bluuebunny/crossref_metadata_2025_split huggingface dataset:
Pengaruh Tayangan Rosi "Ganja: Mitos Dan Fakta" terhadap Persepsi Mahasiswa Jakarta Barat
Authors: Kurniadi Ricardo , Rusdi Farid 
Published: October 2020

One of the most viral talk show and a lot of people in Indonesian talk about it is Rosi “Cannabis: Myth and Fact”. The topic raised was cannabis, a plant that was highly negatively by Indonesians and entered into narcotics law group number 1, but turned out have a positive side for medical as discussed in the broadcast. This is evidenced by data collected from outside Indonesia such as USA, Netherlands and other countries that have legalized cannabis that this plant is very effective for medical. While cannabis in Indonesia is strictly forbidden for any reason. This study aims to determine the effect of Rosi show “Cannabis “myth and fact” can change negative perception about cannabis to be positive among west Jakarta students. This research method uses quantitative with 150 respondents from West Jakarta students who watched the show. In this research, the data analysis used is Validity Test, Reliability Test, Correlation Coefficient Test, Determination Coefficient Test, Simple Linear Regression Test. From the result of this study, it was found that there was an influence of the Rosi show “Cannabis: Myth or Fact” on the perception of West Jakarta students, which amounted to 21,3% perception (Y) imfluence impressions and the remaining 78,7% influenced by other factors such as book Cannabis Tree Story, internet articles and other factors.Salah satu tayangan talk show yang viral dan ramai dibicarakan di Indonesia adalah Rosi “Ganja: Mitos dan Fakta”. Didalam talk show ini, topik yang diangkat adalah Ganja, tanaman yang sangat dipandang negatif oleh masyakat Indonesia dan masuk ke dalam undang-undang narkotika golongan 1 ternyata memiliki sisi positif untuk kebutuhan medis seperti yang dibahas ditayangan tersebut. Hal ini dibuktikan oleh data yang telah dikumpulkan dari luar Indonesia seperti Amerika, Belanda dan negara lainnya yang telah melegalkan ganja bahwa tanaman ini sangat berkhasiat untuk medis. Sedangkan ganja di Indonesia sangat dilarang penggunaanya dengan alasan apapun. Penelitian ini bertujuan untuk mengetahui pengaruh tayangan Rosi “Ganja: Mitos dan Fakta” dapat mengubah persepsi negatif tentang ganja menjadi positif dikalangan mahasiswa Jakarta Barat. Metode penelitian ini menggunakan kuantitatif dengan jumlah responden 150 mahasiswa Jakarta Barat yang menonton tayangan tersebut. Dalam penelitian ini, analisis data yang digunakan adalah Uji Validitas, Uji Realibilitas, Uji Koefisien Korelasi, Uji Koefisien Determinasi, Uji Regresi Linear Sederhana. Dari hasil penelitian ini, ditemukan bahwa terdapat pengaruh dari tayangan Rosi “Ganja: Mitos dan Fakta” terhadap persepsi mahasiswa Jakarta Barat, yaitu sebesar 21,3% persepsi (Y) dipengaruhi oleh tayangan dan sisanya 78,7% dipengaruhi oleh faktor lain seperti buku Hikayat Pohon Ganja, artikel internet dan faktor lainnya.
