num_pages: 399
description: The first edition of BANK 2.0 took the financial services world by storm and became synonymous with disruptive customer behaviour technology shift and new banking models. In BANK 3.0 Brett King looks at the latest trends that are redefining financial services and payments. From the global scramble for dominance of the mobile wallet the expectations created by tablet computing the operationalizing of the cloud and the explosion of social media he explores:li&gt;How Social Media has exposed pricing over-regulation outdated processes and poor policyHow mobile technology is completely changing the context of bankingHow customer advocacy is killing traditional brand marketingThe growth of the de-banked consumer who doesnt need a bank at all; andWhy Banking is no longer a place you go but something you doBANK 3.0 shows that the gap between customer and financial services players is rapidly growing leaving massive opportunities for new non-bank competitors to totally disrupt the industry.
language: English
title: Bank 3.0 - Why Banking is No Longer Somewhere You Go, But Something You Do
publisher: Marshall Cavendish International