The Sun.
London, England, 1860-08-16 00:00:00

The object of this Company is to purchase from Mr. Simp-
son, the present well-known and successful proprietor—who
retires, having realised an ample fortune from the profits of
this undertaking,—the Lease, Goodwill, and Plant of these
head-quarters of suburban recreation and enjoyment. .
Approval of the amusements has been indicated in the
highest quarters. The Floral Fetes have been honoured by
the visits of her Majesty, the Prince Consort, and numerous
members of the Royal Family ; and the grounds have become
the habitual resort of fashionable society.
The Cremorne property is held at the nominal. ground
rent of £63 per annum, the Ashburnham portion included,
for an unexpired term of nearly thirty-three years. As
evidence of the confidence entertained in the success of
the proposed Company, nearly one-half of the capital has
been already subscribed. Mr.' Simpson becomes one of
the largest shareholders in the undertaking, and will ac-
cept a seat in the Direction immediately after the for-
mation of the Company, thus affording the -Board the benefit
of his co-operation in the management. Arrangements have
also been made for the retention of the services of his efficient
and well-organised staff, thus ensuring the carrect and eco-
nomical working of the business.
Successful as has been the experience of the last nine years
it is evident that the profit resources of the establishment
have never yet approached their 'development ; indeed, they
are rather in an initiate than a matured stage. Mr. Simpson
has long thoroughly appreciated the capabilities of the place,
and its requirements ; but until recently he held the property
at a very large rental, for a limited term only, and was there-
fore deterred from incurring the expenditure necessary to
afford the increased accommodation required. It is now pro-
posed to remodel the hotel and tavern department ;
whilst the extensive area, including the large additional
ground recently added from the Ashburnh am property, afford
facilities for introducing many novel and attractive features,
which must of necessity largely enhance the revenue, and
will doubtless render a winter season no less profitable than
that of the summer; to add a first-class dining saloons, and
a tier of smaller rooms, for the accommodation of private
dinner parties ; and to afford, in addition to the amusements
of Cremorne, all the attractions hitherto rendered only by the
first-class establishments of Greenwich, Blackwall, and Rich-
mond.
'During the present season, at an outlay of between £3,000
and £4,000, two additional features of importance have been
added : the Stereorama and the Fernery. In the Ashburn-
ham Grounds there is a noble Pavilion capable of dining
from three to four thousand persons, which can at any time
be adapted for the purposes of a private Ball Room, Fancy
Fairs, Charitable Fetes, &c. Br,c. As an evidence of the accom-
modation afforded for the latter purposes, it may be mentioned
that, on several occasions, upwards of three thousand persons
have dined in it ; whilst some idea of the profits of these
Gardens may be gained from the fact, that on the occasion of
the Fete in aid of the Wellington College, after payment of
all expenses, Mr. Simpson paid over to the Trustees of the
Charity, as the proceeds of the night's entertainment, £1,200 ;
and on the occasion of the Aristocratic Fete a profit of £l,lOO
was realised, and presented to public charities.
'The capital called is ample for the requirements of
the business. The purchase-money for the lease, plant, and
goodwill, will not exceed two-thirds of the amount. The
contemplated additions and alterations will be carried out
upon principles of the strictest economy, and will not, it is
anticipated, employ more than half the capital remaining
after the completion of the purchase.
Since the year 1850, the income has gone on steadily and
rapidly increasing. The books of the establishment have
been strictly kept, and have been examined, and the
accounts ,audited by Mr. Scrivener, the public accountant :
and the average profits of the last five years show that an
income equal to a dividend of 20 per cent. upon the capital
employed may be confidently anticipated, and that these
profits, by a small judicious outlay, are capable of being
greatly increased.
It is also proposed that every holder of not less than twenty
shares sh 01 be entitled to a free admission for himself and
friend, subject, however, to such conditions as may be deter-
mined upon by the direction.
It must beborne in mind that' this is no new or speculative
undertaking, the experimental period, so often fatal to new
enterprises of the most promising kind, having, in the
case of these Gardens, long since passed by ; while, by the
experience and industry of Mr. Simpson, a system of check
has been perfected, which precludes not only losses by frauds,
but reduces the expenses of the concern to the minimum, in-
sures the regularity of the working, and places the estimate
of profits, as above' put forward by the Board, among the
most reliable ever submitted to the public.
All applications for Shares to be made to the Brokers of
the Company, Messrs Holderness, Fowler, and Co., Change-
alley, Cornhill ; or to the Solicitors, at 7, New Inn, Strand,
W.C., in the annexed Form. If no allotment be made, the
amount of deposit will be forthwith returned without any
deduction

FORM OF APPLICATION.
To the Directors of the Miyal C►emorne Gardens
Company (Limited).
Shares £5.

Gentlemen,—Haying paid to the London and County Bank
the sum of £ to your credit, I request yon will allot
me Shares of £5 each in the Royal Cremorne Gardens
Company (Limited), which, or any less number (in like pro-
propo:tions) allotted, I hereby agree to accept, subject to
the Regulations of the Company, and to pay the deposit, and
all calls thereon, and to sign the Articles of Association of
the Company when required.
Name
Profession••••A

Address

Date

Signature—

London,

1800.

Received the day of ,1800, on account of the Direc-
tors of the Royal Cremorne Gardens Company, Limited, from
the sum of being the Deposit made in accordance
with the terms of the Prospectus, on an application for an
Allotment of Shares in the undertaking.
Bankers.