num_pages: 298
description: Today when health has become a dominant concern and the awareness of the significance of health has greatly risen not only due to the pandemic but also because of the global pollution and environmental issues, health tourism as a combination of holiday travel and health benefits have gained importance.People have always travelled for health reasons. In ancient civilizations people ventured to faraway places in order to find a cure for their ailment. Visits to spas, seaside and mountain resorts represent the beginning of the phenomenon that we recognise as tourism. Today, health tourism includes curative care, as well as preventive medicine, thus encompassing wellness tourism which helps us balance mind and body in harmony with nature. Beside fresh air and natural surroundings provided by tourist destinations, healthy food as a crucial element of hospitality industry represents one of the prerequisites for good health. Therefore, the combination of healthcare, tourism and hospitality is an excellent research topic for multidisciplinary studies as well as for business projects.In academic literature, authors hold different views on the concept of health tourism and its classification. Some recognise the differences between health tourism, spa tourism, medical tourism and wellness tourism, while others specify spa and alternative therapy tourism, cosmetic surgery (and other medical procedures that are not absolutely necessary for health), as well asmedical tourism (surgeries).Health tourism also represents a developing field of business, especially keeping in mind the aging population, but also the opportunities to obtain information easily about various types of therapies, traditional as well as the most modern ones. Not only has travel to far-away destinations become available, but also close or domestic destinations can promote health tourism more easily than ever before thanks to modern technologies which is omnipresent in everyday life.Bearing in mind the great potential of health tourism, the first conference organised by The Academy of Applied Studies Belgrade entitled HEALTH TOURISM AND HOSPITALITY has been designed as an opportunity to exchange experiences and encourage interdisciplinary cooperation between fields of education, healthcare, tourism and hospitality. A wide range oftopics of the research papers published in the Conference Proceedings may provide an opportunity to overview trends, advantages, disadvantages and challenges of health tourism in our country as well as abroad, and to enrich and encourage its future development.Editor Danijela Pecarski, PhDPresident of the Academy of Applied Studies Belgrade
language: English
title: CASB Health Tourism and Hospitality: Proceedings Book
publisher: Academy of Applied Studies Belgrade