Abstract:
An article of manufacture has an environmental sensitive label with at least one cumulative time-temperature indicator and at least one thermal event indicator thereon. The cumulative time-temperature indicator and the thermal event indicator each provides an independent verification of product performance in a predetermined environment.

Description:
CROSS-REFERENCE TO RELATED APPLICATIONS 
     The present application is related to U.S. application Ser. No. 10/667,915 filed herewith, by Jeffrey L. Hall, and entitled, “Method Of Verifying The Usability Of Photosensitive Film Product Just Prior To Use.” 
     FIELD OF THE INVENTION 
     The invention relates generally to the field of product performance verification. More specifically, the invention concerns an article of manufacture and method having elements for verifying product performance just prior to use. 
     BACKGROUND OF THE INVENTION 
     Consumers use a variety of means to record images including film based still cameras, digital-based still cameras, and video, to name a few. Film based systems rely on silver halide to record the scene as a latent image that is then manipulated, usually through a processing step, to create a film image of higher, visual density. The film image can be viewed directly as in reversal photography, or it can be scanned and printed as in an all-optical system for color negative photography, or it can be scanned and digitized as in a digital system regardless whether it is reversal or color negative photography. The digitized image can be printed, stored, and/or electronically distributed. All of these image-recording systems have sensitivity to the ambient conditions under which the taking device, the prints, or the electronic data itself are stored. 
     Consumer research has shown that for film based systems, consumers want assurances that the film is not damaged by temperature and/or weather before the film is used. They worry that the conditions of use such as the camera sitting in too hot an environment, might damage the film. Some consumers are aware that such stressful conditions have ruined pictures that they have taken. Others believe that heat or weather damage was responsible for poor pictures taken, for example, during trips to the beach or while on a vacation when the pictures turn out to have lower quality than expected. Consumers want a system that takes the worry out of their picture-taking activity. 
     Unfortunately, satisfying this consumer desire poses a dilemma. Unprocessed silver halide based products are chemical based systems that degrade over time. The rate of degradation is dependent on temperature, relative humidity, and background radiation. The extent of this degradation is dependent on the time of exposure to these environmental conditions. Additionally, the extent of the degradation can be modified by the aggregate exposure of the film to these degrading ambient conditions. For example, exposure to a radiation source like that used to x-ray airline packages can generate metallic silver centers that themselves act to accelerate natural age degradation of the film. Alternatively, silver halide-based systems thermally shocked by exposure to high temperature such as in the glove box of a car have accelerated degradation processes at these high temperatures than if the system were always stored at 70° F. 
     The silver halide based product manufacturer can use product design and product packaging to help manage this inherent system instability, but not eliminate it. They can control temperature, humidity and storage location to manage background radiation effects in order to slow the rates of these degradation processes to some extent. Additionally, they can control inventory within their distribution channels to increase a product&#39;s turnover per year in order to reduce the age of the product in the supply chain before a consumer purchases the product. However, they make no attempt except for expiration dating at controlling the film inventory of a consumer. 
     Silver halide based product manufacturers can add expiration dating to the package to encourage the consumer to use the film within a specified period of time. However, silver halide based systems exposed to high temperature conditions associated with storage of, for example, a loaded camera or roll of film in the glove box of an automobile, can degrade considerably faster than predicted by the expiration dating on the box. That is, the expiration dating is a guide to the quality of the film under less stressful storage conditions. Once the product is in the consumers&#39; hands, particularly when the product is loaded in a camera for film based systems, such managed control of temperature, relative humidity, and background radiation exposure is generally lacking. In addition, the time the product is used by the consumer varies widely, thus leading to product utilization that is well beyond the optimum performance capability of the product. In addition to providing a means of assurance to the consumer that the product is good, it would be desirable to increase the rate at which product held by the consumer is used so that the product is used nearer its peak performance. 
