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House BILL No. 14451.

Introduced by the Honorable ANIELA BIANCA D. TOLENTINO

EXPLANATORY NOTE

Pifia is a beautiful and durable fiber derived from pineapples farmed and
harvested in the Philippines. Pifia is the go-to fabric used to craft the Philippine Barong
for men and Baro’t Saya for women. Pifia is indeed a world-class product that the
Philippines is very proud of. As such, this representation finds it proper to promote
and develop pineapple fiber from the Philippines for fashion and clothing to highlight
the beauty, eco-friendliness, and sustainability of Pifia.

‘The proposed bill herein will establish the Philippine Pifia Council, which shall
be tasked with ensuring that Pifia will be well-known globally. The development and
Promotion of Pifia will definitely bring economic benefits to pineapple farmers, fiber-
weavers, local designers, clothing manufacturers and retailers.

It should be highlighted that as of 2022, the Philippines ranks 2"¢ in the world
in the production of pineapples. The passage of the bill herein is likewise aimed in
strengthening our country’s foothold in the pineapple industry. The promotion and
development of Pifia is but logical because of the massive and efficient production of
pineapples in the country. Pifia is a high-value product and its development will surely
improve the quality of life of plenty of Filipinos who are involved in the pineapple
industry.

For the Filipino people, the approval of the bill herein is earnestly being sought.

Ox


Republic of the Philippines
HOUSE OF REPRESENTATIVES
Quezon City
TWENTIETH CONGRESS
First Regular Session

HouSE BILL NO. 1441

Introduced by the Honorable ANIELA BIANCA D. TOLENTINO

“AN ACT PROMOTING AND DEVELOPING FIBER DERIVED
FROM PHILIPPINE PINEAPPLES FOR FASHION AND CLOTHING,
AND FOR OTHER PURPOSES”

Be it enacted by the Senate and House of Representatives of the Philippines in
Congress assembled:

SECTION 1. Short Title. This Act shall be known as the "Philippine Pifia Act.”

SECTION 2. Deciaration of Policy. It is hereby declared the policy of the State to
promote and develop pineapple fiber from the Philippines for fashion and clothing to
highlight the beauty, eco-friendliness, and sustainability of the said product. The State
shall uphold the continuous efficient and massive production of pineapples. It is also
a policy of the State to increase the productivity and income of Filipino pineapple
farmers and fiber-weavers. The State shall also promote the welfare of local designers
and manufacturers of fashion and clothing which use pineapple fiber from the
Philippines.

SECTION 3. Brand Creation. To establish a durable brand identity, all fiber, which
will be used for fashion and clothing, and manufactured and derived from pineapples
grown and harvested from the Philippines shall be called Pifia.

SECTION 4. Establishment of Pifia Fashion and Clothing Council (Pifia Council). The
Pifia Fashion and Clothing Council (Pifia Council) is hereby created. The Pifia Council
shall be composed of the following:

a) First Lady of the Philippines or a Representative from the Office of the
President, who shall act as the Chairperson of the Council;


b) Secretary of Trade and Industry or a Representative Designated by the
Secretary;

c) Secretary of Agriculture or a Representative Designated by the Secretary;

d) Representative from an Accredited Pineapple Commercial Producers
Association;

e) Representative from an Accredited Pineapple Farmers Association;

f) Representative from an Accredited Textile Manufacturer Association; and

g) Representative from the Fashion and Clothing Industry.

SECTION 4. Powers and Responsibilities of the Pifia Council. The Pifia Council shall
have the following powers and responsibilities:

a) Create Philippine Pifia Plan. Within one (1) year from the effectivity of this Act,
the Pifia Council must come-up with the Philippine Pifia Plan, a five-year
framework aimed at generating international growth, popularity, and
advancement of Pifia. The Philippine Pifia Plan shall include the following:

1) Conduct research and study to advance Pifia as a sustainable high-value
product for fashion and clothing.

2) Formulation of strategic approach for the exportation of Pifia.

3) Development of financial support systems to stimulate the growth of
Pifia in the fashion and clothing industry.

4) Institutionalization of programs that will advance the welfare of
pineapple farmers, fiber-weavers, and workers in the production and
manufacture of Pifia.

5) Promotion of local designers and fashion and clothing manufacturers and
retailers which use Pifia for their products.

b) Monitor Implementation of Philippine Pifia Plan. The Pifia Council shall monitor
and evaluate the implementation of the Philippine Pifia Plan. It shall submit an
annual report to the Congress of the Philippines about the progress and
implementation of the Philippine Pifia Plan.

c) Establish Secretariat Office. The Pifia Council shall have a Secretariat Office,
which shall be under the direct supervision and control of the Chairman of the
council. The Secretariat Office shall be headed by an Executive Director and
such other officers and staff deemed necessary by the Pifia Council. The salary
and other emoluments of officers and staff of the Secretariat Office shall be
follow existing rules and regulations of civil service laws.

SECTION 5. Implementation of Philippine Pifia Plan. The implementation of the
Philippine Pifia Plan shall be under the direct supervision and control of the Secretary


of Trade and Industry. The Secretary of Trade and Industry shall ensure that the
members of the Pifia Council are updated about the implementation of the Philippine
Pifia Plan.

SECTION 6. Appropriation. To properly implement the provisions of this Act, the
amount of Seven Hundred Million Pesos (P700,000,000.00), Said amount shall be
appropriated from the General Appropriations Act of the year following the enactment
of this Act.

SECTION 7. Implementing Rules and Regulations. - The Office of the First Lady, the
Office of the President, Department of Trade and Industry, and the Department of
Agriculture, shall promulgate the rules and regulations to implement this Act within
forty-five (45) days from the effectively of this Act.

SECTION 8. Separability Clause. - If any provision of this Act is declared invalid or
unconstitutional, the remaining provisions shall continue to be in full force and effect.

SECTION 9. Repealing Clause. - All laws, decrees, executive orders, proclamations,
rules and regulations, and issuances, or parts thereof which are inconsistent with the
provisions of this Act, are hereby repealed, amended, or modified accordingly.

SECTION 10. £/fectivity. - This Act shall take effect fifteen (15) days after its
publication in the Official Gazette or in a newspaper of general circulation.