Abstract:
Embodiments provide on-line non-downloadable software for use by others to access media content, such as musical selections, songs, song hooks, videos, video hooks, audio media, visual media, websites, website content, etc. to solicit listener or viewer participation in surveys to determine listener or viewer approval of the content, musical selections, songs, song hooks, videos, video hooks, audio media, visual media, websites, website content, etc. and to assist in planning future content, musical selection, songs, song hooks, videos, video hooks, audio media, visual media, websites, website content, etc. to be presented on radio, television, movies, websites, released to the public or other media outlets in International Class 042. Time stamping is generally used in conjunction with display of the media content and surveys, allowing for better recordation of user interactions with the media.

Description:
CROSS-REFERENCE TO RELATED APPLICATIONS 
     The present application is related to and claims the benefit under 35 U.S.C. §119(e) of U.S. Provisional Application Ser. No. 61/306,739 filed Feb. 22, 2010 and entitled “Listener Survey Tool with Time Stamping”, which is hereby incorporated herein by reference for all purposes. 
    
    
     FIELD OF INVENTION 
     The present disclosure relates in general to surveys of end-users related to media content, and more particularly to electronic surveys using Time Stamping to gather refined information. 
     BACKGROUND 
     Through the vast years of experience in media from on-air (disc-jockey), Music Director, Program Director, National Program Director, Consultant, Sr. VP of Programming, the inventor has created this new software program to help clients do many unique and exciting things which will help media clients improve their products. Software for media may be generally centered around music hooks and basic questions. What the inventor wanted to do was create a system which not only offers a vast number of new and unique features and functions, but provide software that would be attractive to the participant taking the surveys. The software is designed to make for a more compelling, engaging, and user-friendly interface with the variety of options and features that will keep them participating more often, and create a better bond with the client. Also, to create a system that allows clients to conduct surveys, with all the various features, all in one project. (Radio Face-Off and AMT are individual) Only Radio Face-Off and AMT&#39;s are done separately. The extensive background in research and programming and consulting in multiple formats of music, as well as websites and software creation, gives the inventor a unique position to provide a product which encompasses all these attributes into an All-In-One solution for clients. Further, the inventor seeks to provide improved survey capabilities that may allow for further refinement of media content available for end-users outside the survey context. 
     SUMMARY 
     Various embodiments of the present disclosure allow the formation of a system or method to provide feedback regarding a user&#39;s perception regarding a particular feature, content, or questions presented in a survey. 
     In one aspect of the disclosure, media is displayed on a remotely located end-user device and user interaction with the media is monitored via a computer, which also records a time-stamp that is based on the user interaction with the media. A survey based on the time stamp is displayed on the end-user device. 
     The media can include one or more of the following: audio, video, and website content. One or more of the following can be set: media available for display, one or more surveys, conditions for display of each survey, and filters for reports. 
     The user interaction can include changing a media selection. In at least one embodiment, the user can select media for display and change media selection for display. The change of selection can be recorded. The display of the survey can be conditioned upon the percentage of the duration of the media observed by the user. Another survey can be displayed if the media runs for its full duration. 
     In at least one embodiment, the time stamp can record the amount of time that has passed between the initial display of media on the end-user device and the user&#39;s interaction with the media. The time stamp can also record the amount of time elapsed from an earlier-recorded time stamp to the user interaction with the media. 
     In at least one embodiment. the survey can record the user&#39;s answer to a query regarding the media and it can also record the user&#39;s answer to a query regarding the user interaction. The survey can include one or more of the following: Pop-up questions and stop questions. 
     User interactions and timestamps for a plurality of users can be recorded, and each user interaction record can be compared to those of the plurality of other users to determine how close each user is to the mean score. Users can be ranked based on the comparison. The interaction of a plurality of users can be recorded, and a report of user interactions can be displayed. A trendsetter algorithm can be applied to the user interaction record. 
     In at least one embodiment, the at least some of the above actions can be performed by a computer-readable media made of instructions for a computer processor to perform the actions. 
     In another aspect of the disclosure, a system can include media for one or more users to sample, a survey that a user may interact with relating to the media; and Time Stamping. Users can sample media sample using an end-user device to play the media made available electronically via the system. The display that a user may interact with can include a Pop-up screen displayed electronically on the end-user device. A user may interact with a survey using the input device of their computer. Time stamping records one or more of the user&#39;s actions with relation to the media or the survey, electronically monitoring and saving reaction times, which may then be used to generate a report for electronic transmission to the client sponsoring the survey. 
     The survey displayed can be determined by the reaction time stamp when a user takes some action. 
     The system can include a host server, a client computer, and a user/participant computer. The client computer can set up the media available for display, one or more surveys associated with the media, and conditions for display of each survey. The host computer can display media on the user/participant computer (remotely located from the host computer and the client computer), monitor user interaction with the media, record (in a user interaction record in a database) a time stamp based on a user interaction (optionally along with the user interaction), and display (on the user computer) a survey. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
       Aspects of this disclosure will become apparent upon reading the following detailed description and upon reference to the accompanying drawings, in which like references may indicate similar elements: 
         FIG. 1  is a diagram of a system according to various embodiments of the present disclosure; 
         FIG. 2  is a diagram of a system according to various embodiments of the present disclosure; 
         FIG. 3  is a diagram of a system according to various embodiments of the present disclosure; 
         FIG. 4  is a flowchart of process data flow in the system according to various embodiments of the present disclosure; 
         FIG. 5  is a flowchart of process data flow in the system according to various embodiments of the present disclosure; 
         FIG. 6  is a flowchart of process data flow in the system according to various embodiments of the present disclosure; 
         FIG. 7  is a flowchart of process data flow in the system according to various embodiments of the present disclosure; 
         FIG. 8  is a Time Stamping report according to various embodiments of the present disclosure; 
         FIG. 9  is a Time Stamping report according to various embodiments of the present disclosure; 
         FIG. 10  is a user display according to various embodiments of the present disclosure; 
         FIG. 11  is a Pop-up display according to various embodiments of the present disclosure; 
         FIG. 12  is a question setup display according to various embodiments of the present disclosure; 
         FIG. 13  is a question setup display according to various embodiments of the present disclosure; 
         FIG. 14  is a question setup display according to various embodiments of the present disclosure; 
         FIG. 15  is a Pop-up question setup display according to various embodiments of the present disclosure; 
         FIG. 16  is a Pop-up question report display according to various embodiments of the present disclosure; 
         FIG. 17  is an account setup display according to various embodiments of the present disclosure; 
         FIG. 18  is a survey details setup display according to various embodiments of the present disclosure; 
         FIG. 19  is a question setup display according to various embodiments of the present disclosure; 
         FIG. 20  is a user participation flowchart according to various embodiments of the present disclosure; 
         FIG. 21  is a Time Stamping screen according to various embodiments of the present disclosure; 
         FIG. 22  is a user display according to various embodiments of the present disclosure; 
         FIG. 23  is a video testing environment according to various embodiments of the present disclosure; 
         FIG. 24  is an audio testing environment according to various embodiments of the present disclosure; 
         FIG. 25  is a question setup display according to various embodiments of the present disclosure; 
         FIG. 26  is a website display according to various embodiments of the present disclosure; 
         FIG. 27  is a user dashboard display according to various embodiments of the present disclosure; 
         FIG. 28  is a Weblinks display according to various embodiments of the present disclosure; 
         FIG. 29  is a Weblinks button display according to various embodiments of the present disclosure; 
         FIG. 30  is a Weblinks button display according to various embodiments of the present disclosure; 
         FIG. 31  is a Weblinks Pop-up display according to various embodiments of the present disclosure; 
         FIG. 32  is a Weblinks testing report according to various embodiments of the present disclosure 
         FIG. 33  is a Weblinks testing report chart according to various embodiments of the present disclosure; 
         FIG. 34  is a Weblinks testing report chart according to various embodiments of the present disclosure; 
         FIG. 35  is a Weblinks testing report chart according to various embodiments of the present disclosure; 
         FIG. 36  is a menu display for adding a new survey question set according to various embodiments of the present disclosure; 
         FIG. 37  is a database for capturing Time Stamping data according to various embodiments of the present disclosure; 
         FIG. 38  is a button for creating a new survey according to various embodiments of the present disclosure; 
         FIG. 39  is a survey creation menu according to various embodiments of the present disclosure; 
         FIG. 40  is a survey type setting selection menu according to various embodiments of the present disclosure; 
         FIG. 41  is a survey details menu according to various embodiments of the present disclosure; 
         FIG. 42  is a survey details menu according to various embodiments of the present disclosure; 
         FIG. 43  is a media content selection menu according to various embodiments of the present disclosure; 
         FIG. 44  is a survey question selection menu according to various embodiments of the present disclosure; 
         FIG. 45  is a user criteria menu according to various embodiments of the present disclosure; 
         FIG. 46  is a user invitation menu according to various embodiments of the present disclosure; 
         FIG. 47  is a report type selection menu according to various embodiments of the present disclosure; 
         FIG. 48  is a report filter selection menu according to various embodiments of the present disclosure; 
         FIG. 49  is a demographics filter selection menu according to various embodiments of the present disclosure; 
         FIG. 50  is a behavioral questions based filter selection menu according to various embodiments of the present disclosure; 
         FIG. 51  is a statistical question selection menu according to various embodiments of the present disclosure; 
         FIG. 52  is a survey type settings menu according to various embodiments of the present disclosure; 
         FIG. 53  is a survey type settings menu according to various embodiments of the present disclosure; 
         FIG. 54  is a media content selection menu according to various embodiments of the present disclosure; 
         FIG. 55  is a media content and question list menu according to various embodiments of the present disclosure; 
         FIG. 56  is an AMT instruction display according to various embodiments of the present disclosure; 
         FIG. 57  is an AMT user display according to various embodiments of the present disclosure; 
         FIG. 58  is a survey selection and resumption menu according to various embodiments of the present disclosure; 
         FIG. 59  is an individual rater response report filter selection menu according to various embodiments of the present disclosure; 
         FIG. 60  is a minimum average listen selection menu according to various embodiments of the present disclosure; 
         FIG. 61  is an individual rater response report according to various embodiments of the present disclosure; 
         FIG. 62  is a list of user listening times from an individual rater response report according to various embodiments of the present disclosure; 
         FIG. 63  is a traditional report filter selection menu according to various embodiments of the present disclosure; 
         FIG. 64  is a Time Stamping report filter selection menu according to various embodiments of the present disclosure; 
         FIG. 65  is a Weblinks testing report filter selection menu according to various embodiments of the present disclosure; 
         FIG. 66  is a Face-Off report according to various embodiments of the present disclosure; 
         FIG. 67  is a Face-Off emulator according to various embodiments of the present disclosure; 
         FIG. 68  is a Face-Off instruction display according to various embodiments of the present disclosure; 
         FIG. 69  is a Face-Off emulator according to various embodiments of the present disclosure; 
         FIG. 70  is a Face-Off emulator according to various embodiments of the present disclosure; 
         FIG. 71  is a display of Face-Off stations and playlists according to various embodiments of the present disclosure; 
         FIG. 72  is a Face-Off emulator according to various embodiments of the present disclosure; 
         FIG. 73  is a Face-Off report according to various embodiments of the present disclosure; 
         FIG. 74  is a Pop-up question display according to various embodiments of the present disclosure; 
         FIG. 75  is a Question Set menu according to various embodiments of the present disclosure; 
         FIG. 76  is a survey station and question set menu according to various embodiments of the present disclosure; 
         FIG. 77  is an Audio Face-Off display according to various embodiments of the present disclosure; 
         FIG. 78  is an Audio Face-Off display according to various embodiments of the present disclosure; 
         FIG. 79  is a Video Face-Off display according to various embodiments of the present disclosure; 
         FIG. 80  is a Video Face-Off display according to various embodiments of the present disclosure; 
         FIG. 81  is a Face-Off report according to various embodiments of the present disclosure; 
         FIG. 82  is a Time Stamping report according to various embodiments of the present disclosure; 
         FIG. 83  is a Pop-up question display according to various embodiments of the present disclosure; 
         FIG. 84  is a question set addition menu according to various embodiments of the present disclosure; 
         FIG. 85  is a trendsetters group selection menu according to various embodiments of the present disclosure; 
         FIG. 86  is a client display according to various embodiments of the present disclosure; 
         FIG. 87  is a trendsetters data table according to various embodiments of the present disclosure; 
         FIG. 88  is a trendsetters data table according to various embodiments of the present disclosure; 
         FIG. 89  is a trendsetters data table according to various embodiments of the present disclosure; and 
         FIGS. 90-119  are flowcharts according to various embodiments of the present disclosure. 
     
