TWENTIETH CONGRESS OF THE 
REPUBLIC OF THE PHILIPPINES 
First Regular Session
'lb
14 h!U ^46
SENATE
S. No.
481
Introduced by Senator Jinggoy Ejercito Estrada
AN ACT
GRANTING ENHANCED PROTECTION TO CONSUMERS, FURTHER 
AMENDING FOR THE PURPOSE REPUBLIC ACT NO. 7394 OR THE 
"CONSUMER ACT OF THE PHILIPPINES," AS AMENDED
EXPLANATORY NOTE
Article XVI Section 9 of the Constitution provides that the State shall protect 
consumers from trade malpractices and from substandard or hazardous products. 
Moreover, Section 11 states that the advertising industry shall be regulated by law for 
the protection of consumers and the promotion of the general welfare.
Enacted in April 1992, Republic Act No. 7394 or the "Consumer Act of the 
Philippines" is a comprehensive legislation consisting 173 articles divided into six titles 
aimed to give life to the aforementioned constitutional mandate. It declared as State 
policy the protection of interests of the consumers and promotion of their welfare, as 
well as the establishment of standards of conduct for business and industry.
The law was amended over the years to address specific concerns of the 
consuming public. Republic Act No. 11706 established accessible Timbangan ng Bayan 
Centers in all public and private markets across the country and penalized fraudulent 
alteration and tampering of any scale or similar instruments after the official sealing. 
Meanwhile, Republic Act No. 11765 or the "Financial Products and Services Consumer


Protection Act" repealed several sections of R.A. 7394 to ensure appropriate 
mechanisms to protect consumers of financial products such as insurance, pre-need 
and health maintenance organization (HMO) products, investments, remittances and 
related financial services accessed through digital channels, among others.
This measure, primarily reported out by the Senate Committee on Trade, 
Commerce and Entrepreneurship during the 19th Congress, seeks to further strengthen 
the thirty-year-old legislation in response to a more dynamic and globalized trading 
landscape.
First, this bill institutionalizes the eight basic consumer rights, namely: Right to 
Basic Needs, Right to Choose, Right to be Heard, Right to Redress, Right to Consumer 
Education, Right to Safety, Right to a Healthy Environment and Right to Information, 
as embodied under the Department of Trade and Industry (DTI) Policy Advisory No. 
22-01, series of 2022 based on prevailing laws and constitutional provisions.
The proposed measure also clarifies and defines pseudo-investments or 
business structures such as "pyramid sales scheme", "Ponzi scheme", "telemarketing 
fraud" and "technology fraud" and prohibits the employment of such in the sale of 
consumer products.
Lastly, it enhances the minimum standards in product labels to minimize 
confusion and to adequately guide consumers in patronizing products or services. 
Under Section 14 of this bill, for instance, products with foreign characters or language 
shall only be allowed entry into the country if they have English or Filipino translation. 
This is to enable the authorities to determine whether the product has complied with 
the labeling requirements and to allow the consumer to properly understand the 
contents and origin of the products.


In view of upholding the best interests of the Filipino consumers, the passage 
of this bill is hereby endorsed.
1
OY EJERCITO ESTRADA


TWENTIETH CONGRESS OF THE 
REPUBLIC OF THE PHILIPPINES 
First Regular Session
)
SENATE 
S. No. 4R 1
25 IIL 14 A10 '46
Introduced by Senator Jinggoy Ejercito Estrada
AN ACT
GRANTING ENHANCED PROTECTION TO CONSUMERS, FURTHER 
AMENDING FOR THE PURPOSE REPUBLIC ACT NO. 7394 OR THE 
"CONSUMER ACT OF THE PHILIPPINES/' AS AMENDED
Be it enacted by the Senate and the House of Representatives of the Philippines in 
Congress assembled:
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Section 1. Short Title. - This Act shall be known as the "Enhanced Consumer
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Act of the Philippine^'.
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Sec. 2. Article 2 of Republic Act No. 7394, as amended, is hereby amended to
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read as follows:
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"Article 2. Declaration of Policy. — It is the policy of the
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State to protect the interests of [the] consumers, promote
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[his] THEIR general welfare and [to] establish standards of
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ETHICAL conduct for OFFLINE AND ONLINE business and
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industry.
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"Towards this end, the State shall implement measures
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to achieve the following objectives:
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"[a)—protection against hazards to health and safety;]
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'-H;b}protection—against—deceptive,—unfair—and
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unconscionable sales-acts and practices;]


