num_pages: 123
description: From Milk-Bone to Colgate, there are more brands in the marketplace than teenagers in a shopping mall. For those interested in brand management, this WetFeet Insider Guide explores typical career paths; what makes a brand successful; profiles of major players; industry trends; the salary, benefits, and company culture you can expect; and online resources to aid in the job search.
language: English
title: Careers in Brand Management 2006
titlecomplete: Careers in Brand Management 2006 (Wetfeet Insider Guide)
publisher: Wetfeet.Com