num_pages: 256
description: Aaron James Draplin lets the simplicity and universality he found in Lego toys as a child guide his work designing corporate logos and other work for companies like Nike and the New York Times  plus snowboards posters and a slew of other projects.  Globe and MailEsquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different they share at least one thing in a teeny little bit of Aaron James Draplin.Draplin is one of the new school of influential graphic designers who combine the power of design social media entrepreneurship and DIY aesthetic to create a successful business and way of life. Pretty Much Everything is a mid-career survey of work case studies inspiration road stories lists maps how-tos and advice.It includes examples of his workposters record covers logosand presents the process behind his design with projects like Field Notes and the Things We Love State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page.Draplin writes in his introduction I made this stuff my life. When something is your hobby first the work part never feels the same. I love making this stuff. And Im hoping that will never change. Ive been lucky to pull off a killer life in design. Let this goddamn book be proof.With Draplins humor and pointed observations on the contemporary design scene Draplin Design Co. is the complete package for the new generation of designers.
language: English
title: Draplin Design Co.: Pretty Much Everything
publisher: Abrams