Claim: FDA launching major anti-tobacco campaign aimed at youth.
Verdict: SUPPORTS

Retrieved passages:
title: Truth (anti-tobacco campaign)
text: concept of uniting youth in a movement against tobacco companies promoted through grassroots advocacy and a youth-driven advertising campaign. In March 1998, student delegates at a meeting sponsored by Florida's Office of Tobacco Control voted to change the theme of the campaign to "truth, a generation united against tobacco." In April 1998, Florida launched a $25 million advertising campaign that included 33 television commercials, seven billboards, eight print ads and four posters. With a target audience of youth aged 12–17, the Florida "truth" campaign modeled their approach after commercial marketing to teens, and used messages that "attacked the [tobacco] industry

title: Regulation of nicotine marketing
text: risk of erectile dysfunction. These are more targeted towards younger smokers than previous campaigns. The British government spent £31 million in 2003 as part of their anti-smoking campaign. In 2005 the European Union launched the "For a life without tobacco" campaign in all its constituent countries to help people quit smoking. In 2007 and 2008, the New York City Department of Health launched a series of anti-tobacco ad campaigns to promote the city's Quitline and a free nicotine patch and gum program. The first TV spots, "Smoking is Eating You Alive" and "Smoking is Eating You and Your Kids Alive,"

title: Youth smoking
text: efficacy of these prevention programs. While there are many components that contribute to developing an effective anti-smoking campaign, an effective strategy may be to take advantage of components of various other anti-smoking campaigns. One of the major anti-smoking campaigns in existence is the Truth campaign. The age demographic this campaign targets are adolescents between the ages of twelve and seventeen. The primary method through which the Truth campaign works is to attract adolescents via eye-catching television advertisements. The Truth campaign makes use of the mass-media communication strategy known as counter-marketing which previous research has shown to be an effective method

title: Truth (anti-tobacco campaign)
text: and portrayed its executives as predatory, profit hungry, and manipulative." The ads re-framed tobacco as an addictive drug promoted by the adult-establishment, and tobacco control as a hip, rebellious, youth-led movement. The grassroots effort of the campaign involved real teenagers taking on the tobacco industry as part of the 13-day "Truth Train" tour across the state. Despite positive results, reduced funding for the program, among other factors, ultimately led to the demise of Florida's "truth" campaign. As Florida's campaign diminished, Truth Initiative (originally the American Legacy Foundation), adopted Florida's successful strategy and converted "truth" into a national campaign. Generally consistent

title: Truth (anti-tobacco campaign)
text: the 6 percent of teen smokers, to take an active role in ending the tobacco epidemic. The first campaign ad released, "Finishers", was shot in the style of a video manifesto and tells youth, "We have the power. We have the creativity. We will be the generation that ends smoking. Finish it." The spot encouraged youth to get involved in the "Finish IT" movement by superimposing the campaign logo, an "X" in an orange square, onto their Facebook profile picture. This online activism tactic is similar to that used by the Human Rights Campaign when they asked individuals to change

title: Youth smoking
text: passed restricting distribution of cigarettes and smokeless tobacco to protect children and adolescents by giving ultimate jurisdiction to the Food and Drug Administration (FDA). However, in 2000 the Supreme Court ruled that Congress, as opposed to the FDA, was ruled to have authority in to regulate tobacco. A major act passed more recently in 2009 was the Family Smoking Prevention and Tobacco Control Act. This act exerts many stipulations on cigarette distribution, but specifically for youth it prohibits the sale of flavored cigarettes which may be particularly salient to youth. This act also limits tobacco product advertising to youth and

title: Campaign for Tobacco-Free Kids
text: the American Heart Association, among others. Campaign for Tobacco-Free Kids The Campaign for Tobacco-Free Kids is an American non-profit membership organization that advocates in favor of reducing tobacco consumption. It has been called "a leading anti-tobacco organization" by "the New York Times". It was established in September 1995, with Bill Novelli as its first president. Novelli resigned from the organization in 1999 to work at the AARP. On January 1, 2000, Novelli was replaced by Matthew Myers, who has been the organization's president ever since. Organizations that helped to found the Campaign for Tobacco-Free Kids included the Robert Wood Johnson

