num_pages: 592
description: Public Relations Writing and Media Techniques is the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals. The text thoroughly integrates new communication technologies¿the Internet, Webcasting, etc.¿and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students, Public Relations Writing and Media Techniques is also an invaluable resource for public relations practitioners.
language: English
title: Public Relations Writing and Media Techniques
titlecomplete: Public Relations Writing and Media Techniques (5th Edition)
genres: Nonfiction, Textbooks, Writing
ratings_count: 73
publisher: Allyn & Bacon