Abstract:
A system for interacting with a multimedia presentation includes one or more machine-readable codes embedded in a plurality of sequential frames or in individual slides of a multimedia presentation, the frames or slides defining at least one interactive portion of a larger multimedia presentation, a touch-screen driver extension resident on a digital medium and transferable over a network to the digital medium of a touch-screen operated multi-media device, the extension enabling interpretation at the multimedia-enabled interactive response unit of touch-screen taps input during play of the multimedia presentation, and a set of machine instructions resident on a digital medium coupled to or accessible to a multimedia-enabled interactive response system, the machine instructions executable by physical interaction with the one or more of the machine-readable codes in the multimedia presentation to serve one or more additional multimedia presentations to the touch-screen multimedia device.

Description:
BACKGROUND OF THE INVENTION 
       [0001]    1. Field of the Invention 
         [0002]    The present invention is in the field of telephony communications including data network telephony and pertains particularly to methods and apparatus for interacting with an interactive response unit in a call center. 
         [0003]    2. Discussion of the State of the Art 
         [0004]    In the art of telephony communications, call centers exist to handle customers for contracting businesses. Call centers often employ interactive response units for screening customers and for providing self-help menus and activities for customers who do not require live interaction with an agent of the center, or prior to routing a customer to a live agent. Interactive response units may be touch-tone operated, text operated, or voice-enabled. More recently video-enabled interactive voice response (IVR) units have been developed. These systems typically push video to the caller. Current video-enabled IVR systems provide a one-way video push from enterprise or carrier to the caller. In this system the caller may select a video for viewing, and the video-enabled IVR system pushes the video to the caller&#39;s end device. The caller may view the video or interrupt the play of the video manually, but cannot provide any interactive input that indicates the caller&#39;s interest in the video or any portion of the video. If the video is an instruction on an operation, the caller is not able to point to a specific area that she wants more video or multi-media information about. 
         [0005]    Therefore, what is clearly needed is a method for interacting with a multimedia presentation served by an interactive response unit that enables the caller to get more detailed information about a feature in the presentation through interaction with the presentation. 
       SUMMARY OF THE INVENTION 
       [0006]    The problem stated above is that automated self-help systems that are adaptive to customer changes in need are desirable for a contact center system, but many of the conventional means for interacting with customers in self-help mode such as interactive voice or touch tone response systems, also create redundancy and latency in service. The inventors therefore considered functional elements of a self-help automated interaction system, looking for components that exhibit interoperability that could potentially be harnessed to provide an automated multimedia-enabled self-help system, but in a manner that would not create redundancy and more latency. 
         [0007]    Every automated self-help system is driven by customer interaction, one by-product of which is a number of customers who did not achieve what they wanted to achieve with the system. Most such self-help systems employ text and voice or touch tone key interfaces and logical software applications to understand the customers&#39; needs and to route the customer requests to the correct application tree for the appropriate treatment, and interactive voice, tone, and text response systems and media servers are typically part of the apparatus. 
         [0008]    The present inventor realized in an inventive moment that if, during customer interaction with a multimedia-enabled interactive response system, instructional multimedia information such as video or an automated slide presentation, typically pushed to the customer upon request, could be tagged or embedded with interactive linking to further more granular multimedia that is relevant to the portion of media currently being disseminated by the customer, significant reduction in redundancy and latency in service relative to obtaining additional, more detailed product or service information might result. 
         [0009]    The inventor therefore constructed a unique customer interaction system for multimedia presentations such as video and slide shows that allowed customers to navigate to more relevant and detailed multimedia information not provided in the original multimedia, but constrained such navigation to areas or portions in the parent multimedia where more detailed information is relevant. A significant improvement in the quality of customer service results, with no impediment to call flow or system operability created. 
