Republic of the Philippines
HOUSE OF REPRESENTATIVES
NINETEENTH CONGRESS
Second Regular Session
riousEBILLNO.8911
Introduced by Hon. Representatives Florida ``Rida" P. Robes of the
Lone District of the City of Sam Jose del Monte, Bulacan
EXPLANATORY NOTE
Sec. 12, Art XII Of the 1987 Constitution provides thi\t..
" (b) ''The State shall promote the proferentlal use Of Ftllpino labor, domestic
materials and locally produced goods and adopt measures that help make
them competitive. "
In  pursuance  Of these  policies,  the  government  shall  actively  encourage,
promote,  induce  and  accelerate  a sound  and  balanced industrial,  economic
and social development Of the country in order to provide jobs to the people
specially  those  in  the  rural  areas,   increase  their  productivity  and  their
individual  and family  income,  and thereby  improve  the  level  and quality  Of
their  living  condition  through  the  establishment,  among  others,  Of special
economic zones in suitable and strategic locations in the country and through
measures  that   shall   effj;ectively  attract  legitinate   and  productive  foreign
irrvestments."
The  "Fz./zPz.#o Fz.rsf A4le#fcz/z.fy " has been ingrained in our political-economic strategy since
time immemorial. This is one of our prevalent attempts to help our countrymen to champion our
very    own    local    products    and   produce,    and   to    attain    independence,    productivity,    and
competitiveness. However, economic growth and expansion is not achievable without the efforts
of both public and private sectors.
This  measure  seeks to establish a Tatak Pinoy  Strategy  (TPS) to  strengthen the  Filipino
First  Policy  that  shall  mandate  government  agencies  to  collaborate  with  the  private  sector  to
formulate   a   Comprehensive   National   Industrial    Strategy   focused   on   the   expansion   and
diversification of the productive capabilities  of local  enterprises  and Micro,  Small and Medium
Enterprises (MSMEs). These new and emerging Filipino brands and local industries have a better
chance  at competing,  growing,  and being known  globally when they have the government firm
support.
Therefore, the approval of the said measure is eamestly sought.
FLO#R0BES


Republic of the Philippines
HOUSE 0F REPRESENTATIVES
NINETEENTH CONGRESS
Second Regular Session
riousEB[LLNO.8911
Introduced by Hon. Representatives Florida ``Rida" P. Robes of the
Lone District of the City of Sam Jose del Monte, Bulacan
AV ACT
MANDATING     TIIE     FORMULATION,     FINANCING,     IMPLEMENTATI0N,
MONITORING, AND EVALUATION OF A COMPREHENSIVE AND MULTI-YEAR
"TATAK PINOY" (PROUDLY FILIPINO) STRATEGY, ESTABLISHING A TATAK
PINOY COUNCIL, AND APPROPRIATING FUNDS THEREFOR
Be it enacted by the Senate and the House of Representatives of the Philippines in Congress
assembled:
Secfi.o# I. Srfeorf r!.f/c. -This Act shall be known as the "Tatak Pinoy (Proudly Filipino) Act"
Sec/I.o# 2. Dcc/¢r¢fi.o" a/Po/!.c)J. -It is hereby declared the policy of the State to encourage,
support,  and  promote the production and offering of the Philippines-made products,  goods,
and  services  of increasing  diversity,  sophistication,  and quality by  local  enterprises that are
globally competitive.  Pursuant to Article XII,  Section  1  of the   Constitution emphasizing the
promotion of "industrialization and full employment based on sound agricultural development
and agrarian reform, through industries that make full and efficient use of human and natural
resources, and which are competitive in both domestic and foreign markets.
Sccfi.o# 3. r¢J¢4 Pj.#o)/ S/r¢fcg];. -To achieve the obj ectives of this Act, a Tatak Pinoy Strategy
(TPS)  shall  be  formulated,  finances,  implemented,  monitored,  evaluated,  and  continuously
improved  upon  by  the  Tatak  Pinoy  Council,  hereinafter  referred  to  as  "the  council"  as
prescibred  by  Section  10  of this  Act.  The  TPS  shall  outline  the  plan  for  the  country  to
incrementally  and  systematically  expand  and  diversify  the  productive  capabilities  of local
enterprises,  and empower them  to produce and offer increasingly  diverse  and  sophisticated
products, goods, and services, and compete in the global market.
a)   Development and Coverage. -The development of the TPS shall coincide with that
of the  Philippine  Development  Plan  (PDP)  at  the  beginning  of every  Presidential
administration. The TPS shall cover a period of at least six (6) years and shall provide
for mid-term updates every three (3) years.


