num_pages: 640
description: Designed to give your students the extra support they need to succeed in your classroom, our Study Edition of Wilcox's Public Strategies and Tactics offers perforated chapter practice tests at the end of the textbook, an optional Practice Test Solutions Manual with access to professional tutoring, and an Instructor's Testing Manual with solutions to the practice tests and ready-made midterm and final exams. Using real-life case studies, Public Strategies and Tactics helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. The text presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations.
language: English
title: Public Relations: Strategies and Tactics (Study Edition)
titlecomplete: Public Relations: Strategies and Tactics (Study Edition) (7th Edition)
genres: Nonfiction
ratings_count: 204
publisher: Allyn & Bacon