Abstract:
Embodiments of the present invention generally relate to a container system. More particularly the invention relates to the container system for storing at least two products of same or different type/color, and at least one applicator. The container system of the present invention is configured to comprise at least two receptacles for storing the products, and substantially abutting each other and at least one applicator configured to pick up the products stored in the receptacles simultaneously. The invention also relates to the container system for holding consumer products such as cosmetic or care products and is aimed at providing single or multiple makeup effects on the skin, face, lips, eyes and the like.

Description:
CROSS-REFERENCE TO RELATED APPLICATION 
       [0001]    This application claims benefit of Indian Provisional Application Ser. No. 3730/DEL/2011, filed Dec. 20, 2011, which is incorporated by reference in its entirety. 
       BACKGROUND 
       [0002]    1. Field of the Invention 
         [0003]    Embodiments of the present invention generally relate to a container system. More particularly the invention relates to a system comprising at least two products of same or different type/color, and at least one applicator. The invention also relates to the container system for holding consumer products such as cosmetic or care products and is aimed at providing single or multiple makeup effects on the skin, face, lips, eyes and the like. 
         [0004]    2. Description of the Related Art 
         [0005]    Various cosmetic containers are known in the art that are used for storing foundation, face powder, blush, lip stick, rouge, cake mascara, colored substance to style eyelids and other parts of the user&#39;s body. 
         [0006]    In general, these cosmetic containers include a base formed as a tray with one or more small receptacles or palettes in which a cosmetic composition is stored typically in compressed form. The cosmetic containers further include a cover that lies over the base and encase the compositions stored in the receptacles so that the compositions do not exsiccate, spill, or contaminate. Generally, the base and cover of such cosmetic containers are hinged together along one side to enable the opening and closing of said cosmetic containers. The cosmetic containers are also provided with closure means that enable the user to manually open and close the cosmetic container as per the requirement. 
         [0007]    There exists many known cosmetic containers in field of cosmetic packaging; the one disclosed in U.S. Pat. No. 3,637,278 issued to Easterbrooks discloses a cosmetic container of a relatively small size which can be easily carried in a woman&#39;s purse/handbag. The container is provided with multiple compartments for receiving the products such as eye makeup products. The container is simple to use and inexpensive to manufacture but since the container does not include an applicator for applying the products stored in the container therefore the user has to carry a separate applicator for applying the eye makeup. 
         [0008]    U.S. Pat. No. 4,555,020 issued to Campello discloses a cosmetic container which is used for storing a plurality of articles of convenience. It has a central hinged top portion for storing certain cosmetic articles along with a plurality of side compartments for receiving other cosmetic products. The hinged top includes a mirror to facilitate personal grooming. 
         [0009]    U.S. Pat. No. 4,898,195 issued to Sussman discloses a cosmetic container with a sliding drawer having a set of receptacles for storing compatibly-colored cosmetics. The drawer storing a particular kind of product can be replaced by another drawer of the same or different product upon the choice of the user. This allows the user to carry along a different set of cosmetics products with them stored in the replaceable drawers and thus avoids the need for using several cosmetic containers with each storing a particular kind of product. 
         [0010]    U.S. Pat. No. D 307,810 issued to Ellen discloses a design of a cosmetic container which is provided with two receptacles for cosmetic composition of different colors along with two applicators. 
         [0011]    U.S. Pat. No. D 397,831 issued to Joanne Stoecker discloses a design of a cosmetic container which is provided with four receptacles for storing cosmetic composition of different colors along with two applicators. 
         [0012]    U.S. Pat. No. 6,412,640 issued to Destanque discloses a cosmetic container having two compartments with two separate lids for storing two separate products respectively. The two lids are individually articulated to the base such that a first compartment containing, for example, a foundation, may be accessible by lifting a first lid, while a second compartment containing an eye composition may be uncovered by lifting a second lid. The bottom of the container may have an additional compartment for housing an applicator member such as a brush or a puff. 
         [0013]    U.S. Pat. No. 4,650,672 issued to Yagita discloses a cosmetic formed by mixing differently colored pigment compositions with binders to form differently colored grains, intermixing the grains and compression-moulding them into a compact. The differently colored grains may then separately or simultaneously be applied to the skin with a puff. 
