bluuebunny/crossref_metadata_2025_split huggingface dataset:
Interneuronal mechanisms underlying a learning-induced switch in a sensory response that anticipates changes in behavioural outcomes
Authors: Pirger Zsolt , László Zita , Naskar Souvik , O’Shea Michael , Benjamin Paul R. , Kemenes György , Kemenes Ildikó 
Published: February 2020

ABSTRACTHow an animal responds to a particular sensory stimulus will to a great extent depend on prior experience associated with that stimulus. For instance, aversive associative learning may lead to a change in the predicted outcomes, which suppresses the behavioural response to an otherwise rewarding stimulus. However, the neuronal mechanisms of how aversive learning can result in the suppression of even a vitally important innate behaviour is not well understood. Here we used the model system ofLymnaea stagnalisto address the question of how an anticipated aversive outcome can alter the behavioural response to a previously effective feeding stimulus. We found that aversive classical conditioning with sucrose as the CS (conditioned stimulus) and strong touch as the aversive US (unconditioned stimulus) reverses the decision so that the same salient feeding stimulus inhibits feeding, rather than activating it. Key to the understanding of the neural mechanism underlying this switch in the behavioural response is the PlB (pleural buccal) extrinsic interneuron of the feeding network whose modulatory effects on the feeding circuit inhibit feeding. After associative aversive training, PlB is excited by sucrose to reverse its effects on the feeding response. Aversive associative learning induces a persistent change in the electrical properties of PlB that is both sufficient and necessary for the switch in the behavioural output. In addition, the strong touch used as the US during the associative training protocol can also serve as a sensitizing stimulus to lead to an enhanced defensive withdrawal response to a mild touch stimulus. This non-associative effect of the strong touch is probably based on the facilitated excitatory output of a key identified interneuron of the defensive withdrawal network, PeD12.
India’s destination image and loyalty perception in Thailand
Authors: Erawan Theera 
Published: February 2020

Purpose
The purpose of this paper is to examine the direct and indirect effects of destination image on destination loyalty. Indirect effects are measured via tourists’ satisfaction.

Design/methodology/approach
A reliable conceptual framework was developed through a mixed methods research methodology. A three-pronged approach was used to cross-validate the results from a literature review, expert interviews, and exploratory study. Structural equation modeling was used in conceptual model development and hypotheses testing.

Findings
Exploratory dimensions of destination image, satisfaction and destination loyalty of Indian cities were revealed from Thai tourists’ perception. The positive indirect effects of destination image on destination loyalty via satisfaction is supported.

Research limitations/implications
This study is limited to tourists of Thai nationality who visited India’s travel destinations. Future research should include further generalization of the research methodology to specific travel destination.

Practical implications
This study provides useful information for India’s tourism industry, specifically for the marketing of historical cities as travel destinations.

Originality/value
By proposing a reliable conceptual model based on a mixed methods research methodology, this study is among the first to explore destination image, satisfaction and destination loyalty in India’s tourism context. The mediating role of satisfaction on destination image and destination loyalty was also recognized as an extension of, and contribution, to the theoretical foundation for the destination image concept.
Consumers’ responses to mobile app advertisements during holiday periods
Authors: Sung Eunyoung (Christine) 
Published: February 2020

Purpose
This paper aims to investigate factors affecting the relationship between consumers’ brand trust and purchase intentions after exposure to targeted mobile app ads during holiday periods, including the mediating roles of consumers’ ad attitudes, different discount levels and their interactions; and the moderating roles of the anticipated gain (loss) (i.e. access to discounts) associated with mobile app usage (non-usage).

Design/methodology/approach
Data were collected from 559 respondents who were randomly assigned to six groups based on a 2 (ad type: new, holiday-themed vs regular product) × 3 (promotion level: 0% vs 20% vs 40%) between-subjects design. Regression analysis and structural equation modeling techniques are used to test the hypothesized mediators and moderators.

Findings
Consumers with high brand trust are likely to purchase both new and regular products. Consumers with low brand trust are most responsive to mobile app ads for regular products when offered a high discount. Ad attitudes across all discount rates and product types mediate the relationship between brand trust and purchase intentions; the anticipated gain associated with using a mobile app (i.e. access to discounts) moderates the effect of attitudes toward ads promoting regular products when a high discount is offered.

