Judul: Analisis Pengaruh Brand Equity terhadap Repurchase Intention Produk Bakmi Mewah di Kota Bandung
Abstrak: PT. Mayora Indah Tbk. adalah salah satu perusahaan yang bergerak di bidang industri fast moving consumer goods sejak tahun 1977. Pada awal tahun 2016, PT. Mayora Indah Tbk. meluncurkan produk mie siap saji dengan merek Bakmi Mewah. Tujuan penelitian ini adalah mengidentifikasi ekuitas merek pada produk Bakmi Mewah, mengidentifikasi minat beli ulang konsumen pada produk Bakmi Mewah, serta menganalisis pengaruh ekuitas merek terhadap minat beli ulang konsumen pada produk Bakmi Mewah. Penelitian ini menggunakan metode survey dengan teknik pengumpulan data kuesioner. Metode pemilihan sampel yang digunakan adalah metode non probability sampling dengan menggunakan teknik purposive sampling. Alat analisis yang digunakan adalah analisis deskriptif dan structural equation modeling (SEM) menggunakan SmartPLS. Hasil penelitian ini, yaitu: (1) Konsumen didominasi oleh konsumen perempuan dengan usia antara 21-25 tahun dengan status belum menikah dan memiliki pekerjaan sebagai pelajar/mahasiswa dengan pendapatan rata-rata per bulan kurang dari Rp 2.000.000; (2) Tanggapan konsumen mengenai ekuitas merek dan minat beli ulang dapat dikategorikan baik; dan (3) Ekuitas merek mempunyai pengaruh yang positif terhadap minat beli ulang.
Keyword: Bakmi Mewah, brand equity, repurchase intention, SEM

Judul: Analysis Elements of Brand Equity Brownies Buying Decision Against Amanda (Case Study In the Ministry of Industry)
Abstrak: Marketing is essentially an activity that builds brands in the minds of consumers. Where is the power of the brand itself lies in its ability to influence consumer behavior to make the buyer. Brand awareness is one element of brand equity is very important, with the brand awareness of the brand will be better known by consumers. Strong brand equity can be formed through brand awareness (brand awareness), brand association (brand association), perception of quality (perceived quality) and brand loyalty (brand loyalty). The stronger the brand equity of a product, the more powerful consumer confidence in the decision making process. The purpose of this study are to: 1. Know and analyze and measure the influence of brand equity consists of brand awareness, perceived quality, brand associations and brand loyalty on purchase decisions for souvenirs at the Ministry of Industry. 2. Know and analyze the brand equity which is the most dominant influence purchasing decisions souvenirs Amanda Brownies Location of research conducted at the Ministry Perindustian a way to give questionnaires to pagawai who had returned from Bandung, and then selected 100 respondents who used research. The analysis used in this study Validity and Reliability, Descriptive Analysis, Analysis of test T (Inpedendent-Sample T-Test), Spearman Rank Correlation Test, Importance Performance Analysis (IPA).
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Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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