number one is much easier than staying number one I think if you want to be successful you need to be a bit of an alpha animal inside the investor would probably pick a brand and say okay that could work I like it although it's probably two steps too far from any but if someone doesn't want to get involved with us because of it so what I'm convinced that you have an easier time if you fought your way to the top and to success lions feel it and so do partners I think that's our situation which is why I can also imagine that someone who