num_pages: 143
description: What�s new under the sun when it comes to selling cars? The answer�lots! In this newest addition to Rebecca Maddox and Marti Smye�s series on selling to women, the automotive sales professional will find no-nonsense, apply-the-next-day tips and tools for selling cars to women. Maddox and Smye deliver well-researched, new data on the women�s market. If you�re thinking, �So what?� think again. Did you know that 75% of women recently surveyed who were in the market for a car or truck nationwide said they would bring along a man to get a better deal? Yet it's women, not men, who are purchasing 65% of all new cars, 53% of used cars, and influencing 95% of all auto purchases. The savvy sales pro doesn't need the rest spelled out�the one who changes a woman's perceptions wins her over, wins her business�and her network! This book explains it all, and is a must-read for anyone who wants the facts and the how-to�s for tapping into the lucrative, economically powerful yet grossly under-served, women�s market. Step up and claim your share!
language: English
title: How to Get Rich Selling Cars & Trucks to Women
titlecomplete: How to Get Rich Selling Cars & Trucks to Women
ratings_count: 2
publisher: Maddox Smye