Abstract:
A computerized system collects used vehicle data regarding vehicles available for sale from numerous sources (e.g., as from a vehicle auction system), and modifies and supplements such vehicle data for presentation to the consuming public in a searchable manner such that a single entity (e.g., a specific dealer) can offer all of the vehicles for sale to consumers while accounting for the various costs that will be incurred by the selling entity to successfully complete the sales transaction.

Description:
CROSS-REFERENCES 
       [0001]    This application claims the benefit of U.S. Provisional Application Ser. No. 61/728,042, filed Nov. 19, 2012, which is incorporated herein by reference. 
     
    
     TECHNICAL FIELD 
       [0002]    This application relates generally to the field of used vehicle sales and, more specifically, to a system and method for providing dealerships and consumers with access to an expanded used vehicle inventory based upon vehicles that are up for auction by numerous selling entities at numerous locations. 
       BACKGROUND 
       [0003]    In the used vehicle market, used vehicle dealers generally have difficulty maintaining the proper used vehicle inventory that will best match the needs of a potential vehicle purchaser. Certain vehicles held by the used vehicle dealership may sell quickly, other vehicles may never sell at retail. If a potential buyer desires a specific vehicle that is not in inventory, the dealer may check the inventories of other local dealers etc., but generally that process is cumbersome, does not provide ready access to a large used vehicle inventory and results in the dealer attempting to persuade the customer to consider another vehicle that is in fact in the dealer&#39;s limited inventory. 
         [0004]    In order to provide a potential large used vehicle inventory, nationwide used vehicle chains, such as CARMAX and AUTONATION have been established, with multiple large used vehicle lots located across the country. Still, this business model requires a large up front investment in facilities as well as the purchase and maintenance of a very large used vehicle inventory that depreciates daily. 
         [0005]    When a dealer has used vehicles it is unable to sell direct to consumers in its market, the dealer commonly lists such vehicles for auction via nationwide electronic auction sites such as SmartAuction, which is operated by Ally Financial, OVE.com, which is operated by Manheim, or Openlane.com, or takes the vehicles to a physical auction such as may be operated by Manheim or Adessa Auto Auction. Using these auction systems, dealers can sell used vehicles to, and buy used vehicles from other dealers in an automated manner. In fact, many dealers currently utilize these auction sites to manage their used vehicle inventories. However, such management still involves trying to identify and buy used vehicles to place on the dealer&#39;s lot for potential future sale. 
         [0006]    It would be desirable to provide consumers with access to a large used vehicle inventory, including vehicles owned by multiple selling parties (e.g., dealers, banks, credit unions and manufacturers, or in some cases inclusive of individuals) across the country, without requiring a substantial over-investment in locations and/or used vehicle inventory and/or wasting money to transport the vehicle unnecessarily. 
       SUMMARY 
       [0007]    In one aspect, a computerized system collects used vehicle data regarding vehicles available for sale from numerous dealers (e.g., as from a vehicle auction system), and modifies and supplements such vehicle data for presentation to the consuming public in a searchable manner such that a single entity (e.g., a specific dealer) can offer all of the vehicles for sale to consumers. 
         [0008]    The details of one or more embodiments are set forth in the accompanying drawings and the description below. Other features, objects, and advantages will be apparent from the description and drawings, and from the claims. 
     
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
         [0009]      FIG. 1  is schematic depiction of a computerized system; 
           [0010]      FIG. 2  is a schematic depiction of a vehicle image format; 
           [0011]      FIGS. 3-16  show web page views from a searchable vehicle web site; 
           [0012]      FIGS. 17-23  show web page views accessible via a dealer login version of the site; 
           [0013]      FIGS. 24 and 25  show pages produced by links to the auction web site; 
           [0014]      FIGS. 26-30  show an alternative variation of web pages providing additional functionality. 
