Abstract:
The present invention comprises an apparatus for protecting and providing a stand for a display, which may be an electronic display, which resolves the issues of the prior art in a novel, self-contained, easy to deploy manner. The apparatus of the invention is comprised of a transportation case configured to be utilized as part of the stand when it is desired to support a display, deployable elements contained in the transportation case that enable easy and rapid deployment of the stand and display, and other elements, including, optionally, the display itself. The transportation case is configured to accept and protect a display during shipment. In accordance with one embodiment of the present invention, the invention includes the display itself. When deployed for viewing, the display stand may be covered by a decorative skirt. The apparatus is a compact, deployable, self-contained unit for display and shipping.

Description:
CROSS REFERENCE TO RELATED APPLICATIONS 
       [0001]    This non-provisional patent application is respectfully filed with the United States Patent and Trademark Office claiming the benefit of U.S. Provisional Application Ser. No. 61/606,872, filed in the USPTO on Mar. 5, 2012, which is herein incorporated by reference in its entirety. 
     
    
     STATEMENT REGARDING FEDERALLY SPONSORED RESEARCH OR DEVELOPMENT 
       [0002]    Not applicable. 
       INCORPORATION-BY-REFERENCE OF MATERIAL SUBMITTED ON A COMPACT DISK 
       [0003]    Not applicable. 
       BACKGROUND OF THE INVENTION 
       [0004]    1. Field of the Invention 
         [0005]    The field of the invention relates generally to deployable transportable display stands; more specifically, to deployable display stands that are compact, self-contained, require minimal setup and break down time, and are adapted to be utilized as transportation containers such that a display, such as a flat screen video display, can be safely transported and, upon arrival at a destination where it is desired to erect the display for use, the structure of the invention allows the display to be extended beyond the exterior dimensions of the transportation case such that the display is clearly visible and ready for use. Such stands, for instance, are utilized for digital signage used, for example, at trade shows, conferences, seminars, symposiums, sporting events, concerts and the like for the holding of displays for providing information to attendees. Usually this information comprises schedule information, advertisements, facilities maps or any other information desired. The field of the invention also relates to point-of-purchase or point-of-sale displays. Such displays are often used at major retail stores in order to advertise brand marketing, specials, and other information on the sales floor. The present invention allows for quick and efficient reconfiguration and movement of the display to any location the user desires, and allows for vertical height adjustment so that the display can be positioned at a height that meets certain requirements such as the American with Disabilities Act requirements or other rules, regulations and laws. 
         [0006]    2. Background Art 
         [0007]    Display stands have been in general use for many years. Typically, such stands are separate units that extend or are permanently extended to accept the mounting of a display or screen upon which information can be displayed. When utilized for an event, for example a conference or trade show, such display stands are typically carried and shipped separately from the display itself and are either shipped with or without a protective case. This results in shipping costs for both the display and the stand, and lead to increased risk that one or the other may not actually make it to the trade show. As such stands are typically re-used numerous times over their lifetime, is it desirable that they be shipped and carried in some kind of carrying case in order to protect them from shipping abuse and the general wear and tear associated with repeated deployment. 
         [0008]    Furthermore, displays themselves are generally shipped and carried in some kind of case or container to provide protection during shipment or movement to the next event. Such protection for displays has become increasingly necessary as the cost of displays, especially electronic displays which may comprise, for example, Liquid Crystal Display (LED), plasma, Light Emitting Diode (LED) or other electronic display technology has increased. Still further, such electronic displays, also known as digital signage, are generally more susceptible to damage due to the impact, shock and vibration encountered during typical shipping activity. The utilization of shipping containers or cases, while affording protection to the stand and/or display, increases the number of separate components that must be tracked, stored and accounted for during the time the display is being utilized. Such shipping cases may, for instance, be stored in a back room of the convention center along with other shipping containers and cases, which requires that the user secure such storage space in advance in order to reduce the risk that the space may not be available at the show. In such situations, the display, or digital sign, and display stand shipping cases may become lost, stolen or mixed with cases belonging to others, causing delay and even loss of the cases themselves, in turn increasing the risk and costs of moving the displays and display stands to the next event. 
         [0009]    Digital signage is a form of electronic display that shows television programming, menus, information, advertising and other messages. Digital signs (such as LCD, LED, plasma displays, or projected images) can be found in public and private environments, such as retail stores, hotels, restaurants and corporate buildings. Digital signage displays are most usually controlled by personal computers or servers by way of software programs. Advertising using digital signage is a form of out-of-home advertising in which video content, advertisements and messages are displayed on digital signs with a common goal of delivering targeted messages to specific locations at specific times. This is often called “digital out of home” or abbreviated as DOOH. Digital signage offers a significant advantage over other means of communication, such as posters or other static displays, because content that updates frequently can be digitally updated on a digital sign, saving the cost of printing and, perhaps more importantly, allowing for instantaneous information updates. Digital signage also has the ability to be interactive with imbedded touch screens, movement detection and image capture devices. While the term “digital signage” has taken hold throughout most of the world, some companies and organizations prefer to use the terms “narrowcasting”, “screen media”, “place-based media”, “digital merchandising”, “digital media networks”, “digital out-of-home” or “captive audience networks”. Use of the invention as a means to safely transport, protect and display digital signage is but one example of the utility of the apparatus of the invention. 
         [0010]    A need exists in the art for a transportation case comprising features that allow a display, such as a flat screen monitor, to be securely transported and then, upon arrival at a destination, to be supported for display, preferably with a means for both rotating the display and vertically translating the display to a desired height, without the need for separate hardware or equipment. 
