EIGHTEENTH CONGRESS OF THE ) 
REPUBLIC OF THE PHIUPPINES 
) 
First Regular Session 
)
S.B. NO.
SENATE
411
.-..V X :.t- 
liHii'. r ol ti ■
*19 JULll P4-39
RECEI'/i. J  B V .,
Introduced by SENATOR IMEE R. MARCOS
AN ACT TO DEVELOP AND PROMOTE 
THE CREATIVE INDUSTRIES OF THE PHILIPPINES
EXPLANATORY NOTE
It shall be the policy of the State to promote the all economic activities having 
their origin in creative skill and talent through the exploitation of intellectual property, 
following the Constitution's mandate to give priority to education, science and technology, 
arts, culture, and sports to foster patriotism and nationalism, accelerate social progress, 
and promote total human liberation and development. This bill proposes a Creative 
Industries Charter to protect and secure the exclusive rights of scientists, inventors, 
artists, and other gifted citizens to their intellectual property and creations, particularly 
when beneficial to the people.
As the 2013 UN Creative Economy Report demonstrates: "Unlocking the potential 
of the creative economy involves promoting the overall creativity of societies, affirming 
the distinctive identity of the places where it flourishes and clusters, improving the quality 
of life where it exists, enhancing local image and prestige and strengthening the resources 
for imagining diverse new futures."
For decades, US movie productions have shot, produced music, and added special 
effects to Hollywood movies in the Philippines. Directed by fit stewards if the movie 
industry. Gerry de Leon, Eddie Romero, and Cirio Santiago, these early co-production and 
joint adventures made the Philippines popular and profitable location. Animation by 
Hannah Barbara, Disney and various Japanese producers were also outsourced for pen- 
and-inking in the Philippines. But these "service" or outsource contract have not


succeeded in upgrading to the creation of creative content, original copyrights or other 
intellectual property without serious and consistent government support.
This holds particularly true for the Philippines which has deeply rooted traditions 
in music, performing arts, craft, design, film. Yet, while products stemming from these 
traditions are numerous, the Philippines has not been able to transform their products 
into sustainable domestic markets and exports which can earn revenue, create jobs, and 
contribute substantially to the economy.
A-
IMEE R. MARCOS


EIGHTEENTH CONGRESS OF THE) 
REPUBLIC OF THE PHIUPPINES ) 
First Regular Session 
)
SENATE
S. B. No. 
4 1 1
I f  of t; : .
*19 JULll P4 39
receive; lid
Introduced by SENATOR IMEE R. MARCOS
AN ACT TO DEVELOP AND PROMOTE 
THE CREATIVE INDUSTRIES OF THE PHILIPPINES
Be it enacted by the Senate and the House o f Representatives o f die Philippines in
Congress assembled:
1 
Section 1. S hort T itle. This Act shall also be known as the "Creative Industries
2 
Charter of 2019".
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Section 2. Declaration o f State Policy. -  It shall be the policy of the State to
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promote all economic activities having their origin in creative skill and talent through
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the exploitation of intellectual property, in pursuance of the Constitution's emphasis on
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technology, arts, and culture. Likewise, the Creative Industries Charter seeks to protect
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and secure the exclusive rights of scientists, inventors, artists, and other gifted citizens
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to their intellectual property and creations.
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In pursuit of encouraging and promoting a creative economy in the Philippines,
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this Act seeks to develop and promote the creative industries to protect and strengthen
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the rights of creative corporations, artists, content providers, and to establish a Creative
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Industries Development Council that will ensure the implementation of this Act.
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Section 3. Creative Industries. -  These shall include the following:
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a. Advertising and Marketing
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b. Animation and Game Development
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c. Architecture and Interior Design
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d. Broadcast Arts including Film, Television, Radio and Photography
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e. Information Technology, Software and Computer Services
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f. Publishing


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g. Museums, Galleries and Libraries
h. Heritage Crafts and Activities, including Gastronomy
i. 
Music and Performing Arts
j. Visual Arts
k. Product, Graphic and Fashion Design
Section 4. Creative Industries Development Council (CIDC). -There is 
hereby created a Creative Industries Development Council (CIDC) that shall formulate 
and implement the development and promotion of original Filipino content and the 
protection and commercialization of Filipino intellectual property.
The CIDC shall be composed of a Chairperson and four (4) permanent council 
members who shall all be appointed by the President of the Philippines. They shall be 
Filipino citizens, at least twenty-five (25) years of age, and of good moral character; 
Provided, That at least one (1) permanent members shall be a member of the Philippine 
Bar, and at least two (2) members shall be from the private sector creative industries.
The Chairperson and Members shall serve for a term of three (3) years, subject 
to reappointment for another three-year term. The first two (2) members shall be 
appointed for a term of two (2) years and the other two (2) members for a term of one 
(1) year. Thereafter, their successors shall be appointed for a term of three (3) years.
Section 5. Powers and Functions o f the Council. -  The Chairperson shall be 
chief Executive officier of the CIDC and shall be assisted by four (4) permanent and full 
time members. The Council shall have the following powers and functions;
a.
To 
formulate 
and 
implement 
a 
National 
Creative 
Economy 
Development Plan, in consultation with Department of Tourism (DOT), 
Department of Finance (DOF), Department of Trade and Industries 
(DTI), National Commission for Culture and the Arts (NCCA), Cultural 
Center of the Philippines (CCP), National Historical Commission of the 
Philippines (NHCP), Business Processing Association of the Philippines 
(BPAP) and other creative business groups, the Commission on Higher 
Education (CHED) through the state universities and colleges, private 
schools, software designs, artists, cooperatives, game and software 
laboratories and other stakeholders;
Coordinate with other agencies and entities of the government to 
ensure 
the 
effective 
and 
efficient 
implementation 
of 
creative


