So I started to look at passion, I started to look at efficiency vs. effectiveness. As Tim talked about earlier, that's a huge distinction. I started to look at teamwork and determination. And basically, all those platitudes they call "successories" that hang with that schmaltzy art in boardrooms around the world right now, that stuff -- it's suddenly all been turned on its head. Safety. Safety first is ... Going back to OSHA and PETA and the Humane Society: What if OSHA got it wrong? I mean -- this is heresy, what I'm about to say --