Abstract:
A presentation instrument package is constructed of a carrier having a package identifier. The package defines an enclosure into which is held a presentation instrument having a human readable presentation instrument identifier such that the human readable information is hidden from view.

Description:
CROSS REFERENCES TO RELATED APPLICATIONS 
     This application is related to and incorporates by reference U.S. patent application Ser. No. 11/746,521, filed on May 9, 2007 and entitled, “PRESENTATION INSTRUMENT WITH USER-CREATED PIN AND METHODS FOR ACTIVATING.” 
     BACKGROUND OF THE INVENTION 
     The present invention generally relates to financial presentation instruments. More particularly, the present invention relates to methods and systems for producing, activating and redeeming financial presentation instruments, preferably stored value cards, gift cards, or other pre-paid debit cards. 
     Stored value cards, gift cards, or other pre-paid debit cards are well-known for providing access to goods and services. For example, stored value or gift cards may be purchased from various merchants such as Target®, Wal-Mart®, Starbucks®, Sears®, Blockbuster®, Macy&#39;s®, Banana Republic®, and the like. Pre-paid debit cards are also frequently purchased for telephone services. The purchase and usage of financial presentation instruments has continued to increase in recent years to the point that the sale of stored value cards, gift cards, and pre-paid debit cards today is a multi-billion dollar industry. 
     Initially, stored value cards, gift cards, and pre-paid debit cards were often printed and issued with a predetermined balance and typically then sold as a retail item. An example of such a card is a pre-paid gift card which provides an individual with a set dollar amount for the purchase of goods from a particular merchant. The account is accessed and debited by using an account identification number provided on the gift card. A problem experienced in the sale of such pre-paid gift cards is that merchants buying these cards are subsequently more exposed to loss through shrinkage and theft. 
     More recently, merchants have begun to display non-activated stored value cards, gift cards, and debit cards. In this way, the merchant can readily provide unfettered access of such cards to prospective customers since theft is much less of a concern. This is because the non-activated debit cards have no intrinsic value. Further, merchants no longer carry a large initial expenditure since the merchant activates the debit card with a balance representing an amount a customer wishes to attribute to the debit card at the time the debit card is actually purchased by the customer. 
     Typically, such non-activated stored value cards, gift cards, and debit cards are activated by a provider at a merchant location or retail store at the time of purchase. However, such cards may still be susceptible to certain types of fraud. Hence, for these and other reasons, there is a need for alternative methods and systems that provide for activation of financial presentation instruments, particularly stored value cards, gift cards, or other pre-paid debit cards. 
     BRIEF SUMMARY OF THE INVENTION 
     In one embodiment, the invention provides a method for activating a presentation instrument using a computerized network. The method utilizes a presentation instrument package that comprises a presentation instrument that is coupled to a carrier. A package identifier on the presentation instrument package is read and transmitted to a host computer system to indicate that the presentation instrument has been purchased. After being purchased, the presentation instrument may be removed from the carrier. To activate the presentation instrument, an access code and a presentation instrument identifier obtained from the presentation instrument may be provided to the host computer system. Also, the recipient may select a personal identifier to associate with the presentation instrument. The personal identifier may be transmitted to the host computer system for storage. 
     Optionally, the access code may be replaced by the personal identifier. In this way, the recipient may use the personal identifier when making purchases or when accessing account data at the host computer system. 
     In one aspect, the package identifier may comprise a UPC symbol and an account identifier. The UPC symbol may contain information such as a dollar amount for the presentation instrument, a fee associated with the presentation instrument and a type of presentation instrument. The package identifier may also include an account identifier that is associated with the presentation instrument identifier. 
     The host computer system may include a status indicator that is associated with the presentation instrument identifier. This status indicator may be set at pre-sold when the presentation instrument is produced, and then changed to sold when the host computer system receives the package identifier. However, the presentation instrument remains inactive and cannot be used to make purchases. After receiving the access code and the presentation instrument identifier from the card, the status may be changed from sold to active. 
     In one particular option, the merchant may be required to confirm receipt of payment prior to transmitting the identifier to the host computer system. In this way, the presentation instrument cannot be changed to the sold status until payment is received by the merchant. 
     In another option, the host computer system may be provided with information on a payment vehicle used to purchase the presentation instrument package. This information may be evaluated for fraudulent behavior. For example, the fraudulent behavior may be based on a number of times the payment vehicle was used during a certain time period or a number of presentation instrument packages purchased with the payment vehicle over a certain time. 
