num_pages: 238
description: The New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the Year.In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses -- the endlessly long tail of that same curve.
language: English
title: The Long Tail: Rewriting the Rules of Culture and Commerce
titlecomplete: The Long Tail: Rewriting the Rules of Culture and Commerce
genres: Audiobook, Technology, Internet, Science, Economics, Management, Buisness, Nonfiction, Business, Entrepreneurship
ratings_count: 29526
awards: awardedAt: 1167638400000
name: Audie Award
category: Business/Educational, awardedAt: 1136102400000
name: Financial Times Business Book of the Year
category: Shortlist
publisher: Hyperion