Republic of the Philippines
HOUSE OF REPRESENTATIVES
Quezon City
NINETEENTH CONGRESS
Second Regular Session
HoUSEBILLNo.    8601
Introduced  by:  Rep.  Keith  Micah "Atty.  Mike" D.L.  Tan
AN ACT
IVIANDATING  THE  FORMULATION,  FINANCING,  IMPLEMENTATION,  lvIONITORING,  AND
EVALUATION  OF  A  COIVIPREHENSIVE  AND  MULTI-YEAR  "TATAK  PINOY"  (PROUDLY
FILIPINO)   STRATEGY,   ESTABLISHING  A  TATAK   PINOY  COUNCIL,  APPROPRIATING
FUNDS THEREFOR, AND FOR OTHER PURPOSES
EXPLANATORY NOTE
This bill seeks to mandate the development of a Tatak Pinoy (Proudly Filipino) Strategy,
which aims to respond to the need to be able to produce and trade a diverse array of complex
and uncommon products and services.
The  goal   is  to  make  the  country  competent  in   producing   and   offering   complex  or
sophisticated  products  and  services  in  order to  empower the  economic  sector to  branch  out
into  other  forms  of  complex  production  and  economic  activity  towards  jumpstarting  national
development that is anchored  in the ingenuity of the Filipinos.
In  particular,  it  seeks  to  mandate  government  agencies  to  collaborate  with  the  private
sector,  including  the  academe  and  civil  society,  in  the formulation,  financing,  implementation,
monitoring  and  evaluation  of  a  comprehensive  strategy  involving  plans,  programs,  projects,
and policies that are focused on the expansion and diversification of the productive capabilities
of local enterprises.
This  advocacy  is  dubbed   as  "Tatak  Pinoy"  or  Proudly  Filipino  as   it  champions  the
development   of   first-rate   Filipino   enterprises   selling   globally   competitive   Philippine-made
products, goods, and services to the rest of the world.
With this measure,  Philippine-made products,  goods,  and services can  be made known
to the world as it also seeks to encourage the pursuit of economic development and  prosperity
thereby uniting all  Filipinos behind Tatak Pinoy enterprises.
In view of the foregoing, the approval of this bill is earnestly sought,
Keith
4th  District,  Quezon


Republic of the  Philippines
HOUSE OF REPRESENTATIVES
Quezon City
NINETEENTH CONGRESS
Second Regular Session
HOUSEBILLNo.   8601
Introduced by:  Rep.  Keith  Micah "Atty.  Mike" D.L.  Tan
AN ACT
MANDATING  THE  FORMULATION,  FINANCING,  IMPLEMENTATION,  MONITORING,  AND
EVALUATION  OF  A  COMPREHENSIVE  AND  MULTI-YEAR  "TATAK  PINOY"  (PROUDLY
FILIPINO)   STRATEGY,   ESTABLISHING  A  TATAK   PINOY  COUNCIL,  APPROPRIATING
FUNDS THEREFOR, AND FOR OTHER PURPOSES
Be  it  enacted  by  the  Senate  and   House  of  Representatives  of  the  Philippine  Congress
assembled:
SECTION  1.  Short rj.I/e.  -This Act shall be known as the "Tatak Pinoy (Proudly Filipino)
Act".
