The Sun.
London, England, 1837-10-04 00:00:00

LITERARY I NIS lITUTIONS.

1,
500 000
1,
Lond•oi University 100/. sh, all pd 231
700 Russell Tigs. sh. 9
King' College lOO/. pd 28
MISCELLANEOUS.
10,1100 Iss. Australian Agricultural....lool. sh 2flll. pd 34
6MO 41. per cent. British American Land Company 23/. pd 11
10:000 6/ per cent. Canada Co:ndany. 1001. sh, 24/. pi 31j
200,000 5!. per cent. Upper Canada Loan 9B
City Bonds, 4 per cent ....... ......... 10:
15,000 I/. 6s. General Steam Navigation ~,151, )h, 1:31. po 24
101. per cent. Hudson's Bay Stock
.2.000 11. London Coin. Sale Rooms Av. 75/, sh. 19
8,000 ...... .., Caontelionc Company . ...... -251 st. 2i/, pd 1/
New Brunswick L 41.4 Compa!sy 43/. pd 11
2,754 5/. per cent. Reversionary lnterestSoe.„loo/, sh. 100/. pd 125
.;,1y; 51. per cent. l)itto New 100/. sh. 701. sal SO
4:0(10 fti•lt•l, '1 hamea l'iirMoliim, 501. sli. 411 pd 5
10,000 6s. Vat) his aet.'s Land. 10(11, alt. 17/, pd 10

LIST OF SCOTTISH COMPANIES' PRICES.
SEPT. 23, 1837.
HANKS. •

, ..,0() 00 4. 61 p. ct. Ball% 01 ccotland 93/. 6s Bd. sh. all pd 19 11.
2,c00 OX-!. 54 p. ct. Royal of Scotland 100/. sh. all pd 156/.
'f,00,0%./. is p. ct. British Linen Company 1001. sh. :d1 pd el•-•/.
3' 000,01X1. 6/. p. ct. Commercial 5OOl. oh. 1001. pd 1701.
5.0+5i0,0000 , •.. c,.\ :Ilona! .lOO/.lh. 10/. pd 161.
o one!. CI p. et. GielsUOW Union ~,.„.• ;404 411. MI. pi Gi; 4
4:000,00/. 4p. ct. Western of Scotland 2OOl. sh 301. pd 3711.
INSURANCE COISIYA.NIES.
25' .000 sh. 61p. ct. Scott'sh Union 201. sh. 1/, pd 26s
-,503 61 p. ct. Hercules lOO/. sh. 10/. pd 131 15s.
1,5
,00p sp. ct. Insurance Co. of Scotland -.101. sh. all pd 111.
Aim 6p. ct. North British 2001. sh. 10/. pd 15/.
10100 sp. at, Caledonian fire.,, rt.. 101% 0.0;• 10f. pq 181°4
5,000 6P. Ct. PlOl4OlOl 10-poi.n-r::.1061. 44' 1,,04 PI hi la 4
100,000 3i p. pt, VVest ol Senti4Bß ... .....,.ner..-.1 Wt. fid c‘ OP
muit:rm,A,Nt6lYA. • •
4,310 ...... ... Eslin. and I_llss un, Cal-W."501. oh. all pd 221.
Ditto Allocated „Pi. di, all pd 65/.
5,400 5 per cent. Edinb.:Joint stack Water.... 251. sh. all pd 341.
Carron Iron Company ......250/. sh. all pd 45/.
2,0000 h 14 PPT cfmt. Shotts Iron Foundery 501. sh 38/. pd 440
xO,OOO 3 (ter ptmt.. Edinburgh Sa Loith Qiass.., i{ll. sh. 161. pd
0
4,:,00 14) i,or cent. E',/liiiburgh CoLd fi;t:i
l,
4.;450 10 pPr Pent. (444/9w Ci'as -• • -•251. sh. ail pd ri
150 if Par klut• 1,e114) 0441 G 55 .' '.-'1....201.01). all pd 444
1,205 Edinburgh and DalkeiSitallway...soLsh. bbl.
*OO 5 per peat. .Aiuita4ble Loin Company.“4sl.o. 01. Pd 104

(ADVERTI&FMENT
SUSSEX 'NEWSPAPERS.

(From the Brighton Guardian.)
Some few weeks ago we published an extract, affecting the
Sussex newspapers, from the Newspaper Stamp Returns made
to the House of Commons in obedience to its order dated 30th
June last ; and in so doing, we limited our extract to the first
five months of the half year which the return covered, and we
did so for two reasons,—first, because the limited extract to
made presented the true state, as near. al might be without
being precise, of the relative circulation of the mem.-
secondly because we did not desire to accompany the publica-
tion by explanatory remarks, disturbing the simplicity of the
return. Within the last few days however the return from
which we obtained an extract has been printed and circulated;
and we therefore, to prevent the public from being abused by
attempts which will be made to impose upon it by fallacious
numbers. now give the six months' return, with such remarks
as we think necessary to give Advertisers a full understanding
of the matter. The full return, then, is as follows;---.
Return of the Number of Stamps issued by the Stamp (Mee,
for all Newspapers in Great Britain and Ireland, from !at
Januarp 1537, to 80th June, both days inclusive, specifying
each Newspaper by name, and the Number of Stamps issued
each month during that period to each Newspaper.
LEXTRACT.]

