Abstract:
A computer-storage media having computer executable instructions embodied thereon that, when executed on a computing device perform a method for providing an interactive electronic book, the method including providing a user interface for the interactive electronic book, the user interface including representations of pages to display on a display associated with the computing device, providing on one of the representations of the pages of the user interface a watermark icon of an interactive element to display on the display associated with the computing device, associating the watermark icon of interactive content with interactive content, the watermark icon being indicative of presence of the interactive content and a content type for the interactive content, and wherein the user interface further provides for accessing the interactive content by selecting the watermark icon of the interactive content and without navigating away from the pages on which the watermark icon is present.

Description:
CROSS-REFERENCE TO RELATED APPLICATIONS 
     This application claims priority under 35 U.S.C. §119 to provisional application Ser. No. 61/550,239 filed Oct. 21, 2011, herein incorporated by reference in its entirety. 
    
    
     FIELD OF THE INVENTION 
     The present invention relates to transmedia, more particularly, but not exclusively, the present invention relates to interactive electronic books. 
     BACKGROUND OF THE INVENTION 
     The electronic book is of increasing interest to publishers, online book sellers, and others for a variety of reasons not the least of which is increased interest by consumers in electronic versions of books of various types. 
     It is generally recognized that it is possible to add functionality to electronic books which is not present in traditional books and various attempts have been made to do so. For example, U.S. Pat. No. 7,516,073 to Kodama describes an electronic book which includes a feature for reading the book aloud and further describes an electronic bookmark feature. 
     U.S. Pat. No. 7,849,393 to Hendricks et al. describes an electronic book which includes links to other content such as streaming video data, audio data and text to enrich the reading experience. 
     U.S. Patent Publication No. 2002/0188532 to Rothstein describes enhancing an electronic book by adding advertising to the electronic book. Similarly, U.S. Patent Publication No. 2011/0184811 to Patwa et al. describes enhancing an electronic book by adding contextual advertising to the electronic book in which advertising is matched to the content on relevant pages of the electronic book. 
     U.S. Patent Publication No. 2011/0047495 to Hendricks describes enhancing an electronic book by providing features to manipulate text and also provides a picture-in-picture feature. 
     Yet, problems remain with adding functionality to electronic books which is not present in traditional print books. 
     One of the problems with the electronic book relates to how to provide an electronic book with additional functionality yet at the same time provide an electronic book in a form which is acceptable to readers who are accustomed to and may prefer the traditional print form. 
     Another problem is to identify the additional functionality which is possible to implement in an interactive electronic book which would assist in enhancing the experience of readers. 
     A still further problem is to provide for advertising or marketing in a book in a manner which is unobtrusive to readers. 
     Various attempts have been made to address these and other problems. Nevertheless, the problems remain. 
     SUMMARY OF THE INVENTION 
     Therefore, it is a primary object, feature, or advantage of the present invention to improve over the state of the art. 
     It is a further object, feature, or advantage of the present invention to provide an interactive electronic book which assists in enhancing the experience for readers. 
     It is a still further object, feature, or advantage of the present invention to provide a method of presenting an electronic book to a reader which conveys the availability of interactive content in an unobtrusive manner. 
     Another object, feature, or advantage of the present invention is to provide a method of presenting an electronic book to a reader which identifies available interactive content in a way which identifies or describes the content in a manner which allows users to make informed decisions as to whether they want to interact with the interactive content or not. 
     A still further object, feature, or advantage of the present invention is to morph elements of fact or history with fiction writings to enrich the experience of readers. 
     A still further object, feature, or advantage of the present invention to use social media to allow readers to communicate directly with the characters in the book and without leaving the book such as by asking questions of fictional characters in the book. 
     Yet another object, feature, or advantage of the present invention is to provide progressive character profiles so that the extent of the information within a character profile is dependent upon where in the book a reader is when they access the character profile. 
     Another object, feature, or advantage of the present invention is to provide for progressive interactive elements such as character profiles, maps, or timelines which have content dependent upon where in the book the content is accessed. 
     Yet another object, feature, or advantage of the present invention is to provide for using social media as a means to enhance the interactivity and use experience of an electronic book. 
     A still further object, feature, or advantage of the present invention is the use of a touch screen display interface in a manner that enhances the user&#39;s experience of an interactive electronic book. 
     A still further object, feature, or advantage of the present invention is providing an interactive electronic book app for a tablet device. 
     Another object, feature, or advantage of the present invention is to provide an interactive electronic book which includes marketing and tie-ins to real world products and services in a manner which is unobtrusive and not objectionable to readers. 
     These and/or other objects, features, or advantages of the present invention will become apparent from the specification and claims that follow. No single embodiment need exhibit each and every one of these objects, features, or advantages. Instead, it is to be understood that different embodiments may exhibit different objects, features, or advantages. The present invention is not to be limited to or by the objects, features, or advantages stated herein. 
     According to one aspect of the present invention, a computer-storage media having computer executable instructions embodied thereon is provided. The instructions, when executed on a computing device perform a method for providing an interactive electronic book. The method includes providing a user interface for the interactive electronic book, the user interface including representations of pages to display on a display associated with the computing device, providing on one of the representations of the pages of the user interface a watermark icon of an interactive element to display on the display associated with the computing device, associating the watermark icon of interactive content with interactive content, the watermark icon being indicative of presence of the interactive content and a content type for the interactive content, and wherein the user interface further provides for accessing the interactive content by selecting the watermark icon of the interactive content and without navigating away from the one of the representations of the pages on which the watermark icon is present. 
