description: The first biography of a management phenomenon, Tom Peters - guru, corporate messiah, author and fashion accessory - The Tom Peters Phenomenon uncovers the truth behind the hype, the reality behind the Peters mythology. Stuart Crainer traces the rise of a one-man industry from Vewtnam, McKinsey and the Pentagon to a corporate Billy Graham. Stuart Crainer gained unique acess to Tom Peters, obtaining many hours of revealing interviews. He has built a complete picture by talking to Peters' fformer associates, his contemporaries, acolytes and opponents. The Tom Peters Phenomenon is a searching account of a management icon which simultaneously semstifies the whole guru industry and attempts to explain why manager continue to put such faith and dollars into a select few individuals.
language: English
title: The Tom Peters Phenomenon: Corporate Man to Corporate Skunk
titlecomplete: The Tom Peters Phenomenon: Corporate Man to Corporate Skunk
genres: Business, Nonfiction
ratings_count: 6
publisher: Capstone