The Liverpool Standard and General Commercial Advertiser.
Liverpool, Merseyside, England, 1842-09-27 00:00:00

THE COFFEE TRADE.

THIS important branch of commerce (particularly as
1 attached to our own port) being now consolidated by
the operation of the New Tariff, has caused a considerable
alteration in prices ; and in accordance with the system with
which we started this concern, when alterations take place,
we deem it requisite to give it publicity, which we shall al-
ways keep in view for the benefit of consumers..
Having by careful estimate of all the different varieties
now in THE PORT OF LONDON, and comparing the same with
the qualities here obtainable, and the quantities likely to be
forthcoming of the most deservedly popular sorts, we are
now prepared to submit a scale of prices which will be found
to include the long-expected desideratum of ECONOMY and
EXCELLENCE. Much has been said of the disappointment
that would be found in the operation of the New Scale, as
only one penny per pound reduction appears to be made on
by far the greater portion of the RAW COMMODITY, namely,
on East India and Foreign kinds, and twopence per pound
on British Plantation, of which the consumption is diminu-
tive compared with the former, as will appear by the official
returns, to which we refer you ; this would see»i to be hardly
acceptable to the consumer, but this narrow view of a grand
commercial question shuts out the most important feature,
since it is not the mere statistic impost, but the important
fact of the FINEST COFFEES grown on the face of the globe
being now admissible at the same duty as trash, which will
give the immense advantage, when energy, experience, and
capital are employed to secure it. This is lost sight of by
the majority of dealers who have no opportunity of seeing
all that comes to EVERY MARKET, and without this the best
purchases are never known to them ; and pass for the most
part, into hands who tax largely on the unwitting confidence
of those who never see the said goods until they are in
second hands.

The absurd practice of sending cargoes from foreign ports
half round the world, to be re-shipped and re-entered at the
Cape of Good Hope, to the great deterioration of the quality,
and thus largely enhancing the cost, Is NOW EXPLODED, so
that the first cost of the article has to be added to the re-
duction of the tax.

H., W., anti Co., taking their data from these points, lost
sight of by most, and acting up to their determination, have
made arrangements always to secure just that description o,
goods which will, by contributing to their correspondents'
interests, increase their credit and connexion, and enable
them to supply henceforth
*FINE•' MOCHA COFFEE 2s. Od. } Former price 2s. 4d.,
recommended.
Common Coffee 1 0
Fine Java Coffee 1 4
*FINE FOREIGN DITTO 1 8 recommended. This kind
could not be admitted before for home consumption, and
will he found equal to what we formerly sold at 2s.
Fine Jamaica Ditto 2 0 strongly recommended.

BLACK TBA.
*FINE STOUT CONGOU .. 4 4 much recommended for the

use of Schools, Hotels, and all large consumers.
Wiry Black Leaf Ditto .. 4 6
*THE FINEST CONGOU
strongly recommended.
IMPORTED
Good Sound Congou 4 o—inferior 3s. Bd.

*Finest Scented ORANGE 1 This Tea possesses a very
PEKOE

GREEN TEA.

Common Twankay
Fine Bloom Tea

Genuine Hyson 5 0
Fine Ditto
*FINEST OUCHAIN, or
Young Hyson
Imperial Gunpowder ri 0 recommended.

Small Leaf Gunpowder .. 6 0
*FINEST GUNPOWDER }
strongly recommended.
IMPORTED .. 7 4
*You will here perceive which kinds we recommend to
your notice, and doubt not, that if you act upon our recom-
mendation, we shall secure your confidence and support.
We are aware that a prejudice, not altogether groundless,
does exist among many families, in giving orders to new es-
tablishments. but we know also, that continued perseverance,
followed up by fair and honourable dealing, will, eventually,
remove this prejudice. It is true that the public, were they
invariably to receive, and act upon every assertion, and listen
to all pretensions which come before them, would frequently
be ,deceived, but at the same time we would beg to suggest,
that it is not an invariable rule, and that there are some who,
from motives of principles as well as policy, act systemati-
cally just ; and in doing so, we contend, it is to their in-
terests, for on no other system can confidence on the part of
the public be given or expected. In conclusion, we repeat,
your interest is concerned, as well as our own : and we
respectfully solicit an impartial comparison.
Your obedient Servants,
1-10LL1, WALFORD, and Co.
2, Bold-street, corner of Hanover-street,
Liverpool.