num_pages: 242
description: The former CEO of Ben &amp; Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."-- New York Times Book Review.From the Trade Paperback edition.
language: English
title: Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
titlecomplete: Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
genres: Business, Biography, Nonfiction, Cooking, History, Food
ratings_count: 308
publisher: Crown