num_pages: 304
description: Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application called neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference what a customer reacts to and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters this book contains key strategies for targeting consumers through in-person sales online and print ads and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short easy-to-digest ideas that can be accessed in any order. Brainfluence delivers the latest insights and research giving you an edge in your marketing advertising and sales efforts.
language: English
title: Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
publisher: Wiley