         [0011]    One example of a portable display of the prior art is U.S. Pat. No. 7,747,6044 (Gallery et al. 1988). This U.S. patent teaches a portable display stand comprising a base member plate provided with a mounting plate so that wheels may be mounted in an operational or stored position on the base member with the base member also being provided with a support system. A plurality of sidewall panels are provided and are hingedly connected together so that they may be moved to an operational position and supported on the support system or moved to a storage position. A top member plate is provided and has a channel system for receiving a portion of the sidewall panels to be supported thereby. A carrying case is provided and has walls defining a cavity for holding the base member plate with the wheels in a stored position, the plurality of sidewall panels in a stored position and the top member plate. Gallery et al. however does not provide for a single apparatus that mounts, rotates, provides vertical extension for a display and provides transport protection for a display. 
         [0012]    Another example of a portable display stand of the prior art is U.S. Pat. No. 4,322,905 (Kruse 1982). This U.S. patent teaches a portable display unit for display of advertising material or other informational or decorative material on changeable display cards and for storage of other display cards. The display unit includes a rectangular boxlike housing convertible between a collapsed or closed and portable configuration and an erect or a display configuration supported on a stand. At least one wall of the housing is comprised as a removable panel to expose a picture type frame surrounding a viewing area to be filled by the display card to be viewed. A retractable handle is provided for transport of the unit from place to place in the collapsed or closed configuration. The present art of shipping containers and display stands for various displays therefore lacks a solution that solves the issues of display and display stand protection, rapid easy deployment and teardown, and tracking and storage of display cases. Kruse however does not provide for a single apparatus that mounts a display, rotates a display to a desired orientation, provides vertical extension for a display and provides transport protection for a display. 
         [0013]    An example of a static display of the prior art is U.S. Pat. No. 5,941,002 (Rusin 1999). This U.S. patent teaches a stadium signage system that is provided for displaying promotional or informational signs at field events such as soccer games played in a stadium having a grandstand facing a playing field. A support frame is supported in an upright position by a pair of mounting stands. The support frame has a bottom rail and a top rail and is positioned between the grandstand and the playing field. A first channel is connected to the bottom rail and has a first upward member confronting a first side of the bottom rail wherein a first space is defined between the first upward member and the first side of the bottom rail. The first channel also has a second upward member confronting a second side of the bottom rail wherein a second space is defined between the second upward member and the second side of the bottom rail. A first ad panel is inserted into the first space and faces the playing field. A second ad panel is inserted into the second space and faces the grandstand. A second channel is releasably secured to the top rail and has a first downward member and a second downward member. The downward members retain top edges of the ad panels against the top rail. Rusin however does not provide for a single apparatus that mounts a display, rotates a display to a desired orientation, provides vertical extension for a display and provides transport protection for a display. 
         [0014]    Another example of the prior art is U.S. Pat. No. 6,161,320 (Peterson 2000). This U.S. patent teaches a portable display system is provided for use by exhibitors at tradeshow and other events that is comprised of a plurality of display stands and display-stand connectors. The individual display stands are comprised of a free-standing frame and a rollable panel that is attached to the frame for viewing. Multiple display stands may be easily connected and arranged relative to each other to create larger displays, for example, a substantially-curved wall or a triangular tower. The exhibitor has the flexibility of using the display stands individually or connected together. Peterson however does not provide for a single apparatus that mounts a display, rotates a display to a desired orientation, provides vertical extension for a display and provides transport protection for a display. 
       BRIEF SUMMARY OF THE INVENTION 
       [0015]    The present invention overcomes the shortcomings of the prior art by providing an apparatus that mounts a display, rotates a display to a desired orientation, provides vertical extension for a display and provides transport protection for a display. The present invention comprises an apparatus for protecting and providing a stand for a display, which may, for example, be an element of digital signage, which resolved the issues of the prior art in a novel, self-contained, easy to deploy manner. The apparatus of the invention, in a preferred embodiment, is comprised of a transportation case that is configured to be utilized as part of the stand when it is desired to utilize a display. A preferred embodiment comprises a vertical slide, a rotating display mount, an actuator and a separable transportation case which are configured as described herein to operate both as a transportation case and an adjustable display stand. The transportable deployable display apparatus of the invention enables easy and rapid deployment of the stand and display, and other elements, including, optionally, the display, or digital sign, itself. The transportation case may be quickly and efficiently opened and the display rotated into position and vertically positioned as a user desires. 
         [0016]    It is one aspect of the invention that the apparatus provides a smaller and more compact solution for transportation containers than the prior art, which in some instances represents a fifty percent reduction in the size of the container utilized for transportation and shipping. The apparatus of the invention also exhibits lighter weight than prior art solutions because of its compact nature. The smaller size and lighter weight result in cost savings related to shipping and handling, as typical freight companies charge by weight and also by dimension. 
         [0017]    In accordance with one embodiment of the present invention, the claimed invention may include the display itself within its scope. 
     
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         [0018]    The accompanying drawings, which are incorporated into and form a part of the specification, illustrate one or more embodiments of the present invention and, together with the description, serve to explain the principles of the invention. The drawings are only for the purpose of illustrating the preferred embodiments of the invention and are not to be construed as limiting the invention. In the drawings: 
           [0019]      FIG. 1  depicts a perspective view of a preferred embodiment of the invention in which the case of the invention has been opened and a display has been rotated and vertically extended into position, where the display extends above the top of the case. 
           [0020]      FIG. 2  depicts a perspective view of a preferred embodiment of the invention in which the case of the invention has been opened and a display is being rotated and vertically extended into position, where the display extends above the top of the case; this figure also further depicts the display rotating to support either a landscape or portrait orientation. 
           [0021]      FIG. 3  depicts a perspective view of a preferred embodiment of the invention and depicting the display located in the case prior to extension and rotation. 
           [0022]      FIG. 3   a  is a cross section view of a preferred embodiment of the invention that depicts the mounting of the linear actuator of the invention to the first transportation case half. 
           [0023]      FIG. 4  depicts a perspective view of a preferred embodiment of the apparatus of the invention with the display removed for clarity, depicting the vertical slide and track elements with the slide in a raised position. 
