Abstract:
A card holder assembly for holding multiple transaction cards, such as gift cards, to a common backer panel for presentation and sale. Cards held within the container may be from a variety of retailers. The cards may also be activated with accessing each individual card and without removing the cards from the card holder assembly.

Description:
CROSS REFERENCE TO RELATED APPLICATIONS 
     This application is a continuation-in-part to pending U.S. patent application Ser. No. 13/734,881, filed on Jan. 4, 2013, U.S. Pat. No. 9,359,107, which claims the benefit of U.S. Provisional Application No. 61/582,987, filed Jan. 4, 2012; the contents of the above identified applications are incorporated herein by reference in their entireties. 
    
    
     BACKGROUND OF THE INVENTION 
     This invention relates generally to transaction card holders and more particularly to a card holder for holding multiple transaction cards, such as gift cards, within an assembly that allows the cards to be scanned by a card reader without detachment from the holder. 
     Transaction cards, stored value cards, or gift cards, as they are commonly called, based upon their intended use, have become popular gifts. Gift cards typically comprise a stored value card whereby a certain cash equivalent value is encoded upon a magnetic strip applied to the surface of the card. This stored value may be determined by the vendor prior to packaging and display for sale or may be selected at the point of sale by the purchaser and loaded by the cashier using a magnetic card reader/writer. As an alternative to a magnetic strip, a transaction card may use a bar code to link the card to an account by which the associated value is stored in a computer database. While popular, gift cards are typically provided with a generic and impersonal design, typically identifying the associated merchant for which the card may be used to purchase merchandise, and therefore are not personalized in view of the intended recipient. Gift cards are often presented for sale on display racks in stores, each card or packet of cards being hung upon a display stand peg. A given area of a store will only support a certain number and size of display stands, given store traffic and other considerations, which makes allocation of display space an important marketing decision that may require selecting only certain high selling cards for display. Display of other items in the same store area will typically reduce the substantially finite space available for displaying gift cards and gift card packets. What is needed is a device for displaying multiple cards in an integrated package that also allows for scanning of each card without detachment from the package 
     SUMMARY 
     The present disclosure relates to a card holder assembly for holding multiple transaction cards, such as gift cards, to a common backer panel for presentation and sale. The assembly provides certain structures for enabling cards held thereto to be lifted away from the assembly for scanning by a card reader without necessitating removal of the cards. The assembly also provides for bundling and sale of multiple cards associated with multiple different vendors in one unit. An embodiment of the card holder assembly may include a backer panel, foldable tabs for holding transaction cards thereto, and envelopes corresponding to each card and also attached to the assembly for later use by a purchaser. 
     In one embodiment the card holder assembly includes an elongated backer panel and a cover enclosure that includes one or more coplanar projection tabs. The cover enclosure also defines at least one transaction card portion dimensioned to hold at least one transaction card and defines at least one transaction card holder portion dimensioned to hold at least one transaction card holder. The projection tabs of the cover enclosure engage the elongated backer panel to hold the cover to the backer panel. 
     Other advantages of the invention will become apparent from the following description taken in connection with the accompanying drawings, wherein is set forth by way of illustration and example an embodiment of the present invention. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         FIG. 1  is a front elevation view of a holder showing envelopes and transaction cards attached to the front surface of the backer panel. 
         FIG. 2  is a rear elevation view of a holder showing the rear surface of the backer panel. 
         FIG. 3  is a plan view of an envelope in an unfolded disposition also showing positioning of a transaction card in phantom lines. 
         FIG. 4  is a is a front elevation view of an envelope in a fully folded disposition showing the envelope tongue inserted into the envelope slot to hold the envelope closed. 
         FIG. 5  is a rear elevation view of the envelope of  FIG. 4 . 
         FIG. 6  is an elevation view of a backer panel in an unfolded disposition showing the backer panel front subpanel and rear subpanel joined to one another along an elongated, longitudinal hinge line, attachment flaps projecting from the top, bottom, and side margins of the front subpanel, as well as transaction card and envelope positioning. 
         FIGS. 7 through 10  are a progression of images showing steps in the process of folding an envelope prior to installing the envelope upon the backer panel. 
         FIGS. 11 through 17  are a progression of images showing the positioning and attachment of envelopes and gift cards upon a backer panel. 
         FIG. 18  is a perspective view of a backer panel and envelope showing the tongue of the envelope inserted into a backer panel slit and then passed through the opening formed by a cooperating/corresponding backer panel tab. 
         FIG. 19  is an elevation view showing the envelope attached to the backer panel. 
