Republic of the Philippines 
HOUSE OF REPRESENTATIVES 
Quezon City 
NINETEENTH CONGRESS 
Second Regular Session 
HOUSE BILL NO. ____ 
Introduced by HON. LUIS RAYMUND “LRAY” F. VILLAFUERTE, JR.,  
HON. MIGUEL LUIS “MIGZ” R. VILLAFUERTE, HON. TSUYOSHI ANTHONY 
“HORI” G. HORIBATA AND HON. BRIAN RAYMUND S. YAMSUAN 
EXPLANATORY NOTE 
This proposed measure envisions a Philippines with multiple Filipino enterprises 
offering different kinds of products, goods and services globally at a very competitive 
level. 
In order to achieve the plans, programs and projects that are focused on the 
improvement, enhancement and expansion of the capabilities of Filipino enterprises, 
this bill seeks to mandate the collaboration of government agencies with the private 
sector. It seeks to institutionalize a programmatic and multisectoral approach to the 
country's development planning and public expenditure policies, ensuring that 
throughout the process, local enterprises are prioritized and provided ample support.  
The coordination between the public and private sectors is of utmost importance for 
our country to have a comparative advantage for products and services. This includes 
modernizing our agriculture for productivity as well as the diversification of products 
for production and export.  
This proposed measure for the development of a Tatak Pinoy (Proudly Filipino) 
Strategy is a counterpart bill of Senator Angara’s Tatak Pinoy bill in the Senate. 
LUIS RAYMUND “LRAY” F. VILLAFUERTE, JR. 
MIGUEL LUIS R. VILLAFUERTE 
TSUYOSHI ANTHONY “HORI” G. HORIBATA 
BRIAN RAYMUND S. YAMSUAN 
August 2, 2023
11:50 am
8709


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Republic of the Philippines 
HOUSE OF REPRESENTATIVES 
Quezon City 
NINETEENTH CONGRESS 
Second Regular Session 
HOUSE BILL NO. ____ 
Introduced by HON. LUIS RAYMUND “LRAY” F. VILLAFUERTE, JR.,  
HON. MIGUEL LUIS “MIGZ” R. VILLAFUERTE, HON. TSUYOSHI ANTHONY 
“HORI” G. HORIBATA AND HON. BRIAN RAYMUND S. YAMSUAN 
AN ACT 
MANDATING THE FORMULATION, FINANCING, IMPLEMENTATION, 
MONITORING, AND EVALUATION OF A COMPREHENSIVE AND MULTI-YEAR 
"TATAK PINOY" (PROUDLY FILIPINO) STRATEGY, ESTABLISHING A TATAK 
PINOY COUNCIL, APPROPRIATING FUNDS THEREFOR, AND FOR OTHER 
PURPOSES 
Be it enacted by the Senate and House of Representatives of the Philippines in 
Congress assembled: 
SECTION 1. Short Title. – This Act shall be known as the “Tatak Pinoy (Proudly 
Filipino) Act”. 
SEC. 2. Declaration pf Policy. – It is hereby declared the policy of the State to 
encourage, support, and promote the production and offering of Philippine-made 
products, goods, and services of increasing diversity, sophistication, and quality by 
local enterprises that are globally competitive. Pursuant to Article XII, Section 1 of the 
Constitution emphasizing the promotion of "industrialization and full employment 
based on sound agricultural development and agrarian reform, through industries that 
make full and efficient use of human and natural resources, and which are competitive 
in both domestic and foreign markets," the State hereby adopts the following policies: 
a)
In collaboration with the private sector, the State shall endeavor to transform the
Philippine economy to such degree that local enterprises produce and offer more
sophisticated products, goods, and services that are not ubiquitous, widely
manufactured, or commonly available across the world;
8709


 
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b)  
The State shall encourage the continuous improvement, expansion, and 
diversification of the productive capabilities of local enterprises and their linkages 
with domestic, regional, and global value chains. 
 
