num_pages: 380
description: This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).
language: English
title: Conjoint Measurement: Methods and Applications
titlecomplete: Conjoint Measurement: Methods and Applications
publisher: Springer