the deepest hooks into how powerful this can be for somebody is when you talk about trauma and you've talked about how People experience a traumatic event, but they then basically rehearse it and how that then has this knock-on effect. So, what is that? Why do people find it so hard to get past trauma? Well? the the stronger the emotional reaction You have to some experience in your life the higher the emotional quotient The more you pay attention to the cause and the moment the brain puts all of its attention on the cause