Judul: Rebound Strategy Formulation in Metal Manufacturing SME CV Anugerah Mulia
Abstrak: PT Terrindo Isha Parama merupakan perusahaan pembesaran ayam broiler yang terletak di Bogor. Pada tahun 2022 PT Terrindo Isha Parama mengalami kerugian di beberapa bulan, hal itu depengaruhi oleh belum maksimalnya kinerja internal perusahaan dan lingkungan eksternal perusahaan, sehingga di butuhkan sebuah strategi agar PT Terrindo Isha Parama mampu tetap bertahan di industri ayam broiler. Penelitian ini bertujuan untuk menganalisis kondisi persaingan industri ayam broiler sehingga mampu untuk merekomendasikan rumusan survival strategi yang bisa di gunakan oleh PT Terrindo Isha Parama. Analisis kondisi persaingan industri ayam broiler menggunakan pendekatan Porter Five Forces berdasarkan wawancara terhadap pengambil keputusan pada PT Terrindo Isha Parama dan perusahaan sejenis. Untuk merumuskan survival strategy menggunakan pendekatan Porter Generic Strategies dan dengan analisis deskriptif. Hasil dari penelitian yang dilakukan menggunakan Porter Five Forces diketahui bahwa bahwa daya tawar pemasok, daya tawar pembeli, ancaman barang substitusi lemah, dan persaingan antar perusahaan dalam industri kuat sedangkan ancaman pendatang baru lemah. Sedangkan strategi yang dapat di gunakan oleh PT Terrindo Isha Parama menggunakan pendekatan Porter Generic Strategies adalah differentiation focus, Small and medium-sized manufacturing enterprises has a strategic role in the Indonesian economy with business units totalling more than 90 percent of the national manufacturing industry business units. The Covid-19 pandemic affects all industrial sectors including the processing industry, especially the ones categorized as SMEs. CV Anugerah Mulia is one of the metal processing SME that experienced a decline in sales during the pandemic and has not yet managed to restore its average income. This study aims to formulate a rebound strategy that needs to be carried out by the company by analysing internal and external factors using the SWOT matrix and determining priority strategies based on the Eisenhower matrix and paired comparison method. The research resulted in two priority strategies to be recommended to CV Anugerah Mulia, that is building online marketing channels as a promotional media to reach end buyers and improving human resource management
Keyword: Metal Manufacturing Industry, Rebound Strategy Formulation, SWOT, Eisenhower Matrix, Paired Comparison

Judul: Survival Strategy Broiler Chicken Industry on PT Terrindo Isha Parama
Abstrak: PT Terrindo Isha Parama merupakan perusahaan pembesaran ayam broiler yang terletak di Bogor. Pada tahun 2022 PT Terrindo Isha Parama mengalami kerugian di beberapa bulan, hal itu depengaruhi oleh belum maksimalnya kinerja internal perusahaan dan lingkungan eksternal perusahaan, sehingga di butuhkan sebuah strategi agar PT Terrindo Isha Parama mampu tetap bertahan di industri ayam broiler. Penelitian ini bertujuan untuk menganalisis kondisi persaingan industri ayam broiler sehingga mampu untuk merekomendasikan rumusan survival strategi yang bisa di gunakan oleh PT Terrindo Isha Parama. Analisis kondisi persaingan industri ayam broiler menggunakan pendekatan Porter Five Forces berdasarkan wawancara terhadap pengambil keputusan pada PT Terrindo Isha Parama dan perusahaan sejenis. Untuk merumuskan survival strategy menggunakan pendekatan Porter Generic Strategies dan dengan analisis deskriptif. Hasil dari penelitian yang dilakukan menggunakan Porter Five Forces diketahui bahwa bahwa daya tawar pemasok, daya tawar pembeli, ancaman barang substitusi lemah, dan persaingan antar perusahaan dalam industri kuat sedangkan ancaman pendatang baru lemah. Sedangkan strategi yang dapat di gunakan oleh PT Terrindo Isha Parama menggunakan pendekatan Porter Generic Strategies adalah differentiation focus., PT Terrindo Isha Parama is a broiler chicken farm company located in Bogor. In 2022, PT Terrindo Isha Parama experienced financial losses over several months, influenced by suboptimal internal performance and the company's external environment. Therefore, a strategy is needed to ensure PT Terrindo Isha Parama's survival in the broiler chicken industry. This research aims to analyze the competitive conditions in the broiler chicken industry and to recommend a formulation of survival strategies that PT Terrindo Isha Parama can utilize. The analysis of the competitive conditions in the broiler chicken industry uses Porter's Five Forces approach, based on interviews with decision-makers from PT Terrindo Isha Parama and similar companies. Porter's Generic Strategies and descriptive analysis approach was used to formulate the survival strategy. The study, conducted using Porter's Five Forces, indicates that the supplier power, buyer power, threat from weak substitute products, and inter-firm competition in the industry are strong, while the threat of new entrants is weak. Meanwhile, based on Porter's Generic Strategies approach, the strategy that PT Terrindo Isha Parama could employ is a focus on differentiation.
Keyword: Broiler Chicken Industry, Porter Five Forces, Porter Generic Strategies, Survival Strategy

Judul: Duodenal Histopathology of Pediatric Rat (Rattus norvergicus)&#160;Fed with Orange Juice (Citrus sinensis)
Abstrak: This research investigates the impact of orange juice consumption on the histological structure of the duodenum, a critical site for nutrient absorption and digestion. Focusing on pediatric animals, orange juice (with a pH of 3) was administered to post-weaning rats aged 4 weeks to 6 weeks at dosages ranging from 0g/kg BW to 20g/kg BW over two weeks. Duodenal histopathology was assessed, focusing on parameters such as the quantity of crypts of Lieberkuhn, as well as the length, height, width, and depth of villi (measured in µm). Anatomical pathology examination included measurements of the length and width of the duodenum (also in µm), as well as the color mean (OD). The research findings indicate no significant changes in histopathology or anatomy pathology of the duodenum. This suggests that young individuals can adapt to acidic challenges without compromising gastrointestinal health. These findings offer reassurance regarding the short-term consumption of acidic orange juice (with a pH of 3) with minimal risks to intestinal integrity, both during growth and development.
Keyword: acidic changes