bluuebunny/crossref_metadata_2025_split huggingface dataset:
Marketing Islamic services: tackling misconceptualisation of commercial insurance
Authors: Kadirov Djavlonbek 
Published: February 2020

Purpose
The purpose of this paper is to offer an alternative conceptualisation of commercial insurance that is based on service thinking and compares it to the ideas flowing from goods thinking that currently appears to be a dominant mindset.

Design/methodology/approach
When deliberating on commercial insurance, Muslim jurists and scholars followed a misleading route of logical reasoning that is based on comparing insurance to other approved commercial contracts within Islamic Law. In this paper, the author questions such reasoning by contrasting the framework of service thinking to that of goods thinking.

Findings
The alternative framework proposed in this paper repositions commercial insurance as a unique type of service (rather than a good). It shows that commercial insurance can be seen as a bundle of benefits, which unfold in a gradual, intermittent, sporadic manner depending on the circumstances. This mode of a servicing relationship focuses on harm removal rather than the opportunistic actualisation of unfair monetary gain. Insurance premium is conceptualised as an availability fee, while compensation payout is recast as the restoration of value.

Practical implications
Muslim jurists and marketing practitioners can use this framework to further scrutinise the permissibility of different varieties of commercial insurance in the contexts of both Muslim and non-Muslim majority countries. As service thinking radically repositions the essence and structure of commercial insurance, the views on the relevance of “gharar” and “riba” may undergo significant re-conceptualisation. Moreover, the design of takaful options can be improved on this basis.

Social implications
Service thinking can better elucidate a positive societal role of commercial insurance that is in accord with the societal and Islamic maxim of harm removal. Some objections to commercial insurance relate to public policy failures. Well-regulated commercial insurance industries can substantially contribute to the economic development of impoverished societies.

Originality/value
This paper exemplifies compelling power as well as potential of the discipline of Islamic marketing in contributing to significant debates concerning the permissibility of modern commercial options.
A conceptualization of the role of religiosity in online collaborative consumption behavior
Authors: Abutaleb Soha , El-Bassiouny Noha M. , Hamed Sara 
Published: February 2020

PurposeThe purpose of this paper is to explore the role of religiosity in online collaborative consumption contexts. It analyzes the impact of religiosity in influencing consumer life decisions and behaviors. The proposed framework is based on the norm activation theory (NAT) with religiosity added to it based on the extant literature. The paper aims to provide implications for marketing researchers and practitioners derived from its analysis and propositions.Design/methodology/approachThe current paper proposes a model for marketing researchers to consider the role of religiosity as a cultural and psychological factor in influencing online collaborative consumption. The NAT is adopted as the base of the conceptual model. The model posits research propositions on the potential interaction of religiosity with existing relationships in the theory to predict online collaborative consumption behavior.FindingsThe NAT is considered a prominent model in studying pro-environmental behaviors and it was adopted in various studies. Some researchers adopted the theory to study collaborative consumption as a pro-environmental behavior. Religiosity was found to significantly impact pro-environmental behaviors, but no research was found regarding its impact on collaborative consumption. The paper concludes with recommendations for future research and implications to marketing practitioners about the role of religiosity in influencing collaborative consumption behavior.Originality/valueAlthough there were few research studies that exist in discussing the role of religiosity in explaining consumer behavior, it could be argued that this paper is the first of its kind, according to the best of the authors’ knowledge, that discusses the role of religiosity in online collaborative consumption contexts through the use of NAT.
Bounded and discrete data in data envelopment analysis with assurance regions
Authors: Zhang Bao , Feng Chenpeng , Yang Min , Xie Jianhui , Chen Ya 
Published: February 2020

Purpose
The purpose of this paper is to evaluate design performance of 51 gear shaping machines by using data envelopment analysis (DEA).

Design/methodology/approach
Existing studies extend traditional DEA by handling bounded and discrete data based on envelopment models. However, value judgment is usually neglected and fail to be incorporated in these envelopment models. In many cases, there is a need for prior preferences. Using existing DEA approaches as a backdrop, the current paper presents a methodology for incorporating assurance region (AR) restrictions into DEA with bounded and discrete data, i.e. the assurance region bounded discrete (AR-BD) DEA model. Then, the AR-BD DEA model is combined with a context-dependent DEA to obtain an efficiency stratification.

Findings
The authors examine different AR restrictions and calculate efficiency scores of five scenarios of AR restrictions by using the proposed AR-BD DEA model. It shows that AR restrictions have a great impact on the efficiency scores. The authors also identify nine efficient frontiers in total. For each decision-making unit, it could set benchmarks and improve its performance based on each higher efficient frontier.

