num_pages: 322
description: Two business, sales, and marketing consultants offer guidance on selling high-technology products, emphasizing the establishment of "personal excellence" in key performance drivers in technical sales. Chapters address every aspect of the process, with frameworks provided to develop a more effective, personalized, and systematic approach to improving personal performance. Special attention is given to the team sales concept and the importance of the contributions of the technical professionals who directly support sales. Annotation c. Book News, Inc., Portland, OR (booknews.com)
language: English
title: Mastering Technical Sales: The Sales Engineer's Handbook
titlecomplete: Mastering Technical Sales: The Sales Engineer's Handbook
genres: Nonfiction, Business, Technology
ratings_count: 191
publisher: Artech House