Abstract:
Embedded location tracking systems for sports equipment that include a locator tag embedded within an item of sports equipment in such a fashion that removal of the tag results in severe damage to the sports equipment. The tag is capable of determining its location and continually reporting this location over a wireless data network to a server for use by the owner of the sports equipment. The sports equipment can include any item capable of receiving the locator tag in a fashion manner that would result in serious damage to the equipment upon removal. Examples include skis, a snowboard, watersports equipment, or bicycles.

Description:
CROSS REFERENCE TO RELATED APPLICATIONS 
     This application claims priority to U.S. Provisional Application Ser. No. 62/037,504, filed on 14 Aug. 2014, which is hereby incorporated by reference for all purposes. 
    
    
     BACKGROUND 
     The present disclosure relates generally to sports equipment. In particular, systems using locator tags to track sports equipment and associated users are described. 
     Outdoor enthusiasts frequently invest in expensive equipment to enjoy their sport(s) of choice. For example, people who ski or snowboard may spend hundreds, if not thousands, of dollars on their equipment, which includes skis or a snow board and associated boots and bindings. At popular winter sports resorts, theft of this expensive equipment becomes an increasing possibility, especially for those times when the equipment owner needs to leave the equipment unattended, e.g. while eating, or going inside a lodge. Likewise, people who enjoy watersports such as skiing, surfing, windsurfing or parasailing may have to occasionally leave expensive equipment unattended. Still a further example, people who enjoy bicycling may spend thousands of dollars on their equipment and have to leave it unattended to a bicycle locking rack or facility while they go about their business. Thus, any system that can reduce the likelihood of theft by offering a deterrent while enhancing the likelihood of recovering stolen equipment would be useful. 
     In addition to theft, engaging in sports such as snow skiing, snowboarding, water skiing, surfing, windsurfing and parasailing poses inherent risks. In snow-bound country, skiers and snowboarders may inadvertently wander off-trail, be caught in an avalanche, or otherwise be incapacitated in a location that isn&#39;t immediately visible to anyone trying to locate the endangered skier or snowboarder. For watersports, the participant could be knocked unconscious or be caught in a current or tide that carries the participant away from shore support or boat assistance, and, if the current is sufficiently swift, quickly be swept beyond visual range of a rescue party. Thus, a system that can independently provide the user&#39;s location to rescuers is desirable. 
     A further need for users engaging in sports is to track their travels for logging, record keeping, and health-monitoring purposes. A system that can provide and historically store a continuously updated location as a user engages in sports activities provides useful data to the user for determining calories burned, level of strenuousness of a workout, and setting personal records with respect to speed, distance, time, etc. To further enhance a user&#39;s exercise experience, this data could be shared on social media sites to engage in friendly competition and obtain support and encouragement from friends and family. Thus, a system that can supply and record a continuously updated location of its user, and provide for historical review and sharing of the same, is desirable. 
     Known systems of theft deterrence and location tagging are not entirely satisfactory for the range of applications in which they are employed. For example, existing theft deterrent systems typically involve securing equipment to an immoveable object, such as a post, railing, or rack. Employment of such a system requires a separate locking device, adding to the amount of equipment that the user must carry. If the user forgets to bring the locking device or neglects to deploy it, the equipment is not secured, and is subject to theft. Moreover, conventional locking systems, if they are defeated by a thief, provide no way of tracking down and recovering the stolen equipment. Defeat of the conventional locking systems can leave the stolen equipment undamaged, retaining its resale value, and providing further incentive to theft. Known systems for location tagging suffer from similar deficiencies. Personal locator beacons are yet another piece of equipment that a user must remember to bring, and wear upon their person. The embedding of GPS tags in ski resort lift tickets helps to solve the problem of a user forgetting to bring a locator beacon. However, as the beacon or lift ticket is located on the user, it still offers no theft deterrence for the user&#39;s equipment. 
     As an alternative, smartphones such as the Apple iPhone® or devices running Android® can be equipped with location detection devices, and can run applications that provide historical location tracking for various purposes, including exercise and fitness. In addition, the location detection devices on smartphones can be configured to provide a location of the phone to a remote user to aid in locating and recovering the device. However, as with the personal locator beacons or GPS tags embedded in lift tickets mentioned above, to be useful for these purposes the smartphone must be carried on the user. When used in the sorts of damp or dusty environments encountered while engaging in biking, skiing, or watersports, the smartphone could potentially be rendered inoperable. Likewise, not being attached to the sports equipment, a smartphone offers no protection against theft of the equipment; in fact, the smartphone itself becomes an attractive target of theft, due to its value. 
