LinkedIn Content Marketing: How to generate high-quality B2B leads on LinkedIn without cold messaging and ads

Want to leverage the power of LinkedIn to fill in your sales pipeline with high-quality B2B leads without spamming people and paying for ads?

This book will be your best investment this year.

Many B2B companies are spending thousands of dollars per year on people, automation software and paid promotion on LinkedIn without a clear idea of the ROI they’re getting from their LinkedIn marketing efforts.

Their challenges typically include:

publishing content that attracts the wrong audience or doesn’t generate traffic,
sending mass invitation requests and then spam people asking for a call,
sendin InMail messages trying to generate meetings,
running LinkedIn ads with a brutal cost per click and zero results.

We take the guesswork out of LinkedIn marketing and help you create a robust LinkedIn marketing strategy.

This book will teach you how to:

1. Understand if LinkedIn inbound is a channel that fits your business to acquire leads.

2. The exact same steps you need to follow to generate high-quality leads from

LinkedIn through inbound marketing in a systematic and proven way.

3. How to use LinkedIn inbound as a scalable and long-term channel for your company

to grow.

You'll learn how to:

Leverage social selling to create a stable flow of inbound B2B leads
Find the most prolific market segments, create an ideal customer profile and align your content marketing strategy around best prospects
Create a scalable content plan for LinkedIn and involve your management and sales teams
Create a killer LinkedIn profile and optimize it the right way to appear regularly in searches
Understand the LinkedIn algorithm and copywriting rules to maximize the organic views and exposure on your target audience
How to unite inbound and outbound approach for proactive prospecting and lead generation, conversations with the decision-makers and growing B2B sales
How to align LinkedIn content marketing with your B2B marketing strategy
Setup the right metrics to prove the ROI of LinkedIn content marketing strategy to the CEO
Leverage engagement pods to regularly appear in the newsfeed of your prospects
Pick the right software to save time and maximize your efforts
Build trust and relationship with your prospects

This book is for CEO, Marketing or Sales Manager who is responsible for:

acquiring more leads and sales in a B2B environment,
looking to invest in a long-term growth channel that fits their business model.

This book is not for:

"Growth Hackers” who are looking to rely on quick-fix solutions to win over their clients.
B2B founders and marketers of companies with an Average Contract Value or CLTV of less than €500. The cost of acquisition is going to be too high.