Judul: Analisis Segmenting, Targeting dan Positioning (STP) Produk L-Men 2 Go Di Pusat Kebugaran (Studi Kasus di Kota Bogor).
Abstrak: Pertumbuhan industri susu olahan di Indonesia semakin meningkat. L Men 2 Go merupakan minuman susu olahan siap saji yang diperuntukan untuk pria yang memiliki manfaat untuk menambah masa otot yang di produksi oleh PT. Nutrifood. Banyaknya produsen serupa membuat PT. Nutrifood harus menempatkan produknya dihati konsumen dengan cara membuat strategi pemasaran yang baik. Tujuan dari penelitian ini adalah untuk mengetahui segmentasi, target dan positioning produk L-Men 2 Go. Penelitian ini menggunakan analisis deskriptif dan analisis klaster. Analisis Klaster yang di pakai adalah klaster tak berkhierki atau biasa disebut K-Means Cluster. Hasil dari penelitian ini menunjukan ada tiga klaster yang terbentuk dengan target pasar klaster pekerja dan positioning produk L-Men 2 Go adalah minuman ready to drink yang dapat membantu menambah masa otot pria.
Keyword: L Men 2 Go, Analisis Klaster, Segementasi Pasar, Target Pasar, Positioning

Judul: Analisis perilaku konsumen susu L-Men (studi kasus di kota Depok)
Abstrak: Susu bubuk pada awalnya merupakan susu yang dikonsumsi oleh seluruh anggota keluarga. Dalam tahap ini belum ada segmentasi secara khusus oleh produsen. Seiring dengan perkembangan teknologi, perkembangan susu bubuk menjadi semakin bersegmentasi. Segmentasi tersebut mencakup dari segi usia maupun kegunaan. Produk susu L-Men adalah produk baru yang membidik segmen pasar khusus pria dewasa. Untuk mendapatkan strategi pemasaran yang tepat diperlukan suatu riset untuk mengetahui perilaku konsumen. Perusahaan yang memahami bagaimana konsumen bereaksi terhadap rangsangan pemasaran yang dilakukan akan mempunyai keunggulan lebih, sehingga hubungan rangsangan pemasaran (produk, harga, promosi, dan distribusi) dengan tanggapan konsumen menjadi penting.
Keyword: 

Judul: Thermal Characteristics and Dynamics of Tropical Cyclone over Western North Pacific Ocean: A Case Study of Typhoon Songda (Chedeng) 2011
Abstrak: The frequent occasion of Tropical Cyclone (TC) over Western North Pacific (WNP) Ocean lies from 10˚N to 26˚N and 121˚E to 170˚E. Sources of TC development come from warm ocean temperature where latent heat is released during condensation processes and subsequently concentrated in the boundary layer. Relative humidity at 850-700 hPa is responsible to produce the most intense storm. Meanwhile, weak vertical wind shear between 850-200 hPa is one of the dynamical factors that lead to the development of TC. Pressure level of 850-200 hPa is chosen to minimize the thermodynamic effect in the lower troposphere. Typhoon Songda (Chedeng in the Philippines) or TSC lasted from May 18th to 30th, 2011 and strengthened into powerful Super Typhoon stage between May 24th and 27th. Long curving track and the exhibition of all sequences of TC life cycle, TSC is then considered as an ideal case of TC. The objective of the study with case of TSC is to investigate the role of thermal characteristics and dynamics on TC intensity. The research is carried out by using Advanced Research of Weather Research and Forecasting model (WRF ARW model) version 3.3. Two domains are employed in the model. The first domain situate from 02˚N to 40˚N and 118˚E to 149˚E and cover spatial resolution () of 33.1 km. The second domain situate from 09˚N to 27˚N and 119˚E to 132˚E with of 11 km. Timestep of the model () is 120 seconds. The model is supported by the following physical parameterization, i.e., Yonsei University Scheme (YSU) in the boundary layer, Kain-Fritsch scheme (KF) in the cumulus, and WRF Single-Moment 3-class scheme in the microphysics. Initial meteorological condition prior to the formation of the cyclone is generated using WRF ARW standard-release model. Sensitivity of the model output is obtained from a selected single-parameter change scenarios, namely, 10 % to 20 % decrease and increase of wind shear initial data at 850-200 hPa, and by 10 % to 20 % decrease of relative humidity initial data at 850-700 hPa. The result showed that the negative correlations between wind shear and intensity are found in wind shear scenarios. Wind shears of 10 ms-1 which lead to strengthening of the wind intensity in the early period of Typhoon development are found in wind shear scenarios. The effect of wind shear changes on wind intensity is statistically significant in the 20 % wind shear scenarios. During mature stage, weak wind intensity occurred when wind shear increase as given in the WRF standard-release and the 20 % decreasing scenario. Different situation is found in the 20 % increasing scenario where wind shear tend to weak and lead to strong wind intensity at this stage. Meanwhile, the reduction of moisture supply at 850-700 hPa resulting from 20 % decreasing relative humidity play a major role in the weakening of wind intensity and reduces mechanical energy of the cycle process as much as 300 J kg-1.
Keyword: