Republic of the Philippines
House of Representatives
Quezon City, Metro Manila
Nineteenth Congress
Second Regular Session
HOUSE BILL NO. _______
Introduced by REPRESENTATIVE STELLA LUZ A. QUIMBO
EXPLANATORY NOTE
The recent enforcement of the Regional Comprehensive Economic Partnership
(RCEP) Agreement for the Philippines provides opportunities for strengthened trade relations
in the ASEAN and its Free Trade Agreement partners such as China, Japan, South Korea,
Australia and New Zealand, particularly in the development of healthy competition in the
industries in the region. This is crucial amidst the country’s untapped global potential. In fact,
the International Trade Center highlighted that the Philippines has an estimated US$27.8
billion of unrealized export potential to RCEP countries over the next five years. However,
local industries are still at a disadvantage if inclusive economic growth and development is
hindered by the lack of public-private partnerships that can address issues such delayed
scientific and technological innovation. Hence, there is a pressing need to support and protect
the local industries to attain their genuine growth.
This bill seeks to formulate a Tatak Pinoy Strategy (TPS) that aims to improve and
diversify local enterprises and their linkages with value chains. This strategy shall include
plans and programs relating to (1) manpower; (2) infrastructure; (3) technology and
innovation; (4) investments; and (5) public fiscal management and government procurement,
and shall be parallel to the development of the PDP. This bill also seeks to establish a Tatak
Pinoy Council that has the authority to develop and monitor the effective implementation of
the TPS. This includes the identification of public-private initiatives and government support
for each targeted sector. Ultimately, at a time of a globally integrated development, this bill
seeks to promote the Filipino brand to be recognized as a world-class brand that offers high
quality products and services.
In view of the foregoing, the passage of this bill is earnestly sought.
STELLA LUZ A. QUIMBO
June 6, 2023
12:14 pm
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Republic of the Philippines
House of Representatives
Quezon City, Metro Manila
Nineteenth Congress
Second Regular Session
HOUSE BILL NO. _______
Introduced by REPRESENTATIVE STELLA LUZ A. QUIMBO
AN ACT MANDATING THE FORMULATION, FINANCING,
IMPLEMENTATION, MONITORING, AND EVALUATION OF A
COMPREHENSIVE AND MULTI-YEAR "TATAK PINOY" (PROUDLY
FILIPINO) STRATEGY, ESTABLISHING A TATAK PINOY COUNCIL,
AND APPROPRIATING FUNDS THEREFOR
Be it enacted by the Senate and House of Representatives of the Philippines in
Congress assembled:
SECTION 1. Short Title. — This Act shall be known as the “Tatak Pinoy (Proudly
Filipino) Act.”
SECTION 2. Declaration of Policy. — It is hereby declared the policy of the State to
encourage, support, and promote the production and offering of Philippine-made products,
goods, and services of increasing diversity, sophistication, and quality by local enterprises
that are globally competitive. Pursuant to Article XII, Section 1 of the Constitution
emphasizing the promotion of "industrialization and full employment based on sound
agricultural development and agrarian reform, through industries that make full and efficient
use of human and natural resources, and which are competitive in both domestic and foreign
markets," the State hereby adopts the following policies:
(a) In collaboration with the private sector, the State shall endeavor to transform the
Philippine economy to such degree that local enterprises produce and offer more
8525


sophisticated
products,
goods,
and
services
that
are
not ubiquitous, widely
manufactured, or commonly available across the world;
(b) The State shall encourage the continuous improvement, expansion, and diversification
of the productive capabilities of local enterprises and their linkages with domestic,
regional, and global value chains;
(c) The State shall ensure that its initiatives to support local enterprises are market-driven
or are in anticipation of future market demand;
(d) The State shall identify business sectors, market segments, and product opportunities
for local enterprises to target and gain comparative advantage in. Towards this end,
the State shall employ scientifically rigorous methods including, but not limited to,
analysis of the country's product space, and of rankings in economic complexity
indices;
(e) To elicit pride for Philippine-made products, goods, and services, the State shall
encourage and promote the skill, ingenuity, creativity, and innovativeness of Filipino
workers, craftsmen, laborers, and professionals;
(f) The State shall support local enterprises through its regular functions, such as, but not
limited to, the procurement of products, goods, and services manufactured or offered
by local stakeholders. Towards this end, all government agencies and instrumentalities
shall formulate metrics on how, within their respective spheres, they can help support
local Philippine-made products, goods, and services;
(g) The State recognizes the complementary roles of the public and private sector,
including the academe and civil society, in generating high-paying jobs; pursuing
economic development; and co-creating solutions to the country's biggest challenges.