           [0024]      FIG. 5  depicts a perspective view of a preferred embodiment of the apparatus of the invention with the display removed for clarity, showing the vertical slide and rotating display mount in a lowered position. 
           [0025]      FIG. 6  depicts an exploded view of a preferred embodiment of the invention, further showing the relationship of the mounting and vertical slide elements. 
           [0026]      FIG. 7  depicts a preferred embodiment of the invention, as deployed for use, for example, at a conference, and further depicts an embodiment of the apparatus of the invention that includes a skirt for presenting a neat appearance. 
           [0027]      FIG. 8  depicts a perspective view of a preferred embodiment of the invention in which the display has been lowered and rotated into position for transportation, storage or shipping, and the two halves of the case have been assembled together into the transportation position. 
           [0028]      FIG. 9  depicts a cross sectional view of a vertical slide assembly of the invention, and showing also horizontal mounting members which are adapted to receive a display. 
           [0029]      FIG. 9   a  depicts a cross sectional view of an alternate embodiment of the invention, showing a cross section of a vertical slide assembly of the invention, and showing also horizontal mounting members which are adapted to receive a display. 
           [0030]      FIG. 10  depicts a perspective view of an alternate embodiment of the invention. 
           [0031]      FIG. 10  depicts a perspective view of an alternate embodiment of the invention, showing the display in rotation. 
           [0032]      FIG. 11  depicts a perspective rear view of an alternate embodiment of the invention, showing the display in rotation. 
           [0033]      FIG. 12  depicts a perspective view of an alternate embodiment of the invention and depicting the display located in the case prior to extension and rotation 
           [0034]      FIG. 13  depicts a perspective view of an alternate embodiment of the apparatus of the invention with the display removed for clarity, depicting the vertical slide and track elements with the slide in a raised position. 
           [0035]      FIG. 14  depicts a perspective view of an alternate embodiment of the apparatus of the invention with the display removed for clarity, showing the vertical slide and rotating display mount in a lowered position. 
           [0036]      FIG. 15  depicts a rear view of an alternate embodiment of the apparatus of the invention with the transportation case halves removed for clarity. 
           [0037]      FIG. 16  depicts a side view of an alternate embodiment of the apparatus of the invention with the transportation case halves removed for clarity. 
           [0038]      FIG. 17  depicts a cross sectional view of vertical slide of an alternate embodiment of the invention. 
           [0039]      FIG. 18  is a cross sectional view depicting the rotational elements of an alternate embodiment of the invention. 
           [0040]      FIG. 19  is a top view of the vertical slide elements of an alternate embodiment of the apparatus of the invention. 
           [0041]      FIG. 20  is a detail view of the sliding car and lock screw of an alternate embodiment of the apparatus of the invention. 
           [0042]      FIG. 21  is a perspective view of the vertical slide and carriage assemblies of an alternate embodiment of the apparatus of the invention, with the display not shown for clarity. 
           [0043]      FIG. 22  is a perspective view showing the carriage assembly at the upper limit of travel of an alternate embodiment of the apparatus of the invention. 
           [0044]      FIG. 23  is a perspective view of the sliding car and lock screw of an alternate embodiment of the apparatus of the invention. 
           [0045]      FIG. 24  is a perspective view of lower end of a vertical slide assembly of an alternate embodiment of the apparatus of the invention 
       
    
    
     DETAILED DESCRIPTION OF THE INVENTION 
       [0046]    The following documentation provides a detailed description of the invention. While a preferred embodiment is disclosed in detail herein, it will be apparent to a person of ordinary skill in the art that multiple embodiments fall within the scope of the invention as described herein. The limitations of the prior art are overcome by the present invention, in that the invention is a self-contained shipping, storage and display apparatus that allows for easy setup and teardown, security in transportation, and eliminates separate components that may be stolen or lost in use. 
         [0047]    Referring now to  FIG. 1 , a preferred embodiment of the apparatus of the invention is shown in perspective view. A transportation case comprised of a first transportation case half  105  and a second transportation case half  102  has been opened, and second transportation case half  102  has been fastened to said first transportation case half  105  by the case attaching latches  108  shown in  FIG. 1 . Opening the transportation case results in two separate transportation case halves as shown and herein referred to as a first transportation case half  105  and second transportation case half  102 , each of which have an opening  120  whereby first transportation case half  105  and second transportation case half  102  may be releasably attached with the openings together to form a complete, enclosed shipping container. A view of the complete shipping container in the transportation position is shown further in  FIG. 8 . Referring back to  FIG. 1 , the opening  120  of first transportation case half  105  is shown. Preferably, the invention also comprises a plurality of case attaching latches  108  shown in  FIG. 1 . First transportation case half  105  may also have attached to an outer bottom surface thereof a support plate  106  which has an upper surface and a lower surface. Attached to the lower surface of support plate  106  may be at least one caster  104 , or, preferably, a plurality of casters each having an upper mounting surface that is attached to the bottom surface of support plate  106 . The means of attachment of support plate  106  to the outer bottom surface of first transportation case half  105  may be any means known in the art including threaded fasteners, rivets, chemical bonding, or any other means of attachment known in the art for attaching one surface to another. The means of attachment of upper mounting surface of casters  104  to the bottom surface of plate  106  may be any means known in the art including threaded fasteners, rivets, chemical bonding, or any other means of attachment known in the art for attaching one surface to another. Casters  104  also comprise rolling elements which are shown as wheels in  FIG. 1  so that the transportable deployable display apparatus of the invention may be rolled and rotated into a desired position, for example, on a convention floor. It is to be noted that while caster rolling elements are shown as wheels in the figures, other equivalent casters known in the art, such as ball casters which utilize ball rolling elements, are within the scope of the claims, so that casters  104  need not comprise wheels alone as a rolling element, but may comprise any rolling element known to be used as a caster. The outline of support plate  106  may take any shape desired by the user, but preferably the outline of support plate  106  does not extend beyond the bottom surface created when first transportation case half  105  and the second transportation case half  102  are assembled together in the transportation position shown in  FIG. 8 . In a best mode of the invention, two casters may be mounted along support plate front edge  107  which allows the entire assembled unit to be slightly tipped towards the casters, enabling the assembled and deployed unit to be easily rolled to a new location or rotated so that the display is in a position and location for optimum viewing. Any number of casters may be used, as desired by the user. Support plate  106  and casters  104  may be removed, if desired, for ease of shipping, but in a preferred use support plate  106  and casters  104  remain in place during shipping to allow for ease of movement of the transportable deployable display apparatus of the invention. 
