SIXTEENTH CONGRESS
REPUBLIC OF THE PHILIPPINES )
FIRST REGULAR SESSION )

HOUSE OF REPRESENTATIVES

House Billno. _21.10

Introduced by Representative Peter M. Unabia

EXPLANATORY NOTE

It is a fact that native products are mostly hand made by our lowly and
underprivileged constituents; mostly women in rural communities and Indigenous
People's ( IP's ) areas. Ideally, native products are made and prepared for the purpose
of deriving additional income but for them, native products are tediously and skillfully
crafted as a primary source of family income.

Native product marketing entails going through five to six trading layers-
middlemen, consolidators and barangay agents wherein margins are also made. If cut
down, the selling price at retail level at the end of the spectrum, where end-users are ,
will be more affordable; patronage and demand for supply will likewise escalate and
profit increases.

Government programs should support, aid and sell native products not only at a
local level, but preferably at the wholesale or retail level in province, region and
nationwide.

Free Display Centers must therefore be established for the sole purpose of giving
livelihood cooperatives, access to sell directly to end-users wherein margins of profits
are better compared to the traditional practice of depending on the viajeros,
consolidators or barangay agents who decide and look for markets that livelihood
products belong to.

To address the issues in terms of rising transportation cost, time constraints,
profit shrinkage and logistics, the State must develop new ideas that will satisfy the
objective of bring more income for Livelihood Cooperatives; the passage of this Bill is
earnestly sought.



SIXTEENTH CONGRESS

REPUBLIC OF THE PHILIPPINES
FIRST REGULAR SESSION

HOUSE OF REPRESENTATIVES,

House Billno. 2110

Introduced by Representative Peter M. Unabia

AN ACT ESTABLISHING A DISPLAY CENTER FOR ALL NATIVE HANDICRAFT
PRODUCTS IN ALL PROVINCES AND CITIES, PROVIDING FUNDS THEREFOR
AND FOR OTHER PURPOSES.

Section 1. Short Title. - This act shall also be known as the "HANDICRAFT
DISPLAY CENTER ACT OF 2010".

Section 2. Declaration of Policy. ~ It is the declared policy of the State to promote,
support, strengthen and encourage the growth and development of Livelihood
Cooperatives, Women, the Indigenous People's (IP's) and all productive sectors of
the economy particularly rural/agri-based enterprises, To this end, the State shall
recognize the specific needs of these sectors and shall undertake to promote
entrepreneurship, encourage the establishment of cooperatives and ensure their
continuing viability and growth

Section 3. Objectives and Purposes.

1. To provide a venue where livelihood-cooperatives can directly display and
make available their handicrafts to the public;

2. To provide a center which will serve as an intermediate point for livelihood-
coop and other nearby municipalities where they could consolidate their
products and bring them to large markets like in Highly Urbanized cities or
even in Metro Manila market centers at a higher price;

3. To reduce the trading costs such as the rising transportation costs, time,
shrinkage, and logistics, thereby increasing profitability;

4. To instill among recipient cooperatives and handicraft makers the practice
of micro-enterprise.


SEC. 4, Definition of terms. - As used in this Act, the following terms are hereby
defined:

a. Native handicrafts or products - Allarts and craft products totally

created by hand;

b. Display Center - a venue or site where all native handicrafts
produced by residents of municipalities within the same province or
barangay’s within the same city for Highly-urbanized, Independent
Component and Component Cities, are exhibited for sale to the general

public;

¢. Handicraft maker ~ an individual or group of individuals who creates
an item or items out of natural/native materials, with the use of hands and for
commercial purposes.

Section §. Role of the Department of Tourism, Department of Trade and
Industry and Local Government Units.

1, The Department of Tourism in coordination with the above-mentioned
government agencies/instrumentalities are hereby tasked to’

1.1, Identify, establish and pay for the cost of the building
construction including maintenance thereto. of a
HANDICRAFT DISPLAY CENTER in all provinces and cities,
and;

1.2 Permanently assign such reasonable number of
government paid employees, serving as “Display Center
Attendant’:

2. The DTI is hereby mandated to ensure and monitor price competitiveness
Of the native product and provide the necessary marketing assistance.

3. Local Government Units thru the Local Cooperative Office or in its
absence, the Office of the Local Chief Executive are hereby tasked to
inform and organize all handicraft makers in their respective municipality

me assist in their registration to the Cooperative Development Authority
A).

4 LGU's including barangays in case of cities, are likewise mandated to
receive and acknowledge in writing the native products available in their

locality and transport the same to the nearest provinclal/city display center
for public exhibition and sale.

‘The government agencies mentioned above represented by its appropriate
officers and the respective Livelihood Cooperative shall enter into a MEMORANDUM

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Section 6. Eligibility for Government Assistance

To qualify for assistance, incentives and promotion under this Act, Makers of
handicrafts belonging to the lowly and underprivileged sector as determined by the
respective Local Government Units are hereby required to:

a. Organize and form a livelihood cooperative in their respective areas,
and;

b. To register as cooperative in the Cooperative Development Authority
©. Request the Local Sangguniang for Coop Accreditation
Section 7. Identification and Accreditation Requirement.

LGU’s including barangays in the case of cities, shall properly identify
handicraft makers belonging to the lowly and underprivileged sector of the
society

Accreditation for purposes of this program by the appropriate Local
SANGGUNIANG of livelihood cooperatives is a condition sine qua non for the
availment of this Act.

Existing cooperatives accredited by the respective LGU prior to the
effectivity of this Act for purposes other than Livelihood, must enroll and be
accredited anew for the said program.

Section 8. Implementing agency, -

The DoT as lead agency shall ensure the effective and efficient
implementation and is hereby mandated to formulate the necessary Rules
and Regulations of this Act.

Section 9. Appropriation Clause.

The amount necessary for the implementation of this ACT shall be
taken from the General Fund of the Department of Tourism and the Department of
Trade and Industry,

SECTION 10. Separability Clause.

'f any part of this Act is held invalid or unconstitutional, the other parts
oF provision thereof shall remain valid and effective.

SECTION 11. Repealing Clause.

All laws, decrees, executive orders, rules and regulations. or part
thereof, inconsistent with the provisions of this Act are hereby repealed

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SECTION 12. Effectivity Clause.

This Act shall take effect fifteen (15) days after its publication in a
newspaper of general circulation

APPROVED.