num_pages: 260
description:  From the winner of the 2017 Nobel Prize in Economics Richard H. Thaler and Cass R. Sunstein: a revelatory look at how we make decisionsNew York Times bestsellerNamed a Best Book of the Year by The Economist and the Financial Times Every day we make choicesabout what to buy or eat about financial investments or our childrens health and education even about the causes we champion or the planet itself. Unfortunately we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think we can use sensible choice architecture to nudge people toward the best decisions for ourselves our families and our society without restricting our freedom of choice.
language: English
title: Nudge: Improving Decisions About Health, Wealth, and Happiness
publisher: Penguin Books