num_pages: 262
description: Rothman and his associates evaluate the efforts to get community mental health professionals to use a new handbook. They compare the campaign′s direct mail advertising with workshops that introduced the handbook to key people. Which worked best, mass or personal communication? The authors provide a range of findings with practical implications for human service agencies, researchers and marketing professionals. They also integrate the Diffusion School of information dissemination with the more business-based social marketing approach.′In addition to excellent reference sections, Marketing Human Service Innovations is well organized, including a succinct guide or ′academic executive summary′ in the first chapter. Considerin
language: English
title: Marketing Human Service Innovations
publisher: Sage Publications, Inc