bluuebunny/crossref_metadata_2025_split huggingface dataset:
Influence of reputation on shareholder value
Authors: Runge Christopher 
Published: December 2021

Research background:This paper focuses on the topic of reputation management. Reputation is a social construct. It is based on a person’s opinion of another person, thing, or organization. It is also highly dependent on group interactions and the socio-cultural environment. A good reputation is equated with a high standing and the attributes credibility, honesty, reliability, responsibility, and trust play a major role here. This also applies to companies. The literature offers numerous studies in which the influence of reputation on brand value or company value is examined. Their common tenor is that they lead to the conclusion that essentially a relationship exists between reputation, brand value, and shareholder value.Purpose of the article:The aim of this paper is to empirically test how reputation can influence shareholder value. As a proxy variable, reputation is represented by the change in the brand value of companies.MethodsIn this study, data from the EIKON database of Thomson Reuters and data for brand values from Interbrand were used. For a total of 147 companies, the share prices, sales revenues, EBITDA, and the market-to-book ratio were recorded on the basis of the ISIN. In addition, brand values were summarized for these companies according to Interbrand. It should be noted that the figures varied from year to year, as data was also missing or newly added during the years. Thus, depending on the study, a smaller number than 147 companies were analyzed. Data from 2010 to 2020 were collected and analyzed. In the univariate regression analysis performed, we first tested whether the change in reputation could explain the change in company performance. Subsequently, further regression analyses were conducted to test whether the reputation can explain profit margin and market-to-book ratio.Findings & Value added:The results show the influence of reputation on selected variables.
Risk Return Performance of Bitcoin and Alternative Investment Assets in Mixed Asset Portfolios in the Years 2018 to 2020
Authors: Elferich David 
Published: December 2021

Research background: Since the financial crisis in 2008, numerous other cryptocurrencies have established themselves in the financial industry alongside Bitcoin. Although the validity of the user cases is still lacking, Bitcoin is already being used extensively in the institutional finance sector, among others. Here, the comparison of Bitcoin to other asset classes in mixed portfolio structures must be taken into account. According to the latter, far-reaching areas of investigation emerge by adding Bitcoin in the evaluation of risk-return ratios of mixed portfolio weightings.
Purpose of the article: The objective of this paper is to examine, within the framework of Harry Markowitz’s efficiency theory, the impact of including Bitcoin as an investment asset for the risk-return ratios of mixed portfolio structures.
Methods: The statistical analysis is based, among other things, on paired sample tests, where the return and volatility values are tested for significant differences in the selected test values.
Findings & Value added: The statistical investigations show that the introduction of Bitcoin leads to advantageous return structures, but at the same time to significantly increased volatility values of the examined portfolio constellations. Setting a regional focus of the investment assets in the investigations led to a simplified evaluation basis and at the same time offers the scientific space for further investigations.
Rolling Momentum Strategy: An Empirical Analysis
Authors: Langenstein Tim , Užík Martin , Holtfort Thomas , Warias Roman 
Published: December 2021

Research background: The focus of the momentum strategy, as a procyclical investment strategy, lies in the hypothesis that the winning shares of the past will most likely develop in the same direction in the near future. The same is assumed for the performance of the loser shares. The technical trading rules of relative strength according to Levy provide the basis for this approach (Levy, 1967). The momentum strategy can thus offer investors an opportunity to outperform the market. The creation of portfolios under the momentum strategy follows simple rules: On the basis of past prices, equities are selected within a formation period according to return criteria. The stocks with the highest and lowest returns on equities in the formation period are combined into winning and losing portfolios, each with the same number. The final step is the acquisition of the winning portfolio, which is held over the specified investment period, with the loser portfolio being sold short at the same time. The empirical analysis presented in this paper focuses on the success of the momentum strategy for the STOXX Europe 600 market over a formation and investment period of six months.
Purpose of the article: The objective of this paper is to empirically test the above statements and assumptions. Portfolios are built up on a rolling basis over a period of six months and then observed with respect to their performance over a period from 1995 to 2000. The achieved returns are compared with a buy-and-hold strategy and empirically tested for return differences. Especially the years 2001, 2008, and 2020 as the crisis years of the dot-com bubble, the financial crisis, and the COVID-19 pandemic are focused on and discussed.
Methods: The data of the period are examined for performance development in a database in the form of winner and loser portfolios. The returns are calculated as AR to a reference portfolio DAX. The returns are statistically tested for significant differences to a zero return using a t test.
Findings & Value added: The results show the performance of the momentum strategy in the period from 1995 to 2000 for the stocks of the STOXX Europe 600. The strong fluctuations in the crisis years are notable.
With few exceptions, the reference returns could only provide statistically non-significant results.
Propensity to use global solutions of creative and aggressive accounting - in the light of accountants’ opinions
Authors: Szewieczek Aleksandra , Ostrowska Patrycja 
Published: December 2021

