num_pages: 261
description: Throughout much of the twentieth century, the American corporation was looked to as a bedrock of stability and security, a benevolent institution whose power and influence was a trusted force in business and society alike. For better or worse, this corporation no longer exists. The intensified competition produced by globalization, deregulation, and information technology, along with slowed growth and economic flux, have profoundly altered corporate America's relationship with employees, shareholders, communities, government, and society. New World, New Rules is a compelling chronicle of the American corporation's changing role, as well as a perceptive look at what these changes mean for both business and public policy. Author Marina Whitman shares both personal experiences and in-depth research from her distinguished career as a business leader, government adviser, teacher, and influential corporate strategist. One of the first women appointed to a major corporate board, a former vice president at General Motors, and a former member of the President's Council of Economic Advisers, Whitman is currently a director of five major multinational corporations and a renowned scholar of economics and public policy. Here is the remarkable account of what she has observed during a period of unprecedented business upheaval. As it surveys the uncertain new relationship between American business and American society, New World, New Rules challenges our companies and our government to consider new practices and policies that will contribute to corporate viability as well as to the health of American society.
language: English
title: New World, New Rules: The Changing Role of the American Corporation
titlecomplete: New World, New Rules: The Changing Role of the American Corporation
ratings_count: 1
publisher: Harvard Business Review Press