num_pages: 496
description: This is the condensed, value-priced version of the best-selling Public Relations: Strategies &amp; Tactics 6/e by the same author team. Essentials features the same strengths that have made the comprehensive version such a success: a highly readable writing style; an abundance of current, real-life case studies; unique "Global PR" boxes; "Focus on Ethics" boxes; and the latest on technology's profound impact on the field. Those interested in entering the public relations field.
language: English
title: Essentials of Public Relations
titlecomplete: Essentials of Public Relations
ratings_count: 4
publisher: Allyn & Bacon