1837.

Brighton Guardian .

Sussex Advertiser
Brighton Gazette
Brighton Herald..
Brighton Patriot
wh:

Jan.

Feb.

8000* 4000
5000 5265
5000-r 10000
4000 4000
6000

.. I

March.

April.

4000 8000
6500 3500
5000
4000
8000

.11ay.

June.

4000

4000 4000
6500 5'.'00
5000 10000
4000 14000
3000 6000

aim which the following results as the legitimate computed
yearly consumption of Stamps for the severaltapers.
Brighton Guardian
Sussex Advertiser
Brighton Gazette 60,000
Brighton Herald • 45,000
Brighton Patriot
Establishing the fact which we announced on the 19th of
July last, "that the Brighton Guardian had attained the
largest circulation in the county," outstripping its three
seniors. The Sussex Advertiser has been in being nearly a
century, the Brighton Herald 32 ) ears, the Brighton Gazette
rather better than 16 years, and the Guardian only 10A- years;
and it has now, as a reward of its incessant toils, its admitted
industry, and its proverbial accuracy publicly acknowledged by
one of its most determined political opponents, been placed at the
head of the newspaper press of the county. This is a compli-
ment to which we are not insensible ; and as the Guardian
was the first to introduce a full-sized newspaper into Sussex,
and to lead the way in the improvements which have taken
place in the county in the getting-up of newspapers generally,
so we can assure the public, that none of its energies will
be relaxed by the marked favour with which the exeitions of
its conductors have been honoured.

But we dare say that some interested parties will be found
to take exception to the annual computation we have made.
Nay, we have already seen a deception attempted upon the
public by parties who claim for our Tory Cotemporary a
yearly circulation of 70,000 ; and to expose this cunning fraud
upon the advertising public our present purpose. The de-
ceivers say—that 35,000 stamps have been issued :to the
Tory journal in the six months between the Ist of January and
30th of June, that twice 35 is 70, and consequently that the cir-
culation of the Brighton Gazette is 70,000 in the year. Now
this seems very plausible ; but when the hocus pocus is ex-
plained, it will be found to be as incorrect as the idea that
" twice one and twenty and twice twenty-one" are one and the
same thing.

A moment's attentive observation of the above return will
satisfy every observer that the circulation of the Brighten
Gazette does not exceed 5,000 per calendar month ; for it will
be seen that although 10,000 stamps with its instinctive die
were issued in February, not a single stamp was issued for
it in tee month of April; whence it is clear that the 20,000
issued to it in the first three months of the year sufficed for its
four months circulation, because till the fifth month has com-
menced, no fresh issue was made on its account ; and we are
strongly inclined to believe, for reasons which we will pre-
sently give, that part of the first three months' issue from the
Stamp Office remained to supply at least the first week of the
fifth month. But taking the ISSUE as the bona fide CONSUMP-
TION, it is clear beyond dispute that only 20,000 were used in
four months by the Brighton Gazette, and that another 5,000
issued in May supplied its wants in that month. If then not
more than 20,000 could be got rid of in four months, and the
next 5 000 answered all the calls for newspapers in May, can
any body doubt that the 10,000 issued in June was the supply
for two months ? In computing therefore the annual con-
sumption of the Brighton Gazette, the advertising public will
see the necessity of dividing the June supply between the
months of June and July; and in that case it will be, as we
have correctly stated.it, 60,000, or 4,000 below the Brighton
Guardian.

But we are not sure that it is entitled to be ranked so high.
We have already shewn, taking for granted that it consumed
month by month the stamps issued for its use, that in four
months it could only have circulated more than 20,000 copies;
but for reasons which we will now state, we are strongly in-
clined to believe that it had not circulated the whole of the
20,000 in the four months, and that enough remained to work
off its first publication in May. The Ist of May this year fell
on the Monday, so that the 5,000 stamps issued with its in-
stinctive die in that month could not have reached Brighton
till the 2nd. Now all persons connected with printing are
aware that paper before it is used for printing newspapers
requires to be well soaked in water for a very long time; and
we believe it is the invpriablo practice of our Tory contempo•
rary to wet down his stamps on the Monday, which is none
too soon. It fellows, as a matter of course, that stamps not
issued from the head office in London till the Monday could
not be soaking in water in Brighton on the same day ; and as
a further necessary consequence, that the first publication of
the Brighton Gazette in May, namely Thursday the 4th, was
supplied from the stock-in-hand issued from the Stamp Office
in the previous March

