num_pages: 811
description: For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis.Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research and marketing decision-making.
language: English
title: Marketing Research: An Applied Orientation
titlecomplete: Marketing Research: An Applied Orientation
genres: Management, Economics, Research, Business, Textbooks, Nonfiction
ratings_count: 450
publisher: Pearson/Prentice Hall