         [0010]    Accordingly, in an embodiment of the present invention, a system for interacting with a multimedia presentation includes one or more machine-readable codes embedded in a plurality of sequential frames or in individual slides of a multimedia presentation, the frames or slides defining at least one interactive portion of a larger multimedia presentation, a touch-screen driver extension resident on a digital medium and transferable over a network to the digital medium of a touch-screen operated multi-media device, the extension enabling interpretation at the multimedia-enabled interactive response unit of touch-screen taps input during play of the multimedia presentation, and a set of machine instructions resident on a digital medium coupled to or accessible to a multimedia-enabled interactive response system, the machine instructions executable by physical interaction with the one or more of the machine-readable codes in the multimedia presentation to serve one or more additional multimedia presentations to the touch-screen multimedia device. 
         [0011]    In a preferred embodiment, the system is accessed through a Website. In one embodiment the system is accessed through a telephony carrier network. In one embodiment, the one or more machine-readable codes include links to one or more multimedia presentations containing information related to but more detailed than the specific portion of the multimedia presentation interacted with. In one embodiment, the physical action is tapping on a touch screen of the receiving device in a part of the multimedia presentation the user desires more information about. In another embodiment, the physical action is key or voice input. 
         [0012]    In one embodiment, the multimedia presentation is an instructional video or slide presentation. In one embodiment, the machine-readable codes comprise metadata that describes one or more additional multimedia presentations related to the portion of the multimedia presentation containing the code. In a variation of this embodiment, one or more machine-readable codes are embedded in one or more strategic portions in the additional multimedia presentations related to the portion of the multimedia presentation containing the original code, those machine-readable codes comprising metadata that describes one or more additional and related multimedia presentations. 
         [0013]    According to another aspect of the present invention, a method is provided for interacting with a multimedia presentation served from a multimedia-capable interactive response unit to retrieve additional information comprising the steps (a) viewing the multimedia presentation on a connected computing device having touch-screen capability, (b) interacting via touch screen to any coded portion of the multimedia presentation that more information is desired about, (c) if coded, interpreting the action of step (b) at the multimedia-enabled interactive response unit, and (d) executing machine instruction to interrupt the previous multimedia presentation and serve one or more new multimedia presentations relative to the portion of the original multimedia presentation. 
         [0014]    In one aspect, the method is practiced through a Website. In another aspect, method is practiced through a telephony carrier network. In a preferred aspect of the method in step (a), the multimedia presentation is an instructional video or slide presentation. In one aspect, in step (b), one or more machine-readable codes include links to one or more multimedia presentations containing information related to but more detailed than the specific portion of the multimedia presentation interacted with. In one aspect, in step (b), the interaction is tapping on a touch screen of the receiving device in a part of the multimedia presentation the user desires more information about. In one aspect, in step (b), the interaction is key or voice input. 
         [0015]    In one aspect of the method, in step (b), one or more machine-readable codes are embedded in one or more strategic portions in the original multimedia presentation, those machine-readable codes comprising metadata that describes one or more additional and related multimedia presentations. In this aspect, in step (b), one or more machine-readable codes are embedded in one or more strategic portions in the additional and related multimedia presentations, those machine-readable codes comprising metadata that describes one or more subsequent multimedia presentations relating to the previous presentations. In one embodiment, a preliminary step is added before step (a) for selecting a specific multimedia presentation from a list of two or more offered presentation to view. In one aspect of the method, the interactive response unit detects repeated touch-screen taps in an area of the multimedia presentation that contains no metadata. 
     
    
     
       BRIEF DESCRIPTION OF THE DRAWING FIGURES 
         [0016]      FIG. 1  is an architectural overview of a communications network supporting self-help interaction with multimedia according to an embodiment of the present invention. 
           [0017]      FIG. 2  is a unified markup language chart illustrating interaction between a customer and a multimedia-enabled interactive response unit according to the embodiment of  FIG. 1 . 
           [0018]      FIG. 3  is a block diagram illustrating basic elements of a metadata tag used for triggering more detailed multimedia for viewing and potential further interaction. 
