the formula there are two rules which must be applied to properly use it this formula together with the two rules is your recipe or your roadmap to earning all the money you really want now let's take a look at item number two on your checklist and I'm serious about your putting this checklist on your mirror you'll notice it's pressure sensitive item number two the gold mine the pulitzer prize-winning playwright Archibald MacLeish and is play the secret of freedom wrote the only thing about a man that is a man is his mind