Studi Pemain Basket Samuel Pelmelay dalam Membangun Personal Branding Rookie of the Year Indonesian Basketball League (IBL)
Authors: Natanael Shandy Axel , Rusdi Farid 
Published: October 2020

Personal branding is imagery oneself to a be seen by the prices of other commodities appear others, how do we promote in cunning and oppression in what we would like to achieve them. Of the west a strategy is the process of the determination of a plan of the market to hold the leader of the top of the namely you focus on the long term goals with the, and with these levites were the preparation of a way worthy of or effort of how to make the purpose of the figure was reached. Samuel was done by a guy new players (rookies) ripped through a crowded have been on the talk among the league as the highest and the of Indonesia basketball league, because through Samuel had managed to develop into nominations new best players (rookies of the year). Was used in the study a qualitative approach by a method of interviewing of resource persons who become a fan from Samuel.This study used a qualitative approach by a method of interviewing speakers who became a fans of Samuel. The research showed samuel promoting him from humble to fans, trying to professional basketball teams in direct and in life, having integrity to trusted by everybody and can be responsible for everything, more open to fans to share experiences which have so far been in a can, and consistent suitor to continuous if anything can be fix.Personal Branding adalah citra diri yang dilihat oleh orang lain terlihat orang lain, bagaimana kita mempromosikan diri kepada orang yang kita ingin capai. sedangkan pengertian strategi adalah proses penentuan rencana pa pemimpin puncak yang berfokus pada tujuan jangka panjang, disertai penyusunan suatu cara atau upaya bagaimana agar tujuan tersebut tercapai. Dalam penelitian ini, penulis menggunakan teori Personal Branding, Konsep Personal Branding, dan Kriteria Personal Branding.Samuel adalah seseorang pemain baru (Rookie) yang ramai dibicarakan pada kalangan liga tertinggi yaitu Indonesia Basketball League (IBL), karena Samuel masuk dalam nominasi pemain baru terbaik (Rookie of The Year). Penelitian ini menggunakan pendekatan kualitatif dengan metode wawancara terhadap narasumber yang menjadi penggemar (fans) dari Samuel. Hasil penelitian menunjukkan Samuel mempromosikan dirinya mulai dari sikap yang baik (Humble) terhadap penggemar, mencoba profesional di dalam Tim Basket maupun dalam kehidupan langsung, memiliki integritas supaya dapat dipercayai oleh semua orang dan bisa bertanggung jawab atas segala sesuatu, lebih terbuka terhadap penggemar agar berbagi pengalaman yang selama ini sudah di dapat, dan mempunyai sikap konsisten supaya bisa terus menerus jika ada yang salah bisa di perbaiki.
Pengaruh Daya Tarik Iklan E-commerce terhadap Brand Trust Konsumen (Survei terhadap Penonton Iklan Tokopedia #MulaiAjaDulu di Youtube)
Authors: Fernaldo Fernaldo , Oktavianti Roswita 
Published: October 2020

The attractiveness of advertising can be understood as something that moves people, talks about their wants or needs, and arouses their interest. The attractiveness of advertising is very important because it will increase the success of communication with consumers. An ad with a high ad appeal can create trust in a high brand as well. Brand Trust is the customer's desire to rely on a brand with the risks faced because expectations of the brand will lead to positive results. This study aims to measure the effect of the attractiveness of e-commerce advertising on consumer brand trust. This research uses quantitative techniques with survey methods and uses Tokopedia as an observation unit. Primary data was collected through distributing questionnaires to 118 respondents who knew and watched Tokopedia #MulaiAjaDulu ads and were domiciled in West Jakarta. Data analysis uses Statistical Package for the Social Sciences with SPSS for Windows 15. Based on the research results, it is known that there is a positive influence between the attractiveness of e-commerce advertising on Tokopedia consumer brand trust. The attractiveness of advertising has an effect of 53.3% on brand trust, so it can be concluded that there is an influence between the attractiveness of advertising on brand trust.Daya tarik iklan (advertising appeal) dapat dipahami sebagai sesuatu yang menggerakkan orang, berbicara mengenai keinginan atau kebutuhan mereka, dan membangkitkan ketertarikan mereka. Daya tarik iklan sangat penting karena akan meningkatkan keberhasilan komunikasi dengan konsumen. Suatu iklan dengan daya tarik iklan yang tinggi dapat menciptakan kepercayaan akan suatu merek yang tinggi pula. Brand Trust adalah keinginan pelanggan untuk bersandar pada sebuah merek dengan resiko-resiko yang dihadapi karena ekspektasi terhadap merek itu akan menyebabkan hasil yang positif. Penelitian ini bertujuan untuk mengukur pengaruh daya tarik iklan e-commerce terhadap brand trust konsumen. Penelitian ini menggunakan teknik kuantitatif dengan metode survei dan menggunakan Tokopedia sebagai unit observasi. Data primer dikumpulkan melalui penyebaran kuesioner kepada 118 responden yang mengetahui dan menonton iklan Tokopedia #MulaiAjaDulu dan berdomisili di Jakarta Barat. Analisis data menggunakan Statistical Package for the Social Sciences dengan aplikasi SPSS for windows 15. Berdasarkan hasil penelitian, diketahui bahwa terdapat pengaruh positif antara daya tarik iklan e-commerce terhadap brand trust konsumen Tokopedia. Daya tarik iklan memiliki pengaruh sebesar 53,3% terhadap brand trust, sehingga dapat disimpulkan bahwa terdapat pengaruh antara daya tarik iklan terhadap brand trust.
