num_pages: 240
description: In this book, Caroline van Eck examines how rhetoric and the arts interacted in early modern Europe. She argues that rhetoric, though originally developed for persuasive speech, has always used the visual as an important means of persuasion, and hence offers a number of strategies and concepts for visual persuasion as well. The book is divided into three major sections - theory, invention, and design. Van Eck analyzes how rhetoric informed artistic practice, theory, and perception in early modern Europe.
language: English
title: Classical Rhetoric and the Visual Arts in Early Modern Europe
titlecomplete: Classical Rhetoric and the Visual Arts in Early Modern Europe
ratings_count: 1
publisher: Cambridge University Press