The Sun.
London, England, 1854-09-14 00:00:00

The Gas-lighting by JOHN LESLIE, Esq.

THE MAIL STEAM-SHIP for AUSTRALIA,
, October 4, 1854.—The General Screw Steam•shipping Corn-
-I,,TY 8 screw steam-ship " ARGO," 1,850 tons, 300-horse power,
11-I.eorge
, Hyde, Commander, will sail from Southampton with her
ta-iestrq Mails for Adelaide, Port-Philip, and 4ydney, on vi-ednesday
theo 4th October, 1854, at Tw o'clock pm. punctually. The
to
of the fastest ships afloat, is justly celelyated tor her last passage
at. Australia, having made the run cut in 4 days, and home within
re same period. She is also the first steam-ship that returned to
England via Cape H, rn, thus accomplishing a voyage round the
steamers
in 128 days. The vessels forming the superb fleet of screw
of this Company, of which this ship is one, are well known
Ns "le Punctuality and speed with which heir voyages are performed.
d:„exPense has been spared ill their construction, and the accommo-
hnns which they ffer to the pu lie are ansurpas.ed, if equalled
a".Y any ,hips afloat. Ra,es of Passage 1, oney vary, according to the
temodation requited, trom 30 to 100 guineas. Full particulars
..a.!it m-s° Freight and Passage may be had at the Company's Offices, .7,
rtree 1 mit In.

P„,e's ARISH of SAINT GEORGE, Hanover-square.
cha Millers and Mealmen, Butcher., Chee,emongers, Corn-
ch4ndl, Grocers, Milkmen, Potato-dealers, Oilmen and Tallow-
wa 21lers, Colourmen, and Coffininakers —'-uch persons as are
ofluthing to Contract with the Govern.rs and Directors of the Poor
from the.
said Parish for Supplying the two Workhouses for Six Months,
in" the. 20th day of September, 1854, to the 25th dry of March, 1855,
str7eY deliver in their sealed Proposals at the Boa d-room, in Mount-
rerse,t' on 6r before Ten o'Clock on Wednesday, the 20th Sept , 1854.
erons tendering must be in attendance at that time, and all tend-
los must be made upon, and strictly in accordance with, the printed
kast'erof tender, which may be obtained on application to the
of
.the Workhouse, in Mount-street, us well as any further
parttculars

