description: Friedrich was one of the top editors of the original Saturday Evening Post for about 10 years until its demise in the late '60s. The book is a description of all of the mis-steps that led to the collapse of the Post. It's also, inadvertently, about the change in American business that took place at that time when conglomerates were devouring (and later, evacuating) old-economy warhouses like Curtis Publishing (the publisher of the Post). It's a sad book with an elegiac quality--particularly moving are the last chapters when everyone sees the disaster coming but can't stop it. Friedrich clearly loved the Post and it shows in this wise book. The writing is fresh and clean as one would expect.
language: English
title: Decline and Fall: The Struggle for Power at a Great Amaerican Magazine, The Saturday Evening Post
titlecomplete: Decline and Fall: The Struggle for Power at a Great Amaerican Magazine, The Saturday Evening Post
ratings_count: 8
publisher: Ballantine Books