num_pages: 154
description: Design research is a hard slog that takes years to learn and time away from the real work of design right? Wrong.Good research is about asking more and better questions and thinking critically about the answers. Its something every member of your team can and should do and which everyone can learn quickly. And done well it will save you time by reducing unknowns and making sure you're building the right thing in the best possible way.In Just Enough Research co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. Learn how to discover your competitive advantages spot your own blind spots and biases identify small changes with huge potential impact and why you should never ever hold a focus group. You'll be on the path to good research in less time than you can plan your next pitch.
language: English
title: Just Enough Research
publisher: A Book Apart