social judgment theory (sjt) is a self-persuasion theory proposed by carolyn sherif, muzafer sherif, and carl hovland, defined by sherif and sherif as the perception and evaluation of an idea by comparing it with current attitudes. according to this theory, an individual weighs every new idea, comparing it with the individual's present point of view to determine where it should be placed on the attitude scale in an individual's mind. sjt is the subconscious sorting out of ideas that occurs at the instant of perception. ==overview== social judgment theory is a framework that studies human judgment. it is a meta-theory that directs research on cognitive perspective, which is how you perceive the situations. brunswik's work with probabilistic functionalist psychology found that a person's psychological processes are adapted to factors of their environment. motivation and cognitive capacity are central variables in major models of social judgment and persuasion, however, the exact nature of their interplay in judgment processes has remained ambiguous.  social judgment theory arose from egon brunswik's probabilistic functionalist psychology and his lens model, which are socio-psychological theories. it also comes from judgment theory. the psychophysical principle involved for example, is when a stimulus is farther away from oneâs judgmental anchor, a contrast effect is highly possible; when the stimulus is close to the anchor, an assimilation effect can happen. social judgment theory represents an attempt to generalize psychophysical judgmental principles and the findings to the social judgment. with the personâs preferred position serving as the judgmental anchor, sjt is a theory that mainly focuses on the internal proce
Attitude_change Social_psychology