num_pages: 336
description: Tastemaker n. Anyone with the power to make you eat quinoa.Kale. Spicy sriracha sauce. Honeycrisp apples. Cupcakes. These days it seems we are constantly discovering a new food that will make us healthier happier or even somehow cooler. Chia seeds after a brief life as a novelty houseplant and I Love the '80s punchline are suddenly a superfood. Not long ago that same distinction was held by pomegranate seeds aai berries and the fermented drink known as kombucha. So what happened? Did these foods suddenly cease to be healthy a few years ago? And by the way what exactly is a superfood again?In this eye-opening witty work of reportage David Sax uncovers the world of food Where they come from how they grow and where they end up. Traveling from the South Carolina rice plot of America's premier grain guru to Chicago's gluttonous Baconfest Sax reveals a world of influence money and activism that helps decide what goes on your plate. On his journey he meets entrepreneurs chefs and even data analysts who have made food trends a mission and a business. The Tastemakers is full of entertaining stories and surprising truths about what we eat how we eat it and why.
language: English
title: The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue
publisher: PublicAffairs