bluuebunny/crossref_metadata_2025_split huggingface dataset:
Post acquisition brand identity: acquisition of Flipkart group by Walmart Inc.
Authors: Amawate Vibhas , Deb Madhurima 
Published: June 2021

Learning outcomes
The learning outcomes are as follows: factors to be considered in devising the best post-acquisition brand identity and outline market research techniques, which can be used to identify the best-suited post-acquisition brand identity strategy.

Case overview/synopsis
The case study discusses the brand strategy, which Walmart Inc needs to adopt post its acquisition of Flipkart Pvt. Ltd (Flipkart) Group in India. Flipkart had acquired Myntra Designs Pvt. Ltd (Myntra) and Novarris Fashion Trading Private Limited (Jabong), but had kept their brand identity intact; Walmart Inc was faced with the decision on moving ahead with the brand strategy of keeping individual brand identities or merging all of these into a single brand identity. The study aims to provide valuable insights into the decision-making process adopted by Walmart Inc. It includes also the role of cause-related marketing in the positioning of Myntra as a socially responsible brand. The case study opted for an exploratory research design study using the qualitative research method of in-depth interviews. In total, 10 experts in the area of marketing, market research and marketing communication were interviewed. The qualitative data were analyzed using a template approach, which analyzes the text using a codebook or an analysis guide. The analysis guide already has clearly defined themes or categories. As the qualitative interviews progress, these themes get revised. These themes are analyzed qualitatively rather than statistically. The case study suggests to the management of Walmart Inc that they need to merge Myntra and Jabong based on the degree of similarity of consumer demographics, income/social class of buyers, brand identity and buying behavior. Myntra needs to retain as opposed to Jabong, as Myntra is perceived to be a socially responsible brand that creates a purchase disposition in the minds of the consumers. A more extensive quantitative study would offer better generalizability. It was not feasible to conduct a quantitative study due to time constraints. This research would have used advanced brand imagery assessment techniques such as multi-dimensional scaling to suggest if an overlap exists between consumer segments of Myntra and Jabong. The case study provides a decision-making framework to firms and individuals who are part of organizational teams to create a post-acquisition brand strategy in the e-commerce market. The case study fulfills a need for many academicians and practitioners to understand the decision-making process followed in devising a post-acquisition brand strategy in India.

Complexity academic level
Senior undergraduates; Master of Business Administration; Executive Master of Business Administration.

Supplementary materials
Teaching Notes are available for educators only.

Subject code
CSS 8: Marketing.
Service-learning to foster microenterprise development in Mexico
Authors: Mungaray-Lagarda Alejandro , Osorio-Novela Germán , Ramírez-Angulo Natanael 
Published: June 2021

PurposeThis paper presents a university service-learning program as an innovative model of assistance to deliver business development services to Mexican microenterprises.Design/methodology/approachThe main objectives were to deliver business development services in situ at no cost to unprivileged enterprises, conduct research on microenterprises development and build up a service-learning model of teaching and learning for students in the field of economics and surrounding disciplines. It was implemented by the Autonomous University of Baja California. It plays an important role in providing real cases and concepts on business, economics, markets and fiscal regulations. The service-learning approach prepare to students to be generous, selfless, problem solvers and job creators.FindingsThe experience demonstrates that program can play a key role, both in supporting disadvantaged microenterprises and in providing meaningful learning experiences to students. The program has shown its ability to take advantage of institutional, human and financial resources already released to higher educations institutions (HEI) and government, to support social business extensively, as to make less critical the use of resources in the form of subsidies.Originality/valueThis program was employed by the Mexican State Government of Baja California as a compensatory public policy against the unemployment burden created by the global crisis between 2009 and 2013. About ten thousand individuals pushed to necessity-driven entrepreneurship or informal social enterprises were assisted, trained and formalized in the tax authority by 700 university senior students.
Using action research in innovation project management: building legitimacy and organizational learning in an SME during a merger process
Authors: Kampf Constance Elizabeth , Brandt Charlotte J. , Kampf Christopher G. 
Published: June 2021

