num_pages: 104
description: This is a must read for all startups and stakeholders. Steve Blank  author of The 4 Steps to the Epiphany creator of Customer Development methodologyThe Entrepreneurs Guide is an easy read. It is written in a conversational tone doesnt take itself too seriously and avoids extraneous fluff. Eric Ries  Author &amp; Creator of the Lean Startup methodologyGet the CustDev book to dive deep into customer interviews and understand how your product can be developed to meet your customers' needs. Dan Martell  Founder of Flowtown angel investorCustomer Development is a four-step framework for helping startups discover and validate their customers product and go-to-market strategy developed by Steve Blank and an integral part of Eric Ries' Lean Startup methodology. Focused on the Customer Discovery step The Entrepreneur's Guide to Customer Development is an easy to follow guide for finding early adopters building a Minimum Viable Product finding Product-Market fit and establishing a sales and marketing roadmap.Deemed a must-read by Steve Blank and Eric Ries  inside you will find detailed customer development and lean startup concept definitions a step-by-step approach to best practices a business model analysis guide case studies rich graphics as well as worksheets and exercises. No matter the stage of your business you will return often to this guide to learn how to build a product people want ; get out of the building ; foster strong customer relationships; test business model risk; reach out to early adopters; conduct startup marketing; create a customer funnel based on buyers' process; and prepare your startup to scale up.The Entrepreneurs Guide to Customer Development: A Cheat Sheet to The Four Steps to the Epiphany affectionately known as the CustDev book serves as course text for classes at Stanford University University of Chicago Boston University DePaul University University of Minnesota and University of Norway.Our UCL (University College London) students love The Entrepreneur's Guide to Customer Development. Thanks to Brant &amp; Patrick for writing this helpful book.  Dave Chapman  Deputy Head of the Department of Management Science and Innovation at UCL (University College London)Love it! Required reading for all NYU entrepreneurs. Frank Rimalovski  Managing Director of NYU Innovation Venture FundThis book is both an introduction for those unfamiliar with lean concepts and highly actionable for lean practitioners. It is a user friendly guide written to be accessible to marketing professionals Engineers startup founders and entrepreneurs VCs angels and anyone else involved in building scalable startups.Existing companies will benefit to from applying Customer Development principles described in detail herein: for example startups struggling to achieve market traction or well established companies seeking to spark new innovation.This is a business book for startups like no other. No fluff but rather sound principles and concrete steps to take to build your business. Get up to speed on Customer Development now.
language: English
title: The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany
publisher: Cooper-Vlaskovits