Abstract:
Systems, methods, and means for providing a novelty item are provided. In some embodiments, a stopper comprises a body, having an inner chamber and a top portion, a novelty item disposed within the inner chamber, and a disk placed on an outer surface of the body removably holding the novelty item within the inner chamber.

Description:
CROSS-REFERENCE TO RELATED APPLICATIONS 
       [0001]    This application is based on, and claims benefit of and priority to, U.S. Provisional Patent Application No. 61/273,850 filed on Aug. 8, 2009, the contents of which are hereby incorporated by reference in their entirety for all purposes. 
     
    
     FIELD OF THE INVENTION 
       [0002]    The present invention relates to a device to enhance the novelty associated with a beverage. More specifically, the invention relates to enhancing the entertainment of the process of removing a stopper from a pressurized bottle. 
       BACKGROUND 
       [0003]    Champagne as we know it today—the original type of sparkling wine—was invented about 300 years ago, and the association of Champagne and other sparkling wines with celebrations has been strengthened over hundreds of years. For example, Napoleon&#39;s troops celebrated victories with sabrage, in which a bottle of Champagne is dramatically opened by striking the bottle with a saber or long knife. This strike not only removes the stopper, but also the top portion of the glass bottle&#39;s neck. Since the late 1800s, when a new boat or ship is officially launched to sea, a bottle of Champagne is smashed (i.e. dramatically opened) on the hull to “christen” the boat. Similarly, it is tradition for professional athletes (e.g. baseball players) to remove Champagne stoppers and shower their teammates with Champagne to celebrate important victories. Commercially, according to a recent study by The Nielsen Company™, there is a strong association of sales volume with official holidays (e.g. Christmas, New Years, Valentine&#39;s Day). In brief, sparkling wines have a long, rich and storied connection with celebrations and events (e.g. holidays, parties, personal milestones and victories) in the minds of customers, and stopper removal from the pressurized bottle is central to the excitement and celebration. 
         [0004]    Although global sales of non-Champagne sparkling wines is growing (4% compound annual growth rate from 2003-2007), the industry sees a potential opportunity for further growth. While Champagne manufacturers typically enjoy strong brand identities and can command high prices per bottle, the non-Champagne sparkling wine market is relatively commoditized and driven by price. Non-Champagne sparkling wines only account for 45% of total market revenues even though almost 90% of all sparkling wine bottles that are sold are non-Champagne sparkling wines. Therefore, non-Champagne sparkling wine companies see long term potential in brand or product differentiation. Marketing, such as packaging innovation, was emphasized as a differentiation strategy in a September 2008 industry report (just-drinks/IWSR report,  Global market review of sparkling wine—forecasts to  2012). According to a summary of the report: “ . . . some marketers argue that the absence of innovation in packaging is one of the reasons for the relative dearth of strong non-Champagne sparkling wine brands, and that the time is right to break that mould and invest in new formats.” 
         [0005]    From a customer&#39;s perspective, because the ritual of drinking champagne is so tightly associated with celebrations and parties, it is common to buy sparkling wine for events even though the host and guests are not aficionados. There may be some interest while the stopper is removed from the sparkling wine bottle if the person opening the bottle seems inexperienced, then glasses are passed around and the party or event resumes. Therefore, there is a need for manufactures to develop an identity for their sparkling wines, and an opportunity may exist if the entertainment or celebratory spirit of an event were enhanced by packaging improvements. In particular, there is a need for packaging improvements that enhance the novelty of stopper removal and, thus, de-commoditize the non-Champagne sparkling wines. 
         [0006]    Surprisingly, there has been little effort to enhance the novelty value of stopper removal from sparkling wines, even though the ritual has existed for centuries. In fact, most ideas are directed towards the notion that stopper removal is difficult or dangerous instead of an opportunity for safe entertainment. In brief, there is a need for a simple, inexpensive, robust, effective and safe design that is amenable to industry adoption. 
       SUMMARY 
       [0007]    Embodiments of the present invention provide a novelty item which may enhance the entertainment value associated with removing a stopper from a pressurized bottle. In one embodiment of the invention, a stopper and novelty item may be injected into a bottle of a beverage (e.g. sparkling wine, sparkling cider). The bottle may be pressurized (e.g. carbonated). Upon removal of the stopper, a novelty device may provide entertainment to the customer (e.g. host, honoree, attendee of an event). 
         [0008]    With these and other advantages and features of embodiments that will become hereinafter apparent, embodiments may be more clearly understood by reference to the following detailed description, the appended claims and the drawings attached herein. 
     
