num_pages: 272
description: In today's information-flooded world, the scarcest resource is not ideas or even it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--both internally and out in the marketplace--they'll fall hopelessly behind.In The Attention Economy, the authors also outline four perspectives on managing attention in all areas of 1) measuring attention2) understanding the psychobiology of attention3) using attention technologies to structure and protect attention4) adapting lessons from traditional attention industries like advertisingDrawing from exclusive global research, the authors show how a few pioneering organizations are turning attention management into a potent competitive advantage and recommend what attention-deprived companies should do to avoid losing employees, customers, and market share. A landmark work on the twenty-first century's new critical competency, this book is for every manager who wants to learn how to earn and spend the new currency of business.
language: English
title: The Attention Economy: Understanding the New Currency of Business
titlecomplete: The Attention Economy: Understanding the New Currency of Business
genres: Management, Psychology, Technology, Leadership, Communication, Business, Nonfiction
ratings_count: 90
publisher: Harvard Business Review Press