num_pages: 933
description: NORTHCLIFFE . . . .The very name meant power, and influence, and greatness, and truly these were Northcliffe's. He was was the first to realize, instinctively rather than reasoning, that mass circulation of the printed word could build up, harness, and control, a greater empire than the world has ever known, the empire of men's minds. His Government sat and worked in the editorial offices, the composing-rooms, the machine-rooms of the Amalgamated Press, The Times, The Daily Mail, The Evening News, The Daily Mirror, and scores of other enterprises which spanned the globe; his Cabinet was made up of his brothers, imbued with a genius brought suddenly to flower in one incredible generation of the Harmsworth line: over them reigned the triumvirate of Northcliffe himself, his brother Harold (Lord Rothermere), and the ever-present and powerful influence of their mother; but at the head of all, with the power, the influence, and the greatness, was Northcliffe.In this, the first full biography of Northcliffe, Reginald Pound and Geoffrey Harmsworth (son of Northcliffe's brother, Sir Leicester Harmsworth) have sought to define the extent and the limitations of his social and political power. In their formidable task they have had the full co-operation of the Harmsworth family, who made available to them all the private and often very personal papers of the Harmsworths. The Northcliffe archives, the private diaries, correspondence and notebooks, were placed unreservedly in the hands of the authors for the writing of this book, and the often gross misapprehensions and ill-judged assumptions under which earlier biographers have worked become startlingly apparent in its pages.
language: English
title: Northcliffe
publisher: Cassell