num_pages: 335
description: Skyrocketing growth in online shopping has spurred a whole new set of survival rules for retailers and manufacturers. And while traditional bricks-and-mortar businesses will still exist in the e-commerce landscape, the rules of the game have changed. Should retailers abandon their stores and jump headfirst into e-commerce--or revitalize them to withstand home-shopping temptations? Should manufacturers set up their own direct-to-consumer operations? Is there any way to compromise? E-SHOCK supplies the hard-hitting answers. Written by an international business strategist and Internet guru, this enlightening, practical book * An astute analysis of the far-reaching impact of the e-commerce revolution* 30 essential survival rules for retailers and manufacturers* The ES Test that pinpoints products and services best suited for online selling* Guidelines for identifying the right strategy for a specific company* Profiles of 8 innovative companies that have pioneered change* Plus many more tools for preparing for the new challenges of the electronic age.
language: English
title: E-Shock : The New Rules--Internet Strategies for Retailers and Manufacturers
titlecomplete: E-Shock : The New Rules--Internet Strategies for Retailers and Manufacturers
ratings_count: 1
publisher: Amacom Books