bluuebunny/crossref_metadata_2025_split huggingface dataset:
SIMPLE ASSAY FOR ADSORPTION OF PROTEINS TO THE AIR-WATER INTERFACE
Authors: Han Bong-Gyoon , Glaeser Robert M. 
Published: August 2021

ABSTRACTA rapid assay is described, based upon the Marangoni effect, which detects the formation of a denatured-protein film at the air-water interface (AWI) of aqueous samples. This assay requires no more than a 20 μL aliquot of sample, at a protein concentration of no more than1 mg/ml, and it can be performed with any buffer that is used to prepare grids for electron cryo-microscopy (cryo-EM). In addition, this assay provides an easy way to estimate the rate at which a given protein forms such a film at the AWI. Use of this assay is suggested as a way to pre-screen the effect of various additives and chemical modifications that one might use to optimize the preparation of grids, although the final proof of optimization still requires further screening of grids in the electron microscope. In those cases when the assay establishes that a given protein does form a sacrificial, denatured-protein monolayer, it is suggested that subsequent optimization strategies might focus on discovering how to improve the adsorption of native proteins onto that monolayer, rather than to prevent its formation. A second alternative might be to bind such proteins to the surface of rationally designed affinity grids, in order to prevent their diffusion to, and unwanted interaction with, the AWI.
Responsible consumption: addressing individual food waste behavior
Authors: Ang Wei-Zhi , Narayanan Suresh , Hong Meenchee 
Published: August 2021

PurposeFood wastage is a major contributor to pervasive world hunger. Cutting global food waste in half by 2030 is one of the United Nation's top priorities. Hence, this paper aims to provide useful insights on how individual behavior might be influenced to help reduce food wastage and hunger by identifying individual food waste determinants.Design/methodology/approachA total of 297 useable responses were obtained from a survey using a food diary method. A logit model was employed to estimate the relationship between leftovers and its determinants (preparedness to take own action, price conscious, food review, religiosity, health conscious, cost, marital status and gender).FindingsResults show that preparedness to be responsible for one's actions, depending on food reviews and being waste conscious had a significant positive relationship with food waste reducing behavior, along with being male and being married.Research limitations/implicationsThe study suggests that there is scope for policy initiatives to reduce the individual utility from discarding food and increase the individual utility from food saving activities. Penalizing individual or household food wastage through a tax will directly raise the cost of wastage and reduce the net utility from discarding food. Reducing food waste could help reduce global hunger.Originality/valueRationally, no one will have any intention to waste when buying food. Instead, in the context of deciding whether or not to leave leftover food, an individual is posited to weigh the potential utility from saving food or throwing it away. Thus, this study examines food waste behavior by utilizing economic tools, which is rare in the food waste literature.
Saregama Carvaan: a phoenix that rose from the ashes
Authors: Mulla Tausif Amir 
Published: August 2021

Learning outcomes
The learning outcomes of this case are product innovation, the importance of consumer insights and data in marketing and the role of consumer insights in brand revival.

Case overview/synopsis
This case study is a fascinating look into how the shift from music compact disc (CDs) to streaming has completely changed consumer behavior. This change in attitude led many music labels down one of two paths as follows: shutting down the business or embracing new business models. The case study aims to bring out essential learning from a company, Saregama, that was on the verge of shutting down because of the losses incurred with the shift in consumer behavior from buying music CDs to streaming music for free on every smart device. This shift led most record companies to become shuttered. However, not all were as fortunate as Saregama, who threaded its way toward profitability. This case analyzes how Saregama turned from a loss-making business unit into a profit center by launching a breakthrough product backed by innovative thinking and strong consumer research. The researcher opted for secondary research based on reports from Deloitte and McKinsey & Company and other credible sources to understand the music streaming market in India. The study also includes excerpts from the interview of Vikram Mehra (MD of Saregama India Ltd.) to various media houses and customer reviews on e-commerce sites.

Complexity academic level
The case is relevant for learners studying for an undergraduate or graduate program and for discussions for modules such as marketing management and international marketing with a focus on product development and strategy. Applicability the case will provide the following exposure to the learners: the difference between corporate and marketing objectives; Using frameworks such as valuable, rare, inimitable, and organization and SAP-LAP to understand the rationale behind strategic decisions; An understanding of the importance of listening to consumers; Using the right marketing elements such as segmentation, targeting and positioning and marketing mix for a competitive marketing strategy.

Supplementary materials
Teaching notes are available for educators only.

