The Sun.
London, England, 1863-07-30 00:00:00

SHIPPING—This Day.

LONDON, July 30.—Wind this day at noon—North-
Easterly ; light breeze, and fine weather.

BY ELECTRIC TELEGRAPH.
PLYMOUTH, 1 hursday Morning,
The ship Malakoff, 1,200 tons. Captain Jago, 96 days
from Callao, with guano, and the Norwegian barque Apollo,
with timber, have arrived in the Sound.

BY MAGNETIC TELEGRAPH.
GRAVESEND, Thursday Morning.
Arrived.—Chariot of Faille, from Otago ; Canopus, from
Archangel;
Oram ; Trefus, from Pomerbn ; from Tarragona ;
Jane, from Gottenburg ; Twee Broieis, from
Triton, from Porneron ; Sagitta, from Havannah ; Gerdina,
from Genoa; Miss Evans, from Seville; Niord, from
Nestate.
DEAL, Thursday Morning.
Passed (in tow), July 29.—Glendower, from Melbourne,
per London.
Passed—H.M.S. Fox, from IV( olwich, for the westward ;
Quaile, for the Cape of Go.,d Hope; Ellen Oliver, for
Quebec—both from Shields.

A TALE OF MY LANDLORD.—" I don't care for
;he town," said J. Mellows, when I complimented

him on the sanitary advantages it may or may not possess.
" I wish I had never seen the town 1" " You don't belong
to it, Mr. Mellows ?" " Belong to it I" repeated Mellows.
"If I didn't belong to a better style of town than this, I'd
take and drown myself in a pail." It then occurred to me
that Mellows, having so little to do, was habitually thrown
back on his internal resources—by which I mean the Dol-
phin's cellar. " What we want," said Mellows, pulling off
his hat, and making as if he emptied it of the last load of
Disgust that had exuded from his brain, before he put it on
again for another load, " what we want is a Branch. The
Petition for the Branch Bill is in the coffee-room. Would
you put your name t)it ? Every little helps." I found the
document in question stretched out flat on the coffee-room
table by the aid of certain weights from the kitchen, and I

gave it'the additional weight of my uncommercial signature.
To the best of my belief, I bound myself to the modest
statement that universal traffic, happiness, prosperity, and
civilisation, together with unbounded national triumph in
competition with the foreigner, would infallibly flow from
the Branch. Having achi-Ned this constitutional feat, I
asked Mr. Mellows it he could grace my dinner with a pint
of good wine? Mr. Mellows thus replied, "If I couldn't give
you a pint of good wine, I'd—there—l'd take and drown my-
self in a pail. But I was deceived when I bought this busi-
ness, and the stock was higgledy-piggledy, and I haven't yet
tasted my way quite through it with a view to sort-
ing it. Therefore, if you order one kind and get another
change till it comes right. For what," sßid Mellows, un-
loading his hat as before, "what would you or ropy gentle-
man do, if you ordered one kind of wine and was required
to drink another? Why, you'd (min naturally and properly,
having the feelings of a gentleman), you'd take and drown
yourself in a pail l" Charles Dickens, in "All the Year
Round."

BULWER'S TRIBUTE TO LAMARTINE !—When
Alphonbe Limartine, by en immortal epeech, in
which there is no wit and no sparkle, struck down to his
feet the red flag, we recognised intuitively the difference be-
tween the maxim-maker's knowledge of the conventional

plloeotriouurartctio's
AknlpohwolnusdageLof the universal
the heart in that moment whichmartin° for
his
France and the peace of Europe, matter what
w
ts in the knowledge of the world—detects by
knowledge
dignityomrrl
seda hnea
idnsh;dfee
eatottheft
ce.
saved the
which rulers destined to replace him learnedut to prcfit I
p
Honour to that one triumph of poetryinto action!
Honour to Alphonse Lamariine I I bow my head, and
pass on.—From the new number of Blackwood.
THE TRUE TB EORY OF ADVERTISIN G.—Ad vortis,
ing always reminds me of a roulette table. I stake
my money on the odd numb3rs, and my neighbour on the
even. If I win be loses, if I lose be wins; but, in either case,
the bank—which, in the present instance, is represented by
the press—gains its commission. And there are other
resemblances between the game of advertising and that of
the green baize tables. If you must gamble, the first rule
is—Go in heavily, and play high. In that event, you may
win a great "coup ;" but if you go on with ped,' ling stakes
,tncl a cautious system, you are absolutely certain to lose.
So, if you must resort to puff advertising—advertise, every..
where and anywhere, to the utmost of your means, or your
credit,
Gazette. But if you trifle with advertising, you will lose
and you will end in the House of Lords or—in the
your money v:thout a doubt. As the majority of mankind
have not the courage to play a bold game in any pursuit, it
is certain that, as a rule, advertisers make small ventures,
and waste their substance foolishly.—Once a Wee?.