Judul: Pengaruh Co-Branding Es Krim Wall’s Buavita Terhadap Keputusan Pembelian Konsumen.
Abstrak: Pertumbuhan bisnis makanan dan minuman di Indonesia pada tahun 2016 meningkat (7,8%). Hal tersebut dapat dilihat dari banyaknya jenis produk dengan merek (brand) yang beraneka ragam. Produsen dari sebuah industri makanan dan minuman harus menciptakan merek (brand) yang unik dan dapat diterima oleh konsumen. Co-branding merupakan strategi penggabungan dua merek (brand) atau lebih dari produk yang berbeda dengan tujuan untuk meningkatkan nilai dari suatu merek (brand) dan menjalin kerja sama dengan aliansi lainnya. Produk yang sudah melakukan strategi Co-branding salah satunya adalah produk es krim Wall’s. Tujuan penelitian ini untuk membuktikan pengaruh co-branding terhadap keputusan pembelian produk es krim Wall’s Buavita. Metode pengambilan sampel yang digunakan adalah metode non-probability sampling dengan teknik purposive sampling dan teknik analisis data menggunakan regresi linier sederhana. Hasil yang diperoleh dari penelitian ini adalah co-branding mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian. Artinya, besarnya keputusan pembelian yang terjadi mengikuti perubahan co-branding.
Keyword: co-branding, keputusan pembelian, strategi inovasi

Judul: The Influence of Co-branding and Personal Branding on Purchasing Decisions Through Brand Image and Product Innovation
Abstrak: Branding sebagai proses marketing berkesinambungan sangat penting untuk membuat merek menjadi terkenal sehingga memudahkan pemasaran, mendorong penjualan, memberikan posisi kuat pada bisnis dan menguntungkan perusahaan. Salah satu strategi pemasaran yang dapat dilakukan untuk mengurangi kegagalan branding adalah co-branding, yaitu penggabungan dua brand untuk menciptakan produk atau layanan baru sebagai bagian dari inovasi yang menunjukkan identitas masing-masing. Penggunaan brand ambassador dengan personal branding yang sesuai sebagai representasi produk adalah bagian strategi marketing kreatif dalam mengomunikasikan pesan produk sehingga konsumen tertarik untuk membeli. Perpaduan strategi co-branding dan personal branding saling berkaitan dengan brand image, inovasi produk dan keputusan pembelian. Tujuan penelitian ini adalah untuk menganalisis pengaruh co-branding dan personal branding terhadap brand image dan inovasi serta keputusan pembelian, pengaruh inovasi produk dan brand image terhadap keputusan pembelian serta pengaruh inovasi produk terhadap brand image. Penelitian di industri fashion muslimah ini diikuti 263 responden perempuan berumur 17 tahun keatas yang dipilih secara purposive sampling dengan kriteria pembeli produk co-branding XYZ dan ANS minimal satu kali selama masa kontrak kerjasama atau sesudahnya, follower media sosial brand XYZ dan influencer ANS maupun yang bukan, serta pernah membeli produk melalui marketplace maupun media lainnya. Sampel bersifat volunteer artinya sukarela bersedia sebagai responden. Data dikumpulkan menggunakan kuesioner secara online. Analisis data menggunakan SEM (Structural Equation Model) dengan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa variabel co-branding, personal branding, brand image dan inovasi produk masing-masing berpengaruh langsung dan signifikan terhadap keputusan pembelian. Selanjutnya variabel co-branding, personal branding dan inovasi produk masing-masing berpengaruh langsung dan signifikan terhadap brand image. Berikutnya variabel co-branding dan personal branding masing-masing berpengaruh langsung dan signifikan terhadap inovasi produk. Terbukti semua hipotesis (H1) terbukti dan bisa diterima. Implikasi manajerial antara lain melakukan strategi co-branding secara konsisten dengan mitra yang mempunyai personal branding yang sesuai. Mempertahankan brand image yang telah tertanam dalam benak konsumen dengan inovasi produk yang sesuai secara konsisten. Media penjualan melalui market place sudah tepat oleh sebab itu bisa terus dilakukan., Branding as a continuous marketing process is very important to make the brand famous. It facilitates marketing, encourages sales, gives a strong position to the business, and benefits the company. One marketing strategy to minimize branding failure is co-branding, combining two brands to create