num_pages: 640
description: At a level geared to intellectual development as well as to enjoyable reading, this is a text offering extensive coverage of the history and development of the various communications media. It incorporates a detailed examination of how they are shaped by economics and politics, and of the role that they play in society. The liberal-arts perspective has been strengthened for this fifth edition, which also includes new chapters on audience and the entertainment function of the media.
language: English
title: Understanding Mass Communication
titlecomplete: Understanding Mass Communication
ratings_count: 25
publisher: Houghton Mifflin (T)