Abstract:
A display counter section includes a lower base portion, an upper base portion, and a light. The upper display portion defines a hollow interior, and includes translucent panels and a metal top. The translucent panels enclose the hollow interior of the upper display portion. The metal top extends over the hollow interior and the translucent panels such that the display counter section is configured to only display products on a top of the metal top. The top of the metal top defines a plurality of uniformly shaped sockets to receive a plurality of product display racks. The light is maintained within the hollow interior backlighting the translucent from the hollow interior by the light.

Description:
CROSS-REFERENCE TO RELATED APPLICATION 
       [0001]    This application is a continuation of and claims priority to U.S. patent application Ser. No. 13/096,879, filed Apr. 28, 2011, which is a continuation-in-part of and claims priority to U.S. patent application Ser. No. 12/826,472, filed Jun. 29, 2010, now abandoned, all of which are incorporated herein by reference. 
     
    
     BACKGROUND 
       [0002]    Retail stores typically present products to patrons on or in displays. Product displays include shelves, display spinners, peg boards with hooks, counters, and display cases. A single retail store may include each type of display in a different region of the store and may use a given type of displays for different types of products. 
         [0003]    Display cases are often used to display products of substantial value, which are likely targets for shoplifters. For example, fishing reels may be displayed in a transparent display case in the sporting goods department. Electronic games for personal entertainment devices, often sold in the form of game cartridges, may be housed in a locked glass front display case. Jewelry might be displayed in a manner similar to the fishing reels, described above, with the addition of counter top spinners to display items such as necklaces and earrings. 
         [0004]    When a customer asks to inspect a jewelry item in the display case, an employee of the retail store unlocks the display case and allows the customer to view and interact with the product. This approach has the advantage of reducing the incidence of shoplifting for the high value jewelry items, particularly those stored within the secure display case. 
         [0005]    Given the secure nature of such jewelry displays, the individual display cases are often arranged in a rectangular pattern having one or more gaps that permit employees to access the interior area. This area is usually restricted to employees only. It sometimes includes cash registers, additional jewelry inventory, and other resources for use by store employees. 
         [0006]    Alternatively, such display cases might be arranged along a wall. In such arrangements the employees enter at the end of the line of display cases and the wall typically has cabinetry and shelving containing registers, inventory, or other materials for use by store personnel only. 
       SUMMARY 
       [0007]    One aspect of the present invention relates to a display counter section including a lower base portion, an upper base portion, and a light. The upper display portion is positioned on top of the lower base portion, defines a hollow interior, and includes translucent panels and a metal top. The translucent panels enclose the hollow interior of the upper display portion, wherein the translucent panels extend around a substantial entirety of an outermost periphery of upper display portion in a manner substantially surrounding the hollow interior and forming the hollow interior to substantially cover an entirety of a top of the lower base portion. The metal top extends over the hollow interior and the translucent panels such that the display counter section is configured to only display products on a side of the metal top opposite the hollow interior. The side of the metal top opposite the hollow interior defines a plurality of uniformly shaped sockets to receive a plurality of differently configured product display racks that have downwardly extending portions configured to mate with one or more of the plurality of uniformly shaped sockets. The light is maintained within the hollow interior such that the translucent panels are backlit from the hollow interior by the light. 
         [0008]    The details of one or more implementations are set forth in the accompanying drawings and description below. Other features, objects, and advantages will be apparent from the description and drawings, and from the claims. 
     
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         [0009]      FIG. 1  shows a perspective back view of an example product display system with three display counters. 
           [0010]      FIG. 2  shows a perspective back view of another example product display system with a height island. 
           [0011]      FIG. 3  shows a perspective front view of an example product display system. 
           [0012]      FIG. 4  shows a perspective view of an example section of a display counter 
           [0013]      FIG. 5  shows a perspective view of an example section of a display counter with a display spinner on top of the section. 
           [0014]      FIG. 6  is a schematic horizontal cross section of a product display system. 
       
    
    
       [0015]    Like reference symbols in various drawing indicate like elements. 
       DETAILED DESCRIPTION 
       [0016]    One illustrative product display system is used to present products or Objects to a retail customer. The product display system includes two “L” shaped display counters and one rectangular display counter island positioned between the two “L” shaped counters. A customer is able to approach all sides of the product display system in order to view products presented on the product display system. Each of the “L” shaped counters include a first and a second counter portion, with the first portion extending along a horizontal axis and the second portion extending along a lateral axis perpendicular to the horizontal axis. The second portions of the two “L” shaped display counters extend towards one another and are spaced apart. The first portions of the two “L” shaped counters are parallel to each other. In some implementations, the layout of the product display system increases sales. In some implementations, the product display system creates a sense of being “closed in” or otherwise provides a sense of increased security monitoring and thereby deters shoplifting. 
