num_pages: 189
description: Walk into a liquor store today and youll be faced with an unprecedented variety of vodka gin whisky cognac rum and even tequila. In the past decade the amount of spirits sold in bars stores and restaurants has climbed nearly sixty percent. Celebrating the acumen of the businessmen and craftsmen responsible for this phenomenal sales growth The Business of How Savvy Marketers Innovative Distillers and Entrepreneurs Changed How We Drink is a cocktail of history and insight into a rapidly growing industry. Journalist Noah Rothbaum takes readers from the cellars of Cognac France to the Scottish Highlands to the agave fields of Mexico to find out whats now driving this age old industry. The book explores new production techniques cutting-edge marketing campaigns and introduces a new crop of crafty entrepreneurs.
language: English
title: The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink
publisher: Kaplan Publishing