         [0048]    Vertical slide assembly  200  is also shown in  FIG. 1 , as is display  101  and carriage assembly  109 . Display  101  is translatable vertically and rotatable by the operation of carriage assembly  109  and vertical slide assembly  200  as further described herein. The apparatus of the invention may or may not include display  101 . The display may be a static display such as a printed surface, or any object that is desired to be displayed; or preferably, display  101  may be an electronic display as is depicted in the figures of the drawings, which may be a Liquid Crystal Display (LCD), a Light Emitting Diode (LED) display, a plasma display, or any other electronic display. Display  101  may also, in less preferred embodiments, be an analog electronic display. Any display, electronic or otherwise, may be utilized as long as it fits within case halves  102  and  105  when they are configured for shipping in the transportation position as depicted in  FIG. 8 . 
         [0049]    Also depicted in  FIG. 1 , shown protruding slightly beneath the lower edge of display  101 , is the carriage assembly  109  which may be comprised of several elements assembled together and which slides vertically up and down vertical slide rail  103 , which is a part of vertical slide assembly  200 . Carriage assembly  109  is shown in additional detail in  FIGS. 4 ,  5 , and  6 . 
         [0050]    Carriage assembly  109  comprises a cradle  402  comprising a turntable cutout  404  which may, in a preferred embodiment, be semicircular, and which accepts cradle rotating plate  610  which rotates within cradle  402  thus providing stable and secure rotation of display  101 , as is further depicted in  FIGS. 4 ,  5 , and  6 , and is described further herein. 
         [0051]    Referring now to  FIG. 2 , display  101  is shown rotating. In this figure, carriage assembly  109  has been moved to the upper limit of its travel on vertical slide rail  103 . Display  101  is shown in a raised position in  FIG. 2 , but it is to be understood that display  101  may be moved into any position along vertical slide rail  103  as desired by the user. 
         [0052]    As is shown in further detail in  FIG. 6 , cradle  402  accepts cradle rotating plate  610 , which is adapted to rotate in cradle  402 , allowing display  101  to rotate to any orientation desired, but which will usually be either landscape or portrait, as it will usually be desirable for display  101  to display text and graphics oriented to either a vertical or horizontal axis for ease of viewing. However, it should not be construed as a limitation of the invention that display  101  must be in either landscape or portrait orientation, as the apparatus of the invention is adapted to hold display  101  in any orientation. 
         [0053]    Referring now to  FIG. 3 , transportation case halves  102  and  105  are connected through the use of case attaching latches  108  shown, such that the opening  120  of second transportation case half  102  is connected to the first transportation case half rear side. In  FIG. 3  the carriage assembly and display have been lowered and secured in a portrait orientation for transportation or shipping. It should also be noted that the configuration of the apparatus shown in  FIG. 3  may also be used for display purposes should the user so desire. It can easily be seen that second transportation case half  102  may be disengaged from first transportation case half rear side by removing by releasing latches  108  depicted as holding the two transportation case halves together, allowing transportation case half  102  to be removed and re-connected to first transportation case half  105  forming a complete shipping container as further depicted in  FIG. 8 . Support plate  106  may alternatively be left attached to the bottom surface of first transportation case half  105  to allow for ease of moving during shipping and storage, or may alternatively be removed and housed within the closed transportation case. A cutout in the top of first transportation case half  105  allows portions of the carriage assembly to extend through as shown in  FIG. 3 . Cutout cover  175  is adapted to substantially cover the cutout area as shown in  FIG. 3 . Cutout cover  175  may be fabricated from any suitable material, such as metal, or may be material left over from the forming of the cutout which may be accomplished, for instance, using a saw. Cutout cover  175  is attached to the top surface of the top of first transportation case half  105  by hinge  176 , which allows cutout cover  175  to rotate backward and rest on the top of first transportation case half  105  when in an open position. Hinge  176  may attach to Cutout cover  175  and the top of first transportation case half  105  by threaded fasteners, rivets or other attachment means known in the art. 
         [0054]    Referring now to  FIG. 3   a , second transportation case half  102  is connected to the first transportation case half  105  rear side, and first transportation case half  105  rear side is shown in cross section. Linear actuator  619  may be attached on its lower end to the inside bottom surface of first transportation case half  105  by right angle bracket  180 , which may be attached to the inside bottom surface of first transportation case half  105 . Right angle bracket  180  may be attached to linear actuator  619  by any means known in the art for attachment of mechanical structures but is preferably attached by receiving pin  182  which passes through tang  181  formed on the bottom of linear actuator  619 . Alternative means of attaching linear actuator  619  to the inside bottom surface of first transportation case half  105  may be any means known in the art. Alternatively, linear actuator  619  may be attached on its lower end to the inside back surface of first transportation case half  105  by a right angle bracket similar to that shown in  FIG. 3   a , only attached to the inside back surface of first transportation case half  105 . Right angle bracket  180  is preferably attached to the inside bottom surface of first transportation case half  105  using threaded fasteners as is known in the art. Vertical slide rail may be attached to vertical slide support  601  using threaded fasteners as is shown in  FIG. 3   a.    