Originality/value
To the best of the author’s knowledge, this is one of the first studies to explore how interactions among important factors in contexts involving mobile apps and holiday promotions influence and mediate the relationship between brand trust and purchase intentions. This study also reveals an important boundary condition that moderates consumers’ responses to targeted mobile app ads in the context of holiday marketing.
Modeling and transportation planning for US noncombatant evacuation operations in South Korea
Authors: Kearby John A. , Winz Ryan D. , Hodgson Thom J. , Kay Michael G. , King Russell E. , McConnell Brandon M. 
Published: February 2020

Purpose
The purpose of this paper is to investigate US noncombatant evacuation operations (NEO) in South Korea and devise planning and management procedures that improve the efficiency of those missions.

Design/methodology/approach
It formulates a time-staged network model of the South Korean noncombatant evacuation system as a mixed integer linear program to determine an optimal flow configuration that minimizes the time required to complete an evacuation. This solution considers the capacity and resource constraints of multiple transportation modes and effectively allocates the limited assets across a time-staged network to create a feasible evacuation plan. That solution is post-processed and a vehicle routing procedure then produces a high resolution schedule for each individual asset throughout the entire duration of the NEO.

Findings
This work makes a clear improvement in the decision-making and resource allocation methodology currently used in a NEO on the Korea peninsula. It immediately provides previously unidentifiable information regarding the scope and requirements of a particular evacuation scenario and then produces an executable schedule for assets to facilitate mission accomplishment.

Originality/value
The significance of this work is not relegated only to evacuation operations on the Korean peninsula; there are numerous other NEO and natural disaster related scenarios that can benefit from this approach.
Demand forecasting in the beauty industry using fuzzy inference systems
Authors: Souza Ricardo Felicio , Wanke Peter , Correa Henrique 
Published: February 2020

Purpose
This study aims to analyze the performance of four different fuzzy inference system-based forecasting tools using a real case company.

Design/methodology/approach
The forecasting tools were tested using 27 products of the nail polish line of a multinational beauty company and the performance of said tools was compared to those of the company’s previous forecasting methods that were basically qualitative (informal and intuition-based).

Findings
The performance of the methods analyzed was compared by using mean absolute percentage error. It was possible to determine the characteristics and conditions that make each model the best for each situation. The main takeaways were that low kurtosis, negatively skewed demand time-series and longer horizon forecasts that favor the fuzzy inference system-based models. Besides, the results suggest that the fuzzy forecasting tools should be preferred for longer horizon forecasts over informal qualitative methods.

Originality/value
Notwithstanding the proposed hybrid modeling approach based on fuzzy inference systems, our research offers a relevant contribution to theory and practice by shedding light on the segmentation and selection of forecasting models, both in terms of time-series characteristics and forecasting horizon. The proposed fuzzy inference systems showed to be particularly useful not only when time-series distributions present no clear central tendency (that is, they are platykurtic or dispersed around a large plateau around the median, which is the characteristic of negative kurtosis), but also when mode values are greater than median values, which in turn are greater than mean values. This large tail to the left (negative skewness) is typical of successful products whose sales are ramping up in early stages of their life cycle. For these, fuzzy inference systems may help managers screen out forecast bias and, therefore, lower forecast errors. This behavior also occurs when managers deal with forecasts of longer horizons. The results suggest that further research on fuzzy inference systems hybrid approaches for forecasting should emphasize short-term forecasting by trying to better capture the “tribal” managerial knowledge instead of focusing on less dispersed and slower moving products, where the purely qualitative forecasting methods used by managers tend to perform better in terms of their accuracy.
Impact of social media activity outcomes on brand equity
Authors: Lim Jeen-Su , Pham Phuoc , Heinrichs John H. 
Published: February 2020

Purpose
Firms are increasingly using social media platforms to engage with individuals, as it is recognized that a firm’s social media activity outcomes, such as number of user comments, followers or likes, impact brand equity. This study aims to evaluate both the extent that these social media activity outcomes relate to brand equity and the classification of firms which benefit from the various types of social media activity outcomes.

Design/methodology/approach
This study identifies various components of social media activity and then captures specific social media activity outcomes for Fortune 500 firms. This study then performs a hierarchical regression analysis to assess the impact of the various social media activity outcomes on brand equity.

Findings
The results show significant relationships of social media activity outcomes with brand equity. The activity outcome measures of social networking and content communities platform are significantly related to a firm’s brand equity. This study also found that the social media activity outcome levels of various types of social media platforms are contingent upon a firm’s brand country of origin and industry classification type.