PurposeThe purpose is to explore how the process of action research (AR) can support building legitimacy and organizational learning in innovation project management and portfolio practices in merger contexts.Design/methodology/approachMeta-reflection on method issues in Action Research through an action research case study with an innovation group during an organizational change process. This case demonstrates an example of an action research cycle focused on building practitioner legitimacy rather than problem-solving.FindingsKey findings include (1) demonstrating how AR can be used for building legitimacy through visualizing the innovation process, and embedding those visuals in top management practices of the organization; and (2) demonstrating how AR can work as an organizational learning tool in merger contexts.Research limitations/implicationsThis study focuses on an action research cooperation during a two-and-a-half-year period. Thus, findings offer the depth of a medium term case study. The processes of building legitimacy represent this particular case, and can be investigated in other organizational contexts to see the extent to which these issues can be generalized.Practical implicationsFor researchers, this paper offers an additional type of AR cycle to consider in their research design which can be seen as demonstrating a form of interplay between practitioner action and organizational level legitimacy. For practitioners, this paper demonstrates a connection between legitimacy and organizational learning in innovation contexts. The discussion of how visuals were co-created and used for building legitimacy for an innovation process that differs from the standard stage gate model demonstrates how engaging in AR research can contribute to developing visuals as resources for building legitimacy and organizational learning based on connections between theory and practice.Originality/valueThis case rethinks AR practice for innovation project management contexts to include legitimacy and organizational learning. This focus on legitimacy building from organizational learning and knowledge conversion contributes to our understanding of the soft side of innovation project management. Legitimacy is demonstrated to be a key concern for innovation project management practices.
Exploring panic buying behavior during the COVID-19 pandemic: a developing country perspective
Authors: Singh Gurmeet , Aiyub Asheefa Shaheen , Greig Tuma , Naidu Samantha , Sewak Aarti , Sharma Shavneet 
Published: June 2021

PurposeThis paper aims to identify factors that influence customers' panic buying behavior during the COVID-19 pandemic.Design/methodology/approachA self-administered questionnaire was distributed to 357 participants in Fiji, and structural equation modeling to analyze the collected data.FindingsResults indicate that expected personal outcomes is positively associated with customers' attitudes while expected community-related outcomes negatively impact customers' attitudes. Factors such as attitude, subjective norms, scarcity, time pressure and perceived competition were found to positively influence customers' panic buying intention. Furthermore, scarcity and time pressure were confirmed to positively influence perceived competitiveness while perceived social detection risk negatively influences customer's panic buying intention.Practical implicationsThe findings highlight the need for better measures to ensure that every customer has access to goods and services and is not deprived of such necessities in times of a crisis. These results will assist store managers and policymakers in introducing better management, social policies and resource utilization mechanisms to mitigate panic buying during the pandemic.Originality/valueThis study's findings contribute to the literature on customer's panic buying behavior during a global pandemic. Research in this area remain scarce, inconsistent and inconclusive. Novel insights are generated as this study is the first to combine the theory of planned behavior, privacy calculus theory and protection motivation theory. Applying these theories allows new relationships to be tested to better understand customer behavior during a global pandemic. With most studies on customer behavior during crises and disasters in developed countries, this study generates new insights by exploring customer behavior in a developing country.
Happiness at work: a multi-criteria decision-making approach
Authors: Dahiya Rinki , Raghuvanshi Juhi 
Published: June 2021

Purpose
Researchers have strived to identify the factors enhancing happiness at work (HAW), and the causal relations among the enablers of happiness remained underexplored. Therefore, this study aims to map and prioritize the causal relation structures of enablers of HAW.

Design/methodology/approach
Data were collected from key representatives of information technology (IT) firms located in India. A framework based on the cause and effect relationship among enablers of HAW is proposed, and to establish this causality, the decision-making trial and evaluation laboratory (DEMATEL) technique was applied.

Findings
The findings indicate five out of 12 enablers as causal, namely, transformational leadership, authentizotic work climate, person–organization work fit, organizational virtuousness and meaningfulness in work.

Originality/value
Human resource managers, organizational policymakers and scholars will gain greater understanding through this causal framework of enablers of HAW. Knowledge and facilitation of these enablers will aid in nurturing a happy workplace.
The coming-of-age of tourism: embracing new economic models
Authors: Sheldon Pauline J. 
Published: June 2021

PurposeThe purpose of this paper is to re-examine the economic models and assumptions that have given rise to current day tourism. It suggests alternate models based on new values to help tourism emerge from the current COVID crisis and “come-of-age.”Design/methodology/approachThe paper delineates the assumptions of neoliberal economics upon which much of tourism has been based. It then summarizes the work of progressive economists in developing new models that value capital other than financial. Six of these models are briefly described and applied to tourism.FindingsSome assumptions underlying the neoliberal economic model that need re-examining are the ideas that: self-interest drives ideal economic behavior; success comes from competition, not cooperation; encouraging consumption for its own sake; giving owners priority over other stakeholders; and more income translates into more happiness. Redesign of economic systems requires consideration of social capital, natural capital, intellectual capital, compassion capital, trust capital and spiritual capital to name a few. Examples of alternate systems using these capitals are the collaborative economy, the circular economy, the creative economy, the gift economy, the sacred economy and the regenerative economy.Originality/valueThe paper’s approach is to interlace modern economic thought with the future maturation of tourism and to suggest that tourism policymakers and leaders learn from these thinkers to create a new model for the future of tourism.
Design guidelines to mitigate distortion in material jetting specimens
Authors: Kardel Kamran , Khoshkhoo Ali , Carrano Andres L. 
Published: June 2021

Purpose
The purpose of this paper is to investigate the effects of layer thickness, aspect ratio, part thickness and build orientation on distortion to have a better understanding of its behavior in material jetting technology.

