num_pages: 608
description: This introduction to the world of retailing provides a global perspective, enhanced by carefully chosen examples and visuals and by global retail profiles at the end of each unit. The multichannel approach integrates brick-and-mortar stores, e-tailing and catalogue retailing as key growth strategies for retailers and discusses the effects of September 11 on the retailing industry.
language: English
title: Retailing Principles: A Global Outlook
titlecomplete: Retailing Principles: A Global Outlook
ratings_count: 1
publisher: Fairchild Books