num_pages: 323
description: These days consumers have real power: they can research companies compare ratings and find alternatives with a simple tap. Focusing on customer needs isn't a nicetohave it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want as well as make people want your offering.
language: English
title: The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
publisher: Two Waves Books