The Liverpool Standard and General Commercial Advertiser.
Liverpool, Merseyside, England, 1842-09-09 00:00:00

THE COFFEE TRADE.

THIS important branch of commerce (particularly as
attached to our own port) being now consolidated by
the operation of the New Tariff, has caused a considerable
alteration in prices ; and in accordance with the system with
which we started this concern, when alterations take place,
we deem it requisite to give it publicity, which we shal al-
ways keep in view for the benefit of consumers.
Having by careful estimate of all the differen /arieties
now in THE PORT OF LONDON, and comparing th:fame with
the qualities here obtainable, and the quantiti-.'ikely to be
forthcoming of the most deservedly popul. /sorts, we are
now prepared to submit a scale of prices w i will be found
to include the long-expected desideratu ,vief ECONOMY and
EXCELLENCE. Much has been said •'the disappointment
that would be found in the operation of the New Scale, as
only one penny per pound reduction appears to be made on
by far the greater portion of the RAW COM2,IODITY, namely,
on East India and Foreign kinds, and twopence per pound
on British Plantation, of which the consumption is diminu-
tive compared with the former, as will appear by the official
returns, to which we refer you ; this would seem to be hardly
acceptable to the consumer, but this narrow view of a grand
commercial question shuts out the most important feature,
since it is not the mere statistic impost, but the important
fact of the FINEST COFFEES grown on the face of the globe
being now admissible at the same duty as trash, which will
give the immense advantage, when energy, experience, and
capital are employed to secure it. This is lost sight of by
the majority of dealers who have no opportunity of seeing
all that comes to EVERY MARKET, and without this the best
purchases are never known to them ; and pass for the most
part, into hands who tax largely on the unwitting confidence
of those who never see the said goods until they are in
second hands. _ .

The absurd practice of sending cargoes from foreign ports
half round the world, to be re-shipped and re-entered at the
Cane of Good Hope, to the great deterioration of the quality,
and thus largely enhancing the cost, is NOW EXPLODED, so
that the first cost of the article has to he added to the re-
duction of the tax.

11., W., and Co., taking their data from these points, lost
sight of by most, and acting up to their determination, have
made arrangements always to secure just that description of
goods which will, by contributing to their correspondents'
interests, increase their credit and connexion, and enable
them to supply henceforth
*FINE MOCHA. COFFEE 2s. Od. Former price 2s. 4d.,
recommended.
Common Coffee 1 0
Fine Java Coffee 1 4
*VINE FOREIGN DITTO 1 8 recommended. This kind
could not be admitted before for home consumption, c.,,d
will be found equal to what we formerly sold at 2s.
Fine Jamaica Ditto 2 0 strongly recommended.
BLACK TEA.

*FINE STOUT CONGOU.. 4 4 much recommended for the

use of Schools, Hotels, and all large consumers.
Wiry Black Leaf Ditto .. 4 6

*TdE FINEST CoNGou
IMPORTED 5 0 I strongly recommended.
Good Sound Congou 4 o—inferior 3s. Bd.

*Finest Scented ORANGE 1 This Tea possesses a very
PEKOE

GREEN TEA.

Common Twankay

.•.. 4 0

Fine Bloom Tea 4 6
Genuine Hyson 5 0
Fine Ditto 5 6

*FINEST OUCHAIN, or
Young Hyson 6 0 I recommended.
Imperial Gunpowder 5 0
Small Leaf Gunpowder 6 0
*FINEST GUNPOWDER'
IMPORTED
*You will here perceive which kinds we recommend to
your notice, and doubt not, that if you act upon our recom-
mendation, we shall secure your confidence and support.
We are aware that a prejudice, not altogether groundless,
does exist among many families, in giving orders to new es-
tablishments, but we know also, that continued perseverance,
followed up by fair and honourable dealing, will, eventually,
remove this prejudice. It is true that the public, were they
invariably to receive, and act upon every assertion, and listen
to all pretensions which come before them, would frequently
be deceived, but at the same time we would beg to suggest,
that it is not an invariable rule, and that there are some who,
from motives of principles as well as policy, act systemati-
cally just ; and in doing so, we contend, it is to their in-
terests, for on no other system can confidence on the part of
the public be given or expected. In conclusion, we repeat,
your interest is concerned as well as our own : and we
respectfully solicit an impartial comparison.
Your obedient Servants,
HOLLIS, WALFORD, and Co.
2, Bold-street, corner of Hanover•street,
Liverpool.