bluuebunny/crossref_metadata_2025_split huggingface dataset:
The scientific event – a visibility factor for the university brand
Authors: Pop Nicolae Al. , Ott Cristina-Maria , Simion-Danicescu Daniela , Todea Steluța 
Published: December 2019

Abstract
Events are considered to be the most personalised form of marketing, as they generate direct contact with customers and partners. Academic events aim at promoting socio-economic values by facilitating collaborative partnerships with the involvement of academics, researchers, graduates, students and representatives of the economic environment. They also aim to set up participatory networks between socio-economic actors, academic centers and research institutes, as well as between different communities at national and international level in different fields of activity. The experience offered to the participants creates a close relationship with the academic brand, which gains a human face, which positively influences the way it is perceived by the public. Through academic events, it is favored to combine ideas, generate new concepts and phenomena that are useful to society’s progress. Moreover, by debating and analysing current trends on how both the economy and the university are affected, new theoretical and practical opportunities can be identified. The main purpose of experiential marketing in academic events is to create memorable and long-lasting ties between the participants and the academic environment, as well as to generate real opportunities for socialisation and interpersonal interactions. The article will treat the results of a qualitative exploratory marketing research. It aims at clarifying and understanding the paradigm of the scientific event as a factor of university visibility. In this sense, we aimed to identify the relationship of interdependence between the scientific event and the brand of an university.
Influence of the educational level on the spreading of Fake News regarding the energy field in the online environment
Authors: Pop Mihai-Ionuț , Ene Irina 
Published: December 2019

Abstract
For the last couple of decades, the social and economic dynamics of our society have evolved in an exponential rhythm creating innovation and new opportunities which contribute to social welfare and comfort. Unfortunately, this continued progress, especially in the field of digitalisation, is also accompanied by challenges. One of these refers to cybersecurity and the uncontrolled spreading of fake content. The emergence of the Internet, alongside the development of new communication instruments and platforms, has determined major changes in the way people interact with each other. Moreover, the structure of the online environment facilitates the spreading of unverified or false content. Even specialized fields like the wood industry, the banking sector, the pharmaceutical industry or the energy field can become targets of misinformation campaigns, implemented in the online environment. Furthermore, in a context in which, in recent years, major political, economic and social events have been negatively influenced by the dissemination of fake news, the combat of this phenomenon has become a priority on the European Agenda. This fact is being reinforced by the growing number of scientific articles and researches that address this issue, but also by the budget of almost 5 million euro allocated in 2018 by the European Union for the combat of misinformation and false news. In this regard, it is important to better understand the factors that determine the appearance and spreading of fake news. By analysing the roots, the main sources and the patterns of fake news, we will be able to elaborate efficient tools in order to fight against the spreading of this phenomenon. The objective of this study is to analyse if the educational level of online users is one of the factors which directly influences the acceptance and the spreading of fake news, especially when dealing with specialized content such as information regarding the Romanian energy field.
The possible conflict of interests existing during the exercise of the mandate of administrator or for the position of shareholder of a company by shares regulated according to law no. 31/1990
Authors: Stoican Andreea 
Published: December 2019

Abstract
In order to prevent putting personal interests above the interest of the companies they manage, the legislator provided a set of legal rules of limitations of the management bodies’ and shareholders’ behavior. As such, the conflict of interests can occur either at the exact moment of their nomination in the position of management, either during the exercise of their mandate. Therefore, for such decisions that take into account personal matters, to be avoided, the legal rules contain very particular provisions in order to avoid such circumstances of acting in the detriment of the company, either through limitations of the mandate, either through very strict sanctions, including the incrimination of such deeds.
The Long-Term Effectiveness of Advertising Driven Sales for E-Commerce SMEs
Authors: Suciu Marta Christina , Năsulea Christian , Năsulea Diana Florentina 
Published: December 2019

Abstract
The digital transformation allowed for new business models to emerge. As e-commerce seems to be the future of retail, an increased number of entrepreneurs are trying to better leverage advertising in a way that leads to a sustainable business model on medium to long-term. Retail enterprises are spending huge amounts of money on search engine and social media paid advertising in order to make their products visible and thus, become more profitable. However, the academic literature suggests contradictory findings on the effectiveness of paid advertising. While it seems that for already established companies like e-Bay, shutting off paid campaigns doesn’t proportionally decrease the website’s traffic, for other large companies with more competitors the findings show the opposite, meaning that most of the traffic goes down when paid-campaigns are shut off. The aim of our paper is to assess the impact of paid campaigns on the long-term revenues of small and medium enterprises activating in e-commerce. Is investing in paid advertising at the beginning enough to build a business model that can sustain itself or does less advertising translate directly in less sales? We conduct a study for a number of Romanian e-commerce businesses in order to determine the effectiveness of paid advertising and its impact on the long-term revenue stream. Our findings contribute to the existing research through valuable data on small and medium size enterprises and can help business managers make more informed decisions when it comes to their paid advertising budget and strategy.
Assessing operational risk while using the logic of the included middle
Authors: Tudor Răzvan 
Published: December 2019

