bluuebunny/crossref_metadata_2025_split huggingface dataset:
Implementasi IoT pada Mesin Gibrik Pengering Sampah Anorganik berbasis Graphical User Interface
Authors: Hendrawan Nofrian Deny , Arief Rizza Muhammad , Prihatiningsih Bekti 
Published: December 2024

Problems in inorganic waste management in Junrejo Village, RW 07, Batu City, are often related to the lack of efficiency of the drying process, which can affect the quality of recycling. This activity aims to develop an inorganic waste drying gibrik machine equipped with an Internet of Things (IoT) system and Graphical User Interface (GUI) to improve efficiency and ease of operation. The IoT system is implemented to enable remote monitoring and control of the machine via a mobile application, while the GUI is designed to provide an intuitive user interface. The methods used include hardware and software design, sensor integration to monitor temperature and humidity, and the development of Android-based applications as a communication medium between users and machines. This tool was implemented in Junrejo Village, RW 07, Batu City, by involving the local community as partners. The test results show that implementing this system can increase drying efficiency by up to 25% compared to conventional methods, so the Junrejo Village community can optimize its waste management process.ABSTRAKPermasalahan dalam pengelolaan sampah anorganik di Desa Junrejo, RW 07, Kota Batu, seringkali berkaitan dengan kurangnya efisiensi proses pengeringan, yang dapat mempengaruhi kualitas daur ulang. Kegiatan ini bertujuan untuk mengembangkan sebuah mesin gibrik pengering sampah anorganik yang dilengkapi dengan sistem Internet of Things (IoT) dan Graphical User Interface (GUI) guna meningkatkan efisiensi dan kemudahan pengoperasian. Sistem IoT diterapkan untuk memungkinkan pemantauan dan pengendalian mesin secara jarak jauh melalui aplikasi mobile, sedangkan GUI dirancang untuk memberikan antarmuka pengguna yang intuitif. Metode yang digunakan meliputi perancangan perangkat keras dan perangkat lunak, integrasi sensor untuk memantau suhu dan kelembaban, serta pengembangan aplikasi berbasis Android sebagai media komunikasi antara pengguna dan mesin. Implementasi alat ini dilakukan di Desa Junrejo, RW 07, Kota Batu, dengan melibatkan masyarakat setempat sebagai mitra. Hasil pengujian menunjukkan bahwa implementasi sistem ini dapat meningkatkan efisiensi pengeringan hingga 25% dibandingkan dengan metode konvensional, sehingga masyarakat Desa Junrejo dalam mengoptimalkan proses pengelolaan sampah mereka.
IDENTIFIKASI GULMA PADA LAHAN PERCONTOHAN PKK KELURAHAN MALIARO KOTA TERNATE
Authors: Sabtu Rasmita , Kisman Sulasmi 
Published: December 2024

Abstrak Gulma adalah jenis tumbuhan yang tumbuh di sekitar tanaman dan dapat membahayakan hasil tanaman secara tidak langsung serta meningkatkan risiko serangan penyakit dan hama. Untuk mendapatkan hasil terbaik dari pengelolaan tanaman di lahan percontohan, tanaman harus dapat tumbuh tanpa terganggu oleh tumbuhan gulma yang sering tumbuh di dekatnya. Tujuan dari penelitian ini adalah untuk menemukan semua jenis gulma yang tumbuh di lahan percontohan PKK di Kelurahan Maliaro Kota Ternate. Metode yang digunakan yaitu metode observasi langsung di lapangan. Hasil penelitian menunjukkan bahwa ada 46 spesies gulma di lahan percontohan PKK di Kelurahan Maliaro, yang terdiri dari 18 famili dan dibagi menjadi 3 kelompok. 32 jenis gulma berdaun lebar ditemukan (70%), 12 jenis gulma rerumputan atau rumput-rumputan (26%), dan 2 jenis gulma teki (4%). Secara umum, gulma berdaun lebar adalah gulma yang paling banyak tumbuh di lahan percontohan. Kata kunci: gulma, lahan ,rerumputan ,tanaman, teki
PENGEMBANGAN MODUL BAHAN AJAR TUMBUHAN SPERMATOPHYTA PADA MATA KULIAH ANATOMI FISIOLOGI TUMBUHAN DI TADRIS IPA UIMSYA BLOKAGUNG BANYUWANGI
Authors: Ferdiana Ferdiana , Idiawati Riris , Wildatus Anis 
Published: December 2024