As such, the State shall actively seek out close partnerships with the private sector,
and endeavor to jointly develop, finance, implement, and continuously improve a
nationwide strategy for supporting local enterprises;
(h) The State recognizes the crucial role scientific and technological innovation plays in
economic growth and development. As such, the State shall implement plans,
programs, and projects that continuously improve the country's education system;
ensure better technology transfer among firms, the academe, and government
institutions; and, encourage the generation and sharing of new scientific and
technological knowledge through research and development (R&D); and,
(i) In pursuit of inclusive economic growth and development, the State shall ensure that
public expenditures to support local enterprises are equitably spread across the
country, particularly among fourth, fifth, and sixth class provinces and municipalities,
and directed to disadvantaged sectors such as, but not limited to, the urban poor,
subsistence farmers and fisherfolk, indigenous communities and micro, small and
medium-sized enterprises (MSMEs).
SECTION 3. Definition of Terms. — For the purposes of this Act, the following
terms shall mean:
(a) Economic complexity refers to the economic measurement which is calculated based
on the diversity of products, goods, and services a country produces and their
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ubiquity, or the number of the countries able to produce them (and those countries'
complexity);
(b) Infant industries refer to an industry that is in its early stages, where it experiences
relative difficulty in competing with established competitors abroad and/or is less
productive than global benchmarks or best practices;
(c) Product space refers to a type of visualization that depicts the connectedness between
products based on the similarities of the know-how required to produce them. The
product space visualizes the paths that countries can diversify. Products are linked by
their proximity to each other, based on the probability of co-export of both of the two
products;
(d) Sophisticated refers to the state when a product, good, or service requires a high level
of technology, human capital, competencies or knowhow, and infrastructure to be
produced or offered;
(e) Sophistication refers to the level of technology, human capital, competencies or
know-how, and infrastructure required for a product or service to be offered by an
economy like that of the Philippines;
(f) Structural Transformation refers to the process in which the composition and
distribution of activities within an economy, as measured by such factors as output,
employment,
and
trade,
changes
and
shifts
from
low-productivity
to
high-productivity;
(g) Technology Transfer refers to the process by which one party systematically
transfers to another party the knowledge for the manufacture of a product, the
application of a process, or rendering of a service, which may involve the transfer,
assignment or licensing of Intellectual Property Rights (IPRs).
SECTION 4. Tatak Pinoy Strategy. — To achieve the objectives of this Act, a Tatak
Pinoy Strategy (TPS) shall be formulated, financed, implemented, monitored, evaluated, and
continuously improved upon by the Tatak Pinoy Council, hereinafter referred to as 'the
Council' as prescribed by Section 10 of this Act. The TPS shall outline the plan for the
country to incrementally and systematically expand and diversify the productive capabilities
of local enterprises, and empower them to produce and offer increasingly diverse and
sophisticated products, goods, and services, and compete in the global market.
(a) Development and Coverage. - The development of the TPS shall coincide with that
of the Philippine Development Plan (PDP) at the beginning of every Presidential
administration. The TPS shall cover a period of at least six (6) years and shall provide
for mid-term updates every three (3) years.
(b) Identification of National Priorities and Strategic Goals. - As part of the
development of the TPS, the country's national priorities and strategic goals shall be
identified and consolidated through a consultative process that substantially involves
both the public and private sectors.
(c) Target Sectors and/or Economic Activities. - The TPS shall list sectors and/or
economic activities, including but not limited to creative industries as defined by
Republic Act No. 11904, otherwise known as the Philippine Creative Industries


Development Act. The list shall include targets for the short-term (3 years),
medium-term (6 to 9 years), and long-term (12 years and beyond).
