Abstract:
Vending machines, automated retail stores, and retail displays with computer controlled, item-based lighting that produces variable visual effects in conjunction with actual or potential vends to provide an enhanced vending experience. Offered products are stored within display tubes that are arranged in orderly geometric arrays. RGB lighting through a plurality of LED banks within polygonal circuit boards associate with each display tube are controlled by a computer activation system that senses the presence of a customer, and the selection of a vend. Combinations of differently colored LED&#39;s are computer controlled on a per product basis to artistically illuminate available products and assist customers. Pre-programmed lighting sequences can switch LED off and on, vary their intensity, and alter resultant colors. A touch screen computer responds to user inputs for selections and transactions. Sensors detect the presence of potential customers, even without a customer input, to vary a display and attract mode.

Description:
CROSS-REFERENCE TO RELATED APPLICATION 
       [0001]    This application is based upon pending U.S. Provisional Application, Ser. No. 61/106,952, filed Oct. 20, 2008, and entitled “Lighting Interactivity And Item-Based Lighting Systems In Retail Display, Automated Retail Stores And Vending Machines,” by inventors Mara Segal, Darrell Mockus and Russell Greenberg, and priority based on said application is claimed. 
     
    
     BACKGROUND OF THE INVENTION 
       [0002]    1. Field of the Invention 
         [0003]    The present invention relates generally to automated vending machines. More particularly, the present invention relates to smart, computer controlled interactive vending machines equipped with enhanced lighting and display systems for producing a variety of visual effects in conjunction with vends or potential vends in conjunction with automated retail and or interactive retail deployments and retail displays. 
         [0004]    2. Description of the Related Art 
         [0005]    Numerous prior art vending machines exist for selling or vending diverse products through an automated, or ‘self-service’ format. Vending reached popularity in the late 1800&#39;s with coin-operated devices dispensing diverse merchandise. More recently vending machines have evolved to include robotic dispensing components, and/or PCs and virtual interfaces. 
         [0006]    These new vending platforms have emerged in the marketplace under the popular descriptions “automated retail,” “interactive retail,” and/or “interactive retail displays.” Such vending machines may be deployed within a variety of retail or commercial settings. They typically include illuminated, visual displays that seek to attract and educate customers or potential customers. Products information may be customer-requested utilizing interactive displays, including touch screen computer interfaces and virtual interfaces. However, a disadvantage of known machines relates to their cumbersome and “mechanical” appearance. 
         [0007]    Automated retail stores, vending machines, and/or retail display platforms still look and feel like large, unfriendly machines or “mechanical boxes.” Such machines provide potential customers with a cold, impersonal and indifferent impression, which is not conducive to maximizing sales. Such prior art vending machines lack the sophistication of traditional retail stores in both the end user and retail display experience. This is due to the standard lighting, interfaces, and display mechanisms within these platforms. Displays are limited in the amount of information that can be communicated about a product. They are limited by space constraints. Further, they fail to provide the depth of information found in many e-commerce portals. Additionally, information on products within traditional automated retail/vending platforms has historically been limited to either the virtual touch screen or the physical display and there is no perceptual link between touch screen information and products being displayed beyond digital images on the touch screen. 
         [0008]    Typically, the presentation of merchandise and information offered by traditional vending machines has not evolved sufficiently to satisfy a discerning consumer of premium or upscale products. Thus, the lack of a premium design or appearance has proven to be a hurdle for the distribution of expensive luxury items in automated vending machines. 
         [0009]    In addition, default methods for lighting vending machines and automated retail stores are also utilitarian and dated. The default method of lighting in vending machines has been a fluorescent tube system which may either backlight or peripherally light the products, buttons, or displays. This method is less energy efficient, requires frequent changing of lights, is limited in functionality, and casts the same quality of light across all vending products. Fluorescent lighting also has hazardous consequences for the environment. 
         [0010]    It is thus desirable to provide an enhanced vending experience or ambience in conjunction with the vending of upscale products. To increase the attractiveness of an upscale vending machine, it is desirable to provide an enhanced LED (light emitting diode) lighting system that can be individually controlled on a per product basis to more artistically illuminate available products, to guide users towards specific products, to draw users in to the machine, to indicate certain user inputs, to delight users during the shopping process, and to maximize the ambience associated with the transaction. It is further desirable for an ideal upscale vending machine to interactively guide user inputs, to indicate product recommendations and selections, and to elevate the merchandising experience achieved through an automated vending platform to approximate that of a luxury or specialty store. 
       BRIEF SUMMARY OF THE INVENTION 
       [0011]    This invention provides an enhanced, customer interactive vending machine ideal for upscale products for use within an automated retail store or commercial environment. Importantly, the instant vending machine utilizes enhanced lighting that can be individually controlled on a per product basis to better light and display products and interact with the customer 
         [0012]    This invention uses LED lights on controllers with the capability to shape the quality, intensity, and color of light on a granular/per product basis through placement and software programming that integrates lighting changes with diverse sensor inputs including motion sensors, pressure profile sensors, and touch screen selections inputted by users. The preferred system works on an individual product basis to both enhance the lighting on a product and facilitate user interaction. This invention also uses a virtual network by which software that controls the LED controllers and lighting experience can be updated remotely without visiting the individual store or changing the bulbs and fixtures. The invention includes programmable LED lighting, sensors that detect motion through touch and human gesture, and software that integrates the functionality of these components that can be updated through a remote/virtual network. 
