num_pages: 192
description: Serious graphic design students and creative professionals will find this presentation of quantitative and qualitative research methods in visual communication invaluable. Fully illustrated with eye-opening real-life case studies, it focuses on the relatively unexplored process of design analysis. Illuminating and thought-provoking discussions deal with such issues as the audience, communications theory, experimentation in the studio, semiotics, and semantics. A final section features suggestions on how to synthesize practical and theoretical models, with strategies that working designers can really use.
language: English
title: Visual Research: An Introduction to Research Methodologies in Graphic Design
titlecomplete: Visual Research: An Introduction to Research Methodologies in Graphic Design
genres: Research, Design, Art, Nonfiction
ratings_count: 70
publisher: AVA