num_pages: 336
description: A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program.
language: English
title: All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits
titlecomplete: All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits
genres: Business
ratings_count: 8
publisher: Wiley