    
    
     DETAILED DESCRIPTION 
     The following is a detailed description of embodiments of the disclosure depicted in the accompanying drawings. The embodiments are described in such detail as to clearly communicate to one of ordinary skill how to make and use the claimed invention. However, the amount of detail offered is not intended to limit the anticipated variations of embodiments; on the contrary, the intention is to cover all modifications, equivalents, and alternatives falling within the spirit and scope of the present disclosure as defined by the appended claims. 
     This invention is directed to gauge the participants/consumer&#39;s feelings about the particular feature, content and related questions being presented in a survey through the use of the variety of functions and features such as Time Stamping, Pop-up question(s), and capturing of data, all of which helps clients take this information and make decisions based on this information, and make their products more appealing. As covered, these processes allow for much more in-depth ways of learning more information than currently exists through the various features and functions contained and described herein. “Reaction times” (which a participant doesn&#39;t see—it is tracked mechanically via the software), the question(s) that might be asked (at client&#39;s discretion), and the reporting of the findings for a survey, which will help the client improve their products. 
     This software is a multi-tiered program that allows clients to test not only music or videos or images, but it also allows them to test their websites through the use of URL&#39;s which are part of a survey. Also, the additional features such as On-Line AMT&#39;s via Streaming, (AMT stands for Auditorium Music Test in a traditional research platform) allow the client to test beyond current measures. And the streaming for the radio Face-Off (or individual station) could use Time Stamping question-asking functionality. Additionally, the software tracks How Long it takes a participant to respond, and then asks follow-up question(s) on what a client wants more feedback on. Through the use of the Radio Face-Off, clients can utilize a Real-World environment simulated feel for participants showing a car radio with station presets on them, to get better information by tracking how long a participant stays on a station, (time-stamp), but also tracks where they switch (tune out), and the station they go to (tune-in), and can also ask questions when they switch to find out Why. In addition, the streaming component that already exists in the streaming AMT feature could be used here as well. With other content, audio, or video being tested, we time-stamp WHEN a participant first responds to questions. We track the start, stop or first respond, and total duration for these content items. By also providing Pop-up questions within the software as described, it allows clients to dig deeper and know more. To be able to test websites, content such as audio, video, and images, and the many features and functions described herein, allows clients to make their surveys more compelling, and engaging for the participant, which keeps them more inclined to participate more often, as well as providing more feedback than before through these features and functions, allows them to get more actionable information to improve their products. Through the added use of Time Stamping, and being able to eliminate participants who don&#39;t listen a “minimum average listen” amount of time, the results can be made more reliable. Right now, no one really knows how long participants listen before responding, or whether participants even listened at all. 
     The system/method provided by software running on a computer and/or servers, utilizes a number of features that provide clients with more data than can be captured using traditional survey methods. Using a combination of features described herein, the software captures the time in which it takes a participant to respond to various content being presented through the use of “Time Stamping”. 
     In some embodiments, a client sets up surveys using the software which allows for a variety of ways to measure the results. For Weblinks testing, a participant (or “user”) is given a URL (website address) within the survey itself and asked to find and review either the URL website in its entirety, or a particular area of the URL address given. Once the user has reviewed the URL accordingly, they click a button (“I Found It”), or (“I&#39;m Finished”) or whatever name they want for the button. Once that button is clicked, the system denotes the time taken from first entering the site/URL and when the button is clicked. This “Time-Stamp” is captured. Subsequent question(s) created by the client are then asked of the participant. For other content such as audio and video, Time Stamping captures the response time for other elements of content such as songs, song-hooks, or other audio, as well as videos such as music, movies, or other media. 
     In some embodiments, the system enables removal of users from the reports if they don&#39;t listen for at least a certain quantity of time. The “Minimum Average Listen” functionality allows clients to weed out participants who aren&#39;t listening to content for at least a certain quantity of time. We believe that there are participants who may go through a survey quickly without really being actively engaged either for the purpose of qualifying for an Award the client is offering for completing a survey (trying to win), or they might be a competitor signing up to try and taint the results by not listening. Until now, clients couldn&#39;t really know when participants respond, how much they listen, or if they even listened at all to content on a survey. 
     Further, through the use of Time Stamping and reaction times, the system has a function called “Set Pop-Up Percentage”, a setting that further adds value to a client. A client can set the Pop-up percentage for every item on a test, or individual pieces of content. For example, if a client has a one-minute segment of content (audio, video, stream, podcast, or other type of content being measured), and sets the Pop-up percentage at 50% (or any percentage they want between 1 and 99), the system knows to fire question(s) at any time before 30 seconds have passed (or 50% in this case). If the user listens/views for more than 30 seconds (50%), then there wouldn&#39;t be any Pop-up presented to the participant based on their “reaction time”. Described herein is also the technical process with which that happens. This allows the clients to get more information than could otherwise be gathered which helps them make better decisions on the content, which helps improve their business and their product(s). 
     The Time Stamping and Pop-up percentage is also utilized in the Radio Face-Off feature as well as Face-Off&#39;s for Audio, Video, Image, or any type of content being faced-off. The Radio Face-Off setup allows media clients to test music, or other content which are uploaded into the survey for users, described herein. Users are asked to listen to the radio as they would in listening in a car or other device which has radio station presets. The stations are named by the client when setting up the feature. Users are asked to listen normally or based on the instructions the client provides as part of the survey. The instructions can vary depending on the client and the content being presented to users. The goal is to measure how long a user spends on a particular station and the audio being presented. The user can switch stations at any time (tune-out), and the system will keep track of this in a variety of ways described herein, such as how long the user listened before tuning out, what station the user switched to. Also the station being switched from (tune in). The system can measure the Time (Time Stamps) on the item being heard, and then track the tune-out, meaning which station the user tuned out to if the user switched stations before content had ended. Conversely, the system tracks the “tune-ins” to the station being switched to. Further, clients can create questions when a station is switched which allow the client to get even more detailed information to improve the client&#39;s products. 
     Questions “Pop-up” in a similar fashion to other content described herein, though it is only based on stations being switched, not their reaction time, though the system can track the reaction time as contained and explained herein. This is a client option and can be set to come up only on particular pieces of content, or all content for each station that has been uploaded in the survey setup with this feature. 
     With every feature described, instructions are given to instruct the user as to what the client is asking them to do. Also, the software can allow clients to “stream” audio into a survey, which is setup and defined in survey setup with various options described herein, which allows users to hear the streaming audio when they participate in a survey that includes the AMT (Stream) feature. This allows clients to test music or audio, and collect data information as described herein. 
     In some embodiments, the streaming portion could be incorporated into a Radio Face-Off feature which can capture data from the stream and track when users switch stations, which content was playing (being streamed) and ask one or more questions (if desired by the client) about why they switched stations. The Face-Off feature could include multiple audio streams, one for each station being tested. The manner in which this happens could use the streaming data that would allow a user listening to a radio station on a more modern radio system which displays the content being played (displayed on the user&#39;s radio) to be tied into the system so that the system or the client can know what content was playing, denote when the user switched (Time Stamping, how far into the content, or when they switched) and then be able to ask questions (if desired by the client) and report that information in results (reports). 
     Streaming technology, including a “direct link to the system” or the “imbed code to the player” or the like, could allow the collection of data from the streaming code of a station. The streaming/Time Stamping and ability to ask questions could also be used within the system more than just for the Radio Face-Off. This can be a valuable function with the radio industry. For example, this ability could be used with the Portable People Meter (PPM) with Arbitron, which captures real listening for respondents who agree to participate in the rating gathering methodology, by being able to utilize a larger database size and by being able to ask why participants switched, among many additional advantages that can capitalize on the radio ratings service and how ratings are derived in a growing number of radio markets. 
     Additionally, the software tracks “Trendsetters” by using an algorithm that compares each user&#39;s performance against their peers. The software checks the results for each piece of content being tested and compares the overall result to each user. When a user does well by being close to the Mean score (scale question), or other types of questions such as Multiple Choice-Select One or Multiple Choice-select All, the better they are as “Trendsetters”. This can help clients identify those users who are better at predicting content among their peers (those who also participate in surveys), which makes their input more valuable. Clients can screen in, and out, these Trendsetters for surveys as well as reports. In addition, some embodiments of the software can show a user who gives the same score again and again (e.g. 5-5-5-5-5-5-5-5-5-5-5-, etc), or a sequence of (e.g. 1-2-3-4-5-1-2-3-4-5, etc), or some other type of patterned response, as the software can identify individual raters for each piece of content. Generally, such users would end up in the lower tier of Trendsetters who likely are far off the mean by utilizing some pattern. This is why having the ability to set Trendsetters by up to five levels (which are totally customizable for each level), such as Top 10%, next 10%, next 30%, next 25%, and next 25% for example, allows a client to search by the top Trendsetters, or even by the bottom. Aside from enabling a client to know who its weakest raters are, the software can be helpful when looking at results or deciding which users should be sent a survey or email or some other type of communication. 
