Judul: Analisis Perilaku Konsumen Susu Cair di Pasar Swalayan Hero Bogor
Abstrak: Kesadaran masyarakat akan pentingnya nilai gizi terus berkembang sejalan dengan bertambahnya waktu. Pemasaran juga menghadapi tantangan baru di masa yang akan datang dimana perencanaan dan pengembangan strategi pemasaran membutuhkan pemahaman mendasar tentang perilaku konsumen. Penelitian ini berlokasi di Pasar Swalayan Hero Bogor, dan pengumpulan data dilaksanakan pada pertengahan bulan Maret sampai pertengahan bulan April 2000. Tujuan dari penelitian ini adalah : (1) Mengetahui karakteristik konsumen susu cair di Swalayan Hero (2) Mengetahui proses perilaku konsumen susu cair di Swalayan Hero (3) Mengetahui faktor-faktor yang berhubungan dengan jenis dan jumlah susu cair yang dikonsumsi konsumen.
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Judul: Analisis permintaan konsumen terhadap produk daging sapi segar di pasar swalayan Hero : Studi kasus
Abstrak: Penelitian ini berlokasi di Pasar Swalayan Hero, yaitu di Hero Internusa Bogor, Hero Pajajaran Bogor, dan Hero Gatot Subroto Jakarta. Waktu pelaksanaan penelitian ini dari pertengahan bulan April sampai pertengahan bulan Mei 1999. Tujuan dari penelitian ini adalah: (1) Mengidentifikasi karakteristik konsumen yang berbelanja produk daging sapi segar di Pasar swalayan Hero, (2) Mempelajari faktor-faktor yang mempengaruhi permintaan konsumen terhadap produk daging sapi segar di Pasar Swalayan Hero, (3) Mengukur elastisitas permintaan produk daging sapi segar di Pasar Swalayan Hero terhadap perubahan harga dan pendapatan konsumen. Pengumpulan data dilakukan secara accidental sampling dan purposive sampling, dengan menyebarkan kuesioner kepada 20 responden untuk setiap lokasi. Data yang diperoleh dianalisis dengan menggunakan analisis deskriptif, analisis regresi linier berganda (dengan menggunakan 2 model yaitu model fungsi linier dan fungsi Cobb Douglas namun dalam membahas permasalahan akan diambil satu model terbaik dengan melakukan perbandingan terhadap nilai R², D², thit, dan Fhit), serta melakukan pendugaan elastisitas. Hasil penelitian menunjukkan bahwa konsumen daging sapi segar di Pasar Swalayan Hero umumnya berasal dari kelas menengah ke atas yang rata-rata tingkat pendapatannya lebih dari Rp 2 juta per bulan, dan para konsumen ini sangat memperhatikan kualitas barang dan kenyamanan berbelanja dan umumnya mereka adalah pelanggan setia Hero.
Keyword: Animal Husbandry, Meat Cattle

Judul: Thermal Characteristics and Dynamics of Tropical Cyclone over Western North Pacific Ocean: A Case Study of Typhoon Songda (Chedeng) 2011
Abstrak: The frequent occasion of Tropical Cyclone (TC) over Western North Pacific (WNP) Ocean lies from 10˚N to 26˚N and 121˚E to 170˚E. Sources of TC development come from warm ocean temperature where latent heat is released during condensation processes and subsequently concentrated in the boundary layer. Relative humidity at 850-700 hPa is responsible to produce the most intense storm. Meanwhile, weak vertical wind shear between 850-200 hPa is one of the dynamical factors that lead to the development of TC. Pressure level of 850-200 hPa is chosen to minimize the thermodynamic effect in the lower troposphere. Typhoon Songda (Chedeng in the Philippines) or TSC lasted from May 18th to 30th, 2011 and strengthened into powerful Super Typhoon stage between May 24th and 27th. Long curving track and the exhibition of all sequences of TC life cycle, TSC is then considered as an ideal case of TC. The objective of the study with case of TSC is to investigate the role of thermal characteristics and dynamics on TC intensity. The research is carried out by using Advanced Research of Weather Research and Forecasting model (WRF ARW model) version 3.3. Two domains are employed in the model. The first domain situate from 02˚N to 40˚N and 118˚E to 149˚E and cover spatial resolution () of 33.1 km. The second domain situate from 09˚N to 27˚N and 119˚E to 132˚E with of 11 km. Timestep of the model () is 120 seconds. The model is supported by the following physical parameterization, i.e., Yonsei University Scheme (YSU) in the boundary layer, Kain-Fritsch scheme (KF) in the cumulus, and WRF Single-Moment 3-class scheme in the microphysics. Initial meteorological condition prior to the formation of the cyclone is generated using WRF ARW standard-release model. Sensitivity of the model output is obtained from a selected single-parameter change scenarios, namely, 10 % to 20 % decrease and increase of wind shear initial data at 850-200 hPa, and by 10 % to 20 % decrease of relative humidity initial data at 850-700 hPa. The result showed that the negative correlations between wind shear and intensity are found in wind shear scenarios. Wind shears of 10 ms-1 which lead to strengthening of the wind intensity in the early period of Typhoon development are found in wind shear scenarios. The effect of wind shear changes on wind intensity is statistically significant in the 20 % wind shear scenarios. During mature stage, weak wind intensity occurred when wind shear increase as given in the WRF standard-release and the 20 % decreasing scenario. Different situation is found in the 20 % increasing scenario where wind shear tend to weak and lead to strong wind intensity at this stage. Meanwhile, the reduction of moisture supply at 850-700 hPa resulting from 20 % decreasing relative humidity play a major role in the weakening of wind intensity and reduces mechanical energy of the cycle process as much as 300 J kg-1.
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