bluuebunny/crossref_metadata_2025_split huggingface dataset:
Zechariah
Authors: Redditt Paul L. 
Published: February 2021

Abstract
This essay discusses the origin of the book of Zechariah, its location near the end of the Minor Prophets, and the significance of that location. Zechariah depicts an upturn in the fortunes of postexilic Jerusalem, first with returnees from Babylon ca. 520 bce (chaps. 1–8). Chapters 9–14 were added incrementally: chapter 10 in the early fifth century, and chapters 11–14 throughout the rest of the fifth century. Zechariah 2–8 unpacks the cosmological significance of the rebuilding of the temple. Chapters 9–11 threaten surrounding little nations that might harm the temple, and chapters 12–13 predict an upturn of fortunes for Jerusalem. Finally, chapter 14 portrays God as the protector of the returnees against all peoples who did not come to Jerusalem to worship God. In summary, Zechariah announces the need for Judah to repent from its sins, anticipates Jerusalem’s restitution, and counsels complete dependence on God instead of an army.
The Minor Prophets in the Judean Desert Manuscripts
Authors: Pajunen Mika S. 
Published: February 2021

Abstract
The Judean Desert manuscripts are the earliest extant witnesses for the prophetic compositions that are part of the Book of the Twelve. This essay offers an assessment of the original extent of these manuscripts in light of material aspects and scribal practices as well as a brief discussion of their importance for the textual history of the Minor Prophets. It is argued that some of the manuscripts contained only individual compositions, whereas others represent collections of different sizes. The manuscript witnesses and the use of these prophetic compositions in other writings further demonstrate that they were perceived both as individual compositions and as distinct collections. This conclusion has consequences for evaluating the textual history and textual affiliation of the individual books and the Book of the Twelve as a collection that should be taken into account in future studies.
One Book or Twelve Books?
Authors: Sieges Anna 
Published: February 2021

Abstract
This essay explains debates about whether the Minor Prophets are twelve separate books or a unified collection. Throughout much of Jewish and Christian history, the twelve “books” of the Minor Prophets have been studied as discrete entities. Some ancient traditions treat the Minor Prophets or the Book of the Twelve as one literary unit, causing modern scholars to consider their unity. In the 1990s, scholars began to notice editorial activity and larger themes in the Minor Prophets, suggesting that the writings within should be read, heard, and studied as one large book. There is still merit in studying each individual book because each book offers unique material. There is also merit in studying the Book of the Twelve as a unity because each of the books helps to interpret the others in the collection.
“Have You Played Atari Today?”
Authors: Gibbons William 
Published: February 2021

Abstract
Around 1980, home video game consoles began to transition from a luxury product for affluent technophiles into a mass-market entertainment product. Television advertisements were central to that transition, not least in that they helped shape a popular image of who plays video games. This chapter examines the prominent role of music in an influential early television advertising campaign for Atari, the leading maker of home consoles at the time. The music of the “Have You Played Atari Today?” campaign reached across gender and age demographics, positioning Atari’s products as fun for every member of the family. Although most ads of the series were unified musically through the use of the same extended jingle, each featured lyrics tailored to demonstrate the product’s appeal to various members of an extended family. Furthermore, the jingle’s musical hook eventually became a standalone sonic signifier for the Atari brand that endured for years beyond the initial campaign.
The Sounds of Coca-Cola
Authors: Graakjær Nicolai Jørgensgaard 
Published: February 2021

Abstract
Based on an examination of the Coca-Cola commercial “Taste” (distributed the first time in 2015 as part of the “Open Happiness” campaign), this chapter explores how a commercial can “colonize” and “cultivate” generic territories of music, sound, and brand image. The chapter also examines how music and sound accomplish this in a brand’s pursuit of this emotional territory, whether or not this pursuit is successful or not, through a process of signification. The examination focuses on the textual organization of the commercial, including both transtextual and cotextual perspectives. The analysis also examines the relationship of music and other sound effects to the visual image in the commercial.
Medievalism Goes Commercial
Authors: Clem David 
Published: February 2021

