Abstract:
An array of disposable tampon applicators which have a first tampon applicator and a second tampon applicator. The first tampon applicator has i.) an outer surface wherein the outer surface has an outer surface area and ii.) a first identifier having a first surface area. The first identifier is disposed on the first tampon applicator and corresponds to a first absorbency. The second tampon applicator has i.) an outer surface wherein the outer surface has an outer surface area and ii.) a second identifier having a second surface area. The second identifier is disposed on the second tampon applicator and corresponds to a second absorbency. The first surface area of the first tampon applicator is different than the second surface area of the second tampon applicator.

Description:
CROSS REFERENCE TO RELATED APPLICATION 
     This application is a divisional of U.S. application Ser. No. 11/196,662, filed Aug. 3, 2005, now U.S. Pat. No. 7,014,637 which is a continuation of U.S. application Ser. No. 11/040,154 filed Jan. 21, 2005, pending. 
    
    
     FIELD OF THE INVENTION 
     This invention relates to tampon applicators, and more particularly to tampons applicators comprising an indicator. 
     BACKGROUND OF THE INVENTION 
     Surprisingly, some of the problems associated with the proper selection and use of such products are traceable to modern developments in the technologies used to improve their performance. In the past, the absorbency of catamenials, as well as other absorbent articles such as tampons, baby diapers, and adult incontinence garments, could be estimated by visual inspection of their size, shape, and bulk. However, improvements made in modern absorbent articles in an effort to increase in-use comfort and to increase the compactness for ease-of-packaging have resulted in the development of thin, and even ultra-thin, products. Rather than relying on size and bulk to achieve absorbency, such modern articles typically employ absorbent gelling materials (hereinafter “AGM”; “superabsorbents”), new methods of forming absorbent batts or pads of cellulosic fibers, and/or various structural improvements to achieve the desired absorbency. Whatever the technology, the result is that the performance or absorbent capacity of such articles can no longer be reliably judged solely on the basis of their size and bulk. 
     In addition to improvements in technology, improvements made in modern absorbent articles in an effort to increase in-use comfort and consumer satisfaction have resulted in the proliferation of sizes, shapes, conformations and brands in the field of disposable absorbent articles such as feminine care articles. Because of the proliferation of sizes, shapes, conformations and brands in the field of disposable absorbent articles, customers have difficulty differentiating between the many types of articles and the variations of article characterizations within these article types. In other words, differentiation and selection of absorbent articles is difficult due to the many types of articles and variations of article characterizations within these article types. For example, differentiation and selection of catamenial articles are particularly difficult due to the many choices of article absorbencies such as: light absorbency, regular absorbency, and extra absorbency and article configurations, for example, daytime articles, nighttime articles, winged versions and the like. Differentiation and selection of articles is also particularly difficult when there is not any artwork, color, and/or shape which differentiates each type of absorbent article. 
     Often color is used to convey a particular performance characteristic of a given article. For example, at least one manufacturer of catamenial tampon applicator uses color-based signals on both the outer packaging and the wrapper of such tampon applicators to denote absorbent capacity. In such articles, different colors are used to represent different article characteristic levels (in this case absorbency). For example, a green band on the package and wrapper of a tampon applicator might signal a “super” absorbency tampon, while a blue band might signal a “regular” absorbency tampon. 
     However, it is problematic when the tampon applicator is removed from the wrapper and/or package and there is not any indication of the type of product absorbency. Thus, there is a need for an intuitive method of signaling to the user the absorbency which is independent of the packaging and/or wrapper when the tampon applicator is then removed from the original container and placed in the bathroom drawer, purse, etc. 
     Proper selection of consumer articles requires an explicit signal. Despite considerable attention being given to such matters, mistakes continue to be made by consumers. In some instances, the consumer may be inattentative to the packaging which signals the absorbency or unable to determine the thinness or thickness of the article, or may have a limited amount of time to make a selection of a given article. In others, linguistic difficulties may contribute to improper selection and usage. 
