The Sun.
London, England, 1869-02-18 00:00:00

GRATUITOUS ADVERTISING.

The dodges a newspaper has to guard against of
schemers who endeavour to benefit, without cost to
themselves, by its sole trading stock, using its pub-
licity to forward their own objects (and generally
very disreputable objects), would astonish outsiders
if everything were told. On this side we are suffi-
ciently exercised in this way ; but what editors
suffer is " a caution" on the American side. if"
high moral-sentiment dodge--the philosophic dodge
—the charity dodge—the suaviter in mode dodge--
the fortiter in re dodge—the patriotic dodge"—in
short, we might run down the whole column in enu-
merating their variety. Same are barefaced in their
impudence ; others so skilfully designed that even
if the editor detects the swindle he cannot fail to
admire the ability displayed. Sometimes an editor
is led on like a donkey with a wisp of hay under
his nose ; sometimes he cuts up rusty, as did the
New York Tribune in the following instance :
Soate enter prising genius, who wishes to inculcate cal
lessions in rascality, sends us the following circular:
BRIEF REASONS FOR REPUDIATION • APPLICABLE /-
VIE WAR DEBTS OF ALL COUNTRIES. Editors who receii
the pamphlet of this title will oblige the uml-rsigned
they will acid any notice they may make of it, the tollow
Dag : Price per hundred; single copies sent free
to
any part of the United States, on receipt of --
Address --, Booksellers.
It may be perfectly natural for one who tries to persu'lqo
others not to pay their debts to endeavour to Obtain
gratuitous advertising ; but, were the object of the "
phlet" to inculcate honesty (as it evidently is not), "
should consider the proposition to advertise it upon `tut'
terms
„other than cash dawn a little too frigid during the
winter season.

The good of the public is the card generally plaYea
by the schemers. " Yes, sir, I know nothing that
would tend more to the benefit of the people than
turning potatoes into molasses through the medium
of this extraordinary invention, which Can,
easily be seen on application to the Do-um-all
Works, Sharper-street, in the parish of Swindle'
dotn ; I feel confident that so clear-headed a jour-
nalist cannot fail to see this, and so public spirited
a man will act on it." But while the wolves are
prowling about editors' rooms, newspaper them:
selves are no mean proficients in getting a "
out of each other. How many beautiful extracts,
neatly printed in slips, ready to our hands, with
nothing to do but to send them off to the conipo'
sitors' room, showing what the Teach-um and la"
struct- um lays down as orthodox, and what the
Rule and Guide-um declares to be the law, are
dropped into our boxes. Indeed publishers, whether
of books or of newspapers, and literary "gents"
all kinds, " cads," as the Imperial Review, before
it died, used to write of them, are the most fro"
quent offenders; and, strange to say, the more re-
ligious the thing to be puffed is, the less do- they
appear inclined to leave it to its unaided Writs.
A charming story is told by that sinner, the Nation,
of the saints, the TVatchntan and Reflector and the
Independent, which we may preface by remarkia.g
that the Watchman had already exhausted all it
could say in its own praise, and was naturally de-
sirous of giving a new set of readers the benefit.
" How the thing is done," in the matter of gel,
" first-rate notices," has been painfully revealed in the to'
dependent of last week. The Watchman and Reflector ,v,,r°c/e,
to it privately, it seems, for an encomium, which the 111„.
pendent, feeling kindly towards the Watchman, at once P-1
pared to "set up." But before it appeared, the
being long, the Watchman seems to have lost patience,3,,
began uttering loud laments over the Independent's
from "evangelical religion," and spoke also, in anot'dlo,
part of the same issue, and in a dismal manner, of tbe.„or
mestic arrangements of that paper, and predicted sen't-00
that the Independent would find "a vital Christianity itg
strong for it. Seeing this, the Independent ordered
forthcoming "notice" of the cowardly Watchman, t°,,,,t
stopped, but the printer, mistaking his instructions, In
it standing, and it appeared. Hereupon the Tratcfil„,
found itself terribly embarrassed. On the one hand, tbe
dependent, on the Watchman's own showing, had " falle,,11;"
and was in difficulties with regard to " vital Christiau%.o
but then the "notice" of the Independent was on itsheoll!j a.
coals of fire. So it produced a second and reverberatory yids
flee" of the Independent, acknowledging the indepenae
praises and expressing gratitude for its heterodox aga
proval. But the Independent had by this time got its blo
oA
up, and formally retracted "Notice No. 1," explained
it came to appear, and chastised the Watchman savage.'" vt
would we could say undeservedly. As the matter nod,
stands, four "first-rate notices" have been utterly wastes,
"all gone afay in de evigkeit," as Hans Breitmann
and, what is worse, the public has been admitted to
_ro
inside view of the laboratory in which these articles:ig
manufactured. To say nothing about the arrant htll33l:di.
of them, we have always wondered how an adult of 0100
nary education could be so silly as to engage either in of
solicitation or the production of them. They are "°3ll
the most ridiculous, as well as most odious, of the E' o,
impositions which our very pretentious fraternity Prait
tises on an innocent public, and the religious papers ovg
to set an example of dropping them. There is sornetkio!
Lightly impudent in selling people, as an honest and I°o
partial opinion of a man or his work, something the 1113
himself has privately solicited you to say.
elf
We confess to thinking that a newspaper is too eloa
allied to Mammon to be made the vehicle of raiip;
gious teaching. There is something inconsistent
in showing the vanity of riches on one page,
an intemperate haste to be rich on the other, tog
ther with impatience at the stupid public whi?
•
refuses to rush open-mouthed at the bait sa don't l
danced before it.— Anglo-American Times.

