num_pages: 192
description: Rangan is a 225 page paperback containing selected readings with the majority being from the "Harvard Business Review". It will have a strong managerial focus making it appealing to manager and future managers.
language: English
title: Business Marketing Strategy: Concepts and Applications
titlecomplete: Business Marketing Strategy: Concepts and Applications (MCGRAW HILL/IRWIN SERIES IN MARKETING)
publisher: Richard d Irwin