The Sun.
London, England, 1853-07-05 00:00:00

REDUCTION OF ADVERTISEMENT DUTY.

WE are always glad to hear of a reduction of
duty, and think everybody must entertain the same sen-
Vment. The duty on advertising has not been so much a tax on
newspapers as on businessmen and servants communicating aith
the public by means of advertisements. It will be obvious to every
observer that E. Moses and Soar have adopted this meting, of in-
tercourse with their friends and the public to a larger extent than
any other Business Establishment ; yet they have never been able
fully to express the facilities they have in the Tallorinf;*, Cloth-
lag, Hatting, Hosiery, Boot and Shoe Making, and General Out-
fitting Business for Ladles, Gentlemen, and Children. To have
done so would have required space not less than half that of an
ordinary newspaper, or would have occupied the pages of any
supplement published. If it is remembered that the most gigantic
and commodious Establishment ever maintained is that of E.
Moses and Sosr, Aldgate and Minories, and that another called a
Branch of this commercial pile is occupying the most conspicuous
position at the West End (New Oxford-street, Corner of Hart-
street); and id Yorkshire, at Sheffield and Bradford, are two others
of equal celebro- Thousands on thousands are coutr:butin't to
these stores of miNnificence and comfeirt ; and while the greatest
benefits aro derived by the public from cheap and elegant articles
of Dress, an advantage Is possessed by thousands from the em-
ployment thus distributed amongst the people. If, therefore, E.
Moses and Son bad been inclined to indulge in amplification, it
would have been difficult for them to express one-half the' char-
acteristics of their unrivalled Business Establishments, where the
most accomplished artists in the world are daily devising novel-
ties in Attire—where for each season the most appropriate mate-
ria's and styles are associated—where every section in society is
furnished with unparalleled arLiclei of Dress to measure or ready-
made—where separate departments, each communicating, display
the most extensive, novel, elegant, and superior stock of Caps, Hats.
Hosiery, &c., and where a Wholesale Clothing Business is conducted
which has for many years proved the most profitable means of in-
vestment to tradesmen, merchants, captains, and all classes of emi-
grants. At this time E. Moses and SON invite particular attention
to their extraordinary preparations for the Summer Season, which
comprise novelties in every way excelling, and specially so in Juve-
ni'e Attire, to which the attention of the best artists and workmen
in the world has been distinctly directed. Whatever may be the
benefits derived from reduced taxation, E. Moses and SON are confi-
dent that the reductions they are making in the price of every de-
scription of Clothing will be the greatest )f all advantages to the
public.
CAUTION.—E. MOSES and SON reg ret having to guard the
public against imposition, having learned tl tat the untradesman-like
falsehood of " Being connected with their 3Elstablishment," or " It's
the same concern," has been resorted to in many instances, and for
obvious reasons, they beg to state that Mr/ have
No CONNEXION WITH ANY OTHER HOUSE. IN OR OUT OF LONDON,
except their own Establishment: I, as follows : •
London City Establishment, 154, 155, it 6, and 157, )(fineries, 83,
84, 85, and 86, Aldgate, opposite the Church t, all communicating.
Loodon West-end Branch, 506, 507, 508, New Oxford-street, 1,2,

Makers, Merchantayid
......... ___. .. _..... _ , - -
3, Liart-street, all communicating.
Bradford (Yorkshire) Branch, 19 and 2i ), Bridge-street.
Sheffield Branch, 36, s'argate.
mand Shoe
t e Tailors,nc al
IMPORTANT.—ShouId any article not give satisfaction, it will be
Coluottfihtiteerrss, tfoHraLttaderises,
exchanged if desired, or, if preferred, the money will be returned
. EttirdieGers'ntlilem®et
without hesitation. All goods are marked in plain figures, tholowest
price, from which no abatement can be rm %de.
The Establishments are closed from slut .set Friday to sunset on
Saturdays, when business is resumed till It I o'clock.
A new Book, " The Herald of the Seasc nts,” containing fall lists
of prices, our system of self.measnrement„f. acts relative to Australia,
advice to emigrants, &c, may be had on al ,plication, or post-free to
anY Part of the kingdom.
A handsome Almanac for the year err Jing 1853 can be had • gratis,
on application.
Id Pen parle Francais. Qui si parla Italian.
liier spricht PISA Deutsch, Aqua as bolls Espanol

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