num_pages: 291
description:  This book doesn't just promise to change the way you think about sleight of hand and David Copperfieldit will also change the way you think about the mind. Jonah Lehrer author of How We Decide and Proust Was A Neuroscientist Stephen Macknik and Susana Martinez-Conde the founders of the exciting new discipline of neuromagic have convinced some of the world's greatest magicians to allow scientists to study their techniques for tricking the brain. This book is the result of the authors' yearlong world-wide exploration of magic and how its principles apply to our behavior. Magic tricks fool us because humans have hardwired processes of attention and awareness that are hackablea good magician uses your mind's own intrinsic properties against you in a form of mental jujitsu. Now magic can reveal how our brains work in everyday situations. For instance if you've ever bought an expensive item you'd sworn you'd never buy the salesperson was probably a master at creating the illusion of choice a core technique of magic. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education. Sleights of Mind makes neuroscience fun and accessible by unveiling the key connections between magic and the mind. 
language: English
title: Sleights of Mind: What the Neuroscience of Magic Reveals about Our Everyday Deceptions
publisher: Henry Holt and Co.