Judul: The Marketing Strategies for Indonesian Mango in International Market
Abstrak: Mango is one of the Indonesian leading tropical fruit with high production volumes, ranks seventh largest in the world that is 2,131,139 tons in 2011. Nevertheless, the export volume is very low at only 1,485 tons in 2011 with the main markets for Indonesian mango are the Middle East and Singapore. Indonesia has a chance to enhance the export volume considering the potential of mango production and world market nowadays. Therefore this study was aimed 1) to describe the characteristics of mango production and marketing in Indonesia, 2) to study the internal and external factors affecting Indonesian mango exports, and 3) to formulate strategies for enhancing the mango marketing in the international market. The data used was primary and secondary data. Gedong gincu and Arumanis were chosen among other varieties because both are the exported varieties. Data were collected on May-August 2012 by observation and inerview using questioner to nine for SWOT matrix and five for AHP respondents. Respondents consisted of farmers in Cirebon and Indramayu; exporters in Cirebon and Probolinggo; fruit exporter association, government, and researchers. Analysis tools used were: 1) Internal Factor Evaluation Matrix, External Factor Evaluation Matrix, and Internal-External Matrix, 2) Strength Weakness Opportunity Threat Analysis, and 3) Analytical Hierarchy Process (AHP). Mango cultivation is generally carried out by small-scale and farmyard farmers conventionally with simple maintenance management, resulting on a diverse quality. Marketing chain for the export market is quite short, farmers directly to exporters and farmers to exporters through collectors. There were few cooperation (contract farming) between farmers and exporters in the mango supply and the support for production. The results showed that total score of IFE matrix was 2.103 and total score of EFE matrix was 2.893. The combination of both results placed the competitive position of Indonesian mangoes in the second cell, that was grow and build cell. Recommendations to improve the marketing of Indonesian mango in international market were to implement standardization of mango orchard, increased cooperation between exporters and farmers, and developed "one stop service" center per region to produce and assure the availability of high quality fruit that could meet international market demand.
Keyword: AHP, international market, mango, marketing strategy, SWOT

Judul: The Marketing Strategies for Indonesian Mango in International Market.
Abstrak: Mango is one of the Indonesian leading tropical fruit with high production volumes, ranks seventh largest in the world that is 2,131,139 tons in 2011. Nevertheless, the export volume is very low at only 1,485 tons in 2011 with the main markets for Indonesian mango are the Middle East and Singapore. Indonesia has a chance to enhance the export volume considering the potential of mango production and world market nowadays. Therefore this study was aimed 1) to describe the characteristics of mango production and marketing in Indonesia, 2) to study the internal and external factors affecting Indonesian mango exports, and 3) to formulate strategies for enhancing the mango marketing in the international market. The data used was primary and secondary data. Gedong gincu and Arumanis were chosen among other varieties because both are the exported varieties. Data were collected on May-August 2012 by observation and inerview using questioner to nine for SWOT matrix and five for AHP respondents. Respondents consisted of farmers in Cirebon and Indramayu; exporters in Cirebon and Probolinggo; fruit exporter association, government, and researchers. Analysis tools used were: 1) Internal Factor Evaluation Matrix, External Factor Evaluation Matrix, and Internal-External Matrix, 2) Strength Weakness Opportunity Threat Analysis, and 3) Analytical Hierarchy Process (AHP). Mango cultivation is generally carried out by small-scale and farmyard farmers conventionally with simple maintenance management, resulting on a diverse quality. Marketing chain for the export market is quite short, farmers directly to exporters and farmers to exporters through collectors. There were few cooperation (contract farming) between farmers and exporters in the mango supply and the support for production. The results showed that total score of IFE matrix was 2.103 and total score of EFE matrix was 2.893. The combination of both results placed the competitive position of Indonesian mangoes in the second cell, that was grow and build cell. Recommendations to improve the marketing of Indonesian mango in international market were to implement standardization of mango orchard, increased cooperation between exporters and farmers, and developed "one stop service" center per region to produce and assure the availability of high quality fruit that could meet international market demand.
Keyword: AHP, international market, mango, marketing strategy, SWOT

Judul: Enteric Collibacillosis Pada Anak Babi Baru Lahir: Patogenesa dan Perubahan-Perubahan Patologisnya
Abstrak: Diare disebabkan oleh infeksi bakteri Escherichia coli pada anak-anak babi baru lahir yang peka terhadap en terotoksin produk bakteri tersebut. Dikenal sebagai colibacillosis. Patogenesa dari colibacillosis anak babi baru lahir adalah (1) infeksi oleh E. coli patogen, (2) proliferasi E. coli di lumen usus halus, (3) produksi dan pelepasan enterotoksin, dan (4) aktifitas toksin pada usus halus. Dalam proses proliferasi, adanya antigen pili K88 sangat penting karena memungkinkan bakteri perlekatan dengan epitel mucosa usus halus. mengadakan Setelah ko lonisasi dan proliferasi segera toksin dilepaskan. Akti- fitas toksin menginduksi sekresi yang berlebihan dari u- sus sehingga banyak cairan yang dikeluarkan ke lumen usus. Hal ini mengakibatkan banyak cairan dan elektrolit hilang sehingga timbul diare, dehidrasi dan asidosis yang sering menyebabkan kematian. Perubahan-perubahan patologis yang umum adalah dis tensi usus halus, dilatasi lambung dan infark pada kurva- tura mayor. Perubahan-perubahan histologis yang terjadi adalah enteritis hemorrhagica acuta, oedem dan kongesti pembuluh darah di lamina propria, akumulassi leukosit inti polimorf, sel monosit, dan inti sel mengalami piknosis Thrombus pada vena dan degenerasi serta desquamasi sel epitel usus….
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