Abstract:
A method and system for providing privileged services to preferred customers are disclosed. The method includes collecting a plurality of activities performed by one or more customers in an online mode and/or offline mode, evaluating the plurality of activities performed by one or more customers for building a customer profile, identifying one or more merchants and one or merchant services and one or more merchant offerings analogous to the customer profile to prepare a list of preferred customers among the one or more customers, providing the list of preferred customers to the one or merchants for enabling the one or more merchants to provide privileged services, and providing a list of one or more merchants offering the privileged services to preferred customers for receiving privileged services.

Description:
COPYRIGHT &amp; TRADEMARK NOTICES 
       [0001]    A portion of the disclosure of this patent document may contain material, which is subject to copyright protection. The owner has no objection to the facsimile reproduction by any one of the patent document or the patent disclosure, as it appears in the Patent and Trademark Office patent file or records, but otherwise reserves all copyrights whatsoever. 
         [0002]    Certain marks referenced herein may be common law or registered trademarks of the applicant, the assignee or third parties affiliated or unaffiliated with the applicant or the assignee. Use of these marks is for providing an enabling disclosure by way of example and shall not be construed to exclusively limit the scope of the disclosed subject matter to material associated with such marks. 
       TECHNICAL FIELD 
       [0003]    The present disclosure generally relates to data collection and analysis systems and methods. More particularly, the present disclosure relates to a system and method for tracking and evaluating customer activities to provide privileged services to preferred customers. 
       BACKGROUND 
       [0004]    The statements in this section merely provide background information related to the present disclosure and may not constitute prior art. 
         [0005]    Typically, merchants prefer to attract most of the customers and prefer frequent visits of the customer to their business location or utilize the services offered. Merchants promote their business by providing varied types of on-line/off-line deals and discounts to promote the business and in turn attract the customers to increase the sales. 
         [0006]    Also, most of the customers prefer to purchase or avail services from merchants based on the deals, offerings and also services provided by merchants. The frequency of the customer visiting a business location or the frequency of the customer performing on-line transaction over the merchant portal depends on the quality of service offerings and based on the previous or current offerings or deals or discounts offered by the merchant. 
         [0007]    In the light of afore mentioned discussion, there is a need for a system and method for enabling the merchants in identifying the customers and provide services more efficiently. 
       BRIEF SUMMARY 
       [0008]    The following presents a simplified summary of the disclosure in order to provide a basic understanding to the reader. This summary is not an extensive overview of the disclosure and it does not identify key/critical elements of the invention or delineate the scope of the invention. Its sole purpose is to present some concepts disclosed herein in a simplified form as a prelude to the more detailed description that is presented later. 
         [0009]    A more complete appreciation of the present disclosure and the scope thereof can be obtained from the accompanying drawings which are briefly summarized below and the following detailed description of the presently preferred embodiments. 
         [0010]    An exemplary objective of the present disclosure is to track and evaluate on-line and offline activities of the customer and psychological behavior of the customer. 
         [0011]    Another exemplary objective of the present disclosure is to enable the merchants identify the preferred customers based on the activities performed by the customer and the psychological behavior of the customer to provide privileged services. 
         [0012]    An exemplary objective of the present disclosure is to enable the customers monetize their social influence on social networking domains. 
         [0013]    According to an exemplary aspect the method includes collecting a plurality of activities performed by one or more customers in an online mode and/or offline mode. 
         [0014]    According to an exemplary aspect the method includes evaluating the plurality of activities performed by one or more customers for building a customer profile; 
         [0015]    According to an exemplary aspect the method includes identifying one or more merchants and one or merchant services and one or more merchant offerings analogous to the customer profile to prepare a list of preferred customers among the one or more customers; 
         [0016]    According to an exemplary aspect the method includes providing the list of preferred customers to the one or merchants for enabling the one or more merchants to provide privileged services; and 
         [0017]    According to an exemplary aspect the method includes providing a list of one or more merchants offering the privileged services to preferred customers for receiving privileged services. 
         [0018]    In accordance with one or more preferred aspects, a system configured to perform the above-disclosed methods is disclosed. 
     
    
     
       BRIEF DESCRIPTION OF DRAWINGS 
         [0019]    Other objects and advantages of the present invention will become apparent to those skilled in the art upon reading the following detailed description of the preferred embodiments, in conjunction with the accompanying drawings, wherein: 
           [0020]      FIG. 1A  illustrates an exemplary block diagram of connecting customers and merchants with the system through the networked platforms. 
           [0021]      FIG. 1B  is an exemplary block diagram for collecting spending activities of customers by the system through the networked platforms. 
           [0022]      FIG. 1C  is a diagram illustrating embodiments connected to the system. 
           [0023]      FIG. 1D  is an exemplary block diagram of a system for tracking and evaluating spending activities for identifying preferred customers. 
           [0024]      FIG. 1E  is a diagram depicting multiple channels for establishing between communication the merchant and customer, in accordance with one or preferred embodiments of the present disclosure. 
           [0025]      FIG. 2A  is a diagram illustrating an exemplary user interface displaying customer spending activities. 
           [0026]      FIG. 2B  is a diagram illustrating an exemplary user interface of deals provided to the customer. 
           [0027]      FIG. 2C  is a diagram illustrating an exemplary user interface of reviews provided by the customer. 
           [0028]      FIG. 2D  is a diagram illustrating an exemplary user interface of invitations to be sent by the customer. 
           [0029]      FIG. 2E  is a diagram illustrating an exemplary user interface describing loyalties provided by the merchants in response to the spending activities of the customers. 
           [0030]      FIG. 2F  is a diagram illustrating an exemplary user interface of wishlist of customers. 
           [0031]      FIG. 2G  is a diagram illustrating an exemplary user interface displaying profile of the customer. 
           [0032]      FIG. 2H  is a diagram depicting an exemplary ser interface for gamifying (also referred as improving the profile score) of the customer. 
           [0033]      FIG. 3A  is a diagram illustrating an exemplary user interface provided by the system for merchants. 
           [0034]      FIG. 3B  is a diagram illustrating all exemplary merchant registration user interface. 
           [0035]      FIG. 3C  is a diagram illustrating an exemplary user interface for claiming the business by a registered merchant. 
           [0036]      FIG. 3D  is a diagram illustrating an exemplary user interface directed to claim the business name of the merchant. 
           [0037]      FIG. 3E  is a diagram illustrating an exemplary user interface for login of the registered merchant. 
           [0038]      FIG. 3F  is a diagram illustrating an exemplary user interface for creating a campaign by the merchant. 
           [0039]      FIG. 3G  is a diagram illustrating an exemplary user interface for selecting target customers. 
           [0040]      FIG. 3H  is a diagram illustrating an exemplary user interface of turning customers to loyalist customers. 
           [0041]      FIG. 3I  is a diagram illustrating an exemplary user interface for creating a deal to the preferred customer. 
           [0042]      FIG. 3J  is a diagram illustrating another exemplary user interface for creating a deal to the preferred customer. 
           [0043]      FIG. 3K  is a diagram illustrating another exemplary user interface for creating a deal to the preferred customer. 
           [0044]      FIG. 3L  is a diagram illustrating another exemplary user interface for creating a deal to the preferred customer. 
           [0045]      FIG. 3M  is a diagram illustrating an exemplary user interface displaying merchant dashboard. 
           [0046]      FIG. 3N  is a diagram depicting en exemplary user interface of a merchant for creating precise campaigns. 
           [0047]      FIG. 3O  is a diagram depicting a user interface of merchant viewing customer profile. 
           [0048]      FIG. 4A  is a flow diagram illustrating an exemplary registration process of merchant, according to one or more embodiments of the present disclosure. 
           [0049]      FIG. 4B  is a flow diagram illustrating an exemplary method of claiming merchant&#39;s business, according to one or more embodiments of the present disclosure. 
           [0050]      FIG. 4C  is a flow diagram illustrating an exemplary method of creating a campaign, according to one or more embodiments of the present disclosure. 
