bluuebunny/crossref_metadata_2025_split huggingface dataset:
Performance of High-Sensitivity Cardiac Troponin Assays to Reflect Comorbidity Burden and Improve Mortality Risk Stratification in Older Adults With Diabetes
Authors: Tang Olive , Daya Natalie , Matsushita Kunihiro , Coresh Josef , Sharrett A. Richey , Hoogeveen Ron , Jia Xiaoming , Windham B. Gwen , Ballantyne Christie , Selvin Elizabeth 
Published: March 2020

OBJECTIVE
Incorporation of comorbidity burden to inform diabetes management in older adults remains challenging. High-sensitivity cardiac troponins are objective, quantifiable biomarkers that may improve risk monitoring in older adults. We assessed the associations of elevations in high-sensitivity cardiac troponin I (hs-cTnI) and T (hs-cTnT) with comorbidities and improvements in mortality risk stratification.

RESEARCH DESIGN AND METHODS
We used logistic regression to examine associations of comorbidities with elevations in either troponin (≥85th percentile) among 1,835 participants in the Atherosclerosis Risk in Communities (ARIC) Study with diabetes (ages 67–89 years, 43% male, 31% black) at visit 5 (2011–2013). We used Cox models to compare associations of high cardiac troponins with mortality across comorbidity levels.

RESULTS
Elevations in either troponin (≥9.4 ng/L for hs-cTnI, ≥25 ng/L for hs-cTnT) were associated with prevalent coronary heart disease, heart failure, chronic kidney disease, pulmonary disease, hypoglycemia, hypertension, dementia, and frailty. Over a median follow-up of 6.2 years (418 deaths), both high hs-cTnI and high hs-cTnT further stratified mortality risk beyond comorbidity levels; those with a high hs-cTnI or hs-cTnT and high comorbidity were at highest mortality risk. Even among those with low comorbidity, a high hs-cTnI (hazard ratio 3.0 [95% CI 1.7, 5.4]) or hs-cTnT (hazard ratio 3.3 [95% CI 1.8, 6.2]) was associated with elevated mortality.

CONCLUSIONS
Many comorbidities were reflected by both hs-cTnI and hs-cTnT; elevations in either of the troponins were associated with higher mortality risk beyond comorbidity burden. High-sensitivity cardiac troponins may identify older adults at high mortality risk and be useful in guiding clinical care of older adults with diabetes.
Trends in Emergency Department Visits and Inpatient Admissions for Hyperglycemic Crises in Adults With Diabetes in the U.S., 2006–2015
Authors: Benoit Stephen R. , Hora Israel , Pasquel Francisco J. , Gregg Edward W. , Albright Ann L. , Imperatore Giuseppina 
Published: March 2020

OBJECTIVE
To report U.S. national population-based rates and trends in diabetic ketoacidosis (DKA) and hyperglycemic hyperosmolar state (HHS) among adults, in both the emergency department (ED) and inpatient settings.

RESEARCH DESIGN AND METHODS
We analyzed data from 1 January 2006 through 30 September 2015 from the Nationwide Emergency Department Sample and National Inpatient Sample to characterize ED visits and inpatient admissions with DKA and HHS. We used corresponding year cross-sectional survey data from the National Health Interview Survey to estimate the number of adults ≥18 years with diagnosed diabetes to calculate population-based rates for DKA and HHS in both ED and inpatient settings. Linear trends from 2009 to 2015 were assessed using Joinpoint software.

RESULTS
In 2014, there were a total of 184,255 and 27,532 events for DKA and HHS, respectively. The majority of DKA events occurred in young adults aged 18–44 years (61.7%) and in adults with type 1 diabetes (70.6%), while HHS events were more prominent in middle-aged adults 45–64 years (47.5%) and in adults with type 2 diabetes (88.1%). Approximately 40% of the hyperglycemic events were in lower-income populations. Overall, event rates for DKA significantly increased from 2009 to 2015 in both ED (annual percentage change [APC] 13.5%) and inpatient settings (APC 8.3%). A similar trend was seen for HHS (APC 16.5% in ED and 6.3% in inpatient). The increase was in all age-groups and in both men and women.

