description: Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.
language: English
title: Unleashing the Ideavirus
titlecomplete: Unleashing the Ideavirus
genres: Business, Leadership, Psychology, Nonfiction, Entrepreneurship, Buisness, Self Help, Personal Development, Money, Communication
ratings_count: 6002
awards: awardedAt: 978336000000
name: Independent Publisher Book Award (IPPY)
category: Business Breakthrough of the Year
publisher: Simon & Schuster Audio