Originality/value
This paper first evaluates efficiency of gear shaping machines by considering different (bounded and discrete) variable types of data and including AR restrictions. The AR-BD DEA model and context-dependent AR-BD DEA model proposed in this paper further enrich the DEA theory. The findings in this paper certainly provide useful information for both producers and consumers to make smart decisions.
A picture is worth a thousand words! How visual storytelling transforms the aesthetic experience of novel designs
Authors: Seifert Christin , Chattaraman Veena 
Published: February 2020

Purpose
This study aims to provide a holistic understanding of how visual storytelling influences the objective and subjective cognitive responses of consumers, namely objective aesthetic impression and subjective aesthetic association, and aesthetic judgments in response to differing levels of novelty in design innovations.

Design/methodology/approach
A mixed-factorial experimental study manipulating the novelty of chair designs (moderate/high) and visual design stories (present/absent) was conducted among 263 female US consumers to test the proposed research model.

Findings
With respect to the main effects of novelty and visual design stories, consumers had more positive cognitive responses and aesthetic judgments to: product designs with moderate (vs high) novelty; and products with visual design stories than without. A significant interaction effect uncovered that visual design stories particularly aided products with high (vs moderate) design novelty with respect to objective aesthetic impressions. Examination of the structural relationships between the variables revealed that subjective aesthetic associations mediate the relationship between objective aesthetic impressions and aesthetic judgments.

Practical implications
To mitigate risk in radical design innovations, marketers should use visual storytelling to communicate product form associations and enable consumers to successfully decode the meaning of novel designs during initial encounters.

Originality/value
By examining a holistic model involving both perceptual and conceptual product concepts, this study fills a critical research void to develop insightful implications on bridging the gap between novel product designs and consumer understanding.
The effect of brand identity-cognitive style fit and social influence on consumer-based brand equity
Authors: Alvarado-Karste Diego , Guzmán Francisco 
Published: February 2020

Purpose
Brand identities have a dual nature that appeals to the head (rational appeal) and to the heart (emotional appeal) of their consumers. Furthermore, consumers can process information in a predominately analytic or intuitive cognitive style (CS) manner. This study aims to analyze the influence of brand identity-cognitive style (BI-CS) fit on the perceived value of a brand. It also analyzes how different forms of social influence affect the perceived value of the brand.

Design/methodology/approach
Using a two-step experimental design, Step 1 examines the effect that BI-CS fit has on consumer-based brand equity (CBBE); Step 2 evaluates the effect that the three elements of social influence–compliance, identification and internalization–have on CBBE.

Findings
Both the BI-CS fit, and the identification and internalization forms of social influence have a significant and positive effect over the perceived value of the brand. A rational brand identity is given a higher perceived brand value by analytic CS consumers than intuitive CS consumers. Conversely, an emotional brand identity is given a higher perceived brand value by intuitive CS consumers than analytic CS consumers. However, whether the brand identity is more emotional or rational is less important than the values and beliefs that the brand communicates to create social influence.

Research limitations/implications
This study contributes to the branding literature by introducing the CS concept to better understand the influence of emotional and rational brand identities on consumers with either rational or intuitive cognitive thinking styles and reinforce the importance of the brand duality concept.

Practical implications
The results demonstrate the importance of brand duality and show how firms could present emotional or rational brand identities depending on their consumers’ CS to increase the effectiveness of their messaging to build stronger brand images that increase the perceived value of the brand. These findings could have important implications for market segmentation.

Originality/value
Brand identities can be emotional or rational, and this creates more or less value depending on the consumers’ CS, but what is more important is that consumers internalize the brand’s message or identify with what the brand represents. Although this has been discussed in prior literature, the original contribution of this paper is tying all these concepts together.
Think versus feel: two dimensions of brand anthropomorphism
Authors: Huang Rong , Zhou Xinyue , Ye Weiling , Guo Siyuan 
Published: February 2020

Purpose
This paper aims to clarify an important nuance by proposing that people attribute human mind to brands on two distinct dimensions: think and feel.

Design/methodology/approach
Eight studies were conducted to first develop and validate the 14-item Brand Anthropomorphism Questionnaire, and then to investigate how the two subscales, think or feel dimensions, influence consumer moral judgment of brands.

Findings
This research developed a 14-item Brand Anthropomorphism Questionnaire with two subscales, which are psychometrically sound and show discriminant validity with regard to existing brand constructs. Furthermore, think or feel brand anthropomorphism dimensions can predict consumers’ moral judgment of brands.

Research limitations/implications
The present research offers preliminary evidence about the value of distinguishing between think brand and feel brand in consumer moral judgment. Further research could investigate other potential impact of the two dimensions, and possible antecedents of think/feel dimensions.