Pendidikan merupakan upaya sistematis untuk menciptakan individu yang siap menghadapi tantangan masa depan melalui pengajaran, pelatihan, dan penelitian. Namun, kualitas pendidikan di Indonesia masih memerlukan perhatian, termasuk pengembangan bahan ajar yang efektif. Salah satu masalah utama dalam pembelajaran adalah kesulitan peserta didik memahami submateri kompleks, seperti struktur dan fungsi jaringan tumbuhan, yang bersifat mikroskopis dan memerlukan visualisasi yang jelas. Kendala ini diperburuk oleh metode pengajaran konvensional yang kurang memotivasi mahasiswa untuk belajar secara aktif. Penelitian ini bertujuan mengembangkan modul ajar anatomi dan fisiologi tumbuhan pada tumbuhan spermatophyta yang dilengkapi visualisasi menarik, ringkas, dan relevan dengan kurikulum. Modul ini diharapkan dapat meningkatkan pemahaman mahasiswa terhadap struktur morfologi dan anatomi tumbuhan spermatophyta serta mendukung tercapainya kompetensi yang dituntut dalam perkuliahan. Hasil observasi dan wawancara menunjukkan bahwa modul ajar berbasis visual dapat menjadi solusi efektif untuk mengatasi kesulitan belajar mahasiswa, terutama di lingkungan yang minim akses informasi seperti pondok pesantren. Dengan demikian, modul ini berpotensi meningkatkan motivasi belajar dan keterampilan proses mahasiswa dalam mempelajari biologi tumbuhan. Hasil penelitian ini didapatkan bahwa modul bahan ajar di validasi oleh 3 ahli menyatakan bahwa rata-rata 85 % dapat diartikan dapat diterima, serta uji skala kecil pada mahasiswa tadris ipa nilai rata-rata sudah menunjukkan 85, sehingga penerapan dalam skala kecil dapat diterima.
Chemical profiling and clustering of Piperaceae revealed by volatilomics analysis
Authors: Hariani Sulifah Aprilya , Asyiah Iis Nur , Prayitno Trio Ageng 
Published: December 2024

The Piperaceae family is one of the aromatic plants that have a distinctive odor and is known to have tremendous benefits in human life. Piperaceae is used as raw material for medicines, spices, antibacterial, antiviral, and insecticides. Research on the composition of volatile chemical compounds in Piperaceae members is still limited. This study aims to extract volatile chemical compounds in the Piperaceae family and classify Piperaceae members based on their volatile compounds. The type of research is laboratory research. The research samples were leaves of ten species of Piperaceae members, namely Piper cubeba, P. nigrum, P. betle, P. ornatum, P. retrofractum, P. sarmentosum, Peperomia pellucida, Peperomia scandens, Peperomia caperata, and Peperomia maculosa. The research instrument was an observation sheet of SPME-GCMS analysis results. Data in the form of metabo-analysis was obtained from laboratory analysis using SPME-GCMS by producing a comprehensive volatile compound profile of the Piperaceae family and revealing differences between species. The results of SPME-GCMS analysis on the Piperaceae family obtained 197 identified volatile chemical compounds. The largest group of chemical compounds in 10 species of the family consists of sesquiterpene (16.2%), monoterpene (11.7%), sesquiterpenoid (7.1%), alcohol (6.1%), aldehyde (4.6%), terpene (4.1%), terpenoid (4.1%), alkene (3%), fatty acid (2.5%), ketone (2.5%), phenol (2.5%), alkane (2%) and other groups less than 2%. Characteristics of typical compounds in the genus Peperomia amounted to 10, namely Alpha-pinene, (-)-; Camphene; 2-beta-pinene; l-Limonene; Nonanal; (-)-.beta.-Elemene; alpha.-Copaene; Germacrene D; cis-caryophyllene; Bicycloelemene. In the genus Piper, the variation in the character of volatile chemical compounds is very large, typical characteristics possessed by 6 Piper species are alpha-pinene, (-)-; alpha.-Copaene; alpha.-Humulene; (-)-beta.-Elemene; and trans-Caryophyllene. The study concluded that 197 volatile compounds from 10 Piperaceae species had been identified. The results of this study can be recommended that the Piperaceae family can be optimized for public health.
COLLABORATIVE GOVERNANCE IN ADDRESSING STUNTING IN THE BAJAU COMMUNITY IN BUTON REGENCY
Authors: Siradj Agung Muhammad , Sudarmono Sudarmono 
Published: December 2024

