M/C Event: Directions for Cyberculture in the New Economy
Authors: Lovink Geert , Hearn Greg , Marshall David 
Published: October 2020

An M/C Event held in the Conference Room of the University of Queensland Library on 12 May 2000
The early, mythological phase of digital culture is now rapidly running out of its utopian energies. Law and order are taking command over the last pockets of digital wilderness. The taming of the cyberculture by "click 'n mortar" businesses and their willing government executors took only a few years. The time of institutionalization, mega mergers and security paranoia has arrived. These new conditions, driven by the current hyper-growth, have an as yet invisible effect on the cultural new media sector (arts, design, education), which had perceived itself for so long as "ahead of the wave".
To prevent Internet from turning into a nightmare (from which it then has to awake), neither the utopian vision has to be eliminated, nor do we need to withdraw to the apocalyptic pole, which states that the world and its network will collapse anyhow -- with or without our interference. The conflict between utopia and negativism needs to be played out. The deeper we are drawn into the Virtual, the more there is a need to stage its inherent paradoxes and contradictions.
But how ?
The recordings from this event are available in RealAudio and Windows Media streaming audio formats.

"Directions for Cyberculture in the New Economy"
Geert Lovink, Media Scholar and Activist
Responses by Greg Hearn and David Marshall

M/C Event
University of Queensland
12 May 2000

Introduction and Acknowledgements
Axel Bruns
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"Directions for Cyberculture in the New Economy"
Geert Lovink
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First Response
Greg Hearn
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Second Response
David Marshall
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Reply to Respondents
Geert Lovink
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Audience Questions & Answers - Part 1
Geert Lovink
Greg Hearn
David Marshall
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Audience Questions & Answers - Part 2
Geert Lovink
Greg Hearn
David Marshall
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Acknowledgements
Geert Lovink visited Brisbane as a participant in Alchemy, an International Masterclass for New Media Artists and Curators, which was organised by the Australian Network for Art and Technology in association with the Brisbane Powerhouse - Centre for the Live Arts from 8 May to 9 June 2000. M/C and the Media and Cultural Studies Centre are highly grateful to ANAT and Geert Lovink as well as the Australian Key Centre for Cultural and Media Policy for making this event possible.
Citation reference for this article
MLA style:

Geert Lovink, with Greg Hearn and David Marshall. "Directions for Cyberculture in the New Economy." M/C: A Journal of Media and Culture 3.3 (2000). [your date of access] <http://www.api-network.com/mc/0006/cyberculture.php>.

Chicago style:

Geert Lovink, with Greg Hearn and David Marshall, "Directions for Cyberculture in the New Economy," M/C: A Journal of Media and Culture 3, no. 3 (2000), <http://www.api-network.com/mc/0006/cyberculture.php> ([your date of access]).

APA style:

Geert Lovink, with Greg Hearn and David Marshall. (2000) Directions for cyberculture in the new economy. M/C: A Journal of Media and Culture 3(3). <http://www.api-network.com/mc/0006/cyberculture.php> ([your date of access]).