num_pages: 274
description: The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting &amp; Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
language: English
title: International Marketing in the Network Economy: A Knowledge-Based Approach
titlecomplete: International Marketing in the Network Economy: A Knowledge-Based Approach
ratings_count: 1
publisher: Palgrave Macmillan