     According to another aspect of the present invention, a method of providing an electronic book for use on a computing device is disclosed. The method includes associating an interactive element with text within the electronic book and providing a user interface to a reader of the electronic book to use to access the interactive element. The content of the interactive element is dependent upon a position of the text within the electronic book. The content may be a character profile, a timeline, a map, or other information which is gradually revealed to the reader as they progress through the book. 
     According to another aspect of the present invention, a method of providing an electronic book for use on a computing device is provided. The method includes providing a user interface for the electronic book to integrate use of social media functions without leaving the electronic book wherein the social media functions allow for a reader of the electronic book to communicate with a fictional character of the electronic book. The social media functions may allow a reader to ask questions of the fictional character and/or to receive answers from the fictional character. 
     According to another aspect of the present invention, a method of providing an electronic book on a computer device is provided. The method includes associating an interactive element with text within the electronic book. The method further includes providing a user interface to a reader of the electronic book using the computing device, wherein the user interface provides for accessing the interactive element and wherein content of the interactive element is dependent upon a position of the text within the electronic book. The user interface further provides for integrating the use of social media functions without leaving the electronic book. The social media functions allow the reader to communicate with a fictional character of the book through use of a social media platform. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         FIG. 1  is a block diagram illustrating one example of a system of the present invention. 
         FIG. 2  illustrates an interactive electronic book. 
         FIG. 3  illustrates one example of associations between text, watermark icon, interactive content, and secondary layers of interactive content. 
         FIG. 4  illustrates one example of a methodology of the present invention. 
         FIG. 5  through  FIG. 101  are photographic representations of screen displays from an example of an interactive book, The Survivors, by Amanda Havard. 
     
    
    
     DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT 
     A portion of the disclosure of this patent document contains material which is subject to copyright protection. The copyright owner has no objection to the facsimile reproduction by anyone of the patent document or the patent disclosure, as it appears in the Patent and Trademark Office patent file or records, but otherwise reserves all copyright rights whatsoever. 
     All patents and publications referenced herein are hereby incorporated by reference in their entirety. 
       FIG. 1  illustrates one example of a system which may be used with an electronic book. As shown in  FIG. 1 , the system  10  includes a computing device  12 . A display  14  is operatively connected to or otherwise associated with the computing device  12 . One or more input devices  16  are operatively connected to or otherwise associated with the computing device  12 . A memory  18  is also operatively connected to the computing device  12 . A network interface  20  may also be operatively connected to the computing device  12 . 
     The system  10  as shown may take a variety of different forms. For example, the system  10  may take the form of a tablet device. Where the system  10  is a tablet device, the input device(s)  16  may be integrated with the display  14  such that the display  14  is a touch screen display. The memory/storage  18  may take the form of random access memory, or storage or both or other type of memory or storage device which contain at least a portion of an electronic book  22 . The network interface  20  may be a wireless network interface such as the wireless network interface associated with WI-FI or BLUETOOTH. Alternatively, the network interface  20  may be a wired network interface. Of course, the system  10  need not be a tablet device, but could be found within a phone, a notebook computer, a desktop computer, an entertainment device, an ebook reader, or any other type of computing system. For example, the interactive electronic book may be provided as an application or “app” for use on an Apple iPad device, an app for use on an Android device, or an app for use on other types of devices. Similarly, the electronic book may be provided as one or more data files used by an application. 
       FIG. 2  illustrates an interactive electronic book  22  which includes a plurality of pages  24 . A book page  26  is shown. Associated with the book page  26  is a plurality of interactive elements  28 . Also on the book page  26  are navigation elements  32 . The navigation elements may be used to navigate through the interactive electronic book  22 . The user interface as shown simulates the appearance of a traditional print book but also provides for interactive content to be included. 
       FIG. 3  illustrates one aspect of the present invention. As shown in  FIG. 3  there is text  42  which is a part of the interactive electronic book and is shown on a display. A watermark icon  44  containing an icon or symbol may be present behind the text  42  to indicate the present of additional content which has some relationship to the text  42 . The watermark icon  44  may be used to communicate the type of additional content available. The watermark icon  44  may then be selected or activated by a user (such as by touching the corresponding portion of a touchscreen display) to access the additional content. The additional content may be displayed in various ways such as in a floating window  28 A, a multi-layer floating window  28 B, a multi-layer multimedia window  28 D or through other elements  28 C of the user interface. Other elements of the user interface may include depth/exploration elements, maps, text interaction elements or other types of elements. 
     Additional content may also be available. For example, for the floating window  28 A, additional content such as external links  46 A, buy or purchase links  48 A, and social media links  50 A may be available. Similarly, for the multi-layer floating window  28 B, additional content such as external links  46 B, buy or purchase links  48 B, and social media links  50 B may be available. Similarly for the multi-layer multimedia window  28 D, additional or secondary content such as external links  46 D, buy or purchase links  48 D, and social media links  50 D may be available. Similarly for the other elements  28 CC, additional or secondary content such as external links  46 C, buy or purchase links  48 C, and social media links  50 C may be available. 
