num_pages: 444
description: The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion this text explores the structure and functions of attitudes consistency between attitude and behavior and issues in attitude measurement.
language: English
title: The Dynamics of Persuasion: Communication and Attitudes in the 21st Century
publisher: Routledge