ee “soe

‘ ak

Republic of the Philippines
HOUSE OF REPRESENTATIVES
Constitution Hills, Quezon City

SEVENTEENTH CONGRESS
Second Regular Session

HOUSE BILL No, 5964

2.)
Introduced by Hon. HARLIN NEIL J. ABAYON, IIT

—— eee
EXPLANATORY NOTE

This proposed piece of public health legislation draws inspiration from the
warnings on smoking being dangerous to one’s health,

Millions of Filipinos are eating and drinking themselves to ill health and death
with their excessive consumption of processed, fermented, and dried foods high in
sodium or sugars.

The results of these dangerous habits are preventable lifestyle diseases such
as diabetes, cardiovascular diseases, and kidney disorders which could lead to
permanent disability or death,

Filipinos thus need to be reminded to take good care of their bodies and health
and one of the effective ways is by way of those advertisements, commercials, and
other marketing tools.

HARLI IL J. ABAYON, IL
Representative, AANGAT TAYO Party-list



Republic of the Philippines
HOUSE OF REPRESENTATIVES
Constitution Hills, Quezon City

SEVENTEENTH CONGRESS
Second Regular Session

HOUSE BILL NO._5964

SUE
Introduced by: Hon. HARLIN NEIL J. ABAYON, IIL

=.

AN ACT

REQUIRING THE INCLUSION IN ADVERTISEMENTS,

COMMERCIALS, AND SIMILAR MARKETING TOOLS
OF WARNINGS AGAINST THE CONSUMPTION
OF FOODS AND BEVERAGES

WITH HIGH SODIUM OR SUGAR CONT!

Be it enacted by the Senate and the House of Representatives of the
Philippines in Congress assembled:

Section 1. Short Title. - This Act shall be known as the “Broadcast, Webcast,
and Published Warnings on Foods High in Sodium or Sugars”.

Section 2. Declaration of Policy. - \t is the declared policy of the State to
adopt an integrated and comprehensive approach to health development and to
establish and maintain an effective food and drug regulatory system responsive to
the country’s health needs and problems.

Section 3, End-of-Advertisement Warnings. - Advertisements, commercials
and similar marketing tools promoting the consumption of processed, fermented, or
dried foods the sugar or sodium content of which are at twenty (20) percent or higher
of recommended limit intake in the most recent Recommended Energy and Nutrient
Intake (RENT) adopted by the Food and Nutrition Research Institute (FNRI) of the
Department of Science and Technology (DOST) must include these warnings at the
end of such advertisements, commercials, and similar marketing tools:

“Nakasasama sa kalusugan ang pagkain o pag-inom ng labis na maalat
@ matamis dahil maaaring magdulot ito ng pangmatagalang mga sakit
na maaari maging sanhi ng pagkabaldado o kamatayan.”


“Ingesting foods and beverages that are high in salts or sugars are
harmful to your health because they can, in the long-term, cause diseases
that can lead to your permanent disability or death,”

Section 4. Separability. - 1f any provision or part of this Act is declared invalid
or unconstitutional, the remaining parts or provisions not affected shall continue to
be in full force and effect.

Section 5. Repealing Clause. - All laws, executive orders, and administrative
orders or parts thereof inconsistent with any provision of this Act are hereby repealed
or amended accordingly.

Section 6. Effectivity Clause. - This Act shall take effect fifteen (15) days
after its publication in the online version of the Official Gazette or in two (2)
newspapers of general circulation with established internet website presence.

Approved.