num_pages: 272
description: Behind the bitter rivalry between Apple and Googleand how its reshaping the way we think about technologyThe rise of smartphones and tablets has altered the business of making computers. At the center of this change are Apple and Google two companies whose philosophies leaders and commercial acumen have steamrolled the competition. In the age of the Android and the iPad these corporations are locked in a feud that will play out not just in the marketplace but in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs Apples now-lionized CEO and Eric Schmidt Googles executive chairman; and inside the deals lawsuits and allegations that mold the way we communicate. Apple and Google are poaching each others employees. They bid up the price of each others acquisitions for spite and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance. Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our phones and laptops. Its about who will control the content on those devices and where that content will come fromabout the future of media in Silicon Valley New York and Hollywood.
language: English
title: Dogfight: How Apple and Google Went to War and Started a Revolution
publisher: Sarah Crichton Books