bluuebunny/crossref_metadata_2025_split huggingface dataset:
Digital technologies of marketing logistics and risks of their implementation in supply chain
Authors: Bekmurzaev Isa , Kurbanov Arthur , Kurbanov Timur , Plotnikov Vladimir , Ushakova Elena 
Published: October 2020

Abstract
Currently, the digitalization of logistics is receiving attention. This is due to the development of digital transformation processes caused by the Fourth technological revolution. The use of digital technology in the supply chain allows companies to ensure strategic competitive advantages. As a result, the efficiency of the sales system will increase. However, the implementation of digital technologies is associated not only with positive effects, but also with risks. When conducting the author’s research, methods of structural and functional analysis, retrospective and comparative approaches, as well as expert assessment were used. Based on this methodology, the authors have identified and considered the main risks of the practical implementation of digital logistics technologies in supply chains. The results have high potential for practical use. It is recommended to take them into account when making management decisions on digitalization of logistics. This will determine the composition of measures to improve the efficiency of the logistics system, considering the need to reduce risks.
Conversion’s forecast model for ADs in social networks
Authors: Krasnov A. , Krasnov S. , Griffith R. , Draganov M. , Kostenarov K. 
Published: October 2020

Abstract
In this paper, the authors evaluate the characteristics of customers. Established interconnected segmentation and consumer targeting. Formulated groups of consumer characteristics, as well as the characteristics themselves, applicable in a digital environment. Based on data analysis, the effectiveness of targeting by behavioral and psychographic characteristics was determined. The authors proposed a model to predict the conversion rate of advertisements through the use of socio-demographic, psychographic, behavioral and geographical characteristics. The reliability of the models was checked for compliance and its testing. The results obtained during testing turned out to be comparable with the predicted ones, which allowed us to conclude that it is possible to predict conversion rates in order to increase the efficiency of resource use, including when promoting goods and services on social networks.
Use of energy dispersive X-ray spectral analysis in a scanning electron microscope system to evaluate the mineral composition of grain bread
Authors: Kuznetsova Elena , Uchasov Dmitry , Bychkova Tatyana , Vlasova Kristina , Kuznetsova Olga 
Published: October 2020

Abstract
The concentration of 18 basic elements (in% by weight) contained in the morphological parts of wheat, rye and triticale grains was studied. It is established that the nature of the distribution of micronutrients is determined by their biological role. The elements are part of enzymes: manganese, iron and zinc prevail in the nucleus. Phosphorus, potassium, magnesium are found in greater quantity in the vital layer of aleurone. Cobalt, nickel, aluminum, calcium, chromium, copper, selenium and cadmium dominate the grain surface. The largest amount of mineral elements in the grain is concentrated in the seed. The distribution of metals in triticale grains is characterized by characteristic patterns of wheat and rye. In the distribution of mineral elements in wheat, rye and triticale grains, differences are observed, which are explained by the specific characteristics of these plants. From the grain studied, cereal bread was prepared unmatched on a thick grain leaven. The analysis of the mineral content of the grain bread showed that it was enriched with all major biogenic mineral elements and contained toxic metals (lead and cadmium) in a quantity not exceeding the CMP. A strong negative correlation has been established between levels of certain biological and toxic elements in grain and in pain. The revealed relationship indicates the possibility of switching from dispersive X-ray spectroscopy in a scanning electron microscope system to predict the quality and safety of grain pain, particularly for predicting of the content heavy metals in finished bakery products.
Optimization of baby food formulations using spreadsheets
Authors: Baranenko Denis , Lu Weihong , Golovinskaia Oksana , Lepeshkin Artem , Ilina Viktoria 
Published: October 2020

Abstract
The development of product formulations for the nutrition of young children is a complex and laborious task, the solution of which involves the calculation of the nutritional value of both individual components and the whole product. The article shows a step-by-step way of solving a particular example of designing a product recipe for feeding young children using the standard add-on “Solution Finder” of the Microsoft Excel spreadsheet processor. A special place in the article is given to the formation of a table with the source data. Uncertain factors in the calculation of the formulation are the mass fractions of the raw materials, which should be determined taking into account the objective function and a number of restrictions. Restrictions on the ratio of proteins, fats, carbohydrates and water were used as the main parameters for optimizing the formulations for the nutrition of young children, and the cost of the finished product was determined as a function of the goal. As a result of using the Microsoft Excel spreadsheet editor, the formula for the baby food with the specified properties was calculated taking into account the installed food components of the mixture, a number of limiting factors and the low cost of the finished product, equal to 98.9 RUB per 1 kg which corresponds to 1.4 Euro per 1 kg at the current exchange rate.
Methods of end-to-end automatization for telecom company
Authors: Tcukanova Olga , Torosyan Elena , Konstantinova (Shekhovtsova) Ekaterina , Pakhomova Marya 
Published: October 2020

