num_pages: 234
description: Nominated for the FNAC-Arthur Andersen Trophy for Best Business Book of the Year.
language: English
title: Reinventing the Brand: Can the World's Top Brands Survive the New Market Realities
titlecomplete: Reinventing the Brand: Can the World's Top Brands Survive the New Market Realities
ratings_count: 6
publisher: Kogan Page Business Books