num_pages: 176
description: A guide to the principles of writing effective copy covers headlines, print ads, direct mail, brochures, catalogs, press releases, and electronic messages
language: English
title: The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
titlecomplete: The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
genres: Writing, Nonfiction
ratings_count: 46
publisher: Macmillan General Reference