description: Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing market orientation, growth strategies and target market strategies.
language: English
title: Strategic Marketing Management Cases w/Excel Spreadsheets
titlecomplete: Strategic Marketing Management Cases w/Excel Spreadsheets
publisher: Irwin Professional Pub