num_pages: 413
description: Offers an alternative perspective of Chartering the major branding junctions within the organization and integrating the following major communications creating value, managing efficiency and directing purpose.
language: English
title: The Brand Chartering Handbook: How Brand Organizations Learn 'Living Scripts'
titlecomplete: The Brand Chartering Handbook: How Brand Organizations Learn 'Living Scripts'
ratings_count: 1
publisher: Addison-Wesley