num_pages: 400
description: One of the key determinants of success for today’s high-technology companies is product strategy―and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple―plus a new focus on growth strategies and on Internet businesses―define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
language: English
title: Product Strategy for High Technology Companies
titlecomplete: Product Strategy for High Technology Companies
genres: Business, Technology, Nonfiction, Entrepreneurship, Buisness, Management
ratings_count: 152
publisher: McGraw Hill