description: "Good design is beholden to a constant longing for beauty, shuns accommodation to fashion and temporary effects, and searches for enduring, basic 'rightness.'" So says Günter Jacki, the influential German Professor of design communication. Though Jacki was trained in the "Stuttgart School" tradition, enduring painstaking exercises in classical penmanship, font design, typesetting, book layout, illustration, engraving, and brand, symbol and poster design, he has always eschewed the path of marketability and profit in favor of a more conceptual approach. The search for a correspondence of imagination and representation in all design endeavors is the focus of this first comprehensive publication on Jacki's work. Featuring 700 images gathered over 210 pages, this volume includes not only the most exemplary of Jacki's own design concepts for books, catalogues, symbols fonts, packaging, posters and stamps, but also select projects from his students.
language: English
title: Günter Jacki: Looking for Transmission
titlecomplete: Günter Jacki: Looking for Transmission
publisher: Wasmuth