         [0017]    The two “L” shaped display counters include a lower base portion and an upper display portion. In some implementations, the upper display portion is translucent or transparent. In some implementations, translucent display portions are backlit from an internal cavity of the counter in order to allow a customer to more easily view products presented on the display portion. 
         [0018]    In some implementations, the height of the display counter island is the same as the height of the two “L” shaped display counters. In other implementations, the height of the island is less than the height of the two “L” shaped display counters. 
         [0019]    In some implementations, the tops of the counters include keyed openings. In some implementations, the keyed openings receive display racks that present products to a customer. The keyed openings mate with product displays (e.g., a display spinner or display shelf) having complementary keys in order to present products to a customer. 
         [0020]    The product display system is used to present jewelry to a customer at a retail store. In other implementations, the product display system presents objects in a museum. In still other implementations, the product display system presents electronics to a customer at a retail store. For example, cellular phones or music players rest on a top surface of the upper display portions of the two “L” shaped counters and the display counter island. 
         [0021]    While reference will be made below to a jewelry display system, other forms of display systems are considered in accordance with the description below. 
         [0022]      FIG. 1  shows a perspective view of an example of a product display system  100 . The product display system  100  is located at a retail store. The product display system  100  includes a first “L” shaped counter  102 , a second “L” shaped counter  104 , and a first display counter island  106 . Display racks, shelves, and spinners rest upon the first “L” shaped counter  102 , the second “L” shaped counter  104 , and the first display counter island  106  in order to present jewelry to a customer at the retail store, as described below. In other implementations, electronic devices or museum artifacts rest upon a first top surface  108  of the first “L” shaped counter  102 , a second top surface  110  of the second “L” shaped counter  104 , and a third top surface  112  of the first display counter island  106 . 
         [0023]    In some implementations, a customer is able to approach all sides of the first “L” shaped counter  102 , the second “L” shaped counter  104 , and the first display counter island  106 . In some implementations, allowing a customer to approach all sides of the product display system  100  increases sales. For example, more customers interact with the product display system  100  at the same time by approaching multiple sides of the product display system  100  compared to approaching only the outside of the product display system  100 . 
         [0024]    In some implementations, the product display system  100  appears similar to a traditional jewelry display counter that is only approachable from a single side. For example, the product display system  100  creates a sense of security and reduces shoplifting by appearing similar to a traditional jewelry display counter. 
         [0025]    The first “L” shaped counter  102  includes a first lower base portion  114  and a first upper display portion  116 . The first lower base portion  114  is made from plastic. In other implementations, the first lower base portion  114  is made from wood. In some implementations, the first lower base portion  114  is laminated. One or more legs  118  support the first lower base portion  114 . In some implementations, the first lower base portion  114  includes a drawer or shelf in the interior of the first lower base portion  114 . 
         [0026]    The first upper display portion  116  is translucent. The first upper display portion  116  is made from plastic (e.g., acrylic). In other implementations, the first upper display portion  116  is made from glass. For example, the first upper display portion  116  includes frosted glass. In some implementations, the first upper display portion  116  is hollow and includes a base made from wood and the top and sides of the first upper display portion  116  are made from plastic. The top, bottom, and sides of the first upper display portion  116  are held together with a metal frame. 
         [0027]    In some implementations, the first upper display portion  116  includes a light within a hollow interior of the first upper display portion  116 . In some implementations, the light enhances the appearance of the product display system  100 . In some implementations, the light attracts a customer to products presented on the product display system  100 . 
         [0028]    In some implementations, the first upper display portion  116  and the first lower base portion  114  include three sections, a first longitudinal section  120 , a first corner section  122 , and a first lateral section  124 . Each of the first longitudinal section  120 , the first corner section  122 , and the first lateral section  124  are manufactured as separate pieces. The first longitudinal section  120  and the first lateral section  124  are the same height. For example, the first longitudinal section  120  and the first lateral section  124  have a height between about 30 inches and about 45 inches. For example, the first longitudinal section  120  and the first lateral section  124  have a height between about 33 inches and about 40 inches, e.g., a height of about 34 inches. The first corner section  122  has a height less than the height of the first longitudinal section  120 . For example, the first corner section  122  has a height between about 15 inches and about 30 inches. For example, the first corner section  122  has a height between about 20 inches and 25 inches, e.g., a height of about 22 inches. 
         [0029]    In some implementations, the first longitudinal section  120  or the first lateral section  124  include more than one section. For example, the first longitudinal section  120  includes a first display section  126  and a second display section  128  and the first lateral section  124  includes a third display section  130 . In another example, the first longitudinal section  120  includes two display sections and the first lateral section  124  includes two display sections. In some implementations, each of the first display section  126 , the second display section  128 , and the third display section  130  include a light. 
