num_pages: 224
description: Communications theorist Marshall McLuhan (1911-1980) predicted the effects of electronic media on modern culture as early as 1964. McLuhan published several breakthrough books and coined terms like "hot" and "cool" media, "the global village," and "the medium is the message."
language: English
title: Marshall McLuhan: Wise Guy
titlecomplete: Marshall McLuhan: Wise Guy
ratings_count: 6
publisher: Dundurn Press