num_pages: 272
description: Founder of The Boston Beer Company brewer of Samuel Adams Boston Lager and a key catalyst of the American craft beer revolution Jim Koch offers his unique perspective when it comes to business beer and turning your passion into a successful company or career.In 1984 it looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others scoffed at Jim Kochs plan to leave his consulting job and start a brewery that would challenge American palates he chose a nineteenth-century family recipe and launched Samuel Adams. Now one of Americas leading craft breweries Samuel Adams has redefined the way Americans think about beer and helped spur a craft beer revolution.In Quench Your Own Thirst Koch offers unprecedented insights into the whirlwind ride from scrappy start-up to thriving public company. His innovative business model and refreshingly frank stories offer counterintuitive lessons that you can apply to business and to life.Koch covers everything from finding your own Yoda to his theory on how a piece of string can teach you the most important lesson youll ever learn about business. He also has surprising advice on sales marketing hiring and company culture. Kochs anecdotes quirky musings and bits of wisdom go far beyond brewing. A fun engaging guide for building a career or launching a successful business based on your passions Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love.
language: English
title: Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two
publisher: Flatiron Books