description: The Penguin Dictionary of Marketing is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline.
language: English
title: Penguin Dictionary Of Marketing
titlecomplete: Penguin Dictionary Of Marketing
ratings_count: 1
publisher: Penguin UK