num_pages: 636
description: The new edition of the popular Global Marketing draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives readers the flexibility to choose a book that is economical as well as interesting. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals. For those entering the global job market, especially helpful for hirees of import/export departments.
language: English
title: Global Marketing
titlecomplete: Global Marketing (4th Edition)
genres: Business, Textbooks
ratings_count: 135
publisher: Pearson College Div