The Sun.
London, England, 1838-09-19 00:00:00

PROSPECTUS OF " TtIE ERA,"

A Weekly Journal of News, Politics, Commerce. Industry,
Manners, Literature, Arts, and Sciences, to be printed and published
on Sunday, the 30th of September, instant, price Gd.
1. THE ERA will be printed on fine paper, and in a clear sharp
type, and will be susceptible of being divided at pleasure into throe
distinct sheets, each as large as a London Evening Paper.
11. The matter contained in this ample space will be classified
under various heads, such as News—Politics—Literature, &c., so
as to enable the reader to find at once the kind of amusement or
information he seeks.

Under the head of " News" will be found every thing of popular
interest, whether foreign or domestic, that has transpired during
the week ; with the frequent addition of information accessible only
to this Paper.
The department of " Politics" will be distinguished by reason
and moderation, not by ranbour and malevolence, It will not
become subservient to any clique. The Tories, Whigs, and Ra-
dicals, have each their peculiar organs already ; and it will be the
province of THE ERA to watch their conflicting struggles, and in-
terpose a warning voice when public opinion seems likely to be be-
trayed into lending itself to mere party purposes.
In the space devoted to Corrmerce and Industry will be traced,
week by the week, the position of this great trading and manufae
turing 'Country, both as regards her internal prosperity, and her
foreign relations. It will comprise not only statistical tables, bat
original articles on the policy and prospects of the nation. In this
department will come in the state of the Markets and Shipping In.
telligence, up to the latest moment possible.
The department of Manners will be novel and comprehensive in
its arrangements. It will present an aneedetical history of the vir-
tues, vices, crimes, follies, and fancies, of the people of all classes.
Nothing will escape its research, feism a sermon to a song, from a
murder to a lampoon, The courts of justice—the police offices—
the ball-rocan--_--,the soiree—the masquerade—all will be ransacked
for subjects of interest or mirth. Even the changes of dress and
fashion will be noted as carefully us in another department the re-
volutions of empires; and an imiortant place will be allotted. to
Sporting Intelligei,wo of all kite3s,
Tha deniment will contain a more elaborate sketch
of the ju:ogrAts of Literature, Art, and Science, in England, than
ha! 'yet been attempted in a general newspaper : comprising every-
thing of interest and amusement that has hitherto been found only
in the icliterary Journals."
HT. THE ERA being the property of the Licensed Victuallers
of England, will devote special attention to the interests of that
body. The profits of the Paper will be devoted to the purpose of
increasing the funds of those two excellent institutions, the Li-
censed Victuallers' School, in KenningtOn-lane, and the Asylum,
in the Kent-road, London, and at the rame time extend, in just
proportions, to the provincial towns, the advantages derived by the
Aletropolitan trade from the " Morning Advertiser." in the insti-
tution of establishments of charity and education ; while the public
Importance of the Journal will also, it is hoped, have the effect of
raising the whole body in public estimation. It will liberate from
one-sided views, and narrow prejudices, the questions that 'affect
their trading interests, and place their business in its true position,
as the necessary concomitant of civilization, growing only in the
growth of industry, and flourishing only in the prosperity of the
people. Connected with such objects, it w ill be the business of
this Journal to assist the friends of public morals and public
health, and the well-wishers of the Revenue, in their attempts
to convince the Legislature of the singular and dangerous mistake
they committed in passing what is commonly called the Beer-shop
Bill. •

IV. But the public, it is admitted, have no concern with the nature
of the Proprietary of the Paper, further than that it guarantees its es-
tablishment on a scale, and with a certainty of continuance, alto-
gether unattainable by a private speculation. The first talent of
the country will assist in its production, directed by a gentleman
well known in the literary world. The various great questions
that occupy the public mind will be treated, not in a spirit of par-
tisanship, but with calmness and deliberation. The grand object,
it is repeated, will be, not to add to the clamour of parties, but to
prevent the people from being bewildered and deluded by the noise.
The present state of the Poor-laws, for instance, will receive tke
most anxious examination ; but instead of joining in the wild out-
eTy on one side or other, the business of THE ERA will be to in-
vestigate facts, and lay the whole question fairly before the public.
nut, with regard to another class of subjects, CM which there
can be no dispute as to facts, the advocacy of this Jourual will be
direct, bold, and unwearied. Amen the greatest of these may be
mentioned the question of National kducation ; and, in connection
with the intellectual pragress of the people, that of the gradual
Extension and Equalisation of the Suffrage, It may be added that
the condition of the Naval and Military Services will receive the
minute investigation it demands, All such subjects—including the
various Irish questions,- the question of torn Laws, Vote by al-
lot, Duration a tl4e Sittings of Parliament, &c. &a., will be tem-
perately aiseussed, with the purpose neither of lulling nor exciting
the public mind, but of disseminating sound practical information,
and promoting calm, moderate, and enlightened views.
V. THE ERA will be published in London every Saturday, in
time for transmission to. the country by the evening mails ; and a
Second Edition, bringing down the intelligence to the latestminute
possible, will appear every Sunday scorning, for circulation in the
Metropolis.
Communications, postage free, may 'oe addressed to the Editor,
No, 20, Catherine-street, Strand,
G. J. KEYMER, Hon. Sec.
P. BRENAN, Acting Sec.
Orders received by all Newsmen in Town and Country.