num_pages: 494
description: Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and honest introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student CD-ROM that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication--from the emerging role of PDA's and cell phones in the mass media mix to the recording industry's actions against file-sharing.
language: English
title: Dynamics of Mass Communication: Media in the Digital Age with Media World CD ROM and PowerWeb
titlecomplete: Dynamics of Mass Communication: Media in the Digital Age with Media World CD ROM and PowerWeb
genres: School
ratings_count: 79
publisher: McGraw-Hill Humanities/Social Sciences/Languages