T
NINETEENTH CONGRESS OF THE 
REPUBLIC OF THE PHILIPPINES 
First Regular Session
SENATE
S.B. No. 1146
Senate
of tl]e fe)cnTtnrjp
‘22 AliG 15 l\9 36
«HCEiVcOBV
Introduced by SEN. WIN GATCHALIAN
AN ACT
REGULATING THE PLACEMENT AND CONTENT OF BILLBOARDS 
INCLUDING THEIR SUPPORT STRUCTURES
EXPLANATORY NOTE
Section 9r Article II of the 1987 Constitution provides that, 'the State shall promote 
a just and dynamic social order that will ensure the prosperity and ndependence of the 
nation and free the people from poverty through policies that provide xxx an improved 
quality of life for all." The growing number and sizes of the billboards in EDSA and 
practically along every major metropolitan thoroughfare v/ith high vehicular and 
pedestrian traffic has become a serious concern - for the life and lim;b of commuters and 
pedestrians and the dizzying contents of some billboards that distract commuters.
Apparently, the advertisers believe that the larger and more overwhelming the size 
of the billboard, the better it would be for promoting their products. While that may 
benefit the advertisers, the billboards foisted on the hapless commuters actually degrade 
the quality of the streetscape experience. The road-right-of-way (RROW, or in ordinary 
usage, the 'streets') is classified as public domain - for the general public to use, enjoy 
and experience. However, due to overwhelming presence of billboards and their steel


support structures, parts of the RROW or streets have become claustrophobic, unsafe 
and unkempt. The streetscape has become one large, convoluted and cluttered canvass 
of oftentimes unwanted visual Information. Non-mobile billboards now contribute to a 
new kind of pollution - one that is visual, which clouds the clarity of sight of the people 
due to the visually overburdening cascade of billboard advertisements.
Clearly, there Is a definite need to restore order in our streets and In our properties 
and we can start by correcting mistakes spawned by the liberal interpretations on the 
Intent of laws on buildings and structures as these apply to billboards.
Thus, this measure provides specific standards in putting up billboard structures. 
It also directs uniformity and consistency in installing traffic signs in all cities and 
municipalities. It mandates adherence to a code of ethics for advertisements and 
promotions, the content and messages being conveyed, among others. Lastly, it imposes 
a billboard clearance requirement prior to issuance of locational and structural clearances 
and permits.
In view of the foregoing, the passage of this measure^TeaVnestly sought.
CHALI


NINETEENTH CONGRESS OF THE 
REPUBLIC OF THE PHILIPPINES 
First Regular Session
SENATE
S.B. No. 114 G
"22 AUG 15 A9 :36
HKElVtJSV \/L
Introduced by SEN. WIN GATCHALIAN
AN ACT
REGULATING THE PLACEMENT AND CONTENT OF BILLBOARDS 
INCLUDING THEIR SUPPORT STRUCTURES
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Be it enacted by the Senate and the House of Representatives of the Phiiippines 
in Congress assembled:
SECTION 1. Short Title. - This Act shall be known as the 'Billboard Regulation
Act
SEC. 2. Declaration of Policy. - It is hereby declared the policy of the State to 
ensure an improved quality of life for all through continuing efforts to improve the 
natural and physical environments and to preserve public spaces as public domain and 
to regulate the use of such spaces for private enjoyment or benefit. Towards this end, 
the State shall:
1) promulgate measures to Institutionalize the mechanism for the regulation 
of billboards;
2) provide clear guidelines in the size and spacing of proper billboard 
installation;
3) achieve visual order to enhance the scenic view of the environment; and
4) promote public peace, health, welfare and safety of the people.


