num_pages: 629
description: ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.
language: English
title: Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
titlecomplete: Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
genres: Business
ratings_count: 76
publisher: South-Western College Pub