num_pages: 304
description: Deeply researched, World as Laboratory tells a secret history that’s not really a secret. The fruits of human engineering are all around advertising, polls, focus groups, the ubiquitous habit of “spin” practiced by marketers and politicians. What Rebecca Lemov cleverly traces for the first time is how the absurd, the practical, and the dangerous experiments of the human engineers of the first half of the twentieth century left their laboratories to become our day-to-day reality.
language: English
title: World as Laboratory: Experiments with Mice, Mazes, and Men
titlecomplete: World as Laboratory: Experiments with Mice, Mazes, and Men
genres: Psychology, History, Science, History Of Science, Nonfiction
ratings_count: 45
publisher: Hill and Wang