num_pages: 336
description: Contents | Preface; Section I. The Common Core, Chapter 1. Writing for the Mass Media, Chapter 2. Objectivity, Chapter 3. Information Gathering, Chapter 4. Good Grammar, Chapter 5. Clarity, Chapter 6. Style; Section II. The News Burst, Chapter 7. What Is the News Burst?, Chapter 8. Writing the News Take 1, Chapter 9. Writing the News Take 2, Chapter 10. The News Recognizing the similarities, remembering the differences; Section III. Depth-and-Context Writing, Chapter 11. What Is Depth-and-Context Writing?, Chapter 12. Depth-and-Context Take 1, Chapter 13. Depth-and-Context Take 2, Chapter 14. Depth-and-Context Recognizing the similarities, remembering the differences; Section IV. Persuasive Writing, Chapter 15. What Is Persuasive Writing?, Chapter 16. Persuasive Take 1, Chapter 17. Persuasive Take 2, Chapter 18. Persuasive Recognizing the similarities, remembering the differences, Chapter 19. Responsibilities of the Mass Communicator; Index; Acknowledgments
language: English
title: MASTERING THE MESSAGE: MEDIA WRITING WITH SUBSTANCE AND STYLE
titlecomplete: MASTERING THE MESSAGE: MEDIA WRITING WITH SUBSTANCE AND STYLE
ratings_count: 2
publisher: Kendall Hunt Publishing