num_pages: 403
description: Comprised of an introductory chapter, four readings, and twelve diverse case studies, Managing Marketing Linkages, by Frank V. Cespedes explains how external market factors and internal organizational linkages can be developed to maintain profitable customer relationships.
language: English
title: Managing Marketing Linkages: Text, Cases, and Readings
titlecomplete: Managing Marketing Linkages: Text, Cases, and Readings
publisher: Prentice Hall