1
Republic of the Philippines 
House of Representatives 
Quezon City, Metro Manila 
Nineteenth Congress 
First Regular Session 
HOUSE BILL NO. _____ 
Introduced by Representative Rudys Caesar G. Fariñas I 
EXPLANATORY NOTE 
This bill seeks to implement a strategic program for the development and 
promotion of Philippine creative industries and local markets by establishing 
various forms of stimulus, aid, and financing for the creative industries, 
nurturing creative talent and human resources, creating meaningful 
employment and dignified work, and providing incentives and an enabling 
environment to encourage and sustain entrepreneurship in the creative 
industries towards national economic, social, and cultural development. 
Towards this end, this bill creates the Philippine Creative Industry Development 
Council, which will lead policy-making and partner with the private sector to 
create a robust market landscape for creative industries. In addition, the Council 
also leads in the capacity-building of creatives. 
Finally, among other salient provisions of this bill, the Philippine Creative 
Industries Development Plan will be formulated by a select committee headed by 
the Secretary of Trade and Industry in coordination with the Director General of 
the National Economic and Development Authority. This Plan will include how 
the government can support the creative industry by assisting in infrastructure, 
research and development, and digitalization. 
Hence, this representation seeks the passage of this measure.      
RUDYS CAESAR G. FARIÑAS I 
February 21, 2023
1:50 pm
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 2
Republic of the Philippines 
House of Representatives 
Quezon City, Metro Manila 
Nineteenth Congress 
First Regular Session 
HOUSE BILL NO. _____ 
Introduced by Representative Rudys Caesar G. Fariñas I 
AN ACT 
PROVIDING FOR THE PROMOTION AND DEVELOPMENT OF THE 
PHILIPPINE CREATIVE INDUSTRIES, AND APPROPRIATING FUNDS 
THEREFOR 
Be it enacted by the Senate and House of Representatives of the Philippines in 
Congress assembled: 
TITLE I 
1 
PRELIMINARY PROVISIONS 
2 
3 
SECTION 1.  Short Title. – This Act shall be known as the “Philippine 
4 
Creative   Industries Development Act.”   
5 
6 
SEC. 2.  Declaration of Policy. – It is the policy of the State to promote 
7 
and support the development of Philippine creative industries by protecting and 
8 
strengthening the rights and capacities of creative firms, artists, artisans, 
9 
creators, workers, indigenous cultural communities, content providers, and of 
10 
all workers and stakeholders in the creative industries as defined in this Act.  It 
11 
shall also cultivate all national economic activities of the creators, firms, and 
12 
owners of intellectual property related to technology, arts, and culture. 
13 
Towards this end, the State shall implement a strategic program for the 
14 
development and promotion of Philippine creative industries and local markets 
15 
by establishing various forms of stimulus, aid, and financing for the creative 
16 
industries, nurturing creative talent and human resources, creating meaningful 
17 
employment and dignified work, and providing incentives and an enabling 
18 
environment to encourage and sustain entrepreneurship in the creative 
19 
industries towards national economic, social, and cultural development. 
20 
21 
SEC. 3. Definition of Creative Industries. – As used in this Act, creative 
22 
industries are trades involving persons, whether natural or juridical, that 
23 
produce cultural, artistic, and innovative goods, products, and services, where 
24 
such goods and services originate in individual creativity, skill, and talent and 
25 
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have a potential to create wealth and livelihood through the generation and 
1 
utilization of intellectual property. 
2 
Creative industries include those directly or indirectly involved in the 
3 
creation, 
production 
and 
manufacturing, 
performance, 
broadcasting, 
4 
communication and exhibition, or distribution and sale of works and other 
5 
subject matter, in accordance with existing laws, rules and regulations on 
6 
intellectual property rights protection.    
7 
Creative industries include the following domains that, due to the human 
8 
capacity for adaptive innovation may each be made up of a non-exhaustive list 
9 
of industries: 
10 
(a)  Audiovisual Media Domain refers to the gamut of recorded and live 
11 
audio and audiovisual content that are distributed through various broadcast 
12 
media such as television, radio, cable, satellite broadcasts, digital streaming 
13 
platforms or exhibited in cinema theaters, including films, television content, 
14 
animated film productions, vlogs, and other content that utilize motion graphics, 
15 
two-dimensional, or three-dimensional design technology and animatronics, 
16 
recorded music, music scores, compositions ready for recording, podcasts, and 
17 
entertaining audio or audiovisual material or content developed for educational 
18 
purposes or edutainment content; 
19 
(b) Digital Interactive Media Domain refers to digital software programs, 
20 
mobile applications and games created for and operated on inter-active digital 
21 
devices where user input is essential to the experience, including software and 
22 
mobile apps, video games, computer games, mobile games, virtual augmented or 
23 
mixed reality games, and digitalized creative content; 
24 
(c) Creative Services Domain refers to demand-driven commercial creative 
25 
service work done on behalf of commissioning clients for complete creative 
26 
output or partial outsourcing work, including advertising and marketing, 
27 
creative research and development, cultural and recreational services, and live 
28 
creative experiences, which refer to predesigned, real-time artistic performances 
29 
and experiences aimed at specific audiences, with management and technical 
30 
services provided to enhance the delivery of the performance and experience; 
31 
(d) Design Domain refers to the process  of envisioning, planning, creation, 
32 
and manufacturing of symbols, images, and products, whether for industrial and 
33 
aesthetic purposes, spaces,  and systems, whether static or for interactive 
34 
experiences, at the heart of which is creating solutions that address a need or a 
35 
problem in various fields such as in architecture, urban landscaping, interior 
36 
and spatial planning, fashion and accessory making, textile development, 
37 
furniture making, jewelry making, and toy making; 
38 
(e) Publishing, and Printed Media Domain refers to the creation, 
39 
publication, and distribution of artistic, journalistic, and commercial literature 
40 
in traditional print and digital format, including books, blogs, comics, graphic 
41 
novels, editorials and commentaries, magazines, and other published media; 
42 
(f) Performing Arts Domain refers to all activities involved in the training 
43 
of performers, the creation, promotion, distribution, exhibition, and preservation 
44 
of artistic shows, performances, and such other art forms including live music, 
45 
theatre, musical theatre, dance, opera, circus, spoken word, and puppetry; 
46 
(g) Visual Arts Domain refers to all activities pertaining to the creation, 
47 
promotion, distribution, and preservation of works that are primarily visual in 
48 
nature, including paintings, drawings, sculptures, photographs, antiques, 
49 
performance art, art toys, multimedia, collages, or other similar material; 
50 
(h) Traditional Cultural Expressions Domain refers to tangible products and 
51 
intangible customs, practices and expressions of traditional Filipino culture and 
52 
heritage, including arts and crafts, gastronomy and culinary practices, cultural 
53 
festivals, and celebrations; 
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4
(i) Cultural Sites Domain refers to the physical human-made locations, 
1 
sites, and monuments that are of vital significance to the objective of promoting 
2 
Philippine Culture, including historic buildings and town sites, important 
3 
archaeological sites, and works of monumental sculptures or paintings. This 
4 
domain encompasses the strategic role and activities of museums, libraries, 
5 
creative cities, performing arts venues, and cultural exhibitions to promote the 
6 
country’s cultural assets; and 
7 
(j) Other such domains and industries as may be determined, subject to 
8 
the guidelines and criteria issued by the Council. 
9 
TITLE II 
10 
ORGANIZATION OF THE PHILIPPINE CREATIVE INDUSTRY          
11 
DEVELOPMENT COUNCIL 
12 
SEC. 4. Creation of the Philippine Creative Industry Development 
13 
Council.  – The Philippine Creative Industry Development Council, herein 
14 
referred to as the Council, is hereby created as an office administratively 
15 
attached to the Department of Trade and Industry.  
16 
The Council shall be composed of seventeen (17) members, nine (9) regular 
17 
members from the private sector and eight (8) ex officio members.  
18 
 