SECTION 5. Pillars of the Tatak Pinoy Strategy. — The TPS shall include plans and
programs, and shall be organized according to the following pillars: (1) manpower; (2)
infrastructure; (3) technology and innovation; (4) investments; and (5) public fiscal
management and government procurement.
The Council may establish technical clusters and working groups under each pillar to
formulate objectives and targets, conduct the necessary stakeholder consultations, and ensure
proper implementation of the TPS. Under each pillar, the TPS shall identify relevant
public-private initiatives and the government support or assistance to be provided per targeted
sector or economic activity. Each cluster shall be headed by a government agency, as
determined by the Council, and include relevant private sector representatives.
(a) Manpower - The Department of Labor and Employment (DOLE), in coordination
with the Council, the Department of Education (DepEd), the Commission on Higher
Education (CHED), and the Technical Education and Skills Development Authority
(TESDA), shall develop a National Upskilling and Manpower Competitiveness
Agenda; Provided, further, That said agenda shall be a roadmap for ensuring that there
is adequate and skilled manpower to realize the national priorities and strategic goals
and support the target sectors and economic activities identified in the TPS; Provided,
finally. That the Agenda shall include different modalities for training, skills
development, upskilling, reskilling, and lifelong learning to be implemented by both
public and private stakeholders;
(b) Infrastructure - The Department of Public Works and Highways (DPWH), in
coordination with the Council and other relevant government instrumentalities such
as, but not limited to, the Department of Budget and Management (DBM), the
Department
of
Finance
(DOF),
and
the
Department
of
Information
and
Communications Technology (DICT), the Department of Transportation (DOTr), the
Department of Trade and Industry (DTI), the Department of Energy (DOE), the
Department of Agriculture (DA), the Department of Health (DOH), the Department of
Tourism (DOT), the Department of Education (DepEd), and the Department of
National Defense (DND), shall lead in the formulation of a National Infrastructure
Development Strategy: Provided That the Strategy shall provide the basis for
coordinating, integrating, and accelerating infrastructure development across the
country to fulfill the national priorities and strategic goals and support the target
sectors and economic activities identified in the TPS;
(c) Technology and Innovation - The Department of Science and Technology (DOST)
and its attached agencies, in coordination with the Council and other relevant
government instrumentalities such as but not limited to the National Innovation
Council (NIC), the Department of National Defense (DND), the Armed Forces of the
Philippines (AFP), the Philippine Space Agency (PhilSA), the Commission on Higher
Education (CHED), state universities and colleges (SUCs), and private universities
with reputable track record in scientific and technological research, shall ensure that
5


the TPS is harmonized with the National Innovation Agenda and Strategy Document
(NIASD), in accordance with Republic Act No. 11293 otherwise known as "the
Philippine Innovation Act";
(d) Investments - The Department of Trade and Industry (DTI), in coordination with the
Council and Investment Promotion Agencies shall formulate a Tatak Pinoy Strategic
Investment Priority Plan, which shall at the minimum identify sectors and/or activities
and set investment targets that will enable Philippine industries to transition to the
production of diversified and sophisticated goods and services whether for domestic
or foreign consumption. For this purpose, existing industry roadmaps may be used as
reference. The DTI, through the Board of Investments, shall ensure that the identified
sectors and/or activities shall be included in the Strategic Investment Priority Plan
(SIPP);
(e) Public Fiscal Management and Government Procurement - The Development
Budget Coordination Committee (DBCC) shall ensure that programs and projects that
result in the enhancement of the capabilities of local enterprises to produce and offer
increasingly sophisticated products, goods, and services shall be included in the
expenditure priorities and the national government fiscal program.
In
government
procurement
activities,
preference
shall
be
given
to
domestically-produced and manufactured goods, supplies and materials which meet
the specified or desired quality; Provided, further, That in order to claim preference,
the DTI shall certify that such goods, supplies and materials are grown, produced or
manufactured in the Philippines; Provided, finally, That domestic preference shall be
applied in a manner consistent with the Philippines obligations under international
agreements;
SECTION 6. Planning Call. — The Council shall issue in a timely manner a
Planning Call for the TPS to government agencies and relevant private sector stakeholders.
