num_pages: 528
description: This manual offers a soup-to-nuts breakdown of the various steps an organization's trainers or managers must take to develop sales training that gives their salespeople a critical advantage versus the competition. Who should read this book? Anyone involved in creating sales training, anyone interested in supporting the readiness of their organization's sales force, or anyone who asks themselves the following Is your company introducing a new product or service whose ultimate success depends on the ability of the salespeople to present it effectively to customers? Are you always certain how to target various audience groups (i.e. salespeople, sales managers, customer service reps, etc) with the right type of sales training? Are you sure you know how to benchmark the best sales training practices, or measure the results of your sales training? Do you occasionally wonder about how you're going to meet new challenges raised by increased competition, rapidly changing markets, or the accelerated pace of technology? This book is specifically designed Help you define the components of a successful sales training curriculum.Follow a generic step-by-step process which can be used as a model for developing more effective sales training.Use highly practical performance tools at precisely your point of need in the sales training development cycle. Book ChaptersThe Keys to Sales Training SuccessA Sales Training CurriculumStep-by-Step Guide to Sales Training DevelopmentSales Training Performance Tools Includes Sales Training Tools on Disk!The book is accompanied by a disk containing the sales training performance tools for quick, easy modification and printing. The tools Checklist for identifying problems in your current sales trainingDecision tool for assessing your current sales training developmentIdea list for gaining top management's support for your sales trainingPlanning worksheets Defining needsDesigning the solutionDeveloping the trainingTesting the trainingProducing trainingTrain-the-TrainerMaintaining the training
language: English
title: the performance, measurement, management, and appraisal sourcebook
titlecomplete: the performance, measurement, management, and appraisal sourcebook
publisher: Human Resource Development Pr