num_pages: 218
description: A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. 35,000 first printing.
language: English
title: A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
titlecomplete: A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
genres: Reference, Buisness, Business, Leadership, Nonfiction
ratings_count: 729
publisher: Viking Penguin, Inc.