bluuebunny/crossref_metadata_2025_split huggingface dataset:
Protesta social a través de la publicidad: 11M
Authors: Martínez Pastor Esther 
Published: October 2020

El atentado del 11 de Marzo de 2004 es una fecha que todo español recuerda como el mayor atentado terrorista perpetrado en Madrid a manos de Al Qaeda. En los días posteriores, las manifestaciones de repulsa ante el atentado y las condolencias hacia las víctimas y familiares fueron de todo tipo. En este análisis nos centraremos en el campo de la comunicación y, más concretamente, en la publicidad.Los anunciantes como un sujeto más de la sociedad quisieron expresar su dolor y solidaridad a través de los espacios publicitarios en prensa. El resultado de esta expresión ha sido la identificación de una nueva modalidad publicitaria que hemos denominado de “protesta” que contiene los elementos básicos de la publicidad pero cuyo objeto dista de las modalidades típicamente publicitarias como la comercial, la institucional, la política o la propaganda, entre otras. Se ha elaborado una tipología de mensaje de publicidad de protesta y de códigos visuales más relevantes para poder delimitar la nueva modalidad publicitaria que hasta el momento era inexiste en España.
Hacia una historia institucional de las radios de Buenos Aires
Authors: Tobi Ximena 
Published: October 2020

En este artículo se propone un camino para construir una historia de las instituciones radiofónicas de la ciudad de Buenos Aires desde una perspectiva micro. Este abordaje se apoya en el surgimiento dentro de los estudios históricos, de lo que Peter Burke ha denominado Nueva Historia, una corriente que corre su mirada de las estructuras sociales hacia la narración de acontecimientos y descripción de objetos, que desde el paradigma histórico tradicional se consideran insignificantes, pero que se demuestran como manifestaciones de la cultura de sectores sociales y momentos históricos particulares. Siguiendo un camino iniciado con las obras de Carlo Guinzburg y Michel De Certeau, se propone aquí una indagación que a la perspectiva microhistórica suma un enfoque teórico sociosemiótico, con el objetivo de analizar la publicidad gráfica de radioemisoras de la ciudad de Buenos Aires en tanto espacio de construcción de su imagen institucional a lo largo del siglo XX; y con el fin de contribuir a la comprensión de una historia general de lo radiofónico.
Anteojitos y Billikines, contrato de lectura (1964-1983)
Authors: Falabella Mariel 
Published: October 2020

Las revistas destinadas al lector infantil son una de las tantas manifestaciones socioculturales donde podemos dar cuenta de los discursos hegemónicos acerca de la infancia. En este sentido, para aportar a la construcción de discursividades sobre la infancia en Argentina, se comparará el “contrato de lectura” propuesto por dos revistas argentinas dirigidas al niño lector escolarizado (Billiken y Anteojito) considerando de modo puntual el lapso epocal 1964-1983. Dicho período contempla el lanzamiento de Anteojito –en tanto nueva revista– en un mercado de niños lectores liderado desde 1919 por una revista pionera y tradicional como Billiken. Dicha incorporación en el ecosistema mediático dirigido al lector infantil lleva a interrogarnos sobre las supuestas modificaciones en el tradicional “dispositivo de enunciación” considerando -de modo particular– la difusión de la televisión en el país. Las portadas de las dos revistas nos permitirán detectar y analizar de modo comparativo –desde la producción de los discursos respectivos– las modalidades de construcción de la relación específica que se plantea con el niño lector.
Mito, ideología e inconsciente. Orígenes perdidos de la estructura, el sujeto y la historia
Authors: Collazo Carolina 
Published: October 2020

Lo que se propone es una lectura comparada entre el mito lévistrausseano, la ideología marxista y el inconsciente del psicoanálisis a partir de tres categorías en las que estos tres campos de inscripción teórica tan diversos podrían, no obstante, aunar un propósito común en el intento de pensar la subjetividad tras la irremediable muerte del sujeto moderno. Esas tres categorías son: “estructura”, “sujeto” e “historia”. La hipótesis que motiva tal recorrido es que en todos los casos se anula como objeto de análisis la relación entre el fundamento y su origen, por cuanto se introduce un cuestionamiento tanto al estatuto como a la articulación misma entre lo real y la representación.
El sentido de lo radiofónico
Authors: Lvovich Lea 
Published: October 2020

