num_pages: 256
description: Shortly after World War I Ford and GM created the large modern corporation with its financial and statistical controls mass production and assembly lines. In the 1980s Toyota stood out for combining quality with continuous refinement. Today Google is reinventing business yet again-the way we work how organizations are controlled and how employees are managed.Management consultant Bernard Girard has been analyzing Google since its founding in 1998 and now in The Google Way  he explores Google's innovations in depth-many of which are far removed from the best practices taught at the top business schools.As you read you'll see how much of Google's success is due to its focus on users and automation. You'll also learn how eCommerce has profoundly changed the relationship between businesses and their customers for the first time giving customers an important role to play in a major corporation's growth. Finally Girard speculates about the limits of Google's business model and discusses the challenges it will face as it continues to grow.Google's culture is one of innovation. Why not make that spirit of innovation your own?
language: English
title: The Google Way: How One Company is Revolutionizing Management As We Know It
publisher: No Starch Press