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         [0009]      FIGS. 1A-1B  are side views of prior art stoppers. 
           [0010]      FIGS. 2A-2B  are side views of stoppers pursuant to some embodiments. 
           [0011]      FIG. 3  is a side view of a novelty item pursuant to some embodiments. 
           [0012]      FIG. 4  is a side view of a further novelty item pursuant to some embodiments. 
           [0013]      FIG. 5  is a side view of a further novelty item pursuant to some embodiments. 
           [0014]      FIG. 6  is a side view of a further novelty item pursuant to some embodiments. 
           [0015]      FIG. 7  is a side view of a further novelty item pursuant to some embodiments. 
           [0016]      FIG. 8  is a side view of a further novelty item pursuant to some embodiments. 
       
    
    
     DETAILED DESCRIPTION 
       [0017]    A number of terms are used herein for clarity and ease of exposition. For example, the term “sparkling wine” is used to refer to a wine with significant levels of carbon dioxide in it. The carbon dioxide can result from a method of natural addition (e.g. fermentation) and/or from artificial addition. The term “champagne” is used to refer to a type of sparkling wine that is produced in the Champagne region of France. The term “non-champagne sparkling wine” is used to refer to a sparkling wine that is not produced in the Champagne region of France. 
         [0018]    The term “beverage” is used to refer to one or more of the following: a sparkling wine (e.g. Champagne or a Non-Champagne sparkling wine) or other alcoholic beverage (e.g. beer), a sparkling cider, soda, water or other non-alcoholic drink or similar drinks. The term “bottle” is used to refer to a container for holding a beverage and may be made of glass or some other material (e.g. plastic or other polymer, metal, etc.) and may have a geometry that is either traditional for sparkling wines or has a modified geometry. 
         [0019]    The term “event” is used to refer to an occasion or holiday in which a beverage is provided. The occasion may (but does not need to be) associated with something that is significant or celebratory (e.g. birthday, retirement, Thanksgiving, Independence Day, New Year&#39;s Eve, Romantic event, Valentine&#39;s Day, graduation, corporate event, thank you, weddings, engagement, political victory, sports victory, anniversary, Mother&#39;s Day, Father&#39;s Day, new baby, new grandchild, Zodiac significance, new home or boat purchase, Sold home, new job, inauguration, Christmas, an accomplishment, good luck in future, etc.). 
         [0020]    The term “customer” is used to refer to a person who purchases, drinks, and/or is involved in providing a beverage to attendees at an event. Alternatively and/or additionally, the customer may also be an attendee at the event. 
         [0021]    The term “stopper” is used to refer to a closure device for a container, such as a Champagne cork, and the term “bottom of stopper” refers to the side of the stopper that faces the beverage. 
         [0022]    The term “novelty item” is used to refer to one or more items of entertainment value that may be released upon removal of the stopper from the bottle. 
         [0023]    Referring first to  FIG. 1A , an illustration of an existing or prior art stopper is shown.  FIG. 1A  is a schematic that shows an example of a commercially available plastic stopper  102 . The stopper  102  can be inserted into neck  106  of a bottle  104  by hand and, thus, is amenable for use even if a corking machine is not available. The dotted lines indicate a cylindrical, hollow region  112  inside the stopper  102 . The stopper  102  has a mushroom-shaped portion  114  and a neck  110  which is inserted into the bottle  104 . 
         [0024]      FIG. 1B  is a schematic showing an example of a commercially available stopper comprised of natural cork. The stopper  102  is typically inserted into the neck  106  of a bottle  104  with a corker machine. For example, the corker machine may squeeze the cork in a vice-like device, and then it may poke or press the cork into the bottle. 
         [0025]    Embodiments of the present invention allow either type of stopper to be used with a novelty item to enhance enjoyment associated with a beverage. The schematics of  FIG. 2  show how both styles of stopper may be inserted or configured to allow use with a novelty item pursuant to the present invention. For example,  FIG. 2A  is a schematic that shows one particular example of a stopper  202  according to the present invention. The mushroom-shaped portion  214  of the stopper  202  may be made of plastic or other material and may have a cylindrical, hollow region  212  formed inside the stopper  202  (e.g., extending from a bottom opening  208  of a neck  210  into the mushroom-shaped portion  214 ). A disk  216  formed of a material such as natural cork is rested proximate the bottom opening  208  by resting it on the circular rim of the stopper  202 , at the entrance to the cylindrical, hollow region  218 . The disk  216  is generally hockey puck-shaped and serves to seal a material or item (as discussed below) within the region  212 . The stopper  202  is inserted into the neck  206  of a bottle  204  as normal, although the disk  216  is placed into the bottle  204  with the disk  216 . In some embodiments, the disk  216  may be lightly or removably attached to the stopper  202  with a non-toxic adhesive or other material that allows the disk  216  to easily be inserted along with the stopper  202  while allowing the disk  216  to release from the stopper  202  when the stopper  202  is removed from the bottle  204 . 
         [0026]    Referring now to  FIG. 2B , a schematic is shown illustrating how a cork stopper  202  may be configured for use with embodiments of the present invention. The stopper  202  is comprised of a first portion that is natural cork (e.g. harvested from a Cork Oak tree), and a second portion of plastic  218  that has a cylindrical, hollow region denoted by dotted lines, and a third portion  216  that may be formed of a material such as natural cork and shaped like a hockey puck. The novelty item may be stored in the hollow region, and then the third portion  216  and second portion  218  may be inserted into the bottle  204  (by hand or machine). Then, the first portion may be inserted in a conventional manner via a corker machine. Upon cork removal, the novelty item may emerge from the hollow region. 
         [0027]    The two styles of stopper design (shown in  FIGS. 2A and 2B ) may be used with novelty items in a variety of different ways. Examples will now be described by reference to  FIGS. 3-8 . The following examples are provided to clarify—but not limit the scope of—the invention. 
         [0028]    In a first example, illustrated in  FIG. 3 , confetti or other material may be ejected during stopper removal. In one example, a plastic champagne stopper  302  that is commercially available is employed. The stopper  302  has a hollow, cylindrical region  312  that is open at the stopper&#39;s bottom. Such a stopper may be inserted by hand if a corker for sparkling wine is not available. The stopper is placed upside down and the hollow region is filled with biodegradable/edible confetti  318  through the opening at the stopper bottom. A disk  316  of natural cork is rested on top of the opening by resting it on the circular rim of the stopper, at the entrance to the cylindrical, hollow region. 
