Repubtic of the Phitippines.
HOUSE OF REPRESENTATIVES
‘Quezon City

FIFTEENTH CONGRESS
First Reguiar Session

House Bai wo._ 4639

Introduced by Rep. Winston “Winnie” Castalo

EXPLANATORY NOTE

Offhand, this bill has been filed in the 14" Congress as introduced by Rep.
Glenda B. Ecleo but its relevance and fimeliness are not diminished, hence this
refiling

This finds it imperative to lay penalties to advertising agencies, televisions,
radio stations and publications which, either in form or more so in substance,
exploit women and glorify sexual violence in their advertisements.

As the former author says, “it is timely to gj opportunity to
buy any product or commodity by relying made
advertisers and to improve and safeguai in the fiekd of

advertising and mass media.
Henceforth, the approval of this


Republic of the Philippines
HOUSE OF REPRESENTATIVES
Quezon City
FIFTEENTH GONGRESS
First Regular Session

House a no._ 4639

Introduced by Rep. Winston “Winnie” Castelo

AN ACT
PENALIZING ANY ADVERTISING AGENCY, TELEVISION OR RADIO
STATION AND PUBLICATION WHICH EXPLOIT WOMEN AND GLORIFY
SEXUAL VIOLENCE IN ITS ADVERTISEMENTS

Be it enacted by the Senate and House of Representatives in Congress
assembled:

SECTION 1. Short Title. - This Act shall be known as the ‘Advertisement
Regulation Act of 2011."

SECTION. 2. Declaration of Policy. — Realizing the need to protect the
morals of society, in view of the pervasive effect of advertisements in various
media on the values of children and the public in general and recognizing the
need to protect the vulnerable sectors of society from machinations and
manipulations designed to increased profit, it is hereby declared the policy of the
State to regulate advertisements in print, radio, televisions, outdoor
advertisements including posters and bitboards, in movie theaters and other
media.

SECTION 3. Definitions of Terms ~ For purposes of this Act, the
following terms shall mean:

@. “Advertisement” — any paid form of non-personal presentation and
promotion of ideas, goods and services by an identified sponsor.
Advertisement may be in print, radio, televisions, cable telovicions,
outdoor advertisements including posters and billboards, in movie theaters
of in any other media;

b. “Advertising Agency” - any person, firm, corporation, partnership,
association or other entities engaged in solicitation, production or
conceptualization of advertisements in any media;


¢. “Sexual Violence” — any prejudice, discrimination, harassment or physical
violence committed upon a person by another because of his or her
gender or the perception that persons belonging to a particular gender are
weak;

d. ‘Sexual Exploitation” — it shall include any portrayal or attitude of an
individual or an object as sexually attractive or stimulating which portrayal
or attitude are naturally calculated to excite impure imaginations and are
not germane to the goods or services that are advertised

Section 4. Prohibition and Penalties — Any Advertising agency, television or
radio stations and publication which exploit individual and glorify sexual
violence in its advertisements shall, for the first offense, be liable for a fine of
not less than Fifty Thousand Pesos (P50,000.00) nor more than Seventy
Thousand Pesos (P70,000.00) plus suspension of license or permit for thirty
days (30); For the second offense, to a fine of not fess than Seventy
Thousand Pesos (P70,000.00) nor more Eighty (P80,000.00) plus suspension
of license or permit for Sixty Days (60); and for the third and final offense,
imprisonment of not less than Eighty Thousand Pesos (P80,000.00) nor more
than One Hundred Thousand Pesos (P100,000.00) or both such
imprisonment and fine at the discretion of the court plus cancellation of the
license or permit.

Hf the offender is a firm, corporation, partnership or association, the penalty

shall be imposed upon the owner, manager, president or any responsible
officer of the advertising agency, televisions or radio station and publication.

If the offender is an. alien, he shall be deported after serving sentence
without further proceeding and shall be barred from entering the Philippines.

Section 5. Monitoring - The Movie Television Review and Classification
Board shall monitor compliance with the provisions of this Act.

Section 6. Rule-making Powers - The Board and the Department of Justice
shail promulgate a Prosecution of violators of this Act and other Necessary
fules and regulations for the effective implementation of this act.

Section 7. Repealing Clause — No provision of this Act shall affect Art.201,
Title VI of the Revised Penal Code, as amended. All other laws, executive
orders, decrees, rules or regulations and other issuances, or parts thereof
which are inconsistent herewith are hereby repealed or amended accordingly.
Section 8. Effectivity — This Act shall take effect upon its approval.

Approved,