num_pages: 288
description: One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit.-Tom PetersPeople starting out in business tend to seek step-by-step formulas or rules but in reality there are no magic bullets. Rather says veteran company-builder Norm Brodsky there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise.Brodsky shares his hard-earned wisdom every month in Inc. magazine in the hugely popular Street Smarts column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
language: English
title: Street Smarts: An All-Purpose Tool Kit for Entrepreneurs
publisher: Portfolio