num_pages: 276
description: Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.
language: English
title: Corporate Creativity: How Innovation & Improvement Actually Happen
titlecomplete: Corporate Creativity: How Innovation & Improvement Actually Happen
genres: Business, Management
ratings_count: 45
publisher: Berrett-Koehler Publishers