num_pages: 256
description: We all want to get our message heard. And in Bang! , marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental “Kodak Moment” to Herbal Essences’ outrageous “Totally Organic Experience.” In Bang! , Kaplan Thaler and Koval offer proven strategies for creating a loud, clear, attention-grabbing message about and product or service.Full of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, Bang! shows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion.
language: English
title: Bang!: Getting Your Message Heard in a Noisy World
titlecomplete: Bang!: Getting Your Message Heard in a Noisy World
genres: Business, Nonfiction
ratings_count: 76
publisher: Currency