num_pages: 200
description: Oral communication is quite different in its spontaneity and communicative power from textual and visual communication. Culturally-bounded expectations of ways of speaking and individual creativity provide the spark that can ignite revolution or calm the soul. This book explores, from a cross-cultural perspective, the centrality of orality in the ideological processes that dominate public discourse, providing a counterbalance to the debates that foreground literacy and the power of written communication.
language: English
title: Orality: The Power of the Spoken Word
titlecomplete: Orality: The Power of the Spoken Word
publisher: Palgrave Macmillan