num_pages: 304
description: A professor of marketing and successful consultant shares a decade of research on marketing strategies, using examples from Virgin Atlantic, General Electric, Procter &amp; Gamble, and Staples to show which techniques work, and which do not.
language: English
title: The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
titlecomplete: The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
genres: Business
ratings_count: 18
publisher: Free Press