           [0051]      FIG. 4D  is a flow diagram illustrating a method of creating a deal to the customers, according to one or more embodiments of the present disclosure. 
           [0052]      FIG. 4E  is a flow diagram illustrating a method of transmitting invitations to privileged customers, according to one or more embodiments of the present disclosure. 
           [0053]      FIG. 4F  is a flow diagram illustrating a method of filtering preferred customers, according to one or more embodiments of the present disclosure. 
           [0054]      FIG. 5A  is a flow diagram illustrating an exemplary method of describing spending analytics of a customer, according to one or more embodiments of the present disclosure. 
           [0055]      FIG. 5B  is a flow diagram illustrating an exemplary method of viewing deals offered by multiple merchants, according to one or more embodiments of the present disclosure. 
           [0056]      FIG. 5C  is a flow diagram illustrating an exemplary method of providing reviews by customer, according to one or more embodiments of the present disclosure. 
           [0057]      FIG. 5D  is a flow diagram illustrating an exemplary method of inviting friends, according to one or more embodiments of the present disclosure. 
           [0058]      FIG. 5E  is a flow diagram illustrating an exemplary method of displaying loyalty of merchants, according to one or more embodiments of the present disclosure. 
           [0059]      FIG. 5F  is a flow diagram illustrating an exemplary method of accessing wish list of the customer, according to one or more embodiments of the present disclosure. 
           [0060]      FIG. 5G  is a flow diagram illustrating an exemplary method of accessing a customer profile, according to one or more embodiments of the present disclosure. 
           [0061]      FIG. 5H  is a flow diagram illustrating an exemplary method of filtering merchants, according to one or more embodiments of the present disclosure. 
           [0062]      FIG. 5I  is a flow diagram illustrating an exemplary method of collecting interests of customer for knowing the psychological behavior data of the customer, according to one or more embodiments of the present disclosure. 
           [0063]      FIG. 6A  is a flow diagram illustrating an exemplary method of analyzing merchants by a system for providing deals to the preferred customers, according to one or more embodiments of the present disclosure. 
           [0064]      FIG. 6B  is a flow diagram illustrating an exemplary method of analyzing customer profiles by a system for providing specified customer list to merchants, according to one or more embodiments of the present disclosure. 
           [0065]      FIG. 6C  is a flow diagram illustrating a method of identifying merchants in a specified geographical location, according to one or more embodiments of the present disclosure. 
           [0066]      FIG. 6D  is a flow diagram illustrating an exemplary method of identifying customers in the specified geographical location, according to one or more embodiments of the present disclosure. 
           [0067]      FIG. 6E  is a flow diagram illustrating an exemplary method of identifying customers and merchants in the specified geographical location and establishing a two way communication, according to one or more embodiments of the present disclosure. 
       
    
    
     DETAILED DESCRIPTION 
       [0068]    It is to be understood that the present disclosure is not limited in its application to the details of construction and the arrangement of components set forth in the following description or illustrated in the drawings. The present disclosure is capable of other embodiments and of being practiced or of being carried out in various ways. Also, it is to be understood that the phraseology and terminology used herein is for the purpose of description and should not be regarded as limiting. 
         [0069]    The use of “including”, “comprising” or “having” and variations thereof herein is meant to encompass the items listed thereafter and equivalents thereof as well as additional items. The terms “a” and “an” herein do not denote a limitation of quantity, but rather denote the presence of at least one of the referenced item. Further, the use of terms “first”, “second”, and “third”, and the like, herein do not denote any order, quantity, or importance, but rather are used to distinguish one element from another. 
         [0070]      FIGS. 1A-1D  are merely an example of one suitable system and is not intended to suggest any limitation as to the scope of use or functionality of the present disclosure. Neither should the system architecture  100   a,    100   b,    100   c,    100   d  be interpreted as having any dependency or requirement related to any single module/component or combination of modules/components illustrated therein. 
         [0071]    Referring to  FIG. 1A  illustrates an exemplary block diagram  100   a  for connecting customers and merchants with the system through the networked platforms. In some embodiments, a merchant or a customer here may be referred as a web user  102   a  or a mobile user  102   b  to communicate with the system for providing privileged services to preferred customers  106  (herein after referred as system  106 ). The privileged services herein may include but is not limited to personalized services on visiting a merchant location, providing a dedicated service manager at merchant location, VIP services at customer location, advance reservations facilities at customer location, personalized deals, personalized loyalty benefits and the like. The system  106  may be accessed through the networked platforms including but not limited to, a web interface  104   a  and/or mobile interface  104   b.  The system  106  may comprise software components or hardware components or combination Thereof. The system  106  may be configured to facilitate the merchants in providing privileged services to the preferred customers based on the activities of the customer and psychological behavior of the customer. Through the description the words registered customers and preferred customers and customers are alternatively used. The activities of customer may include but is not limited to spending activities in on-line and/or off-line mode, social influencing activities and the like, without limiting the scope of the disclosure. The psychological behavior of the customer may include but is not limited to shopping behavior, dining behavior and entertainment preferences, and the like without limiting the scope of the disclosure. 
         [0072]    In some embodiments, the customer may be allowed to register with the system  106  to create a personalized profile. The personalized profile of the customer may include name, contact details, details of credit cards associated with financial intermediary, account number associated with the financial intermediary, personal interests and/or preference and the like without limiting the scope of the disclosure. The personalized profile of the customer is dynamically updated based on the activities of the customer. The registered customer may be allowed to select or filter multiple merchants based on the personalized preferences and/or services offered by the merchants and/or privileges provided by the merchant and/or geographical location of the merchant and the like, without limiting the scope of the disclosure. 
         [0073]    In some embodiments, the merchants may be allowed to register with the system  106  and create merchant profile. Furthermore, the merchants may be allowed to view the profiles of the customers and identify the preferred customers and provide privileged services. 
         [0074]    Also as shown in  FIG. 1A , the system  106  may be further configured to track and evaluate spending activities of the customer by identifying the purchases made by the customer, brands and/or merchant stores associated with the purchases, amounts associated with the purchases and type of financial transactions associated with the purchases at corresponding on-line and/or off-line stores of the merchants. The type of purchase may include but not limited to clothing, grocery, dining, personal care and the like, without limiting the scope of the disclosure. The type of financial transactions may include but is not limited to cash payment, debit card payment, credit card payment and the like without limiting the scope of the disclosure. In some embodiments, based on the activities performed by the customer the system  106  updates the personalized profile of the customer and also generates a profile score. 
         [0075]    In some preferred embodiments, the merchants may be allowed to filter and view the personalized profiles of the customer based on the demographics, geographical location, profile score, financial transactions, social influence, spending analytics, and the like of the customer, without limiting the scope of the invention. 
         [0076]    In some preferred embodiments, the system  106  may be configured to collect customer social influencing capabilities and/or social influencing behavior and/or social influencing activities in one or more social networking domains, networking blogs, private and/or public blogs and the like without limiting the scope of the disclosure. The influencing capability of the customer may be identified by reviewing the number of postings and/or comments and/or reviews of the customer on the one or more social networking domains, networking blogs, private and/or public blogs and also based on number of followers to the customer on one or more social networking domains, networking blogs, private and/or public blogs and the like without limiting the scope of the disclosure. 
         [0077]    In some preferred embodiments, the system  106  may be configured to collect the psychological behavior of the customer. The psychological behavior of the customer may be collected by providing a questionnaire to the customer while registering with the system  106 . 
         [0078]    Referring to  FIG. 1B  is a block diagram  100   b  illustrating a system for collecting spending activities of the customer. In some embodiments, the activities performed by the customer (e.g. purchasing activities) at merchant terminal  110  may be collected by the system  106 . The system  106  may be configured to collect customer financial transaction details  158  from a financial intermediary. The system  106  may also be configured to collect customer spending activities using financial transaction alert services details  156 . 
