num_pages: 224
description: Wings of Change is the story of how the world's biggest energy drinks company made its mark in football. After years of success in beverages and extreme sports Red Bull took over their local club SV Austria Salzburg controversially changing its name crest colors and history. While Red Bull were going strong they faced a backlash from supporters who claimed they were damaging the integrity of the sport. Angry displays were seen at the ground and fans formed a phoenix club to honor the history of their former team. Similar projects soon followed in New York Leipzig So Paulo and Sogakope and again provoked hostility. Within a few years Red Bull had captured the attention of the footballing world developing an exciting line of talent across the globe. Now an established force in football Red Bull's two most successful teams RB Salzburg and RB Leipzig are more prominent than ever. This book reveals how Red Bull changed the game exploring their successes controversies and innovations.
language: English
title: Wings of Change: How the World’s Biggest Energy Drink Manufacturer Made a Mark in Football
publisher: Pitch Publishing