     Technical Requirements of Preferred Embodiment 
     The software resides on a server (or client—with the proper software). It&#39;s hosted presently at Crystal Tech server, which is a dedicated server. A quad core server with mirrored SAS drives and 4 gigs of ram. (More detailed technical specs can be provided). The software is built with .Net 3.5. Microsoft SQL Server 2008 is used as the backend. The software being used to collect data is SQL. The results from the various tests are stored on the server via SQL data collection tables. The development would be 3 tier with the presentation, business logic and the data layers separate. The system is deployed on a dedicated Windows 2008 server with a professional hosting company. A separate version is available that can be sold to the station to be deployed by the stations technical team. Popup and/or Stop questions are shown via java-scripting. 
     Referring first to  FIG. 1 , some embodiments of the system are illustrated and discussed. The system  100  can include a server  102  hosting the software, which is communicatively coupled to a client computer  104 , which itself is communicatively coupled to a user computer  106 . In the illustrated embodiment of  FIG. 1 , the server  102  hosting the software is where the software resides. The server stores all the data, from the Administrator setting up to the client, questions, survey and report templates, and many other facets of the software, as well as the client and user data. In the illustrated embodiment, the Administrator sets up the system-wide functions and features for user by the client, sets up the client, and manages the system. The client can perform various actions including creating questions, uploading content, creating surveys, sending surveys to the user, viewing results as the user finishes surveys, making decisions regarding what to play, display, discuss, or making other product adjustments based on the feedback. In some embodiments, the user signs up, receives a survey invitation, and then participates in a survey. 
     Referring now to  FIG. 2 , some embodiments of the system are illustrated and discussed. The system  200  can include a server  102  hosting the software, which is communicatively coupled to both a client computer  104  and a user computer  106 . In some embodiments, the client can perform various actions including creating questions, uploading content, creating surveys, sending surveys to the user, viewing results as the user finishes surveys, making decisions regarding what to play, display, discuss, or making other product adjustments based on the feedback. In some embodiments, the user signs up, receives a survey invitation, and then participates in a survey. 
     Referring now to  FIG. 3 , some embodiments of the system  300  are illustrated and discussed. The database server  302  is communicatively coupled to the hosting server  304  and can send requests and receive responses from the hosting server  304 . The hosting server  304  can communicate with a client  104  over a network  306  which can include the Internet. The hosting server  304  can sent requests to the client  104  over the network  306  and receive responses from the client  104  over the network. 
       FIG. 4  illustrates some embodiments of process data flow in the system related to the creation  402  of a survey. The client  104  provides survey details, which are communicated to the database server  302 , and the database server  302  provides a creation status of the survey, which is communicated to the client  104 . 
       FIG. 5  illustrates some embodiments of process data flow in the system related to a user&#39;s participation in fulfilling  502  a survey. The database server  302  provides survey details, which are communicated to the user  106 , and the user  106  provides survey answers, which are communicated to the database server  302 . 
       FIG. 6  illustrates some embodiments of process data flow in the system related to the generation of reports  602 . The database server  302  provides report details, which are communicated to the client  104 , and the client  104  provides report parameters, which are communicated to the database server  302 . 
       FIG. 7  illustrates some embodiments of process data flow in the system related to a client setting up  702  an account. The database server  302  provides account setup details, which are communicated to the client  104 , and the client  104  provides account setup values, which are communicated to the database server  302 . 
     Time Stamping 
     The system or method typically implemented by software running on one or more general-purpose computers or servers or one or more specific purpose computers is designed to capture listener opinions about the content being presented to them in various forms. To that end, the system or method tracks Time-Stamped Reaction Times of the user, Pop-up feedback, and data collection from users. Clients can take these findings and use them to made decisions to improve their products. 
     Time Stamping can include tracking time elapsed between Start and Stop actions, Pausing actions, Response Actions, or the total duration of an event or content being tested. Time Stamping can be utilized in website testing, also known as “Weblinks”, which involves tracking how long a user takes to find something on a client website from the URL that they are given in a survey. Time Stamping can also include testing audio, video, and Face-Off&#39;s. 
     Pop-up feedback can include setting Pop-up percentages or through the use of Stop Questions. 
     The process of gathering this information, and presenting the results in a variety of reports and displays for clients is meant to help clients fine-tune their content, whether it&#39;s audio, video, images, streaming or websites, through the use of Time Stamping and Pop-ups (which is a JavaScript function) as well as information collected from answering questions with these functions, as well as traditional collection of data from questions. This is meant to work to analyze the results and improve client products, whether it&#39;s radio, Internet websites, Television, Newspapers or other media that would be able to use our software. 
     The Time Stamping process is meant to measure the time it takes a respondent (user taking the survey) takes to respond to a particular item being tested, as well as the total duration. These Time-stamping reaction times would include content such as audio, video, Website URLs, and Face-Offs. Audio content can include music, commercials, radio features, morning shows, podcasts, or any audio content that is uploadable to software. Video content can include music videos, television commercials, television shows, movie trailers, online streaming videos, or any uploadable video to software. Face-Offs could include Radio Face-Offs, audio Face-Offs, Video Face-Offs, or Image Face-Offs. Radio Face-Offs can use song hooks, live streams of radio station audio content, or other audio content. 
     Time Stamping information is collected by tracking  1 ) the start of a content item, 2) the first reaction a user has to the content item whether if comes within the content itself (such as a user not responding to a 30-second commercial until after the commercial has ended), and 3) the total duration of time it takes a user to finish scoring and responding to each item being auditioned. The Time Stamping information is collected on the server running the software, as per technical specifications above. SQL stores the information and the client then views the results in the various reports available in the system. 
     In an embodiment shown in  FIG. 8 , a chart  800  of Time Stamping information for several media items  802  and a single demographic  804  includes Content Length  806 , Average Dump/Stop  808 , the percentage  810  of the content length  806  that the Average Dump/Stop  808  represents, and the Total duration  812 . 
     Time Stamping can be presenting in different ways, depending upon what the client chooses. This is accomplished by the client selecting the demographic they want to view. For example, in the embodiment illustrated in  FIG. 9 , an additional demographic  902  has been selected. Demographics are selected based on the criteria filter area of the report configuration page. In the embodiment illustrated in  FIG. 9 , the demographics are from the beta-client. Demographics are set in two ways: 1) System administration sets demographics for user across the system for all clients, and 2) each individual client sets demographics at their discretion. 
     In some embodiments, reaction time between events is collected. For example, if there were five (5) questions for a song hook being listened to, the first response would be the reaction time, and each subsequent response&#39;s time is reset, and the total time of each is then added together until the “NEXT” button is hit, which is the total duration. 
     Referring to  FIG. 10 , an embodiment of the display  1000  that a user would perceive when Time Stamping is utilized is illustrated and discussed. In some embodiments, at least some parts of Time Stamping functionality would not be visible to users, as Time Stamping information would be collected automatically by the system. In some embodiments, Pop-ups would appear if applicable for the content item, and if set by the client. 
     In the illustrated embodiment shown in  FIG. 10 , the display  1000  can include content  1002 , content length  1004 , progress  1006 , and questions  1008 . Time Stamping can be calculated from several points including the “start” of the playing of content, to a user&#39;s reaction (either by stopping or pausing, or answering any of the questions  1008 , as well as the total duration of the content. 
     In the illustrated embodiment of  FIG. 11 , if the client set the Pop-up percentage to be, for example, 50% on a two-minute piece of content and a participant didn&#39;t listen to at least 50% of it (or one minute), then a Pop-up  1102  would display. The Pop-up can be Java-scripted. The Pop-up can include one or more questions  1104 , and can be any type of question in the system. The user can respond to a question  1104  by entering an answer in a field  1106 . 
     As shown in  FIG. 12 , in some embodiments, a client can create Normal, Pop-up, Stop, Familiarity, Scale, Tired of, or some other type of question by selecting the type from one of the selections choices  1202  available. In addition, a client can create additional subtypes of questions including multiple choice-select one, multiple choice-select all that apply, scale, open-ended comment boxes, hot/not, or any other types of questions by interacting with a menu  1204 . 
     A client can ask any question, or questions, they want. And the Pop-up for STOP question (if created for the survey and content being tested) would differ from what the Pop-up question would be. However, the Pop-up that is shown would be dependent on whether the user hit the stop button (thus stopping the content), or simply started answering questions. If the user stopped the content, then they would get the stop question (but only if a client set it up to be used); if they hit a question the content would continue playing. 
     The “popup or stop” question data is collected from user responses and stored on the server using the technical requirements. The Pop-up and stop questions can be any type of question the client wants. The “java-scripting” is simply the manner by which the questions are presented. The difference between Stop and Popups can be described as follows:
         Pop-up question(s): These are tied with the “Set popup Percentage” as described in this document. A client sets the Pop-up percentage and only when those criteria are met do any Pop-up questions display using java-scripting.   Stop Question(s): These are only shown if a participant actually “Stops” the player on the content they are listening to.
 
And the Pop-up and/or Stop questions can be any type of question as shown.
       

