Judul: Strategi Pengembangan Daya Saing Fashion Lokal melalui Perbandingan dengan Fashion Impor di Indonesia
Abstrak: HILYA SARIYYA. Strategi Pengembangan Daya Saing Fashion Lokal melalui Perbandingan dengan Fashion Impor di Indonesia. Dibimbing oleh POPONG NURHAYATI dan ANI NURAISYAH. Fashion bukan hanya untuk memenuhi kebutuhan dasar manusia, tetapi fashion menunjukkan gaya hidup dan penampilan yang menjadi bagian dari identitas diri dan kelompok. Namun, konsumsi fashion di Indonesia masih didominasi oleh fashion impor. Oleh karena itu, penelitian ini bertujuan untuk menganalisis sikap konsumen, kondisi lingkungan eksternal dan internal, serta menyusun strategi pengembangan daya saing fashion lokal di Indonesia. Sampel berjumlah 100 responden yang dipilih dengan teknik convenience sampling. Kriteria yang ditentukan adalah generasi z dan milenial yang berjenis kelamin laki-laki dan perempuan dengan usia 15 hingga 39 tahun dan pernah berbelanja fashion lokal dan impor di Indonesia. Analisis data menggunakan analisis deskriptif dengan analisis sikap, analisis lingkungan eksternal dan internal, serta analisis SWOT. Analisis lingkungan eksternal dan internal menggunakan metode systematic literature review. Analisis SWOT didapatkan dari sikap konsumen, serta analisis lingkungan eksternal dan internal di industri fashion Indonesia. Strategi prioritas yang bisa diimplementasikan oleh fashion lokal untuk mengembangkan daya saing di industri fashion Indonesia adalah menjaga harga jual, meningkatkan kualitas, dan menerapkan diferensiasi produk.
Keyword: daya saing, fashion impor, fashion lokal, industri fashion, strategi pengembangan

Judul: The Effect of Perceived Product Quality and Price on Consumer Satisfaction towards Local Fashion Brand
Abstrak: Tren fesyen di Indonesia terus berkembang dengan pesat dalam beberapa tahun terakhir. Hal ini telah menciptakan lingkungan yang semakin kompetitif, sehingga merek global maupun lokal terus bersaing untuk memenuhi kebutuhan masyarakat. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi kualitas produk dan persepsi harga terhadap kepuasan konsumen produk fesyen lokal merek X. Desain penelitian ini adalah cross-sectional study dengan teknik purposive sampling. Pengumpulan data dilakukan secara offline dengan teknik accidental sampling menggunakan kuesioner kepada 182 responden. Data diolah dan dianalisis menggunakan Statistical Package for Social Science (SPSS) dan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil menunjukkan tidak terdapat hubungan antara karakteristik responden dengan persepsi kualitas produk, persepsi harga, dan kepuasan konsumen. Persepsi kualitas produk berpengaruh positif signifikan terhadap persepsi harga dan kepuasan konsumen. Persepsi harga juga ditemukan berpengaruh positif signifikan terhadap kepuasan konsumen., Fashion trends in Indonesia have continued to grow rapidly in recent years. This has created an increasingly competitive environment, where local and global brands compete to meet people's needs. This research aims to analyze the effect of perceived product quality and price perception on consumer satisfaction towards local fashion product from brand X. The research design is a cross-sectional study with a purposive sampling technique. Data collection was conducted offline using a questionnaire administered to 182 respondents via an accidental sampling technique. The collected data were processed and analyzed using the Statistical Package for Social Science (SPSS) and Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed no significant relationship between respondents' characteristics and perceived product quality, price perception, and consumer satisfaction. Then, perceived product quality has a significant positive effect on price perception and consumer satisfaction. Price perception also has a significant positive effect on consumer satisfaction.
Keyword: consumer satisfaction, local fashion, perceived product quality, price perception

Judul: Pemurnian dan karakterisasi protein inhibitor RNA helikase virus hepatitis C
Abstrak: Hepatitis C virus (HCV) infection is the second most common chronic viral infection in the world with global prevalence. This infection is contribution to chronic hepatitis and liver cirrhosis, often leading to hepatocellular carcinoma. There is no effective drug and vaccine available against HCV. The current standard treatment, a combination of pegylated interferon-α with ribavirin, is limited by its suboptimal response rate in a significant patient population, side effects, and affordability. Therefore, development of effective drug is needed. One approach to find out the candidate of antiviral drug is to discover the inhibitor of enzyme that essential for virus replication, such as RNA helicase. Streptomyces chartreusis 5-095 produce the inhibitor of HCV RNA helicase. The aim of this study was to purify the protein inhibitor which has inhibition activity against ATPase activity of RNA helicase HCV from S. chartreusis 5-095. The supernatant of culture S. chartreusis 5-095 exhibited high inhibiton activity against ATPase activity of RNA helicase HCV (approximately 72%) at 10 days of incubation. The extracellular protein inhibitor was partially purified by procedures of precipitation with ammonium sulfate to 65% saturation and gel filtration (Sephadex G50) using methanol water solution (4:6) as an eluen. The purity of protein inhibitor was monitored by SDS PAGE. The protein inhibitor showed a relative molecular mass were estimated to be 14 kDa and increased the purity 23,08 fold than those of the crude protein. The specific activity and IC50 after purification were 13,1338 U/mg and 0,0767 mg/mL, respectively. The activity of purified protein inhibitor showed its stability over pH range from 5-8 and optimum at pH 7,4. The inhibition activity showed its stability up to 70% at temperature 100 oC. The purified protein inhibitor relatively stable its activity at storage in the range of -20 oC to room temperature for 35 days.
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