   west coast choppers (wcc) is a brand that began selling screen-printed t-shirts and stickers with the company's iron cross/maltese cross logo while founder and "master marketer" jesse james was finishing high school, packaging the accoutrements of the chopper lifestyle long before any actual west coast choppers customs had been ordered or sold. even after the company did begin building custom choppers, 60% of revenue still came from sales of wcc-branded marketing tie-ins such as clothing, beverages and tools.{{citation |title=rebel on a roll; jesse james branches 
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