         [0029]    The novelty item (including the stopper  302 , the confetti  318 , and the disk  316 ) is flipped right-side up and inserted into a sparkling wine bottle  304  during disgorgement. The confetti  318  is trapped in the hollow  312  of the stopper  302 , and is isolated from the beverage by the disk  316 . The wire cage and foil are attached to the sparkling wine and it is sold to a customer or distributor. 
         [0030]    The customer buys the bottle of sparkling wine for her New Year&#39;s Eve party. At midnight of New Year&#39;s Eve, she removes the stopper  302  and her guests are lightly showered with confetti  318 . Her guests are pleasantly surprised and the celebration is enhanced. The confetti is dry because the disk  316  prevented mixing of confetti  318  with sparkling wine. The removal of the stopper is illustrated in  FIG. 4 . 
         [0031]    In a further example, an illustrative but not limiting example where both ribbon and confetti is ejected. In the illustrative example (shown in  FIG. 5 ), a hollow region  520  is filled with ribbons  518 . For example, the ribbons  518  may be folded back and forth in an accordion shape as they are placed into the hollow region  520 . The accordion folding provides a slight elastic compression to the ribbon to enhance their ejection from the stopper after the stopper  502  is ejected from the bottle  504 . Different shapes, colors and styles of confetti or ribbon may be placed within the hollow opening  520  and the novelty item may be selected based on the type of celebration. For example, for an independence day celebration, red, white and blue ribbons and star-shaped confetti may be used. 
         [0032]    The disk  516  is rested on the ribbon-filled hollow region  520 . After the resultant novelty item is flipped right-side up, the novelty item is inserted into the sparkling wine bottle  504 . The bottle of sparkling wine is sold to a distributor and may then be purchased by the end customer. For example, the wine may be purchased from the distributor by a customer who is hosting an Independence Day party on July 4 th . After a town fireworks display is over, guests come over to the party and the customer removes the stopper  502  from the bottle  504 . As the stopper  502  is ejected, the ribbons and confetti  518  are ejected from the hollow region  520  as the disk  516  releases. Because the colored ribbons and stars represent elements of the United States flag, guests are excited and the celebratory spirit is enhanced. Then the sparkling wine is consumed. 
         [0033]    A still further illustrative example will now be described by reference to  FIGS. 6 and 7  where a parachute with a personalized message is ejected from a stopper of a bottle. In one embodiment, a hollow region  612  of a stopper  602  is filled with a parachute  618  that is tethered to the stopper  602  with string. The parachute  618  has a customized message  630  (shown in  FIG. 6  as “Welcome Back, Class of &#39;99, to Cornell!”) printed on it. A disk  616  (e.g., made from a material such as cork or plastic) is placed on the rim of the hollow region  612 , so that the parachute  618  is completely hidden on all sides by stopper or cork. After the resultant novelty item is flipped right-side up, the novelty item is inserted into the sparkling wine bottle  604 . The bottle of sparkling wine is sold to a distributor. 
         [0034]    The customer may be an end user or a group or entity (e.g., such as a caterer). In a specific illustrative example, the customer may be a caterer for Cornell University and the customer buys the sparkling wine from the distributor for a 10 th  year reunion dinner event. After a speech by the president, waiters at each table pop the stopper from the sparkling wine bottles and the corks fly into the air. The disk and stopper separate in the air, parachutes fall out of the hollow region, and the corks are safely floated down with the parachutes. The champagne is poured for the alumni at each table. The parachute may be produced with different messaging, including offers or the like. For example, a parachute  718  with a message  730  revealing whether a person has won a sweepstakes is shown in  FIG. 7 . 
         [0035]    A still further example will now be described by reference to  FIG. 8 , where ejection of confetti  818  is shown in conjunction with a safety attachment  832 . Similar to the example shown above in conjunction with  FIG. 3  and  FIG. 4 , a stopper  802  is provided with confetti  818  or other material inside a hollow region  812 . In the example of  FIG. 8 , a safety attachment  832  is incorporated into the novelty item for customers that are concerned about where the stopper  802  could land after flying out of the bottle  804 . Confetti  818  is added into the hollow region  812  of the stopper  802 , and one end of a wire is tethered to the back of the stopper. The wire is also tethered to the disk  816 . The other end of the wire is tethered to a rectangular piece of plastic  834  (or other suitable material). The rectangular plastic  834  is shaped like a cylindrical rod. It is flexible and longer—but not wider—than the neck of the bottle  804 . During disgorgement, the stopper  802  is inserted such that the confetti  818  is isolated between the stopper  802  and disk  816 . The rectangular piece of plastic  834  is temporarily bent to insert it into the bottle  804 , past the neck. Upon removal of the stopper  802 , the stopper  802  may only travel the length of the tether  832  (e.g., such as 6 inches or so), before the tethered rectangular piece  834  contacts the narrow bottle neck and prevents further travel. The confetti  818  is ejected from the stopper at this point. Because the wire or stiff string has a bending or buckling rigidity, the stopper  802  does not reverse course and strike the customer (i.e. stopper and wire do not behave like the elastic tether and rubber ball of a paddle ball toy). Finally, because the rectangular piece  834  is long but narrow, its movement does not cause sparkling wine to splash out of the bottle  804 . 
         [0036]    Embodiments provide a number of advantages. For example, a beverage manufacturer or distributor may enjoy:
       Greatly increased entertainment value with minimal or no cost increases will help distinguish a sparkling wine brand from its competitors, in the eyes of the customer. Many customers take pride in the events that they host or contribute to, and they will purchase accordingly.   Long-term branding. For example, the invention provides a means for sparkling wine manufacturers to offer unique benefits, even over Champagne sparkling wine.   Branding through third party association. Novelty item may be associated with third party (e.g. sweepstakes for a new sports car), which may increase the prestige of the sparkling wine.       
 