Subject code
CSS: 8 Marketing.
Yorokobi: assessment of determinants of seaport logistics for the export supply chain of pesticides
Authors: Amonkar Raj V. , Sengupta Tuhin , Patnaik Debasis 
Published: August 2021

Learning outcomes
This case introduces the context of seaport logistics supply chain management with a focus on the issues of risk management in handling and transportation of dangerous goods (DG). The authors present the following learning objectives under the overarching framework of Bloom’s Taxonomy as follows: To understand the severity of handling and transportation of DG in the export supply chain context. To understand the relevance of multi-criteria decision-making in risk assessment. To apply Delphi Technique to appropriately explain the process of risk assessment in a supply-chain context.

Case overview/synopsis
It was midnight on December 21, 2020, and Nishadh Amonkar, Chief Executive Officer, Yorokobi, was still awake recollecting his telecon with Tushar Rane, the Head-Materials, Western Maharashtra site of Crop Life Pvt Ltd. The organization was developing and manufacturing pesticides and other specialty chemicals for its clients worldwide. As new and diverse products were being manufactured in the organization, transportation of the products was becoming challenging. The case highlights the need for a data driven risk assessment approach to manage supply chains that were prone to product driven risks such as the handling and transportation of DG.

Complexity academic level
This course is suitable at the Master of Business Administration level for the following courses: Supply Chain Management (Focus/Session: Supply Chain Risk Management), Logistics Management (Focus/Session: Risks in Logistics and Supply Chain), Research Methodology (Focus/Session: Application of Delphi Technique).

Supplementary materials
Teaching notes are available for educators only.

Subject code
CSS 9: Operations and logistics.
National bank of Fujairah’s digital platform “NBF Connect”
Authors: Jegerson Devid , Ahmad Syed Zamberi 
Published: August 2021

Learning outcomes
To understand the goals and key performance indicators of online social media marketing and the primary drivers of interaction in a social community. To analyze the challenges faced by the team during the launch of the new digital platform National Bank of Fujairah (NBF) Connect, interacting with an already online present small- and medium-sized enterprise (SME) community. To analyze the concept of community marketing in an emerging country and appreciate the value of digital platforms in customer relationship management. To identify and critically evaluate insights on which ideas for marketing communication activities for NBF Connect can be built upon. To build an operational plan for NBF Connect customer engagement on online social communities.

Case overview/synopsis
In 2020, NBF launched a new digital platform for SMEs in the United Arab Emirates (UAE) called “NBF Connect” with the purpose of redefining banking services for the small businesses sector. The digitalization wave in the UAE was revolutionizing various industry sectors. The global banking industry was already impacted by digitalization and some banks in the UAE, especially in the retail segment (Emirates NBD, 2017), had already introduced many technology-led innovations bringing more effectiveness in the processes and better customer experience. However, the SME banking segment was lagging in terms of innovation. In 2020, the COVID-19 pandemic situation, with compulsory lockdowns and social distancing, changed the way of doing business for entire industries and increased the pressure on banks for the provisioning of new digital products. Rose joined NBF in the first part of 2020 as Product Owner of the project NBF Connect. The new digital platform was ideated by NBF to be differentiated from other banking products. It was co-created with insights from and regular interaction with the SME community. After the deployment of the first version of the platform in April 2020, Rose realized that the user adoption and commercial results were below par. Over the next three months, only a few users were using the platform with shallow interactions. This case study looks at Rose’s journey as NBF refined and evolved its SME banking platform, including developing and positioning the digital platform in the market, identifying competitive advantages and developing the right commercial strategy to monetize NBF’s investment in the digital platform’s development.

Complexity Academic Level
Students are expected to have knowledge of the issues relevant to marketing and communication management, product management and business development.

Supplementary materials
Teaching Notes are available for educators only.

Subject code
CSS 8: Marketing
Dish Tv India Limited: the dilemma of celebrity endorsement
Authors: Aggarwal Rashmi Kumar , Rishi Bikramjit 
Published: August 2021

Learning outcomes
The learning outcomes of this paper are as follows: to understand the meaning of celebrity endorser, to understand factors that play a significant role in selecting a celebrity endorser for product endorsement, to decide when a brand needs a celebrity endorser and to generate option analysis factoring in the pros and limitations of celebrity endorsement.

Case overview/synopsis
Dish TV pioneered digital entertainment in India. It was July 2016, the first quarter board meeting of Dish TV India Limited at the company corporate office in Noida, India. One of the agenda items was whether the company needed to rely on celebrity endorsement 12 years after its inception. In three months, time, at its next meeting, the board was expected to come up with a product campaign that would most effectively impact its target customers.

Complexity academic level
The case is targeted at business management students pursuing a postgraduate management program.

Supplementary materials
Teaching notes are available for educators only.