De la mano de diversos autores, entre los que se destaca George Simmel, caracterizamos al oído, único sentido involucrado en lo radiofónico. La intención es advertir las posibles consecuencias sociales, pedagógicas y políticas devenidas por las formas de socialización que promueve, tanto en su estado natural como a través del dispositivo radiofónico.
Andar y desandar. Tácticas y recorridos de las personas con discapacidad motriz
Authors: Marchetti Viviana , Musa Carolina 
Published: October 2020

El presente trabajo forma parte de la investigación que desarrollamos desde 2008 en la UNR, cuyo objeto es analizar las transformaciones de la vida cotidiana de las personas con discapacidad, gracias a interfaces específicas vehiculizadas por las pantallas de celular y PC. En este marco, entendemos que las personas con discapacidad se adaptan con facilidad y se apropian rápidamente de las tecnologías de pantalla, que éstas les proporcionan modos perceptuales, formas de relacionarse con otros y maneras de acceder y conectarse con la realidad, antes imposibles de ser realizadas en forma autónoma. Ahora bien: ¿qué impactos producen las tecnologías de pantalla en la subjetividad, las relaciones sociales y la construcción de identidades de las personas con discapacidad motriz?, ¿es posible señalar consumos y tácticas diferenciadas entre las personas con discapacidad motriz y las que poseen discapacidades sensoriales (ciegos y sordos)? Estos son los interrogantes sobre los cuales pretendemos reflexionar.
Un diálogo semiótico esclarecedor entre cine y teoría social
Authors: Córdoba Marcelo 
Published: October 2020

El propósito de este artículo es desarrollar un análisis socio-semiótico del largometraje Safe (1995, EEUU, T. Haynes), en tanto “fábula o ensayo icónico-simbólico” que nos sirve para reflexionar sobre algún aspecto del mundo social y/o subjetivo—enfoque propuesto por el semiótico uruguayo Fernando Andacht. Concretamente, analizaremos el film como un signo de los efectos que concebiblemente podrían ejercer, en el orden de la subjetividad, las propiedades estructurales de la “modernidad reflexiva” (A. Giddens), enfocada en su aspecto de “sociedad del riesgo” (U. Beck). El análisis procurará justificar la interpretación de Safe como una particular “ficción de pérdida de la identidad” (P. Ricoeur). Esta interpretación, por lo demás, arraiga en la siguiente tesis: el colapso vital que sufre el personaje de la historia sería consecuencia de la disolución de su “imagen corporal”. Esta disolución es entendida como efecto de una cierta vivencia del mundo, determinada, a su vez, por la mediación de las instituciones y los significados hegemónicos de la “sociedad del riesgo”. Adelantamos que, por cuanto la propuesta de Andacht se basa en la semiótica pragmática de C. S. Peirce, incluimos en el artículo una sección consagrada a bosquejar un esquema elemental de este complejo sistema teórico.
Transformaciones en la mediatización y percepciones diferenciadas sobre el concepto de medios de comunicación alternativos
Authors: Pinto Coelho Maria das Graças , Guedes Bailey Olga 
Published: October 2020

La diversidad de los procesos de reconfiguración de los espacios mediáticos en sus aspectos socioculturales y de producción de sentido han demandado grandes esfuerzos de investigación e interpretación en el campo de los estudios de los medios de comunicación en la última década, principalmente en las concepciones que articulan las transformaciones en las mediatizaciones con el surgimiento de nuevos medios de comunicación alternativos. La mediatización está en el centro de las interacciones de la vida cotidiana, organizando casi todos los aspectos de la existencia, desde el amplio mosaico de las instituciones sociales y de los sistemas culturales, hasta los encuentros más íntimos del cotidiano. En la actualidad, no podemos entender la sociedad en que vivimos sin entender el alcance de los procesos de transformación en la mediatización; la renegociación de significados; y los constantes cambios que surgen en las políticas de mediación. Este trabajo es un abordaje transversal a las investigaciones empíricas del campo mediático, asociando las transformaciones en la mediatización a percepciones diferenciadas en la discusión sobre el concepto de medios de comunicación alternativos.
Регламент (ЕО) № 141/2000 за лекарствата сираци – 20 години по-късно
Authors: Искров Георги , Стефанов Румен 
Published: October 2020

