bluuebunny/crossref_metadata_2025_split huggingface dataset:
Vis-à-vis: pampering the sophisticated and satisfying the simple
Authors: Ho Shu-Hsun , Wu Heng-Hui , Hao Andy 
Published: July 2020

Learning outcomes
Learning objectives of this case is to understand the hairdressing industry and develop the sub-branding strategy. After reading this case and practicing in class, students should be able to understand this business and marketing terminology and apply them in the real world. Students will learn the branding strategies: brand extension, brand architecture and brand portfolio. Students will design (DS) the brand name for the new store.

Case overview/synopsis
Case synopsis Mr. Tai-Hua Teng (aka TR) was a hair artist and opened his first hair salon, vis-à-vis (VS), in 1989 using a high-end positioning strategy. VS focused on offering superb and diverse services to keep ahead of the competition rather than trying to undercut prices. VS hair salon had a solid foundation based mainly on the elite, celebrities and high-salary customers. In 2017, TR owned 16 stores (including one in Canada and two intern salons), 1 academy, 265 employees and 3 brand names. The three brand names were VS, DS and concept (CC). DS and CC were less known to the public, so now these two brands had been carried the parent name and were known as VS DS and VS CC. Quick cut hairdressing businesses were thriving because customers needed quick and cheap hairdressing services. Acknowledging the benefits of entering the highly competitive quick haircut market, TR began to contemplate the new brand name and services to offer. VS had adopted the brand house strategy but TR wondered if it was better to have an individual brand name when entering the quick haircut market. The sub-branding strategy carried the established quality assurance of VS but there was possible brand overlap. An individual new brand name might lack the well-established values from VS but it also showed the potential to reach different segments of customers. TR’s decision to make: a branded house or hybrid? This case showed a high-end hair salon facing the need for simplicity in the market and considered how to expand its business to the lower-end market. Keywords: hairdressing, brand extension and sub-branding strategy.

Complexity academic level
Level of difficulty: easy/middle level to undergraduate courses specific prerequisites: it is not necessary for students to prepare or read any marketing theory or chapters of the textbook. However, it would help a more in-depth discussion if students know the CCs of brand architecture, brand portfolio, brand extension and line extension.

Supplementary materials
Teaching Notes are available for educators only.

Subject code
CSS 8: Marketing.
Sustainability survey to assess student perspectives
Authors: Speer James Hardy , Sheets Virgil , Kruger Tina M. , Aldrich Stephen Peter , McCreary Nicholas 
Published: July 2020

Purpose
The purpose of this study is to assess environmental concern at a Midwest university, analyze trends in concern over time and determine the effect of the development of a campus sustainability office.

Design/methodology/approach
A multi-question survey was administered through peer-to-peer recruitment from an undergraduate environmental science class each fall from 2010–2017. This exercise was originally developed as a pedagogical exercise on the scientific method.

Findings
Over eight years, incoming freshmen have expressed more concern that humans are harming the environment and students also express greater concern as they progress through college.

Research limitations/implications
The first year of the survey (2010) and the year that the lead PI was on sabbatical (2014) saw reduced response rates (∼1%–3% of the student population) compared to 6%–9% of the student population in other years.

Practical implications
Responses to all of the questions in the survey provide guidance for university administrations and sustainability offices about the concerns of the campus community, awareness about campus efforts and support for sustainability activities on campus.

Originality/value
Few studies have been published on students’ perspectives on environmental concern and sustainability activities on university campuses. These data provide an overview of environmental concern, perceived government action and empowerment to action over an eight-year period. This approach is recommended as a technique to teach the scientific method in introductory classes and as a means to collect data about student perspectives on sustainability.
The effect of online shopping festival promotion strategies on consumer participation intention
Authors: Chen Chuanhong , Li Xueyan 
Published: July 2020

