AIM: This study aims to determine the frequency of behaviour change and related factors generated in the population through the "Fighting Obesity Campaign" of the Turkish Ministry of Health. METHODS: Twelve statistical regions from NUTS-1 and 18 provinces were selected for the study sample. At least one province from each region was randomly selected, and stratawere defined as urban or rural. Of the sample selected, 2,038 respondents completed a face-to-face survey. Logistic regression analysis was used to analyse the data. Changing behaviour as result of the campaign was defined as the dependent variable. Behaviour change was defined as an individual taking at least one action to increase physical activity, calculate her/his Body Mass Index (BMI) or minimise meal portions. RESULTS: Of the sample selected, 84% of @entity1 lived in urban areas. Of total sample selected, 49.8% were @entity1 and 50.2% were @entity1 . According to BMI categorisation, 41.4% of @entity1 were underweight or normal weight, 34.3% were overweight and 24.3% were @entity28 . Of the total @entity1 , 85.2% learned about the "Fighting-Obesity Campaign" through television, 28.1% through radio, 11.0% from newspapers, 6.0% from billboards, and 19.2% from other sources. This study revealed that 28.5% of the @entity1 adopted desired behavioural changes after exposure to the campaign. Logistic regression results demonstrated that behaviour change is greater among @entity1 , individuals living in urban settings, group of @entity1 approving public spots, @entity28 individuals, and among the 20-39 age group. CONCLUSION: Media campaigns may cause behavioural changes by increasing motivation to prevent @entity28 within the target population. Con- tinuing these campaigns can lead to success at the national level.

Fighting XXXX campaign in Turkey: evaluation of media campaign efficacy.

@entity1 :: ('9606', 'Species') :: ['participants', 'women', 'persons', 'men'] @entity28 :: ('MESH:D009765', 'Disease') :: ['obese', 'obesity']
@entity28 :: (MESH:D009765,Disease) :: ['obesity']