Тази година отбелязваме 20 години от влизане в сила на Регламент (ЕО) № 141/2000 на Европейския парламент и на Съвета от 16 декември 1999 г. за лекарствата сираци. Този нормативен акт определя критерии за обозначаването на определени лекарствени продукти като лекарства сираци за превенция, диагностика и лечение на редки състояния, както и осигурява стимули за тяхното проучване, разработване и предлагане на пазара. Въпреки че редките болести фигурират в някои по-ранни документи на европейското законодателство, този регламент е първият, който специално и ексклузивно засяга проблемите на хората с редки болести и техните семейства в Европа.
Двадесет години по-късно е време за равносметка. В този контекст, Европейската комисия проведе серия от обществени допитвания с различни заинтересовани страни, последвани от проучване на ефекта и резултатите от Регламент (ЕО) № 141/2000. Поводите за задоволство са много, но и идентифицираните проблеми не са никак малко. По най-важния въпрос обаче – адекватен достъп на пациентите с редки болести до терапия с лекарства сираци – успехът е частичен. Да, броят на лекарствата сираци, получили разрешение за пазарна употреба в ЕС, е значителен. Но в същото време се констатират огромни неравенства при достъпа до тях по страни членки. Съществена част от тези терапии остават недостъпни за пациентите от Източна Европа.
Indicative to the use of leukocyte dialysate extract in clinical practice
Authors: Мальцев Дмитрий 
Published: October 2020

Experience in the use of factor transfer in medicine is more than 60 years, and begins with the proposal of F. Lawrence in 1955 to use dialysed leukocyte blood extract to transfer antitumor immunity from the immunized body to non-immune.Preparations of immune extract of leukocyte dialysate are an important component of modern science about transfer factors. It is a highly active multicomponent immunobiological agent of natural origin, containing more than 200 low molecular weight peptides, which are components of the immune system of the human body, mainly – products of synthetic activity of CD8+ cytotoxic T-lymphocytes.This biological preparation has immunosubstitutional, immunizing and immunomodulatory biological properties, which are implemented inseparably from each other, providing known anti-infectious, pro-/antiinflammatory, tolerogenic, immunoactivating and antitumor therapeutic effects.The drug based on the immune extract of leukocytes dialysate is included in the modern international protocols for the treatment of primary immunodeficiency – hereditary skin and mucous candidiasis. In addition, at the moment there are at least 30 more indications with varying degrees of evidence for the clinical use of such transfer factors in immunology, infectology, allergology, rheumatology and oncology.The main immunomodulatory effect of the drug is associated with increased functioning of T-helpers type 1 by stimulating the production of cytokines interleukin-2 and gamma-interferon, which leads to the potentiation of cellular immune response. This immunomodulatory effect can be explained by the efficacy of transfer factor in some cellular and combined primary and secondary immunodeficiencies, chronic infections caused by intracellular microorganisms, and various malignancies. The reciprocal decrease in functional activity of T-helpers type 2 leads to attenuation of atopic allergic reactions and some types of autoimmunity, which explains moderate success of transfer factor in allergology and rheumatology.
PROSES PENYUNTINGAN BERITA PADA PERUSAHAAN JAWATAN TELEVISI REPUBLIK INDONESIA (TVRI) BENGKULU
Authors: Sari Sapta 
Published: October 2020

