Judul: Pengaruh Brand Image terhadap Keputusan Pembelian Susu Steril Bear Brand.
Abstrak: Masyarakat seluruh dunia lebih memperhatikan nutrisi yang masuk ke dalam tubuhnya untuk mendukung sistem imun terutama di masa pandemik Covid19. Susu mengandung nutrisi seperti karbohidrat, protein, lemak, vitamin dan mineral yang dibutuhkan oleh tubuh. Hal ini mendorong banyak produsen untuk membuat produk olahan susu dengan keunggulannya masing-masing. Produk-produk yang dipasarkan harus diberi merek dagang agar membentuk citra untuk produk dan produsennya. Salah satu produk susu yang familiar yaitu susu steril Bear Brand. Tujuan dari penelitian ini untuk melihat pengaruh brand image terhadap keputusan pembelian. Penelitian dilaksanakan di Kecamatan Cikampek Kabupaten Karawang Provinsi Jawa Barat. Metode purposive sampling technique digunakan untuk penarikan contoh sebanyak 100 responden. Data yang didapatkan dianalisis menggunakan teknik analisis regresi linear sederhana dan uji t. Hasil penelitian menunjukkan brand image berpengaruh nyata terhadap keputusan pembelian, dengan koefisien determinasi 35,8% dan persentase sisanya dijelaskan oleh faktor lain yang tidak diteliti., People around the world pay more attention to the nutrients that enter their bodies to support the immune system, especially during the Covid-19 pandemic. Milk contains nutrients such as carbohydrates, proteins, fats, vitamins and minerals needed by the body. This encourages many manufacturers to make dairy products with their respective advantages. Products that are marketed must be trademarked in order to form an image for the product and its manufacturer. One of the familiar dairy products is Bear Brand sterile milk. The purpose of this research is to see the effect of brand image on purchasing decisions. The research was conducted in Cikampek District, Karawang Regency, West Java Province. The purposive sampling technique method was used for sampling as many as 100 respondents. The data obtained were analyzed using simple linear regression analysis techniques and t test. The results showed that brand image had a significant effect on purchasing decisions, with a coefficient of determination of 35,8% and the remaining percentage was explained by other factors not examined
Keyword: brand image, purchasing decisions, milk

Judul: Analisis Faktor-Faktor yang Mempengaruhi Perilaku Konsumen dalamKeputusan Pembelian Susu Cair Ultra Milk (Studi Kasus Mahasiswa S1 Institut Pertanian Bogor)
Abstrak: Indonesian people’s growing awareness of the impotance of liquid milk as a product for maintaining health, brings about an opportunity of marketing a product of liquid milk. A liquid milk industry is in fact dominated by popular players, among other things, Ultra Milk. Therefore, to maintain its market, Ultra Milk is supposed to know the factors influencing the making of the desicion of buying liquid milk. The consumers who have become a research target is a student of bachelor degree of Bogor Institute of Agriculture who has bought some liquid milk of Ultra Milk. This research is intended to as follows : (1) to identify the characteristic of the costumers of Ultra Milk, (2) to identify a process of deciding to buy Ultra Milk, (3) to analyze the factors influencing the customers’ decision to buy Ultra Milk, (4) to analyze customers attitude towards the attributes owned by Ultra Milk. The data used in this research are primary and secondary. The primary data are taken from the spreading of questionaires and the secondary data are taken from a library study, information on the internet, and a study of references. Secondary data are taken frombook’s study, internet and literature’s study.The technique to take samples used in this research is a quota sampling. The means of analyzing are the descriptive analysis, the factor analysis and a model of MultiattributeFishbein analysis with the help of SPSS software version 17 and Microsoft Excel. The results of the research show that the majority of the customers of Ultra Milk’s liquid milk are the female university students (62%), aged 21 years old (46%), their origins of Jakarta, Bogor, Tangerang and Bekasi (41%). Their average monthly expenses are from 500,001 rupiahs to 1,000,000 rupiahs ( 67%). The process to decide on buying the customers of Ultra Milk’s liquid milk goes through 5 phases namely, recognizing the need, searching for the information, evaluating the alternatives, buying and evaluating the. Referring to the factor analysis, there are 3 factors which are seen, among other things, the factors of individual characteristic, the knowledge of a product and a personality, and the source of information. Referring to the analysis of multiattributeFishbein, the customers put emphasis on the halal of a product, the quality of product and the security of a consuming process while buying liquid milk. The customers see Ultra Milk’s liquid milk from the quality of a product, the halal of a product and the security of a consuming process. Referring to the Fishbein score of 258.68, it is concluded that the product of Ultra Milk’s liquid milk is considered as a good category.
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Judul: Penyusunan Overlap Graph menggunakan Suffix Tree pada DNA Sequence
Abstrak: The DNA sequence assembly is very important in genome analysis. This step aims to reconstruct contigous DNA fragment (contigs) from short fragment by concatenating fragments based on the overlap region among them. This method employs overlap graph for solving the problems. In this graph, nodes represent fragments and edges represent overlap. This research developed a software for constructing overlap graph using suffix tree. The evaluation was conducted by measuring the number of nodes, number of edges, and the execution time in many values of minimum overlap. The minimum overlap is defined as the minimum length of substring which is considered as the overlap region between two fragments. The evaluation results showed that the number of nodes, the number of edges, and the execution time were increased with the decreasing of the minimum overlap value.
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