Judul: Prototype Design of Digital Marketing:  'Kans' as E-Commerce Raw Crackers in Indonesia
Abstrak: Perkembangan pasar kerupuk selalu memiliki peluang untuk berkembang ditambah dengan pesatnya pengaruh digital dalam mempengaruhi lingkungan bisnis, menjadikan peluang usaha yang menjanjikan bukan hanya bagi industri pengolahan saja tapi juga industri perdagangan besar eceran. Namun hal itu, tidak didukung dengan platform yang memberikan kemudahan akses pembelian kerupuk mentah. Hal ini dapat diatasi dengan platform khusus berbelanja kerupuk mentah yang dirancang menggunakan kanvas model bisnis dengan metode customer discovery. Tujuan dari penelitian ini adalah mengidentifikasi permasalahan yang dihadapi konsumen, mengetahui pandangan konsumen terhadap saluran pemasaran dan niaga elektronik perusahaan, merumuskan model bisnis yang tepat untuk menyelesaikan permasalahan yang dihadapi konsumen, dan merancang purwarupa yang sesuai dengan preferensi konsumen. Hasil penelitian yang didapat adalah Business Model Canvas terverifikasi dan purwarupa yang dikembangkan menjadi Minimum Viable Product berbasis situs web dengan merek dagang Kans. Kans hadir sebagai niaga elektronik yang mampu membantu menyelesaikan permasalahan konsumen dalam pemenuhan kebutuhan kerupuk mentah., The development of cracker market has an opportunity to grow coupled with rapid digital in influencing business environment, and gives business opportunities not only for processing industry but also for retail wholesale trade industry. However, this is not supported by a platform that provides access to purchasing raw crackers. This can be overcome with a special platform designed by business model canvas with the customer discovery method. The purpose of this study is to identify the problems faced by consumers, to find out the consumer's views on the company's marketing channels and e-commerce, to formulate the right business model to solve the problems faced by consumers, and to design prototype according to consumer preferences. The results of this study is a verified BMC and prototype that was developed into a website-based Minimum Viable Product named Kans. Kans is comes as an e-commerce that is able to solve the consumer problems in meeting the needs of raw crackers.
Keyword: business model canvas, customer discovery, e-commerce, industry, raw crackers

Judul: Pembangunan Prototipe Sistem Aplikasi Mobile Pedagang Sayur Keliling dengan Pendekatan Experiential Marketing
Abstrak: Penggunaan aplikasi e-commerce di Indonesia untuk membeli bahan pokok terus meningkat dari waktu ke waktu dan semakin digemari ketika pandemi terjadi, kemudahan produk yang langsung sampai di depan rumah menjadi alasan aplikasi ini diminati. Sayangnya pelanggan tidak bisa berinteraksi langsung dengan produk yang mereka inginkan bila hanya melalui layar smartphone. Sebaliknya, pedagang sayur keliling bisa memberikan pengalaman tersebut untuk pelanggan tetapi kehadirannya yang tidak menentu menyulitkan pelanggan untuk berbelanja. Penelitian ini bertujuan untuk membangun prototipe sistem aplikasi mobile pedagang sayur keliling sehingga masyarakat bisa berbelanja dengan berinteraksi langsung dengan produk secara efisien. Aplikasi ini telah dikembangkan dengan framework React Native dan sudah diuji oleh empat client. Setelah dua iterasi pengembangan dengan metode prototyping, aplikasi sudah memenuhi seluruh kebutuhan yang diinginkan client dan harapannya bisa diterapkan sebagai model bisnis baru antara pelanggan dan pedagang sayur keliling di Indonesia., The utilization of e-commerce applications in Indonesia for buying daily needs is getting higher day by day and even more popular during the pandemic, convenient products delivery to the customer’s front door becomes a reason why these applications are loved. Unfortunately customers cannot directly interact with the products they want through a smartphone screen. On the other hand, vegetable peddlers are able to give this experience to customers but their uncertainty to be present makes it difficult for customers to shop. This research’s objective is to develop a mobile application prototype system for the vegetable peddler so people can shop by interacting directly with the products efficiently. These applications have been developed using React Native framework and have been tested by four clients. After two iterations of development with prototyping methods, applications have fulfilled all requirements which clients want and hopefully can be implemented as a new business model between customers and vegetable peddler in Indonesia.
Keyword: experiential marketing, prototyping, React Native, vegetable peddler

Judul: Pengaruh Infestasi Parasit Darah (Anaplasma sp., Theileria sp., dan Babesia sp.) pada Nilai Leukosit Kuda (Equus caballus
Abstrak: This study was made to observe the effect of blood parasite (Anaplasma sp., Theileria sp., and Babesia sp.) on leukocyte value in horse. The blood samples were taken from 6 crossbred horses (3 male and 3 female) positively infected by blood parasite (Anaplasma sp., Theileria sp., and Babesia sp.) with variant age (2-10 years old) in URR, Faculty of Veterinary Medicine, Bogor Agricultural University. Blood samples were taken every 2 weeks for 2 months. The blood leukocyte value were analyzed using variance analysis (ANOVA). Average of Anaplasma sp., Theileria sp., and Babesia sp. in those horses was 1.05%, 1.01%, and 0.68%, respectively. Horses with mild parasitemia were not show clinical sign and potentially become parasite carrier. Based on the research the mild infestation of blood parasite (Anaplasma sp., Theileria sp., and Babesia sp.) was not significantly influence the leukocyte value.
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