num_pages: 326
description: Why does the bumblebee have better aerodynamics than a 747? What structural design is shared by a tornado and a blood vessel?Since the Industrial Revolution manufacturers have built things by a process known as heat beat and treat. They use enormous amounts of energy to heat raw material shape it with heavy machinery and maintain its design strength and durability with toxic chemicals. Now in a world of depleted natural resources entrepreneurs and scientists are turning to nature to inspire future products that are more energy- and cost-efficient. Biomimicry the science of employing nature to advance sustainable technology is arguably one of the hottest new business concepts. At the center of this growing movement has been award-winning inventor and biomimetic entrepreneur Jay Harman.In The Shark's Paintbrush Harman introduces us to pioneering engineers in a wide array of businesses who are uncovering and copying natures hidden marvels. He shows business leaders and aspiring entrepreneurs how we can reconcile creating more powerful lucrative technologies with maximizing sustainability. He injects a whole new vocabulary and way of thinking into the business sphere that speaks to both small start-ups and corporate giants.
language: English
title: The Shark's Paintbrush: Biomimicry and How Nature is Inspiring Innovation
publisher: White Cloud Press