num_pages: 318
description: Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan.
language: English
title: The Marketing Plan: How to Prepare and Implement It
titlecomplete: The Marketing Plan: How to Prepare and Implement It
genres: Business
ratings_count: 24
publisher: Amacom Books