Abstract:
The present invention relates to a quadrate carrier advertising assembly that has a cradle for supporting an advertising piece, promotional item or premium. The advertising quadrate assembly is provided as an intermediate vehicle that is intended to be complimentary to consumer products intended for sale. The quadrate carrier of the present invention permits the premium to be visible.

Description:
CROSS-REFERENCES TO RELATED APPLICATIONS 
     None. 
    
    
     BACKGROUND OF THE INVENTION 
     The present invention relates to a quadrate carrier advertising assembly having a cradle for supporting an advertising piece, promotional item or premium. The advertising quadrate assembly is provided as an intermediate vehicle that is intended to be complimentary to consumer products intended for sale. 
     Today&#39;s consumer is faced with a myriad of choices in connection with purchasing goods and services. Product packaging and advertising has virtually taken on a life of its own with respect to attempting to drive more sales of the product that is supported by such activity. This is particularly true in areas where product lines are viewed as mature and manufacturers use additional incentives to drive more sales out of their product offering. 
     Many premiums or other advertising or incentive items are commonly packaged within the product package itself. That is, the premium is actually placed in the package and depending on the size of the premium, the premium may displace volume of the product, which normally is within the package. This leads the manufacturer having to potentially create a larger product package to ensure the proper amount or volume of product is going in the package to make up for the volume displaced by the premium. 
     Where the premium is physically placed within the product package, such as within a cereal box, the premium, while wrapped in a protective film can become covered in product dust or crumbs making use or removal of the premium undesirable. Moreover, such placement leads to a number of other undesirable consequences. 
     Many premiums are targeted at children, and there is the tendency of a child to remove the premium prior to use of the contents of the package. This may include anything from a child emptying the contents of the package out on a kitchen counter to get the prize or premium that has settled to the bottom of the box or inserting ones hand deep within the box to retrieve the premium. In either event, obtaining the premium leads to unsanitary situations and potential product spoilage. 
     Another solution in providing premiums on packaging for the consumer has been to modify the physical product package itself. That is, external pockets or sleeves are added to the package or other special additions are made to the package in order accommodate the premium. The addition of such special constructions adds another layer of cost to the manufacturing of the product as well as potentially slows the manufacturing operation down in order to provide the package with the additional auxiliary structures or features. 
     A still further manner to provide premiums with packages has been to create cut out portions of the package, wherein the consumer in order to remove the premium must physically cut or remove a piece of the product package. If the premium is removed prior to the contents of the package being emptied, the contents may become stale upon exposure to air. Alternatively, where the premium is part of the packaging itself, removal of the premium, if one is not careful, can cause any inner barrier layer or enclosure, such as is found with a ready to eat (“RTE”) cereal like COCOA PUFFS®, available from General Mills, Inc. Minneapolis, Minn., to be cut or damaged in the removal process. This can lead to product spoilage and spillage. 
     In addition, many premiums are included only with a single package thereby increasing the cost of providing the product to the market. In the alternative, if the cost of the premium is allocated to a single product package the value of the premium is often trivial leading to a give away that either may diminish the product offering or disappoint the consumer both of which create an undesirable result. 
     Where the retailer desires to include more substantial premiums with the product offering, the weight of the premium, if affixed externally may cause the product package to fall over when on the retail shelves. Perhaps more importantly, the size or bulkiness of a premium when affixed externally can cause difficulties in stacking, and stocking products on the shelves, leading to retailer frustration and possibly early cessation of the promotion by the retailer. 
     One solution to such a problem of providing enhanced value premiums has been to provide an image of the premium on the surface of the product package, and conceal the premium within the package. This unfortunately can lead to either disbelief by the consumer, or that something such as additional purchases are required in order to obtain the premium or outright theft of the premium and resealing of the product package such that it appears that the premium is still contained within the package. 
     As so many premiums are directed at children, the use of premiums in product marketing has generally overlooked a large segment of the consuming public, adults. However, adults typically would not be induced to make a purchase by providing premiums in a traditional fashion, or at least they don&#39;t want to be seen diving into the bottom of a box to capture the premium. Moreover, as such premiums are generally inexpensive, today&#39;s typically premiums generally do not attract adult consumers. 
