Judul: The Perceptions and Consumer Behavior of IPB Students in  Consuming UHT Milk and Pasteurized Milk
Abstrak: Mahasiswa sebagai penerus bangsa harus memenuhi kecukupan gizi, salah satunya dengan mengonsumsi susu. Penelitian ini bertujuan mengetahui persepsi dan perilaku konsumen mahasiswa IPB terhadap konsumsi susu UHT dan susu pasteurisasi. Responden contoh dalam penelitian ini sebanyak 203 mahasiswa IPB dari berbagai fakultas yang dipilih dengan menggunakan tenik penarikan contoh acak berlapis. Data bersifat nominal di uji dengan uji Chi square dan data bersifat ordinal di uji Rank Spearman. Hasil penelitian didapatkan bahwa persepsi terhadap harga dan kemasan pada susu UHT dan susu pasteurisasi tidak berbeda nyata. Frekuensi minum susu mahasiswa yaitu 2-3 kali seminggu dengan jenis susu UHT yang dominan dikonsumsi. Kemasan yang paling banyak dibeli serta volume sekali konsumsi minum susu yaitu 250 mL Terdapat hubungan korelasi antara karakteristik responden (uang saku dan program studi) dengan perilaku mengonsumsi susu (frekuensi minum, kemasan susu dan jenis susu yang dikonsumsi). Hubungan korelasi persepsi susu UHT dan susu pasteurisasi terhadap perilaku mengonsumsi (jenis susu yang dikonsumsi dan frekuensi minum) didapati hasil yang signifikan., Students as the nation's successor must fulfill adequate nutrition, one way is by consuming milk. This study aims to determine the perceptions and consumer behavior of IPB students on the consumption of UHT milk and pasteurized milk. The sample respondents in this study were 203 IPB students from various faculties who were selected using The Stratified Random Sampling technique. Nominal data were tested by the Chi square test and ordinal data were tested by the Rank Spearman test. The results showed that perception of the price and packaging of UHT milk and pasteurized milk was not significantly different. The frequency of drinking student milk is 2-3 times a week with dominant UHT milk consumed. The most purchased packaging and the volume for one consumption of drinking milk is 250 mL. There is a correlation between the characteristics of respondent (allowance and study program) and behavior of consuming milk (frequency of drinking, milk packaging, type of milk consumed). The correlation between perceptions of UHT milk and pasteurized milk on consumption behavior (type of milk consumed and frequency of drinking) was found to be significant. All correlation directions obtained were positive with strength of correlation relationship ranging from very weak to moderate.
Keyword: consumer behavior, perception, postteurized milk, uht milk

Judul: Analisis Faktor-Faktor yang Mempengaruhi Perilaku Konsumen dalamKeputusan Pembelian Susu Cair Ultra Milk (Studi Kasus Mahasiswa S1 Institut Pertanian Bogor)
Abstrak: Indonesian people’s growing awareness of the impotance of liquid milk as a product for maintaining health, brings about an opportunity of marketing a product of liquid milk. A liquid milk industry is in fact dominated by popular players, among other things, Ultra Milk. Therefore, to maintain its market, Ultra Milk is supposed to know the factors influencing the making of the desicion of buying liquid milk. The consumers who have become a research target is a student of bachelor degree of Bogor Institute of Agriculture who has bought some liquid milk of Ultra Milk. This research is intended to as follows : (1) to identify the characteristic of the costumers of Ultra Milk, (2) to identify a process of deciding to buy Ultra Milk, (3) to analyze the factors influencing the customers’ decision to buy Ultra Milk, (4) to analyze customers attitude towards the attributes owned by Ultra Milk. The data used in this research are primary and secondary. The primary data are taken from the spreading of questionaires and the secondary data are taken from a library study, information on the internet, and a study of references. Secondary data are taken frombook’s study, internet and literature’s study.The technique to take samples used in this research is a quota sampling. The means of analyzing are the descriptive analysis, the factor analysis and a model of MultiattributeFishbein analysis with the help of SPSS software version 17 and Microsoft Excel. The results of the research show that the majority of the customers of Ultra Milk’s liquid milk are the female university students (62%), aged 21 years old (46%), their origins of Jakarta, Bogor, Tangerang and Bekasi (41%). Their average monthly expenses are from 500,001 rupiahs to 1,000,000 rupiahs ( 67%). The process to decide on buying the customers of Ultra Milk’s liquid milk goes through 5 phases namely, recognizing the need, searching for the information, evaluating the alternatives, buying and evaluating the. Referring to the factor analysis, there are 3 factors which are seen, among other things, the factors of individual characteristic, the knowledge of a product and a personality, and the source of information. Referring to the analysis of multiattributeFishbein, the customers put emphasis on the halal of a product, the quality of product and the security of a consuming process while buying liquid milk. The customers see Ultra Milk’s liquid milk from the quality of a product, the halal of a product and the security of a consuming process. Referring to the Fishbein score of 258.68, it is concluded that the product of Ultra Milk’s liquid milk is considered as a good category.
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Judul: Infeksi Cacing Jantung Dirofilaria Immitis, Railliet & Henry, 1911 Pada Anjing
Abstrak: Cacing Dirofilaria immitis dewasa yang tinggal dalm ventrikel kanan jantung anjing, sering kali menimbulkan gejala klinis yang cukup berat. Cacing Tersebut menghasilkan mikrofilaria yang selanjutnya berkembang menjadi larva infektif dalam saluran malphigi induk semang entara, yaitu nyamuk dari genus Culex, Aedes dan Anopheles.
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