bluuebunny/crossref_metadata_2025_split huggingface dataset:
A Multimodal Discourse Analysis of the Notion of Beauty in “Dove Real Beauty Sketches”
Authors: Oey Janice Davita 
Published: October 2021

This research deals with multimodality or multimodal discourse analysis in analyzing the notion of beauty in a Youtube video. It aims at finding how an advertisement uses the multiple modes in constructing the meaning, which is the notion of beauty. For this research, the object of the analysis is Dove’s video advertisement entitled “Dove Real Beauty Sketches”, which was uploaded to the YouTube channel of Dove in 2013. The issue that Dove is trying to convey through the advertisement is that beauty is in the eye of the beholder. One’s perception of beauty can differ from another. If one person describe himself/herself as unattractive, other people may think that the person is actually attractive. Through this research, I want to find how that issue is constructed through the analysis of the multiple modes used in the advertisement. The multiple modes consist of the verbal and non-verbal expressions displayed by the female participants, Olivia, Melinda, Kela, and Florence. Keywords: advertisement, beauty, notion, multimodal discourse analysis
Semiotic Analysis of Sampoerna a Mild Image Creation
Authors: Siddharta Regina 
Published: October 2021

This thesis mainly deals with the process of signification in order to find out what images are being built, how those images are represented, and what messages delivered in Sampoerna A Mild billboard advertisements through the use of semiotic resources. The focus of the writers’ analysis is the advertisements themselves, as the writer uses the process of signification that involves denotation, connotation, and myth. Those theories help the writers in analyzing the meaning of the advertisement first, and then figure out how meaning is created by the advertisement. Meaning in this research is an integrated form consisting the meaning from three level of signification process: denotative level, connotative level, and myth. This research uses qualitative content analysis method to describe the meaning of qualitative materials in a systematic way. At the end, those denotative meaning and connotative meaning build an image and create myth which naturalizes the image itself. Key Words: billboard advertisements, sampoerna a mild, semiotics, process of signification, connotation, denotation
The Suicide of Jackson Maine in A Star Is Born
Authors: Santoso Synthia 
Published: October 2021

In the thesis, I am interested to see the reasons for Jackson Maine, a famous and successful rock star to end his life based on the film A Star Is Born. To do that, I use Thomas Joiner’s Interpersonal Theory of Suicide. Joiner’s theory discusses the qualities and conditions in his life that may cause him to commit suicide. To see the reasons for Jackson Maine’s death as portrayed in the film, I also use David Brodwell and Kristin Thompson’s Mise-en-Scène theory. Using the approach, I can find the reasons behind his death by analyzing the film’s visual arrangement within the scenes. In my research, I find that Jackson Maine experiences great difficulties and disappointment that he fails to cope and encourages him to end his life. Social disconnections, burdensomeness beliefs, and suicide capabilities become the reasons behind his self-destruction decision. Keywords: Suicide, Mise-en-Scène, Film Analysis, Social Disconnections, Self-destruction.
Making Recruitment and Selection Tools to Solve the Lack of Human Resources in Benchmark Company
Authors: Halim Bella 
Published: October 2021

Benchmark is the parent company of Basha Market and Of Sorts. The main problem of Benchmark is a lack of human resources. In their new organizational structure, there are still seven vacant positions in their three departments. New qualified employees are needed to fill these positions. In order to do that, recruitment and selection tools are needed. The first tool, the recruitment tools, can help Benchmark attract the right people for the jobs. They consist of job advertisements and an application form. The second tool, the selection tools, can help the company screen the candidates to finally pick the best people to work for them. The tools consist of a pre-interview questionnaire and the an interview question sheet. With all the tools, Benchmark can select the right candidates and expected to be able to function as an effective and efficient company to deal with future challenges. Keywords: Hiring, Recruitment, Selection, Human Resources, Job Description.
A Guideline on How to do Market Research for Branding Purposes at Maru Design Agency
Authors: Kurniawan Richard 
Published: October 2021

