num_pages: 384
description: In this updated edition of the successful Public Relations Handbook , a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
language: English
title: The Public Relations Handbook
titlecomplete: The Public Relations Handbook (Media Practice)
genres: Nonfiction, Business, Philosophy
ratings_count: 26
publisher: Routledge