Review of Watermelon Flavor-FA:

As the reviews demonstrate ---> flavor is very subjective to each person.

I find this to be authentic to a fresh watermelon. It's sweet in the fruity sense. I do not find it to be candy like at all.

This is one of the few FA flavorings that I found myself using 6-7% for a single mix.

In recipes I have found watermelon at 0.5-1.0% brings out more flavor in strawberry for example.

I also use it as a sweetener in low %'s with great success (example: Bubblegum TFA).