num_pages: 336
description: Explained how the breakdown in political parties forced politicians to govern in different ways. Instead of relying on patronage and party machines, politicians increasingly used political consultants to help them monitor their job approval numbers and media exposure.
language: English
title: The Permanent Campaign (Touchstone Books
titlecomplete: The Permanent Campaign (Touchstone Books (Paperback))
genres: Nonfiction, Politics
ratings_count: 7
publisher: Simon & Schuster Books