num_pages: 336
description: Refuting the milk industry’s overwhelmingly popular campaign—Got Milk?—which has convinced us that milk is essential, this scientific-based exposé, in the tradition of Wheat Belly and Grain Brain, proves why we don’t need dairy in our daily diets, how our dependence on it is actually making many people sick, and what we can do to change itBolstered by the dairy industry and their successful "Got Milk?" advertising campaign launched in California to help declining milk sales, as well as the government’s recommended dietary guidelines, many Americans view cow’s milk as an essential part of a daily diet, unequaled in providing calcium, protein, and other nutrients and vitamins. Cow’s milk has been promoted as a food without substitute, as being necessary and not interchangeable with foods outside the dairy food group. But as Alissa Hamilton—an expert on food processing and marketing—reveals, cow’s milk is far from essential for good health, and for many, including the majority of American adults who can't properly digest it, milk can actually be harmful.In Got Milked, Hamilton turns a critical eye on the Dairy Food Group and the promotional programs it supports to dispel misconceptions about milk and its crucial role in our health. Interweaving cutting-edge science in a lively narrative, Got Milked opens our eyes to the many ways in which dairy can actually be harmful to our bodies. In addition, the book offers simple and tasty food and drink swaps that deliver the same nutrients found in milk products, without all the sugar, saturated fat and negative side effects.Complete with these delicious dairy-free recipes and full meal plans for “Making it Without Milk,” Got Milked is a unique, substantive, and important look into an industry that has hugely impacted our diets and our lives.
language: English
title: Got Milked?: The Great Dairy Deception and Why You'll Thrive Without Milk
publisher: William Morrow