c)  
The State shall ensure that its initiatives to support local enterprises are market-
driven or are in anticipation of future market demand; 
 
d)  
The State shall identify business sectors, market segments, and product 
opportunities for local enterprises to target and gain comparative advantage in. 
Towards this end, the State shall employ scientifically rigorous methods 
including, but not limited to, analysis of the country's product space, and of 
rankings in economic complexity indices; 
 
e)  
To elicit pride for Philippine-made products, goods, and services, the State shall 
encourage and promote the skill, ingenuity, creativity, and innovativeness of 
Filipino workers, craftsmen, laborers, and professionals; 
 
f)  
The State shall support local enterprises through its regular functions, such as, 
but not limited to, the procurement of products, goods, and services 
manufactured or offered by local stakeholders. Towards this end, all government 
agencies and instrumentalities shall formulate metrics on how, within their 
respective spheres, they can help support local Philippine-made products, 
goods, and services; 
 
g)  
The State recognizes the complementary roles of the public and private sector, 
including the academe and civil society, in generating high-paying jobs; pursuing 
economic development; and co-creating solutions to the country's biggest 
challenges. As such, the State shall actively seek out close partnerships with the 
private sector, and endeavor to jointly develop, finance, implement, and 
continuously improve a nationwide strategy for supporting local enterprises; 
 
h)  
The State recognizes the crucial role scientific and technological innovation plays 
in economic growth and development. As such, the State shall implement plans, 


 
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programs, and projects that continuously improve the country's education 
system; ensure better technology transfer among firms, the academe, and 
government institutions; and, encourage the generation and sharing of new 
scientific and technological knowledge through research and development 
(R&D); and, 
 
i)  
In pursuit of inclusive economic growth and development, the State shall ensure 
that public expenditures to support local enterprises are equitably spread across 
the country, particularly among fourth, fifth, and sixth class provinces and 
municipalities, and directed to disadvantaged sectors such as, but not limited to, 
the urban poor, subsistence farmers and fisherfolk, indigenous communities and 
micro, small and medium-sized enterprises (MSMEs). 
 
SEC. 3. Definition of Terms. – For the purposes of this Act, the following terms shall 
mean: 
a)  
Economic complexity refers to the economic measurement which is calculated 
based on the diversity of products, goods, and services a country produces and 
their ubiquity, or the number of the countries able to produce them (and those 
countries' complexity); 
 
b)  
Infant industries refer to an industry that is in its early stages, where it 
experiences relative difficulty in competing with established competitors abroad 
and/or is less productive than global benchmarks or best practices; 
 
c)  
Product Space refers to a type of visualization that depicts the connectedness 
between products based on the similarities of the know-how required to produce 
them. The product space visualizes the paths that countries can take to diversify. 
Products are linked by their proximity to each other, based on the probability of 
co-export of both of the two products; 
 
d)  
Sophisticated refers to the state when a product, good, or service requires a 
high level of technology, human capital, competencies or knowhow, and 
infrastructure to be produced or offered; 
 


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e)
Sophistication refers to the level of technology, human capital, competencies
or know-how, and infrastructure required for a product or service to be offered by
an economy like that of the Philippines;
f)
Structural Transformation refers to the process in which the composition and
distribution of activities within an economy, as measured by such factors as
output, employment, and trade, changes and shifts from low-productivity to high-
productivity;
g)
Technology Transfer refers to the process by which one party systematically
transfers to another party the knowledge for the manufacture of a product, the
application of a process, or rendering of a service, which may involve the transfer,
assignment or licensing of Intellectual Property Rights (IPRs).
SEC. 4. Tatak Pinoy Strategy. – To achieve the objectives of this Act, a Tatak Pinoy 
Strategy (TPS) shall be formulated, financed, implemented, monitored, evaluated, and 
continuously improved upon by the Tatak Pinoy Council, hereinafter referred to as “the 
Council” as prescribed by Section 10 of this Act. The TPS shall outline the plan for the 
country to incrementally and systematically expand and diversify the productive 
capabilities of local enterprises, and empower them to produce and offer increasingly 
diverse and sophisticated products, goods, and services, and compete in the global 
market. 
a)
Development and Coverage. - The development of the TPS shall coincide with
that of the Philippine Development Plan (PDP) at the beginning of every
Presidential administration. The TPS shall cover a period of at least six (6) years
and shall provide for mid-term updates every three (3) years.
b)
Identification of National Priorities and Strategic Goals. - As part of the
development of the TPS, the country's national priorities and strategic goals shall
be identified and consolidated through a consultative process that substantially
involves both the public and private sectors.
c)
Target Sectors and/or Economic Activities. - The TPS shall list target sectors
and/or economic activities, including but not limited to creative industries as


 
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defined by Republic Act No. 11904, otherwise known as the Philippine Creative 
Industries Development Act. The list shall include targets for the short-term (3 
years), medium-term (6 to 9 years), and long-term (12 years and beyond). 
 
