description: Big business knows how to play the sports marketing game expertly. Keeping Score explores the multibillion dollar relationship between Corporate America and the sports industry. Packed with fact-filled case studies, this book reveals the strategies that work for the superstars of sports marketing. Keeping Score will show you how * Create the link between sponsor and event, customer and product* Increase product or company awareness* Distinguish a product or service from the competition* Enhance your firm's community profile* Access merchandising opportunitiesUsing the techniques of companies like Nike, McDonald's and Anheuser-Busch will work for your company, and Keeping Score provides a detailed marketing plan to help you develop the right strategy. Keeping Score will put managers in a position not only to understand the dynamics of sports marketing, but to incorporate them into successful strategies.
language: English
title: Keeping Score: An Inside Look at Sports Marketing
titlecomplete: Keeping Score: An Inside Look at Sports Marketing (Psi Successful Business Library)
ratings_count: 1
publisher: Oasis Pr