num_pages: 297
description: Copywriter chronicles an advertising man's journey from Young Turk to scarred veteran -- with pit stops and side trips along the way. In this memoir of an era when advertising had a heart and a soul and a few drinks after work, Ray Welch mixes two parts outrageous humor with a healthy splash of self-deprecation. He impulsively invited a career's worth of graphic artist friends to come along for the ride. sDozens of award winning art directors jumped aboard, each designing a different chapter. Granting them permission to "do whatever you want" elevated Welch to Dream Client, a status seldom attained in the real world. Freedom to use any nutcake idea in their arsenal proved irresistible. Result: Copywriter's stories take on a whole new perspective and looks like no other book you've ever read. t's a rare glimpse into the inner (once smoke-filled) back rooms of the world of advertising. And the still smoke-filled voice of an honest -- if twisted -- practitioner.
language: English
title: Copywriter: A Life of Making Ads and Other Mistakes
titlecomplete: Copywriter: A Life of Making Ads and Other Mistakes
ratings_count: 21
awards: awardedAt: 1041408000000
name: Independent Publisher Book Award (IPPY)
category: Autobiography/Memoir (Finalist)
publisher: UNKNO