num_pages: 0
description: Crush siloes by connecting teams data and technologies with a new systems-based approach to growth. Growing a business in the 21st Century has become a capital intensive and data-driven team sport. In Revenue A New Way to Align Sales and Marketing Monetize Data and Ignite Growth  an accomplished team of practitioners academics and experts provide a proven system for aligning revenue teams and unlocking growth. The book shows everyone how to connect the dots across an increasingly complex technology ecosystem to simplify selling and accelerate revenue expansion. With Revenue Operations  youll understand what it takes to successfully transition to the new system of growth without killing your existing business. This practical and executable approach can be used by virtually any business - large or small regardless of history or industry - that wants to generate more growth and value. By reading this book you will An indispensable resource for anyone who wants to get more from their business  board members CEOs business unit leaders strategists thought leaders analysts operations professionals partners and front-line doers in sales marketing and service - Revenue Operations is based on over one thousand surveys of and interviews with business professionals conducted during 2020 and 2021. It also includes a comprehensive analysis of the sales and marketing technology landscape. As a perfectly balanced combination of academic insight and data-driven application this book belongs on the bookshelves of anyone responsible for driving revenue and growth.
language: English
title: Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth
publisher: Wiley