We impose meaning on something physical and then that physical thing takes on a bigger meaning. To some extent, I think we also do this with what we think of as transcendent experiences. So, when a group of people are all together having a similar experience at being awestruck or wonderstruck at something in nature, there's an opportunity for creating social reality, for creating a meaning that wasn't there before, that supersedes just the shared wonder of the moment and so, I don't see these ends as really different.