num_pages: 304
description: This indispensable resource presents a straightforward technique to evolve a customer-driven perspective from new product development in order to effectively manage the supply chain. Explains how to leverage continuous improvement initiatives to attain higher levels of performance, create accurate performance measures and maximize the market impact of novel product releases. Includes examples from leading companies.
language: English
title: Customer-Driven Strategy: Winning Through Operational Excellence
titlecomplete: Customer-Driven Strategy: Winning Through Operational Excellence
ratings_count: 4
publisher: Wiley