     There is a need for a system by which a premium can be provided that avoids the aforementioned drawbacks as well as stimulates sales of products and draws new attention and consumers to the product offering. In addition, by providing an arrangement in which the cost of the premium can be allocated over several product packages, a more valuable premium can be offered while as the same time increasing product sales. 
     As used herein, the terms “premium”, “advertising piece” and “promotional item” refer to a supplemental product, prize, gift or other item or giveaway, which may accompany the product being advertised in order to stimulate sales or promote an event but is not party of the regular product offering. 
     BRIEF SUMMARY OF THE INVENTION 
     In a first embodiment of the present invention, a quadrate assembly is provided and comprises at least first, second, third and fourth panels. The first panel has first and second longitudinally extending sides and first and second transversely extending end edges. At least one of the first and second end edges has a tab that extends in a longitudinal direction. The first panel also has first and second faces which comprise substantially the dimension of the first panel. 
     The second panel of this initial embodiment has first and second longitudinally extending sides and first and second transversely extending end edges. At least one of the first and second end edges has a partially die cut tab that extends longitudinally from the end edge. The second panel is connected to the first panel along one of the first and second longitudinally extending sides. The second panel has first and second faces creating a dimension that is distinct from the dimension of the first panel. 
     The third panel of this embodiment also has first and second longitudinally extending sides and first and second transversely extending end edges. The third panel has a tab extending longitudinally from at least one of the first and second end edges. The third panel is connected to the second panel along one of the first and second longitudinally extending sides. The third panel has first and second faces and the third panel has a dimension substantially equal to that of the first panel. 
     The fourth panel of this embodiment has first and second longitudinally extending sides and first and second transversely extending end edges. The fourth panel has a first tab extending longitudinally from one of the first and second end edges. The fourth panel has a second tab extending from one of the first and second longitudinally extending sides. The fourth panel is connected to the third panel along one of the first and second longitudinally extending edges opposite the second tab. The fourth panel has first and second faces and the fourth panel has a dimension that is greater than the dimension of the first panel. 
     The present embodiment also has a die cut window in one of the panels. One of the panels also has a moveable tab which fits over but does not conceal the die cut window so as to enable as advertising premium to be supported in the assembly and be visible. 
     In a still further embodiment of the present invention an intermediate assembly is described and includes a substantially quadrate blank of material that has first, second, third and fourth panels. 
     The first panel has first and second longitudinally extending sides and first and second transversely extending end edges. The first end edge has a tab extending in a longitudinal direction. The second end edge is substantially devoid of any tabs. The first panel has first and second faces, and the first panel has a first dimension. 
     The second panel of this embodiment has first and second longitudinally extending sides and first and second transversely extending end edges. The first end edge has a tab extending longitudinally from the first end edge and the second end edge is substantially devoid of any tabs or flaps. The second panel is connected to the first panel along one of the first and second longitudinally extending sides. The second panel has first and second faces and the second panel has a second dimension that is distinct from the dimension of the first panel. 
     The third panel of this embodiment has first and second longitudinally extending sides and first and second transversely extending end edges. The third panel has a tab extending longitudinally from the first end edge and has a tab that extends in a longitudinal direction. The second end edge is substantially devoid of any tabs or flaps. The third panel is connected to the second panel along one of the first and second longitudinally extending sides. The third panel has first and second faces and the third panel has a dimension that is substantially equal to one of the dimensions of the first and second panels. 
     The fourth panel of this embodiment has first and second longitudinally extending sides and first and second transversely extending end edges. The fourth panel has a first tab extending longitudinally from the first end edge having a tab that extends in a longitudinal direction. The second end edge is substantially devoid of any tabs or flaps. The fourth panel is connected to the third panel along one of the first and second longitudinally extending edges opposite the second tab. The fourth panel has first and second faces and the fourth panel has a dimension substantially equal to one of the dimensions of the first and second panels. 
     This current embodiment also includes a die cut window that is in one of the first, second, third and fourth panels. The die cut window is sized and configured to receive a premium. 