By order,
T. B. CHAPPELL, Clerk,

UNITY FIRE and UNITY GENERAL
INSURANCE ASSOCIATION.
Chief Offices, 40, Poll-mall, London,
September 14, 1854.
SaCtuerndtle TO THE SHAREHOLDERS AND INSURERS.
raetll have the pleasure to announce to yon that on
eeia___aY next, the 16th instant, an advertisement, occupying many
pe„e'f_uss will he inserted in the " Times," and other London morning
1,107'01
..the object of which is, to place before the public an expost-
are4
and principles of these two Associations,..together with trlrie
attentirn
this lin addresses of a large number of the ehareholders, To
'tut proceeding I am desirous
willof dr :wing your
Ntareheidestpectlala
A circular from this office he desptchhtemdianoarrye
It has beehrtiis on this subject ; but, lest the circularmtig e
the Press,
eemed desirable to address you through he columns of
It is h„
ten vVr bordering upon two years since the Unity Fire Associa-
sha_mnineneed business. At this period last year we closed the
tioelist, having issued 500,000 shares, obtainel the full subscriP-
(M tl our capital, and effected 4 277 policies insuring' 2,398.9941.
the 24th of September the great advertisement, which attracted
, attention of the whole country, was inserted in the Times"
such
other morning journals. The immediate effect was to arouse
tisen,aa aenount of attention as it may safely be affirmed no adver-
hiri"eat ever before succeeded in attracting, and iis effect on the
bee Itution tar excee led the very highest expectations that had
ito,TMaordi. of it. Notwithstanding the immensity of thete iireomparined-
for ahte7_ yof names produced such. confidence t
after '" Was greatly increased ; and in November, only six weeks
appearance of the advertisement, we created an in-
eer,..-"u Capital with the issue of 1,000,1 e 0 new shares at cent. per
the 116,000 Premium. Of these new shares, 116,000 have been issued, and
e7_Prerat", received amounts to more than 10,0001., showing a
ScOnt to the Association of nearly 501. ier diem since the Ist of
hecnuarY. The proprietary, alreadylre increased some thousands, is
°lnlaZ dey by day mere w yeffuead.
eeeeti the three quarters immediately succeeding the appearance of
go'
,great advertisement, we issued 8,24,1 policies insuring 5,905,633/.
't, in 21 months, 12,523 p Ades had been issued insuring
91;84,627/., weile the business for six months from Christmas ,howeel
eV'erage of 30,00 per diem, 175,0001. per week, or upwards of
t‘, u,ooe/. a.year.
r Such resul's, gretirying as they must be, should be stimulants to
Ziteesodegersertions I end the Direcilki‘s feel bound to onesue a course
"RNiti'llas been attended with so much benefit to the AssociatfOns
(eer which, they preside. The Unity Associations have enormous
and unprecedented proprietaries, but nevertheless they look to the
fcr the appreciation of their principles, and to that unlimited
for the extension of their business. The public mind must be
:nfOrmed o` the principles of the Unity, of t e a vantages it offers to
insurers, of the extent of its resources, of he perfect security it affords,
awl of the large amoant of support it has already received.
It must be in your memory that, on a former oeca, ion, a vast deal
Was Said by tlaz eels of
rival institutions respecting the policy of the
`Anse pursued a, the Unity, and
be • rs that the management was
created in the minds of the shareholders
punning extravagant course, adverse to the pecuniary interests
of the shareholders. It may have occurred, however, to ome or the
shareholders,anxiety for their interests ex-
that the xt. aordinary
Drhad been most un-
essed by the agents of rival companies—which
'emPul • the Ass 'et +tion—was not above
ous in their attempts to injure
Itis not usual for rivals to be so
anxious for the welfare
or their competitor, and you may well look with distrust upon advice
e°mine from such q'
quarters. If other companies have any interest at
Itsll our Association, it is in its downfall, and th y certainly will
eeP silenee, rather than v.lunteer advice, when they see us pursu-
ing a coarse which they fancy leads to destruction.
There may, however, be those who, unacq sainted with the philo-
'oPhy of advertising, might be inclined to douirt the Pruden, e of the
etrae adopted, and to such I would address a few words of explana-
-30
e--fie•fie•
uppo•ing that an ordinary advertisement were to appear e
k 1 sz
y
Your local papers—Liverpool, for example—for 12 mo nth- ;
"'paid dnaturally,such advertising necessary for
consider, an
Publicity, pub-
lie + seeing that there are numberless insurers and a great
ea
") appeal to You would not think that course extravarant. he
"I milture of the money would excite no surprise. No "friendly
en„,"tmg" would reach your ear of the reckless expenditure of the
rartrgranent. Shareholders in M aishester, Nottingham, Bir-
gh na, Leeds, Eastern Counties, Hampshire, and •n the west,
would think with you. But what would be the result ? In doing
th,a
we should have expended, in 12 months, 30 001/.1 And for
Shat p As it created no surprise in the mind of the Sharehold, rs,
it would have aroused no attention with the pubic. But we
t',Penit in one slay, a thirtieth" Tart of the money, and ins the
r,,re-a-'heets of the great metropolitan press, whose circulations
nt ascribed by the boundaries of the world one, , we exhibit in one
tte37our Proerese, position, and principles. It is the concentration,
a onlv to lieobtained,which startles and most effectually attracts
Public •
.r attention.
Ai, ser •
leth le,,ine your attentive perusel of the advertisement of the
oaerat 'Natant, I could just remark that the principles of the Unity
ASAurance A-soc!ation, and the benefits which will accrue
to assurers in that institution, you will al.o find there explained.
he interest., of the two associations are now so identified, that
searcel
„, 3' Possible to take any step with regard tolhe one without
ree„T"mg the other. Lest year the expense of the large advertise-
,seaewas borne by the Unity Fire Association alone. Now the ex-
ov.„na_ is divided in proportion between the two associations. This is
07.0 f the many advantages which will be derived by the two asso-
"woll9 acting in concert.
I have the honour to remain, Gentlemen,
Your most obedient servant,
THOMAS 11. BAYLIS,
Managing Director.
ler

iRIESEMAR, protected by Royal Letters
Patent of England, and secured by the Seals of the Ecolo de
Ltarrnacie de Paris, and the Imperial College of Medicine, Vienna.

