Judul: Prototype Design of Digital Marketing:  'Kans' as E-Commerce Raw Crackers in Indonesia
Abstrak: Perkembangan pasar kerupuk selalu memiliki peluang untuk berkembang ditambah dengan pesatnya pengaruh digital dalam mempengaruhi lingkungan bisnis, menjadikan peluang usaha yang menjanjikan bukan hanya bagi industri pengolahan saja tapi juga industri perdagangan besar eceran. Namun hal itu, tidak didukung dengan platform yang memberikan kemudahan akses pembelian kerupuk mentah. Hal ini dapat diatasi dengan platform khusus berbelanja kerupuk mentah yang dirancang menggunakan kanvas model bisnis dengan metode customer discovery. Tujuan dari penelitian ini adalah mengidentifikasi permasalahan yang dihadapi konsumen, mengetahui pandangan konsumen terhadap saluran pemasaran dan niaga elektronik perusahaan, merumuskan model bisnis yang tepat untuk menyelesaikan permasalahan yang dihadapi konsumen, dan merancang purwarupa yang sesuai dengan preferensi konsumen. Hasil penelitian yang didapat adalah Business Model Canvas terverifikasi dan purwarupa yang dikembangkan menjadi Minimum Viable Product berbasis situs web dengan merek dagang Kans. Kans hadir sebagai niaga elektronik yang mampu membantu menyelesaikan permasalahan konsumen dalam pemenuhan kebutuhan kerupuk mentah., The development of cracker market has an opportunity to grow coupled with rapid digital in influencing business environment, and gives business opportunities not only for processing industry but also for retail wholesale trade industry. However, this is not supported by a platform that provides access to purchasing raw crackers. This can be overcome with a special platform designed by business model canvas with the customer discovery method. The purpose of this study is to identify the problems faced by consumers, to find out the consumer's views on the company's marketing channels and e-commerce, to formulate the right business model to solve the problems faced by consumers, and to design prototype according to consumer preferences. The results of this study is a verified BMC and prototype that was developed into a website-based Minimum Viable Product named Kans. Kans is comes as an e-commerce that is able to solve the consumer problems in meeting the needs of raw crackers.
Keyword: business model canvas, customer discovery, e-commerce, industry, raw crackers

Judul: Cooco Digital Platform for Personalized Raw Archipelago Cuisine
Abstrak: Pandemi Covid-19 menyebabkan banyak perubahan serta kebiasaan baru di tengah masyarakat, salah satunya adalah adanya pergeseran pola belanja dan pembayaran masyarakat dalam memenuhi kebutuhannya di tengah pandemi. Ketepatan dalam mengatasi permasalahan proses pembelian bahan baku masakan menjadi komponen penting yang harus diperhatikan guna menciptakan solusi yang sesuai. Ide bisnis Cooco berupa aplikasi yang menyediakan layanan pembelian bahan baku masakanpersonalisasi secara daring. Tujuan dari penelitian ini adalah menganalisis permasalahan yang dihadapi, mengkaji solusi yang tepat, dan merancang model bisnis yang sesuai. Penelitian ini dilakukan menggunakan metode deskriptif kualitatif dengan pendekatan customer discovery. Berdasarkan hasil penelitian, terdapat delapan masalah yang dirasakan konsumen dalam pembelian bahan baku masakan secara daring dan solusi dari Cooco yaitu berupa enam fitur aplikasi yang dirumuskan berdasarkan preferensi konsumen. Model bisnis terverifikasi berdasarkan tiga aspek yaitu kesesuaian produk dengan pasar, pelanggan dan cara menggapainya, serta cara perusahaan menghasilkan uang yang diimplementasikan dalam fitur-fitur yang ada., The Covid-19 pandemic has caused many changes and new habits in society, one of which is a shift in the pattern of public spending and payments in meeting their needs in the midst of a pandemic. Accuracy in overcoming problems in the purchasing process of cooking raw materials is an important component that must be considered in order to create an appropriate solution. Cooco's business idea is in the form of an application that provides services for purchasing raw materials for personalized dishes online. The purpose of this research is to analyze the problems faced, study the right solutions, and design a suitable business model. This research was conducted using a qualitative descriptive method with aapproach customer discovery. Based on the results of the study, there are eight problems that consumers feel in purchasing raw food ingredients online and the solution from Cooco, namely in the form of six application features that are formulated based on consumer preferences. The verified business model is based on three aspects, namely the suitability of the product to the market, the customer and how to reach it, and the way the company makes money which is implemented in the existing features.
Keyword: Bahan Baku Masakan, Customer Discovery, Model Bisnis, Personalisasi, Platform Digital, business model, cooking ingredients, customer discovery, digital platform, personalized

Judul: Pengaruh Infestasi Parasit Darah (Anaplasma sp., Theileria sp., dan Babesia sp.) pada Nilai Leukosit Kuda (Equus caballus
Abstrak: This study was made to observe the effect of blood parasite (Anaplasma sp., Theileria sp., and Babesia sp.) on leukocyte value in horse. The blood samples were taken from 6 crossbred horses (3 male and 3 female) positively infected by blood parasite (Anaplasma sp., Theileria sp., and Babesia sp.) with variant age (2-10 years old) in URR, Faculty of Veterinary Medicine, Bogor Agricultural University. Blood samples were taken every 2 weeks for 2 months. The blood leukocyte value were analyzed using variance analysis (ANOVA). Average of Anaplasma sp., Theileria sp., and Babesia sp. in those horses was 1.05%, 1.01%, and 0.68%, respectively. Horses with mild parasitemia were not show clinical sign and potentially become parasite carrier. Based on the research the mild infestation of blood parasite (Anaplasma sp., Theileria sp., and Babesia sp.) was not significantly influence the leukocyte value.
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