num_pages: 104
description: My mother was often very creative about scent. She would collect kitchen materials and play scent games with me. While blindfolded, we would try to detect which aroma was which. I recall trying to choose smells that would trick her, and learned that she was gifted with a very heightened sense of smell. My father had an extensive collection of fine fragrance, and his personal hobby was his magnificent rose garden. I have my parents to thank for my awareness and interest in scent, and they inspired me to move past our childhood scent game to a serious exploration of the process of olfaction. In my research, I discovered that the Chinese culture has enjoyed sophisticated scent detecting games for centuries. I discovered the ever present, underlying role of scent in our history and in our world. It s part of our psyche. Freud was fascinated by scent and developed intriguing theories about it. I ll introduce you to some of them in this book. My education began in earnest when I went to Aachen, Germany to study with a large cosmetic house. I discovered that scent and aromas were an integral part of all European society, and their general knowledge and sophistication about scent was years ahead of North America. When I returned to Canada, I was filled with inspiration regarding the use of scent, and began providing massage and aesthetic treatments. When I formulated my preparations with aromatic plants and essential oils, I found it fascinating that the slight aroma from my blends would often trigger a memory with startling clarity. Why and how could this be possible? Later, I made some magical discoveries, which I will share with you on these pages. My continued research and expanding knowledge led me to offer aromatic consulting to companies under the name Classic Aromatics Ltd. which later became Nose Knows Consulting . I have met wonderful people in the course of applying my aromatic experience and talents to my clients business needs. With aroma I ve created wonderful environments in restaurants and hotels to enhance the overall experience of dining. Whatever was needed to inspire someone to pay attention to a company or service: scentdesign,scent marketing, aromatherapy, scents for spa lines - scent was the key to positively affect animals, men, women and children, as well as palliative care patients. A Toronto hospital welcomed my experienced aromatherapy students in a placement program that demonstrating how scent could be used in a positive and helpful way in patient care. Studying the rich history of how our sense of smell has been engaged in all civilizations over the centuries has been a revelation to me. And now scientific research is just starting to uncover some of the mysteries about our sense of smell, including the deep emotional connections with our memories. There is so much about smell that can enrich our lives, and the information that s available to the public on our sense of smell is too sparse or too confusing for us to readily understand and relish it. Like many people, especially in North America, I too have struggled with symptoms that nowadays people would label scent sensitivities , and I eventually found that knowledge gave me power over them. I wrote this book to celebrate aroma and to offer information about our sense of smell.
title: So what's all the "Sniff" about? An in depth plea for sanity and equal rights for your sense of smell - our most neglected and endangered sense.
titlecomplete: So what's all the "Sniff" about? An in depth plea for sanity and equal rights for your sense of smell - our most neglected and endangered sense.
ratings_count: 1
publisher: Nose Knows Consulting