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[Qprovision of informotion ond education to fQcilitPte 
sound choice ond the proper cxcrciGc of rights by the 
eensumGr;j
;itd)provi5ion of adequate rights and mcano of redress,
aod^
;^e)involvement of consumer representatives in the 
formulation of sociol and economic policies.]
"A) DEVELOP AND IMPLEMENT A STRONG 
CONSUMER PROTECTION POLICY THAT WILL ENSURE 
THE ACCESS OF CONSUMERS TO QUALITY, SAFE, AND 
NON-HAZARDOUS PRODUCTS AND FAIR, EQUITABLE 
AND SUSTAINABLE ECONOMIC AND SOCIAL 
DEVELOPMENT AND ENVIRONMENTAL PROTECTION;
"B) UPHOLD STANDARDS OF ETHICAL CONDUCT 
FOR INDIVIDUALS ENGAGED IN THE PRODUCTION 
AND DISTRIBUTION OF GOODS AND SERVICES TO 
CONSUMERS, 
INCLUDING 
INTERNET
TRANSACTIONS;
”C) ENCOURAGE SELF-REGULATION IN THE 
ADVERTISING INDUSTRY TO ENHANCE AND ENSURE 
CONSUMER PROTECTION THROUGH THE ADOPTION 
AND OBSERVANCE OF A CODE OF ETHICS 
CONSISTENT WITH THIS ACT AND ITS 
IMPLEMENTING RULES AND REGULATIONS;
"D) PREVENT ENTERPRISES FROM ENGAGING 
IN ABUSIVE BUSINESS PRACTICES;
"E) FACILITATE THE RECOGNITION OF 
INDEPENDENT CONSUMER GROUPS;
"F) FOSTER INTERNATIONAL COOPERATION IN 
THE FIELD OF CONSUMER PROTECTION;
"G) ENCOURAGE THE DEVELOPMENT OF 
MARKET CONDITIONS THAT ARE FREE FROM


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hoarding and help consumers make well-
INFORMED CHOICES; AND
"H) PROMOTE SUSTAINABLE CONSUMPTION TO 
FACILITATE PRODUCTION AND DISTRIBUTION 
patterns which balance THE RESOURCES AND 
the NEEDS OF THE CONSUMERS, THEREBY REDUCING 
THE RATE OF HOUSEHOLD INSECURITIES."
Sec. 3. A new Article 4 is hereby inserted after Article 3 of Republic Act No. 
394, as amended, and the subsequent articles shall be renumbered accordingly:
"ARTICLE 4. CONSUMER RIGHTS. - THE 
GOVERNMENT, IN MAINTAINING AND 
STRENGTHENING THE PROMOTION OF CONSUMER 
INTEREST AND WELFARE IN RELATION TO BUSINESS 
AND INDUSTRY PRACTICE AS WELL AS THE 
PRODUCTION AND DISTRIBUTION OF CONSUMER 
PRODUCTS, SHALL ADOPT MEASURES AND 
FORMULATE POLICIES TAKING INTO ACCOUNT THE 
EIGHT (8) BASIC CONSUMER RIGHTS. EVERY 
CONSUMER SHALL BE ENTITLED TO THE:
"A) RIGHT TO BASIC NEEDS - EVERY 
CONSUMER SHALL HAVE ACCESS TO BASIC AND 
ESSENTIAL GOODS AND SERVICES, SUCH AS 
ADEQUATE FOOD, CLOTHING, SHELTER,
*^^^*-thcare, education, public utilities,
WATER AND SANITATION;
"B) RIGHT TO CHOOSE - EVERY CONSUMER 
SHALL HAVE THE RIGHT TO SELECT FROM A VARIETY 
OF GOODS AND SERVICES OFFERED AT COMPETITIVE 
PRICES, EITHER SOLD IN PERSON OR ONLINE, WITH 
AN ASSURANCE OF SATISFACTORY QUALITY;
"C) RIGHT TO BE HEARD - EVERY CONSUMER 
SHALL BE ENTITLED TO EXPRESS INTEREST, TO BE


