num_pages: 320
description: Each of the problems brought up by the communication sciencehas benefited from the implicit or / and the explicit presence of semiotics,understood both as theory and integrating methodology. In fact, as alreadyUmberto Eco postulated, there is no semiotics without communication,because any SIGN is appearing as the germ of a potential or realtransmission of meaning(s), as the “hard nucleus” of a certaincommunication process namely, and there is no communication withoutsemiotics, taking into consideration that each communication process is aSEMIOSIS, an action of transmitting a complex of coherent signs(message), through a specific channel, to someone with certain effects. Byvaluing such a dialectics and starting from the already existent models ofcommunication, the author proposes an integrative methodology ofassuming any type of semiosis (“situations of communication”), in order todescribe / control them as complete and efficiently possible.
language: English
title: Semiotics of Light: An Integrative Approach to Human Archetypal Roots
publisher: Cristal-Concept/World Development Organization