num_pages: 240
description: This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.
language: English
title: Relationship Marketing: Dialogue and Networks in the E-Commerce Era
titlecomplete: Relationship Marketing: Dialogue and Networks in the E-Commerce Era
ratings_count: 4
publisher: Wiley