num_pages: 424
description: Viewing political campaigns as communication phenomena, Trent and Friedenberg examine the communication principles and practices central to election campaigns. Political Campaign Communication provides readers with a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage a political campaign. This edition has been updated to reflect what occurred in the 2000 election cycles, the 2002 election cycle, and the early stages of the 2004 election cycle.
language: English
title: Political Campaign Communication: Principles and Practices
titlecomplete: Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)
genres: Politics
ratings_count: 40
publisher: Rowman & Littlefield Publishers