Republic of the Philippines 
HOUSE OF REPRESENTATIVES 
Quezon City 
NINETEENTH CONGRESS 
Second Regular Session 
HOUSE BILL NO. 10567 
Introduced by HON. LUIS RAYMUND “LRAY” F. VILLAFUERTE, JR. 
AND HON. MIGUEL LUIS “MIGZ” R. VILLAFUERTE 
AN ACT 
EXACTING ACCOUNTABILITY AND TRANSPARENCY IN THE PRODUCTION 
OR DISTRIBUTION OF DEEPFAKES IN THE PHILIPPINES TO PREVENT 
THREATS FROM ITS EXPLOITATION OR MISUSE 
In 2018, Jordan Poole posted a deepfake video of former US President Obama 
insulting former US President Trump, and warned the public of the dangers of using 
deepfake media. The following year, in 2019, the US House Intelligence Committee 
conducted hearings on the potential threats of deepfakes to national security. Since 
then, generative Artificial Intelligence and deepfakes have developed rapidly that 
they have become more accessible and also more difficult to detect.  
Deepfake technology creates new possibilities in filmmaking, and includes 
accessible and affordable video production. However, they have also become 
infamous for their potential use in harassment, intimidation, creating child abuse 
material, pornographic videos, fake news, hoaxes, financial fraud, and other types 
of misinformation. 
Governments around the world are moving towards regulating generative artificial 
intelligence and deepfakes. Most are concerned about stifling freedom of speech. 
However, the right to freedom of expression is not absolute. It carries responsibilities 
and it may, therefore, be subject to restrictions in the name of safeguarding the rights 
of others.  
Because of the many dangers of deepfakes and the extreme difficulty of discerning 
alteration from reality, this proposed bill requires the responsible use of deepfake by 
requiring disclosures in the interest of transparency and accountability in the use of 
the said technology.  
The immediate approval of this bill is earnestly sought. 
LUIS RAYMUND “LRAY” F. VILLAFUERTE, JR. 
MIGUEL LUIS R. VILLAFUERTE 
July 1, 2024
12:02 pm


Republic of the Philippines 
HOUSE OF REPRESENTATIVES 
Quezon City 
NINETEENTH CONGRESS 
Second Regular Session 
HOUSE BILL NO. 10567 
Introduced by HON. LUIS RAYMUND “LRAY” F. VILLAFUERTE, JR. 
AND HON. MIGUEL LUIS “MIGZ” R. VILLAFUERTE 
AN ACT 
EXACTING ACCOUNTABILITY AND TRANSPARENCY IN THE PRODUCTION 
OR DISTRIBUTION OF DEEPFAKES IN THE PHILIPPINES TO PREVENT 
THREATS FROM ITS EXPLOITATION OR MISUSE 
Be it enacted by the Senate and House of Representatives of the Philippines in 
Congress assembled: 
SECTION 1. Short Title. – This Act shall be known as the "Deepfake Accountability 
and Transparency Act". 
SECTION 2. Declaration of Policy. – The State recognizes the vital role of free 
speech in society. Towards this end, the State shall ensure that free speech is 
carried out in a legitimate and responsible manner.  
SECTION 3. Definition of Terms. – For purposes of this Act, the following 
definitions shall apply to the following terms: 
a. Deepfake means any video recording, motion-picture film, sound recording,
electronic image, or photograph, or any technological representation of
speech or conduct substantially derivative thereof—
(A) which appears to authentically depict any speech or conduct of a person
who did not in fact engage in such speech or conduct; and
(B) the production of which was substantially dependent upon technical
means, rather than the ability of another person to physically or verbally
impersonate such person.
b. Artificial intelligence or AI means computerized methods and tools,
including but not limited to machine learning and natural language
processing, that act in a way that resembles human cognitive abilities when
it comes to solving problems or performing certain tasks.
c. Generative AI system means any system, tool or platform that uses
artificial intelligence to generate or substantially modify video, audio, print or
text content.


SECTION 4. Deepfake Disclosure Requirement. – Any person who, using AI, 
generative AI system, or any other means or facility, produces or distributes a 
deepfake, with the intent to distribute such deepfake over the internet or knowledge 
that such deepfake shall be so distributed, shall ensure such deepfake contains the 
following disclosures: 
 
A. Audiovisual disclosure – Any deepfake that contains both an audio and a visual 
element shall include: 
(1) not less than one clearly articulated verbal statement that identifies the 
record as containing altered audio and visual elements, and a concise 
description of the extent of such alteration; 
(2) an unobscured written statement in clearly readable text appearing at 
the bottom of the image throughout the duration of the visual element that 
identifies the record as containing altered audio and visual elements, and a 
concise description of the extent of such alteration; and 
(3) a link, icon, or similar tool to signal that the content has been altered by, 
or is product of, generative artificial intelligence or similar technology. 
 
B. Visual disclosure – Any deepfake exclusively containing a visual element shall 
include an unobscured written statement in clearly readable text appearing at the 
bottom of the image throughout the duration of the visual element that identifies the 
record as containing altered visual elements, and either— 
(1) a concise description of the extent of such alteration; or 
(2) a clearly visible link, icon, or similar tool to signal that the content has been 
altered by, or is the product of, generative artificial intelligence or similar 
technology. 
 
C. Audio disclosure – Any advanced technological false personation records 
exclusively containing an audio element shall include, at the beginning of such 
record, a clearly articulated verbal statement that identifies the record as containing 
altered audio elements and a concise description of the extent of such alteration, 
and in the event such record exceeds two minutes in length, not less than one 
additional clearly articulated verbal statement and additional concise description at 
some interval during each two-minute period thereafter. 
 
Section 5. Penalty. – Any person who knowingly fails to comply with Section 4 shall 
be penalized with Five Million Pesos (PhP5,000,000.00). Any person who removes, 
alters or causes another to remove or alter the disclosures in compliance with 
Section 4 shall be penalized with Two Million Pesos (PhP2,000,000.00) and Three 
Million Pesos (PhP3,000,000.00) for every violation thereafter.  
 
SECTION 6. Implementing Rules and Regulations. – The Department of 
Information and Communications Technology (DICT) in coordination with the 
Department of Science and Technology (DOST), Department of Education 
(DEPED), and Department of Trade and Industry (DTI) shall promulgate not later 
than thirty (30) days upon the effectivity of this Act the necessary rules and 
regulations for its effective implementation. 
 


SECTION 7. Separability Clause. – If any section or part of this Act is held 
unconstitutional or invalid, the other sections or provisions not otherwise affected 
shall remain in full force and effect. 
 
SECTION 8. Repealing Clause.  – All laws, decrees, executive orders, rules and 
regulations, issuances or any part thereof inconsistent with the provisions of this Act, 
are hereby repealed, amended or modified accordingly.   
 
SECTION 9. Effectivity. – This Act shall take effect fifteen (15) days after its 
publication either in the Official Gazette or in at least two (2) national newspapers of 
general circulation. 
 
Approved,