The Sun.
London, England, 1821-11-29 00:00:00

PROSL'ECTUS OF THE LONDON WINE COMPANY,
No. 141, FLEET-STREET,
Which commenced THIS DAY.
UPON the annoancement of an Undertaking,
of no ordinary magnitude, the Proprietors feel it proper
to submit to the consideration of the Public the following view
of its objects and arrangements :
The LONDON WINE COMPANY, after having. occu-
pied the. greater part of the present year in building and fitting-
up appropriate Premises, take leave to announce their intention
of commencing Business on the 29th Instant. These Premises
are situated in the extensive Court, the entrance to which is by
the Gateway, 141, FLEET-STREET ; and comprehending
the whole of the inner Court, are foruied upon a scale fully ade-
quate to the transaction of business of the utmost magnitude.—
The Cellars, which are peculiarly dry and spacious, are at pre-
sent stocked, and will always contain from 30,040 to 40,000
Dozens of the choicest Wines, of every class and Country.
But although. this Company feel it necessary thus to conform
With the usual mode of giving publicity to the nature and ex-
tent of their Establishment, they would rather invite direct and
personal examination of its merits, As they aim at no other pre-
ference than that which they may lle.really found to deserve ;
and having taken the utmost care to be furnished with none
but genuine Wines, of the best &your and quality, they offer
that invitation with peculiar confidence. As they cannot, how-
ever, calculate upon general attention to any invitation or Ad-
clress on mere anonymous authority, esoecially after the
quent delusions to which the Public have been subjected, the
Company think it proper to declare, that with them originated,
and by them is at present conducted, the LONDON GE-
NUI:NE TEA COMPANY, 23, LUDGATE-HILL, with
all its extensive ramifications. The success of this Company is
COnfelsedly without parallel• in the annals of. trade. -For al-
though it commenced business so late as 1818, it is at present,
notwithstanding the importance and respectability ,of its com-
petitors, at the head of the Tea Trade ;—lts utility is indeed
admitted, and its establishment Complete.-
TO those, then, who, during the existence of that Company,
have thought proper to honour it with their patronage, the gro-
prietors feel assured that they may refer on this occasion for the
superioi character of their articles, and the consistent rectitude
of their dealings; and resolving to make the same system the
rule of their conduct in their new Establishment, they cannot
doubt of success.
But having sensibly felt the good effect of that system, it
would be a dereliction of the duty which they owe to the Public,
as well as of the duty which they owe to themselves; to hazard
their obvious interest by any departure from its principle, or by
any relaxation of its character. Looking, indeed, to permanent
reputation, which is - essential to permanent profit, they cannot
allow any temporary'expedient to interfere with their purpose.
O course,"then, they can never descend to obtrude any such
promises as daily appear in the imposing placards which are so
ostentatiously exhibited in almost every thoroughfare in town,
with regard to " Cheap Wines," those Wines being-offered at a
price, for which they could not possibly be sold, were they really
of the quality or character which. they purport' to possess:---
But the solicitude of the London Wine Company. shall be, in
their new Undertaking, what it has uniformly been in the Tea
Trade, namely,—to render their Stock comparatively cheap
rather by the superior quality of that Stock, than by tiispoSing
of an inferior article at a low price, which at any price must be
dear to the consumer.
Thus, while the London Wind Company disclaim all affecta-
tion, their object being to establish an equitable reciprocity by
securing a fair article for the Public, with a fair profit for them-
selves' m the Proprietors hope to reduce that system} of imposture,
which under the alluring guise of cheapness has been too loiig
prevalent; and thus, to.acconiplish that with respect to Wines,
.which they unquestionably effected with respect to Teas.
`The lamentable practice of adulterating Wines.,..has, unfor-
tunately, gone to a most alarming excess of late years; and to
the very considerably augmented importation Of what ate term-
ed Cape Wines, that adulteration is principally to be attributed.
The facilities, indeed, which these Wines, both red- and white,
afford to the adepts in such reprehensible practices, are become
so very glaring, while the quality of thoSe Wines is so notori-
ously bait, that the London Wine Company have determined
at the outset that on ho consideration shall Cape Wines ever be
admitted into their Cellars.
The London Wine Companyare amply supplied with Porti
of the generally esteemed best vintages, among which they have
a large Stock that has been from 4 to 32 years in bottle ; while,
to insure a supply of the finest FRENCH WINES, they have
had a special Agent in that country upon whose skill and in»
dustry they can confidently rely, from the Wines which he has
already forwarded. .
But since this establishment has been in contemplation ; and
especially since preparations have commenced for bringing if to
maturity, the Company have availed themselves of every op-
portunity that offered, for selecting the oldest and finest Wines
from the cellars of the most eminent merchants in the City.
They have happily too met with occasions, peculiarly favour-
able to their object, among merchants retiring from business,
and private gentlemen about to break up their establishments;
and there is scarcely any eminent shipper, for the last thirty
years, from whose importations the Company have not made
purchases, under the guidance of :.the most competent judges
of Wines, whose advice and aid the Proprietors have engaged
in the conduct of their new Establishment.
The London Wine Company will always keep a Stock of
Foreign Spirits, which may be depended upon as being of ge-
nuine and superior qualities, and which will be sold at equi-
table Prices, both wholesale and retail.
Such are the grounds upon which the Proprietors of this
Company take leave to solicit the patronage of the Public.
The character of the London' Genuine Tea COmpany affords,
it, is presumed, a sufficient guarantee to gentlemen resident in
the Country, or to families occasionally visiting Town, for the
punctual and faithful execution of any orders with which they
may be pleased to favour the London %Vine Company.
This Company think it proper to state, that they can execute
no orders for less than one dozen of Wine.
The following is a Statement of the Company's Wines, with
their Prices :
Fine Port (old in the wood) per dozen 42s
Ditto, warranted vintage 1815 (ditto) . . 46s
Crusted Bottled Port Ms to 72s
Superior old ditto, 5 to 8 years in bottle • 72s to 84s
Ditto, 8 to 22 ditto 84s to 6 Guineas
Old Port in wood per pipe £9O to £126
Fine old Sherry per dozen 46s
Superior old Pale ditto 54s to 60s
Particularly soft-flavoured Amontillado . 60s to 65s
Curious old Sherry, 16 years in bottle 6 Guineas
Fine old Sherries in wood per pipe £95 to £126
Fine West India Madeira per dozen 50s to 60s
East India ditto 70s to 84s
Most curious ditto, 6to 16 years in bottle 6to 10 Guineas
Madeiras in wood per pipe £llO to £126
Very fine Teneriffe . per dozen 42s to 46s
Bucellas • • • 48s
Calcavella • • • • 45s
Lisbon • • • -45 s

