Question: What was the sobriquet of the woman who hired Joyce Beber?

Context paragraphs:
Elsie Plant: Elsie Plant (1890–1982) was a suffragette, socialist and birth control activist.  She lived most of her life in Stockport, seven miles from Manchester.  She was an enthusiastic campaigner of the suffrage movement.  Following her campaigning as a suffragette, she and her husband became key figures in Stockport's Labour Fellowship.  She had three daughters: Aileen, Roma and Joyce.  Aileen became a nursery school head teacher and traveller; Roma was a business woman and retail owner, and Joyce was a writer, teacher and philosopher.

Melissa Ann Shepard: Melissa Ann Shepard (née Russell; born May 16, 1935), also known as Melissa Ann Weeks, Melissa Ann Friedrich, Melissa Ann Shephard and Melissa Ann Stewart, sometimes given the sobriquet of Internet Black Widow, is a Canadian woman and habitual offender.  Friedrich has been convicted of manslaughter in the death of one of her husbands and was convicted of poisoning another.  She has also been convicted of numerous fraud offenses.

Joyce Aryee: Joyce Rosalind Aryee, also known as "Auntie Joyce", is a Ghanaian former politician, reverend minister and business person.  Aryee is recognized for having served the Nation of Ghana for more than 40 years in both the public and private sectors.  She is the previous Chief Executive Officer of the Ghana Chamber of Mines and was the first woman in Africa to have held that role.  She has also held political roles in Ghana from the early years of the PNDC government.  She is currently the Executive Director of Salt and Light Ministries, a para-church organization.

Top Girls: Top Girls is a 1982 play by Caryl Churchill.  It is about a woman named Marlene, a career-driven woman who is only interested in women's success in business.  In the famous opening scene, she hosts a dinner party for a group of famous women from history.  As the play unfolds we find Marlene has left her 'poor' life, and illegitimate child with her sister Joyce, in order to tread the path to 'success'.  The play is contemporary and examines the role of women in society and what being a successful woman means.

Joyce Beber: Joyce Beber, born Joyce Sacks, (November 20, 1929 - September 17, 2010) was an advertising executive who co-founded the Beber Silverstein Group and created numerous memorable campaigns for the Helmsley group of hotels.  The campaigns successfully promoted Leona Helmsley and her hotel chain; Beber was hired and fired four times by Helmsley.

Qiu Jin: Qiu Jin (; November 8, 1875 – July 15, 1907) was a Chinese revolutionary, feminist, and writer.  Her courtesy names are Xuanqing () and Jingxiong ().  Her sobriquet name is Jianhu Nüxia () which, when translated literally into English, means "Woman Knight of Mirror Lake".  Qiu was executed after a failed uprising against the Qing dynasty, and she is considered a national heroine in China.

Woman to Woman (1946 film): Woman to Woman is a 1946 British drama film directed by Maclean Rogers and starring Douglass Montgomery, Joyce Howard and Adele Dixon.  It is based on "Woman to Woman" by Michael Morton.  A British officer and a French dancer engage in a doomed romance.

The Shooting: The Shooting is a 1966 western film directed by Monte Hellman, with a screenplay by Carole Eastman (using the pseudonym "Adrien Joyce").  It stars Warren Oates, Millie Perkins, Will Hutchins, and Jack Nicholson, and was produced by Nicholson and Hellman.  The story is about two men who are hired by a mysterious woman to accompany her to a town located many miles across the desert.  During their journey, they are closely tracked by a black-clad gunslinger who seems intent on killing all of them.

Joyce Castle: Joyce Castle (born Lillian Joyce Malicky, on January 17, 1939, in Beaumont, Texas) is an American mezzo-soprano who has had an active opera career for the last four decades.  She earned degrees in music from The University of Kansas and the Eastman School of Music.  She made her professional opera debut in 1970 at the San Francisco Opera as Siebel in Charles Gounod's "Faust".  In 1984 she became the first woman to portray Mrs. Lovett in an operatic staged production of at the Houston Grand Opera.  She spent seven years performing with opera companies in France during the 1970s, after which her career has mainly been spent performing with opera companies throughout the United States.  She has sung leading roles at the Metropolitan Opera for nine seasons and has also appeared frequently at the New York City Opera.  Her career was recently profiled in the June 2010 issue of "Opera News".  She currently teaches on the voice faculty of the University of Kansas.

Leona Helmsley: Leona Mindy Roberts Helmsley (born Lena Mindy Rosenthal; July 4, 1920 – August 20, 2007) was an American businesswoman.  She was known for her flamboyant personality and had a reputation for tyrannical behavior that earned her the sobriquet Queen of Mean.  She was promoted by the Beber Silverstein Group and its co-founder Joyce Beber persuaded Helmsley to replace that title with Queen of the Palace Hotel instead.

Supporting paragraphs: Joyce Beber Leona Helmsley
Answer: Queen of Mean