TWENTIETH CONGRESS OF THE ] 
REPUBLIC OF THE PHILIPPINES ] 
First Regular Session 
]
SENATE
25 JUL 15 PI SO
RlICElVii
S.B. No.
634
Introduced by SEN. WIN GATCHALIAN
AN ACT
GRANTING ENHANCED PROTECTION TO CONSUMERS, AMENDING FOR 
THE PURPOSE REPUBLIC ACT NO. 7394, OTHERWISE KNOWN AS 
"THE CONSUMER ACT OF THE PHILIPPINES"
EXPLANATORY NOTE
In view of rapid technological advancements that continuously change the 
means and mechanisms of exchanging products and services, there is an even greater 
need for an effective consumer legislation to help put consumers on equal footing with 
merchants, businesses, and industries. This is especially true for consumers who have 
little to no bargaining power in the marketplace in view of their economic status or 
educational attainment.
In order to protect all consumers, especially those who are unaware of their 
rights as consumers and are uninformed of illegal, unfair, or fraudulent schemes 
employed by unscrupulous merchants, it is imperative to develop and maintain a 
strong consumer protection policy with due consideration of the economic and social 
circumstances of consumers, their particular needs, and the costs and corresponding 
benefits of consumer protection measures.
Consistent with the State policy to protect the interests of consumers, promote 
their general welfare, and establish standards of conduct for business and industry, 
this proposed measure aims to introduce additional safeguards for consumers, as well
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as establish standards of ethical conduct for offline and online business and industry. 
Thus, this bill seeks to amend Republic Act No. 7394 or the Consumer Act of the 
Philippines, specifying the eight (8) basic consumer rights which shall be the pillars for 
consumer-related measures and policies. It also specifically prohibits the employment 
of pseudo-investments, including pyramid sales schemes, Ponzi schemes, 
telemarketing fraud, and technology fraud, in the sale of consumer products.
To ensure transparency in commercial transactions, this measure lays down 
stricter rules on labeling products, such as the inclusion of English or Filipino translation 
of product labels in foreign languages and the setting of guidelines for proper labeling 
of drugs and cosmetics. Significantly, this measure does not only impose stricter 
standards and additional requirements for business and industry, but also creates a 
concurrent responsibility on the part of consumers in terms of vigilance, proactiveness, 
social concern, and environmental awareness.
These amendments aim to enhance consumer protection and promote ethical 
standards in trade practices which will consequently improve market outcomes for the 
entire economy.
In view of the foregoing, the immediate passage of this^ll is earnestly sought.
IN eATCHAl


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TWENTIETH CONGRESS OF THE ] 
REPUBLIC OF THE PHILIPPINES ] 
First Regular Session 
]
25 JUL 15 P1 :50
S.B. No.
SENATE
634
RECEIVcJ 15'
Introduced by SEN. WIN GATCHALIAN
AN ACT
GRANTING ENHANCED PROTECTION TO CONSUMERS, AMENDING FOR 
THE PURPOSE REPUBLIC ACT NO. 7394, OTHERWISE KNOWN AS 
"THE CONSUMER ACT OF THE PHILIPPINES"
Be it enacted by the Senate and the House of Representatives of the Philippines in 
Congress assembled:
Article I
General Provisions
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Sec. 1. Short Title. — This Act shall be known as the "Enhanced Consumer Act
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of the Philippines".
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Sec. 2. Article 2 of Republic Act (R.A.) No. 7394, as amended, is hereby
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amended to read as follows:
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"Article 2. Declaration of Policy. - It is the policy of the State to protect 
the interests of [the] consumers, promote [his] THEIR general welfare 
and [te] establish standards of conduct for business and industry.


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THE STATE NEEDS TO DEVELOP AND IMPLEMENT A STRONG
CONSUMER PROTECTION POLICY, PROMOTE THE GENERAL
WELFARE OF CONSUMERS, AND ESTABLISH STANDARDS OF
ETHICAL CONDUCT FOR OFFLINE AND ONLINE BUSINESS AND
INDUSTRY.
