bluuebunny/crossref_metadata_2025_split huggingface dataset:
How executives talk
Authors: Key Thomas Martin , Keel Astrid Lei 
Published: February 2020

PurposeThis paper aims to explore how chief executive officers (CEOs) and C-suite marketing executives (chief marketing officers [CMOs], chief customer officers [CCOs], chief branding officers [CBOs], etc.) talk about marketing concepts to better understand how marketers can more effectively articulate their value and increase their strategic influence within the firm.Design/methodology/approachArtificial intelligence-enabled computerized text analysis was used to identify and weight keywords from 266 CEO and C-suite marketing executive interviews. Custom marketing concept dictionaries were used to gauge overall marketing focus.FindingsThe analysis revealed opportunities for C-suite marketers to align specific marketing concepts with that of CEOs for increased strategic influence. Comparisons between C-suite marketing roles showed that CMOs are more focused on marketing strategy than specialized C-suite marketing positions, such as CCO and CBO. This points to a potential decrease in strategic impact for marketing executives dependent on the specialization of their position.Research limitations/implicationsUsing IBM Watson’s black-box artificial intelligence may limit the ability to replicate results from the content analysis; however, the results identify important ways that marketing executives can use to increase their ability to articulate their value within the firm.Practical implicationsC-suite marketing executives who want to increase the strategic alignment of their role with their firm must pay close attention to the marketing concepts they talk about, and how those align with their CEO’s marketing knowledge. The creation of specialized C-suite marketing roles may unintentionally limit the strategic thinking and firm-level impact of marketers.Originality/valueThis paper represents the first use of artificial intelligence-enabled computerized text analysis to explore and compare executive speech acts to help increase marketing’s influence in the firm. It is also the first to explore differences in marketing concept use between C-suite marketing roles.
The use of product scarcity in marketing
Authors: Shi Xiaohui , Li Feng , Chumnumpan Pattarin 
Published: February 2020

PurposeAs a frequently observed business phenomenon, the use of product scarcity to improve a product’s market performance has received increasing attention from both academics and practitioners. The resulting literature has covered a wide variety of issues based on various theories, using different research methods, in a diverse range of settings. However, this diversity also makes it difficult to grasp the core themes and findings, and to see the outstanding knowledge gaps. This paper aims to review previous studies on the use of product scarcity in marketing and identifies new directions for future research.Design/methodology/approachA systematic review was conducted to identify and analyse 66 research papers published in business and management journals between 1970 and 2017.FindingsThe authors examined the underlying theories of scarcity-based marketing, and developed a conceptual framework that describes the key factors of product scarcity and how they influence both consumers and the market. They also highlighted some key achievements in modelling the processes involved in using product scarcity in marketing.Originality/valueThis analysis of the identified papers suggests that there are substantial gaps in our knowledge of this field, which opens up new paths for future research. For future research, the authors identified three directions aimed at: addressing the practical needs of firms in understanding product scarcity; guiding the implementation of scarcity-based strategies; and measuring, monitoring and predicting the level of product scarcity and its impacts during implementation.
Proposed method: mean delays synchronization protocol (MDSP) for wireless sensor networks
Authors: Chelik Mourad , Beghdad Rachid 
Published: February 2020

PurposeMany synchronization approaches are based on low-level time capturing, causing a tight integration with the Media Access Control (MAC) layer. Alternatively, this study aims to present a hybrid approach combining both receiver–receiver and sender–receiver schemes to reduce the variation of two-way message exchange durations, in heavy-load networks. To achieve network-wide synchronization, a variant of Prim’s algorithm (Cormen et al., 2009) is used to build a spanning tree, guaranteeing the minimum number of ancestors and limited error propagation. The simulation results show that the proposed approach is very competitive with a set of the most-cited synchronization protocols. In addition, a new synchronization simulator SynSim was developed using C++ languageDesign/methodology/approachTo achieve network-wide synchronization, a variant of Prim's algorithm (Cormen et al., 2009) is used to build a spanning tree, guaranteeing the minimum number of ancestors and limited error propagation.FindingsSimulation results show that the proposed approach is very competitive with a set of the most-cited synchronization protocols. In addition, a new synchronization simulator SynSim was developed using in C++ language.Research limitations/implicationsIt can be concluded from the experiments that MDSP is suitable for WSNs especially if MAC layer timestamping is not possible. So, the mean delays synchronization protocol (MSDP) is suitable to achieve time synchronization in single-hop and multi-hop networks without the MAC layer timestamping in large wireless sensor network (WSN) deployments.Practical implicationsA future enhancement of MDSP could be switching between the traditional timestamping and the new proposed timestamping based on a given threshold, which is the number of nodes in the neighborhood and the load of the network. It will be also interesting to test it in a prototype. The proposed solution can be used in practice to implement the Time-division multiple access (TDMA) protocol in a WSN. In addition, the proposed simulator can be used in a computer network synchronization protocols course.Originality/valueTo the best of authors’ knowledge, this study’s contribution is original. In addition, the authors implemented a new synchronization simulator
Square microstrip multi band fractal antenna using EBG structure for wireless applications
Authors: Akkole Suresh , N. Vasudevan 
Published: February 2020

