num_pages: 200
description: Managing for Survival, Reputation, and Success , the culmination of twenty years of research, interviews, and observations in the workplace, makes a major new contribution to management thinking and practice. Current ways of thinking about business and stakeholder management usually ask the Value Allocation How should we distribute the burdens and benefits of corporate activities among stakeholders? Managing for Stakeholders , however, helps leaders develop a mindset that instead asks the Value Creation How can we create as much value as possible for all of our stakeholders?   Business is about how customers, suppliers, employees, financiers (stockholders, bondholders, banks, etc.), communities, the media, and managers interact and create value. World-renowned management scholar R. Edward Freeman and his coauthors outline ten concrete principles and seven practical techniques for managing stakeholder relationships in order to ensure a firm’s survival, reputation, and success. Managing for Stakeholders is a revolutionary book that will change not only how managers do business but also how they recognize and evaluate business opportunities that would otherwise be invisible.
language: English
title: Managing for Stakeholders: Survival, Reputation, and Success
publisher: Yale University Press