baber/WOPTO huggingface dataset:
Patent KR-20010005892-A (KR)
IPC: C12P21/04
Filed: 1998-04-01
Abstract: Three genes encoding membrane-secreted proteins have been successfully isolated from osteoblast-like cell lines by using a method for specifically cloning membrane-secreted proteins. As the result of subsequent analysis on one of these genes, it has been found out that the protein encoded by this gene is a novel receptor protein which has an extracellular region alone, binds to cell membranes via a GPI anchor and carries therein a cysteine-rich repetitive region conserved in the TNF receptor super family. It has been also found out that when this protein is largely expressed in an osteoblast-like cell line, the proliferation of the cells are suppressed, the cells are morphologically changed, and the alkaline phosphatase activity which is one of the indications of the differentiation of osteoblasts is elevated.
Patent KR-20010013164-A (KR)
Inventor: SCHOU CHARLOTTE
IPC: A61P17/06
Filed: 1998-05-15
Abstract: The present invention relates to hitherto unknown compounds of formula (I) or their tautomeric forms, the attachment to the pyridine ring being in the 3- or 4-position, in which formula R stands for one or more substituents which can be the same or different and are selected from the group consisting of: hydrogen, halogen, trifluoromethyl, carboxy, C 1 -C 4 alkyl, alkoxy or alkoxycarbonyl, nitro, amino or cyano and Q stands for C 5 -C 14 divalent hydrocarbon radical which can be straight, branched, cyclic, saturated or unsaturated and X stands for carboxy, C 1 -C 4 alkoxycarbonyl, di(C 1 -C 4 alkoxy)-phosphinoyloxy, amino, C 1 -C 4 alkoxycarbonylamino or tetrahydropyranyloxy; and pharmaceutically acceptable, non-toxic salts and N-oxides thereof. The present compounds are of value in the human and veterinary practice.
Patent KR-20010013472-A (KR)
Title: 반도체 웨이퍼 처리용 시스템에서 반도체 웨이퍼를유지하기 위한 방법 및 장치
IPC: B23Q3/15
Filed: 1998-06-08
Abstract: 본 발명은 반도체 웨이퍼 처리용 장비내의 페데스탈상에 반도체 웨이퍼를 유지하는 방법 및 장치에 관한 것이다.  정전기 척은 어떤 표면을 가지는 웨이퍼 지지대를 포함한다.  상기 표면 아래에 매립된 것은 다수의 척킹 존을 한정하는 다수의 전극이다.  상기 전극은 다수의 0이 아닌 전압에 의해 에너자이징되고 각각의 척킹 존에서 0이 아닌 변화가능한 척킹력을 형성한다.  기판 지지대에 기판을 유지하는 방법은 적어도 하나의 전극을 제1 크기의 제1 전압으로 바이어싱하는 단계 및 0이 아닌 척킹력이 모든 존에 존재하도록 처음에 바이어싱된 전극의 동일하지않은 크기의 전압으로 적어도 하나의 전극과 모든 다른 이전에 바이어싱되지않은 전극을 바이어싱하는 단계를 포함한다.  다른 힘의 웨이퍼 척킹 존은 열이동 가스층 분포의 균일도를 개선시킨다.
Patent KR-20010068487-A (KR)
Inventor: CHA SANG HO
IPC: G02B6/00
Filed: 2000-01-06
Abstract: PURPOSE: An optical fiber coating device is provided to maintain the coating liquid in an applicator as the stable state and to make the coating liquid viscosity in the applicator even by making the coating liquid viscosity in the applicator and the coating liquid viscosity in a coating liquid storing tank in accord with each other. CONSTITUTION: The optical fiber coating device includes a viscosity sensor(25), a temperature controller(26), a viscosity sensor controller(27) and a control portion(28). The viscosity sensor(25) outputs the viscosity data about the coating liquid in the coating liquid storing tank as a real time. The temperature controller(26) makes the coating liquid in the coating liquid storing tank in accord with the reference temperature by heating. The viscosity sensor controller(27) calculates the coating liquid viscosity from the viscosity data, which are input from the viscosity sensor(25), and outputs it. The control portion(28) calculates the reference temperature of the coating liquid for compensating the viscosity difference and sets up the reference temperature of the temperature controller(26).
