bluuebunny/crossref_metadata_2025_split huggingface dataset:
Pengaruh Penggunaan Brand Endorser Arief Muhammad Terhadap Brand Awareness Tokopedia
Authors: Clemens Clemens , Sari Wulan Purnama 
Published: March 2020

The development of existing technology now leads to new forms of promotion. One of them is Brand Endorser. The purpose of this study is to determine / describe the influence of the use of the use of brand endorser (Arief Muhammad) in the #MulaiAjaDulu advertisement to influence brand awareness of TOKOPEDIA. awareness is examined using AIDA theory (Attention, Interest, Desire, Action). This research is a quantitative research using survey method. The population of this study is all people who have watched the #mulaiaja advertisement first, Arief Muhammad. While the sample was chosen at the age of 17 - 35. The results of the data show that there is an influence of the use of brand endorsers on brand awareness. The mean results obtained indicate that the expertise or expertise of brand endorsers is a factor in the attention points of brand awareness gained. The results of this study indicate that 1) there is an influence between Brand Endorser on Brand Awareness. Although the influence exerted was not great, 2) the expertise of Arief Muhammad as an endorser, gave a great attention effect to TOKOPEDIA, the expertise possessed by Arief Muhammad was the key to Arief Muhammad's success in contributing Attention to TOKOPEDIA and 3) The use of Arief Muhammad as endorser, does not directly create actions to use TOKOPEDIA. Perkembangan teknologi yang ada sekarang ini membawa kepada bentuk – bentuk promosi yang baru. Salah satunya adalah Brand Endorser. Tujuan dari penelitian ini adalah untuk mengetahui/mendeskripsikan pengaruh dari penggunaan penggunaan brand endorser (Arief Muhammad) di dalam iklan #MulaiAjaDulu berpengaruh terhadap brand awareness dari TOKOPEDIA.Brand endorser dikaji dengan menggunakan teori TEARS (Trustworthiness, Expertise, Attraction, Respect, Similarity) dan brand awareness dikaji menggunakan teori AIDA(Attention, Interest, Desire, Action). Penelitian ini adalah penelitian kuantitatif dengan menggunakan metode survei. Populasi dari penelitian ini adalah seluruh orang yang telah menonton iklan #mulaiaja dulu versi Arief Muhammad. Sedangkan sampel dipilih didalam umur 17 – 35. Hasil data menunjukkan bahwa terdapat pengaruh dari penggunaan brand endorser terhadap brand awareness. Dari hasil mean yang didapat menunjukkan bahwa expertise atau keahlian dari brand endorser menjadi faktor terhadap poin attention dari brand awareness yang didapat. Dari data penelitian ditemukan bahwa 1) terdapat pengaruh antara Brand Endorser terhadap Brand Awareness. Walau pengaruh yang diberikan tidak besar, 2) keahlian dari Arief Muhammad sebagai endorser, memberi dampak attention yang besar bagi TOKOPEDIA, expertise yang dimiliki oleh Arief Muhammad menjadi kunci dari keberhasilan Arief Muhammad didalam menyumbang Attention bagi TOKOPEDIA dan 3) Penggunaan Arief Muhammad sebagai endorser, tidak secara langsung menciptakan action untuk menggunakan TOKOPEDIA.
Pemanfaatan Media Sosial Instagram dalam Mempromosikan Batik Tusta (Studi Kasus Akun Instagram @Batiktusta)
Authors: Phangestu Novianto , Susanto Eko Harry 
Published: March 2020

