bluuebunny/crossref_metadata_2025_split huggingface dataset:
СТРАТЕГИИ УДЕРЖАНИЯ ПЕРСОНАЛА РЕКЛАМНЫХ КОМПАНИЙ
Authors: Шевчик А.А. 
Published: February 2025

В статье рассматривается важность мотивации персонала как главного актива любого работодателя. Важность мотивации сотрудников имеет первоочередное значение для устойчивого развития фирмы и её конкурентоспособности, а также для достижения баланса между удовлетворённостью сотрудников рекламных компаний и целями организации. Рассмотрены основные причины ухода сотрудников рекламного агентства: отсутствие возможностей для продвижения, желание более сложной работы, неудовлетворённость уровнем руководства. Представлены практические рекомендации, в которых делается акцент на том, что работодателям необходимо поддерживать мотивацию сотрудников, создавая для них позитивную рабочую среду и предоставляя им возможности для карьерного роста.
The significance of employee engagement is of primary importance for the sustainable development of a company and its competitiveness, as well as for achieving a balance between satisfaction of employees of advertising companies and the goals of the organization. Thegoal of the research is to identify the practical aspects that contribute to the retention and increase of engagement of employees of advertising companies, to analyze the reasons for their departure, and retention methods, as well as the motivation system for employees. The study was conducted on the basis of research publications in Russian and English. The experience of personnel management in foreign advertising companies and the peculiarities for the formation of employees` engagement in the context of digital economy were studied. Results.Major reasons for the departure of advertising agency employees are highlighted. They are lack of opportunities for promotion, desire to engage in more complex work, dissatisfaction with the level of leadership. Practical recommendations are presented. To keep the employees motivated the employers shall create a positive working environment and provide the employees with career opportunities. Specific methods for retaining competent employees and key motivation factors contributing to a high level of employees` retention in the advertising industry (supportive management, safe, pleasant and satisfying job climate) are described. Human resource management is becoming increasingly important in business, because people and their knowledge are the most important aspects that affect the productivity of the company. One of the major aspects of human resource management is the measurement of employee satisfaction. Companies must ensure a high degree of employee satisfaction, which is a prerequisite for improving productivity, efficiency, and quality of advertising services. Development of a compensation policy plays an important role in motivating employees to achieve high productivity.
Utilisasi Media Dan Komunikasi Visual Dalam Dakwah di Era 5.0
Authors: Khairullah  , Recha Mardiianty Rachmi  
Published: February 2025

Artikel ini mengeksplorasi integrasi elemen visual dan teknologi digital dalam dakwah Islam di era digital dengan menggunakan metode penelitian kepustakaan. Penelitian ini menelaah teori, konsep, dan temuan empiris terkait dinamika penggunaan media, komunikasi visual, dan teknologi digital seperti augmented reality (AR) dan virtual reality (VR) dalam dakwah. Pengumpulan data dilakukan secara sistematis melalui identifikasi, evaluasi, klasifikasi, dan analisis literatur dari buku akademik, artikel jurnal, laporan penelitian, serta dokumen digital. Hasil penelitian menunjukkan strategi efektif dalam memanfaatkan media visual untuk meningkatkan keterlibatan audiens, seperti konten video kreatif, animasi, dan teknologi imersif seperti AR dan VR. Media sosial seperti TikTok, YouTube, dan Instagram memainkan peran penting dalam menjangkau audiens yang lebih luas, terutama generasi muda, melalui pendekatan inovatif dan interaktif. Studi ini menyoroti potensi komunikasi visual dan teknologi digital untuk mentransformasi dakwah agar relevan dengan preferensi modern, sekaligus menjaga nilai-nilai inti Islam. Tantangan yang dihadapi mencakup menjaga keaslian pesan di tengah komodifikasi digital dan memastikan kedalaman pesan agama. Kerangka multidisiplin ini memberikan panduan bagi akademisi dan praktisi dalam memanfaatkan inovasi digital untuk dakwah yang efektif dan etis di era digital