Towards this end, the State shall implement measures to achieve the
following objectives:
[a) protection against hazards to health and safety;
b) protection against deceptive, unfair-aod unconscionable sales acts
and practices;
c) provision of information and education to facilitate sound choice and
tf^e proper exercise of rights by the consumer;
d) provision of adequate rights and means of redress; and
c) involvement of consumer representatives in the formulation of social
and economic policies.]
A. DEVELOP AND IMPLEMENT A STRONG CONSUMER 
PROTECTION POLICY THAT WILL ENSURE THE ACCESS OF 
CONSUMERS TO QUALITY, SAFE, AND NON-HAZARDOUS 
PRODUCTS AND FAIR, EQUITABLE AND SUSTAINABLE 
ECONOMIC AND SOCIAL DEVELOPMENT AND 
ENVIRONMENTAL PROTECTION;
B. UPHOLD STANDARDS OF ETHICAL CONDUCT FOR 
INDIVIDUALS ENGAGED IN THE PRODUCTION AND 
DISTRIBUTION OF GOODS AND SERVICES TO CONSUMERS, 
INCLUDING INTERNET TRANSACTIONS;
C. ENCOURAGE SELF-REGULATION IN THE ADVERTISING 
INDUSTRY TO ENHANCE AND ENSURE CONSUMER 
PROTECTION THROUGH THE ADOPTION AND OBSERVANCE


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OF A CODE OF ETHICS CONSISTENT WITH THIS ACT AND
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ITS IMPLEMENTING RULES AND REGULATIONS;
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D. PREVENT ENTERPRISES FROM ENGAGING IN ABUSIVE
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BUSINESS PRACTICES;
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E. FACILITATE THE RECOGNITION OF INDEPENDENT
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CONSUMER GROUPS;
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F. ENCOURAGE THE DEVELOPMENT OF MARKET CONDITIONS
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THAT ARE FREE FROM HOARDING AND HELP CONSUMERS
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MAKE WELL-INFORMED CHOICES; AND
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G. PROMOTE SUSTAINABLE CONSUMPTION TO FACILITATE
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PRODUCTION AND DISTRIBUTION PATTERNS WHICH
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BALANCE THE RESOURCES AND THE NEEDS OF THE
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CONSUMERS, THEREBY REDUCING THE RATE OF
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HOUSEHOLD INSECURITIES."
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Sec. 3. A new Article 4 is hereby inserted after Article 3 of Republic Act No.
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7394, as amended, and the subsequent articles shall be renumbered accordingly:
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"ARTICLE 4. CONSUMER RIGHTS. - THE GOVERNMENT, IN
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MAINTAINING AND STRENGTHENING THE PROMOTION OF
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CONSUMER INTEREST AND WELFARE IN RELATION TO
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BUSINESS AND INDUSTRY PRACTICE AS WELL AS THE
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PRODUCTION AND DISTRIBUTION OF CONSUMER PRODUCTS,
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SHALL ADOPT MEASURES AND FORMULATE POLICIES TAKING
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INTO ACCOUNT THE EIGHT (8) BASIC CONSUMER RIGHTS.