The eight (8) members who shall be ex officio members of the Council are: 
19 
(1) Secretary of the Department of Trade and Industry (DTI), as 
20 
Chairperson; 
21 
(2) Secretary of the Department of Education (DepEd); 
22 
(3) Secretary of the Department of Science and Technology (DOST); 
23 
(4) Chairman of the National Commission for Culture and the Arts (NCCA); 
24 
(5) Director General of the Intellectual Property Office of the Philippines 
25 
(IPOPHL); 
26 
(6) Chairperson of the Commission on Higher Education (CHED); 
27 
(7) Secretary of the Department of Tourism (DOT); and 
28 
(8) Secretary of the Department of Information and Communications 
29 
Technology (DICT). 
30 
  
The ex officio members of the Council may designate their respective next-
31 
in-rank officials as permanent alternates whose acts are considered as the acts 
32 
of their principals. 
33 
The nine (9) regular members of the Council are: 
34 
(1) Private sector representative of the Audio and Audiovisual Domain; 
35 
(2) Private sector representative of the Digital Interactive Media Domain; 
36 
(3) Private sector representative of the Creative Services Domain; 
37 
(4) Private sector representative of the Design Domain; 
38 
(5) Private sector representative of the Publishing, and Printed Media 
39 
Domain; 
40 
(6) Private sector representative of the Performing Arts Domain; 
41 
(7) Private sector representative of the Visual Arts Domain;  
42 
(8) Private sector representative of the Traditional Cultural Expressions 
43 
Domain; and 
44 
(9) Private sector representative of the Cultural Sites Domain. 
45 
Every regular member shall be appointed by the President from a list 
46 
submitted by the Secretary of Trade, upon consultation with the other ex officio 
47 
members of the Council, drawn from a nomination process resulting from public 
48 
consultations with stakeholders engaged in each respective domain, nominating 
49 
at least three (3) nominees for every regular member seat:  Provided, That each 
50 
of the nominees shall come from the private sector and must have at least     ten 
51 
(10) years of experience in the creative industry domain which the nominee 
52 
belongs to: Provided, further, That each of the nominees shall have been endorsed 
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5
by a business support organization or creative workers association relative to the 
1 
creative industry domain sought to be represented: Provided, finally, That the 
2 
list of nominees shall be vetted by a joint task force constituted by the DTI and 
3 
NCCA representing the industrial and cultural interests of the Filipino people, 
4 
respectively. 
5 
The Council shall elect a co-chair among the nine (9) regular members. 
6 
The regular members of the Council shall serve for a term of six (6) years, 
7 
unless sooner separated from the service due to death, voluntary resignation, or 
8 
removal for cause. In case of death, resignation, or removal for cause, their 
9 
replacements shall serve only the unexpired portion of the replaced members. Of 
10 
the first set of regular members, five (5) shall hold office for a term of three (3) 
11 
years and the remaining four (4) for a term of six (6) years. 
12 
The regular members of the Council shall receive per diem every meeting 
13 
in accordance with existing rules and regulations. 
14 
 
