num_pages: 424
description: Innovation is the subject of countless books and courses but there's very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating Luis Perez-Breva describes another approach -- a doer's approach developed over a decade at MIT and internationally in workshops classes and companies. He shows that to start innovating it doesn't require an earth-shattering idea; all it takes is a hunch. Anyone can do it. By prototyping a problem and learning by being wrong innovating can be scaled up to make an impact. As Perez-Breva demonstrates no thing is new at the outset of what we only later celebrate as innovation.In Innovating the process -- illustrated by unique and dynamic artwork -- is shown to be empirical experimental nonlinear and incremental. You give your hunch the structure of a problem. Anything can be a part. Your innovating accrues other people's knowledge and skills. Perez-Breva describes how to create a kit for innovating and outlines questions that will help you think in new ways. Finally he shows how to systematize what you've learned: to advocate communicate scale up manage innovating continuously and document -- you need a notebook to converse with yourself he advises. Everyone interested in innovating also needs to read this book.
language: English
title: Innovating: A Doer's Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong
publisher: The MIT Press