Question: Which American author lends his name to a subgenre of horror fiction exemplified by the 1927 short story "The Colour Out of Space"?

Context paragraphs:
The Colour Out of Space: "The Colour Out of Space" is a science fiction/horror short story by American author H. P. Lovecraft, written in March 1927.  In the tale, an unnamed narrator pieces together the story of an area known by the locals as the "blasted heath" in the wild hills west of Arkham, Massachusetts.  The narrator discovers that many years ago a meteorite crashed there, poisoning every living being nearby; vegetation grows large but foul tasting, animals are driven mad and deformed into grotesque shapes, and the people go insane or die one by one.

Hills Like White Elephants: "Hills Like White Elephants" is a short story by Ernest Hemingway.  It was first published in August 1927, in the literary magazine "transition", then later in the 1927 short story collection "Men Without Women".

The Killers (1946 film): The Killers [a.k.a. 'A Man Alone'] is a 1946 American film noir directed by Robert Siodmak and based in part on the 1927 short story of the same name by Ernest Hemingway.

Summit, Illinois: Summit (or Summit-Argo) is a village in Cook County, Illinois, United States.  The population was 11,054 at the 2010 census.  The village is arguably best known as the setting to Ernest Hemingway's 1927 short story "The Killers".

The Killers (1964 film): The Killers, released in the UK as Ernest Hemingway's "The Killers", is a 1964 crime film released by Universal Studios.  Written by Gene L. Coon, and directed by Don Siegel, it is the second Hollywood adaptation of Ernest Hemingway's 1927 short story of the same name, following a 1946 version.

Lee Battersby: Lee Battersby is an Australian author of science fiction, fantasy, and horror fiction.  His story "Carrying The God" made him the first Western Australian winner in the Writers of the Future Competition in 2002, and was awarded the 2003 Ditmar Award for Best New Talent.  His short story "Tales of Nireym" was a finalist in the Fantasy section of the 2005 Aurealis Awards, and "Pater Familias" won Best Horror Short Story in the 2006 awards.  Another story, "Father Muerte & The Flesh", the third in his popular Father Muerte series, was awarded the inaugural Australian Shadows Award for outstanding literary achievement by the Australian Horror Writers Association in 2006.  He won the award again in 2008 for "The Claws of Native Ghosts", a story which appeared in Graveside Tales' anthology "The Beast Within".

José Miguel Vilar-Bou: José Miguel Vilar-Bou (born April 5, 1979, Alfafar, Valencia) is a contemporary Spanish novelist, short story writer, and journalist, specializing in horror fiction, science-fiction and fantasy.  His work has been awarded with several prizes in literary competitions.  His novel "Alarido de Dios" ["The Cry of God"] was a finalist for the Awards Celsius 2010 and his short story "El laberinto de la araña" ["The Spider's Labyrinth"] received in the same year the Nocte Award for the best Spanish horror story.  In the Spanish "Historia natural de los cuentos de miedo" ["Natural History of the Weird Tales"], because of the "expeditious and accurate in its proposal", critic José L. Fernández Arellano mentioned this author's story "La luz encendida" as leading among the young writers' of the genre of horror in Spain.

Colour out of space (species): A colour out of space is a fictional extraterrestrial in the writings of the horror fiction author H. P. Lovecraft.  It appeared in Lovecraft's short story "The Colour Out of Space" (1927).

Lovecraftian horror: Lovecraftian horror is a subgenre of horror fiction that emphasizes the cosmic horror of the unknown (and in some cases, unknowable) more than gore or other elements of shock, though these may still be present.  It is named after American author H. P. Lovecraft (1890–1937), who is largely credited as the first author to pioneer the genre.

El Esqueleto de la señora Morales: El Esqueleto de la señora Morales (English: The Skeleton of Mrs. Morales) is a 1960 Mexican black comedy film based on Arthur Machen's 1927 short story "The Islington Mystery".  It is regarded by critics as one of the ten best Mexican films of all time.

Supporting paragraphs: The Colour Out of Space Lovecraftian horror
Answer: H. P. Lovecraft