num_pages: 364
description: This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.
language: English
title: Understanding Media - The Extensions of Man
titlecomplete: Understanding Media - The Extensions of Man
genres: Technology, Nonfiction, Society, Philosophy, Cultural, Science, Psychology, Theory, Communication, Sociology
ratings_count: 3722
publisher: McGraw-Hill