The Liverpool Standard and General Commercial Advertiser.
Liverpool, Merseyside, England, 1850-02-19 00:00:00

LIVERPOOL, IGth Feb., 1850:-.
ROYAL BAN=K'. BUILDINGS.—
Owing—to the unusually early and large Arrivals cf this
year's Black Teas, (140,000. packages in the course of a few,
weeks), we beg to call the immediate attention of the inhabit--
ants of Liverpool to a quality, of Tea which we are enabled'to
sell at-3/6—per lb. This is.a description which we can confi-
dently recommend, and in many respects it will be found pre-
ferable to what is frequently sold as "First Class Congon."
A Quarter of a Pound sample may be obtained, by which means
an advantageis offered to a Family purchaser, who will thusbe
furnished with the best ground.for reference to our recommen.
dation.

Whilst thus inviting public-attention to this quality, included
in our recent purchases, and vow ready for delivery,—we revert-
with pleasure to the fact, that:nearly years have elapsed
since we opened a department of o usiness for the supply
of Families with Tea and car& n the principle of charging a
small profiton the first cost mportation, observing quality
as the primary feature. T s system is calculated to secure to
the purchaser the full vantage of strict economy, without
sacrificing the legiti e profits of a business conducted on an
equitable basis.-

The undertalcifirg which has thus been satisfactorily testedby
experience, vis at first viewed with a considerable degree of
jealousy, by/ parties interested in the continuance of a mono-
poly which previously existed in this branch of trade in Liver-
pool : nor has this feeling altogether subsided even at the pre-
sent moment. We continue to be exceedingly unpopular
amongst some of the "Importing Merchants," Tea Brokers,.
and even among Cotton Brokers,—the prejudices of these gen-
tlemen being carried to a very great excess.

The secret and origin of this jealousy—it is not diillcu't
to divine. Many of these respective parties have been in the
habit of selling Tea amongst their private friends. This was
effected generally by dividing Chests, which was made to appear
to be a great favour. The price was represented to• be the
same, or nearly the same, as the first cost of importation.. ;

These friendly obligations, however, generally secitreda very
handsome profit, frequently ranging from 1/ to 1/6d per lb.—
and amounting to the large sum of from four to five pounds-
sterling upon a Chest of Black Tea 1 When this startling fact
is taken into consideration, it is far from astonishing .that we
have become so unpopular in certain quarters.

That the inhabitants of Liverpool have appreciated% the faci.
lities which our establishment has afforded, will be amply proved:
by the following appeal to statistical facts, viz.

In the first month of each of the last three years respectively,,
the following were the quantities of Tea on which duty was paid'
by us:
In the month of January, 1848 24,012 lbs.
" the month of January, 1849 28,444 lbs.
" the month of January, 1850 36,017 lbs.

The foregoing exhibits a sale of from 300 to 400 chests of80?bs.
each PER MONTH; besides this our sale of Coffee has been
nearly ten tons PER MONTH.

These returns, taken from her Majesty's Customs, are satis-
factory evidence of the continually increasing amount of our
monthly sales, and is the best plea on which we can solicit
those families whom we have not hitherto supplied, to favour
us with a trial.

We have thus every reason to renew the assurance that we
shall strictly adhere to our original professson, which was as
follows :

" This Branch of our Trac'e—the serving of Families, was
opened in 1840—upon a principle ealculated to afford the great-
est advantage in Price, with every possible security as to Quality.

ROBT. ROBERTS & COMPANY,
ROYAL BANK BUILDINGS,

(Entrance up the Steps.)

NOTE.-WE BEG TO REMIND FAMILIES THAT WE HAVE
NO CONNEXION WHATEVER WITH ANY PARTIES IN
LIVERPOOL OR OTHER TOWNS, WHO, AS A BAIT TO THE
PURCHASER, DISPLAY OUR NAME IN LARGE AND CONSPI-
CUOUS LETTERS ON Timm DOOR-PLATES AND SHOP-WIN

DOWS.
OUR PLACE OF BUSINESS IS AT THE
ROYAL BANK BUILDINGS