NINETEENTH CONGRESS OF THE) 
REPUBLIC OF THE PHILIPPINES ) 
Third Regular Session 
)
25 FFB12 P2:12
SENATE
s. No. 2988
Ri;a: .3,.
Introduced by Senator FRANCIS G. ESCUDERO
AN ACT
PRESCRIBING ADDITIONAL REQUIREMENTS FOR LABELING AND 
PACKAGING FRUIT AND VEGETABLE JUICES, AMENDING FOR THE 
PURPOSE ARTICLES 4 AND 84 OF REPUBLIC ACT NUMBER 7394, AS 
AMENDED, OTHERWISE KNOWN AS THE "CONSUMER ACT OF THE 
PHILIPPINES"
EXPLANATORY NOTE
Given the impact of poor food choice decisions on the health and welfare of 
Filipino households, it is necessary to ensure that consumers receive clear and 
accurate information about the products they consume and the health risks that 
emanate from the same. Unfortunately, many consumers neither have the time nor 
the capability to discern the information buried in product labels. As such, the ability 
of many Filipino consumers to make informed choices, particularly on the kind of 
beverages they consume, is impaired by the way food packaging makes use of vivid 
colors, flashy, designs and other compelling visual schemes to make the product 
more appealing to consumers.
This bill is filed to further amend Republic Act No. 7394, as amended, 
otherwise known as the "Consumer Act of the Philippines", to provide the mandate 
to classify fruit and vegetable juices available in the Philippine market into four (4) 
categories based on juice concentration. To enable consumers to easily differentiate 
between fruit and vegetable juices, the bill also mandates a standard design theme 
for each juice category. Ultimately, these proposed interventions will bolster the 
enforcement of the Consumer Act of the Philippines, empowering ordinary Filipino 
consumers to obtain accurate information about and to make sound comparisons of 
the value of food products, particularly fruit and vegetable juices, as to the nature, 
quality, and quantity of the contents thereof.
In view of the foregoing, and in cognizance of the need to protect the interest 
and promote the welfare of the consuming public, the consideration and approval of 
the proposed measure is earnestly requested.


NINETEENTH CONGRESS OF THE) 
REPUBLIC OF THE PHILIPPINES ) 
Third Regular Session 
)
FEB 12 P2:12
SENATE
s. No. 2.988
p.i;:;. 
.}-c.
Introduced by Senator FRANCIS G. ESCUDERO
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AN ACT
PRESCRIBING ADDITIONAL REQUIREMENTS FOR LABELING AND 
PACKAGING FRUIT AND VEGETABLE JUICES, AMENDING FOR THE 
PURPOSE ARTICLES 4 AND 84 OF REPUBLIC ACT NUMBER 7394, AS 
AMENDED, OTHERWISE KNOWN AS THE "CONSUMER ACT OF THE 
PHILIPPINES"
Be it enacted by the Senate and House of Representatives of the Philippines in 
Congress assembled:
Section 1. Article 4 of Republic Act No. 7394, is hereby amended to read as
follows:
term:
"Article 4. Definition of Terms. - For purposes of this Act, the
"a) X X x;
"x X x;
"az) "Package" or "packaging" means any container or wrapping 
in which any consumer product is enclosed for use in the delivery or 
display of that consumer product to retail purchasers, but does not 
include:
"1) X X x;
"2) X X x;
"3) The wrappers or containers of consumer products 
sold in small quantities by small retail stores to the consumer 
[which by tradition arc wrapped with ordinary paper].


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Sec. 2. Article 84 of Republic Act No. 7394, is hereby amended to read as
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foliows:
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"Article 84. Additional Labeling Requirements for Food. - The 
following additional labeling requirements shall be imposed by the 
concerned department for food:
"a) X X x;
"x X x;
"d) [whether—the] ingredients, [yse—are] INCLUDING 
SUGARS, PRESERVATIVES, AND OTHER FOOD ADDITIVES 
WHETHER natural or synthetic, as the case may be;
"E) CLASSIFICATION OF FRUIT OR VEGETABLE JUICES 
BY CONCENTRATION, WHICH SHALL BE AS FOLLOWS:
"1) ONE HUNDRED PERCENT (100%) FRUIT AND 
VEGETABLE JUICES;
"2) FRUIT AND VEGETABLE JUICE NECTARS WITH 
JUICE CONCENTRATION RANGING FROM TWENTY FIVE 
PERCENT (25%) TO NINETY NINE PERCENT (99%);
"3) FRUIT AND VEGETABLE JUICE DRINKS WITH 
JUICE CONCENTRATION RANGING FROM ONE PERCENT 
(1%) TO TWENTY FOUR PERCENT (24%); AND
"4) FRUIT- AND VEGETABLE- FLAVORED DRINKS, 
WHICH DO NOT CONTAIN ANY FRUIT OR VEGETABLE 
JUICE:
''PROVIDED, THAT TO FACILITATE THE CLASSIFICATION OF 
FRUIT OR VEGETABLE JUICES AT THE RETAIL LEVEL, THE 
PRODUCT PACKAGING SHALL BE DESIGNED AS FOLLOWS:
"I) THE PACKAGING FOR ONE HUNDRED PERCENT 
(100%) FRUIT AND VEGETABLE JUICES MAY USE 
REALISTIC ILLUSTRATIONS OF ITS FRUIT OR


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VEGETABLE INGREDIENT, OR THE PARTS AND CROSS-
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SECTIONS THEREOF;
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"II) THE PACKAGING FOR FRUIT AND VEGETABLE
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JUICE NECTARS MAY USE REALISTIC ILLUSTRATIONS
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OF ITS FRUIT OR VEGETABLE INGREDIENTS, BUT
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EXCLUDING THE CROSS-SECTIONS THEREOF;
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"III) THE PACKAGING FOR FRUIT AND VEGETABLE
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JUICE DRINKS 
MAY ONLY USE NON-REALISTIC
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ILLUSTRATIONS OF ITS FRUIT OR VEGETABLE
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INGREDIENTS; AND
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"IV) THE PACKAGING FOR FRUIT- AND
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VEGETABLE- FLAVORED DRINKS IS PROHIBITED FROM
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USING REALISTIC OR NON-REALISTIC ILLUSTRATION
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OF FRUITS OR VEGETABLES, OR PARTS AND CROSS-
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SECTIONS THEREOF; AND
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"[€)] F) X X X."
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Sec. 3. Transitory Period. - All persons engaged in the labeling or packaging
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of fruit or vegetable juices shall be given three (3) years to comply with the
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additional requirements imposed under this Act.
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Sec. 4. Separability Clause. - If, for any reason, any provision of this Act is
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declared unconstitutional or invalid, the other parts or provisions hereof, which are
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not affected thereby, shall continue to be in fuil force and effect.
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Sec. 5. Repealing Clause. - Ail laws, decrees, orders, resolutions, rules and
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regulations, or parts thereof which are inconsistent with this Act, are hereby
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repealed or modified accordingly.
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Sec. 6. Effectivity. - This Act shali take effect fifteen (15) days after its
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publication in the Official Gazette ov in a national newspaper of general circulation.
Approved,