num_pages: 838
description: A complete book about all aspects of Lead Generation. Over 840 pages, 16 chapters; The Changing Business Marketing; Lead Generation; Planning Lead Programs; Measuring Lead Generation; Generating Leads; Creating Offers; Direct Mail; TelephoneSelling; Seminar Selling; Trade Shows; Customer Lead Generation; Building a Management Database; The Lead Planning Model; Sales Compensation; Creating a Unique Selling Proposition. The perfect book for anyone involved in generating sales leads.
language: English
title: The Lead Generation Handbook
titlecomplete: The Lead Generation Handbook
ratings_count: 1
publisher: Direct Marketing Pub