Abstract:
The present invention relates to an electronic advertising system. More specifically, the present invention allows telephone users to create a “mailbox” at the point of responding to an ad, regardless of whether the ad originated on the telephone or on the Internet. Similarly, Internet users can create a “mailbox” at the point of responding to a personal ad on the Internet, regardless of whether the ad originated on the telephone or via the Internet. By giving both advertisers and respondents a “mailbox”, the present invention allows for anonymous communication until one or both are comfortable with giving out a means of contact. Moreover, the communication can occur regardless of whether a user is on a telephone or on the Internet. This provides additional safety for users of personal ad systems while preserving the ability for telephone users to communicate with Internet users.

Description:
TECHNICAL FIELD OF THE INVENTION  
       [0001]     The present invention relates to audiotext systems designed to provide full access to traditional databases and telecommunications systems, such as local area networks, the Internet, other external databases, telephones and fax machines, etc., and more specifically to audiotext personal ad services.  
       BACKGROUND OF THE INVENTION  
       [0002]     Audiotext personal ad services are a popular way for people to meet, and are available in most newspapers and on many cable television systems. In a typical service, an advertiser calls a live operator and places a text personal ad. An advertiser then calls an audiotext system and records an audio message, often referred to as a greeting, which expands upon the advertiser&#39;s text ad by describing in more detail the advertiser and the type of person he is seeking. Personal ads are then published in a newspaper. A personal ad includes a 900 telephone number and an ad mailbox number permitting a caller to listen to an advertiser&#39;s voice greeting. A caller can respond to an ad by recording a reply voice mail message for the advertiser. An advertiser retrieves a message by calling the audiotext system and entering a password given at the time of ad placement. In another format, live operators are not used. Instead, an advertiser first records an audio greeting via a telephone. An operator then listens to the audio greeting off-line and writes a text summary of the audio greeting for publication in the newspaper.  
         [0003]     With the expansion of the Internet and other on-line services, personal ad services have been created to take advantage of this new medium. A typical service allows an advertiser to place a text personal ad that is published on the Internet on an HTML (HyperText Markup Language) page. An Internet user may respond to a personal ad by sending an advertiser a message via electronic mail. The limitation of this approach is that an Internet user cannot listen to an audio recording of an advertiser, a feature that is the central to audiotext personal ad services. Another limitation is that many people do not have Internet access, thus limiting the number of advertisers and respondents.  
         [0004]     In another format, an attempt is made to integrate audiotext personal ad services with the Internet. Using this approach, personal ads are published in both the newspaper and on the Internet. Each personal ad includes a 900 telephone number and an ad mailbox number permitting a caller to listen to an advertiser&#39;s voice greeting. This approach still has the disadvantage of not allowing an Internet user to listen to an advertiser&#39;s voice greeting via the Internet. Moreover, an Internet user can only respond to a personal ad via a telephone because this approach does not allow Internet users to exchange messages with telephone users.  
         [0005]     To summarize, existing Internet personal ad services are limited in that they lack many of the features available on audiotext personal ad services. Also, existing personal ad services do not provide a means for those using an audiotext personal ad service to effectively communicate with those using an Internet personal ad service and vice versa. Therefore, there is a need for a personal ad system that seamlessly integrates an audiotext system with an Internet server, allowing straightforward communication between those using a telephone and those using the Internet. Such a system has been disclosed in detail by the applicant in pending application Ser. No. 08/744,879. However, there still remains the need to address some of the problems inherent in an integrated audiotext and Internet based personal ad service.  
         [0006]     A basic problem is that when a person responds to a personal ad via a telephone, she must give the advertiser a way to be contacted. Similarly, when a person responds to a personal ad via the Internet, she must also give a way to be contacted. This typically consists of leaving a telephone number, street address, or electronic mail address. Many people are reluctant to give out this information to the advertiser. They prefer to be able to communicate anonymously with an advertiser until they are comfortable with giving out contact information. Therefore, the need arises for a system that allows respondents to instantaneously create a private mailbox at the point of responding to an ad. This feature must also support seamless communication between telephone users and Internet users.  
       SUMMARY OF THE INVENTION  
       [0007]     The present invention allows telephone users to create a mailbox at the point of responding to an ad, regardless of whether the ad originated on the telephone or on the Internet. Similarly, Internet users can create a mailbox at the point of responding to a personal ad on the Internet, regardless of whether the ad originated on the telephone or via the Internet. By giving both advertisers and respondents a mailbox, they can communicate anonymously with each other until one or both are comfortable with giving out a means of contact. Moreover, said communication can occur regardless of whether a user is on a telephone or on the Internet. This useful feature provides additional safety to users of personal ad systems while preserving the ability for telephone users to seamlessly communicate with Internet users. The significant advantages provided by the present invention are apparent from the above description. 
     
    
     BRIEF DESCRIPTION OF DRAWINGS  
       [0008]     For a more complete understanding of the present invention, reference is made to the following drawings, in which:  
         [0009]      FIG. 1  shows a schematic representation of the present invention.  
         [0010]      FIG. 2  shows a table of the fields used for storing personal data, including a brief description of the particular fields.  
         [0011]      FIG. 3  shows a table of the fields used for storing greetings data, including a brief description of the particular fields.  
         [0012]      FIG. 4  shows a table of the fields used for storing response data, including a brief description of the particular fields.  
         [0013]      FIG. 5  shows a table of the fields used for storing response data, including a brief description of the particular fields.  
         [0014]      FIG. 6  shows a flow diagram of an exemplary operation of the present invention, more specifically placing an ad through a telephone.  
         [0015]      FIG. 7  shows a flow diagram of an exemplary operation of the present invention, more specifically placing an ad through the Internet.  
         [0016]      FIG. 8  shows a flow diagram of an exemplary operation of the process of notifying an existing advertiser of new matches as accomplished by the present invention.  
         [0017]      FIG. 9  shows a flow diagram of an exemplary operation of the process of advertiser matching through a telephone as accomplished by the present invention.  
         [0018]      FIG. 10  shows a flow diagram of an exemplary operation of the process of advertiser matching through the Internet as accomplished by the present invention.  
         [0019]      FIG. 11  shows a flow diagram of an exemplary operation of the process of reviewing and summarizing ads as accomplished by the present invention.  
         [0020]      FIG. 12  shows personal ads as they would appear in a local newspaper.  
         [0021]      FIG. 13  shows a flow diagram of an exemplary operation of the process of responding to an ad through a telephone as accomplished by the present invention.  
         [0022]      FIG. 14  shows a flow diagram of an exemplary operation of the process of responding to an ad through the Internet as accomplished by the present invention.  
         [0023]      FIG. 15  shows a maximized personal ad as seen by the Internet user who chooses to expand the ad to full-page size.  
         [0024]      FIG. 16  shows a flow diagram of the response confirmation process, including the Response Confirmation Form which gives the Internet user instructions on how to enhance a response to an ad with, audio, video or a photograph.  
         [0025]      FIG. 17  shows a flow diagram of an exemplary operation of the process of notifying an advertiser of a response as accomplished by the present invention.  
         [0026]      FIG. 18  shows a flow diagram of an exemplary operation of the process of retrieving responses through a telephone as accomplished by the present invention.  
         [0027]      FIG. 19  shows a flow diagram of an exemplary operation of the process of retrieving responses through the Internet as accomplished by the present invention. 
     
    
     DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT  
       [0028]     As required, a detailed illustrative embodiment of the present invention is disclosed herein. However, telephone techniques, physical communication systems, data formats and operating structures in accordance with the present invention may be embodied in a wide variety of forms and modes, some of which may be quite different from those in the disclosed embodiment. Consequently, the specific structural and functional details disclosed herein are merely representative, yet in that regard, they are deemed to afford the best embodiment for purposes of disclosure and to provide a basis for the claims herein which define the scope of the present invention.  
         [0029]     Referring initially to  FIG. 1 , a series of remote telephone terminals T 1 -Tn are represented. In addition, a series of remote computer terminals CT 1 -CTn are represented. The indicated terminals T 1 -Tn represent the multitude of telephone terminals existing in association with the public telephone network (PTN). The indicated computer terminals CT 1 -CTn represent the multitude of computer terminals connected to the Internet.  
         [0030]     The PTN, which accommodates the individual terminals T 1 -Tn, is coupled to an Interactive Voice Response System (IVR). The Internet, which accommodates individual computer terminals CT 1 -CTn, is coupled to an Internet Web Server (IWS). Individual callers use the individual telephone stations T 1  through Tn to interface the IVR through the PTN. Individual users at computer terminals CT 1  through CTn use the Internet to interface the IWS. Telephone callers and Internet users may record digital audio messages that can be listened to from any of the remote telephone terminals T 1 -Tn or from any of the remote computer terminals CT 1 -CTn. Internet users may also leave digital text messages that may be accessed from any of the remote telephone terminals T 1 -Tn using text to speech or from the remote computer terminals CT 1 -CTn via computer monitor.  