     Consumers can purchase film as single rolls or in multipack blocks of films. The former are often available in retail stores while large multi-pack block sales are often associated with discount warehouses. The trade recognizes that individual consumers have an average rate at which they use film. Therefore, the time between film purchases is longer when film is purchased in a large block. Since the film within such a large block is most frequently from the same time of manufacture, then, until this film is fully consumed, it will be aging while in the hands of the consumer. That is, there is a film age distribution curve  5  in  FIG. 1 , which occurs in the marketplace because of the purchase and usage patterns of the consumers. The x-axis in this plot is the age of the film and the y-axis is the frequency that a film of age “X” months is observed in the trade. 
     Temperature, relative humidity and background radiation, all factors that can impact the quality of recorded images, are often closely controlled from the time of manufacture through the distribution chain. However, they are not controlled after the consumer purchases the film. Manufacturers attempt to address this issue by providing expiration dating  10  as shown in  FIG. 1 . This is the date that the manufacturer uses to set an upper limit to the film&#39;s lifetime in the trade. Consumers implicitly assume the film is good until then. However, expiration dating is only a general guide. It does not take into account how the consumer in fact handled the film during this time of storage and usage. In fact, film can be very rapidly degraded if the film is treated to severely high temperatures. Such might occur for a film or a loaded camera left in a closed automobile. Gibbs, et al. report that temperatures within an enclosed automobile can reach 120° F. within 10 minutes and 140° F. within 40 minutes when the ambient temperature is 93° F. (J. La. State Med. Soc., Vol. 147, December 1995, pages 545–546). It is common for consumers to have their film or loaded cameras in the car, thus subjecting the film to thermal events that are not part of the average treatment conditions anticipated by film manufacturers when they expiration date the film. 
     Given that the film degrades over time, there is an optimum range of age wherein the film is at peak capability, say over the time depicted by  20  in  FIG. 1 . Film that is older begins losing this peak performance. Film used past the manufacturer&#39;s expiration date may still provide pictorial results, but the resultant images are not as good as those that could have been obtained earlier in the film&#39;s life. This is to be expected. If it were different, then manufacturers would extend the expiration dates to a longer time. Expiration dating is an inefficient method to assure the consumer that the film they have purchased is still good. 
     Therefore, there persists a need in the art to develop an article of manufacture that enables consumers of fungible products, such as photographic film, to verify that the film product is still good for quality picture taking based on the consumer&#39;s storage and usage of the film. 
     SUMMARY OF THE INVENTION 
     The present invention is directed to overcoming one or more of the problems set forth above. Briefly summarized, according to one aspect of the present invention, an article of manufacture has an environmental sensitive label associated therewith. The environmental sensitive label has at least one cumulative time-temperature indicator and at least one thermal event indicator affixed thereto. Cumulative time-temperature indicator and at least one thermal event indicator each provides an independent verification of product performance in a predetermined environment. 
     The present invention has numerous advantages over prior art developments. First, the method of the invention enables the user of photosensitive film product to determine product performance in predetermined environment. Further, the method uses independent indicators of product performance affixed to the product or packaging to assist the user in verifying product performance. Moreover, the method of the invention is relatively simple to employ. 
    
    
     
       BRIEF DESCRIPTION OF THE DRAWINGS 
       The above and other objects, features, and advantages of the present invention will become more apparent when taken in conjunction with the following description and drawings wherein identical reference numerals have been used, where possible, to designate identical features that are common to the figures, and wherein: 
         FIG. 1  is an illustration of an age distribution curve for film received by a photofinisher for processing and illustrates the uncontrolled consumer inventory problem; 
         FIG. 2  is a schematic of an exemplary environmental sensitive removable label of the invention; 
         FIG. 3  is a schematic of another exemplary environmental sensitive removable label of the invention illustrating a three-temperature thermal event indicator and explanatory text for the consumer; 
         FIG. 4  is a schematic of still another exemplary environmental sensitive removable label of the invention illustrating a three-temperature thermal event indicator, explanatory text for the consumer, and an example of the text is indicated; 
         FIG. 5  is a schematic of yet another exemplary environmental sensitive removable label of the invention; 
         FIG. 6  is a schematic of still another exemplary environmental sensitive removable label of the invention; 
         FIG. 7  is a schematic of another exemplary environmental sensitive removable label of the invention; and, 
         FIG. 8  is an illustration of an age distribution curve for film received by a photofinisher for processing and illustrates how the components of this invention manage consumer inventory. 
