num_pages: 287
description: Using state-of-the art research, the authors probe the psychological reasons why the wealthy invest the way they do. The framework of nine investor psychologies enables advisors to position and sell financial products ranging from mutual funds to managed accounts more effectively than ever before. Insights on prospecting and asset capture round out the book.
language: English
title: High-Net-Worth Psychology: Finding, Winning and Keeping Affluent Investors
titlecomplete: High-Net-Worth Psychology: Finding, Winning and Keeping Affluent Investors
genres: Business
ratings_count: 4
publisher: Hnw Pr