num_pages: 304
description: Marketing and public relations have become central to the success of a museum institution. Without effective use of both, museums of all kinds will fail to maximize their potential and fulfill their financial and cultural missions. This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.
language: English
title: Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions
titlecomplete: Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions
ratings_count: 6
publisher: AltaMira Press