num_pages: 627
description: This exciting, interesting book has been well-written by industry leaders speaking out in their own words on their visions for the future. Their contributions to this trade manual consist of exclusive articles describing how they see their industry segments today, what changes they think are coming in the next 5-10 years, and how they intend to deal with them. The sixty-plus chapters feature success story after success story—as told by Simon Cooper, President of Ritz Carlton Hotels; Jack Anderson, President of Royal Caribbean and Celebrity Cruise Lines; Florida's Governor Jeb Bush; Butch Stewart, President of SANDALS Resorts and Air Jamaica; Mel Zuckerman, President of Canyon Ranch; Steve Perillo, President of Perillo Tours; Lord Collin Marshall, Chairman of British Airways; and Jeff Katz, President of Orbitz. Proven marketing ideas and strategies are discussed by those who put them in place—the CEO's and Marketing Vice Presidents of companies such as Southwest Airlines, McDonalds, Ritz Carlton Hotels, Carnival Cruise Lines, and Expedia Travel. For hotel, airline, restaurant, and cruise line managers and marketing representatives; media management and advertising sales persons; advertising agencies; meeting and convention managers; destination tourism directors; and travel writers and agents.
language: English
title: The Complete 21st Century Travel & Hospitality Marketing Handbook
titlecomplete: The Complete 21st Century Travel & Hospitality Marketing Handbook
publisher: Pearson P T R