description: Do you struggle with strategy? Are you unsure how to do it well? Mike Baxter, one of our leading authorities on strategic thinking, demystifies strategy and provides a step-by-step guide on making it robust, agile and fit-for-purpose. The Strategy Manual draws on Mike’s many years of expertise and thought leadership, delivering an accessible, practical handbook for anyone interested in the creation, management or governance of strategy. The book provides readers, at any level of experience and in any sector, with Mike’s valuable insights and innovative models and frameworks that help breathe life into strategy and embed it in the day-to-day actions of all those who will contribute to its ultimate success. “All too often, strategy is over-complicated or under-utilised. In this book, Mike hits both challenges head on, making core tenets of strategy simple, but more importantly, actionable. As a seasoned practitioner, who’s worked with an enviable roster of clients, there’s no theory here - he’s making the mental models and methodologies that you’d normally expect from tier-one management consultancies available to everyone.” Jake Hird, VP Strategy (APAC), Merkle. “It’s very readable, personable and I can hear Mike’s voice really well with all the years of experience and thoughtfulness loud and clear.” Gideon White, Director of Strategic Planning, University of East London.
title: The Strategy Manual: A step-by-step guide to the transformational change of anything