num_pages: 184
description: Rich in scholarly foundations combined with actual practice, Public Relations Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.
language: English
title: Public Relations Online: Lasting Concepts for Changing Media
titlecomplete: Public Relations Online: Lasting Concepts for Changing Media
ratings_count: 7
publisher: SAGE Publications, Inc