num_pages: 125
description: Marketing in the early 21st century is dominated by two approaches, neither of which is visible to the naked the use of data to define and shape human affairs into machine-readable form and the effort to create and sustain ongoing two-way relationships with customers. The former is one way human life is being subjugated to the regime of the machine; the latter is one way the individual may one day emerge from within the datascape. A post-modern perspective is used to reveal both the 'kaleidoroscope' of data and the 'raw immaterials' of relationships in two companion essays.
language: English
title: Marketing in the In-Between: A Post Modern Turn on Madison Avenue
titlecomplete: Marketing in the In-Between: A Post Modern Turn on Madison Avenue
ratings_count: 4
publisher: Createspace Independent Pub