DIRECTIONS OF PERSPECTIVE DEVELOPMENT OF THE TERRITORIAL ORGANIZATION OF THE REGIONAL TOURIST COMPLEX OF KHMELNYTSKY REGION
Authors: Dolynska Olesia 
Published: December 2021

The directions of perspective development of the territorial organization of the regional tourist complex of Khmelnytsky region are analyzed. As part of the regional tourist complex of Khmelnytsky region, we have identified point elements of the territorial structure: 2 bifunctional tourist nodes; 10 bifunctional tourist centers; 1 monofunctional tourist center; 17 bifunctional tourist points; 18 monofunctional tourist points.
Four clusters are distinguished. The most complex territorial formations in the regional tourist complex of Khmelnytsky region are Khmelnytsky and Kamyanets-Podilsky bifunctional dispersed bushes. The main branch directions of perspective development of tourist activity of Khmelnytsky region are considered. As part of the improvement of the territorial organization of the regional tourist complex, it is necessary to pay attention first of all to the intensification of activities to complete the formation of existing tourist dispersed bushes. It is necessary to promote the establishment of Kamyanets-Podilsky as a tourist «superpoint» of the national level. It is advisable to form on the basis of this city a complex dispersed tourist bush, which should take a leading position in the development of tourism in the Khmelnytsky region. In order to reduce the polarization of the tourist regional complex, to promote the completion of the formation of tourist scattered bushes in other areas of the region.
Of particular importance is its development on the basis of the regional center, which has the most favorable transport and geographical position in the region. It is expedient to build a primary network of tourist points and centers in the most promising 13 rural settlements, as well as to create two tourist clusters (Medzhibizh and Sataniv). Of particular importance is the development of a network of agricultural settlements, which will attract existing from the monuments of nature, history and culture.
Thus, on the one hand, it is necessary to promote the establishment of Kamyanets-Podilsky as a tourist "superpoint" of the national level. It is advisable to form on the basis of this city a complex dispersed tourist bush, which should take a leading position in the development of tourism in the Khmelnytsky region. On the other hand, in order to reduce the polarization of the tourist regional complex, it is advisable to help complete the formation of tourist scattered bushes in other areas of the region. Of particular importance in this context is its development on the basis of the regional center, which has the most favorable transport and geographical position in the region. Also expedient, in our opinion, is the development of the primary network of tourist points and centers in the most promising 13 rural settlements, as well as the creation of two tourist clusters on the basis of the villages of Medzhibizh and Sataniv. Of particular importance in this context is the development of a network of agro-villages, which will involve in tourism activities of national importance monuments of nature, history, culture, as well as partially relevant monuments of local importance in the Khmelnytsky region.
Key words: development, territorial organization, regional tourist complex, Khmelnytsky region.