Question: Why is a trophy named after Santiago Bernabéu Yeste?

Context paragraphs:
2002 Copa del Rey Final: The 2002 Copa del Rey Final was the 100th final since its establishment.  The match took place on 6 March 2002 at the Santiago Bernabéu Stadium, Madrid.  The match was contested by Real Madrid and Deportivo de La Coruña, and it was refereed by Manuel Mejuto González.  Deportivo lifted the trophy for the second time in their history with a 1–2 victory over Real Madrid.

Warne–Muralidaran Trophy: The Warne–Muralitharan Trophy is awarded to the winner of the Australia–Sri Lanka Test cricket series from 2007–08 season onwards.  The trophy is named after the two leading wicket takers in Test cricket, Sri Lanka's Muttiah Muralitharan (who prefers to romanise his name as "Muralidaran") and Australia's Shane Warne.  The trophy celebrates the 25th anniversary of Australia–Sri Lanka Test cricket.  The trophy features casts of the two bowlers' right hands and match-used cricket balls bowled by them during their careers.  Sri Lanka Cricket, the governing body of cricket in Sri Lanka had written to its Australian counterpart, Cricket Australia, that the winner of the series should be awarded a trophy named after the two bowlers.  Cricket Australia had responded positively to the Sri Lankans' proposal.  In unveiling the trophy, Cricket Australia said in a statement,

2007 Copa del Rey Final: The 2007 Copa del Rey Final was the 105th final since its establishment.  The match took place on 23 June 2007 at the Santiago Bernabéu Stadium, Madrid.  The match was contested by Sevilla and Getafe, and it was refereed by .  With a 1–0 victory, Sevilla won the trophy for the fourth time in their history.

Trofeo Santiago Bernabéu: The Santiago Bernabéu Trophy (Spanish: "Trofeo Santiago Bernabéu" ) is dedicated to the memory of long-time Real Madrid president Santiago Bernabéu.  It is a friendly tournament organised each year by Real Madrid at the beginning of the season, somewhere around the end of August or the beginning of September.

Santiago Bernabéu (Madrid Metro): Santiago Bernabéu is a metro station outside the Santiago Bernabéu Stadium in Madrid, Spain.  It is located in Fare Zone A.  It primarily serves the Santiago Bernabéu Stadium of Real Madrid.

Santiago Bernabéu Stadium: The Santiago Bernabéu Stadium (Spanish: "Estadio Santiago Bernabéu" ] ), is the home stadium of Real Madrid since its completion in 1947, with a current seating capacity of 81,044.

2009–10 UEFA Champions League knockout phase: The knockout phase of the 2009–10 UEFA Champions League began on 16 February and concluded on 22 May 2010 with the final won by Internazionale against Bayern Munich 2–0 at the Santiago Bernabéu Stadium in Madrid.  The knockout phase involves the sixteen teams who finished in the top two in each of their groups in the group stage.

Santiago Bernabéu Yeste: Santiago Bernabéu de Yeste (] ; 8 June 1895 – 2 June 1978) was a footballer who played for Real Madrid as a forward, and is one of the most important men in Real Madrid's history.

2012–13 Copa del Rey: The 2012–13 Copa del Rey was the 111th staging of the Copa del Rey.  The competition began on August 29, 2012 and ended on May 17, 2013 with the final, held at the Santiago Bernabéu in Madrid, in which Atlético Madrid lifted the trophy for the tenth time in their history with a 1–2 victory over hosts Real Madrid in extra time.  Barcelona were the defending champions but were eliminated by Real Madrid in the semifinals.  Going into the competition, the winners were assured of a place in the group stage of the 2013–14 UEFA Europa League, but both finalists had already qualified for the 2013–14 UEFA Champions League a few weeks before.

2013 Copa del Rey Final: The 2013 Copa del Rey Final was the 111th final since its establishment.  The match was a Madrid derby between Real Madrid and Atlético Madrid on 17 May 2013 at the Santiago Bernabéu Stadium in Madrid.  It was the clubs' first meeting in the final since the 1992 final when Atlético won 2–0 over Real Madrid.  Before this match, the two teams have been finalists on four other occasions in 1960, 1961 and 1975 Copa del Rey; all Atlético wins; except 1975 when Real Madrid won.  Atlético lifted the trophy for the tenth time in their history.

Supporting paragraphs: Trofeo Santiago Bernabéu Santiago Bernabéu Yeste
Answer: one of the most important men in Real Madrid's history