num_pages: 320
description: An Advertising Hall of Fame executive and former chairman of BBDO North America recounts his contributions to some of the most successful ad campaigns from the past thirty years, outlining the lessons he learned about attracting consumers, overcoming communications problems, and more. 30,000 first printing.
language: English
title: Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising
titlecomplete: Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising
genres: Memoir, Nonfiction, Business
ratings_count: 144
publisher: Portfolio Hardcover