 the culture of capitalism or capitalist culture is the set of social practices, social norms, values and patterns of behavior that are attributed to the capitalist economic system in a capitalist society. capitalist culture promotes the accumulation of capital and the sale of commodities, where individuals are primarily defined by their relationship to business and the market. the culture is composed of people who, behaving according to a set of learned rules, act as they must act in order to survive in capitalist societies. elements of capitalist culture include the mindset of business and corporate culture, consumerism and working class culture. ==capitalist culture and ideology== while certain political ideologies, such as neoliberalism, assume and promote the view that the behavior that capitalism fosters in individuals is natural to humans, anthropologists point out that there is nothing natural about this behavior - people are not naturally dispossessed to accumulate wealth and driven by wage-labor. political ideologies such as neoliberalism abstract the economic sphere from other aspects of society (politics, culture, family etc., with any political activity constituting an "intervention" into the natural process of the market, for example) and assume that people make "rational" exchanges in the sphere of market transactions. however, applying the concept of embeddedness to market societies, the sociologist granovetter demonstrates that "rational" economic exchanges are actually heavily influenced by per-existing social ties and other factors. in a capitalist system, society and cultur
Anthropology Capitalism Culture Economic_anthropology Political_culture Political_economy Sociology_of_culture