num_pages: 264
description: Over the years the bra has been stereotyped as an object of seduction, glamour, and even oppression. In A History of the Bra in America Jane Farrell-Beck and Colleen Gau use this item of clothing to gauge the social history of women and to understand the business history of fashion. Viewing fashion as a means to entertainment, self-creation, and everyday art, the authors illuminate the effect the brassiere has had on women's lives—their style, health, and economic opportunity.Rich in examples from advertising, movies, and other areas of popular culture, Uplift moves beyond featherbones and fiberfill to provide a sense of the dynamic relationship of the bra to wider issues in society.
language: English
title: Uplift: The Bra in America
titlecomplete: Uplift: The Bra in America
genres: Nonfiction, Fashion, History, Historical
ratings_count: 23
publisher: University of Pennsylvania Press