     Shown in  FIG. 13  is the display  1300  for adding a new survey question, where a client has selected the Pop-up question selection  1301 . In the illustrated state of the display, the Popup Configuration over-ride  1302  as well as the question type drop-down menu  1304  is present, along with a field  1306  that the client can use to enter answers that a client would use for choices. As also shown in the illustrated embodiment of  FIG. 13 , an client can select  1308  questions to be mandatory or optional for users to respond to. 
     As shown in  FIG. 14 , when the Stop question is selected  1402 , multiple question types can be selected from a drop-down menu  1404 . 
     As shown in  FIG. 15 , an embodiment of the system collects all the user responses, which are made available in various reports in the system. In the illustrated embodiment, a client can select report filters  1502  for a Pop-up report. In some embodiments, such as the illustrated embodiment, the filters  1502  can include a specific survey, specific content, user demographics such as age groups, user genders, and user ethnicities, or other filters. 
     As shown in  FIG. 16 , the results  1600  of a selected report can be displayed and can include a list  1604  of questions that can be selected to generate a graph  1602 . A Stop Report can be generated in a similar manner as the illustrated embodiments discussed above. 
     Time Stamping is set in the system. It is automatic as described below, and cannot be altered by the client. However, the Pop-up percentage can be set by clients. In order to use the Pop-up function, a client needs to use it, or not use it, at their discretion for a project. 
       FIG. 17  illustrates an embodiment of a window  1700  used by a client to set up an account. A Pop-up configuration  1702  can be set by default so that, if a client wants to always set the Pop-up to come up at a default percentage of the content being tested, it will do so. 
       FIG. 18  illustrates an embodiment where the Pop-up configuration  1802  can be included in a Survey Details window  1800  and set when a survey is being set up. 
       FIG. 19  illustrates an embodiment where the Pop-up configuration  1902  can be set for an individual content item being tested. This can be done through the use of Pop-up questions which can be created on an individual piece of content. 
     As shown in the process  2000  illustrated in  FIG. 20 , once this information is set for a survey, and questions are set, then a participant will be sent the survey project  2006  upon responding to the client&#39;s solicitation  2002  for participation by signing up  2004 . When a survey is sent, and participants take the survey project  2006 , then various content and features are presented, depending on what the client has set up. The information for Time Stamping is stored on the server utilizing technical specifications as described above. 
     Showing Time Stamping 
     As shown in  FIG. 21 , Time Stamping data can be presented in the illustrated screen  2100 . The Timer  2102  tracks the elapsed time for each event, which can then be cumulatively added to reach the Total Duration. The Response Time  2104  can show at what elapsed time a user “does” something, which can include Stopping content, pausing content, or answering the first question. The Player Counter  2106  can show the duration for a particular item of content. 
     In the embodiment illustrated in  FIG. 22 , the Time Stamping screen  2100  is turned on while a media element  2202  is playing on a display  2200 . In some embodiments, the Time Stamping screen  2100  is not visible. 
     The system can offer Pop-ups in the form of a question a client can ask when a participant first responds. A Pop-up question can be presented when a user 1) stops listening, hitting the player stop button, 2) pauses the player, or 3) responds to any question. A Pop-up question can be presented when a user stops listening prior to the elapse of the “set Pop-up percentage” of the content duration. 
     The embodiment in  FIG. 23  illustrates the use of a Time Stamping screen  2100  to track Video content  2302  in a testing environment  2300 . 
     The embodiment in  FIG. 24  illustrates the use of a Time Stamping screen  2100  to track Audio content  2402  in a testing environment  2400 . 
     Website Testing with Time Stamping 
     Website Links (“Weblinks”) testing is a unique way to get more in-depth information from users based on the users being sent to a specific URL. Website “location/placement” of items on a website, and the attractiveness of the area, is believed to be in direct proportion to the value visitors have to that website. In other words, the client may want to know if things on the website are easy to find, are placed in good places on the website. In addition, the client may want to know if users like the area being asked about and can articulate what they would do to improve it. What might they contribute through the form of questions being asked that can help clients make their websites better? 
     As it relates to radio stations or other medium such as Television, when listeners/viewers are directed to a place on that client&#39;s website (e.g. “Go to 102.7 KIIS-FM and sign up for a chance at front row tickets to Britney Spears”), many times the client hasn&#39;t put them in a good position on the website, and/or is unattractive to the viewer. This impacts what they think of their product, whether subliminally, or otherwise. 
     The Weblinks testing can be done in one of two ways: Time Stamping a question and simply putting a URL into the project and asking questions about a website being tested. When Time Stamping during Weblink testing, the total duration is not calculated for that feature as Weblinks testing is intended to determine “When” a user finds something, although such a capability is possible and should be understood to be within the scope of the present disclosure. 
     As shown in  FIG. 25 , a client interacting with the “Add New Question” display  2500  can select “Time Stamping Question”  2504  when selecting a new type of question to add from a drop-down menu  2502 . This is actually a question that is inserted into the feature to indicate that Weblinks is using a Time Stamping question. Most times the Time Stamping question would be used. A client may also determine to just put a URL into the project and ask questions about the website being tested. 
     The embodiment in  FIG. 26  illustrates a site  2600  with the actual Time Stamping timer  2602  being shown. A user wouldn&#39;t see the Time Stamping feature. Clients can create a survey with an actual URL, website link, such as “www.google.com”, or clients can create a survey with a more definitive URL, such as “http://www.amazon.com/gp/product/B00138KOTA/ref=sr — 1_album — 2_rd?ie=UTF8&amp;child=B00138IVGI&amp;qid=1255199639&amp;sr=1-2”. Clients can create questions for this link and make it part of the survey. 
       FIG. 27  illustrates an embodiment of a user Dashboard  2700  through which users can be directed to a URL automatically in a survey. Once a user chooses a survey  2702 , the user can click “Start”  2704  to begin the survey. 
     In the embodiment illustrated in  FIG. 28 , a user selects the “Website TS Survey” from the list of surveys displayed in the Dashboard in  FIG. 27 , which leads to the website link  2800  illustrated in  FIG. 28 . Instructions  2802  are on top of the website link  2800  in the survey. In the illustrated embodiment, a Time Stamping Timer  2804  is visible; in some embodiments, Time Stamping Timer  2804  is not visible. These instructions  2802  can be totally customizable by the client. The instructions are meant to ask users to go to a particular area of the URL being provided and then, once found, they would click a button.  FIG. 29  illustrates an embodiment of such a button  2902 . 
     As shown in  FIG. 29 , one a user finds the URL, the user can click the button  2902 . The button can state “Click Here”; in some other embodiments, the button can state “I Found It”, as illustrated in  FIG. 30  as button  3002 . Once the instructions are closed, the Time Stamping is engaged, as shown by Time Stamping Timer  2904  in  FIG. 29 . The Time Stamping Timer tracks how much time elapses until the button is clicked. For example, in  FIG. 28 , at least 6 seconds on have elapsed on Time Stamping Timer  2804  before the instructions are closed. Also, in  FIG. 29 , at least 14 seconds have elapsed on Time Stamping Timer  2904  until the user finds the URL and clicks the button. 
     As shown in  FIG. 31 , once the user clicks the button, such as the button  2902  illustrated in  FIG. 29 , then the client-created questions  3102 , which can be any number or type a client wishes to ask, are displayed  3104  to the user. 
     The resulting report  3200  illustrated in  FIG. 32  is shown in the system software. The report  3200  can include a list  3202  of questions that were presented to users, and a chart  3204  illustrating user responses to a given question. The chart report  3300  illustrated in  FIG. 33  presents to the client an indication  3302  of how much time elapsed for various users while they searched for the URL. 
     The chart reports  3400  and  3500  illustrated in  FIGS. 34 and 35 , respectively, show indications  3402  and  3502  of how various users responded to a question presented after they found the URL. These are just example questions and responses. It&#39;s up to the client what they want to ask. The most important aspect of this is the Time Stamping—i.e., the answer to the question “How long did it take for a participant to find the item the client asked them to find?” 
     Weblinks Setup 
     Referring now to  FIG. 36 , the setup process for the Weblinks feature is illustrated and discussed. As shown in  FIG. 36 , clients select the feature type  3602  from a drop-down menu  3603 . In the illustrated embodiment, the client has selected “Website Links Testing” from the drop-down menu  3603 . The client types in the URL  3604  to which the users will go, enters the website description  3606 , and, if necessary, uploads  3608  the website image of the page that the client wants shown when the page is first displayed. Then, the client can save and add questions  3610  as the client sees fit. A client can add as many website URL links as the client wishes for a particular survey. 
