THIRTEENTH CONGlU3SS OF THE REPUBLIC ) 
OF THE PHILIPPINES 
1 
’04 JUL 14 p 3 23 
First Regular Session 
1 
Introduced by Senator Miriam Defensor Santiago 
EXPLANATORY NOTE 
The Constitution, Article 2 provides: 
“SECTION 13. The State recognizes the vital role of the 
youth in nation-building and shall promote and protect their 
physical, moral, spiritwzl, intellectual, and social well-being. It 
shall inculcate in the youth patriotism and nationalism, and 
encourage their involvement in public and civic affairs.” 
Our children are besieged by advertising messages that create the impression that 
alcohol can help solve life’s problems and lead to popularity. 
These messages are distortions that gloss over the all too prevalent and 
detrimental results of alcohol consumption - the loss of productivity due to hangovers, 
the tragic deaths and injuries caused by drunk driving, and the families torn apart by 
alcohol use 
Hence, this bill seeks to establish advertising requirements for alcohol beverages, 
in order to protect the young people of our nation. 


’04 &I. 
I4 P3 2 3  
THIRTEENTH CONGRESS OF THE REPUBLIC ) 
OF THE PHILIPPINES 
First Regula Session 
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8 3 ‘ .  
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S E N A T E  
S. B. No. 
Introduced by Senator Miriam Defensor Santiago 
AN ACT 
TO ESTABLISH ADVERTISING REQUIREMENTS 
FOR ALCOHOLIC BEVERAGES 
Be it enacted by the Senate and the House ofRepresentatiws ofthe Philippines in 
Congress assembled: 
SECTION 1 Short Title. - This Act may be cited as the “Children’s Protection 
From Alcohol Advertising Act.” 
SECTION 2. De3nition of Terms. - As used in this Act, the following terms shall 
mean: 
(1) 
“Alcoholic beverage” includes any beverage in liquid form which contains 
not less than one-half of one percent of alcohol by volume and is intended for 
human consumption. 
(2) 
“Secretary” means Secretary of Health. 
SECTION 3 
Declaration of Policy - It is hereby the policy o f  the State to 
recognize the vital role of the youth in nation-building and shall promote and protect their 
physical, moral, spiritual, intellectual, and social well-being. 


SECTION 4. -Advertising Requirements. - 
(A) 
PROHIBITIONS- 
(i) 
GENERAL RULE - Except as provided in paragraph (2), no 
alcoholic beverage may be advertised or promoted in any audio tape, 
audio disc, videotape, video arcade game, computer game, or in film. No 
outdoor advertising of alcoholic beverages maybe located within 100 feet 
of any school, playground, or other public facility where individuals mder 
the age of 21 are reasonably expected to convene. 
(ii) 
EXCEPTION - Paragraph (1) does not apply to any videotape 
prepared by a person engaged in the business of manufacturing or selling 
alcohol beverages if such videotape is to be viewed only by other persons 
engaged in such business. 
(B) 
PRTNT ADVERTISING - In publications with an under the age of 21 
readership of more than 10 thousand, alcohol advertising shall be restricted to text 
only advertising in black and white print. 
(C) 
BROADCAST ADVERTISING - Any advertising of an alcoholic 
beverage in a television broadcast shall, during the hours between 7 a.m. and 10 
p.m., be limited to only a picture of the beverage with factual, objective audio 
information about the beverage. 
(D) 
in the corporate name only and not in the brand name of the alcoholic beverage. 
SPONSORSHIP -An event may be sponsored by an alcohol manufacturer 
(E) 
PROMOTIONAL ITEMS - 


(i) 
GENERAL RULE - No person may manufacture or distribute a 
product which is a nonbeverage product with an identifiable brand of an 
alcoholic beverage manufacturer. Such a product shall bear the corporate 
name of the alcohol beverage manufacturer. 
(ii) 
EXCEPTION - Paragraph (1) does not apply to any product 
prepared by a person engaged in the business of manufacturing or selling 
alcohol beverages if such product is to be made available only to other 
persons engaged in such business. 
(F) 
rules and regulations necessary for the effective implementation of this Act. 
IMPLEMENTING PROGRAMS - The Secretary shall promulgate such 
(G) 
ENFORCEMENT - 
(i) 
PENALTY - Any person who violates the restrictions prescribed 
by subsection (a), (b), or (c) shall, upon conviction, be subject to a fine of 
not less than P50,OOO.OO or an imprisonment of not less than six months 
but not more than five years or both upon the discretion of the court. 
(ii) 
INJUNCTION - Whenever the Secretary or the agency designated 
by the State, has reason to believe that any person violated the provisions 
of this Act or the regulations prescribed by this Act, the State may bring 
an injunction or such preliminary and other equitable or decIaratory relief 
as may be appropriate. 
SECTION 5. Separability Clause. - If any provision, or part hereof, is held 
invalid or unconstitutional, the remainder of the law or the provision shall remain valid 
and subsisting. 


SECTION 6. Repealing Clause. - Any law, presidential decree or issuance, 
executive order, letter of instruction, administrative order, rule or regulation contrary to, 
or inconsistent with, the provision of this Act is hereby repealed, modified or amended 
accordingly. 
SECTION 7. Effectivity Clause. - This Act shall take effect fifteen (15) days after 
its publication in at least two (2) newspapers of general circulation. 
Approved 
FN 1904