new products or services as part of innovation that shows their identities. Using brand ambassadors with appropriate personal branding as product representatives is part of a creative marketing strategy in communicating product messages so that consumers are interested in buying. Combining co-branding and personal branding strategies is allegedly related to brand image, product innovation, and purchasing decisions. This research aims to analyze the influence of co-branding and personal branding variables on brand image and innovation and purchasing decisions, the impact of product innovation and brand image on buying decisions, and the influence of product innovation on brand image. This research in the Muslim fashion industry was attended by 263 female respondents aged 17 years and over, using a purposive sampling method, namely determining the sample based on the purpose of writing according to criteria determined with specific considerations, who purchased XYZ and ANS co-branding products at least once during the contract
Keyword: brand image, personal branding, Keputusan pembelian, co-branding, inovasi produk

Judul: Thermal Characteristics and Dynamics of Tropical Cyclone over Western North Pacific Ocean: A Case Study of Typhoon Songda (Chedeng) 2011
Abstrak: The frequent occasion of Tropical Cyclone (TC) over Western North Pacific (WNP) Ocean lies from 10˚N to 26˚N and 121˚E to 170˚E. Sources of TC development come from warm ocean temperature where latent heat is released during condensation processes and subsequently concentrated in the boundary layer. Relative humidity at 850-700 hPa is responsible to produce the most intense storm. Meanwhile, weak vertical wind shear between 850-200 hPa is one of the dynamical factors that lead to the development of TC. Pressure level of 850-200 hPa is chosen to minimize the thermodynamic effect in the lower troposphere. Typhoon Songda (Chedeng in the Philippines) or TSC lasted from May 18th to 30th, 2011 and strengthened into powerful Super Typhoon stage between May 24th and 27th. Long curving track and the exhibition of all sequences of TC life cycle, TSC is then considered as an ideal case of TC. The objective of the study with case of TSC is to investigate the role of thermal characteristics and dynamics on TC intensity. The research is carried out by using Advanced Research of Weather Research and Forecasting model (WRF ARW model) version 3.3. Two domains are employed in the model. The first domain situate from 02˚N to 40˚N and 118˚E to 149˚E and cover spatial resolution () of 33.1 km. The second domain situate from 09˚N to 27˚N and 119˚E to 132˚E with of 11 km. Timestep of the model () is 120 seconds. The model is supported by the following physical parameterization, i.e., Yonsei University Scheme (YSU) in the boundary layer, Kain-Fritsch scheme (KF) in the cumulus, and WRF Single-Moment 3-class scheme in the microphysics. Initial meteorological condition prior to the formation of the cyclone is generated using WRF ARW standard-release model. Sensitivity of the model output is obtained from a selected single-parameter change scenarios, namely, 10 % to 20 % decrease and increase of wind shear initial data at 850-200 hPa, and by 10 % to 20 % decrease of relative humidity initial data at 850-700 hPa. The result showed that the negative correlations between wind shear and intensity are found in wind shear scenarios. Wind shears of 10 ms-1 which lead to strengthening of the wind intensity in the early period of Typhoon development are found in wind shear scenarios. The effect of wind shear changes on wind intensity is statistically significant in the 20 % wind shear scenarios. During mature stage, weak wind intensity occurred when wind shear increase as given in the WRF standard-release and the 20 % decreasing scenario. Different situation is found in the 20 % increasing scenario where wind shear tend to weak and lead to strong wind intensity at this stage. Meanwhile, the reduction of moisture supply at 850-700 hPa resulting from 20 % decreasing relative humidity play a major role in the weakening of wind intensity and reduces mechanical energy of the cycle process as much as 300 J kg-1.
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