Republic of the Philippines 
House of Representatives 
Quezon City, Metro Manila 
Nineteenth
Second 
Introduced by Representatives 
LORDAN G. SUAN, CHRISTIAN S. UNABIA, and BAMBI B. EMANO 
EXPLANATORY NOTE 
This bill aims to develop, finance, implement, monitor, evaluate, and continuously 
improve a Tatak Pinoy Strategy (TPS) proudly promoting Filipino products and services that 
will incrementally and systematically expand and diversify the productive capabilities of local 
enterprises, enabling them to produce and offer increasingly diverse and sophisticated 
products, goods, and services, and compete globally. 
The Tatak Pinoy Council, which will be composed of representatives from the 
government and the private sector, shall serve as the policy and advisory body to the 
President and, adopting a whole-of-government approach, formulate policies and programs 
that will diversify the productive capabilities of local enterprises and increase the country's 
economic complexity. 
The TPS is a comprehensive plan to make the Philippines more competitive globally 
and self-sufficient. It is a long-term plan that will require the cooperation of the government 
and the private sector. It would significantly impact the Philippine economy and create jobs 
for millions of Filipinos. 
In light of the preceding, this bill’s approval is fervently sought. 
HON. CHRISTIAN S. UNABIA 
1st District, Misamis Oriental 
HON. BAMBI B. EMANO 
2nd District, Misamis Oriental 
HON. LORDAN G. SUAN 
1st District, Cagayan de Oro City 
August 16, 2023
11:02 am
8918


Republic of the Philippines 
House of Representatives 
Quezon City, Metro Manila 
Nineteenth
Second 
Introduced by Representatives 
LORDAN G. SUAN, CHRISTIAN S. UNABIA, and BAMBI B. EMANO 
AN ACT 
MANDATING THE FORMULATION, FINANCING, IMPLEMENTATION, MONITORING, AND 
EVALUATION OF A COMPREHENSIVE AND MULTI-YEAR "TATAK PINOY" (PROUDLY 
FILIPINO) STRATEGY, ESTABLISHING A TATAK PINOY COUNCIL, AND APPROPRIATING 
FUNDS THEREFOR 
Be it enacted by the Senate and House of Representatives of the Philippines in Congress 
assembled: 
SECTION 1. Short Title. — This Act shall be known as the “Tatak Pinoy (Proudly Filipino) 
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Act.” 
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SEC. 2. Declaration of Policy. — It is hereby declared the policy of the State to encourage, 
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support, and promote the production and offering of Philippine-made products, goods, and 
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services of increasing diversity, sophistication, and quality by local enterprises that are globally 
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competitive. Pursuant to Article XII, Section 1 of the Constitution emphasizing the promotion 
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of "industrialization and full employment based on sound agricultural development and 
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agrarian reform, through industries that make full and efficient use of human and natural 
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resources, and which are competitive in both domestic and foreign markets," the State hereby 
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adopts the following policies: 
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(a) In collaboration with the private sector, the State shall endeavor to
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transform the Philippine economy to such a degree that local enterprises 
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produce and offer more sophisticated products, goods, and services that are not 
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ubiquitous, widely manufactured, or commonly available across the world; 
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(b) The State shall encourage the continuous improvement, expansion,
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and diversification of the productive capabilities of local enterprises and their 
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linkages with domestic, regional, and global value chains; 
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(c) The State shall ensure that its initiatives to support local enterprises are 
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market-driven or are in anticipation of future market demand; 
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(d) The State shall identify business sectors, market segments, and product
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opportunities for local enterprises to target and gain comparative advantage in. 
