description: For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand to be the first to reflect changes in marketing theory and practice.
language: English
title: Marketing Management
titlecomplete: Marketing Management
genres: Entrepreneurship, Finance, Textbooks, School, Reference, Buisness, Management, Nonfiction, Business, Economics
ratings_count: 5860
publisher: Prentice Hall