     
    
    
     DETAILED DESCRIPTION OF THE INVENTION 
     Turning now to the drawings, and particularly to  FIG. 2 , an environmental sensitive label  90  depicts the method of the invention. In the marketing of photographic products, such as photosensitive film products, there is a need for a method of enabling consumers to verify that the film product is still good for quality picture taking. According to the invention, one novel and unobvious method broadly includes providing, for the benefit of the consumer, a combination of indicator labels  30 ,  40 ,  60 , freshness date indicator  80 , and credits for unused film. The inventor believes that these provisions provide consumers assurances that the film in their cameras is good and to increase the rate at which the consumer uses the silver halide based product and thereby utilize the product at or near its performance peak. More particularly, the method of the invention, as illustrated by environmental sensitive label  90 , includes the steps of: using indicator labels  30 ,  40 ,  60  (described in details below) to monitor the thermal and radiation environment in which the consumer uses the film; changing the method of dating the silver halide based product, such as freshness date indicator  80 ; and providing partial credit for unused images that remain on a roll of film. 
     Referring to  FIG. 2 , an exemplary environmental sensitive label  90  of the invention is illustrated. Environmental sensitive label  90  contains several indicator labels  30 ,  40 ,  60  that are themselves used by the consumer to provide assurances that the film or the film in the camera is good. Preferably these indicator labels  30 ,  40 ,  60  would be used on an environmental sensitive label  90 , such as the one contemplated by the invention, that can be removed from an outer container used to package the film and then applied to the camera when the film is loaded into the camera. Such a process is disclosed, for instance, in U.S. Pat. No. 6,043,021 issued Mar. 28, 2000 to Manico et al, titled “Packaged Photographic Product Containing Time And Temperature Integrating Indicator Device, And Process For Monitoring Thermal Exposure Of Photographic Material,” hereby incorporated herein by reference. In so doing, the consumer can keep track of the film while the film is used in the camera. One such indicator is a cumulative time-temperature indicator  30  attached to removable environmental sensitive label  90 . Cumulative time-temperature indicator  30  integrates the time-temperature profile of the film under expected ambient storage conditions. The rate of change of cumulative time-temperature indicator  30  is such that it signals at some time  100  (as shown in  FIG. 8 ) that the film has reached its prime and will start to degrade. In U.S. Pat. No. 6,113,857 issued Sep. 5, 2000 to Manico et al., titled “Gauge Type Time And Temperature Integrating Indicator Device,” hereby incorporated herein by reference, describes a time and temperature integrating device for providing a visually observable indication of cumulative thermal exposure. The device in the &#39;857 Patent includes (a) at least two thermally sensitive image-forming areas of different thermal sensitivity; and (b) indicating indicia in association with the thermally sensitive areas for indicating when each thermally sensitive area of the device has been exposed to predetermined cumulative thermal exposures. (See also U.S. Pat. No. 6,103,351 issued Aug. 15, 2000 to Ram et al., titled “Time And Temperature Integrating Indicator Device;” U.S. Pat. No. 6,043,021, referenced above; and U.S. Pat. No. 5,940,637 issued Aug. 17, 1999 to Manico et al., titled “Photographic Film Cartridge Containing Time And Temperature Integrating Indicator Device, And Process For Controlling Photofinishing Of Film.”) 
     Still referring to  FIG. 2 , the cumulative time-temperature indicator  30  can be any of a number of materials including those described in U.S. Pat. No. 3,999,946 in addition to the already cited references. The material selection is based on the best correspondence of the indicator material used to show the cumulative effect of time and temperature with the underlying performance attributed to the silver halide film. The rate of this cumulative time and temperature reaction has to be balanced for room temperature keeping conditions. That is, cumulative time-temperature indicator  30  is not a thermal event indicator because it does not respond rapidly to temperature spikes. 
