num_pages: 234
description: In 1985, the Coca-Cola Company did the unthinkable; they destroyed an American institution; they changed the taste of Coke. This is the story of how the Coca-Cola Company failed to realize the value of its own product and how they turned the mistake into a marketing triumph.
language: English
title: The Real Coke, the Real Story
titlecomplete: The Real Coke, the Real Story
genres: Biography, Nonfiction, History, Business
ratings_count: 115
publisher: Penguin Books