num_pages: 434
description: Big personalities high dramathe extraordinary behind-the-scenes story of the Food Network now about to celebrate its twentieth anniversary: the business media and cultural juggernaut that changed the way America thinks about food. In October 1993 a tiny start-up called the Food Network debuted to little notice. Twenty years later it is in 100 million homes approaches a billion dollars a year in revenue and features a galaxy of stars whose faces and names are as familiar to us as our own familys. But what we dont know about them and the people behind them could fill a book. Based upon extensive inside access documents and interviews with hundreds of executives stars and employees all up and down the ladder Allen Salkins book is an exhilarating roller-coaster ride from chaos to conquest (and sometimes back). As Salkin takes us inside the conference rooms studios homes restaurants and after-hours meetings we see a salty Julia Child lording it over the early network performers; a fragile Emeril Lagasse staggering from the sudden public shock of cancellation; a very green Rachael Ray nearly burning down the set on her first day; a torn Tyler Florence accepting the Applebees job he knows he cant refuse but with a chill running down his spine; a determined Bobby Flay reinventing himself once again to survive. Paula Deen Tom Colicchio Anthony Bourdain Mario Batali Jamie Oliver Martha Stewart Guy Fieri Cat Cora: Salkin illuminates the people we thought we knew and the ones we never knew about in this irresistible story of the intersection between business television pop culture foodand us.
language: English
title: From Scratch: Inside the Food Network
publisher: G.P. Putnam's Sons