num_pages: 236
description: Stresses the importance of companies being able to customize products and services, handle supply chains, provide customer advice and service, increase customer convenience, and work with business alliances
language: English
title: Competing on Value: Bridging the gap between brand and customer value
titlecomplete: Competing on Value: Bridging the gap between brand and customer value
ratings_count: 4
publisher: Financial Times Prentice Hall