num_pages: 317
description: A Sense of Mission reveals how 50 U.S., Japanese, and European companies survived troubled economic times through good corporation mission statements and steady leadership. It explores how Johnson &amp; Johnson thrived even after product-tampering, while redefining British Airways' customer-service mission revitalized that sagging company.
language: English
title: A Sense of Mission: Defining Direction for the Large Corporation
titlecomplete: A Sense of Mission: Defining Direction for the Large Corporation (International Management Series)
ratings_count: 1
publisher: Addison-Wesley