 the clio awards are the world's most recognizable international advertising awards, presented annually to reward innovation and creative excellence in advertising, design and communication. the categories include work in nearly all types of media, and the judges are advertising professionals from around the world.clio awards: a tribute to 30 years of advertising excellence 1960-1989/part 1, isbn 0-86636-124-3, pbc international, september 1990 ==history== the awards, founded by wallace a. ross in 1959, are named for the greek goddess clio, the mythological muse known as "the proclaimer, glorifier and celebrator of history, great deeds and accomplishments". they were first given in 1960 for excellence in television advertising by the american tv and radio commercials festival. each winner received a gold georg olden designed statuette. the competition was expanded to include work on international television and movies in 1966, then radio ads in the united states for 1967.carder, sheri: "clio awards" the guide to united states popular culture, pages 180-181, isbn 123456789 the clio awards were acquired by bill evans in 1972 for $150,000horovitz, bruce: "hello clio, what's new?" los angeles times, september 4, 1992 and the clios became a profitable "for profit" company. evan's promotion increased the award's prestige for nearly two decades. at one point, the company's income was $2.5 million per year, primarily clio nomination fees of $70 to $100 per entry. evans expanded competition by including u.s. print advertising in 1971; international print advertising in 1972; international radio advertising in 1974; u.s. packaging design in 1976; international packaging design and u.s. specialty advertising in 1977; u.s. cable advertising in 1983; and hispanic advertising in 1987. the rules for the 1984 award required that the entry publicly appear during the calendar year 1983. in order to be eligible, chiat/day needed to run apple computer's 1984 commercial for the macintosh computer prior to super bowl xviii. in december 1983, apple purchased time on kmvt in [[twin falls
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