num_pages: 325
description: The Focus Group provides a complete and clear framework for staging effective interview sessions, accurately interpreting their results and using them in successful marketing strategies. Topics include: the ``second coming'' of focus groups in marketing and market research; ethics in using focus groups; effective use of focus groups; conflict resolution in focus groups; using focus group resources.
language: English
title: The Focus Group: A Strategic Guide To Organizing, Conducting And Analyzing The Focus Group Interview
publisher: McGraw-Hill Companies