num_pages: 380
description: What makes an ad campaign successful? Here, John Jones analyzes some of the world's most popular brands to reveal how their campaigns evolved and were handled; what worked and what didn't. Includes more than one-hundred tips on marketing that your company can immediately apply.
language: English
title: Does It Pay To Advertise?: Cases Illustrating Successes in Brand Advertising
titlecomplete: Does It Pay To Advertise?: Cases Illustrating Successes in Brand Advertising
ratings_count: 3
publisher: Jossey-Bass