         FIG. 20  is a partial, side, diagram view showing the transaction card lifted away from the front subpanel of the backer panel in order to reveal a magnetic strip on the rear surface of the card for scanning. 
         FIG. 21  is a perspective view of a holder showing envelopes and transaction cards attached to the front surface of the backer panel. 
         FIG. 22  is a diagram view showing transaction cards attached to backer panel tabs. 
         FIG. 23  is a front elevation view of transaction cards and envelopes attached to a backer panel. 
         FIG. 24  is a plan view of an open envelope. 
         FIG. 25  is a plan view of a closed envelope. 
         FIG. 26  is a top plan view of an unassembled backer panel used for multiple scan activation. 
         FIG. 27  is front elevation view of a backer panel used for single scan activation. 
         FIG. 28  is a rear elevation view of a backer panel used for single scan activation. 
         FIG. 29  is a top plan view of a clamshell cover typically comprising clear polyvinyl chloride. 
         FIG. 30  is a cross sectional view of the cover of  FIG. 29 . 
         FIG. 31  is a front elevation view of a backer panel used for single scan activation showing envelopes held in stacked configuration at a bottom or lower portion of the backer panel. 
         FIG. 32  is a rear elevation view of the backer panel of  FIG. 31 . 
         FIG. 33  is a top plan view of a clamshell cover typically comprising clear polyvinyl chloride. 
         FIG. 34  is a cross sectional view of the cover of  FIG. 33 . 
         FIG. 35  is a front elevation view of a backer panel used for single or parent card activation. 
         FIG. 36  is a rear view of a clamshell cover typically comprising clear, molded polyvinyl chloride, acetate, or PETG, the shaded portions indicating adhesive for adhering the cover to the backer panel of  FIG. 35 . 
         FIG. 37  is a front elevation view of a backer panel showing transaction cards held theron and a purse-shaped transaction card holder mounted on a bottom or lower portion of the backer panel. 
         FIG. 38  is a front elevation view of the holder of  FIG. 35  showing the holder flap closed. 
         FIG. 39  is a front elevation view of the holder of  FIGS. 35 and 36  showing the holder flap open. 
         FIG. 40  is a top plan view of a clamshell cover typically comprising clear polyvinyl chloride. 
         FIG. 41  is a cross sectional view of the cover of  FIG. 40 . 
         FIG. 42  is a front elevation view of a backer panel typically comprising cardboard or heavy paper and used for single or parent card activation. 
         FIG. 43  is a rear view of a clamshell cover typically comprising clear, molded polyvinyl chloride, acetate, or PETG, the shaded portions indicating adhesive for adhering the cover to the backer panel of  FIG. 42 . 
         FIG. 44  is cross sectional view of the cover of  FIG. 43 . 
         FIG. 45  is a diagram showing an example assembly process for providing a card holder assembly using a cover, transaction cards, and backer panel, according to one embodiment. 
     
    
    
     DETAILED DESCRIPTION 
     As required, detailed embodiments of the present invention are disclosed herein; however, it is to be understood that the disclosed embodiments are merely exemplary of the invention, which may be embodied in various forms. Therefore, specific structural and functional details disclosed herein are not to be interpreted as limiting, but merely as a basis for the claims and as a representative basis for teaching one skilled in the art to variously employ the present invention in virtually any appropriately detailed structure. 
     With reference to the figures,  FIGS. 1-21  illustrate one or more embodiments of a card holder assembly  100  for holding multiple transaction cards  105  (such as gift cards) and corresponding envelopes  110 . The holder assembly  100  includes a backer panel  115  to which the cards  105  and envelopes  110  are removably attached.  FIG. 1  is a front elevation view of a card holder  100  showing transaction cards  105  and envelopes  110  attached to the front surface of the backer panel  115 .  FIG. 2  is a rear elevation view of the holder assembly  100  showing the rear surface of the backer panel  115 , while  FIG. 21  is a perspective view of the card holder  100 . As illustrated, the backer panel  115  includes an upper header portion  120  having a centrally located aperture or peg hole  125  for receiving the peg of a product display stand (not shown). 
