BACKGROUND: @entity740 ( @entity740 ) has a major impact on @entity1 health and health system resources. The prevalence of @entity8 is increasing, with Manitoba being one of the provinces in Canada with the highest per capita rate of @entity740 and @entity454 (Anonymous, Canadian organ replacement register annual report: treatment of end-stage organ failure in Canada, 2001-2010, 2011). In 2011, a public health campaign to promote @entity8 , by increasing awareness of @entity740 and its risk factors, was created to target high-risk individuals such as First Nations and those with @entity101 and @entity6 . In this study, we aimed to determine the effectiveness of this public health campaign on increasing the awareness of @entity740 . METHODS: Our public health campaign ran in March 2011, and employed a multifaceted approach with radio, television, internet, and print advertisements. Campaign awareness and understanding of the public health message were assessed with a telephone omnibus survey of randomly selected individuals with a Manitoba area code during February and April 2011. A before and after cross-sectional analysis was utilized to measure the effect of exposure to the campaign in telephone respondents. RESULTS: 1606 individuals participated in the survey (804 pre and 802 post). Overall awareness of the campaign messaging increased from 7  % pre campaign to 25  % in the post campaign period. Approximately two-thirds of respondents correctly identified a main theme message of the campaign. Awareness improved across most subgroups surveyed aside from those with lower education and income. CONCLUSIONS: Our study demonstrates the effective reach of our campaign and its relative effectiveness at raising awareness of @entity740 and its risk factors.

A before and after cross-sectional analysis of a public health campaign to increase XXXX awareness in a Canadian province.

@entity1 :: ('9606', 'Species') :: ['patient'] @entity8 :: ('MESH:D007674', 'Disease') :: ['kidney health', 'kidney disease'] @entity101 :: ('MESH:D006973', 'Disease') :: ['hypertension'] @entity6 :: ('MESH:D003920', 'Disease') :: ['diabetes in urban and rural/remote Manitoba'] @entity740 :: ('MESH:D051436', 'Disease') :: ['Chronic kidney disease', 'CKD', 'chronic kidney disease'] @entity454 :: ('MESH:D007676', 'Disease') :: ['end stage renal disease']
@entity8 :: (MESH:D007674,Disease) :: ['kidney health']
