description: This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&amp;Q and HMV and unique insight from a number of top retail analysts and commentators.
language: English
title: People Don't Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt
titlecomplete: People Don't Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt
ratings_count: 4
publisher: Management Books 2000