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Republic of the Philippines 
HOUSE OF REPRESENTATIVES 
Quezon City, Metro Manila 
Nineteenth Congress 
First Regular Session 
House Bill No. _________ 
Introduced by REPRESENTATIVE JOEY SARTE SALCEDA 
AN ACT 
CREATING THE NATIONAL CREATIVE INDUSTRIES INVESTMENT 
PROGRAM, AND FOR OTHER PURPOSES 
EXPLANATORY NOTE 
The national public spending on the direct promotion and development of culture (excluding 
the education budget) is around 0.105% of GDP. By contrast, the average European country 
spends around 0.6% of GDP on culture, and 0.37% in South Korea for its Ministry and Culture 
alone.  
As a result of massive and well-planned public spending on arts and culture, these economies 
continue to gain the dividends of a thriving creatives sector. In the European Union, the 
creatives sector account for 4.4% of GDP. In South Korea, the creatives sector contributes 
around 2% of the economy, and also boosts Korean tourism, with around 55.3% of all inbound 
tourism being related to its creative sector – best exemplified by the Hallyu wave or K-culture. 
It is useful to note that these countries are also highly-industrialized, where manufacturing and 
high-value services are dominant. 
In fact, K-Pop was one of the most resilient sectors of the Korean economy during the COVID-
19 pandemic. One group alone, BTS, contributed USD 4.9 billion to the Korean economy 
during the pandemic. For perspective, this is half the entire pre-pandemic tourist economy of 
the Philippines.   
In the Philippines, the lack of a framework for supporting creatives has resulted in a sector that 
can sometimes be a large contributor to the economy, but whose revenues can suddenly 
collapse during a crisis. 
Although it is estimated that the creatives contribute, directly or indirectly, anywhere between 
4 and 7 percent of GDP, the Creative Economy Council of the Philippines estimates that the 
sector lost 90% of its revenues during the COVID-19 pandemic. This, if ever, would make the 
sector among the hardest-hit sectors of the economy. 
In the Korean model, resilience appears to be due to strong public investment. During the Asian 
Financial Crisis, the South Korean government sought to diversify the then-manufacturing-
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driven South Korean economy. Entertainment and culture became one of the leading prospects 
for that country. 
An entire ecosystem of public support has been built to bolster K-culture. A division of the 
Korean Ministry of Culture, the Popular Culture Industry Division, focuses on Korean pop 
music, fashion, mass entertainment, comic books, cartoons, and other key products. The 
division along with three other divisions are referred to as the Cultural Content Office. Its 
budget is a colossal USD 5.5 billion, with the aim to boost economic growth particularly 
through growing the country’s cultural industry export industry.  
The Korean government also directly invests in cultural exports. The Korean government 
sponsors 20-30% of a USD 1 billion investment fund earmarked to nurture and export popular 
culture. The remaining funds comes from investment banks and private companies and are 
managed by the Korean Venture Investment Corporation. 
To set the foundations of the Philippines as a giant in the cultural and creative economy, we, 
too, must invest in culture. The Philippines is now a service-driven economy. Its future 
prospects now depend on our ability to develop the skills and talents of our service workers 
into marketable products and services. Supporting our creative industries can create 
opportunities for our service workers. 
Given the need for strong public investment in our creative industries, this bill creates the 
National Creative Industries Investment Program, or the Build, Build, Build for the Creative 
Industries, as the roadmap for public support in the sector. 
In view of the foregoing, the approval of this bill is urgently sought. 
JOEY SARTE SALCEDA 


