num_pages: 349
description: Describes the achievements of one dozen pioneering African-American Pepsi Cola businessmen who successfully increased the company's post-World War II profits by effectively tapping African-American markets, an endeavor that was fiercely challenged by Jim Crow laws and corporate bigotry. 50,000 first printing.
language: English
title: The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business
titlecomplete: The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business
genres: Nonfiction
ratings_count: 34
publisher: Free Press