         [0031]     Considering the system of  FIG. 1  in somewhat greater detail, it is to be understood that the PTN has multiplexing capability for individually coupling the terminals T 1 -Tn to the IVR on request. In the illustrative embodiment of the system, the individual terminals T 1 -Tn take the form of existing traditional or conventional telephone instruments. It is also to be understood that the Internet has the capability for individually connecting the computer terminals CT 1 -CTn to the IWS. In the illustrative embodiment of the system, the individual computer terminals CT 1 -CTn take the form of personal computers that comprise a central processing unit CPU, modem, monitor, keyboard, hard drive, sound card, speakers, and microphone.  
         [0032]     Considering the IVR in somewhat greater detail, the PTN is coupled to an IVR as shown in  FIG. 1 . In the disclosed embodiment, from the PTN, forty-eight lines are connected to the IVR and, accordingly, the IVR may accommodate up to forty-eight simultaneous calls from the public telephone network PTN. The IVR contains a processor, an exemplary form of which is an Intel 166 MHz Pentium Processor. The forty-eight lines from the PTN are connected to the processor though an interface  15 , an exemplary form of which is a series of commercially available Dialogic (D240SC-T1) cards. The interface incorporates modems, tone decoders, switching mechanisms, Dialed Number Identification Service (DNIS) and Automatic Number Identification (ANI) capability. The Dialogic card stores audio information in the Dialogic .VOX format.  
         [0033]     Generally, DNIS capability is a function of the PTN to provide digital data indicating the called number. ANI capability is a similar function whereby the digital data indicates the calling number.  
         [0034]     Considering the IWS in somewhat greater detail, the IWS is coupled to the Internet via a DS 1  line to a local Internet provider service. The IWS may accommodate a multitude of simultaneous Internet users. As represented, the IWS is a micro computer programmed for Internet information server operations. The IWS contains a processor and Internet server software, exemplary forms of which are an Intel 166 Mhz Pentium Processor and Microsoft Internet Information Server software.  
         [0035]     The IWS is also loaded with RealAudio Server software from Progressive Network. RealAudio allows a Microsoft Windows .WAV file to be converted into a RealAudio .RA file, a compressed format that allows play back over the Internet in real time, as opposed to first downloading a file and then listening to it. RealAudio accomplishes this by playing an audio file while it is still downloading, using a process called data streaming.  
         [0036]     The IWS is also loaded with VDOLive Server software. VDOLive allows a video clip in the Microsoft Windows AVI, Apple Quicktime, or MPEG video file formats to be converted into a VDOLive .VDO format, a compressed format that allows play back over the Internet in real time, as opposed to first downloading a file and then listening to it. VDOLive also utilizes data streaming.  
         [0037]     The IVR and the IWS are coupled to a Database Server (DBS) via an Ethernet hub as shown in  FIG. 1 . The system includes one or more Operator Workstations OW 1 -OWn, through which an operator can interact with and control the DBS, IVR and IWS.  
         [0038]     The DBS is a computer programmed for database operations. In the illustrated embodiment, the DBS manages a personal Ad Database which is comprised of multiple tables that manage ad creation, the audio greeting files, ad response files, photograph and video files. The Ad Database comprises an electronic equivalent of the personal classified ads placed via telephone and the Internet, and responses placed to ads.  
         [0039]     The IVR converts audio files received via telephone into the RealAudio .RA format for real time retrieval via the Internet. Conversely, the IWS converts audio files received via the Internet into Dialogic .VOX files for retrieval via telephone. Audio file conversions are done through audio file conversion software, an exemplary form of which is Sound Forge by Sonic Foundry.  
         [0040]     The DBS contains a processor and an SQL (Structured Query Language) relational database software, exemplary forms of which are the Intel 166 Mhz Pentium Processor and Microsoft SQL Server.  
         [0041]     The Operator Workstation (OW) is a conventional personal computer equipped with a sound card capable of playing the audio data and a video display capable of displaying digitally stored photographs and videos. An exemplary form of the OW is a microcomputer equipped with an Intel 166 Mhz Pentium Processor and a Creative Labs Sound Blaster sound card. Operators review all incoming advertiser files—text, audio, photograph, and video—to insure that their content is appropriate. Also, operators use advertisers&#39; text messages and audio recordings to create summary text ads for publication in a newspaper.  
         [0042]     The following sections describe in greater detail the interaction between the IVR, the DBS, the IWS, and the OW.  
         [0000]     Placing an Ad Through a Telephone  
         [0043]     An exemplary operation of the system of the present invention, with regard to a specific telephone caller placing a personal advertisement will now be treated to accomplish the process as indicated in  FIG. 6 . First, suppose a telephone caller at terminal T 1  makes a call to place a personal advertisement in response to an advertisement in XYZ newspaper. The assumed call involves the telephone caller actuating the buttons to input the number 1 800 555 3333, for example. As a result, signals are provided to the public telephone network resulting in a connection from the remote terminal T 1  to the IVR. Using standard DNIS techniques, the IVR associates the called number 1 800 555 3333 with a specific format, for example, a voice personals ad taking format.  
         [0044]     The caller is first prompted to create a profile of himself by answering a series of questions using the buttons on his touch tone phone. The profile contains data on the advertiser and the type of person the advertiser wishes to meet. Referring initially to  FIG. 6  and  FIG. 2 , upon receiving a call, the IVR cues the caller to enter his telephone number  801 . The IVR stores the telephone number  802  in the field AD_PHONE  203 . Next, the IVR cues the caller to enter his gender  803 . For example: “If you are a woman, press 1. If you are a man, press 2.” The IVR stores the caller&#39;s gender  804  in the field AD_GENDER  207 . Next, the IVR cues the caller for his marital status  805 . For example: “If you are single, press 1. If you are divorced, press 2. If you are widowed, press 3.” The caller responds&#39; and the IVR stores the caller&#39;s marital status  806  in the field AD_MARITAL_STATUS  208 . Next, the IVR cues the caller for his age  807 . For example: “Please enter your age.” The caller&#39;s age is then stored  808  in the field AD_AGE  209 .  
         [0045]     Next, the caller is prompted to indicate the type of person he wishes to meet. The IVR first cues the caller for the martial status of the person he is seeking  825 . For example: “If you wish to meet someone who is single, press 1. If you wish to meet someone who is divorced, press 2. If you wish to meet someone who is widowed, press 3.” The martial status sought is then stored  826  in the field AD_MARITAL_SOUGHT  212 . Next, the IVR cues the caller to enter the lowest age of the person he wishes to meet  827 . For example: “Please enter the lowest age of the person you wish to meet.” The low age sought is them stored  828  in the field LOW_AGE_SOUGHT  213 . Finally, the IVR cues the caller to enter the highest age of the person he wishes to meet  829 . For example: “Please enter the highest age of the person you wish to meet.” The high age sought is then stored  830  in the field HIGH_AGE_SOUGHT  213 . It is to be understood that the actual questions asked about the caller and the person he is seeking are merely illustrative. The actual questions could vary greatly in both number and kind.  
         [0046]     Next, the IVR cues the caller to record an audio greeting  812 . The advertiser&#39;s audio greeting is then stored to a disk file on the IVR  813  and the Ad Database is updated  809 . Specifically, the AD_REVIEW_FLAG  210  in the AD_PERSONAL_TABLE of  FIG. 2  is set to FALSE indicating that the ad must be reviewed by an operator. In addition, a new record is created in the AD_GREETINGS_TABLE of  FIG. 3  and the field GR_REVIEW_FLAG  303  set to FALSE to indicate that the audio greeting has not been reviewed. In the new record, the fields GR_MAILBOX_NUMBER  301 , GR TYPE  302 , GR_FILENAME  304 , GR_DATE_TIME  305  in the AD_GREETINGS_TABLE of  FIG. 3  are also populated to indicate the advertiser&#39;s mailbox number, the format of the audio file, the location of the audio file on the IVR, and the date and time the greeting was recorded. The field GR_TYPE is set to VOX to indicate that the audio recording is in the Dialogic .VOX file format. Finally, the field GR_CONVERSION_FLAG  506  is set to FALSE to indicate that the audio file must be converted from the Dialogic .VOX format to create a new audio file in the RealAudio RA format for playback on the Internet.  
