num_pages: 425
description: Subtitled Everything marketers must know to sell into the world's newest emerging markets . A comprehensive resource for marketers of all products from all industries with information on approaching the markets, the investment climate, financing, the capital markets, licensing, patents, trademarks, and other aspects necessary to carry out successful business ventures. The territory covered includes the former East Germany, the former Yugoslavia, Albania, Bulgaria, Czechoslovakia, Hungary, Poland, and Romania. See also HC681. Annotation copyright Book News, Inc. Portland, Or.
language: English
title: Cracking Eastern Europe: Everything Marketers Must Know to Sell into the World's Newest Emerging Markets
titlecomplete: Cracking Eastern Europe: Everything Marketers Must Know to Sell into the World's Newest Emerging Markets
publisher: Probus Professional Pub