num_pages: 436
description: Offering international coverage this accessible and wide-ranging guide provides over 2600 alphabetical entries on virtually every aspect of marketing ranging from traditional marketing techniques and key theories to the recent explosion of internet-related marketing methods. Users will findentries on planning pricing promotion positioning pod-casting social media marketing and search engine optimization among many other topics. The book also features a time line of key events and over 100 web links accessed via an up-to-date companion website. In addition the main appendixprovides greater depth on the subject including advertising and marketing case studies with a strong international focus. These are arranged thematically--automobile industry food and drink luxury goods and so on--illuminating the iconic brands marketing campaigns and the slogans that havepermeated our collective consciousness exploring how the ideas defined in the main text of the book have been utilized successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines as well as a practical guide forprofessionals.
language: English
title: A Dictionary of Marketing
publisher: Oxford University Press