num_pages: 209
description: "Slash Your Advertising Costs Now" concentrates on the types of "meat-and-potatoes" marketing communication that smaller advertisers use -- direct mail, yellow pages, response advertising, and the like. In addition, the organization is presented in small, simple bits that the reader can put to use now. The easy-to-use "Cost-Savings Equation" will show you how to project results before you commit funds to a promotion.
language: English
title: Slash Your Advertising Costs Now
titlecomplete: Slash Your Advertising Costs Now
publisher: Dartnell Corp