CONCLUSIONS
Causes of increased rates of hyperglycemic events are unknown. More detailed data are needed to investigate the etiology and determine prevention strategies.
Clinical applications of imaging modalities of the carpal joint in dogs with particular reference to the carpal canal
Authors: Tobolska Angelika , Adamiak Zbigniew , Głodek Joanna 
Published: March 2020

Abstract
The structure of the canine carpal joint is complex. This small joint consists of articulations that include the antebrachiocarpal, middle, carpometacarpal, and intercarpal joint surfaces. A large number of ligaments and tendons support and stabilise the carpus in dogs. Many injuries of this joint in dogs are not correctly recognised, diagnosed, or treated due to the limited use of diagnostic imaging methods. Radiography, the most common of them, has extensive application in diagnosing the causes of lameness in small animals. Other techniques, such as ultrasonography, computed tomography, and magnetic resonance imaging visualise other joint structures and surrounding soft tissues. However, these imaging modalities are rarely used to diagnose diseases and injuries of the canine carpus at present. The main reason for this is the small amount of research carried out and the lack of a properly described methodology for the use of imaging techniques. The wide use of all diagnostic imaging tools in the diagnosis of diseases and injuries of the wrist joint in humans shows that conducting studies on dogs could expand current knowledge. The use of these techniques in veterinary medicine could facilitate diagnosis and subsequent therapy of carpal disorders in dogs. MRI is the most frequently used imaging method in human medicine for visualisation of abnormalities of joints. This method could become a valuable part of the detection of inflammatory, traumatic, and degenerative diseases of the carpal joint in dogs.
Pengaruh Kredibilitas Brand Ambassador Non-Celebrity Analisa Widyaningrum terhadap Keputusan Pembelian Hijabenka
Authors: Geraldine Gaby , Candraningrum Diah Ayu 
Published: March 2020

The concept of brand ambassadors is now widely used by companies to bring out product excellence in order to attract consumer buying interest. Some people still assume that the brand ambassador is a public figure who is a famous celebrity. However, Hijabenka chose to use non-celebrity brand ambassadors or those who did not come from the entertainment world but by seeing special expertise to represent Hijabenka products. The question of this study is to look at the influence of non-celebrity brand ambassadors on purchasing decisions for Hijabenka products. Advertising models are grouped into three namely lay endorsers (celebrity undercover advertisements), celebrity endorsers (celebrities), and expertise (experts). This research was conducted with a mixed method research approach, namely quantitative data through questionnaires distributed to members of Hijabers Mom and qualitative data namely interviews with Hijabenka brand manager, The conclusion in this study states that there is an influence between non-celebrity brand ambassadors on Widyaningrum's analysis of decisions purchase of Hijabenka products. This is aimed at the compatibility between Hijabenka brand ambassador criteria and purchasing decision factors, especially the Hijabers Mom Community community. Konsep brand ambassador sekarang ini mulai banyak digunakan oleh perusahaan untuk memunculkan keunggulan produk demi menarik minat beli konsumen. Sebagian kalangan masyarakat masih menganggap bahwa brand ambassador adalah seorang publik figur yang merupakan selebriti terkenal. Namun, Hijabenka memilih untuk menggunakan brand ambassador non-celebrity atau yang bukan berasal dari dunia hiburan tetapi dengan melihat keahlian khusus untuk mewakili produk Hijabenka. Pertanyaan dari penelitian ini adalah untuk melihat pengaruh brand ambassador non-celebrity terhadap keputusan pembelian produk Hijabenka. Model iklan dikelompokan menjadi tiga yaitu lay endorser (bintang iklan samaran), celebrity endorser (selebritis), dan expertise (para ahli). Penelitian ini dilakukan dengan pendekatan penelitian mixed method, yaitu data kuantitatif dengan melalui kuesioner yang disebar kepada anggota dari Hijabers Mom dan data kualitatif yaitu wawancara dengan brand manager Hijabenka , Kesimpulan dalam penelitian ini menyatakan bahwa terdapat pengaruh antara brand ambassador non-celebrity Analisa Widyaningrum terhadap keputusan pembelian produk Hijabenka. Hal ini ditujukan dengan kesesuaian antara kriteria brand ambassador Hijabenka dengan faktor keputusan pembelian khususnya komunitas Hijabers Mom Community.
Analisis Komunikas Pemasaran pada Wirausahawan di Jakarta Dalam Menarik Minat Beli Konsumen
Authors: Parlindungan Novita Sari , Tamburian H.H. Daniel 
Published: March 2020

