The Liverpool Standard and General Commercial Advertiser.
Liverpool, Merseyside, England, 1842-03-01 00:00:00

THE NOBILITY, GENTRY, CLERGY, AND IA
MIMES, THROUGHOUT LANCASHIRE
THE ADJOINING COUNTIES

WE beg to announce that we have taken those elt;:,
situated Premises, No. 2, BOLD-STREET
of Hanover-street, the most leading and central situation in
Liverpool, for the purpose of carryin on an extensive
WHOLESALE and RETAIL READY-MO EY TEA TRADE,
which were opened on SATURDAY,F ruary 26, 1842.
In all new undertakinas likc ii present,' it is customary
and, indeed necessaly,
to nt into an explanation of the
system on which the busine to he conducted ; as we pro-
ceed we shall give you cony cing proof of our OBJECT AND
DETERMINATION.

~ Colliel

It is not our intention, in this address, to conve, r- im-
pression that we place our claims to your patronage ,up-
port, on different terms than others in the trade ;
commencing this undertaking, it is requisite for ustc. tate,
WHAT WILL BE, and not WHAT ACTUALLY IS, the si ,te of
the RETAIL TEA TRADE in this port. That others can sell,
if they choose, on the system of a large trade, small prrifits,
and quick returns, we do not deny; that they do not is evi-
dent ; but so long as they uphold the present system of high
prices, so long shall we find AMPLE SCOPE FOR succEssr'
and HONOURABLE COMPETITION.
Next to London only, LIVERPOOL, in the number •_
inhabitants, justly claims the appellation, so often and so ap-
propriately bestowed upon it, that of being the METROPOLIS
of the North of England. The immense population by
which it is surrounded, its commanding and vastly increasing
commercial importance, visited, as it is, weekly by so many
traders and others for the purpose of commerce, it present'
a position for a FRST-RATE TEA TRADE, conducted on
principle totally different to ANYTHING THAT HA,

butrni

BERN ATTEMPTED IN THIS TOWN nEFonu, and which has
met with such eminent support in London.
With a view to give this vast population the same advan-
tages as the inhabitants of the Metropolis, we have taken
these EXTENSIVE PREMISES, which, with ample capital and
a competent knowledge of the trade, combined with e.r-
p6rience in the LARGEST TRADES in the kingdom, anti being
intimately connected with the most OPULENT ImeonTgai;
and MERCHANTS IN LONDON, we proceed to show on what
grounds we claim YOUR SUPPORT AND CONFIDENCE.
As we have before intimated, it is a remarkable fact, that
Livunroor. presents in no portion, of its commerce such a
scope for public competitionas in the TEA TRADE ; and here
we beg to observe, that there is a:peculiarity about this trade,
which distinguishes itself from every other. Since elieopen-
ing of the trade with
China, there has been no properguaran-
tee as to the quality of the article imported and admitted for
CONSUMPTION. FOrtcerly ali Teas we'•e tested by authorized
parties, appointed expressly fOr that purpose ; but now the
system is totally changed. It is rateonTED, put up to public
Auction, sold at whatever PRICE.IT WILL REALIZE, so as to
be brought into IMMEDIATE CONSUMPTION, a great portion
of which qualities, in former times, wt.-mid have been de-
stroyed or condemned as unfit for use ; therefore accounting
for the universal complaint among families of the difficulty
in procuring a GOOD SERVICEABLE TEA at a MODERATE
RATE.

The majority of the country retail dealers, under the old
system, were unacquainted with the tasting of Teas, and left
it to their broker or wholesale dealer. Then had they some
guarantee as to the QUALITY ;.but now, almost every dealer
throughout the kingdom places his own standard of judgment
first, thus accounting, in a great measure, for the immense
quantity and heterogeneous. mass of • spurious Tea that is
palmed on the public, which does not possess either the re-
quisite STRENGTH Or FLAVOUR.

