The Sun.
London, England, 1853-07-29 00:00:00

THE AUSTRALIAN DIRECT STEAM
NAVIGATION COMPANY, via Panama.
Incorporated by Royal Charter, bearing date 24th June, 1853,
whereby the liability of individual shareholders is limited to the
several amounts of their shares.

Capital, £1,06,000--, in 40,000 shares of £25 each,
With power to increase the same.
Deposit £2 per share.
DIRECTORS.

CHAIRMAN, pro tem.—Sir JOHN CAMPBELL, K.C.H., 10, Harley-
street, Cavendish-square, Director of the National Provincial
Bank of England.
John Carnac Morris. Esq., F.R.S., late of the E. I. Company's Ser-
vice, 10, Mansfle;d•street, Portland-place.
Christopher R. M. Talbot, Esq., M.P., 3, Cavendish-square, and
Margam, Giamorgan, Chairman of the South Wales Railway.
Captain Thomas Bulkeley, Clewer-lodge, Windsor, Director of the

Great Western and South Wales Railways.
George Herring. Esq., 12, Old Broad-street, of the firm of G. and A.
Herring and Co.
George Clive, Esq., 20, Eaton-square, Director of the Commercial
Bank of London.
Captain A. S. Hamond. R.N., Freshwater, Isle of Wight.
Henry Simonds, Esq., Reading, Director of the Great Western and
South Wales Railways.
Joseph Underwood, Esq., Eastcheap, Director of the Commercial
Bank of London.
William Fanning, Esq., 10, Gloucester-gardens, Hyde-park.
John Jackson, Esq., late of the East India Company's Service.
Captain J. C. Hoseason, R.N.. 7, Stafford-street,Albemarle-street.
George Barber, Esq., 50, Mark•lane, of the firm of Barber and
Barker, Director of the Melbourne Dock and Railway Company.
James J. Macintyre, Esq., Sydenham-park, late merchant in
Sydney.

(With power to add to their number.)
DIREITORE OF NAUTICAL DEPARTMENT.
Captain Andrew Snape Hamond, R.N.
Captain John Cochrane Hoseason, R.N.
CONSULTING ENGlNEER—Alexander Gordon, ESq., Member Inst

C.E., 22, Fludyer-street, Whitehall.
BANKERS.
Messrs. Prescott, Grote, Cave, and Cave, Threadneedle-street.
The Carnmerefal Bank of London, Lothbury, and lienrietta-streel

Covent-garden.
COUNTRY BANKEM—The National Provincial Bank of England

SOLICITORS.

Messrs. Maples, Maples, aniie;;;;Trederiek's-place, Old Jewry.
BROKERS.__

Messrs. Mullen, Marshall, and Daniell, 3, Lombard-street.
Messrs. Robins and Barber, 29, Threadneedle-street.
SECRETARY —Henry Foreman, Eaq.
- Offices-62, Moorgate-street.
Her Majesty in Council having granted a Royal Charter of Incor-
poration, the Directors feel it a duty promptly to bring- into effective
operation the means which-they believe best calculated to insure the
most direct and expeditious communication with Australia. and
thereby to satisfy a requirement of great and growing urgency.
The route proposed, viz.—the direct line connecting England with
Australia, and crossing the Isthmus of Panama, may he considered
as divided into three stages—the Atlantic passage, the transit across
the Isthmus, and the Pacific passage —to Sydney and Melbourne al-
ternately, coaling at °termite or other convenient station. On the
first it is unnecessary to dwell; of the seeond,-all difficulties are in
process of speedy removal by the line of railway now approaching •
its completion,* with attendant accommodation of suitable hotels at
both extremes; and the third, favoured as it is with the smoothest
seas, with moderate winds, a pleasant temperature, and the absence,
of adverse currents, may indisputably be described as presenting the
most unobjectionable navigation in the world.
The directors, therefore, availing themselves of the long practical
experience of Capts. A. S. liamond, R. N., and J. Cochrane Hoseason,
R.N.--.who, tor several years, have held command of steam-ships
on the Pacific, New Zealand, and Australian stations, and of whose
published opinions the soundness has been fully confirmed
by recent results, alopt this course, as comb'ning the essential ad-
vantages of speed, of comfort, of economy, of safety, reserving, how-
ever, the power to avail themselves of any more desirable line of
transit across any other section of Central america, which time may
possibly develop.

