num_pages: 217
description: In this cogently and elegantly argued analysis of why human beings persist in engaging in behavior that defies time-honored economic theory, Ormerod also explains why governments and industries throughout the world must completely reconfigure their traditional methods of economic forecasting if they are to succeed and prosper in an increasingly complicated global marketplace.
language: English
title: Butterfly Economics: A New General Theory of Social and Economic Behavior
titlecomplete: Butterfly Economics: A New General Theory of Social and Economic Behavior
genres: Sociology, Economics, Mathematics, Business, Social Science, Nonfiction
ratings_count: 212
publisher: Basic Books