Question: What lifestyle brand motorcycle customizer and clothing vendor based in Rock Tavern, New York did American chopper compete with?

Context paragraphs:
Paul Jr. Designs: Paul Jr.  Designs (PJD) is a lifestyle brand motorcycle customizer and clothing vendor based in Rock Tavern, New York, USA.  Paul Teutul Jr. founded the design firm in 2009 after waiting out a one-year non-compete clause with his former company, Orange County Choppers (OCC).

Coup d'etat Brooklyn: coup d'etat Brooklyn is a graphically bold military-inspired clothing company and lifestyle brand based out of the Bedford-Stuyvesant neighborhood of Brooklyn, New York, whose brand philosophy follows the principle ""live to change something.”"

Vincent DiMartino: Vincent "Vinnie" DiMartino (born October 9, 1972) is an American motorcycle builder, best known for his work from 2002 to 2007 at Orange County Choppers (OCC), the subject of the American TV show "American Chopper".  In August 2007 DiMartino left Orange County Choppers and founded V-Force Customs, a custom motorcycle shop in Rock Tavern, NY.  Several months later, Cody Connelly, a friend and co-worker of DiMartino at Orange County Choppers also left to join him at V-force Customs.  In 2010, DiMartino returned to the show; however instead of rejoining his former employer, OCC, he joined Paul Jr.  Designs.

Cody Connelly: Cody Connelly is an American motorcycle builder, best known for his work at Orange County Choppers (OCC), the subject of the American TV show "American Chopper".  Cody left Orange County Choppers and joined V-Force Customs (a custom motorcycle shop in Rock Tavern, NY) where he works with friend and former colleague of Orange County Choppers Vincent DiMartino.  Cody has since made several appearances on the show "" alongside Paul Teutul, Jr. and DiMartino, helping out at Paul Jr.  Designs.

Traplord: Traplord is a New York City based street fashion clothing and lifestyle brand that started in late 2012 by A$AP Mob member, ASAP Ferg.  The clothing company is an extension of what started as a merchandise business for products to be sold on tour, but developed into a full-fledged brand based on A$AP Ferg's history in design and fashion.

Orange County Choppers: Orange County Choppers (OCC) is a motorcycle manufacturer and lifestyle brand company based in the town of Newburgh, located in Orange County, New York, that was founded in 1999 by Paul Teutul Sr., and Paul Teutul Jr. The company was featured on "American Chopper", a reality TV show that debuted in September 2002 on the Discovery Channel.  The series moved to Discovery Channel's sister channel TLC in 2007.  Following cancellation of the Discovery series, the company was also featured on "Orange County Choppers" on the CMT network in 2013.

Tommy Hilfiger: Thomas Jacob "Tommy" Hilfiger (born March 24, 1951) is an American fashion designer best known for founding the lifestyle brand Tommy Hilfiger Corporation in 1985.  After starting his career by co-founding a chain of clothing and record stores in upstate New York in the 1970s, he began designing preppy sportswear for his own eponymous menswear line in the 1980s.  The company later expanded into women's clothing and various luxury items such as perfumes, and went public in 1992.  In 1997, Hilfiger published his first book, titled "All American: A Style Book", and he has written several since, including "Tommy Hilfiger" through Assouline in 2010.  Hilfiger's memoirs "," co-written with Peter Knobler, were published November 1, 2016.

West Coast Choppers: West Coast Choppers (WCC) is a brand that began selling screen-printed T-shirts and stickers with the company's Iron cross/Maltese cross logo while founder and "master marketer" Jesse James was finishing high school, packaging the accoutrements of the chopper lifestyle long before any actual West Coast Choppers customs had been ordered or sold.  Even after the company did begin building custom choppers, 60% of revenue still came from sales of WCC-branded marketing tie-ins such as clothing, beverages and tools.  Yearly sales of approximately 12–15 motorcycles at prices of around US$150,000 each actually lost money for the company, but attracted positive attention.  Publicizing the names of celebrity clients, including Shaquille O'Neal, Kid Rock, Keanu Reeves, Ty Law of the Denver Broncos, wrestling star Bill Goldberg, actor Tyson Beckford, and NFL running back Jamal Anderson, was a central feature of the WCC marketing strategy.  The other key to this strategy was the star power of Jesse James, presented mainly through television on the Discovery Channel in the "Motorcycle Mania" series and the 2002–2006 series Monster Garage.

American Chopper: American Chopper is an American reality television series that aired on Discovery Channel from 2003-2010, produced by Pilgrim Films & Television.  The series centers on Paul Teutul, Sr. (frequently called "Senior"), and his son Paul Teutul, Jr. (also known as "Paulie" or simply "Junior"), who manufacture custom chopper-style motorcycles.  Orange County Choppers is in Newburgh, New York.  The contrasting work and creative styles of the father and son team and their resulting verbal arguments were the series' hallmark until 2008 when an explosive argument led to Paul Jr.'s termination and departure to start a competing chopper company (Paul Jr.  Designs).

GrammaTech: GrammaTech is a software-development tools vendor based in Ithaca, New York.  The company was founded in 1988 as a technology spin-off of Cornell University.  They now develop CodeSonar, a static analysis tool for source code and binaries, and perform cyber-security research.

Supporting paragraphs: American Chopper Paul Jr. Designs
Answer: Paul Jr. Designs