         [0047]     The IVR then cues the caller to indicate if he wishes to record an e-mail address  816 . For example: “Press 1 to input an e-mail address. Press 2 to decline.” If the caller elects to leave an e-mail address, the IVR cues the caller to record his e-mail address  817 . The audio recording is stored to a disk file on the IVR  818  and the field AD_EMAIL_FILENAME  205  in AD_PERSONAL_TABLE of  FIG. 2  is set, indicating that an e-mail audio file exists and its location on the IVR.  
         [0048]     Next, the IVR assigns the advertiser a five digit mailbox number  819 . For example: “Your 5-digit mailbox number is 12345.” The mailbox number is then stored  820  in the field AD_MAILBOX_NUMBER  201 . The IVR then cues the caller to enter a five digit password  821 , and the password is stored  822  in the field AD_PASSWORD  202 .  
         [0049]     In addition, the IVR stores the date the ad is taken in the field AD_DATE_TIME  206 , and updates the field AD_ORIGIN  211  to indicate that the personal ad originated on the telephone  823 . Finally, the IVR creates an electronic mailbox for the advertiser on the IWS  824 , using the mailbox number stored in the field AD_MAILBOX_NUMBER  201  as the electronic mailbox address, to allow respondents to submit audio, video and photographic files in response to the advertiser&#39;s ad.  
         [0050]     Finally, the IVR queries the Ad Database to determine if there are other existing advertiser&#39;s whose profile matches that of the new advertiser  831 . More specifically, there is a match if the values in the field AD_MARITAL_STATUS  208  and the values in the field AD_MARITAL SOUGHT  212  match for each ad, and if the value in the field AD_AGE  209  for each ad is within the range of values in the fields AD_LOW_AGE_SOUGHT  213  and AD_HIGH_AGE_SOUGHT  214  for the other ad. If the query finds one or more ads that match, the IVR speaks the number of matching ads to the caller  832 . For example: “The number of ads that match your preferences is 5.” The caller is then given both a 900 number  833  and an Internet address  834  that can be used to retrieve the matches, and the call is terminated  835 . If no matches are found, the call is terminated  835 .  
         [0051]     In addition, the mailbox numbers of matching ads are placed in a notification queue  835 , together with delivery information corresponding to the matching ad so that the existing advertisers can be notified that a new personal ad has come onto the system that matches the existing advertisers&#39; profile. The delivery information includes the telephone number and e-mail address, if available, of the existing advertiser to be notified, together with mailbox number of the new ad coming onto the system.  
         [0000]     Placing an Ad Through the Internet  
         [0052]     An exemplary operation of the system, with regard to a specific Internet user placing a personal advertisement will now be treated to accomplish the process as indicated in  FIG. 7 . First, suppose a Internet user at terminal CT 1  connects to the Internet to place a personal advertisement in response to an advertisement in XYZ newspaper. The assumed Internet user connects to the Internet and inputs a Uniform Reference Locator (URL), for example: http://www.personal_ads.com, resulting in a connection from the remote terminal CT 1  to a Home Page  1001  on the IWS. Referring to  FIG. 7 , from the Home Page  1001  on the IWS, the Internet user selects an Ad Placement Form  1002 . The Ad Placement Form  1002  contains the following input fields corresponding to fields in the Ad Database as indicated:  
                                                       Gender 1003   AD_GENDER 207           Marital Status 1004   AD_MARITAL_STATUS 208           Age 1005   AD_AGE 209           Martial Sought 1034   AD_MARTIAL_SOUGHT 212           Low Age Sought 1035   AD_LOW_AGE_SOUHT 213           High Age Sought 1036   AD_HIGH_AGE_SOUGHT 214           E-mail address 1006   AD_EMAIL_ADDRESS 204           Phone Number 1007   AD_PHONE 203           Password 1008   AD_PASSWORD 202           Greeting Text 1014   GR_FILENAME 304                      
 
         [0053]     This process largely parallels the process of placing a personal ad via a telephone. The password  1008  is used by the advertiser to retrieve messages and the e-mail address  1006  and telephone number  1007  are used to contact the advertiser. The gender  1003 , age  1005 , and marital status  1004  fields create a profile of the advertiser. The marital sought  1034 , low age sought  1035  and high age sought  1036  fields complete the advertiser&#39;s profile by indicating the type of person the advertiser wishes to meet. Finally, the field Greeting Text  1014  comprises the advertiser&#39;s text personal ad.  
         [0054]     The Internet user completes the Ad Placement Form  1002  and presses the “Submit” button to submit her ad. The form is checked by the IWS for completeness  1016 . If the form is incomplete, the user is returned to the Ad Placement Form  1002 . If the form is complete, the IWS updates the Ad Database  1017 . This includes assigning the user a five digit mailbox number and storing it in the field AD_MAILBOX_NUMBER  201 . In addition, the advertiser&#39;s profile, contact information, password and greeting are added to the Ad Database. Also, the advertiser&#39;s text greeting is stored to a disk file on the IWS. Next, the AD_REVIEW_FLAG  210  in the AD_PERSONAL_TABLE of  FIG. 2  is set to FALSE indicating that the ad must be reviewed by an operator  10 , a new record is created in the AD_GREETINGS_TABLE of  FIG. 3 , and the field GR_REVIEW_FLAG  303  is set to FALSE to indicate that the text greeting has not been reviewed. In the new record, the fields GR_MAILBOX_NUMBER  301 , GR_TYPE  302 , GR_FILENAME  304 , GR_DATE_TIME  305  in the AD_GREETINGS_TABLE of  FIG. 3  are also populated to indicate the advertiser&#39;s mailbox number, the file format, the location of the text file on the IWS, and the date and time the greeting was placed. Specifically, the field GR_TYPE is set to TEXT. Finally, the field GR_CONVERSION_FLAG is set to TRUE to indicate that the text does not need to be converted to a different format.  
         [0055]     Next, the IWS queries the Ad Database to determine if there are other existing advertiser&#39;s whose profile matches that of the new advertiser  1018 . The IWS then creates an Ad Confirmation Page  1020 . If the query finds one or more ads that match, the Ad Confirmation Page displays a text message of the number of matching ads  1027 . The text message is displayed as a hyper-link which can be followed by a browser to the actual matching ads. In addition, the Ad Confirmation Page  1020  confirms the advertiser&#39;s mailbox number  1021 , and gives the advertiser an e-mail address to submit an audio greeting  1022 , photograph  1023 , or video clip  1024  for inclusion with her personal ad. Also, the Internet Web Server stores the date and time the ad is taken in the field AD_DATE_TIME  206 , and updates the field AD_ORIGIN  211  to indicate that the personal ad originated on the Internet  1025 . Finally, In addition, the IWS creates an electronic mailbox for the advertiser  1026 , using the mailbox number stored in the field AD_MAILBOX_NUMBER as the electronic mail address, to allow respondents to submit audio, video and photographic files in response to the advertiser&#39;s ad.  
         [0056]     In addition, the mailbox numbers of matching ads are placed in a notification queue  1038 , together with delivery information corresponding to the matching ad so that the existing advertisers can be notified that a new personal ad has come onto the system that matches the existing advertisers&#39; profile. The delivery information includes the telephone number and e-mail address, if available, of the existing advertiser to be notified, together with mailbox number of the new ad coming onto the system.  
         [0000]     Enhancing an Internet Ad With Audio, Photograph and Video  
         [0057]     A more detailed explanation of how an advertiser submits an audio greeting, photograph, or video clip via CT 1  will now be given. To submit an audio greeting, the advertiser first makes an audio recording using a WAV file editor and then saves the file using her five digit mailbox number as the file name  1030   FIG. 7 , for example: 44567.wav. The advertiser then submits the audio file using e-mail to an audio greeting electronic mailbox  1031 , for example: audio_greeting@personals.com. The advertiser&#39;s audio recording is stored to a disk file on the Internet Web Server.  
         [0058]     In addition, a new record is created in the AD_GREETINGS_TABLE of  FIG. 3  and the Ad Database is updated  1032 . Specifically, the field GR_REVIEW_FLAG  303  is set to FALSE to indicate that the audio greeting has not been reviewed. Also, the fields GR_MAILBOX_NUMBER  301 , GR_TYPE  302 , GR_FILENAME  304 , GR_DATE_TIME  305  in the AD_GREETINGS_TABLE of  FIG. 3  are also populated to indicate the advertiser&#39;s mailbox number, the format of the audio file, and the location of the audio file on the IWS, and the date and time the greeting placed. The field GR_TYPE is set to WAV to indicate that the audio recording is in the Microsoft .WAV file format. Finally, the field GR_CONVERSION_FLAG  306  is set to FALSE to indicate that the audio file must be converted from the Microsoft .WAV format to create two new audio files: one in the RealAudio .RA format for playback on the Internet, and another in the Dialogic .VOX format for playback via the telephone.  
