num_pages: 272
description: You are one of seven billion people on Earth. Whatever you or I do personallyeat tofu in a Hummer or hamburgers in a Priusthe planet doesn't notice. In our confrontation with climate change species preservation and a planet going off the cliff it is what several billion people do that makes a difference. The solution? It isn't science politics or activism. It's smarter economics. The hope of mankind and indeed of every living thing on the planet is now in the hands of the dismal science. Fortunately we've been there before. Economists helped crack the acid rain problem in the 1990's (admittedly with a strong assist from a phalanx of lawyers and activists). Economists have helped get lead out of our gas and they can explain why lobsters haven't disappeared off the coast of New England but tuna is on the verge of extinction. More disquietingly they can take the lessons of the financial crisis and model with greater accuracy than anyone else the likelihood of environmental catastrophe and they can help save us from global warming if only we let them.
language: English
title: But Will the Planet Notice?: How Smart Economics Can Save the World
publisher: Hill and Wang