bluuebunny/crossref_metadata_2025_split huggingface dataset:
Finding Elusive Resonances Across Cultures and Time
Authors: Cupchik Gerald C. , Stamatopoulou Despina , Duan Siying 
Published: February 2021

Abstract
This chapter is about meaningful connection in media entertainment in relation to the concept of resonance during an era of social and technological acceleration. A hierarchical model is proposed with a desire for pleasure at the concrete foundation and an aesthetic appreciation of meaning at the more abstract and universal level. This range of experience is examined in the context of Greek and Chinese thinking about resonance. For Ancient Greeks, resonance describes interpretative and expressive events where concrete bodily and immersive practices shape experiences that may have ethical and sociopolitical effects. In Plato, it branched into (1) passive reception that mirrors a copy and offers no direct access to truth but might merely condition a person or (2) a communion that reveals the ideal. Aristotle stressed the dynamics of resonance in theater to build a relatively autonomous agent who appreciates and reflects on ways that causes affect human action in the social world. In the Chinese part of this chapter, we examine scholarship related to the concept of resonance during the Six Dynasties period (220–589 CE) as well as its intellectual roots from Confucianism and Daoism. Major issues explored include: the function of resonance in artistic creation and appreciation as well as its social function from a Confucian perspective; the method that helps people experience resonance with nature or cosmos from a Daoist perspective; and finally, the concept of vital energy across the cosmos which facilitates the more profound experience of resonance.
Amos
Authors: Couey J. Blake 
Published: February 2021

Abstract
This essay engages various interpretations of Amos. Amos has conventionally been regarded as a paradigmatic prophet in scholarly and popular imagination, but recent scholarship has raised new questions and proposed alternative approaches to the book. Literary analysis highlights its sophistication as a work of prophetic poetry and its destabilizing effects on readers. Historical-critical inquiries are marked by increasing skepticism about reconstructions of Amos’s biography and background, and redactional studies now emphasize the book’s development as a literary composition for Judahite audiences. Ideological critiques challenge the straightforward acceptance of the book’s claims about justice and its cultic polemics, even as that rhetoric continues to appeal to readers in diverse global contexts. Ecological approaches illuminate new ways that the book resonates with contemporary concerns about environmental exploitation and the value of the nonhuman world.
Malachi
Authors: Schart Aaron 
Published: February 2021

Abstract
This essay gives an overview of important aspects of the interpretation of the book of Malachi. First, the transmission of the Hebrew text is evaluated, with a special focus on the Qumran manuscript 4QXIIa. Second, the translation into Greek is characterized. Third, the form of the book, which basically is a compilation of different disputation speeches, is analyzed. Fourth, the redactional process that generated the final version is discussed. As examples, the themes “return to YHWH” and “the Day of YHWH” are mentioned. Fifth, the historical and economic situation is explored. Sixth, the New Testament use of Malachi is illustrated, for example, the relation of John the Baptist and Jesus. Finally, some theological aspects are mentioned.
Nahum
Authors: Lim Bo H. 
Published: February 2021

Abstract
This essay introduces readers to the key interpretive issues in the critical study of the book of Nahum. Interpreting Nahum today requires understanding the following four topics: Nahum’s superscription; the purported acrostic in Nah 1; Nahum within the Book of the Twelve; and divine sexual violence in Nahum. Readers have been troubled by Nahum’s depiction of God’s vengeance toward Assyria, yet they have also been attracted to the book’s aesthetic qualities. The history of interpretation of Nahum reveals that the changing demographics of readers has dramatically shifted the foci of interpretation and attitudes toward the text. Because of its juxtapositions, Nahum continues to be a challenging text that oftentimes divides readers rather than unites them.
Reading the Minor Prophets for Gender and Sexuality
Authors: Scholz Susanne 
Published: February 2021

