son had bigger plans in 1972 the idea of opening the first self-service drugstore in Germany came to him today he's a multi-billionaire why was he happy to step into the spotlight negan unfunctional in the early years it was just about getting the name rossmann out there so when I was invited to a talk show on a small regional channel I liked going because I thought free publicity for my company but then two or three years ago I started to understand that this slightly flabby balding man whose teeth aren't perfect was hungry for recognition