           [0019]      FIG. 4  is a process flow chart illustrating steps for enabling a touch screen communications device for multimedia self-help service according to the embodiment of  FIG. 1 . 
           [0020]      FIG. 5  is a process flow chart illustrating steps for preparing multimedia with embedded metatags. 
       
    
    
     DETAILED DESCRIPTION 
       [0021]    The inventors provide a unique system for interacting with a multimedia presentation in order to trigger one or more additional multimedia presentations providing further detail relative to the point of interaction in the original multimedia presented for interaction. The present invention is described in enabling detail using the following examples, which may describe more than one relevant embodiment falling within the scope of the present invention. 
         [0022]      FIG. 1  is an architectural overview of a communications network  100  supporting self-help interaction with multimedia according to an embodiment of the present invention. Communications network  100  includes a wide-area-network  101 , which is the well-known Internet network in this example. Internet  101  may be a corporate or private wide area network instead of an Internet network without departing from the spirit and scope of the present invention. The inventors choose the Internet network for this example because of its high public-access characteristic. Internet  101  is further exemplified by an Internet backbone  107 . Backbone  1207  represents all of the lines, equipment, and access points that make up the Internet network as a whole including any connected sub-networks. Therefore, there are no geographic limitations to the practice of the present invention. 
         [0023]    Internet network backbone  107  supports an electronic information server or Web server  108 . Web server  108  includes a digital medium coupled thereto or otherwise accessible that contains all of the software and data required to enable server function as a Web server. Web server  108  may be maintained by a third-party entity that provides Website hosting for enterprises. In one embodiment an enterprise maintains its own Website on server  108 . Web server  108  has connection to a multimedia repository  127 . Repository  127  is adapted to contain multimedia presentations for service upon request by customers interacting with a Website  118 . Website  118  is a customer-access point and may be monitored for customer traffic by a call center represented herein as a call center  104 . 
         [0024]    Communications network  100  includes a public-switched-telephone-network (PSTN)  102 . PSTN  102  may be a private telephone network without departing from the spirit and scope of the present invention. The inventor chooses the well-known PSTN in this example because of its high public-access characteristics. PSTN  102  includes a local telephone switch  110 . Telephone switch  110  may be an automated call distributor (ACD) switch or a private branch exchange (PBX) switch or some other type of telephone switch without departing from the spirit and scope of the present invention. Telephone switch in the PSTN network has connection to a central-office telephone switch  116  within call center  104  by way of a telephone trunk  109 . 
         [0025]    Central-office switch  116  within call center  104  is computer-telephony-integrated (CTI) by way of a connected CTI processor  117 . CTI processor  117  is connected to switch  116  by a CTI link. CTI processor  117  provided intelligent control over switch  116  for call center internal routing purposes. A local-area-network (LAN)  120  extending through call center  104  supports CTI processor  117 . LAN  120  represents an Internet-enabled sub-network connected to Internet network backbone  107  by way of a high-speed Internet access line  124  and an Internet data router  122  connected to LAN  120 . Internet router  122  is adapted to route requests incoming from Website  118  to an automated self-help system and to live agents working in the call center. 
         [0026]    LAN  120  supports a multimedia-enabled interactive response unit  119 . Interactive response unit  119  may be an interactive-voice-response (IVR) unit or it may be equipped with touchtone and or text response capability and is not limited to voice in bi-directional communications capabilities. Interactive response unit  119  is multimedia enabled as described previously, meaning that a customer may use touchtone, voice, or text response to unit voice or text prompting to request multimedia-based self-help services. In this aspect, interactive response unit  119  is adapted by a customer-service application illustrated herein as software (SW)  123  to serve one or more multimedia presentations to customer end devices that utilize touch-screen technology. 
         [0027]    Interactive response unit  119  is connected to a multimedia repository  121  similar or identical to multimedia repository  127  connected to Web server  108 . Multimedia repository  121  is adapted to store multimedia presentations for service to customers arriving at switch  116  within call center  104 . In this example, call-center agents are not illustrated, as the present invention pertains to automated self-help services that might be offered to customers and potential customers of the enterprise owning Website  118 , which in this example is also being serviced by call center  104 . 