     One particular security feature is that the presentation instrument may be completely enclosed in the carrier. In this way, the presentation instrument identifier is not visible so that the presentation instrument must be removed from the carrier to obtain the presentation instrument identifier before being activated. 
     The method may also utilize an interactive voice response (IVR) system. This permits a recipient to activate the presentation instrument by providing information such as the access code, the presentation instrument identifier and the personal identifier to the IVR system. 
     To make a purchase with an activated presentation instrument, the presentation instrument may be presented at a point of sale (POS) device which reads the presentation instrument identifier. Also, the user may enter the personal identifier. The presentation instrument identifier received from the POS device may be evaluated to determine a status and decline the transaction if not yet purchased. Also, an expiration date associated with the presentation instrument may be evaluated at the host. A decline message may be sent if the expiration date is less than a certain time. 
     In another embodiment, the invention provides a computerized presentation instrument activation and processing system. The system includes a host computer system having at least one processor and at least one database having a record of presentation instrument identifiers and a status of each of the presentation instrument identifiers. The host computer system is configured to receive a package identifier indicating that a presentation instrument has been purchased and to flag the presentation instrument as sold. The host computer system is further configured to receive an access code, a presentation instrument identifier from a presentation instrument that has been purchased and a personal identifier. This information may be recorded in the database which may flag the presentation instrument as active. 
     The database may also include a record of UPC symbols containing information such as a dollar amount for the presentation instrument, a fee associated with the presentation instrument and a type of presentation instrument. In one aspect, the host computer system may further include an interactive voice response (IVR) unit that is configured to receive presentation instrument identifiers, access codes and personal identifiers. 
     In one particular aspect, the host computer system may be configured to receive information on a payment vehicle used to purchase a presentation instrument and to flag fraudulent behavior based on a number of times the payment vehicle was used during a certain time period or a number of presentation instrument packages purchased with the payment vehicle over a certain time. 
     In still a further embodiment, the invention provides a presentation instrument package that comprises a carrier having a package identifier that comprises UPC symbol and an account identifier. The package further includes a presentation instrument comprising a presentation instrument body and a human readable presentation instrument identifier on the body. The presentation instrument is coupled to the carrier so as to hide the presentation instrument identifier from human view. 
     The UPC symbol may contain information such as a dollar amount for the presentation instrument, a fee associated with the presentation instrument and a type of presentation instrument. The presentation instrument may further include a machine readable medium on the card body which includes the presentation instrument identifier. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         FIG. 1  is a front view of a presentation instrument package according to one embodiment of the invention. 
         FIG. 2  is a rear view of the package of  FIG. 1 . 
         FIG. 3  illustrates the package of  FIG. 2  with a panel opened to expose a presentation instrument. 
         FIG. 4  is a front view of the presentation instrument embodied in the package of  FIG. 1 . 
         FIG. 5  is a rear view of the presentation instrument of  FIG. 4 . 
         FIG. 6  is a schematic view of a presentation instrument activation and processing system according to the invention. 
         FIG. 7  is a flow chart of one method for activating a presentation instrument according to the invention. 
         FIG. 8  is a flow chart of one method for the on-line purchasing and activating a presentation instrument according to the invention. 
         FIG. 9  is a flow chart of one method for activating a presentation instrument according to the invention. 
     
    
    
     DETAILED DESCRIPTION OF THE INVENTION 
     In one embodiment, the invention encompasses pre-paid, PIN-debit general use presentation instruments, such as gift cards, accepted for goods and services at merchant/retail locations that have PIN-debit enabled POS devices. Cash withdrawals are also possible through conventional ATM&#39;s. Although primarily useful with PIN debits, such presentation instruments could also be used without a PIN. Further, in some cases, the presentation instruments may be non-reloadable, but in other cases could be configured to be reloadable. One particular advantage of such presentation instruments is that they may be marketed to consumers through existing retail locations as well as through various web sites. 
     The presentation instruments will generally comprise a stored value, gift, or other pre-paid debit card. This may include conventional debit cards and credit cards, e.g., ATM cards, bank cards, including those associated with VISA®, Mastercard®, American Express®, etc. In one embodiment, the presentation instruments may comprise a stored value card or a gift card that has an initial zero balance or a promotional value when mailed or provided to a merchant. In the case of the latter, it is important to note that even if the card is initially set to a promotional value, the card remains non-active. For example, the gift card may have a $5 initial promotional value that is activated upon loading of the card. The presentation instruments may be initialized to any desired amount a customer wishes to load or attribute onto the card. For example, the cards may be activated to a denomination of $5, $10, $15, $20, $50, $100, or any other desired denomination. The payment instrument may likewise comprise a debit card or credit card, similar to examples noted above, or alternatively an Automated Clearing House (ACH) authorization from a banking account, e.g., savings, checking, money market, etc. 
