bluuebunny/crossref_metadata_2025_split huggingface dataset:
FEATURES OF MODERN TOOLS OF INTERNET MARKETING
Authors: Vikarchuk Olga , Yushkevych Olena 
Published: December 2021

The article considers modern tools of Internet marketing as a set of actions aimed at attracting attention to the product or service sold by the company, and promoting the site in order to successfully sell the product. Theoretical foundations of Internet marketing and application of Internet marketing tools are defined and analyzed. Recommendations on introduction of innovative trends of Internet marketing in the operation of modern enterprises are developed. Internet marketing tools have been reviewed and characterized, such as: SEO-optimization, i.e. search engine promotion; E-mail; advertising on social networks (SMM); contextual advertising, one of the most popular advertising methods on the Internet; banner advertising, graphic image is located on the website page Publisher; traffic arbitrage, purchase by a webmaster of traffic at a certain price for resale on better terms. The main trends that dominate the field of Internet marketing are identified and analyzed, namely: dynamic activation of mobile marketing, active use of web analytics, advertising in video format, influencer marketing (a strategy that requires special people to reach the desired audience), Email marketing, content marketing, Instagram promotion, chatbots and messengers, the transition from individualism to collaborative creativity. It has been determined that the use of Internet marketing tools helps to promote the brand, attract customers, conduct market research and perform many other processes. Conversely, significantly more resources would be necessary in an offline environment. It is concluded that Internet technologies are changing the way companies interact with their employees, partners, competitors and suppliers, at the same time Internet marketing is evolving with incredible speed, and only those who are able to change and adapt to the new business conditions are catching up with new trends and think of a quality marketing strategy.
COST DISEASE PHENOMENON OF THE CULTURAL AND CREATIVE INDUSTRIES IN UKRAINE
Authors: Kirzhetska Mariia , Kirzhetskyy Yuriy , Gaponiuk Grigorii 
Published: December 2021

The study of the analysis of the dynamics of indicators that characterize the current state of development of the creative industries sector of Ukraine was conducted to conclude the presence or absence of signs of "cost disease". The analysis was conducted at a high level of aggregation: distinguishing only two segments of the creative industries sector: cultural and creative.
The study's relevance is that in a crisis in the economy, it is advisable to diagnose sectors that need support by attracting additional funding from the budget or private funds, as the losses that occur are long-term and difficult to compensate.
The study aims to empirically verify the theoretical regularity of Baumol W.I., Bowen W.G. on the manifestation of signs of "cost disease" in the sector of creative industries of the economy of Ukraine based on available statistics.
The study's methodology was to identify the symptoms of "cost disease" by comparing indicators of specific segments of the creative industries sector with indicators of macroeconomic dynamics. For this purpose, the time series of macroeconomic characteristics of the Ukrainian economy was used in work.
Studies have shown the absence of signs of cost disease in the creative segment of the creative industries sector and the presence of two of the three signs in the cultural segment. In particular, the "lagging productivity" formed during the last five years has been revealed in the cultural segment. The second sign was also confirmed: "catching up" with wages, which is that wages in the cultural segment are growing faster than labour productivity in the diagnosed segment. Comparing the dynamics of the price index in the national economy and the cultural segment of the creative industries sector, we see that prices in the national economy grew faster than prices for services provided in the cultural segment of the creative industries sector. The third sign that indicates the presence of "cost disease" in the cultural segment - is missing.
However, the specific income deficit in the cultural segment of the creative industries sector (which has a positive value due to one of the three signs of "cost disease") is offset by two other factors - "productivity lag" and "catching up" wage growth.
Social-Ecological Demand for the Training Specialists in Environmental Monitoring
Authors: Bordiug N 
Published: December 2021

The State Environmental Monitoring System includes statutory provisions governing and defining responsibilities of its structural subdivision to ensure the provision of socio-economic and environmentally safe development of the society, however, they are not fulfilled and they do not meet the task of the sustainability principles. To solve this problem it is necessary to train specialists on environmental monitoring using eco-system approach. Special attention should be given to the formation of professional competencies on environmental monitoring at experts in environmental engineering within the system of postgraduate education to make them able to solve complex strategic problems.
The structural organization of the State Environmental Monitoring in Ukraine has been analyzed and state and departmental institutions, customers, specialists at different levels of monitoring (global, national, local) have been identified. The necessity of training specialists in ecology according to sectoral purpose and forming their corresponding professional competencies has been defined, in particular, the State Agency for Water Resources requires specialists with established professional competencies of organization and conduction of water objects monitoring, with skills of surface water quality assessment, analysis, forecasting and modeling environmental situations at these objects. The structural and organizational scheme for socio-environmental public demand for training specialists in environmental monitoring has been developed.
The social and environmental needs of society for specialists in environmental monitoring at the levels and types of institutional organization have been defined: Sustainable Development (natural resources manager, trainee researcher); sectoral purpose and types of natural resources management (the state inspector of technogenic and environmental control, public inspector of land use and protection, water use inspector); Special environmental monitoring (protected areas inspector, specialist in remote sensing and aerospace monitoring, specialist in geosystem environmental monitoring).
In the future, further research will take the form of the scientific and methodical system of training, retraining and professional development of specialists in environmental monitoring and the model of their training.
СИНКРЕТИЗМ ТА СИНТЕТИЗМ ЕВОЛЮЦІЇ МИСТЕЦТВА ЯК ЗАСОБИ КУЛЬТУРОТВОРЧОСТІ
Authors: Ареф’єва А. 
Published: December 2021