Abstract
This essay explores the possibilities of reading the Minor Prophets with gender and sexuality in mind. It grounds the analysis within the conceptual framework of inscription and erasure that poststructuralist theorists advance and that feminist biblical scholar Esther Fuchs models in her work on female biblical prophets. The essay shows that inscription and erasure are crucial concepts for the reading of the Minor Prophets because this conceptual framework advances the feminist-poststructuralist insight that the inscription of gender and sexuality depends on its erasure both in the text and in biblical scholarship. The essay thus challenges readings that essentialize, naturalize, and universalize approaches to gender and sexuality in biblical texts, often limiting interpretations to the inscription of female imagery and women characters.
Cult and Temple in the Minor Prophets
Authors: Eidevall Göran 
Published: February 2021

Abstract
This essay explores topics in the Twelve related to the cult from several different angles. In the first part, the books within this anthology are treated separately. The analysis aims at assessing each writing’s perspective on temples and priests, as well as on various forms of cultic practice, with a particular emphasis on sacrificial worship. It is shown that some books attest to a temple-centered worldview, whereas others evince little or no interest in cultic matters. The concluding part discusses patterns and tendencies within the Twelve as a whole, based on the preceding analysis of individual books. New approaches to the study of cult-related passages in the prophetic literature are outlined. It is argued that the traditional (pro-) cultic//anti-cultic dichotomy needs to be replaced by other types of categorizations.
The Twelve Minor Prophets in Art and Music
Authors: Sawyer John F. A. 
Published: February 2021

Abstract
This brief study of reception history begins with how images and texts have been handled in works of visual art, giving some idea not only of how the Twelve Minor Prophets dress and what they look like in many different contexts but also, particularly in Christian tradition, how they have been used to illustrate details in the Gospel story. It begins with some independent statues and paintings and then turns to look briefly at how each of the Minor Prophets, starting with Jonah, has been portrayed in the light of details in the biblical text. It then looks at how the Twelve have been interpreted in oratorios, cantatas, and anthems, as well as in African American spirituals and popular songs, both Jewish and Christian.
Advertising Millie-Christine, or the Making of the Two-Headed Nightingale
Authors: Chiu Remi , Gorzelany-Mostak Dana 
Published: February 2021

Abstract
Millie and Christine McKoy (1851–1912), African American conjoined twins billed as the “Two-Headed Nightingale,” were among the most successful “freak show” performers in the last quarter of the 19th-century. This chapter relies on “freak show” ephemera—such as press articles, (pseudo) biographical and autobiographical pamphlets, and posters and photos—to reconstruct Millie-Christine’s musical act and to examine the troubling process by which the sisters were made into and promoted as a “freak.” With a focus on the sonic elements described by these texts, examined alongside visual and textual narratives, the chapter builds an account of an advertising strategy that traded on the consumers’ prejudiced musical expectations with regard to gender and race, while cultivating new sonic fantasies about the conjoined body.
“Search and Destroy”
Authors: Beck Jay 
Published: February 2021

Abstract
Punk rock, as a movement within popular music, sought to differentiate itself from prior forms of commercial rock in both sound and attitude. Anti-corporate and anti-consumerist in orientation, punk’s guiding maxim of “do it yourself” was about taking control of the means of production and shifting the musical form outside of the nexus of capitalism. This chapter examines the resultant effects and contradictions surrounding the use of punk music in television advertisements from the 1990s to the 2010s. The advertising industry initially kept their distance from punk until after the self-appointed architect of punk style, Malcolm McLaren, began writing original music for ads in 1990. From Iggy Pop seducing Royal Caribbean customers to The Clash hawking Jaguars, punk has proven to be a lucrative way for advertisers to connect to a demographic group who define themselves as anti-consumerist.
Taking the Gift Out and Putting It Back In
Authors: Taylor Timothy D. 
Published: February 2021

