num_pages: 80
description: For Emilio Pucci, modern fashion could be defined by four essential simplicity, color, style, and movement. He sought to join craft and industry, haute couture and sportswear - in short, formal elegance and casual comfort. Rooted in tradition yet eager to experiment with new technology, Pucci combined modern innovation with poetic artistry. It is these elements that gave Pucci's style its indisputable originality, projecting his designs to the forefront of the fashion world.By the 1960s, Pucci had become the international jet set's designer of choice. Characterized by lightness and simplicity, his designs emphasized a natural sensuality adopted by such worldwide celebrities as Brigitte Bardot, Marilyn Monroe, Elizabeth Taylor, and Audrey Hepburn. By the 1970s, "Puccimania" had completely taken hold, with a creative empire including lingerie, household linens, handbags, rugs, perfumes, and more. Despite the success of his many lines, however, Emilio Pucci continued to see himself first and foremost as a craftsman of beautiful clothes.
language: English
title: Emilio Pucci
titlecomplete: Emilio Pucci (Universe of Fashion)
ratings_count: 24
publisher: Universe / Vendome