Practical implications
Managers can use the scale for assessment, planning, decision-making and tracking purposes. In addition, in the event of brand scandal or brand social responsibility activities, public-relations efforts can use the findings to earn or regain the trust of consumers, as this research demonstrates that marketers can shape (tailor) the feel or think dimensions of brand perception to change consumers’ moral judgment of the brands.

Originality/value
This research makes theoretical contribution to the brand anthropomorphism literature by differentiating the two dimensions and exploring the influence of anthropomorphism of consumer moral judgment.
Strength and microstructure characteristics of concrete with different grade exposed to standard fire
Authors: Thanaraj Daniel Paul , N. Anand , Arulraj Prince 
Published: February 2020

Purpose
The purpose of this study is to investigate the effect of standard fire on the strength and microstructure properties of concrete with different strength grades.

Design/methodology/approach
Different strength grades of concrete used for the investigation are M20, M30, M40 and M50. An electrical bogie hearth furnace was developed to simulate the International Standards Organization 834 standard fire curve.Concrete samples were subjected to high temperatures of 925, 1,029, 1,090 and 1,133°C for the duration of 1, 2, 3 and 4 h, respectively, as per standard fire curve. Compressive strength, tensile strength, thermal crack pattern and spalling of heated concrete specimens were evaluated by experimental investigation. Scanning electron microscopy and thermo-gravimetric analysis were performed to investigate the microstructure properties of heated concrete specimens.

Findings
Test results indicated reduction in the strength and changes in the microstructure properties of concrete exposed to elevated temperature. The degree of weight and the strength loss were found to be higher for concrete with higher grades. An empirical relation is proposed to determine the residual strength of concrete with different strength grade using regression analysis.

Social implications
Results of this research will be useful for the design engineers to understand the behavior of concrete exposed to elevated temperature as per standard fire.

Originality/value
When concrete is exposed to elevated temperature, its internal microstructure changes, thereby strength and durability of concrete deteriorates. The performance of concrete with different strength grade exposed to standard fire is well understood. This research’s findings will be useful for the designers to understand more about fire resistance of concrete. A simple relationship is proposed to determine the residual strength of concrete exposed to various durations of heating.
The halo effect of C2C interaction quality in prolonged close-proximity service settings
Authors: Kim Jiyoung , Choi Sunmee , Martin Drew 
Published: February 2020

PurposeApplying social capital and the social exchange theories to customer-to-customer (C2C) interactions, this study aims to propose that interaction quality perceptions affect the customer-to-service provider’s interaction quality perceptions in a prolonged, close-proximity service setting. Examining this exogenous dimension, the study also tests socio-emotional support perception’s mediating effect and customer proactiveness’ moderating effect.Design/methodology/approachThis study adopts and modifies existing general services of C2C interaction dimensions to fit the health-care context. An in-person survey of 192 neurosurgery inpatients and their care-giving companions (both considered health-care customers) provides data to validate the dimensions and test the model. Structural equation modeling and moderated regression test the hypotheses.FindingsResults show that affirmative C2C interactions positively affect the customer’s perceived socio-emotional support, whereas negative C2C interactions show no significant impact. Greater socio-emotional support acuity improves customers’ assurance and empathy quality perceptions about the provider’s service. Customer proactiveness moderates C2C interaction dimensions.Research limitations/implicationsThis study extends the research of the C2C interaction to include their effect on service quality perceptions in a prolonged close-proximity service setting. Study results validate C2C interaction’s dimensions specific to an inpatient setting. Finally, this study extends the application of social capital theory and social exchange theory to C2C settings.Practical implicationsFindings emphasize the importance of managing C2C interactions during prolonged, close-proximity service delivery processes to improve customer perceptions of service quality. Results suggest that managers should monitor customer proactiveness to maximize positive C2C interactions’ positive effects while minimizing negative C2C interactions.Originality/valuePrior service quality studies tend to focus on managing internal resources (staff, processes or physical environment); however, this study examines how the interactions among external resources create a halo effect and impact customers’ service quality perceptions. Results inform methods to improve their quality perceptions by better managing exogenous factors. The study also responds to calls for research on how C2C interactions affect functional service contexts (vs hedonic service contexts).
Narratives of exploration: from “Failure is not an Option” to “Try again. Fail again. Fail better.”
Authors: Fischer Thomas 
Published: February 2020

Purpose
To trace a shift in attitudes towards control since the mid-twentieth century, as reflected in a shift in rhetoric that accompanied the extension from first- to second-order cybernetics.

Design/methodology/approach
Narratives of exploration that have emerged from NASA’s lunar programme and recent design cybernetics are juxtaposed to show a transition away from the legitimisation of goal-oriented decision-making and control towards advocacy of partial control avoidance and accommodation of the unanticipated.