Pengaruh Citra Merek Terhadap Kepuasan Pelanggan dan Implikasinya pada Positive Word Of Mouth Penumpang MRT Jakarta
Authors: Meiliana Meiliana , Erdiansyah Rezi 
Published: October 2020

The purpose of this study was to determine the effect of brand image on positive word of mouth through Jakarta MRT passenger satisfaction. The research sample used as many as 125 respondents came from passengers aged 20 years over and had used the Jakarta MRT services. Questionnaires were distributed and filled out directly by respondents and by Google forms. Data analysis using SPSS (Statistical Package For The Social Sciences) version 23 software and SEM (Structural Equation Modeling) with Lisrel application version 8.80. The results showed brand image and customer satisfaction had a significant influence on positive word of mouth MRT Jakarta passengers. However, customer satisfaction is most influential on positive word of mouth, then followed by brand image. In sequence the most dominant dimensions that shape brand image are value, corporate identity, reputation and personality. Furthermore, sequentially the most dominant dimensions that shape customer satisfaction are service quality, product quality, price and comfort. And in sequence the most dominant dimensions that make up positive word of mouth are information, invitations, recommendations and positive stories. Thus, to create positive word of mouth, efforts should be made to increase customer satisfaction.Tujuan dari penelitian ini adalah untuk mengetahui pengaruh citra merek terhadap positive word of mouth melalui kepuasan penumpang MRT Jakarta. Sampel penelitian yang digunakan sebanyak 125 responden berasal dari penumpang yang berumur 20 tahun ke atas dan pernah menggunakan jasa layanan MRT Jakarta. Kuesioner disebarkan melalui penyebaran angket dan diisi langsung oleh responden serta google forms. Analisis data menggunakan SEM (Structural Equation Modeling) dengan aplikasi Lisrel versi 8.80. Hasil penelitian menunjukkan citra merek dan kepuasan pelanggan memberikan pengaruh signifikan terhadap positive word of mouth penumpang MRT Jakarta. Namun demikian, kepuasan pelanggan paling berpengaruh terhadap positive word of mouth, lalu diikuti dengan citra merek. Secara berurutan dimensi paling dominan yang membentuk citra merek adalah nilai, identitas perusahaan, reputasi dan kepribadian. Selanjutnya, secara berurutan dimensi paling dominan yang membentuk kepuasan pelanggan adalah kualitas pelayanan, kualitas produk, harga dan kenyamanan. Dan secara berurutan dimensi paling dominan yang membentuk positive word of mouth adalah informasi, ajakan, rekomendasi dan cerita positif. Dengan demikian, untuk menciptakan positive word of mouth perlu dilakukan upaya meningkatkan kepuasan pelanggan.
