bluuebunny/crossref_metadata_2025_split huggingface dataset:
Antimicrobial Activity of Cyclic-Monomeric and Dimeric Derivatives of the Snail-Derived Peptide Cm-p5 against Viral and Multidrug-Resistant Bacterial Strains
Authors: González-García Melaine , Morales-Vicente Fidel , Pico Erbio Díaz , Garay Hilda , Rivera Daniel G. , Grieshober Mark , Raluca Olari Lia , Groß Rüdiger , Conzelmann Carina , Krüger Franziska , Zech Fabian , Prelli Bozzo Caterina , Müller Janis A. , Zelikin Alexander , Raber Heinz , Kubiczek Dennis , Rosenau Frank , Münch Jan , Stenger Steffen , Spellerberg Barbara , Franco Octavio L. , Rodriguez Alfonso Armando A. , Ständker Ludger , Otero-Gonzalez Anselmo J. 
Published: May 2021

Cm-p5 is a snail-derived antimicrobial peptide, which demonstrated antifungal activity against the pathogenic strains of Candida albicans. Previously we synthetized a cyclic monomer as well as a parallel and an antiparallel dimer of Cm-p5 with improved antifungal activity. Considering the alarming increase of microbial resistance to conventional antibiotics, here we evaluated the antimicrobial activity of these derivatives against multiresistant and problematic bacteria and against important viral agents. The three peptides showed a moderate activity against Pseudomonas aeruginosa, Klebsiella pneumoniae Extended Spectrum β-Lactamase (ESBL), and Streptococcus agalactiae, with MIC values > 100 µg/mL. They exerted a considerable activity with MIC values between 25–50 µg/mL against Acinetobacter baumanii and Enterococcus faecium. In addition, the two dimers showed a moderate activity against Pseudomonas aeruginosa PA14. The three Cm-p5 derivatives inhibited a virulent extracellular strain of Mycobacterium tuberculosis, in a dose-dependent manner. Moreover, they inhibited Herpes Simplex Virus 2 (HSV-2) infection in a concentration-dependent manner, but had no effect on infection by the Zika Virus (ZIKV) or pseudoparticles of Severe Acute Respiratory Syndrome Corona Virus 2 (SARS-CoV-2). At concentrations of >100 µg/mL, the three new Cm-p5 derivatives showed toxicity on different eukaryotic cells tested. Considering a certain cell toxicity but a potential interesting activity against the multiresistant strains of bacteria and HSV-2, our compounds require future structural optimization.
Antimicrobial Resistance Profiles and Macrolide Resistance Mechanisms of Campylobacter coli Isolated from Pigs and Chickens
Authors: Choi Ji-Hyun , Moon Dong Chan , Mechesso Abraham Fikru , Kang Hee Young , Kim Su-Jeong , Song Hyun-Ju , Yoon Soon-Seek , Lim Suk-Kyung 
Published: May 2021

We identified 1218 Campylobacter coli isolates from fecal and carcass samples of pigs (n = 643) and chickens (n = 575) between 2010 and 2018. About 99% of the isolates were resistant to at least one antimicrobial agent. The isolates exhibited high resistance rates (>75%) to ciprofloxacin, nalidixic acid, and tetracycline. Azithromycin and erythromycin resistance rates were the highest in isolates from pigs (39.7% and 39.2%, respectively) compared to those of chickens (15.8% and 16.3%, respectively). Additionally, a low-to-moderate proportion of the isolates were resistant to florfenicol, gentamicin, clindamycin, and telithromycin. Multidrug resistance (MDR) was found in 83.1% of the isolates, and profiles of MDR usually included ciprofloxacin, nalidixic acid, and tetracycline. We found point mutation (A2075G) in domain V of the 23S rRNA gene in the majority of erythromycin-resistant isolates. Multilocus sequence typing of 137 erythromycin-resistant C. coli isolates revealed 37 previously reported sequence types (STs) and 8 novel STs. M192I, A103VI, and G74A substitutions were frequently noted in the ribosomal proteins L4 or L22. Further, we identified a considerable proportion (>90%) of erythromycin-resistant isolates carrying virulence factor genes: flaA, cadF, ceuE, and VirB. The prudent use of antimicrobials and regular microbiological investigation in food animals will be vital in limiting the public health hazards of C. coli in Korea.
Identifikasi Pengaruh Dosis Pemupukan Trichokompos terhadap Fase Awal Pertumbuhan Tanaman Jagung Ungu Antioksidan (Identification of the Trichocompost Fertilizer Dose Effect on the Early Growth of Purple Corn Anthocyanins)
Authors: Nurnawati Andi Ayu 
Published: May 2021

