num_pages: 320
description: The very concept of crowdsourcing stands at odds with centuries of practice. Yet for the digital natives soon to enter the workforce the technologies and principles behind crowdsourcing are perfectly intuitive. This generation collaborates shares remixes and creates with a fluency and ease the rest of us can hardly understand. Crowdsourcing just now starting to emerge will in a short time simply be the way things are done.
language: English
title: Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business
publisher: Crown Business