Apple Inc. 10-Q form for quarterly period ended 2024-06-29, page 14: 
Segment Operating Performance

The following table shows net sales by reportable segment for the three- and nine-month periods ended June 29, 2024 and July 1, 2023 (dollars in millions):

|    |                                  |                    |        |                   |        |        |        |              |    |             |        |        |    |         |      |         |    |    |
|---:|:---------------------------------|:-------------------|:-------|:------------------|:-------|:-------|:-------|:-------------|:---|:------------|:-------|:-------|:---|:--------|:-----|:--------|:---|:---|
|  1 |                                  | Three Months Ended |        | Nine Months Ended |        |        |        |              |    |             |        |        |    |         |      |         |    |    |
|  2 |                                  | June 29,2024       |        | July 1,2023       |        | Change |        | June 29,2024 |    | July 1,2023 |        | Change |    |         |      |         |    |    |
|  3 | Net sales by reportable segment: |                    |        |                   |        |        |        |              |    |             |        |        |    |         |      |         |    |    |
|  4 | Americas                         | $                  | 37,678 |                   |        | $      | 35,383 |              |    | 6           | %      |        | $  | 125,381 | $    | 122,445 | 2  | %  |
|  5 | Europe                           | 21,884             |        |                   | 20,205 |        |        | 8            | %  |             | 76,404 |        |    | 71,831  | 6    | %       |    |    |
|  6 | Greater China                    | 14,728             |        |                   | 15,758 |        |        | (7)          | %  |             | 51,919 |        |    | 57,475  | (10) | %       |    |    |
|  7 | Japan                            | 5,097              |        |                   | 4,821  |        |        | 6            | %  |             | 19,126 |        |    | 18,752  | 2    | %       |    |    |
|  8 | Rest of Asia Pacific             | 6,390              |        |                   | 5,630  |        |        | 13           | %  |             | 23,275 |        |    | 23,284  | -    | %       |    |    |
|  9 | Total net sales                  | $                  | 85,777 |                   |        | $      | 81,797 |              |    | 5           | %      |        | $  | 296,105 | $    | 293,787 | 1  | %  |


Americas

Americas net sales increased during the third quarter of 2024 compared to the third quarter of 2023 due primarily to higher net sales of Services and iPad. Year-over-year Americas net sales increased during the first nine months of 2024 due primarily to higher net sales of Services, partially offset by lower net sales of iPhone and Wearables, Home and Accessories. The strength in foreign currencies relative to the U.S. dollar had a net favorable year-over-year impact on Americas net sales during the first nine months of 2024.

Europe

Europe net sales increased during the third quarter of 2024 compared to the third quarter of 2023 due primarily to higher net sales of Services and iPad. The weakness in foreign currencies relative to the U.S. dollar had a net unfavorable year-over-year impact on Europe net sales during the third quarter of 2024. Year-over-year Europe net sales increased during the first nine months of 2024 due primarily to higher net sales of Services and iPhone, partially offset by lower net sales of Wearables, Home and Accessories.

Greater China

Greater China net sales decreased during the third quarter of 2024 compared to the third quarter of 2023 due primarily to lower net sales of iPhone. Year-over-year Greater China net sales decreased during the first nine months of 2024 due primarily to lower net sales of iPhone and iPad. The weakness in the renminbi relative to the U.S. dollar had an unfavorable year-over-year impact on Greater China net sales during the third quarter and first nine months of 2024.

Japan

Japan net sales increased during the third quarter of 2024 compared to the third quarter of 2023 due primarily to higher net sales of iPhone and iPad. Year-over-year Japan net sales increased during the first nine months of 2024 due primarily to higher net sales of iPhone, partially offset by lower net sales of Wearables, Home and Accessories. The weakness in the yen relative to the U.S. dollar had an unfavorable year-over-year impact on Japan net sales during the third quarter and first nine months of 2024.

Rest of Asia Pacific

Rest of Asia Pacific net sales increased during the third quarter of 2024 compared to the third quarter of 2023 due primarily to higher net sales of Services, iPhone and iPad. Year-over-year Rest of Asia Pacific net sales were relatively flat during the first nine months of 2024. The weakness in foreign currencies relative to the U.S. dollar had a net unfavorable year-over-year impact on Rest of Asia Pacific net sales during the third quarter and first nine months of 2024.

Apple Inc. | Q3 2024 Form 10-Q | 14







Question: How could geopolitical tensions, particularly in Greater China, affect Apple's operations and sales in the quarter ended June 29, 2024?
Answer: Geopolitical tensions and economic conditions in Greater China could negatively impact Apple’s operations and sales. Specifically, the report highlights that net sales in Greater China decreased in the third quarter and first nine months of 2024, primarily due to lower iPhone sales. Additionally, the weakness of the renminbi relative to the U.S. dollar had an unfavorable impact on sales, illustrating the region's sensitivity to external geopolitical and economic factors​.