This is a final project report on a problem at maru design agency. Maru design is a strategic and brand design agency which provides company with their services of branding and rebranding. The services help their client to create and develop brands and solve the company’s. Their services need to research about the product of the client’s brand or prospect’s brand, but there is no clear procedure to do market research even though it is important step to attract prospect and before they develop the brand. Thus, marketing research guideline is needed for maru design. Guideline is used as procedures by which to determine a course of action. The guideline will consist of prospect’s information, product analysis, customer analysis, and competitor analysis to provide a detailed data and information. Thus, this guideline will help to do in-depth market research for any people from any background and improve maru design. Keywords: Market research guideline, Market Research, Guideline, Branding
Destination Branding Through Semiotics Analysis of Video Wonderful Indonesia 2018 ‘The More You Feel, The More You Know’
Authors: Renanda Jessica 
Published: October 2021

In this study, by using the destination brand benefit pyramid and semiotics theories, the writer aimed to analyze the destination branding of Indonesia’s Tourism through semiotics analysis in visual and verbal expressions of video Wonderful Indonesia 2018 ‘The More You Feel The More You Know’. In this video, Indonesia’s tourism 2018 is highlighting three main destinations: East Nusa Tenggara, Bali and Yogyakarta. The writer also analyzed the rational benefits, emotional benefits, destination brand values (personality) and the brand essence of Indonesia’s tourism: Wonderful Indonesia. The writer uses qualitative content analysis as approach of study. As the conclusion, the writer found that visiting Indonesia as the biggest archipelago of the world is more than just a leisure activities, but is about a journey to discover and to feel the real essence of Indonesia - a wonderful country, not just because of its natural wonders that are exist nowhere else in the world, but also because of the cultural traditions that are full of moral values which are inherited and ingrained from generation to generation as the identity as well as the characters of Indonesian people. Keywords: Destination branding, destination brand benefits, verbal and visual expressions.
Promoting Tropicana Slim Products to Cafés in Surabaya Using a Marketing Booklet
Authors: Rumimpunu Clarita Ivone 
Published: October 2021

This is a Final Project report on a problem at PT. Nutrifood Indonesia. Tropicana Slim (TS) is a range of sugar free, low fat, low salt and low-calorie products. There are various ranges of TS products that can be used in Cafés, but most of the decision makers do not know that TS has other products besides sweetener. Thus, in order to introduce other products to the decision maker, a marketing tool is needed to give detail information about the products. A marketing booklet is a small book containing information about things for marketing purposes. The contents consist of general information about the company, products description, benefits of the products and contact person. To persuade the readers, Tropicana Slim’s Unique Strength Points (USP) will be emphasized in the marketing booklet contents. Thus, it will help to introduce Tropicana Slim market and penetrate its various products to the Cafés. Keywords: marketing tool, marketing booklet, USP
Varieties of Code Used by a Mixed Culture Student
Authors: Fredrik Theodoron 
Published: October 2021

Codes or dialects are the most important factor in society to communicate every day. In a society, a person acquires and learns the particular code to get along with the community. It becomes interesting when a person can speak more than one code. The purpose of this study is about the varieties of code used by a person on several occasions with different people and codes/dialects. This study used qualitative approach. The results show that there were five codes that the subject used and the most frequent code spoken by the subject was Kupangnese. It can be concluded that the participants whom the subject talked to influenced the Kupangnese code to occur more. Keywords: variety, code, mixed culture
Meaning in the Process Of Signification by the Advertisement of Hot Ones and LEGO Movie 2
Authors: Terityus Andreas Dyka 
Published: October 2021

This research aims to find meaning through the process of signification within the advertisement of Hot Ones and Lego Movie 2 by the use of verbal and visual expression. The focus of the analysis is the advertisement video. Using the process of signification, connotation, denotation and myth. These theories are used by the writer to analyze the meaning of the advertisement. Firstly, the writer finds meaning constructed in the advertisement. Then the writer discusses the findings. This research uses a descriptive qualitative method. Starting by compiling the data and transcribing the scenes into tables. The writer constructs meaning through verbal and visual data. Through the findings the writer found that meaning is created by the interaction of the characters. The index which was uncovered by using verbal and visual expression produces denotative and connotative meanings that are perceived by the audience as a myth. Keywords: process of signification, myth, advertisement, LEGO, Hot Ones.
Coda: Exploring Male Depression and the Stigma Associated with Depression
Authors: Sugiarto Sheena 
Published: October 2021

