num_pages: 756
description: For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
language: English
title: Marketing management: Analysis, planning, and control
titlecomplete: Marketing management: Analysis, planning, and control
genres: Entrepreneurship, Finance, Textbooks, School, Reference, Buisness, Management, Nonfiction, Business, Economics
ratings_count: 5860
publisher: Prentice-Hall