num_pages: 432
description: The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdinithe foremost expert on effective persuasion (Harvard Business Review)explains how its not necessarily the message itself that changes minds but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words to change minds a pre-suader must also change states of mind. Named a Best Business Books of 2016 by the Financial Times and compelling by The Wall Street Journal Cialdinis Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listeners attitudes beliefs or experiences isnt necessary says Cialdiniall thats required is for a communicator to redirect the audiences focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction from the annual letters of Berkshire Hathaway to the annals of history Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say Yes. His book is an essential tool for anyone serious about science based business strategiesand is destined to be an instant classic. It belongs on the shelf of anyone in business from the CEO to the newest salesperson (Forbes).
language: English
title: Pre-Suasion: A Revolutionary Way to Influence and Persuade
publisher: Simon & Schuster