num_pages: 236
description: People in all demographics and regions of the world are more connected than ever before to the products issues places and individuals in their lives. This book recognizes that weve come to a place where people can represent their real identityboth personal and professionaland use the social filters on the Web to connect with the world around them. Sheryl Sandberg Chief Operating Officer Facebook ...A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive. David Mather President Hoovers Inc. The 90s were about the World Wide Web of information and the power of linking web pages. Today its about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live work and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function from sales and marketing to recruiting collaboration to executive decision-making product development to innovation. In The Facebook Era Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. Shih is singularly qualified to write this book: One of the worlds top business social networking thought leaders and practitioners she created the first business application on Facebook and leads salesforce.coms partnershipwith Facebook. Through case studies examples and a practical how-to guide Shih helps individuals companies and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities target marketing messages find the best employees and engage customers as true partners throughout the innovation cycle. Finally she presents a detailed action plan for positioning your company to win in todays radically new era: The Facebook Era. Join the conversationwww.thefacebookera.com. Fan the bookwww.facebook.com/thefacebookera. Right this minute more than 1.5 million people are on Facebook. Theyre interacting with friendsand talking about your brands. Theyre learning about your businessand providing valuable information you can use to market and sell. In the Facebook Era youre closer to your customers than ever before. Read this book and then go get them! Clara Shih offers best practices for overcoming obstacles to success ranging from privacy and security issues to brand misrepresentation and previews social networking trends that are just beginning to emergehelping you get ahead of the curve and ahead of the competition too. Includes a practical 60-day action plan for positioning your company to win in the Facebook Era For companies of all sizes in all industriesand business functions ranging from marketing to operations By Clara Shih creator of Faceconnector the first business application on Facebook Learn how toUnderstand how social networking transforms our personal and professional relationshipsWhy social networking will have business impact comparable to the Internet Use online social networks to hypertarget your customersHone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevance Define and implement your optimal social networking brand strategyAsk the right questions set the right goals and priorities and execute on it Implement effective governance and complianceUnderstand and mitigate the risks of social networking/Web 2.0 initiatives
language: English
title: The Facebook Era: Tap Online Social Networks to Build Better Products, Reach More People, and Sell More Stuff
publisher: Pearson P T R