num_pages: 278
description: Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective
language: English
title: Maximarketing: The New Direction in Advertising, Promotion, and Marketing Strategy
titlecomplete: Maximarketing: The New Direction in Advertising, Promotion, and Marketing Strategy
ratings_count: 19
publisher: McGraw-Hill