       
    
    
     DETAILED DESCRIPTION 
       [0015]    Referring to  FIG. 1 , a schematic depiction of one embodiment of a computerized system  10  that may be used in carrying out the claimed invention is shown and includes a vehicle auction computer system VA to which numerous Vehicle Selling Entities VSE 1 , VSE 2 , VSE 3  . . . VSE# have access and can upload vehicle data for vehicles the VSEs desire to sell at wholesale auction, as well as access vehicle data for vehicles available for purchase at wholesale auction. In this regard, the VA generally maintains a database of vehicles available for auction and, in connection with each such vehicle, includes associated data such as VIN, make, model, year, color, trim level and/or accessories, mileage, location, damage estimate, vehicle images/photos, required opening bid, current bid and, in many cases, a buy now price. The database is searchable by wholesale purchasers (e.g., vehicle dealerships, not consumers) via a web site interface and dealers can also submit bids etc. via the interface. It is understood that multiple vehicle auction computer systems (e.g., for different vehicle auction sites) may be used in the system (e.g., per the illustrated additional vehicle auction system VA 2 ). A given vehicle auction system, such as VA 2 , may also act as an aggregator of vehicles being auctioned by multiple, typically smaller and local auction entities (e.g, per LA 1  through LA#). 
         [0016]    A Vehicle Aggregation and Redistribution System (VARS) is connected to the vehicle auction system VA and receives a download of the VA vehicle database data. In various examples, the vehicle database data can be (i) e-mailed to the VARS in a comma-delimited format or (ii) electronically transferred via a secure FTP Process in formats such as comma-delimited files. The VARS is responsible for multiple calculations and table look-ups, then organizing and supplementing the vehicle database data into a new database of accessible and searchable information. For this purpose, the VARS also has access to other data, such as NADA sales data  12 , CarFax data  14  and zip code files. In the present case such supplemental data may be accessible from respective NADA and CarFax computer systems or may be previously obtained and stored in an accessible data storage forming part of the vehicle aggregation and redistribution system VARS. Moreover, the NADA data may actually be included in the vehicle data that is provided by the vehicle auction system VA. The VARS carries out a sequence of operations to reorganize and supplement the data received from the VA. 
         [0017]    More specifically, the VARS carries out the following operation to provide a dealer and consumer friendly platform that enables a single dealer to offer and present all of the vehicles for sale to end customers, even though the dealer does not yet own the vehicles being offered. In this regard, a sophisticated pricing strategy is carried out by the VARS to properly price vehicles for sale to end customers in a manner that assures a profit for the dealer and enables the end customer to easily evaluate the deal it is obtaining. The starting point for the pricing model is the price that will be required for the dealer to purchase the vehicle at auction (the dealer purchase price or DPP). Where the particular vehicle has a buy now price, the buy now price may be set as the DPP. Where the particular vehicle does not have a buy now price, the VARS calculates a DPP in accordance with a pre-established algorithm. For example, the DPP may automatically be set to the opening bid price plus a specified amount, where the specified amount is defined (i) according to the average sales price over opening bid historically for the auction site or (ii) according to some other rule. Once the DPP price has been set, the VARS must build in various other costs to the dealer. 
         [0018]    One significant factor in cost to the dealer is location of the vehicle being auctioned. A vehicle that is only 50 miles away from the ultimate consumer sales location will incur one delivery cost, while a vehicle that is 1,000 miles away from the ultimate consumer sales location will incur a higher delivery cost. In one implementation, the VARS determines the delivery distance by comparing the zip code of the selling dealer (i.e., the dealer that put the vehicle up for auction) to the zip code of the dealer that would purchase the vehicle at auction (the purchasing dealer). In another implementation, the VARS determines the delivery distance by comparing the zip code of the selling dealer to the zip code of an end consumer (e.g., as may be input by the consumer or as may be automatically determined according to Google Pay-Per-Click campaign if one was to drive the traffic, or a visitor&#39;s geo-positioning based on the IP Address provided to the visitor by their Internet Service Provider). In either case, the determined distance may be multiplied by a known cost per mile (e.g., 75 cents/mile) for delivery to determine the delivery cost (the vehicle transport fee or VTF). 
