The Liverpool Standard and General Commercial Advertiser.
Liverpool, Merseyside, England, 1844-09-24 00:00:00

VELVET HATS.

COFFEE GROUND BY STEAM POWER,
AT THE TEA ESTABLISHMENT,
NO. 2, BOLD-STREET.
WE deem it incumbent on ourselves to address our
Customers and the Inhabitants of Liverpool gene-
rally, in consequence of some extraordinary statements
having appeared in the form of advertisements and pla-
cards respecting the prices of the finest Jamaica Coffee.
Two months since, when Government reduced the duty
on Foreign Coffee, we publicly aprthunced it, and MADE
THE REDUCTION. Since th44eriod we have been as-
sailed by many in the trade.,(*orne directly and others in-
directly) charging us with quoting the finest Jamaica
Coffee at much higher,ptices than they can sell it. In our
last circular we pointed out that the FINEST MOUNTAIN
JAMAICA COFFEE could not be sold under two shillings
per lb. We again repeat it; and further, we DEFY any
one in the trade to sell the CHOICEST DESCRIPTIONS
OF COFFEE at a lower price and obtain afair remunera-
ting profit, unless adulterated with chicory, which we
know is almost universally adopted.

.
After mature deliberation we have decided that such
gross impositions shall be exposed, and we are determined
to put it down, or at least to bring it before the public in
such a manner, that if they buy it afterwards, they buy it
knowingly; we have, therefore, had erected expressly A
POWERFUL STEAM-ENGINE, on a new principle, so that
Customers may see their COFFEE GROUND as they pur-
chase it, and we wish to impress THE FACT upon the
mind of both Rich and Poor, that unless they adhere to
this principle, or buy it in the berry, that nine times out
of ten they will buy one-fourth chicory. or some other
stuff mixed with it, which easily accounts for many persons
quoting their best Coffee at Is. 10d. per lb., and some
even quote the finest Jamaica, at Is. Bd. per lb. This
latter class, although important in regard to their num-
bers, are perfectly insignificant in point of respectability.
We have dwelt thus particularly on the article of Coffee
for three plain reasons :
First,—The immense quantity of Coffee that is con-
sumed in this town justifies us in giving our principles
publicity.
Secondly,—The vast quantity of Chicory that is used
and sold as Coffee, finds its way into the coffee-pots of all,
more particularly of the working classes, as they have not
generally the convenience for grinding.
Thirdly,—We unflinchingly pledge ourselves to sell
none but pure Coffee, and repeat, we defy those who quote
the finest kinds of Jamaica Coffee at Is. Bd. and Is. 10d.
per lb. to sell it without adulteration of some kind or
other.

Having pointed out the foregoing facts, we think it un-
necessary to make further remarks, as we have exposed
the gigantic evil, and have placed you in a position to
protect yourselves.
It may be well here to remind you that when establish-
ing ourselves in this town, as Tea and Coffee Dealers, we
stated " when any change took place for the benefit of
consumers we should give it publicity." This, we consi-
der, is a change well worthy the attention of every Coffee-
drinker.

OUR PRICES ARE FOR} Is. 6d. per lb.,
REALLY FINE FOREIGN suitable for Schools and
COFFEE
Common Jamaica, Broken Berry, Is. per lb. ;—a useful
description at Is. 2d. to Is. 4d. per lb. ;—a fine Jamaica
Coffee, at Is. Sd. per lb., much recommended ;—also a
recherche sample of Mountain Jamaica, at 2s. per lb.
Having drawn your attention minutely to the Coffee
Trade, we do not wish it to be thought that the TEA
TRADE occupies a less important feature in our estima-
tion than it has hitherto done ; on the contrary, we have
the same determination of purpose in dealing out this
article as Coffee. No doubt can now exist that we have
established an EXTENSIVE FAMILY TEA TRADE, by ex-
ercising spirited enterprise, careful judgment, and honesty
of purpose; beyond all these our best interest is consulted
by SELLING GOOD TEAS, at a small profit, for READY
MONEY. This we shall do at the following prices :
Good Congou Tea, 3s. 6d. to 3s. Bd. per lb. for com-
mon use;—NINE STRONG CONGOU, 4s.fit for household
purposes ; —THE FINEST CONGOU IMPORTED, 4s. 6d. per
lb.. much recommended;—CHOlCE SOUCIIONG, ss. per lb.
From our commencement we have aspired to a high
position, having obtained it, we are resolved to use every
means in our power to maintain that confidence which has
existed throughout our career between ourselves and sup-
porters.
In conclusion we invite "a careful comparison," and if
others can sell better articles, at a less price, on fair and
honourable terms, we willingly resign the trade to them,
as we admire competition when conducted on liberal
principles.
We are your obedient Servants,
HOLLIS, WALFORD, & CO.
No. 2, BOLD-STRERT,
LIVERPOOL.
and 8, DALE-STREET,

NOTE.—We continue to deliver Parcels by our own
vans, within three miles of our own Establishments, daily.
To ensure punctual delivery, the order should be given
before four o'clock. Family Orders from the country,
amounting to forty shillings and upwards, delivered car-
riage free, if accompanied by a post-office order.