num_pages: 226
description: Mobile marketing (using SMS - the short messaging service to send text messages via mobile phones) is emerging as a direct and powerful way to communicate with customers. Although text messaging originated as a teen trend, it has now gained mainstream appeal. Indeed, banks, insurance companies and television stations have all used mobile marketing campaigns to build relationships with older mobile users.
language: English
title: Mobile Marketing: The Message Revolution
titlecomplete: Mobile Marketing: The Message Revolution
ratings_count: 3
publisher: Kogan Page Business Books