LinkedIn for Personal Branding: The Ultimate Guide

AMAZON #1 BESTSELLER - 2021 EDITION

Make a real impact on LinkedIn!

LinkedIn for Personal Branding is truly unique because it provides:

· Strategies on how to position yourself - not just a "how-to" on features

· Dozens of real examples and case studies

· Best practices for each profile section

· Six fresh new chapters about LinkedIn content with examples and strategies

· Writing prompts, ideas, and five persona examples for the About essay (summary)

· Five unique approaches to the work experience section

· Specific advice for job seekers, executives, employees, salespeople, freelancers, and people with a portfolio career

· Ways to measure and improve your personal LinkedIn experience

· Strategies to build and leverage your brand on LinkedIn

· Online Reader Resource website with additional resources and links

Also, you will learn how to:

· Be more easily found via LinkedIn and Google

· Leverage images, videos, links, and new profile sections

· Optimize your profile for search and first impressions

· Attract prospects and employers with your profile and content

· Become a thought leader

· Build social proof with recommendations and endorsements

· Write an impactful headline

· Use best practices for Company page and Groups opportunities

This book is written for:

· Executives and future executives

· Business owners and future business owners

· Students and new grads

· Independent professionals or consultants

· Job seekers

Sandra Long is a LinkedIn expert, consultant, author, and speaker. Her best-selling book is LinkedIn for Personal Branding; The Ultimate Guide. Sandra presented the first-ever TEDx talk about LinkedIn in 2019. The 11-minute speech is called LinkedIn Community: A Super Power Hiding in Plain Sight and is available on YouTube. Sandra and her company Post Road Consulting focus 100% on LinkedIn education and thought leadership.