The Sun.
London, England, 1870-11-14 00:00:00

PROSPECTUS.

This-Company has been formed for the purpose of establish-
ing a powerful line•of steamers from London to the Cape, Algoa
Bay, and Port Natal.

The steamers are intended to sail once a'month, or oftener if
required, from... London, and will call at a port in the Channel
to embark passengers, calling also at Madeira and St: Helena,
outwards, and homewards at Capetown, St. Helena, and Madeira,
performing the voyage, it is expected, each way in 35 days,
under steam.

Favourable contracts have been provisionally entered into
with good builders for the construction of the required steamers,
as also with the managers and loading bioliers for conducting
the business of the company.
Special attention has been paid to the accommodation of pas-
sengers;•which will be replete in every respect, and a superior
table provided. _

The Eastern Province of the Cape Colony has long expressed a
wish thata good line of powerful steamers should be established
to and from London, on which" they 'could rely for regularity,
speed, and accommodation.
The, following tabular statement of the export of wool alone
to London from the Cape Colony will sliew the rapid stride in
the commerce of the colony; and the opening for further• steam
communication

InlB34theCape Colony exported 694 bales Wool
1839 „ 3,247 PI
1844 „ 8,669 CP
1849 PP 13,765 If
1854 OP 27,626 ~
1859 ~ 48206
..._. ~

•
1864 2P 69;809 PP
1868 141;916
The above does not include exports from Natal.

A large intercolonial trade is-carried on between Natal and
the ports in the Cape Colony, which it is intended to take ad-
vantage of, besides the direct cargo for London. Promises of
support have been given by shippers of wine from the Island of
Madeira.

It is expected that the recent discovery of diamonds in the
colony will also add considerably to the usual passenger traffic,
for which the steamers of this Company will be admirably con
structed, and will add materially to the profits of this under-
taking.

To facilitate this emigration, arrangements have been made
with parties on the other side to convey diamond seekers to
the diamond districts at a low rate, thus enabling the Company
to issue through tickets.

Owing also to the recent improvements in machinery for the
saving in the consumption of fuel, a considerable reduction
will be effected in the usual working expenses of steamers.
'Careful estimates have been made of the probable expenditure
and earnings of the steamers, and from the large support that
has been promised, both here and abroad, the directors confi-
dently anticipate that the shareholders will receive a handsome
re.uneration for their investment.

• The Union Company, whose steamers run from Southampton
to the Cape, have paid good dividends, although they have had
to pay the carriage or cargo to and from London to Southamp-
ton, which amount this Company will save.

The Directors and their iii-ends have already agreed to take
a large number of shares in this undertaking.
No promotion money has been, or will be, paid for the forma-
tion of the Company.

Applications for shares to be addressed in the accompanying
form to the managers, N. Griffiths, Tate, and Co., 4, East India-
avenue, but no application will be considered unless a deposit
of £2 for each share applied for shall have been previously made
with the bankers of the Company. In the event of no allotment
being made, the whole of the deposit will be returned.