num_pages: 99
description: LEARN:Learn the ins and outs of the major social media platforms, including major sites such as Facebook, YouTube, Google+, Twitter, LinkedIn, Pinterest, Reddit, Scribd, Slideshare, and Academia.edu. Learn how to establish a social media strategy in line with your goals, and how to market your content based on your product, service, or credentials.Learn how to integrate your social media accounts, embed content into profiles, build out your YouTube channel, maximize your Pinterest boards, use Facebook Graph Search, insert social plugins to your blog, and interact within groups to build dynamic connections.DEVELOP:Develop your social media skills with the help of step-by-step explanations and videos. Discover how to host webinars, increase your search engine optimization, and conduct effective searches in social media platforms for market research.EXPAND:Expand your knowledge of blogging, blogging platforms (such as WordPress), and content curation. Explore your options with podcasting, delivering an eCourse, or writing an eBook.UNDERSTAND:Understand the social ethos of social media, how to engage others in the social environment that expands the reach of your content and your brand, and why some platforms are more difficult to integrate into than others.**BONUS** Readers of my book are eligible for steep discounts on my eCourses. Details inside!EDITORIAL REVIEWS:What other authors are saying:Tara's book is a vital piece to a complicated puzzle - unraveling how to use social media on a day to day basis to have a real impact on the bottom line, your authenticity as a subject matter expert, and to improve sales. As an author and entrepreneur, her ability to break down the work into manageable daily tasks has been invaluable as I work to integrate social media - and to focus on the pieces that will have a real impact.Dani Babb, PhD, MBA, Author, Consultant, TV CommentatorMake Money Teaching Online, The Accidental Landlord, The Adult StudentSuccessful social media requires a brave mix of technological expertise and exposed personality. For many, these two are not only very separate entities, but they are both fraught with anxiety. Dr. Ross's book provides friendly, practical guidance for merging these two realms, bringing them into a singular focus. Effective examples and clear instructions encourage and empower the reader to launch a beautifully crafted social presence.Laura Hope-Gill, author of Look Up Asheville: An Architectural Journey, Vols. 1 and 2, and Poet Laureate of the Blue Ridge Parkway for The Soul Tree.In Daily Actions for Social Media Mastery Tara Ross has provided the reader with comprehensive, step-by-step "how to" instructions for using social media to promote brands and products. The wealth of social and multimedia platforms, all together in one ebook, with practical "how to" instructions for each, cannot be found in other ebooks. The beauty of Ross's ebook is twofold: (1) guidance in setting goals to facilitate the decision-making process in determining which of these social media tools will help promote your brand; and (2) rich resources throughout that provide examples and visual "how to's" for setting up and using all of these social and multimedia tools.
language: English
title: Daily Actions for Social Media Mastery: 75 Daily Challenges to Help you Expand your Reach, Build your Platform, and Establish your Online Authority
publisher: ROSS AND SONS PUBLISHING