EIGHTEENTH CONGRESS OF THE 
REPUBLIC OF THE PHILIPPINES 
Third Regular Session
SENATE 
S. No. 2361
TW.1t
NDEX
Introduced by SENATOR RAMON BONG REVILLA, JR.
AN ACT
PROVIDING FOR THE PROMOTION AND DEVELOPMENT OF THE PHILIPPINE 
CREATIVE INDUSTRIES AND PROVIDING FUNDS THEREFOR
EXPLANATORY NOTE
Creative industry is a diverse and dynamic economic sector which includes 
audio and audiovisual media, digital interactive media, books and publishing, creative 
and design services, performing arts, marketing and advertising, software and 
animation development, among others. Its range and variety further expanded to be 
later cited as "creative economy," which is characterized by the use of creative talent 
for commercial purposes.
A 2013 UNESCO report noted that world trade of creative goods and services 
reached US$ 624 billion in 2011 and that it more than doubled from 2002 to 2011, the 
average annual growth rate during the period was 8.8%. It confirmed creative 
economy as one of the most rapidly growing sectors of the world economy and a 
highly transformative one in terms of income generation, job creation and export 
earnings1.
On the local front, creative industries contributed P661 billion to the domestic 
economy and provided nearly five million jobs which is equivalent to 11% of total 
employment. The sector's exports were valued at almost $7 billion or roughly 6% of 
total exports. In 2018, the Philippines ranked first in the Southeast Asian region for
1 "Creative Economy Report 2013 Special Edition: Widening Local Development Pathways." 
http://www.unesco.org/culture/pdf/creative-economv-report-2Q13-en.pdf


creative services exports2. Despite huge losses (insiders estimate 90% of revenues 
were lost in 20203) experienced during the pandemic, the Department of Trade and 
Industry (DTI) declares that the creative industries will likely be a post-Covid growth 
driver4.
This bill aims to support and encourage the continued rise and growth of our 
creative industries as potent accelerators of economic recovery and development, 
through the institution of a government-led national policy and framework. It seeks to 
nurture a creative culture by providing a conducive environment and enabling 
mechanisms for its further advancement. Consistent with the track of the updated 
Philippine Development Plan 2017-2022, this measure seeks to optimize the potential 
of the sector which is based on the inherent and renowned Filipino creativity, talent 
and ingenuity.
This legislation organizes the Philippine Creative Industry Council, an inter­
agency mechanism chaired by the DTI, with seven government agency heads and 
private sector representatives as members, which shall, among others define the goals 
and performance indicators of the sector. It also directs the establishment of a 
Philippine Creative Industries Development Plan in three-, six-, and ten-year timelines.
In addition, this bill provides state support to the creative industries. To wit:
1) Shared Service Facilities (SSF), subsidized rental schemes for studios and 
venues, co-working spaces, and other infrastructure support programs 
under the Philippine Innovation Act;
2) Research and development support from the Department of Science and 
Technology (DOST);
3) Access to digital services and digital training platforms;
4) Dedicated high-speed infrastructure and bandwidth provided by the 
Department of Information and Communications Technology (DICT) and 
the National Telecommunications Commission (NTC);
2 Creative Industries Policy Brief No. 10. November 2018. httos://creative- 
econ6mv.ph/app/uploads/2020/10/TAPP-Creative-lndustries-Policv-Brief.pdf
3 "PH creative industry lost 90% of revenues in 2020." June 29, 2021. https://mb.com.ph/2021/06/29/ph- 
creative-industrv-lost-90-of-revenues-in-2020/
4 "Creative industries touted as post-pandemic growth driver." June 28, 2021.
https://www.bworldonline.com/creative-industries-touted-as-post-pandemic-erowth-driver/


5) Creative Voucher System to systematize the granting of support, aid, and 
incentives;
6) Access to credit assistance and guarantee schemes from government 
financial institutions;
7) Creative Educational Plan which will strategize the development of human 
resources in creative industries;
8) Creation of Local Culture and Arts Councils in local government units 
(LGUs);
9) Establishment of one-stop registration centers to assist creative industry 
micro, small and medium enterprises (MSMEs).
In view of the foregoing, the passage of this bill is earnestly sought.
RAMOI^ONG REVILLA, JR.


