Judul: Pengaruh Green Marketing Mix terhadap Kepuasan dan Loyalitas Konsumen The Body Shop Kota Bogor
Abstrak: Produk kosmetik kian menjadi kebutuhan penting bagi masyarakat di Indonesia. Hal ini ditunjukkan dari adanya tren positif pada nilai penjualan produk kosmetik dari tahun ke tahun. Namun, pemenuhan kebutuhan konsumen akan kosmetik yang terus meningkat harus diimbangi dengan adanya penerapan unsur peduli lingkungan pada kegiatan pemasaran (green marketing). Salah satu penerapan konsep green marketing yang paling tepat dan secara menyeluruh ada pada setiap elemen - elemen bauran pemasaran. The Body Shop merupakan salah satu perusahaan kosmetik yang menjadi pionir dalam menerapkan konsep tersebut. Tujuan penelitian ini adalah menganalisis penerapan konsep green marketing The Body Shop, menganalisis kepuasan dan loyalitas konsumen The Body Shop, menganalisis pengaruh green marketing mix terhadap kepuasan dan loyalitas konsumen The Body Shop, serta merumuskan strategi pemasaran untuk meningkatkan kepuasan dan loyalitas konsumen The Body Shop melalui green marketing mix. Variabel laten pada penelitian ini adalah bauran pemasaran hijau (green marketing mix), kepuasan, serta loyalitas konsumen. Lokasi penelitian bertempat di gerai The Body Shop Lippo Plaza Ekalokasari Kota Bogor. Penelitian ini dilakukan pada bulan September 2018 - Desember 2018. Responden yang memenuhi kriteria mengunjungi gerai paling sedikit 2 kali selama 6 bulan terakhir dan berusia di atas 17 tahun sejumlah 115 orang. Adapun teknik pengolahan data yang digunakan pada penelitian ini adalah Structural Equation Modelling (SEM) dengan software SMART PLS 3. Hasil penelitian menunjukkan bahwa green marketing mix berpengaruh signifikan terhadap loyalitas melalui kepuasan konsumen. Selain itu, green marketing mix juga berpengaruh signifikan secara langsung terhadap loyalitas konsumen. Maka dari itu, beberapa strategi pemasaran melalui pendekatan green marketing mix antara lain penambahan program promosi tetap terkait lingkungan dengan penyebaran informasi yang baik serta memberikan edukasi kepada calon konsumen potensial terkait nilai lingkungan yang dimiliki The Body Shop. Selain itu, The Body Shop harus lebih meningkatkan produk dan harga secara umum karena konsep kosmetik ramah lingkungan ternyata belum menjadi prioritas bagi konsumen.
Keyword: bauran pemasaran hijau, kepuasan, kosmetik hijau, loyalitas

Judul: Pengaruh Green Marketing Terhadap Elemen Keputusan Pembelian Produk The Body Shop Di Botani Square, Bogor
Abstrak: The rate of import cosmetics sales in Indonesia is experiencing a positive growth. There are a number of similar import cosmetics competing to attract consumers. Consumers need ideal cosmetic products, which is safe for health . The Body Shop offers cosmetic products that are suitable with the needs of a product that is as not only a natural cosmetic but also eco-friendly cosmetic or which is called as green cosmetics. The marketing concept is by raising environmental values, or better known as green marketing. This study aims to analyze the influence of green marketing on product purchasing decisions of The Body Shop of Botani Square using Structural Equation Modeling (SEM). The results of SEM analysis showed that green marketing has a positive influence on the buying decision element. Variables of green marketing that are green products, green place, and green promotion have positive and significant influence contributed to green marketing, except green price.
Keyword: The Body Shop, SEM, purchase decision, import cosmetic, green marketing

Judul: Pemurnian dan karakterisasi protein inhibitor RNA helikase virus hepatitis C
Abstrak: Hepatitis C virus (HCV) infection is the second most common chronic viral infection in the world with global prevalence. This infection is contribution to chronic hepatitis and liver cirrhosis, often leading to hepatocellular carcinoma. There is no effective drug and vaccine available against HCV. The current standard treatment, a combination of pegylated interferon-α with ribavirin, is limited by its suboptimal response rate in a significant patient population, side effects, and affordability. Therefore, development of effective drug is needed. One approach to find out the candidate of antiviral drug is to discover the inhibitor of enzyme that essential for virus replication, such as RNA helicase. Streptomyces chartreusis 5-095 produce the inhibitor of HCV RNA helicase. The aim of this study was to purify the protein inhibitor which has inhibition activity against ATPase activity of RNA helicase HCV from S. chartreusis 5-095. The supernatant of culture S. chartreusis 5-095 exhibited high inhibiton activity against ATPase activity of RNA helicase HCV (approximately 72%) at 10 days of incubation. The extracellular protein inhibitor was partially purified by procedures of precipitation with ammonium sulfate to 65% saturation and gel filtration (Sephadex G50) using methanol water solution (4:6) as an eluen. The purity of protein inhibitor was monitored by SDS PAGE. The protein inhibitor showed a relative molecular mass were estimated to be 14 kDa and increased the purity 23,08 fold than those of the crude protein. The specific activity and IC50 after purification were 13,1338 U/mg and 0,0767 mg/mL, respectively. The activity of purified protein inhibitor showed its stability over pH range from 5-8 and optimum at pH 7,4. The inhibition activity showed its stability up to 70% at temperature 100 oC. The purified protein inhibitor relatively stable its activity at storage in the range of -20 oC to room temperature for 35 days.
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