The Sun.
London, England, 1844-04-06 00:00:00

MADILAS.

The last recorded sales of Beer on the spot (Oct. 18) stood thus :
Allsopp 7O rupees per hhd. I Bass 65 rupees per hhd.
Messrs. Bass and Co., state, under this head, that some of their
Beer had been sold at 68 rupees 8 annas. This, however, as it ap-
pears from the statement of Messrs. Havicide and Co., was for ale of
the present season to arrive; while, at the same period, Messrs. Hall
and Co., of Madras, kad refused that price for 400 hhds. of All'opp's.
The attention of the public is requested to the ingenuity of Messrs.
Baal ana Co.'s regese:itation in this insiance.

BOMBAY.
The sales of Ale at this place, as per Price Current (Nov. 1), were—
Allsopp 200 hhds. at 65 rups. I Bass CO nips. to 61 nips
The s me Price Current (Dec. 1) says We have been apprised
fa see of 10 blies. of Allsopp and Co., at 65 rupees per hhd; of
Bass's two sales have been reported to us, one of 52 hhds., at 61
rupees, and the other of :5 hhds., at 60 rupees.
Another Price Current (Dec. 1) remarks We ha?e heard
mention of 2f 0 hhds of Allsopp's having been sold, since the dispatch
of the last mail, at 65 milers rer hhd., which cleared the market for
the time. A further supply of 300 hhds. has since come in, of which
acme had been previously sold at the above price to arrive. The de-
mand for this brew has been brisk throuehout the month, arising, as
we understand, from the very favourable reports received from the
country of the quality of last season's brew."
SHIPMENTS OF ALE TO INDIA.

Under this head Messrs. Bass have attempted to take an advan-
tage in publishing the exports of Messrs. Allsopp from the Ist of
October to the Ist of February last. The returns are, however,
grossly untrue, inasmuch as they have understated the shipments of
Messrs, Allsopp in that time to the extent of 600 h ds. to Calcutta
alone. It is true that Messrs. Allsopp'a shipments at this period were
unusually small, aod that, with the exception of about 200 nhrls., their
shipping season did not commence till late in November, in conse-
quence of very extensive alterations and enlargements in their brew-
ery, which increase business obliged them to make. It is necessary
toobserve, however, that there is great possibility of error in arriving
at the correct account of exports of Beer, and on this account
Messrs. Allsopp have not ventured to publish the shipments from
1842 to 1843, lest they should not be strictly correct, but from Oc-
tober, 1841, to October, 1812, they were as follows, as admitted by
Mesas Basil

Bombay. Madras and Calcutta. Total Hhds.
Allsopp
Bass
Messrs. Allsopp have only to remark that the shipments of the
subsequent year have been as nearly as po sible in the same proportion.
notwithstanding Messrs. Bass and Co.'s " four months' statements,"
when their brewery was not at work.
In closing the above exposition of the advertisement put f.rth by
Messrs. Bass, it is necessary to state that, on a private representa-
tion of its gross incorrectness being naade to that firm by Messrs.
Allsopp, a reply was received in which the admission was made that,
by a typographical error, some misstatement hod occurred. In that
letter an alleged "corrected form" was inclosed, containing the same
glaring inaccuracies, which Messrs. Ailsopp have been thus corn-
pelted to expose. Messrs. Bass and to. were the first to adopt. a
system of advertising : their intent on to as-ume a position in India
with regard to the consumption of their Beer, to which th y have
no claim, cannot be misunderstood; ant, howevrr repugnant to
their own feelings, Messrs. Allsopp consider it due to themselves
and the public to expose the misreprissentations which have been so
industriously circulated, and defend the pre-eminent position which
Ale of their manufacture has invariably held both in the Indian and
the home mar kets.
Button-upon-Trent, March at, Ir4l.
a It will be otserved, as a curious fact, that these quotations of
sales are represented by two casks landed in Calcutta, one by private
sale at 80 rupees, and the other (ullagcd) at 70 rupees; whilst on the
same day (17th Januar3), Messrs. Gladstone and Co. notice a whole-
tale sale of 50 hhds. of Allsopp's at • 5 rupees.