         [0055]    Still referring to  FIG. 3   a , linear actuator  619  may be attached on its upper end to the inside back surface of first transportation case half  105  by right angle bracket  183 , which may be attached to the inside back surface of first transportation case half  105 . Right angle bracket  180  may be attached to linear actuator  619  by any means known in the art for attachment of mechanical structures but is preferably attached by threaded fasteners, and Right angle bracket  180  may be attached to the inside back surface of first transportation case half  105  also using threaded fasteners. 
         [0056]    Referring now to  FIG. 4 , a perspective view of the apparatus of the invention is depicted with display  101  removed such that carriage assembly  109 , vertical slide assembly  200  and other elements of the invention are more easily viewable. It will be appreciated that vertical slide assembly  200  and carriage assembly  109  are depicted as a particular assemblage of mechanical components in the figures but there are numerous alternate embodiments and equivalent structures thereof which fall within the scope of the claimed invention. A person of ordinary skill in the art will recognize that these alternate embodiments and equivalent structures are legal equivalents and are included within the scope of the invention. 
         [0057]    Still referring to  FIG. 4 , carriage assembly  109  may comprise vertical elements  401 , cradle  402  with receiving feature  404  which may be semicircular or any other shape that allows rotation of cradle rotating plate  610  in cradle  402 , plates  403 ,  405 ,  406 , and  407 , and the mechanical hardware required to hold these elements together as depicted in  FIG. 4 , which may be, for instance threaded fasteners or equivalents. Such hardware, which is shown in more detail in  FIG. 6 , may be screws, washers and nuts, threaded fasteners, or may be any other hardware known in the art and suitable for the purpose of assembling the carriage. Alternatively, the carriage may be fabricated by means known in the art which does not allow easy disassembly, such as riveting, welding, casting and chemical bonding. For instance, carriage assembly  109  may be molded or cast forming a single piece, or, alternatively, selected elements of carriage assembly  109  may be molded or cast and assembled together to form carriage assembly  109 . The attachments means and methods of manufacture utilized in carriage assembly  109  may therefore be any means known to a person of ordinary skill in the art. It can easily be seen that carriage assembly  109  is adapted to slide vertically up and down vertical slide element  103  of vertical slide assembly  200  to any position desired by the user by virtue of the sliding engagement of vertical slide car  616  with vertical slide rail  103 . The vertical position of carriage assembly  200  may be any position desired by a user; carriage assembly  109 , and thus display  101  if mounted, may be held in a desired vertical position by use of thumb screws, ball detent hardware, cam action hardware which may allow for quick release, rotatably connected elements such as screws adapted to be turned by hand, and the like. As an example of such locking elements shown in  FIG. 4  is lock screw  409 , which may comprise a lock screw knob and a male threaded rod which is threadingly engaged with matching female threads in sliding car  408 . The male threaded rod portion of lock screw  409  is of sufficient length that it extends through vertical slide car  408  to contact vertical slide rail  103  with sufficient force to keep carriage assembly  109  from sliding down vertical slide rail  103 , and thus may hold carriage assembly  200  and display  101 , if attached, in any desired vertical position. Thus, when the user desires to use a display mounted to carriage assembly  109 , they may cause the display to move up or down vertically until it is in a desired vertical position, whereupon the user may rotate lock screw  409  so as to cause it to extend through the receiving male threads in vertical slide car  616 , contacting vertical slide rail  103  or any other attached structure, and locking the carriage into a desired vertical position. It is to be noted that the hardware utilized to hold the carriage in a vertical position may take a number of equivalent forms and structures. 
         [0058]    Still referring to  FIG. 4 , vertical slide assembly  200  is now discussed in more detail. Vertical slide assembly  200  may comprise, in a preferred embodiment, vertical slide support  601 , vertical slide rail  103  which are assembled together and may be attached to inner surfaces of first transportation case  105  in a number of equivalent structures. One such structure is now further described. First carriage assembly lower vertical support  301  and second vertical slide assembly lower vertical support  302  may be attached at their lower ends to the inside bottom surface of first transportation case  105  using right angle brackets  303  as shown in  FIG. 4 . Right angle brackets  303  may be attached to first vertical slide assembly lower vertical support  301  and second vertical slide assembly lower vertical support  302  and the inside bottom surface of first transportation case  105  using any means known in the art such as threaded fasteners, rivets or other means of attachment. Vertical slide assembly lower horizontal support  304  is attached to vertical slide assembly lower vertical support  301  and second vertical slide assembly lower vertical support  302  also using any mechanical attachment means known in the mechanical arts for making a right angle attachment such as right angle brackets utilizing threaded fasteners, welding, or any other means known in the art. Alternatively, first vertical slide assembly lower vertical support  301  and second vertical slide assembly lower vertical support  302  may be fabricated from an extrusion, for instance aluminum extrusion, that is shaped to accept sliding locking elements which are received by matching cutouts in vertical slide assembly lower horizontal support  304 . Vertical slide support  601  may attach to two right angle brackets  303  which are in turn attached to vertical slide assembly lower horizontal support  304  as shown in  FIG. 4 , and in this manner vertical slide support  601  is held in place at its lower end. Right angle brackets  303  may attach to vertical slide support  601  using any mechanical attachment means known in the mechanical arts for making a right angle attachment such as right angle brackets utilizing threaded fasteners, welding, or any other means known in the art. Vertical slide  103  attaches to vertical slide support  601  by any means known in the mechanical arts, which may be, for example, a plurality of threaded fasteners. Not shown in  FIG. 4 , but shown in further detail in  FIG. 6 , vertical slide support  601  may, at its upper end, attach to the inner back surface of first transportation case half  105  by at least one vertical slide upper mounting bracket  604  that may either attach to the side or sides of vertical support  601  at its upper end, and also attach the inner back wall of transportation case half  105 , or, alternatively, may attach to the top surface of vertical support  601  at its upper end, and also attach the inner back wall of transportation case half  105 . Vertical slide upper mounting bracket  604  and any right angle bracket used to secure the upper end of vertical slide support  601  may attach to vertical slide support  601  and to the inner surfaces of first transportation case half  105  using any means known in the mechanical arts, which may be, for example, threaded fasteners, rivets, or other fastener as are known to one skilled in the mechanical arts. 