У статті розкрито експлікації категорії "синтез мистецтв" в контексті категоріального простору понять "синкретизм", "еклектика", "взаємодія", "художній синтез". Доведено, що синкретизм, як механізм культуротворення, фіксує стадію "первинної простоти" та відображує потенціал художнього універсалізму конкретної доби, стилю, особливості поетики й естетичні вподобання митця – автора синтетичного художнього твору. Встановлено, що художній синтез відображує іманентну цілісність твору як синтез образу та предмета, натомість синтез мистецтв свідчить про взаємодію різних видів мистецтв.
Особлива увага у дослідженні сконцентрована на аналізі егалітаризму в грецькій та європейській культурі. З’ясовано, що мистецтву властивий розмірений ритм і метрика, яка була пов'язана з циклізмом і навіть своєрідним «метрономом» – протагоністом вітворення події. Водночас змагальна система гри (агон), коли в одному просторі грали декілька драм, потребувала певної акцентації, орієнтації в часові та просторі. Протагоністи, перші комуніканти були надзвичайно важливими детермінативами, а детермінантою, що допомагала увійти в наслідково-причину реальність, ставала обрана тканина події. Детермінативи розводили омоніми, розводили подібне, а детермінанти намагалися звернутися до засади, до метафізики, до того, що рухало подією в контексті змагальної акторської драматургії.
Встановлено, що триєдина хорея як своєрідний образ, який в класицизмі досягає буквально канонічного принципу єдність місця, часу і дії, є своєрідним принципом самоздійснення сценічної дії. Системогенез як породження цілісності, де передбачається подія, що випереджається в образах, визначається надзвичайно гостро як маска. Маска була незмінною трагічною або ментальною іпостасью, яка проводила вісь, вертикаль. На основі цієї домінанти відбувалася інтрига події, яка мала своє місце і мала свою драматургію самоздійснення. Поряд з цим час моделював вічність і розгортався в надзвичайно широких чи більш малих діапазонах, але він завжди моделював ту одвічність, яка усувала часовість в християнському розумінні за межі події.
Method of Determining the Sum of Flavonoids in Tanacetum Vulgare Flowers
Authors: Соболева Ю.Г. , Постраш И.Ю. , Прусакова А.А. 
Published: December 2021

Одно из лекарственных растений, являющихся источником создания высокоэффективных лекарственных средств, – пижма обыкновенная. Цветочные корзинки пижмы содержат значительное количество флавоноидных соединений (лютеолин, апигенин, акацетин, кверцетин, цинарозид), эфирные масла, фенольные кислоты, дубильные вещества, горечи и др. Основными методами извлечения биологически активных веществ из лекарственного растительного сырья являются методы экстракции, которые приводят к накоплению необходимых биологически важных компонентов в определённом экстрагенте. В работе изучено влияние концентрации экстрагирующего вещества и времени экстракции на полноту извлечения суммы флавоноидов из цветков пижмы обыкновенной. В результате анализа определяли содержание суммы флавоноидов (в пересчёте на цинарозид) в экстрактах этанола различной концентрации. Установлено, что оптимальным экстрагентом является 70%-й этиловый спирт, а экстрагирование в течение 30 минут наиболее эффективно при соотношении сырьё/экстрагент 1:50. Считаем наиболее целесообразным использование в методике количественного анализа суммы флавоноидов дифференциальную спектрофотометрию и государственный стандартный образец (ГСО) цинарозида при длине аналитической волны 425 нм.
One of the medicinal plants that are the source of the creation of highly effective drugs is Tanacetum vulgare. Anthodium of Tanacetum vulgare contains a significant amount of flavonoid compounds (luteolin, apigenin, acacetin, quercetin, cinaroside), essential oils, phenolic acids, tannins, bitterness, etc. The main methods for extracting biologically active substances from medicinal plant raw materials are extraction methods that lead to the accumulation of the necessary biologically important components in a certain extragent. In the paper the effect of the concentration of the extracting substance and the extraction time on the completeness of the extraction of the sum of flavonoids from the flowers of Tanacetum vulgare was studied. As a result of the analysis the content of the sum of flavonoids (in terms of cinaroside) in ethanol extracts of various concentrations was determined. It was found that the optimal extragent is 70%-ethyl alcohol, and extraction for 30 minutes is most effective at a raw material/extragent ratio of 1:50. We consider it most advisable to use differential spectrophotometry and a state standard sample (SSO) of cinaroside at an analytical wavelength of 425 nm in the method of quantitative analysis of the sum of flavonoids.
INFORMATION MAPPING SYSTEM AS AN INSTRUMENTAL BASIS OF THE PROTECTED CYBERSPACE MAPPING
Authors: Сердечный А.Л. 
Published: December 2021