Patent KR-20010073472-A (KR)
Title: Moxibustion apparatus using Infrared and mugwort
Inventor: BAE MYUNG HYO
IPC: A61H39/06
Filed: 2000-01-15
Abstract: PURPOSE: An apparatus for infrared ray mugwort moxibustion is provided, to expose the perineal region, the foot and the hand to the infrared ray and the smoke of mugwort moxibustion effectively. CONSTITUTION: The apparatus comprises a perineum hole(135) which is placed in the upper plate of an upper case(210) and exposes the infrared ray and the smoke of mugwort moxibustion to the perineal region; a board to sit on which supports the hip region contacted with the upper plate of the upper case; two entrances for the hand and foot(122) where the hand or foot is inserted to be exposed to the infrared ray and the smoke of mugwort moxibustion; an infrared ray generating means(190) which is placed inside of a lower case(220) and generates the infrared ray; a switch for turning on/off the power and controlling the temperature(150) which is placed in the outer side of the lower case(220) and controls the temperature of the infrared ray light; a hand/foot putting net(180) which is placed below the upper case(220) and where the hand or foot is put; a means for generating the smoke of mugwort moxibustion(200) which is placed below the putting net(180) and above the infrared ray generating means(190); a means for loading the means for generating the smoke(200) within; a cover which covers the perineum hole(135) if necessary; a cover which covers the entrances for the hand and foot(122); and a means for minimizing the loss of the smoke of mugwort moxibustion by inserting it into the entrances for the hand and foot(122).
Patent KR-20010039525-A (KR)
Inventor: YOO JUNG SIK
IPC: E03F3/04
Filed: 2000-01-26
Abstract: PURPOSE: A trenchless pipeline inside repairing method is provided to reinforce the strength of repairing materials and improve permeability. CONSTITUTION: In case of repairing the wrong part of a conduit(1), especially, the stepped part of a connecting part or a broken part(3), a glass fiber layer(15) impregnated with adhesive resin(17) and a stainless wire mesh among the glass fiber layers are unified on the outer circumference of an adhering device(5) without an external exposure and wrapped with a double or triple layer. Then, a cylindrical water expandable rubber band is coiled around both edges of the outside of the glass fiber layer and tightly stuck to the broken part of the conduit or the inner wall of the stepped part of the connecting part by injecting compressed air. Therefore, the tightly stuck part is stiffened.
Patent KR-20000036337-A (KR)
Inventor: LEE HAE CHANG
IPC: G06Q30/02
Filed: 2000-02-09
Abstract: PURPOSE: An advertising method using making game of the internet is provided to enhance the effect of advertisement by inducing a game player to visit advertisement web sites for the purpose of continuing the game. CONSTITUTION: An advertising method is consisted of five steps. A first step is for a game player to run a making game after connecting to a web site using personal or mobile computer. At second step, if the score gained at the first step is below a defined standard score, the bred character moves or disappears. At third step, if the game player wants to look into the character and continue the game, the player can navigate on the web site to find the character. A fourth step is to enable the player to go on the game in case that the player's cyber money is exhausted at the first step. The player can accumulate assigned cyber money by seeing advertisement sites or columns and continue the game by purchase of merchandise or items. A fifth step is for enabling the player to repeatedly run the game only if the score assigned to the player is more than or equal to a defined score by making a character appear on a web site providing making games.
Patent KR-20010081185-A (KR)
Title: An arm rest for an automobile
Inventor: KIM HUI SEOK
IPC: B60N2/75
Filed: 2000-02-10
Abstract: PURPOSE: An armrest is provided to support an arm of a driver in travelling and to adjust an angle according to a steering angle in travelling. CONSTITUTION: An armrest(12) comprises a bearing housing(5) fixed in a backrest(4); a link(7) rotatably fixed by a shaft pin(6); elevating guiders(8) mounted on lift and right of the backrest; a slide long hole(10) established on a side of an elevating piece(9); an elevating hole(4a) mounted on the backrest; a roller(11) connected to an end of the link; and a hinge(13) integrally formed with the elevating piece. The armrest is installed on the backrest or a seat of a vehicle to adjust an angle of the armrest fixed on the hinge of the elevating piece. If a steering angle is changed in cornering, a centrifugal force is generated in opposition to the steering angle. Then, weight of a driver is delivered to the armrest connected to the link fixed by the shaft pin. Moreover, the armrest is connected to the elevating piece elevating on the elevating guide. Thereby, the armrest disperses the weight of the driver and supports an arm of the driver by elevating to prevent an accident in cornering.
