num_pages: 352
description: From ideas and infections to financial crises and fake news why the science of outbreaks is the science of modern lifeThese days whenever anything spreads whether it's a YouTube fad or a political rumor we say it went viral. But how does virality actually work? In The Rules of Contagion epidemiologist Adam Kucharski explores topics including gun violence online manipulation and of course outbreaks of disease to show how much we get wrong about contagion and how astonishing the real science is.Why did the president retweet a Mussolini quote as his own? Why do financial bubbles take off so quickly? And why are disinformation campaigns so effective? By uncovering the crucial factors driving outbreaks we can see how things really spread -- and what we can do about it.Whether you are an author seeking an audience a defender of truth or simply someone interested in human social behavior The Rules of Contagion is an essential guide to modern life.
language: English
title: The Rules of Contagion: Why Things Spread - and Why They Stop
publisher: Wellcome Collection