num_pages: 351
description: In his consideration of the language of the fashion magazine―the structural analysis of descriptions of women's clothing by writers about fashion―Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation."
language: English
title: The Fashion System
titlecomplete: The Fashion System
genres: Essays, Art, Philosophy, Design, Fashion, Semiotics, Theory, Nonfiction, Anthropology, Research
ratings_count: 349
publisher: University of California Press