     Thus, there exists a need for systems that improve upon and advance the design of both known anti-theft systems and location systems. Examples of new and useful tracking systems relevant to the needs existing in the field are discussed below. 
     SUMMARY 
     The present disclosure is directed to a locator tag embedded within an item of sports equipment in such a fashion that removal of the tag results in severe damage to the sports equipment. The tag is capable of determining its location and continually reporting this location over a wireless data network to a server for use by the owner of the sports equipment. The sports equipment can include any item capable of receiving the locator tag in a fashion manner that would result in serious damage to the equipment upon removal. Examples include skis, a snowboard, watersports equipment, or bicycles. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         FIG. 1  shows a schematic view of an example of a programmable computing device. 
         FIG. 2  shows a schematic view of an example of a mobile electronic device. 
         FIG. 3  is a diagram of an example of an embedded location tracking system for sports equipment. 
         FIG. 4A  is a close-up perspective view of the sports equipment shown in  FIG. 3  depicting an example placement of an embedded locator tag. 
         FIG. 4B  is a cross-sectional view of the example placement of an embedded locator tag shown in  FIG. 4A . 
         FIG. 4C  is a cross-sectional view of a second example placement of an embedded locator tag. 
         FIG. 4D  is a cross-sectional view of the battery charging apparatus of an embedded locator tag. 
         FIG. 5  is a flowchart of the steps a user takes to access the location of the embedded locator tag. 
     
    
    
     DETAILED DESCRIPTION 
     The disclosed embedded tracking systems will become better understood through review of the following detailed description in conjunction with the figures. The detailed description and figures provide merely examples of the various inventions described herein. Those skilled in the art will understand that the disclosed examples may be varied, modified, and altered without departing from the scope of the inventions described herein. Many variations are contemplated for different applications and design considerations; however, for the sake of brevity, each and every contemplated variation is not individually described in the following detailed description. 
     Throughout the following detailed description, examples of various embedded tracking systems are provided. Related features in the examples may be identical, similar, or dissimilar in different examples. For the sake of brevity, related features will not be redundantly explained in each example. Instead, the use of related feature names will cue the reader that the feature with a related feature name may be similar to the related feature in an example explained previously. Features specific to a given example will be described in that particular example. The reader should understand that a given feature need not be the same or similar to the specific portrayal of a related feature in any given figure or example. 
     With reference to  FIGS. 1 to 5 , a first example of an embedded tracking system, system  30 , will now be described. System  30  functions by providing a permanently embedded locator tag within sports equipment implementing the disclosed invention. As will be described further herein, the locator tag is ideally embedded in a location and in such a fashion on the sports equipment so that any attempts at removal will result in the sport equipment being rendered useless and/or worthless. This locator tag can be registered with a website that in turn interfaces with a wireless network used to signal the embedded locator tag to report its position, thereby enabling the system  30  user to track and map the location of the tagged sports equipment. Additionally or alternatively, system  30  can be used to deter theft simply by placing a notification on the equipment that it is equipped with the permanently embedded locator tag, which places would-be thieves on notice that theft of the tagged equipment will result in their being located by law enforcement. 
     System  30  addresses many of the shortcomings existing with conventional tracking and theft deterrent devices and systems. For example, by embedding the locator tag within the equipment, the user is relieved of the necessity of remembering to bring an additional piece of equipment. As the locator tag is ideally embedded in equipment that is essential to participating in the sport for which the equipment is designed, a way of locating the user in the event a rescue is needed is virtually assured. The locator tag is also ideally embedded in such a way that removal is nearly impossible without doing significant damage to the equipment, which diminishes possible resale value or further use, and consequently diminishes incentive to steal the equipment. Failing to remove the locator tag effectively turns the stolen equipment into a homing beacon for thieves for as long as they retain possession of the equipment, and facilitates recovery of the equipment if lost or stolen. 
