Judul: Studi Kasus Mahasiswa Komunikasi dan Pengembangan Masyarakat Institut Pertanian Bogor Terhadap Iklan Produk Indomie
Abstrak: The purposes of this research were to know about consumer attitude of product which have been advertised on television, and analyze the internal and external factors that influencing the consumer attitude. The advertisement which has been analyzed on this research was the Indomie’s advertisement. The research method was quantitative research and sampling method was simple random sampling. Result shows that the respondents have high scores of attitude at cognition, affection, and conation level. Internal factors or the characteristic of consumer didn’t influence the attitude well. The frequency of watching television and experience level had a low relation with consumer attitude, and income level was not related with consumer attitude. External factors or the design of advertisement influenced the attitude well. The advertisement’s design such as attraction, comprehension, acceptability, and self involvement were related with consumer attitude.
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Judul: Faktor-Faktor Yang Mempengaruhi Sikap Konsumen Terhadap Produk Yang Diiklankan Di Televisi : (Studi Kasus Mahasiswa Komunikasi dan Pengembangan Masyarakat Institut Pertanian Bogor Terhadap Iklan Produk Indomie)
Abstrak: The purposes of this research were to know about consumer attitude of product which have been advertised on television, and analyze the internal and external factors that influencing the consumer attitude. The advertisement which has been analyzed on this research was the Indomie’s advertisement. The research method was quantitative research and sampling method was simple random sampling. Result shows that the respondents have high scores of attitude at cognition, affection, and conation level. Internal factors or the characteristic of consumer didn’t influence the attitude well. The frequency of watching television and experience level had a low relation with consumer attitude, and income level was not related with consumer attitude. External factors or the design of advertisement influenced the attitude well. The advertisement’s design such as attraction, comprehension, acceptability, and self involvement were related with consumer attitude.
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Judul: Cycle Hamilton pada Graf Lengkap, Graf Regular, dan Graf 2-Connected 4-Regular Berorder Kurang dari Sepuluh
Abstrak: Suatu graf disebut graf Hamilton apabila graf tersebut memuat cycle Hamilton, yaitu cycle yang melewati setiap vertex tepat satu kali. Menentukan keberadaan cycle Hamilton pada suatu graf dapat menggunakan syarat cukup yang berupa teorema-teorema yang telah diperkenalkan sejak tahun 1950-an. Beberapa syarat cukup yang dibahas dalam karya ilmiah ini adalah syarat cukup yang berhubungan dengan graf lengkap dan graf regular. Suatu graf lengkap berorder 𝑛������ ≥ 3 dan graf r-regular berorder 𝑛������ ≤ 2𝑟������ + 1 merupakan graf Hamilton, Karena kedua graf tersebut memuat cycle Hamilton. Selanjutnya, syarat cukup tersebut digunakan untuk menentukan keberadaan cycle Hamilton pada graf 2-connected 4- regular berorder kurang dari 10.
Keyword: graf Hamilton, graf regular, graf lengkap, graf 2-connected 4-regular