         [0059]     To enhance a personal ad with a photograph, the advertiser first digitizes a photograph using a scanner or takes a photograph with a digital camera and then saves the image to a .GIF file using her five digit mailbox number as the file name  1037 , for example: 44567.gif The advertiser then submits the graphic file using e-mail to an photograph electronic mailbox, for example: photo@personals.com  1031 .  
         [0060]     The advertiser&#39;s photo is stored to a disk file on the IWS and the Ad Database is updated  1032 . Specifically, a new record is created in the AD_GREETINGS_TABLE of  FIG. 3  and the field GR_REVIEW_FLAG  303  set to FALSE to indicate that the graphic file has not been reviewed. In each new record, the fields GR_MAILBOX_NUMBER  301 , GR_TYPE  302 , GR_FILENAME  304 , GR_DATE_TIME  305  in the AD_GREETINGS_TABLE of  FIG. 3  are also populated to indicate the advertiser&#39;s mailbox number, the format of the graphic file, and the location of the graphic file on the IWS, and the date and time the photograph was received. The field GR_TYPE  302  is set to GIF to indicate that the graphic file is in the .GIF file format. Finally, the field GR_CONVERSION_FLAG  306  is set to TRUE to indicate that no file conversion is necessary as .GIF is the graphic file format used by the IWS. If other graphic formats were accepted, they might have to be converted to a .GIF format, depending on the file formats supported by the IWS. If file conversion were necessary, the field GR_CONVERSION_FLAG  306  would be set to FALSE.  
         [0061]     To enhance a personal ad with video, the advertiser first digitizes a video clip and then saves the image to a Microsoft .AVI file using her five digit mailbox number as the file name  1036 , for example: 44567.avi. Other video formats such as Apple Quicktime, or MPEG video could also be used. The advertiser then submits the graphic file using e-mail to an electronic mailbox, for example: video@personals.com  1031 .  
         [0062]     The advertiser&#39;s video clip is stored to a disk file on the IWS and the Ad Database is updated  1032 . Specifically, a new record is created in the AD_GREETINGS_TABLE of  FIG. 3  and the field GR_REVIEW_FLAG  303  set to FALSE to indicate that the video file has not been reviewed. In each new record, the fields GR_MAILBOX_NUMBER  301 , GR_TYPE  302 , GR_FILENAME  304 , GR_DATE_TIME  305  in the AD_GREETINGS_TABLE of  FIG. 3  are populated to indicate the advertiser&#39;s mailbox number, the format of the video file, and the location of the video file on the IWS, and the date and time the video was received. Specifically, the field GR_TYPE  302  is set to AVI to indicate that the video clip is in the Microsoft .AVI file format. Finally, the field GR_CONVERSION_FLAG  306  is set to FALSE to indicate that the video file must be converted to the VDOLive format for real time playback on the Internet.  
         [0000]     Notifying an Existing Advertiser of New Matches  
         [0063]      FIG. 8  illustrates the notification routine that processes the records placed in the notification queue in step  836  of  FIG. 6  and step  1038  of  FIG. 7 . In step  7001 , the DBS scans the notification queue to determine if any notifications are scheduled to be made at the present time. As previously described, each notification record includes the telephone number and e-mail address, if available, of the advertiser to be notified, together with the mailbox number of the new matching personal ad that has come onto the system. In step  7003 , the DBS scans the notification record for an e-mail address. If an e-mail address is present, the DBS sends the record to the IWS  7004 . In step  7005 , the IWS sends an e-mail message to the advertiser informing him that a new ad has come onto the system that matches his profile. The e-mail message includes the mailbox number of the new ad. The mailbox number is also a hot link that can be followed to the actual ad for those retrieving their e-mail via a browser. Step  7006  sends the record to the IVR. In step  7007 , the IVR dials an advertiser&#39;s telephone number contained in the callback record and waits for a response. If a voice response is not received, then the IVR sends a corresponding message to the DBS. The DBS then marks the time of the attempted callback in the notification queue record, so that a set period of time can be established between callback attempts. A note could also be made if an e-mail message had been sent to avoid sending duplicate notifications. If a voice response is received  7008 , then, in step  7009 , the IVR sends a voice message informing the person that a new ad has come onto the system that matches the person&#39;s profile. The voice message also gives a  900  number and Internet address that can be used to receive the match. It may be desirable in certain applications to prompt the person who answers the telephone for a password and mailbox number to verify their identity. Also, it may be desirable to actually allow the person to listen and respond to his match during the call.  
         [0000]     Advertiser Matching Via Telephone  
         [0064]     An exemplary operation of the system of the present invention, with regard to an advertiser retrieving personal ads that match his preferences will now be treated to accomplish the process as indicated in  FIG. 9 . First, suppose a telephone caller at terminal T 1  places a call to retrieve matches after having placed a personal ad or after having been notified of the existence of a new personal ad that match his preferences. The assumed call involves the advertiser actuating the buttons to input the number 1 900 777 4444, for example. As a result, signals are provided to the PTN resulting in a connection from the remote terminal T 1  to the IVR. Using standard DNIS techniques, the IVR associates the called number 1 900 777 4444 with a specific format, for example, a match retrieval format.  
         [0065]     Referring to  FIG. 9 , upon receiving a call, the IVR sets the “logon attempts” equal to zero  8001 . The IVR then increments the “logon attempts” by one  8002  and cues the caller for a mailbox number and password  8003 . The IVR then queries the Ad Database to determine if the mailbox number and password are valid  8004 . If the entries are not valid, the IVR determines if the caller has exceeded the maximum number of logon attempts allowed  8005 . If the caller has exceeded the maximum number of logon attempts allowed, the call is terminated  8006 . If the maximum number of logon attempts allowed has not been exceeded, the IVR increments the “logon attempts” by one  8002  and again cues the caller for a mailbox number and password  8003 .  
         [0066]     If the entries are valid, the IVR then queries the Ad Database for existing, ads whose profile matches that of the caller  8008 . If there are no matches, the call is terminated  8006 . If the IVR finds a match, the IVR plays the greeting of the matching ad  8009 . If the greeting is in text form, the IVR uses text to speech to play the message. The IVR then prompts the caller to indicate if he wishes to respond to the ad  8010 .  
         [0067]     If the caller elects not to respond to the ad and there are no additional matches, the call is terminated  8015 . If the caller elects not to respond to the ad and there are additional matches, the caller is returned to block  8009 .  
         [0068]     If the caller elects to respond to the ad, the IVR next cues him to record his response  8011 . The IVR then stores the response to a disk file  8012  and updates the Ad Database  8013 . Specifically, the IVR creates a new record in the AD_RESPONSE_TABLE of  FIG. 5  and populates the fields RSP_MAILBOX_NUMBER  501 , RSP_RMAILBOX_NUMBER  502 , RSP_DATE_TIME  503 , RSP_TYPE  504 , and RSP_FILENAME  505  to indicate the mailbox number of the ad responded to, the mailbox number of the respondent, the date and time of the response, the format of the response, and the location of the response file on the IVR. The field RSP_TYPE  504  is set to VOX to indicate that the audio recording is in the Dialogic .VOX file format. Finally, the field RSP_CONVERSION_FLAG  506  is set to FALSE to indicate that the audio must be converted from the Dialogic .VOX format to create a new audio file in the RealAudio .RA format for playback on the Internet.  
         [0069]     The IVR creates a new RealAudio .RA file from the Dialogic .VOX file and stores the RealAudio file to a disk file on the IWS and updates the Ad Database. Specifically, the IVR creates a new record in the AD_RESPONSE_TABLE of  FIG. 5  and populates the fields RSP_MAILBOX_NUMBER  501 , RSP_RMAILBOX_NUMBER  502 , RSP_DATE_TIME  503 , RSP_TYPE  504 , and RSP_FILENAME  505  to indicate the mailbox number of the ad responded to, the mailbox number of the respondent, the date and time of the response, the format of the response, and the location of the response file on the IVR. The field RSP_TYPE  504  is set to RA to indicate that the audio recording is in the RealAudio .RA file format.  
         [0070]     Finally, the field RSP_CONVERSION_FLAG  506  is set to TRUE for both the audiotext .VOX file and the RealAudio .RA file to indicate that the audio files do not need to be converted.  
         [0071]     If there are additional matches, the caller is returned to block  8009 . Otherwise, the call is terminated  8015 .  
         [0000]     Advertiser Matching Via the Internet  
         [0072]     An exemplary operation of the system of the present invention, with regard to a specific advertiser retrieving her matches via the Internet will now be treated to accomplish the process as indicated in  FIG. 10 . First, suppose an advertiser at terminal CT 1  connects to the Internet to find existing ads that match her profile. The assumed advertiser connects to the Internet and inputs a Uniform Reference Locator URL, for example: http://www.personal_ads.com, resulting in a connection from the remote terminal CT 1  to a Home Page  1301  on the Internet Web Server.  
