Republic of the Philippines 
HOUSE OF REPRESENTATIVES 
Quezon City 
Nineteenth Congress 
Second Regular Session 
House Bill No. _____ 
Introduced by the Honorable Ma. Cynthia “Cindi” K. Chan 
EXPLANATORY NOTE 
This bill seeks to encourage, support, and promote the production and offering 
of globally-competitive Philippine-made products, goods, and services through the 
formulation, financing, implementation, and monitoring and evaluation of a 
comprehensive and multi-year “Tatak Pinoy” Strategy (TPS). 
A Tatak Pinoy Council—which shall be led by the Director General of the National 
Economic and Development Authority as Chairperson, and the Secretary of Trade and 
Industry and the Secretary of Finance as vice-Chairpersons—shall serve as the policy and 
advisory body to the President. It shall be tasked to formulate the TPS; ensure its 
implementation; monitor, evaluate, and periodically review the TPS; recommend policies 
and processes to attain diversification and sophistication of Philippine-made products, 
goods, and services; and propose legislation or amendments to Philippine laws and 
regulations on industry development, among others.  
The TPS shall outline the plan for the country to expand and diversify the 
productive capabilities of local enterprises and empower them to produce and offer 
increasingly diverse and sophisticated products, goods, and services and compete in the 
global market. It shall also include plans and programs relating to the five TPS pillars, 
namely: 1) manpower; 2) infrastructure; 3) technology and innovation; 4) investments; 
and 5) public fiscal management and government procurement.  
In view of the foregoing, the immediate approval of this measure is earnestly 
sought. 
Ma. Cynthia “Cindi” K. Chan 
Lone District, Lapu-Lapu City 
August 8, 2023
1:38 pm
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Republic of the Philippines 
HOUSE OF REPRESENTATIVES 
Quezon City 
Nineteenth Congress 
Second Regular Session 
House Bill No. _____ 
Introduced by the Honorable Ma. Cynthia “Cindi” K. Chan 
AN ACT 
MANDATING THE FORMULATION, FINANCING, IMPLEMENTATION, MONITORING, AND 
EVALUATION OF A COMPREHENSIVE AND MULTI-YEAR "TATAK PINOY" (PROUDLY 
FILIPINO) STRATEGY, ESTABLISHING A TATAK PINOY COUNCIL, AND APPROPRIATING 
FUNDS THEREFOR 
Be it enacted by the Senate and House of Representatives of the Philippines in 
Congress assembled: 
SECTION 1. Short Title. — This Act shall be known as the “Tatak Pinoy (Proudly 
Filipino) Act.” 
SECTION 2. Declaration of Policy. — It is hereby declared the policy of the State to 
encourage, support, and promote the production and offering of Philippine-made 
products, goods, and services of increasing diversity, sophistication, and quality by local 
enterprises that are globally competitive. Pursuant to Article XII, Section 1 of the 
Constitution emphasizing the promotion of "industrialization and full employment based 
on sound agricultural development and agrarian reform, through industries that make full 
and efficient use of human and natural resources, and which are competitive in both 
domestic and foreign markets," the State hereby adopts the following policies: 
(a) In collaboration with the private sector, the State shall endeavor to transform
the Philippine economy to such degree that local enterprises produce and offer
more sophisticated products, goods, and services that are not ubiquitous, widely
manufactured, or commonly available across the world;
(b) The State shall encourage the continuous improvement, expansion, and
diversification of the productive capabilities of local enterprises and their linkages
with domestic, regional, and global value chains;
(c) The State shall ensure that its initiatives to support local enterprises are market-
driven or are in anticipation of future market demand;
(d) The State shall identify business sectors, market segments, and product
opportunities for local enterprises to target and gain comparative advantage in.
Towards this end, the State shall employ scientifically rigorous methods including,
but not limited to, analysis of the country's product space, and of rankings in
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economic complexity indices; 
(e) To elicit pride for Philippine-made products, goods, and services, the State shall
encourage and promote the skill, ingenuity, creativity, and innovativeness of
Filipino workers, craftsmen, laborers, and professionals;
(f) The State shall support local enterprises through its regular functions, such as, but
not limited to, the procurement of products, goods, and services manufactured or
offered by local stakeholders. Towards this end, all government agencies and
instrumentalities shall formulate metrics on how, within their respective spheres,
they can help support local Philippine-made products, goods, and services;
(g) The State recognizes the complementary roles of the public and private sector,
including the academe and civil society, in generating high-paying jobs; pursuing
economic development; and co-creating solutions to the country's biggest
challenges. As such, the State shall actively seek out close partnerships with the
private sector, and endeavor to jointly develop, finance, implement, and
continuously improve a nationwide strategy for supporting local enterprises;
(h) The State recognizes the crucial role scientific and technological innovation plays
in economic growth and development. As such, the State shall implement plans,
programs, and projects that continuously improve the country's education system;
ensure better technology transfer among firms, the academe, and government
institutions; and, encourage the generation and sharing of new scientific and
technological knowledge through research and development (R&D); and,
(i) In pursuit of inclusive economic growth and development, the State shall ensure
that public expenditures to support local enterprises are equitably spread across
the country, particularly among fourth, fifth, and sixth class provinces and
municipalities, and directed to disadvantaged sectors such as, but not limited to,
the urban poor, subsistence farmers and fisherfolk, indigenous communities and
micro, small and medium-sized enterprises (MSMEs).
SECTION 3. Definition of Terms. — For the purposes of this Act, the following 
terms shall mean: 
(a) Economic complexity refers to the economic measurement which is calculated
based on the diversity of products, goods, and services a country produces
and their ubiquity, or the number of the countries able to produce them (and those
countries' complexity);
(b) Infant industries refer to an industry that is in its early stages, where it experiences
relative difficulty in competing with established competitors abroad and/or is less
productive than global benchmarks or best practices;
(c) Product space refers to a type of visualization that depicts the connectedness
between products based on the similarities of the know-how required to produce
them. The product space visualizes the paths that countries can diversify. Products
are linked by their proximity to each other, based on the probability of co-export
of both of the two products;
(d) Sophisticated refers to the state when a product, good, or service requires a high
level of technology, human capital, competencies or knowhow, and infrastructure
to be produced or offered;
(e) Sophistication refers to the level of technology, human capital, competencies or