Entrepreneurship in Indonesia nowadays has been in rapid growth condition since 2007 until now. Based on the data from BPS (Badan Pusat Statistik), Indonesia is one of the best countries that grow very well, even Indonesia is not fast like another growth country. Now in Indonesia, more people start the business, not only for personal business but at the same time they also help the economic-industry growth in Indonesia. People in Indonesia also want to contribute to develop economic-industry growth in Indonesia in order to make the country more growth than ever. Because many people want to start a business in Indonesia nowadays, business competition is one of the problems that can’t be ignored. That’s why entrepreneurs nowadays need to think more creatively and full of innovations. Entrepreneurs must make strategies, one of the most strategies that entrepreneurs need is Marketing Communication. Wirausaha di Indonesia saat ini sedang mengalami perkembangan yang cukup pesat dimulai dari tahun 2007 sampai dengan saat ini. Menurut data BPS (Badan Pusat Statistik), Indonesia merupakan salah satu negara yang berkembang dengan baik walaupun masih cukup kalah dibandingkan dengan negara-negara maju lainnya. Banyak masyarakat yang mulai membuka usaha. Selain untuk mencari sumber pencaharian, mereka juga ingin ikut serta dalam membantu perkembangan industri bisnis di Indonesia. Masyarakat ingin berkontribusi untuk membangun perekonomian di Indonesia agar dapat lebih maju lagi. Karena sudah begitu banyak wirausahawan yang sudah membangun bisnis di Indonesia, persaingan bisnis merupakan hal yang tidak dapat dihindari. Oleh karena itu, seorang wirausahawan dituntut untuk bisa berpikir kreatif dan juga memiliki inovasi. Seorang wirausahawan harus dapat perencanaan bisnis. Salah satu rencana bisnis yang paling penting adalah komunikasi pemasaran.
Efektivitas Kampanye Ayo Minum untuk Sehat terhadap Kepercayaan Konsumen Le Minerale
Authors: Gracia Jesslyn Herika , Tamburian H.H. Daniel 
Published: March 2020