         [0014]    As discussed above most of the known cosmetic containers in the art are provided with one or more compartments for storing the products of different colors, with one or more applicators. 
         [0015]    But in all of the above known cosmetic containers, either there is a single applicator provided for picking up all the products stored in the container or multiple applicators for multiple products such that each applicator is configured to pick and apply a particular kind of product stored. This implies that in case of a single applicator, the user has to first pick one product with the applicator, apply it on the skin, clean the applicator and then again follow the same procedure to pick the second product with the same applicator to apply the second composition on the skin. 
         [0016]    Further the cosmetic containers having multiple applicators suffer with the disadvantages that the user has to handle different applicators for applying different products and it is cumbersome. Also there is a great probability that one of the applicators get misplaced by the user. 
         [0017]    Also, in cases where the same applicator is used to pick different compositions, there is a possibility that the compositions are overlaid on the applicator and this results in contamination of compositions and also degrades the quality of makeup applied. 
         [0018]    Therefore, it is desirable to provide a cosmetic container of the type which does not have the drawbacks mentioned herein above. 
         [0019]    Now days, women are trying to have multiple makeup effects on the skin. Therefore it is the need of the day that there should be available a cosmetic container which can provide multiple makeup effects with even less number of applicators and brushes. 
         [0020]    The present invention is directed to avoid the above mentioned drawbacks and to meet the present day needs. 
       SUMMARY 
       [0021]    The present invention relates to a system of simultaneous loading of a plurality of products onto a plurality of application surfaces of an applicator element. The present invention is aimed at providing single or multiple makeup effects on the skin, face, lips, eyes and the like. 
         [0022]    According to an embodiment of the present invention there is provided a system having a plurality of products and at least one applicator. Each of the plurality of products has a top surface, a bottom surface and at least one side surface. The products are placed adjacent to each other such that the at least one side surface of each of the products substantially abuts with each other, and a shape is formed by top surfaces of the products abutting each other. According to an alternate embodiment, the products are placed close to each other such that at least one side surface of each of the products lie close to each other but does not touch or abut each other. The shape formed by top surfaces of the plurality of products abutting each other is complimentary to a shape of the applicator element for applying the products such that the applicator element is able to pick each of the plurality of products simultaneously. The present invention is aimed at providing single or multiple makeup effects on the skin, face, lips, eyes and the like of the user. 
         [0023]    According to an embodiment of the present invention there is provided a container system having a plurality of receptacles for storing one or more products and at least one applicator. Each of the receptacles has an open top end, a bottom wall and at least one sidewall. The receptacles are placed adjacent to each other such that the at least one side wall of each of the receptacles substantially abuts with each other, and an internal shape is formed by the receptacles abutting each other. The internal shape formed by the receptacles abutting each other is adapted to outer shape of the applicator element for applying the products such that the applicator element is able to pick the product stored in each of the receptacles simultaneously. The present invention is aimed at providing single or multiple makeup effects on the skin, face, lips, eyes and the like of the user. 
         [0024]    According to another embodiment of the invention, the pluralities of receptacles are placed adjacent to each other such that there is provided an empty space between them to allow mixing of the products stored in the receptacles. 
         [0025]    According to another embodiment of the invention there is provided a container system comprising a base member, a cover member and an applicator. A locking means operatively interconnects the base member of the container system with the cover member for providing relative rotational movement to open and close the container system. The base member and the cover member can be connected by a suitable locking attachment means including a hinge, a snap, a hook, a screw, a magnet or any other suitable means. In an alternative embodiment of the invention, the cover member may have a small mirror mounted on its inner wall and a base member for storing the makeup material, or an electronic data book equipped with liquid crystal displays and keyboard receptacle. The base member comprises a plurality of receptacles for storing the products and at least one applicator. 
