num_pages: 352
description: Award-winning reporter Sarah Frier reveals an inside never-before-told behind-the-scenes look at how Instagram defied the odds to become one of the most culturally defining apps of the decade. Since its creation in 2010 Instagrams fun and simple interface has captured our collective imagination swiftly becoming a way of life. In No Filter: The Inside Story of Instagram technology reporter Sarah Frier explains how Instagrams founders married art and technology to overcome skeptics and to hook the public on visual storytelling. At first Instagram initially attracted artisans but then the platform exploded in popularity among the masses creating an entire industry of digital influencers thats now worth tens of billions of dollars. Eighteen months after Instagrams launch and explosive growth the foundersKevin Systrom and Mike Kriegermade the gut-wrenching decision to sell the company to Facebook. For most companies that would be the end of the story; but for Instagram it was only the beginning. Instagram borrowed some lessons from Facebook and rejected others until eventually its success stirred tension with Facebooks CEO Mark Zuckerberg just as Facebook became embroiled in a string of public crises. Frier unearths the details that led to the cofounders departure bringing to light dramatic moments unknown to the public until now. At its heart No Filter draws on unprecedented exclusive accessfrom the founders of Instagram as well as employees executives and competitors; hedge fund billionaire Ray Dalio; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers from fashionistas with millions of followers to owners of famous dogs worldwideto show how Instagram has fundamentally changed the way we communicate shop eat and travel. The book brings readers inside users strategies to craft their personal image and fame explaining how the companys product decisions have affected the structure of our society. From teenagers to the pope No Filter tells the captivating story of how Instagram not only created a new industry but also changed our lives.
language: English
title: No Filter: The Inside Story of Instagram
publisher: Simon & Schuster