Design/methodology/approach
Specimens with two layer thicknesses (14 and 28 µm) were printed in two aspect ratios (2:1) and (10:1), four thickness values (1, 2, 3 and 4 mm) and three build orientations (45d, XY and YX) and scanned with a wide-area 3D surface scanner to quantify distortion. The material used to build the test specimens was a commercially available resin, VeroWhitePlus RGD835.

Findings
The results of this study showed that all printed specimens by material jetting 3D printers had some level of distortion. The 1-mm thickness specimens, for both layer thicknesses of 14 µm and 28 µm, showed a wide range of anomalies including reverse coil set (RCS), reverse cross bow (RCB), cross bow (CB), wavy edge (WE) and some moderate twisting (T). Similar occurrences were observed for the 2-mm thickness specimens as there were RCS, WE, RCB and T anomalies that show the difference between the thinner specimens (1- and 2-mm) with the thicker ones (3- and 4-mm). In both 3- and 4-mm thickness specimens, there was more consistency in terms of distortion with mainly RCS and RCB anomalies. In total, six different types of flatness anomalies were found to occur with the following incidences: reverse coil set (91 specimens, 63.19%), reverse cross bow (50 specimens, 34.72%), wavy edge (23 specimens, 15.97%), twist (19 specimens, 12.50%), coil set (11 specimens, 7.64%) and cross bow (7 specimens, 4.86%).

Originality/value
This study expands the research on how the preprocess parameters such as layer thickness and build orientation and the geometrical parameters such as part thickness and aspect ratio cause dimensional distortion. Distortion is a pervasive consequence of the curing process in photopolymerization and explores one of the most common defects that come across in polymeric-based additive manufacturing. In addition to the characterization of the type and magnitude of distortion, the contributions of this work also include establishing the foundation for design guidelines aiming at minimizing distortion in material jetting.
Does financial development matter for domestic investment? Empirical evidence from India
Authors: Sinha Niharika , Shastri Swati 
Published: June 2021

PurposeThis paper empirically examines the impact of financial development on domestic investment in India for the period 1989–2017.Design/methodology/approachThis study employs the autoregressive distributed lag (ARDL) bounds testing approach to co-integration to test the long-run relationship between financial development and domestic investment. To test the direction of causality, Toda–Yamamoto causality test and vector error correction model (VECM) Granger causality/Block Exogeneity Wald test have been employed. Investment has been measured by Gross Capital Formation. To capture various aspects of financial development in India, eight alternative indicators (both bank based and market based) have been used. With the help selected indicators, a composite index (FINDEX) of financial development has been constructed using principal component analysis (PCA).FindingsThe estimated result finds evidence in favour of positive, short-run and long-run impact of financial development on investment in the Indian economy. Both bank-based and market-based indicators are found to significantly affect the level of investment. The significant effect of efficiency-based financial development indicators (both bank based and market based) upon domestic investment implies that there is a need to implement policies that ensure the efficiency of financial intermediation.Originality/valueTo the best of authors' knowledge, not much research has been done to explore the relationship between financial development and domestic investment, especially in the case of Indian economy. This study also tries to find the impact of bank-based and market-based financial development indicators upon domestic investment to explore banks vs market issue.
Hilbert transform and spectral kurtosis based approach in identifying the health state of retrofitted old steel truss bridge
Authors: Sharma Anshul , Kumar Pardeep , Vinayak Hemant Kumar , Walia Suresh Kumar , Patel Raj Kumar 
Published: June 2021

Purpose
This study aims to include the diagnosis of an old concrete deck steel truss rural road bridge in the damaged and retrofitted state through vibration response signals.

Design/methodology/approach
The analysis of the vibration response signals is performed in time and time-frequency domains using statistical features-root mean square, impulse factor, crest factor, kurtosis, peak2peak and Stockwell transform. The proposed methodology uses the Hilbert transform in combination with spectral kurtosis and bandpass filtering technique for obtaining robust outcomes of modal frequencies.

Findings
The absence or low amplitude of considered mode shape frequencies is observed both before and after retrofitting of bridge indicates the deficient nodes. The kurtosis feature among all statistical approaches is able to reflect significant variation in the amplitude of different nodes of the bridge. The Stockwell transform showed better resolution of present modal frequencies but due to the yield of additional frequency peaks in the vicinity of the first three analytical modal frequencies no decisive conclusions are achieved. The methodology shows promising outcomes in eliminating noise and visualizing distinct modal frequencies of a steel truss bridge.