         [0030]    In some implementations, the first longitudinal section  120  has a width between about 80 inches and about 120 inches. The first longitudinal section  120  has a depth between about 20 inches and about 40 inches. For example, the first longitudinal section  120  has a width between about 90 inches and about 110 inches. For example, the first longitudinal section  120  has a depth between about 25 inches and about 35 inches. In some implementations, the first longitudinal section  120  has a width of about 100 inches and a depth of about 30 inches. The first longitudinal section  120  has a rectangular vertical cross section and a rectangular horizontal cross section. 
         [0031]    The first lateral section  124  has a width between about 40 inches and about 60 inches. The first lateral section  124  has a depth between about 20 inches and about 40 inches. For example, the first lateral section  124  has a width between about 45 inches and about 55 inches. For example, the first lateral section  124  has a depth between about 25 inches and about 35 inches. In some implementations, the first lateral section  124  has a width of about 50 inches and a depth of about 30 inches. The first lateral section  124  has a rectangular vertical cross section and a rectangular horizontal cross section. 
         [0032]    The first corner section  122  has a rectangular vertical cross section and a square horizontal cross section. In some implementations, the first corner section  122  has a circular horizontal cross section. The first corner section  122  has a width between about 20 inches and about 60 inches. For example, the first corner section  122  has a width between about 25 inches and about 50 inches. The first corner section  122  has a depth between about 20 inches and about 40 inches. For example, the first corner section  122  has a depth between about 25 inches and about 35 inches. In some implementations, the first corner section  122  has a width and depth of about 30 inches. 
         [0033]    The second “L” shaped counter  104  includes a second lower base portion  132  and a second upper display portion  134 . The second lower base portion  132  has a shape and dimensions similar to the first lower base portion  114  as described above with reference to the first “L” shaped counter  102 . The second upper display portion  134  has a shape and dimensions similar to the first upper display portion  116 . 
         [0034]    In some implementations, the size and shape of the second upper display portion  134  complement the size and shape of the second lower base portion  132 . For example, when the second lower base portion  132  has a circular horizontal cross section, the second upper display portion  134  has an elliptical horizontal cross section. 
         [0035]    The second lower base portion  132  is supported by one or more legs  136 . In some implementations, the second lower base portion  132  and the legs  136  are made from a unitary piece. 
         [0036]    In some implementations, the second lower base portion  132  and the second upper display portion  134  include three sections, a second longitudinal section  138 , a second corner section  140 , and a second lateral section  142 . The second longitudinal section  138  has the same shape and dimensions as the first longitudinal section  120 . The second corner section  140  has the same shape and dimensions as the first corner section  122 . The second lateral section  142  has the same shape and dimensions as the first lateral section  124 . 
         [0037]    The first lateral section  124  and the second lateral section  142  are spaced apart. For example, the distance between the first lateral section  124  and the second lateral section  142  is between about 36 inches and about 72 inches. For example, the distance separating the first lateral section  124  and the second lateral section  142  is between about 40 inches and about 60 inches. In some implementations, the distance is about 50 inches. 
         [0038]    The first display counter island  106  includes a third lower base portion  144  and one or more legs  146 . The third lower base portion  144  has a rectangular vertical cross section and a rectangular horizontal cross section. The third lower base portion  144  has a height between about 20 inches and about 36 inches. For example, the third lower base portion  144  has a height between about 21 inches and about 30 inches, e.g., a height of 21 13/16 inches. The third lower base portion  144  has a width between about 20 inches and about 40 inches. For example, the third lower base portion  144  has a width between about 25 inches and about 35 inches, e.g., a width of 29¾ inches. The third lower base portion  144  has a depth between about 20 inches and about 40 inches. For example, the third lower base portion  144  has a depth between about 25 inches and about 35 inches, e.g., and a depth of about 30 inches. 
         [0039]    The first display counter island  106  is spaced evenly between the first longitudinal section  120  and the second longitudinal section  138 . For example, the first display counter island  106  is between about 36 inches and about 84 inches apart from the first longitudinal section  120 . For example, the first display counter island  106  is between about 50 inches and about 70 inches apart from the first longitudinal section  120 . For example, the first display counter island  106  is 60 inches apart from the first longitudinal section  120  and 60 inches apart from the second longitudinal section  138 . In some implementations, the distance between the first longitudinal section  120  and the first display counter island  106  is different than the distance between the first display counter island  106  and the second longitudinal section  138 . 
