num_pages: 274
description: Different and new is relatively easy. Doing something thats genuinely better is very hard. Jony IveIn 1997 Steve Jobs returned to Apple as CEO with the unenviable task of turning around the company he had founded. One night Jobs discovered a scruffy British designer toiling away at Apples corporate headquarters surrounded by hundreds of sketches and prototypes. It was then that Jobs realized he had found a talent who could reverse the companys long decline.That young designer was Jony Ive. Jony Ives collaboration with Jobs would produce some of the worlds most iconic technology products including the iMac iPod iPad and iPhone. The designs have not only made Apple a hugely valuable company theyve overturned entire industries built a loyal fan base and created a globally powerful brand. Along the way Jony Ive has become the worlds leading technology innovator won countless design awards earned a place on the 2013 Time 100 list and was even knighted for his services to design and enterprise.Yet despite his triumphs little is known about the shy and soft-spoken whiz whom Jobs referred to as his spiritual partner at Apple. Jony Ive reveals the true story of Apples real innovator-in-chief.Leander Kahney the bestselling author of Inside Steves Brain  offers a detailed portrait of a creative genius. He shows us how Jony Ive went from an English art school student with dyslexia to the man whose immense insights have altered the pattern of our lives. From his early interest in industrial design fostered by his designer father through his education at Newcastle Polytechnic and meteoric rise at Apple we discover the principles and practices that he developed to become the designer of his generation.Based on interviews with Jony Ives former colleagues and Kahneys own familiarity with the world of Apple this book gives insight into how Jony Ive (now senior vice president of design) has redefined the ways in which we work entertain and communicate with one another.
language: English
title: Jony Ive: The Genius Behind Apple's Greatest Products
publisher: Portfolio