num_pages: 263
description: Consumers buy products for two reasons-the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion-not intellect.Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's-even if it's a parity product! Filled with tips and insights that can be applied at every stage of marketing-from product development to one-to-one selling- Hot Button Marketing shows you how to hit the sixteen hot buttons and get your product sold.
language: English
title: Hot Button Marketing: Push the Emotional Buttons That Get People to Buy
titlecomplete: Hot Button Marketing: Push the Emotional Buttons That Get People to Buy
ratings_count: 48
publisher: Adams Media Corp