num_pages: 720
description: A comprehensive and practical review of the new rules of brand management.
language: English
title: The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
titlecomplete: The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
genres: Business
ratings_count: 47
publisher: Kogan Page Business Books