num_pages: 256
description: A senior marketing analyst with the Coors Brewing Company from 1985 to 1988 analyzes the events leading to the company's decline, revealing the war-room mentality of senior management, bungled new-product ideas, and other problems
language: English
title: Silver Bullets: A Soldier's Story of How Coors Bombed in the Beer Wars
titlecomplete: Silver Bullets: A Soldier's Story of How Coors Bombed in the Beer Wars
ratings_count: 8
publisher: St Martins Pr