num_pages: 500
description: A history of Coca-Cola traces the company from the debut of the popular soft drink in an Atlanta soda fountain to its present status as a multibillion-dollar international corporation, drawing on the personal papers of founder Asa Candler and long-time CEO Robert Woodruff.
language: English
title: Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
titlecomplete: Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
genres: Finance, Nonfiction, History, Business, Biography
ratings_count: 420
publisher: Harpercollins