Tables of Contents FMS segment operating income as a percentage of related revenue increased to 31% in fiscal 2011 from 25% in fiscal 2010.
Segment operating income increased in fiscal 2011 due to the increase in revenue described above, $13 million in lower staffing expenses, and cost of product revenue efficiencies, partially offset by about $11 million in higher expenses for advertising and other marketing programs.
Fiscal 2010 Compared with Fiscal 2009 FMS total net revenue increased $32 million or 6% in fiscal 2010 compared with fiscal 2009.
About half of this increase was due to Intuit Websites customer growth.
In our QuickBooks desktop business, higher average selling prices more than offset a 2% decline in total paid QuickBooks software units.
Average selling prices were higher in fiscal 2010 because we offered fewer promotional discounts compared with fiscal 2009.
QuickBooks Online and QuickBooks Enterprise Solutions customer growth also contributed to higher revenue in fiscal 2010.
FMS segment operating income as a percentage of related revenue increased to 25% in fiscal 2010 from 20% in fiscal 2009 due to the increase in revenue described above, partially offset by higher cost of revenue and customer service expenses associated with growth in Intuit Websites.
Fiscal 2010 segment operating income also benefited from a decrease of about $16 million in staffing expenses compared with fiscal 2009.
Employee Management Solutions
## Table 0 ##
Employee Management Solutions (EMS) product revenue is derived primarily from QuickBooks Basic Payroll and QuickBooks Enhanced Payroll, which are products sold on a subscription basis that offer payroll tax tables, payroll reports, federal and state payroll tax forms, and electronic tax payment and filing to small businesses that prepare their own payrolls.
EMS service and other revenue is derived primarily from QuickBooks Online Payroll, QuickBooks Assisted Payroll, Intuit Online Payroll, Intuit Full Service Payroll, fees for direct deposit services, and fees for other small business payroll and employee management services.
Service and other revenue for this segment also includes interest earned on funds held for customers.
Fiscal 2011 Compared with Fiscal 2010 EMS total net revenue increased $39 million or 10% in fiscal 2011 compared with fiscal 2010.
Revenue was higher in fiscal 2011 due to more customers choosing our Enhanced desktop payroll and online payroll solutions, improved customer adoption of payroll direct deposit services, and price increases for desktop payroll customers.
At July 31, 2011 total payroll customers were up 2% while online payroll customers were up 13% compared with July 31, 2010.
EMS segment operating income as a percentage of related revenue decreased slightly to 59% in fiscal 2011 from 60% in fiscal 2010.
Revenue growth as described above was partially offset by higher cost of revenue associated with offering mix.
Fiscal 2010 Compared with Fiscal 2009 EMS total net revenue increased $53 million or 15% in fiscal 2010 compared with fiscal 2009.
Revenue was higher in fiscal 2010 due to our July 2009 acquisition of PayCycle and price increases for desktop payroll customers.
EMS segment operating income as a percentage of related revenue increased to 60% in fiscal 2010 from 57% in fiscal 2009.
Higher revenue was partially offset by higher costs and expenses due to our acquisition of PayCycle.
levels of input defined by the authoritative guidance are as follows: Level 1 uses unadjusted quoted prices that are available in active markets for identical assets or liabilities.  ?
Level 2 uses inputs other than quoted prices included in Level 1 that are either directly or indirectly observable through correlation with market data.
These include quoted prices in active markets for similar assets or liabilities: quoted prices for identical or similar assets or liabilities in markets that are not active; and inputs to valuation models or other pricing methodologies that do not require significant judgment because the inputs used in the model, such as interest rates and volatility, can be corroborated by readily observable market data for substantially the full term of the assets or liabilities.  ?
Level 3 uses one or more unobservable inputs that are supported by little or no market activity and that are significant to the determination of fair value.
Level 3 assets and liabilities include those whose fair values are determined using pricing models, discounted cash flow methodologies or similar valuation techniques and significant management judgment or estimation.
Assets and Liabilities Measured at Fair Value on a Recurring Basis The following table summarizes financial assets and financial liabilities that we measured at fair value on a recurring basis at the dates indicated, classified in accordance with the fair value hierarchy described above.
## Table 1 ##
Carrying value on our balance sheets at July 31, 2011 was $999 million and at July 31, 2010 was $998 million.
See Note 10.
The following table summarizes our cash equivalents and available-for-sale debt securities by balance sheet classification and level in the fair value hierarchy at the dates shown:
## Table 2 ##
Tables of Contents Our Connected Services Vision To meet the needs of an increasingly connected world, we are moving aggressively on three fronts to create products and services that are available how, where and when customers want them.  ?
How we connect people: Our products bring people and services together.
They connect customers to the cloud, and people to each other.