Abstract
This chapter considers how musicians and others create or increase the economic value of cultural commodities. There are two means discussed here: the first is supply chain capitalism as theorized by Anna Tsing, in which value is created at various nodes of a supply chain through processes of translation and purification that appear to strip away the noncapitalist social relations and noneconomic forms of value that went into the production of a particular cultural good. Processes of consecration and/or promotion (broadly understood as advertising, marketing, and branding) form the other main way that economic value of cultural commodities can be created, reanimating them with values that masquerade as noneconomic forms of value. In essence, this chapter argues that, through supply chain capitalism and processes of translation, capitalism appears to take the gift out of the commodity by alienating labor and masking social relations, but through advertising, marketing, and branding inserts representations of unalienated labor and social relations to make the commodity seem like a gift again.
From the Subliminal to the Ridiculing
Authors: Christiansen Paul 
Published: February 2021

Abstract
In studies conducted by scholars of political science, rhetoric, and media studies, the vast majority of research on political ads focuses either on images or on verbal appeals made by candidates or on their behalf. Yet the highest voter recall is for ads that make an emotional connection with the viewer. Often music is the lynchpin of an emotional appeal, and philosophers such as Jenefer Robinson and Derek Matravers write of the centrality of emotion to the musical experience. Recent scholarship on the relationship between emotion and politics includes the work of Ted Brader on emotional appeals in campaign ads and Drew Westen on the role of emotion in political thinking. Focusing on four basic emotions (happiness, sadness, anger, and fear) and two compound emotions (patriotism and contempt), this chapter explores how music evokes these emotions in several case studies.
Hearing, Remembering, and Branding
Authors: Krishnan Vijaykumar , Kellaris James J. 
Published: February 2021

Abstract
Sound plays an important role in creating brands. It can identify a brand, distinguish it from competing brands, support a brand image, and convey brand attributes nonverbally. However, unlike other nonverbal elements of branding (e.g., visual logos), despite its frequent use in practice, sound is relatively underrepresented in the research literature on the topic of branding. This chapter seeks to address this gap by explicating the concept of “sonic branding,” proposing a conceptual framework, and suggesting an agenda for future research on sonic branding with emphasis on sonic logos (which the chapter will refer to as “sogos”).
Sound in the Context of (Multi)Sensory Marketing
Authors: Knoeferle Klemens , Spence Charles 
Published: February 2021

Abstract
There has been a recent surge of interest in the multisensory aspects of advertising from both scholars and practitioners. In part, this development is attributable to the growing realization that the senses do not operate independently, but constantly interact with, and influence, one another. This surge, however, is also partially attributable to technological innovations that are enabling advertisers to design increasingly sophisticated multisensory advertisements and experiences. This chapter reviews the growing body of research illustrating how music and, more broadly, auditory stimuli interact with the other senses in the context of advertising. Taking a multisensory perspective, the discussion will focus not on unisensory auditory studies (which have been discussed at length elsewhere) but instead on those studies that have examined interactions or links between multiple senses (i.e. audition and taste, audition and vision, audition and touch, audition and smell).
Music With the Message in Mind
Authors: Fraser Cynthia 
Published: February 2021

Abstract
This chapter traces advances in the knowledge and understanding of how background music influences consumers’ learning and memory of brand and message elements in ads. Early empirical research in marketing focused on comparison of ad brand and message recall from ads with and without music, documenting the consistent distraction posed by background music. Research comparing multiple music backgrounds followed, linking greater distraction with lack of background fit with brand and message. Based on psychologists’ working memory models, studies revealed that background music distracts but also potentially serves as a cue to later recall of brand and message elements. Work in neuropsychology revealed automatic, preattentive brain responses to surprising changes in background music, which led researchers in marketing to quantify the increased distraction by backgrounds with more surprises from structural changes in the music. Building upon the contributions of Meyers’s (1956) seminal work, recent research unveiled differences in distraction and capacity to cue later brand and message recall between backgrounds evoking connotative or private images. The chapter concludes with directions for future research to further expand the knowledge and understanding of how music impacts advertising effectiveness.
As Heard on…
Authors: Patch Justin 
Published: February 2021

