Using a Mobile Phone-based Multimedia Technology to Support Maternal Health in Rural Southwestern Uganda
Condition: Maternal Health; Multimedia; mHealth
Study type: Interventional

Summary: 
      The overall goal of the MatHealth project is to improve maternal health using an enhanced
      mobile phone-based multimedia application among illiterate women in rural southwestern
      Uganda. Building on a prototype of a mobile maternal health support technology developed as
      part of the on-going PhD research by one of our team members, The investigators will redesign
      the prototype to make it suitable for illiterate populations by engaging the local
      communities/prospective users to incorporate multimedia components such as videos and audios.
      Using the enhanced prototype, the investigators will carry out a reasonably large scale field
      study in Uganda, where the investigators will empirically implement the prototype among the
      rural community and assess its preliminary impact on maternal health. The investigators
      hypothesize that implementing the enhanced prototype will result in increased access to high
      quality, relevant local and culturally acceptable maternal health information that can enable
      mothers and families demonstrate improved health-seeking and preventative behaviors,
      including early uptake and adherence to antenatal check-ups and care including HIV testing,
      good nutrition, birth preparedness, dealing with danger signs, among others; all of which
      should ultimately contribute to improved maternal and child survival. The investigators will
      contribute to and benefit from a culture of continuous learning by engaging with the
      local/user communities, policy makers, and researchers to share lessons learned and best
      practices.This will potentially facilitate the translation of our research findings into
      medical care.
    

Detailed description: 
      Conceptual model development: Between June 2018 and November 2018, 14 pregnant women and 6
      healthcare professionals in the antenatal clinic in Mbarara Regional Referral Hospital (MRRH)
      will be recruited. Focus group discussions will be used to assess the optimal intervention in
      terms of the preferred content of multimedia messages, length, number, and strategies to make
      messages appropriate to illiterate population and protect confidentiality and patient
      privacy. The Investigators will also assess the predicted barriers to appropriate response to
      the multimedia messages, preferences and perceptions of using multimedia messages,
      understanding of messages, barriers to adoption of the multimedia prototype. Additionally,
      the investigators will explore the prevailing maternal health challenges experienced and how
      multimedia applications can best address the identified challenges. The output from the focus
      group discussion will be a conceptual model for content development, which will guide the
      development of the prototype. Dr. Musiimenta, in collaboration with the Research Assistant
      Mr.Wilson Tumuhimbise will take a lead in facilitating the focus group discussions in
      collaboration with all the team members. The purpose will be to inform the development the
      multimedia application, therefore this phase will be done concurrently with prototype design
      and development phase. Specifically, there will be prototype enhancement after the focus
      group discussion. A manuscript will be written documenting a conceptual framework for using a
      mobile phone-based multimedia technology to support maternal health in Uganda. This
      manuscript will be published in a peer reviewed health-informatics related journals.

      Prototype design and development: After getting research ethics approval presumably in May
      2018, the investigators will start on designing and developing the mobile phone-based
      prototype in June 2018, which will be completed by November 2018. In collaboration with other
      team members, Ms Jane Katusiime and two Masters students will carry out the
      development/enhancement of the prototype, supervised by Prof. Pinkwart and Dr. Musiimenta.
      The prototype will be developed using Java which is the default development language for
      android, while the database will be built using SQlite database-an open source stand-alone
      SQL database which will securely host the multimedia messages. Prototype refinements will
      include making it suitable as a standalone application (i.e., also functional in case of no
      network access) and making it more appropriate to illiterate women by incorporating
      multimedia video and audio messages. Due to the high costs of internet services and the
      limited financial capacity of the participants, the prototype will be made a stand-alone
      application that can also run without internet connection (while of course maintaining the
      communication functions that work only in case of network connection). The development of the
      prototype will follow an iterative and an interactive approach involving 20 women and
      healthcare providers in focus group discussions as described in the conceptual development
      work package above.This approach will facilitate the gathering of design/user requirements
      and testing for usability and functionality. The prototype will be re-designed until the
      investigators are sure that users are comfortable with it. Generally, the prototype design
      and development will follow a user centered approach which emphasizes involvement of users in
      all phases of the design process in order to come up with a system that is useful, usable and
      acceptable to the users. The research team will hold weekly meetings to review the developed
      prototype and suggest potential refinements if need be.

