num_pages: 360
description: Consumer Behavior and Culture reviews the myths of global marketing and explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior. The book reviews and discusses cultural variations of these aspects across the world. reviews the myths of global marketing and explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior. The book reviews and discusses cultural variations of these aspects across the world. Key 
language: English
title: Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
titlecomplete: Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
genres: Business
ratings_count: 19
publisher: SAGE Publications, Inc