num_pages: 248
description: Praise for The Billion Dollar BET"In a gripping narrative that is both inspirational and cautionary, Brett Pulley tells us how Robert Johnson built Black Entertainment Television into a billion-dollar media empire. In a remarkable feat of reporting, without Johnson's cooperation, Pulley shows what it really takes to get ahead in America today, and in doing so provides as valuable a cultural as business history."--James B. Stewart Pulitzer Prize-winning journalist and bestselling author of DisneyWar, Den of Thieves, and Heart of a Soldier"Like or dislike? Agree or disagree? Bob Johnson's richly varied and fascinating life presses you against the window that Brett Pulley opens widely."--Bernard Shaw retired CNN anchor"Through his BET network, Bob Johnson reached the pinnacle of capitalism, the billionaire boys club, in the spirit of legions of driven, American moguls . . . Veteran business journalist Brett Pulley peels back the layers of this fascinating and complex entrepreneur."--Teri Agins Senior Special Writer, the Wall Street Journal, and author of The End of Fashion: How Marketing Changed the Clothing Business Forever
language: English
title: Billion Dollar Bet: Robert Johnson and the Inside Story Of Black Entertainment Television
titlecomplete: Billion Dollar Bet: Robert Johnson and the Inside Story Of Black Entertainment Television
genres: Nonfiction, Business
ratings_count: 40
publisher: Wiley