Republic of the Philippines
HOUSE OF REPRESENTATIVES
Quezon City

SEVENTEENTH CONGRESS
First Regular Session

House BILL No3900

Introduced by Rep. Winston “Winnie” Castelo

EXPLANATORY NOTE

It is important for Metro Manila as the only metropolis in the country to exhibit high
degree of safety, orderliness, and its landscape made attractive for tourists and
investors.

This bill seeks to preserve these attributes by institutionalizing new rules and regulations
that will govern existing and proposed advertising signs, bill boards, LED boards and
other display signs along major and secondary roads and open spaces within the
metropolis.

In principle, there had already been a forged agreement between the Metropolitan
Manila Development Authority and various outdoor media industry stakeholders in what
they refer to as a 'magna carta.’

It is high time that guidelines, requirements, and standards be set forth as would
regulate the construction, installation and display of such advertising signs and
billboards precisely in order to come up with a uniform size requirements, height
requirements, and safety requirements.

In this regard, the MMDA shall see to it that the outdoor advertising organizations will
comply with the technical particularities issued that take into account non-obstruction of
traffic signs and landscapes through a prescribed size and height requirement provisions
on outdoor advertising rules and regulations, among others. ae

One of the highlights of this bill is to achieve uniformity and consistency such\all Metro
Manila LGUs may have to enact their respective ordinanges based on the provisions of
this Act.

The immediate passage of this measure is therefore most earnestly sought, hence this
‘submission.


Republic of the Philippines
HOUSE OF REPRESENTATIVES
Quezon City

SEVENTEENTH CONGRESS
First Regular Session

HOUSE BILL.NO. 3900

Introduced by Rep. Winston “Winnie” Castelo

AN ACT
PRESCRIBING GUIDELINES, REQUIREMENTS AND STANDARDS FOR METRO
MANILA OUTDOOR MEDIA THEREBY ENJOINING LOCAL GOVERNMENT UNITS
TO ADOPT A UNIFORM POLICY AND FOR OTHER PURPOSES

Be it enacted in the Senate and the House of Representatives of the Republic of the
Philippines in Congress assembled:

SECTION 1. Short Title. —- This Act shall be known as the “Metro Manila
Outdoor Media Industry Act of 2016.”

SECTION 2. Declaration of Policy. — It is a declared policy of the State to
ensure public safety, protect public investments, promote recreational value of public
travel, and the reasonable, orderly and effective display of signs, displays and devices
without obstructing historical and scenic sites and the public domain in general from
obstructions, hindrances and nuisances

The State upholds the legitimate, commercial use of private property adjacent to
roads and highways and that outdoor advertising is an integral part of the business and
marketing function of an established segment of the national economy that serves to
promote investments in commerce and industry and therefore should be allowed to
operate in business areas

SECTION 3. Definition of Terms. — For purposes of this Act, the following terms
shall be defined accordingly to mean as follows:

3.1. Advertisement shall mean the act of advertising, giving notice or calling
the attention of the public thru the use of posters, banners, billboards or
any advertising signs.

3.2, Advertising Sign shall mean a sign that directs attention to a business,
profession, commodity, service or entertainment conducted, sold or
offered at a place other than where the business, profession, etc. is
located; an off-premise sign.

3.3. Ad Standards Council (ASC) shall mean the body recognized by the
PANA, 4As and other parties who own or exhibit advertising content, as


34,

3.5.

3.6.

3.7.

3.8.

3.9,

3.10.

3.11

the advertising industry self-regulatory body that screens various types of
advertising materials, including those for Out-Of-Home Media (OOH)
Billboards, before the same are displayed/exhibited.

Billboard shall mean a panel for posting bills or posters.

Building shall mean a three-dimensional physical development erected
within a lot or property or any combination of or all of its three different
levels (at grade, below grade, above grade). The term
buildings/structures as used in these Implementing Guidelines shall
invariably refer to both proposed and existing physical developments
within a lot.

