Question: What sports team is owned by the man who established Sports Direct International plc?

Context paragraphs:
Eros International plc: Eros International plc is a leading global company in the Indian film entertainment industry, legally incorporated in the Isle of Man.  Through its production and distribution subsidiary, Eros International, it co-produces, acquires and distributes Indian language films in multiple formats worldwide.  Eros is one of the oldest companies in the Indian film industry to focus on international markets, and has aggregated rights to over 3,000 films in its library, including recent and classic titles that span different genres, budgets and languages.  Kishore Lulla is the Chairman of Eros International plc and the son of the founder, Arjan Lulla.

Mike Ashley (businessman): Michael James Wallace "Mike" Ashley (born 9 September 1964) is an English billionaire retail entrepreneur in the sporting goods market.  He is also the owner of Newcastle United after paying around £135 million to buy the club.

Republic (retailer): Republic was a clothing retailer with 121 stores in the United Kingdom.  In February 2013, it entered administration, and was purchased by Sports Direct.  Republic was merged into Sports Direct's USC brand.

Lillywhites: Lillywhites is a sports retailer based at Piccadilly Circus, London, United Kingdom.  It is a division of Sports Direct International.

Sports Direct: Sports Direct International plc is a British retailing group.  Established in 1982 by Mike Ashley, the company is the United Kingdom's largest sports-goods retailer and operates roughly 670 stores worldwide.  The company owns a large number of sporting brands and trades predominantly under the SportsDirect.com brand.  Other retailers owned by the company include USC and Lillywhites.  The company operates under low margins.

Keith Hellawell: Keith Hellawell (born 18 May 1942) is a British retired police officer, former UK Government drugs-czar, and the chairman of Sports Direct plc.

Gelert (company): Gelert is a British camping and outdoor clothing importer founded in Gwynedd, North Wales.  Since 2013, it has been owned by Sports Direct International.

Sports team: A sports team is a group of individuals who play sports, usually team sports, on the same team.  Historically, sports teams and the people who play sports have been amateurs.  However, by the 20th century, some sports teams and their associated leagues became extremely valuable with net worth in the millions.  Real Madrid is rated by Forbes as the world most valuable sports team at $3.26 billion USD.  Some individual sports have modified rules that allow them to be played by teams.

Donnay (sports): Donnay Sports is a sporting goods brand owned by the British retailer Sports Direct International.  The company was founded in 1913 by Emile Donnay and was based in Couvin, Belgium.  Donnay manufactured wooden tennis rackets from 1934, and by the 1970s was the largest manufacturer of tennis rackets in the world.  However, the company failed to adapt to the new market for graphite rackets, and entered administration in 1988.  After a succession of owners, the brand was eventually sold to Sports Direct, who continue to license the use of the brand worldwide.

JJB Sports: JJB Sports plc (stylized as JJb sports) was a British sports retailer.  On 24 September 2012, shares in JJB Sports were suspended, and the firm called in administrators.  On 1 October 2012, it was announced that Sports Direct had purchased part of the business, including twenty stores, the brand, and its website for £28.3 million.

Supporting paragraphs: Sports Direct Mike Ashley (businessman)
Answer: Newcastle United