num_pages: 400
description: The prince of prints: Pucci's vision and legacy Limited edition of 10000 copies; each unique copy is bound with one of a selection of recent print fabrics from the Pucci collection. Emilio Pucci (1914-1992) had a passion for women a visionary sense of style and an eye for color and design. With these talents he created a fashion house unlike any other. By the early '50s his boutique on the isle of Capri was catering to wealthy sophisticates heiresses and movie stars buying his Capri pants silk scarves and lightweight separates. By the end of the decade Jacqueline Kennedy and Marilyn Monroe were wearing his dresses and by the mid-60s the label was synonymous with the gilded lifestyle of an international jetset. Today the house remains as vibrant as ever-Victoria Beckham Elizabeth Hurley and Kylie Minogue are adherents-and recently celebrated its 60th anniversary. The Pucci story is a modern epic with its roots in renaissance Italy: the brand's founder the Marchese Emilio Pucci di Barsento was a charismatic aristocrat whose lineage extends back to the 14th century. It is a story of evolution: how a family company grew from one tiny store to an international brand with 50 boutiques worldwide (and a presence in 300 more). And finally it is a tale of innovation: Pucci was one of the first brands to bear a logo and a pioneer of diversification into interiors athletic wear and accessories. It introduced free-moving lightweight fabrics pop art prints and a new color palette into womenswear and constantly pushed fabric and printing technologies. Featuring hundreds of photographs drawings and candid shots from the archive of the Emilio Pucci Foundation this XL tome captures the breathtaking elegance and drama of a unique brand. Vanessa Friedman's text places Emilio's achievements in the context of fashion history and provides insight into the remarkable Pucci dynasty. Text in English French German and Dutch
language: English
title: Emilio Pucci
publisher: Taschen