         [0079]    As shown in  FIG. 1B , in some embodiments, the customer  108  may be allowed to perform on-line transactions through a mobile  104   a  and/or a web browser  104   a.  The spending activities made by the customer  108  with the merchant terminal  110  may be collected by the system  106 . The system  106  may be configured to update the spending activities of the customer  108  in the system  106 . The spending activities of the customer  108  collected by the system  106  may be used to update the profile of the customer and update the profile score of the customer. This enables the system  106 , to dynamically track the spending activities of customer and evaluate the authenticity of the transactions performed by the customer. The transactions performed by the customer may be dynamically evaluated by the system  106  and may be provided to the merchants and thereby enabling the merchants to identify the preferred customers and provide privileged services. The spending activity of the customer may be performed by the customer may not be limited to spending activities at a retail store, spending activities at a restaurant, on-line/off-line purchases and the like without limiting scope of the invention. 
         [0080]      FIG. 1C  is a diagram  100   c  illustrating embodiments connected to the system  106 . In some embodiments, the customer may be enabled to communicate with the system  106  as a web user  102   a  or a mobile user  102   b.  The web user  102   b  communicates with the system  106  through the web interface  104   a  and the mobile user  102   b  communicates with the system  106  through the mobile interface  104   b.    
         [0081]    In some embodiments, the system  106  communicates with a financial intermediary  158  through a data communication interface  154  to collect the financial transactions of the customer. The financial intermediary may be referred to a bank customer holding a bank account and/or credit card and/or debit card. The financial transactions details  158   b  are collected by the system  106  through the network adaptor  158   a  and the data communication interface  154 . The financial transaction details  158   b  of each customer may be differently identified by correlating with the details of credit cards associated with financial intermediary, details of credit card associated with financial intermediary, account number associated with the financial intermediary  158 . 
         [0082]    In some embodiments, the system  106  may also be configured to collect the spending activity details using the financial transaction alerting services. The financial transaction alert services may be referred to transaction alert services provided by the credit card service provider, debit card service provider. For example the financial transaction alerting services may be referred visa alert services, MasterCard alert services, Maestro card alert services and the like without limiting the scope of the disclosure. On performing a financial transaction by the customer at merchant terminals, the financial transaction alerting gateway  156  updates the financial transaction details  156   b  to the system  106  through the network adaptor  156   a  and the data communication interface  154 . 
         [0083]    In some embodiments, the system  106  may be coupled with a SMS/Email gateway  162  through a data communication interface  154 . The SMS/Email gateway  162  may be configured to transmit the SMS/Email to the registered customer account and registered merchant account for the activities performed in the system  106 . The merchant and the customer may receive SMS to a registered contact number and the email may be transmitted to registered email account. Furthermore, the system allows the merchant to transmit deals and loyalties offered to the preferred customer through SMS and/or Email. The system  106  collects the SMS/Emails  162   b  transmitted to the customer and merchant through the network adaptor  162   a.    
         [0084]    As shown in  FIG. 1C , the social media gateway  160  configured to collect social influence activities  160   b  of the customer. The social influence activities  160   b  of the customer performed on one or more social networking domains and the social activities of the customer performed on the registered user account of the system  106  are collected by the system  106  through a data communication interface and the network adaptor. The one or more social networking domains may include but not limited to Facebook, Twitter and Linkedin and the like through network adaptor  160   a.  In some embodiments, the social activities of the customer may be monetized .i.e. the system  106  may be configured to track the social activities of the customer performed the on one or more social networking domains and/or within the system  106  and monetize the activities by providing rewards. 
         [0085]      FIG. 1D  is a diagram  100   d  illustrating preferred embodiments of the system  106 . The preferred embodiments of the system  106  may include software components or hardware components or combination thereof. The system  106  may include a customer registration unit  112  for enabling customers to register with the system  106 . As shown in  FIG. 1D , a merchant registration unit  114  included in the system  106  may be configured to enable the merchants to register with the system  106 . 
         [0086]    As shown in  FIG. 1D , a customer score generating unit  116  may be configured to generate a score for each individual customer based on the spending activities of the customer, and/or social influences of the customer, without limiting the scope of the disclosure. The generated score may be updated in the customers profile and may be made available to the merchant in recognizing and categorizing the preferred customers. The deal generating unit  118  included in the system  106  may be configured to provide deals to the preferred customers. 
         [0087]    Also as shown in  FIG. 1D , the system  106  may also include a customer filtering unit  122 . The customer filtering unit enables the merchant to filter and view the profiles of the customers based on one or more parameters. The one or more preferred may include but are not limited to customer demographics, interests, profile score and the like for categorizing and identifying the preferred customers. The system  106  may also include a merchant filtering unit  124  for enabling the customers to filter the merchants based on one or more parameters. The one or more parameters may include but are not limited to location of the customer, services offered by the merchants, customer ratings, deals offered by the merchant and the like. Further, the system  106  may also include a user prioritizing unit  120  for enabling the merchants to prioritize the filtered customers for providing privileged services. For example among the filtered customers, the highest profile score customer may be provided enhanced privileged services. 
         [0088]    In some embodiments, the system  106  may further include a customer profile gamifying unit  126 . The customer profile gamifying unit  126  may be configured to dynamically build customer profile. The profile score scale depicts the current profile score of the customer. The profile score of the customer may increase based on the purchases, spending, social sharing and the like without limiting the scope of the disclosure. For example by setting up the profile the customer may earn 200 points, by sharing information the customer may earn 200 points, by performing an activity the customer may earn 200 points, and by spending at a merchant also the customer may earn 200 points. In some embodiments, based on the score the customer may be provided with badges including but not limited to Activity Czar, Social Mogul and Review Prince. 
         [0089]    Also as shown in  FIG. 1D , the system  106  includes a loyalty generating unit  128  configured to generate loyalties by the merchants. The merchants may generate loyalties to the preferred customers based on activities performed with the corresponding merchant. 
         [0090]    As shown in  FIG. 1D , the system  106  may also include a transaction based review authenticating unit  130 . The transaction based review authenticating unit  130  enables the customers to write authenticated reviews. The transaction based review authenticating unit  130  generates a review authentication code in response to the user performing an activity with the merchant. The generated authenticated code is transmitted to as SMS/Email to the merchant account. The customer while providing a review to the merchant, the transaction based review authenticating unit  130  prompts the customer to enter the generated authentication code to complete the process of review writing. This enables the merchants to collect authenticated reviews from the customers, 
         [0091]    As shown in  FIG. 1D , the system  106  may also include a review collecting unit  132  for collecting the reviews provided by the multiple customers. The reviews authenticated by the transaction based review authenticating unit  130  are collected by the review collecting unit  132  may be provided to the merchant. The reviews provided by the customers may be viewed by the merchant through a review viewing unit  134 . 
         [0092]    In some embodiments, the system  106  may also include a geo-fenced customer identifying unit  136 . The geo-fenced customer identifying unit  136  enables the merchants to locate and identify the presence of customers in a specified geo-fenced location, The system  106  may also include a geo-fenced merchant identifying unit  138 . The geo-fenced merchant identifying unit  138  enables the customers to identify the merchants available in the specified geo-fenced location. 
         [0093]    Further as shown in  FIG. 1D , the system  106  may also include a customer data collecting unit  140 . The customer data collecting unit  140  may be configured to collect customer activities and psychological behavior data to build the customer profile and update the profile score of the customer. 
         [0094]    As shown in  FIG. 1D , the system  106  may also include customer activities analytics generating unit  142 . The customer activities analytics generating unit  142  may be configured to generate pictorial representations of the activities performed by the customer. For example, for the spending activities of the customer activities analytics generating unit  142  may generate a pie-chart depicting details of the purchases, types of purchases, details of the merchant with whom a purchase is made and the like, without limiting the scope of the disclosure. 
         [0095]    In some embodiments, the system may include customer activities analytics viewing unit  144 . The customer activities analytics viewing unit  144  enables the merchants to view the pictorial representations of the customer activities. 