     The combination of Time Stamping and reaction times to the various elements, and how important it is to analyze and adjust that content, whether it&#39;s audio, video, image, or websites through the various functions and features presented herein, is critical to improving a client&#39;s ratings (such as Arbitron or Nielson), viewership, readership, or any business looking to utilize this tool. For example, a car dealership with a database, or through solicitation that invites participation, could ask questions about their business, cars they are intending to buy, how well their salespeople are doing, and so forth, including gathering information about their content (such as audio ads on the radio, television ads, billboard ads, or other forms of advertising). Its use is not limited to any one type of business as it has applications across multiple platforms. 
     Calculation of Time Stamping in Code 
     As shown in  FIG. 37 , Time Stamping can be captured in various ways in an SQL database. For example, in the illustrated embodiment, Time Stamping data is captured in an SQL database  3700 . The illustrated embodiment shows the results of a survey having an ID of “428”  3702  involving certain media, which are identified by “inSurveyMediaID”  3704 . In the illustrated embodiment, the Time Stamping data is captured from a Face-Off; as a result, multiple columns  3706  display values of “Null”. The response time of each media is saved into the column labeled “inTimePlayed”  3708 . In the illustrated embodiment, a media item  3710  having an ID of “6532” is an image; as a result, the corresponding value  3712  in the “inTimePlayed” column  3709  for that media item  3710  is zero. 
     Survey Setup 
     Referring now to  FIGS. 38-42 , steps in a process for creating a survey are illustrated and discussed. As shown in  FIG. 38 , a client can create a new survey by clicking on button  3800  in the software. As shown in  FIG. 39 , the client can be presented with a display  3900  that includes the options to create a new survey  3902 , copy a survey template  3904 , or copy an existing survey  3906 . As shown in  FIG. 40 , should the client choose to create a new survey, the client then selects the type settings of the new survey from a display  4000 , which can include Traditional Layout  4002 , AMT Layout  4004 , or some other Feature Type  4006 , such as Weblinks, Website Drag &amp; Drop, Radio Face-Off, or some other Face-Off. As shown in  FIG. 41 , the client can utilize a main survey setup page  4200  to name the survey  4102 , set the start date and end date  4104 , and set the Pop-up configuration  4106  related to Pop-up questions and determine other various settings. As shown in  FIG. 42 , additional parameters  4202  can be set up on the main survey setup page  4200 . All of this information can be stored and saved on the software residing on the server containing the database. 
     Referring now to  FIGS. 43-44 , additional steps in a process for creating a survey are illustrated and discussed. As shown in  FIG. 43 , depending on the survey type, a client can select the Media  4302 . Media is classified as 1) Audio, 2) Video, and 3) Images, such as .jpegs, .tiffs, etc. The selections are stored and saved in the survey as well as in the server database. As shown in the illustrated embodiment, selected media  4304  that are highlighted are added by the system administrator; other media are added by the client. As shown in  FIG. 44 , questions are then created in the next step. Questions can be added to each piece of content  4401  or applied for all images. The audio, video, or image being presented  4401  to the user has the questions attached  4402  per client setup. The client can click various icons to edit  4406 , preview  4404 , or delete  4408  a question. All the information created is stored to the database in the server for each survey being created. 
     Referring now to  FIGS. 45-46 , additional steps in a process for creating a survey are illustrated and discussed. As shown in  FIG. 45 , users are selected using the criteria  4502  shown. Selections are saved and stored for the next step. As shown in  FIG. 46 , an invitation is displayed  4602 , users are selected, personalization fields are selected  4604 , and the survey can be sent (immediately or at a later time)  4606 . Prior to sending the survey, the user can preview the survey. 
     Referring now to  FIGS. 47-48 , steps in a process for accessing or generating a survey report are illustrated and discussed. As shown in  FIG. 47 , survey reports are available in a variety of types based on the surveys sent and the input given by each user collected and presented in the viewed report. The client can select  4704  a report from a drop-down menu  4702 . As shown in  FIG. 48 , the client can select filters for the report, which can include previous filters or new filters, and can be searched based on available options  4802 , which can include demographics filters, behavioral question filters, montages, statistical questions, location information, or other filters. 
     Referring now to  FIGS. 49-51 , various types of filters accessible to a client in a process for accessing or generating a survey report are illustrated and discussed. As shown in  FIG. 49 , demographics filters  4902  available to the client can include Age groups, genders, and ethnicities of the users. As shown in  FIG. 50 , behavioral questions based filters  5002  may be available to the client. In addition, as shown in  FIG. 51 , statistical questions  5102  may be selected by the client as filters in a report. The filter information can be stored on a database in the server. 
     AMT Stream Survey Setup 
     The system also has a feature that allows a client to conduct a music test “Live” on the air (their radio broadcast, such as 102.7 FM), and/or to stream it live on their websites. When a client signs up for the service, the central server gets their streaming information. This data is collected as shown in  FIGS. 52-55 . This makes it easy for a client to set up an AMT, as the streaming information is already there. All they have to do is set up the survey. They can choose up to 600 songs to be tested on each AMT survey. The selection of the songs is easy to do, as  FIGS. 52-54  show. 
     As shown in  FIG. 52 , the client can access a type settings display  5202  from which the client can pick the station name  5204  and set the default question set  5206 . As shown in  FIG. 53 , the client can also set the streaming media type  5302  and URL  5304 . As shown in  FIG. 54 , a client can select songs by adding media from a library  5402  by searching  5404  for content to add from the library. In addition, the client can select songs by uploading new media  5406 . 
     As shown in  FIG. 55 , clients can change the order of songs  5502  as well. The client can also select and modify the order of questions  5504  for the AMT. The client can re-shuffle the order, or move songs up or down in the order they want it to appear on the test. Then, users are selected, and surveys are sent through the same process as other surveys described herein. 
     As shown in  FIG. 56 , the stream can be provided in the survey so users simply start the survey and the (completely customizable) instructions  5602  are presented in a display  5600  for the AMT for users. As shown in  FIG. 57 , once the instructions close, the streaming data  5702  is fed to the user through the software. As the user listens to the stream  5702 , the user then follows along with hooks and answers questions  5704  presented. Collection of the data is done as with all questions in the software as described herein. 
       FIG. 58  illustrates a display  5800  after a user has started, but not completed, one or more surveys  5802 . The user can start  5803  a new survey  5804 , and the user can resume  5806  the pending surveys  5802 . 
     Average Minimum Listening 
     In some embodiments, a number of reports, including Individual Rater Reports, traditional Reports, Weblinks Reports, and Time Stamping Repots, can feature Average Minimum Listening. 
     As shown in  FIG. 59 , to utilize Average Minimum listening when selecting  5902  Report Filters for Individual Rater Responses, a client 1) picks the “Report Type”  5902 , 2) selects the Survey under a “Filters” field  5904 , 3) selects the content a user is to view first  5906 , and 4) determines the minimum average listening value  5908  from a drop-down menu  5910 . 
     In the embodiment illustrated in  FIG. 60 , the client selects the Minimum Average Listening time from a list  6002  of available quantities of time in the drop-down menu  5910 . Selecting a given quantity as the Minimum Average Listen specifies that a user must have listened to at least the given quantity of seconds in order to be included in the selected report to be generated. In some embodiments, if a user doesn&#39;t listen to at least the Minimum Average Listen quantity of time, the user will not be included in the results in the generated report. 
     As shown in  FIG. 61 , an Individual Rater Response Report  6100  shows that some users have either not listened at all or have only listened for a second or two. For example, at least two users  6102  have not listened at all, as shown in their corresponding “Avg. Time” cells  6104 . In fact, as shown in  FIG. 62 , the report in  FIG. 61 , when users are sorted by ascending listening time  6200 , illustrates that multiple users  6202  did not listen at all. 
     If the clients in  FIG. 61  had set a minimum listening time of 5 seconds, such results would not be present in the report and would not affect the overall results. Because users that listen to a few seconds of content may not have any value in a report to a client, clients may use some embodiments of the Average Minimum Listening functionality to weed out such users from generated reports. 
     As shown in  FIGS. 63-65 , a client can, utilize Average Minimum listening in a Traditional Report, a Time Stamping Report, and a Website Links Testing Report, respectively. As shown in the embodiment illustrated in  FIG. 63 , a client who wishes to utilize Average Minimum listening in a Traditional Report selects the Survey  6302  and the Average Minimum Listen quantity  6304 . As shown in the embodiment illustrated in  FIG. 64 , a client who wishes to utilize Average Minimum listening in a Time Stamping Report selects the Survey  6401 , the Age Groups of users  6402  that the client wishes to include in the report, and the Average Minimum Listen quantity  6404 . As shown in the embodiment illustrated in  FIG. 65 , a client who wishes to utilize Average Minimum listening in a Website Links Testing Report selects the Survey  6502 , the website that the client wishes to include in the report  6504 , and the Average Minimum Listen quantity  6506 . 
     Face-Offs 
     Radio Face-Off 
     The Radio Face-Off feature tracks the following:
         a) how long a user spends listening to each song on the respective station the user is listening to   b) when a user switches stations, and the subsequent Time Stamping spent listening.
 