         [0026]    According to another embodiment of the invention there is provided a system comprising a plurality of products and at least one applicator. The products are placed adjacent to each other such that an angle formed between the top surfaces of the adjacent products may be less than 180 degree or greater than 180 degree. According to an alternate embodiment of the present invention, the side surfaces of adjacent products may lie close to each other but may not necessarily touch or abut each other. Further, at least one product of the plurality of products is arranged such that its top surface makes a non-zero angle with respect to the base member. The pluralities of the products adjacent to each other may be arranged to form a square shape, a polygon shape including pentagon shape, hexagon shape, and the like. In an alternate embodiment of the invention, the plurality of products may be arranged to make a “V” shape. 
         [0027]    According to another embodiment of the invention there is provided a container system comprising a base member including a plurality of receptacles wherein each receptacle stores one or more products, and wherein at least one receptacle is arranged in the base member of the container system such that the bottom wall of said receptacle makes a non-zero angle with the base member and/or with the bottom wall of the other receptacle of the container system storing the product. It would be apparent to a person skilled in the art that the bottom wall of the receptacle comprises two surfaces namely a surface facing the product and another surface facing the base member. It is the surface of the bottom wall facing the product that makes a non-zero angle with the base member and is parallel to the top surface of the product contained within the receptacle. Henceforth, the two terms “bottom wall” of the receptacle and “the surface of the bottom wall facing the product” has been used synonymously .The pluralities of receptacles are substantially abutted to each other and may be arranged perpendicularly to the base member. In a preferred embodiment of the invention, the receptacles may be arranged at an angle of less than 90 degree or greater than 90 degree with respect to other receptacles or with respect to the base member of the container system. In a more preferred embodiment of the invention, the receptacles may be arranged at an angle of less than 180 degree or greater than 180 degree with respect to other receptacles or with respect to the base member of the container system. The plurality of receptacles may be arranged to form a pentagon shape, hexagon shape, and the like. In an alternate embodiment of the invention, the receptacles may be arranged to make a “V” shape. 
         [0028]    According to another embodiment of the invention there is provided a container system comprising a base member including a plurality of receptacles for storing the product wherein the receptacles are either static or dynamic in nature. In an alternate embodiment, the base member of the container system can include a combination of the static and dynamic receptacles. According to an alternate embodiment of the invention there is provided a container system comprising a base member including a plurality of receptacles for storing the product wherein the distance between the adjoining/adjacent receptacles can be varied by a suitable adjustment means. The suitable adjustment means may include a biasing member placed between the adjacent receptacles so that a force applied on the biasing member changes the distance between the adjoining/adjacent receptacles. The suitable adjustment means may also include a magnet placed between the adjacent receptacles. 
         [0029]    According to another embodiment of the invention there is provided a container system comprising a base member including a plurality of receptacles for storing the product and an applicator wherein the shape of the receptacles can be modified/changed by a suitable adjustment means to correspond to the shape of the applicator. In an alternate embodiment, the shape of the applicator can be adjusted to adapt to the shape of the receptacle storing the product. 
         [0030]    According to another embodiment of the invention there is provided a container system comprising a base member including a plurality of receptacles having non-uniform shape for storing the product and at least one applicator such that an internal shape of the combination of receptacles abutting each other corresponds to the outer shape of the applicator such that the applicator is able to pick up the product stored in each of the receptacles simultaneously. 
         [0031]    According to another embodiment of the invention there is provided a container system comprising at least one applicator wherein the applicator may have a single application surface or multiple application surfaces. In yet another embodiment of the invention there is provided a container system comprising at least one applicator having a plurality of application surfaces wherein each of the application surfaces will pick the product stored in the corresponding receptacle, thereby picking different products on each of the application surfaces. This type of configuration of the applicator and the receptacles will allow the user to pick different products on the different application surfaces of the same applicator at a single time. 
         [0032]    According to another embodiment of the present invention there is provided a system comprising at least one applicator having an applicator element with a plurality of application surfaces; and a plurality of products comprising a top surface, a bottom surface and at least one side surface; wherein at least one side surface of at least two products of the plurality of products lie adjacent to each other such that their top surfaces form an angle less than 180 degree with respect to each other and at least two application surfaces of the plurality of application surfaces of the applicator element abut each other to form an angle greater than 180 degree. The at least two application surfaces of the plurality of application surfaces abutting each other form a shape complimentary to a shape formed by the at least two products of the plurality of products placed adjacent to each other, to enable simultaneous loading of each of the at least two products of the plurality of products on each of the corresponding at least two application surfaces of the plurality of application surfaces of the applicator. In an alternate embodiment of the present invention, the at least two application surfaces of the plurality of application surfaces that are adjacent to each other may or may not abut each other. 
