Ardian Fullani: Responsible finance in Albania
Speech by Mr Ardian Fullani, Governor of the Bank of Albania, at the international
conference "Responsible Finance in Albania", jointly organized by the Bank of Albania, the
Kreditanstalt für Wiederaufbau (KfW) Entwicklungsbank and the European Fund for
Southeast Europe (EFSE), Tirana, 23 March 2010.
* * *
It is with great pleasure that I open the proceedings of this important forum entitled
"Responsible Finance". This concept is being ever-increasingly mentioned in the discussion
topics and macro finance debates, in particular following the 2008 events. Participation in this
forum pushed me to find an accurate definition for this concept. "Responsible Finance" can
be summarized as practices that are designed to create a fair balance of interests between a
finance institution and other stakeholders. In fact, my search made me realize that this
concept may perhaps best describe in a single designation the wide-ranging efforts of the
Bank of Albania in the last 3-4 years with respect to banking and financial supervision,
monetary policy and public education.
Responsible finance is an encompassing topic that affects and should be applied by all
financial market players. It implies a phenomenon that goes beyond prudential supervision
since it is a necessity to guarantee both the financial and macroeconomic soundness of an
economy.
This philosophy cannot be reduced merely to the best business principles and practices but it
also summarizes the desire and goal to assist the poor groups of the population and remove
poverty by providing more affordable borrowing and prudence that guarantees their
economic success. Responsible finance focuses on guaranteeing the system's customers'
rights, however the requirements and practices of responsible finance are first and foremost
a guarantee for the soundness of financial institutions and therefore of the entire financial
system.
Responsible finance at the Bank of Albania has focused on three main directions:

Banking supervision

Transparency and accountability

Education
First, responsible finance cannot be understood as a phenomenon and responsibility to be
left to the market players' own initiative. It should be grasped not merely as a right but also
as an obligation of all market players.
If you agree to this principle, then you should be an advocate and promoter - indeed, this is
the position of the Bank of Albania as far as this is concerned.
From a central bank's point of view, responsible finance begins with sound supervision of the
banking and financial system. It constitutes an obligation for the central bank to provide the
savers with the right of having financially strong financial institutions and to ensure that the
latter conduct their operations in line with the best business principles. The Bank of Albania
has paid particular attention to financial stability by exerting an effective risk-oriented
supervision on the institutions it licences and supervises. Moreover, effective supervision
also encompasses the importance given to the promotion of competition and protection of
customer interests.
And last, but not least, the principle of responsible finance has been applied through
prudential banking supervision and preservation of financial stability, harmonizing monetary
and fiscal policy. This principle has been considered as an integral and essential part in the
monetary policy decision-making and harmonization with fiscal policy.
Hence, the Bank of Albania guarantees that its monetary policy does not impair the financial
soundness of banking and non-banking institutions and that of individuals; by contrast it
supports these financial market players by making them part of the decision-making process.
Allow me now to dwell upon the monetary policy decision-making transmission process to the
public. This process is crucial to guaranteeing the maintenance of macro finance balances in
an economy. In view of this, the Bank of Albania has committed to the economic and financial
education of the public, viewing the undertaking of some concrete initiatives for the
establishment of financial culture in the Albanian society as a necessity. However, this task
cannot be performed alone; guaranteeing the balances requires the co-operation of the
financial system, the private sector and the public at large in order for them to respond to the
decision-making efficiently and rationally. The last two years' events have pushed many people
to discuss the consistency of efficient market theories and the ability of economic agents to be
rational. Although it is yet too soon (and more time is needed) to make a full analysis of the
causes behind the crisis, I have to bring to your attention some key elements that impaired the
individuals' ability and later on the markets' ability to be efficient and rational. This is not to
analyse the crisis but to understand the implications for responsible finance.
It holds true that all stakeholders failed in terms of their decision-making and they made
wrong, irrational and inefficient choices. But it also holds true that almost all borrowers did
not have complete information on the types of credit they were borrowing or the financial
instruments they were purchasing, or they were unable to understand the financial
implications of their financial and monetary commitments. They were also pushed to believe
that the housing prices were going up and that financial risk had ceased to exist.
Unfortunately, it cannot be said the same for banks which pushed people to borrow these
types of loans. Did they explain to their customers that the interest rates were only extended
in time and they were not forgiven, that prices swing and that they do not remain stable? Did
they provide all the necessary information? If the answer to a few of these questions is "no",
then the agents did not have the entire information available to make rational choices. And
when this happens, the entire economy and the financial system along with it are severely
hit. Against this backdrop, transparency does not only represent an obligation to the
customer's right to know each and every detail of a transaction, but also an obligation to the
soundness of the entire financial system.
Lack of transparency encumbers the transmission of information and consequently, it does
not guarantee the proper conditions for the agents to be rational in their decision-making.
Therefore, transparency and responsibility are needed.
In order to enhance banks' transparency to their customers in Albania, the Bank of Albania
has approved the Regulations "On the minimum requirements for disclosure of information
by banks and branches of foreign banks" and "On the transparency of banking and financial
products and services".
I would like to note that the lack of transparency does not only appear in the form of
intentional concealing of information or simply as a result of negligence, but also as a result
of wrong selection of tools and means of communication. The disclosure of information in the
most prompt, the best, the most efficient and the most comprehensible way is a responsibility
for all market players, both for the institution to the customer and the customer to the
institution. In this regard, it is with pity that I note that microcredit advertisements may be only
found on the mileage boards or the amateur graffiti that smudge the national roads' borders -
the largest part of this information being the name of the institution.
These institutions should build a clear communication strategy with the public with respect to
the products they offer, the lending terms these products are offered, and - what is
particularly important - their objectives. Transparency should entail their competitive
advantages against universal banks as regards the lending terms and the assistance they
are able to provide considering their loan portfolio well-management. Responsible finance
means that the donors should choose the best and most skilful partners to be involved in this
activity, and exert their pressure so that the institutions they allocate their funds in guarantee
the transparency and information required not only in memos and reports, but in the market,
where it is evident and transparent for the target groups.
Efficient market decision-making also needs the central bank's transparency and
responsibility, therefore the Bank of Albania has paid a great deal of attention in this respect.
However, we are well-aware that transparency in information and decision-making
represents a necessary but not a sufficient condition to guarantee an efficient response in
economy.
It often occurs - in particular in our economies - that financial illiteracy becomes a significant
hindrance to market efficiency, since the economic agents may not be able to accurately
interpret the information and communication of the decision-making authorities and may
respond to these decisions unpredictably. This situation is similar to giving the people the
appropriate tools to carry out a certain job without showing them first their function or how to
operate with them.
Consequently, there is no responsible finance without education. Using this reasoning, we
perceive education as an obligation of governmental and academic institutions to respond to
the public right to educate. Market efficiency and rationality may be guaranteed only if the
entire economy (not only the economists) enjoys a minimum level of economic education.
Being educated implies comprehending and interpreting the information and responding to it,
however this does not necessarily mean being able to resolve every economic and financial
problem by yourself. Being financially educated means knowing when it is necessary to
address to the expert (the economist) in order to make better choices, after being convinced
of his transparency and responsibility.
This means financial responsibility in the form of an obligation to personal and social right for
a long-term economic and financial prosperity. This education should not be only limited to
the institutions (universities or financial system) because we do not need only economists.
Economic and financial education should be addressed to the entire public in the form of a
public good for all the economic agents in all possible ways. As I noted above, we have tried
to educate our public through some concrete initiatives such as the publication of educational
booklets, the launch of educational programmes for students, training seminars for
journalists, high school teachers of Economics and social workers.
In this regard, the Bank of Albania has been always active not only as regards the public
education, but also in its search for partners, because when it comes to financial education
there is room for everyone, in particular for the academia. It is for this purpose that we have
recently established the Banking Research Institute as an opportunity for co-operation with
the academia.
The Albanian public lacks the weekly economic-related columns in the press, the educational
classes, the public lectures, the professional assistance to the public and other similar.
These are normal activities of the academia and the educational institutions in a developed
world, since their primary purpose is to create public goods for the society. Social return or
the social impact have now become an ever-increasingly important objective for
profit-seeking financial institutions, while in our economy education is only limited to the strict
and traditional classroom teaching. Analyses and comments almost always approach the
criticism, and very rarely - not to say hardly ever - they approach explaining and interpreting
a certain economic phenomenon. Against this backdrop, responsible finance goes beyond
the financial system's boundaries; it stretches to all the players that can and it is their
responsibility to guarantee it in all possible ways.
I invite all the interested players to co-operate in order to guarantee financial responsibility,
providing an active contribution according to their role in economy.