description: KEY BENFIT: David’s Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy.  This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company.   For management professionals, small business owners and others involved in business.
language: English
title: Strategic management
titlecomplete: Strategic management
genres: Business, Reference, Nonfiction, College, Textbooks, Management
ratings_count: 494
publisher: Maxwell Macmillan International