description: A unique approach to creating lasting customer relationships beginning with awareness-building, this book explains how to build progressively stronger bonds--through reward systems, lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and real-life examples demonstrate how successful organizations have used customer bonding to improve loyalty.
language: English
title: Customer Bonding: Pathway to Lasting Customer Loyalty
titlecomplete: Customer Bonding: Pathway to Lasting Customer Loyalty
ratings_count: 3
publisher: NTC/Contemporary Publishing Co