Abstract:
A method of displaying an advertisement on a seat or meal tray of vehicle, including seats or meal trays of an aircraft, watercraft, automobile, or train. Though others have displayed an advertisement on a meal tray of a vehicle, this application describes specific locations of placement on a seat or meal tray, which are both novel and not obvious. Moreover, this application expresses a novel manner of placing and connecting an advertisement to a meal tray or seat of a vehicle.

Description:
BACKGROUND 
       [0001]    Advertisers are always looking for new locations to place their advertisements, especially locations on vehicles that transport many people. Traditionally, advertisers place their advertisements on an interior or exterior wall of a vehicle or on an exterior or interior surface of a vehicle window. Recently, some advertisers have placed their advertisements on interior objects of a vehicle, such as seats or meal trays. 
       SUMMARY 
       [0002]    Described herein, is a method of displaying an advertisement on a seat or meal tray of vehicle, including seats or meal trays of an aircraft, watercraft, automobile, or train. Though others have displayed an advertisement on a meal tray of a vehicle, this application describes specific locations of placement on a seat or meal tray that are both novel and not obvious. Moreover, this application expresses a novel manner of placing and connecting an advertisement to a meal tray or seat of a vehicle. 
         [0003]    In preferred implementations of the method, the displayed advertisement is a print advertisement. However, the method may include displaying an advertisement electronically via a monitor or other form of electronic display. 
         [0004]    In preferred implementations of the method, either a top or a bottom surface of a meal tray or a part of a back surface of a seat displays an advertisement. In either case, it is preferred that the surfaces display the advertisement at specific locations of the surfaces, which this application describes in detail in the Detailed Description section. 
         [0005]    In preferred implementations of the method, an advertisement is printed on a laminated sticker, where the laminate material and adhesive of the sticker is heat and water-resistant. The laminate is also graffiti resistant, and the sticker adheres to the surface of a meal tray for at least sixty days. 
     
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         [0006]    Below is a description of example implementations of a method of displaying an advertisement on a seat or meal tray of a vehicle, in conjunction with appended drawings, wherein like reference numerals refer to like elements in figures, and wherein: 
           [0007]    figure one (labeled “FIG.  1 ” in the drawings) illustrates one preferred position of the advertisement; 
           [0008]    figure two (labeled “FIG.  2 ” in the drawings) illustrates one preferred position of the advertisement; 
           [0009]    figure three (labeled “FIG.  3 ” in the drawings) illustrates one preferred position of the advertisement; 
           [0010]    figure four (labeled “FIG.  4 ” in the drawings) illustrates one preferred position of the advertisement; and 
           [0011]    figure five (labeled “FIG.  5 ” in the drawings) illustrates one preferred position of the advertisement. 
       
    
    
