num_pages: 432
description: How do you experience a photograph? What do you want a viewer to feel when they look at your image?Perception and Imaging explains how we see and what we don't see. Relevant psychological principles will help you predict your viewer's emotional reaction to your photographic images, giving you more power, control, and tools for communicating your desired message. Knowing how our minds work helps photographers, graphic designers, videographers, animators, and visual communicators both create and critique sophisticated works of visual art. Benefit from this insight in your work.Topics covered in this book: gestalt grouping, memory and association, space, time, color, contours, illusion and ambiguity, morphics, personality, subliminals, critiquing photographs, and rhetoric.
language: English
title: Perception and Imaging: Photography--A Way of Seeing
titlecomplete: Perception and Imaging: Photography--A Way of Seeing
genres: Photography, Design, Nonfiction, Art
ratings_count: 110
publisher: Focal Press