FIFTEENTH CONGRESS OF THE REPUBLIC 
OF THE PHILIPPINES 
First Regular Session 
SENATE 
S. No . .1033 
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Introduced by Senator Manuel "Lito" M. Lapid 
EXPLANATORY NOTE 
Article ", Section 15 of the 1987 Constitution provides that 'The State shall 
protect and promote the right to health of the people and instill health 
consciousness among them." 
The same Constitution provides that the State shall adopt an integrated 
and comprehensive. approach to health development which shall endeavor to 
make essential goods, health and other social services available to the people. 
Alcoholic beverages in the Philippines do not provide for healthy warning 
hence there is a significant need to fill the void. 
This Act addresses this need by providing specific health warnings in 
advertisements through magazine, newspapers, brochures, and promotional 
display as well as those made through radio, television, broadcasting or other 
electronic means, 
In view of the foregoing, early passage of this bill is earnestly urged. 
MANU.t::O; M. L 
Senator 


FIFTEENTH CONGRESS OF THE REPUBLIC 
OF THE PHILIPPINES 
First Regular Session 
SENATE 
S. No. 1033 
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Introduced by Senator Manuel "Lito" M. Lapid 
AN ACT 
REQUIRING ADVERTISEMENTS OF ALCOHOLIC BEVERAGES TO BEAR 
HEALTH WARNINGS AND FOR OTHER PURPOSES 
Be it enacted by the Senate and House of Representatives of the Philippines in 
Congress assembled: 
SECTION 1. 
Short Title. -
This Act shall be known as the "Alcohol 
Advertising Act of 2010. " 
SEC. 2. 
Declaration of Policy. - The State shall protect and promote the 
right of the people to health and instill health consciousness among them 
SEC. 3. 
Definition of Terms. - For purposes of this Act, the term: 
(a) 
"Alcoholic beverage" includes any beverage which contain not less than 
one-half of one percent of alcohol by volume and is intended for human 
consumption, 
(b) 
"Secretary" refers to the Secretary of the Department of Health, 
SEC. 4. 
Health Warnings. -
It shall be an unfair or deceptive act or 
practice for any person to: 
(a) 
Advertise or cause to be advertised through magazines, newspapers, 
brochures, and promotional displays any alcoholic beverage unless the advertising 
bears, in accordance with requirements this Section, one of the following health 
warnings: 
1 


• 
GOVERNMENT WARNING: If you are pregnant, don't drink. Drinking 
alcohol during pregnancy may cause mental retardation and other 
birth defects. 
• 
GOVERNMENT WARNING: Alcohol is a drug may be addictive. 
• 
GOVERNMENT WARNING: Drive sober. If you don't, you could lose 
your driver's license or even your life. Alcohol impairs your ability to 
drive a car or operate machinery. 
• 
GOVERNMENT WARNING: Don't mix alcohol with over-the-counter 
prescriptions or illicit drugs. 
• 
GOVERNMENT WARNING: If you drink too much alcohol, you can die 
from alcohol poisoning. 
• 
GOVERNMENT WARNING: Drinking increase your risks of high 
blood pressure, liver disease, and cancer. The more you drink, the 
more likely it is that you will have such health problems. 
(b) Advertise or cause to be ,advertised through radio, television broadcasting 
(including cable broadcasting and paid per view or subscription television), or other 
electronic means any alcoholic beverage unless the advertising includes, in accordance 
with the requirements of this Section, one of the following health warnings: 
• 
GOVERNMENT WARNING: If you are pregnant, don't drink. Drinking 
alcohol during pregnancy may cause mental retardation and other 
birth defects. 
• 
GOVERNMENT WARNING: Alcohol is a drug may be addictive. 
• 
GOVERNMENT WARNING: Drive sober. If you don't, you could lose 
your driver's license or even your life. Alcohol impairs your ability to 
drive a car or operate machinery. 
• 
GOVERNMENT WARNING: Don't mix alcohol with over-the-counter 
prescriptions or illicit drugs. 
2 


• 
GOVERNMENT WARNING: If you drink too much alcohol, you can die 
from alcohol poisoning. 
• 
GOVERNMENT WARNING: Drinking increase your risks of high 
blood pressure, liver disease, and cancer. The more you drink, the 
more likely it is that you will have such health problems. 
SEC. 5. 
Requirements. -
The health warnings required for alcoholic 
beverage advertisements by Section 4 shall be located in a conspicuous and prominent 
place on each advertisement, as determined by the Secretary of Health in regulations to 
take effect not later than six (6) months after the date of the effectivity of this Act. 
SEC. 6. 
Report. - If the Secretary of Health finds that available scientific 
information would justify the change, addition, or deletion of the requirements 
prescribed in Section 4, he/she shall promptly submit a report to the appropriate 
committee/s of Congress containing: 
(A) 
The information; and 
(8) 
Specific recommendations for such amendments to this Act as the 
secretary determines to be appropriate and in the public interest. 
SEC. 7. 
Separability Clause. -
If any provision, or part hereof, is held 
invalid or unconstitutional, the remainder of the law or the provision not otherwise 
affected shall remain valid and subsisting. 
SEC. 8. 
Repealing Clause. -
Any law, presidential decree or issuance, 
executive order, letter of instruction,. administrative order, rule or regulation contrary to 
or inconsistent with the provisions of this Act is hereby repealed, modified or amended 
accordingly. 
SEC. 9. 
Effectivity Clause. - This Act shall take effect fifteen (15) days 
after its publication in at least two (2) newspapers of general circulation. 
Approved, 
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