Judul: Pengaruh Kekuatan Sosial Teman Sebaya terhadap Keinginan Pembelian Produk Fesyen pada Remaja di Kabupaten Bogor
Abstrak: The teens market is a potential market segment that plays a big role in growing the fashion industry. During adolescence, peers have a big influence to their purchase intention. Therefore, it becomes very important for marketers to know how peers influence teenagers in terms of purchase intention. This research aims to analyze whether there is a significant influence from peer’s social power (expert power, legitimate power, referent power, reward power, coercive power) to teenager’s purchase intention for fashion products. The method used in this research is using linear regression analysis which was computed using SPSS 19 software. The results of this research show that expert power,reward power, and legitimate power significantly influence teenager’s intention to buy fashion products.
Keyword: Bogor Agricultural University (IPB), teenagers., social power, purchase intention, peers, fashion products

Judul: Pengaruh Social Media Marketing terhadap Minat Beli Produk Fashion Distro Flashy.
Abstrak: Perkembangan teknologi internet turut menciptakan persaingan bisnis sehingga perusahaan dituntut untuk menciptakan strategi pemasaran yang kuat, salah satunya melalui Social Media Marketing. Social Media Marketing digunakan oleh banyak perusahaan, salah satunya industri fashion. Fashion merupakan salah satu subsektor yang mendominasi di Indonesia. Penelitian ini bertujuan untuk mengidentifikasi karakteristik followers, menganalisis pengaruh Social Media Marketing terhadap minat beli produk fashion distro Flashy, dan menganalisis dimensi Social Media Marketing yang paling berpengaruh terhadap minat beli produk fashion distro Flashy. Pengumpulan data dilakukan dengan melalui alat bantu kuesioner kepada 100 followers social media Flashy. Analisis data pada penelitian ini dilakukan dengan menggunakan metode analisis deskriptif dan Structural Equation Modelling Partial Least Square (SEM PLS). Hasil penelitian ini menunjukkan bahwa Social Media Marketing berpengaruh positif terhadap minat beli produk fashion Flashy. Pada penelitian ini juga dapat diketahui bahwa Flashy sebaiknya lebih fokus untuk menggunakan instagram karena mayoritas responden lebih memilih mengakses instagram.
Keyword: distro, minat beli, Social Media Marketing, Structural Equation Modeling (SEM)

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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