Abstract:
Systems and corresponding methodologies are disclosed that employ ‘context’ of a document upon searching for relevant or desired references/results. The innovation establishes ‘context’ of a document thereby increasing relevance upon returning results to search queries. Context-based searching establishes relationships between terms of a document in order to focus more upon an interpretation of a document rather than merely considering a topic of a document based upon word occurrences, as used by traditional searching mechanisms.

Description:
BACKGROUND 
     Technological advances in computer hardware, software and networking have lead to increased demand for electronic information exchange rather than through conventional techniques such as paper and telephone correspondence, for example. Such electronic communication can provide split-second, reliable data transfer between essentially any two locations throughout the world. Many enterprises and consumers are leveraging such technology to improve efficiency and decrease costs associated with traditional office environment. In other words, many offices are transitioning to a ‘paperless’ office structure rather than storing an overabundance of hardcopy paper files and documents. 
     As the amount of available electronic data grows, it becomes more important to store and/or utilize such data in a manageable manner that facilitates user-friendly and quick data searches and retrieval. For example, office productivity tools (e.g., word processing, spread sheets, presentation applications, electronic mail (email) applications, personal information manager (PIM) applications, etc.) can easily rise to a level of storage in the range of megabytes, gigabytes or even more. 
     The use of physical paper to store hardcopies of information has been noted to contribute to a declination of the environment as large amounts of trees are lumbered for paper creation. In addition to its ill affects on the environment, physical paper can be costly, unorganized, inefficient, and space-consuming. As many users and enterprises become more and more ‘paperless,’ organization of data becomes increasingly important. As well, locating a desired document within a vast storage device can also be difficult using traditional search mechanisms. 
     Conventional computer-based search, in general, is extremely text-centric in that search engines typically analyze content of alphanumeric search queries in order to return results. These traditional search engines merely parse an alphanumeric queries into ‘keywords’ and subsequently perform searches based upon a defined number of instances of each of the keywords in a reference. 
     In the Internet world, search engine agents, often referred to as spiders or crawlers, navigate websites in a methodical manner and retrieve information from available websites. For example, a crawler can make a copy of all or a portion of websites and related information. The search engine then analyzes the content captured by one or more crawlers to determine criterion by which to index a particular site. Some engines will index all words on a website while others may only index terms associated with particular tags such as such for example: title, header or metatag(s). 
     Nonetheless, conventional search engines merely consider literal ‘content,’ for example keyword occurrences, when indexing or locating results to a search query. In other words, conventional search engines do not perform any sophisticated analysis or interpretation but, rather merely use keywords, phrases, titles, headers, etc. to index a document. 
     Once indexes are generated, they typically are assigned a ranking with respect to occurrences of certain keywords, and stored in a database. An algorithm is often employed to evaluate the index for relevancy based upon the keyword ‘hit rate,’ for example, based upon frequency of words on a webpage, among other things. A distinctive factor in performance amongst conventional search engines is the ranking algorithm respectively employed. 
     Upon entry of one or more keywords into a search query, traditional search engines most often retrieve indexed information that matches the query from the database, generates a snippet of text associated with each of the matching sites and displays the results to a user. The user can thereafter scroll through a plurality of returned sites in connection with determining if the sites are related to interests of the user. However, this can be an extremely time-consuming and frustrating process as search engines often return a substantial number of sites. More often than not, the user is forced to further narrow the search iteratively by altering and/or adding keywords and operators to converge on websites that provide the sought after information. 
     SUMMARY 
     The following presents a simplified summary of the innovation in order to provide a basic understanding of some aspects of the innovation. This summary is not an extensive overview of the innovation. It is not intended to identify key/critical elements of the innovation or to delineate the scope of the innovation. Its sole purpose is to present some concepts of the innovation in a simplified form as a prelude to the more detailed description that is presented later. 
     The innovation disclosed and claimed herein, in one aspect thereof, comprises a system that employs ‘context’ upon searching for relevant or desired references/results. In other words, rather than merely considering ‘content’ when searching for relevant information, the innovation can establish ‘context’ of a document thereby increasing relevance upon returning results to search queries. As used herein, a ‘document’ refers to most any document (independent of format) related to an office environment or network including, but not limited to, an email (with or without attachments), a word processor document, a presentation document, an image document, a facsimile, a spreadsheet, an audio document, a video document, portable document format (e.g., PDF) data, a web page, etc. 