The process continues until the survey ends.
       

     In addition to Time Stamping, the Face-Off feature tracks the following:
         a. “tune outs” (where a user is switching—what station)   b. “tune ins” (where a user tuned in from—which station)   c. Most tuned out song for each station (Most switched)   d. Station Most switched to   e. Average length of listening
 
This feature could be used with live streaming of radio stations to collect Time Stamping data for respective content and ask questions. In some other embodiments, the feature can be used with uploaded content.
       

       FIG. 66  illustrates an embodiment of a Face-Off report where at least some of the above tracked items are displayed in a report for the client. 
       FIG. 67  illustrates an embodiment of the PP Emulator  6700  used for the Radio Face-Off feature. The PP Emulator utilizes Reactions times, which can be displayed in a Time Stamping Timer  6702 . In the illustrated embodiment, the Time Stamping Timer  6702  indicates that 28 seconds have elapsed in a Time Stamping event. In some embodiments, the Time Stamping Timer  6702  is invisible. 
     As shown in  FIG. 68 , users are asked to start listening as though they were driving in a car. The system starts tracking the time when a user sees the instructions. The Time Stamping Timer  6702  in  FIG. 68  is partially hidden by the instructions. 
     Once these instructions are closed, then the user takes an action to start the Face-Off feature. The action taken may depend on the instructions provided. For example, the user may be prompted to start on any station to which the user would normally first listen or the user may be prompted to start on a specific station. 
     As shown in  FIG. 69 , once a user begins listening to a station, the Time Stamping Timer  6702  resets to the beginning (zero). In the illustrated embodiment, the user has begun listening to a station  6902 , and the Time Stamping Timer  6702  has reset and currently indicates that one second has elapsed from the reset. 
     The software continues to record time for the content on the station until either the song ends or the station is changed (switched) by the user. The process continues until the Face-Off feature is completed (i.e., all songs finish). Each song starts at the beginning 
     As shown in  FIG. 70 , the user has switched the station from “KIIS-FM”  6902  to “AMP-FM”  7002 , which has reset the Time Stamping Timer  6702 . 
     As shown in  FIG. 71 , which illustrates playlists of stations  7102  and corresponding songs played by those stations in an embodiment of the Face-Off, once the user starts on any available station  7102 , all of the loaded songs start playing, although only the station selected by the user is heard audibly. For example, in the illustrated embodiment, the user listened to all of the song “Fallin”  7104  first on Station 1, as denoted by the entry of “ALL”  7106  in the corresponding cell for the song in the column titled “Time Listened”  7105 . At the same time, the first songs on Stations 2, 3, and 4 are started but are not heard audibly by the user. The Face-Off process continues until all songs have finished playing. 
     In this manner, the Radio Face-Off can help determine what causes users to tune out and user the information collected to make better products. Although all the songs in the illustrated embodiment were generally of the same length, which can enable a client to assess station-against-station performance, the Face-Off feature is not diluted if songs of varying lengths are uploaded per the setup described above. 
     As shown in  FIG. 72 , the system will display a message in  7202  or adjacent to  7204  the emulator  6700  when the Face-Off process has completed. 
     As shown in  FIG. 73 , a Face-Off report  7300  shows the Face-Off feature being utilized to track multiple stations  7302 , with the multiple utilizations being merged into the illustrated report  7300  that displays stations  7302  to which users have switched while the Face-Off feature is being utilized. 
     As shown in  FIG. 74 , a client can, at its discretion, also ask Pop-up questions  7401  in a Pop-up display  7402  when a user switches the radio station. This allows even more information to be gathered. In addition to all the information described above, clients can dig deeper, which helps them fine-tune their content. If a user never switches stations, they might not be presented with questions. 
     As illustrated by an embodiment in  FIG. 75 , the Radio Face-Off feature can be set up by a client in a menu display  7502 . The client can select the Face-Off feature from a drop-down Type menu  7504  and can select “stations” as the type  7506  of Face-Off. The client decides, in some embodiments, how many stations  7508  the client wishes to create. The client can name  7510  the stations that they wish to create and select  7512  the content for the station to utilize. Content can include song hooks, full versions of a song, commercial breaks, jock content (i.e., announcers), jingles, or other content that would represent an actual period of radio broadcasting. Song hooks can include portions of a song that can be any length. Songs can be selected from a drop-down menu, a library, or they can be uploaded. The client can save the question set and additionally add new questions  7514 . In addition, the client can name  7516  the Face-Off Title. After selecting the media content for a station, the client can create questions to be asked when a user switches stations. 
     As illustrated in  FIG. 76 , a client can access a Survey Questions area  7602  of the system after setting up the Face-Off feature. The client can view a list  7604  of stations created as well as a list  7606  of survey questions. The client can expand each station displayed in the list  7604  to ensure that the list  7604  is correct. 
     Audio Face-Off 
     Audio Face-Off can utilize the same Time Stamping feature as Radio Face-Off, whether it&#39;s audio or video, no matter which type of media a client is testing. The feature captures the start time, the stop time, the pause time, and the total duration of time spent to answer all the questions before a user continues onto the next item on a survey. 
     Questions can be asked of the user in between listening to each item as well. The use of Popup or Stop questions can be implemented at client discretion. 
       FIG. 77  illustrates an embodiment of the Audio Face-Off feature where audio content  7702 , such as songs, are presented to the user in a display  7700 . In the illustrated embodiment, the Face-Off feature tracks a user&#39;s listening to either songs by the Beatles or songs by the Rolling Stones. As shown in  FIG. 78 , Time Stamping functionality is utilized, as illustrated by the Time Stamping Timer  7802 , to track the user&#39;s listening to the presented audio content  7702  in display  7700 . 
     Video Face-Off 
     Referring now to  FIG. 79 , an embodiment of the Video Face-Off is illustrated and discussed. Similar to the Audio Face-Off, the user is presented with a display  7900  that includes one or more videos  7902 , and the user&#39;s viewing of the presenting videos is tracked. As shown in  FIG. 80 , Time Stamping functionality is utilized with a Time Stamping Timer  8002  to track the user&#39;s listening to the video content  7902  presented in display  7900 . 
     As shown in  FIG. 81 , Face-Off reports  8100  for Videos can be accessed by the client and can display so or all of the same types of information available in reports for Radio Face-Offs discussed above. In addition, as shown in  FIG. 82 , Time Stamping reports  8200  can be generated for the Video Face-Off and viewed by the client. 
     Ultimately, the Face-Off functionality is designed to dig deeper into why users feel as they do about content. So not only do clients learn the scores (results, e.g. “Mean score, Familiarity, etc.), but clients can also know when users respond, and why users respond. 
     In the embodiment illustrated in  FIG. 83 , a Pop-up question  8304  presented in a Pop-up display  8302  queries a user who has stopped listening to a media item presented in a Face-Off feature. In this manner, the user can provide feedback indicating why the use stopped listening or viewing the content. 
     The process for loading Image, Video or Audio Face-Offs, as shown in  FIG. 84 , is the same as the Radio Face-Off loading process described above, although Image Face-Off does not utilize Time Stamping. As shown in the illustrated embodiment of an Add Question Set menu  8400 , instead of selecting “Stations” as the Face-Off Type  8402 , a client can select “Media Items”. The client can select between Audio, Video, or Image as the Media Type  8404 . In the illustrated embodiment, the client has selected the Audio Media Type  8404 . 
     Trendsetters 
     Trendsetters refers to how a user performs against his or her peers, which refers to the user&#39;s proficiency in scoring content presented to the user. 
     Trendsetters is an algorithm in a system which takes data collected from each individual user and applies calculations to determine the user&#39;s scoring proficiency against that of other users. The information provided by Trendsetters can be customized by the client and can also be available in the filtering criteria. 
     Referring to  FIG. 85 , a client can customize trendsetters to present users who are calculated to have a certain range  8502  of scoring proficiency. For example, a client can select Trendsetters to display users whose calculated proficiency is in the top 20th percentile  8504 . 
     In another embodiment, illustrated in  FIG. 86 , the user can utilize a menu display  8600  to customize the Trendsetters settings to provide one or more sets  8602  of users based on scoring proficiency. For example, the client can set group A  8604  to be users with a scoring proficiency in the top 20th percentile, while group B  8606  can be set as users with a scoring proficiency in the next 20th percentile, and so forth for group C  8608 , group D  8610 , and group E  8612 . 
     A user&#39;s scoring proficiency is determined as how close the user&#39;s individual scores of content are to the mean of all listener&#39;s scores. The closer a user&#39;s scores are to the mean score, the more proficient a scorer the user is. 
     Referring next to  FIG. 87 , calculations of individual and overall performance to identify Trendsetters are illustrated and discussed. Trendsetter ratings are calculated based on both individual and overall performance. For example, in the illustrated table  8700 , the scores for all users  8704  are listed, with the individual scores of each user for each media item displayed in columns  8706 . The mean score of all users for each media item is displayed in column  8708 . 
     As illustrated in  FIG. 88 , once the individual scores  8802  are known for each user, the deviation of each user for a given media item can be calculated in Table  8800 . In some embodiments, the formula for the deviation of each user for a given media item is as follows:
 
Individual Deviation=Absolute(User Score 8802−Mean Score 8804)
 
Next, the total deviations for each user is calculated as:
 
Total Deviation 8803=Sum(All Individual Deviations for a User)
 
For example, in the illustrated embodiment in  FIG. 88 , user Steve has a Total Deviation  8803  of 2.31, as shown in cell  8805 . Under the Trendsetters algorithm, the users with the greatest scoring proficiency will have the smallest total deviation and can be ranked from greatest to least scoring proficiency. For example, Steve has the highest scoring proficiency  8806  because he has the lowest Total Deviation  8803 , as illustrated in cell  8805 .
 
