Abstract:
Techniques are provided which facilitate mobile applications displaying advertisements on a larger screen space without worrying about screen clutter or interference with application functionality. Motion events are triggered once a computerized device detects a threshold magnitude of tilt along a first, second, and/or third coordinate axis. A graphical display is presented to the user which includes at least one advertisement. Several embodiments of the graphical display include a three-dimensional object and full-screen display which are maintained so long as a magnitude of tilt of the computerized device is detected.

Description:
CROSS-REFERENCE TO RELATED APPLICATIONS 
       [0001]    This application is a continuation of application Ser. No. 13/735,680, filed on Jan. 7, 2013, which is hereby incorporated by reference in its entirety. 
     
    
     BACKGROUND 
       [0002]    With the advent of smart phones equipped with faster data speeds, mobile applications have significantly displaced traditional laptops and desktops as the primary internet browsing access point for many consumers. According to the Pew Internet Project, nearly half (46%) of American adults are smartphone owners. A majority of adult cell owners (55%) now go online using their phones, and 17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device. 
         [0003]    However, advertising through mobile applications has largely been limited due to a variety of reasons. The important mobile application markets like Android and Apple iTunes for iOS devices have strict policies on display advertising. They do not allow applications which use large screen space for advertising, since they cause screen clutter and interference in application functionality. Display advertising on mobile devices is generally shown on small strips either at the bottom or top of the application, or notification areas of the mobile device screen. This technique has a limited effect on the end user due to a small screen size and thus has limited the revenue generation through these ads. There have been many attempts to work around this limitation, but none of the designs have overcome this constraint. 
         [0004]    Accordingly, there is a need for mobile applications which can display advertisements on a larger screen space without worrying about screen clutter or interference with application functionality. 
       SUMMARY 
       [0005]    Some embodiments of the present invention provide systems and methods which take advantage of the particular motion events associated with a mobile device. These events act as additional user inputs for which the user does not make any significant effort. These events, when delivered to the application, have the data of device orientation, like angles of rotation around the three co-ordinate axis. The application can use these angle inputs to trigger display advertisements on the entire device screen when the angles are beyond some threshold, and return to normal display on other angles. 
         [0006]    In some embodiments, the “home” or the first screen of the application may be designed in a special three dimensional appearance (e.g. a rotating cube), which can be rotated through touch screen interaction or device motion events described below. The different faces of the rotating cube can display different features of the application or preview of different screens of the application, with one face reserved for displaying advertisements. By rotating the cube, and selecting a face of the cube, the user can navigate to any screen of the application, including the advertisement screen. The user can come back to home screen through the use of a special “Home” button on the application, visible on all screens of the application. 
     
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         [0007]      FIG. 1  is a distributed computer system according to one embodiment of the invention; 
           [0008]      FIG. 2  is a flow diagram illustrating a method according to one embodiment of the invention; 
           [0009]      FIG. 3  is a flow diagram illustrating a method according to one embodiment of the invention; 
           [0010]      FIG. 4  is a block diagram illustrating one embodiment of the invention; and 
           [0011]      FIG. 5  is a block diagram illustrating one embodiment of the invention. 
       
    
    
