They're ready to give you something for whatever it is they're hungry for." And that's the crux of it. If you don't want to be deceived, you have to know, what is it that you're hungry for? And we all kind of hate to admit it. We wish we were better husbands, better wives, smarter, more powerful, taller, richer -- the list goes on. Lying is an attempt to bridge that gap, to connect our wishes and our fantasies about who we wish we were, how we wish we could be, with what we're really like. And boy are we willing to fill in those gaps in our lives with lies.