     Various disclosed examples may be implemented using electronic circuitry configured to perform one or more functions. For example, with some embodiments of the invention, the disclosed examples may be implemented using one or more application-specific integrated circuits (ASICs). More typically, however, components of various examples of the invention will be implemented using a programmable computing device executing firmware or software instructions, or by some combination of purpose-specific electronic circuitry and firmware or software instructions executing on a programmable computing device. 
     Accordingly,  FIG. 1  shows one illustrative example of a computer, computer  101 , which can be used to implement various embodiments of the invention. Computer  101  may be incorporated within a variety of consumer electronic devices, such as personal media players, cellular phones, smart phones, personal data assistants, global positioning system devices, and the like. 
     As seen in this figure, computer  101  has a computing unit  103 . Computing unit  103  typically includes a processing unit  105  and a system memory  107 . Processing unit  105  may be any type of processing device for executing software instructions, but will conventionally be a microprocessor device. System memory  107  may include both a read-only memory (ROM)  109  and a random access memory (RAM)  111 . As will be appreciated by those of ordinary skill in the art, both read-only memory (ROM)  109  and random access memory (RAM)  111  may store software instructions to be executed by processing unit  105 . 
     Processing unit  105  and system memory  107  are connected, either directly or indirectly, through a bus  113  or alternate communication structure to one or more peripheral devices. For example, processing unit  105  or system memory  107  may be directly or indirectly connected to additional memory storage, such as a hard disk drive  117 , a removable optical disk drive  119 , a removable magnetic disk drive  125 , and a flash memory card  127 . Processing unit  105  and system memory  107  also may be directly or indirectly connected to one or more input devices  121  and one or more output devices  123 . Input devices  121  may include, for example, a keyboard, touch screen, a remote control pad, a pointing device (such as a mouse, touchpad, stylus, trackball, or joystick), a scanner, a camera or a microphone. Output devices  123  may include, for example, a monitor display, an integrated display, television, printer, stereo, or speakers. 
     Still further, computing unit  103  will be directly or indirectly connected to one or more network interfaces  115  for communicating with a network. This type of network interface  115  is also sometimes referred to as a network adapter or network interface card (NIC). Network interface  115  translates data and control signals from computing unit  103  into network messages according to one or more communication protocols, such as the Transmission Control Protocol (TCP), the Internet Protocol (IP), and the User Datagram Protocol (UDP). These protocols are well known in the art, and thus will not be discussed here in more detail. An interface  115  may employ any suitable connection agent for connecting to a network, including, for example, a wireless transceiver, a power line adapter, a modem, or an Ethernet connection. 
     It should be appreciated that, in addition to the input, output and storage peripheral devices specifically listed above, the computing device may be connected to a variety of other peripheral devices, including some that may perform input, output and storage functions, or some combination thereof. For example, the computer  101  may be connected to a digital music player, such as an IPOD® brand digital music player or iOS or Android based smartphone. As known in the art, this type of digital music player can serve as both an output device for a computer (e.g., outputting music from a sound file or pictures from an image file) and a storage device. 
     In addition to a digital music player, computer  101  may be connected to or otherwise include one or more other peripheral devices, such as a telephone. The telephone may be, for example, a wireless “smart phone,” such as those featuring the Android or iOS operating systems. As known in the art, this type of telephone communicates through a wireless network using radio frequency transmissions. In addition to simple communication functionality, a “smart phone” may also provide a user with one or more data management functions, such as sending, receiving and viewing electronic messages (e.g., electronic mail messages, SMS text messages, etc.), recording or playing back sound files, recording or playing back image files (e.g., still picture or moving video image files), viewing and editing files with text (e.g., Microsoft Word or Excel files, or Adobe Acrobat files), etc. Because of the data management capability of this type of telephone, a user may connect the telephone with computer  101  so that their data maintained may be synchronized. 
     Of course, still other peripheral devices may be included with or otherwise connected to a computer  101  of the type illustrated in  FIG. 1 , as is well known in the art. In some cases, a peripheral device may be permanently or semi-permanently connected to computing unit  103 . For example, with many computers, computing unit  103 , hard disk drive  117 , removable optical disk drive  119  and a display are semi-permanently encased in a single housing. 
