  freedom of choice is the third album by new wave musicians devo, released on may 16, 1980 on lp and july 7, 1987 on cd. it saw the band moving in more of an overt synthpop direction, even though guitars still played a prominent role. the album was produced by robert margouleff, famous for his synthesizer work in tonto's expanding head band and with stevie wonder. on the billboard music charts, freedom of choice peaked at #22 on the pop albums chart. it contains devo's most well-known song, "whip it," which hit #8 and #14 on the club play singles and pop singles charts, respectively. the group later performed an alternate version of "girl u want" that appeared on the tank girl soundtrack. an entire alternate demo version of the album was released in 2000 on the rhino handmade two-disc rarities collection recombo dna. the demo version lacks "it's not right," "ton o' luv," "don't you know," and "freedom of choice," but it includes demos of the "whip it" b-side "turnaround" and three unreleased tracks ("luv & such," "time bomb," and "make me move"). in 2008, the album was digitally remastered and released as part of the box 
1980_albums Devo_albums Warner_Bros._Records_albums