Subject code
CSS 8: Marketing.
The chicken and egg story of a call centre in Malaysia
Authors: Chan Alan Fun-Foo , Tee Keng-Kok , Rathakrishnan Thanuja , Ho Jo Ann , Ng Siew-Imm 
Published: August 2021

Learning outcomes
After attempting the case, users are able to: analyse issues and problems faced by a call centre in Malaysia. Determine the root causes of the problems faced by call centre employees and generate alternative solutions to solve the problems faced by the company and to ensure the sustainability of the business.

Case overview/synopsis
This case was about the challenges faced by Daniel, the General Manager of an integrated security protection system company, Secure First (SF). Despite investing in the latest security technologies, conducting a major overhaul of the procedures, introducing an enhanced digital system at the call centre and providing training to the call agents, it was on the verge of losing its important long-term client due to its substandard performance. The client experienced major losses due to break-ins. After a thorough investigation, the problem surfaced in their call centre. Most of the staff were not familiar with the newly adopted system. The circumstances worsened when many of the call centre’s senior employees were tendering their resignations. The case discusses the aspect of employee satisfaction, staff performance that led to the turnover issue amongst employees in a call centre. The case explores what short-term and long-term strategies could Daniel suggest to change the call centre’s course to retain SF’s key account in times of desperation.

Complexity academic level
This case has a moderate level of difficulty and may be used in undergraduate students.

Supplementary materials
Teaching notes are available for educators only.

Subject code
CSS 6: Human resource management.
Standard microfinance bank, Nigeria: developing underserved markets
Authors: Rakshit Sandip , Mehdi Mokhalles Mohammad 
Published: August 2021

Learning outcomes
To understand the challenges of building a successful business in an emerging market like Yola, Nigeria. To understand the role of micro-finance banks in doing business in Yola, Nigeria. To comprehend strategies adopted in market segmentation and sales of products or services to the customer. To apprehend strategies adopted to sustain and compete in Nigeria – both rural and urban.

Case overview/synopsis
Standard Microfinance Bank Limited (SMFB) was a private micro-finance bank situated at Yola, Adamawa State of Nigeria. It initially started as a community bank in 1992 to provide loans to individuals and small business owners in Adamawa. It started with the services of payment service and savings account with a limited lending capacity. It had become a full-fledged retail bank and was grown to 13 branches across Nigeria. It planned for expansion such as market development, product development and diversification by the year 2020. It had a customer base of 60,000 till the end of December 2018. Vazheparambil Mani Francis was the Chief Executive Officer (CEO) of the SMFB. The SMFB faced challenges such as operating the remote villages, lack of financial literacy among people, recovery of the loan amount, submission of false credentials and change of customer identity after loan by their customer. It was not going to be an easy task for him to operate the business of SMFB in Nigeria. However, in December 2018, Francis was facing a dilemma about the future success of SMFB business in Nigeria by looking into the challenges and complexities of business. Francis was determined to figure out the appropriate growth strategy for managing the challenges.

Complexity academic level
Undergraduate and graduate early-stage program.

Supplementary materials
Teaching notes are available for educators only.

Subject code
CSS 11: Strategy.
Visualising personas as goal models to find security tensions
Authors: Faily Shamal , Iacob Claudia , Ali Raian , Ki-Aries Duncan 
Published: August 2021

Purpose
This paper aims to present a tool-supported approach for visualising personas as social goal models, which can subsequently be used to identify security tensions.

Design/methodology/approach
The authors devised an approach to partially automate the construction of social goal models from personas. The authors provide two examples of how this approach can identify previously hidden implicit vulnerabilities and validate ethical hazards faced by penetration testers and their safeguards.

Findings
Visualising personas as goal models makes it easier for stakeholders to see implications of their goals being satisfied or denied and designers to incorporate the creation and analysis of such models into the broader requirements engineering (RE) tool-chain.

Originality/value
The approach can be used with minimal changes to existing user experience and goal modelling approaches and security RE tools.
Green human resource management, perceived green organizational support and their effects on hotel employees’ behavioral outcomes
Authors: Aboramadan Mohammed , Karatepe Osman M. 
Published: August 2021