       FIG. 4  illustrates one example of a method of the present invention. In step  52  a user interface is provided. The user interface may be the user interface associated with an application running on a tablet computer such as an APPLE IPAD2. In step  54  a watermark icon is provided. The watermark icon may be presented behind text in the electronic book. In step  56  the watermark icon is associated with interactive elements. In step  58 , the method provides for allowing a user to access the interactive elements associated with the watermark icon. 
       FIG. 5  illustrates a screen display showing a cover image  100  of an interactive electronic book. Note that the cover image shown simulates the appearance of a traditional print book. 
       FIG. 6  illustrates a title page  102  for an interactive electronic book. 
       FIG. 7  illustrates a table of contents  104  for an interactive electronic book. Note that the table of contents  104  need not have page numbers as found in a traditional print book. 
       FIG. 8  illustrates the table of contents  104  as shown in  FIG. 7  but with additional functionality. At the top of the table of contents  104  is an image of a phonograph  106 . The presence of the phonograph  106  indicates the presence of audio content. Also on the bottom of the table of contents  104  additional navigation elements are provided. A number of elements  108  are shown to indicate the distinct pages within a chapter or section of the interactive book. One of these elements  110  designates the current page being viewed. Thus, in this fashion one can determine their progress within a particular chapter or section of the interactive book. Also as shown in  FIG. 8 , the next chapter or section  114  is illustrated at the bottom right and the current chapter or section  112  is designated at the bottom middle of the page. 
       FIG. 9  illustrates another page  116  which includes elements similar to those on the previous pages. In addition, as shown in  FIG. 9 , a water mark element  118  is shown which pictures a phonograph. The watermark element  118  is a watermark icon of an interactive content. The use of the phonograph is indicative of the type of content, namely audio content. The use of the watermark element is unobtrusive to the reader, making the reader aware of the presence of interactive content and aware of the type of interactive content (audio) and what the interactive content is, such as a song, in this instance “Violet Hill” by Coldplay. 
     Where audio content is provided, the present invention contemplates that audio content is selected which adds to the story being communicated. Thus, for example, playing a song during a particular passage assists in setting a mood or eliciting an emotional response from a reader/listener. Thus, providing audio content enriches the reading experience by providing another way in which an author can communicate their story to the reader. 
       FIG. 10  illustrates the same page  116  shown in  FIG. 9 .  FIG. 9  illustrates that should the reader want to learn more about the interactive content associated with the watermark  118  (from  FIG. 9 ), the user can select the watermark  118  (from  FIG. 9 ) and a floating window  120  appears. The floating window  120  provides additional information about the interactive content, in this case audio, and in particular a song. For example, the floating window  120  may include an album cover  122 , audio controls  124  (such as a play/pause button), and additional information about the content such as the artist, song, and album. In addition, a buy button  126  may be present. The buy button  126  allows the reader to purchase the song through the interactive book. 
       FIG. 11  illustrates the same page  116  with the floating window  120  floating unobtrusively at the top of the page  116  so as not to interfere with reading of the page  116 . Note that as the reader reads the text on the page  116 , the reader can choose to stop the audio associated with the floating window  120  at any time. 
       FIG. 12  illustrates that a reader may select the image of the phonograph  106  (which indicates that audio content is available) so that a volume control  128  associated with the audio content is made available. 
       FIG. 13  and  FIG. 14  illustrate a page  130  from the prologue of the interactive electronic book. There is a plurality of watermark icons of interactive elements  132 ,  134 ,  136 ,  138 . 
       FIG. 15  illustrates the page  130  with watermark icon of interactive elements  132 ,  134 ,  136 ,  138 . Note that the page  130  is a part of the prologue thus the current chapter or section  112  at the bottom middle of the page indicates the prologue. The next chapter or section  114  now indicates that Matrimony is next. Also a previous chapter or section  140  indicates Start. Similarly, a number of elements  108  are used to show location within the prologue chapter. A table of contents symbol  141  is also provided which may be selected by a user to see the table of contents. 
       FIG. 16  illustrates the page  130  of the interactive electronic book in the process of being “turned” to the next page  142 . The interactive electronic book simulates the page turning of a traditional print media book. During the transition from page  130  to page  142 , a simulated back  144  of page  130  is shown. Note that the simulated back  144  is slightly translucent so that one can see text associated with page  130 , the same text as would be expected if page  130  was paper. 
     Also shown in  FIG. 16  is a floating window  146  about a character in the interactive electronic book. The floating window  146  is associated with the watermark icon of interactive elements  132  (as shown in  FIG. 13  through  FIG. 15 ) and also shown in the floating window  146 . Here, the interactive content includes additional information about the character Samuel Parris. In this particular instance the interactive electronic book is historical fiction and thus the information about the character may include historical information and/or fictional information. A control  148  is also shown within the floating window  146  in order to maximize the display. 
       FIG. 17  illustrates the turning of the page from page  130  to the next page  142  but without any floating windows present. 