     Typical instructional matter pertaining to the proper selection and use of absorbent articles conventionally comprises printed text, pictures, diagrams, labels, and combinations thereof located on the package. The objective of any optimal instructional matter is to be univocal, i.e., to convey a message regarding proper selection and usage in such a clear, concise, and exact manner that essentially any user, regardless of the package or wrapper, is prompted to choose and employ the article correctly. 
     Accordingly, the proper usage of extra, regular, or light capacity absorbent articles begins with the proper selection of such articles independent of the package and/or wrapper. The present invention provides an easy and intuitive signal for selecting the proper absorbency, which provides a consumer benefit and ensures that the right article is chosen. 
     SUMMARY OF THE INVENTION 
     The present invention relates to an array of disposable tampon applicators. The array comprises a first tampon applicator and a second tampon applicator. The first tampon applicator has i.) an outer surface wherein the outer surface has an outer surface area and ii.) a first identifier having a first surface area. The first identifier is disposed on the first tampon applicator and corresponds to a first absorbency. The second tampon applicator has i.) an outer surface wherein the outer surface has an outer surface area and ii.) a second identifier having a second surface area. The second identifier is disposed on the second tampon applicator and corresponds to a second absorbency. The first surface area of the first tampon applicator is different than the second surface area of the second absorbent article. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
       While the specification concludes with claims particularly pointing out and distinctly claiming the subject matter that is regarded as forming the present invention, it is believed that the invention will be better understood from the following description taken in conjunction with the accompanying drawings, in which: 
         FIG. 1  is a perspective view along a longitudinal axis of a tampon applicator of the present invention. 
         FIG. 2  is a perspective view of the tampon applicator of the present invention. 
         FIG. 3  is a perspective view of the tampon applicator of the present invention when the tampon applicator is fully engaged. 
         FIG. 4  is a view of an array of feminine hygiene articles of the present invention 
         FIG. 5  is a view of an array of feminine hygiene articles of the present invention. 
     
    
    
     DETAILED DESCRIPTION OF THE INVENTION 
     Section A will provide terms which will assist the reader in best understanding the features of the invention but not to introduce limitations in the terms inconsistent with the context in which they are used in this specification. These definitions are not intended to be limiting. Section B will discuss the tampon of the present invention. 
     A. Terms 
     The following are terms which will assist the reader in best understanding the features of the invention, but do not introduce limitations in the terms inconsistent with the context in which they are used in this specification. These definitions are not intended to be limiting. 
     “Absorbent articles” as referred to herein are primarily sanitary napkins, sanitary panties, interlabial devices, intravaginal devices (tampons), adult incontinence products, infant diapers, pantiliners, and the like. Theses articles have been described in the extensive patent literature and many such articles are in the stream of commerce. See, for example, for sanitary napkins, U.S. Pat. No. 4,463,045 issued to Ahr et al. and U.S. Pat. No. 4,556,146 issued to Swanson et al.; for tampons, U.S. Pat. No. 5,087,239 issued to Beastall et al. and U.S. Pat. No. 5,279,541 issued to Frayman et al.; and for diapers, U.S. Pat. No. 4,573,986 issued to Minetola et al.; U.S. Pat. No. 4,695,278 issued to Lawson; U.S. Pat. No. 4,081,301 issued to Buell; and U.S. Pat. No. 4,515,595 issued to Kievit. Typically, the disclosed absorbent articles contain an absorbent structure in the form of a “core” or a pad. Various fluid-permeable topsheets, fluid-impermeable backsheets, panty-protective “wings,” tape fasteners are optionally used to construct elements for such articles and are all within the experience of those of ordinary skill in the art. 
