Abstract:
Methods and systems for provisioning IMS networks with Virtual Service Organizations (VSOs) or Mobile Virtual Network Operators (MVNOs) that have distinct service logic, enabling VSOs and MVNOs to provide distinctive service experiences. Call models are provisioned so that different users can have distinct IMS service experiences. The IMS network includes a serving call state control function (S-CSCF) for providing user device session control. A database having selectable call model information associates IMS service codes with application servers (ASs) based on a user/group identity. S-CSCF logic receives a service request having a user identity, accesses the database, and instantiates a call model having filter codes that associate IMS service codes with ASs. The ASs have service logic to provide services for a corresponding IMS service code. Call models have different ASs with different service logic associated with a specified IMS service code, such that two call models will provide distinct service experience for a specified IMS service code.

Description:
BACKGROUND  
       [0001]     1. Field of the Invention  
         [0002]     The invention generally relates to IP Multimedia Subsystem (IMS) networks and, more specifically, to IMS networks with dynamic call models.  
         [0003]     2. Discussion of Related Art  
         [0004]     Commonly deployed wireless communication networks, usually referred to as 2.5G networks, support both voice and data services. Typically, mobile handsets are connected to a Base Transceiver Station (BTS) using a Radio Access Network (RAN) that uses a modulation scheme such as CDMA (Code Division Multiple Access) or GSM (Global System for Mobile communications). The BTSs are connected via fixed links to one or more Base Station Controller (BSC) and the BSCs are aggregated into switches called Mobile Switching Centers (MSCs). The MSC is connected to the Public Land Mobile Network/Public Switched Telephone Network (PLMN/PSTN), typically through a gateway switch called the Gateway Mobile Switching Center (GMSC). Sometimes the term “core network” is used to collectively describe the MSC, GMSC and associated network elements. Voice traffic uses the so called circuit switched paradigm of communications in which circuits are assigned, i.e., dedicated, to a call for its entire duration; the voice traffic is carried using Time Division Multiplexing (TDM) switching technology. Signaling traffic uses Signaling System 7 (SS7) typically as out of band circuits.  
         [0005]     With the advent of Internet Protocol (IP) networking, IP data service is offered to wireless clients by an overlay data network in which a packet control function (PCF) is introduced at the BSC level to connect BSCs to an IP-routed network. The PCF is responsible for packetization of RAN traffic. On the inbound side (core network to RAN) the PCF takes IP packets and reorganizes them for transmission as frames over the radio transport protocol. On the outbound side (RAN to core network) the PCF packetizes radio protocol frames to IP packets. Data connections are handled by this overlay network and the MSC is used primarily to handle circuit switched voice calls.  
         [0006]     The development of Voice over IP (VoIP) technology has resulted in the MSC being re-designed to handle packet switched voice traffic along with existing circuit switched traffic. This new architecture is called a soft switch network. The legacy switch is disaggregated into a control and multiplicity of media gateway (MGW) components. The control component (sometimes called the soft switch) uses an open control protocol called the Media Gateway Control Protocol (MGCP) to manage the MGW. The MGW itself has the ability to accept both packet and circuit switched traffic and convert one to the other, under the control of the soft switch. It is thus possible in 2.5G networks to carry both circuit switched and packet switched traffic.  
         [0007]     It is widely believed that wireless communications will soon be dominated by multimedia services. This has resulted in new RAN technologies and the resulting networks are called 3G networks. The transition of 2.5G to 3G networks emphasizes packet traffic and new architectures have been proposed to handle multimedia sessions, such as Quality of Service (QoS).  
         [0008]     A defining characteristic of 2.5G/3G multimedia services is that since the handset can send or receive IP data packets at any time, the IP context of the handset is maintained as long as the handset is powered on and connected to the network. This is in contrast to traditional telephony where the state of a connection is maintained only while a telephone call is in progress.  
         [0009]     In particular, in 3G networks the services are to be provided by so-called Application Servers. Consequently the connection between the service logic and the application server is a “stateful” connection that needs to be maintained for the duration of the service being used. Hence a very large number of stateful connections need to be maintained between the application server complex, hosted in the application domain, and the service logic complex hosted in the service logic domain, in a network servicing a large number of subscribers. Such stateful connections that cross administrative domains have high networking costs and are difficult to maintain operationally.  