Patent KR-20010083557-A (KR)
Inventor: KIM JEONG IL
IPC: B23K26/08
Filed: 2000-02-16
Abstract: PURPOSE: An apparatus and a method for manufacturing a stent using laser cutting are provided to manufacture a precise stent the surface or end part of which is smooth, improve the cooling structure of a metal pipe processed, and simply solve supporting structure and alignment problems of the metal pipe during manufacturing of the stent. CONSTITUTION: The apparatus for manufacturing a stent comprises a fixing chuck (42) fixing one end of a metal pipe (40) to be processed by a stent; a driving part (44) rotating the fixing chuck (42) around a center axis of the metal pipe; tables (50,52) to which the fixing chuck (42) and the driving part (44) are mounted, and which is movable in the horizontal direction; a cooling gas supplying pipe (46) which is connected to the metal pipe fixed to the fixing chuck (42) so as to supply a cooling gas into the metal pipe; a laser generator (30) generating a laser beam irradiated onto the surface of the metal pipe; and a processing head (34) which focus irradiates the laser beam generated in the laser generator (30) onto the surface of the metal pipe, and the front end part of which has a nozzle that ejects a gas in a high pressure onto the surface of the metal pipe of an area to which the laser beam is irradiated.
Patent KR-20010081558-A (KR)
Title: Vacuum packing apparatus
Inventor: AHN JUN YEONG
IPC: B65B7/00
Filed: 2000-02-16
Abstract: PURPOSE: A vacuum packing machine is provided to manufacture a vacuum bag using general vinyl without embossment by forming a gap for secking of air between packings. CONSTITUTION: A packing machine comprises: an electrical device unit(70); a lower case(50) combined to the side of the electrical device unit; an upper case(60) having a switch while being engaged with the lower case; a vacuum pump installed in the electrical device chamber; a lower packing(52) having an air suction port(53) communicated with the vacuum pump, and where one end of a vacuum packing bag is placed; an upper packing(62) engaged with the lower packing in the upper case; a hater(51) applying heat to a sealing position of the vacuum packing bag; a heater pressurizing packing(61) installed in the upper case to pressurize the heater; a packing moving unit upwardly and downwardly moving the heater pressurizing packing; and a tongue(80) installed between the upper and lower packings. For vacuum packing foodstuff, the foodstuff is put into the packing bag. The vacuum pump is operated via the switch to make the closed space in a vacuum state formed by the upper and lower packings. If the pressure of the vacuum bag reaches a specific level, the heater pressurizing packing is pressurized down. Then, the heater is operated and the packing bag is sealed. Without need for an embossed vinyl bag, packing is performed easily and production cost is reduced.
Patent KR-20000024497-A (KR)
Inventor: KIM JONG IL
IPC: C30B29/04
Filed: 2000-02-16
Abstract: PURPOSE: A method for preparing a diamond thin film and bulk is provided, which combines laser ablation and high voltage electric discharge plasma CVD (chemical vapor deposition) method to increase the thin film deposition rate. CONSTITUTION: The diamond thin film and bulk are prepared by appling high voltage between two separated pure graphite electrodes to generate an electrical discharge plasma, thereby to excite hydrogen gas into the excited hydrogen atom and to mix the exited hydrogen atom with a carbon atom released from a cathode; simultaneously radiating laser beam(2) onto the flat graphite target (a cathode)(6) to make carbon particles with high kinetic energy emerge from the inside of plasma to a substrate(11) on the anode(8), thereafter the carbon particles be mixed with the excited carbon atom; and fixing the mixed carbon particles and carbon atom onto the substrate positioned at the very center of plasma.
Patent KR-20010006661-A (KR)
Title: Regulator
Inventor: MIYAZOE SHINJI
IPC: G01L7/08
Filed: 2000-02-21
Abstract: PURPOSE: To improve the pressure governing precision by providing a sleeve which guides a piston so that its axis will not slant when the piston is displaced, and thus preventing a diaphragm and a poppet valve from slanting and stabilizing the opening/closing operation of the valve. CONSTITUTION: The piston 18 is fitted to the center part of the back of the diaphragm 15, the sleeve 19 is fixed between a step part 3a of a cover 3 and a spacer 12, and the piston 18 is in the sleeve 19 in a freely slidable state. Those piston 18 and sleeve 19 have small-diameter tip parts 18a and 19a and large-diameter end parts 18b and 19b formed. Those tip parts 18a and 19a and end parts 18b and 19b are brought into slide contact with each other at two parts. Consequently, the piston 18 neither slants nor laterally swings and is so guided as to accurately move along only its axis. Consequently, the poppet valve is prevented from slanting or laterally swinging and its opening/closing operation is stabilized to improve the pressure governing precision of the regulator.
