A new model for investigating the factors influencing the innovation in medical services
Authors: Yang Bo , Ye Shujuan , Bandarchi Mohammadreza 
Published: February 2020

PurposeThis paper tries to examine attitude toward knowledge sharing (KS) for improving the innovation in medical services. So, this paper aims to analyze the influence of information technology (IT), staff, hospital cultures and patients and their families on the attitude toward KS and also examine the influence of attitude toward KS on innovation in medical services.Design/methodology/approachThis paper presented a project plan that contains five research hypotheses, with attitude toward KS as a mediating construct. In this paper, Smart PLS 3.0 is implemented to study the calculation. The hypotheses are tested on data collected using structural equation modeling. Data was collected using questionnaires from a hospital in Iran. The statistical population of this research is unlimited. Through using the sample measurement method, the sample size for structural equations has come to be 384.FindingsThe results showed that all theories of the project are proved. Also, they indicated the importance of IT as an important factor in attitude toward KS and the latter's influence on the innovation in medical services. Furthermore, the attitude toward KS influences positively on innovation in medical services. As a general result, the managers of health organizations should empower employees to participate in decision-making and encourage them to resolve problems together and share medical information to promote innovation in medical services.Research limitations/implicationsThis research must be carefully defined and accepted because the study information had special restrictions. At first, a prejudice was created, because the sample was self-selected. Second, the participants were living in Iran. There were different cultures and lifestyles among countries. Third, this research sample consisted only of hospital staff and managers. Moreover, little empirical research has been conducted on this topic in Iran. Iran’s culture is considerably different from Western culture, and it is unknown whether the same questionnaire that is used in the Iran context can be used in the Western context. In further studies, this research could be extended to contain other psychosocial elements that permit KS in institutions and increase innovation.Practical implicationsThe medical industry is knowledge-intensive, remains a competitive advantage and accumulates knowledge, and the hospitals are the main subject. The role of this research according to providing a functional-theoretical plan enables authorities and practitioners to access thoughts about efficient stimulation attitude toward KS on innovation in medical services in the health sector. Also, the findings of this study at the same time are implemented to study relations between knowledge-sharing elements such as enablers, processes and firm innovation capability.Originality/valueModern study design enables the relations between IT and other influential elements on attitude toward KS and innovation in medical services to be analyzed. This design determines the coexistence of the participation and contest relations among participants, which is not studied in past researches. From a management point of view, this research determined various elements essential to a successful attitude toward KS and investigated the usage of these elements for improving innovation in medical services.