Question: Who was Hemingway's publisher for the novel that brought the festival of San Fermin to the attention of English speakers?

Context paragraphs:
San Fermín: The festival of San Fermín is a week-long, historically rooted celebration held annually in the city of Pamplona (in Navarre, Spain).  The celebrations start at noon on the sixth of July, when the opening of the party is marked by setting off the pyrotechnic "chupinazo", and continue until midnight, on the fourteenth of July, with the singing of the "Pobre de Mí".  While its most famous event is the encierro, or the running of the bulls, which happens at 8:00 AM from the 7th of July to the 14th July, the festival involves many other traditional and folkloric events.  It is known locally as "Sanfermines" and is held in honor of Saint Fermin, the co-patron of Navarre.  Its events were central to the plot of "The Sun Also Rises", by Ernest Hemingway, which brought it to the general attention of English-speaking people.  It has become probably the most internationally renowned fiesta in Spain.  Over 1,000,000 people come to participate in this festival.

Westernised Chinese language: Common Chinese-language errors by non-native learners of Chinese (sometimes called Westernised Chinese ()), usually refers to a pattern of written or spoken Chinese language, characterised by the significant influence from European languages, with regards to grammar, vocabulary, syntax and word order.  Influences from English are particularly noticeable, especially in translations of literary works and documents in English.  Westernised Chinese lacks the characteristics of traditional Chinese writing, and sometimes poses reading or understanding difficulties to readers because of its awkwardness and/or wordiness.  It is probable that most Westernized Chinese translations are a very direct translation from English into Chinese by native Chinese speakers, given the virtually non-existent demand for native English speakers to perform written translation into Chinese.  In the first half of the 20th century, Lu Xun advocated that translations of Western works into Chinese closely follow the Western structure, but Lu Xun's arguments failed to be persuasive, and translators subsequently used a more natural translation style from English to Chinese.

SPEAK (test): The Speaking Proficiency English Assessment Kit (SPEAK) is an oral test developed by the Educational Testing Service (ETS).  The SPEAK test continues to be administered to non-native English speakers, though it is no longer supported by ETS.  No new versions of this test exist.  The test aims to evaluate the examinee's proficiency in spoken English; however, most academic institutions recognize that it is limited in that capacity, and have therefore abandoned using it.  It is usually taken as a professional certification, especially for graduate teaching assistants in the American college and university system, who are often required to hold office hours and converse in English with students.  It is also used in the medical profession, where communication with patients is required.  The SPEAK test has been routinely criticized for not accurately testing how a speaker will perform in the real world, in part because it is administered by recording the individual speaking into a recording device rather than speaking to a person.  The SPEAK test has also been criticized for using native speaker norms to judge non-native speakers.  In fact, independent audits of the SPEAK test conducted in 2012 on some of the few institutions found to still administer this test revealed that the assessment standards provided by ETS were not even being used by the assessors.  In fact, in some cases, the assessors of the test were not trained in any way to conduct the assessments, and were found to be assigning arbitrary grades to the candidates.  Some of the raters audited were found to be non-native speakers of English with limited functional spoken grammar.

Pancake sentence: Pancake sentences are a phenomenon in Scandinavian linguistics where sentence agreement does not follow conventional linguistic patterns.  The phrase appears to have been coined by Hans-Olav Enger in a 2004 academic paper, "Scandinavian pancake sentences as semantic agreement".  Enger states that pancake sentences are "where the predicative adjective apparently disagrees with its subject".  This phenomenon may be related or compared to English language linguistics, where American English speakers might say "the team has arrived", syntactically agreeing the singular "team", versus British English speakers saying "the team have arrived", agreeing semantically to the collective noun "team".

Allen Tate (musician): Allen Tate (born June 9, 1989, in Philadelphia, PA) is an American vocalist and songwriter based in Brooklyn, New York.  He first received acclaim as the lead singer of San Fermin, the indie-rock band led by composer Ellis Ludwig-Leone.  Tate's debut solo project, "Sleepwalker", co-produced by Ludwig-Leone, was released on October 28, 2016.

San Fermin (band): San Fermin is an American indie rock band, led by Brooklyn-based composer and songwriter Ellis Ludwig-Leone.  They released their self-titled debut album on Downtown Records on September 17, 2013.  Their sophomore album "Jackrabbit" was released on April 21, 2015.  Their third album "Belong" was released on April 7, 2017.

Business English: Business English is a part of English for specific purposes and can be considered a specialism within English language learning and teaching.  Many non-native English speakers study the subject with the goal of doing business with English-speaking countries, or with companies located outside the English-speaking world but which nonetheless use English as a shared language or lingua franca.  Much of the English communication that takes place within business circles all over the world occurs between non-native speakers.  In cases such as these, the object of the exercise is efficient and effective communication.  The strict rules of grammar are in such cases sometimes ignored, when, for example, a stressed negotiator's only goal is to reach an agreement as quickly as possible.  (See linguist Braj Kachru's theory of the "expanding circle".)

Iñaki Otxandorena: Iñaki Otxandorena (born May 16, 1977) is a Basque pelota player.  He made his professional debut in March 1998 and has since played in various championships and has won at fairs such as San Fermin and Zarauz.  In November 2012 he announced that he intended to retire from the sport.

The Sun Also Rises: The Sun Also Rises is a 1926 novel written by American author Ernest Hemingway about a group of American and British expatriates who travel from Paris to the Festival of San Fermín in Pamplona to watch the running of the bulls and the bullfights.  An early and enduring modernist novel, it received mixed reviews upon publication.  Hemingway biographer Jeffrey Meyers writes that it is "recognized as Hemingway's greatest work", and Hemingway scholar Linda Wagner-Martin calls it his most important novel.  The novel was published in the United States in October 1926 by the publishing house Scribner's.  A year later, the London publishing house Jonathan Cape published the novel with the title of Fiesta.  Since then it has been continuously in print.

New Orleans English: New Orleans English is American English native to the city of New Orleans and its metropolitan area.  Native English speakers of the region actually speak a number of varieties, including: the variety most recently brought in and spreading since the 20th century among white communities of the South in general (Southern U.S. English); the variety primarily spoken by black residents (African American Vernacular English); the variety spoken by Cajuns in southern Louisiana (Cajun English); the variety traditionally spoken by affluent white residents of the city's Uptown and Garden District; and the variety traditionally spoken by lower middle- and working-class white residents of Eastern New Orleans, particularly the Ninth Ward (sometimes known, since at least the 1980s, as Yat).  However, only the last two varieties are unique to New Orleans and are typically those referred to in the academic research as "New Orleans English."  These two varieties specific to New Orleans likely developed around the turn of the nineteenth century and most noticeably combine speech features commonly associated with both New York City English and, to a lesser extent, Southern U.S. English.  The noticeably New York-like characteristics include the NYC short-"a" split system (so that "mad" and "map", for example, do not have the same vowel), the diphthongizing of to [ɔə] or [ɔʷ] , non-rhoticity, "th"-stopping (so that, for example, "those" may merge with "doze"), and the recently disappearing coil–curl merger.  Noticeably Southern characteristics include the fronting of and possible monophthongization of (just these features, plus non-rhoticity, often characterize the Uptown accent).

Supporting paragraphs: San Fermín The Sun Also Rises
Answer: Scribner's