This article uses literature research to explore the integration of visual elements and digital technology in Islamic da'wah in the digital era. This research examines theories, concepts, and empirical findings related to the dynamics of using media, visual communication, and digital technologies such as augmented reality (AR) and virtual reality (VR) in da'wah. Data collection is done systematically by identifying, evaluating, classifying, and analyzing literature from academic books, journal articles, research reports, and digital documents. The results show effective strategies in utilizing visual media to increase audience engagement, such as creative video content, animation, and immersive technologies such as AR and VR. Through innovative and interactive approaches, social media such as TikTok, YouTube, and Instagram are essential in reaching a wider audience, especially the younger generation. This study highlights the potential of visual communication and digital technology to transform da'wah to be relevant to modern preferences while maintaining core Islamic values. Challenges include maintaining message authenticity amid digital commodification and ensuring the depth of religious messages. This multidisciplinary framework guides academics and practitioners in utilizing digital innovations for practical and ethical da'wah in the digital age.
Perencanaan Pendidikan dan Manajemen Pembiayaan (Mewujudkan Peningkatan Mutu Secara Berkelanjutan)
Authors: Harbes Beni , Abdul Karim Hamdi , Sesmiarni Zulfani , Armedo Muhammad , Salsabila Sarah 
Published: February 2025

Abstrak
Peningkatan mutu pendidikan menjadi tantangan utama bagi lembaga pendidikan dalam menghadapi tantangan akibat keterbatasan sumber daya dan perubahan zaman. Penelitian ini didasari pada pentingnya integrasi perencanaan pendidikan dan manajemen pembiayaan sebagai strategi kunci dalam meningkatkan mutu pendidikan. Penelitian ini bertujuan menganalisis peran kolaboratif antara perencanaan pendidikan berbasis kebutuhan siswa, perkembangan teknologi, dan tuntutan pasar kerja dengan manajemen pembiayaan yang efektif. Kajian literatur dan analisis studi kasus menunjukkan bahwa perencanaan strategis jangka panjang dan pendek menjadi panduan relevan bagi pengembangan kurikulum adaptif. Manajemen pembiayaan berbasis kolaborasi, seperti dana publik, investasi swasta, dan kemitraan industri, mampu mendukung implementasi rencana pendidikan secara berkelanjutan. Selain itu, transparansi dalam pengelolaan keuangan meningkatkan akuntabilitas dan kepercayaan para pemangku kepentingan. Kontribusi orisinal penelitian ini adalah integrasi kedua aspek sebagai pendekatan holistik yang tidak hanya meningkatkan mutu pendidikan, tetapi juga menciptakan lingkungan pembelajaran inovatif dan berdaya saing tinggi. Temuan ini menjadi rekomendasi strategis bagi lembaga pendidikan untuk beradaptasi dengan tantangan era digital dan ekonomi global.

Abstract
Improving the quality of education is the main challenge for educational institutions in facing challenges due to limited resources and changing times. This research is based on the importance of integrating educational planning and financing management as a key strategy in improving the quality of education. This research aims to analyze the collaborative role between educational planning based on student needs, technological developments, and job market demands with effective financing management. Literature review and case study analysis show that long and shortterm strategic planning is a relevant guide for adaptive curriculum development. Collaboration-based financing management, such as public funds, private investment and industry partnerships, is able to support the implementation of education plans in a sustainable manner. In addition, transparency in financial management increases accountability and trust among stakeholders. The original contribution of this research is the integration of both aspects as a holistic approach that not only improves the quality of education, but also creates an innovative and highly competitive learning environment. These findings become strategic recommendations for educational institutions to adapt to the challenges of the digital era and the global economy
Transformasi Digital dalam Pengelolaan Data Siswa: Studi Kasus SMK Kabupaten Kampar
Authors: Azzahra Aura 
Published: February 2025