         [0033]    According to an alternate embodiment of the present invention, at least one side surface of each of the at least two products of the plurality of products lie adjacent to each other such that their top surfaces form an angle greater than 180 degree with respect to each other and at least two application surfaces of the plurality of application surfaces of the applicator element abutting each other form an angle less than 180 degree. 
         [0034]    In yet another embodiment of the invention there is provided a system comprising at least one applicator having a plurality of application surfaces wherein each of the application surfaces can be made of the same material or different materials having the same or different physical and chemical properties. The different application surfaces of the applicator element could be made of different materials that may have different stiffness, different tactile feel, different color, different chemical nature, different magnetic property, different temperature property and/or other property. 
         [0035]    According to another embodiment of the invention there is provided a system comprising at least one applicator wherein the applicator is either static or dynamic in nature. 
         [0036]    According to another embodiment of the invention there is provided an adjustable applicator for curving/adjusting the applicator wherein the user has more control over the curved angle achieved in the applicator to adapt to the shape of the receptacle storing the product. 
         [0037]    According to another embodiment of the invention, there is provided a container system comprising at least one dynamic applicator having a plurality of application surfaces such that the user can selectively use the application surfaces of choice for picking and applying the product and at the same time hiding the application surfaces which are not to be brought in contact with the product stored or with the user&#39;s skin. The dynamic nature of the applicator helps in selecting the application surface of choice from the plurality of application surfaces provided for picking the specific products from the receptacles and applying to the skin of the user. The dynamic nature of the applicator can be achieved by using a biasing member or a magnet. 
         [0038]    According to yet another embodiment of the invention there is provided a container system comprising a dynamic applicator with plurality of application surfaces, wherein the dynamic applicator is made up of a suitable deformable material wherein the shape of the dynamic applicator is changed and adapted to form the shape of the receptacles storing the product. 
         [0039]    The present invention is advantageous in a way that there is provided a container system which can be used to apply either one product or more than one product on the skin, face, lips or eyes simultaneously. Further the configuration of the applicator and the receptacles of the container system are such that the applicator is able to pick up one or more products of same or different type/color simultaneously and thereby avoiding reloading of the applicator. 
         [0040]    Thus, the present invention provides for a simplified, cost-effective, inexpensive, and efficient container system. 
         [0041]    The container system of the present invention may be used to store a wide variety of consumer and industrial products related to cosmetic, skin care, hair care, oral care, personal care, pharmaceutical, wound care, orally administrable products, home-care or adhesives. The term products is further intended to include cosmetic compositions, as known in the cosmetic arts, especially powder compositions in the form of a cake powder also known as a pressed powder, for example face powder, eye shadow, rouge, foundation, blush, cake mascara, lip stick, and the like. The products can be physically or chemically different in nature. The products of the present invention can be applied on skin, face, lips, eyes and the like. 
         [0042]    These and further aspects which will be apparent to the expert of the art are attained by a container system in accordance with the drawings of the present invention. 
     
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         [0043]    So that the manner in which the above recited features of the present invention can be understood in detail, a more particular description of the invention, briefly summarized above, may be had by reference to embodiments, some of which are illustrated in the appended drawings. It is to be noted, however, that the appended drawings illustrate only typical embodiments of this invention and are therefore not to be considered limiting of its scope, for the invention may admit to other equally effective embodiments. 