     This embodiment also provides that at least one of the tabs of the first, second, third and fourth panels has a first die cut therein that is sized and configured to cooperate with the die cut window. The tab is moveable into cooperative engagement with the die cut window. The tab also has a second die cut area that facilitates placement of the premium in the assembly. 
     In a still further embodiment a quadrate assembly is described and comprises at least first, second, third and fourth panels. The first panel has first and second longitudinally extending sides and first and second transversely extending end edges. At least one of the first and second sides has a first partially die cut tab that extends transversely from the side. The first die cut tab has a hinge that bisects the die cut tab into first and second sections. The first panel has first and second faces, and the first panel has a first dimension. The first panel further includes a second tab, that extends longitudinally from one of the first and second end edges. 
     The second panel of this embodiment has first and second longitudinally extending sides and first and second transversely extending end edges. The second panel has a tab that extends longitudinally from one of the first and second end edges. The second panel is connected to the first panel along one of the first and second longitudinally extending sides. The second panel has first and second faces and the second panel has a second dimension that is distinct from the first dimension. 
     The third panel of this embodiment has first and second longitudinally extending sides and first and second transversely extending end edges. The third panel has a tab that extends longitudinally from at least one of the first and second end edges. The third panel is connected to the second panel along one of the first and second longitudinally extending sides. The third panel has first and second faces and the third panel has a dimension substantially equal to the first panel. 
     The fourth panel of the present embodiment has first and second longitudinally extending sides and first and second transversely extending end edges. The fourth panel has a tab that extends longitudinally from one of the first and second end edges. The fourth panel is connected to the third panel along one of the first and second longitudinally extending sides. The fourth panel has first and second faces and the fourth panel has a dimension that is less than the dimension of the first panel. 
     One of the first, second, third and fourth panels has a die cut window therein and another of the panels, that does not have the die cut window, has a moveable tab which fits over but does not conceal the die cut window so as to enable as advertising premium to be supported in the assembly and be visible. 
     The present invention is now illustrated in greater detail by reference to the detailed description, but it should be understood that the present invention is not to be construed as being limited thereto. 
    
    
     BRIEF DESCRIPTION OF THE DRAWINGS 
     These, as well as other objects and advantages of this invention, will be more completely understood and appreciated by referring to the following more detailed description of the presently preferred exemplary embodiments of the invention in conjunction with the accompanying drawings, of which: 
     FIG. 1 is a view of the quadrate assembly in an unfolded condition; 
     FIG. 1A is a partially folded view of the quadrate assembly; 
     FIG. 2 is a view of the quadrate assembly illustrating the quadrate assembly in a further partially folded condition; 
     FIG. 3 is an illustration of the quadrate assembly in a folded arrangement and showing the premium; 
     FIG. 4 is an illustration of an alternative embodiment of the quadrate assembly in an unfolded condition; 
     FIG. 5 is a view of the alternate embodiment of the quadrate assembly in a partially folded condition; 
     FIG. 6 is an illustration of the alternate embodiment in a folded condition and showing the premium in the window; 
     FIG. 7 depicts one embodiment of the present invention in a merchandise display package; 
     FIG. 8 depicts a further embodiment of the present invention in a merchandise display package; and 
     FIG. 9 depicts a still further embodiment of the present invention in a merchandise display package. 
    
    
     DETAILED DESCRIPTION OF THE INVENTION 
     The embodiments of the present invention described below are not intended to be exhaustive or to limit the invention to the precise forms disclosed in the following detailed description. Rather, the embodiments are chosen and described so that others skilled in the art may appreciate and understand the principles and practices of the present invention. 
     The quadrate advertising assembly of the present invention is shown generally in FIG.  1  and designated by reference numeral  10 . The assembly  10 , is formed from an intermediate blank of substantially quadrate material and includes a first panel  12  having first and second longitudinally extending sides  14  and  16  and first and second transversely extending ends edges  18  and  20 . The first panel  12  has first and second faces  13  and  15 . The first panel  12  has a tab  22  which extends in the longitudinal direction from one of the first and second end edges  18  and  20 . As illustrated in FIG. 1, tab  22  is connected to end edge  20  and extends outwardly there from. Tab  22  may be provided with a hinge or score line  21 , by which the tab  22  can be folded about the connected end edge  20 . The first panel  12  has a first dimension, which is defined by the area bounded by sides  14  and  16  and end edges  18  and  20 . 