Abstract
From the Solvency II perspective, the capital requirement for operational risk is based on the application of a standard formula. The limitation imposed by this approach as well as the definition of operational risk by establishing certain types of activities (i.e. internal processes, people, systems, etc.) as generating causes does not allow, at least for the time being, the establishment of an effective way of managing the operational risk regardless of the type of strategy chosen. Any human operator involved in the risk identification and evaluation processes, within most of the organizations, would use the logic of the included middle based on Boolean binary values (i.e. true/false, 1/0, etc.). This article attempts to logically analyze the methodological impact that would result from using a logic of the included middle which accepts that an identified operational risk and an unidentified operational risk may coexist at the same time, in a risk profile, provided that the identified one is actual and the unidentified one is potential, reciprocal and alternative but never up to the 100% limit. The included middle in this approach is the transition state, which is perfectly possible in terms of defining the topological properties of the time in which the identified operational risks analyzed are assessed. The novelty of this approach is based on the fact that the logic of the included middle, which we include in research as a concept and as a tool, was one of the nudging factors that underpinned the development of the wave mechanics (e.g. Schrodinger’s Cat Paradox) and some of the quantum physics theories later, and its use has never been tested in risk management.
The new economic good: Your own personal data. An integrative analysis of the Dark Web
Authors: Vargas Vanesa-Madalina 
Published: December 2019

Abstract
Do you remember the times when the copyright or a patent had no economic value? Neither do I, because this happened more than 300 years ago when the printing activity took place completely free. It was the eighteenth century, when France, England, Germany and the United Kingdom realized that the author was pretty important for the state and the first regulations appeared. Exactly like the intellectual property, in the new era of technology, dynamic change and growing e-commerce, the data with personal character is the newest economic good. More and more studies and journals show that in the near future the personal information will also have an economic value since databases are so important for businesses, but also for other institutions like the police or even intelligence agencies. The current article is the first in a row of a complex research regarding the importance of the personal data in the current economy and its actual value in an organization. Further studies will be needed in order to conclude and create a model for measuring the value of personal data. This first step is a research and a detailed analysis of the current status-quo. The changes that appeared after the entry of the European directives regarding General Data Protection Regulation will be analyzed. Another significant section of the article is a close review of the personal data black market. In order to submit this aspect as clear and objective as possible, further research on the dark internet (Onion) was conducted and prices for clones of credit cards, Amazon or PayPal accounts and cloned personal documents were examined and charted.
Comparative Study of Employees´ Key Competencies in Selected Health Care and Non-Health Care Organizations
Authors: Vydrová Janka 
Published: December 2019

Abstract
The key competences of the employees are currently discussed and the open labor market. Competencies can be divided into three basic categories: knowledge competencies, application competencies and social competencies. Each work environment brings its specifics and the aim of the article is to find similarities and differences in the key competencies of employees of healthcare organizations and non-healthcare organizations. In order to achieve the objective of the article, a questionnaire survey was used, involving 791 respondents from healthcare organizations and 647 nonhealthcare organizations. In total 1438 questionnaires were evaluated. The research was conducted from May 2017 to September 2018. The first phase of the research was conducted through semi-standardized interviews with 73 representatives of healthcare organizations and 69 representatives of non-healthcare organizations. Qualitative research was attended by representatives of the personnel department, respectively human resource management department. The second stage of the research was followed by quantitative research. Quantitative research was conducted from January 2018 to September 2018. Key competencies were selected on the basis of importance, and the author of the article deals with those that respondents have identified as most important for their work. Here we can find the first differences in the identification of key competencies in healthcare organizations and nonhealthcare organizations. Respondents of healthcare organizations have identified as the most important the ability to communicate, the ability to learn, teamwork, reliability, dedication to work, empathy, emotional maturity and work under stress, while non-healthcare organizations respond as key communication skills, IT skills, creativity, team work, reliability, emotional maturity, and work under stress. Three research hypotheses have been identified. The research hypotheses were verified using the Two-sample t-Test statistic for equal means.
Should Schools Undermine or Sustain Multilingualism? an Analysis of Theory, Research, and Pedagogical Practice
Authors: Cummins Jim 
Published: December 2019

