"Yokohama ? All for Sustainable Growth"
"Yokohama Tyres Walsall, Tyres Walsall"
[ "Yokohama  All for Sustainable GrowthYokohama has been the world leaders for more than 100 years in the field of developing excellent designs of tyres with outstanding technology. This has offered reasonable control to the driving enthusiasts. Established in the year 1917, Yokohama has been committed to providing advanced tyres being one of the flag bearers of the industry.The premium manufacturer of tyres has its origin in Japan and has a quality certification of ISO9001 as a mark of its high-quality model-driven company in terms of the development, design, installation and other such services. The brand is dedicated to the environment and takes this duty with great seriousness. They have many initiatives running parallel to avoid the usage of trichloroethane and CFCs in the process of manufacturing tyres. They have also made a shift to natural gas from the heavy oils to minimise the emission of carbon dioxide and to preserve energy. Yokohama always responds to the customer needs by incorporating solutions that are compatible with the environment and drives performance.The organisation makes full efforts to take to contribute to CSR, which also form the core of its business functions. They work towards manufacturing products that reduce any ill-impact on the environment along with operating and designing plants in a way to lower the hazardous outputs as a result. Their business group of tyres enable minimising the outcome of gases associated with the greenhouse effect and other things that burden the surrounding and conserve energy and material.The products are evaluated concerning specific criterias:- Recycling of resources- Comfort assurance- Avoiding conditions of global warming- Ensuring safetyThey have a set of rules that make it compulsory for the new lot of products to improve and achieve atleast 5 per cent of the current set of products. As the years progress, more percentage of products would fulfil the four criterias to reduce the impact on the environment.Yokohama Tyre Corporation has its origin in North America producing tyres along with marketing the Tokyo based company, Yokohama Rubber Co. Ltd. The parent company is recognised globally since 1917, having its sales and manufacturing of premium set tyres located in Japan. The network for sales is spread all over the world, especially the USA. The company is considered a leader when it comes to innovation and technology.The lines of products include:- Passenger Car- Light truck- High-performance- Commercial bus and truck- Application in construction and mining but off-roadThe brand introduced its plan of management, talking about the efforts behind the expansion of the capacity of the production department. The project was introduced in 2006, showcasing the projections with growth annually of about 100 million tyres. The organisation must be ready to invest more. In 2013, an MOU was signed with the Mississippi state to construct a plant in the West Point city to manufacture bus and truck;tyres Walsall.The expansion was successful at Virginia and Salem plants of manufacturing, where high-performance, ultra-high performance, light truck tyres and touring passenger tyres.Some brands are the flagship ones:a. ADVAN;Yokohama Tyres Walsallb. GEOLANDAR Tyresc. S.drive Tyresd. AVID Tyres which includes the Ascend, which has orange oil technology as the highlightThe company launched its new facility in Mississippi, which happens to have become entirely functional, contributing to the growth of the brand. Their commitment to ensuring growth sustainably has made them earn the name of being a globally recognised organisation trusted by the customers world over." ]