PurposeThe purpose of this paper is to explore the effect of consumers' perceived product promotion and atmosphere promotion strategies on their participation intention, and the possible interaction between product promotion and atmosphere promotion strategies on their participation intention in online shopping festivals.Design/methodology/approachThis paper conceptualized consumer perception of product promotion strategies of online shopping festivals as Perceived Temptation of Price Promotion, Perceived Categories Richness of Promotion and Perceived Fun of Promotion Activities and atmosphere promotion strategies as Perceived Contagiousness of Mass Participation. Based on the Stimulus-Response Theory, this study constructed an influencing model of promotion strategies on consumer participation intention in online shopping festivals. Structural equation modeling with partial least squares was used for analyzing the data from a sample of 495 consumers to test the proposed hypotheses.FindingsThe results showed that Perceived Temptation of Price Promotion, Perceived Categories Richness of Promotion, Perceived Fun of Promotion Activities and Perceived Contagiousness of Mass Participation significantly and positively affect consumer Participation Intention; Perceived Contagiousness of Mass Participation plays a moderating role in the effect of Perceived Temptation of Price Promotion on Participation Intention.Originality/valueThis study is the first empirical attempt to examine the moderating role of atmosphere promotion between product promotion and consumer participation intention in online shopping festivals. The findings provide theoretical basis and practical guidance for e-commerce platforms and merchants for improving their online shopping festival promotion strategies.
Supporting students' transition to higher education
Authors: Perander Katarina , Londen Monica , Holm Gunilla 
Published: July 2020

PurposeThe purpose of this study was to investigate how a workshop can enhance first-year university students' understanding of their study strategies and self-regulated learning.Design/methodology/approachA qualitative content analysis was done of 190 reflective journals written by first-year university students.FindingsThe main findings confirmed that starting studies in higher education is challenging for many students. New insights were provided on how these challenges can be addressed, especially regarding self-regulated learning. Students perceived that they gained several insights from the workshop that they believed could benefit their studying and thereby enhance motivation.Practical implicationsThis study showed that even small measures promote both good study habits and specifically self-regulated learning skills. Interventions like the workshop described in this study ease first-year students' transition to the university and foster successful studies for all students.Originality/valueThis study contributes to research on supporting students' transition to higher education by investigating how students perceive early study skill interventions. It adds to a holistic perspective of students' challenges and coping strategies during their first semester in higher education.
Determinants of foreign and domestic non-listed real estate fund flows in India
Authors: Gupta Ashish , Newell Graeme , Bajaj Deepak , Mandal Satya 
Published: July 2020

PurposeReal estate forms an important part of any economy and the investment in real estate, in turn, is impacted by the macroeconomic environment of that country. The purpose of the present research is to examine macroeconomic determinants of foreign and domestic non-listed real estate fund (NREF) flows and to examine whether they are similar or different for an emerging economy like India.Design/methodology/approachThe long and short-run cointegration between the time-series variables is estimated using the autoregressive distributed lag (ARDL) bounds test and error correction model (ECM) using quarterly data across the 2005–2017 period. ARDL is a suitable method for short time-series data.FindingsThe empirical results indicate that domestic NREF flows are positively and significantly impacted by real GDP and performance of listed real estate stocks (i.e. BSE realty index). Whereas, foreign NREF flows are positively and significantly impacted by the exchange rate, performance of listed real estate stocks and domestic NREF flows.Practical implicationsThe empirical results have significant implications for academicians, policy makers and real estate market practitioners. In the context of these results, some interesting insights are gained that would help in the implementation of the policies aimed toward increasing the fund flows in the real estate sector, which in turn would have a significant trickle-down effect on the Indian economy.Originality/valueThe existing literature looks at macroeconomic and other drivers of foreign investment in international real estate investments. However, there are very few studies on the determinants of domestic real estate investment flows and on determinants of NREFs' investment flows; particularly in emerging markets. The present study, in contrast, evaluates simultaneously the macroeconomic determinants of the domestic and foreign NREFs' investment flows in India. The ARDL and ECM method used has been applied for the first time to the study of NREFs.
“Integrated thinking and reporting” towards sustainable business models: a concise bibliometric analysis
Authors: Di Vaio Assunta , Syriopoulos Theodore , Alvino Federico , Palladino Rosa 
Published: July 2020

Purpose
This paper aims to provide a thorough and systematic overview of the academic literature focusing on the role of integrated reporting (IR) and integrated thinking (IT) in achieving sustainable business models (SBMs). The paper discusses whether the incorporation of newer IR systems can facilitate the integration of processes, as well as a better allocation of resources and capital to create long-term value, according to a circular approach.