In Indonesia, consuming water and exercising are done only by a few people, so various types of diseases and body fatigue attack them. So many public relations or marketing officers of the company think of various ways in order to increase their sales. Therefore, Le Minerale created “Ayo Minum Untuk Sehat” campaign to familiarize people with a healthy life and consume quality mineral water. The purpose of this research was findout “Ayo Minum Untuk Sehat” campaign effectiveness into consumer trust. The main theories used in this research are the campaign theory, consumer trust, and mass communication theory.The method used is a quantitative descriptive method by taking simple random sampling as the simple technique. The population in this study was 7 thousand participants of the campaign of “Ayo Minum Untuk Sehat” with a sample of 99 respondents. After the questionnaire was distributed, an analysis of validity, reliability, normality, correlation coefficient, coefficient of determination, simple regression, and hypothesis testing or t test were carried out. The result of the research reveals that the campaign “Ayo Minum Untuk Sehat” is effective related to consumer trust. Di Indonesia, mengkonsumsi air putih dan olahraga secara rutin hanya dilakukan oleh sedikit orang, sehingga muncul berbagai jenis penyakit dan rasa tubuh yang cepat lelah. Hadirnya profesi dalam dunia public relations atau marketing membuat perusahaan memikirkan berbagai cara agar dapat mensukseskan perusahaannya. Oleh sebab itu, Le Minerale membuat kampanye Ayo Minum Untuk Sehat untuk membiasakan masyarakat agar hidup sehat dan mengkonsumsi air mineral berkualitas. Tujuan penelitian ini adalah untuk mengetahui efektivitas kampanye Ayo Minum Untuk Sehat terhadap kepercayaan konsumen Le Minerale. Teori utama yang digunakan dalam penelitian ini adalah teori kampanye dan komunikasi massa. Metode yang digunakan adalah metode deskriptif kuantitatif dengan pengambilan teknik sampling berupa simple random sampling. Populasi pada penelitian ini sebanyak 7000 peserta kampanye Ayo Minum Untuk Sehat dengan jumlah sampel sebanyak 99 responden. Setelah kuesioner disebarkan, dilakukan analisis validitas, reliabilitas, normalitas, koefisien korelasi, koefisien determinasi, regresi sederhana, dan uji hipotesis atau uji t. Hasil penelitian mengungkapkan bahwa kampanye Ayo Minum Untuk Sehat efektif secara signifikan terhadap kepercayaan konsumen Le Minerale.
Interaksi Simbolik sebagai Pembentukan Perencanaan Komunikasi Pemasaran (Studi Etnografi pada PT. Inti Ozzigeno Nara Solusi)
Authors: Sisyadi Bella , Pribadi Muhammad Adi 
Published: March 2020

Integrated marketing communication is an activity to increase the sales, and to introduce a brand to people in an effective way using a consistent message for the appropriate target audience. PT. Inti Ozzigeno Nara Solusi is an advertising agency in Indonesia that implements integrated marketing communication to reach client’s objective. PT. Inti Ozzigeno Nara Solusi has its own step of integrated marketing communication which is different compared to other advertising agencies. Symbolic interactionism takes an important role in creating the integrated marketing communication of PT. Inti Ozzigeno Nara Solusi. The research uses qualitative methodology with ethnography method. The data is obtained from participant observation, in depth interview with the team, and document analysis. The results concluded that PT. Inti Ozzigeno Nara Solusi has nine steps in the integrated marketing communication planning process that includes the following steps: OZIM, Brand and Competitor Analysis, Target Audience Research, to find ‘Benang Merah’ of client, Set Umbrella Communication, Set the integrated marketing communication strategy, Pitching with Client, Execute the Integrated Marketing Communication, and Monitoring. Symbolic interactions are found during the integrated marketing process such as rules, language of use, up to the company expectations. Kegiatan komunikasi pemasaran terpadu dilakukan untuk meningkatkan penjualan dan memperkenalkan sebuah merek kepada masyarakat dengan cara menetapkan cara terefektif dan pesan yang konsisten untuk target audience yang sesuai. PT. Inti Ozzigeno Nara Solusi adalah perusahaan periklanan di Indonesia yang menerapkan komunikasi pemasaran terpadu untuk memenuhi objektif klien. PT. Inti Ozzigeno Nara Solusi memiliki cara tersendiri dalam pembentukan perencanaan komunikasi pemasaran yang berbeda dengan perusahaan periklanan lainnya. Interaksi simbolik berperan penting dalam perencanaan komunikasi pemasaran PT. Inti Ozzigeno Nara Solusi. Penelitian ini menggunakan metodologi kualitatif dengan metode etnografi. Pengumpulan data dilakukan dengan observasi partisipan, wawancara mendalam dengan tim PT. Inti Ozzigeno Nara Solusi, dan analisis dokumen. Kesimpulan dari penelitian ini yaitu terdapat 9 tahapan perencanaan komunikasi pemasaran terpadu yang terdiri dari OZIM, Analisis Merek dan Kompetitor, Riset Target Audience, Menemukan ‘Benang Merah’ dengan klien, Menetapkan Umbrella Communication, Menetapkan Strategi Komunikasi Iklan, Pitching dengan Klien, Eksekusi Strategi Komunikasi Pemasaran Terpadu, dan Monitoring. Pada tahapan tersebut terjadi interaksi yang mengandung simbol-simbol seperti peraturan, penggunaan bahasa, hingga harapan para tim perusahaan
Pengaruh Word Of Mouth Terhadap Keputusan Pembelian Baso Aci Akang Citra Raya Tangerang
Authors: Julianti Dini Anindya , Junaidi Ahmad 
Published: March 2020

