FOURTEENTH CONGRESS OF THE) 
REPUBLIC OF THE PHILIPPINES 
) 
Second Regular Session 
Introduced by Senator Manny Villar 
EXPLANATORY NOTE 
Media, be it print or broadcast is considered to be one of the most 
powerful and effective medium of communication as it stretches from rural to the 
remotest parts of every nation. It tends to affect and influence every individual's 
opinion or decision on any matters of public concern. One of the fundamental 
principles under a democratic society is the constitutional guaranteed right of free 
expression, Although such right is entitled under the broad protection of the 
freedom of expression clause under our constitution, it is neither absolute nor an 
unbridled right. That protection can only be extended to speech or publications 
that are entertaining, instructive and informative. 
The Supreme Court held that the freedom of film, television and radio 
broadcasting is somewhat lesser in scope than the freedom accorded to 
newspapers and other print media. The difference in the treatment is due to the 
latter's vulnerability to abuse and its unique accessibility and influence to 
children. 
The proposed bill aims to regulate advertisements and impose stiffer 
penalties both to print and media broadcast agencies who undermines and 
exploits women and those that extols violence in the practice of their advertising 
profession. 
Based on the foregoing, it is earnestly sought the immediate passage of 
this proposed bill. 
MANNYVI LAR 
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FOURTEENTH CONGRESS OF THE) 
Second Regular Session 
REPUBLIC OF THE PHILIPPINES 
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SENATE 
Introduced by Senator Manny Villar 
AN ACT PENALIZING ANY ADVERTISING AGENCY, TELEVISION OR 
RADIO STATION AND PUBLICATION WHICH EXPLOIT 
WOMEN AND GLORIFY SEXUAL VIOLENCE IN ITS 
ADVERTISEMENTS 
Be it enacted by the Senate and House of Representatives of the 
Philippines in Congress assembled: 
SECTION 1. Short Title. - This Act shall be known as the "Advertisement 
Regulation Act of 2007". 
SEC. 2. Declaration of Policy. - Realizing the need to protect the morals 
of society, in view of the pervasive effect of advertisements in various media on 
the values of children and the public in general, and recognizing the need to 
protect the vulnerable sectors of society from machinations and manipulations 
designed to increase profit, it is hereby declared the policy of the State to 
regulate advertisements in print, radio, television, outdoor advertisements 
including posters and billboards, in 'I movie theaters and other media. 
SEC. 3. Definition of Terms. - For purposes of this Act, the following 
terms shall mean: 
(a) "Advertisement" refers to any paid form of nonpersonal presentation 
and promotion of ideas, goods and services by an identified sponsor. 
Advertisement may be in print, radio, television, cable television, 
outdoor advertisement including posters and billboards, in movie 
theaters or in any other media. 
(b) "Advertising agency" refers to any person, firm, corporation, 
partnership, association or other entities engaged in solicitation, 
production or conceptualization of advertisements in any media 
(c) "Sexual violence" refers to any prejudice, discrimination, harassment 
or physical violence committed upon a person by another because of 
his or her gender, or the perception that persons belonging to a 
particular gender are weak. 
(d) "Sexual exploitation" shall include any portrayal or attitude of an 
individual or an object as sexually attractive or stimulating which 
portrayal or 
attitude are naturally calculated to excite impure 
imaginations and are not germane to the goods or services that are 
advertised. 
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SEC. 4. Prohibition and Penalties. -Any advertising agency, television or 
radio station and publication which exploit individual and glorify sexual violence in 
its advertisements shall, for the first offense, be liable for a fine of not less than 
Fifty thousand pesos (P50,OOO.OO) nor more than Seventy thousand pesos 
(P70,OOO.OO) plus suspension of license or permit for thirty (30) days; for the 
second offense, to a fine of not less than Seventy thousand pesos (P70,OOO.OO) 
nor more than Eighty thousand pesos (P80,OOO.OO) plus suspension of license or 
permit for sixty (60) days; and for the third and final offense, imprisonment of not 
less than six (6) months nor more than six (6) years or a fine of not less than 
Eighty thousand pesos (P80,OOO.OO) nor more than One hundred thousand 
pesos (P100,000.00), or both such imprisonment and fine, at the discretion of the 
court, plus the cancellation of the license or permit. 
If the offender is a firm, corporation, partnership or association, the 
penalty shall be imposed upon the owner, manager, president or any 
responsible officer of the advertising agency, television or radio station and 
publication. 
If the offender is an alien, he shall be deported after serving his sentence 
without further proceeding and shall be barred from entering the Philippines. 
SEC. 5. Monitoring. - The Movie and Television Review and 
Classification Board shall monitor compliance with the provisions of this Act. 
SEC. 6 .  Rule-making Powers. - The Board 
and the Department of 
Justice shall promulgate a prosecution of violators of this Act and other 
necessary rules and regulations for the effective implementation of this Act. 
SEC. 7. Repealing Clause. - No provision of this Act shall affect Article 
201, Title VI of the Revised Penal Code, as amended. All other laws, executive 
orders, decrees, rules or regulations and other issuances or parts thereof which 
are inconsistent herewith are hereby repealed or amended accordingly. 
SEC. 8. Effectivity Clause. -This Act shall take effect upon its approval 
Approved, 
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