bluuebunny/crossref_metadata_2025_split huggingface dataset:
Financiación pública del ICAA en el cortometraje animado en España (2008-2019)
Authors: Navarro Álvarez Adriana 
Published: March 2021

<p>En este artículo se analiza el panorama general de las subvenciones públicas nacionales otorgadas en España entre 2008- 2019 por el ICAA al cortometraje animado. Tras un breve repaso historiográfico de la implementación de las ayudas a proyecto y a cortometraje realizado, así como a la evolución legislativa dedicada al fomento de este formato, se llevará a cabo un análisis cuantitativo de ambas subvenciones destinadas al filme animado en breve formato en clave nacional. Se pretende así ofrecer un estudio de la situación y evolución económica de la producción de películas animadas de corta duración en España en este período. Los resultados muestran la estrecha vinculación existente entre el fomento de la política cultural en dicho período con el nivel de producción de estos filmes, desempeñando así un destacado papel en la consolidación del sector gracias a la dinamización de estas obras cinematográficas promovido por este organismo público.</p>
Espacios de imágenes del anime: Walter Benjamin y las políticas del consumo
Authors: Ristola Jacqueline 
Published: March 2021

<p>Este artículo analiza los estudios del anime contemporáneo y cómo se cruzan con el pensamiento político del filósofo y crítico Walter Benjamin (1892-1940). A través de un examen de los escritos de Benjamin sobre arte y política, junto con la teoría crítica de la producción y el consumo de anime, este ensayo destaca los potenciales políticos radicales de la creación de imágenes de anime para el público. Revisando las prácticas específicas de producción, distribución y consumo de anime, y la teoría contemporánea que las rodea, se argumentará que los escritos de Benjamin sobre la política del arte pueden ayudarnos a apreciar mejor estas prácticas y sus ramificaciones políticas. Estos rasgos aludidos incluyen la composición de imágenes planos, la mezcla de medios de anime, inmovilidad en la animación limitada, y prácticas de consumo otaku. Este ensayo termina con ejemplos de la franquicia más grande de Neon Genesis Evangelion para mostrar el pensamiento político de Benjamin en acción.</p>
Difference in pain and accuracy of two hyaluronic acid injection techniques for symptomatic knee osteoarthritis in overweight patients
Authors: D’Alessandro Roberto , Falsetti Paolo , Conticini Edoardo , Gabriele Al Khayyat Suhel , Bardelli Marco , Baldi Caterina , Gentileschi Stefano , Cantarini Luca , Frediani Bruno 
Published: March 2021

IntroductionTo evaluate differences of injection related pain, and the accuracy of the techniques in
two groups of overweight patients, performing the anterolateral approach for one group (G1) and
the superolateral approach for the second group (G2).Material and methodsIn the study, 126 knee joints from 86 osteoarthritis (OA) patients were evaluated. Inclusion criteria were body mass index (BMI) ≥ 25, absence of effusion and coagulopathy. Pain
evaluation during injection was evaluated with Visual Analogue Scale (VAS), while accuracy of the
procedure was evaluated with ultrasound (US).ResultsThe patients’ mean age was 69.9 ±9.01, VAS for G1 group was 1.71 ±1.89, for G2 group was
1.74 ±1.31. Mean BMI was 29.69 ±2.86, for G1 group was 28.29 ±3.29, for G2 group was 30.32 ±2.41.
No adverse events (AE) occurred in both studied groups. The accuracy rate of the procedure was
69.1% for G1 (38/55 knees), 95.7% for G2 (68/71 knees). No significant difference was found in VAS
pain score between G1 and G2 group (p = 0.45). We found the significant correlation between BMI
and VAS pain score in anterolateral accesses (G1) (r = 0.51; p < 0.005). No correlation was found
between age and VAS pain score in anterolateral access (G1). For the superolateral access (G2), no
correlation was found for age or BMI and VAS pain score.ConclusionsHyaluronic acid injection is safe therapeutic option for knee OA with no significant
differences between anterolateral and superolateral approaches in terms of pain in overweight patients. However, higher BMI seems to be a predictor of pain in anterolateral access, and the superolateral approach should be preferred in this group of patients.
Implikasi Teori Belajar Kognitif J. Piaget dalam Pembelajaran Bahasa Arab dengan Metode Audiolongual
Authors: Badi’ah Zahrotul 
Published: March 2021

