num_pages: 288
description: Based on their in-depth analyses of thousands of e-commerce contacts, the authors of this timely book lead executives, managers, and entrepreneurs through the Web business revolution and empower them with strategies for succeeding in today's electronic marketplace. Lively chapters detail how to drive consumer behavior on the Web; build and sustain brand loyalty; develop competitive business practices that protect consumer privacy; identify services and products that sell successfully online; and tailor services to the needs of business customers versus private consumers.
language: English
title: The Soul of the New Consumer : The Attitudes, Behavior, and Preferences of E-Customers
titlecomplete: The Soul of the New Consumer : The Attitudes, Behavior, and Preferences of E-Customers
ratings_count: 3
publisher: Allworth Pr