num_pages: 652
description: For lovers of language and fans of  Blink  and  Freakonomics ,  New York Times  bestselling author James Geary offers this fascinating look at metaphors and their influence in every aspect of our lives, from art to medicine, psychology to the stock market. From President Obama’s political rhetoric to the bursting of the housing bubble, from conversations to commercials, James Geary shows that every aspect of our day-to-day experience is molded by metaphor. Geary takes readers from Aristotle’s investigation of metaphor right up to the latest neuroscientific insights into how metaphor works in the brain. Romeo’s exclamation “It is the East, and Juliet is the sun!” may be one of the most well-known metaphors in literature, but metaphor is more than a device of love-struck poets. As Geary demonstrates, metaphor has leaped off the page and landed with a mighty splash right in the middle of the stream of consciousness. Witty, persuasive, and original,  I Is an Other  explores metaphor’s effects on financial decision making, effective advertising, leadership, learning, and more.
language: English
title: I is an Other: The Secret Life of Metaphor and How it Shapes the Way We See the World