num_pages: 256
description: An inspirational handbook introduces the POP! process--to make messages Purposeful, Original, and Pithy--in order to promote one's ideas successfully, discussing such concepts as Muse It or Lose It, the Eureka Moment, the Jerry Maguire Rule, Contra-Brand, and Idea Chemistry.
language: English
title: POP!: Stand Out in Any Crowd
titlecomplete: POP!: Stand Out in Any Crowd
genres: Psychology, Business, Self Help, Communication, Writing, Entrepreneurship, Personal Development, Nonfiction
ratings_count: 331
publisher: Perigee Trade