bluuebunny/crossref_metadata_2025_split huggingface dataset:
Strategi Komunikasi Pemasaran Terpadu dalam Pengambilan Keputusan Konsumen di Bidang Jasa Pendidikan
Authors: Jasinta Feren Andrian , Oktavianti Roswita 
Published: March 2020

Schools implement integrated marketing communication strategies to attract student candidates as consumers in selecting higher education services. Integrated marketing communication is a concept that involves six elements of personal communication, advertising, sales promotion, publicity and pr, corporate learning materials and corporate design. The study aims to recognize integrated marketing communication strategies in consumer decision making selecting educational services. The study uses a mixed method of quantitative and qualitative approaches. Quantitative data retrieval techniques using questionnaires to our new students at University Tarumanagara Academic year 2019/2020. Qualitative data retrieval techniques are done by interviews to students, pr and marketing. Studies have shown that students who chose educational services by a recommendation of 80,4%, a 10,3% promotion, publicity of 5.1%, 4.1% advertising. Meanwhile no student chooses education services from corporate learning and design. The dimension of recommendation comes with greater result because of parental factors. The dimension promotions are done by continuing to do exhibitions and scholarships. The dimension of advertising takes precedency to build image or branding. Finally the dimensions of publicity done by publicists in a way, actively uploading information on websites and social media. calon mahasiswa sebagai konsumen dalam memilih jasa pendidikan tinggi. Komunikasi pemasaran terpadu adalah sebuah konsep yang melibatkan enam elemen yaitu komunikasi personal, periklanan, promosi penjualan, publisitas dan humas, materi pembelajaran dan rancangan korporat. Penelitian ini bertujuan untuk mengetahui strategi komunikasi pemasaran terpadu dalam pengambilan keputusan konsumen memilih jasa pendidikan. Penelitian ini menggunakan metode campuran yaitu pendekatan kuantitatif dan kualitatif. Teknik pengambilan data kuantitatif dengan cara melakukan penyebaran kuesioner kepada para mahasiswa baru di Universitas Tarumanagara Tahun Akademik 2019/2020. Teknik pengambilan data kualitatif dilakukan dengan cara wawancara kepada mahasiswa/i, humas dan marketing. Hasil penelitian menunjukkan bahwa mahasiswa yang memilih jasa pendidikan dari rekomendasi sebesar 80,4%, promosi 10,3%, publisitas 5,1%, iklan 4,1%. Sementara itu tidak ada mahasiswa yang memilih jasa pendidikan dari materi pembelajaran dan rancangan korporat. Dimensi rekomendasi mendapatkan hasil yang lebih besar karena faktor orang tua. Dimensi promosi dilakukan dengan cara terus melakukan pameran dan beasiswa. Dimensi iklan diutamakan untuk membangun citra atau branding. Terakhir dimensi publisitas yang dilakukan oleh humas dengan cara, aktif mengunggah informasi di website dan media sosial.
Pengaruh e-WOM di Instagram terhadap Loyalitas Pelanggan Kopi Janji Jiwa
Authors: Jesslyn Brigitta Novilia , Loisa Riris 
Published: March 2020

This research was conducted to determine the effect of electronic word of mouth (e-WOM) activities on the customer loyalty of Kopi Janji Jiwa. This research uses marketing communication theory, electronic word of mouth (e-WOM), and customer loyalty. Kopi Janji Jiwa is a domestic business that presents a menu of processed coffee on the rise. With the target of millennial generation, Kopi Janji Jiwa continues to innovate to create new menus and breakthroughs to get customers. What is unique from this research is that this study will look at how consumers from Kopi Janji Jiwa become marketing agents. The approach used for this research is a quantitative approach with survey methods. The population in this study is the consumer of Kopi Janji Jiwa and the number of samples taken as many as 130 people and using nonprobability sampling techniques with a purposive sampling approach. Data collected in this study using a questionnaire. Penelitian ini dilakukan untuk mengetahui pengaruh kegiatan electronic word of mouth (e-WOM) terhadap loyalitas pelanggan Kopi Janji Jiwa. Penelitian ini menggunakan teori komunikasi pemasaran, electronic word of mouth (e-WOM), dan loyalitas pelanggan. Kopi Janji Jiwa merupakan sebuah usaha dalam negeri yang menyajikan menu olahan kopi yang sedang naik daun. Dengan target generasi milenial, Kopi Janji Jiwa terus berinovasi menciptakan menu dan gebrakan baru untuk memperoleh pelanggan. Yang unik dari penelitian ini adalah penelitian ini akan melihat bagaimana konsumen dari Kopi Janji Jiwa menjadi agen pemasaran. Pendekatan yang digunakan untuk penelitian ini adalah pendekatan kuantitatif dengan metode survey. Populasi dalam penelitian ini adalah konsumen Kopi Janji Jiwa dan jumlah sampel yang diambil sebanyak 130 orang dan menggunakan teknik nonprobability sampling dengan pendekatan purposive sampling. Data yang dikumpulkan dalam penelitian ini dengan menggunakan kuisioner.
Pengaruh Peran PR terhadap Reputasi Perusahaan Operator Selular
Authors: Realina Realina , Tamburian HH Daniel 
Published: March 2020