SEC.   2.   Dec/araf/.on   of  Po//.cy.   -   lt   is   hereby   declared   the   policy   of  the   State  to
encourage,  support,  and  promote  the  production  and  offering  of  Philippine-made  products,
goods,  and  services of increasing diversity,  sophistication,  and quality by local enterprises that
are globally competitive.  Pursuant to Article Xll,  Section  1  of the  Constitution  emphasizing  the
promotion  of "industrialization  and  full  employment  based  on  sound  agricultural  development
and  agrarian  reform,  through  industries that  make full  and  efficient  use  of human  and  natural
resources,  and which are competitive in  both domestic and foreign markets," the State hereby
adopts the following policies:
a)  In  collaboration  with  the  private  sector,  the  State  shall  endeavor  to  transform  the
Philippine economy to such degree that local enterprises produce and offer more sophisticated
products,  goods,   and  services  that  are  not  ubiquitous,  widely  manufactured,  or  commonly
available across the world;
b)    The    State    shall    encourage    the    continuous    improvement,    expansion,    and
diversification   of   the   productive   capabilities   of   local   enterprises   and   their   linkages   with
domestic,  regional,  and global value chains;
c)  The  State  shall  ensure  that  its  initiatives  to  support  local  enterprises  are  market-
driven or are in anticipation of future market demand;
d)    The    State    shall    identify    business    sectors,    market    segments,    and    product
opportunities for  local  enterprises to target and  gain  comparative  advantage  ln.  Towards this
end, the State shall employ scientifically rigorous methods including,  but not limited to, analysis
of the country's product space,  and of rankings in economic complexity indices;
e)  To  elicit  pride  for  Philippine-made  products,  goods,  and  services,  the  State  shall
encourage  and  promote the  skill,  ingenuity,  creativity,  and  lnnovativeness  of Filipino workers,
craftsmen,  laborers, and professionals;
f) The State shall support local enterprises through its regular functions, such as,  but not
limited to,  the  procurement of products,  goods,  and  services  manufactured  or offered  by local
stakeholders.  Towards this end,  all government agencies  and  instrumentalities shall formulate


metrics  on  how,  within  their  respective  spheres,  they  can  help  support  local  Philippine-made
products, goods, and services;
g)  The  State  recognizes  the  complementary  roles  of  the  public  and  private  sector,
including  the  academe  and  civil  society,   in  generating  high-paying  jobs;  pursuing  economic
development;  and co-creating solutions to the country's biggest challenges. As such, the State
shall  actively  seek  out  close  partnerships  with  the  private  sector,   and  endeavor  to  jointly
develop,  finance,  implement,  and  continuously  improve  a  nationwide  strategy  for  supporting
local enterprises;
h)  The  State  recognizes the  crucial  role  scientific  and  technological  innovation  plays  in
economic growth  and  development.  As such,  the  State  shall  implement plans,  programs,  and
projects  that  continuously  improve  the  country's  education  system;  ensure  better technology
transfer   among   firms,   the   academe,   and   government   institutions;   and,   encourage   the
generation  and  sharing  of new  scientific  and  technological  knowledge  through  research  and
development (R&D);  and
i)  In  pursuit of inclusive  economic growth  and  development,  the  State shall  ensure that
public  expenditures  to  support  local  enterprises  are  equitably  spread   across  the  country,
particularly  among  fourth,  fifth,  and  sixth  class  provinces  and  municipalities,  and  directed  to
disadvantaged  sectors  such  as,  but  not  limited  to,  the  urban  poor,  subsistence  farmers  and
fisherfolk,  indigenous communities and micro, small and medium-sized enterprises (MSMEs).
SEC.  3.  Deri.nt.fi.on  of  Terms.  -  For  the  purposes  of this  Act,  the  following  terms  shall
mean:
a) Economic complexity refers to the economic measurement which is calculated based
on the diversity of products,  goods,  and  services a country produces and their ubiquity,  or the
number of the countries able to produce them (and those countries' complexity);
b)  Infant  industries  refer to  an  industry that  is  in  its  early  stages,  where  it experiences
relative  difficulty  in  competing  with  established  competitors  abroad  and/or  is  less  productive
than global benchmarks or best practices;
c)   Product  Space   refers  to  a  type  of  visualization  that  depicts  the  connectedness
between  products  based  on  the  similarities  of the  know-how  required  to  produce  them.  The
product space visualizes the paths that countries can take to diversify.  Products are  linked  by
their proximity to each other, based on the probability of co-export of both of the two products;
d)  Sophisticated  refers  to  the  state  when  a  product,  good,  or  service  requires  a  high
level  of  technology,   human  capital,   competencies  or  know-  how,   and   infrastructure  to  be
produced or offered;
e)  Sophistication   refers  to  the  level  of  technology,   human  capital,   competencies  or
know-how,  and  infrastructure  required  for  a  product  or  service  to  be  offered  by  an  economy
like that of the Philippines;
f)   Structural   Transformation   refers   to   the   process   in   which   the   composition   and
distribution   of   activities   within   an   economy,   as   measured   by   such   factors   as   output,
employment, and trade, changes and shifts from  low-productivity to high-productivity;
g)   Technology   Transfer   refers   to   the   process   by   which   one   party   systematically
transfers to another party the knowledge for the manufacture of a product, the application of a
process,  or rendering  of a  service,  which  may involve the transfer,  assignment or licensing  of
Intellectual  Property Rights (lpRs).


