num_pages: 120
description: Public opinion - is it a simple aggregation of individual views, or is it some kind of collective-level, emergent product of debate? What is the role of public opinion in popular government? How do the mass media shape public opinion or link it with governmental decision-making? This book explores such questions by tracing the historical development and application of the concept of public opinion.
language: English
title: Public Opinion
titlecomplete: Public Opinion (Communication Concepts)
ratings_count: 27
series: Communication Concepts
publisher: SAGE Publications, Inc