           [0044]      FIG. 1  illustrates a perspective view of the container system  100  in closed position according to one embodiment of the invention; 
           [0045]      FIG. 2  illustrates the perspective view of the container system  100  of  FIG. 1  in open position; 
           [0046]      FIG. 3  illustrates the exploded view of the container system  100  of  FIG. 1 ; 
           [0047]      FIG. 4  illustrates the perspective view of the base member of the cosmetic container  100  of  FIG. 1 ; 
           [0048]      FIG. 5   a  illustrates the perspective view of the base member of the cosmetic container  100  of  FIG. 4  showing the applicator removed from its storage position in the base member; 
           [0049]      FIG. 5   b  illustrates the perspective view of the base member of the cosmetic container  100  of  FIG. 4  showing the applicator picking the product from the receptacle of the base member; 
           [0050]      FIG. 6  illustrates the sectional view of the  FIG. 5   b;    
           [0051]      FIG. 7  illustrates the perspective view of the container system  200  according to another embodiment of the present invention; 
           [0052]      FIGS. 8 and 9  illustrate the perspective view of the base member of the container system  200  of  FIG. 7  and further illustrating the dual ended applicator in usage position for picking the products stored in the receptacles of the base member; 
           [0053]      FIGS. 10   a  and  10   b  illustrates the perspective view of the container system  300  according to another embodiment of the present invention; 
           [0054]      FIGS. 11   a  and  11   b  illustrates the perspective view of the applicator of the container system  300 . 
       
    
    
       [0055]    To facilitate understanding, identical reference numerals have been used, where possible, to designate identical elements that are common to the figures. It is to be noted, however, that the appended drawings illustrate only typical embodiments of this invention and are therefore not to be considered limiting of its scope, for the invention may admit to other equally effective embodiments. 
       DETAILED DESCRIPTION 
       [0056]    The container system according to one embodiment of the present invention is shown in  FIG. 1  to  FIG. 6 . 
         [0057]      FIG. 1  and  FIG. 2  illustrate a perspective view of a container system (system)  100  in its closed state and open state respectively, with respect to one embodiment of the present invention. As embodied herein and shown in  FIG. 1  and  FIG. 2 , the container system  100  includes a base member  102 , and a cover member  104 . In an alternate embodiment of the invention, the container system  100  may include any number of intermediate members between the base member  102  and the cover member  104 . The base member  102  includes a receptacle assembly  106  for storing the product. The receptacle assembly  106  includes a receptacle  106   a  and a receptacle  106   b.  The receptacle  106   a  and the receptacle  106   b  are formed within the base member  102  such that substantial space is provided at the outer periphery of the base member  102 , thereby allowing the user to hold the base member  102  from the space provided at its periphery. The base member  102  and the cover member  104  are operatively interconnected to each other by means of a locking assembly  108  to provide relative rotational movement. The locking assembly  108  further allows the user to open and lock the cover member  104 , and the base member  102  of the container system  100  with respect to each other. 
         [0058]    The cover member  104  includes a closure  110  configured to interact, by snap fitting, with a complementary portion  112  formed in the base member  102 . The closure  110  includes a tab extending in the direction of the base member  102 , substantially at ninety degrees with respect to the plane of the cover member  104 . The closure  110  is used to release the cover member  104  and the base member  102 , and therefore operate the opening and closing of the aforementioned members of the container system  100 . In the closed position of the container system  100 , the closure  110  is configured in the cover member  104  in engagement with the complementary portion  112  formed within the base member  102 . In an alternate embodiment, any other closure assembly can be used to operate the opening and closing of the base member  102  and the cover member  104  of the container system  100 . 
         [0059]    Further in the container system  100  the cover member  104  has similar dimensions of that of the base member  102  so as to draw up the boundaries of a closed volume, collectively with the base member  102 . In the preferred embodiment, the inner surface of the cover member  104  has a mirror (not shown) attached thereto. In an alternate embodiment, the inner surface of the cover member  104  may preferably be a reflective surface. The cover member  104  is interconnected to the base member  102  such that the inner surface having a mirror faces towards the base member  102 . This allows the user to protect the mirror and the products stored in the receptacles  106   a  and  106   b  of the container system  100  from the atmospheric dust particles and other contaminated materials present in the air when the container system  100  is in closed position. 
         [0060]    In the preferred embodiment, the container system  100  is formed from the Acrylonitrile butadiene styrene (ABS) material. In the alternate embodiment, the container system  100  can be formed from any other suitable polymeric material or any other option available. 
         [0061]    In the preferred embodiment, the container system  100  is of substantially rectangular shape. In an alternate embodiment, the container system  100  can be made of any shape such as square, circular, oval, or oyster shape etc. 