         [0019]    Another potentially significant cost to the dealer is the cost to repair the disclosed damage. As noted above, the data available from the vehicle auction system typically includes such value, and it can be incorporated directly into the pricing as a damage repair cost or DRC. The DRC can be set exactly according to the data received from the vehicle auction system, or an adjustment could be made (e.g., building in a five or ten percent cushion). 
         [0020]    Regardless of whether the vehicle has any damage, the purchasing dealer typically needs to perform a vehicle detailing and prep operation (e.g., thorough cleanup, oil change, safety inspection), which is another cost to the retailing dealer. The VARS may use a pre-established cost for this pricing component (the vehicle prep price or VPP). 
         [0021]    Finally, there is a purchasing dealer cost associated with each purchase made via the vehicle auction system. The purchaser must pay that fee to the vehicle auction system operator. That cost is generally a pre-established and fixed fee, but could also be a percentage of the auction sales price. In either case, the fee (known as the buy fee or BF) must also be factored into the purchasing dealer cost. 
         [0022]    Thus, from the above, the VARS can determine the actual cost for the vehicle (or ACV) as: 
         [0000]      ACV=DPP+VTF+DRC+VPP+BF 
         [0023]    Once the ACV is established, the VARS can then price the vehicle for sale to the consumer according to predefined logic. In this regard, while goals of the present system and method include to assure that the purchasing dealer makes an acceptable profit and to try and provide the consumer with an attractive price. In one implementation, the profit is defined according to one of several possibilities. Specifically, the VARS may utilize (i) a predefined base profit (i.e., specified $), (ii) a percent mark-up over the ACV or (iii) a profit established according to savings (e.g., percent or dollar value) as compared to the average retail value or ARV for the vehicle. Thus, the VARS may perform a number of calculations to determine a final vehicle offer price or VOP. 
         [0000]      VOP1=ACV+$AMOUNT 
         [0000]      VOP2=ACV×1.1
 
         [0000]      VOP3=0.90×ARV or VOP3=ARV−$500
 
         [0024]    It is contemplated that the VARS will select highest dollar value from among VOP 1 , VOP 2  and VOP 3  and set it as the actual VOP. In this manner, (1) the purchasing dealer will always be assured of profiting by at least a specified dollar amount because VOP 1  will be selected if VOP 2  and VOP 3  are lower than VOP 1 , (2) the purchasing dealer will be assured of making at least a specified percentage profit any time VOP 1  is not the largest amount and (3) without passing up the opportunity for a larger profit, the purchasing dealer will be assured of being able to present the consumer with a truly fair price even if the purchasing dealer is making a large profit because the ACV happens to calculate out to be significantly lower than the average retail value ARV. 
         [0025]    With respect to the above analysis, the average retail value ARV should be from a trusted, consumer accepted source. For example, NADA average retail value may be used. In this regard, the VARS not only utilizes the ARV in connection with setting the pricing, but also uses the ARV to establish a data set the reflects the value of the VOP to the consumer by comparing the VOP to the ARV. Thus, if the VOP for a vehicle is $9,100 and the ARV is $10,100, then the VARS establishes a consumer savings value of $1,000 for the vehicle ($10,100−$9,100). Of course, the consumer savings value may not always be positive. For example, if the VOP is $10,975 and the ARV is $10,400, then the consumer savings value would be −$575. Regardless, the consumer savings value (or CSV) established by the VARS can be a useful tool to demonstrate to a consumer that a particular VOP represents a good price/value or a great price/value, as will be demonstrated below. A negative CSV represents a price over the ARV, while a positive CSV represents a price below the ARV. Typically vehicles with a negative CSV may represent vehicles in mint condition or having colors or other features that make the vehicles more desirable than average. 