         [0040]    The first display counter island  106  is spaced apart from the first lateral section  124  and the second lateral section  142 . For example, the distance between the first display counter island  106  and the first lateral section  124  is between about 30 inches and about 72 inches. Preferably, the distance between the first display counter island  106  and the first lateral section  124  is between about 30 inches and about 48 inches, e.g., about 36 inches. In some implementations, the first display counter island  106  is the same distance from the first lateral section  124  and the second lateral section  142 . 
         [0041]    A display spinner  148  rests upon the first corner section  122 . A similar display spinner rests upon the second corner section  140 . The top surface of the first corner section  122  and the second corner section  140  include one or more keyed openings  150 . The keyed openings  150  receive rods extending downward from the bottom of the display spinner  148  in order to hold the display spinner  148  in place on the counter. In some implementations, the keyed openings  150  receive inserts from display racks used to present products to a customer, as described in more detail below. 
         [0042]    The display spinner  148  presents products to a customer. For example, a customer rotates the display spinner  148  while browsing through products presented on the display spinner  148 . 
         [0043]    A display spinner (not shown) rests upon the third top surface  112  of the first display counter island  106 . The third top surface  112  includes keyed openings that receive complementary inserts that extend downward from the bottom of the display spinner. For example, the keyed openings allow the display spinner to attach to the first display counter island  106  and stay in place without moving. Alternatively, apertures in the keys permit the use of a threaded bolt or pin to attach the spinner to the island. 
         [0044]      FIG. 2  shows a perspective view of another example of a product display system  200 . The product display system  200  includes a third “L” shaped counter  202 , a fourth “L” shaped counter  204 , and a second display counter island  206 . 
         [0045]    The second display counter island  206  includes a fourth lower base portion  208  and a fourth upper display portion  210 . 
         [0046]    In some implementations, the fourth lower base portion  208  is similar to the third lower base portion  144 . For example, the second display counter island  206  is modular and removing the fourth upper display portion  210  creates a display counter island similar to the first display counter island  106 . For example, keyed openings on the top of the fourth lower base portion  208  receive rods extending downward from the bottom of the fourth upper display portion  210  in order to hold the fourth upper display portion  210  in place on the fourth lower base portion  208 . 
         [0047]    The fourth upper display portion  210  includes four side panels  212 , atop panel  214 , and a bottom panel (not shown). The side panels  212 , the top panel  214 , and the bottom panel are connected with a metal frame. Each of the side panels  212  and the bottom panel are made from plastic. The top panel  214  is made from metal and includes sixty-six keyed openings  216   a - b.  The keyed openings  216   a - b  are configured to receive display racks as described in more detail below. In some implementations, the top panel  214  includes between twenty and one hundred keyed openings, preferably between thirty-six and sixty-six keyed openings. 
         [0048]    A customer is able to view products presented on the second display counter island  206  (or display racks on the second display counter island  206 ) from all sides of the second display counter island  206 . A customer is able to view and interact with products presented on the third “L” shaped counter  202 , and the fourth “L” shaped counter  204  from all sides of the counters. In some implementations, the closeness of the counters creates a sense of store security and reduces the chance of a customer shoplifting products presented in the product display system  200 . 
         [0049]    The second display counter island  206  has a height between about 20 inches and about 40 inches. For example, the second display counter island  206  has a height between about 25 inches and about 35 inches, e.g., a height of about 34 inches. The second display counter island  206  has a width between about 36 inches and about 80 inches. For example, the second display counter island has a width between about 40 inches and about 72 inches, e.g., a width of 49¾ inches. The second display counter island  206  has a depth between about 20 inches and about 40 inches. For example, the second display counter island  206  has a depth between about 25 inches and about 35 inches, e.g., and a depth of about 30 inches. For example, the ends of the second display counter island  206  do not extend past the ends of the third “L” shaped counter  202  and the fourth “L” shaped counter  204 . In some implementations, the second display counter island  206  has a width of about 64 inches and a depth of about 30 inches. For example, a near end of the second display counter island  206  coincides with the near ends of the third “L” shaped counter  202  and the fourth “L” shaped counter  204 . 
         [0050]    In some implementations, the second display counter island  206  includes two sections. For example, a first section is a half height counter (e.g., similar to the first display counter island  106 ) and a second section is a full height counter (e.g., similar to the second display counter island  206 ). For example, the second display counter island  206  has a width of about 80 inches and a depth of about 30 inches. 
         [0051]    In certain embodiments, the second display counter island  206  is taller than the third “L” shaped counter  202 . For example, the second display counter island has a height of 40 inches. 
         [0052]    The third “L” shaped counter  202  includes a third corner section  218 . The third corner section  218  has a height between about 20 inches and about 46 inches. For example, the third corner section  218  has a height between about 25 inches and about 40 inches, e.g., a height of about 34 inches. The third corner section  218  includes a top surface  220  for presenting jewelry. In some implementations, the top surface  220  includes thirty-six keyed openings for receiving jewelry display racks. 
