Judul: Efektivitas Komunikasi Pemasaran Pada Produk Edukasi Lingkungan Ecofunopoly
Abstrak: Produk edukasi lingkungan merupakan produk yang berfungsi untuk memberikan manfaat edukasi tentang lingkungan bagi para penggunanya. Ecofunopoly merupakan salah satu produk edukasi lingkungan yang mengajarkan bagaimana menjadi seseorang yang ramah lingkungan. Pemasaran pada produk ini masih terus dikembangkan. Tujuan dari penelitian ini yaitu untuk mengidentifikasi karakteristik komunikasi pemasaran dan efektivitas komunikasi pemasaran dan menganalisis hubungan karakteristik komunikasi pemasaran dengan efektivitas komunikasi pemasaran pada aspek kognitif, afektif dan konatif. Metode pada penelitian ini menggunakan pendekatan kuantitatif dan kualitatif. Hasil penelitian ini menunjukkan bahwa efektivitas komunikasi pemasaran pada Ecofunopoly sudah cukup efektif. Selain itu, terdapat hubungan antara karakteristik komunikasi pemasaran pada intensitas penggunaan media dengan efektivitas komunikasi pemasaran pada aspek kognitif.
Keyword: efektivitas komunikasi pemasaran, media, produk edukasi lingkungan.

Judul: Efektivitas Komunikasi Pemasaran Pupuk Organik dan Faktor-Faktor yang Mempengaruhi
Abstrak: Marketing communications is very important to introduce the presence of an organic fertilizer product Greenadia to consumers. The purpose of this study was describe the characteristics of consumers, exposure to implementate of marketing communications and marketing communications effectiveness, the analyzing of the relationship between consumer characteristics with the effectiveness of marketing communications Greenadia organic fertilizer, and the analyze of the relationship between the effectiveness of marketing communications with the exposure to implementate of marketing communications Greenadia organic fertilizer. The method was used in this research is a quantitative survey supported by qualitative approaches. The results were obtained by the consumer characteristics such as age, gender, income level associated with affective aspects contained in the marketing communication effectiveness. Meanwhile, the exposure to implementation of marketing communications such as frequency of delivery of messages related to cognitive aspects and conation, and a variety of AIDA messages related to affective aspects
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Judul: Mitochondrial DNA Gene Organization and Phylogenetic Relationship of Naja siamensis
Abstrak: Naja siamensis is one of Asiatic cobra in the Family of Elapidae, known as a cryptic snake. It has many morphological variations that lead to misidentification. Misidentification can cause the wrong concept in developing antivenom types due to high snakebite cases occur in Thailand. Thus, an accurate species identification using a molecular approach is crucially required. Mitochondrial DNA has been used widely in snake molecular studies. These studies were aimed to determine the arrangement of the N. siamensis partial mitochondrial genes using reptile-oriented primers and to reveal the phylogenetic relationship among other species of Asian cobra. DNA extraction was carried out based on the standard DNA salting-out protocol and was conducted by bioinformatics analysis using BLASTn and MEGA 6 software. Gene annotation was performed against N. kaouthia complete genome. A total of 3121 bp of N. siamensis mtDNA genes were sequenced consisting of partial of six regions: 16S rRNA, ND1, tRNA-Ile, CRII region, tRNA-Leu, tRNA-Gln, and COI genes. The mtDNA gene organization of N. siamensis was predicted to has a similar pattern with the common Elapidae mtDNA gene organization. This study showed that there is a monophyletic form in Naja genus and N. kaouthia is the closest species with N. siamensis based on partial 16S rRNA and ND1 gene.
Keyword: 16S rRNA, Elapidae, ND1, phylogenetic relationship