num_pages: 12
description: From B. Joseph Pine II and James H. Gilmore, authors of The Experience Economy, comes the Field Guide for the Experience Economy.  A hands-on resource designed to provide real-world learning, the Field Guide contains key models and exercises for evaluating and extracting best principles from experiences throughout the Experience Economy including:  3S Model of Customer Relationships  Assessing the "Sweet Spot" for Experiences  Deciphering the Drama of Business Experiences  G-way: Secondary Factors  "Ing" the Thing  Performing a Sensory Assessment  Progression of Economic Value  Real/Fake Matrix of Authenticity  Taking Note of the Notable  T-H-E-M-E Model Geared for a wide variety of uses - from group learning and executive education, to university classes, employee training and even leading your own Learning Excursions - this pocket-sized reference packs powerful lessons in a compact package.  The Field Guide is an ideal tool to encourage learning and creative exploration among your co-workers, colleagues, clients, and throughout your entire organization.
title: Field Guide For The Experience Economy
titlecomplete: Field Guide For The Experience Economy
ratings_count: 6
publisher: Strategic Horizons LLP