Purpose
Application of electromagnetic band gap (EBG) i.e. electromagnetic band gap technique and its use in the design of microstrip antenna and MIC i.e. microwave integrated circuits is becoming more attractive. This paper aims to propose a new type of EBG fractal square patch microstrip multi band fractal antenna structures that are designed and developed. Their performance parameters with and without EBG structures are investigated and minutely compared with respect to the resonance frequency, return loss, a gain of the antenna and voltage standing wave ratio.

Design/methodology/approach
The fractal antenna geometries are designed from the fundamental square patch and then EBG structures are introduced. The antenna geometry is optimized using IE3D simulation tool and fabricated on low cost glass epoxy FR4, with 1.6 mm height and dielectric materials constant of 4.4. The prototype is examined by means of the vector network analyzer and antenna patterns are tested on the anechoic chamber.

Findings
Combining the square fractal patch antenna with an application of EBG techniques, the gain of microstrip antenna has been risen up and attained good return loss as compared to the antennas without EBG structures. The designs exhibit multi-frequency band characteristics extending in between 1.70 and 7.40 GHz. Also, a decrease in antenna size of 34.84 and 59.02 per cent for the first and second iteration, respectively, is achieved for the antenna second and third without EBG. The experimental results agree with that of simulated values. The presented microstrip antenna finds uses in industrial, scientific and medical (ISM) band, Wi-Fi and C band. This antenna can also be used for satellite and radio detection and range devices for communication purposes.

Originality/value
A new type of EBG fractal square patch microstrip antenna structures are designed, developed and compared with and without EBG. Because of the application of EBG techniques, the gain of microstrip antenna has been risen up and attained good return loss as compared to the antennas without EBG structures. The designs exhibit multi-frequency band characteristics extending in between 1.70 and 7.40 GHz, which are useful for Wi-Fi, ISM and C band wireless communication.
Cause-related marketing and service innovation in emerging country healthcare
Authors: Kumar Pradeep , Singh Sanjay Kumar , Pereira Vijay , Leonidou Erasmia 
Published: February 2020

PurposeThe purpose of this paper is to identify the constituents of cause-related marketing (CRM) capabilities in the context of an emerging market healthcare sector, by incorporating the resource-based view alongside the dynamic capability perspective. Moreover, the authors aim to illustrate how the typologies of CRM capabilities help to achieve service innovation whilst taking into consideration the role of service flexibility (SF) and service climate.Design/methodology/approachThe authors develop a research framework through a representative and novel case study in the Indian healthcare market by utilizing and analyzing the subject-specific literature. Furthermore, a quantitative survey of healthcare professionals was conducted to assess the relationships utilizing PLS–SEM.FindingsAfter identifying the constituents of CRM capabilities, the study confirms the mediating mechanism of SF between CRM capabilities and service innovation. Furthermore, findings from the study suggest that service climate positively moderates the relationship between CRM capability and SF.Research limitations/implicationsThe study was conducted in the emerging country healthcare market of India. Thus, the generalizability of the framework needs to be tested in a similar or contrasting context. Furthermore, the sample size for the study was limited to healthcare professionals, and the customer’s perspective was missing.Originality/valueThis paper is a first step to identify the specific dimensions of CRM capability and explain it as a higher-order factor. The study further provides an integrative framework that includes CRM capability, service innovation, SF and service climate. More specifically, it enhances the understanding of the constituents of the CRM capabilities and their influence on service innovation.
The influence of unilateral supplier transaction-specific investments on international buyer opportunism: empirical findings from local suppliers in China
Authors: Wang Lei , Zhang Chun , Li Jun , Huo Dong , Fan Xing 
Published: February 2020