     Still other peripheral devices may be removably connected to computer  101 , however. Computer  101  may include, for example, one or more communication ports through which a peripheral device can be connected to computing unit  103  (either directly or indirectly through bus  113 ). These communication ports may thus include a parallel bus port or a serial bus port, such as a serial bus port using the Universal Serial Bus (USB) standard or the IEEE 1394 High Speed Serial Bus standard (e.g., a Firewire port). Alternately or additionally, computer  101  may include a wireless data “port,” such as a Bluetooth® interface, a Wi-Fi interface, an infrared data port, or the like. 
     It should be appreciated that a computing device employed according to the various examples of the invention may include more components than computer  101  illustrated in  FIG. 1 , fewer components than computer  101 , or a different combination of components than computer  101 . Some implementations of the invention, for example, may employ one or more computing devices that are intended to have a very specific functionality, such as a digital music player or server computer. These computing devices may thus omit unnecessary peripherals, such as the network interface  115 , removable optical disk drive  119 , printers, scanners, external hard drives, etc. Some implementations of the invention may alternately or additionally employ computing devices that are intended to be capable of a wide variety of functions, such as a desktop or laptop personal computer. These computing devices may have any combination of peripheral devices or additional components as desired. 
     In many examples, computers may define mobile electronic devices, such as smartphones, tablet computers, or portable music players, often operating the iOS, Symbian, Windows-based (including Windows Mobile and Windows 8), or Android operating systems. 
     With reference to  FIG. 2 , an exemplary mobile device, mobile device  200 , may include a processor unit  203  (e.g., CPU) configured to execute instructions and to carry out operations associated with the mobile device. For example, using instructions retrieved from memory, the controller may control the reception and manipulation of input and output data between components of the mobile device. The controller can be implemented on a single chip, multiple chips or multiple electrical components. For example, various architectures can be used for the controller, including dedicated or embedded processor, single purpose processor, controller, ASIC, etc. By way of example, the controller may include microprocessors, DSP, A/D converters, D/A converters, compression, decompression, etc. 
     In most cases, the controller together with an operating system operates to execute computer code and produce and use data. The operating system may correspond to well-known operating systems such as iOS, Symbian, Windows-based (including Windows Mobile and Windows 8), or Android operating systems, or alternatively to special purpose operating system, such as those used for limited purpose appliance-type devices. The operating system, other computer code and data may reside within a system memory  207  that is operatively coupled to the controller. System memory  207  generally provides a place to store computer code and data that are used by the mobile device. By way of example, system memory  207  may include read-only memory (ROM)  209 , random-access memory (RAM)  211 , etc. Further, system memory  207  may retrieve data from storage units  294 , which may include a hard disk drive, flash memory, etc. In conjunction with system memory  207 , storage units  294  may include a removable storage device such as an optical disc player that receives and plays DVDs, or card slots for receiving mediums such as memory cards (or memory sticks). 
     Mobile device  200  also includes input devices  221  that are operatively coupled to processor unit  203 . Input devices  221  are configured to transfer data from the outside world into mobile device  200 . As shown, input devices  221  may correspond to both data entry mechanisms and data capture mechanisms. In particular, input devices  221  may include the following touch sensing devices  232  such as touch screens, touch pads and touch sensing surfaces; mechanical actuators  234  such as button or wheels or hold switches; motion sensing devices  236  such as accelerometers; location detecting devices  238  such as global positioning satellite receivers, WiFi based location detection functionality, or cellular radio based location detection functionality; force sensing devices  240  such as force sensitive displays and housings; image sensors  242 ; and microphones  244 . Input devices  221  may also include a clickable display actuator. 
     Mobile device  200  also includes various output devices  223  that are operatively coupled to processor unit  203 . Output devices  223  are configured to transfer data from mobile device  200  to the outside world. Output devices  223  may include a display unit  292  such as an LCD, speakers or jacks, audio/tactile feedback devices, light indicators, and the like. 
     Mobile device  200  also includes various communication devices  246  that are operatively coupled to the controller. Communication devices  246  may, for example, include both an I/O connection  247  that may be wired or wirelessly connected to selected devices such as through IR, USB, or Firewire protocols, a global positioning satellite receiver  248 , and a radio receiver  250  which may be configured to communicate over wireless phone and data connections. Communication devices  246  may also include a network interface  252  configured to communicate with a computer network through various means which may include wireless connectivity to a local wireless network, a wireless data connection to a cellular data network, a wired connection to a local or wide area computer network, or other suitable means for transmitting data over a computer network. 
