num_pages: 896
description: Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.
language: English
title: Consumers
titlecomplete: Consumers
ratings_count: 8
publisher: McGraw-Hill/Irwin