15 
SEC. 5. Creative Workers’ Welfare Standing Committee. – There is 
16 
hereby created a Creative Workers’ Welfare Committee, hereinafter referred to as 
17 
the Committee, which shall be a standing committee attached to the Council.  
18 
The Committee shall ensure that creative freelancers and creative workers have 
19 
access to sustainable and dignified livelihood in the creative industries. 
20 
 
21 
SEC. 6. Meetings. – The Council shall meet at least once every quarter, or 
22 
as often as necessary at the call of the Chairperson or majority of the members. 
23 
Members of the Council who cannot physically attend or vote at Council 
24 
meetings can participate and vote through remote communication technologies 
25 
or other electronic means such as videoconferencing, teleconferencing, or other 
26 
alternative modes of communication that allow them reasonable opportunities 
27 
to participate.  A majority of the incumbent members of the Council shall 
28 
constitute a quorum to do business. 
29 
 
30 
SEC. 7.  Mandate, Powers, and Functions of the Council. – The Council 
31 
shall exercise the following powers and functions: 
32 
PLANNING AND POLICY FORMULATION 
33 
(a) Define economic goals and key performance indicators for the creative 
34 
industries including value creation, contribution to gross domestic product, job 
35 
creation, market creation and expansion, whether domestic or international, 
36 
investment targets, and creative intellectual property targets, as articulated in 
37 
the Plan; 
38 
(b) Review all existing policies, plans, programs, and projects of the 
39 
government and formulate, in coordination with government agencies, 
40 
nongovernment organizations, business support organizations and creative 
41 
workers associations, national policies, plans, and programs that support the 
42 
creative industries; 
43 
(c) Create a classification of the creative industries into subsectors based 
44 
on strategic considerations, and create technical panels, working groups, or task 
45 
forces that will assist the Council in the performance of its functions, in 
46 
coordination with the Philippine Statistics Authority (PSA) for its integration in 
47 
the Philippine Standard Industry Classification; 
48 
(d) Maintain a database of all relevant data and information regarding the 
49 
creative industries in conjunction with the PSA and such other agencies that 
50 
maintain any related database; 
51 
PRIVATE SECTOR PARTICIPATION 
52 
(e) Issue guidelines and criteria in identifying the persons and 
53 
stakeholders in the creative industries who may receive aid from the State in 
54 
times of national emergencies; 
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(f) Issue 
guidelines 
for 
the 
accreditation 
of 
business 
support 
1 
organizations and creative workers associations that may be entitled to the 
2 
programs of the Council under this Act, as well as create programs that will 
3 
assist the creative industry stakeholders in establishing such business support 
4 
organizations and creative workers associations; 
5 
(g) Maintain a database of accredited business support organizations and 
6 
creative workers associations in the creative industries, in coordination with the 
7 
local culture and arts councils (LCAC), pursuant to Section 21 of this Act; 
8 
(h) Encourage persons in the creative industries to join business support 
9 
organizations and/or creative workers associations in their respective fields; 
10 
(i) Establish and promote a culture and mechanism of continuing 
11 
dialogue between government, business support organization and creative 
12 
workers association within the creative industries, and the academe on proper 
13 
planning and evaluation of policies, programs, and projects affecting its 
14 
stakeholders; 
15 
MARKETING AND PROMOTION 
16 
(j) Develop and sustain cooperative exchanges, partnerships, and 
17 
collaborations with and among government agencies, creative entities, 
18 
organizations, and associations, locally and overseas, whether from the public 
19 
or private sector, and coordinate with the Department of Foreign Affairs (DFA) 
20 
and other pertinent government agencies for overseas cooperative exchanges, 
21 
partnerships, and collaborations; 
22 
(k) Endorse to the DTI prospective multi- and bi-lateral international trade 
23 
agreements that will benefit the Philippine creative industries, as well as United 
24 
Nations Conference on Trade and Development (UNCTAD) and United Nations 
25 
Educational, Scientific and Cultural Organization (UNESCO) creative economic 
26 
activities, conferences, and events for possible country representation, in 
27 
coordination with the Philippine National Commission for UNESCO (UNACOM); 
28 
(l) Ensure 
the 
promotion, 
marketing, 
distribution, 
export, 
and 
29 
consumption of creative industry outputs in both local and international 
30 
markets in coordination with the Board of Investments (BOI), Export 
31 
Management Bureau (EMB), Foreign Service Trade Corps (FSTC), and the Center 
32 
for International Trade, Expositions, and Missions (CITEM), among other 
33 
