 ethnography (from greek  ethnos "folk, people, nation" and  grapho "i write") is the systematic study of people and cultures. it is designed to explore cultural phenomena where the researcher observes society from the point of view of the subject of the study. an ethnography is a means to represent graphically and in writing the culture of a group. the word can thus be said to have a "double meaning," which partly depends on whether it is used as a count noun or uncountably."technical definition of ethnography", american ethnography the resulting field study or a case report reflects the knowledge and the system of meanings in the lives of a cultural group.geertz, c. (1973). thick description: toward an interpretive theory of culture.in the interpretation of cultures: selected essays (pp 3-30). new york: basic books, inc., publishersphilipsen, g. (1992). speaking culturally: explorations in social communication. albany, new york: state university of new york press ethnography, as the presentation of empirical data on human societies and cultures, was pioneered in the biological, social, and cultural branches of anthropology, but it has also become popular in the social sciences in generalâsociology,"ethnology" at dictionary.com. communication studies, historyâwherever people study ethnic groups, formations, compositions, resettlements, social welfare characteristics, materiality, spirituality, and a people's ethnogenesis. the typical ethnography is a holistic studyember, carol and melvin ember. cultural anthropology. 2006. prentice hall, chapter oneheider, karl. seeing anthropology. 2001. prentice hall, chapters one and two. and so includes a brief history, and an analysis of the terrain, the climate, and the habitat. in all cases it should be reflexive, make a substantial contribution toward the understanding of the social life of humans, have an aesthetic impact on the reader, and express a credible reality. an ethnography records all observed behavior and describes all symbol-meaning relations, using concepts that avoid causal explanations. ==history and meaning== the word âethoâ is derived from the greek word âethnosâ which is a combing form âraceâ, culture, and people. and âgraphyâ is the field of study. also known as anthropology. âethnography is the field 
Anthropology Ethnography Ethnology Evaluation_methods Methods_in_sociology