num_pages: 327
description: From the top celebrities who have publicly criticized their sponsor's products to corporate photocalls that were a disaster waiting to happen, this book entertainingly exposes some of the world's most infamous (and also some unreported) PR disasters showing how crisis management helped or hindered. Cases Martha Stewart's insider trading scandal; Dow Corning breast implants; Starbucks and 9/11; Coca-Cola and Pepsi--pollution in India; Nestle and Ethiopia's debt; McDonald's ""McLibel"" case.
language: English
title: Public Relations Disasters: Talespin--Inside Stories and Lessons Learnt
titlecomplete: Public Relations Disasters: Talespin--Inside Stories and Lessons Learnt
ratings_count: 7
publisher: Kogan Page