num_pages: 116
description: Fast track route to mastering all aspects of e-marketingCovers all the key techniques for successful e-marketing, fromaffiliation marketing to e-mail alerts, and from viral marketing tobanner adsExamples and lessons from some of the world's most successfulbusinesses, including Hotmail, Pepsi and Honda, and ideas from thesmartest thinkers, including Christopher Locke and Seth GodinIncludes a glossary of key concepts and a comprehensive resourcesguideExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers.ExpressExec is organised into ten core subject areas making iteasy to find the information you 01 Innovation02 Enterprise03 Strategy04 Marketing05 Finance06 Operations and Technology07 Organizations08 Leading09 People10 Life and WorkExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.
language: English
title: E-Marketing: Marketing 04.03
titlecomplete: E-Marketing: Marketing 04.03 (Express Exec)
publisher: Capstone