description: Exploring the evolution of packaging throughout history with an eye to the profound and absurd, a cultural critic describes the exploits of hucksters, psychologists, and engineers who have made the modern American package a dominant form of commercialism. 17,500 first printing.
language: English
title: The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans, and Tubes
titlecomplete: The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans, and Tubes
genres: Design, History, Art, Nonfiction
ratings_count: 94
publisher: Little Brown & Co