Question: What can increase market share within a market in which PWYW is a form of?

Context paragraphs:
Trademark share: Trademark share is a company's share of registered and unregistered trade marks in a particular industry or market segment.  It is a key metric and one of many useful tools, when appropriately used, to understand how well positioned a company is to gain some competitive advantage (e.g. more profit or revenue, better ROI on ad campaigns, defend or increase market share) within an industry or market segment.

Plug-in electric vehicles in the United States: The adoption of plug-in electric vehicles in the United States is actively supported by the American federal government, and several state and local governments. s of 2016 , cumulative sales in the U.S. totaled 570,187 highway legal plug-in electric vehicles since the market launch of the Tesla Roadster in 2008, representing 28.1% of the global light-duty plug-in stock.  s of 2016 , the U.S. has the world's third largest stock of plug-in passenger cars after China and Europe.  The U.S. market share of plug-in electric passenger cars increased from 0.14% in 2011 to 0.62% in 2013.  The plug-in segment reached a market share of 0.75% in 2014 and fell to 0.66% in 2015.  The plug-in segment achieved a record market share of 0.90% in 2016.  California is the largest plug-in car regional market in the country, with almost 270,000 plug-in electric vehicles registered through December 2016, and accounts for approximately 48% of cumulative plug-in sales in the American market from 2011 to June 2016.  The other nine states that follow California's Zero Emission Vehicle (ZEV) regulations account for another 10% of cumulative plug-in car sales in the U.S. during the same period.

Herfindahl index: The Herfindahl index (also known as Herfindahl–Hirschman Index, HHI, or sometimes HHI-score) is a measure of the size of firms in relation to the industry and an indicator of the amount of competition among them.  Named after economists Orris C. Herfindahl and Albert O. Hirschman, it is an economic concept widely applied in competition law, antitrust and also technology management.  It is defined as the sum of the squares of the market shares of the firms within the industry (sometimes limited to the 50 largest firms), where the market shares are expressed as fractions.  The result is proportional to the average market share, weighted by market share.  As such, it can range from 0 to 1.0, moving from a huge number of very small firms to a single monopolistic producer.  Increases in the Herfindahl index generally indicate a decrease in competition and an increase of market power, whereas decreases indicate the opposite.  Alternatively, if whole percentages are used, the index ranges from 0 to 10,000 "points".  For example, an index of .25 is the same as 2,500 points.

Pay what you want: Pay what you want (or PWYW) is a pricing strategy where buyers pay their desired amount for a given commodity, sometimes including zero.  In some cases, a minimum (floor) price may be set, and/or a suggested price may be indicated as guidance for the buyer.  The buyer can also select an amount higher than the standard price for the commodity.  Many common uses of PWYW set the price prior to a purchase, but some defer price-setting until after the experience of consumption (much like tipping).  PWYW is a buyer-centered form of participatory pricing, also referred to as co-pricing (as an aspect of the co-creation of value).

The Village Bank: Village Bancorporation is a locally owned and managed bank holding company headquartered Saint George, Utah, USA which operates a wholly owned subsidiary, The Village Bank.  The Village Bank's strategy is to provide a business culture that offers individualized customer service.  Convenient office locations have allowed The Village Bank to increase market share.  Ownership includes over 250 individuals, mostly from Washington County, Utah.

Dumping (pricing policy): Dumping, in economics, is a kind of predatory pricing, especially in the context of international trade.  It occurs when manufacturers export a product to another country at a price below the normal price.  The objective of dumping is to increase market share in a foreign market by driving out competition and thereby create a monopoly situation where the exporter will be able to unilaterally dictate price and quality of the product.

Market share: Market share is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity.  In a survey of nearly 200 senior marketing managers, 67% responded that they found the revenue- "dollar market share" metric very useful, while 61% found "unit market share" very useful.

Banco de Crédito del Perú: Banco de Crédito del Perú is the largest bank and the leading supplier of integrated financial services in Perú with approximately US$ 39 billion in total assets and a market share of 30.4% in total loans and 33.5% in total deposits.  BCP has more than 127 years of presence in the country and represents Peru’s most valuable brand.  Its network of more than 8,340 points of contact serves its more than 6 million clients.  BCP is the main subsidiary of Credicorp (NYSE: BAP), the largest financial holding in Peru.  BCP’s Wholesale Banking competes with local and foreign banks and provides its customers with short and medium-term loans in local and foreign currencies, foreign trade-related financing, lease financing, underwriting and financial advisory.  Its currently the market leader with a market share of more than 40% in corporate loans.  BCP’s Retail Banking serves individuals and small-sized companies with a wide range of high value-proposition products with a market share of over 20%.  In addition, BCP is the largest capital market and brokerage distribution system in Peru; its main activities include asset management, foreign exchange transactions, treasury, custody and trust, investment advisory services, and research activities.

Pricing strategies: A business can use a variety of pricing strategies when selling a product or service.  The price can be set to maximize profitability for each unit sold or from the market overall.  It can be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market.

Olivaria Brewery: Olivaria brewery (also known as Olivaria or Alivaria, Belarusian: ААТ Піўзавод Аліварыя ) is one of the oldest breweries in Belarus, and is the oldest of presently existent breweries in the country.  It was founded in 1864 in Minsk.  The brewery has a 29% market share in the beer market in Belarus, and its primary product, Alivaria-brand beer has a market share of around 18%.  Production increased by 43% in 2008, and in 2011, the brewery was in third place in the market share of beer in Belarus.

Supporting paragraphs: Pay what you want Pricing strategies
Answer: strategies