description: AIDS, Communication, and Empowerment examines the cultural construction of gay men in light of discourse used in the media’s messages about HIV/AIDS--messages often represented as educational, scientific, and informational but which are, in fact, politically charged. The book offers a compelling and substantive look at the social consequences of communication about HIV/AIDS and the reasons for the successes and failures of contemporary health communication. This analysis is important because it provides a reading of health communication from a marginal perspective, one that has often been kept silent in mainstream academic research. AIDS, Communication, and Empowerment offers a critical, historical analysis of public health communication about HIV/AIDS; the ways this communication makes sense historically and culturally; and the implications such messages have for the marginal group which has been most stigmatized as a consequence of these messages. It covers such topics 
language: English
title: AIDS, Communication, and Empowerment: Gay Male Identity and the Politics of Public Health Messages
titlecomplete: AIDS, Communication, and Empowerment: Gay Male Identity and the Politics of Public Health Messages
ratings_count: 1
publisher: Routledge