description: Seybold, a respected Internet consultant, shares her thoughts on what it takes to build a successful online business focused on intimately knowing a customer's wants and needs. While many of her 16 case studies describe larger companies, her powerful strategies offer important insights for small-business owners.
language: English
title: Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond
titlecomplete: Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond
genres: Technology, Internet, Management, Nonfiction, Business
ratings_count: 102
publisher: Random House Audio