description: Summarizes "what we know" and "what we still need to know" about service how to define and measure it and how to improve service performance. Discusses the link between service quality, customer loyalty, and profitability, and the challenge of delivering service quality on the Internet.
language: English
title: Service Quality (Marketing Science Institute
titlecomplete: Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Series)
ratings_count: 10
publisher: Marketing Science Institute