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description:  THIS EDITION OF THE BOOK IS ONLY AVAILABLE FOR PURCHASE TO PEOPLE LIVING OUTSIDE THE UK AND BRITISH COMMONWEALTH COUNTRIES If you want to get rich no matter how inexperienced you are in investment this book can help you. Its message is that you must learn neither to avoid risk nor to court it foolhardily but to manage it - and enjoy it too. The 12 Major and 16 minor Zurich Axioms contained in this book are a set of principles providing a practical philosophy for the realistic management of risk which can be followed successfully by anyone not merely the 'experts'. Several of the Axioms fly right in the face of the traditional wisdom of the investment advice business - yet the enterprising Swiss speculators who devised them became rich while many investors who follow the conventional path do not. Max Gunther whose father was one of the original speculators who devised the Axioms made his first capital gain on the stock market at the age of 13 and has never looked back. Now the rest of us can follow in his footsteps. Startlingly straightforward the Axioms are explained in a book that is not only extremely entertaining but will prove invaluable to any investor whether in stocks commodities art antiques or real estate who is willing to take risk on its own terms and chance a little to gain a lot. contents What the Axioms Are and How They Came to Be The First Major On Risk The Second Major On Greed The Third Major On Hope The Fourth Major On Forecasts The Fifth Major On Patterns The Sixth Major On Mobility The Seventh Major On Intuition The Eighth Major On Religion and the Occult The Ninth Major On Optimism and Pessimism The Tenth Major On Consensus The Eleventh Major On Stubbornness The Twelfth Major On Planning [The 16 Minor Axioms appear within each of the chapters on the Major Axioms]
language: English
title: Zurich Axioms
publisher: Souvenir Press