num_pages: 600
description: Managing Innovation provides readers with the knowledge to understand, and the skills to manage, innovation at the operational and strategic levels. Specifically, it integrates the management of market, organizational and technological change to improve the competitiveness of firms and effectiveness of other organizations. The management of innovation is inherently interdisciplinary and multifunctional and Tidd, Bessant &amp; Pavitt provide an integrative approach to the subject.
language: English
title: Managing Innovation: Integrating Technological, Market and Organizational Change
titlecomplete: Managing Innovation: Integrating Technological, Market and Organizational Change
genres: Textbooks, Nonfiction, Business, Management
ratings_count: 165
publisher: Wiley