num_pages: 332
description: Here is an accessible step-by-step easy to understand and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person a publicist a graphic designer and a big fat budget. this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile.Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library but they must understand what true marketing is all about and how to do it right.In this guide you'You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a library brand in addition to creating an effective marketing plan social media guidelines identifying assessment tools and providing best practices when developing signage writing website vocabulary and designing promotional materials.Library Marketing Basics will show that you dont need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.
language: English
title: Library Marketing Basics
publisher: Rowman & Littlefield Publishers