num_pages: 598
description: Marketing Principles and Best Practices, Advantage Edition combines the expertise of the best teachers and most accomplished scholars in marketing in a low-priced paperback text. These authors have collaborated in writing a leading-edge, contemporary principles of marketing textbook.
language: English
title: Marketing Principles and Best Practices [with Infotrac]
titlecomplete: Marketing Principles and Best Practices [with Infotrac]
ratings_count: 10
publisher: South-Western Pub