num_pages: 117
description: Lead generation is often the hardest part of any sales job. The image of the company rainmaker is someone who aggressively cold calls hundreds of strangers a week, attends endless networking events, and is in "selling mode" 24/7. They push themselves to achieve results, regardless of the rejection they have to face to get there. But what about the rest of us, those who are great at serving clients but dread obnoxious prospecting activities like cold calling? Is it possible to sell for a living without being blessed with a skin made of tempered steel? The Lead Ladder: Painlessly Turning Strangers into Clients, One Step at a Time will show you a common sense, easy-to-follow way of generating sales leads without selling your soul. You'll learn how to: Identify your best prospects before the competition, Differentiate yourself as an adviser, not just a salesperson, Personalize each prospect relationship, Set sales goals to narrow down the most effective marketing methods, Target the right market, Create an offer to identify the most leads possible, Choose the most effective advertising options, Create and build a valuable database, and Follow up more effectively to convert more leads into clients The end result is a lead generation approach that helps you earn trust with the right people and close new business more easily and with far less rejection.
title: The Lead Ladder: Painlessly Turning Strangers into Clients, One Step at a Time
titlecomplete: The Lead Ladder: Painlessly Turning Strangers into Clients, One Step at a Time
publisher: Purple Dot Group