num_pages: 309
description: Brewing, a venerable American industry, once was dominated by family-owned firms serving a loyal clientele. In the late 1970s, however, the conglomerates got involved, and the beer wars erupted. In Beer Blast, a veteran of the beer wars (from the famous Van Munching clan, importers of Heineken) shares his wealth of colorful, often amazing stories about the personalities, battles, and follies of the beer biz.From the Hardcover edition.
language: English
title: Beer Blast: The Inside Story of the Brewing Industry's Bizarre Battles for Your Money
titlecomplete: Beer Blast: The Inside Story of the Brewing Industry's Bizarre Battles for Your Money
genres: History, Business, Beer, Nonfiction
ratings_count: 100
awards: awardedAt: 946713600000
name: Audie Award
category: Business Information
publisher: Crown Business