pertinent government agencies: Provided, That the programs dealing with 
34 
cultural properties shall be coordinated with the NCCA, pursuant to Republic 
35 
Act No. 10066 or The National Cultural Heritage Act of 2009; 
36 
(m) Support local and international creative festivals, exhibitions, trade 
37 
shows, and other similar activities for the purpose of promoting the broadest 
38 
dissemination and consumption of Filipino creativity as a tool for sociocultural 
39 
and economic development; 
40 
(n) Assist the Department of Tourism pertaining to the integration of the 
41 
Philippine Creative Industries in the national tourism development plan; 
42 
(o) Conduct a nationwide information dissemination and campaign on the 
43 
promotion of this Act; 
44 
CAPACITY-BUILDING 
45 
(p) Assist in the monitoring and protection of intellectual property rights 
46 
of Filipino creative industry stakeholders; 
47 
(q) Assist in the protection of the indigenous traditional cultural properties 
48 
that are being utilized for commercial purposes, in coordination with the 
49 
National Commission for Indigenous Peoples (NCIP); 
50 
(r) Provide training, capacity-building, and support to stakeholders in the 
51 
Philippine creative industries in areas such as business development, financial 
52 
literacy, ethics, digital skills, taxation, design thinking, contracts, negotiations, 
53 
and entrepreneurship, in partnership with the private sector; 
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(s) Generate and mobilize resources from domestic and foreign sources, 
1 
receive and accept donations and other conveyances including funds, materials 
2 
and services, by gratuitous title, and rationalize the use and the equitable 
3 
distribution of such resources to the various creative industries through 
4 
mechanisms including competitive grants; 
5 
(t) Enter into, and carry out contracts of every kind and description with 
6 
any person, firm or association or corporation, domestic or foreign, and sue or 
7 
be sued relative to the contracts entered into; 
8 
(u) Acquire, utilize or dispose of, in any manner recognized by law, real or 
9 
personal property in the Philippines or elsewhere necessary to carry out the 
10 
purposes of this Act; 
11 
(v) Raise or borrow, within the limitation provided by law, and subject to 
12 
the approval or opinion of the Monetary Board of the Bangko Sentral ng Pilipinas 
13 
(BSP) and the Department of Finance (DOF), as the case may be, adequate and 
14 
necessary funds from local or foreign sources, to finance its projects and 
15 
programs under this Act and for this purpose, issue bonds, promissory notes 
16 
and other forms of securities, and secure the same by a guarantee, pledge, 
17 
mortgage, deed of trust or an assignment of all or part of its property or assets; 
18 
(w) Adopt, alter, and use a corporate seal; 
19 
(x) Delegate, from time to time, any of the powers of the Council which 
20 
may be lawfully delegated pursuant to existing laws, to the Executive Director, 
21 
or in the absence of the Executive Director, to any of the deputy executive 
22 
directors, upon such terms as may be deemed fit; 
23 
(y) Create ad hoc committees or technical working groups representing 
24 
different creative industries and appropriate government agencies to discuss 
25 
specific issues relative to each creative industry, provide sound advice, and 
26 
recommend policies or programs to the Council; and 
27 
(z) Promulgate such rules and regulations and exercise such other powers 
28 
and functions as may be necessary to effectively carry out the attainment of the 
29 
purposes and objectives of this Act. 
30 
In the exercise of its powers and functions, the Council shall, at all times, 
31 
coordinate and synergize its plans and programs with the National Cultural 
32 
Policy and Plan and those of the national government agencies (NGAs) that have 
33 
existing mandates in culture and the arts, and the plans and programs of the 
34 
various creative industry domains that are defined in Section 3 of this Act, as 
35 
well as those of NGAs that may be similarly mandated under future legislation 
36 
or government reorganization, including the following: 
37 
(1) Film Development Council of the Philippines; 
38 
(2) National Council for Children’s Television; 
39 
(3) Design Center of the Philippines; 
40 
(4) Cultural Center of the Philippines; 
41 
(5) National Museum; and 
42 
(6) National Book Development Board. 
43 
To this end, the Council may invite the NGAs to present their proposed 
44 
plans, and programs during its regular meetings. 
45 
 
46 
TITLE III 
47 
PHILIPPINE CREATIVE INDUSTRIES DEVELOPMENT PLAN 
48 
  
49 
SEC. 8. The Philippine Creative Industries Development Plan. – A 
50 
committee headed by the Secretary of Trade and Industry, in coordination with 
51 
the Director General of the National Economic and Development Authority 
52 
(NEDA) and representative organizations of the nine (9) creative industry 
53 
domains identified in Section 3 of this Act, shall formulate the Philippine Creative 
54 
Industries Development Plan, hereinafter referred to as the Plan, that sets forth 
55 