There are so many learning theories, one of which is the cognitive theory. This article aims to examine cognitive learning theory and its implications for learning Arabic. The cognitive learning theory would be explored in depth based on the perspective of J. Piaget's theory and Arabic learning using the audio lingual method. This article is characterized by literature review, data is extracted through literature study and analysed through content analysis. The results found that cognitive theory has implications for learning Arabic with the audio lingual method, which has several aspects, namely: aspects of learning objectives, aspects of learning materials, aspects of language environment, aspects of method use, aspects of learning levels, aspects of learning models and aspects of facilities.
Keywords: Cognitive Learning Theory, Arabic Language Learning, Audio lingual Method
Efektivitas Pemanfaatan Platform Media Sosial dalam Pembelajaran Praktikum Secara Daring
Authors: Br Halawa Maria Veronika 
Published: March 2021

Changes in the online learning system that must be applied during this pandemic have an impact on the activeness of students in learning, especially practicum-based learning. It takes a learning media strategy that is appropriate in delivering and carrying out less efficient practicum learning processes online. The research method used is the tutorial method with a demonstration. The process of delivering material through the social media platforms YouTube and Instagram (results of demonstration recordings). Students make similar videos and upload them to their respective social media. The results showed that the use of social media platforms and their use in learning was quite efficient in implementing learning, especially practicum-based learning. In addition to making students learn independently, it also increases interest in learning practicum by showing their work on their respective social media accounts.
Keywords: Social Media Platforms, Practical Learning, Online Learning
ĐIỀU TRỊ VIÊM PHÚC MẠC RUỘT THỪA Ở TRẺ EM BẰNG PHẪU THUẬT NỘI SOI MỘT TROCAR KHÔNG ĐẶT DẪN LƯU
Authors: Thị Hồng Vân Nguyễn , Ngọc Sơn Trần , Đức Hiệp Phạm 
Published: March 2021

Mục tiêu: Báo cáo kết quả điều trị viêm phúc mạc ruột thừa (VPMRT) ở trẻ em bằng phẫu thuật nội soi một trocar không đặt dẫn lưu (PTNSMTKDL). Phương pháp nghiên cứu: Hồi cứu các trường hợp bệnh nhi VPMRT được điều trị bằng PTNSMTKDL tại bệnh viện đa khoa Xanh Pôn từ tháng 1 năm 2018 tới tháng 5 năm 2020. Trong PTNSMTKDL: chúng tôi đặt 1 Trocar 11mm qua rốn và sử dụng optic 10mm có kênh cho dụng cụ 5mm, ruột thừa được cắt bên ngoài hoặc trong ổ bụng, không đặt dẫn lưu. Kết quả: Có 306 bệnh nhân (BN) thuộc diện nghiên cứu, tuổi trung bình (TB) 7,9 tuổi. 80,4% BN viêm phúc mạc khu trú, 9,6% viêm phúc mạc toàn thể. 15% BN phải đặt thêm 2 trocar. Thời gian phẫu thuật TB 45,6 phút. Không có tai biến trong mổ. Thời gian nằm viện sau mổ trung bình (TB) 7,5 ngày. Thời gian TB phục hồi lưu thông tiêu hóa 1,8 ngày. Các biến chứng sớm sau mổ bao gồm nhiễm trùng vết mổ 5,4%, nhiễm trùng/abscess tồn dư ổ bụng sau mổ 5% (không có BN nào phải mổ lại). Kết quả thẩm mỹ sau mổ rất tốt, các BN coi như không thấy sẹo mổ. Kết luận: PTNSMTKDL là khả thi ở đa số trường hợpVPMRT ở trẻ em, an toàn và có tính thẩm mỹ cao.
ĐẶC ĐIỂM HÌNH ẢNH NỘI SOI PHẾ QUẢN VÀ NGUYÊN NHÂN GÂY VIÊM PHỔI BỆNH VIỆN CỦA BỆNH NHÂN THỞ MÁY ĐIỀU TRỊ TẠI KHOA HỒI SỨC TÍCH CỰC – BỆNH VIỆN HỮU NGHỊ
Authors: Quang Phương Lê , Minh Lực Nguyễn 
Published: March 2021

