num_pages: 249
description: The founder of Tofurky reveals how an idealistic hippie living in a treehouse created a global brandand sold millions of products without selling out. In this entertaining memoir Seth Tibbott reveals how he achieved overnight successbut only after fifteen years of intrepid failure. He tells the triumphant tale of how a self-described hippie with no business training but plenty of enterprising goals grew a $2500 startup into a global brand and ushered in a plant-based foods renaissance along the way. Tibbott took home a grand total of $31000 in his first nine years of striving to bring to the people a nearly unknown soy producttempehhe knew in his gut was revolutionarily tasty. He eschewed a buttoned-up lifestyle and resided in tipis trailers and a treehouse; rented workspace to piano-repairing circus clowns; and even briefly counted the infamous Rajneeshees as clients. Tibbott was never one to chase the money or try to fit in. Instead he built a business that fit him. Thus Tibbott discovered the secret sauce ingredients that took his now-international brand from fameless to fame-ish to bootstrapping building business intuition and staying true to his belief in eco-friendly practices. In Search of the Wild Tofurky proves that a good idea can change the world and make money no matter the naysayers or the sometimes-harsh twists and turns of the unconventional path. Expert advice and inspiration from a most unconventional source . . . An education in the business of ethics. Eric C Lindstrom author of The Skeptical Vegan
language: English
title: In Search of the Wild Tofurky: How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool
publisher: Diversion Books