EIGHTEENTH CONGRESS OF THE) 
REPUBLIC OF THE PHILIPPINES ) 
First Regular Session 
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'19 OCT-7 P4 -06
SENATE
S.B. No. 1107
Introduced by SENATOR IMEE R. MARCOS
AN ACT URGING THE PLANNING, EVALUATION, AND PROMOTION OF 
PINEAPPLES FOR INTERNATIONAL EXPORT, ESTABLISHING THE PINEAPPLE 
EXPORT DEVELOPMENT COUNCIL, AND PROVIDING FUNDS THEREFOR
EXPLANATORY NOTE
Pineapples are one of the primary agricultural exports of the Philippines. As of 
2017, the Philippines is the second largest producer and exporter of pineapples, behind 
only Costa Rica. As of 2018, the Philippine Imports and Exports Statistics rank pineapples 
as the 3rd biggest agricultural export of the country behind fresh banana and coconut oil. 
The Philippines exported almost USD 200 million worth of fresh pineapples in 2018. The 
country's largest export markets as of 2018 are Japan, China, and Korea. Together, these 
three countries account for 80.4% of the Philippines' pineapple exports. Almost 100% of 
Philippines' pineapple exports are to countries in Asia and the Pacific region. In total, the 
Philippines exported USD 460 million worth of pineapple products.
Looking at the industry trend, production of pineapples remain constant. From 
2016 to 2018, pineapple production only grew at an average rate of 2%, from 2.63 million 
tons in 2016 to 2.73 million tons in 2018. The acreage of pineapple also remain constant, 
from 64.52 thousand hectares in second half 2016 to 65.58 thousand hectares in 2018.
The lack of growth in the industry is due to several factors. The pineapple industry 
reguiarly experiences the lost of 40% of the total fruit production due to hauling and 
transporting problems, in addition to rat infestation. There is a need to provide farm-to- 
market roads in pineapple planting regions in Northern Mindanao and SOCCSKSARGEN 
in order to reduce losses. There is a also a need improve the access of farmers to cold 
storage facilities that will allow them to ship their produce. This is important as proper 
postharvest handling is important in producing export-quality fresh pineapples.


There is also a lack of processing centers to produce processed pineapple goods 
like pineapple juice and canned pineapples. Given the perishability of the fresh product 
and the existing world demand for processed pineapple products, there is a need to 
further develop the processed pineapple sector in order to expand the market reach of 
the local pineapple produce, as only 3% of the processed pineapple of the Philippines 
reach the US market.
Farmers are also suffering from losses due to the infestation of insects and other 
pests. Pineapple plants suffer from parasites like the Phythophthora and the Fusahum 
fungi, 
nematode infestation, and Symphylan insect attacks. The Department of 
Agriculture needs to provide the farmers support in dealing with the pests associated with 
pineapples.
Given the abovementioned circumstances, the immediate passage of this bill is 
necessary.
tMEE R. MARCOS
Senator


EIGHTEENTH CONGRESS OF THE 
REPUBLIC OF THE PHILIPPINES 
First Regular Session
SENATE
S.B. No. 1107
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‘’9 OCT-7 P4 :06
Introduced by SENATOR IMEE R. MARCOS
AN ACT URGING THE PLANNING, EVALUATION, AND PROMOTION OF 
PINEAPPLES FOR INTERNATIONAL EXPORT, ESTABLISHING THE 
PINEAPPLE EXPORT DEVELOPMENT COUNCIL, AND PROVIDING FUNDS
THEREFOR
Be it enacted by the Senate and the House o f Representatives o f the Philippines in 
Congress assembled.
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Section 1. Short Tide. -  This Act shall be known as the "Pineapple Export Act of 2019."
Section 2. Declaration o f Policy. -  It is hereby declared the policy of the State to 
develop and promote a globally competitive Pineapple industry with the objective of 
increasing Pineapple farmers' income, upgrading production of export quality fruits, 
and encouraging trade and industry.
Section 3. Establishment o f Pineapple Export Promotion Council (PEPC). -  A council, 
composed of the Secretary of the Department of Agriculture (DA) as the Chairperson, 
the Secretary of the Department of Foreign Affairs (DFA), the Secretary of the 
Department of Trade and Industry (DTI), and one (1) each from the Pineapple


