num_pages: 480
description: This text provides guidelines for determining the products customers want and the designing of products they want to buy. It shows how to create and manage a business strategy based on successful new products, giving ideas from different industries and widely scattered nations. The book also combines fiction with theory from real, contemporary companies.
language: English
title: Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners
titlecomplete: Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners
genres: Business
ratings_count: 4
publisher: Harvard Business Review Press