Business Sign shall mean an accessory sign that directs attention to a
profession, business, commodity, service or entertainment. Business Sign
may be On-Premise, when the Sign is placed on the location where the
profession, business, commodity, service or entertainment is conducted,
sold or offered or Off-Premise, when the Sign is placed in a location other
than where the profession, business, commodity, service or entertainment
is conducted, sold or offered.

Carriageway shall mean that part of the road-right-of-way, railroad-right-
of-way, and water-rightof-way reserved for the passage of motorized
traffic and other transportation conveyances

Covered Area shall have the meaning ascribed thereto in Section 2 of
these Implementing Guidelines.

Display Sign shall mean any material, device or structure that is arranged,
intended, designed, or used as an advertisement, announcement or
directory that includes a sign, sign screen, billboard or advertising device
of any kind.

Display Surface shall mean the entire area enclosed by the extreme limits
or perimeter of a Sign.

Electrical Sign shall mean any sign which has characters, letters, figures,
designs, faces, backgrounds or outline illuminated by incandescent or
fluorescent lamps or luminous tubes as part of the sign proper. These
light sources are external or internal. It shall include static light emitting
diode (LED) signs.


3.12.

3.13,

3.14,

3.15,

3.16.

3.17.

3.18.

3.19.

3.20,

3.21.

3.22.

Ground Sign shall mean a sign with support resting on the ground, the
base of which range from a single pole to double-pole, etc. (pylon) and
does not exceed ten (10.00 sq.m.) as one (1) unit.

IRR shall mean the Revised Implementing Rules and Regulations of
Presidential Decree No. 1096 issued on October 29, 2004.

LED Signs/Boards shall mean signs and billboards using Light Emitting
Diodes technology which digital readouts are displayed and mounted on
walls or buildings or with support resting on the ground.

Major Thoroughfares shall mean a public street or highway which is a
major artery leading to other parts of Metro Manila and nearby provinces
with a minimum width of 10.00 meters, mostly maintained by the National
government.

NBC shall mean Presidential Decree No. 1096 entitled “Adopting a
National Building Code of the Philippines Thereby Revising Republic Act
Numbered Sixty-Five Hundred Forty One."

Nits shall mean candela per meter squared which is the international unit
of measurement of luminance,

OOH shall mean Out-Of Home Media which refers collectively to all forms
of media outside the home that carry advertising messages for consumer
audiences,

Projecting Signs shall mean a sign fastened to, suspended from or
supported on a building or structure the Display Surface of which is
perpendicular from the wall surface or is at an angle there from.

Public Advisory Messages shall mean any form of signs that bear
information, advice, messages to the general public in pursuance of any
government project or campaign.

Public Thoroughfares or Roads shall mean any parcel of land
appropriated for the free passage of the general public owned and
maintained by the government whether national or local.

Regulated Signs shall have the meaning ascribed thereto in Section 4 of
these rules and regulations.


3.23.

3.24,

3.25.

3.26,

3.27,

3.28.

3.29.

3.30.

3.31

3.32,

Road-Right-of-Way (RROW) shall mean a parcel of land unobstructed
from the ground to the sky, more than 3.00 meters in width, appropriated
to the free passage of general public

Roof Sign shall mean a sign installed on roofs, roof decks, and the
horizontal least cross sectional area in case of supporting frame does not
exceed 10.00 sq. m, for such framed structure resting entirely on the roof.

Secondary Roads shall mean a public street maintained by the National
or Local Government used as secondary passageway within a certain
City/Municipality

Setback shall mean the horizontal distance measured 90 degrees from
the outermost face of the building/structure to the property lines.

Signs or advertising materials shall mean any letter, word, numeral,
pictorial presentation, illustration, decoration, emblem, device, symbol or
trademark, flag, banner, or pennant, or any other figure of similar
character that is attached to, painted on or in any manner represented on
building or structure; used to announce, direct attention to or advertise,
and visible to the public.

Sign Structure shall mean any means employed to support the installation
of signs and this includes the structural frame, anchorages and fasteners
to support and suspend such signs. A building where a Roof Sign is
installed entirely on its roof is not part of the sign structure.

Streamer shall mean a narrow free floating strip of cloth or crepe papers
of a synthetic fiber or material usually used as decorative material in
commemoration and celebration of festivities including anniversary
promotions in pursuance to commercial and industrial activities.

