The Sun.
London, England, 1830-03-26 00:00:00

Ireland

In Britain 875,337
In Ireland . 121,683

1,000,010
or in round rumbers, there are cne million of advertise.
ments published annually in Britain and Ireland. These,
if equally divided among 400 newspapers, putting forth
580 publications weekly, or 30,000 in the year, would
allow 33 to each; but for the press generally, the number
will not exceed 20, when the extra share of a few leading
Journals is deducted. From this statement, we arrive at
the following extraordinary result :—" There are nearly a
half snore advertisements published in the 12 Daily Papers
of New York, than in all the 400 Papers of Britain , and
Ireland, including the 16 daily Journals of London !"
According to an article copied from an American Jour-
nal, which appeared in The Sun in January last, there
are above SOO Newspapers (827) in the United States, of
which 50 at least are Daily Papers ; and from files of many
of these which have passed through my hands, I consider
myself entitled to submit the following as a fair estimate
of the advertisements they contain :
Advertisements published in a Year by the American Press.
ADYERTISEMENTs.
12 Daily Papers in New York, with 339 advertisements
in each 1,455,000
33 ditto in other towns, with half the number, or 195
advertisements in each
750 Papers published once, twice, or thrice a.week, with
130 advertisements in each 6,34,4,000

Total in one year 10,105,000

Advertisements in the same period published by all the -
Papers in the British Isles 1,000,000
Thus we find that in Britain the number of advertise-
tisements published annually is only one-tenth of what are
published in America. Now Britain has twice the popu-
lation of America, anti more than twice the amount of
business, and ought, therefore, to have twice the quantity
of advertising. It follows that, whether we compute by
business or population, the quantity of advertising in Ame-
rica is to that in Britain as twen'y to one !
But even this statement does not show the disproportion
in its full extent. We must remember that there are two
millions of negroes in America who neither read papers nor
advertise—that nearly the whole advertising in every coun-
try proceeds from the inhabitants of towns, and that since
three-fourths of the population of America live by agricul-
ture, and two-thirds of that of Britain by arts, commerce,
and manufactures, the town population of the British Isles
is to that of America as four to one at least. The adver-
tising, therefore, in Britain, instead of being one-tenth of
what it is in America, ought to be four times as great ;
and hence when the conditions of the question are properly
stated, it would be no exaggeration to say, that the amount
of advertising in America is to that in the British Iles as
forty to one.
I hive " Bowen's Picture of Boston," published in
1829, now before me, from which I find that there are
34 newspapers published in that city, of which six are
daily, four thrice a week, eight twice a week, and sixteen
once a week. These, therefore, put forth eighty publica-
tions weekly. At the moderate rate of 200 advertise-
ments in each, these 34 papers must publish 830,000 in
the year, or more than are published in all England,
London included ! Boston has only 70,000 inhabitant+,
and, besides the 34 papers published in it, there are 44 pub-
lished in other towns of Massachusetts !
From a gentleman connected with the Press in Liver-
pool, I find that the number of advertisements which ap-
pear in one week in the eight papers published in that
town, is about '760. The comparison, therefore, stands

thus :
Advertisements published weekly in Bost;At 15,000
Advertisements published weekly in Liverpool 760
Now, Liverpool has twice as many inhabitants as Boston,
and at least three times as much business. Observe, then,
the marvellous contrast : Liverpool, whirls ought to have
thrice as much advertising as Boston, has only one-
twentieth part of the quantity, and the true proportion, in
the advertising, when business and population ere taken
into account, is as fifty or sixty to one in favour of the
American town !
Scotland has 36 newspapers, which in 1828 published
108,200 advertisements, as c.ppears front the duty paid,
amounting to 18,939/. On an average a single New York
daily paper publishes 120,300 !
On a first view it will appear scarcely credible tkat a
tax apparently trifling, which yields only 160,000/. per
annum to the Treasury, should so completely annihilate the
business of advertising; but the difficulty wid vanish when
it is seen how this tax, small as it seems, affects the price.
I have before me a scale of the charges for advertising
agreed upon by a joint resolution of the publishers of the
New York daily papers in 1821, and inserted in each
journal. It is as follows :—lt may be necessary to ex-
plain that a square means a portion of a column in length
equal to its breadth, which in the Americans papers gene-
rally contains 20 lives.
Charge in the New York Daily Papers for an Advertise-
ment not exceeding 20 lines, or one square.
American English
money. money.
Once! 75 cents. 3s. 3d.
Twice 1 dollar. 4 4
Every succeeding time cents. 0 ti!;,
Not exceeding 10 lines.

Once V 5O cents. 2 '2
Twice 75 do. 3 3
Every succeeding time do. 0 0;4
Annual advertising subscribers pay 4() dollars for one
Equare, if they take a copy of the paper, or 32 dollars if