num_pages: 272
description: A top performance expert reveals the secret behind many top athletes and executives: creating a heroic alter ego to activate when the chips are down.Theres only one person in the way of you untapping your potential: You. Theres also one person who can move you out of the way so you can perform at your peak. That person is already inside you. You just need to unlock them. This other part of you is your Alter Ego. After twenty-one years of working with elite athletes performers and leaders Todd Herman has discovered how you can use your alter ego to achieve the seemingly impossible. It all clicked for Todd when he met Bo Jackson. When Herman met Bo Jackson the professional athlete told him Bo Jackson never played a down of football in his entire life. Bo explained that when he was young hed get into trouble because chaos caused by his anger issues. Then he saw Friday the 13th and became fascinated by the cold calculating nature of Jason Vorhees. In that moment he resolved to stop being Bo Jackson and start being Jason the moment he stepped on the field. In this transformative guide Herman teaches you how to create and control an Alter Ego like Boand the thousands of other athletes business leaders entrepreneurs and entertainers who have used this simple tool to change their lives. Herman also shares his own story: he knew that inside was a confident self-assured intelligent person who could help others get better results in their lives. When he started using supermans classic trickputting on a pair of glasseshe learned to trigger the specific traits he needed to achieve his goals.The Alter Ego Effect is not about creating a false maskits about finding the hero already inside you. Its a proven way of overcoming the self-doubt negativity and insecurity that hold you back and empowering you to ultimately become your best self.
language: English
title: The Alter Ego Effect: The Power of Secret Identities to Transform Your Life
publisher: Harper Business