num_pages: 896
description: Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
language: English
title: Managing New Product and Process Development: Text and Cases
titlecomplete: Managing New Product and Process Development: Text and Cases
ratings_count: 13
publisher: Free Press