name: Al Ries
birth_date: 1926-11-14 00:00:00
death_date: 2022-10-07 00:00:00
genres: Business
avg_rating: 4.02
ratings_count: 48402
about: Alfred Paul Ries was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries &amp; Ries with his partner and daughter,  Laura Ries. Along with  Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing. Alfred Paul Ries was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries &amp; Ries with his partner and daughter,  Laura Ries. Along with  Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing. ...more