Review of Joy Flavor  - FA:

Don't get me wrong, it's tasty and I've made a lot of it as a single flavor recipe.  I do find it a bit bland though, the flavor is good but weak for me.  At 2% I get more funnel cake with powdered sugar.  At 3% I start to get more of a cotton candy taste.

I could see it being used as a sweetener at 1-2%.  It IS good on it's own but not as much as I hoped from reading others' experience with it.  I dove in and got the 30ml cause they were out of the smaller bottle and reviews were great but at such low % I'll have this bottle forever.  Worth a try but go for the smaller bottle to start just in case.