         [0010]     Typical of proposals for 3G network architecture is the IP Multimedia Subsystem (IMS) architecture, shown in  FIG. 1 , that uses Session Initiation Protocol (SIP) for control and signaling messages. SIP is an IP-based signaling protocol designed for multimedia communications. The IMS architecture introduces several control functions, i.e., functional entities, to manage the network. The legacy circuit switched traffic is handled by an Inter-working Function called the BGCF (Breakout gateway control function). The MGW is controlled by a new function called the Media Gateway Control Function (MGCF), and the media processing functions are performed by the Media Resource Function Processor (MRFP), which is controlled by the Media Resource Control Function (MRFC).  
         [0011]     The basic call server called the Call State Control Function (CSCF) is logically partitioned into three functional entities, the Proxy, Interrogating and Serving CSCF.  
         [0012]     The Proxy Call State Control Function (P-CSCF) is the first contact point for the handset, also referred to herein as the User Entity (UE,) within IMS and provides the following functions:  
         [0013]     1. Forward SIP register request received from the UE  
         [0014]     2. Forward SIP messages received from the UE to the SIP server  
         [0015]     3. Forward the SIP request or response to the UE  
         [0016]     4. Detect and handle an emergency session establishment request  
         [0017]     5. Generate Call Detail Records (CDRs)  
         [0018]     6. Maintain Security Association between itself and each UE  
         [0019]     7. Perform SIP message compression/decompression  
         [0020]     8. Authorize bearer resources and QoS management  
         [0021]     The Interrogating CSCF (I-CSCF) is mainly the contact point within an operator&#39;s network for all IMS connections destined to a subscriber of that network operator, or a roaming subscriber currently located within that network operator&#39;s service area. It provides the following functions:  
         [0022]     1. Assign a S-CSCF to a user performing SIP registration  
         [0023]     2. Route a SIP request received from another network towards the S-CSCF  
         [0024]     3. Obtain from Home Subscriber Server (HSS) the Address of the S-CSCF  
         [0025]     4. Forward the SIP request or response to the S-CSCF as determined above  
         [0026]     5. Generate CDRs  
         [0027]     The Serving CSCF (S-CSCF) actually handles the session states in the network and provides the following functions: 
        1. Behave as SIP Registrar: accept registration requests and make its information available through the location server     2. Session control for the registered endpoints&#39; sessions     3. Behave as a SIP Proxy Server: accept requests and service them internally or forward them on     4. Behave as a SIP User Agent: terminate and independently generate SIP transactions     5. Interact with application servers for the support of Services via the IMS Service Control (ISC) interface     6. Provide endpoints with service event related information     7. Forward SIP message to the correct CSCF     8. Forward the SIP request or response to a BGCF for call routing to the PSTN or CS Domain     9. Generate Call Detail Records.        
 
         [0037]     The P-CSCF is the first point of contact for a UE (handset) in an IMS network. The I-CSCF then helps in establishing which S-CSCF “owns” the UE.  
         [0038]      FIG. 2  is a signaling diagram  200 , showing the call flow for a UE when it first establishes contact with an IMS network. The UE sends a “register” request to the proxy. Assuming the proxy determines that the UE is registering from a visiting domain, it queries the DNS to find the I-CSCF in the UE&#39;s home domain. The proxy then sends the registration information to the I-CSCF. The HSS checks if the user is already registered and sends the address of the S-CSCF in response. An authentication process now ensues in which the UE is challenged to provide valid authentication vectors. Once the authentication procedure is completed, the S-CSCF informs the HSS that the UE is registered.  
         [0039]     The HSS provides initial filter codes (IFCs) to the S-CSCF. The IFC, in effect, maps the service codes with various application servers (ASs). Thus, if the UE later issues a service request or if the service is otherwise triggered the mapped AS will be invoked. The IFC is effectively the “call model” for the UE. These call models are static objects downloaded during registration from the HSS. Every UE in the domain of the S-CSCF will, if they have the services enabled at all, have the same application servers (ASs) mapped to the same services. For example, push-to-talk service for each and every UE having such service will point to the same AS or point to an AS with identical service logic to provide the identical push-to-talk functionality.  
         [0040]     Registered UEs may use services by initiating a new session establishment procedure depicted in  FIG. 3 . The figure shows a session establishment request originating with a S-CSCF (called O-SCSCF) or I-CSCF (called O-ICSCF). This request is routed to the “terminating” S-CSCF (T-SCSCF), which consults the callee&#39;s service profile. Based on the service profile of the originating registered user, the T-SCSCF sends an IMS service control request (ISC) to the corresponding application server (T-AS) that can handle this service request. The T-AS provides the service to the callee and terminates the session and the S-CSCF terminates the application activation process.  