Structure shall mean that which is built or constructed, an edifice or
building of any kind, or any piece of work artificially built up or composed
of parts joined together in some definite manner.

Temporary Sign shall mean a sign of cloth or other light and/ or
combustible material, with or without frame such as streamer, bills,
posters and the like installed for a limited period of time.

Traffic Sign shall mean a device mounted on a fixed or portable support
whereby a specific message is conveyed by means of word or symbols
for the purpose of regulating, warning or guiding traffic.


3,33. Wall Sign shall mean a sign painted on, attached to or fastened to the
surface of the wall or any part of a building or structure the display
surface of which is parallel to the wall surface.

SECTION 4. Coverage. These rules and regulations shall cover existing and
proposed Advertising Signs, Billboards, Display Signs, Electrical Signs, LED
Signs/Boards, Ground Signs, Roof Signs, and Sign Structures (hereinafter collectively
referred to as the “Regulated Signs") along Major Thoroughfares, Public Roads,
Secondary Roads, avenues, streets, roads, parks and open spaces within Metro Manila
(hereinafter collectively referred to as the "Covered Areas"). That unless otherwise
provided: (a) Wall Signs painted on the surface of the wall or any part of a building or
structure the display surface of which is parallel to the wall surface; (b) Moving or
animated and non-moving or static LED Signs primarily devoted to the display of Public
Advisory Messages; and (c) Streamers and Temporary Signs shall not be covered by
these rules and regulations.

SECTION 5. Local Government Units (LGUs) to issue locational and structural
clearances. - The local chief executive of each local government unit within Metropolitan
Manila shall issue locational and structural clearances/ permits for Regulated Signs
within their respective jurisdictions in accordance with the guidelines set out in this Act.

Said officials shall require all owners of Regulated Signs within their respective
jurisdictions to: (a) obtain necessary permits, subject to such fines and penalties as may
be imposed by law or ordinance; or (b) make necessary changes in the construction of
the same when said construction violates any law or ordinance; or (c) order the
demolition or removal of the same within the period prescribed by law or ordinance. Any
Metropolitan Manila local chief executive may enlist the assistance of the MMDA to
demolish, dismantle or remove a Regulated Sign in accordance with this Section

Provided, That the foregoing is without prejudice to the exercise by the MMDA of
its mandate to enforce and implement the National Building Code provisions on
Regulated Signs along major and secondary thoroughfares falling under its jurisdiction.

In this regard, the owners and operators of existing and proposed Regulated
Signs along major and national thoroughfares falling under MMDA jurisdiction shall, as a
pre-requisite to obtaining relevant permits from a Metropolitan Manila local government
unit, shall obtain an MMDA Billboard Clearance to ensure compliance with MMDA
Regulation No. 04-004, these rules and regulations, and other related issuances.

SECTION 6. Guidelines for the Evaluation of Applications for MMDA Billboard
Clearance. =


6.1, Setback Requirements. - For new Regulated Signs, it shall have a ten (10)
meters setback from the property line to the edge of the billboard. While existing
Regulated Signs, setback shall not be less than seven (7) meters.

6.2. Size of Display Surface. — Regulated Signs and Sign Structures, including
LED and other electronic signs and billboards, shall not exceed 32’ x 48" which is
equivalent to 1,920 square feet or equivalent to 178 square meters inclusive of
the space required for the landscape/vertical gardens.

6.3. Height of Billboard Structures. - Ground Signs and Sign Structures along
Epifanio de los Santos Avenue (EDSA), Circumferential Road 5 (C-5), and
Commonwealth Avenue should have maximum thirty-six (36) meters height and
minimum twenty-four (24) in height from the ground. On all other areas in
Metropolitan Manila, the height limits for billboard and billboard structures shall
be determined by the local government units in their respective local zoning
ordinances,

6.4. Minimum Distance Between Signs. ~ No new billboard or billboard structure
shall be located within the distance of one hundred (100) meters from existing
billboards. In some areas where more than one billboard structure can be
constructed side-by-side, the distance should be three (3) meters apart.

