num_pages: 240
description: Since 2002 Dr. Antonella Mei-Pochtler has written a series of highly original columns on management in the Austrian newspaper Der Standard. A selection of the columns is reproduced in this volume. Pricking the business certainties as an acupuncture needle pierces the skin, she analyses themes of leadership and character, branding and market trends, creativity and organization, and shows how these topics apply to all aspects of life and culture. She translates significant trends into facts and figures, and shows their revelance to today’s business world. The large, illustrated format is a ground-breaking one for a business book. Simultaneously adressing both right and left brain, Dr. Mei Pochtler blends words and images, logic and intuition to make her point in a daring and effective way. This volume is a sensitive work of art as well as an invaluable reference work.
language: English
title: Acupuncture for Management
titlecomplete: Acupuncture for Management
ratings_count: 1
publisher: teNeues