     The quadrate assembly  10  of FIG. 1 has a second panel  30 , which has first and second longitudinally extending sides  32  and  34  and first and second transversely extending end edges  36  and  38 . A partially die cut tab  40  extends outwardly from one end edge  38  of second panel  30 . The second panel is provided with first and second faces  31  and  33 . Tab  40 , has first and second faces and these are designated as  31 ′ and  33 ′. The second panel has a dimension which is created by the area of sides  32  and  34  and end edges  36  and  38 . The second panel  30  is connected to the first panel  12  and at sides  32  and  16 . 
     Tab  40  is connected to the edge  38  by a hinge or score line  39  that enables the tab  40  or a portion thereof to be folded about the end  38  into a face-to-face engagement with panel  30 . That is face  31 ′ of the tab  40  is brought into engagement with face  31  of second panel  30 . In order to secure the tab  40  to the second panel  30 , strips of adhesive  35  and  35 ′ are provided to either permanently or removably secure at least a portion of tab  40  to second panel  30 . 
     Second panel  30  has a die cut or window  44  made therein which is sized and configured to accommodate a premium  100  illustrated in FIG.  3 . In this instance, the premium  100  is a sleeve of golf balls, but other premiums may be offered, such as toys, cars, dolls, figurines, dish ware, silverware, cassette and video tapes, CD-ROMS, memorabilia and other items where there is a desire, need or benefit to physically show the premium  100  to the prospective consumer, rather than merely providing an image of the premium on the product or retail package. 
     As mentioned previously, and as illustrated in FIG. 1A, the tab  40  is partially die cut to create moveable flaps or portions  46  and  48 . The flaps or portions  46  and  48  can be moved or pivoted about single hinge  38 . In the present invention, flap  46  is brought into contact with the face  31  of second panel  30 . The die cut in flap  46  is sized and configured so that it will fit over die cut or window  44  and not obscure the window  44  when flap  46  is sealed over window  44  on to panel  30 . In addition to the die cut  46 ′ in flap  46 , has an additional area that is removed to create a slot  46 ″ that is capable of receiving an insert to hold the premium  100  in position. 
     The insert may be constructed of transparent material so that the premium is visible in the window or alternatively, the insert may be opaque so as to create a mystery premium  100 . In addition, the insert may also have an opaque scratch off coating allowing the consumer to remove the coating to reveal the premium  100  without having to remove the insert from the assembly  100 . In the example of the present invention, the insert encases the premium which permits the premium from being tampered with. 
     Second flap  48  is provided with a second cut out  48 ′ which is sized and configured to receive tab  92 . The cut out slot  48 ′ for the purposes of this invention is in the form of a trapezoid to facilitate ease of movement of tab  92  into cut out  48 ′. However, any geometric shape may be provided in order to secure the tabs together. 
     The third panel  60  is provided with first and second longitudinal sides  62  and  64  and first and second end edges  66  and  68 . Extending from end edge  68  is a tab  70  which extends longitudinally from the end edge  68 . Tab  70  is moveable about a hinge  69 . Panel  60  has a first face and a second face  61  and  63 , respectively, and a dimension that is defined by the area contained within sides  62  and  64  and end edges  66  and  68 . The third panel  60  is connected to the second panel  30  along side  62  and  34 , respectively. 
     A fourth panel  80  has first and second longitudinal sides  82  and  84 , and first and second transversely extending end edges  86  and  88 . Fourth panel  80  is also provided with a tab  90  that is connected to the fourth panel on end edge  88 . Tab  90  is moveable about a hinge or score line  89 . Tab  90  is provided with an extension  92  that is foldable about a hinge  91 . Panel  80  has a second tab  94  that extends in the longitudinal direction and is connected to side  84 . Tab  94  is moveable about a hinge  93 . The fourth panel  80  is connected to the third panel  60  along sides  82  and  64 , respectively. 
