num_pages: 512
description: The hotly debated report from the frontlines of mounting backlash against multinational corporations.A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, it is the first book to uncover a betrayal of the central promises of the information choice, interactivity, and increased freedom. No Logo takes apart our packaged and branded world and puts the pieces into clear pop-historical and economic perspective. Naomi Klein tracks the resistance and self-determination mounting in the face of our new branded world and explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.
language: English
title: No Logo: Taking Aim at the Brand Bullies
titlecomplete: No Logo: Taking Aim at the Brand Bullies
genres: Cultural, Business, Politics, Philosophy, Nonfiction, Economics, Design, Sociology, History, Society
ratings_count: 31017
awards: awardedAt: 946713600000
name: Guardian First Book Award
publisher: Vintage