num_pages: 344
description: Mastering global business requires leaders and managers to understand the differences within countries as well as between them. Drawing on the authors' years of hands-on experience, Global Winning Customers and Engaging Employees within World Markets explores each country in depth, with particular attention paid to cultures-within-cultures and recommendations for developing employees and realizing local market opportunities. It presents the key cultural issues in eight major markets, including China, Egypt, India, Japan, Mexico, Russia, the UK and the U.S.
language: English
title: Global Diversity: Winning Customers and Engaging Employees Within World Markets
publisher: UNKNO