num_pages: 160
description: Research shows that very soon 95% of what bookkeepers do will be automated. Technology is replacing the bookkeeper. Thats scary! Its also a big opportunity for the forward-thinking bookkeeper. But to grasp that opportunity two things must happen: 1. You have to add more value to clients that ever before and 2. It is more critical than ever before to change our pricing models. This is what you will learn in this book.. Part One  Your profit formula What really drives your profit?  In this chapter Ill explain the 4 main drivers of profit and which of them you should focus on. Curiously almost every bookkeeping business focuses on the wrong drivers. Marketing Strategy  What is your marketing strategy? If you dont have one I break it down into 3 simple steps giving you the clarity you need to grow your business profitably. Pricing Strategy  There are 3 different strategies available. One is difficult to achieve one is easy and the third is very bad. Most bookkeeping businesses pursue the third strategy. Part Two  The reason your pricing is wrong Busting the myths  there are 3 big myths that hold us back. These are limiting beliefs that once banished will give you much more confidence about pricing. The 3 big mistakes  almost every bookkeeper makes these 3 mistakes and they are a big factor in why you work far too hard for far too little money. Once you know what they are you can successfully avoid them. How do you price bookkeeping the right way?  Here I will share with you a proven 7-step formula you can follow to get a better price every time. Your pricing system  Building on the preceding chapter Ill show you how to systemize your pricing process enabling you to price consistently and with confidence every time. What are the secret strategies the expert pricers use?  How do Apple and Starbucks get away with such high prices? Its all down to price psychology. In this chapter Ill share with you the secrets the most profitable companies use and how you can use them too. What if the books are a complete mess?  One of the hardest areas to price is clean-up work  sorting out the mess before you can take over the bookkeeping. Here Ill show you how to value price this work. Part Three  Why you must go beyond the books The need for change  Cloud accounting is changing everything. Bookkeepers must add more value to stay relevant. In this part of the book well look at how to turn management reporting into a profitable service. Part Four  The 7 most powerful ways to win new clients How to differentiate your business  Unfortunately there is a sea of sameness. Most bookkeepers look the same and compete on price. In this chapter well look at how you can be different how to use the KLT factor and the 7 ways you can become the Go To bookkeeper. Rapid list building  If you want to grow your bookkeeping business you will need a strategy and system for growing your lists. The top marketing methods for bookkeepers  In this chapter well look at the best ways to get more clients including the importance of referral systems. You do have referral systems dont you? Part Five  The cloud revolution is here How to price cloud set up  Very soon your clients will no longer have a choice. You will no longer have a choice. Desktop accounting systems will soon be a thing of the past. This is the big opportunity for you. Here well explore how to package promote and price a highly profitable cloud set up service.
language: None
title: How to build a successful bookkeeping business: The essential guide for bookkeepers in the new cloud economy
publisher: None