num_pages: 240
description: Raise your profile and get the attention you deserve -- or your business your brand or yourself! Almost everyone who runs a business recognizes the value of generating high-profile attention for their company product or service. Unfortunately the high cost of hiring an outside marketing or PR firm can put these kinds of efforts out of reach for many small businesses and individual professionals. In his new book It's Not Who You Know--It's Who Knows You! noted speaker and visibility expert David Avrin shows you how to craft build and promote your own brand and win the eyes and ears of the marketplace. This book offers a refreshing new perspective on marketing PR and strategic branding while giving you the tools and creative advice you need to solidify your market niche by differentiating yourself from the competition crafting a truly marketable and promotable brand and raising your visibility. If you want to get noticed and turn the spotlight on your business by becoming more newsworthy this is the only resource you need. The strategies and tools here will help you discover and promote what is truly unique about your business and brand with a renewed sense of purpose and a clearer more effective direction.
language: English
title: It's Not Who You Know -- It's Who Knows You!: The Small Business Guide to Raising Your Profits by Raising Your Profile
publisher: Wiley