 this is sportscenter is the name of a series of comical television commercials run by espn to promote their sportscenter sports news show. the ads are presented in a deadpan mockumentary style, lampooning various aspects of sports, and sports broadcasting. the commercials debuted in 1994. the new york office of advertising agency wieden+kennedy, of portland, oregon, is responsible for the writing and production of the commercials. a few of the ads are available for free on itunes while many ads are available for viewing through the official espn youtube channel. ==guest appearances by sports figures== a notable feature of the commercials is the seeming ubiquity of famous athletes on the espn campus. some are even depicted doing menial, everyday tasks, usually while wearing their game uniforms. athletes often have their idiosyncrasies parodied â for example, gymnast kerri strug being carried around espn headquarters because of her famous ankle injury. many famous athletes have been featured in the series, including rob ray, andre agassi, ray allen, michael andretti, carmelo anthony, gilbert arenas, lance armstrong, paul bearer, rich beem, drew bledsoe, king kong bundy, bill bradley, drew brees, kobe bryant, mark buehrle, kurt busch, jennifer capriati, brandi chastain, chris chelios, roger clemens (who was in 5 of them, the most of any athlete), sidney crosby, dale earnhardt, jr., carl edwards, roger federer, kevin garnett, ozzie guillÃ©n, mia hamm, jim harbaugh, evander holyfield, tim hudson, lebron james, keyshawn johnson, roy jones jr., jim kelly, michelle kwan, alexi lalas, bobby labonte, lennox lewis, mark mcgwire, shawn michaels, gheorghe muresan, dwyane wade, rafael nadal, steve nash, candace parker, chris paul, gaylord perry, adrian peterson, michael phelps, mary lou retton, ben roethlisberger, tony romo, pete sampras, maria sharapova, andriy shevchenko, jerry stackhouse, kerri strug, fernando vargas, adam vinatieri, shaun white, serena williams, venus williams, tiger woods, david wright, alexander ovechkin, the undertaker, and jeremy lin. ==list of this is sportscenter spots== ===1994=== * in one of the earliest "this is sportscenter" commercials, roger clemens and cam neely drive around asking people, to no avail, where they can loca
1994_introductions Advertising_campaigns SportsCenter Television_commercials Wieden+Kennedy