num_pages: 744
description: Over the past decade there has been a growing public fascination with the complex connectedness of modern society. This connectedness is found in many in the rapid growth of the Internet in the ease with which global communication takes place and in the ability of news and information as well as epidemics and financial crises to spread with surprising speed and intensity. These are phenomena that involve networks incentives and the aggregate behavior of groups of people; they are based on the links that connect us and the ways in which our decisions can have subtle consequences for others. This introductory undergraduate textbook takes an interdisciplinary look at economics sociology computing and information science and applied mathematics to understand networks and behavior. It describes the emerging field of study that is growing at the interface of these areas addressing fundamental questions about how the social economic and technological worlds are connected.
language: None
title: Networks, Crowds, and Markets: Reasoning about a Highly Connected World
publisher: Cambridge University Press