num_pages: 272
description: Make positive changes in your company with COMPETING FOR CUSTOMERS AND CAPITAL! This innovative text explains the relationships between enterprise marketing and corporate finance based on the common language of economic theory and financial accounting data. In the process, important metrics from marketing and finance are united and add to your fundamental understanding of what drives shareholder value.
language: English
title: Competing for Customers and Capital
titlecomplete: Competing for Customers and Capital
ratings_count: 2
publisher: Cengage Learning