num_pages: 249
description: Explains how to optimize e-business Web sites using design, graphics, and riveting content, while exploring the collection of leads and marketing copy, and commenting on the effectiveness of ten e-commerce sites.
language: English
title: Poor Richard's Web Site Marketing Makeover: Improve Your Message and Turn Visitors into Buyers
titlecomplete: Poor Richard's Web Site Marketing Makeover: Improve Your Message and Turn Visitors into Buyers
ratings_count: 3
publisher: Top Floor Pub