         [0040]    A customer purchasing and using bottles incorporating the present invention may enjoy benefits such as increased entertainment and enjoyment at parties or other events 
         [0041]    Other participants (such as third parties) may further enjoy an opportunity to associate with a sparkling wine, which itself is strongly associated with fun and celebration. 
         [0042]    As discussed above, a number of different stopper designs or configurations may be used in conjunction with the present invention. For example, in one embodiment, the stopper comprises 1) a mechanism to close the beverage inside the bottle 2) a mechanism to maintain appropriate air pressure in the bottle when closed, 3) a mechanism to remove the stopper, and 4) a region for storing a novelty item until the stopper is removed. In a further embodiment, the stopper may also have a mechanism to isolate the novelty item from the beverage so that the novelty item does not get wet. 
         [0043]    In order to facilitate incorporation by the sparkling wine industry, in one embodiment, certain aspects of a commercially available stopper may be—but are not necessarily—incorporated into the design of the stopper. 
         [0044]    Referring again to  FIG. 2 , the stopper  202  may be comprised of one or more portions. In one embodiment, a hollow region  212  may exist for storage of the novelty item (e.g. confetti, ribbons, and/or a parachute). The novelty item may emerge from the hollow region (e.g. during cork removal and/or cork flight), and several possible means are envisioned for this emergence. For example:
       Non-adhered cover: A cover  216  for the hollow region  212  that is not adhered or attached to the hollow region. The cover and hollow region separate during stopper removal or stopper flight, allowing for the emergence of the novelty item. In one example, a disk of cork, which sits between the sparkling wine and the novelty item/mushroom-shaped stopper component, is tethered by string to a sleeve that wraps behind the novelty item in the hollow region of the mushroom-shaped stopper component. After stopper removal and during flight, as the cork separates from the mushroom-shaped stopper component, the tether pulls the sleeve and novelty item out of the hollow region.   Adhered cover: A cover  216  for the hollow region that is adhered to or attached to the hollow region (e.g. via a hinge, a thin plastic cover, etc.). The cover may open due to one or more of several possible mechanisms (e.g. due to loss of compression from the bottle neck upon cork removal—such as a spring-loaded, hinged door; e.g. due to the force applied to the cork by the pressurized beverage—such as peeling a thin plastic cover from the hollow region during cork removal because the cover may be more tightly tethered to the bottle; e.g. due to a customer, who peels off the cover to reveal an engagement ring after stopper removal)       
 
