Patent SG-11201909468Q-A (SG)
Title: A platform for location and time based advertising
Inventor: PITTMAN DOUGLAS L
IPC: G06Q30/00
Filed: 2018-04-10
Abstract: FIGco) '4 AdDrop Admin Module Consumer Rollo WA Data Layer Application UI Layer Delivery Rules Layer Space Event Space/Time Consumer Tracking Layer Application UI Layer L Content Interaction Layer 15 AdDrop Consigner Module lea AdDrop Activation Module AdDrop Transmission Module TV eah , Srl . 1 .' 11, s 1 s. Ei) 0 - elf% I 1-1 O 00 O C (12) INTERNATIONAL APPLICATION PUBLISHED UNDER THE PATENT COOPERATION TREATY (PCT) (19) World Intellectual Property Organization International Bureau (43) International Publication Date 18 October 2018 (18.10.2018) WIPO I PCT omit VIII °nolo mu o11111111flo oimIE (10) International Publication Number WO 2018/191306 Al (51) International Patent Classification: G06Q 30/00 (2012.01) (21) International Application Number: PCT/US2018/026965 (22) International Filing Date: 10 April 2018 (10.04.2018) (25) Filing Language: English (26) Publication Language: English (30) Priority Data: 15/483,790 10 April 2017 (10.04.2017) US 15/950,019 10 April 2018 (10.04.2018) US (71) Applicant: BOARDACTIVE CORPORATION [US/US]; STE R-31, 3423 Piedmont Rd NE, Atlanta, Geor- gia 30305 (US). (72) Inventor: PITTMAN, Douglas L.; STE R-31, 3423 Pied- mont Rd NE, Atlanta, Georgia 30305 (US). (74) Agent: ELIEZER, Yuri; #492, 2870 Peachtree Road, At- lanta, Georgia 30305 (US). (81) Designated States (unless otherwise indicated, for every kind of national protection available): AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JO, JP, KE, KG, KH, KN, KP, KR, KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW. (84) Designated States (unless otherwise indicated, for every kind of regional protection available): ARIPO (BW, GH, (54) Title: A PLATFORM FOR LOCATION AND TIME BASED ADVERTISING (57) : The present disclosure may provide a stand-alone application, API, or SDK, configured to, for example, but not be limited to: i) register digital assets, physical assets, virtual assets, brand assets, media assets, and mobile assets associated a platform Admin (e.g., an AppAddressTM), ii) associate content to be delivered in response to an activation of those assets (e.g., an AdDropTM), including interactivity criteria, if applicable, iii) specify triggers for delivering the AdDropTM (e.g., space/time/event) and target consumer profiles for receiving the AdDropTM (e.g., Gender / Demographic / Propensity / Interest / Behavior / Etc.), iv) transmit interactive AdDropTM for engaging the consumer at the right time/place, with the targeted profile, and v) track user engagement and provide analytics on consumer engagement. [Continued on next page] WO 2018/191306 Al MUNRO DOI 01011MHE I 30HHOINIMEOMEHOIS GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW), Eurasian (AM, AZ, BY, KG, KZ, RU, TJ, TM), European (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR), OAPI (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG). Declarations under Rule 4.17: as to the identity of the inventor (Rule 4.17(i)) as to applicant's entitlement to apply for and be granted a patent (Rule 4.17(11)) as to the applicant's entitlement to claim the priority of the earlier application (Rule 4.17(iii)) Published: — with international search report (Art. 21(3))