bluuebunny/crossref_metadata_2025_split huggingface dataset:
Pengaruh Kualitas Pesan Iklan dan Kreativitas Iklan Terhadap Daya Tarik Iklan “Udah Waktunya Pake GO-JEK – Vertibokek”
Authors: Saputra Vincent Eka , Widyatmoko Widyatmoko 
Published: December 2019

Pada jaman yang serba modern ini, masyarakat sangat membutuhkan internet untuk mengakses berbagai informasi terutama melalui media sosial seperti youtube. Bukan hanya itu saja, berbagai macam iklan sudah dapat kita temukan di berbagai media sosial. Dalam dunia perbisnisan, iklan dipakai untuk melakukan sebuah promosi, mereka berlomba-lomba dalam menciptakan suatu iklan yang unik, menarik, dan membuat orang akan mengingat atau mengenali iklan tersebut. Inti penelitian ini adalah untuk mengetahui Pengaruh Kualitas Pesan Iklan dan Kreativitas Iklan Terhadap Daya Tarik Iklan “Udah Waktunya Pake GO-JEK – Vertibokek”. Teori yang digunakan adalah teori kualitas pesan iklan, teori kreativitas iklan, dan teori daya tarik iklan. Menggunakan metode kuantitatif dengan teknik sampling nonprobability sampling dan teknik pendekatan purposive sampling. Populasi pada penelitian berjumlah 975.000 penduduk Jakarta Barat yang berumur 20-40 tahun dengan jumlah sampel sebanyak 100 responden. Uji instrument menggunakan uji asumsi klasik. Setelah itu, dilakukan analisis koefisien korelasi, koefisien determinasi, dan regresi berganda, serta uji T dan uji F. Hasil penelitian menunjukkan bahwa kualitas pesan iklan dan kreativitas iklan mempengaruhi secara positif dan signifikan daya tarik iklan “Udah Waktunya Pake GO-JEK – Vertibokek. Dari hasil penelitian tersebut ditemukan bahwa kreativitas iklan memiliki pengaruh paling besar terhadap daya tarik suatu iklan
Culture-derived Concepts in Scientific Discourse: Transferring Knowledge through Metaphor
Authors: Sharapkova Anastasia , Manerko Larissa 
Published: December 2019

The paper focuses on metaphors with a culture specific source domain in the scientific discourse like Rosetta Stone and Trojan Horse, their functions and peculiarities traced from a novel metaphor to a term. Pertaining to general cultural knowledge these expressions continue to keep much of their original conceptual content and are used in special discourse metaphorically. These metaphors are predominantly used in the title of the work and then elaborated further in the ongoing process of text creation. No matter these metaphors seem to be rather specific, the conceptual analysis we are applying reveals that these complexes are particularly useful for transmitting new kinds of knowledge due to their dynamic conceptual content, heuristic potential and pragmatically aimed sphere of experience.
Our analysis has shown that although the content of these units is rather broad, one conceptual feature is usually brought to the limelight expressing the author’s central idea, which becomes the most salient feature in a particular stretch of professional discourse. This dominant evokes mental representations of the cultural content acting like a key to the piece of specialized discourse through categorization and conceptualization, thus determining the transformed metaphorical meaning of phrases becoming terminological units in the framework of a particular terminological system.
The Variation Trend of Environmental Quality at Corals in Coastal Areas of Khanh Hoa during 2010 - 2018
Authors: Huu Tam Pham 
Published: December 2019

The monitoring results on environmental quality at corals in coastal areas of Khanh Hoa during 2010 - 2018 indicated that there was no difference of water quality between monitoring areas. The status of environmental quality at corals in coastal waters of Khanh Hoa during 2010 - 2018 is relatively good in terms of ecology, with relatively high dissolved oxygen concentration (>5mg/l). Most of the value of environmental parameters in water are always in the allowed limitation of water quality standard for coastal waters current. There is N.org pollution in some areas, but not significant.
The analysis of environmental data during 2010-2018 at corals in coastal waters of Khanh Hoa province showed water quality has changed, however, is negligible and still being maintained in good condition.
Kemampuan pemecahan masalah matematis mahasiswa calon guru sekolah dasar dalam menyelesaikan soal cerita berbasis karakter pada materi bilangan pecahan
Authors: Santi Dina Pratiwi Dwi , Setiyani Setiyani , Anggita Maharani 
Published: December 2019