 
 
 
 
8
the objectives, targets, strategies, and activities on the growth and development 
1 
of Philippine creative industries. The Plan must be submitted to the President of 
2 
the Philippines for approval within one (1) year after the effectivity of this Act and 
3 
shall be subject to mandatory review every three (3) years. 
4 
The Plan shall include a three (3)-year, six (6)-year, and ten (10)-year 
5 
development timeline and shall enunciate its vision, mission, goals, and 
6 
milestones. 
7 
The Plan shall include the following components, among others, as may 
8 
later be determined by the Council: 
9 
(a)  Well-defined and measurable economic goals and key performance 
10 
indicators for the creative industries including value creation, contribution to 
11 
gross domestic product, job creation, market creation and expansion, whether 
12 
domestic or international, investment targets, and creative intellectual property 
13 
targets; 
14 
(b) A review of the existing governance and policy framework under which 
15 
the Plan may be implemented; 
16 
(c) Current data and findings of scientific, interdisciplinary and policy-
17 
oriented research on technological advancements, methodologies, distribution 
18 
models, product lines, and value chains pertaining to creative industries in aid 
19 
of the implementation of the Plan; 
20 
(d) Analyses of current and emerging trends and changes in technology, 
21 
trade, consumption, demography, the environment, and health that impacts the 
22 
labor market for creative talent, and identification of skills gaps, in coordination 
23 
with the private sector; 
24 
(e) Areas of possible strategic investments which will provide an enabling 
25 
environment for micro, small, and medium enterprises (MSMEs) in the creative 
26 
industries to compete and sustainably grow and scale their businesses; 
27 
(f) Financial assistance programs, investments schemes, loan programs, 
28 
and guarantees for MSMEs in the creative industries; 
29 
(g) Technical, technological, and financial assistance programs for the 
30 
development, processing, commercialization and marketing of goods and 
31 
services generated by the creative industries; 
32 
(h) Programs that promote stronger linkages and collaborations across the 
33 
various creative industries and government, including networking events; 
34 
(i) Programs and areas of investment to incubate, encourage, and 
35 
promote the development of original creative content and talent in the relevant 
36 
creative industry domains; 
37 
(j) Strategies that allow creative industries to develop greater capacity and 
38 
greater access to both national and international markets and harness their 
39 
talents, skills, and know-how in the creative industries; 
40 
(k) Possible Special Economic Zones that support the inclusive growth and 
41 
development of various creative industries in accordance with Republic Act No. 
42 
7916, otherwise known as “The Special Economic Zone Act of 1995,” as 
43 
amended, and other special economic zones for the creative sector, as part of a 
44 
digital-creative economy nexus; 
45 
(l) Programs that promote the hiring and employment, occupational 
46 
safety, and welfare of workers in the creative industries, in coordination with the 
47 
Department of Labor and Employment (DOLE), creative workers organizations, 
48 
and other creative workers associations;  
49 
(m) Programs that promote a stronger intellectual property ecosystem 
50 
among and across creative industries; 
51 
(n) A comprehensive digital acceleration plan for Philippine creative 
52 
industries; 
53 
(o) Programs that establish a coordinative relationship with the National 
54 
Disaster Risk Reduction and Management Council to ensure that players of the 
55 


 
 
 
 
9
creative economy are covered, involved, and included in all aspects of disaster 
1 
risk reduction and mitigation planning and management, and resilience 
2 
building; and 
3 
(p) Guidelines, programs, and strategies for the proper management of the 
4 
creative industry development fund as provided for under Section 18 of this Act. 
5 
   
 
6 
SEC. 9.  Secretariat to the Philippine Creative Industries 
7 
Development Council.  –  A Secretariat to the Council shall be established 
8 
within the DTI-Competitiveness and Innovation Group (DTI-CIG), herein referred 
9 
to as the Secretariat, to be headed by an Executive Director IV (Salary Grade 29) 
10 
who shall be appointed by the President of the Philippines.  The Secretariat shall 
11 
be under the control and supervision of the DTI Secretary.  The Executive 
12 
Director IV shall be at least thirty (30) years of age at the time of appointment, 
13 
must possess good moral character, be a person of proven integrity, is a holder 
14 
of a college degree in a related field of discipline, a person of proven 
15 
administrative 
proficiency, 
independence, 
experience, 
knowledge, 
and 
16 
commitment to the promotion and development of Philippine creative industries 
17 
and who has served in a position of leadership for at least ten (10) years in at 
18 
least one (1) creative industry sector prior to the date of appointment.  The 
19 
Executive Director IV shall be nominated by the Council.  
20 
 
