Judul: Customer Satisfaction of Great-Based Medicines
Abstrak: Terdapat dua merek obat herbal siap minum yang menduduki posisi Top Brand di Indonesia, yaitu Tolak Angin dan Antangin. Meskipun Top Brand Index kedua merek ini berbeda, belum diketahui apakah kepuasan pelanggan, sebagai salah satu indikator yang mengindikasikan Top Brand, juga berbeda. Penelitian ini bertujuan untuk menganalisis dan membandingkan tingkat kepuasan pelanggan obat herbal merek Tolak Angin dan Antangin. Alat analisis yang digunakan dalam penelitian ini adalah analisis deskriptif, analisis Gap dan Uji T. Survey dilakukan secara daring dengan jumlah sampel penelitian sebanyak 80 responden. Hasil penelitian menunjukkan bahwa meskipun harapan pelanggan dan kinerja merek Tolak Angin dan Antangin tidak berbeda, kepuasan pelanggan Tolak Angin lebih tinggi dari pada kepuasan pelanggan Antangin. Penelitian ini menyarankan perusahaan dapat meningkatkan kinerja atribut rasa dingin, rasa hangat, rasa manis, aroma, varian, khasiat dan kegunaan, komposisi dikemasan, harga, ketersediaan produk dan iklan, karena kinerja atribut tersebut berada di bawah harapan pelanggan., Customer Satisfaction of Herbal-Based Medicinal. Supervised by ETRIYA There are two ready-to-drink herbal medicine brands that occupy the Top Brand positions in Indonesia, namely Tolak Angin and Antangin. Although the Top Brand Index of these two brands is different, it is not yet known whether customer satisfaction, as an indicator that indicates Top Brand, is also different. This study aims to analyze and compare the level of customer satisfaction of herbal medicines brand Tolak Angin and Antangin. The analytical tools used in this research are descriptive analysis, gap analysis and t-test. The survey was conducted online with a total sample of 80 respondents. The results showed that although customer expectations and performance of the Tolak Angin and Antangin brands were not different, Tolak Angin customer satisfaction was higher than Antangin customer satisfaction. This study suggests that companies can improve the performance of attributes of cold taste, warm taste, sweetness, aroma, variant, efficacy and usability, packaging composition, price, product availability and advertising, because the performance of these attributes is below customer expectations. Keywords: Brand Performance, Customer Expectations, Customer Satisfaction, Disconfirmation.
Keyword: Brand Performance, Customer Expectations, Customer Satisfaction, Disconfirmation

Judul: Price Fairness Perception on Customer Satisfaction and Loyalty of Medicinal and Aromatic Plant Products
Abstrak: Peningkatan harga produk berbahan tanaman obat dan aromatik (TOA) sejak pandemi Covid-19 memicu segmen pelanggan mempersepsikan harga produk TOA terlalu tinggi dan tidak wajar. Penelitian ini bertujuan untuk menganalisis persepsi kewajaran harga terhadap kepuasan dan loyalitas pelanggan. Penelitian ini mengumpulkan data secara daring dari 191 responden di Jabodetabek yang pernah membeli dan mengonsumsi produk TOA secara rutin. Penelitian dilaksanakan pada bulan April hingga Juli 2023. Data penelitian diolah menggunakan Structural Equation Modeling - Partial Least Square (SEM-PLS) dan analisis multigrup. Hasil penelitian ini menunjukkan bahwa referensi harga berpengaruh positif signifikan terhadap kewajaran harga produk TOA. Sementara kewajaran harga berpengaruh positif signifikan terhadap kepuasan dan loyalitas pelanggan produk TOA secara langsung. Kepuasan pelanggan juga memediasi pengaruh kewajaran harga terhadap loyalitas pelanggan secara positif signifikan. Hasil penelitian ini juga menunjukkan bahwa reputasi merek melemahkan pengaruh kewajaran harga terhadap kepuasan pelanggan. Penelitian ini juga membuktikan terdapat perbedaan yang signifikan pada pengaruh kewajaran harga terhadap kepuasan pelanggan produk TOA antara kelompok pelanggan dengan kepercayaan terhadap jenis pengobatan yang berbeda dan tujuan konsumsi yang berbeda., The increase in prices of medicinal and aromatic plant (MAP) products since the Covid-19 pandemic has triggered the customer segment to perceive the price of MAP products as too high and unfair. This study aimed to analyze the perception of price fairness on customer satisfaction and loyalty. This study collected data from 191 online respondents in Jabodetabek who had bought and consumed MAP products regularly. The research was conducted from April to July 2023. The research data were processed using Structural Equation Modeling - Partial Least Square (SEM-PLS) and multigroup analysis. The results of this study showed that the reference price has a significant positive effect on the fairness of MAP product prices. Meanwhile price fairness has a significant positive effect on customer satisfaction and loyalty of MAP products directly. Customer satisfaction also mediates the effect of price fairness on customer loyalty in a significant positive way. The results also showed that brand reputation weakens the effect of price fairness on customer satisfaction. This study also proved that there are significant differences in the effect of price fairness on customer satisfaction of MAP products between customer groups with different types of trust on treatment preference and different purpose of consumption.
Keyword: Produk TOA, Kewajaran Harga, Kepuasan, Loyalitas, SEM-PLS

Judul: Biology and ecology of the buffalo fly, haematobia exigua de meijere (diptera:muscidae)
Abstrak: The life history of the buffalo fly was observed at room temperature of 27°-29.5°C and at a relative humidity of 48-68 percent. The eggs hatched after 17-22 hours, with an average of 18 hours. First instar larvae measured 1.25 + 0.16 mm long and 0.27 + 0.037 mm wide. reach the second larval stage. It took 6-12 hours to the second instar larvae measured 2.676 +0.187 mm long and 0.353 +0.028 mm wide. The second instar took about 12-24 hours to reach the third larval stage. The third instar measured 6.833 + 0.189 mm long and 0.919 + 0.051 mm wide. It took about 2-3 days for the third instar to become pupae. Duration of the pupal stage was about 5-7 days before the adults emerged. Under laboratory condition, the buffalo fly completed its life cycle in 9.5 to 10.5 days, whereas under field condition it took 9-14 days with an average of 10.5 days. The growth ratio which was based on the measurements of the cephalo-pharyngeal skeleton of each instar was 1.797. The preoviposition period was 8-12 days and mating usually occurred on the 6th or 7th day. The longevity of the male was 29 days, whereas it was 32 days in the female. The range of egg production under laboratory condition was between 20-139 per female fly. The belly and hind legs of the carabao were the most preferred habitat either during cloudy and cool dry or shiny and warm day. When the weather was clear and the carabao was in the shade, the flies tended to be more distributed particularly on the shoulder, dewlap, back and horns. The carabaos had relatively fewer Musca sp. and Stomoxys calcitrans than cattle; never the less carabaos had a higher infestation of buffalo fly than cattle. Oviposition occured either during the day or night but the buffalo flies were more active during the night than in the day time. The effect of various lengths of exposure time of manure in relation to the oviposition was profound. observed, the maximum number of the buffalo flies was occurred when the dung was exposed for 30 minutes. With increasing time of exposure the number and variety of insects also increase. It was evident that Sepsidae and psychodidae were the most dominant insects emerging from the dung. The number of buffalo flies also increased with increasing
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