 the sun  () is one of the newspapers in hong kong, first published in march 1999. it belongs to the oriental press group limited (æ±æ¹å ±æ¥­éåæéå¬å¸). there is also an electronic version of the sun  on the internet. both the newspaper and the electronic version are written in traditional chinese. ==background== "no fear for wind and storm and with the emergence of the sun, a sharp contrast will be found between black and white". (ç¡æ¼é¢¨é¨ï¼å¤ªé½ä¸åºï¼é»ç½åæ) was the slogan used by the sun  when it first appeared in the market. the phrase actually means "there is no need to fear trials and tribulations, for once the sun rises, all things will become clear, the righteous will shine and the wrong will hide in the shadows." since the newspaper market in 1999 has already been well-developed, the sun adopted an aggressive marketing strategy to gain as much market share as possible, initially selling the paper for only $2. this triggered a price war among all the local newspapers in hong kong. at that time, most newspapers reduced their prices by half. however this competition did not last very long. the price of all newspapers gradually rose again after a few months' time. the sun followed and gradually raised the price as well. ultimately this price war made 6 newspaper companies run out of business. in addition to price-cutting, the sun used various methods to attract people to buy their paper, such as giving away t-shirts with the sun&#39;s logo. moreover, it enclosed some souvenirs such as toys, books and fast-food restaurant discount coupons. ==style== the newspaper provides various kinds of news daily. it includes local and international news, financial news, entertainment news, sports news, technology information, horse-racing news and news reporting trendy stuff among young people. regarding the horse-racing news, it has gained a very good reputation among horse gamblers. for the entertainment news, it reports both the local and foreign celebrities' news, so as to entertain different citizens' interests. in addition, it often offers some coupons to the readers. it is a way to attract more buyers. in the page of financial news, there is a column for some financial analysts and economic experts to write articles related to the financial and stock market in hong kong. to further diversify its newspaper, the sun has been publishing a guide book with information of secondary schools and overseas schools for form 5 students to read before the release of hkcee results. for the electronic version of the newspaper, one can even search for different news in the past, give comments through email, or vote for hot debated issues on the website. the latest feature of the electronic newspaper is football news. it helps football lovers to catch up with the matches' results. moreo
Chinese-language_newspapers_(Traditional_Chinese) Newspapers_published_in_Hong_Kong Publications_established_in_1999