num_pages: 731
description: Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.
language: English
title: Consumer Behaviour
titlecomplete: Consumer Behaviour
genres: Business, Nonfiction
ratings_count: 96
publisher: PRENTICE-HALL INTERN