num_pages: 9999
description: For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand to be the first to reflect changes in marketing theory and practice.
language: Spanish; Castilian
title: Dirección de Marketing
titlecomplete: Dirección de Marketing (Spanish Edition)
genres: Business, Reference, Nonfiction, School, Entrepreneurship, Buisness, Economics, Finance, Textbooks, Management
ratings_count: 5860
publisher: Pearson