The development of technology and the internet have given birth to social media, which people today use as a medium of communication, obtaining information, socializing and doing businesses. Social media has brought changes to the world of marketing, especially promotions and advertising that result in the creation of online business trends. Batik Tusta is a brand of batik clothing that was once sold in stores and then experienced a decline in sales and all the stores ﬁnally were closed down. On 27 January 2017, Batik Tusta started to market their products online. Since then, Batik Tusta began to grow because it was marketed online and on Instagram as their main promotional tools. The aim of this study is to investigate Batik Tusta's promotional activities on social media Instagram. The concept used in the research is promotion in marketing communication theory. This study uses a qualitative approach with a case study method. The data collection methods used are interviews, observation, documentation and litrrature studies. The results show that promotional activities on Instagram Batik Tusta cover interesting uploads and the uses of features provided by Instagram to interact with followers. Batik Tusta also endorses artists and inﬂuncers on Instagram, uses Instagram ads everyday, and offers sales promotions to attract attention of their target market as their promotional activities. Perkembangan teknologi dan internet melahirkan media sosial yang saat ini, hampir semua orang menggunakannya sebagai media dalam berkomunikasi, memperoleh informasi, bersosialisasi dan berbisnis. Media sosial menciptakan perubahan pada dunia pemasaran khususnya promosi dan periklanan yang mengakibatkan terciptanya tren bisnis online. Batik Tusta merupakan merek pakaian batik yang dulunya dijual di toko-toko dan kemudian mengalami penurunan penjualan dan toko yang dulunya ada beberapa semuanya tutup, namun pada tanggal 27 januari 2017 Batik Tusta di pasarkan secara online, Batik Tusta mulai mengalami perkembangan karena dipasarkan secara online dan menggunakan media sosial Instagram sebagai alat promosi utamanya. Tujuan penelitian ini untuk mengetahui bagaimana kegiatan promosi Batik Tusta di media sosial Instagram. Konsep yang digunakan dalam penelitian ini adalah konsep promosi dalam teori komunikasi pemasaran. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Sedangkan metode pengumpulan data yang digunakan yaitu wawancara, observasi, dokumentasi, dan studi kepustakaan. Hasil dari penelitian ini adalah kegiatan promosi di Instagram Batik Tusta berasal dari unggahan konten yang menarik dan pemanfaatan fitur yang disediakan Instagram untuk berinteraksi dengan pengikutnya, Batik Tusta juga meng-endorse artis dan influencer di Instagram, kemudian menggunakan Instagram ads setiap harinya, dan promosi penjualan, untuk menarik perhatian target pasarnya.
Membangun Karir Personal Branding Pasca Ajang Kontes Pria International (Studi Terhadap Mister International Indonesia 2015)
Authors: Rifaldo Reynaldi , Loisa Riris , Pandrianto Nigar 
Published: March 2020

This study discusses a pageant actor who developed a career after an international event competition. Many pageants do not realize that they have potential and end up blaming themselves. However, there are some pageant actors who have succeeded in developing their careers. The purpose of this study is to find out the concepts of personal branding in the career of a pageant actor after his return to defend Indonesia. The subject of this research was Mister Internasional Indonesia 2015 and the object of this study was personal branding. This study uses a qualitative research approach with phenomenological methods and descriptive analysis. This study concludes that personal branding of international pageant actors in this study, begins with self-mapping and setting career goals after international competition. Good self-mapping, clear goals, and self-introspection are believed to produce good quality in his career. The initial process in personal branding is based on the principle of persistence, which is unique in building good personal branding in career and life development. Penelitian ini membahas mengenai seorang pelaku pageant yang mengembangkan karir pasca kompetisi ajang internasional. Banyak pelaku pageant yang tidak menyadari bahwa dirinya mempunyai potensi dan berakhir dengan menyalahkan diri sendiri. Namun demikian, ada beberapa pelaku pageant yang berhasil mengembangkan karir mereka. Tujuan dari penelitian ini ialah untuk mengetahui konsep-konsep personal branding dalam karir seorang pelaku pageant setelah kepulangannya membela Indonesia. Subjek dari penelitian ini adalah Mister Internasional Indonesia 2015 dan objek penelitian ini adalah personal branding. Penelitian ini menggunakan pendekatan penelitian kualitatif dengan metode fenomenologi dan analisis secara deskriptif. Penelitian ini menyimpulkan bahwa personal branding pelaku pageant internasional dalam penelitian ini, diawali dengan pemetaan diri dan menetapkan tujuan karir pasca kompetisi ajang internasional. Pemetaan diri yang baik, tujuan yang jelas, dan intropeksi diri diyakini akan menghasilkan kualitas yang baik dalam perjalanan karirnya. Proses awal dalam personal branding ini didasari prinsip persistensi, yang menjadi keunikan dalam membangun personal branding yang baik di dalam pengembangan karir dan kehidupan.
Strategi Digital Public Relations Pegiat Podcast dalam Membangun Brand Engagement (Studi Kasus dalam Podcast Duo Budjang)
Authors: Chitra Bella , Oktavianti Roswita 
Published: March 2020

