The guy's worth -- he just got offered like 60 million dollars for his farm and turned it down, outside of Vegas. He didn't follow his passion. He stepped back and he watched where everybody was going, and he went the other way. And I hear that story over and over. Matt Freund, a dairy farmer in New Canaan, Connecticut, who woke up one day and realized the crap from his cows was worth more than their milk, if he could use it to make these biodegradable flowerpots. Now he's selling them to Walmart, right? Follow his passion? The guy's -- come on.