     According to  FIG. 2 , the present invention as illustrated by removable environmental sensitive label  90 , uses a thermal event indicator  40  in addition to a cumulative time-temperature indicator  30 , unlike the prior art developments. A thermal event indicator  40  is attached to removable environmental sensitive label  90  to provide faster feedback to the consumer that the film or the film in the camera is exposed to very high temperatures. For this thermal event indicator  40 , the response time to the temperature event should be rapid. A typical thermal event indicator  40  of the invention is one manufactured by the Paper Thermometer Company located in Greenfield, N.H. The thermal event indicator is used to quickly indicate when the product&#39;s temperature has exceeded certain thermal limits that are themselves specified by virtue of the underlying performance of the silver halide film. The thermal event indicator  40  should change quickly so that the consumer is aware of the severe ambient condition the film is experiencing and can thus take appropriate corrective action. 
     Referring to  FIG. 3 , the extent of failure for silver halide films increases with temperature until catastrophic failure occurs such as might occur when the film can no longer be used to record actinic radiation exposures. According to  FIG. 3 , therefore, thermal event indicator  40  could include a plurality of temperature indicators  45  to aid the consumer in assessing the thermal damage to the film. 
     Thermal event indicator  40  should not reversibly change with temperature. For instance, if film is moved from a hot environment that met or exceeded the threshold exposure temperature of the film and the thermal event indicator  40  changed in density, the thermal event indicator  40  should record and retain that temperature. The cumulative time-temperature indicator  30  helps the consumer appraise the longevity of the film&#39;s peak performance when the film has not been exposed to aggressive thermal environments. The thermal event indicator  40 , on the other hand, helps the consumer appraise the continued utility of the film when thermal exposure of the film to abusive temperature conditions as might occur when the film is stored in an automobile has occurred. 
     Referring to  FIGS. 3 and 4 , there is an additional need to include instructions to aid the consumer in the use of indicators  30 ,  40 ,  60  so that the consumer correctly interprets the desired assurance of film quality. This can be done through advertising, through instruction set  50  embedded within the packaging, or, preferably, with instructions on the removable environmental sensitive label  90 . According to  FIG. 4 , an example of a preferred instruction set  50  is illustrated with respect to thermal event indicator  40 . In this example, there are three temperature indicators  45  for the thermal event indicator  40  wherein Temp  1  is less than Temp  2 , Temp  2  is less than Temp  3 . Further, assume that Temp  1  is some high temperature that the film could endure for many hours without compromising performance. Temp  3  is an upper threshold temperature beyond which the film is considered to be at a thermal limit for its performance and only can be exposed to this temperature for some limited period of time that is less than that for Temp  1  exposure. The instruction set  50  would then alert the consumer that the film or film-loaded camera should be removed from this high temperature environment and cooled down if Temp  1 , or Temp  1  and Temp  2  indicators have changed. A manifestation of this consumer alert according to the invention may include a darkening of the indicator label  40 , as suggested by the instruction set  50  in  FIGS. 4–6 . Another manifestation within the contemplation of the invention is a consumer alert that includes a color change (not illustrated) of the indicator label  40 . If each of the three temperature indicators  45  have changed, for instance has darkened, then the film should be immediately processed. 
