Abstract:
A web label product comprises a series of folded labels releasably attached to an elongated liner so that the labels may be peeled off at high speeds and applied to a line of fast-moving web material, individual publications such as newspaper sections or magazines, or other articles. The folded labels are directly adhered to the liner without the use of an intermediate base carrier label and are correspondingly adapted for direct application to the articles without an intermediate base carrier label. A number of different embodiments are presented disclosing variations in the way of folding the labels and releasably maintaining them in such folded condition.

Description:
TECHNICAL FIELD 
       [0001]    The present invention relates to labels that are supplied in bulk on web-like liners and, more particularly, to so-called multi-panel “extended note” labels that can be mechanically peeled from their liners at high speeds and applied to rapidly moving newspaper sections, magazines, publications, webs of material or other articles to serve as folded advertisements, coupons, instructions, notes and other types of informational items. 
       BACKGROUND AND SUMMARY 
       [0002]    Currently known extended note labels typically comprise a multi-panel folded document or “note” that is retained in a “pocket” on the adhesive-free front face of a pressure-sensitive carrier label. The outer layer of the pocket is formed by a transparent overlaminate layer that is permanently adhered to both the folded document in the pocket and the front face of the carrier label. This resulting label assembly can be adhered as an advertisement or coupon to a newspaper section or other article using the adhesive-coated back side of the carrier label. When the ultimate customer desires to remove the folded note for inspection or use, he typically must tear a covering portion of the overlaminate and the entire note free from the carrier label and leave the carrier label and remnants of the overlaminate behind on the article. If the carrier label and its adhesive are transparent, text or images on the newspaper or other article beneath the carrier label can still viewed. However, even in that instance the left-over carrier label is still a nuisance and the newspaper cannot be properly recycled due to the presence of the plastic label residue on the newspaper. Moreover, the carrier label and overlaminate add significant cost to the folded note. 
         [0003]    The present invention is directed to an extended note product that can be reliably attached through high-speed mechanical means directly to a wide variety of articles including, for example, individual items of mass publication such as newspapers and magazines, or to continuous webs of such items, without an intervening carrier label, thus avoiding the problems and shortcomings associated with conventional extended note products. In accordance with a preferred embodiment of the present invention, the extended note is in the nature of a folded label having repositionable adhesive on its back side that permits the label to be quickly and cleanly removed from the publication or other article by the ultimate customer and temporarily adhered to some environmental surface, such as the front face of a refrigerator, desk or wall, all without leaving behind any residue on the article. The label is maintained in its folded condition by a number of alternate methods throughout storage, high-speed application to an article, and subsequent handling until intentionally unfolded by the ultimate user. In preferred embodiments, bulk volumes of the labels are carried on web-like liners that can be presented to high-speed label applying machines for peeling the labels from the liners and attaching them to a continuous web of material or a line of rapidly moving individual articles such as newspaper sections, magazines or other items of publication. In other forms of the invention, the adhesive used on the back side of the label may be a permanent adhesive so that once the label is peeled from the liner and applied to the article, it remains permanently attached to the article. 
