The Sun.
London, England, 1844-03-30 00:00:00

BOMBAY.

The sales of Ale at this place, as per Price Current (Nov. 1), were—
Allsopp 200 hhds. at 65 rups. I Bass 6O sups. to 61 sups,
The s me Price Current (Dec. 1) says We have been apprised
of a sale of 50 hhds. of Allsopp and Co., at 65 rupees per hod ; of
Bass's two sales have been reported to us, one of 52 hhds., at 61
rupees, and the other of 35 hhds., at 60 rupees.
Another Price Current (Dec. 1) remarks :—" We have heard
mention of 2t 0 hhds. of Allsopp's having been sold, since the dispatch
of the last mail, at 65 rupees per hhd., which cleared the market for
the time. A furtker supply of 300 hhds. has since come in, of which
some had been previously sold at the above price to arrive. The de-
mand for this brew has been brisk throughout the month, arising, as
we understand, from the very favourable reports received from the
country of the quality of last season's brew."
SHIPMENTS OF ALE TO INDIA,
Under this head Messrs. Bass havo attempted to take an advan-
tage in publishing the exports of Messrs. Allsopp from the Ist of
October to the Ist of February last. The returns are, however,
grossly untrue, inasmuch as they have understated the shipments of
Messrs. Allsopp in that time to the extent of 600 hhds. to Calcutta
alone. It is true that Messrs. Allsopp's shipments at this period were
unusually small, and that, with the exception of about 200 hhds., their
shipping season did not commence till late in November, in conse-
quence of very extensive alterations and enlargements in their brew-
ery, which increased business obliged them to make. It is necessary
to observe, however, that there is great possibility of error in arriving
at the correct account of exports of Beer, and on this account
to
Publish the shipments from
184 Messrs. 2
to 1843,
111317nl lest havetiwy notmi
uld venturedi,ot
be strictly correct, but from Oc-
tober, 1841, to October, 1812, they were as follows, as admitted by
Messrs. Bass :
Bombay. Madras and Calcutta. Total Hhds.
Allsopp
Bass
Messrs. Allsopp have only to remark that the shipments of the
subsequent year have been as nearly as pc)• Bible in the same proportion,
notwithstanding Messrs. Bass and Co.'s "four months' statements,"
when their brewery was not at work.
In closing the above exposition of the advertisement put forth by
Messrs Bass, it is necessary to state that, on a private representa-
tion of its gross incorrectness being made to that firm by Messrs.
Allsopp, a reply was received in which the admission was made that,
by a typographical error, some misstatement had occurred. that
letter an alleged "corrected form"asglaring inaccuracies,
com-
pelled to expose. Messrs. Bass andw inclosed,
were
the fit containingt
which Messrs. Allsopp have been thus
system of advertising : their intention to assume position ' India
a in
with regard to the consumption of their Beer, to which they have
t ot the same
ea
no claim, cannot be misunderstood; and, however
repugnant to
their own feelings, Messrs, Allsopp consider it due to themselves
and the public to expose the misreprosentations which have been so
industriously circulated, and defend the pre-eminent position which
Ale of their manufacture has invariably held both in the Indian and
the home mat kets.
Burton-upon-Trent, March 29,1.44.
a It will be observed, as a curious fact, that these quotations of
sales are represented by two casks landed in Caleatta, one by private
and the other (ullaged) at 70 rupees; whilst on the
sale at Bit rupees,
same day (17th January), Messrs. Gladstone and Co. notice a whole-
sale sale of 50 hhds. of Allsopp's at E 5 rupees.