Republic of the Philippines
HOUSE OF REPRESENTATIVES
Quezon City, Metro Manila

EIGHTEENTH CONGRESS
First Regular Session

HOUSE BILL NO.@676

Introduced by HON. JOSEFINA B, TALLADO

EXPLANATORY NOTE

The outdoor advertising industry, which is a 5 to 6 Billion Industry, is one of the prime movers of the country's
economy. Ithas allowed the small and medium entrepreneurs to reach their target consumers and succeed in a highly
competitive business environment through reasonably priced advertising media. The outdoor advertising industry has
also benefited thousands of property owners allowing them a source of income for their livelihood and their children’s
education

It cannot be denied that the Outdoor Advertising Industry is a legitimate industry. It promotes the growth of
small and medium scale enterprises and provides them with the means to be competitive with large scale enterprises
It contributes to the national economy through 10,000 jobs and revenue taxes, and the proliferation of outdoor
advertising is indicative of positive and sound economic activity.

Indubitably, out-of-home advertising, as a legitimate industry, deserves the Constitutional protection accorded

other legitimate industries. However, the rights of the out-of-home outdoor advertising industry must also be regulated
to ensure that it will augur well with the welfare of the general public.

This bill proposes to fairly regulate the outdoor advertising industry. It allows the industry to survive and grow
even as it prevents abuse and proscribes indiscriminate and illegal installations of billboards and similar advertising
structures and signages.

In view of the foregoing, the passage of this bill is eamestly sought

HON. wolfe B. TALLADO


Republic of the Philippines
HOUSE OF REPRESENTATIVES
Quezon City, Metro Manila

EIGHTEENTH CONGRESS
Regular Session

HOUSE BILL NO. 2676

Introduced by: HON. JOSEFINA B. TALLADO

AN ACT REGULATING THE OUTDOOR ADVERTISING AND
BILLBOARD INDUSTRY, AND FOR OTHER PURPOSES

SECTION 1. Short Title. - This Act shall be known as the “Outdoor Advertising and Billboard Regulation Act

of 2019."

SEC. 2. Declaration of Policy. ~ It is the declared policy of the State to protect and secure the environment,
highways, transportation lines and facilities, historical and scenic sites and the public domain in general from
obstructions, hindrances and nuisances. In the pursuit of this policy, the State shall regulate in particular the outdoor
advertising industry without arbitrarily impairing private enterprise and unduly curtailing the freedom of expression.

SEC. 3. Definition of Terms. - As used in this Act, the terms:

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“Air Right’ means the right to physically develop and subsequently benefit from the continued use of
the air space above the road right-of-way (RROW) or other rights-of-way (ROWS) or legal easements
oF private/public property outside or along such ROWS or easements. Air rights shall not extend to or
include the construction and maintenance of non-mobile billboards as defined hereunder.

Alignments’ are the surface areas and spaces traversed by a RROWs, similar ROWs, legal
easements or similar public spaces, which form part of the public domain and are prohibited sites for
non-mobile billboards.

“ARR” means the Additional Rules and Regulation in the implementing Rules and Regulations of the
National Building Code of the Philippines.

Barangay’ means the basic and smallest goverment unit or political subdivision, as defined in the
Local Government Code.

“Billboard” means a signboard, identification, illustration, image, picture or any other devise for outdoor
advertisement, consisting of a support structure, a display or message area, an optional lighting system
and related components installed on land, building or property to attract or direct attention to a
particular product, service, idea, information, design, system, activity, institution, business, belief andior
personality. The term shall be generic and shall collectively refer, but not limited, to multi-media or tr-
vision display, neon or other illuminated and painted signs and the like.

“Billboard Operator’ is a natural or juridical person engaged in the construction, erection and
maintenance of billboards, whether contracted by a third party or for leasing to advertisers.

“Billboard Unit" or “BU” shall refer to one particular display with a total minimum surface area of seven
and a half (7.5) square meters to a maximum surface area of two hundred twenty-five (225) square
meters.


