So there's almost no short-term reward to doing these things. Um, but they see- and, and, and, and whereas there might be short-term rewards for doing other things, right? Um, uh, but the secret to this is that it's not about reading papers really, really hard for one Saturday morning or for all Saturday once and it being done. The secret to this is to do this consistently, um, you know, for years, um, or at least a month. And it turns out that if you read, um, two papers a week, and you do that for a year then you have read 50 papers