num_pages: 175
description: In Public Opinion Polling , Celinda C. Lake and Pat Callbeck Harper draw on years of experience and hands-on work in polling and interpreting public opinion polls for political candidates and public interest organizations. This handbook offers field-tested, easy-to-use, and cost-effective instructions for constructing and analyzing polls. Helps the user define the poll's objectives understand what a sample is write questionnaires that get the information you want conduct efficient interviews. Companion software provides a complete package for conducting polls and analyzing results.
language: English
title: Public Opinion Polling: A Handbook For Public Interest And Citizen Advocacy Groups
titlecomplete: Public Opinion Polling: A Handbook For Public Interest And Citizen Advocacy Groups
ratings_count: 3
publisher: Island Press