num_pages: 414
description: Essential McLuhan brings together in one concise volume key writings by Marshall McLuhan, the hugely influential guru of the mass media. Today, in a communications environment transformed by the rapid spread of electronic media, McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world in the 1960s. A whole new generation is turning to his work to understand a global village made real by the coming of the information superhighway.This comprehensive collection includes extracts from McLuhan's famous books Understanding Media and The Gutenberg Galaxy , as well as selections from his other books, articles, correspondence, interviews and published speeches. There is also a 'sourcebook' of key quotations drawn from the whole body of McLuhan's work, and a full bibliography of writings by and about McLuhan.
language: English
title: Essential McLuhan
titlecomplete: Essential McLuhan
genres: Criticism, Sociology, Essays, Politics, Nonfiction, Philosophy, Theory, Communication, Art
ratings_count: 191
publisher: Routledge