EIGHTEENTH CONGRESS OF THE 
REPUBLIC OF THE PHILIPPINES 
Third Regular Session
)
SENATE 
S. No. 2361
FLED
NOEX
Introduced by SENATOR RAMON BONG REVILLA, 3R.
AN ACT
PROVIDING FOR THE PROMOTION AND DEVELOPMENT OF THE PHILIPPINE 
CREATIVE INDUSTRIES AND PROVIDING FUNDS THEREFOR
Be it enacted by the Senate and House of Representatives of the Philippines in 
Congress assembled:
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PRELIMINARY PROVISIONS
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Section 1. Short Title. - This Act shall be known as the "Philippine Creative
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Industries Development Act."
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Section 2. Declaration of Policy. - It is the policy of the State to recognize,
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promote and support the development of the Philippine creative industries by
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protecting and strengthening the rights of creative firms, artists, artisans, creators,
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and content providers, cultivating all economic activities of the creators and owners
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of intellectual property related to technology, arts, and culture, by nurturing creative
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industry human resources, creating employment, and providing incentives to
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encourage and sustain entrepreneurship in the creative industries for economic, social,
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and cultural development towards nation-building.
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Towards this end, the State shall implement a long-term program for the
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development and promotion of creative industry, establish financial enabling
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mechanisms for the creative industries, nurture the creative industry human
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resources, create employrhent, and provide incentives to encourage and sustain
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entrepreneurship and the arts.


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Section 3. Definition of Creative Industries. - Creative industries involve
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persons, whether natural or juridical, that produce cultural, artistic, and innovative
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goods, products, and services, where such goods, products, and services originate in
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individual creativity, skill, and talent and that have potential for wealth and through
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the generation and exploitation of intellectual property.
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Creative industries include those directly or indirectly involved in the creation,
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production and manufacturing, performance, broadcasting, communication and
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exhibition, or distribution and sale of works and other subject matter, subject to
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intellectual property rights protection.
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Creative industries include the following domains, with a non-exhaustive list of
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industries belonging under each:
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1) Audio and Audiovisual Media - refers to recorded and live audio and
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audiovisual content that are distributed via broadcast media (television
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frequencies, radio frequencies, cable and satellite broadcasts, etc.), digital
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content streaming platforms, and in cinema theaters, including film,
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television, animation (motion graphics, 2D, 3D, and animatronics),
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recorded music and music scores and compositions ready for recording,
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edutainment, podcasts, and radio and other forms of broadcasting;
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2) Digital Interactive Media - refers to digital software programs, mobile
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applications and games created for and operated on interactive digital
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devices where user input is essential to the experience, including software
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and mobile apps, video games, computer games, mobile games, virtual
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augmented and/or mixed reality games, and digitalized creative content;
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3) Creative Services - refers to demand-driven commercial creative service
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work done on behalf of commissioning clients for complete creative output
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or partial outsourcing work, including advertising and marketing, creative
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research and development, cultural and recreational services, and live
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creative experiences, which refer to predesigned, real-time artistic
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performances and experiences aimed at specific audiences occurring in
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real-time, with management and technical services provided to amplify the
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occasion;


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4) Design - refers to the process of envisioning and planning the creation of 
symbols (such as graphics, images), products (including but not limited to 
industrial, aesthetic), spaces and places, interactive user experiences, and 
systems/eco-systems, at the heart of which is creating solutions that 
address a need or a problem, including architecture, urban, landscape, 
interior, graphic, fashion, textile, furniture, accessories, jewelry, toys, and 
industrial design;
5) Books, Publishing and Printed Media — refers to the creation, publication, 
and distribution of artistic, journalistic and commercial literature in 
traditional physical print and equivalent digital form, including books, 
comics, press, graphic novels, strips, editorial, and other printed media;
6) Performing Arts - refers to the training, creation, promotion, distribution, 
venues and preservation of artistic shows and performances including live 
music, theatre, musical theatre, dance, opera, circus, spoken word, and 
puppetry;
7) 
Visual Arts - refers to the creation, promotion, distribution, and 
preservation of works that are primarily visual in nature, including paintings, 
drawings, sculpture, photography, antiques, performance art, and art toys.
8) 
Traditional Cultural Expressions- refers to tangible products and intangible 
customs, practices and expressions of Traditional Filipino Culture including 
heritage, arts and crafts, gastronomy, cultural festivals and celebrations;
9) Cultural Sites- refers to physical locations of significance to preserving and 
promoting Philippine Culture, including archeological sites, museums, 
libraries, creative cities, and cultural exhibitions; and
10) Other such domains and industries as the Council may determine, subject 
to guidelines and criteria issued by the Council.
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ORGANIZATION OF THE PHILIPPINE CREATIVE INDUSTRY 
DEVELOPMENT COUNCIL


