· ,. 
SIXTEENTH CONGRESS OF THE REPUBLIC 
OF THE PHILIPPINES 
Second Regular Session 
SENATE 
S. No. 
25.14 
) 
) 
) 
Introduced by Senator Miriam Defensor Santiago 
AN ACT 
ENSURING FAIR FRANCHISING PRACTICES 
EXPLANATORY NOTE 
The Constitution, Article 2, Section 20 provides: 
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'14 
DEC 15 P2 :45 
The State recognizes the indispensable role of the private sector, 
encourages private enterprise, and provides incentives to needed 
investments. 
Ranking fifth worldwide in terms of numbers of franchisees, fourth in terms of 
number of jobs generated by franchising, and 11th in terms of number of brands that can 
be franchised, according to World Franchising Council, the Philippines has been dubbed 
as the franchise hub of Southeast Asia. 1 
With the franchising industry thriving, it becomes imperative for the Legislature to 
ensure that entrepreneurs who wish to engage in franchising are protected. Unlike most 
countries, the Philippines lacks a comprehensive law regulating commercial franchising. 
The absence of such law permits the proliferation of incidents of franchisees being 
victimized by fraud and misinformation. 
This bill seeks to protect and strengthen the industry by ensuring fair franchising 
standards, promoting responsible franchising and preventing unscrupulous practices.2 
I http://www.l11b.col11.ph/inforl11at i on -phi I i pp ine s-th e-franc hi s in g -h u b-o f-asi a/ 
2 This bill is based on the Franchising Code of Conduct of Australia and on the Fair Franchising Standards 
of the Philippine Franchise Association. 
1 


, . 
SIXTEENTH CONGRESS Of THE REPUBLIC 
or THE PHILIPPINES 
Second Regular Session 
SENATE 
S. No. 2514 
) 
) 
) 
Introduced by Senator Miriam Defensor Santiago 
'14 
DEC 15 P 2 :45 
Be it enacted by the Senate and the House of Representatives of the Philippines in 
Congress assembled: 
1 
AN ACT 
2 
ENSURING FAIR FRANCHISING PRACTICES 
3 
SECTION I. Short Title. - This Act shall be known as "The Fair Franchising Act." 
4 
SECTION 2. Declaration of Policy. - It is the policy of the State to ensure 
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employment generation and economic growth by protecting the interests of enterprises, 
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particularly franchised enterprises. The State shall recognize the need to promote, 
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'encourage and support franchised enterprises by: 
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(A) 
adopting fair tl'anchising practices; 
9 
(B) 
regulating commercial franchising; 
10 
(C) 
safeguarding against deceptive and unfair sale offranchises; and 
11 
(D) 
providing necessary information on the franchisor-franchisee relationship. 
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SECTION 3, Definition of Terms. - As used in this Act, the term: 
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(A) 
"Dispute Resolution" means any process or mode used to resolve a dispute 
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or controversy, other than by adjudication of a presiding judge of a court or an officer of 
15 
a government agency, in which a neutral third party participates to assist in the resolution 
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of issues, which includes arbitration, mediation, conciliation, early neutral evaluation, 
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mini-trial, or any combination thereof. 
1 


, . 
(B) 
"Franchise Agreement" means a written, oral and/or implied agreement in 
2 
which the franchisor grants to the franchisee a licensed right, subject to the agreed-upon 
3 
requirement and restrictions, to conduct business utilizing the business format and 
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trade/service marks of the franchisor under a system of marketing plan substantially 
5 
determined, controlled or suggested by the franchisor or an associate of the franchisor 
6 
(C) 
"Franchise Disclosure Document" (FDD) means a document disclosing to 
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prospective franchisees franchise and franchisor information, including but not limited to, 
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franchisor details, business experience, litigation, payments, existing franchises, 
9 
intellectual property, franchise site or territory, supply of goods or services to and by a 
10 
franchisee, marketing and other cooperative funds, financing, obligations of franchisor 
11 
and franchisee, summary of other conditions of agreement, obligation to sign related 
12 
agreements, earnings information, financial details, and other significant information, as 
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may be determined by implementing rules and regulations. 
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(D) 
"Franchisee" means a person to whom a franchise is granted. For the 
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purpose of this Act, the term shall also refer to a sub franchisee or a franchisee renewing 
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or extending the franchise agreement. 
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(E) 
"Franchisor" means a person who grants a franchise. For the purpose of this 
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Act, the term shall also refer to a sub franchisor. 
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(F) 
"Sub franchise" means any contract or agreement between a franchisor and 
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a subfranchisor whereby the sub franchisor is granted the right, for consideration given in 
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whole or in part for that right, to sell or negotiate the sale of franchises in the name or on 
22 
behalf of the franchisor. A contract or agreement which is a franchise does not become a 
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subfranchise merely because under the latter's terms a person is granted the right to 
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receive compensation for referrals to a franchisor or sub franchisor or to receive 
25 
compensation for acting as sales representative on their behalf. 
2 