         [0026]    In addition to analyzing and supplementing the date from the VA system to establish the VOP and CSV, the VARS also performs an image modification on the vehicle image/photo. Specifically, and referring to the schematic image depiction  30  of  FIG. 2 , the image received from the VA system is cropped to a standard relative height and width and resized to thumbnail to allow for faster loading of search results with only a small thumbnail next to each vehicle listing. The received image size is reflected by border  32 . Typically, selling dealers submit the vehicle images with upper or lower banners (either inserted in the image or as an original part of the image because of signage that was behind the vehicle when the photo/image was captured) that identify the selling dealer. In the case of the present system, it is desired for that information to not appear in the images that are ultimately presented to consumers searching for vehicles. Accordingly, the VARS carries out an automatic cropping operation on the photo. For example, the VARS may automatically crop the top and bottom portions of the image  30  at the locations represented by dashed lines  34  and  36 . In the majority of cases this cropping operation will result in removal of the selling dealer information from the image. 
         [0027]    The VARS may also pre-filter the vehicle data to eliminate vehicles that are unlikely to be sold to consumers because the VOP is too far above the ARV. For example, if a particular vehicle VOP is simply too high (e.g., VOP higher than the ARV by a certain $ amount or certain %), or if a vehicle has too much current damage (e.g., DRC greater than a certain $ amount), then the VARS will kick the vehicle from the data set. Likewise, in some implementations, the VARS may automatically check the car fax report for each vehicle and if the vehicle has been (i) totaled or retitled, (ii) involved in more than X number of accidents or (iii) involved in an accident with more than Y $ of damage, the VARS may automatically kick the vehicle from the data set. Other factors could be developed and used to eliminate vehicles from the consumer searchable data set. 
         [0028]    Referring again to  FIG. 1 , the VARS organizes the original, modified and supplemented vehicle data into a database that can be presented for easy consumer searching via a web site  16 . In one implementation, the database is organized and presented to consumers in a spreadsheet type format as will be described below. 
         [0029]    The web site  16  may be under the control of the purchasing dealer  18 , whose personnel can also search the database. In one implementation, the dealer personnel may use a specific access login that gives them access to information over and above that which the consumers C 1 , C 2  etc. can access, but this feature is not a required part of the system. For example, the VARS may also automatically calculate the dealer profit (or DP) on each vehicle, that is VOP−ACV, and present that data in a separate search result field for searches conducted via the dealer access login, but not for searches conducted by consumers without the dealer login. 
         [0030]    Referring now to  FIGS. 3-17 , the operation of the web site  16  is now described. A start page  50  for the site is shown in  FIG. 3  and includes some basic description information and a graphical “Start Your Search” button  52 . When the start your search button  52  is selected, the system performs a data search and load operation. The purpose of the data search and load operation is to assure that the most up to date vehicle data is used, as it is possible that at any point in time vehicles that were listed for sale by the VA site may have been sold or pulled from the VA. In addition, the data search/load operation may be used for the purpose of recalculating the VOP in those implementations where the consumer location (rather than location of dealer  18 ) is used to determine the VOP. In one implementation of such an embodiment, the VARS automatically determines whether the consumer accessing the site is more than a predetermined distance from the location of the dealer  18  (e.g., more than 100 miles) and, if so, the VARS utilizes the consumer location as the delivery location to determine the VOP. If not, the VARS automatically utilizes the VOP determination according to the location of dealer  18 . 
         [0031]    Once the data is ready to be searched, the consumer is presented with the search page  60  shown in  FIG. 4 . Notably, the page shows the total number of vehicles available in an odometer-style graphic  62  and presents search refinement categories  64 A- 64 H that can be selected by the user to narrow down the choices to more exact matches of the vehicle they desire. The Vehicle Types category  64 A may be automatically active upon initial presentation of page  60 , resulting in the pop-up frame  66 A that includes a variety of vehicle types (e.g., each of the industry standard vehicle types) that can be selected by the consumer in a check the box fashion. As demonstrated in  FIG. 5 , when a vehicle type box is selected (e.g., in this case the Luxury type), the odometer graphic  62  automatically lowers to the number of vehicles that match that selection, as does the match count shown in frame  66 A. At any time, the consumer can select the Show My List graphic  68  to see the list of vehicles or continue to narrow their list by choosing any one of the other tabs  64 B to  64 H (as suggested by the Narrow My List arrow graphic  70 ). 
