num_pages: 228
description: As major corporations work to unlock the full power of e-commerce they are realizing that customer relationship marketing is an important key: only by forming a lasting relationship with each individual can they target their customers effectively.
language: English
title: Customer Relationship Marketing: Get to Know Your Customers and Win Their Loyalty
titlecomplete: Customer Relationship Marketing: Get to Know Your Customers and Win Their Loyalty (Marketing in Action Series)
ratings_count: 1
publisher: Kogan Page Business Books