In a business competition that is more competitive. Of course a company must have a promotion which is effective for the company. And then, for an effective promotion you need to consider a product. So, one of the effective marketing is a promotion which is called "Word of Mouth". This effective promotion (Word of Mouth) is very important for increasing the purchase of a product or service from a company. Therefore the study of the titled "The Effect of Word of Mouth on the Purchasing Decision of Baso Aci Akang Citra Raya Tangerang" has the formulation of problems does the communication of Word of Mouth have an effect on the Purchasing Decision of Baso Aci Akang?. And the purpose of this study was to study the effect of "the Word of Mouth" on the Aci Akang Baso Purchase Decision. The main theories used in this research are word of mouth and purchasing decisions. The research method used is the ex flanative survey method involving associative with the technique of taking the questionnaire into an instrument with as many as 100 correspondents. After the questionnaire is distributed, an analysis of validity, reliability, normality, conversion coefficient, coefficient of determination, simple regression, and hypothesis testing or t test. And the results of this research revealed the fact of word of mouth on the purchasing decision of Baso Aci Akang Citra Raya outlet, Tangerang. Then, it showed that "word of mouth" has a strong effect on purchasing decisions. Dalam persaingan bisnis yang lebih kompetitif. Tentu saja sebuah perusahaan harus memikirkan sebuah promosi yang efektif untuk perusahaannya. Untuk sebuah promosi yang efektif tentu saja perlu sebuah keyakinan terhadap suatu produk. Salah satu pemasaran yang efektif adalah sebuah promosi mulut ke mulut atau Word of Mouth. Promosi yang efektif ini sangat penting dalam peningkatan pembelian produk atau jasa dari sebuah perusahaan. Penelitian dengan berjudul “Pengaruh Word of Mouth Terhadap Keputusan Pembelian Baso Aci Akang Citra Raya Tangerang memiliki rumusan masalah apakah terdapat pengaruh Komunikasi Word of Mouth terhadap Keputusan Pembelian Baso Aci Akang. Tujuan dilakukannya penelitian ini adalah untuk mengetahui pengaruh Word of Mouth Akan terhadap Keputusan Pembelian Baso Aci Akang. Teori utama yang digunakan dalam penelitian ini adalah word of mouth dan keputusan pembelian. Metode penelitian yang digunakan yaitu metode survei eksplanasi yang bersifat assosiatif dengan Teknik pengambilan kuesioner menjadi instrumen dengan responden sebanyak 100 koresponden. Setelah kuesioner disebarkan, dilakukan analisis validitas, reliabilitas, normalitas, koefisien korelasi, koefisien determinasi, regresi sederhana, dan uji hipotesis atau uji t. Hasil penelitian mengungkapkan bahwa pengaruh word of mouth terhadap keputusan pembelian Baso Aci Akang outlet Citra Raya, Tangerang. menunjukan sebuah pengaruh word of mouth terhadap keputusan pembelian kuat.
Analisis Peran Komunikasi Visual Art Band Fourtwnty Sebagai Media Promosi
Authors: Herlin Greciana , Sukendro Gregorius Genep 
Published: March 2020