Abstract
The article reviews the methods of end-to-end automation of business processes and the basic architecture of telecom operator systems. Nowadays, the main goal of any telecom operator is to minimize manual operations at all stages of the company’s operations: from receiving the order for the service to its full activation. However, today any telecom operator already has the necessary infrastructure to carry out its activities. This leads to two possible automation methods: sequential updating of existing system or full “end-to-end” automation. The authors analyze the basic modules of the telecom operator’s system and conclude that it is a complex multi-module system. The authors compare the automation methods and justify that full “end-to-end” automation the most profitable automation method in case the telecom operator has decided to completely upgrade all modules of the system.
The development of integrated approaches to talent management in the organization
Authors: Fedorova Ekaterina S. , Naumov Konstantin V. , Kalinina Olga V. , Sedyakina Anna A. 
Published: October 2020

Abstract
The article discusses the conceptual aspects of applying various approaches to talent management. It should be noted that most of the methods and technologies of talent management described in science are quite inflexible, since they do not take into account the influence of modern trends and are more focused on long-term strategic planning. The main focus of this paper is to attain a clear picture of global talent management as an integral part of personnel management in the conditions of Industry 4.0 enablers and barriers, and to establish the link between application of the concepts of exclusive and inclusive approaches in modern conditions. Conclusions are presented regarding their compatibility and feasibility of application in a modern organization. Based on the concepts of action analysis authors isolated the main destinations, which must determine the development of talents management theory. This has made possible the human-machine interconnection in Cyber-physical systems context utilizing the information generated from different smart devices. Under current conditions in this article these are the trends of the modern economy, including digital transformation and the exponential pace of development affecting the management mechanisms within the organization, which must also quickly adapt to new conditions. With regard to talent management, this means that the personnel management system should increase its flexibility in assessing and developing the potential of employees.
Development of the human factor in the conditions of the transforming Russian economy
Authors: Arutyunova Asya 
Published: October 2020

Abstract
The power of the country and society is determined not only by the size of the country, the availability of natural resources, the power of financial capital, but also embodied in the human stock of knowledge and skills, intelligence and creativity. The driving force of social development is the human factor, which gives the economy an innovative and intensive character, structural dynamism, high quality.
In the modern world, man and his development is not only a factor that creates social wealth, but also a criterion for the progressiveness of socio-economic transformations in society.
Man and his abilities have traditionally played a leading role in social reproduction. However, the intensification of the processes of intellectualization and Informatization of economic relations has led to qualitative changes in the content of knowledge, skills and processes of their implementation.
At the end of XX-beginning of XXI centuries there is the need for further development of ideas about human resources, have undergone qualitative changes under the influence of the processes of intellectualization, the role of the state in regulating the sphere of education, aimed at creating prerequisites for the development of human capacities as a key factor of formation of competitive advantages of national economy in whole and its constituent territorial entities.
The study determined that in order to ensure the quality of human capital and its effective use, the state needs to develop measures that promote the development of competitiveness of human capital, promote employment of graduates of educational institutions and ensure joint work of Universities and enterprises while training specialists in accordance with the real requirements of the labor market in the country.
The concept of creating a digital clone of the Arctic territories
Authors: Skripnuk D F , Kikkas K N 
Published: October 2020

Abstract
In the article, the concept of creating a digital clone to support the development of the Arctic territories, based on the representation of the territory in the form of target subspaces and modelling of the development of the territory in the form of a three-level model, is presented. The Arctic space is divided into target subspaces in accordance with the institutional-functional approach. In other words, the Arctic space is represented by a combination of systems, structures and their functions. The Arctic space comprises a holistic system, in which each element performs its relevant function. The function of the Arctic space consists in the ability to meet specific social needs. Human activities in the Arctic space are organised on the basis of institutions. In a general sense, the entire Arctic space can be said to consist of institutions and functions. The first level of the model represents the branch structure of the economy of the Arctic region. The second level consists of the target subspaces: “territories for the extraction of mineral resources”, “territories for recreational purposes”, “territories for fishing”. The third level shows the relationship between the target subspaces and the country’s economy.
GLOBAL CLIMATE CHANGE AND RISKS OF ARCTIC ACTIVITIES
Authors: Krasulina O. 
Published: October 2020

