The Sun.
London, England, 1853-11-11 00:00:00

SECURITY TO EMPLOYERS.

To Secretaries of Public institutions, Clerks, Station Masters, Rail
way Officials, Bankers' Clerks, Travellers, and Others.

TIMES LIFE ASSURANCE and GUARAN-
TEE.II. COMPANY, 32, Ludgate-hill, London. Incorporated
under 7 and 8 Victoria, cap. 110.

HONORARY PRESIDENTS.
CHARLES lIINDLEY, Esq., M.P., Dartmouth•house, Westminster.
JAMES KERSIIA.W, Esq., M.P., Stockport.
TRUSTEES.
James Alexander Douglas, Esq., 11, Queen-square.
Ambrose Moore, Esq., Endsleigh-street, Tavistock-square.
James Nisbet, Esq., Earners-street, Oxford-street.
CRAIRMAN—The Eon. Francis Villiers, Berkeley-square.
DEPUTY CIIAIRMAN —James l'Aryld, Esq., Charing-cross.
" The Times " Company affords guarantee to persons requiring the
same at the lowest possible rate, and divides four-tlths of the profits.
Thus, by applying the justly popular principle of mutuality to public
guarantee, the premiums, instead of being a tax upon honesty, be-
come a means of saving and Investment.
Rates —From 7s. 6d. u +wards. No charge for stamps or extra
charges. An allowance made in the guarantee premium, where a
life assurance and guarantee are combined.
LIFE ASSURANCE. .

• Life assurance, annuities, and endowments. Payments taken
monthly as well as quarterly, &c. Policies indisputable, save in
cases of fraud. Arrangements can be made with this office to pre-
vent the loss of a policy where the assured is unable, from temporary
embarrassment, to keep up the payments,
H. B. SHERIDAN, Manager.

Now publishing to Subscribers, in 2,400 imperial octavo pages, price
305., with Map corrected from recent Surveys,
POST-OFFICE LONDON DIRECTORY for
1854. The work is printed in entirely new type from the
Caslon and Glasgow Letter Foundry, and has been so greatly ex-
tended, that the " Street Directory" contains 131,842 distinct names
or firms; these will be found correctly classified in all the other
priucipal divisions, Commercial, Trades, Law, and Court, all of which
are increased in proportion to the great extension of the' Street
Directory."
Battersea, Bow, Brixton, Bromley (Middlesex), Camberwell,
Cambridge Heath, Clapham-road, Dalston, Deptford, Hackney, Hol-
loway-road, Kentish-town, Kingsland, New-cross, South Lambeth,
Stratford, Wandsworth-road, to., acc., are essentially parts of " the
great metropolis," and should obviously be so treated in any Directory
of London. In the " Post-office Directory" the inhabitants of these
places appear in all the alphabetical lists, so that the residence and
calling of any one can be instantly traced in whatever part of the
suburbs he may be located.
Had the residents in these localities been segregated from all the
others, and each published (MA in a separate list, it would obviously
have been impossible to discover the address or calling of any person
residing in the environs of London.
" The Fost Office Directory has long been the wonder of the pub-
lishing world, &monument of private enterprise and ingenious labour
wholly without parallel."—Morning Herald, Nov. 4, 1853.
" The recentness of the compilation in Its several departments is
really astonishing. The indices are very numerous, and immensely
facilitate reference to the various sub-divisions of the book. There
is a Street Index, a Trades Index, a Law Index, a Postal Index, a
Parliamentary Index, besides the General Index at the beginning."
—Morning Advertiser, November 4, 1853.
" The work deserves much praise to the accuracy which pervades
it, and for the lateness of the information which it affords.—Morn-
ing Chronicle, November 4, 1853.
" Altogether this is by far the completest Directory yet produced,
both as regards classification and typographical execution." —lllus-
trated News, November 5, 1853.
" The difference between this and former editions of the Directory
does not consist in mere enlargements; various important additions
have been made. If it be true, as all our readers will be ready to
admit, that there is no country like England, and no place like Lon-
don, it is a most consistent climax to add, and no guide book like
the " Post Office Directory."—John Bull, November 5, 1853.
" It is undoubtedly one of the most remarkable and useful works
of the age, and the manner in which the Messrs. Kelly execute the
task is deserving of the highest praise." Herapath's Journal,
November 5, 1853.
"While this monster volume is a perfect desideratum for the office
and the counting-house, it is an extraordinary specimen of the com-
bined arts of printing and bookmaking."—Mining Journal, Novem-
ber 5, 1853.
" The present volume has been greatly increased in size by the
introduction of a large number of streets in the suburbs."—Weekly
Dispatch, November 5, 1853.
" The edition of this wonderful work has, to speak comniercially,
been enlarged some ten or fifteen per cent."—Spectator, November
5, 1853.
" Messrs. Kelly and Co. have just produced their London Direc-
tory for 1854, and without increasing its price they have enlarged its
proportions to such an extent tha,t merely to look at it gives no in-
significant idea of the wonders of a city that demands such a work
to register its multifarious contents."—Atlas, Nov. 5, 1853.
" The whole information has been brought up with great care AND
.‘cctutacY to the 19th of September."— Sunday Times, November
6, 1853.
"A notice of this gigantic volume, proportioned to its size and
value, would occupy our whole paper—w.e say its size and value, for
they hold a perfectly equal measure."—Standard, Nov. 7, 1853.
" Already the Messrs. Kelly and Co. had actually distanced the
most enterprising of their competitors. They have new rendered it
preposterous for any other compiler to dream of emulating their ex-
aordinary enterprise."—Sun, November 7, 1853.
" Its marvellous accuracy and minuteness of detail, fills one with
astonishment."—Morning Post, November 7, 1853.
" This annual miracle appears again."—Globe, Nov. 8, 1853."

Kelly and Co., 19 and 20, Old Boswell Court, and all Booksellers.