num_pages: 864
description: Marketing Research- An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level. This new edition of Marketing Research- An Applied Approach builds upon Birks' well received European adaptation of Malhtora's classic text whilst also drawing on the strengths of Malhotra's most recent US edition. It forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth.
language: English
title: Marketing Research: An Applied Orientation
titlecomplete: Marketing Research: An Applied Orientation
genres: Textbooks, Research, Business, Economics, Nonfiction, Management
ratings_count: 450
publisher: Pearson College Div