num_pages: 272
description: Outlines the essence of a blockbuster toy and the various recent approaches used by Crayola, Disney, and other companies in choosing their products.
language: English
title: The Blockbuster Toy! How to Invent the Next Big Thing
titlecomplete: The Blockbuster Toy! How to Invent the Next Big Thing
ratings_count: 7
publisher: Pelican Publishing