num_pages: 288
description: Where I saw a thrilling and historic transformation in the worlds oldest ideathe futureother people saw only Target Facebook Google and the government using their data to surveil track and trick them . . . But in fact your data is your best defense against coercive marketing and intrusive government practices. Your data is nothing less than a superpower waiting to be harnessed. FROM THE INTRODUCTION In the past the future was opaquethe territory of fortune-tellers gurus and dubious local TV weathermen. But thanks to recent advances in computing and the reams of data we create through smartphone and Internet use prediction models for individual behavior grow smarter and more sophisticated by the day. Whom you should marry whether youll commit a crime or fall victim to one if youll contract a specific strain of flueven your precise location at any given moment years into the futureare becoming easily accessible facts. The naked future is upon us and the implications are staggering.Patrick Tucker draws on stories from health care to urban planning to online dating to reveal the shape of a future thats ever more certain. In these pages youll meet scientists and inventors who can predict your behavior based on your friends Twitter updates. They are also hacking the New York City sewer system to predict environmental conditions anticipating how much the weather a year from now will cost an individual farmer figuring out the time of day youre most likely to slip back into a bad habit and guessing how well youll do on a test before you take it. Youll learn how social networks like Facebook are using your data to turn you into an advertisement and why the winning formula for a blockbuster movie is more predictable than ever.The rise of big data and predictive analytics means that governments and corporations are becoming much more effective at accomplishing their goals and at much less cost. Tucker knows thats not always a good thing. But he also shows how weve gained tremendous benefits that we have yet to fully realize.Thanks to the increased power of predictive science well be better able to stay healthy invest our savings more wisely learn faster and more efficiently buy a house in the right neighborhood at the right time avoid crime thwart terrorists and mitigate the consequences of natural disasters. What happens in a future that anticipates your every move? The surprising answer: well live better as a result.
language: None
title: The Naked Future: What Happens in a World That Anticipates Your Every Move?
publisher: Current