num_pages: 306
description: The best product or service in the world will never be successful unless its provider knows how to attract enthusiastic customers.Chelsea Green has published numerous books that promote self-sufficiency through independent work. Eliot Coleman inspired a nation of market gardeners with his New Organic Grower . Then Lynn Byczynski refined the model of horticultural entrepreneur in The Flower Farmer , and Michael Phillips followed suit in The Apple Grower . Gene Logsdon's The Contrary Farmer provides the tools to make cottage farming economically viable, while in The Bread Builders , Daniel Wing and Alan Scott lay the foundation for revival of the village baking tradition.We expect that Shel Horowitz's Grassroots Getting Noticed in a Noisy World will be welcomed by the organic farmers, solar-energy installers, telecommuters, environmental activists, community gardeners, and straw-bale-house builders of the world. Although he doesn't presume that all of his readers will have embraced the principles of sustainable living, Horowitz's approaches are especially well-matched to the bootstrap businesses and organizations that comprise the new sustainability economy.Horowitz's key assumption is that the diverse entrepreneurs who need this book will have one thing in common--they won't have much money to spend on marketing efforts. His book tells Originally published as Marketing Without Megabucks (Simon &amp; Schuster, 1993), this book has been thoroughly revised, including a major new section on the development that has been the greatest boon ever to the grassroots marketer--the Internet.
language: English
title: Grassroots Marketing: Getting Noticed in a Noisy World
titlecomplete: Grassroots Marketing: Getting Noticed in a Noisy World
ratings_count: 8
publisher: Chelsea Green