num_pages: 259
description: Aliza Licht is a social media superstar. A global fashion communications executive she is the voice behind the wildly popular @DKNY PR GIRL twitter feed that now boasts over half a million followers. Known for her chatty and intimate tone she has also become beloved for her top-notch career advice and her enthusiasm for mentoring. Thousands of online conversations have led to many a coffee mentoring strangers. But who can have coffee with everyone who asks? LEAVE YOUR MARK is her way of grabbing that coffee.Now in her first book Aliza is here to tell her story complete with The Devil Wears Prada-esque moments and insider secrets. Drawing invaluable lessons from her experience as a top fashion publicist Licht shares advice inspiration and a healthy dose of real talk in LEAVE YOUR MARK. She delivers personal and professional guidance for people just starting their careers ( To Whom It May Concern never concerns anyone) and for people who are well on their way (Dont just learn your job learn everyone elses). With a particular emphasis on communicating and building your personal brand something she knows a thing or two about Aliza is your sassy knowledgeable guide to the contemporary working world where personal and professional lines are blurred and the most important thing you can have is a strong sense of self. PRAISE FOR LEAVE YOUR MARK AND ALIZA LICHT AKA @DKNY PR GIRL:I can't think of a better mentor to help get you going at work and in life. Read it be inspired- then go out and own your passion.  From the foreword by Donna KaranAliza was one of the first people in the fashion industry to embrace the potential of social media and the importance of engaging with followers and in so doing changed what it means to work in public relations. Any professional who wants to be powerful yet accessible with a voice that is authentic unique and engaging should follow her lead. - Nina Garcia Creative Director of Marie Claire and Project Runway JudgeWith this book Aliza teaches you to smoke the competition with grace and honesty excel in your career with wit and hard work and be an overall kinder and more thoughtful human. If you want the job of your dreams read this book.-Stacy London TV Personality &amp; Style ExpertAliza Licht is a pioneering PR maven a powerhouse of perfection a commander of communication a fierce fashion woman and now an awesome author LEAVE YOUR MARK will help you do more than that - it is an indispensable guide to success and celebration of the self. Learn the rules then go ahead and break them!! - Kelly Cutrone New York Times Best Selling Author of IF YOU HAVE TO CRY GO OUTSIDESmart savvy and sophisticated LEAVE YOUR MARK is the new professional must-have. No matter what industry you work in Aliza's insider tips from career to personal branding will help you make your mark and then leave it!-Joe Zee Editor in Chief of Yahoo StyleSassy classy and smart LEAVE YOUR MARK is more than just a juicy look behind the laptop of DKNY's PR genius Aliza Licht; it's also a best friend in book form the kind who'll tell you what you need to hear rather than just what you want to hear. Heather Cocks and Jessica Morgan creators of GoFugYourself.com and the authors of THE ROYAL WE
language: English
title: Leave Your Mark
publisher: Grand Central Publishing (U.S.) & Little, Brown & Company (U.K.)