num_pages: 236
description: Written for the ordinary consumer as well as for advertisers and trade regulators, this book aims to demonstrate how advertising can better serve its audience. Ivan Preston takes us down the slippery slope, from the high ground of honest product information to the unscrupulous bottom-of-the-barrel claims that are wholly false. Along the way he documents the subtle misrepresentations, half and lesser truths, and exploitations of our gullibility that abound in contemporary advertising.
language: English
title: Tangled Web They Weave: Truth, Falsity, & Advertisers
titlecomplete: Tangled Web They Weave: Truth, Falsity, & Advertisers
ratings_count: 3
publisher: University of Wisconsin Press