num_pages: 173
description: In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning , this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
language: English
title: The New Positioning: The Latest on the World's #1 Business Strategy
titlecomplete: The New Positioning: The Latest on the World's #1 Business Strategy
genres: Nonfiction, Finance, Business, Management
ratings_count: 214
publisher: McGraw-Hill Education