num_pages: 816
description: Marketing Management Is The Gold Standard Marketing Text Because Its Content And Organization Consistently Reflect The Latest Changes In Today’s Marketing Theory And Practice. Remaining True To Its Gold-standard Status, The Fourteenth Edition Includes An Overhaul Of New Material And Updated Information, And Now Is Available With Mymarketinglab–pearson’s Online Tutorial And Assessment Platform. Understanding Marketing Management -- Defining Marketing For The 21st Century -- Developing Marketing Strategies And Plans -- Capturing Marketing Insights -- Collecting Information And Forecasting Demand -- Conducting Marketing Research -- Connecting With Customers -- Creating Long-term Loyalty Relationships -- Analyzing Consumer Markets. Philip Kotler, Kevin Lane Keller. Includes Bibliographical References And Index.
language: en
title: Marketing Management (14th Edition)
publisher: Pearson