Abstract:
A rich-media content production and distribution system includes a rich-media content production mechanism including a one or more studio production tools for producing content including at least one of dynamic or static images, dynamic video or audio, text, HTML, mixed media presentation, Microsoft PowerPoint slides, Adobe PDF pages, etc., wherein the produced content resides on one or more proprietary servers remote from a user of the production studio, and a syndicated rich-media content distribution mechanism including one or more distribution tools for publishing such content to consumers, wherein the content production and content distribution mechanisms collectively enable two-way, end-to-end, produce-and-distribute capability. An Internet-based rich-media content production system and syndicated rich-media content production and distribution methods also are described. Finally, a website-embeddable rich-media content player apparatus is described.

Description:
RELATED APPLICATIONS 
       [0001]    The present application claims priority to U.S. Provisional Patent Application Ser. No. 60/850,714, entitled MULTIMEDIA CONTENT PRODUCTION AND PUBLICATION SYSTEM AND METHOD and filed 9 Oct. 2006, the disclosure of which is incorporated herein in its entirety by this reference. 
     
     BACKGROUND OF THE INVENTION 
       [0002]    This invention relates generally to the field of website content production and distribution. More particularly, it concerns providing producers and publishers of multimedia content a convenient, end-to-end, monetizable production and distribution mechanism. 
     
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         [0003]      FIG. 1  is a schematic system block diagram that illustrates the invented Dynamic Media system architecture including the Dynamic Media Player in accordance with one embodiment of the invention. 
           [0004]      FIG. 2  is a schematic block diagram of the Dynamic Media Model Player that forms a part of the system architecture in accordance with one embodiment of the invention. 
           [0005]      FIG. 3  is a schematic block diagram that illustrates the invented viral adoption model in accordance with one embodiment of the invention. 
           [0006]      FIG. 4  is a schematic functional block diagram that illustrates the invented Manager that forms a part of the system architecture in accordance with one embodiment of the invention. 
           [0007]      FIG. 5  is an illustration of the look and feel and ease-of-use of the invented system to produce and publish rich-media content. 
           [0008]      FIG. 6  illustrates how a rich-media Feed or Channel is produced, in accordance with the invented system. 
           [0009]      FIG. 7  illustrates how the Web 2.0 technologies enable different social networking and user-created media and thus create an opportunity for rich-media syndication in accordance with the invention. 
           [0010]      FIG. 8  illustrates operation of a Player Wizard that is a part of the invented system to produce a simple but rich-media Feed. 
           [0011]      FIG. 9  lists examples of what can be produced, syndicated and published with the invented system. 
           [0012]      FIG. 10  illustrates how private, public and commercial assets are centrally managed for compliance with the copyright laws. 
           [0013]      FIGS. 11A-11H  illustrate the Dynamic Media Model Player&#39;s translucent skin rendered visible by “mousing over” the window region of a webpage having the Dynamic Media Model Player of  FIG. 2  embedded therein. Specifically,  FIGS. 11A-11H  illustrate a tutorial that illustrates various aspects of the use of the Player Console to Add an Item to a Show ( FIG. 11A ), Search a database, e.g. Flickr™, for photos to include therein ( FIG. 11B ), produce a Show by swapping or re-sequencing the Items within the Show ( FIG. 11C ), view Show Information including Properties ( FIG. 11D ), add Background Audio to a Show ( FIG. 11E ), Publish a Show ( FIG. 11F ), Select a Channel to which to assign the Show ( FIG. 11G ), and Publish the Show to a Player ( FIG. 11H ), all in accordance with the web-based, syndicated player apparatus, system and distribution methods of the invention. 
           [0014]      FIG. 12  is a schematic block diagram that illustrates one possible Monetization Hierarchy or structure that may form a part of the system architecture in accordance with one embodiment of the invention. 
           [0015]      FIG. 13  illustrates three different Syndication Finance Models that may be used in combination in accordance with one embodiment of the invention. 
       
    
    
     SUMMARY 
       [0016]    A rich-media content production and syndicated distribution system includes a rich-media content production mechanism including one or more studio production tools for producing content including at least one of dynamic or static images, dynamic video or audio, text, HTML, mixed media presentation, Microsoft PowerPoint slides, Adobe PDF pages, etc., wherein the produced content resides on one or more proprietary servers remote from a user of the production studio, and a syndicated rich-media content distribution mechanism including one or more distribution tools for publishing such content to consumers, wherein the content production and content distribution mechanisms collectively enable two-way, end-to-end, produce-and-distribute capability. 
         [0017]    An Internet-based rich-media content production system includes a rich-media content production mechanism including one or more studio production tools for producing content including at least one of dynamic or static images, dynamic video or audio, text, HTML, mixed media presentation, Microsoft PowerPoint slides, Adobe PDF pages, etc., wherein the produced rich-media content resides on one or more proprietary servers remote from a user of the production studio, and a rich-media content feed mechanism operatively coupled with the content production mechanism, the content feed mechanism enabling the delivery of the produced rich-media content into syndicated publication. 
         [0018]    A syndicated rich-media content production and distribution method includes providing a producer&#39;s web-based studio mechanism for producing a channel containing one or more feeds or shows, each feed or show containing an item, the item containing a scene, the scene containing a rich-media asset; providing a publisher&#39;s web-based rich-media player for publishing a channel including the one or more feeds or shows within an Internet webpage; and providing for a web-based collaboration between a producer and a publisher by which the producer is induced to produce one or more feeds or shows targeted for the provisioned publisher&#39;s player or by which the publisher is induced to publish a provisioned producer&#39;s feed or show not so targeted. 
         [0019]    In accordance with one embodiment of the invention, the channel is source (e.g. producer) and destination (e.g. publisher or viewer) agnostic, such that any one or more feeds or shows can be published and viewed on any one or more webpage-embedded media players. In accordance with one embodiment of the invention, the channel also is dynamic, since the feeds or shows viewable thereon are dynamically changeable by the producer of the feeds, shows and channel. Finally, in accordance with one embodiment of the invention, a publisher&#39;s webpage featuring a feed or show or channel automatically is updated by the producer if the producer decides to change his or her channel content. 
         [0020]    Finally, a website-embeddable rich-media content player apparatus is described. 
       DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS 
       [0021]    QMIND™ and SPLASHCAST™ are trademarks owned by QMind, Inc. World-wide rights are reserved. 
         [0022]    QMIND&#39;s dynamic SPLASHCAST™ media model is illustrated in  FIG. 1 . 
