num_pages: 212
description: The Future of Pharma examines the causes of the industry's potential decline and offers a convincing and rigorous analysis of the options open to it. What emerges is a landscape defined on the one hand by the changing marketplace of mass-market consumers institutional healthcare systems and wealthy individuals; and on the other by the alternate sources of commercial value - innovative therapies; super-efficient processes supply chains and operations; and closer customer relations and increasingly tailored health services
language: English
title: The Future of Pharma
publisher: Gower Publishing Ltd