FIFTEENTH CONGRESS OF THE REPUBLIC 
) 
OF THE PHILIPPINES 
) 
First Regular Session 
) 
SEN~'W 
S.No. 
~'165 
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.JUl 21 P ,1 :28 
Introduced by Senator Miriam Defensor Santiago 
EXPLANATORY NOTE 
The Constitution, Article II provides: 
"SECTION 13. The State recognizes the vital role of the youth in 
nation-building and shall promote and protect their physical, moral, 
spiritual, intellectual, and social well-being. It shall inculcate in the youth 
patriotism and nationalism, and encourage their involvement in public and 
civic affairs." 
Our children are besieged by advertising messages that create the impression that alcohol 
can help solve life's problems and lead to popularity. These messages are distortions that gloss 
over the all too prevalent and detrimental results of alcohol consumption - the loss of 
productivity due to hangovers, the tragic deaths and injuries caused by drunk driving, and the 
families torn apart by alcohol use. 
This bill seeks to establish advertising requirements for alcohol beverages, in order to 
protect the young people of our nation.' 
• This bill was originally filed during the Thirteenth Congress, First Regular Session. 


FIFTEENTH CONGRESS OF THE REPUBLIC 
) 
OF THE PHILIPPINES 
) 
First Regular Session 
) 
10 
SEN.i\::!A.. 
S. No. 1'lb5 
Introduced by Senator Miriam Defensor Santiago 
) 
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AN ACT 
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TO ESTABLISH ADVERTISING REQUIREMENTS FOR ALCOHOLIC BEVERAGES 
Be it enacted by the Senate and the House of Representatives of the Philippines in 
Congress assembled: 
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SECTION 1. Short Title. - This Act may be cited as the "Children's Protection From 
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Alcohol Advertising Act." 
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SECTION 2. Definition of Terms. - For the purpose of this Act, the term: 
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(A) "Alcoholic beverage" includes any beverage in liquid form which contains not less 
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than one-half of one percent of alcohol by volume and is intended for human 
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consumption; and 
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(B) "Secretary" means Secretary of Health. 
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SECTION 3. Declaration of Policy. - It is hereby the policy of the State to recognize the 
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vital role of the youth in nation-building and shall promote and protect their physical, moral, 
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spiritual, intellectual, and social well-being. 
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SECTION 4. -Advertising Requirements.-
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(A) Prohibitions.-
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(I) General Rule. - Except as provided in paragraph (B), no alcoholic beverage 
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may be advertised or promoted in any audio tape, audio disc, videotape, video 
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arcade game, computer game, or in film. No outdoor advertising of alcoholic 
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beverages maybe located within 100 feet of any school, playground, or other 
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public facility where individuals under the age of twenty one (21) are 
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reasonably expected to convene. 
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(2) Exception. - Paragraph (I) does not apply to any videotape prepared by a 
person engaged in the business of manufacturing or selling alcohol beverages 
if such videotape is to be viewed only by other persons engaged in such 
business. 
(B) Print Advertising. - In publications with an under the age of 21 readership of more 
than 10 thousand, alcohol advertising shall be restricted to text only advertising in 
black and white print. 
(C) Broadcast Advertising. - Any advertising of an alcoholic beverage in a television 
broadcast shall, during the hours between 7 a.m. and 10 p.m., be limited to only a 
picture of the beverage with.factual, objective audio information about the beverage. 
(D) Sponsorship. -An event may be sponsored by an alcohol manufacturer in the 
corporate name only and not in the brand name of the alcoholic beverage. 
(E) Promotional Items. -
(1) General Rule. - No person may manufacture or distribute a product which is a 
non-beverage product with an identifiable brand of an alcoholic beverage 
manufacturer. Such a product shall bear the corporate name of the alcohol 
beverage manufacturer. 
(2) Exception. - Paragr<wh (1) does not apply to any product prepared by a person 
engaged in the business of manufacturing or selling alcohol beverages if such 
product is to be made available only to other persons engaged in such business. 
(F) Implementing Programs. - The Secretary shall promulgate such rules and regulations 
necessary for the effective implementation ofthis Act. 
(G) Enforcement. -
(I) Penalty. - Any person who violates the restrictions prescribed by paragraphs 
(A), (B), or (C) shall, upon conviction, be subject to a fine of not less than 
P50,000.00 or an imprisonment of not less than six months but not more than 
five years or both upon the discretion of the court. 
(2) Injunction. - Whenever the Secretary or the agency designated by the State, 
has reason to believe that any person violated the provisions of this Act or the 
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regulations prescribed by this Act, the State may bring an injunction or such 
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preliminary and other equitable or declaratory relief as may be appropriate. 
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SECTION 5. Separability Clause. - If any provision, or part hereof, is held invalid or 
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unconstitutional, the remainder of the law or the provision shall remain valid and SUbsisting. 
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SECTION 6. Repealing Clause. - Any law, presidential decree or issuance, executive 
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order, letter of instruction, administrative order, rule or regulation contrary to, or inconsistent 
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with, the provision of this Act is hereby repealed, modified or amended accordingly. 
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SECTION 7. Effectivity Clause. - This Act shall take effect fifteen (15) days after its 
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publication in at least two (2) newspapers of general circulation. 
Approved, 
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