bluuebunny/crossref_metadata_2025_split huggingface dataset:
ENHANCING THE DESTINATION IMAGE THROUGH PROMOTING POPULAR RIVER CRUISE DESTINATIONS
Authors: Dimitrov Maksym , Zlatkova Stankova Mariya 
Published: October 2019

The sector of cruise tourism is growing in both subdivisions: river and ocean cruises. The most popular river cruise destinations in Europe are connected with historical places around big rivers such as the Danube, Rhine, Volga and others. One cruise itinerary consists of several tourist destinations, well-known and unknown for the cruise tourist, and creates one tourist destination combined with different ports of call. The well-known ports of call such as Paris, Vienna, St. Petersburg are the main attraction for the tourists.
Among them there are some ports of calls which the tourist is not familiar with before visiting them. River cruise tourists have the opportunity to discover smaller cities in the chosen country or visit a new country as a tourist destination. For the areas where tourism is in a very early developing stage it is crucial to create a unique destination image which could influence the future choice of the tourists and bring them back.
The study focuses on the main objective of exploring the attitudes of tourists traveling on two European river cruise routes, their experience and satisfaction within the visited destinations. Тhe research has a scientifically applied character, outlining certain attitudes that would be of interest to the business operating on river cruise destinations. Research results show that popular cities are a pull factor for river cruise tourism. Integrating them into the tourism offer as part of the long-term tourism planning would bring benefits to the destination by contributing to the creation of a unique and attractive destination image and growing popularity.
OPTIMIZATION OF THE LOGISTICS NETWORK OF THE SELECTED ONLINE STORE
Authors: Dobroselskyi Mykhailo , Madleňák Radovan 
Published: October 2019

The Internet serves as the main infrastructure for global shopping. For this purpose, the construction of an e-commerce logistics network is the main aspect of a successful existence in the virtual environment.
This paper analyses the logistics system of a company located in Ukraine. The core business of the company is selling diagnostic equipment for cars through an online store. The structure of the company consists of one warehouse and five branches. The company does not have its own fleet for the transportation of products from warehouse to branches or to end customers and it outsources the services of another logistics company.
The main goal of the paper is to optimize the existing logistics system of the product flow between the warehouse, branches and the final buyers of the online store.
At the end of the article, after optimizing the warehouse localization, we received a reduction in shipping costs by 23%. Also, an existing and optimized logistics network is compared in terms of speed and cost of transportation between warehouse, affiliates and end users.
DETERMINANTS AND DIRECTIONS OF THE TRANSITION FROM TRADITIONAL TO SUSTAINABLE AGRICULTURE: THE BULGARIAN CASE
Authors: Doitchinova Julia , Miteva Albena , Zaimova Darina 
Published: October 2019

On the basis of a literature review, the directions for transition of agriculture from the productive to the post-productive model are presented. A methodological framework has been developed, including the directions of the transition and the indicators on which it can be assessed. On the basis of this implementation, the passage from quantity to production quality, to the sustainability of agriculture, to new business models based on multifunctionality are assessed. It turns out that the changes in Bulgarian agriculture cannot be assessed unambiguously. The transition to sustainability is accompanied by continued mechanization and digitization of technological processes. There is a simultaneous development of both the productive and the post-productive model of agriculture. Together with the increasing interest in organic production, the implementation of environmentally friendly practices and the implementation of ecosystem services, modernization based on computerization and chemisation continues.
The results are part of scientific project DN 15/8 2017 Sustainable multifunctional rural areas: reconsidering agricultural models and systems with increased demands and limited resources funded by the Bulgarian research fund.
INNOVATIVE APPROACHES AND INNOVATIONS IN RURAL DEVELOPMENT IN BULGARIA
Authors: Doitchinova Julia , Stoyanova Zornitsa , Harizanova-Bartos Hristina 
Published: October 2019

The LEADER approach has an important role for strengthening and the development of local communities and for stimulating innovations and innovative practices in rural areas. The aim of this paper is to analyze and evaluate the LEADER approach as an innovative approach and on this basis to prepare general conclusions about the innovative development of rural areas in Bulgaria. The local active group (LAG) is interpreted as an innovative "coordinating" activity and it is the core of the innovation system that solves conflicts, and creates and implements local strategies for rural development. The LEADER and the Community – led local development approaches introduce innovative practices for Bulgarian conditions in order to improve local governance and facilitate innovations. The main contributions of the LEADER and the Community approaches are related to: the establishment of local active groups in different network structures of partnership; activating stakeholders, broadcasting leaders and improving coordination between them; establishing local expertise and administrative capacities; support for business organizations, local authorities and the non-governmental sector in the development and management of innovative projects. The factors that influence the success of the LEADER approach and its importance for rural development in each country differ in their administrative, socio-economic, historical and cultural contexts. Bulgarian LAGs continue to implement the Community – led local development approach (CLLDA) in the process of adapting to the specific conditions of rural areas.
The results are part of scientific project DN 15/8 2017 Sustainable multifunctional rural areas: reconsidering agricultural models and systems with increased demands and limited resources funded by the Bulgarian research fund.
SKILLS FOR THE BANKING SECTOR. A PERSPECTIVE FROM ROMANIAN GRADUATE STUDENTS
Authors: Folcut Ovidiu , Folea Victoria 
Published: October 2019

