description: Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.
language: English
title: Unleashing the Ideavirus
titlecomplete: Unleashing the Ideavirus
genres: Self Help, Personal Development, Entrepreneurship, Psychology, Buisness, Communication, Business, Money, Leadership, Nonfiction
ratings_count: 6002
awards: awardedAt: 978336000000
name: Independent Publisher Book Award (IPPY)
category: Business Breakthrough of the Year
publisher: Simon & Schuster