description: Builds on the foundation pillars of the four Ps framework, managerial orientation, and strategy planning focus. Consistent with a belief in continuous quality improvement, this book offers concepts, examples, and 'best practices'. It extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
language: English
title: Basic Marketing: A Market Strategy Planning Approach [with Student CD]
titlecomplete: Basic Marketing: A Market Strategy Planning Approach [with Student CD]
ratings_count: 81
publisher: McGraw-Hill/Irwin