num_pages: 278
description: Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how its done. - Nir Eyal Author of Hooked and Indistractible As captivating as a good novel Product-Led Growth is an absolute must-read for SaaS business owners. - Omar Zenhom CEO WebinarNinja Why did I just blow $300K promoting a whitepaper? Thats the hard question I asked myself but couldnt answerafter all we were just following the same old SaaS playbook. Sure sales cycles were long and acquisition was expensive but thats how everybody grew their companies. But after I helped launch a freemium product that went from 0-100K users in less than 12 months I realized the traditional way of selling software was deeply flawed. Hi Im Wes Bush founder of ProductLed.com. And in Product-Led Growth I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire convert and retain customers. But what does it mean to be product-led? How do you know if a product-led growth strategy makes sense for your business? And most importantly how do you execute it? Youll find answers to all of these questions inside this book. In addition Ill also show Product-Led Growth also comes packed with do this not that real-life examples from the industrys biggest brandsas well as a collection of high-converting email scripts you can customize and send out immediately to turn more users into customers. So if you are a SaaS founder key decision-maker or marketer wondering what your next strategic step should be order your copy of Product-Led Growth today. This is one of my favorite books of 2019. - Zeno Roch Chief Product Office Liferay Cloud A must-read book for SaaS founders especially if you have a self-serve SaaS. - Kaloyan Yankulov Encharge This book is epic. If you want to know more about how to build a product-led business you need to read this. Go. Buy. It. Now. - James Gill CEO GoSquared
language: English
title: Product-Led Growth: How to Build a Product That Sells Itself
publisher: Product-Led Institute