description: Thompson/Strickland has always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems. In addition, Thompson offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the how and not just the what and why. Thompsons coverage of Michael Porters classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-color design, improved writing style, and two new chapters on global and e-commerce strategy.
language: English
title: Crafting and Executing Strategy: Text and Readings [with PowerWeb & Concept/Case Tutor Access Code]
titlecomplete: Crafting and Executing Strategy: Text and Readings [with PowerWeb & Concept/Case Tutor Access Code]
genres: Textbooks, Nonfiction, Business, Management
ratings_count: 96
publisher: McGraw-Hill/Irwin