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"Building Height Limit’ or “BHL” means the maximum height allowed for a building or structure based
on its proposed use or occupancy. The BHL is generally measured from the established grade line
(GROUND) to the topmost portion of such a building or structure, inclusive of a non-mobile billboard
mounted on top of such a building or structure.

“Cartiageway" or “Roadway” means the portion or component of the RROW on which land-based
transportation conveyances such as motor vehicles, are allowed to pass or park. For RRROWs, the
term may be ‘Railway" and for WROWS, the applicable term may be ‘Waterway" or “Vessel-way'.

‘Content’ means the message and image components of a display which may be advertising,
commercial, directional or general public information in intent.

“Display” means the material or device mounted on the non-mobile billboard support structure together
with its contents.

“DILG" means the Department of the Interior and Local Government.
“DOTC" means the Department of Transportation and Communication.
“DPWH" means the Department of Public Works and Highways.

“Firewall” means a reinforced masonry or reinforced concrete separator with the appropriate fire-
resistive rating and which shall be positioned between buildings or structures to maintain the fire
integrity of each building or structure. Firewalls that are erected along and/or above property lines
utilize a substantial portion of the maximum development potential of a property and shall therefore
have no openings except for the permitted vent wells specified under the National Building Code
(NBC) and its Implementing Rules and Regulations (IRR). Firewalls shall not be used as mounting
surfaces for billboards and other types of display.

“Inflatable Device” is a sign that is a cold air inflated object, which may be of various shapes, made of
flexible fabric, resting on the ground or structure and equipped with a portable blower motor that
provides a constant flow of air into the device. Inflatable devices are restrained, attached, or held in
place by a cord, rope, cable or similar method. The term inflatable devices shall not include any object
that contains helium, hot air or a lighter-than-air substance.

‘Intersections’ are common surface areas or spaces shared by two (2) or more RROWS, similar
ROWS or legal easements or a mix of such public spaces, which form part of the public domain and
are therefore prohibited sites for non-mobile billboards.

“IRR® means Implementing Rules and Regulations.

“LED Billboard” means billboards signs illuminated by light emitting

diodes arranged in such a way as to give the appearance of
characters, letters, figures, designs, faces or backgrounds, and the like.

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“Legal Easement’ means a public open space mandated under law that must be absolutely free of all
forms of physical obstructions that can negatively affect natural light and ventilation within such a
sspace or that can impede access to or the full recreational use of such a space by the general public.
Legal easements also refer to the public area that may lie between the legally usable portions of a
private/public property and natural or built bodies of water or waterways.

“Lighting System’ means the luminaries, complete lighting units, power source, connections, controls
and all support structures and devices that ensure the continuous illumination of a display.

“LGU" means Local Government Unit.

“Luminance” means photometric brightness, measured in candelas per
‘square meter, also termed as “Nits”.

“Minimum Billboard Unit" shall refer to one display with a surface area of seven and a half (7.5) square
meters which could be displayed in multiples provided that the combined surface area shall not
exceed two hundred twenty-five (225) square meters. It shall have a minimum dimension of one (1)



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“Maximum Billboard Unit" shall refer to one display with a maximum total surface area of two hundred
twenty-five (225) square meters.

“MMDA" means the Metropolitan Manila Development Authority.

“NBC means the National Building Code of 1977 under Presidential Decree No. 1096, including any
amendments.

“NITS" shall mean candela per meter squared which is the international unit of measurement of
luminance.

“Non-Conforming Billboard’ means any non-mobile billboard lawfully constructed prior to the
enactment of this Act which does not conform with the provisions of this Act.

"Non-Mobile Billboard” means a billboard positioned at a fixed location, where it can be readily and
continuously viewed by the passing public

“Official Signs” mean directional or informative signs, including infrastructure project announcements
and descriptions, in whatever legal form, that are officially designed and erected by or through the
National Government or any of the Local Government Units for the purpose of public service.