title: Truth (anti-tobacco campaign)
text: campaign developed by the Florida Tobacco Pilot Program, which ran from 1998 to 2003. Through their marketing campaign, the program set out to drive a wedge between the tobacco industry's advertising and a youth audience. The program not only assembled a team of advertising and public relations firms, but also collaborated with Floridian youth to develop a campaign that would effectively speak to their generation. Youth articulated their frustrations with the manipulative marketing tactics used by the tobacco industry, and described their ideal campaign as one that would give them facts and the truth about tobacco. From this emerged the

title: Truth (anti-tobacco campaign)
text: "What if all companies advertised like big tobacco?" Through social media feedback and focus group testing, "truth" designers learned teens respond best to "up-front and powerful messages that display courage and honesty in a forceful way." With that in mind, other edgy "truth" advertisements with various themes were produced between 2000 and 2014, including "Connect truth", "The Sunny Side of truth", "Unsweetened truth", and "Ugly truth." Prior to the launch of the Food and Drug Administration's "Real Cost" campaign in February 2014, "truth" was the only national youth tobacco prevention campaign not sponsored by the tobacco industry. In August 2014,

title: Campaign for Tobacco-Free Kids
text: Campaign for Tobacco-Free Kids The Campaign for Tobacco-Free Kids is an American non-profit membership organization that advocates in favor of reducing tobacco consumption. It has been called "a leading anti-tobacco organization" by "the New York Times". It was established in September 1995, with Bill Novelli as its first president. Novelli resigned from the organization in 1999 to work at the AARP. On January 1, 2000, Novelli was replaced by Matthew Myers, who has been the organization's president ever since. Organizations that helped to found the Campaign for Tobacco-Free Kids included the Robert Wood Johnson Foundation, the American Cancer Society, and

title: Truth (anti-tobacco campaign)
text: "truth" launched the "Finish It" campaign targeting the next generation of U.S. youth aged 15 to 21. Along with a revamped campaign design, web presence, and series of ads, Finish It embraces a powerful new campaign theme: be the generation that ends smoking for good. In research with its target audience, campaign designers discovered today's teenagers are less interested in protesting against tobacco industry manipulation, and more interested in driving positive collective action. "Finish IT" was developed to suit this generation's desire to be agents of social change. The campaign aims to empower the 94 percent of teenage nonsmokers, and

title: Truth (anti-tobacco campaign)
text: brand focused on empowering youth to construct positive, tobacco-free identities. Above all, the campaign avoids making directive statements telling youth not to smoke, and instead encourages them to make up their own minds about smoking and the tobacco industry. "truth" channels youths’ rebellious nature and need to assert their independence towards tobacco control efforts. In addition to exposing industry marketing practices, many of the advertisements produced for "truth" focus on facts about the ingredients in cigarettes and the consequences of smoking, including addiction, disease, and death. A large portion of the facts and information exposed in "truth" advertisements were pulled

title: Truth (anti-tobacco campaign)
text: University, and Truth Initiative used a pre/post quasi-experimental design to relate changes in national youth smoking prevalence to exposure to the "truth" campaign over time. The study's statistical analyses showed that smoking rates among youth in the U.S. declined at a faster rate after the launch of the "truth" campaign. A similar study published in the American Journal of Preventive Medicine in 2009 found a direct association between youth exposure to "truth" messaging and a decreased risk of taking up smoking. A 2009 study examined whether the $324 million investment in the "truth" campaign could be justified by its effect

