The Sun.
London, England, 1854-01-07 00:00:00

CHRISTMAS PRESENTS.—At the Social
Re-unions of this Festive Season, the Fair and Youthful are
more than usually desirous of shining in

PERSONAL ATTRACTION
under the gaze of many friends ; and the following unrivalled dis.
coveries for the Toilet are necessarily called into increased requisi-
tion, namely, ROWLANDS' MACASSAR OIL, for creating and
su:daining a luxuriant head of hair ; ROWLANDS' KALYDOR, for
rendering the skin soft, lair, and blooming; ROWLANDS' ODONTO,
or Pearl Dentifrice, for imparting a pearl-like whiteness to the Teeth ;
and ROWLANDS' AQUA D'ORO, a fragrant and spirituous perfume,
an essential accompaniment to places of public anansement and
crowded assemblies. The patronage of royalty and rank and fashion
throughout Europe, and the well-known efficacy of these articles,
render them a peculiarly Elegant and Seasonable Present. Beware
of Spurious Imitations. The only genuine of each bears the name of
"ROWLANDS'" preceding that of the article on the wrapper or
label.

Soli by A. ROWLAND and SONS, 20, Hatton-garden, London;
and by Chemists and Perfumers.

PRYING INTO THE FUTURE. Young
Ladies are not the only persons who have wished to pry into
the mysterious volume of the future, for Alexander hinged his enthu-
siasm on similar circumstances. It may be innocent enough to
amuse ourselves with the prospect of reaping a pollen harvest from
dreams of hope ; but in these days of practical affairs, and business
in earnest, every one has a right to expect " Value for Value."
The matter of fact realities of One Thousand Eight Hundred and
Fifty-Three are possibly the best interpreters of the events of 1854,
for we may all take the credit to our• elves of being able to tell what
we already know; and the fortunes of the future may be very well
calculated by the successes of the past, and it is even possible that
our expectations may be surpassed in the onward pro,ress of busi-
ness, that the bright prospects of the future be rendered more satis-
factory in reality, than they were in the representations of imagina-
tion. It is one of the most amiable features of the human race, that
every individual Lady, Gentleman, or Child should possess an am-
bition to excite an influence in the circle higher than that in which
they move and, it is Dress in Style, Neatness and Excellence, which
forms the primary chain to this social elevation.

Taking steps which no other tradesman aver ventured to ascend,
and holding a position on an eminence which none but themselves
could occupy, E. tt OSES AND SON have the greatest pleasure in in-
viting their friends and the public to " pry into the future," and to
compare the advantages of the past, with the certainties of what
mast follow; they have long supparted the title universally bestowed
on them of being the largest Merchant Tailors, Clothiers, Hatters,
Hosiers, Boot and Shoe Makers, and Outfitters in the World, they
have extended the benefits of new styles and artistic designs to all
classes, with the precision employed on the manufacture of attire
f.r the peer, they have prepared suitable dress for the artisan,
labourer, and emigrant. The progress of refinement, the improve-
ments of manufacture, the revelations of science, and the influence
of capital, they have exercised to the fullest extent in rendering
their productions the most novel, the most comfortable, the most
fashionable, and the cheapest which can be obtained.
The business ofE. Moses AND SON has the speed of the railway,
with none of its accidents—the correctness of art, without any of its
imperfections—the regularity of time, but free from its obliterations
-the universality of light, but never subject to a periodical eclipse
—and well has the public repaid the diligence, skill, and assiduity
which has been displayed by E. MOSES AND Sox, by unprecedented
patronage of the City and West-end Establishments, and their
branches at Sheffield and Bradford in Yorkshire.

For E. MOSES AND SON to say they thank their patrons and the
public, would be a very inefficient way of dismissing the favours
they have to acknowledge, they cherish an indissoluble remembrance
of the unnumbered instances of public approbation, expressed both
in favour of their system of Business, and of the articles they have
had the pleasure of presenting to all classes during the past year, and
they are determined to give a most Businesslike expression to their
grateful recognition of these favours by providing every thing in the
several departments of their gigantic business, infinitely better and
cheaper than it is possible for others to do. Entering on another
year under circumstances so encouraging, E. MOSES AND SON have
briefly to state, that
Ladles will find the most varied and magnificent assortment of
Dress at their Establishment ; and Hosiery Goods for Ladies, Gen-
tlemen, and Children, distinguished by unparalleled novelty, elegance,
utility, and cheapness.
The Nobleman, Man of Business, or Mechanic, will still be pro-
vided with the most fashionable, most seasonable, and the cheapest
Attire, either Ready-made or to Order,

Merchants, l.hipper4, Captains, Emigrants, or Sailors, will con-
tinue to derive the highest advantages from transactions at the Es-
tablishment of E. Moses and Sox; the former, from the vastness,
suitability, and cheapness of the Wholesale Stock, and the latter
from the completeness of their Outfitting Business, which applies to,
every service Military or Naval—to every profession and occupation
to all the necessities of any voyage, and to every exigency of a
oreign ellaute.
The most stupendous success in London and the provinces is not
the only record which E. MOSES and SON have to make of the past
year. A new world having been created for commercial enterprise
by Australian gold discoveries, E. MOSES and SON have identified
their business with our antipodes, by opening a magnificent store in
Melbourne—this is another auxiliary to their gigantic trade, and puts
them in constant communication with that colony—(to which, as
well as other parts) they have outfitted incredible numbers, and are
silly prepared to outfit thousands morn with far greater advantages
n the quality, suitability; and cheapness of the goods.
In conclusion, the wide world's population will possess still further
facilities of being furnished with the best, most artistic, most fashion-
able, most comfortable, and the cheapest goods, at the establishment
of E. MOSER and Soli, at its branches, New Oxford-street, corner of
Hart-street, London ; and Fargate, Sheffield ; also, Bridge-street,
Bradford, Yorkshire. In an impartial and accurate review of their
business prosperity at home and abroad, on a just calculation of the
benefits derived from it by countless thousands, and anticipating
those advantages becomilig still more extensive, E. MOSES and Soar
mos tcordiallY and ardently.wish all their patrons and everybody,

"A HAPPY NEW YEAR !"