В работе предлагается новый класс программного обеспечения -информационно-картографические системы, предназначенные для построения и анализа информационных карт. Рассмотрены возможные архитектуры таких систем, отличающиеся организацией подсистем сбора, хранения, анализа и представления исходных данных.
The paper proposes a new class of software - information mapping systems designed for the construction and analysis of information maps. The possible architectures of such systems, differing by the organization of subsystems of collection, storage, analysis and presentation of the initial data are considered.
THE UPGRADE OF PERSONNEL MANAGEMENT SYSTEM EFFICIENCY AND TECHNOLOGIC TRANSFORMATION OF ACCOUNTANT SPECIALIZATION
Authors: Космодемьянова Е.С. 
Published: December 2021

В статье исследуется тема разработки многофункциональной автоматизированной системы эффективного управления персоналом бухгалтерской службы банка с применением экономико-математического моделирования.
The article studies the creating of the multifunctional automated personnel efficient management system of bank’s accounting staff based the economic and mathematical modeling. The author describes the relevance and feasibility of this task due to technological transformation of accountant functions.
Pérdida de agudeza visual progresiva en paciente con proptosis. Caso clínico y revisión de la literatura
Authors: Neumann Rul·lan Eduard D. , Gras-Cabrerizo Juan Ramón 
Published: December 2021

Caso clínico: paciente de 54 años, fumadora, acude a nuestro centro por pérdida de agudeza visual progresiva de 2 años de evolución en ojo derecho que se acompañaba de proptosis. Las pruebas de imagen basadas en resonancia magnética y un PET-TC realizados describían una lesión intraconal derecha de morfología indefinida, que rodeaba el nervio óptico. El estudio inmunohistoquímico y molecular anatomopatológico, confirmó la sospecha de síndrome linfoproliferativo extranodal de bajo grado.
Objetivo: repasar el diagnóstico diferencial de los tumores orbitales y revisar la literatura al respecto.
Discusión: el manejo endoscópico de estas lesiones puede resultar en una menor comorbilidad en comparación con el abordaje externo tradicional. El papel de la cirugía radica en la obtención de una muestra de la lesión que permita un correcto diagnóstico.
Conclusiones: el abordaje multidisciplinar con oftalmólogos, hematólogos y expertos en radioterapia, permite obtener buenos resultados quirúrgicos y clínicos en la inmensa mayoría de casos.
¿Es necesaria la prueba confirmatoria para COVID-19 prequirúrgica? Experiencia preliminar de un departamento de otorrinolaringología
Authors: García-Chabur María A. , González Daniela , Salgar Mariana , Rodríguez María Claudia 
Published: December 2021

Introducción: La enfermedad por el nuevo coronavirus 2019 (COVID-19) ha cambiado la practica quirúrgica. Su aparición en nuestro país a provocado el aplazamiento masivo de las cirugías electivas. La evidencia actual sobre los desenlaces de las cirugías electivas de otorrinolaringología durante la pandemia de COVID-19 es limitada.
Objetivo: Describir la experiencia quirúrgica durante la pandemia de COVID 19 en un departamento de Otorrinolaringología en Bogotá, Colombia.
Métodos: Estudio retrospectivo que incluyo las historias clínicas y las descripciones quirúrgicas de los pacientes que fueron llevados a cirugía de otorrinolaringología durante la pandemia de COVID-19 en dos hospitales entre el 5 de mayo y el 15 de agosto de 2020 en Bogotá, Colombia.
Resultados: Se incluyeron 199 pacientes (122 hombres y una mediana de edad de 28 años). Ningún paciente falleció o requirió unidad de cuidados intensivos (UCI). E 97,5% de las cirugías fueron electivas. 19,5% pacientes desarrollaron síntomas relacionados con COVID-19 en el postoperatorio, de los pacientes evaluados, solo uno obtuvo un resultado positivo postquirúrgico para COVID-19 y no desarrolló ninguna complicación. Seis pacientes desarrollaron complicaciones después de la cirugía y uno tuvo neumonía con resultado de PCR nasofaríngeo para COVID-19 negativo.
Conclusiones: A pesar de la alta exposición a aerosoles durante las cirugías de otorrinolaringología y la alta transmisibilidad del virus, los resultados sugieren que las cirugías de otorrinolaringología con el uso apropiado del equipo de protección personal (EPP) y la adecuada selección de los pacientes es segura para el paciente y para el otorrinolaringólogo.
Programmed Death-Ligand 1 Protein and Colorectal Cancer Patient Survival Rates n Hasan Sadikin Hospital Bandung
Authors: Riyanda Vandra Bina , Reno Rudiman  , Nurhayat Usman  
Published: December 2021

