num_pages: 240
description: This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.
language: English
title: Building Great Customer Experiences
titlecomplete: Building Great Customer Experiences (Beyond Philosophy)
genres: Business
ratings_count: 42
publisher: Palgrave Macmillan