         [0053]    The fourth “L” shaped counter  204  includes a fourth corner section  222 . The fourth corner section  222  has a shape and dimensions similar to the shape and dimensions of the third corner section  218 . 
         [0054]    The fourth corner section  222  includes a fifth lower base portion  224  and a fifth upper display portion  226 . One or more legs  228  are connected to the fifth lower base portion  224 . 
         [0055]    The third “L” shaped counter  202  includes a third longitudinal section  230  and a third lateral section  232 . The fourth “L” shaped counter includes a fourth longitudinal section  234  and a fourth lateral section  236 . The third longitudinal section  230  and the fourth longitudinal section  234  are parallel and spaced between about 120 inches to about 200 inches apart from each other. For example, the third longitudinal section  230  and the fourth longitudinal section  234  are between about 120 inches to about 160 inches apart, e.g., about 150 inches apart from each other. For example, the third longitudinal section  230  extends along a first axis, the fourth longitudinal section  234  extends along a second axis, and the first axis is parallel to the second axis. 
         [0056]    The third lateral section  232  extends perpendicularly from the third longitudinal section  230  and toward the fourth “L” shaped counter  204 . For example, the third lateral section  232  extends along a third axis, and the third axis is perpendicular to the first axis. The fourth lateral section  236  extends perpendicularly from the fourth longitudinal section  234  and toward the third “L” shaped counter  202 . For example, the fourth lateral section  236  extends along a fourth axis, and the fourth axis is perpendicular to the second axis. 
         [0057]    The third lateral section  232  is between about 36 inches and about 90 inches apart from the fourth lateral section  236 . For example, the third lateral section  232  and the fourth lateral section  236  are between about 48 inches and about 72 inches apart, e.g., the third lateral section  232  and the fourth lateral section  236  are about 50 inches apart. The third lateral section  232  and the fourth lateral section  236  extend along the same axis. The third axis and the fourth axis are coincident in certain embodiments. 
         [0058]      FIG. 3  shows a front perspective view of an example of a product display system  300 . In some implementations, the product display system  300  is the same as the product display system  100  or the product display system  200 . The product display system  300  includes a fifth “L” shaped counter  302 , a sixth “L” shaped counter  304 , a third display counter island  306 , and a display counter  308 . The display counter  308  includes a first section  310 , a second section  312 , and a third section  314 . 
         [0059]    The first section  310  and the second section  312  support one or more product display shelves  316 . For example, jewelry is presented upon the product display shelves  316 . In some implementations, frames supporting product hooks rest upon top surfaces of the first section  310  and the second section  312 . The third section  314  supports a display spinner  318 , described in more detail below. In other implementations, the first section  310 , the second section  312 , and the third section  314  include an upper display portion similar to the first lateral section  124  and described below with reference to  FIG. 4 . 
         [0060]    In some implementations, the product display system  300  includes three display counters (e.g., the display counter  308 ). For example, a first display counter (e.g., the display counter  308 ) coincides with the sixth “L” shaped counter  304 ; a second display counter coincides with the third display counter island  306 ; and a third display counter coincides with the fifth “L” shaped counter  302 . 
         [0061]      FIG. 4  shows an example of a full height counter  400 . The full height counter  400  supports a plurality of differently configured jewelry display racks. The jewelry display racks present jewelry to a customer. 
         [0062]    The first longitudinal section  120  and the first lateral section  124  include a full height counter (e.g., similar to the full height counter  400 ). In some implementations, the first longitudinal section  120  includes two full height counters. For example, the two full height counters are connected together with clasps. In some implementations, the third corner section  218 , the first display section  126 , the third display section  130 , the second display counter island  206 , or the first section  310  are a full height counter (e.g., similar to the full height counter  400 ). The full height counter  400  includes a lower base portion  402  and an upper display portion  404 . The lower base portion  402  is made from wood. In some implementations, the lower base portion  402  is made from metal and in others it is made from plastic. In certain embodiments, the lower base portion  402  comprises a laminate with a wood core. The lower base portion  402  has a rectangular horizontal cross section and a rectangular vertical cross section. 
         [0063]    The lower base portion  402  has a height between about 10 inches and about 20 inches. For example, the lower base portion  402  has a height between about 12 inches and about 18 inches, e.g., a height of about 14 inches. The lower base portion  402  has a width between about 30 inches and about 60 inches. For example, the lower base portion  402  has a width between about 40 inches and about 55 inches, e.g., a width of 48 inches. The lower base portion  402  has a depth between about 20 inches and about 40 inches. For example, the lower base portion  402  has a depth between about 25 inches and about 35 inches, e.g., and a depth of 28 inches. In some implementations, the lower base portion  402  has a square horizontal cross section. In some implementations, the lower base portion  402  has a square vertical cross section. In some implementations, the lower base portion  402  has an elliptical horizontal cross section. 