         [0013]    The lighting system facilitates choreography of light events to user presence and responds to user inputs to guide the user through selections and transactions. It also performs ‘passive’ lighting events in a “display and attract.” Lights may be switched on or off through varying sequences, light intensity and directionality may be varied, and assorted color combinations may be displayed to engage passerby&#39;s. This lighting system can be integrated with audio systems and additional display components through software. By virtue of this invention, lighting is also able to be custom designed on a per product basis with individual display units that comprise a greater merchandising display of several individually illuminated products. Lights are controlled on the basis of intensity and color balance to best enhance the product for easier viewing and more attractive display. 
         [0014]    The enhanced functionality, flexibility, and control of the preferred lighting system allows for superior merchandising, efficiency and ease of the user experience, greater energy efficiency, and cost savings in terms of labor to replace lighting that does not have efficiency of LEDs. In addition, the LED system can be adjusted to harmonize with the ambient light quality of the room. In a dimmer environment, like in a hotel lobby or spa, the base level of brightness to the machine will be set lower than if the machine is placed in a very well lit environment, such as a department store. In conclusion, as far as we are aware, no lighting system of flexible LEDs and integration of LEDS onto a virtual network within an automated retail store, vending machine, or retail display exists for ease of customization, configuration, intuitive interfacing, utilization and low-cost of maintenance of this system. 
         [0015]    Preferably a plurality of RGB (red, green, blue) and white LEDs provide programmable, highly customizable lighting that responds to sensors and software for a unique visual experience. Various LEDs are disposed on controllers within an architectural system of boards that fit display custom modules. An additional system of sensors (motion detectors, touch and pressure point) is programmed to interface with the lighting through software that controls the lighting. A touch screen which deploys information also interfaces with the lighting through the software. This software is able to be updated over a virtual network enabling quick adaptation to lighting events for multiple stores and removing visits to individual displays for adaptations. The sensors tell the software when a user is interfacing with the display (a product or products), and/or approaching the store (either passive or active engagement). 
         [0016]    Touching the display activates a lighting event through a pressure-based profile sensor which triggers LEDs to brighten, or dim, change color, or turn on/off. During a passive state, the LED system is able to produce lighting sequences (shows) that are pre-programmed and involve LED lighting turning on/off, increasing in intensity, and/or altering in color based on a design that has been set in a configuration file and read real-time by the software. 
         [0017]    Beyond approaching the automated store and LED lighting correspondingly responding through a state change, or by a user touching a plane in front of a product to indicate a selection and lighting correspondingly responding through a state change, lighting is also programmed to respond to state changes in the automated store (entering into a passive mode, or indicating lack of inventory) through a state change in lighting. In addition, LED lighting within the display also responds to inputs that the user makes within the touch screen portion of the display (a separate, but integrated monitor that contains digital information that the consumer interfaces with to operate the machine or engage with promotional content). Through selections and operations performed on this touch screen corresponding LED lighting events occur within the display—example, if a product is selected for purchase, the product module in the display will brighten and/or change color. 
         [0018]    Examples of LED lighting state changes include: if a product is being dispensed by the robotic arm (or when a mechanical component is working), the lighting can blink. If a user is being prompted to swipe a credit card, LED lighting around the base of the card slot can blink. If the robot is dispensing a product, the product retrieval area will become illuminated when the product is in place for retrieval. If a product recommendation is being made based on inputs that the user has made, or information that has been stored about the user from prior use sessions, lighting may indicate a recommended product through brightening, dimming, blinking, or changing in color. If a product is indicated to be ‘out of stock’ frontal lighting in the module can dim, or turn off completely. The system of sensors and lighting in the interactive retail display/vending platform allows a user to seamlessly select a product by physically touching a display ‘unit’ on the frontal plane of this unit (a system of which comprises the façade of the store/sign/display). The lighting of this ‘unit’ brightens as the user&#39;s hand or body part approaches it and the ‘unit’ becomes highlighted when touched to indicate that a product has been selected or interfaced with. In other words, users may directly touch the display to select an item for dispersion and presentation on the touch screen where the transaction may be completed. 
         [0019]    Touching the display or touch screen can also perform other actions, including the retrieval of additional information about the product including product recommendations. Several advantages occur. A user experience results which is more intuitive and interactive and hence more engaging than that experienced with ordinary machines. A more efficient lighting system with lower maintenance requirements and remote maintenance capabilities minimizes required service. The merchandising display can more attractively and precisely light individual products. The remotely customizable and individually configured LED vending machine lighting system increases the machine attractiveness. An intuitive way is provided to indicate when a product is “out of stock” without empty store shelves, which ordinarily tarnishes the store experience. An intuitive grouping method is provided to tie similar products together, to make sure the range of available products that a customer might be seeking is made known. 
         [0020]    Thus a basic object of our invention is to provide a simpler, more intuitive, efficient and entertaining method of selecting a product, or multiple products, with an automated vending machine. 
         [0021]    Another important object is to provide an interactive retail display in the form of a vending machine that uses interactive lighting and produces variable lighting effects in response to user inputs. 
         [0022]    Other objects are as follows: 
         [0023]    a) to provide a method for guiding the selection of a product with a user&#39;s hand or body motion. 
         [0024]    b) to provide a method for triggering lighting events and/or promotional events in an automated retail store, vending machine, or retail display to attract the attention of passerby&#39;s. 