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EVERY CONSUMER SHALL BE ENTITLED TO THE:
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A. RIGHT TO BASIC NEEDS. EVERY CONSUMER SHALL HAVE
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ACCESS TO BASIC AND ESSSENTIAL GOODS AND SERVICES,
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SUCH AS ADEQUATE FOOD, CLOTHING, SHELTER,


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HEALTHCARE, EDUCATION, PUBLIC UTILITIES, WATER, 
AND SANITATION;
B. RIGHT TO CHOOSE. EVERY CONSUMER SHALL HAVE THE 
RIGHT TO SELECT FROM A VARIETY OF GOODS AND 
SERVICES OFFERED AT COMPETITIVE PRICES, EITHER 
SOLD IN PERSON OR ONLINE, WITH AN ASSURANCE OF 
SATISFACTORY QUALITY;
C. RIGHT TO BE HEARD. - EVERY CONSUMER SHALL BE 
ENTITLED TO EXPRESS INTEREST, TO BE INVOLVED, 
HEARD, AND CONSIDERED IN THE FORMULATION AND 
IMPLEMENTATION OF GOVERNMENT POLICIES;
D. RIGHT TO REDRESS. EVERY CONSUMER SHALL HAVE 
ACCESS TO APPROPRIATE REMEDIES FOR 
MISREPRESENTATION, SUBSTANDARD OR DEFECTIVE 
PRODUCTS OR UNSATISFACTORY SERVICES:
E. RIGHT TO CONSUMER EDUCATION. - EVERY CONSUMER 
SHALL HAVE ACCESS TO KNOWLEDGE AND SKILLS NEEDED 
TO MAKE INFORMED CHOICES AND UNDERSTAND THE 
ENVIRONMENTAL, SOCIAL, AND ECONOMIC 
CONSEQUENCES OF THEIR DECISIONS THROUGH THE USE 
OF ALL AVAILABLE AND CONVENIENT MEANS;
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RIGHT TO SAFETY. - EVERY CONSUMER SHALL BE 
PROTECTED AGAINST HAZARDOUS PRODUCTS, 
PRODUCTION PROCESSES, AND SERVICES;
G. RIGHT TO A HEAL THY ENVIRONMENT. - EVERY CONSUMER 
SHALL HAVE THE RIGHT TO LIVE AND WORK IN AN 
ENVIRONMENT THAT IS NEITHER THREATENING NOR 
DANGEROUS, AND ALLOWS A LIFE OF DIGNITY AND WELL­
BEING; AND


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H. RIGHT TO INFORMATION. - EVERY CONSUMER SHALL BE
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PROVIDED WITH INFORMATION NECESSARY TO MAKE AN
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INFORMED CHOICE ON PRODUCTS AND SERVICES AND
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SHALL BE PROTECTED AGAINST DISHONEST OR
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MISLEADING ADVERTISING AND LABELING."
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Sec. 4. A new Article 5 is hereby inserted after the new Article 4 of Republic
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Act No. 7394, as amended, and the subsequent articles shall be renumbered
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accordingly:
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"ARTICLE 5. CONSUMER RESPONSIBILITIES. - IN RELATION
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TO THE BASIC RIGHTS GRANTED IN THE PRECEDING ARTICLE,
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EVERY CONSUMER SHALL EXERCISE THE FOLLOWING
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RESPONSIBILITIES:
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A. CRITICAL AWARENESS. - EVERY CONSUMER SHALL BE
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VILIGANT AND INFORMED ABOUT THE USE, PRICE,
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SOURCE, AND QUALITY OF GOODS AND SERVICES;
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B. ACTION. - EVERY CONSUMER SHALL ASSERT THE RIGHT TO
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TAKE ACTION TO ENSURE THAT ONE'S RIGHTS AS A
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CONSUMER ARE AMPLY PROTECTED;
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C. SOCIAL CONCERN. - EVERY CONSUMER SHALL BE AWARE
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OF THE IMPACT OF ONE'S CONSUMPTION ON OTHER
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CITIZENS ESPECIALLY THE MARGINALIZED GROUPS;
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D. ENVIRONMENTAL AWARENESS. - EVERY CONSUMER
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SHALL BE CONSTANTLY AWARE OF THE IMPACT OF HUMAN
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ACTIVITY TO THE ENVIRONMENT. THE CONSUMER SHOULD
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RECOGNIZE THE OBLIGATION OF INDIVIDUALS, AND OF
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SOCIETY IN GENERAL, TO UTILIZE NATURAL RESOURCES
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SUSTAINABLY AND RESPONSIBLY, AND TO SECURE AND
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PROTECT THE EARTH FOR FUTURE GENERATIONS; AND


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E. SOLIDARITY. - CONSUMERS SHALL ORGANIZE
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THEMSELVES INTO GROUPS OR ASSOCIATIONS TO
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STRENGTHEN THEIR POSITION IN THE FORMULATION OF
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POLICIES AIMED AT ADVANCING AND PROTECTING THEIR
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INTERESTS."
