num_pages: 384
description: To what degree, Nichols asks, does ideology inform images in films, advertising, and other media? Does the cinema or any other sign system liberate or manipulate us? How can we as spectators know when the media are subtly perpetuating a specific set of values? To address these issues, the author draws from a variety of approachesâ€”Marxism, psycholanalysis, communication theory, semiotics, structuralism, the psychology of perception. Working with two interrelated theoriesâ€”ideology and image-systems, and ideology and principles of textual criticismâ€”Nichols shows how and why we make emotional investments in sign sytsems with an ideological context.
language: English
title: Ideology and the Image: Social Representation in the Cinema and Other Media
titlecomplete: Ideology and the Image: Social Representation in the Cinema and Other Media
genres: Film, Art, Theory, Nonfiction
ratings_count: 30
publisher: Indiana Univ Pr