Promosi Cyber Film Bumi Manusia
Authors: Safa Safa , Susanto Eko Harry 
Published: October 2020

Promotion in the cyber world today, if it is connected with the film industry becomes an interesting aspect to be understood and researched as part of advertising communication activities. One of the local films that successfully attracted the attention of the audience, and the author to do research is the Earth Human Film adapted from the novel titled the same as the film by the leading Indonesian literary writer, the well-known controversy, namely Pramoedya Ananta Toer. How did the promotion of cyber film human earth produced by Frederica from Falcon Pictures Production House succeeded in gaining an audience of 1,296,714 people in less than 1 (one) month since its initial airing released. This study uses the promotion mix theory (promotional mix) by G. Belch and M. Belch, with 6 basic elements namely advertising, direct marketing, internet marketing, sales promotion, publication, and personal selling. The results showed the dominant Falcon Pictures using internet marketing, advertising and publications, and chose not to use personal selling to promote human earth films. Suggestion The writer needs to explore the application to increase the number of movie sales and improvise the film's storyline to expand the audience segmentation.Promosi di dunia cyber saat ini, jika dihubungkan dengan industri perfilman menjadi satu aspek yang menarik untuk dimengerti dan diteliti sebagai bagian dari aktivitas komunikasi periklanan. Salah satu film lokal yang sukses menarik perhatian audiens dan Penulis untuk melakukan penelitian adalah Film Bumi Manusia yang diadaptasi dari Novel berjudul sama dengan filmnya, hasil karya sastrawan terkemuka Indonesia yang terkenal sekaligus kontroversial yaitu Pramoedya Ananta Toer. Dengan menggunakan metode kualitatif, Peneliti menguraikan bagaimana Promosi Cyber Film Bumi Manusia yang diproduseri oleh Frederica dari Rumah Produksi Falcon Pictures ini berhasil mendapatkan perolehan penonton sebesar 1.296.714 orang dalam waktu kurang dari 1 (satu) bulan sejak rilis tayang perdana. Penelitian ini menggunakan teori bauran promosi (promotional mix) oleh G. Belch dan M. Belch, dengan 6 elemen dasar yaitu iklan, direct marketing, internet marketing, promosi penjualan, publikasi, dan personal selling. Hasil penelitian menunjukkan Falcon Pictures dominan menggunakan internet marketing, beriklan dan publikasi, serta memilih untuk tidak menggunakan personal selling untuk promosi Film Bumi Manusia. Saran Penulis perlu adanya eksplorasi publikasi untuk menaikkan angka penjualan film dan improvisasi alur cerita film guna memperluas segmentasi penonton.
Interaksi Simbolik dalam Perencanaan Komunikasi Pemasaran PT. Microad Indonesia (Studi Etnografi: Systema Solution di Media Sosial)
Authors: Wijaya Andre , Pribadi Muhammad Adi 
Published: October 2020

Marketing communication activities carried out to be able to increase sales and introduce a brand to the wider community, in the current technological era social media plays an important role in conducting marketing communication. Lots of people use social media, this is an opportunity to do marketing communication through social media. PT. MicroAd Indonesia is an advertising company engaged in digital. PT. MicroAd Indonesia has its own way of marketing communication that is different from other advertising companies. Symbolic interactions also affect the marketing communication of PT. MicroAd Indonesia. This research uses a qualitative methodology with ethnographic methods. Data collection was carried out using participant observation, in-depth interviews with several teams at PT. MicroAd Indonesia, and also document analysis. The conclusion of this study is that there are several stages of marketing communication planning consisting of first meeting with clients, Kick Off, Doing research such as searching for key messages, Content Pillar and Content Mapping and then creating content for on social media such as Instagram, Facebook and Twitter to the final stage that is Monitoring.Kegiatan komunikasi pemasaran dilakukan untuk dapat meningkatkan penjualan dan memperkenalkan sebuah merek kepada masyarakat luas, di era teknologi saat ini media sosial sangat berperan penting dalam melakukan komunikasi pemasaran, Banyak sekali orang-orang yang menggunakan media sosial, ini merupakan suatu kesempatan untuk melakukan komunikasi pemasaran melalui media sosial. PT. MicroAd Indonesia adalah suatu perusahaan periklanan yang bergerak dibidang digital. PT. MicroAd Indonesia memiliki cara tersendiri untuk melakukan komunikasi pemasaran yang berbeda dengan perusahaan periklanan lainnya. Interaksi simbolik juga mempengaruhi komunikasi pemasaran PT. MicroAd Indonesia. Penelitian ini menggunakan metodologi kualitatif dengan metode etnografi. Pengumpulan data dilakukan dengan menggunakan observasi partisipan, wawancara mendalam dengan beberapa tim di PT. MicroAd Indonesia, dan juga analisis dokumen. Kesimpulan dari penelitian ini yaitu terdapat beberapa tahapan perencanaan komunikasi pemasaran yang terdiri dari pertemuan pertama dengan klien, Kick Off, Melakukan riset seperti mencari key message, Content Pillar dan Content Mapping lalu pembuatan konten untuk di media sosial seperti Instagram, Facebook dan Twitter hingga ketahap akhir yaitu adalah Monitoring.