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Sec. 5. Article 4 (k) of Republic Act No. 7394, as amended, is hereby amended
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to read as follows:
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"Article [4] 6. Definition of Terms. — For purposes of this Act, the term:
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k. Chain distribution planS [or pyramid sales schemes means sales
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doviCGG whereby a person, upon condition that he makes an
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investment, is granted by the manufacturer or his representative a
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right to recruit for profit one or more additional persons who will
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also be granted such right to recruit upon-condition of making similar
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tflvestments: Provided, That the profits of the person employing
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such a plan are derived primaflly from the recruitment of other
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persons into the plan rather than from the sale of consumer
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products, services and credit:-Providedr-further, That the limitation
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on the number of participants does not change the nature of the
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plafh] OR "PSEUDO-INVESTMENTS" REFER TO ANY
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BUSINESS STRUCTURE, SALES OR MARKETING PLAN OR
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SCHEME SUCH AS:
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1. "PYRAMID SALES SCHEME" REFERS TO A SALE DEVICE
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OR PLAN WHEREBY, UPON CONDITION THAT AN
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INVESTMENT IS MADE BY WAY OF PURCHASING
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GOODS OR PAYING A FEE, A PERSON IS GRANTED BY
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A MANUFACTURER OR THE MANUFACTURER'S
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REPRESENTATIVE THE RIGHT TO SELL PRODUCTS AND
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SERVICES AS WELL AS RECRUIT ONE OR MORE


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ADDITIONAL PERSONS WHO WILL BE GRANTED SUCH
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RIGHT TO RECRUIT, UPON CONDITION OF MAKING
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SIMILAR INVESTMENTS;
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2. "PONZI SCHEME" REFERS TO A BUSINESS STRUCTURE
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OPERATED BY A PERSON OR GROUP, NATURAL OR
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JURIDICAL, WHERE THERE IS NO TRUE PRODUCT OR
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SERVICE BEING OFFERED IN EXCHANGE FOR THE
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INVESTMENT AND WHERE THE MONEY TENDERED BY
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NEW INVESTORS ARE PAID TO EARLIER INVESTORS;
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3. "TELEMARKETING FRAUD" REFERS TO A SCHEME
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WHERE HIGH PRESSURE SALES TACTICS ARE MADE
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OVER THE PHONE WITH THE INTENT TO MAKE THE
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INVESTOR BUY INTO A FRAUDULENT OR NON-
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EXISTENT INVESTMENT OFFERING; AND
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4. "TECHNOLOGY FRAUD" REFERS TO A SCHEME
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WHEREIN INVESTORS ARE DECEIVED INTO MAKING
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PRUCHASES OF OR INVESTMENTS ON NON-EXISTENT
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PRODUCTS, THROUGH THE INTERNET OR DIGITAL
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PLATFORMS."
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Sec. 6. A new Article 54 is hereby inserted after the renumbered Article 53 of
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Republic Act No. 7394, as amended, and the subsequent articles shall be renumbered
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accordingly:
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"ARTICLE 54. BILLING STATEMENTS AND OTHER
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TRANSACTION DOCUMENTS. - BILLING STATEMENTS AND
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OTHER TRANSACTION DOCUMENTS MAY BE SENT IN PRINTED
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OR ELECTRONIC FORM AT THE OPTION OF, AND WITHOUT ANY
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ADDITIONAL COST, TO CONSUMERS. THE CONSUMERS' RIGHT
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TO SELECT THE MODE IN WHICH THEY RECEIVE THEIR


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BILLING STATEMENTS AND OTHER TRANSACTION 
DOCUMENTS MAY NOT BE CONDITIONED ON THE VALUE OF 
THE PRODUCTS OR SERVICES PROVIDED IN THE 
TRANSACTION.
Sec. 7. Article 53 of Republic Act No. 7394, as amended, is hereby amended to 
read as follows:
"ARTICLE. [53] 56. Chain Distribution Plans or [Pyramid Sales 
Schemes.] PSEUDO-INVESTMENTS. - Chain distribution plans or 
[pyramid sales schemes] PSEUDO-INVESTMENTS shall not be 
employed in the sale of consumer products."