This creative thesis aims to show depressive symptoms in men, the stigma associated with depression, and the way stigma impacts depressed individuals by means of a screenplay. Using drama as the genre and psychological drama as the sub-genre, I exploit the emotional strain of the main character to show the struggles of male depression as well as the brutal consequences of stigma. The screenplay, titled Coda, follows Arya, a boy who struggles with depression and stigma associated with depression. As the story progresses, Arya’s mental health condition increasingly declines. Arya exhibits depressive symptoms although they are not typically recognized as depression. These include frequent irritability and inappropriate anger, escapists behavior, physical symptoms, problems with drug use, and risky behavior. In addition to that, Arya also experiences personal stigma from his family, which gradually affects their relationship and ultimately leads him to impulsively commit suicide. Keywords: Male depression, stigma, impact
Increasing the Brand Awareness of Ambassador School Surabaya through A Website
Authors: Suyanto Aprillia Adella 
Published: October 2021

Ambassador School is a Christian school established in 2011. This school offers 3 main programs which are Baby Class, Preschool, and Elementary. There are 2 schools that are similar to Ambassador School which are Bethany Christian School and CMC/SMI School because of 3 aspects: the location, price, service. The main problem of Ambassador School is related to low brand awareness, in which there are only a small number of people who know about this school and those who know are not able to explain what Ambassador School really is. The best solution of this problem is by increasing Ambassador School’s brand awareness by highlighting its strengths and uniqueness through a website. As the main concern is to increase brand awareness, a website will be the best solution since it does not only tell what a company sells, but also tells other information in detail that other promotional tools may not be able to do the same. There are 4 highlighted USPs: academics, Christian values, character education, and independence education. Highlighting all of this school’s strengths and uniqueness on a website will enable Ambassador School to not only increase the brand awareness, but also lead them to be seen as a more credible and professional school. Keywords: Brand Awareness, Promotional Tool, Website, Unique Selling Point
Increasing the Brand Awareness of Onokabe Surabaya through a Promotional Video
Authors: Hariyanto Vincent Steffano , Ibrahim Jusuf Imam 
Published: October 2021

Established in December 2018 by Mr. Steven, the CEO of Boga Group Jatim, Onokabe is an all-you-can-eat Japanese restaurant by Boga Group Jatim. Onokabe has three competitors, which are Cocari, BBQ Frenzy, and Hanamasa. The competitors have similar concepts, prices, and products as Onokabe. However, due to ineffective marketing, Onokabe lacks customers and brand awareness. Whereas, Onokabe has strong USPs among the competitors, which is high-quality meat and a lot of buffet variation. Therefore, through a promotional video that highlights its USP, Onokabe can improve its brand awareness and attract potential customers. Besides that, a promotional video can be spread widely in this digital era to reach more people. Hopefully, highlighting and spreading the strength of Onokabe through a promotional video can solve the problem of Onokabe and increase its sales. Keywords: marketing, promotional tool, promotional video, Onokabe, restaurant
Current Status of Cytomegalovirus Vaccines: 2016
Authors: Schleiss Mark R 
Published: October 2021

