num_pages: 192
description: Provocative Graphics is a unique swipe file book focused on sexy, bold, daring, innovative, playful, quirky, and thought provoking design work that pushes the boundaries of what is acceptable, taking the viewer places they do not expect to go. Famous examples of provocative graphics are Bennetton’s controversial identity campaigns and Calvin Klein’s head-turning clothing advertisements. Consumer’s are bombarded with an overwhelming amount of choices, as a result designer’s resort to the shock factor or an in your face style. Provocative graphics turn heads. The author discusses how the design firms and their clients conceived and developed these projects and focuses on why these designs work and what elements in them (both conceptual and technical) make the consumer respond.
language: English
title: Provocative Graphics: The Power of the Unexpected in Graphic Design
titlecomplete: Provocative Graphics: The Power of the Unexpected in Graphic Design
genres: Nonfiction
ratings_count: 6
publisher: Rockport Pub