Ewart S Williams: An intensified focus on communications
Opening remarks by Mr Ewart S Williams, Governor of the Central Bank of Trinidad and Tobago, at
the launch of the redesigned website, Port of Spain, 21 April 2005.
* * *
SALUTATIONS:
Members of the Board of Directors
Management and staff of the Bank
Specially invited Guests
Members of the Media
Ladies and Gentlemen
The Central Bank sincerely thank you for accepting our invitation to participate in the launch of our
Redesigned Website. As you know, the Central Bank is responsible for the integrity and stability of the
currency and of the financial system. To effectively promote these objectives, we need to build trust
with our various stakeholders - the financial markets, the business community, the politicians, the
media and the public at large. The most effective way of building this trust is through forthright, open,
honest communication.
Over the past two years, we in the Bank have sought to pay an intensified focus on our
communications. We have done this in several ways - through our quarterly press conferences,
through ongoing open contact with the media; through speeches by senior Bank officials; and through
periodic press releases.
Last year, in the context of our 40th Anniversary Celebrations, we introduced a new instrument in our
communications arsenal, by way of our As you know, in addition to tracing the
Money Museum.
history of money and the institution, the Museum is designed to give a summary view of how the Bank
works.
In the context of our new communications strategy, we have reorganised and strengthened our
Corporate Communications Department which is now under the leadership of Mrs. Nicole Crooks, who
has the new title of Senior Manager, Human Resources and Corporate Communications. The Bank is
paying particular attention to building and sustaining relationships with external stakeholders, and to
assist in this effort we have appointed a Head of External Communications, operating with Mrs.
Crooks' Department.
Our redesigned website is but further confirmation of our enhanced communications thrust. We intend
to use our website to help us achieve several of our objectives. For instance, we plan to use the
website:
● to explain what we do and why;
● to launch a program of public education on financial matters;
● to serve as a medium for conveying policy signals to the market and building support for
monetary soundness; and
● to inform about our community activities.
We also plan to use the website to build on the bank's long established reputation for providing
accurate and timely information in keeping with the Bank's mandate to promote stability, growth and
confidence.
the redesigned website is more aesthetically pleasing. It highlights the bank's
If I may say so myself,
new corporate logo, and colours and really does justice to the Bank's image as the industry leader and
regulator, and a major player in the financial sector of Trinidad and Tobago and in the region.
The site has been redesigned to offer something to the casual browser (who can get a quick idea of
the scope of our activities), to the researcher (more interested in statistics and financial analysis) or to
someone looking for information on how to book the auditorium or to plan a tour to the money
museum. There is transparent information on the Financial Institutions Act and on the process of Bank
and Insurance Supervision; the website will be linked to that of the Financial Services Ombudsman
which would expose the user to a whole new set of information.
We like to feel that we are the employer of choice, so we have also included information on career
opportunities and competency profiles for jobs within the Bank.
The new website is easier to navigate and attractive. Information on the website is classified into
simple groupings to meet the needs of out core publics: employees, financial institutions; researchers
and academics; other Central Banks; external financial institutions; the media and the national
community as a whole.
The scope of statistical information has also been expanded to meet user needs. Information on
monetary policy developments, economic developments, bank information, data and statistics are now
available.
The financial environment is changing very rapidly - more so now than at any period in our history and
this is being driven by the proliferation of modern information technology. As we respond to these
changes, we invite the public to access our resources to find out more about us, so that you can
enable us to better serve you.
Let me emphasise that will continue to be an important part of our communications strategy
the media
- even if you misquote us sometimes. You have a ready audience that our website will never be able
to rival. The advantage of our website is that it creates an expanded and direct communications
channel between the Bank and its publics. Also, while in the media, the message is and the
mediated
quality and accuracy are beyond our control.
In our website we have no excuses, since we have
full control of the message.
I wish to thank all the persons responsible for bringing us to this point. I encourage the media and the
public at large to be vigilant in ensuring that the site is adequately maintained and updated so that we
may continue to provide a truly useful service.
Over the next several weeks we will actively reach out to a wide range of constituencies such as:
school children, university students and business people; with a view to generating excitement and
interest in our website.
Let me thank you all once again for coming .... and Happy Surfing.