AbstractA vaccine against the debilitating effects of congenital cytomegalovirus (CMV) infection is a major public health priority. Vaccines against CMV may also improve the outcome of solid organ and haematopoietic stem‐cell transplantation. In spite of the long‐recognised morbidity caused by CMV infection, progress towards a licenced vaccine has been slow, owing to uncertainties about the key immunological correlates of protective immunity and the optimal vaccine expression approaches to employ. Driven by the encouraging (albeit suboptimal) benefit conferred by a recombinant CMV glycoprotein B (gB) vaccine against CMV infection and disease in recent clinical trials, there is currently increased interest in designing and evaluating a number of candidate vaccines in both preclinical models and controlled trials. Several new CMV vaccine candidates are currently undergoing evaluation in clinical trials. Major challenges must be met before a vaccine can be licenced. Chief among these challenges are: (1) the need to define the optimal constituents of CMV vaccines; (2) the need to define the metrics of protection that would be required for licensure of a vaccine for congenital CMV infection and (3) the necessity of solving the challenge of designing successful vaccines against reinfection.Key ConceptsCongenital infection with CMV is the most common congenital viral infection and is responsible for a wide range of birth defects, including sensorineural hearing loss, mental retardation and developmental delay.Primary infection with CMV during pregnancy confers the greatest risk of foetal transmission, but recurrent infections are also common, and these infections can also lead to transmission of CMV with attendant disabilities.Immunity to CMV is complex, and involves both cellular and humoral immune responses.CMV encodes immune evasion genes that complicate the development of protective immunity, help promote reinfection and create challenges for vaccine design.A vaccine for congenital CMV is a major public health priority, but no licenced vaccines exist.Key targets of the humoral immune response to CMV and the cellular immune response include envelope glycoproteins, particularly gB and the PC proteins, and the pp65 and IE1 proteins, respectively.Several clinical trials of both live, attenuated CMV vaccines and subunit vaccines based on recombinant and/or vectored expression of specific immunogens have been conducted.Modest protection against CMV infection has been demonstrated by a recombinant, adjuvanted gB protein subunit vaccine, although the magnitude and duration of protection were suboptimal.Greater public awareness of congenital CMV is required to help drive efforts to develop and licence a protective vaccine.
Plasmon‐Induced Pyro‐Phototronic Effect Enhancement in Self‐Powered UV–Vis Detection with a ZnO/CuO p–n Junction Device
Authors: Li Qi , Meng Jianping , Huang Jing , Li Zhou 
Published: October 2021

AbstractIt is important to detect light of low power density sensitively and fast for the application of optical communication, environmental monitoring, astronomy, and national securities. However, ZnO‐based photodetectors exhibit long decay time owing to the persistent photoconductivity (PPC) and are hard to detect light with low power density efficiently. Here, a practical strategy is utilized to improve the performance of ZnO‐based photodetectors by coupling the pyroelectric effect of ZnO with localized surface plasmon resonance (LSPR) of Au nanoparticles subtly. Hence, a self‐powered photodetector is demonstrated, which is integrated with ZnO/CuO core–shell nanorods and Au nanoparticles to detect UV to vis light. This self‐powered photodetector achieves fast and sensitive detection of UV when power density is 68 nW cm−2. The performance is significantly improved than the photodetectors without Au nanoparticles. The optimal responsivity and detectivity under the same power density of UV at 325 nm are 1.4 × 10−4 A W−1 and 3.3 × 1011 Jones. Response/recovery time is remarkably shortened to ≈10 ms. The results indicate that the material configurations and design concept make the device applicable for self‐powered, high‐performance photodetectors, and provide further promoted understanding of LSPR enhanced performance of photodetectors.
π‐Extended Bodipy Self‐Assembly as Supramolecular Photonic Security Ink and Optical Waveguide
Authors: Cherumukkil Sandeep , Das Gourab , Tripathi Ravi P. N. , PavanKumar G. V. , Varughese Sunil , Ajayaghosh Ayyappanpillai 
Published: October 2021

AbstractIridescent photonic materials have wide‐ranging applications in security printing, and optical devices. While the commonly used photonic materials are based on polymers or inorganic colloidal particles, self‐assembled small molecules are rarely exploited. Herein, a Bodipy (Bodipy‐PE‐2) self‐assembly is reported that forms a layered photonic structure upon thermal annealing, exhibiting angle‐dependent iridescence of green and pink with a luminescence shift from yellow to red. The micro‐ and nano‐periodicity associated with the layered structure and the phase transformation due to the annealing are responsible for the observed properties. The single‐crystal analysis reveals the critical role of weak dispersive interactions (C–H···π, C–H···O, and N–H···F) in the crystal packing and a possible phase change in the formation of the layered structure. A stimuli‐responsive ink prepared with the annealed powder using polyethylene glycol as a vehicle medium exhibits reversible emission change between red and yellow upon heating and solvent exposure, respectively. A composite gel of the annealed Bodipy‐PE‐2 and polystyrene displays angle‐dependent color change and optical waveguiding properties. The self‐assembled Bodipy‐PE‐2 obtained from toluene exhibits active and passive waveguiding properties when excited with 532 and 633 nm laser sources.
Highly Efficient Photothermal Conversion and Water Transport during Solar Evaporation Enabled by Amorphous Hollow Multishelled Nanocomposites
Authors: Chen Xuanbo , Yang Nailiang , Wang Yanlei , He Hongyan , Wang Jiangyan , Wan Jiawei , Jiang Hongyu , Xu Bo , Wang Liming , Yu Ranbo , Tong Lianming , Gu Lin , Xiong Qihua , Chen Chunying , Zhang Suojiang , Wang Dan 
Published: October 2021