Such Planning Call shall include the standards and guidelines for preparing the TPS. The
Planning Call shall commence parallel to the formulation of the Philippine Development Plan
by the NEDA. National government agencies shall submit to the Council their respective
plans and programs and report relevant issues and implementation gaps.
SECTION 7. Harmonization of Plans. — The Council shall direct the government's
planning cycle to ensure the harmonization and coherence of national, sectoral, and spatial
plans and programs by prescribing standards, guidelines, compliance, and accountability
mechanisms. The Council shall also review and approve the short-term, medium-term and
long-term development plans submitted by the agencies as stipulated in Section 6 of this Act,
in order to recommend appropriate action.
SECTION 8. Automatic Review and Update. — The NEDA, in coordination with
the Council, shall perform an annual review of the implementation of the TPS as provided
under this Act, in accordance with the monitoring and evaluation policies and guidelines of
the agency. To ensure responsiveness to market conditions, the TPS shall be subject to


amendment or revision every three (3) years unless there are supervening events that require
an earlier amendment or modification.
SECTION 9. Reportorial Requirement. — All departments, agencies, government
instrumentalities, and local government units (LCDs) mandated to implement the TPS shall
submit a quarterly report to the Council. Such reports shall then be collated by the NEDA
acting as Tatak Pinoy Council Secretariat, and then submitted to the Office of the President,
the Senate President, the Speaker of the House of Representatives and the Chairpersons of the
Senate Committees on Finance and Trade and Industry and House Committees on
Appropriations and Trade and Industry.
SECTION 10. Tatak Pinoy Council. — There is hereby created a Tatak Pinoy
Council, herein referred to as 'the Council,' which shall be led by a tripartite partnership
between the Director General of the National Economic and Development Authority
(NEDA), as the Chairperson, and the Secretary of Trade and Industry and the Secretary of
Finance, both as vice-Chairpersons. The Secretaries of Agriculture, Budget and Management,
Education, Information and Communications Technology, Labor and Employment, Public
Works and Highways, Science and Technology, Tourism, the Director General of the
Technical Education and Skills Development Authority, the Chairperson of the Commission
on Higher Education, and two (2) private sector representatives will also serve as members:
Provided, That the respective heads of agencies may designate their representatives whose
rank shall not be less than an Undersecretary: Provided, further. That the private sector
representatives shall be appointed by the President of the Philippines for a term of three (3)
years, and may be reappointed only once from the nominees submitted by reputable business
groups, academic institutions, or associations: Provided, finally, That the President shall have
the power to reconstitute the public sector members of the Council in order to fully achieve
the objectives of this Act.
The Council shall serve as the policy and advisory body to the President and shall, adopting a
whole-of-government approach, formulate policies and programs that will diversify the
productive capabilities of local enterprises and increase the country's economic complexity.
Towards this end, the Council shall have the following powers and functions:
(a) Formulate the multi-year Tatak Pinoy Strategy or TPS, in accordance with Sections 4
and 5 of this Act;
(b) Ensure timely compliance of agencies with the Planning Call, as described in Section
6 of this Act;
(c) Coordinate with national government agencies (NGAs) and local government units
(LGUs) to ensure that their respective development plans, policies, and programs, are
harmonized
towards
promoting
the
diversification
and
sophistication
of
Philippine-made products, goods, and services offered by local enterprises, whether
exported or consumed locally;
(d) Ensure that plans under the TPS are implemented well, and in accordance with the
objectives of this Act;
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(e) Audit existing policies, programs and projects of government and require the
implementing agencies to submit reports on industry performance and provide policy
recommendations to address industry gaps and other challenges;
(f) Monitor, evaluate, and periodically review and assess the TPS and its implementation
thereof;
(g) Recommend policies, processes, including reengineering of systems and procedures,
in order to attain diversification and sophistication of Philippine-made products,
goods, and services;
(h) Propose legislation or amendments to Philippine laws and regulations related to
industry development and promotion of the sophistication and diversification of
Philippine-made products, goods, and services;
(i) Provide technical assistance and advisory opinions in the review of proposed national
or local legislation, regulations, or procedures; and,
(j) Perform such other functions as may be necessary, or as may be directed by the
President of the Philippines, for the attainment of the objectives of this Act.
