num_pages: 184
description: Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.
language: English
title: Understanding Media Economics
titlecomplete: Understanding Media Economics
genres: Economics
ratings_count: 45
publisher: SAGE Publications Ltd