Beauty as a State of Wellness Beauty as a State of Wellbeing in Women 40 to 64 Years of Age
Condition: Self Esteem; Psychological Well-being; Stress, Physiological; Mood
Study type: Interventional

Summary: 
      The sociocultural pressure towards women's body image is one of the problems that today
      afflicts much of the female population. It is a reality that society exerts a strong pressure
      on body image, particularly on women.

      The main objective of this study is to analyze the self-perception and self-esteem of people
      who apply a facial cosmetic. A convenience sample of 150 participants is estimated, who can
      be randomly included in one of the three groups with different interventions.
    

Detailed description: 
      The aging process is something inherent in all people, causing biological and structural
      changes in our organism, being the skin the one that shows the first signs of this aging.
      Being healthy is no longer a desire and a natural aspiration of every person, but a kind of
      tyranny that has turned health into a duty that, according to the wellness industry, can only
      be satisfied through the consumption of certain commercial products and services. The
      cosmetic industry feeds us with false beliefs where perfection is something achievable, but
      many women do not want false promises from the cosmetic industry when they are aware that
      they have wrinkles. Such practices jeopardize physical health and impact mental health.

      IIn line with this evolution, the researchers propose this study that suggests a relationship
      between the use of cosmetics, psychological well-being, stress and self-esteem of the people
      who consume them.
    

Intervention name(s): Positive reinforcement method; Standard method
Intervention type(s): Other; Other
Intervention description(s): A 30-minute talk based on mindfulness, positive thinking and teaching for the application of the cosmetic through positive messages (Ayuna method). Adapts the teachings of mindfulness to the field of beauty and stimulates the skin-brain connection through self-care. By applying cosmetics through intentional massages, with this technique is stimulated the brain in a positive positively in the general wellbeing.
The cosmetic is applied with a massage aimed at loving oneself, a ceremony for the skin and an invitation to enjoy the moment; positive messages are included during the application. In addition to favoring the penetration of the products, these maneuvers help to disconnect and achieve, in the long term, a healthier appearance. The technique consists of slow, intentional movements to create an ideal space to become aware of the present moment and draw a love story with oneself.; A 30-minute talk based on how to administer it according to the guidelines of general cosmetology, related to the use and application of the cream, following conventional techniques of the cosmetic industry, which focus on the application of the product in the areas of wrinkles or with more treatment needs: "anti-aging" "anti-stain" "anti-sagging" "anti-sagging" product, "anti-sagging" "anti-sagging" "anti-sagging" "anti-sagging" "anti-sagging" "anti-sagging" product. rejuvenating results to try to reduce the "skin years", reduce wrinkles, loss of firmness, flaccidity and spots.
Allocation: Randomized
Intervention model: Parallel Assignment
Intervention model description: There are three arms, two of intervention and one control. Arm 1: intervention with fasting method Arm 2: Non-fasting method Arm 3: Control group
Masking: Double (Participant, Outcomes Assessor)
Primary purpose: Other
Keywords: beauty; Wellness; cosmetics; self-esteem; stress; Mental Beauty