Judul: Pengaruh Brand Trust dan Harga terhadap Loyalitas Konsumen Produk Kosmetik Emina di Kota Jakarta.
Abstrak: Permintaan terus-menerus akan kosmetik lokal menyebabkan perusahaan berlomba-lomba mengembangkan dan merebut pangsa pasar. Salah satu merek kosmetik lokal adalah Emina. Harga produk yang murah dan tumbuhnya kepercayaan merek di benak konsumen menjadikan Emina unggul dibandingkan para pesaingnya. Penelitian ini bertujuan menganalisis pengaruh brand trust dan harga terhadap loyalitas konsumen produk kosmetik emina secara parsial maupun secara bersama-sama. Data primer dalam penelitian ini berupa kuesioner yang diberikan kepada responden dan data diperoleh dari PT Paragon Technology and Innovation (PTI). Data sekunder diperoleh dari studi literatur. Penelitian dilaksanakan di Kota Jakarta dan yang menjadi contoh adalah remaja dan wanita muda yang menggunakan produk Emina dengan pembelian minimal satu kali sebanyak 100 orang. Teknik penarikan contoh pada penelitian ini adalah purposive sampling. Teknik analisis dengan analisis regresi linear berganda, uji F dan uji t. Hasil penelitian menunjukkan brand trust dan harga berpengaruh nyata terhadap loyalitas konsumen, dengan koefisien determinasi 44.5 persen, dan sisanya (55.5 persen) dijelaskan oleh faktor-faktor yang lain yang tidak diteliti.
Keyword: brand trust, harga, konsumen, kosmetik, loyalitas

Judul: The Influence of Brand Trust and Satisfaction towards Consumer  Loyalty of a Local Cosmetic Products Brand A in Generation Z
Abstrak: Peningkatan permintaan produk kosmetik pada masa pandemi Covid-19 mendorong perusahaan agar dapat meningkatkan kepercayaan dan kepuasan konsumen sehingga konsumen tetap loyal terhadap satu merek produk, termasuk merek A sebagai merek produk kosmetik lokal terkenal. Penelitian ini bertujuan untuk menganalisis pengaruh kepercayaan merek dan kepuasan terhadap loyalitas konsumen produk kosmetik lokal merek A pada generasi Z. Responden pada penelitian ini sebanyak 318 orang. Data dikumpulkan melalui kuesioner online menggunakan Google Forms. Data yang diperoleh diolah menggunakan Microsoft Excel 2010, SPSS versi 25, dan LISREL 8.80. Hasil uji hubungan menunjukkan bahwa jenis kelamin, usia, pendidikan terakhir, dan pendapatan perbulan berhubungan positif dan signifikan dengan kepercayaan merek. Usia, pendapatan perbulan, frekuensi pembelian produk kosmetik lokal merek A, jenis produk kosmetik lokal merek A yang pernah dibeli, dan lama penggunaan produk kosmetik lokal merek A juga ditemukan berhubungan positif dan signifikan dengan loyalitas konsumen. Hasil uji pengaruh menunjukkan kepercayaan merek berpengaruh positif dan signifikan terhadap kepuasan konsumen dan loyalitas konsumen. Kepuasan konsumen juga berpengaruh positif dan signifikan terhadap loyalitas konsumen., The increasing demand for cosmetic products during the Covid-19 pandemic has encouraged companies to increase consumer trust and satisfaction so that consumers remain loyal to one product brand, including brand A as a well-known local cosmetic product brand. This study aims to analyze the influence of brand trust and satisfaction towards consumer loyalty of a local cosmetic products brand A in generation Z. Respondents in this study were 318 people who were collected by voluntary sampling. Data was collected through an online questionnaire by using Google Forms. The data obtained were processed using Microsoft Excel 2010, SPSS version 25, and LISREL 8.80. The results of the relationship test showed that gender, age, latest education, and monthly income were positively and significantly related to brand trust. Age, monthly income, frequency of purchasing local cosmetic product brand A, types of local cosmetic product brand A that have been purchased, and duration of use of local cosmetic product brand A were also found to be positively and significantly related with consumer loyalty. The results of the influence test showed that brand trust has a positive and significant influence towards consumer satisfaction and consumer loyalty. Consumer satisfaction also has a positive and significant influence towards consumer loyalty.
Keyword: brand trust, consumer loyalty, consumer satisfaction, cosmetic products, generation z

Judul: Design of gathering-conveying unit of mobile sugar cane trash chopping machine
Abstrak: A machine for gathering and chopping the piles of sugarcane trash on the field after harvesting is being designed. As a part of the machine, a gathering-conveying unit was designed. Important data including condition and characteristics of trash were collected and used for designing the unit. The average bulk density of trash on the field was 7.7 kg/m3, the average pressure to compress the trash from 40 cm to 30 cm thickness was 50.65 N/m2, and the pressure to compress the trash from 27 cm to 8 cm thickness was 1166.60 N/m2. The unit was designed to be operated at 0.3 m/s forward speed, and having 60 cm working width. The unit was consisted of: a gathering reel, a pair of conveyors, cover-frame and power transmission components. Size and operational speed of moving components were determined by analyzing mass flow rate of the trash, and operating power of the components. The gathering reel was 100 cm in diameter and having 4 series of gathering fingers for drawing and feeding the trash into the conveyors. A pair of chain-conveyors equipped with L-shaped steel bars was set face to face on lower side and upper side for conveying and feeding the leaves to the chopping unit. The stationary test showed that the gathering reel and the conveyors could work properly. The average rotational speed of the conveyor shaft and the gathering reel were 34.03 rpm and 9.97 rpm, respectively. The working capacity of the unit was 400-500 kg/hour.
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