         [0028]    A wireless carrier network  103  is illustrated in this example. Network  103  provides connectivity support for a wireless end device  113  operated by any customer to access call-center services through telephone interaction with switch  110  or through interaction with Website  118  hosted on server  108 . End device  113  is an iPhone™ or another hand-held wireless communications device like a smart phone. End device  113  includes a touch screen  131 , which may be enabled using any one of several touch-screen technologies available to the inventor. These are capacitive, resistive, and other more recently developed touch-screen technologies well known in the art and to the inventor. 
         [0029]    End device  113  connects to a wireless connection service  112  in wireless carrier network  103  in order to access PSTN network  102 , more particularly local telephone switch  110 . Due to the seamless nature of data bridged between disparate networks, end device  113  may also connect to Internet network  101  through networks  103  and  102  using a network bridge like a signal seven bridge (not illustrated) or similar network bridging facility. Another end device  126  is illustrated in this example and is an iPAD™ or similar computing device that may also be operated as a communications device. End device  126  is operated using a touch screen  132 . A telephony headset  105  is provided and connected to end device  126  for use in voice communications carried over the Internet network or voice over Internet protocol (VoIP). 
         [0030]    End device  126  may connect wirelessly through a wireless network like a wireless fidelity (WiFi) network  106  having connection to Internet backbone  107  through a multimedia gateway (GW)  128 . An operator may use end device  126  to access Website  118  hosted on Web server  108 . Website  118  includes an interactive response application  130  that may include a touch-screen driver extension available as an automatic download from Website  118  when a customer such as one operating end device  126  invokes the application for example. 
         [0031]    In a preferred embodiment of the present invention, multimedia presentations like video or automatic slide presentations or a mix of these are provided for customer access through a self-help interactive application accessible to customers through telephone switch  116  and interactive response unit  119 , aided by software  123  or through Website  118  and a software version (SW  130 ) of the interactive response unit. The multimedia offerings are pre-engineered by segmenting the visible area of the presentation transparently to divide the display into multiple geometrically identical or similar segments, each representing a constant portion of a touch-screen monitor when a multimedia presentation is played on that monitor. 
         [0032]    A multimedia presentation  125  is illustrated running on end device  126 . In one embodiment such a multimedia offering is a video presentation. In another embodiment, the offering could be a PowerPoint™ slide show, for example. In either case, segmentation of the display may be transparent to the end user operating the touch-screen device. Presentation  125  includes preloaded metadata tags (not illustrated) that are placed within the video frames or on the slides of an automated presentation. The metatags are “location aware” metatags meaning that individual metatags are associated with a plurality of segments of the multimedia presentation. In presentation  125 , which might be a moving video or slide presentation, the metatags may be visible or may remain invisible to the operator navigating the multimedia. A touch-screen driver extension may be sent to end device  126  from Website  118  along with the first multimedia presentation pushed to the end device from the Web equivalent of an interactive response unit exemplified as software  130  on Website  118 . 
         [0033]    The user operating end device  126  is informed by information on Website  118  that the multimedia presentation has metatags associated with certain content in the presentation, whereby those metatags define and link to one or more additional multimedia presentations that are related to the content with which the tag is associated. The metatags are associated to one or more of the display segments such that when a user touches touch screen  132  during play of multimedia presentation  125  at a segment corresponding to a metatag, the progress of the presentation will be interrupted and a subsequent multimedia presentation or presentation menu is pushed to the device based on the information contained in the metatag. The subsequent multimedia presentation is, in a preferred embodiment, related to the content in the original multimedia presentation that was in display at the time the user touched the touch screen during play of the presentation. In one embodiment there are touch requirements such as touching the screen repeatedly (two to several taps). 
