know the head of the firm is the man with the final say it's a waste of time trying to convince minor clerks and junior executives the same holds true if you're trying to sell other commodities or what is more important trying to sell yourself and finally the right mental attitude being properly attired keeping your eyes straight ahead and fixed on your goal throwing around you the proper aura which is done by an act of your imagination or an extension of your personal magnetism will work wonders Theo's Bernard in his penthouse of the