num_pages: 620
description: Baye' s Managerial Economics and Business Strategy has become the best-selling managerial economics textbook. It was the first textbook to blend tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. Baye is known for its balanced coverage of traditional and modern topics, and the Fifth Edition continues to offer the diverse managerial economics marketplace a flexible and up-to-date textbook. Baye offers coverage of both the basic concepts of managerial economics as well as frontier research in his chapter on advanced topics. The Fifth Edition also offers a detailed, real-world case study that explains how book theory translates into action in the business world. And the Data CD that comes with each book also contains eight " mini cases" that cover such high-profile businesses as Microsoft, Visa, and Staples.
language: English
title: Managerial Economics & Business Strategy [with Data Disk]
titlecomplete: Managerial Economics & Business Strategy [with Data Disk]
genres: Textbooks, Reference, Nonfiction, Business, Economics
ratings_count: 331
publisher: McGraw-Hill/Irwin