Background: According to the American Cancer Society, Colorectal Cancer (CRC) is the third leading cause of cancer death in men and women in the United States. In Indonesia, CRC ranks as the third most common malignancy in both men and women. Programmed death-ligand 1(PD-L1) is a trans-membrane receptor ligand and negative regulatory signal for T cells that is elevated in several tumors including CRC and binds to programmed death 1 (PD-1) on T cells, B cells, dendritic cells and natural killer T cells. PD-L1 expression was found in tumor cells and tumor cells that infiltrate immune cells in several malignancies, including CRC.
Methods: This study is a comparative analytic cross sectional study with consecutive sampling method. This study was conducted at Hasan Sadikin Hospital, Bandung from September to October 2021. Further statistical analysis was done SPSS version 25.0 for Windows (SPSS Inc., Chicago, Ill., USA).
Results: The total sample in this study was 50 subjects with colorectal cancer patients at RSHS. The number of CRC patients who expressed PD-L1 were 23 (46%) and 27 subjects (54%). The majority of cancer patient survival 2 Years was 38 subjects (76.0%) and survivors of more than 2 years was 12 subjects (24.0%).
Conclusion: There is no significant relationship between PD-L1 and survival rates in CRC patients.
DEVELOPMENT OF A GUIDEBOOK FOR DESIGNING INTERACTIVE DISTANCE LEARNING (PIJAR) FOR LECTURERS OF TECHNOLOGY AND VOCATIONAL EDUCATIONAL DEPARTEMENT
Authors: Pancawati Ratna 
Published: December 2021

The research aims at developing a guidebook for designing interactive distance learning for lecturers, considering that lecturers need guidance on how to design a learning implementation process that remains interactive in a full online learning system during the Covid 19 pandemic. The development of a guidebook stage adopted the model of Dick & Carey which modified into 4 stages, namely stages; (1) requirement analysis; (2) product design; (3) validation and evaluation; and (4) product revision. Based on development result, data found as follows; (1) the expert's assessment shows that the guidebook is included in the criteria of "very good" from the media aspect (94.44%) and "good" from the material aspect (86.11%) hence the guidebook can be used in learning; (2) test results on a small group shows that the product developed include in the criteria of “good” (83,33%) hence the guidebook can be used in learning; (3) field test result that the product developed include in the criteria of “good” (89,28%) hence the guidebook can be used in learning.
Key words: Interactive learning, distance learning
Online Internship in a Foreign Country as a Factor Promoting Novice Teachers’ Motivation to Pursue their Teaching Career
Authors: Воднева С.Н. , Донина И.А. , Смирнова Е.А. 
Published: December 2021

Актуальность представленного в статье исследования обусловлена заметным снижением мотивации к педагогической профессии у студентов, обучающихся в настоящее время на педагогических направлениях подготовки, о чем свидетельствует статистика трудоустройства выпускников, и необходимостью поиска педагогическим сообществом эффективных путей повышения уровня мотивации к профессиональной деятельности у будущих учителей.
Авторы статьи рассматривают такой способ повышения мотивации будущих педагогов, как педагогическая стажировка, на примере многолетнего опыта участия в зарубежной педагогической стажировке одного из региональных вузов.
В статье кратко представлены результаты анкетирования 42 студентов, обучавшихся на педагогических специальностях и направлениях Псковского государственного университета и участвовавших в зарубежной педагогической стажировке в разные годы, начиная с 1991 года.
Обобщенные результаты исследования могут послужить ориентирами в процессе теоретической разработки и дальнейшего практического внедрения в учебный процесс такой формы профессиональной подготовки будущих педагогов, как зарубежная педагогическая стажировка в онлайн-формате с целью повышения их мотивации к будущей педагогической деятельности.
The relevance of the research is accounted for by a noticeable decline in students’ motivation to choose a teaching career. The statistics shows that graduates of pedagogical universities choose not to work as teachers. Therefore, the teaching community should elaborate efficient means to motivate novice teachers to pursue their teaching career.
The authors of the article believe that teaching internship is an effective motivational technique. They investigate the role of teaching internship at the example of a regional university.
The article presents the results of a questionnaire which involved 42 novice teachers who studied in Pskov State University and participated in teaching internships (starting with 1991).
The results of the research can be used as guidelines for internship curriculum development and implementation and will serve to improve students’ motivation for choosing teaching as a career.