num_pages: 280
description: From Ernest and Julio Gallo to Francis Ford Coppola Italians have shaped the history of California wine. More than any other group Italian immigrants and their families have made California viticulture one of America's most distinctive and vibrant achievements from boutique vineyards in the Sonoma hills to the massive industrial wineries of the Central Valley. But how did a small group of nineteenth-century immigrants plant the roots that flourished into a world-class industry? Was there something particularly Italianin their success? In this fresh fascinating account of the ethnic origins of California wine Simone Cinotto rewrites a century-old triumphalist story. He demonstrates that these Italian visionaries were not skilled winemakers transplanting an immemorial agricultural tradition even if California did resemble the rolling Italian countryside of their native Piedmont. Instead Cinotto argues that it was the wine-makers' access to social capital or the ethnic and familial ties that bound them to their rich wine-growing heritage and not financial leverage or direct enological experience that enabled them to develop such a successful and influential wine business. Focusing on some of the most important names in wine historyparticularly Pietro Carlo Rossi Secondo Guasti and the Galloshe chronicles a story driven by ambition and creativity but realized in a complicated tangle of immigrant entrepreneurship class struggle racial inequality and a new world of consumer culture. Skillfully blending regional social and immigration history Soft Soil Black Grapes takes us on an original journey into the cultural construction of ethnic economies and markets the social dynamics of American race and the fully transnational history of American wine.
language: English
title: Soft Soil, Black Grapes: The Birth of Italian Winemaking in California
publisher: New York University Press