description: Relevant to both new and veteran members of the publishing industry, How to Market Books explains best-practice ways to maximize marketing ROIs and deliver top-line growth. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University in the UK, the new edition digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost "guerrilla" marketing.
language: English
title: How to Market Books
titlecomplete: How to Market Books
genres: Reference
ratings_count: 56
publisher: Kogan Page Ltd