The Liverpool Standard and General Commercial Advertiser.
Liverpool, Merseyside, England, 1850-03-05 00:00:00

LIVERPOOL, 16th Feb., 1850.
IR cry AL BANK BUILDINGS.—
Owing—to the unusually early and large Arrivals a this
yeses Black Teas, (140,000 packages in the course of a few
weeks), we beg to call the immediate attention of the inhabit-
ants of Liverpool to a quality of Tea which we are enabled to
sell at-3/6--per lb. This is a description which we can confi-
dently recommend, and in many respects it will be found pre-

ferable to what is frequently sold at "First Class Congou."
A Quarter of a Pound sample may be obtained, by which means
an advantage is offered to a Family purchaser, who will thus be
furnished with the best ground for reference to our recommen
dation.

Whilst thus inviting public attention to this qualityrincluded
in our recent purchases, and now ready for delivotl;—we revert
with pleasure to the fact, that nearly ten oaf's have elapsed
since we opened a department of our b • • ess for the supply
of Fami:ies with Tea and Coffee—on t principle of charging a
small profit on the first cost of im . • ation, observing quality
as the primary feature. This s em is calculated to secure to
the purchaser the full advan le of strict economy, without
sacrificing the legitimate p • is of a business conducted on an
equitable basis.
The undertaking ich has thus been satisfactorily tested by
experience, was rst viewed with a considerable degree of
jealousy, by p: ies interested in the continuance of a mono-
poly, which eviously existed in this branch of trade in Liver-
pool : nor : s this feeling altogether subsided even at the pre-
sent mo ent. We continue to be exceedingly unpopular
amongst some of the "Importing Merchants," Tea Brokers,
and even among Cotton Brokers—the prejudices of these gen-
tlemen being carried to a very great excess.

The secret and origin of this jealousy—it is not difficult to
divine. Many of these respective parties have been in the
habit of selling Tea amongst their private friends. This was
effected generally by dividing Chests, which was made to
appear to be a great favour. The price was represented to be
the same, or nearly the same, as the first cost of importation.
These friendly obligations, however, generally secured a very
handsome profit, frequently ranging from 1/ to 1/6d per lb.—
and amounting to the large sum of from four to five pounds
sterling upon a Chest of Black Tea! When this startling fact
is taken into consideration, it is far from astonishing that we
have become so unpopular in certain quarters.

That the inhabitants of Liverpool have appreciated the faci-
lities which our establishment has afforded, will be amply proved
by the following appeal to statistical facts, viz.
In the first month of each of the last three years respectively,
the following were the quantities of Tea on which duly was paid
by us:—
In the month of January, 1848
" the month of January, 1849
" the mont► of January, 1850

The foregoing exhibits a sale of from 300 to 400 chests of 801 b.
each PER MONTH ; besides this our sale of Coffee has been
nearly ten tons PER MONTH.

These returns, taken from ber Majesty's Customs, are satis-
factory evidence of the continually increasing amount of our
monthly sales, and is the best plea on which we can solicit
those families whom we have not hitherto supplied, to favour
us with a trial.

We have thus every reason to renew the assurance that we
shall strictly adhere to our original professson, which was as
follows :

"Tins Branch of our Traee—the serving of Families, was
opened in 1840—vpon a principle ealcutated to afford the great-
est advantage in Price, with every possible security as to Quality.
ROBT. ROBERTS & COMPANY,
ROYAL BANK BUILDINGS,
(Entrance up the Steps.)

NOTE.-WE BEG TO REMIND FAMILIES THAT WE HAVE
NO CONNEXION WHATEVER WITH ANY PARTIES IN
LIVERPOOL OR OTHER TOWNS, WHO, AS A BAIT TO THE
PURCHASER, DISPLAY OUR NAME IN LARGE AND •CONSPI-
CUOUS LETTERS ON THEIR DOSR-PLATES AND SHOP-WIN

OUR PLACE OF BUSINESS IS AT THE
ROYAL BANK BUILDINGS.