Design/methodology/approach
Based on a database containing 60 publications in English with a publication date from 1990 to 2019, a bibliometric analysis is conducted. Data on publications, journals, authors and citations are collected, verified, cross-checked and examined by applying bibliometric measures.

Findings
Bibliometric analysis has identified that IR and IT have determined an evolution in the way companies communicate and create value, facilitating the integration of processes and a better allocation of resources and capital. However, market practice still perceives them as simple reporting tools to meet stakeholders’ needs rather than as critical corporate governance tools.

Research limitations/implications
This study highlights key issues in the past literature on IR and IT to meet SDGs, contributing also to the identification of critical difficulties that companies encounter in attempting to attain sustainable goals.

Originality/value
This document contributes to the existing literature on IR, IT and SBMs through a systematic review of the literature on these topics along with the sustainable development goals perspective. The study, furthermore, attempts to assess the role that the relevant literature attributes to IR and IT in the SBMs architecture.
People analytics research and practice: a review of international conferences
Authors: Tursunbayeva Aizhan 
Published: July 2020

Purpose
This paper aims to analyze 54 People Analytics (PA) conferences with a view to mapping the discussions around PA, industries/sectors that currently lead in PA practices and PA opinion makers.

Design/methodology/approach
A scoping approach was adopted to examine the emerging topic of PA. This is one of the first methodological attempts to analyze a number of business/management conferences together.

Findings
The findings illustrate a broad geography of existing PA knowledge hubs and the relative PA maturity of organizations from some sectors. Within organizations, discussion on PA takes place at the top levels. The results also indicate a growing interest in and readiness to embrace PA on the part of the professional community and enthusiasm among some management academics about making PA the center of the HR profession. The findings reveal the most frequently discussed conference topics, and those that are currently overlooked in extant published work, guaranteeing future research and practice.

Originality/value
To the best of the author’s knowledge, this is the first methodological attempt to analyze numerous PA-related business/management conferences together.
Adaptive hybrid diffusion model using variational mode decomposition for edge preserving noise attenuation
Authors: Feng Jun , Zhu Bingxue , Li Wei , Chen Hui , Zhou Bin , Wu Shi‐hu , Guo Ke 
Published: July 2020

ABSTRACTPreserving the structural and stratigraphic discontinuities or edges is essential in seismic data processing and interpretation. According to several numerical experiments, it is obvious that random noise has a constant spectral density, whereas the structural features vary significantly within different frequency bands, which means that the ratio between the densities of noise and structural features varies significantly in different frequency bands. Therefore, we propose a method called adaptive hybrid diffusion to attenuate random noise, which utilizes a novel adaptive frequency‐based parameter. First, the adaptive hybrid diffusion method decomposes the seismic sections into several band‐limited portions using variational mode decomposition. These portions are called intrinsic mode functions, in which noise and structural energy have distinct differences. Subsequently, utilizing the adaptive frequency‐based parameter, each intrinsic mode function is divided into several monotonous portions that represent the noise or structural area. Afterwards, the total variation and L2 minimization algorithms are utilized separately to suppress the noise in different band‐limited monotonous areas. The algorithms are chosen dynamically, as the portion changes with the change in the adaptive parameter. Finally, these denoised portions are combined to obtain the denoised seismic section. Experimental results on synthetic and field seismic data showed that seismic noise is effectively suppressed by the adaptive hybrid diffusion method, with the edge details of seismic events well preserved.
Trade and Political Fragmentation on the Silk Roads: The Economic Effects of Historical Exchange between China and the Muslim East
Authors: Blaydes Lisa , Paik Christopher 
Published: July 2020