Due to the current nature of jobs and the labour market landscape, jobs themselves change much more rapidly today for many reasons, one of them being the increased digitization of life and the economy. We use digital technologies for social interactions and online transactions, but we increasingly use digital technologies at work as well. Universities prepare the next generation for the workforce and deliver graduates according to the needs of employers. However, in many cases, employers need to train or re-train their newly employed graduates according to the real and specific needs of the job. In some cases, this may be justified by the specific nature of the job. Here, we attempted to understand the mismatch between university specializations and the requirements of jobs in a certain field.
The paper analyses the perception of students and graduates of the way in which university programmes help them become well-trained professionals that match job requirements in the field of economics and finance. Between March 2018 and March 2019, 500 surveys were distributed to students and graduates in the fields of economics, business administration, finance and banking, and 396 completed questionnaires were analysed. In the course of our research, we also interviewed employers in the banking sector to obtain their thoughts and opinions on the correspondence between jobs and university specializations and programmes.
Based on our research, an increased collaboration between universities and employers would be beneficial. The involvement of students and graduates in collaborative projects between universities and employers and the direct participation of employers in delivering courses and seminars are some examples of implementing these ideas.
WHY PEOPLE JOIN VIRTUAL WORLDS OF COMPUTER GAMES? QUALITATIVE RESEARCH AMONGST POLISH USERS
Authors: Hofman-Kohlmeyer Magdalena 
Published: October 2019

Introduction: When virtual worlds (e.g. Second Life or World of Warcraft) became immensely popular, with millions of active users around the world, real life companies started to utilize them for business purposes, such as testing new products or organizing various events. However, the activities of companies can only be successful if a sufficient number of players are engaged in virtual worlds.
Objectives: The present paper is aimed to investigate individual players’ motives for joining virtual worlds of computer games.
Methods: The author carried out 22 in-depth interviews amongst polish players (20 were finally accepted) of three virtual worlds: The Sims, Second Life and Euro Track Simulator 2. Interviews were carried out from August 21, 2018 to December 5, 2018.
Results: Respondents most frequently mentioned consecutively: curiosity (caused by TV series, TV programme, newspaper or advertisement), interact with others, interest in the topic of a game, enjoyment from playing, opportunity to see or do things unattainable in real life, exploring the virtual world, spending free time. With reference to the gratification paradigm, individual motivations were divided into: experiential (16 motives), functional (6 motives), social (3 motives). From the perspective of marketing managers, understanding the motivations of players allows them to describe the target market of their promotional activities inside the game environment. For game developers, it can help attract new and maintain current users.
FINANCE MANAGEMENT IN ARTS ORGANIZATIONS IN BULGARIA
Authors: Kazashka Vesela 
Published: October 2019

Arts organizations are a major factor in the Bulgarian economic. Good management of Art organizations is also associated with good financial management and control in order to achieve their goals and objectives. The delegated budgets, the small scale of most of the Arts organizations, are a prerequisite for saving money or imposing the appointment of a financial controller. The lack of such a specialist in turn leads to poor control, inefficient spending of funds, violations and failure to verify costs, which can sometimes lead to bankruptcy. The objective of the report is two-sided - on the one hand, preventing the repetition of mistakes perceived as unsuccessful practices and, on the other hand, emphasizing the place and role of controlling the financial execution of a project and its importance for optimizing the effectiveness of the implementation as well as in the overall activity of Art organizations.
DIFFERENCES IN ASSESSING SELLERS' BEHAVIOUR BY THE CUSTOMERS OF BABY BOOM, X, Y AND Z GENERATIONS
Authors: Kovaľová Jana , Birknerová Zuzana , Frankovský Miroslav , Benková Eva 
Published: October 2019

