num_pages: 700
description: CRM in Financial Services gives a whole host of suggestions as to how companies can improve their CRM and achieve the anticipated return on investment. It shows how to avoid the main problems and challenge some of the conventional wisdom about what is happening in the financial services market.
language: English
title: CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work
titlecomplete: CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work
ratings_count: 2
publisher: Kogan Page Business Books