num_pages: 266
description: Featuring a foreword by George Gilder The Qualcomm Equation provides readers with a fascinating inside look at how a small company stormed the burgeoning wireless industry and grew into a global multibillion-dollar powerhouse in less than a decade. This book examines how Qualcomm became so successful, chronicling the early history of the company, then provides an in-depth analysis of Qualcomm's business model. Through this eye-opening, real-life case study, readers will how the company pioneered and commercialized a new technology in record time...and made it an industry standard* how Qualcomm's revolutionary business model relied on licensing this technology * key business strategies that enabled Qualcomm to leapfrog the competition* how companies can encourage and use innovation to dominate their marketsIn addition to describing the development of the wireless industry over the last few decades, The Qualcomm Equation is a riveting look at a one-of-a-kind company.
language: English
title: The Qualcomm Equation: How a Fledgling Telecom Company Forged a New Path to Big Profits and Market
titlecomplete: The Qualcomm Equation: How a Fledgling Telecom Company Forged a New Path to Big Profits and Market
genres: Business, Technology, Nonfiction
ratings_count: 51
publisher: Amacom Books