This research studies about the digital public relations strategy of podcast enthusiasts in developing their brand engagement. The researcher used concepts of digital public relations and brand engagement in explaining the analysis. The scope of digital public relations concepts cover online or website publicity, social media, and online communities. Meanwhile, the concept of brand engagement can be seen in active interactions with followers or listeners. This research is a qualitative research using the case study methodology. The case studies used the Duo Budjang podcast. This study finds that the promotion on social media is more effective and efficient than on websites, especially on Instagram because the majority of the users are millennials. The promotion will be successful if the selection of media channels is tailored according to the target audience and consistent in its management. In developing the engagement, podcast enthusiasts pay attention to and make active interactions on both online and offline. One success story of the engagement is the existence an online or virtual community established by the loyal listeners of the podcasts. The community also helps in promoting the podcasts. Penelitian ini mengangkat tentang strategi digital public relations pegiat podcast dalam membangun brand engagement. Konsep yang digunakan yaitu digital public relations dan brand engagement. Konsep digital public relations seperti publisitas online atau website, media sosial, dan komunitas online. Sedangkan konsep brand engagement dapat dilihat pada interaksi yang aktif terhadap followers atau pendengarnya. Penelitian ini merupakan penelitian kualitatif menggunakan metode studi kasus. Studi kasus dilakukan terhadap podcast Duo Budjang. Hasil penelitian ini adalah promosi di media sosial lebih efektif dan efisien daripada di website, khususnya di Instagram karena mayoritas pengguna adalah generasi milenial. Promosi akan berhasil jika pemilihan saluran media sesuai target audience dan konsisten dalam pengelolaannya. Dalam membangun engagement, pegiat podcast memperhatikan dan membuat interaksi yang aktif baik di dalam jaringan (daring) maupun di luar jaringan (luring). Salah satu contoh keberhasilan dari engagement yang dibangun adalah adanya komunitas online atau virtual yang merupakan pendengar setia podcast. Komunitas juga membantu dalam mempromosikan podcast.
IMPROVEMENT OF THE HYDRAULIC EXCAVATOR’S WORKING EQUIPMENT
Authors: Demidenko A. I. , Kuznetsov I. S. 
Published: March 2020

Introduction. The age composition of the main pipelines of Russia significantly exceeds the period of their standard operation, which necessitates the provision of their reliable, trouble-free operation sometimes in difficult environmental conditions. Timely delivery of the required amount of hydrocarbon raw materials to various regions of our country and abroad depends on the quality and speed of the repair work. The speed of the pipeline overhaul, which consists in replacing old pipes with new ones, depends on the effectiveness of the entire repair string as a whole. The main excavation machine is a hydraulic excavator. Soil is removed on both sides of the pipeline, but there is a problem of excavation under the pipeline. Existing solutions to the problem are highly complex, which only complicates the repair process. Therefore, the authors develop the working equipment of the excavator, which is installed after digging the pits of the trench.Materials and methods. The authors performed a review and analysis of existing equipment designs for the soil development under the pipeline. Moreover, the authors developed a new design of interchangeable working equipment for a single-bucket excavator.Results. As a result, the authors presented a detailed description of the working equipment of a single-bucket excavator and the principle of its operation.Discussion and conclusions. The proposed technical solution allows excluding excavation under the main pipeline, which is carried out using a trench tool. This method significantly increases the efficiency of excavation and the pace of repair work as a whole.The authors have read and approved the final manuscript. Financial transparency: the authors have no financial interest in the presented materials or methods. There is no conflict of interest.
OBSERVATIONS CONCERNING THE HARMFUL ENTOMOFAUNA FROM WINTER RAPESEED CROPS IN THE CONDITIONS OF CENTRAL OF MOLDAVA, BETWEEN YEARS 2014-2017
Authors: URSACHE PAULA - LUCELIA , TROTUS ELENA , BUBURUZ ALEXANDRA - ANDREEA 
Published: March 2020

