Abstract:
An apparatus includes a database of content and a content system. The database stores content related to a set of entities to be voted upon in a voting system, wherein there is at least one piece of content for each selection. The content system receives a vote of a user from the voting system and at least an identifier of a cellphone of the user and provides content related to the vote from the database to the cellphone. At least a portion of the content is playable on the cellphone.

Description:
CROSS-REFERENCE TO RELATED APPLICATIONS 
       [0001]    This application claims priority benefit from U.S. Provisional Patent Application 61/226,718, filed Jul. 19, 2009, which is incorporated herein by reference in its entirety. 
     
    
     FIELD OF THE INVENTION 
       [0002]    The present invention relates to voting systems generally. 
       BACKGROUND OF THE INVENTION 
       [0003]    Contest television usually shows a set of entertainers and asks the viewing audience to vote for their favorite entertainer. Depending on the system, viewers vote for the entertainer of their choice by calling a telephone number voting via an interactive voice response (IVR) system for the entertainer, or sending an SMS (short message service) to the telephone associated with the entertainer or sending an SMS to a central number with a text associated with the entertainer. The system adds up the votes (SMS&#39;s or phone calls) and awards the entertainer who received the most votes. cl SUMMARY OF THE INVENTION 
         [0004]    There is provided, in accordance with a preferred embodiment of the present invention, apparatus including a database of content and a content system. The database stores content related to a set of entities to be voted upon in a voting system. There is at least one piece of content for each entity. The content system receives a vote of a user for an entity and at least an identifier of a cellphone of the user from the voting system and provides content related to the voted entity from the database to the cellphone. At least a portion of the content is playable on the cellphone. 
         [0005]    There is also provided, in accordance with a preferred embodiment of the present invention, a method implementable on a computing device. The method includes receiving a vote from a cellphone of a user with respect to one of a set of entities to be voted upon and at least an identifier of the cellphone and providing content related to the voted entity to the cellphone. At least a portion of the content is playable on the cellphone. 
         [0006]    Further, in accordance with a preferred embodiment of the present invention, the vote is provided by SMS and the identifier is a caller identifier (caller ID) provided with the SMS. 
         [0007]    Still further, in accordance with a preferred embodiment of the present invention, the entity is an entertainer, a band, an act or a candidate for an office. 
         [0008]    Moreover, in accordance with a preferred embodiment of the present invention, the content includes at least a link to a storage location of the portion. 
         [0009]    Additionally, the portion includes at least a multimedia clip. The multimedia clip can be a video ringtone playable upon a communications triggering event. 
         [0010]    Further, in accordance with a preferred embodiment of the present invention, the content system includes a unit to read a profile of the user and to select the content as a function of the vote and the user profile. 
     
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         [0011]    The subject matter regarded as the invention is particularly pointed out and distinctly claimed in the concluding portion of the specification. The invention, however, both as to organization and method of operation, together with objects, features, and advantages thereof, may best be understood by reference to the following detailed description when read with the accompanying drawings in which: 
           [0012]      FIG. 1  is a flow diagram illustration of a method for receiving content related to a vote, constructed and operative in accordance with a preferred embodiment of the present invention; and 
           [0013]      FIGS. 2A and 2B , taken together, is a flow diagram illustration of an alternative method for receiving content related to a vote, constructed and operative in accordance with an alternative preferred embodiment of the present invention. 
       
    
    
