description: The latest addition to the AMAÂ's Marketing Research Techniques Series, this easy-to-use guide contains information essential to the practicing marketing researcher. Complete with figures and examples, this comprehensive resource includes all information necessary for designing and interpreting conjoint studies.
language: English
title: Preference Structure Measurement: Conjoint Analysis and Related Techniques
titlecomplete: Preference Structure Measurement: Conjoint Analysis and Related Techniques
ratings_count: 1
publisher: South-Western Educational Pub