The Sun.
London, England, 1853-07-07 00:00:00

REDUCTION OF ADVERTISEMENT DUTY.

WE are always glad to hear of a reduction of
duty, and think everybody must entertain the same sen-
timent. The duty on advertising has not been so much a tax on
newspapers as on businessmen and servants communicating with
the public by means of advertisements. It will be obvious to every
observer that E. Mons and SON have adopted this means of in-
tercourse with their friends and the public to a larger extent than
toy other Business Establishment ; yet they have never been able
fully to express the facilities they have in the Tailoring, Cloth-
ing, Ratting, Hosiery, Boot and Shoe Making, and General Out-
fitting Business for Ladies, Gentlemen, and Children. To have
done so would have required space not less than half that of an
ordinary newspaper, or would have occupied the pages of any
supplement published. If it is remembered that the most gigantic
and commodious Establishment ever maintained is that of E.
MOSES and Son, Alcigate end Minories, and that another called a
Branch of this commercial pile is occupying the most conspicuous
position at the West End (New Oxford-street, Corner of Hart-
street); and in Yorkshire, at Sheffield and Bradford, are two others
of equal celebrity. Thousands on thousands are contributing to
these stores of magnificence and comfort ; and while. the greatest
benefits are derived by the public from cheap and elegant articles
of Dress, an advantage is posses..ed by thousands from the em-
ployment thus distributed amongst the people. If, therefore, E.
Moses and SON had been inclined to indulge in amplification, it
would have been difficult for them to express one-half the char-
acteristics of their unrivalled Business Establishments, where the
most accomplished artists in the world are daily devising novel-
ties in Attire—where for each season the most appropriate mate-
rials and styles are associated—where every section in society is
furnished with unparalleled articles of Dress to measure or ready-
made—where separate departments, each communicating, display
the most extensive, novel, elegant, and superior stock of Caps, Hats,
Hosiery, &c., and where a Wholesale Clothing Business is conducted
which has for many years proved the most profitable means of in-
vestment to tradesmen, merchants, captains, end all classes of emi-
grants. At this time E. Moses and Sox ins ite particular attention
to their extraordinary preparations for the Summer Season, which
comprise novelties in every way excelling, and specially so in Juve-
nile Attire, to which the attention of the best as Lists and workmen
in the world has been distinctly directed. Whatever may be the
benefits derived from reduced taxation, E. MOSES and Sox are confi-
dent that the reductions they are makinl in the price of every de-
scription of Clothing will be the greatest of all advantages to the
public.
CAUTION.—E. MOSES and SON regret having to guard the
public against imposition, having learned that the nntradesman-like
falsehood of " Being connected with their Establishment," or " It's
the same comma," has been resorted to in many instances, and for
obvious reasons, they beg to state that they have
No CONNEXION WITH ANT OTHER HOUSE IN OS OUT OF LONDON,

except their own Establishments, as follows :

London City Establishment, 154, 155, 156, and 157, Minories, 83,
84,85, and 86, Aldgate, opposite the Church, all communicating.
London West-end Branch, 506, 507, 508, New Oxford-street, 1,2,
3, Hart-street, all communicating.
Bradford (Yorkshire) Branch, 19 and 20, Bridge-street.
Sheffield Branch, 36, Fargate.
Merchant Tailors, Clothiers, Hatters, Hosiers, Boot and Shoe
Makers, and General Outfitters for Ladies and Gentlemen.
IMPORTANT.—ShouId any article not give satisfaction, it will be
exchanged if desired, or, if preferred, the money will be returned
without hesitation. All goods are marked in plain figures, the lowest
price, from which no abatement can be made.
The Establishments are closed from sunset Friday to sunset on
Saturdays, when business is resumed till 12 o'clock.
A new Book, •' The Herald of the Seasons," containing full lists
of prices, our system of self-measurement, facts relative to Australia,
advice to emigrants, &c., may be had on application, or post-free to
any part of the kingdom.
A handsome Almanac for the year ending 1853 can be had gratis,
on application.
lei l'on perle Francais. Qui si parla Italian.
Hier scrlcht man Deutsch. Aqua se habla Espanol