num_pages: 556
description: Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behaviorsuch as new ranking methods involving user engagement and social mediawith an array of effective tactics from basic to advanced.Comprehend SEOs many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media user data and linksDiscover tools to track results and measure successRecognize how changes to your site can confuse search enginesLearn to build a competent SEO team with defined rolesGlimpse the future of search and the SEO industry
language: English
title: The Art of SEO: Mastering Search Engine Optimization
publisher: O'Reilly Media