num_pages: 138
description: Are you one of the more than 13.2 million self-employed business owners in North American who wish to remain self-employed?  Employees are leaving their corporate jobs and starting their own businesses at an increasingly rapid rate. To be successful, you need to stand out and differentiate yourself. But how? You need a brand plan! Without this effective tool, a business owner can waste so much time and money trying to market, with little or no response. A brand is more than just a logo and a tagline; a brand is who you are and what you believe in. It’s what your clients or customers are saying about you when you’re not there. Your brand is your reputation.  If you are one of the millions of start-ups or existing small businesses begging for attention from your prospects and trying to build a clientele of raving fans, brand development should be on the top of your to-do list. 
title: Branding on a Shoestring: How to Re-Create Your Small Business Identity and Increase Sales Results in 83 Days or Less
publisher: Black Card Books