num_pages: 304
description: Every culture has, in effect, a secret code. In this book, we learn not only what the secret codes are in various cultures for such things as quality, food, improvement, door, team, timber, and cars, but also how to break these codes. Once we start decoding cultures, we can have a vision of a new world, one in which cultures have rights and engage in more positive, creative and synergistic relationships with other cultures.We can explore the deep, underlying elements of culture archetypes - that provide the clues to decoding a people's basic values, the unconscious forces behind each of our lives. We can then apply this archetypal research to behaviors, social issues, and marketing challenges.
language: English
title: 7 Secrets of Marketing in a Multi-Cultural World
titlecomplete: 7 Secrets of Marketing in a Multi-Cultural World
ratings_count: 17
publisher: Executive Excellence Pub