There is still another reason for supposing this to be the
case. Independently of the time being insufficient between
Tuesday morning and Wednesday afternoon, when the Brigh-
ton Gazette goes to press, for the paper to soak properly, no
newspaper proprietor since the institution of the instinctive
die, would risk the penalty of printing on unstamped paper,
by delaying till the 2d of the month the receipt of the stamps
which he requires for use in the afternoon of the 3d ; and we
are therefore confirmed in the opinion, in which we have no
doubt all thinking persons will join, that in settling the circu-
lation of the Brighton Gazette at 20,000 for the first four
months of the present year, we are ranking it higher than the
absolute fact justifies. Supposing that it had only stamps
enough left from its March supply for its issue in the first week
in May, and allowing—which, when we see such tricks are
Played, is scarcely justifiable—that it did consume the whole
of the 20,000 in the eighteen publications which, including
the 4th May, it has made since the commencement of the year,
we find that its actual annual circulation will be decreased to
something less than 68,000, leaving it 6,000 in the rear of the
Guardian, though it is its senior by six years.

What the motive of the proprietors of the Brighton Gazette
was in ordering a supply of 5,000 in March, when it is mani-
fest that they had the greater portion of their February supply
on hard, we shall leave others to decide ; we will only state
the fact that a Tory Membe-, who has since been kicked out
of the House of Commons by his constituency, moved early in
April fur newspaper returns; but by some mistake the order
of the House was limited to the Metropolitan Press. Had
the provincial issue been given at the same time, our Tory
Contemporary would have been decked in the borrowed plumes
of having had 20,000 stamps in three months; whence an an-
nual computation of 80,000 would have been trumpeted to the
world—with what honesty and approach to truth we leave the
public to declare. Whether our Tory Contemporary received
any intimation from the Tory ex-Member for Belfast, we
know not; but it does seem curious that the consumption of
April should have been anticipated by the issues in lebruary
and March and we fear, when the public come to remark
that the same manceuvre is repeated in June, without the
shadow of pretext, that it will be of opinion that something
like a settled design existed to act not only dishonestly to-
wards the public, but to take a mean and dastardly advantage
of contemporaries whom these Tories dare not encounter on
even terms, and saying little for the honesty of their profes-
sions of attachment to that holy Religion which inculcates
principles of rectitude and honest dealing towards one's neigh-
bour,

The same remarks apply to the young Brighton paper. Its
first two issues lasted it four months, and 3,000 met all its
little wants in the fifth. Its last issue was &early meant to
cover two months' demand.

Besides the journals enumerated in the above extract, there
is a thing got up and concocted between the Carbon Club
manufactory for country newspapers and certain Tories at
Lewes, which clamour to be included among the Sussex
newspapers,—a distinction, which, when we recollect its am-
phibious character, if we may so apply the term, we cannot
award to it. But it is Tory all over ; it is redolent of the
peculiar honesty and adherence to truth which has time out
of mind characterised that political party. The thing is sent
down from London, as the cook says, " done on one side,"
after it has supplied some half dozen or more things of the same
genus ; and at Lewes it is then finished off. This offshoot of
the Carlton Club was first darted into this county on the 4th of
February in the present year, and the gentlemen who blow
the trumpet at this end of the line would fain persuade the
world that it has already outstripped the Brighton Gazette,
its like in polities, hut its vast superior in every other
attribute that ennobles a newspaper. They would fain
have the world believe that the Tories of Sussex, for-
getting the services rendered to their cause by the
Brighton Gazette for the last sixteen years, have set
it aside in favour of a thing which, when compared with that
Gazette as a medium of county intellige..ce and as evincing
the talent of its conductors, is contemptible in the extreme.
We cannot think so meanly of the Tories; they are prover-
bially good masters, and would not treat our contemporary of
the Brighton Gazette with so much ingratitude as to set his
tried advocacy aside fora thing of yesterday's growth, Upon
the advertising public the parties will not, we are sure, im-
pose, for they, like ourselves, will be sceptical in believing that
its own political creed not deficient
a new publication in any part of England would at starting
outstrip a contemporary of
ht industry and zeal, while its own pretensions are of a decis
dedly inferior character. The thing is too preposterous for a
moment's serious consideration, and whatever the /toms pocus
of the unscrupulous Carbon Club may with its ample funds be
able to accomplish, no man tglin tirlows anything of active life
and of the county of giussex will believe that litlf the papers
taken out by the Carbon Club party for the Sussex edition of
their paper ever comes into the county, or 11 they do, that they
The Guardian is supplied in parcels of 4,000 each,
The Gazelle in parcel* of 5;000 each%