Men lie eight times more about themselves than they do other people. Women lie more to protect other people. If you're an average married couple, you're going to lie to your spouse in one out of every 10 interactions. Now, you may think that's bad. If you're unmarried, that number drops to three. Lying's complex. It's woven into the fabric of our daily and our business lives. We're deeply ambivalent about the truth. We parse it out on an as-needed basis, sometimes for very good reasons, other times just because we don't understand the gaps in our lives.