num_pages: 416
description: Get on media's cutting edge today. MASS COMMUNICATION FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. And because it�s loaded with study tools, it will help you succeed on exams and in the course.
language: English
title: Mass Communication Theory: Foundations, Ferment, and Future
titlecomplete: Mass Communication Theory: Foundations, Ferment, and Future (with InfoTrac)
genres: Grad School
ratings_count: 114
publisher: Cengage Learning