     Context-based searching in accordance with aspects of the innovation establishes relationships between terms of a document in order to focus more upon an interpretation of a document rather than merely considering a topic of a document based upon word occurrences, as used by traditional searching mechanisms. Thus, use of all terms within a document can be considered when performing a search to incorporate context into the search thereby enhancing relevance and quality of results returned. 
     In yet another aspect thereof, a machine learning and reasoning component is provided that employs a probabilistic and/or statistical-based analysis to prognose or infer an action that a user desires to be automatically performed. 
     To the accomplishment of the foregoing and related ends, certain illustrative aspects of the innovation are described herein in connection with the following description and the annexed drawings. These aspects are indicative, however, of but a few of the various ways in which the principles of the innovation can be employed and the subject innovation is intended to include all such aspects and their equivalents. Other advantages and novel features of the innovation will become apparent from the following detailed description of the innovation when considered in conjunction with the drawings. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         FIG. 1  illustrates an example system that facilitates context-based document search in accordance with an aspect of the innovation. 
         FIG. 2  illustrates an example flow chart of procedures that facilitate categorizing search results based upon context in accordance with an aspect of the innovation. 
         FIG. 3  illustrates an example flow chart of procedures that facilitate establishment of a context-based index in accordance with an aspect of the innovation. 
         FIG. 4  illustrates an example system that employs an index generator that establishes a context-based index in accordance with an aspect of the innovation. 
         FIG. 5  illustrates an example context analyzer component that employs a text, audio and image analyzer to establish document context in accordance with aspects of the innovation. 
         FIG. 6  illustrates an example context analyzer component that employs a language parser, a speech recognition component and a pattern recognition component to establish document context in accordance with aspects of the innovation. 
         FIG. 7  illustrates an example context-based search system that employs a results configuration component that categorizes search results in accordance with aspects of the innovation. 
         FIG. 8  illustrates an example results configuration component that filters, ranks or orders results in accordance with aspects of the innovation. 
         FIG. 9  illustrates a block diagram of a computer operable to execute the disclosed architecture. 
         FIG. 10  illustrates a schematic block diagram of an example computing environment in accordance with the subject innovation. 
     
    
    
     DETAILED DESCRIPTION 
     The innovation is now described with reference to the drawings, wherein like reference numerals are used to refer to like elements throughout. In the following description, for purposes of explanation, numerous specific details are set forth in order to provide a thorough understanding of the subject innovation. It may be evident, however, that the innovation can be practiced without these specific details. In other instances, well-known structures and devices are shown in block diagram form in order to facilitate describing the innovation. 
     As used in this application, the terms “component” and “system” are intended to refer to a computer-related entity, either hardware, a combination of hardware and software, software, or software in execution. For example, a component can be, but is not limited to being, a process running on a processor, a processor, an object, an executable, a thread of execution, a program, and/or a computer. By way of illustration, both an application running on a server and the server can be a component. One or more components can reside within a process and/or thread of execution, and a component can be localized on one computer and/or distributed between two or more computers. 
     As used herein, the term to “infer” or “inference” refer generally to the process of reasoning about or inferring states of the system, environment, and/or user from a set of observations as captured via events and/or data. Inference can be employed to identify a specific context or action, or can generate a probability distribution over states, for example. The inference can be probabilistic—that is, the computation of a probability distribution over states of interest based on a consideration of data and events. Inference can also refer to techniques employed for composing higher-level events from a set of events and/or data. Such inference results in the construction of new events or actions from a set of observed events and/or stored event data, whether or not the events are correlated in close temporal proximity, and whether the events and data come from one or several event and data sources. 
     Referring initially to the drawings,  FIG. 1  illustrates a system  100  that enables documents to be searched based upon context. Additionally, system  100  enables contextually-based categorized search results to be rendered, e.g., displayed or presented to a user or application. As illustrated, ‘documents’ as used herein can refer to most any document type including, but not limited to text, audio, image or the like. While three specific document types are illustrated, it is to be understood that the features, functions and benefits of the innovation can be applied to most any document type without departing from the spirit and/or scope of the innovation. In other words, ‘document’ refers to most any data (independent of format) related to an office environment or network including, but not limited to, an email (with or without attachments), a word processor document, a presentation document, an image document, a facsimile, a spreadsheet, an audio document, a video document, portable document format (e.g., PDF) data, a web page, etc. The context-based search functionality can be applied to most any data type or element without departing from the spirit and scope of this specification and claims appended hereto. 
