FIFTEENTH CONGRESS OF THE REPUBLIC 
) 
OF THE PHILIPPINES 
) 
First Regular Session 
) 
Introduced by Senator Miriam Defensor Santiago 
EXPLANATORY NOTE 
The Constitution, Article 2, Section 9, provides: 
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The State shall promote a just and dynamic social order that will 
ensure the prosperity and independence of the nation and free the 
people from poverty through policies ... that provide an improved 
quality oflife for all. 
In 2004, there were already abont 8,000 billboards in the Metropolitan Manila Area 
(MMA) and these continue to grow in number and size. The larger ones are found mainly along 
EDSA, particularly in the stretches found in the cities of Mandaluyong and Makati, along the 
South Luzon Expressway (SLEX) and practically along every major metropolitan thoroughfare 
with high vehicular and pedestrian traffic. In the SLEX for instance, these maybe found at 
densities from 5 to 12 billboards per kilometer. 
Apparently, the advertisers believe that the larger and more overwhelming the size of the 
billboard, the better it would be for promoting their products. While that may benefit the 
advertisers, the billboards foisted on the hapless commuters actually degrade the quality of the 
streetscape experience. The road right-of-way (RROW, commonly termed "street") is a public 
domain and for the general public to use, enjoy and experience. Instead, parts of the RROW have 
become, claustrophobic, unsafe and unkempt, mainly due to the overwhelming presence of 
billboards and'their steel support structures. The streetscape has become one large convoluted 
and cluttered canvass of oftentimes unwanted visual information we can all do without. 
billboards now contribute to a new kind of pollution - one that is visual, without even 
mentioning some moral questions engendered by some. 


In the face of private enterprise and the promise of regular income, local government 
units (LGUs) have taken the easy way out and have often colluded with private entities to violate 
national laws on buildings and structures in order to accommodate the erection of billboards. Not 
content with cutting up or festooning the streetscape with their visual clutter, we now find 
billboards wrapped around buildings (compromising natural light and Ventilation) or mounted on 
firewalls of tall buildings (violating prescribed limits on physical development potentials and 
even property rights. There is definite need to restore order in our streets and in our properties 
and we can start by correcting mistakes spawned by the liberal interpretation of the intent of laws 
on buildings and structures as these apply to billboards. 
This bill seeks to impose stricter safety standards for billboards, and will punish erring 
billboard owners, users, and government officials. * 
, This bill was originally filed during the Fourteenth Congress, First Regular Session. 
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FIFTEENTH CONGRESS OF THE REPUBLIC 
) 
OF THE PHILIPPINES 
) 
First Regular Session 
) 
SENA9t 
S. No. 
' 
.,pL 
, 
Introduced by Senator Miriam Defensor Santiago 
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AN ACT 
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REGULATING THE PLACEMENT OF BILLBOARDS INCLUDING 
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THEIR SUPPORT STRUCTURES ALONGSIDE NATIONAL ROADS AND 
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ROWS 
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Be it enacted by the Senate and House of Representatives of the Philippines in Congress 
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assembled: 
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SECTION 1. Short Title. - This Act shall be known as the "Th<! Billboard Regulation Act 
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of2010." 
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SECTION 2. Declaration of Policy. - It is the declared policy of the State to ensure an 
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improved quality of life for all through continuing efforts to improve the naturallbuilt and 
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physical/non-physical environments. It is also the policy of the state to preserve public spaces as 
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public domain and not to allow the use of such spaces for private enjoyment nor benefit. 
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SECTION 3. Definition of Terms. -As used in this Act, the terms 
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(1) 
"Air Right" means the right to physically develop and subsequently 
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benefit or profit from the continued use of the air space above the 
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national road right-of-way (RROW) or other national rights-of-way 
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(ROWs) or legal easements or private/ public property outside or along 
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such ROWs or easements, subject to the payment of lease to the 
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appropriate party for availing of such rights. The upper limit of the air 
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rights is the airways navigational path such as the clearance limits of 
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aerodrome and flight patterns. 
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(2) 
"Alignments" are the surface areas/ spaces traversed by a national 
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RROW, similar ROWs, legal easements or similar public spaces, 
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which form part of the public domain and are therefore disallowed 
sites for billboards. 
(3) 
"Accredited Professional Organization (APO)" is a non-governmental 
organization (NGO) of regulated development professionals who deal 
purely with the natural and built environments, duly accredited by the 
Professional Regulation Commission (PRC). 
(4) 
"Architect" is a regulated development professional who is a holder of 
a Certificate of Registration or of a Special/Temporary Permit to 
Practice the profession of architecture in the Philippines and of a 
license in the form of a professional identification (ID) card duly 
issued by the Professional Regulation Commission (PRC) in full 
accordance with R.A. No. 9266, its IRR and derivative regulations. 
(5) 
"Billboard" means a non-mobile attention-getting device consisting of 
a support structure, a display or message area, a lighting system and 
related components. The term also refers to all types of identification, 
description, illustration, images, pictures, display or device which is 
affixed to or represented directly or indirectly upon a portion of a 
building/ structure, support structure or land and which directs 
attention to a product, place, activity, person, institution, business, idea 
or belief. The term shall be generic and shall collectively refer to but 
not be limited to multi-media or tri-vision billboards, neon or other 
illuminated signs, painted signs and the like. 