“OOH Media" means Out-Of-Home Media or any type of advertising that reaches the consumer while
he or she is outside the home. This is in contrast with broadcast, print and internet or web-based
advertising.

“Property Line” means the imaginary or defined line or a set of such interconnected lines denoting the
limits of a property.

“ROW” means the Right-of-Way, including the airspace above the ROW.

“RROW’ or “Road-Right-of-Way’ or “Street” means a public open space for the continuous flow of
pedestrian and vehicular traffic, including the air space above the RROW, that must be free of all
forms of prohibited physical obstructions. It is also the surface area lying between two (2) or more
parallel properties and its width is horizontally measured from opposite property lines.

“RRROW" means the Railroad-Right-of: Way consisting of the railway, tramway or tracks on which the
trains actually pass, as well as the buffer areas on either side of the railway for operational safety and
fixed facilties for passenger exchanges, inclusive of the airspace above the RRROW.

“Scenic Vista’ refers to a natural feature in the viewable landscape which offers the viewer a
refreshing visual experience or respite.

“Setback” means a one-dimensional quantity denoting the level horizontal measured at a ninety
degree angle (90°) from the line formed by the outermost face of a building, structure or billboard
support structure to a property line, whereby both lines run parallel to each other.

“Sidewalk” means the portion on each side of the road right-of-way (RROW) for the exclusive use of
pedestrians and the disabled who are in transit.

“Sign Permit’ refers to the permit secured from the appropriate LGU for installation, attachment,
painting of any form of non-mobil billboard display.

“Sponsored Public Signs” are traffic, informational, public service signs or a combination thereof that
partially show or advertise the sponsor's business, activity, product or service being offered to the
public commercially, wherein the area covered by the commercial advertisement does not exceed
twenty percent (20%) of the total display area

“Support Structure” means the rigid framework on which the display or attention-catching device of a
non-mobile billboard is mounted. The foundation and superstructure form part of the support structure.


9q) “Temporary Sign” means a sign made of fabric, cloth, vinyl, plastic or simitar light and/or combustible
material, with or without frame, i.e. streamers, bills, Posters and the like that are installed within or
outside a ROW for public display and viewing for a limited period of time, subject to the issuance of the

required permit.

m) “Transit Advertisement’ shall refer to advertising on transportation vehicles limited to public utity
buses, taxicabs, public utility jitneys (PUJ), by car cards found inside the vehicle in a fleet; and outside
Posters located outside the vehicles in a fet and which conforms with the standards sel forth by the
Land Transportation Franchising and Regulatory Board on the installation thereof.

8s) “UROW" means the Utility Right-of-Way consisting of the area on which public uty lines are allowed
to pass, including buffer, safety zones, service and maintenance areas and the airspace above the
UROW.

tt) “Video Billboard” refers to Non-mobile Billboard with video display.

wu) “View Corridor’ means the visually unobstructed width, depth and height of all available sight lines
tunning through and along RROWs, legal easements and similar ROWs, open spaces within lots,
including yards and courts or through and along designated public spaces including recreational
areas. View corridor also means specific ranges of sight lines from a building or structure to a specific
Natural object considered of beauty or value.

Ww) ‘Wall Sign’ means a sign painted on, attached or fastened to the surface of a wall or any part of a
building or structure, the display surface of which, is parallel to the wall surface

ww) "WROW" means the Water Right-of-Way found in inland waterways, such as rivers, streams, lakes,
Canals and the like and consisting ofthe waterway and vessel-way on which boas, ships and barges
ass, as well as the embankments and portions ofthe shore areas used to access the waterway and
vessel-way, including the airspace above the WROW.

xx) “Yard” means a two-dimensional space consisting of the vacant land area between the outermost
Portion of a non-mobile billboard, including its support structure and the property lines.

