num_pages: 330
description: Despite the number of academics, journalists, and political professionals who engage in the study of American political opinion, there is little consensus among these groups about its study, use, or nature. This has led to a flowering of diversity in the field - diversity of concepts and theories, diversity of questions, and diversity of methods. The second edition of Understanding Public Opinion introduces new, classroom-friendly essays that capture this diversity, and highlight the many approaches that social scientists use to explore and explain public opinion. These 15 contributions will expose your students to innovative and original research while showing how the sources, content, and consequences of public opinion in the United States continue to evolve. With the combined efforts of twenty-five recognized experts, students will get a flavor for the range of public opinion research with such topics as reactions to political advertising, trust in local government, economic issues in presidential elections, and a comparative look at public support for transitions to democracy in Post-Soviet states. The ideal supplement, Understanding Public Opinion, Second Edition, expands on the established topics of any public opinion course, fleshing out important ideas that basic texts can only cover briefly. Contributors: Alan I. Abramowitz and Kyle L. Saunders; Henry E. Brady, Kay Lehman Schlozman, Sidney Verba, and Laurel Elms; Paul R. Brewer; Allison Calhoun-Brown; Shanto Iyengar and Markus Prior; William G. Jacoby; John R. Hibbing; Kathleen McGraw; William Mishler and Richard Rose; John Mueller; Wendy Rahn and Tom Rudolph; Virginia Sapiro; Paul Sniderman and Ted Carmines; Carole Uhlaner and Chris Garcia; Clyde Wilcox and Barbara Norrander
language: English
title: Understanding Public Opinion
titlecomplete: Understanding Public Opinion
ratings_count: 8
publisher: CQ Press