         [0023]    Novel SPLASHCAST™ media ‘players’ (hereinafter Players) such as Player  10  are defined by a website owner to provide a multimedia offering that can be embedded in a window or region  12  of a website for viewing and interaction by and with a viewer. The webpage typically resides on a third-party (3P) server (not shown). One or more Players  10  can be placed on any website, blog, or MySpace page. They can be displayed with no ‘skin’ (conventional player control borders that typically include pushbuttons and slide buttons, as well as prominent branding) so that instead they appear like traditional HTML images, as illustrated. (Skinless Player  10  illustrated in  FIG. 1  is truly invisible in  FIG. 1 , but will be understood to include the visible contents within window or region  12  as well as the Player functionality described below by reference to  FIGS. 2 and 4 .  FIGS. 11A-11H  described below illustrates such an embedded Player  10  and its functionality including visible (e.g. opaque or translucent) pushbuttons, pop-up menus, and other controls.) Their controls, described below by reference to the SPLASHCAST™ Player Functional Diagram of  FIG. 2 , will be understood to become visible when the Player is “moused over.” They optionally can have a subtle watermark-styled logo or “bug” (not shown i) in window or region  12  to cue the viewer to the fact that the window represents a dynamic media feed. 
         [0024]    Skinless or unbranded Players like invented Player  10  heretofore are unheard of, but make sense in the context of the invention. This is because the owner of the website wants the media to “display” on his or her site but is uninterested in dedicating space for viewing controls, menus, and 3P branding. 
         [0025]    One or more Players  10  can be centrally managed, as on one or more SPLASHCAST™ servers. They can be assigned media feeds that are created by other SPLASHCAST™ users. The players&#39; contents can reside either on one or more SPLASHCAST™ servers or on one or more 3P servers. If they reside on 3P servers, then pointers thereto reside on a SPLASHCAST™ server for access to the 3P server-resident contents when the players are viewed or interacted with. 
         [0026]    The media player dynamically pulls in media  14  selected by the webpage owner (“producer”) from any of the listed sources in the SPLASHCAST™ Dynamic Media list, as illustrated in  FIG. 1 . Media  14  can be shared and syndicated among SPLASHCAST™ users. They can be centrally managed, as on one or more SPLASHCAST™ servers referred to herein as “proprietary” servers. They can be download-protected to preserve their integrity and distribution. They can be sold to other SPLASHCAST™ users. Central management of Media  14  on one or more proprietary servers ensures against down-load and provides needed control and regulation of Player  10  contents. 
         [0027]    Thus, the invention features a dynamic media distribution structure in which producers and publishers are in a two-way, end-to-end, create-and-distribute relationship. So how can novel Player  10  forming a part of the invention become rapidly adopted for multimedia? By embedding it subtly ‘behind’ each and every dynamic media window or region  12  and by inviting any viewer first to subscribe to his or her very own Dynamic Media Player  10 . For free. 
         [0028]    This is illustrated in the SPLASHCAST™ Player Functional Diagram of  FIG. 2 . A Feed View block  26  represents that the viewer&#39;s cursor is ‘over’ dynamic media window or region  12  (this mouse position or cursor condition is referred to herein as “mouse-over”). Those of skill in the art will appreciate that, as used herein, mouse-over refers to any user-indicated cursor position relative to a display, whether indicated (“pointed at”) with a mouse or other pointing device such as a touch-sensitive screen, cursor control keypad or roller, voice command, etc., all of which mouse alternatives are contemplated for use in conjunction with the present invention and thus are within the spirit and scope thereof. Three options are provided: 
         [0029]    1) a Single Asset Item View menu  28 , e.g. of an Image (e.g. a JPG file), a Video (e.g. a FLV file), an Audio (MP3) file, a Multimedia (e.g. an SWF file) or an HTML or equivalent file. Those of skill in the art will appreciate that a Single Asset Item can take the form of a Single Scene  30  or a Filmstrip  32 . Those of skill also will appreciate that a Single Scene can be a single photograph, for example, whereas a Filmstrip can be an ordered or randomized temporal (sequential) display of plural photographs, for example. 
         [0030]    2) a SPLASHCAST™ Show Item Types menu  34 , e.g. of item types including 1) an External Feed  36 , 2) a Mashcast  38  and/or 3) a Studio Show  40 , any of which can take the form of multiple scenes in the form of a Slideshow (sequential use of the same space) or an Album (concurrent use of a shared space). 
         [0031]    3) a Player Menu  42  including, e.g. Get My Own Player (Subscribe)  44 , Subscribe/Acquire Item  46 , Manage My Players  48 , Flag  50 , Rate  52 , Comment  54 , View Comments  56  and Log out  58 . 
         [0032]    Those of skill in the art will appreciate that more or fewer or different functions can be provided within the spirit and scope of the invention. 
         [0033]    Some of the Player Menu  42  functional blocks can alternatively or additionally be accessed via a Log In/Register SPLASHCAST™ website  60  by those who already know about the multimedia revolution stirred by the invention. These visitors can Get My Own Player (subscribe)  44 , Subscribe/Acquire Item  46 , Manage My Players  48  and/or Comment  54 , as will be understood. 
         [0034]    Flag  50  is used by the viewer of a player and by the SPLASHCAST™ server to flag Digital Millenium Copyright Act (DMCA)-defined objectionable or infringing material, enabling QMIND™ to take any required steps to delete the same from its servers. Rate  52  is used by viewers to rate a given Show or Feed  18 , e.g. using a star system (as from one to five), and a cumulative rating can be viewed by others. Comment simply allows viewers to comment on what they think of a Show or Channel. Alternative rating and/or comment means or methods are contemplated as being within the spirit and scope of the invention. 
         [0035]    The rest of the functional blocks in  FIG. 3  are self-explanatory, but it is emphasized that the prominence and order of the Get My Own Player block  44  encourages quick adoption and market penetration, making it very easy for QMIND™ to get new producers and publishers of multimedia content. Yet, despite the prominent availability of the Player  10  subscription option, the menu and controls are subtly hidden in skinless form ‘behind’ the dynamic media window itself and pop up only when moused over. 
         [0036]    Those of skill in the art will appreciate that the invented SPLASHCAST™ Player  10 , when it becomes visible during mouse-over, can function like any other, e.g. it can have conventional click-on player controls such as start, stop, pause, fast-forward, rewind, etc. and it can, within the spirit and scope of the invention, have different or additional player controls and can look and feel differently from conventional players.  FIGS. 11A-11H  described below illustrate one contemplated embodiment of Player  10  in accordance with the invention. 
