Judul: Pengaruh Brand Image Terhadap Loyalitas Konsumen Gebrag Homey Coffee and Eatery
Abstrak: Peningkatan jumlah coffee shop di Kota Bogor mengakibatkan persaingan yang semakin ketat dan menuntut pelaku usaha memiliki daya saing. Brand image menjadi salah satu dasar strategi bersaing dengan berbagai brand kompetitor dan mempertahankan loyalitas konsumen. Penelitian ini bertujuan untuk mengidentifikasi karakteristik konsumen, tanggapan konsumen mengenai brand image dan loyalitas konsumen serta menganalisis pengaruh brand image terhadap loyalitas konsumen Gebrag Homey Coffee and Eatery. Penentuan responden menggunakan metode nonprobability sampling, yaitu teknik purposive sampling pada pemilik Gebrag Homey Coffee and Eatery dan incidental sampling pada 50 orang konsumen Gebrag Homey Coffee and Eater. Pengolahan data dilakukan dengan menggunakan Microsoft Excel dan SPSS 25. Alat analisis yang digunakan adalah analisis deskriptif dan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa karakteristik konsumen sesuai dengan segmentasi Gebrag Homey Coffee and Eatery. Brand image memiliki pengaruh yang signifikan terhadap loyalitas konsumen pada Gebrag Homey Coffee and Eatery., The increasing number of coffee shops in the city of Bogor has resulted in increasingly fierce competition and requires business actors to be competitive. Brand image is one of the basic strategies to compete with various brand competitors and maintain consumer loyalty. This study aims to identify consumer characteristics, consumer responses regarding brand image and consumer loyalty and analyze the effect of brand image on consumer loyalty at Gebrag Homey Coffee and Eatery. Determination of respondents using the nonprobability sampling method, namely the purposive sampling technique on the owner of Gebrag Homey Coffee and Eatery and incidental sampling on 50 consumers of Gebrag Homey Coffee and Eatery. Data processing was performed using Microsoft Excel and SPSS 25. The analytical tools used were descriptive analysis and multiple linear regression analysis. The results of the study show that the consumer characteristics are in accordance with the Gebrag Homey Coffee and Eatery segmentation. Brand image has a significant effect on consumer loyalty at Gebrag Homey Coffee and Eatery.
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Judul: Pengaruh Experiential Marketing, Behavioural Intention, Kepuasan Konsumen dan Peranan Gender Terhadap Loyalitas (Studi Kasus : Coffee Shop di Kota Bogor)
Abstrak: Produksi kopi di Indonesia bertambah setiap tahunnya dikarenakan saat ini semakin banyak masyarakat yang memiliki kebiasaan untuk meminum kopi. Hal inilah yang mendorong berkembangnya coffee shop di kota-kota besar di Indonesia, salah satunya di Kota Bogor. Banyaknya coffee shop menjadi tantangan bagi para pengusaha untuk bersaing dan mendapatkan loyalitas konsumen. Penelitian ini bertujuan untuk meningkatkan loyalitas yaitu dengan experiential marketing, behavioural intention dan kepuasan konsumen. Alat analisis yang digunakan dalam meneliti pengaruh adalah analisis SEM (Structural Equation Modeling). Data penelitian ini didapat dari penyebaran kuesioner dengan teknik convinience sampling dan didapatkan 426 responden. Hasil uji analisis membuktikan bahwa adanya pengaruh signifikan yang positif langsung antar variabel eksogen (behavioural intention dan kepuasan konsumen) serta pengaruh tidak langsung yaitu experiential marketing dengan variabel endogen yaitu loyalitas. Selain itu, hasil penelitian pun menghasilkan bahwa perbedaan gender yaitu laki-laki dan perempuan memiliki perbedaan sikap yang berpengaruh terhadap loyalitas.
Keyword: behavioural intention, experiential marketing, gender, kepuasan konsumen, loyalitas

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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