description: Best selling books. From Wall Street to San Diego, Bernard Zick, Barney is an experienced deal maker and problem solver who shows corporate America dozens of opportunities it has overlooked. He is a negotiator who shares lesson learned through millions of dollars in sales, acquisitions, and business contracts. He is an emphatic listener who shares with readers the human side of implementing business solutions. The author takes a new approach in his book. Using real -life examples, his concept goes beyond the popular Win-Win or Win-Lose negotiating strategy and shows how highly successful people easily negotiate their way through life--not by strong arm tactics but by giving more to get more. The author realizes that most people have the common goal of wanting to make money, to win, or to be successful. Most have the ability, some are motivated, but few have an adequate map to direct them. In THE NEGOTIATING PARADOX, Barney offers the Target Negotiation Model as an easy- to-understand guide for successful negotiations and shows how every willing participant can climb to the pinnacle of success. Barney's secrets of successful deal making strategies in THE NEGOTIATING PARADOX genuinely provides tangible steps that the author has developed, applied, and--more importantly, demonstrated in his simple negotiating process which, when employed with discipline, will cut through traditional negotiation complexity. The result is increased performance for the successful entrepreneur to the corporate executive--to lawyers, bankers, marketing specialists, real estate specialists, sales people, and dozens of other professional and non-professionals who struggle for that competitive advantage in their business and everyday interactions with the world. In a clear, witty format, Barney reminds readers that winners take charge of their life. To win in life, it is important to evaluate how each situation fits within the perimeters of the Negotiation Paradox. Paradoxically, it is possible to achieve goals in a disarmingly friendly manner while staying steadfastly calm and forcefully persuasive. This hardcover book offers an insightful journey that explores the panacea of what is wrong with many negotiation strategies. Reading this book will give corporate America, entrepreneurs, and professionals a refreshing and new way to negotiation business deals. Every page springs forth with relevant examples and ideas to restore readers to the simple and direct approaches uses daily by successful entrepreneur and corporate executives. All who read this priceless work will be transformed to a higher negotiation plane.
language: English
title: The Negotiating Paradox
titlecomplete: The Negotiating Paradox
ratings_count: 1
publisher: Skyward Publishing