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NINETEENTH CONGRESS OF THE ) 
REPUBLIC OF THE PHILIPPINES 
)
Second Regular Session 
)
S. No.
SENATE
2310
23 JUL 17 P2 38
RECEIVED BV:
Introduced by Senator MARK A. VILLAR
AN ACT
ESTABLISHING STATE-OF-THE-ART ANIMATION FACILITIES AND 
INFRASTRUCTURE IN THE PHILIPPINES, TO PROMOTE A COMPETITIVE 
ENVIRONMENT FOR THE ANIMATION INDUSTRY, AND APPROPRIATING 
FUNDS THEREFOR
EXPLANATORY NOTE
Animated content is used across various platforms to captivate audiences worldwide 
and encourage greater appreciation for cultural heritage and creativity. The animation 
industry has also been experiencing an increase in demand over the years. But while the 
Philippines takes pride in its exceptional pool of talented artists and animators, funding, 
competitive and advanced animation production facilities, incentives, training centers. 
Incubation hubs, and studios are lacking in the country.
Most local animation companies struggle to invest in advanced software tools 
that allow them to produce cutting-edge animation. Due to limited resources, outdated 
software, and inadequate facilities, local Filipino animators face a trade-off between 
crafting quality work and meeting budget constraints. Furthermore, only a few studios 
are in the country and animation training programs are limited. As a result, productivity 
in the industry is compromised and there is also a skill gap among animators. According 
to the Animation Council of the Philippines Inc. (ACPI), the animation industry in the


Philippines could increase by 12-15% every year with support from the government 1. 
The Philippines can be a recognized leader in the animation industry in the Asia-Pacific 
region. However, this goal cannot be realized without investments in state-of-the-art 
animation facilities and infrastructure.
This bill will therefore showcase the talent and creativity of Filipinos on a global 
scale by creating specialized animation training programs, devising animation 
development plans, and funding technological resources for the country. Ultimately, this 
bill will help attract investments, enhance local talent, promote more jobs, and help the 
Philippines become a competitive force in the animation industry.
In view of the foregoing, the approval of this bill is earnestly sought.
MARK A. VILLAR
1 Ibanez, J. (2020, January 19). Animation Industry Poised for Transition from Outsourcing to Originai 
Content. Business World. httDs://www.bworldonline.com/special-reports/2020/01/20/276018/animation- 
industry-poised-for-transition-from-outsourcina-to-oriainal-content/


NINETEENTH CONGRESS OF THE ) 
REPUBLIC OF THE PHILIPPINES 
)
Second Regular Session 
)
SENATE
S. No. 2310
23 J1117 P2--38
RECE’iV" D BV.
Introduced by Senator MARK A. VILLAR
AN ACT
ESTABLISHING STATE-OF-THE-ART ANIMATION FACILITIES AND 
INFRASTRUCTURE IN THE PHILIPPINES, TO PROMOTE A COMPETITIVE 
ENVIRONMENT FOR THE ANIMATION INDUSTRY, AND APPROPRIATING 
FUNDS THEREFOR
Be it enacted by the Senate and House of Representatives of the Philippines in Congress 
assembled:
1 
Section 1. Short Title. - This Act shall be known as the "Philippine Animation
2 
Industry Development Act of 2023."
3 
Sec. 2. Declaration of Policy. - It is hereby declared the policy of the State to
4 
encourage creativity, innovation, and competitiveness in the animation industry, by
5 
establishing state-of-the-art facilities and infrastructure, creating a conducive
6 
environment for the growth and sustainability of animation studios in the country, and
7 
incentivizing the production of original content.
8 
Sec. 3. Animation Industry Development Council. - An Animation Industry
9 
Development Council (AIDC) is hereby created and shall be attached to the Department
10 
of Trade and Industry (DTI), composed of representatives from relevant government
11 
agencies, as well as representatives from private animation studios, professional
12 
organizations, and educational institutions.


1 
Sec. 4. Roles and Responsibilities oftheAIDC - The AIDC shall have the following
2 
powers, roles, and responsibilities:
3 
(a) Formulate a comprehensive and integrated national animation development
4 
plan;
5 
(b) Identify strategic locations for the establishment of animation hubs throughout
6 
the country;
7 
(c) Oversee the construction and management of state-of-the-art animation
8 
facilities and infrastructure;
9 
(d) Develop training programs and standards for the animation industry;
10 
(e) Facilitate the collaboration between the animation industry and educational
11 
institutions;
12 
(f) Establish mechanisms for research and development that foster innovation in
13 
the sector;
14 
(g) Implement an incentive program for animation studios and professionals;
15 
(h) Promote the animation industry through domestic and international marketing
16 
initiatives;
17 
(i) Coordinate with relevant government agencies for the enforcement of laws
18 
affecting the animation industry;
19 
(j) Perform such other functions as may be necessary to achieve the objectives of
20 
this Act.
21 
Sec. 5. State-of-the-Art Animation Facilities and Infrastructure. - The AIDC shall
22 
ensure the establishment, development, and maintenance of state-of-the-art animation
23 
facilities and infrastructure in strategic locations nationwide, which shall include but not
24 
be limited to:
25 
(a) Advanced digital animation production facilities;
26 
(b) Sound stages and recording studios;
27 
(c) High-speed internet and data storage facilities;
28 
(d) Cutting-edge software and hardware resources;
29 
(e) Post-production houses;
30 
(f) Training centers and incubation spaces.


1 
Sec. 6. Incentives and Support for Animation Industry Stakehoiders. - The AIDC
2 
shall develop an incentive program for both local and foreign animation studios, as well
3 
as professionals who contribute to the growth of the Philippine animation industry.
4 
Sec. 7. Animation Education and Training. - The AIDC, in coordination with the
5 
Department of Education (DepEd) and the Commission on Higher Education (CHED), shall
6 
create a curriculum for animation and related disciplines in primary, secondary, and
7 
tertiary education, as well as specialized training programs in partnership with the
8 
Technical Education and Skills Development Authority (TESDA).
9 
Sec. 8. Funding. - An initial amount of One Billion Pesos (Phpl,000,000,000.00) is
10 
hereby appropriated for the implementation of this Act, subject to subsequent
11 
appropriations, grants, donations, and other forms of assistance provided subsequently
12 
or other funding sources.
13 
Sec. 9. Impiementing Ruies and Reguiations. - Within ninety (90) days from the
14 
effectivity of this Act, the DTI, in collaboration with other concerned agencies, shall
15 
promulgate the necessary rules and regulations for the effective implementation of this
16 
Act.
17 
Sec. 10. Separabiiity Ciause. - Any portion or provisions of this Act that may be
18 
declared unconstitutional or invalid and shall not have the effect of nullifying other
19 
portions or provisions hereof as long as such remaining portions or provisions can still
20 
subsist and be given effect in their entirety.
21 
Sec. 11 Repealing Ciause. - All laws, presidential decrees, executive orders,
22 
memoranda, circulars, and other issuances, or parts thereof, which are inconsistent with
23 
the Act, are hereby repealed or modified accordingly.
24 
Sec. 12. Effectivity Ciause. -This Act shall be take effect fifteen (15) days after its
25 
publication in at least two (2) newspapers of general circulation.
Approved,