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SEC. 3. Coverage. - This Act shall apply to all existing and proposed advertising 
signs, billboards, display signs, electrical signs, light emitting diode (LED) signs and 
billboards, ground signs, roof signs, and sign structures, hereinafter referred to as the 
"regulated signs," along major thoroughfares, public roads, secondary roads, avenues, 
streets, roads, parks and open spaces within Metro Manila and other cities and 
municipalities.
SEC. 4. Definition of Terms. - As used in this Act:
a) Advertisement xQ^ers to a notice or announcement caling the attention of 
the public through the use of posters, banners, billboards or any advertising 
signs;
b) Advertising sign refers to a notice or announcement that directs attention 
to a business, profession, commodity, service or entertainment conducted, 
sold or offered at a place other than where the business, profession, 
commodity, or service is located. It is also known as an off-premise sign;
c) Ad Standards Councii refers to a non-stock, non-profit organization which 
aims to promote truth in advertising through self-regulation of advertising 
content which is recognized by the Philippine Association of National 
Advertisers (PANA), Association of Accredited Advertising Agencies- 
Philippines (4As) and other parties who own or exhibit advertising content;
d) Biiiboardxe^exs to all types of identification, description, illustration, images, 
pictures, display or device which is affixed to or represented directly or 
indirectly upon a portion of a building or structure, support structure or land 
and which directs attention to a product, place, activity, person, institution, 
business, idea or belief. The term shall be generic and shall collectively 
include multi-media or tri-vision billboards, neon or other illuminated signs, 
painted signs and the like. It consists of a support structure, a display or 
message area, a lighting system and its related components.
e) Building refers to a three-dimensional physical development erected within 
a lot or property or any combination of or all of Its three different levels (at 
grade, below grade, above grade). The term buildings o- structures as used


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in this Act shall invariably refer to both proposed and existing physical 
developments within a lot;
f) Business sign refers to an accessory sign that directs attention to a 
profession, business, commodity, service or entertainment. A business sign 
may be On-premise, when the sign is placed on the location where the 
profession, business, commodity, service or entertainment is conducted, 
sold or offered or Off-premise, when the sign is piacec in a location other 
than where the profession, business, commodity, service or entertainment 
is conducted, sold or offered;
g) Display surface refers to the entire area enclosed by the extreme limits or 
perimeter of a sign;
h) Ground sign refers to a sign with support resting on the ground, the base 
of which range from a single pole to double-pole, and does not exceed ten 
(10.0) square meters as one (1) unit.
i) 
LED signs or boards refer to signs and billboards using Light Emitting Diodes 
technology which digital readouts are displayed and mounted on walls or 
buildings or with support resting on the ground;
j) Major thoroughfares refer to a public street or highway which is a major 
artery leading to other parts of Metro Manila and nearby provinces with a 
minimum width of ten (10.0) meters, mostly maintained by the National 
Government;
k) Nits refers to candela per meter squared which is the international unit of 
measurement of luminance;
l) Projecting signs refer to notices or announcements fastened to, suspended 
from or supported on a building or structure, the display surface of which is 
perpendicular from the wall surface or Is at an angle therefrom;
m) Regulated signs ve^evX.0 existing and proposed advertising signs, billboards, 
display signs, electrical signs, digital or electronic billboards, LED signs or 
boards, ground signs, roof signs and sign structures along major 
thoroughfares, public roads, secondary roads, avenues, streets, roads, 
parks and open spaces;


