num_pages: 445
description: This thoroughly revised edition will bring you up to speed on the fast-changing world of media planning today. While continuing its foundational coverage of media plan construction and reach and frequency measurement, the fifth edition emphasizes the rapid proliferation of media choices and strategies in the 1990's. With new material on cybermedia and interactive marketing, Advertising Media Planning is still the unparalleled authority in the field.
language: English
title: Advertising Media Planning
titlecomplete: Advertising Media Planning
genres: Business
ratings_count: 97
publisher: NTC/Contemporary Publishing Company