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involved, heard, and considered in the 
FORMULATION AND IMPLEMENTATION OE 
government POLICIES;
"D) RIGHT TO REDRESS - EVERY CONSUMER 
SHALL HAVE ACCESS TO APPROPRIATE REMEDIES
for misrepresentation, substandard or 
defective products or unsatisfactory
SERVICES;
E) RIGHT TO CONSUMER EDUCA TION - EVERY 
CONSUMER SHALL HAVE ACCESS TO KNOWLEDGE 
and skills needed to MAKE INFORMED CHOICES 
AND UNDERSTAND THE ENVIRONMENTAL, SOCIAL
and economic consequences of their
DECISIONS THROUGH THE USE OF ALL AVAILABLE 
AND CONVENIENT MEANS;
F) RIGHT TO SAFETY - EVERY CONSUMER 
SHALL BE PROTECTED AGAINST HAZARDOUS
PRODUCTS, PRODUCTION PROCESSES, AND 
SERVICES;
G) RIGHT TO A HEALTHY ENVIRONMENT - 
EVERY CONSUMER SHALL HAVE THE RIGHT TO LIVE 
AND WORK IN AN ENVIRONMENT THAT IS NEITHER 
THREATENING NOR DANGEROUS, AND ALLOWS A 
LIFE OF DIGNITY AND WELL-BEING; AND
"H) RIGHT TO INFORMATION - EVERY 
CONSUMER SHALL BE PROVIDED WITH
information necessary to make an informed
CHOICE ON PRODUCTS AND SERVICES AND SHALL BE 
PROTECTED AGAINST DISHONEST OR MISLEADING
advertising and labeling."
Sec. 4. A new Article 5 is hereby inserted after the new Article 4 of Republic Act 
No. 7394, as amended, and the subsequent articles shall be renumbered accordingly:


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ARTICLE 5. CONSUMER RESPONSIBILITIES - 
IN RELATION TO THE BASIC RIGHTS GRANTED IN THE
preceding article, every consumer shall
EXERCISE THE FOLLOWING RESPONSIBILITIES:
"A) CRITICAL A WARENESS — EVERY CONSUMER
SHALL BE VIGILANT AND INFORMED ABOUT THE USE,
PRICE, SOURCE, AND QUALITY OF GOODS AND 
SERVICES;
"B) ACTION-EVERY CONSUMER SHALL ASSERT 
the right to take action to ENSURE THAT ONE'S 
rights as a consumer are amply PROTECTED;
C) SOCIAL CONCERN - EVERY CONSUMER 
SHALL BE AWARE OF THE IMPACT OF ONE'S 
CONSUMPTION ON OTHER CITIZENS ESPECIALLY THE 
marginalized GROUPS;
"D) ENVIRONMENTAL AWARENESS - EVERY 
CONSUMER SHALL BE CONSTANTLY AWARE OF THE 
IMPACT OF HUMAN ACTIVITY TO THE ENVIRONMENT.
THE CONSUMER SHOULD RECOGNIZE THE 
OBLIGATION OF INDIVIDUALS AND OF SOCIETY IN
general to utilize natural resources
SUSTAINABLY AND RESPONSIBLY, AND TO SECURE
and protect the earth for future 
GENERATIONS; AND
E) SOLIDARITY - CONSUMERS SHALL
ORGANIZE THEMSELVES INTO GROUPS OR
ASSOCIATIONS TO STRENGTHEN THEIR POSITION IN
THE FORMULATION OF POLICIES AIMED AT
ADVANCING AND PROTECTING THEIR INTERESTS."
Sec. 5. Article 4 (k) of Republic Act No. 7394, as amended, is hereby amended 
to read as follows:


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"Article [4.] 6. Definition of Terms. - For purposes of 
this Act, the term:
"X X X
"k) "Chain distribution plans" [ee-"pyramid sales 
setiemps" means sulus dovicos whcicLy a person, upon 
ewiitlnn thnt he iiiukcs on investment, Is granted by Llic 
manufnrtiirnr rn l.j. (Lpicuirntn'o o right Lu recruit for pioHL 
ene nr mnre adJitiuiiul persons who will also be gi giitcd sudi 
right to rocruit upon condilion nf mglclng similar investmenu.. 
f^reviOed, That, the profits uf the person cinplu.iiiy .udi a 
pinn nrc dem/ud primarily from the recruitment of uthui 
persons info the pluii iat||Li than from lIil joIo of consumer 
P^urtp spp.'irr- and uedit. Trovidod, futhoi, ThuL the 
wtntinn nn the nuiiiLu uf puiliripnnts does nut Uuiiyc Uie 
nature of the plan.] OR "PSEUDO-INVESTMENTS" REFER 
TO ANY BUSINESS STRUCTURE, SALES OR 
MARKETING PLAN OR SCHEME SUCH AS:
"1) "PYRAMID SALES SCHEME" REFERS TO A 
SALE DEVICE OR PLAN WHEREBY, UPON CONDITION 
THAT AN INVESTMENT IS MADE BY WAY OF 
PURCHASING GOODS OR PAYING A FEE, A PERSON IS 
GRANTED BY A MANUFACTURER OR THE 
MANUFACTURER'S REPRESENTATIVE THE RIGHT TO 
SELL PRODUCTS AND SERVICES AS WELL AS RECRUIT 
ONE OR MORE ADDITIONAL PERSONS WHO WILL BE 
GRANTED SUCH RIGHT TO RECRUIT, UPON 
CONDITION OF MAKING SIMILAR INVESTMENTS;
"2) "PONZI SCHEME" REFERS TO A BUSINESS 
STRUCTURE OPERATED BY A PERSON OR GROUP, 
NATURAL OR JURIDICAL, WHERE THERE IS NO TRUE 
PRODUCT OR SERVICE BEING OFFERED IN EXCHANGE 
FOR THE INVESTMENT AND WHERE THE MONEY


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tendered by new investors are paid to 
earlier INVESTORS;
"3) "TELEMARKETING FRAUD" REFERS TO A 
SCHEME WHERE HIGH PRESSURE SALES TACTICS ARE 
MADE OVER THE PHONE WITH THE INTENT TO MAKE 
THE INVESTOR BUY INTO A FRAUDULENT OR NON­
EXISTENT INVESTMENT OFFERING; AND
4) 'TECHNOLOGY FRAUD" REFERS TO A 
SCHEME WHEREIN INVESTORS ARE DECEIVED INTO 
MAKING PURCHASES OF OR INVESTMENTS ON NON­
EXISTENT PRODUCTS, THROUGH THE INTERNET OR 
DIGITAL PLATFORMS."
"x X X."
Sec. 6. A new Article 54 is hereby inserted after the renumbered Article 53 of
Republic Act No. 7394, as amended, and the subsequent articles shall be renumbered 
accordingly:
"ARTICLE 54. BILLING STATEMENTS AND 
OTHER TRANSACTION DOCUMENTS. - BILLING 
STATEMENTS AND OTHER TRANSACTION 
DOCUMENTS MAY BE SENT IN PRINTED OR 
ELECTRONIC FORM AT THE OPTION OF AND WITHOUT 
ANY ADDITIONAL COST TO CONSUMERS. THE 
CONSUMERS' RIGHT TO SELECT THE MODE IN WHICH 
THEY RECEIVE THEIR BILLING STATEMENTS AND 
OTHER TRANSACTION DOCUMENTS MAY NOT BE 
CONDITIONED ON THE VALUE OF THE PRODUCTS OR 
SERVICES PROVIDED IN THE TRANSACTION."
Sec. 7. Article 53 of Republic Act No. 7394, as amended, is hereby amended to 
read as follows:
"Article [53r] 56. Chain Distribution Pians or [Pyramid 
Saics Schemes:] PSEUDO-INVESTMENTS. - Chain 
distribution plans or [pyramid sales schemes] PSEUDO-