         [0041]     As an illustrative example, consider the case of voice mail in which callers to a certain user may leave a voice message if the called user does not respond to the call. This voice mail service is provided by an application server (AS) dedicated to this service and having service logic to provide such functionality. The S-CSCF transfers control to the voice mail application server when a certain service point trigger (SPT) occurs, i.e., an event occurs that causes a trigger within the SPT to “fire.” The IFCs that provide trigger points to the service logic of the S-CSCF are downloaded into the S-CSCF during user registration at session initiation time and remain fixed for the duration of the session. The service profile described above that is consulted by the T-SCSCF is a static object in the sense that the information contained in it is defined once at the time of service inception.  
         [0042]     Since government regulations restrict use of the electromagnetic spectrum to license holders, such license holders have traditionally been the only organizations to offer wireless services. However, the industry has recently seen the advent of Mobile Virtual Network Operators (MVNOs) that use the license holder&#39;s underlying network facilities to offer services. In essence, this is a business agreement that allows the MVNO to use the network operator&#39;s facilities without owning the network infrastructure or spectrum license. Thus, wireless services can be offered by several MVNOs (as virtual service providers) using the same underlying network infrastructure. One problem with such an arrangement is that service differentiation is not possible amongst the various MVNOs. Thus, if two MVNOs, MVNO 1  and MVNO 2 , both provide voice service, that service will be indistinguishable to end users of the voice service.  
         [0043]     The service that is offered on a 3G network is determined by the service logic that is executed by the network infrastructure. In prior art systems, the service logic is executed by the network infrastructure, i.e., the network facilities and equipment. Therefore, all users of the network are tied to the same service logic, namely that of the network infrastructure, and consequently are constrained to offer the same service experience. In the example referred to above, MVNO 1  and MVNO 2  are both tied to the service logic provided by the network infrastructure, and they are not able to differentiate their services. Even though the customer base can be distinguished by the network infrastructure, for example for billing purposes, the service characteristics for all customers cannot be distinguished unless different service logic is executed for different sets of users.  
       SUMMARY  
       [0044]     The invention provides methods and systems for provisioning an IMS network with Virtual Service Organizations (VSOs) or Mobile Virtual Network Operators (MVNOs) so that they may have distinct service logic. In this fashion, the VSOs and MVNOs may provide distinctive service experiences and not simply distinguish based on branding or billing.  
         [0045]     Under one aspect of the invention, a system or method provisions call models within an IMS network so that different users can have distinct IMS service experiences. The IMS network includes a serving call state control function (S-CSCF) for providing session control for user endpoint (UE) devices. A database of call model information has selectable call model information based on at least one of a user identity and a group identity. The database associates IMS service codes with application servers (ASs). The associations are based on at least one of a user identity and a group identity. S-CSCF logic receives a service request having a user identity or group identity and accesses the database of call model information with said user identity or group identity. S-CSCF logic instantiates a call model in response to receiving said call model information, each said call model having filter codes to associate IMS service codes with application servers (ASs). The ASs are responsive to service point triggers (SPTs) and each AS has service logic to provide a service for a corresponding IMS service code. At least two call models have different ASs with different service logic associated with a specified IMS service code, such that the two call models will provide distinct service experience for said specified IMS service code.  
         [0046]     Under another aspect of the invention, a home subscriber server (HSS) provides an initial call model at UE registration and the call model database provides call model information to the S-CSCF subsequent to UE registration.  
         [0047]     Under another aspect of the invention, the initial call model includes an IFC with at least one service code associated with a provisioning logic service application. The provisioning logic service application communicates with the call model database.  
         [0048]     Under another aspect of the invention, the call model database is a separate entity from the HSS.  
         [0049]     Under another aspect of the invention, the S-CSCF receives the initial call model via an HSS interface and receives the call model information via an AS interface.  
         [0050]     Under another aspect of the invention, the S-CSCF and at least one AS are co-located.  
         [0051]     Under another aspect of the invention, the provisioning logic is implemented as an AS and the S-CSCF invokes the provisioning logic AS in response to a service request.  
         [0052]     Under another aspect of the invention, the call model database is maintained by an MVNO or VSO and at least one AS is maintained by an MVNO or VSO.  
         [0053]     Under another aspect of the invention, the S-CSCF is maintained by an MVNO or VSO.  