         [0034]    In practice, the user operating end device  126  connects online to Website  118  and invokes software  130 . Software  130  executes to connect the user to a voice or text-based interactive response unit. For purposes of discussion, it is assumed that the interactive response function may be provided in and accessed through Website  118 . A voice enabled interactive response unit may prompt the customer operating device  126  with a general needs question such as “How may we help you?” The customer knowing the application is a self-help application selects a multimedia presentation that he or she thinks will be of most help to them in solving a particular need or problem they are having, for example, with a computer system they purchased from the company. 
         [0035]    The website interactive response application serves a multimedia presentation  125  to end device  126  for consumption. Presentation  125  may be a video explaining basic assembly of a computer system for example. In the display, a monitor and a computer tower are visible. A touch-screen driver extension is sent to the device along with the video presentation and installs and activates itself before the video plays. If while watching the video, the customer repeatedly taps on a part of the monitor screen, the touch-screen driver extension detects the activity and determines the segment location where the activity occurred. The extension then determines if any metatags are associated with that segment during the time of play that the user touched the screen. In other words the system marks the user&#39;s area of interest in the multimedia presentation and then sends more detailed multimedia or other documentation to the end user. 
         [0036]    In one embodiment, the invention is practiced over the telephone network including any connected sub networks to the PSTN network. In this case a user operation end device  113  would place a telephone call to telephone switch  116  using wireless service  112 , switch  110  and trunk  109 . Interactive response unit  119 , which may be voice-enabled (IVR) intercepts the caller at switch  116  and screens the caller. If the caller is vying for automated self-help, he or she is routed to unit  119 . Application  123  serves a menu with multimedia selections for the caller to choose from. The multimedia for service is contained in repository  121 . The caller selects a multimedia presentation and it is pushed over the telephone connection to end device  113 . A touch-screen driver extension (SW  115 ) is also served to the device as an installable download similar to a codec or active X control. 
         [0037]    In this example multimedia presentation  114  appears and plays on the end device  113 . The user, operating device  113 , is using a stylus  129  for touch-screen activation. The user is repeatedly touching the display screen over a computer monitor next to a computer tower in the presentation. SW  115  detects the touch-screen activity and associates it with a segment of the display that at the time of the activity is over the monitor component of the computer system that the multimedia presentation is based upon. The installation of a touch-screen driver extension application may be a permanent installation so that the next time the user accesses multimedia self-help from Website  118  or from interactive response unit  119 , no driver extension need be downloaded. In another embodiment it is a temporary installation that only works for one session with a parent multimedia presentation and subsequent more detailed presentations that may be served after the touch-screen activity is analyzed. 
         [0038]    In this example, the metatags are embedded into the picture frame data or slide data of the multimedia presentation and are simply “associated” with specific display segments geographically defined in the presentation display. Therefore, a touch-screen driver is required to interpret any touch-screen activity that occurs after the time of play. The system records the start time and knows the run time of each presentation. In this way the activity can be associated with a specific start point in the run-time of the multimedia. The length of the touch-screen activity might vary according to what the system expects from the user. 
         [0039]    For example, it may be stated that the user should repeatedly tap on an area of interest in the presentation. In this case the length of the activity might occur over many frames if video, for example, and may also encompass one or more metatag-associated segments. The touch-screen driver extension notices when the activity begins and which segment or segments are being tapped on the display area. Thus the system knows which video frames were involved in the activity and which metatags to execute to retrieve the additional media or media menu. 
         [0040]    In one embodiment, the multimedia presentations are pre-engineered with hypertext anchors or anchor text that is embedded in the video data as a visible text overlay that is ordered to display relative to a number of video frames required to enable user visualization of the anchor or hypertext. In this embodiment, the user would see certain text such as click here to learn more. The user would tap the text anchor to interrupt play of the current presentation and order an additional presentation or presentation menu based on the non-visible content of the anchor text. In this case that tag has to be repeated in enough frames of the presentation so the user can view and have time to interact with the anchor. In a slide presentation, the anchor or tag for a monitor, for example, may be visible wherever the monitor is visible in the presentation. Clicking on the monitor in the display sends a ping back to the interactive response unit to serve the more-detailed presentation about the monitor. 
