num_pages: 344
description: The 30 Day MBA covers the essential elements and core disciplines in a top MBA program. The subjects covered include accounting business history business law economics entrepreneurship ethics and social responsibility finance marketing operations organizational behavior personal development quantitative and qualitative research and strategy. It includes thorough explanations and examples of the break-even analysis used by MBAs for making cost volume pricing and profit decisions as well as analysis of the emergence of brands in developing countries. This fourth edition includes a new concept for each chapter including crowdfunding digital marketing business incubators and the 80/20 principle. It provides coverage of the key optional Mergers and Acquisitions and International Business and features new case studies on Heinz Adidas Puma Nike and Shell. With a range of free online resources for readers to revise and test their knowledge this bestselling guide is packed with models international case studies and practical applications of key theories placing MBA skills within reach of all professionals and students.
language: English
title: The 30 Day MBA: Your Fast Track Guide to Business Success
publisher: Kogan Page