know-how, and infrastructure required for a product or service to be offered by an 
economy like that of the Philippines; 
(f) Structural Transformation refers to the process in which the composition and 
distribution of activities within an economy, as measured by such factors as output, 
employment, and trade, changes and shifts from low-productivity to high-
productivity; 
(g) Technology Transfer refers to the process by which one party systematically 
transfers to another party the knowledge for the manufacture of a product, the 
application of a process, or rendering of a service, which may involve the transfer, 
assignment or licensing of Intellectual Property Rights (IPRs). 
 
SECTION 4. Tatak Pinoy Strategy. — To achieve the objectives of this Act, a Tatak 
Pinoy Strategy (TPS) shall be formulated, financed, implemented, monitored, evaluated, 
and continuously improved upon by the Tatak Pinoy Council, hereinafter referred to as 'the 
Council' as prescribed by Section 10 of this Act. The TPS shall outline the plan for the 
country to incrementally and systematically expand and diversify the productive 
capabilities of local enterprises, and empower them to produce and offer increasingly 
diverse and sophisticated products, goods, and services, and compete in the global 
market. 
 
(a) Development and Coverage. - The development of the TPS shall coincide with that 
of the Philippine Development Plan (PDP) at the beginning of every Presidential 
administration. The TPS shall cover a period of at least six (6) years and shall 
provide for mid-term updates every three (3) years. 
(b) Identification of National Priorities and Strategic Goals. - As part of the 
development of the TPS, the country's national priorities and strategic goals shall 
be identified and consolidated through a consultative process that substantially 
involves both the public and private sectors. 
(c) Target Sectors and/or Economic Activities. - The TPS shall list sectors and/or 
economic activities, including but not limited to creative industries as defined by 
Republic Act No. 11904, otherwise known as the Philippine Creative Industries 
Development Act. The list shall include targets for the short-term (3 years), 
medium-term (6 to 9 years), and long-term (12 years and beyond). 
 