(6) 
"Billboard Unit" or "BU" shall refer to one (1) display with a total 
surface area of anywhere between seven and five tenth square meters 
(7.5 sqm) minimum to twenty eight square meters (28 sqm, at a total 
panel height of 4 meters by a length of 7 meters, including border and 
trim but excluding supports) maximum for existing/proposed national 
urban RROWs/ROWs and anywhere between twenty eight and one 
tenth square meters (28.1 sqm,) minimum to fifty six square meters 
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(56 sqm) maximum to at a total panel height of 6 meters by a length of 
9.33 meters (including border and trim but excluding supports) 
maximum for existing/proposed national rural RROWs/ROWs. 
(7) 
"Building Height Limit or BHL" means the maximum height to be 
allowed 
for 
a 
building/structure 
based 
on 
their 
proposed 
use/occupancy. The BHL is generally measured from the established 
grade line to the topmost portion of such a building/ structure, 
inclusive of a billboard mounted on top of such a building/structure. 
(8) 
"Cantilevered Support Structure" means a support structure that is not 
directly planted on the ground or any portion of the national RROW, 
similar ROWs or legal easement; such a structure may rest on a 
portion of a building or another support structure not originally 
plauned/ designed to support a billboard; a cantilevered structure is 
necessary so that the effective width of the sidewalk or similar 
components of the RROW are neither compromised nor lessened; 
(9) 
"Carriageway" or "Roadway" means the portion or component of the 
national RROW on which land-based transportation conveyances such 
as motor vehicles are allowed to pass or park. For national RRROWs, 
the term may be "Railway" and for national WROWs, the applicable 
term may be "Waterway" or "Vessel-way". 
(10) "Content" means the message and image components of a display 
which may be advertising, commercial, directional or general public 
information in intent. 
(II) Controlled portion of the road right-of-way (RROW) of a proposed 
national rural road or within 150 meters of the edge of the RROW of 
an existing national rural road or within 100 meters of the edge of the 
RROW of a proposed national urban road within 50 meters of the edge 
of the RROW of an existing national urban road; the foregoing shall 
apply to similar rights-of-way (ROWs) as defined under this Act; the 
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classification as to proposed or existing national RROW or ROW shall 
be defined by the Department of Public Works and Highways 
(DPWH) in the implementing rules under Section 15 of this Act; 
(l2) "Display" means the material or device mounted on the billboard 
support structure together with its content/ message. A display surface 
area in excess of one square meter (1 sqm), with a least dimension of 
one meter (lm), shall be considered part of a billboard. 
(13) "DILG" means the Department ofInterior and Local Goverument. 
(14) "DOTC" means the Department of Transportation and Communication 
which maintains exclusive control over national ROWs. 
(15) "DPWH" means the Department of Public Works and Highways 
which maintains exclusive control over national RROWs. 
(16) "Environmental Planner" is a regulated development professional who 
is a holder of a Certificate of Registration or of a Special/Temporary 
Permit to Practice the profession of architecture in the Philippines and 
of a license in the form of a professional identification (ID) card duly 
issued by the Professional Regulation Commission (PRC) in full 
accordance with P.D. 1308, its IRR and derivative regulations. 
(17) "Firewall" means a reinforced masonry or reinforced concrete 
separator with the appropriate fire-resistive rating and which shall be 
positioned between buildings/ structures to maintain the fire integrity 
of each building/ structure. Firewalls that are erected along and/or 
above property lines utilize a substantial portion of the maximum 
development potential of a property and shall therefore have no 
openings except for the permitted vent wells specified under the 1977 
National Building Code of the Philippines (NBCP) and its 
Implementing Rules and Regulations (IRR). Firewalls are not 
envisioned as a mounting surface for billboards and other types of 
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display under the NBCP and its IRR as such billboards/ displays also 
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constitute a fire and safety hazard to an adjoining property. 
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(18) "Intersections" are common surface areas or spaces shared by two (2) 
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or more national RROWs, similar ROWs or legal easements or a mix 
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of such public spaces, which fonn part of the public domain and are 
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therefore disallowed sites for billboards. 
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(19) "IRR" means the Implementing Rules and Regulations. 
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(20) "Legal Easement" means a public open space mandated under law 
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that must be absolutely free of all forms of physical obstructions that 
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can negatively affect natural light and ventilation within such a space 
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or that can impede access to or the full recreational use of such a space 
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by the general public. Legal easements also refer to the public area that 
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may lie between the legally usable portions of a private/public 
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property and natural or built bodies of water or waterways. 
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(21) "Lighting System" means the luminaries/ complete lighting units, 
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power source and connections, controls and all support structures/ 
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devices that ensure the continuous illumination of a display. 
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(22) "LGU" means the Local Govenunent Unit (LGU) as defined under 
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RIA. No. 7160, otherwise known as the 1990 Local Government Code. 