Patent KR-20000030359-A (KR)
Inventor: AHN BYEONG DOO
IPC: H04B7/00
Filed: 2000-02-24
Abstract: PURPOSE: A livestock farming using a radio telecommunication is provided to raise the livestock more easily than existing method in natural surroundings. CONSTITUTION: A stockbreeding using radio telecommunication consists of a radio transceiver adhered to each livestock and a stationary controlling transceivers. The stationary control the scope of activity of each livestock through communication with the radio transceiver so that a farmer can raise the livestock in desirable space.
Patent KR-20010084608-A (KR)
Title: Method to provide sale service of credit on Internet
Inventor: CHO HYUN SOON
Filed: 2000-02-28
Abstract: PURPOSE: A credit sale service method on the Internet is provided to enable the purchaser to conveniently and rapidly buy a product in installments through the Internet, and by activating the selling of products through the Internet. CONSTITUTION: A purchaser connects to a product sale site and selects a product(S211). The site inquires about a price payment for the product(S212). The purchaser selects a payment by installment(S230). The purchaser selects an installment financial institution(S235). It is judged whether a credit reference and a surety are needed(S240). The site confirms whether the purchaser is the person himself/herself(S250). It is judged whether attached papers are needed(S260). The site receives information for payment from the purchaser(S270). The site waits for accepting the guarantee and the attached papers(S280). Purchasing items are reported to a seller and the installment financial institution(S290-1). The installment financial institution is notified whether the seller delivers the product and the purchaser receives the product(S290-2).
Patent KR-20010091093-A (KR)
Title: Voice recognition and end point detection method
Inventor: SHIN WON HO
IPC: G10L15/02
Filed: 2000-03-13
Abstract: PURPOSE: A method for recognizing a voice and detecting an end point is provided to search accurately a voice section by improving an end point detection function under environment including noise. CONSTITUTION: An input voice is divided in frame units, and particular vectors for voice recognition and end point detection are detected according to each frame when a voice is inputted. The voice and a non-voice are identified by comparing a threshold value of a parameter with the particular vector. The input voice is determined as the non-voice if the particular vector is less than the threshold value or the input voice is determined as the voice if the particular vector is larger than the threshold value. An end point detection algorithm is performed when the input voice is determined as the voice. The input voice is determined as the voice or the end point by performing the end point detection algorithm. A result is transferred to a recognizing device when the end point is detected by the end point detection algorithm. A cart-decision tree is used when the input voice is determined as the non-voice. The threshold value is updated by the cart-decision tree. The voice or the non-voice is determined by comparing the updated threshold value with the particular vector.
Patent KR-20010066761-A (KR)
Title: Stem cushion grip, and method of assembly, for fishing reel
Inventor: KANG YOUNG JUE
IPC: A01K89/00
Filed: 2000-04-07
Abstract: PURPOSE: Stem cushion grip, and method of assembly, for fishing reel are provided, which solve problems that the pressure contact of a forefinger, a middle finger or the thumb with a hard material such as a metal, plastic or a composite material in a mounting leg and a stem of a spinning reel formed from the hard material is uncomfortable when casting a fishing line. CONSTITUTION: For an under-the-rod type fishing reel including a foot structure for securing the fishing reel on a fishing rod, a reel body, and a reel stem(32) extending between the foot(20) structure and the reel body(30), the apparatus comprises a preformed elastic band(52) placed on the reel stem(32) by an inventive method wherein the elastic band(52) is preferably stretched over either the foot(20) structure or the body(30) of the reel and allowed to contract around and onto the reel stem(32). The elastic band(52) provides at least one contacting surface(56) on the reel stem for a user's fingers. The elastic band(52) preferably contracts into a recess formed around the reel stem(32) and having a shape corresponding to that of the elastic band(52).