ABSTRAK
Jagung ungu merupakan salah satu dari beberapa varian warna jagung pulut yang belum begitu dikenal oleh masyarakat namun kaya akan manfaat. Penilitian ini bertujuan untuk mengetahui pengaruh dosis pupuk trichokompos terhadap variabel pengamatan diantaranya persentase tumbuh tanaman, tinggi tanaman, jumlah daun dan luas daun pada fase awal pertumbuhan tanaman jagung ungu. Persentase tumbuh tanaman diamati pada 7 hari setelah tanam kemudian tinggi tanaman, jumlah daun dan luas daun diamati pada 14 hari setelah tanam. Metode penelitian menggunakan Rancangan Acak Kelompok dengan 5 perlakuan dosis pupuk trichokompos (0 ton/ha, 20 ton/ha, 25 ton/ha, 30 ton/ha dan 35 ton/ha) yang diulang sebanyak 5 kali. Analisis data menggunakan sidik ragam dan dilanjutkan dengan uji BNJ (Uji Lanjut Tukey), apabila diperoleh hasil yang berpengaruh beda nyata pada perlakuan yang diujikan. Hasil penelitian menunjukkan bahwa perlakuan dosis pupuk trichokompos berpengaruh nyata pada variabel pengamatan jumlah daun di mana dosis pupuk trichokompos 25 ton/ha menunjukkan nilai tertinggi.
kata kunci: jagung ungu, trichokompos, pertumbuhan awal
ABSTRACT
Purple corn is one of several colour variants of pulut corn that is not well known by the public but it has many benefits. This study was aimed to determine the effect of trichocompost fertilizer dosage on the observed variables, that were the percentage of plant growth, plant height, number of leaves, and leaf area in the early stages of purple corn plants' growth. Percentage of plant growth at 7 days after planting then plant height, number of leaves and leaf area were observed at 14 days after planting. The research method used a randomized block design with 5 doses of trichocompost fertilizer (0 tons/ha, 20 tons/ha, 25 tons/ha, 30 tons/ha, and 35 tons/ha) with five replications. The results showed that the dosage treatment of trichocompost had a significant effect (p<0.05) on the number of leaves where the trichocompost fertilizer dose of 25 tons/ha showed the highest one.
keywords: purple corn, trichocompost, early growth.
PENINGKATAN PRODUKSI MELALUI PENGGUNAAN VARIETAS UNGGUL BARU PADA USAHATANI BAWANG MERAH
Authors: Sinaga Apresus - , Rajab Abdul - , Suddin AndiFaisal - , - Amisnaipa - 
Published: May 2021

Bawang merah (Allium ascalonicum) merupakan salah satu sektor pertanian yang memegang peranan penting dan strategis secara nasional. Tujuan penelitian untuk mendapatkan informasi produktivitas tanaman serta melihat respon dan hasil analisis kelayakan usahatani bawang merah. Kegiatan dilaksanakan pada lahan petani di Desa Bonto Karaeng, Kecamatan Sinoa, Kabupaten Bantaeng Provinsi Sulawesi Selatan pada bulan Januari – Desember 2019. Penentuan lokasi penelitian dilakukan secara sengaja (purposive). Perlakuan yang dicobakan untuk melihat perbedaan hasil bawang merah antara varietas super filips, mentes, trisula dan varietas lokal bantaeng. Data dianalisis secara deskritip, untuk melihat respon petani dilakukan wawancara menggunakan kuisioner. Untuk mengetahui tingkat kelayakan usahatani dilakukan analisi R/C ratio dan analisis Marginal B/C ratio. Selanjutnya dilakukan pendekatan untuk menghitung tingkat titik impas produksi dan titik impas harga. Hasil penelitian menunjukkan rata-rata produksi bawang merah tertinggi varietas super filips sebesar 116,04%, disusul varietas mentes sebesar 80,38% dan varietas trisula sebesar 71,54%, dibandingkan varietas lokal bantaeng. Nilai rasio terhadap biaya pada semua tanaman bawang merah memperoleh nilai R/C > 1 dan nilai rasio keuntungan terhadap biaya yang nilai B/C > 1 didapat pada tanaman bawang merah varietas super filips, mentes dan trisula, sedangkan bawang merah varietas lokal bantaeng menunjukkan nilai B/C < 1. Secara finansial dan manfaat ekonomi tanaman bawang merah varietas super filips, mentes dan trisula sudah layak dikembangkan dan menguntungkan dengan tingkat keuntungan berturut-turut sebesar 78,82%, 32,80% dan 21,39% dari total biaya yang dicurahkan. Usahatani bawang merah dilokasi penelitian mempunyai daya saing yang cukup tinggi karena memiliki titik impas produksi (TIP) dan titik impas harga (TIH) lebih rendah dari nilai aktual harga dan nilai aktual produksi
Keragaan Pertumbuhan dan Hasil Tiga Varietas Padi Pada Rekomendasi Pemupukan Yang Berbeda
Authors: JAUHARI SODIQ 
Published: May 2021

