  is a day that is marked in japan, south korea, taiwan, and china on march 14, one month after valentine's day. ==observation== in japan, valentine's day is typically observed by girls and women presenting chocolate gifts (either store-bought or handmade), usually to boys or men, as an expression of love, courtesy, or social obligation. handmade chocolate is usually preferred by the recipient because of the perception of sincerity, effort, and emotion put into a home-made confection. on white day, the reverse happens: men who received a  or  on valentine's day are expected to return the favor by giving gifts. traditionally, popular white day gifts are cookies, jewelry, white chocolate, white lingerie, and marshmallows.. sometimes the term literally, {{nihongo3 |'triple the return'|ä¸åè¿
1978_introductions Chinese_popular_culture Chocolate_industry East_Asian_culture Fixed_holidays Giving Intimate_relationships Japanese_popular_culture March_observances South_Korean_popular_culture Spring_holidays Taiwanese_culture Unofficial_observances