num_pages: 290
description: Although many firms label themselves "global", very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy.
language: English
title: The Regional Multinationals: MNEs and 'Global' Strategic Management
titlecomplete: The Regional Multinationals: MNEs and 'Global' Strategic Management
ratings_count: 5
publisher: Cambridge University Press