num_pages: 200
description: pp. 196, includes 442 color photographs. "Billboards are very much a part of our lives, demanding attention wherever we go. The billboard is perhaps the most difficult medium for advertising. Its message must reach a person travelling at 60 miles an hour or more, allowing only about four seconds to get the point across. 'Gotcha!…
language: English
title: Gotcha! the Art of the Billboard
titlecomplete: Gotcha! the Art of the Billboard
ratings_count: 3
publisher: Books Nippan