 crystal pepsi was a caffeine-free soft drink made by pepsico from 1992 to 1993 in canada and the united states, and for a short time in australia. crystal pepsi was sold for a longer time in europe. ==history== in the early 1990s, a marketing fad equating clarity with purity began with the remake of ivory soap from its classic milky solution;garber jr, lawrence l. color as a tool for visual persuasion, p313. essay included in persuasive imagery ed. by linda m scott. lawrence erlbaum associates, 2003. isbn 0-8058-4202-0 the idea spread to many companies, including pepsico. crystal pepsi was marketed as a caffeine-free "clear alternative" to normal colas, equating clearness with purity and health.zyman, sergio. the end of marketing as we know it. harper-collins, 1999. isbn 0-88730-983-6 its marketing slogan was "you've never seen a taste like this". in 1992, pepsico introduced crystal pepsi to test markets in denver,  sacramento,  dallas, and providence,business digest and bloomington, illinois. the washington post, april 14, 1992 and the product generated a positive response. pleased with the results, pepsico launched the cola on april 12, 1992,"business digest". new york times, april 13, 1992 and began to sell it nationwide in 1993. a large marketing campaign was launched, for which the company invented the world's first photo-realistic, computer-generated bus wrap printing. a series of television advertisements featuring van halen's hit song "right now" premiered on national television on january 31, 1993, during super bowl xxvii. another marketing ploy was to give out full sized sample bottles with the sunday paper deliveries such as the boston globe in massachusetts. in its first year, crystal pepsi captured a
Cola_brands PepsiCo_soft_drinks Products_introduced_in_1992