_
The speed and regularity with which paddle-wheel steamers--on
the Cunard and Collins' lines—have performed their passages across
the turbulent seas of the :Nod t Atlantic. having established a con-
viction that this mode of propulsion Is best calculated for long voy-
ages, at high velocity—it is proposed to employ paddle-wheel
steamers of about 3,000 tons, with commensurate engine power—
cembiuing all well established Improvements - in reference to ma-
chinery, uniformity of ,ize, proportions, and cabin accommodation.
The vessels will, proceed at stated periods from Milford Haven to
Aspinwall (Navy Bay). on the Atlantic side of the Isthmus ; from
whence passengers and cargo will be conveyed by railway to Panama,
on the Pacific side, and there re embarked for Aestralia, accomplish-
ing the whole distance, to or from, in about fifty-five days. The Di-
rectors, after the most deliberate consideration, have decided that
Milford Haven, as the port of departure promises advantages. which
few other ports can supply, via, the safest anchorage —entrance and
exit at all times—facilities of repair—supply of most suitable coats
—and easy communication by rail with London, Blanchester, and all,
the manufacturing districts.
It is thought unnecessary to dwell on the great extension of general
traffic, wherever proper facilities of intercourse by steam have been
afforded ; it may, however, be brbriefly stated that the produce of gold
daring the year 1852, in the colony of Victoria alone, amounted to over
18,000,090/„. with every prospect of a continuous increase, exclu-
sive of the Crod uce,of New South Wales, which forms alarge addi-
tion to th is val t amount ; that during the man ths January, February,
March, and April llat, the specie transmitted across the Isthmus—
from Porn and Chili, from the western coast of Mexico, and from
California—amounted to 20,410,796 dollars, exceeding 4,000,0001.
sterling; and that the passenger traffic by the same route and for
the same period amounted to 10,568 persons, irrespective of th-•se
conveyed by the San Juan de Nicaragua line. It may be, moreover,
observed that this extent of traffic, however great, affords no ade-
quate idea of the vast trade which will arise to feed this line when
in full operation, with all the important advantages of a completed
railway and of a systematic conduct of business.
Large additions to this vast traffic must necessarily flow from the
increasing intercourse between North America and the Australian
colonies, facilitated as such intercourse is by the powerful lines of
steamers alreaiy established between the United States and the
Isthmus of Panama in the North Atlantic, and between California
and Panama in the North Pacific.

The augmented line of steamers also employed by the Pacific
Steam Navigation Company between 'Valparaiso and Panama must
considerably swell the stream. These great results stand In perfect
independence of a line projected which will, in all probability, at no
distant period, connect California and China, and likewise of traffic
the natural result of conveyance of passePgers and valuable merchan-
dise diverted from old and drcuitons routes.

The Directors derive great encouragement from the knowledge
that the oejecti of this Company are favonred with the high approval
of British merchants in general. Many of the most eminent London
houses have strongly expressed their approbation ; and the following
document fully attests the spirit in which the enterprise is regarded
by several influential and distinguished Manchester firms:—
" We, the undersigned, being desirous of encouraging the esta-
blishment of a line of first class steal packets, offering increased
facilities and advantages for the transit of passengers and goods, to
and from Australia and the different important states in the Pacific
Ocean, and being deeply impressed with the advantages of the route
by the way of the Isthmus of Panama, since the establishment of
the railroad at that place connecting the two oceans—hereby signi,y
our approval of the projected British and Australian Direct Screw
Packet Company,t for the purpose of carrying out the line of com-
munication to those parts in the most efficient manner."
(Signed)
R. Gladstone and Co. Henry B. Jackson.
liorrocks, Jacson, and Co. R. I. Farbridge and Co.
Robert Smith and Co. B. Liebert.
Robert Gardner. Prescott, Brothers, and Co.
Samuel Mendel. Thos. Cardwell and Co.
irobt. Barbour and Brothers. Oswald Stevenson and Co.
John Peuder and Co. J. A. Turner and Co.
George Fraser, Son, and Co.

