num_pages: 239
description: --- Equity crowdfunding is a new fresh alternative to Silicon Valley venture capital. Hundreds of thousands or even millions of dollars can be raised by offering shares in your startup to members of the public. Gaining marketing exposure and raising business funding are #1 and #2 on the priority list for many entrepreneurs. But they were always separate activities - first raise the money then spend it on marketing. Until now! Equity crowdfunding is a new form of investment banking for startups small business and new business enabled by advances in fintech. The entrepreneurs set their own offer terms retain their company culture and bring on dozens or even hundreds of shareholders and gain all the promotional benefits that come with a larger 'crowd'. And unlike the rewards crowdfunding offered by sites like Kickstarter and Indiegogo equity crowdfunding allows a company to offer shares instead of a pre-ordered product. This means it can be used by more varied business models and typically attracts a lot more money. If you are successful at equity crowdfunding your days of bootstrapping your product launch will be over! Equity crowdfunding offers amazing potential for startups and growing companies but it is also a very steep learning curve. Many companies begin with no real idea of how to choose a platform how to craft their pitch or what they should be doing to drive people to their offer page and invest. The author Nathan Rose comes from an investment banking background advising companies on initial public offerings. Now he brings the same practical experience to new business small business and startups.  The forces in fintech which have brought equity crowdfunding to where it is today  A comparison with business funding through bootstrapping family &amp; friends incubators Silicon Valley venture capital and Kickstarter.  The biggest mistakes that can kill an offer before it has even begun  How to build critical momentum - one company raised 1 million in 96 seconds!  How to construct a marketing plan to get people literally counting down to your launch How to salvage an offer which is stuck and re-ignite the momentum  What past campaigns wished they had known before they had started  The incredible impact equity crowdfunding can have on your business and profile The very best strategies from 20 real companies who have used equity crowdfunding to raise millions of dollars euros and pounds. And the expert advice from 12 market-leading platforms at the forefront of the equity crowdfunding revolution. Featuring contributions from the United Kingdom the United States France the Netherlands Germany Sweden Finland Estonia Canada the Middle East Australia and New Zealand. The only book necessary for startups incubators accelerators co-working spaces universities education institutions and business networks.
language: English
title: Equity Crowdfunding: The Complete Guide For Startups And Growing Companies
publisher: Stonepine Publishing