num_pages: 383
description: On May 2003, the RVR-AIM Center for Corporate Responsibility launched AIM's first ever casebook on the various practice and understanding of corporate responsibility in Asia. Entitled Doing Good and Doing Well, the casebook is AIM and the Association of Deans of Southeast Asian Graduate Schools of Management's (ADGSM) contribution to what is perceived by business as a positive and dynamic area of business practice.Corporate responsibility has been evolving through the years in Asia and is practiced by many firms in their own ways. Prof. Felipe B. Alfonso, Executive Director of RVR, noted that the basic understanding of corporate responsibility through corporate citizenship contributes to the proper management and continued success of business.Also, Ramon V. Del Rosario, Jr., Chair of the Board of Advisers of the RVR Center, said that the long-term interests of business are best served only when "its profitability and growth are accomplished alongside the development of the communities, the protection and sustainability of the environment, and the improvement of the people's quality of life."Doing Good and Doing Well is RVR Center's response on how corporate responsibility could be more practiced and well integrated into business strategies and general management. It is a collection of 20 cases and situations on the problems faced by business practitioners as they engaged or did not engage in corporate responsibility in five areas of action - community relations, business and the environment, labor and workplace conditions, corporate social investment, and corporate governance.Doing Good and Doing Well is also a helpful tool for graduate business students, teachers, and corporate responsibility practitioners interested in looking how corporate responsibility is practiced in particular firms in five countries in Southeast Asia, India and China.The casebook is a result of two case writing workshops conducted in September 2000 and January 2002. It also benefited from, and contributed to, the discussions in the 1st Asian Forum on Corporate Responsibility last 2-4 July 2002 in Dusit Hotel Nikko, Makati City.
language: English
title: Doing Good and Doing Well: Cases on Corporate Social Responsibility in Asia
publisher: Asian Institute of Management