         [0037]    In brief summary, the invented system architecture is configured such that the content resides either on SPLASHCAST™ servers accessible over the web or on 3P servers also accessible over the web via pointers residing in the SPLASHCAST™ servers. Because the content is web-based and because content for which QMIND™ is responsible resides in SPLASHCAST™ servers, its integrity is unsurpassed. In other words, the content within Players  10  is current, is never downloaded and thus un-copyable, virtually un-corruptible, and yet ubiquitously available to subscribers and other users. This centrally cast and content repository role of the proprietary SPLASHCAST™ servers, coupled with limited access to the invented system software invoked online and executing only at the proprietary SPLASHCAST™ servers creates end-to-end value for users while reducing risk. Thus, no actual SPLASHCAST™ code resides on any user&#39;s computer, instead only an HTML tag is pasted into the user&#39;s webpage on the user&#39;s server, giving the user access to all of the unique features of the invented system. 
         [0038]      FIG. 3  illustrates the viral adoption model in accordance with one embodiment of the invention. Adoption of the SPLASHCAST™ system is referred to herein as viral because it typically grows exponentially rather than linearly. Thus, the outward spiral represented in background by a conch-like shell will be understood to go through timed phases. First, a critical number of production customers in the market are Seeded by providing them with a critical mass of SPLASHCAST™ Players  10  along with strong encouragement to adopt and produce content for their own website. Second, Website Visitors view the produced content in the SPLASHCAST™ Player  10 . Third, Viewers Adopt the SPLASHCAST™ Channel or Feed for their own website. Fourth, website Owners subscribe to Channels of interest and place (or re-publish) the subscribed Channel. Some website Owners decide to create new Channels and to produce and place (publish) new Channel content themselves using the simple and intuitive SPLASHCAST™ studio production tool suite. Fifth, other Website Visitors View Content in the SPLASHCAST™ Player  10 . Sixth, other Viewers Adopt the SPLASHCAST™ Channel for their own website by subscribing thereto. And so on and so on, with exponential growth in adoption by the marketplace. 
         [0039]      FIG. 4  illustrates in block diagram form the behavior of the SPLASHCAST™ Manager software mechanism  62  that forms a part of the invented system architecture. A user logs in at  64  from a Player  10  moused-over window or region  12  and chooses any one or more of the many functions provided by the SPLASHCAST™ Console  66 . 
         [0040]    SPLASHCAST™ Console  66  provides an elegant suite of soft tools in a studio environment that a producer visits online to Create an Item at block  70 . For example, the producer can Add Audio at block  72 , Add Images at block  74 , Add Video at block  76 , Add Text at block  78  and/or Add RSS Feed at block  80 . (RSS, or Really Simple Syndication, is a published standard for XML-based content organizers and sharers.) Such varied multimedia content can be added by Uploading at block  82 , by Searching at block  84  and/or by Recording content at block  86 . The producer then Defines the Properties at block  88  of the one or more added contents optionally including the monetization options for each at block  90 . In the Studio block  92 , the producer Sequences &amp; Mixes Media to produce a desired multimedia content offering that may include one or more of the Audio, Images, Video, and Text or a single RSS Feed optionally added at blocks  72 ,  74 ,  76 ,  78  and  80 , respectively. The add process can be repeated by the producer to Add More Media at block  94 . 
         [0041]    When the producer is satisfied with the multimedia content, he or she Defines its Properties at block  96  so that it can be meta-tagged and later searched and, optionally, he or she Previews it at block  98  to ensure that it is ready to publish. The above steps can be repeated until the producer is satisfied that the multimedia content is ready to publish. When ready, the Created Show containing one or more Items or a single RSS Feed is Published to the Feed at block  100 . SPLASHCAST™ Console  66  also provides an elegant suite of soft tools that a publisher visits online to Publish a Feed at block  102 . These tools include Add Feed at block  104 , Manage Feeds at block  106 , Add Player at block  108 , and Manage Players at block  110 . 
         [0042]    Add Feed  104  permits a publisher to Create (a) New (Feed) at block  112 , to Define the New Feed&#39;s Properties at block  114 , and to Create an Item at block  116  that is to be part of the New Feed  18  (refer briefly back to  FIG. 2 ). (Those of skill in the art will appreciate that the Create an Item reference designators  70  and  116  refer to the same functional block). Add Feed  104  alternatively permits a publisher to Search SPLASHCAST™ at block  118  for an existing feed or to Select a Feed from the Feed Bin or repository at block  120 . 
         [0043]    Manage Feeds block  106  permits a publisher to List All Feeds at block  122 , Define Properties at block  124 , choose Monetization Options at block  126  (as will be described further below by reference to  FIGS. 12 and 13 ), View Stats (e.g. “hits” or number of views) at block  128 , Assign a Feed to a Player at block  130 , Delete a Feed at block  132 , List All Items in a Feed at block  134 , and Add Items to a Feed at block  136 . Add Items can include Create New Item at block  138 , Search SPLASHCAST™ at block  140 , and Select Item from Item Bin or repository at block  142 . 
         [0044]    Add Player block  108  permits a publisher to Define Player Properties at block  144  and to Add a Feed to a Player at block  146 . 
         [0045]    Finally, Manage Players block  110  permits a publisher to Define Player Properties at block  148 , View Player Stats at block  150 , Change Player Feed at block  152 , Manage Player URLs at block  154 , Get Embed Code for a given Player at block  156 , and Delete a Player at block  158 . Such Manage Players block  110 , within the scope and spirit of the invention, may have more, fewer or different attributes. 
         [0046]    From the above description and illustrations herein, it will be appreciated that SPLASHCAST™ empowers non-technical individuals to personalize and publish all kinds of rich media dynamically to any website. SPLASHCAST™ enables website owners to sell or lease media real estate on their sites while also giving content owners a secure, online distribution channel. 
         [0047]    SPLASHCAST™ technology makes it easy for individuals to find and create rich media on the web and then to syndicate it as an RSS feed, enabling others to easily add the content to their website or social networking page. Individuals now have a new outlet for creative self-expression, virtually without bounds in terms of the mixed media content they can create with SPLASHCAST™. 
         [0048]      FIG. 6  illustrates the versatility of the invented system, wherein Interactive Mixed-Media so-called “MashCast” content  160  is augmented by Dynamic Video or Vlogs  162 ; Dynamic Images or Slideshows  164 ; Text Content, News, or Blogs  166 ; and Dynamic Audio, Music, or Podcasts  168  in relation to Skydiving for Dummies to create a Feed  18  suitable for publishing on a website having a window or region inhabited by a Player (e.g. Dynamic Media Player  10  embedded within window or region  12  as illustrated, but with different content, in  FIG. 1 ). 