     
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         [0004]      FIG. 1  is an isometric view of a newspaper section to which a folded label in accordance with the present invention has been applied in order to illustrate one exemplary use of the label; 
           [0005]      FIG. 2  is a fragmentary isometric view of one embodiment of a folded web label product in accordance with the present invention, illustrating how labels may be supplied in bulk on a suitable liner; 
           [0006]      FIG. 3  is an enlarged isometric view of the unfolded label of  FIG. 2  revealing the top side of the label; 
           [0007]      FIG. 4  is an isometric view of the label of  FIG. 2  in a partially folded condition showing some of the adhesive on the back side of the label; 
           [0008]      FIG. 5  is an isometric view of the back side of the label of  FIG. 2 ; 
           [0009]      FIG. 6  is an isometric view of a second embodiment of a folded web label product in accordance with the present invention; 
           [0010]      FIG. 7  is an isometric view of the folded label of  FIG. 6  in a partially unfolded condition to illustrate adhesive used in maintaining the label folded; 
           [0011]      FIG. 8  is an isometric view of the label of  FIG. 6  in a further unfolded condition illustrating additional details of construction; 
           [0012]      FIG. 9  is an isometric view of the top side of the label of  FIG. 6  in a fully unfolded condition; 
           [0013]      FIG. 10  is an isometric view of the back side of the label of  FIG. 6  in a fully unfolded condition; 
           [0014]      FIG. 11  is an isometric view of a third embodiment of a folded web label product in accordance with the present invention, the label being shown partially unfolded; 
           [0015]      FIG. 12  is an isometric view of the top side of the label of  FIG. 11  in a fully unfolded condition; 
           [0016]      FIG. 13  is an isometric view of the back side of the label of  FIG. 11  in a fully unfolded condition; 
           [0017]      FIG. 14  is an isometric view of a fourth embodiment of a folded web label product in accordance with the present invention, one of the labels being illustrated partially unfolded and layers being shown in an exploded condition to reveal details; 
           [0018]      FIG. 15  is an isometric view of the label of  FIG. 14  in a partially unfolded condition; 
           [0019]      FIG. 16  is an isometric view of the top side of the label of  FIG. 14  in a fully unfolded condition; 
           [0020]      FIG. 17  is an isometric view of the back side of the label of  FIG. 14  in a fully unfolded condition; 
           [0021]      FIG. 18  is an isometric view of a fifth embodiment of a folded web label product in accordance with the present invention; 
           [0022]      FIG. 19  is an isometric view of the label of  FIG. 18  in a partially unfolded condition; 
           [0023]      FIG. 20  is an isometric view of the top side of the label of  FIG. 18  in a fully unfolded condition; 
           [0024]      FIG. 21  is an isometric view of the back side of the label of  FIG. 18  in a fully unfolded condition; 
           [0025]      FIG. 22  is an isometric view of a sixth embodiment of a folded web label product in accordance with the present invention; 
           [0026]      FIG. 23  is an isometric view of the label of  FIG. 22  in a partially unfolded condition; 
           [0027]      FIG. 24  is an isometric view of the label of  FIG. 22  in a partially unfolded condition and with layers in an exploded format to reveal details of construction; 
           [0028]      FIG. 25  is an isometric view of the back side of the label of  FIG. 22  in a fully unfolded condition; and 
           [0029]      FIG. 26  is an isometric view of the front side of the label of  FIG. 22  in a fully unfolded condition. 
       
    
    
     DETAILED DESCRIPTION 
       [0030]    The present invention is susceptible of embodiment in many different forms. While the drawings illustrate and the specification describes certain preferred embodiments of the invention, it is to be understood that such disclosure is by way of example only. There is no intent to limit the principles of the present invention to the particular disclosed embodiments. 
         [0031]    Folded labels in accordance with the present invention are preferably produced in large quantities as part of a web label product comprising the labels themselves and an essentially continuous web-type liner to which the labels are temporarily adhered. The labels are designed to be peeled from the liner by conventional label applying machines and applied at high speeds to a variety of articles such as, for example, newspaper sections and other publications (or to fast-moving webs of material that may be used to produce the publications). Thus,  FIG. 1  illustrates a folded label  10  comprising part of a web label product in accordance with the present invention wherein label  10  has been removed from its liner and applied to the front of a newspaper section  12  in a suitable location. As will be seen, label  10  and the other labels hereinafter described are preferably provided with a suitable repositionable adhesive that enables the label to not only be applied to the newspaper or other article during production, but also later easily peeled therefrom by the ultimate user and reapplied to a convenient environmental surface such as the front of a refrigerator door or the like. It is also within the scope of the present invention, however, to use a permanent, rather than repositionable, adhesive to attach the labels to articles, in which case the labels are permanently adhered to the articles. 
