num_pages: 576
description: This text provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs.
language: English
title: Launching New Ventures: An Entrepreneurial Approach
titlecomplete: Launching New Ventures: An Entrepreneurial Approach
genres: Business
ratings_count: 37
publisher: Houghton Mifflin College Div