num_pages: 496
description: In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot buttons" of the affluent, and sell to extremely successful people. He provides insights into different affluent groups including:
language: English
title: Selling to the Affluent
titlecomplete: Selling to the Affluent
genres: Business, Psychology, Entrepreneurship, Communication
ratings_count: 76
publisher: McGraw Hill