     Generally, the context-based search system  100  of  FIG. 1  can include a context analyzer component  102  and a search engine  104 . Together, these components ( 102 ,  104 ) can be employed to identify contextual factors related to documents and thereafter to identify a subset of the documents based upon relevance in view of a search query. In other words, a context (or multiple contexts) can be established for each of the documents. This context can be mapped to keywords (or other search criteria such as pattern or pixel format) within a search query thereby enhancing relevance of search results. 
     As will be described in detail throughout this specification, context-based searching refers to employing contextual factors within computer-based searches. In other words, for example, upon searching for a document, a conventional content-based searching mechanism would merely locate a requested term such as ‘Gretzky.’ The context analyzer  102  together with the search engine  104  of the innovation employs context to determine that ‘Gretzky’ may also be associated to the city ‘Los Angeles,’ ‘hockey,’ etc. Thus, documents that do not specifically include the term ‘Gretzky’ can be returned by associating the context of the other documents. The innovation can use all terms in a document when performing search to add context to present search query, e.g., by noticing patterns during the search and across data structures to allow context additions, looking at the locale of every other word that appears in the same document to see if the terms may be employed as context enhancers for present search, etc. In this example, ‘locale’ or ‘locality’ can refer to some arbitrary boundary within a document, where a defined or inferred model helps define what is within the locale of what one is searching. 
     In another aspect, the system  100  can troll documents (e.g., in a local or remote store) or the Internet for what should be read based upon a user profile and/or determined context. In other words, the system  100  can be employed to enhance a user&#39;s searching capability by improving quality and relevance of search results. As will be described with reference to the figures that follow, the system  100  can establish a context-based index as documents are created, modified and/or deleted (or subsequently as desired). As will be understood, this index can enhance searching capabilities of the system  100 . 
     In other aspects, metadata (e.g., tags) can be incorporated into a document to enhance searchability. In other words, like the aforementioned index, the context-based metadata can greatly reduce process and analysis time to identify context of each document upon execution of a search query. In this example, these contextual tags can be embedded within a title or header of a document thus, upon a search, only the title or header will have to be scanned in order to determine contextual relevance based upon the search query. These and other aspects will be described in greater detail infra with reference to the figures that follow. 
       FIG. 2  illustrates a methodology of employing document context in computer-based searches in accordance with an aspect of the innovation. Essentially, the methodology of  FIG. 2  enhances document searchability by incorporating context into the process of searching for documents. In other words, rather than merely word-searching the content of a document to determine search results, the innovation enables sophisticated logic to establish context of references or documents. This context can be used to enhance computer-based searches thereby increasing relevance of search results. 
     While, for purposes of simplicity of explanation, the one or more methodologies shown herein, e.g., in the form of a flow chart, are shown and described as a series of acts, it is to be understood and appreciated that the subject innovation is not limited by the order of acts, as some acts may, in accordance with the innovation, occur in a different order and/or concurrently with other acts from that shown and described herein. For example, those skilled in the art will understand and appreciate that a methodology could alternatively be represented as a series of interrelated states or events, such as in a state diagram. Moreover, not all illustrated acts may be required to implement a methodology in accordance with the innovation. 
     At  202 , a search query can be received, for example, a user can craft a query of keywords. Still further, a user search query can be parsed in order to define (or infer) keywords within the query. By way of example, a user can craft a query such as ‘What teams did Wayne Gretzky play for in his career?’ While conventional searches would merely look for documents that contain keywords such as ‘teams,’ ‘Wayne,’ ‘Gretzky,’ and ‘career,’ the subject innovation can further employ these terms to establish search results based upon context rather than merely content. 
     At  204 , context of a document can be established. Here, a document can be analyzed in order to establish context (e.g., meaning, subject, topic, perspective, background) of a particular document or reference. For instance, a document that mentions ‘Gretzky’ in a discussion of ‘gambling’ or ‘betting’ may not necessarily be a relevant search result to the example search query above (e.g., team identification). Rather, this document&#39;s context may be determined or inferred to be associated with gambling within professional hockey or more broadly as illegal activity within professional sports. 
