num_pages: 144
description: Draws on groundbreaking new research and analyses, including surveys, focus groups, and large-scale studies that cross demographics, to provide important insights into what women really want and to furnish suggestions on how to market effectively to this powerful force in today's consumer marketplace. Original.
language: English
title: She Means Business: 7 New Rules for Marketing to Today's Woman
titlecomplete: She Means Business: 7 New Rules for Marketing to Today's Woman
ratings_count: 11
publisher: Time Home Entertainment