num_pages: 228
description: A fresh clarifying and actionable perspective on two of the most misunderstood concepts in business: brand and culture. Independently brand and culture are powerful unsung business drivers. But as author Denise Lee Yohn reveals when you fuse the two together to create an interdependent and mutually-reinforcing relationship between them (what she calls fusion) you create new growth that isn't possible by simply cultivating one or the other alone. Through detailed case studies from some of the world's greatest companies (Sony Frito-Lay Oakley FedEx Airbnb Adobe Salesforce LinkedIn etc.) interviews with industry leaders and insights from Denise's 25 years working with world class brands FUSION provides readers with a detailed roadmap for increasing competitiveness creating measurable value for customers and employees and future-proofing their business.
language: English
title: Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies
publisher: Nicholas Brealey