num_pages: 356
description: There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.
language: English
title: Web Metrics: Proven Methods for Measuring Web Site Success
titlecomplete: Web Metrics: Proven Methods for Measuring Web Site Success
genres: Nonfiction
ratings_count: 33
publisher: John Wiley &Sons