Judul: Electronic Word of Mouth, Ekuitas Merek Politik Kandidat dan Niat Memilih Pada Pilkada Kabupaten Purbalingga 2020
Abstrak: Komunikasi electronic Word of Mouth menjadi semakin penting dalam pemasaran karena pertumbuhan media sosial yang terus berlanjut dan pendemi Covid-19 yang melanda dunia, termasuk Indonesia. EWOM diharapkan memiliki dampak yang lebih besar dari pada word of mouth tradisional karena kenyamanan, ruang lingkup, sumber, dan kecepatan interaksinya. Pada merek komersial, eWOM telah terbukti memiliki pengaruh terhadap ekuitas merek dan keputusan pembelian. Namun, pada merek politik, hal tersebut belum dapat dibuktikan. Oleh karena itu, dengan menggunakan kandidat kepala daerah sebagai merek politik, penelitian ini mengkaji pengaruh eWOM terhadap pembangunan ekuitas merek politik dan menghubungkannya dengan niat memilih. Pembangunan ekuitas merek diuji menggunakan model resonansi merek dengan variabel pembentuk ekuitas merek yang terdiri dari brand awareness, brand performance-imagery, brand judgement- feelings dan brand resonance. Variabel tersebut dihubungkan dengan attitude toward brand dan voting preference yang merupakan konstruksi dari ekuitas merek politik yang akan mempengaruhi niat memilih pada Pilkada Kabupaten Purbalingga 2020. Penelitian melibatkan 260 responden yang merupakan masyarakat Kabupaten Purbalingga yang memiliki hak pilih dan menggunakan media sosial. Metode penarikan sampel menggunakan purposive sampling dengan melakukan wawancara langsung kepada responden. Data dianalis menggunakan analisis deskriptif dan metode Structural Equation Model Partial Least Square (SEM PLS). Hasil penelitian menunjukkan bahwa electronic Word of Mouth berpengaruh secara positif dan signifikan terhadap seluruh variabel pembangunan ekuitas merek. Variabel pembangunan ekuitas merek juga berpengaruh terhadap attitude toward brand kecuali variabel brand awareness. Selanjutnya attitude toward brand berpengaruh terhadap voting preference yang juga memiliki pengaruh signifikan terhadap niat memilih. Adapun jalur optimal eWOM untuk mempengaruhi niat memilih yaitu eWOM dapat meningkatkan brand resonance sehingga mempengaruhi attitude toward brand yang akan membentuk preferensi suara dan mendorong adanya niat memilih. Berdasarkan temuan ini, electronic Word of Mouth sebagai salah satu komunikasi pemasaran perlu lebih diperhatikan dan dikelola secara maksimal untuk dapat membentuk ekuitas merek dan niat memilih pada merek politik.
Keyword: Electronic word of mouth, brand resonance, voting intention, brand equity, brand politics

Judul: Evaluasi Kampanye Elektronik Calon Legislatif dan Calon Presiden Republik Indonesia pada Pemilu 2014
Abstrak: The use of social media (Facebook, Twitter, Youtube, etc.) is an activity that is much in demand by today's internet users. Internet users as part of a community that has the right to select a target for legislative candidates (candidates) and presidential candidate (Candidates) for the campaign through social media or website (e-campaign). The utilization of social media and Websites candidates by voters still low. This is because the low level of voter interest on the candidates and respondents preferred candidates campaign through television. This is in contrast with the level of utilization of social media Websites and Presidential candidate by voters who can be classified quite high. Based on their relative scores, overall respondents who have used the website and social media argued Candidates Candidates agree that campaign through the Website, Twitter, Facebook Page, and YouTube are able to influence their voting decision to choose one candidate Candidates. In addition, based on the Spearman rank correlation, it can be seen a significant relationship between the number of tweets or retweet Twitter updates and Facebook Page Presidential candidate number which is read by the respondent with his voting decision to choose one candidate Candidates. The utilization of social media and website by the House of Representatives candidates in the electoral district 2 Jakarta and West Java Dapil 3 activity increased significantly from the beginning of the campaign period to period approaching Pilleg 2014, but decreased from the approaching Pilleg 2014 to 2014 period after Pilleg thing the same is evident from the use of social media and Website by Candidates who experience a significant increase during the campaign period
Keyword: voting, Bogor Agricultural University (IPB), Spearman rank correlation, ICT, e-campaign, descriptive statistic

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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