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Section 4. The Philippine Creative Industry Development Council. - The
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Philippine Creative Industry Development Council, herein referred to as the Council, is
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hereby created as an office administratively attached to the Department of Trade and
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Industry.
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The Council shall be composed of seventeen (17) members, nine (9) regular
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members from the private sector and eight (8) ex officio members.
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The eight (8) members who shall be ex officio members of the Council are:
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1) Secretary of the Department of Trade and Industry (DTI), as Chairperson;
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2) Secretary of the Department of Education (DepEd):
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3) Secretary of the Department of Science and Technology (DOST);
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4) Chairman of the National Commission for Culture and the Arts (NCCA);
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5) Director General of the Intellectual Property Office of the Philippines
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(IPOPHL);
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6) Chairperson of the Commission on Higher Education (CHED);
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7) Secretary of the Department of Tourism (DOT); and
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8) Secretary of the Department of Information and Communications
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Technology (DICT).
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The ex officio members of the Council may designate their respective next-in-
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rank officials as permanent alternates whose acts are considered as the acts of their
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principals.
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The nine (9) regular members of the Council are:
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1) Private sector representative of the Audio and Audiovisual domain;
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2) Private sector representative of the Digital Interactive Media domain;
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3) Private sector representative of the Creative Services domain;
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4) Private sector representative of the Design domain;
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5) Private sector representative of the Books, Publishing, and Printed Media
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domain;
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6) Private sector representative of the Performing Arts domain;
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7) Private sector representative of the Visual Arts domain;
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8) Private sector representative of the Traditional Cultural Expressions
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domain; and
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9) Private sector representative of the Cultural Sites domain.


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Every regular member shall be appointed by the President from a iist submitted
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by the ex officio members of the Council nominating at least three (3) nominees for
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every regular member seat: Provided, That each of the nominees shall come from the
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private sector and must have at ieast ten (10) years of experience in the creative
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industry domain which the nominee belongs to: Provided, further. That each of the
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nominees shall have been endorsed by a business support organization or creative
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association relative to the creative industry domain sought to be represented.
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The Councii shall elect a co-chair among the nine (9) regular members.
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The regular members of the Council shall serve for a term of six (6) years,
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unless sooner separated from the service due to death, voluntary resignation, or
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removal for cause. In case of death, resignation, or removal for cause, their
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replacements shall serve only the unexpired portion of the replaced members. Of the
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first set of regular members, five (5) shall hold office for a term of three (3) years and
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the remaining four (4) for a term of six (6) years.
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The regular members of the Council shall receive per diem every meeting in
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accordance with existing rules and regulations: Provided, however. That the totai per
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diem coiiection each month shaii not exceed the equivalent per diem for four (4)
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meetings. Unless and until the President of the Philippines has fixed a higher per diem
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for the members of the Council, such per diem shall not be more than ten thousand
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pesos (P10,000.00) for every Council meeting.
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Section 5. Meetings. - The Council shall meet at least once every quarter, or
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as often as necessary at the call of the Chairperson or majority of the members.
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Members of the Council who cannot physically attend or vote at Council meetings can
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participate and vote through remote communication including videoconferencing,
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teleconferencing, or other alternative modes of communication that allow them
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reasonable opportunities to participate. A majority of the incumbent members of the
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Council shall constitute a quorum to do business.
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Section 6. Mandate, Powers, and Functions of the Councii. - The Councii shaii
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exercise the following powers and functions:
30 
a) Define economic goals and key performance indicators for the creative
31 
industries including value creation, contribution to gross domestic product.