And in the burgeoning social arena, we've created online communities, available in nearly every product, that allow customers to connect and work together to share insights, advice and expertise.
Our software-advantaged services enable customers to seamlessly connect our products, such as QuickBooks, to other offerings, such as small business payroll.
Our software as a service offerings, also known as SaaS, connect customers to our online products, such as TurboTax Online or QuickBooks Online.
And we are increasingly using our products as a platform, or platform as a service, to connect people to each other - and to us - enabling them to share information and solve problems together.
The Intuit Partner Platform enables third-party developers to create and sell applications to our customers.  ?
Where we connect people: Mobility is mandatory - for customers and Intuit.
As smartphones and tablets become indispensible, we're developing products that customers can use wherever they are and on whatever device they carry.
This focus helps us acquire new customers by putting our products on the newest devices, and improves ease of use on existing products.  ?
When we connect them: Availability is essential.
Customers demand the convenience of accessing our services and their data from anywhere, at any time.
As we move to the cloud, we're working to provide the reliability customers expect and the functionality to help them improve their financial lives, while securely protecting their information.
We're committed to providing customers with highly reliable service that meets or exceeds industry standards.
We continue to make significant progress in this environment.
Connected services generated $2.4 billion, or more than 60 percent of our total revenue in the 2011 fiscal year.
Within connected services, software-as-a-service offerings by themselves produced about $1.5 billion, or nearly 40 percent of our total revenue in that period.
Summary Generations age.
Borders blur.
Technology advances.
As the way we live and work evolves, we adapt our strategy to meet and lead these changes.
Yet our commitment remains consistent: Developing innovative products and services that are so convenient and easy to use that customers actively recommend them to others.
It’s been our success formula for more than a quarter-century as we’ve worked to solve people’s important business and financial management problems.
And we’ll maintain that commitment as we continue to evolve, working to help people solve each other’s problems, connecting people to people and to solutions, wherever they are, whenever they want them.
PRODUCTS AND SERVICES We offer our products and services in the seven business segments described in “Business Overview” above.
The following table shows the classes of similar products or services, consistent with our reportable segments, that accounted for 10% or more of total net revenue in the last three fiscal years.
## Table 3 ##
Backlog Backlog decreased in 2015 compared to 2014 primarily due to sales being recognized on several multi-year programs (such as HMSC, NISC III, CIOG and NSF ASC) related to prior year awards and a limited number of large new business awards.
Backlog decreased in 2014 compared to 2013 primarily due to lower customer funding levels and declining activities on direct warfighter support programs impacted by defense budget reductions.
Trends We expect IS&GS’ 2016 net sales to decline in the high-single digit percentage range as compared to 2015, primarily driven by key loss contracts in an increasingly competitive environment, along with volume contraction on the segment’s major contracts.
Operating profit is expected to decline at a higher percentage range in 2016, as compared to net sales percentage declines, driven by higher margin program losses and re-compete programs awarded at lower margins.
Accordingly, 2016 margins are expected to be lower than 2015 results.
Missiles and Fire Control Our MFC business segment provides air and missile defense systems; tactical missiles and air-to-ground precision strike weapon systems; logistics; fire control systems; mission operations support, readiness, engineering support and integration services; manned and unmanned ground vehicles; and energy management solutions.
MFC’s major programs include PAC-3, THAAD, Multiple Launch Rocket System, Hellfire, JASSM, Javelin, Apache, Sniper?, Low Altitude Navigation and Targeting Infrared for Night (LANTIRN?)
and SOF CLSS.