     The term, “surface area” as used herein refers to the measure of any two-dimensional figure within a 1 cm by 1 cm measured portion, such that two surface areas may be compared relatively to one another. While the measured portion will have a defined dimension, the surface area within that portion will always be different from the defined dimension if the tampon has topographical features such as protuberances, depressions, and grooves present within the measured portion. Any known method may be used so long as the measurement does not alter or otherwise distort the surface area, such as by swelling the materials. The preferred method of measure involves image analysis using any image analysis software or algorithm for assessing surface area. It should be understood that the surface area of interest is that which is apparent at the millimeter scale using light microscopy or macrophotography. As well, it should be noted that the surface area is not at the molecular or atomic scale, e.g. techniques such as AFM or BET are not useful herein. 
     As used herein, “tampon applicator” refers to a device or implement that facilitates the insertion of a tampon, medicament, treatment device, visualization aid, or other into an external orifice of a mammal, such as the vagina, rectum, ear canal, nasal canal, or throat. Non-limiting specific examples of such include any known hygienically designed applicator that is capable of receiving a tampon may be used for insertion of a tampon, including the so-called telescoping, tube and plunger, and the compact applicators, an applicator for providing medicament to an area for prophylaxis or treatment of disease, a spectroscope containing a microcamera in the tip connected via fiber optics, a speculum of any design, a tongue depressor, a tube for examining the ear canal, a narrow hollow pipe for guiding surgical instruments, and the like. 
     As used herein, “indicator” refers to a signal perceptible to the user that corresponds to a functionally distinguishable characteristic of a feminine hygiene article. In a system of products, the functionally-distinguishable characteristic of a feminine hygiene article is a characteristic that is different in surface area from other products in the same array. The indicator can be any indicia and/or shape. As used herein, indicia is any identifying marking, which may include words and/or graphics identifying the product in use. 
     As used herein, “compression” refers to the process of pressing, squeezing, compacting or otherwise manipulating the size, shape, and/or volume of a material to obtain a tampon having a vaginally insertable shape. The term “compressed” refers to the state of a material or materials subsequent to compression. Conversely, the term “uncompressed” refers to the state of a material or materials prior to compression. The term “compressible” is the ability of a material to undergo compression. 
     As used herein, the term “density” is used with its common technical meaning with units of g/cm 3  or g/cc. The density may refer specifically to that of a specific region or feature of the tampon as noted. The density will be measured, unless otherwise noted, by taking the weight divided by the geometric volume described by the shape. Unless noted, density refers to that of the overall structure and not the individual components, and will include in the measurement void volume of small pores and voids within the overall structure. 
     The term “digital tampon” refers to a tampon which is intended to be inserted into the vaginal canal with the user&#39;s finger and without the aid of an applicator. Thus, digital tampons are typically visible to the consumer prior to use rather than being housed in an applicator. 
     The term “folded” as used herein, is the configuration of the tampon pledget that may be incidental to lateral compaction of the absorbent material or may purposely occur prior to a compression step. Such a configuration is readily recognizable, for example, when the absorbent material abruptly changes direction such that one part of the absorbent material bends and lies over another part of the absorbent material. 
     As used herein, “generally cylindrical” refers to the usual shape of tampons as is well known in the art, but which also includes oblate or partially flattened cylinders, curved cylinders, and shapes which have varying cross-sectional areas (such as a Coke™ bottle shape). The longitudinal axis refers to the longest linear dimension of the tampon. The cross-section refers to a slice taken at right angles to the longitudinal axis. 
     The term “joined” or “attached,” as used herein, encompasses configurations in which a first element is directly secured to a second element by affixing the first element directly to the second element; configurations in which the first element is indirectly secured to the second element by affixing the first element to intermediate member(s) which in turn are affixed to the second element; and configurations in which the first element is integral with the second element; i.e., the first element is essentially part of the second element. 
     As used herein, the term “longitudinal axis” of a tampon refers to the axis that runs through the center of the tampon as shown in  FIG. 2 . A portion of the tampon may be asymmetric about the longitudinal axis, such as when the withdrawal end region is flared and distorted from the original shape of the rest of the tampon (such as a “fin shape”). Further, the longitudinal axis may be linear or non-linear. 