Abstract
The Arctic region plays a crucial role in climate management in other parts of the world. Global warming and climate change affect the state of many natural ecosystems and thus-the state of the biosphere as a whole, the biosphere conditions of human existence. The article was analyzed the sources of risks of polar regions due to the warming of the Arctic climate. Modern scientific research related to climate change, which is the determining cause of the warming of the Earth’s climate are analyzed. Climate change caused by the industrial development of mankind has taken place too quickly over the past 100 years, and modern society can no longer ignore this problem. There is a risk of further increase in average temperature, so, by 2050, a special danger is the destruction of ice sheets. The author highlighted the risks affecting climate change and among them CO2 is the main anthropogenic factor caused by the burning of fossil fuels. Measures are proposed to solve the problem to continue the sustainable development of the Arctic territories and reduce the degree of risk.
Analysis of Russian Arctic LNG projects and their development prospects
Authors: Merkulov V I 
Published: October 2020

Abstract
This article provides a detailed description of the Yamal LNG project, including a general description of the project, supply geography, project infrastructure including port, airport and settlement of Sabetta as wll as resource base of the project and LNG transportation routes. Opportunity of the new North-South transport corridor for LNG transportation is considered. The issues of gasification of the Arctic zone of Russia using LNG were also studied including LNG transportation facilities, shore storage systems, floating gas storage and floating power plants. Strategic analysis of Russian Arctic LNG projects was carried out. Conclusions have been made on the localization of production of critical equipment for LNG production as well as the opportunities of export of Russian gas liquefaction technology to world markets. Also the localization of shipbuilding for the needs of Arctic LNG projects, the diversification of LNG sales routes, the use of LNG as a transport fuel and the gasification of a number of Russian regions using the LNG logistics infrastructure were offered.
Formation and development of digital economy in Kazakhstan
Authors: Alimbetov U S , Larichkin F D , Krause N V , Ivanova L V , Samusenko E A 
Published: October 2020

Abstract
The article discusses the current stage of transition to digitization, the role of information and communication technologies (ICT) in the industrial revolution, gives a brief description of technological structures in the world of technical and economic development. The natural resource-based economies of the Republic of Kazakhstan and the Russian Federation are quite similar; therefore, it is appropriate to take into consideration positive aspects of development and share of experiences between the two countries, including that in the field of forming and developing digitization. The main condition for the transformation of the national and global economy into an electronic format is the level of development of the ICT industry. In the article the level and dynamics of the basic indicators of the functioning of the ICT sector in Kazakhstan are analyzed. The analysis of the share of production and services in the ICT industry in relation to GDP in dynamics is presented. GDP dependence on production volumes and ICT services is analyzed using economic-mathematical modelling. Recommendations on using the research results for other territories, including the Russian Arctic zone are given.
Concept and mechanism for managing the digital transformation of Arctic target subspaces and spheres of vital activity
Authors: Didenko N I 
Published: October 2020

Abstract
The present article considers a concept and mechanism for managing the digital transformation of Arctic target subspaces and spheres of vital activity. The necessary and sufficient conditions for choosing the concept and mechanism for managing the digital transformation of the development of the Arctic target subspaces and spheres of life are considered. The necessary conditions for the innovative and technological development of the Arctic territory, as well as the choice of concept and management mechanism, stem from the requirements of a set of measures that sustain human activity under the extreme conditions of the Arctic. Sufficient conditions for innovative technological development are determined by technological capabilities combined with a sufficient volume of investment in the global economy. The conceptual provisions of digital transformation are based on two main areas: (a) Industry 4.0 strategies adopted in various countries; (b) the main technological trends in the field of digital transformation of industry in the global economy. A schematic infrastructure for digital transformation of the technology-product life cycle of target subspaces and spheres of vital activity is presented along with a mechanism for managing the digital developmental transformation of Arctic target subspaces and spheres of life.
Constructive model of multilingual education management in higher school
Authors: Rubtsova A V , Almazova N I , Bylieva D S , Krylova E A 
Published: October 2020

