description: Provides a broad understanding of the basic techniques employed in broadcast advertising copywriting.Elucidates rules of style for commericial writing, offers practical formulas and formats for both radio and TV, and provides abundant examples, ideas and exercises for inspiring creativity and honing skills.
language: English
title: Broadcast Advertising Copywriting
titlecomplete: Broadcast Advertising Copywriting
ratings_count: 2
publisher: Focal Press