Judul: Open Collaboration dalam Peningkatan Penetrasi Pasar Creative Coworking Space ‘Conclave’.
Abstrak: ‘Conclave’ merupakan pioneer creative coworking space di Jakarta. Optimalisasi potensi open collaboration akan menjadi alat efektif untuk meningkatkan pangsa pasar ‘Conclave’. Tujuan penelitian ini : 1.Mengidentifikasi produk dan layanan yang ditawarkan ‘Conclave’ dan juga karakteristik konsumen serta mitra dalam lingkungan ‘Conclave’, 2. Mengkaji keberadaaan open collaboration untuk mempromosikan ‘Conclave’, 3. Memformulasikan strategi penetrasi pasar. Analisis deskritif, model Miles dan Huberman, dan gamechanger digunakan sebagai metode penelitian. Hasil penelitian produk dan layanan 'Conclave' yaitu working space, private office, event space dan virtual office. Karakteristik konsumen dan mitra ‘Conclave’ yaitu kelompok working dan family milenial selain itu, adanya generasi (X). Peran open collaboration ‘Conclave’ yaitu dukungan produk secara kolektif, kolaborasi yang dimediasi melalui platform online dan offline, antisipasi low barrier to entry and exit, dukungan terhadap munculnya struktur sosial yang konsisten. Formulasi penetrasi pasar dapat dirumuskan melalui gamechanger fokus terhadap dimensi mengapa, siapa, bagaimana dan apa kemudian dimplementasikan melalui bauran pemasaran 4C yaitu menekankan strategi intensif 2C currency dan conversation.
Keyword: Conclave’, Creative Coworking Space, Milenial, Open Collaboration, Penetrasi Pasar

Judul: Analysis of Decision to Rent of Co-working Spacein Jabodetabek Area
Abstrak: Deeply technological improvement and changes in working behavior, co- working space industry is projected to develop and have great potential. A survey conducted in 2018 by DailySosial and JakPat stated that the level of consumer awareness is in good, with an average of above 65% knowing the concept and be willing to use a co-working space. Researching globally, the growth of the co- working space business continues to increase both in terms of demand and supplies. Big co-working space providers such as WeWork and the competitor IWG are in the same situation is still losing money. In Indonesia, some of the issues with this business are the reduce in tenant, unstable sales and never reaches the target of revenue. This study analyzes the factors that influence the decision to rent with the influencing variables are customer motivation, reputation, reliability and convenience using the mediating variables perceived benefit and perceived cost. 259 respondents were selected by non-probability sampling on the criteria of having used with period rented from March 2022 to February 2023. Data was collected by filling out a questionnaire by online and analyzed using SEM-PLS analysis. The results that show the decision to rent is influenced by perceived benefits rather to perceived costs. Customer motivation has a significant effect on the decision to rent through the variable mediating of perceived benefit, in other result the reputation variable has no significant effect on the decision to rent from the variable mediating of perceived cost. Managerial implications based on these results are Segmentation, Targeting, Positioning (STP) analysis. Consumers of productive age 15-25 years with jobs non-BUMN and an income of < IDR 5,000,000 that also have working behavoiur dynamic can be targeted as potential consumers. In the result of psychographic segmentation, the number rental of co- workspace is greater than that of virtual offices, a clear differentiation of product and service content is required based on consumer needed for this type. Furthermore, the positioning analysis purpose to increase the perceived cost index, especially from variables that do not influence the decision to rent is reputation. Marketing strategies like are open collaboration, event marketing, and marketing communications via social media can be used as an effective and efficient instrument to promotion, massive publishing of brand image and reputation that design from each brand.
Keyword: Co-working Space, Decision to Rent, Perceived Benefits, Perceived Costs, SEM-PLS

Judul: Photosensor producing based on ferroelectric material of Ba0,5Sr0,5TiO3 doped by Ferrium Oxide (Fe2O3) on a P-Type Silicon Substate Si (100) applied as a digital camera with a single pixel image sensor
Abstrak: Thin film Ba0,5Sr0,5TiO3 (BST) doped with Fe2O3 was grown on p-type silicon substrate (100) using chemical solution deposition (CSD). It used the solvent 2-methoxyethanol with annealing temperature of 850°C and the doping treatment Fe2O3 of 2.5, 5, 7.5, 10 % of the mass formed BST. Pure BST had the highest absorption of 600 nm of light wavelength. Additions Fe2O3 moves highest absorption in the range of 560 nm. Fe2O3 addition was strengthening thin film sensitivity to the effects of light. In general, doping Fe2O3 10% was result the best absorbance and current-voltage of BST thin film. Electrical properties of thin films BST include dielectric, photoconductivity, and dissipation energy. Based on the current-voltage (I-V) analysis, pure BST and doped BST showed photodiode properties. Dielectric values obtained in the range from 23.32 to 243. Based on electrical conductivity data and energy dissipation, BST thin films have shown photodiode characteristics and are therefore suitable as light sensors. The image sensor in a digital camera is also a light sensor. This BST thin film has been scientifically proven to be a light sensor and also it can be applied as an image sensor. This is a novelty image sensor based on thin film Ba0.5Sr0.5TiO3.
Keyword: barium strontium titanate, thin film, photodiode, image sensor, digital camera