Judul: Segmen Pasar, Preferensi dan Persepsi Konsumen terhadap 4P‟s Sayuran Organik. Dibimbing
Abstrak: 'Go organic' program in 2010 had positive impact on the marketing activities of organic vegetables. A kind of organic agricultural products that increasing in demand is a source of vitamins, fiber, and also as long-term health investment. These awareness is also pushed by the education and income levels. As higher the public awareness of health gives motivation to farmers to provide this organic product that free from harmful chemicals. These products offered to the market with variety of different attributes with non-organic vegetables. Therefore it is necessary to study how the market segments and preferences are formed for the organic vegetable commodity. Through software of this study were analyzed using k-means cluster and conjoint analysis. The result shows a potential consumer is housewife with adult to old age that has levels of economic well-established. The most expected preference for consumers is the kind of d vegetables, it is leaves shape, the benefit is good for healthy life, and the attribute label for most consumer attention is the 'organic' word on the packaging. Then recommendations can be given based on the results of cluster and preferences in terms of the marketing mix are: 1) Adding variety of organic vegetables and assurance; 2) Readjusting pricing strategies; and 3) Maintain continous of products, and expanded to the traditional market.
Keyword: preference, segmentation, vegetables, organic

Judul: Analisis Preferensi Konsumen Terhadap Atribut Sayuran Organik di Kota Bogor
Abstrak: Organic vegetables are now widely available in the markets; it has brought a tight inter-brand competition in the market. The increased competition will lead the organic vegetable producer to understand their costumers’ interest in buying organic vegetables offered. This study aims to identify the characteristics of the consumer and the buying decision process using descriptive analysis, and analyze attributes preferences in the organic vegetables as well as combinations of attributes that are most preferred by consumers using conjoint analysis. The attributes that will be examined includes; price, packaging, labeling, and diversity/variety of organic vegetables. The data used are primary data obtained from questionnaires to 100 respondents, analyzed using descriptive and analytical tools with the conjoint analysis software SPSS for windows. The results showed that the organic label is the most important attribute in organic vegetable products. While the combination most preferred by consumers is price 15% lower than the average price of non-organic vegetables, plastic box packaging, has an organic label, and has a lot of diversity/variety of organic vegetables.
Keyword: Consumer Preferences, Organic, Conjoint, Attributes

Judul: Infeksi Cacing Jantung Dirofilaria Immitis, Railliet & Henry, 1911 Pada Anjing
Abstrak: Cacing Dirofilaria immitis dewasa yang tinggal dalm ventrikel kanan jantung anjing, sering kali menimbulkan gejala klinis yang cukup berat. Cacing Tersebut menghasilkan mikrofilaria yang selanjutnya berkembang menjadi larva infektif dalam saluran malphigi induk semang entara, yaitu nyamuk dari genus Culex, Aedes dan Anopheles.
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