num_pages: 352
description: The logo bible this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form symbol and graphic associations into 75 categories such as crosses stars crowns animals people handwritten illustrative type etc. To emphasize the visual form of the logos they are shown predominantly in black and white. By sorting a vast international array of current logotypes ranging from those of small design-led businesses to global brands the book offers design consultancies a ready resource to draw on in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector making it easy to piece together a picture of the state of the identity art in any client's marketplace.
language: English
title: LOGO
publisher: Laurence King Publishing