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HOUSE OF REPRESENTATIVES 2 DATE 08 SEP 2075,
Quezon City * TIME GBD
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TWENTIETH CONGRESS, ‘4 ey.
First Regular Session x

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House Bill No. 4440

Introduced by Rep. ANGELO MARCOS BARBA
2° District, Ilocos Norte

EXPLANATORY NOTE

This proposed measure seeks to institutionalize a national strategy for
developing and promoting the export of Philippine mangoes. It mandates the
creation of the Philippine Mango Export Promotion Council (PMEPC),
composed of key government agencies and representatives from the mango
growers and processors sector. The PMEPC will be tasked to craft and
implement a ten-year development framework, updated annually, that
addresses all critical aspects of the mango export value chain—from
production and research, to processing, branding, export promotion, trade
negotiations, and market expansion.

With a unified, well-funded, and strategic approach, this legislation
aims to increase farmers’ income, strengthen the country's position in global
agriculture trade, and elevate the Philippine mango to a premier export
commodity in the world market.

In light of the foregoing, the immediate passage of this bill is earnestly
sought.

ANGE! BARBA


Republic of the Philippines
HOUSE OF REPRESENTATIVES
Quezon City

TWENTIETH CONGRESS
First Regular Session

House Bill No._£44

Introduced by Rep. ANGELO MARCOS BARBA
2™ District, locos Norte

AN ACT
URGING THE COMPREHENSIVE PLANNING, DEVELOPMENT,
AND EXPORT PROMOTION OF THE PHILIPPINE MANGO, AND
PROVIDING FUNDS THEREFOR

Be it enacted by the Senate and the House of Representatives of the
Philippines in Congress assembled:

SECTION 1. Short Title. — This Act shall be known as the “Philippine
Mango Export Promotion Act.”

SECTION 2. Establishment of the Philippine Mango Export
Promotion Council (PMEPC). - A council, composed of the Secretary of
the Department of Agriculture (DA), or his representative as the Chairperson,
the Secretary of the Department of Foreign Affairs (DFA) or his
representative, the Secretary of the Department of Trade and Industry (DTI)
or his representative, and one (1) each from the mango growers and
commercial processors’ sectors, to be designed by the Secretary of the DA<
shall be created immediately upon the effectivity of this Act to ensure the
government's support and assistance to mango exporters. The Bureau of Plant
Industry (BPI) under DA, through the office which implements the
High-Value Crops Development Program, shall be designated as PMEPC’s
Secretariat.

SECTION 3. Functions of the PMEPC. - The PMEPC, in consultation
with the Department of Environment and Natural Resources (DENR),
Department of Science and Technology (DOST), state universities and colleges
(SUCs), mango growers and processors cooperatives and organizations, local
government units (LGUs), and the private sector, shall formulate a ten
(10)-year framework to be validated and updated annually. Such Framework
shall serve as guide to the formulation and implementation of plans,
programs, and projects for the production, processing, and marketing of


Philippine mangoes for export worldwide, as envisioned in this Act. The
Framework shall likewise provide for the following.

(a) National Framework - The DA, DOST, SUCs and other stakeholders
shall strengthen the conduct of researches on mango, particularly on
areas of crop improvement, crop protection, harvesting and
postharvest handling, supply chain analysis, marketing and promotion;

(b) Investment Promotion and Facilitation - The DA and DTI shall
develop programs establishing links between stakeholders in the
Philippine mango industry and Government Financial Institutions
(GRs) and other financial cooperatives. The DA and DTI shall likewise
develop and implement programs that would establish reasonable and
innovative Investment incentives to attract more players in the dragon
fruit industry;

() Export Promotion Support - An integrated and strategic export
promotion program for the dragon fruit industry shall be created. The
export promotion program shall be responsive to market conditions,
needs of the exporters, and possibilities offered by new products and
technologies. It shall likewise provide foreign trade and export
promotion activities through trainings, technical assistance, capacity
building, generating awareness on export opportunities, and export
planning assistance;

(d) Strengthen Trade Policies and Support Network - The DA shall be
responsible for coordinating a consultative approach for the various
stages of the trade policy making process. The Department of Foreign
Affairs (DFA) shall lead the negotiation of Free Trade Agreements
(FTAs) to provide a competitive environment for dragon fruit exports
abroad; and

(e) Monitoring and Evaluation - The DA shall continuously monitor,
track, and analyze the progress and outcomes of the programs to be
implemented to determine over-all effectiveness.

SECTION 4. Appropriations. - The amount necessary to implement
this Act shall be included in the annual General Appropriations Act (GAA).
Thereafter, such funds as may be necessary for the continued implementation
of this Act shall be included in the succeeding annual GAA.

SECTION 5. Separability Clause. - If any provision of this Act is
declared unconstitutional or invalid, the other provisions not affected thereby
shall remain in full force and effect.

SECTION 6. Repealing Clause. - All laws, executive orders, rules, and
regulations inconsistent with or contrary to the provisions of this Act are


hereby repealed or modified accordingly.
SECTION 7. Effectivity Clause. - This Act shall take effect fifteen (15)
days after its publication in a newspaper of general circulation in the

Philippines.

Approved,