The Sun.
London, England, 1865-02-06 00:00:00

E PALL-MALL GAZETTE,
An Evening Newspaper and Review,
Will appear en TUESDAY, February 7. Price T Qropen:e.

THE PALL-MALL GAZETTE.
An Evening Newspaper and Review.
It is difficult to des ribe the plan of an enterprise like the
PALL-MALI. GAZETTE without seeming to boast, or to
decry the efforts of others. But we are unwill ng to lose the
advantage of a few words of t xp'anation, and we therefore
trust the candour of the reader for a just interpretation ot
our meaning.
The PALL-MALL GAZ WITTE will contain all the news
proper to an Evening journal But, addressed as it will
ll
be
to edumted men and women, the space of the paper wil not
be occupied by trifling chronicles, nor by that excess ot words
which adds nothing to the interest of news, ape,- ricord3,
while it d,stroys their significance. Literary cousideratio
written
ns
alone owe' determine us to have our News Reports
i plain English ; but beyond these there is the fact that the
lessons to be found in many an accident of human life or
Si) ial polity are lost in the turgid lanr,-uage in w, tell they are
commonly narra.ed.
Events made known by the Morning Papers may be dis-
eased in tie L-3IA.LL GAZE e'rE ot the sante day,
but they wi I not be reported anew. Trustworthy advicet
iron), the Money 3larket will be included in the Aews of the
Day.
The rest of the paper kby far the greater cart) will be made
up of original articles, upon the many things which engage
tne tho ghts, or employ the energies, or amuse the leisure of
mankind. Public Affairs, Litet ature, the Arts, and all the
influences which strenethen or dissipate ziociety, will be dis-
cussed by men whose independence and authority are equally
unquestionable, and who are accustomed to regard the public
ex, ression of opinion as a serious thing. Ttiis is the of
aim of the FALL-MALL GAZETT :to bring into daily
' m that full manure of thought and culture which is
journal's
now found only in Rev
At the same time, we by no means intend to make the
paper pedantic or solemn. Humou, is too powerful, as well
.8 too pleasant, to be lett out of the design ; which will lose
none ot the advantages of occasional trifling. If a thin." can
be said better in verse than in prose, it will bg said in verse.
vpigram, but not spite—burlesque, but not vulgarity—will
be. readily admitted into its columns ; and since
_a joke is
often as illustrative as an argument, good jukes will be wel-
come too
It will be understold that this r4lTertisement is rather a
proclamation of idea and of effort than of promise. But
the proclamation is not made bef.,re a large number of able
writers have accepted the idea, and pledged themselves to
• the effort.

Office of the Pall-31a,1 Gazette,
14, Saliabury-street, Strand, W.C.

LIFEBOAT SERVICES.—During the storms
of the past year 1864 the boats of the National Lifeb.aat
Institution have saved 432 persons from different wrecks on
our coasts, The Institution also expended £19,531 145. sd.
In the same period on lifeboat establishments, in addition to
grantteg £1,569 as rewards for saving 693 shipwrecked per-
sans by its lifeboats, and other means.
The Committee of the Institution earnestly A ?PEAL to
the i üblic for ASSISTANCE to enable them to meet the
continued heavy aemands on the institution's 110 lifeboat
establishments.
Contributions are received by Messrs Willis and Co..
'Terries and Co , Coutts and Co., and by all the Landon
,and
country bankers ; and by the Secretary, Richard Lewis, Esq.
at the Institution, 14, John-street, Adelphi.