bluuebunny/crossref_metadata_2025_split huggingface dataset:
Traditional Chinese medicine as a tourism recovery drawcard to boost China's inbound tourism after COVID-19
Authors: Wen Jun , Wang Carol Chunfeng , Goh Edmund , Su Zhaohui , Ying Tianyu 
Published: June 2021

PurposeThis paper explores the role of traditional Chinese medicine (TCM) as a tourism recovery drawcard to boost China's inbound tourism after COVID-19.Design/methodology/approachThis paper employed a mixed method involving a cross-disciplinary literature review along with reflections from experts in TCM and health communication to inform tourism management. Specifically, this paper examines TCM and its potential benefits as a medical tourism drawcard to combat COVID-19. The selected literature focusses on the image and merits of TCM to frame how this medical philosophy can be used to position China as a tourist destination. Reflections on the use of TCM as a tourism marketing tool can guide promotional strategies from the Chinese government and destination managers during and after COVID-19.FindingsThe Chinese government, the tourism industry (e.g. destination managers), the media and tourists must focus on three aspects of the role of TCM: to provide medical benefits to travellers amid COVID-19 and beyond, elevate China as a destination for global medical tourists and be leveraged as a tool for economic recovery.Practical implicationsThe paper builds a tourism recovery framework for stakeholders to adopt tailored TCM communication strategies to boost its inbound tourism programme.Originality/valueThis paper is the first academic paper to review TCM comprehensively and critically in relation to China tourism and post-COVID-19 recovery measures.
Voluntary appointment of independent directors: evidence from Taiwan
Authors: Kao Mao-Feng , Hodgkinson Lynn , Jaafar Aziz 
Published: June 2021

PurposeUsing a data set of Taiwanese listed firms from 2002 to 2015, this paper aims to examine the determinants to voluntarily appoint independent directors.Design/methodology/approachThis study uses panel estimation to exploit both the cross-section and time-series nature of the data. Further, this paper uses Tobit regression, generalized linear model (GLM) in the additional analysis and the two-stage least squares to mitigate for a possible endogeneity issue.FindingsThe main findings show that Taiwanese firms with large board sizes tend to voluntarily appoint independent directors and firms that already have independent supervisors more willingly to accept additional independent directors onto the board. Furthermore, ownership concentration and institutional ownership are positively associated with the voluntary appointment of independent directors. On the contrary, firms controlled by family members are generally reluctant to voluntarily appoint independent directors.Research limitations/implicationsThe findings are important for managers, shareholders, creditors and policymakers. In particular, when considering the determinants of the voluntary appointment of independent directors, the results indicate that independent supervisors, outside shareholders and institutional investors are significant factors in influencing effective internal and external corporate governance mechanisms. This research work focuses on the voluntary appointment of independent directors. It would be interesting to compare the effectiveness of voluntary appointments with a mandatory appointment within Taiwan and with other jurisdictions.Originality/valueThis study incrementally contributes to the corporate governance literature in several ways. First, this study extends the earlier research by using a more comprehensive data set of non-financial Taiwanese firms and using alternative methodologies to investigate the determinants of voluntary appointment of independent directors. Second, prior studies tend to neglect the possible issue of using a censored and fractional dependent variable, the proportion of independent directors, which might yield biased and inconsistent parameter estimates when using ordinary least squares regression estimation. Finally, this study addresses the relevant econometric issues by using the Tobit, GLM and the two-stage least squares for a possible endogeneity concern.
The influence of motivations on international location choice in least developed, emerging and developed countries: evidence from Chinese MNEs
Authors: Angulo-Ruiz Fernando , Pergelova Albena , Wei William X. 
Published: June 2021

Purpose
This research aims to assess variations of motivations when studying international location decisions. In particular, this study aims to assess the influence of diverse motivations – seeking technology, seeking brand assets, seeking markets, seeking resources and escaping institutional constraints – as determinants of the international location choice of emerging market multinational enterprises (EM MNEs) entering least developed, emerging, and developed countries.

Design/methodology/approach
The authors develop a set of hypotheses based on the ownership–location–internalization framework and complement it with an institutional perspective. The conceptual model posits that the different internationalization motivations (seeking technology, seeking brand assets, seeking markets, seeking resources and escaping institutional constraints) will impact the location choice of EM MNEs in developed economies, emerging markets or least developed countries. This study uses the 2013 survey data collected by the China Council for the Promotion of International Trade and the Asia Pacific Foundation of Canada. The final sample of analysis of this research includes 693 observations.

