num_pages: 183
description: Ten years after the worldwide bestseller Good to Great  Jim Collins returns withanother groundbreaking work this time to ask: why do some companies thrive inuncertainty even chaos and others do not? Based on nine years of researchbuttressed by rigorous analysis and infused with engaging stories Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenterprise in unpredictable tumultuous and fast-moving times. This book isclassic Collins: contrarian data-driven and uplifting.
language: English
title: Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All
publisher: HarperBusiness