num_pages: 288
description: In The Best of Branding , branding pioneer Jim Gregory publishes --for the first time ever--findings from his revolutionary Corporate Branding IndexAndreg;. This index, which for more than a decade has compiled branding results from more than 1,000 companies, is today's most influential and exhaustive database on what works, what doesn't, and why. . . In-depth interviews with the executives responsible for today's most dominant brands discuss best and worst strategies for building a durable brand. Companies profiled include AFLAC, Harley-Davidson, Johnson And Johnson, General Electric, Southwest Airlines, and more. .
language: English
title: The Best of Branding: Best Practices in Corporate Branding
titlecomplete: The Best of Branding: Best Practices in Corporate Branding
ratings_count: 6
publisher: McGraw-Hill