         [0025]    c) to use lighting in an automated retail store, vending machine, or retail display to indicate product recommendations (i.e., cross-sell and up-sell techniques). 
         [0026]    d) to use lighting in an automated retail store, vending machine, or retail display to group products in logical groupings by. brand, category, price, etc. 
         [0027]    e) to use lighting in an automated retail store, vending machine, or retail display to enhance the efficiency of customer product selections. 
         [0028]    f) to aid customers in recall selections (indicating a single product selection vs. multiple product selections, indicating a selection has been made). 
         [0029]    g) to use lighting to engage a user approaching the store and indicate the beginning of a usage session in an automated retail store, vending machine, or retail display. 
         [0030]    h) to provide methods that make a vending, automated retail store, or retail display experience feel more special and premium. 
         [0031]    i) to provide methods to make an automated retail store, vending machine, or retail display more intuitive. 
         [0032]    j) to provide methods to make an automated retail store, vending machine, or retail display more educational and responsive to customer inputs. 
         [0033]    k) to provide methods to make an automated retail store, vending machine, or retail display feel less mechanized and more interactive and/or responsive to a user. 
         [0034]    l) to provide a method to increase interactivity of an automated retail store, vending machine, or retail display. 
         [0035]    m) to provide methods to make an automated retail store, vending machine, or retail display more intuitive through use of lighting, sensors, and software. 
         [0036]    n) to indicate to users through light the ability to access information on a product by touching a physical display of the product. 
         [0037]    o) to individually custom light products within an automated retail store, vending machine, or retail display environment. 
         [0038]    p) to perform entertaining lighting sequences within an automated retail store, vending machine, or retail display. 
         [0039]    q) to enhance the presentation of merchandise within an automated retail store, vending machine, or retail display. 
         [0040]    r) to individually feature a product through interactive lighting design within an automated retail store, vending machine, or retail display. 
         [0041]    s) to use lighting to provide an intuitive method to indicate when a product is ‘out of stock’ within an automated retail store, vending machine, or retail display. 
         [0042]    t) to provide a system to remotely customize and update lighting sequences of automated retail store, vending machine, or retail displays that have been deployed in the field. 
         [0043]    u) to facilitate user interactions with the automated vending process or retail display by guiding product selections and providing a visual reminder of products that have already been selected by the user. 
         [0044]    v) to provide an intuitive way to guide the user through interaction and purchase with enhanced lighting effects that sensually amplify the perceived vending and shopping experience. 
         [0045]    w) to provide a remotely customizable lighting system in an automated store/vending machine, or retail display that saves the costs of lighting re-design for merchandising shifts. 
         [0046]    These and other objects and advantages of the present invention, along with features of novelty appurtenant thereto, will appear or become apparent in the course of the following descriptive sections. 
     
    
     
       BRIEF DESCRIPTION OF THE SEVERAL VIEWS OF THE DRAWINGS 
         [0047]    In the following drawings, which form a part of the specification and which are to be construed in conjunction therewith, and in which like reference numerals have been employed throughout wherever possible to indicate like parts in the various views: 
           [0048]      FIG. 1  is an exploded, isometric assembly view of a preferred display module assembly used with the vending machines of the invention; 
           [0049]      FIG. 2  is an isometric view of the assembled vending machine module of  FIG. 1 ; 
           [0050]      FIG. 3A  is an exploded isometric view showing the preferred display case components, with portions thereof omitted for brevity or shown in section for clarity; 
           [0051]      FIG. 3B  is frontal view of a circular display tube; 
           [0052]      FIG. 3C  is a sectional view of a circular display tube; 
           [0053]      FIG. 3D  is frontal view of a diamond shaped display tube; 
           [0054]      FIG. 3E  is a sectional view of a diamond shaped display tube; 
           [0055]      FIG. 4A  is a rear plan view of a preferred LED lighting circuit board showing a plurality of LED connectors and associated signal and power connectors and components disposed in one possible configuration; 
           [0056]      FIG. 4B  is a front plan view of a preferred LED lighting circuit board showing a plurality of LED&#39;s in one possible configuration; 
           [0057]      FIG. 4C  is a front plan view of an alternatively shaped preferred LED lighting circuit board showing a plurality of LED&#39;s in one possible configuration; 
           [0058]      FIG. 5  is a diagrammatic view showing the preferred interconnection of the system computer and lighting control; 
           [0059]      FIG. 6  is a block diagram of the preferred electrical power supply arrangement; is a fragmentary isomeric view showing the backlight system, with portions thereof omitted for clarity and brevity; 
           [0060]      FIG. 7  is an abbreviated block diagram of the preferred lighting circuit; 
           [0061]      FIG. 8  is a block diagram of the preferred lighting circuit showing interconnection of a circuit board of  FIG. 4 ; 
           [0062]      FIG. 9  is block diagram of a preferred lighting circuit for signage and item collection area lighting; 
           [0063]      FIG. 10  is a block diagram showing a plurality of daisy changed lighting circuit boards; 
           [0064]      FIG. 11  is a block diagram of the preferred lighting event selection software; and, 
           [0065]      FIG. 12  is a block diagram of the preferred user or customer interaction software. 
