num_pages: 256
description: From the authors of Cradle to Cradle we learn what's next: The UpcycleThe Upcycle is the eagerly awaited follow-up to Cradle to Cradle one of the most consequential ecological manifestoes of our time. Now drawing on the green living lessons gained from 10 years of putting the Cradle to Cradle concept into practice with businesses governments and ordinary people William McDonough and Michael Braungart envision the next step in the solution to our ecological crisis: We don't just use or reuse and recycle resources with greater effectiveness we actually improve the natural world as we live create and build. For McDonough and Braungart the questions of resource scarcity and sustainability are questions of design. They are practical-minded visionaries: They envision beneficial designs of products buildings and business practicesand they show us these ideas being put to use around the world as everyday objects like chairs cars and factories are being reimagined not just to sustain life on the planet but to grow it. It is an eye-opening inspiring tour of our green future as it unfolds in front of us.The Upcycle is as ambitious as such classics as Rachel Carson's Silent Springbut its mission is very different. McDonough and Braungart want to turn on its head our very understanding of the human role on earth: Instead of protecting the planet from human impact why not redesign our activity to improve the environment? We can have a beneficial sustainable footprint. Abundance for all. The goal is within our reach.
language: None
title: The Upcycle: Beyond Sustainability--Designing for Abundance
publisher: North Point Press