num_pages: 320
description: The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her "riveting How she shattered every glass ceiling and became a Madison Avenue legend."*From her role as fledgling copywriter at Doyle Dane Bernbach -- the agency that made big-car-obsessed America fall in love with the funny little Volkswagen -- to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence's life in advertising couldn't be any bigger. As The New York Observer put it, her agency, Wells Rich Greene, created ads that "etched indelible phrases into the public 'Flick your Bic' and 'I Love New York!' and 'Plop plop, fizz fizz, oh what a relief it is.'"For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller's art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines
language: English
title: A Big Life In Advertising
titlecomplete: A Big Life In Advertising
genres: Business, Biography, Memoir, Nonfiction, Biography Memoir
ratings_count: 255
publisher: Touchstone