num_pages: 294
description: Imagine youre in a game with one objective: a bestselling product or service. The rules? No marketing budget no PR stunts and it must be sustainably successful. No short-term fads.This is not a game of chance. It is a game of skill and strategy.And it begins with a single question: given competing products of equal pricing promotion and perceived quality why does one outsell the others?The answer doesnt live in the sustainably successful products or services. The answer lives in those who use them.Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising counter-intuitive and astonishingly simple techniques that dont depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded well-staffed product teams.Every role is a key player in this game. Product development engineering marketing user experience supporteveryone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper richer experiences. Not just in the moments while theyre using our product but more importantly in the moments when they arent.
language: English
title: Badass: Making Users Awesome
publisher: O'Reilly Media