each  fifa world cup since 1966 has its own mascot. world cup willie, the mascot for the 1966 competition, was the first world cup mascot, and one of the first mascots to be associated with a major sporting competition. the mascot designs show some representing a characteristic feature (costume, flora, fauna, etc.) of the host country. the world cup mascot is frequently one or more anthropomorphic characters targeted at children with cartoon shows and other merchandise released to coincide with the competition. {| class="wikitable" |- |world cup |mascot(s) name |mascot(s) |description |- |england 1966 | style="text-align:center;"| world cup willie | |a lion, a typical symbol of the united kingdom, wearing a union flag jersey with the words "world cup". designed by freelance children's book illustrator reg hoye. in 2014 lonnie donegan jnr re-recorded the campaign song originally sung by his father lonnie donegan. |- |mexico 1970 | style="text-align:center;"| juanito |thumb |a boy wearing mexico's kit and a sombrero (with the words "mexico 70"). his name is the diminutive of "juan", a common name in spanish. |- |west germany 1974 | style="text-align:center;"| tip and tap | |two boys wearing germany kits, with the letters wm (weltmeisterschaft, world cup) and number 74. |- |argentina 1978 | style="text-align:center;"| gauchito |thumb |a boy wearing argentina's kit. his hat (with the words argentina '78), neckerchief and whip are typical of gauchos. |- |spain 1982 | style="text-align:center;"| naranjito | |an orange, a typical fruit in spain, wearing the kit of the host's national team. its name comes from naranja, spanish for orange, and the diminutive suffix "-ito". |- |mexico 1986 | style="text-align:center;"| pique |[[file:1986 fifa world cup o
FIFA_World_Cup_mascots