description: For senior/graduate-level courses. This volume offers a collection of cases that are multinational in scope, describe actual situations, and illustrate a broad array of timely, complex issues faced by global marketers as they take their products and services into new nations and cultures.
language: English
title: Cases in International Marketing
titlecomplete: Cases in International Marketing (2nd Edition)
ratings_count: 1
publisher: Pearson College Div