Peningkatan produktifitas dan kualitas hasil padi dapat dilakukan melalui penggunaan VUB yang bermutu dan aplikasi pemupukan spsifik lokasi. Kegiatan penelitian di lahan petani MT 2016/2017 tepatnya di Desa Rowoboni, Kecamatan Banyubiru, Kabupaten Semarang. Rancangan percobaan yang digunakan adalah Rancangan acak kelompok lengkap dengan 3 ulangan. Perlakuan tiga padi VUB yaitu V1= Inbrida Inpari JT-6, V2= Hibrida Hipa C-5 dan V3= varietas lokal (Umbul) dan Tiga macam pupuk rekomendasi spesifik lokasi yaitu P1=Permentan No 40 2007, P2=pupuk rekomendasi hasil PUTS , P3=pemupukan rekomendasi kebiasaan petani. Hasil analisis sidik ragam perlakuan pemberian pupuk rekomendasi berpengaruh tidak nyata terhadap semua parameter pertumbuhan dan hasil pada varietas yang sama, namun memberikan pengaruh yang berbeda nyata antar varietas terhadap parameter tinggi tanaman, jumlah anakan, umur berbunga dan hasil. Rekomendasi pemupukan PUTS memberikan perbedaan nyata antar varietas terhadap jumlah anakan produktif dengan hasil tertinggi padi Inbrida Inpari JT-6 16,10 batang dan hasil GKG sejumlah 7,4 t/ha . Sehingga ada peningkatan produktifitas 5,71 persen atau 0,4 ton/ha GKG. Rekomendasi pemupukan PUTS mampu memberikan tingkat penghematan penggunaan pupuk Urea sejumlah 58,41 kg/ha (29,2 persen), pupuk SP-36 sejumlah 112,5 kg (59,7 persen) dan pupuk KCl sejumlah 10 kg (20 persen) dibanding pemupukan kebiasaan petani.
INTEGRASI PASAR AYAM BROILER DI SENTRA PRODUKSI DAN PASAR INDONESIA
Authors: Jojo Jojo , Harianto Harianto , Nurmalina Rita , Hakim Dedi Budiman 
Published: May 2021

Ayam broiler merupakan salah satu komoditas strategis yang tumbuh pesat, dihasilkan subsektor peternakan. Permasalahan umum pemasaran ayam broiler antara lain fluktuasi harga dan kompetisi pasar terhadap harga ayam antar pedagang besar antar kota menyebabkan terjadinya keterkaitan harga ayam satu kota dengan kota lainnya, antar peternak dan pedagang eceran. Tujuan penelitian ini untuk mengkaji integrasi pasar ayam broiler Jawa Barat dan pasar Indonesia. Data yang digunakan merupakan data sekunder time series bulanan, yaitu 72 bulan, periode Januari 2014 – Desember 2019. Data dianalisis menggunakan pendekatan model VAR (Vector Autoregression). Hasil analisis menunjukkan bahwa pasar ayam broiler Jawa Barat tidak memiliki integrasi dengan pasar Indonesia baik dalam jangka panjang ataupun jangka pendek. Broiler chickens are a strategic commodity that is growing rapidly, produced by the livestock sub-sector. General problems of broiler chicken marketing include price fluctuations and market competition on chicken prices among wholesalers between cities, causing a linkage between the price of chickens from one city to another, between breeders and retail traders. The purpose of this study was to examine the integration of the West Java broiler market and the Indonesian market. The data used are secondary monthly time series data, namely 72 months, for the period January 2014 - December 2019. The data were analyzed using the VAR (Vector Autoregression) model approach. The results of the analysis show that the West Java broiler chicken market does not have integration with the Indonesian market either in the long or short term.
Empirical potential profile model for subbands with unusual energy separation in Si(111) p-type inversion layer
Authors: Ayob Nur Idayu , Inagaki Takeshi J. , Daimon Hiroshi , Takeda Sakura N. 
Published: May 2021