         [0000]    With SPLASHCAST™, now, non-technical individuals can:
       Create, publish, &amp; syndicate a mixed media MashCast production;   Produce high-quality music videos;   Develop instructive tutorials and do-it-yourself content;   Simplify podcasting and video blogging with “one-stop” production and publishing;   Broadcast friends&#39; content feeds on MySpace and other social network pages; and   Much, much more . . .       
 
         [0055]    The SPLASHCAST™ skinless web-based media Player  10  gives the site owner total control of how media appears on their webpage, while giving the owner of the content feed  18  complete control over what content is served up. Using SPLASHCAST™, anyone can easily add dynamic, centrally-managed rich media to their webpage; no mess, no fuss. 
         [0056]    With twelve million blogs and counting, millions of photographs on Flickr, hundreds of thousands of videos on YouTube, and growing availability of non-restricted sound tracks, average people have access to massive amounts of media content-user created as well as professional—to make their websites and social network pages more expressive, interesting, informative, educational, or just fun. 
         [0057]    But it is not easy for average people to personalize media aggregated from various sources, nor is it easy to publish the content directly to their website. It is even more difficult then to syndicate the content so that others with similar interests can incorporate it into their websites or social network pages. This is what SPLASHCAST™ enables anyone to accomplish. 
         [0058]      FIG. 6  illustrates how straightforwardly a Feed or Channel  18 , e.g. the Skydiving for Dummies Feed featured in  FIG. 5 , can be created, in accordance with the invention. The user
       a) At  170  selects dynamic content from his or her computer and elsewhere, e.g. he or she downloads dynamic content from the Internet. Such content can include videos tagged as tandem/skydive, Google maps and RSS feeds about a skydiving school, pictures tagged as tandem/skydive jumping related, and music or other audio track;   b) At  172  combines all such selected dynamic contents to produce an interactive MashCast that the user thinks is of interest to others; and   c) At  174  publishes The MashCast Feed on any one or more websites or social network pages.         
         [0062]    By empowering mere mortals to find, personalize, and syndicate media into dynamic feeds, QMIND™ is pursuing a bold, new model for content distribution on the web. Rather than forcing people to frequent destination sites for community, information, and media content, such can now be found on any web page and personalized by the web page owner. So one might see that cool video of twenty Elvises skydiving (recently posted on YouTube) appear on Mike&#39;s MySpace page, but now it is choreographed to “Heartbreak Hotel.” And on Kim&#39;s Skydiving for Dummies website, Kim&#39;s audio commentary explains how “one Elvis landed hard and broke his pelvis”. Meanwhile, the owner of the original video will be able to track how far and wide the video has been remixed and syndicated. As such, SPLASHCAST™ allows content owners the same kind of bragging rights for the popularity of their rich media that one sees today with popular blogs. 
         [0063]    The evolution of the Web 2.0 phenomenon has had a significant impact on how people are using the Internet to communicate and express themselves. It has resulted in an explosion in the number of websites on the Internet. Young people are embracing social networks and everyone is uploading massive amounts of personal content of all kinds onto the Internet with the intent of sharing it with others. In this area, people use blogs as a platform or podium to express their thoughts, ideas, and opinions. They also use image sharing sites such as Yahoo&#39;s Flickr to share their photographs. A very recent and rapidly growing example of this kind of self-expression and sharing is exemplified by video sharing sites such as YouTube, which amazingly gets 100 million video views each day. 
         [0064]    This migration to Web 2.0 has exponentially expanded the number of websites and the sources of content. In 1996 and the Web 1.0 world, there were forty-five million global users of some 250,000 websites and by far the highest percentage of content was published rather than user-generated (according to Dion Hinchcliffe&#39;s Web 2.0 Blog). A decade later, in 2006 and in the Web 2.0 world, one billion global users now substantially equally read and write on some eighty million websites. 
         [0065]    In the context of blogs, podcasts, and news feeds, there has emerged a technical standard for syndication and distribution of content, that being industry-standard RSS (Really Simple Syndication). While it is not easy today for the non-technical populace to create or subscribe to RSS feeds, it has become a common mechanism for websites to subscribe to published content and for more sophisticated bloggers to make their content available via other websites. 
         [0066]    The convergence that is occurring between these key Web 2.0 trends, social network sites for collaboration and rich media sites and blogs for sharing content, combined with the technical “plumbing” offered by RSS, has created the opportunity for QMIND™ to find novel ways to distribute user-generated content. 
         [0067]      FIG. 7  illustrates how social networking and user-created media open wide the door for rich media syndication in accordance with the present invention by which a need for rich media syndication and monetization can be fulfilled.  FIG. 7  shows that Web 2.0 Technologies enable digital media to benefit distribution, enable social networks to benefit connection, enable blogs to benefit communication, enable wikis to benefit collaboration, enable media sharing to benefit self-expression, and, in accordance with the present invention, finally now enable rich-media syndication. 
         [0068]    QMIND&#39;s SPLASHCAST™ offering is designed around the concept of extreme simplicity of learning and use so that mere mortals can create cool, dynamic content, place it on their web pages, make it available for others to publish, and track how far it has spread on the Internet. This tracking feature, as well as a novel mapping feature, of the present invention will be further described below by reference to  FIG. 11D . 
         [0069]    The core of SPLASHCAST™ technology is in its ability to separate the display of content from the control of content, e.g. to separate the Player  10  from the Console  66 . Rather than using a static cut-and-paste or pointer approach, SPLASHCAST™ models its approach on that used for production of television, where one entity produces and controls the content in the show, syndicates it as a feed and makes it available over the network, and another entity displays the content by accessing and publishing the feed. 
         [0070]    SPLASHCAST™ enables individuals to be producers to create a feed with professional-looking rich media content of their own or from anywhere on the Internet. With the explosion of user-generated content, a whole, new world of rich media is created. SPLASHCAST™ also makes it easy for anyone with a website, whether a personal site, a MySpace or Facebook page, a site for a community of interest, or a business site, to be a publisher and to incorporate such a Feed into the website to enhance its value and interest. 
         [0071]    Central to the product offering is the SPLASHCAST™ Player. The SPLASHCAST™ Player is a FLASH-based web application. SPLASHCAST™ allows the owner of any web or social network page to “drop in” the Player and select a content feed for display. Unlike typical media players today that most are familiar with, the SPLASHCAST™ Player is 100% Internet-based, is simple for anyone to add to a webpage, and is simple for anyone to select his or her desired content from anywhere to display. This ease of use will be illustrated by reference below to  FIGS. 11A-11H . 