       FIG. 3  is a plan view of an envelope  110  in an unfolded disposition. The envelope  110  includes a main panel  130 , a first side flap  135  projecting from the left margin of the main panel  130 , a second side flap  140  projecting from the right margin of the main panel  130 , a bottom flap  145  projecting from the bottom margin of the main panel  130 , and a top flap  150  projecting from the top margin of the main panel  130 . The flaps  135 ,  140 ,  145  and  150  are hingedly connected to the main panel  130 , typically via pre-scored fold lines therebetween, when the envelope  110  comprises a single piece of paper, card stock, or the like. The fold lines are typically formed by folding the flaps relative to the main panel  130  during assembly. The main panel  130  and flaps  135 ,  140 ,  145  and  150  extending therefrom comprise an envelope main body  111 . 
     A tongue or strap  155  further projects from a top margin of the top flap  150  and may be likewise hingedly connected thereto along a fold line. The intended position or location of a transaction card  105  within the envelope  110  is shown in phantom lines. The top flap  150  includes an envelope slot  160  for receiving the distal end  155   a  of the tongue  155  after the tongue  155  is wrapped around the envelope  110  to secure the envelope  110  in a closed position, as described below. The tongue  155  may be provided with one or more pre-scored fold lines  155   b  to correspond to folds made in the tongue  155  when it is wrapped around the envelope  110  and/or secured to the backer panel  115 . Alternatively, such folds may be made by bending the tongue  155  in the appropriate locations during assembly. 
     Turning to the structure of the backer panel  115 ,  FIG. 6  is an elevation view of a backer panel  115  in an unfolded disposition showing the backer panel front subpanel  115   a  and rear subpanel  115   b  joined to one another along an elongated, longitudinal hinge line  115   c . A top attachment flap  115   d  projects upward from the top margin of the front subpanel  115   a . A bottom attachment flap  115   e  projects downward from the bottom margin of the front subpanel  115   a . A side attachment flap  115   f  projects rightward (as illustrated) from the side of the front subpanel  115   a  distal to the hinge line  115   c.    
     The front subpanel  115   a  illustrated in  FIG. 6  includes three pairs of foldable, backer panel tabs  170  and backer panel slits  175  to accommodate attachment of three pairs of transaction cards  105  and associated envelopes  110 . Each tab  170  is cut on three contiguous sides from the material of the front subpanel  115   a  to form a structure that may either lie in the plane of the backer panel  115  or be folded away from the plane of the backer panel  115  by rotating or bending the tab  170  along a top fold line  170   a . Removable adhesive  180  is applied to the front surface of each of the tabs  170  to adhere a card  105  to each tab  170  after the envelopes  110  are attached as shown in  FIGS. 7 through 10 . 
     To assemble the backer panel  115 , adhesive is applied to the forward faces of flaps  115   d ,  115   e  and  115   f  and the flaps are folded back along fold lines  115   g  to lie behind the front subpanel  115   a . The rear subpanel  115   b  is then folded backwards along hinge line  115   c  until it contacts and adheres to the flaps. 
       FIGS. 7 through 17  are a progression of images showing the folding, positioning and attachment of envelopes  110  upon a backer panel  115 , in sequence.  FIGS. 7 through 10  are a progression of images showing steps in the process of folding an envelope  110  prior to installing the envelope  110  upon the backer panel  115 .  FIG. 7  is a plan view of an envelope  110  in an unfolded disposition.  FIG. 8  shows the bottom flap  145  folded inward and upward upon the main panel  130 .  FIG. 9  shows the side flaps  135  and  140  folded inward and upon the main panel  130 .  FIG. 10  shows the main panel  130  folded upward and upon the top flap  150 , such that the back surface of the main panel  130  is facing upward in  FIG. 10 . 
       FIGS. 11 through 17  are a progression of images showing the positioning and attachment of envelopes  110  to the front subpanel  115   a  of the backer panel  115 .  FIG. 11  shows an envelope  110  with the tongue  155  extended and the distal end  155   a  positioned to enter the lower backer panel slit  175  of a backer panel  115  front subpanel  115   a . The distal end  155   a  of the tongue  155  is inserted into the backer panel slit  175  and pushed upward until it emerges from the opening  185  that is formed between the lower margin of a cooperating tab  170  and the portion of the subpanel  115   a  proximate thereto.  FIG. 12  shows the tongue  155  passed inward through the slit  175 , along the underside of the front subpanel  115   a  of the backer panel  115 , the distal end  155   a  then extending outward through opening  185 . 
       FIG. 13  shows the tongue  155  passed through slit  175  and opening  185 , typically until the main body  111  abuts the edges of the slit  175 . The main body  111  is flipped upward so that the top flap  150  now faces upward as shown in  FIG. 14 . The tongue  155  is then folded downward upon top flap  150  and the distal end  155   a  of the tongue  155  is inserted into the envelope slot  160  to secure the envelope  110  in a folded and closed disposition and to hold the envelope  110  in attachment to the backer panel  115 . 
