num_pages: 608
description: Were surrounded by people who are busy getting their ducks in a row waiting for just the right moment. . . . Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue. From the blog post Whatcha Gonna Do with That Duck? Seth Godin is famous for bestselling books such as Purple Cow and cool entrepreneurial ventures such as Squidoo and the Domino Project. But to millions of loyal readers hes best known for the daily burst of insight he provides every morning rain or shine via Seths Blog. Since he started blogging in the early 1990s he has written more than two million words and shaped the way we think about marketing leadership careers innovation creativity and more. Much of his writing is inspirational and some is incendiary. Collected here are six years of his best most entertaining and most poignant blog posts plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas Godin pushes us to think smarter dream bigger write better and speak more honestly. Highlights include:A marketing lesson from the Apocalypse No everything is not going to be okay Organized bravery Choose your customers choose your futurePaying attention to the attention economy Bandits and philanthropists Godin writes to get under our skin. He wants us to stand up and do something remarkable outside the standards of the industrial system that raised us. Made for dipping into again and again Whatcha Gonna Do with That Duck? is a classic for fans both old and new.
language: English
title: Whatcha Gonna Do with That Duck?: And Other Provocations, 2006-2012
publisher: Portfolio