&c. &c.
FRENCH WINES.
Light-flavoured Claret . per dozen 72s
. •
Very fine Claret 90s
. . . . .
Clarets, first growth, Margot and Lafitte . £to £5 15s
Latour 5 Guineas
. . .
White and Red Hermitage . 5 Guineas
. .
Sauterne - . 75s to 90s
. . . .
Barsac . 7.5 s to 90s
• • • •
Coti Rotie • . • • £5 lOs
Frontignac . • £4
:
Champagne . •90s to 7 Guineas
. .
Superior curious Burgundy . . . sto 7 Guineas
Hock . - . 4to 8 Guineas
• ..
Moselle • • • • 60s to 72s
. .
An Agent will be appointed in every Principal Town, but
no application will be received unless the postage is paid.

IMPERIAL CLOTH FOR SHIRTING, &v.
By his Majesty's Letters Patent.
Ne contenent pas de lin mais en possedent les agretnens.
THE NOBILITY, FAMILIES, and MER-
CHANTS, are respectfully informed, the above de-
sirable Cloth for the East and West Indies, as well as the
cold climates, fur its healthfulness to wear at sea, for Youth
at school, and for a variety of family purposes, for its pecti
liar economy, is regularly sold, Wholesale, for Exportation,
and by the single piece, at 1811.--,25.-2s. 6d.-3s.—and 3s. 6d.
per yard, stamped, MILLARD'S PATENT 'TWINE CLOTH,
at. their Warehouse, No. 16, CHEAPSIDE, and no where
else whatever. The Pieces for Sheeting contain from two'
to four pair, adaptod for winter wear, the cold climates, and
for travelling. Families in the country, on sending their
orders (by post) will have them executed as if present, and
the greatest variety of Foreign and British Goods are con-
stantly .on sale,