SECTION 11. Technical and Secretariat Support. — The NEDA is hereby
designated to provide overall technical and secretariat support for the Tatak Pinoy Council.
As the principal secretariat, the NEDA shall shall have the following duties and
responsibilities:
(a) Determine and prepare the agenda of the Council meetings, and prepare the minutes
of each meeting;
(b) Serve as venue for the initial processing and discussion of the work of the Tatak Pinoy
Council;
(c) Receive and prepare communications pertinent to the work of the Council;
(d) Manage and maintain the official records of the Council;
(e) Prepare the annual budget of the Council;
(f) Prepare reports as required by the Council; and
(g) Perform other duties as may be assigned by the Council.
At least one (1) representative each from the DTI, DOF, DA, DBM, DepEd, DICT, DOLE,
DPWH, DOST, DOT, TESDA, and CHED shall be solely dedicated to serve as liaisons to the
Council and provide technical and/or administrative support to the Tatak Pinoy Council
Secretariat.
SECTION 12. Information Dissemination and Awareness Campaign. — To ensure
broad buy-in and acceptance, the Council, in coordination with the Philippine Information
Agency (PIA), shall ensure that the goals and objectives of the TPS are communicated
through a nationwide information dissemination and awareness campaign. A parallel effort to
communicate the TPS in an appropriate and effective manner to the rest of the world shall be
undertaken.
SECTION 13. Implementing Rules and Regulations. — A committee composed of
one (1) representative each from the National Economic and Development Authority


(NEDA), the Department of Finance (DOF), the Department of Trade and Industry (DTI), the
Department of Budget and Management (DBM), the Department of Agriculture (DA),
Department of Education (DepEd), Department of Information and Communications
Technology (DICT), Department of Labor and Employment (DOLE), Department of Public
Works and Highways (DPWH), Department of Science and Technology (DOST), Department
of Tourism (DOT), the Technical Education and Skills Development Authority (TESDA), the
Commission on Higher Education (CHED), and two (2) private sector representatives shall,
within sixty (60) days from the effectivity of this Act, formulate and prescribe, after public
hearing/s and publication, as required by law, the implementing rules and regulations
including, among others, the criteria and guidelines for evaluation of bid proposals, list of
fiscal and non-fiscal Incentives and arrangements that the Government may provide for
projects, in order to carry out the provisions of this Act in the most expeditious manner.
This committee shall be headed by the NEDA representative, as the Chairperson, with the
DTI and DOF representatives serving as vice-Chairpersons. The Committee may conduct,
formulate, and prescribe after due public hearing/s and publication, amendments to the
implementing rules and regulations, consistent with the provisions of this Act.
The non-promulgation of the rules and regulations provided under this section shall not
prevent the immediate implementation of this Act upon effectivity.
SECTION 14. Appropriations. — The funds necessary to carry out the initial
implementation of this Act shall be charged against available appropriations of the agencies
concerned, subject to existing budgeting, accounting, and auditing laws, rules, and
regulations. The appropriations necessary for the continued implementation of this Act in
succeeding years shall be prepared in accordance with regular government budget procedures
and shall be included in the budgets of the concerned NGAs under the annual General
Appropriations Act.
SECTION 15. Separability Clause. If any provision of this Act is declared invalid or
unconstitutional, the other provisions not affected thereby shall remain in full force and
effect.
SECTION 16. Repealing Clause. All laws, decrees, orders, rules, and regulations or
parts thereof inconsistent with this Act are hereby repealed, amended, or modified
accordingly.
SECTION 17. Effectivity.
This Act shall take effect fifteen (15) days after its
publication in at least two (2) newspapers of general circulation.
Approved,
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