(0) 
"Trade secret" means information, 
including a 
formula, 
pattern, 
2 
compilation, program, device, method, technique or process, that derives independent 
3 
economic value, actual or potential, from not being generally known to, and not being 
4 
readily ascertainable by proper means, by other persons who can obtain economic value 
5 
from its disclosure or use; or is the subject of efforts that are reasonable under the 
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circumstances to maintain its secrecy. 
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SECTION 4. Obligations of the Franchisor. - The franchisor shall have the 
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'following obligations: 
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10 
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(A) 
to provide the following to the prospective franchisee: 
(1) 
(2) 
copy of this Act; and 
FDD; 
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(B) 
to give the prospective franchisee at least 15 days to read, review and 
13 
understand the copy ofthis Act and the FDD before the prospective franchisee: 
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15 
16 
17 
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(C) 
(I) 
enters into a franchise agreement, or agreement to enter into a 
franchise agreement; or 
(2) 
makes a non-refundable payment to the franchisor or associate in 
connection with the proposed franchise agreement; 
to not enter into, renew or extend a franchise agreement, or agreement to 
19 
enter, renew or extend a franchise agreement, nor receive a non-refundable payment from 
20 
the prospective franchisee in connection with the proposed franchise agreement, unless 
21 
the tl'anchisor has received from the prospective franchisee a written statement that the 
22 
latter has received, read and understood this Act and the FDD; 
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(D) 
to not enter into a franchise agreement unless the prospective franchisee 
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provides signed statements, that the latter has been given advice about the proposed 
25 
franchise agreement or franchise, by an independent legal adviser, independent business 
3 


adviser, or independent accountant. Should the prospective franchisee fail to comply, a 
2 
signed statement by the prospective franchisee that s/he has becn given such advice or 
3 
has been told that such advice should be sought but has decided not to do so, shall 
4 
suffice; 
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(E) 
to provide a copy of the agreement to lease and the copy of the lease to the 
6 
franchisee within one month after the lease or agreement to lease is signed, should the 
7 
latter leases premises from the franchisor for the purposes of the franchise. If the 
8 
franchisee occupies, without a lease, premises leased by the franchisor, the latter shall 
9 
provide the former a copy of the franchisor's lease or agreement to lease, a copy of the 
10 
documents that give the franchisee rights to occupy the premises, or written details of the 
11 
conditions of occupation; 
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(F) 
to provide an Operating Manual to the franchisee before the opening of the 
13 
franchised outlet but after the franchise agreement has been signed and the fees have been 
14 
paid; 
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(G) 
to provide start-up training and on-going training to the franchisee and 
16 
his/her personnel; and 
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(H) 
to update the disclosure document every 12 months; and furnish to the 
18 
existing franchisee should the latter request in writing. 
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SECTION 5. Obligation a/the Franchisee. - The franchisee shall not disclose to a 
20 
third party, without the prior written consent of the franchisor, the trade secrets of the 
21 
franchisor during the duration of the franchise agreement and even after the termination 
22 
of the franchise agreement, unless the information: 
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(A) 
is already in or comes into the public domain other than in breach of the 
24 
Agreement; 
4 


