num_pages: 448
description: "It's All Part of the Game" dramatically recounts how, against the odds, "Sports Illustrated" grew from a misbegotten enterprise into a cultural institution. From halting editorial beginnings, "Sports Illustrated" has evolved into a journalistically tough and visually spectacular magazine that remains one of the truly influential voices in journalism. photo insert.
language: English
title: The Franchise: A History of Sports Illustrated Magazine
titlecomplete: The Franchise: A History of Sports Illustrated Magazine
genres: Sports, Journalism, Nonfiction
ratings_count: 59
publisher: Hyperion