         [0062]      FIG. 3  illustrates an exploded view of the container system  100  with respect to one embodiment of the present invention. As shown in the  FIG. 3 , the container system  100  includes a base member  102  and a cover member  104 . The base member  102  is made up of two part sub-assembly in the present embodiment of the invention. The said sub-assembly comprises of a base holder  120  and a base tray  122 . The base holder  120  and the base tray  122  are attached to each other by a suitable fastening means such as tight fit, screw fit, snap-fit, magnet and the like. In an alternate embodiment of the present invention the base holder  120  and the base tray  122  may be formed as a single part to constitute a base member  102 . 
         [0063]    The base tray  122  is accommodated in the base holder  120  and it includes an empty space  124  formed on its inner surface for storing a receptacle holder  128  which further stores the plurality of receptacles  106   a  and  106   b.  The base tray  122  further includes an applicator storage space  126  for storing an applicator  114  to be used for applying the products stored in the receptacles  106   a  and  106   b.  The applicator  114  comprises of an applicator element  116  made up of any suitable material and a handle portion  118 . The handle portion  118  may be directly connected to the applicator element  116  or in any alternate embodiment of the present invention; the handle portion  118  may be connected via a stem/rod to the applicator element  116 . The applicator  114  is stored in an applicator storage space  126  defined in the base member  102  of the container system  100 . 
         [0064]    As shown in  FIG. 3  and  FIG. 4 , the applicator storage space  126  corresponds to the outer shape of the applicator  114  such that the applicator  114  is removably disposed into the applicator storage space  126  provided in the base member  102  such that there is no extra space available to allow the movement of the applicator  114  within the storage space upon carrying the container system  100  or on the upside-downside movement of the container system  100 . According to another embodiment, the applicator may be locked in the applicator storage area by suitable locking means so as to prevent the movement of the applicator outside the applicator storage area during the upside-downside movement of the container system. The suitable locking means may include a hinge, a snap, a hook, a screw, a magnet or the like. The applicator element  116  of the applicator  114  in the present embodiment is made up of any absorbent material such as sponge. 
         [0065]    As shown in  FIG. 3  and  FIG. 4 , each of the receptacles  106   a  and  106   b  has an outer shape that is complimentary to the internal shape of the receptacle holder  128  such that the receptacles  106   a  and  106   b  are removably accommodated in the receptacle holder  128  and there exists no extra space allowing the movement of the receptacles  106   a  and  106   b  in the receptacle holder  128 . In an alternate embodiment, the receptacles  106   a  and  106   b  may be fixedly accommodated in the receptacle holder  128 . 
         [0066]    In the present embodiment, the shape of the receptacles  106   a  and  106   b  is substantially rectangular in shape but in any alternate embodiment the shape of the receptacles  106   a  and  106   b  can be square, polygon including hexagon, pentagon, curved, concave, convex and the like. 
         [0067]    Each of the receptacles  106   a  and  106   b  of the container system  100  includes an open top end  108 , a bottom wall  110  and one sidewall  112 . Further each of the receptacles  106   a  and  106   b  is arranged in the receptacle holder  128  such that the sidewall  112  of each of the receptacles  106   a  and  106   b  abut with each other to form a “V” shape cross-section, and the bottom wall of each of the receptacles  106   a  and  106   b  is at a substantially non-zero angle with respect to the base member  102  of the container system  100 . The side wall  112  of each of the two receptacles  106   a,    106   b  forms an angle α 1  with respect to each other which is less than 180 degrees. In an alternate embodiment, the receptacles may be placed such that angle α 1  is greater than 180 degrees. 
         [0068]    In an alternate embodiment of the present invention, there are plurality of receptacles that may be arranged to form a geometric shape selected from a triangle shape, a square shape, a polygon including a pentagon shape, a hexagon shape, a rhombus shape and the like. Each of the receptacles  106   a  and  106   b  holds/stores the product of same type of different colors, or different type of products of same or different colors. 
