Judul: Hubungan Bauran Promosi Dengan Kepuasan Pelanggan Industri Kecil.
Abstrak: Industri kecil merupakan industri yang dalam pengolahannya konvensional termasuk dalam promosi yang dilakukan. Padahal promosi yang baik bisa membuat pelanggan membeli produk tersebut dan merasakan kepuasan. Tujuan penelitian ini untuk menganalisis hubungan bauran promosi dengan kepuasan pelanggan. Penelitian ini juga bertujuan untuk menganalisis hubungan karakteristik pelanggan dengan kepuasan pelanggan. Penelitian ini menggunakan metode accidental sampling. Madu Ain merupakan industri kecil hasil olahan peternak madu dengan pengolahan yang konvensional. Hasil penelitian menunjukkan adanya hubungan karakteristik pelanggan dengan kepuasan pelanggan pada karakteristik tingkat pendidikan. Selain itu, hasil penelitian menunjukkan adanya hubungan bauran promosi dengan kepuasan pelanggan pada bauran promosi hubungan masyarakat.
Keyword: bauran promosi, industri kecil, kepuasan pelanggan

Judul: Pemodelan Kepuasan Konsumen Melalui Aspek Bauran Pemasaran pada Produk Minuman.
Abstrak: Pemodelan kepuasan pelanggan terhadap produk minuman dapat didasarkan pada teori Kotler dan Armstrong yaitu bauran pemasaran. Pemodelan yang dilakukan pada umumnya menggunakan seluruh data sampel yang diperoleh tanpa melihat karakteristik dari sampel itu sendiri. Tujuan penelitian ini adalah memperoleh model yang lebih baik dengan membagi sampel ke dalam beberapa cluster. Pemodelan dilakukan baik untuk data keseluruhan serta setiap cluster. Semua uji kebaikan model menunjukkan bahwa ada 2 cluster yang optimal. Pemodelan yang dilakukan menunjukkan bahwa model pada sampel yang telah dikelompokkan menunjukkan perilaku konsumen pada masing-masing cluster dengan karakteristik yang homogen. Dengan begitu, model dapat memberikan interpretasi yang lebih menggambarkan keadaan sesungguhnya.
Keyword: pemodelan, SEM, karakteristik, sampel

Judul: Thermal Characteristics and Dynamics of Tropical Cyclone over Western North Pacific Ocean: A Case Study of Typhoon Songda (Chedeng) 2011
Abstrak: The frequent occasion of Tropical Cyclone (TC) over Western North Pacific (WNP) Ocean lies from 10˚N to 26˚N and 121˚E to 170˚E. Sources of TC development come from warm ocean temperature where latent heat is released during condensation processes and subsequently concentrated in the boundary layer. Relative humidity at 850-700 hPa is responsible to produce the most intense storm. Meanwhile, weak vertical wind shear between 850-200 hPa is one of the dynamical factors that lead to the development of TC. Pressure level of 850-200 hPa is chosen to minimize the thermodynamic effect in the lower troposphere. Typhoon Songda (Chedeng in the Philippines) or TSC lasted from May 18th to 30th, 2011 and strengthened into powerful Super Typhoon stage between May 24th and 27th. Long curving track and the exhibition of all sequences of TC life cycle, TSC is then considered as an ideal case of TC. The objective of the study with case of TSC is to investigate the role of thermal characteristics and dynamics on TC intensity. The research is carried out by using Advanced Research of Weather Research and Forecasting model (WRF ARW model) version 3.3. Two domains are employed in the model. The first domain situate from 02˚N to 40˚N and 118˚E to 149˚E and cover spatial resolution () of 33.1 km. The second domain situate from 09˚N to 27˚N and 119˚E to 132˚E with of 11 km. Timestep of the model () is 120 seconds. The model is supported by the following physical parameterization, i.e., Yonsei University Scheme (YSU) in the boundary layer, Kain-Fritsch scheme (KF) in the cumulus, and WRF Single-Moment 3-class scheme in the microphysics. Initial meteorological condition prior to the formation of the cyclone is generated using WRF ARW standard-release model. Sensitivity of the model output is obtained from a selected single-parameter change scenarios, namely, 10 % to 20 % decrease and increase of wind shear initial data at 850-200 hPa, and by 10 % to 20 % decrease of relative humidity initial data at 850-700 hPa. The result showed that the negative correlations between wind shear and intensity are found in wind shear scenarios. Wind shears of 10 ms-1 which lead to strengthening of the wind intensity in the early period of Typhoon development are found in wind shear scenarios. The effect of wind shear changes on wind intensity is statistically significant in the 20 % wind shear scenarios. During mature stage, weak wind intensity occurred when wind shear increase as given in the WRF standard-release and the 20 % decreasing scenario. Different situation is found in the 20 % increasing scenario where wind shear tend to weak and lead to strong wind intensity at this stage. Meanwhile, the reduction of moisture supply at 850-700 hPa resulting from 20 % decreasing relative humidity play a major role in the weakening of wind intensity and reduces mechanical energy of the cycle process as much as 300 J kg-1.
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