     As described supra, in addition to ‘on-the-fly’ contextual determination, aspects can employ metadata and/or indexes to enhance performance of contextual-based searches. An example of these embodiments is illustrated in  FIG. 3  as described below. While the methodology of  FIG. 3  describes the use of metadata and/or indexes to enhance contextual-based search, it is to be understood that the context-based searching functionality can be established ‘on-the-fly’ (e.g., in real-time) in accordance with other aspects. All of these aspects are to be included within the scope of the innovation and claims appended hereto. 
     With reference again to  FIG. 2 , results can be located at  206 . Here, contextually relevant documents are located in view of the search query. Essentially, at  206 , context of a document is employed to establish relevance rather than solely keyword occurrence as employed by conventional systems. 
     At  208 , the results can be aggregated and categorized as desired or appropriate. In other words, in one aspect, categories can be established that correspond to different contexts. Accordingly, the results can be mapped into a particular category (or group of categories) and rendered at  210 . 
     Referring again to the aforementioned ‘Gretzky’ search example, categories may be ‘hockey players,’ ‘Edmonton Oilers,’ ‘Los Angeles Kings,’ ‘St. Louis Blues,’ ‘New York Rangers,’ ‘NHL,’ etc. In other words, context of a document can be used to classify, sort or group documents into categories. Thus, relevance of a reference can be conveyed based upon a category designation as well as a rank within a particular category. Additionally, it is to be appreciated that most any structure of categories (e.g., sub-categories) can be employed in alternative embodiments. 
     Still further, references within a document can be used to further enhance a search query, thereby enhancing comprehensiveness of a search. For instance, terms within a document that has a determined context to be about the life of Wayne Gretzky can be used to locate additional references. For example, although the original search query in this example used the term ‘career,’ another reference may associate ‘lifetime,’ ‘tenure,’ etc. such that references that employ these terms within a desired context can also be returned as relevant results. 
     Referring now to  FIG. 3 , there is illustrated a methodology of establishing context of a document in accordance with the innovation. At  302 , a document is received, for example, upon original authorship/creation, modification, etc. Additionally, the document can be received (or accessed) by way of a crawler or other tool designed to automatically analyze and/or index documents. 
     At  304 , a determination is made to conclude if the document includes text data. If so, at  306 , the data can be parsed and analyzed to determine keywords and subsequently context of the text. Similarly, at  308 , a determination can be made to conclude if the document includes audible data. If the document does include audible data, at  310 , speech recognition (or other suitable sound analysis) mechanisms can be used to establish keywords associated with the audible data and subsequently the context of the keywords in view of the translated document. By way of example, if the audible data is a song, the speech recognition can be used to translate audible speech into text lyrics with respect to the song. Subsequently, the context of the document can be established. 
     Still further, at  312 , a determination is made if the document contains visible data (e.g., image data). As with text and sound described above, if visible data is present, key features (e.g., attributes and/or characteristics) can be established via pattern recognition mechanisms at  314 . In one particular aspect, facial recognition mechanisms can be employed to determine an identity of an individual in the image. Further, pattern recognition can be employed to determine other characteristics or objects included within the image such as, for example, places, buildings, landmarks, colors, venues, etc. Thus, context of the document can be established. 
     Once the document is analyzed (e.g.,  304 - 314 ), at  316 , metadata and/or an index can be established to enhance searchability. In other examples, the context can be established and employed, ‘on-the-fly’ or in real-time, to enhance relevance of search results. Moreover, this context can be employed to further enhance the search query thereby increasing comprehensiveness of a computer-based search. 
       FIG. 4  illustrates an alternative block diagram of a context-based search system in accordance with an aspect of the innovation. As shown in  FIG. 4 , most any criteria can be considered by the context analyzer component  102  in establishing context. It is to be understood that the items highlighted in  FIG. 4  are provided merely to add perspective to the innovation and are not intended to limit the innovation in any way. Rather, the factors noted are but a small subset of factors that can be considered in determining context of a document or reference. 
     As shown, keywords within a reference can be employed to establish context. For instance, additional factors related to the keywords, such as occurrence rate, usage, etc. can be employed to determine and/or infer context of a document. It will be appreciated that algorithmic and other logic mechanisms can be employed to establish context of a document based upon keywords and factors surrounding the keywords within a document. 