         [0032]      FIG. 6  shows the pop-up frame  66 B based upon selection of the Makes category  64 B (note that only luxury Makes show up in frame  66 B since that was the only type selected in previous step). Again, when a make is selected (e.g., in this case Cadillac only) the odometer graphic  62  continues its drop to represent the number of matching vehicles.  FIG. 7  shows the pop-up frame  66 C based upon selection of the Models category  64 C (note that only Cadillac&#39;s models are shown in frame  66 C consistent with the previous Make selection).  FIGS. 8 and 9  show the pop-up frame  66 D based upon selection of the Price Range category  64 D. As shown in  FIG. 8 , the box  66 D initially shows a full price range, with MIN and MAX slide graphics  72  and  74  available for user selection and adjustment along the price scale. When the user adjusts the slides per  FIG. 9 , the odometer graphic again reduces according to the number of matching vehicles.  FIG. 10  shows the pop-up frame  66 E based upon selection of the Model Year Range category  64 E, with MIN and MAX slide graphics  76  and  78  available for the consumer to move in order to refine the year range.  FIG. 11  shows the pop-up frame  66 F corresponding to selection of the Mileage Range category  64 F, again with MIN and MAX slide graphics  80  and  82 . Frame  66 F also provides a box that can be selected to narrow the search to only low mileage vehicles (e.g., vehicles that have been driven less than 10,000 miles per model year old).  FIG. 12  shows the pop-up frame  66 G based upon selection of the Colors category  64 G, with color selection boxes provided in the frame.  FIG. 13  shows the pop-up frame  64 H based upon selection of the Options category  64 H. 
         [0033]      FIGS. 14A-14B  show a vehicle search results page  100 . Each vehicle is presented with vehicle image  102  (e.g., cropped per the action of the VARS), vehicle description  104 , mileage  106 , year  108 , NADA average retail price  110 , the offer price or VOP  112  and the consumer savings or CSV  114 . In this case the full 16 matching vehicle results are not displayed on the screen at the same time, but the user can use the vertical slide button  115  to move up and down through the results per  FIGS. 14B and 14C . A “Get More Information” graphic  116  is also provided for each vehicle result. When a consumer selects the graphic  116 , a pop-up frame  118  (per  FIG. 15 ) is presented to the consumer, where the consumer enters name, e-mail and phone information. The consumer can also request a CarFax report by checking the appropriate box and/or authorize the presentation of other vehicles similar to the one in which they are interested. When the consumer selects the get more information graphic  120 , the consumers data is sent to the dealer  18  (see  FIG. 1 ) so that dealer personnel can follow-up with the consumer (e.g., by e-mail or phone). For example, the dealer personnel can e-mail the CarFax report to the consumer as requested. The CarFax reported is e-mailed as a PDF file and is downloaded at the time of sending the e-mail so that the report is up to date. The dealer personnel work with the consumer and when the consumer is ready to commit to a purchase, the dealer personnel can proceed with the purchase of the vehicle from the auction site VA. 
         [0034]      FIG. 16  shows the results page  100  after refinement by the consumer. Specifically, the results are presented in a spreadsheet style format. To reorder the results the consumer can simply click the column headers (e.g., any of Miles, Year, NADA Average Sales Price, Your Wholesale Price, or Your Savings) and the system automatically reorganizes the results in a lowest to highest or highest to lowest ordering. In the case of  FIG. 16 , reordering according to selection of the Your Savings header is shown as compared to  FIG. 14 . In this regard, the default may be to show the results with the highest savings when the matching results are initially shown. The vehicle results can similarly be reordered according to the other column headers for ease of finding the lowest prices, lowest miles etc. 
