num_pages: 292
description: Most research on corporate communication has concentrated on positivist approaches, leading to a limited view. This book reviews extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more communicational aspects. It proposes an integrative framework of alternative corporate communication as a key contribution to corporate communication theory.
language: English
title: The Communicating Company: Towards an Alternative Theory of Corporate Communication
titlecomplete: The Communicating Company: Towards an Alternative Theory of Corporate Communication (Contributions to Management Science)
publisher: Physica