SEC. 4. Regulation of Oul-OfHome Media. - Any non-mobile billboard erected, modified, retrofited,
rehabilitated or otherwise altered and thereafter exhibited after the effective date of this Act shall comply with the
following requirements:

a) Position Along RRROWs, RROWs, ROWs, UROWs and Legal Easements:

(1) No billboard shall be located in a position that obstructs or obscures the view of vehicular
r pedestrian trafic in such a manner as to endanger the safe movement thereof, Non-
mobile billboards shall not be erected in a manner that can confuse or obstruct the view or
interpretation of any official traffic sign, signal or device.

(2) The outermost portion or projection of a non-mobile billboard or its support structure or its
lighting system shall be located at least two and a half (2.5) meters away from high-tension
lines.

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No billboard shall be erected on any structure or portion thereof found within the ROW,
RRROW, UROW, WROW, legal easement and the like. The air rights over such ROWs
and legal easements shall not be availed of for the purpose of erecting non-mobile
billboards.

(4) Temporary signs, regardless of material, intended use and size, including election-related
signs or signs showing the names andlor ikeness of elective and appointed officals, shall
Not be strung or installed over or across a RROW, RRROW, UROW, WROW, legal
easement and the like, unless otherwise permitted by the barangay or LGU concemed,
but in no case shall the period of display exceed seven (7) calendar days. The barangay or
LGU must thereafter remove said temporary signs


(6) Reckoned from the carriageway portion of RROW to an existing non-mobile billboard, no
subsequent non-mobile billboard shall be constructed such that it will obstruct the former's
viewing distance from its intended viewing audience within two hundred (200) meters in
any metropolitan area, and three hundred (300) meters outside thereof,

(6) No part of a non-mobile billboard including its support structure shall be installed or
constructed within carriageways, roadways, ROWs, RROWs, RRROWs, UROWs,
WROWs, infrastructure or structures of public transportation facilities, telephone/utiity
poles or upon natural growths such as trees, rocks and the like. In particular, non-mobile
billboards shall not be erected or maintained violating the air rights above a carriageway,
roadway, railway, waterway or vessel-way.

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No non-mobile billboard that may obscure or obstruct the view of vehicular or pedestrian
traffic or that may interfere, imitate, resemble or be confused with official traffic signs,
signals or devices shall be permitted, nor any billboard that prevents a clear and
unobstructed view of official traffic signs in approaching or merging traffic be permitted.

(8) No non-mobile billboard that may impair, obstruct or cover any scenic vista or view corridor
of the natural landscape shall be permitted

b) Position within Private and Proprietary Properties Outside RROWs / ROWs/ Legal Easements

(1) No non-mobile billboard shall be erected without complying with the front, side and rear setback
and yard requirements prescribed by the applicable LGU zoning regulations. All non-mobile
billboards, however, shall have an additional setback of two and a half (2.5) meters from high
tension wires in the surrounding area

(2) No part of a non-mobile billboard shall be placed on, within or over any private property or any
Proprietary property of the National Government or any ofits political subdivisions or agencies or
government-owned or controlled corporation without the written consent of the property owner or
lawful possessor or duly authorized representative and without the permit of the DPWH.

(3) No billboard shall be erected or maintained upon or above the roof of any building and structure
if the same is in violation of the National Building Code and its IRR.

(4) No billboard shall be constructed on a properly where the same can obscure or shade the
windows or doors of adjacent buildings and structures. Non-mobile billboards shall not be made
of reflective material that can redirect unwanted light towards adjacent buildings and structures.

©. Billboard Spacing and Density

(1) Non-mobile billboards located upon or oriented towards traffic traveling upon the same side
of a RROWistreet shall be so spaced to comply with the minimum clear and unobstructed
viewing distance from its intended viewing audience of two hundred (200) meters within any
metropolitan area and three hundred (300) meters outside thereof.

(2) Non-mobile billboards may be single-faced or double-faced or layered. In the case of a
double-faced billboard, the allowable display surface area per billboard unit on each face
shall not exceed two hundred twenty-five (225) square meters, provided that applicable
setback, yard and building height limit (BHL) requirements of the applicable LGU zoning
ordinance are complied with

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No billboard or billboard structure shall be located within the distance of one hundred (100)
meters and three (3) meters side-by-side. Only two (2) structures shall be allowed per
location. This minimum spacing requirement shall not apply to two panels viewed from
different locations which share a common support structure.

d. Display Content and Lighting
(1) All display contents for non-mobile billboards and temporary signs must conform with the

standards set by the Ad Standards Council and/or the government agency authorized or to be
authorized to review and approve the display.