         [0096]    The system  106  may also include a customer database unit  148 . The customer database unit may be configured to store the created profile of the customer, activities of the customer, generated analytics of the customer, reviews provided by the customer and the like. 
         [0097]    In some embodiments, the merchant profile, services offered by the merchant, reviews provided to the merchant by each individual customer and the like may be stored in a merchant database  146 . 
         [0098]    As shown in  FIG. 1E , the system  106  may be configured to establish a two way communication between the merchant  103  and the customer  105 . In some preferred embodiments, the different means for establishing a communication between the merchant  103  and the customer  105  may include but it not limited to Daily Email Blast  107 , After purchase ask for Review  109 , Coupon review  111 , Recommended coupons/offers for future purchases  113 , Relevant offers  115 , Personalized deals  117 , Deals based on your merchant viewing history  119 , Based on your search history  121 , and Purchase history  123 . 
         [0099]      FIG. 2A  is a diagram  200   a  illustrating an exemplary user interface displaying customer spending activities. The spending activities of the customer collected from the financial intermediary gateway and the financial transaction alerting gateway are used to understand the spending behavior of the customer and generate pictorial representation of spending activities. In some embodiments, the user interface  200   a  includes a header  202  along with a search bar  204  used to search deals, businesses, reviews, loyalty programs and the like without limiting the scope of the disclosure. The user interface  200   a  may be configured to display the complete spending activities graph  208  of the customer as a summary. The spending activities graph may represent different types of spending details which may include but are not limited to automotive expenses, hobbies, business miscellaneous, child/dependent expenses, gifts, entertainment, office supplies, home maintenance, home improvement, on-line services, gasoline/fuel, health care/medical, groceries, utilities, personal care, insurance, general merchandise, travel, restaurants/dining and clothing/shoes. 
         [0100]    Also as shown in  FIG. 2A , the user interface  200   a  may also be configured to display the amount spent for each category as a list  210 . For example, the list includes amount spent for clothing/shoes is $5969 and the amount saved can be $144, for restaurants/dining amount spent is $2442 and amount saved can be $438, travel amount spent is $1610 and saved can be $140 and the like. The other side  206  of the graph  208  may also be configured to display accounts used for payment of the purchased products and also the total amount saved by the customer. The accounts may include but not limited to credit card and/or debit card (for example bank of America credit card, discover card) and the like. The numeral  212  displays the list of description for the each individual purchase. The list may include date, description including transaction id number, likes or dislike, amount, category of purchase. 
         [0101]    Further as shown in  FIG. 2A , in some embodiments, the spending activities graph  208  may also be further divided for displaying the category, percentage of amount spent and amount spent. The user interface  200   a  also displays the graph  208   a  of the merchants for the selected category and may also display the list  210   a  of the different merchant names of the selected category. For example if the selected category is clothing/shoes the corresponding graph related to merchants of the graph is displayed and the purchase made with the corresponding merchant is listed as  210 . The user interface also displays the graph  208   b  for the spending activities by category of clothing/shoes i.e., for women clothing, sports bars, pubs, American (new), fashion, accessories, leather goods, men&#39;s clothing and the like, without limiting the scope of the disclosure. 
         [0102]    Also further as shown in FIG  2 A, the graph  208   b  may also display the list  210   b  of the different categories and the amount spent for the specified category. For example, women&#39;s clothing spent amount as $3454 and amount saved can be $74, department stores spent amount is $2801 and amount saved can be $41 and the like. Also the detail of the purchase for the selected category is displayed at  212  with date, description, likes or dislikes, amount and type of category. 
         [0103]      FIG. 2B  is a diagram  200   b  illustrating an exemplary user interface of deals provided to the customer. The user interface  200   b  may be configured to display personalized deals offered by various merchants at  216 . The personalized deals offered by merchant for different categories may be displayed by selecting a specific category from a list of categories  214  on the user interface  200   b.  Thus based on the selected category the personalized deals corresponding to the category may be displayed at  216 . The personalized deals offered may be displayed along with the reviews, percentage-off, location and the like without limiting the scope of the disclosure for enhancing the interest of the customer to accept the deal. 
         [0104]    Also as shown in  FIG. 2B , the user interface  200   b  may also be configured to display the deals sponsored by each individual merchant of different categories of sponsored deals at  218 . The sponsored deals  218  may not be restricted to current selection of category, but also may be dependent/independent on the spending activities of the customer. 
         [0105]      FIG. 2C  is a diagram  200   c  illustrating an exemplary user interface of reviews provided by the customer. The user interface  200   c  may also be configured to display the reviews provided the customer at  220 . The system  106  authenticates the customer to write review for the visit of the store/service provided by the merchant and also displays the reviews provided by the customer as list at  222  on the user interface  200   c.  The reviews displayed at  222  may include but is not limited to the past reviews, days ago and months ago, which can be further modified by clicking the edit review button or by adding the photos/pictures/images and the like. 
         [0106]      FIG. 2D  is a diagram  200   d  illustrating an exemplary user interface of invitations to be sent by the customer. The user interface  200   d  may to display the statistics of the customer and the system  106  at  224 . The statistics may include the members  224   a  included in the system  106 , invitations sent by the corresponding customer at  224   b,  friends joined at  224   c  and the like, without limiting the scope of the disclosure. 
         [0107]    As shown in  FIG. 2D , the user interface  200   d  displays the process of sending invitations to multiple friends at  226  through a link or by directly inviting friends. In some embodiments, the customer can copy and paste the provided link for the each individual friend for inviting. In some embodiments, the invitation can be sent by selecting any of the invitation tool from the list of tools (e.g., gmail, yahoo, facebook, linkedin, twitter, AOL, pinterest). In some embodiments, the invitation can also be sent by manually adding the email id of the each individual friend. Further the user interface  200   d  also displays the live updates of the activities of the customer at  228 . The activities may include but may not be limited to invitations accepted by friend, the amount saved from the bill is added, comments for the reviews and the like. Also the user interface  200   d  clearly displays the invitation list  230 , which includes the email id of the friends and status of their response for invitation. 
         [0108]      FIG. 2E  is a diagram  200   e  illustrating an exemplary user interface describing loyalties provided by the merchants in response to the spending activities of the customers. The loyalty leader board  232  may be configured to display the various loyalty programs of the merchants of different types. Also the loyalty leader board  232  may also display the savings summary  234  describing the complete total saving missed by the customer along with the other details if required. The sponsored deals  218  from featured merchants may also displayed as the savings summary  234 . The merchants may initiate individualized loyalty campaigns for the preferred customers. The individualized loyalty campaigns and the associated benefits may be displayed on the profile page of the customer. The merchants may also provide additional reward points in response to activities of the customer in the individualized loyalty campaigns. The activities of customer may include but not limited to, spending activity with the merchant and/or competitor merchant, check-in to the merchant store, writing a review to the merchant, referring friends to the merchant, sharing on the social networking platforms and the like. 
         [0109]      FIG. 2F  is a diagram  200   f  illustrating an exemplary user interface of wishlist of customers. The user interface  200   f  displays the wish list of  236  of customers. The wishlist may represent information but is not limited to the merchant store, added date, likes provided to the merchant, description of the merchant and the reviews of the merchant. The merchant added in the wish list can be shared with any friends or used for present purchases. Also the user interface  200   e  may also represent the savings summary  234  describing the complete savings of the customer till date and present day reviews provided by the customer  222 . 
         [0110]    Also as shown in  FIG. 2F , the user interface  200   f  may include the list of categories  214  to be selected for viewing the specified deals/offers of the selected category. The deals sponsored  218  to the customer may also be displayed on the user interface  200   f  as a notification. 
         [0111]      FIG. 2G  is a diagram  200   g  illustrating an exemplary user interface displaying profile of the customer. According to preferred embodiments of the present disclosure, the user interface  200   f  may display the profile of the customer  240  including the details such as member since, referral URL, deals used, reviews, comments and friends and also the percentage of the profile, without limiting the scope of the disclosure. 
