num_pages: 304
description: Ben &amp; Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben &amp; Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal: How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profitPractical advice on everything -- from hiring employees to choosing suppliersNuts-and-bolts information on values-led finance, retailing, and human resourcesBen &amp; Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.
language: English
title: Ben & Jerry's Double Dip: How to Run a Values Led Business and Make Money Too
titlecomplete: Ben & Jerry's Double Dip: How to Run a Values Led Business and Make Money Too
genres: Sociology, Self Help, Economics, Business, Biography, Nonfiction
ratings_count: 128
publisher: Simon & Schuster