     The presentation instruments generally comprise a data card having an information storage medium. The information storage medium will generally comprise a magnetic stripe or barcode that is adapted to store a unique identifier so that the debit account may be properly accessed, activated, and/or debited. The information storage medium could also comprise radio frequency identification, computer chips, or other magnetic, radio frequency, or electronic storage media that may be readable by existing card reader technology, such as conventional point of sale (POS) terminals. 
     In some cases, the cards will have a card number and may be tracked through a separate account number at a host computer system. This scenario permits multiple cards to be tied to the same account. However, it will be appreciated that the card number and the account number could be the same number. 
     In one particular arrangement, the card number and the account number may be different and contain  16  characters so as to have the same format as traditional credit/debit cards. Also, in some cases, the card may have an expiration date, such as a two-year expiration date, that will expire the card but not necessarily the value associated with the card. If desired, the cards can also be set-up with a monthly maintenance fee that may optionally be waved for a certain time. 
     Communications between the host computer system and the various retailers may be accomplished through ISO, API or other electronic transaction processes, which can be customized for each retailer. When a consumer is ready to purchase a card, the consumer provides the card package at a check out station where the package is scanned using a point of sale device. After making payment, the resulting electronic issuance transaction is transmitted to a host computer system which will update the card status from pre-sold to pre-active (or sold) allowing the card to be subsequently activated through an IVR unit. In one particular aspect, the electronic issuance transaction will not be routed to the host computer system until the payment has been authorized/approved. In this way, the host computer system will not change the status of the card to pre-active until payment is actually received. As such, those incline to fraud will be unable to steal a card from a retail location and attempt to activate it without making payment. 
     Once the card is flagged as sold, the card still remains inactive until the consumer calls the IVR unit. This allows the user of the card to set his or her own PIN during the subsequent activation process. 
     One particular feature of the card package is that the package may include a barcode (or other machine readable code) that contains a SKU, an amount/indicator, and an account number that is tied to the card number. This permits the merchant to transmit to the host computer system information on a specific card package that was purchased, an amount of the card, a fee associated with the card and the account number. 
     Hence, the package may include a SKU to identify the product and an account number to associate the package with card included in the package. In one aspect, the SKU may be assigned for each denomination of the card, such as $25, $50, and $100. However, additional denominations could be included. Once the SKU is transmitted to the host computer system, IVR activation of the card will be enabled. 
     In one particular aspect, the information transmitted to the host computer system at the time of sale may include a payment indicator and payment card number field. This information is used to identify the payment vehicle used to purchase the gift card. In this way, various fraud parameters may be evaluated to test whether the purchase is for fraudulent purposes. For example, a query may be performed to determine if the payment vehicle has been used a maximum number of times, or if a dollar amount per payment source has been exceeded for a certain period. In this way, a fraud check may be performed to mitigate excessive activity and any risk associated with excessive use of a payment source. Other fraud protection measures include activation of card only after payment is received, use of a PIN in connection with the card, with the PIN being selected at the time of activation, and a J-hook package arrangement that securely encloses the card prior to purchase to hide the card number. In one aspect, the card may have the card number thermally printed instead of being embossed. This helps to prevent the possibility for retailers to use “knuckle buster” machines for processing unauthorized sales. 
     Another feature of such cards is that they may also be used in ATM machines, with functionalities like ATM withdrawals, ATM declines, ATM balance inquiry and the like. 
     In some cases, the cards may be provided with expiration dates. These dates may begin upon production of the card when the card is placed in the pre-sold status. In cases where significant time passes between the pre-sold status and the sold status, a check can be performed to ensure sufficient time remains on the card after purchase. For example, if the card is set to expire 24-month from the creation date, a check may be formed to make sure it still has 12 months left at the time of purchase. If not, the purchase may be declined and a new card may be purchased. 
