KUALITAS PELAYANAN PARKIR BERLANGGANAN UNTUK MENINGKATKAN PENDAPATAN RETRIBUSI PARKIR DI DINAS PERHUBUNGAN KABUPATEN TUBAN
Authors: Vipriyanti Sevira , Meirinawati Meirinawati 
Published: July 2021

Pelayanan publik merupakan pelayanan dasar dalam penyelenggaraan pemerintah yang berorientasi kepada masyarakat. Untuk melaksanakan hal tersebut, Dinas Perhubungan membenahi dirinya supaya target-target yang ditetapkan dapat tepenuhi, salah satunya diterapkan Parkir Berlangganan pada pertengahan tahun 2017 yaitu bulan september. Parkir Berlangganan ini bertujuan untuk meningkatkan Pendapatan Asli Daerah (PAD) dari sektor retribusi parkir sekaligus memberikan kenyamanan pelayanan dalam penggunaan parkir. Namun hingga saat ini masih terdapat beberapa permasalahan pelayanan di lapangan, seperti juru parkir liar, menurunnya kapasitas jalan, protes pemilik bangunan atau usaha sekitar jalan, menyebabkan kemacetan yang signifikan dan masyarakat masih memberikan uang parkir pada juru pakir dinas. Penelitian ini bertujuan mendiskripsikan kualitas pelayanan parkir berlangganan di Dinas Perhubungan Kabupaten Tuban. Jenis penelitian menggunakan deskriptif dengan pendekatan kualitatif. Fokus dalam penelitian ini menggunakan teori dimensi kualitas pelayanan menurut Zeithaml, Berry dan Parasuraman (dalam Nurdin, 2019) yang meliputi: 1) Tangibles (Bukti Langsung); 2) Reliability (Keandalan); 3) Responsiveness (Daya Tanggap); 4) Assurance (Jaminan); dan 5) Emphaty (Empati). Hasil penelitian yang diperoleh menunjukkan bahwa pada fokus pertama tangibles terbukti adanya penampilan petugas berseragam lengkap dan fasilitas penunjang layanan yang lengkap, kedua reliability menunjukkan adanya petugas memperhatikan kerahaman serta diterapkannya JUKIR SITOHA, ketiga responsiveness terbukti dengan profesionalisme kerja yang dilakukan petugas, keempat assurance menunjukkan bahwa pengguna parkir memiliki hak sesuai Perbup 38 Tahun 2017 pasal 16, dan kelima emphaty dibuktikan dengan adanya kepedulian petugas dan tidak ada tindakan diskriminatif pelayanan kepada pengguna parkir. Akan tetapi, pada pelaksanaannya masih terdapat beberapa kendala sehingga Dinas Perhubungan selalu berusaha membenahi pelaksanakan pelayanan Parkir Berlangganan.
Kata Kunci: Kualitas Pelayanan, Retribusi, Parkir Berlangganan

Public services are essential services in community-oriented government administration. To do this, the Department of Transportation is fixing itself so that the targets set can be met, one of which is the subscription parking in mid-2017, that is in September. Subscription Parking aims to increase local revenue (PAD) from the parking fee sector while providing service convenience in using the parking. However, there are still several service problems in the field, such as illegal parking attendants, decreased road capacity, protests from building owners or businesses around the road, causing significant congestion, and people still giving parking fees to official parking attendants. This study aims to describe the quality of subscription parking services at the Tuban Regency Transportation Service. This type of research uses a descriptive qualitative approach. The focus in this study uses the theory of service quality dimensions according to Zeithaml, Berry and Parasuraman (in Nurdin, 2019) which includes: 1) Tangibles; 2) Reliability); 3) Responsiveness; 4) Assurance; and 5) Empathy. The results of the research obtained indicate that the first focus of tangibles is evident in the appearance of officers in full uniform and complete service support facilities, second, reliability shows that officers pay attention to understanding and the application of JUKIR SITOHA, the third responsiveness is proven by the professionalism of the work performed by the officers, the fourth assurance shows that users parking has rights according to Perbup 38 of 2017 article 16, and the five empathy is proven by the care of officers and there is no discriminatory service to parking users. However, in its implementation there are still several obstacles so that the Transportation Agency is always trying to fix the implementation of Subscription Parking services.
Keyword: Service Quality, Retribution, Parking Subscription