      Formulation of multimedia messages: Between June 2018 and October 2018, multimedia messages
      will be developed by Quadral Products Uganda Limited (see letter of support), a multimedia
      development company with extensive experience in multimedia development in rural southwestern
      Uganda. The messages will be developed in collaboration with the prospective messages
      recipients, healthcare practitioners in the field of maternal health, and a nutritionist.
      Messages will cover relevant maternal health topics such as identifying danger signs,
      nutrition, birth preparedness, and attending antenatal care which will be based on the
      Ugandan Ministry of Health approved maternal health-related messages. The prototype will also
      have a functionality for setting antenatal visit reminders. Our MatHealth project team
      member-Dr. Mugyenyi Godfrey who is an experienced gynecologist and obstetrician (working with
      Mbarara Regional Referral Hospital (MRRH) will coordinate message development in consultation
      with Richard Ninsiima a qualified a nutritionist working with MRRH where the MaHealth project
      will recruit its participants. The development of the multimedia messages will also be guided
      by the conceptual model developed from the 20 participants as described in the conceptual
      development phase above. Messages will be developed in the local language (runyankole) of the
      prospective users, who will be heavily involved in message development e.g. as video actors
      in order to facilitate ownership, adoption, and usability. Each message will not exceed one
      minute in length and in total approximately 15 audio and 15 video messages will be developed.
      The multimedia video messages will be of quality mp4 ranging between 3 and 8mb per second.
      The messages will be compressed to reduce their size for easy transmission and storage on the
      memory cards of relatively low cost smart phones with limited processing power.

      Implementing the prototype in practice: The study will be conducted at the antenatal clinic
      in Mbarara Regional Referral Hospital (MRRH) in Mbarara, Uganda, which is located
      approximately 268 kilometers southwest of the capital, Kampala. MRRH is the largest hospital
      in rural southwestern Uganda, which handles about 800 deliveries per month. The investigators
      will test the prototype with 80 pregnant mothers randomly assigned to two conditions: 1) the
      intervention condition, and 2) the control condition. 80 pregnant illiterate women receiving
      antenatal services at MRRH will be recruited in the study between December 2018 and February
      2019. It should be noted that these women will be different from the 14 women involved in the
      conceptual model development phase above.

      For 9 months, each of the 40 women in the intervention condition will use their phones to
      access the multimedia-based antenatal videos and audios tailored to their pregnancy stages.
      The 40 women in the control condition will receive the usual standard care of antenatal
      check-up and counselling but no multimedia intervention. Participants in the intervention
      condition will use the prototype until six weeks after giving birth. The intervention
      implementation is estimated to take 9 months including a 6 weeks follow-up after delivery,
      which implies that the implementation will be completed by November/ December 2019. The six
      weeks follow-up is important since maternal morbidity and mortality relate to illness or
      death occurring during pregnancy or childbirth, or within 1 to 2 months of the birth or
      termination of a pregnancy. Recruitment will be ongoing until all 80 participants are
      enrolled. All study subjects will be reimbursed up to of 2 Euros which is the standard
      remuneration rate for research participants in Uganda. This will be done to compensate for
      their time during data collection, and is often given in form of sugar or soap or rice.
      Participants will also be given up to 5€ to refund their transport if they come to the
      research offices for study-related activities. The investigators will install the final
      prototype on a phone and give each participant in the intervention group a phone with a
      prototype installed, and explain how it works. Women will get support in resolving technical
      issues that may arise with the application between March and May 2019.

      Data collection for prototype evaluation: Between January 2019 and December 2019, the
      investigators will collect data for prototype evaluation which will follow a three-phased
      approach: baseline-assessment, midline assessment and endline assessment. During
      pre-assessment phase, the investigators will collect the following data at enrollment, which
      will be used to both track participants and to understand factors that may influence their
      maternal health: Age, education level, pregnancy stage, date of birth, phone numbers, home
      address, next of kin, cellphone ownership and use practices, stigma, socioeconomic status,
      and alcohol use

      At endline assessment which is anticipated to take place six weeks after a participant has
      given birth, the investigators will again administer the questionnaire for capturing
      participants' maternal-health knowledge, attitudes and behaviors to both the intervention
      group and the control group to see if there are significant differences in the two groups.
      Additionally, the investigators will assess participants' experiences of using the multimedia
      application in order to document the acceptability and feasibility of the intervention and
      also their experiences in using the intervention through qualitative in depth interviews.
      Acceptability and feasibility data will be collected drawing from the UTAUT (Unified Theory
      of Acceptance and Use of Technology) model (Venkatesh et al. 2003). This will include data
      about the perceived usefulness of the intervention, perceived ease of use, social norms, and
      facilitating conditions.

      Additionally, the investigators will consult participants' maternal health records at the
      MRRH for maternal-health related outcomes such as the number of maternal and newborn deaths,
      number of missed antenatal, number of maternal complications, and number of women delivering
      at MRRH.
    

Intervention name(s): Mobile phone based multimedia application
Intervention type(s): Other
Intervention description(s): The investigators shall develop a multimedia mobile health application using Java programming language, while the database that hosts multimedia messages shall be developed using SQlite. It shall be an offline (stand-alone) application following user-centered design approaches that involve incorporating input from pregnant women as prospective users. Pregnant women shall be provided with solar chargers to supplement electricity charging. The application has three major functionalities, appointment reminder function, calling function and the multimedia (Video and audio) function.
Allocation: Randomized
Intervention model: Parallel Assignment
Masking: None (Open Label)
Primary purpose: Treatment