num_pages: 256
description: Muhammad Yunus the practical visionary who pioneered microcredit and with his Grameen Bank won the 2006 Nobel Peace Prize has developed a visionary new dimension for capitalism which he calls social business. By harnessing the energy of profit-making to the objective of fulfilling human needs social business creates self-supporting viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place.In this book Yunus shows how social business has gone from being a theory to an inspiring practice adopted by leading corporations entrepreneurs and social activists across Asia South America Europe and the US. He demonstrates how social business transforms lives; offers practical guidance for those who want to create social businesses of their own; explains how public and corporate policies must adapt to make room for the social business model; and shows why social business holds the potential to redeem the failed promise of free-market enterprise.
language: English
title: Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs
publisher: PublicAffairs