num_pages: 224
description: For a lot of us selling feels icky. Our stomachs tighten at the thought of reciting features and benefits or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell plus we've been sold before leaving us with a bitter taste.Here's the sales does not have to feel icky for you or your customers. In fact with the right approach sales can be an empowering experience for all.Bob Moesta  lifelong innovator and coarchitect of the Jobs to be Done theory shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling to helping people buy and make progress in their lives--demand-side sales.Now in Demand-Side Sales 101  you'll learn to really see what your customers see hear what they hear and understand what they mean. You'll not only be a more effective and innovative salesperson--you'll want to help people make progress.
language: English
title: Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress
publisher: Lioncrest Publishing