num_pages: 244
description: Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features up-to-date examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing—and comes complete with updated ads and Berger's signature drawings. Whether new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.
language: English
title: Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
titlecomplete: Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
genres: Philosophy
ratings_count: 55
publisher: Rowman & Littlefield Publishers