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(23) "Minimum Billboard Unit" shall refer to one (1) display with a 
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maximum total surface area of seven and five tenth square meters 
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(7.50 sqm), a multiple of the 225 sqm Maximum Billboard Unit. It 
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shall have a least dimension of one meter (1 m). 
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(24) "Maximum Billboard Unit" shall refer to one (1) display with a 
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maximum total surface area of two hundred twenty five square meters 
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(225 sqm). 
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(25) "MMDA" means the Metropolitan Manila Development Authority. 
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(26) "NBCP" means the 1977 National Building Code of the Philippines, 
otherwise known as Presidential Decree or P.D. No. 1096 or its future 
iterations. 
(27) "Non-Conforming 
Billboard" 
means 
any 
billboard 
lawfully 
constructed prior to the enactment of this Act, but which fails to 
conform to its provisions. 
(28) "Billboard" means a billboard positioned at a fixed location, usually 
along a national road right-of-way (RROW), where it can be readily 
and continuously viewed by the passing pUblic. 
(29) "Official Signs" mean directional or information-conveying signs, in 
whatever form allowed under the IRR of this Act that are officially 
issued and erected by or through the national or local government for 
the purpose of public service. 
(30) "Professional Regulation Commission" is the entity that administers 
the regulated professions in the Philippines, including those that deal 
with the natural and built environments, in full accordance with RA. 
No. 8981 (The PRC Modernization Act of 2000), its IRR and 
derivative regulations. 
(31) "Professional Regulatory Boards (PRBs)" are the regulatory entities 
overseeing the practice of regulated professionals under the 
Professional Regulation Commission (PRC) e.g. the PRB of 
Architecture, the PRB of Environmental Planning. 
(32) Regulated Area means all areas inside the boundaries of a LGU which 
are adjacent to and within 201 meters of the edge of the national road 
right-of-way (RROW) within that LGU. Where a controlled portion of 
the national RROW terminates at a LGU boundary which is not 
perpendicular or normal to the centerline of the national RROW, a 
regulated area also means all areas inside the boundary of such LGU 
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which are within 201 meters of the edge of the right-of-way of the 
national RROW in the adjoining LGU. 
(33) "Residual Areas" are spaces that may fall outside the alignments or 
intersections of two (2) or more national RROWs, similar ROWs or 
legal easements or a mix of such public spaces, which still form part of 
the public domain and are therefore disallowed sites for billboards. 
(34) "ROW" means a national Right-of-Way, including the airspace above 
such a ROW. 
(35) "RROW" or national "Road-Right-of-Way" or "Street" means a public 
open space for the continuous flow of pedestrian and vehicular traffic, 
including the air space above such RROW that must be free of all 
forms of prohibited physical obstructions. The national RROW or 
street is the surface area lying between two (2) or more parallel 
properties and its width is horizontally measured from opposite 
property lines. 
(36) "RRROW" means a national Railroad-Right-of-Way consisting of the 
railway/ tramway/ tracks on which the trains actually pass; the buffer 
areas on either side of the railway for operational safety and fixed 
facilities for passenger exchanges, inclusive of the airspace above such 
aRRROW. 
(37) "Support Structure" means the rigid framework on which the display 
or attention-catching device of a billboard shall be mounted. The 
foundation and superstructure for part of the support structure. 
(38) "Property Line" means the imaginary or defined line or a set of such 
interconnected lines and denoting the limits of a property. 
(39) "Setback" means a one (I)-dimensional quantity denoting the level 
horizontal distance measured at a ninety degree angle (90°) from the 
line formed by the outermost face of a building! structure or billboard 
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support structure to a property line, whereby both lines run parallel to 
each other. 
. (40) "Sidewalk" means the portion on each side of the national road right-
of-way (RROW) for the exclusive use of pedestrians and the disabled 
who are in transit. 
(41) "Scenic Vista" shall refer to a naturally occurrmg or a good 
combination of natural and man-made features in the viewable 
landscape and which offers the viewer a refreshing visual experience 
or respite. 
(42) "Temporary Sign" means a sign made of fabric/ cloth, vinyl/ plastic or 
similar light and/or combustible material, with or without frame Le., 
streamers, bills, posters and the like that are installed within or outside 
a ROW for display/public viewing for a limited period of time, subject 
to the issuance of the required permit/so 
(43) "UROW" means the Utility Right-of-Way means the area on which 
public utility lines e.g. power, telecommunications, water supply, 
drainage, sewer, gas, etc. are allowed to pass, including buffer/ safety 
zones, service! maintenance areas and the airspace above such a 
UROW. 
(44) "View Corridor" means the visually unobstructed width, depth and 
height of all available sight lines running through and along national 
RROWs, legal easements and similar ROWs, open spaces within lots 
including yards and courts or through and along designated public 
spaces including recreational areas. View corridor also means specific 
ranges of sight lines from a building or structure to a specific natural 
or man-built object and/ or development considered of beauty or value. 