<p>Pecahan merupakan salah satu topik yang dipelajari dalam Mata Kuliah Materi Matematika Lanjut. Masih terdapat kesulitan yang dihadapi mahasiswa dalam menyelesaikan soal uraian berbentuk cerita materi bilangan pecahan. Oleh karenanya, dirasakan perlu memberikan perhatian terhadap kemampuan pemecahan masalah, begitu juga dengan penanaman karakter. Berdasarkan uraian tersebut, maka penelitian ini bertujuan untuk mengetahui bagaimana kemampuan pemecahan masalah matematis mahasiswa calon guru Sekolah Dasar dalam menyelesaikan soal cerita berbasis karakter pada materi bilangan pecahan (pada kelompok mahasiswa dengan tingkat kemampuan PMST, PMT, PMS, PMR, dan PMSR). Melalui penelitian ini diharapkan kemampuan pemecahan masalah matematis mahasiswa dapat diketahui dengan jelas, sehingga untuk tahap berikutnya dapat diberikan perlakuan yang tepat sesuai dengan tingkat kemampuan pemecahan masalah tersebut. Model yang digunakan dalam penelitian ini adalah model deskriptif dengan pendekatan kualitatif. Dari populasi seluruh mahasiswa yang mendapatkan mata kuliah Materi Matematika Lanjut, akan dipilih seorang mahasiswa secara acak yang mewakili setiap kelompok sebagai subjek penelitian. Penelitian ini menghasilkan (1) tidak terdapat mahasiswa dengan kemampuan PMST, (2) mahasiswa dengan kemampuan PMST, PMT, PMS, PMR, dan PMSR tidak melakukan pengecekan kembali untuk setiap nomor soal cerita. Sedangkan indikator kemampuan pemecahan masalah lainnya diperoleh hasil yang bervariasi.</p>
The Effect of Leadership Style and Work Environment on Employee Performance of Bnctl Branch Banks (Banco Nacional De Comercio De Timor-Leste)
Authors: Almeida Victoria Araujo de , Tridayanti Hermien , Arif Mochammad 
Published: December 2019

Purpose: This study aims to analyze the Effect of Leadership Style and Work Environment on Employee Performance of the Bank Branch Branch (Banco Nacional De Comercio De Timor-Leste) partially and simultaneously.
Design/methodology/approach: This study is quantitative.
Findings: Keywords: Leadership Style, Work Environment, Employee Performance.
Research limitations/implications: 30 employees from all employees in he Bank Branch Branch (Banco Nacional De Comercio De Timor-Leste)
Practical implications: The results of this study indicate that leadership style (X1) does not have a significant effect of 0.224 partially on Employee Performance (Y) and Work Environment (X2) with a significant effect of 0.004 on Employee Performance (Y).
Originality/value:
Paper type: This paper can be categorized as case study paper.
Asociación entre hiponatremia, mortalidad y estancia hospitalaria en pacientes con falla cardíaca descompensada
Authors: Diaztagle-Fernández Juan José , Chaves-Saltiago Walter Gabriel , Sprockel-Díaz John Jaime , Acevedo-Velasco Andrés David , Rodríguez-Benítez Fredy Hernán , Benavides-Solarte Mario Fernando , Rodríguez-Niño María Angélica , Villamizar-Quintero Álvaro José , Botero-Jaramillo Giovanna , Plazas-Vargas Francy Liliana 
Published: December 2019

Introducción. La hiponatremia es la alteración electrolítica más frecuente en pacientes con falla cardíaca crónica, que afecta hasta el 28% de pacientes en el ingreso hospilatario. Se ha demostrado que es un predictor independiente de mortalidad, estancia prolongada y rehospitalización. El objetivo es describir la frecuencia de hiponatremia en pacientes con falla cardíaca descompensada y su relación con la estancia hospitalaria y mortalidad. Metodología. Cohorte prospectiva en pacientes hospitalizados por el servicio de Medicina Interna en un hospital de cuarto nivel de Bogotá, Colombia, con diagnóstico de falla cardíaca descompensada entre abril de 2011 y marzo de 2012. Se midió el sodio al ingreso, a las 72 horas y al día séptimo de hospitalización. Se evaluó la relación de la hiponatremia al ingreso con la estancia hospitalaria y la mortalidad intrahospitalaria a 30 días. Resultados. Se incluyeron 162 pacientes, con promedio de edad de 72 años, 52.5% hombres. Cuarenta y uno (25.3%) presentaron hiponatremia al ingreso. Entre los pacientes que presentaron sodio normal al ingreso, 6 presentaron hiponatremia a las 72 horas y 2 a los 7 días. La mortalidad intrahospitalaria en la población total fue 9.2%, en el grupo de hiponatremia 12.2%, y 8.2% en los que no la tuvieron (p= 0.45). El promedio de estancia hospitalaria fue superior en los pacientes con hiponatremia, 6.6 vs. 8.4 días (p= 0.12). Discusión. La incidencia de hiponatremia al ingreso en este grupo de pacientes fue semejante a la reportada en la literatura. Conclusiones. Existe una tendencia hacia una mayor mortalidad y estancia hospitalaria en pacientes con hiponatremia, aun cuando no fue estadísticamente significativa.
The results of study of promising red clover varieties in competitive varietal trial
Authors: Gripas M. N. , Arzamasova E. G. , Popova E. V. 
Published: December 2019