     The above steps are repeated to attach envelopes  110  to all envelope positions on a backer panel  115 .  FIG. 16  shows multiple envelopes  110  attached to the backer panel  115 , as occurs prior to subsequent attachment of cards  105  to the backer panel  115  and display of the holder assembly  100  for sale.  FIG. 17  shows envelopes attached to all backer panel tabs  170 . 
       FIG. 18  further illustrates attachment of an envelope  110  to a backer panel  115  and is a perspective view showing the tongue  155  inserted into a backer panel slit  175  and then passed back out through the opening  185 . As indicated by arrow  8 - 1 , the envelope  110  is then flipped or rotated upward to lie against the backer panel  115 . As shown in  FIG. 19 , the tongue  155  is then inserted into the envelope slot  160 . 
     After purchase of a card holder assembly  100 , the purchaser typically removes the cards  105  and envelopes  110  and encloses each card  105  within an envelope  110 . Returning to  FIG. 3 , placement of a transaction card  105  within an opened envelope  110  is indicated in phantom lines  105 . After placement of card  105  upon the main panel  130 , as shown, the side and bottom flaps  135 ,  140 , and  145  are folded in upon the card  105  and the top flap  150  folded down upon the side and bottom flaps  135 ,  140  and  145 . Turning to  FIGS. 4 and 5 , the tongue  155  may then be folded downward and the distal end  155   a  thereof inserted into the envelope slot  160  to place the envelope  110  in a fully closed position as shown in  FIG. 4 .  FIG. 4  is a is a front elevation view of an envelope  110  in a fully folded disposition showing the tongue  155  inserted into the envelope slot  160  to hold the envelope  110  closed.  FIG. 5  is a rear elevation view of the envelope  110 . The envelope  110  is typically placed in such a closed disposition after a gift card or other transaction card  105  is placed therein and prior to presenting the envelope  110  bearing the card  105  to a recipient. 
       FIG. 20  is a partial, side, diagram view showing the transaction card  105  lifted away in the direction of arrow  10 - 1  from the front subpanel  115   a  of the backer panel (the rear subpanel is omitted for clarity) in order to reveal a magnetic strip  200  on the rear surface of the card and make it accessible for scanning without the necessity of removing the card  105  from the assembly  100 . In certain embodiments the magnetic strip  200  of each card  105  is scanned individually at the point of sale to activate, while in other embodiments scanning a bar code or UPC code typically provided on the surface of the backer panel  115  or packaging activates all cards  105  in the assembly  100 . In still further embodiments, scanning the magnetic strip  200  of any one of the cards  105  of the assembly  100  activates all cards  105  of the assembly  100 . 
       FIGS. 22 and 23  depict another embodiment of the card holder assembly  300 . As shown, this embodiment includes a backer panel  302  and one or more gift cards  105 A-C that are hingedly engaged to the backer panel via backer panel tabs or flaps  170 . The flaps  170  permit the gift cards  105 A-C to be lifted or pivoted away from the back panel  302  to expose activation indicia  301 A-C. The activation indicia  301 A-C may be in any form, including but not limited to a bar code, a UPC code, a serial number, a Quick Response (QR) Code, or financial instrument or account identifier. In various aspects, the activation indicia  301 A-C may be recorded in a machine readable magnetic strip. In one embodiment, as shown in  FIG. 22 , the cards  105 A-C have different activation indicia  301 A-C, and each card must be scanned to activate the gift cards. In other embodiments, the activation indicia  301 A-C may be the same for all the gift cards  105 A-C, such that scanning, swiping, or otherwise reading the activation indicia for a single gift card activates all of the gift cards for the card holder assembly  300 . 
     The card holder assembly  300  also includes at least one envelope  304  for each of the gift cards  150 A-C. The envelopes  303  are engaged to the backer panel  302  by a removable adhesive placed within one or more adhesive regions, generally indicated as  180 , on the backer panel  302 . After each envelope  304  is engaged to adhesive regions  180  of the back panel  302 , the gift cards  105 A-C are positioned to lie on top of each corresponding envelope  304 . 