         [0073]     Referring to  FIG. 10 , from the Home Page  9001  on the Internet Web Server, the Internet user selects a Match Form  9002 . The Match Form  9002  instructs the advertiser to enter a mailbox number  9003  and password  9004 . The IWS then queries the Ad Database to determine if the mailbox number and password are valid  9005 . If the entries are not valid, the Internet user is presented with an Invalid Mailbox and Password Form  9006 . If the entries are valid, the IWS queries the Ad Database  9007  to find existing ads whose profile matches that of the advertiser.  
         [0074]     If the query does not find any matching ads, the advertiser is presented with a No Matches Page  9009 . If the query finds one or more matching ads, the IWS presents the advertiser with a Results Form  9010 . The Results Form  9010  shows the matching ads. Specifically, the Results Form shows the twenty word text ad that appears in the newspaper  9011 . In addition, each ad contains one or more icons that represent any additional text or multimedia files (audio, video, photograph) for the ads that are available on the IWS. These icons include an audio icon  9012  to denote the ad&#39;s audio greeting, a still camera icon  9013  to denote a photograph of the advertiser, a video camera icon  9014  to denote a video clip of the advertiser, or a paper icon  9015  to denote the ad&#39;s full text greeting, if the ad was placed on the Internet. It is to be understood that these icons are merely representative and that many other possibilities exist to denote the existence of text and multimedia files. By clicking on an icon, the Internet user can view or listen to the associated file. In addition, by selecting a maximize bar  9016 , the Internet user can expand an ad to a full page size, see  FIG. 15 .  
         [0075]     The Internet user responds to an ad by selecting the “Respond” button  9017 . When the Internet user selects the respond button, she is presented with an Ad Response Form  9018 . The Internet user creates a response by typing in a response text field  9019 . After completing the Ad Response Form, the Internet user submits the form by pressing the “Submit” button  9020 . The advertiser is then presented with a Response Confirmation Form  9021 . The Response Confirmation Form gives the advertiser information on enhancing her response with an audio message, photograph, or video clip.  
         [0076]     The IWS then stores the response to a disk file and updates the Ad Database  9022 . Specifically, the IWS creates a new record in the AD_RESPONSE_TABLE of  FIG. 5  and then populates the fields RSP_MAILBOX_NUMBER  501 , RSP_RMAILBOX_NUMBER  502 , RSP_DATE_TIME  503 , RSP_TYPE  504 , and RSP_FILENAME  505  to indicate the mailbox number of the ad responded to, the mailbox number of the respondent, the date and time of the response, the format of the response, and the location of the response file on the IWS. The field RSP_TYPE  504  is set to TEXT. Finally, the field RSP_CONVERSION_FLAG  506  is set to TRUE to indicate that the text does not need to be converted to a different format.  
         [0077]     The Internet user can return to the Results Form by using the “Back” key on her browser.  
         [0000]     Reviewing and Summarizing Ads  
         [0078]     All new personal ads are reviewed by an operator at an OW to insure that their content is appropriate. Also, each greeting submitted by an advertiser, whether it be an audio greeting recorded by an advertiser via a telephone or a text greeting placed by an advertiser via the Internet, is summarized by an operator to create a twenty word classified text ad for publication in a newspaper. The twenty word limit is a function of newspaper imposed space limitations. It should be noted that space limitations, if they exist at all, may vary widely from newspaper to newspaper. In another format, text ads that are published in the newspaper are first placed with a live operator via a telephone, precluding the need to summarize an audio recording.  
         [0079]     An exemplary operation of the process of reviewing and summarizing ads with regard to a specific operator at OW 1  will now be treated to accomplish the process as indicated in  FIG. 11 . The operator first queries the Ad Database to determine if there are new ads to review  1800 . Specifically, the query looks for all ads in the AD_PERSONAL_TABLE of  FIG. 2  where the field AD_REVIEW_FLAG  210  is set to FALSE. If the query finds a new ad, the operator first reviews the ad&#39;s greeting  1801  as found in the AD_GREETINGS_TABLE of  FIG. 3 . If the ad was placed via telephone, this consists of listening to the ad&#39;s audio greeting. If the ad was placed via the Internet, this consists of reading the text greeting. The operator then determines if the greeting&#39;s contents are appropriate  1802 . If the greeting&#39;s contents are inappropriate, the ad is deleted and the record purged from the Ad Database  1803  and the operator is returned to block  1800 . If the greeting&#39;s contents are appropriate, the operator writes a twenty word summary of the greeting  1804 . The operator then queries the Ad Database to determine if the advertiser recorded an e-mail address  1805 . If an e-mail address audio recording is found, the operator transcribes the e-mail address  1806 . The operator then updates the Ad Database  1807 .  
         [0080]     Specifically, the advertiser&#39;s twenty word text summary is stored to a disk file on the IWS. The AD_REVIEW_FLAG  210  in the AD_PERSONAL_TABLE of  FIG. 2  is set to TRUE indicating that the ad has been reviewed. In addition, a new record for the text summary is created in the AD_GREETINGS_TABLE of  FIG. 3  and the field GR_REVIEW_FLAG  303  set to TRUE indicating that the record has been reviewed. In the new record, the fields GR_MAILBOX_NUMBER  301 , GR_TYPE  302 , GR_FILENAME  304 , GR_DATE_TIME  305  in the AD_GREETINGS_TABLE of  FIG. 3  are also populated to indicate the advertiser&#39;s mailbox number, the file format, and the location of the text file on the IWS, and the date and time. The field GR_TYPE is set to TEXT Finally, the field GR_CONVERSION_FLAG  306  is set to TRUE to indicate that the text does not need to be converted to a different format.  
         [0081]     The operator then returns to block  1800  to continue processing ads. If no new ads are found, the operator queries the Ad Database to determine if any multimedia files (audio, video, or photo) have been submitted via the Internet to enhance a personal ad  1808 . Specifically, the query looks for all ads in the AD_PERSONAL_TABLE of  FIG. 2  where the field AD_REVIEW_FLAG  210  is set to TRUE that has files in the AD_GREETING_TABLE of  FIG. 3  where the GR_REVIEW_FLAG  303  is set to FALSE. If the query finds a multimedia file, the operator first reviews the file  1809 . If it is an audio file, this consists of listening to the ad&#39;s audio greeting. If it is a video or graphic file, this consists of viewing the file. The operator then determines if the greeting&#39;s contents are appropriate  1810 . If the greeting&#39;s contents are inappropriate, the filed is deleted and the record purged from the Ad Database  1811 . The operator is then returned to block  1808  to continue processing multimedia files. If the file&#39;s contents are appropriate, the operator approves the file  1812  and updates the Ad Database  1813 . Specifically, this consists of setting the field GR_REVIEW_FLAG  303  to TRUE to indicate that the file has been reviewed.  
         [0082]     If the file is an audio file, the OW converts the file to create a new RealAudio RA file and stores the file on the IWS. The OW also converts the file to create a Dialogic VOX file and stores the file on the IVR. For each new audio file, a new record is created in the AD_GREETINGS_TABLE of  FIG. 2  and the fields GR_MAILBOX_NUMBER  301 , GR_TYPE  302 , GR_DATE_TIME  305 , and GR_FILENAME  304  are populated to indicate the mailbox number of the advertiser, the format of the file, the date and time, and the location of the audio file on the IVR Also, the field GR_REVIEW_FLAG  303  is set to TRUE to indicate that the file has been reviewed. Finally, the field GR_CONVERSION_FLAG is set to TRUE to indicate that the audio file does not need to be converted.  
         [0083]     If the file is a video file, the OW converts the Microsoft AVI file to create a new VDOLive file and stores the file on the IWS. Also, a new record is created in the AD_GREETINGS_TABLE of  FIG. 2  and the fields GR_MAILBOX_NUMBER  301 , GR_TYPE  302 , GR_DATE_TIME  305 , and GR_FILENAME  304  are populated to indicate the mailbox number of the advertiser, the format of the file, the date and time, and the location of the video file on the IVR. Also, the field GR_REVIEW_FLAG  303  is set to TRUE to indicate that the file has been reviewed. Finally, the field GR_CONVERSION_FLAG  306  is set to TRUE to indicate that the video file does not need to be converted.  
         [0084]     The operator then returns to block  1808  to continue processing multimedia files. If no new multimedia files are found, the session is terminated  1814 .  