         [0064]    The lower base portion  402  includes four side panels, a top panel, and a bottom panel. The interior of the lower base portion  402  is hollow. In some implementations, a wood frame attaches the panels of the lower base portion  402  together from the inside of the lower base portion. In some implementations, the frame is made from metal. 
         [0065]    In some implementations, the lower base portion  402  includes a drawer in one of the sides. In some implementations, the lower base portion  402  includes a shelf and a door covering the shelf 
         [0066]    The lower base portion  402  is attached to a support frame  406 . The support frame  406  is made from metal. The support frame  406  includes one or more legs  408 . The support frame  406  and the legs  408  are made from a unitary piece In some implementations, the support frame  406  is made from wood. In some implementations, the support frame  406  is made from plastic. In some implementations, the support frame  406  and each of the legs  408  are separate pieces. 
         [0067]    The upper display portion  404  is made from glass and metal. For example, the upper display portion  404  includes a metal top  410 , four glass sides  412 , and a metal frame  414 . 
         [0068]    In some implementations, the upper display portion  404  includes two glass sides  412  and two plastic sides. For example, when the full height counter  400  is used as the first corner section  122 , the two sides that are hidden are plastic. In some implementations, the two hidden sides are wood. In certain implementations, part of the upper display portion  404  is made from glass or plastic, either translucent or opaque. In some implementations, two of the sides  412  are translucent plastic and the other two sides are opaque plastic. 
         [0069]    The upper display portion  404  has a rectangular horizontal cross section and a rectangular vertical cross section. The upper display portion  404  has a height between about 10 inches and about 24 inches. For example, the upper display portion  404  has a height between about 12 inches and about 16 inches. The upper display portion  404  has a width between about 30 inches and about 75 inches. For example, the upper display portion  404  has a width between about 40 inches and about 60 inches, e.g., a width of about 50 inches. The upper display portion  404  has a depth between about 20 inches and about 40 inches. For example, the upper display portion  404  has a depth between about 25 inches and about 35 inches, e.g., and a depth of about 30 inches. In some implementations, the upper display portion  404  has a square horizontal cross section. In some implementations, the upper display portion  404  has a square vertical cross section. In some implementations, the upper display portion  404  has an elliptical horizontal cross section. 
         [0070]    The top  410  includes sixty keyed openings  416   a - b  for supporting a display rack  418 . In other implementations, the top  410  includes between about twenty-five keyed openings and about eighty keyed openings. The centers of the keyed openings  416   a - b  are evenly spaced between about 2 inches and about 12 inches apart, e.g., about 5 inches apart. Each of the keyed openings  416   a - b  may be formed in metal inserts to the top  410 , which may be otherwise comprised of wood and protective laminate. In other implementations, the top  410  is formed in a mold with the keyed openings  416   a - b  defined in the mold. In some implementations, each of the keyed openings  416   a - b  is milled or drilled in a metal sheet that constitutes top  410 . 
         [0071]    The display rack  418  includes a first pin  420   a  and a second pin  420   b  that extend from the bottom of the display rack  418 . The first pin  420   a  and the second pin  420   b  are shaped to fit into the keyed openings  416   a - b  and hold the display rack  418  in place. The display rack  418  includes one or more hooks to support jewelry. For example, the display rack  418  includes a hook to present a necklace to a customer. In some implementations, the display rack  418  includes hooks to present earrings to a customer. 
         [0072]    The first pin  420   a  and the second pin  420   b  allow the display rack  418  to be placed in different positions on the metal top  410  depending on the products presented on the full height counter  400 . In some implementations, more than one display rack is inserted into the keyed openings  416   a - b  for presenting products to a customer. 
         [0073]    In some implementations, a necklace display rack  422  is inserted into the keyed openings  416   a - b  for presenting one or more necklaces to a customer. The necklace display rack  422  is positioned on the metal top  410  to allow a customer to easily view and interact with products presented on the necklace display rack  422 . 
         [0074]    A bracelet display rack  424  includes a vertical bar and a horizontal bar forming a “T.” A customer browses through bracelets hanging from the horizontal bar. A bottom end of the vertical bar includes a pin formed to fit into the keyed openings  416   a - b.  The pin allows the bracelet display rack  424  to be placed in any of the keyed openings  416   a - h.  A customer can interact and view bracelets located on the bracelet display rack  424  from any side of the full height counter  400 . 