       
    
    
     DETAILED DESCRIPTION OF THE INVENTION 
       [0066]    With initial reference directed to  FIGS. 1-2  of the appended drawings, a lighting system display module constructed generally in accordance with the best mode of the invention has been generally designated by the reference numeral  90 . A vending machine console equipped with the instant display case lighting arrangement has been generally designated by the reference numeral  92  ( FIG. 2 ). Lighting system  90  includes a variety of hardware and software adaptations to facilitate the various objects and advantages discussed above when integrated within a vending machine. Lighting effects are established by various circuits that control various LED-equipped circuit boards in response to software discussed hereinafter. Lighting circuit boards and components are disposed upon various product display and vending modules that are visible from the front of the vending machine  92  ( FIG. 2 ). 
         [0067]    Referencing  FIGS. 1 and 4 , a plurality of LED octagonal circuit boards  101  are arranged into geometric arrays and patterns in orderly rows and columns. Smaller, generally rectangular, secondary LED circuit boards  101 A are arranged between LED boards  101 . The shape of the boards  101 ,  101 A is not critical, and they can be circular, triangular, rectangular, or other shapes, depending upon the artistic impression desired. Preferably the boards are polygonal, and in the best mode illustrated herein, they are octagonal. Boards  101 ,  101 A are fastened within display case  103 . A plurality of primary display tubes  102  arranged in an array comprising rows and columns line up with the LED circuit boards  101 . The preferably, tubular plastic display tubes  102  have a generally circular cross section, into which the octagonal circuit boards  101  fit. A plurality of smaller, secondary display tubes  102 A are disposed between display tubes  102  in an orderly fashion to register with rectangular LED circuit boards  101 A. Display case  103  is generally rectangular, and box-like, comprising bordering sides  109 , a top  110 , and bottom  111 , the width of which established a sufficient depth to shroud the display tubes  102  and related components. 
         [0068]    A plurality of sensors  104  are coupled between selected display tubes extending through the extrusion cover mounting plate  105  and connected to the exposed window of display case  106 . A plurality of circular orifices  114  are defined in plate  105  to align with display tubes  102 . Rectangular orifices  115  ( FIG. 1 ) align with display tubes  102 A. A plurality of smaller auxiliary orifices  117  are located about the periphery of extrusion cover mounting plate  105  for wiring. 
         [0069]    A generally rectangular, translucent glass or plastic window  106  is secured over extrusion cover mounting plate  105 . Window  106  is preferably clear and translucent for visibility. Display case  103 , extrusion cover mounting plate  105  and window  106  are secured in overlying relationship within the module  90  by a rigid exterior casing  107  that shrouds the apparatus. Casing top  119  and sides  120  comprise a plurality of spaced apart mounting holes for suitable fasteners. Casing top  119  and sides  120  are attached to the display case  103  with a hinge  125  that allows access to the areas where the products are displayed. 
         [0070]    Products featured for a vend are stored within display tubes  102  and/or  102 A for illumination in accordance with the lighting scheme described in detail below. Products to be vended are stored in the rear of the vending machine  92  ( FIG. 2 ) in a conventional fashion, and payment is received via a credit or debit transaction or alternative payment method such as a coin or dollar input accomplished with conventional coin acceptance machines and conventional vending circuitry known to those with skill in the art. Selected products are vended though conventional passageways in the vending machine to which console  92  is mated. 
         [0071]    The illustrated embodiment includes five columns and seven rows of displays, but alternative arrays with different number of rows and columns can be used. 
         [0072]      FIG. 2  shows the display module  90  integrated into the console  92  of an automated retail vending machine. The display module can be attached with a hinge  126  to a vending machine comprised of a rigid upright cabinet with rigid sides  123  and top  124  or mounted to a solid structure as a stand-alone retail display. The display module  90  forms a door that is hinged to the cabinet sides  123  adjacent a vertical control column  94 . A variety of door configurations known in the art can be employed. For example, the display doors can be smaller or larger. Or the display doors can be located on one or both sides of the totem area. Or the display doors can have square, oval, circle, diamond, rectangular or any other geometrically shaped windows. Or the display area can have one big window with shelves inside. 
         [0073]    A customizable, lighted logo area  201  ( FIG. 2 ) is disposed at the top of column  94 . Touch screen display  202  is located below area  201 . Panel  203  locates the machine payment system, coin acceptor machine or the like. Additionally panel  203  can secure a receipt printer, keypad, or other access device. The product retrieval area is disposed beneath the console  92  in a conventional compartment (not shown). A key lock  205 , which can be mechanical or electrical such as a punch-key lock, is disposed beneath the face of the module  90 . One or more motion sensors  206  are disposed within smaller display tubes  102 A within the console interior. There are a plurality of generally circular touchable product viewing areas  207  areas defined upon the outer the face of the casing  107  that are aligned with internal display tubes  102  tubes previously described. Areas  207  include proximity or touch sensors described hereinafter that are used for customer selection. The generally cylindrical display areas formed between areas  207  and the display tubes  102  within the machine are internally illuminated to highlight products for vending and to provide visual effects as described hereinafter. 
         [0074]      FIG. 3  details the configuration of the internal lights. An array  300  of LED circuit boards  301  are assembled to match the product display areas in the illustrated preferred configuration. Alternative shapes and configurations such as squares can be used. Square circuit boards and display modules can be virtually combined through software programming to make up other display shapes. A spacer  302  comprising a plurality of cylinders offsets the circuit boards  301  keep the LED lights on boards  301  a modest distance away from the generally rectangular light diffuser panel  304 . A generally rectangular frame  303  secures LED boards  301 , spacer  302 , and the diffuser panel  304  in assembly. The diffuser panel is preferably made of translucent material (such a polycarbonate material) that blurs and blends the light. LED lights on boards  301  are designed as a combination of RGB lights (red, green, and blue) that can be illuminated in various intensities to make up all of the colors of the spectrum. The diffuser helps blend these individual lights into a consistent color across the display areas. 