Abstract
To explain the deviation in the valence subband energy levels of the Si(111) inversion layer obtained by experiments and calculations, the band edge profile that has the same subband levels as the experimental results is searched through numerical calculations. The obtained band edge profile is characterized by its flat feature in the subsurface region over 1.2 nm from the surface of the Si substrate. By taking the second derivative of the obtained band edge profile, the carrier distribution in the space charge layer is obtained, and the existence of negative charges in the subsurface region is revealed. The origin of the negative charges is attributed to the inhomogeneous valence electron distribution due to the standing wave formation in the narrow space charge layer.
Surface grating VCSEL-integrated amplifier/beam scanner with high power and single mode operation
Authors: Hu Shanting , Hassan Ahmed , Gu Xiaodong , Nakahama Masanori , Shinada Satoshi , Koyama Fumio 
Published: May 2021

Abstract
We propose and demonstrate a novel surface-grating vertical cavity surface emitting laser (VCSEL)-integrated amplifier/beam scanner. When the surface of the VCSEL section is periodically etched, a single slow-light mode which travels laterally into the amplifier section is selected due to the wavelength selectivity of the grating. The coupled slow light can be amplified with pumping the amplifier above the threshold. The far field angle of the amplified slow light can be continuously tuned through changing the pumping current at the VCSEL. We fabricated the integrated device with a 400 μm long VCSEL section and 1 mm long amplifier section, realizing in a single mode coupling power of over 7 mW and high output power of over 500 mW under pulsed operations of the amplifier. The continuous fan beam steering of 1.5° and a diffraction-limited narrow beam divergence of 0.06° are also achieved. We also fabricated device with extending the amplifier section length to 2 mm. A high single mode power of 1 W under pulsed operations is achieved, which is the record high power operation for single-mode VCSELs. With the performance of both high power and good beam quality, our new device shows great potential to be used as light source for LiDAR and other sensing applications.
Terahertz superlattice modes in moiré metasurface composed of twisted square and hexagonal lattices
Authors: Wang Lei , Zhao Zhenyu , Ako Rajour Tanyi , Sriram Sharath 
Published: May 2021

Abstract
We numerically investigate the terahertz superlattice mode in a moiré metasurface containing fringe of squares and hexagonal structures. The edge of moiré fringes works as a route of uni-directional surface current driven by the incident terahertz polarization. As such, each lateral edge of moiré fringe works as dipole oscillator, which collectively resonate in-phase leading to the lattice mode. A large twisted angle leads to a relatively high resonance frequency, as well as, a high quality factor. Our finding manifest a new method to tuning the lattice mode by terahertz twistronics.
Cardiopatias congênitas: desafios e perspectivas para o cuidado de enfermagem
Authors: Fernandes Rocha Souza Beatriz , Da Silva Buck Eliane Cristina , Bezerra de Souza Ilana Vanina , Rocha Souza Carolina , De Oliveira Regina Célia , Abrantes Cordeiro Morais Camila 
Published: May 2021

