Question: Customer Alliance deals provides software products that deal influencing and controlling individual's or groups's, what?

Context paragraphs:
Reputation management: Reputation management refers to the influencing and controlling of an individual's or group's reputation.  Originally a public relations term, the growth of the internet and social media, along with reputation management companies, have made search results a core part of an individual's or group's reputation.  Online reputation management, sometimes abbreviated as ORM, focuses on the management of product and service search website results.  Ethical grey areas include mug shot removal sites, astroturfing review sites, censoring negative complaints, and using search engine optimization tactics to influence results.

Engineering Software Lab: Engineering Software Lab Ltd (ESL) (Hebrew: אי.אס.אל.  מערכות תוכנה בע"מ‎ ‎ ) is an Israeli software company with headquarters in Ramat Gan, Israel.  ESL's core business is as a value-added reseller (VAR) for software products.  It also provides consultancy and integration services for commercial software products and custom software development.

S3 Group: S3 Group is a technology company that provides software products to operators, OEM's, semiconductors and healthcare providers.  Founded in 1986 as Silicon & Software Systems (S3), S3 Group has a history in systems, embedded software and silicon design for consumer, wireless, WiMAX and related applications.

Edge Technologies: Edge Technologies, Inc. is an American software company, focusing on the integration of secure web applications.  Edge provides software products and enterprise services to corporations and government agencies.  Edge was founded in 1993 and is headquartered in Reston, Virginia.  In 2017, the company was acquired by Lotus Innovations Fund.

Time Matters: Time Matters is practice management software, produced by LexisNexis which was purchased by Reed Elsevier in March, 2004.  It differs from contact management software such as ACT!  or GoldMine because in addition to contacts, it manages calendaring, email, documents, research, billing, accounting, and matters or projects.  It integrates with a variety of other software products from both LexisNexis and other vendors.  Some of these vendors are Quicken, Microsoft, Palm, Mozilla, Corel, and Adobe.  Developed originally for law firms, Time Matters competes with Gavel, Amicus, Tabs, and other legal practice management products.  It also may be used in conjunction with Document modelling and Document assembly software products like HotDocs and Deal Builder.

Consumer surplus for software products: Consumer surplus for software products can be calculated differently from other products.  Customers tend to buy products with greater consumer surplus.  Software companies should know what measure in their market analysis to determine their consumer surplus so that create products that are better at fulfilling their customers.  Messerschmitt and Szyperski have studied what factors affect the perceived consumer surplus in the software product market.  The value a customer places on software is affected by things such as compatibility with complementary products, degree of adoption in the market, usability, increases in productivity, differentiation from competitors, and innovativeness.  These can be customer satisfaction dimensions.

Movenda: Movenda is a company that provides software products for Device&SIMCard Remote Management.  Movenda works for Mobile Operators, Handset&SIMCard manufacturers, Mobile Virtual Network Operator to accelerate the adoption of new technologies and services.  Movenda S.p.A is involved in the Mobile Solutions sector, especially in the development of software products for SIMCard & Device remote management.

Customer Alliance: CA Customer Alliance GmbH is a Berlin-based company providing software for the hospitality industry.  Their products focus mainly on online reputation management and direct booking technology.

Mariner Software: Mariner Software is an American corporation with a focus on designing and publishing computer software products.  Headquartered in Minneapolis, Minnesota, Mariner develops, sells, and supports professional and personal software for the productivity, writing and creative markets.  The company's software products include Mariner Write, a word processing application and Mariner Calc, a spreadsheet application.  Mariner is also currently involved in the development of new software, such as MacJournal and WinJournal desktop blogging software, Montage screenwriting software, Contour screenplay development software, Mariner Paperless digital document management software and Mariner Persona character development software.

TOA Technologies: TOA Technologies provides Software as a Service-based field service management software and customer appointment scheduling solutions and services to enterprises worldwide.  Headquartered in Beachwood, Ohio, the company develops, markets and sells ETAdirect, a web-based applications solution that provides advanced tools for companies with small, medium and large mobile workforces to automate and optimize planning, scheduling, appointment booking, as well as routing and job allocation and real-time management of any type of field service event.  ETAdirect include applications for forecasting, capacity management, routing, real-time field management/dispatch and an advanced HTML 5-based mobility app for field employees.  It also includes apps for collaboration, location-based information and customer communications.

Supporting paragraphs: Customer Alliance Reputation management
Answer: reputation