num_pages: 231
description: This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques. * Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the newest innovations in the field.
language: English
title: Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques...and How to Use Them
titlecomplete: Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques...and How to Use Them
ratings_count: 13
publisher: Natl Textbook Co Trade