     DETAILED DESCRIPTION 
       [0012]      FIG. 1  is a distributed computer system  100  according to one embodiment of the invention. The system  100  includes user computers  104 , advertiser computers  106  and server computers  108 , all coupled or able to be coupled to the Internet  102 . Although the Internet  102  is depicted, the invention contemplates other embodiments in which the Internet is not included, as well as embodiments in which other networks are included in addition to the Internet, including one more wireless networks, WANs, LANs, telephone, cell phone, or other data networks, etc. The invention further contemplates embodiments in which user computers  104  may be or include desktop or laptop PCs, as well as, wireless, mobile, or handheld devices such as smart phones, PDAs, tablets, etc. 
         [0013]    Each of the one or more computers  104 ,  106  and  108  may be distributed, and can include various hardware, software, applications, algorithms, programs and tools. Depicted computers may also include a hard drive, monitor, keyboard, pointing or selecting device, etc. The computers may operate using an operating system such as Windows by Microsoft, etc. Each computer may include a central processing unit (CPU), data storage device, and various amounts of memory including RAM and ROM. Depicted computers may also include various programming, applications, algorithms and software to enable searching, search results, and advertising, such as graphical or banner advertising as well as keyword searching and advertising in a sponsored search context. Many types of advertisements are contemplated, including textual advertisements, rich advertisements, video advertisements, etc. 
         [0014]    As depicted, each of the server computers  108  includes one or more CPUs  110  and a data storage device  112 . The data storage device  112  includes a database  116  and a Detection of Motion Event Program  114 . 
         [0015]    The Program  114  is intended to broadly include all programming, applications, algorithms, software and other and tools necessary to implement or facilitate methods and systems according to embodiments of the invention. The elements of the Program  114  may exist on a single server computer or be distributed among multiple computers or devices. 
         [0016]      FIG. 2  is a flow diagram illustrating a method  200  according to one embodiment of the invention. At step  202 , using one or more server computers, an application for use by a user using a computerized device is provided. In some embodiments, a computerized device includes but is not limited to a mobile device, cell phone, tablet, PDA, or e-book reader. An application is typically installed by a user onto said computerized device on several platforms such as Apple iOS or Android operating systems. 
         [0017]    At step  204 , using one or more computers, information related to an initial orientation of the device along each of a first axis, a second axis, and a third axis is obtained. This information serves as a measurement against any subsequent movements to detect any potential motion event triggered by a change in magnitude of tilt along any of the axes. To illustrate by way of example, a user who has a smartphone and opens a mobile application on his/her smartphone while holding it in his/her hand at a certain initial orientation. Any subsequent movements of the smartphone by the user may trigger a motion event depending on the magnitude of tilt along the coordinate axes with respect to the initial orientation. 
         [0018]    At step  206 , using one or more computers, it is determined whether there exists a magnitude of tilt along each of said first axis, said second axis, and said third axis. This determination is made with respect to the initial orientation. At step  208 , using one or more computers, the user is targeted with a graphical display to be presented at least in part via the device, wherein the graphical display is dependent on maintaining a magnitude of tilt. 
         [0019]      FIG. 3  is a flow diagram illustrating a method  300  according to one embodiment of the invention. At step  302 , using one or more server computers, an application for use by a user using a computerized device is provided. In some embodiments, a computerized device includes but is not limited to a mobile device, cell phone, tablet, PDA, or e-book reader. An application is typically installed by a user onto said computerized device on several platforms such as Apple iOS or Android operating systems. 
         [0020]    At step  304 , using one or more computers, information related to an initial orientation of the device along each of a first axis, a second axis, and a third axis is obtained, wherein the initial orientation of the device is recalculated if the magnitude of tilt along any axis exceeds 180°. This information serves as a measurement against any subsequent movements to detect any potential motion event triggered by a change in magnitude of tilt along any of the axes. The initial orientation is recalculated in the event the device experiences significant movement indicative of a user&#39;s intention of removing a device from idleness to be used, putting a device back into a storage compartment, dropping a phone, or handing a phone to another person. To illustrate by way of example, a user who has a smartphone and opens a mobile application on his/her smartphone while holding it in his/her hand at a certain initial orientation. Any subsequent movements of the smartphone by the user may trigger a motion event depending on the magnitude of tilt along the coordinate axes with respect to the initial orientation. 
         [0021]    At step  306 , using one or more computers, it is determined whether there exists a magnitude of tilt along each of said first axis, said second axis, and said third axis. This determination is made with respect to the initial orientation. At step  308 , using one or more computers, the user is targeted with a graphical display to be presented at least in part via the device, wherein the graphical display is dependent on maintaining a magnitude of tilt and is a three dimensional object capable of being rotated with at least one side representing a display advertisement. 
         [0022]      FIG. 4  is a block diagram  400  according to one embodiment of the invention. The computerized device  402  targets the user with a graphical display wherein the graphical display is a three-dimensional object  404  capable of being rotated with at least one side representing a display advertisement. In this figure, the three-dimensional object  404  is represented as a cube capable of being rotated with at least one of its six faces representing a display advertisement. 
         [0023]      FIG. 5  is a block diagram  500  according to one embodiment of the invention. The computerized device  502  obtains information related to an initial orientation of the device along each of a first axis  504 , a second axis  506 , and a third axis  508 . Motion events are detected based on a magnitude of tilt along each of said first axis  504 , said second axis  506 , and said third axis  508 . 
         [0024]    While the invention is described with reference to the above drawings, the drawings are intended to be illustrative, and the invention contemplates other embodiments within the spirit of the invention.