AbstractThe Silk Roads stretched across Eurasia, connecting East and West for centuries. At its height, the network of trade routes enabled merchants to travel from China to the Mediterranean Sea, carrying with them high‐value commercial goods, the exchange of which encouraged urban growth and prosperity. We examine the extent to which urban centers thrived or withered as a function of shocks to trade routes, particularly political fragmentation along natural travel paths. We find that political fragmentation along the roads to Aleppo and historic Chang'an — major terminus locations for cross‐regional trade—damaged city growth. These conclusions contribute to our understanding of how a premodern international system operated through an examination of exchange between the two most developed world regions of the medieval and early modern periods, China and the Muslim East.
Faecal immunochemical testing for adults with symptoms of colorectal cancer attending English primary care: a retrospective cohort study of 14 487 consecutive test requests
Authors: Nicholson Brian D. , James Tim , Paddon Maria , Justice Steve , Oke Jason L. , East James E. , Shine Brian 
Published: July 2020

SummaryBackgroundFaecal immunochemical testing (FIT) is recommended by the National Institute for Health and Care Excellence (NICE) to triage symptomatic primary care patients for further investigation of colorectal cancer.AimTo ascertain the diagnostic performance of FIT in symptomatic adult primary care patients.MethodsFaecal samples from routine primary care practice in Oxfordshire, UK were analysed using the HM‐JACKarc FIT method between March 2017 and March 2020. Clinical details were recorded. Patients were followed for up to 36 months in linked hospital records for evidence of benign and serious (colorectal cancer, high‐risk adenomas and bowel inflammation) colorectal disease. The diagnostic accuracy of FIT is reported by gender, age group and FIT threshold.ResultsIn 9896 adult patients with at least 6‐month follow‐up, a FIT result ≥10 µg Hb/g faeces had a sensitivity for colorectal cancer of 90.5% (95% CI 84.9%‐96.1%), specificity 91.3% (90.8%‐91.9%), positive predictive value (PPV) 10.1% (8.15%‐12.0%) and negative predictive value (NPV) 99.9% (99.8%‐100.0%). The PPV and specificity for serious colorectal disease were higher and the sensitivity and NPV lower than for colorectal cancer alone. The area under the curve for all adults did not change substantially by gender or by increasing the minimum age of testing. Using ≥10 µg Hb/g faeces, 10% of adults would be investigated to detect 91% of cancers, a number needed to scope of ten to detect one cancer. Using ≥7, ≥50 and ≥150 µg Hb/g faeces, 11%, 4% and 3% of adults would be investigated, and 91%, 74% and 54% cancers detected, respectively.ConclusionA FIT threshold of ≥10 µg Hb/g faeces would be appropriate to triage adult patients presenting to primary care with symptoms of serious colorectal disease. FIT may be used to reprioritise patients referred with colorectal cancer symptoms whose investigations have been delayed by the COVID‐19 pandemic.
The edaphic control of plant diversity
Authors: Hulshof Catherine M. , Spasojevic Marko J. 
Published: July 2020

