num_pages: 192
description: Intelligent strategies for starting and growing a small business with minimal personal financial risk A comprehensive guide for entrepreneurs from one of the most successful business creators in recent years The Reluctant Turning Dreams into Profits addresses the fears and misconceptions that many people have about starting their own businesses walking prospective owners through the necessary decisions they need to make before even putting a business plan in place. Presenting solid reliable strategies based on author Michael Masterson's own successful practices and debunking some common illusions entrepreneurs have about their businesses the book is a vital resource for anyone looking to avoid the pitfalls that threaten fledgling companies. Essential reading for small business owners and both first time and established entrepreneurs The Reluctant Entrepreneur presents the smart strategies on starting and growing a small business that can make launching your own company a cinch.
language: English
title: The Reluctant Entrepreneur
publisher: Wiley