Reputation is something that cannot be seen but can be felt, having a good reputation is the main goal that every company wants to achieve. Therefore, researchers discuss the influence of the role of PR on Telkomsel's corporate reputation. According to Charles J. Fombrun (2016) stated that there are four aspects that create a company's reputation, namely credibility, reliability, trustworthiness, responsibility. (p.48) Whereas the measurement of the role of public relations was adopted from the dimensions proposed by Cutlip (2009, p.45) including communication technicians, expert prescriber, communication facilitators and problem solving facilitators. This research methodology is quantitative by distributing 100 questionnaires to Telkomsel users. From this study, the results of linear regression Y = 6.081 + 0.808 X, and a significance value of 0,000 <0.05. States there is a significant influence between the role of PR on Telkomsel's corporate reputation. It can be concluded that the role of PR has a significant influence on Telkomsel's corporate reputation. Reputasi merupakan sesuatu yang tidak bisa dilihat namun dapat dirasakan, memiliki reputasi yang baik adalah tujuan utama yang ingin dicapai oleh setiap perusahaan. Oleh sebab itu, peneliti membahas tentang pengaruh peran PR terhadap reputasi perusahaan Telkomsel. Menurut Charles J. Fombrun (2016) mengemukakan bahwa ada empat aspek yang menciptakan reputasi perusahaan yakni credibility, reliability, trustworthiness, responsibility. (p.48) Sedangkan pengukuran peran PR diadopsi dari dimensi yang dikemukakan oleh Cutlip (2009, p.45) antara lain expert prescriber, teknisi komunikasi, fasilitator pemecahan masalah dan fasilitator komunikasi. Metodologi penelitian ini adalah kuantitatif dengan menyebarkan 100 kuesioner kepada pengguna Telkomsel. Dari penelitian ini, diperoleh hasil regresi linier Y = 6,081 + 0,808 X, serta nilai signifikansi sebesar 0,000 < 0,05. Menyatakan terdapat pengaruh signifikan antara peran PR terhadap reputasi perusahaan Telkomsel. Maka dapat disimpulkan peran PR memberikan pengaruh yang signifikan terhadap reputasi perusahaan Telkomsel.
Pengaruh Komunikasi Pemasaran Sales promotion terhadap loyalitas pengguna aplikasi transportasi online (survei terhadap pengguna aplikasi grab bike)
Authors: Nelviluvita Nelviluvita , Oktavianti Roswita 
Published: March 2020