The Executive Director IV shall be assisted by two (2) Deputy Executive 
21 
Directors IV     (Salary Grade 28) and an Administrative Staff consisting of the 
22 
following officers and employees: 
23 
(a) Policy Development Manager (Salary Grade 24); 
24 
(b) Research and Analytics Manager (Salary Grade 24); 
25 
(c) International Trade Development Manager (Salary Grade 24); 
26 
(d) Domestic Creative Industries Development Manager (Salary Grade 24); 
27 
(e) Project Manager: Creative Zones (Salary Grade 24); 
28 
(f) Project Manager: Digital Shared Services (Salary Grade 24); 
29 
(g) Project Manager: Training and Development (Salary Grade 24); 
30 
(h) Intellectual Property and Legal Specialist (Salary Grade 22); 
31 
(i) Financial Services (Salary Grade 22); and  
32 
(j) Administrative and Secretariat (Salary Grade 18). 
33 
 
34 
SEC. 10. Duties and Functions of the Executive Director.  –  The 
35 
Secretariat shall execute, administer, and implement the policies, plans, and 
36 
measures approved by the Council and perform such other functions as may be 
37 
necessary to carry out specific responsibilities in connection with said plans and 
38 
measures.  
39 
TITLE IV 
40 
STATE SUPPORT TO THE CREATIVE INDUSTRIES 
41 
 
42 
SEC. 11.  Infrastructure Support. – Accredited entities from the creative 
43 
industries may avail of shared service facilities from the DTI and the 
44 
infrastructure support programs under Republic Act No. 11293, otherwise 
45 
known as the “Philippine Innovation Act”.  Further, the Council shall create 
46 
subsidized rental schemes for studios and venues, and provide co-working 
47 
spaces and other similar facilities and hardware that may be utilized by multiple 
48 
creative industry stakeholders towards the creation, cultivation, and promotion 
49 
of their goods or services: Provided, That a preference for MSMEs shall be 
50 
observed and practiced in the provision of such support. 
51 
Shared service facilities refer to machinery, equipment, tools, systems, 
52 
accessories and other auxiliary items, skills, and knowledge that are being 
53 
provided by the DTI under a combined and collective system to its target 
54 
beneficiaries.  The DTI shall promulgate guidelines on availing its shared 
55 


 
 
 
 
10
facilities, including the manner of selecting its beneficiaries, in coordination with 
1 
the Council. 
2 
 
3 
SEC. 12. Research and Development (R&D) and Innovation Support. 
4 
– Accredited entities from the creative industries may avail of the research and 
5 
development support program of the Department of Science and Technology 
6 
(DOST) that provides financial support to research projects which address 
7 
industry needs through science and technology interventions, accelerate the 
8 
transfer and commercialization of generated technologies, and strengthen the 
9 
capability of human resources and institutions to undertake research and 
10 
development.  Research grants may be availed of by government research and 
11 
academic institutions as well as local companies and startups, subject to the 
12 
evaluation and approval of the DOST. 
13 
 
14 
SEC. 13.  Digitalization of the Creative Industries.  –  Accredited entities 
15 
from the creative industries shall be granted access to digital services and digital 
16 
training platforms. Technical and financial assistance programs shall also be 
17 
provided to Filipino entities that endeavor to create digital content distribution 
18 
platforms and other digital innovations benefitting the creative industries. 
19 
Dedicated high-speed infrastructure and bandwidth shall be provided by the DICT          
20 
and the National Telecommunications Commission to the accredited entities, to 
21 
ensure that such services, platforms, and programs are delivered efficiently to 
22 
creative industry enterprises. The DICT shall promulgate guidelines to implement 
23 
this program, including the manner of selecting its beneficiaries, in coordination 
24 
with the Council.   
25 
 
26 
SEC. 14. Creative Voucher System. – A Creative Voucher System shall 
27 
be established to systematize the granting of support, aid, and other incentives 
28 
to creative industry entities, with a preference towards MSMEs. To this end, 
29 
creative vouchers shall be issued to stakeholders from accredited business 
30 
support organizations and creative workers associations in the creative 
31 
industries, which entitle them to receive the support, aid, and incentives from 
32 
the various government agencies.  The Council shall promulgate guidelines to 
33 
implement the Creative Voucher System. 
34 
 
35 
SEC. 15. Creative Industries Investment Priority Plan. – The Council 
36 
shall create a Creative Industries Investment Priority Plan (CIIPP) that shall 
37 
contain a listing of specific   activities in the creative industries that may qualify 
38 
for incentives. The CIIPP must be duly supported by the studies on existing and 
39 
prospective demands for such products and services in light of the level and 
40 
structure of income, production, trade, prices and relevant economic and 
41 
technical factors of the regions as well as existing facilities. 
42 
The BOI or the leading national agency charged with the creation of the 
43 
government’s investment priorities plan under Executive Order No. 226, as 
44 
amended, otherwise known as the “Omnibus Investment Code of 1987,” or 
45 
successor legislation, shall classify creative industry enterprises as preferred 
46 
areas of investment under the Investment Priorities Plan (IPP) pursuant to the 
47 
CIIPP issued by the Council, subject to other pertinent rules and regulations. 
48 
 
