num_pages: 205
description: The idiosyncratic erudite and brilliantly funny new book from Mark Forsyth bestselling author of The Etymologicon and The Horologicon.In an age unhealthily obsessed with substance this is a book on the importance of pure style.From classic poetry to pop lyrics and from the King James Bible to advertising slogans Mark Forsyth explains the secrets that make a phrase - such as Tiger tiger burning bright or To be or not to be - memorable.In his inimitably entertaining and witty style he takes apart famous lines and shows how you too can write like Shakespeare or Oscar Wilde. Whether youre aiming for literary immortality or just an unforgettable one-liner The Elements of Eloquence proves that you don't need to have anything to say - you simply need to say it well.
language: English
title: The Elements of Eloquence: How to Turn the Perfect English Phrase
publisher: Icon Books