Question: What is the name of the larger company whose Kansas City division anchors the Crown Center?

Context paragraphs:
Kansas City Plant: The Kansas City Plant is a National Nuclear Security Administration (NNSA) facility managed and operated by Honeywell Federal Manufacturing & Technologies (formerly Bendix Aviation Corporation and Bendix Kansas City Division of Allied-Signal) that produces 85 percent of the nonnuclear material used in the United States nuclear weapon arsenal.  It was renamed the Kansas City National Security Campus in 2015.

Legoland Discovery Center Kansas City: Legoland Discovery Center Kansas City is an indoor family entertainment center located in the Crown Center in Kansas City, Missouri.  The attraction includes Lego rides, a soft play area, a 4D cinema and a gift shop.  It has also recently added a LEGO model of the Verruckt waterslide at Schlitterbahn Water Park.  LEGOLAND® Discovery Center Kansas City is owned and operated by the British leisure group Merlin Entertainments.

Halls (department store): Halls is the department store division of Kansas City, Missouri-based Hallmark Cards, consisting of a specialty department store located in downtown Kansas City in the city's Crown Center commercial complex district.  The store carries a variety of premium-branded items in apparel, cosmetics, jewelry, shoes, and other product categories, in addition to greeting cards and gift items carrying the Hallmark brand.  Halls is positioned at a price level comparable to larger luxury-oriented chains including Bloomingdale's and Neiman Marcus.

Joseph Waeckerle: Joseph F. Waeckerle is an American physician specializing in Emergency and Sports medicine.  He is best known to the public for directing the search and rescue efforts at the Hyatt Regency walkway collapse in Kansas City, Missouri on July 17, 1981.  He is currently Clinical Professor of Emergency Medicine, University of Missouri at Kansas City School of Medicine and Editor Emeritus of "Annals of Emergency Medicine".  He previously served as Chief Medical Officer for the Office of Homeland Security, State of Missouri and Medical Officer for the Kansas City Division of the FBI.

Crown Center: Crown Center is a commercial complex located near Downtown Kansas City, Missouri between Gillham Road and Main Street to the east and west, and between OK/E 22nd St and E 27th St to the north and south.  The shopping center is anchored by Halls, a department store which is owned and operated by Hallmark Cards.  The neighborhood contains numerous residences, retail establishments, entertainment venues, and restaurants (including the American Restaurant, the only Forbes Travel Guide four-star restaurant in Missouri).  It is also home to Kansas City's two largest hotels, the global headquarters of Hallmark Cards, and the headquarters of Shook, Hardy & Bacon and Lathrop & Gage, two of Kansas City's largest law firms.

WROB-LD: WROB-LD, virtual channel 25 (UHF digital channel 26), is a television station located in Topeka, Kansas, United States.  The station is owned by Heartland Broadcasting, LLC.  WROB-LD maintains offices located in the Two Pershing Square Center, near Crown Center and Union Station in Kansas City and a location in Topeka, KS.

Grand Boulevard (Kansas City, Missouri): Grand Boulevard or Grand Avenue is a north/south street in Kansas City, Missouri.  Grand runs along the 200 east block in the Kansas City street grid system (2 blocks east of Main Street).  In the Downtown and Crown Center areas of Kansas City it is an arterial route, continuing on the north as the Grand Ave. Viaduct passing through Richard L. Berkley Riverfront Park and on the south intersecting with Main Street at about the 2800 South Block.

Sea Life Kansas City: SEA LIFE Kansas City is an interactive aquarium located at the Crown Center in Kansas City, Missouri.  The aquarium contains thousands of aquatic creatures, plus interactive touch pools and a 360° ocean tunnel.  SEA LIFE Kansas City is owned and operated by Merlin Entertainments.

Kansas City Marathon: The Kansas City Marathon is a 26.2 mi race run the 3rd Saturday of every October in Kansas City, Missouri, United States.  It is the second largest marathon in Missouri, with over 1200 finishers in 2008.  An official time from the Kansas City Marathon can be used to qualify for the Boston Marathon.  While the course varies from year to year, it generally involves running from Crown Center through downtown, turning to Midtown to Westport.  From Westport it continues on to the Plaza out to Waldo, returning to the 18th and Vine district and ending in the Freighthouse district in Midtown.  It includes a 5K race and a half-marathon in addition to the traditional marathon race.  The half-marathon starts and finishes at the same locations as the full marathon, and runs on the same day.  Total participation for all weekend events neared 6,000 in 2008.

Sheraton Kansas City Hotel at Crown Center: The Sheraton Kansas City Hotel at Crown Center is a 153.62 m , 45-story hotel in the Crown Center complex in Kansas City, Missouri.

Supporting paragraphs: Crown Center Halls (department store)
Answer: Hallmark Cards