num_pages: 206
description: This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
language: English
title: The Religious Dimensions of Advertising
titlecomplete: The Religious Dimensions of Advertising (Religion/Culture/Critique)
publisher: Palgrave Macmillan