num_pages: 368
description: A Detroit Free Press reporter demythologizes Lee Iacocca’s leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. “Everyone who cares about american industry should read [this book]” (New York Times Book Review). Index.
language: English
title: Behind the Wheel at Chrysler: The Iacocca Legacy
titlecomplete: Behind the Wheel at Chrysler: The Iacocca Legacy
ratings_count: 15
publisher: Mariner Books