SEC.  4.  rafak Pi'r]oy Sfrafegy.  -  To  achieve  the  objectives  of this  Act,  a  Tatak  Pinoy
Strategy   (TPS)   shall   be   formulated,   financed,   implemented,   monitored,   evaluated,   and
continuously improved  upon by the Tatak Pinoy Council,  hereinafter referred to as 'the Council'
as  prescribed  by  Section  10  of this  Act.  The  TPS  shall  outline  the  plan  for  the  country  to
incrementally  and   systematically  expand   and   diversify  the   productive   capabilities   of  local
enterprises,  and  empower them  to  produce  and  offer  increasingly  diverse  and  sophisticated
products, goods, and services, and compete in the global market.
a) Development and Coverage. -The development of the TPS shall coincide with that of
the  Philippine  Development  Plan  (PDP)  at the  beginning  of every  Presidential  administration.
The TPS  shall  cover a  period  of at least six  (6) years and  shall  provide for mid-term  updates
every three (3) years.
b)  Identification  of National  Priorities and  Strategic Goals. -As  part of the development
of  the   TPS,   the   country's   national   priorities   and   strategic   goals   shall   be   identified   and
consolidated  through  a  consultative  process  that  substantially  involves  both  the  public  and
private sectors.
c) Target Sectors and/or Economic Activities.  -The TPS shall  list target sectors and/or
economic activities,  including  but  not  limited  to  creative  industries  as  defined  by  Republic Act
No.11904,  otherwise  known  as  the  Philippine  Creative  Industries  Development Act.  The  list
shall  include  targets for the  short-term  (3  years),  medium-term  (6  to  9  years),  and  long-term
(12 years and beyond).
SEC.   5.   Pi.//ars  of  the   Tafak  P/.noy  Shafegy.   -  The  TPS   shall   include   plans   and
programs,  and shall be organized according to the following pillars:
(1) manpower;
(2)  infrastructure;
(3) technology and  innovation;
(4) investments; and
(5) public fiscal management and government procurement.
The  Council  may  establish  technical  clusters  and  working  groups  under  each  pillar to
formulate objectives and targets, conduct the necessary stakeholder consultations, and ensure
proper  implementation  of the  TPS.  Under  each  pillar,  the  TPS  shall  identify  relevant  public-
private initiatives and the government support or assistance to be provided  per targeted sector
or economic activity.  Each cluster shall be headed by a government agency,  as determined  by
the Council, and include relevant private sector representatives.
a)  Manpower -The  Department of Labor and  Employment (DOLE),  in  coordination with
the  Council,   the  Department  of  Education  (DepEd),   the  Commission   on   Higher  Education
(CHED),   and   the   Technical   Education   and   Skills   Development  Authority   (TESDA),   shall
develop a  National  Upskilling  and  Manpower Competitiveness Agenda;  Provided, further,  That
said  agenda  shall  be a  roadmap for ensuring  that there  is  adequate  and  skilled  manpower to
realize the national  priorities and  strategic goals and  support the target sectors and  economic
activities   identified   in   the   TPS;   Provided,   finally.   That  the  Agenda   shall   include   different
modalities  for  training,   skills  development,   upskilling,   reskilling,   and   lifelong   learning   to   be
implemented by both public and private stakeholders;
b)   Infrastructure   -   The   Department   of   Public   Works   and    Highways   (DPWH),    in
coordination with the Council and  other relevant government instrumentalities such as,  but not
limited  to,  the  Department  of  Budget  and  Management  (DBM),  the  Department  of  Finance
(DOF),   and   the   Department  of  Information   and   Communications   Technology   (DICT),   the


Department   of  Transportation   (DOTr),   the   Department   of  Trade   and   Industry   (DTl),   the
Department of Energy  (DOE),  the  Department  of Agriculture  (DA),  the  Department  of  Health
(DOH),  the  Department  of  Tourism  (DOT),  the  Department  of  Education  (DepEd),  and  the
Department   of   National    Defense    (DND),    shall    lead    in    the   formulation    of   a    National
Infrastructure  Development  Strategy:  Provided^  That the  Strategy  shall  provide  the  basis  for