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Towards this end, the State shall employ scientifically rigorous methods 
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including, but not limited to, analysis of the country's product space, and of 
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rankings in economic complexity indices; 
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(e) To elicit pride in Philippine-made products, goods, and services, the
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State shall encourage and promote the skill, ingenuity, creativity, and 
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innovativeness of Filipino workers, craftsmen, laborers, and professionals; 
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(f) The State shall support local enterprises through its regular functions,
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such as, but not limited to, the procurement of products, goods, and services 
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manufactured or offered by local stakeholders. Towards this end, all government 
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agencies and instrumentalities shall formulate metrics on how, within their 
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respective spheres, they can help support local Philippine-made products, 
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goods, and services; 
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(g) The State recognizes the complementary roles of the public and private
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sectors, including the academe and civil society, in generating high-paying jobs; 
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pursuing economic development; and co-creating solutions to the country's 
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biggest challenges. As such, the State shall actively seek out close partnerships 
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with the private sector, and endeavor to jointly develop, finance, implement, 
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and continuously improve a nationwide strategy for supporting local 
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enterprises; 
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(h) The State recognizes the crucial role scientific and technological
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innovation plays in economic growth and development. As such, the State shall 
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implement plans, programs, and projects that continuously improve the 
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country's education system; ensure better technology transfer among firms, the 
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academe, and government institutions; and, encourage the generation and 
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sharing of new scientific and technological knowledge through research and 
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development (R&D); and 
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(i) In pursuit of inclusive economic growth and development, the State
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shall ensure that public expenditures to support local enterprises are equitably 
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spread across the country, particularly among fourth, fifth, and sixth class 
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provinces and municipalities, and directed to disadvantaged sectors such as, but 
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not limited to, the urban poor, subsistence farmers and fisherfolk, indigenous 
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communities and micro, small and medium-sized enterprises (MSMEs). 
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SEC. 3. Definition of Terms. — For the purposes of this Act, the following terms shall 
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mean: 
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(a) Economic complexity refers to the economic measurement which is calculated 
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based on the diversity of products, goods, and services a country produces and 
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their ubiquity, or the number of the countries able to produce them (and those 
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countries' complexity); 
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(b) Infant industries refer to an industry that is in its early stages, where it experiences 
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relative difficulty in competing with established competitors abroad and/or is less 
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productive than global benchmarks or best practices; 
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(c) Product space refers to a type of visualization that depicts the connectedness 
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between products based on the similarities of the know-how required to produce 
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them. The product space visualizes the paths that countries can diversify. Products 
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are linked by their proximity to each other, based on the probability of co-export 
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of both of the two products; 
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(d) Sophisticated refers to the state when a product, good, or service requires a high 
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level of technology, human capital, competencies or know-how, and infrastructure 
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to be produced or offered; 
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(e) Sophistication refers to the level of technology, human capital, competencies or 
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know-how, and infrastructure required for a product or service to be offered by an 
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economy like that of the Philippines; 
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(f) Structural Transformation refers to the process in which the composition and 
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distribution of activities within an economy, as measured by such factors as 
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output, employment, and trade, changes and shifts from low-productivity to high- 
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productivity; 
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(g) Technology Transfer refers to the process by which one party systematically 
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transfers to another party the knowledge for the manufacture of a product, the 
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application of a process, or rendering of a service, which may involve the transfer, 
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assignment or licensing of Intellectual Property Rights (IPRs). 
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SEC. 4. Tatak Pinoy Strategy. — To achieve the objectives of this Act, a Tatak Pinoy 
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Strategy (TPS) shall be formulated, financed, implemented, monitored, evaluated, and 
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continuously improved upon by the Tatak Pinoy Council, hereinafter referred to as 'the 
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Council' as prescribed by Section 10 of this Act. The TPS shall outline the plan for the country 
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to incrementally and systematically expand and diversify the productive capabilities of local 
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enterprises, and empower them to produce and offer increasingly diverse and sophisticated 
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products, goods, and services, and compete in the global market. 
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(a) Development and Coverage. - The development of the TPS shall coincide with that 
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of the Philippine Development Plan (PDP) at the beginning of every Presidential 
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administration. The TPS shall cover a period of at least six (6) years and shall 
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provide for mid-term updates every three (3) years. 
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(b) Identification of National Priorities and Strategic Goals. - As part of the 
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development of the TPS, the country's national priorities and strategic goals shall 
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be identified and consolidated through a consultative process that substantially 
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involves both the public and private sectors. 
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(c) Target Sectors and/or Economic Activities. - The TPS shall list sectors and/or 
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economic activities, including but not limited to creative industries as defined by 
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Republic Act No. 11904, otherwise known as the Philippine Creative Industries 
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Development Act. The list shall include targets for the short-term (3 years), 
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medium-term (6 to 9 years), and long-term (12 years and beyond). 
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SEC. 5. Pillars of the Tatak Pinoy Strategy. — The TPS shall include plans and programs, 
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and shall be organized according to the following pillars: (1) manpower; (2) infrastructure; (3) 
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technology and innovation; (4) investments; and (5) public fiscal management and 
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government procurement. 