         [0075]    In  FIG. 3A  the display tubes  305  are similar to the plastic display tubes  102  ( FIG. 1 ) discussed earlier. In this embodiment, a plurality of smaller display tubes  306  with a diamond-shaped cross section are positioned between alternate display tubes  305  inside the display. 
         [0076]      FIG. 3B  shows a frontal view of a display tube  305  ( FIG. 3A ). Two front white showcase lights such as Cree XLamp® 7090 XRE (part number L1-WN-P4-0-01)  311 , are mounted in the top of the tube. The octagonal board  312  sits at the back of the tube. A displayed product  314  rests on top of an inserted shelf  313 . Different sized shelves can be used to best display the product. 
         [0077]      FIG. 3C  shows a side sectional view of a display tube  305  ( FIG. 3A ). Two front white showcase lights such as Cree XLamp® 7090 XRE (part number L1-WN-P4-0-01)  311 , are mounted in the top of the tube. An octagonal shaped LED board  312  sits at the back of the tube that contains a plurality of RGB light sets  317 . The LED board is mounted behind a light diffuser  316 . A displayed product  314  rests on top of an inserted shelf  313 . Different sized shelves can be used to best display the product. The product  314  and shelf  313  sit behind a transparent material such as a piece of glass or plastic. 
         [0078]      FIG. 3D  shows a frontal view of a diamond shaped display tube  306  ( FIG. 3A ). Two front white showcase lights such as Cree XLamp® 7090 XRE (part number L1-WN-P4-0-01)  311 , are mounted in the top of the tube. A diamond shaped LED board  318  sits at the back of the tube. A displayed product  314  rests on top of an inserted shelf  313 . Different sized shelves can be used to best display the product. 
         [0079]      FIG. 3E  shows a side crosscut view of a diamond shaped display tube  306  ( FIG. 3A ). A front white showcase light such as Cree XLamp® 7090 XRE (part number L1-WN-P4-0-01)  311 , are mounted in the top of the tube. The diamond shaped LED board  318  sits at the back of the tube that contains a plurality of RGB light sets  317 . The LED board is mounted behind a light diffuser  316 . A displayed product  314  rests on top of an inserted shelf  313 . Different sized shelves can be used to best display the product. The product  314  and shelf  313  sit behind a transparent material such as a piece of glass or plastic. 
         [0080]      FIG. 4A  a typical LED light circuit board  400  similar to circuit boards  101  and/or  301  is detailed. The circuit LED board is designed in such a way that can be used as part of a series of lights that cover a predesigned display area. The board can be cut in any shape and assembled into any pattern as determined by the product display area. In the preferred example, boards  400  can be cut in an octagonal fashion. This shape allows them to properly illuminate circle display areas. Diamond cut boards  440  ( FIG. 4C ) can be used in conjunction with these to create a circle and diamond display motif. 
         [0081]    A plurality of boards  400  form an array such as array  300 , and are interconnected. The front side of each board  400  contains one or more sets of three LED lights, providing a red, green and blue light sources. Wiring connections  405  connect with a plurality RGB LED lights mounted on the front side of the board  400 . A wiring connection  401  connects to white “showcase” lighting on an adjacent board in an array, such as array  300  ( FIG. 3 ). A wiring connection  402  is for an adjacent LED board containing a plurality of Red, Green and Blue LED lights such a square or diamond shaped backlight board as the display area warrants. 
         [0082]    A wiring connection  403  couples to a white showcase light working in concert with the current LED backlight board  400 . Wiring connection  404  couples to another showcase light for the current LED board to provide stereo front lighting. Power connection  406  powers an LED backlight board consisting of a plurality of RGB LED lights, one or more front showcase white lights, and an adjacent backlight board consisting of a plurality of RGB LED lights and one or more front white showcase lights for that adjacent board. Connection  407  enables an RS- 485  connection to the board&#39;s components. Recommended Standard  485 , also known as EIA- 485 , is a standard for serial binary data signals connecting between a DTE (Data Terminal Equipment) and a DCE (Data Circuit-terminating Equipment). 
         [0083]    A female 8P8C (four twisted copper wire pairs) wiring output jack  408  sends the communication signal to the next board in the daisy chain or goes to a terminator if it is the last in the chain. A female 8P8C (four twisted copper wire pairs) wiring input jack  409  that receives the digital signal from the DMX-controller  622  discussed later, either directly if it is the first board in the chain or from the previous board if it is in the daisy chain. The board also contains a set of address pins and board reset terminal  410 . This allows the board to be assigned an address so it can read signals sent from network interface established by the digital DMX controller  622 . A forced connection across pins  5  and  6  resets lighting circuit boards to the base state. 
         [0084]      FIG. 4B  illustrates the front of LED board  400 . LED light sets  420  each consisting of a red, green and blue light. There are a plurality of these light sets providing even coverage across the entire board. Mounting holes  430  exist around the perimeter and center of the board to allow screws to be inserted through the spacers  302  and into the diffuser panel  304  that is mounted in the display case  103 . 
