  easy finder (chinese: å£¹æ¬ä¾¿å©) was a weekly chinese tabloid magazine which was first published on 13 september 1991 in hong kong. published by next media limited which is owned by jimmy lai. it stopped publishing on 23 may 2007. easy finder was commonly known to participate in yellow journalism (ex. hidden cameras, aggressive pursuit, harassment, etc.) in collecting story ideas. ==history== initially, easy finder was a free supplementary booklet of next magazine which mainly provides information on new products. there was a section of job vacancy ads (éé²è·¯) and a section of classified ads. the name of the magazine gives hints that it is originally more an information guide than a normal magazine. it became a separate magazine in 1991. the target readership of easy finder are youth and students. apart from easy finder, two additional publications (eat and travel weekly (é£²é£ç·å¥³) and trading express/auto express) (äº¤æé/æµè»å¿«ç·) are included free of charge. those three booklets cover the latest trends, for instance, fashion, hot gossip, horoscopes, food, fitness, etc. the average net circulation per issue reached 118,720 (1 april â 30 june 2003) according to hong kong audit bureau of circulations. easy finder published its last issue (no 800) on 22 may 2007. eat and travel weekly and trading express/auto express continue to published and are included from issue no 801 with face weekly, a new magazine under the same stable of next media. the official website of easy finder is now re-diverted to face weekly's new website. ==magazine sections== there are twelve sections in easy finder: #ji zone (æ¿ zone) (hot gossips) #easy girl (pin-up girls, models) #manhuazuo (æ¼«åä½) (comics news) #qingyunlu (éé²è·¯) (careers, success stories) #touwenzi evolution (é ­æå­evolution) (cars, motors) #yuletian (å¨æ¨å¤©) (showbiz) #chaoliu wucun (æ½®æµå±æ) (fashion, trends) #digi finder (digital products) #xinli ceyan (å¿çæ¸¬é©) (personality test) #zhan me life (å  me life) (horoscope) #bianli bojing (ä¾¿å©æ³¢ç¶) (soccer betting) #bianli zhuweng guangchang (ä¾¿å©è«¸å¡å»£å ´) (reader's forum) ==positioning== to attract teenage readers, this magazine uses a lot of cantonese colloquial words which are very popular in leisure magazines in hong kong. recent examples are "æ½®" (fashionable) and "ç" (to court someone). the use of colloquial cantonese words, however, does not comply to traditional or 'correct' written chinese grammar. easy finder maintains a heavy coverage of entertainment news. since teenagers in hong kong are interested in local entertainment and show business, easy finder puts a lot of emphasis on entertainment news. even when some of the r
Celebrity_magazines Hong_Kong_magazines Magazines_established_in_1991 Next_Media Weekly_magazines