not as glamorous, not as- not as like cool brands, and maybe this is a, I don't know, 10,000 person company or 1,000 or 50,000 person or whatever. Let's say 10,000 person company. I have seen many companies that are not super well-known in the AI world, they are not in the news all the time, but they may have a very elite team of 100 people doing great work in machine learning, right? And there are definitely companies whose brands are not you know, the first companies you think of when you think of big AI companies that sometimes have