Republic of the Philippines 
HOUSE OF REPRESENTATIVES 
Quezon City, Metro Manila 
NINETEENTH CONGRESS 
First Regular Session 
HOUSE BILL NO. ______ 
Introduced by Representative Hon. Christopher V.P. de Venecia, Hon. Angelo Marcos 
Barba, Hon. Marlyn “Len” B. Alonte, Hon. Antonio B. Legarda, Jr., Hon. Margarita 
Ignacia B. Nograles, Hon. Camille A. Villar, Hon. Kristine Singson-Meehan, Hon. Lord 
Allan Jay Q. Velasco, Hon. Rufus B. Rodriguez, Hon. Anna Victoria Veloso-Tuazon, Hon. 
Lani Mercado-Revilla, Hon. Jefferson F. Khonghun, Hon. Jose Francisco “Kiko” B. 
Benitez, Ph.D., Hon. Juan Carlos “Arjo” C. Atayde, Hon. Maria Vanessa C. Aumentado, 
Hon. Rachel Marguerite B. Del Mar, Hon. Edward Vera Perez Maceda, Hon. Linabelle 
Ruth R. Villarica, Hon. Richard I. Gomez, DPA, Hon. Eduardo Roa Rama Jr., Hon. 
Florida “Rida” P. Robes, Hon. Rosanna “Ria” V. Vergara, Hon. Luisa Lloren Cuaresma, 
Hon. Lianda B. Bolilia, Hon. Amparo Maria J. Zamora, Hon. Jose Arturo S. Garcia, Jr., 
Hon. Vincent Franco “Duke” D. Frasco, Hon. Samuel S. Verzosa, Jr., Hon. Dan S. 
Fernandez, Hon. Ma. Rachel J. Arenas, Hon. Claudine Diana D. Bautista-Lim 
AN ACT 
EXEMPTING ADVERTISING ON LOCALLY-PRODUCED NEWSPAPERS, 
MAGAZINES, NEWSLETTERS, JOURNALS, REVIEW BULLETINS AND OTHER 
PRINT MATERIALS FROM VALUE-ADDED TAX, AMENDING FOR THE PURPOSE 
SECTION 109 (1) OF THE NATIONAL INTERNAL REVENUE CODE, AS AMENDED 
EXPLANATORY NOTE 
The COVID-19 pandemic gravely affected the creative industries, who were all forced to close 
shop for multiple years. Even despite the reopening of the economy, several industries have yet to 
fully recover the losses sustained since 2020. One of these sectors is the print and publishing media 
industry.  
The shift to digitalization heavily lessened demand for print materials such as newspapers and 
magazines, as its contents have become available online. In fact, according to Forbes, even before 
the pandemic, there was already a major decline in readership and ad revenue in the print and 
publishing media sector. This decline caused the growth of the industry to stunt and lessened its 
sustainability in the future. 
Further, according to the United Print Media Group, the largest trade organization for print media 
in the Philippines, a majority of the profits of this sector is heavily reliant of advertising sales, and 
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not readership. However, that has been on a decline as well, due to the increasing prices of 
advertising space, and the advertisers’ preference to shift to digital media. 
This bill intends to exempt advertising on locally-produced print media materials from payment 
of the Value-Added Tax under the National Internal Revenue Code to increase demand for 
advertisers to engage with the print and publishing media sector, and to effectively create revenue 
to revitalize the print and publishing media sector. 
In view of the foregoing, the passage of the bill is earnestly sought. 
HON. CHRISTOPHER V.P. DE 
VENECIA 
HON. ANGELO MARCOS BARBA 
HON. MARLYN “LEN” B. ALONTE 
HON. ANTONIO B. LEGARDA, JR. 
HON. MARGARITA IGNACIA B. 
NOGRALES 
HON. CAMILLE A. VILLAR 
HON. KRISTINE SINGSON-
MEEHAN 
HON. LORD ALLAN JAY Q. VELASCO 


HON. ANNA VICTORIA VELOSO-
TUAZON 
HON. JEFFERSON F. KHONGHUN 
HON. JOSE FRANCISCO “KIKO” B. 
BENITEZ, PH.D. 
HON. JUAN CARLOS “ARJO” C. ATAYDE 
HON. MARIA VANESSA C. 
AUMENTADO 
HON. EDUARDO ROA RAMA JR. 
HON. FLORIDA “RIDA” P. ROBES 
HON. LUISA LLOREN CUARESMA 


 
 
 
 
 
 
HON. JOSE ARTURO S. GARCIA, JR. 
 
