num_pages: 306
description: Award-winning author Amy Stewart takes readers on an around-the-world, behind-the-scenes look at the flower industry and how it has sought—for better or worse—to achieve perfection. She tracks down the hybridizers, geneticists, farmers, and florists working to invent, manufacture, and sell flowers that are bigger, brighter, and sturdier than anything nature can provide. There's a scientist intent on developing the first genetically modified blue rose; an eccentric horitcultural legend who created the most popular lily; a breeder of gerberas of every color imaginable; and an Ecuadorean farmer growing exquisite roses, the floral equivalent of a Tiffany diamond. And, at every turn she discovers the startling intersection of nature and technology, of sentiment and commerce.
language: English
title: Flower Confidential: The Good, the Bad, and the Beautiful in the Business of Flowers
titlecomplete: Flower Confidential: The Good, the Bad, and the Beautiful in the Business of Flowers
genres: Plants, Science, Travel, Economics, Natural History, Nature, Nonfiction, Business, History, Gardening
ratings_count: 1418
publisher: Algonquin Books