   sam kekovich (born 11 march 1950) is an australian media personality, sports commentator and former australian rules football player. he is well known for his controversial behaviour, both on and off the field, and most recently for his series of satirical advertisements as the spokesman for meat and livestock australia (mla) to promote the lamb industry. == the kekovich brothers == his older brother is the former vfl full-forward brian kekovich, who played two seasons of senior vfl football with carlton, including kicking four goals in carlton's 1968 grand final victory. brian's career ended immediately after the grand final, due to a serious back injury he had sustained earlier in the 1968 season . his younger brother, michael, recruited from trinity grammar, who was showing great promise at north melbourne at the age of 16,kekovich . . . the third, the age, (friday, 21 august 1971, p.25.vfl reserves: north melbourne, the age, (friday, 21 august 1971, p.25.assumption's good win, the age, (monday, 21 june 1971), p.20. played for the north melbourne first xviii on thursday, 10 september 1970 against footscray, in the first round of
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