num_pages: 216
description: Persuade Dont Push!Surely you know plenty of people who need to make a change but despite your most well-intentioned efforts they resist because people fundamentally fear change. As a salesman father friend and consultant Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research he lays out a simple repeatable predictable and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship Jolless wise adviceillustrated through a bevy of sometimes funny sometimes moving always illuminating storieswill help you ensure that changing someones mind is never an act of coercion but rather one of caring and compassion.
language: English
title: How to Change Minds: The Art of Influence without Manipulation
publisher: Berrett-Koehler Publishers