num_pages: 428
description: Consumer Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered * chronicle, composition and fabulation in consumer research* postmodern approaches to pluralism in consumer research* marketing in cyberspace* poststructuralism in marketing* semiotics in marketing and consumer research
language: English
title: Consumer Research: Postcards From the Edge
titlecomplete: Consumer Research: Postcards From the Edge (Consumer Research and Policy)
ratings_count: 4
publisher: Routledge