AbstractBackgroundThe central thesis of plant ecology is that climate determines the global distribution of vegetation. Within a vegetation type, however, finer‐scale environmental features, such as the physical and chemical properties of soil (edaphic variation), control patterns of plant diversity and distributions.AimsHere, we review the literature to provide a mechanistic framework for the edaphic control of plant diversity. First, we review three examples where soils have known, prevalent effects on plant diversity: during soil formation, on unusual soils and in regions with high edaphic heterogeneity. Second, we synthesize how edaphic factors mediate the relative importance of the four key processes of community assembly (speciation, ecological drift, dispersal and niche selection). Third, we review the potential effects of climate change in edaphically heterogeneous regions. Finally, we outline key knowledge gaps for understanding the edaphic control of plant diversity. In our review, we emphasize floras of unusual edaphic areas (i.e., serpentine, limestone, granite), because these areas contribute disproportionately to the biodiversity hotspots of the world.TaxaTerrestrial plants.LocationGlobal.ConclusionEdaphic variation is a key driver of biodiversity patterns and influences the relative importance of speciation, dispersal, ecological drift, niche selection and interactions among these processes. Research is still needed to gain a better understanding of the underlying mechanisms by which edaphic variation influences these community assembly processes, and unusual soils provide excellent natural systems for such tests. Furthermore, the incorporation of edaphic variation into climate change research will help to increase the predictive power of species distribution models, identify potential climate refugia and identify species with adaptations that buffer them from climate change.
Awareness of testicular cancer among young men: A literature review
Authors: Bresciani Martina , Boarin Mattia , Facconi Ilaria , Manara Duilio F. , Villa Giulia 
Published: July 2020

AbstractWhat is the degree of knowledge and awareness regarding testicular cancer and what interventions may improve information about testicular cancer in the male population? Testicular cancer incidence rates are increasing among young men, who typically demonstrate poor awareness and a lack of knowledge about this disease. Although testicular self‐examination might be an effective method for early detection, few people know about this process or regularly perform it. This lack of examination could delay the diagnosis, which would affect treatment outcomes and mortality rates. A literature review was conducted starting from a bibliographic research in the major databases, and 450 documents were identified. The final analysis included 19 studies and found that men feel anxious about testicular cancer, which leads to a delay in their diagnosis and treatment, especially in developing countries. A widespread lack of awareness and knowledge about testicular cancer and self‐examination exists in these nations. Few males performed testicular self‐examination; most considered this procedure to be an invasion of their privacy and masculinity. The most effective tools to disseminate awareness about testicular cancer prevention were television, radio and YouTube. It is important to educate young males to spread information and improve awareness and knowledge about testicular cancer and self‐examination. However, the support of regular self‐examination is controversial, as this practice might also produce more harm than benefits due to the resulting false positives, fear and anxiety. Regular testicular cancer screening is therefore recommended in limited populations, including patients with risk factors, such as cryptorchidism or a family history of this cancer.
Neuroprotective effects of 1‐O‐hexyl‐2,3,5‐trimethylhydroquinone on ischaemia/reperfusion‐induced neuronal injury by activating the Nrf2/HO‐1 pathway
Authors: Tang Chaoliang , Hu Yida , Lyu Haiyan , Gao Jie , Jiang Jiazhen , Qin Xiude , Wu Yuanbo , Wang Jiawu , Chai Xiaoqing 
Published: July 2020

Abstract1‐O‐Hexyl‐2,3,5‐trimethylhydroquinone (HTHQ), a lipophilic phenolic agent, has an antioxidant activity and reactive oxygen species (ROS) scavenging property. However, the role of HTHQ on cerebral ischaemic/reperfusion (I/R) injury and the underlying mechanisms remain poorly understood. In the present study, we demonstrated that HTHQ treatment ameliorated cerebral I/R injury in vivo, as demonstrated by the decreased infarct volume ration, neurological deficits, oxidative stress and neuronal apoptosis. HTHQ treatment increased the levels of nuclear factor erythroid 2–related factor 2 (Nrf2) and its downstream antioxidant protein, haeme oxygenase‐1 (HO‐1). In addition, HTHQ treatment decreases oxidative stress and neuronal apoptosis of PC12 cells following hypoxia and reperfusion (H/R) in vitro. Moreover, we provided evidence that PC12 cells were more vulnerable to H/R‐induced oxidative stress after si‐Nrf2 transfection, and the HTHQ‐mediated protection was lost in PC12 cells transfected with siNrf2. In conclusion, these results suggested that HTHQ possesses neuroprotective effects against oxidative stress and apoptosis after cerebral I/R injury via activation of the Nrf2/HO‐1 pathway.