num_pages: 184
description: Designers make color choices that affect both the meaning and impact of their logo designs every day. They have to ask Is orange too forceful? Does red give the wrong impression? Will purple convey the right message? Questions like these can be put to rest with this ingenious, tell-all-about-color book. While many books address logo design in general, this is the only one that examines the psychology and use of color in terms of how it affects a design, and how that design affects a viewer. By exposing the underlying meaning of each hue, this book ensures that designers never again second-guess their color choices.
language: English
title: Blue Is Hot, Red Is Cool: Choosing the Right Color for Your Logo
titlecomplete: Blue Is Hot, Red Is Cool: Choosing the Right Color for Your Logo
ratings_count: 3
publisher: Hearst Books