The Liverpool Standard and General Commercial Advertiser.
Liverpool, Merseyside, England, 1844-07-23 00:00:00

COFFEE REDUCED 2D. PER POUND

AT
HOLLIS, WALFORD, AND COMPANY'S.

GOVERN NI ENT have this day carried into operation
their plan of a Reduction of Twopence per Pound
in the Duty upon Coffee the produce of Foreign Coun-
tries. As a matter of justice, the Public are entitled to
the full benefit of this alteration, which, as far as we are
individually cuncerned, they shall have in their power to
appreciate.

At the commencement of our career as Tea and Coffee
Dealers, in February 1842, it will be in the recollection
of many, we then stated, that, whatever changes might
at any future period take place, (f of a character tojus-
tify an alteration in our prices,) we should at once accede
to the change, and give it every publicity in our power.
This principle we are determined to carry out whenever
an opportunity presents itself; and, as a proof of the sin-
cerity of our professions, we now lay berore you a List of
Prices, and solicit a fair and impartial trial.
We are aware that some of our noisy competitors are
professing to sell the finest Coffee imported at Is. 10d.
per lb. These parties, we will at once show, attempt
what they must know cannot by any possibility be accom-
plished. For instance:

The very choicest Jamaica Coffee in the 1 1,"3.
market at the present time is realizing I per cwt.
Add for duty, expense of roasting, and} Aq,
u 3.
loss of weight .

-181 s.
This. ca:culating the return at ninety-four pounds. which
may be considered a fair average for this class of Coffees,
will he found to cost Is. Ild. per pound. Now, how this
article can be retailed to the public at Is. 10d. (unless
some unfair means be resorted to) we are at a loss to
conjecture.

This simple fact must convince any reflecting mind the
degree of caution necessary to be observed before they
take for granted the unwarrantable assertions made by
many noisy pretenders, that unfortunately disgrace the
respectability of the Tea Trade at the present time.
We have been before the Public of Liverpool and the
Northern Counties now upwards of Two Years, as claim-
ants, upon fair and honourable grounds, for their support.
That it has been awarded to us in an eminent degree,
there requires no further proof than the fact of our doing
one of the largest ready-money Tea and Coffee Trades
out of the Metropolis.
From our commencement we have aspired to a high
position. Having obtained it, we are resolved to main-
tain, by every means in our power, the confidence that
has throughout our career esiAed between ourselves and
supporters.

Annexed is our List of Prices, showing a Reduction of
Twopence per Pound upon all Foreign Coffee :

Fine old Cai.t India .

Cuba and Jamaica, of an EX-1 4 Recommended
CELLENT QUAL1TY........ 10 large consumers.
Finest Foreign Impotted

Very choice Jamaica, possess.-
ice great strength quality} 1 8
Also, a "Reserch6" Sample qf}
the finest Mountain Jamaica 2 0*

* This article we have proved c7nnot be purchased by
any Retailer under Is. 111. per pound.
[I (MIAS, WA LFORD, AND CO.,
IMPORTERS OF. AND DEALERS IN. TEA,
2, BOLD-STREET, and 8, DALE-STREET,
LIVERPOOL.
June 7, 1841.