Findings
After controlling for several variables, two-stage Heckman regressions show there is a variation of motivations when EM MNEs enter least developed countries, emerging markets and developed economies. EM MNEs are motivated to enter least developed countries to seek markets and resources. Conversely, those firms enter developed countries in their search for technological assets and to escape institutional constraints at home. While the present study findings show a clear difference in the motivations that lead to location choice in least developed vs developed countries, the results are not as clear for location in other emerging countries.

Research limitations/implications
The paper offers empirical support for the importance of motivations as crucial determinants of location choice.

Originality/value
This paper provides a detailed quantitative study on the internationalization location choice of EM MNEs based on their motivations. Though theoretical models underscore the importance of motivations, we know very little about how, in practice, motivations drive location choice. This study contributes to the international location choice literature a deeper understanding of how diverse motivations drive choices of expansion into developed economies, emerging markets or least developed countries.
Market orientation in service clusters and its effect on the marketing performance of SMEs
Authors: Royo-Vela Marcelo , Amezquita Salazar Juan Carlos , Puig Blanco Francisco 
Published: June 2021

PurposeThis paper aims to address research gaps with regard to the relationship between market orientation and marketing performance when small- and medium-sized enterprises (SMEs) are located within a service cluster. The three main objectives of this research are to determine the effect that the cluster can have on both the market orientation of clustered companies and their marketing performance and to furthermore evaluate the effect of the market orientation of companies in the cluster on their marketing performance.Design/methodology/approachThis research used executive-level data that were obtained by carrying out a survey involving a unique dataset of 133 Colombian health-related businesses located in the city of Cali (Colombia) in 2014. A system of equations was modeled using SMART PLS. This analysis was complemented by a qualitative study that involved conducting in-depth interviews in six companies.FindingsThe results showed that, among the SMEs, membership in an urban services cluster did not significantly influence marketing performance or the implementation of marketing orientation practices. No differences were observed in internal managerial practices implemented between companies that were co-located and isolated. However, a higher level of competitor orientation was associated with greater marketing performance. Given the verified absence of moderating and mediating effects, our work provides a reasonable basis for proposing future research and practical recommendations.Originality/valueWhile research has demonstrated the relationship between a company's market orientation and marketing performance, this type of analysis has not been carried out on service SMEs in geographic concentrations or clusters.
Electronic games classification in the library of congress and Dewey classification schemes: a comparative study
Authors: Salem Nahed , Shehata Ahmed Maher Khafaga 
Published: June 2021

Purpose
The study aims to explore the classification of electronic games in Dewey decimal classification (DDC) and The Library of Congress classification (LCC) schemes.

Design/methodology/approach
The study adopted a comparative analytical method to explore the topic in both the DDC and the LCC schemes by comparing its processing method in both schemes. The study measures the extent to which both schemes succeed in allocating notations covering the topic’s literature.

Findings
The study reached several results, the most important of which are: the difference between the two main cognitive sections, to which they belong to the topic, namely, arts and recreation (700) in the DDC scheme and the geography section (G) in the LCC scheme, while they were found to share the same sub-section scheme. The two schemes do not allocate notations to address the subject of electronic games as literature and other notations that have not been embodied for electronic games themselves or in the form of a compact disc or other media.

Originality/value
As far as we know, this is the first paper that compares the treatment of video games in DDC and Library of Congress classification schemes. The study allows for understanding the difference in the treatment of topics in both schemes, which would help in the decision of the adoption of a particular classification scheme.
Asymmetric relationship between customer sentiment and online hotel ratings: the moderating effects of review characteristics
Authors: Lai Xiaofan , Wang Fan , Wang Xinrui 
Published: June 2021

Purpose
Online hotel ratings, a form of electronic word of mouth (eWOM), are becoming increasingly important to tourism and hospitality management. Using sentiment analysis based on the big data technique, this paper aims to investigate the relationship between customer sentiment and online hotel ratings from the perspective of customers’ motives in the context of eWOM, and to further identify the moderating effects of review characteristics.

Design/methodology/approach
The authors first retrieve 273,457 customer-generated reviews from a well-known online travel agency in China using automated data crawlers. Next, they exploit two different sentiment analysis methods to obtain sentiment scores. Finally, empirical studies based on threshold regressions are conducted to establish the asymmetric relationship between customer sentiment and online hotel ratings.

Findings
The results suggest that the relationship between customer sentiment and online hotel ratings is asymmetric, and a negative sentiment score will exert a larger decline in online hotel ratings, compared to a positive sentiment score. Meanwhile, the reviewer level and reviews with pictures have moderating effects on the relationship between customer sentiment and online hotel ratings. Moreover, two different types of sentiment scores output by different sentiment analysis methods verify the results of this study.

