num_pages: 228
description: Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book will contain: An introduction on the internationalisation challenges specific to the Asian firm and the outline of a model on internationalisation in AsiaA series of 8 case studies written by CEOs, illustrating different aspects of internationalisation in Asia.
language: English
title: Global Future: The Next Challenge for Asian Business
titlecomplete: Global Future: The Next Challenge for Asian Business
ratings_count: 1
publisher: Wiley