avg_rating: 3.87
name: Mike    Moran
about: Mike Moran is an expert in digital marketing, search technology, web personalization, text analytics, and web metrics, who regularly makes speaking appearances. Mike's previous appearances include The Conference Board, Text Analytics World, ClickZ conferences, Sentiment Analysis Symposium, Advertising Week, and Webdagene.Mike is a freelance consultant, coach, and professional speaker who also serves as a senior strategist for Converseon, and SoloSegment. He is a member of SEMPO's Board of Directors.Prior to this position, Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM's customer-facing Web site, ibm.com, most recentl Mike Moran is an expert in digital marketing, search technology, web personalization, text analytics, and web metrics, who regularly makes speaking appearances. Mike's previous appearances include The Conference Board, Text Analytics World, ClickZ conferences, Sentiment Analysis Symposium, Advertising Week, and Webdagene.Mike is a freelance consultant, coach, and professional speaker who also serves as a senior strategist for Converseon, and SoloSegment. He is a member of SEMPO's Board of Directors.Prior to this position, Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM's customer-facing Web site, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, Webmasters, programmers, and technical architects around the world.Mike is the author/co-author of three books: Outside-In Marketing with James Mathewson; best-selling Search Engine Marketing, Inc. with Bill Hunt, now in its Third Edition, and the acclaimed Internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike is the founder and writes for the Biznology blog at http://www.biznology.com, and other blogs. He has also written columns for Revenue Magazine, Internet Evolution, and WebProNews.In addition to Mike's broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia's Darden School of Business. He teaches in multiple digital marketing courses for Rutgers Business School Executive Education. He is a Certified Speaking Professional by the National Speakers Association and a Senior Fellow for the Society for New Communications Research. He was a member of the Search Engine Marketing Council of the Direct Marketing Association, and a charter member of the DMA's Interactive Marketing Advisory Board. ...more