Judul: Strategi Peningkatan Brand Awareness Kuassa pada Pasar Domestik
Abstrak: Kuassa merupakan perusahaan yang berkembang pada bidang perangkat lunak, lebih tepatnya pada sound engineering software. Dengan banyaknya perusahaan yang berkembang dalam bidang audio processing dan meningkatnya produksi musik, maka akan semakin banyak juga pesaing dari berbagai perusahaan. Menurut Widiansyah (2003) strategi manajamen berbasis kearifan lokal bisa dijadikan suatu strategi usaha untuk menciptakan nilai produksi dan investasi perusahaan. Tujuan dari penelitian ini adalah menganalisa mengenai strategi pemasaran perusahaan Kuassa dan memberikan solusi baru untuk perusahaan dalam meningkatkan kesadaran merek Kuassa. Pada penelitian ini, penulis menggunakan metode segmenting, targeting, and positioning, piramida brand awareness, bauran pemasaran 4C dalam menganalisis. Data yang digunakan pada penelitian ini adalah data primer dan data sekunder. Data terdiri dari studi literatur, wawancara, observasi, dan penyebaran kuesioner. Hasil penelitian ini didapatkan hasil bahwa strategi pemasaran yang telah dilakukan oleh Kuassa masih belum membantu perusahaan dalam meningkatkan awareness masyarakat dimana hal ini terlihat dari belum berkembangnya penjualan dari Kuassa pada ranah lokal., Kuassa is a software company, more precisely in sound engineering software. With so many companies developing in the field of audio processing and the increasing in music production, there will be more and more competitors from various companies. According to Widiansyah (2003) a management strategy based on local wisdom can be used as a business strategy to create production value and company investment. The purpose of this study is to analyze the marketing strategy of the Kuassa company and provide new solutions for the company in increasing the brand awareness of the Kuassa brand. In this study, the author use the method of segmenting, targeting, and positioning, brand awareness’s pyramid, and 4C marketing mix. The data used in this study are primary data and secondary data. Whereas this data consists of literature studies, interviews, observations, and distributing questionnaires. Based on the result of the research, it can be concluded that Kuassa’s marketing strategy are not efficient enough to helps the company’s awareness. This can be concluded based on Kuassa’s sales in Indonesia.
Keyword: STP, Brand Awareness, Sound engineering software, Marketing Mix 4C, Kuassa

Judul: The Optimizing Digital Marketing To  Increase Brand Awareness Sudut Lombok
Abstrak: Perkembangan teknologi yang berkembang kian pesat dimanfaatkan oleh perusahaan untuk melakukan aktivitas digital marketing. Sudut Lombok memanfaatkan pemasaran digital dalam meningkatkan brand awareness kepada pelanggan potensial. Adapun tujuan penelitian ini dilakukan adalah (1) Mengidentifikasi strategi digital marketing yang telah dilakukan oleh Sudut Lombok dalam membangun brand awareness, (2) Mengukur tingkat brand awareness Sudut Lombok pada pelanggan potensial, (3) Menentukan solusi usulan penerapan strategi digital marketing yang tepat dalam meningkatkan brand awareness. Penelitian ini menggunakan bauran pemasaran 4C dalam mengidentifikasi aktivitas pemasaran Sudut Lombok serta piramida brand awareness untuk mengukur tingkat brand awareness. Hasil dari penelitian dapat diketahui strategi digital marketing, tingkat brand awareness serta solusi digital marketing yang tepat dengan mengoptimalisasi media pemasaran yang digunakan oleh Sudut Lombok., The development of technology that is growing rapidly is utilized by companies for digital marketing activities. Sudut Lombok is one of the businesses that utilize digital marketing to increase brand awareness to potential customers. The purpose of this research is (1) Identifying digital marketing strategies that have been carried out by Sudut Lombok in building brand awareness, (2) Measuring the level of brand awareness of Sudut Lombok in potential customers, (3) Determining the solution proposed implementation of the right digital marketing strategy in increasing brand awareness. This study used the marketing mix 4C in identifying Sudut Lombok marketing activities and used the brand awareness pyramid to measure the level of brand awareness of Sudut Lombok. The results of the research can be known digital marketing strategies, level of brand awareness and the right digital marketing solutions by optimizing the marketing media used by Sudut Lombok.
Keyword: brand awareness,, brand awareness pyramid, digital marketing, marketing mix 4C

Judul: Pengujian Virus Newcastle Disease Gen VII Isolat Lapang Sebagai Virus Standar Pada Uji Tantang Vaksin
Abstrak: This study was conducted to determine the standard of Newcastle disease virus Gene VII field isolate as a virus challenge to vaccine test. A virus suspension that has previously been tested by HA test then titrated with EID50 using 30 Specific Pathogen Free (SPF) of 10 day old chicken embryonated eggs. In addition, chicken lethal dose50 (CLD50) test were used to determine the virus titer that could cause 50% death of the chicken population. The CLD50 test was used 25 day-old-chickens (DOC) divided into 5 groups. The virus was diluted from 10-1 to 10-8. The 104 to 10-8 dilution of NDV was infected to every group of chicken via eyedrop and intranasal with 0.1 ml/chicken dosage. Haemagglutination test showed that the allantoic fluid were contain high titers of NDV is 512 HAU. The infective NDV that had been titrated by EID50 test showed the virus titers is 109 EID50/0.1 ml or 1010 EID50/ml and the virus titers of CLD50 test e.i 106.48 CLD50/0.1 ml or 107.48 CLD50/ml. These results can be concluded that the NDV Gene VII field isolates were most appropriate to be used as a standard virus to vaccine test
Keyword: Newcastle Disease Virus Gene VII, HA tes, EID50 test, CLD50 test