num_pages: 81
description: YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
language: English
title: The Big Red Fez: How To Make Any Web Site Better
titlecomplete: The Big Red Fez: How To Make Any Web Site Better
genres: Writing, Business, Technology, Psychology, Nonfiction, Self Help, Design
ratings_count: 439
publisher: Free Press