Abstract
Many of the extant analytical models for music in advertising used in academia build off of the work of David Huron and Nicholas Cook. Their work, along with many other studies, have laid a solid framework for examining music in a single advertisement. This chapter explores the usefulness of register theory as a methodology for meta-analysis, exploring conceptual relationships between multiple advertisements using the same music. To that end, the chapter postulates the register of “epic” as a conceptual space to draw connections between recent uses of “O Fortuna” from Carl Orff’s Carmina Burana and “Sunrise” from Richard Strauss’s Also Sprach Zarathustra in contemporary multimedia. Building on the application of cognitive pragmatics to music laid out in works by Lawrence Zbikowski and register theory of Michael Long, the chapter offers analyses of advertisements for a variety of companies, including Hershey’s, Domino’s, and Walgreens, among others. In each case the chapter explores how these various advertisements use existing music to tap into cultural myths of romanticized pasts and idealized futures, related to each other through the idea of epic, and in the process aims to show how register theory can offer a meta-conceptual space for analyzing multimedia objects that are inherently intertextual.
Audiovisual Advertising
Authors: Strick Madelijn 
Published: February 2021

Abstract
Narrative advertisements (i.e. ads that resemble short films that include characters, drama, and plot structure) are increasingly popular on TV and on the Internet. As in almost any film, music can play a vital role in the experience and impact of narrative ads. This chapter identifies psychological transportation as an important mediator between music and persuasion by narrative ads. Transportation refers to a strong emotional and cognitive involvement in the ad, a sense of being “lost” in the narrative. Previous studies show that transportation plays a mediating role in various aspects of persuasion, such as changing viewers’ beliefs, attitudes, and even behavior. This chapter begins with an overview of the literature on psychological transportation, focusing on its essential elements, moderating factors, and consequences for persuasion. The author then discusses the intriguing possibility that music plays an important role in promoting psychological transportation into narrative ads and reviews initial experimental evidence supporting this idea. Special attention will be paid to the role of “moving” (i.e. intensely emotional and chills-evoking) music, as it appears to be particularly effective in eliciting psychological transportation. Finally, the chapter closes with some enduring questions to be addressed in future studies.
“Everything Is Not Awesome”
Authors: Galloway Kate 
Published: February 2021

Abstract
In 2014, Greenpeace released a new installment of their “Save the Arctic” campaign, which promotes environmental stewardship and advertises the international nongovernmental organization. The music video “LEGO: Everything Is Not Awesome” reinterprets Tegan and Sara/The Lonely Island’s exuberant anthem “Everything Is Awesome” from The LEGO Movie (2014) as a melancholy lament, using musical parody to pressure the LEGO corporation to end its marketing link with Royal Dutch Shell in response to Shell’s plans to drill in the Arctic. The video features an Arctic entirely made of LEGO with cameo appearances by characters from The LEGO Movie, depicting the slow violence of an oil spill decimating the Arctic ecosystem. This advertisement, among others, was released in the context of public protest and political controversy over the environmental and social risks associated with the oil industry. It is one of many examples of Greenpeace’s use of audiovisual communication strategies to sell environmental issues and brand the organization as a leader in the environmental movement. This chapter analyzes a collection of Greenpeace advertisement videos from their “Save the Arctic” campaign, sketching the sonic choices and processes of musical adaptation used to communicate environmental risk and progressive environmental policy.
“All Those Homes Beyond the Microphone”
Authors: VanderHamm David 
Published: February 2021

Abstract
Radio programs called barn dances employed music and friendly address to insert advertising into rural forms of sociality. Rather than merely trying to cultivate goodwill or engage in hard-sell tactics, these variety programs sought to cultivate a mediated friendship that made advertisements helpful suggestions rather than rude interruptions. Barn dance radio was so intertwined with broadcast advertising that early country music during the 1930s can be understood as a subset of the advertising industry rather than the music industry. Although they could not personalize each message, the friendly environment created through music, advertising copy, and on-air patter encouraged listeners to imagine broadcasters as “radio friends,” and thus personalize broadcast messages to themselves.
Introduction
Authors: Tan Siu-Lan , Rodman Ron , Deaville James 
Published: February 2021