Research background: The processes of globalization contributed to the unification of accounting principles through their standardization and harmonization. However, there is rapid and frequent permeation of innovative and complex transactions and as a result, the area and scale of implementation of creative and aggressive accounting practices are increasing. There is also a new issue of forensic audit, whose task is to prevent economic crime by mainly detecting financial crime and fraud. A research field that requires deepening is the analysis of the perception, understanding, and propensity of accountants to adopt creative and aggressive accounting solutions and their attitude toward forensic audit.
Purpose of the article: The main purpose is to analyze the degree of knowledge and adoption of internationally known creative and aggressive accounting solutions and to investigate the propensity of people involved in accounting to commit fraud.
Methods: The article employed survey methods and techniques (within an accounting students’ group and among accounting professionals) as well as literature analysis, synthesis, and inference.
Findings & Value added: The results indicate that the degree of knowledge of creative accounting is the highest among the issues considered. The most important factors influencing the propensity to commit fraud are pressures caused by third parties (in particular superiors), financial benefits, and the fear of losing a job. Knowledge of the issues of forensic audit is low. It is necessary to conduct promotional activities to increase awareness of the issues studied and to shape appropriate ethical attitudes among accounting professionals.
Family Businesses in Global Economy and Evaluating their Financial Health Using Bankruptcy Models
Authors: Truchlikova Maria 
Published: December 2021

Research background: Predicting and assessing financial health should be one of the most important activities for each business especially in context of turbulent business environment and global economy. The financial sustainability of family businesses has a direct and significant influence on the development and growth of the economy because they still represent the backbone of the economy and play an important role in national economies worldwide accounting.
Purpose of the article: We used in this article the financial distress and bankruptcy prediction models for assessing financial status of family businesses in agricultural sector. The aim of the paper is to compare models developed by using three different methods to identify a model with the highest predictive accuracy of financial distress and assess financial health.
Methods: The data was obtained from Finstat database. For assessing the financial health of selected family businesses bankruptcy models were used: Chrastinova’s CH-Index, Gurcik’s G-Index (defined for Slovak agricultural enterprises) and Altman Z-score.
Findings & Value added: This article summarizes existing models and compares results of assessing financial health of family businesses using three different models.
Assessing inflation in CR using artificial intelligence
Authors: Vochozka Marek , Krulicky Tomas , Novotna Lenka 
Published: December 2021

Research background: Unemployment and inflation are among the basic macroeconomic indicators of the national economy. Both these phenomena are inextricably linked to market economy and have undisputable social and economic impacts on the population of the countries where these processes take place. The relationship between the inflation and unemployment can be expressed by means of Philips curve.
Purpose: The objective of the research is to compile Philips’s curve for the years 2000-2021 and compare the resulting curve with the initial short-run Philips curve.
Methods: The validity of the mutual relationship between unemployment and inflation is examined using the method of neural networks. The data on inflation and unemployment rate are available from the period of 31 January 2020 and 28 February 2021. The data on inflation were obtained from the database of the Czech Statistical Office; the data on unemployment, from the official websites of the Czech National Bank.
Findings & Value added: During the period under review, unemployment rate and inflation fluctuated constantly. Currently, both variables have stabilized at around 3%. Compared the long-term trend, in the years 2008-2009, the inflation rate was higher than unemployment rate. The analysis performed shows that the actual Philips curve for the Czech Republic in the period under review does not copy the initial short-run Philips curve, which indicates that the prediction of inflation rate development cannot be based on the development of unemployment rate, and the development of inflation rate cannot be a basis for exact prediction of unemployment rate development.
Eco-innovation as a tool to support sustainable development and increase the competitiveness of enterprises
Authors: Kral Pavol , Janoskova Katarina 
Published: December 2021

