Netflix maybe but for other purposes and here we try to divide all the data into K clusters and you select random K points in new clusters and in the Centers and the cluster of other objects are defined by the closest cluster Center you tune this algorithm by selecting the K number of clusters you can use this algorithm for many things let's say you have not hotel chain anyone to open a new hotel in a city where do you place your hotel hopefully you start off by looking at potential sites gather a lot of data