         [0085]      FIG. 4C  illustrates an alternative supplementary LED board  440 . This board is cut in a square fashion to mount between the octagonal boards  400  ( FIG. 4 ) to cover the front of the display. LED light sets  420  each consisting of a red, green and blue light. There are a plurality of these light sets providing even coverage across the entire board. Mounting holes  430  exist around the perimeter and center of the board to allow screws to be inserted through the spacers  302  and into the diffuser panel  304  that is mounted in the display case  103 . 
         [0086]      FIGS. 5 and 6  illustrates system wiring to interconnect with a computer  450  such as Advantech&#39;s compute engine with a 3 Ghz (8400) CPU, 1 GB of RAM memory, 320 GB 7200 RPM HDD, 12 USB ports, 1 Serial port, Audio output and Microphone input. The CPU-controlled computer  450  ( FIG. 5 ) communicates to the lighting system network controller via line  479 . Through these connections, the lighting system is integrated to the rest of system. Power is supplied through a plug  452  that powers an outlet  453 , which in turn powers a UPS  454  such as TripLite&#39;s UPS (900W, 15VA) (part number Smart1500LCD) that conditions source power, which is applied to input  455  via line  456 . Power is available to accessories through outlet  453  and UPS  454 . 
         [0087]    Computer  450  ( FIG. 5 ) is interconnected with a conventional payment reader  458  via cabling  459 . An optional web-accessing camera  461  such as a LOGITECH webcam (part number 961398-0403) connects to computer  450  via cabling  462 . Audio is provided by transducers  464  such as Happ Controls  4 ″ speakers (part number 49-0228-00R) driven by audio amplifier  465  such a Happ Controls Kiosk 2-Channel Amplifier with enclosure (part number 49-5140-100) with approximately 8 Watts RMS per channel 10% THD (10 Watts RMS @16v Input) and audio input of a 3.5 mm stereo jack and audio output 0.100″ center locking header connector connected to computer  450 . A receipt printer  466  such as Epson&#39;s EU-T300 Thermal Printer connects to the computer  450  via cabling  467 . The printer is powered by a low voltage power supply such as Epson&#39;s 24VDC power supply (partn number PS-180). A remote connection with the computer  450  is enabled by a cellular link  470  such as Multitech&#39;s Verizon CDMA cellular modem (part number MTCBA-C-IP-N3-NAM) powered by low voltage power supply  472 . The cellular link  470  is connected to an exterior antenna  209 . A touch enabled liquid crystal display  474  such as a Ceronix 22″ Widescreen (16:10) Touch Monitor for computer operation also connects to computer  450 . 
         [0088]    Digital connections are seen on the right of  FIG. 5 . Gantry-X, a stepper motor controller such as the Arcus Advanced Motion Driver+Controller USB/RS 485  (part number Arcus ACE-SDE), and Gantry-Y a stepper motor controller such as the Arcus Advanced Motion Driver+Controller USB/RS 485  (part number Arcus ACE-SDE) connections are designated by the reference numerals  476  and  477  respectively. Dispenser control output is designated by the reference numeral  478 . LED lighting control signals communicate through USB cabling  479  to a DMX controller  622 , that transmits digital lighting control signals in the RS- 485  protocol to the display tube lighting circuit board arrays. An ENTTEC -brand, model DMX USB Pro 512 I/F controller is suitable. Cabling  480  leads to vending control. Dispenser door control is effectuated via cabling  481 . Touch sensor inputs arrive through interconnection  482 . Cooling fans are controlled through cabling  483 . Motion sensor inputs from a motion sensor such as Digi&#39;s Watchport/D (part number Watchport/D 301-1146-01) are received through connection  484 . Cabling connections  483  and  484  are shielded as indicated by reference numeral  485 . The touch system is connected to the computer  450  via cabling  486 . 
         [0089]      FIG. 6  illustrates a more detailed alternative power distribution arrangement  500 . Because of the various components needed in the system, power has to be converted to different voltages and currents throughout the entire system. The system is wired so that it can run from standard 110 V.A.C. power used in North America. It can be converted to run from 220 V.A.C. for deployments where necessary. Power supplied through plug  452  powers an outlet  453  ( FIGS. 5 ,  6 ) that power UPS  454  that conditions source power, which is applied to input  455  via line  456 . Power is available to accessories through outlet  453  and UPS  454 . An additional AC outlet strip  501  such as Triplite&#39;s 6 position power strip (part number TLM606NC) powers LED lighting circuits  502  and a touch system  503 . 
         [0090]    A 24V DC Power Supply Open Frame 24VDC, 6.3 A, 150W power supply  505  powers Y controller  506  such as the Arcus Advanced Motion Driver+Controller USB/RS 485  (part number Arcus ACE-SDE), that connects to Y axis stepper  507  such as the Moons stepper motor (part number Moons P/N 24HS5403-01N) and X controller  508  such as the Arcus Advanced Motion Driver+Controller USB/RS 485  (part number Arcus ACE-SDE), that connects to X axis stepper such as the Moons stepper motor (part number Moons P/N 24HS5403-01N). Power supply  505  also powers dispenser controller  510 , dispenser door control  511 , and vending controller  512  that respectively powers two gantry motors  513  and 2 conveyor motors  514  such as Canon DC gear motors (part number 05S026-DG16), door stepper motor  515  such as a Canon DC gear motor (part number 055026-DG16), and spiral motors  516  such as the Vendapin Universal 24 volt DC gear motor (part number 605008-001). The logo space  201  ( FIG. 2 ) is illuminated by lighting  518  ( FIG. 6 ) powered by supply  505 . Supply  505  also powers LCD touch screen block  520  ( FIG. 6 ) such as a Ceronix 22″ Widescreen (16:10) Touch Monitor. UPS  454  ( FIG. 6 ) also powers an AC outlet strip  522  that in turn powers a receipt printer power supply  523  such as Epson&#39;s 24VDC power supply (partn number PS-180) that energizes receipt printer  524  such as Epson&#39;s EU-T300 Thermal Printer, an audio power supply that powers audio amplifier  527  such a Happ Controls Kiosk 2-Channel Amplifier with enclosure (part number 49-5140-100), and a low voltage cell modem power supply  530  that runs cellular modem  531  such as Multitech&#39;s Verizon CDMA cellular modem (part number MTCBA-C-IP-N3-NAM). 