(45) "WROW" means a national Water Right-of-Way found in inland 
waterways such as rivers, streams, lakes, canals and the like and 
consisting of the waterway/ vessel-way on which boats/ ships/ barges 
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pass, the embankments and portions of the shore areas used to access 
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the waterway/ vessel-way, including the airspace above such a 
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WROW. 
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(46) "Yard" means a two (2)-dimensional space consisting of the vacant 
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land area between the outermost portion of a billboard including its 
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support structure and the property lines. 
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SECTION 4. Regulation of Billboards. - Any billboard erected, modified, retrofitted, 
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rehabilitated or otherwise altered. and thereafter exhibited after the effective date of this Act shall 
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comply with the following requirements: 
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~.l. Position along National RROWs, ROWs and Legal Easements 
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. (l) No billboard shall be located in a position that obstructs or obscures the 
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view of vehicular or pedestrian traffic in such a manner as to endanger 
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their safe movement thereof. billboards shall not be erected in a manner 
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that can confuse or obstruct the view or interpretation of any official 
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traffic sign, signal or device. 
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(2) The outermost portion or projection of a billboard or its support structure 
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or its lighting system shall be located at least five meters (5m) from the 
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outermost line of the national street or RROW, RRROW, DROW, 
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WROW, legal easement and the like. 
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(3) Billboards shall not be erected on any structure or portion thereof found 
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within the national RROW, RRROW, DROW, WROW, legal easement 
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and the like. The air rights over such ROWs and legal easements shall 
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not be availed of for the purpose of erecting billboards. 
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(4) Temporary signs, regardless of material, intended use and size, including 
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election-related signs or signs showing the names and/or likeness of 
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elective/ appointed officials, shall not be strung or installed over or 
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across a national RROW, RRROW, DROW, WROW, legal easement 
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and the like, unless otherwise permitted by the LOU concerned but in no 
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case shall the period of display exceed seven (7) calendar days. The 
LGU shall thereafter remove said temporary sign/s at the cost of the 
Owner. 
(5) Reckoned from the edge ofthe national RROW, all displays shall have a 
minimum clear! unobstructed viewing distance of from fifty to one 
hundred meters (50m to 100m) within the Metropolitan Manila Area and 
up to two hundred and one meters (201) outside Metro Manila. 
(6) No billboard shall be located within more than two hundred and one 
meters (201m) of the outermost portion of all interchanges or of the 
outermost portion of the national right-of-way (ROW) of all 
underpasses, overpasses, bridges, tunnels, station/ terminal! inter-modal! 
multi-modal structures and the like or from the center of an intersection. 
For existing! proposed national RROW widths of forty meters (40m) 
wide or wider, a distance of from fifty to one hundred and fifty meters 
(50m to 150m) shall apply. 
(7) No part of a billboard including its support structure shall be placed on, 
in or over any public property! domain, including national public! 
transportation/utility ROWs or utility!drainage easements or upon 
telephone!utility poles or upon natural features such as trees, rocks and 
the like. In particular, billboards shall not be erected or maintained or 
violate the air rights above a carriageway! roadway, railway or 
waterway! vessel-way. 
(8) Billboards shall not be erected at residual areas or along intersections 
of national RROWs, RRROWs, ROWs and legal easements or at or 
along intersections of such public spaces. 
(9) Billboards that may obscure or obstruct the view of vehicular or 
pedestrian traffic or that may interfere, imitate, resemble or be 
confused with official traffic signs, signals or devices shall not be 
permitted. billboards that prevent a clear and unobstructed view of 
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official traffic signs in approaching or merging traffic shall also not be 
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permitted. 
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(10) No billboard that may impair any scenic vista or view corridor from 
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the national RROW/ legal easement or from a building! structure along 
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such RROW/ legal easement shall be permitted unless the owner of the 
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building!structure waives his right to such scenic vista or view corridor 
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in writing. 
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11.2. Position within Private Property or Public Property outside RROWs/ ROWs/ 
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Legal Easements 
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(1) All billboards shall be erected in conformity with the fi'ont, side and rear 
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setback and yard requirements prescribed in the latest IRR of the 
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National Building Code of the Philippines (NBCP) and in the applicable 
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LGU zoning regulations. In case of conflict between such laws! 
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regulations, the more stringent lawslregulations shall prevail. 
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(2) No part of a billboard shall be placed on, in or over any private/ public 
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property without the written consent of the property owner or lawful 
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possessor and without the pelmit of the LGU concerned. 
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(3) A billboard mounted on a fire-walled property shall not utilize the air 
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rights of a private! public property adjoining such a fire-walled 
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property without the written consent of the property owner or lawful 
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possessor of the affected property and without the permit of the LGU 
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concerned. In case of the presence of official consent by the affected 
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property's owner or lawful possessor for a firewall-mounted billboard, 
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the same may opt to share in the income that may be derived from the 
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billboard in exchange for the use of the air rights. In case of the lack of 
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consent or refusal by the affected property's owner or lawful possessor 
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for a firewall-mounted billboard, only a painted display may be placed 
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on the firewall, still subject to the prior consent of the affected 
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property's property owner or lawful possessor and to the prior 
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permission of the LOU concerned. Neither a billboard mounted on the 
firewall nor a display painted on the firewall shall be allowed if there 
is lack of consent or official refusal/ objection by the affected 
property's owner or lawful possessor. 
