num_pages: 116
description: This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design, marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels
language: English
title: How to Make Brilliant Stuff That People Love...: And Make Big Money Out of It
publisher: John Wiley & Sons