num_pages: 320
description: In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.
language: English
title: Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
titlecomplete: Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
genres: Business, Buisness
ratings_count: 23
publisher: Jossey-Bass