num_pages: 236
description: This is not a book just for copywriters and other advertising experts but a book for every business owner marketing expert or anyone who needs to increase sales.The reason why is because it deals with how to channel the forces in the marketplace which control sales.Put simply Gene's book addresses the universal problem of all copywriting: How to write a headline  and an ad that follows it  that will open up a whole new market.
language: English
title: Breakthrough Advertising
publisher: Bottom Line Books