Sec. 8 Article 64 of Republic Act No. 7394, as amended, is hereby amended to 
read as follows:
"Article [64] 67. Fraudulent Practices Relative to Weights and Measures. 
-The following acts relating to weights and measures are prohibited: x
X X
L. FOR ANY PERSON TO CONCEAL OR DESTROY (1) A FALSE OR 
COUNTERFEIT SEAL, STICKER, BRAND, STAMP, TAG, 
CERTIFICATE, LICENSE OR DYE, OR (2) AN ALTERED, 
TAMPERED, VANDALIZED SCALE, BALANCE, WEIGHT, OR 
MEASURE TO PREVENT DISCOVERY OR SEIZURE; OR
[I] M. For any person to procure, OR COOPERATE IN, OR PROFIT 
FROM THE commission of any such offense abovementioned by 
another.


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Instruments officially sealed at some previous time which have remained 
unaltered and accurate and the seal or tag officially affixed thereto 
remains intact and in the same position and condition in which it was 
placed by the official sealer or his duly authorized representative shall, 
if presented for sealing, be sealed promptly on demand by the official 
sealer or his authorized representative without penalty except a 
surcharge fixed by law or regulation."
Sec. 9. Article 76 of Republic Act No. 7394, as amended, is hereby amended to 
read as follows:
"Article [76] 79. Prohibited Act on Labeiing and Packaging. - It shall be 
unlawful for any person, either as principal or agent, engaged in the 
[labeling or packaging] SALE, DISTRIBUTION, MANUFACTURING 
of any consumer product, to display, SELL, or distribute, or to cause to 
be displayed, SOLD or distributed in commerce any consumer product 
whose package or label does not conform to the provisions of this 
chapter.
CONSUMER PRODUCTS THAT DO NOT COMPLY WITH THE DATE 
LABEL REQUIREMENT SHALL NOT BE SOLD OR DISTRIBUTED 
IN THE MARKET ONE (1) YEAR AFTER THE ENACTMENT OF THIS 
ACT.
The prohibition in this chapter shall not apply to persons engaged in the 
business or wholesale or retail distributors of consumer products OR
CONSUMER PRODUCTS MANUFACTURED OUTSIDE THE 
COUNTRY AND DIRECTLY SHIPPED FROM THE MANUFACTURER 
TO CONSUMER BY MAIL OR OTHER DELIVERY SERVICES except 
to the extent that such persons:


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a. 
are engaged in the packaging or labeling of such products;
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prescribe or specify by any means the manner in which such 
products are packaged or labeled; or
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having knowledge, refuse to disclose the source of the mislabeled 
or mispackaged products."
Sec. 10. Article 77 of Republic Act No. 7394, as amended, is hereby amended 
read as follows:
"Article [77] 80. Minimum Labeiing Requirements for Consumer 
Products. - All consumer products domestically sold whether 
manufactured locally or Imported shall indicate the following in their 
respective labels of packaging: x x x
g. 
country of manufacture, if imported; [afid]
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if a consumer product is manufactured, refilled or repacked under 
license from a principal, the label shall so state the fact; AND
ITS "MANUFACTURING DATE" "EXPIRATION DATE" AND 
IF APPLICABLE, THE "BEST BEFORE DATE." THE UNIFORM 
DATE LABEL MUST BE PRINTED CLEARLY AND LEGIBLY ON 
THE LABEL IN THE FOLLOWING ORDER: MONTH, DAY, AND 
YEAR. THE DAY AND THE YEAR MUST BE WRITTEN IN 
FIGURES, WHILE THE MONTH MUST BE WRITTEN IN 
WORDS. THE TEXT MUST BE IN A SINGLE EASY-TO-READ 
TYPE STYLE USING UPPER- AND LOWER-CASE LETTERS IN 
THE STANDARD FORM. THE USE OF "USE-BY", "CONSUME 
BEFORE", "BEST IF USED BY" AND OTHER SIMILAR 
PHRASES SHALL NOT BE USED AS DATE LABELS ON THE 
PACKAGING OF CONSUMER PRODUCTS.