         [0054]     Under another aspect of the invention, the S-CSCF is maintained by an IMS network operator. 
     
    
     BRIEF DESCRIPTION OF THE FIGURES  
       [0055]     In the Drawings,  
         [0056]      FIG. 1  depicts a prior art IMS network;  
         [0057]      FIGS. 2 and 3  are signal diagrams for a prior art IMS network;  
         [0058]      FIG. 4  depicts a certain embodiment of the invention  
         [0059]      FIG. 5  depicts logic for providing per user (or group) call models according to a certain embodiment of the invention;  
         [0060]      FIG. 6  depicts internal architecture of a certain embodiment of the invention  
         [0061]      FIG. 7  depicts logic for providing dynamic call models according to a certain embodiment of the invention;  
         [0062]      FIG. 8  is a flow diagram illustrating the operation of a certain embodiment of the invention in which the S-CSCF is not hosted within a server node; and  
         [0063]      FIG. 9  illustrates a hybrid network with a server node as a mediation device according to a certain embodiment of the invention. 
     
    
     DETAILED DESCRIPTION  
       [0064]     According to preferred embodiments of the invention, IMS call models may be created and used dynamically on a per user basis. Thus, a first user may have specific service logic associated with a given service request (via the first user&#39;s call model), and a second user may have different service logic associated with the same service request (via the second user&#39;s call model). In this fashion, each user&#39;s service logic may be distinct, and each user&#39;s “service experience” may thus be distinct.  
         [0065]     This dynamic call model feature may be exploited in many new and interesting ways. For example, the IMS network may be configured so that an MVNO or VSO can “exist” deeper in an IMS infrastructure (e.g., at an CSCF and application layer), and so that an MVNO or VSO may provide distinctive service (not just branding) to their customers. Alternatively, a given network operator may exploit this feature so that they can logically divide the IMS control plane to correspond to different user groups. The different user groups may have distinctive service logic (and thus service experience) for the same set of services. In addition, the dynamic call model may change during a call. In this way, the call model may adapt to the user&#39;s context and utilize different capabilities and associated devices that become available to a user during a session or because the cost function for delivery for alternative delivery means may change during a session.  
         [0066]     Certain embodiments reduce or minimize the cost of stateful connections between application servers and S-CSCFs. Other embodiments provide mediation devices to create hybrid networks, e.g., having wireless broadcast networks and 3G networks.  
       IMS Network With Dynamic Call Models That Are A Function Of The User  
       [0067]      FIG. 4  depicts relevant portions of an IMS network according to preferred embodiments of the invention. The relevant portions include a UE  402 , a P-CSCF  404 , an I-CSCF  406 , a serving node  408 , an HSS, and a call model database  416 .  
         [0068]     The UE, P-CSCF  404 , I-CSCF  406 , and HSS are essentially conventional, though the content of the HSS is not, as described below. However, in certain embodiments, discussed below, the UE may have unconventional agent logic. All of these entities communicate using known and defined signaling protocols.  
         [0069]     The serving node  408 , in preferred embodiments, includes S-CSCF logic  410  that is largely conventional though it includes certain modifications, discussed below. The serving node  408  also includes ME server logic  412  (more below) to store users&#39; dynamic network topologies and other information, and provisioning logic  414  more below. (Alternatively, the ME server logic and the provisioning logic may each be a separate physical entity like an AS.) The ME server and provisioning logic essentially are co-located special purpose servers within node  408 . The serving node  408 , and particularly provisioning logic  414 , communicates with a call model database  416 . This database  416  (not the HSS as is the conventional case) is used to provide the call model information for a given user (more below).  
         [0070]     Though not shown in  FIG. 4 , the serving node  408  communicates with application servers (ASs) that include service logic for various services, e.g., voice mail, push-to-talk, etc. The UEs use predefined codes within service requests to identify the service of interest and/or these services can be triggered in known specified ways via SPTs (as is the conventional case).  
         [0071]      FIG. 5  depicts the logic flow for provisioning a S-CSCF with distinct call models for each user. Under preferred embodiments, the HSS provides initial filter codes (IFC) during UE registration (as is the conventional case). However, under certain embodiments of the invention, this IFC is programmed in an unusual way. All the service point triggers (SPTs) for each service are mapped to provisioning logic  414  (i.e., not to ASs corresponding to the actual service codes as is the conventional case.)  