<p>During 2014-2017, 22 species were identified in the yellow bowl trap type installed in winter rapeseed crops established at A.R.S.D. Secuieni. Of these, 11 species are specific to winter rapeseed crops and 11 species were accidental identified because of the proximity with different agricultural crops (maize. sunflower. grain cereals). The highest abundance was registered by <em>Epicometis hirta</em> Poda species which accounted 914 specimens collected during the analyzed period. The species were integrated into classes of dominance ((D1 - subrecedent species. D2 - recedent species. D3 - subdominant species. D4 - dominant species and D5 - eudominant species). <em>Meligethes aeneus</em> F., <em>Ceuthorrhyncus napi</em> Gyll. and <em>Epicometis hirta</em> Poda. being considered eudominant species belonging to the D5 class. The <em>Ceuthorrhynchus napi </em>Gyll.,<em> Meligethes aeneus </em>F.,<em> Epicomites hirta </em>Poda.,<em> Psylliodes chrysocephala</em> L.,<em> Subcoccinella 24 punctata L., Oulema melanopa </em>L. species were classified in the constancy class - C4 - euconstant species. <em>Meligethes aeneus</em> F., <em>Epicometis hirta </em>Poda<em> </em>and <em>Ceuthorrhynchus napi </em>Gyll. species recorded the highest values for the index of ecological significance (W %) and were classified in the W5 class - characteristic species. The collected entomofauna belongs to five orders:<em> </em><em>Coleoptera, Heteroptera, Lepidoptera,. Diptera </em>and<em> Hymenoptera. </em>The highest number of species (17 species) and the highest number of collected speciemens (3246 specimens) belonged to the <em>Coleoptera</em> order.</p>
ERGONOMIC EVALUATION OF PACKAGING WORKERS’ POSTURE IN A FOOD MANUFACTURING COMPANY
Authors: ISMAILA SALAMI OLASUNKANMI , SALAMI YUSUF ADEYEMI , KUYE SIDIKATU IBIYEMI , DAIRO OLAWALE USMAN , ADEKUNLE NURUDEEN OLATUNDE 
Published: March 2020

<p class="Els-Abstract-text">This study conducted an ergonomic evaluation of the working posture of workers engaged in various processes in the packaging section of a food manufacturing company. Workers in the packaging section of the food manufacturing company were divided into operating, folding, packing, carton wrapping and palletizing. Forty of the workers in the packaging section were placed under observation through video recording of their daily activities for a period of three months to obtain their working postures. Rapid Upper Limb Assessment (RULA) was used to analyze the working postures in order to obtain their ergonomic risk levels. Computer codes for RULA were written for quick and easy evaluation of upper arm, lower arm, wrist, wrist twist, neck, trunk and leg postures. The results from RULA indicated that 25% of the workers in the operating and folding units were exposed to medium ergonomic risk level; 30% of the workers in the packing unit and 10% of the workers in the carton wrapping unit were exposed to high ergonomic risk level while 10% of the workers in the palletizing unit were exposed to a very high ergonomic risk level. The study concluded that workers in the packaging section of the food manufacturing company were exposed to between medium and very high ergonomic risk levels of working posture necessitating the need to change the conditions of their workstations.</p>
A Electron transport study on ultrathin armchair graphene nanoribbone
Authors: Mohsin Ali Aqeel 
Published: March 2020