Mục tiêu: Mô tả đặc điểm hình ảnh nội soi phế quản về tổn thương niêm mạc và lượng dịch tiết của bệnh nhân Viêm phổi bệnh viện có thở máy tại khoa HSTC – CĐ bệnh viện Hữu Nghị.Đặc điểm Vi khuẩn gây Viêm phổi bệnh viện (VPBV) và tình trạng đề kháng với các kháng sinh thường dùng của các vi khuẩn phân lập được. Phương pháp nghiên cứu: Nghiên cứu mô tả cắt ngang 39 bệnh nhân thở máy tại khoa Hồi sức tích cực và chống độc bệnh viện Hữu Nghị từ 2/2019 đến 10/2020, được chẩn đoán Viêm phổi bệnh viện, có chỉ định Nội soi phế quản, nuôi cấy dịch phế quản cho kết quả dương tính và được làm kháng sinh đồ. Kết quả: Tổng số 39 bệnh nhân thở máy đủ tiêu chuẩn chẩn đoán VPBV, hình ảnh nội soi phế quản cho thấy đặc điểm tổn thương niêm mạc dạng thâm nhiễm có tỷ lệ cao nhất chiếm 48,2%, dịch tiết đờm loãng và đờm đặc có tỷ lệ tương đương, cùng là 38%, còn lại là hình ảnh viêm mủ phế quản. Kết quả nuối cấy dịch phế quản và kháng sinh đồ cho thấy nguyên nhân chủ yếu là vi khuẩn Gram âm chiếm 97%, trong đó cao nhiều nhất là Klebsiella pneumoniae chiếm tỷ lệ cao nhất với 41%, tiếp đó là Pseu. Aeruginosa với tỷ lệ 36%. Gram dương là vi khuẩn cơ hội chiếm 3%, không thấy Tụ cầu vàng. Acinetobacter. Baumannii chiếm tỷ lệ thấp hơn tuy nhiên đề kháng kháng sinh mạnh hơn. Trong các Vi khuẩn Gram âm thường gặp, tỷ lệ đề kháng rất cao với kháng sinh nhóm Cefalosphorin và Quinolon (> 70%), đề kháng thấp hơn với nhóm Carbapenem, Piperacillin/Tazobactam và Cefoperazone/Sulbactam. Kết luận: Tổn thương niêm mạc phế quản và tính chất dịch tiết không có độ tương quan, tuy nhiên phần nào phản ánh mức độ tổn thương phổi, giúp thay đổi thái độ điều trị. Nguyên nhân gây VPBV chủ yếu là vi khuẩn Gram Âm. Các VK Gram Âm thường gặp đề kháng cao với nhiều loại kháng sinh hay dùng, đặc biệt là nguyên nhóm Quinolon và Cefalosphorin, còn nhạy cảm với Carbapenem, Piperacillin/Tazobactam và Cefoperazone/Sulbactam
THỰC TRẠNG KHẨU PHẦN BỮA ĂN CA CÔNG NHÂN DỆT MAY MỘT SỐ ĐIỂM MIỀN BẮC
Authors: Thị Lan Hương Nguyễn , Thị Phương Hà Đỗ , Bạch Mai Lê , Trần Hải Đỗ 
Published: March 2021

Nghiên cứu mô tả cắt ngang được thực hiện trên 959 công nhân tại 12 công ty Dệt may thuộc 5 tỉnh phía Bắc nhằm đánh giá thực trạng khẩu phần bữa ăn ca công nhân dệt may. Kết quả cho thấy thực phẩm được tiêu thụ trung bình cao nhất trong khẩu phần ăn ca công nhân là nhóm ngũ cốc (151,2g), kế đến là nhóm rau quả (65,4g), thịt và cá (58,2g). Nhóm trứng, sữa, bánh kẹo ngọt, đồ uống có cồn được tiêu thụ rất ít. Trung bình năng lượng trong khẩu phần ăn thực tế cung cấp là 745,6 kcal đáp ứng 83,9% năng lượng theo NCDDKN với tỷ lệ Protein: Lipid: Glucid là 15,2: 21,7: 61,3. Tỷ lệ Ca/P; lượng vitamin B2, PP và canxi, sắt, kẽm của cả suất ăn cung cấp và khẩu phần thực tế của công nhân cơ bản đều chưa đáp ứng đủ theo nhu cầu khuyến nghị, thể hiện sự thiếu cân đối về hàm lượng vitamin, khoáng chất trong khẩu phần ăn.
Compilation of Management of Asrigdara from various Ayurvedic classic text books
Authors: Mithu Khushboo , Bharathi K. , Jha Kajal , Sonu  , Anu M.S. 
Published: March 2021

