num_pages: 671
description: Focuses on developing managerial skills, analyzing customers' requirements and personalities to create dynamic strategies. Discusses ways of handling objections; breaks down closing techniques; explores group dynamics involved in selling to a committee rather than individuals.
language: English
title: Handbook of Selling: Psychological, Managerial, and Marketing Bases
titlecomplete: Handbook of Selling: Psychological, Managerial, and Marketing Bases (Wiley Medical Publication)
publisher: John Wiley & Sons