Patent WO-2021071363-A1 (WO)
Title: A method of optimizing an offer value to a selected group of consumers
Inventor: LØKEN MAGNAR
IPC: G06Q30/02
Filed: 2020-10-09
Abstract: The invention is a method of optimizing an offer value (5) to be offered to a selected group of consumers (2) wherein, -selecting (a) a series of products (1) wherein each are serialized unique code (11) marked; - selecting (b) a target group (21) of consumers (2) from a consumer database (6), each consumer (2) with a registered consumer profile (20) in said consumer database (6), said selecting (b) based on a set of criteria (4), - selecting (c) a first subgroup of consumers (21_i) from said target group of consumers (21); - determining (d) an initial offer value (5_1) of said uniquely code (11) marked product (1) to be presented to said initial first subgroup of consumers (21_1); - distributing (offering) (e) said initial offer value (5_1) to said selected initial first subgroup of consumers (21_1); - (f) a number of (N_1) of said selected initial first subgroup of consumers (21_1) accepting (f) said offer (5_1); - associating (g) said code (11) of said uniquely code (11) marked product (1) to said acceptance (f) of offer (5_1) to said consumer profile (20) of each said accepting consumer (2) in said first subgroup of consumers (21_1), - summing (h) said number (N_1) of accepted uniquely code (11) marked products (1) to a first uptake value (7_1) as a function of said initial offer value (5_1); - registering (i) said initial offer value (5_1) and said first uptake value (7_1) in order to calculate a first initial profit value (8_1); repeating, for a number of second, third,... time, the following steps: - selecting (c) a second, third,... subgroup of consumers (21_2, 21_3,..) from said target group of consumers (2); - determining (d) a second (third,...) offer value (5_2, 5_3,...)* of said uniquely code (11) marked product (1) to be presented to said second, third,... subgroup of consumers (21_2, 21_3, ·.); being different from said first offer value (5_1); - distributing (offering) (e) said second (third,...) offer value (5_2, 5 _3,...) to said selected second, third,... subgroup of consumers (21_2, 21_3,..); - (f) a number of (N_2, N_3... ) of said selected second group of consumers (21_2, 21_3,..) accepting (f) said second, third,... offer (5_2, 5 _3,...); - associating (g) said code (11) of said uniquely code (11) marked product (1) to said accepted second (third,..) offer value (5_2, 5 _3,...) to said consumer profile (20) of each said accepting consumer (2), - summing (h) said second (third,..) number (N_2, N 3..) of accepted uniquely code (11) marked products (1) to a second (third,.. ) uptake value (7_2, 7_3)) as a function of said second (third,...) offer value (5_2, 5_3,...); - registering (i) said second (third,,..) offer value (5_2, 5_3,...) and said second (third,...) uptake value (7 2, 7 3) in order to calculate a second, (third,...) initial profit value (8_2, 8_3), - thus having established a set of uptake values (7) as a function of offer values (5), and their calculated or estimated corresponding profit values (8); - based on these data points, establishing a relationship (9) of profit (8) as a function of offer value (5); - selecting from said relationship (9) a near-optimal offer value (5_o) giving a near-optimal profit (8_o); - distributing (offering) said optimal offer value (5_o) to a large part of or all of said selected target group of consumers (2);