         [0069]    As shown in  FIG. 5   a  to  FIG. 6 , the outer shape of the applicator element  116  corresponds to the internal shape of the receptacles  106   a  and  106   b  arranged adjacent/adjoining to each other and thereby allowing the user to pick up the products stored in each of the receptacles  106   a  and  106   b  simultaneously. The receptacles  106   a  and  106   b  stores products  109   a  and  109   b  respectively. The two products  109   a  and  109   b  are placed adjacent to each other such that their side surfaces abut each other and their top surfaces make an angle α with respect to each other. In an alternate embodiment of the present invention, the side surfaces of the products may not touch or abut each other. The value of a can vary between 1°≧α&lt;180°. In an alternate embodiment of the present invention, the value of a may be greater 180°. It will be apparent to a person skilled in the art that if the plurality of products are placed such that the side surfaces of at least two products do not abut each other, then angle α is formed between the planes of the top surfaces of the at least two products. Further, each of the two products  109   a  and  109   b  are arranged such that their top surfaces make a non-zero angle with respect to the base member. The application element  116  includes two application surfaces  116   a  and  116   b  abutting each other to form an angle β which is greater than 180° with respect to each other (not shown). In an alternate embodiment of the present invention, angle β may be less than 180°. In another alternate embodiment of the present invention, at least two application surfaces of the plurality of application surfaces that are adjacent to each other may or may not abut each other. The arrangement of application surfaces  116   a,    116   b  and the products  109   a,    109   b  enables simultaneous loading of each of the two products  109   a,    109   b  on to the respective application surfaces  116   a,    116   b  of the applicator element  116 . As shown in  FIG. 5   a,  the application surfaces  116   a,    116   b  of the applicator element  116  form a V shape corresponding to a V shape formed by top surfaces of products  109   a,    109   b  abutting each other. As the applicator  114  is swiped through the space between the receptacles  106   a  and  106   b,  the application surface  116   a  will pick the product from the receptacle  106   a  and the application surface  116   b  will pick the product from the receptacle  106   b  simultaneously. Upon application, using applicator  114  onto the skin, the user is able to selectively use the products loaded on the application surface  116   a  and  116   b  and thus avoiding the re-loading of the applicator  114 . 
         [0070]    In an alternate embodiment of the present invention, at least one of the application surfaces of the applicator element may include brush, flock, elastomeric material and the like. According to yet another embodiment, at least one of the application surfaces of the applicator element may include a material capable of retaining heat or cold during application of the product. The material capable of retaining heat or cold during application of the product includes metals (e.g., aluminum, titanium, steel, nickel, tin, copper, brass, alloys thereof, etc.), ceramics, high-density plastics, composites, or the like. According to an embodiment of the present invention, different application surfaces of the applicator element could be made of different materials that may have different stiffness, have different tactile feel, have different color, have different chemical nature, have different magnetic property, have different temperature property and/or other property. 
         [0071]    The container system  200  according to one embodiment of the present invention is shown in  FIG. 7  to  FIG. 9 . 
         [0072]    As embodied herein and shown in  FIGS. 7-9 , the container system  200  includes a base member  202 , and a cover member  204 . The base member  202  includes a pair of receptacle assembly  206  and  208  wherein each of pair of receptacle assembly comprises of two receptacles  206   a,    206   b  and  208   a,    208   b  respectively for storing the product. The receptacles  206   a,    206   b  are configured to hold one type of product and the receptacles  208   a,    208   b  are configured to hold another type of product having a different physical property and/or color from the product stored in the receptacles  206   a,    206   b.    
         [0073]    Each of the receptacles  206   a,    206   b  of the receptacle assembly  206  and each of the receptacles  208   a,    208   b  of the receptacle assembly  208 , of the container system  200  has a bottom wall, a side wall and an open top. Further the receptacles  206   a,    206   b  of the receptacle assembly  206  and the receptacles  208   a,    208   b  of the receptacle assembly  208  are arranged such that they are fixed to each other to form a “V” shape cross-section, and the bottom wall of each of the receptacle  206   a,    206   b  and of the receptacle  208   a,    208   b  is at a substantially non-zero angle with respect to the base member  202  of the container system  200 . 
         [0074]    The base member  202  and the cover member  204  are operatively interconnected to each other by means of a locking assembly  210  to provide relative rotational movement. The locking assembly  210  further allows the user to open and lock the cover member  204 , and the base member  202  of the container system  200  with respect to each other. 