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job creation, export targets, and creative intellectual property targets, as 
articulated in the Plan;
b) Create a classification of the creative industries into sub-sectors based on 
strategic considerations, and create technical panels, working groups, or 
task forces that wiii assist the Council in the performance of its functions, 
in coordination with the Philippine Statistics Authority (PSA) for its 
integration in the Philippine Standard Industry Ciassification;
c) Issue guidelines and criteria in identifying the persons and stakeholders in 
the creative industries who may receive aid from the State in times of 
national emergencies;
d) Issue guidelines for the accreditation of business support organizations and 
creative associations that may be entitled to the programs of the Council 
under this Act, as well as create programs that will assist the creative 
industry stakeholders in establishing such business support organizations 
and creative associations;
e) Generate and mobilize resources from domestic and foreign sources, 
receive and accept donations and other conveyances including funds, 
materials and services, by gratuitous title, and rationalize the use and the 
equitable distribution of such resources to the various creative industries 
through mechanisms including competitive grants;
f) 
Develop and sustain cooperative exchanges, partnerships, and 
collaborations with and among government agencies, creative entities, 
organizations, and associations, locally and overseas, whether from the 
public or private sector, and coordinate with the Department of Foreign 
Affairs (DFA) and other pertinent government agencies for overseas 
cooperative exchanges, partnerships, and collaborations;
g) Endorse to the DTI prospective multi-lateral and bilateral international trade 
agreements that will benefit the Philippine creative industries, as well as 
United Nations Conference on Trade and Development (UNCTAD) and 
United Nations Educational, Scientific and Cultural Organization (UNESCO) 
creative economy activities, conferences, and events for possible country


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representation, in coordination with the Philippine National Commission for
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UNESCO (UNACOM);
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h) Enter into, make, perform and carry out contracts of every kind and
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description with any person, firm or association or corporation, domestic or
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foreign, and sue or be sued relative to the contracts entered into;
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i) Acquire, utilize or dispose of, in any manner recognized by law, real or
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personal property in the Philippines or elsewhere necessary to carry out the
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purposes of this Act;
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j) Raise or borrow, within the limitation provided by law, and subject to the
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approval or opinion of the Monetary Board of the Bangko Sentral ng
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Pilipinas (BSP) and of the Department of Finance (DOF), as the case may
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be, adequate and necessary funds from local or foreign sources, finance its
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projects and programs under this Act and for this purpose, issue bonds,
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promissory notes and other forms of securities, and secure the same by a
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guarantee, pledge, mortgage, deed of trust or an assignment of all or part
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of its property or assets;
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k) Adopt, alter and use a corporate seal;
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I) Delegate, from time to time, any of the powers of the Council which may
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be lawfully delegated pursuant to existing laws, to the executive director,
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or in the absence of the executive director, to any of the deputy executive
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directors, such powers and upon such terms as may be deemed fit;
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m) Create ad hoc committees or technical working groups representing and
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consisting of different creative industries and appropriate government
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agencies to discuss specific issues relative to each creative industry and
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recommend or advise policies or programs to the Council; and
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n) Promulgate such rules and regulations and exercise such other powers and
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functions as may be necessary to effectively carry out the attainment of the
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purposes and objectives of this Act.
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In the exercise of its powers and functions, the Councii shall, at all times,
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coordinate and synergize its plans and programs with the national government
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agencies (NGAs) that have existing mandates in culture and the arts, including in the
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various creative industry domains that are defined in Section 3 of this Act, as weli as


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with national government agencies that will be similarly mandated under future
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legislation or government reorganization, including:
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1) The Film Development Council of the Philippines;
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2) The National Council for Children's Television;
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3) The Design Center of the Philippines;
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4) The Cultural Center of the Philippines;
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5) The National Museum; and
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6) The National Book Development Board.
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To this end, the Council may invite the NGAs to present their plans, proposals,
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and programs during its regular meetings.
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THE PHILIPPINE CREATIVE INDUSTRIES DEVELOPMENT PLAN
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Section 7. The Philippine Creative Industries Development Plan. - A committee
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headed by the Secretary of Trade and Industry, in coordination with the National
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Economic and Development Authority (NEDA) and representative organizations of the
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nine (9) creative industry domains identified in Section 3 of this Act, shall formulate
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the Philippine Creative Industries Development Plan, hereinafter referred to as the
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Plan, that sets forth the objectives, targets, strategies, and activities on the growth
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and development of Philippine creative industries. The Plan must be submitted to the
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President of the Philippines within one (1) year after the eTectivity of this Act for
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approval and is subject to mandatory review every three years.
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The Plan shall include a three-year, six-year, and ten-year development timeline
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for its vision, mission, goals, and milestones.
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The Plan shall include the following components, among other components as
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may later be determined by the Council:
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a) Well-defined and measurable economic goals and key performance
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indicators for the creative industries including value creation, contribution
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to gross domestic product, job creation, export targets, and creative
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intellectuai property targets;
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b) A review of the existing governance and policy framework under which the
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Plan may be implemented;