ABSTRACT :
According to Charaka Aacharya Rakta pradara is described under Pradar Roga. Excessive white discharge per vaginally is called as Shweta Pradara, when there is excessive or heavy menstrual bleeding is called as Raktapradara. Due to pradirana ( excessive excretion) of raja ( menstrual blood ), it is named as pradara and since, there is dirana ( excessive excretion ) of asrk ( menstrual blood ) hence, it is known as Asrigdara. Asrigdara appears to analogous to menorrhagia. In this review there is compilation of drugs used to treat Asrigdara. Here, in this review management and formulations along with preparations are being described. Drugs for external use, Vasti, Nasya, Churnas, Kawatha, Kalka, Leha, Guggulu, Modak, Ksheera, Taila, Rasa are being described with separate headings.
Keywords: Asrigdara, Formulations, Preparations
Sensitivity of mixed-phase moderately deep convective clouds to parameterizations of ice formation – an ensemble perspective
Authors: Miltenberger Annette K. , Field Paul R. 
Published: March 2021

Abstract. The formation of ice in clouds is an important processes in mixed-phase and ice-phase clouds. Yet, the representation of ice formation in numerical models is highly uncertain. In the last decade, several new parameterizations for heterogeneous freezing have been proposed. However, it is currently unclear what the effect of choosing one parameterization over another is in the context of numerical weather prediction. We conducted high-resolution simulations (Δx=250 m) of moderately deep convective clouds (cloud top ∼-18 ∘C) over the southwestern United Kingdom using several formulations of ice formation and compared the resulting changes in cloud field properties to the spread of an initial condition ensemble for the same case. The strongest impact of altering the ice formation representation is found in the hydrometeor number concentration and mass mixing ratio profiles. While changes in accumulated precipitation are around 10 %, high precipitation rates (95th percentile) vary by 20 %. Using different ice formation representations changes the outgoing short-wave radiation by about 2.9 W m−2 averaged over daylight hours. The choice of a
particular representation for ice formation always has a smaller impact then omitting heterogeneous ice formation completely. Excluding the representation of the Hallett–Mossop process or altering the heterogeneous freezing parameterization has an impact of similar magnitude on most cloud macro- and microphysical variables with the exception of the frozen hydrometeor mass mixing ratios and number concentrations. A comparison to the spread of cloud properties in a 10-member high-resolution initial condition ensemble shows that the sensitivity of hydrometeor profiles to the formulation of ice formation processes is larger than sensitivity to initial conditions. In particular, excluding the Hallett–Mossop representation results in profiles clearly different from any in the ensemble. In contrast, the ensemble spread clearly exceeds the changes introduced by using different ice formation representations in accumulated precipitation, precipitation rates, condensed water path, cloud fraction, and outgoing radiation fluxes.
A regime view of future atmospheric circulation changes in northern mid-latitudes
Authors: Fabiano Federico , Meccia Virna L. , Davini Paolo , Ghinassi Paolo , Corti Susanna 
Published: March 2021

Abstract. Future wintertime atmospheric circulation changes in the Euro–Atlantic (EAT) and Pacific–North American (PAC) sectors are studied from a weather regimes perspective. The Coupled Model Intercomparison Project phases 5 and 6 (CMIP5 and CMIP6) historical simulation performance in reproducing the observed regimes is first evaluated, showing a general improvement in the CMIP6 models, which is more evident for EAT. The circulation changes projected by CMIP5 and CMIP6 scenario simulations are analysed in terms of the change in the frequency and persistence of the regimes. In the EAT sector, significant positive trends are found for the frequency and persistence of NAO+ (North Atlantic Oscillation) for SSP2–4.5, SSP3–7.0 and SSP5–8.5 scenarios with a concomitant decrease in the frequency of the Scandinavian blocking and Atlantic Ridge regimes. For PAC, the Pacific Trough regime shows a significant increase, while the Bering Ridge is predicted to decrease in all scenarios analysed. The spread among the model responses is linked to different levels of warming in the polar stratosphere, the tropical upper troposphere, the North Atlantic and the Arctic.
Multifactorial Contributions to Central Incisor Tooth Morphology and the Presence of Black Triangles: A Case Study
Authors: Kohane Steven E. , Means Katelyn C. 
Published: March 2021

