num_pages: 288
description: This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
language: English
title: A Handbook of Qualitative Methodologies for Mass Communication Research
titlecomplete: A Handbook of Qualitative Methodologies for Mass Communication Research (Anthropoloy)
ratings_count: 10
publisher: Routledge