The Sun.
London, England, 1854-01-11 00:00:00

CIRCULATION OF THE MORNING PAPERS.
SUPPLEMENTS TO THE MORNING ADVERTISER.

THE extraordinary increase which has taken
pl ace in the circulation of the " Morning Advertiser" since its
enlargemetrit, three years ago, has been followed by so great an
influx of advertisements as to render indispensable the putdication of
a series of SUPPLEMENTS after the commencement of the
approaching session. Supplements to the "Morning Advertiser will
according'y be b sued as often as the pressure of Advertisements or
intelligence may render their publication requisite. To form an idea
of the increase which has taken place in the circulation of the
" Morning Advertiser," it will only be necessary to give the News-
paper stamp Returns for 1850, and the circulation, as nearly as may
be ascertained, of the various' morning papers, except one, at the
present time. In 1850 the Stamp Returns gave the following re-
sults :
MORNING ADVERTISER • • 1,549,843
Daily News ....... ......... _ 1,152,000
Morning Herald • • • • • • • • .... • 1,1:,9,000
Morning Chronicle.— ••• • • • _ 912 547
Morning Post ................. ...... 828,000
It will be observed from this statement, that, omitting the" Times,"
the circulation of the "Morning Advertiser" was then far above that
of its morning contemporaries. Were the stamp Returns to be given
down to the present time, the relative circulation of the" Morning
Advertiser to its four morning contemporaries asiumine that their
circulation has undergone no diminution—would be as f 'lows :
MORNING ADVERTISER .. • •
Daily News • ...... ....... ...... ....... 1,152,000
Morning Herald .. • ... • • • • • • • 1, 139,000
Morning Chronicle ...... 912,517
Morning Post •s. .. •••• .. • • • . . 828.000
It will be seen that the present circulation of the " Morning Adver-
tiser" is more than double that of the two highest of its four contem-
poraries, and nearly treble that of one of their number. The annals
ofjournalism contain no instance of success at all approaching to this.
Such brilliant progress is the best compliment which could be paid to
the " Morning Advertiser's entire independence of all parties and
Governments, and its earnest and unceasing advocacy of the popular
cause. . . .

.......
Published every morning at 127, Fleet-street.
January, 1854.

LIFE ASSURANCE;
REPORT of the SELECT COMMITTEE of the HOUSE
of COMMONS, and the DEPOSIT SYSTEM—the New and
Important Feature of Life Assurance adopted by The DEPOSIT
and GENERAL LIFE ASSURANCE COMPANY.

The following is an extract from the Report of the Select Com-
mittee : -

" THE OBJECTS which persons HAVE IN VIEW IN EFFECTING IN-
SURANCES upon their lives, are GENERALLY OF AN IMPORTANT AND
SOLEMN character, viz., the PROVISION FOR WIDOWS AND ORPHANS
after the death of their NATURAL PROTECTORS ; unlike any ordinary
transaction of trade, a CONTRACT ONCE ENTERED INTO CANNOT BE
DISCHARGED OR ABANDONED, if doubts of the stability of an
office should arise, WITHOUT A SACRIFICE OF PREMIUMS PAID IN
PAST YEARS, and the necessity of effecting new policies in other
offices at increased rates of premium, owing to the greater age
of the assured ; persons are thus placed in the ANXIOUS AND UN-
HAPPY DILEMMA OP BEING COMPELLED TO PERSEVERE IN PAYING
PREMIUMS FROM YEAR TO YEAR, with SOME suspicion and doubt as
to the ultimate advantage of doing so, OR OF INCURRING ma SE-
RIOUS LOSS WHICH, UNDER THE MOST FAVOURABLE CIRCUMSTANCES,
MUST ATTEND THE ABANDONMENT OR SALE OF A POLICY."
On the DarosiT SYSTEM a person is NOT " COMPELLED" to pay
from " YEAR TO YEAR," and he does not, if desirous of " ABANDON-
ING" his Policy, incur any SERIOUS Loss," but, on the contrary, he
may pay such amounts, and at such times as he may find most con-
venient; he can stop paying whenever he pleases, and he can with-
draw the whole or part of his premiums. If the whole be with-
drawn the Policy is cancelled; if part only, then the value of the
Policy is diminished by the assured value of the part withdrawn.
A B, aged 20, opens a deposit policy with a payment of 55., which
it will be seen he increases from time to time, and occasionally
diminishes.