Patent KR-20010014714-A (KR)
Inventor: KISER RICKY D
IPC: C08B30/10
Filed: 2000-04-10
Abstract: PURPOSE: Provided is a method for steeping corn which enables starch to be obtained in a high yield. CONSTITUTION: This method for steeping corn to produce steep liquor containing a reducing sugar only in a small quantity is (a) to feed fresh steep liquor which contains sulfur dioxide in a concentration of about 1,000-2,200 ppm based on the weight of corn, (b) to steep the corn at about 118 deg.F to about 125 deg.F for more than 10 h., (c) to separate steep liquor at a rate of 2-4 gallons per one bushel of corn, (d) to adjust the pH value so as to be about 4.2 to about 5.5 during a point of time from about four hours after fresh steep liquor was fed to about one hour before steep liquor is separated from corn, (e) to retain the separated steep liquor at about 118 deg.F to about 125 deg.F for about 10 h. to about 40 h. and (f) to subject the obtained steep liquor to evaporation treatment.
Patent KR-20010095794-A (KR)
Title: Examining method and its system for plasma display panel of half finished goods
Inventor: HA JAE HO
IPC: H01J9/42
Filed: 2000-04-12
Abstract: PURPOSE: A test method and test system for half-finished PDP is provided to reduce reject ratio and significantly increase yield rate by allowing the semi-finished PDP to be tested under the condition where the completely finished PDP is tested. CONSTITUTION: A test system(10) comprises chambers(12,14,16,18,20) having vacuum atmosphere and gas atmosphere same as the test atmosphere of the completely finished PDP; vacuum devices(74a to 74e) for vacuumization of chambers; a gas supply unit(126) for injecting gas to chambers; gate valves(48,50,52,54,56,58) for opening gates of chambers during transporting of a PDP test device, and separating chambers to be sealed when the PDP test device is stopped; gate valve open/shut units(60,62,64,66,68,70) for opening/shutting gate valves; the PDP test device for testing whether the semi-finished PDP is defective under the condition where the completely finished PDP is tested; and a transport unit(24) for transporting the PDP test device to the inside or outside of chambers.
Patent KR-20010087734-A (KR)
Title: Combine a hat get folded type a folding fan
Inventor: KIM HYON WOO
IPC: A42B1/20
Filed: 2000-04-17
Abstract: PURPOSE: Provided is a folding hat used for protecting users from the sun and the rain in a sports stadium, which can be also used as a fan and contains an upper plate and folding plates. CONSTITUTION: The folding hat comprises: the upper plate(1) having a central folding line(2), holes(10)(10') faced with each other, and an inserting piece(3) faced with an inserting groove(4); a folding plate(5) having inserting grooves(6) on the both sides thereof and vent holes(8) formed inside; the other folding plate(5') having inserting pieces(7) on the both sides thereof and vent holes(8') formed inside; fixing pieces(9)(9') protruded outward from the center of the folding plates(5)(5'), which are attached to the upper plate(1).
Patent KR-20010096992-A (KR)
Inventor: KIM TAE IL
IPC: C12N15/57
Filed: 2000-04-19
Abstract: 본 발명은 종양억제인자에 대한 발명으로, 더욱 상세하게는 DNA가 손상된 세포의 종양억제 인자로 작용하는 IRF3에 대한 발명이다.
Patent KR-20010097574-A (KR)
Inventor: PARK BO MOOK
IPC: G06F17/00
Filed: 2000-04-24
Abstract: 본 발명은 음악 시 소설 시나리오등 문화적 가치가 있는 미완성 창작물 (재료: 아이디어 상태) 을 인터넷을 통해 모집(업 로드)하고 이를 작곡가등 전문가 에게 의뢰 가공하여 문화 상품을 개발함을 목적으로 한다. 
     이를 위하여 인터넷 상에 사이트를 개설하고 이를 통해 참여자에게 음악 시 소설 시나리오 분야별로 각기 적합한 서식을 제공하여 미완성 창작물을 대량 모집하고 이를 가공 콘텐츠 화 하여 인터넷 상에 방영하는 대량공급 체제를 확보하는 영업 방법이다.
Patent KR-20010104089-A (KR)
Inventor: KIM HYEON SEOK
Filed: 2000-05-12
Abstract: 1. 청구범위에 기재된 발명이 속한 기술분야 
     본 발명은 차세대 무선통신을 이용한 서비스 방법에 관한 것임. 