     Upon production of the cards, various information is supplied to the database in the host computer system. This information may include the card number, the associated account number and a pre-sold status. As such, the card is inactive and can not be activated via the IVR until the package has been scanned through the POS at the time of purchase. When the card is purchased, it may be scanned through the POS and information is transmitted to the host computer system. If approved, the card status is updated to pre-active and may then be activated via the IVR. In one specific example, when the card is scanned, the POS system reads the barcode from the package and routes the electronic issuance transaction to the host computer system for an authorization response. The electronic issuance transaction message may be populated with the account number and a load amount that is translated from the UPC and the account number contained in the barcode. The transaction message may also be populated with a payment identifier, the payment source card number and a unique transaction identifier related specifically to the purchase. In the event the POS does not receive a response from the host computer system in a retailer-designated period of time, the POS may automatically re-send the issuance transaction. The transaction identifier may be checked to see if it has already been applied. If it has, the host computer system may return an authorization message to the POS. If the transaction has not been applied, a check of the card number is performed to see if the status is pre-sold. If it is not equal to pre-sold, an error message is returned to the POS indicating the card is not available for purchase. If the card is available for purchase, the funding is applied, the status is changed to from pre-sold to pre-active, and an authorization message is sent back to the POS to complete the transaction. 
     The expiration date may also be validated to ensure that the card does not expire in less than twelve months, or another specified time, from the date of purchase. In the event that the card being sold expiration date is less than twelve months from the purchase date, a decline message may be sent requiring that a new card be issued. 
     The authorization message may also include an approval code and may concatenate the account number, providing the last six digits included on the barcode. The card status is changed to pre-active so that is may be activated via the IVR. In some cases, a decline transaction may be sent in instances where the card is already active/sold (duplicate card production issues) or if the card is not related to the program. 
     To activate the card, the recipient may call the IVR unit where a PIN may be selected. The recipient may be required to provide the card number and an access code. The new PIN may replace the initial account access code. Upon activation, the account balance will be provided to the recipient. The IVR unit may provide returning users with account balance, transaction history, FAQ&#39;s, a list of retailers where the card can be used and access to customer service for lost and stolen card replacement and charge back service. Hence, when the caller enters the IVR system and successfully enters the PIN they created, the balance may immediately be provided. 
     The card system provides retailers with a number of advantages. For example, retailers have the ability to track sales results by channel, API (or other electronic transaction process)—instant issuance, web based purchases, and bulk orders. It also provides the ability to track sales by location: 
     The host computer system may also be used when producing the cards for the retailer. Processes involved in producing cards include embossing, thermal printing, encoding, packaging and distribution. Once cards have been produced, data that may be stored includes card numbers on the card, associated account numbers, expiration dates and barcode data on the package. The barcode data may include an 11 digit UPC and a 16-19 digit account number, with leading zeroes being used to keep the total digits at  19 . The 11 digit UPC may include a product identifier and an amount indicator. The UPC may also be used to identify the service fee associated with the card denomination sold. The account number is tied to the card number included in the package. 
     Referring now to  FIGS. 1 and 2 , one embodiment of a presentation instrument package  10  will be described. Package  10  comprises a carrier  12  and a presentation instrument  14  (see  FIG. 3 ) enclosed within the carrier  12 . Carrier  12  may be constructed of a wide variety of materials, such as card stock, paper, plastic and the like and includes an external surface where various materials can be printed. For example, such information may include a denomination  16  a picture  18  of a presentation instrument, a logo  20  as well as other advertising information, terms and conditions and the like. As shown in  FIG. 2 , the other side may include various instructions  22  or other terms and conditions. Also, carrier  12  includes a barcode  24  that is used to identify package  10  at a time of purchase. Information including in barcode  24  may include a SKU number, an activation amount for the presentation instrument, a fee charged at the point of purchase and the type of presentation instrument. Barcode  24  may also include an account identifier associated with an account tied to the presentation instrument. Use of barcode  24  permits a wide variety of information to be transmitted to a host at the time of purchase. 
     Carrier  12  may also include an aperture  26  that allows package  10  to be displayed in a hanging position, such as from a J-hook. Carrier  12  may also include score lines  28  that permit a flap  30  (see  FIG. 3 ) to be pulled off and folded open. As best illustrated in  FIG. 3 , carrier  12  may be constructed of a piece of material that is folded over on itself (or between two separate pieces of material) so as to fully enclose presentation instrument  14 . When flap  30  is opened, a window  32  is created to reveal and provide access to presentation instrument  14 . In one embodiment, presentation instrument  14  is fully enclosed in carrier  12  to prevent any visual access until flap  30  is opened. In this way, any identifying information on presentation instrument  12  is not accessible until package  10  is purchased. If flap  30  is opened prior to sale, the merchant may be instructed not to sell it. 
