description: The New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the Year.In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses -- the endlessly long tail of that same curve.
language: English
title: Der lange Schwanz
titlecomplete: Der lange Schwanz
genres: Economics, Science, Nonfiction, Technology, Audiobook, Entrepreneurship, Management, Business, Internet, Buisness
ratings_count: 29528
awards: awardedAt: 1167638400000
name: Audie Award
category: Business/Educational, awardedAt: 1136102400000
name: Financial Times Business Book of the Year
category: Shortlist
publisher: Hanser Fachbuchverlag