num_pages: 216
description: As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog Jamey Stegmaier knows something about crowdfunding. In this book he goes beyond the nuts and bolts of how it works to a deeper levelcrowdfunding not just as a cool way to raise money but as a better way to build and run a business.This book features over forty illustrative examples of crowdfunding campaigns. Some succeeded wildlylike the high-tech cooler designer whose first attempt faltered but whose second raised $13 million. Some were sobering disasters like the board game maker (not the author!) whose mistakes caused his project to collapse in two months forcing him to return over $100000. Stegmaier uses these stories to make points about topics such as preparation timing what kind of offers to make and what kind to avoid what to spend money on and when and more.But he insists its not just about the moneyif you follow Stegmaiers advice crowdfunding can enable you to build a loyal following before you even have a product. He shows that if you treat your backers as people not pocketbookscommunicate regularly with them ask their opinions attend to their needstheyll become advocates as well as funders exponentially increasing your and your projects chances of succeeding.
language: English
title: A Crowdfunder's Strategy Guide: Build a Better Business by Building Community
publisher: Berrett-Koehler Publishers