num_pages: 624
description: A complete start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete best-practices foundation in measurement strategy implementation reporting and optimization this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience you'll sharpen your core competencies discover hidden functionality learn to avoid common pitfalls and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Millions of organizations have installed Google Analytics including an estimated 67 percent of Fortune 500 companies but deficiencies plague most implementations and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough  you can address the gaps in your own still set transcend the common limitations and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton Tim Ash Bryan and Jeffrey Eisenberg and Jim Sterne  and a foreword by Avinash Kaushik  enhance the learning experience and empower you to drive consistent real-world improvement through analytics.
language: English
title: Google Analytics Breakthrough: From Zero to Business Impact
publisher: Wiley