num_pages: 439
description: Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student DVD that adds video and interactivity to the student's textbook experience and brings students up-to-date on the latest developments in mass communication,--from the emerging role of cell phones and iPods in the mass media mix to the growing impact of blogs on the practice of journalism.
language: English
title: Dynamics of Mass Communications: Media in the Digital Age with Media World DVD and PowerWeb
titlecomplete: Dynamics of Mass Communications: Media in the Digital Age with Media World DVD and PowerWeb
genres: School
ratings_count: 79
publisher: McGraw-Hill