num_pages: 519
description: This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
language: English
title: Introduction to Mass Communication 2001: Media Literacy and Culture
titlecomplete: Introduction to Mass Communication 2001: Media Literacy and Culture
genres: Textbooks, Nonfiction, School
ratings_count: 170
publisher: Mayfield Pub Co