         [0000]     Publishing Ads in the Newspaper  
         [0085]     Each week, all the twenty-word summary text ads from personal ads submitted via telephone and via the Internet are published in a newspaper along with their five digit mailbox numbers.  FIG. 12  depicts personal ads as they would appear in the local newspaper. Icons are included in each ad that represent the origin of an ad (via telephone or via the Internet) and what additional information or multimedia, if any, is available on the Internet. For example, an ad placed via the telephone contains a telephone icon  2001 ; an ad placed via the Internet contains a computer icon  2002 . If there is additional text on the Internet, an ad contains an icon denoting additional text  2004 . The presence of a photo or video clip is indicated respectively by a still camera  2004  and video camera  2005  icons.  
         [0000]     Responding to an Ad Through a Telephone  
         [0086]     An exemplary operation of the system of the present invention, with regard to a telephone caller responding to a personal advertisement will now be treated to accomplish the process as indicated in  FIG. 13 . First, suppose a telephone caller at terminal T 1  places a call to respond to a personal ad advertised in XYZ newspaper. The assumed call involves the telephone caller actuating the buttons to input the number 1 900 777 3333, for example. As a result, signals are provided to the PTN resulting in a connection from the remote terminal T 1  to the IVR. Using standard DNIS techniques, the IVR associates the called number 1 900 777 3333 with a specific format, for example, a voice personals response format.  
         [0087]     Referring to  FIG. 13 , upon receiving a call, the IVR sets the “invalid mailbox number count” equal to zero  2301 . The IVR then increments the “invalid mailbox number count” by one  2302  and cues the caller for a mailbox number  2303 . Upon the caller entering a mailbox number, the IVR queries the field AD_MAILBOX_NUMBER  201  to determine if the mailbox number is valid  2304 . If the mailbox number is invalid, the IVR determines if the caller has exceeded the maximum number of attempts allowed  2305 . If the caller has exceeded the maximum number of attempts allowed, the call is terminated  2306 . If the maximum number of attempts allowed has not been exceeded, the IVR increments the “invalid mailbox number count” by one  2302  and again cues the caller for a mailbox number  2303 .  
         [0088]     If the mailbox number is valid, the IVR queries the field AD_ORIGIN  211  to determine if the ad originated on the Internet  2307 . If the ad originated on the telephone, the IVR plays the ad&#39;s audio greeting  2311 . If the ad originated on the Internet, the IVR uses text to speech to play the ad&#39;s text greeting as placed on the Internet  2308 . The IVR then queries the AD_GREETINGS_TABLE of  FIG. 2  to determine if the Internet advertiser also submitted an audio greeting  2309 . If the query does not find an audio greeting  2310 , the IVR prompts the caller to indicate if he wishes to respond to the ad  2312 . If the query finds an audio greeting  2310 , the IVR plays the audio greeting  2311 . The IVR then prompts the caller to indicate if he wishes to respond to the ad  2312 .  
         [0089]     If the caller elects not to respond to the ad, he is given the option of having the IVR find other ad that are similar to the one he just listened to  2324 . If the caller elects to respond to the ad, the IVR cues the caller to enter his five digit mailbox number or to enter “#” if he does not have a mailbox number  2332 . If the caller indicates that he does not have a mailbox number by entering the “#” key, the IVR assigns the respondent a five digit mailbox number  2327 . For example: “Your five digit mailbox number is 54321.” The mailbox number is then stored  2328  in the field PR_MAILBOX_NUMBER  401 . The IVR then cues the respondent to enter a five digit password  2329 . The password is then stored  2330  in the field PR_PASSWORD  402 . The Ad Database is then updated  2331  to include the date and time the mailbox is created.  
         [0090]     The IVR first cues the caller to record his response  2319 . The IVR then stores the response to a disk file and updates the Ad Database  2321 . Specifically, the IVR creates a new record in the AD_RESPONSE_TABLE of  FIG. 5  populates the fields RSP_MAILBOX_NUMBER  501 , RSP_RMAILBOX_NUMBER  502 , RSP_DATE_TIME  503 , RSP_TYPE  504 , and RSP_FILENAME  505  to indicate the mailbox number of the ad responded to, the mailbox number of the respondent, the date and time of the response, the format of the response, and the location of the response file on the IVR. The field RSP_TYPE  504  is set to VOX to indicate that the audio recording is in the Dialogic .VOX file format. Finally, the field RSP_CONVERSION_FLAG  506  is set to FALSE to indicate that the audio must be converted from the Dialogic .VOX format to create a new audio file in the RealAudio .RA format for playback on the Internet.  
         [0091]     The IVR also creates a new RealAudio .RA file from Dialogic .VOX file and stores the RealAudio file to a disk file on the IWS. Specifically, the IVR creates a new record in the AD_RESPONSE_TABLE of  FIG. 5  and populates the fields RSP_MAILBOX_NUMBER  501 , RSP_RMAILBOX_NUMBER  502 , RSP_DATE_TIME  503 , RSP_TYPE  504 , and RSP_FILENAME  505  to indicate the mailbox number of the ad responded to, the mailbox number of the respondent, the date and time of the response, the format of the response, and the location of the response file on the IVR. The field RSP_TYPE  504  is set to RA to indicate that the audio recording is in the RealAudio .RA file format. Finally, the field RSP_CONVERSION_FLAG  506  is set to TRUE for both the audiotext .VOX file and the RealAudio .RA file to indicate that the audio files do not need to be converted.  
         [0092]     In addition, the mailbox number of the personal ad responded to is placed in a notification queue  2322 , together with delivery information corresponding to the ad, so that the advertiser can be notified that a response has been left for her ad. The delivery information includes the telephone number and e-mail address, if available, of the advertiser to be notified.  
         [0093]     The caller is then asked if he wants the IVR to automatically find other ads that are similar to the one he just responded to  2325 . If the caller declines this option, the call is terminated  2326 .  
         [0000]     Response Matching Via Telephone  
         [0094]     If the caller chooses to have the IVR find other matching ads, the IVR queries the Ad Database to find other ads that are similar to the ad selected by the caller. Specifically, an ad is deemed to be similar if the age in the ad&#39;s profile is within five years of the profile of the ad selected by the caller and if the ads have the same gender and marital status. Its is to be understood that the criteria used to determine a similar ad could vary greatly in kind and quantity.  
         [0095]     If the query does not find any matches, the call is terminated  2326 . If the query returns a match, the caller is returned to block  2307  for processing.  
         [0000]     Responding to an Ad Through the Internet  
         [0096]     An exemplary operation of the system of the present invention, with regard to a specific Internet user responding to a personal ad via the Internet will now be treated to accomplish the process as indicated in  FIG. 14 . First, suppose an advertiser at terminal CT 1  connects to the Internet to respond to a personal advertisement advertised in XYZ newspaper. The assumed Internet user connects to the Internet and inputs a URL, for example: http://www.personal_ads.com, resulting in a connection from the remote terminal CT 1  to a Home Page on the IWS.  
         [0097]     Referring to  FIG. 14 , from the Home Page  2401  on the IWS, the Internet user selects an Ad Response Form  2402 . The Ad Response Form instructs the Internet user to enter the five digit mailbox number of the ad she wishes to respond to  2403 . Upon the Internet user entering her mailbox number, the IWS queries the field AD_MAILBOX_NUMBER in the Ad Database to determine if the mailbox number is valid  2404 . If the mailbox number is invalid, the Internet user is presented with an Invalid Mailbox Number Form  2405 .  
         [0098]     If the mailbox number is valid, the IWS presents the Internet user with a Results Form  2406 . The Results Form  2406  shows the ad the Internet user selected. Specifically, the Results Form shows the twenty word text ad that appears in the newspaper  2407 . In addition the ad contains one or more icons that represent any additional text or multimedia files (audio, video, photograph) for the ad that are available on the IWS and a path to other ads that match the ad to which the Internet user is responding. These icons include an audio icon  2408  to denote the ad&#39;s audio greeting, a still camera icon  2409  to denote a photograph of the advertiser, a video camera icon  2410  to denote a video clip of the advertiser, a paper icon  2411  to denote the ad&#39;s full text greeting, if the ad was placed on the Internet, and a matching icon to denote that the IWS has identified other ads that are similar to the one being responded to  2415 . It is to be understood that these icons are merely representative and that many other possibilities exist to denote the existence of text and multimedia files. By clicking on an icon, the Internet user can view or listen to the associated file. In addition, by selecting a maximize bar  2412 , the Internet user can expand an ad to full page size, as shown in  FIG. 15 . The Internet user responds to an ad by selecting the “Respond” button  2413 .  
         [0099]     When the Internet user selects the respond button, she is transferred to an Ad Response Form  2414 . The Ad Response Form instructs the Internet user to enter her five digit mailbox number  2417  and to complete the response text field  2416 .  
