num_pages: 152
description: Radio Advertising Does Not Work. Says Who? What You Need to Know about Radio Advertising The Common-Sense Approach to Radio Advertising! - When to Advertise on Radio - How to Measure Your Return on Radio Advertising - Seven Steps to Buying Radio Advertising - Six Components of a Successful Radio Campaign - How to Create Radio Commercials that Sell - Effective Scheduling - Basic Media Math - How to Get the Most Out of Your Account Executive - When to Hire an Advertising Agency - Advertising &amp; Promotion Laws - Play-by-Play Sports Theatre of the Mind Exemplified - Ten Sins in Radio Advertising - Five Things That Radio Cannot Do - The Future of Radio
language: English
title: Radio Advertising Does Not Work. Says Who? by Victor Prooth, Shelly Ng (2006) Paperback
titlecomplete: Radio Advertising Does Not Work. Says Who? by Victor Prooth, Shelly Ng (2006) Paperback
ratings_count: 5
publisher: American Mass Media Corporation