PurposeThis study examines how unilateral supplier transaction-specific investments (TSIs), directly and indirectly, influence international buyer opportunism and the extent to which detailed contracts enable suppliers to safeguard against international buyer opportunism. The study also examines whether relationship length affects the efficacy of detailed contracts in cross-border outsourcing relationships.Design/methodology/approachThe hypotheses are tested by using data collected from multiple informants working for 229 manufacturing suppliers in China. Multiple regression with a three-way interaction is used to test the hypotheses.FindingsUnilateral supplier TSIs encourage international buyer opportunism through increased supplier dependence. Contract specificity negatively moderates the effect of supplier dependence on international buyer opportunism. This moderating effect is stronger in long-term cross-border buyer–supplier relationships than in short-term ones.Originality/valueThe current study extends the cross-border outsourcing literature by examining how emerging-market suppliers in a weak power position can proactively safeguard against international buyer opportunism by using detailed contracts. Our findings show that supplier dependence mediates the relationship between unilateral supplier TSIs and international buyer opportunism; detailed contracts, however, can help dependent suppliers safeguard against international buyer opportunism. In particular, the findings highlight the importance of long-term buyer–supplier relationships that enhance the efficacy of detailed contracts.
US companies and political influence: how business can read the government landscape better
Authors: Greiner Michael , Lee Jaegul 
Published: February 2020

Purpose
This paper aims to help executives understand how to interact with government in today’s chaotic political environment.

Design/methodology/approach
This paper is based upon voluminous research analyzing a unique data set downloaded from a number of sources, including the financial reports of public companies and the contribution reports filed by political action committees and candidates for Congress.

Findings
This study found that political decision-making is constrained by a set of institutions the authors call the political landscape. This framework includes three factors that businesses looking to influence government and the elected officials themselves must consider: the politicians’ ideology, the political trends of their constituency and their existing relationships. While these factors constrain the ability of politicians and business advocates to successfully pursue certain policy positions, businesses may be able to influence these factors through effective political activism, and in so doing, they may be able to push key government decision-makers to alter their positions.

Practical implications
This research will help executives understand how government operates in this new era of uncertainty. Being able to read the political landscape will enable business leaders to anticipate and perhaps even mitigate governmental threats to their business.

Originality/value
This research updates the market theory of politics which has received limited empirical support. It is especially valuable in the wake of Supreme Court’s decisions that have increased the potential for business to impact politics.
The decade of innovation: from benchmarking to execution
Authors: Dobni C. Brooke , Klassen Mark 
Published: February 2020

Purpose
This article aims to highlight the results of a Global Innovation Survey from 407 organizations representing 33 countries. This was the third of three surveys conducted by the researchers since 2011. Ten key insights were formulated to gauge the progress of innovation in organizations as well as the practice and success of nine innovation methods (data analytics, design thinking, innovation metrics, etc.) used to support innovation execution.

Design/methodology/approach
The survey data was bifurcated into two groups, high and low innovators, by analyzing their innovation scores using a K-means cluster analysis. This was followed by correlational analysis with the innovation practices by these groups. Qualitative survey data was also collected and used to interpret the results.

Findings
Overall innovation scores have improved over the decade. Organizations are still struggling with process drivers such as idea management and innovation measures. High innovators are pervasively using innovative methods to advance innovation execution much more than low innovators. The two methods that showed the highest correlation to an innovative culture were design thinking and open innovation.

Originality/value
Comparing the Global Innovation Survey to two other surveys, 2011 Canadian Executives (n = 605) and 2013 US Fortune 1000 (n = 1,203) that use the same innovation measurement scale, provides a unique longitudinal perspective. The nine innovation methods investigated in the Global Innovation Survey provide original insight into how high and low innovative organizations are using methods to advance innovation execution.
Cultural norms and the marketplace: favor economies in the Arab world
Authors: El Jurdi Hounaida , Houjeir Roudaina 
Published: February 2020

PurposeRecent scholarship has highlighted the complexity of buyer-seller relationships in emerging markets and called for a better understanding of the cultural norms shaping such relationships. This paper aims to draw on social capital theory to explore the role of networks and relational norms, such as wasta, in Arab culture on consumer relational behaviors. The Arab market constitutes a significant economy and social networks and relational norms are of significant value in Arab culture.Design/methodology/approachA qualitative approach was used to address the research questions. In-depth semi-structured interviews were conducted with 19 male and female consumers across Lebanon over a four-month period.FindingsSocial networks are heavily used in relational behaviors to achieve four types of goals, namely, self-serving goals, unity goals and equality goals and relationship maintenance goals. In fulfilling these goals consumers create economies of favors that aim at the using and maintenance of communal bonds.Research limitations/implicationsThis study was conducted in one geographical context. While Lebanon shares many of its characteristics with other Arab countries, future research should aim at exploring the influence of social networks in other Arab and emerging market contexts.Practical implicationsConsumers have different motivations between formal and informal markets. The research suggests that small sellers in highly embedded markets need to use their social networks and to make their stories authentic and known within their communities to facilitate emotional connections with consumers.Originality/valueEmerging markets offer opportunities to extend our understanding of marketing theory and practice. This research provides a richer understanding of Arab consumers and suggests thatwastarelationships play a role in consumptive decisions and not just in business negotiations.Wasta, as a cultural form of cultural capital, is heavily used in consumption as a coping mechanism to overcome market inefficiencies.
Islamic tourism: travel motivations, satisfaction and word of mouth, Ghana
Authors: Preko Alexander , Mohammed Iddrisu , Gyepi-Garbrah Theophilus Francis , Allaberganov Azizbek 
Published: February 2020