     Other factors such as, title, author, creation date, storage location, etc. can be employed to further establish context. For example, a document that references George Bush as President of the United States can potentially be about George Herbert Walker Bush or George W. Bush. However, further analysis of a document might reveal that the presidency at issue is from 1989 to 1993, thus, the context of the document can be determined or inferred to reference George Herbert Walker Bush. While this is a simplistic example of analysis that can be performed, it is to be understood that most any analysis can be performed to determine and/or infer context based upon factors within a document or reference. 
     With continued reference to  FIG. 4 , the search engine component  104  can include a category association component  402  that classifies documents based upon context determined by the context analyzer component  102 . Continuing with the above example, categories related to George H. W. Bush could be, ‘41 st  President of the United States,’ ‘43 rd  Vice President of the United States,’ ‘11 th  Director of Central Intelligence,’ ‘Yale University,’ etc. Accordingly, the category association component  402  can be employed to associate or ‘bucketize’ documents into categories based upon context in view of a search query. 
     In other aspects, an index generator component  404  can be employed to establish a context-based index  406  of documents. Here, the context-based index  406  can be used to enhance efficiency of search by maintaining an index or cross-reference that identifies documents and their relative association to contextual categories. Thus, upon searching, the category association component  402  can streamline the process of identifying context by accessing the context-based index  406 . As described above, in other aspects, metadata can be embedded within the document or reference (e.g., header) such that the category association component  402  can easily associate a reference to a contextual category. 
     Referring now to  FIG. 5 , an alternative block diagram of system  100  is shown. In particular, as shown, the context analyzer component  102  can include a text analyzer  502 , an audio analyzer  504  and/or an image analyzer  506 . While specific analyzer components ( 502 ,  504 ,  506 ) are illustrated in  FIG. 5 , it is to be understood that most any analysis can be performed in accordance with alternative aspects without departing from the spirit and/or scope of the innovation. For example, the audio analyzer  504  can analyze most any sounds or speech to establish a context for the document or reference. Similarly, the image analyzer  506  can evaluate still images or video images in order to establish a context related to a document. Further, it will be understood that a reference can often include multiple types of data (e.g., text, audio, image . . . ). Accordingly, the sub-components ( 502 ,  504 ,  506 ) of the context analyzer component  102  can be employed in combination to establish the context using most any appropriate mechanism. 
     Referring now to  FIG. 6 , illustrated is an example context analyzer component  102 . Specifically,  FIG. 6  illustrates that the text analyzer component  502  can include a language parser component  602 , the audio analyzer component  504  can include a speech recognition (or speech to text converter) component  604  and the image analyzer component  506  can include a pattern recognition component  606 . As described above, each of these sub-components ( 602 ,  604 ,  606 ) can be employed to establish context of a document. 
     By way of example, the image analyzer component  506 , together with the pattern recognition component  606  can be employed to interpret images included within a document. For example, facial recognition can be employed to identify people within an image. Similarly, pattern recognition can be used to identify buildings, places, objects, etc. within an image. These interpretations can be used by the context analyzer component  102  to determine or infer context associated with a document. 
       FIG. 7  illustrates an example block diagram of a system  700  that facilitates context-based computer search in accordance with an aspect of the innovation. In addition to the components (e.g.,  102 ,  104 ) and functionalities described supra, the system  700  can include a results configuration component  702  that can filter, rank, order, etc. results of a computer-based search. 
       FIG. 8  illustrates an example results configuration component  702  in accordance with an aspect of the innovation. Generally, the results configuration component  702  can include a filter component  802 , a ranking component  804  and an ordering component  806 . As will be understood, each of these sub-components can filter, rank and/or order based upon a most any predefined or inferred threshold (e.g., relevance), policy or preference. For instance, the results configuration component  702  can automatically rank results within categories based upon relevance to a particular search query. 
     While conventional search engines operate merely based upon ‘content’ (e.g., keywords, hit-rate of keywords), in aspects, the subject innovation employs ‘context’ rather than merely content to identify search results and to classify the same. For example, in accordance with the innovation, when a document or reference is crawled, an index of the content can be established in addition to a profile (or context) of the document. In other words, the innovation can build a profile (or context) of a document by looking at all the terms that are indexed for that document and ranking based upon on a taxonomy. Here, the taxonomy is a view, based on users&#39; interests, of what the content types are for documents. 
