num_pages: 88
description: Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.
language: English
title: Models for Innovation Diffusion
titlecomplete: Models for Innovation Diffusion (Quantitative Applications in the Social Sciences)
ratings_count: 10
publisher: SAGE Publications, Inc