history: when my brother went all out and tried to top me for christmas every year.  Every year my brother tries to top me on christmas with gifts and luxury because he has a super good job! It drives me nuts. 
current: lol, you are so lucky to have such a sweet brother. what do you buy him in return?
next: Oh pffft he doesnt do it for me, for my parents lol. He always tries to out do me every year. 