TRIESEMAR, No. 1,
ig a remedy for Relaxation, Spermatorrhoea, and Exhaustion of the
SYttem.

TRIESEMAR, No. 2,
oTectually, in the short space of three days, completely and entirely
eradicates all traces of those Disorders which Capivi and Cubebs
hive so long been thought an antidote for, to the ruin of the health
of a vast portion of the population.
TRIESEMAR, No. 3,
Is the great Continental Remedy for that class of Disorders, which
unfortunately the English physician treats with Mercury, to the in-
evitable destruction of the patient's constitution, and which all the
sarsaparilla in the world cannot remove.
TRIESEMAR, No. 1,2, and 3, are alike devoid of taste or smell,
and of all nauseating qualities. They may lie on the toilet table
Without their use being suspected.
Sold in tin cases at I Is. each, free by post, 2s. extra, divided into
a.eParate doses, as administered by Valpeau, Lallemand, Roux,
oce., &c.—To be had Wholesale and Retail in London of Robert John-
ston, 68, Cornhill; Hannay and Co., 63, Oxford-street; and Sanger,
150, Oxford-street.

THE NEW PALETO T.-
8p vln the vast number of new inventions, which E. MOSES and
have had the pleasure of submitting to their patrons and the
Public, the Paletot which they have just introduced possesses a most
prominent place; it is the article of Attire required for the season
123, all classes, and is a pioneer of the richest and most novel at, les
for the ensuing Autumn in the preparation of which E. MOSES and
Son are uniting all the forces of Commerce, Skill, Experience, and
AaPital. This Paletot is the most ingeniously contrived garment
hic,
ti it has been invented, and is the result of mathematical
great experience in the art of designing and Cutting Dress.
It
pas been the object of E. Moses and Son to produce a paragon in
this description of Attire, which they have placed within the reach
of all classes, its price being 255. This article may be worn as Coat
o2LOvercoat, and it is the most gentlemanly and the most comfort-
"le garment ever presented.

lar• MOSES and SON are Merchant Tailors and Clothiers on the
ge*t scale and on the most practical princ,ples. They are mann-
lacturers of Shirts with the most elaborate embroidery, and in plain,
useful, and comfortable' styles. They arc Hosiers for Ladies and
Ge
llathtlemen in all stations and in all parts of the world. They arc
e ters and Boot and Shoemakers, and their productions are the most
aash. lonahle and the cheapest. They are Wholesale Clothiers, Hosiers,
7▪ lia Outfitters, and their Goods are the best, the most suitable, and'
to Merchants: Captains, and Emigrants they are the most profitable
strticlPs which can be shipped.
Full Lists of Outfits for ladies and gentlemen, with ship-sailing
tformation (gratis) on application, or post free.
"C A.I.ITION.—E. MOSES and SON regret having to guard the
fbile against imposition, havinT learned that the untradesman-like
tlleht d of " Being connected with their Establishment,'' or " Ifot' sr
obvious concern," has been resorted to in many instances, and
onous reasons, they beg to state that they have
NO CONNEXION WITH ANY OTHER 'MUSE IN OR OUT OF LONDON,
except their own Establishments, as follows :
London
85: City Establishment, 154, 155. 156, and 157, Minories, 84,
and 86, Aldgate. opposite the Church. all commtmicating.
London West-end Branch, 506, 507, 508, New Oxford-street, 1,2,
_ and 3, Hart-street, all commuicating.
I_lradtord (Yorkshire) Branch, 19 and 20, Bridge-street.
Sheffield Branch, 36, Fargate.
Colonial Wholesale Branch, Melbourne, Australia.
Merchant
Tailors. Clothiers, Hatters, Hosiers, Furriers, Boot and
_Shoe Makers, and General Outfitters for Ladies and Gentlemen.
IMPORTANT.—ShouId any article not give satisfaction, it will be
exchanged if desired, or, if preferred, the money will be returned
without hesitation. All goods are marked in plain figures, the lowest
Price, from which no abatement can be made.
The Establishments aro closed from sunset on Fridays to sunset
on Saturdays, when business is resumed till 12 o'clock.
niotnew Book, with illustrations, entitled" The Echo of Public
._cclatthlizg full lists of prices, our sysiem of self-moasure-
lai —"", &e. may be had on 'application, or post-frea.
Yon Pale lemmas. Qui at parla Italian.
igt Emi4 D M 114 14124 PP4124!