Judul: The Influence of Personality Traits, Self Congruity, Perceived Value, and Consumer Involvement on Customer Satisfaction and Brand Loyalty: Empirical Analysis of Janji Jiwa Coffee Consumer in Jabodetabek
Abstrak: Konsumsi kopi di Indonesia yang meningkat membuat bisnis coffee shop menjadi semakin potensial. Tingkat persaingan yang tinggi membutuhkan strategi coffee shop untuk memahami kebutuhan konsumen. Janji Jiwa Coffee menjadi salah satu coffee shop yang memiliki jumlah outlet terbanyak di Indonesia. Tujuan penelitian ini adalah untuk menganalisis pengaruh dari perceived value, personality traits, consumer involvement, dan self congruity terhadap customer satisfaction dan brand loyalty pada konsumen Janji Jiwa Coffee di Jabodetabek. Teknik pengambilan sampel yang digunakan yaitu purposive sampling dan quota sampling. Teknik analisis data dengan menggunakan SEM PLS. Responden penelitian ini sebanyak 200 responden yang berdomisili di Jabodetabek Hasil dari penelitian ini menyatakan bahwa variabel consumer involvement berpengaruh positif dan signifikan terhadap customer satisfaction dan brand loyalty., The rising coffee consumption in Indonesia gives the coffee shop industry even more opportunity. Due to the high degree of competition, requires a coffee shops strategy to understand consumer needs. Janji Jiwa Coffee is one of the coffee shops with the largest number of outlets in Indonesia. The goal of this study was to analyze how customer satisfaction and brand loyalty were affected by perceived value, personality traits, consumer involvement, and self-congruity among Jiwa Coffee consumers in Jabodetabek. Purposive sampling and quota sampling were used as sampling techniques. Techniques for data analysis include SEM PLS. The respondents of this study were 200 respondents who live in Jabodetabek. The results of this study indicate that the variable of consumer involvement has a positive and significant effect on customer satisfaction and brand loyalty.
Keyword: brand loyalty, coffee shop, consumer involvement, customer satisfaction, perceived value, personality traits, self congruity

Judul: The Effect of Social Media Marketing on Purchase Decision of Janji Jiwa Coffee in Bogor City
Abstrak: Seiring berkembangnya waktu, semakin pesat persaingan bisnis yang harus dihadapi. Salah satu usaha yang dapat dilakukan dalam mempromosikan produk yaitu melalui social media atau yang bisa disebut Social Media Marketing. Salah satu bisnis yang melakukan pemasaran melalui social media adalah Kopi Janji Jiwa. Tujuan utama dari penelitian ini yaitu menganalisis pengaruh social media marketing terhadap keputusan pembelian Kopi Janji Jiwa di Kota Bogor. Pengumpulan data dilakukan dengan penyebaran kuesioner kepada 100 pengguna social media yang pernah terpapar social media marketing Kopi Janji Jiwa dan berlokasi di Kota Bogor. Analisis data dilakukan dengan menggunakan metode analisis deskriptif dan Structural Equation Modelling Partial Least Square (SEM PLS). Hasil penelitian menunjukkan bahwa Social Media Marketing berpengaruh positif dan signifikan terhadap keputusan pembelian produk Kopi Janji Jiwa di Kota Bogor., As time develops, the business competition that must be faced is getting faster. One of the efforts that can be done in promoting products is through social media or what can be called Social Media Marketing. One of the businesses that do marketing through social media is Janji Jiwa Coffee. The main aim of this study is analyzing the effect of social media marketing on purchasing decisions of Janji Jiwa Coffee in the city of Bogor. The Data collection was carried out by distributing questionnaires to 100 social media users who had been exposed to the Janji Jiwa Coffee social media marketing and located in the city of Bogor. Data analysis was performed using descriptive analysis methods and Structural Equation Modeling Partial Least Square (SEM PLS). The results of the study indicate that Social Media Marketing has a positive and significant effect on purchasing decisions for Janji Jiwa Coffee products in the city of Bogor.
Keyword: purchase decision, Structural Equation Modelling (SEM), social media marketing

Judul: Light Microscope Study of ConnectiveTissue in The Spleen of Common Rousette Bat (Rousettus amplexicaudatus)
Abstrak: The spleen is the largest lymphoid organ. As a secondary lymphoid organ, in addition to its immune function, the spleen also has functions as blood filtration, storage, and hematopoiesis. The spleen has different morphologies between species that support different physiological functions, one of which is the difference in the structure of the capsule and trabeculae. Capsule and trabeculae of the spleen generally consist of connective tissue and smooth muscle. The thickness of smooth muscle composed together with connective tissue in the capsule and trabecula determines the function of the spleen that is divided spleen into three storage, defense, and intermediate. Bats are the reservoir of various zoonotic diseases. Bats are thought to have unique immune systems compared to other mammals but the characteristics of its immune organs such as the spleen have never been studied before. This study was conducted to examine the characteristics of capsulae and trabecula of the Common Rousette (Rousettus amplexicaudatus).
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