The Liverpool Standard and General Commercial Advertiser.
Liverpool, Merseyside, England, 1833-10-01 00:00:00

TO THE PUBLIC,

NvE callattention for one moment to an advertisement enti-
tled "Another Festival," which has appeared in the Liver-
pool newspapers, in which there is exhibited as great a profusion
of bare-faced puffing as ever was subscribed by Warien, of Jet
Blacking notoriety, or formed part of the less delicate effusions
of the Venders of Lotions, Drops, or Pills, and which leaves
far behind the celebrated daily atnouncement of Old Canary
Wine, so " highly. recommended by Medical Men," Sc.- kc.
We cannot discover wherein the title of 'Another Festival" has
any connection with the subject of the vertisement—PaTENT
BRANDY : and we are equally st a .los to account for the igno-
rance which dictated the appeal to "t e Patriot, the Connoisseur,
the Agriculturist, the Economist, the • valid, and the Prejudiced,"
where it is attempted to make these mrties believe that all their
happiness in this world depends upon their use of the Com-
pound in question.
The Advertisers favour the public with eight wondrous
reason: why their Commodity is used; and these are followed
by " certificates" of quality, (how obtained is best known to
themselves.) As regards the former, we could, in half the
number of paragraphs, show more clearly a very different con-
clusion, and the latter savours too much of quackery to require
any serious remarks. Indeed, it would exhaust the patience
of the community to follow this tissue of absurdity throughout,
—a specimen will be found in the following extracts. They
firrm teto:el-able collection of the hackneyed phrases generally
found in puffing advertisements, viz.—" The irresistible march of
science,"—" will not bear the slightest comparison,"—" Patronage
as distinguished as it is extensive,"—" .unprecedented extent of
sale and admitted superiority."—" wholly dissipated the reit:-
dices,"—" unrivalled production,"—" the Public rather than
themselves are interested,"—" is the only known pure spirit in the
world,"—" repeatedly challenged by comparison or otherwise,"—
" possesses all the valuable properties of the first class Cognac,"—
" It is found congenial to the most delicate constitutions,"—" the
superiority is established by the unanimous opinions of the most
celebrated chemists,—" important discovery,"—" Caution the
trade," AT. ,S•e.—All fudge, fudge, fudge !
The whole concludes with a common-place Caution regarding
"imitations," which comes apropos from a pasty who profess to
be only imitators themselves, and who seem displeased that any
one should succeed in what they have so long unsuccessfully
attempted.

In contract to the system pursued by the parties referred to
above, the PATENT BRANDY manufactured by E. H. DES.
VIGNES and Co.. London, has been introduced into this Mar-
ket without the aid of long-winded advertisements or equally
unmeaning certificates. It _has by its quality been at all times
preferred to that which is now recommended to "the Patriot,"
&c. Scc. and while the Patentees despise the placard or puffing
system to speak its merits, they confidently solicit comparison
with any other Spirit with whatever degree of effrontery the
same may be attempted to be foisted on a discerning Public—
Sold only by JAMES NORVAL, Agent, Exchange-alley
North, Liverpool.
N.B.—The intemperate notice taken of our advertisement by
Francis Doggett evinces that we have galled them in their
puffing announcements. In " the irresistible march of science,"
they have found themselves totally eclipsed by a superior article,
consequently we can well excuse any spleen which they may
exhibit upon the occasion.
If Betts and Co. really possess that extensive patronage
which they pretend to, why are our streets, lanes, and alleys
covered with placards, soliciting a trial of their brandy? It
may be, as they allege, to convince the " wavering," but we
can assure them that no one in Liverpool, who for once has had
the misfortune of using their brandy, will ever put themselves
to the inconvenience of giving them another trial.
We should advise Francis Doggett (Bett's Liverpool puffer)
to procure a few thousand copies of the following to distribute
amongst those who may be isclined to question the real value
of a . •