num_pages: 227
description: This book is essential reading for anyone from any company doing business in the European single market. It describes how companies outside of Europe have developed strategies to compete successfully in this turbulent European market. The authors reveal how to meet the challenges of the new European market, highlighting key strategic and operational issues and proposing an agenda for action.
language: English
title: Inside Fortress Europe: Strategies for the Single Market
titlecomplete: Inside Fortress Europe: Strategies for the Single Market (The Eiu Series)
publisher: Addison-Wesley