num_pages: 200
description: What kind of beer do women like? is the wrong question. The right one is: How do I market beer to women.And the right answer is: The same way you'd market to anyone who wants to enjoy beer. By focusing on the brains and taste buds of the drinker. This pioneering book based on 10 years of qualitative research in studying women and their relationship with beer brand agnostic changes everything for everyone who wants to properly and successfully market beer to women. Want to know how to get to know your female customer?Want to know why they choose to drink beer or not?Want to know the major influences on why when how much and what kind women drink?This book explodes myths shares proprietary insights and offers practical exercises to market beer to women. For people in the professional beer and beverage business this is your go-to book for amped service increased sales and consumer marketing insight. Ginger Johnson founded ans started the namesake company Women Enjoying Beer in 2008 to answer the question Why don't more women drink beer - what's that all about? and ended up studying gender equity at its tastiest.
language: English
title: How to Market Beer to Women, Don't Sell Me a Pink Hammer
publisher: Board of DirectHers Press