description: Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking.
language: English
title: Serious Creativity: Using The Power Of Lateral Thinking To Create New Ideas
titlecomplete: Serious Creativity: Using The Power Of Lateral Thinking To Create New Ideas
genres: Business, Leadership, Philosophy, Psychology, Nonfiction, Self Help, Design, Personal Development, Art, Management
ratings_count: 482
publisher: HarperCollins