num_pages: 334
description: Authors Donald Mitchell and Carol Coles conducted a ten-year study of companies that had grown the fastest over a three-year period. Their research reveals that while unsuccessful companies doggedly apply outdated business models, the successful ones improve their models every two to four years. The Ultimate Competitive Advantage provides a straightforward, systematic method any company can use to review and improve its business model and each of its key pricing, costs of doing business, and benefits added. Dozens of concrete examples from companies of all sizes and types are provided.
language: English
title: The Ultimate Competitive Advantage: Secrets of Continually Developing a More Profitable Business Model
titlecomplete: The Ultimate Competitive Advantage: Secrets of Continually Developing a More Profitable Business Model
genres: Business
ratings_count: 16
publisher: Berrett-Koehler Publishers