     The “outer surface” of a tampon applicator refers to the visible surface of the tampon applicator. At least part of the outer surface may be smooth or alternatively may have topographic features, such as ribs, spiraling ribs, a mesh pattern, or other topographical features. 
     The “outer surface” of a tampon applicator refers to the visible surface of the (compressed and/or shaped) tampon applicator prior to use and/or expansion. At least part of the outer surface may be smooth or alternatively may have topographic features, such as ribs, spiraling ribs, a mesh pattern, or other topographical features. 
     The term “cross-section,” as used herein, is any 5 mm thick section orthogonal to the longitudinal axis. 
     As used herein, the terms “pledget” or “tampon pledget” are intended to be interchangeable and refer to a construction of absorbent material prior to the compression and/or shaping of such construction into a tampon as described above. Pledgets may be rolled, folded or otherwise manipulated prior to compression. Tampon pledgets are sometimes referred to as tampon blanks, or a softwinds, and the term “pledget” is intended to include such terms as well. In general in this specification, the term “tampon” is used to refer to a finished tampon after the compression and/or shaping process. It will be recognized by those of skill in the art that in some contexts these terms are interchangeable. The different stages of tampon manufacture are described herein with an eye toward providing the greatest possible clarity. Therefore, the terms used are to assist the reader in best understanding the features of the invention and not to introduce limitations in the terms not consistent with the context in which they are used in this specification. 
     As used herein, a tampon has a “self-sustaining shape” when a tampon pledget has been compressed and/or shaped such that it assumes a general shape and size, which is vaginally insertable, absent external forces. It will be understood by one of skill in the art that this self-sustaining shape need not, and preferably does not persist during actual use of the tampon. That is, once the tampon is inserted and begins to acquire fluid, the tampon may begin to expand and may lose its self-sustaining form. 
     As used herein, the term “tampon” refers to any type of absorbent structure that can be inserted into the vaginal cavity or other body cavities for the absorption of fluid therefrom or for the delivery of active materials, such as medicaments or moisture. A tampon can be straight or non-linear in shape, such as curved along the longitudinal axis. 
     Generally, there are two types of tampons. The first type of tampon is a self-sustaining tampon. Tampons are generally “self-sustaining” in that they will tend to retain their general shape and size before use. A typical self-sustaining tampon is 35–60 mm long, the length measured from the top of the tampon to the base of the tampon along a longitudinal axis. The measurement to the base of the tampon does not include any overwrap, secondary absorbent member, or withdrawal cord which extends beyond the tampon&#39;s main absorbent material. A typical self-sustaining tampon is 5–20 mm wide corresponding to the largest cylindrical cross section. The width can vary along the length of the self-sustaining tampon. 
     The second type of tampon is an easily “deformable, fluid-permeable bag tampon”. The deformable, fluid-permeable bag tampon consists of, but is not limited to, pieces such as absorbent chips, spheres, or fibers such that the fluid permeable bag tampon is readily deformable with a force of less than about 3 psi. The tampon is substantially deformable at pressures of less than about 1 psi; resulting in the tampon spreading or being easily indented when the pressure is applied from a surface of about 0.15 mm diameter. 
     As used herein, the terms “vaginal cavity” and “within the vagina” refer to the internal genitalia of the human female in the pudendal region of the body. 
     B. General Descpription of Basis Parts of a Tampon Applicator 
     Referring to  FIG. 1 , a tampon applicator  20  is shown which is designed to position tampon  21  inside the vaginal cavity. Also,  FIG. 1  shows “proximal” and “distal” designated as P and D, respectively. The tampon applicator  20  may be used with any type of tampon  21 . The tampon  21  could be a self-sustaining tampon or a deformable fluid permeable bag tampon. 