         [0091]    Lighting wiring  600  is detailed in  FIG. 7 . A/C inputted at  602 ,  603  and  604  respectively powers a 12V DC Power Supply Open Frame, 12.5 A, 150W  605  such as Lambda&#39;s power switch (part number SWS150-12), and two 24V DC Power Supplies (24VDC, 6.3 A, 150W)  606 ,  607  such as those by Lambda (part number SWS150-24). Power switch  605  supplies 5 volt power on cable  611 . Power switches  606  and  607  supply 24 volt power on cables  613  and  612  respectively. One 5 volt power wire and two 24 volt power wires are connected on a multi-wire cable in connectors  608 ,  609  and  610 . From there, multiwire cables  615 ,  616  and  617  carry the 5 volt power and two 24 power wires to each LED board. The two 24 volt wires power the lights and the 5 volt wire is fused or the logic on the LED board  400 . Items  608 ,  609 , and  610  respectively connect to daisy-chained subarrays  615 ,  616 , and  617  of LEDS ( FIG. 7 ). Logo lighting at  619  is also powered by item  608 . 
         [0092]    The LED subarrays  615 - 617  are daisy chained and connected to DMX controller  622  such as ENTTEC DMX USB Pro  512  I/F Controller, outputting digital signals on line  621  DMX controller  622  is connected via a USB connection to the computer  450  ( FIG. 5 ). DMX controller  622  connects to the first LED board in the daisy chain. Each board is linked together in a series in this fashion with an input and an output signaling cable. There can be any number of LED boards as needed to fit the display deployment. The last LED board in the series is typically the light used for a logo or branding signage. Alternatively, this can be the first board in the series or in between two sets of LED display boards. Additional lights to illuminate an optional product collection area in a vending unit and lights to illuminate advertising signage can also be hooked up to this series of lights. Power comes from a standard alternating current outside source such as an electrical outlet. This power is converted as necessary to power the LED lights according to the LED specifications. Different types of LEDs can be used in any implementation and the power converters will change accordingly. 
         [0093]      FIG. 8  details the lighting element connections. In a preferred implementation of the LED lighting system, each LED circuit board  809  (similar to boards  101  in  FIG. 1 ) controls the RGB backlights on the current board, front white showcase lights such as Cree XLamp® 7090 XRE (part number L1-WN-P4-0-01)  805  and/or  806  for the current display area and the RGB backlight board  803  in a smaller display tube, and white front lights  804  such as Cree XLamp® 7090 XRE (part number L1-WN-P4-0-01) for the adjacent board. Each one of these configurations is hooked up in a daisy chain series. The board receives a communication signal from the previous board  807  and then passes that signal onto the next board at  802 . The power is also passed in and out of each board  801 . The address of the current board is set through a 6 wire set  808 . Connected to exposed pins  821 ,  822 ,  823 ,  824 ,  825 , and  826 . Pin number one  821  carries 24 volts. Pin number two  822  is a ground. Pin number three  823  carries 24 volts. Pin number four  824  is a ground. Pin number five  825  is a ground. Pin number six  826  carries 5 volts and is used to power the PCBA  809 . A terminator is put on the last board in the chain. 
         [0094]    In  FIG. 9  lighting is wired to accommodate illuminated signage and lighting for the area where a user collects a purchased item. 24 volt and 5 volt power at input  902  and a signal at  903  are supplied to the signage board  901 . Connections on this board can be used to power and control one or more white LEDs  904  such as Cree XLamp® 7090 XRE (part number L1-WN-P4-0-01) that can be placed in a product collection area and lit to guide a user and illuminate a purchased product/item. A connection is supplied  905  to attach an additional optional LED RGB backlight board and a connection  906  to attach an optional white LED light such as Cree XLamp® 7090 XRE (part number L1-WN-P4-0-01) to enhance existing signage or for additional signage lighting. 
         [0095]    In  FIG. 10  lighting series wiring is disclosed. Any number of lights can be connected in a daisy chain series to light up product display, signage and user interaction areas such as bins to collect products, near controls that user&#39;s need to use, etc. At the beginning of a chain is a DMX controller  1002  that is connected to a CPU and a power connection  1005 . The DMX controller communicates with one or more main LED boards  1001 . These can be optionally connected to smaller supplementary LED boards  1003  of various shapes. This arrangement allows efficient coverage&#39;s of a display area. These groups of lights can be connected in series  1004  using RS 485  signaling to create any display area shape. 
