"Six Ways to Improve Your Website's Conversion Rates"
[ "Six Ways to Improve Your Website's Conversion RatesNowadays, websites are almost like digital representations of the companies/brands they represent. The first place people learn about a company is its website. More than half of all consumers prefer to do online research before making significant decisions. Therefore, businesses must have effective Web development services in India website that can attract and engage users right from the start. If you want your website to drive leads and convert visitors into paying customers, consider implementing some or all of the following tips:1) Add relevant images to improve user experienceA study conducted by MarketingSherpa revealed that adding images to landing pages increases conversions by up to 80%. Customers also say that adding images makes it easier to find additional information on the product or service. Not only does it improve user experience, but maximises conversion rates and time spent on the site.2) Add videos to your websiteVideos are one of the most potent resources to attract viewers' attention, clearly explain features & benefits, engage them with storytelling, and build trust. It's no surprise that many companies have started using video marketing for increasing sales conversions. According to a survey by Brightcove, 75% of marketers who added video content into their landing pages increased their conversion rates by an impressive 19%.3) Use attractive Calls-to-Action (CTAs) on landing pagesA CTA is an online link directing users towards specific web pages or actions. This link should be concise, clear and attractive enough to make people take action. When adding your CTA, make sure that users can easily find it on your site (without scrolling). Also, ensure that the colour contrast is high enough so that links are visible from an average viewing distance.4) Add social proof elements to landing pagesAccording to recent studies, adding testimonials, logos of reputable companies, or a social share button increases conversions and builds trust among visitors. Social proof elements demonstrate that other customers have also had a positive experience with your business. A study conducted at Wharton School of Business revealed that websites with reviews have an average conversion rate of 7%. This number was 16% for e-commerce sites.5) Include an FAQ section on your websiteIf you want to convert more visitors into leads, the key is to provide them with all the information they need upfront. Set up an FAQ section on your WordPress development company in India website and answer the most common customer queries that may arise in their mind. It shows that you are trying to help them out and creates a favourable impression about your business/company. This way, customers will feel more confident about doing business with you.6) Create high-quality landing pagesWhen creating landing pages for different campaigns, make sure they are relevant, compelling and clear enough to make people take action without any delay. Keep in mind the following elements when designing landing pages:Good use of white space;Easy to read textPowerful headline and sub-headline;Quality images (that highlight the product/service);Social proof elements like testimonials, logos of reputable companies etc.Simple navigationIf your website fails to grab visitors' attention within a few seconds, they will leave your site without making any purchase. If you want them to convert into leads & sales, then you have to create custom landing pages with relevant information, easy to follow instructions and a compelling call-to-action right at the top of the page.Now that you know how important it is to design great looking landing pages for increasing conversions, let us help you out with this! We are one of India's leading web design & development companies with over + years of expert experience in developing attractive websites & applications that help businesses expand their online footprint, generate leads and boost sales." ]