num_pages: 280
description: This informative study of East German fantasies of material abundance across the border both before and after the fall of communism shows the close and intricate relationship between ideology and fantasy in upholding social life. In 1989 news broadcasts all over the world were dominated for weeks by images of East Germans crossing the Berlin Wall to West Germany. The images representing the fall of communism and the democratic will of the people also showed the East Germans' excitement at finally being able to enter the Western consumer paradise. But what exactly had they expected to find on the other side of the Wall? Why did they shed tears of joy when for the first time in their lives they stepped inside West German shops? And why were they prepared to pay more than 10 per cent of their average monthly wage for a pineapple?Drawing on fifteen months of research in the fast-changing post-communist East Germany Veenis unravels the perennial truths about the interrelationships of fantasies of material wealth personal fulfillment and social cohesion. She argues persuasively that the far-fetched socialist and capitalist promises of consumption as the road to the ultimate well-being the partial realization and partial corruption thereof the implicit social and psychological interests underlying the politicized promises in both countries from the breeding ground for the development of materialist cargo-cult-like fantasies in which material well-being came to be seen as the place of fulfillment and ultimate arrival.Milena Veenis lectures in anthropology at the University of Amsterdam.
language: English
title: Material Fantasies, Expectations of the Western Consumer World among East Germans
publisher: Amsterdam University Press