6.5. Non-obstruction of Traffic Signs. - No Regulated Sign shall be installed in
such a manner as to confuse or obstruct the view or interpretation of any official
traffic sign, signal or device.

6.6. Non-obstruction of Landscape. — No Regulated Sign shall be constructed as
to unduly obstruct the natural view of the landscape, distract or obstruct the view
of the public as to constitute a traffic hazard, or otherwise defile, debase or
offend aesthetic and cultural values and traditions.

67. Billboard-free zones. — Billboard-free zones are identified in order to ensure
public safety and to prevent visual clutter, road accidents and traffic congestion,
landscape obstruction and deface the natural landscape in the following areas:

* historical sites, tourist destinations and recreational zones (parks)

* power stations and institutional establishments e.g. hospitals and schools

* critical signalized intersections

* waiting sheds on any city or national road all over Metro Manila shall have
no ads, large or small, atop such structures

The installation of Billboards and LED board structures shall not be allowed along
Roxas Boulevard (Padre Burgos Ave. ~ NAIA Road) and Diosdado Macapagal
Boulevard (Jose W. Diokno Blvd. — Pacific Avenue).


MMDA shall identify and designate other billboard-free zones along the major
corridors of Metro Manila

6.8. Display Surfaces. ~ Display surfaces in Regulated Signs may be made of
metal, glass or approved plastics,

6.9. Restrictions on Combustible Materials. - All Regulated Signs installed in
highly restrictive Fire Zones as defined in the NBC and its IRRs shall have
structural members of incombustible materials. Ground Signs may be
constructed of any material meeting the requirements of the NBC. Combination
signs, Roof Signs, Wall Signs, Projecting Signs, and Signs on marquees shall be
constructed of incombustible materials. No combustible material other than
approved plastics shall be used in the construction of electric signs.

6.10. Clearances from Fire Escapes, Exits or Standpipes. ~ No Regulated Sign
shall be installed in such a manner that any portion of its surface or supports will
interfere in any way with the free use of any fire escape, exit, or standpipe.

6.11. Obstruction of Openings. - No Regulated Sign shall obstruct any opening
to such an extent that light or ventilation is reduced to a point below that required
by the NBC. Regulated Signs installed within 1.50 meters of an exterior wall in
which there are openings within the area of the Regulated Sign shall be
constructed of incombustible material or approved plastics

6.12. Roof Signs. — Roof signs shall be allowed subject to the provisions of the
local zoning ordinance of the concerned local government unit. In addition, a
maximum size of 216 sq meters shall be allowed and the height shall be in
accordance with the allowable height limit contained in the zoning ordinance and
the building permit issued by the local government unit. Building name or building
sign shall be allowed but shall not exceed % of the area of the supporting roof.

Owner/operator shall be required to submit a Certification prepared, signed and
sealed by a Civil/Structural Engineer confirming the structural stability and
worthiness of the existing building that it is still safe to carry the proposed roof
sign.

6.13. Wall Signs. — Wall signs shall be placed on the exterior perimeter walls of
the building and may be allowed to cover the entire surface of blank walls
provided it shall not exceed the roofline and cover/obstruct windows & any
openings such as fire exits, Wall Signs should follow the roll down procedure
during inclement weather. For Wall Mounted LEDs, it should be treated as a wall
sign subject to luminance regulations which should not also exceed the limits of
the wall


Owner/operator shall be required to submit a Certification prepared, signed and
sealed by a Civil/Structural Engineer confirming the structural stability and
worthiness of the existing building that it is still safe to carry the proposed wall
sign. Neighbors consent should be submitted as a requirement for clearance.

6.14, Material Requirements. ~ Sign Structures carrying Signs and signboards
made of banners, pennants, tarpaulins and other similar non-rigid materials shall
not be installed near power lines, and shall maintain a horizontal clearance from
such power lines in accordance with Rule XII, Table XIII.1 of the NBC IRRs.

6.15. Clearances from High Voltage Power Lines, - Clearances of Regulated
Signs from high voltage power lines shall be in accordance with the Philippine
Electrical Code. In areas near electric distribution facilities including that of any
power substations, the minimum horizontal distance measured from the property
line abutting the RROW and all the adjoining properties to the nearest base of
the sign structure shall be the height of the structure plus one (1.00) meter.

