num_pages: 196
description: First published in 1961 and out of print for more than forty years, visual design in -action is the summation of the influential graphic design theories and principles developed by Czech-born designer Ladislav Sutnar. A pioneering modernist in graphic design and typography, Sutnar brought his avant-garde design principles to the United States and became one of the most influential designers of the 1940s and 1950s. This book, a facsimile of the rare first edition, includes a new introduction by Steven Heller and shows how Sutnar's innovative approach to graphic design prefigured the informational structures now employed in contemporary web design.
language: English
title: Visual Design in Action: Principles, Purposes
titlecomplete: Visual Design in Action: Principles, Purposes
genres: Design
ratings_count: 4
publisher: Five Ties Publishing