num_pages: 180
description: How did Canada, a land of wilderness, mountains and lakes, come to be identified with the architecture of the Chateau Frontenac and the Banff Springs Hotel; with the sounds of bagpipes and train whistle; and with elegant living amidst rugged Alpine scenery? To what extent is Canada's self image a marketing ploy?In The Selling of Canada, E.J. Hart describes how the CPR developed and promoted Canadian tourism in its quest for a profitable passenger line. Along the way it established not only an extensive network of rail, ship, and hotel services, but also the groundwork of our national identity.
language: English
title: The Selling of Canada: The CPR and the Beginnings of Canadian Tourism
publisher: Altitude Publishing Ltd