To be an internet influencer you need to be so insanely lucky, that I don't think it is a viable option for literally 99.99% of the population.  It anything it should be something more akin to a side hustle, and not the main pursuit for literally anyone. It is probably on the level of winning the lottery in luck needed to become an influencer. As for it being a profession, it should be recognized as a profession. It is a job where a person needs to put in a certain amount of work.