         [0075]    An earring display rack  426  presents multiple pairs of earrings to a customer. The earring display rack  426  includes two pins extending from the bottom of the earring display rack  426  that fit into the keyed openings  416   a - b.  The two pins hold the earring display rack  426  in place and allow the earring display rack  426  to be positioned on the metal top  410 . 
         [0076]    A product display rack  428  presents multiple necklaces and bracelets to a customer. The product display rack  428  includes two pins extending from the bottom of the product display rack  428 . The pins are formed to fit into the keyed openings  416   a - b.  In some implementations, the pins fit into two keyed openings that are next to one another. In other implementations, the pins fit into keyed openings that are separated from one another. The pins allow the product display rack  428  to be positioned at different places on the metal top  410 . 
         [0077]    The keyed openings  416   a - b  allow multiple display racks to be supported by the full height counter  400 . In some implementations, the display racks are designed differently to present different types of products to a customer or to present the same type of product to a customer in a different way. The keyed openings  416   a - b  allow multiple display racks to be positioned in different locations on the metal top  410  depending on the products presented on the display racks. 
         [0078]    In some implementations, the upper display portion  404  includes a cavity with a light  430 . The glass sides  412  allow the light  430  to attract a customer to products presented on the full height counter  400 . In some implementations, the metal top  410  is partially made from glass or plastic in order to highlight products presented on the full height counter  400 . 
         [0079]      FIG. 5  shows an example of a half height counter  500 . The half height counter  500  supports a display spinner for presenting products to a customer. The customer browses through the products on the display spinner by rotating the display spinner. In some implementations, the first corner section  122 , the first display section  126 , the third display section  130 , the first display counter island  106 , or the first section  310  are a half height counter (e.g., the half height counter  500 ). 
         [0080]    The half height counter  500  includes a lower base portion  502  and a display spinner  504 . The display spinner  504  is made from plastic. A base  506  of the display spinner  504  rests upon the lower base portion  502 . In some implementations, the lower base portion  502  includes keyed openings on the top of the lower base portion  502 . The base  506  includes multiple rods extending downward from the bottom of the base  506 . The rods are received by the keyed openings in the top of the lower base portion  502  and hold the display spinner  504  in place. 
         [0081]    The lower base portion  502  is made from wood. The lower base portion  502  includes a bottom panel, a top panel, and four side panels. In some implementations, the lower base portion  502  includes a drawer or a shelf in the interior of the lower base portion  502 . In some implementations, the lower base portion  502  is made from plastic. In some implementations, the lower base portion  502  is made from metal. 
         [0082]    In some implementations, the half height counter  500  is modular. For example, the lower base portion  502  connects to the upper display portion  404 . In some implementations, the upper display portion  404  attaches to the lower base portion  502  with rods that extend downward from the bottom of the upper display portion  404 . For example, the rods insert into keyed openings on the top of the lower base portion  502 . 
         [0083]    The lower base portion  502  has a square horizontal cross section and a rectangular vertical cross section. The lower base portion  502  has a height between about 10 inches and about 20 inches, e.g., a height of about 14 or 15 inches. The lower base portion  502  has a width between about 20 inches and about 40 inches. For example, the lower base portion  502  has a width between about 25 inches and about 30 inches, e.g., a width of about 28 inches. The lower base portion  502  has a depth between about 20 inches and about 40 inches. For example, the lower base portion  502  has a depth between about 25 inches and about 30 inches, e.g., and a depth of about 28 or 30 inches. In some implementations, the lower base portion  502  has a rectangular horizontal cross section. In some implementations, the lower base portion  502  has a square vertical cross section. In some implementations, the lower base portion  502  has a circular horizontal cross section. 
         [0084]    The lower base portion  502  is supported by a support frame  508 . The support frame  508  includes one or more legs  510 . The support frame  508  is made from a single piece of metal. In some implementations, the support frame  508  attaches to four wheels (not shown) that allow the half height counter  500  to be easily moved. In some implementations, the support frame  508  does riot include the legs  510 . In some implementations, the support frame  508  is made from wood. In some implementations, the support frame  508  is made from plastic. 
         [0085]      FIG. 6  is an example of a floor plan layout  600  for a product display system, such as the product display system  100 . The floor plan layout  600  is a horizontal cross section of a product display system. The floor plan layout  600  includes a right “L” shaped counter  602 , a left “L” shaped counter  604 , and a center display island  606 . In some implementations, products are place on the top surfaces of the right “L” shaped counter  602 , the left “L” shaped counter  604 , and the center display island  606  for presentation to a customer. In some implementations, product supports, such as display spinners, racks, or shelves, rest on the top of the right “L” shaped counter  602 , the left “L” shaped counter  604 , or the center display island  606 . 