         [0112]    As shown in  FIG. 2G , the account information  240  may also displayed along with profile details such as first name, last name, and mobile number, date of birth, address, city, state and zip code. The interface may display the statistics  238  of the system  106  and the customer including the display of activities  228  performed by the customer. 
         [0113]    Referring to  FIG. 2H  is a diagram  200   h  depicting an exemplary user interface for gamifying (also referred as improving the profile score) of the customer. The profile score scale  244  depicts the current profile score  246  of the customer. The profile score of the customer may increase based on the spending activities. For example by setting up the profile  248  the customer may earn  200  points, by sharing information  250  the customer may earn  200  points, by performing an activity  252  the customer may earn  200  points, by spending at a merchant  264  also the customer may earn  200  points. In some embodiments, based on the score the customer may be provided with badges including but not limited to Activity Czar  256 , Social Mogul  258  and Review Prince  260 . 
         [0114]      FIG. 3A  is a diagram  300   a  illustrating an exemplary user interface provided by the system for merchants. According to preferred embodiments of the present disclosure, the user interface may include a header  302 . In some embodiments, the merchant may have an availability of knowing the functionalities of system before registration. The overview may be described by various tabs which may include but not limited to benefits tab  302   a  of the system, how it works tab  302   b  (working process of system), advantages tab  302   c,  FAQ tab  302   d,  signup tab  302   e  and login tab  302   f.    
         [0115]    As shown in  FIG. 3A , the benefits tab  302   a  may display the details of precise campaign, effective communication and loyalty benefits. The precise campaign details describes that the system allows the merchant to target the respective advertisement campaigns specifically at customers that they would like to visit their store or providing customer benefit services. The effective communication can be achieved by establishing a two way channel between customers and merchants through the system for understanding the customer preferences and further plan promotions to the respective customers. The loyalty benefits may be provided to the different size of business merchants by helping the merchant to setup an affordable and easy to implement loyalty program to retain and reward existing customers and by allowing the customers to redeem the individualized loyalty points associated with the universal loyalty card. 
         [0116]    Also as shown in  FIG. 3A , the user interface  300   a  displays a nip and tuck of check-ins  306  for both the customers and merchants by logging into their own profiles. The customer check-in may provide a benefit of receiving personalized deals simply by signing up and later by just visiting through the door of merchant. Similarly the merchant check-in may benefit the merchant by providing free access of nano level customer analytics to recognize the preferred customers for their business and help the merchant to plan better campaigns and personalized services. 
         [0117]    Further as shown in  FIG. 3A , the user interface  300   a  also displays a brief view of the working process of the system. The process describes that after registration the merchant may be enabled to post an advertisement/deal to the selected preferred customers. The preferred customers may be selected based on the spending habits, manually customized filters and analytically predicted requirements, likes and dislikes and the like. Thus the provided deals would increase the sales of the merchant and further pay the system after getting the customers from it. Also, the customer signup with the system completes the profile and the system analyzes spending parameters of the registered customer by screen the various user accounts such facebook, twitter, payment gateways, and the like, without limiting the scope of the disclosure. Then the proprietary algorithm measures the spending activities of the customer, which would be helpful in scrutinizing the preferred customers by the merchants. 
         [0118]    Also further as shown in  FIG. 3A , the user interface  300   a  displays the advantages/comparisons  310  of the conventional system and the current system  106  ( FIG. 1A-FIG .  1 D). The comparison may be done with the spending activities and also with demographics, social influence, intent to purchase, repeat business, brand attractiveness and distinguishing factor. These features can be compared with conventional systems like groupon, google words, facebook advertisement, other deals website and the like, without limiting the scope of the disclosure. Further the user interface  300   a  also discloses the various replies provided for the top queries  312  provided by the customers. The queries may include the process of creating an advertisement or campaign in the system, cost to advertise on the system, best practices for writing the advertisement, advertisement targeting options, directing procedure on clicking the advertisement posted by merchant and the like, without limiting the scope of the disclosure. 
         [0119]      FIG. 3B  is a diagram  300   b  illustrating an exemplary merchant registration user interface. According to a non limiting preferred embodiment of the present disclosure, the user interface  300   b  may includes a login tab  314  displayed over the header bar  302 , which may be used for logging the registered merchant to access the profile. The registered merchants may be enabled to access the merchant profile pages such as analytics page, reviews provided by the customer, services offered and the like, without limiting the scope of the disclosure. 
         [0120]    As shown in  FIG. 3B , the user interface  300   b  may also display a user registration menu  316  to register the new merchants with the system  106 . The authentication details may include business name, category of business, business address, first name of the merchant, last name, contact number, email id and the like, without limiting the scope of the disclosure. Thus the provided details are used to register the merchant with the system  106  and also further enable the merchant to login with the provided authentication details for accessing the corresponding page. 
         [0121]    Further as shown in  FIG. 3B , the user interface  300   b  may also display additional information  318  which may be related to the loyalty of the system  106  such as the registration with the system is of no cost, the offers provided by the system are relevant and customized specially for the specified merchant and also that each individual registered customer is privileged at their favourite merchant location. 
         [0122]      FIG. 3C  is a diagram  300   c  illustrating an exemplary user interface for claiming the business by a registered merchant. According to preferred embodiments of the present disclosure, the user interface  300   c  may also display a search option  320  used to enter the pre-populated business name  320   a  along with a pre-populated city and state  320   b  to claim the business with the system. The provided pre-populated business name  320   a  with the pre-populated city and state  320   b  may be analyzed by the predefined data stored in the system and display a list of matching references of the business over a search result  322 . 
         [0123]    As shown in FIG,  3 C, the user interface  300   c  may also include a navigation option  324  to navigate the registered merchant in claiming their business. The navigation option  324  may be configured to provide the process of claiming the business. For example, if the merchant enters a business name with the specified geographical location of the business, if the business is already listed in the system by the user or by popularity, a simple click “claim it” option  324   a  provided with the business name listed from the matched results in the search result display  322  is used to claim the business. In some embodiments, if the entered business name is not found in the search results, the merchant may manually add it by using the icon “Add it Now”  324   b  provided at the bottom of the search result  322  and may select “increase sales ” option  324   c.    
         [0124]      FIG. 3D  is a diagram  300   d  illustrating an exemplary user interface directed to claim the business name of the merchant. According to a non limiting preferred embodiment of the present disclosure, as mentioned in the above  FIG. 3   c , if the business name is not found in the list of search results, the business may be manually added through a icon “Add it Now”. Thus the process of claiming the new business name is illustrated by the user interface  300   d  over a business claiming option  326  by providing a required authentication details to claim the business name. 
         [0125]    As shown in  FIG. 3D , the authentication details required to claim the business name may include but is not limited to pre-populated business name, pre-populated business contact number, pre-populated email, pre-populated website address, pre-populated city, pre-populated state, pre-populated zip code and pre-populated website name and the like. Also along with all the authentication details the merchant may also be allowed to select multiple categories up to a predefined limit which may include but not limited to six and share the information about the business over the specified block. Further, based on the interest of the merchant the system also transmits emails, merchant news, products and services and the like to the specified merchant. Also further along with the authentication details of business name, the personalized credentials such as first name, last name, personal email, mobile number, and password, confirm password and the like are also received from the merchant and confirmed to continue for claiming the business name. 
         [0126]      FIG. 3E  is a diagram  300   e  illustrating an exemplary user interface for login of the registered merchant. According to a non limiting preferred embodiment of the present disclosure, the user interface  300   d  may be presented after the complete registration of the merchant by claiming the business name for logging into the system. The merchant is enabled to login into the system by providing the specified authenticated details such as user name and password in the login tab  314 . 
