num_pages: 418
description: Explores the changing relationship between those who design new products and processes and those who develop business strategies. This collection of provocative essays is based on a 1987 conference held at the Aston Business School that brought together scholars from the United States and Europe. Discusses the implications for organizations of a new level of communication between creative and managerial personnel. The contributions approach this emerging trend from a variety of perspectives with respect to technological innovation, but with a common interest in strategic management.
language: English
title: The Strategic Management of Technological Innovation
titlecomplete: The Strategic Management of Technological Innovation
ratings_count: 1
publisher: Wiley