The Americans in Paris last week gave a series el
of balls, which have been very numerously attend
Among these were Mrs Downing, Mrs Murdock,lcir-
Harbeck, and Col. W. W. Clarke. Perhaps the most 0;
cessfnl of all was that of Col. W. W. Clarke, 73, A°1313,,r
ii
Chambers, Champ Elvsees. Among those present o'l3
Mrs Park Godwin and daughter, his Excellency A. 135;
lingame, Chinese Ambassador, George Wilkes, of c,
Spirit of the Times, Dr G. J. Badnell, W. IL Murpl*
Consul-General at Frankfort, and Mrs Murphy, A•
wood, Mr and Mrs Downing, Mrs Harbeck and clang
Col. Fotridgo and daughters, W. C. Watson, Consuln:g
Rhodes, Dr Evans and daughter, Dr and Mrs S%
aud daughter, Mr Brewer, wife, and daughter, Mr and )I`f:rg
Overn,mn, son, and daughter, Col. Gower, Mr and
Albert Bierstadt, General C. 13. Norton and wife, J. ' ‘,";
Tucker, W. Bowles and wife, &c. &c. The toilettes of t'ci
ladies were most tasteful and becoming. The ball laste..o
till 6 a.m. next day. Among the American institutiociP,
introduced on that occasion was a Euctire-room for esrcie
playing, and a room where all American drinks were 0.3,19
for the occasion. Several members of the French nnb.,lllrs,
and aristocracy were present at the ball. Cob and wo
Clarke received great credit for the manner in whicli ted
brilliant affair was conducted. Mrs Downing is exPe"

