description: "If Wal-Mart founder Sam Walton were alive and heavily involved in the Internet, this is the kind of book he might write."­­Los Angeles Times Packed with case studies and real-world examples, Loyalty.com reveals what the latest technology shifts mean to marketers in every field­­and outlines the fundamentals needed to build customer loyalty that will last.
language: English
title: loyalty.com : Customer Relationship Management in the New Era of Internet Marketing
titlecomplete: loyalty.com : Customer Relationship Management in the New Era of Internet Marketing
genres: Business
ratings_count: 22
publisher: McGraw-Hill