     In accordance with the innovation, it is possible to know something (e.g., context) about the documents. In other words, beyond just what terms or keywords index into the document, the innovation can employ a different basis for ranking the relevance of hits, context. The innovation can rank based on how rich a site is at supplying content of a given type. Thus, for example the innovation could support searches for most any categories, e.g., ‘news,’ ‘sports,’ ‘music &amp; entertainment,’ ‘places: local attractions by city,’ ‘things to buy.’ 
     These categories can be predefined, inferred or based upon some defined metric such as, the most popular and monetizable categories (e.g., ones with the richest and most numerous advertisers). It will be appreciated that popular categories can be established or determined by mining the searches done by users. For example, upon mining all of the indexed terms for a site, one could rank the site by number of instances or ‘density’ of instances on that site of ‘New York.’ 
     In aspects, where the document is website, it can also be possible to recognize the navigation path to a site from the arbitrary text of a site. Accordingly, this can provide an easy and automated way of having a sense that the site is actually about, e.g., New York. Even though the system can index many other terms on that site, the site can be in the taxonomy of places associated with New York, in this example. 
     In yet other aspects, the innovation can employ machine learning and reasoning (MLR) mechanisms which facilitate automating one or more features in accordance with the subject innovation. The subject innovation (e.g., in connection with context determination and categorization) can employ various MLR-based schemes for carrying out various aspects thereof. For example, a process for determining context of a document can be facilitated via an automatic classifier system and process. 
     A classifier is a function that maps an input attribute vector, x=(x1, x2, x3, x4, xn), to a confidence that the input belongs to a class, that is, f(x)=confidence(class). Such classification can employ a probabilistic and/or statistical-based analysis (e.g., factoring into the analysis utilities and costs) to prognose or infer an action that a user desires to be automatically performed. 
     A support vector machine (SVM) is an example of a classifier that can be employed. The SVM operates by finding a hypersurface in the space of possible inputs, which the hypersurface attempts to split the triggering criteria from the non-triggering events. Intuitively, this makes the classification correct for testing data that is near, but not identical to training data. Other directed and undirected model classification approaches include, e.g., naïve Bayes, Bayesian networks, decision trees, neural networks, fuzzy logic models, and probabilistic classification models providing different patterns of independence can be employed. Classification as used herein also is inclusive of statistical regression that is utilized to develop models of priority. 
     As will be readily appreciated from the subject specification, the subject innovation can employ classifiers that are explicitly trained (e.g., via a generic training data) as well as implicitly trained (e.g., via observing user behavior, receiving extrinsic information). For example, SVM&#39;s are configured via a learning or training phase within a classifier constructor and feature selection module. Thus, the classifier(s) can be used to automatically learn and perform a number of functions, including but not limited to determining according to a predetermined criteria the context of a document, how best to categorize results, when/if to select a document based upon a query, how to configure/render the results, etc. 
     Referring now to  FIG. 9 , there is illustrated a block diagram of a computer operable to execute the disclosed architecture. In order to provide additional context for various aspects of the subject innovation,  FIG. 9  and the following discussion are intended to provide a brief, general description of a suitable computing environment  900  in which the various aspects of the innovation can be implemented. While the innovation has been described above in the general context of computer-executable instructions that may run on one or more computers, those skilled in the art will recognize that the innovation also can be implemented in combination with other program modules and/or as a combination of hardware and software. 
     Generally, program modules include routines, programs, components, data structures, etc., that perform particular tasks or implement particular abstract data types. Moreover, those skilled in the art will appreciate that the inventive methods can be practiced with other computer system configurations, including single-processor or multiprocessor computer systems, minicomputers, mainframe computers, as well as personal computers, hand-held computing devices, microprocessor-based or programmable consumer electronics, and the like, each of which can be operatively coupled to one or more associated devices. 
     The illustrated aspects of the innovation may also be practiced in distributed computing environments where certain tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules can be located in both local and remote memory storage devices. 
     A computer typically includes a variety of computer-readable media. Computer-readable media can be any available media that can be accessed by the computer and includes both volatile and nonvolatile media, removable and non-removable media. By way of example, and not limitation, computer-readable media can comprise computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. Computer storage media includes, but is not limited to, RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, digital versatile disk (DVD) or other optical disk storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other medium which can be used to store the desired information and which can be accessed by the computer. 
