num_pages: 386
description: A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing
language: English
title: The Cola Wars: The story of the global battle between the Coca-Cola Company and PepsiCo, Inc.
titlecomplete: The Cola Wars: The story of the global battle between the Coca-Cola Company and PepsiCo, Inc.
genres: Nonfiction, Business
ratings_count: 25
publisher: Everest House