Implementing QFD in decision making for selecting the optimal structural system for buildings
Authors: Elhegazy Hosam , Ebid Ahmed , Mahdi Ibrahim , Haggag Said , Abdul-Rashied Ibrahim 
Published: September 2020

Purpose
The purpose of this study is how to use the quality function deployment (QFD) in the construction industry. The study was performed for the owners and decision-makers of a construction company in Egypt, as a sample, and the owners’ requirements.

Design/methodology/approach
The data collection process and the type of data collected are described in this section. The data used in this study was collected from a questionnaire survey and was quantitatively analyzed using statistical analysis to identify the practices that have a statistically significant correlation with the performance of the design in the structural system of multistory buildings. A structured questionnaire five points Likert scaled based was adopted in this study; the questionnaires were distributed to experts, managers in real estate companies, construction industry-academic experts and advisors. The resulting list of factors, issues and knowledge gaps was subjected to a questionnaire survey for quantitative confirmation and identification of the most important factors, issues and knowledge gaps by distributing the questionnaires to experts, managers in real estate companies, construction industry-academic experts, and advisor to identify ambiguous questions/items and to test the techniques used to collect data.

Findings
The effect of many internal and external factors that affect on value engineering and decision support systems, such as schedule time, cost, the purpose of the building, availability of materials and environmental, needs to be considered in the structural system for multi-story buildings. The final proposal for the house of quality-chart helps designers and decision-makers in the preliminary phase and feasibility study stage for choosing the structural system using value engineering analysis for multi-story buildings. Also, construction and engineering industries can use the findings from this study as a basis for selecting the optimal structural system for multi-story buildings. The estimating team will be able to accurately make decisions and give recommendations regarding an optimal structural system for multi-story buildings for different activities.

Practical implications
The proposed approach enables decision-makers and designers to select the optimum system for multi-story buildings according to the key performance indicators (KPIs) toward client satisfaction and conduct analytical investigations to facilitate decision-making in a structural system for the multi-story building in Egypt. The proposed approach enables decision-makers and designers to select the optimum system for multi-story buildings according to the KPIs toward client satisfaction and conduct analytical investigations to facilitate decision-making in the structural system for the multi-story building in Egypt.

Originality/value
QFD is a technique that availed in many industries and it is used in evaluating the customer expectations, reflecting this evidence on the product specifications. In recent years, this technique is used also in construction industry projects. It is will help designers and decision-makers in the preliminary phase and feasibility study stage for choosing the structural system using value engineering analysis for multi-story buildings.