num_pages: 189
description: The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.
language: English
title: Customer Loyalty: A Guide for Time Travelers
titlecomplete: Customer Loyalty: A Guide for Time Travelers
ratings_count: 1
publisher: Palgrave Macmillan