num_pages: 375
description: Chronicles the decline of IBM, explaining how corporate pride, inflexibility, bad decisions, and an inability to understand a changing marketplace has led to IBM's fall. 100,000 first printing. $100,000 ad/promo. Tour.
language: English
title: Big Blues: The Unmaking of IBM
titlecomplete: Big Blues: The Unmaking of IBM
genres: Business, Technology, Nonfiction, History
ratings_count: 96
publisher: Crown