MFC’s operating results included the following (in millions):

Tables referenced above, in order (Table 0 first):
<table><tr><td>(Dollars in millions)</td><td>Fiscal2011</td><td>Fiscal2010</td><td>Fiscal2009</td><td>2011-2010% Change</td><td>2010-2009% Change</td></tr><tr><td>Product revenue</td><td>$261</td><td>$249</td><td>$237</td><td></td><td></td></tr><tr><td>Service and other revenue</td><td>196</td><td>169</td><td>128</td><td></td><td></td></tr><tr><td>Total segment revenue</td><td>$457</td><td>$418</td><td>$365</td><td>10%</td><td>15%</td></tr><tr><td>% of total revenue</td><td>12%</td><td>12%</td><td>12%</td><td></td><td></td></tr><tr><td>Segment operating income</td><td>$271</td><td>$253</td><td>$208</td><td>7%</td><td>22%</td></tr><tr><td>% of related revenue</td><td>59%</td><td>60%</td><td>57%</td><td></td><td></td></tr></table>
<table><tr><td></td><td colspan="4">At July 31, 2011</td><td colspan="4">At July 31, 2010</td></tr><tr><td>(In millions)</td><td>Level 1</td><td>Level 2</td><td>Level 3</td><td>TotalFair Value</td><td>Level 1</td><td>Level 2</td><td>Level 3</td><td>TotalFair Value</td></tr><tr><td>Assets:</td><td></td><td></td><td></td><td></td><td></td><td></td><td></td><td></td></tr><tr><td>Cash equivalents, primarily money market funds</td><td>$854</td><td>$—</td><td>$—</td><td>$854</td><td>$330</td><td>$—</td><td>$—</td><td>$330</td></tr><tr><td>Available-for-sale debt securities:</td><td></td><td></td><td></td><td></td><td></td><td></td><td></td><td></td></tr><tr><td>Municipal bonds</td><td>—</td><td>434</td><td>—</td><td>434</td><td>—</td><td>1,050</td><td>—</td><td>1,050</td></tr><tr><td>Municipal auction rate securities</td><td>—</td><td>—</td><td>59</td><td>59</td><td>—</td><td>—</td><td>87</td><td>87</td></tr><tr><td>Corporate notes</td><td>—</td><td>288</td><td>—</td><td>288</td><td>—</td><td>334</td><td>—</td><td>334</td></tr><tr><td>U.S. agency securities</td><td>—</td><td>152</td><td>—</td><td>152</td><td>—</td><td>174</td><td>—</td><td>174</td></tr><tr><td>Total available-for-sale debt securities</td><td>—</td><td>874</td><td>59</td><td>933</td><td>—</td><td>1,558</td><td>87</td><td>1,645</td></tr><tr><td>Total assets measured at fair value on a recurring basis</td><td>$854</td><td>$874</td><td>$59</td><td>$1,787</td><td>$330</td><td>$1,558</td><td>$87</td><td>$1,975</td></tr><tr><td>Liabilities:</td><td></td><td></td><td></td><td></td><td></td><td></td><td></td><td></td></tr><tr><td>Senior notes -1</td><td>$—</td><td>$1,084</td><td>$—</td><td>$1,084</td><td>$—</td><td>$1,086</td><td>$—</td><td>$1,086</td></tr></table>
<table><tr><td></td><td colspan="4">At July 31, 2011</td><td colspan="4">At July 31, 2010</td></tr><tr><td>(In millions)</td><td>Level 1</td><td>Level 2</td><td>Level 3</td><td>TotalFair Value</td><td>Level 1</td><td>Level 2</td><td>Level 3</td><td>TotalFair Value</td></tr><tr><td>Cash equivalents:</td><td></td><td></td><td></td><td></td><td></td><td></td><td></td><td></td></tr><tr><td>In cash and cash equivalents</td><td>$615</td><td>$—</td><td>$—</td><td>$615</td><td>$143</td><td>$—</td><td>$—</td><td>$143</td></tr><tr><td>In funds held for customers</td><td>239</td><td>—</td><td>—</td><td>239</td><td>187</td><td>—</td><td>—</td><td>187</td></tr><tr><td>Total cash and cash equivalents</td><td>$854</td><td>$—</td><td>$—</td><td>$854</td><td>$330</td><td>$—</td><td>$—</td><td>$330</td></tr><tr><td>Available-for-sale debt securities:</td><td></td><td></td><td></td><td></td><td></td><td></td><td></td><td></td></tr><tr><td>In investments</td><td>$—</td><td>$699</td><td>$—</td><td>$699</td><td>$—</td><td>$1,408</td><td>$—</td><td>$1,408</td></tr><tr><td>In funds held for customers</td><td>—</td><td>175</td><td>—</td><td>175</td><td>—</td><td>150</td><td>—</td><td>150</td></tr><tr><td>In long-term investments</td><td>—</td><td>—</td><td>59</td><td>59</td><td>—</td><td>—</td><td>87</td><td>87</td></tr><tr><td>Total available-for-sale debt securities</td><td>$—</td><td>$874</td><td>$59</td><td>$933</td><td>$—</td><td>$1,558</td><td>$87</td><td>$1,645</td></tr></table>
<table><tr><td></td><td>Fiscal2011</td><td>Fiscal2010</td><td>Fiscal2009</td></tr><tr><td>Financial Management Solutions</td><td>18%</td><td>18%</td><td>19%</td></tr><tr><td>Employee Management Solutions</td><td>12%</td><td>12%</td><td>12%</td></tr><tr><td>Consumer Tax</td><td>34%</td><td>33%</td><td>32%</td></tr><tr><td>Accounting Professionals</td><td>10%</td><td>11%</td><td>11%</td></tr><tr><td>Financial Services</td><td>9%</td><td>10%</td><td>10%</td></tr></table>

Question: Which year is Cash equivalents, primarily money market funds for TotalFair Value the most?
Answer: 2011