         [0041]      FIG. 2  is a sequence chart  200  illustrating interaction steps between a customer and a multimedia-enabled interactive response unit according to the embodiment of  FIG. 1 . A touch-screen device  201  is illustrated and is in constant session with an interactive response unit  202  in this example. Generically speaking, at step (a) a user operating the touch-screen device calls into the contact center interactive response unit  201  for instruction or help. It is assumed that the user knows it is a self-help number. 
         [0042]    The system responds at step (b) to the user by sending a menu of multimedia presentation selections to choose from. The user then responds at (c) by selecting a multimedia presentation to view. The system responds the user selection at step (d) by sending the selected multimedia presentation for viewing. The multimedia presentation plays on the touch-screen device automatically. During play, the user sees a portion of the presentation that he or she wishes more detailed information about and taps repeatedly on the touch screen at step (f) over the area of interest. During this act the user sees the component or facet of the overall presentation that sparked more interest and that resulted in the taps over that displayed feature of the presentation. 
         [0043]    The system responds by interpreting the touch-screen taps at step (g), equating the input to one or more metatags defining one or more related multimedia presentations. The system then sends the more-detailed multimedia presentation related to the metatag activated by the previous tapping on the touch screen. In one embodiment, the system sends a menu in the case of more than one relevant multimedia presentation available. The user responds by selecting at step (i) the presentation to play from the menu, or confirming if only one option is available. 
         [0044]    The system responds by sending the additional multimedia presentation. The additional presentation may be a more-detailed presentation covering aspects of the component that the user was interested in learning more about. The multimedia presentation plays on touch-screen device  201  at (k), giving the user all of the information the user wanted to know. The user may respond by finishing view of the multimedia presentation and terminating the call. 
         [0045]    In one embodiment, the additional multimedia presentations are tagged relative to components that can be described in yet more detail. During play the user has the option of interacting with these whether visible or not in the interface. In one embodiment the system is adaptive in that if the user taps on a portion of the display that is not tagged, then a multimedia presentation like a generic under construction clip might be sent for viewing letting the user know that eventually there may be more relevant data there. If many users are tapping the same untagged segments in the same presentation over time, the system may order a new more-detailed multimedia presentation to be created that can be linked to that segment or segments in the previous presentation. 
         [0046]    In a use case example, a multimedia presentation showing a computer package of a monitor, a tower, and a keyboard might be sent to a user calling into a video-enabled IVR, for example. If the user taps on the touch screen over the monitor area where it is tagged during playback of the video, the system will send a more-detailed monitor video as the next presentation for viewing. The monitor video may also be tagged such as an area tagged for display, an area tagged for control panel, and an area tagged for base adjustment. The user may then touch the area of the monitor video relative to base adjustment. This action will result in a video about how to adjust the base of the monitor being sent to the user in the next response from the system. In this example, additional multimedia content tagged in the original multimedia is more detailed and provides the user with further detail about an overall system or product. 
         [0047]    The present invention bodes well for instructional videos that can be ordered in such an interactive way that no additional overhead is incurred by the call-processing system. In one embodiment of the present invention, additional multimedia presentations are videos about competing products or services instead off presentations offering more detail about a product or service feature. 
         [0048]      FIG. 3  is a block diagram  300  illustrating basic elements of a metadata tag used for triggering additional multimedia for viewing and potential further interaction. Block diagram  300  logically represents a metatag showing some basic components. Each metatag has location data  301  pointing to the area on the screen that the tag represents. For example, a metatag may represent just one segment of the divided screen area or it may represent more than one segment of the screen area. The system knows what content is visible in any given tagged segment or segments comprising an area where a user may repeatedly touch the screen triggering one or more tags. 
