num_pages: 258
description: What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
language: Spanish; Castilian
title: Enfoque
titlecomplete: Enfoque (Spanish Edition)
genres: Productivity, Personal Development, Economics, Entrepreneurship, Buisness, Business, Management, Leadership, Nonfiction
ratings_count: 765
publisher: McGraw-Hill Companies