num_pages: 159
description: A text for Advertising majors.
language: English
title: How to Advertise: A Professional Guide for the Advertiser. What Works. What Doesn't. And Why.
titlecomplete: How to Advertise: A Professional Guide for the Advertiser. What Works. What Doesn't. And Why.
genres: Business
ratings_count: 44
publisher: St. Martin's Press