Abstract

This research aims to understand how collaborative governance between the Buton Regency government and other stakeholders related to stunting issues can collaborate and contribute to reducing stunting rates, particularly in the Bajau ethnic community living in the Buton region. Due to their long-standing isolation above the sea, the Bajo/Bajau community has a lower level of welfare compared to other ethnic communities in Buton. Through a descriptive qualitative approach, the researcher found that although collaboration has been effective at the government level, there are still several obstacles, such as suboptimal private sector involvement and low health awareness among the Bajau community. This research can contribute to an approach to governance, especially at the regional level, that prioritizes aspects of collaboration and does not leave the socio-cultural aspects in the community.
Keywords: stunting, collaborative approach, Bajau community; local government.
Implementation of Discovery Flipped Learning as an Alternative Approach to Enhance Critical Thinking Skills
Authors: Rosadi Dadi , Mustaji Mustaji , Mariono Andi , Khotimah Khusnul 
Published: December 2024

This study aims to analyze the effect of Discovery Flipped Learning on the critical thinking skills of grade VII students on the material of Quantity and Measurement at Indonesian School Kuala Lumpur and to compare the effectiveness between Discovery Learning and Discovery Flipped Learning in improving students' critical thinking skills. This is a quasi-experimental study with a non-equivalent control group design. The study subjects were all grade VII students of Junior High School at the Indonesian School in Kuala Lumpur, totaling 23 students for each experimental and control class. Sampling was carried out using a purposive sampling technique, where class VII A was the experimental class and class VII B was the control class. We tested the critical thinking skills of the control class and the experimental class using a test instrument in the form of descriptive questions. The results of the analysis showed that H0 was rejected and H1 was accepted, which showed a significant effect of Discovery Flipped Learning on students' critical thinking skills, as well as a substantial difference compared to Discovery Learning. Discovery Flipped Learning is recommended as an effective alternative to be implemented at all grade levels at Indonesian School Kuala Lumpur.
Discursos contemporáneos sobre reforma educativa en la Argentina y Sudáfrica: un estudio comparado
Authors: Wolhuter Charl , Gorostiaga Jorge Manuel , Pastore Pablo German 
Published: December 2024

Este artículo compara los procesos de articulación de los discursos sobre reforma educativa en dos naciones ubicadas en el Sur Global, la Argentina y Sudáfrica, en las últimas tres décadas, desde la perspectiva de la Educación Comparada e Internacional. Siguiendo trabajos antecedentes, se toman como referencia las principales narrativas que articulan los discursos sobre reforma educativa en este campo académico y en eldiscurso público, aunque el artículo pretende mostrar que los procesos ocurridos en cada caso nacional presentan selecciones y reformulaciones de estas grandes narrativas según sus propias dinámicas sociohistóricas. Por esta razón, incluimos un breve racconto social e histórico de ambos países —con énfasis en sus realidades educativas— lo que sirve de fondo para una exploración y discusión de los discursos sobre reforma educativa. El procedimiento metodológico seguido en esta indagación consistió, primero, en una revisión bibliográfica, dando cuenta de textos académicos y documentos de política claves en el período seleccionado en ambos países. En segundo lugar, la comparación entre la Argentina y Sudáfrica fue realizada siguiendo el enfoque desarrollado por Schriewer (2019), esto es, buscando convergencias y divergencias entre los casos bajo el supuesto de una causalidad compleja y del reduccionismo de las “grandes teorías” universalizantes.
Красный волосяной лишай Девержи в дерматологической практике: анализ клинического случая
Authors: Мун А.В. , Кобилжонова Д.Ш. , Низамова Д.Ф. 
Published: December 2024