Abstract
In the introductory chapter, the editors for The Oxford Handbook of Music and Advertising provide the foundation for the three main sections of the volume, in accordance with three stages of communicating the advertising message established by Wharton (2015): “Production,” “Text,” and “Reception.” The discussion of “Production” considers the contexts for the creation of audiovisual advertising, first as studied in the scholarly literature, and then according to practices and producers. Also under examination is the cultural work music performs for advertising, with special emphasis on branding. The section on “Text” focuses on the various forms and functions of music in advertising media. Text analysis in multimedia formats include discussions of how music combines with visual images and speech to convey an emotion, meaning, or ethos to an ad. Also under discussion in this part of the chapter is how music functions in commercials, both as foregrounded text and as background. Finally, the section addressing “Reception” discusses specific challenges facing researchers undertaking empirical studies on music and advertising, explores the psychological underpinnings of theory and research in this area, and points to the opportunity for more cross-fertilization of ideas between fields and greater interdisciplinary collaboration.
Los trabajos de Persiles y Sigismunda
Authors: Armstrong-Roche Michael 
Published: February 2021

Abstract
Published posthumously, Los trabajos de Persiles y Sigismunda: Historia setentrional (1617) was the triumphant capstone to a remarkable run of works written, revised, or concluded in the wake of the first part of Don Quixote (1605). Cervantes would leave his inventive stamp on every major genre of literary entertainment then fashionable: myriad verse forms, drama, pastoral and chivalric novels, the novella, the Menippean satirical dream, and the Heliodoran adventure novel, along with others as interpolated tale, incident, or passing characterization. The last four years of his life, which saw a rapid succession of publications, suggest a veteran writer used to taking his time but now acutely aware it was running out. Proud of the 1605 Quixote’s wild popularity, Cervantes was also anxious to shape his literary legacy so that it would not be swallowed up by its run-away success.
Cervantes and Madness
Authors: Bauer Rachel N. 
Published: February 2021

Abstract
Cervantes experimented with different writing styles and did not recycle personality traits amongst his characters, including those considered mad. Unlike the stereotype of the madman that often figured in early modern theatre, no Cervantine character is consistently mad throughout the entire work in which he or she appears. Characters become mad, fluctuate in degrees of mental imbalance, may temporarily express manic rage, and usually regain sanity at some point in the text. Cervantes allows his characters to evolve beyond their character types, and this includes for some of them transitioning through different degrees of insanity. This chapter aims to serve as a guide for those interested in reviewing the theme of madness in Cervantine literature, along with possible sources of influence contemporary to Cervantes in literature and medicine. It also explores twentieth and twenty-first century research focusing on madness in Don Quixote as well as in Cervantes’s other literary creations.
Cervantes’s Life
Authors: Canavaggio Jean 
Published: February 2021

Abstract
Chapter 1 provides a detailed account of Cervantes’s life story addressing his humble beginnings, his travels, his military service—notably his participation in the battle of Lepanto, his captivity, his forays into writing for the stage, his various professions, and finally his stint as a professional writer. Special attention is given to Cervantes’s creation of Don Quixote, Parts I and II, and to the false second part of his great work, published under the pseudonym Avellaneda. Finally, the chapter follows Cervantes through his last days and his death in 1616. Relying on decades of research and internationally acclaimed biographies of the author of Don Quixote, Canavaggio contributes an excellent building block for the volume.
Cervantes in/on the Americas
Authors: de Armas Wilson Diana 
Published: February 2021