The article presents the results of study of promising diploid and tetraploid red clover varieties, differed by ripening time, sowed in 2016 in competitive varietal trial at two-year cutting mode of grass-stand use. In the conditions of Kirov region, there was carried out a comprehensive assessment of varieties according to the following biological and production indicators: winter hardiness, duration of growing season, plant and grass-stand height, leafiness, productivity of dry mass by cuttings and in total for two years of use, protein and fiber content, yield of raw protein and digestible protein, resistance to root rot. In each group of ripeness, the best varieties have been identified. They combined protein productivity, winter hardiness (72.3-94.0 %) and resistance to root rot: early tetraploid population SGPFT-170-2 which significantly exceeded the standard (st.) Kudesnik in the yield of raw protein by 0.49 t/ha and digestible protein by 0.355 t/ha, medium-resistant to root rot, with less root system damage compared to the standard by 5.6% in the first year of use (1 y. u.) and 3.3% in the second year of use (2 y. u.); diploid early variety GPF-54-2, which significantly exceeded st. Dymkovsky by 0.391 t/ha in the yield of raw protein in total for two years of use and showed resistance to root rot in the 1 y. u.; diploid late varieties SGP-105 and GPR-36-2, which provided significant additions to st. Kirovsky 159 in the yield of raw protein (+1.216 and +0.964 t/ha) and digestible protein (+0.918 and +0.726 t/ha), combining fodder productivity with resistance to root rot in the 1 y. u. and average resistance in the 2 y. u. (st. Kirovsky 159 is susceptible).Conflict of interest: the authors stated that there was no conflict of interest.
The effect of laboratory samples of new biological products and their mixtures with organomineral fertilizers on growth and development of winter wheat and sunflower plants
Authors: Asaturova A. M. , Zhevnova N. A. , Tsygichko A. A. , Allakhverdyan V. V. , Khomyak A. I. , Elena Yu. Bondarchuk E. Yu. , Saenko K. Yu. , Astakhov M. M. , Gyrnets E. A. , Shternshis M. V. 
Published: December 2019

Currently, there is an active development of environmentally friendly methods of farming. However, the range of products for this type of farming system is limited. Growth stimulation is one of the mechanisms ensuring plant resistance to diseases that reduce crop yields. The aim of the work is to study the effect of laboratory samples of new biological products based on B. subtilis BZR 336 g, B. subtilis BZR 517, P. chlororaphis 245 F strains and organo-mineral fertilizers PRK White Pearl Brown (WPB) and PRK White Pearl Universal” (WPU) on plant growth and development of plants, as well as study of the possibility of their joint use for subsequent inclusion in organic farming systems or integrated plant protection. Growthpromoting ability was assessed in winter wheat and sunflower plants grown in sand in a climatic chamber. As comparison variants there were seed treatment with water (control), chemical (Dividend Star, KS) and biological (Fitosporin-M, F, B. subtilis 26 D) standards. In two plant cultures there was an expected retardant effect of the chemical standard and the growth-promoting effect of the biological standard. Statistically significant data were obtained for such a parameter as the shoot length. On winter wheat, laboratory samples provided the shoot length of 24.1-25.2 mm (an addition to the control of 3.4-8.2%), organic and mineral fertilizers - 23.9-24.5 mm (2.6-5.2%), mixtures with WPU - 23.2-24.4 mm (-0.4-4.7%), mixtures with WPB - 24.1-25.9 mm (3.4-11.2%), a significant increase in root length was not observed in this culture. On winter wheat, it is advisable to use the studied products separately. Sunflower is more responsive to the action of laboratory samples. They provided a shoot length of 13.6-14.6 mm (20.9-27.0%) and a root of 9.2-10.2 mm (4.5-15.9%). Organo-mineral fertilizers provided a shoot length of 14.2-14.5 mm (23.5-26.1%) and the root length of 10.8 mm (22.7%). Mixtures with WPU provided shoot length of 14.7-15.4 mm (27.8-33.9%), mixtures with WPB provided shoot length of 11.9-14.5 mm (3.5-26.1%), and no significant increase in root length was noted. The data obtained indicate the presence in the laboratory samples of fungicidal biological products growth-promoting properties, which vary depending on the culture and additionally used organic and mineral fertilizers. To confirm the results, additional experiments are necessary. Research in this direction will allow the rational use of the studied means of protection and increase plant yields in systems of organic, ecologized and integrated farming, and can help reduce the pesticidal pressure on agrocenoses.Conflict of interest: the authors stated that there was no conflict of interest.
Humean Humility
Authors: Crean Aisling 
Published: December 2019