Findings
Contemporary cybernetic theory recognises the importance of both the partial presence and the partial absence of control in creative epistemic practice. It is thus unsurprising that, according to historical records, NASA’s journey to the moon was enabled not only by the assurance of control but also by lapses of control. However, NASA’s rhetorical posture during the race to the moon focused on predictable control and goal orientation, differing notably from the recent design-cybernetic openness towards uncertainty, error, and serendipity. This difference is encapsulated by the “Failure is not an option” dictum that was associated with NASA’s lunar programme and the “Try Again. Fail Again. Fail Better” equivalent associated with design cybernetics. Recognition of the more recent cybernetic perspective is impeded by its continuing omission from narratives of earlier cybernetic accomplishments.

Research limitations/implications
To the extent that narratives examined in this paper refer to exceptional initiatives and spontaneous events, the repeatability and generalisability of the presented argument are limited.

Originality/value
The paper highlights changing cybernetic narratives of creative invention by examining how spontaneous changes in variety were reported to have been addressed in NASA’s lunar programme, and how recent cybernetic design theory suggests they should be addressed.
Interrelationship among resilience, robustness, and bullwhip effect in an inventory and order based production control system
Authors: Thomas A.V. , Mahanty Biswajit 
Published: February 2020

PurposeThis study aims to examine the interrelationship between resilience, robustness and bullwhip effect using an inventory- and order-based production control system being subjected to operational disruption in the customer demand process.Design/methodology/approachControl engineering techniques and simulation are employed for the supply chain dynamics study.FindingsThe results show that resilience and robustness are two conflicting performance characteristics and therefore, a tradeoff can be established between them. It is also observed that improvement in resilience and reduction of bullwhip effect can be achieved simultaneously through a proper selection of control parameters.Originality/valueThe work establishes a relationship between the resilient behavior of a supply chain and bullwhip effect.
What do we know about organizational sustainability and international business?
Authors: Gomez-Trujillo Ana Maria , Gonzalez-Perez Maria Alejandra 
Published: February 2020

PurposeThe purpose of this study is to provide a revision of the literature that links the concepts of sustainability and internationalization in the context of emerging marketsDesign/methodology/approachThe results are presented following the recommendations of Challahan (2014), who introduced the concept of the “Six W” as components of a literature review.FindingsIt can be noted that there are common characteristics among the study of internationalization and sustainability in emerging markets. It is possible to suggest a framework of research that considers internationalization as a driver for the pursuit of sustainability initiatives.Originality/valueThere is an increasing evidence of the inclusion of corporate social responsibility activities and sustainable development on international business. This way, the present paper can serve as a base to understand the internationalization processes of emerging market multinationals (EMNEs) and their commitment to sustainability.
Student perceptions on using cell phones as learning tools
Authors: Ahmad Tashfeen 
Published: February 2020

Purpose
This paper aims to examine students’ perception, views and opinions about the usage of mobile phones in an educational setting in a higher education institution located in Jamaica. The results of these findings were used to gain insights and to assist education policymakers in adopting most suitable approaches to integrating mobile technology in learning.

Design/methodology/approach
A survey approach was used for this study. A total of 145 students participated in the study using structured questionnaire design containing 14 questions.

Findings
The results indicated an overall positive student perception toward cell phones usage as a learning tool and integrating cell phones into learning activities. Students were keen on its usage as a social connectivity and collaborative tool, which they can use for flexible and personalized learning activities.

Originality/value
Less research has been done in Caribbean and developing countries in analyzing student perception toward using cell phones for learning purposes. This research provides insights in developing policies to assist with the integration of mobile phone technology in learning and how institutions can respond to the advent of advancing mobile technology.
Interrogating place brand – a case of two cities
Authors: Ojo Sanya 
Published: February 2020

Purpose
This study aims to investigate the reverse effect of the country of origin’s reputation on the notion of place brand.

Design/methodology/approach
Using a case study methodology, cases of Lagos (Nigeria) and Dubai (UAE) are examined to generate a model of place brand/branding.

Findings
Three pathways of the flow of causality between nation brand and city brand were emphasised, and problematic themes of interest to focus are recommended as a way forward for aspiring cities to create and improve their global reputation to generate increased footfalls of visitors and investors.

Practical implications
It is possible for cities to create effective brands irrespective of the reputation (strong or weak) of their countries of origin. The implication of the reverse relationship between nation and city brand has the potential to expand the theoretical framework of a place brand.

Originality/value
The study’s uniqueness is in highlighting the different relations between nation branding and city branding that could guide practitioners in actualising a successful city brand project.