story when he said success or failure in businesses caused more by mental attitude rather than by mental capacities let's consider charms talismans amulets good-luck pieces four-leaf clovers old horseshoes a rabbit's foot and countless other trinkets which thousands of people believe in by themselves they are inanimate harmless objects without power but people breathe life into them by thinking they do have power or even though the power isn't in them per se the power comes only with the believing which alone makes them