num_pages: 339
description: Christian Göttsch lays out the structural setting and the predominant mechanisms underlying the online industry and identifies its enduring economic principles for business strategies.
language: English
title: Business Strategy in the Online Industry: Market and Network Strategy in Multi-Layered Industries
titlecomplete: Business Strategy in the Online Industry: Market and Network Strategy in Multi-Layered Industries (Internationalisierung und Management)
ratings_count: 1
publisher: Deutscher Universitätsverlag