This paper sets up and then solves a puzzle for the sceptical realist interpretation of Hume. The puzzle takes off when the sceptical realist attributes to Hume the following metaphysical theses:
(NH1) Causal powers grounding necessary connections in nature exist.
(NH2) Causal powers grounding necessary connections in nature are what make things happen.
It then attributes an epistemological thesis to him:
(NH3) We have no knowledge of causal powers in nature nor of the necessary connections in nature which these powers ground.
But putting these three theses together seems to yield a problematic result. The epistemological thesis seems to have two corollaries as its upshot.
(C1) We cannot know that causal powers grounding necessary connections in nature exist.
(C2) We cannot know that causal powers grounding necessary connections in nature are what make things happen.
That is, we cannot know (NH1) and (NH2). New Hume’s position, the sceptical realist interpretation, seems to make Hume out to be arguing for a view that is self-undermining or dialectically unstable by his own empiricist lights. I argue that there is an overlooked externalist dimension to Hume’s epistemology and draw on this to solve the puzzle.
In diesem Artikel wird zunächst ein Problem für die skeptisch-realistische Interpretation Humes aufgeworfen, sodann aber aufgelöst. Das Problem entsteht, wenn der skeptische Realismus Hume die folgenden metaphysischen Thesen zuschreibt:
(NH1) Es gibt kausale Kräfte, die den notwendigen Verknüpfungen in der Natur zugrunde liegen.
(NH2) Die kausalen Kräfte, die den notwendigen Verknüpfungen in der Natur zugrunde liegen, treiben das Geschehen in der Welt an.
Zudem wird Hume eine epistemische These zugeschrieben:
(NH3) Wir können weder von den kausalen Kräften, noch von den daraus resultierenden notwendigen Verknüpfungen in der Natur Wissen erlangen.
Wenn wir aber diese drei Thesen zusammen nehmen, erhalten wir ein problematisches Resultat. Die epistemische These scheint dann zwei Korollare zu haben.
(NH2) Wir können nicht wissen, dass es kausale Kräfte gibt, die den notwendigen Verknüpfungen in der Natur zugrunde liegen.
(NH2) Wir können nicht wissen, dass die kausalen Kräfte, die den notwendigen Verknüpfungen in der Natur zugrunde liegen, das Geschehen in der Welt antreiben.
Mit anderen Worten, wir können über (NH1) und (NH2) nichts wissen. Im Lichte seines Empirismus betrachtet, höhlt die neue realistische Interpretation Humes daher dessen Position aus und macht sie dialektisch instabil. Ich werde hier jedoch zeigen, dass es eine externalistische Dimension in Humes Erkenntnistheorie gibt, die bislang übersehen wurde und die diese Schwierigkeiten auflösen kann.
Hume on Testimony Revisited
Authors: Gelfert Axel 
Published: December 2019

