num_pages: 177
description: In The Source of Success, Peter Georgescu, former CEO of  the world-renowned advertising agency Young &amp; Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today’s the relationship between the informed customer and the creative employee―a relationship, he shows, that must be built with honesty and integrity. Georgescu’s vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within 
language: English
title: The Source of Success: Five Enduring Principles at the Heart of Real Leadership
titlecomplete: The Source of Success: Five Enduring Principles at the Heart of Real Leadership
genres: Leadership
ratings_count: 17
publisher: Jossey-Bass