num_pages: 48
description: This text uses a humorous parable to emphasize the importance of making the customer the centre of a business. Like classic fairytales that taught important values, this booklet demonstrates the importance of living the values we say we believe in.
language: English
title: Customer at the Crossroads: From Parable to Practice
titlecomplete: Customer at the Crossroads: From Parable to Practice
ratings_count: 4
publisher: Berrett-Koehler Publishers