     As shown in  FIG. 89 , each user&#39;s  8901  scoring proficiency rating  8806  in  FIG. 88  is determined by submitting each user&#39;s Total Deviation  8902  to a series of manipulations in table  8900 . First, each user&#39;s Total Deviation  8902  is multiplied by “−1”  8903  to give the user&#39;s Raw Score  8904 . Next, the largest Total Deviation  8902  is added to each of the Raw Scores  8904  to give each user&#39;s Trendsetter Score  8905 . For example, in the illustrated embodiment, Josh has the largest Total Deviation of 15.31, as shown in cell  8908 , which is added to each user&#39;s Raw Score  8904  to give each user&#39;s Trendsetter Score  8905 . Each user&#39;s Trendsetter score  8905  is then multiplied by 100 to give each user&#39;s scoring proficiency rating  8906 . For example, in the illustrated embodiment, Steve&#39;s Total Deviation  8910  of 2.31 is multiplied by −1 and Josh&#39;s largest Total Deviation  8908  of 15.31 to get a Trendsetter Score  8912  of 13, which is multiplied by 100 to give Steve a scoring proficiency rating  8914  of 1300. 
     In this way, the user with the highest scoring proficiency receives the highest rating. For example, in the illustrated embodiment, Steve has the lowest Total Deviation  8910  at 2.31, indicating that he had the greatest scoring proficiency, as illustrated  8806  in  FIG. 88 . 
     Survey Processes 
     Referring now to  FIG. 90 , a process  9000  by which a user can be allowed to participate in a Traditional Survey is illustrated and discussed. As shown in block  9002 , a user is presented with a welcome message, if any. As shown in block  9004 , the user is presented with instructions, if there are any. As shown in block  9006 , the user is presented with Preamble Audio/Video, if there is any. As shown in block  9008 , the user is presented with Traditional Survey Question Sets. As shown in Blocks  9010  and  9012 , if the media type involved in the survey is not Audio or Video, then questions will be displayed in a question set, and the process will proceed to point Y. As shown in blocks  9010  and  9014 , if the media type involved in the survey is Audio or Video, the Audio or Video will be displayed to the user, along with questions in a question set, and the process will proceed to point Z. 
     Referring now to  FIG. 91 , a process  9100 , continued from  FIG. 90 , by which a user can be allowed to participate in a Traditional Survey is illustrated and discussed. As shown in block  9102 , a process proceeding from point Z will determine if media is paused or stopped. As shown in blocks  9116  and  9118 , if the media is not paused or stopped, or if the process is proceeding from point Y, the user will be allowed to respond to survey questions, the responses to which are saved, along with a timestamp, and the process ends. As shown in block  9104 , if media is paused or stopped, a Media Timestamp is saved. As shown in block  9106 , a determination is made as to whether the Media Timestamp is less than a Pop-up configuration percentage. As shown in block  9110 , if the media Timestamp is less than a Pop-up configuration percentage, the user is presented with Pop-up and Stop questions, if there are any. As shown in block  9108 , if the Media Timestamp is not less than a Pop-up configuration percentage, the user is presented with Stop questions, if there are any. As shown in block  9112 , the user responds to questions presented. As shown in block  9114 , user responses are saved. 
     Referring now to  FIG. 92 , a process  9200  by which a user can participate in a Face-Off Survey is illustrated and discussed. As shown in block  9202 , a user is presented with a welcome message, if there is any. As shown in block  9204 , the user is presented with instructions, if there are any. As shown in block  9206 , the user is presented with Preamble Audio/Video, if there is any. As shown in block  9208 , the user is presented with a Face-Off Question Set. As shown in block  9210 , the user is presented with stations, to which the user listens. As shown in block  9212 , a determination is made, after a user has begun listening to stations, after the process has proceeded from point DD, or after all stations have been determined in block  9218  to have not finished playing, as to whether a station has been switched. As shown in block  9214 ,  9218 , and  9222 , if a station is determined to have not been switched, then the station finishes playing, at which a determination is made in block  9218  as to whether all stations have finished playing. If they have, then the user must, in block  9222 , block on a Next button to end the Face-Off Survey and allow the process to proceed to point CC. As shown in block  9216 , if a station has been switched, then a Song Timestamp is saved. As shown in block  9220 , a determination is made as to whether a station has been switched to a new station. If it has not, the process proceeds to point BB; if it has, then the process proceeds to point AA. 
     Referring now to  FIG. 93 , a process  9300 , proceeding from point AA in  FIG. 92  by which a user can participate in a Face-Off Survey is illustrated and discussed. As shown in block  9302 , a determination is made whether there is any question for a song of a station. If there is no question to the song on the station, as shown in block  9304 , the next station song is played, and the process proceeds to point DD. As shown in block  9306 , if there is a question for the song on the station, the user is presented with Pop-up questions, if there are any. As shown in block  9308 , the user responds to the questions. As shown in block  9310 , the responses are saved, and the process proceeds to block  9304 . 
     Referring now to  FIG. 94 , a process  9400 , proceeding from point BB in  FIG. 92  by which a user can participate in a Face-Off Survey is illustrated and discussed. As shown in block  9402 , a determination is made whether a Next button is clicked. If not, as shown in blocks  9404  and  9406 , the process stops and continues later if the Next button is clicked, the Survey Status is saved, and the process proceeds to point EE. It the Next button is block, as shown in block  9408 , a determination is made whether there are any questions for the song on the station. As shown in blocks  9410 ,  9412 , and  9414 , if there is a question for the song on the station, the user can be allowed to view Pop-up questions, if there are any, respond to the questions with responses that are saved. As shown in block  9416 , the user can be allowed to view follow-up questions. As shown in block  9418 , the user can be allowed to respond to questions. As shown in block  9420 , the responses are saved. 
     Referring now to  FIG. 95 , a process  9500 , proceeding to point AAA by which a user can participate in a Face-Off Survey is illustrated and discussed. As shown in block  9502 , a user is presented with a welcome message, if there is any. As shown in block  9504 , the user is presented with instructions, if there are any. As shown in block  9506 , the user is presented with Preamble Audio/Video, if there is any. As shown in block  9508 , the user is presented with a Face-Off Question Set. As shown in block  9510 , the user can be allowed to listen to an Audio/Video item. As shown in block  9512 , a determination is made whether the Audio/Video is switched. If not, as shown in block  9514 , the Audio/Video continues to finish playing. If the Audio/Video is switched, as shown in block  9516 , an Audio/Video Timestamp is saved, and the process proceeds to point AAA. 
     Referring now to  FIG. 96 , a process  9600 , proceeding from point AAA by which a user can participate in a Face-Off Survey is illustrated and discussed. As shown in block  9602 , a determination is made whether an Audio/Video item is switched to a new Audio/Video item. If an Audio/Video item is switched to a new Audio/Video item, as shown in blocks  9604  and  9606 , the user can be allowed to view Pop-up questions and respond to the Pop-up questions. As shown in block  9608 , the responses are saved, and the process proceeds to point BBB. As shown in block  9610 , if an Audio/Video item is not switched to a new Audio/Video item, then the user can be allowed to click Next to end the Face-Off survey. As shown in blocks  9612  and  9614 , the user can be allowed to view Pop-up questions and respond to the Pop-up questions. As shown in block  9616 , the responses are saved. As shown in blocks  9618  and  9620 , the user can be allowed to view follow-up questions and respond to the follow-up questions. As shown in block  9622 , the responses are saved. 
     Referring now to  FIG. 97 , a process  9700  by which a user can participate in a Weblinks Survey is illustrated and discussed. As shown in block  9702 , a user is presented with a welcome message, if there is any. As shown in block  9704 , the user is presented with instructions, if there are any. As shown in block  9706 , the user is presented with Preamble Audio/Video, if there is any. As shown in block  9708 , the user is presented with instructions. As shown in block  9710 , the user can be allowed to view a website. As shown in block  9712 , the user clicks an “I Found It” button. As shown in block  9714 , the Weblinks Timestamp is saved. As shown in blocks  9716  and  9718 , the user can be allowed to view Pop-up questions and respond to the Pop-up questions. As shown in block  9720 , the responses are saved. As shown in blocks  9722  and  9724 , the user can be allowed to view follow-up questions and respond to the follow-up questions. As shown in block  9726 , the responses are saved. 
     Referring now to  FIG. 98 , a process  9800  by which a user can participate in a survey is illustrated and discussed. As shown in block  9804 , a user can be allowed to view a login page. As shown in block  9806 , the user can be allowed to enter login details, which can include email ID, password, or a security code. As shown in block  9808 , the user&#39;s credentials are checked. Checking credentials can include sending the user&#39;s credentials to a database  9802 , which then returns a determination of the user&#39;s validity. As shown in block  9810 , a determination is made whether the user is valid. If not, the user is returned to the login page. If yes, as shown in block  9812 , the user can be allowed to view a dashboard. A request for user and survey details can be sent to the database  9802 , and the details can be received from the database  9802 . As shown in block  9814 , a determination is made whether the user has clicked on a survey start or resume link. If the user has, as shown in block  9816 , the survey status can be acquired by requesting the database  9802  to provide survey details. As shown in block  9818 , the user can be allowed to view a welcome page that has been requested and received from database  9802 . As shown in block  9820 , the user can be allowed to view an instruction page that has been requested and received from database  9802 . As shown in block  9822 , the user can be allowed to view Preamble Audio/Video that has been requested and received from database  9802 . As shown in block  9824 , survey question sets are retrieved from database  9802 , and the process proceeds to point E. 
     Referring now to  FIG. 99 , a process  9900  proceeding from point E by which a survey type is selected is illustrated and discussed. As shown in block  9902 , a determination is made as to the question set type. Depending upon the survey type, the process will proceed to a different point. For example, if the survey type is Traditional, the process will proceed to point A. If the survey type is Face-Off Station, the process will proceed to point B. If the survey type is Face-Off Media, the process will proceed to point C. If the survey type is Weblinks, the process will proceed to point D. 
     Referring now to  FIG. 100 , a process  10000  proceeding from point A enabling a user to participate in a traditional survey is illustrated and discussed. As shown in block  10002 , question set details are requested and received from database  9802  to check for the traditional survey question type. As shown in block  10004 , a determination is made whether the question set type is Audio/Video. If not, as shown in block  10032 , the user can be allowed to view an image file and normal questions. If yes, as shown in block  10006 , the user can be allowed to view the Audio/Video file and normal questions. As shown in block  10008 , a determination is made whether an Audio/Video file is being played. If not, the process proceeds to allow the user to answer normal questions in block  10034 . As shown in block  10010 , the timer for Audio/Video Time Stamping is started in the background. As shown in block  10012 , a determination is made whether the Audio/Video file is paused or stopped. If not, as shown in block  10014 , the Audio/Video file can be allowed to finish playing. As shown in block  10016 , the Audio/Video Time Stamping timer is stopped, and the Time Stamping details are stored in database  9802 . In block  10018 , a determination is made whether there is a Pop-up or Stop question. If there is, as shown in block  10020 , then a determination is made whether the Media Time Stamp is less than the Pop-up configuration percentage. If not, as shown in blocks  10022  and  10024 , the user can be allowed to view and answer Stop questions, the responses of which are saved in database  9802 . As shown in blocks  10026  and  10028 , the user can be allowed to view and answer Pop-up and Stop questions, the responses of which are saved in database  9802 . As shown in blocks  10030 ,  10034 , and  10036 , the user can be allowed to view and answer normal questions, the responses to which, along with total durations and survey status, are saved in database  9802 . The process then proceeds to point E. 
     Referring now to  FIG. 101 , a process  10100  proceeding from point B by which a user can participate in a Face-Off Station survey is illustrated and discussed. As shown in block  10102 , the user can be allowed to view a Face-Off Station question set, the details of which are requested and received from database  9802 . As shown in block  10104 , a determination is made whether the user has clicked on a station to play. If not, as shown in block  10106 , the user is prompted to play at least one station. If yes, as shown in block  10108 , the selected station if played, and a station Time Stamping timer is started in the background. As shown in block  10110 , the user can be allowed to listen to the station. As shown in block  10112 , a determination is made whether the station is switched. If not, as shown in block  10114 , the station finishes playing. As shown in block  10116 , a determination is made whether all stations have finished playing. As shown in block  10118 , a determination is made whether the Next button is clicked. As shown in block  10120 , a determination is made whether there are follow-up questions. If so, as shown in blocks  10122 ,  10124 , and  10126 , the user can be allowed to view and answer the follow-up questions, the responses to which are saved, along with the survey status, and saved in database  9802 . If not, as shown in block  10127 , the survey status is saved in database  9802 . As shown in block  10128 , if a station is switched, then the station Time Stamp timer is stopped and stored in database  9802 . As shown in block  10130 , a determination is made whether a Pop-up question is available for a selected station. As shown in block  10132 , a determination is made whether there is a Pop-up question. If not, as shown in block  10140 , the selected station is played. If so, as shown in blocks  10134 ,  10136 , and  10138 , the user can be allowed to view and answer Pop-up questions, the responses to which are saved in database  9802 . 
