num_pages: 139
description: Authors LiAnne Yu, Cynthia Chan, and Christopher Ireland bring their collective experience and perspective to this illustrated analysis of the world's fastest-growing market. Focusing on four fundamental aspects of the consumer Chinese lifestyle - food, style, home life, and mobility - they show how Chinese culture is speedily developing into a radically new form. Anyone who is interested in expanding his or her business in China should not miss this analysis.
language: English
title: China's New Culture of Cool: Understanding the Worlds Fastest-growing Market
titlecomplete: China's New Culture of Cool: Understanding the Worlds Fastest-growing Market
genres: Cultural Studies
ratings_count: 12
publisher: New Riders Pub