num_pages: 264
description: Underserved markets—communities made up of low- to moderate-income consumers—represent a multi-trillion dollar opportunity that has been largely ignored by most companies. With tremendous production and distribution potential, and growing workforce and supplier bases, these “base of the pyramid” markets are host to some of the fastest growing business opportunities around. They fill corporations’ most pressing increased sales, qualified workforces, reduced costs, and increased quality. Based on rigorous research on the success strategies employed by pioneering corporations, Untapped offers practical, tested tools for engaging consumers, workers, and suppliers to address the needs of both the corporation and the community.
language: English
title: Untapped: Creating Value in Underserved Markets
titlecomplete: Untapped: Creating Value in Underserved Markets
genres: Business
ratings_count: 6
publisher: Berrett-Koehler Publishers