num_pages: 160
description: Ellen Lupton award-winning author of Thinking with Type and How Posters Work demonstrates how storytelling shapes great designGood design like good storytelling brings ideas to life. The latest book from award-winning writer Ellen Lupton is a playbook for creative thinking showing designers how to use storytelling techniques to create satisfying graphics products services and experiences. Whether crafting a digital app or a data-rich publication designers invite people to enter a scene and explore whats there. An intriguing logo page layout or retail space uses line shape and form to lead users on dynamic journeys.Design Is Storytelling explores the psychology of visual perception from a narrative point of view. Presenting dozens of tools and concepts in a lively visual manner this book will help any designer amplify the narrative power of their work. Use this book to stir emotions build empathy articulate values and convey action; to construct narrative arcs and create paths through space; integrate form and language; evaluate a projects storytelling power; and to write and deliver strong narratives.
language: English
title: Design Is Storytelling
publisher: Cooper Hewitt, Smithsonian Design Museum