num_pages: 289
description: By the author of Populuxe. This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each product sitting on a supermarket shelf having been carefully designed to promote instant desirability.
language: English
title: The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans and Tubes
titlecomplete: The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans and Tubes
genres: History, Design, Nonfiction, Art
ratings_count: 94
publisher: Diane Pub Co