Abstrak
Transformasi digital dalam pengelolaan data pendidikan menjadi kebutuhan mendesak di era revolusi industri 4.0 untuk meningkatkan efisiensi, akurasi, dan aksesibilitas informasi. Penelitian ini bertujuan untuk menganalisis kondisi pengelolaan data siswa di SMK Kabupaten Kampar, mengidentifikasi kendala pengelolaan manual, serta merancang dan mengevaluasi sistem digital yang relevan. Pendekatan deskriptif kualitatif digunakan dengan metode wawancara, observasi, dan analisis dokumen pada 12 SMK negeri. Hasil penelitian menunjukkan tingkat implementasi teknologi informasi yang bervariasi. Sekolah dengan implementasi tinggi berhasil meningkatkan efisiensi administrasi hingga 40%, mengurangi kesalahan input data hingga 80%, dan mempercepat akses informasi secara real-time. Sebaliknya, sekolah dengan implementasi rendah masih bergantung pada metode manual, dengan tantangan utama berupa keterbatasan infrastruktur, kurangnya pelatihan, dan gangguan teknis perangkat lunak. Penelitian ini merekomendasikan penguatan infrastruktur, pelatihan berkelanjutan bagi staf, dan pengembangan perangkat lunak yang lebih stabil dan ramah pengguna. Temuan ini memberikan panduan praktis bagi institusi pendidikan dalam mengadopsi teknologi digital secara efektif untuk meningkatkan kualitas pengelolaan data pendidikan.

Abstract
Digital transformation in educational data management has become a crucial need in the era of Industry 4.0 to improve efficiency, accuracy, and accessibility of information. This study aims to analyze the current state of student data management in vocational schools (SMK) in Kampar Regency, identify challenges in manual management, and design and evaluate a suitable digital system. A descriptive qualitative approach was employed, using interviews, observations, and document analysis conducted in 12 public vocational schools. The findings reveal varying levels of information technology implementation. Schools with high implementation achieved a 40% increase in administrative efficiency, an 80% reduction in data input errors, and real-time information access. Conversely, schools with low implementation still rely on manual methods, facing major challenges such as limited infrastructure, insufficient training, and software-related technical issues. The study recommends enhancing infrastructure, providing continuous training for staff, and developing more stable and user-friendly software. These findings offer practical guidance for educational institutions to effectively adopt digital technology and improve the quality of data management in education.
Taṭbīq Wasīlah al-Ṣūrah Litarqiyyah Raghbah Taʻallum al-Lughah al-ʻArabiyyah Litalāmīdh fī al-Madrasah al-Mutawassiṭah Guppi Tanjung Harapan
Authors: Isnawanti  , Ira Aniati  
Published: February 2025

