"Michelin?s Journey to the Top"
"Michelin Tyres Birmingham, Tyres?Birmingham"
[ "MichelinsJourney to the TopEverymajor name has a story behind it. Such stories are weaved with a lotof sacrifice and struggle. One such name is Michelin. In todaysworld, Michelin Group is a popular name which has a lot ofinvolvement in the automobile and tyre industry; not just involvementbut rather epic contributions. Let us follow the path of history andlearn about their success story.BeginningMichelinTyres Birmingham;is known as the leading tyre manufacturerin the world at present and it is not so by accident. Over severaldecades, Michelin worked harder and harder with all their dedicationand passion to reach the top position. In 1889, the two Michelinbrothers, Edouard and Andre were working in their rubber factory whena cyclist appeared with a damaged pneumatic tyre. After spendingimmense time to remove the tyre from the wheel which was glued to it,and repair and again keep it overnight for drying the glue. But allwent in vain the next day on the first trial and so this made themthink of a removable tyre. Therefore they started working on it andafter a lot of trials, they succeeded in 1891 and claimed their firstpatent for radial tyre technology. This invention is a milestone inthe history of modern tyres.Developmentover the YearsMichelinssuccess reached the world through another victory of Charles Terrontin the Paris-Brest-Paris, a long-distance cycle race. This was justthe start of a saga. Innovation never stopped at Clermont-Ferrand factory in France which was the headquarters of Michelin. In the year1898, they introduced Bibendum to the world, who is otherwise knownas The Michelin Man. This was an interesting marketing strategy ofthe company which helped to reach out to more people. With time,Bibendum also went under several transformations as required forproper advertising.1946was the year when Michelin brought out their first radial tyre whichwas another huge success for not just the company but the wholeindustry. This enormous amount of recognition actually allowed araise of 100% market share. But these triumphs never arousedarrogance in Michelin but inspired more hard work. It was competingwith the top-level tyre manufacturers, especially Bridgestone who wasthe number one in rank; still, Michelin was focused and strongthroughout. More than 114000 employees work under the name ofMichelin.Whatis The Michelin Guide?Oneof the most accepted and renowned marketing campaigns of the companyis The Michelin Guide. This has been an extraordinary idea which hasattracted people more and more over time and still runs wellimpacting several lives.Asyou may assume from the name, it is really a guide for the motoristsof France. It was assembled by the two Michelin brothers back in1900. This was to encourage more driving and travelling to not justthe known region but also to the unknown. The preliminary copy of theMichelin Guide had information about the gas stations, restaurants,maps and also guidelines of the tyre changing procedure. Lateron, more upgradations were done of the guide as it added ratings andstars to the restaurants and made a three-star system:1star:very good2star:excellent3star:exceptionalInTodays TimeInthe current decade, Michelin has successfully attained the topposition amongst the leading tyre manufacturers in the world andproducing a vast number of;Tyres Birmingham. Michelin Manis still loved by all and the Michelin Guide has attained anunexpected prestige and the Michelin star is considered by therestaurants as a yardstick of perfection. Innovation and growth isthe only constant of Michelin." ]