num_pages: 272
description: This book is the first study to consider the relationship between a single commodity and its consumers. The popular fashion for Indian calicos in the seventeenth century and the genesis of the British cotton industry in the eighteenth century reflected new consumer forces at work withinBritain. The East India trade encouraged new patterns of domestic demand, patterns which were not eradicated even with the prohibition of most Indian fabrics in 1721. Parliamentarians and clergy decried the spread of popular fashions that diminished visible social distinctions and undercuttraditional manufactures. Nevertheless, the demand for cottons persisted, supporting Britain's cotton manufacturers. Beginning with the East Indian commerce and ending with the thriving industrial production of British manufacturers, this study assesses the social and economic factors of fashionand commerce which sustained the cotton trade for over 140 years.
language: English
title: Fashion's Favourite: The Cotton Trade and the Consumer in Britain, 1660-1800
titlecomplete: Fashion's Favourite: The Cotton Trade and the Consumer in Britain, 1660-1800 (Pasold Studies in Textile History, 9)
genres: Fashion
ratings_count: 7
publisher: Oxford University Press