Mark W Olson: Community development and the bigger picture
Remarks by Mr Mark W Olson, Member of the Board of Governors of the US Federal Reserve
System, at the Social Compact Visionary Awards, Washington, DC, 25 May 2006.
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I appreciate the opportunity to join you this evening to recognize the successes of an impressive list of
community revitalization projects. Having observed the revitalization of Washington, D.C., over a
number of years, I am particularly pleased to be here at the Tivoli Theatre and see first-hand the work
that has been done to restore this historic theater and bring new activity and investment to the
Columbia Heights neighborhood.
As I look around, it is hard to believe that such an architectural gem sat vacant for some twenty-eight
years. The restoration of the Tivoli honors the past while helping serve the residential, commercial,
retail, and cultural needs of Columbia Heights residents. It is a fine example of the transformative
power of investments in older, urban neighborhoods. Projects such as this would not be possible
without the strategic vision and commitment of community, business, and government leaders. It is
that vision we are here to celebrate this evening.
I would like to begin by offering a review of the overall economic climate today and the prospects for
business investment generally. Then, to borrow a phrase from Social Compact, I will "drill down" to
highlight a number of the elements that I believe are important in making sound investment decisions,
particularly in underserved areas of our inner cities. Finally, I will offer a few other observations about
the state of the community development industry as I see it.
Macroeconomic conditions
The recent news on the U.S. economy has been, on the whole, quite positive. Adjusted for inflation,
gross domestic product increased at a brisk rate in the first quarter of the year. Gains in consumer
spending and business investment were particularly strong. To be sure, most forecasters are
expecting the overall pace of economic activity to moderate to a more sustainable pace in coming
quarters as housing markets gradually cool and the delayed effects of higher interest rates and energy
prices temper domestic demand. However, with economic activity abroad expanding at a solid pace,
export sales should provide some support for domestic production.
On balance, the outlook for business investment should remain quite favorable even as the pace of
overall activity moderates. Against a backdrop of sustained growth in sales, businesses should be well
positioned to undertake potentially profitable projects. They have enjoyed robust earnings for the past
several years, and their balance sheets are strong. The reports on first-quarter earnings have been
quite positive, and available measures of credit quality, such as credit ratings and loan defaults, show
few signs of stress.
Financing costs have moved up since last fall, but the Federal Reserve's most recent survey of bank
lending practices, which was conducted in April, indicates that domestic banks are noticing increases
in requests for business loans. They also indicated an increased willingness to supply business loans
in an environment of brisk competition from other lenders, a liquid secondary market for business
loans, and an increased tolerance for risk. In that regard, research conducted by Federal Reserve
economists notes that more banks are offering loans to businesses in markets where the banks do not
have branch offices; the research suggests that new technology has spurred competition for some
types of small business lending in recent years. More broadly, businesses currently have access to
plentiful debt and equity financing from a variety of sources in addition to banks.
The challenge that community development practitioners face in working with businesses looking for
new investment opportunities is to demonstrate through careful analysis that promising inner-city
neighborhoods can be good investments. That the current overall conditions for business investment
are positive is thus good news for the work of Social Compact and its partners.
The Importance of data to investment decisions
Community development has come a long way since I first began following it as a young
congressional staffer thirty-five years ago. Whereas government programs once funded the bulk of
inner-city development, public-private partnerships now dominate. In many places, community-based
organizations have been able to "jump start" markets by facilitating private investment. The focus of
neighborhood revitalization has shifted increasingly toward market-based approaches. In that regard,
organizations that seek to promote neighborhood revitalization must focus on what makes their
projects competitive.
Social Compact is perhaps best known for its focus on one important input into the investment
process--information. Timely and accurate information is what project planners need to bring
entrepreneurs, investors, and lenders together to objectively assess the proposed undertaking. Having
been a banker, I know very well how much more efficient the process can be when decisionmakers
are presented with a clear assessment of the projected returns and a balanced analysis of risk.
Another related feature of market-based investment decisions is the importance of built-in measures of
accountability. Hard data on results are important in establishing the credibility of projects. With data,
and results, such investments can also serve as catalysts for additional private investment in
underserved areas. A number of methods have been derived for evaluating the effectiveness of
community development projects. The one with which I am most familiar, through my work on the
board of NeighborWorks America, is the Success Measures Data System. This system uses more
than forty indicators and a variety of data-collection tools--including surveys, interviews, and focus
groups--to quantify the effects of housing, economic development, and community building programs
at the personal, organizational, and community levels. This array of tools allows NeighborWorks to
measure success not just quantitatively but qualitatively, looking beyond the numbers to detect
sustainable positive change. The underlying philosophy is that a community development initiative
cannot be judged successful just because it puts a family in a home; rather, it must be able to say that,
by doing so, it has improved the community, the family's quality of life, and the family's economic
potential.
