description: s/t: Waging a Successful Publicity Campaign Online, Offline and Everywhere in BetweenThe long-awaited sequel to the bestselling Guerrilla PR Nearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos on garnering low- or no-cost publicity. Now Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment. It revisits many of Levine's most successful devices, while introducing new tactics for conveying a message on-line­­tactics that have worked for everyone from Amazon.com to the then-unknown producers of The Blair Witch Project. More than just a sequel, this book creates a new prototype for small business owners, individuals, and virtually anyone who needs publicity to nurture and grow a business­­and doesn't want to spend thousands of dollars to get it. It details: *How to break through the firewalls of print and broadcast media outlets *Pitfalls and mishaps that lie in wait for the Web PR novice *Stories of PR success from leading website developers, Web masters, editors, and producers
language: English
title: Guerrilla PR Wired
titlecomplete: Guerrilla PR Wired
ratings_count: 40
publisher: McGraw-Hill