Красный волосяной лишай Девержи (Pityriasis Rubra Pilaris (PRP)) – редкое хроническое кожное заболевание, которое характеризуется воспалением, гиперкератозом и фолликулярными папулами. Оно может проявляться у пациентов разного возраста и в различных клинических формах, что затрудняет диагностику и лечение. В данном исследовании представлен случай PRP, наблюдающийся у отца и сына, что указывает на возможную генетическую предрасположенность к этому заболеванию. У пациентов выявлены характерные симптомы, такие как эритематозные высыпания, гиперкератоз ладоней и подошв, а также зуд. Лечение представляло собой сочетание местной и системной терапии, включая ретиноиды и противовоспалительные средства, что позволило добиться значительных улучшений в состоянии кожи и качестве жизни пациентов. Дальнейшие исследования необходимы для глубокого изучения механизмов заболевания и разработки более эффективных методов диагностики и лечения этого редкого дерматоза.
Pityriasis rubra pilaris (PRP) is a rare chronic skin condition characterized by inflammation, hyperkeratosis, and follicular papules. It can manifest in patients of different ages and in various clinical forms, making diagnosis and treatment challenging. This study presents a case of PRP in a father and son, suggesting a potential genetic predisposition to the condition. The patients exhibited characteristic symptoms, including erythematous eruptions, palmoplantar hyperkeratosis, and pruritus. Treatment involved a combination of topical and systemic therapies, including retinoids and anti-inflammatory agents, which led to significant improvements in skin condition and quality of life. Further research is needed for a deeper understanding of the disease mechanisms and to develop more effective diagnostic and treatment strategies for this rare dermatosis.
Reseña. <i>En las entrañas del mar/ Nas entranhas do mar</i>. Ananaz Kanguimbu., Chile, Editorial Puntángeles, 2022. 46 páginas.
Authors: Martínez Graciela Maricel 
Published: December 2024

Graciela Maricel Martínez of Universidad Nacional de Tres de Febrero, Argentina, reviews the book En las entrañas del mar/ Nas entranhas do mar, by Angolan author Kanguimbu Ananaz (pseudonym of María Manuela Cristina Ananaz) published by Editorial Puntángeles, Valparaíso, Chile, in 2022. This bilingual edition allows comparison with the Spanish translation and contains an overview of Angolan literature by Juliana Santos Menezes and Daiana Nascimento. In addition, the preface is authored by Geferson Santana and the postface was written by Édimo de Almeida Pereira.
Factores asociados al incremento del grosor de la íntima media de la arteria carótida en personas sin enfermedad cardiovascular sintomática
Authors: Montalvo Raúl , Diaz-Lazo Anibal , Beraun-Barrantes Jose 
Published: December 2024

Se considera que el incremento del grosor de la íntima y media de la arteria carótida común (GIMA) puede ser un indicador temprano de enfermedad cardiovascular, incluso en pacientes asintomáticos, lo que puede constituirlo en una herramienta de identificación de potenciales puntos de intervención temprana. Este estudio tuvo como objetivo identificar los factores asociados al incremento del GIMA en pacientes asintomáticos atendidos en el Hospital Regional Docente Clínico Quirúrgico Daniel Alcides Carrión de Huancayo, desde julio de 2022 a junio del 2023. Se realizó una ecografía Doppler carotidea a 150 voluntarios sin enfermedad cardiovascular sintomática, considerándose valores mayores a 1 mm como un GIMA incrementado. El análisis multivariado reportó la hipertensión arterial [OR=4,89; IC95%: 1,64-14,57; p=0,004] y la edad ≥ 55 años [OR=4,26; IC95%: 1,28-14,16; p=0,018] como factores asociados a GIMA incrementado. Si bien los resultados ofrecidos son iniciales, se recomienda que futuros estudios profundicen en el análisis del papel de la edad y la HTA en la enfermedad ateroesclerótica, especialmente en condiciones particulares como grandes alturas.
Factores asociados a la deserción del curso virtual «Evaluación, Calificación y Certificación de la Persona con Discapacidad» en Perú
Authors: Perales Salazar Judith , Santillana Vásquez Pamela Janeth , Botonero Sánchez Vanessa Inés 
Published: December 2024