     In one particular orientation, presentation instrument  14  may be placed in carrier  12  so that front side  36  faces the user when flap  30  is opened. The rear side  40  (see  FIG. 5 ) is against carrier  12  and cannot be viewed until presentation instrument  14  is removed. Also, when opened, a booklet  42  of terms and conditions attached to flap  30  is exposed. Booklet  42  may be opened and/or removed from flap  30 . 
     After presentation instrument  14  is exposed (after being purchased), it may be pulled from carrier  12  out through window  32  and activated. In order to activate presentation instrument  14 , various information provided on presentation instrument  14  must be provided to an activation system. Also, before activation can occur, package  10  must be purchased, with purchase information from package  10  being sent to a host. Hence, even if package  10  is stolen, it cannot be activated without proof that payment was received. Further, once activated, the user can create his or her own PIN so that presentation instrument  14  cannot be used without the PIN. 
     As best sown in  FIG. 4 , front side  36  of presentation instrument  14  may include a merchant logo  44  or other identifying advertising information, such as where presentation instrument  14  may be used. A sticker  46  may also be placed on presentation instrument  14  with instructions for activating presentation instrument  14  following purchase. Sticker  46  may be peeled off prior to using presentation instrument  14 . 
       FIG. 5  illustrates rear side  40  of presentation instrument  14  which may be constructed of generally rigid material, such as plastic, card stock, or the like. Disposed across presentation instrument  14  is a magnetic stripe  50  which may have recorded thereon various information, such as a presentation instrument identifier, sometimes referred to as a card number. A human readable card number  52  may also be printed onto presentation instrument  14 . Also provided on presentation instrument  14  is a barcode  54  that may also have the presentation instrument identifier. In some cases, presentation instrument  14  may include only magnetic stripe  50 , only barcode  54  or sometimes both. Presentation instrument  14  may also include an access code which could be the last 6 digits of the card number. The access code may be used to ensure the user properly input the card number during activation. Presentation instrument  14  can also include various terms and conditions  56 . 
     Referring now to  FIG. 6 , one embodiment of a presentation instrument activation and processing system  60  will be described. Central to system  60  is a host computer system  62  which includes a database  64  which stores and processes various information, such as account numbers, card numbers, SKU numbers, activation amounts, existing balances, fees, merchant location identifiers and the like. Host system  62  also includes various inputs and outputs that permit host system  62  to communicate with various other systems over a variety of networks which may use different protocols. For example, host system  62  may include a server computer  66  that permits an ordering computer  68  to order cards over a network, such as the Internet, a private network or the like. These cards may be ordered by individual purchasers or in bulk by retailers, an example of which is described in copending U.S. patent application Ser. No. 10/789,455, filed Feb. 26, 2004, incorporated herein by reference. Once cards have been ordered, they may be produced and packaged at a card production facility  70 , then sent to individual recipients or to merchant locations, such as at retailer  72 . As shown, retailer  72  includes multiple presentation instrument packages  10  which are displayed at a point of sale. 
     As is known in the art, retail locations include POS devices  74  that accept payment instruments, examples of which are described in U.S. Pat. No. 6,886,742, incorporated by reference. POS devices  74  are used to transmit data from payment vehicles over a credit/debit network  76  to a financial processor  78  which authorizes and facilitates credit/debit payments with various financial institutions. 
     When purchasing a presentation instrument  10 , the purchaser provides payment by cash, check, credit or debit card. If needed, POS device  74  reads the payment vehicle which transmits the data to financial processor  78  for authorization. If payment is approved, the package identifier on package  10  is read by POS device and transmitted to host  62  which uses database  64  to ensure the card is valid and records the purchase in database  64 , changing the status of the card from pre-sold to pre-active. A transmission is sent back to POS device for printing a receipt. In some cases, it will be appreciated that processor  78  and host  62  could be the same system. Host  62  may also be used to perform various fraud checks to ensure a stolen card is not being used to purchase package  10 . 
     Once purchased, package  10  may be opened and presentation instrument  14  removed. To activate presentation instrument  14 , the user contacts an IVR system  75  using a phone  77  over a telecommunications network  79 . IVR system  75  asks the user to key in or speak the card number and an access code (which could be the last few digits of the card number). If entered correctly, host  62  places the presentation instrument  14  in an active state. Also, the user is given the opportunity to create a PIN that may be used in future purchases, when accessing IVR system  75  for account information or over the Internet when obtaining account information. As one specific example, a card holder may have the ability to access a web site, login and obtain account balance information, account activity and similar information. To do so, the presentation instrument may also include a three digit security code, which may conveniently be the last three digits of the account number on the bar code. This three digit number could be printed on the presentation instrument and used as a security code. When the card holder accesses the web site, the card holder may be asked to enter the card number as well as the security code. 
