num_pages: 168
description: Things speak to us. We speak to each other through things. Even things intended for use have a language. Communication, technology and ergonomics are the three main areas in which the implements we use function. We can experience art with our feelings. But we have to understand our useful things if we want to be able to use them. The industrial designer must be able to formulate what implement has to say, whether it is a potato peeler, a camera, a logotype and a symbol or a traffic control centre for a public transportion system. Rune Monö has been working for 50 years as a consultant in industrial design and has taught for many years as a professor in product semiotics at university colleges of design in Scandinavia. This book has its starting point in language and proposes a new approach to the design of communicative function of useful things in practical design work. Richly illustrated with practical examples, it is intended to be used in the training of industrial and graphic designers, but also interest all those concerned with design of the things we use in everyday life. It aims to open doors for further research in a field that is still relatively unexplored.
language: English
title: Design for Product Understanding: The Aesthetics of Design from a Semiotic Approach
publisher: Liber