num_pages: 362
description: Examines economic effects and interrelationships of mass media in countries and regions of the world, taking into account factors such as developing technologies, political agreements, and business trade, takeovers, mergers, and consolidations. Designed as a companion text to the publisher's Media Understanding Markets, Industries and Concepts . Useful as a text for college courses in media economics, international communications, and comparative systems, and as a reference. Annotation c. by Book News, Inc., Portland, Or.
language: English
title: Global Media Economics: Commercialization, Concentration and Integration of World Media Markets
titlecomplete: Global Media Economics: Commercialization, Concentration and Integration of World Media Markets
publisher: Iowa State Pr