       FIG. 18  through  FIG. 21  illustrate page  130  where a floating window  146  is present to provide information associated with a character such as a character profile. Note that the floating windows allow a reader to see what additional content is available while the page  130  of the book remains in view. Where a character profile is presented the present invention contemplates that the character profile may be a progressive character profile. According to this aspect of the present invention, the content of the character profile is dependent upon where the reader&#39;s progress within the book. Thus, at the beginning of the book when a reader accesses the character profile they will only access a subset of a full and complete character profile. At the end of the book, when a reader accesses the character profile they will be access the full and complete character profile. Thus, the progressive character profile allows for gradual revelation of a character and avoids the character profile from revealing information that would give away or “spoil” the story for the reader. 
       FIG. 22  and  FIG. 23  illustrate views when the floating window  146  of  FIGS. 18-21  has been maximized with control  148  to show window  150 . Note that the content made available in maximized window  150  was previewed through the floating window. Thus, in order for the maximized window  150  to be displayed, the reader must make a conscious choice to navigate away from page  130 . This choice is an informed choice because the reader has the benefit of the floating window  146 . 
       FIG. 24  is another view of page  130 , this time showing a floating window  152  associated with the watermark icon  136 . The floating window  152  has a maximize/minimize control  154  as shown. 
       FIG. 25  illustrates a view of a page  142  with interactive elements indicated with watermark icon  156 ,  158 ,  160 . In addition, a floating window  162  is shown associated with the watermark icon  156 . 
       FIG. 26  illustrates another view of the page  142  with interactive elements indicated with watermark icon  156 ,  158 ,  160 . In addition, a floating window  164  is shown which is associated with the watermark icon  158 . 
       FIG. 27  illustrates another view of the page  142  with interactive elements indicated with watermark icon  156 ,  158 ,  160 . In addition, a floating window  166  is shown which is associated with the watermark icon  160 . 
     Note that the watermark icon  156 ,  158 ,  160  are indicative of historical data which in historical fiction can provide valuable information to readers who may not already be familiar with the information. The watermark icon  156 ,  158 ,  160  include an icon associated with the type of content present. 
     The present invention contemplates that any content type may be used in the interactive electronic book and appropriate watermark icon may be used to convey the content type to the reader. 
       FIG. 28  illustrates a page  168  which includes watermark icon  170  (indicative of a character) and watermark icon  174  (indicative of a map). A floating window  172  is shown to provide additional information about the interactive content available without requiring the reader to leave page  168 .  FIG. 29  shows additional character information in the floating window  172 . The present invention contemplates that where character information is provided, the character information may include age information, physical characteristics, relationships with other people, and other information relevant to the story. 
       FIG. 30  illustrates another view of page  168  with a floating window  176  which provides a map relevant to the story. The floating window  176  may be maximized through use of the control  178 .  FIG. 31  illustrates a maximized window  180  with the map. 
       FIG. 32  through  FIG. 34  illustrate another page  182  with interactive content. As shown in  FIG. 32 , a floating window  192  is shown with a control  194  for maximizing. The floating window  192  is associated with a watermark icon  184  (see  FIG. 34 ). Other watermark icon on page  182  include water mark indicia  186  associated with a map, water mark indicia  188  associated with a character (Sarah) and water mark indicia  190  associated with a character (Hannah).  FIG. 33  illustrates a maximized window  196  with a landscape photo.  FIG. 34  illustrates a floating window  196  associated with the water mark indicia  188  to provide information on a character (Sarah). The floating window  196  includes a maximize control  198 . 
       FIG. 35  and  FIG. 36  illustrate page  200  of the interactive electronic book which is a first page of a chapter entitled “Matrimony.” On page  200  there is a first watermark icon  202  and a second watermark icon  204 . As shown in  FIG. 35 , there is a floating window  206  which is associated with watermark icon  202  (see  FIG. 36 ). The floating window  206  provides controls for playing a song or buying the song or an album containing the song. Because there is audio playing, a phonograph  106  is shown in the top right of page  200  which when selected by the reader allows the reader to control the sound. 
     As shown in  FIG. 35 , at the bottom of page  200  there are navigation elements which allow a reader to determine their location (elements  108 ) within a chapter  112  as well as show the previous chapter  140  and next chapter  114 . 
     As shown in  FIG. 36 , a floating window  208  is associated with watermark icon  203 . The floating window  208  includes character information about a character named Cole Hardwick. The floating window  208  includes a maximize button  212 . If the maximize button  212  is selected then a maximized window is shown. 
       FIG. 37  illustrates this maximized window  210 . Information about the character Cole Hardwick is displayed. This information can include a birth year and location, an age, a physical appearance (height, hair color, eye color), anecdotal information, style information, a signature characteristic, type of vehicle, or other information. This character information provides an alternative way to convey information about a character to readers in order to bring the character to life in new and exciting ways. 
     Note also in  FIG. 37  that a plurality of elements  214  may be used to represent the different pages available which are associated with the maximized window  210 . As shown in  FIG. 37 , the element  216  is the first of four elements and is emphasized to indicate there are four pages available and the page shown is the first of the four pages.  FIG. 37  illustrates a first page  224  within the maximized window  210 . 
       FIG. 38  illustrates the process of turning from the first page  224  to a second page  226  within the maximized window  210 . At the bottom center, the second element  218  within the plurality of elements  224  is emphasized to indicate it is the second page within the maximized window  210 . The second page  226  includes a photograph illustrating the type of style associated with the Cole Hardwick character. 
