num_pages: 258
description: The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.
language: English
title: Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
titlecomplete: Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
genres: Nonfiction, Business
ratings_count: 106
publisher: The Copy Workshop