num_pages: 351
description: This book is not so much about a product as it is about an industry. The subtitle is accurate; this is a fairly thorough examination of the production, marketing, and financial aspects of the wine business in the United States. A bit of history is included, as are the authors' somewhat pessimistic projections for the industry's future. This potentially dry subject is enlivened by an engaging, if occasionally overwritten, prose style. The information is presented in an anecdotal rather than highly technical fashion. This is the first popular work to discuss the wine industry as a business; those interested in wine should enjoy it. It may also be appropriate for business collections.
language: English
title: Through the Grapevine: The Business of Wine in America
titlecomplete: Through the Grapevine: The Business of Wine in America
genres: Wine
ratings_count: 5
publisher: Wynwood Pr