num_pages: 180
description: Double Your Ad Campaign Results!Successful direct-response advertising persuades its target audience to act immediately. In this insider tutorial, award-winning copywriter Roscoe Barnes III divulges the tricks of the trade of crafting effective, hard-hitting ads that generate leads, increase store traffic, make direct sales and pull orders.Action-oriented advice covers: The 18 most common mistakes in advertising18 ways to create copy that induces response16 ways to stop prospects in their tracks20 great ideas to increase visibilityDouble the response of your next advertising campaign and give an immediate lift to your bottom line.
language: English
title: Direct Response Advertising Made Easy
titlecomplete: Direct Response Advertising Made Easy
ratings_count: 6
publisher: Entrepreneur Press