Patent CA-2975138-A1 (CA)
Inventor: SILVER RUSSELL M
IPC: G06Q30/02
Filed: 2017-08-03
Abstract: A digital survey, delivered via email, that is completed in one single user-action, directly in the email. The only compulsory user-action required to complete the survey is done directly within the email. The aforementioned action is selecting a pre-set response option, belonging to a set of pre-set response options, embedded directly into the content of the email. The digital survey has only one mandatory user-response (i.e. a one question survey) before it is 100% complete, although the "landing page"  may consist of supplementary optional fields the user may choose to complete. So when the user selects their pre-set response option, their survey results are automatically simultaneously submitted using unique URL identifiers, without requiring any additional user-actions     beyond       that      single      option selection. The email may contain many elements, but it's content must consist of designated area with pre-set response options for the user to choose from. In one single action (while the physical action may vary depending on device, popular examples include a "click" on a computer, "tap" on a smartphone, or "selection" in more general terms), a response option can be chosen, immediately submitting the user's response and rendering the survey fully complete. The objective is to create a very simple, intuitive, and user-friendly digital survey. As a result, it is the first digital survey of its kind, requiring only one single user action from directly within the email to complete and submit. The novelty and originality has already proven to garner higher response rates than other digital surveys. Novelty: This is the first digital survey to require only one single user action to be fully complete and have the results submitted, directly from within the email in which it was delivered. Its unique streamlined design has reduced mandatory user inputs to unprecedented minimums, leading to greater response rates. Utility: This invention's unique design creates distinct utilitarian benefits, specifically related to (A) user experience, (B) results for the sender, and (C) usefulness and adoption. .cndot.    (A) User experience:  .cicle. This invention has minimized the number of steps a user must follow to complete the survey and have the results submitted. Minimizing user input (measured in number of physical actions) and time required delivers an easier, more seamless experience for the user. This creates a simpler and distinct unique user experience.   .cndot.     (B) Results:  .circle.     This streamlining and simplification of an entire digital survey procedure maximizes potential response rates. This is a critical factor to measuring the effectiveness of a digital survey, and thus the utility of this invention. .cndot.     (C) Usefulness and adoption:  .circle.     With so little required by users to complete the survey and have the results submitted, there are minimal reasons for a user to not complete the survey (i.e. high adoption rates). .cndot.     Senders typically use digital surveys with the intent of collecting responses. Therefore, a digital survey that can get more responses is relatively superior in usefulness for the sender. .circle.     The impact of one single user action in a survey environment is maximized, improving adoption and ultimately usefulness. Proof of Utility: This invention has been extensively tested, both in controlled environments and in real-life applications. It is confirmed to work and function as described. It accomplishes the intended useful function of creating a digital email survey so simple that it only requires one single user-action to be completed and have the results submitted, directly in the email. Simplifying the entire process down to one single user action, without even needing to look outside of the email in which the survey was delivered, can be useful in a number of different industry settings, including (but not limited to) hospitality, ecommerce, and retail. Inventiveness: This new development is completely different from all previous digital surveys, emails related to survey solicitation, and emails that embed a single step of many subsequently required steps external to the aforementioned email before completion is achieved. This is supported by the following new and distinct features: .cndot.     A digital survey embedded entirely within the email in which it was delivered. .cndot.     A digital survey that can be 100% completed and have the results submitted in one single user action, within the email in which it was delivered. .cndot.     Combining selecting a response and submitting results into 1 single simultaneous action. .cndot.     A survey, within an email, that only has one mandatory question, whose possible responses are pre-set and displayed within said email.