         [0049]    Metatag  300  includes data  302  that describes what additional multimedia types might be linked to a specific segment or area of the display during multimedia playback. For example, a metatag may link to a menu that provides a selection of media type for viewing a next multimedia presentation. For example, the menu might offer the user a choice between viewing and possibly interacting with a video, or perhaps viewing and interacting with a PowerPoint slideshow. 
         [0050]    Metatag  300  includes link data  303 . Data  303  provides a database location for the menu or additional multimedia that will be delivered to a user based on interaction with the tag. In this embodiment a universal resource indicator is provided. A universal resource locator (URL) and other link information may be provided without departing from the spirit and scope of the present invention. The universal resource indicator (URI) may be a link to a single multimedia presentation for retrieval by the system for the user. The URI may be a link to a menu that will provide further linking to two or more selectable presentations that might be the same presentation in different formats, in one example. 
         [0051]    Metatag  300  includes a tag level indicator  304 . The level of a tag simply informs the user if there are any more tags under it in the additional media. For example, a tag repeatedly tapped will send a message to the server to return the additional media or menu that is a target for the tag. If the additional media also has further metatags the user may be informed so that he or she may skip ahead to the most detailed presentations without bothering to completely view the current multimedia presentation. 
         [0052]    Other data might also be embedded in the metatag without departing from the spirit and scope of the present invention. In one embodiment, pop-up advertising is embedded into the tag and plays whenever a tag is triggered in the period of time that the user is waiting for the next multimedia presentation. Other types of announcements and information may also be piggybacked to the metatag such as mentioning current events at the business, announcing new products, announcing new news events, and so on. There are many different possibilities. 
         [0053]    In one embodiment tags are actually embedded in the playback stream of the video and appear in the video display for selection by touch screen method. In a variation of this embodiment the tags are transparent to the user and the user simply touches an area of more interest in a multimedia presentation whether it is tagged or not. In one embodiment the tags are included with the presentation data and are activated by association, meaning that user touching of the screen in a tagged area is interpreted as tag activation. In this aspect a touch screen diver extension is provided to record the touch activity of the user during the playback of the multimedia on the user&#39;s end device. 
         [0054]      FIG. 4  is a process flow chart  400  illustrating steps for enabling a touch-screen communications device for multimedia self-help service according to the embodiment of  FIG. 1 . At step  401 , a client selects a multimedia presentation during interaction with an interactive response system like a video-enabled interactive voice response system for example. A step  402 , the system sends the multimedia presentation selected by the user and also sends, in one embodiment, a touch-screen driver extension to enable the system to interpret touch-screen activity during playback of the multimedia presentation. In one embodiment the multimedia presentation is a video. In another embodiment the multimedia presentation is an automated slide show. 
         [0055]    A step  403 , the touch-screen driver extension sent to the user at step  402  along with the multimedia presentation, installs automatically in the background. The installation is transparent to the user. At step  404 , the original multimedia presentation begins to play automatically. In one embodiment, the user may have the ability to manually start, stop, pause, and replay the presentation using touch screen input. During playback, the system aided by the touch-screen driver extension, detects touch-screen activity by the user at step  405 . In a preferred embodiment, the user touches an area of the visual playback screen of the presentation corresponding to an item of further interest in the multimedia presentation currently occupying that area of the screen. The pattern of touch required to navigate to more detailed media might be known to the system and to the user such as multiple repeated taps so as not to confuse the activity with normal touch screen input activity like stopping play, rewinding, volume control, and other normal one or two-touch screen activities. 
         [0056]    The system determines the location of the touch screen input at step  406 , such as which segment or segments of the visible screen area was tapped repeatedly. At step  407 , the system makes a determination whether the segment or segments were tagged. If at step  407  the system determines that the touch-screen activity has occurred in an area of the screen that was not tagged, the system records and time stamps the event at step  408 . The system then returns to monitoring for new touch-screen activity. By recording the event even though it was not a tagged event, the system makes a record of repeated taps over specific areas of the presentation by many users. This statistical analysis lends to possible conclusion that there should be some more detail offered for that particular feature of the product that is eliciting the extra taps by users. 