         [0047]    In another embodiment, a hollow region may not be necessary. For example:
       The novelty item remains embedded in or attached to the stopper  202  (e.g. light emitting diodes and/or a small audio speaker, as well as an electrical circuit).   The novelty item may be surrounded by stopper portions on top and bottom, and by the glass bottleneck on the sides.       
 
         [0050]    The stopper  202  may fasten to the bottle  204  in a wide variety of methods, as is known in the field. For example:
       Hand-insertion: Synthetic or polymer-based stoppers (e.g. plastic—injected and/or extruded) may be inserted by hand. In one embodiment, these stoppers may have one or more outer rings or nubs that press against the inside of the bottle neck due to insertion under compression (e.g. plastic hand-inserted stopper  202  such as shown in  FIG. 2A ).   Substantially compressed stopper: Plugging the hole with a compressed material as shown in  FIG. 2B . The material may be natural cork, synthetic polymer or plastic.   bottle caps (e.g. crown cap)   screw caps (e.g. Stelvin caps)   plastic/glass seals (e.g. Vino-Seal)   Zorks   wire or wire cage   a combination of two or more of the above       
 
         [0059]    The stopper  202  may be fabricated from any of a variety of materials, as is known in the field. For example, the stopper may comprise:
       Natural cork, which may be harvested from the Cork Oak tree and may be agglomerated, not agglomerated, or a combination (e.g. 1+1 wine corks)   .Synthetic/alternative stoppers or corks
           Synthetic polymer (e.g. plastic)   glass   rubber   metal (eg bottle cap, aluminum foil)   etc.   
           Another natural material (e.g. another wood, wax, biodegradable material)   Glues, resins, or other substances to promote adhesion   Substances to prevent adhesion   A combination of two or more of the above       
 
         [0071]    It is further envisioned that if the stopper has multiple portions (e.g. such as shown in the embodiment of  FIG. 2B ), each particular portion may be comprised of one or more materials. 
         [0072]    Materials and/or stopper design may be selected or optimized for a variety of reasons or design criteria other than the novelty value. For example:
       Oxygen permeability properties (e.g. layer of aluminum foil in the stopper)   Biodegradation   Ability to withstand pressure in bottle   Ease of stopper removal or of safe stopper removal for customer   Marketing concerns   Resemblance or lack of resemblance to a commercially available stopper   Materials approved by an agency (e.g. United States Food and Drug Administration)   Design approved by an agency (e.g. a group or organization associated with sparkling wine or Champagne)       
 
