The Sun.
London, England, 1853-03-14 00:00:00

TO THE EDITOR OF THE SUN,

SIR, —Owing to the pressing engagements of the Chan-
cellor of the Exchequer on Saturay Task some gentle-
men were prevented submitting to his notice a few of the
peculiar hardships of this tax upon the newspaper pro-
prietor—more especially in regard to the singular com-
petition to which he is exposed. . Some time ago, one of
the• trench illustrated journals amused its readers by
‘giytketlfem a spirited pictorial representation of adver-
trill* in London. It presented, as may be conceived, a
Ost laughable appearance.
~Time was when one advertising van was sufficient for
hkilf-a-donn adiertisements. This, however, bids fair to
be reversed, it being no uncommon occurrence for two,
and even three, vans following each other with one
advertisement. But other specimens of street ad-
vertising may be given, as, for -instance,. some
advertisers are in the habit, during tlin summer months,
of sending out men at daybreak, with metal frame,
paint, and brush, for the purpose of minting tivir adver-
tisements on the street pavement. Such advertisements,
it is well known, remain legible for a considerable
period ; and in some parts of London prtions of last

.
ya ear's advertisements may still be seen. The newspaper
proprietor has also to contend with more systorilatic
modes of advertising. Prospcetuses are being issued
daily by various omnibus advertising assocociations, one
of which boasts of its having no less than six hundred
omnibuses, in the inside and outside of which advertise-
ments may be inserted. But peril: Ts the. most formi-
dable competition with which he has to contend is that
offered by the railway advertising associations, as will
be-seen by the annexed extract from a prospectus :
" Tlie importance of this novel system of advertising
cannot be too highly estimated, when it is remembered

that railway travel-leis include within their numbers every
individual of rank, property, or influence in the three
kingdoms, while the frequency of their journeyings may
be alculated from the fact that the number of passengers
booked on the principal railways in Great Britain alone,
in the year 1850, exceeded Sixty Millions.
" It must be borne in mind, that these immense numbers
—the possessors of the aggregate wealth of the country-
-aro concentrated, day by day, at the railway stations ;
and the circumstances of each journey are such, that either
on the departure or arrival, or in the course of transit,
every passenger must of necessity become acquainted with
the announcements which present themselves to his notice.
" It may be safely asserted, that no other mode of ad-
vertising presents so favourable a means of reaching that
class which the advertiser desires most to attract."
Other specimens of this competition may be mentioned.
It is well known that the various editions of the official
catalogue of the Great Exhibition in 1851, presented a de-
sirable channel for advertisements, and, as such, was ex-
tensively patronised. The first edition of the shilling
catlogue contained no less than 51 pages of advertise-
ments. It was, however, wholly exempt from the-duty.
In the eye of the law it was neither fish, flesh, fowl, or
good red herring—and one of the Stamp-office officials
have remarked concerning it that, "nothing was to be
got out of it." Of course, so soon as the New Crystal
Palace is opened, the same means of advertising will be
presented to the public. The peculiar hardship of this
tax upon literature has been often pointed out by the
press. Let us look at its operation upon a periodical
devoted exclusively to literary advertisements and an-
nouncements. Bent's List may be considered as a Price
Current of literature. Is published monthly; and, besides
its advertisements, it contains a list of all books pub-
lished within the month by way of index. Some few
years after it was established it was considered as highly
desirable that these twelve lists should be condensed into
one, for more easy annual reference, so that it might be
issued as a supplement. It was found, however, that to
escape the duty in every case, though the title 'of the
book and the prioe might be given, the publisher's name
must be omitted, thus rendering it almost valueless to
the public. From an estimate I have made in regard to
one such supplement alone, I find that had
obtainedtli,e pfruobra-
ltpi
lessih that
tell
tirahsslnha'
sennasr a.
appeal e
a7at blomewdee wasuna
swt givenifound,easm duties
at.dsooer itbt
hoowoowotkhues lev, dearh
stamp-officen:a detrimentalotvhue
antbeenttoitl
higiet
stoomissionuat
ussubjecthetefbusoultrnomi no
f
and
d tNheoproaspsHistaetonrcsebccogaulndt
itnh artegquarter,
means could not be adopted by which,
Mr. O'Connell's remark " h to use the late
, a coac pad s' •
driven through the act of Parlia.ment." lx might be
done, and the list is now issued with Tiit, has been
Usher's name being inserted with regularty, the pub-
been accomplished by the omissi each book. This has
ment" on the title-page—
the mission a the word " supple-
simply as a catalogue, One practical
now regarding it
presents itself, viz., how is
practical difficulty now
now is i
sub-
scribers in its new. forme t to reach the
partly by the hu •
presented byThis has to be overcome
and partly throughsiness tact of the publisher,
Post-
office, but at a cost of f the agency of the
through this last _ourpeuce for each
beoconsider
whether
the channel. But while the
Dopy
forwarded
difficulties
tax has in this instance been
practically overcome
Pub-
lishers' Circular. iis is a bi-mcnthly publi-
cation, and in its list of books the publisher s name is
always omitted. Of course, to a large extent, like impedi-
ments to completeness it is not so with the Pub-
present themselves in thet various,
price-currents trade lists,
c°llnimeiTiaved if the aClveriise-
al/ would doubtless be greatly imp
art
of
the business
ment tax was repealed. Itwalanp
ed for its evasion ; but
the numerous measures adtoop show
that the exceptional
of the deputation to seek the t osition of a tax upon
while pointing these out,
to the newspaper, periodical,
course existing
I°Le representations ina,de to the
is to be hoped
of the thatl:xliequer will induce him to regard
and the refer Id be at once discontinued. It
Chancellor light, and that be will, in presenting the
the tax in such
cet, announce his intention of relieving
forthcoming Bu. g . ,
fl. Con —I am, sir, your obedient
from its in lc i .
invazinii:,
the press
servant,

