description: Do you know why your customers buy from you, and where your product fits in the market place? Marketing should not be the province of a single department, but should involve the whole organization. Covers market research, strategy, marketing mix, tactics and methods of communication.
language: English
title: The Marketing Pocketbook
titlecomplete: The Marketing Pocketbook (Management Pocket Book Series)
ratings_count: 6
publisher: Management Pocket Books