Abstract
Management mechanisms of education systems require improvement and modern approaches to the process of modeling management strategies and tactics. The need to develop constructive model for managing multilingual higher education is one of the priority tasks of modern didactics, management and social psychology. Pedagogical management is necessary for the formation of mechanisms enabling educational services quality assessment and their relevance on the global market. In this paper, the authors use the constructive research method that gives an opportunity to implement comprehensive methodological modeling of multilingual education system management. The constructive method provides implementation of several functions of educational management model in a higher school: design, information and analytical, prognostic, motivational-objective, monitoring and diagnostic, regulatory. The main result of the study is designing of the constructive management model of multilingual education of foreign students, including managerial level, target component, elements of constructive management, training modules, the system of methodological indicators, constructive linguodidactic technology. The effectiveness of theoretical results is confirmed by the experimental work that was carried out for six months in study groups at the Institute of Humanities in Saint-Petersburg Polytechnic University.
Digital Humanities Tools in Information 4.0 Space: Towards language worker competences
Authors: Chernyavskaya Valeria , Beliaeva Larisa , Kamshilova Olga 
Published: October 2020

Abstract
Induced by the rise of technology level due to automation processes growth in industries, the coming forth industrial revolution (Industry 4.0) will inevitably bring along dramatic changes in job market. Among new jobs a language worker is definitely a competitive one, yet little is done today both in education and industry to provide a proper training for this “job of tomorrow”. The paper focuses on supportive competences and practice conditions of a trained language worker prepared to perform information and text processing in Industry/Information 4.0 space. This paper considers IT and Web resources potential to be used by would-be language workers in their practice and studies. Methodological analysis is based on theoretical and practical conclusions about applied linguistics development which deals with knowledge engineering, i.e. methods and means of extracting, presenting, structuring and using of knowledge. In the framework discussed the focus is on relevant linguistic tools and internet resources and a modeled automated workstation to ensure the working process.
MODERN UNIVERSITY MARKETING MANAGEMENT: SPECIFIC NATURE
Authors: Bolshakova Anna Vladimirovna , Shakurov Andrei Alekseevich , Pavlovich Slanov Valeriy 
Published: October 2020

Abstract
Modem globalization of markets, transformation and renewal of the state education system, reinforcement of political and economic tension worldwide, increase the urgent character of strategic aspects in the university marketing activities management.
Marketing in the activity of any modern university involves targeting those priorities that will help the administration of the higher education institution measure its own competitive advantages and specify real opportunities for their growth.
Thus, we have to examine subjects and objects of educational services marketing (its constituent elements) in order to understand the essence of this business process.
It is customary to recognize all the subjects of the market as a marketing subject. The objects of educational services and products marketing include educational institutions, consumers, intermediaries and social entities involved in promotion of educational services in the market.
Students can be considered as consumers of educational services. Consumers influence the choice of a field of study, mode of study, place, time and source of funding. Therefore, marketing relationships are formed to satisfy consumers’ need for educational services.
It is worth mentioning that one of the primary tasks in the management system is to promote educational services and inform potential consumers about the educational institution. This goal may be achieved by means of various communication methods.
Potential educational services consumers should be aware of the location of an educational institution, its specializations, term of apprenticeship and cost of training.
To attract potential customers, a variety of communication tools is used to influence both practical and emotional spheres of human nature.
The article defines the target setting of the marketing approach in the university management and proposes the concept of organizational support of management approach implementation in the field of university marketing environment.
Kibble-Zurek Scaling with Matrix Product States
Authors: Howard E M 
Published: October 2020

Abstract
We study the dynamics of second-order phase transitions that may have taken place in the early universe and analyze the Kibble-Zurek (KZ) scaling as well as the formation of topological defects emerging from a quench in the one-dimensional Bose-Hubbard model. We describe the universal dynamics of the KZ mechanism (KZM) and the topological defect formation by simulating the Bose–Hubbard model at zero temperature. We study the effects of thermalization on the ground state by analyzing the transition between Mott and superfluid phases. The out-of-equilibrium dynamics induced by a quench of the hopping parameter is presented. We find a KZ scaling behaviour at zero temperature and analyze the KZ dynamics.