num_pages: 307
description: Nearly all of the great success stories of the twentieth centuryright up to the present dayare stories of simplifying.Over the last 40 years Richard Koch has worked to uncover the simple principles and strategies behind every successful business. With the help of venture capitalist Greg Lockwood and supported by research from OC&amp;C Strategy Consultants Koch has uncovered the one uniting principle behind successful companies such as IKEA the Boston Consulting Group Honda and Uber: Simplify.Taking the principle one step further Koch has identified that companies will either be price simplifiersconsider flying a budget airline stripped of all the extras that still takes you from point A to point Bor proposition simplifierssuch as Apple with their easy-to-use products for a large market willing to pay a premium.In this book Koch and Lockwood dissect case studies to share the secrets behind the great simplifiers of business. Youll learn how to: Decide which simplifying strategy is the best option for your business Model your business as a price or proposition simplifier Make your products and services more useful and better looking Spike demands and create markets that didnt exist before Redesign your business process and transform your industry in nine steps Implement the three fundamental principles to sparking a price revolutionAre you ready to become the next market leader? Start simplifying today.
language: English
title: Simplify: How the Best Businesses in the World Succeed
publisher: Entrepreneur Press