num_pages: 537
description: Offering both real-world "and" theoretical perspectives, this book features exceptionally comprehensive yet "manageable" coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Market Mechanisms. Products and Services. Market Research and Advertisement. Company-Centric. Exchanges and Collaboration. E-Government, B2E. M-Commerce. Infrastructure and Application Developments. Privacy, Legal and Security. Payments and Order Fulfillment. Strategy, Going global, and Internet Communities. For anyone interested in e-commerce. Ideal for busy executives.
language: English
title: Introduction to E-Commerce
titlecomplete: Introduction to E-Commerce
ratings_count: 64
publisher: Pearson College Div