description: For some people, a business plan is a map to success that they're required to put together to raise money for a startup company. At best, it's a formality; at worst, it's a sizable pain in the neck. But a business plan doesn't exist just to garner financial support; it's also a powerful tool – one that's bound to make your company a better place to work and your business a more successful operation.  Business Plans For Dummies can guide your business in the right direction no matter who you are or how your job description reads, whether you're part of a large corporation or a one-person show. If you've struggled through the planning process before – or if you're brand new to plotting out goals and objectives – this expert reference will show you how to    Create a right-on mission statement   Pinpoint the needs of your customers   Scope out the competition   Simplify all the financial stuff   Stay on top of trends   Foster a winning atmosphere for your staff     Packing the greatest value into a business plan calls for a look back at where your company's been and how it's changed over the years, a look forward to where and how you'll compete in the marketplace, and a look around at what you want to show and tell the world about your enterprise. This down-to-earth guide steps you through every milestone in business planning, including    Determining where you want to go with your business   Checking out the business environment: customers and competition   Assessing your capabilities and resources   Getting into strategic thinking mode   Facing the facts about product life cycles   Motivating and appreciating the people who make it all happen in-house     Riding marketplace tides isn't the sport of amateurs these days; only 250f new businesses survive beyond their first three years of operation. This invaluable resource gives you a no-nonsense approach to staying afloat, rising above the risks, and enjoying the rewards as you take care of business.
language: English
title: Business Plans for Dummies
titlecomplete: Business Plans for Dummies
genres: Nonfiction, Entrepreneurship, Management, Business, Self Help
ratings_count: 184
publisher: For Dummies