     The fourth panel is provided with first and second faces  81  and  83  and has a dimension that is defined by the area contained within sides  82  and  84  and end edges  86  and  88 . 
     Each of the faces of the panels or only selective faces of the panels may be printed or imaged with indicia, graphics or the like, hereinafter “indicia.” That indicia may relate to the product that is being sold in connection with package; advertising indicia related to the event being promoted; carry information relating to the product or premium being offered and the like. In addition, such indicia may be in the form of a coupon, gift certificate or the like, such as for free car services, discounts off product purchases and the like. It is important that the quadrate assembly  10 , be integrated with the promotion and the retail products so that it appeals to the intended consumer. 
     The dimension of the third panel  60  is substantially equal to the dimension of first panel  12 . The dimension of panel  30  and panel  80  is substantially greater than the dimensions of either panels  12  and  60 . The dimension of the fourth panel  80  is substantially equivalent to the dimension of the second panel  30 . 
     In a preferred embodiment, and as illustrated in FIGS. 1A and 2, second flap  48  of second panel  30  is folded about hinge  39  such that flap  48  is in a perpendicular position to panel  30 . First flap  46  has been folded into face to face contact with panel  30 . Likewise, in a folded condition tab  22  of panel  12  is also folded about hinge  21  so as to be in a perpendicular position to that of panel  12 . Panel  12  is then folded about hinge  16  so as to be in a perpendicular position with respect to panel  30 . This brings tab  22  into proximate contact with second flap  48 . 
     Next, and referring to FIG. 2 tab  70  is folded about hinge  68  so that it is perpendicularly positioned with respect to panel  60 . Panel  60  is then folded about hinge  65  so as to be perpendicularly positioned with respect to panel  30 . Tab  70  is then in proximate contact with second flap  48 . 
     The fourth panel  80  is then folded about hinge  85  so that it is perpendicular to panels  60  and  12  and covering over the top of panels  60  and  12 . Second tab  94  is brought into operative association with panel  12  by folding the tab  94  about hinge  93 . A line of adhesive  97  is applied to one face of tab  94  to secure tab  94  to panel  12 . 
     Tab  90  is then folded about hinge  89  and brought into operative association with tabs  70  and  22  as well as second flap  48 . In addition the extension  92  is folded about hinge  91  and pressed into die cut slot  48 ′. 
     With this configuration, as illustrated in FIG. 3, the quadrate assembly  10  has been formed. The quadrate assembly  10  while having a top formed of tab  90 , tab  70 , tab  40  and tab  22 , is bottomless and hence provides an opening into the interior of the assembly  10 . Additional glue lines or spot adhesives may be used to secure the tabs  90 ,  90 ,  40  and  22  in position. 
     In a second embodiment, the description again proceeds left to right with the quadrate assembly  10  in an open position and the flaps or tabs that will form the closure at the top of the assembly and to the sides of the assembly blank  10 . As in the first embodiment no tabs or flaps are provided along one edge, as shown in FIGS. 1 and 4 the edge that is substantially devoid or free of tabs or flaps is the bottom end edge or the second end edge of each of the panels. 
     Turning now to FIG. 4, the quadrate assembly  10  of the second embodiment includes a first panel  200  having first and second longitudinally extending sides  202  and  204  and transversely extending end edges  206  and  208 . The first panel  200  includes a tab  210  that extends longitudinally outwardly from the end edge  208  and in the transverse direction. Tab  210  is provided with a die cut  212  which is in the form of a trapezoid to accommodate a closure flap. Tab  210  is pivotable about a hinge or score line  209 . 
     The first panel  200  has first and second faces  201  and  203  which make up the dimension of the first panel  200  that is bounded by the sides  202 ,  204  and end edges  206 ,  208 . 
     The first panel  200  is provided with longitudinally extending hinges or score lines  205  and  207 . Hinge  207  connects the first panel  200  to a second panel  230  while hinge  205  connects the first panel to an extension  220 . 
