num_pages: 224
description: Combining ancient craftsmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.
language: English
title: The Kikkoman Chronicles
titlecomplete: The Kikkoman Chronicles
genres: Japan
ratings_count: 6
publisher: McGraw-Hill