Judul: The Effectiveness of Point of Purchase as a Media for Marketing Communication of Healthy Products in Serambi Botani
Abstrak: Pandemi Covid-19 menyebabkan peningkatan minat masyarakat terhadap produk kesehatan karena dipercaya mampu mencegah penularan virus serta menjaga daya tahan tubuh. Hal tersebut menjadi peluang sekaligus tantangan bagi Serambi Botani dalam memproduksi serta memasarkan produk sehat mereka, agar mampu bersaing di pasar dan diterima oleh para calon konsumen. Serambi Botani menerapkan point of purchase sebagai strategi komunikasi pemasaran dengan memanfaatkan media-media yang dipajang di gerai atau outlet, untuk menarik minat dan menginformasikan terkait produk kepada calon konsumen. Tujuan dari penelitian ini adalah menganalisis efektivitas point of purchase sebagai media komunikasi pemasaran produk sehat Serambi Botani. Metode penelitian yang digunakan adalah pendekatan kuantitatif yang didukung dengan data kualitatif. Informan penelitian ini merupakan pihak pengelola Serambi Botani, sedangkan responden merupakan konsumen yang dipilih menggunakan teknik non probability sampling dengan prosedur accidental sampling. Hasil penelitian menunjukkan efektivitas point of purchase melalui model AIDA yang paling tinggi ada pada tahap interest., The Covid-19 pandemic has led to increased public interest in health products because they are believed to be able to prevent virus transmission and maintain endurance. This is an opportunity as well as a challenge for Serambi Botani in producing and promoting their healthy products, so that they can compete in the market and be accepted by potential customers. Serambi Botani implements point of purchase as a marketing communication strategy by utilizing media displayed at outlets or outlets, to attract interest and inform potential customers about products. This study aims to analyze the effectiveness of point of purchase as a marketing communication medium for Serambi Botani's healthy products. The research method used here is a quantitative approach supported by qualitative data. The informants of this research are the managers of Serambi Botani, while the respondents are consumers who were selected using non-probability sampling techniques with accidental sampling procedures. The results show that the effectiveness of point of purchase through the AIDA model is highest at the interest stage.
Keyword: Healthy Products, Marketing Communication, Media, Point of Purchase

Judul: Analisis pengaruh penerapan konsep green marketing terhadap keputusan pembelian produk di serambi botani, Botani Square - Bogor
Abstrak: The growth of the industrial world increasingly fast apparently had an impact on social and environmental problems. The emergence of awareness of environmental problems trigger the industry to deliver the marketing concept which emphasizes environmental issues, or more commonly known as green marketing. One of the market participants who implement a green marketing strategy is a mini market Serambi Botani-Botani Square, Bogor. Researcher identify the attributes that applied in the green marketing strategies with methods of observation and interviews with the Serambi Botani. The result determine that the attribute which applied Serambi Botani in the application of green marketing is composed of green input; composition of the product, raw material characteristics, the presence of preservatives, and organic agricultural raw materials. Attributes of green process; efficient energy use, waste production processes, and endurance (durability) of the product. Attributes of green output includes; biodegradable packaging, green labeling, product innovation, design room, displays of wood products, grafity persuasive, and shades of natural green. In addition there are supporting attribute / used to attract additional customers but there are not part of the green marketing is the existence of TV information, labeling of IPB, and product samples for hedonic test. This study aims to analyze the relationship between attributes of green marketing influence on consumer purchasing decisions. This research is explorative by using the questionnaire as a tool to collect data with the number of respondents were 85 respondents. Test samples used were descriptive analysis, Second Order Confirmatory Factor Analysis (2ndCFA), and Fishbein attitude model. Based on the results obtained that Serambi Botani has applied proper positioning and targeting, namely as a pioneer store on the quality of health products, natural, hygienic, and free from chemicals. Positioning accuracy of the product and provide satisfaction to customers has resulted Serambi Botani avoid from green marketing myopia. It can be known from the characteristics of consumers who receive a positive stimulus to buy in Serambi Botani. From the analysis 2ndCFA known that consumers are more influenced by attributes of green output with a coefficient of influence, green input attributes by coefficient of influence 0.83, and supporting attributes with influence coefficient 0.63. Green attributes as well as the influence of the process with coefficient - 0.22. Based on test Thitung know that the green input attributes, green output, and supporting attributes significantly influence on purchase decisions. While green process attribute does not affect significantly of product purchase decisions by consumers…
Keyword: Green marketing, Pemasaran

Judul: Metrik Einstein (Anti-) Self-Dual Berdimensi Empat dengan Metode Cartan
Abstrak: Gravitational field equation can be formulated in differential forms (differential geometry), which describes gravity as a manifestation of the curvature of space-time. Curvature of space-time is characterized by a metric that satisfies the gravitational field equation. With differential forms it can be formulated the (anti-) self-dual Einstein equation, which is a modification of the Cartan structure in (anti-) self-dual basis. Calculation of (anti-) self-dual metric with (anti-) self-dual Einstein equation is simpler than the calculation using Christoffel symbols.
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