b)   Identification   of  National   Priorities   and   Strategic   Goals.   -  As   part   of  the
development of the TPS, the country's national priorities and strategic goals shall be
identified and consolidated through a consultative process that substantially  involves
both the public and private sectors
c)   Target  Sectors  and/or  Economic  Activities.  -  The  TPS  shall  list  sectors  and/or
economic  activities,  including  but  not  limited  to  creative  industries  as  defined  by
Republic  Act  No.11904,   otherwise  known  as  the  Philippine  Creative  Industries
Development Act. The list shall include targets for the short-term (3 years), medium-
term (6 to 9 years), and long-term (12 years and beyond)
Sccfz.o# 5. Pi.//¢rs a/ffec r¢/¢k Pz.#ojJ Sfr¢fegy. -The TPS shall include plans and programs,
and shall be organized according to the following pillars: (1) manpower; (2) infrastructure (3)
technology and innovation; (4) investments; and (5) public fiscal management and government
procurement.
The Council may establish technical clusters and working groups under each pillar to formulate
objectives  and  targets,  conduct  the  necessary  stakeholder  consultations  and  ensure  proper
implementation of the TPS. Under each pillar, the TPS  shall  identify relevant public-private
initiatives   and the  government  support  or assistance to  be  provided per targeted  sector or
economic activity. Each cluster shall be headed by a government agency, as determined by the
Council, and include relevant private sector representatives.
a)   Manpower. - The Department of Labor and Employment (DOLE),  in coordination
with the Council, the Department of Education (DepEd), the Commission on Higher
Education (CHED),  and the Technical  Education  and  Skills Development Authority
(TESDA),   shall   develop   a  National   Upskilling   and   Manpower   Competitiveness
Agenda; Provided, further That said Agenda shall be a roadmap for ensuring that there
is adequate and skilled manpower to realize the national priorities and strategic goals
and support the target sectors and economic activities in the TPS; Provided finally that
the   Agenda   shall   include   different   modalities   for   training,   skills   development,
upskilling,  reskilling,  and  lifelong  leaning  to  be  implemented  by  both  public  and
private stakeholders;
b)   Infrastructures  -  The  Department  of Public  Works  and  Highways  (DPWH),  in
coordination with the  Council  and  other  relevant  government  instrumentalities  such
as,but  not  limited  to,   the  Department  of  Budget  and  Management  (DBM),   the
Department    of   Finance    (DOF),    and    the    Department    of    Information    and
Communications  Technology  (DICT),  the  Department  of  Transportation  (DOTr),
Department  of Trade  and  Industry  (DTI),  the  Department  of  Energy  (DOE),  the
Department of Agriculture (DA), the Department of Health (DOH), the Department of
Tourism (DOT), the Department of Education (DepEd), and the Department of National
Defense (DND), shall lead in the formulation of a National Infrastructure Development
Strategy:  Provided that the  Strategy  shall  provide the basis coordinating,  integrating,
and  accelerating  infrastructure  development  across  the  country to  fulfill  he  national
priorities  and  strategic  goals  and  support  the  target  sectors  and  economic  activities
identified in the TPS;


c)   Technology and Innovation - The Department of Science and Technology (DOST)
and   its   attached  agencies,   in  coordination  with   the   Council   and   other  relevant
government instrumentalities such as but not limited to the National Innovation Council
(NIC),  the   Department   of  National   Defense  (DND),   the  Armed   Forces   of  the
Philippines (AFP), the Philippine Space Agency (PhilsA), the Commission on Higher
Education (CHED), state universities and colleges (SUCs), and private universities with
reputable track record in scientific and technological research, shall ensure that the TPS
is harmonized with the National Innovation Agenda and Strategy Document (NIASD),
in accordance with Republic Act No.  11293  otherwise  known as the "the Philippine
Innovation Act";
d)   Investments -The Department of Trade and Industry (DTI), in coordination with the
Council and Investment Promotion Agencies shall formulate a Tatak Pinoy Strategic
Investment Priority Plan, which shall at the minimum identify sectors and/or activities
and  set  investment targets  that  will  enable  Philippine  industries  to  transition  to  the
production of diversified and sophisticated goods and services whether for domestic or
foreign  consumption.  For  this  purpose,  existing  industry  roadmaps  may  be  used  as
reference. The DTI, through the Board of Investments, shall ensure that the identified
sectors  and/or  activities  shall  be  included  in  the  Strategic  Investment  Priority  Plan
(SIPP);
e)   Public  Fiscal  Management  and  Government  Procurement  -  The  Development
Budget Coordination Committee (DBCC) shall ensure that programs and projects that
result  in  the  enhancement  of capabilities  of local  enterprises  to  produce  and  offer
increasingly  sophisticated  products,   goods,   and  services  shall  be  included  in  the
expenditure priorities and the national government fiscal program.
