Judul: Hubungan antara citra restoran Mc Donald's dengan faktor keputusan pembelian konsumen (studi kasus di restoran McDonald's plaza indah Bogor)
Abstrak: The poultry product, beef and chicken demands increased together with the increase in consumption of the cunsumers, one of them was to fill request supplies for the restaurant. Restaurant, especially the fast food restaurant was one the developing business that efforts fast, because the existence of the change in that behaviour ate from some communities so as influence the requirement for practical and high protein food. McDonald's was one of the biggest fast food restaurant in Indonesia.
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Judul: Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Produk McDonald’s (Studi Kasus: Konsumen McDonald’s Jatiasih Bekasi.
Abstrak: Perkembangan jaman modern menuntun masyarakat untuk beraktifitas secara cepat dan praktis. Salah satunya budaya dalam memilih makanan atau minuman yaitu makanan cepat saji. Penelitian ini bertujuan untuk mengidentifikasi karakteristik konsumen, menganalisis proses keputusan pembelian produk oleh konsumen dan menganalisis faktor-faktor yang berkontribusi pada pengambilan keputusan pembelian produk oleh kosumen. Metode yang digunakan dalam penelitian ini adalah analisis deksriptif dan analisis faktor menggunakan program SPSS 25. Hasil penelitian menunjukkan bahwa karakteristik konsumen McDonald’s Jatiasih merupakan perempuan, pendidikan terakhir SMA, usia remaja, profesi pekerjaan sebagai pelajar atau mahasiswa dan terdapat sepuluh faktor yang mempengaruhi keputusan pembelian produk oleh konsumen McDonald’s, yaitu faktor pengaruh lingkungan, kebiasaan individu, bauran promosi produk, aktifitas, waktu, daya tarik produk, asumsi pribadi, keunikan produk, pengetahuan dan kondisi fisik. Faktor waktu merupakan faktor terkuat yang mempengaruhi keputusan pembelian konsumen degan variable di siang hari.
Keyword: analisis faktor, keputusan pembelian, McDonald’s

Judul: Mitochondrial DNA Gene Organization and Phylogenetic Relationship of Naja siamensis
Abstrak: Naja siamensis is one of Asiatic cobra in the Family of Elapidae, known as a cryptic snake. It has many morphological variations that lead to misidentification. Misidentification can cause the wrong concept in developing antivenom types due to high snakebite cases occur in Thailand. Thus, an accurate species identification using a molecular approach is crucially required. Mitochondrial DNA has been used widely in snake molecular studies. These studies were aimed to determine the arrangement of the N. siamensis partial mitochondrial genes using reptile-oriented primers and to reveal the phylogenetic relationship among other species of Asian cobra. DNA extraction was carried out based on the standard DNA salting-out protocol and was conducted by bioinformatics analysis using BLASTn and MEGA 6 software. Gene annotation was performed against N. kaouthia complete genome. A total of 3121 bp of N. siamensis mtDNA genes were sequenced consisting of partial of six regions: 16S rRNA, ND1, tRNA-Ile, CRII region, tRNA-Leu, tRNA-Gln, and COI genes. The mtDNA gene organization of N. siamensis was predicted to has a similar pattern with the common Elapidae mtDNA gene organization. This study showed that there is a monophyletic form in Naja genus and N. kaouthia is the closest species with N. siamensis based on partial 16S rRNA and ND1 gene.
Keyword: 16S rRNA, Elapidae, ND1, phylogenetic relationship