PurposeThis paper aims to propose a research model that explores perceived green organizational support (OS) as a mediator of the effect of green human resource management (GHRM) on job performance (JP) and organizational citizenship behavior toward the organization (OCB-O).Design/methodology/approachThis paper used data obtained from small- and medium-sized hotels in Palestine. The associations given above were tested using structural equation modeling.FindingsThe findings reveal that GHRM boosts hotel employees’ perceptions of green OS. That is, the effective implementation of GHRM is a sign of perceived green OS. Congruent with the study predictions, employees’ perceptions of green OS activate their JP and OCB-O. Finally, perceived green OS mediates the impact of GHRM on JP and OCB-O.Practical implicationsManagement should take advantage of green human resource practices to acquire and retain talented employees whose environmental goals and values fit those of the company. Employees should be involved in problem-solving on environmental sustainability and green management. They should also participate in continuous training programs and enhance their awareness of environmental sustainability and green management.Originality/valueThere is a lack of evidence appertaining to the effects of GHRM and perceived green OS on non-green positive workplace performance outcomes. More importantly, there is a scarcity of evidence about the mechanism linking GHRM to these performance outcomes.
Are women's entrepreneurial intentions and motivations influenced by financial skills?
Authors: Llados-Masllorens Josep , Ruiz-Dotras Elisabet 
Published: August 2021

PurposeThis study aims to determine the contribution of financial skills to entrepreneurial intentions among women involved in university education.Design/methodology/approachClustering and logistic regression analyses were used to infer the determinants and motivators of entrepreneurial intention in a sample of women students at a Spanish online university.FindingsFinancial and numerical skills could play a significant role in boosting entrepreneurial culture, overcoming reticence and increasing awareness of business opportunities, particularly when women are motivated to increase their autonomy and income. The study offers meaningful implications for policymakers.Research limitations/implicationsFurther research will be needed before these conclusions may be inferred to other settings and circumstances. Comparison with a similar sample of potential male entrepreneurs may also be necessary to deduce the influence of gender.Practical implicationsThe introduction of certain financial content into the education system by governments and policymakers would produce remarkable results on entrepreneurship intention among women.Social implicationsRelational capital and positive social influences also contribute to mitigating the effects of risk aversion, one of the main barriers for potential female entrepreneurs.Originality/valueThe role of financial literacy in entrepreneurial intention among women has scarcely been addressed in academic research. The literature also has paid little attention to the analysis of what motivates women into entrepreneurship, and whether women who decide to embark on a business venture show different profiles. The aim of this study is to contribute to closing these gaps, exploring the effect of cognitive skills, personality traits, contextual factors and motivations.
A study on socio-aesthetic value accentuation and marketing performance: an SDL perspective
Authors: Ferdinand Augusty Tae , Zuhroh Siti 
Published: August 2021

Purpose
This study aims to build a conceptual model based on socio-aesthetic value accentuation (SAVA), positional advantage and sales-network power as the bridging process for enhancing sales performance in the context of small- and medium-sized enterprises (SMEs).

Design/methodology/approach
A structural study methodology is adopted. In all, 200 owner– managers of SMEs were involved in the study and voluntarily spent time for an interview in the data collection process. To test the model and hypotheses, the authors used the analysis moment structure structural equation modeling (AMOS SEM structural model software to analyse 178 usable questionnaires.

Findings
The results demonstrate three strategic pathways to enhanced sales performance, namely, anchors on SAVA, positional advantage and sales-network power and are the basis of the separate contribution of our proposed strategic equilateral triangle model for conceptual bridging.

Research limitations/implications
The rejection of the hypothesis provides a room for further research. The sample frame of Indonesian SMEs limits the generalisation power of SAVA concept, which then calls for replication to achieve a broader generalisation. The theoretical implication of the study relates to strengthening the applicability of the theory of service-dominant logic in marketing studies.

Practical implications
There are several practical managerial implications for SME entrepreneurs seeking to improve sales performance.

Originality/value
This pioneering study explains the role of SAVA – positional advantage and sales-network power to bridge innovation capability and enhanced marketing performance.
Investigation of friction noise properties of M50 matrix curved microporous channel composites filled with Sn-Ag-Cu
Authors: Zhou Bin , Ma Jin , Zhou Hongyan , Shi Xiaoliang , Ibrahim Ahmed Mohamed Mahmoud 
Published: August 2021

PurposeThis paper aims to investigate the friction noise properties of M50 matrix curved microporous channel composites filled with solid lubricant Sn-Ag-Cu (MS).

Design/methodology/approachPure M50 (MA) and MS are prepared by selective laser melting and vacuum-pressure infiltration technology. The tribological and friction noise properties of MA and MS are tested through dry sliding friction and then the influential mechanism of surface wear sate on friction noise is investigated by analyzing the variation law of noise signals and the worn surface characteristics of MS.

FindingsExperimental results show that the friction noise sound pressure level of MS is only 75.6 dB, and it mainly consists of low-frequency noise. The Sn-Ag-Cu improves the surface wear state, which reduces self-excited vibration of the interface caused by fluctuation of friction force, leading to the decrease of friction noise.

Originality/valueThis investigation is meaningful to improve the tribological property and suppress the friction noise of M50 bearing steel.