         [0035]    Although the foregoing description focused on walking through each search category  64 A- 64 H sequentially, it should be understood that the site operates to permit user selection of any one of the categories at any given time. Also, there is no requirement that the user select each and every category for the purpose of carrying out a search. 
         [0036]    Referring again to  FIG. 1 , it is contemplated that the dealer  18  may set up temporary or permanent satellite delivery locations (SDLs) at various places across the country. For example, if the dealer  18  is located in Cincinnati, Ohio and desires to focus on selling used vehicles in Los Angeles, Calif., a satellite office may be established there. When consumers in California search for vehicles, the VARS may utilize the SDL as the delivery location for the purpose of determining the VOP. Moreover, the dealer  18  may establish relationships with other dealers, physical auction sites or other entities across the country for the purpose of finalizing the vehicle delivery to the consumer. In such cases, the VARS may use the closest alternative delivery location ADL to the actual vehicle location for the purpose of determining the VOP. In such cases, it will be necessary to build-in a nominal processing fee for the alternative delivery location ADL operator. Typically this processing fee is on the order of $50 to $100 for handling the paperwork, delivery, etc. When dealing with delivery through an ADL, the customer C 3  would first identify vehicle(s) of interest through the web site  16 , then work with the dealer  18  to arrange final deal terms, which would include delivery/vehicle pick-up at the ADL site. The dealer  18  would coordinate with the owner of the ADL site to deliver the vehicle and final paperwork for processing of customer pick-up. 
         [0037]    Thus, the described system may be implemented with a flexible pricing feature that focuses on the consumer, with different consumers being shown the appropriate pricing based upon the consumers being in different locations. This feature will enhance sales by providing more competitive pricing to the customer when the customer is located closer to the actual vehicle location than to the primary location of the selling dealer. 
         [0038]    Other functions that may be included on the web site include the ability for the customer to link a specific vehicle image and/or other data to social network sites such as Facebook, Twitter or Pinterest. This function would enable the customer the ability to immediately and easily share with others the vehicle that the customer is considering purchasing, and obtain valuable feedback on the vehicle before making their final decision. 
         [0039]    The VARS may also include other automated functionality, such as automatically evaluating the received vehicle data for vehicles that would be particularly profitable for the dealer, and sending a “Good Buy” alert to a specific e-mail address to alert dealer personnel regarding the vehicles. The dealer can use this information to purchase vehicles for its used vehicle lot, regardless of the fact that no customer has yet agreed to purchase the vehicle. 
         [0040]    Referring now to  FIGS. 17-24 , specialized functions available only to the dealer are now described. In this regard, as reflected in  FIG. 17  the start page  50  may include a log-in call-up function (e.g., by clicking a particular part of the screen) that opens a login frame  150  for entry of Username and Password data. If the login information is authenticated, the user can access and define vehicle criteria in a manner similar to that described above but with additional data and functionality. In the case of  FIG. 18 , a logged in user has selected the identical criteria as described above, with an end result of 16 matching vehicles. However, note that the logged in user can select the additional refinement category of Stock Number  641 . When the logged in user selects the Show My List graphic  68 , the user is presented with results page  160  per  FIG. 19 . As in the case where the user is not logged in, each vehicle result is presented with vehicle image  102  (e.g., cropped per the action of the VARS), vehicle description  104 , mileage,  106 , year  108 , NADA average retail price  110 , the offer price or VOP  112  and the consumer savings or CSV  114 . Note however, that each vehicle result also includes a dealer Back of Book value  162  that compares the selling entity price to the average dealer wholesale price. 
         [0041]    The dealer results page  160  also includes a function not found on the consumer results page  100 , namely the ability to order the results according to dealer profit. In this case such a reordering is achieved by clicking on the odometer graphic  62 , with the resulting reordering of the results shown in  FIG. 20 . 
