num_pages: 256
description: “This breakthrough ‘how to’ book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations.” — Richard Spaulding, Member of the Board of Directors, Scholastic Corporation Rafi Mohammed, author of The Art of Pricing , shows businesses how to reap financial windfalls and sustain growth using the underexploited and often overlooked strategy of setting prices.
language: English
title: The 1% Windfall: How Successful Companies Use Price to Profit and Grow
publisher: Harper Business