Judul: The Marketing Strategies for Indonesian Mango in International Market
Abstrak: Mango is one of the Indonesian leading tropical fruit with high production volumes, ranks seventh largest in the world that is 2,131,139 tons in 2011. Nevertheless, the export volume is very low at only 1,485 tons in 2011 with the main markets for Indonesian mango are the Middle East and Singapore. Indonesia has a chance to enhance the export volume considering the potential of mango production and world market nowadays. Therefore this study was aimed 1) to describe the characteristics of mango production and marketing in Indonesia, 2) to study the internal and external factors affecting Indonesian mango exports, and 3) to formulate strategies for enhancing the mango marketing in the international market. The data used was primary and secondary data. Gedong gincu and Arumanis were chosen among other varieties because both are the exported varieties. Data were collected on May-August 2012 by observation and inerview using questioner to nine for SWOT matrix and five for AHP respondents. Respondents consisted of farmers in Cirebon and Indramayu; exporters in Cirebon and Probolinggo; fruit exporter association, government, and researchers. Analysis tools used were: 1) Internal Factor Evaluation Matrix, External Factor Evaluation Matrix, and Internal-External Matrix, 2) Strength Weakness Opportunity Threat Analysis, and 3) Analytical Hierarchy Process (AHP). Mango cultivation is generally carried out by small-scale and farmyard farmers conventionally with simple maintenance management, resulting on a diverse quality. Marketing chain for the export market is quite short, farmers directly to exporters and farmers to exporters through collectors. There were few cooperation (contract farming) between farmers and exporters in the mango supply and the support for production. The results showed that total score of IFE matrix was 2.103 and total score of EFE matrix was 2.893. The combination of both results placed the competitive position of Indonesian mangoes in the second cell, that was grow and build cell. Recommendations to improve the marketing of Indonesian mango in international market were to implement standardization of mango orchard, increased cooperation between exporters and farmers, and developed "one stop service" center per region to produce and assure the availability of high quality fruit that could meet international market demand.
Keyword: AHP, international market, mango, marketing strategy, SWOT

Judul: The Marketing Strategies for Indonesian Mango in International Market.
Abstrak: Mango is one of the Indonesian leading tropical fruit with high production volumes, ranks seventh largest in the world that is 2,131,139 tons in 2011. Nevertheless, the export volume is very low at only 1,485 tons in 2011 with the main markets for Indonesian mango are the Middle East and Singapore. Indonesia has a chance to enhance the export volume considering the potential of mango production and world market nowadays. Therefore this study was aimed 1) to describe the characteristics of mango production and marketing in Indonesia, 2) to study the internal and external factors affecting Indonesian mango exports, and 3) to formulate strategies for enhancing the mango marketing in the international market. The data used was primary and secondary data. Gedong gincu and Arumanis were chosen among other varieties because both are the exported varieties. Data were collected on May-August 2012 by observation and inerview using questioner to nine for SWOT matrix and five for AHP respondents. Respondents consisted of farmers in Cirebon and Indramayu; exporters in Cirebon and Probolinggo; fruit exporter association, government, and researchers. Analysis tools used were: 1) Internal Factor Evaluation Matrix, External Factor Evaluation Matrix, and Internal-External Matrix, 2) Strength Weakness Opportunity Threat Analysis, and 3) Analytical Hierarchy Process (AHP). Mango cultivation is generally carried out by small-scale and farmyard farmers conventionally with simple maintenance management, resulting on a diverse quality. Marketing chain for the export market is quite short, farmers directly to exporters and farmers to exporters through collectors. There were few cooperation (contract farming) between farmers and exporters in the mango supply and the support for production. The results showed that total score of IFE matrix was 2.103 and total score of EFE matrix was 2.893. The combination of both results placed the competitive position of Indonesian mangoes in the second cell, that was grow and build cell. Recommendations to improve the marketing of Indonesian mango in international market were to implement standardization of mango orchard, increased cooperation between exporters and farmers, and developed "one stop service" center per region to produce and assure the availability of high quality fruit that could meet international market demand.
Keyword: AHP, international market, mango, marketing strategy, SWOT

Judul: Babesiosis pada kuda
Abstrak: Babesiosis pada kuda adalah penyakit menular yang di- sebabkan oleh Babesia caballi dan Babesia equi, yaitu pa- rasit protozoa perusak sel darah yang termasuk dalam genus Babesia. B. equi diduga oleh beberapa ahli termasuk dalam genus Theileria. Karena itu klasifikasi genus Babesia di- bicarakan dan siklus hidup B. caballi dan B. equi diulas. Kuda pada semua umur dapat terserang oleh dua parasite tersebut di atas. Tetapi kuda-kuda yang sudah dewasa (tua) lebih rentan jika dibandingkan dengan kuda-kuda yang masih muda. Kasus-kasus yang paling sering dijumpai adalah kasus-kasus yang bersifat akut walaupun kasus-kasus yang bersifat perakut, subakut dan kronik kadang-kadang terlihat. Serangan oleh parasit Babesia biasanya menyebabkan kerusаkan sel darah merah yang hebat sehingga kuda-kuda yang terserang menderita anemia hebat yang dapat menyebabkan kematian bila tidak segera diobati. Untuk mengatasi hal tersebut perlu dilakukan diagnosis yang tepat dan sedini mungkin. Diagnosis dapat dilakukan dengan cara memeriksa gejala-gejala klinik, preparat ulas darah, inokulasi hewan lain dan dengan mengadakan pemeriksaan secara serologik. Gejala-gejala klinik babesiosis pada kuda yang bersifat akut yang paling sering terlihat, ialah : nafsu makan menurun/hilang, lesu, bulu suram dan tidak mau bergerak. Kuda yang dilepaskan di padang rumput akan mengasingkan diri dan jalan sempoyongan. Faeces yang keluar berwarna cok- lat gelap, diselaputi lendir yang berwarna kekuningan dan urimenya berwarna merah tua. Temperatur tubuh meningkat menjadi 39.5 - 41°C dan pulsus meningkat. Terlihat dispnoe, perdarahan petechi pada mukosa membrana nictitans dan conjunctiva yang lebih pucat dari normal dan juga icteris. Kasus-kasus yang bersifat subakut gejala-gejalanya lebih ringan, tetapi bila tidak segera diobati maka gejala- gejala tersebut secara cepat menjadi hebat. Persendian lutut dan persendian gelang puyuh membengkak dan padanya ter- lihat oedema. Pada abdomen, dada dan kepala juga dapat di- temukan oedema. Gejala-gejala klinik yang terlihat pada kasus kronik adalah penurunan kondisi tubuh kuda secara progresif walaupun diberi makan yang banyak. Perubahan temperatur tidak jelas, nafsu makan berubah-ubah, icterus tidak jelas dan anemia mungkin hanya dapat dideteksi dengan menghitung sel darah merah dan kadar hematocrit…dst
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