num_pages: 236
description: This vital book focuses on powerful innovation and technology forces that influence firms’competitive positions in global markets. The new realities of world business and politics indicate that to survive and grow, firms must effectively manage technological innovation and technological processes. The Impact of Innovation and Technology in the Global Marketplace provides practical guidance for improving the strategic capabilities of a firm's domestic and global markets. The book specifies cultural contradictions that impede high-tech firms from competing effectively in global markets, clarifies strategic patterns and performance in global markets, and outlines issues related to competition in high-technology industries.Managing into the 21st century demands flexibility and sensitivity to global events, technological changes, and innovation. Everyone involved in strategic planning and implementation needs to understand issues related to the role of technology and innovation in sustaining the competitive position of a firm in the marketplace, the speed of technological changes, and the role of national environment in fostering technological advancement. This book will increase your understanding of the ingredients essential for maintaining a competitive position in a dynamic world business environment and will help you better utilize technological advancement to foster and build strategic alliances on a global basis.The book answers many questions related to managing technology and provides comprehensive analyses of high-tech industries in general as well more specific analyses of the software and pharmaceutical industries. The Impact of Innovation and Technology in the Global Marketplace explores:
language: English
title: The Impact of Innovation and Technology in the Global Marketplace
titlecomplete: The Impact of Innovation and Technology in the Global Marketplace (Journal of Euromarketing)
publisher: Routledge