num_pages: 222
description: What’s new under the sun when it comes to selling cars? The answer—lots! In this newest addition to Rebecca Maddox and Marti Smye’s series on selling to women, the automotive sales professional will find no-nonsense, apply-the-next-day tips and tools for selling cars to women. Maddox and Smye deliver well-researched, new data on the women’s market. For those thinking, "So what?" think again. Did you know that 75% of women recently surveyed who were in the market for a car or truck (nationwide) said they would bring a man along to get a better deal? Yet it's women, not men, who are purchasing 65% of all new cars, 53% of used cars, and influencing 95% of all auto purchases. The savvy sales pro doesn't need the rest spelled out—change a woman's perceptions and you win her over. Win her over and you win her business--and her network's, too. This book explains it all, and is a must-read for anyone who wants the facts and the how-to’s for tapping into the lucrative, economically powerful yet grossly under-served, women’s market. Step up and claim your share!
language: English
title: How to Get Rich Selling Cars to Women
titlecomplete: How to Get Rich Selling Cars to Women
ratings_count: 2
publisher: MaddoxSmye. LLC