num_pages: 664
description: International Business, 4/eTaking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies - the EU, the US and Japan- as well as emerging markets, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.Companion Website with Student access International Business, 4/e
language: English
title: International Business
titlecomplete: International Business
genres: Business
ratings_count: 38
publisher: Pearson College Div