Judul: Analisis Tingkat Kepuasan Pelanggan Terhadap Produk Minyak Kayu Putih Produksi Perum Perhutani
Abstrak: The recognition of customer satisfaction is one of the most important factor to be evaluated, so that the company can retain customers to consum its product. The research aims to Assess the customer's decision and response to the attributes of eucalyptus oil of Perum Perhutani, analyze the customer satisfaction levels and mesuring level of services provided by Perum Perhutani, and provide input to the Perum Perhutani so as to provide customer satisfaction in the future. The methods of collectiong data used in this research was survey method by filling out the questionnaire as a method of quantitative data and qualitative interviews as data, stakeholders interview, and questionnaires distributing to the respondents. The data which have been collected then processed using Microsoft Excel and SPSS software version 16.0. The level of customer satisfaction was measured by using the method of Importance Performance Analysis (IPA) and the Customer Satisfaction Index (CSI). Results show that most of customer are enterprise company which engaged in the trade sector, with the amount of labor from 5 to 99 workers, and has a turnover of Rp. 100 million s / d Rp 3 billion per year. Customers largely got information about eucalyptus oil from peer, who used them in a size of 100 - 1000 kg. Customers buy eucalyptus oil to Perhutani because of its best quality and the scent of eucalyptus oil are typical and unique. Based on the results of Importance Analysis Peformance there are five attributes that are in Quadrant I (High Priority), namely the availability of access to information, easy to get the contract, availability of product in time, fast in serving the administration, and many people consume. In Quadrant II (Preserved Achievement) have nine attributes, namely aroma, composition of product quality, brand image, prices received in accordance with acceptable quality, easy of payment, service quality, telephone communications, and fulfillment of contracts according to schedule (time delivery). There are seven attributes in Quadrant III (Low Priority) namely type of packaging, transaction space facilities, communications by internet, faximille, mail, prestigious, cost and time to get the product easily. In Quadrant IV (Excessive) only have colour attribute. The research show that the value of CSI is 73.68%, in the range of 66 - 80 %, meaning that the overall attributes of eucalyptus oil of Perum Perhutani satisfying its customers.
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Judul: Analysis of Consumer’s Satisfaction Level for Bukhur Nabawi Scent Product’s
Abstrak: Kepuasan konsumen menjadi aspek kritis dalam perusahaan untuk mempertahankan dan meningkatkan pangsa pasar. Nabawi Scent merupakan bisnis baru yang menjual produk berupa aromaterapi bukhur. Penjualan di Shopee mengalami penurunan diikuti dengan peningkatan jumlah ulasan negatif karena adanya ketidakpuasan konsumen. Penelitian ini bertujuan mengidentifikasi karakteristik konsumen, menganalisis tingkat kepuasan, dan memberikan rekomendasi perbaikan menggunakan atribut penelitian bauran pemasaran 4P. Metode pengambilan data dilakukan secara purposive sampling dengan bantuan alat analisis Customer Satisfaction Index (CSI), Importance performance Analysis (IPA), dan gap Analysis. Survei penelitian dilakukan sejak Desember 2023 – April 2024 dengan menyebarkan kuesioner untuk 100 responden secara daring kepada konsumen Shopee Nabawi Scent. Karakteristik responden didominasi oleh perempuan dengan usia dewasa kelas menengah yang mayoritas berdomisili di Jakarta. Berdasarkan hasil CSI, nilai indeks kepuasan konsumen Nabawi Scent diperoleh sebesar 0,68 dengan kategori “Puas”. Sedangkan dari hasil IPA dan gap analysis diperoleh bahwa atribut ketahanan aroma, kemasan produk, dan lokasi offline store berada pada kuadran I yang menjadi prioritas utama untuk diperbaiki., Consumer satisfaction is a critical aspect for companies to maintain and increase market share. Nabawi Scent is a new business that sells bukhur aromatherapy. Sales on Shopee have decreased, following by an increase of negative reviews due to consumer dissatisfaction. This research aims to identify consumer characteristics, analyze satisfaction levels, and provide recommendations for improvement using the 4P marketing mix attributes. The data collection method was carried out using purposive sampling and employed Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), and gap analysis. The research survey was conducted from December 2023 – April 2024 by distributing questionnaires to 100 respondents online to Shopee Nabawi Scent consumers. The characteristics of the respondents are dominated by middle-class adult women, the majority of whom live in Jakarta. Based on the CSI results, the Nabawi Scent consumer satisfaction index value was obtained at 0.68 in the "Satisfied" category. Meanwhile, based on IPA and gap analysis, it was found that the attributes of aroma resistance, product packaging and offline store location were in quadrant I which was the main priority for improvement.
Keyword: bauran pemasaran, CSI, IPA, marketing mix, aromaterapi, karakteristik konsumen, aromatherapy, consumer characteristics

Judul: Penyebaran virus Newcastle-Disease (ND) pada burung liar
Abstrak: Banyak usaha yang telah dilakukan untuk mencegah dan mengendalikan terjadinya serangan wabah ND, seperti misalnya peningkatan sanitasi dan vaksinasi ND. Akan tetapi sam pai saat ini pengendaliannya belum dapat dilakukan secara tuntas. Banyak masalah yang menyebabkan kegagalan dari usaha untuk mengendalikan wabah ND, salah satu masalah yang perlu dipertimbangkan dalam penanggulangan wabah ND adalah sumber dan penyebaran virus ND oleh burung liar (Ronohardjo, 1980). Walaupun telah diketahui bahwa burung liar mempunyai peranan dalam penyebaran penyakit unggas, tetapi harus diakui bahwa sedikit sekali informasi mengenai jenis burung yang mempunyai potensi sebagai sumber dan penyebar virus ND. Selain menyebarkan penyakit unggas, burung liar juga dapat menyebarkan penyakit mammalia (Ottis and Bachmann, 1983). ...
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