Objective: To determine the factors associated with desertion in a virtual course on disability developed in Peru. Materials and methods: A descriptive, cross-sectional and analytical study was carried out on physicians between 28 and 60 years of age working in different regions of Peru who participated in a virtual course organized in a National Rehabilitation Institute. Sociodemographic variables, factors that functioned as challenges and obstacles, and factors that functioned as support and satisfaction for attrition were evaluated. Results: 229 physicians participated, of whom 32 were dropouts and 197 were non-dropouts (115 men and 114 women), with an average age of 35 years. A statistically significant difference was found between the dropout and non-dropout groups in relation to age, health subsector, and marital status. Factors associated with attrition in the virtual course were age for the 36-43 group (probabilistic risk assessment [PRa]: 1.15; 95% CI: 1.04-11.60) and 44-51 (PRa: 1.19; 95% CI: 1.01-1.40), ESSALUD subsector (PRa: 1.34; 95% CI: 1.09-1.64) and working in the Armed Forces Health Services (PRa: 1.47; 95% CI: 1.10-1.93), and marital status “other” (PRa: 1.31; 95% CI: 1.08-1.57). Conclusions: There is a high frequency of attrition from the virtual course in the age groups 36 to 51, EsSalud subsector and marital status “other” amongst participants. When considering associated factors, there is a high frequency of attrition from the virtual course due to work overload and connectivity problems.
ANALISIS KANDUNGAN KARAGENAN RUMPUT LAUT EUCHEUMA COTONII YANG DIBUDIDAYAKAN PADA LOKASI BERBEDA DI SELAT WOBAWAF YAPEN
Authors: Maipon Yubelina , Mulyani Sri , Indrawati Erni 
Published: December 2024

Penelitian ini bertujuan untuk mengetahui perbedaan parameter lingkungan pertumbuhan dan kandungan karagenan Eucheuma cotonii yang dibudidayakan dengan metode long line pada lokasi berbeda di Selat Wobawaf Kabupaten Yapen. Penelitian ini menggunakan pendekatan kuantitatif dan kualitatif. Parameter lingkungan dilakukan secara langsung (in-situ), sedangkan analisis kandungan karagenan di lakukan di Laboratorium Nutrisi Politeknik Negeri Pangkep. Data yang diperoleh dianalisis dan ditampilkan dalam bentuk gambar grafik dan tabel untuk mendapatkan keeratan hubungan antara parameter lingkungan dengan pertumbuhan dan kandungan karagenan rumput laut Eucheuma cotonii. yang dibudidayakan dengan metode long line. Hasil penelitian selama 6 minggu pada 3 lokasi berbeda di dalam perairan Selat Wobawaf Distrik Angkaisera Kabupaten Kepulauan Yapen didapatkan bahwa Selat Wobawaf mempunyai parameter Suhu 29,30; salinitas 31,21; pH 8,13; kedalaman 5,45 m kecepatan arus 0,36 meter/detik, konsentrasi Nitrat 0,01 Mg/Ldan posfat 0,02 mg/L. Rerata pertumbuhan rumput laut Echeuma cotonii yang dibudidayakan di Selat Wobawaf adalah 1040,84 gram dari berat awal rerata 100 gram dengan kandungan karagenanan pada akhir penelitian rerata sebesar 31,31 %.
This research aims to determine differences in growth environmental parameters and carrageenan content of Eucheuma cotonii cultivated using the long line method at different locations in the Wobawaf Strait, Yapen Regency. This research uses quantitative and qualitative approaches. Environmental parameters were carried out directly (in-situ), while the analysis of carrageenan content was carried out at the Pangkep State Polytechnic Nutrition Laboratory. The data obtained were analyzed and displayed in the form of graphs and tables to obtain a close relationship between environmental parameters and the growth and carrageenan content of the seaweed Eucheuma cotonii, which is cultivated using the long line method. The results of 6 weeks of research at 3 different locations in the waters of the Wobawaf Strait, Angkaisera District, Yapen Islands Regency, found that the Wobawaf Strait has a temperature parameter of 29.30; salinity 31.21; pH 8.13; depth 5.45 m current speed 0.36 meters/second, nitrate concentration 0.01 Mg/L and phosphate 0.02 mg/L. The average growth of Echeuma cotonii seaweed cultivated in the Wobawaf Strait was 1040.84 grams from an average initial weight of 100 grams with an average carrageenan content at the end of the study of 31.31%.
The (M) other’s Voice: Representations of Motherhood, Childhood, and Human Capital Sustainability in Kamala Markandaya’s Nectar In A Sieve
Authors: Haydar Jabr Koban  , Islam F. Abdulsahib  
Published: December 2024

