num_pages: 240
description: Choosing the right market for your innovation is the biggest and trickiest question for innovators. Research has shown that all too often entrepreneurs dont spend enough time identifying and researching their market opportunities  instead they jump at the first opportunity that looks good and fail to properly evaluate and leverage other opportunities. These common mistakes means that you often choose the wrong market or lock yourself into one specific direction. Where to Play helps you to set a promising strategy by giving a clear structured and practical framework - the Market Opportunity Navigator- to better identify evaluate and focus on the right market opportunities. With three dedicated and reusable worksheets The full text downloaded to your computer With eBooks you eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download) available online and also via the iPad and Android apps. Upon purchase you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
language: English
title: Where to Play: 3 Steps For Discovering Your Most Valuable Market Opportunities
publisher: FT Publishing International