num_pages: 320
description: Praise for previous editions of Designing Brand An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries coauthor Positioning Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies. Marty Neumeier author The Brand Gap A valued reference book for all members of the branding team. Communication Arts
language: English
title: Designing Brand Identity: An Essential Guide for the Whole Branding Team
publisher: Wiley