num_pages: 350
description: Nearly 50 percent of new businesses fail in the first year, and 80 percent fail in the first five. So what does it take to run a continually successful enterprise over the long run-- and be continually happy while you're at it? Nobody can answer that question better than Ralph Warner, who co-founded Nolo in 1971. With Drive a Modest Car, you'll discover the business philosophy that Warner has learned through three decades at the helm of a small business -- much of it contrary to the conventional wisdom of today's business gurus. Drive a Modest Car breaks it all down with 17 ideas, *don't work long hours *choose a business you care about *embrace your best competitors *get and keep a competitive edge *innovate now and forever *market your business creatively *target your customers *react quickly to bad news Drive a Modest Car is the perfect read for anyone who's interested in starting a new ventureand for those who could use an infusion of practical advice to get back on track with an existing business.
language: English
title: Drive a Modest Car & 16 Other Keys to Small Business Success
titlecomplete: Drive a Modest Car & 16 Other Keys to Small Business Success
ratings_count: 11
publisher: Nolo.com