(B) 
is required to be disclosed by a court of law, regulatory authority or tribunal 
2 
of competent jurisdiction; or 
3 
(C) 
is information that both parties agree to disclose. 
4 
SECTION 6. Disclosure. -
5 
(A) 
A Franchise Disclosure Document containing information that is material to 
6 
the running of the franchise, shall be given by the franchisor to a prospective franchisee, 
7 
or a franchisee proposing to enter into, renew or extend a franchise agreement. It shall aid 
8 
in making an informed decision regarding the franchise. 
9 
(B) 
The FDD shall follow a format set out by the Department of Trade and 
10 
Industry. 
II 
(C) 
The following shall be disclosed to the franchisce within 60 days after the 
12 
franchisor becomes aware of it: 
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15 
16 
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20 
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(1) 
change in ownership or control of the franchisor; 
(2) 
proceedings by a public agency, including 
(3) 
1. names of parties of the proceedings 
ll. name of court or tribunal 
iii. case number 
IV. nature of the proceedings 
change in the intellectual property, its control or ownership, of the 
franchise; and 
(4) 
the franchisor becoming an externally-administered body corporate 
22 
(B) 
It shall be unlawful, either directly or indirectly 
23 
24 
(1) 
(2) 
to make an untrue statement of material facts; 
to fail to state a material fact; 
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2 
3 
4 
5 
6 
7 
8 
9 
10 
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(3) 
to fail to state any fact which would render any required statement or 
disclosure either untrue or misleading; 
(4) 
to fail to furnish any prospective franchisee or franchisee with the 
required disclosure document; 
(5) 
to fail to include in the disclosure document all information required 
to be disclosed by law at the time and in the manner required; or 
(6) 
to make any claim or representation to a prospective franchisee 
whether orally or in writing, which is inconsistent with or contradicts such 
disclosure document. 
SECTION 7. Franchise Agreement. -
(A) 
The franchise agreement shall not contain, or require a franchisee to sign, a 
12 
general release of the franchisor from liability towards the franchisee. It shall also not 
13 
contain any provision whereby the franchisee covenants to a waiver of any verbal or 
14 
written representation made by the franchisor. 
15 
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(B) 
If the franchisee breaches a franchise agreement, the franchisor shall: 
(1) 
notify the franchisee that the franchisor proposes to terminate the 
franchise agreement due to the breach; 
(2) 
notify the franchisee of actions that may be done to remedy the 
breach; and 
(3) 
allow the franchisee to remedy the breach within thirty (30) days 
(C) 
The franchisor cannot terminate a franchise agreement before expiration, 
22 
unless the franchisee: 
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24 
25 
(1) 
(2) 
fails to comply with a material provision of the franchise agreement; 
becomes bankrupt, insolvent under administration, or an externally-
administered body corporate; 
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2 
3 
4 
5 
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(3) 
voluntarily abandons the franchise; 
(4) 
(5) 
is convicted of a serious offense; 
operates the franchise in a way that endangers public health or 
safety; 
(6) 
(7) 
is fraudulent in connection with operation of the franchise; or 
agrees to the termination ofthe franchise. 
7 
(D) 
If the franchisor terminates the franchise agreement without just cause, the 
8 
franchisee may rescind the agreement and hold the franchisor liable for damages. 
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SECTION 8. Dispute Resolution. -
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(A) 
A statement that the parties agree to undergo dispute resolution before 
II 
resorting to court action shall be included in the franchise agreement. 
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(B) 
There shall be a mediation adviser appointed by the complainant and 
13 
approved by the respondent. 
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(C) 
The complainant shall notify the respondent in writing: 
IS 
16 
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(I) 
(2) 
(3) 
the nature of the dispute; 
the outcome the complainant wants; and 
the action the complainant thinks shall settle the dispute. 
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(B) 
The parties shall agree on the resolution of the dispute. Should they fail to 
19 
do this within three weeks, either party shall refer to a mediator. Should they fail to agree 
20 
on who shall be the mediator, either party shall request the mediation adviser to appoint a 
21 
mediator. The mediation adviser shall appoint a mediator within 14 days after the request. 
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(C) 
The mediation shall terminate if: 
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24 
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(I) 
the dispute has not been resolved after 30 days since the start of 
mediation; 
(2) 
either party asks the mediator to terminate the mediation; or 
7 


(3) 
the mediator terminates the mediation. 
2 
(D) 
If the mediation is terminated by the mediator, the mediator shall issue a 
3 
certificate, to the mediation adviser and each party of the dispute, stating: 
4 
5 
6 
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(1) 
(2) 
(3) 
(4) 
the names of the parties; 
the nature of the dispute; 
that the mediation has finished; and 
that the dispute has not been resolved 
8 
(E) 
The parties are equally liable for the costs of mediations, unless they agree 
9 
otherwise. 
10 
(F) 
Each party may take legal proceedings under the franchise agreement. 
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SECTION 9. Access to books, accounts and records. ~ The franchisor and 
12 
franchisee have reciprocal duties to maintain a complete set of books, records and 
13 
accounts pertaining to the operations of the franchise and give the other access to view 
14 
the same upon prior notice and during reasonable business hours. 
15 
SECTION 10. Effect of Violation on the Agreement. ~ A party to a franchise 
16 
agreement who is injured by a violation or threatened violation of this Act shall have a 
17 
right of action for rescission and restitution, as well as for all damages and injunctive 
18 
relief, including costs of litigation and reasonable attorney's fees, against any person 
19 
found to be liable for such violation. 
20 
SECTION 11. Penalties. ~ Without prejudice to civil, administrative and criminal 
21 
.liabilities under existing laws, any person who directly or indirectly violates the 
22 
provisions of this Act or abets in the violation thereof shall be punished with 
8 


imprisonment not exceeding three years or punished with a fine not exceeding Five 
2 
Hundred Thousand Pesos (J?500,OOO.OO) or both. 
3 
SECTION 12. Promulgation of Rules and Regulations, Administration and 
4 
Enforcement of this Act. - The Department of Trade and Industry is hereby authorized to 
5 
promulgate rules and regulations necessary to carry out the provisions of this Act within 
6 
six months from its approval. It shall also have the primary responsibility for the 
7 
administration and enforcement of this Act. 
8 
SECTION 13. Separability Clause. - If any part or provision of this Act shall be 
9 
held unconstitutional or invalid, other provisions, which are not affected thereby, shall 
10 
continue to be in full force and effect. 
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SECTION 14. Repealing Clause. - All laws, presidential decrees, executive order, 
12 
rules and regulations or parts thereof which are inconsistent with the provisions of this 
13 
Act are hereby repealed, amended or modified accordingly. 
14 
SECTION 15. Effectivity. - This Act shall take effect after 15 days following its 
15 
publication in two newspapers of general circulation. 
Approved, 
Itmdp4 Dec20 14 
9