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INVESTMENTS shall not be employed in the sale of 
consumer products."
read astl'lows^"'6 ^ °f RePUb'iC N°' 73H " amend8d' " hereby amended to
"Article [64r] 67. Fraudulent Practices Relative to 
Weights and Measures. - The following acts relating to 
weights and measures are prohibited:
"x X X
"L) FOR ANY PERSON TO CONCEAL OR DESTROY 
(1) A FALSE OR COUNTERFEIT SEAL, STICKER,
brand, stamp, tag, certificate, license or dye,
OR (2) AN ALTERED, TAMPERED, VANDALIZED SCALE, 
BALANCE, WEIGHT, OR MEASURE TO PREVENT 
DISCOVERY AND SEIZURE; OR
[I] M) for any person to procure, OR COOPERATE 
IN, OR PROFIT FROM THE commission of any such offense 
abovementioned by another.
Instruments officially sealed at some previous time 
which have remained unaltered and accurate and the seal or 
tag officially affixed thereto remains intact and in the same 
position and condition in which it was placed by the official 
sealer or his duly authorized representative shall, if presented 
for sealing, be sealed promptly on demand by the official 
sealer or his authorized representative without penalty except 
a surcharge fixed by law or regulation."
Sec. 9. Article 76 of Republic Act No. 7394, as amended, Is hereby amended to 
read as follows:
"Article [76t] 79. Prohibited Act on Labeiing and 
Packaging. - It shall be unlawful for any person, either as 
principal or agent, engaged in the [labeling or packaging]
SALE, DISTRIBUTION, MANUFACTURING of any
consumer product, to display, SELL, or distribute, or to cause


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to be displayed, SOLD, or distributed In commerce any
consumer product whose package or label does not conform 
to the provisions of this chapter.
"CONSUMER PRODUCTS THAT DO NOT COMPLY 
WITH THE DATE LABEL REQUIREMENT SHALL NOT BE 
SOLD OR DISTRIBUTED IN THE MARKET ONE (1) YEAR 
UPON THE ENACTMENT OF THIS ACT.
"The prohibition In this chapter shall not apply to 
persons engaged In the business of wholesale or retail 
distributors of consumer products OR CONSUMER
products manufactured outside the country
AND DIRECTLY SHIPPED FROM THE MANUFACTURER 
TO CONSUMER BY MAIL OR OTHER DELIVERY 
SERVICES except to the extent that such persons:
a) are engaged In the packaging or labeling of such 
products;
b) prescribe or specify by any means the manner in 
which such products are packaged or labeled; or
'c) having knowledge, refuse to disclose the source of 
the mislabeled or mispackaged products."
Sec. 10. Article 77 of Republic Act No. 7394, as amended. Is hereby amended 
to read as follows:
"Article [77r] 80. Minimum Labeiing Requirements for 
Consumer Products. - All consumer products domestically 
sold whether manufactured locally or imported shall indicate 
the following in their respective labels of packaging:
"x X X
g) country of manufacture, if imported; [afid]
h) if a consumer product is manufactured, refilled or 
repacked under license from a principal, the label shall so 
state the fact; AND