(2) Non-mobile billboards shall be illuminated only by luminaries exuding a fixed, non-oscillating and
‘non-fluctuating amount of light that shall not produce unwanted glare or reflectance when directed
at a display and must not be of such intensity or briliance as to impair the vision of motorists.

(3) LED and Video billboard displays shall conform with the following guidelines:

a. Its brightness shall not exceed 200 Nits during night time and Five Hundred (500) Nits
during day time.

b. LED installations should be above traffic lights

©. Transitions should be fade to black

d. Such displays may be tumed on as early as 6:00 a.m.; and shall be tumed off no later
than 12:00 m.n

e. In addition to the requirements set by the NBC, a non-mobile billboard must have structural integrity to
withstand the following:

(1) Maximum windload of Two Hundred Forty (240) kilometers per hour;
(2) Earthquakes of a maximum magnitude of (Seven) 7.0 on the Richter Scale; and

(3) Other climatic and geographic factors to be determined by the DPWH, Philippine Atmospheric
Geophysical and Astronomical Services Administration, Philippine Institute of Volcanology and
Seismology, the Department of Science and Technology and the LGUs in case of local conditions.

£. Allowable Dimensions for Non-Mobile Billboard Displays

(1) A billboard unit shall have a surface or display area of between seven and a half (7.5) square
meters minimum and two hundred twenty-five (225) square meters maximum

(2) No billboard shall exceed forty (40) meters in height, measured from the average elevation of the
surface of the natural ground or existing sidewalk or carriageway level, whichever is higher, up to
the highest point of the non-mobile billboard or any of its components. In reckoning and applying
this maximum height requirement, there must be prior compliance with the relevant setback, yard,
and BHL requirements of the applicable LGU zoning ordinances.

(3) All non-mobile billboards shall be erected in conformity with the BHL prescribed in the applicable
LGU zoning regulations.

g. Billboard-Free Zones

(1) No billboard with any commercial content shall be erected within a thirty-five (35)meter distance of
the nearest property line of declared historic or cultural sites or of institutional sites such as
schools, churches, hospitals, government buildings, public parks, playgrounds, recreation areas,
Convention centers, cemeteries or any other area which must be free of non-mobile billboards with
commercial content,

SEC. 5. Placement of Billboards with respect to Emergency Exits, Doors and Windows. - No billboard shall be
erected in such a manner that any portion of its display or support will interfere in any way with the free use or
operation of any fire escape, emergency exit, door, window, standpipe and the like. A non-mobile billboard shall not
be erected, constructed and maintained as to obstruct any emergency exit or other openings or to prevent free
passage from one part of a roof to any part thereof. A non-mobile billboard in any form or shape shall not, in any
manner, be attached to a fire escape or be so placed as to interfere with an opening required for introducing natural
light and ventilation into a building or structure.

SEC. 6. Fees and Inventory of Billboards. - As of the effective date of this Act, the following fees for a non-
mobile billboard shall apply:

a) A one-time billboard inventory fee of Two Thousand Five Hundred Pesos (Php2,500.00) per billboard,
Payable (i) upon filing of the application for building permit for a new non-mobile billboard to be
constructed after the effectivity of this Act; or filing of the first application for sign permit for non-

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b) An annual inspection fee of Two Thousand Five Hundred Pesos (Php2,500.00), payable upon filing and
approval of the application for the yearly sign permit; and

¢) A building permit fee for new non-mobile billboards in accordance with the National Building Code and its
IRR.

