num_pages: 304
description: Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build. (Business &amp; Finance)
language: Spanish; Castilian
title: La caída de la publicidad y el auge de las RR.PP
titlecomplete: La caída de la publicidad y el auge de las RR.PP (Spanish Edition)
genres: Communication, Nonfiction, Business
ratings_count: 847
publisher: Empresa Activa