In  government  procurement  activities,  preference  shall  be  given  to  domestically-
produced and manufactured goods, supplies and materials which meet the specified or
desired quality; Provided, further that in order to claim preference, the DTI shall certify
that such goods,  supplies,  and materials are grown,  produced or manufactures in the
Philippines;  Provided,  finally that domestic preference  shall be  applied  in a manner
consistent with the Philippines obligations under intemational agreements;
Secfi.oH 6. P/¢##i.#g C¢//. -The Council shall issue in a timely manner a Planning Call for the
TPS to government agencies and relevant private sector stakeholders. Such Planning Call shall
include the standards and guidelines for preparing the TPS. The Planning Call shall commence
parallel  to  the  formulation  of the  Philippine  Development  Plan  by  the  NEDA.  National
government agencies shall submit to the Council their respective plans and programs and report
relevant issues and implementation gaps.
SecfJ.o#  7.  H¢rmoHc.z¢fJ.o#  a/ P/¢"s.  -The  Council  shall  direct the  govemment's planning
cycle to ensure the harmonization and coherence of national,  sectoral,  and spatial plans and
programs  by  prescribing  standards,  guidelines,  compliance,  and  accountability  mechanism.
The   Council   shall   also   review   and   approve   the   short-term,   medium-term,   long-term


development plans submitted by the agencies as stipulated in Section 6 of this Act, in order to
recommend appropriate action.
Sccfj.o#  6. A#fom¢/;.c jRcw.cw ¢"d  Upd¢/e.  -The NEDA,  in coordination with the Council,
shall perform an annual review of the implementation of the TPS as provided under this Act,
in accordance with the monitoring  and evaluation policies and guidelines  of the agency.  To
ensure responsiveness to market conditions, the TPS shall be subject to amendment or revision
every three (3) years unless there are supervening events that require and earlier amendment or
modification.
Section     9.     Reportorial     Requirement.    -    AL+i     departmerits,     aLgencies,     govemmerfu
instrumentalities, and  local government units (LCDs) mandated to  implement the TPS  shall
submit a quarterly report to the Council. Such reports shall then be collated by the NEDA acting
as Tatak Pinoy Council Secretariat, and then submitted to the Office of the President, the Senate
President, the  Speaker  of the  House  of Representatives  and the  Chairpersons  of the  Senate
Committees on Finance and Trade and Industry and House Committees on Appropriations and
Trade and Industry.
Sccfj.o#  JO.   T¢f¢4 Pi."ojJ  Cow#ci./ -  There  is  hereby  created  a  Tatak  Pinoy  Council  (The
Council),    which  shall  be  led  a  tripartite  partnership  between  the  Director  General  of the
National Economic Development Authority (NEDA), as the Chairpersons and the Secretary of
Trade and Industry and the Secretary of Finance, both as Vice-Chairpersons. The Secretaries
of  Agriculture,   Budget  and   Management,   Education,   Information   and   Communications
Technology, Labor and Employment, Public Works and Highways,  Science and Technology,
Tourism, the Director General of the Technical Education and Skills Development Authority,
the   Chairperson   of  the   Commission   on   Higher  Education,   and  two   (2)   private   sector
representatives will  also serve  as members:  Provided,  That the respective heads  of agencies
may  designate  their  representatives  whose  rank  shall  not  be  less  than  an  Undersecretary:
Provided further that the private sector representatives shall be appointed by the President of
the  Philippines  for  a term  of three  (3)  years,  and  may  be  reappointed  only  once  from  the
nominees  submitted  by  reputable  business  groups,  academic  institutions  or  associations:
Provided,  finally,  that  the  President  shall  have  the  power  to  reconstitute  the  public  sector
members of the Council in order to fully achieve the objectives of this Act.
The Council shall serve as the policy and advisory body to the President and shall, adopting a
whole-of-government  approach,   formulate  policies  and  programs  that  will   diversify  the
productive capabilities  of local enterprises and increase the country's  economic  complexity.
