num_pages: 238
description: Blogging, podcasting, and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers.
language: English
title: The New Influencers: A Marketer's Guide to the New Social Media
titlecomplete: The New Influencers: A Marketer's Guide to the New Social Media
genres: Business, Social Media, Nonfiction
ratings_count: 122
publisher: Linden Publishing