     Generally, the tampon applicator  20  includes an outer member  23  and an inner member  24 . The outer member  23  comprises an insertion end  31  and a second end  27  opposed to the insertion end  31 . During insertion of the tampon applicator  20  into the body of a wearer, the insertion end  31  is the most proximal end to the body of the wearer along the longitudinal axis  60  and the second end  27  is the most distal end to the body of the wearer along the longitudinal axis  60 . A preformed hinge or groove  32  may extend around the periphery of the outer member  23  near the insertion end  31 . The outer member  23  may also have a dome-shaped end having a number of radial slits  46  therein extending from a central aperture to the groove  32 . The portion of the outer member  23  adjacent to the insertion end  31  may also have an openable end, such as petals  47 . In addition, the outer member  23  can contain a grip region  43  located adjacent to the second end  27  of the outer member  23 . 
     The inner member  24  is dimensioned to slidably move within the hollow interior portion  33  of the outer member  23 , with minimal clearance therebetween. The inner member  24  has a first end  28  and a second end  29  opposed to the first end  28 . The first end  28  is the most proximal end of the inner member  24  along the longitudinal axis  60 . In this embodiment, the first end  28  provides the necessary force to expel the ( FIG. 3 ) tampon  21 . The second end  29  is the most distal end of the inner member  24  along the longitudinal axis  60 . An axial force  44  is applied to the second end  29  of inner member  24  to expel the ( FIG. 3 ) tampon  21 . Also, the inner member  24  can have a hollow interior portion  30 . Alternatively, the inner member  24  can be solid or partially solid. 
     The tampon applicator  20  has a pre-expelled state and a partially expelled state. During the pre-expelled state, as is readily seen in  FIG. 1 , the tampon  21  sits within the outer member  23  and is substantially aligned with the tampon applicator  20 . The tampon  21  can remain snugly therein without any outside force to sustain its position in the tampon applicator  20 . In one nonlimiting example, the tampon  21  can be enveloped by the inner member  24  or embedded within inner member  24  during expulsion of tampon  21 . The tampon  21  may or may not be in contact with the first end  28  of the inner member  24  before expulsion of the tampon  21 . 
     As is readily seen in  FIG. 3 , when the axial force  44  is applied along the longitudinal axis  60 , the inner member  24  slides toward the insertion end  31  of the outer member  23 . The inner member  24  bears against the rear end of tampon  21  pushing the tampon  21  toward the insertion end  31  of outer member  23 . Upon full engagement of inner member  24  with outer member  23 , the exposed portion  35  of the tampon  21  is expelled from the tampon applicator  20  and a remaining portion  36  of the tampon  21  is contained within the tampon applicator  20 . 
     C. Incorporation of Indicators into a Tampon Applicator 
     The above disclosure is meant to give a general description of the basic parts of feminine hygiene articles such as tampon applicators and the like as they are known in the art. The description is not intended to be limiting. Any and all of various known elements, features and processes of known tampon applicators and the like can be incorporated in the feminine hygiene article of the present invention as desired or needed for particular use benefits. Now, with respect to the remaining disclosure, the novel features and benefits of the present invention will be described. 
     In its broadest aspect, the present invention is directed to an array of disposable tampon applicators comprising a line-up of disposable tampon applicators in which each disposable tampon applicator comprises an indicator. When so employed, the surface area that the indicator covers provides an easy and intuitive method for indicating the absorbency of the product. When indicators are placed on the tampon applicator, the indicator provides a method for selecting the proper absorbency products independent the package and/or tampon applicator wrapper. Thus, when the article is then removed from the original container and placed in the bathroom drawer, purse, etc. the user can select the proper absorbency product. 
     By the present invention, a system of distinct indicators is used to implement the proper selection and use of consumer products, including catamenials, especially tampon applicators, tampons, sanitary napkins, and interlabial devices. The present invention may also be used in other fields such as beauty care, food and beverage, health care, laundry and cleaning, and tissues and towels. For example, indicators may be used in beauty care to denote product performance characteristics such as more or less moisture; in coffee products to differentiate between light, medium, and dark roast levels; in the health care area to denote stronger medicine such as cough drops and chloraseptics; in laundry and cleaning to indicate a higher concentration of detergent; and in tissues and towels to denote levels of absorbency. The use of indictors in this manner univocally and unequivocally connotes performance characteristics, thereby improving user satisfaction with the product and decreased anxiety in choosing the correct product. 
