num_pages: 304
description: Presents strategies for creating long-lasting, profitable customer relationships. Among different chapters, leaders from Accenture, share insights and hands-on experiences that helps you achieve capabilities for sales, service, and marketing that please customers, satisfy shareholders, and deliver a measurable return on investment.
language: English
title: The Ultimate CRM Handbook : Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
titlecomplete: The Ultimate CRM Handbook : Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
ratings_count: 16
publisher: McGraw-Hill