num_pages: 238
description: What makes you cast your ballot? A Presidential candidate or a good campaign? How s/he stands on the issues or how s/he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—&amp; how that script came to be. It introduces: Harry Treleaven, the 1st adman to suggest that issues bore voters. Image is what counts Roger Ailes, a PR man who coordinated the TV presentations that delivered the product Frank Shakespeare, the man behind the whole campaign, who, after 18 years at CBS, cast the image that sold America a President Richard Nixon himself—a politician running on tv for the highest office in the land
language: English
title: The Selling of the President
titlecomplete: The Selling of the President
characters: Roger Ailes, Richard Nixon, Frank Shakespeare
genres: American, United States, Politics, Political Science, Nonfiction, Presidents, American History, Journalism, History, Government
ratings_count: 874
publisher: Penguin