The role of sellers is changing in a turbulent business environment and only the sellers who provide first class services and approach to them in a responsible way can survive among competitors. Customers perceive it as an added value and have a good feeling from buying. It is just sellers who are becoming the main factor that contributes to the competitiveness of a whole organization. The segmentation of customers into individual generations enables us to better understand their preferences and requirements, it is then possible to predict their tendencies in buying behaviour and thus increasing the success of sales. The main aim of the paper is to present the issue of different assessment of sellers’ behaviour by the customers of the Baby Boomers, Generation X, Generation Y and Generation Z. In connection with these differences, the aim of the research is to identify generational differences in the assessment of manipulative, assertive, stressed and engaged behaviour of sellers, as well as to analyse the determinants that affect the buying behaviour of customers. The research was conducted using a questionnaire method and mathematical-statistical methods on a sample of 207 respondents. The research results confirm the existence of statistically significant differences in assessing the determinants of sellers’ behaviour from the perspective of individual customer generations.
TAX LICENCE OF A LEGAL ENTITY – PROS AND CONS
Authors: Kútna Angelika , Antalík Imrich , Gyurián Norbert , Šeben Zoltán 
Published: October 2019

In 2013, the Slovak Parliament adopted the Law on Amendments to the Law on Income Tax. One of the most significant changes was the introduction of the Tax License of a Legal Entity. On January 1st, 2018, a minimum corporate tax (the so-called tax license), which was introduced in 2014, was abolished. The main aim of this paper is the evaluation and quantification of the impact which the minimum corporate tax has on the amount of tax liability of a selected group of legal entities in the agricultural sector. The research had tried to find an answer if the tax license abolishment was more in the political interests or if it had some economic background. The main research questions are how has the corporate tax duty increased in the agricultural sector in the Slovak Republic after introducing the minimum corporate tax and how has the tax burden for agricultural holdings increased after introducing the tax license. The analysis presented in this paper confirms that the instrument of introducing the minimum tax is for loss-making sectors, such as the agricultural sector, undoubtedly unfair. On the other hand, the study has confirmed that the public which regularly pays the taxes, agrees with its introduction.
ATTITUDE OF SLOVAK SMALL AND MEDIUM-SIZED ENTERPRISES TOWARDS RISK MANAGEMENT – INVESTIGATION OF THE REGIONAL DIFFERENCES
Authors: Masár Matej , Hudáková Mária 
Published: October 2019

Contemporary trends highlight the need for education in each enterprise. The current business environment is characterized by many changes such as increased customer expectations and high levels of competitiveness in the environment. World trends, shows, that managers and owners of small and medium-sized enterprises (SMEs) perceived the need to take care of risk management in their enterprise. This issue has been analyzed and discussed for a long time. It is necessary to concentrate on this field mainly in the Slovak Republic. SMEs in Slovakia are very sensitive to changes in the environment.
The aim of this paper is to investigate regional differences in the attitude of Slovak SMEs towards risk management, with special emphasis on the attitude towards significance of the education in the field of risk management based on empirical research, which was provided by authors in 2017. This paper will evaluate: the level of dependence between the selected Slovak regions and the created space for discussion about risks in SMEs, the level of dependence between selected Slovak regions and the created space for employee education in risk management in SMEs, and the level of dependence between selected Slovak regions and the required education possibilities in the field of risk management. It will use: association, the Pearson’s coefficient and the Tschuprov coefficient for evaluating the results.
Overall results of the empirical research point towards the significance and importance of using risk management in SMEs. The results, shows, that there is a very large association between investigating dependence. Based on the results, it is necessary to improve the level of education in the field of risk management, which will be based on current entrepreneurial requirements.
THE EFFECTIVENESS OF FACEBOOK PROMOTING THE BRANDS OF SLOVAK WELLNESS HOTELS BASED ON THE DEA METHODOLOGY
Authors: Moravcikova Dominika , Krizanova Anna 
Published: October 2019

This contribution presents an evaluation of the effectiveness of the Facebook social network promoting the brands of a number of selected Slovak wellness hotels based on the DEA (Data Envelopment Analysis) methodology and its selected models.
The research question is that hotel guests use the funpages of the Slovak wellness hotels on the Facebook social network to learn more about its services and also how the Slovak wellness hotels use their funpages to promote their brand and communicate with their consumers.
During the four months in 2018 (September – December), data on input and output variables was collected, with data from photos, videos and links to "funpage" hotels on Facebook and output to "Likes" and "Comments". The measurement of the efficiency of these input and output variables in order to assess the effectiveness of 16 wellness hotel brands operating in the Slovak Republic was based on an input-oriented CCR DEA model with weight adjustment via the Assurance Region.
The number of Likes and comments on the Facebook pages of the 16 Slovak wellness hotels suggests that hotel guests use Facebook to learn more about the services and events they provide. The DEA model is therefore an effective tool to help evaluate the effectiveness of a business in a hotel sector on a social network, such as Facebook, in promoting its brands, as it uses multiple variables and does not necessarily require an input-output relationship. The results of using this method confirmed the research question.
PUBLIC SERVICE MOTIVATION OF STUDENTS: A COMPARATIVE ANALYSIS FROM UNIVERSITIES OF RUSSIA AND SOUTH AFRICA
Authors: Pivovarov Ivan , Kroukamp Hendri , Nekrasova Victoria 
Published: October 2019