       [0014]    It will be appreciated that for simplicity and clarity of illustration, elements shown in the figures have not necessarily been drawn to scale. For example, the dimensions of some of the elements may be exaggerated relative to other elements for clarity. Further, where considered appropriate, reference numerals may be repeated among the figures to indicate corresponding or analogous elements. 
       DETAILED DESCRIPTION OF THE INVENTION 
       [0015]    In the following detailed description, numerous specific details are set forth in order to provide a thorough understanding of the invention. However, it will be understood by those skilled in the art that the present invention may be practiced without these specific details. In other instances, well-known methods, procedures, and components have not been described in detail so as not to obscure the present invention. 
         [0016]    The present invention may provide media content back to the user based upon the candidate for whom the user voted. Thus, if there are three entertainers, E1, E2 and E3, and the user voted for E3, the present invention may, upon receipt of the user&#39;s vote, provide content back to the user related to entertainer E3. The media content may be an audio clip, an image, a video clip, an animation, a slide show, etc., and may typically be of the entertainer and possibly of the entertainer performing the work for which the user voted. 
         [0017]    In another embodiment, the user may vote for a candidate for an office and the media content may be the candidate&#39;s jingle or a clip from a speech, etc. It will be appreciated that content may be provided for any entity to be voted upon, whether candidate for office, entertainer, act, band, etc., and the media content may be any playable media content whether audio or multimedia clip where the multimedia clip includes a video clip, an animation, a slide show, etc. 
         [0018]    Prior patent applications U.S. Ser. No. 11/544,938 and 11/768,989, assigned to the common assignee of the present application and incorporated herein by reference, describe a system to distribute media content selected by users for their friends or buddies. 
         [0019]    Reference is now made to  FIG. 1 , which illustrates a first embodiment of the present invention. The system may comprise a voting system  10 , communicating with a user  12 , and a content system  14  communicating with voting system  10 . Voting system  10  may be any suitable voting system, such as an SMS short code based platform, which may be configured to operate with content system  14 , and may register user&#39;s votes as sent to them by SMS. In accordance with a preferred embodiment of the present invention, voting system  10  may also formulate responses to the user based on their vote using content system  14 . 
         [0020]    As can be seen in  FIG. 1  to which reference is now made, user  12  may initially vote (step  20 ) by SMS, sending his/her vote to voting system  10 . Voting system  10  may record (step  22 ) the SMS and may register (step  24 ) the vote. In step  26 , voting system  10  may formulate a response to the user, by transmitting to content system  14  the user&#39;s phone number, or other identification, and the user&#39;s vote. Voting system  10  may determine the user&#39;s phone number from their “caller ID” information. In step  27 , content system  14  may receive the user phone number and vote information. 
         [0021]    Content system  14  may choose the relevant content from its content database  31  based on the user&#39;s vote. In step  32 , content system  14  may formulate a response for the user, which may comprise the user&#39;s phone number, some text (possibly thanking the user for voting or some comment from the entertainer or candidate), a link to a URL where the content may be stored, and details of the content. 
         [0022]    Voting system  10  may then formulate (step  34 ) a final response to the user and may send the response to the user, such as by SMS. 
         [0023]    User  12  may receive (step  36 ) the SMS response and may click (step  38 ) on the enclosed link. This may take the user&#39;s cellphone to the URL of the content and/or to content system  14  which may then provide (step  40 ) the content to user  12 &#39;s cellphone. The content provisioning may be by a mobile web page or by direct download. User  12  may then click (step  42 ) to view the content item. 
         [0024]    In an alternative embodiment, shown in  FIGS. 2A and 2B  to which reference is now made, content system  14  may be an Internet-based server that allows users to choose media clips to be distributed to their friends (or “buddies”). The media clips may act as “media ringtones” in which the clip is chosen by the calling party, to be displayed on the called handset. Such a system is described in U.S. Ser. No. 11/544,938. This patent application discusses a variety of other opportunities to present a media clip. For example at the end of a call between two handsets, each might see media clip: one chosen by the user of that phone, or one chosen by the user of the other phone, or one chosen by the server. 
         [0025]    In this alternative embodiment, users may already be registered with content system  14 . In this embodiment, the phone number may serve as the user&#39;s identification (ID) to content system  14 . The operation of  FIGS. 2A and 2B  may be the same as  FIG. 1  for unregistered users. However, when content system  14  may receive a vote, it may first determine (step  50 ) if the user is a registered user. If it isn&#39;t, content system  14  may create (step  52 ) a new user record and then continue as in  FIG. 1  (steps  30  and  32 ). 
         [0026]    If the user is a registered user, content system  14  may read (step  54 ) the user&#39;s profile. If the entertainer or candidate has multiple versions of their content, content system  14  may also select (step  55 ) the appropriate one based on the user&#39;s profile. For example, the versions may be appropriate for different age ranges, or past voting and content acquisition by this user, etc. Content system  14  may update (step  56 ) the user&#39;s profile based on this vote. Content system  14  may then push (step  58 ) the selected content item to the user&#39;s phone. User  12  may then receive the content item, either through a push or via a synchronization operation. For the latter and as described in U.S. Ser. No. 11/544,938, the content item may play either upon receipt or may be set as the user&#39;s default ringtone, such that it may play upon an external communications triggering event, such as an incoming or outgoing phone call. 
         [0027]      FIGS. 2A and 2B  shows a further alternative for unregistered users. If their cellphones are of a kind which can support the mobile client of content system  14  (such as is described in U.S. Ser. No. 11/544,938), then content system  14  may provide (steps  62  and  64 ) them with the mobile client as well as with the content item, such that the content item may play either upon receipt or may be set as the user&#39;s default ringtone. Once again, the content provisioning may be by a mobile web page or by direct download. 
         [0028]    Unless specifically stated otherwise, as apparent from the preceding discussions, it is appreciated that, throughout the specification, discussions utilizing terms such as “processing,” “computing,” “calculating,” “determining,” or the like, refer to the action and/or processes of a computer, computing system, or similar electronic computing device that manipulates and/or transforms data represented as physical, such as electronic, quantities within the computing system&#39;s registers and/or memories into other data similarly represented as physical quantities within the computing system&#39;s memories, registers or other such information storage, transmission or display devices. 
         [0029]    In addition, embodiments of the present invention are not described with reference to any particular programming language. It will be appreciated that a variety of programming languages may be used to implement the teachings of the invention as described herein. 
         [0030]    While certain features of the invention have been illustrated and described herein, many modifications, substitutions, changes, and equivalents will now occur to those of ordinary skill in the art. It is, therefore, to be understood that the appended claims are intended to cover all such modifications and changes as fall within the true spirit of the invention.