Summary
Most school systems around the world prioritize the teaching of languages and aim to develop bilingual or multilingual proficiencies among their students. However, in a large number of contexts, schools also systematically and intentionally undermine the potential of immigrant-background and minoritized students to develop multilingual abilities. This undermining of multilingualism operates either by explicitly prohibiting students from using their home languages (L1) within the school or through ignoring the languages that students bring to school (benign neglect). In some cases, exclusion of students’ L1 is rationalized on the grounds that maintenance of L1 will hinder students’ integration into the mainstream society. In other cases, exclusion is based on the conviction that there is competition between languages and use of the L1 either in school or home will reduce students’ exposure to the school language (L2). The validity of this time-on-task argument is critically analyzed in the present paper. I argue that the research shows no consistent relationship between immigrant students’ academic achievement (in L2) and use of L1 in the home or in the school. By contrast, several research syntheses have highlighted the positive academic outcomes of bilingual programs for minoritized students and also the feasibility of implementing multilingual or translanguaging pedagogies in the mainstream classroom.
Attitudes and Language Use of (Potential) New Speakers of a Minoritized Language: The Case of Adults Learning West Frisian in Formal Courses
Authors: Belmar Guillem 
Published: December 2019

Summary
Adults learning a minoritized language are potential new speakers, that is “adults who acquire a socially and communicatively consequential level of competence and practice in a minority language” (Jaffe, 2015; see also O’Rourke, Pujolar, & Ramallo, 2015). New speakers’ research has become quite common recently, marking a shift from traditional notions of speakerness in minority contexts, built around the Fishmanian discourse of reversing language shift (see Kubota, 2009). The new speaker—actually neo-speaker—is one of the seven categories put forward by Grinevald and Bert (2011), who considered them central to language revitalization. Answering the call for more data on new speakers of minoritized languages in O’Rourke, Pujolar, & Ramallo, 2015, this research aims to start the debate on the new speakers of Frisian (see Belmar, 2018; Belmar, Eikens, Jong, Miedema, & Pinho, 2018; and Belmar, Boven, & Pinho, 2019) by means of a questionnaire filled in by adults learning the language in the evening courses offered by Afûk. This article presents an analysis of their backgrounds, their attitudes towards the language, and their language use.
Translation as a Barrier Between the Original Narrative and the Reader: A Case Study of Power Relations and Address forms in two Crime Fiction Novels
Authors: Pavilavičiūtė Gintarė 
Published: December 2019

Summary
The role of the translator as a mediator in literary translation has been a salient topic since the late twentieth century; however, more recent research signifies that instead of mediating, the translator sometimes affects the literary work translated, shifting the focus of such studies onto the reader. This article aims at investigating the possible effects the literary translator has on readers by examining the translation of address forms, the linguistic markers of social status into Lithuanian and the use of polite or familiar second-person pronouns in two crime fiction novels, Agatha Christie’s (1962) The Mirror Crack’d from Side to Side and John Grisham’s (1992) The Pelican Brief. The literary translator may grapple with the issue of translating social interactions which derives from cultural differences present in the source and target societies. Subsequently, containing a plethora of realistically depicted social interactions adherent to the societies represented, crime fiction provides Lithuanian literary translators with the issue of deciphering power relations based on the contexts they occur in and choosing accordant polite or familiar second-person pronouns, a distinction not present in English. As this study has shown, the translator sometimes misinterprets power relations or favours the social norms of the target culture, affecting the narrative, creating effects discordant with the writer’s intentions, and in some cases, entailing a contingent barrier between the reader and the original literary work.
Improving Comprehensive Medication Management (CMM) Completed Visit Rates in Newly Referred and No-Show Patient Cohorts
Authors: Tran Michelle , Choi Yookyung Christy , Brummel Amanda , Burres Heidi , Moon Jean , Schlichte Allyson , Schweim Kelly 
Published: December 2019

Background: Missed appointments are a common problem in health care. No-show rates and incomplete appointments for referred patients affect patient outcomes and clinician’s productivity, including comprehensive medication management (CMM) visits that pharmacists provide. This study aims to compare CMM completion rates between various intervention types in communicating with the patient.
Methods: This was a prospective, multi-clinic study to examine newly implemented intervention effects on CMM completion rates. The primary outcomes were CMM completion rates among newly referred patients and CMM completion rates in any no-show patients, including both newly referred and returning patients. In the newly referred patient cohort, three intervention types (blocking time on the pharmacist’s schedule to speak to the patient, sending an electronic medical record or EMR-linked message, and sending a letter) were compared to a control group with no interventions. In the no-show cohort, a pharmacist call intervention was compared to a control group consisting of sending a letter.
Results: Completed CMM appointment rate was six times likely with a pharmacist’s in-person reminder (odds ratio [OR] 6.0; 95% confidence interval [CI] 1.58-22.77) and with an EMR-linked message (OR 6.0; 95% CI 1.76 to 20.52) when compared to sending a letter. In no-show patients, completed CMM appointment rate was 2.36 times likely with a pharmacist’s call intervention versus sending a letter.
Conclusion: Pharmacist’s direct reminder to the patient when in clinic and EMR-linked message improved CMM completion rate when compared to mailing a reminder letter. Pharmacist’s call to no-show patients for their CMM appointment was effective for the patients to reschedule and complete their CMM appointment compared to mailing a reminder letter.

