num_pages: 400
description: Product Innovators win in the long run by optimizing their R&amp;D investments with a new product strategy, selecting the right new product projects and achieving an ideal balance of projects. Portfolio Management for New Products helps you understand how winning companies manage their R&amp;D portfolios. Learn how to steer your company's R&amp;D investment to achieve a higher return.This ground breaking book is the result of years of pioneering research by Dr. Cooper, Dr. Edgett and Dr. Kleinschmidt. It is full of practical examples from real companies combined with the authors' analysis of the various approaches. It illustrates the subtle but important differences between the traditional methods of portfolio management for investments and projects versus the new approaches for the complex world of new products.The Complete Guide to New Product Portfolio Management - Strategic, Operational and TacticalKey 
language: English
title: Portfolio Management for New Products
titlecomplete: Portfolio Management for New Products
genres: Management, Nonfiction, Business
ratings_count: 61
publisher: Basic Books