num_pages: 720
description: This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
language: English
title: Business Marketing: Connecting Strategy, Relationships, and Learning
titlecomplete: Business Marketing: Connecting Strategy, Relationships, and Learning (MCGRAW HILL/IRWIN SERIES IN MARKETING)
ratings_count: 4
publisher: McGraw-Hill/Irwin