       FIGS. 24-25  depict one embodiment of an envelope  304  that may be used with various embodiments of the card holder assembly disclosed herein. The envelope  304  is formed from one or more layers of a planar material  306 , including but not limited to paper, cardstock, plastic, or any other suitable materials, that is cut or scored to provide a back surface  308  with four or more panels or flaps  310 - 316  projecting there from. The projections include side panels  310 - 312 , a front panel  314 , and a top flap  316 . The panels and flaps  310 - 316  are hingedly engaged to the back panel  308  along a number of fold lines  318 A-D. In one aspect, the front panel  314  includes a slit or slot  320  to receive an edge of the top flap  316  when the envelope is in a closed configuration as shown in  FIG. 25 . 
       FIG. 26  depicts an embodiment of a multi-layer backer panel  116  that may be used with the card holder assemblies shown in  FIGS. 1-22 . The backer panel  116  includes a first panel  117  that is hingedly connected to a second panel  118  by a fold line  119 . The first panel  117  includes a number of flaps  170  located adjacent to a number of corresponding openings  171  in the front panel. The flaps  170  are shown in broken lines as they project away from the back surface  121  of the front panel. When assembled, the back surface  121  of the first panel  117  contacts the front surface  122  of the second panel  118  as the first panel is pivoted about the fold line  119  to lie on top of the second panel. The openings  171  permit indicia  123  printed on the second panel  118  to be visible through the first panel  117 . 
     As shown, the first panel includes co-planar tab projections  124 A-C extending away from the front panel  117 . The tab projections  124 A-C are engaged to the front panel along fold lines  126 A-C. When assembled, the tab projections are folded along the fold lines  126 A-C to engage a back surface (not shown) of the second panel  118 . 
       FIGS. 27 and 28  depict a complete card holder assembly  101  that includes a clamshell cover enclosure  400 , shown in  FIGS. 29-30 . The card holder assembly  100  is substantially similar to the card holder assembly  100  of  FIGS. 1-23 . In one aspect, the clamshell cover  400  is transparent or at least translucent and may be composed of a polymer, including but not limited to molded polyvinyl chloride, acetate, or Polyethylene terephthalate glycol-modified (PETG). As shown in  FIGS. 29-30 , the clamshell cover is dimensioned to fit over the backer panel  115 , as well as the engaged gift cards  105 A-C and envelopes  304 . To fit on the backer panel  115 , the clamshell cover defines one or more gift card holding regions  404  and envelope holding regions  406 . In one embodiment, the gift card holding regions  404  and the envelopes holding regions are stacked a top one another. In another embodiment, the gift card holding region  404  and the envelope holding region  406  may be separated from one another by a portion of the clamshell cover  400  and/or the backer panel  115  or  116 . 
     The clamshell cover  400  includes co-planar tab projections  402 A-D extending away from the cover. The projections  402 A-D are hingedly engaged to the clamshell cover  400  by folds  403 A-D in the clamshell cover. The tab projections  402 A-D extend beyond the portions of the clamshell surface that contact a front surface of the backer panel  115 , indicated as the region bound by the fold lines  403 A-D. 
     To secure the clamshell cover  400  to the card holder assembly  100 , the tab projections  402 A-D are pivoted along the respective fold lines  403 A-D such that the projections engage the back surface of the backer panel as shown in  FIG. 28 . 
     In one embodiment, the clamshell cover  400  prevents direct access to the gift cards  105 A-C; therefore, a single activation indicia  300  is used to activate the gift cards  105 A-C. As shown in  FIG. 28 , the card holder assembly may include a single activation indicia  300  printed on the back surface of the backer panel that may activate one or more of the gift cards  105 A-C associated with the card holder assembly  100 . In another embodiment, the backer panel may define one or more openings that permit activation indicia on one or more of the gift cards  105 A-C to be visible or otherwise accessible through the backer panel, such that the gift cards may be activated when a clamshell cover is in place. 
       FIGS. 31-36  depict other embodiments of a card holder assembly  500 . In one embodiment, the card holder assembly  500  holds and displays one or more gift cards  105  in an upper portion  502  of the assembly, while a corresponding number of envelopes, such as the envelope  304  for example, are stored in a lower portion  504 . In various other embodiments, the portion for holding the envelopes may be above or next to the portion of the assembly for holding the gift cards. 
     In one embodiment, the gift cards  105  may be held individually in separate positions, as shown in  FIG. 31 . In various other embodiments, however, two or more gift cards may be stacked in the upper portion  500 . For example, the gift cards  105  may be stacked such that only the topmost card is visible. In another example, the gift cards  105  may be in a fanned stack arrangement such that the topmost card is visible while only a portion of one or more remaining cards is visible. Other arrangements for displaying the gift cards  105  may also be used. 
