SIXTEENTH CONGRESS OF THE REPUBLIC 
) 
OF THE PHILIPPINES 
) 
First Regular Session 
) 
SEN~T:E 
S. No. 
1\)70 
£'ry/?dr 
U~lh~r \If t~e ~H!l"h1t' 
'13 
SEP -5 P 5 :36 
IU;" "y 
V"~; 
------------------------------------------------------~~-------.----'~_or__ ' 
Introduced by Senator Miriam Defensor Santiago 
EXPLANATORY NOTE 
The Constitution, Article 2, Section 13 provides: 
The State recognizes the vital role ofthe youth in nation-building and shall 
promote and protect their physical, moral, spiritual, intellectual, and social well-
being, It shall inculcate in the youth patriotism and nationalism, and encourage 
their involvement in public and civic affairs. 
Our children are besieged by advertising messages that create the impression that alcohol 
can help solve life's problems and lead to popularity. These messages are distortions that gloss 
over the all too prevalent and detrimental results of alcohol consumption -
the loss of 
productivity due to hangovers, the tragic deaths and injuries caused by drunk driving, and the 
families torn apart by alcohol use. 
This bill seeks to establish advertising requirements for alcohol beverages in order to 
protect the young people of our nation.' 
• This bill was originally filed during the Thirteenth Congress, First Regular Session. 


-S£11l1tr 
SIXTEENTH CONGRESS OF THE REPUBLIC 
) 
U~fhrr vf I~P;ii'ftl ,t .. ~ 
OF THE PHILIPPINES 
) 
First Regular Session 
) 
"13 
SEP -5 P 5 :36 
SENAT~ 
S. No. 
1\)70 
Introduced by Senator Miriam Defensor Santiago 
I 
AN ACT 
2 
ESTABLISHING ADVERTISING REQUIREMENTS FOR ALCOHOLIC BEVERAGES 
3 
TO PROTECT YOUNG PEOPLE 
Be it enacted by the Senate and the House of Representatives of the Philippines in 
Congress assembled: 
4 
SECTION 1. Short Title. - This Act may be cited as the "Children's Protection From 
5 
Alcohol Advertising Act." 
6 
SECTION 2. Declaration of Policy. - It is hereby the policy of the State to recognize the 
7 
vital role of the youth in nation-building, and promote and protect their physical, moral, spiritual, 
8 
intellectual, and social well-being. 
9 
SECTION 3. Definition a/Terms. - For the purpose ofthis Act, the term: 
10 
(A) 
"Alcoholic beverage" includes any beverage in liquid form which contains not 
11 
12 
13 
14 
less than one-half of one percent of alcohol; by volume and is intended for human consumption; 
~i;!:! 
;~vi iiii 
and 
. ·'1' 
:' ',: 
(B) 
"Secretary" means the Secret'. ':·ofHealth. 
SECTION 4. -Advertising Requirements.-
15 
(A) 
Prohibitions. -
16 
(1) 
General Rule. - Except as provided in paragraph (B), no alcoholic beverage 
17 
may be advertiSed ·or promoted in any audio tape, audio disc, videotape, 
18 
video arcade game, computer game, or in film. 
No outdoor advertising of 
19 
alcoholic beverages may be located within one (1) kilometer of any school, 
1 


1 
playground, or other public facility where individuals under the age of 
2 
eighteen (18) are reasonably expected to convene. 
3 
(2) 
Exception. - Paragraph (1) does not apply to any videotape prepared by a 
4 
person engaged in the business of manufacturing or selling alcoholic 
5 
beverages if such videotape is to be viewed only by other persons engaged 
6 
in such business. 
7 
(B) 
Print Advertising. - In publications with an under the age of eighteen (18) 
8 
readership of more than ten thousand (10,000), alcohol advertising shall be restricted to text only 
9 
advertising in black and white print. 
10 
(C) 
Broadcast Advertising. - Any advertising of an alcoholic beverage in a television 
11 
broadcast shall, during the hours between 7 a.m. and 10 p.m., be limited to only a picture of the 
12 
beverage with factual, objective audio information about the beverage. 
13 
(D) 
Sponsorship. - An event may be sponsored by an alcohol manufacturer in the 
14 
corporate name only and not in the brand name of the alcoholic beverage. 
15 
(E) 
Promotional Items. -
16 
(1) 
General Rule. - No person may manufacture or distribute a product which is 
17 
a non-beverage product with an identifiable brand of an alcoholic beverage 
18 
manufacturer. Such a product shall bear the corporate name of the alcoholic 
19 
beverage manufacturer. 
20 
(2) 
Exception. - Paragraph (1) does not apply to any product prepared by a . 
21 
person engaged in the business of manufacturing or selling alcoholic 
22 
beverages if such product is to be made available only to other persons 
23 
engaged in such business. 
24 
(F) 
Implementing Programs. -
The Secretary shall promulgate such rules and 
25 
regulations necessary for the effective implementation of this Act. 
.,--' 
26 
(G) 
Penalty. - Any person who violates the restrictions prescribed by paragraphs (A), 
27 
(B), or (C) shaH, upon conviction, be subject to a fine of not less than Fifty thousand pesos 
28 
(P50,000.00) or imprisonment of not less than six (6) months but not more than five (5) years, or 
29 
both, upon the discretion ofthe court. 
2 
----------------------------------


, , 
" 
1 
If the violation is committed by a corporation, trust or firm, partnership, association or 
2 
any other entity, the penalty of imprisonment shall be imposed on the entity's responsible officers, 
3 
including, but not limited to, the president, vice-president, chief executive officer, general 
4 
manager, managing director, or partner responsible therefor. 
5 
SECTION 5. Separability Clause. - If any provision or part thereof is held invalid or 
6 
unconstitutional, the remainder of the law or the provision shall remain valid and subsisting. 
7 
SECTION 6. Repealing Clause. - Any law, presidential" decree or issuance, executive' 
8 
order, letter of instruction, administrative order, rule, or regulation contrary to or inconsistent 
9 
with the provisions of this Act is hereby repealed, modified, or amended accordingly. 
10 
SECTION 7. Effectivity Clause. - This Act shall take effect fifteen (15) days after its 
11 
publication in at least two (2) newspapers of general circulation. 
Approved, 
3