Using ﬁrst-principles quantum transport simulations, this work examines changes in the total electronic currents within the plane of short ultrathin graphene nanoribbon with armchair edges (AGNR). A 5-AGNR-M (M = 4,12,20 and 28 zigzag line) junction was simulated and its transmission were analyzed. The I-V curves under external bias exhibit remarkable semiconducting characteristics. It further demonstrates that the length of the junction also showed significant effects in the determination of the semiconducting nature. More importantly, a significant increasing by double in bias voltage threshold of I–V characteristics have been observed for the positively charged nanoribbon in the family of 5-AGNRs.
Pengaruh Iklim Organisasi, Kompetensi, Dan Motivasi Kerja Terhadap Kinerja Pegawai BPP Aparatur Sukamandi
Authors: Halomoan Edi 
Published: March 2020

Abstrak - Manajemen sumber daya manusia sangat memperhatikan proses pekerjaan kinerja pegawai sesuai dengan beban kerja yang ada dalam organisasi dengan menciptakan suasana lingkungan yang harmonis, hubungan pimpinan organisasi dengan kinerja pegawai dan hubungan antar bagian dalam organisasi akan memberi dampak yang sehat dan nyaman diantara pegawai, karena pegawai merupakan salah satu modal penting bagi organisasi. Metode penelitian menggunakan analisis deskriptif dengan skala likert dan analisis verifikatif menggunakan path analysis, hasil yang diperoleh dari peneletian adalah: 1) Nilai hubungan Iklim organisasi dengan Kompetensi pegawai 0,751 (kuat dan searah karena nilainya positif). Nilai hubungan variabel iklim organisasi dengan motivasi kerja 0,681 (kuat dan searah karena nilainya positif). Nilai hubungan variabel kompetensi pegawai dengan motivasi kerja 0,722 (kuat dan searah karena nilainya positif). 2)Hasil analisis jalur secara parsial pengaruh iklim organisasi terhadap kinerja pegawai sebesar 0,296, pengaruh kompetensi pegawai terhadap kinerja pegawai 0,417, dan pengaruh motivasi kerja terhadap kinerja pegawai 0,180. 3) Pengaruh langsung iklim organisasi 8,7%, pengaruh tidak langsung melalui kompetensi pegawai 9,3%, dan pengaruh tidak langsung melalui motivasi kerja 3,6% Sehingga total pengaruhnya adalah 21,6%. Pengaruh langsung kompetensi pegawai 17,4%, pengaruh tidak langsung melalui iklim organisasi 9,3% dan pengaruh tidak langsung melalui motivasi kerja 5,4%, sehingga total pengaruhnya 32,1%. Pengaruh langsung motivasi kerja 3,2%, sedangkan pengaruh tidak langsung melalui iklim oorganisasi 3,6% dan pengaruh tidak langsung melalui kompetensi pegawai 5,4%, sehingga total pengaruhnya 12,2%. Hasil perhitungan Koefisien determinasi (r2) 65,9%. Sedangkan faktor lain yang tidak diteliti dan turut mempengaruhi Kinerja Pegawai pada Balai Diklat Aparatur Kementrian Kelautan dan Perikanan Sukamandi 34,5%.
PENGELOLAAN TANAMAN TERPADU PADI VARIETAS UNGGUL BARU DI LAHAN SAWAH TADAH HUJAN DI KABUPEN JAYAPURA, PAPUA
Authors: Beding Petrus A , Tiro Batseba M. W. 
Published: March 2020