SEC. 5. Pillars of the Tatak Pinoy Strategy. – The TPS shall include plans and 
programs, and shall be organized according to the following pillars: (1) manpower; (2) 
infrastructure; (3) technology and innovation; (4) investments; and (5) public fiscal 
management and government procurement. 
The Council may establish technical clusters and working groups under each 
pillar to formulate objectives and targets, conduct the necessary stakeholder 
consultations, and ensure proper implementation of the TPS. Under each pillar, the 
TPS shall identify relevant public-private initiatives and the government support or 
assistance to be provided per targeted sector or economic activity. Each cluster shall 
be headed by a government agency, as determined by the Council, and include 
relevant private sector representatives. 
a)  
Manpower - The Department of Labor and Employment (DOLE), in coordination 
with the Council, the Department of Education (DepEd), the Commission on 
Higher Education (CHED), and the Technical Education and Skills Development 
Authority (TESDA), shall develop a National Upskilling and Manpower 
Competitiveness Agenda; Provided, further, That said agenda shall be a 
roadmap for ensuring that there is adequate and skilled manpower to realize the 
national priorities and strategic goals and support the target sectors and 
economic activities identified in the TPS; Provided, finally, That the Agenda shall 
include different modalities for training, skills development, upskilling, reskilling, 
and lifelong learning to be implemented by both public and private stakeholders; 
 
b)  
Infrastructure - The Department of Public Works and Highways (DPWH), in 
coordination with the Council and other relevant government instrumentalities 
such as, but not limited to, the Department of Budget and Management (DBM), 
the Department of Finance (DOF), and the Department of Information and 
Communications Technology (DICT), the Department of Transportation (DOTr), 
the Department of Trade and Industry (DTI), the Department of Energy (DOE), 
the Department of Agriculture (DA), the Department of Health (DOH), the 
Department of Tourism (DOT), the Department of Education (DepEd), and the 


 
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Department of National Defense (DND), shall lead in the formulation of a National 
Infrastructure Development Strategy: Provided, That the Strategy shall provide 
the basis for coordinating, integrating, and accelerating infrastructure 
development across the country to fulfill the national priorities and strategic goals 
and support the target sectors and economic activities identified in the TPS; 
 
c)  
Technology and Innovation - The Department of Science and Technology 
(DOST) and its attached agencies, in coordination with the Council and other 
relevant government instrumentalities such as but not limited to the National 
Innovation Council (NIC), the Department of National Defense (DND), the Armed 
Forces of the Philippines (AFP), the Philippine Space Agency (PhilSA), the 
Commission on Higher Education (CHED), state universities and colleges 
(SUCs), and private universities with reputable track record in scientific and 
technological research, shall ensure that the TPS is harmonized with the National 
Innovation Agenda and Strategy Document (NIASD), in accordance with 
Republic Act No. 11293 otherwise known as “the Philippine Innovation Act”; 
 
d)  
Investments - The Department of Trade and Industry (DTI), in coordination with 
the Council and Investment Promotion Agencies shall formulate a Tatak Pinoy 
Strategic Investment Priority Plan, which shall at the minimum identify sectors 
and/or activities and set investment targets that will enable Philippine industries 
to transition to the production of diversified and sophisticated goods and services 
whether for domestic or foreign consumption. For this purpose, existing industry 
roadmaps may be used as reference. The DTI, through the Board of Investments, 
shall ensure that the identified sectors and/or activities shall be included in the 
Strategic Investment Priority Plan (SIPP); 
 
e)  
Public Fiscal Management and Government Procurement – The 
Development Budget Coordination Committee (DBCC) shall ensure that 
programs and projects that result in the enhancement of the capabilities of local 
enterprises to produce and offer increasingly sophisticated products, goods, and 
services shall be included in the expenditure priorities and the national 
government fiscal program. 
 


