description: This debate style reader is designed to introduce students to controversies in marketing. The readings, which represent the arguments of leading business professionals and marketing researchers, reflect a variety of viewpoints and have been selected for their liveliness and substance and because of their value in a debate framework. This new title will be a beneficial tool to encourage critical thinking on important issues in marketing today.
language: English
title: Taking Sides: Clashing Views on Controversial Issues in Marketing
titlecomplete: Taking Sides: Clashing Views on Controversial Issues in Marketing
publisher: McGraw-Hill/Dushkin