Judul: Development of Hydroponic Vegetables Marketing Strategy at Green House Karamba
Abstrak: Green House Karamba, sebagai penyedia sayuran hidroponik, menghadapi permasalahan volume penjualan fluktuatif dan kesulitan dalam menjangkau konsumen tingkat akhir. Oleh karena itu, Green House Karamba membutuhkan formulasi strategi pemasaran yang tepat. Penelitian ini bertujuan (1) Mengidentifikasi strategi pemasaran yang telah dilakukan oleh Green House Karamba dan diterima oleh konsumen aktual berdasarkan atribut bauran pemasaran 4C; (2) Mengidentifikasi keunggulan kompetitif berdasarkan kondisi persaingan menggunakan porter's five forces model; dan (3) Merumuskan strategi pemasaran yang dapat diterapkan oleh perusahaan. Penelitian ini menggunakan tools bauran pemasaran 4C, porter’s five forces model dan pendekatan marketing genius. Hasil analisis bauran pemasaran 4C dan porter’s five forces model akan dirumuskan ke dalam market strategy dan competitive positioning menggunakan pendekatan marketing genius sebagai input strategi pemasaran untuk Green House Karamba dapat bersaing di pasar., Green House Karamba, as hydroponic vegetable producer, faces fluctuating sales volume and difficulty in reaching the end consumer. Therefore, Green House Karamba needs strategy formulation. This study aimed to: (1) Identify the marketing strategy that has been carried out by Green House Karamba and accepted by actual consumers based on marketing mix 4C; (2) Identify competitive advantage based on competitive conditions used porter's five forces model; and (3) Formulate a marketing strategy that can be applied by the company. This research used marketing mix 4C analysis, porter’s five forces model, and marketing genius approach. The results of the marketing mix 4C analysis and the porter’s five forces model analysis were formulated into a market strategy and competitive positioning using a marketing genius approach as an input to develop the marketing strategy of Green House Karamba to compete in the market.
Keyword: hydroponic, marketing genius, marketing mix 4C, marketing strategy

Judul: Optimalisasi Strategi Marketing Mix 4C's Pada Toko Kembang Bahagia
Abstrak: Toko Kembang Bahagia merupakan salah satu usaha yang bergerak di industri florikultura sejak tahun 2019. Seiring berjalannya aktivitas bisnis, Toko Kembang Bahagia terus berupaya memenuhi perkembangan permintaan yang ada di masyarakat. Hasilnya penjualan Toko Kembang Bahagia pertahun 2020 meningkat sebesar 66,7% dibanding tahun sebelumnya. Sentiment positif ini membuat Toko Kembang Bahagia ingin mengoptimalkan strategi pemasaran yang telah dilakukan guna memenuhi harapan konsumen terhadap kinerja Toko Kembang Bahagia. Tujuan penelitian ini adalah untuk mengidentifikasi marketing strategy yang telah dilakukan Toko Kembang Bahagia, menganalisis tingkat kepuasan serta indikator kepentingan konsumen terhadap produk dan service yang diberikan, juga merumuskan strategi pemasaran yang lebih optimal untuk Toko Kembang Bahagia. Pendekatan Importance Performance Analysis (IPA) dan Marketing Mix 4C’s digunakan sebagai alat untuk membantu penelitian ini. Data yang digunakan dalam penelitian ini berupa data primer yang merupakan hasil dari wawancara dan pengisian kuesioner serta data sekunder dari berbagai sumber yang relevan. Analisis yang dilakukan menghasilkan 7 atribut yang temasuk kedalam prioritas utama. Sebanyak 7 buah solusi diberikan kepada Toko Kembang Bahagia yang telah dikelompokkan berdasarkan rumusan strategi Marketing Mix 4C’s., Toko Kembang Bahagia is one of the businesses that has been engaged in the floriculture industry since 2019. Along with its business activities, Toko Kembang Bahagia keeps on trying to satisfy the growing demand in the community. The result of this activity makes the sales of the Toko Kembang Bahagia in 2020 increased by 66.7% compared to the previous year. This positive sentiment makes Toko Kembang Bahagia wants to optimize their existing marketing strategy to fulfil their consumer expectations about their work performance. The purpose of this study is to identify the marketing strategy that has been existed, to analyze the level of satisfaction and indicators of consumer interest in the products and services provided, and to formulate a more optimal marketing strategy for Toko Kembang Bahagia. Importance Performance Analysis (IPA) and Marketing Mix 4C's approaches were used as tools to assist this research. The data used in this study are primary data which is collected from interviews and questionnaires, as well as secondary data from various relevant sources. This analysis produces 7 attributes that are classified as the main priority of this research. A total of 7 solutions were given to Toko Kembang Bahagia which had been grouped based on the formulation of the Marketing Mix 4C’s Strategies.
Keyword: Florist, Importance Performance Analysis, Marketing Mix 4C’s, Toko Kembang Bahagia

Judul: Asymptotic Distribution of Estimator for the Intensity Function of a Doubly Periodic Poisson Process
Abstrak: In this manuscript, estimation of the intensity function of a doubly periodic Poisson process is discussed. It is assumed that only a single realization of the Poisson process is observed in a bounded window [0,n]. It is also assumed that the period of the intensity function is known. The rate of consistency and asymptotic normality of the estimator are formulated. Finally, a confidence interval for the local intensity function is also formulated.
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