       FIG. 39  illustrates a third page  228  within the maximized window  210 . At the bottom center, the third element  220  within the plurality of elements  214  is shown in a manner to indicate it is the third page within the maximized window  210 . Similarly,  FIG. 40  illustrates a fourth page  230  within the maximized window  210 . At the bottom center, the fourth element  220  within the plurality of elements  214  is shown in a manner to indicate it is the fourth page within the maximized window  210 . 
       FIG. 41  illustrates a page  232  within the interactive electronic book which is the first page of the chapter entitled “PACIFIC.” As can be seen from the navigation elements at the bottom of the page, this chapter is between the Matrimony chapter and the Road Trip chapter and the page  232  is the first of five pages in the chapter. At the top right of page  232  is a phonograph  106  with associated audio controls. There are also watermark icon  234  and  236  present. Watermark icon  234  is associated with a map.  FIG. 42  illustrates a floating window  238  with a maximize control  240 . The floating window  238  is associated with the water mark indicia  234  from  FIG. 41 . The maximize control  240  may be used to provide a maximized window  242  as shown in  FIG. 43 . Within the maximized window  242  is a first map view  246 .  FIG. 44  illustrates a second map view  248  which is a zoomed view.  FIG. 45  illustrates a third map view  250  which is a zoomed view. 
       FIG. 46  illustrates another page  252  which includes watermark icon  254 ,  256 ,  258 ,  260 ,  262 .  FIG. 47  shows page  252  with a floating window  264  associated with watermark icon  254 . Within the floating window  264  is a photo of a landscape. The floating window  264  has a control  266  for maximizing the window.  FIG. 48  illustrates a maximized window  268  showing the photo of the landscape. 
       FIG. 49  illustrates a floating window  270  associated with a watermark icon  256 . Within the floating window  270  is a map. The floating window  270  has a control  272  for maximizing the window. 
       FIG. 50  illustrates a floating window  274  associated with a watermark icon  258 . Within the floating window  274  is a control for playing a song from an album. In addition, there is a button which can be used to buy the song or the album. 
       FIG. 51  illustrates a floating window  276  associated with a watermark icon  260 . Within the floating window  276  are photos of a car. The floating window  276  has a control  278  for maximizing the window.  FIG. 52  through  FIG. 58  show different pages within the maximized window  280 .  FIG. 52  includes photo  282  which is of a car. At the bottom of window  280 , element  284  is emphasized to indicate that this is the first of seven pages in the maximized window  280 . Note that behind the maximized window  280 , the text of page  252  is shown with a watermark effect.  FIG. 53  illustrates the maximized window  280  with a second photo  286  shown. At the bottom of window  280 , element  288  is emphasized to indicate that this is the second of seven pages.  FIG. 54  illustrates the maximized window  280  with a third photo  290  shown. At the bottom of window  280 , element  292  is emphasized to indicate that this is the third of seven pages.  FIG. 55  illustrates the maximized window  280  with a fourth photo  294  shown. At the bottom of window  280 , element  296  is emphasized to indicate that this is the fourth of seven pages.  FIG. 56  illustrates the maximized window  280  with a fifth photo  298  shown. At the bottom of window  280 , element  300  is emphasized to indicate that this is the fifth of seven pages.  FIG. 57  illustrates the maximized window  280  with a sixth photo  302  shown. At the bottom of window  280 , element  304  is emphasized to indicate that this is the sixth of seven pages.  FIG. 58  illustrates the maximized window  280  associated with watermark icon  260  and information about the car. At the bottom of window  280 , element  306  is emphasized to indicate that this is the seventh of seven pages. 
       FIG. 59  illustrates the floating window  276  associated with the watermark icon  260  in which the information regarding the car (the seventh of the seven pages of this interactive content) is shown. 
       FIG. 60  illustrates the page  252  with a floating window  308  associated with watermark icon  262  (see  FIG. 46 ). The floating window  308  has a maximize control  310 . Within the floating window is a photo of a boot. 
     In the preceding examples, it is to be understood that products such as fashion products and cars can be associated with characters or otherwise associated with the story of the interactive electronic book. This serves several purposes. For example, it enhances the experience for the user in that they can better understand and relate to the characters or the story in the way the author intended. Yet at the same time, it does not preclude the reader&#39;s imagination with respect to the character. Showing products that a character uses or products of the type or style used by a character is different than showing a picture of a character using the product. The reader is still free to imagine what the character looks like. This feature of the electronic interactive book is especially useful for well-written fictional works where characters are well-defined. Moreover, it augments the fictional work by providing a way to further develop characters for the reader. 
     Another purpose of showing products relates to providing opportunities for product placement in an interactive electronic book. It is believed that product placement in interactive electronic books is an effective form of marketing for a number of reasons. For example, it is not obtrusive to the reader such as advertising would be. The reader need not ever see any product information should they choose not to. Moreover, when they do see the product information it is framed in a manner that assists in their enjoyment of the book. In addition, the product information is tied to the characters or other elements of the story. Where readers develop an emotional connection with a character in a story they may also develop an interest in the types of products used by the character. 