(4) No billboard shall be erected or maintained upon or above the roof of 
any buildingl structure if the same is in violation of the NBCP and its 
IRR or more stringent laws. 
(5) No billboard shall be constructed on a property where the same can 
obscure or shade the windows or doors of adjacent buildings! structures. 
billboards shall not be made of reflective material that can redirect 
unwanted light towards adj acent buildings! structures. 
4.3. Billboard Spacing and Density 
(1) billboards located upon or oriented towards traffic traveling upon the 
same side of a national RROWI street with a minimum sixty meter 
(60m) width shall be spaced no less than five hundred meters (500m) 
apart. For narrower national RROWs, the spacing may be between two 
hundred meters to five hundred meters (200m- 500 m) depending on 
the allowed vehicle speeds on the RROW as determined by the 
DPWH. This distance shall be measured along a straight line between 
the two (2) nearest points of the billboards. The minimum spacing 
required shall not apply to two (2) displays viewed from different 
directions but which share a common support structure. 
(2) Regardless of national RROW widths, billboards shall not be located 
within a one hundred meter (lOOm) radius of another billboard even if 
the two (2) billboards are on different RROWsl streets. 
(3) billboards may only be single-faced or double-faced. In the case of 
double-faced billboards, the allowed display surface areal billboard unit 
on each face shall not exceed twenty eight square meters (28 sqm) per 
billboard unit! display! face, provided that applicable setback, yard and 
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building height limit (BHL) requirements of the NBCP and its IRR are 
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satisfied. 
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(4) Triple, quadruple or higher multi-faced billboards shall not be allowed 
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as these are already configured as buildings or solid structures that 
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unnecessarily block natural light and ventilation and pose public safety 
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problems. 
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4.4. Display Content and Lighting 
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(1) All display content for billboards and temporary signs must conform to 
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the standards set by the Advertising Board of the Philippines and!or the 
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government agency tasked or to be tasked with reviewing and approving 
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the display, as may be determined by law. 
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(2) All content exhibited in a foreign language shall similarly exhibit the 
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corresponding translation in either English or the local dialect!s. 
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(3) No billboard with any commercial content shall be permitted within all 
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properties zoned as residential nor within residential subdivisions. In the 
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case of a new residential subdivision, only commercial billboards 
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containing information on the residential subdivision shall be allowed. 
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(4) No billboard with any commercial content shall be erected within a two 
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hundred and one meter (201m) distance of the nearest property line of 
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declared historic or cultural sites or of institutional sites such as schools, 
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churches, hospitals, government buildings, public parks! playgrounds! 
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recreation areas, convention centers, cemeteries or any other area which 
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must be free of billboards with commercial content. 
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(5) Lighting: billboards shall be illuminated only by luminaries exuding a 
, 
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fixed! non-oscillating! non-fluctuating amount of light that shall not 
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produce glare or unwanted reflectance when directed at a display. 
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4.5. Allowable Dimensions for Billboard Displays 
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(1) Within two hundred one meters (201 m) of the edge of the national 
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RROW/ROW, the maximum surface area is fifty-six square meters (56 
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sqm) with a maximum height of fifteen meters (15 m). 
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(2) Between two hundred two meters (202 m) to four hundred four meters 
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(404 m) of the edge of the national RROW/ROW, the maximum surface 
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area is one hundred twelve square meters (112 sqm) with a maximum 
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height of thirty meters (30 m). 
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(3) Beyond four hundred four meters (404 m) of the edge of the national 
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RROWIROW, the maximum surface area is two hundred twenty-five 
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square meters (225 sqm) with a maximum height of sixty meters (60 m). 
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(4) The minimum dimension of one (1) side of a minimum display or 
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billboard unit shall be one meter (1 m). 
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(5) The maximum height shall be measured from the average elevation of 
, 
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the surface of the natural ground or existing sidewalk or carriageway 
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level (whichever is higher) up to the highest point of the billboard or any 
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of its components. This maximum height is contingent on the prior 
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satisfaction of the applicable setback, yard and building height limit 
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(BHL) requirements ofthe NBCP and its IRR. 
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(6) All billboards shall be erected in confonnity with the building height 
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limits (BHL) prescribed in the latest IRR of the NBCP and in the 
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applicable LGU zoning regulations, whichever is more stringent. 
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(7) Allowable variations from the standard measurements shall be reflected 
23 
in the IRR ofthis Act. 
24 
SECTION 5. Placement of Billboards with respect to Emergency Exits, Doors and 
25 
Windows. - No billboard shall be erected in such a manner that any portion ohts display or 
26 
supports will interfere in any way with the free use or operation of any fire escape, emergency 
27 
exit, door, window, standpipe and the like. A billboard shall not be erected, constructed and 
28 
maintained so as to obstruct any emergency exit or other openings or to prevent free passage 
14 


I 
from one part of a roof to any part thereof A billboard, in any form or shape, shall not in any 
2 
manner be attavhed to a fire escape or be so placed as to interfere with an opening required for 
3 
introducing natural light and ventilation into a building! structure. 
