description: The First Edition of The McDonaldization of Society has been an international bestseller and acclaimed worldwide, largely because of its effectiveness in conveying the `sociological imagination′. The power of sociology is in its abstract concepts, but this also makes it extremely hard to teach. George Ritzer takes students to a world they know and it encourages them to see it in an alternative perspective. The Revised Edition is more streamlined and reflects the fact that `McDonaldization′ has been an increasingly global phenomenon over the last three years.
language: English
title: The McDonaldization of Society: An Investigation into the Changing Character of Contemporary Social Life
titlecomplete: The McDonaldization of Society: An Investigation into the Changing Character of Contemporary Social Life
genres: Social Science, Cultural, Business, Politics, Philosophy, Nonfiction, Economics, Sociology, History, Food
ratings_count: 2028
publisher: SAGE Publications, Inc