Most people understand that employees will compete for jobs and customers will compete to get the products they want. But the other side of the equation is frequently ignored: that businesses compete for customers and employees. They understand the idea of a price, but can’t associate this concept with wages. They have an understanting of supply and demand, but frequently fail to apply this knowledge to labour relations and consummer protection. I blame the public school system and the media for most of this, but I also associate responsibility of action even to those ignorant of their effects. That is, not knowing is not an excuse.