  motorpoint arena sheffield (originally sheffield arena and formerly hallam fm arena) is an arena in sheffield, england. it is situated near rotherham, sheffield city centre, attercliffe, meadowhall and the centertainment. the arena opened as sheffield arena and was renamed hallam fm arena, but returned to its original name as of 1 november 2007. on 9 august 2010, sheffield arena was officially renamed motorpoint arena sheffield, after the derby based car sales company invested Â£1&nbsp;million to rename the venue.Â£1m new name drives motorpoint arena sheffield  it is used for big name concerts and sporting events. ==opening and labour's sheffield rally== constructed at a cost of Â£34&nbsp;million, it was opened by queen elizabeth ii on 30 may 1991. the first concert took place that evening, paul simon playing as part of his "born at the right time" tour. the arena then took on the role of gymnastics hall for the 1991 world student games which were held in the city and which prompted the investment in, and development of, both the arena and nearby don valley stadium. the arena was the location for the labour party's 1992 sheffield rally. attended by over 10,000 party members and the entire shadow cabinet. held just before that year's general election, which labour was widely expected to win, the event is often seen as a factor in the party's defeat.[http://www.bbc.co.uk/news/special/politics97/background/pastelec/92keyiss.shtml "key issues in the 1992 campai
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