The Sun.
London, England, 1863-01-10 00:00:00

CITY of LONDON and GENERAL FIRE and
LIFE INSURANCE COM I'ANY (Limited).
CAPITAL, ONE MILLION.
In 40,000 shares of £25 each. Deposit, £1 per share, and
Li 10s. on allotment.
First issue of shares, 20,000.
DIRECTORS.
R. J. Blyth, Esq. (Messrs. Blyth and`Co.)
William Proctor Baker, Esq. (Messrs. William Baker and
Son, Bristol).
W. W. Cutts, Esq. (Messrs. Linley, Cutts. and Co.)
James Fennings, Esq (Fennings's-wharf, London-bridge).
S. H. Hadley, Esq. (Messrs. Hadley), City Mills.
Sydney B. t odge, Esq. (Messrs. Bryant and Hodge).
Richard Hunt, Esq. (Messrs. Hunt and Gammon, Stanst ead
Herts).
Cyrus Legg, Esq., Bermondsey.
Paul Margetson, Esq. (Messrs. Paul Margetson and Co.)
Francis Nash, Esq. (Messrs. Nash, Hicks, and Nash).
N. Reyner, Esq., Lancaster-buildings, Liverpool.
With power to add to thdr number.
LICITORS.
Messrs. Howard andCo.,O
Paternoster-row, London.
Messrs. Dunoans, Squarey, and Blackmote, Liverpool.
BA.NKER
The Metropolitan and Provincial
Bank, 75, Comhill.
BROKERS.
Sir Robert Carden and Son, Royal Exchange-buildings.
Temporary Offices : 73, Cheapside, London, B.C.

• PROSPECTUS.
The City of London and General Fire and Life Insurance
Company (Limited) is established under the new Act, whereby
the liability is strictly Limited, and on no speculative basis,
but to supply an urgent and growing public want. It com-
mences under most influential auspices, and with support
secured both in the metropolis and in some of the principal
provincial centres of business and wealth.
The lucrative and important business of fire insurance is, in
various respects, in an anomalous condit on, involving hard-
ships to many holders of insurable property, and obstructing
tne natural development of transactions. The value insured
against fire in the United Kingdom is increasing and must
continue to do so, in virtue of the general increase of wealth,
and, still more, of intelligence. Between 1851 and 1861 it had
advanced fro m£858,000,000 to the vast amount of £1,200,G00,000.
But, considering the progress of public knowledge, respect-
ing the advantages and duty of insuring, and that the insur-
able property in the country is estimated at above
£4,000,0 0, 00, the amount so protected would beyond doubt
be very much larger, but for the obstructions just indicated.
The success which has attended the offices established since
the great fire of Tooley-street, as evinced in their first re-
ports, and who have substantially carried out tie principles,
recommended at the Mansion House meeting, of charging
fair and moderate ad valorem premiums upon each class o
risk, and of not inflicting on the insured an arbitrary and
sometimes extortionate tariff, shows the willingness of the
public to support a more equitable system ; but as no one
office can go beyond a certain line of risk upon individual in-
surances, and the combined offices refuse to do business at
any but the tariff or arbitrary rates, it is impossible for them,
with that prudence so desirable in new offices, to meet the
demands upon its services.
The mercantile and other important classes are compelled
to pay what they consider to be unfair and immoderate rates,
or to remain inadequately protected—in very many instances
choosing the latter alternative.
Under these circumstances, and considering the great and
expanding field presented for lucrative operations, it might
be expected that new establishments would be founded to
take advantage of so favourable an opportunity.
This is the prominent object of the City of London and
Genera! Fire and Life Insurance Company Limited. At the
outset, the directors pledge themselves that at ne time will
they recognise the vexatious system of arbitrary charges, and
that their operations shall be apractical protest against it.
It may be satisfactory to observe, that this is no "pro-
moter's company ;" that there will be no promoters' claims
to subtract from the shareholders' capital and profits, as it is
brought forward purely upon mercantile grounds, with the
cordial friendship and concurrence of practical men of busi-
ness who have personally felt the necessity for it, and will
take an active interest in its career. Many of the offices which
have attained the most d stinguished success have arisen un-
der similar influences, which constitute the soundest origin

for an institution of this class.
It is intended to establish offices in Liverpool, Glasgow,
Edinburgh, Belfast, and other important districts, where
powerful connections and extensive circles of supporters are
ormed.
Of the life department it will hire suffice to observe that it
will be conducted in accordance with the spirit of genuine and
progressive improvement, and basedupon the principle which
as invariably obtained suczess —that of presenting alike to
policy holders and shareholders the largest measure of profit
compatible with perfect security and enduring benefit.
geteyreaml
managementbracingthe two great classes of insurance in one
(whilst keeping the special administra-
tion of each chatinct), the important objects of economy and
of ene getic action are served.
With such an arena for advantageous operations, the direc-
tors feel justified in bringing this institution to the notice
Of investors, as one possessing is an eminent degree the ele-
ments of great success.
Application for shares in the form annexed may be made
al 1 bge
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pnt
raye,
vek ori
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to the secretary at the temporary offices of
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ttoOttohooe bdrsidkeerrastOtortsiodolidletsosrsa,
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the deposits will be returned in full.
aollusoltympeanitdbteointemcoadmepany's bankers. In the event of no

----
FORM OF APPLICATION FOR SHARES.
To THE DIRECTORS OF THE CITY OF LONDON AND GENERAL
FIRE AND LIFE INSURANCE COMPAN 1 (LIMITED).
zGentlemen,—Having paid to your bankers the sum of
, being a deposit of £1 per share on shares in
the above company, I hereby request that you will allotibed me
that number, and I agree (according to the form prescr
by the articles of association) to accept such shares, or any
less number you may allot me, and to execute the articles of
association, when required ; and I request that my I, ame may
be placed on the register of shareholders for the shares so
allotted.

Name in full
Residence
Pro ession or business ........... •
Date ....