description: In today's precarious financial climate, it pays to build client relationships that can weather good markets and bad. Consultative selling, an innovative sales approach with an emphasis on gaining a thorough understanding of the client's point of view, should promise brokers greater client loyalty and retention, deeper asset penetration, fewer customer complaints and more referrals.
language: English
title: The Broker's Edge: How to Sell Securities in Any Market
titlecomplete: The Broker's Edge: How to Sell Securities in Any Market
ratings_count: 1
publisher: Prentice Hall Pr