num_pages: 272
description: Veteran industry observer Joe Cappo briefly recaps the factors that impacted the industry in the late 1990s, and gives you advice on how to best position yourself, your work, and your business.
language: English
title: The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age: New Media, New Clients, New Consumers in the Post-Television Age
titlecomplete: The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age: New Media, New Clients, New Consumers in the Post-Television Age
ratings_count: 16
publisher: McGraw-Hill Education