num_pages: 210
description: This text examines IBM's culture and history, looking at various challenges that have faced the company. Illustrating that IBM's poor performance in the 1990s is part of a repeated pattern, it argues that IBM's biggest problems have stemmed from breaking commitments to its employees and customers.
language: English
title: Broken Promises: An Unconventional View of What Went Wrong at IBM
titlecomplete: Broken Promises: An Unconventional View of What Went Wrong at IBM
ratings_count: 5
publisher: Harvard Business Review Press