The Liverpool Standard and General Commercial Advertiser.
Liverpool, Merseyside, England, 1833-09-27 00:00:00

TO THE PUBLIC.

NVEticall
eiver-
attentioni,f,eosrt
iovna momenthtaos aan aedavreerlifnem theeni, t
pool newspapers, in which there is exhibited as great a profusion
of bare-faced puffing as ever was subscribed by 'Wane'', of Jet
Blacking notoriety,.or formed part of the less delicate effusions
of the Venders of Lotions, Drops, or Pills.

- -
We cannot discover wherein the title "Anot r Festival" has
any connection with the subject of the adver ement—PATENT
BRANDY : and we are equally at a loss to count for the igno-
rance which dictated the appeal to "the P, triot, the Connoisseur,
the Agriculturist, the Economist, the Ins. d, and the Prejudiced,"
where it is attempted to make these pa ses believe that ail their
happiness in this world depends upon their use of the Com-
pound in question:
The Advertisers favour the public with eight wondrous reasons
why their commodity is used: and these are followed by "cer-
tificates" of quality, (how obtained is best known to themselves.)
As regards the former, we could, in half the number of para-
graphs, show more clearly a very different conclusion, and the
latter savours too much ot quackery to require any serious re-
marks. Indeed, it would exhaust the patience of the commu-
nity to follow this tissue of absurdity throughout,—a specimen
will be found in the following extracts. They form a tolerable
collection of the hackneyed phrases generally found m puffing
advertisements, viz.—" The irresistible march ry- science,"—
" will not bear the slightest comparison,"—"patronage as distin-
guished as it is extensive,"—"unprecedented extent of sale and
admitted superiority,"—"wholly dissipated the prejudices,"—"un-
rivalled production,"—" the Public rather than themselves are
interested,"—"is the only known pure spirit in the world,"—"re-
peatedly challenged by comparison or otherwise, possesses all
the valuable properties of the first class Cognac,"—"it is found
congenial to the most delicate constitutions,"—" the superiority is
established by the unanimous • ppinions of the . most celebrated
chemists,"—" important discoVery,"—" caution to the trade," 4-c.,
kc.—All fudge, fudge, fudge! .

The whole concludes with a common-place Caution regarding
"imitations," which comes apropos from a party who profess to
be only imitators themselves, and who seem displeased that any
one should succeed in what they have so long unsuccessfully
attempted.
In contrast to the system pursued by, the parties referred to
above, the PATENT BRANDY manufactured by E. H. DES-
VIGNES and Co., London, has been introduced into this Mar-
ket without the aid of long-winded advertisements or equally
unmeaning certificates. It has by its quality been at all times
preferred to that which is now recommended to " the Patriot,"
&c. &c. and while the Patentees despise the placard or puffing
system to. speak its merits, they confidently solicit comparison
with any, other Spirit with whatever degree of effrontery the
same may be attempted to be foisted on a discerning Public—
Sold only by JAMES NORVAL, Agent, Exchange-al.ley
North, Liverpool.