num_pages: 225
description: The digital world, its advertising machinery and the popular media are pushing women back into traditional roles and once again creating a superior hypermacho expert male. This work explores power relations in the digital world and asks us to question what is really going on. How is technology shaping our future?
language: English
title: Cracking the Gender Code: Who Rules the Wired World
titlecomplete: Cracking the Gender Code: Who Rules the Wired World (Women's Issues Publishing Program)
ratings_count: 4
awards: awardedAt: 915177600000
name: Independent Publisher Book Award (IPPY)
category: Computer/Internet
publisher: Womens Pr