num_pages: 248
description: How do designers get ideas? Many spend their time searching for clever combinations of forms fonts and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic The New Basics  Ellen Lupton best-selling author of such books as Thinking with Type and Design It Yourself  and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical rigorous way informed by contemporary media theory and software systems. Through visual demonstrations and concise commentary The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point line plane scale hierarchy layers and transparency. The New Basics explains the key concepts of visual language that inform any work of designfrom a logo or letterhead to a complex web site. It takes a fresh approach to design instruction by emphasizing visually intensive form-based thinking in a manner that is in tune with the latest developments in contemporary media theory art and technology. Colorful compact and clearly written The New Basics is the new indispensable resource for anyone seeking a smart inspiring introduction to graphic design and destined to become the standard reference work in design education.
language: English
title: Graphic Design: The New Basics
publisher: Adams Media