     A user may then visit a retailer  80  to make a purchase, using presentation instrument  14  for payment. POS device  74  may be used to read the card number off the magnetic stripe or car code. Also, the user may enter a PIN. This data is transmitted over network  76  to host  62  which processes the card number and PIN and debits the account by the purchase price. A confirmation is sent back to POS device  74  to print a receipt which may include the account balance. 
     Presentation instrument  14  can also be used to perform transactions using an ATM machine  82  as is known in the art. The PIN may be used as a measure of security. The transaction may be processed by host  62  in a manner similar to a purchase. 
     Referring now to  FIG. 7 , one method for purchasing a presentation instrument will be described. Initially the purchaser selects a presentation instrument for purchase. Conveniently, the presentation instrument may be in various denominations and the buyer may select a particular denomination (step  90 ). The presentation instrument may be displayed on a J-hook near a point of purchase. At this point, the presentation instrument is in an inactive state and flagged as pre-sold. At the check-out counter, a POS device is used to read a barcode on the package (step  92 ). In step  94 , payment is tendered by the buyer and the payment transaction is processed. In some cases, payment from the buyer will need to be confirmed before the information scanned from the barcode is transmitted to a host computer. Payment may be by cash, credit card, debit card or the like. By receiving payment first, the status of the presentation instrument cannot be changed at the host until receipt of payment is acknowledged. In this way, the presentation instrument may not be stolen and then activated. 
     If a payment vehicle is used to purchase the presentation instrument, information on the payment vehicle may be transmitted to the host computer to see if this payment vehicle has been used too many times or too often when purchasing other presentation instruments. Such conditions may be indicative of fraud. 
     Authorization of the transaction occurs at step  96 . Included in the barcode read from the package can include information such as a SKU number, the account number associated with the presentation instrument, an associated denomination, a fee and the like. This information is transmitted to the host which processes the data. If all is in order, the status of the presentation instrument may be changed from a pre-sold status to a sold status. However, the presentation instrument still is not active. 
     A confirmation of the purchase is transmitted back to the POS device, permitting the retailer to print a receipt (step  100 ). The buyer may then present the presentation instrument to a recipient (step  102 ) who may subsequently activate the presentation instrument. 
     The techniques of the invention may also be used when purchasing presentation instruments over the Internet. As illustrated in  FIG. 8 , the buyer accesses a website home page as illustrated in step  100 . The buyer may be shown various presentation instruments with different denominations. The buyer selects one for purchase as shown in step  102 . The buyer may also provide information on himself and recipient information as well as a shipping address (step  104 ). The buyer may select a shipping option (step  106 ), such as regular mail, overnight mail or the like. As shown in step  108 , the buyer enters payment information including a payment vehicle. In step  110 , the buyer submits the order. Various fraud checks may be performed as with other embodiments. If the order is confirmed, a confirmation is presented on the buyer&#39;s computer screen (step  112 ). The presentation instrument is then shipped to the recipient as shown in step  114 . 
       FIG. 9  illustrates one method for activating a presentation instrument, as purchased at a retail location (step  116 ) or on-line (step  118 ). When purchased in-store as described in  FIG. 7 , the buyer provides the presentation instrument to the recipient as shown in step  120 . If purchased on-line, the presentation instrument is shipped directly to the recipient as shown in step  122 . 
     Once the recipient has the presentation instrument, it is removed from the carrier and the presentation instrument identifier is located. The recipient calls an IVR unit using any type of phone as shown in step  124 . Conveniently, the presentation instrument may include a removable sticker with the phone number and calling/activation instructions. The recipient is asked by the IVR unit to enter the presentation instrument identifier and the access code which may be found on the back of the card as set forth in step  126 . In some cases, the access code can be the last several digits of the presentation instrument identifier to ensure it is entered correctly. 
     In step  128 , the recipient is guided through a process for creating a PIN. This PIN may replace the access code and be used when making PIN debits as well as accessing the IVR unit or website to obtain account information as shown in step  130 . 
     The invention has now been described in detail for purposes of clarity and understanding. However, it will be appreciated that certain changes and modifications may be practiced within the scope of the appended claims.