description: One of the most noteworthy and popular sociology books of all time, The McDonaldization of Society demonstrates the power of the sociological imagination to today′s readers in a way that few books have been able to do. It is ideal for use in a wide range of undergraduate courses and will be of equal interest to anyone interested in social criticism. This book links a large number of social phenomena to McDonaldization, some which are directly affected by the principles of the fast-food restaurant and others where the effect is more indirect.
language: English
title: The McDonaldization of Society: New Century Edition
titlecomplete: The McDonaldization of Society: New Century Edition
genres: Social Science, Cultural, Business, Politics, Philosophy, Nonfiction, Economics, Sociology, History, Food
ratings_count: 2028
publisher: SAGE Publications, Inc