num_pages: 144
description: Profiled here are nine case studies, each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today will explain their process in creating identities, from initial client meetings and planning, through logo development and a wide variety of identity applications. Additionally, a showcase of identity projects, from local ventures to national enterprises, further details the objectives of client and designer. Areas of Corporate, Entertainment, Hospitality, Institutional, Packaging, Product, Recreation, Retail, Services
language: English
title: Designing Identity: Graphic Design As a Business Strategy
titlecomplete: Designing Identity: Graphic Design As a Business Strategy
genres: Design
ratings_count: 16
publisher: Rockport Pub