num_pages: 288
description: This collection examines the history and definition of brands, their financial and social importance, current best practices in branding, future opportunities offered by globalization, and the potential of Asian brands. Topics of the 15 articles include the visual and verbal identity of well-known companies, the laws governing brand protection, corporate social responsibility, and branding places and nations. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
language: English
title: Brands and Branding
titlecomplete: Brands and Branding (The Economist Series)
genres: Business, Nonfiction
ratings_count: 103
publisher: Bloomberg Press