6.16. All Regulated Signs, Temporary Signs and LED Signs, installed
overlacross or straddling along public thoroughfares, center islands and Road
Rights-Of-Way, whether it be a National Road or Secondary Road are strictly
prohibited except those approved by the MMDA pursuant to its programs and
policies, whose main messages and majority LED area space shall be for traffic,
public emergency and government announcement purposes or contributes in the
enhancement and improvement of applicable road infrastructure and furniture
consistent with the programs of the MMDA and DPWH,

6.17. MMDA Regulation No. 96-009 (Anti-Littering Regulation) must be strictly
observed specifically, Sec. h, which states that: "It is unlawful for any person/s
private and public corporations, advertising and promotion companies, movie
producers, professionals and service contractors to post, install display any kind
or form of billboards, signs, posters and other visual clutters in any part of the
roads, sidewalk, center island, posts, trees and open spaces"

6.18. Markers of historical sites and tourist destinations including directional
signs shall not be combined with advertisement signs even if these are
sponsored by private businesses. Sponsors may put their advertisement in the
periphery of the historical sites upon acceptance and permission of the sites’
administrators and upon signing of a Memorandum of Understanding or
Agreement (MOU/MOA) witnessed by the LGU concerned and the MMDA

No signs shall be installed in trees, electric or lighting posts, center islands, side
strips and fences that will destroy, alter or deface the natural landscape or
seascape of historical sites and tourist destinations.


6.19, All LED Signs/Boards shall have the following requirements:

+ Size = maximum of 172 square meters,

+ Brightness must be 4,000 nits during the daytime and 320 nits at night
time.

+ Outdoor sensors must be installed to ensure that standard brightness
or luminance is complied with to ensure tolerable & safe levels
including time delay for power surges to avoid glare when powering
up at night time.

Installations should be duly certified by structural engineers to carry a
240-250 kph wind load capacity.

+ LED installations should be above traffic lights

* Transitions should be fade to black

+ To be turned on not earlier than 6:00am and be turned off at 11:00pm

6.20. All Regulated Signs, Temporary Signs and LED Signs along Covered
‘Areas shall automatically be put down or turned off by the owners and
advertisers upon the announcement by the Philippine Atmospheric, Geophysical
and Astronomical Services Administration (PAGASA) that there would be a low
pressure area or other weather disturbance in Metropolitan Manila. In case of
failure of the billboard owners and advertisers to comply with this Section, the
MMDA shall put down the aforesaid advertising material at the expense of the
owners.

6.21. OOH/Billboard advertising materials screened by the ASC shall be
assigned an ASC screening reference number that shall be prominently
displayed with the displayed/exhibited advertising material.

6.22. For uniformity of implementation, particularly the standards for advertising
content, OOH/Billboard advertising materials that do not bear an ASC screening
feference number shall be referred by the MMDA to the ASC for appropriate
action. Non-compliant billboards referred to the ASC which do not comply within
five (5) days shall be rolled-down by MMDA.

6.23. Notwithstanding the foregoing provisions, any local Government Unit in
Metropolitan Manila may provide for stricter billboards regulations and may
prohibit certain kinds of billboard signs and structures as may be provided in their
respective local ordinances.

SECTION 7. Uniformity and Consistency to all Metro Manila LGUs. - To
achieve consistency, all local government units of Metropolitan Manila are encouraged
to enact their respective billboard ordinances based on the foregoing rules and
regulations, LGUs with existing billboard ordinances are likewise encouraged to amend
the same to conform with these rules and regulations.


SECTION 8. Traffic Signs. -

8.1, All Traffic signs to be installed in all streets of Metro Manila whether local or
national roads shall conform to the international standards as to design and
installation specifications embodied in the "Philippine Road Signs Manual" or
subsequent revisions thereof. Structural specification shall be determined by
MMDA in accordance with DPWH standards.