Objetivo: Analisar as evidências cientí­ficas sobre cuidados de enfemagem í criança com cardiopatia congênita. Método: Trata-se de uma revisão integrativa realizada nas bases de dados MEDLINE, LILACS e BDENF, por meio da BVS, e SciELO no perí­odo de agosto a setembro de 2020, a partir da combinação dos descritores selecionados. Foram identificados 39 artigos e, após critérios de inclusão e exclusão, obtiveram-se 9 estudos que compuseram a amostra. Resultados: A partir dos dados emergiram duas categorias temáticas: Atuação da enfermagem no cuidado í criança com cardiopatia congênita e Cuidado í famí­lia da criança com cardiopatia congênita. Os estudos destacam a importância dos cuidados sistematizados í criança com cardiopatia congênita, além da crescente necessidade de envolver a famí­lia no processo de cuidado.Conclusão: Destaca-se o importante papel da equipe de enfermagem, direcionando a assistência a partir de prioridades estabelecidas o que contribui para a implementação de cuidados integrais e individualizados.
Segurança do paciente submetido í cirurgia cardí­aca: implicações para a prática de enfermagem
Authors: Rodrigues Bastos Amanda , Rianne Pereira Alves Salmana , Sousa da Silva Glaydes Nely , Soares de Araújo Hirla Vanessa , De Oliveira Regina Célia , Abrantes Cordeiro Morais Camila 
Published: May 2021

Objetivo: analisar as evidências cientí­ficas acerca da segurança do paciente submetido í cirurgia cardí­aca. Método: Trata-se de uma revisão integrativa realizada no perí­odo de agosto a setembro de 2020, a partir da combinação dos descritores selecionados nas bases de dados: MEDLINE, LILACS, BDENF, IBECS e SciELO. Resultados: Com base nos critérios de inclusão e exclusão, consideraram-se para análise 7 estudos. Emergiram duas categorias temáticas: Eventos adversos em unidades de cardiologia: fatores que interferem na segurança do paciente e Atuação da enfermagem no cuidado ao paciente submetido í cirurgia cardí­aca. Os estudos destacam a importância da assistência de enfermagem através de condutas que visam reduzir a ocorrência de eventos adversos. Conclusão: Foi possí­vel identificar os principais fatores relacionados as complicações durante o perí­odo perioperatório, bem como a importância da implementação de ações quanto í prevenção de tais eventos, visando garantir uma assistência de qualidade e a segurança do paciente.
Estratégias educacionais no ensino técnico em enfermagem durante a pandemia por COVID-19
Authors: Teixeira de Macedo Silva Maria Claudia 
Published: May 2021

Durante a pandemia, a obrigatoriedade do distanciamento social, mostrou uma nova forma de ensinar e de se reinventar. Objetivo: Apresentar estratégias de ensino utilizadas por um enfermeiro docente, durante o retorno í s aulas presenciais no perí­odo de pandemia. Métodos: Trata-se de um relato de experiência profissional e pesquisa bibliográfica, a aplicabilidade dos métodos foi desenvolvido em uma Instituição de Ensino Técnico em Enfermagem, no mês de setembro de 2020. Resultados: As atividades realizadas que mais motivaram os discentes foram: storytelling, quiz e passa ou repassa. Quando o professor utiliza ferramentas voltadas para a teoria da andragogia, passa a observar o aluno como sujeito ativo no processo de aprendizagem. Conclusões: O trabalho deve ser coletivo, para se inserir uma pedagogia crí­tica, com um aprendizado dinâmico, fazendo com que o aluno em sua realidade, possa não causar danos em sua assistência prestada ao paciente.
Assessing the Effectiveness of Human Resource Management in Creating Organisational Competitiveness in a South African State-Owned Enterprise
Authors: Dlamini Bongani Innocent , Zogli Luther-King Junior , Muzanenhamo Arvid 
Published: May 2021

South African state-owned enterprises (SOEs) have been underperforming for the past decade riddled with poor service delivery, employee retrenchments, lack of employee motivation and inability to embrace innovative approaches in management of business. There has been a call from the South African government for SOEs to self-renew and become effective in service delivery. As a result the role of human resource management (HRM) assist organisations to become effective through the use of innovative human resource practices. This paper is an investigation carried out at a selected South African SOE to determine the effectiveness of HRM in creating organisational competitiveness. A qualitative research approach was adopted where interviews were used to gather data from the company’s human resource practitioners and departmental heads. Non-probability sampling was used and 24 participants were purposively selected. The study revealed that HR practitioners do not participate in policy reviews whereas their skills are underutilised, they lack latest technology and it was noted that there is excessive control from high authorities.