Marketing communication is a tool used by companies to convey information to the public. One of the marketing communication tools is sales promotion. Sales promotion is a tool used by companies to increase the level of product’s sales by making repeated purchases or creating a loyalty. Loyalty can be measure by repeatable using of the same product. This sales promotion towards the loyalty of users of online transportation applications. One of the providers of online transportation applications in Indonesia is Grab bike. This type of quantitative research using survey methods. Data obtained from the results of distributing questionnaires online. The author makes a questionnaire based on indicators of the variables that the authors examine and submits the questionnaire using purposive sampling techniques in determining respondents. After spreading the data, the writer gets answers from respondents and manages the results of the questionnaire using SPSS application version 19. From the results of this study it can be concluded that sales promotion marketing communication has an effect of 25.5% on user loyalty while 74.6% is influenced by factors other than research. Komunikasi pemasaran merupakan alat yang digunakan oleh perusahaan untuk menyampaikan informasi kepada masyarakat. Salah satu alat komunikasi pemsaran adalah sales promotion. Sales promotion merupakan alat yang digunakan perusahaan untuk menaikan tingkat penjualan suatu produk serta menciptakan pembelian yang berulang atau menciptakan loyalitas. Loyalitas merupakan penggunaan secara berulang terhdap suatu produk yang sama. Penelitian ini bertujuan untuk mengetahui pengaruh komunikasi pemasaran sales promotion terhadap loyalitas pengguna aplikasi transportasi online. Salah satu penyedia aplikasi transportasi online di Indonesia adalah Grab bike. Jenis penelitian adalah kuantitatif dengan menggunakan metode survei. Data didapatkan dari hasil penyebaran kuesioner online. Penulis membuat kuesioner berdasarkan indikator dari variabel yang penulis teliti dan menyebarkan kuesioner tersebut menggunakan teknik purposive sampling dalam menentukan responden. Setelah menyebarkan data, penulis mendapatkan jawaban dari respoden dan mengelolah hasil kuesioner menggunakan aplikasi SPSS versi 19. Dari hasil penelitian ini dapat dapat ditarik kesimpulan bahwa komunikasi pemasaran sales promotion memiliki pengaruh sebesar 25,5% terhadap loyalitas pengguna aplikasi transportasi online sedangkan 74,6% dipengaruhi faktor lain diluar penelitian.
Pengaruh Brand Trust terhadap Brand Loyalty Masyarakat dalam Menggunakan Maskapai Batik Air
Authors: Jusuf Devina Dwiastuti , Yoedtadi Muhammad Gafar 
Published: March 2020

Indonesia has many collections launched by Batik Air.The airline, which is a subsidiary of Lion Air, which is full service, led by Rusdi Kirana, based in Manado, North Sulawesi, has a slogan, Journey Begins. On May 3, 2013 the new Batik Air airline made its maiden flight in the area of Manado.Seiring over time, the airline has a Brand Trust that has an effect on Brand Loyalty, namely community loyalty in the eyes of the public which is quite high. Air Batik which was established in 2013, and in 2017 has been ranked fourth with the most passengers, this flight is seen at 8.4 percent (10,079,902 passengers) of 14 airlines in Indonesia and proves that Brand Trust from the high community influences Brand Loyalty seen from the way people continue to make purchases of airplane tickets.Batik Air as a provider of air transportation services that will continue to strive to improve performance both outside and inside the company Batik Air. Indonesia mempunyai banyak sekali maskapai penerbangan salah satunya adalah maskapai penerbangan Batik Air. Maskapai yang merupakan anak perusahaan dari Lion Air yang berlayanan penuh yang dipimpin oleh Rusdi Kirana yang berbasis di Manado,Sulawesi Utara yang mempunyai slogan yaitu Journey Begins. Pada 3 Mei 2013 maskapai Batik Air baru melakukan penerbangan perdananya di daerah Manado.Seiring dengan berjalannya waktu maskapai ini mempunyai Brand Trust atau Kepercayaan Merek yang berpengaruh terhadap Brand Loyalty yaitu loyalitas masyarakat dimata masyarakat yang terbilang cukup tinggi. Batik Air yang sudah berdiri tahun 2013, dan di tahun 2017 sudah berhasil berada di peringkat ke empat dengan penumpang penerbangan terbanyak ini terlihat sebesar 8,4 persen (10.079.902 penumpang) dari 14 maskapai yang ada di Indonesia dan membuktikan bahwa Brand Trust dari masyarakat yang tinggi berpengaruh terhadap Brand Loyalty terlihat dari cara masyarakat secara terus melakukan pembelian tiket pesawat. Batik Air sebagai penyedia jasa transportasi udara yang akan terus berupaya meningkatkan performa baik diluar maupun didalam perusahaan maskapai Batik Air.
PENGARUH TRANSAKSI MUDHARABAH, MUSYARAKAH DAN QARDH TERHADAP NILAI PERUSAHAAN DENGAN DIMODERASI ZAKAT DAN KINERJA SOSIAL
Authors: Prayoga Cepi Juniar , Susilowati Dewi , Setyorini Christina Tri 
Published: March 2020