In confirmation of our above statement as to the quantity
of damaged andspurious Tea that gets into the hands of the
retail dealers, we refer you to the 'sale of a CARGO OF TEA,
by the ship " Mary Elizabeth;" that was wrecked on enter-
ing this port in the early part of last year. It is a notorious
fact, that the whole of the cargo was so materially damaged,
as, at one time, to be very doubtful whether it could, udder
any CIRCUMSTANCES, BE BROUGHT INTO CONSUMPTION.
It was landed, warehoused, and after being kiln-dried,
brought to PUBLIC AUCTION; and a part, of which, to our
certain knowledge, was bought and absolutely RETAILED BY
DEALERS in this town from whose REPEATED PROFESSIONS
the public had a-right to expect a `.STANDARD QUALITY."
As a guarantee to those parties who may think proper to. fa-
vour us with their support, we shall,.in our selections, care-
fully abstain from admitting into our.stock Tea of a doubtful
and precarious character; hence, by strictly and uniformly
adhering to one principle of conducting business, and our
perceiving the little advantages you have derived from the
opening of the Trade to the East, WE SEE THE WAY
CLEARLY POINTED OUT FOR Us, and we feel CONFIDENT OF
SUCCESS

TEA, the prime article. in which we deal, is rapidly ad-
vancing in general estimation ; not only as an agreeable ali-
mentary, but also as a mildy exhilarating beverage. Iu
proof of this, we may adduce one or two particulars connected
with its early history in this country, which will put the fact
of its immense and rapid growth in PUBLIC FAVOUR beyond
dispute.

In a memorandum from the Diary of Mr. Pepys, Secre-
tary to the Admiralty, dated September 25, 1669,' he states,
" The East India Company, in. 1661, being desirous of niak-
ink a present to the King of. SOMETHING VERY RARE,
bought two pounds and two ounces of Tea for that purpose,
at: the cost of 20s. per lb. ; and in 1666, they presented the
King with twenty-two pounds and. a quarter, for which they
paid fifty shillings per lb." In this same year, history tells
us that " Tea sold in London at Sixty Shillings per pound ;
but the first importation of Tea into England, by the East
India Company, was made in 160, not direct from China,
but from Bantam, where they maintained a factory : they
only brought two canisters, containing one hundred and for-
ty.three pounds and a half." From that date to the present,
the consumption has gone en regularly, and progressively in-
creasing to the present day.
It is well known, the TEA TRADE, until the year 1834, was
a complete monopoly, enjoyed by the East India Company
alone ; and, as an ingenious author has well observed," the.
spirit of monopolists is narrow, lazy, and oppressive :" so it
abundantly showed itself iu this case, as is proved by the fact,
that the people of this country now pay less for their Tea by
the enormous difference of full 25 PER CENT,. than they did
under the costly machinery of the East India Company.
But though the salutary change from monopoly to tree
trade has been in operation SEVEN YEARS, we do not see
that this vast population has, a yet, reaped the FULL AD-
VANTAGE that might have been expected ; or, in other words,
that GOOD QUALITIES and LOW PRICES are combined to that
extent which was anticipated. Therefore we purpose giving
our friends the full benefit of the change, by adapting our
system to the times ; and with a view to convince you of our
ability, and, much more, our inclination, we shall undevi-
atingly taste our Teas by infusion BEFORE WE PURCHASE,
which is the only way of selecting or ascertaining the quality
with any degree of certainty.

By reference to the official returns of the past year we
find, that the average price of the great bulk of TEA sold in
this country, has not realized a higher price than 4s. 21d.
per lb., duty included, which would have been found suitade
and agreeable to the taste of the MAJORITY OF CONSUMERS,
and ought to have been SOLD at 4s. Gd. per lb. So also it
will be observed, that fine Teas have only realized, at the
public auction, 4s. 9d., including duty, varying id. or 2d.
per lb. occasionally as the market became excited. It is true,
some few fancy kinds have sold at higher, prices ; but they
are of such a description that are not suitable to the palate,
or for the consumption, of the GENERALITY OF FAMILIES ;
and we here observe, A REMUNERATINd PROFIT can be ob-
tained by its being sold at ss. per lb.

Having laid before you the sale cost of the leading descrip-
tions of Teas consumed, we have clearly proved that it is in
our power to sell the BEST BLACK TEA'that can be required
for any purpose or by any family at ss. per lb. We appeal
to the experience of families, if many are not still paying Gs.,
75., and Bs. for Teas which ought to.be sold full 25 per cent.
less price.
. .

We have clearly demonstrated that a concern starting With
principles based on a SMALL PROFIT and QUICK RETURN,
and that of giving the public the full advantage of the open-
ing of the Trade to the East, has become a desideratum, few
require to be told that PRICE ALONE, unless accompanied by
QUALITY, is a mere deception: We can only remove an im-
pression of this kind, by earnestly and respectfiilly soliciting
a " TRIAL." Without this, no one can fairly determine ;

Jy this test we are content io abide, and shall not ask a co
tinuance of your favours, if not found TO DESERVE THEM.