     Referring again to  FIG. 5 , the temperatures at which the film is exposed could be indicated on the thermal event indicator  40  as illustrated by temperature indicators  45  having, for example, a Temp  1  of 140 F, a Temp  2  of 150 F, and a Temp  3  of 160 F. Alternatively, in place of these threshold temperatures (Temp  1 , Temp  2  and Temp  3 ), the thermal event indicator  40  could contain indicia that specified the action the consumer should take. The resultant action by the consumer could be specified by the color or density change making visible the instructions to the consumer when the threshold temperature is reached. For example, Temp  1  and Temp  2  temperature indicators  45  could reveal the instruction “Remove to a Cool Place” when their respective threshold temperatures are reached. When Temp  3  threshold temperature is reached the revealed instruction could be “Process Immediately.” Color could be used to highlight the immediacy of the action. For example, temperature indicators  45  (e.g. Temp  1 , Temp  2 , and Temp  3 ), could themselves be colored light green, light yellow, and red, respectively, to follow the universal color code that green is okay, yellow is caution, and red is stop. The instructions are then revealed in black lettering when the threshold Temp  1 ,  2 , or  3  is reached. Alternatively, the color or density change could opacify an instruction. For example, any one of the temperature indicators  45  could be printed with “OK to Use” for Temp  1 , Temp  2 , and Temp  3 . When the temperature indicators  45  reach their threshold temperature, the area darkens and the “OK to Use” disappears. It is clearly within the contemplation of this invention to use any combination of these instruction methods. For example, the opacification of the “OK to Use” for Temp  1  and Temp  2  can be coupled with a red-colored event indicator for Temp  3  that contains no indicia until its threshold temperature is reached and then Temp  3  displays “Process Immediately.” 
     Referring again to  FIG. 5 , indicia are not limited to the thermal event indicator  40  but can also be used for the cumulative time-temperature indicator  30 . In this example, a calibration ruler  35  is used to compare the indicia density to cumulative time-temperature indicator  30 . The calibration ruler  35  illustrated in  FIG. 5  uses, for example, multiple indicia  135 ,  136 ,  137 ,  138 , and  139  to show the months remaining for acceptable film performance. For example, assume that the cumulative time-temperature indicator  30  matched the density of the middle step  137 . In this case, the consumer knows that, if the film is kept at temperatures below the thermal event indicator thresholds of indicator  40 , the film has 12 more months of useful life. As with the temperature indicators  45  of thermal event indicator  40 , the indicia  135 ,  136 ,  137 ,  138 , and  139  for the cumulative time-temperature indicator  30  could be part of the indicator itself. 
     Referring to  FIG. 6 . a bull&#39;s eye cumulative time-temperature indicator  131  is also within the contemplation of the invention. According to  FIG. 6 , bull&#39;s eye cumulative time-temperature indicator  131  may have multiple indicia  135 ,  136 ,  137 ,  138  to show the period remaining for acceptable film performance. Here the optional instruction set  55  instructs the user to use the film before the visual density of the inner circle  140  matches the visual density of one of the indicia  135 ,  136 ,  137 ,  138  in the annular ring  132 . Indicia  135 ,  136 ,  137 ,  138  of annular ring  132  may include the time remaining as shown in  FIG. 5 . 
     Referring to  FIG. 7 , an alternative to the multiple indicia  135 ,  136 ,  137 ,  138  in bull&#39;s eye cumulative time-temperature indicator  131  ( FIG. 6 ), it is further within the contemplation of the invention to use a single annular ring  141 . Here the optional instruction set  55  instructs the user to use the film before the density of the inner circle  140  matches the density of the annular ring  141 . For example, rather than indicate the number of months that remain for optimal film usage as in cumulative time-temperature indicator  35  of  FIG. 5 , the bull&#39;s eye cumulative time-temperature indicator  131  simply indicates that the film should be used before the density of the inner circle  140  matches the density of the annular ring  141 . 
     Skilled artisans will appreciate that another uncontrolled exposure that can degrade silver halide film&#39;s performance is the exposure to background radiation. Background radiation exposure can come from two sources: cosmic origins; and terrestrials origins. The latter, also called gamma rays, is the more important. Additionally, deliberate exposure of unprocessed silver halide film to X-rays can occur at airports (individual inspections) or at border crossings (individual inspections and whole truck inspections). These background radiation exposures and X-ray exposures degrade the performance of the film. Referring to  FIG. 2 , a radiation indicator  60  is attached to the removable environmental sensitive label  90  to provide the consumer with a third signal to help assure film quality. The radiation indicator  60  would show the cumulative exposure to background radiation and would be used in conjunction with the cumulative time-temperature indicator  30  and the thermal event indicator  40 . Such radiation indicators are available that change color on exposure (NAMSA Corporation) or vary in density (Harwell Dosimeters). These products typically are sensitive to high dosages of radiation exposure. Preferably, materials would be used that are sensitive to lower dosages of radiation exposure. 
