num_pages: 420
description: With the global economy now a reality, the objectives of becoming internationally competitive and world class are imperatives for all successful businesses. Critical to this success - and to the development of sustainable and competitive advantage - will be the quality of relationships developed between customers and suppliers both internal and external to the organisation. Organisations worldwide use The Strategic Partnering Handbook as a guide for creating successful partnerships and alliances, and to improve their customer and supplier relationships generally.Building on the principles detailed in previous editions and in keeping with an ever-changing business climate, this fourth edition presents fully revised case examples (including a brand new major case study), updated strategies and additional concepts.This book is of great value to all partnering and alliance practitioners and an excellent toolkit for building robust and sustainable business alliances.
language: English
title: The Strategic Partnering Handbook: The Practitioners' Guide to Partnerships and Alliances
titlecomplete: The Strategic Partnering Handbook: The Practitioners' Guide to Partnerships and Alliances
ratings_count: 2
publisher: McGraw-Hill