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n) Road-Right-Of-Way or street refers to a parcel of land unobstructed from
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the ground to the sky, more than three (3.0) meters in width, appropriated
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to the free passage of the general public;
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o) Roof sign refers to a sign installed on roofs, roof decks, and the horizontal
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least cross-sectional area in case of supporting frame coes not exceed ten
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(10.0) sq. m. for such framed structure resting entirely on the roof.
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p) Setbackre^&cs to the horizontal distance measured ninety (90) degrees from
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the outermost face of the building or structure to the property lines;
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q) Sign structure refers to means employed to support the installation of signs
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and this includes the structural frame, anchorages and fasteners to support
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and suspend such signs. A building where a roof sign is installed entirely on
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its roof is not part of the sign structure;
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r) Temporary sign refers to a notice or announcement using cloth or other
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light or combustible material, with or without a frame such as streamer,
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bills, posters and the like installed for a limited period of time;
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s) Waii sign refers to a notice or announcement painted on, attached to or
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fastened to the surface of the wall or any part of a building or structure the
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display surface of which is parallel to the wall surface.
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SEC. 5. Guideiines for the Appiication of Biiiboard Ciearance. - Any billboard
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erected, modified, retrofitted, rehabilitated or otherwise altered and thereafter
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exhibited after the effectivity of this Act shall comply with the following requirements
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and conditions:
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a) Setback Requirements - For new regulated signs, it shall have an eight (8)
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meters setback from the property line to the edge of the billboard. The
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existing regulated signs must have a setback of not tess than five (5.0)
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meters.
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b) Size of Dispiay Surface - Regulated signs and sign structures, including LED
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and other electronic signs and billboards, shall not exceed forty inches (400
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X sixty inches (60') which Is equivalent to two thousand four hundred
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(2,400) square feet or equivalent to two hundred sixteen (216) square
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meters Inclusive of the space required for the landscape or vertical gardens.


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c) Height of Billboard Structures - Ground signs and sign structures along 
Epifanio delos Santos Avenue (EDSA), Circumferential Road (C-5) and 
Commonwealth Avenue shall have a maximum thirty-six (36.0) meters 
height and minimum twenty-four (24.0) in height from the ground. In all 
the other areas, the height limits for billboard and billboard structures shall 
be determined by the local government units in their respective local zoning 
ordinances.
d) Minimum Distance Between Signs - No new billboard or billboard structure 
shall be located within the distance of one hundred (100) meters from 
existing billboards. In some areas where more than one billboard structure 
can be constructed side-by-side, the distance should be three (3) meters 
apart.
e) Non-obstruction of Traffic Signs- No regulated sign shall be installed In such 
a manner as to confuse or obstruct the view or interpretation of any official 
traffic sign, signal or device.
f) Non-obstruction of Landscape - No regulated sign shall be constructed as 
to unduly obstruct the natural view of the landscape, distract or obstruct 
the view of the public as to constitute a traffic hazard, or otherwise defile, 
debase or offend aesthetic and cultural values and traditions.
g) Biilboards-free Zones - No billboard or billboard structures shall be 
constructed in areas of historical sites, tourist destinations and parks. 
Neither shall they be installed near power stations and institutional 
establishments like hospitals, schools and other academic or learning 
facilities.
h) Restrictions on Combustibie Materials - All regulated signs installed in highly 
restrictive Fire Zones as defined in Presidential Decree No. 1096, otherwise 
known as the '^National Building Code of the Philippines" and its 
Implementing Rules and Regulations (IRR) shall have structural members 
of incombustible materials. Ground signs may be constructed of any 
material meeting the requirements of the National Building Code. 
Combination signs, roof signs, wall signs, projecting signs and signs on 
marquees shall be constructed of incombustible materials. No combustible


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materials other than approved plastics shall be used in the construction of 
electric signs.
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Clearances from Fire Escapes,, Exits or Standpipes - No regulated sign shall 
be Installed in such a manner that any portion of Its surface or supports will 
interfere in any way with the free use of any fire escape, exit, or standpipe.
j) Obstruction of Openings - No regulated sign shall obstruct any opening to 
such an extent that light or ventilation is reduced to a point below that 
required by the National Building Code. Regulated signs installed within 1.50 
meters of an exterior wall in which there are openings within the area of 
the regulated sign shall be constructed of incombustible material or 
approved plastics.
k) Roof Signs - Installation of roof signs shall be allowed subject to the 
provisions of the local zoning ordinance of the concerned local government 
unit. In addition, a maximum size of two hundred sixteen (216) square 
meters shall be allowed and the height limit shall be in accordance with 
allowable height limit contained in the zoning ordinance and the building 
permit issued by the local government unit. Building name or building sign 
shall be allowed but shall not exceed one-fourth (1/4) of the area of the 
supporting roof.
The owner or operator of the roof sign shall be required to submit a 
Certification prepared, signed and sealed by a civil or structural engineer 
confirming the structural stability and worthiness of the existing building 
that it is still safe to carry the proposed roof sign.
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Wall Sign - Wall signs shall be placed on the exterior perimeter walls of the 
building and maybe allowed to cover the entire surface of blank walls 
provided that It shall not exceed the roofline and cover or obstruct windows 
and any openings such as fire exits.
Wall signs should follow the roll down procedure during inclement weather. 
For wall mounted LED signs, they shall be treated as wall signs subject to 
luminance regulations which should not exceed the limits of the wall.
The owner or operator shall be required to submit a certification prepared, 
signed and sealed by a civil or structural engineer confirming the structural


