num_pages: 178
description: Describing the anatomy of trust and explaining it through a diverse range of fascinating case studies, this book clarifies the value of trust within a company and the costs incurred when trust erodes. Trust can be difficult to define, understand, and achieve, but the payoffs are it allows people to take risks and encourage innovation, and it increases customer loyalty. Explaining how trust is built within the company and how it is developed with customers makes this resource an important management tool during a time when trust is a scarce commodity.
language: English
title: A Question of Trust: The Crucial Nature of Trust in Business, Work and Life - and How to Build It
titlecomplete: A Question of Trust: The Crucial Nature of Trust in Business, Work and Life - and How to Build It
ratings_count: 3
publisher: Marshall Cavendish Books Ltd