num_pages: 379
description: This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.
language: English
title: The Guerrilla Marketing Handbook
titlecomplete: The Guerrilla Marketing Handbook
genres: Business, Psychology, Nonfiction, Reference
ratings_count: 736
publisher: Mariner Books