num_pages: 496
description: This volume is an adaptation of a French text which is now into its second edition and offers a European perspective on managing business-to-business markets, as an alternative to the traditional American view. The text is based on theoretical foundations and the approaches presented have been tried in a variety of business settings. Aimed at final year marketing students, specializing in business-to-business or industrial marketing, MBA students and marketing practitioners, the text has a strong practical focus.
language: English
title: Business-To-Business Marketing
titlecomplete: Business-To-Business Marketing (Profitable Marketing Relationships Series)
ratings_count: 4
publisher: Palgrave Macmillan