СТРАТЕГИЧЕСКИЕ НАПРАВЛЕНИЯ РАЗВИТИЯ РЕГИОНА В КОНТЕКСТЕ ВЫЗОВОВ ЦИФРОВИЗАЦИИ (НА ПРИМЕРЕ РОСТОВСКОЙ ОБЛАСТИ)
Authors: Белокрылова О.С. , Дудуц А.С. 
Published: February 2025

В контексте современной экономической динамики, характеризующейся длительным пандемическим кризисом и прогнозируемой стагнацией, развитием четвёртой промышленной революции и повышением роли человеческого капитала, приоритетной задачей государственного регулирования экономики выступает восстановление роли отечественного обрабатывающего производства, реализуемое в рамках новой неоиндустриальной промышленной политики. В этих условиях проектирование региональных стратегий экономического развития базируется на оценке имеющегося потенциала развития цифровой экономики региона. Обоснованы направления развития Ростовской области в условиях цифровизации экономики, государства и общества, ускорившейся в рамках борьбы с распространением коронавирусной инфекции COVID-19.
Introduction. In the context of globalization and the 4th industrial revolution, the ability of the economy to adapt and introduce new technologies becomes very urgent. It brings to the fore such factors as human capital and creation of incentives for personal highly productive work. The goal of economic policy is defined as reducing the dysfunctionality of a specific socio-economic system and creating an optimal institutional structure. The purpose of the study is to formulate the proposals on strategic directions for the development of the region in the context of the challenges of digital economy as part of the implementation of technical and technological strategy of the state's industrial policy. Results.In Russia, neo-industrialization should become a response to the existing challenges of the 4th industrial revolution which requires the formation of regional strategies of economic development aimed at improving the system of government and creating a favorable investment climate within the framework of the advanced development strategy. The formation of an adequate strategy for the economic development of the regional economic system sets the task of assessing the state of economic development, carried out by the authors on the example of the Rostov region. This analysis includes an assessment of the commercial potential of the region (defined as high, confirmed by the status of a border region, high business activity, growing share of export), production and technical potential (quite high due to the presence of production and industrial clusters, large enterprises in the field of processing production, increase in the index of industrial production) and innovative potential, characterized by the presence in the region of an extensive and developed innovative infrastructure, digitalization measures for key industries, wide range of instruments of state support for innovative and scientific and technological enterprises. An assessment of human resources showed the presence of a developed system of training and education of the qualified personnel. The financial potential of the Rostov region is moderate, it is the result of an insufficient balance of the regional budget. The institutional development of the regional economy is characterized by a formed institutional structure with the institutional anomalies that are typical for Russia. The level of development of information and communication technologies (higher than the national average) was determined as an integrating element. As a result, the authors concludedthat the stage of development of the Rostov region economy was rather high and the region was ready for a digital economy and a technological breakthrough, for the accomplishment of which it was necessary to implement a set of measures to form a technological basis for a long-term socio-economic development.