num_pages: 200
description: Meticulously researched and artfully crafted, "The Hard Truth About Soft-Selling" reveals a profession that has lost its wayþu and, maybe its mind. Are salespeople being reduced to little more than professional visitors? Authors Dudley and Tanner offer a thoughtful and challenging counterpoint to the soft selling craze, and convincingly remind salespeople everywhere what it means to sell with honor, pride and intention.
language: English
title: The Hard Truth About Soft-Selling: Restoring Pride & Purpose to the Sales Profession
titlecomplete: The Hard Truth About Soft-Selling: Restoring Pride & Purpose to the Sales Profession
publisher: Behavioral Sciences Research Press, Inc.