Question: In what city is the publisher of tabletop role-playing game Hillfolk based?

Context paragraphs:
Shadowrun: Shadowrun is a science fantasy tabletop role-playing game set in a near-future fictional universe in which cybernetics, magic and fantasy creatures co-exist.  It combines genres of cyberpunk, urban fantasy and crime, with occasional elements of conspiracy, horror and detective fiction.  From its inception in 1989, "Shadowrun" has remained among the most popular role-playing games.  It has spawned a vast franchise that includes a series of novels, a collectible card game, two miniature-based tabletop wargames, and multiple video games.

Dungeons &amp; Dragons: Dungeons & Dragons (abbreviated as D&D or DnD) is a fantasy tabletop role-playing game (RPG) originally designed by Gary Gygax and Dave Arneson, and first published in 1974 by Tactical Studies Rules, Inc. (TSR).  The game has been published by Wizards of the Coast (now a subsidiary of Hasbro) since 1997.  It was derived from miniature wargames with a variation of the "Chainmail" game serving as the initial rule system.  "D&D"'s publication is commonly recognized as the beginning of modern role-playing games and the role-playing game industry.

Party (role-playing games): A party is a group of characters adventuring together in a role-playing game.  In tabletop role-playing, a party is composed of a group of players, occasionally with the addition of non-player character allies (sometimes called "henchmen") controlled by those players or by the gamemaster.  In computer games, the relationship between the party and the players varies considerably.  Online role-playing games or MMORPG parties are often, in the above sense, of the same constituency as tabletop parties, except that the allies are always controlled to a lesser or greater extent by the computer AI.  In single-player computer games, the player generally controls all party members to a varying degree.

Tabletop role-playing game: A tabletop role-playing game (or pen-and-paper role-playing game) is a form of role-playing game (RPG) in which the participants describe their characters' actions through speech.  Participants determine the actions of their characters based on their characterization, and the actions succeed or fail according to a set formal system of rules and guidelines.  Within the rules, players have the freedom to improvise; their choices shape the direction and outcome of the game.

Hillfolk: Hillfolk is a tabletop role-playing game designed by Robin Laws and published by Pelgrane Press.  It was initially launched via Kickstarter in 2012, with the funding being sufficiently successful that a second book called "Blood on the Snow", containing 33 new settings, was produced as a part of the kickstarter.  Reception was positive, with RPGamer saying "mechanics don't so much get out of the way of roleplay as provide a supportive foundation for it to happen."

30 Years of Adventure: 30 Years of Adventure: A Celebration of Dungeons & Dragons is a 2004 publisher's retrospective written by Harold Johnson, Steve Winter, Peter Adkison, Ed Stark, and Peter Archer.  It is an illustrated, behind-the-scenes history of the "Dungeons & Dragons" ("D&D") fantasy tabletop role-playing game, issued by the game's publisher (Wizards of the Coast) to commemorate the game's 30th anniversary.

2300 AD: 2300 AD is a hard science fiction tabletop role-playing game created by Game Designers Workshop, originally offered as an alternative to the space opera portrayed by the company's leading science fiction role-playing game, "Traveller".  In fact it was originally titled "Traveller: 2300", but this caused confusion as the game used neither the rules system nor the setting of the original "Traveller".  The game was therefore renamed in its 2nd edition.

Pelgrane Press: Pelgrane Press Ltd is a British role-playing game publishing company based in London and founded in 1999.  It is co-owned by Simon J Rogers and Cathriona Tobin.  It currently produces GUMSHOE System RPGs, "13th Age", the Diana Jones award-winning "Hillfolk" RPG, the "Dying Earth Roleplaying Game",and other related products.

Shadowrun Returns: Shadowrun Returns is a science fantasy turn based tactical role-playing game developed and published by Harebrained Schemes.  It takes place in the setting of the "Shadowrun" tabletop role-playing game.  The game was successfully crowd funded through Kickstarter, and was released for Microsoft Windows, OS X, Linux, iOS, and Android in 2013.

Role-playing video game: A role-playing video game (commonly referred to as role-playing game or RPG, as well as computer role-playing game or CRPG) is a video game genre where the player controls the actions of a character (and/or several party members) immersed in some well-defined world.  Many role-playing video games have origins in tabletop role-playing games (Including "Dungeons & Dragons") and use much of the same , settings and game mechanics.  Other major similarities with pen-and-paper games include developed story-telling and narrative elements, player character development, complexity, as well as replayability and immersion.  The electronic medium removes the necessity for a gamemaster and increases combat resolution speed.  RPGs have evolved from simple text-based console-window games into visually rich 3D experiences.

Supporting paragraphs: Pelgrane Press Hillfolk
Answer: London