The Sun.
London, England, 1865-02-07 00:00:00

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THE PALL-MALL GAZETTE,
An Evening Newspaper and Review,
No. 118 This Day published. Price T wopence.
Office, 14, Salisbury-street, Strand, W.C.

THE PALL-MALL GAZETTE.
An Evening Newspaper and Review.
It is difficult to deszribe the plan of an enterprise like the
PALL-MALL GAZETTE without seeming to boast, or to
decry the efforts of others. But we are unwilling to lose the
advantage of a few words of exp'anation, and we therefore
trust the candour of the reader for a just interpretation of
our meaning.
The PALL-MALL GAZ ETTE will contain all the news
proper to an Evening journal. But, addressed as it will be
to eduzated men and women, the space of the paper will not
be occupied by trifling chronicles, nor by that excess of words
which adds nothing to the ihterest of newspaper records,
while it destroys their significance. Literary considerations
alone ss ould determine us to have our News Reports written
i t plain English ; but beyond these there is the fact that the
lessons to be found in many an accident of human life or
so,ial polity arc lost in the turgid language in which they are
commonly narrated.
Events made known by the Morning Papers may be dis-
cussed in t' e PAI L-MALL GAZETTE of the same day,
but they wi 1 not be reported anew. Trustworthy advicea
trom the Money Market will be ineuded in the .L\ ewe of the
ray.
The rest of the paper ;by far the greater part) will be made
up of orig;nal articles, upon the many things which engage
tne tho.,gh Is, or employ the energies, or amuse the leisure of
mankind. Public Affairs, Literature, the Arts, and all the
influences which strengthen or dissipate society, will be dis-
cussed by men whose independence and authority are equally
unquestionable, and who are accustomed to regard the public
ex; ression of opinion as a serious thing. This is the , h'ef
aim of the PALL-MALL GAZETTE: to bring into daily
journalism that fun measure of thought and culture which is
now found only In Reviews.
At the same time, we by no means intend to make the
paper pedantic or solemn. Humour is too powerful, as well
as too pleasant, to be lett out of the design ; which will lose
none of the acvantag,es of occasional trifling., if a thing can
be said better in verse than in prose, it will be said in verse.
Epigram, but not spite—burlesque, but not vulgarity—will
be readily admitted into its columns ; and since a joke is
often as illustrative as an argument, good jokes will be wel-
come too
It will be understood that this advertisement is rather a
proclamation of idea and of effort than of promise. But
the proclamation is not made bef,:re a lare number of able
writers have accepted the idea, and pledged themselves to
the effort.
Office of the Pall-Mal Gazette,
14, Salisbury-street, Strand, W.C.

T E MAJESTY'S THEATRE.
Sole Manager and birector, Mr. W. Harrison.
THIS EVENING the performance will commence wi h
the new iDdkr, LA RA. Principal characters by Alessi .
Swift, G. Honey, Forbe,, Terrott, and Renwick; nese
Louisa Pyne, Cc itrell, Burrington, and Romer.
Conductor, Signor A EDIT'.
After the Opera will be given the Burlesque, entitled THE
LION AND THE UNICORN. Principal characters, Messrs.
Rouse, Anderson, &c. ; Misses E. Button, Cottrell, Furtado.
To conclude w.th the GRAND TRANSFORMATION
SCENE.