Practical implications
The moderating effects of reviewer level and reviews with pictures offer new insights for hotel managers to make different customer service policies and for customers to select a hotel based on reviews from the online travel agency.

Originality/value
This paper contributes to the literature by applying big data analysis to the issues in hotel management. Based on the eWOM communication theories, this study extends previous study by providing an analysis framework for the relationship between customer sentiment and online hotel ratings from the perspective of customers’ motives in the context of eWOM.
Does employee willingness to take risks affect customer loyalty? A moderated mediation examination of innovative behaviors and decentralization
Authors: Al-Hawari Mohd Ahmad , Bani-Melhem Shaker , Mohd. Shamsudin Faridahwati 
Published: June 2021

Purpose
This study aims to build on the trait activation and interactionist perspective theories to investigate the effect of frontline employees’ (FLEs) willingness to take risks on hotel guest loyalty by assessing the mediating role of their innovative behaviors. It also examines whether decentralization strengthens the positive impact of willingness to take risks on innovative behavior and, subsequently, customer loyalty.

Design/methodology/approach
The authors collected multilevel data from various sources – hotel FLEs (n = 183), hotel operation managers (n = 46) and hotel guests/customers (n = 266) – from five-star hotels operating in Dubai. Structural equation modeling and PROCESS macro (version 3.5) were used to analyze the data.

Findings
The findings showed that willingness to take risks indirectly (via innovative behaviors) affects guest/customer loyalty positively. This effect is strengthened when the hotel is decentralized.

Practical implications
This study provides insight into how hotel managers can foster customer loyalty. More specifically, they can do so by establishing employees’ innovative behaviors triggered by employees’ positive personality traits and by giving employees more autonomy.

Originality/value
The present study addresses recent calls to investigate the positive impact of FLEs’ personality traits, attitudes and behaviors on customer loyalty.
How much is too much? Effects of core concerns accommodativeness on emotion, credibility and integrative intention in supervisor-subordinate conflict negotiation
Authors: Charoensap-Kelly Piyawan 
Published: June 2021

PurposeThis study drew on the core concerns framework (CCF) and communication accommodation theory (CAT) to examine the direct and indirect effects of manager core concerns accommodativeness on employee integrative (i.e. cooperative) intention through the mediating role of positive emotional change and manager credibility (i.e. competence, trustworthiness and goodwill). Core concerns accommodativeness refers to the degree to which one responds to another’s socio-psychological needs.Design/methodology/approachA quasi-experimental design was used. A total of 339 working adults from various industries in the USA took an online questionnaire composed of manipulations, closed-ended and open-ended questions. Quantitative data was analyzed using a series of mediation analyses and triangulated with qualitative data.FindingsThe results showed that both accommodating and overaccommodating manager messages significantly improved employees’ emotional state, perception of manager credibility and integrative intention more than the underaccommodating message. Importantly, the manager communication accommodativeness increases employees’ positive emotional change which heightened the employees’ perception of manager trustworthiness which then stimulated employees’ integrative intention. Qualitative data surprisingly revealed that the overaccommodating message was regarded predominantly positively.Originality/valueThe mixed-methods approach of this study added deeper insight into the role of communication accommodation and emotion in supervisor-subordinate conflict negotiation, extending both the CCF and CAT literature. The findings also inform managers about how to effectively use the core concerns.
Double attention U-Net for brain tumor MR image segmentation
Authors: Li Na , Ren Kai 
Published: June 2021

PurposeAutomatic segmentation of brain tumor from medical images is a challenging task because of tumor's uneven and irregular shapes. In this paper, the authors propose an attention-based nested segmentation network, named DAU-Net. In total, two types of attention mechanisms are introduced to make the U-Net network focus on the key feature regions. The proposed network has a deep supervised encoder–decoder architecture and a redesigned dense skip connection. DAU-Net introduces an attention mechanism between convolutional blocks so that the features extracted at different levels can be merged with a task-related selection.Design/methodology/approachIn the coding layer, the authors designed a channel attention module. It marks the importance of each feature graph in the segmentation task. In the decoding layer, the authors designed a spatial attention module. It marks the importance of different regional features. And by fusing features at different scales in the same coding layer, the network can fully extract the detailed information of the original image and learn more tumor boundary information.FindingsTo verify the effectiveness of the DAU-Net, experiments were carried out on the BRATS 2018 brain tumor magnetic resonance imaging (MRI) database. The segmentation results show that the proposed method has a high accuracy, with a Dice similarity coefficient (DSC) of 89% in the complete tumor, which is an improvement of 8.04 and 4.02%, compared with fully convolutional network (FCN) and U-Net, respectively.Originality/valueThe experimental results show that the proposed method has good performance in the segmentation of brain tumors. The proposed method has potential clinical applicability.
The ethical decisions of life insurance salespeople: the effects of interest conflicts, ethical leadership and ethical training
Authors: Lai Li-Tzu , Wu Jui-Yun , Tseng Lu-Ming 
Published: June 2021

