    john robbins (born october 26, 1947) is an american author, who popularized the links among nutrition, environmentalism, and animal rights.burros, marian (december 2, 1992). "eating well [biography]", the new york times, p. c4. retrieved may 27, 2010. he is the author of the 1987 diet for a new america, an exposÃ© on connections between diet, physical health, animal cruelty, and environmentalism. ==biography== robbins is the son of irma robbins and baskin-robbins co-founder irv robbins. he graduated from the university of california, berkeley, in 1969, and received a master's degree from antioch college, in 1976. rather than following the ice-cream parlor legacy of his father, he left the company to seek a simpler life. he and his wife deo were married on march 10, 1967. in 1987 diet for a new america was published. in the book he advocates a plant-based vegan diet. additionally, he gives his views on the meat and dairy industries, world hunger and human health. a year later he founded earthsave (see below). in 2001, robbins updates and reiterates his views on veganism for ethical, environmental and health reasons in the book the food revolution. the book includes information on organic food, genetically modified food, and factory farming. he worked with peta in 2002 to sue the california milk advisory board over its 'happy cows' television advert. his 2006 book healthy at 100, published by random house, was printed on 100% post-consumer non-chlorine bleached paper, a first for a book from a major u.s. publisher. ==earthsave== in 1988, robbins founded earthsave, an international, non-profit organization. the organization was born out of the reader response to his diet for a new america.earthsave international the organization works to promote healthy, environmentally sound food choices, produce indepen
1947_births American_food_writers American_health_and_wellness_writers American_people_of_Jewish_descent American_self-help_writers Criticism_of_fast_food Industrial_agriculture Living_people Writers_from_California