description: Organized to permit swift and early access, the book also contains revealing information about well-known companies and products, as well as descriptions of some of the world's biggest and most influential advertising agencies. Sprinkled with witty and enlightening quotes from a variety of sources, Field Guide to Marketing sparks deeper thinking about the contemporary issues in marketing. Marketing professionals and general managers alike will find themselves using this reference tool daily.
language: English
title: Field Guide to Marketing: A Glossary of Essential Tools and Concepts For Today's Manager
titlecomplete: Field Guide to Marketing: A Glossary of Essential Tools and Concepts For Today's Manager
ratings_count: 1
publisher: 1994