 
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In government procurement activities, preference shall be given to domestically-
produced and manufactured goods, supplies and materials which meet the specified 
or desired quality; Provided, further, That in order to claim preference, the DTI shall 
certify that such goods, supplies and materials are grown, produced or manufactured 
in the Philippines; Provided, finally, That domestic preference shall be applied in a 
manner consistent with the Philippines obligations under international agreements; 
 
SEC. 6. Planning Call. – The Council shall issue in a timely manner a Planning Call 
for the TPS to government agencies and relevant private sector stakeholders. Such 
Planning Call shall include the standards and guidelines for preparing the TPS. The 
Planning Call shall commence parallel to the formulation of the Philippine 
Development Plan by the NEDA. National government agencies shall submit to the 
Council their respective plans and programs and report relevant issues and 
implementation gaps. 
 
SEC. 7. Harmonization of Plans. – The Council shall direct the government’s 
planning cycle to ensure the harmonization and coherence of national, sectoral, and 
spatial plans and programs by prescribing standards, guidelines, compliance, and 
accountability mechanisms. The Council shall also review and approve the short-term, 
medium-term and long-term development plans submitted by the agencies as 
stipulated in Section 6 of this Act, in order to recommend appropriate action. 
 
SEC. 8. Automatic Review and Update. – The NEDA, in coordination with the 
Council, shall perform an annual review of the implementation of the TPS as provided 
under this Act, in accordance with the monitoring and evaluation policies and 
guidelines of the agency. To ensure responsiveness to market conditions, the TPS 
shall be subject to amendment or revision every three (3) years unless there are 
supervening events that require an earlier amendment or modification. 
 
SEC. 9. Reportorial Requirement. – All departments, agencies, government 
instrumentalities, and local government units (LGDs) mandated to implement the TPS 
shall submit a quarterly report to the Council. Such reports shall then be collated by 
the NEDA acting as Tatak Pinoy Council Secretariat, and then submitted to the Office 
of the President, the Senate President, the Speaker of the House of Representatives 


 
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and the Chairpersons of the Senate Committees on Finance and Trade and Industry 
and House Committees on Appropriations and Trade and Industry. 
 
SEC. 10. Tatak Pinoy Council. – There is hereby created a Tatak Pinoy Council, 
herein referred to as “the Council”, which shall be led by a tripartite partnership 
between the Director General of the National Economic and Development Authority 
(NEDA), as the Chairperson, and the Secretary of Trade and Industry and the 
Secretary of Finance, both as vice-Chairpersons. The Secretaries of Agriculture, 
Budget and Management, Education, Information and Communications Technology, 
Labor and Employment, Public Works and Highways, Science and Technology, 
Tourism, the Director General of the Technical Education and Skills Development 
Authority, the Chairperson of the Commission on Higher Education, and two (2) private 
sector representatives will also serve as members: Provided, That the respective 
heads of agencies may designate their representatives whose rank shall not be less 
than an Undersecretary: Provided, further, That the private sector representatives 
shall be appointed by the President of the Philippines for a term of three (3) years, and 
may be reappointed only once from the nominees submitted by reputable business 
groups, academic institutions, or associations: Provided, finally, That the President 
shall have the power to reconstitute the public sector members of the Council in order 
to fully achieve the objectives of this Act. 
 
The Council shall serve as the policy and advisory body to the President and 
shall, adopting a whole-of-government approach, formulate policies and programs that 
will diversify the productive capabilities of local enterprises and increase the country's 
economic complexity. Towards this end, the Council shall have the following powers 
and functions: 
a)  
Formulate the multi-year Tatak Pinoy Strategy or TPS, in accordance with 
Sections 4 and 5 of this Act; 
b)  
Ensure timely compliance of agencies with the Planning Call, as described 
in Section 6 of this Act; 
c)  
Coordinate with national government agencies (NGAs) and local 
government units (LGUs) to ensure that their respective development 
plans, policies, and programs, are harmonized towards promoting the 
diversification and sophistication of Philippine-made products, goods, and 


 
10
services offered by local enterprises, whether exported or consumed 
locally; 
d)  
Ensure that plans under the TPS are implemented well, and in accordance 
with the objectives of this Act; 
e)  
Audit existing policies, programs and projects of government and require 
the implementing agencies to submit reports on industry performance and 
provide policy recommendations to address industry gaps and other 
challenges; 
f) 
Monitor, evaluate, and periodically review and assess the TPS and its 
implementation thereof; 
g)  
Recommend policies, processes, including reengineering of systems and 
procedures, in order to attain diversification and sophistication of Philippine-
made products, goods, and services; 
h)  
Propose legislation or amendments to Philippine laws and regulations 
related to industry development and promotion of the sophistication and 
diversification of Philippine-made products, goods, and services; 
i)  
Provide technical assistance and advisory opinions in the review of 
proposed national or local legislation, regulations, or procedures; and, 
j)  
Perform such other functions as may be necessary, or as may be directed 
by the President of the Philippines, for the attainment of the objectives of 
this Act. 
 