         [0042]    The dealer results page also includes automated messaging functionality that may be triggered by selecting the image icon of a particular vehicle (e.g.,  102 A), by which the image is shown in a pop-up frame  164  per  FIG. 21 . By clicking/selecting the dealer logo  166  in the frame  164 , an e-mail frame  168  (see  FIGS. 22A and 22B ) is produced that allows a potential customer&#39;s email address and name to be entered in respective fields  170  and  172 , along with a salesperson name, phone number and e-mail in respective fields  174 ,  176  and  178 . One or more of fields  174 ,  176  and  178  may be pre-populated with the proper name, phone number and e-mail based upon data associated with the login information if desired. An e-mail message field  180  is prepopulated with a standard format/customized message to the customer about the particular vehicle associated with the image that was used to pull up the message frame  168 . The e-mail message includes a link  182  to the image of the vehicle, along with certain information relating to the vehicle (e.g., make, model, year, mileage, selling price and average NADA price). Salespeople can utilize this feature to easily identify vehicles for customers based upon information the customer has provided, and then forward the information to the customer via their e-mail. The salesperson may choose to modify or add to the message in field  180  as well, if desired. 
         [0043]    Referring back to  FIG. 20 , the dealer results page  160  also includes a Present My Cars button  190  that a salesperson can select to eliminate the Back of Book column  162 , as shown in  FIG. 23 . The salesperson may desire to utilize this feature when the salesperson hones in on results for a customer and desires to show the results to the customer (e.g., while the customer is present at the dealership) without providing the Back of Book information, which information may only serve to confuse the customer. 
         [0044]    The dealer results page  160  also includes an Add to List column  194  with an associated check box  196  for each vehicle result. The dealer salesperson can check the box or boxes  196  of the vehicles of interest, and when the salesperson subsequently clicks the Submit to Purchasing Center button  198 , an e-mail or other message is automatically generated and forwarded to authorized purchasing personnel to begin the process of vetting the vehicle(s) and/or proceeding with purchase of the vehicle(s) from the auction site VA. 
         [0045]    Alternatively, a printer icon button  200  is also provided. The salesperson can identify a limited number of vehicles (e.g., up to five) to be used in creating a customer presentation page that is automatically generated when the printer icon button  200  is clicked. The customer presentation page includes an appropriately formatted vehicle summary page with the vehicle photo or photos, details and pricing of each of the selected vehicles, as well as a space next to each listed vehicle for customer selection. The system may enable the salesperson to customize the presentation page by allowing the salesperson to select a particular number (e.g., six) of the photographs available for the vehicle as the salesperson determines those photos best suited to the customer in question. The salesperson utilizes the customer presentation page(s) to discuss the vehicles with the customer, and when the customer makes a final selection, the customer initials in the customer selection space next to the desired vehicle. The salesperson can then use the initialed customer presentation page to have authorized purchasing personnel move forward with purchase of the particular vehicles from the auction site VA. The customer presentation pages may be generated as a PDF that can then be printed off or e-mailed to the customer. One PDF may be created for the customer (without VIN #s) and a different PDF for the dealership personnel/salesperson (with VIN#s), to enable the dealership/salesperson to easily identify the exact vehicle of interest to the customer, assuming the customer responds to the PDF report/pages favorably at some future time. 
         [0046]    Finally, the dealer results page also includes an Auction Page link (e.g.,  192 A of  FIG. 20 ) associated with each vehicle result. 
         [0047]    In the dealer version, there is an Auction Page link that hyperlinks to a specific web page associated with the vehicle in question, such as a web page at which the dealer manager can view further information and purchase the vehicle with a simple click of a button (e.g., per  FIG. 25  and the BUY NOW button). If the dealer manager is already logged in to the auction web site, the link opens the specific vehicle web page. This operation facilitates the ability of the dealer to easily purchase a vehicle that has been identified for purchase by a customer. Details regarding the vehicle and the current status of the auction for that vehicle are included on the page. If the dealer manager is not already logged into the auction web site, the auction web site opens a log-in page instead (e.g., per  FIG. 24 ). 
