num_pages: 432
description: This book is the culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is the impact of strategy, organization, and management on this critical component of business strategy.
language: English
title: Product Development Performance: Strategy, Organization, and Management in the World Auto Industry
titlecomplete: Product Development Performance: Strategy, Organization, and Management in the World Auto Industry
genres: Business
ratings_count: 11
publisher: Harvard Business Review Press