num_pages: 227
description: Once you have bought into the concepts of customer relationship management (and it is hard not to), how do you separate the practically useful from the pie-in-the-sky and then actually implement a project? This handbook addresses implementation, advocating an approach that is based in the real world and stressing the measurable goals and tactical uses of CRM. The areas covered building a realistic foundation for CRM; critical success factors; risk factors; full risk analysis; and case studies.
language: English
title: The CRM Project Management Handbook: Building Realistic Expectations and Managing Risk
titlecomplete: The CRM Project Management Handbook: Building Realistic Expectations and Managing Risk
ratings_count: 3
publisher: Kogan Page Business Books