num_pages: 400
description: Believe in climate change. Or don't. It doesn't matter.But you'd better understand this: the best route to rebuilding our economy our cities and our job markets as well as assuring national security is doing precisely what you would do if you were scared to death about climate change. Whether you're the head of a household or the CEO of a multinational corporation embracing efficiency innovation renewables carbon markets and new technologies is the smartest decision you can make. It's the most profitable too. And oh yesyou'll help save the planet.In Climate Capitalism L. Hunter Lovins coauthor of the bestselling Natural Capitalism and the sustainability expert Boyd Cohen prove that the future of capitalism in a recession-riddled carbon-constrained world will be built on innovations that cutting-edge leaders are bringing to the market today. These companies are creating jobs and driving innovation.Climate Capitalism delivers hundreds of indepth case studies of international corporations small businesses NGOs and municipalities to prove that energy efficiency and renewable resources are already driving prosperity. While highlighting business opportunities across a range of sectorsincluding energy construction transportation and agriculture technologiesLovins and Cohen also show why the exCIA director Jim Woolsey drives a solar-powered plugin hybrid vehicle. His bumper sticker says it all: Osama bin Laden hates my car.Corporate executives entrepreneurs environmentalists and concerned citizens alike will find profitable ideas within these pages. In ten information-packed chapters Climate Capitalism gives tangible examples of early adopters across the globe who see that the low-carbon economy leads to increased profits and economic growth. It offers a clear and concise road map to the new energy economy and a cooler planet.
language: None
title: Climate Capitalism: Capitalism in the Age of Climate Change
publisher: Hill and Wang