num_pages: 576
description: Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing
language: English
title: Standing Room Only: Strategies for Marketing the Performing Arts
titlecomplete: Standing Room Only: Strategies for Marketing the Performing Arts
genres: Management, Nonfiction, Business
ratings_count: 60
publisher: Harvard Business Review Press