         [0081]    The stopper  202  may be inserted into the bottle  204  in any of a variety of methods, as is known in the field, whether the method is currently commercially available or not. For example, the stopper may be inserted by hand, with the aide of a small machine (e.g. hand corker), or with the aide of a large machine (e.g. floor corker). Stopper insertion may occur at any point during or after the process of fabrication of the beverage (e.g. sparkling wine). For example:
       insertion into the bottle during the disgorgement process of sparkling wine production.   inserted into the bottle after the disgorgement process   insertion during the process of first introducing the beverage into the bottle   etc.       
 
         [0086]    The novelty item provided within the hollow region  212  (or 218) may be any of a number of different items. For example, the novelty item may be:
       Confetti (as shown in  FIG. 3 ,  4  or  8 )   Ribbons (as shown in  FIG. 5 )   A Parachute (as shown in  FIGS. 6 and 7 )   Light stimulation (e.g. a light emitting diode that becomes lit or blinks in association with cork removal)   Auditory stimulation
           (e.g. a circuit and speakers that provide sound effects and/or an announcement)   A small explosive charge (e.g. a party popper; the novelty item may comprise the charge and/or the stopper may comprise the charge).   
           A message or note. (e.g., such as on a parachute as shown in  FIGS. 6 and 7 , or on other materials) For example, a message that is associated with a sweepstakes. For example, a message that provides an entertaining fortune for the New Year.   A combination of one or more of the above (e.g. ribbons and confetti—as shown in  FIG. 5 )       
 
         [0096]    The design of the novelty item may comprise one or more of the following:
       Synthetic material (e.g. plastic) and/or natural material (e.g. wood-based paper)   Edible (e.g. sugar-based confetti or cake sprinkles) or non-edible (e.g. metal)   Biodegradable (e.g. biodegradable confetti or ribbons) or non-biodegradable   Animal safe or not (e.g. rice ingestion can harm some birds)   Color, shape, size, extent of reflectivity (e.g. glittery material)   Toxic or non-toxic (e.g. US Food and Drug Administration grade materials)   The behavior of the novelty item during cork removal and/or cork flight
           The time duration of “floating” in the air before reaching the ground   The behavior of the novelty item while in the air (e.g. twirling, spinning)   How long it takes for a parachute to open and/or slow a stopper   
           Ease of cleanup   Designs that enhance surprise, fun or entertainment   A keepsake (e.g. an engagement ring, a necklace)       
 
         [0110]    In one embodiment, the novelty item may be personalized or associated with a characteristic of the event and/or the customer (e.g. event host, honoree, and/or attendee). For example:
       Confetti that spells the phrase: “Happy New Year!” emerges upon opening a bottle on New Year&#39;s Eve.   Ribbons printed with the word: “Congratulations!” burst out for a victory, graduation, accomplishment, or retirement.   Red, white and blue ribbons plus white, star-shaped confetti to symbolize the United States flag is the novelty item associated with independence day parties (Refer to  FIG. 5 )   In order to improve the spirits of children during Thanksgiving, who are not allowed to drink alcoholic beverages, sparkling cider is provided to the children. Multicolored confetti shaped like turkeys is released.   Red confetti that are shaped like socks burst into the air upon opening a bottle in a locker room celebration of the Red Sox after they win the pennant.   Images of a victorious presidential candidate may be printed onto confetti for an inauguration day celebration   A parachute message greets attendees at an undergraduate alumni reunion (Refer to  FIG. 6 )   A photo of a husband and wife are printed onto a parachute for an anniversary   An audio speaker attached to the cork or bottle may ask: “Jane, will you marry me?” Furthermore, an engagement ring may be removed from the hollow of the stopper upon stopper removal.   A note may provide information regarding a sweepstakes (e.g. “you won $1000)   The novelty item may be rose petals, in association with Valentines&#39;s Day.       
 