Abstract
The musical elements of political advertising change with the times. From songsters, contrafactum songs with lyrics that extoll one candidate or party and denigrate the other, to television and radio jingles and online ads, the aesthetics of the campaign mirror the media diet of the public. Early television ads imitated jingles of the day: They were simple, catchy, and repetitive. Both Eisenhower’s “Ike for President” and Kennedy’s “Kennedy” follow this mold. Johnson’s 1964 campaign breaks this mold with “Daisy,” an anti-Goldwater ad known for deploying the eerie sounds of nuclear war. Successive campaigns sought to use a similar recipe, employing cues from film scores and trailers to dictate the emotional content of the ad. Recently, online advertising has bloomed, including tribute videos and promotional spots made by citizens and submitted to the campaign, adding grassroots allure and authenticity.
Advertising the English Glee to Women, 1750–1800
Authors: Blake Bethany 
Published: February 2021

Abstract
This chapter situates publications of English glees marketed to women within broader changes in publishing activities in both England and mainland Europe during the long eighteenth century. The glee was originally composed and performed by all-male vocal clubs, but after mixed-gender ensembles began singing glees in public, it came to be heavily marketed to female amateur musicians. Sheet music publications often referred to professional female singers such as Faustina Bordoni, Marianne Müller, Sophie Arnould, and Elizabeth Billington to increase sales. Music was often marketed to women in the form of monthly periodicals, including The Piano-Forte Magazine, and The Lady’s Musical Magazine; or, Monthly Polite Repository of New Vocal Musick by the Principal Composers in Europe. These periodicals were intended to generate steady income while simultaneously representing the newest, most fashionable music. As a novelty, music was occasionally printed on folding fans and playing cards, objects associated with female pastimes. These shifts speak to the gendering of musical media and performance practices in early English capitalism.
Blank Music
Authors: Buhler James 
Published: February 2021

Abstract
This chapter examines the marketing of virtual instruments, especially those designed to emulate traditional orchestral instruments using samples. The chapter considers marketing strategies for these instruments and analytically reconstructs how companies specializing in virtual instruments design and organize their advertising appeal through their websites. The chapter looks primarily at the advertising copy, the product images, and the musical demos to show that the so-called epic style in particular serves not just as a measure of how these instruments can produce properly “cinematic” music, but also how epic style itself reflects the basic aspirational fantasy of the media composer. The latter makes epic style an especially good advertising lure.
Music Supervision and Branding in an Era of “Convergent Advertising”
Authors: Anderson Tim J. 
Published: February 2021

Abstract
At the end of the 20th century and the beginning of the 21st century, the popular music ecosystem moved from a system devoted to the sale of objects to one centered on data. As such, musicians began to seek new sources of income to replace the sale of recordings and moved toward licensing and brand management. At the same time, as platforms of video distribution began to proliferate and the demand for content generated an abundance of media franchises, the need to stand out required new aesthetic investments to establish immediate brand recognition. These two new media developments generated a convergence of opportunities for strategic music supervision and placement in television and film projects. This chapter draws primarily from trade literature to illustrate how actors in music, film, and television began to recognize and develop coordinating mutually beneficial practices where every party potentially benefits through the elevation of their brand profiles.
Loathsome Deutschtum?
Authors: Hubbert Julie 
Published: February 2021