JOHN FRANCIS,

s eSaturdayemsllat
r obn a most shocking accident, attended with loss
II:: t
:LE Se- Ss
-Ts: Er
Thames-street.
- - -
ORR
going on in the upper part of Wor-
man's Dining and Coffee-house, No. 87, opposite the
edm Ei
Nn
TLolNweirr
Custom-house, and, in order not to interrupt the business,
,olFieifikenT:toLccAurrec
a ladder was raised to the second floor window,
the case-
ment. of which was taken out to permit the ingress and
some repairs were
egress of the workmen. About two o'clock
one of
them, named John Brien, was in the act of stepping on
the sill to enter, when he slipped, and fell on the kerb,
fracturing his skull frightfully, lie was taken to Guy's
Ilospital, where he died shortly
alter his admission.
I

THEATRE ROYAL, HAYMARKET.
FAREWELL BENEFIT or Mr. B. WEBSTER.
THIS EVENING, Maim 14,
Will be performed THE ROUSED LION.
After which, A NOVEL EXPEDIENT.
To be followed by THE PRETTY GIBS OF STILBERG.
FAREWELL ADDRESS.
To conclude with the Farce of BOX and COX MARRIED and
SETTLED.

THEATRE ROYAL ADELPHI.
Proprietor, Mr. B. Webster.—Directress, Madame Celeste.
THIS EVENING, Meaca 14,
Will be performed the Drama of THE GREEN BUSHES' or, a
mind red Years Ago. Supported by Messrs. Paul Bedford, Honey,
O. Siszith, &c. ; Madame Celeste, Miss WoolKar, and Miss F.
Aiaskel.i.
After Which, A LUCK.Y FRIDAY.
To conclude with (at second price) JACK SHEPPARD.
Doors open at hall-past six o'clock.