         [0072]     The logic flow starts in  500  and proceeds to  502  in which the first service request is received after registration. Because of the default IFC, this service request will not trigger an AS corresponding to that service, and instead will trigger activation  504  of the provisioning logic  414 . The provisioning logic  414  will then access  506  the call model database  416 . One of the input parameters will identify the user. The call model database  416  will retrieve a call model for that particular user. This call model will include the AS identifiers for the various services for that user. The database  416  will provide  508  the call model information to the provisioning logic  414  which in turn will provide it to the S-CSCF logic  410  within serving node  408 . The S-CSCF  410  will construct a new set of filter codes, i.e., NFC, and thus a new call model, for that user (and will trigger the service requested initially using the NFC). The NFC will have SPTs identifying the corresponding ASs. This approach allows for dynamic construction of the NFCs (e.g., post registration) and allows the call model (e.g., NFC with associated SPTs) to be constructed uniquely for each user.  
         [0073]     The above logic allows each user to have a call model and NFC that can differ from all other call models served by that S-CSCF. This functionality may be used in many ways. For example, the call model database may be programmed so that users are grouped according to MVNOs or VSOs. In this manner, the various ASs in the NFCs correspond to the particular MVNOs or VSOs, thus allowing each MVNO to provide a unique and distinct service experience, not just different branding and billing. For example, a first user may have a NFC that points to a given AS when accessing voice mail, and a second user (having a different MVNO) can point to a different AS when accessing voice mail. Even though voice mail for both users will have the same service code in their respective service requests, the codes will trigger different ASs and different service logic. Thus, the service experience may be made distinct among MVNOs or VSOs operating on the same IMS infrastructure.  
         [0074]     Likewise, a given network operator may use this feature to group its users and distinguish their service experience. That is, the segmentation of the ASs, and in effect the segmentation of the IMS control plane, need not be along MVNO boundaries. Instead the segmentation can be along any boundaries that the network operator desires.  
         [0075]     This form of per user call model customization, in which different users may invoke different service logic functionality for the same given service request, is not provided in a conventional IMS network. In conventional IMS arrangements, the HSS provides static call models at UE registration. Each user gets the same ASs within their IFC and thus the same service experience (for services they are authorized to use). Moreover, the above approach allows for full portability of call models. No matter where a UE exists in the IMS network, that UE&#39;s call model may be constructed and used for that UE&#39;s service experience.  
         [0076]      FIG. 6  depicts serving node  408  once multiple UEs have registered and been provisioned with their corresponding call models  602   a . . . n.  Note, the different call models can point to different ASs for a given service, and they are not merely multiple instances of the same IFC/call model. Multimedia network manager  606  receives service requests  608  from the IMS network and provides service responses  610  to the IMS network. It also routes received requests to the appropriate internal entities as shown. ME server logic and Network Map policy manager  412  is responsible for receiving information (more below) indicating that the user&#39;s UE environment has changed with new capabilities or devices, and for building information structures and models to reflect these capabilities. In certain embodiments it also includes logic to implement specified policies on whether and how to utilize such capabilities. Provisioned Service logic  414  is responsible for interacting with external or internal databases (e.g., database  416  of  FIG. 4 ). Media resource manager  612  is responsible for managing other resources (e.g., transcoders) that may be involved with a given service. Multimedia service manager  604  is responsible for receiving requests from network manager  606  and for interacting with the other components to construct and build the per-user call model  602 . In simple cases this may involve creating call models with the help of the provisioning logic  414  and call model database  416 . In other cases the call model construction will be dynamic (more below) using new devices and capabilities (as well as associated policies), and in these instances the manager  604  will involve ME logic  412  and media resource manager  612 .  
       IMS Network that Avoids or Minimizes Stateful Connections between AS and S-CSCF  
       [0077]     The above architecture and methods, besides providing the ability to facilitate MVNOs or VSOs with distinctive service logic (i.e., same service requests being handled by distinctive service logic and experience), may be used to provide additional advantages. For example, the approach allows individual MVNO control of service logic that turns stateful inter-domain connections to intra-domain connections, thereby reducing cost and operational complexity.  
         [0078]     Typically, the link between a S-CSCF and an application server (see  FIG. 1 ) needs to be a stateful connection. This connection is not without cost. It utilizes resources on the S-CSCF and may also impose costs from providers and services for such a link.  