Article Type: Original Research
PENGARUH PERUBAHAN TINGKAT PENGETAHUAN KESEHATAN GIGI DAN MULUT PADA PELAJAR USIA 7-8 TAHUN DI 2 SEKOLAH DASAR KECAMATAN MANDIANGIN KOTO SELAYAN KOTA BUKITTINGGI MELALUI PERMAINAN EDUKASI KEDOKTERAN GIGI
Authors: Sumantri Dedi , Lestari Yuniar , Arini Mustika 
Published: December 2019

The prevalence of caries among school children in West Sumatera is still high. Dental health education is important in order to increase dental health status in children because of that the development of a new strategy in dental health education is needed. One of the way is by using game, because children usually like that media. This study was aimed to find out the effectiveness of dental education game by using snake and ladder as the media in changing 7-8years old student’s knowledge about teeth and mouth. The method of this study was analytic experimental with non equivalent pre and post test control group design. Fourty one student's with 7-8 years old of two Elementary Schools ( 17 Manggis Ganting and 03 Pulai Anak Air elementary school ) were used as the study sample of experiment group, this group was given dental
education games method with snake and ladder games as the media and fourty one student's with 7-8 years old of 17 Manggis Ganting and 03 Pulai Anak Air elementary school were used as the control group where in this group was given nothing. Analysis of data was using Paired Samples T-Test and Independent Samples T-Test based on 0,05 as significant. The pretest and posttest analysis of knowledge showed that mean percentage of experiment group is 13,32% ±12,475 and 4,44% ±11,713 for the control group. Both of groups have significant difference where p=0,00(p<0,05). Dental education games method with snake and ladder games as media was effective in increasing student’s knowledge in comparing with the control group. So in order to increase dental health knowledge, dental education games could be use as one of dental education method for 7-8 years old students.
HUBUNGAN KEBIASAAN ANAK MENJAGA KESEHATAN DAN KEBERSIHAN GIGI DENGAN KARIES MOLAR PERTAMA PERMANEN PADA MURID SEKOLAH DASAR DI KECAMATAN PADANG TIMUR KOTA PADANG
Authors: Susi Susi , Kustantiningtyastuti Didin , Ladyventini Yona 
Published: December 2019

Dental caries and gum disease (gingivitis) is a disease which are often found in elementary school’s student in Indonesia. One of the cause of the oral and dental problems is behavior factor or neglect of oral hygiene. This study aims to determine the relationship of children's behaviors to health and dental hygiene with caries incidence in permanent first molars in SDN 15 Eastern District of Padang.
The design of this study is the Cross Sectional Study. The research was conducted at the Elementary School District 15 East Padang Padang Padang in January 2012. This study sample was a student of class IV, V, VI amounted to 80 people. The data was collected through questionnaires and dental examinations by chi-square analysis.
HUBUNGAN KEBIASAAN MEROKOK DENGAN PENYAKIT PERIODONTAL KARYAWANPT. FAMILY RAYA GURUN LAWEH LUBUK BEGALUNG PADANG
Authors: Hidayati Hidayati , Fitri Haria 
Published: December 2019

Periodontal disease is one of the oral cavity diseases that has a high prevalence. Periodontal disease is often chronic and one of the public health problem. Data of the annual reports Padang Health Department in 2008, showed that periodontal disease is fourth highest in the community. Aim of this study is determine the relationship of smoking with periodontal disease the employees of PT. Family Raya Gurun Laweh Lubuk Begalung Padang.
Design of this study is Cross Sectional Study. The research was conducted at Gurun Laweh Nan XX street, Lubuk Begalung district, Padang on 27 January to 6 February 2012. This population study is an employee of PT. Family Raya Gurun Laweh Lubuk Begalung Padang, the sample size is 70 peoples. Sampling technique used is Simple Random Sampling, data collection was done by a questionaire, and data processing and analysis by computer.
The result showed that most (80 %) of respondents were smokers, and more than half of the respondents (61,4 % ) has a final stage of periodontal destructive disease. The result of the analysis showed that there is a significant relastionship between smoking habits with periodontal disease index (p=0,0001).
In efforts to prevent periodontal disease, can be done by giving guidance to the public to abandon the habit of smoking to prevent the occurence of more severe periodontal disease.