     As shown in  FIGS. 33 and 34 , a clamshell cover  506  similar to the clamshell cover  400  shown in  FIGS. 29 and 30 , including similar coplanar projections  402 A-D and fold lines  403 A-D, may be engaged to the card holder assembly  100 . The clamshell cover includes one or more distinct card holding portions  508  and an envelope holding portion  510 . As shown in one embodiment, the envelope holding portion  510  is typically larger to accommodate a stack of envelopes corresponding to each gift card. However, in other embodiments, the envelopes may be a held separately, in a fanned stack arrangement, or in a fanned arrangement. Moreover, in yet another embodiment, the envelope may be dimensioned to hold two or more gift cards  105 , such that the number of envelops provided with the card holder assembly  100  may be less than the number of gift cards. 
       FIGS. 35 and 36  depict components of another embodiment of a single-activation card holder assembly. The backer panel  410  defines an opening  411  for single activation, wherein a single activation indicia is used to active gift cards that may be attached to the backer panel.  FIG. 36  depicts a clamshell cover  412  that may be adhered to a backer panel. As shown, the clamshell cover  412  may define a gift card holding region  414 , an envelope holding region  416 , and a peripheral region  414  about the periphery of the clamshell cover that may receive an adhesive for attachment to the backer panel  410 . 
       FIGS. 37-41  depict another embodiment of a card holder assembly  600 . The card holder assembly  600  is similar to the card holder assembly  500  of  FIGS. 31-34 . However, the envelopes  604  of this embodiment are shaped like a bag, such as a purse or gift bag, as shown in  FIGS. 38-39 . In one aspect, the bag-shaped envelopes  604  are formed from a planar material  605 , including but not limited to paper, cardstock, plastic, or any other suitable materials, that is cut and scored or folded to form a bag-shape.  FIGS. 40-41  depict a clamshell cover  600  similar to the clamshell covers  400  and  506 . The clamshell cover  600  includes a gift card holding portion  608  and an envelope holding portion  610 . The envelope holding portion  610  is dimensioned to receive the bag-shaped envelopes  604 . 
       FIG. 42  depicts a backer panel  700  that defines an opening  702  for single activations, wherein a single activation indicia is used to active all of the gift card, such as gift cards  105 , that may be attached to the backer panel.  FIG. 43  depicts a clamshell cover  704  that may be adhered to the backer panel  700 . As shown, the clamshell cover  704  may define one or more card holding portions  706 , an envelope holding portion  708 , and a peripheral region  710  about the periphery of the clamshell cover that may receive an adhesive for attachment to the backer panel  700 .  FIG. 44  is a cross-sectional view of the clamshell cover  704  as view along line  44 - 44  in  FIG. 43 . 
       FIG. 45  depicts an example assembly process for providing a card holder assembly  800 , such as card holder assemblies  100 ,  400 ,  500 , and  600 , among others. As shown, one or more gift cards  802  and envelopes  804  are arranged and placed between a clamshell cover  806 , having regions dimensioned to hold gift cards and envelopes,  807  and  809 , respectively, and a backer panel  808 . As shown the backer panel  808  is configured for single activation by defining an opening  810  where activation indicia on one of the gift cards may be accessible through the opening. The clamshell cover  806  may be attached to the backer panel  808  through any suitable arrangement including but not limited to an adhesive, stables, or by folding a portion of the clamshell portion to surround and engage a portion of the backer panel. 
     It should be appreciated that the holder assembly and its associated structures may be constructed in various shapes and forms and may bear various graphics and designs while maintaining the general structure and functionality described herein. For example, in various embodiments, the activation indicia may be printed on or affixed directly to the backer panel. 
     It is believed that the present disclosure and many of its attendant advantages will be understood by the foregoing description, and it will be apparent that various changes may be made in the form, construction, and arrangement of the components without departing from the disclosed subject matter or without sacrificing all of its material advantages. The form described is merely explanatory, and it is the intention of the following claims to encompass and include such changes. 
     While the present disclosure has been described with reference to various embodiments, it will be understood that these embodiments are illustrative and that the scope of the disclosure is not limited to them. Many variations, modifications, additions, and improvements are possible. More generally, embodiments in accordance with the present disclosure have been described in the context of particular implementations. Functionality may be separated or combined in blocks differently in various embodiments of the disclosure or described with different terminology. These and other variations, modifications, additions, and improvements may fall within the scope of the disclosure as defined in the claims that follow. 
     Those skilled in the art will appreciate that variations from the specific embodiments disclosed above are contemplated by the invention. The following invention should not be restricted to the above embodiments, but should be measured by the following claims.