num_pages: 405
description: This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues. A Strategic Management Model that runs through the first eleven chapters and is made operational through the Strategic Audit, a complete case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implantation programs.
language: English
title: Concepts in Strategic Management and Business Policy
titlecomplete: Concepts in Strategic Management and Business Policy
genres: Business, Leadership, Management, School
ratings_count: 61
publisher: Prentice Hall