The Stourbridge Observer, Cradley Heath, Halesowen & District Chronicle.
Stourbridge, West Midlands, England, 1868-08-22 00:00:00

FORTUNES
MADE BY ADVERTISING

Few of our readers, we believe, can be unacquainted
with the name of Holloway, the greatest of all adver-
tisers. It is not our purpose to make any allusions to
the properties of his Medicines, but rather to show bow
much can be done by energy, industry, and a judicious
course of publicity. We are told that when he com-
menced the sale of his medicines some thirty years ago,
it was on the smallest possible scale, making his Pills
and Ointment with his own hands—the latter in a small
iron pot.

We refer to this fact that some may not look at the
Professor as he now stands, a rich and princely merchant,
and who might say to themselves, 'A h! but who could
think of doing as he has done ?" We reply that thou-
sands might do almost as much in various ways, keeping
iu view Lord Chesterfield's advice, that " Little barques
should keep near shore, while larger ones may venture
far "—let your beginning be on a small and progressive
scale, taking but one careful step at a time, and the
higher you ascend the more careful you should he, or the
greater may be your fall.

We know that Holloway has given the following ad•
vice respecting advertising:—" Commence," says he,
"in one or two papers, not more; continue this course
for a considerable time, the result will be, that yoa will
be RR well known in the end, to the readers of those two
papers, as Holloway himself; then, if your wares be such
as can be brought into universal repute, add another
paper or two to your number, and so on graduall), tat,
ing eare to pay the proprietors faithfully that they may
not damage you by any unpleasant' critique ' of their
own ; for, assuredly, if you don't keep on good terms
with them, as you begin to rise in the world, you will
have many envious of your success, and who may write
damaging articles against you; but if," says Holloway,
"you have no just cause fir this, the editors will not in-
sert the same to your prejudice."
The new establishment of the Professor in Oxford-
street is now one oh the sights of London, both as re-
gards its exterior and interior embellishments. His
counting-house and its fittings far excel many of the
London Banks, and his staff of Clerks is composed of
gentlemen of both birth and education, and stile to con-
duct his correspimdence in almost any language.

No house in the New or Old World, oven those of Bar.
ings and Rothschild, have, we presume., a corresponcence
of one.tenth part of that of Holloway, RA his ramifies.
floss estand to all parts of the globe.

- - --
We make these rem irks, not for the purpose of serv-
ing him, but rather with a view to encoorage
of our readers and friends, that they may endeavour,
although by a different route, to follow in hid foot-
steps.

Now, when we look upon the astonishing success
which boo attended the sole of two simp!e, tl ough no
doubt valuable t•emedies. %ye o,k if e7„a• . ;r, lot „
important 1..1 of in•iti..try a.:l la gat tads • all :n to
the highest pinnacle of fame more easily than Holloway
has been able to du, by his now renowned Medi-
cines.
If these remarks should havethe effect that we de-
sire, we may perhaps consider that we have soma ser-
vice to the world in a commercial point of view.—
Golden .1