         [0122]    In one embodiment, the novelty item may be associated with a third-party. For example, a particular brand of sparkling wine may be associated with Lexus in order to enhance the perceived prestige of the sparkling wine and the perceived fun and excitement of driving a Lexus. A sweepstakes may be associated with the novelty item, in which the winner is notified via a message on the parachute of the stopper. An example is illustrated in  FIG. 7 . 
         [0123]    Pursuant to some embodiments, there is an increased pressure inside the closed (i.e. stoppered) bottle  204  relative to outside the bottle. This increased pressure may result from any of a variety of mechanisms. For example:
       Carbon dioxide gas produced by yeast during fermentation (e.g. conditioning)   Carbon dioxide gas injected into bottle or added to beverage in an artificial or non-biological process (e.g. addition of carbon dioxide to a liquid under pressure)   Carbon dioxide gas produced by another organism and/or another chemical process (e.g. sodium bicarbonate mixed with citric acid)   Another gas that accumulates in the bottle due to a biological or non-biological process (e.g. nitrogen gas mixed with Guinness Stout)       
 
         [0128]    The stopper  202  may be removed according to any method, whether it is currently, commercially available or not (e.g. by hand, with the aide of champagne pliers or a machine, etc.). In one embodiment, the stopper  202  may be removed so that it flies or sails into the air, due to the increased pressure. Further, a novelty item (e.g. confetti, ribbons, parachute, etc.) may emerge from the stopper  202  during removal and/or flight of the stopper. In another embodiment, the stopper may be prevented from flying in the air (e.g. if novelty item is a valuable engagement ring), by a hand, towel, machine, etc. 
         [0129]    In one embodiment, the initial velocity of the stopper  202  at the beginning of the flight of the stopper, may be decreased or increased to improve the entertainment. For example, one or more of the following methods may be employed:
       Increase pressure in the bottle (e.g. more carbon dioxide)   Decrease the cross-sectional area to which the force is applied to the stopper (e.g. by incorporating a collar that is not removed upon removal of stopper, which effectively narrows the bottle neck; e.g. narrow the bottle neck by increasing the thickness of glass in the bottle neck)   Changing the shape or properties of the stopper (e.g. to change aerodynamical properties of stopper in the front and/or back).       
 
         [0133]    In one embodiment, the emergence of the novelty item from the stopper  202  is carefully controlled. For example:
       Confetti may be released through a narrowed opening at the bottom of the stopper so that it is released over a longer period of time.   A spring may quickly eject a parachute from the back of the stopper to more effectively slow down the stopper.   The bottom of the stopper may be sealed with a thin plastic layer to protect an engagement ring. The plastic layer may read “Yes, I will marry you!” and, upon removal, may reveal the engagement ring.       
 
         [0137]    In one embodiment, it may be desirable to control or limit the possibility of flight for the stopper  202 . This may be useful in order to market enhanced safety alongside enhanced entertainment value. There are many inventions or mechanisms known in the art for controlling or limiting the flight of the stopper, and it is anticipated that one or more of these may be incorporated into the invention. Alternatively or additionally, an example of a mechanism to control the flight of the stopper is shown in  FIG. 8 . A thin, plastic, cylindrically-shaped rod is tethered to the portions of the stopper via a connection (e.g. wire, plastic, etc.) that has a nontrivial compressive strength. The rod may be inserted into the bottle during insertion of the stopper. Upon stopper removal, the stopper initially flies into the air, but is stopped by the tethered rod, which is wider than the bottleneck. Because the tethering connection has a compressive strength, recoil (e.g. striking the customer who removes the stopper; splashing of the beverage) is prevented. The novelty item may emerge during or after the removal of the stopper. The rod may be pulled out of the bottle before pouring the beverage, or it may be poured around the rod, which does not substantially occlude the opening of the bottle neck. The stiffness of the rod, the length of the tethers, the means of adhering the components, and the compressive and tensile strength of the tethering connection may be selected to optimize length of flight of the stopper, lack of recoil, and/or enhanced release of the novelty item. 
         [0138]    In one embodiment, a wine cork has a hollow region for inserting a novelty item (e.g. a personalized novelty item; e.g. engagement ring). Upon removal of the wine cork by the customer, the novelty item can be retrieved from the hollow region of the wine cork. 
         [0139]    The present invention has been described in terms of several embodiments solely for the purpose of illustration. Persons skilled in the art will recognize from this description that the invention is not limited to the embodiments described, but may be practiced with modifications and alterations limited only by the spirit and scope of the appended claims.