Towards this end, the Council shall the following powers and functions:
a)   Formulate  the  multi-year Tatak Pinoy  Strategy  or  TPS,  in  accordance   with
Sections 4 and 5  of this Act;
b)   Ensure timely  compliance of agencies with the  Planning Call,  as described  in
Section 6 of this Act;
c)   Coordinate with  national government agencies (NGAs)  and local government
units  (LGUs)  to  ensure  that their  respective  development  plans,  policies  and
programs,    are    harmonized    towards    promoting    the    diversification    and
sophistication of philippine-made products, goods, and services offered by local
enterprises, whether exported or consumed locally'


d)   Ensure that plans under the TPS are implement well, and in accordance with the
objectives of this Acts;
e)   Audit existing policies,  programs and projects of government and require the
implementing agencies to submit reports on industry performance and provide
policy recommendations to address industry gaps and other challenges
f)    Monitor,   evaluate,   and   periodically   review   and   assess   the   TPS   and   its
implementation thereof;
g)   Recommend   policies,   processes,   including   reengineering   of  systems   and
procedures,  in order to attain diversification and sophistication of Philippine-
made products, goods, and services
h)   Propose legislation or amendments to Philippine laws and regulations related to
industry development and promotion of the sophistication and diversification of
Philippine-made products, goods, and services;
i)    Provide technical  assistance and advisory opinions  in the review  of proposes
national or local legislation, regulations, or procedures; and
j)    Perforin such other function as may be necessary, or as may be directed by the
President of the Philippines, for the attainment of the objectives of this Act.
Section 11. Technical and Secretariat Support. -The NEDA is hereby designated to provide
overall  technical  and  secretariat  support  for  the  Tatak  Pinoy  Council.  As  the  principal
secretariat, the NEDA shall have the following duties and responsibilities:
a)   Determine and prepare the agenda of the Council meetings,  and prepare the
minutes if each meeting;
b)   Serve as venue for the initial processing and discussion of the work of the Tatak
Pinoy Council;
c)   Receive and prepare communications pertinent to the work of the Council;
d)   Manage and maintain the official records of the Council;
e)   Prepare the annual budget of the Council;
f)    Prepare reports as required by the Council; and
g)   Perform other duties as may be assigned by the Council
At least one  (1) representative  each from the DTI, DOF,  DA,  DBM, DepEd,  DICT,  DOLE,
DPWH, DOST, DOT, TESDA, and CHED shall be solely dedicated to serve as liaisons to the
Council  and  provide  technical  and/or  administrative  support  to  the  Tatak  Pinoy  Council
Secretariat.
Section 12. Inf iormation Dissemination and Awareness Campaign. -To a;tis;ure broaidbny-.rn
and acceptance, the Council,  in coordination with the Philippine Information Agency (PIA),
shall ensure that the goals and objectives of the TPS are communicated through a nationwide
information dissemination and awareness campaign. A parallel effort to communicate the TPS
in an appropriate and effective manner to the rest of the world shall be undertaken.
Section  13.  Implementing  Rules  and  Regulations.  -  AL  corrmittee  composed of  one  (I)
representative  each  from  NEDA,  DOF,  DTI,  DBM,  DA,  DepEd,  DICT,  DOLE,  DPWH,
DOST, DOT, TESDA, CHED and two (2) private sector representaives shall within sixty (60)
days  from  the  effectivity  of this  Act,  formulate  and  prescribe,  after  public  hearings/s  and
publication,  as  required  by  law,  the  implementing  rules  and  regulations  including,  among
others, the criteria and guidelines for evaluation of bid proposals,  list of fiscal and non-fiscal


incentives and arrangements that the Government may provide for projects,  in order to carry
out the provisions of this Act in the most expeditious manner.
This committee shall be headed by the NEDA representatives, as the Chairperson, with the DTI
and   DOF   representatives   serving   as   vice-chairpersons.   The   Committee   may   conduct,
formulate,  and  prescribe  after  due  public  hearing/s  and  publication,  amendments  to  the
implementing rules and regulations, consistent with the provisions of this Act.
The non-promulgation of the rules and regulations provided under this section shall not prevent
the immediate implementation of this Act upon effectivity.
Slccf!.oH J4. Appraprz.¢fz.o#s. - The funds necessary to carry out the initial implementation of
this Act shall be charged against available appropriations of the agencies concerned, subject to
existing budgeting,  accounting and auditing  laws,  rules,  and regulations.  The appropriations
necessary for the continued implementation of this Act in succeeding years shall be prepared
in accordance with regular government budget procedures and shall be included in the budgets
of the concerned NGAs under the annual General Appropriations Act.
Sccfi.o#  JO.  Scp¢r¢bj./try  C/¢ws'c.  -  If  any  portion  of  provision  of thus  Act  is  declared
unconstitutional, the remainder of this Act or any provision not affected thereby shall remain
in force and effect.
Sccfi.o# JJ. Rcpc¢/i.#g CJ¢wsc. - All other laws, acts, presidential decrees, executive orders,
issuances, presidential proclamations, rules, and regulations or parts thereof, which are contrary
to and inconsistent with any provision of this Act, are hereby repealed, amended or modified
accordingly,
SlccfJ.o"  J2.  E/Tccfi.vfty. - This Act shall take effect immediately upon  its publication  in the
Official Gazette or in a newspaper of general circulation.
Approved,