Abstract: Dentists are often faced with patient concerns of smile esthetics in addition to oral health and should be equipped to help patients manage both. Black triangle disease, or a lack of interdental papilla, is esthetically displeasing particularly in the central incisor region and has a hoard of etiologies ranging from gum disease to inherited tooth morphologic features. Addressing patients’ esthetic concerns must first be met with understanding the causation of the black triangles before treatment can be rendered. Genetic contributions are multifactorial, and this case report provides evidence for a case of a central incisor black triangles without other affected family members.Background: Black triangles are a prominent feature for those experiencing a lack of interdental papilla between central incisors and may dramatically affect the presentation of a person’s smile. The aim of this case report is to convey the importance of managing patients’ esthetic chief complaints while addressing the etiology of the esthetic concern.Case Description: A 24-year-old man presented to his dental colleague with concern of his black triangle spaces. The patient does not have gingival recession in the area of interest, and his biological mother and brother do not have black triangle spaces. Pathology is not an issue, but instead inadequate length of the central incisor mesial contact area prevents the interdental papilla from reaching the contact. Esthetics are a concern, but the patient is not interested in irreversible treatment for his healthy tissue.Practical Implications: Dentists should be aware of the multifactorial contributions to patients’ esthetic concerns. Dentists should also be aware that meeting a patient’s expectations may require a more complex treatment plan than the patient expected.
PEMBERDAYAAN KARANG TARUNA (Studi Kasus Karang Taruna Sinar Muda Desa Ngabetan Kecamatan Cerme Kabupaten Gresik)
Authors: Utomo Priyo , Mursyid Imam , Arifin Syamsul 
Published: March 2021

Penelitian ini bertujuan untuk mengetahui sejauh mana proses pemberdayaan Karang Taruna Sinar Muda di Desa Ngabetan Kecamatan Cerme Kabupaten Gresik. Jenis penelitian yang digunakan adalah metode penelitian deskriptif kualitatif. Fokus penelitian yaitu tujuan pemberdayaan yang berdasarkan pada Permensos No 23 Tahun 2013 beberapa tahapannya yaitu persiapan pemberdayaan, pelaksanaan pemberdayaan, sampai pada pendayagunaan lanjutan.
Untuk meningkatkan sumber daya manusia Karang Taruna Sinar Muda di Desa Ngabetan dimulai dari sosialisasi program. Selanjutnya adanya pemberian motivasi kepada Anggota Karang Taruna tentang pentingnya pelatihan yang nantinya akan meningkatkan kemampuan mereka dalam berorganisasi. Selain itu dengan adanya pendayagunaan lanjutan dalam hal memberikan wewenang kepada anggota Karang Taruna Sinar Muda untuk melaksanakan kegiatan yang sudah direncanakan. Untuk meningkatkan kelembagaan Karang Taruna Sinar Muda Desa Ngabetan dimulai dengan tahapan perencanaan pemberdayaan dalam bentuk perekrutan. Selanjutnya kegiatan pemberdayaan dimulai dengan pembentukkan awal kepengurusan. Kemudian dalam tahapan pendayagunaan lanjutan, perangkat desa memberikan wewenang kepada ketua Karang Taruna Sinar Muda untuk melakukan pembentukan kepengurusan baru dengan berbagai pengembangan divisi yang ada.
Untuk mengembangkan aktivitas karang taruna memerlukan beberapa proses atau tahapan yang tidak mudah seperti halnya harus mensinergikan antara program kerja Desa dengan program kerja yang dilakukan oleh pihak Karang Taruna Sinar Muda. Peningkatkan sarana prasarana untuk kegiatan Karang Taruna Sinar Muda membutuhkan proses yang tidak mudah, mulai dari pengajuan yang nantinya akan dibawa ke Musyawarah Desa, sampai pada kesepakatan untuk menggunakan sarana prasarana yang ada untuk melakukan kegiatan yang sudah diprogramkan. Adanya upaya untuk meningkatkan jejaring antara Karang Taruna Sinar Muda dengan pihak diluar desa, akan tetapi belum maksimalnya jaringan atau mitra yang ada di desa.
ANALISIS KELAYAKAN USAHA PENGOLAHAN IKAN ASAP DI KECAMATAN WAWOTOBI KABUPATEN KONAWE
Authors: Sumiratin Endang , Syarbiah Sarty 
Published: March 2021

