num_pages: 288
description: In this first book to seriously examine the use and/or abuse of sex and innuendo in the mass media, interviews with leading figures in mainstream marketing focus on sex and innuendo, from the so-called satiric pornography of Calvin Klein ads and the muscle men and women hawking Evian water, to the sensual allure used in graphic and advertising design in music, art, film, packaging, and publishing.
language: English
title: Sex Appeal: The Art of Allure in Graphic and Advertising Design
titlecomplete: Sex Appeal: The Art of Allure in Graphic and Advertising Design
genres: Design
ratings_count: 19
publisher: Allworth