         [0059]    Still referring to  FIG. 4 , carriage assembly  109  is now discussed in more detail. Sliding car  408  is slidingly engaged with vertical slide rail  103  by any means known in the art. In a preferred embodiment, traveling car  408  may comprise a cutout that is complementary to and adapted to accept the cross sectional shape of vertical slide rail  103  in a sliding engagement, forming a vertical slide assembly such that traveling car  408  may slide up and down vertical slide rail  103 . Slide assemblies are well known in the mechanical arts and may take a number of forms and structures, all of which are included herein. For instance, slide assemblies exist which utilize linear bearings riding on tubes or bars; matching cross sections such as depicted in the drawings; and other sliding engagements. Still referring to  FIG. 4 , vertical carriage supports  401 , first horizontal strap  407 , second horizontal strap  405 , third horizontal strap  406  and fourth horizontal strap  403  may be attached as shown in the figure. Vertical carriage supports  401 , first horizontal strap  407 , second horizontal strap  405 , third horizontal strap  406  and fourth horizontal strap  403  may be attached to vertical supports  401  using, for example, male threaded fasteners that are received by matching female threads located in vertical carriage supports  401 , which may be machined directly into vertical carriage supports  401  or may be a separate female-threaded device such as a nut or equivalent. Also attached to vertical carriage supports  401  is cradle  402  having turntable cutout  404 , which is attached to vertical carriage supports  401  by any means known in the art but may be for example attached using male threaded fasteners that are received by matching female threads located in vertical carriage supports  401 , which may be machined directly into vertical carriage supports  401  or may be a separate female-threaded device such as a nut or equivalent. Fourth horizontal strap  403  may be attached to sliding car  408  by any means known in the art but may be, for example, attached using male threaded fasteners that are received by matching female threads located in sliding car  408 . With the elements of carriage assembly  109  thus assembled and held together, it can be seen that carriage assembly  109  may travel vertically up and down vertical slide rail  103  as desired by a user. 
         [0060]    Referring now to  FIG. 5 , the carriage is shown lowered as it would be, for instance, for transportation. Display  101  is not shown for clarity sake. It can easily be seen that case half  102  may be disengaged from case half  105  by unlatching case attaching latches  108  which, prior to unlatching, hold the two transportation case halves together, allowing case half  102  to be removed and connected to case half  105  by bringing the transportation case half openings  120  together and engaging transportation case latches  111 , making a complete shipping container as depicted further in  FIG. 8 . Support plate  106  and casters  104  may alternatively be left attached to transportation case half  105  to allow for ease of moving during shipping and storage, or they may alternatively be removed and housed within the closed case if desired. The space shown on either side of vertical slide  103  may be used to house, store and ship peripheral hardware and cables or other items as desired by the user. 
         [0061]    Referring now to  FIG. 6 , a perspective exploded view of the transportable display apparatus is provided. A first horizontal display support  602  and a second horizontal display support  603  are attached to a rear mounting side of display  101 , securing vertical display support  611  into place by sandwiching vertical display support  611  between first horizontal display support  602  and second horizontal display support  603  and the rear mounting side of the display. First horizontal display support  602  and second horizontal display support  603  may attach to the rear mounting surface of the display using a plurality of male threaded fasteners  607  and  606  or equivalents thereof. Cradle rotating plate  610  is attached to vertical display support  611  by weld tabs  609 , which may be formed as part of cradle rotating plate  610 , and which may be welded to vertical display mount  611 , or, alternatively, may be attached to vertical display mount  611  by any other means of attachment known in the mechanical arts such as, for example, chemical bonding, brazing, or any other means suitable for attaching structural elements as is known. Cradle rotating plate  610  may nest inside cradle  402 , and is adapted to rotatably engage with cradle  402 . Cradle rotating plate  610  rests within cradle  402 , and allows display  101  to be rotated to any desired position. Cradle rotating plate  610  is preferably configured to be circular shaped such that it is received by and rotates within cradle  402 , but may be any shape that allows rotation of cradle rotating plate  610  within cradle  402 . It can be seen that this cradle configuration allows for the rotation of display  101  in the assembled state in a safe and secure manner, as described elsewhere within this disclosure. Fastening hardware  607  and  606  may be comprised of screws, washers and nuts, or may be any other hardware known in the art and suitable for the purpose of assembling the apparatus. Alternatively, the apparatus may by assembled by means known in the art which does not allow easy disassembly, such as riveting, welding, and chemical bonding. The attachments means utilized to assemble the apparatus is not to be construed as a limitation of the apparatus; any means known in the art, whether allowing easy disassembly or not, may be utilized and falls within the scope and breadth of the invention. 
         [0062]    Still referring to  FIG. 6 , linear actuator  619  is depicted. Linear actuator  619  is comprised of a vertical element and a traveling element  625  that translates vertically upon command from linear actuator controller  310 , which is not shown in  FIG. 6  but is shown in  FIG. 4 . Linear actuator controller  301  further comprises an electrical plug for connection to a power source, such as standard house AC power which may comprise 120 VAC. Linear actuators that operate from house power are known in the art. Linear actuator  619  is attached to carriage assembly  109  by linear actuator bracket  608 . Threaded fasteners may be used to attach bracket  608  to linear actuator traveling element  625 , and to attach linear actuator bracket  608  to the rear surfaces of vertical carriage supports  401 , also preferably with threaded fasteners; however, any means of attaching linear actuator bracket to vertical carriage supports  401  and to linear actuator traveling element  625  is included within the scope of the art as equivalent structure. The base of linear actuator  619  is attached to the inner bottom surface of first transportation case half  105  such that when linear actuator  619  is commanded by linear actuator controller  310 , traveling element  625  moves either up or down as commanded, causing carriage assembly  109 , and display  101  if mounted, to also move up or down with traveling element  625 . Linear actuator controller  310  is in electrical communication with linear actuator  619 , and is also in connection with a power source which may be, for example, 120 VAC. Linear actuator  619  may be any linear actuator known in the art that fits within first transportation case  105 , and may, alternatively, operate from 12 VDC, 24 VDC or other voltages. 
