num_pages: 256
description: Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. This addition to the Guerrilla Marketing series of books focuses on why small and medium-sized businesses can benefit from conducting focus groups and surveys -- and how they can do it for far less money than they think. This compelling book takes readers on a journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit even the most skeptical business owner, manager, or entrepreneur.
language: English
title: Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money
titlecomplete: Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money
genres: Business
ratings_count: 8
publisher: Kogan Page