num_pages: 160
description: Type Specific shows designers how typefaces designed for a specific purpose succeed by exploring each of the features that must be considered. These include letterforms, counterspaces, cross sections, ascenders/descenders, and junctions and how they work, in both print and screen, across a range of posters, directories, newspapers and magazines, CD covers, packaging, signage, and film titles-including The Kitchen's organic paintbrush front for the promotion of Levi's Vintage Clothing and Saturday's elegant stencil-style face for the Chen Pascual identity. The whole gamut from free-from to precision is explored.
language: English
title: Type Specific: Designing Custom Fonts For Function And Identity
titlecomplete: Type Specific: Designing Custom Fonts For Function And Identity
genres: Design
ratings_count: 12
publisher: Rotovision