Research background: For several years, the world´s leading producers have been looking for new possibilities for an environmentally sustainable production model that will make it possible to generate ecological products. Eco-innovation is a tool for increasing the competitiveness of producers, reducing their costs and providing new solutions for customers whose environmental awareness is constantly growing.
Purpose of the article: The purpose of the paper is to point out the key characteristics eco-innovations measurement and to define basic attributes that allow answering strategic questions for the future application of eco-innovations in business practice, identify new possibilities of applying eco-innovations and finding suitable support formats. These attributes will be defined on the basis of knowledge of the theoretical background of the issue of eco-innovation, analysis of strategic documents at the EU level and evaluation of successful projects.
Methods: An analysis of the available scientific literature including electronic sources with a subsequent synthesis of the acquired knowledge, will be applied for the factual theoretical definition of solved problem. Descriptive statistics indicators will assess the current situation and development of the eco-innovation segment at EU member state level.
Findings & Value added: The results will enable business practice to understand the essence of eco-innovation, get to know this environment and the current trend, as well as to create a suitable platform for planning successful eco-innovation projects.
Priority of stimulating creative work in innovation management in the stage of globalization
Authors: Luchyk Svitlana , Semykina Maryna , Zapirchenko Liudmyla , Luchyk Vasil , Semykina Anna 
Published: December 2021

Research background: It is substantiated that outdated motivational management in practice hampers the tasks of accelerated innovative development of domestic enterprises. This leads to the destruction of motives for the development of innovations, the spread of poverty among workers, in particular among developers of new ideas and innovations.
Purpose of the article: The article is devoted to the problems of modeling the process of motivational regulation of innovative activity of employees at the enterprise.
Methods: Our conceptual provisions based on analysis and generalization of data of statistics of economic activity of innovatively active enterprises of Ukraine. Practical experience of personnel management based on motivational management, results of sociological surveys of personnel and involvement of experts’ conclusions the level of economic activity of staff and creativity in work.
Findings & Value added: The proposed model of motivational regulation of innovation activity of employees is based on the mandatory identification and consideration of priority factors that enhance the incentive effect of remuneration for the creative component of work, increase innovation activity of staff and enterprises in general, increase its profitability, and competitiveness. The peculiarity of the presented model is its flexibility in the choice of motivational regulators depending on the goals of the enterprise, the presence of a block of choice of motivational priorities in regulating innovation, the possibility of adjusting its effectiveness taking into account the efficiency of innovation in the enterprise and the internal and external environment.
Coaching as a global approach to the development of skills in various fields including HORECA and academics
Authors: Seemann Peter , Stofkova Zuzana 
Published: December 2021

Research background: The paper deals with coaching as one of the methods of developing a manager's personality in many fields including the Horeca sector and academics. Academic field also faces challenges like decreasing number of applicants, little application of graduates in the studied fields and quality of education process too.
Purpose of the article: The aim of the research was to analyze the awareness and interest in the coaching approach in the HoReCa sector. The purpose was to find out whether managers perceive the existence of coaching as one of the possible approaches to the development of a person's personality. Furthermore we wanted to show the possibilities to embody coaching approach also to academic field.
Methods: Within the research for quantitative survey methods, a questionnaire is most often used, in which it is important to obtain the necessary number of answers from respondents. Other methods belonging to this group are experiment or observation. An interview was used in the article as well as analysis of current coaching activities in academia.
Findings & Value added: From the achieved results of the questionnaire survey, it is possible to confirm several facts. It was found that the interest in coaching approach among managers in the HoReCa sector is present because more than half of the respondents answered in the affirmative, i.e. that they are interested in coaching. Respondents clearly think that coaching is a suitable method of developing a manager's personality. Some coaching activities e.g., workshops also took place in the academic field.
Transposition of transnational requirements relating to the protection of personal data and the security of information communicated in a global space while taking into account the groundswell concept
Authors: Madleňák Adam , Švec Marek 
Published: December 2021

