num_pages: 280
description: The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century
language: English
title: The Other Guy Blinked and other Dispatches from the Cola Wars
titlecomplete: The Other Guy Blinked and other Dispatches from the Cola Wars
genres: Business, Nonfiction
ratings_count: 225
publisher: Bantam