soon to give a fancy dress party in Paris.
11101°
[A.DVERTISEMENT.]—Henceforth no oue will doubt the ,4
properties of Du Barry's health-restoring Revalonta
Invalids' and Infants' Food, since to the thousands of bleAs been
it has already received from Invalids whose position "-fol'e;
deemed hopeless, we may now add that of his Holiness the pi's
whose health has been perfectly restored by it after thirty
unsuccessful medical treatment. We quote from the " Gsg, golf
Midi," July 25th :—" Rome, July 21, 1866. The health of t",.006.
Father is excellent, especially since, abandoning all other loot*
dies, he has confined himself entirely to Du Barry's nevaoool,;
Arabica Food, of which he consumes a plateful at every or
It has produced a surprisingly beneficial effect on his heal, 80,
his Holiness cannot praise this excellent food too highly.,l6, 01.
extract a few out ofmore than 63,000 cures:—Cure No. 53,- pie'
the Marchioness de Brehan, of seven years' liver con?Atiorr,
wasting away, debility, nervousness, with a nervous PalPl,st
all over, bad digestion, constant sleeplessness, and the most
de
tolerable nervous agitation. Cure No 1.771: Lord Stae.„,sia•
Decies, Lord-Lieutenant of Waterford, of many years' dYsf7,9iih
No. 49,832: "Fifty years' indescribable agony from dysPa,s'iog,
nervousness, asthma, cough, constipation, flatulency, 31r•
sickness, and vomiting —Maria Joly." Cure No. 46 Diegg'
James Roberts, of Frimley, Surrey, of 30 years' diseased .
spitting of hlood,.liver derangement, and pariial deafnessre
portant Caution--Beware of the many unsavoury and tali! LOS
sloppy imitations to which, without authority, Baron
name is most audaciously attached.
In tins, at ls. lid. ; 1 lb. 2s. vd.; 2 lbs. 4s. 61; 5 lbs. lls'',-,111100;
225. ; 24 lbs, 40s, --Also Du BARRY'S REVALENTA ARABICA ,or If,
LATE POWDER is packed in tin canisters; for 12 cups at ''2s.6 ,OP3
caps at 3s. 6d., for 48 cups at 65., fur 288 cups at 305., for tioo
at 55s.—being about one penny per cup. The 308. and &5 pi IC
are sent free of carriage in England on receipt of re,t f,err
Order. - BARRY DU BARRY and Co., No. 77, Regent-street
don; and all Grocers and Chemists.

Births. , 11.004
BEARCROFT—On the 15th inst, at The Moorlanos+ vscp
bury, Worcestershire, the wife of Henry Bearcroft,
of a son. fneto'
LOWTHER—On the 16th inst., at Kent House, 00;h- tat'
the wife of Francis Lowther, Esq., R.N., of a daub t,
SMATER-BOOTH—On • the 15th inst., at 15, 1410/-*
Spring-gardens, Mrs. Sclater-Booth, of a eon.

iage°'
COHEN—JATAL —On the Ma
16rr th insts.
~ at the Synggof 0-.1,1
Paris, Alfred, third son of Louis Cohen, Esq.., thirie'
Gloucester-place, Portman-square, London, to joier
thi. d daughter of IL J. Javcl, of 17, Boulevard '""
herbos, Paris. 113f1'
MORGAN—WHITE —0 n the 16th inst., at St. Georges' „0101
over-square, Henry Morgan, of Plymouth, to l'iArar
elder daughter of the late John M. White, Esq./ °
minstor, Wilts.

Deaths. th'
re
DYSART—On the 15th inst., at Grosvenor-sclll9'; 'se a
Right Hon. Maria Elizabeth, Countess of DYS3I:"
79. SU ae -
DOUGLAS—On the 16th inst., at Heathfleld, upper„Cl•
thaw, Wm. Douglas, Esq., aged 79. ~firo,
FOWLER —On the 16th inst. at at 84, Ladbroke-s
I-
S. Fowler, Esq. aged 86..
the
LOWTHER—On the' 12th inst., at Orleans,Lady
I,lojo
bath Lowther, aged 85.
SANDHAM—On the 14th inst, at Rowdell, Susse%l
Charles F. Sandham, late /LA., aged 87.
._ ,baoet,
1
SWINEORD - On the 16th inst., at Minster Abbey,
John Swinford, Esq., aged 82.
_.......----

.11•11,11••••••••••••
,DfLP .r,
London : Printed and Pabliehed by WILLIAM No Li
of No. 112, Strand, Printer, at Tan BUN ODIC 00111
Strand, in the Precinct of the. Savoy, -
bliddleBoX,-7Thunday, February 18,_1809.