text: Flying in over the Strip at night, this new structure was the first thing I saw all lit up, I knew if it was open I had to go!\n\nLocated in the new shopping alley by the Linq, you can't miss this giant observation wheel at the end. There are a few automated ticket booths along the walls down the alley along with a physical building to purchase tickets. Its $24.95 each during the day and $34.95 after 6pm, along with taxes and processing fees. Kinda pricey, but I had never done anything like this before and was willing to pay.\n\nYou buy tickets for specific times, but as this is a new semi-pricey attraction we bought tickets for the time it was then and got on right away. In typical Vegas style, you pass a bar going up, which I highly recommend as you can take your drinks up with you.\n\nIn the line you are coerced into taking a picture in front of a green screen to be viewed after your trip around the wheel. You can tell they expect this to be a big attraction because the next room in line is a huge circular room with many twists and turns for a huge line, complete with funny informative videos.\n\nAnd finally you're up! there was no line still so we were immediately ushered into our pod along with the 6 other people in front of us. The wheel doesn't stop (unless you're disabled) but it goes pretty slow so it's an easy step.\n\nInside your pod is all windows for better viewing, along with some plastic red benches off to the sides to sit and sip on your drink if you so choose. I was super excited so I stood and enjoyed the view the whole 30 minute trip. Several TVs line the top of the pod, showing you where your pod is on the wheel, how many feet up you are, and the funny info guy telling you various facts occasionally. When he's not there, some hip tunes are.\n\nAs a person wary of heights, I got a tad nervous sometimes when I looked down, but overall is was a very smooth trip. You couldn't feel it moving at all! And the views are incredible! Tons of picture opportunities, mine was clicking away the whole time. You make friends with the strangers in your pod too, wanting to take pictures with your friends without your arm in it. We were lucky enough to go as the sunset around 6:30ish so we saw the daylight views and the nightlights on our round. \n\nBut sadly, this pleasure trip comes to an end. Again, it does not stop but getting off is just as easy as getting on. The path leads you down into a photo booth to purchase your pictures if you so desire that they took in line, with various scenic back drops. And then you are in the gift shop! Tons of shirts, cups, keychains, shot glasses, and even High Roller chap sticks galore!\n\nThis is definitely worth the money, I'd go more than once if I could!