So, a scowling face for example, is not a universal display of anger. People only scowl about 25% of the time when they're angry and they scowl at many other times when they're not and there are many cultures around the world, including hunter-gatherers who don't recognize a scowl as anger, for example. In many cultures, and it's an interesting question about why this is the case, but we'll just hold that aside for a moment, what we do is we impose meaning on a scowling face, we impose meaning on a scowl and by virtue of that meaning that we've imposed, the scowl