num_pages: 357
description: Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively. This easy-to-read text covers terminology, systems, and procedures. The dynamics of media planning are highlighted, from the formulation of advertising objectives through the strategic use of media to accomplish goals.
language: English
title: Introduction to Advertising Media: Research, Planning, and Buying
titlecomplete: Introduction to Advertising Media: Research, Planning, and Buying
ratings_count: 4
publisher: Ntc Business Books