     In a preferred embodiment of the invention, an environmental sensitive label  90  integrates the cumulative time-temperature indicator  30  and the radiation indicator  60  in a select material. For example, such a material could be silver halide itself. The cumulative time-temperature indicator  30  based on a photothermographic process such as suggested in previously referenced U.S. Pat. No. 6,113,857, U.S. Pat. No. 6,103,351, U.S. Pat. No. 6,043,021; and U.S. Pat. No. 5,940,637. The cumulative nature of both time-temperature and time-radiation exposure could be integrated into one element if the silver halide material is correctly designed. For example, the art teaches that larger grain emulsions are more sensitive to background radiation exposures than smaller grain emulsions. The art also teaches that emulsions with low aspect ratios are more sensitive to background radiation than emulsions with high aspect ratios. Therefore, the silver halide grain for such an integrated element could be tuned to match the degradation pathways associated with the film itself. For example, a large grain emulsion with low aspect ratio may be appropriate for high-speed films.  FIG. 7  shows a bull&#39;s eye cumulative time-temperature indicator  131  and a bull&#39;s eye radiation indicator  60 . If the cumulative time-temperature indicator  131  and the radiation indicator  60  can be the same material, as suggested by the use of a silver halide-based system, then only one indicator is required. Alternatively, separate photothermographic indicators could be used with one more sensitive to the radiation exposures while one is more sensitive to cumulative time-temperature exposure. Emulsions could thus be picked to favor use as a thermal sensor or use as a radiation sensor. Care is required to manage the construction of any silver halide material to have a low sensitivity to light fogging. 
     These aforementioned three types of indicators can be affixed to environmental sensitive label  90  ( FIG. 2 ) that is attached to the outer container of a silver halide film package (not shown). As noted above, preferably indicators  30 ,  40 , and  60  would be used on an environmental sensitive label  90  that can be removed from such an outer container and applied to the camera when the film is loaded into the camera as described in U.S. Pat. No. 6,043,021 and illustrated by text box  57  in  FIG. 6 . In so doing, the consumer can keep track of the film while the film is used in the camera. Indicators  30 ,  40 , and  60  provide a means to alert the consumer that the film is nearing the end of its peak performance or has been exposed to excessive temperatures or radiation even when the film is loaded in a camera. The consumer can then take corrective actions including getting the exposed roll of film quickly to a photoprocessing lab for processing. 
     Referring again to  FIG. 2 , indicators  30 ,  40 , and  60  proposed herein are designed to aid the consumer in product handling. These indicators  30 ,  40 ,  60  also, by design, indicate an end-point when the product should be used. According to  FIG. 1 , the typical process in the trade is to use expiration dating  10 . Expiration dating  10  is itself an end-point indicator. Using indicators  30 ,  40 , and  60  and expiration dating  10  together creates a confusing message by posing the question “which is the important one to follow?” Given that the indicators  30 ,  40 , and  60  are preferred because they reflect actual handling, these are the preferred terminus indicators. Therefore, expiration dating  10  should be dropped when indicators  30 ,  40 , and  60  are used. 
