Judul: Pengaruh Kualitas Produk dan Store Atmosphere Terhadap Keputusan Pembelian Konsumen di Restoran Macaroni Panggang Bogor.
Abstrak: Bisnis restoran di bidang kuliner saat ini sedang berkembang pesat di daerah Bogor. Hal ini ditunjukan dari semakin banyak restoran baru yang menawarkan produk dan pelayanan yang beragam. Semakin meningkatnya jumlah restoran di kota Bogor, pelaku bisnis dituntut untuk menghadapi persaingan yang semakin ketat dalam menarik konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan store atmosphere terhadap keputusan pembelian konsumen di Restoran Macaroni Panggang Bogor. Penelitian menggunakan analisis deskriptif dan analisis Structural Equation Modeling (SEM) melalui pendekatan Partial Least Squares (PLS). Hasil Penelitian ini menunjukan bahwa kualitas produk berpengaruh langsung sebesar 0.58% terhadap keputusan pembelian, sedangkan store atmosphere juga berpengaruh langsung sebesar 0.22% terhadap keputusan pembelian.
Keyword: keputusan pembelian, kualitas produk, store atmosphere, Structural Equation Modeling (SEM)

Judul: Pengaruh Store Atmosphere dan Mutu Produk Terhadap Keputusan Pembelian Konsumen di The Teras Dara Restaurant & Lounge Kota Bogor
Abstrak: Peningkatan jumlah restoran di Bogor, menjadi fokus perhatian pihak Teras Dara untuk tetap bertahan dan menarik pelanggan dalam persaingan yang ketat. Penelitian ini dilakukan untuk mengetahui pengaruh store atmosphere dan mutu produk terhadap Keputusan Pembelian Konsumen di The Teras Dara Restaurant & Lounge Kota Bogor. Penelitian menggunakan analisis deskriptif dan analisis Structural Equation Modeling(SEM) melalui pendekatan Partial Least Squares (PLS). Hasil penelitian menunjukkan bahwa store atmosphere berpengaruh langsung sebesar 38.9% terhadap keputusan pembelian. Sedangkan mutu produk juga berpengaruh langsung sebesar 38% terhadap keputusan pembelian.
Keyword: mutu produk, keputusan pembelian, store atmosphere, Structural Equation Modeling (SEM)

Judul: Hybrid solar cells of ZnO nanoparticles/chlorophyll was modified metal ions (Zn2+ and Cu2+ )
Abstrak: Zinc Oxide (ZnO) is a n-type semiconductor with a wide the energy band (Band Gap) is 3.37 eV at room temperature and 3.34 eV at low temperature with a large exiton binding energy is 60 meV. ZnO has been synthesized by hydrothermal method, resulting in a decrease in particle size over the duration of the hydrothermal changes. Crystallographic structure of ZnO were characterized using XRD, has shown the characteristic pattern of a hexagonal wurtzite structure, the crystallite size increases to changes in particle size. Changes in particle size has also led to a change in the absorption peak of ZnO as has been demonstrated posted under test using the optical properties of UV-Vis spectrophotometer. Changes of this uptake has also led to changes in the energy band gap, which increases its band gap energy of the particle size. In electronic applications, especially in solar cells. Chlorophyll is considered less effective, because of their very nature are easily degraded as a result of several reactions which are acid, lighting and temperature. The results of the stability test using a halogen lamp 34 W/m2 for 5 hours, that the substitution of chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form more stable than natural chlorophyll. The characterization of the optical properties, the combination of ZnO / chlorophyll in the form of hybrid films has led to a shift in the absorption region of ZnO becomes more widely from the UV to Visible. ZnO/chlorophyll has absorption range of 350-515 nm, ZnO / Zn-feofitin 332-401 nm and 332-632 nm for Cu-feofitin. The combination of ZnO/chlorophyll and CuSCN as a solid electrolite in hybrid solar cell, a modified chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form a more stable I-V curve. It is characterized by its fill factor value greater than natural chlorophyll. Nevertheless, solar cells with natural chlorophyll has been able to produce higher efficiency values of chlorophyll were substituted.
Keyword: Hydrothermal, ZnO/Chlorophyll modified, Hybrid Solar Cell