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Stability and worthiness of the existing building that it is still safe to carry 
the proposed wall sign. The consent of the neighbor should be submitted 
as a requirement for clearance.
m) Material Requirement - Sign structures carrying signs and signboards made 
of banners, pennants, tarpaulins and other similar non-rigid materials shall 
not be installed near power lines and shall maintain a horizontal clearance 
from such power lines in accordance with Rule XIII, Table XIII. 1 of the 
National Building Code IRR.
n) Clearance from High Voltage Power Lines - Clearances of regulated signs 
from high voltage power lines shall be in accordance with the Philippine 
Electrical Code. In areas near electrical distribution facilities including that 
of any power substations, the minimum horizontal distance measured from 
the property line abutting the RROW and all the adjoining properties to the 
nearest base of the sign structure shall be the height of the structure plus 
one (1.0) meter.
o) LED Signs or Boards, Electronic Signs and Digital or Electronic Billboards - 
LED Signs and Boards, electronic signs and digital or electronic billboards 
shall have a maximum size of two hundred sixteen (216) square meters. Its 
brightness must be five thousand (5,000) nits during the daytime and four 
hundred (400) nits at nighttime. They shall be equipped with outdoor 
sensors to ensure that standard brightness or luminance is complied with to 
ensure tolerable and safe levels including time delay for power surges to 
avoid glare when powering up at nighttime.
Their installations should be duly certified by structural engineers to carry a 
two hundred forty to two hundred fifty (240-250) kilometers per hour (Kph) 
wind load capacity and must be placed above traffic lights.
p) Prohibited Signages - All regulated signs, temporary signs and LED signs 
installed over or across or straddling along public thoroughfares, center 
islands and RROW, whether it be a national road or secondary road are 
strictly prohibited except those approved by the Metropolitan Manila 
Development Authority (MMDA) in Metropolitan Manila, pursuant to Its 
programs and policies, or the respective local government unit (LGU) in


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Other areas, whose main messages and majority of the LED area space shall 
be for traffic, public emergency and government announcement purposes 
or contributes in the enhancement and improvement of applicable road 
infrastructure and furniture consistent with the programs of the MMDA and 
the Department of Public Works and Highways (DPWH).
Markers of historical sites and tourist destinations including directional signs 
shall not be combined with advertisement signs even if these are sponsored 
by private businesses.
It shall likewise be unlawful for any person, private and public corporations, 
advertising and promotion companies, movie producers, professional and 
service contractors to post, install, display any kind or form of billboards, 
signs, posters and other visual clutters in any pan: of the roads, sidewalk, 
center island, posts, trees and open spaces.
No signs shall be Installed in trees, electric or lighting posts, center islands, 
side strips and fences that will destroy, alter, or deface the natural 
landscape or seascape of historical sites and tourist desl:inations.
q) Automatic Dismantling During Inclement Weather - All regulated signs, 
temporary signs and LED signs along covered areas shall automatically be 
put down or turned off by the owners and advertisers upon the 
announcement by the Philippine Atmospheric Geophysical and Astronomical 
Services Administration (PAGASA) that there would be a low-pressure area 
or other weather disturbance. In case of failure of the billboard owners and 
advertisers to comply with this Section, the MMDA in Metropolitan Manila, 
and the concerned LGU in other areas, shall put down the aforesaid 
advertising material at the expense of the owners.
r) Ad Standard Council Screening - To conform with the standards for 
advertising content, all out-of-home (OOH) billboard advertising materials 
shall be screened by the Ad Standard Council (ASC) and assigned an ASC 
screening reference number that shall be prominently displayed with the 
displayed or exhibited advertising material. Non-compliant billboards 
referred to the ASC which do not comply within five (5) days shall be rolled-


