num_pages: 241
description: How much do we know about why we buy? What truly influences our decisions in todays message-cluttered world? An eye-grabbing advertisement a catchy slogan an infectious jingle? Or do our buying decisions take place below the surface so deep within our subconscious minds were barely aware of them?In BUYOLOGY Lindstrom presents the astonishing findings from his groundbreaking three-year seven-million-dollar neuromarketing study a cutting-edge experiment that peered inside the brains of 2000 volunteers from all around the world as they encountered various ads logos commercials brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his Gruesome health warnings on cigarette packages not only fail to discourage smoking they actually make smokers want to light up.Despite government bans subliminal advertising still surrounds us  from bars to highway billboards to supermarket shelves.Cool brands like iPods trigger our mating instincts.Other senses  smell touch and sound - are so powerful they physically arouse us when we see a product.Sex doesn't sell. In many cases people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away .Companies routinetly copy from the world of religion and create rituals  like drinking a Corona with a lime  to capture our hard-earned dollars.Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro Nokia Calvin Klein Ford and American Idol BUYOLOGY is a fascinating and shocking journey into the mind of todays consumer that will captivate anyone whos been seduced  or turned off  by marketers relentless attempts to win our loyalty our money and our minds. Includes a foreword by Paco Underhill.
language: English
title: Buyology: Truth and Lies About Why We Buy
publisher: Doubleday