num_pages: 368
description: Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
language: English
title: Marketing Strategy: A Decision Focused Approach
titlecomplete: Marketing Strategy: A Decision Focused Approach
genres: Business
ratings_count: 58
publisher: McGraw-Hill/Irwin