num_pages: 224
description: The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
language: English
title: Positioning: The Battle for Your Mind
titlecomplete: Positioning: The Battle for Your Mind
genres: Business, Communication, Psychology, Nonfiction, Entrepreneurship, Buisness, Self Help, Economics, Personal Development, Management
ratings_count: 17311
publisher: McGraw Hill