     The indicators are perceived and referred to in terms of the amount of surface area that is covered by the tampon applicator. Typically, the more surface area that the indicator covers the greater the absorbency that the indicator indicates. For example, in the context of one embodiment the present invention, a tampon applicator having six grooves signals a “mini” absorbency tampon; a tampon applicator having nine grooves signals a “normal” absorbency tampon; a tampon applicator having twelve grooves signals a “super” absorbency tampon, and a tampon applicator having fifteen grooves signals a “super plus” absorbency tampon. It will be appreciated by those skilled in the visual arts that the number of grooves are relative, not absolute, terms that can be used to compare the surface areas with each other. 
     With such a line up, the consumer is able to remember easily that less surface area corresponds to lower absorbency while higher absorbency corresponds to a higher surface area. Preferably, the variation in surface area is great enough to be readily perceived by a consumer without having to refer to an external basis or calibration means for comparison. For example, if the product performance characteristic being represented is absorbency, an indicator covering about 24% of the surface area of the tampon applicator might represent low absorbency. An indicator covering about 46% of the surface area of the tampon applicator might represent high absorbency, while an indicator covering about 41% of the surface area of the tampon applicator might represent regular absorbency. 
     Referring to  FIG. 4 , the indicators  22  may encompass the entire tampon applicator  20  or may encompass part of the tampon applicator  20 . For example, the indicators  22  may encompass one-fourth of the surface area of the tampon applicator  20 . In yet another example, the indicators  22  may encompass two-thirds of the surface area of the tampon applicator  20 . 
     The indicators  22  may be placed anywhere on the tampon applicator  20 . In other words, the overall trade dress of the product may use the indicators  22  in a variety of ways. Specifically, the indicators  22  may be placed anywhere on the tampon applicator  20 , e.g., on the top, sides, or bottom, or all three. 
     Referring to  FIG. 4 , the indicators  22  can be placed on the outer member  23 , inner member  24 , or on another portion of the tampon applicator  20  as long as it is visually perceptible to the user, or on any combination of the components of the tampon applicator  20 . 
     Referring to  FIG. 4 , indicators  22  may be visually perceptible by techniques including, but not limited to, printing, stamping, coating, impregnating, embossing, folding, any known process that makes a visual, or even tactile, impression that indicates the indicator  22  having a surface area, or any combinations thereof. Various printing methods may be used to impart indicators  22  including, but not limited to, letterpress, flexography, gravure, offset lithography, screen, and inkjet. Indicators  22  can comprise printed indicia, such as ink-jet-printed figures, designs, lines or line segments, or embossed ridges or bumps, folds, pleats, or any other means known in the art for providing visible indications that impart an indictor  21  which covers the surface area of the tampon applicator  20  and aids the user in choosing the proper absorbency tampon from a line-up of tampon applicators. 
     Indicators  22  can be any size or shape. Indicators  22  can be any size as long as the indicator  22  is able to be readily perceived by a consumer without having to refer to an external basis or calibration means for comparison. The indicator  22  can be circular, square, rectangular, triangular, arced, curved, or any other conceivable shape possible as long as the indicator  22  is able to be readily perceived by a consumer without having to refer to an external basis or calibration means for comparison. While the indicators  22  can be a wide range of shapes, it is preferred to use a member selected from the group consisting of straight grooves, spiral grooves, flower petals, ellipses, and mixtures thereof. 
     The indicator(s)  22  may be formed to have essentially identical size and shape as compared to other indicators  22  on the individual tampon applicator  20 . In one non-limiting example, the tampon applicator has twenty indicators shaped like protuberances. Each protuberance is identical to the other protuberances. Alternatively, the indicator  22  may be formed to have various sizes and shapes as compared to another indicator  22  on the tampon applicator  20 . In one non-limiting example, the tampon applicator may have twenty indicators. However, each indicator may have a different geometric shape. Additionally, each indicator may have a different size. 
