num_pages: 192
description: How identity influences the economic choices we makeIdentity Economics provides an important and compelling new way to understand human behavior revealing how our identitiesand not just economic incentivesinfluence our decisions. In 1995 economist Rachel Kranton wrote future Nobel Prize-winner George Akerlof a letter insisting that his most recent paper was wrong. Identity she argued was the missing element that would help to explain why peoplefacing the same economic circumstanceswould make different choices. This was the beginning of a fourteen-year collaborationand of Identity Economics .The authors explain how our conception of who we are and who we want to be may shape our economic lives more than any other factor affecting how hard we work and how we learn spend and save. Identity economics is a new way to understand people's decisionsat work at school and at home. With it we can better appreciate why incentives like stock options work or don't; why some schools succeed and others don't; why some cities and towns don't invest in their futuresand much much more.Identity Economics bridges a critical gap in the social sciences. It brings identity and norms to economics. People's notions of what is proper and what is forbidden and for whom are fundamental to how hard they work and how they learn spend and save. Thus people's identitytheir conception of who they are and of who they choose to bemay be the most important factor affecting their economic lives. And the limits placed by society on people's identity can also be crucial determinants of their economic well-being.
language: English
title: Identity Economics: How Our Identities Shape Our Work, Wages, and Well-Being
publisher: Princeton University Press