num_pages: 6
description: Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.
language: English
title: Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas
titlecomplete: Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas
genres: Design, Self Help, Entrepreneurship, Psychology, Buisness, Business, Audiobook, Management, Leadership, Nonfiction
ratings_count: 4593
publisher: HighBridge Audio