num_pages: 480
description: Quality media is the result of meticulous research. MASS MEDIA AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.
language: English
title: Mass Media Research: An Introduction
titlecomplete: Mass Media Research: An Introduction (with InfoTrac)
genres: Read For School, School, Reference, Research, Nonfiction, Journalism
ratings_count: 100
publisher: Wadsworth Publishing