num_pages: 174
description: Provides a proven strategy to create and launch new products. Drawing on ten years of research into successful product development, the author goes beyond tips and techniques to provide a process of product innovation that encompasses four key steps: search, assessment, development, and pursuit.
language: English
title: Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors
titlecomplete: Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors
ratings_count: 6
publisher: McGraw-Hill