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c) Current data and findings of scientific, interdisciplinary and policy-oriented 
research on technological advancements, methodologies, distribution 
models, product lines, and value chains pertaining to creative industries in 
aid of the implementation of the Plan;
d) Analyses of current and emerging trends and changes in technology, trade, 
consumption, demography, the environment, and health that impacts the 
labor market for creative talent;
e) Areas of possible strategic investments in the creative industries;
f) 
Financial assistance programs, investments schemes, loan programs, and 
guarantees for micro, small, and medium enterprises (MSMEs) in the 
creative industries;
g) Technical, technological, and financial assistance programs for the 
development, processing, commercialization and marketing of goods and 
services generated by the creative industries;
h) Programs that promote stronger linkages and collaborations between 
stakeholders in the creative industries and government;
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Programs and areas of investment to incubate, encourage, and promote 
the development of original creative content and talent in the relevant 
creative industry domains;
j) 
Strategies that allow creative industries greater access to both national and 
international markets and harness their competitive advantages;
k) Possible Special Economic Zones that support the growth and development 
of various creative industries in accordance with Republic Act No. 7916, 
otherwise known as "The Special Economic Zone Act of 1995," as amended, 
as part of a digital-creative economy nexus;
l) 
Programs that promote the hiring and employment of workers in the 
creative industries;
m) Programs that promote a stronger intellectual property ecosystem among 
and across creative industries;
n) A comprehensive digital acceleration plan for Philippine creative industries;
o) Strategies towards the creation of a creative cities network to promote an 
avenue of mutual support and exchange of ideas among Local Government


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Units, in coordination with the DFA, UNACOM, and the Department of
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Interior and Locai Government (DILG);
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p) Programs that establish a coordinative relationship with the leading national
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agency on Disaster Risk Management and Resilience to ensure that players
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of the creative economy are covered, involved, and included in all aspects
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of disaster management and resilience from planning to implementation;
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and
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q) Guidelines, programs, and strategies for the proper management of the
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creative industry development fund as provided for under Section 19 of this
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Act.
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Section 8. Organization of the Nationai Secretariat on Creative Industries. - The
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Council shall organize a National Secretariat to be headed by the Executive Director,
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who shall have the rank of Undersecretary, a Filipino citizen, a resident of the
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Philippines, and be at least thirty (30) years of age at the time of his or her
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appointment. The Executive Director shall possess good moral character, be of proven
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integrity, be a holder of a college degree in a related field of discipline, and be a person
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of proven administrative proficiency, independence, experience, knowledge, and
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commitment to the promotion and development of Philippine creative industries with
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at least ten (10) years of competence, expertise, and leadership in at least one (1)
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sector of the creative industries prior to the date of appointment.
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The Executive Director shall be assisted by two (2) Deputy Executive Directors
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and an administrative staff.
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The President of the Philippines shall appoint the Executive Director and the
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Deputy Executive Directors from a list of at least five (5) nominees submitted by the
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Council.
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The executive director and the deputy executive directors shall serve for a term
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of six (6) years, unless sooner separated from service due to death, voluntary
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resignation, or removal for cause. In case of death, resignation, or removal for cause,
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their replacements shall sen/e only the unexpired portion of the respective terms.
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Within one hundred twenty (120) days after the effectivity of this Act, the
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Council shall determine, upon the recommendation of the executive director, the
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organizational structure, staffing pattern, and compensation system of the National
10