The cultivation technology and the use of new superior varieties (VUB) is one of the main components in increasing rice productivity in rainfed land. The study aims to evaluate the performance of the rice VUB in rainfed lowland cultivated land with integrated crop management (PTT) approach. This activity was carried out in the village of Benyom Jaya 1, Nimbokrang District, Jayapura Regency, Papua Province, from April to September 2017 using a Randomized Group Design. each variety used is. VUB tested by Inpari, 7, Inpari 30, Inpari 32 and Inpari 33, were planted in a plot measuring 2 hectares of experimental area for each treatment was 20 x 20 m2. The parameters evaluated include plant height, number of tillers, yield components and pest and disease attacks. The results of the study showed that the Inpari 33 variety gave a significantly different growth and yield to the Inpari 30 and 7 varieties. The suitable and high yielding varieties at the study site were the high production varieties obtained from the Inpari 33 variety (5.9 t / ha) and the lowest variety is Inpari 32 (4.47 t / ha) Keywords: Rice Varieties, Rainfed Rice Fields, Performance, PTT
PENGARUH TERAPI MUROTTAL AL-QUR’AN TERHADAP PENURUNAN SKALA NYERI PADA PASIEN CEDERA KEPALA DI RUANG BEDAH UMUM RSUD ULIN BANJARMASIN
Authors: Khalilati Noor , Humaidi Muhammad 
Published: March 2020

Head injury is one of the main causes of death and disability, so far pharmacologic treatment is used to treat the pain. The researcher tried to provide treatment with listening to murottal Al-Qur'an therapy so that was able to reduce pain due to head injury. The aim was to determine the effect of listening to murottal Al-Qur'an therapy on the reduction in pain scale of head injury patients in the operating room of Ulin Hospital of Banjarmasin. The design was Quasy_Experimental with One Group Pretest-Postest. The population were all patients of head injury in operating room and the sampling technique used purposive sampling. The instrument used a questionnaire sheet. The measurement of the Numerical Rating Scale (NRS) used univariate analysis and bivariate analysis with the Paired T-Test. The level of moderate pain scale before listening mostly amounted to 15 (100%) people, after doing therapy there were 13 (86.7%) people with mild pain. There was an influence of listening to murottal Al-Qur'an on the reduction of the pain scale of head injury patients in operating room. The hypothesis is accepted at the significance level of 0.000 <0.05. The results of this paper are expected to provide information to patients in reducing pain’s response. Keyword: Head Injury Patient, Murottal Al-Qur’an, Pain Scale
ANALISA PERHITUNGAN MANAJEMEN PROYEK MENGGUNAKAN SOFTWARE MS. PROJECT 2000 PADA PROYEK PEMBUATAN ATAP WALKWAY DAHAI
Authors: Mawarni Sri , Febrianty Ruliana , Rahman Tezar Aulia 
Published: March 2020

Kemajuan teknologi dewasa ini berkembang pesat seiring dengan perkembangan teknologiinformasi. Hal ini turut berpengaruh terhadap perkembangan manajemen rekayasa,konstruksi dimana banyak program aplikasi komputer yang ditawarkan untuk membantu para manajemen rekayasa, konstruksi dalam mengolah data perencanaan maupun pelaksanaan kegiatan proyek konstruksi. Penjadwalan Proyek. Membuat uraian dan urutan setiap kegiatan dalam aktivitas proyek..Menentukan durasi waktu untuk setiap aktivitas.Membuat penjadwalan menggunakan network planning AOA (Activity On Arrow), kurva S, barchart dan Microsoft Project. Dalam menggunakan program Microsoft Project 2016 untuk pengelolaan proyek tidaklah cukup hanya berbekal pengetahuan untuk mengoperasikannya saja, namun perlu dibekali dengan pemahaman dalam proses pengolahan data manajemen konstruksi. Analisa manajemen konstruksi pada proyek Pembuatan Atap Walkway Dahai menggunakan metode Activity On Arrow (AOA), Kurva S, Barchart diperoleh durasi pekerjaan 74 hari dengan hubungan ketergantungan antar pekerjaan SS (Start to Start)– FS (Finish to Start). Analisa Perhitungan waktu menggunakan Microsoft Project2016 didapat waktu 74 hari.Penggunaan Microsoft Office Project 2016 sebaiknya digunakan untuk proyek besar dan kompleks sehingga manfaatnya lebih terasa. Penggunaan program Microsoft Project 2016 dalam skripsi ini masih sangat sederhana, untuk itu masih perlu mempelajari lebih jauh lagi.Kata kunci : Manajemen Konstruksi, Network planning,Microsoft Project.