         [0048]    In another embodiment, the auction web site and the dealer may work out an arrangement such that the hyperlink itself contains or causes a transfer of embedded and/or encrypted login information so that even if the dealer manager is not already logged in, he/she will be taken directly to the specific vehicle web page. 
         [0049]    Referring now to  FIGS. 26-30 , web pages provided by a variation of the web site  16  ( FIG. 1 ) are shown. In this embodiment, the home or start page  300  of the site is shown in  FIG. 26 . Notably, the start page in this case is the search page of the site, with the search box  302  for Vehicle Type category  310 A already opened and awaiting user selection. The user can select one or more Vehicle Types. Upon selection of one or more Vehicle Types and subsequent selection of the SHOW FILTERED RESULTS button  306  (or the window close button  308 ), the system will narrow the results to those vehicles that satisfy the Vehicle Types selection. The user can also select any of the other categories  310 B- 310 H and further narrow the search in a similar manner as described above. 
         [0050]      FIG. 27  shows a search results view page  320  in which the results have been narrowed to one-hundred seventy-four vehicles. By comparison to the embodiment described above, each result no longer includes an associated Get More Information graphic, and a horizontal demarcation graphic (e.g., a line) is provided between each vehicle result. Each vehicle result is presented with vehicle image  102  (e.g., cropped per the action of the VARS), vehicle description  104 , mileage  106 , year  108 , NADA average retail price  110 , the offer price or VOP  112  and the consumer savings or CSV  114 . Notably, a Save Vehicle column  312  is provided, with a corresponding selection box  314  for each vehicle result. Also of note, the particular data set that is being used to set the order of the vehicles (in this case the consumer savings  114 ) is offset by a columnar shading or other similar effect to make it easier for the user to understand how the vehicles have been organized on the page. 
         [0051]    As shown in  FIG. 28 , vehicle results for which the selection box  314  is selected are loaded into a lower bar region  320  of the main page view. In this case, three vehicles have been selected and loaded into the bar region  320 . A total of five vehicles can be selected in this manner, though variations on the number are possible. Moreover, vehicles loaded into the bar region  320  remain loaded even if a new search is initiated. Thus, a user can perform multiple searches and load up vehicles into the bar region from different sets of search results. As shown in  FIG. 29 , when the pointer is moved atop one of the vehicle boxes loaded in the bar region  320 , a pop-up box  324  is automatically generated with additional vehicle information. 
         [0052]    Once one or more vehicle save boxes  314  have been selected, the user can select either of the SEND INFO buttons  330 , which will cause the generation of the pop-up frame  332  shown in  FIG. 30 . This frame shows the loaded vehicles, and provides similar functionality to the pop-up frame  118  described above. The user enters name, e-mail information and phone number, and selects the frame SEND INFO button  334  to request further vehicle details from the wholesaling dealer. Thus, the user can select multiple vehicles as to which further information is desired, and make a single request for information on the multiple vehicles. The pop-up frame may also include an e-mail field enabling the user to select the sales consultant&#39;s name (e.g., the sales consultant that has been helping the customer) from a drop-down box so that the selected sales consultant will receive an e-mail notification regarding all vehicles that the customer has selected, so that the sales consultant can continue assisting in the sale (e.g., gathering further vehicle information such as vehicle history etc.). 
         [0053]    The system may also be configured to provide deep link capabilities based upon general web searches conducted by potential customers. For example, a person conducting a Google search for “Honda Accord Dayton” may, among other result links, receive a search result link (e.g., a sponsored link or advertised link that the wholesaling dealer has purchase for the territory encompassing Dayton) to the web site  16 . Upon selection of the link, the search query information is automatically used by the system  10  to filter the vehicle database records so that only vehicle results having Honda as the Make and Accord as the Model are present on the page to which the potential customer is directed. 
         [0054]    It is to be clearly understood that the above description is intended by way of illustration and example only, is not intended to be taken by way of limitation, and that other changes and modifications are possible.