num_pages: 672
description: In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes. A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter.
language: English
title: Public Relations: A Values-Driven Approach, Cases Edition
titlecomplete: Public Relations: A Values-Driven Approach, Cases Edition (3rd Edition)
ratings_count: 28
publisher: Pearson