kicked it off especially in the research side and got a lot of people to start investing in this space bird is kind of the thing that moved this to the point where suddenly it was like you know ready for like more commercialization or you know production ready basically and so this is now deployed in Google search and its really like kind of showing up everywhere you know if you go to basically any leaderboard burg variants are often very near the top now and pretty much most NLP tasks and just like GPT one they use the same architecture