num_pages: 256
description: Shows how to manage the ``talk factor'' in your company—spreading good news about the organization—and initiate a full-scale, word-of-mouth blitz to supplement any marketing strategy. Best of all, the techniques described here work for all organizations—big or small, professional or social, profit or non-profit. Whatever you're selling, it can help you wield the most powerful marketing tool of all.
language: English
title: Word-Of-Mouth Marketing
titlecomplete: Word-Of-Mouth Marketing
genres: Business
ratings_count: 14
publisher: Wiley