         [0032]      FIG. 2  illustrates one embodiment of a folded web label product  14  in accordance with the present invention and comprising two major components, i.e., the label  10  illustrated in  FIG. 1  and a long web-type liner  16 . A number of labels  10  are attached to and carried by liner  16  at spaced intervals along the length thereof. Preferably, liner  16  is flat-folded in an accordion-like manner to present a stack of reversely folded flat plies instead of a continuous roll, although both of such arrangements are within the purview of the present invention. In a most preferred embodiment, liner  16  may take the form of an essentially perforation-free liner in which successive folds of the flat-folded liner are formed by alternately oppositely facing creases or pre-folds in the liner in accordance with the principles in co-pending application Ser. No. 11/172,540 filed Jun. 30, 2005, and titled “Fan-Folded Web of Pressure-Sensitive Labels and Method and Apparatus for Making and Using Same.” The &#39;540 application and its corresponding Patent Application Publication No. US 2007/0004575 are hereby incorporated by reference into the present specification. 
         [0033]    Liner  16  maybe constructed from any suitable paper stock or the like and is supplied on at least one side thereof with a suitable release coating  18  to which the labels  10  are removably adhered. The layer of paper stock is denoted by the numeral  20 . Preferably, liner  16  is only slightly wider than label  10  when the label  10  is in a fully folded condition as illustrated in  FIG. 2 . 
         [0034]    As illustrated also in  FIGS. 3 ,  4  and  5 , folded label  10  is rectangular in configuration and has a front side  22  and an opposite back side  24 . This particular embodiment is a six-panel label, comprising at least three flat sections including a first central section  26 , a second wing section  28 , and a third wing section  30  on the opposite side of central section  26 . Wing sections  28  and  30  are integrally connected to central section  26  by a pair of laterally spaced fold lines  32  and  34  that extend longitudinally of liner  16  when label  10  is adhered thereto as in  FIG. 2 . Label  10  is constructed from any suitable stock, such as paper, and may advantageously have various indicia applied to front side  22  and back side  24  as exemplified by the indicia  36  and  38 . Such indicia may take the form of various text information or images, depending upon the final intended use for the label. In the illustrated embodiment, label  10  may be utilized as a source of advertisement or as redeemable coupon(s) usable at various places of business. 
         [0035]    Back side  24  of central section  26  is provided with a region of transparent repositionable or adhesive  40  such as a suitable micro-sphere adhesive of the type that is well known to those skilled in the art and readily available commercially from a number of sources. Alternatively, adhesive  40  may comprise a suitable permanent adhesive, such as a hot melt adhesive, which is also well known and readily commercially available by those skilled in the art. Preferably, adhesive region  40  is of rectangular configuration and is of slightly reduced dimensions relative to central section  26  so as to present four clear margins  42 ,  44 ,  46  and  48  in which no adhesive is located. Clear margins  46  and  48  thus lie alongside of fold lines  32  and  34  to provide separation between adhesive region  40  and such fold lines. Adhesive region  40  comprises the means which label  10  is releasably adhered to liner  16  in contacting engagement with release coating  18 . 
         [0036]    As illustrated particularly in  FIGS. 2 and 4 , when label  10  is in its fully folded condition, the second wing section  28  is folded in about fold line  32  into overlying relationship with central section  26 . In turn, third wing section  30  is folded in about fold line  34  into overlying relationship with second section  28 . Consequently, sections  26 ,  28  and  30  are all disposed in mutually superimposed relationship when label is fully folded as in  FIG. 2 . It will be noted that in this condition, and while label  10  is adhered to liner  16 , the back side of third section  30  faces upwardly and becomes the top of the folded label. 
         [0037]    In order to hold label  10  in a fully folded condition throughout its adherence to liner  16  and subsequent attachment to an article such as newspaper section  12 , the back side  24  of label  10  in the area of second section  28  is provided with an area of transparent, repositionable adhesive which is disposed to be contacted by the front side of third section  30  when the latter overlies second section  28 . To this end, the back side of second section  28  is preferably provided with a strip  50  of transparent repositionable adhesive generally adjacent fold line  32 . In a preferred embodiment, strip  50  is spaced away from fold line  32  so as to present a clear margin  52  alongside fold line  32  in which no adhesive exists. Similarly, preferably strip  50  terminates at its opposite ends short of the corresponding edges of wing section  28  so as to present clear margins  54  and  56  at opposite ends of strip  50  where no adhesives exists. Thus, when label  10  is folded, adhesive strip  50  is well-positioned to be contacted by the outer edge portion of the front side of wing section  30 . 
