num_pages: 228
description: The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You'll find actionable ideas on virtually every page.
language: English
title: The Case for B2B Branding: Pulling Away from the Business-to-Business Pack
titlecomplete: The Case for B2B Branding: Pulling Away from the Business-to-Business Pack
ratings_count: 5
publisher: South-Western Educational Pub