num_pages: 239
description: Who are history's most influential graphic designers?In this fun fast-paced introduction to the most iconic designers ofour time author John Clifford takes you on a visual history tour that's packed with the posters ads logos typefaces covers and multimediawork that have made these designers great. You'll find examples oflandmark work by such industry luminaries as El Lissitzky AlexanderRodchenko A.M. Cassandre Alvin Lustig Cipe Pineles Paul Rand SaulBass Milton Glaser Wim Crouwel Stefan Sagmeister John Maeda PaulaScher and more. Who coined the term graphic design ? Who turned film titles into an art? Who pioneered information design?Who was the first female art director of a mass-market Americanmagazine? In Graphic Visionaries Who Shaped Modern Graphic Design  you start with the who and quickly learn the what when and why behind graphic design's most important breakthroughs and the impact theircreators had and continue to have on the world we live in.
language: English
title: Graphic Icons: Visionaries Who Shaped Modern Graphic Design
publisher: Peachpit Pr