Judul: Efektivitas Komunikasi Pemasaran Personal Selling pada Agrowisata Kampung 99 Pepohonan
Abstrak: Komunikasi pemasaran perlu dilakukan oleh pemasar agrowisata berbasis masyarakat agar banyak orang yang tertarik untuk mengunjungi dan memanfaatkan produk atau jasa yang ditawarkan. Personal selling merupakan salah satu bentuk komunikasi pemasaran yang dilakukan oleh Agrowisata Kampung 99 Pepohonan. Tulisan ini bertujuan untuk menganalisis efektivitas komunikasi pemasaran personal selling pada Agrowisata Kampung 99 Pepohonan yang merupakan salah satu agrowisata berbasis masyarakat dan menganalisis faktor-faktor yang berpengaruh pada efektivitas komunikasi pemasaran personal selling tersebut. Penelitian ini menggunakan metode sensus dengan menggunakan data kuantitatif berupa kuesioner yang didukung oleh data kualitatif berupa wawancara dengan informan. Hasil penelitian menunjukkan bahwa efektivitas komunikasi pemasaran personal selling pada aspek kognitif di pengaruhi oleh variabel keterampilan komunikasi pemasar dan kelengkapam isi pesan, sedangkan efektivitas komunikasi pemasaran personal selling pada aspek afektif dan konatif di pengaruhi oleh variabel strategi penyampaian pesan.
Keyword: agrowisata berbasis masyarakat, komunikasi pemasaran, personal selling

Judul: Efek Strategi Komunikasi Pemasaran Personal Selling PT Agricon Pada Petani Padi di Kabupaten Karawang
Abstrak: The objective of this research was to determine the personal selling of marketing communication strategy which was conducted by PT Agricon and to examine the factors related to the effects of it. This research applies simple random sampling which was conducted by using quantitative methods and supported by qualitative approach. The result showed that there were several activities which were implemented by the formulators of personal selling in the Village Rawagempol, such as demo plots, farmers meeting, field trip, and one day promo. Factors that are correlates positively to the tendency of farmer to buy the products are formulator communication skill in attracting farmer attention, the ability to explain the advantages of the product, the ability to use props well, farmer communication skill in being critical to formulator, and the ability of farmer to deliver attention and listen to the formulator. On farmer characteristics side, there were no factors that correlate to the tendency of farmers to buy the products
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Judul: Characterizations of low alloy steel sae 4422  plated with chromic acid (Cro3)
Abstrak: Characterizations of low alloy steel SAE 4422 plated with chromic acid (CrOrO3) was use Optical Microscopy (OM), Scanning Electron Microscopy (SEM), X-Ray Diffraction (XRD), RD),Energy Dispersive Analysis of X-Ray (EDAX), Hardness Test and Roughness Test. Microstructures analysis exhibits cracks and grain boundaries microcracks as a characteristics of chrome metal found at plating metal. Perlite and Ferrite as grains of steel found at base metal with grain boundaries around it. Phase analysis of plating metal appropriate to chrome metal with lattice constant (a) is 2.559 Å and phase analysis of base metal appropriate to iron ferrite with lattice constant (a) is 3.318 Å. Both plating and base metal have cubic system. Chemical analysis of plating metal at surface section exhibits that cracks area have highest value of carbon element compare with grains and grains boundaries area. While chemical analysis of base metal at cross section exhibits that perlite have highest value of carbon element compare with ferrite and grain boundaries. The hardness value of plating metal at surface section and cross section are 753 and 637 VHN. While, the hardness value of base metal and interface area at cross section are 205 and 373 VHN. The roughness value at measurement points of chrome surface for as received sample are 0.445 μm. Observation used Optical Microscopy and Scanning Electron Microscopy exhibits surface irregularities combine to form surface texture of plating metal at surface section.
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