num_pages: 244
description: Wake up its revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. Its a real-time world now and if youre not engaged then youre on your way to marketplace irrelevance. Real time means news breaks over minutes not days. It means ideas percolate then suddenly and unpredictably go viral to a global audience. Its when companies develop (or refine) products or services instantly based on feedback from customers or events in the marketplace. And its when businesses see an opportunity and are the first to act on it. Caught up in old time-consuming processes too many companies leave themselves fatally exposed by flying blind through this new media environment. You dont have to be among them. Discover Real-Time Marketing and PR and get a clear path to navigate and succeed in the changed business landscape. In this eye-opening follow-up to The New Rules of Marketing and PR  a BusinessWeek bestsellerDavid Meerman Scott reveals the proven practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur position your brand in the always-on world of the Web and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust you can seize the initiative open new channels and grow your brand. Master Real-Time Marketing and PR today and become the first to act the first to respond and the first to win! From the Benefits to People and Orgainizations that React in Real-Time
language: English
title: Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now
publisher: Wiley