num_pages: 168
description: This work explores the connection between gender and utopian imagery in advertising. It argues that utopian visions reflect traditional and nontraditional gender roles and have shaped consumer's fantasies. Subjects include fashion magazine advertising and images of men in 1980s magazines.
language: English
title: Gender & Utopia in Advertising: A Critical Reader
titlecomplete: Gender & Utopia in Advertising: A Critical Reader
ratings_count: 1
publisher: Syracuse Univ Pr