     As seen in FIG. 4, extension  220  is composed of two sections, a main section  221  which extends transversely out from side  202  of first panel  200  and a joining section  222  that extends generally in the longitudinal direction and is joined to first panel  200  along side  202 . The main section  221  comprises the majority of extension  220  and is provided with die cut area  223 . While the die cut area  223  as illustrated in FIG. 4 has a length greater than its width and distal end  224  which aids in forming a pocket to hold an insert for a premium  100 , it should be understood that the die cut area  223  may have equal lengths and width, or a larger width than length or any derivation thereof in order to accommodate the premium  100 . In any event, the FIG. 4 illustrates that the die cut area  223  is configured to be either slightly larger than the window  256  over which it is placed on third panel  240  or roughly equivalent of the window  256 . Where appropriate, the die cut area  223  may also be smaller than the window opening so that additional or complimentary graphics may be included and are visible through the opening or window in panel  240 . 
     Main section  221  is provided with a hinge or score line  225  which is located non-centrally of the section  221 . The positioning of this hinge divides the main section into two parts one of which is approximately equal to the width of second panel  230 . As illustrated in FIG. 4, extension  220  is provided with tapered ends  226 ,  227  to facilitate folding of the quadrate assembly  10 . 
     The second panel  230  has first and second longitudinally extending sides  232 ,  234  and first and second transversely extending end edges  236 ,  238 . Second panel  230  is also provided with first and second faces  231 ,  233 . Second panel  230  has a tab  235  that extends longitudinally from the transverse end edge  238 . Tab  235  is connected to end edge  238  along hinge  237 . Hinge  237  permits tab  235  to be folded about the hinge during the folding process to complete quadrate assembly  10 . The first panel  200  and the second panel  230  are connected on to another alone sides  204  and  232  and are pivotable about hinge  207 . 
     Still referring to FIG. 4, the quadrate assembly  10  of the second embodiment includes a third panel  240 . The third panel  240  has first and second longitudinally extending sides  242 ,  244  and transversely extending end edges  246 ,  248 . The third panel has first and second faces  241  and  243 . 
     The third panel  240  has a tab  250  that extends longitudinally outward from the transverse end edge  248 . Tab  250  is connected to the third panel  240  via a hinge  247  which permits the tab  250  to be pivoted about end edge  248 . Tab  250  has a further extension  252  that extends longitudinally away from an end edge  251  of tab  250  and is connected to tab  250  via a hinge  253  about which the extension  252  may be pivoted. The extension  252  as illustrated in FIG. 4 is provided centrally of the tab  250 , but may be positioned in different areas to accommodate different assembly or folding scenarios as required by the manufacturer. The extension  252  is sized and configured so as to fit within the die cut  212  on tab  210  of first panel  200 . 
     The third panel  240  also includes a die cut or window  256  and as illustrated in FIG. 4, the window is centrally offset so as to be closer to longitudinal side  244 . Again, depending on the requirements of the construction and the promotion being offered at the time, the positioning of the window  256  may be moved from the location illustrated in the FIGURES. As illustrated, the window  256  has rounded edges that facilitate the insertion of the premium  100  and/or its carrier into the window  256 . 
     As illustrated in FIG. 4, third panel  240  is provided with a crescent shaped extension  258  which extends beyond the periphery of the window  256  and beyond the outer side of longitudinal side  244 . This extension  258  provides structural support to the window  256  after a premium  100  has been inserted therein. In addition, extension  258  may serve the additional benefit of creating an alignment means when the quadrate assembly  10  is positioned in the retail sales packages shown in FIGS. 7,  8  and  9  so as to keep the front face  243  in alignment with the faces of the retail product packages. The extension  258  can also provide support for the quadrate assembly  10  by holding on to the retail product packages that are adjacent the assembly  10 . Indicia can be provided on the extension  258  to transition the indicia provided on the assembly  10  to the retail sales packages permitting the tie in of the offering. 
     Quadrate assembly  10  has a fourth panel  260  that has first and second longitudinal sides  262 ,  264  and first and second transversely extending end edges  266 ,  268 . The fourth panel  260  has first and second faces  261  and  263 . Fourth panel  260  has a tab  270  which extends in the longitudinal direction from end edge  268 . Tab  270  is moveable about hinge  267 . Fourth panel  260  is also provided with a die cut area or window  272  which is sized and configure so as to cooperate with window  256  enabling a side of the premium  100  to be visible though both windows  256  and  272 . The fourth panel  260  is connected to the third panel  240  along hinge  265 . 
