num_pages: 248
description: An unprecedented guide to successfully start or grow a microbrewery or craft brewery in a much more competitive world. Opening a microbrewery starts with of course making great beer. But that is just the beginning. Todays sophisticated patrons are offered an ever-increasing array of options. Its so much more than beer nowadays. Yes great beer is essential but to attract and hold on to a loyal customer base you must create a sense of place. Do your research. Understand financing and cash flow. Know how to measure your success. A successful well-run microbrewery knows how to hire the right employeesemployees that will spread word of your business to friends family even total strangers both on and off the clock. Marketing branding customer experience; they all matter. There are so many factors that directly and indirectly contribute to success it may at times be overwhelming. The Microbrewery Handbook offers an extraordinary look at all of the facets of success in the industry. No matter if you are thinking about starting a new venture or are already operating your own microbrewery this valuable book offers real-world advice and proven strategies to help you thrive in the competitive micro and craft brewing industry. Focused on practical guidance author D.C. Reeves distills his experience founding Perfect Plain Brewing Company in Pensacola Florida into an engaging up-to-date resource for microbrewers everywhere. Clearly showing readers what works in the industry and just as importantly what doesnt work The Microbrewery The Microbrewery Craft Brew and Build Your Own Microbrewery Success is an indispensable first-of-its-kind book for anyone in the micro and craft brewing industry.
language: English
title: The Microbrewery Handbook: Craft, Brew, and Build Your Own Microbrewery Success
publisher: Wiley