         [0100]     If the Internet user does not have a mailbox number, she is instructed to create one by selecting the “Create New Mailbox” button  2426 . After selecting the “Create New Mailbox” button, the Internet users is presented with a Mailbox Confirmation Page  2418  that assigns the Internet user a five digit mailbox number and a five digit password  2419 . By selecting the “Complete Response” button  2420 , the Internet user can return to the Ad Response Form  2414 . The IWS then updates the Ad Database. Specifically, the IWS stores the Internet user&#39;s new mailbox number and password to the fields PR_MAILBOX_NUMBER  401  and PR_PASSWORD  402  in the AD_PERSONAL_RESPONSE_TABLE of  FIG. 4   2421  along with the date and time the new mailbox is created.  
         [0101]     After completing the Ad Response Form, the Internet user submits the form by pressing the “Submit” button  2422 . The advertiser is then presented with a Response Confirmation Form  2423  which is illustrated in  FIG. 16 . The Response Confirmation Form gives the advertiser information on enhancing her response with an audio message, photograph, or video clip.  
         [0102]     The IWS then stores the response to a disk file and updates the Ad Database  2424 . Specifically, the IWS creates a new record in the AD_RESPONSE_TABLE of  FIG. 5  and populates the fields RSP_MAILBOX_NUMBER  501 , RSP_RMAILBOX_NUMBER  501 , RSP_DATE_TIME  503 , RSP_TYPE  504 , and RSP_FILENAME  505  to indicate the mailbox number of the ad responded to, the mailbox number of the respondent, the date and time of the response, the format of the response, and the location of the response file on the IWS. The field RSP_TYPE  504  is set to TEXT. Finally, the field RSP_CONVERSION_FLAG  506  is set to TRUE to indicate that the text does not need to be converted to a different format.  
         [0103]     In addition, the mailbox number of the personal ad responded to is placed in a notification queue  2425 , together with delivery information corresponding to the ad, so that the advertiser can be notified that a response has been left for her ad. The delivery information includes the telephone number and e-mail address, if available, of the advertiser to be notified.  
         [0000]     Enhancing a Response With Audio, Photograph and Video  
         [0104]     As already indicated, after a text response has been submitted via the Internet, the Internet user is shown a Response Confirmation Form  1501  as shown in  FIG. 16 . The response confirmation form gives the Internet user instructions on how to enhance a response to an ad with audio, video, or a photograph.  
         [0105]     A more detailed explanation of how a respondent submits an audio response, photograph, or video clip via CT 1  will now be given. To submit an audio response, the Internet user first makes an audio recording using a WAV file editor and then saves the file  1503 , for example: response.wav. The Internet user then submits the audio file using e-mail to the recipient&#39;s electronic mailbox on the IWS  1504 , for example: 22345@personals.com  1512 . The Internet user&#39;s audio response is stored to a disk file on the IWS and the Ad Database is updated  1505 .  
         [0106]     Specifically, the IVR creates a new record in the AD_RESPONSE_TABLE of  FIG. 5  and populates the fields RSP_MAILBOX_NUMBER  501 , RSP_RMAILBOX_NUMBER  501 , RSP_DATE_TIME  503 , RSP_TYPE  504 , and RSP_FILENAME  506  to indicate the mailbox number of the ad responded to, the mailbox of the respondent, the date and time of the response, the format of the audio file, and the location of the audio file on the IVR. The field RSP_TYPE  504  is set to WAV to indicate that the audio recording is in the Microsoft .WAV file format. Also, the field RSP_CONVERSION_FLAG  506  is set to FALSE to indicate that the audio file must be converted from the Microsoft .WAV format to create two new audio response files: one in the RealAudio .RA format for playback on the Internet, and another in the Dialogic .VOX format for playback via the telephone.  
         [0107]     The IWS determines if conversion of audio files is needed  1506 , and then creates a new RealAudio .RA file and Dialogic .VOX file from the Microsoft .WAV file  1507 . The RealAudio file is stored on the IWS and the Dialogic file is stored on the IVR. The IWS also updates the Ad Database  1508 . Specifically, for each new audio file, the IWS creates a new record in the AD_RESPONSE_TABLE of  FIG. 5  and populates the fields RSP_MAILBOX_NUMBER  501 , RSP_RMAILBOX_NUMBER  502 , RSP_DATE_TIME  503 , RSP_TYPE  504 , and RSP_FILENAME  505  to indicate the mailbox number of the ad responded to, the mailbox of the respondent, the date and time of the response, the format of the response, and the location of the response file on the IWS. Finally, the field RSP_CONVERSION_FLAG  506  is set to TRUE for both the source audio file (.WAV) and the target audio files (.VOX and .RA) to indicate that the audio files do not need to be converted  1509 .  
         [0108]     To send a photograph in response to an ad, the Internet user first digitizes a photograph using a scanner or takes a photograph with a digital camera and then saves the image to a .GIF file, for example: response.gif  1510 . The respondent then submits the graphic file using e-mail to the recipient&#39;s electronic mailbox, for example: 22345@personals.com  1504 . The respondent&#39;s photo is stored to a disk file on the IWS and the Ad Database is updated  1505 .  
         [0109]     Specifically, the IWS creates a new record in the AD_RESPONSE_TABLE of  FIG. 5  and populates the RSP_MAILBOX_NUMBER  501 , RSP_RMAILBOX_NUMBER  502 , RSP_DATE_TIME  503 , RSP_TYPE  504 , and RSP_FILENAME  505  to indicate the mailbox number of the ad responded to, the mailbox number of the respondent, the date and time of the response, the file format of the photograph, and the location of the file on the IWS. The field RSP_TYPE  504  is set to GIF to indicate that the graphic file is in the .GIF file format. Finally, the field RSP_CONVERSION_FLAG  506  is set to TRUE to indicate that no file conversion is necessary as .GIF is the graphic file format used by the IWS  1506 . It should be noted that file conversion may or may not be necessary depending on what file formats are supported by the IWS and IVR and in which formats the system allows users to submit files.  
         [0110]     To send an advertiser a video clip, the Internet user first digitizes a video clip and then saves the image to a Microsoft .AVI file  1510 , for example: 44567.avi. Other video formats such as Apple Quicktime, or MPEG video could also be used. The respondent then submits the graphic file using e-mail to the recipient&#39;s electronic mailbox, for example: 22345@personals.com  150 . The respondent&#39;s video is stored to a disk file on the IWS and the Ad Database is updated  1505 .  
         [0111]     Specifically, the IVR creates a new record in the AD_RESPONSE_TABLE of  FIG. 5  and populates the fields RSP_MAILBOX_NUMBER  501 , RSP_RMAILBOX_NUMBER  502 , RSP_DATE_TIME  503 , RSP_TYPE  504 , and RSP_FILENAME  505  to indicate the mailbox number of the ad responded to, the mailbox number of the respondent, the date and time of the response, the file format of the video clip, and the location of the video file on the IWS. Specifically, the field RSP_TYPE  504  is set to AVI to indicate that the audio recording is in the Microsoft .AVI file format. Finally, the field RSP_CONVERSION_FLAG  506  is set to FALSE to indicate that the VDOLive file must be converted to the VDOLive format for real time playback on the Internet.  
         [0112]     The IWS determines that the video file must be converted to VDOLive format  1506 . The IWS creates a new VDOLive file from the Microsoft .AVI file and stores the new file to a disk file  1507  on the IWS and updates the Ad Database  1508 . A new record in the AD_RESPONSE_TABLE of  FIG. 5  is created and the IWS populates the RSP_MAILBOX_NUMBER  501 , RSP_DATE_TIME  503 , RSP_TYPE  504 , and RSP_FILENAME  505  fields to indicate the mailbox number of the ad responded to, the date and time of the response, the format of the video file, and the location of the video file on the IWS. Finally, the field RSP_CONVERSION_FLAG  506  is set to TRUE for both record formats (AVI and VDOLive) in the Ad Database to indicate that the video file(s) does not need to be converted  1509 .  
         [0000]     Response Matching Via the Internet  
         [0113]     As previously indicated, if the user selects the matching option  2415  in  FIG. 14 , the IWS queries the Ad Database to find other ads that are similar to the ad selected by the caller. Specifically, an ad is deemed to be similar if the age in the ad&#39;s profile is within five years of the profile of the ad selected by the caller and if the ads have the same gender and marital status. Its is to be understood that the criteria used to determine a similar ad could vary greatly in kind and quantity.  
