num_pages: 336
description: The rise of new and dynamic low-cost airlines spearheaded by easyJet Ryanair Go and Buzz is currently Europe's biggest business success story. This title analyzes of this unexpected aviation business phenomenon and investigates the entrepreneurs who took the risks including easyJet's Stelios Haji-Ioannou Ryanair's Michael O'Leary and Go's Barbara Cassani. Millions of people who were previously put off air travel on the grounds of expense are now winging their way around Europe at rock-bottom prices. Answering questions such as But where did it all start? Who came up with the idea of ticketless booking via the internet? How do these airlines make such profits when seats are so cheap? Is this the pattern for all future air travel? and Are they safe?  this is the real story of these revolutionary airlines.
language: English
title: No Frills: The Truth Behind the Low Cost Revolution in the Skies
publisher: Virgin Books