num_pages: 736
description: With coverage of current marketing practices and exciting new features Lamb, Hair, McDaniel's MARKETING 10e will have your students saying, "Now that's marketing." You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. MARKETING 10e with its engaging presentation of concepts will bring forward how much the principles of marketing play a role in your day to day lives, even when you don't recognize it.
language: English
title: Marketing
titlecomplete: Marketing
genres: Nonfiction, Textbooks, Business, School
ratings_count: 325
publisher: Thomson South-Western