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Secretariat, including the duties, qualifications, responsibilities, and functions of its
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officers and staff members, and submit the same to the Department of Budget and
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Management (DBM) for approval. The officers and employees of the National
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Secretariat shall be appointed in accordance with the civil service laws, rules, and
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regulations.
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The DTI and other related NGAs shall provide the technical staff complement
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for the National Secretariat and shall arrange the permanent office of the National
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Secretariat within one (1) year upon the effectivity of this Act.
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Section 9. Duties and Functions of the Executive Director. - The Executive
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Director shall exercise the following duties and functions;
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a) Direct and manage the affairs of the National Secretariat in accordance with
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the policies of the Council;
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b) Establish the internal organization of the National Secretariat under such
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conditions that the Council may prescribe;
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c) Submit an annual budget and necessary supplemental budget to the
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Council for its approval;
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d) Ensure the faithful and proper implementation of the Plan, and recommend
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changes thereto for consideration of the Council;
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e) Review all existing policies, plans, programs, and projects of the
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government and formulate and recommend to the Council and other
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government agencies, in coordination with government agencies, non-
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government organizations and business support organizations, national
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policies, plans, and programs that support the creative industries;
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f) Maintain a database of all relevant data and information regarding the
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creative industries in conjunction with the PSA and such other agencies that
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maintain any related database;
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g) Maintain a database of accredited business support organizations and
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creative associations in the creative industries, in coordination with the
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Local Culture and Arts Councils (LCAC), pursuant to Section 18 of this Act;
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h) Encourage persons in the creative industries to join business support
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organizations and creative associations in their respective fields;
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i) 
Establish and promote a culture of continuing dialogue between 
government and business support organizations and creative associations 
within the creative industries on proper planning and evaluation of policies, 
programs, and projects affecting its stakeholders;
j) 
Build national awareness of the creative industries through various 
strategies including advocacy and communication campaigns;
k) Ensure the promotion, marketing, distribution, and export of creative 
industry output in both local and international markets in coordination with 
the Board of Investments (BOI), Export Management Bureau (EMB), 
Foreign Service Trade Corps (FSTC), and the Center for International Trade, 
Expositions, and Missions (CITEM);
l) 
Submit within thirty (30) days after the close of each fiscal year an annual 
report and other reporting requirements to the Council;
m) Submit to the Council for its approvai, policies, systems, procedures, rules, 
and regulations that are essential to the ope'ation of the National 
Secretariat;
n) Recommend to the Council the remuneration and other emoluments of its 
officers and employees in accordance with existing laws on compensation 
and position classification; and
o) Perform such other duties as may be assigned by the Council or which are 
necessary or incidental to the office.
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STATE SUPPORT TO THE CREATIVE INDUSTRIES
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Section 10. Infrastructure Support. - Entities from the creative industries may
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avail of Shared Service Facilities (SSF) from the DTI and the infrastructure support
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programs under Republic Act No. 11293, otherwise known as the "Philippine
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Innovation Act." Further, the Council shall create subsidized rental schemes for studios
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and venues, and provide co-working spaces and other simiiar facilities and hardware
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that may be utilized by multiple creative industry stakeholders towards the creation,
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cultivation, and promotion of their goods or services.
12


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SSF refer to machinery, equipment, tools, systems, accessories and other
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auxiliary items, skills, and knowledge that are being provided by the DTI under a
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shared system to its target beneficiaries. The implementing rules and regulations for
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this program, including the manner of selecting beneficiaries, shall be issued by the
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DTI.
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Section 11. Research and Development (R&D) and Innovation Support. -
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Accredited entities from the creative industries may avail of the research and
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development support program of the DOST that provides financial support to research
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projects that address the industry needs through science and technology
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interventions. Further, the program includes support in accelerating the transfer and
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commercialization of generated technologies and strengthening the capability of
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human resources and institutions to undertake research and development. Research
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grants may be availed by government research and academic institutions as well as
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local companies and startups, subject to evaluation and approval of the DOST.
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Section 12. Digitalization of the Creative Industries. - Micro, small and medium
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enterprises and stakeholders in the creative industries shall be granted access to
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digital services and digital training platforms. Technical and financial assistance
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programs shall also be provided to Filipino entities that endeavor to create digital
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content distribution platforms benefitting the creative industries. Dedicated high-
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speed infrastructure and bandwidth shall be provided by the DICT and the National
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Telecommunications Commission to the accredited MSMEs and stakeholders in the
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creative industries, to ensure that such services, platforms, and programs are
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delivered efficiently to creative industry enterprises. The implementing rules and
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regulations for this program, including the manner of selecting beneficiaries, shall be
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issued by the DICT.
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Section 13. Creative Voucher System. - A Creative Voucher System shall be
27 
established to systematize the granting of support, aid, and other incentives to
28 
creative industry entities. To this end. Creative Vouchers shall be issued to
29 
stakeholders from accredited business support organizations or creative associations
30 
in the creative industries, which entitle them to receive the support, aid, and incentives
31 
from the various government agencies. The implementation of the Creative Voucher
13


