num_pages: 271
description: #1 WALL STREET JOURNAL BESTSELLER &amp; INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing sales and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact accessible timeless package. This is Marketing shows you how to do work you're proud of whether you're a tech startup founder a small business owner or part of a large corporation.No matter what your product or service this book will help you reframe how it's presented to the world in order to meaningfully connect with people who want it. Seth employs his signature blend of insight observation and memorable examples to teach * How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for but who it's not for.* Why the best way to achieve your goals is to help others become who they want to be.* Why the old approaches to advertising and branding no longer work.* The surprising role of tension in any decision to buy (or not).* How marketing is at its core about the stories we tell ourselves about our social status.You can do work that matters for people who care. This book shows you the way.'A very accessible way into Godin's thinking . . . Godin writes in pacy jargon-free prose and this book is interesting and useful for anyone who wants an insight into how and why we buy things or change our habits in any way ' The Financial TimesIf you enjoyed reading this check out Seth Godin's Purple Cow a true business classic.
language: English
title: This is Marketing: You Can't Be Seen Until You Learn To See
publisher: Penguin