The inventory and annual inspection fees shall be collected by the District Engineer in each engineering
district for remittance to the DPWH, which shall be the lead agency for the conduct of the inventory and annual
inspection. The DPWH, in coordination with the other agencies such as the MMDA (for the Metropolitan Manila Area
only) and with the provincial LGUs, shall use the additional revenues to conduct a thorough countrywide inventory of
all non-mobile billboards, including plotting the exact location of each sign, determining whether or not each sign has
a valid permit from the DPWH, MMDA and any LGU agency charged with regulating billboards. The annual inspection
fees shall be used to defray the cost of inspecting said non-mobile billboards for compliance with this Act, the NBC
and other applicable laws, rules and regulations on a yearly basis.

SEC. 7. Non-Mobile Billboard Permit Required. ~ Except as otherwise provided in this Act, no non-mobile
billboard shall hereinafter be erected, constructed, maintained or altered unless a billboard permit has been issued by
the DPWH after payment of the required fees. An application for a non-mobile billboard shall be made in writing by a
billboard operator on the permit forms furnished by the authorities concerned and shall include such information as
may be required for a complete understanding of the proposed work.

The construction permit or annual inspection clearance issued by the DPWH for a qualified entity to erect,
operate, maintain a non-mobile billboard may be revoked by the DPWH if the non-mobile billboard is found to be:

1. In violation of any of the provisions of the Act and its IRR, the National Building Code and its IRR, and
guidelines, standards, manuals of procedure and other regulations promulgated by the DPWH; and

2. Poses a clear threat to public welfare, safety and health, as determined by the DPWH.

The permit or clearance issued by the DPWH may be reinstated by the DPWH if the provisions or rules found
to have been violated are complied with within the period specified by the same agency.

SEC. 8. Maintenance - Billboards, and all other outdoor advertising devices embraced herein, shall be
maintained at all times in a state of good repair, with all braces, bolts, clips, supporting frames and fastenings free
from deterioration, termite infestation, rot, rust or loosening. Moreover, they shall be inspected by the outdoor media
owner after every occurrence of major typhoons and earthquakes

The DPWH, in coordination with LGUs and the MMDA, in Metro Manila, shall ensure that all fegulated signs
installed in highly restrictive fire zones as defined in the NBC and its IRR and ARR shall have structural members of
incombustible materials. Ground signs may be constructed of any material meeting the requirements of the NBC. No
combustible material other than approved plastics shall be used in the construction of Video and LED billboards.

All advertising materials shall be automatically lowered by the outdoor media ownererator upon any offical
announcement andi or release of a Typhoon Signal No. 2 bulletin, or any other significant weather disturbance by the
Philippine Atmospheric, Geophysical and Astronomical Services Administration (PAGASA).

SEC. 9. Abatement of Dangerous/ Abandoned Billboards. - When any non-mobile billboard is found or
declared to be dangerous, ruinous or abandoned, as declared by the Office of the Building Official of the LGU
Concerned, the MMDA or the DPWH, the DPWH conduct an investigation and, if necessary, shall order its repair or
demolition at the expense of the billboard operator, depending upon the degree of danger it poses to life, health or
safety, without prejudice to further action that may be taken under the provisions of the New Civil Code or the NBC
and its IRR.

The business address of the billboard operator shall be permanently attached to the lower fight comer of a
Non-mobile billboard’s support structure to facilitate the identification billboard operator.

SEC. 10. Official Signs Exempted. - The following official signs are exempt from the restrictions of this Act

(1) Offical highway route number signs, street names, directional and other official government signs;

(2) Information and public service signs, such as those on availability of restrooms, telephone or similar
public conveniences;

(3) Information and description on infrastructure projects;


(4) Official traffic signs, signals, devices and the like; and
(5) Official signs for memorial or historical places.

Function and utility of the sign shall be the primary consideration in the determination of an offical sign, and
shall not be designated as such by mere resolutions of LGUs.

‘A sponsored public sign shall be considered an official sign if the commercial advertising it contains does not
exceed twenty (20%) of the total display area.

