"THE STORY OF PIRELLI TYRES"
"tyres leigh, Tyres St Helens"
[ "THE STORY OF PIRELLI TYRESChoosing the right tyres for the car is crucial. Good tyres equal to smooth performance. Tyre brands try their best to produce high-quality tyres. Tyre manufacturers aim to keep innovating for the consumers. Each tyre brand has a USP (Unique Selling Property). Some might find the USP of a particular tyre brand appealing, while others may not.Pirelli tyres have long been in the tyre industry. They have always maintained their reputation in the tyre market. Today, they are considered as one of the top tyre brands in the world. So, how did Pirelli start and what makes it the leading tyre brand?ABOUT PIRELLIPirelli is an Italian tyre manufacturing company. It is situated in Milan, a city in Italy. Pirelli tyres were founded on 28 January 1872 by Giovanni Battista Pirelli. The company made scuba diving rebreathers. They were actively involved in rubber and derivative processes. They are considered to be the highest performing tyres in the market. Pirelli tyres have their economic presence spread across in more than 160 countries. Pirelli makes tyres for cars, cycles and cruises. They hold the position of the fifth-greatest producer in the world.The first plant for rubber items production was set up in 1873. The line of rubber band production for carriages was started in 1885. The tyres for velocipedes (an early form of a bicycle) was launched in 1894. This was possible due to several innovations during the manufacturing of tyres. One of their notable innovations is Pirelli Tyres St Helens.Pirellis geographic expansion began in the years of 1900. Their plants were opened in Barcelona, Spain in 1902, England in 1903, Buenos Aires in 1917, Manresa in 1924 and Burton on Trent in 1928. Pirelli & C. was listed in the Milan Stock Exchange in 1922. A Brazilian plant was set up in 1929 to support Pirellis expansion and growth.The first Pirelli radial tyre called Cinturato was being designed. In 1953, it was marketed. This tyre provided commendable safety and performance. They developed themselves throughout the 90s and became a well-known name in the industry.In 2001, Pirelli started producing Modular Integrated Robotized System (MIRS). This was a technological research effort which transformed Pirellis building process. The CMM technology (Continuous Compound Mixing) was started to test the innovative mixes. Pirelli was supposed to implement a strategy regarding production capacity in those countries where there were top growth rates. A joint venture with Continental AG was signed in 2004 to produce steel cords in Romania. Pirelli had an 80% share control over it.Pirelli opened its first Chinese tyre plant in 2005. The first car tyre plant in Slatina in Romania was started in 2006. Pirelli finally completed its transformation into a pure tyre company in 2010. They expanded their production in the Russian market in 2011.FEATURES OF PIRELLI;TYRES LeighPirelli tyres have an excellent grasp on any road conditions. They offer excellent handling on both wet and dry roads. This is undoubtedly the factor which is appreciated by all the drivers.Pirelli tyres are long-lasting and are made of high-quality materials. This means that there is no need to replace it regularly. Replacing the tyres comes at a considerable cost which could cause a big dent in your savings. The long-lasting feature of Pirelli tyres rescues you from this. It is a one-time investment.Pirelli;Tyres St Helens;work in all types of temperatures. They work in temperatures of 7 degrees or even less. They are ideal for every condition and have everything that a customer looks for." ]