num_pages: 202
description: Whether you're starting out or are managing a vast archive of content, this book delivers a content strategy that will maximize your results. Thoughtful content marketing delivers — traffic, attention, and customers. But too often, content creators just churn out piece after piece, with no thought to how everything fits together. The result is scattered, confusing, ineffective content marketing. It's a complete waste of time! Your content strategy can and should change depending on the stage of growth you're in. With Master Content Strategy, Pamela Wilson delivers an approach that honors your website's lifecycle and adapts to help you grow your skills as you grow your audience. This approach works for both B2B (business-to-business) and B2C (business-to-consumer) content creation — and for bloggers, podcasters, and vloggers alike. "In this book, Pamela Wilson gives you a guided walk-through of the nuances, complete with strategies to follow at every stage of your journey. When you’re finished reading, you’ll know exactly what stage you’re in and exactly what to do to get to the next stage." – Jon Morrow, Smart Blogger (from the Foreword) You're about to During her award-winning 30+ year marketing career, Pamela Wilson has helped local, national, and international clients communicate their messages effectively. She's the founder of BIG Brand System and is a keynote speaker, author, and respected online educator. Her passion is teaching — and she has a gift for making complex topics simple and easy to understand. Get  Master Content Strategy  so you can maximize your reach and boost your bottom line every time you hit publish.
title: Master Content Strategy: How to Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish
publisher: BIG Brand Books