num_pages: 269
description: A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
language: English
title: Tested Advertising Methods (5th Edition)
titlecomplete: Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
genres: How To, Economics, Buisness, Psychology, Communication, Nonfiction, Business, Writing, Entrepreneurship
ratings_count: 1180
publisher: Prentice Hall