description: The Whole Enchilada is a practical guide to selling to the US Hispanic market. It is a no nonsense and real description of the Hispanic population in the United States. As a primer it gives the reader practical advice on what to do in order to gain Hispanic customers. It is also a window into the breadth and richness of the Hispanic culture in the U.S. The book addresses the most critical aspects of marketing to 
language: English
title: The Whole Enchilada: A Practical Recipe for Selling to Us Hispanics
titlecomplete: The Whole Enchilada: A Practical Recipe for Selling to Us Hispanics
publisher: Trafford on Demand Pub