num_pages: 2560
description: Drawing together seminal and cutting-edge papers on qualitative and quantitative market research, this collection has been compiled by an award-winning scholar internationally hailed as a leading authority on market research. Naresh Malhotra offers academics a nuanced and comprehensive reading of the key issues and concepts across the field.
language: English
title: Fundamentals of Marketing Research (6 Volumes) (Sage Library in Marketing)
titlecomplete: Fundamentals of Marketing Research (6 Volumes) (Sage Library in Marketing) (6 Volume Set)
ratings_count: 29
publisher: SAGE Publications Ltd