         [0038]    For additional help in holding wing section releasably closed against wing section  28 , the area of repositionable adhesive on the back side of wing section  28  may include one or more spots  58  that are spaced from strip  50  generally toward the opposite edge of wing section  28 . Spots  58  may take a variety of different shapes and are preferably only a very light or thin presence of adhesive. 
         [0039]      FIGS. 6-10  disclose a second embodiment of a folded web label product  114  including a folded label  110  and a liner  116 . In the embodiment of  FIGS. 6-10 , and in all embodiments hereinafter described, the liner  116  is the same construction as liner of the first embodiment. The differences in the various embodiments of folded web label products reside in the folded labels of each embodiment. Additionally, it is to be understood that the materials form which each of the folded labels is constructed are the same in each instance, as are the adhesives utilized (unless otherwise specified to the contrary). The differences thus reside primarily in the number of folded sections associated with each embodiment, the way they are folded, the sizes of the sections in some instances, and the technique for maintaining the labels in a folded condition while they remain adhered to the liner and during the time that they are secured to an article such as a newspaper section. 
         [0040]    Thus, label  110  of  FIGS. 6-10  illustrates one way of having an eight panel folded label wherein the label has four flat sections and two opposite sides (front and back) to provide the eight panels or surfaces upon which indicia can be printed. As should be apparent, the concepts of the present invention are not limited to any particular number of panels or sections; thus, although the embodiment of  FIGS. 6-10  contemplates a total of four sections, it could also have any number of additional sections without departing from the principles of the present invention. 
         [0041]    In the illustrated embodiment of  FIGS. 6-10 , label  110  has a front side  118  and a back side  120 . It is folded into four sections, namely a first section  122 , a second section  124 , a third section  126 , and a fourth section  128 . Three fold lines  130 ,  132  and  134  hingedly interconnect sections  122 - 128  together, such fold lines  130 - 134  extending longitudinally of liner  116  when the label  110  is adhered thereto. In this particular embodiment, second flat section  124  is folded inwardly on top of first section  122 , and then fourth section  128  is folded outwardly or in a reverse direction about fold line  134  to overlie second section  124 . When label  110  is fully folded, third section  126  is folded inwardly about fold line  130  into overlying relationship with fourth section  128 . Thus, when label  110  is fully folded, sections  122 - 128  are disposed in mutually superimposed relationship with one another. 
         [0042]    Sections  122 ,  124  and  126  are all of essentially the same width in a transverse direction with respect to the fold lines  130 ,  132  and  134 . However, fourth section  128  is somewhat narrower than second section  124  and thus presents an exposed margin  136  of second section  124  when fourth section  128  is folded on top of second section  124  as illustrated in  FIG. 7 . Although fourth section  128  thus exposes part of second section  124 , third section  126  does not, such that the marginal edge of third section  126  overlies exposed margin  136  when label  110  is fully folded as illustrated in  FIG. 6 . 
         [0043]    Advantageously, an area of transparent repositionable adhesive in the nature of a strip  138  is provided on exposed margin  136  to be engaged by the overlying marginal edge of third section  126  when label  110  is fully folded. Thus, adhesive strip  138  functions to releasably maintain label  110  in its folded condition, notwithstanding the presence of the fourth flat section  128 . Preferably, strip  138  is spaced inwardly slightly from fold line  132  and does not extend completely to the opposite leading and trailing edges of second section  12 . 
         [0044]    As illustrated in  FIG. 8 , the area of repositionable adhesive on second section  12  may also include one or more spots  140  of clear adhesive spaced inwardly from strip  138  generally toward fold line  134 . These spots  140  are useful in contacting fourth section  128  when fourth section  128  is folded into overlying relationship with second section  124 , thus helping to releasably retain the label  110  in a fully folded condition. 