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to
to
FOR PURPOSES OF THIS ACT, "MANUFACTURING DATE" 
REFERS TO THE DATE WHEN THE PRODUCT WAS 
PRODUCED OR MADE BY THE MANUFACTURER; "BEST 
BEFORE DATE" REFERS TO THE DATE WHEN THE QUALITY 
OF THE PRODUCT BEGINS TO DETERIORATE, BUT IS STILL 
ACCEPTABLE FOR CONSUMPTION BEFORE THE 
EXPIRATION DATE; AND "EXPIRATION DATE" REFERS TO 
THE DATE STATED ON THE LABEL OF FOOD, DRUG, 
COMESTIC, OR SIMILAR CONSUMER PRODUCT AFTER THE 
SAFETY, EFFICACY, QUALITY OR POTENCY MUST HAVE RUN 
ITS COURSE.
The following may be required by the concerned department in 
accordance with the rules and regulations they will promulgate 
under authority of this Act: x x x"
Sec. 11. Article 84 of Republic Act No. 7394, as amended, is hereby amended 
read as follows:
"Article [84] 87. Additional Labeling Requirement for Food. - The 
following additional labeling requirements shall be imposed by the 
concerned department for food:
a) [expiry or] MANUFACTURING DATE, expiration date, [where] and 
WHENEVER applicable, THE BEST BEFORE DATE; x x x"
Sec 12. Article 86 of Republic Act No. 7394, as amended, is hereby amended 
read as follows:
"Article [86] 89. Labeling of Drugs. - The Generics Act, AND OTHER 
LAWS AMENDATORY THERETO, shall apply in the labeling of drugs.
THE FOOD AND DRUG ADMINISTRATION SHALL ENSURE THAT
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ALL DRUGS MANUFACTURED AND DISTRIBUTED LOCALLY 
SHALL HAVE "MANUFACTURING DATE" AND "EXPIRATION 
DATE" ON THEIR LABELS. THE UNIFORM DATE LABELS 
REQUIRED MUST BE PRINTED CLEARLY AND LEGIBLY ON THE 
LABEL IN THE FOLLOWING ORDER: MONTH, DAY AND YEAR. 
THE DAY AND THE YEAR MUST BE WRITTEN IN FIGURES WHILE 
THE MONTH MUST BE WRITTEN IN WORDS. THE TEXT MUST BE 
IN A SINGLE EASY-TO-READ TYPE STYLE USING UPPER- AND 
LOWER-CASE LETTERS IN THE STANDARD FORM.
FOR PRODUCTS RECONSTITUTED PRIOR TO USE, AND THOSE 
WHICH CAN BE ADMINISTERED MULTIPLE TIMES, THE LABEL 
SHALL INCLUDE THE PERIOD OF GUARANTEED SAFETY, 
EFFICACY, AND QUALITY OF THE RECONSTITUTED 
PREPARATION AFTER FIRST OPENING AT GIVEN STORAGE 
CONDITIONS."
Sec. 13. Article 87 of Republic Act No. 7394, as amended, is hereby amended 
to read as follows:
"Article [87] 90. Additional Labeling Requirements for Cosmetics. - The 
following additional requirements may be required for cosmetics: 
a) MANUFACTURING DATE AND expiry or expiration date; x x x"
Sec. 14. A new Article 93 is hereby inserted after the renumbered Article 92 of 
Republic Act No. 7394, as amended, and the subsequent articles shall be renumbered 
accordingly:
"ARTICLE 93. ENGLISH OR FILIPINO TRANSLATIONS OF 
PRODUCT LABELS WRITTEN IN FOREIGN CHARACTERS OR
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LANGUAGES. - CONSUMER PRODUCTS WITH PRODUCT LABELS 
WRITTEN IN FOREIGN CHARACTERS OR LANGUAGE SHALL BE 
ALLOWED ENTRY INTO THE COUNTRY AND INTRODUCED INTO 
COMMERCE ONLY IF THEY HAVE A CORRESPONDING ENGLISH 
OR FILIPINO TRANSLATION TO ENABLE THE AUTHORITIES TO 
DETERMINE WHETHER THE PRODUCT HAS COMPLIED WITH 
ALL THE OTHER LABELING REQUIREMENTS AS WELL AS 
PROVIDE THE CONSUMERS PROPER GUIDANCE ON THE 
CONTENTS AND ORIGIN OF THE PRODUCT."
