num_pages: 272
description: A funny, irreverent overview of the good, the bad, and the ugly in advertising. Luke Sullivan, a copywriter at one of the nation's most prestigious ad agencies, divulges all the secrets to making a great ad. With hysterical examples and anecdotes, he gives tips and pointers on how to create an ad that will "go in one ear and stay there."
language: English
title: "Hey, Whipple, Squeeze This": A Guide to Creating Great Ads
titlecomplete: "Hey, Whipple, Squeeze This": A Guide to Creating Great Ads (Adweek Magazine Series)
genres: Psychology, Business, Reference, Economics, Design, Communication, Writing, Buisness, Nonfiction, Art
ratings_count: 4653
publisher: Wiley