num_pages: 349
description: The basic premise of Inspired is that the best tech companies create products in a manner very different from how most companies create products. The goal of the book is to share the techniques of the best companies. This book is aimed primarily at Product Managers working on technology-powered products. That includes the hundreds of tech companies like Google Facebook Amazon Twitter and the like as well as the thousands of companies moving to leverage technology (financial companies media companies retailers manufacturers nearly every industry). Inspired covers companies from early stage start-ups to large established companies. The products might be consumer products or devices business services for small businesses to enterprises internal tools and developer platforms.Inspired is secondarily aimed at the designers engineers user researchers and data scientists that work closely with the product managers on product teams at these same companies.
language: English
title: Inspired: How to Create Tech Products Customers Love
publisher: Wiley