num_pages: 256
description: Draws on the author's extensive marketing experience to identify flaws in current branding practices, arguing that brands reflect much more than the companies they represent, and identifying the role played by consumer emotions in brand effectiveness. Reprint.
language: English
title: Wally Olins on Brand
titlecomplete: Wally Olins on Brand
genres: Design, Business, Nonfiction
ratings_count: 222
publisher: Thames & Hudson