coordinating,  integrating,  and  accelerating  infrastructure  development  across  the  country  to
fulfill  the  national  priorities  and  strategic  goals  and  support  the  target  sectors  and  economic
activities identified  in the TPS;
c)  Technology  and  Innovation  -  The  Department  of  Science  and  Technology  (DOST)
and  its  attached  agencies,  in  coordination  with  the  Council  and  other  relevant  government
instrumentalities   such   as   but   not   limited   to   the   National   Innovation   Council   (NIC),   the
Department  of  National   Defense   (DND),   the  Armed   Forces  of  the   Philippines   (AFP),   the
Philippine   Space   Agency   (PhilsA),   the   Commission   on   Higher   Education   (CHED),   state
universities   and   colleges   (SUCs),   and   private   universities   with   reputable   track   record   in
scientific   and   technological   research,   shall   ensure   that  the   TPS   is   harmonized   with   the
National  Innovation Agenda and Strategy Document (NIASD),  in accordance with  Republic Act
No.11293 otherwise known as "the Philippine  Innovation Act";
d)  Investments  -The  Department of Trade  and  Industry  (DTl),  in  coordination  with  the
Council    and    Investment    Promotion   Agencies   shall   formulate   a   Tatak    Pinoy   Strategic
Investment  Priority  Plan,  which  shall  at the  minimum  identify  sectors  and/or activities  and  set
investment  targets  that  will   enable   Philippine   industries  to  transition   to  the   production   of
diversified and sophisticated goods and services whether for domestic or foreign consumption.
For this purpose,  existing  industry roadmaps may be used as  reference.  The DTl, through the
Board of Investments, shall ensure that the identified sectors and/or activities shall be included
in the Strategic Investment Priority Plan (SIPP);
e) Public Fiscal Management and Government Procurement -The Development Budget
Coordination  Committee  (DBCC)  shall  ensure  that  programs  and  projects  that  result  in  the
enhancement   of  the   capabilities   of   local   enterprises   to   produce   and   offer   increasingly
sophisticated  products,  goods,  and  services shall  be  included  in the expenditure  priorities and
the national government fiscal program.
In   government   procurement   activities,   preference   shall   be   given   to   domestically-
produced and manufactured goods, supplies and materials which meet the specified or desired
quality;   Provided,  further,  That  in  order  to  claim  preference,  the  DTI  shall  certify  that  such
goods,   supplies   and   materials   are   grown,   produced   or   manufactured   in   the   Philippines;
Provided,  finally,  That  domestic  preference  shall  be  applied  in  a  manner  consistent  with  the
Philippines obligations under international agreements;
SEC.  6.  P/ami.ng Ca//.  -The  Council  shall  issue  in  a timely manner a  Planning  Call for
the TPS to government agencies and  relevant private sector stakeholders.  Such  Planning Call
shall   include  the  standards  and  guidelines  for  preparing  the  TPS.   The  planning   Call  shall
commence   parallel  to  the  formulation   of  the   Philippine   Development   Plan   by  the   NEDA.
National government agencies shall submit to the Council their respective plans and programs
and report relevant issues and implementation gaps.
SEC.  7.  Harmont.zaf/`on  of P/ans.  -  The  Council  shall  direct the  government's  planning
cycle to ensure the  harmonization  and  coherence of national,  sectoral,  and  spatial  plans  and
programs  by  prescribing  standards,  guidelines,  compliance,  and  accountability  mechanisms.
The   Council   shall   also   review   and   approve   the   short-term,   medium-term   and   long-term
development plans submitted  by the agencies as stipulated  in Section 6 of this Act,  in order to
recommend appropriate action.
SEC.  8.  Automatic  Review  and  Update.  -  The  NEDA,  in  coordination  with  the  Council,
shall perform an annual  review of the implementation of the TPS as provided  under this Act,  in


accordance  with  the  monitoring   and  evaluation   policies  and  guidelines  of  the  agency.   To
ensure  responsiveness  to  market  conditions,   the  TPS  shall  be  subject  to  amendment  or
revision  every  three  (3)  years  unless  there  are  supervening  events  that  require  an  earlier
amendment or modification.