         [0127]      FIG. 3F  is a diagram  300   f  illustrating an exemplary user interface for creating a campaign by the merchant. According to preferred embodiment of the present disclosure, the merchant selects a campaign from a predefined list of campaigns  328  provided by the system  106 . The list of campaigns  328  may include but is not limited to campaign for social influencer&#39;s  328   a , campaign for big spenders  328   b,  campaign for loyal customers  328   c,  and system customized campaign  328   d  and the like. Prior to selecting a campaign the complete details of the selected campaign may be provided by the system to the merchant for confirming and proceeding further. 
         [0128]    Also as shown in  FIG. 3F , the user interface  300   f  also illustrates the process after selecting a campaign. Thus based on the campaign selected, the target customers may be selected and deals or offers are provided to the corresponding customer. 
         [0129]      FIG. 3G  is a diagram  300   g  illustrating an exemplary user interface for selecting target customers. The target customers here may be referred to preferred customers. According to a non limiting preferred embodiment of the present disclosure, the user interface  300   g  is directed after selecting a campaign as mentioned in  FIG. 3F . The user interface  300   f  is directed to select target customers related to the specified campaign by entering the selected campaign name and a category of business from multiple predefined categories. 
         [0130]    As shown in  FIG. 3G , the user interface also enables the merchant to set the parameters of spending range for different category of businesses for targeting the customers in the specified range represented by  330 . The user interface  300   g  discloses only five different categories of spending range, which is not limited. Thus based on the categorized customers in the specified range, the maximum numbers of elite customers are targeted to provide deals. The targeted percentage of customers may be displayed over the user interface  300   g  at prediction block  332 . 
         [0131]    Also as shown in  FIG. 3G , the targeted customers may also be further filtered by providing some other geographical parameters mentioned in the parameters list represented by  334 . The geographical location parameters may include in selecting multiple states, multiples cities of the selected states, zip codes of the selected cities, radius from the current location such as 5 miles, 10 miles and the like. Further along with the range of big spenders, the start date and end date is also added to filter the customers in the specified range, demographics are also added, social influencers or any other option may also be selected in filtering the targeted customers. Also further, the user interface provides few tips  336  related to the system  106 . 
         [0132]      FIG. 3H  is a diagram  300   h  illustrating an exemplary user interface of turning customers to loyalist customers. The loyal customers here may also be referred as preferred customers. According to a non limiting preferred embodiment of the present disclosure, the loyal customers are firmed by providing best services by assigning a dedicated service manager to the privileged customer. The merchant is enabled to select a dedicated service manager to the each individual privileged customer by providing a specified manager first name, last name, contact number and email address represented by  338 . In some embodiments, based on the interest of the merchant multiple numbers of the dedicated service managers may also be assigned to the single preferred customer. 
         [0133]    As shown in  FIG. 3H , the details of the selected dedicated service manager are displayed at  342  as manager name, email id of manager and contact number of the manager along with the respective executive name and number. Also as shown in  FIG. 3H , the customer service  340  may also be displayed on the user interface  300   g  to indicate service offered to the customer. 
         [0134]      FIG. 3I  is a diagram  300   i  illustrating an exemplary user interface for creating a deal to the preferred customer. According to preferred embodiments of the present disclosure, the user interface  300   i  may be used to create deal for the preferred customer. The merchant may be enabled to create a deal for the specified customer at  344  by writing the service and deal details with deal title and summary of the deal. For example, the deal title can be written as “$65 to $105 worth meal” and the summary can be “special thanks giving dinner”. Also along with the deal title entered by the merchant, the corresponding image offered is also displayed on the user interface. 
         [0135]      FIG. 3J  is a diagram  300   j  illustrating another exemplary user interface for creating a deal to the preferred customer. According to embodiments of the present disclosure, the merchant may be enabled to create deal for the privileged customer as shown in  FIG. 3I  and further enabled to upload photos and videos represented by  344  corresponding to the created deal. 
         [0136]      FIG. 3K  is a diagram  300   k  illustrating another exemplary user interface for creating a deal to the preferred customer. According to preferred embodiments of the present disclosure, the merchant may also further provide price and discount details of the created deal represented by  348 . For example the initial price of the deal can be $65 and in discount the same can be offered to the preferred customer for only $30. 
         [0137]      FIG. 3L  is a diagram  300   l  illustrating another exemplary user interface for creating a deal to the preferred customer. According to preferred embodiments of the present disclosure, the merchant may also provide the geographical location details and redeem options represented by  350  for the deal created to the preferred customer. For example the location details can be flat number, street name, road name, city name, country, pin code and the redeem options can be provided by entering the coupon number. The redeem options can be selected by the merchant for enabling the customer to pay for the deal. The redemption may also be availed using the universal loyalty card. In some embodiments the redeem option selected by the merchant by entering the coupon code. In some embodiments, the redeem option selected by the merchant, enables the customer to pay the complete amount for the deal and the difference amount after deducting the commission from the paid amount is returned to system  106 . In some embodiments, the redeem options selected by the merchant may enables the customer to pay the half amount to the merchant and the remaining amount directly to the system  106 . 
         [0138]      FIG. 3M  is a diagram  300   m  illustrating an exemplary user interface displaying merchant dashboard. According to preferred embodiments of the present disclosure, the dashboard of the merchant may display a header bar  302  with the name of the merchant and information represented by  308  that the merchant has successfully created merchant campaign. 
         [0139]    As shown in  FIG. 3M , the user interface  300   m  may also display a campaign list  352  comprising at least three campaigns. The campaign list  352  is displayed along with the campaign name, campaign type, parameters, privileges and offer. For example the campaign list  352  may include campaign name as the system name, campaign type as big spenders, parameters as spending range, type of privileges offered to the customer can be selected, and offer may be referred as providing $65 for $105 worth meal. Similarly the three different campaigns may also be displayed in the campaign list  352 . 
         [0140]    Also as shown in  FIG. 3M , the user interface  300   m  may enable the merchant to complete profile represented by  354   a  by filing the personalized credentials and security settings. The merchant also enabled to complete business profile by providing map location  354   b,  address and upload the images  354   c  related to the offers provided to the privileged customers. The user interface  300   m  also includes a billing information  356  used to enable the merchant to fill the payment details to set up the campaign. The payment details include selecting the type of card such as visa, master card, amex and discover and the like and enter the respective authenticated details of the card such as first name on card, last name on card, card number, card valid till, address, city, state, zip code, phone and the like. 
         [0141]    Further as shown in  FIG. 3M , after setting up a campaign, the merchant may be enabled to invite friends represented by  358  by sending the link to the friends or by using the invitation tools such as yahoo, gmail, facebook, linkedin, twitter, AOL, pinterest and the like or by manually inviting the friends by entering the specified mail id of the each individual friend. 
         [0142]      FIG. 3N  is a diagram  300   n  depicting en exemplary user interface of a merchant for creating precise campaigns. As shown in  FIG. 3N  the merchant may be provided with at least two options  359  and  360 . In some embodiments, Option  359  may be used by the merchant to crate instant alerts/advertisements and post to the customer and Option  360  enables the merchants to create planned campaigns. The merchant may use one or filters/triggers to select the merchant. The merchant may select or target the customers based on demographic and geographic, social influence, psychographic, financial, loyalties and the like as a shown in  300 N, without limiting the scope of the disclosure. Demographic and geographic filters/triggers may include but is not limited to gender, age, occupation, education, industry, city, state, country, date &amp; time. Social influence filters/triggers may include but is not limited to social sharing, facebook activity; customer referrals, deal sharing, reviews, sharing tips. Psychographic filters/triggers may include but is not limited to review (good or bad), spending pattern, wishlist, search history, view history, competitor store, purchase. Financial filters/triggers may include but is not limited to disposable income, spending by merchant industry, account balance, spending at a competitor, monthly spending at industry. Loyalties/triggers may include but is not limited to old customers, current customers, lifetime value, last year purchases. 
         [0143]      FIG. 3O  is a diagram  300   o  depicting an user interface of merchant viewing customer profile. The merchant may view consumer analytics  361  which may include but is not limited to transactions, reviews, checkins, grade, loyalty rank, spendability, facebook and twitter activity, reviews and activity levels, statistics and the like without limiting the scope of the disclosure. 
