history: I was doing some freelance work for a friend and it didn't work out the way I had wanted to - the results we got were less than stellar.  I worked as hard as I could but it wasn't enough.
current: I was doing some freelance website work for a friend of mine and I did a lot of work for it.  Sadly, it didn't do as well as we had expected it to do, even though I put my best work and most effort into it.
next: Oh that's not good. It is hard to put all your effort in and have it go nowhere