num_pages: 276
description: A collection of humorous essays and piquant anecdotes underpinned by well-informed insight. Probably the best selling book on doing in business in China ever  and undoubtedly the best ever written  400 Million Customers is both amusing and informed. First published in 1937 it is the distillation of the experiences of one of the most successful foreign businessmen ever to wash up on the China coast. Crow brilliantly explains the eternal truths about doing business in the Middle Kingdom.
language: English
title: 400 Million Customers
publisher: Soul Care Publishing