num_pages: 608
description: Now a decade after the Four Steps to the Epiphany sparked the Lean Startup revolution comes its sequelThe Startup Owner's ManualThe Manual incorporates 10 years of learning and best practicesthat have swept the startup world. It:Incorporates the Business Model Canvas as the organizing principle for startup hypothesesProvides separate paths and advice for web/mobile products versus physical productsOffers a wealth of detailed instruction on how to get keep and grow customers recognizing the different techniques for web and physical channelsAnd teaches a new math for startups: metrics that matter for fueling growthThe Startup Owner's Manual is a step-by-step near-encyclopedic reference manual or how to for building a successful scalable startup. Want to know what to do the first week month or year?What's the right distribution channel for your product?How to get traffic to your web site? and how to activate customers or users on arrival?Who are the right first customers and why? plus many more great tips in nearly 500 pages complete with index glossary and Customer Development ChecklistsIt's the indispensible reference guide for any startup founder entrepreneur investor or educator.
language: English
title: The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
publisher: K & S Ranch