SEC.     9.     Raporfort.a/    Requt.remenf.     -    All    departments,     agencies,     government
instrumentalities,   and   local  government  units  (LCDs)  mandated  to  implement  the  TP  shall
submit  a  quarterly  report  to  the  Council.  Such  reports  shall  then  be  collated  by  the  NEDA
acting  as  Tatak  Pinoy Council  Secretariat,  and  then  submitted  to the  Office  of the  President,
the  Senate  President,  the Speaker of the  House of Representatives and the Chairpersons of
the  Senate  Committees  on   Finance  and  Trade  and   Industry  and   House  Committees  on
Appropriations and Trade and  Industry.
SEC.10.  Tafak P/.noy Councj./.  -There is  hereby created  a Tatak Pinoy Council,  herein
referred  to  as  'the  Council,' which  shall  be  led  by a tripartite  partnership  between  the  Director
General  of the  National  Economic  and  Development Authority  (NEDA),  as  the  Chairperson,
and   the   Secretary   of  Trade   and   Industry   and   the   Secretary   of   Finance,   both   as   vice-
Chairpersons.    The    Secretaries    of    Agriculture,    Budget    and    Management,    Education,
Information   and   Communications  Technology,   Labor  and   Employment,   Public  Works  and
Highways,  Science and Technology, Tourism, the Director General of the Technical  Education
and  Skills  Development Authority,  the  Chairperson  of the  Commission  on  Higher  Education,
and  two  (2)  private  sector  representatives  will  also  serve  as  members:  Provided,  That  the
respective heads of agencies may designate their representatives whose rank shall not be less
than  an  Undersecretary:   Provided,  further.  That  the  private  sector  representatives  shall  be
appointed   by  the  President  of  the  Philippines  for  a  term  of  three  (3)  years,   and  may  be
reappointed  only once from the  nominees submitted  by  reputable  business groups,  academic
institutions,   or  associations:   Provided,   finally,   That  the   President  shall   have  the  power  to
reconstitute the public sector members of the Council in order to fully achieve the objectives of
this Act.
The  Council  shall  serve  as  the  policy  and  advisory  body  to  the  President  and  shall,
adopting  a whole-of-government  approach,  formulate  policies  and  programs that will  diversify
the productive capabilities of local enterprises and increase the country's economic complexity.
Towards this end, the Council shall have the following  powers and functions:
a) Formulate the multi-year Tatak Pinoy Strategy or TPS,  in accordance with Sections 4
and 5 of this Act;
b)  Ensure timely compliance of agencies with the Planning  Call,  as described  in Section
6 of this Act;
c)  Coordinate  with  national  government  agencies  (NGAs)  and  local  government  units
(LGUs)   to   ensure   that   their   respective   development   plans,   policies,   and   programs,   are
harmonized   towards   promoting   the   diversification   and   sophistication   of   Philippine-made
products,  goods,  and  services  offered  by  local  enterprises,  whether  exported  or  consumed
locally;
d)  Ensure that plans  under the TPS are  implemented  well,  and  in  accordance with the
objectives of this Act;
e)   Audit   existing   policies,   programs   and   projects   of  government   and   require   the
implementing   agencies   to   submit   reports   on    industry   performance   and    provide   policy
recommendations to address industry gaps and other challenges;
f) Monitor, evaluate, and periodically review and assess the TPS and  its implementation
thereof;


g)     Recommend     policies,     processes,     including     reengineering    of    systems    and
procedures,  in  order  to  attain  diversification  and  sophistication  of  Philippine-made  products,
goods, and services;
h)   Propose  legislation  or  amendments  to  Philippine  laws  and   regulations  related  to
industry  development  and   promotion  of  the  sophistication  and  diversification  of  Philippine-
made products, goods, and services;
i)  Provide technical assistance and  advisory opinions in the review of proposed  national
or local legislation,  regulations,  or procedures; and,
j)  Perform  such  other functions  as  may  be  necessary,  or  as  may  be  directed  by  the
President of the Philippines, for the attainment of the objectives of this Act.