       FIG. 61  illustrates another page  312  of the interactive electronic book. As shown in  FIG. 16 , watermark icon  314 ,  316 ,  318 ,  320  are present. As shown in  FIG. 62 , a floating window  322  with maximize control  324  is associated with water mark indicia. The floating window  322  displays additional information about a character, Mark Winter. If the control  324  is selected then a maximized window  326  is shown as illustrated in  FIG. 63 . Additional information about the character is displayed. This may include the birth year and location, the actual and appear ages, the physical appearance (such as height, hair color, eye color), the known powers (such as elemental control, mobilization, and superhuman abilities), anecdotal information, style, a signature item, and a vehicle. One of a plurality of elements  328  may be emphasized to designate which of a plurality of pages is being displayed within the maximized window  326 . 
       FIG. 64  illustrates page  312  with a floating window  329  associated with watermark icon  318  present. Here, the text above the watermark icon  318  references a particular jacket worn by a character and the interactive content includes a photo of that jacket within the floating window  329 . 
       FIG. 65  illustrates page  312  with a floating window  330  associated with watermark icon  316  present.  FIG. 66  illustrates page  312  with a floating window  332  associated with a watermark icon.  FIG. 67  illustrates page  312  with a floating window  334  associated with a watermark icon. 
       FIG. 68  illustrates another page  336  with watermark icon  338  present.  FIG. 69  illustrates a floating window  340  associated with the watermark icon  338  (as shown in  FIG. 68 ). Here the watermark icon  338  indicates women&#39;s fashion and is associated with text referring to a particular fashion item. 
       FIG. 70  illustrates another page  342 . This page  342  is the first page in a chapter entitled “Road Trip.” Watermark icon  344 ,  346  are present on page  342 .  FIG. 71  illustrates the page  342  with a floating window  348  associated with watermark icon  344  present. Within the floating window  348  is a photo of a landscape. The floating window may be maximized or other pages within the floating window may be shown.  FIG. 72  and  FIG. 73  illustrate the page  342  with phonograph symbol  106  present which provides audio control. 
       FIG. 74  illustrates the page  342  with a floating window  349  for social media such as TWITTER. Thus, here the text of the book describes a character (Sadie) tweeting. There is a water mark indicia  346  associated with the tweeting. The floating window  349  then provides the additional content by showing the tweet. As shown in  FIG. 75 , the floating window may have a maximize control  350  for maximizing the window. As shown in  FIG. 76 , a maximized window  352  is provided to access not just the particular tweet but all the tweets made by that character. 
     Thus, it should be understood that according to one aspect of the present invention, social media features and functions may be incorporated into the interactive electronic book. For example, TWITTER functionality may be incorporated directly into the interactive electronic book. The interactive electronic book provides for TWITTER functionality without leaving the interactive electronic book. In addition, the interactive electronic book may allow a reader to enter their TWITTER login information once and then save that information so that a reader need not re-enter their complete login information. 
     In addition, the interactive electronic book provides for various types of TWITTER functionality. This may include, as shown in  FIG. 74  to  FIG. 76 , embedding tweets within the text of the book and linking these tweets to actual TWITTER accounts. Thus, the present invention provides for use of TWITTER or other social media platforms in order to bring a fictional work more alive to a reader. For example, the present invention contemplates maintaining TWITTER accounts (or accounts on other social media platforms) for fictional characters within the interactive electronic book. This allows readers of the interactive electronic book a new way to interact with characters of the book. In addition, it may provide readers of the interactive book with additional material not found within the book itself which may provide additional insight into the characters or other elements of the book. 
     Thus, according this aspect of the present invention, the reader may use social media to allow the reader to communicate directly with the characters in the book in ways like actually asking a question of a fictional character and receiving answers from the fictional character from within the book and without leaving the book. 
     The present invention further contemplates that portions of the book may include tweets (or entries from other social media platforms) as a part of the book. Where the book itself includes such tweets or other entries there may be links to the social media platform so that readers can view additional related entries which may not be necessary to the story told in the book but may be of interest to readers. 
     In addition, social media platforms may be integrated into the interactive electronic book in other ways. For example, it allows for interaction between readers of the book. It allows for taking polls of readers of the book at various points within the book. 
     It should also be appreciated that embedded social media platforms within the book creates new ways for readers of the book to share the reading experience with others. It should also be appreciated that embedded social media or networking platforms also provides ways for readers to interact with the book even when they are not in the process of actually reading the book. 
     For example, readers can subscribe to tweeter feeds through the book and thus may later receive tweets from characters from the book, author(s) of the book, or others. In addition, due to the integration between the book and social media platforms, readers are more likely to receive messages about the book from other readers of the book as well. 
     It is to be understood that the integration of social media platforms into the content of the book is advantageous in a number of ways. First and foremost it assists in engaging readers in ways which they are accustomed to in other contexts and daily life. Thus, the use of social media provides opportunities for enriching the experience of the book. At the same time, social media provides opportunities for sharing that experience of the book with others which can serve to grow the audience of the book and the user&#39;s interest in the book. 
     Although TWITTER is the social media platform shown in  FIG. 74  to  FIG. 76  it is to be understood that the interactive electronic book may integrate any number of social networking platforms that exist now or may be later developed. These may include, without limitation, TWITTER, FACEBOOK, FOURSQUARE, GOOGLE+, or others. 
       FIG. 77  illustrates another page  356  with a floating window  358 . Within the floating window  358  is a map. 