AbstractSolar evaporation, which enables water purification without consuming fossil fuels, has been considered the most promising strategy to address global scarcity of drinkable water. However, the suboptimal structure and composition designs still result in a trade‐off between photothermal conversion, water transport, and tolerance to harsh environments. Here, an ultrastable amorphous Ta2O5/C nanocomposite is designed with a hollow multishelled structure (HoMS) for solar evaporation. This HoMS results in highly efficient photoabsorption and photothermal conversion, as well as a decrease of the actual water evaporation enthalpy. A superfast evaporation speed of 4.02 kg m−2 h−1 is achieved. More importantly, a World Health Organization standard drinkable water can be achieved from seawater, heavy‐metal‐ and bacteria‐containing water, and even from extremely acidic/alkaline or radioactive water sources. Notably, the concentration of pseudovirus SC2‐P can be decreased by 6 orders of magnitude after evaporation.
Synthesis of Heterospirocycles through Gold‐(I) Catalysis: Useful Building Blocks for Medicinal Chemistry
Authors: Soklou Kossi Efouako , Marzag Hamid , Vallée Béatrice , Routier Sylvain , Plé Karen 
Published: October 2021

AbstractGold‐(I) catalysis was used for the intramolecular cyclization of tertiary alcohols with terminal alkynes to form diverse aza‐spirocycles. The reaction was carried out with low catalyst loading under microwave irradiation to give both sulfonylated and acylated spirocyclic nitrogen derivatives. Gram scale spirocyclization was carried out to demonstrate the robustness of the reaction. An intramolecular Mizoroki‐Heck reaction was performed to give several tetracyclic spirocycles. Double bond reduction and selective protecting group manipulation gave spiropiperazine and spiromorpholine derivatives. These compounds were incorporated into biologically relevant scaffolds to give the first selective spirocyclic inhibitors of LIMK1.magnified image
Maternal Benzophenone Exposure Impairs Hippocampus Development and Cognitive Function in Mouse Offspring
Authors: Cui Fengzhen , Pan Qingfei , Wang Siyi , Zhao Faming , Wang Runxin , Zhang Tingting , Song Yaying , He Jun , Zhang Haolin , Weng Qiang , Jin Yang , Xia Wei , Li Yuanyuan , Yang Guo‐Yuan , De Vos Winnok H. , Timmermans Jean‐Pierre , Xu Shunqing , Tang Yaohui , Sheng Xia 
Published: October 2021

AbstractBenzophenones are widely supplemented in personal care products, but little is known about its neurodevelopmental toxicity. The previous epidemiological study discovered a negative correlation between maternal exposure to a benzophenone metabolite 4‐hydroxybenzophenone (4HBP) and child's neurodevelopment, yet the causal relationship and detailed mechanism remain to be defined. Here, it is reported that prenatal, but not postnatal, exposure to environmentally relevant level of 4HBP impairs hippocampus development and causes cognitive dysfunction in offspring mice. Transcriptomic analyses reveal that 4HBP induces the endoplasmic reticulum stress‐induced apoptotic signaling and inflammatory response in hippocampal neural stem cells. Mechanistically, 4HBP exposure activates protein kinase R‐like ER kinase (PERK) signaling, which induces CHOP, inhibits IκB translation, and transactivates p65, thereby promoting inflammation and apoptosis on multiple levels. Importantly, genetic or pharmacological inhibition of PERK pathway significantly attenuates 4HBP‐induced NFκB signaling and neurodevelopmental abnormalities in mice and in a human brain organoid model. The study uncovers the neurodevelopmental toxicity of BP and cautions its exposure during pregnancy.