num_pages: 226
description: We think Chris Anderson is onto something big with 'The Long Tail', a groundbreaking look at a well-known feature of statistical distribution and its potential to revolutionize business. 'Wired' magazine editor Anderson expands his influential 2004 article into a comprehensive exploration of this phenomenon -- which, simply stated, holds that products with low demand or sales volume can collectively comprise a market that exceeds the bestsellers. Catering to the tastes and expectations of consumers increasingly disenchanted with the same old thing, these new "niches" provide limitless opportunity for savvy companies. Fresh, insightful, and surprisingly accessible, 'The Long Tail' explains how to tap into the new economics of abundance.
language: English
title: The Long Tail: Why the Future of Business is Selling Less of More
titlecomplete: The Long Tail: Why the Future of Business is Selling Less of More
genres: Audiobook, Technology, Internet, Science, Economics, Management, Buisness, Nonfiction, Business, Entrepreneurship
ratings_count: 29526
awards: awardedAt: 1167638400000
name: Audie Award
category: Business/Educational, awardedAt: 1136102400000
name: Financial Times Business Book of the Year
category: Shortlist
publisher: Hyperion