Students of MTsS Guppi Tanjung Harapan do not like Arabic language learning, Arabic language learning is less varied than other foreign language, teachers still use monotonous methods so that students are bored and consider Arabic language difficult. So with problems, the researcher used picture media in learning Arabic for students at MTsS Guppi Tanjung Harapan. This type of research of classroom action research, which is carried out through two cycles. Using the Kemmis & Taggart model, with name: planning, implementation, observation and reflection. Data collection technique uses questionnaires and observations. The results of the study showed that:1 use of picture media runs in the very good category. Proven by increasing the results of teacher and student activities. In cycle I, teacher activity obtained 76, then increased to 95 cycle II. While the value of student activity cycle I obtained 66 , then increased to 91 cycle II. 2 Student interest is running with a very strong category. This is proven by the increase student learning interest, namely in cycle I student learning interest obtained an average value of 75.4% and in cycle II the average value was 91.3% meaning an increase of 15.9%, So with result the target was achieved.
العديد من التلاميذ في المدرسة المتوسطة جوبي تانجونج هارابان لا يحبون تعلم اللغة العربية. تعلم اللغة العربية فيها أقل تنوعًا بالنسبة إلى تعلم اللغات الأجنبية الأخرى، المعلمون يستخدمون أساليب رتيبة مثل أساليب المحاضرات، ذلك مما يجعل التلاميذ يشعرون بالملل ويعتقدون أن تعلم اللغة العربية أمر صعب. في مثل هذه المشكلات، استخدم الباحث وسيلة الصورة لترقية رغبة تعلم اللغة العربية لدى تلاميذ الصف السابع في المدرسة المتوسطة جوبي تانجونج هارابان. هذا البحث نوع من البحث الإجرائي في الفصول الدراسية باستخدام نموذج kemmis & taggart، ويتم الإجراء من خلال دورتين. ويتكون الإجراء من 4 مراحل وهي: التخطيط، والتنفيذ، والملاحظة، والانعكاس. التقنية جمع البيانات المستخدمة الاستبيان والملاحظة. أظهرت نتائج البحث أن: (1) استخدام وسيلة الصورة يقع في درجة جيد جدًا. ويتجلى من خلال ترقي نتائج نشاط المعلم والتلاميذ. وفي الحلقة الأولى حصل نشاط المعلم على 76، ثم ارتفع إلى 95 في الحلقة الثانية. في حين كانت درجة نشاط التلاميذ في الحلقة الأولى 66، ثم ارتفعت إلى 91 في الحلقة الثانية. (2) رغبة التلاميذ في تعلم اللغة العربية يقع في درجة قوية جدًا. ويتجلى ذلك من خلال ترقي رغبة التلاميذ في التعلم، وبالتحديد في الحلقة الأولى حصلت رغبة التلاميذ في التعلم على متوسط ​​درجات 75.4%، وفي الحلقة الثانية كان متوسط ​​الدرجات 91.3%، أنه قد ارتفع متوسط درجات رغبة التلاميذ بالنسبة 15.9%، وبهذه النتيجة تم تحقيق الهدف.
बहुआयामिक व्यक्तित्व तुलसीराम वैद्य
Authors: गौतम Gautam बद्रीनारायण Badri Narayan 
Published: February 2025

काठमाडौँको सम्भ्रान्त भारदारी परिवारमा जन्मिएर शिक्षादिक्षाको उचित अवसर पाई आकर्षक प्रशासनिक पदमा जान ठिक्क परेका बेला पिताको वचन र मार्गदर्शनलाई शिरोधार्य गरी धेरैको रोजाइमा नपर्ने प्राध्यापन पेशामा प्रवेश गरेका तुलसीराम वैद्य आफ्नो मेहनत र कर्मबाट गुरुहरूका गुरु भन्दै स्मरण गरिने व्यक्तित्व बन्न सफल भएका व्यक्ति हुन् । आफ्ना कर्महरूले गर्दा नेपालका प्रख्यात इतिहासकार, ऐतिहासिक अध्ययन अनुसन्धानलाई अन्वेषणात्मक दृष्टिकोणबाट अगाडि बढाएर राष्ट्रिय इतिहास निर्माणको आधार तयार पार्न लागि पर्ने प्राज्ञ, आफ्ना घरायसी विषयवस्तु आवश्यकतालाई भन्दा शोधार्थी एवं ज्ञानात्मक भोक लिएर आउनेहरूलाई प्राथमिकता दिने गुरु, विषयगत लगनशीलता–प्रतिबद्धता दर्शाउँदै अध्ययन अध्यापन र अनुसन्धानलाई समायोजन गरी प्राज्ञिक विशिष्ट पहिचान हासिल गर्ने र अरूलाई पनि हासिल गर्न सघाउने विशेषज्ञको छवि बनाएका थिए । नेपालको इतिहास लेखनलाई जनता पक्षको इतिहास निर्माण तर्फ समेत डोर्याएका तुलसीराम वैद्यले नेपाली इतिहासलाई विश्वस्तरमा पु¥याउने कार्य गरेका थिए । ऐतिहासिक तथ्यहरूमा आधारित शुद्ध र प्रामाणिक ऐतिहासिक अनुसन्धानका लागि आफ्ना विद्यार्थी र अन्य जिज्ञासुहरुलाई समेत प्रेरणा दिएर मार्ग निर्देशन गर्न रमाउने तुलसीराम वैद्य स्थलगत गोष्ठीका जन्मदातादेखि नेपाल इतिहास संघका संस्थापक समेत हुन् । नेपालको इतिहास लेखन, अध्ययन, अनुसन्धान गर्न चाहनेहरूलाई साथ सहयोगदेखि मार्ग निर्देशन गर्नुलाई जीवनको प्रथम कर्म ठान्ने बानी एवं स्वभावले गर्दा असल गुरु, संरक्षक समेतको उपाधि पाएका वैद्य सरलाई बहुआयामिक व्यक्तित्वको स्थान दिइएको पइन्छ । प्रस्तुत अध्ययनको उद्देश्य तुलसीराम वैद्यको बहुआयामिक व्यक्तित्वमा केन्द्रीत रहेको छ ।
नेपालका मल्ल वंशको ऐतिहासिक विश्लेषण
Authors: कायस्थ Kayastha बलराम Balaram 
Published: February 2025

