num_pages: 256
description: The microbusiness is huge! Thats not just a play on words but an indisputable fact that millions of budding entrepreneurs have already figured out. On top of adding to their income and creating safety nets in case the ax falls at work they have been able to unlock their creativity and find a sense of fulfillment they never dreamed possible--or rather day-dreamed possible from their uninspiring cubicle.In The Economy of You author and microbusiness owner herself Kimberly Palmer illuminates the everyday faces behind this growing movement starting with her own journey. Readers will meet a deli employee who makes custom cakes at night an instrument repairman who sells voice-overs on his website a videographer who started a profitable publishing house on the side and many other inspirational examples of those who have discovered how to turn their joys and hobbies into a profitable microbusiness. Interwoven in the profiles are concrete guidelines for readers looking to launch rewarding businesses of their own including:  Tips for figuring out the ideal side gig  Ideas for keeping start-up costs low  Advice on juggling a fledgling enterprise and a full-time job  Branding and marketing basics that bring results  When and what to offer for free  And much moreYour employer can guarantee nothing but todays wages. Its up to YOU to build real financial stability. Its empowering gratifying and now easy to do with The Economy of You.
language: English
title: The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Life
publisher: AMACOM