Research background: The adoption of the GDPR Regulation prompted the introduction of a unified regulation on the protection of personal data and highlighted the need to implement security measures relating to information disseminated across businesses operating in several mainly European countries. In practice, the adopted internal standards at the group level are expected to be introduced to the internal environment of individual local subsidiaries. The need to take into account specificities of national legal systems, as well as a specific environment capable of creating a secondary response - a groundswell has also became important. The legal framework of privacy protection in relation to the confidentiality of information disclosed by employers thus represents a fundamental challenge for the interaction between global requirements and local legislation, taking into account the specific assumptions of the business entity concerned.
Purpose of the article: The aim of the paper is to describe the range of problems and solutions regarding the process of introducing internal processes of business entities in terms of data security. Moreover, the paper also pays attention to personal data protection legislation.
Methods: In an effort to achieve the set goal, the authors used analytical, inductive, deductive and comparative research methods in order to identify areas of problems in relation to intrusion into the privacy of individuals in the online environment and internal communication channels. By synthesising knowledge published in domestic and foreign literature it was possible to draw up the key terminology.
Findings & Value added: The experience of the authors in setting up the internal environment of business entities with regard to the issues in question (personal data protection and security of information disclosed in connection with the decision-making power of national regulators) contributes to the knowledge in the given field.
Optimization potential of the Digital Transformation program in EU top transportation company
Authors: Popovs Aleksandrs , Drinke Zane 
Published: December 2021

Research background: We are living in complex and uncertain times and nowadays no one is doubting the DT expediency in order to support business transformation process or to boost agility for the new reality adoption and coping with the Crisis
Purpose of the article: The aim of this study was to explore and assess Digital Transformation journey by one of Europe's largest transport companies – Girteka Logistics, in change environment and under uncertainty. The study collects data from the company’s Digital Transformation program, enabled by SAP solutions, insides from the Digital Transformation program internal and external teams.
Methods: Within the study empirical research with descriptive research method was carried out using qualitative and quantitative observation methods. As the study is only about one company, the statistical population represents most of the Digital Transformation program team members. The data collection happened by the online questionary and afterward through the interviews with the key respondents to validate and extend gathered data.
Second part of the data gathered is from Girteka’s Digital Transformation program documentation. The data collection happened by the documentation analysis and information consolidation.
Findings & Value added: As the result of the study the antifragile generic hand-on Digital Transformation program roadmap was created and number of aspects were highlighted to be considered for the potential future research, like internal transformation team competency level requirements, expert labor marker and transformation partners situation as enabler for the companies’ digital transformation, process for the digital transformation program and overall business KPI definition to be used as transformation execution success indicator.
Factors Affecting COVID 19 - related CSR Activities of Slovak Companies
Authors: Kozakova Jana 
Published: December 2021

Research background: The socio-economic consequences of Covid-19 pandemic are visible through changes in the business sector. Companies took various steps to their elimination primarily by protection of employees which went beyond the ordinary legal norms. Therefore, these activities can be described as socially responsible. In Slovakia, CSR is the domain of multinational companies which transfer modern managerial tools to their foreign branches as it is in case of pandemic-related activities.
Purpose of the article: Study examined 191 Slovak subsidiaries of foreign multinationals with the purpose to describe factors (legal form, residence in Slovakia, year of establishment, share of foreign ownership, woman in the board) which affecting their COVID-19 related CSR activities (cleanliness, protective equipment, social distancing, prevention, local community, extra benefits).
Methods: Procedure based on the Shapiro Wilk test of normality which verify a normal distribution of sample. Next the Durbin–Watson test confirmed no autocorrelation between set variables. After the Kruskal-Wallis nonparametric test was applied with the assumption of statistically significant differences between variables and subsequent Bonferroni post hoc test found relationship between them.
Findings & Value added: Study shows the level of emphasis companies place on CSR activities related to COVID-19. Analysis enlightens the differences in this emphasis in case of providing protective equipment between companies of various capital structure. Also, there were differences in prevention between companies of various legal form and predominant gender in the board. Lastly the difference was found in providing extra benefits in companies of differ year of establishment.