num_pages: 276
description: Changing Focus recounts Kodak's roller-coaster history, including a string of failed product launches, management blunders, and ill-conceived attempts to diversify. Readers see today's Kodak struggling to revitalize itself, beginning with a portrait of CEO George Fisher, who has been charged with the daunting task of remaking one of the world's largest companies. Photo insert.
language: English
title: Changing Focus: Kodak and the Battle to Save a Great American Company
titlecomplete: Changing Focus: Kodak and the Battle to Save a Great American Company
genres: Business
ratings_count: 4
publisher: Crown Business