num_pages: 169
description: Analyzes how college athletic programs can contribute to the mission of a university in ways that reach beyond their roles in providing revenue and entertainment. Explores the history and role of athletic programs in higher institutions and how that role is evolving, and offers a philosophical rationale for setting a new standard for measuring the success of athletic programs, based on how a program helps the institution meet educational goals. Annotation c. by Book News, Inc., Portland, Or.
language: English
title: The Successful College Athletic Program: The New Standard
titlecomplete: The Successful College Athletic Program: The New Standard (American Council on Education Oryx Press Series on Higher Education)
publisher: Oryx Pr