description: Introducing a new way of thinking about corporate culture. The authors have identified four distinct types of corporate culture, Networked, Mercenary, Fragmented and Communal, and provide advice on how to change the culture of their corporation. The ethical issues of manipulating the ways in which people relate to one another are also addressed.
language: English
title: The Character of a Corporation
titlecomplete: The Character of a Corporation
genres: Business, Management
ratings_count: 34
publisher: PROFILE BOOKS