ROYAL PRINCESS'S THEATRE, OXFORD-STREET.
-Under the Management of Mr. C. Kean.
THIS EVENING, 3Lsaca .14,
wm be produced Shakapere's Tragedy of MACBETH (as acted
at Windsor Castle, by Royal command). Principal characters by
Mr. and Mrs. C. Kean.
To conclude with A ROLAND FOR AN OLIVER.

ROYAL OLYMPIC THEATRE.
Lessee and Manager, Mr. Farren.
THIS EVENING, Mutes 14,

wrilj be presented THE FARMER'S STORY. Supported by
Messrs. Compton, W. Farren, jun., Hoskins, Cooke, Shalders, Edgar,
Bender, and Clifton Misses Anderton and H. Gordon.
After which, THE LOIN OF A LOVER.
To conclude with THE SERGE ANL '3 WIFE.
Box-aline open from Eleven till Five, under the superintendence
of Mr. E. Chatterton.

HIGH WATER AT LONDON BRIDGE.
Tins DAY —Horning 39 min. after 4 f Evening 52 min.aft. 4
To-Monnow—Morning 8 min. after 5 f Evening 24 min.aft. 5

DAILY WEATHER TABLE.

MONDAY, MARCH 14, 1853.

State of the wind and weather at each of the following
places at nine o'clock on Saturday morning. The stations
are arranged in order of latitude.
LIMERIOIC--S.E., strong breeze—cloudless.
MULLINGAR—E., gentle breeze—partially cloudy.
HASTINGS—E., fresh breeze—cloudless.
SOUTHAMPTON—N., strong breeze—cloudless.
FOLKESTONE—N.R., fresh breeze—overcast.
TUNBRIDGE—N.E., gentle breeze--cloudless.
BASINGSTOKE—E., gentle breeze—partially cloudy.
GREENWICH—CaIm—foggy.
STROOD—E_„_. calm—foggy. '
SWINDON—N.. light breeze—foggy.
CAMBRIDGE—E., gentle breeze—cloudy.
YARMOUTH—E., calm—overcast.
The returns from the following places indicate the state
of the weather on Friday morning at nine o'clock
HASTINGS—E., fregh breeze—cloudless.
SOUTHAMPTON—S.E., strong). breeze—overcast.
FOLKESTONE--N.E., fresh Leeze—overcast.
TUNBRIDGE—S.E., gentle breeze—cloudless.
BASINGSTOKE—E., gentle breeze—partially cloudy.
GREENWICH—S.E., gentle breeze—cloudless.
STRooD—S.E.,_gentle breeee—foggy.
SWINDON—S. W., gentle breeze—cloudy.
LEIGHTON—S.S.E., calm—partially cloudy.
CAMBRlDGE—Calm—cloudless.
YARMOUTH— S.E., gentle breeze—foggy.
HOLYHEAD—S., gentle breeze—very fine.
LANOASTER--S.W., calm— cloudless.
DARLINGTON—S., gentle breeze cloudy.
SHAP—E., calm—partially cloudy.

THE WEATHER.—SUN OFFICE, MARCII 13.
THERMOMETER, IN THE SHADE.
48—highest since noon yesterday.
34—lowest this morning and during the night.
51— this day at noon.
BAROMETER, 29.87—going down rapidly.
WIND, S.S.E. to S.W.—Light breeze, and variable,
with clouds and sunshine—very fine weather.
MARCH 14.
55—highest 'since noon yesterday.
41—lowest this morning and during the night.
• 38—this day, at noon.

BAROMETER, 29'63.
Wm), ranging from S.W. to W.N.W.—Dull weather,
with rain. Rain began last night about nine, and has
continued with slight interruption.

TUB PUBLICATION OF

" THE

SUN"

COMMENCES EVERY AFTERNOON

AT THREE O'CLOCK,

AND THE

LATE OR THIRD EDITION,
CONTAINING THE
DEBATES IN PARLT A mENT THE SAME EVENING,
With all other News arriving up,to the hour of Post,
AT SEVEN O'CLOCK.

