num_pages: 266
description: This work is a monograph of the career of Alan Fletcher, containing details of more than 100 design solutions drawing from his 30-year career, including company logos, sign systems, typography, and the Zodiac Calenders. An essay on his life and career is also featured. Fletcher was a co-founder of design agency Pentagram and has been associated with for example, Reuters, Lloyd's of London, IBM, Olivetti, and Pirelli. Part biography and part monograph, the book presents details of Fletcher's designs for a wide range of clients both private and corporate. Its approach is didactic rather than presentational and may be used as a teaching aid for other designers as a showcase for Fletcher's work. The projects are grouped under a series of 13 headings, such as optical illusion, body language, recycling stuff, and making marks. Each section has an accompanying text by Jeremy Myerson which explains how each graphic solution was developed. An interview with Rick Poyner adds insights into Fletcher's own thinking and how he manipulates the design process.
language: English
title: Beware Wet Paint; Designs By Alan Fletcher
titlecomplete: Beware Wet Paint; Designs By Alan Fletcher
genres: Nonfiction, Design
ratings_count: 24
publisher: Phaidon Press