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growers and commercial producers' sectors to be designated by the Secretary of the 
DA shall be created immediately upon the effectivity of this Act to ensure the 
promotion, support, and assistance to pineapple exporters. The Bureau of Plant 
Industry (BPI), through the office which implements the High Value Crops 
Development Program, shall be designated as the Secretariat.
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Section 4. Functions o f the PEPC. -V i\e  PEPC, in consultation with the Department of 
Environment and Natural Resources (DENR), Department of Science and Technology 
(DOST), Pineapple growers' cooperatives and organizations, local government units, 
and the private sector, shall formulate a one-year framework to be validated and 
updated annually. Such Framework shall serve as guide to the formulation and 
implementation of plans, programs and projects for the production, marketing, 
processing and distribution of Pineapple for food and commercial needs, as envisioned 
in this Act. The Framework shall likewise provide for the following:
a. Plan National Framework -  The DA, DOST, state universities and colleges (SUCs) 
and other stakeholders shall strengthen the conduct of researches on pineapple 
particularly on areas of crop improvement (development of new varieties), crop 
protection, harvesting and postharvest handling, supply chain analysis, marketing 
and promotion. A techno-demo site shall also be established in different pineapple 
growing areas of the country to showcase the matured technologies on pineapple 
propagation, production, Integrated Pest Management (IPM), post-harvest 
handling, and processing.
b. Investment Promotion and Facilitation -  The DA and DTI shall develop programs 
establishing links between stakeholders in the Pineapple industry and Government 
Financial Institutions (GFIs) and other financial cooperatives. The DA and DTI shall 
likewise develop and implement programs that would establish reasonable and 
innovative investment incentives to attract more players in the pineapple industry.
c. Export Promotion Support. -  An integrated and strategic export promotion program 
for pineapple industry shall be created. The export promotion program shall be 
responsive to market conditions, needs of the exporters, and possibilities offered 
by new products and technologies. It shall likewise provide foreign trade and


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export promotion activities through trainings, technical assistance, capacity 
building, generating awareness on export opportunities, and export planning 
assistance.
d. Strengthen Trade Policies and Support Network. -  The PEPC shall be responsible 
in coordinating a consultative approach for the various stages of the trade policy 
making process. The DFA shall lead the negotiation of Free Trade Agreements 
(FTAs) to provide a competitive environment for pineapple exports abroad.
e. Monitoring and Evaluation. -  The PEPC shall continuously monitor, track, and 
analyze the progress and outcomes of the programs to be implemented to 
determine over-all effectiveness.
Section 6. Appropriation o f Funds. -  To provide for the funding requirements for the 
propagation, production research and development and extension program, post­
harvest handling and processing, marketing and promotion of Philippine Pineapple, 
there is hereby created a Pineapple Development Fund (PDF), with an initial amount 
of five hundred million pesos (P500,000,000.00) to be taken from the existing budget 
of the Department of Agriculture. Thereafter, the PDF shall be sourced from the 
amounts be appropriated in the General Appropriations Act in the year following its 
enactment into law. Other sources of funds, including but not limited to borrowings 
from local and international financial institutions, shall also be considered to further 
support the Fund. In addition, one (1) percent of the revenue from the Pineapple 
export (as levy) shall be allocated to research and development to address the priority 
problems of the industry.
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Section 7. Repealing Clause. -  All laws or parts thereof, decrees, orders, rules and 
regulations inconsistent with the provisions of this Act are hereby repealed or modified 
accordingly: Provided, however, that nothing in this Act shall be construed or applied 
as amending the CARL and other laws on agrarian reform.


Section 8. Separability Cause. -  If any of the provisions of this Act is declared invalid, 
the other provisions not affected thereby shall remain in full force and effect.
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Section 9. Effectivity Cause. -  This Act shall take effect fifteen (15) days following its 
publication in a newspaper of general circulation or in the Official Gazette, whichever 
comes first.
Approved,