num_pages: 306
description: Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.
language: English
title: Cases in Marketing Financial Services
titlecomplete: Cases in Marketing Financial Services
ratings_count: 1
publisher: Butterworth-Heinemann