49 
SEC. 16. Fiscal Incentives to Enterprises in the Creative Industries. 
50 
– The creative industries may avail of the fiscal incentives provided within the 
51 
boundaries of a performance-based, time-bound, and transparent system of 
52 
incentives under the National       Internal Revenue Code, as amended:  Provided, 
53 
That the activities of the creative industries shall undergo the standard processes 
54 
involved in the identification of preferred activities under the Strategic 
55 


 
 
 
 
11
Investments Priorities Plan (SIPP) and shall be accompanied by a cost-benefit 
1 
analysis showing the need for incentives.  
2 
 
3 
SEC. 17. Access to Credit and Financial Instruments. – Government-
4 
owned, -controlled, or -supported financial institutions shall give priority to 
5 
creative industries in providing credit assistance and guarantee schemes, 
6 
subject to the rules and regulations of the concerned financial institutions. 
7 
 
8 
SEC. 18.  Creative Instruction and Education. – The following NGAs 
9 
shall establish a Creative Educational Plan and other policies, programs, and 
10 
strategies geared towards human resource development, audience capacity-
11 
building, and consumer empowerment in the country’s  creative industries, in 
12 
partnership with the private sector and the academe: 
13 
(a) DepEd and the CHED shall, among others, support and develop 
14 
relevant programs related to creative industries and provide scholarships and 
15 
other relevant programs to deserving basic education and college and post-
16 
graduate students, respectively, enrolled in programs and courses related to the 
17 
creative industries: Provided, That priority shall be given to underprivileged 
18 
students. The CHED shall also identify Creative Centers of Excellence and 
19 
establish criteria for such identification, in partnership with the private sector 
20 
and the academe; 
21 
(b) The Technical Education and Skills Development Authority (TESDA), 
22 
among others, shall provide talent, skills, and technical-vocational training 
23 
through scholarship programs in courses related to creative industries for 
24 
entrepreneurs, workers, trainees, and stakeholders in the creative industries, as 
25 
well as provide continuous education, talent and skills training, and capacity-
26 
building for other stakeholders in the creative industries; and 
27 
(c) Nonformal learning modalities provided by the government and the 
28 
private sector shall be entitled to technical and financial assistance from the 
29 
Council, including Filipino-made online learning platforms, workshops and other 
30 
capacity-building programs whether physical or online, creative arts residences, 
31 
and schools of living traditions. 
32 
 
33 
SEC. 19. Data and Information Management. – The Council and the 
34 
National        Secretariat shall be in close coordination with the PSA and other 
35 
relevant NGAs in the setting up of a  satellite account for creative industries, as 
36 
well as its data collection and management. The collection and management of 
37 
data must be conducted diligently to maintain the accuracy of the country’s 
38 
national income accounting. 
39 
 
40 
SEC. 20. The Creative Industry Development Fund. – There is hereby 
41 
established a Special Account in the General Fund with the National Treasury 
42 
to be called the Creative Industry Development Fund, herein referred to as the 
43 
Fund. The purpose of the fund is for research and development, marketing and 
44 
trade promotion, human resource development in the creative industry and for 
45 
programs to ensure the welfare of artists, workers and other stakeholders 
46 
through accredited business support organizations and creative workers 
47 
associations. The Fund shall be capitalized and administered by the Council in 
48 
accordance with existing government budgeting, accounting and auditing rules 
49 
and regulations. The Fund shall be sourced from the loans, contributions, 
50 
grants, bequests, gifts, and donations whether from local or foreign sources: 
51 
Provided, That acceptance of grants, bequests, contributions and donations, 
52 
whether from local or foreign sources, shall be subject to the approval of the 
53 
President upon recommendation of the Secretary of the DFA. 
54 


 
 
 
 
12
The program of expenditure for the programs, projects, and activities to be 
1 
funded by the Fund shall be itemized on a project-to-project basis and submitted 
2 
annually to Congress. In the identification and prioritization of specific 
3 
programs, projects, and activities, the Council shall conduct prior consultation 
4 
with the representatives of the industry. 
5 
The Fund shall be valid for five (5) years and shall be subject to review of 
6 
the Council. Any remaining balance thereafter shall be reverted to the General 
7 
Fund. 
8 
 
9 
SEC. 21. Public-Private Partnerships. – Public-private partnerships 
10 
shall be promoted towards infrastructure development for creative industries, 
11 
subject to the provisions of Republic Act No. 6957, as amended, otherwise known 
12 
as the “Philippine Build-Operate-Transfer (BOT) Law.” 
13 
 
14 
SEC. 22. The Philippine Creative Cities Network. – There is hereby 
15 
established a  Philippine Creative Cities Network (PCCN) which is a permanent 
16 
program of the Council that shall serve as an avenue of mutual support, 
17 
exchange of ideas, and collaboration among the country’s cities. The PCCN shall 
18 
have the following objectives: 
19 
(a) To incubate cities that want to explore their creative resources and 
20 
opportunities for growth in the creative field; and  
21 
(b) To accelerate cities that are emerging as creative cities towards 
22 
accreditation by the UNESCO to form part of the UNESCO Creative Cities 
23 
Network. 
24 
The PCCN shall be implemented in coordination with the DFA, 
25 
UNACOM, The League of Cities of the Philippines, DTI, and the 
26 
Department of the Interior and Local Government (DILG). 
27 
 
