description: A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.
language: English
title: International Marketing
titlecomplete: International Marketing
ratings_count: 9
publisher: Holt Rinehart & Winston