THIRTEENTH CONGRESS OF THE 
REPUBLIC OF THE PHILIPPINES 
First Regular Session 
SENATE 
S. No. 
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INTRODUCED BY HON. MANUEL B. VILLAR, JR. 
EXPLANATORY NOTE 
The youth, which comprise almost two-thirds of our population, have always been the 
target market of cigarette manufacturers and companies. In fact, millions of pesos are 
spent each year in advertising to entice the youth to smoke. 
Recent studies revealed that an average Filipino starts smoking as early as fourteen 
years old due to the influence of cigarette advertisements. Such finding is certainly 
alarming given the pernicious effects of cigarette smoking. 
Thousands of Filipinos have already died and arc continuously suffering from smoking 
related diseases. Unless concrete measures are taken, such malady is expected to 
further worsen. 
The Constitution provides that the State shall promote the physical, spiritual, moral 
and social well-being of the youth. Pursuant to this provision, this bill seeks to impose 
certain limitations on advertisements relating to tob 
CtS, in order to protect 
the youth from this menace. 


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THIRTEENTH CONGRESS OF THE 
REPUBLIC OF THE PHILIPPINES 
First Regular Session 
INTRODUCED BY HON. MANUEL B. VILLAR, JR. 
AN ACT ESTABLISHING CERTAIN LIMITATIONS ON ADVERTISENIVNTS 
RELATING TO TOBACCO PRODUCTS 
Be it enacted by the Senate and the House of Representatives of the Philippines in 
Congress assembled: 
SECTION 1 , Advertising Restrictions 
(1) BILLBOARD - It shall be unlawful to advertise cigarettes on any 
outdoor billboard that is located within 500 meters of any public or private elementary 
or secondary school, EXCEPT advertisement that is non-brand name specific if such 
advertisement is erected or maintained at street level and affmed to business 
establishments selling tobacco products at retail. 
(2) PERIODICA1.S- It shall be unlawful to advertise cigarettes in any 
youth or student oriented newspaper, magazine, periodical or other publication 
(3) STADIA AND ARENAS - It shall be unlawful to advertise cigarettes in 
any arena or stadium where amateur or professional sporting events or activities 
occur, EXCEPT advertisement that 
(A) is contained in a program distributed at a shorting event; 
(B) is displayed at a concession stand that sells cigarettes; -or 
(C) is displayed during a sporting event where the sponsor of the 
event involved has, prior to the event, can ensure at least 75 percent of such 
event are age 18 or older. 
(4) TRANSPORTATION ADVERTISEMENTS- It shall he unlawful to 
advertise cigarettes in or on taxis, buses, trains; or in bus, or train stations, terminals, 
or platforms unless the advertisement is displayed at a site where cigarettes are sold. 
(5) MOTION PICTURES- No payment shall be made by any cigarette 
manufacturer or any agent thereof for the placement of any cigarette, cigarette 
package, or cigarette advertisement as a prop in any motion picture produced for 
viewing by the general public. 
(6) VIDEO GAMES- No cigarette brand name or logo shall be placed in a 
video or on a video game machine. 
(7) FAMILY AMUSEMENT CENTER - It shall he unlawful to advertise 
cigarettes on or within the premises of a Family Amusement Center and no cigarette 
brand or logo shall be placed in any amusement ride or attraction therein. 
SECTION 2. Penalty - Except Paragraph (5), the manufacturer, distributor, seller or 
whoever causes the violation of any paragraph of the preceding section shall pay a fine 
in an amount not exceeding P30,OOO.OO. 
SECTION 3. Separability Clause - If any provision or part hereof, is held invalid or 
Unconstitutional, the remainder of the law or the provision not otherwise affected shall 
remain valid and subsisting. 
SECTION 4. Repealing Clause - Any law, presidential decree or issuance, executive 
order, letter of instruction, administrative order, rule or regulation contrary to or 
inconsistent with the provision of this Act is hereby repealed, modified or amended 
accordingly . 


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SECTION 5. Effectivity Clause -This Act shall take effect fifteen (15) days after its 
to publication in of least two (2) newspapers of general circulation. 
Approved.