Judul: Formulasi Strategi Pemasaran Restoran Ayam Cacah Di Bogor Jawa Barat
Abstrak: Ayam Cacah Restaurant is a Lombok’s traditional restaurant that is in the introduction stage of the product life cycle. This research aims to know appropriate marketing strategy for Ayam Cacah Restaurant at Bogor West Java run by first identifying internal and external factors which influence to the restaurant, and was analyzed by using SWOT method. SWOT analysis is the analysis used to evaluate the opportunities and threats in the business environment as well as the strengths and weaknesses of the company's internal proprietary. The results are then analyzed by QSPM method to know which one is the best alternative strategies to be a priority that should be implemented first by company. The highest scores TAS of 6, 898 is for register the product on halal certification to be more secure halal.
Keyword: SWOT, internal factors, external factors, corporate strategy

Judul: Analisis Strategi Pemasaran pada Restoran Roast Chicken di Kota Bogor, Jawa Barat
Abstrak: Jumlah restoran di kota Bogor selalu mengalami peningkatan setiap tahun. Hal ini mengakibatkan tingkat persaingan yang ada semakin tinggi. Masing-masing restoran perlu memiliki strategi agar bisnisnya tetap berkembang. Salah satu restoran yang menerapkan strategi pemasaran dalam bisnisnya adalah restoran Roast Chicken. Tujuan penelitian ini adalah mengevaluasi strategi pemasaran yang ada di restoran Roast Chicken. Metode penelitian yang digunakan dalam penelitian ini adalah analisis deskriptif, analisis bauran pemasaran (7P) dan Analytical Hierarchy Process (AHP). Berdasarkan hasil evaluasi strategi bauran pemasaran tersebut, diperoleh bahwa masih terdapat beberapa variabel yang belum efektif dan belum mencapai nilai parameter yang ditentukan yaitu 66,7 persen. Variabel-variabel tersebut antara lain penetapan daftar harga, lokasi restoran, periklanan, promosi penjualan dan hubungan masyarakat. Berdasarkan hasil analisis AHP menunjukkan bahwa pada tingkatan faktor, prioritas dititikberatkan pada penetapan daftar harga dengan bobot sebesar 0,366. Pada tingkatan aktor, pemilik memiliki peranan yang sangat berpengaruh pada restoran dengan bobot sebesar 0,577. Prioritas tujun dalam strategi pemasaran restoran Roast Chicken adalah memperluas pangsa pasar dengan bobot 0,596 dan prioritas alternatif strategi pemasaran yang dipilih adalah peningkatan promosi hubungan sosial yang mengikutsertakan pelanggan restoran Roast Chicken dengan bobot 0,280.
Keyword: Bogor Agricultural University, Institut Pertanian Bogor, IPB, Strategy, Restaurant, Marketing Mix, Analytical Hierarchy Process

Judul: Hybrid solar cells of ZnO nanoparticles/chlorophyll was modified metal ions (Zn2+ and Cu2+ )
Abstrak: Zinc Oxide (ZnO) is a n-type semiconductor with a wide the energy band (Band Gap) is 3.37 eV at room temperature and 3.34 eV at low temperature with a large exiton binding energy is 60 meV. ZnO has been synthesized by hydrothermal method, resulting in a decrease in particle size over the duration of the hydrothermal changes. Crystallographic structure of ZnO were characterized using XRD, has shown the characteristic pattern of a hexagonal wurtzite structure, the crystallite size increases to changes in particle size. Changes in particle size has also led to a change in the absorption peak of ZnO as has been demonstrated posted under test using the optical properties of UV-Vis spectrophotometer. Changes of this uptake has also led to changes in the energy band gap, which increases its band gap energy of the particle size. In electronic applications, especially in solar cells. Chlorophyll is considered less effective, because of their very nature are easily degraded as a result of several reactions which are acid, lighting and temperature. The results of the stability test using a halogen lamp 34 W/m2 for 5 hours, that the substitution of chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form more stable than natural chlorophyll. The characterization of the optical properties, the combination of ZnO / chlorophyll in the form of hybrid films has led to a shift in the absorption region of ZnO becomes more widely from the UV to Visible. ZnO/chlorophyll has absorption range of 350-515 nm, ZnO / Zn-feofitin 332-401 nm and 332-632 nm for Cu-feofitin. The combination of ZnO/chlorophyll and CuSCN as a solid electrolite in hybrid solar cell, a modified chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form a more stable I-V curve. It is characterized by its fill factor value greater than natural chlorophyll. Nevertheless, solar cells with natural chlorophyll has been able to produce higher efficiency values of chlorophyll were substituted.
Keyword: Hydrothermal, ZnO/Chlorophyll modified, Hybrid Solar Cell