NINETEENTH CONGRESS OF THE ) 
REPUBLIC OF THE PHILIPPINES ) 
First Regular Session 
)
SENATE
S.B. No. 1256
of ii)C fvrtavp
72 AUG 31 P5 ‘02
RtCEP 'ED &V.
Introduced by SENATOR IMEE R. MARCOS
AN ACT
URGING THE PLANNING, EVALUATION, AND PROMOTION OF
PINEAPPLES FOR INTERNATIONAL EXPORT, ESTABLISHING THE 
PINEAPPLE EXPORT DEVELOPMENT COUNCIL, AND PROVIDING FUNDS
THEREFOR
EXPLANATORY NOTE
Pineapples are one of the primary agricultural exports of the Philippines. As of 
2021, the Philippines is the second exporter of pineapples, behind only Costa Rica. As 
of 2021, the Philippine Imports and Exports Statistics rank pineapples as the 3rd biggest 
agricultural export of the country behind fresh banana and coconut oil.
The Philippines exported USD 281 million worth of fresh pineapples in 2021. The 
country's largest export markets as of 2021 are China, Japan, and Korea. Together, 
these three countries account for 87% of the Philippines' pineapple exports. Almost 
100% of Philippines' pineapple exports are to countries in Asia and the Pacific region. 
In total, the Philippines exported USD 760 million worth of pineapple products.
Looking at the industry trend, production of pineapples remain constant. From 
2018 to 2021, pineapple production only grew at an average rate of 1.2%, from 2.73 
million tons in 2018 to 2.86 million tons in 2021. The acreage of pineapple also remains 
constant, from 65.85 thousand hectares in second half 2018 to 66.98 thousand 
hectares in 2021.
The lack of growth in the industry is due to several factors. The pineapple 
industry regularly experiences the lost of 40% of the total fruit production due to 
hauling and transporting problems, in addition to rat infestation. There is a need to


provide farm-to-market roads in pineapple planting regions in Northern Mindanao and 
SOCCSKSARGEN in order to reduce losses. There is also a need improve the access of 
farmers to cold storage facilities that will allow them to ship their produce. This is 
Important as proper postharvest handling is important in producing export-quality fresh 
pineapples.
There is also a lack of processing centers to produce processed pineapple goods 
like pineapple juice and canned pineapples. Given the perishability of the fresh product 
and the existing world demand for processed pineapple products, there is a need to 
further develop the processed pineapple sector in order to expand the market reach 
of the local pineapple produce, as only 3% of the processed pineapple of the Philippines 
reach the US market.
Farmers are also suffering from losses due to the infestation of Insects and other 
pests. Pineapple plants suffer from parasites like the Phythophthora and the Fusarium 
fungi, nematode infestation, and Symphylan insect attacks. The Department of 
Agriculture needs to provide the farmers support in dealing with the pests associated 
with pineapples.
Given the abovementioned circumstances, the immediate passage of this bill is 
necessary.


NINETEENTH CONGRESS OF THE ) 
REPUBLIC OF THE PHILIPPINES ) 
First Regular Session 
)
SENATE
S.B. No. 1S56
of 11)1' icT't i-iftarp
•22 AUG 31 P5 -02
RIXEIVLO BY:
Introduced by SENATOR IMEE R. MARCOS
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AN ACT
URGING THE PLANNING, EVALUATION, AND PROMOTION OF
PINEAPPLES FOR INTERNATIONAL EXPORT, ESTABLISHING THE 
PINEAPPLE EXPORT DEVELOPMENT COUNCIL, AND PROVIDING FUNDS
THEREFOR
Be it enacted by the Senate and House of Representatives of the Philippines in Congress 
assembled:
SECTION 1. Short Title. - This Act shall be known as the "Pineapple Export Act 
of2022."
SEC. 2. Declaration of Policy. - It is hereby declared the policy of the State to 
develop and promote a globally competitive Pineapple industry with the objective of 
increasing Pineapple farmers' Income, upgrading production of export quality fruits, and 
encouraging trade and industry.
SEC. 3. Establishment of Pineapple Export Promotion Council (PEPC). - A 
council, composed of the Secretary of the Department of Agriculture (DA) as the 
Chairperson, the Secretary of the Department of Foreign Affairs (DFA), the Secretary of 
the Department of Trade and Industry (DTI), and one (1) each from the Pineapple 
growers and commercial producers' sectors to be designated by the Secretary of the 
DA shall be created immediately upon the effectivity of this Act to ensure the promotion, 
support, and assistance to pineapple exporters. The Bureau of Plant Industry (BPI), 
through the office which implements the High Value Crops Development Program, shall 
be designated as the Secretariat.


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SEC. 4. Functions of the PEPC - The PEPC, in consultation with the Department 
of Environment and Natural Resources (DENR), Department of Science and Technology 
(DOST), Pineapple growers' cooperatives and organizations, local government units, 
and the private sector, shall formulate a one-year framework to be validated and 
updated annually. Such Framework shall serve as guide to the formulation and 
implementation of plans, programs and projects for the production, marketing, 
processing and distribution of Pineapple for food and commercial needs, as envisioned 
in this Act. The Framework shall likewise provide for the following:
a. Plan National Framework - The DA, DOST, state universities and colleges 
(SUCs) and other stakeholders shall strengthen the conduct of researches on 
pineapple particularly on areas of crop Improvement (development of new 
varieties), crop protection, harvesting and postharvest handling, supply chain 
analysis, marketing and promotion. A techno-demo site shall also be 
established in different pineapple growing areas of the country to showcase 
the matured technologies on pineapple propagation, production. Integrated 
Pest Management (IPM), post-harvest handling, and processing.
b. Investment Promotion and Facilitation - The DA and DTI shall develop 
programs establishing links between stakeholders in the Pineapple industry 
and Government Financial Institutions (GFIs) and other financial 
cooperatives. The DA and DTI shall likewise develop and implement programs 
that would establish reasonable and innovative investment incentives to 
attract more players in the pineapple industry.
c. Export Promotion Support - An integrated and strategic export promotion 
program for pineapple industry shall be created. The export promotion 
program shall be responsive to market conditions, needs of the exporters, 
and possibilities offered by new products and technologies. It shall likewise 
provide foreign trade and export promotion activities through trainings, 
technical assistance, capacity building, generating awareness on export 
opportunities, and export planning assistance.
d. Strengthen Trade Policies and Support Network - The PEPC shall be 
responsible in coordinating a consultative approach for the various stages of 
the trade policy making process. The DFA shall lead the negotiation of Free


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Trade Agreements (FTAs) to provide a competitive environment for 
pineappie exports abroad.
e. Monitoring and Evaluation - The PEPC shail continuousiy monitor, track, 
and analyze the progress and outcomes of the programs to be 
implemented to determine over-all effectiveness.
SEC. 5. Appropriations. - The amount necessary to implement this Act shall be 
included in the annual General Appropriations Act (GAA). Thereafter, such funds as may 
be necessary for the continued implementation of this Act shall be Included in the 
succeeding annual GAA.
SEC. 6. Repealing Clause. - All provisions of existing laws, orders and 
regulations contrary to or inconsistent with this Act are hereby repealed or modified 
accordingly.
SEC. 7. Separability Clause. - If for any reason any part or provision of this Act 
shall be deemed unconstitutional or invalid, the other sections or provisions hereof shall 
not be affected and shall remain in force and effect.
Sec. 8. Effectivity. - This Act shall take effect fifteen (15) days after its 
publication in the Official Gazette or in a newspaper of general circulation.
Approved,