num_pages: 432
description: Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture art and product design are familiar to many. In soaring glass structures or minimalist canvases we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break radically from the conventions or constraints of the past.Less well-known but no less fascinating is thedistillation of modernism in graphic design. With the creation of clean visual concepts designers sought to move away from the mystique they identified with the commercial artist and to counterbalance an increasingly complicated world with clarity.This unprecedented TASCHEN publication authored byJens Muller brings together approximately 6000 trademarks focused on the period 1940 1980 to examine howmodernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants airlines to art galleries the sweeping survey is organized into three design-orientated chapters: Geometric Effect and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet overlay dots and squares.Alongside the comprehensive catalog the book features an introduction fromJens Mulleron the history of logos and an essay byR. Roger Remingtonon modernism and graphic design. Eight designer profiles and eight instructive case studies are also included with a detailed look at the life and work of such luminaries asPaul Rand Yusaku Kamekura andAnton Stankowski and at such significant projects asFiat The Daiei Inc. and theMexico Olympic Games of 1968. An unrivaled resource for graphic designers advertisers and branding specialists Logo Modernismis equally fascinating to anyone interested in social cultural and corporate history and in the sheer persuasive power of image and form. Text in English French and German 
language: None
title: Logo Modernism
publisher: Taschen America Llc