SECTION 5. Pillars of the Tatak Pinoy Strategy. — The TPS shall include plans and 
programs, and shall be organized according to the following pillars: (1) manpower; (2) 
infrastructure; (3) technology and innovation; (4) investments; and (5) public fiscal 
management and government procurement. 
 
The Council may establish technical clusters and working groups under each pillar 
to formulate objectives and targets, conduct the necessary stakeholder consultations, and 
ensure proper implementation of the TPS. Under each pillar, the TPS shall identify 
relevant public-private initiatives and the government support or assistance to be provided 
per targeted sector or economic activity. Each cluster shall be headed by a government 
agency, as determined by the Council, and include relevant private sector representatives. 
 
(a) Manpower - The Department of Labor and Employment (DOLE), in coordination 


with the Council, the Department of Education (DepEd), the Commission on Higher 
Education (CHED), and the Technical Education and Skills Development Authority 
(TESDA), shall develop a National Upskilling and Manpower Competitiveness 
Agenda; Provided, further, That said agenda shall be a roadmap for ensuring that 
there is adequate and skilled manpower to realize the national priorities and 
strategic goals and support the target sectors and economic activities identified in 
the TPS; Provided, finally. That the Agenda shall include different modalities for 
training, skills development, upskilling, reskilling, and lifelong learning to be 
implemented by both public and private stakeholders; 
 
(b) Infrastructure - The Department of Public Works and Highways (DPWH), in 
coordination with the Council and other relevant government instrumentalities 
such as, but not limited to, the Department of Budget and Management (DBM), 
the Department of Finance (DOF), and the Department of Information and 
Communications Technology (DICT), the Department of Transportation (DOTr), 
the Department of Trade and Industry (DTI), the Department of Energy (DOE), the 
Department of Agriculture (DA), the Department of Health (DOH), the Department 
of Tourism (DOT), the Department of Education (DepEd), and the Department of 
National Defense (DND), shall lead in the formulation of a National Infrastructure 
Development Strategy: Provided That the Strategy shall provide the basis for 
coordinating, integrating, and accelerating infrastructure development across the 
country to fulfill the national priorities and strategic goals and support the target 
sectors and economic activities identified in the TPS; 
 
(c) Technology and Innovation - The Department of Science and Technology (DOST) 
and its attached agencies, in coordination with the Council and other relevant 
government instrumentalities such as but not limited to the National Innovation 
Council (NIC), the Department of National Defense (DND), the Armed Forces of the 
Philippines (AFP), the Philippine Space Agency (PhilSA), the Commission on Higher 
Education (CHED), state universities and colleges (SUCs), and private universities 
with reputable track record in scientific and technological research, shall ensure 
that the TPS is harmonized with the National Innovation Agenda and Strategy 
Document (NIASD), in accordance with Republic Act No. 11293 otherwise known as 
"the Philippine Innovation Act"; 
 
(d) Investments - The Department of Trade and Industry (DTI), in coordination with 
the Council and Investment Promotion Agencies shall formulate a Tatak Pinoy 
Strategic Investment Priority Plan, which shall at the minimum identify sectors 
and/or activities and set investment targets that will enable Philippine industries to 
transition to the production of diversified and sophisticated goods and services 
whether for domestic or foreign consumption. For this purpose, existing industry 
roadmaps may be used as reference. The DTI, through the Board of Investments, 
shall ensure that the identified sectors and/or activities shall be included in the 
Strategic Investment Priority Plan (SIPP); 
 
(e) Public Fiscal Management and Government Procurement - The Development 
Budget Coordination Committee (DBCC) shall ensure that programs and projects 


that result in the enhancement of the capabilities of local enterprises to produce 
and offer increasingly sophisticated products, goods, and services shall be included 
in the expenditure priorities and the national government fiscal program. 
 
In government procurement activities, preference shall be given to 
domestically-produced and manufactured goods, supplies and materials which 
meet the specified or desired quality; Provided, further, That in order to claim 
preference, the DTI shall certify that such goods, supplies and materials are grown, 
produced or manufactured in the Philippines; Provided, finally, That domestic 
preference shall be applied in a manner consistent with the Philippines obligations 
under international agreements; 
 
SECTION 6. Planning Call. — The Council shall issue in a timely manner a Planning 
Call for the TPS to government agencies and relevant private sector stakeholders. Such 
Planning Call shall include the standards and guidelines for preparing the TPS. The Planning 
Call shall commence parallel to the formulation of the Philippine Development Plan by the 
NEDA. National government agencies shall submit to the Council their respective plans and 
programs and report relevant issues and implementation gaps. 
 
