The Liverpool Standard and General Commercial Advertiser.
Liverpool, Merseyside, England, 1843-04-18 00:00:00

TO THE PUBLIC.
TN issuing our first " Annual Circular," we feel that it
I would be wrong in us to select one class of the commu-
nity to address only, baying been so liberally supported by
all.

The principle on which we first sought encouragement was
Intended to be fundamental, and on the same we now confi-
dently rest. To supply a now necessary article in every
family, at the lowest possible advance on first cost, we con-
sider to be the " ne plus ultra," could it be attained ; and,
feeling confident of our ability to secure that system of cor-
respondence at every port, which will have nothing in any
market unknown to us, we were emboldened to make the ex-
periment ; the result we now confidently refer to as as a letq-
timateground for an enlarged and increasing support. M e
have been enabled, by the various ramifications of our busi-
ness, to secure already by far the largest connexion in this
county, and, we may say, any where out of the Metropolis./
TEA, our principal article, will be now more than ever
" the favourite beverage in this country." A reduced duty,
we have reason to predict, will add to the advantages to be
derived from an " open trade ;" and our advices from the
other side convince us that more pains will be taken in the
selection in proportion to the encouragement given to con-
sumption here. We are htuided by this information regularly
transmitted to us by each overland mail from India, and we,
therefore, regulate our imports and purchases just so as to
anticipate future results. Unlimited resources, added to long
experience in the selection of qualities, aid us in securing
only such parcels as cannot be superseded in advantage by
subsequent arrivals. Our only object is to secure as much
advantage and credit to ourselves as service to our support-
ers alone can command.

Already the effect of opening new ports in China has oper-
ated to damp the confidence of those who have been conser-
vators of Stock, and the Merchants have given way in prices.
Ere we issue this Circular, we have been ourselves to London
and other ports, and find the records of the past sales merely
nominal, our purchases having been made from '2d. to 3d. per
lb. lower than then established ; and having anticipated this,
the benefit is now given to our friends, and superior Congou
Tea (Souchong flavour) is now to be had at 4s. per lb. This
has been hitherto only known by profession—what others
have said, we can now do. The liner grades of Tea have
given way to the now irresistible advance of " Free Trade"
still more. We have now reached the climax, when more
than 100 per cent. reduction on the old East India Compa-
ny's terms may be proved—say the 14s. and 12s. Green Teas
at is. and fis. per lb.—the 10s. down to ss.—and Ss. down
to 4s.—each quality supported, not imitated.
The largest Tea Sales since the year 1838 have just con-
cluded, and Bohea Tea sold from 2s. 9d. to 2s. 10d., duty
paid ; Congou from 3s. 2d. to 4s. Id., duty paid, but the
largest part sold at 3s. Sid. per lb. ; Souchongs from 4s. 2d.
to 4s. 7d. per lb.. duty paid. With this statement before
you, you will perceive that, with the extent of our business,
we are in a position to deal out Teas at wholesale prices;
and, from the above information, you can judge at what price
to obtain good quality. Our prices are for—
BLACK TEAS.
Is. Od. per lb.
3 4 „
3 8 „ recommended.
This forms the
Superior Congou Tea (Sou- 4 0 greater part of the
chong flavour) consumption in
this country.

Boilea Tea
Common Congou
Fine