Judul: Pengaruh Bauran Komunikasi Pemasaran terhadap Ekuitas Merek Lapis Bogor Sangkuriang.
Abstrak: Ekuitas merek adalah persepsi konsumen terhadap merek tertentu. Suatu perusahaan membutuhkan ekuitas merek yang baik agar mampu bertahan dalam persaingan pasar. Bauran komunikasi pemasaran berperan dalam pembentukan ekuitas merek tersebut. Tujuan dari tulisan ini adalah untuk mengidentifikasi faktor-faktor yang mempengaruhi ekuitas merek, dan menganalisis pengaruh bauran komunikasi pemasaran yang dijalankan terhadap ekuitas merek pangan olahan pertanian. Penelitian ini dilaksanakan dengan menggunakan pendekatan kuantitatif yang didukung oleh data kualitatif. Metode penarikan sampel yang digunakan adalah metode Systematic Random Sampling. Unit analisis dalam penelitian ini adalah individu yang merupakan konsumen Lapis Bogor Sangkuriang.
Keyword: ekuitas merek, komunikasi, pangan pertanian

Judul: Pengaruh Bauran Komunikasi Pemasaran Terhadap Ekuitas Merek Produk Manisan Pala Ukm Harapan Berkah
Abstrak: Suatu perusahaan/organisasi membutuhkan ekuitas merek yang baik agar mampu bertahan dalam persaingan pasar. Komunikasi pemasaran berperan penting dalam membentuk euitas merek tersebut. Penelitian ini bertujuan untuk menganalisis pengaruh bauran komunikasi pemasaran terhadap ekuitas merek baik secara keseluruhan ataupun secara parsial. Bauran komunikasi pemasaran yang diteliti adalah (1) Iklan, (2) Promosi penjualan, (3) Event dan pengalaman, (4) Hubungan masyarakat dan publisitas, (5) Pemasaran langsung, (6) Pemasaran interaktif, (7) Pemasaran dari mulut ke mulut dan (8) Penjualan personal. Metode yang digunakan dalam penelitian ini adalah metode penelitian survai dengan menggunakan analisis uji statistik regresi linier berganda. Data diambil dari 50 orang responden, yaitu konsumen manisan pala UKM manisan pala “Harapan Berkah” dengan teknik pengambilan responden secara kebetulan (accidental sampling). Hasil penelitian menunjukkan bahwa terdapat pengaruh signifikan pada bauran komunikasi pemasaran terhadap ekuitas merek. Bauran komunikasi pemasaran yang memiliki pengaruh terhadap ekuitas merek adalah event dan pengalaman dan pemasaran dari mulut ke mulut., A firm/organization should considered building a good brand equity in order to keep stand in market competition. Marketing communication has that ability to build a good brand equity. This study aimed to analyze the effect of marketing communications mix on brand equity either in whole or partially. Marketing communications mix studied were (1) Advertising, (2) Sales promotion, (3) Events and experience, (4) Public relations and publicity, (5) Direct marketing, (6) Interactive Marketing, (7) Word of mouth and (8) Personal selling. The method used in this study is a survey research methods and use the statistical tests multiple linear regression. The data is taken from 50 respondents, that is costumers from candied nutmeg’s Small Scale Bussines’s “Harapan Berkah” by chance or with accidental sampling methods. The results showed that there is a significant influence in marketing communications mix on brand equity. Marketing communication mix that has the influence on brand equity are event and experience and word of mouth.
Keyword: komunikasi pemasaran, bauran, ekuitas merek, UKM

Judul: Thermal Characteristics and Dynamics of Tropical Cyclone over Western North Pacific Ocean: A Case Study of Typhoon Songda (Chedeng) 2011
Abstrak: The frequent occasion of Tropical Cyclone (TC) over Western North Pacific (WNP) Ocean lies from 10˚N to 26˚N and 121˚E to 170˚E. Sources of TC development come from warm ocean temperature where latent heat is released during condensation processes and subsequently concentrated in the boundary layer. Relative humidity at 850-700 hPa is responsible to produce the most intense storm. Meanwhile, weak vertical wind shear between 850-200 hPa is one of the dynamical factors that lead to the development of TC. Pressure level of 850-200 hPa is chosen to minimize the thermodynamic effect in the lower troposphere. Typhoon Songda (Chedeng in the Philippines) or TSC lasted from May 18th to 30th, 2011 and strengthened into powerful Super Typhoon stage between May 24th and 27th. Long curving track and the exhibition of all sequences of TC life cycle, TSC is then considered as an ideal case of TC. The objective of the study with case of TSC is to investigate the role of thermal characteristics and dynamics on TC intensity. The research is carried out by using Advanced Research of Weather Research and Forecasting model (WRF ARW model) version 3.3. Two domains are employed in the model. The first domain situate from 02˚N to 40˚N and 118˚E to 149˚E and cover spatial resolution () of 33.1 km. The second domain situate from 09˚N to 27˚N and 119˚E to 132˚E with of 11 km. Timestep of the model () is 120 seconds. The model is supported by the following physical parameterization, i.e., Yonsei University Scheme (YSU) in the boundary layer, Kain-Fritsch scheme (KF) in the cumulus, and WRF Single-Moment 3-class scheme in the microphysics. Initial meteorological condition prior to the formation of the cyclone is generated using WRF ARW standard-release model. Sensitivity of the model output is obtained from a selected single-parameter change scenarios, namely, 10 % to 20 % decrease and increase of wind shear initial data at 850-200 hPa, and by 10 % to 20 % decrease of relative humidity initial data at 850-700 hPa. The result showed that the negative correlations between wind shear and intensity are found in wind shear scenarios. Wind shears of 10 ms-1 which lead to strengthening of the wind intensity in the early period of Typhoon development are found in wind shear scenarios. The effect of wind shear changes on wind intensity is statistically significant in the 20 % wind shear scenarios. During mature stage, weak wind intensity occurred when wind shear increase as given in the WRF standard-release and the 20 % decreasing scenario. Different situation is found in the 20 % increasing scenario where wind shear tend to weak and lead to strong wind intensity at this stage. Meanwhile, the reduction of moisture supply at 850-700 hPa resulting from 20 % decreasing relative humidity play a major role in the weakening of wind intensity and reduces mechanical energy of the cycle process as much as 300 J kg-1.
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