num_pages: 464
description: This exciting new history of graphic design explores its evolution from the late 19th century to the present day. Organized chronologically the book illuminates the dynamic relationship between design and manufacturing as well as the roles of technology social change and commercial forces on the course of design history. The layout of each chapter reflects the unique style of the period it describes and some 450 illustrations throughout the volume provide a visual record of more than one hundred years of creative achievement in the field.Under the influence of William Morris and the Arts and Crafts movement in the late 19th century a new era began for design arts. Fueled by popular Art Nouveau advertising the work of graphic designers became central in the growing consumer goods economy. This book traces the emergence of varied modernist design styles in the early 20th century and then examines the wartime politicization of regional styles through American government patronage and revolutionary Soviet ideas. Richly contextualized chapters chronicle the history of the Bauhaus and the rise of the International Style followed by the postmodern movement of the 1970s and '80s. After highlighting recent developments in graphic design around the globe the author discusses the impact of inexpensive powerful design software and the challenges facing designers now.
language: English
title: Graphic Design: A New History
publisher: Yale University Press