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The Council may establish technical clusters and working groups under each pillar to 
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formulate objectives and targets, conduct the necessary stakeholder consultations, and 
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ensure proper implementation of the TPS. Under each pillar, the TPS shall identify relevant 
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public-private initiatives and the government support or assistance to be provided per 
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targeted sector or economic activity. Each cluster shall be headed by a government agency, 
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as determined by the Council, and include relevant private sector representatives. 
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(a)
Manpower - The Department of Labor and Employment (DOLE), in
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coordination with the Council, the Department of Education (DepEd), the Commission on 
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Higher Education (CHED), and the Technical Education and Skills Development Authority 
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(TESDA), shall develop a National Upskilling and Manpower Competitiveness Agenda; 
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Provided, further, That said agenda shall be a roadmap for ensuring that there is adequate 
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and skilled manpower to realize the national priorities and strategic goals and support the 
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target sectors and economic activities identified in the TPS; Provided, finally. That the Agenda 
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shall include different modalities for training, skills development, upskilling, reskilling, and 
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lifelong learning to be implemented by both public and private stakeholders; 
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(b)
Infrastructure - The Department of Public Works and Highways (DPWH), in
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coordination with the Council and other relevant government instrumentalities such as, but 
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not limited to, the Department of Budget and Management (DBM), the Department of 
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Finance (DOF), and the Department of Information and Communications Technology (DICT), 
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the Department of Transportation (DOTr), the Department of Trade and Industry (DTI), the 
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Department of Energy (DOE), the Department of Agriculture (DA), the Department of Health 
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(DOH), the Department of Tourism (DOT), the Department of Education (DepEd), and the 
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Department of National Defense (DND), shall lead in the formulation of a National 
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Infrastructure Development Strategy: Provided That the Strategy shall provide the basis for 
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coordinating, integrating, and accelerating infrastructure development across the country to 
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fulfill the national priorities and strategic goals and support the target sectors and economic 
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activities identified in the TPS; 
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(c)
Technology and Innovation - The Department of Science and Technology
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(DOST) and its attached agencies, in coordination with the Council and other relevant 
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government instrumentalities such as but not limited to the Department of Information and 
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Communications Technology (DICT), National Innovation Council (NIC), the Department of 
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National Defense (DND), the Armed Forces of the Philippines (AFP), the Philippine Space 
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Agency (PhilSA), the Commission on Higher Education (CHED), state universities and colleges 
138 
(SUCs), and private universities with reputable track record in scientific and technological 
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research, shall ensure that the TPS is harmonized with the National Innovation Agenda and 
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Strategy Document (NIASD), in accordance with Republic Act No. 11293 otherwise known as 
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"the Philippine Innovation Act"; 
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(d)
Investments - The Department of Trade and Industry (DTI), in coordination
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with the Council and Investment Promotion Agencies, shall formulate a Tatak Pinoy Strategic 
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Investment Priority Plan, which shall, at the minimum, identify sectors and/or activities and 
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set investment targets that will enable Philippine industries to transition to the production of 
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diversified and sophisticated goods and services whether for domestic or foreign 
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consumption. For this purpose, existing industry roadmaps may be used as a reference. The 
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DTI, through the Board of Investments, shall ensure that the identified sectors and/or 
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activities shall be included in the Strategic Investment Priority Plan (SIPP); 
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(e)
Public Fiscal Management and Government Procurement - The Development
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Budget Coordination Committee (DBCC) shall ensure that programs and projects that result 
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in the enhancement of the capabilities of local enterprises to produce and offer increasingly 
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sophisticated products, goods, and services shall be included in the expenditure priorities and 
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the national government fiscal program. 
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In government procurement activities, preference shall be given to domestically-
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produced and manufactured goods, supplies and materials which meet the specified or 
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desired quality; Provided, further, That in order to claim preference, the DTI shall certify that 
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such goods, supplies and materials are grown, produced or manufactured in the Philippines; 
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Provided, finally, That domestic preference shall be applied in a manner consistent with the 
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Philippines obligations under international agreements; 
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SEC. 6. Planning Call. — The Council shall issue in a timely manner a Planning Call for the 
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TPS to government agencies and relevant private sector stakeholders. Such Planning Call shall 
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include the standards and guidelines for preparing the TPS. The Planning Call shall commence 
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parallel to the formulation of the Philippine Development Plan by the NEDA. National 
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government agencies shall submit to the Council their respective plans and programs and 
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report relevant issues and implementation gaps. 