         [0079]     Under certain embodiments, a server node  408  is constructed so that distinctive service logic and corresponding ASs  418  are co-located with the S-CSCF logic  410 , either in the same location or perhaps even in the same processor complex. By co-locating the S-CSCF and the AS, the service requests will eventually get sent to the co-located S-CSCF. Because of the connection endpoints&#39; proximity, connection  420  between S-CSCF and the relevant AS will be relatively costless (in terms of hardware, software and avoidance of a link service provider). This may be particularly helpful in cases where the AS was in a MVNO domain and the S-CSCF was in a network-provider domain. However, the technique is helpful in other contexts as well, including those in which the AS and the S-CSCF were operated and managed by the same entity.  
         [0080]     Two important consequences follow from the inclusion of S-CSCF functionality within the serving node  408 . First, the service logic that executes in the S-CSCF is controlled by the MVNO. Second, the connections between the S-CSCF and the various application servers are within the serving node  408 , i.e., limited to a single domain, and are no longer constrained to be across different domains.  
       Call Model as a Function of UE Environment  
       [0081]     The context of an end user may change. For example, as a user roams his or her context may change. Alternatively, even in non-roaming situations, the user context may change as new devices and capabilities emerge or become activated.  
         [0082]     At any given moment in time the user may be in close proximity to any number of devices that are capable of acting as a UE for a certain service (application). For example, the user may be near a TV that could be used to display multimedia content. By way of another example, the user may be in close proximity to a personal computer that could be used to receive multimedia information from a network connection, provided network connectivity and authorization to use such a device in this manner could be obtained.  
         [0083]     According to certain embodiments, a roaming user may discover (directly or indirectly) several kinds of information and invoke several kinds of corresponding relevant policies to consider when and how to use such capabilities and devices: 
        1. New devices that could be used to receive multimedia information     2. New network connections that terminate and emanate from such devices     3. New device capabilities     4. Policies that govern use of newly discovered devices and new network connections     5. Policies that are implemented by the service provider that control what devices could be used for which type of services under what sort of conditions        
 
         [0089]     An increasing number of mobile handsets support short-range wireless technologies such as Bluetooth and Wi-Fi. According to certain embodiments, a “dynamic profile” is constructed, in part, by logic that executes in the handset. This logic may be executed continuously, periodically at some network determined time interval, or on demand when the user requests a particular service. When executed, the logic senses (or otherwise discovers) the presence of associated devices in the immediate vicinity of the handset using a short-range wireless technology such as Wi-Fi. Associated devices may announce their presence by a variety of means such as but not limited to:  
         [0090]     1. Universal Plug and Play Devices (UPnP)  
         [0091]     2. Jini discoverable devices  
         [0092]     3. RFID devices  
         [0093]     4. Bluetooth enabled devices  
         [0094]     Any method of broadcasting the capability of devices can be used. The sensing logic in the handset receives such broadcast information and assembles it to construct a dynamic profile of the user&#39;s immediate context. Since this context changes as the user roams, the dynamic profile changes to reflect the current vicinity of the handset. The dynamic profile is communicated to the serving node  408 . For example, this information may be communicated as parameters (e.g., by overloading information elements [IEs] of SDP protocol messages) in conjunction with a special service request dedicated to communicating potential UE devices.  
         [0095]     A Personal Agent (PA) (not shown) executes in the UE (handset) and includes the sensing logic to discover such other potential UEs or associated devices (more below). The dynamic profile of the user&#39;s immediate environment is communicated to the ME logic  412 . This is done by having the ME server invoked in response to the special service request from the UE for communicating such discovered devices and capabilities. The ME service will construct topologies and maps to identify the potential UEs, other networks, etc., to reflect the new devices and capabilities discovered or sensed in the UE&#39;s vicinity that could potentially be used by a given user.  
         [0096]     In certain embodiments, the static user profile downloaded by the HSS into the S-CSCF at registration time is provisioned by the network operator to contain the address of the ME server. Thus, every communication of the dynamic profile originating from the UE and received by the S-CSCF causes a SPT trigger to fire, and control is transferred to the corresponding ME server. In this fashion the serving node  408  and more particularly the ME server  412  becomes aware of the immediate context of the UE (handset).  
         [0097]     Once the ME server has the information in the dynamic profile, it consults a database of policies described by the service operator. These policy descriptions may be co-located with the ME logic and even the S-CSCF logic (see, e.g.,  FIG. 6 ). These policies prescribe certain actions that depend on the data contained in the dynamic profile. For example, a policy can require that if the UE sensing logic discovers a Wi-Fi connection in its immediate vicinity, then this discovered network should be used for originating session requests. Specific logic associated with this policy is then executed to send directions to the PA to enforce this directive at the UE level. When evoked, the policy decision only changes the behavior of those UEs that come under the control of a particular MVNO. Another MVNO may, in general, have a completely different set of policies. Policies may not only be specified by the MVNO but also by end users, provided the network interfaces allow the users to specify actions that should be taken when certain events and situations are discovered in the UE&#39;s environment. Such user specified policies may over-ride policies specified by the MVNO.  
