num_pages: 335
description: The head of one of the world's leading carmakers discusses the art of "dreamketing"--the marketing of dream items that allow customers to live out a material fantasy--and how to market products and services that appeal to a customer's imagination. 25,000 first printing.
language: English
title: Selling Dreams: How to Make Any Product Irresistible
titlecomplete: Selling Dreams: How to Make Any Product Irresistible
ratings_count: 6
publisher: Simon & Schuster