num_pages: 637
description: (Pearson Education) A business text emphasizing economic and multinational approaches and strategic management, revised to be completely up-to-date. Includes coverage of international business strategy in action and key points and terms, featuring real cases and European examples. Previous edition published by McGraw-Hill in 1995. Softcover.
language: English
title: International Business: A Strategic Management Approach
titlecomplete: International Business: A Strategic Management Approach (2nd Edition)
ratings_count: 12
publisher: Ft Pr