num_pages: 226
description: In this fascinating tour through cultural global economic and business history icon of the financial world Robert Menschel explores the phenomenon of crowd psychology and its effects on business and culture. Explaining how crowd psychology creates market bubbles and irrational exuberance Menschel mines world history--from the rise of the Nazis in Germany to the fanatical love of brands to the Dutch tulip craze of the seventeenth century to America's 1990s Internet bubble--to reveal how the behavior of crowds negatively affects the business world. Championing the causes of individuality and common sense Markets Mobs &amp; Mayhem offers real wisdom for investors who want to keep their wits when everyone else is losing theirs.
language: English
title: Markets, Mobs & Mayhem: A Modern Look at the Madness of Crowds
publisher: John Wiley & Sons