num_pages: 240
description: Ever wonder who was the first kid to keep a wallet on a big chunky chain, or wear way-too-big pants on purpose? What about the mythical first guy who wore his baseball cap backwards? These are the Innovators, the people on the very cusp of cool. Seventeen-year-old Hunter Braque's job is finding them for the retail market. But when a big-money client disappears, Hunter must use all his cool-hunting talents to find her. Along the way he's drawn into a web of brand-name intrigue- a missing cargo of the coolest shoes he's ever seen, ads for products that don't exist, and a shadowy group dedicated to the downfall of consumerism as we know it.
language: English
title: So Yesterday
titlecomplete: So Yesterday
genres: Fantasy, Mystery, Teen, Young Adult, Romance, Audiobook, Contemporary, Fiction, Science Fiction, Realistic Fiction
ratings_count: 11254
awards: awardedAt: 1104566400000
name: Victorian Premier's Literary Award
category: Young Adult Fiction Prize, awardedAt: 1136102400000
name: Rhode Island Teen Book Award
publisher: Razorbill