num_pages: 208
description: Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.
language: English
title: All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
titlecomplete: All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
genres: Self Help, Economics, Personal Development, Psychology, Entrepreneurship, Buisness, Communication, Business, Audiobook, Nonfiction
ratings_count: 15590
publisher: Portfolio Hardcover