We now proceed to show you at what prices we are pre-
pared to supply you for READY MONEY, according to the
present state of the market; with our !remarks on EACH

BLACK TEAS. s. d.
THE FINEST CONGOU im-
ported. Sunny-ripened,} 5 0 highly recommended
Souchong flavour
Wiry Black Leaf, full flavour.. 4 6
FINE STOUT CONGOU, black-
-1 4 4 recommended.
ish leaf, strong
This Tea possesses much
strength, combined with
a brisk full flavour.

good sound Common Congou, This is the' lowest
4 ~
u price that can be re -
rough flavour.. commended.

Ordinary Congou
Bohea

THE FINEST SCENTED
ORANGE AND FLOWERY 5 8 recommended
PEKOE .
Genuine Souchongs, (full and
rich)
GREEN TEAS.
Common Twankay and Dyson 1 4 0
skin

Fine 'bloom Tea -
GENUINE HrsoN .. 4s. Bd. to 5 0 recommended
Fine rich delicate flavoured } 5 6
Hyson
FINE OUCHAIN, small wiry }
bright leaf 6 0 recommended
Young Hyson 4s. Od. to 4 6
Imperial Gunpowder, round 1
bright leaf .
Fine Gunpowder, small even
leaf
... 1 6 °
THE FINEST GUNPOWDER
IMPORTED INTO THE KING- 7 4
DOM, small close twisted leaf
This is a very rare and peculiar kind
You will here perceive to what points yOUR ATTENTlON
is invited, viz. :—To the fine stout Congou, at 4s. 4d.,
_. .
calcu-
lated for all useful purposes, 4s. 6d. per lb. for a secondary
.ncaanrY,
quality, and ss. per lb. FOR THE BEST BLACK thatTEforfamilY
or need be used. There is no better Tea than this
use, give what price you will.
FIT in
We shall introduce the same system of a
the COFFEE department. The retail prices_a
are
prepared
verpool vary from Is. Bd. to 2s. Bd. per lb_s. 2d.w
per lb., and
to sell the FINEST JAMAICA imported at 2
still obtain a remunerating profit. szjofA Coffee n Li-
Good useful Triage Coffee .............
Our prices will, therefore, be for--
Good ..
Ceylon C0ffee............. . . .......
JAVA, imported from the East. .
.......
Fine St. Domingo ........
Mocha, or Turkey...—.
TEA w hall allow the OVER.
of r de, which is Two
RANTED t eighty pounds weight, and
m IMPORTED
..
. .
we
. ; •.
: : a
forty pounds, and HALF A
of conveyance, coanal)veerduers
THEI
In original ig i nal FINEST.
packagesAm
WEIGHT ORDorRi
lve to twenty pounds.
ONE POUND
containing twe
POUND on boxes COn
from the Suburbs may prevent many from
As the distance
us, we
POUNDS on a Chest conntatainininingg
strongly recommend all orders
personally
THROUGHvisiting
THE. POST, as an easy and expeditions
I.aonweein,gand the goods will be delivered Ow
being sent , DRAFT
Tes co.
DAY. The money to be returned by
received from the country must be ar.
is:A:Alb:ea,
r.z.
b., a remittance, a Bank or Post-office Order.
compani 7
Where Bank Notes are remitted, we advise the first half to
he sent with the order, and the remainder on receipt of the
Goods; as it must be evident, that our system of SMALL
PROFITS will neither admit of " RISK OR CREDIT."
In conclusion, we entreat your candid and impartial atten-
tion to the above details, wherein we have clearly established
that YOUR. INTEREST is concerned as well as our own. We
have advanced nothing which we cannot prove by indisputa-
ble reference. If we have made any erroneous assertions,
there are many ready to expose us. A " TRIAL IS ALL WE
ASK :" the result cannot long he doubtful. If you find we do
not act up to our professions, the remedy is in your bands.
Do NOT TRUST ITS IN FUTURE.
We are, your obedient servants,
HOLLIS, WALFORD, & COMPANY,
IMPORTERS OF AND DEALERS IN TE4,
2, BOLD-STREET,

Is. 4d. to Is. Gil
...... I 8
.. : ~.....1 10
.... ••.. 2 0

CORNER Or HA.NOVER-STREET