SEC, 11. Regulation of Transit Advertisement - Any transit advertisement exhibited after the effective date of
this Act shall comply with the following requirements

(1) Transit advertisement shall neither constitute a traffic hazard nor compromise the safety, comfort and
convenience of passenger and the public, in general;
(2) Transit advertisement must not impede, limit or obstruct in any way the drivers line of sight;
(3) All advertising matters to be installed shall conform to the standards relative to morality, decency and
Public safety, in accordance with, but not limited to, government regulations and the Code of Ethics of the
Ad Standards Council. No political ads, any cigarette brand or product advertisements, or offensive to the
senses shall be allowed;
The required PUV identification and operational information shall not be hindered. Specifications of
mandatory markings including, but not limited to, company andlor trade name, license plate, body
number, "May reklamo ka ba? Itawag sa LTFRB hotline 0921-448-7777, 426-2515", City or provincial
mode of operation, designation, authorized route, mandated by previous Memorandum Circulars of the
Land Transportation Franchising and Regulatory Board shall not be reduced, diminished, or obscured;
Itis understood that all transit advertising materials shall be installed in such a manner as not to cover the
trade name, the license plate number and body number of the vehicle, or make it any difficult for the
riding public to identify the details ofthe public utility bus;
No transit advertising permit shall be granted to units with expired franchises even with application for
extension of validity of Certificate of Public Convenience, and to suspended units even with motion to lift
order of suspension

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SEC. 12. Advertisement Specifications For Buses - The following shall be the requirements for the transit
advertisement for public utility buses:

(1) On both sides, transit advertising materials on buses shall be specifically positioned from the middle of its
front axle to the middle of its rear axle in the right and left external surfaces of the bus excluding its
windows.

(2) At the back of the unit, a white space extending throughout the bus width and at least thiry inches (30")
in height shall be reserved for the required markings of the LTFRB. These required markings are as
follows:

Name of Bus Company — to be located at the upper left side of the white space

._ Plate Number — to be located on the lower left side

Bus Route - to be located on the upper right side

|. May Reklamo Ka? LTFRB Contact Details/ Maximum Passenger Capacity — to be located at the
lower right side

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SEC. 13. Advertisement Specifications For Taxi and PUJs —Transit advertisement on PUJs shall be limited
only to its toppers. Advertisments for taxis shall be placed on toppers, its rear back and upper portion at the back
windshield not exceeding eight inches (8) in width, but must not in any way impede, limit or obstruct in any way the
drivers line of sight and will not in anyway reduced the size of the required markings.

For taxis, the required markings such as the “May Reklamo Ka? Itawag sa LTFRB Hotline, 426-2515 or
(0921)448-7777" shall be located at the rear windshield, right and left sides of the units with the required size set
under Memorandum Circular No. 2012-008 which is three inches (3°) in height and one inches (1") in width, with a
color green

‘The above mandatory markings for PUJs shall be located at the rear end of the right and left sides of the
units with the same size as that of taxis but using black color.

SEC. 14. Application Processing for Transit Advertisement - All requests for the installation of transit
advertising materials on public utility motor vehicles shall be formally filed by the operator-applicant with the LTFRB in
the same manner that regular LTFRB applications are filed with it


Permits shall be released within one (1) month upon submission of complete requirements. The validity of the
authority shall be for a period of one (1) year counted from the date of approval of the application. Applications with
incomplete documents shall be rejected outright.

‘SEC. 15. Applicable Fees; Filing Fee and Permit Fee - The filing fee shall be fixed by the LTFRB after
consultation with the Outdoor Advertising Industry and other transit advertisers.

SEC. 16. Penal Clause. - It shall be unlawful for any natural or juridical person to directly or indirectly erect,
construct, enlarge, alter, repair, move, improve, remove, convert, use or maintain any billboard contrary to or in
Violation of any provision ofthis Act.