         [0045]    As illustrated particularly in  FIG. 10 , back side  120  of label  110  is provided with a region  142  of transparent repositionable adhesive for releasably adhering label  110  to liner  116 . Alternatively, adhesive  142  may comprise a suitable permanent adhesive, such as a hot melt adhesive. Preferably, region  142  is of rectangular configuration and has its outer extremities spaced inwardly from corresponding edges and fold lines of label  110  in the same manner as region  40  of the first embodiment. Suitable indicia  144  or images may be printed on the front side  118  of label  110 ; similarly, indicia  146  or images may be printed on the back side  120  of label  110 . As illustrated particularly in  FIG. 6 , when label  110  is fully folded, the back side of third section  126  serves as the top of the folded label. 
         [0046]      FIGS. 11-13  relate to a third embodiment of a folded web label product  214 . Product  214  includes as its two main components a folded label  210  and a liner  216 . This eight panel label  210  is similar to label  110  except primarily for the way the fourth section is folded. In this respect, it will be noted that the fourth section  228  is folded downwardly and inwardly about fold line  234  in the same direction as second section  224  is folded about fold line  232  instead of the reverse folding arrangement of label  110 . Additional sections (not shown) can be attached to the free edge of fourth section  228  to increase the number of panels beyond  8 , in which event such additional sections may be alternately reversely folded in a zig-zag pattern leading from second section  224  and fourth section  228 . When label  210  is fully folded, second section  224  overlies fourth section  228  and any additional sections connected thereto while third section  226  overlies second section  224 . 
         [0047]    Label  210  has a front side  218  and a back side  220 . A rectangular region of adhesive  242  (transparent and repositionable) is disposed on the back side  220  of first section  222 . Alternatively, adhesive  242  may comprise a suitable permanent adhesive, such as a hot melt adhesive. Adhesive region  242  releasably secures label  210  to liner  216 . In addition, an area of transparent, repositionable adhesive in the nature of a strip  238  is disposed alongside of but spaced inwardly from fold line  232  for the purpose of making contacting engagement with the outer marginal edge of section  226  when label  210  is fully folded. This assists in keeping label  210  folded until intentionally opened by the ultimate user. Assisting in releasably retaining label  210  in a folded condition are additional areas of transparent repositionable adhesive on back side  220  including, for example, a pair of spots  240  on the back side of fourth section  228 . Spots  240  are thus disposed to come into releasable, contacting engagement with the top side of first section  222  when label  210  is in a fully folded condition. As with the other embodiments, fold lines  230 ,  232  and  234  all extend longitudinally of liner  216  when the label  210  is attached thereto, and suitable indicia and images  244  and  246  may be located on the front and back of label  210  respectively. The backside of third section  226  becomes the top or front of label  210  when label  210  is carried on liner  216 . 
         [0048]      FIGS. 14-17  relate to a fourth embodiment of folded web label product in accordance with the present invention, such fourth embodiment being identified by the numeral  314 . The two primary components of product  314  comprise folded labels  310  and the liner  316  to which they are releasably secured. 
         [0049]    In the illustrated embodiment, each of the folded labels  310  has three sections  322 ,  324  and  326  folded in a general zig-zag pattern to present a pair of laterally spaced fold lines  330  and  332  that extend longitudinally of liner  316  when the label is attached thereto. When label  310  is fully folded, second section  324  overlies first section  322 , and third section  326  overlies second section  324  such that the three sections of the label are disposed in mutually superimposed relationship with one another. 
         [0050]    Label  310  has a front side  318  and a back side  320 . Indicia  344  and images may be provided on front side  318 , while indicia and images  346  may be provided on back side  320 . A region of transparent, repositionable adhesive  342  on the back side of first section  322  releasably adheres folded label  310  to liner  316 , such region of adhesive  342  contacting the release coating of liner  316  in the same manner as in previous embodiments. Alternatively, adhesive  342  may comprise a suitable permanent adhesive, such as a hot melt adhesive. Although region  342  is illustrated in  FIG. 17  as completely covering the back side of first section  322 , it is to be understood that such region could be of slightly reduced dimensions so as to provide clear marginal portions that are adhesive-free as in the prior embodiments. 
