num_pages: 655
description: Contemporary Marketing by Boone &amp; Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The twelfth edition continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.
language: English
title: Contemporary Marketing
titlecomplete: Contemporary Marketing
genres: Nonfiction, Business, School, Textbooks
ratings_count: 140
publisher: South-Western College Pub