num_pages: 528
description: In a fascinating history of corporate combat, Tedlow recounts the path America chose to become the world's first and foremost consumer society. He describes the confrontations between Coke and Pepsi, Ford and GM, Sears and Montgomery Ward, and others.
language: English
title: New and Improved: The Story of Mass Marketing in America
titlecomplete: New and Improved: The Story of Mass Marketing in America
genres: Nonfiction, Business
ratings_count: 19
publisher: Harvard Business School Pr