In line with times, television news center has been equipped with a variety of sophisticated tools, such as the ones used in the production and editing process of the Company Bureau (PERJAN) TVRI Bengkulu. Some of the tools used were: ENG (Electronic News Gathering), a large movie camera (Sound On Film) electronic editing tools, broadcasting space, VTR space, and various other supporting tools that are used to improve the quality of broadcasting. In this research, researchers used a qualitative descriptive approach by interview, observation and documentation, followed by data analysis. The result of this research found that the process of delivering news on TVRI Bengkulu, particularly on program Bengkulu dalam Berita, has been carried out by adjusting the news delivery technique through two ways: ie the way the British were serious and formal and casual events of the United States. Both methods have been implemented in the event of this program.Keywords: editing process, news
KUALITAS PELAYANAN PUBLIK PADA DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL KABUPATEN BENGKULU TENGAH
Authors: Imanda Antonio 
Published: October 2020

Public service is a very crucial and interesting issue to discuss because it always exists in a state where the state and the administration stands. The implementation of public service is still far from the ideal expectation of the public. The identification of the unexpected services is visible in terms of the waiting and public services which often face uncertainly. It is very difficult to estimate when the services can be obtained, and on the other side it sometimes needs some unofficially fee to undergo the process of getting the services. This research aims to find out the quality of public services at the office of population and civil registry in Bengkulu Tengah regency. This research uses a descriptive qualitative approach. The data used in this research is secondary and primary data. In the data collection, the researcher uses triangulation technique and the researcher uses informants by purposive sampling technique. The data process and analysis were carried out by means of data reduction, presentation, and making conclusion. From the research results and discussion, the poor quality of public services in Bengkulu Tengah was caused by; 1) low level of consistency between the waiting time and the processing time, 2) common mistakes about the accuracy of the services especially regarding errors in the printing of the document, 3) lack of courtesy and hospitality of the employees as well as lack of mutual respect of the clerk, 4) the employees have weak sense of responsibility in providing services, especially regarding discipline employees, 5) the administration wares of making identity cards shows that it is easier to get, but it is different from the wares of making the family cards, in which it shows some more difficult, 6) it is still rather difficult to get the services, the frequent discriminatory attitudes, the lack amount of employees, and moreover the wares such as computer and other facilities are still limited, 7) no variation of service model, 8) the low level of personal services provided by the officers, 9) there is no comfort in obtaining the services, 10) the unavailability of supporting facilities, clean environment and enjoyable circumstance. Then, the environment also has lack of regularity, neatness, tidiness and cleanliness. Based on the conclusion above, the government should develop the human resources in both the quantity and the quality in order to be able to improve the services including the employees’ discipline enforcement, improving apparatus’ mental through the provision of punishment and reward, and structured of the standard of procedure operational, the increase in the means of supporting driven computerized technologies and a more adequate office lies in a strategic area and circumstance.Keywords : quality of public services, civil registry
STRATEGI KAMPANYE POLITIK CALON ANGGOTA LEGISLATIF INCUMBENT DEWAN PERWAKILAN RAKYAT DAERAH DALAM MENGHADAPI PEMILU LEGISLATIF 2014 (Studi Kasus Partai Golkar di Kabupaten Mukomuko)
Authors: - Yanto 
Published: October 2020

This research is started from the legislative election that was held simultaneously throughout Indonesia, especially in the general election of 2014, the socialization and familiarization of each candidates to the public are important to do. Political campaign conducted by politicians will certainly look different to create a certain effect on a large number of audiences. In this case, the transformation in the level of knowledge or cognition and the transformation in attitude bring sympathy and then change audiences’ behavior concretely. As seen from political points of view, new politicians and politicians who are incumbent have the same chance in winning votes in the general election. Because of that, incumbents have to prepare good strategies to win people’s hearts in the legislative election. The researcher uses a qualitative approach using a case study to describe the case researched. The supporting theory used is a symbolic interaction theory, social consideration, and concepts regarding political campaign and political communication. In this study, the researchers involves three main informants, who are Ali Saftaini, Antonius Dalle, and Husni Thamrin as members of legislative assembly running for reactivating in the legislative election from the Golkar Party consisting of the first, second, and third constituencies. The results show that (1) The team is selected by the consolidation of family relationship that is a close family having good communication in everyday life, the big family of father and mother. The party chooses a very trustworthy person having emotional closeness and maintaining communication. (2) The target election identifies targets in constituencies and establishes permanent voters, constituent for five years, as well as establishes the vote center that is the place where the voters are domiciled, developed village and the big family, and have an interest which is community organizations, farmer groups, taklim, and youth organization in constituencies. (3) The message is delivered positively and negatively and is well packed. It mainly discusses comprehensively. (4) The tactic can be divided into two: direct communication and indirect communication. Direct communication can be implemented by face-to-face communication, visiting people, and “blusukan.” Meanwhile, indirect communication can be implemented through media, newspaper, billboards, calendars, name cards, party and non-party T-shirts.Keywords: political campaign, incumbents, legislative election
ETNOGRAFI KOMUNIKASI DALAM ADAT PERKAWINAN ANTAR SUKU
Authors: Indriyana Hastika , Sari Sapta , Imanda Antonio 
Published: October 2020

