description: Countertrade is a powerful form of reciprocal trading commonly used in international markets--but it is skillfully practiced by only a few companies in the U.S. Through a series of fascinating studies, this book shows how American companies can win more export sales through countertrade and, incidentally, how countertrade can improve the U.S. trade deficit.
language: English
title: Winning the Countertrade War: New Export Strategies for America
titlecomplete: Winning the Countertrade War: New Export Strategies for America
publisher: Wiley