     Referring now to  FIG. 102 , a process  10200  proceeding from point C by which a user can participate in a Face-Off Media survey is illustrated and discussed. As shown in block  10202 , question set details are requested and received from database  9802  to check for the traditional survey question type. As shown in block  10204 , a determination is made whether the question set type is Audio/Video. If not, as shown in block  10216 , the user can be allowed to view the Image file and normal questions. If yes, as shown in block  10206 , the user can be allowed to view the Audio/Video file. As shown in block  10208 , a determination is made whether the Audio/Video file is being played. If not, as shown in blocks  10210  and  10212 , if the Next button is not clicked, then the Audio/Video Time Stamping timer is stopped and stored in database  9802 . If yes, as shown in block  10219 , then the Audio/Video Time Stamping timer is started in the background. As shown in block  10218 , a determination is made whether the Audio/Video file is paused, stopped, or switched. If so, as shown in block  10220 , the Audio/Video Time Stamping timer is stopped and stored in database  9802 . As shown in block  10222 , a determination is made whether there is a Pop-up question. If so, as shown in blocks  10224 ,  10226 , and  10228 , the user can be allowed to view and answer the Pop-up questions, the responses to which are saved in database  9802 . As shown in blocks  10230 ,  10232 , and  10234 , the user can be allowed to view and answer follow-up questions, the responses to which are saved, along with the survey status, in database  9802 . 
     Referring now to  FIG. 103 , a process  10300  proceeding from point D by which a user can participate in a Weblinks survey is illustrated and discussed. As shown in block  10302 , the user can be allowed to view a website, where question set details are requested and received from database  9802 . As shown in block  10304 , a Time Stamping timer for Weblinks is started in the background. As shown in block  10306 , the user can be allowed to click on a button, which can state “I Found It”. As shown in block  10308 , the Time Stamping timer is stopped and stored in database  9802 . As shown in blocks  10310 ,  10312 , and  10314 , the user can be allowed to view and answer Pop-up questions, the responses to which are saved in database  9802 . 
     Referring now to  FIG. 104 , a process  10400  proceeding from point E by which a survey is wrapped up is illustrated and discussed. As shown in block  10402 , a determination is made whether there are wrapup questions. As shown in blocks  10404 ,  10406 , and  10412 , the user can be allowed to view and answer wrapup questions, the responses to which, along with the survey status, are saved in database  9802 . As shown in block  10408 , the user can be allowed to view Preamble Audio/Video requested and received from database  9802 . As shown in block  10410 , the user can be allowed to view a thank-you message requested and received from database  9802 , if there is one. 
     Referring now to  FIG. 105 , a process  10500  by which a client can view saved survey reports is illustrated and discussed. As shown in block  10502 , the client can be allowed to view a saved reports list requested and received from database  9802 . As shown in block  10504 , the client can be allowed to click on a saved report. As shown in block  10506 , the client can be allowed to view the saved report, the details of which are requested and received from database  9802 . 
     Referring now to  FIG. 106 , a process  10600  by which a client can generate a survey report is illustrated and discussed. As shown in block  10602 , the client views report filters that have been requested and received from database  9802 . As shown in block  10604 , the client chooses filters for the report. As shown in blocks  10606  and  10608 , the client can input the report name and save an Enrollment stats report in database  9802 . As shown in block  10610 , the client can view an Enrollment stats report requested and received from database  9802 . 
     Referring now to  FIG. 107 , a process  10700  by which a client can view a Face-Off survey report is illustrated and discussed. As shown in block  10702 , the client views survey lists requested and received from database  9802 . As shown in block  10704 , the client chooses a survey. As shown in block  10706 , the client views Face-Off lists requested and received from database  9802 . As shown in block  10708 , the client chooses a Face-of list. As shown in block  10710 , the client views a Face-Off report requested and received from database  9802 . 
     Referring now to  FIG. 108 , a process  10800  by which a client can view a Familiarity report is illustrated and discussed. As shown in block  10802 , the client views survey lists requested and received from database  9802 . As shown in block  10804 , the client chooses a survey. As shown in block  10806 , the client views a Familiarity report requested and received from database  9802 . 
     Referring now to  FIG. 109 , a process  10900  by which a client can view an individual rater report is illustrated and discussed. As shown in block  10902 , the client views survey lists requested and received from database  9802 . As shown in block  10904 , the client chooses a survey. As shown in block  10906 , the client views media content lists requested and received from database  9802 . As shown in block  10908 , the client chooses media content. As shown in block  10910 , the client views an Individual rater report requested and received from database  9802 . 
     Referring now to  FIG. 110 , a process  11000  by which a client can view a Matrix report is illustrated and discussed. As shown in block  11002 , the client views survey lists requested and received from database  9802 . As shown in block  11004 , the client chooses a survey. As shown in block  11006 , the client views media content lists requested and received from database  9802 . As shown in block  11008 , the client chooses media content. As shown in block  11010 , the client views a Matrix report requested and received from database  9802 . 
     Referring now to  FIG. 111 , a process  11100  by which a client can view a Multiple choice questions report is illustrated and discussed. As shown in block  11102 , the client views survey and age group lists requested and received from database  9802 . As shown in block  11104 , the client chooses a survey and one or more age groups. As shown in block  11106 , the client views a Multiple choice questions report requested and received from database  9802 . 
     Referring now to  FIG. 112 , a process  11200  by which a client can view a perceptual report is illustrated and discussed. As shown in block  11202 , the client views survey, age group, gender, and ethnicities lists requested and received from database  9802 . As shown in block  11204 , the client chooses a survey and one or more age groups, gender, and ethnicities. As shown in block  11206 , the client views a perceptual report requested and received from database  9802 . 
     Referring now to  FIG. 113 , a process  11300  by which a client can view a Popup questions report is illustrated and discussed. As shown in block  11302 , the client views survey, age group, gender, and ethnicities lists requested and received from database  9802 . As shown in block  11304 , the client chooses a survey. As shown in block  11306 , the client views media content lists requested and received from database  9802 . As shown in block  11308 , the client chooses a survey and one or more age groups, gender, and ethnicities. As shown in block  11310 , the client views a Pop-up questions report requested and received from database  9802 . 
     Referring now to  FIG. 114 , a process  11400  by which a client can view a signup questions report is illustrated and discussed. As shown in block  11402 , the client views age group, gender, and ethnicities lists requested and received from database  9802 . As shown in block  11404 , the client views a signup questions report requested and received from database  9802 . 
     Referring now to  FIG. 115 , a process  11500  by which a client can generate and view a traditional report is illustrated and discussed. As shown in block  11502 , a client views report filters requested and received from database  9802 . As shown in block  11504 , the client chooses filters for the report. As shown in blocks  11506  and  11508 , the client can input the report name and save a traditional report in database  9802 . As shown in block  11510 , the client can view a traditional report requested and received from database  9802 . 
     Referring now to  FIG. 116 , a process  11600  by which a client can view a trend report is illustrated and discussed. As shown in block  11602 , the client views report filters requested and received from database  9802 . As shown in block  11604 , the client chooses one or more age groups, and gender. As shown in block  11606 , the client views a trend report requested and received from database  9802 . 
     Referring now to  FIG. 117 , a process  11700  by which a client can view a Time Stamping report is illustrated and discussed. As shown in block  11702 , the client views report filters requested and received from database  9802 . As shown in block  11704 , the client chooses a survey and one or more age groups. As shown in block  11706 , the client views a Time Stamping report requested and received from database  9802 . 
     Referring now to  FIG. 118 , a process  11800  by which a client can view a Weblinks testing report is illustrated and discussed. As shown in block  11802 , the client views survey lists requested and received from database  9802 . As shown in block  11804 , the client chooses a survey. As shown in block  11806 , the client views website lists requested and received from database  9802 . As shown in block  11808 , the client chooses a website. As shown in block  11810 , the client views a Weblinks testing report requested and received from database  9802 . 
     Referring now to  FIG. 119 , a process by which a user can participate in an AMT survey is illustrated and discussed. As shown in block  11902 , a determination is made whether there is Streaming Audio/Video present. If there is, as shown in block  11904 , streaming Audio/Video requested and received from database  9802  is played for the user. As shown in block  11906 , the user can be allowed to listen to streaming media. As shown in block  11908 , AMT Audio requested and received from database  9802  is played for the user. As shown in block  11910 , the user is provided with survey questions requested and received from database  9802 . As shown in block  11912 , the user can be allowed to answer media questions. As shown in block  11914 , a determination is made whether there are more media items. 
     It should be understood that there are many different possible variants of this inventive concept, all of which are included in the scope of this invention disclosure. In fact, the invention disclosure is intended to comprise a plurality of inventive embodiments, each of which may comprise some combination of some or all of the elements described herein (but which may also optionally exclude one or more of the elements generally described herein). If any copyright or trademark material of an unrelated third party is used in the sample screens shown above, Applicant contends that this use may be authorized and/or is merely exemplary (to aid in clarity) and is a de minimis fair use that does not result in any confusion or improper advantage and/or harm to the owner (especially since this provisional patent application is not intended for publication, but shall be kept secret in the U.S. Patent Office). It should also be understood that the use of the word “database” is meant to be inclusive of any computer/electronic storage media (memory storage) capable of holding electronic data and allowing the data to be extracted electronically. Thus, a database could be stored on a server, a hard-drive, or internal memory, or it could be located on a CD, disk, electronic tape, etc. by way of non-exclusive example. Likewise, the word “database” is intended to include one or more separate, independent database(s) (designated for a specific type of information) and/or a portion of a larger database (that may be partitioned into several smaller database tables). Thus, the term “database” as used herein is inclusive of a table in a database (which may include several such tables). Also, the computer system could be a designated specific purpose machine designed to include specific physical components and to perform the process tasks, or it could be a general purpose computer machine programmed to be configured to perform the process tasks. In such case, the program/software may be stored on computer readable media, which is then operable to transform the general purpose computer machine into a specific purpose machine that performs as discussed above. 
     While various embodiments in accordance with the principles disclosed herein have been shown and described above, modifications thereof may be made by one skilled in the art without departing from the spirit and the teachings of the disclosure. The embodiments described herein are representative only and are not intended to be limiting. Many variations, combinations, and modifications are possible and are within the scope of the disclosure. Alternative embodiments that result from combining, integrating, and/or omitting features of the embodiment(s) are also within the scope of the disclosure. Accordingly, the scope of protection is not limited by the description set out above, but is defined by the claims which follow, that scope including all equivalents of the subject matter of the claims. Each and every claim is incorporated as further disclosure into the specification and the claims are embodiment(s) of the present invention(s). Furthermore, any advantages and features described above may relate to specific embodiments, but shall not limit the application of such issued claims to processes and structures accomplishing any or all of the above advantages or having any or all of the above features. 
     Additionally, the section headings used herein are provided for consistency with the suggestions under 37 C.F.R. 1.77 or to otherwise provide organizational cues. These headings shall not limit or characterize the invention(s) set out in any claims that may issue from this disclosure. Specifically and by way of example, although the headings refer to a “Field of Invention,” the claims should not be limited by the language chosen under this heading to describe the so-called field. Further, a description of a technology in the “Background” is not to be construed as an admission that certain technology is prior art to any invention(s) in this disclosure. Neither is the “Summary” to be considered as a limiting characterization of the invention(s) set forth in issued claims. Furthermore, any reference in this disclosure to “invention”, “software”, etc. in the singular should not be used to argue that there is only a single point of novelty in this disclosure. Multiple inventions may be set forth according to the limitations of the multiple claims issuing from this disclosure, and such claims accordingly define the invention(s), and their equivalents, that are protected thereby. In all instances, the scope of the ultimate claims shall be considered on their own merits in light of this disclosure, but should not be constrained by the headings set forth herein. 
     Use of broader terms such as comprises, includes, and having should be understood to provide support for narrower terms such as consisting of, consisting essentially of, and comprised substantially of. Use of the term “optionally” and the like with respect to any element of an embodiment means that the element is not required, or alternatively, the element is required, both alternatives being within the scope of the embodiment(s).