description: In this resource for senior executives, marketing consultant Eechambadi (Quaero Corporation) outlines a six-point framework for maximizing returns on marketing investments. His approach, called High Performance Marketing, emphasizes measurability and repeatability through well-defined, disciplined processes. Case studies illustrate the marketing successes of such influential companies as Harrah's Entertainment and Bank of America. The final chapter looks at some evolving trends that are likely to have an important impact on marketing in the future. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
language: English
title: High Performance Marketing: Bringing Method to the Madness of Marketing
titlecomplete: High Performance Marketing: Bringing Method to the Madness of Marketing
ratings_count: 2
publisher: Kaplan Publishing