num_pages: 235
description: A former IBM executive reveals the marketing philosophy, strategies, and techniques that have made IBM one of the most successful, admired companies in the world
language: English
title: IBM Way: Insights into the World's Most Successful Marketing Organization
titlecomplete: IBM Way: Insights into the World's Most Successful Marketing Organization
genres: Management, Nonfiction, Business
ratings_count: 47
publisher: Harpercollins