num_pages: 348
description: This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy’s, grocery store chains such as A&amp;P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.
language: English
title: Satisfaction Guaranteed: The Making of the American Mass Market
titlecomplete: Satisfaction Guaranteed: The Making of the American Mass Market
genres: Sociology, History, American History, Business, Nonfiction
ratings_count: 67
publisher: Smithsonian Books