     Communication media typically embodies computer-readable instructions, data structures, program modules or other data in a modulated data signal such as a carrier wave or other transport mechanism, and includes any information delivery media. The term “modulated data signal” means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. By way of example, and not limitation, communication media includes wired media such as a wired network or direct-wired connection, and wireless media such as acoustic, RF, infrared and other wireless media. Combinations of the any of the above should also be included within the scope of computer-readable media. 
     With reference again to  FIG. 9 , the exemplary environment  900  for implementing various aspects of the innovation includes a computer  902 , the computer  902  including a processing unit  904 , a system memory  906  and a system bus  908 . The system bus  908  couples system components including, but not limited to, the system memory  906  to the processing unit  904 . The processing unit  904  can be any of various commercially available processors. Dual microprocessors and other multi-processor architectures may also be employed as the processing unit  904 . 
     The system bus  908  can be any of several types of bus structure that may further interconnect to a memory bus (with or without a memory controller), a peripheral bus, and a local bus using any of a variety of commercially available bus architectures. The system memory  906  includes read-only memory (ROM)  910  and random access memory (RAM)  912 . A basic input/output system (BIOS) is stored in a non-volatile memory  910  such as ROM, EPROM, EEPROM, which BIOS contains the basic routines that help to transfer information between elements within the computer  902 , such as during start-up. The RAM  912  can also include a high-speed RAM such as static RAM for caching data. 
     The computer  902  further includes an internal hard disk drive (HDD)  914  (e.g., EIDE, SATA), which internal hard disk drive  914  may also be configured for external use in a suitable chassis (not shown), a magnetic floppy disk drive (FDD)  916 , (e.g., to read from or write to a removable diskette  918 ) and an optical disk drive  920 , (e.g., reading a CD-ROM disk  922  or, to read from or write to other high capacity optical media such as the DVD). The hard disk drive  914 , magnetic disk drive  916  and optical disk drive  920  can be connected to the system bus  908  by a hard disk drive interface  924 , a magnetic disk drive interface  926  and an optical drive interface  928 , respectively. The interface  924  for external drive implementations includes at least one or both of Universal Serial Bus (USB) and IEEE 1394 interface technologies. Other external drive connection technologies are within contemplation of the subject innovation. 
     The drives and their associated computer-readable media provide nonvolatile storage of data, data structures, computer-executable instructions, and so forth. For the computer  902 , the drives and media accommodate the storage of any data in a suitable digital format. Although the description of computer-readable media above refers to a HDD, a removable magnetic diskette, and a removable optical media such as a CD or DVD, it should be appreciated by those skilled in the art that other types of media which are readable by a computer, such as zip drives, magnetic cassettes, flash memory cards, cartridges, and the like, may also be used in the exemplary operating environment, and further, that any such media may contain computer-executable instructions for performing the methods of the innovation. 
     A number of program modules can be stored in the drives and RAM  912 , including an operating system  930 , one or more application programs  932 , other program modules  934  and program data  936 . All or portions of the operating system, applications, modules, and/or data can also be cached in the RAM  912 . It is appreciated that the innovation can be implemented with various commercially available operating systems or combinations of operating systems. 
     A user can enter commands and information into the computer  902  through one or more wired/wireless input devices, e.g., a keyboard  938  and a pointing device, such as a mouse  940 . Other input devices (not shown) may include a microphone, an IR remote control, a joystick, a game pad, a stylus pen, touch screen, or the like. These and other input devices are often connected to the processing unit  904  through an input device interface  942  that is coupled to the system bus  908 , but can be connected by other interfaces, such as a parallel port, an IEEE 1394 serial port, a game port, a USB port, an IR interface, etc. 
     A monitor  944  or other type of display device is also connected to the system bus  908  via an interface, such as a video adapter  946 . In addition to the monitor  944 , a computer typically includes other peripheral output devices (not shown), such as speakers, printers, etc. 
     The computer  902  may operate in a networked environment using logical connections via wired and/or wireless communications to one or more remote computers, such as a remote computer(s)  948 . The remote computer(s)  948  can be a workstation, a server computer, a router, a personal computer, portable computer, microprocessor-based entertainment appliance, a peer device or other common network node, and typically includes many or all of the elements described relative to the computer  902 , although, for purposes of brevity, only a memory/storage device  950  is illustrated. The logical connections depicted include wired/wireless connectivity to a local area network (LAN)  952  and/or larger networks, e.g., a wide area network (WAN)  954 . Such LAN and WAN networking environments are commonplace in offices and companies, and facilitate enterprise-wide computer networks, such as intranets, all of which may connect to a global communications network, e.g., the Internet. 