As indicative of the approval of the Australian authorities and com-
munity--they have much satisfaction in adding the following extract
of a letter received from Stuart Alexander Donaldson, Esq., Member
of the Legislative Council of th 3 colony of New South Wales, dated
"Sydney, 22d November, 1852:"
" In my place in council I have ever been a warm public advocate
for the advantages of steam--and all I have ever said has gained ten-
fold force since the stupendous gold discovery ; and, moreover. I
have lately advocated this very Panama line—•and I carried, on the
28th of August, by a unanimous vote of the council, a public grant of
6,0001. a year to the first company that shall bring Sydney within a
comae of post of 120 dais with London. My original idea was all for
Panama, but I generalised the motion to obtain unanimity; and
that Panama wilt first claim the bonus I feel quite sure. The gold
will go ly the quickest boats. The quantity of gold to' be produced
in 1853 and 1854 no human being can tell ; it la at present nearly at
the rate of 20,000,0001. a-year. I assure you I feel the greatest in-
terest in your success, and great confidence that your line will pay."
The unsatisfactory state of the present communication with the
Australian Colonies, coupled with the strong feeling prevalent in
favour of the Panama route,: points to this as the only means left of
establishing the shortest possible period of communication ; and the
Directors, from the demonstrations and experience of the nautical
members of their Board, from the assurances of the most successful
ship-builders and engineers, and from arrangements formed at
Panama, entertain no doubt that the passage can be accomplished in
the time stated, and that the course of post can be safely and regu-
larly reduced to about 120 days, including the interval between
arrival and departure of the malls.
In conclusion, the Directors observe, that this Company, not bur.
dened with unsuitable ships, nor constrained to adopt unproductive
deviations, may confidently anticipate the ultimate command of the
postal service. They feel assured that, after arranging moderate
rates for passengers, specie, and freight—an ample margin for
working charges, insurance, and repairs and ALI() a reserved fund
for the replacement of ships and machinery-they aro justified in
believing that THIS TAVNIC LINE promises to realise a most remunera-
tive dividend.
_

Application for shares to be made on or betore the 20th August, to
the Secretary at the Company's offices, 62, Moorgate-street ; to the
Brokers ; or to the .Agents of the National Provincial Bank of
England.
July, 1853.

FORM OF APPLICATION FOR SHARES.
To the Australian Direct Steam Navigation Company, via Panama.

Incorporated by Royal t harter.
I request you Will allot me shares, or any less number of
shares, of 251. each, in the Company, and I engage to accept the
shares so allotted tome, and to pay the deposit of 21. per share there-
on, in such manner, and In such time and place, as shall be appointed
by the Directors r.f the Company for that purpose. And I further
engage to execute a deed of subscription, to the said Company, bind-
ing myself to accept and pay for the shares allotted to me. and also
to execute the deed or deeds of settlement of the Company.
Dated this day of 1853.
Letters and notices to me may be sent by post addressed :
Residence .. •
Profession or trade • • • • • • • • • • • • • •
Reference .... • • ••••** • • ' •

* The time of transit across the Isthmus by rail will probably not
exceed two hours.
t The title assumed by this Company previous to the decision that
the paddle-wheel should be adopted as the motive power.
•` Melbourne, April, 'M.—Hitherto the communication by
steamers, via the Cape of Good Hope, instead
of proving a boon to
the Colonies, has b,zen a serious detriment to business.
wre are anxiously looking—with our Eastern neighbours—for
the establishment of the Panama line.7—Thnes, July 4, 1853.