num_pages: 464
description: From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics ? Guerilla marketing? Marketing to Boomers and Latinos? Online marketing? Targeted-but-affordable direct mail? Sample marketing plans for several types of small businesses (as well as a couple of larger projects)? Practical, do-it-yourself distribution strategies? Analysis of business segments and trends, and much more.
language: English
title: The Complete Idiot's Guide to Marketing
titlecomplete: The Complete Idiot's Guide to Marketing
genres: Business, Writing
ratings_count: 14
publisher: Alpha