AbstractJust as in other parts of the world, Cervantes’s fame swept through the Americas with the publication of Don Quixote, which reached Lima and even up into the Andes mountains by the end of 1606. A wide range of writers, politicians, jurists, artists, and philosophers can claim Cervantes as an influence. After discussing Cervantes’s frustrated attempts to emigrate to the Indies and Don Quixote’s successful arrival there, this chapter provides a representative discussion of what Cervantes had to say about the Americas and what they have said about him and his creations.
Captivity in Cervantes
Authors: Garcés María Antonia 
Published: February 2021

Abstract
Cervantes’s obsession with freedom and captivity evokes his long incarceration in Algiers (1575–80). In effect, his capture by Barbary corsairs in 1575 and the five years he spent in Algiers left an indelible impression on his fiction. From the first works written after his liberation, such as his play El trato de Argel (c. 1581–3) and his novel La Galatea (1585), to his posthumous book Los trabajos de Persiles y Sigismunda (1617), the story of this traumatic experience continuously resonates throughout his work. The motif of captivity characterizes Cervantes’s autobiographical narrative, La historia del cautivo, interpolated in Don Quixote I.39–41, as well as two of his novellas. Concurrently, his Barbary plays turn around the theme of captivity suffered by Christians in Ottoman territories during the early modern period.
Quixote and Counter-Quixote
Authors: Iffland James 
Published: February 2021

Abstract
With much of Part II of Don Quixote already written, Cervantes discovered that someone writing under the pseudonym of Alonso Fernández de Avellaneda had just published his own continuation of our hero’s adventures. To this very day, the precise identity of Avellaneda remains unknown. This chapter focuses on the significance of this work in Cervantine studies as well as addressing possible authorship. Cervantes engages in an aesthetic and ideological dual with the apocryphal Quixote and its writer, highlighting the cultural impact of the novel at the time of its composition.
Creation and Predestination
Authors: Hussey Phillip , McClymond Michael 
Published: February 2021

Abstract
In Edwards’s theology, the doctrines of creation and predestination exemplify the ‘contemplation of supreme things,’ often pressing the boundaries of Reformed and catholic orthodoxy. Edwards makes a link between the election and predestination of Jesus Christ and the act of creation. Edwards’s views on creation and predestination are rooted in a robust, trinitarian conception of God. Although Sang Hyun Lee and Oliver Crisp have both made substantial contributions to the contemporary discussion of Edwards’s view of God, we have found cause to qualify their claims at certain points. Contesting Lee’s account, we will argue that the Son’s disposition to communicate his glory and goodness is not purely the result of a reconceptualization of God’s essence as a dynamic disposition toward actuality, but instead follows from the differentiation of Father and Son in the act of creation. An explicitly trinitarian account of God is needed to grasp the full dimensions of Edwards’s account of creation. Regarding Crisp’s views, we take issue with the unqualified assertion that the creating of the world (or of any world) by Edwards’s God is ‘necessary.’ Rather than calling God’s act of creation ‘necessary,’ it might be better to call it ‘fitting.’
Politics and Economics
Authors: Valeri Mark 
Published: February 2021

Abstract
Despite the fact that Edwards never authored an extended or thorough commentary on political and economic matters, we can detect his assumptions and the general shape of his political and economic commentary scattered throughout his moral treatises, biblical commentary, miscellaneous observations, and sermons. A devoted subject of the Hanoverian monarchy, he presumed that Britain’s empire was the most laudable political system in the Atlantic world. Among other virtues, it served as a hedge against French Catholicism. He interpreted the meaning of that empire through Whig political agendas, which included a robust endorsement of Britain’s transatlantic commercial empire. Yet Edwards’s theological agendas often devalued political and commercial loyalties into contingent goods, subject to critique. He held that theological virtues had the power to minimize national identities in favour of worldwide Christian communion and universal benevolence.
Edwards’s Place and Importance in Anglo-American Literature
Authors: Gustafson Sandra M. 
Published: February 2021