         [0075]    The container system  200  further includes a dual ended applicator  212  having a first applicator element  214  and a second applicator element  216 . The first applicator element  214  and the second applicator element  216  are made up of different materials. The first applicator element  214  has grooved application surface which can be used to create a texture on a surface where the product is applied by the user. In an alternate embodiment the first applicator element  214  and the second applicator element  216  may be made up of same material. 
         [0076]    The outer shape of the first applicator element  214  is adapted to pick up the product stored in the receptacle assembly  206  comprising of the receptacles  206   a,    206   b  and the outer shape of the second applicator element  216  is adapted to pick up the product stored in the receptacle assembly  208  comprising of the receptacles  208   a,    208   b.    
         [0077]      FIGS. 10   a  and  10   b  illustrates the perspective view of the container system  300  according to another embodiment of the present invention.  FIGS. 11  a and  11  b illustrates the perspective view of the applicator of the container system  300 . 
         [0078]    As embodied and shown in the  FIGS. 10   a  and  11   a,  the container system  300  comprises of a base member  302  having a receptacle assembly  304  and a receptacle assembly  305 , and an applicator storage space  306 . The receptacle assembly  304  includes five receptacles  304   a,  and the receptacle assembly  305  includes five receptacles  305   a  for storing products. The five receptacles  304   a  are configured to hold one type of product of same color or of different colors. Similarly, the five receptacles  305   a  are configured to hold another type of product of same color or of different colors, the product stored in receptacles  305   a  having a different physical property and/or color from the product stored in the receptacles  304   a.  One of the five receptacles  304   a  and one of the five receptacles  305   a  are positioned at zero degree angle with respect to the base member  302  of the container system, while other receptacles  304   a,  and  305   a  are substantially at non-zero angle with respect to the base member  302  of the container system. The internal shape of receptacle assembly  304  and  305  corresponds to the outer shape of the applicator  308  such that all faces  308   a  of the applicator  308  picks up the products from the receptacle assemblies  304  and  305  storing the products. 
         [0079]    As embodied and shown in the  FIGS. 10   b  and  11   b,  the shape of the receptacle assembly  304  can be changed or modified by suitable adjustment means (not shown in the figures) and the shape of the applicator  308  can also be changed or modified by suitable adjustment means (not shown in the figures) such that the adjusted shape of the applicator  308  corresponds to the adjusted shape of the receptacle assembly  304  storing the product. 
         [0080]    The container system  100  of the present invention may be used to deliver a wide variety of consumer and industrial products related to cosmetic, skin care, hair care, oral care, personal care, pharmaceutical, wound care, orally administrable products, home-care or adhesives. 
         [0081]    Further by the invention, the cover member can be transparent, and can have magnifying characteristics on its surface, to enable the user to better view the contents of the compact. Further, the cover member and/or base member are formed of a glass, metallic or polymeric material, such as polycarbonate. In one example, the polymeric base member/cover member is plated or covered with a metallic or other suitable plating or coating. 
         [0082]    It is understood that the above description is of preferred exemplary embodiments of the present invention. The invention is not limited to the precise details and conditions disclosed. For example, the shape of the described compact is quadrangular. However, other geometries, such as, circular, oval, hexagonal, and so forth, can also be used. 
         [0083]    Various examples of the products where the container system of the present invention could be used are but not limited to cheek blush, cheek plumping gel/cream, lip plumping gel/cream, moisturizer, sunscreen, temporary hair colors, hair styling gel, hair mousse, hair repair cream, hydrating cream, antiseptic and correction cream, acne treatment cream, concealer, blemish concealer, skin treatment cream, hair repair cream, anti-dandruff cream, hair treatment serum, scalp hydrating oils, teeth whitening gel, teeth whitening and teeth lamination solutions, pain relieving cream, antibiotic cream and analgesic cream, antipyretic and analgesic serums/solutions, bleaching agent, fabric softener, stain remover, bleaching agent, adhesive gels. 
         [0084]    While the foregoing is directed to embodiments of the present invention, other and further embodiments of the invention may be devised without departing from the basic scope thereof, and the scope thereof is determined by the claims that follow.