num_pages: 320
description: With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more. Making the News also contains unique advice on how to create newsworthy visual imagery. Simple, complicated, cheap, funny, flashy—ideas for all kinds of media events are described.
language: English
title: Making The News: A Guide For Nonprofits And Activists
titlecomplete: Making The News: A Guide For Nonprofits And Activists
genres: Activism, Nonfiction
ratings_count: 28
awards: awardedAt: 946713600000
name: Colorado Book Award
category: Creative Nonfiction
publisher: Basic Books