num_pages: 408
description: The R.J. Reynolds Tobacco Co. practically built the U.S. cigarette industry. From Camel, through Winston and then Salem, its brands dominated the market and crushed competitors. But times and fortunes changed. Lost Empire - The Fall of R.J. Reynolds Tobacco Company is the inside story of what happened to one of the world's most profitable and powerful companies. It details RJR's stunning successes and blunders, the epic battles with lawyers and regulators, and the company's desperate bid to find new smokers, which would propel Big Tobacco into the biggest legal settlement in history.
language: English
title: Lost Empire - The Fall of R.J. Reynolds Tobacco Company
titlecomplete: Lost Empire - The Fall of R.J. Reynolds Tobacco Company
ratings_count: 4
publisher: Winston-Salem Journal