     Terminus indicators described above identify the useable end point for the film or film loaded in a camera as a function of consumer usage. It would be desirable to increase the average rate at which the film is used by encouraging the consumer to use the film while it is fresher. In so doing, long-term storage is less likely to occur and the film is used closer to its performance capability  20 , illustrated in  FIG. 1 . It is possible to change consumer behavior to use the film faster by making the consumer directly aware of the film&#39;s freshness. Freshness date indicator or date of birth (DOB)  80  in  FIG. 2  indicates when the product was manufactured rather than when it expires. Freshness date indicator  80  can be used together with indicators  30 ,  40 , and  60  to describe the product&#39;s usefulness to the consumer. Freshness date indicator  80  would specify the date the product was made and thus communicate to the consumer the exact age of the product. For example, assume that the product was created at time T and the expiration date was in T+2 years. Now assume the consumer uses the product at T+3 years. To the consumer reading the expiration date, the product is only one year past expiration. However, if the freshness date was used, the consumer now recognizes that the product is three years old. For many perishable materials this would be considered a long time. Thus, freshness date indicator  80  conveys a different consumer message than expiration dating. This, by itself, could lead to faster consumer utilization of the product during the product&#39;s peak capability, region  20  of the film age distribution curve  5  in  FIG. 8 , and could reduce the number of rolls of film that are in the “passed expiration” area of region  120 , that is in the area beyond the expiration dating  10 . Preferably, freshness date indicator  80  would be included on the removable environmental sensitive label  90  so that the information is available for the film that is used in the camera. Additionally, the removable environmental sensitive label  90  could include the product name and the ISO speed  70  in  FIG. 2 , thus providing two other bits of valuable information for the consumer that is presented on one transferable environmental sensitive label  90 . Other useful information, such as the number of exposures on the roll of film, could also be included. 
     Current marketplace behavior indicates that consumers continue to use film after its expiration date. One of the motivators for such extended use is that consumers prefer to process a completely exposed roll of film. Therefore, freshness date indicator  80  may help make consumers aware of how old the product is and thus encourage them to consume the stored rolls of unused film. However, it is likely that the consumers will want to use these rolls of unexposed film in their cameras rather than simply discard them. This behavior may be driven by the sense of money lost if only a partially exposed roll of film is processed. To change this consumer perception of money lost and to encourage more rapid use of the exposed film, thus avoiding degradation of the film and/or the recorded images, a partial credit can be given to the consumer for the unexposed frames on the roll of film after the film is processed (see U.S. patent application Ser. No. 09/533,212, filed Mar. 23, 2000 by Dale F. McIntyre, titled “Method of Providing Photofinishing Credit;” EP 11/46457 filed Mar. 12, 2001 by Dale F. McIntyre, titled “Method Of Providing Photofinishing Credit;” and U.S. patent application Ser. No. 09/766,917, Filed Jan. 22, 2001 by David E. Fenton et al. titled “A Method of Providing Photographic Products and Services). Such a credit for unused exposures reduces the sense of loss thereby increasing the rate at which pictures are taken and film is processed thus reducing the number of very old rolls of film in use (see  120  of  FIG. 8 ). 
     Referring again to  FIG. 2 , the indicators  30 ,  40 , and  60  and the freshness date indicator  80  together in combination with partial credit provide a method that can increase the rate at which product held by the consumer is used so that the product is used nearer its peak performance. The combination of these methods can assist the consumer in more knowledgeable use of the silver halide based product, particularly encouraging the consumer to reduce the storage time of the product in an uncontrolled environment. 
     The invention has been described with reference to a preferred embodiment. However, it will be appreciated that variations and modifications can be effected by a person of ordinary skill in the art without departing from the scope of the invention. 
     PARTS LIST 
     
         
           5  film age distribution curve 
           10  expiration dating 
           20  film peak capability 
           30  cumulative time-temperature indicator 
           35  calibration ruler 
           40  thermal event indicator 
           45  temperature indicators 
           50  instruction set 
           55  optional instruction set 
           57  text box 
           60  radiation indicator 
           70  ISO speed 
           80  freshness date indicator (DOB) 
           90  environmental sensitive label 
           100  prime performance of film 
           131  bull&#39;s eye cumulative time-temperature indicator 
           132  annular ring 
           135  indicia 
           136  indicia 
           137  indicia 
           138  indicia 
           139  indicia 
           140  inner circle 
           141  single annular ring