Penelitian ini bertujuan untuk mengetahui apakah transaksi mudharabah, musyarakah dan qardh yang dimoderasi oleh zakat dan kinerja sosial secara parsial berpengaruh terhadap nilai perusahaan. Penelitian ini menggunakan data sekunder bank syariah yang terdaftar di Bank Indonesia selama tahun 2013-2017. Teknik pengambilan sampel menggunakan purposive sampling. Data yang terkumpul dianalisis menggunakan moderasi uji selisih mutlak. Hasil penelitian ini menunjukkan bahwa transaksi mudharabah tidak berpengaruh terhadap nilai perusahaan, sedangkan transaksi musyarakah dan qardh berpengaruh positif terhadap nilai perusahaan. Zakat tidak memoderasi pengaruh transaksi mudharabah, musyarakah dan qardh terhadap nilai perusahaan. Variabel kinerja sosial memoderasi pengaruh transaksi mudharabah, musyarakah dan qardh terhadap nilai perusahaan. Implikasi dari penelitian ini adalah manajemen yang efektif, efisien dan mampu meminimalisir resiko akan menumbuhkan kepercayaaan semua stakeholder sehingga menciptakan reputasi yang baik guna untuk meningkatkan nilai perusahaan.
Design and Realization of Digital Modulator BPSK, QPSK and 16-QAM on FPGA
Authors: Muhammad A.B. , Darlis Denny , Fahmi Arfianto 
Published: March 2020

Innovations in the field of wireless communication are growing very rapidly in line with the behavior of modern societies that have high mobility, need of the flexible services, easy access, and high speed data transfer to facilitate any activities of its users. The needs of every user of any variety are more than just voice, video, data transfer, up to a demanding streaming multimedia capabilities and reliability of the communication system used. One of the factors that affect the quality and speed of data transfer in wireless communications is modulation. The development of technological modulation allows data transfer rate to become faster, more resistant to noise, and have high security (encryption) in order to secure data sent over the lead.
The implementation of digital modulator PSK (Phase Shift Keying Modulation) and QAM (Quadrature Amplitude Modulation) on FPGA is designed to simplify the design of a hardware by representing the input which is prepared by using the VHDL programming language. The input will be programmed by logic gates contained in the FPGA into a circuit that functions as a digital modulator. This device can map the input bits into a modulator output that has been mapped in accordance with the coordinates of the constellation.
The expected results of the implementation are three types of digital modulator, namely: BPSK, QPSK and 16-QAM to be implemented on FPGA Xilinx Spartan-6 XC6SLX45 CSG324C; modulation type to be used can be selected by entering input on the programs implemented in the FPGA. In the design used input from laptop devices with UART interface and data types for input is ASCII 8 bit for later analysis simulation results modulation of the input to each modulator using Modelsim for simulation design and Chipscope for simulation system design implemented in the FPGA.
Cervical cord compression due to ossification of the ligamentum flavum – A case report and literature review
Authors: Iftekhar Noama , Rasool Abdullah , Khan Irfan 
Published: March 2020

Background:
Symptomatic compression of the cervical spinal cord by ossification of the ligamentum flavum (OLF) is rare. It typically involves the elderly and is particularly prominent in the Asian male population. Here, we present a 70-year-old Pakistani female who became quadriparetic due to OLF.

Case Description:
A 70-year-old female became increasingly quadriparetic over 3 months duration, but exhibited preservation of vibration and proprioception. The cervical magnetic resonance/computed tomography revealed dorsal OLF measuring 7 mm × 25 mm × 14 mm. Two months following a decompressive laminectomy, her symptoms fully resolved.

Conclusion:
Although rare in older patients, cervical OLF may contribute to significant cervical myelopathy characterized by a progressive quadriparesis that can be readily resolved with a decompressive laminectomy.
POLYMINERAL COMPOSITE BINDERS FOR FOAM CONCRETE: FEATURES OF HYDRATION AND HARDENING
Authors: Voronov V. V. , Glagolev E. S. 
Published: March 2020

