num_pages: 134
description: More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.
language: English
title: Words that Sell
titlecomplete: Words that Sell
genres: Writing, Business, Reference, Nonfiction, Buisness, Communication
ratings_count: 805
publisher: McGraw Hill