num_pages: 272
description: ""For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking."" -- placebrands.net
language: English
title: Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets
titlecomplete: Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets
ratings_count: 11
publisher: Kogan Page Business Books