num_pages: 288
description: Profiling the eighteen- to forty-year-old consumer market as the most coveted and hard-to-reach consumer segment, a co-author of Don't Think Pink reveals how the buying habits of generations X and Y can be anticipated and identifies ten personality characteristics with which businesses can profitably connect. 35,000 first printing.
language: English
title: Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers
titlecomplete: Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers
ratings_count: 23
publisher: Free Press