The Sun.
London, England, 1846-05-27 00:00:00

On and after the Ist of June,

THE DAILY-NEWS, London Morning News-
paper, at Twopence Halfpenny.

. .
The newspaper is. the intellectual life of the nineteenth century.
Not to speak of the moral and political safeguards which it affords, it
places all, whatever their varieties of position, on a level as to in-
formation. Only by its means is the small capitalist enabled to con-
tend successfully against his wealthy rival for a knowledge of those
changes which affect prices. Without the daily newspaper a family
might as well be located in the back settlements of Canada as within
ten miles of the great centre of European eitillsation. These facts
are felt--the gain is understood. It is remarkable, then, that more
than a century since there were eighteen papers published in London,
daily, or three times a week—while now there are only fifteen I
though the population has trebled, and, by means of the post and
other facilities, the whole kingdom has been brought within the easy
range, and under the direct influence, of the London press. In the
city of New York moredally papers are published than in all England,
Scotland, and Ireland, put together. The circulation of papers in
Paris exceeds that of London twenty-fold. Of a fact so startling,
where lies the explanaliion?—Price i
That the public know the advantage of having a Daily Paper, is
manifest from the thousands who pay 3d. for a paper the day after
publication. What, then, are the causes which maintain the high
price? First, the amount of capital required to be invested in a
Newspaper speculation. Next, the various talent, knowledge, and
experience which must combine to produce the result. The number
and greatness of the requirements have, in truth, occasioned some-
thing very like a menopoly—and monopoly always commands its own
price. Thus, whilst capital aiid competition have been doing good
service in all other things, nothing has been attempted, in the direc-
tion indicated, for the political, social, and intellectual wants of three
great nations; and a Daily Paper still remains a costly luxury, in
which only the wealthy can indulge.
The experiment is now about to be tried of establishing a London
Daily Newspaper, on the highest scale of completeness in all its de-
partments, which shall look for support, not to comparatively few
readers at a high price, but to many at a low price. Its success de-
pends upon the Public.
THE DAILY NEWS,
From and after the Ist of June,
Will be published at
TWOPENCE HALFPENNY. _ .

The paper wall be of the same size iTall;theriournals were within
seven years ; it will be larger than many of the high•priced daily
journals are now ; and, in every particular of interest, it will con-
tain as much information as the most successful amongst its contem-
poraries. But it will be expansive : and double sheets will be given
whenever an important Debate, or a pressure of News or Advertise-
ments, seems to require it.
The marking features of our scheme are, Ist. We give to the
reader, in what we hope will be an improved and more convenient
form, all that he can find in the most approved of our competitors;
enlargingl always our surface to embrace whatever of unusual inte-
rest the times may present. The difference between them and us
will be only in that host of Advertisements, which we, too, will be
happy to give in an additional sheet, whenever the public shall
supply us with the occasion. 2ndly. To the reader who now pays
Fivepence for his paper, we offer the same thing at half the price;
and to the man who hires his paper, a paper of his own at about the
cost of the hire. It, then, only remains for the public to justify the
experiment ; remembering that their interest in the issue is no less
than our own. Let him who would support us in the seasonable
attempt subscribe without delay.

Every news agent will, we hope, supply the paper at twopence-
halfpenny. where payment is made in advance; the same propor-
tionate allowance as with other papers—something more than
twenty-four per cent.—being allowed by the proprietors to the trade.
When credit is given, it is a matter of private arrangement, with
which the proprietors have nothing to do. As, however, in an
undertaking so bold and so novel, it is advisable to guard against
possible inconvenience, the proprietors of THE DAILY NEWS will
undertake to get all persons supplied who shall forward a pest-office
order payable to Joseph Smith, Daily News Office, IVhitafriars,
Loudon.

For Three Months .. •••••••••••• • • • • • • • • • • £0 16s. 4d.
Or any longer period at the same rate.
Let all who are interested in the success of this undertaking—and
who is not ?—be active, and success is certain.

THE DAILY NEWS will be published in time for the Morning
Malls.