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SEC. 7. Harmonization of Plans. — The Council shall direct the government's planning 
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cycle to ensure the harmonization and coherence of national, sectoral, and spatial plans and 
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programs by prescribing standards, guidelines, compliance, and accountability mechanisms. 
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The Council shall also review and approve the short-term, medium-term and long-term 
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development plans submitted by the agencies as stipulated in Section 6 of this Act, in order 
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to recommend appropriate action. 
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SEC. 8. Automatic Review and Update. — The NEDA, in coordination with the Council, 
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shall perform an annual review of the implementation of the TPS as provided under this Act, 
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in accordance with the monitoring and evaluation policies and guidelines of the agency. To 
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ensure responsiveness to market conditions, the TPS shall be subject to amendment or 
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revision every three (3) years unless there are supervening events that require an earlier 
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amendment or modification. 
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SEC. 9. Reportorial Requirement. — All departments, agencies, government 
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instrumentalities, and local government units (LCDs) mandated to implement the TPS shall 
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submit a quarterly report to the Council. Such reports shall then be collated by the NEDA 
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acting as Tatak Pinoy Council Secretariat, and then submitted to the Office of the President, 
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the Senate President, the Speaker of the House of Representatives and the Chairpersons of 
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the Senate Committees on Finance and Trade and Industry and House Committees on 
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Appropriations and Trade and Industry. 
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SEC. 10. Tatak Pinoy Council. — There is hereby created a Tatak Pinoy Council, herein 
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referred to as 'the Council,' which shall be led by a tripartite partnership between the Director 
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General of the National Economic and Development Authority (NEDA), as the Chairperson, 
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and the Secretary of Trade and Industry and the Secretary of Finance, both as vice-
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Chairpersons. The Secretaries of Agriculture, Budget and Management, Education, 
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Information and Communications Technology, Labor and Employment, Public Works and 
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 Highways, Science and Technology, Tourism, the Director General of the Technical 
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Education and Skills Development Authority, the Chairperson of the Commission on Higher 
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Education, and two (2) private sector representatives will also serve as members: Provided, 
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That the respective heads of agencies may designate their representatives whose rank shall 
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not be less than an Undersecretary: Provided, further. That the private sector representatives 
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shall be appointed by the President of the Philippines for a term of three (3) years and may 
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be reappointed only once from the nominees submitted by reputable business groups, 
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academic institutions, or associations: Provided, finally, That the President shall have the 
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power to reconstitute the public sector members of the Council in order to fully achieve the 
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objectives of this Act. 
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The Council shall serve as the policy and advisory body to the President and shall, 
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adopting a whole-of-government approach, formulate policies and programs that will 
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diversify the productive capabilities of local enterprises and increase the country's economic 
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complexity. Towards this end, the Council shall have the following powers and functions: 
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(a) Formulate the multi-year Tatak Pinoy Strategy or TPS, in accordance with 
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Sections 4 and 5 of this Act; 
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(b) Ensure timely compliance of agencies with the Planning Call, as described in 
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Section 6 of this Act; 
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(c) Coordinate with national government agencies (NGAs) and local government 
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units (LGUs) to ensure that their respective development plans, policies, and 
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programs, are harmonized towards promoting the diversification and 
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sophistication of Philippine-made products, goods, and services offered by local 
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enterprises, whether exported or consumed locally; 
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(d) Ensure that plans under the TPS are implemented well and in accordance with 
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the objectives of this Act; 
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(e) Audit existing policies, programs, and projects of government and require the 
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implementing agencies to submit reports on industry performance and provide 
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policy recommendations to address industry gaps and other challenges; 
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(f) Monitor, evaluate, and periodically review and assess the TPS and its 
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implementation thereof; 
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(g) Recommend policies, processes, including reengineering of systems and
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procedures, in order to attain diversification and sophistication of Philippine-
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made products, goods, and services;
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(h) Propose legislation or amendments to Philippine laws and regulations related to
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industry development and promotion of the sophistication and diversification of
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Philippine-made products, goods, and services;
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(i) Provide technical assistance and advisory opinions in the review of proposed
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national or local legislation, regulations, or procedures; and,
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(j) Perform such other functions as may be necessary, or as may be directed by the
231 
President of the Philippines, for the attainment of the objectives of this Act.
