num_pages: 424
description: Marketing analysts use data mining techniques to gain a reliable understanding of customer buying habits and then use that information to develop new marketing campaigns and products. Visual mining tools introduce a world of possibilities to a much broader and non-technical audience to help them solve common business problems.
language: English
title: Visual Data Mining w/Ws
titlecomplete: Visual Data Mining w/Ws
ratings_count: 4
publisher: John Wiley &Sons