     Mobile device  200  also includes a battery  254  and possibly a charging system. Battery  254  may be charged through a transformer and power cord or through a host device or through a docking station. In the cases of the docking station, the charging may be transmitted through electrical ports or possibly through an inductance charging means that does not require a physical electrical connection to be made. 
     The various aspects, features, embodiments or implementations of the invention described above can be used alone or in various combinations. The methods of this invention can be implemented by software, hardware or a combination of hardware and software. The invention can also be embodied as computer readable code on a computer readable medium. The computer readable medium is any data storage device that can store data which can thereafter be read by a computer system, including both transfer and non-transfer devices as defined above. Examples of the computer readable medium include read-only memory, random access memory, CD-ROMs, flash memory cards, DVDs, magnetic tape, optical data storage devices, and carrier waves. The computer readable medium can also be distributed over network-coupled computer systems so that the computer readable code is stored and executed in a distributed fashion. 
       FIG. 3  provides an overview of the various components of the disclosed embedded location tracking system. As shown in  FIG. 3 , system  30  includes a GPS locator tag  301 . The locator tag  301  can communicate with wireless data network  303  (depicted here as a satellite, but as will be explained below can be implemented using a variety of technologies), which in turn is in communication with a central server  304 . Central server  304  makes available over the Internet  305  an interface, which is accessed by user  307  via computer  306 . Computer  306  can be implemented as either a computer  101  or a mobile device  200 . 
     As can be seen in  FIGS. 4A to 4D , the GPS locator tag  301  is ideally embedded into sports equipment  302 . This is depicted by the dashed lines, representing a possible placement of the locator tag  301 . Ideally, the locator tag  301  is embedded in a location in the sports equipment  302  that will present minimal interference to radio communications with the locator tag  301 , have minimal impact on the structural integrity and performance of the sports equipment  302 , but result in the sports equipment  302  being rendered practically useless should an attempt to remove the locator tag  301  be made. 
       FIG. 4B  provides a cross-sectional view of a possible embedment of the locator tag  301  where sports equipment  302  is a ski or snowboard. The locator tag  301  is placed between the substrate layers  311  of the sports equipment  302  in a position such that removal will damage the structural integrity of the ski or snowboard, and thereby render it useless. Placement of the locator tag  301  in this fashion will typically be performed during the manufacture of the sports equipment  302 , but could be retroactively performed by a technician with the proper skills, training and equipment. Preferably, a sticker  310  is affixed upon the sports equipment  302  notifying the general public of the presence of the locator tag  301 , so as to discourage potential thieves. Sticker  310  could instead be implemented as a permanent marking, or as part of the decorative design of the sports equipment  302 . 
     Likewise,  FIG. 4C  provides a cross-sectional view of a possible embedment of the locator tag  301  where sports equipment  302  is a bicycle  340 . In this example, the locator tag  301  is placed within the frame tube  350  of the bicycle  340  in a location such that the tag could not be removed without causing serious damage to the frame of the bicycle  340 , thereby rendering the bicycle  340  unsafe to ride, and hence unusable. Such a location could include near the base of the bicycle frame, shown as location  360 , where the frame meets the pedal crank. As with a ski or snowboard, the locator tag  301  is ideally placed within the bicycle  340  during the manufacturing process, prior to the frame being completed and sealed. Alternatively, a worker with the necessary skills to open and reclose the frame (either by welding or other technique, depending upon the materials used to construct the frame) could install the locator tag  301  after the bicycle&#39;s  340  manufacture. Also shown in  FIG. 4C  is dynamo  370 , which can optionally be deployed on bicycle  340  to supply power to the locator tag  301 , and/or recharge its battery. 
       FIG. 4D  shows possible charging apparatus arrangements. The battery  320  of locator tag  301  can optionally be continuously charged via an onboard power source such as an incorporated solar cell  330 , or if the sports equipment  302  so accommodates it, a generator similar to dynamo  370  shown on bicycle  340 . For external charging, a charge port  325  can be provided. It will be appreciated by a person skilled in the relevant art that charge port  325  can be implemented in a variety of ways, including a plug with contacts that is otherwise covered by an environmental seal, external exposed contacts embedded into the surface of sports equipment  302  that can mate with a cradle or external holder, an embedded inductive charging coil that can transfer power from a corresponding external coil, which would obviate the need for an externally accessible charge port, or any other now known or later devised methods of transmitting power to a battery for charging. 
