num_pages: 240
description: The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.More than ever before consumers employees and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business bad for shareholders bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox Dell Toyota Procter &amp; Gamble Nike and Wal-Mart - that are implementing integral  rather than tangential strategies for sustainability. What these companies are doing illuminates the book's practical framework for change which involves engaging employees using transparency as a business tool and reaping the rewards of a networked organizational structure.Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true competitive strategic advantage and building it into the core of your business is the only means to ensure that your company - and your world - will survive.
language: English
title: Strategy for Sustainability: A Business Manifesto
publisher: Harvard Business Press