num_pages: 288
description: These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising . This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.
language: English
title: The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference
titlecomplete: The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference
genres: Nonfiction, Business
ratings_count: 81
publisher: Portfolio