num_pages: 253
description: Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
language: English
title: The Marking Enterprise: Business Success and Societal Embedding
titlecomplete: The Marking Enterprise: Business Success and Societal Embedding (INSEAD Business Press)
ratings_count: 1
publisher: Palgrave Macmillan