Purpose
Life insurance salespeople are hired to pursue the best interests of life insurers on the one hand, the salespeople are also expected to pursue the best interests of customers on the other hand. However, the best interests of life insurers are not necessarily consistent with the best interests of customers. This study aims to investigate the influences of interest conflicts on the life insurance salespeople’s ethical attitude and ethical intention by focusing on the role of ethical leadership and ethical training.

Design/methodology/approach
Four types of interest conflicts are studied. Questionnaires are administered to a total of 757 full-time life insurance salespeople. Data analysis is performed by using analysis of variance tests and partial least squares regression.

Findings
The main results indicate that the types of interest conflicts change the life insurance salespeople’s ethical attitude and ethical intention. Moreover, ethical training could make the life insurance salespeople become more concerned about the interests of customers, but not the interests of life insurers. The results also challenge a belief that ethical leadership and ethical training will often have direct, consistent and significant impacts on the ethical attitude and ethical intention of life insurance salespeople.

Originality/value
Interest conflict is an important issue in the literature on financial regulation. The potential for life insurance salespeople to behave unethically has also received extensive attention by researchers. This study provides clarification of the relationships among interest conflicts, ethical leadership, ethical training and ethical decision-making of life insurance salespeople. This is the first study that analyzes the relationships. The results of this study may provide some contributions to the relevant literature.
Influencing factors and gaps of blood donation knowledge among university and college students in Myanmar: a cross-sectional study
Authors: Viwattanakulvanid Pramon , Chan Oo Aye 
Published: June 2021

PurposeBlood donation knowledge of healthy young students is crucial to donate blood voluntarily and regularly in long-term. This study aimed to determine the influencing factors on the blood donation knowledge, to identify gaps of blood donation knowledge and reasons for not donating blood among university and college students in Yangon, Myanmar.Design/methodology/approachCross-section survey (May 2019) was conducted in students of Yangon Technological University (YTU) and National Management Degree College (NMDC) with the use of quota and convenience sampling method. The questionnaires covered sociodemographic characteristics, blood donation knowledge and reasons for not donating blood.FindingsTotal 320 students (129 males and 191 females) with age of 18 to 23 years old participated. Previous blood donation had statistically significant influence on blood donation knowledge scores (ß = 0.396, p < 0.001). Gaps of knowledge between nondonors and blood donors were recorded, especially in universal recipient blood groups, Rh blood groups, blood donation interval, eligibility criteria, transfusion-transmitted infections (TTIs), amount of blood removed in donation, benefits of blood donations and misbelief of infections from blood donation. Top three reasons for not donating blood among nondonors were (1) no opportunity, (2) fear to donate and (3) still underage to donate.Originality/valueBlood donations programs should extend awareness-raising programs in academic society and population at large. Raising awareness should focus on the knowledge gaps such as donor eligibility, interval of blood donations, TTIs and benefits of donating blood to recipients.
A model for mass customization and flexibility in mass housing units
Authors: Garip Ervin , Sağlar Onay Nilüfer , Garip S. Banu 
Published: June 2021

Purpose
This paper aims to present a mass customization model for interior spaces of mass housing projects to provide solutions that will increase flexibility in accordance with different user needs.

Design/methodology/approach
The research project develops a model that generates an expert system that leads to different spatial variations. The expert system is based on the parameters that are determined depending on the findings of the field study done in the selected site. A modular system that allows different configurations is designed, and the expert system has made it possible to achieve a large number of spatial variations by means of a multi-parameter layout design. In the last phase, an interface is developed as a website that presents the spatial variations for each different user according to their response to the online questionnaire.

Findings
All the variations with the outputs obtained from the project are presented to the user through a digital interface, which functions as a website. In this sense, the model acts as a mass customization tool that brings together the needs of the inhabitants and provides specific solutions to them with all the outputs obtained from the project. The main objective of the interface is to provide the user with various interior layout alternatives and modular furniture that meet their needs.

Originality/value
The main originality of the research project is the development of a model that consists of different stages that works as a unique mass customization tool. The most significant specialty of the model is the constitution of an expert system in relation to the raw data obtained from the field study. This expert system generates spatial configurations by the help of the design parameters, and these parameters are mainly variables that differentiate the solutions according to the specific requirements of users in the selected site.