         [0063]    Referring now to  FIG. 7 , a perspective view of the invention is shown with display  101  moved to the upper limit of its travel as it may be in a deployed condition. Skirt  701 , which may be adapted to fit within the case for shipping, may cover substantially all or any part of the transportation case halves, support plate  106 , casters  104 , carriage assembly  109  and vertical slide assembly  200 . It can thus be seen that the self-contained case and display apparatus are neatly presented to the viewer. Also, although display  101  is shown in the landscape position, it may be presented in any orientation, including portrait, which the user desires. Skirt  701  is shown as a draping fit over the transportation case halves, but it may also be a substantially tight fit, such as a custom fit, which is intended to provide a neater appearance than the loose fit depicted and may also provide smooth, roughly planar surfaces. The roughly planar surfaces thus formed may be utilized for branding and advertising, and may used to display graphics, words or symbols as desired by the user. 
         [0064]    Referring now to  FIG. 8 , a perspective view of the apparatus is shown in which display  101  has been lowered and case halves  102  and  105  have been assembled together into the transportation position, forming a complete shipping container. It can be seen that the entire apparatus, including, alternatively, the display, comprise one unit for shipping, storage and handling. 
         [0065]    Referring now to  FIG. 9 , an top view cross section is shown in which vertical display support  611  is depicted attached to an alternate embodiment of first horizontal display support  602 . In this alternate embodiment first horizontal display support  602  and second horizontal display support  603  may be fabricated of a sheet metal support of U-shaped cross section, instead of the flat sheet metal cross section as shown, for example, in  FIG. 6 . In this alternate embodiment, first horizontal display support  602  and second horizontal display support  603  may be welded, bonded, or connected by any means known in the mechanical arts for such a connection as between first horizontal display support  602  and second horizontal display support  603  and vertical display support  611 . Cradle  402  is shown with cradle rotating plate  610  nested inside it, such that cradle rotating plate  610  may rotate freely within cradle  402 . Cradle  402  is attached to sliding car  408 , which is slidingly engaged with vertical slide rail  103 . Sliding engagement interfaces  617  and  618  are shown as the point of sliding engagement between sliding car  408  and vertical slide rail  103 . Sliding engagement interfaces  617  and  618  may further be lubricated with any lubricant or may further comprise any material used as a solid bearing surface to aid in reducing friction, such as Teflon® disposed between the sliding engagement interfaces  617  and  618  of sliding car  408  and vertical slide rail  103 . Vertical slide rail  103  is attached to vertical slide support  601 . 
         [0066]    Vertical slide rail  103 , support plate  106 , first vertical slide assembly lower vertical support  301 , second vertical slide assembly lower vertical support  302 , right angle brackets  303 , vertical slide assembly lower horizontal support  304 , vertical carriage supports  401 , cradle  402 , fourth horizontal strap  403 , second horizontal strap  405 , third horizontal strap  406 , first horizontal strap  407 , sliding car  408 , male threads of lock screw  409 , vertical slide support  601 , first horizontal display support  602 , second horizontal display support  603 , vertical slide upper mounting bracket  604 , fasteners  606 , fasteners  607 , linear actuator bracket  608 , cradle rotating plate  610 , and vertical display support  611  are, in a preferred embodiment, fabricated from metal, and further may be fabricated from aluminum or aluminum allows in order to reduce weight. Alternatively, composite and plastic materials may be used. Included within the scope of the invention are all materials used in the mechanical arts for fabricating mechanical structures. 
         [0067]    Referring now to  FIG. 9   a  a cross sectional view of the invention is shown. Sliding car  408  is slidingly engaged with vertical slide rail  103 . Linear actuator traveling element  625  is depicted with an alternate means of attachment to vertical carriage supports from that depicted in  FIG. 6 . In  FIG. 9   a , linear actuator traveling element  625  is attached to vertical carriage supports  401  by angle brackets  620  and  621 . Angle brackets  620  and  621  may be attached to linear actuator traveling element  625  by threaded fasteners or any other equivalent means. Angle brackets  620  and  621  may be attached to vertical carriage supports  401  using male threaded components  622  and  623  threaded into female threaded components  500 . Vertical carriage supports  401  are, in a preferred embodiment, extrusions as are depicted in cross section in  FIG. 9   a . In this manner, which is one of many structural equivalents that are within the scope of the claims, linear actuator traveling element  625  is attached to vertical carriage supports  401  such that when linear actuator traveling element  625  is commanded to move up and down linear actuator  619 , carriage assembly  109  will move with it. 
         [0068]    Referring now to  FIGS. 10-24 , an alternate embodiment of the transportable deployable display apparatus of the invention is shown and taught. First and second transportation case halves are shown in  FIG. 10  assembled in the display position. In this alternate embodiment, vertical slide support  601  is attached to the inner bottom surface of first transportation case  105  by right angle bracket  807 , or, preferably a plurality of right angle brackets  807 . As shown in  FIG. 10 , there may be two right angle brackets attaching vertical slide support  601  to the inner bottom surface of first transportation case  105 , one on either side of vertical slide support  601 . Right angle brackets  807  may be attached to both vertical slide support  601  and the inner bottom surface of first transportation case  105  by one more threaded fasteners. Vertical slide rail  103  is attached to vertical slide support  601  by threaded fasteners or other fastening means as is known in the mechanical arts. Also depicted in  FIG. 10  is lock screw  409  which may comprise a lock screw knob and a male threaded rod which is threadingly engaged with matching female threads in vertical slide car  616 . The male threaded rod portion of lock screw  409  is of sufficient length that it extends through vertical slide car  616  to contact vertical slide rail  103  with sufficient force to keep carriage assembly  109  from sliding down vertical slide rail  103 . 
