num_pages: 160
description: Shel Horowitz says that not only can honest, ethical businesses survive—they can thrive! In his startling new book, Principled Marketing That Puts People First, he demonstrates how these principles can work for anything from a one-person shop to a huge Build long-term relationships with customers, employees, suppliers, even competitors, based on mutual success Run your business based on core principles of honesty, integrity, and quality Market share usually doesn’t matter—but the Golden Rule does! The most important sales skill isn't even about selling This book has been republished in India and Mexico (in Spanish), won the Apex Award for best book in the PR industry, and has been endorsed by 89 prominent entrepreneurs and marketers including
language: English
title: Principled Profit: Marketing That Puts People First
titlecomplete: Principled Profit: Marketing That Puts People First
ratings_count: 1
publisher: Accurate Writing & More