num_pages: 360
description: For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
language: English
title: A Framework for Marketing Management
titlecomplete: A Framework for Marketing Management
genres: Business, Reference, Nonfiction, School, Textbooks, Management
ratings_count: 340
publisher: Pearson College Div