لطالما كانت علاقة الأم بابنتها موضوعاً مثيراً لاهتمام الكاتبات على مر العصور، حيث تُستخدم كعدسة لاستكشاف الروابط المعقدة التي تجمع بين الحميمية والصراع والهوية. وتُعد رواية (رحيق في غربال) للكاتبة كمالا ماركاندايا، التي نُشرت عام 1954، عملاً بارزاً في الأدب الهندي المعاصر. تستعرض الرواية بعمق مفهوم الأمومة والطفولة في ظل التحديات الاجتماعية والاقتصادية التي واجهتها الهند الريفية في فترة الاستعمار. تعتمد هذه الدراسة على النظرية الأدبية النسوية لتحليل الطريقة التي تصوّر بها ماركاندايا أدوار النساء والأطفال ووكالتهم وصمودهم في سياقٍ أبوي وقمع اقتصادي. تكشف الرواية من خلال تصويرها للأمهات عن التحديات المتعددة التي تواجه الأمومة، والتي تجمع بين رعاية الأطفال وضمان البقاء على قيد الحياة في عالم يتغير بسرعة. ومن خلال مزج السرد الشخصي مع الواقع الاجتماعي والسياسي الأوسع، تُثري ماركاندايا النقاش حول هوية الأم، مُظهرة كيف تتنقل الأمهات بين أوجه الظلم النظامي سعياً للحفاظ على رفاهية أسرهن. في صلب هذا التحليل، يتجلى مفهوم ماريان هيرش حول "الصوت المزدوج"، الذي يدعو إلى اتباع منهجية سردية مزدوجة في كتابة المرأة. تتيح هذه المنهجية لماركاندايا الجمع بين الأبعاد الشخصية والجماعية لتجارب النساء، مما يخلق رابطاً بين الصراعات الفردية والنقد المجتمعي. علاوة على ذلك، تسلط الرواية الضوء على الترابط بين الطفولة واستدامة رأس المال البشري، حيث تُظهر كيف يتشكل مستقبل الأطفال نتيجة تضحيات أمهاتهم وصمودهن. من خلال وضع أصوات الأمهات في هذا الإطار الاجتماعي والاقتصادي، تنتقد الرواية البُنى الاستعمارية وتدعو إلى الاعتراف بأدوار النساء كعناصر فاعلة في الحفاظ على الثقافة والاقتصاد. تُبرز هذه الدراسة أهمية التنمية المستدامة، حيث تقدم رؤية دقيقة حول الأمومة والبقاء والمقاومة النظامية في الأدب ما بعد الاستعمار.
تعليم القرآن الكريم للناشئة: أهميته ومنهجيته
Authors: المطرفي صالحة حويض 
Published: December 2024

يهدف البحث إلى توضيح أهمية تعليم القرآن الكريم وخاصّة للناشئة وبيان فوائده، وعرض منهج تعليم القرآن الكريم للناشئة، وبيان خطورة إهمال تعليمهم مع إيجاد الحلول لتدارك ذلك، وتكمن إشكالية هذا البحث في تبني بعض الأفراد والجهات للتعليم العشوائي وغير المنظم، فجاءت الدراسة لبيان وسائل وطرق تعليم القرآن الكريم لهم، بعنوان:" تعليم القرآن الكريم للناشئة أهميته ومنهجيته"، وتبرز أهمية البحث في ضرورة تعليم القرآن الكريم منذ الصغر وفق منهجية سليمة، واتبعت الدراسة المنهج الاستقرائي الوصفي التحليلي ، وخلصت الدّراسة إلى نتائج من أهمها؛ أن تعليم الناشئة للقرآن الكريم أمر يُعدّ من العبادات الضرورية، وأن منهجية تعليم القرآن للناشئة تقوم على التدرج، والتكرار والمذاكرة والمدارسة، و تفريـــغ الذهــن، وأن التساهل في تعليم الناشئة للقرآن الكريم، من خلال الإهمال أو التعليم غير المنهجي، أمر يؤدي إلى إفساد المجتمع، وأن مسؤولية تعليم الناشئة شاملة تقع على الأسرة والمدرسة والمجتمع.
STRATEGI CONTENT MARKETING TERHADAP MINAT BELI KRIPIK KACA MR SNACK PADAAPLIKASI TIKTOK SHOP
Authors: Mutaqien Nazzar , Roisah Riris 
Published: December 2024

This research aims to answer how Content marketing affects buying interest in customers to determine their buyinginterest. A quantitative method was used in this study, by collecting data through a survey using Google Form which was given to 100 respondents who used TikTok Shop including students, civil servants, employees, etc. in West Java. Respondents were selected using a non-random snowball sample. The results of the study show that content marketing is influential significant positive on Buying Interest in Customers who use TikTok Shop This result shows that the better the Content marketing, the higher the interest in buying Mr. Glass Chips, snacks.