वर्तमान नेपाली समाजमा विशेषतः काठमाडौं उपत्यकामा आफ्नो नामको पछिल्तिर मल्ल थर धारण गर्ने दुई थरीका भिन्न जातिहरू भेट्टिन्छन् । दुवै मल्लहरू इतिहासको कुनै कालखण्डमा आ–आफ्नो राज्यसत्ताको सर्वोच्च स्थानमा पुग्न सफल भएका थिए । जसमध्ये एकथरी – पश्चिम नेपालको कर्णाली प्रदेशका खसमल्लहरू हुन्, जो आफूलाई ठकुरी मल्ल भन्न रुचाउँछन् भने अर्कोथरी – नेपाल उपत्यकाका मल्ल राजा (थकुजुजु) हरूका सन्तान, जो आफूलाई नेवार मल्ल भन्ने गर्दछन् । यी दुवै मल्लहरूका पुर्खा र तिनको मूल थाँतथलो एउटै भएको धारणा विद्वानहरूको रहेको पाइन्छ । बुद्धको समयमा उत्तरी भारतको कुशीनगरमा मल्लहरूको संघराज्य थियो । तर कालान्तरमा साम्राज्यवादी गुप्तशासकहरूको आक्रमणले गर्दा यी मल्लहरू त्यहाँ टिक्न नसकी सुरक्षित स्थलको खोजी गर्दै नेपालको पहाडी भूभागमा प्रवेश गरे । यसपछि जो मल्लहरू कर्णाली प्रदेशतिर लागे, तिनीहरू खस मल्ल कहलिए भने जो मल्लहरू गण्डकी प्रश्रवन क्षेत्र हुँदै नेपाल उपत्यकातिर लागे, तिनीहरू यहीँको स्थानीय सभ्यता, संस्कृतिमा आवद्ध हुँदै गएपछि नेवार मल्ल कहलिए । वास्तवमा मल्लहरू न त नेवार हुन्, न त पर्वतीय ठकुरी नै । यिनीहरू प्राचीन भारतका सूर्यवंशी क्षेत्रीय भएको तथ्य हालसम्मको ऐतिहासिक अध्ययनहरूबाट थाहा हुन्छ । प्रस्तुत लेखमा पूर्व मध्यकालदेखि नेपालको केन्द्रीय राज्य प्रशासनमा कुनै न कुनै रुपमा देखा पर्ने मल्ल, राजवंशको रुपमा उदाएको मल्ल वंश र तिनको प्राचीन मल्ल वंशसँगको सम्बन्ध आदि बारेमा संक्षेपमा विवेचना गरिएको छ ।
Knowledge Acquisition among Faculty Members Involved in Higher Education Institutions
Authors: Rai Rahan Singh 
Published: February 2025

