description: Everyone has heard of Hasbro's games and toys--G.I. Joe, Monopoly, and "Star Wars" figures--but few know of the intrigue and strategy that brought the company to stardom. This reveals the inside story behind this successful company.
language: English
title: Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them
titlecomplete: Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them
genres: Nonfiction, Business
ratings_count: 114
publisher: Adams Media Corp