         [0057]    If the system determines at step  409  that the tapped location is tagged, the system executes the tag or performs a next action based on the tag structure. In this example, the system calls the multimedia server at step  410  and gets the related multimedia presentation for service to the user. In one embodiment there are more than one multimedia selection that the tag points to so an interactive menu may be served instead of a next presentation. In another embodiment only a single presentation is linked to the executed tag so that presentation is immediately served at step  411 . The process then resolves to step  408  whereupon the system records the event. The process then resolves back to monitor for new touch-screen activity relative to playback of the next multimedia presentation. The process may loop until there are no more tags to execute, or until the user terminates the interaction with the interactive response system. In one embodiment the only activity a user may engage in during playback of a multimedia presentation is tapping on an area of the screen depicting a product feature in which more detail is desired by the user. If at this point the system sends a menu the user may then interact with that menu. 
         [0058]      FIG. 5  is a process flow chart  500  illustrating steps for preparing multimedia with embedded metatags. At step  501 , a knowledge worker or other authorized personnel creates or obtains a multimedia presentation that will serve as a parent presentation. During the same step, the creator may also create or obtain the child multimedia presentation or presentations that will be linked to the parent presentation but one level down in hierarchy. 
         [0059]    At step  502 , the knowledge worker, using a graphics-editing program, segments the visual display area of the multimedia presentation into areas that might be associated with metatags when certain content is displayed in the original video or multimedia presentation. At step  503  the knowledge worker plays back the multimedia for tagging. At step  504  the knowledge worker with the aid of a graphics-tagging application generates metadata tags with location information to tag the data to a specific segment of segments of the screen at specific parts in the original presentation. The segments are associated to certain frames if video or to certain slides if an automated slide presentation at step  505 . At step  506 , the multimedia presentations are stored for service in a multimedia-enabled data repository. 
         [0060]    In one embodiment anchor text or hypertext tags are embedded into the video display and are visible to the end user to touch if the user needs more detailed information about the subject matter the tag is hovering over in the multimedia presentation. In another embodiment, the metatags are installed in video frames of the video or as associated data tags related to particular slides in a multimedia presentation. In this embodiment a touch-screen driver extension is provided to indicate to the system which segment or segments of the presentation are being repeatedly tapped to cause more detailed multimedia to be presented to the user. 
         [0061]    In one embodiment the tags include URL and URI data indicating where on the network the associated media is located online (server repository) or in a connected database. In this case, tapping directly on a link may invoke the link automatically causing the interactive response system to serve up the next media presentation while interrupting or stopping play of the existing multimedia presentation. In one embodiment, additional multimedia selections tied to a parent video or slide presentation also include metatags within them for enabling a user to get even more detailed granularity. 
         [0062]    In one embodiment of the present invention, child media presentations may have tags that cause a system to loop back to the original presentation. For example, a user might invoke a tag to get a more detailed monitor video during play of an original video. After viewing the more detailed multimedia the user may touch the screen over a part that causes the original video to start again or to play again where it originally was interrupted. In one embodiment a user may set certain preferences such as “make tags visible during playback”. If the interactive response system supports full browser navigation, then the tags might be links directly to other multimedia presentations that are invoked to be served to the user&#39;s end device and play automatically resulting from the tapping exercise. There are many configurable embodiments for the interactive response system. 
         [0063]    It will be apparent to one with skill in the art that the multimedia tagging and presentation system of the invention may be provided using some or all of the mentioned features and components without departing from the spirit and scope of the present invention. It will also be apparent to the skilled artisan that the embodiments described above are specific examples of a single broader invention, which may have greater scope than any of the singular descriptions taught. There may be many alterations made in the descriptions without departing from the spirit and scope of the present invention.