         [0144]      FIG. 4A  is a flow diagram  400   a  illustrating an exemplary registration process of merchant. According to preferred embodiments of the present disclosure, the method of registration starts at step  402   a  by enabling a merchant to register with the system. Next at step  404   a  the merchant is enabled to provide the credentials related to the business such as business name, business category, business address, first name of merchant, last name of merchant, contact number, email id and the like, without limiting the scope of the disclosure. 
         [0145]    As shown in the  FIG. 4A , the provided credentials of merchant are updated in the merchant database at step  406   a  and the confirmation link is sent to the email id of the merchant. Further at  408   a  the confirmation link received by the merchant is activated to login into the system. 
         [0146]      FIG. 4B  is a flow diagram  400   b  illustrating an exemplary method of claiming merchant&#39;s business. The method of claiming the business starts at step  402   b  by enabling the registered merchant to provide pre-populated business name and pre-populated location for searching the predefined businesses available in the database. Next at step  404   b  the results matching the provided pre-populated business name and pre-populated location may be displayed over the user interface of the system for claiming the matched business. 
         [0147]    Further as shown in  FIG. 4B , the registered merchant verifies whether the provided results match the business or not at step  406   b.  If the displayed results match the merchants business at step  406   b  the method continues with step  408   b  in claiming the matched business. If the displayed results do not match the merchant business at step  406   b,  the method continues with step  410   b  in adding the new business, the merchant interested to claim. Thus as shown in  FIG. 4B , in order to claim the new business name, the personalized credentials related to business and the personalized credentials of the merchant to be provided in the specified categories at step  412   b.  The personalized credentials related to business may include, but is not limited to, pre-populated business name, pre-populated business contact number, pre-populated email, pre-populated business address, pre-populated location, pre-populated zip code, pre-populated website name and the like and the personalized credentials corresponding to the merchant may include first name, last name, personal email, mobile number, password, confirm password and the like. Also further, along with the personalized credentials of business, the merchant may also select a category of business at step  414   b  and share the data related to the business briefly. 
         [0148]      FIG. 4C  is a flow diagram  400   c  illustrating an exemplary method of creating a. campaign. According to preferred embodiment of the present disclosure, the method of creating a campaign starts at step  402   c  by enabling the registered merchant to select a campaign from a list of campaigns provided by the system. Next at step  404   c  the selected campaign name and specified business category name may be provided to search for the customers in the respective campaign. 
         [0149]    As shown in FIG  4 C, at step  406   c  the merchant is enabled to set parameters based on the selected campaign to scrutinize the customers in the selected campaign. The customers are scrutinized based on the parameters like amount spent with the respective merchant, number of visits to the merchant and the like. For example if the selected campaign is big spender, the parameters can be the spending range of the customers. In some embodiments, if the selected campaign is social influencer&#39;s, the parameters can be number of influencer&#39;s following the customer and the like. Next at step  408   c,  the merchant also provides advanced parameters including geographical location such as states, cities, zip codes, radius from location and the like and demographics, social influencer&#39;s and similar other options to further the reduce the customers in the specified geographical location. Further at step  410   c,  privileged services list is displayed to the scrutinized customers in the specified campaign. The scrutinized customers may be preferred customers to the merchant. 
         [0150]      FIG. 4D  is a flow diagram  400   d  illustrating a method of creating a deal to the customers. According to preferred embodiments of the present disclosure, the method of creating a deal starts at step  402   d  by enabling the registered merchant to provide the service details and deal details to the preferred customer such as customers selected based on the spending parameters, number of followers, regular visitors and the like, without limiting the scope of the disclosure. Next at step  404   d,  the merchant may also upload the required photos and videos corresponding to the deal and also provide the price details of the respective product/service and discounts for the specified products/services at step  406   d.    
         [0151]    Further as shown in  FIG. 4D , the merchant also provides the complete location details and redeem options corresponding to the deal offered to the customers at step  408   d  for providing an easy move to the customers. Next at step  410   d  the complete details corresponding to the type of campaign created by the merchant, privileged services offered, deals offered to the preferred customers. 
         [0152]      FIG. 4E  is a flow diagram  400   e  illustrating a method of transmitting invitations to privileged customers. According to a preferred embodiment of the present disclosure, the method of transmitting invitations to the privileged customers starts at step  402   e  by enabling the merchant to select preferred customers from the multiple customers. Next at step  404   e,  the selected preferred customer receives an invitation transmitted by the merchant for utilizing the special deals and privileged services. Further at step  406   e,  the received invitation is used by the customer or any other concerned person related to the customer for receiving the provided privileged services. 
         [0153]      FIG. 4F  is a flow diagram  400   f  illustrating a method of filtering preferred customers. According to a preferred embodiment of the present disclosure, the method of filtering preferred customer starts at step  402   f  by enabling the merchant to select a category of customers from multiple categories of customers. Next at step  404   f,  the merchant identifies the selected category of (preferred customer&#39;s availability in the current geographical location. Further at step  406   f,  the identified preferred customers profile is viewed to provide personalized deals and privileged services to the identified preferred customers at step  408   f.    
         [0154]      FIG. 5A  is a flow diagram  500   a  illustrating an exemplary method of describing spending analytics of a customer. According to preferred embodiments of the present disclosure, the method of describing spending analytics starts at step  502   a  by enabling a user to register as a customer with the system. Next at step  504   a,  the registered customer is allowed to access the spending analytics in multiple categories such as clothing/shoes, restaurants/dining, travel, general merchandise, insurance and the like, without limiting the scope of the disclosure. 
         [0155]    As shown in  FIG. 5A , the detailed description for the amount spent on each individual purchase at different categories is displayed over the user interface at step  506   a.  Next at step  508   a,  the customer is also enabled to access the spending analytics with multiple merchants in a specified category and also the analytics corresponding to the subcategories of the main category. For example, if clothing/shoes is the main category, the subcategories may include women clothing, sports bars, pubs, American (New), fashion, leather goods, men&#39;s clothing and the like, without limiting the scope of the disclosure. Thus the analytics corresponding to the merchants in the clothing/shoes category and there subcategories are provided to customer. Further at step  510   a,  the detail description related to the amount spent fir the multiple merchants in a specified category and there subcategories may be displayed over the user interface. 
         [0156]      FIG. 5B  is a flow diagram  500   b  illustrating an exemplary method of viewing deals offered by multiple merchants. According to preferred embodiments of the present disclosure, the method starts at step  502   b  by enabling the customer to access the deal icon provided over the user interface of the customer profile. Next at step  504   b,  the customer is allowed to select a category from multiple categories to view the deals corresponding to the respective category. 
         [0157]    As shown in  FIG. 5B , the system displays various deals corresponding to the selected category at step  506   b  along with the reviews, location, and offer provided and the like based on the spending analytics of the customer. Next at step  508   b  the sponsored deals may also be displayed over the user interface by featured merchants, which may be selected based on the interest of the customer. 
         [0158]      FIG. 5C  is a flow diagram  500   c  illustrating an exemplary method of providing reviews by customer. According to preferred embodiments of the present disclosure, the method of providing reviews starts at step  502   c  by allowing the customer to select a category from multiple categories to provide reviews. Next at step  504   c  the customer is enabled to post a review for the selected category of deal. Further at step  506   c  the posted review may be displayed over the user interface of the customer and also the over the merchants profile along with the specified customer details to identify the posted review. Also further at step  508   c  the posted review may also edited by the customer based on the interest and specific images related to the review can also be added by the customer. Further, the reviews provided by the customer for the merchant are also shared with the customers in communication with the respective merchant at step  510   c.    