         [0069]      FIG. 10   a  is a perspective view of an alternate embodiment of the invention depicting display  101  rotating, and also again depicting vertical slide support  601  is attached to the inner bottom surface of first transportation case  105  by right angle bracket  807 , or, preferably a plurality of right angle brackets  807 . 
         [0070]    Referring next to  FIG. 11 , a rear perspective view of an alternate embodiment of the transportable deployable display apparatus of the invention is shown, which depicts display  101  rotating as desired by a user. 
         [0071]    Referring next to  FIG. 12 , a perspective view of an alternate embodiment of the transportable deployable display apparatus is shown, in which the display has been lowered to its lowest position as it would be, for instance, if it were desired to attach case  102  to  105  in order to transport the invention. 
         [0072]    Referring next to  FIG. 13 , a perspective view of an alternate embodiment of the transportable deployable display apparatus is shown, in which carriage assembly  109  is depicted at the upper limits of its travel. In this figure display  101  has been removed for clarity. First horizontal strap  407 , second horizontal strap  405 , third horizontal strap  406  and fourth horizontal strap  403  are depicted attached to vertical carriage supports  401  by threaded fasteners. First horizontal strap  407 , second horizontal strap  405 , third horizontal strap  406  and fourth horizontal strap  403  may also attach to vertical carriage supports  401  by any other equivalent structure or any other method known in the art, as described above. Also depicted is lock screw  409  threaded into sliding car  408 . 
         [0073]    Referring next to  FIG. 14 , a perspective view of an alternate embodiment of the transportable deployable display apparatus is shown, in which carriage assembly  109  is depicted at the lower limits of its travel. In this figure display  101  has been removed for clarity. First horizontal strap  407 , second horizontal strap  405 , third horizontal strap  406  and fourth horizontal strap  403  are depicted attached to vertical carriage supports  401  by threaded fasteners  809 . First horizontal strap  407 , second horizontal strap  405 , third horizontal strap  406  and fourth horizontal strap  403  may also attach to vertical carriage supports  401  by any other equivalent structure or any other method known in the art, as described above. Also depicted is lock screw  409  threaded into sliding car  408 . 
         [0074]    Referring next to  FIG. 15 , a rear view of an alternate embodiment of the invention is shown, with the transportation cases not shown for clarity. First horizontal mounting strap  602  and second horizontal mounting strap  603  are attached to the rear of display  101  by threaded fasteners  606 , and are also attached to vertical display support  611  by threaded fasteners  607 . 
         [0075]    Referring next to  FIG. 16 , a side view of an alternate embodiment of the invention is shown, with the transportation cases not shown for clarity. Carriage right angle brackets  801  are attached to vertical carriage supports  401  as shown using, preferably, threaded fasteners; and carriage support plate  802  is attached to carriage right angle brackets  801  using, preferably, threaded fasteners. Alternate means of fastening such as rivets or other fasteners, or unitary construction such as welding, molding or casting or their equivalents may also be used as attachment means. 
         [0076]      FIG. 17  depicts a cross sectional view of vertical slide support  601  attached to vertical slide rail  103 , and an alternate embodiment of sliding car  408  slidingly engaged with vertical slide rail  103 . Vertical carriage supports  401  are attached via threaded fasteners  809  to first horizontal strap  407 . Lock screw  409  threads into female threads in sliding car  408  and is used to prevent movement of sliding car  408  when tightened so as to extend and make contact with vertical rail  103 . Also shown are right angle brackets which mount vertical slide support to the inner bottom surface of first transportation case half  105 . 
         [0077]      FIG. 18  is a cross sectional view depicting an embodiment of cradle rotating plate  610  as nested within cradle  402 , providing rotating means allowing display  101  to rotate as desired. 
         [0078]      FIG. 19  is a top view showing that a plurality of threaded fasteners  806  attaches carriage support plate  802  to right angle brackets  801 , and showing cover plates  805  attached to the top surface of vertical carriage supports  401  by threaded fasteners  807 . 
         [0079]    Referring now to  FIG. 20 , sliding car  408  is adapted to receive the male threads of lock screw  409 . Fourth horizontal strap  403  may be attached to vertical carriage supports  401  by threaded fasteners  809  which may also include washer  810 . 
         [0080]    Referring now to  FIGS. 21-24 , perspective views are shown of an alternate embodiment of the invention to provide additional clarity to the disclosure. Referring to  FIG. 22 , support structure  615  is attached to cradle rotating plate  610  and to vertical support  611  by any means known in the art, including but not limited to welding, chemical bonding, threaded fasteners, or any means known in the mechanical art for attaching structures. In this manner, vertical support  611  is affixed to support structure  615 , which is in turn affixed to cradle rotating plate  610 . Thus, when display is acted upon encouraging rotation, cradle rotating plate  610  will rotate in cradle  402 . 
         [0081]    Although a detailed description as provided in the attachments contains many specifics for the purposes of illustration, anyone of ordinary skill in the art will appreciate that many variations and alterations to the following details are within the scope of the invention. Accordingly, the following preferred embodiments of the invention are set forth without any loss of generality to, and without imposing limitations upon, the claimed invention. Thus the scope of the invention should be determined by the disclosed embodiments and their legal equivalents, and not merely by the preferred examples or embodiments given.