Judul: The Influence of Store Atmosphere and
Product Quality on Consumer Satisfaction and Loyalty of Futura Space and
Coffee
Abstrak: RYAN RIDHAL ADHIM. Pengaruh Store Atmosphere dan Kualitas Produk terhadap Kepuasan dan Loyalitas Konsumen Futura Space and Coffee. Dibimbing oleh MIMIN AMINAH. Futura Space and Coffee merupakan salah satu kafe yang terletak di Kota Bogor berdiri pada tahun 2021 dan berlokasi di Jl. Batu Hulung, Margajaya, Kec. Bogor Barat, Kota Bogor. Kafe ini memberikan suasana kebun dan sawah serta berbagai menu minuman yang beragam yang berdampak pada kepuasan konsumen. Penelitian ini bertujuan menganalisis pengaruh store atmosphere dan kualitas produk terhadap kepuasan konsumen dan loyalitas konsumen Futura Space and Coffee. Penelitian ini dilakukan pada konsumen yang pernah berkunjung di Futura Space and Coffee dari Agustus sampai dengan September 2023 dan teknik penarikan sampel yang digunakan yaitu non-probability sampling dengan teknik purposive sampling. Data yang digunakan dari data primer berupa kuesioner dan data sekunder berupa literatur terkait. Metode pengolahan dan analisis data yang digunakan adalah analisis deskriptif dan SEM-PLS melalui second order construct dengan metode embedded two-srage approach. Hasil penelitian menunjukkan bahwa store atmosphere dan kualitas produk memiliki pengaruh yang signifikan terhadap kepuasan konsumen, serta kepuasan konsumen memiliki pengaruh signifikan terhadap loyalitas konsumen., Futura Space and Coffee is a cafe located in Bogor City, founded in 2021 and located on Jl. Batu Hulung, Margajaya, District. West Bogor, Bogor City. This cafe provides a garden and rice field atmosphere as well as a varied drink menu which has an impact on consumer satisfaction. This research aims to analyze the influence of store atmosphere and product quality on consumer satisfaction and consumer loyalty of Futura Space and Coffee. This research was conducted on consumers who had visited Futura Space and Coffee from August to September 2023 and the sampling technique used was non-probability sampling with a purposive sampling technique. The data used is primary data in the form of questionnaires and secondary data in the form of related literature. The data processing and analysis methods used are descriptive analysis and SEM-PLS via second order construct with the embedded two-srage approach method. The research results show that store atmosphere and product quality have a significant influence on consumer satisfaction, and consumer satisfaction has a significant influence on consumer loyalty.
Keyword: Kepuasan konsumen, Loyalitas Konsumen, SEM-PLS, kualitas produk, store atmosphere

Judul: Efek Mediasi Kepuasan Pelanggan pada Pengaruh Store   Atmosphere, Kualitas Produk, dan Lokasi terhadap Loyalitas Pelanggan di Dakara Coffee Bogor
Abstrak: Preferensi konsumen yang terus berubah seiring dengan perubahan tren dan gaya hidup masyarakat merupakan tantangan bagi Dakara Coffee untuk mencapai keberlanjutan bisnis. Upaya pengembangan produk dan atribut kafe seperti store atmosphere dan lokasi diharapkan dapat memenuhi nilai yang diinginkan konsumen sehingga mereka puas dan terus melakukan pembelian ulang serta berpotensi menjadi pelanggan kafe Dakara Coffee. Penelitian ini bertujuan menganalisis efek mediasi kepuasan pelanggan pada pengaruh store atmosphere, kualitas produk, dan lokasi terhadap loyalitas pelanggan Dakara Coffee. Penelitian ini menggunakan data primer dari wawancara terstruktur dengan 105 responden yang diperoleh melalui metode systematic random sampling. Data dianalisis menggunakan Partial Least Squares – Structural Equation Modelling. Hasil penelitian ini menunjukkan bahwa kepuasan pelanggan secara parsial memediasi pengaruh store atmosphere dan lokasi terhadap loyalitas pelanggan Dakara Coffee. Memahami atribut selain kualitas produk seperti store atmosphere dan lokasi usaha dapat membantu dalam perumusan strategi pemasaran Dakara Coffee., Consumer preferences that continue to change along with changes in trends and people's lifestyles are a challenge for Dakara Coffee to achieve business sustainability. Product development efforts and cafe attributes such as store atmosphere and location are expected to meet the desired value of consumers so that they are satisfied and continue to make repeat purchases and potentially become Dakara Coffee cafe customers. This study aims to analyze the mediating effect of customer satisfaction on the effect of store atmosphere, product quality, and location on Dakara Coffee customer loyalty. This study uses primary data from structured interviews with 105 respondents obtained through the systematic random sampling method. Data were analyzed using Partial Least Squares - Structural Equation Modeling. The results of this study indicate that customer satisfaction partially mediates the effect of store atmosphere and location on Dakara Coffee customer loyalty. Understanding attributes other than product quality such as store atmosphere and business location can help in the formulation of Dakara Coffee's marketing strategy.
Keyword: kafe, kepuasan pelanggan, loyalitas pelanggan, preferensi konsumen

Judul: Pengujian Virus Newcastle Disease Gen VII Isolat Lapang Sebagai Virus Standar Pada Uji Tantang Vaksin
Abstrak: This study was conducted to determine the standard of Newcastle disease virus Gene VII field isolate as a virus challenge to vaccine test. A virus suspension that has previously been tested by HA test then titrated with EID50 using 30 Specific Pathogen Free (SPF) of 10 day old chicken embryonated eggs. In addition, chicken lethal dose50 (CLD50) test were used to determine the virus titer that could cause 50% death of the chicken population. The CLD50 test was used 25 day-old-chickens (DOC) divided into 5 groups. The virus was diluted from 10-1 to 10-8. The 104 to 10-8 dilution of NDV was infected to every group of chicken via eyedrop and intranasal with 0.1 ml/chicken dosage. Haemagglutination test showed that the allantoic fluid were contain high titers of NDV is 512 HAU. The infective NDV that had been titrated by EID50 test showed the virus titers is 109 EID50/0.1 ml or 1010 EID50/ml and the virus titers of CLD50 test e.i 106.48 CLD50/0.1 ml or 107.48 CLD50/ml. These results can be concluded that the NDV Gene VII field isolates were most appropriate to be used as a standard virus to vaccine test
Keyword: Newcastle Disease Virus Gene VII, HA tes, EID50 test, CLD50 test