num_pages: 208
description: B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales &amp; Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies. Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.
language: English
title: The Fundamentals of Business-to-Business Sales & Marketing
titlecomplete: The Fundamentals of Business-to-Business Sales & Marketing
genres: Business
ratings_count: 22
publisher: McGraw Hill