FOURTEENTH CONGRESS OF THE REPUBLIC) 
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OF THE PHILIPPINES 
First Regular Session 
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Introduced by Senator Miriam Defensor Santiago 
EXPLANATORY NOTE 
The Constitution, Article I1 provides: 
"SECTION 13. The State recognizes th vital role f the 
nation-building and shall promote &d protect their physical 
spiritual, intellectual, and social well-being. It shall inculcate in 1 
outh in 
moral, 
E youth 
patriotism and nationalism, and encourage-their involvement in public and 
civic affairs." 
Our children are besieged by advertising messages that create the impression that aIcohol 
can help solve life's problems and lead to popularity. These messages are distortions that gloss 
over the all too prevalent and detrimental results of alcohol consumption - the loss of 
productivity due to hangovers, the tragic deaths and injuries caused by drunk driving, and the 
families tom apart by alcohol use. 
This bill seeks to establish advertising requirements for alcohol beverages, in order to 
protect the young people of our nation." 
' This bill was originally filed during the Thiaeenth Congress, First Regular Session. 


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FOURTEENTH CONGRESS OF THE REPUBLIC) 
First Regular Session 
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OF THE PHILIPPINES 
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Introduced by Senator Miriam Defensor Santiago 
AN ACT 
TO ESTABLISH ADVERTISmG REQUIREMENTS 
FOR ALCOHOLIC BEVERAGES 
Be it enacted by the Senate and the House of Representatives of the Philippines in 
Congress assembled: 
SECTION 1. Short Title. - This Act may be cited as the “Children’s Protection from 
Alcohol Advertising Act.” 
SECTION 2. Definition of Terms. -For the purpose of this Act, the term: 
(A) “Alcoholic beverage” includes any beverage in liquid form which contains not less 
than one-half of one percent of alcohol by volume and is intended for human 
consumption; and 
(B) “Secretary” means Secretary of Health. 
SECTION 3. Declaration of Policy. - It is hereby the policy of the State to recognize the 
vital role of the youth in nation-building and shall promote and protect their physical, moral, 
spiritual, intellectual, and social well-being. 
SECTION 4. -Advertising Requirements. - 
(A) Prohibitions. - 
(1) General Rule. - Except as provided in paragraph (B), no alcoholic beverage 
may be advertised or promoted in any audio tape, audio disc, videotape, video 
arcade game, computer game, or in film. No outdoor advertising of alcoholic 
beverages maybe located within 100 feet of any school, playground, or other 
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public facility where individuals under the age of twenty one (21) are 
reasonably expected to convene. 
(2) Exception. - Subparagraph (1) does not apply to any videotape prepared by a 
person engaged in the business of manufacturing or selling alcohol beverages 
if such videotape is to be viewed only by other persons engaged in such 
business. 
(B) Print Advertising. - In publications with an under the age of 21 readership of more 
than 10 thousand, alcohol advertising shall be restricted to text only advertising in 
black and white print. 
(C) Broadcast Advertuing. - Any advertising of an alcoholic beverage in a television 
broadcast shall, during the hours between 7 a.m. and 10 p.m., be limited to only a 
picture of the beverage with factual, objective audio information about the beverage. 
(D) Sponsorship. -An event may be sponsored by an alcohol manufacturer in the 
corporate name only and not in the brand name of the alcoholic beverage. 
(E) Promotional Items. - 
(1) General Rule. -No person may manufacture or distribute a product which is a 
non-beverage product with an identifiable brand of an alcoholic beverage 
manufacturer. Such a product shall bear the corporate name of the alcohol 
beverage manufacturer. 
(2) Exception. - Subparagraph (1) does not apply to any product prepared by a 
person engaged in the business of manufacturing or selling alcohol beverages if 
such product is to be made available only to other persons engaged in such 
business. 
(F) Implementing Programs, - The Secretary shalI promulgate such rules and regulations 
necessary for the effective implementation of this Act. 
(G) Enforcement. - 
(1) Penalty. - Any person who violates the restrictions prescribed by paragraphs 
(A), (B), or (C) shall, upon conviction, be subject to a fine of not less than 
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P50,OOO.OO or an imprisonment of not less than six months but not more than 
five years or both upon the discretion of the court. 
(2) Injunction. - Whenever the Secretary or the agency designated by the State, 
has reason to believe that any person violated the provisions of this Act or the 
regulations prescribed by this Act, the State may bring an injunction or such 
preliminary and other equitable or declaratory relief as may be appropriate. 
SECTION 5. Separability Clause. - If any provision or part hereof, is held invalid or 
unconstitutional, the remainder of the law or the provision shall remain valid and subsisting. 
SECTION 6. Repealing Clause. - Any law, presidential decree or issuance, executive 
order, letter of instruction, administrative order, rule or regulation contrary to, or inconsistent 
with, the provision of this Act is hereby repealed, modified or amended accordingly. 
SECTION 7. Effectivity Clause. - This Act shall take effect fifteen (15) days after its 
publication in at least two (2) newspapers of general circulation. 
Approved, 
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