num_pages: 288
description: The story of soda is the story of the modern world a tale of glamorous bubbles sparkling dreams big bucks miracle cures and spreading waistlines. How Soda Shook Up the World charts sodas remarkable world-changing journey from awe-inspiring natural mystery to ubiquitous presence in all our lives. Along the way youll meet the patent medicine peddlers who spawned some of the worlds biggest brands with their all-healing concoctions as well as the grandees of science and medicine mesmerized by the magic of bubbling water. Youll discover how fizzy pop cashed in on Prohibition helped presidents reach the White House and became public health enemy number one. Youll learn how Pepsi put the fizz in Apples marketing how Coca-Cola joined the space race and how sodas sticky sweet allure defined and built nations. And youll find out how an alleged soda-loving snail rewrote the law books. Fizz tells the extraordinary tale of how a seemingly simple everyday refreshment zinged and pinged over our taste buds and in doing so changed the world around us.
language: English
title: Fizz: How Soda Shook Up the World
publisher: Chicago Review Press