SEC. 11. Technical and Secretariat Support. – The NEDA is hereby designated to 
provide overall technical and secretariat support for the Tatak Pinoy Council. As the 
principal secretariat, the NEDA shall have the following duties and responsibilities: 
a)  
Determine and prepare the agenda of the Council meetings, and prepare 
the minutes of each meeting; 
b)  
Serve as venue for the initial processing and discussion of the work of the 
Tatak Pinoy Council; 
c)  
Receive and prepare communications pertinent to the work of the Council; 
d)  
Manage and maintain the official records of the Council; 
e)  
Prepare the annual budget of the Council; 
f)  
Prepare reports as required by the Council; and 
g)  
Perform other duties as may be assigned by the Council. 


 
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At least one (1) representative each from the DTI, DOF, DA, DBM, DepEd, DICT, 
DOLE, DPWH, DOST, DOT, TESDA, and CHED shall be solely dedicated to serve as 
liaisons to the Council and provide technical and/or administrative support to the Tatak 
Pinoy Council Secretariat. 
 
SEC. 12. Information Dissemination and Awareness Campaign. – To ensure 
broad buy-in and acceptance, the Council, in coordination with the Philippine 
Information Agency (PIA), shall ensure that the goals and objectives of the TPS are 
communicated through a nationwide information dissemination and awareness 
campaign. A parallel effort to communicate the TPS in an appropriate and effective 
manner to the rest of the world shall be undertaken. 
 
SEC. 13. Implementing Rules and Regulations. – A committee composed of one 
(1) representative each from the National Economic and Development Authority 
(NEDA), the Department of Finance (DOF), the Department of Trade and Industry 
(DTI), the Department of Budget and Management (DBM), the Department of 
Agriculture (DA), Department of Education (DepEd), Department of Information and 
Communications Technology (DICT), Department of Labor and Employment (DOLE), 
Department of Public Works and Highways (DPWH), Department of Science and 
Technology (DOST), Department of Tourism (DOT), the Technical Education and 
Skills Development Authority (TESDA), the Commission on Higher Education (CHED), 
and two (2) private sector representatives shall, within sixty (60) days from the 
effectivity of this Act, formulate and prescribe, after public hearing/s and publication, 
as required by law, the implementing rules and regulations including, among others, 
the criteria and guidelines for evaluation of bid proposals, list of fiscal and non-fiscal 
incentives and arrangements that the Government may provide for projects, in order 
to carry out the provisions of this Act in the most expeditious manner. 
 
This committee shall be headed by the NEDA representative, as the 
Chairperson, with the DTI and DOF representatives serving as vice-Chairpersons. The 
Committee may conduct, formulate, and prescribe after due public hearing/s and 
publication, amendments to the implementing rules and regulations, consistent with 
the provisions of this Act. 


 
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The non-promulgation of the rules and regulations provided under this section 
shall not prevent the immediate implementation of this Act upon effectivity. 
 
SEC. 14. Appropriations. – The funds necessary to carry out the initial 
implementation of this Act shall be charged against available appropriations of the 
agencies concerned, subject to existing budgeting, accounting, and auditing laws, 
rules, and regulations. The appropriations necessary for the continued implementation 
of this Act in succeeding years shall be prepared in accordance with regular 
government budget procedures and shall be included in the budgets of the concerned 
NGAs under the annual General Appropriations Act. 
 
SEC. 15. Separability Clause. – If any part or provision of this Act is declared 
unconstitutional, the remainder of this Act or any affected thereby shall remain in force 
and effect. 
 
SEC. 16. Repealing Clause. – Any provision of laws, orders, agreements, rules, or 
regulations contrary to and inconsistent with this Act is hereby repealed, amended or 
modified accordingly. 
 
SEC. 17. Effectivity. – This Act shall take effect fifteen (15) days after its publication 
either in the Official Gazette, or in at least two (2) newspaper of general circulation. 
 
Approved,