num_pages: 230
description: Everything you need to know to green your business and grow your profit. • The truth about what climate change means for your business • The truth about running lean and green • The truth about future proofing your business Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results. “This little book is inspiring in its range and practicality—not just for CEOs, but for every member of the enterprise…an exceptionally useful guide for ‘going green’ at any scale of enterprise.” CHIP CONLEY, CEO, Joie de Vivre Hospitality “In a world where green business advice is rampant, this is the one resource you a field guide that combines insight and inspiration with a solid, actionable path forward.” JOEL MAKOWER, Executive Editor, GreenBiz.com Introduction ix Part The Truth About Green Business TRUTH 1 : What is a green business? 1 TRUTH 2 : Why green your business? 5 TRUTH 3 : How to approach greening your business 9 TRUTH 4 : Why now? 13 TRUTH 5 : Climate change and your business 17 Part The Truth About Green Strategy TRUTH 6 : Profit and purpose 23 TRUTH 7 : How green is good enough? 27 TRUTH 8 : Green regulations 31 Part The Truth About Green Operations TRUTH 9 : Secrets hiding in plain sight 35 TRUTH 10 : Good for business and the environment 39 TRUTH 11 : Waste? Not! Eliminating non-product 43 TRUTH 12 : EcoAudits can guide your course 47 TRUTH 13 : Running lean and green 53 TRUTH 14 : Carbon footprinting 57 TRUTH 15 : Reducing your carbon footprint 63 Part The Truth About Green Marketing TRUTH 16 : Green branding and messaging 67 TRUTH 17 : Creating strong EcoLabels 71 TRUTH 18 : Green marketing claims 77 TRUTH 19 : Reaching conscious consumers 81 Part The Truth About Green Products and Services TRUTH 20 : What makes a product green? 85 TRUTH 21 : Product take-back 89 TRUTH 22 : Product to service 93 TRUTH 23 : What makes a service green? 97 Part The Truth About Green Design TRUTH 24 : Biomimicry–learning from life TRUTH 25 : Reducing your product footprints 105 TRUTH 26 : Cradle to cradle 109 TRUTH 27 : Design with nature 113 TRUTH 28 : Innovation is at the heart of greening 117 Part The Truth About Green Procurement TRUTH 29 : Environmentally preferable purchasing 121 TRUTH 30 : Supply chain management and partnerships 125
language: English
title: The Truth About Green Business
publisher: Que Pub