SECTION 7. Harmonization of Plans. — The Council shall direct the government's 
planning cycle to ensure the harmonization and coherence of national, sectoral, and 
spatial plans and programs by prescribing standards, guidelines, compliance, and 
accountability mechanisms. The Council shall also review and approve the short-term, 
medium-term and long-term development plans submitted by the agencies as stipulated 
in Section 6 of this Act, in order to recommend appropriate action. 
 
SECTION 8. Automatic Review and Update. — The NEDA, in coordination with the 
Council, shall perform an annual review of the implementation of the TPS as provided 
under this Act, in accordance with the monitoring and evaluation policies and guidelines 
of the agency. To ensure responsiveness to market conditions, the TPS shall be 
subject to amendment or revision every three (3) years unless there are supervening 
events that require an earlier amendment or modification. 
 
SECTION 9. Reportorial Requirement. — All departments, agencies, government 
instrumentalities, and local government units (LCDs) mandated to implement the TPS shall 
submit a quarterly report to the Council. Such reports shall then be collated by the NEDA 
acting as Tatak Pinoy Council Secretariat, and then submitted to the Office of the 
President, the Senate President, the Speaker of the House of Representatives and the 
Chairpersons of the Senate Committees on Finance and Trade and Industry and House 
Committees on Appropriations and Trade and Industry. 
 
SECTION 10. Tatak Pinoy Council. — There is hereby created a Tatak Pinoy Council, 
herein referred to as 'the Council,' which shall be led by a tripartite partnership between 
the Director General of the National Economic and Development Authority (NEDA), as the 
Chairperson, and the Secretary of Trade and Industry and the Secretary of Finance, both 
as vice-Chairpersons. The Secretaries of Agriculture, Budget and Management, Education, 
Information and Communications Technology, Labor and Employment, Public Works and 


Highways, Science and Technology, Tourism, the Director General of the Technical 
Education and Skills Development Authority, the Chairperson of the Commission on Higher 
Education, and two (2) private sector representatives will also serve as members: 
Provided, That the respective heads of agencies may designate their representatives 
whose rank shall not be less than an Undersecretary: Provided, further. That the private 
sector representatives shall be appointed by the President of the Philippines for a term of 
three (3) years, and may be reappointed only once from the nominees submitted by 
reputable business groups, academic institutions, or associations: Provided, finally, That 
the President shall have the power to reconstitute the public sector members of the 
Council in order to fully achieve the objectives of this Act. 
 
The Council shall serve as the policy and advisory body to the President and shall, 
adopting a whole-of-government approach, formulate policies and programs that will 
diversify the productive capabilities of local enterprises and increase the country's 
economic complexity. Towards this end, the Council shall have the following powers and 
functions: 
 
(a) Formulate the multi-year Tatak Pinoy Strategy or TPS, in accordance with Sections 
4 and 5 of this Act; 
(b) Ensure timely compliance of agencies with the Planning Call, as described in 
Section 6 of this Act; 
(c) Coordinate with national government agencies (NGAs) and local government units 
(LGUs) to ensure that their respective development plans, policies, and programs, 
are harmonized towards promoting the diversification and sophistication of 
Philippine-made products, goods, and services offered by local enterprises, 
whether exported or consumed locally; 
(d) Ensure that plans under the TPS are implemented well, and in accordance with the 
objectives of this Act; 
(e) Audit existing policies, programs and projects of government and require the 
implementing agencies to submit reports on industry performance and provide 
policy recommendations to address industry gaps and other challenges; 
(f) Monitor, evaluate, and periodically review and assess the TPS and its 
implementation thereof; 
(g) Recommend policies, processes, including reengineering of systems and 
procedures, in order to attain diversification and sophistication of Philippine-made 
products, goods, and services; 
(h) Propose legislation or amendments to Philippine laws and regulations related to 
industry development and promotion of the sophistication and diversification of 
Philippine-made products, goods, and services; 
(i) Provide technical assistance and advisory opinions in the review of proposed 
national or local legislation, regulations, or procedures; and, 
(j) Perform such other functions as may be necessary, or as may be directed by the 
President of the Philippines, for the attainment of the objectives of this Act. 
 
