num_pages: 272
description: Theyre young theyre brash theyre smartand theyre 77-million strong. Generation Y is creating startups at an unprecedented rate and their approach to business is unlike anything youve seen. The generation described by the media as spoiled entitled even narcissistic is proving these notions false every day. Inspired by the rock-star entrepreneurs of previous generations and driven by a burning desire to control their own destinies GenY is rewriting the entrepreneurial playbook one cool startup at a time. Inc. magazine writer Donna Fenn interviewed more than 150 young CEOs to learn what makes them tick. While upstarts are motivated by similar aspirations of past generations their way of doing business is radically differentand its changing the way everyone must do business now. Upstarts examines and analyzes this entrepreneurial revolution to reveal eight critical lessons every entrepreneur and marketer must learn. Fenn describes a generation of entrepreneurs that is highly collaborative and team-oriented. Its quick and alert when it comes to new technologies. Its hell-bent on changing the world. And its totally impatient with outmoded business models. The sooner you adapt to the new way of business the greater chance you have to grow and profit in the years ahead. Upstarts provides key insight 
language: English
title: Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success
publisher: McGraw Hill