num_pages: 304
description: Most businesses fall short of the new product performance achieved by leading firms by a factor of 2 times or more. It's no accident that top performers consistently win at new products. The top 20% of companies earn twice as much for their money. Their success rate in product innovation is closer to 80% while the bottom 20% of companies is closer to 38%.Product Leadership is the advanced course - a comprehensive guide to how executives should think about product innovation. It doesn't just explain what strategies help a company succeed - it illustrates how to go about charting a competitive strategy for product innovation. Showcasing examples from the winners, Dr. Cooper demonstrates that it takes a commitment from all managers to triumph over the competition and become a leader in the new products war.The Innovation Diamond and the Four Points of New Product PerformanceKey 
language: English
title: Product Leadership: Pathways to Profitable Innovation
titlecomplete: Product Leadership: Pathways to Profitable Innovation
genres: Nonfiction, Business
ratings_count: 14
publisher: Basic Books