num_pages: 235
description: In this easy-to-read guide, Kay Lautman, a renowned direct-response fundraising consultant maps out everything you need to know to prospect for new members renew memberships, and conduct house appeals.
language: English
title: Direct Marketing for Nonprofits: Essential Techniques for the New Era
titlecomplete: Direct Marketing for Nonprofits: Essential Techniques for the New Era (Aspen's Fundraising Series for the 21st Century)
ratings_count: 2
publisher: Jones and Bartlett Publishers, Inc.