description: Strategic Management: Comptetiveness and Globalization, Concepts, 3e explores how firms achieve strategic competitiveness, emphasizing integration of resources and capabilities to obtain a sustainable competitive advantage. The text focuses the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O model. The text emphasizes global issues, competitive forces, and the implementation of a strategic plan/process. The hot topics of corporate governance, TQM, core competencies, strategic alliances, corporate entrepreneurship are covered among others.
language: English
title: Strategic Management: Competitiveness and Globalization Concepts
titlecomplete: Strategic Management: Competitiveness and Globalization Concepts
ratings_count: 32
publisher: South-Western College Pub