Sec. 15. A new Article 94 is hereby inserted after the new Article 93 of Republic 
Act No. 7394, as amended, and the subsequent articles shall be renumbered 
accordingly:
"ARTICLE 94. OFFICIAL SOURCES OF INFORMATION FOR 
IMPORTED CONSUMER PRODUCTS. - IMPORT DATA FROM THE 
BUREAU OF CUSTOMS AND BUREAU OF IMPORT SERVICES OF 
THE DEPARTMENT OF TRADE AND INDUSTRY SHALL BE 
RECOGNIZED AS OFFICIAL SOURCES OF INFORMATION TO 
VALIDATE THE FOLLOWING INFORMATION RELATIVE TO A 
PARTICULAR IMPORTED CONSUMER PRODUCT:
1. COUNTRY OF MANUFACTURE;
2. 
NAME AND ADDRESS OF MANUFACTURER OR EXPORTER;
3. 
NAME AND ADDRESS OF IMPORTER OR CONSIGNEE;
4. VALUE AND VOLUME OF SHIPMENT;
5. 
DATE OF ARRIVAL; AND
6. OTHER INFORMATION RELEVANT TO THE SHIPMENT IN 
QUESTION."
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Sec. 16. Article 116 of Republic Act No. 7394, as amended, is hereby amended 
to read as follows:
"Article [446] 121. Permit to Conduct Promotion. - No person shall 
conduct any sales [campaigns, including beauty contest, national in 
character,- sponsored and promoted by manufacturing enterprises]
PROMOTION OF PRODUCTS AND SERVICES OR THE SALE 
THEREOF, THROUGH AND WITH THE USE OF ALL FORMS OF 
MEDIA, INFORMATION AND COMMUNICATIONS 
TECHNOLOGIES, INCLUDING BEAUTY CONTESTS THAT ARE 
NATIONAL IN CHARACTER, SPONSORED AND PROMOTED BY 
PRODUCERS, MANUFACTURERS, DISTRIBUTORS, SUPPLIERS, 
IMPORTERS, RETAILERS OR THEIR AGENTS without first securing 
a permit from the concerned department of at least [thirty (30 calendar] 
FIFTEEN (15) days prior to the commencement thereof. [Unless-an 
objection or denial is received within fifteen (15) days from filing of the
application,-the same shall be deemed approved and the promotion
campaign-Of activity may be conducted] Provided, That any sales 
promotion campaign using medical prescriptions or any part thereof or 
attachment [thereto for raffles or a promise of reward] shall not be 
allowed, nor a permit be issued thereof.
Sec 17. Implementing Rules and Regulations. — Within ninety (90) days after 
the effectivity of this Act, the Department of Trade and Industry, in coordination with 
the implementing agencies under this Act, other relevant government agencies, and 
stakeholders, shall promulgate the rules and regulations to effectively implement the 
provisions of this Act.
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Sec. 18. Separability Clause. — If any portion or provision of this Act is declared 
unconstitutional, the remainder of this Act or any provisions not affected thereby shall 
remain in full force and effect.
Sec. 19. Repeating Clause. — Any laws, presidential decrees or issuances, 
executive orders, letters of instruction, and rules or regulations inconsistent with the 
provisions of this Act are hereby repealed or modified accordingly.
Sec. 20. Effectivity. - This Act shall take effect fifteen (15) days following its 
complete publication in two (2) newspapers of general circulation or in the Official 
Gazette.
Approved,
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