Judul: Strategi Penetrasi Pasar Produk Pasta Gigi Gambir untuk Perawatan Gigi Anak
Abstrak: Gambier can be used as antibacterial agent in kids toothpaste, substituting fluoride. The objectives of this research were to perceive consumers’ preference of kids toothpaste, people’s acceptance of the idea of the gambier toothpaste, and to formulate suitable market penetration strategy based on marketing mix for the gambier toothpaste. The research was held through survey to mothers using purposive sampling technique. Most respondents did not know the danger of fluoride intake and interested in the idea of gambier toothpaste and were willing to buy at a slightly more expensive price. Market penetration strategy was formulated based on the marketing mix. The gambier toothpaste product must focus on the efficacy and safety of the product. Main distribution channels were dentists and through personal selling. Product was promoted using electronic media by educating consumers of gambier efficacy. The price was set about Rp.5.000 to Rp.12.000 to reinforce the perception of good efficacy
Keyword: marketing mix, market penetration, kids’ toothpaste, gambier

Judul: Perilaku konsumen dalam proses keputusan pembelian pasta gigi pepsodent : kasus mahasiswa S1 Institut Pertanian Bogor
Abstrak: Pasta gigi merupakan salah satu kebutuhan yang penting bagi pemeliharaan dan kesehatan gigi dan gusi. Kesadaran masyarakat akan pentingnya kebersihan gigi membuat produsen pasta gigi sering kali mengeluarkan pasta gigi jenis baru. Hal ini dapat dilihat di pasaran, bahwa pasta gigi yang ada tidak lagi seperti pasta gigi dengan rasa segar, tetapi sudah sangat beragam macamnya. Tujuan penelitian ini adalah (1) Menganalisis proses keputusan pembelian pasta gigi Pepsodent oleh mahasiswa IPB, (2) Menganalisis tingkat kepentingan dan kepuasan mahasiswa IPB terhadap atribut-atribut pasta gigi Pepsodent dan (3) Menyusun rekomendasi kebijakan pemasaran berdasarkan perilaku mahasiswa IPB terhadap pasta gigi Pepsodent. Penelitian ini dilakukan dengan menyebarkan kuesioner kepada mahasiswa S1 Institut Pertanian Bogor tahun 2000-2004 yang tersebar di delapan fakultas. Dari masing-masing fakultas diambil sampel sebanyak 20 orang sehingga total sampel dalam penelitian ini adalah 160 orang. Data yang dikumpulkan merupakan data primer dan data sekunder. Data primer merupakan jawaban responden melalui wawancara dan kuesioner yang dibagikan. Data sekunder diperoleh dari studi literatur yang berhubungan dengan topik penelitian, yang bersumber dari PT.Unilever Indonesia Tbk selaku produsen pasta gigi Pepsodent dan berbagai instansi yang terkait seperti Departemen Perindustrian dan Perdagangan, Departemen kesehatan, internet serta literatur lainnya seperti buku-buku yang berhubungan dengan topik penelitian dan laporan-laporan penelitian sebelumnya.
Keyword: pasta gigi, perilaku konsumen

Judul: Characteristic of Overshooting Top (OT) Based on  Himawari  8  Satellite  as  a  Convective  Cloud  Feature  that  Generates  Extreme Weather in the Java Island Region
Abstrak: Overshooting Top (OT) is a feature at the top of a convective cloud that is associated with extreme weather. Research on OT in tropical Indonesia is still very limited. The existence of geostationary satellites with wide area coverage and fast frequency observations is useful for observing the fast dynamics of the OT life cycle. Therefore, this study intends to analyze the relationship between OT and extreme weather, updraft and thermodynamic conditions of OT when extreme weather occurs, the best objective method for detecting OT in the day time and night time, and the spatiotemporal distribution of OT in the tropical region of Java Island during the 2018-2021 period. Based on visual analysis using visible channel and Himawari 8 sandwich products, 87% of extreme weather events in Java were accompanied by the appearance of OT. It indicates that the presence of the OT pattern is a convection cloud pattern or feature that is closely related to extreme weather events for the Java Island region. The existence of a time lag between the appearance of OT and extreme weather events on Java Island indicates that the OT of convection cloud can be used as a precursor or nowcasting for the appearance of extreme weather. Most of the convective cloud OT features during extreme weather events on Java Island have altitude that were only able to exceed the altitude of the equilibrium level and few were able to exceed the tropopause level of 9 km – 16 km. The difference in atmospheric conditions during extreme weather events on Java Island, which is in the tropics and subtropics, is a strong and unstable convective energy condition characterized by a larger CAPE, as well as unstable KI, LI, SI and TTI values. It is offset by kinematic factors in the form of a weak vertical wind shear (bulk wind shear 0-6 km) and a higher freezing point height. The difference between extreme weather events in the Java Island region and other tropical regions compared to subtropical regions is the strong updraft speed of convection clouds. The IRW Texture COMB algorithm based on the IRW-Texture Gradient modification and the COMB algorithm shows a significant increase in quality for detecting OT and non-OT pixels in Java. Rainy days with rainfall > 50 mm/day are very common in areas with an altitude of > 500 m. On the other hand, the level of convection activity which is indicated by the presence of OT and lightning is significantly reduced in this area. OT of convective clouds appear more frequently during the DJF season and less frequently during the JJA season. OT often appears during the day time and rarely at night time. Most OTs appear in the central part, away from the south and north coasts of Java Island during the day, while OTs that appear near the south and north coasts of Java Island can appear in the morning or afternoon.
Keyword: convective clouds, extreme weather, Overshooting Tops, Himawari 8 Satellite