Writing this paper aims to determine the Role of Communication Visual Art Band Fourtwnty as Media Promotion. The thing that makes the background of this paper is due to the visual art communication used to conduct a Fourtwnty band promotion. Researchers use qualitative research methods in completing writing this scientific paper, where with qualitative research methods researchers can find how to find problems that are the subject of discussion in the use of visual art communication as a promotional medium. The use of Surrealism and Pop Art, as a promotion used by the band Fourtwnty to get an attraction. The results of this study indicate that there is a successful use of visual art communication on promotions conducted by Ban Fourtwnty. Thus the results of this study can be used as useful reading for us all.Penulisan karya tulis ini bertujuan untuk mengetahui Peran Komunikasi Visual Art Band Fourtwnty Sebagai Media Promosi. Adapun hal yang menjadikan latar belakang karya tulis ini dikarenakan komunikasi visual art yang digunakan untuk melakukan sebuah promosi band Fourtwnty. Peneliti menggunakan metode penelitian kualitatif dalam menyelesaikan penulisan karya tulis ilmiah ini, dimana dengan metode penelitian kualitatif peneliti dapat menemukan bagaimana cara untuk menemukan permasalahan yang dijadikan pokok pembahasan dalam penggunaan komunikasi visual art sebagai media promosi. Penggunaan aliran Surealisme dan Pop Art, sebagai promosi yang digunakan oleh band Fourtwnty untuk mendapatkan daya tarik. Hasil penelitian ini menunjukkan bahwa adanya keberhasilan penggunaan komunikasi visual art terhadap promosi yang dilakukan oleh band Fourtwnty. Dengan demikianlah hasil penelitian ini dapat dijadikan sebagai bacaan yang bermanfaat bagi kita semua.
Strategi Digital Content Marketing Toyota Yaris Melalui Webisode “Mengakhiri Cinta dalam Tiga Episode”
Authors: Chika Janice , Candraningrum Diah Ayu 
Published: March 2020

The dynamic changes of the advertising landscape make advertisers need to keep innovating. Advertisements are crafted by considering its missions, messages and media used. Utilizing the new media, Toyota applied new media advertising characteristics such as interactivity and integrated marketing. Content marketing requires consumers’ intention to consume its advertisements. Webisode is a form of creative content marketing using short episodic videos. This research uses qualitative methods and case study. Primary forms of data collection are interview and observation and secondary data is collected through literature review. Toyota Yaris’ mission for this advertisement is to gain awareness and build product image. Messages that Toyota Yaris is safe, comfortable and stylish is conveyed by storytelling. Media that is being used is new media with social media platform YouTube. New media characteristics are used as a part of their strategy. Webisode is well produced and starring famous actors to attract consumer’s interest. Dunia periklanan yang dinamis membuat para pembuat iklan harus selalu berinovasi. Iklan dibuat dengan mempertimbangkan tujuan, pesan dan media yang digunakan. Menggunakan media baru, Toyota menggunakan sifat-sifat iklan media baru seperti interaktivitas dan pemasaran integrasi. Pemasaran konten mengharuskan konsumen untuk datang ke iklan secara sukarela. Maka, harus memberikan nilai tambah agar membangkitkan inisiatif konsumen. Webisode adalah salah satu bentuk kreatif dari pemasaran konsumen menggunakan video pendek episodik. Penelitian ini menggunakan metode kualitatif dengan studi kasus. Metode pengumpulan data primer wawancara dan observasi, data sekunder dengan studi pustaka. Tujuan iklan Toyota Yaris adalah meningkatkan awareness dan membangun citra, pesan bahwa mobil ini aman, nyaman dan stylish disampaikan melalui cerita. Media yang digunakan adalah media baru, dengan media sosial YouTube. Sifat media baru digunakan sebagai bagian dari strategi ini. Untuk menarik minat konsumen menonton, webisode dibuat dengan sebaik mungkin dengan menggunakan tokoh-tokoh perfilman terkenal.