num_pages: 504
description: The how-to, why-to guide to running international field research to inform and inspire product, brand, strategy, policy and communications. --Praise for the Handbook-- "The canonical classic reference for cross-cultural research. The crisp design and typography shine in timeless elegance." -Kevin Kelly, Author, The Inevitable.
language: English
title: The Field Study Handbook
publisher: Field Institute; 2nd edition (2017)