     When used in a LAN networking environment, the computer  902  is connected to the local network  952  through a wired and/or wireless communication network interface or adapter  956 . The adapter  956  may facilitate wired or wireless communication to the LAN  952 , which may also include a wireless access point disposed thereon for communicating with the wireless adapter  956 . 
     When used in a WAN networking environment, the computer  902  can include a modem  958 , or is connected to a communications server on the WAN  954 , or has other means for establishing communications over the WAN  954 , such as by way of the Internet. The modem  958 , which can be internal or external and a wired or wireless device, is connected to the system bus  908  via the serial port interface  942 . In a networked environment, program modules depicted relative to the computer  902 , or portions thereof, can be stored in the remote memory/storage device  950 . It will be appreciated that the network connections shown are exemplary and other means of establishing a communications link between the computers can be used. 
     The computer  902  is operable to communicate with any wireless devices or entities operatively disposed in wireless communication, e.g., a printer, scanner, desktop and/or portable computer, portable data assistant, communications satellite, any piece of equipment or location associated with a wirelessly detectable tag (e.g., a kiosk, news stand, restroom), and telephone. This includes at least Wi-Fi and Bluetooth™ wireless technologies. Thus, the communication can be a predefined structure as with a conventional network or simply an ad hoc communication between at least two devices. 
     Wi-Fi, or Wireless Fidelity, allows connection to the Internet from a couch at home, a bed in a hotel room, or a conference room at work, without wires. Wi-Fi is a wireless technology similar to that used in a cell phone that enables such devices, e.g., computers, to send and receive data indoors and out; anywhere within the range of a base station. Wi-Fi networks use radio technologies called IEEE 802.11 (a, b, g, etc.) to provide secure, reliable, fast wireless connectivity. A Wi-Fi network can be used to connect computers to each other, to the Internet, and to wired networks (which use IEEE 802.3 or Ethernet). Wi-Fi networks operate in the unlicensed 2.4 and 5 GHz radio bands, at an 11 Mbps (802.11a) or 54 Mbps (802.11b) data rate, for example, or with products that contain both bands (dual band), so the networks can provide real-world performance similar to the basic 10BaseT wired Ethernet networks used in many offices. 
     Referring now to  FIG. 10 , there is illustrated a schematic block diagram of an exemplary computing environment  1000  in accordance with the subject innovation. The system  1000  includes one or more client(s)  1002 . The client(s)  1002  can be hardware and/or software (e.g., threads, processes, computing devices). The client(s)  1002  can house cookie(s) and/or associated contextual information by employing the innovation, for example. 
     The system  1000  also includes one or more server(s)  1004 . The server(s)  1004  can also be hardware and/or software (e.g., threads, processes, computing devices). The servers  1004  can house threads to perform transformations by employing the innovation, for example. One possible communication between a client  1002  and a server  1004  can be in the form of a data packet adapted to be transmitted between two or more computer processes. The data packet may include a cookie and/or associated contextual information, for example. The system  1000  includes a communication framework  1006  (e.g., a global communication network such as the Internet) that can be employed to facilitate communications between the client(s)  1002  and the server(s)  1004 . 
     Communications can be facilitated via a wired (including optical fiber) and/or wireless technology. The client(s)  1002  are operatively connected to one or more client data store(s)  1008  that can be employed to store information local to the client(s)  1002  (e.g., cookie(s) and/or associated contextual information). Similarly, the server(s)  1004  are operatively connected to one or more server data store(s)  1010  that can be employed to store information local to the servers  1004 . 
     What has been described above includes examples of the innovation. It is, of course, not possible to describe every conceivable combination of components or methodologies for purposes of describing the subject innovation, but one of ordinary skill in the art may recognize that many further combinations and permutations of the innovation are possible. Accordingly, the innovation is intended to embrace all such alterations, modifications and variations that fall within the spirit and scope of the appended claims. Furthermore, to the extent that the term “includes” is used in either the detailed description or the claims, such term is intended to be inclusive in a manner similar to the term “comprising” as “comprising” is interpreted when employed as a transitional word in a claim.