8.2. Road Signs for Traffic Improvement Projects. - In case of road signs for
traffic improvement projects such as one-way system, alternate/detour routes, U-
turn slots and the like, appropriate design plan shall be coordinated with the
MMDA prior to installation/implementation.

Traffic improvement projects shall be subject to the approval of the MMDA in
accordance with MMDA standards.

SECTION 9. ID tag shall be issued by the MMDA to properly identify the owners
of the billboards with the assistance of OAAP to access the database.

SECTION 10, All advertisers, owners and operators of billboards shall adhere to
the Ad Standards Council's Code of Ethics for advertising and promotions regulating the
content of the Advertising Signs, meaning the message, including its words and visuals,
being conveyed by the Sign must not be offensive and should conform to accepted
moral standards.

No outdoor advertiser or billboard operator shall display or cause or allow to be
displayed upon any advertising structure or sign, any statement or words of an obscene,
indecent or immoral character, or any visual that goes against public morals or decency.

SECTION 11, MMDA Billboard Clearance Office (MMDA-BCO). -

There is hereby created from the current set up of the Metropolitan Manila
Development Authority Billboard Clearance Office (MMDA-BCO) to be headed by the
Assistant General Manager for Planning.

11.1 The Metro Manila Billboard Office shall have an appellate or oversight
function to review and regulate all advertising signs and billboards along major
thoroughfares of Metropolitan Manila

11.2 The Metro Manila Billboard Office shall, motu proprio or based on a
complaint filed by any local government unit, public official, or private person, proceed to
review the contents of any advertising sign/billboard in accordance with the provisions of
Section 11 hereof.


SECTION 12. MMDA Billboard Clearance. -

12.1, All owners and operators of existing regulated signs, billboards and
structures along major thoroughfares of Metropolitan Manila, including EDSA, C-5, Taft
Avenue and Commonwealth Avenue among others, shall be required to secure an
MMDA Billboard Clearance to ensure compliance with MMDA Regulation No. 04-004,
the National Building Code and other related issuances.

12.2. The Local Chief Executive of each LGU within Metropolitan Manila shall
include the MMDA Billboard Clearance as a requirement prior to the issuance of
locational, structural clearances and permits for regulated signs in major thoroughfares
within their respective jurisdictions including EDSA, C-5, Taft Avenue and
Commonwealth Avenue, among others

12.3. All owners and operators of existing regulated signs and billboard
structures along major thoroughfares shall apply for the clearance with the Billboard
Clearance Office under the Office of the Assistant General Manager for Planning
(OAGMP) or any Authorized Office of the MMDA and shall be required to submit a
notarized application form and all required documents in support thereof.

12.4. The MMDA Billboard Clearance Office under the Office of the Assistant
General Manager for Planning (OAGMP) shall ensure that all billboard structures being
applied for clearance are complying with the requirements on setback, size of display
surface, height, minimum distance between signs and clearance from power lines. All
other requirements including the location, structural stability, and zoning shall be
determined by the respective local government unit.

12.8. Upon determination of the sufficiency of the application and supporting
documents, the MMDA Billboard Clearance Office shall inspect the billboard and the
billboard structure and if needed, the creative approval of content by a division to be so
created with a representative from House Committee on Metro Manila Development in
exercise of oversight function.

12.6. After the applicant has passed the inspection, the Billboard Clearance
Office thru the Assistant General Manager for Planning or the Authorized Office shall
recommend to the Chairman the approval of the application and the issuance of the
MMDA Billboard Clearance. Otherwise, the MMDA Billboard Office shall recommend
denial of the same citing the reasons thereof.

12.7. Upon receipt of the recommendation of the Billboard Clearance Office, the
same shall be acted upon by the Chairman either by approving or denying the clearance


application, or ordering the re-evaluation or re-inspection of the billboard structure
involved,

12.8. All applicants for an MMDA Billboard Clearance shall be required to pay the
following

‘© P1,500.00 upon filing of the application;
* P2,500.00 inspection fee prior to the actual inspection; and,
* 3,000.00 clearance fee prior to the issuance of the Clearance

12.9, All billboard clearances issued by the MMDA shall be valid for one (1) year,
copy furnished the appropriate local city/municipal Engineering Office, unless sooner
revoked for violation of laws, rules, and ordinances concerning billboard, signs, and
structures. For applications for renewal, the MMDA Billboard Clearance Office shall
ensure that the billboard structure was not altered or modified.