Kecamatan Wawotobi Kabupaten Konawe merupakan salah satu daerah para pelaku usaha pengolah ikan asap dalam menjalankan usahanya. Pelaku usaha pengolah ikan asap di Kecamatan Wawotobi adalah industri kecil atau industri Rumah Tangga dimana modal yang mereka peroleh adalah modal sendiri, dengan kondisi sosial ekonomi yang berbeda-beda, sehingga pendapatan yang diperoleh pedagang satu dengan pedagang lainnya berbeda-beda pula, baik dari segi usaha maupun dari segi produksi yang diperoleh.
Penentuan lokasi penelitian dilakukan secara langsung (purposive). Variabel yang diamati dalam penelitian ini adalah :Identitas responden meliputi : umur, pendidikan formal, pengalaman berusaha dan jumlah tanggungan keluarga. Pendapatan meliputi : besarnya penerimaan dan biaya usaha yang dikeluarkan.
Berdasarkan hasil penelitian diketahui bahwa : 1. Penerimaan rata-rata usaha pengolahan ikan asap yang dilakukan di Kecamatan Wawotobi Kabupaten Konawe rata-rata sebesar Rp. 20.336.646,- setiap produksi dalam 1 bulan, dan biaya rata-rata yang dikeluarkan dalam usaha pembuatan ikan asap sebesar Rp. 15.247.098,- serta pendapatan rata-rata yang diperoleh sebesar Rp.5.089.548,-. 2. Usaha pengolahan ikan asap layak dikembangkan karena mempunyai R/C = 1,3 artinya setiap penggunaan biaya Rp. 1.000,- maka akan diperoleh penerimaan Rp. 333,- layak diusahakan/ menguntungkan
ANALISIS PENGARUH FINANCIAL LITERACY DAN FINANCIAL ATTITUDE TERHADAP FINANCIAL BEHAVIOR PADA SISWA SEKOLAH MENENGAH PERTAMA DI KOTA BANDUNG
Authors: Pusparani Audry , Krisnawati Astrie 
Published: March 2021

Dalam kehidupan modern saat ini, uang merupakan suatu benda yang sifatnya sangat vital. Pengelolaan terhadap sumber keuangan yang efektif sangat diperlukan individu untuk dapat mengambil keputusan keuangan yang tepat dan bijak. Saat ini perilaku konsumtif sudah mempengaruhi para remaja di Indonesia. Pasalnya, para produsen menjadikan remaja sebagai pasar potensial mereka. Sifat remaja yang selalu ingin eksis di lingkungannya juga tidak dapat dihindarkan sehingga mereka lebih memilih untuk membeli barang yang mereka inginkan, bukan yang mereka butuhkan.
Pada penelitian ini, kuesioner disebarkan kepada 400 orang responden yang terdaftar pada 9 Sekolah Menengah Pertama di Kota Bandung. Dilakukan analisis deskriptif untuk mengetahui kategori masing-masing variabel. Uji regresi linear berganda untuk menguji pengaruh, t-test dan f-test digunakan untuk menguji hipotesis.
Berdasarkan hasil penelitian, ditemukan bahwa financial literacy berpengaruh signifikan terhadap financial behavior secara parsial, begitupun halnya dengan financial attitude. Secara simultan, financial literacy dan financial attitude juga berpengaruh terhadap financial behavior.
FAKTOR-FAKTOR YANG MEMPENGARUHI BRAND EXPERIENCE TEHADAP BRAND LOYALTY PADA IPHONE INDONESIA
Authors: Latifah Nur 
Published: March 2021

Alat komunikasi canggih atau yang terkenal dengan smartphone, saat ini sudah menjadi kebutuhan bagi sebagian besar orang. Dengan banyaknya perusahaan smartphone yang ada di Indonesia menyebabkan konsumen lebih sadar akan merek yang ada dan mengenalinya sesuai dengan kebutuhan. Salah satu smartphone flagship yang dikenal konsumen adalah iPhone.
Penelitian ini menggunakan SEM-PLS untuk mengetahui faktor-faktor yang mempengaruhi hubungan antara brand experience (sensory experience, intellectual experience, behavioral experience) terhadap brand loyalty (behavioral loyalty, attitudinal loyalty).
Hasil penelitian menyatakan bahwa seluruh dimensi brand experience berpengaruh positif signifikan terhadap brand love dan brand trust . Brand love dan brand trust berpengaruh positif signifikan terhadap seluruh dimensi brand loyalty. Brand love memediasi secara signifikan hubungan antara seluruh dimensi brand experience dengan seluruh dimensi brand loyalty kecuali dimensi brand experience (intellectual experience) dengan brand loyalty (attitudinal loyalty). Brand identification tidak memoderasi secara positif signifikan hubungan antara seluruh dimensi brand experience dengan brand love dan brand trust. Brand identification tidak memoderasi secara positif signifikan hubungan antara brand love dan seluruh dimensi brand loyalty. Brand identification memoderasi secara positif signifikan hubungan antara brand trust dan behavioral loyalty. Brand identification tidak memoderasi secara positif signifikan hubungan antara brand trust dan attitudinal loyalty.