num_pages: 600
description: This book is a portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.
language: English
title: The Public Image of Henry Ford: An American Folk Hero and His Company
titlecomplete: The Public Image of Henry Ford: An American Folk Hero and His Company
characters: Henry Ford
ratings_count: 7
awards: awardedAt: 220953600000
name: Nicolas-Joseph Cugnot Award
publisher: Wayne State University Pr