The Liverpool Standard and General Commercial Advertiser.
Liverpool, Merseyside, England, 1843-08-29 00:00:00

Published 'Weekly, price 6d., Stamped, Embellished with
Thirty Engravings in each Number.
THE ILLUSTRATED LONDON NEWS, a PICTO-
RIAL FAMILY NEWSPAPER, containing Essays on
Public Affairs ; Literature ; Fine Arts ; The Drama ;
Sporting Intelligence; Science; and a complete liecord
of all the Events of the Week, at Home, Abroad, or in
the Colonies; the whole Illustrated in a high style of art
by engravers of the first eminence, printed in a form con-
venient for binding, and comprising 16 PAGES, and 48
COLUMNS OF LETTER-PRESS, in a typography
consistent with the beauty and neatness of the engraved
embellishments.

The proprietors Of THE ILLUSTRATED LONDON NEWS
have no longer to usher before the world a mere prospec-
tus of its purpose and design. The project which they at
first conceived in a spirit of sanguine ambition, has, within
a short period, been crowned with the most gratifying and
unprecedented success ;—with the rapidity of tropical ve-
getation, their seed has grown to fruit, and THE ILLUS-
TRATED LONDON NEWS iS now the only FAMILY
NEWSPAPER, properly so characterized, which, ex-
ceeding all its contemporaries in the amount of public
patronage allotted to it, can claim a
CIRCULATION OF 50,000 COPIES,
and proudly takes rank as the first of all the weekly
journals of the empire.
This fact is a source of mingled gratitude and pride ;
of pride, because no expedients of imposition—no mean
subterfuges have been resorted to, but a stand has been
made upon the simple merits of a system which its pro-
prietors have only now to study to improve into as much
perfection as a newspaper can attain. To THE ILEus-
TRATED LONDON NEWS. the community are indebted for
the first combination of all the varieties of public intelli-
gence, with the fertile and exhaustless resources of the
fine arts—the development of a new and beautiful means
of extending and confirming the interest of society over
all the topics within the circle of its life and action—the
giving brighter presence and more vivid and palpable
character and reality to every salient point and feature in
the great panorama of public life.
Arid in the cementing of this new and happy union, the
Editor of this Pictorial Newspaper has sought no adven-
titious aids to attain his purpose of success. He has not
pandered to the prejudices of the high, nor the passions of
the lower orders of society—he has avowed the counte-
nance of no party in the state or among the people, but
taking the high ground of neutrality, has contented him-
self with the advocacy of justice, morality, and truth—to
raise the standard of public virtue—to palliate the dis-
tresses of the poor—to aid the benevolence of the rich—
to give a healthy moral tone to the working of our social
system—to uphold the great principles of humanity—to
promote science—encourage bell's lettres and beaux arts—
foster genius and help the oppressed—in a word, to enlist
all the nobler influences which impel the progress of civi-
lization and tend to dignify the character alike of nations
as of men. This should be the enlarged purpose of the
honest public journalist, and to take its humble part in
the promotion of such purpose is the cherished and avowed
ambition of the ILLUSTRATED LONDON NEWS.

To achieve this, the proprietors have not scrupled to
enlist the first available talent, both in literature and art,
and the consequence has been a declaration of public
opinion in their favour, and the recorded encouragement
and welcome of the whole provincial press.

When this beautiful work is considered in all its details
—the talent and skill of the artists—the elaborate execu-
tion of the engraver, notwithstanding the rapidity with
which many of the engravings have been done—the varied
talent displayed in the editorial department—the beauty
of its printing, the quality of its paper, and various other
items which could be enumerated, it must be acknow-
ledged, that even in these days of cheap literature, it is
beyond compare the greatest wonder that ever issued
from the press.
*** The great success of the ILLUSTRATED LONDON
NEWS renders it necessary that the public should be on
their guard that inferior publications are not substituted
for this paper.
OFFICE, 198, STRAND.