num_pages: 336
description: Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
language: English
title: My Life in Advertising and Scientific Advertising
titlecomplete: My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
genres: Psychology, Writing, Science, Self Help, Communication, Business, Entrepreneurship, Personal Development, Biography, Nonfiction
ratings_count: 1074
publisher: McGraw Hill