Practical implications
The results help firms gain a clearer view of potential applications of social media platforms, thus improving their understanding of the impact of social media. This study can enhance social media strategy and design tactics to improve brand equity. The findings can also guide firms in evaluating which social media activity outcomes enhance brand equity.

Originality/value
The results highlight that activity outcomes in a firm’s selected content communities platform and social networking platform are related to brand equity.
Experiences of community-based tourism in Romania: chances and challenges
Authors: Havadi Nagy Kinga Xénia , Espinosa Segui Ana 
Published: February 2020

Purpose
The purpose of this paper is to analyse community-based tourism (CBT) initiatives in the post-socialist rural Romania in terms of the holism of the tourist project and the implementation of the local participation. The paper focusses on chances and challenges of CBT.

Design/methodology/approach
Once the main objective was established, three research interests arose: How and why tourism played a significant role in the economic and social development of the rural local community? How has the local community participated in the starting and maintenance of the CBT projects and who played a key part? How can the level of success of the CBT implementations be qualitatively measured? Qualitative methodologies (interviews, on-site observations, informal discussions) were applied to survey the four case studies.

Findings
Natural and cultural features ensure a versatile potential for touristic exploitation of the Romanian rural area, but the villages are endangered by post-socialist economic and social transformations. Innovative approaches of CBT in rural areas ignited by charismatic leaders with entrepreneurial spirit develop based on the existent social, natural and cultural capital, but on the other hand, endeavours can be vulnerable because of hindering local municipalities or sustainability issues.

Practical implications
The findings facilitate recommendations in favour of effective CBT ventures.

Originality/value
Learning about the contribution of CBT to a sustainable development of rural regions with no/little tradition of private entrepreneurship can contribute to the revitalization of rural areas facing post-socialist challenges.
The effects of corporate governance mechanisms on the financial leverage–profitability relation
Authors: Pham Hanh Song Thi , Nguyen Duy Thanh 
Published: February 2020

PurposeThis paper aims to investigate the moderating effects of corporate governance mechanisms on the financial leverage–profitability relation in emerging market firms.Design/methodology/approachThe paper examines the impacts by estimating the empirical model in which a firm’s accounting profitability is a dependent variable, while financial leverage, board size, board independence, CEO duality, CEO ownership, state ownership and the interaction variables are predictors. The paper uses the panel data set of 295 listed firms in Vietnam in the period 2011-2015 and two key econometric methods for panel data, namely, the two-stage least square instrumental variable and general moments method.FindingsThe paper finds the evidence for the significant and positive effect of board size, board independence and state ownership on the financial leverage–profitability relation. The effect of CEO duality on the financial leverage–profitability relation tends to be negative, and the impact CEO ownership inclines to be positive, although both of them are statistically insignificant. The results are consistent across different estimation methods.Originality/valueThis paper is the first investigating the moderating effect of various corporate governance mechanisms on the financial leverage–profitability relationship in emerging market firms.
The green identity formation process in organic consumer communities
Authors: Saraiva Artur , Fernandes Emília , von Schwedler Moritz 
Published: February 2020

Purpose
The market system and a materialistic lifestyle have contributed to some of the environmental and social problems that currently affect the world. However, only a few consumers are willing to express ecological oriented consumption. This study aims to analyse how organic food consumers build a green identity, as well as the new expressions that arise from this identity construction.

Design/methodology/approach
A hermeneutical approach was adopted to address the narratives of 31 frequent consumers of organic products motivated by environmental issues. The narratives were collected through the interview method, which was further complemented by participant observation.

Findings
The following five phases of identity formation were identified: consciousness, gathering, negotiation, stabilisation and sharing. By looking at the different identity stages, it becomes visible how organic consumption and pro-environmental behaviours act as transformative practices, promoting ecological activism and fortifying a green identity.

