num_pages: 251
description: Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.
language: Spanish; Castilian
title: Mi Vida En La Publicidad ; Y, Publicidad Científica
titlecomplete: Mi Vida En La Publicidad ; Y, Publicidad Científica
genres: Self Help, Biography, Science, Personal Development, Psychology, Communication, Nonfiction, Business, Writing, Entrepreneurship
ratings_count: 1074
publisher: MC Graw Hill