and then personalizing organ or organismal therapies, and ultimately personalizing immersion therapies for the environment. So I think at every stage, you know -- there's that metaphor, there's turtles all the way. Well, in this, there's personalization all the way. CA: So when you say medicine could be a cell and not a pill, you're talking about potentially your own cells. SM: Absolutely. CA: So converted to stem cells, perhaps tested against all kinds of drugs or something, and prepared. SM: And there's no perhaps. This is what we're doing.