num_pages: 300
description: The Indian Consumer A guide that exposes the apocryphal Indian 'middle class'. It offers an assessment of India's consumer market to help entrepreneurs and companies develop realistic strategies for doing business in India.
language: English
title: The Indian Consumer: One Billion Myths, One Billion Realities
titlecomplete: The Indian Consumer: One Billion Myths, One Billion Realities
ratings_count: 1
publisher: Wiley