BEFORE THE GLASS: THINGS TO CONSIDER WHEN ENTERING THE BOOZE BUSINESS

There are many challenges faced by small businesses. But when that business produces alcohol, lack of knowledge can have devastating results.
Before The Glass serves as a blueprint of things to be considered when entering this capital intense business.
The author shares many lessons learned while working with craft distillers both domestic and international.
It's an easy and engaging read filled with practical steps suitable for brands at different stages in the booze business.