num_pages: 256
description: In a marketplace too often focused on price, Value-Added Selling provides sales professionals with a market-proven approach for selling customers on the inherent value of a product. Based on a value-selling model proven to work across industries and product lines, this step-by-step book explains how to define value in the client's terms, orient a pitch to fit the client's needs, and close the deal. It gives sales pros the tools and confidence they need to­­now and forever­­deemphasize price in the selling equation.
language: English
title: Value-Added Selling : How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price
titlecomplete: Value-Added Selling : How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price
genres: Business, Nonfiction
ratings_count: 80
publisher: McGraw-Hill