num_pages: 528
description: This is the first book to provide an integrated, strategic view of management of technology. Focusing on both theory and practice, it addresses the contemporary challenges general managers face today--e.g., globalization, time compression, technology integration--and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes--T-M matrix, environmental drivers, process of decision making, competitive vs collaborative approaches, and value creation--are followed throughout. Technology Environment; Processes Of Technology Innovation And Diffusion; Technology And Competition; Process Innovation, Value Chains And Organization; Technology Intelligence; Technology Collaborative Mode; Appropriation Of Technology; Deployment In New Products; Deployment Of Technology In The Value Chain; Organizing For Innovation; Intellectual Property Strategy; Project Valuation And Financing. For Chief Technology Officers; Directors of Technology, R&amp;D, Product Development, Operations; Chief Information Officers.
language: English
title: Managing Technology and Innovation for Competitive Advantage
titlecomplete: Managing Technology and Innovation for Competitive Advantage
ratings_count: 28
publisher: Pearson