num_pages: 304
description: This casebook, written by a renowned communications expert, offers you the skills for successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter &amp; Gamble, Wal-Mart, McDonalds, Sony and Kraft,) and provide the opportunity to put Business Communication theory into practice.
language: English
title: The Business Communication Casebook: A Notre Dame Collection
titlecomplete: The Business Communication Casebook: A Notre Dame Collection
ratings_count: 1
publisher: Cengage Learning