     Locator tag  301  is comprised of any currently known or later developed technology that allows for the determination of the tag&#39;s geographic location and transmission of the same to a data network. The locator tag  301  can use GPS, GLONASS, Galileo, or any other now known or later developed system for geographic location. Likewise, the locator tag  301  can be implemented to communicate with a wireless data network over any number of different communications protocols, such as NFC, WiFi, Bluetooth, cellular technologies including TDMA, CDMA, EV-DO, GSM, HSPA, or LTE, satellite communications systems, or any other now known or later developed wireless data communications system. An example of current technology that could be used to implement wide-area wireless data communications is the radio chipset found in many modern cellular phones, which are capable of transmitting and receiving on a variety of RF bands, using a variety of the aforementioned protocols, thus enabling a locator tag  301  to communicate via any current cellular network provider. In the event the locator tag  301  is in use but is out of range or otherwise not in communication with a wireless data network, locator tag  301  ideally is equipped with storage memory, so that it can continue to update its location while storing historical location data. This historical location data can then be transmitted and cleared once wireless data network communications are restored. 
     Locator tag  301  may optionally be equipped with the capability to directly communicate with a mobile device  200  or computer  101 , via any technology now known or later developed. Such technologies may include Bluetooth, WiFi, or Near-Field Communications. Direct communications can be used to directly supply location information to a user&#39;s computer  101  or mobile device  200  for a variety of purposes, such as greater storage capacity, input into various applications such as fitness software or mapping displays, enhanced situational awareness, or direct control of the locator tag  301  for setting parameters, diagnostics, and monitoring of the tag&#39;s health. 
     If the locator tag requires a power source, ideally it will be implemented as a rechargeable battery cell, which can be charged either by a power port, a wireless charging system, solar cell integrated into the sports equipment  302 , magnetos or other generating devices that can capture energy from the motion of sports equipment  302  (if the equipment is suitable for such a power source, such as a bicycle) or another method known or to be developed that facilitates battery charging without the need to access the battery, so as to maintain the integrity of the embedded locator tag  301  and not present an easy method for a thief to disable the locator tag  301 . If a replaceable battery is needed, it should be secured in a fashion capable of only being accessed by the owner of the sports equipment  302 , so as to prevent a thief from disabling the locator tag  301  by removing the battery. Locator tag  301  is provided with a unique ID code, which allows it to be addressed and tracked by the system  30 . 
     In the example shown in  FIG. 3 , wireless data network  303  is implemented using any system that allows for wireless communications. Preferably, the implemented wireless communications technology will allow for wide area, ideally global, communications with the locator tag  301 . Examples of such preferred systems include a satellite communications system, cellular data network, or other vide-area radio communications system. Currently available technology could include any commercially available telecommunications system, such as provided by Verizon Wireless, AT&amp;T, T-Mobile, or Sprint in the case of terrestrial communications, or Iridium®, in the case of satellite communications. Satellite communications would be particularly useful when the user of a piece of equipment implementing the disclosed invention intends to engage in activities that are out of communications range with any available terrestrial-based system. Conversely, if the equipment will be predominantly used in a controlled area, such as a ski resort or along established bike or ski trails, a wireless communications network implemented using local-area network technologies, such as a meshed network of WiFi hotspots and routers, may prove advantageous and cost-effective. Other possible implementations of wireless data network  303  include a purpose-built network dedicated to use with the system  30 . 
     Central server  304 , in turn, is in communication with wireless data network  303 . Central server  304  is ideally implemented using a computer  101 , as disclosed above. Central server  304  receives location updates from the locator tag  301  via the wireless data network  303 . In some implementations, central server  304  can use wireless data network  303  to ping the locator tag  301 , forcing a location update. Central server  304  is further in communication with a data network that allows it to communicate with users of the system  30 . As shown in  FIG. 3 , this is ideally the Internet  305 . Central server  304  provides an Internet-accessible service, such as a web page, which the user  307  can access using a computer  306 . Computer  306  is ideally implemented as either a computer  101 , or a mobile device  200 . The Internet-accessible service allows the user  307  to log into a secure account owned by the user  307  and query the location of locator tag  301 , and by connection, the location of the sports equipment  302 . This Internet-accessible service can be accessed using a web browser, such as Internet Explorer®, Google Chrome®, or Firefox®, or using purpose-built client software or an app capable of being run on a mobile device  200 . 
