num_pages: 404
description: Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories.
language: English
title: The Commercial Appropriation of Personality
titlecomplete: The Commercial Appropriation of Personality (Cambridge Intellectual Property and Information Law, Series Number 4)
ratings_count: 1
series: Cambridge Intellectual Property and Information Law
publisher: Cambridge University Press