num_pages: 304
description: What makes a person develop a loyalty and passion so intense so unexpected that it can turn their lives upside down? Seltzertopia is the story of the modern pioneers of seltzer loyal to and passionate about the crisply carbonated who wrangle centuries-old machines to fill siphons with sparkling water keeping alive a craft that is centuries old. Using their stories to consider the social cultural and economic impacts of seltzer Seltzertopia tackles the question: What is it about this simplest of concoctions that has allowed it to make a difference to so many people in such different ways?Based on more than fourteen years of original research and interviews the extraordinary story of this ordinary drink can finally be told. In Part One The World According to Seltzer readers will learn the untold history of seltzer and about the people across America who have found themselves building a path to Seltzertopia. They will discover where seltzer comes from the science ofseltzer and how people can become SO passionate about something SO ordinary. More specifically readers will meet John Seekings a public relations executive in Pittsburgh Pennsylvania and join him on his unexpected journey into the modern world of old-fashioned seltzer bottling.In Part Two Give Me Seltzer (and the People Who Crave It) readers will learn how during the blizzard of 2010 John Seekings saw for the first time how much seltzer meant to his new customers. They will discover how that meaning can change over time and place and how it is most often associated with one of four categories: health refreshment identity and comedy. And it will begin with a visit not too far into the past to a time when seltzer found itself pitted in a battle against another popular drink: Coca-Cola.In Part Three Seltzertopia readers will enter the effervescent age. Widely available in plastic bottles in supermarkets and corner stores in a wide range of flavors readers will discover seltzers global appeal then revisit John Seekings now a seltzer master in an emerging generation of new seltzer professionals.Get your own copy of Seltzertopia and feel the fizz!
language: English
title: Seltzertopia: The Extraordinary Story of an Ordinary Drink
publisher: Behrman House