num_pages: 878
description: This comprehensive, market-leading text emphasizes the three major driving forces behind technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.
language: English
title: E-Commerce: Business, Technology, Society
titlecomplete: E-Commerce: Business, Technology, Society
genres: Economics, Entrepreneurship, Technology, Business, Textbooks, Nonfiction
ratings_count: 318
publisher: Pearson College Div