num_pages: 608
description: This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new updated edition features dozens of updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, the National Cable and Telecommunications Association vs. Brand X, newspaper blogs, BitTorrent, podcasting, and much more!
language: English
title: Introduction to Mass Communication: Media Literacy and Culture with PowerWeb and DVD, Media Enhanced Edition
titlecomplete: Introduction to Mass Communication: Media Literacy and Culture with PowerWeb and DVD, Media Enhanced Edition
genres: Nonfiction, School, Textbooks
ratings_count: 170
publisher: McGraw-Hill Humanities/Social Sciences/Languages