         [0051]    In contrast to previous embodiments, label  310  is releasably maintained in a fully folded condition in part by the use of a transparent, preferably plastic overlaminate layer  348  that completely covers third section  326  and a marginal portion of first section  322 . In this respect, sections  324  and  326  are slightly narrower than first section  322  such that, when label  310  is fully folded, fold line  332  between second and third sections  324 ,  326  does not extend entirely to the free edge of first section  322 , as perhaps shown best in  FIG. 14  viewing the labels  310  that are fully folded in that figure. Thus, an overlaminate layer  348  having essentially the same dimensions as first section  322 , and supplied with a layer of transparent, permanent adhesive  350  on the underside thereof, can be laid on top of the marginal portion of first section  322  and the entire surface of third section  326  when third section  326  and second section  324  are fully folded up against first section  322 . This causes the presentation of an overlaminate margin  352  that becomes adhered to a corresponding margin of first section  322  such that overlaminate  348  becomes adhered to both the top side of third section  326  and the marginal top side of first section  322 . A line of weakness  354 , such as scoring or perforations, is provided in overlaminate layer  348  in a location slightly outboard of the fold line  332  so as to permit the main portion of overlaminate  348 , third section  326 , and second section  324  to be gripped as a collective group and torn free along the overlaminate&#39;s line of weakness  354 . This allows label  310  to be unfolded. It is anticipated that such opening or unfolding of label  310  will take place only after the ultimate customer has peeled label  310  off the newspaper section or other article to which it is attached. Once removed from the newspaper section or other article, the label  310  may be adhered to an environmental surface by pressing the back side of first section  322  against the surface to engage repositionable adhesive  342  with the surface. 
         [0052]    In addition to overlaminate  348 , an area of transparent, repositionable adhesive in the nature of a strip  356  may be provided on the back side of third section  326  along the free edge thereof. Thus, strip  356  is in position to make contacting engagement with second section  324  when label  310  is fully folded, thereby releasably holding third section  326  against second section  324 . In a preferred embodiment, strip  356  of repositionable adhesive is spaced slightly inboard of the free edge of third section  326 , as well as the leading and trailing edges thereof so as to provide adhesive-free margins in those locations. Additionally, spots  358  of transparent, repositionable adhesive may be provided on the back side of second section  324  for engaging the back side of third section  326  when label  310  is fully folded so as to further assist in releasably holding label  310  in a fully folded condition. 
         [0053]      FIGS. 18-21  relate to a fifth embodiment of folded web label product in accordance with the present invention, such product being identified by the numeral  414 . The primary components of product  414  are a series of folded labels  410  and a liner  416  to which they are releasably adhered. 
         [0054]    Each of the folded labels  410  is identical to folded label  310 , with the exception of the location of transparent, repositionable adhesive. In this respect, while adhesive strip  356  is located on the back side of third section  326  for label  310 , in label  410  corresponding adhesive strip  456  is located on the back side of second section  424 . Thus, adhesive strip  456  is in position to make contacting engagement with the back side of third section  426  when label  410  is fully folded. In addition, while in label  310  the adhesive spots  356  are disposed on the back side of second section  324 , in label  410  such corresponding adhesive spots  458  are located on the back side of third section  426 . Such spots  458  are thus in position to make contacting engagement with the back side of second section  424  when label  410  is fully folded. 
         [0055]      FIGS. 22-26  relate to a sixth embodiment of folded web label product in accordance with the present invention, such product being denoted by the numeral  514 . Product  514  comprises two primary components, namely a series of folded labels  510  and a liner  516  to which the labels  510  are releasably adhered. 