     In forming the quadrate assembly  10  of the second embodiment described above and as illustrated in FIG. 5 extension  220  is folded about hinge  205  so that it is substantially perpendicular to first panel  200 . The main portion  221  of extension  220  is folded about hinge  225  so that it lays parallel to panel  200 . Tab  201  is folded about hinge  207  so that it is substantially perpendicular to panel  200 . 
     Next, the second panel  230  is folded about hinge  207  so that panel  203  is substantially perpendicular to first panel  200 . Tab  235  of panel  230  is folded about fold line  237  so that it is substantially perpendicular to panel  230 . 
     The third panel  240  is then folded about hinge  249  so that panel  230  is substantially perpendicularly positioned with respect to panel  230  and overlies panel  200  in a parallel arrangement. The die cut area or window  256  of panel  240  comes into contact with the die cut area  223  of the extension  220 . 
     Finally, the fourth panel  260  is folded about hinge  265  so as to come into contact with the back side of the extension  220  of panel  200  or face  203 . This brings the die cut area  272  into overlapping contact with a portion of the die cut area  223  forming a side window in the quadrate assembly. Tab  270  is then folded about hinge  267  so that it is substantially perpendicular to panel  260 . 
     As shown in FIG. 6, the faces  231  and  263  of tabs  235  and  270  are in contact with the face  201  of tab  210 , that is on the underside of the tab  210 . Finally, tab  250  is folded about line  247  and extension  252  folded about hinge  253  so that tab  250  is brought into operative association with tab  210 . That is face  241  of tab  250  rest on face  203  of tab  210 . The extension  252  fits within the trapezoid die cut  212  of tab  210  to lock the tabs together. 
     While the assembly  10  will retain the configuration it has been folded into, glue lines or adhesive spot welds may be added to secure the configuration either permanently or partially permanently together, as shown in FIG. 5. A first glue line is provided on the face  203  of extension  220  such that the glue line comes into contact with face  261  of panel  260  adjacent side  264 . Additional glue lines or adhesive welds can be provided around window or die cut areas  256  and  272  to hold extension  220  in position. 
     The quadrate assembly of the present invention is preferably made of paperboard, however cardboard and plastic type material may also be used. Selection of the base material is contingent on the product or project with which the quadrate assembly is intended to be provided with. 
     Turning to FIG. 7 the quadrate assembly  10  is shown in operative association with retail consumer package  500  and  600 . Such retail consumer packages may include cereal, baking mixes, baking kits, flour, ready to eat meals and the like. While the retail consumer packages have been illustrated as generally rectangular in shape, other non-square or non-rectangular packages can also be provided. 
     As shown in FIG. 8 the retail packages  500  and  600  as well as the quadrate assembly  10  are held in position through the use of a “U” shaped channel  400 . The channel  400  may also be constructed of paperboard, fiberboard, plastic or the like. Each complete arrangement of retail packages  500 ,  600  and quadrate assembly  10 , positioned in channel  400  may then be wrapped in plastic film to hold the grouping together or in an alternative arrangement, the grouping may be held in position by spots of removable adhesive disposed on the sides of the containers. The product grouping may then be placed on a pallet or carrier for distribution to the retail outlet such as a grocery story, warehouse club, “super store” or the like. 
     In FIG. 9, the quadrate assembly  10  is shown with extension  258  in operative engagement with one of the consumer packages illustrating the additional supporting feature provided by the invention in this configuration. 
     It will thus be seen according to the present invention a highly advantageous advertising quadrate assembly has been provided. While the invention has been described in connection with what is presently considered to be the most practical and preferred embodiment, it will be apparent to those of ordinary skill in the art that the invention is not to be limited to the disclosed embodiment, that many modifications and equivalent arrangements may be made thereof within the scope of the invention, which scope is to be accorded the broadest interpretation of the appended claims so as to encompass all equivalent structures and products.