num_pages: 272
description: This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
language: English
title: Asian Brand Strategy: How Asia Builds Strong Brands
titlecomplete: Asian Brand Strategy: How Asia Builds Strong Brands
genres: Business
ratings_count: 19
publisher: Palgrave Macmillan