num_pages: 304
description: Action Excitement Transmedia Step inside Comic-Con to discover the cultural trends that will shape our worldI've been in comics so long I sometimes think I invented 'em But I just read Rob Salkowitz's terrific new book and y'know what? Even I learned new stuff If you're a comic book nut like me miss it at your own risk --Stan Lee Legendary Comic Creator and PublisherSalkowitz tells it pretty much like it is: the good the bad and the ugly of the commercialization of one of America's greatest art forms as well as the indefatigable artistry of its creators. He is at once informative insightful sobering and inspiring.--Douglas Rush Koff Pop Culture Analyst and author of Program or Be Programmed: Ten Commands for a Digital AgeWelcome to Comic-Con: where the future of pop culture comes to lifeEvery summer more than 130000 comic fans gamers cosplay enthusiasts and nerds of all stripes descend on San Diego to mingle with the top entertainment celebrities and creative industry professionals in an unprecedented celebration of popular culture in all its forms.From humble beginnings Comic-Con has mutated into an electrifying exhausting galaxy of movies TV video games art fashion toys merchandise and buzz. It's where the future of entertainment unspools in real time and everyone wants to be there.In Comic-Con and the Business of Pop Culture author Rob Salkowitz a recognized expert in digital media and the global digital generation (and unabashed comics enthusiast) explores how the humble art form of comics ended up at the center of the 21st-century media universe. From Comic-Con's massive exhibit hall and panels to its exclusive parties and business suites Salkowitz peels back the layers to show how comics culture is influencing communications entertainment digital technology marketing education and storytelling.What can the world's most approachable and adaptable art form tell us about the importance of individual talent and personal engagement in the era of the new global audience the iPad and the quarter-billion-dollar summer blockbuster? Here are some of the issues Salkowitz explores:How do you succeed in the transmedia maelstrom? Comics have hopscotched across the media landscape for decades. What can we learn from their successes and failures as we careen toward a converged digital future? Have comics cracked the digital code? Everyone is scrambling to deal with the business disruptions of digital distribution. Does the recent success of comics on tablets demonstrate a new model for other industries or do dangers lie ahead? What's next for peak geek? Will the ascendant nerd culture of the early 2010s keep its new audience engaged or burn out from overexposure?Comic-Con and the Business of Pop Culture combines the insights business leaders need with the details fans crave about the future ofthe world's most dynamic industry. Even if you can't be in San Diego in July this book brings the excitement into focus . . . no costumes required
language: English
title: Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us About the Future of Entertainment
publisher: McGraw-Hill 2012-05-25