         [0072]      FIG. 8  illustrates the display of dynamic, centrally-managed rich media content using the invented SPLASHCAST™ Player  10  described herein. A SPLASHCAST™ Player Console  66  (refer briefly to  FIG. 4 ) permits a user (e.g. one named Mike) to choose location and rules for dynamically pulling content for the illustrated Feed  18  about funny or silly photos. The user has chosen media type=photo, media location=Flickr, first criteria=tag “funny”, second criteria=tag “silly”, and third criteria=all collections to define his feed. The user&#39;s feed dynamically pulls photos matching the defined criteria from Flickr. The user employs the defined SPLASHCAST™ Feed or Channel  18  on his or her website in the SPLASHCAST™ Player  10 . Others see the user&#39;s Feed and add the SPLASHCAST™ Channel featuring the Player to their websites as well. Those of skill will appreciate that the SPLASHCAST™ Player  10  thus effectively inhabits a window or region  12  on a website, as illustrated in  FIG. 8 . 
         [0073]    Key to the design of the SPLASHCAST™ Player  10  is that it is simple, unobtrusive, and easy to embed into any website. The SPLASHCAST™ Player  10  will not have any “chrome”, so to speak; it will be “skinless.” This is a radical idea in the world of media players, but makes total sense from the perspective of the owner of the website. They want the media to “display” on their site but are uninterested in dedicating space for viewing controls, menus, and company branding. The SPLASHCAST™ Player  10  will simply display media in a window whenever possible. 
         [0074]    Media-specific controls become visible and active on mouse-over, as appropriate, and also use a subtle watermark-style visual interface. The controls allow the visitor to control playback of the media as appropriate, and also provide a means to learn more about the Feed  18 , and how to use the SPLASHCAST™ Player  10  with this or another Feed  18  on one&#39;s own website. It is this last aspect, where viewers of a Feed  18  see how easy it is for them to add rich media content to their own website or social network page, wherein the power of viral growth comes into play. When one visits a website and sees a Player one is just a click away from a quick decision to get a Player. 
         [0075]    While initially users may add SPLASHCAST™ Players  10  to their webpage because they would like to show a cool Feed  18 , they quickly will realize that it would be fun and easy to create their own custom Feed  18 . Thus, content for the SPLASHCAST™ Player  10  can be “programmed” using the SPLASHCAST™ Console  66 . The SPLASHCAST™ Player Console  66  is the simplest way for individuals to produce content for the SPLASHCAST™ Player  10 . It is an Internet-based application that makes it easy for a non-technical user to add specific dynamic content Feeds  18 , effectively creating a filter for content, to display and interact with in the Player  10 . 
         [0076]    With the SPLASHCAST™ Player Console  66  being accessible directly from any place on the Internet, a user can simply create a custom feed from a media-sharing site such as Flickr or YouTube using a pre-defined set of available criteria (based for example on posting date, metadata tags, collection or set, etc.). So, for example, a SPLASHCAST™ Feed  18  might specify the “latest  10  videos posted to YouTube, with ratings&gt;4 stars, with over 1,000 views, who&#39;s tags include “funny” or “comedy” or “silly”.” 
         [0077]    SPLASHCAST™ Console  66  allows non-technical users to create more sophisticated rich media and interactive content feeds. SPLASHCAST™ Console  66  is also an Internet-based application, but it allows the user much greater flexibility in specifying, aggregating, displaying, and interacting with rich-media content. For instance, it helps in defining timing and effects for transitions, panning/zooming on images, and setting up interactive menus that can drive the display of text, images, video, and the play of sounds and music. 
         [0078]    SPLASHCAST™ enables mere mortals to easily access and produce all kinds of rich-media content for themselves and others to simply drop into their websites. Today it is common for someone to add a song or a video or pictures to their websites. However, only commercial sites like CNN.com, SI.com, and the like have the technical wherewithal to provide dynamic, up-to-date content available from their syndicators for selection and viewing on their site by the public. 
         [0079]    The present SPLASHCAST™ invention changes all this. 
         [0080]    SPLASHCAST™ makes it easy for anyone to create or incorporate a video, image, audio, news or blog, or other RSS feed that is dynamic and will access content that the content producer specifies. Because public media sites like Flickr, YouTube, and others allow search and access of content based on tags and other filtering information, a SPLASHCAST™ Feed can serve up photos, for example, that have just been added to Flickr that have the same tags that the user has specified when producing the Feed. And any others with websites can then add that Feed to their own webpages without any programming expertise. They can also easily record narration for each slide and add a soundtrack to the entire slideshow. This creates a very powerful and broad-reaching paradigm for addressing the huge volume of rich media being created and the increasingly segmented communities of interest that frequent various websites. 
         [0081]    Self-explanatory  FIG. 9  illustrates the breadth of the options provided by the invention for creation (production), syndication and publication. Those of skill in the art will appreciate that rich multimedia contents now virtually limitlessly are subject to production, publication, and consumption. 
         [0082]    QMIND&#39;s SPLASHCAST™ offering has the necessary ingredients for creating a viral adoption process and a corresponding exponential adoption curve. Rather than seeking to attract a user base to a destination site and compete with already established players in rich media and social networking, QMIND™ will use the power of syndication to enable the mass of participants in this ecosystem to consume a broad array of user-generated and premium content of interest. 
         [0083]    The SPLASHCAST™ Player  10  is the key to the viral growth model, as mentioned above by reference to  FIG. 3 . Viewers of content at websites and social network pages with SPLASHCAST™ Players  10  to display rich media content will see how easy it is to publish similar content on their own website or social network page. Just as people today add feeds for blogs to their sites on a massive scale, SPLASHCAST™ will expand this paradigm and enable feeds for rich media to be added via the simplicity and power of the SPLASHCAST™ Player  10 . 
         [0084]    When viewing rich-media content on a website that is in a SPLASHCAST™ Player  10 , viewers are subtly presented with the choice of adding the Player  10  and its related content to webpages of their own. Once added, the users can easily create their own personalized rich-media Feeds  18 . They also can search for and choose from an array of content Feeds  18  that are available to play on their site. This will reinforce the cycle of creating new Feeds  18  and demonstrating the variety of content that is available to publish. 