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down by the MMDA in Metropolitan Manila and the concerned LGU in other 
areas.
For purposes of this Section, out-of-home (OOH) media refers collectively 
to all forms of media outside the home that carry advertising messages for 
consumer audiences.
SEC. 6. Uniformity and Consistency of AH Traffic Signs. - All traffic signs to be 
installed in all streets of Metro Manila and in other cities or municipalities, whether 
local or national roads, shall conform to the international standards as to design and 
installation specifications embodied in the "Philippine Road Signs Manual" or 
subsequent revisions thereof. Structural specifications shall be in accordance with 
DPWH standards.
In case of road signs for traffic improvement projects such as one-way system, 
alternate or detour routes, U-turn slots and the like, appropriate design plan shall be 
coordinated with the MMDA In Metropolitan Manila or the concerned LGU In other 
areas prior to installation and implementation.
SEC. 7. Adherence to Code of Ethics. - All advertisers, owners and operators 
of billboards shall adhere to the ASC's Code of Ethics for advertising and promotions 
that regulate the content of the advertising signs and the meaning of the message, 
including its words and visuals, being conveyed by the sign, which must not be 
offensive and should conform to accepted moral standards.
No outdoor advertiser or billboard operator shall display or cause to be 
displayed upon any advertising structure or sign, any statement or words of an 
obscene, indecent or immoral character, or any visual that goes against public morals 
or decency.
SEC. 8. Review of Advertising Content. - The review of the contents of 
regulated signs Including digital or electronic billboards, moving or static LED signs, 
and liquid crystal display (LCD) advertisements shall be administered and regulated 
by the Movie and Television Ratings and Classification Board (MTRCB). The billboard 
owner or operator shall forthwith be notified if the content of the advertisement


