num_pages: 336
description: The first step-by-step guidebook for successful innovation planning Unlike other books on the subject 101 Design Methods approaches the practice of creating new products services and customer experiences as a science rather than an art providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists managers designers and researchers who undertake the challenge of innovation despite a lack of established procedures and a high risk of failure will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
language: English
title: 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization
publisher: Wiley