num_pages: 288
description: "Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."-- Phil Kotler, S. C. Johnson &amp; Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
language: English
title: Brand Asset Management: Driving Profitable Growth Through Your Brands
titlecomplete: Brand Asset Management: Driving Profitable Growth Through Your Brands
genres: Business
ratings_count: 34
publisher: Jossey-Bass