num_pages: 221
description: How would you like to triple the number of people in your community with a library card and see them using your library regularly? With the remarkably popular campaign known as the Power Card Challenge, Patrick Jones and his colleagues at the Houston Public Library enrolled well over 200,000 new library users. They also watched circulation of juvenile materials increase by over 33 percent. Encouraged by this success, Jones surveyed and studied more than 50 other campaigns aimed at both adults and kids. In clear, helpful detail, he walks us through the greatest success stories. Packed with surefire advice from libraries large and small, this book will stir your imagination and provide the material that will help you avoid having to start from scratch. Includes dozens of sample brochures, press kits, ads, handouts, strategic plans, budget outlines, meeting minutes, and more.
language: English
title: Running a Successful Library Card Campaign: A How-To-Do-It Manual for Librarians
titlecomplete: Running a Successful Library Card Campaign: A How-To-Do-It Manual for Librarians (How to Do It Manuals for Librarians)
ratings_count: 4
publisher: Neal-Schuman Publishers