num_pages: 815
description: This best-selling book gives an introduction to both the theory and practice of advertising.Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented.
language: English
title: Advertising: Principles and Practice
titlecomplete: Advertising: Principles and Practice
genres: Textbooks, Business, School
ratings_count: 77
publisher: Prentice Hall College Div