num_pages: 240
description: An Adweek BookMaster the techniques that top companies use to spark creativityIn today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.
language: English
title: The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking
titlecomplete: The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking
genres: Nonfiction, Business, Self Help, Psychology
ratings_count: 81
publisher: Wiley