num_pages: 334
description: Ambler answers that question by revealing the portfolio of marketing activities that are likely to deliver maximum results on investment. Includes case studies, metrics, and analytical tools based on research at such companies as IBM, Dell, and McDonald's.
language: English
title: Marketing and the Bottom Line: The Marketing Metrics to Pump Up Cash Flow
titlecomplete: Marketing and the Bottom Line: The Marketing Metrics to Pump Up Cash Flow
ratings_count: 25
publisher: Ft Pr