Judul: Strategi Pemasaran Wana Wisata Kartini Mantingan Kabupaten Rembang Jawa Tengah
Abstrak: Wana Wisata Kartini Mantingan terletak di Kabupaten Rembang dengan menawarkan konsep hutan wisata yang menarik. Perkembangan usaha wisata menuntut usaha Wana Wisata untuk mengembangkan dan memasarkan produk atau jasa yang dibutuhkan telah tersedia dan tentunya berbeda dari para pesaingnya. Penelitian ini bertujuan untuk menyusun alternatif strategi pemasaran yang tepat untuk dijalankan oleh Wana Wisata Kartini Mantingan dalam upaya mempertahankan dan meningkatkan posisi pasar. Data yang digunakan adalah data primer dan data sekunder. Analisis data yang digunakan untuk mengkaji lingkungan internal dengan matriks IFE dan lingkungan eksternal dengan matriks EFE. Kedua matriks tersebut digunakan dalam matriks IE yang bertujuan untuk melihat posisi perusahaan saat ini. Adapun perumusan alternatif strategi dilakukan dengan analisis SWOT. Pengambilan keputusan dalam perumusan strategi menggunakan analisis matriks QSPM. Hasil perhitungan matriks IFE diperoleh total skor sebesar 2,662 yang menunjukkan bahwa Wana Wisata Kartini Mantingan secara organisasi internal dapat dikatakan dalam kondisi rata-rata dan mampu memanfaatkan kekuatan yang dimiliki serta menutupi kelemahan dengan baik. Sedangkan hasil perhitungan matriks EFE menghasilkan skor sebesar 2,543 mengindikasikan bahwa respon yang diberikan Wana Wisata Kartini Mantingan kepada eksternal tergolong sedang dalam menjalankan strategi untuk menarik keuntungan dari peluang dan menghindari ancaman. Berdasarkan matriks QSPM yang memetakan empat alternatif strategi diantaranya : strategi SO, strategi ST, strategi WO, dan strategi ST. Strategi SO terpilih sebagai strategi terbaik dengan total bobot skor tertinggi yaitu 6,905. Strategi ini berupa mempertahankan posisi sebagai tempat wisata yang memiliki SDA potensial, lokasi strategis dan mudah dijangkau sekaligus mengikutsertakan dan bekerjasama dengan masyarakat sekitar dalam mengembangkan “kampung wisata alam, budaya dan pendidikan”.
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Judul: Studi kelayakan pengelolaan Wana Wisata Kartini Mantingan Kabupaten Rembang Jawa Tengah
Abstrak: Forest is a natural resource that has a strategic role. Therefore it has to be optimally managed such as by developing a recreation area. WWKM is one of recreation area in Rembang formerly managed by KPM Mantingan and later managed by KBM JLPL. Revenue and cost have to be pointed out in developing WWKM to determine the business feasibility This study analyze visitor characteristic and analyze WWKM business feasibility. Methods used in this study are calculate and analyze using NPV, BCR, and IRR criteria; calculate the payback period and sensitivity analysis. WWKM visitor’s characteristics are female visitors 53%, visitors from Rembang 45%, visitors with high school educated are 50%, self-employed visitors 32%, visitors with income from Rp 500.000 – Rp 1000.000 are 25%, visitors think that the ticket price is average 44%. Visitors satisfy with existing facilities 54% and visitors expected more game facilities are 38,346%. Based on feasibility analysis and taken from the entire investment with NPV Rp 223.397.974, BCR 1.117 and IRR 16.985% indicate that WWKM was an appropriate business before it was runned by KBM JLPL. It also a valuable business under KBM JLPL management with NPV Rp. 774.737.902, BCR of 1.572 and IRR of 47.697%. In fourth year ( 3 years and 8 months ) this project has refund its investment. This project is more sensitive to income decrease than cost increase. If expense raise to 58% will cause a negative NPV (Rp 11.177.040) and the NPV will down to (Rp 13.274.654) if revenue decrease to 37%.
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Judul: Mercury Toxicity and It’s Effect on Histopathology Change of Nile Tilapia (Oreochromis niloticus).
Abstrak: Nile tilapia (Oreochromis niloticus) is one of fish species that oportunity to contaminated with mercury. The effects of pollutants can damage living organisms organs and can cause death. The effects caused mercury had acute or chronic character. The aims of this study are to determine threshold and acute toxicity of mercury chloride (HgCl2) of Nile tilapia (Oreochromis niloticus), to assess the effect of mercury chloride (HgCl2) on several biometric parameters (survival, growth rate of average daily weighted, liver condition, bile and reproductive variability of Nile tilapia (Oreochromis niloticus), assess the level of damage to the histological structure of the gills, liver and kidney of Nile tilapia (Oreochromis niloticus) caused mercury chloride (HgCl2) exposure. This study was conducted from February to June 2013. Nile Tilapia (Oreochromis niloticus) were used in this study were female with average weight 20 grams or 11-13 cm length range. Toxicant materials used in this study was mercury chloride (HgCl2). Fish were reared in each aquarium 60x40x30 containing 48 liters of water. This study consists of three stages: a preliminary test, acute test, and sub-chronic test. To determine the changes in biometric condition of tilapia approximated by measuring the survival rate (SR), the growth rate of average daily weight , the content of mercury in the fish organs, hepatosomatic index (HSI), the relative bile volume (VER), gonadal soamtic index (IKG), fecundity and oocit diameter, tissue damage caused by mercury in fish organs by making histological preparations stained with hematoxylin and eosin. The median lethal concentration (96 hr, LC50) of Mercury Chloride was calculated as 1,64 mgL--1.The survival rate was highest in the control treatment (46,67 %) . Mercury chloride with concentration 0.196 mgL--1 show significant effect to changes HSI and relative bile volume, and oocyte diameter of Nile tilapia (p < 0,05). Mercury chloride with a concentration of 0,164 mgL-1 and 0,196 mgL-1 have not a significant effect on the growth rate of weight, gonadal somatic index and fecundity of Nile tilapia (p > 0,05). Mercury chloride cause damage to gills (hyperplasia, hypertrophy, proliferation and neukrosis), liver (hyperplasia, hemorhage, shrinkage of hepatocytes, proliferation and neukrosis) and kidney (hyperplasia, hemorrhage, shrinkage of the glomerulus, proliferation and neukrosis).
Keyword: Nile tilapia, Hepatosomatic indexs (HSI), histopathology