Received: 11 February 2021 / Accepted: 16 March 2021 / Published: 17 May 2021
PENGARUH BIAYA PRODUKSI DAN BEBAN PENJUALAN TERHADAP LABA PT KEDAUNG Indah CAN, Tbk
Authors: Purba Djuli Sjafei , Tarigan Vitryani 
Published: May 2021

Penelitian ini bertujuan untuk melihat dan menganalisis pengaruh dari biaya bahan baku, biaya tenaga kerja langsung, biaya overhead dan beban penjualan terhadap laba. Penelitian ini menggunakan data sekunder dengan populasi Laporan Keuangan PT Kedaung Indah Can, Tbk tahun 2014, 2015, 2016, 2017, 2018, 2019 dan 2020. Analisa data dilakukan dengan menggunakan Regressi Linear Berganda. Hasil dari penelitian ini didapat Biaya bahan baku(X1), Biaya tenaga kerja langsung (X2), Biaya overhead (X3), dan Beban penjualan (X4) secara simultan berpengaruh positif dan signifikan terhadap Laba (Y). Secara partial Biaya bahan baku (X1) berpengaruh positif dan signifikan terhadap Laba (Y), Biaya tenaga kerja langsung (X2) berpengaruh positif dan tidak signifikan terhadap Laba (Y), Biaya overhead (X3) berpengaruh negative dan signifikan terhadap Laba (Y), Beban penjualan (X4) berpengaruh postitif dan tidak signifikan terhadap Laba (Y). Dari hasil penelitian ini didapat persamaan regressi linear yaitu Y = -3.539.230.251,814 + 0,528X1 + 0,284X2 - 0,243X3+ 4,671X4 + e
PENGARUH PENILAIAN PRESTASI KERJA DAN KOMPETENSI PEGAWAI TERHADAP PROMOSI JABATAN PADA KANTOR PELAYANAN PERBENDAHARAAN NEGARA (KPPN) PEMATANGSIANTAR
Authors: Hasibuan Khairun Nisa , Purba Fariaman , Parinduri Taufik 
Published: May 2021

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh penilaian prestasi kerja dan kompetensi pegawai terhadap promosi jabatan. Dari hasil penelitian ini di peroleh persamaan regresi Y = 0,136 + 0,154X1+ 0,840X2 menunjukkan bahwa: secara parsial terdapat pengaruh yang positif dan signifikan antara penilaian prestasi kerja terhadap promosi jabatan yang ditunjukkan dari hasil uji thitung 18,118 > ttabel 2,069 dengan signifikan 0,000 < 0,05. Dan juga terdapat pengaruh yang signifikan antara kompetensi pegawai terhadap promosi jabatan yang ditunjukkan dari hasil uji thitung 3,160 > ttabel 2069 dengan signifikan 0,004 < 0,05. Secara simultan terdapat pengaruh signifikan antara penilaian prestasi kerja dan kompetensi pegawai terhadap promosi jabatan, hal ini ditunjukkan pada Fhitung 481.236 > Ftabel 3,42 dengan signifikan 0,000 < 0,05. Dengan nilai R2 diperoleh besarnya pengaruh penilaian prestasi kerja dan kompetensi pegawai sebesar 97,5% dan sisanya sebesar 2,5% dipengaruhi variabel lain diluar penelitian ini
PENGARUH KUALITAS PRODUK, DAYA TARIK IKLAN DAN POTONGAN HARGA TERHADAP MINAT BELI KONSUMEN STUDI KASUS PADA PT.CAPELLA DINAMIK NUSANTARA PEUNAYONG CAB.BANDA ACEH
Authors: Murad Suryani , Law William 
Published: May 2021

Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Produk, Daya Tarik Iklan, dan Potongan Harga terhadap Minat Beli Konsumen (Studi Kasus Pada PT.Capella Dinamik Nusantara Peunayong Cab.Banda Aceh). Objek penelitian adalah responden yang membeli sepeda motor pada PT.Capella Dinamik Nusantara Peunayong cab. Banda Aceh. Populasi dalam penelitian ini sebanyak 3025 responden dengan sampel penelitian sebanyak 97 responden dengan menggunakan rumus slovin. Data penelitian ini dikumpulkan melalui pertanyaan/kuisioner, wawancara dan kepustakaan. Penelitian ini menggunakan metode kuantitatif asosiatif. Rumus regresi yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukan bahwa secara parsial dan simultan variabel Kualitas Produk, Daya Tarik Iklan, dan Potongan Harga berpengaruh signifikan terhadap Minat Beli Konsumen pada PT.Capella Dinamik Nusantara Peunayong cab. Banda Aceh.