         [0085]    QMIND™ will initially focus on driving adoption of the Player  10  by encouraging individuals to use it to see how easy it can be to publish interesting, dynamic, free content from various video and image sharing sites, blogs, podcasts, and other RSS feeds on any other their websites or social networking pages. Over time, some content publishers will see the opportunity to monetize their website popularity by allocating some of their Internet real estate for paid promotion of rich-media content. As adoption of the Player reaches significant levels, there will be a corresponding increase in value of this as a distribution mechanism to owners of premium content. This will drive distribution of such content for payment by website publishers. Such a mechanism represents a new opportunity for premium content owners to expand into new distribution channels. Additionally, SPLASHCAST™ provides copyright owners the comfort of knowing exactly who is syndicating their content, what websites it appears on, how many times it has been accessed, and the security of knowing it can never be downloaded nor distributed outside the SPLASHCAST™ network. 
         [0086]    The competitive environment surrounding social networking and media content is very busy. QMIND&#39;s competitive product distinction is that it provides value end-to-end, from rich media production to publishing, and in being agnostic to source and destination. 
         [0087]    SPLASHCAST™ may be perceived as competing with rich-media production tools, user programmable “widgets”, and syndication services. While SPLASHCAST™ will offer some functionality that overlaps with such offerings, it is the combination of capabilities for design, syndication, and publishing of rich-media content that distinguishes QMIND&#39;s invented SPLASHCAST™ apparatus, system and method. To this end, the invented SPLASHCAST™ apparatus, system and method differentiate themselves from tools such as OneTrueMedia, Jumpcut, and Grouper for producing rich-media content. These services are primarily focused on video (and image) aggregation and editing, rather than the production, syndication, and monetization of the full spectrum of dynamic rich media. 
         [0088]    QMIND™ will not focus on single-site or single-function applications, such as the plethora of “widgets” that have been developed for Google Desktop, blogs, and MySpace. While useful, these types of web-base applications lack the end-to-end value that will make SPLASHCAST™ compelling to (individual) publishers of user-generated content. Examples of these potential “widget” competitors include Stickam and TheSpringBox. 
         [0089]    QMIND™ provides a simple yet comprehensive strategy to balance the rights/needs of the holders of copyrighted and valuable content with the dynamic sharing environment that has emerged for a lot of user-created content. The two elements of this strategy include, one, to treat media assets that are included into the SPLASHCAST™ network for use, and, two, to address the creation of media Feeds and their fair use. 
         [0090]    Relative to media assets, SPLASHCAST™ distinguishes between existing assets that are already hosted on a sharing site that has already required the asset holder to assign a license type to the asset that dictates fair use. Some media sharing sites assign a default Creative Commons license type which can be altered by the asset owner. A QMIND™ user will be required to acknowledge via a click agreement that they will abide by the license terms under which a particular asset is shared. 
         [0091]    SPLASHCAST™ users may also upload media assets of their own onto the SPLASHCAST™ site for their own use and/or for use by others in creating SPLASHCAST™ media Feeds. In this case, SPLASHCAST™ will assign a default Creative Commons license to each asset based on whether the asset is specified by the owner as private (meaning view-only to most but editable by the creator), public (usable, e.g. editable, by others at will for creating derivative works or Feeds), or commercial (usable by others, including others&#39; Feeds in derivative works, for free or in accordance with a fee schedule). In the case of private assets, SPLASHCAST™ will assign an All Rights Reserved license. For both public and commercial assets, SPLASHCAST™ will assign an Attribution license. 
         [0092]      FIG. 10  schematically illustrates how the invented system protects media assets and Feeds to protect owners and to ensure legitimate use of copyrighted assets. With the above discussion,  FIG. 10  is believed to be self-explanatory. 
         [0093]      FIGS. 11A-11H  illustrate some of the user interface features of the SPLASHCAST™ Player  10  and production-and-syndicated-distribution methods in accordance with one embodiment of the invention. Those of skill in the art will appreciate that the user interface or so-called “look and feel” of the Player may be different, as is contemplated, yet within the spirit and scope of the invention. In  FIG. 13A , Player  10  console  67  can be seen in the form of a tutorial to permit one or more Items such as photos to be Added, as obtained from a Flickr™ database search. 
         [0094]    It will be appreciated by those skilled in the art that  FIG. 11A  is ‘skinless’, representing the fact that the user&#39;s mouse or cursor control device is outside the Player Console&#39;s rectangular boundaries. 
         [0095]      FIGS. 11B through 11H  in contrast illustrate the Player Console with its Player “frame” including command/control buttons and indicators more like conventional players. Those of skill will appreciate that, in accordance with one embodiment of the invention, the Player&#39;s skin is persistent for a short time, e.g. a couple of seconds, after the mouse exits the field. Those of skill in the art also will appreciate that it is the optionally skinless Player that renders a Rich-Media Player to be embedded discreetly within a webpage, as described herein. 
         [0096]      FIG. 11B  illustrates thumbnails of selected (check-marked) and non-selected photos therefrom to be saved as added Items.  FIG. 13C  illustrates the selected photos arranged in a sequence that can be clicked, dragged and dropped to change the original sequence to a revised sequence.  FIG. 11C  also illustrates the drop-down menu including the subscribe to channel, launch console, show info, comment, rate, flag, credits and e-mail show options that generally are described above by reference to  FIG. 2 .  FIG. 11D  illustrates the show information window with the properties tab visible (behind which additional tabs provide for viewing of settings, statistics, channels, and maps). Those of skill will appreciate that keywords can be entered to assist in categorizing the show for later reference and/or use in topical searches by others. Those of skill also will appreciate that selecting the map tab opens a window that graphically identifies the geographies of persons who have viewed the show along with other viewer information. Fewer, different, or more tabs or features may be provided, within the spirit and scope of the invention. 
         [0097]      FIG. 11E  illustrates that there is presently no background audio for the show. Those of skill will appreciate that by clicking the choose audio button, the producer of the show very simply can choose an audio background (refer to  FIG. 11A ). Thus the producer of a show can choose any combination of one or more audio, photo, video or text Feeds, or a single RSS Feed, to create multimedia content in the form of a Show. 
         [0098]      FIG. 11F  illustrates how a show is published by choosing a name for the show (“Outwardbound”); a playback template, e.g. Sequential, Auto-Advance v. click to advance; a transition for fades as between photos; a transition delay; and a random (shuffle) or sequential play presentation.  FIG. 11G  illustrates how the Player permits the producer of a Show to select a channel that will feature the Outwardbound Show, e.g. the default channel named My First Channel, its category and an indicator whether it is public or private. Finally,  FIG. 11H  illustrates to which Players the Outwardbound Show, which for the moment is the only Show in My First Channel, is published. For the moment, the published-to Player name is the default My First Player, of size 320×240 pixels, and the creation date is Tue. Jan. 23, 2007. Those of skill in the art will appreciate that, in accordance with one embodiment of the invention, Players are scalable. 