         [0056]    Each folded label  510  is a four panel label having a front side  518  and a back side  520 . Label  510  is folded once in the middle to present a pair of flat sections  522  and  524  that are hingedly interconnected to one another along a fold line  525 . Second section  524  overlies first section  522  when label  510  is fully folded, such that sections  522  and  524  are disposed in mutually superimposed relationship to one another. 
         [0057]    The back side  520  of first section  522  is provided with a region of transparent repositionable adhesive  526  for releasably adhering label  510  to the release coating on the top side of liner  516 . Alternatively, adhesive  526  may comprise a suitable permanent adhesive, such as a hot melt adhesive. Although adhesive region  526  is illustrated as covering the entirety of the back side of first section  522 , in one preferred form region  526  will have four marginal areas that are adhesive-free as in at least most of the prior embodiments. 
         [0058]    Second section  524  is somewhat narrower than first section  522 . Thus, when second section  524  overlies first section  522 , second section  524  leaves an exposed lateral margin along the unfolded lateral edge of first section  522 , such exposed margin being generally identified by the numeral  528  in  FIG. 24 . Such margin  528  can be advantageously used to help in providing a way of maintaining label  510  in its folded condition both on and off liner  516 . In this respect, a transparent plastic overlaminate layer  530  having dimensions corresponding to that of second section  524  may be supplied with a layer  532  of transparent permanent adhesive for securing overlaminate layer  530  in place. Adhesive layer  532  extends over the entire bottom surface of overlaminate layer  530  such that, when second section  524  is disposed flatly against the first section  522  in a fully folded or closed condition such as illustrated in  FIG. 22 , a corresponding lateral margin  534  of overlaminate layer  530  and adhesive layer  532  overhangs the free edge of second section  524  and engages exposed margin  528  of first section  522 . Thus, overlaminate  530  becomes adhered not only to second section  524 , but also to the exposed margin  528  of first section  522 , thereby maintaining label  510  closed. 
         [0059]    In one embodiment, overlaminate  530  may be provided with a line of weakness  536  in the nature of perforations or scoring in the area of lateral margin  534 just outboard of the free outer edge of second section  524  to enable overlaminate  530  and second section  524  to be gripped and pulled upwardly to tear overlaminate  530  along line  536  for the purpose of releasing label  510  for unfolding.  FIGS. 23 ,  25  and  26  illustrate the overlaminate layer  530  torn along line  536 , releasing second section  524  and leaving a remnant of overlaminate layer  530  on the otherwise exposed margin  528  of first section  522 . 
         [0060]    As in the earlier embodiments, the front side  518  of label  510  may be provided with indicia or images  538 , while back side  520  may similarly be provided with indicia and images  540 . When the label  510  is fully folded in a closed condition as illustrated in  FIG. 22 , for example, the back side  520  of second section  524  becomes the top surface of the folded label. 
         [0061]    It should be apparent from the foregoing that extended note or folded note labels in accordance with the present invention are produced without any carrier label of any kind. They are adhered directly to the liner at the time of production and directly to the publication or other article at the time of application. Thus, they can be produced at a substantial cost savings over conventional extended note labels, and the labels with repositionable adhesive leave no plastic residue when detached from a newspaper section or other article. 
         [0062]    Notwithstanding the absence of a carrier label, folded labels in accordance with the present invention can remain fully closed and folded at all times after production, until intentionally unfolded by the ultimate customer or other user. Once folded on the liner, they remain securely closed by their repositionable adhesive, overlaminate layer, or both as the case may be, so as to withstand the rigors of packaging and shipment to applicating companies, the high speed application of the labels by such companies to newspaper sections or other articles, and the delivery of labeled newspaper sections or other articles to the ultimate customer or user. Upon reaching the ultimate customer or user, the labels with repositionable adhesive may be easily peeled from the newspaper section or other article and saved in a secure place or attached and reattached as often as desired to a convenient environmental surface. 
         [0063]    The inventor(s) hereby state(s) his/their intent to rely on the Doctrine of Equivalents to determine and assess the reasonably fair scope of his/their invention as pertains to any apparatus not materially departing from but outside the literal scope of the invention as set out in the following claims.