num_pages: 224
description: For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter-writing tutor--direct mail expert Mal Warwick--shows fundraisers what makes the best letters work. Whether its general advice about the most effective mail strategies, or specific advice for those interested in the details of a direct mail campaign, Warwick keeps fundraisers on track when he "You're writing for results--not a Pulitzer Prize." In How to Write Successful Fundraising Letters , Warwick's step-by-step model for writing a successful appeal walks you through the critical stages; his topics range from laying the groundwork for a prosperous campaign all the way through to the importance of thanking donors. Supported by an extensive collection of model letters, Warwick's no-nonsense, jargon-free work has helped thousands of fundraisers achieve results. Read a review written by Charity Channel Founder/CEO Stephen C. 
language: English
title: How to Write Successful Fundraising Letters
titlecomplete: How to Write Successful Fundraising Letters
genres: Nonfiction, Business, Writing
ratings_count: 85
publisher: Jossey-Bass