         [0099]    Those of skill in the art will appreciate that channels can be thematic or can have some other “logic” or organization to them. For example, they can represent a period of time or a season, a favorite activity such as skiing or snowboarding, a place such as the outdoors, road trips, and thus can categorize Shows within the Channel as related in any desirable way. Accordingly, the Channel organization described herein is merely illustrative of the invention and is in now way limiting. 
         [0100]    Those of skill also will appreciate that the Player HTML Tag window when moused over with a cursor contains the HTML code that, when copied to another&#39;s browser, provides a link to My First Player, where the published Outwardbound Show featured on My First Channel can be viewed (but not downloaded) by anyone familiar with or new to SPLASHCAST™. 
         [0101]    Because media assets in SPLASHCAST™ cannot be downloaded by anyone (their consumption will be solely “on demand” for syndication or viewing, and not copyable), SPLASHCAST™ will be able to track asset usage and also to take an asset out of use (for example, if it is being used inappropriately or if the asset is considered not to meet the criteria required by QMIND™ (pornographic material, for instance)). 
         [0102]    For media Feeds, the invention uses a similar licensing model as for media assets. SPLASHCAST™ Feeds can be private (again, meaning view-only but for the use/publishing by the creator), public (subscribable by others at will), or commercial (subscribable by others for free or in accordance with a fee schedule). Each of these classes of Feeds will be assigned the same Creative Commons license type as for similar assets. And creators of Feeds must further directly acknowledge via a click selection that their creation of the Feed meets with legitimate use criteria of any material that they may reuse, such as assets from Flickr, YouTube, and the like, and that the license for these assets in the Feed is based on that of the original copyright holder. 
         [0103]    SPLASHCAST™ implements a number of operational procedures to ensure compliance with the Digital Millennium Copyright Act (DMCA). (The DMCA regulates the production and dissemination of technology capable of circumventing copyright protection measures. It also heightens penalties for copyright infringement on the Internet. Finally, the DMCA provides statutory “safe harbors” that avoid its potentially harsh results.) 
         [0104]    When notified by the copyright holder of a media asset hosted on the SPLASHCAST™ asset site, or being published via a SPLASHCAST™ channel on a website, that it either was not posted by an authorized party or that its use in a feed is not in compliance with its licensing terms, SPLASHCAST™ will follow the processes defined by DMCA to remove the asset from its database or from the offending Feed, as requested. In order to comply with the Communications Decency Act, SPLASHCAST™ will monitor assets that are posted for use and delete those that are considered offensive or indecent, or which they have been notified of by others as being such. 
         [0105]    This DMCA compliance goal is facilitated in accordance with the invention by the use of the SPLASHCAST™ Player&#39;s Flag functional block, as described above by reference to  FIG. 2 . 
         [0106]    QMIND™ will look to the adoption of the SPLASHCAST™ Player as a means of publishing dynamic rich-media content on websites and social networking pages as the key initial indicator and measurement of success. The SPLASHCAST™ viral growth model, as described earlier, is predicated on use of the Player on websites, resulting in exposure to a population of visitors to the website, resulting in adoption of the Player by said viewers, with the creation of new content feeds at all stages in this evolution. 
         [0107]    But SPLASHCAST™ does not stop there. QMIND™ has also developed a new model for expanding the monetization of rich media on the web. First, media content owners can expand the distribution of their material to include websites and social network pages where there is a willingness to pay to publish premium content. Just as people are willing to pay separately today for ring-tones, website owners and those with social network pages will pay to incorporate their favorite music and TV episodes. Second, owners of popular websites can sell media real estate on their sites to content owners that are motivated to promote themselves and their work. Imagine all the garage bands that would be highly motivated and happy to pay popular music websites for the real estate to expose their music videos on these highly trafficked sites. Thus, over time, some content publishers will see the opportunity to monetize their website popularity by allocating some of their Internet real estate for paid promotion of rich-media content. As adoption of the Player reaches significant levels, there will be a corresponding increase in value of this as a distribution mechanism to owners of premium content. This will drive distribution of such content for payment by website publishers. Such a mechanism represents a new opportunity for premium content owners to expand into new distribution channels. 
         [0108]      FIG. 12  illustrates a Content &amp; Monetization Hierarchy or structure that optionally can be implemented in accordance with one embodiment of the invention. Those of skill in the art will appreciate that the illustrated structure is only one of many possible structures contemplated as being within the spirit and scope of the invention. Thus,  FIG. 12  will be understood to be illustrative of one possible inventive aspect of the invention but not limiting in any way. 
         [0109]    The “$$” in the upper right corner of Player block  16  represents money that can be earned by a Publisher of content. For example, a Publisher can lease or sell a Player  10  space (by use of what will be referred to herein as a “space-available mechanism”) within a website to a producer of high-value, premium content. The Producer is willing to pay for such Player  10  space because of the number of website visitors who will view or interact with the production. The “$$” in the upper right corner of singular Feed block  18  represents money that can be earned by a Producer or owner of content. (Those of skill will appreciate that, while only one Feed block  18  is shown per Player  10 , more than one can be provided, within the spirit and scope of the invention.) For example, a Producer can sell a production to a website owner for use in a Player  10 . The website owner is willing to pay for such a Feed  18  because the value of the website is enhanced by inclusion of the production. Feed  18  can include one or more Items  20   a ,  20   b , and  20   c , or so-called “shows”, each of which can include one or more Scenes  22   a  and  22   b , each of which can include one or more Media Assets  24   a ,  24   b , and  24   c . The “$$” in the upper right corner of Media Assets blocks  24   a ,  24   b , and  24   c  represent money that can be earned by an owner of a Media Asset such as a photo, music, video, text, or other media  14 . Such Media Assets  24   a ,  24   b , and  24   c  are purchasable for value by the producer of Feed  18  that features them. 
         [0110]    Those of skill in the art will appreciate that one or more Players  10  themselves may acquire marketable value as an Item such as Item  20   a . For example, one or more Players  10  in the form of one or more Items  20 , in accordance with one monetization model according to the invention, can be leased to advertisers for a price such as $25/1000 views ($25 CPM). In other words, the hierarchy or structure contemplates that a Producer can become an owner of Item  20   a , wherein the Item itself contains a multimedia content. Indeed, very involved customers of the invented Dynamic Media system may assume one or more roles concurrently or sequentially as the market and they themselves mature. 
