num_pages: 336
description: The real story behind Bailey's Irish Cream and other great drink brandsThe author David Gluckman spent over 40 years in a dream job. He created drinks mostly alcoholic ones. Everyone knows Baileys Irish Cream. How it began where the idea came from and the rocky road it took to becoming the worlds best-selling liqueur are all described in this accessible and extremely entertaining book. There are successes Baileys Sheridans Le Piat dOr The Singleton Ciroc and Tanqueray Ten. Some interesting failures too like Abercrombies Prairie Dog and Stubbs Australian white rum. Each has a fascinating story to tell. And the authors love of ideas shines through. The book is also beautifully illustrated with full colour pictures throughout.The title? When a bottle of Baileys was put onto the desk of an American drinks industry pundit in New York he looked he pondered and he pronounced That s*it will never sell! Well it did.printed in full colour229mm x 153mm
language: English
title: "That S*it Will Never Sell!": A book about ideas by the person who had them
publisher: Prideaux Press