num_pages: 272
description: In Modern Monopolies  Alex Moazed and Nicholas L. Johnson tell the definitive story of what has changed what it means for businesses today and how managers entrepreneurs and business owners can adapt and thrive in this new era.What do Google Snapchat Tinder Amazon and Uber have in common besides soaring market share? They're platforms - a new business model that has quietly become the only game in town creating vast fortunes for its founders while dominating everyone's daily life. A platform by definition creates value by facilitating an exchange between two or more interdependent groups. So rather that making things they simply connect people.The Internet today is awash in platforms - Facebook is responsible for nearly 25 percent of total Web visits and the Google platform crash in 2013 took about 40 percent of Internet traffic with it. Representing the ten most trafficked sites in the U.S. platforms are also prominent over the globe; in China they hold the top eight spots in web traffic rankings.The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other melding the digital and physical worlds and blurring distinctions between offline and online. These platform giants are expanding their influence from the digital world to the whole economy. Yet few people truly grasp the radical structural shifts of the last ten years.
language: English
title: Modern Monopolies: What It Takes to Dominate the 21st Century Economy
publisher: St. Martin's Press