I was reminded during his talk and throughout the conference that sustainability/corporate social responsibility (CSR) – unlike acid wash jeans – is NOT a fad. Of course, the attendees of this conference are among the strongest advocates of sustainability in the corporate world – perhaps in the world overall – today. Even still, I believe the movement of businesses doing good in their communities, protecting the environment and uplifting their employees – all while continuing to focus on their bottom line – is here to stay and, in fact, is only getting stronger.