SEVENTEENTH CONGRESS OF THE ) 
REPUBLIC OF THE PHILIPPINES 
)
First Regular Session 
)
S E N A T E  
S. B. No. 
1319
v .. 
fit tl:i .'ii’ ft itjirj*
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FEB-9  AID 51
KEC£n/LDbV;
Introduced by Senator Aqiiilino uKoko” Pimentel HI
AN ACT
AMENDING SECTION 4 OF REPUBLIC ACT NO. 9006, 
OTHERWISE KNOWN AS “AN ACT TO ENHANCE THE 
HOLDING OF FREE, ORDERLY, HONEST, PEACEFUL AND
CREDIBLE ELECTIONS THROUGH FAIR ELECTION
PRACTICES”
EXPLANATORY NOTE
Studies in the Philippines disclose that viewers find negative 
advertisements against a eandidate’s eleetion propaganda unaceeptable 
and that these negative advertisements do not do anything good for the 
electorate and the candidates.1
Some candidates and their supporters are said to resort to 
anonymous negative advertisements via broadcast and print media. 
Most of the time, these negative advertisements are even false, baseless, 
and fabricated.
Businesses engaged in broadcast and print media air and print 
these negative advertisements often without checking the veracity of the 
identities and addresses of the people who paid for said advertisements. 
Thus, when a candidate victimized by such advertisements would like to 
file defamation cases against the people who caused the printing or 
airing of the false negative advertisements, the identities and addresses 
of the latter cannot be verified. More often than not, the identities and 
addresses declared by those who caused the printing or airing of the 
false negative advertisements turn out to be false.
Gloria, G.M., Tabunda, A.M., Fonbuena, C., Spin and Sell: How Political Ads Shaped the 2004 Elections 
(2004); Choa, K.E., Videostyle of Selected Winning and Losing Filipino Senatorial Candidates in the 2001 
Elections (2003).


This bill is filed for the purpose of reducing, if not eliminating, 
negative advertisements by compelling 
candidates, 
groups, 
or 
individuals to disclose their identification and personal circumstances.
Further, this bill also holds the persons, groups, associations, or 
entities engaged in the printing and broadcasting business responsible 
for the non-verification of the truthfulness of the identity and address of 
the person, party, group, or entity that paid for the advertisement.
In view of the foregoing, the passage of this measure is earnestly 
requested.
AQUILINO “KOKO” PIMENTEL III


SEVENTEENTH CONGRESS OF THE ) 
REPUBLIC OF THE PHILIPPINES 
)
First Regular Session 
)
S E N A T E  
S.B. No. 
1319
qI tlir
'17 
F r e - 9  
A10S1
RECEIVl D B V ;
Introduced by Senator Aquilino “Koko” Pimentel HI
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AN ACT
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AMENDING SECTION 4 OF REPUBLIC ACT NO. 9006,
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OTHERWISE KNOWN AS ‘fcAN ACT TO ENHANCE THE
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HOLDING OF FREE, ORDERLY, HONEST, PEACEFUL AND
5 
CREDIBLE ELECTIONS THROUGH FAIR ELECTION
6 
PRACTICES”
Be it enacted by the Senate and the House of Representatives of the Philippines in 
Congress assembled:
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SECTION 1. Section 4 of Republic Act No. 9006, is hereby
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amended to read as follows:
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“Section 4. Requirements for Published or Printed and 
Broadcast Election Propaganda.—
4.1 
Any newspaper, newsletter, newsweekly, gazette 
or magazine advertising, posters, pamphlets, comic books, 
circulars, handbills, bumper stickers, streamers, simple list of 
candidates or any published or printed political matter and 
any broadcast of election propaganda by television or radio 
for or against a candidate or group of candidates to any 
public office shall bear and be identified by the reasonably 
legible or audible words “political advertisement paid for” 
followed by the true and concct name and address of the 
candidate or party for whose benefit the election propaganda 
was printed or aired AND BY THE TRUE AND 
CORRECT NAME AND ADDRESS OF THE PERSON, 
PARTY, GROUP, OR ENTITY WHO CAUSED THE 
PRINTING OR BROADCASTING OF THE ELECTION 
PROPAGANDA.


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4.1.A 
IF THE ADVERTISEMENT IS 
BENEFICIAL 
TO 
A 
CANDIDATE, 
A 
STATEMENT 
MUST 
BE 
MADE 
BY 
THE 
CANDIDATE 
AT 
THE 
END 
OF 
THE 
ADVERTISEMENT THAT HE OR SHE HAS 
APPROVED SUCH PRINT OR BROADCAST. IN 
ADDITION, A WRITTEN APPROVAL DULY 
SIGNED BY THE CANDIDATE SHALL BE 
ATTACHED 
TO 
THE 
ADVERTISING 
CONTRACT AND SHALL BE SUBMITTED TO 
THE 
COMELEC 
AS 
PROVIDED 
IN 
SUBSECTION 6.3 HEREOF.
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4.LB 
NO 
PERSON, 
GROUP, 
ASSOCIATION, OR ENTITY ENGAGED IN 
PRINTING OR BROADCASTING SHALL PRINT 
OR BROADCAST ELECTION PROPAGANDA 
WITHOUT VERIFYING THE TRUTHFULNESS 
OF THE IDENTITY AND ADDRESS OF THE 
PERSON, PARTY, GROUP, OR ENTITY WHO 
CAUSED 
THE 
PRINTING 
AND 
BROADCASTING 
OF 
THE 
ELECTION
PROPAGANDA.
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4.1.C 
NO 
PERSON, 
GROUP, 
ASSOCIATION, OR ENTITY ENGAGED IN 
PRINTING OR BROADCASTING SHALL PRINT 
OR BROADCAST ELECTION PROPAGANDA 
THAT 
DID 
NOT 
COMPLY 
WITH 
THE 
REQUIREMENTS OF SECTION 4 OF THIS ACT.
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4.2 
If the broadcast is given free of charge by the 
radio or television station, it shall be identified by the words 
“airtime for this broadcast was provided free of charge by” 
followed by the true and correct name and address of the 
broadcast entity.
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4.3 
Print, 
broadcast 
or 
outdoor 
advertisements 
donated to the candidate or political party shall not be 
printed, published, broadcast or exhibited without the written 
acceptance by the said candidate or political party. 
Such 
written acceptance shall be attached to the advertising


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contract and shall be submitted to the COMELEC as 
provided in Subsection 6.3 hereof.”
SECTION 2. 
Rules and Regulations. -  The Commission on 
Elections shall promulgate rules and regulations for the implementation 
and enforeement of this Act within sixty (60) days from the effectivity 
of this Act.
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SECTION 3. Separability Clause. -  Should any provision of this 
Act or part hereof be declared unconstitutional, the other provisions or 
parts not affeeted thereby shall remain valid and effeetive.
SECTION 4. Repealing Clause. -  All laws, decrees, orders, and 
issuances, or portions thereof, which are inconsistent with the provisions 
of this Act, are hereby repealed, amended or modified accordingly. This 
Act shall not in any way amend or repeal the provisions of Republic Act 
No. 8042, as amended by Republic Act No. 10022.
SECTION 5. Effectivity. -  This Act shall take effect fifteen (15) 
days after its publication in two (2) newspapers of general eireulation.
Approved,