Abstract
Long recognized as foundational contributions to British American belles lettres, the works of Jonathan Edwards influenced later writers and shaped narratives of American literary history. Edwards appears in the first descriptions of early American literature, and he continues to figure prominently in anthologies and histories of American writing today. This essay emphasizes major authors—from Harriet Beecher Stowe and Oliver Wendell Holmes, Sr., to Robert Lowell, to Marilynne Robinson—who have acknowledged his influence. The nature of that influence varies, for every generation creates a distinctive version of Edwards. Advancing a liberal vision of Christianity, Stowe and Holmes reacted against Edwards’s alleged theological rigidity and spiritual cruelty. Lowell wrote poems reflecting the Edwardsean revival of the mid-twentieth century and bearing the imprint of the New Criticism. And in recent years, Robinson has staked a claim as a latter-day Edwardsean, embracing his intellectual legacy as an inspiration and resource for her celebrated novels.
Creativity and the Ontology of Not-Yet Being
Authors: Siebers Johan 
Published: February 2021

Abstract
This chapter interprets and evaluates the ontology of not-yet being as it is developed in the philosophy of Ernst Bloch and extends this account with a reflection on creativity and the issues involved in conceptualizing creativity. In this way the ontology of not-yet being is related to the sphere of culture and cultural production. Its potential as an account of the ways in which we know and not-know the future is explored. The chapter investigates the significance of futurity, not-yet being, and creativity for our understanding of subjectivity and it concludes with a new conception of the humanities, including philosophy, as centrally concerned with the open future and its place in human existence, awareness, and culture. Throughout, the chapter sensitizes the reader to the particular requirements the articulation of futurity places on our language and our understanding of the nature of concepts, ideas, and theories
Future Weather
Authors: Endfield Georgina 
Published: February 2021

AbstractThis chapter draws on empirical research from an AHRC-funded project entitled Spaces of Experience and Horizons of Expectation: Extreme Weather in the UK, Past, Present and Future, to illustrate the complex historical geographies and politics of ‘weather wising’ and different forms of weather prognostications. Endfield considers the different ways in which particular historical subjects imagined and articulated knowledge about weather futures and examines the different temporalities implicated within such practices: from anxieties over immediate weather futures expressed in daily agricultural diaries to longer-term annual forecasting associated with annual almanacs. Uncovering a range of tools and technologies involved in weather forecasting—including both human and non-human methods of forecasting, phenological observations, and prognostications associated with animal behaviours—Endfield explores questions of credibility, authority, and status in terms of knowing and articulating understanding of future weather.
A Space for Time
Authors: Kemp Sandra 
Published: February 2021

AbstractThis essay analyses the role of museums in the creation of futures imaginaries and the ways in which these are embedded in socio-political narratives over time (narratives of nation, empire, power, consumption, and home). The essay tests its hypotheses through charting the evolution of the nineteenth-century phenomenon of the soirée—exhibitions and events showcasing technological, scientific, and cultural innovations of the future—from their heyday in the mid nineteenth century to their demise in the early twentieth century. In particular, the essay explores the social, spatial, and temporal organization of nineteenth- and early twentieth-century soirée display spaces as carriers of future worlds. It argues that the creation of futures imaginaries depends on interrelationships between people and objects across space and time, and that the complex web of relations established between words, objects, spaces, and people in exhibitions provides catalysts for ideas, ideologies, and narratives of the future.
The Global Futures Lab
Authors: Cardini Paolo 
Published: February 2021

Abstract
This chapter critiques the politics behind the representations of the future conjectured by contemporary creative industries and offers a counter-model based in specific forms of ‘cultural determinism’. It argues that the vast majority of creative speculations were and still are a mere representation of the fears and dreams of a restricted part of the global community, and are defined by a distinguishable style of Hollywoodesque sci-fi imaginary or the taste of the dominating design establishment. Drawing on the empirical experiential research undertaken by the Global Futures Lab—which invites international students to reflect upon their personal idea of future—this chapter advocates the need for more pluralist perspectives and localized visions in which traditions and belief shape alternative and hyper-contextual future realities.