         [0086]    The right “L” shaped counter  602  includes a first longitudinal portion and a first lateral portion. The first longitudinal portion extends along a first longitudinal axis L 1 . The first longitudinal portion includes three sections, a first section  608 , a second section  610 , and a third section  612 . The first lateral portion extends along a first lateral axis L 2 . The lateral axis L 2  is perpendicular to the longitudinal axis L 1 . The first lateral portion includes a fourth section  614 . In some implementations, the first longitudinal portion includes between two and eight sections. In some implementations, the first lateral portion includes between one and five sections. 
         [0087]    In some implementations, the first section  608 , the second section  610 , and the fourth section  614  include full height counters, such as the full height counter  400 . In some implementations, the first section  608  is a half height counter, such as the half height counter  500 . The third section  612  is a half height counter, such as the half height counter  500 . In some implementations, the third section  612  is a full height counter. 
         [0088]    The left “L” shaped counter  604  includes a second longitudinal portion and a second lateral portion. The second longitudinal portion extends along a second longitudinal axis L 3  parallel to the first longitudinal axis L 1 . The second longitudinal portion includes three sections, a fifth section  616 , a sixth section  618 , and a seventh section  620 . The second lateral portion extends along a second lateral axis L 4 . The second lateral axis L 4  is perpendicular to the second longitudinal axis L 3 . The second lateral axis L 4  coincides with the first lateral axis L 2 . The second lateral portion includes an eighth section  622 . In some implementations, the second longitudinal portion and the second lateral portion include the same number of sections (e.g., they both include three sections). 
         [0089]    The fourth section  614  and the eighth section  622  are spaced apart a distance D 1 . In some implementations, the distance D 1  is between about 30 inches and about 80 inches, e.g., about 50 inches. 
         [0090]    The fifth section  616  has a width W and a depth D. The width W is between about 25 inches and about 80 inches, e.g. 49¾ inches. The depth D is between about 20 inches and about 40 inches, e.g., about 29¾ inches. In some implementations, both the width W and the depth D are the same (e.g., 29¾ inches). In some implementations, the other sections of the right “L” shaped counter  602  and the left “L” shaped counter  604  have the same dimensions as the fifth section  614 . 
         [0091]    The center display island  606  includes a ninth section  624 . In some implementations, the center display island  606  includes between two and four sections. In some implementations, the center display island is rectangular. In some implementations, the center display island  606  is substantially “U” shaped. In some implementations, the center display island  606  is substantially “T” shaped. 
         [0092]    The ninth section  624  is a distance D 2  from the eighth section  622 . The ninth section  624  is the same distance from the fourth section  614 . In some implementations, the distance D 2  is between about 30 inches and about 80 inches, e.g., about 36 inches. The ninth section  624  is a distance D 3  from the first longitudinal portion. The ninth section  624  is the same distance from the second longitudinal portion. In some implementations, the distance D 3  is between about 30 and about 80 inches, e.g., about 60 inches. 
         [0093]    A first end  626  of the ninth section  624  does not extend past a second end  628  of the first section  608 . In some implementations, the first end  626  extends past the second end  628 . 
         [0094]    The ninth section  624  is a haft height counter, such as the half height counter  500 . In some implementations, the ninth section  624  is a full height counter. In some implementations, the center display island  606  includes both a half height counter and a full height counter. 
         [0095]    The layout of the right “L” shaped counter  602 , the left “L” shaped counter  604 , and the center display island  606  allows a customer to access products presented on display counters from all sides of the display counters. For example, a customer is able to interact with products presented on the center display island  606 . In some implementations, the floor plan layout  600  creates a sense of being closed in and deters shoplifting. 
         [0096]    In some implementations, the floor plan layout  600  includes a first display counter  630 , a second display counter  632 , and a third display counter  634 , which present additional products to a customer. In some implementations, the first display counter  630  is the display counter  308 . The display counter includes a first full height section  636 , a second full height section  638 , and a half height section  640 . The first full height section  636  includes keyed openings that mate with product display racks. The half height section  640  includes keyed openings that receive pins extending downward from the bottom of a product display spinner. In some implementations, the second full height section  638  supports shelves. For example, two side supports include pins that insert into keyed openings on the top of the second full height section  638 . Products are placed on shelves located between the two side supports. 
         [0097]    The keyed openings allow different displays to be attached to a counter for presentation of products in different ways. For example, the same counter is used to support a display spinner during the summer and multiple display racks during the fall. 
         [0098]    A number of embodiments have been described. Nevertheless, it will be understood that various modifications are optionally made without departing from the spirit and scope of this disclosure. Accordingly, other embodiments are within the scope of the following