     It will be appreciated by a person skilled in the relevant art that in some implementations central server  304  and computer  306  may be the same machine, where the user  307  uses computer  306  to directly contact the locator tag  301 . This can be the case when the wireless data network  303  is implemented using a direct communications link to the locator tag such as WiFi, NFC, or Bluetooth. 
     Turning attention to  FIG. 5 , a method  500  of using and the operation of the example Embedded Location Tracking System for Sports Equipment will now be described. Method  500  includes signing up for an account with a location tracking service in step  501 , registering the locator tag  301  unique ID with the tracking service in step  502 , the tracking service obtaining the locator tag&#39;s  301  location in steps  503  and  504 , and finally, the locating service providing the user with the location of the locator tag  301  upon request in step  505 . 
     In step  501 , a user of system  30  ideally initially signs up with a location tracking service, which may be hosted on central server  304 . This allows the user to keep track of multiple pieces of sports equipment  302  that are all equipped with locator tags  301 . The user can provide a username and password, as is typical for online services. Once the user&#39;s account is established, in step  502  the user will enter the unique ID codes for each locator tag  301  that the user wishes to track, thereby associating the sports equipment  302  with the user. The unique ID codes are typically supplied to the user by the person who installs the embedded locator tag, usually the manufacturer of the sports equipment  302 . Steps  501  and  502  are not necessary, however, for system  30  to work; all that is needed to determine the location of a locator tag  301  is the tag&#39;s unique ID code. 
     In step  503 , the tracking service uses the supplied unique ID code to request the location of the associated locator tag  301  over the wireless data network  303 . The wireless data network  303  can respond with the location of the locator tag  301  if it has the location cached, and the location is not considered stale, e.g. older than a minute or two, or any other time as may be established by a user. Alternatively, the tracking service can send a request over the wireless data network  303  that the locator tag  301  associated with the supplied unique ID obtain and reply with a refreshed location over the wireless data network  303 , thus carrying out step  504 . Also, the locator tag  301  can transmit its location history stored in the locator tag&#39;s  301  memory over the wireless data network  303 , for example either on request from the user through the tracking service, or automatically in response to having lost contact with wireless data network  303  and subsequently regaining it. Steps  503  and  504  can further be continuously repeated at regular intervals, so as to provide an ongoing updated location, similar to the GPS systems used for vehicle navigation. 
     Finally, in step  505  the user is able to view the location of the requested locator tag  301  and associated sports equipment  302  via the tracking service. This may include providing geographic coordinates (latitude and longitude), and/or presenting the location on a map, such as may be provided by a mapping service like Google Maps or Apple Maps. Additional information can also be provided, including a historical view of the locator tag&#39;s  301  location, allowing the user to see the tracks where the sports equipment  302  has traveled. This information could be used to locate a possible thief, by the user to keep track of their travels (such as in the case of cross-country skiing, where a user may wish to map their route), or even by other users who wish to locate a friend, provided they have the unique ID code of the locator tag  301  in the friend&#39;s sports equipment  302 . Alternatively, the tracking service may provide a way for the users to share their locations with other users. 
     The disclosure above encompasses multiple distinct inventions with independent utility. While each of these inventions has been disclosed in a particular form, the specific embodiments disclosed and illustrated above are not to be considered in a limiting sense as numerous variations are possible. The subject matter of the inventions includes all novel and non-obvious combinations and subcombinations of the various elements, features, functions and/or properties disclosed above and inherent to those skilled in the art pertaining to such inventions. Where the disclosure or subsequently filed claims recite “a” element, “a first” element, or any such equivalent term, the disclosure or claims should be understood to incorporate one or more such elements, neither requiring nor excluding two or more such elements. 
     Applicant(s) reserves the right to submit claims directed to combinations and subcombinations of the disclosed inventions that are believed to be novel and non-obvious. Inventions embodied in other combinations and subcombinations of features, functions, elements and/or properties may be claimed through amendment of those claims or presentation of new claims in the present application or in a related application. Such amended or new claims, whether they are directed to the same invention or a different invention and whether they are different, broader, narrower or equal in scope to the original claims, are to be considered within the subject matter of the inventions described herein.