The primary purpose of this study is to examine the sources of knowledge acquisition by faculty members/instructors in Nepalese Higher Education Institutions (HEIs) concerning two constituent and two community campuses of the hilly region under Tribhuvan University, Koshi Province. Using purposive sampling technique 115 questionnaires were distributed graded on five-point Likert scales and, only 101 were returned, resulting in a response rate of 87.83 percent. To analyze the final net count collected data, basically descriptive statistics, correlation coefficient, multiple regression analysis were used. The relationships between knowledge acquisition (KA) and variables such as books, research journals, training and workshops, information and communication technology (ICT), cultural awareness, experience, and interactive learning were examined through the correlation coefficient. Moreover, multiple regression analyses were performed to test the hypotheses. Additionally, the reliability of the items was measured using Cronbach's alpha. The major findings of the study reveal that books, research journals etc., training and workshop, ICT, experience, and interactive learning significantly contribute to knowledge acquisition. The key contribution of this study could significantly influence policy-making related to the effective management of personnel, finances, and materials (particularly the updated use of information technology) within higher education institutions in Nepal.
GENRE SCENES IN THE ORTHODOX CHURCHES OF KYIV IN THE KYIVAN RUS PERIOD
Authors: Kuśnierz-Krupa Dominika , Kuzmina Hanna , Kravchuk Oksana 
Published: February 2025

The study analyzed the principles of the arrangement of secular genre plots in ancient Russian temples. The emphasis is on greater democracy of the churches of the first period of Kyivan Rus in comparison with Byzantine Christian churches. Secular images were systematized by plot and their location in the space of the church and artistic characteristics (composition, detailing, polychromy) were investigated. It is concluded that the artistic and figurative concept of secular genre scenes corresponds to the general artistic and figurative concept of the ancient Russian temple. The scientific novelty of the study was as follows: - with the help of the system-structural analysis method, secular scenes in the space of the temple were analyzed according to the established system of indicators (location, composition, detailing); - comparing the artistic and figurative characteristics of the secular wall painting with the general artistic concept of the temple decoration. The analysis of secular light paintings in the North and South towers of St. Sophia's Cathedral testified to a certain borrowing of ideological subjects from Byzantine traditions. However, if in Byzantium such ceremonial scenes glorifying the emperor and empress could be placed in the altar part directly under the holy images in the apse, then in Hagia Sophia they were depicted less pompously, in fact, on the surfaces of the side stairwells, and those secular images of the princely family, which were located openly in the central nave, were as restrained as possible, without detail, subordinated to the general artistic concept of the interior of the temple.
ANALYSIS OF DOMESTIC PRACTICAL EXPERIENCE IN THE FORMATION OF MULTI-APARTMENT RESIDENTIAL DEVELOPMENT IN 2010–2022: A CASE STUDY OF THE CITY OF POLTAVA AND THE VILLAGE OF ROSSOSHENTSI
Authors: Zosim Stanislav 
Published: February 2025

The article is dedicated to studying the domestic practice of forming commercial and affordable multi-apartment housing from 2010 to 2022 in the city of Poltava and the village of Rossoshentsi. This study represents the final part of a more comprehensive analysis, which addresses the pre-war residential development within the context of modern market relations in Ukraine. The research is significant as it sheds light on how socio-economic factors, influenced by the evolving housing market, have shaped the architectural and urban planning landscape of these areas. This research provides an in-depth examination of the evolution of architectural and planning aspects of housing development over this period. It highlights the key architectural-compositional and volumetric-spatial principles involved in the formation of domestic residential complexes. The study also explores stylistic features of building facades and planning trends within apartment layouts and housing sections. Two hypotheses were rigorously tested: one presented in the earlier stages of the study and the other based on I.P. Hnesia's forecast regarding the continued decrease in the share of living space in apartments. The analysis included quantitative assessments of apartment layout solutions, applying both the transit area method by H.I. Lavryk and the living space coefficient to evaluate the functionality and design efficiency of modern housing units. For the first time, the article presents a detailed analysis of the architectural and planning solutions implemented in housing developments in the specified settlements during the period in question. It systematizes trends and patterns in the formation of multi-apartment buildings and uncovers the relationships between the transit area coefficient and the various housing classes. These findings confirm the trends forecasted by I.P. Hnesia and provide essential data supporting the dynamics of reduced living space. The author also raises an important question about the development of a more refined method for evaluating planning solutions that takes into account the apartment's specific configuration, particularly the number of bedrooms, and how this impacts overall housing quality.