num_pages: 200
description: Too Green to Be True? Does all the positive press about hybrid cars alternative fuels and the next green must-have product sound too good to be true? Well maybe it is. The media advocacy groups politicians and businesses are all competing for our attention and money. They all try to convince us that they are environmental saviors who share our values and that their productsfrom beliefs and beverages to politiciansare the best options to secure a brighter future and save the planet and our people from oncoming environmental devastation. But the most important factor in securing that brighter future is a combination of optimism and critical thinking. David Parish has been at the forefront of the hottest societal challenges of this century. Known as a bridge builder he has worked with stakeholders on both sides of divisive issues and argues that the best way to conserve the planetand ourselvesis the natural convergence of smart natural resource development with improving the lives of the growing population. In The Facts of the Matter Parish proposes that any problem is most productively addressed through a lens of optimism. His clear explanation of the environmental technology energy and resources issues we face will help readers identify which crucial questions to ask that will push politicians government regulators environmental groups media and businesses to truly take the action society needs to prosper. 
language: English
title: The Facts of the Matter: Looking Past Today’s Rhetoric on the Environment and Responsible Development
publisher: Greenleaf Book Group Press