num_pages: 320
description: Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.
language: English
title: Polling Matters: Why Leaders Must Listen to the Wisdom of the People
titlecomplete: Polling Matters: Why Leaders Must Listen to the Wisdom of the People
genres: Politics
ratings_count: 12
publisher: Grand Central Publishing