Social implications
The findings of the present study help in analyzing noisy vibration signals obtained from various structures (civil or mechanical) and determine vulnerable locations of the structure using mode shape frequencies.

Originality/value
The literature review gave an insight into few experimental investigations related to the combined application of Hilbert transform with spectral kurtosis and bandpass filtering technique in determining mode frequencies of a steel truss bridge.
Novel pathogenic variants in the RECQL4 gene causing Rothmund‐Thomson syndrome in three Chinese patients
Authors: Zhang Yingzi , Qin Wen , Wang Huijun , Lin Zhimiao , Tang Zhanli , Xu Zhe 
Published: June 2021

AbstractRothmund–Thomson syndrome (RTS) is a rare autosomal‐recessive disorder characterized by poikiloderma, short stature, sparse hair, skeletal abnormalities, and cancer predisposition. Mutations in ANAPC1 or RECQL4 have been identified to underlie RTS. Either Sanger sequencing or next‐generation sequencing (NGS) was performed for three Chinese RTS patients. Copy number variants were called by the eXome‐Hidden Markov Model using read‐depth data of NGS, and the putative heterozygous deletion was confirmed by PCR with multiple primers. The breakpoints were identified by Sanger sequencing. All patients presented with characteristic features of poikiloderma, short stature, and sparse hair, eyelashes, and eyebrows. In addition, patient 1 had intellectual disability and speech delay, and patient 2 developed osteosarcoma when she was 13 years old. Biallelic RECQL4 variants were identified in all three patients. Five of the six variants were novel, including c.119‐1G>A, c.2886‐1G>A, c.2290C>T (p.Gln764*), and c.3552dupG (p.Arg1185Glufs*42), and a gross deletion encompassing exons 6 to 10. Our study expands the genetic and clinical spectrums of RTS. Furthermore, we reported the first heterozygous gross deletion in RECQL4.
Leaf phenology and trunk growth of Avicennia alba (Blume) under a seasonally fluctuating saline environment in the tropical monsoon area of eastern Thailand
Authors: Kankong Piyapon , Poungparn Sasitorn , Komiyama Akira , Rodtassana Chadtip , Pravinvongvuthi Tamanai 
Published: June 2021

AbstractMangrove forests are said to be highly productive ecosystems but it is unclear how they maintain high productivity under the fluctuation of saline environment in the tropical monsoon region. A study of phenological aspects linked with the growth of mangrove trees may be a supportive evidence for this. Here, we studied the seasonal variation in leaf phenology and trunk growth of Avicennia alba trees in a tropical monsoon mangrove forest which has clear rainy and dry seasons at Trat Province, eastern Thailand. For the leaf phenology, the number of new and lost leaves was counted by using demographic techniques, and the monthly rates of leaf emergence and loss were calculated from 45 sample shoots from June 2019 to May 2020. In this period, trunk basal‐area increments were also recorded monthly by using dendrometer bands. The rate of leaf emergence showed a remarkable seasonal pattern that was high during the rainy season and low during the dry season. The monthly rate of leaf emergence and trunk growth showed a positive relationship, indicating that both the leaf and trunk growth of A. alba responded to the changing water salinity in the soil. However, the leaf loss rate fluctuated throughout the study period. It was considered that the cambial activity of trunk growth associated with new leaf formation stimulates tree growth under the low saline environment during the rainy season in the tropics. We discussed a growth strategy that will benefit mangrove trees growing in the intertidal areas under fluctuated saline environment.
‘What a Difference it was to be a Woman and not a Teenager’: Adolescent Girls’ Conceptions of Adulthood in 1960s and 1970s Britain
Authors: Tisdall Laura 
Published: June 2021

AbstractBritish working‐class adolescent girls wrote about their imagined futures in thousands of essays throughout the 1960s and 1970s. Producing narratives that were intended for the eyes of teachers and researchers, these writers’ attempts to reflect accepted narratives about growing up offer us a window into how wider societal ideas about adulthood were reinvented in post‐war Britain. For these teenage girls, markers of adulthood remained traditional: marriage and motherhood were framed as the only route to becoming an adult woman. However, the category of adulthood itself was now conceptualised as the culmination of a series of discontinuous psychological stages of development, meaning that girls who did not achieve these goals could now be pathologised as psychologically and even biologically immature. This was especially problematic for young lesbians, who recognised that their sexual orientation both prevented them from straightforwardly conforming to heteronormative ideas of marriage and motherhood and was also identified as a ‘phase’ that was linked solely to adolescence. Nevertheless, these new ideas of adulthood shaped the choices of all adolescent girls, as they strove to prove that they were mature enough to no longer be defined as innately irresponsible teenagers.