title: Tobacco Free Florida
text: brand was created as the department's health communication intervention component. The Tobacco Free Florida Campaign helps thousands of Floridians quit using smoke and smokeless tobacco products through the use of TV, radio, print and social media. It operates on a budget of about $65 million per year. The campaign started in 2008 was created to discourage the use of tobacco among all Floridians but with a specific emphasis on youth ages 11–17, adults ages 18–24, chronic disease sufferers, pregnant women, low-income households, parents and small businesses. Using English, Spanish and Haitian Creole media executions, the campaign is able to target

title: Students Working Against Tobacco
text: counties to be spent at their discretion. The Centers for Disease control have not recognized youth-led tobacco prevention efforts as valid . According to Tina Rosenberg, on pages 66-82 of her book "Join the Club," the information about tobacco-industry propaganda and manipulation of youth [such as the Joe Camel ad campaign] to get them hooked on tobacco was the most effective PR tool in Florida's SWAT campaign. She goes on to describe how SWAT was gradually defanged after Jeb Bush became governor and the legislature began to cut funding. The current campaign, managed by Florida's Dept. of Health, uses only

title: Truth (anti-tobacco campaign)
text: from real tobacco industry documents that were made publicly accessible following the Master Settlement Agreement. The Truth Tobacco Documents Library, created in 2002 and managed by the University of California San Francisco, houses millions of formerly secret tobacco industry internal corporate documents. The "truth campaign's initial objective was to "change social norms and reduce youth smoking." In building a strategy to accomplish this goal, "truth" campaign designers looked to marketing and social science research, evidence from other successful campaigns, and engaged in conversations with teen audiences. This research revealed that although youth were aware of the deadly nature of cigarettes,

title: Massachusetts Tobacco Cessation and Prevention Program
text: tobacco products to minors. One of the more aggressive forms of youth smoking prevention has been the strict enforcement of laws that prevent sale of tobacco products to minors. Massachusetts has been extremely successful in decreasing youth tobacco sales. Illegal tobacco sales to minors dropped form 44% in 1994 to 11% in 1999. Additionally, illegal sales of tobacco were cut in half from 2006 to 2007. Youth prevention programs also play a key role in lowering smoking rates among minors. Throughout MTCP, many anti-tobacco programs have been created to encourage youth to avoid using tobacco products. One example of such

title: National Youth Anti-Drug Media Campaign
text: results within a year or admit failure, and Congress agreed to extend the campaign through 2003 while cutting funding for the ads from $170 million in 2002 to $150 million in 2003. An entirely new advertising campaign was created. In February 2005, a research company hired by the office and the National Institute on Drug Abuse reported that the government's ad campaign aimed at dissuading teens from using marijuana, a campaign that cost $1.4 billion between 1998 and 2006, did not work: "greater exposure to the campaign was associated with weaker anti-drug norms and increases in the perceptions that others

title: Truth (anti-tobacco campaign)
text: Truth (anti-tobacco campaign) Truth (stylized as truth) is a national campaign aimed at eliminating teen smoking in the United States. "truth" produces television and digital content to encourage teens to reject tobacco and to unite against the tobacco industry. When "truth" launched its campaign in 1998, the teen smoking rate was 23%. In 2017, that number was down to 2.1% of middle schoolers and 7.6% of high schoolers, partly due to the "truth" campaign. In August 2014, "truth" launched "Finish It", a redesigned campaign encouraging youth to be the generation that ends smoking. The "truth" campaign was modeled after a

title: Truth Initiative
text: program is its Truth campaign, a youth smoking prevention mass media public education program that has been widely credited with contributing to a significant drop in teen smoking. In 2000, 23% of American 8th, 10th and 12th graders smoked. As of 2016, that figure was 6%. The campaign exposes tobacco industry practices as well as the health effects and social consequences of smoking. Researchers in the Truth Initiative Schroeder Institute publish dozens of peer-reviewed research articles each year with the goal of identifying methods to minimize the harms of tobacco use, measure the effectiveness of interventions and identify best practices