4 
SECTION 6. Fees and Inventory of Billboards. - As of the effective date of this Act, the 
5 
following fees for a billboard shall apply: 
6 
I) a one-time billboard inventory fee of Two Thousand Five Hundred 
7 
Pesos (P2,500); 
8 
2) an annual inspection fee of Seven Thousand Five Hundred Pesos 
9 
(P7,500); and 
10 
3) a building permit fee for a new billboard structure in accordance with 
II 
the NBCP and its IRR. 
12 
The inventory fees shall be collected by the LGU for turnover to the DPWH, the lead 
13 
agency for the conduct of the inventory. The DPWH in coordination with the other agencies such 
14 
as the MMDA (for the Metropolitan Manila Area only) and with the provincial LGUs, shall use 
15 
additional revenues to conduct a thorough countrywide inventory of all billboards, including 
16 
plotting the exact location of each sign, determining whether or not each sign has a valid permit 
17 
from the DPWH, MMDA and any LGU agency charged with regulating billboards. 
18 
SECTION 7. Billboard Permit Required. - Except as otherwise provided in this Act, no 
19 . billboard shall hereinafter be erected, constructed, maintained or altered until a billboard permit 
20 
has been issu~d by the DPWH and the LGU after payment of the required fees. An application 
21 
for a billboard shall be made in writing by a duly licensed outdoor advertising company andlor 
22 
by legitimate entities with in-house outdoor advertising services, on the permit forms furnished 
23 
by the authorities concerned and shall include such information as may be required for a 
24 
complete understanding of the proposed work. 
25 
The construction! erection permit or annual inspection clearances issued by the LGU for 
26 
a qualified entity to erect! operatel maintain a billboard may be revoked by the DPWH if the 
27 
billboard is: 
15 


1 
a. in violation of any provision of the NBCP andlor its latest IRR or 
2 
derivative regulations andlor poses a clear threat to public welfare, 
3 
safety and health; and/ or 
4 
b. in violation of any provision of this Act and/or its IRR or of any 
5 
provision of subsequent derivate rules and regulations (guideline/s, 
6 
standard/s, manual/s of procedure and the like) as subsequently 
7 
promulgated by the DPWH. 
8 
The LGU may likewise revoke the construction/ erection pennit or annual inspection 
9 
clearances they issued if the billboard fails to comply with any tenor therof. 
10 
The pennit/s or clearance/s issued by the LGU for the erection! operation! maintenance of 
11 
a billboard so revoked may be officially reinstated if the violations found have been properly 
12 
addressed/ remedied. 
13 
SECTION 8. Abatement of Dangerous Billboard/s. - When any billboard is found or 
14 
declared to be dangerous or ruinous, the LGU shall order its repair or demolition at the expense 
15 
of the Owner, depending upon the degree of danger to life, health or safety. This is without 
16 
prejudice to further action that may be taken under the provisions of the New Civil Code or the 
17 
NBCP and its IRR. 
18 
To facilitate the identification of the Owner, the necessary contact infonnation shall be 
19 
exhibited on the right lower comer of a billboard, pennanently attached to its support structure. 
20 
SECTION 9. Regulated Areas. No billboard shall be erected within the Regulated Areas. 
21 
The following types of billboards that may be pennitted to be erected within the Regulated 
22 
Areas, subj ect to other requirements as provided in this Act: 
23 
A. Class i-Official billboards. Directional or other official billboards erected and 
24 
main,tained by public officers or agencies pursuant to and in accordance with 
25 
direction or authorization contained in applicable law/s for the purpose of carrying 
26 
out an official duty or responsibility. 
16 


I 
B. Class 2-0n-premise billboards. Billboards not prohibited by law, which are 
2 
consistent with the applicable provisions of this Act and which advertise the sale or 
3 
lease of, or activities being conducted upon, the real property where the signs are 
4 
located. Not more than one such billboard advertising the sale or lease of the same 
5 
property may be permitted under this class in such manner as to be visible to traffic 
6 
proceeding in anyone direction on anyone national RROW/ ROW. Not more than 
7 
one such billboard, visible to traffic proceeding in anyone direction on anyone 
8 
national RROW/ ROWand advertising activities being conducted upon the real 
9 
property where the billboard is located, may be permitted under this class more than 
10 
15.3 meters from the advertised activity. 
II 
C. Class 3-Billboards within 19.31 kilometers direct/radial distance of advertised 
12 
activities. Billboards not prohibited by law, which are consistent with the applicable 
13 
provisions of this Act and which advertise activities being conducted within 19.31 
14 
kilometers direct/radial distance of such billboards. 
IS 
D. Class 4-Billboards in the specific interest of the traveling public. Billboards 
16 
authorized to be erected or maintained by law, which are consistent with the 
17 
applicable provisions of this Act and which are designed to give information in the 
18 
speCific interest of the traveling public. 
19 
E. Class 5-Small Billboards. All other billboards the dimensions of which do not 
20 
exceed 56 sqm in surface area. 