28 
SEC. 23.  Local Culture and Arts Councils. – All local government units, 
29 
in coordination with the Council and the DILG, shall establish a Local Culture 
30 
and Art Council (LCAC). The LCAC shall exercise the following functions and 
31 
powers in addition to those provided under existing statutes, memoranda, and 
32 
other issuances: 
33 
(a) Support the Council in all of its functions as provided for in Section 6 
34 
of this Act; 
35 
(b) Report to the Council the development and status of the 
36 
implementation of programs at the local level; 
37 
(c) Regularly maintain a database of business support organizations and 
38 
creative workers associations within the territorial jurisdiction of the local 
39 
government unit where the LCAC is located and transmit such data to the 
40 
Council; 
41 
(d) Formulate, plan, coordinate, implement, and assess policies, 
42 
programs, activities, and projects that promote and develop the locality’s creative 
43 
industries, in coordination with the Council; and 
44 
(e) Perform such other duties and functions as the Council may direct. 
45 
 
46 
SEC. 24.  One-Stop Registration Center. – The Negosyo Centers in local 
47 
government units established under Republic Act No. 10644, otherwise known as 
48 
the “Go Negosyo Act,” shall extend its services as a one-stop shop to assist creative 
49 
industry MSMEs or entrepreneurs in availing government services that are 
50 
applicable to the creative industries, including intellectual property registration, 
51 
product and business registration, loans, grants and benefits programs.  There 
52 
shall be a special lane in all Negosyo Centers for this purpose.  
53 
The Negosyo Centers shall provide electronic means of access and 
54 
registration for creative industry MSMEs or entrepreneurs, in accordance with 
55 


 
 
 
 
13
the provisions of Republic Act No. 9485, otherwise known as the “Ease of Doing 
1 
Business and Efficient Government Service Delivery Act of 2018,” as amended. 
2 
 
3 
SEC. 25.  Philippine Creative Industries Month. – To promote the 
4 
goods, products, and services promulgated by the Philippine creative industries, 
5 
and to raise awareness on their role in nation-building and socioeconomic 
6 
advancement, the celebration of “Philippine Creative Industries Month” shall be 
7 
held for the whole month of September of every year. 
8 
The Secretariat is hereby designated to ensure the successful annual 
9 
celebration of the “Philippine Creative Industries Month” throughout the 
10 
country, in partnership with the private sector and the academe. The 
11 
mechanism, programs, and activities for the celebration shall be laid down as 
12 
part of the implementing rules and regulations (IRR) of this Act. 
13 
All departments, agencies, and instrumentalities of the national 
14 
government, including government-owned and -controlled corporations, local 
15 
government units, and the private sector, are directed to extend their full support 
16 
and active participation in the programs and activities for this purpose. 
17 
 
18 
TITLE V 
19 
FINAL PROVISIONS 
20 
 
21 
SEC. 26.  Annual Report. – The Council shall submit to the President of 
22 
the Philippines and both Houses of Congress, not later than the 30th of April of 
23 
every year following the   effectivity of this Act, a report giving a detailed account 
24 
of the implementation of this Act, including recommendations for legislation, if 
25 
necessary. 
26 
 
27 
SEC. 27.  Mandatory Review. – This Act shall be reviewed at least once 
28 
every five (5) years or as often as may be deemed necessary by the Congress of 
29 
the Philippines, with the primary objective of enacting necessary reforms to 
30 
respond to emerging needs and developments in the creative industry, which 
31 
may include a review of existing governance structures.  
32 
 
33 
SEC. 28.  Appropriations. – The amount necessary for the immediate 
34 
implementation of this Act shall be included in the annual General 
35 
Appropriations Act. 
36 
 
37 
SEC. 29. Implementing Rules and Regulations. – Within sixty (60) days 
38 
from the effectivity of this Act, the Secretary of Trade and Industry shall, in 
39 
consultation with other concerned government agencies, the industry 
40 
representatives and nongovernment organizations, promulgate the necessary 
41 
rules and regulations for the effective implementation of this Act. 
42 
 
43 
SEC. 30. Separability Clause. – If any part or provision of this Act is 
44 
declared unconstitutional, the remaining parts or provisions not affected shall 
45 
remain in full force and effect. 
46 
 
47 
SEC. 31.  Repealing Clause. – All laws, presidential decrees, executive 
48 
orders, rules and regulations and other issuances or parts thereof inconsistent 
49 
with the provisions of this Act are hereby repealed or amended accordingly. 
50 
 
51 
SEC. 32.  Effectivity. – This Act shall take effect fifteen (15) days after its 
52 
publication in the Official Gazette or in a newspaper of general circulation. 
53 
 


 
 
 
 
14
Approved,