description: "Consumer Behavior, 9/e", by Hawkins, Best, and Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
language: English
title: Consumer Behavior: Building Marketing Strategy: With "DDB Needham" Data Disk
titlecomplete: Consumer Behavior: Building Marketing Strategy: With "DDB Needham" Data Disk
genres: Business
ratings_count: 115
publisher: McGraw-Hill Education - Europe