Judul: Persepsi Konsumen Mengenai Desain Kemasan Dan Brand Image Ultramilk
Abstrak: Beside 4P as marketing principle, there is still one necessary element, “packaging”, as the fifth element of marketing principle. The roles of packaging are not only to protect and become product container, but also as a medium to promote or inform to consumer. This research analyzed UltraMilk package design produced by PT. Ultrajaya Milk Industry and Trading Company Tbk. This research aimed to: (1) identify PT.Ultrajaya Milk Industry and Trading Company Tbk. on the making of UltraMilk packaging design to set up Ultramilk brand image, (2) identify relationship between consumer characteristics and consumer perception towards UltraMilk, (3) analyze conformity between company‟s perception and consumer perception about Ultramilk packaging, (4) analyze UltraMilk brand image on consumer mind. This research used quantitative approach. Quantitative approach research is supported by quantitative and qualitative data collection methods. Qualitative method executed by in-depth interview and observation, and quantitative method by questioner. This research used primary data‟s and secondary data‟s. Result shown that there‟s no correlation between consumer characteristics and consumer perception toward graphic elements on packaging design; and packaging design, especially graphic elements has significant role to set up consumer perception and UltraMilk brand image on consumer mind.
Keyword: 

Judul: Analisis Kepuasan Konsumen terhadap Atribut Elemen Desain Kemasan Susu Pasteurisasi FaPet
Abstrak: Packaging is one of the marketing communication tools and it also can be used as promotion media for product. The interested package is combination of various packaging design element attribute such as package design anatomy, graphic system, special color, typography, and legal aspect that to be at one to get attention from consumer. Packaging of agriculture product, for example FaPet Pasteurize milk which produced by PT D-Farm Agriprima, still lose looks and need to developed in order to increasing product sale. To achieve that, PT D-Farm Agriprima needs to pay attention for its consumer satisfaction by developing strategy of package design. Intention of this research are to analyze consumer satisfaction level of package design of FaPet Pasteurize milk and to formulating repairs strategy of FaPet Pasteurize milk package design based on attribute of package design element. Research began at April until May 2010. This research applies descriptive analysis, Customer Satisfaction Index (CSI), and Importance Performance Analysis (IPA). Based on research, consumer has satisfied with FaPet Pasteurize milk package design, but PT D-Farm Agriprima needs to increase consumer satisfaction by repairing several attribute of package design element such as inclusion explanation of net product, inclusion production code and expired date, clearly font writing on package of product, inclusion of “Halal” label and product register number those has performance level under the consumer’s expectation.
Keyword: 

Judul: Penyusunan Overlap Graph menggunakan Suffix Tree pada DNA Sequence
Abstrak: The DNA sequence assembly is very important in genome analysis. This step aims to reconstruct contigous DNA fragment (contigs) from short fragment by concatenating fragments based on the overlap region among them. This method employs overlap graph for solving the problems. In this graph, nodes represent fragments and edges represent overlap. This research developed a software for constructing overlap graph using suffix tree. The evaluation was conducted by measuring the number of nodes, number of edges, and the execution time in many values of minimum overlap. The minimum overlap is defined as the minimum length of substring which is considered as the overlap region between two fragments. The evaluation results showed that the number of nodes, the number of edges, and the execution time were increased with the decreasing of the minimum overlap value.
Keyword: