num_pages: 226
description: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
language: English
title: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
titlecomplete: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
genres: Business, Leadership, Technology, Psychology, Nonfiction, Entrepreneurship, Buisness, Economics, Design, Management
ratings_count: 28264
publisher: HarperBusiness