Failure to renew the MMDA Billboard Clearance within thirty (30) days from
expiration, the MMDA shall remove/roll down the advertising material installed after due
notice. Costs/expenses incurred shall be chargeable to the owner/operator of the
regulated sign, business sign or wall sign.

412.10, The issuance of the MMDA Billboard Clearance shall be without prejudice
to the exercise by the MMDA of its mandate to enforce and implement the provisions of
the National Building Code on regulated signs along major and secondary thoroughfares
falling under its jurisdiction and in coordination with the respective LGUs.

SECTION 13. Special Provisions. - a) All owners and operators of regulated
signs shall for every billboard structure procure two (2) full-grown sustainable trees
which shall be planted and maintained within the setback areas or, in case the setback
area could not accommodate the same, the owner or operator shall inform or coordinate
with MMDA for the appropriate planting of trees in another area within Metropolitan
Manila.

b) For ground signs, a landscape/vertical garden with an area of 1/6 of the total
area of the billboard shall be installed on the billboard structure.

) Outdoor operators of billboards and LEDs shall allow promotional images on
Philippine arts and culture in coordination with the Department of Tourism,
National Commission for Culture and the Arts and other concerned government
agency as the need arises for public information/awareness on LED boards and,
depending on the availability of vacant spaces, on static signs and billboards.


SECTION 14. Administrative Fines and Sanctions. — The following fines shall be
imposed on any person, corporation or partnership found violating the size and height
requirement provisions of this outdoor advertising rules and regulations:

a. The fine shall be computed at P100.00 per square foot of surface space of
the advertising material.

Non-compliant government signs shall be charged P25.00 per square foot.

A surcharge of twenty five percent (25%) of the penalty shall be added for
failure to pay the fine within fifteen (15) days upon receipt of notice thereof.

Operators shall be given 15 days from receipt of notice of violation to
comply/retrofit the non-compliant billboard structure based on the rules and regulations
hereof, otherwise the operator shall be prohibited from displaying any advertising
material on subject billboard structure. Failure to retrofit within one (1) month from
receipt of notice shall be subject to dismantling and appropriate charges.

b. For new applications for regulated signs, any billboard structure/commercial
structure erected/installed prior to the release of the MMDA Billboard
Clearance shall be covered by the following sanctions:

1) First offense — warning and a fine in the amount of P10,000.00

2) Second offense — prohibition from installing advertising material for two
(2) years and a fine of P20,000.00

3) Third offense — non-issuance of MMDA Billboard Clearance for the
subject billboard structure

SECTION 15. Transitory Clause. ~ All owners and operators of existing regulated
signs and billboard structures are given four (4) months from the approval of this Act to
retrofit their billboards as to size, height and setback in order to conform with the
provisions herewith stated and those structures that do not comply with the requirements
after such period may be subject to summary dismantling by government and
appropriate charges will be filed against the owner/operator.

Without prejudice to whatever legal action the MMDA and/or the local
government units may take, all owners and operators of existing regulated signs and
sign structures without valid permits and clearances are required to apply for building
permits, sign permits, and other required permits and clearances immediately,

SECTION 16, Separability Clause. - If any provision or part hereof is declared
invalid or unconstitutional, the remainder of the law or the provisions not otherwise
affected shall remain valid and subsisting.


SECTION 17. Repealing Clause. — Any law, presidential decree or issuance,
executive order, letter of instruction, administrative order, rule or regulation, contracts
and other memoranda of agreement entered into by a government agency, LGU or
government-owned and/or controlled corporation/organization contrary to or inconsistent
with the provisions of this Act is hereby repealed, modified, or amended accordingly.

All previous memorandum circulars and issuances inconsistent with the
foregoing are hereby modified, amended, or repealed accordingly.

Section 18. Effectivity Clause. - This Act shall take effect thirty (30) days after
its publication in the Official Gazette and in at least three (3) newspapers of general
circulation.

Approved,