Pengaruh Motif Mengakses Akun Video dalam Aplikasi Chatting terhadap Kepuasan Khalayak (Survei terhadap Generasi Milenial yang Menggunakan LINE TODAY)
Authors: Parousia Parousia , Loisa Riris 
Published: October 2020

Humans who continue to communicate with other humans cause the spread and acceptance of information increasingly consciously or unconsciously. This also causes a lot of renewal in various fields of life, including information technology. Now, information are more easily and quickly accessed through various existing media, including through new media and social media. The study aims to determine the effect of motives for accessing video accounts in chat applications towards audience satisfaction. This research uses social media theory, new media, and uses and gratification theory. The approach used is quantitative. The sampling technique used was non probability sampling, purposive sampling with a sample of 100 respondents who are millennials who access video accounts in a chat application (LINE TODAY). The technique of data collection is done by distributing Google Forms questionnaires consisting of 18 indicators. The final result obtained are the closeness between the two variables included in the high criteria. And there is an influence between the two variables whose direction is said to be positive.Manusia yang terus menerus melakukan komunikasi dengan manusia lain menyebabkan persebaran dan penerimaan terhadap informasi semakin meningkat secara sadar maupun tidak disadari. Ini juga menyebabkan banyak pembaharuan di berbagai bidang kehidupan, tak terkecuali teknologi informasi. Kini, informasi semakin mudah dan cepat diakses melalui berbagai media yang ada, termasuk melalui media baru dan media sosial. Penelitian bertujuan untuk mengetahui pengaruh motif mengakses akun video dalam aplikasi chatting terhadap kepuasan khalayak. Pendekatan yang digunakan adalah kuantitatif. Penelitian ini menggunakan teori sosial media, media baru, penggunaan dan kepuasan media. Teknik sampling yang digunakan adalah non probabilitas, yaitu teknik purposive sampling dengan sampel sebanyak 100 responden yang merupakan generasi milenial yang mengakses akun video dalam aplikasi chatting (LINE TODAY). Teknik pengumpulan data dilakukan dengan menyebarkan kuisioner Google Forms yang terdiri dari 18 indikator. Hasil akhir yang diperoleh adalah keeratan antara dua variabel termasuk dalam kriteria tinggi. Serta terdapat pengaruh antara kedua variabel yang arahnya dikatakan positif.
Investigating Scalar Unparticle Production at Collisions with Polarized Beams in Unparticle Physics
Authors: Thuc Le Nhu , Le Thuy Dao Thi 
Published: October 2020

Scalar unparticle production in the process is studied from unparticle physics perspective. We have calculated and evaluated the cross sections for muon and Z boson exchange when the beams are initially polarized. Numerical calculations show that the cross section of collisions depends strongly on the polarized condition of the initial beams and the collision energy . The results are plotted in the energy reach available at the present accelerators and the future high energy frontier muon colliders as shown in the scheme by Muon Accelerator Program (MAP) and other different colliders.
