Page look at Google for Airlines you basically see that Spain and Spain are closes to each other are same for Greece and egg and Airlines so so you basically can please see that the word embeddings because they have looked at what terms are good to next to each other and so forth they've understood relationships between companies and their CEOs or like you know Airlines and the countries that they operate in and so forth and that's that's true that's really interesting I'm just going to switch to PowerPoint okay so so so next thing is how does the