num_pages: 280
description: If youre part of a financial brand marketing sales or leadership team you know the entire industry is in the midst of exponential change fueled by new technologies.Consumers now make purchase decisions long before they walk into a physical branch location if they walk into a branch at all while mobile banks digital lenders and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Up to this point youve only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because youre not getting the results you hoped for. Youre also confused about what you should do next.In Banking on Digital Growth  James Robert Lay unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands. Youll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leadernot a cost center.
language: English
title: Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands
publisher: Lioncrest Publishing