description: Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses.
language: English
title: Principles of Marketing
titlecomplete: Principles of Marketing
genres: Textbooks, Education, Economics, Reference, Entrepreneurship, School, Business, Management, Nonfiction, Academic
ratings_count: 2946
publisher: Prentice Hall