num_pages: 373
description: Few companies know how to use annual reports, public relations programs or advertising campaigns to attract the notice of the investing public. Managing Investor Relations is a “how-to-do-it” and “why-to-do-it” guide to enhancing a company’s reputation with both institutional and individual investors.
language: English
title: Managing investor relations: Strategies and techniques
titlecomplete: Managing investor relations: Strategies and techniques
publisher: Dow Jones-Irwin