num_pages: 1272
description: This landmark work contains classic and contemporary writings, including the most widely cited and influential papers that examine consumer behavior as a field of study. The first volume addresses the "how do we study consumers?" and provides the theoretical and historical context for the debates about consumer behavior research captured in the following volumes. The second volume examines consumer decision-making, and the third volume examines consumer socialization, concentrating particularly on studies of childhood, children and family consumer behavior.
language: English
title: Consumer Behavior I: Research and Influences
titlecomplete: Consumer Behavior I: Research and Influences (SAGE Library in Business and Management)
publisher: SAGE Publications Ltd