num_pages: 496
description: More uncommon common sense from the bestselling author of The Art of the Start .In Silicon Valley slang a bozo explosion is what causes a lean mean fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it If the two most popular words in your company are partner and strategic  and partner has become a verb and strategic is used to describe decisions and activities that dont make sense . . . its time for a reality check.For nearly three decades Kawasaki has earned a stellar reputation as an entrepreneur venture capitalist and irreverent pundit. His 2004 bestseller The Art of the Start  has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world.Now Kawasaki has compiled his best wit wisdom and contrarian opinions in handy book form. From competition to customer service innovation to marketing he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains for  How to get a standing ovation The art of schmoozing How to create a community The top ten lies of entrepreneurs Everything you wanted to know about getting a job in Silicon Valley but didnt know who to askProvocative useful and very funny this no bull shiitake book will show you why readers around the world love Guy Kawasaki.
language: English
title: Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion
publisher: Portfolio