Abstract
Much has been said about the Nazi appropriation of Wagner’s music in the 1930s and 1940s. As early as 1933, Hitler transformed the Bayreuth Festival into a celebration of National Socialist ideology and propagated miniature Wagner festivals to celebrate his own birthday. Wagner’s music also resounded throughout the culture and media at large. What has been less understood and examined, however, is how this same music was also used in nonnarrative films, newsreels, government documentaries, and industrial and advertising films of the period. Here the appropriation of Wagner is more complex and problematic. Master Hands (1936), the critically acclaimed, feature-length industrial film sponsored by the American car company Chevrolet, is an excellent example. As several film scholars have observed, the film is an artistic advertisement for the American automobile industry that borrows heavily from Riefenstahl’s Triumph of the Will. But the film’s score, a compilation full of Wagner excerpts, arranged by composer Samuel Benavie and performed by the Detroit Symphony Orchestra, about which almost nothing has been said, is equally propagandistic. By examining the music for this industrial advertisement for Chevrolet, this chapter not only re-examines the reception of Wagner in the United States between the World War I and World War II but also examines the integral role his music played in the creation of American films of persuasion. It explores the use U.S. industrial filmmakers made of Wagner’s music as an audible signifier not for German fascism but to advertise for American democracy, industry, and capitalism.
The Ad Creation Process
Authors: Harte Lawrence 
Published: February 2021

Abstract
The business of music and advertising involves finding, licensing, and producing music that enhances the influence of advertising messages. This chapter is a primer on the entire process of producing music for advertising. The process starts with the determination of the advertising text and the consideration of the options and best practices for defining the desired music characteristics. Then it is critical to search for good candidates from sources that range from composing new music to obtaining the rights to pre-existing popular songs. Next comes assembling the production team. This step includes discussion of tools that can measure and provide objective data to assist in the decision. Key music production and licensing terms are explained along with best practices and some case study information. Finally, the process ends with the use of social monitoring tools such as Nielsen social ratings that measure the influence, sentiment, and effectiveness of the advertising message.
Jazz Works
Authors: Laver Mark 
Published: February 2021

Abstract
In the 21st century, it is widely understood that, to make a living in jazz, Canadian musicians must either take a day job or seek out commercial opportunities in the United States. But it wasn’t always so. Until 1980, Toronto was home to a thriving music industry, driven in large part by a vibrant advertising and film music business. Indeed, far from leaving Canada for greener pastures to the south, musicians (including some Americans) were moving to Toronto. As U.S.-born musician Tom Szczesniak noted, “The streets were paved with gold.” This story complicates broadly accepted jazz discourses in a number of ways. Since it is based in Toronto rather than canonical U.S. jazz centers, it asks readers to re-examine common assumptions about North American jazz geography. As it reveals the relationship between jingles and jazz to be essentially symbiotic (at least for a time), it forces readers to rethink the presumed antagonism between jazz and commerce. Finally, as the story moves into the 1980s, it offers a vivid glimpse into the profoundly deleterious impact of neoliberal business practices and government regulations on social networks among musicians (including the union), and the musical work that sustains them.
Cervantine Poetry
Authors: Martín Adrienne L. 
Published: February 2021

Abstract
Even during his own lifetime, Cervantes was labelled a bad poet, but renewed scholarly interest in his verse over the years has revealed a sophisticated poet writing in a competitive milieu. Throughout his prose works he refers consistently to the function, the value, and the qualities that this ‘sweet art’ should possess, returning somewhat obsessively to the topic, and produced his great mock epic, Viaje del Parnaso, towards the end of his life. This chapter addresses the lack of critical attention to his poetry and studies the context in which Cervantes composed them.
Confessing on the Move
Authors: Fernández Rodríguez Esther 
Published: February 2021

Abstract
Even though Viaje del Parnaso (1614) has been relegated to the status of a minor work within Cervantine literature, in its day it must have had a strong personal significance, and it was well received. The fact that he devoted time and energy towards the end of his life to complete Viaje meant that Cervantes wanted to leave us with a personal testimony of his experience as a writer and a record of his artistic and aesthetic values. However, it undeservedly finds itself at the margins of Cervantine studies, possibly due to the widespread belief held by many that he was a bad poet. This chapter explores the literary value of Viaje and the ‘Adjunta’ in prose and why it has been studied so little.