USING GOOGLE MAPS ASSISTED DRILL METHOD TO IMPROVE LEARNING ACHIEVEMENT AND SELF-CONFIDENCE IN SOCIAL STUDIES SUBJECTS FOR THE 6TH GRADE STUDENTS AT SD NEGERI UNGGULAN MAGETAN REGENCY ACADEMIC YEAR 2019/2020
Authors: Wati Defiliana , Nugraha Nurhadji , Rifa'i Moh 
Published: October 2020

This research comes from the low percentage of achievement of the 6<sup>th</sup> Grade student’s Minimum Completion Criteria (MCC) at SDN Unggulan Magetan. There are 2 of 19 students (10%) passed in the post test on the teaching materials to identify the Continents in the World by using the Drill model learning assisted by Google Maps, and the remaining 17 children were have not passed (90%). These data indicate that the learning outcomes in these teaching materials were incomplete. Therefore, in this case it is necessary to hold classical remedial. The classical remedial process in this case the writer did through classroom action research activities. The objectives of this classroom action research activity are: (1) determining the application of Google maps assisted Drill method in social studies learning; and (2) determining the effectiveness of the application of Google Maps assisted Drill method in social studies learning in order to increase student motivation and achievement. This type of research is the Classroom Action Research with 2 cycles. Each cycle consists of 4 stages, namely: (a) formulation of an action plan, (b) implementation of action, (c) observation, and (4) reflection. Data were obtained through observation, tests, interviews and notes on the results of reflection. Results of the research revealed that (1) the application of the Google Maps assisted Drill method can increase motivation and learning achievement in the social studies subject of the 6<sup>th</sup> grade student at SDN Unggulan students; and (2) there was improving number of student learning motivation from cycle 1 to cycle 2. In cycle 1 the average score of student learning motivation reached 57.8, while in cycle 2 the average score of student learning motivation reached 78.6. seen from the results of tests conducted by the teacher after completing teaching and learning activities. As initial data or pre-cycle the average value reaches 56, then cycle 1 gets an average value of 64. In cycle 2 the average value reaches 78.
Macroscopic-microscopic characteristics and AFLP fingerprint for identification of Erythroxylum novogranatense, E. cambodianum and E. cuneatum endemic to Thailand
Authors: Somdet Katib  , Kanchana Rungsihirunrat  
Published: October 2020

Erythroxylum novogranatense (Morris) Hieron, E. cambodianum Pierre and E. cuneatum (Miq.) Kurz in family Erythroxylaceae was traditionally used as an antipyretic, general stimulant and gastrointestinal diseases. Due to their morphological similarity, the correct identification was necessary for the quality control in herbal medicine. E. novogranatense (Morris) Hieron, E. cambodianum Pierre and E. cuneatum (Miq.) Macroscopic and microscopic characteristics evaluated Kurz endemic to Thailand according to WHO standard guideline and amplified fragment length polymorphism (AFLP) fingerprint. Morphological characters of E. novogranatense, E. cambodianum and E. cuneatum were similar in their flower, fruit and seed but different in stem and leaf. Microscopic characteristics from these three species, including constant leaf numbers, showed individual values. The stomata were classified as paracytic type. The midrib transverse section showed distinct characters of the epidermis, palisade cell, stomata, spongy cell, parenchyma, xylem vessel, phloem tissue and collenchyma. AFLP fingerprint showed highly polymorphisms 97.42% with the number of bands (349 bands) ranging between 50-750 bands. Primer E+ACG/M+CTT had the highest number of AFLP band (91 bands). The dendrogram generated from UPGMA could separate these three species. In summary, the combination of morphological characteristics, microscopic investigation and AFLP fingerprinting can be used to identify plant species and determine the genetic relationship among three Erythroxylum species.