Introduction. The paper devotes to the features of hydration and hardening of polymineral composite binders. The authors carry out the complex research of the phase composition, hydration and structure formation processes of hardened composite binders with active mineral additives by X-ray phase analysis, differential scanning calorimetry and electron microscopy. The study using a Tescan MIRA 3 scanning electron microscope reveals differences in the microstructure of hardened binders and the authors confirm the results by microprobe studies. The authors study the hydration of the composite binder prepared on the basis of Portland cement and mineral components. Moreover, the paper demonstrates the dynamics of the system’s heat dissipation from the moment of mixing with water and hardening up to 24 hours and up to 72 hours by the expressed bond of dQ / dt = f (t) using a differential calorimeter.Methods and materials. The authors carried out experimental studies at Belgorod State Technological University named after V.G. Shukhov, at the Department of Building Materials, Products and Structures, at the High Technology Center and “BelGTASM-Certificate” Test Center. Therefore, the authors used the existing basic research methods, including modern physicochemical methods of analysis: X-ray phase, scanning electron microscopy, etc. The paper determined the main characteristics of raw materials, composite binders and foam concrete using standard methods and regulatory requirements.Results. The authors obtained the results that testified the peculiarities of hydration and hardening processes of polymineral composite binders on the basis of Portland cement and mineral additives: opoka marl and fly ash.Conclusion. The research establishes the hydration and hardening processes of polymineral composite binders. As a result, the authors demonstrate that the opoka marl introduced into the cement leads to the increased hydration in the induction and accelerated periods and also increases the hydration completeness of the main clinker minerals due to the manifestation of the pozzolanic reaction and the active binding of blocking Portlandite, as well as to the higher concentration of accumulated neoplasms, second generation calcium hydrosilicates.Financial transparency: the authors have no financial interest in the presented materials or methods. There is no conflict of interest.
Hołd lenny Mściwoja I złożony Danii w 1210 r. Próba rekonstrukcji epizodu z dziejów panowania pierwszych Sobiesławiców
Authors: Bizewski Mariusz 
Published: March 2020

The homage of Mściwoj I made in 1210 to Waldemar II, the king of Denmark, is still one of the unexplained episodes of the history of medieval Pomerania. In the current scientific literature historians almost unanimously accepted that the inclusion of Eastern Pomerania by the influence of Denmark resulted from the armed expansion of the Danes, who forced Mściwoj I to pay them homage. However, the analysis of sources gives us reasons to suppose that events could actually follow a completely different path. The manner of recording the events in „Annales Waldemariani”, as well as political relations between the papacy, Denmark and Germany at the beginning of XIII century, seem to indicate that the feudal homage of the Eastern Pomeranian ruler was made voluntarily. Moreover, we can suppose that the initiative of such a political union came from Mściwoj I himself.
At the turn of XII and XIII century Eastern Pomerania was being in immediate danger of Danish expansion. The possessive intent of Waldemar II toward the Sobiesławice estate became apparent with the occupation of Słupsk by Denmark between 1202 and 1206. Couldn’t counting on support of the Polish princes, involved in conflicts with each other for supremacy, Sobiesławice probably decided to enter into agreement with Denmark. In exchange for recognition of the princes rights in Eastern Pomerania (Sobiesławice didn’t have a position equal to the rest of the Polish or even West Pomeranian rulers) Mściwoj I voluntarily accepted Danish supremacy in 1210. It is possible that it was also connected with his willingness to participate in the Danish conquest of the Prussian lands. Against this background, however, it came to some friction, because the head of the Prussian mission, Christian, probably cooperating with Denmark, blocked the actions of Mściwoj I aimed at subordinating Prussian neophytes to him, witch chilled the Danish‑Pomeranian relations. Christian’s monopol on actions among Prussians was also against the will of Polish princes, witch is why there was rapprochement between them and the ruler of East Pomerania. At the rally in Mąkolno in 1212 Mściwoj I involved himself into Polish plans of taking actions in Prussia ted by Denmark in 1210. Because of the source shortages, we are unable to determine whether after 1212 Mściwoj returned under authority of Poland. It is impossible to explicitly exclude such course of events. However, it is possible thet the Eastern Pomeranian ruler after 1212 could still remaind in a fief relation with Denmark, which was broken just after his death by imposing the Polish superiority on Świętopełk by Leszek the White. In such arrangement likely moment of the breakdown of Danish‑Eastern Pomeranian partnership is year 1220, when Mściwoj I died and Waldemar II was in Estonia on crusade.