num_pages: 2
description: Former vice-president of Direct Marketing for Yahoo! and the man who BUSINESS WEEK calls 'the ultimate entrepreneur for the Information Age' explains Permission Marketing, the ground-breaking concept that enables marketers to shape their message so that consumers will willingly accept it.
language: English
title: Permission Marketing: Turning Strangers Into Friends and Friends Into Customers
titlecomplete: Permission Marketing: Turning Strangers Into Friends and Friends Into Customers
genres: Entrepreneurship, Self Help, Buisness, Personal Development, Leadership, Management, Psychology, Nonfiction, Business, Communication
ratings_count: 14621
publisher: Simon & Schuster Audio