description: Direct Mail for Book Publishers shows how you can compete with the larger publishers by taking your message directly to the reader. Study the rules of direct mail such as repetition, timing, response formulas, and profit analysis. Learn to find and evaluate lists. Follow the plan for drafting your brochure and cover letter; assemble a direct mail package that brings results. This Report also shows you how to assemble your own lists to rent to others-providing you with a new profit center. If you have a non-fiction book with an identifiable audience (and can find or assemble a mailing list for it), you may use direct mail successfully to sell books..
language: English
title: Direct Mail For Book Publishers
titlecomplete: Direct Mail For Book Publishers (Book Publishers Consultation With Dan Poynter Series))
publisher: Para Publishing