description: B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.
language: Spanish; Castilian
title: B2B - Como Desarrollar Una Estrategia de Comercio
titlecomplete: B2B - Como Desarrollar Una Estrategia de Comercio (Spanish Edition)
ratings_count: 5
publisher: Prentice Hall