num_pages: 240
description: The book that changed marketing forever is now updated for the new millenniumIn 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades--including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds--along with annotated reproductions of winning and losing ads.
language: English
title: Marketing Warfare
titlecomplete: Marketing Warfare
genres: Management, Buisness, War, Nonfiction, Business, Entrepreneurship
ratings_count: 1664
publisher: McGraw-Hill Education