       FIG. 78  illustrates another page  360 . At the top right of the page  360  is a phonograph symbol  106  associated with audio controls. Also on the page  360  is a watermark icon  262 . A floating window  364  displays a table of contents which can be accessed through the table of contents symbol at the bottom center of the page.  FIG. 79  illustrates the same page  360  with the floating window  364  displaying a different portion of the table of contents.  FIG. 80  illustrates the same page  360  with the floating window  364  displaying a different portion of the table of contents. Note that a reader can select to see traditional content such as would be in the main table of contents or other types of content, such as characters, music, music videos, or TWITTER. As shown in  FIG. 81 , other types of content may include history, mythology, fashion, cars, maps, and location photos. As shown in  FIG. 82 , other types of content may include sound effects. 
     Another way in which the present invention may morph a fictional story with reality is illustrated in  FIG. 83  through  FIG. 85 . The story in the book may reference a particular place, such as a restaurant (Toasties). A floating window  368  is shown in  FIG. 83  with the particular place marked on the map. There is a maximize control  370  associated with the floating window  368 . A reader may select the maximize control  370  to provide a maximized window  372  (as shown in  FIG. 84 ) with control  370  (which may now be used to reduce the window size). A map  374  is displayed within the window  372 . As shown in  FIG. 85 , a zoomed-out version of the map  376  may be displayed. 
     It should be recognized that the use of the maps provides another way for users to interact with the book not just when they are reading the book but otherwise. For examples, readers of the book may travel to the locations shown and described in the book. This allows the readers to connect with the characters in the book. A reader of the book could, for example, travel to the same restaurant and eat the same meal as a character ate, enjoying the same view that the character viewed or otherwise sharing actual experiences with the character. 
     The present invention further contemplates that the use of particular locations within the book may benefit those locations. For examples, including a particular restaurant and a particular meal within the interactive electronic book may lead to readers of the book going to the particular restaurant and perhaps having the same meal. The present invention contemplates that such locations may pay for the opportunity to be included in the book. 
       FIG. 86  illustrates another page  380  which includes water mark indicia  382 ,  384 .  FIG. 87  illustrates a floating window  386  in which a song is being played. 
       FIG. 88  illustrates another page  388  which is the first page of the chapter entitled “Blank Slate.” The page  388  includes watermark icon  390 ,  392 ,  394 ,  396 . Note that watermark icon  396  appears behind the text for the term “vordulak.” As shown in  FIG. 89 , a floating window associated with the watermark icon  396  is shown. Also note that one can determine from the plurality of elements  400  that what is being shown is the first of two pages about the vordulak. As shown in  FIG. 90, 91, 92  a portion of the second page about the vordulak may also be shown. Similarly,  FIG. 93, 94, 95  illustrate a floating window  402  associated with the watermark icon  392  which appears behind the text for the term “myertovjec.” Both the vordulak and the myertovjec are examples of mythical creatures. 
       FIG. 96  illustrates another page  404  which includes a watermark icon (not shown) associated with a floating window  406  which has a control  408  which may be used to maximize the floating window. Within the floating window  406  may be a video or an animation.  FIGS. 97 and 98  illustrate different frames within the floating window  406 .  FIG. 99  illustrates a maximized window  410  with a first frame and  FIG. 100  and  FIG. 101  illustrates different frames showing the transformation of pretty little girls into devilish creatures as described in the text on page  404 . Although not shown, a slider element or other type of control may be used by a user to transform the characters back and forth between girls and creatures. 
     Although various examples of interactive elements have been described herein, it is to be understood that the present invention contemplates any number of interactive elements. These may include: 
     Depth/Exploration Element. 
     This element may be associated with a watermark icon illustrating a time line. The content of this element may include book happenings, historical events, or a total chronological inventory. Secondary layers may include external links to history, other books, other books within a series of books, other books from the same publisher, other books written by the same author, other books read by the author. 
     Google Earth/Maps Element. 
     Although Google Earth and Google Maps are used it is to be understood that other mapping platforms may be used instead. This element may be associated with a watermark icon illustrating the earth, a map, or a compass. The content of this element may include a work map, pinpoints of locations within the book, a pinpoint to the “current” location within the book (where the story is taking place). The pinpoint to the current location may be of a different color or use a different symbol to distinguish it from other pinpoints within the book. Secondary layers may include information about the place and other map functions such as street view, satellite views, etc. The content of this element may also include video such as geolocating video, or video of traveling the routes between different locations within the book. Secondary layers may also include 360 degree views of specific locations within the book. Other secondary layers may include integration with geolocation applications or social media platforms which use geolocation. For example the ability to check-in with FourSquare may be provided. Further secondary layer may also include the ability to make a reservation at a particular location (such as when the location is a hotel or restaurant), plan a trip to the location, buy a ticket associated with the location (such as when a ticket is required to visit the location). 
     It is to be further understood that the content of the maps may be dependent upon the position of the text within the book. For example, a map with pushpins to mark locations or a map which illustrates routes may only reveal those locations or those routes which have already been referenced in the book. 
     Simple Image+Sharing/Exploring Floating Windows. 
     Various types of simple image and sharing/exploring floating windows may be used. Different icons for the watermark icon may be used depending upon context. For example, a history icon may be used to indicate historical maps, historical documents, or historical texts. Secondary layers may include providing external links with additional information, the ability to buy copies of historical works, and other features. 
     History or mythology images may also include maps. One example of a map would be a zoned supernatural map infographic which may be color coded by region and/or supernatural creature. 