No officer or employee of the National Government, chartered cities, provinces, municipalities, and
barangays, now or hereafter charged with the enforcement of laws, ordinances or regulations relating to the
construction, erection or alteration of non-mobile billboards, shall endorse the approval of any plans, designs or
specifications which have not been prepared and submitted in full accord with all the provisions of this Act

Any individual or firm, whether in the private or public sector, who shall violate any of the provisions of this Act
shall, upon conviction by the proper court, be punished by a fine not less than thrice the amount of the non-mobile
billboard including its support structure, but not more than ten (10) times the amount of said billboard, including its
support structure, or by imprisonment of not less than one (1) year but not more than five (5) years; or both, at the
discretion of the court. In case of a firm, partnership, corporation or association, whether private or public, the penalty
shall be imposed upon its responsible officers for such violation, and in case the guilty party is an alien, he/she shall
immediately be deported after payment of the fine andlor service of sentence

Any public utility transit operator who allows, consents or tolerates advertising matters on any of its/his/her
vehicle(s) in violation of this Act shall, upon proper verification, pay a fine to be fixed by the LTFRB in consultation
with the Outdoor Advertising Industry and transit advertisers

SEC. 17. Enforcement of the Act. - It shall be the primary duty of the DPWH, in coordination with the other
agencies such as the MMDA (for the Metro Manila area only) and with the provincial LGUs to effectively enforce the
provisions of this Act. All duly constituted law enforcement agencies and officers of the national, provincial, city or
municipal governments or of any political subdivision thereof, shall, upon the call or request of the DPWH, render
immediate and complete assistance in enforcing the provisions of this Act and to prosecuting violators. The Secretary
of Justice or his duly designated representative shall act as legal adviser to the DPWH and render legal assistance as
may be necessary in carrying out the provisions of this Act

SEC. 18. Transitory Clause and Non-Conforming Billboards. - Within one (1) year from the date of the
effectivity of this Act, any non-conforming non-mobile billboard, including those designed/constructed in full
compliance with the NBC and its IRR and ARR or in compliance with LGU building codes or ordinances existing as of
the approval of this Act shall be dismantled, removed or altered to conform to the provisions of this Act. The cost of
dismantling, removal or alteration shall be charged to the owner or operator of the non-complying billboard, The
‘owners or operators of such altered billboards shall thereafter secure a certificate of compliance from the appropriate
government agency, the required permits and pay the necessary fees.

Existing billboards erected without permits before the enactment of this Act shall be given written notice to
secure a permit within ninety (90) days from receipt. The DPWH shall dismantle such billboards at the ‘expense of the
billboard operators who fail to secure the required permits.

SEC. 19. Implementing Rules and Regulations (IRR). - Within ninety (90) days after the effectivity of this Act,
the DPWH, in coordination with other agencies of the national and local governments, and in consultation with all
stakeholders in the industry, shall adopt and promulgate such rules and regulations, to carry out the provisions of this
Act and which shall be effective fifteen (15) days following their publication in the Official Gazette or in two (2) major
daily newspapers of general circulation. The updating of and amendments to the IRR shall be undertaken by the
DPWH every five (5) years, including the provisions on the permit and related fees.

The IRR of this Act shall includes the proper spacing, density, sizing and proportioning/configuration and
format of non-mobile billboards as provided for in this Act.

The recognized National Organization of Non-Mobile Billboard Operators shall assist the DPWH in the
formulation of the IRR.

The DPWH shall also prepare and promulgate the necessary guidelines, standards and manuals of
procedure


SEC. 20. Separability Clause. - If any provision or part hereof is declared invalid or unconstitutional, the
remainder of the law or the provision not otherwise affected shall remain valid and subsisting.

SEC. 21. Repealing Clause. - Any law, presidential decree or issuance, executive order, leer of instruction,
administrative order, rule or regulation, contracts and other memorandum of agreements’ entered into by a
goverment agency, LGU or government owned and controlled organization contrary to or inconsistent with, the
provisions of this Act is hereby repealed, modified, or amended accordingly.

‘SEC. 22. Effectivity Clause. - This Act shall take effect fifteen (15) days after its publication in at least two (2)
newspapers of general circulation,

Approved,