Among contemporary epistemologists of testimony, David Hume is standardly regarded as a ‘global reductionist’, where global reductionism requires the hearer to have sufficient first-hand knowledge of the facts in order to individually ascertain the reliability of the testimony in question. In the present paper, I argue that, by construing Hume’s reductionism in too individualistic a fashion, the received view of Hume on testimony is inaccurate at best, and misleading at worst. Overall, Hume is much more willing to regard testimonial acceptance as a natural (default) response to testimony than has traditionally been thought. In particular, Hume believes that indirect evidence of human nature and of the social world around us, can take the place of first-hand evidence of the track record of individual speakers or specific classes of testimony. In developing this interpretation of Hume’s views on testimony, the present paper draws on discussions found in the Treatise, the Enquiry, and in Hume’s writings on historical knowledge.
In der zeitgenössischen Debatte um den erkenntnistheoretischen Status zeugnisbasiertenWissens wird gern auf David Hume als den Urheber eines „globalen Reduktionismus“ verwiesen, demzufolge der Zeugnisempfänger über ausreichend empirische Belege für die Verlässlichkeit des betreffenden Zeugnisses verfügen muss. Im vorliegenden Aufsatz soll gezeigt werden, dass die in der Literatur vorherrschende Meinung ein übertrieben „individualistisches“ Bild von Humes Reduktionismus zeichnet; dadurch wird Humes Position in der gegenwärtigen Debatte ungenau und bisweilen irreführend wiedergegeben. Bei genauerer Betrachtung erweist sich Hume als ausgesprochen aufgeschlossen gegenüber dem Akzeptieren fremden Zeugnisses und sieht darin eine Art Grundmuster im testimonialen Umgang mit anderen. Insbesondere konzediert Hume, dass indirekt erworbenes Wissen um die menschliche Natur und die soziale Welt an die Stelle direkter Belege für die Verlässlichkeit einzelner Zeugen (oder bestimmter Klassen von Berichten) treten kann. Die im vorliegenden Aufsatz entwickelte Neuinterpretation stützt sich auf den Treatise, den Enquiry und auf Humes Schriften zum Problem der historischen Erkenntnis.
Spinoza on Human Purposiveness and Mental Causation
Authors: Steinberg Justin 
Published: December 2019

Despite Spinoza’s reputation as a thoroughgoing critic of teleology, in recent years a number of scholars have argued convincingly that Spinoza does not wish to eliminate teleological explanations altogether. Recent interpretative debates have focused on a more recalcitrant problem: whether Spinoza has the resources to allow for the causal efficacy of representational content. In this paper I present the problem of mental causation for Spinoza and consider two recent attempts to respond to the problem on Spinoza’s behalf. While these interpretations certainly shed some light on Spinoza’s account of cognitive economy, I argue that both fail to point the way out of the problem because they fail to differentiate between two forms of representation, one of which is causally efficacious, one of which is not. I close by suggesting that there is some reason to believe that Spinoza’s account of mind avoids some of the problems typically associated with mental causation.
Spinoza gilt zwar als kompromissloser Kritiker der Teleologie, aber in den letzten Jahren haben mehrere Philosophiehistoriker überzeugend dafür argumentiert, dass er keineswegs alle teleologischen Erklärungen verabschieden möchte. Neuere Interpretationsdebatten haben sich auf ein hartnäckigeres Problem konzentriert: Verfügt Spinoza über die Ressourcen, um die kausale Wirksamkeit des repräsentationalen Inhalts zuzulassen? In diesem Aufsatz stelle ich das Problem der geistigen Verursachung bei Spinoza dar und betrachte zwei neuere Versuche, im Sinne Spinozas auf dieses Problem einzugehen. Diese Interpretationen werfen sicherlich Licht auf Spinozas Auffassung von kognitiver Sparsamkeit, aber ich argumentiere, dass beide darin scheitern, einen Ausweg aus diesem Problem aufzuzeigen, da es beide versäumen, zwischen zwei Formen von Repräsentationen zu unterscheiden: einer kausal wirksamen und einer, die nicht wirksam ist. Es gibt Grund zur Überzeugung, so lege ich abschließend nahe, dass Spinozas Auffassung des Geistes einige der Probleme vermeidet, die typischerweise mit geistiger Verursachung verbunden sind.
Bi-/multilingual Communication, Identity and the Posited Intermingling of Language Systems in the Mind
Authors: Singleton David 
Published: December 2019

There seems to be a desire abroad in some areas of our field to abandon all talk of bounds between language-varieties in the mind. The response offered here to such a position is that language knowledge in the mind is all its aspects, in fact, highly differentiated, and that this differentiation broadly follows the lines recognized by the traditional conception which draws (always, of course, crossable) lines between languages. One powerful set of evidence in favour of this latter claim is that offered by phenomena observable in everyday bilingual and multilingual language use and interaction. Such evidence bespeaks a necessary capacity on the part of multilinguals to keep their languages apart when using them, and an adeptness – even at a very early age – at making decisions as to which language to speak to whom. The article explores such phenomena, which are heavy with consequences for the unboundedness view of languages. Another dimension of bilingual/multilingual experience which bespeaks boundedness is the way in which different languages connect to different identities or aspects of identity, which is also discussed in the article.