num_pages: 234
description: Drawing on his experience as a psychiatrist business consultant and coach author Mark Goulston combines his background with the latest scientific research to help readers turn the impossible and unreachable people in their lives into allies devoted customers loyal colleagues and lifetime friends. Just Listen does this by providing simple but powerful techniques readers can use to really get through to people. Youll learn how to: make a powerful and positive first impression; listen effectively; make even a total stranger (potential client) feel understood; talk an angry or aggressive person away from an instinctual unproductive reaction and toward a more rational mindset; and achieve buy-in--the linchpin of all persuasion negotiation and sales. Whether they're coworkers friends strangers or enemies the first make-or-break step in persuading anyone to do anything is getting them to hear you out. With this groundbreaking book readers will be able to master the fine but critical art of effective communication.
language: English
title: Just Listen: Discover the Secret to Getting Through to Absolutely Anyone
publisher: AMACOM