These data are also useful to corporate partners insofar as they demonstrate business performance
against internal goals and commitment to the community. Businesses recognize that demonstrable
success enhances their reputation, increases brand recognition, and improves their ability to compete
successfully for future partnership opportunities. Thus, being able to determine the return on a
business' investment in a community development initiative in both quantitative and qualitative terms is
the next logical step in attracting further private investment.
But the social and economic needs of our inner-city neighborhoods extend beyond business
investment. Effective partnerships with local officials and community leaders are another key element
of the revitalization process. At the state and local levels, public officials contribute to the
attractiveness of investment conditions by maintaining sound fiscal policies. These policies allow local
officials to take the lead from Social Compact and begin to market local neighborhoods using the
analysis that demonstrates the buying-power residing within these more challenging neighborhoods.
Their willingness to address other neighborhood needs, such as housing, infrastructure, education,
health care, and other social supports will also be important to investors.
In general, when community development is a cooperative effort, it can lead to more sustainable
outcomes along both economic and social dimensions. While the return on investment can be a
sufficient gauge of their economic success, success in broader terms can be viewed by assessing the
commitment of all segments of the community to the goal of revitalization. Moreover, the benefits of
such cooperative actions are not always readily measurable in dollars and cents. Greater opportunities
in local neighborhoods evidence themselves through better schools and stronger ties forged within the
local community.
The importance of vision
So far, my remarks have focused on the tangible aspects of planning and investment. But I do not
want to leave out a critical element that is perhaps impossible to measure but underlies each of your
Washington Post
undertakings. That element is vision. The has reported that when Joe Horning
walked through this theater eight years ago, he was surrounded by broken windows, rotted floor
boards, and leaks in the roof. That's what he saw. But what he envisioned was quite different. He
envisioned a beautifully restored theater that would not only serve the community but, more important,
also serve as a symbol that Columbia Heights could be revitalized.
Indeed, in the past eight years, that vision has been realized, with Columbia Heights today a vibrant
and viable neighborhood. As in similar neighborhoods in the District of Columbia and throughout the
United States, there is much to celebrate in the results of community investments. The increase in
street traffic and economic activity makes the neighborhood a livelier and safer place. Property values
are rising, and that allows homeowners here to experience the wealth-building power of
homeownership that their peers in more-affluent areas have experienced for years. It also enables
them to invest in the rehabilitation of their homes. This additional investment improves the look and
feel of the entire neighborhood. Of course, the higher home prices and rents that result from the
increased desirability of this neighborhood also limit the availability of affordable housing. These
pressures on the market are being felt here in the Washington metropolitan area as well as in other
expanding real estate markets.
Washington Post
The question of gentrification in Columbia Heights was interestingly portrayed in the
earlier this month through the eyes of a pair of twelve-year old girls who have grown up in this
neighborhood. The girls entered a citywide essay contest on gentrification, a word that they had not
previously known, and observed very keenly the effects of the development going on around them.
They noted their increased feeling of safety as they walked to and from school thanks to the
rehabilitation of previously vacant rowhouses and the exciting new diversity of individuals living in their
neighborhoods. But they also missed the friends whose families were forced to move out of the
neighborhood when it became too expensive to stay. They were saddened by the loss of some of the
smaller shops that will be replaced by larger retailers. In the end, the girls concluded that gentrification
is a complicated issue, and its results are "not always bad and not always good."
I would have to agree that gentrification is complicated and requires thorough thought and planning as
neighborhood revitalization strategies are developed. Many strategies are being developed at the local
level to address the increasing need for affordable housing; these strategies include housing trust
funds, private activity bonds, and community land trusts, to name just a few. The Federal Reserve
Bank of Richmond is currently studying patterns of home price changes and gentrification in
neighborhoods here in Washington, D.C. The work is intended to assist city governments, community
development corporations, and funders in anticipating and mitigating the effects of gentrification on
lower-income residents. As difficult as the challenges seem, I am confident that if policymakers,
researchers, and public and private community development practitioners continue to work together,
they will be able to balance new investments with strategies to encourage affordable housing options
for sustainable and equitable community development.
In the meantime, my colleagues at the Board of Governors and I are committed to sustaining a
noninflationary economic expansion and a healthy financial system, which should create a solid
foundation for the development of new business opportunities. Of course, although a strong economy
and vibrant capital markets are necessary to establish a solid market-based foundation for economic
development, they are not sufficient. Successful community development projects require vision,
commitment, tough choices, and hard work. Indeed, these are the qualities that each of the projects
honored here tonight share. I am pleased to be able to give my personal congratulations to tonight's
honorees and to Social Compact for leading the way in the effort to uncover the market potential of
inner-city neighborhoods through innovation, risk taking, and the sharing of results.