         [0098]      FIG. 7  is a flow diagram illustrating the customization of service logic to conform to user or MVNO policies. The logic starts in step  700  and proceeds to step  702  in which the PA logic on the UE discovers or senses its immediate environment or context and constructs a message specifying this dynamic context. This message may include information about, new devices that could be used to receive multimedia information, new network connections that terminate and emanate from such devices, and new device capabilities. In step  704  the PA on the UE sends the message to S-CSCF. In step  706  the message either causes an SPT trigger or it does not, depending on how the IFC or NFC is constructed. For the relevant embodiment, it causes such a triggering event and the logic proceeds to step  708 . In step  708 , control is transferred to the ME server. In step  710  the ME server updates its internal database to reflect the information communicated in the message from the PA in the UE. The ME server, in step  712 , then applies any relevant policies that will determine, for example, whether and how to utilize newly discovered devices and capabilities. Then, in step  714 , the logic determines whether any action is specified by the policy. If so, in step  716  the specified action is initiated. This can be done by customizing the PA logic on the UE. It may also be done by customizing the AS logic. For example, in a typical embodiment, S-CSCF logic will be modified to initiate or trigger the specified actions after the ME logic has updated its models accordingly and perhaps after a new dynamic call model is instructed for that particular user to reflect new devices and capabilities.  
         [0099]     In an alternative embodiment the S-CSCF logic  410  is not hosted within a serving node  408  as shown in igure 4; that is, the S-CSCF  410  is not constrained to be hosted by the MVNO domain. In this embodiment the S-CSCF remains hosted in the IMS serving domain of the network operator and is a separate entity, as in a conventional IMS network, and the ME server and provisioning logic are configured as ASs, though, as explained above, they do not provide conventional IMS services and instead are used in the construction of dynamic call models.  
         [0100]      FIG. 8  is a flow diagram illustrating the operation of the IMS system in which the S-CSCF is not hosted within the serving node  408 . The figure describes the actions taken by the CSCF and the Application Server AS. As is well known to practitioners of the art, and is briefly described above, the S-CSCF consults the callee&#39;s service profile and obtains the initial filter codes from the HSS at registration time. When a service request is generated by the UE, the request is routed to the terminating S-CSCF (T-SCSCF). The T-SCSCF evaluates  802  the IFCs and asks if there is an SPT match  804 . If no match is found, i.e., no application server can be found corresponding to the SPT, it invokes  806  an error handling routine, involving an error handling server. If a SPT match is found  804 , under normal IMS operations, the CSCF would have transferred control to the corresponding Application Server, say AS 1 . In the approach described herein, the CSCF inserts a new “route header” and can determine whether “originating” or “terminating” services are to be invoked for this request.  FIG. 8  shows control now transferring to the Application server AS 1  using ISC protocol. AS 1  executes the service logic corresponding to the request and, under normal IMS operations, would have returned control to the CSCF from whence it had been invoked  808 . In the approach described herein, a new set of NFCs are generated and pushed on to the old IFC, and then control is returned back to the CSCF. In summary, the methods described herein extend this standard procedure to handle a dynamic situation by generating a new set of filter codes (NFC) that are communicated to the S-CSCF (either by an in-band or out-of-band communication channel), as follows. If an SPT match is found  804 , a new route header is inserted  808 . The route header name is then checked  810  to determine which of originating or terminating services are to be invoked. Control is then transferred to the Application Server that was specified in  808 , namely AS 1 . In  816  the service logic is executed by AS 1 . Once execution of the service request is completed, the top-most header (inserted in step  808 ) and sent to AS 1  is popped  818 , and a new set of filter codes (NFCs) are generated  820 . Upon receiving the NFCs, the S-CSCF “pushes” the NFCs on top of the IFC stack  820 . As a result, the NFCs are now executed according to the standard execution logic of the S-CSCF. When execution of the NFCs terminates, the execution stack of the S-CSCF reverts  812  to the original contents of the IFC stack that had been pushed down by the, now “popped,” NFCs. The NFCs direct the S-CSCF to invoke a new set of application servers (AS 2 , AS 3 , etc.) that contain MVNO-specific logic that is executed on behalf of the MVNO. Upon termination of this execution, control is returned by the application server to the S-CSCF. In this manner the S-CSCF is directed to a new set of application servers specified by the MVNO in the NFC. These new application servers may contain service logic that is executed to provide customization to the service logic on behalf of the MVNO.  
