**황록** 패션 디자이너로, 2016년 영국 런던에서 패션 상표 'Rokh'를 발표하였다. 서울 출생이다.

## History
After living in Korea for 10 years, he moved to Auston, Texas with his family.

## **Career**
After graduation, he started working as a R-T-W designer in 2010 at Celine under the head of Phoebe Philo rather than establishing his own brand. He worked there for 3 years. After that he also worked at Louis Vuitton and Chole.

## Prize
He is the first Korean designer to make a finale at the Central Saint Martins MA graduation show. He won the 2009 Chloé Award and the 2010 L'Oréal Professionals Creative Award for this collection.

## **Labels**
In 2016 after he left Céline and Louis Vuitton, Korean designer Rok Hwang founded his own label. The Rokh´s subverted classics are built on the unique blend of opposites: functionality meets luxury in a mix of masculine and feminine elements, appearing fragile yet bold.

## **Brand Identity**
Rok’s goal from the start has been to create desirable, wearable yet timeless garments, entwining craft and quality. Exploring the existential teenage experience gives Rok’s work unusual emotional depth, producing collections that hone in on Rok’s conception of the “Rokh woman.”

## **Store**
it is sold at more than 100 stores and online channels worldwide

## **Collections**
**The first collections: Autumn Winter 17**

-       The first collections, of which can be interpreted as youthful and fragile, are undeniably loud and, not exuberant, but as if they dare to be so bold to take up space unapologetically, like fragments of a broken thing sewn and mended back together, into a newer, more augmented versions of their old selves; proof of beauty in being torn apart.

-       This sort of deconstruction in Hwang’s clothing is actually an accurate reflection of what the designer’s creative process looks like

-       They are familiar yet unique renditions of classic garments like biker jackets, trench coats and suiting.

**The Notable collections : Autumn Winter 19 (the first show by opening in Paris)**

-       The theme of the collection is “Teenage Nightmare.” While working on the collections, He examined the anxieties and insecurities born in adolescence that stay with us through adulthood. Larry Clark or Gus Van Sant, and these narratives around the struggle of youth, inspired him.

-       A chintzy fake marble print PVC jacket and colorful crochet remind of his ’90s home decor, while the floral and chain-link silk dresses resembled his mother’s ’80s attire.

-       Deconstructed workwear staples—the trench coat, the duffel, the blazer—cut at the seams and held together by bits of thread in a way that was invisible until the models moved, exposing the gaps between. Standouts included the leather items: a gorgeous rich tobacco trench, a lush shearling coat, and a well-tailored dress dyed a piercing highlighter blue.

-       For his final proposal, he presented a iteration of the three-piece suit: a fitted blazer, midi skirt, and an asymmetric mini wrapped on top that felt youthful, yet elegant at once. 

**The latest collections: Autumn 22 Ready to Wear**

-       The sneaker that came with every look best embodied what designer Rok Hwang intended for the “Hometown Hero” his fall collection is named after. Assembled from sharply cut panels that split apart when moving, they were more wearable sculpture than casual footwear.

-       He got inspired by his mother wearing these sharp suits to go to work every day but with sneakers.

-       The collections are featuring trenchcoats, jackets, shirting and oversized slacks in a palette of classic neutrals, dotted with varsity-style bright touches and a bit of sparkle.