SEC.11.   Techn;.ca/  ant/  Secrefart.af  Support.   -The  NEDA  is  hereby  designated  to
provide  overall  technical  and  secretariat support for the  Tatak  Pinoy  Council.  As the  principal
secretariat, the NEDA shall have the following duties and responsibilities:
a) Determine and prepare the agenda of the Council meetings, and prepare the minutes
of each meeting;
b)  Serve  as  venue  for the  initial  processing  and  discussion  of the  work  of the  Tatak
Pinoy Council;
c) Receive and prepare communications pertinent to the work of the Council;
d) Manage and maintain the official records of the Council;
e) Prepare the annual budget of the Council;
f) Prepare reports as required by the Council; and
g) Perform other duties as may be assigned by the Council.
At  least  one  (1)  representative  each  from  the   DTl,   DOF,   DA,   DBM,   DepEd,   DICT,
DOLE,  DPWH,  DOST,  DOT, TESDA,  and  CHED shall be solely dedicated to serve as liaisons
to the  Council  and  provide technical  and/or administrative  support to the Tatak  Pinoy  Council
Secretariat.
SEC.12.  Information  Dissemination and Awareness Campaign. -To ensure broad buy-
in  and  acceptance,  the  Council,  in  coordination  with  the  Philippine  Information  Agency  (PIA),
shall ensure that the goals and  objectives of the TPS are communicated through a  nationwide
information dissemination and  awareness campaign. A parallel effort to communicate the TPS
in an appropriate and effective manner to the rest of the world shall be undertaken.
SEC.  13.  Implementing  Rules  and  Regulations.  -  A  comm.iH!ee  composed  Of  one  (1)
representative  each  from  the  National   Economic  and   Development  Authority  (NEDA),  the
Department of Finance (DOF), the Department of Trade and  Industry (DTI), the Department of
Budget and Management (DBM), the Department of Agriculture (DA),  Department of Education
(DepEd),  Department of  Information  and  Communications  Technology  (DICT),  Department  of
Labor   and   Employment   (DOLE),    Department   of   Public   Works   and    Highways   (DPWH),
Department of Science and Technology (DOST),  Department of Tourism  (DOT), the Technical
Education  and  Skills  Development  Authority  (TESDA),  the  Commission  on  Higher  Education
(CHED),   and  two   (2)   private  sector  representatives  shall,   within  sixty  (60)  days  from  the
effectivity   of  this  Act,   formulate   and   prescribe,   after  public   hearing/s   and   publication,   as
required  by  law,  the  implementing  rules  and  regulations  including,  among  others,  the  criteria
and  guidelines  for  evaluation   of  bid   proposals,   list  of  fiscal  and   non-fiscal   Incentives  and


arrangements   that   the   Government   may   provide   for   projects,   in   order  to   carry   out  the
provisions of this Act in the most expeditious manner.
This committee shall  be  headed  by the  NEDA representative,  as the  Chairperson,  with
the  DTl  and  DOF representatives serving  as vice-Chairpersons.  The Committee may conduct,
formulate,   and   prescribe   after  due   public   hearing/s   and   publication,   amendments  to  the
implementing  rules and  regulations,  consistent with the provisions of this Act.
The  non-promulgation  of the  rules and  regulations  provided  under this section  shall  not
prevent the immediate implementation of this Act upon effectivity.
SEC  14. Apprapn.air.ons. -The funds necessary to carry out the initial implementation of
this Act shall  be  charged  against available  appropriations of the  agencies  concerned,  subject
to existing budgeting, accounting,  and auditing  laws,  rules, and  regulations. The appropriations
necessary for the continued  implementation  of this Act in  succeeding  years shall be  prepared
in   accordance  with   regular  government   budget  procedures   and   shall   be   included   in   the
budgets of the concerned NGAs under the annual General Appropriations Act.
SEC.   15.   Saparabt./tty   C/ause.   -   lf  any   part   or   provision   of  this   Act   ls   declared
unconstitutional,  the  remainder of this  Act  or  any  affected  thereby  shall  remain  in  force  and
effect.
SEC.   16.  Rapea//.ng  C/ause,  -  Any  provision  of  laws,  orders,  agreements,   rules,  or
regulations contrary to and  inconsistent with this Act is hereby repealed,  amended or modified
accordingly.
SEC.   17.  Effect/.v/.fy.  -This  Act  shall  take  effect  fifteen  (15)  days  after  its  publication
either in the Official Gazette, or in at least two (2) newspapers of general circulation.
Approved,