     A mythology icon may be used to indicate the presence of further explanation of mythology and supernatural creatures. Secondary layers may include a translucent floating side menu/bar or scrolling capabilities within the window. Other secondary layers may include external links to buy a book or read/learn more. 
     Images of places may also be used as an icon. Content may include photos or 360 degree views of book locations such as hotels, bookstores, airports, restaurants, parks. Secondary links may include links to maps or other content. 
     Images of books may also be used as an icon. The content may include images, a cover image, description or reviews of books such as books which a character in the story is reading. Secondary layers may include a buy the book feature. 
     Images associated with TWITTER may also be used as an icon. The content may include tweets referenced in the book or tweets from characters or the author. Secondary features associated with the tweets may include the ability to retweet, follow, receive more from, or see all of the characters of the book on TWITTER. 
     Multi-Layer Interactive Floating Windows. 
     This type of element may be used in various ways. For example a fashion icon may be used. Content associated with the fashion icon may include runway pictures, other images of individual fashion pieces displayed in web form with a spread of thumbnail images for each outfit. Secondary layers may include enlarging each individual piece from a thumbnail image, scrolling through the runway from a season or collection, similar looks, or related content. Secondary layers of content may provide for downloading an application, the ability to purchase the items, the ability to get the look for less, the ability to share the look (such as on a social media platform such as Facebook or Twitter), or to see the look. 
     A slider icon may be used to provide for photo transformation of shape-shifters and other supernaturals, to move back and forth between a historical map and a current day map, or for other purposes. 
     A community icon may be used to indicate content related to a community. This may include the ability to add typed comments to the community. Where comments or added, it is contemplated that there may be an ability to flag inappropriate comments by others. Secondary layers associated with typed comments may include showing a keyboard (where used on a touchscreen display), using alternate logins (such as logins for FACEBOOK or other social media platforms if the reader is not already logged in), a FACEBOOK Like feature or within the interactive electronic book application a thumbs up or thumbs down to comments. 
     Community content may also include polls. Secondary layers may include taking the poll within the book at key moments and at the end of the book. 
     Community content may also include video and photo reactions and comments. Secondary layers may provide for posting to video websites such as YouTube, blogs, Facebook, TwitVid or others. Secondary layers may also include Facebook like or within the interactive electronic book application a thumbs up or thumbs down to these posts. 
     Multi-Layer Multimedia Floating Windows. 
     This type of element may be used in various ways. For example, music icons may be used. Content associated with the music icons may include song play only. Secondary features may include placing the song content at the appropriate place in the book to add to the experience of the story. Content may also include a fuller music interactive pop-up window. Secondary layers may include artist information (along with the ability to follow on Twitter, link to an external web site, like the song or artist on Facebook, or other functionality). Secondary layers may further include photos or video associated with the player and the ability to play other songs; share or Tweet specifically on Ping. Other secondary layer mays provide for downloading the song (such as through iTunes), buying a full album, buying a playlist associated with the book, or showing lyrics. The lyrics may be specifically stylized to emphasize certain lines or words. 
     Another use of the multi-layer multi-media floating window is to provide content related to cars. A car icon may be used to identify the content. The content can include information about cars present in the book. Secondary layers may include still photos and specifications for the cars, 360 degree photo experiences of the cars, driving experience videos, or downloading applications associated with the cars. 
     Text Interaction. 
     Another element allows for text interaction. This element may include any number of features such as define, highlight, bookmark such as may be known in the art. In addition, one can select a portion of the book in the convention manner but use a “QUOTABLE” feature which allows one to share on Facebook, Twitter, other social media platforms, or otherwise. 
     Other elements or features of an interactive electronic book include:
         The ability to share progress of where you are in the book with others through social media platforms or otherwise.   The ability to check-in to book locations. Thus once you are at a particular location in the book you can check into the physical location through a platform such as FourSquare.   The ability to check into an actual location on a platform such as FourSquare.   The ability to sign in at the beginning for Twitter, FourSquare, Facebook, an author web site, a book web site, a book series web site, a publisher web site. Alternatively, windows/pop-up sign-ins if this feature is not used.   The ability to turn off various features of the book or otherwise set user preferences for the book.   The inclusion of music videos which may be at designated spots within the book or at the end of them. They may also be accessed through the table of contents.   The table of contents may have visual elements allowing one to enter the interactive electronic book to hear music, go to the map or timeline, watch the music videos, find book information such as on a jacket copy (about the author, front, spine, and back cover).   The inclusion of introductory walk-throughs the first time the book is used, the walk-throughs being findable and replayable at a later time.
 
Thus, an interactive electronic book has been described and shown. The present invention is not to be limited to the specific examples and embodiments described herein. It is to be understood that the present invention contemplates that the interactive electronic book may be used on any number of different types of devices or computing platforms. The interactive electronic may include any number of different types of watermark icon (where used), any number of different types of interactive content, any number of different types of secondary layers of interactive content. Where social media forms a part of the content, the present invention contemplates that any number of types of social media platforms may be integrated into the electronic book. The present invention further contemplates that any number of different types of products may be featured in the book, including media products (such as songs, videos, music videos, other books, software applications, etc.), fashion products, vehicles, and any other product. These and other variations, options, and alternatives are contemplated.