description: Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of facultyfrom the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
language: English
title: Marketing [with CD]
titlecomplete: Marketing [with CD]
genres: Business, Reference, Nonfiction, School, Textbooks
ratings_count: 194
publisher: McGraw Hill