num_pages: 416
description: Fundamentals of Media Effects is a readable scholarly text geared to undergraduate students in the media effects course. The book is divided into three sections. Section 1, Overview and History , provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts , includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, Key Areas of Research , delves into the specific areas of inquiry.
language: English
title: Fundamentals of Media Effects
titlecomplete: Fundamentals of Media Effects
ratings_count: 31
publisher: McGraw-Hill Humanities/Social Sciences/Languages