Judul: Mempelajari strategi bauran pemasaran industri kecil keripik di wilayah Bogor
Abstrak: Persaingan dalam dunia industri saat ini menunjukkan perkembangan yang semakin ketat. Hal ini juga dialami oleh sektor industri kecil berbasis pangan, khususnya industri kecil keripik. Selain harus bersaing dengan industri berbasis pangan lainnya, industri ini juga harus dapat bertahan di tengah maraknya persaingan industri yang sejenis. Oleh sebab itu agar dapat bertahan dalam perkembangan usahanya, industri kecil membutuhkan strategi bauran pemasaran yang tepat, artinya strategi yang diterapkan harus sesuai dengan kemampuan yang dimiliki oleh industri itu sendiri dan sesuai dengan kondisi yang sedang terjadi pada lingkungannya. Penelitian ini bertujuan untuk (1) mempelajari strategi bauran pemasaran dan pengadaan bahan baku serta kondisi umum industri kecil keripik yang berada di wilayah Bogor, dan (2) mengetahui faktor-faktor yang berpengaruh terhadap keberhasilan industri kecil keripik, dst
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Judul: Studi pengembangan pola penjualan produk industri kecil pangan di bogor dan cianjur
Abstrak: Kegiatan pemasaran yang di dalamnya terdapat kegiatan penjualan merupakan ujung tombak dari seluruh kegiatan di perusahaan. Bagi perusahaan kecil, dengan segala keterbata- sannya, masalah penjualan ini sering menghambat perkembang- an perusahaan. Banyak perusahaan kecil yang "gulung tikar" akibat kegagalan dalam usaha menjual produknya. Studi Pengembangan Pola Penjualan Produk Industri Kecil Pangan di Bogor dan Cianjur dilaksanakan untuk menelaah permasalahan di atas. Adapun tujuan dari penelitian ini adalah: 1. Mempelajari pola penjualan serta sistem pemasaran produk industri kecil pangan yang telah ada. 2. Memilih alternatif pola penjualan produk industri kecil pangan. 3. Menentukan bentuk dan dukungan kebijakan operasional oleh pemerintah dalam pengembangan pola penjualan produk industri kecil pangan...
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Judul: Thermal Characteristics and Dynamics of Tropical Cyclone over Western North Pacific Ocean: A Case Study of Typhoon Songda (Chedeng) 2011
Abstrak: The frequent occasion of Tropical Cyclone (TC) over Western North Pacific (WNP) Ocean lies from 10˚N to 26˚N and 121˚E to 170˚E. Sources of TC development come from warm ocean temperature where latent heat is released during condensation processes and subsequently concentrated in the boundary layer. Relative humidity at 850-700 hPa is responsible to produce the most intense storm. Meanwhile, weak vertical wind shear between 850-200 hPa is one of the dynamical factors that lead to the development of TC. Pressure level of 850-200 hPa is chosen to minimize the thermodynamic effect in the lower troposphere. Typhoon Songda (Chedeng in the Philippines) or TSC lasted from May 18th to 30th, 2011 and strengthened into powerful Super Typhoon stage between May 24th and 27th. Long curving track and the exhibition of all sequences of TC life cycle, TSC is then considered as an ideal case of TC. The objective of the study with case of TSC is to investigate the role of thermal characteristics and dynamics on TC intensity. The research is carried out by using Advanced Research of Weather Research and Forecasting model (WRF ARW model) version 3.3. Two domains are employed in the model. The first domain situate from 02˚N to 40˚N and 118˚E to 149˚E and cover spatial resolution () of 33.1 km. The second domain situate from 09˚N to 27˚N and 119˚E to 132˚E with of 11 km. Timestep of the model () is 120 seconds. The model is supported by the following physical parameterization, i.e., Yonsei University Scheme (YSU) in the boundary layer, Kain-Fritsch scheme (KF) in the cumulus, and WRF Single-Moment 3-class scheme in the microphysics. Initial meteorological condition prior to the formation of the cyclone is generated using WRF ARW standard-release model. Sensitivity of the model output is obtained from a selected single-parameter change scenarios, namely, 10 % to 20 % decrease and increase of wind shear initial data at 850-200 hPa, and by 10 % to 20 % decrease of relative humidity initial data at 850-700 hPa. The result showed that the negative correlations between wind shear and intensity are found in wind shear scenarios. Wind shears of 10 ms-1 which lead to strengthening of the wind intensity in the early period of Typhoon development are found in wind shear scenarios. The effect of wind shear changes on wind intensity is statistically significant in the 20 % wind shear scenarios. During mature stage, weak wind intensity occurred when wind shear increase as given in the WRF standard-release and the 20 % decreasing scenario. Different situation is found in the 20 % increasing scenario where wind shear tend to weak and lead to strong wind intensity at this stage. Meanwhile, the reduction of moisture supply at 850-700 hPa resulting from 20 % decreasing relative humidity play a major role in the weakening of wind intensity and reduces mechanical energy of the cycle process as much as 300 J kg-1.
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