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Republic of the Philippines 
HOUSE OF REPRESENTATIVES 
Quezon City, Metro Manila 
Nineteenth Congress 
First Regular Session 
House Bill No. _________ 
Introduced by REPRESENTATIVE JOEY SARTE SALCEDA 
AN ACT 
CREATING THE NATIONAL CREATIVE INDUSTRIES INVESTMENT 
PROGRAM, AND FOR OTHER PURPOSES 
Be it enacted by the Senate and the House of Representatives of the Philippines in 
Congress assembled: 
SECTION 1. Short title. – This Act shall also be referred to as the “Build, Build, Build 
for Creative Industries Act.” 
SEC. 2. Declaration of policy. – It is the policy of the state to foster the preservation, 
enrichment, and dynamic evolution of a Filipino national culture based on the principle of unity 
in diversity in a climate of free artistic and intellectual expression. It is also the policy of the 
State that all the country’s artistic and historic wealth constitutes the cultural treasure of the 
nation and shall be under the protection of the State which may regulate its disposition. 
Towards these ends, the State shall endeavor to develop the support systems, structures, 
and mechanisms necessary to advance creative industries, which continue to generate the 
country’s artistic and cultural wealth. 
SEC. 3. National Creative Industries Investment Program. – There is hereby 
established a National Creative Industries Investment Committee, hereinafter referred to as the 
NCIIC, chaired by the Secretary of Trade and Industry, and co-chaired by the Secretary of 
Finance as head of the Fiscal Incentives Review Board, with the Socioeconomic Planning 
Secretary, the Secretary of Budget and Management, the Secretary of Tourism, the Secretary 
of Education, and the Chair of the National Commission for Culture and the Arts, as members. 
The Committee shall be responsible for creating and approving the National Creative 
Industries Investment Program, which shall reflect the following: 
a.
Target public spending levels for the creative industries in general, and for specific
sectors or segments of the creative industries;
b. Target levels of output, value-added, employment, and other key indicators of the
creative industries;
c.
Target levels of private investment in the creatives industry, and measures such as
favorable credit policies and regulatory forbearance to encourage such investments;
d. Proposed infrastructure programs to support the creative industries;
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e. Proposed policies on fiscal and non-fiscal incentives for the creative industries; 
f. Proposed programs or activities to promote Philippine creative industries and 
outputs to the domestic and global markets; and 
g. Other plans, activities, programs, and proposals for the development of the creatives 
sector in the country. 
 
The Plan shall be considered in the formulation of the National Expenditure Program, 
the Philippine Development Plan, and the Strategic Investment Priorities Plan of the national 
government.  
 
The NCIIC shall meet at least twice a year, but may meet as often as its Chair may deem 
necessary to dispense its functions.  
 
The NCIIC may delegate its technical functions to the NCIIC Technical Committee, 
which shall be composed of the following: 
a. Executive Director of the National Commission for Culture and the Arts – as Chair 
b. Undersecretary of Trade and Industry; 
c. Undersecretary of Finance; 
d. Undersecretary of the National Economic and Development Authority; 
e. Undersecretary of Budget and Management; 
f. Undersecretary of Education; 
g. Undersecretary of Tourism; 
h. Deputy Governor of the Bangko Sentral ng Pilipinas; 
i. Chair of the Komisyon sa Wikang Filipino; 
j. Chair, National Historical Commission of the Philippines; 
k. Director of the National Museum; 
l. Director of the National Library of the Philippines; and 
m. Executive Director of the National Archives of the Philippines, as members. 
 
SEC. 4. Local public investments in the creative industries. – The Department of Trade 
and Industry and the Department of Tourism, under their respective Secretaries, and the 
National Commission on Culture and the Arts, under its Chair, shall establish offices in their 
respective agencies dedicated to assisting Local Government Units create their local public 
investment plans and proposals for the creative industries. The funds necessary for the 
personnel and outlays of these offices shall be sourced from the appropriations of their 
respective agencies for the current year, and shall thereafter be proposed in the National 
Expenditure Plan. 
 
Local public investment plans may also include proposals to the concerned Regional 
Development Councils. 
 
Local public investment plans may also be inter-locality, with programs and projects to 
be implemented by multiple local governments. The NCIIC shall promote tourism alliances, 
coordinated programs and projects, and joint ventures among local government units. 
 
SEC. 5. Creative Industries Infrastructure Audit. – The National Commission for 
Culture and the Arts shall identify existing government facilities and infrastructure that are 
essential or highly significant to the creative industries. Local Government Units, and other 
government agencies and instrumentalities may also submit additions to the listing, for the 
consideration of the Commission. 


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The Department of Public Works and Highways shall conduct an assessment of the 
stability, usability, and other structural characteristics and conditions of each item in the listing; 
after which recommendations will be made about the actions that should be taken to maintain, 
remodel, or replace such facilities. 
 
The recommendations shall be submitted to the NCIIC, which may endorse such 
recommendations for inclusion in the National Expenditure Plan. 
 
SEC. 6. Implementing Rules and Regulations.  – The rules and regulations necessary 
for the implementation of this Act shall be issued by the Department of Trade and Industry, in 
coordination with the member-agencies of the NCIIC, within ninety (90) days from the 
effectivity of this Act.  
 
SEC. 7. Separability Clause. – If any of the sections or provisions of this Act is held 
invalid, all the other provisions not affected thereby shall remain valid. 
 
SEC. 8. Repealing Clause. – The provisions of the National Internal Revenue Code, as 
amended, shall continue to have full force and effect, except insofar as they are inconsistent 
with this Act. 
 
SEC. 9. Effectivity. – This Act shall take effect fifteen (15) days from the date of its 
publication in at least two newspapers of general circulation in the Philippines. 
 
Approved,