1 
System shall be subject to the guidelines, rules, and regulations that the Council shall
2 
prescribe.
3 
Section 14. Creative Industries Investment Priority Pian. - The Council shall
4 
create a Creative Industries Investment Priority Plan (CUPP) that contains a listing of
5 
specific activities in the creative industries that may qualify for incentives. The CUPP
6 
must be duly supported by the studies of existing and prospective demands for such
7 
products and services in light of the level and structure of income, production, trade,
8 
prices and relevant economic and technical factors of the regions as well as existing
9 
facilities.
10 
The BOI or the leading national agency charged with the creation of the
11 
government's investment priorities plan under Executive Order No. 226, as amended,
12 
otherwise known as the "Omnibus Investment Code of 1987," or successor legislation,
13 
shall classify creative industry enterprises as preferred areas of investment under the
14 
Investment Priorities Plan (IPP) pursuant to the CUPP issued by the Council, subject
15 
to other pertinent rules and regulations.
16 
Section 15. Fiscai Incentives to Enterprises in the Creative Industries. - The
17 
creative industries may avail of the fiscal incentives provided within the boundaries of
18 
a performance-based, time-bound, and transparent system of incentives under the
19 
national internal revenue code, as amended, provided that the activities of the creative
20 
industries shall undergo the standard processes involved in the identification of
21 
preferred activities under the Strategic Investments Priorities Plan (SIPP) and shall be
22 
accompanied by a cost-benefit analysis showing the need for incentives.
23 
Section 16. Access to Credit and Financiai Instruments. - Government-owned,
24 
-controlled, and/or-supported financial institutions shall give priority to creative
25 
industries in providing credit assistance and guarantee schemes, subject to the rules
26 
and regulations of the concerned financial institutions.
27 
Section 17. Creative Instruction and Education. - The following NGAs shall
28 
establish a Creative Educational Plan and other policies, programs, and strategies
29 
geared towards the development of the country's human resources in the creative
30 
industries:
31 
1) DepEd and the CHED shall, among others, support and develop relevant
32 
programs related to creative industries and provide scholarships and other
14


