num_pages: 320
description: International Public Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.
language: English
title: International Public Relations: Negotiating Culture, Identity, and Power
titlecomplete: International Public Relations: Negotiating Culture, Identity, and Power
ratings_count: 13
publisher: SAGE Publications, Inc