num_pages: 288
description: The first and only guide to a subject of vital interest to every entrepreneurWritten by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive.
language: English
title: Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course
titlecomplete: Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course
ratings_count: 10
publisher: John Wiley & Sons