     DETAILED DESCRIPTION 
       [0012]    The present specification explains preferred implementations of a method of displaying an advertisement or graphic on a seat or meal tray of a vehicle. The present detailed description does not limit the scope of the method of displaying an advertisement and the method may vary in its implementations. Furthermore, figures one through five illustrate preferred positions of the advertisement and the figures are merely devices for assisting the explanation of the present detailed description and do not limit the scope of the method. 
         [0013]    The method includes a step of displaying an advertisement on a seat or meal tray of a vehicle: either by printing the advertisement directly on the seat or meal tray; by sticking a label, having the advertisement, onto the seat or meal tray; or by connecting to the seat or meal tray any known device that displays an advertisement. 
         [0014]    In preferred implementations of the method, the advertisement is on a label that adheres, by way of an adhesive, to a seat or meal tray of a vehicle. The adhesive is a polyester-based adhesive and the adhesive includes a flame retardant in its makeup. 
         [0015]    In preferred implementations of the method, the label is a laminated label. 
         [0016]    In preferred implementations of the method, the width and height of the label is within a range of four to seven inches. In preferred implementations of the method, the laminated label is either six inches by six inches, or five and a half inches by five and a half inches. 
         [0017]    In preferred implementations of the method, the advertisement has a color scheme of one, two, three, or four colors. 
         [0018]    In preferred implementations of the method, the label is rectangular, and the corners of the label are rounded. 
         [0019]    In preferred implementations of the method, a device displays the advertisement, which is made up of: a substrate having a top surface and a bottom surface; the advertisement, which is facing out from the top surface of the substrate; an adhesive that covers the entire area of the bottom surface of the substrate, where the adhesive is made of a fire-retardant polyester; and a laminate that covers the entire area of the top surface of the substrate, sandwiching the advertisement between the laminate and the substrate. Where the device displays the advertisement, the color scheme of the advertisement is either a one-color scheme, a two-color scheme, a three-color scheme, or a four-color scheme. In addition, the device has round corners. 
         [0020]    Figures one through five illustrate a seat of a vehicle  1  comprising a meal tray  2  that has two basic states, open and closed (i.e. upright and fastened position). In figures two, three and five, the tray  2  is open. In figures one and four, the tray  2  is closed. 
         [0021]    In figures one and three, the meal tray  2  displays an advertisement  3 A &amp;  3 C. In figure one, the meal tray  2  displays an advertisement  3 A on a bottom surface  22  of the meal tray  2 . In figure three, the meal tray  2  displays an advertisement  3 C on a top surface of the meal tray. If the meal tray  2  of figure three is in a closed state, then the advertisement  3 C is not visible to a person sitting behind the seat  1 . 
         [0022]    In preferred embodiments of the method, where the advertisement has a width of four to seven inches, a height of four to seven inches, and the bottom surface  22  of the meal tray displays the advertisement, and an upper corner  21 A or  21 B of the bottom surface  22  of the meal displays the advertisement. 
         [0023]    In preferred implementations of the method where the top surface of a meal tray displays an advertisement, the advertisement only partially covers the surface. 
         [0024]    In the figures two and four, back parts of the seat  1  display advertisements  3 B,  3 D &amp;  3 E. 
         [0025]    In figure four, back parts of the seat  1  display the advertisements  3 D &amp;  3 E, where the advertisements are visible when the meal tray  2  is closed. More specifically, in figure four an outside surface of a pocket  4  on a lower part of the seat  1  displays one of the advertisements  3 E. 
         [0026]    In preferred embodiments of the method, where the advertisement has a width of four to seven inches, a height of four to seven inches, and the outside surface of the pocket  4  displays the advertisement, and an upper corner  20 A or  20 B of the outside surface of the pocket  4  displays the advertisement. 
         [0027]    In figure two, a back part of the seat  1  displays an advertisement  3 B, where the meal tray  2  covers the advertisement  3 B when the meal tray  2  is closed. 
         [0028]    In preferred embodiments of the method, where the advertisement has a width of four to seven inches, a height of four to seven inches, and the back part of the seat in figure two displays the advertisement, and an upper corner  19 A or  19 B of the back part displays the advertisement. 
         [0029]    In figure five, a top surface  7  of a meal tray  2  attached to a seat of a vehicle  1  displays an advertisement  11 . 
         [0030]    Only a top surface  5  of the seat  1  is visible to a viewer of figure five. 
         [0031]    As shown in figure five, a front part  15  of the top surface of the meal tray  7 , which is at a corner on another side of the tray from a drink holder  6 , displays the advertisement  11 . If there is not a drink holder on the top surface of the meal tray  7 , either corner  18 A &amp;  18 B of the front part  15  displays the advertisement  11 . As previously mentioned, in preferred implementations of the method, the advertisement  11  has a width  16  of four to seven inches and a height  17  of four to seven inches. 
         [0032]    In preferred implementations of the method similar to the implementation illustrated in figure five, an upper edge of the advertisement  14  is within an inch and a half of an upper edge of the meal tray  8 . If the advertisement is on the left side of the tray then a left edge of the advertisement  13  is within an inch and a half of a left edge of a meal tray  9 . If the advertisement is on the right side of the tray then a right edge of the advertisement  12  is within an inch and a half of a right edge of the meal tray  10 . 
         [0033]    In other implementations of the method, a front or a side part of a seat of a vehicle displays an advertisement. 
         [0034]    In other implementations of the method, a seat has multiple meal trays or does not have a meal tray. Furthermore, the method may include displaying multiple advertisements at multiple positions of a seat or a meal tray. 
         [0035]    In preferred implementations of the method, an advertisement is printed on a laminated sticker, where the laminate material and adhesive of the sticker is heat and water-resistant. The laminate also is graffiti resistant. Moreover, the sticker adheres to the surface of a meal tray for at least sixty days.