num_pages: 213
description: Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad campaigns, with many fascinating case histories and helpful pointers
language: English
title: Positioning: The Battle for Your Mind
titlecomplete: Positioning: The Battle for Your Mind (1st Edition Revised)
genres: Nonfiction, Psychology, Entrepreneurship, Communication, Management, Business, Writing, Personal Development, Buisness, Self Help
ratings_count: 17318
publisher: McGraw-Hill