         [0159]      FIG. 5D  is a flow diagram  500   d  illustrating an exemplary method of inviting friends. According to preferred embodiments of the present disclosure, the method of inviting friends starts at step  502   d  by enabling the customer to invite friends by transmitting the registration link of the system to each individual friends mail id or by using the invitation tools such as gmail, yahoo, facebook, linkedin and the like or by directly adding the respective friends email id. Next at step  504   d,  the system also displays the statistics of the system and the customer to analyze the members joined in the system through the customer invitations. The statistics may include, but not limited to, number of member registered with the system, invitations sent by the customer, friends joined by the system and like. Further at step  506   d,  the live updates of the activities of the customer on system may also displayed over the user interface, the live updates may include but not limited to invitation accepted by a particular friend, reduced amount of bill added to the customer wish list, comments over the reviews and the like. 
         [0160]      FIG. 5E  is a flow diagram  500   e  illustrating an exemplary method of displaying loyalty of merchants. According to preferred embodiment of the present disclosure, the method of displaying loyalty of merchants starts at step  502   e  by enabling the customer to select a type of category of deal from multiple categories. Next at step  504   e  the system analyzes the customer profile, spending analytics and reviews to generate reward benefits to the customer. The generated reward benefits for the rewards offered by the merchant may be displayed over the user interface of the customer loyalty tab at step  506   e.  The displayed reward benefits include the reviews provided to the merchant, points earned by the customer, balance reward points, rewards made by the customer with specified merchant and the like. The rewards offered to the customers may be targeted rewards or sponsored rewards. 
         [0161]      FIG. 5F  is a flow diagram  500   f  illustrating an exemplary method of accessing wish list of the customer. According to preferred embodiments of the present disclosure, the method starts at step  502   f  by enabling the customer to access the wish list by selecting a type of category of deal from multiple deal categories. Next at step  504   f  the customer may he enabled to add the merchants to the wish list based on the deals offered or privileged services provided by the merchants of different categories. Further at step  506   f  the added wish list corresponding to the selected category of deal is displayed over the customer profile. 
         [0162]      FIG. 5G  is a flow diagram  500   g  illustrating an exemplary method of accessing a customer profile. According to preferred embodiments of the present disclosure, the method starts at step  502   g  by directing the registered customer to complete the profile for receiving better deals and loyalty benefits from multiple merchants registered with the system or from the merchants requested by the customer. Next at step  504   g  the customer may be enabled to access the profile tab for viewing the percentage of the profile. Further at step  506   g  the accessed profile tab may also display the complete profile details such as name, percentage of profile completion, deals used, reviews generated, comments provided, friends added, and member since, along with the live updates for the customer activities. 
         [0163]      FIG. 5H  is a flow diagram  500   h  illustrating an exemplary method of filtering merchants. According to a preferred embodiment of the present disclosure, the method of filtering merchants starts at step  502   h  by enabling a customer to select a category of merchant from multiple categories merchants provided by the system. Next at step  504   h,  the customer analyzes the selected category of merchant availability in the specified geographical location. Further at step  506   h,  the available merchants profile is viewed by the respective customer to notice the privileged services offered by the merchant and the reviews provided by the multiple customers. Thus the selected merchant store is visited by the customer through on-line or off-line for performing transactions at  508   h.    
         [0164]      FIG. 5I  is a flow diagram  500   i  illustrating an exemplary method of collecting interests of customer for knowing the psychological behavior data of the customer. According to a preferred embodiment of the present disclosure, the method starts at step  502   i  by providing predefined questionnaire to customer. Next at step  504   i,  the customer is enabled to provide details to the predefined questionnaire. The provided details are collected by the system at  506   i  and analyzed to provide details of merchants and privileged services offered by the merchant based on the behavioral data of the customer. 
         [0165]      FIG. 6A  is a flow diagram  600   a  illustrating an exemplary method of analyzing merchants by a system for providing deals to the preferred customers. According to preferred embodiments of the present disclosure, the method starts at step  602   a  by receiving deals from merchants registered with the system. Next at step  604   a  the system analyzes the various parameters of the deals received from the merchant which may include but not limited specific spending range, demographics, geographical location, starting date and ending date, social influencing details and the like. 
         [0166]    As shown in  FIG. 6A , the system selects the preferred customers from the specific category of the merchant at step  606   a  and identifies customers profiles matching with the parameters of the deals provided by the merchant at step  608   a  based on the spending analytics of the customer, social influencing details of the customer, number of visits to the merchant, reviews provided and the like. Thus at step  610   a  the system transmits the deals offered by the merchants to the preferred customers. Further the transmitted deals may be displayed over the customer profile at step  612   a.    
         [0167]      FIG. 6B  is a flow diagram  600   b  illustrating an exemplary method of analyzing customer profiles by a system for providing specified customer list to merchants. According to a non limiting preferred embodiment of the present disclosure, the method starts at step  602   b  by analyzing multiple customer profiles registered with the system and the spending analytics of the corresponding customers to transmit the list of customers to the each individual merchant in different categories. 
         [0168]    As shown in  FIG. 6B , at step  604   b  the system identifies the merchant profiles, reviews, parameters, and the like. Matching the customer profiles by considering the spending analytics of the customers in the specific category. Next at step  606   b  the system  106  after finalizing the merchant, the corresponding customer profile is transmitted to the merchant for establishing a two way communication through the system by exchanging deals and reviews. Further at step  608   b  the transmitted customer profiles may be offered with the personalized deals from the respective merchants. 
         [0169]      FIG. 6C  is a flow diagram  600   c  illustrating a method of identifying merchants in a specified geographical location. According to preferred embodiments of the present disclosure, the method starts at step  602   c  by identifying the current geographical location of the customer. Next at step  604   c  the system identifies for the merchants available in the specified geographical location matching with the customer profile. 
         [0170]    Further as shown in  FIG. 6C , the identified list of merchants available in the specified geographical location are transmitted to the customer at step  606   c.  Thus by analyzing the list of merchants, the customer visits the specified merchant to receive privileged services offered by the merchant at step  608   c.  Also further at  610   c  the customer is also enabled to provide the reviews for the respective merchant and the provided reviews are displayed over the user interface of the corresponding customer profile and the respective merchant profile at step  612   c.    
         [0171]      FIG. 6D  is a flow diagram  600   d  illustrating an exemplary method of identifying customers in the specified geographical location. According to preferred embodiments of the present disclosure, the method starts at step  602   d  by receiving the current geographical location of the merchant. Next at step  604   d  the system identifies for the customers available in the specified geographical location matching with the parameters set by the merchant. 
         [0172]    Further as shown in  FIG. 6D , the identified list of customers available in the specified geographical location are transmitted to the merchant at step  606   d.  Thus by analyzing the list of customers, the merchant transmits the deals and loyalty benefits to the respective customer at step  608   d.    
         [0173]      FIG. 6E  is a flow diagram  600   e  illustrating an exemplary method of identifying customers and merchants in the specified geographical location and establishing a two way communication. According to preferred embodiment of the present disclosure, the method starts at step  602   e  by identifying the registered customers and the registered merchants in a geographical location. 
         [0174]    As shown in  FIG. 6E , the system analyzes the customer profiles in the geographical location at step  604   e  and identifies the list of merchants matching with the customer profiles in the respective geographical location at step  606   e.  Further at step  608   e,  the system  106  transmits the customer profiles to the identified merchants for receiving deals, loyalty benefits and services. 
         [0175]    Further as shown in  FIG. 6E , the system  106  identities the merchants available in the corresponding geographical location at step  610   e  and analyzes the predefined parameters set by the merchants at step  612   e.  Thus based on the analyzed parameters, the system identifies the customers matching with the parameters at step  614   e  and transmits the list of customers to the merchants for transmitting deals and loyalty benefits to the customer at step  616   e.    
         [0176]    Also, those skilled in the art can appreciate from the foregoing description that the present disclosure can be implemented in the variety of forms. Therefore, while the embodiments of this disclosure have been described in connection with particular examples thereof, the true scope of the embodiments of the disclosure should not be so limited since other modifications will be apparent to the skilled practitioner upon a study of the drawings and following claims.