 the standard () is an english free newspaper in hong kong with a daily circulation of 231,018. it was called the hong kong standard and changed to hkimail during the internet boom, but reverted to the standard in 2001. the south china morning post is its main local competitor. ==format== the standard is printed in tabloid-format rather than in broadsheet. it is published daily from monday to friday. ==ownership== the standard is published by sing tao newspaper limited, also the publisher of sing tao daily and headline daily. this enterprise is owned by sing tao news corporation limited, a firm owning other businesses including media publications, human capital management and broadband service. the global china group holdings acquired 51% of sing tao holdings ltd in january 2001 and changed its name in 2005. the chairman of sing tao news corporation limited is charles ho tsu kwok (ä½æ±å). ==history== the standard was originally named the hong kong tiger standard. the newspaper was founded by tycoon aw boon haw after the end of the chinese civil war. on the backs of financially successful sing tao daily and tiger balm, he attacked the english-language newspaper market by launching the paper on 1 march 1949 to give a chinese voice to the world, to advance the interests of chinese in all their endeavours and defend them against all kinds inequalities, challenging the pro-colonial establishment press. it started life as a broadsheet, largely edited and run by chinese, but without the exclusion of other nationals. politically, it shared the sing tao and aw's allegiance to the kuomintang. these early editors were all thoroughly us educated and trained, the first being l. z. yuan (father-in-law of golden harvest founder, raymond chow). there followed c. s. kwei, a leading chinese lawyer and bilingual intellectual-author, and kyatang woo, an alumnus of university of missouri in columbia, missouri. during the 1990s, when [[
English-language_newspapers_published_in_Hong_Kong Newspapers_published_in_Hong_Kong Publications_established_in_1949