: A career choice in the public sector might seem strange as more financially lucrative careers beckon in the private sector. Similarities and differences in the motivation of choosing and staying in the public sector between students currently enrolled in undergraduate studies towards a career in the public sector (referring to all spheres of government) in Russia and the Republic of South Africa are analyzed in this article. Through this process new knowledge is generated for public personnel managers in recruitment drives, promoting current and new employment opportunities possibilities are enhanced and ideas are generated for tertiary institutions for the development of curriculum to ensure that public servants will be able to address, through the attainment of the necessary skills, the changing circumstances within which public servants operate in the public sector. Recommendations in respect of further research possibilities are also explored
INNOVATION DEVELOPMENT OF THE FURNITURE INDUSTRY IN BULGARIA
Authors: Popova Radostina 
Published: October 2019

This paper presents an analysis of the innovation performance of furniture enterprises in Bulgaria for two periods – before the economic crisis and after it. It contains general characteristics of the Furniture industry (structure of the enterprises, different type of production, export and import) and the results of the surveys of the innovation activity for two 3 year periods. The results from the studies are of the periods: 2006-2008 (563 enterprises) and 2014-2016 (358 enterprises) and are based on officially used EU definitions and indicators (European Commission, OECD, Oslo Manual), which allows for comparability of results. The used indicators are: introduced product innovations, introduced process innovations, introduced organizational innovations, introduced marketing innovations, revenues and costs of innovation and financing of the innovation activities.
The results of the comparative analyses of the innovation activity of the furniture enterprises in Bulgaria for the two periods under review showed an increase in: the innovation expenditures and revenues from innovative products, the process innovations - additional activities and the financing of innovation activities by the EU. It also showed a decrease in the number of furniture enterprises, product innovations, process innovations and organizational innovations.
REDEFINING THE MANAGEMENT OF PERFORMANCE ORIENTATION IN THE ROMANIAN HIGHER EDUCATIONAL SYSTEM
Authors: Pușcă Andy , Pîrju Ionel Sergiu 
Published: October 2019

Education is the best investment in the future of a nation. This article reviews the Romanian educational system and offers insights into the issues surrounding the performance orientation of the universities in the context of recent transformations after the ingression in the European Union. Our intention through this article is to present solutions for the improvement of performance orientation in the Romanian educational system. We will analyze the situation of higher education in Romania as: regional performance of the universities, which is a direct result of national literacy rate, the enrolment rate of the youth, the governmental funds etc. The contemporary Romanian educational system is focused on the development of a performed management style in synergy with the European educational strategy. The article presents the issues related to the national higher education performance and its strategic role for enhancing the excellence of a sustainable economy. The prospects of the Romanian performance orientation are discussed from a synchronic point of view.
INFLUENCE OF A TURBULENT ENVIRONMENT ON THE MANAGING OF A MINING ENTERPRISE
Authors: Rybak Aurelia 
Published: October 2019

Motivation: It should be taken into consideration that classical planning methods that worked well at the end of the 20th century are often not effective in a turbulent environment. The article presents planning methods that can be applied in such conditions.
Problem statement: The article presents methods of planning of the future in a variable environment. There are constant changes in the macro-environment of mining enterprises in Poland. Therefore, it is extremely difficult to create an appropriate plan for the company's core business i.e. extracting hard coal deposits.
Approach and results: The scenario-based planning and SARIMA mathematical model and the forecasts for the demand for hard coal based on them have been presented. The scenarios are used to verify the potential company strategy.
Conclusions: It should be noted that the strategy must be created in several variants which finally will enable the company to choose the one that will let it gain a competitive advantage. Only then will the mining company be able to stay ahead of its competitors. In order to allow decision-makers in companies to make the right decisions, appropriate methods and tools for managing the company should be used.
IMPACT OF OUTSOURCING OF HUMAN RESOURCES ON TEAM PERFORMANCE IN A POLISH MINING COMPANY
Authors: Włodarczyk Ewelina 
Published: October 2019

Motivation: In recent years outsourcing of a variety of different activities has been more commonly observed in the coal mining industry. It is connected with employing workers through external companies. These practices are not necessarily perceived as good ones by employees.
Approach and results: This article aims to present how workers perceive these practices. Therefore, two surveys have been conducted. The first, of outsourcing underground work to third-party vendors, was carried out in a group of randomly chosen underground workers of a mining company (PGG Sp. z o.o.). The other survey, also of outsourcing underground work to third-party vendors, was carried out in a group of workers of a third-party vendor working for PGG Sp. z o.o.
Conclusions: Analysing the results from the surveys allowed for a better understanding of the reasons for the disapproval of outsourcing underground work. This in turn may be used for better human resource management in coal companies including in particular planning an incentive based pay systems