Judul: Analisis Positioning Pada Toko Buah All Fresh Fruit Cabang Bogor
Abstrak: The trend of healthy lifestyle and the increasing of the average per capita of fruit consumption indicate that people of Bogor are aware of healthy diet. The offerings make the target market recognizes the offered benefit and corporate image through Positioning. The purposes of this study are to identify the consumers characteristics with descriptive analysis, to analyze the nearest competitor using the Multidimensional Scaling, to analyze the positioning All Fresh Fruit using Biplot analysis, and to analyze the loyalty of the fruit shop customer using the Brand Pattern Switching Matrix. The result indicated that consumer characteristics are dominated by women with bachelor degree and upper middleclass income. The closest competitor is Total Buah Segar that have Euclidean distance of 0.0192 with stress of 0.13 percent. The mapping result of positioning method using biplot analysis, All Fresh Fruit has the attribute closeness on comfort and cleanliness of the store (P4), the availability of parking area (P9), and the current access road (P11), whereas for the level of consumer loyalty of All Fresh Fruit was on 87.55 percent which means very loyal.
Keyword: Consumer Loyalty, Positioning, All Fresh Fruit

Judul: Analisis Keputusan Pembelian Buah Segar di Yogya Bogor Junction
Abstrak: Yogya Bogor Junction, as a modern retailer providing fresh fruits, is the object in this research that aims to analyze the factors that influence consumers’ behavior on making their decisions to buy fresh fruits. In general, fruits consumers at Yogya Bogor Junction consist of mostly married women with monthly expenses from Rp. 4,000,001 to Rp. 6,000,000. The analysis result of the factors can be classified into at least two factors each for both local and imported fruits. From the study, it is discovered that there are several steps into the consumers’ decision to buy either local or imported fruits in respect to their needs. In gathering information, most consumers rely more on themselves and in an alternative evaluation; the decisive factor is the store’s proximity to consumers’ house regardless of price dynamics. Lastly, consumers’ final decision is also related to their situation in the sense of product availability (supply). After purchasing fruits, most consume the fruits immediately in satisfaction and are mostly encouraged to keep purchasing as long as their expectations are fulfilled satisfyingly.
Keyword: Factors Analysis., Purchase Decision, Consumers Choice, Yogya Bogor Junction, Fresh Fruits

Judul: Synthesis of Apatite - Chitosan Composite Using Duck Eggshell and Chitosan with Temperature and pH Control
Abstrak: Composite of apatite-chitosan was prepared by using chitosan as polymer matrix. Calcium phosphate was prepared from CaO and (NH4)2HPO4, which the ratio Ca : P had to be 1.67. Chitosan is produced by deacetilase from biopolymer chitin. Duck eggshell (95% CaCO3) as starting material was converted to be calcium oxide (CaO) through calcinations with temperature 1000oC for 5 hours. In-situ and ex-situ methods were prepared from apatite and chitosan (dissolved with acetate acid 2%). Calcium phosphate prepared for bone implantation, but it is too fragile and brittle to be implant into the body. So addition of chitosan can decrease crystalinity and increase mechanic characteristic (tougher). Composite apatite-chitosan was resulted by fast precipitation. Fast precipitation was held in a breaker glass with nitrogen atmosphere, under controlled temperature at 37oC and pH 7, in order to increase amount of hydroxyapatite. Precipitation with CaO which was dropped by (NH4)2HPO4. Hydroxyapatite and chitosan were appearing at samples with in-situ and ex-situ methods which indicating by peak matching of XRD (closed lattice parameter, crystal size), overlapping at FTIR spectra and supporting by SEM picture (homogenous and agglomerated particle). However, it still needs further research to examine biocompatibility osteoconductive degree of sample by in-vivo and in-vitro test.
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