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I) ITS "manufacturing DATE"
"EXPIRATION DATE", AND IF APPLICABLE, THE "BEST 
before DATE". THE UNIFORM DATE LABEL MUST BE
printed clearly and legibly on the ubel in 
the following ORDER: MONTH, DAY, AND YEAR. 
the day and the year must be written in 
figures, while the month must be written in
WORDS. THE TEXT MUST BE IN A SINGLE EASY-TO- 
READ TYPE STYLE USING UPPER- AND LOWER-CASE 
LETTERS IN THE STANDARD FORM. THE USE OF "USE- 
BY", "CONSUMER BEFORE", "BEST IF USED BY" AND 
OTHER SIMILAR PHRASES SHALL NOT BE USED AS
date labels on the packaging of consumer
PRODUCTS.
"for purposes of this act, 
"MANUFACTURING DATE" REFERS TO THE DATE 
WHEN THE PRODUCT WAS PRODUCED OR MADE BY 
THE MANUFACTURER; "BEST BEFORE DATE" REFERS 
TO THE DATE WHEN THE QUALITY OF THE PRODUCT 
BEGINS TO DETERIORATE, BUT STILL ACCEPTABLE 
FOR CONSUMPTION BEFORE THE EXPIRATION DATE; 
and "EXPIRATION DATE" REFERS TO THE DATE 
STATED ON THE LABEL OF FOOD, DRUG, COSMETIC,
OR SIMILAR CONSUMER PRODUCT AFTER THE 
SAFETY, EFFICACY, QUALITY OR POTENCY MUST 
HAVE RUN ITS COURSE."
The following may be required by the concerned 
department in accordance with the rules and regulations they 
Will promulgate under authority of this Act:
"x X X."
Sec. 11. Article 84 of Republic Act No. 7394, as amended, is hereby amended 
to read as follows:
10


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"Article [84.] 87. Additional Labeling Requirement for 
Food. - The following additional labeling requirements shall 
be imposed by the concerned department for food:
"a) [ei^ify-er] MANUFACTURING DATE, expiration 
date, [where] and WHENEVER applicable, THE BEST 
before DATE;
"X X X."
. "pu“ " ~ 7“- “ ■™'"-'
"Article [8fc] 89. Labeling of Drugs. - The Generics 
Act, AND OTHER LAWS AMENDATORY THERETO, shall 
apply in the labeling of drugs. THE FOOD AND DRUG
administration shall ensure THAT ALL DRUGS 
manufactured and distributed locally shall 
have "manufacturing DATE" AND "EXPIRATION 
DATE" ON THEIR UBELS. THE UNIFORM DATE LABELS 
required MUST BE PRINTED CLEARLY AND LEGIBLY 
ON THE LABEL IN THE FOLLOWING ORDER: MONTH, 
day and year, the day and the year MOST BE 
WRITTEN IN FIGURES WHILE THE MONTH MUST BE 
WRITTEN IN WORDS. THE TEXT MUST BE IN A SINGLE 
EASY-TO-READ TYPE STYLE USING UPPER- AND
lower-case letters in the standard form.
"FOR PRODUCTS RECONSTITUTED PRIOR TO 
USE, AND THOSE WHICH CAN BE ADMINISTERED 
MULTIPLE TIMES, THE LABEL SHALL INCLUDE THE 
PERIOD OF GUARANTEED SAFETY, EFFICACY, AND 
QUALITY OF THE RECONSTITUTED PREPARATION
AFTER FIRST OPENING AT GIVEN STORAGE 
CONDITIONS."
Sec. 13. Article 87 of Republic Act No. 7394, as amended, is hereby amended 
to read as follows:
11


