Judul: Pengaruh Bauran Pemasaran Terhadap Minat Beli Ulang Melalui Kepuasan Konsumen Susu Hilo School Di Bogor
Abstrak: PT Nutrifood Indonesia ingin memposisikan susu hilo school sebagai top brand susu berkalsium tinggi untuk anak. Oleh karena itu penelitian ini bertujuan untuk mengidentifikasi karakteristik dan proses keputusan pembelian, menganalisis pengaruh bauran pemasaran terhadap minat beli ulang melalui kepuasan konsumen susu hilo school di Bogor, menganalisis tingkat kepuasan konsumen, dan menganalisis implikasi manajerial dari hasil evaluasi bauran pemasaran. Metode analisis yang digunakan pada penelitian ini adalah Structural Equation Model (SEM) yang berfungsi untuk mengukur signifikansi dan keeratan hubungan antar variabel eksogen dengan variabel endogennya. Hasil penelitian menunjukkan bahwa seluruh bauran pemasaran 4P berpengaruh signifikan terhadap kepuasan konsumen pada taraf nyata 5 persen. Kepuasan konsumen juga berpengaruh signifikan terhadap minat beli ulang. Bauran produk merupakan variabel laten yang paling berpengaruh terhadap kepuasan konsumen. Berdasarkan tingkat kepuasan, dapat disimpulkan bahwa konsumen merasa puas terhadap kinerja bauran pemasaran dan memiliki minat untuk dapat membeli kembali susu hilo school. Berdasarkan pada implikasi manajerial, perusahaan tetap mempertahankan bahkan meningkatkan kinerja dari variabel indikator yang memiliki kontribusi terbesar sekaligus memiliki nilai kepuasan konsumen yang tinggi atau meningkatkan kinerja pada variabel indikator yang memiliki tingkat kepuasan rendah namun kontribusinya tinggi.
Keyword: high calcium milk, marketing mix, re-purchase intention, satisfaction structural equation model

Judul: Analisis Pengaruh Bauran Pemasaran Terhadap Kepuasan dan Loyalitas Konsumen Ultramilk Di Kota Bogor
Abstrak: Consumption of liquid milk in the city of Bogor has increased every years and provide lucrative business opportunities for milk producers. Ultramilk is one of the liquid milk products in packaging that is currently positioned as market leader. To become a market leader like Ultramilk, certainly needed a better and different marketing mix attributes from the competitors. Therefore, this study wants to know what kind of marketing mix attributes which gives the advantage of Ultramilk to affect customer satisfaction and loyalty. The processing of data analysis using a Structural Equation Model – Partial Least Square (SEM-PLS) method with SmartPLS 2.0 software. The results of studies using PLS can be concluded that only the product and price has a positive effect on customer satisfaction. Product, price, and place has a positive effect on customer loyalty. Satisfaction has a positive effect on customer loyalty.
Keyword: Ultramilk, satisfaction, partial least square, marketing mix, loyalty

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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