The Liverpool Standard and General Commercial Advertiser.
Liverpool, Merseyside, England, 1844-07-23 00:00:00

COFFEE REDUCED 2D. PER POUND

HOLLIS, WALFORD, AND COMPANY'S.
GOV ER NNI ENT have this day carried into operation
their plan of a Reduction of Twopence per Pound
in the Duty upon Coffee the produce of Foreign Coun-
tries. As a mater of justice, the Public are entitled to
the full benefit of this alteration, which, as far as we are
individually concerned, they shall have in their power to
appreciate.

At the commencement of our career as Tea and Coffee
Dealers, in February 1842, it will be in the recollection
of many, we then stated, that, whatever changes might
at any future period take place, (if of a character tojus-
tify an alteration in our prices,) we should at once accede
to the change, and give it every publicity in our power.
This principle we are determined to carry out whenever
an opportunity presents itself; and, as a proof of the sin-
cerity of our professions, we now lay before you a List of
Prices, and solicit a fair and impartial trial.
We are aware that some of our noisy competitors are
professing to sell the finest Coffee imported at is. 10d.
per lb. These parties, we will at once show, attempt
what they must know cannot by any possibility be accom-
plished. For instance:

The very choicest Jamaica Coffee in the
market at the present lime is realizing
Jim per cwt.
Add for duty, expense of roasting, and} 463.
loss of weight ..

-181 s.
This, calculating the return at ninety-four pounds. which
may be considered a fair average for this class of Coffees,
will be found to cost Is. lld. per pound. Now, how this
article can be waled to the public at Is. 10d. (unless
some unfair means be resorted to) we are at a loss to
conjecture.
This simple fact must convince any reflecting mind the
degree of caution necessary to be observed before they
take for granted the ungarrantable assertions made by
many noisy pretenders, that unfortunately disgrace the
respectability of the Tea Trade at the present time.
We have been before the Public of Liverpool and the
Northern Counties now upwards of Two Years, as claim-
ants, upon fair and honourable grounds, for their support.
That it has been awarded to us in an eminent degree,
there requires no further proof than the fact of our doing
one of the largest ready-money Tea and Coffee Trades
out of the Metropolis.

From our commencement we have aspired to a high
position. Having obtained IL, we are resolved to main-
tam, by every means in our power, the confidence that
has throughout our career existed between ourselves and
supporters. _

Annexed is our LW of Prices, showing a Reduction of
Twopence per Pound upon all Foreign Coffee :
Fine old East India ..

Cuba and Jdmaica, of an Ex- 11 4 Recommended
CELLENT QUAL1TY........ to large consumers
Finest Foreign imported ..

Very choice Jamaica, possess, }1 8
ing great strength 8( quality
Also, a "Reserche" Sample of 2 0*
the finest Mountain Jamaica

* This article we have vroved cannot be purchased by
any Retailer under Is. 114. per pound.
IJOLLIS, WALFORD, AND CO.,
IMPORTERS OP. AND DEALERS IN, TEA,
2, BOLD-STREET, and 8, DALE-STREET,
LIVERPOOL.
June 7, 1841.