         [0111]    It is not a necessary part of the invented system architecture that every production or publication is a monetary event. For example, philanthropic or public service producers may not want money for their multimedia content contributions, they may instead simply want exposure or goodwill. Such exposure can be provided in such a transaction by a credits list appended to the end of a production, by a watermark or ‘bug’ logo or other discreet indicium overlaying the image, or by any other suitable means. Anonymity of contribution of course is also possible, with or without compensation to the contributor. 
         [0112]    Those of skill in the art will appreciate that, in accordance with the embodiment of the invention illustrated in  FIG. 12 , there is only one Feed  18  per Player  10 . This is a straightforward implementation and of course does not limit content in any way, since a producer or publisher can invoke a virtually unlimited number of Players  10 . Alternative implementations in which, for example, an unlimited number of Feeds  18  can be associated with each Player  10  are contemplated and are within the spirit and scope of the invention. Those of skill also will appreciate that sources for a Feed  18  can be the Producer him or herself or other Producers of content. QMIND&#39;s SPLASHCAST™ system will go to market with the intent to foster virtually no barriers to massive adoption of the SPLASHCAST™ Player. In order to facilitate this, the SPLASHCAST Player, and its companion products for selecting and designing content, are free. 
         [0113]    This is illustrated in  FIG. 13 , which shows in block diagram form three different monetization approaches including 1) Free Syndication, 2) Producer Pays for Promotion, and 3) Publisher Pays for Content, all but one of the three approaches economically linking Content from a Producer (on the left) with a particular Player subscription from a Publisher (on the right), thereby to provide monetary incentive and compensation as indicated by the broad arrows underneath approaches 2) and 3). 
         [0114]    Unlike advertising-supported sites where monetization is derived from the population of the user base and its attractiveness to advertisers, QMIND™ will monetize its Internet services by enabling premium content producers to charge publishers for use of their streams and premium content publishers to charge producers to expose and promote their Feeds. 
         [0115]    Once there is adoption and popularity for the SPLASHCAST™ Player, it is expected to see copyright owners of premium content making their content available to publishers to use for a fee. This kind of content can include anything from popular amateur videos, to independent music, to TV episodes, to commercial music videos. One possible business model reflects an average fee of $25 per 1,000 exposures (CPM). This is in line with similar fee structures used on the Internet. 
         [0116]    Similarly, it is expected to see publishers that have popular sites, so-called premium publishers, getting paid by content producers to whom the exposure and promotion of their content is valued. Similarly, one possible business model assumes a fee structure where the average is also $25 CPM paid by the content producer. These valued publishers can include any kind of site that has built up a community of interest with substantial traffic. 
         [0117]    In either case, QMIND™ would enter into a revenue-sharing agreement with premium producers and with premium publishers. This business model might be based on a 50/50 split for fees flowing in both directions. Those of skill in the art will appreciate that the revenue split is subject to change, thereby to respond to market conditions once there is a sufficient amount of interest in producing and publishing premium content with SPLASHCAST™. 
         [0118]    Compensation as among a producer, a publisher and QMIND™ can also be automated. When a producer and a publisher reach agreement on subject matter, e.g. a Feed  18  or a Media Asset  24   a ,  24   b  or  24   c , the party owing the compensation pays QMIND™ based upon QMIND&#39;s log of viewings of each Feed  18 , Item  20   a ,  20   b ,  20   c , and Media Asset  24   a ,  24   b ,  24   c . QMIND™ takes its agreed percentage of the compensation and forwards the remaining agreed percentage, e.g. via PayPal™ or alternative suitable electronic or papered system, to the party owed under the compensation agreement. It will be understood that, under the two-way, end-to-end, producer-to-publisher Monetization Hierarchy or structure (refer briefly back to  FIG. 12 ), a producer or a publisher or both can owe compensation under one agreement and be entitled to compensation under another. Either way, QMIND™ secures its compensation for providing the Dynamic Media Player  10 , server(s), rich-content production tool suite, syndicated distribution system and method, etc. 
         [0119]    The invention enables copyright owners to secure, control, track, and even profit from the viral distribution of their media assets on the Internet. Those of skill will appreciate that alternative monetization and compensation schemes are contemplated. Thus, any suitable monetization or compensation scheme is deemed to be within the spirit and scope of the invention. 
         [0120]    The invention thus empowers non-technical individuals to personalize and publish and syndicate all kinds of media content available on the web dynamically to any website. SPLASHCAST™ represents an exciting and timely opportunity to exploit the massive growth in rich media by making it available for mere mortals to easily publish on their websites and social network pages. In pursuit of this vision, QMIND™ has created a new model for monetization of rich-media assets. SPLASHCAST™ enables owners of popular websites to sell rich-media real estate on their sites while providing owners of valuable media content with an additional distribution channel to augment revenues. 
         [0121]    Those of skill in the art will appreciate that the software architecture described and illustrated herein can be implemented in any suitable code by the use of any suitable coding and language tools. For example, C#, XML, Flash Actionscript, and SQL are a suitable suite of tools for coding the invented system software. 
         [0122]    It will be understood that the present invention is not limited to the method or detail of construction, fabrication, material, application or use described and illustrated herein. Indeed, any suitable variation of fabrication, use, or application is contemplated as an alternative embodiment, and thus is within the spirit and scope, of the invention. 
         [0123]    It is further intended that any other embodiments of the present invention that result from any changes in application or method of use or operation, method of manufacture, shape, size, or material which are not specified within the detailed written description or illustrations contained herein yet are considered apparent or obvious to one skilled in the art are within the scope of the present invention. 
         [0124]    Finally, those of skill in the art will appreciate that the invented method, system and apparatus described and illustrated herein may be implemented in software, firmware or hardware, or any suitable combination thereof. Preferably, the method system and apparatus are implemented in a combination of the three, for purposes of low cost and flexibility. Thus, those of skill in the art will appreciate that the method, system and apparatus of the invention may be implemented by a computer or microprocessor process in which instructions are executed, the instructions being stored for execution on a computer-readable medium and being executed by any suitable instruction processor. 
         [0125]    Accordingly, while the present invention has been shown and described with reference to the foregoing embodiments of the invented apparatus, it will be apparent to those skilled in the art that other changes in form and detail may be made therein without departing from the spirit and scope of the invention as defined in the appended claims.