num_pages: 608
description: B&gt; This dynamic and practical book uses a sense of humor to communicate the way marketing works and how it impacts fashion, music, sports, and other aspects of popular culture. It uses real-life business examples to view life "in the trenches" of the marketing world, and look at how some great marketing strategies and decisions developed. For anyone who wants to become a more intelligent consumer, better able to manage resources, and appreciate the effect marketers have on our life and purchases.
language: English
title: Marketing: Real People, Real Choices and The Brave New World of E-Commerce
titlecomplete: Marketing: Real People, Real Choices and The Brave New World of E-Commerce (2nd Edition)
genres: Textbooks, School, Nonfiction, Business
ratings_count: 121
publisher: Pearson College Div