Originality/value
This study extends the “processual theory of identity” by analysing how organic products help shape consumer practices and their lifestyle. Moreover, a contribution is provided on how we can build an ecological citizenship by reducing consumption and also by adopting alternative practices of consumption.
‘One step up, but not there yet’: using client feedback to optimise the therapeutic alliance in family therapy
Authors: Rober Peter , Van Tricht Karine , Sundet Rolf 
Published: February 2020

As research suggests that there is a strong link between the quality of the therapeutic alliance and the effectiveness of psychotherapy, family therapists should reflect on ways to improve the quality of the alliance. The systematic use of client feedback can be a rich resource as a response to the complexity of the alliance in the family therapy setting. In this paper the focus is on ways in which the client’s systematic feedback can contribute to an optimisation of the therapeutic alliance. We present the Dialogical Feedback Tool (DFT), a simple feedback instrument to be used especially in family therapy sessions in which young children are involved. A case study illustrates how the feedback of clients on their experiences in therapy can help therapists to better attune to family members' experiences and expectations about therapy.Practitioner points

The therapeutic alliance in family therapy is complex, especially when children are involved

Using a simple feedback instrument can help deal with the complexity of the therapeutic alliance

The most important challenge for therapists using feedback instruments is how to integrate the feedback in a constructive way in the therapeutic process
Warming blood prior to transfusion using latent heat
Authors: Roxby David , Sobieraj‐Teague Magdalena , von Wielligh Jacoba , Sinha Romi , Kuss Bryone , Smith Anne‐Louise , McEwen Mark 
Published: February 2020

AbstractObjectiveMajor trauma is associated with blood loss and hypothermia. It is common to replace lost fluid with red cells stored at 2–6°C, and/or colloid/crystalloid fluid stored at ambient temperature, thus increasing hypothermia risk. At trauma and medical retrieval sites, mains electricity powered fluid warmers cannot be generally used. Latent heat provides an alternate practical method of portable temperature‐controlled intravenous fluid warming. This work investigates the safety and efficacy of a fluid warmer powered by latent heat.MethodsTwenty‐five haematology patients received red cell transfusions, one through a fluid warmer, using latent heat from a super‐cooled liquid and one without warming. Temperature of donor red cell units was measured after passing through fluid warmers. Blood samples were collected from red cell units and patients, prior and after each transfusion. These were tested for haemolysis markers (plasma haemoglobin, potassium, lactate dehydrogenase, bilirubin) and for traces of super‐cooled liquid. Patient physiological parameters (oxygen saturation, pulse, temperature, blood pressure, respiration) were monitored during each transfusion.ResultsPatient's physiological signs remained stable and no transfusion reactions were observed during warm transfusions. Latent heat fluid warmers increased the temperature of red cell units to approximately 35°C. There were no significant differences in haemolysis markers following warmed and unwarmed transfusions, and no contamination of red cell units by super‐cooled liquid was detected.ConclusionThe latent heat fluid warmer was shown to safely warm transfused blood in a controlled clinical setting.
Pain relief after varicocele embolization: The patient’s perspective
Authors: Sheehan Mark , Briody Hayley , O’Neill Damien C , Bowden Dermot , Davis Niall F , Given Mark , Mohan Ponnusamy , Lee Michael J 
Published: February 2020

AbstractIntroductionLong‐term efficacy of treatment with varicocele embolization is poorly documented from the patient’s perspective. This study assessed patients’ perceived changes in pain scores pre‐ and post‐testicular vein embolization. In addition, the effect of testicular vein embolization on quality of life (QoL) parameters was assessed.MethodsAll patients treated with embolization for varicocele‐related orchalgia were analysed (2009–2015). A standardized pain impact questionnaire was used to assess pain scores pre‐ and post‐procedure. The primary outcome was to assess patients’ pain relief post‐varicocele embolization. The secondary outcome was patients’ perceived efficacy of the embolization procedure in terms of improvement in QoL parameters.ResultsSixty patients underwent varicocele embolization due to persistent orchalgia; of which 44 responded to the questionnaire. The mean pre‐procedural pain score was 5.4/10 (range of 1.5–9). Post‐procedure questionnaire was performed at a median of 58 months (range 28–106 months). At 1, 6 and 12 months post–procedure, the mean pain score was 1.57, 0.55 and 0.3, respectively. 50% (n = 22) reported complete pain relief 1‐month post‐embolization while 89% (n = 39) of patients reported complete resolution of pain at 1 year. Among the measured QoL parameters; varicocele embolization resulted in significant improvement in return to work, housework, socializing, exercise, sexual relations, and sleeping post‐embolization (P < 0.01).ConclusionVaricocele embolization results in a durable reduction in pain scores compared to their pre‐operative values. Information from this study will allow clinicians to convey the potential improvements in pain parameters to patients undergoing embolization of symptomatic varicoceles.