num_pages: 384
description: When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing* programs for targeting prospects and cultivating repeat and referral business* management lessons in the age of telecommuting and freelance employeesGuerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
language: English
title: Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
titlecomplete: Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
genres: Self Help, Reference, Entrepreneurship, Psychology, Buisness, Business, Money, Management, Leadership, Nonfiction
ratings_count: 6218
publisher: Houghton Mifflin