description: If you're out of sight on the Web, says Search Engine Optimization specialist Richard John Jenkins, you're out of mind. Braving the wilds of search engine myths and facts, Richard offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines. From purchasing placement to optimizing keyword variations, from avoiding "black hat" SEO practices to setting up a search-friendly site, Richard covers it all. He also shares how to best submit your Web pages for indexing, how to monitor page rank, and how to build a solid base of links to your site. A must-watch video tutorial for experienced website publishers and for those just getting into the Web game.Topics Include 
   Search engine optimization (SEO) vs. search engine marketing (SEM) 
   Getting to know your searchers 
   Crawler-based search engines 
   Keywording to rank high in searches 
   Keyword combinations, variations, and stop words 
   Setting up a site the wrong way: what to avoid 
   Creating a search-friendly site 
   Submitting websites for search engine indexing 
   Building link relationships 
 
title: Search Engine Optimization
titlecomplete: Search Engine Optimization
ratings_count: 5
publisher: lynda.com, Inc