num_pages: 256
description: "Big Business Marketing for Small Business Budgets" is based on research the author did while working for American Express, where she developed a program that measures the direct correlation between marketing and consumer purchasing. This toolkit provides small businesses and entrepreneurs the tools to truly understand their customers and develop a marketing plan to effectively and continually appeal to their emotional and physical needs, keeping them for life.
language: English
title: Big Business Marketing For Small Business Budgets
titlecomplete: Big Business Marketing For Small Business Budgets
ratings_count: 6
publisher: McGraw-Hill