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SEC. 11. Technical and Secretariat Support. — The NEDA is hereby designated to provide 
233 
overall technical and secretariat support for the Tatak Pinoy Council. As the principal 
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secretariat, the NEDA shall have the following duties and responsibilities: 
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(a) Determine and prepare the agenda of the Council meetings, and prepare the
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minutes of each meeting;
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(b) Serve as venue for the initial processing and discussion of the work of the Tatak
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Pinoy Council;
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(c) Receive and prepare communications pertinent to the work of the Council;
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(d) Manage and maintain the official records of the Council;
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(e) Prepare the annual budget of the Council;
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(f) Prepare reports as required by the Council; and
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(g) Perform other duties as may be assigned by the Council.
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At least one (1) representative each from the DTI, DOF, DA, DBM, DepEd, DICT, DOLE, 
245 
DPWH, DOST, DOT, TESDA, and CHED shall be solely dedicated to serve as liaisons to the 
246 
Council and provide technical and/or administrative support to the Tatak Pinoy Council 
247 
Secretariat. 
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SEC. 12. Information Dissemination and Awareness Campaign. — To ensure broad buy-
249 
in and acceptance, the Council, in coordination with the Philippine Information Agency (PIA), 
250 
shall ensure that the goals and objectives of the TPS are communicated through a nationwide 
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information dissemination and awareness campaign. A parallel effort to communicate the TPS 
252 
in an appropriate and effective manner to the rest of the world shall be undertaken. 
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SEC. 13. Appropriations. — The funds necessary to carry out the initial implementation 
254 
of this Act shall be charged against available appropriations of the agencies concerned, 
255 
subject to existing budgeting, accounting, and auditing laws, rules, and regulations. The 
256 
appropriations necessary for the continued implementation of this Act in succeeding years 
257 
shall be prepared in accordance with regular government budget procedures and shall be 
258 
included in the budgets of the concerned NGAs under the annual General Appropriations Act. 
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SEC. 14. Implementing Rules and Regulations. — A committee composed of one (1) 
260 
representative each from the National Economic and Development Authority (NEDA), the 
261 
Department of Finance (DOF), the Department of Trade and Industry (DTI), the Department 
262 
of Budget and Management (DBM), the Department of Agriculture (DA), Department of 
263 


Education (DepEd), Department of Information and Communications Technology (DICT), 
264 
Department of Labor and Employment (DOLE), Department of Public Works and Highways 
265 
(DPWH), Department of Science and Technology (DOST), Department of Tourism (DOT), the 
266 
Technical Education and Skills Development Authority (TESDA), the Commission on Higher 
267 
Education (CHED), and two (2) private sector representatives shall, within sixty (60) days from 
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the effectivity of this Act, formulate and prescribe, after public hearing/s and publication, as 
269 
required by law, the implementing rules and regulations including, among others, the criteria 
270 
and guidelines for evaluation of bid proposals, list of fiscal and non-fiscal Incentives and 
271 
arrangements that the Government may provide for projects, in order to carry out the 
272 
provisions of this Act in the most expeditious manner. 
273 
This committee shall be headed by the NEDA representative, as the Chairperson, with 
274 
the DTI and DOF representatives serving as vice-Chairpersons. The Committee may conduct, 
275 
formulate, and prescribe, after due public hearing/s and publication, amendments to the 
276 
implementing rules and regulations, consistent with the provisions of this Act. 
277 
The non-promulgation of the rules and regulations provided under this section shall not 
278 
prevent the immediate implementation of this Act upon effectivity. 
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SEC. 15. Separability Clause. — Any portion or provisions of this Act that may be 
280 
declared unconstitutional or invalid shall not have the effect of nullifying other portions or 
281 
provisions hereof as long as such remaining portions or provisions can still subsist and be given 
282 
effect in their entirety. 
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SEC. 16. Repealing Clause. — All laws, presidential decrees, executive orders, 
284 
memoranda, circulars, and other issuances, or parts thereof, which are inconsistent with the 
285 
Act, are hereby repealed or modified accordingly. 
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SEC. 17. Effectivity Clause. — This Act shall take effect fifteen (15) days after its 
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publication in the Official Gazette or a website provided for by law.
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Approved,