num_pages: 261
description: a provocative new book  The New York Times AI-centric organizations exhibit a new operating architecture redefining how they create capture share and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital Verizon and IKEA to transform themselves with remarkable speed Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data analytics and AI removes traditional constraints on scale scope and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial Microsoft to Amazon research shows how AI-driven processes are vastly more scalable than traditional processes allow massive scope increase  enabling companies to straddle industry boundaries and create powerful opportunities for learning to drive ever more accurate complex and sophisticated predictions. When traditional operating constraints are removed strategy becomes a whole new game one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Packed with examplesincluding many from the most powerful and innovative global AI-driven competitorsand based on research in hundreds of firms across many sectors this is your essential guide for rethinking how your firm competes and operates in the era of AI.
language: English
title: Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World
publisher: Harvard Business Review Press