num_pages: 704
description: Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and extremely current examples. This author team is best known for their ability to tie the topics back to marketing decision making and strategic planning.With disk.
language: English
title: Consumer Behavior: Building Marketing Strategy
titlecomplete: Consumer Behavior: Building Marketing Strategy
genres: Business
ratings_count: 115
publisher: McGraw-Hill/Irwin