     2. 발명이 해결하려고 하는 기술적 과제 
     본 발명은 차세대 무선통신을 이용하여 동영상, 초기화면 설정, 스트리밍, 스타 인사말, 스케쥴링 안내 등과 같은 다양한 서비스를 제공하는 방법을 제공하는데 그 목적이 있음. 
     3. 발명의 해결방법의 요지 
     본 발명은, 차세대 무선통신을 이용하여 동영상, 초기화면 설정, 스트리밍, 스타 인사말, 스케쥴링 안내 등과 같은 다양한 서비스를 제공하는 것을 특징으로 한다. 
     4. 발명의 중요한 용도 
     본 발명은 차세대 무선통신 시스템 등에 이용됨.
Patent KR-20010049356-A (KR)
Inventor: LEE NAM HEI
IPC: B32B23/06
Filed: 2000-05-17
Abstract: PURPOSE: Provided is a process for producing a color sheet for advertisement, the color sheet dose not show the color of a sheet-attached part and the front and the back of the sheet have different colors. CONSTITUTION: The process for producing the color sheet comprises the steps of: coating one side of a release paper with polyethylene; treating with silicone; spreading an acryl adhesive on the paper, wherein the adhesive comprises 65% of a first solution comprising an undiluted acryl adhesive solution and a color inorganic pigment(101), 34% of a first solvent(102) such as toluene or ethyl acetate, and 1% of a melanin or isocyanate curing agent(103); drying and attaching a PVC film to the paper.
Patent KR-20010106770-A (KR)
Inventor: HAN GI SONG
Filed: 2000-05-23
Abstract: 본 발명은, 세라믹 압착 롤러에 관한 것으로서, 소정 재질의 각종 필름 등을 압착하는 롤러가 높은 열에서도 변형이 없이 정상적인 기능을 수행하고, 내부식성, 내마모성, 내화학성을 갖도록 하는 세라믹 압착 롤러에 관한 것으로서, 이를 구현하기 위한 본 발명의 구성은, 원통형의 봉형상으로 이루어진 길이방향의 중심부에 히팅봉이 삽입되기 위한 관통구가 형성되고, 양단부에는 환형의 단턱이 형성되어 있는 세라믹 재질의 로드와; 상기 환형의 단턱을 감싸는 체결부와, 회전이 이루어지기 위해 소정 구동수단에 결합되는 결합부로 이루어지는 체결고정수단; 및 상기 로드와 상기 체결부를 동시에 감싸면서 소정 재질의 것을 압착하기 위한 면을 제공하는 코팅부가 구비되어 이루어진다. 
     따라서, 본 발명에 의하면, 코팅을 위한 고온에서도 세라믹 롤러의 변형이 발생되지 않아서 코팅 효율이 향상되고, 세라믹의 열적 안정성이 확보되며, 우수한 내화학적인 특성이 향상되는 효과가 있다.
Patent KR-20010106936-A (KR)
Inventor: PARK BONG KWAN
Filed: 2000-05-24
Abstract: 본 발명은 광고용으로 제작된 동영상 및 음성화일을 소정의 데이타베이스에 다수개 저장하여 웹서버에 접속한 방문자의 특성이나 기호에 맞는 광고를 선택적으로 표시할 수 있는 사용자의 기호를 반영한 인터넷 광고방법 및 장치에 관한 것이다. 상기 인터넷 광고장치는, 다수의 클라이언트컴퓨터와 인터넷을 통해서 연결된 서버컴퓨터를 사용하여 사용자 기호에 부합되는 광고를 표시하는 인터넷 광고장치에 있어서, 상기 서버컴퓨터는 상기 클라이언트컴퓨터로부터 사용자의 키입력내용 및 원하는 동영상종류를 전달받아 사용자의 기호를 판단하고, 그 기호에 부합되는 광고물을 선택하여 순차적으로 상기 클라이언트 컴퓨터에 표시한다. 또한, 상기 서버컴퓨터는, 사용자에 의해 선택되어 상기 클라이언트컴퓨터에 상영되는 동영상의 소정부분에 그 동영상과 부합되는 광고를 삽입한다. 그 결과, 종래의 사용자의 기호나 취향에 관계없이 무조건적으로 노출되어 이루어지던 광고방식에 비하여 효율적인 광고가 이루어진다.