num_pages: 435
description: The new book provides information, case studies, charts, tables, graphs, market data and opinions based on the knowledge of nineteen U.S. Hispanic market experts. Proceeds will benefit the Hispanic Marketing &amp; Communication Association, HMCA. Information on the book, including a list of authors and a pre-publication sign up sheet is available at the HMCA website www.hmca.org and on the new weblog www.hispanicmpr.com. Seventeen practitioners and two university academics contributed chapters to the book. Topics include a U.S. Hispanic market outline, acculturation issues, reaching Hispanics online, reaching Hispanics in-language, demographic projections, perceptions, public relations, Hispanic media, electronic publicity and media training, special events and qualitative and quantitative research considerations.
language: English
title: Hispanic Marketing & Public Relations: Understanding And Targeting America's Largest Minority
titlecomplete: Hispanic Marketing & Public Relations: Understanding And Targeting America's Largest Minority
ratings_count: 1
publisher: Poyeen Pub