num_pages: 336
description: Vincent, a chief strategic officer in a marketing agency, describes legendary brands as brands whose popularity is rooted in emotion, identity, and personal philosophy. He asserts that legendary brands such as American Express, Apple, and Harley-Davidson forge bonds with consumers through narratives and myths, and shows how marketers and brand managers can learn to think like storytellers by understanding the narrative cycle that binds consumers to the brand. Annotation c. Book News, Inc., Portland, OR (booknews.com)
language: English
title: Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy
titlecomplete: Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy
genres: Nonfiction
ratings_count: 25
publisher: Kaplan Publishing