num_pages: 385
description: This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet start–up ever attempted; how they convinced the world’s biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through all the money in just over a year. The rise and fall of boo.com is an insider’s look at the 18 months of euphoria that ushered in the dot.com era.
language: English
title: Boo Hoo: A Dot.com Story from Concept to Catastrophe
titlecomplete: Boo Hoo: A Dot.com Story from Concept to Catastrophe
genres: Business, Technology, Biography, Nonfiction
ratings_count: 304
publisher: Random House UK