description: The hallmark of this introductory text for the mass communication/mass media course is its comprehensive coverage and authoritative use of research. The text's liberal arts perspective provides a foundation that helps students understand the essence and nature of this evolving field. Students gain a historical and contemporary framework from which to draw connections to the rest of their courses.
language: English
title: Understanding Mass Communication: A Liberal Arts Perspective
titlecomplete: Understanding Mass Communication: A Liberal Arts Perspective
ratings_count: 25
publisher: Houghton Mifflin College Div