EXPRESS EDITIONS
will be forwarded after the Post is closed by the
Latest Trains.

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LONDON, MONDAY, MARCH 14, 1853.

Viscount MAIDSTONE has been at it again—
The Deluge*—and a Poem too—and Dedicated
to the Electors of Westminster ! Although our
noble author does his very uttermost to bring
himself into ridicule, we are willing at all times,
in spite of his intolerable petulence, his constitu-
tional pugnacity, and. his excessively irritating
self-sufficiency, to acknowledge whatever talent he
may happen to display in the course of his very
eccentric lucubrations. Perhaps he has never dis-
played more ability than in this satirical onslaught
upon so many of his contemporaries. We say
this none the less cordially because of his exceed-
ingly courteous and refined allusions to ourselves.
If upon occasion we come in for a casual egg or
an incidental brickbat when placed in the pillory
of his satire by Lord MAIDSTONE, we feel that we
are only enduring the common lot of journalism--
paying the customary penalty of the politician—
receiving the ordinary reward of Independence !
Besides—while possessing, no doubt, a tolerable
amount of what the phrenologists call the Organ of
Self-Esteem, we are still very far indeed from labour-
ing under the erroneous idea that we constitute an
exceptional example of that delightful impossibi-
lity—Perfection. Lord MAIDSTONE may be right
enough in his conjecture that
" PECEBITS has no connection with The Sun,"

but at any rate its Leaders have not been kept in
hand during the sixty-one years of its existence
by the timorous grasp of a PHAEToN—otherwise
it must long since have toppled down from the
literary zodiac to " bottomless perdition."
Whatever the temperament of the charioteer in
other respects, at least, we encourage ourselves in
the belief that it is neither marred by a lack of
self-knowledge, nor by a total absence of magnani-
mity. It scarcely remained for Lord MAIDSTONE
inform us that there are sometimes--" spots on
The Sun." Nevertheless, it would appear that for
his own part, like some of the astronomical observers,
he himself has only the faculty of perceiving the
dark spots—the light being altogether passed by
unnoticed. Yet, notwithstanding all our.self
depreciation, we cannot help flattering ourselves
into the belief that faeuke as well as maculae are
occasionally visible on the surface of the luminary.
[Viscount MAIDSTONE must pardon whatever cox-
eA) inbrY there may be in the use of that expres-
mon, in consideration of his having himself com-
menced these " allusions metaphorical.") How-
beit the recognition
of a few vulgar and intem-
perate
personalities,peseven though some among the
o
coarser of thosepersonalities be directed against
ourselves, cannot blind
to
tithe ability with
which the Noble Lord has
against the Press and against thea gratified his spleen
explaining ins-
version f
whileexisting Cabinet
Deluge to the electors of Westininst
e the modern
admitted d.
Considerable humour, it must be
mitte
by the most obdurate of his depreciators, has heT
displayed by Lord MAIDSTONE in his present ----
city as a satirist. Possibly we are the better
ena-
bled to appreciate this humoui, from the circum-
stance of so many of the opinions expressed hy
Lord MAlDsTaikrß being exactly coincident with
those frequently expressed already by ourselves.
For, however much disposed the noble satirist may
be to associate the views advocated by this journal
with those which he is facetiously pleased to de-
signate " Tiverton's three tails," or, in other
words, with the systematic and infatuated apolo

gists of the existing Government, we take leave

to remind him, as it were needless to do one of our
habitual and more observant readers, that The
Sun cannot, in common justice, be ranked in that
particular category. Appreciating, as• we have
ever done and must ever do, the distinguished ad-
ministrative ability of Viscount PALMERSTON, re-
cognising, as we have ever done and must
ever do, his eminent and patriotic career
as a stattesman, we have never pandered Ito
that appetite for place which has led so many men

*,.!` Tile Deluge. Dedicated to the Elector A Poem. By Viscount Maidstone.
of Westminster." •
48. Chapman and sall : London, 1843. Bvo., pp