Judul: Analisis strategi pemasaran Oz Corner cafe Bogor
Abstrak: Many restaurants offering a wide variety of excess products, it’s causing the consumers to choices many culinary places. It shows the tigth level of competition which is getting tougher with the development of a massive number of restaurant in Bogor. The one restaurants which involve in the competition is Oz Corner Café. Purpose of this study is to formulate and recommended the best strategy. The results of the calculation of the internal factor evaluation matrix and a matrix that is 2.543 by 2.541 external factors put the company on five quadrans that hold and maintain. Appropriate strategy for these positions is an intensive strategy of market penetration, market development and product development. SWOT analysis produced four alternative strategy is to do with a vigorous campaign, using modern kitchen appliances, to penetrate the market “student” to make the student’s package, repair of modify the products and add entertainment facilities as well as the efficiency of the total cost. Results of calculation of QSPM established that the most important strategies to be applied at the Oz Corner Café is doing a promotion with a vigorous, modern kitchen using equipment with a total value of attractiveness of 6.224.
Keyword: businees development., QSPM matrix, SWOT matrix, IE matrix, EFE matrix, IFE matrix, restaurants

Judul: Analisis Strategi Pemasaran Cafe Terminal O Bogor.
Abstrak: Cafe Terminal O merupakan bisnis kuliner baru yang menawarkan fasilitas dan kenyamanan pelanggan sebagai poin utamanya. Persaingan di dunia bisnis makanan di kota Bogor membuat Cafe Terminal O harus lebih cermat dalam menentukan strategi pemasaran yang akan digunakan. Tujuan penelitian ini adalah memperoleh rekomendasi strategi pemasaran terbaik bagi Cafe Terminal O. Penelitian ini dilakukan dengan alat analisis deskriptif, analisis faktor internal dan eksternal (IFE dan EFE), matriks IE, matriks SWOT, QSPM serta BMC untuk implikasi manajerial. Hasil penelitian menunjukan bahwa posisi Cafe Terminal O berada pada sel IV pada matriks IE dengan nilai IFE 3,77 dan nilai EFE 2,58 yang berarti dalam keadaan tumbuh dan bina. Strategi pemasaran yang sesuai adalah penetrasi pasar, pengembangan produk, pengembangan pasar, dan strategi integrasi. Berdasarkan hasil QSPM urutan strategi pemasaran terpilih yaitu pengembangan produk (6,53), strategi integrasi (6,42), penetrasi pasar (5,80) dan pengembangan pasar (4,81). Cafe sebaiknya dilengkapi dengan hotspot mikrotik, dekorasi yang nyaman dan perubahan layout.
Keyword: QSPM, pemasaran, SWOT, matriks IE

Judul: Pengujian Virus Newcastle Disease Gen VII Isolat Lapang Sebagai Virus Standar Pada Uji Tantang Vaksin
Abstrak: This study was conducted to determine the standard of Newcastle disease virus Gene VII field isolate as a virus challenge to vaccine test. A virus suspension that has previously been tested by HA test then titrated with EID50 using 30 Specific Pathogen Free (SPF) of 10 day old chicken embryonated eggs. In addition, chicken lethal dose50 (CLD50) test were used to determine the virus titer that could cause 50% death of the chicken population. The CLD50 test was used 25 day-old-chickens (DOC) divided into 5 groups. The virus was diluted from 10-1 to 10-8. The 104 to 10-8 dilution of NDV was infected to every group of chicken via eyedrop and intranasal with 0.1 ml/chicken dosage. Haemagglutination test showed that the allantoic fluid were contain high titers of NDV is 512 HAU. The infective NDV that had been titrated by EID50 test showed the virus titers is 109 EID50/0.1 ml or 1010 EID50/ml and the virus titers of CLD50 test e.i 106.48 CLD50/0.1 ml or 107.48 CLD50/ml. These results can be concluded that the NDV Gene VII field isolates were most appropriate to be used as a standard virus to vaccine test
Keyword: Newcastle Disease Virus Gene VII, HA tes, EID50 test, CLD50 test