Judul: Analisis Live Streaming Shopping TikTok terhadap Customer Trust dan Customer Engagement serta Dampaknya pada Purchase Intention
Abstrak: Pandemi Covid-19 menyebabkan pengguna media sosial di Indonesia meningkat. Adanya peningkatan pengguna media sosial menjadikan peluang bagi pelaku usaha untuk memasarkan bisnisnya. TikTok Shop merupakan salah satu scommerce yang memudahkan para penggunanya untuk berbelanja pada aplikasi tersebut tanpa harus berganti aplikasi. Salah satu fitur yang dimiliki TikTok Shop adalah Live Streaming. Konsumen masih belum sepenuhnya percaya dengan toko online karena maraknya kasus penipuan. Oleh karena itu, penelitian ini bertujuan untuk menganalisis live streaming shopping terhadap customer trust, customer engagement, dan purchase intention terhadap masyarakat Indonesia. Metode pengambilan sampel menggunakan purposive sampling yang melibatkan 647 responden. Pengolahan data pada penelitian ini menggunakan SEM-PLS. Hasil yang didapatkan adalah live streaming shopping memiliki pengaruh positif signifikan terhadap customer trust, customer engagement, dan purchase intention.
Keyword: customer engagement, customer trust, live streaming shopping, purchase intention

Judul: Analyzing the Influence of TikTok Strategies on Purchasing Decisions using TikTok Shop
Abstrak: Covid-19 forced almost all fulfillment of basic needs and various other activities to be diverted through digital services. Though they are now recovering, it seems that people are comfortable with the products and services provided through digital platforms, one of which is shopping through e-commerce. At this time, e-commerce competition is getting tougher in Indonesia coupled with the emergence of s-commerce. TikTok Shop as the most widely used s-commerce platform for shopping has its own way of being able to attract its consumers. The purpose of this study is to identify the characteristics of TikTok Shop consumers and analyze the influence of TikTok strategies such as live shopping, the TikTok algorithm, and the TikTok affiliate program on purchasing decisions through the TikTok Shop. The sample selection method uses a non-probability sampling method with a purposive sampling technique. The analytical method used is multiple linear regression analysis. The results show that TikTok Live Shopping, TikTok Algorithm, and the TikTok Affiliate Program have significant influences on purchasing decisions through the TikTok Shop.
Keyword: Purchasing Decision, Multiple Linear Regression, TikTok Shop, TikTok Live Shopping, TikTok Algorithm, TikTok Affiliate Program

Judul: Ekstrak Air Buah Belimbing Wuluh (Averrhoa bilimbi) sebagai Reduktor dalam Pembuatan Nanomagnetit
Abstrak: Citrate content of bilimbi fruit (Averrhoa bilimbi) is potential as a Fe3+ reductor in nanomagnetite synthesis through hydrothermal method. The purpose of this experiment was to synthesis nanomagnetite using FeCl3, urea, and water extract of the fruit by hydrothermal method. Some fruit samples were smashed using blender to give suspension and water extract. The suspension reacted with FeCl3 and urea by hydrothermal method at 200 oC for 12 hours did not formed nanomagnetite, while those reacted under the same treatment formed nanomagnetite. The filtrate gave crystal size of 27.06 nm, which was smaller than that synthesized using sodium citrate as a reducing agent. The synthesized nanomagnetite contained 7 ppm cobalt and the liquid of the synthesized magnetite contained 52% ammonium showing the decomposed urea during the synthesis. Based on the experiment, water extract of bilimbi fruit can be used in nanomagnetite synthesis.
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