num_pages: 592
description: This best-selling book continues to present a brief “no-nonsense ” approach to the fundamentals of business that spans the range of all functional areas— management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.
language: English
title: Business Essentials
titlecomplete: Business Essentials
genres: Nonfiction, Textbooks, Business, School
ratings_count: 165
publisher: Pearson College Div