num_pages: 790
description: Consumer Behavior is a 4-color undergraduate (and graduate) consumer behavior text. The major purpose of the this text is to give students the knowledge and skills necessary to perform detailed consumer analysis in order to understand markets and develop effective marketing strategies.
language: English
title: Consumer Behavior: Building Marketing Strategy
titlecomplete: Consumer Behavior: Building Marketing Strategy
genres: Business
ratings_count: 115
publisher: Irwin/McGraw-Hill