num_pages: 288
description: Now--America's #1 marketer and consultant puts together the firstcomplete guide to catalog sales! Starting &amp; Building YourCatalog Sales Business Some of America's best known and mostsuccessful businesses, such as Sears, Spiegel, L.L. Bean, andLands' End, are catalog companies, earning a major percentage oftheir profits through catalog sales. If you're a business owner orentrepreneur, now you can do the same with the help of this book.Written by bestselling author Herman Holtz, Starting and BuildingYour Catalog Sales Business is a complete guide to catalog salesthat explains how to get started in and manage a catalog businessprofitably. Packed with anecdotes, worksheets, and examples drawnfrom successful catalog sales businesses, it explains:  * The basics of direct-mail selling and catalog sales * The secrets to creating catalog copy that really sells * The essential elements in the catalog mailing--including how tocreate a strong sales letter and a user-friendly order form * How to choose and use the right mailing lists * Managing the two essentials of the catalog business: sales volumeand pricing
language: English
title: Starting and Building Your Catalog Sales Business: Secrets for Success in One of Today's Fastest-Growing Businesses
titlecomplete: Starting and Building Your Catalog Sales Business: Secrets for Success in One of Today's Fastest-Growing Businesses
ratings_count: 1
publisher: Wiley