         [0101]      FIG. 9  is a flow diagram illustrating the use of customized MVNO logic with hybrid networks. Service to the handset UE  902  may be provided by a content provider  904 , broadcast provider  906 , or wireless provider  908 . Any of these three service providers may act as an MVNO by using one or more components of the hybrid network without owning that component. In such arrangements a mediation entity (e.g., the serving node  408  above) can allow interactions between the 3G/UMTS network component  910  and the broadcast component  912 . The handset UE  902  sends service requests using the 3G (IMS) network  910 , which are conveyed to a control element, which could be the serving node  408 . The control element  408  may computationally decide which component network to use to deliver the service based on a computation of a cost function, for example, within the policy logic as described above. The result of the cost function computation decides whether to use the broadcast or the 3G/UMTS network to deliver the service. The control element then directs the corresponding network elements in the chosen transport network to carry the service.  
         [0102]     Since the control plane of the 3G/UMTS network  910  consists of the various CSCF elements (as described above), there exists a need to connect the CSCF control elements to the control and transport elements of the Broadcast network  912 . As has been described earlier such a connection can be achieved by ensuring that the S-CSCF be connected to an Application Server (AS) that serves as a control element of the Broadcast network. Consistently with the description above, the broadcast network may be effectively triggered or invoked as if it were an AS, or vice versa. (In some embodiments, it may be necessary to use proxy logic to transform and convert protocols or messages.)  
         [0103]     Moreover, the IFCs that are loaded into the S-CSCF at UE registration time are provisioned to cause the execution of the cost function for service requests. This cost function could, in general, be executed on a designated application server, say AS 2 . As described earlier, the S-CSCF transfers control to the designated AS 2  upon execution of the IFC. AS 2  now computes the cost function and chooses one of the component networks to deliver the service. This choice results in constructing a new set of filter codes NFC that are loaded into the S-CSCF, as described above for the case where the S-CSCF is not hosted within the serving node  408 . Now, when the S-CSCF executes the NFC, control is transferred to another application server, say AS 3 , as per the instructions contained in the NFC. AS 3  may now be assumed to be the server that controls the network elements of the chosen network component. Hence, when AS 3  executes its service logic the corresponding service is delivered to the handset. The steps in this sequence may be summarized as follows: 
        1. Receive service request from UE; convey it to S-CSCF     2. Execute filter code stack (containing IFC) in S-CSCF     3. Based on service request, control transferred to server AS 1      4. AS 1  executes cost function.     5. Cost function determines which network to deliver service: broadcast or 3G.     6. AS 1  constructs NFC reflecting choice based on cost function.     7. NFC transmitted back to S-CSCF and pushed onto execution stack     8. Control transferred back to S-CSCF.     9. Execute filter code stack     10. Control transferred to network application server acting as control element for chosen network component, say AS 3 .     11. AS 3  executes its service logic, causing service delivery to handset.     12. Upon termination of service, control is returned back to S-CSCF by AS 3 .        
 
         [0116]     This sequence is implemented in the serving node  408  as described herein. In particular, the S-CSCF  410  along with the needed application servers may be provided in the serving node  408  architecture described above. The connection between the S-CSCF and the application servers for transferring the NFC may be provided by the serving node  408 . In other words, the serving node  408  as described herein may serve as a mediation element between the broadcast and 3G/UMTS component networks in a hybrid network.  
         [0117]     Uplink or interactivity services (e.g., when supplementing a broadcast network) may be implemented as an AS that the serving node  408  invokes. Likewise, when supplementing a UMTS network, a broadcast network server may be implemented or invoked as if it were an AS. Moreover, MVNOs or VSOs may be associated with the various entities.  
         [0118]     A single serving node  408  may not be able to handle the load and volume of handsets. Thus, several serving nodes  408  may be grouped together with internal communication facilities to create a server farm of serving nodes, called a server node complex. Each MVNO is typically identified with a server node complex.  
         [0119]     It will be further appreciated that the scope of the present invention is not limited to the above-described embodiments but rather is defined by the appended claims, and that these claims will encompass modifications and improvements to what has been described.