num_pages: 304
description: Big data entrepreneur Allen Gannett overturns the mythology around creative genius and reveals the science and secrets behind achieving breakout commercial success in any field. We have been spoon-fed the notion that creativity is the province of genius -- of those favored brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius we might as well pack it in and give up. Either we have that gift or we dont. But Allen shows that simply isnt true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor from writing a popular novel to starting up a successful company to creating an effective marketing campaign. As the worlds most creative people have discovered we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls the creative curve  the point of optimal tension between the novel and the familiar  everyone can better engineer mainstream success. In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen to the founder of Reddit from the Chief Content Officer of Netflix to Michelin star chefs Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.
language: English
title: The Creative Curve: How to Develop the Right Idea at the Right Time
publisher: Penguin Random House USA