num_pages: 592
description: For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness.
language: English
title: Advertising Principles & Practice
titlecomplete: Advertising Principles & Practice
genres: Textbooks, Business, School
ratings_count: 77
publisher: Pearson College Div