This Study aimed to determine the etnography of communication in marriage between Javanese ethnic and Lembaknese ethnic. Informants were determined by using purposive sampling technique with the number of 13 informants. From the research, it could be seen that the communicative situation in Javanese and Lembaknese traditional wedding occurred several times, that is at the time of Lamaran (marriage proposal) in which male family were welcomed by the female family, Akad Nikah (Solemnization), Pijak Telur (eggs stampede) which symbolizes the beginning of family life that could produce a future generation, Sungkeman (kneeling) that is requesting prayers of both parents for the blessing, and Dahar Klimah which symbolizes that the bride and groom will live together in every situation. In addition, other communicative acts can be found from the ceremony is the giving message (advices) from the elders to the bride and groom about living in harmony in the household despite coming from different ethnics. Keywords: ethnography of communication, traditional wedding ceremony, Javanesse, Lembaknese
PENINGKATAN PENGUNJUNG PADA HYPERMART MELALUI IKLAN DI HARIAN RAKYAT BENGKULU
Authors: Irmawati Linda , Sariningsih Marida , Nurwita Syisva 
Published: October 2020

Advertising has become a hope for the majority of companies that want their products embedded in the hearts of consumers. If an ad is not likely to have a major influence on the behavior of consumers, the advertising effectiveness is doubtful. The purpose of this study was to determine the increasing number of visitors at Hypermart Bengkulu through ads in Rakyat Bengkulu daily newspapers. This study used qualitative methods, that’s research that produces descriptive data in the form of words written or spoken of those that can be observed. Informants in this study were divided into two groups, namely the key informants consisting of 3 persons and key informants consisting of 4 people. The main theory used in this research was EPIC theory. The results in this study was, one element of the EPIC theory, namely is not going well because not every visitor read or subscribe to the Rakyat Bengkulu newspaper, so it effects on the increasing number in visitors at Hypermart Bengkulu. Keywords: increasing, buyers, advertising, hypermart
EVALUASI PENGEMBANGAN KOPERASI SERBA USAHA (STUDI KASUS PADA KOPERASI SATMAKURA DI KABUPATEN KEPAHIANG TAHUN 2014)
Authors: Sariningsih Marida , Risdiyanto Bayu 
Published: October 2020

The main problems in this research was the development of Cooperative goal as the pillar of national economic development or as an institution which a healthy economy just was not happening. Accordingly, The Kepahiang District has developed a cooperative which name is “Satmakura Cooperative” as a ground breaking effort in cooperative development policy. Method and approach of research were conducted by qualitative research method with a descriptive approach. The results of evaluation showed that the development cooperation through strategies and models and approaches that involve elements of community leaders and local government officials led to the development of co-operatives became easier to execute. With intensive involvement of government officials with community leaders, local government officials then initiated and cooperative management, until slowly a number of important management left to the professionals. And the impact and results of the development has been occurred, visible from a number of changes and the real benefits as seen from the increasing number of cooperative members, the increasing scale of business, the infrastructure is good (complete), an increasingly diversified integrated technical and marketing attainment is getting better and wider. Tangible results and impact show that the development of cooperative organizations are conducted in a relatively successful local government to achieve its objectives.