num_pages: 524
description: Welcome to the world of media - the $300 billion business end of the ad business. Learn how it works from some of media’s top professors and professionals. This is a book in touch with today - packed with genuine substance and contemporary best practices in a clear, easy-to-read format.
language: English
title: Strategic Media Decisions: Understanding The Business End Of The Advertising Business
titlecomplete: Strategic Media Decisions: Understanding The Business End Of The Advertising Business
ratings_count: 1
publisher: Copy Workshop