num_pages: 306
description: s/t: Waging a Successful Publicity Campaign Online, Offline, and Everywhere In BetweenNow in paperback, Guerrilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Start-up owners, entrepreneurs, and anyone who wants to garner the greatest publicity for the least money can open to virtually any page of this money-saving P.R. manifesto and learn: 
   Proven techniques to break through the once-impregnable firewalls of print and broadcast media 
   Strategies to establish—and benefit from&amp;—instant credentials as an expert 
   Tips for writing an attention-grabbing press release and "Web-tailoring" it to its recipients 
 Fast-moving, entertaining, and valuable to everyone, Guerrilla P.R. Wired helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible.
language: English
title: Guerrilla PR Wired
titlecomplete: Guerrilla PR Wired
ratings_count: 40
publisher: McGraw Hill