num_pages: 224
description: An insider's look at the Jim Beam brand from a 7th generation Master DistillerWritten by the 7th generation Beam family member and Master Distiller Frederick Booker Noe III Beam Straight Up is the first book to be written by a Beam the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon including Fred's storied youth growing up Beam in Bardstown Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.- Includes details of Fred Noe's life on the road spreading the bourbon gospel- Describes Fred's journey to becoming the face of one of America's most iconic brands- Shares a simple primer on how bourbon is made- Offers cocktail and food recipesFor anyone wanting a behind the scenes look at Jim Beam and an understanding of the bourbon industry Beam Straight Up will detail the family business and its role in helping to shape it.
language: English
title: Beam, Straight Up: The Bold Story of the First Family of Bourbon
publisher: Wiley