num_pages: 360
description: The classic radio programming book - originally published in 1977. THIS BUSINESS OF RADIO PROGRAMMING offers a rich, full history of contemporary radio programming. But it's more than just a look at radio's roots; the insights, genius and inspiration that fill this book will make any programmer smarter, hipper, and better equipped to create a great radio station. First-hand accounts from some of the giants who virtually created contemporary radio...including Bill Stewart, Chuck Blore, Bill Drake and Ron Jacobs. Plus get candid, in-depth interviews with legendary personalities including Don Imus, Robert W. Morgan, and Gary Owens. The birth of Top 40.... The creation of Boss Radio....Radio wars won &amp; lost.... Promotional ideas that will be as powerful tomorrow as they were when first developed.... THIS BUSINESS OF RADIO PROGRAMMING is, quite simply, the best book on radio programming ever published. If you're a radio program director, programme controller, manager, consultant, host, air personality, DJ or producer, THIS BUSINESS OF RADIO PROGRAMMING was written especially for you.
language: English
title: This Business of Radio Programming
titlecomplete: This Business of Radio Programming
ratings_count: 3
publisher: O Liners L A Air Force