Hubungan Media Internal Perusahaan terhadap Peningkatan Kinerja Karyawan Bank Sinarmas di Tasikmalaya, Jawa Barat, Indonesia
Authors: Fadillah Mekha Azzuri , Yulianti Ega , Ash-Shiddiq Todi Rahmat 
Published: October 2021

ABSTRAKSI: Penelitian ini membahas tentang hubungan antara membaca buletin “Lensa Berita Bank Sinarmas” dengan peningkatan kinerja karyawan. Perkembangan media saat ini semakin beragam, salah satunya adalah media internal sebagai media komunikasi dan informasi bagi seluruh karyawannya. Tujuan dari penelitian ini adalah untuk mengetahui ada atau tidaknya hubungan antara variabel X (membaca buletin “Lensa Berita Bank Sinarmas”) dengan variabel Y (peningkatan kinerja karyawan), khususnya karyawan Bank Sinarmas Kantor Cabang Tasikmalaya, serta mengetahui sifat hubungan antara kedua variabel tersebut. Penggalian data penelitian ini dilakukan secara kuantitatif dengan studi korelasional dan survey kuesioner. Setelah melakukan penelitian didapati bahwa hasil Ha dapat diterima dan Ho ditolak, sehingga dapat disimpulkan terdapat hubungan antara membaca buletin “Lensa Berita Bank Sinarmas” terhadap peningkatan kinerja karyawan.KATA KUNCI: Media Komunikasi Internal; Membaca Buletin; Peningkatan Kinerja Karyawan; Pembelajaran Sosial; Efek Media. ABSTRACT: “Correlation of the Corporate Internal Media towards the Improvement of Employee Performance of Sinarmas Bank in Tasikmalaya, West Java, Indonesia”. This research discusses the relationship between reading the bulletin of “Lensa Berita Bank Sinarmas” with the employee’s performance improvement. The condition of mass media variant growth nowadays, one of which is internal media as the company’s media of communication and employee’s source information. This research aims to determine whether there is relationship between reading the bulletin of “Lensa Berita Bank Sinarmas” (variable X) with the employee’s of Sinarmas Bank of Tasikmalaya Branch Office (variable Y), and to know the relationship between both variables. The method used is a correlational quantitative research method with questionnaires survey. After doing the research, the result of the research showed that hypothesis (Ha) can be accepted and the null hypothesis (Ho) is rejected, as it may conclude that there is a relationship between reading the bulletin of “Lensa Berita Bank Sinarmas” towards the employee’s performance improvement.KEY WORD: Internal Media Communication: Reading the Bulletin; Employee’s Performance Improvement; Social Learning; Media Effect. About the Authors: Mekha Azzuri Fadillah, S.Ikom., Ega Yulianti, S.Ikom. dan Todi Rahmat Ash-Shiddiq, S.S. adalah Mahasiswa Program Marketing Komunikasi pada The London School of Public Relations, Jakarta, Jalan K.H. Mas Mansyur No.Kav.35, Karet Tengsin, Tanah Abang, Jakarta Pusat, DKI (Daerah Khusus Ibukota) Jakarta 10220, Indonesia. Alamat emel: vadielmekha@gmail.com dan todira80@gmail.comSuggested Citation: Fadillah, Mekha Azzuri, Ega Yulianti Todi Rahmat Ash-Shiddiq. (2020). “Hubungan Media Internal Perusahaan terhadap Peningkatan Kinerja Karyawan Bank Sinarmas di Tasikmalaya, Jawa Barat, Indonesia” in MIMBAR PENDIDIKAN: Jurnal Indonesia untuk Kajian Pendidikan, Volume 5(1), March, pp.37-56. Bandung, Indonesia: UPI [Indonesia University of Education] Press, ISSN 2527-3868 (print) and 2503-457X (online). Article Timeline: Accepted (December 14, 2019); Revised (January 30, 2020); and Published (March 30, 2020).