Question: Taobao is a Chinese online shopping website similar to eBay, Amazon and Rakuten, Inc., a Japanese electronic commerce and Internet company based in Tokyo, and founded in 1997 by who?

Context paragraphs:
Amazon China: Amazon.cn (), formerly Joyo.com (Chinese: 卓越网) and Joyo Amazon (卓越亚马逊), is a Chinese online shopping website located in Beijing, China.  In 2004, it was acquired by Amazon.com.

Online shopping: Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser.  Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers.  As of 2016, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.

ShopBack: ShopBack is a Singaporean-headed e-commerce startup that utilises the cashback reward program.  It allows online shoppers to take a portion of their cash back when they buy products through the service.  They also provide discount coupons and voucher codes for online shopping.  It is currently affiliated with over 300 merchants from all over the world, including online retail giants Taobao, Zalora, Lazada_Group, Rakuten, Groupon, EBay, Paytm, ShopClues, Jabong.com & Flipkart.

DMM.com: DMM.com Ltd (株式会社DMM.com ) is a Japan-based electronic commerce and Internet company with a diversified group of businesses that includes online shopping and video on demand service.  The company manages DMM.com, an online entertainment site that allows users to purchase goods and services like e-books, games, mainstream DVD releases, and 3D printing.  Its subsidiary DMM.com Securities is the world's second largest forex company in terms of trading volume.

Non-store retailing: Non-store retailing is the selling of goods and services outside the confines of a retail facility.  It is a generic term describing retailing taking place outside of shops and stores (that is, off the premises of fixed retail locations and of markets stands).  The non-store distribution channel can be divided into direct selling (off-premises sales) and distance selling, the latter including all forms of electronic commerce.  Distance selling includes mail order, catalogue sales, telephone solicitations and automated vending.  Electronic commerce includes online shopping, internet trading platforms, travel portals, global distribution systems and teleshopping.  Direct selling includes party sales and all forms of selling in consumers’ homes and offices, including even garage sales.

Amazon (company): Amazon.com, Inc., doing business as Amazon ( ), is an American electronic commerce and cloud computing company based in Seattle, Washington that was founded by Jeff Bezos on July 5, 1994.  The tech giant is the largest Internet-based retailer in the world by total sales and market capitalization.  Amazon.com started as an online bookstore and later diversified to sell DVDs, Blu-rays, CDs, video downloads/streaming, MP3 downloads/streaming, audiobook downloads/streaming, software, video games, electronics, apparel, furniture, food, toys, and jewelry.  The company also produces consumer electronics—notably, Kindle e-readers, Fire tablets, Fire TV, and Echo—and is the world's largest provider of cloud infrastructure services (IaaS and PaaS).  Amazon also sells certain low-end products like USB cables under its in-house brand AmazonBasics.

Rakuten: Rakuten, Inc. (楽天株式会社 , Rakuten Kabushiki-gaisha ) is a Japanese electronic commerce and Internet company based in Tokyo and founded in 1997 by Hiroshi Mikitani.  Its B2B2C e-commerce platform Rakuten Ichiba is the largest e-commerce site in Japan and among the world’s largest by sales.  The company operates Japan's biggest Internet bank and third-largest credit card company (by transaction value).  It also offers e-commerce, fintech, digital content and communications services to over 1 billion members around the world, and operates in 29 countries and regions.  It is often referred to as "the Amazon of Japan."

E-commerce credit card payment system: Electronic commerce, commonly known as e-commerce or eCommerce, or e-business consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.  The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage.  The use of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.  Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail as well.

Indiaplaza: Indiaplaza was an Indian electronic commerce.  Indiaplaza was one of the pioneers in the online shopping space in India.  It was earlier known as Fabmart and then Fabmall, after which the company acquired US-based online shopping firm Indiaplaza.com and rebranded itself as Indiaplaza.in in India, and as Indiaplaza.com in the United States, which were later merged into a single website.

Taobao: Taobao () is a Chinese online shopping website similar to eBay, Amazon and Rakuten, which is operated in Hangzhou, Zhejiang by Alibaba Group.

Supporting paragraphs: Taobao Rakuten
Answer: Hiroshi Mikitani