and that's the secret sauce of their company turns out that some people really do this for their actual company so there's various startups out there that you invent don't disclose exactly what's under the hood but invent new compression algorithms using machine learning under the hood most likely to improve upon past state of garden compression now the specific point I shoulda named itself after the Silicon Valley show which was called the company's called Pied Piper and this is now called pact pie so there's actually