SECTION 11. Technical and Secretariat Support. — The NEDA is hereby designated 
to provide overall technical and secretariat support for the Tatak Pinoy Council. As the 
principal secretariat, the NEDA shall shall have the following duties and responsibilities: 


(a) Determine and prepare the agenda of the Council meetings, and prepare the 
minutes of each meeting; 
(b) Serve as venue for the initial processing and discussion of the work of the Tatak 
Pinoy Council; 
(c) Receive and prepare communications pertinent to the work of the Council; 
(d) Manage and maintain the official records of the Council; 
(e) Prepare the annual budget of the Council; 
(f) Prepare reports as required by the Council; and 
(g) Perform other duties as may be assigned by the Council. 
 
At least one (1) representative each from the DTI, DOF, DA, DBM, DepEd, DICT, DOLE, 
DPWH, DOST, DOT, TESDA, and CHED shall be solely dedicated to serve as liaisons to the 
Council and provide technical and/or administrative support to the Tatak Pinoy Council 
Secretariat. 
 
SECTION 12. Information Dissemination and Awareness Campaign. — To ensure 
broad buy-in and acceptance, the Council, in coordination with the Philippine Information 
Agency (PIA), shall ensure that the goals and objectives of the TPS are communicated 
through a nationwide information dissemination and awareness campaign. A parallel 
effort to communicate the TPS in an appropriate and effective manner to the rest of the 
world shall be undertaken. 
 
SECTION 13. Implementing Rules and Regulations. — A committee composed of 
one (1) representative each from the National Economic and Development Authority 
(NEDA), the Department of Finance (DOF), the Department of Trade and Industry (DTI), 
the Department of Budget and Management (DBM), the Department of Agriculture (DA), 
Department of Education (DepEd), Department of Information and Communications 
Technology (DICT), Department of Labor and Employment (DOLE), Department of Public 
Works and Highways (DPWH), Department of Science and Technology (DOST), 
Department of Tourism (DOT), the Technical Education and Skills Development Authority 
(TESDA), the Commission on Higher Education (CHED), and two (2) private sector 
representatives shall, within sixty (60) days from the effectivity of this Act, formulate and 
prescribe, after public hearing/s and publication, as required by law, the implementing 
rules and regulations including, among others, the criteria and guidelines for evaluation of 
bid proposals, list of fiscal and non-fiscal Incentives and arrangements that the 
Government may provide for projects, in order to carry out the provisions of this Act in the 
most expeditious manner. 
 
This committee shall be headed by the NEDA representative, as the Chairperson, 
with the DTI and DOF representatives serving as vice-Chairpersons. The Committee may 
conduct, formulate, and prescribe after due public hearing/s and publication, amendments 
to the implementing rules and regulations, consistent with the provisions of this Act. 
 
The non-promulgation of the rules and regulations provided under this section shall 
not prevent the immediate implementation of this Act upon effectivity. 
 
SECTION 14. Appropriations. — The funds necessary to carry out the initial 


implementation of this Act shall be charged against available appropriations of the 
agencies concerned, subject to existing budgeting, accounting, and auditing laws, rules, 
and regulations. The appropriations necessary for the continued implementation of this 
Act in succeeding years shall be prepared in accordance with regular government budget 
procedures and shall be included in the budgets of the concerned NGAs under the annual 
General Appropriations Act. 
 
SECTION 15. Separability Clause. If any provision of this Act is declared invalid or 
unconstitutional, the other provisions not affected thereby shall remain in full force and 
effect. 
 
SECTION 16. Repealing Clause. All laws, decrees, orders, rules, and regulations or 
parts thereof inconsistent with this Act are hereby repealed, amended, or modified 
accordingly. 
 
SECTION 17. Effectivity. This Act shall take effect fifteen (15) days after its 
publication in at least two (2) newspapers of general circulation. 
 
Approved,