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"Article [8?,] 90. Additional Labeling Requirements for 
Cosmetics. - me following additional requirements may be 
required for cosmetics:
"a) manufacturing DATE AND expiry or 
expiration date;
"X X X."
Of Re NC' !4' A neW ArtiCle 92_A iS hereby inserted after the renu,dbered Article 92 
of Republic Act No. 7394, as amended:
"ARTICLE 92-A. ENGLISH OR FILIPINO
translations of product labels written in 
foreign characters or languages. —
CONSUMER PRODUCTS WITH PRODUCT LABELS 
WRITTEN IN FOREIGN CHARACTERS OR LANGUAGE 
SHALL BE ALLOWED ENTRY INTO THE COUNTRY AND 
INTRODUCED INTO COMMERCE ONLY IF THEY HAVE 
A CORRESPONDING ENGLISH OR FILIPINO 
TRANSLATION TO ENABLE THE AUTHORITIES TO 
determine whether the PRODUCT HAS COMPLIED 
WITH ALL THE OTHER LABELING REQUIREMENTS AS 
WELL AS PROVIDE THE CONSUMERS PROPER
guidance on the contents and origin of the
PRODUCT."
Sec. 15. A new Article 92-B is hereby inserted after the new Article 92-A of 
Republic Act No. 7394, as amended:
article 92-B. official SOURCES OF 
information for imported consumer
PRODUCTS. - IMPORT DATA FROM THE BUREAU OF 
CUSTOMS AND BUREAU OF IMPORT SERVICES OF THE 
DEPARTMENT OF TRADE AND INDUSTRY SHALL BE 
RECOGNIZED AS OFFICIAL SOURCES OF 
INFORMATION TO VALIDATE THE FOLLOWING
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INFORMATION RELATTVF Tn «
TM 
kelative to a particular
IMPORTED CONSUMER PRODUCT:
A) COUNTRY OF MANUFACTURE;
"B) NAME AND ADDRESS OF MANUFACTURER 
OR EXPORTER;
•C) NAME AND ADDRESS OF IMPORTER OR 
CONSIGNEE;
"D) VALUE AND VOLUME OF SHIPMENT;
"E) DATE OF ARRIVAL; AND
F) OTHER INFORMATION RELEVANT TO THE 
SHIPMENT IN QUESTION."
to readts'foibws:,Cle U6 °f RePUb'IC N°' 73H 35 amended'iS hereby amended
'’Article 116, Permit to Conduct Promotion. ~ No 
person shall conduct any sales
maniifnrturing cntu puses] PROMOTION OF PRODUCTS 
and services OR THE SALE THEREOF, THROUGH 
AND WITH THE USE OF ALL FORMS OF MEDIA
information and communications'
TECHNOLOGIES, INCLUDING BEAUTY CONTESTS 
that ARE NATIONAL IN CHARACTER, SPONSORED 
and promoted by PRODUCERS, MANUFACTURERS, 
distributors, suppliers, importers, RETAILERS
OR THEIR AGENTS without first securing a permit from the 
concerned department at [teas^-thirty^-^-^atendar] 
days prior to the commencement thereof. 
tUfHoso on objection or doniol is received within fifteen (IS) 
days from filing of the opplicatiun, the same slull Lu JcLinod 
approved and the promotion compoign or activity may be 
conducted]. Provided, That any sales promotion campaign 
using medical prescriptions or any part thereof or attachment
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Shall not be
allowed, nor a permit be issued thereof
- ~within ninety (9o) d-a-
under this It nthe 
^ W'th 1,16 imPtemen«ng agencies
, other relevant government agencies and stakeholder; shall
promulgate the rules and regulations to effectively implement the provisions of this
Sec. 18. SeparMty c/ause. - If any provision of this Act is declared 
andTlfert.1'01131, t^6 rerna'n<ier tllereof not otherwise affected shall remain in full force
Sec. 19. Repealing Clause. - All laws, presidential decrees, executive ordem 
with:i~"“onsoradmi“
wl. 
of this Act are hereby repealed, amended, or modihed Zd::.
Sec. 20. Effectmty. - This Act shall take effect fifteen (15) days following its 
publication in the Omaa, Caaelte, or In a newspaper of general circujion 
Approved,
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