1 
relevant programs to deserving basic education and college and post-
2 
graduate students, respectively, enrolled in programs and courses related
3 
to the creative industries: Provided, That priority shali be given to
4 
underprivileged students. The CHED shall also identify Creative Centers of
5 
Excellence and establish criteria for such identification;
6 
2) The Technical Education and Skiiis Development Authority (TESDA) among
7 
others, shall provide talent and skills training through scholarship programs
8 
in courses related to creative industries for entrepreneurs, workers,
9 
trainees, and stakeholders in the creative industries, as well as provide
10 
continuous education, talent and skills training, and capacity-building for
11 
other stakeholders in the creative industries.
12 
Section 18. Data and Information Management. - The Council and the National
13 
Secretariat shall be in close coordination with the PSA and other relevant NGAs in the
14 
setting up of a satellite account for creative industries, as well as its data collection
15 
and management. The collection and management of data must be conducted
16 
diligently to maintain the accuracy of the country's national income accounting.
17 
Section 19. The Creative Industry Deveiopment Fund. - There is hereby
18 
established a Special Account in the General Fund with the National Treasury to be
19 
called the Creative Industry Development Fund herein referred to as the Fund. The
20 
purpose of the fund is for research and development, trade promotion, human
21 
resource development in the creative industry and for the welfare of artists, workers
22 
and other stakeholders through accredited business support organizations and
23 
creative associations. The Fund shall be capitalized, managed, utilized, and accounted
24 
for in the manner provided under this Act. The Fund shall be sourced from the
25 
following:
26 
1) Income from specialized products, services, and royalties produced by the
27 
Council;
28 
2) Loans, contributions, grants, bequests, gifts, and donations whether from
29 
local or foreign sources: Provided, That acceptance of grants, bequests,
30 
contributions and donations from foreign governments shali be subject to
31 
the approval of the President upon recommendation of the executive
32 
director of the Council.
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1 
The program of expenditure for the programs, projects and activities to be
2 
funded by the Trust Fund shall be itemized on a project-to-pro;ect basis and submitted
3 
annually to Congress. In the identification and prioritization of specific programs,
4 
projects and activities, the Council shall conduct prior consultation with the
5 
representatives of the industry.
6 
The Fund shall be valid for five (5) years and shall be subject to review of the
7 
Council. Any remaining balance thereafter shall be reverted to the General Fund.
8 
Section 20. Engagement with the Private Sector. - Accredited business support
9 
organizations and creative associations shall, at all times, be consulted and
10 
coordinated with on the formulation and implementation of programs and policies
11 
concerning the creative industries, including the creation of jobs and the granting of
12 
aid during national emergencies. Moreover, public-private partnerships shall also be
13 
promoted towards infrastructure development for creative industries, subject to the
14 
provisions of Republic Act No. 6957, as amended, otherwise known as the "Philippine
15 
Build-Operate-Transfer (BOT) Law."
16 
Section 21. Locai Cuiture and Arts Counciis. - All local government units, in
17 
coordination with the Council and the DILG shall establish a Local Culture and Art
18 
Council (LCAC). The LCAC shall exercise the following functions and powers in addition
19 
to those provided under existing statutes, memoranda, and other issuances:
20 
a) Support the Council in all of its functions as provided in Section 6 of this
21 
Act;
22 
b) Report to the Council the development and status of the implementation of
23 
programs at the local level;
24 
c) Regularly maintain a database of business support organizations and
25 
creative associations within the territorial jurisdiction of the local
26 
government unit where the LCAC is located and transmit such data to the
27 
Council;
28 
d) Formulate, plan, coordinate, implement, and assess policies, programs,
29 
activities, and projects that promote and develop the locality's creative
30 
industries, in coordination with the Council; and
31 
e) Perform such other duties and functions as the Council may direct.
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1 
Section 22. One-Stop Registration Center. - The Negosyo Centers in local
2 
government units established under Republic Act No. 10644, otherwise known as the
3 
"Go Negosyo Act," shall extend its services as a one-stop shop to assist creative
4 
industry MSMEs or entrepreneurs in availing government ser\'ices that are applicable
5 
to the creative industries, including intellectual property registration, product and
6 
business registration, loans, grants and benefits programs. There shall be a special
7 
lane in all Negosyo Centers for this purpose.
8 
Negosyo Centers shall provide electronic means of access and registration, in
9 
accordance with the provisions of Republic Act No. 9485, otherwise known as the
10 
"Ease of Doing Business and Efficient Government Service Delivery Act of 2018," as
11 
amended.
12 
OTHER PROVISIONS
13 
Section 23. Annual Report. - The Council shall submit to the President of the
14 
Philippines and to both Houses of Congress, not later than the 30th of April of every
15 
year following the effectivity of this Act, a report giving a detailed account of the
16 
effectivity and implementation of this Act, including any recommended legislation, if
17 
applicable and necessary.
18 
Section 24. Mandatory Review. - This Act is subject for review at least once
19 
every five (5) years or as often as may be deemed necessary by the Congress of the
20 
Philippines, with the primary objective of enacting necessary reforms to respond to
21 
emerging needs and developments in the creative industry, which may include a
22 
review of existing governance structures.
23 
Section 25. Appropriations. - The amount of Five Billion Pesos
24 
(P5,000,000.000.00) is hereby appropriated for the initial implementation of the Act.
25 
Thereafter, such sums as may be necessary for the continued implementation of the
26 
Act shall be included in the annual General Appropriations Act.
27 
Section 26. Implementing Rules and Regulations. - Within sixty (60) days from
28 
the effectivity of this Act, the Secretary of Trade and Industry shall, in consultation
29 
with other concerned government agencies, the industry representatives and non-
30 
government organizations, promulgate the necessary rules and regulations for the
31 
effective implementation of this Act.
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2
3
4
5
6
7
8 
9
Section. 27. Separability Clause. - If any provision or part hereof is held invalid 
or unconstitutional, the remainder of the law or the provision or part not otherwise 
affected shall remain valid and subsisting.
Section 28. Repealing Clause. - Any law, presidential decree or issuance, 
executive order, letter of instruction, administrative order, rule, or regulation contrary 
to or inconsistent with the provisions of this Act are hereby repealed, modified, or 
amended accordingly.
Section 29. Effectivity. - This Act shall take effect fifteen (15) days after its 
publication in the Official Gazette or in a newspaper of general circulation.
Approved,
18