description: This textbook introduces the strategic management tools and techniques used by firms competing in the global economy. Business- level, corporate-level, acquisition, and international approaches to strategy are examined. The fifth edition adds 35 case studies of international companies, a chapter on entrepreneurship, and sections on profit pools, activity mapping, and the balanced scorecard. Annotation c. Book News, Inc., Portland, OR
language: English
title: Strategic Management: Competitiveness & Globalization: Theory & Cases
titlecomplete: Strategic Management: Competitiveness & Globalization: Theory & Cases
genres: Business
ratings_count: 41
publisher: West Publishing Company