     The number of indicators  22  and the distance over which the indicators  22  extend may vary. The number of indicators  22  may range from about 1 to about 50. Either an even or an odd number of indicators  22  can be present. For ease of manufacturing, it is preferred that the indicators  22  be equally spaced relative to one another. The indicators  22 , however, may be unequally spaced relative to one another. 
     The distance between each indicator  22  depends upon the area of the tampon  20  and the size and number of indicators  22 . 
     Indicators  22  may be arranged randomly or in a pattern. For example, indicators  22  can be arranged to form any three-dimensional geometric pattern known including but not limited to diagonal lines, straight lines, checkerboard, flowers, ovals, circles, rectangles, trapezoids, triangles, cones, alphabet letters, and mixtures thereof. Alternatively, indicators  22  may be randomly arranged so that the multiplicity of indicators  22  may comprise merely a surface roughness in no apparent pattern. In addition, indicators  22  may be arranged such that the areas between the indicators  22  may form any geometric pattern known including but not limited to flowers, ovals, circles, rectangles, trapezoids, triangles, cones, alphabet letters, and mixtures thereof. 
     The indicator  22  may be formed to have essentially identical size and shape as compared to other indicators  22  in the same line-up. Moreover, while the use of increasing surface area, especially those having differing intensities, can be used to signal absorbency or other product performance characteristic such as size and strength, it is preferred to use differing surface areas which have indicators  22  of the same basic shape. For example, over the range of absorbencies: one groove which covers 10% of the surface area of the tampon applicator can signal light absorbency; two grooves which covers 30% of the surface area of the tampon applicator can signal regular absorbency; and three grooves which covers 60% of the surface area of the tampon applicator can signal extra absorbency. 
     Alternatively, the indicator  22  may be formed to have various sizes and shapes as compared to another indicators  22  in the same line-up. In other embodiments, the indicators  22  may have shapes which are not similar as long as the indicators  22  on each tampon applicator  20  have an increased surface area which correlates with the increased absorbency. An important advantage of using a range of surface areas within the line-up is that continuity for the visual selection of the overall product line is maintained, while the user is provided with the desired intuitive selection, and usage means which is the object of this invention. 
     Referring to  FIG. 4 , in another embodiment, feminine hygiene articles, such as tampons  20 , can have indicators  22  that provide direct information-bearing signals to the user, such as numerals or written indicia that communicate information by way of clearly understood gradations in scale. For example, as shown in  FIG. 4 , an array  75  of tampon  20  can be identified by a number 1, with increasing numbers indicating an increase in a functional characteristic. For example, increasing numbers can signal an increasing amount of absorbent capacity relative to lower-numbered. As shown in  FIG. 4 , for example, the article on the far right numbered with the numeral “3” can have more absorbent capacity than that of the tampon  20  in the middle numbered with the numeral “2”. Other indicators  22  could be used for a more aesthetic appearance. 
       FIG. 5  shows an array  75  of tampon applicators  20  having a plurality of indicators  22 . As shown, each tampon applicator  20  can have information-bearing written indicia  70  to literally “spell out” the functional characteristic, such as light absorbency, regular absorbency, or super absorbency capacity. In addition, or separately, an array of tampon applicators  20  can be differentiated by the number of visually distinct pattern elements  72  such as the heart shapes shown in  FIG. 5 . Thus, the greater number of hearts, the greater the characteristic signaled by the indicator  22 . In addition, or separately, the indicator  22  can include a shortened form of the information-bearing written indicia  74 , such as “L” for light absorbency, “R” for regular absorbency, and the “S” for super absorbency. 
