num_pages: 387
description: Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by a unique, free DVD with video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field.
language: English
title: Public Relations: The Profession and the Practice with DVD-ROM
titlecomplete: Public Relations: The Profession and the Practice with DVD-ROM
ratings_count: 12
publisher: McGraw-Hill Humanities/Social Sciences/Languages