         [0096]      FIG. 11  illustrates a general software implemented lighting process  1100 . The system uses a set of customizable lighting events that are programmed as a set of data stored in either a database or flat file storage system that are called by the software based on user interaction. User interaction determines which item(s) are to be lit. There is a data store that maps items to the physical lights. This is set during the configuration setup and called at runtime. Each lighting event contains information on which light(s) to display, color of background, intensity, fade timing, foreground lighting (showcase lighting). This information can be dynamically passed in to the lighting event routine using the lighting event data template to guide the outcome. There is no limit on the number of “events” that are stored and triggered by the software. After an event is programmed in the software, the characteristics of that lighting event can be customized through data entry. This does not require the software to be reprogrammed or recompiled. The software reads the data in the data field at runtime and executes according to the values stored. This has a great advantage in that non-technical people can define how the lighting events behave without the need of a trained professional such as a computer programmer or a computer scientist or computer engineer. 
         [0097]    User input step  1101  is queried at step  1102  to determine whether a lighting event has been selected. If not, the process ends at  1103 , and if so, the type of event is determined in steps  1104  and  1105 . An item ID and light mapping datacode are developed in step  1106 . Selected lighting event characteristics are looked up and determined in step via database query step  1108 . The identified lighting event is converted to the DMX protocol in step  1109 . The DMX controller executes the lighting event and the hardware of  FIGS. 7-10  responds. If an error is determined in step  1112 , a light reset command is generated in step  1114  that resets step  1109 . 
         [0098]    User lighting software steps are detailed in process  1200  ( FIG. 12 .) Program  1200  begins (after power up and initiation) with a user input. A user starts the process when they interact with the machine in a detectable way. This may be by using the touch screen in step  1021 , touching an activated touch sensitive façade area in step  1202 , or triggering a sensor such as a motion sensor, magnetic field sensor or a weight sensor connected to the machine in step  1203 . Each of these cause an event to be recognized that was pre-programmed to use dynamic variables generated by the user and apply them to the lighting rules preconfigured by an administrative user. After the user triggers the machine, they may browse products in step  1204 , go into a rapid shopping mode (here described as Grab and Go mode) in step  1205 . When a user elects step  1205 , he or she can select products in step  1207  which triggers selectively variable lighting through the previously described software and hardware. When checkout is selected, the checkout process step  1208  determines payment success, and dispensing occurs in step  1210 . Errors are detected in step  1212 , and if possible, corrections information is delivered for retry to step  1210 . If the product cannot be vended, an error display occur in step  1214  and the customer is credited in step  1215 . If the vend occurs, the user is prompted to physically pick up the product in step  1216  and a “thank you” message is initiated by step  1217 . 
         [0099]    If users select the “browse” option in step  1220  similar products available for vending are determined in step  1221  and such similar products are illuminated via step  1222 . Top picks can be selected in step  1223 . Products are added to a “shopping cart” in step  1225 , which then triggers step  1208  previously described. 
         [0100]    Thus software process  1200  allows users to typically use the system to navigate to items/products in which they are interested and choose to add ones they wish to purchase to a virtual shopping bag. When users are navigating the products, the system is programmed to recognize the current event and initiate a lighting sequence. A user viewing a product on the touch screen will have the physical product (or representation of that product) illuminate in the display case according to preset values that determine the backlight lighting color, intensity of that backlight color, fading and lighting patterns such as color transitions, blinking and other light oscillations along with the intensity of front showcase lighting that shines on the front area of a product or item. Product/item associations can also be programmed into the system. For example, the product database stores various associates a product may have such as type of product, manufacturer of product, price range, special or sales pricing. The number of associations a product might have is infinite and determined only by the administrator that sets up a given product catalog. The lighting system can be programmed to use any of these associations and light up the areas in the display façade with a related association. These lighting scenarios assist the user in finding the products they wish to purchase and may increase the number of items that are sold to that user. After the user locates the products they wish to purchase and add them to their virtual shopping bag, they can initiate the checkout sequence. The lighting system recognizes this event and will use the items the user has selected as dynamic variables that it feeds into the event profile preprogrammed for this lighting event. A common example might be that all of the items a user is purchasing are illuminated with a given color in the display area and may blink or have the color oscillate to indicate to the user what items they are purchasing. Lights may be located on the machine that guide the user to controls in which they need to interact with to complete the process. For example, a light near the payment read (e.g. a credit card reader) can be illuminated when it is time for a user to swipe and have their credit card read. This simplifies the buying process by prompting the user what they next step in the process is. Dispensing products is another recognizable event where the system can be programmed to use lighting to indicate what product is being dispensed at the current time. As products are dispensed, the lighting can be programmed to change so the user knows which items have been dispensed and which items have to be dispensed. 
         [0101]    After items are dispensed, a collection event is launched where the collection area can be illuminated to guide the user where to retrieve their products and provide lighting so they can more easily be seen. The system resets itself to a standby lighting event after a transaction is complete. The system can also be programmed to go into an idle mode after a preset amount of time. This idle mode lighting event sequence is often used to attract users to the system where the process begins again. 
         [0102]    From the foregoing, it will be seen that this invention is one well adapted to obtain all the ends and objects herein set forth, together with other advantages which are inherent to the structure. 
         [0103]    It will be understood that certain features and subcombinations are of utility and may be employed without reference to other features and subcombinations. This is contemplated by and is within the scope of the claims. 
         [0104]    As many possible embodiments may be made of the invention without departing from the scope thereof, it is to be understood that all matter herein set forth or shown in the accompanying drawings is to be interpreted as illustrative and not in a limiting sense.