     In each case of the embodiments of the present invention, one benefit to the user is the identification in an array of products of differing functional characteristics, the product or products the user can choose for her particular needs. Further, another benefit to the user is the ability to take visual notice after use of a product to identify the product for future use. Thus, a user may use the middle tampon applicator shown in  FIG. 4 , for example, and find that it is perfect for her needs. Upon removing the tampon applicator she has direct visual reinforcement as to which tampon applicator of all the various kinds it is. This enables her to easily replace it with a like tampon applicator without having to remember what kind of tampon applicator she used. 
     In a preferred mode, the product herein is displayed in a manner such that the consumer&#39;s attention is drawn to the entire product line. The product line may contain two or more products. Thus, on a store shelf or display rack, the products have the gradation of absorbencies preferably placed in a side-by-side array, most preferably in ascending order of absorbency. The ascending order may be from left to right; right to left; up to down; down to up; horizontally; or diagonally. It is noted that side-by-side herein means that all articles in the product line are in sufficient proximity to each other, either horizontally, vertically, or diagonally to be within the consumer&#39;s zone of perception at the same time. The products should be in close enough proximity to prevent undue confusion for the consumer. Thus, in a horizontal display reading from left-to-right, products having low absorbency (indicators covering less surface area), medium absorbency (indicators covering more surface area than the low absorbency tampon applicator but the indicators covering less surface area coverage than the high absorbency tampon), and high absorbency (indicators covering more surface area than the medium absorbency tampon applicator) are displayed together. This not only draws attention to the entire product line, but also provides additional visual signals to the consumer by virtue of the side-by-side display. 
     i. EXAMPLES 
     The following Example illustrates the practice of the invention, but is not intended to be limiting thereof. 
     Example I 
     The line-up consists of an array of tampon applicators comprising light, regular, and extra absorbency tampon applicators. Grooves  23  are indicators. In general, the greater the absorbency of the tampon, the indicator covers a greater surface area of the tampon applicator. The first tampon is a regular absorbency tampon which retains 6–9 grams. The regular absorbency tampon applicator has three sets of two grooves. The second tampon is a super absorbency tampon which retains 9–12 grams. This super absorbency tampon applicator has three sets of three grooves. The third tampon is a superplus absorbency tampon. The superplus absorbency tampon applicator has three sets of four grooves. Thus, this line-up of regular, super, and super-plus tampons consist of one indicator which varies in surface area to denote the respective absorbencies of the products within the kits. 
     Example II 
     The line-up consists of an array of tampon applicators having grooves as indicators comprising light, regular, and extra absorbency tampons. A regular absorbency tampon which retains 6–9 grams has grooves covering 20% of the surface area of the tampon applicator. A super absorbency tampon which retains 9–12 grams has grooves covering 40% of the surface area of the tampon applicator. A superplus absorbency tampon  27  which retains 12–15 grams has grooves covering 50% of the surface area of the tampon applicator. 
     Example III 
     A “multi-pack” kit comprising light, regular, and extra absorbency tampons can be prepared. These tampons are enclosed in their respective tampon applicators. The kit may consist of three tampon applicators having varying surface areas to denote the respective absorbencies of the products within the kits. The indicator is in the shape of a “T”. The “T” is printed on the outer surface of the tampon applicator. The light tampon enclosed by the tampon applicator has 30% of the surface area of the tampon applicator covered by “Ts.” The regular tampon enclosed by the regular tampon applicator has 60% of the surface area of the tampon applicator covered by “Ts.” The extra absorbency tampon enclosed by extra absorbency tampon applicator has 90% of the surface area of the tampon applicator covered by “Ts.” 
     All documents cited in the Detailed Description of the Invention are, in relevant part, incorporated herein by reference; the citation of any document is not to be construed as an admission that it is prior art with respect to the present invention. To the extent that any meaning or definition of a term in this written document conflicts with any meaning or definition of the term in a document incorporated by reference, the meaning or definition assigned to the term in this written document shall govern. 
     While particular embodiments of the present invention have been illustrated and described, it would be obvious to those skilled in the art that various other changes and modifications can be made without departing from the spirit and scope of the invention. It is therefore intended to cover in the appended claims all such changes and modifications that are within the scope of this invention.