num_pages: 464
description: The way we wore The story of modern fashionfrom couture to mass marketThe 20th century saw fashion evolve from an exclusive Parisian salon business catering to a wealthy elite into a global industry employing millions with new trends whisked into stores before the last model has left the catwalk. Along the way the signature feminine silhouettes of each era evolved beyond recognition: House of Worth crinolines gave way to Vionnets bias-cut gowns Diors New Look to Quants Chelsea Look Halstons white suit to Frankie B.s low-rise jeans. In menswear ready-made suits signaled the demise of bespoke tailoring long before Hawaiian shirts skinny ties or baggy pants entered the fore. 20th Century Fashion offers a stylish retrospective of the last hundred years via 400 fashion advertisements from the Jim Heimann Collection. Using imagery culled from a century of advertising this book documents the unrelenting pace of fashion as it was adopted into the mass culture decade by decade. An in-depth introduction chapter text and illustrated timeline detail the style-makers and trend-setters from couture to the mass market; and how the historic events design houses retailers films magazines and celebrities shaped the way we dressedthen and now.
language: Multiple languages
title: 20th Century Fashion: 100 Years of Apparel Ads
publisher: TASCHEN