num_pages: 364
description: "MarketSmarter Not Harder offers a complete, step-by-step method for creating a successful marketing program, and its novelistic style keeps you turning the pages. Crammed with useful examples and worksheets, this book not only explains the elements of a first-class marketing program, it offers the tools you need to conduct one." Charles Rubin Co-author. Guerrilla Marketing Online
language: English
title: Market Smarter Not Harder: An Experiential Journey to Create a Customer-Driven Marketing Plan!!!
titlecomplete: Market Smarter Not Harder: An Experiential Journey to Create a Customer-Driven Marketing Plan!!!
ratings_count: 1
publisher: Kendall/Hunt Publishing Company