num_pages: 588
description: Get the textbook that combines usability with cutting-edge data. SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES is thorough and yet shorter than many of the textbooks you could choose from. And, its emphasis is on business-to-business services, technology, and global services ensures you'll be ready for that first job after college.
language: English
title: Services Marketing: Concepts, Strategies, & Cases
titlecomplete: Services Marketing: Concepts, Strategies, & Cases
genres: Textbooks
ratings_count: 25
publisher: South-Western College Pub