num_pages: 240
description: Youve heard how story is the latest-and-greatest business tool and that storytelling can do everything from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell and how do you tell them? Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story utilizing the principles behind the worlds most effective business storytelling strategies. Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate captivate and elevate: Telling these stories well is a simple accessible skill anyone can develop. With case studies company profiles and anecdotes backed with original research Hall presents storytelling as the underutilized talent that separates the good from the best in business. Stories That Stick offers specific actionable steps readers can take to find craft and leverage the stories they already have and simply arent telling. Every person every organization has at least four stories at their disposal. Will you tell yours?
language: English
title: Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
publisher: HarperCollins Leadership