num_pages: 224
description: "Only in America could a would-be monk convince a faded televisionstar to pitch a rehabilitation device designed for Scandinavianskiers and create a nationwide sensation. The marketing strategyalone is worth the price of admission."--Paul B. Brown Special Correspondent for the Business News Network(BNN) and coauthor of Customers for Life"This is the first time the person behind a fad lays out the wholemarketing strategy he used. Even I learned a lot."--Bob Rice Pet Rock Promoter"Within a matter of months, Peter Bieler created a $100,000,000industry out of nothing. This fascinating book chroniclesstep-by-step how he did it."--Steve Dworman Publisher, Infomercial Marketing Report"As a jack, in an emergency, if you have a very small car ... As arack to dry homemade pasta ... Prop it on its side and presto! Twinpicture frames ... Have it bronzed and claim it's a very earlyHenry Moore ..."--Diane White columnist for The Boston Globe on alternate uses forthe ThighMaster See Inside for Exciting Contest Details!
language: English
title: "This business has legs": How I Used Infomercial Marketing to Create the$100,000,000 ThighMaster Craze
titlecomplete: "This business has legs": How I Used Infomercial Marketing to Create the$100,000,000 ThighMaster Craze
genres: Business, Nonfiction, Entrepreneurship, Self Help, Productivity
ratings_count: 50
publisher: Wiley