PurposeThis study aims to present the push-pull motives of Islamic tourism and how these provide the basis for promoting and developing Islamic tourism practices in Ghana’s tourism industry. As Islamic tourism is considered as a niche market with new needs and wants globally, this study makes the effort to identify the prospects of this form of tourism in a non-Islamic developing nation.Design/methodology/approachThe study has used a convenience sampling approach in gathering data from 337 Muslim tourists, adopting existing scale instruments of push-pull motives, satisfaction, word-of-mouth of tourists and Islamic practices. The structural equation modelling was used to establish relationships and effects of the studied variables.FindingsThe results revealed the significant effects of push-pull motives of Ghanaian Muslim tourists on satisfaction as well as the significant influence of tourist satisfaction on word-of-mouth. In addition, the significant moderating effects of Islamic practices on the relationships between push-pull motives and tourist satisfaction were established.Research limitations/implicationsThe conclusion and recommendations of this study might not be consistent with factors that motivate Muslims tourists in other countries.Practical implicationsThe results of the study validate the viability of Islamic tourism practices and possible spread of positive word-of-mouth among potential Muslim tourists for future Islamic tourism market in Ghana.Originality/valueThis paper provides the first insight into push-pull motives of Muslim tourists’ choice of Islamic destination in non-Islamic developing country context. The insight will be valuable to tourism authorities, industry, academics, businesses, managers and practitioners, as the results will enhance product and service delivery to Muslim tourists when they are on vacation.
What is the relationship between marketing of library sources and services and social media? A literature review paper
Authors: Anwar Muhammad , Zhiwei Tang 
Published: February 2020

Purpose
The aim of this study is to determine the relationship between social media and libraries in terms of marketing. The present research is to find out the factors and impact as well as the issues related to libraries and marketing using social media. This study will give massive information regarding social media use for the marketing of library sources and services.

Design/methodology/approach
This study so far has been taken into account to review all the related literature of social media and library marketing. All the related literature studies were reviewed according to the suggested objectives of the study.

Findings
The present study reveals after reviewing literature that there is a great impact of social media on libraries. The literature shows that social media is the biggest change in the twenty-firstst century for library professionals and librarians. The reviewed literature studies have discovered that the libraries are facing too many challenges and issues to the adoption of social media for the marketing of library sources and services. The collected and analyzed works of the literature indicated that social media would be the best tool to promote library sources and services.

Research limitations/implications
This research or study can serve the LIS professionals and librarians in the field of library and information science and librarianships that they are looking for the adoption and application of social media in the marketing of library sources and services to the targeted customers.

Practical implications
This research or study can serve the LIS professionals and Librarians in the field of library and information science and librarianships that they are looking for the adoption and application of social media in the marketing of library sources and services to the targeted customers.

Originality/value
To the best of the authors’ knowledge, this study is one of the first among those researches that is to disclose the close relationship between social media and libraries in terms of marketing of library sources and services.
Foreign venture capital firms and internationalization of ventures
Authors: Woo Heejin 
Published: February 2020

PurposeThe purpose of this study is to examine how foreign venture capital firms affect the internationalization of investee ventures and their performance. The author argues that, as influential stakeholders, foreign venture capital (VC) firms engage in strategic decisions of investee ventures and may positively contribute to ventures’ business in foreign markets.Design/methodology/approachThe study examines 551 VC-backed ventures that went public between 2000 and 2014 in the US. Logistic regressions and generalized linear models are used to test hypotheses, and the two-stage approach is used to address a potential endogeneity issue.FindingsIn the empirical results, the author finds that foreign VC investment is positively associated with the internationalization of ventures in terms of both the likelihood of internationalization and foreign sales intensity. In addition, the author finds that internationalization and foreign sales intensity are positively associated with firm performance when a venture is backed by a foreign VC firm.Originality/valueThis study makes important theoretical and empirical contributions to the international entrepreneurship literature by highlighting the role of foreign VC investors on internationalization of ventures.