description: Through an approach that is both conceptual and practical, this text helps mass communication and broadcast students understand the value and commercial uses of the World Wide Web in the mass communication professions. Students will learn to think critically about social, legal, and ethical issues related to the world wide Web, and they will get practical information about how different media domains (radio, TV, public relations, advertising) are currently using the Web for both marketing and content purposes.
language: English
title: The World Wide Web: A Mass Communication Perspective, 2001 Update
titlecomplete: The World Wide Web: A Mass Communication Perspective, 2001 Update
publisher: McGraw-Hill Humanities/Social Sciences/Languages