21 
SECTION 10. Official Signs Exempted. - The following official signs are exempt from 
22 
the restrictions of this Act that may also apply to signs: 
23 
1. Official highway route number signs, street name signs, directional, or other 
24 
official government signs; 
25 
2. Directional, information or public service signs, such as those advertising 
26 
availability of restrooms, telephone or similar public conveniences; 
27 
3. Official traffic signs, signals, devices and the like; and 
17 


I 
4. Official signs for memorial or historical places. 
2 
SECTION II. Possible Exemption for Billboards Only Above the Sidewalk Portion of the 
3 
RROW - DPWH and LGU may, at their discretion, issue permits for the erection of billboards, 
4 
whereby the permitted billboard is made to effectively contribute to positive urban design! 
5 
redevelopment, only above the sidewalk portion of the RROW ifthey comply with the following 
6 
requirements: 
7 
I. if the billboard and its cantilevered support structure is used to effectively 
, 
8 
hold in place and disguise/ conceal overhead electrical, telephone, cable TV 
9 
and similar utility lines that hover above the sidewalk and that may pose 
10 
possible danger to pedestrians; provided that such 
utility lines are also 
II 
effectively concealed from the view of persons within a property/ building or 
12 
structure without unduly compromising considerations of natural light and 
13 
ventilation; 
14 
2. if the billboard and its cantilevered support structure is also used to effectively 
IS 
provide a shelter from the elements for the pedestrians passing underneath; as 
16 
such, the billboard serves as a component of a virtual covered sidewalk 
17 
system; 
18 
3. if the billboard to cover the utility lines is officially permitted by the DPWH 
19 
and the MMDA (for the Metropolitan Manila Area) and the DILG (for areas 
20 
outside the Metropolitan Manila Area); and 
21 
4. if the allowed billboard does not exceed 1.2 meters in height and provides a 
22 
clear vertical distance of at least 4 meters for pedestrians passing underneath. 
23 
SECTION 12. Assisting Entities. - In compiling the billboard inventory and in the 
24 
crafting of the IRR of this Act, the DPWH as the lead agency that shall promulgate the IRR, shall 
25 
collaborate with other national agencies, the concerned LGUs, the MMDA, billboard permit 
26 
holders, non-governmental organizations and citizens' groups. 
18 


1 
SECTION 13. National Organization of Billboard Constructors. - A national 
2 
organization of Billboard Constructors to be accredited by the DPWH shall be registered with the 
3 
Securities and Exchange Commission, as a non-profit, non-stock corporation that shall self-
4 
regulate the billboard industry in accord with this Act. Membership in the said organization shaH 
5 
be required for all billboard constructors. 
6 
All companies/ entities desiring to engage in the construction! erection, alteration and 
7 
maintenance of billboards must be members in good standing of any local, national or 
8 
international outdoor advertising association and must abide by the Code of Ethics and 
9 
Guidelines that may be thereafter adopted by such associations. 
10 
SECTION 14. Responsible State-Regulated ProfeSSional. - Since billboards affect the 
II 
natural and built environments for which the registered and licensed Architects and/or 
12 
Environmental Planners are the primarily responsible state-regulated professionals, it shall be 
13 
unlawful for any natural or juridical person to erect, construct, enlarge, alter, repair, move, 
14 
improve, remove, convert, use or maintain any billboard or cause the same to be erected unless 
15 
the signature and dry seal of a registered and licensed Architect or Environmental Planner 
16 
appears on the construction! erection plans and specifications of the billboard. The involvement 
17 
of such a professional shall ensure that all laws and regulations pertaining to the placement/ 
18 
sitting, erection and maintenance of billboards are fully enforced. 
19 
SECTION 15. Penal Clause. - It shall be unlawful for any natural or juridical person to 
20 
erect, construct, enlarge, alter, repair, move, improve, remove, convert, use or maintain any 
21 
billboard or cause the same to be erected contrary to or in violation of any provision of this Act. 
22 
Any individual or firm, whether in the private or public sector, who shall violate any of 
23 
the provisions of this Act and/or commit any act hereby declared to be unlawful shall, upon 
24 
conviction, be punished by a fine not less than thrice (3x) amount of the billboard including its 
25 
support structure but not more than ten times (lax) the amount of said billboard including its 
26 
support structure or by imprisonment of not less than one (1) year but not more than five (5) 
27 
years, or both, at the discretion of the court. In case of a firm, partnership, corporation or 
28 
association, whether private or public, the penalty shall be imposed upon its official responsible 
19 


I 
for such violation and in case the guilty party is an alien, he/ she shall immediately be deported 
2 
after payment of the fine and/or service of his/ her sentence. 
3 
No officer or employee of this Republic, chartered cities, provinces, municipalities and 
4 
barangays, now or hereafter charged with the enforcement of laws, ordinances or regulations 
5 
relating to the 'Construction, erection or alteration of billboards, shall accept or approve any plans, 
6 
designs or specifications which have not been prepared and submitted in full accord with all the 
7 
provisions of this Act. Failure to comply with this provision shall be considered a corrupt 
8 
practice under RA No. 3019, otherwise known as the Anti-Graft and Corrupt Practices Act. 
