num_pages: 192
description: It's time to rethink Customer Relationship Management - not as a discrete technology strategy, or as a stand alone marketing tool. Increasingly demanding customers and intense competition require that customer strategy becomes an integral and high profile component of corporate strategy. This book is for people who understand their business but who want to know how customer-related ideas, tools and technologies can be used in the real world, to help create shareholder value.
language: English
title: Exploiting Crm: Connecting With Customers
titlecomplete: Exploiting Crm: Connecting With Customers (The Management Consultancies Association Series)
publisher: Hodder & Stoughton