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C.
e.
f.
J-
m.
n.
development programs;
Formulate programs and projects to protect, preserve, develop, and 
acquire historical, significant, and emerging creative properties and 
content;
Ensure the enforcement of intellectual property laws, as well as, 
conduct research for the inclusion of new technologies, design, 
storytelling, software and other creative content;
Strengthen institutions involved in creative education and training; 
Support the training of a creative workforce in order to expand 
employment opportunities through scholarships, artists-in-residence 
programs, 
workshops 
apprenticeship, 
networking 
events, 
and 
subsidized studios and living spaces;
Encourage investments in creative start-ups by granting of loans and 
seed capital, financing equipment and tools, accessing tax incentives 
and providing other subsidies;
Assist in the registration, 
patent, titling and such other legal 
procedures as would exercise and monetize Rlipino ownership over 
creative content;
Ensure the enforcement of Filipino 
intellectual 
property 
rights 
domestically and overseas;
Encourage the production of events, activities, competitions, and other 
cultural activities included in tourism, heritage and national park 
promotion programs;
Promote and market creative industry products, events, activities, and 
the cultural heritage of the Philippines, both in the local and 
international market;
Develop and sustain cooperative exchanges and partnerships, among 
creative entities, organizations, institutions and practitioners both in 
the Philippines and abroad;
Promulgate rules, regulations and other issuances necessary in 
carrying out the mandate, goals, plans and programs of the CIDC; 
Exercise control and supervision, including disciplinary powers over 
officers and employees of the CIDC in accordance with law; and 
Such other functions, as may be deemed 
necessary for the 
development of a Philippine Creative Economy.


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Section 6. Support to  Creative Entrepreneurs. -  In consultation with all 
stakeholders and in pursuance of the National Creative Industries Plan, the Council shall 
provide start-up capital, facilitate preferential loan, subsidized rentals for studio and 
venue, colocation, and shared workspaces, facilities and hardware, and such other 
forms of support as may be required by the creative entrepreneurs, companies and 
artists.
Section 7. A dditional Creative Content Rights. — In addition to the rights 
and protection provided in R.A. No. 8293 otherwise known as the "Intellectual Property 
Code of the Philippines", this Act shall endow ownership to the creator of working 
drawings for industrial and fashion design; detailed sequence and shot guides for 
movies and games; original character, background, and tool designs; executable source 
codes for game and software; and such other forms of creative content in their beta 
testing and development, pre-distribution, or incomplete formats but capable of final 
production and reproduction.
Section 8. P rivate S ector P articipation. -  The Council shall, at all times, 
consult closely and coordinate with creative industry corporations, artists, content 
providers, schools, event managers and other stakeholders for the creation of jobs and 
employment for creative artists, entrepreneurs workers.
Section 9. Local Government Participation. -  The Council shall work with 
the local government units for the establishment of Local Creative Industry Councils 
based on the National Creative Industry Plan data mapping to include Quezon City as 
the national broadcast center, game development and software hubs such as Taguig 
and Makati, and design and music capitals such as Cebu and Davao City. These units 
shall be the primary implementors of the programs and projects of the Council at the 
local level.
Section 10. One-Stop Registration Center. -  The Council shall establish a 
one-stop registration center in every region to assist the creative industries register, 
acquire, market, or otherwise exercise legal ownership, over their creative content 
utilizing their patents, trademarks, service marks, tradenames, copyrights and other 
legal title.


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Section 11. Reorganization. -  For efficiency and economy, the reorganization 
of concerned agencies, such as NHCP, NCCA, DOT, DOF, DTI, Film Development 
Council of the Philippines (FDCP), Movie and Television Review and Classification Board 
(MTRCB), National Film Archive of the Philippines (NFAP), National Parks Development 
Committee (NPDC), National Museum, Optical Media Board (0MB), Kapisanan ng mga 
Broadkaster ng Pilipinas (KBP), as well as necessary linkages with their subdivisions, 
shall be undertaken.
Section 12. Appropriations. -  The amount of Five Hundred Million Philippine 
Pesos (Php 500,000.00) shall be appropriated for the initial implementation of the Act. 
Thereafter, such sums as may be necessary for the continued implementation of the 
Act shall be included in the Annual General Appropriations Act.
Section 13. Im piem enting Ruies and Regulations. -  Within ninety (90) 
days after the effectivity of this Act, the implementing Rules and Regulations shall be 
promulgated by the CIDC in coordination with the concerned Departments of the 
National Government.
Section 14. Separability Clause. -  If, for any reason, any portion or provision 
of this Act shall be held unconsitutional or invalid, the remaining provisions not affected 
thereby shall continue to be in full force and effect.
Section 15. Repealing Clause. -  All laws, executive orders, proclamations, 
rules, regulations and other issuances or parts thereof which are inconsisted with the 
provisions of this Act are hereby repealed or amended accordingly.
Section 16. Effectivity. -  This Act shall take effect fifteen (15) days after its 
publication in the Official Gazette or in any newspaper of general circulation.
Approved,