description: This double cassette-book shows how to create winning mail-order campaigns. The author has produced successful mail-order campaigns for Reader's Digest , The Republican Party, and Time/Life Books. He covers everything one needs to know about planning, creating, and financing profitable mail-order campaigns, including the ten commandmemts for creating successful mail-order packages, copywriting ``tricks of the trade,'' ``hot potato'' action devices, and techniques for choosing the best mailing lists. Included are many examples of Weintz's mail-order success stories from his 40 years in the business.
language: English
title: The Solid Gold Mailbox: How to Create Winning Mail-Order Campaigns...By the Man Who's Done It All
titlecomplete: The Solid Gold Mailbox: How to Create Winning Mail-Order Campaigns...By the Man Who's Done It All
ratings_count: 2
publisher: Wiley