avg_rating: 3.82
name: John      Grant
about: Librarian Note: There is more than one author in the Goodreads database with this name. John Grant co-founded St Luke’s the innovative and socially aware London ad agency. Working with clients such as the Body Shop as well as mainstream brands, St Luke’s pioneered the view of a company’s “Total Role in Society” and operated as an employee shareholder democracy. Since leaving in 1999 he has worked as an independent consultant.John’s previous books which all deal with ‘what’s new?’ have earned widespread praise, popularity and critical acclaim, and include 'The New Marketing Manifesto' (1999), 'After Image' (2002) and 'Brand Innovation Manifesto' (2006). John is also a prolific blogger and writer of articles and reports. His current thoughts Librarian Note: There is more than one author in the Goodreads database with this name. John Grant co-founded St Luke’s the innovative and socially aware London ad agency. Working with clients such as the Body Shop as well as mainstream brands, St Luke’s pioneered the view of a company’s “Total Role in Society” and operated as an employee shareholder democracy. Since leaving in 1999 he has worked as an independent consultant.John’s previous books which all deal with ‘what’s new?’ have earned widespread praise, popularity and critical acclaim, and include 'The New Marketing Manifesto' (1999), 'After Image' (2002) and 'Brand Innovation Manifesto' (2006). John is also a prolific blogger and writer of articles and reports. His current thoughts on green marketing can be found at http://greenormal.blogspot.com and he is also the official blogger for the Green Awards. ...more