num_pages: 288
description: A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behaviorfascinationand how businesses products and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus how do we draw attention to our messages our ideas and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines including neurobiology psychology and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to  Which brand of frozen peas you pick in the case  Which city neighborhood and house you choose  Which profession and company you join  Where you go on vacation  Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developedpower passion innovation alarm mystique prestige and alert Fascinate explores how anyone can use these triggers to make products messages and services more fascinatingand more successful.
language: English
title: Fascinate: Your 7 Triggers to Persuasion and Captivation
publisher: HarperBusiness