num_pages: 224
description: Positing that as competing products become increasingly similar it is essential for a company to establish a strong corporate identity, this reference relates just how to develop identity, and hence, market share
language: English
title: Corporate Identity: Making Business Strategy Visible Through Design
titlecomplete: Corporate Identity: Making Business Strategy Visible Through Design
genres: Design, Leadership, Business
ratings_count: 24
publisher: Harvard Business School Pr