num_pages: 218
description: The results of collaborative research on attitudes and attitude change in terms of basic findings and principles from laboratory studies of judgment in general and of assimilation-contrast effects in particular.
language: English
title: Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change
titlecomplete: Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change (Yale Studies in Attitude and Communication)
publisher: Praeger