9 
The penalties provided herein shall be notwithstanding any other criminal, civil and 
10 
administrative liabilities as maybe provided by law. 
II 
SECTION 16. Implementing Rules and Regulations (IRR). - Within ninety (90) days after 
12 
the effectivity of this Act, the DPWH, in full consultation with the Professional Regulatory 
13 
Boards (PRBs) of Architecture and Environmental Planning under the PRC, and with the PRC-
14 
Accredited Professional Organizations (APOs) of Architects and Environmental Planners, and in 
15 
coordination with other agencies of the national and local governments, shall adopt and 
16 
promulgate such rules and regulations, to carry out the provisions ofthis Act and which shall be 
17 
effective fifteen (IS) days following their publication in the Official Gazette or in two (2) major 
18 
daily newspapers of general circulation. An updating! amendment of the IRR shall be undertaken 
19 
by the DPWH every five (5) years, including the provisionls on the permit and related fees. 
20 
The IRR of this Act, to specifically include the proper spacing, density, sizing and 
21 
proportioning/configuration and format of billboards within RROWs/ streets as partly 
22 
determined by allowed vehicle speeds, ROWs and legal easements, shall be drafted by the 
23 
DPWH, DOTC and the MMDA for the Metropolitan Manila Area (MMA) and by the DPWH, 
24 
the DOTC, DtLG and the provincial LGUs for all other areas outsid<;l the MMA. The concerned 
25 
private sect<Jr <;lntities shall assist the said agencies in completing their tasks. 
26 
Depending on future need, the DPWH, again in full consultation with the PRBs of 
27 
Architecture and Environmental Planning under the PRC, and with the APOs of Architects and 
20 


1 
Environmental Planners, shall also prepare and promulgate the necessary guidelines, standards 
2 
and manuals of procedure in accordance with the lRR of this Act. 
3 
SECTION 17. Enforcement of the Act. - It shall be the primary duty of the DPWH, in 
4 
collaboration with the PRBs of Architecture and Environmental Planning, and the LGUs to 
5 
effectively enforce the provisions of this Act. All duly constituted law enforcement agencies and 
6 
officers of national, provincial, city or municipal government or of any political subdivision 
7 
thereof, shall, upon the call or request of the DPWH, render unqualified/ unconditional assistance 
8 
in enforcing the provisions of this Act and to prosecute any person violating the provisions of the 
9 
same. The Secretary of Justice or his duly designated representative shall act as legal adviser to 
10 
the DPWH and shall render legal assistance as may be necessary in carrying out the provisions of 
II 
this Act. 
12 
SECTlPN 18. Appropriations. -The amount necessary for the initial implementation of 
13 
this Act shall be charged against the appropriations of the Department of Education under the 
14 
current General Appropriations Act. Thereafter, such sum as may be necessary for its full 
15 
implementation shall be included in the annual General Appropriations Act as a distinct and 
16 
sep arate item. 
17 
SECTION 19. Separability Clause. - If any provisions or part hereof, is invalid or 
18 
unconstitutional, the remainder of the law or the provision not otherwise affected shall remain 
19 
valid and subsisting. 
20 
SECTION 20. Repealing Clause. - Any law, presidential decree or issuance, executive 
21 
order, letter of instruction, administrative order, rule or regulation contrary to or inconsistent 
22 
with, the provisions ofthis Act is hereby repealed, modified, or amended accordingly. 
23 
SECTION 21. Transitory Clause and Non-Conforming Billboards. - Within five (5) years 
24 
from the date of the effectivity of this Act, any non-confolwing billboard, including those 
25 
designed/constructed in full compliance with the NBCP and its IRR or in compliance with LGU 
26 
building codes or ordinances existing as of the approval of this Act shall be dismantled, removed 
27 
or altered to conform to the provisions of this Act. The cost of dismantling, removal or alteration 
21 


1 
shall be charged to the Owner of the non-complying billboard. The Owners of such altered 
2 
billboards shall thereafter secure a certificate of compliance and thereafter secure the required 
3 
permits and 'pay the necessary fees. 
4 
Existing billboards erected without permits before enactment of this Act shall be given 
5 
written notice to secure a permit and conform to the new requirements within ninety (90) days 
6 
from receipt of (he notice. For non-complying Owners, the LGU shall dismantle such billboards 
7 
at the expense of the Owner. 
8 
All billboards that are erected in the manner, position or places other than those named! 
9 
described herein, or are erected, displayed or maintained without the permit thereon having been 
10 
paid as hereinafter provided or are declared by the appropriate authorities as unaesthetic! 
11 
unsightly or unsafe or otherwise non-complying with this Act, shall be subject to summary 
12 
removal at the expense of the Owner, upon order of the DPWH or the LGU. 
13 
SECTION 22. Effectivity Clause. - This Act shall take effect fifteen (15) days after its 
14 
publication in at least two (2) newspapers of general circulation. 
15 
16 
Approved, 
iapm051810 
22