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defiles, debases or offends aesthetic and cultural values and traditions and shall
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require them to modify the content of the billboard accordingly. The findings of the
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MTRCB shall not be subject to appeal.
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SEC. 9. Billboard Clearance. - All owners and operators of existing regulated
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signs, billboards and structures along major thoroughfares shall be required to secure
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a clearance from the MMDA for the Metropolitan Manila or the LGU Building Official
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with regard to other areas. The clearance shall be made a requirement prior to the
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issuance of locational and structural clearances and permits. A clearance granted prior
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to the effectivity of this Act shall be suspended pending compliance of the
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requirements.
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The clearance shall ensure compliance with the requirements on setback, size
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of display surface, height, minimum distance between signs, as well as clearance from
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power lines, location, structural stability and zoning.
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All applications for billboard clearance shall be required to pay the following to
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the MMDA or to the concerned LGU:
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a) P1,000.00 upon filing of the application;
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b) P5,000.00 annual inspection fee;
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c) P2,000.00 clearance fee.
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The clearance shall be valid for one (1) year, unless sooner revoked for violation
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of this Act and other applicable laws or ordinances concerning billboards. An
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application for renewal shall be made not later than thirty (30) days after the
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expiration of the clearance: Provided, That the billboard has not been altered or
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modified. Failure to comply within the said period, shall cause the MMDA or LGU to
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remove or roll down the advertising material installed after due notice, and the cost
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or expenses incurred shall be chargeable to the owner or operator of the regulated
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sign, business sign or wall sign.
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SEC. 10. Billboard Permit Required. - No billboard shall hereinafter be erected,
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constructed, maintained or altered until a billboard permit has been issued by the
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Building Official of the LGU concerned after payment of the required fees. An
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application for a billboard shall be made in writing by a duly licensed outdoor
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advertising company or by legitimate entities with in-house outdoor advertising
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services on the permit forms furnished by the authorities concerned and shall include
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such information as maybe required for a complete understanding of the proposed
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work.
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The construction and erection permit or annual inspection clearances issued by
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the LGU for a qualified entity to erect, operate, and maintain a billboard may be
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revoked by the DPWH if the billboard Is:
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a) In violation of any provision of the National Building Code or its Implementing
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Rules and Regulations or poses a clear threat to public welfare, safety and
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health; or
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b) In violation of any provision of this Act or its Implementing Rules and
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Regulations or of any provision of subsequent derivative rules and regulations
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as subsequently promulgated by the DPWH.
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The permit or clearances issued by the MMDA and the LGU for the erection,
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operation, and maintenance of a billboard and revoked by them, may be officially
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reinstated If the violations found have been properly addressed or remedied.
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SEC. 11. Administrative Fines and Sanctions. - After the effectivity of this Act,
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the following fines shall be imposed on any person, corporation, partnership, or
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juridical entity found violating the size and height requirement for outdoor advertising
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as provided in this Act:
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a) The fine shall be computed at PIOO.OO per square foot of the surface space
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of the advertising material.
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b) Government offices or agencies with non-compliant government signs shall
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be charged P25.00 per square foot.
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c) A surcharge of Twenty Five Percent (25%) of the penalty shall be added for
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failure to pay the fine within seven (7) days upon receipt of notice thereof.
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d) Operators shall be given ninety (90) days from receipt of notice of violation
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to comply or retrofit the non-compliant billboard structure based on the
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rules and regulations hereof. Failure to retrofit within the said period from
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receipt of notice, shall cause the dismantling/removal of the billboard and
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the cost for such shall be for the account of the billboard owner.
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e) For new applications of regulated signs, any billboard structure or
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commercial structure erected or installed prior to the release of the MMDA
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or LGU billboard clearance shall be covered by the following sanctions:
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i. First Offense - Warning and a fine in the amount of Ten thousand
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pesos (P10,000.00);
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ii. Second Offense - Prohibition from installing advertising material for
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two (2) years and a fine of Twenty thousand pesos (P20,000.00);
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and
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iii. Third Offense - Non-issuance of billboard clearance for the subject
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billboard structure and 
a fine of One hundred thousand 
pesos
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(PlOO,000.00).
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SEC. 12. Transitory Provisions. - All owners and operators of existing regulated
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signs and billboard structures are given six (6) months from the approval of this Act
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to retrofit their billboards as to size of display surface, height, minimum distance
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between signs, as well as clearance from power lines, location, structural stability and
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zoning in order to conform with the provisions herewith stated. Structures that do not
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comply with the requirements after six (6) months may be subject to summary
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dismantling by the MMDA or the LGU, and appropriate charges shall be filed against
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its owner or operator.
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Without prejudice to whatever legal action the MMDA or the LGUs may take,
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all owners and operators of existing regulated signs and sign structures without valid
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permits and clearances are required to apply for building permits and other required
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permits and clearances Immediately.
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The MMDA and the LGUs concerned may grant a reasonable period of time for
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the owners and operators of existing regulated signs and sign structures to comply
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with the requirements in the preceding paragraph.
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SEC. 13. Impiementing Rules and Regulations. - Within sixty (60) days from
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the approval of this Act, the Secretary of Public Works and Highways shall, in
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consultation with the MMDA and the various stakeholders from the advertising
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industry, promulgate the necessary rules and regulations for the effective 
implementation of this Act.
SEC. 14. Separability Clause. - If any provisions or part hereof, is held invalid 
or unconstitutional, the remaining parts or the provisions not otherwise affected shall 
remain valid and subsisting.
SEC. 15. Repealing Clause. - Any law, presidential decree or Issuance, 
executive order, letter of instruction, administrative order, rule or regulation, contrary 
to or inconsistent with the provisions of this Act is hereby repealed, amended or 
modified accordingly.
SEC. 16. Effectivity. - This Act shall take effect fifteen (15) days after its 
publication in the Official Gazette or in at least two (2) newspapers of general 
circulation in the Philippines.
Approved,
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