HON. VINCENT FRANCO “DUKE” 
D. FRASCO 
HON. SAMUEL S. VERZOSA, JR. 
 
HON. MA. RACHEL J. ARENAS 
 
 
HON. CLAUDINE DIANA D. BAUTISTA-LIM 
 
 


Republic of the Philippines 
HOUSE OF REPRESENTATIVES 
Quezon City, Metro Manila 
NINETEENTH CONGRESS 
First Regular Session 
HOUSE BILL NO. ______ 
Introduced by Representative Hon. Christopher V.P. de Venecia, Hon. Angelo Marcos 
Barba, Hon. Marlyn “Len” B. Alonte, Hon. Antonio B. Legarda, Jr., Hon. Margarita 
Ignacia B. Nograles, Hon. Camille A. Villar, Hon. Kristine Singson-Meehan, Hon. Lord 
Allan Jay Q. Velasco, Hon. Rufus B. Rodriguez, Hon. Anna Victoria Veloso-Tuazon, Hon. 
Lani Mercado-Revilla, Hon. Jefferson F. Khonghun, Hon. Jose Francisco “Kiko” B. 
Benitez, Ph.D., Hon. Juan Carlos “Arjo” C. Atayde, Hon. Maria Vanessa C. Aumentado, 
Hon. Rachel Marguerite B. Del Mar, Hon. Edward Vera Perez Maceda, Hon. Linabelle 
Ruth R. Villarica, Hon. Richard I. Gomez, DPA, Hon. Eduardo Roa Rama Jr., Hon. 
Florida “Rida” P. Robes, Hon. Rosanna “Ria” V. Vergara, Hon. Luisa Lloren Cuaresma, 
Hon. Lianda B. Bolilia, Hon. Amparo Maria J. Zamora, Hon. Jose Arturo S. Garcia, Jr., 
Hon. Vincent Franco “Duke” D. Frasco, Hon. Samuel S. Verzosa, Jr., Hon. Dan S. 
Fernandez, Hon. Ma. Rachel J. Arenas, Hon. Claudine Diana D. Bautista-Lim 
AN ACT 
EXEMPTING ADVERTISING ON LOCALLY-PRODUCED NEWSPAPERS, 
MAGAZINES, NEWSLETTERS, JOURNALS, REVIEW BULLETINS AND OTHER 
PRINT MATERIALS FROM VALUE-ADDED TAX, AMENDING FOR THE PURPOSE 
SECTION 109 (1) OF THE NATIONAL INTERNAL REVENUE CODE, AS AMENDED 
Be it enacted by the Senate and House of Representatives of the Philippines, in Congress 
assembled: 
SECTION 1.  A new subparagraph is hereby inserted after subparagraph (CC) of Section 109 (1) 
of the National Internal Revenue Code of 1997, as amended, to read as follows: 
“Sec. 109. Exempt Transactions. – 
 “(1) Subject to the provisions of Subsection (2) hereof, the following 
transactions shall be exempt from the value-added tax: 
“(A) x x x 
“ x x x 
 “ (DD) ADVERTISMENT SPACES OR PLACEMENTS IN 
LOCALLY-PRODUCED 
PRINT 
MEDIA 
SUCH 
AS 
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NEWSPAPERS, MAGAZINES, NEWSLETTERS, JOURNALS 
AND REVIEW BULLETINS 
 
SECTION 2. Implementing Rules and Regulations. – The Secretary of Finance, shall, upon the 
recommendation of the Commissioner of Internal Revenue, promulgate not later than thirty (30) 
days upon the effectivity of this Act the necessary rules and regulations for its effective 
implementation. 
 
SECTION 3. Separability Clause. – If any portion or provision of this Act is declared 
unconstitutional, the remainder of this Act or any provisions not affected thereby shall remain in 
force and effect. 
 
 
SECTION 4. Repealing Clause. –  All laws, decrees, orders, issuances, rules and regulations 
which are inconsistent with the provisions of this Act are hereby repealed, amended, or modified 
accordingly. 
  
SECTION 5. Effectivity. –  This Act shall take effect fifteen (15) days after publication in the 
Official Gazette or a newspaper of national circulation. 
  
  
Approved,