num_pages: 208
description: Learn to create dynamic and effective interactive online advertising from one of the leading authorities the field. The tools and approaches profiled in this book can help advertisers determine what online consumers want and need, and how to create marketing tools that meet those needs. This book covers the fundamentals of online interactive communication and profiles real-world approaches advertisers can use to achieve effective results from their online campaigns. Through exploration of consumer behaviors and designing ways to reach those consumers with highly targeted ad messages, effective interactive design and ad distribution, Advertising Interactively will serve as a guide for generating the greatest Return On Investment possible in today's online advertising market.
title: Advertising Interactively
titlecomplete: Advertising Interactively
ratings_count: 1
publisher: LearningCraft Press