num_pages: 568
description: How the global tea industry influenced the international economy and the rise of mass consumerismTea has been one of the most popular commodities in the world. Over centuries profits from its growth and sales funded wars and fueled colonization and its cultivation brought about massive changesin land use labor systems market practices and social hierarchiesthe effects of which are with us even today. A Thirst for Empire takes a vast and in depth historical look at how men and womenthrough the tea industry in Europe Asia North America and Africatransformed global tastes and habits and in the process created our modern consumer society.As Erika Rappaport shows between the seventeenth and twentieth centuries the boundaries of the tea industry and the British Empire overlapped but were never identical and she highlights the economic political and cultural forces that enabled the British Empire to dominatebut never entirely controlthe worldwide production trade and consumption of tea. Rappaport delves into how Europeans adopted appropriated and altered Chinese tea culture to build a widespread demand for tea in Britain and other global markets and a plantation-based economy in South Asia and Africa. Tea was among the earliest colonial industries in which merchants planters promoters and retailers used imperial resources to pay for global advertising and political lobbying. The commercial model that tea inspired still exists and is vital for understanding how politics and publicity influence the international economy.An expansive and original global history of imperial tea A Thirst for Empire demonstrates the ways that this fluid and powerful enterprise helped shape the contemporary world.An expansive and original global history of imperial tea A Thirst for Empire demonstrates the ways that this fluid and powerful enterprise helped shape the contemporary world.
language: English
title: A Thirst for Empire: How Tea Shaped the Modern World
publisher: Princeton University Press