num_pages: 256
description: .From the stay-at-home dad to the metrosexual to the new macho revival, trend-spotters and bestselling authors of Next show how the role of men has evolved and what it means for business and our culture. This is a revealing exploration of a market in flux--comprising half the population of the world--men. The authors show that the new definition of male is a result of complex social, biological, and economic influences that will revolutionize how we define and reach the "new" male market.
language: English
title: The Future of Men: The Rise of the Übersexual and What He Means for Marketing Today
titlecomplete: The Future of Men: The Rise of the Übersexual and What He Means for Marketing Today
genres: Nonfiction
ratings_count: 15
publisher: Palgrave Macmillan