num_pages: 117
description: Discover the components of a successful integrated marketing approach, * Creating and maintaining a brand identity* Understanding your customers' core needs* Achieving excellence in customer service* Maintaining focus in your marketing and strategy* Implementing one-on-one marketing* Using the Internet for marketing and communications* Incorporating physicians in marketing* Delivering focused products to specific audiences
language: English
title: The New Rules of Healthcare Marketing: 23 Strategies for Success
titlecomplete: The New Rules of Healthcare Marketing: 23 Strategies for Success (Spotlight Series)
ratings_count: 1
publisher: Health Administration Pr