num_pages: 3
description: Jack Trout identifies the hard-learned lessons within household name brand blunders - ranging from Levis to General Motors, Sears to Crest. He reveals to managers and marketers how to avoid landmines when building or securing a lasting brand.
language: English
title: Big Brands Big Trouble: Lessons Learned the Hard Way
titlecomplete: Big Brands Big Trouble: Lessons Learned the Hard Way
genres: Business, Nonfiction
ratings_count: 275
publisher: Penton Overseas