num_pages: 264
description: This offer is for the book MEDIA MESSAGES AND MEN New Perspectives in Communication by John C. Merrill and Ralph L. Lowenstein. Part I. A NEW LOOK at Changing Roles 1 The Process of Communication (JM) 2 The Elements of Mass Media Channels (RL) 3 The Progression of Media Development (RL) 4 The Print A World View (RL) 5 Electronic Revolution and the News (RL) 6 The Ubiquitous Salesman (RL) Part II. The Communicator and His Audience 7 The Press as an Institution (JM) 8 Communicators (RL) 9 Audiences (JM) 10 A Search for Communication Effects (RL) 11 Media Evaluation Part III. Media Concepts and Ethics 12 Media and Political Systems (JM) 13 Media Freedom and Controls (RL) 14 Propoganda (JM) 15 An Attitude (JM) 16 Journalistic Ethics (JM) 17 The Future of Mass Media (RL) Selected Annotated Bibliography Index
language: English
title: Media, Messages, and Men: New Perspectives in Communication
titlecomplete: Media, Messages, and Men: New Perspectives in Communication
ratings_count: 1
publisher: Longman Publishing Group