         [0000]     Notifying an Advertiser of a Response  
         [0114]      FIG. 17  illustrates the notification routine that processes the records placed in the notification queue in step  2322  of  FIG. 13  and step  2425  of  FIG. 14 . In step  3001 , the DBS scans the notification queue to determine if any callbacks are scheduled to be made at the present time. As previously described, each notification record includes the telephone number and e-mail address, if available, of the advertiser to be notified. In step  3003 , the DBS scans the notification record for an e-mail address. If an e-mail address is present, the DBS sends the record to the IWS  3004 . In step  3005 , the IWS sends an e-mail message to the advertiser informing him that a response has been made to his ad. The e-mail message includes a hot link that can be followed to the actual response for those retrieving their e-mail via a browser. Step  3006  sends the record to the IVR. In step  3007 , the IVR dials an advertiser&#39;s telephone number contained in the callback record and waits for a response. If a voice response is not received, then the IVR sends a corresponding message to the DBS. The DBS then marks the time of the attempted callback in the notification queue record, so that a set period of time can be established between callback attempts. Note could also be made if an e-mail message had been sent to avoid sending duplicate notifications. If a voice response is received  3008 , then in step  3009 , then the IVR sends a voice message informing the advertiser that a response has been made to his ad. The voice message also gives a telephone number and Internet address that can be used to retrieve the response. It may be desirable in certain applications to prompt the person who answers the telephone for a password and mailbox number to verify their identity. Also, it may be desirable to actually allow the person to listen to the response during the call.  
         [0000]     Retrieving Messages Through a Telephone  
         [0115]     An exemplary operation of the system, with regard to an advertiser retrieving response messages to his personal ad will now be treated to accomplish the process as indicated in  FIG. 18 . First, suppose an advertiser at terminal T 1  places a call to retrieve messages left in response to his ad. The assumed call involves the advertiser actuating the buttons to input the number 1 900 777 4444, for example. As a result, signals are provided to the public telephone network resulting in a connection from the remote terminal T 1  to the IVR. Using standard DNIS techniques, the IVR associates the called number 1 900 777 4444 with a specific format, for example, a message retrieval format.  
         [0116]     Referring to  FIG. 18 , upon receiving a call, the IVR sets the “logon attempts” equal to zero  2501 . The IVR then increments the “logon attempts” by one  2502  and cues the caller for a mailbox number  2508  and password  2503 . The IVR then queries the Ad Database to determine if the mailbox number and password are valid  2504 . If the entries are not valid, the IVR determines if the caller has exceeded the maximum number of logon attempts allowed  2505 . If the caller has exceeded the maximum number of logon attempts allowed, the call is terminated  2506 . If the maximum number of logon attempts allowed has not been exceeded, the IVR increments the “logon attempts” by one  2502  and again cues the caller for a mailbox number and password.  
         [0117]     If the entries are valid, the IVR then queries the AD_RESPONSE_TABLE of  FIG. 5  to determine if the advertiser has any response messages  2507 . If the advertiser has no response messages, the call is terminated  2506 . If the IVR finds a response message, the IVR queries the field AD_ORIGIN  211  to determine if the response message originated on the Internet  2509 . If the response message originated on the telephone, the IVR plays the audio response message  2513 . If the response message originated on the Internet, the IVR uses text to speech to play the text response message as placed on the Internet  2510 . The IVR then queries the AD_GREETINGS_TABLE of  FIG. 2  to determine if the Internet respondent also submitted an audio response message  2511 . If the query does not find an audio greeting  2512 , the IVR prompts the caller to indicate if he wishes to respond to the ad  2514 . If the query finds an audio greetings  2512 , the IVR plays the audio greetings  2513 . The IVR then prompts the caller to indicate if he wishes to respond to the ad  2514 .  
         [0118]     If the caller elects not to respond to the ad, the IVR queries the AD_RESPONSE_TABLE of  FIG. 5  to determine if the advertiser has any additional response messages  2519 . If an additional response message is found, the caller is returned to block  2509  for processing. If an additional response message is not found, the call is terminated  2520 . If the caller elects to respond to the ad, the IVR cues the caller to record his response  2515 . The IVR then stores the response to a disk file  2516  and updates the Ad Database  2517 . Specifically, the IVR creates a new record in the AD_RESPONSE_TABLE of  FIG. 5  populates the fields RSP_MAILBOX_NUMBER  501 , RSP_RMAILBOX_NUMBER  502 , RSP_DATE_TIME  503 , RSP_TYPE  504 , and RSP_FILENAME  505  to indicate the mailbox number of the system user to whom the response is directed, the mailbox number of the respondent, the date and time of the response, the format of the response, and the location of the response file on the IVR. The field RSP_TYPE  504  is set to VOX to indicate that the audio recording is in the Dialogic .VOX file format. Finally, the field RSP_CONVERSION_FLAG  506  is set to FALSE to indicate that the audio must be converted from the Dialogic .VOX format to create a new audio file in the RealAudio .RA format for playback on the Internet.  
         [0119]     The IVR also creates a new RealAudio .RA file from Dialogic .VOX file and stores the RealAudio file to a disk file on the IWS. Specifically, the IVR creates a new record in the AD_RESPONSE_TABLE of  FIG. 5  and populates the fields RSP_MAILBOX_NUMBER  501 , RSP_RMAILBOX_NUMBER  502 , RSP_DATE_TIME  503 , RSP_TYPE  504 , and RSP_FILENAME  505  to indicate the mailbox number of the ad responded to, the mailbox number of the respondent, the date and time of the response, the format of the response, and the location of the response file on the IVR. The field RSP_TYPE  504  is set to RA to indicate that the audio recording is in the RealAudio .RA file format. Finally, the field RSP_CONVERSION_FLAG  506  is set to TRUE for both the audiotext .VOX file and the RealAudio .RA file to indicate that the audio files do not need to be converted.  
         [0120]     Next, the IVR queries the AD_RESPONSE_TABLE of  FIG. 5  to determine if the advertiser has any additional response messages  2519 . If an additional response message is found, the caller is returned to block  2509  for processing. If no additional response messages are found, the call is terminated  2520 .  
         [0000]     Retrieving Messages Through the Internet  
         [0121]     An exemplary operation of the system of the present invention, with regard to an advertiser retrieving her messages via the Internet will now be treated to accomplish the process as indicated in  FIG. 19 . First, suppose an advertiser at terminal CT 1  connects to the Internet to retrieve messages. The assumed Internet user connects to the Internet and inputs a Uniform Reference Locator URL, for example: http://www.personal_ads.com, resulting in a connection from the remote terminal CT 1  to a Home Page  1701  on the Internet Web Server.  
         [0122]     Referring to  FIG. 19 , from the Home Page  1701  on the Internet Web Server, the advertiser selects a Message Retrieval Form  1702 . The Message Retrieval Form  1702  instructs the advertiser to enter a mailbox number  1703  and password  1704 . The IWS then queries the Ad Database to determine if the mailbox number and password are valid  1705 . If the entries are not valid, the Internet user is presented with an Invalid Mailbox and Password Form  1706 . If the entries are valid  1705 , the IWS queries the Ad Database  1707  to find responses to the advertiser&#39;s ad.  
         [0123]     If there are no responses, the IWS presents the advertiser with a No Responses Form  1709 . If the IWS finds one or more responses, the IWS presents the advertiser with a Personal Ad Messages Form  1710 . The Personal AD Messages Form  1709  shows any messages for the advertiser. Each message shows the date  1712  and time  1713  the message was received and contains one or more icons that represent the contents of the message. A text icon  1714  denotes a text message; an audio icon  1715  denotes an audio message; a still camera icon  1716  denotes a photograph; a video camera icon  1717  denotes a video clip. By clicking on an icon, the advertiser can view or listen to the associated file. The Internet user responds to a message ad by selecting its associated “Respond” button  1718 .  
         [0124]     When the Internet user selects the respond button, she is transferred to an Ad Response Form  1719 . The Internet user creates a response by completing a response text field  1720 . After completing the Ad Response Form, the Internet user submits the form by pressing the “Submit” button  1721 . The advertiser is then presented with a Response Confirmation Form  1722  which is illustrated in  FIG. 16 . The Response Confirmation Form gives the advertiser information on enhancing her response with an audio message, photograph, or video clip.  
         [0125]     The IWS then stores the response to a disk file and updates the Ad Database  1723 . Specifically, the IWS creates a new record in the AD_RESPONSE_TABLE of  FIG. 5  and populates the fields RSP_MAILBOX_NUMBER  501 , RSP_RMAILBOX_NUMBER  502 , RSP_DATE_TIME  503 , RSP_TYPE  504 , and RSP_FILENAME  505  to indicate the mailbox number of the system user to whom the response is directed, the mailbox number of the respondent, the date and time of the response, the format of the response, and the location of the response file on the IWS. The field RSP_TYPE  504  is set to TEXT. Finally, the field RSP_CONVERSION_FLAG  506  is set to TRUE to indicate that the text does not need to be converted to a different format.