num_pages: 518
description: The legendary life and entrepreneurial vision of Fred Harvey helped shape American culture and history for three generationsfrom the 1880s all the way through World War IIand still influence our lives today in surprising and fascinating ways. Now award-winning journalist Stephen Fried re-creates the life of this unlikely American hero the founding father of the nations service industry whose remarkable family business civilized the West and introduced America to Americans.Appetite for America is the incredible real-life story of Fred Harveytold in depth for the first time everas well as the story of this countrys expansion into the Wild West of Bat Masterson and Billy the Kid of the great days of the railroad of a time when a deal could still be made with a handshake and the United States was still uniting. As a young immigrant Fred Harvey worked his way up from dishwasher to household name: He was Ray Kroc before McDonalds J. Willard Marriott before Marriott Hotels Howard Schultz before Starbucks. His eating houses and hotels along the Atchison Topeka and Santa Fe railroad (including historic lodges still in use at the Grand Canyon) were patronized by princes presidents and countless ordinary travelers looking for the best cup of coffee in the country. Harveys staff of carefully screened single young womenthe celebrated Harvey Girlswere the countrys first female workforce and became genuine Americana even inspiring an MGM musical starring Judy Garland.With the verve and passion of Fred Harvey himself Stephen Fried tells the story of how this visionary built his business from a single lunch counter into a family empire whose marketing and innovations we still encounter in myriad ways. Inspiring instructive and hugely entertaining Appetite for America is historical biography that is as richly rewarding as a slice of fresh apple pieand every bit as satisfying.
language: English
title: Appetite for America: How Visionary Businessman Fred Harvey Built a Railroad Hospitality Empire That Civilized the Wild West
publisher: Bantam