Judul: Strategi Pemasaran pada Dapur Cokelat Kota Bogor
Abstrak: Dapur Cokelat merupakan salah satu pelaku usaha dibidang industri pastry. Persaingan diantara usaha pastry yang semakin tinggi mengharuskan pihak manajemen Dapu Cokelat perlu untuk menyiapkan alternatif strategi pemasaran untuk dapat bersaing dengan restoran lainnya. Tujuan penelitian ini, yaitu mengidentifikasi dan merumuskan alternatif strategi pemasaran dengan memperhatikan faktor lingkungan internal dan eksternal pemasaran. Metode yang digunakan dalam penelitian ini adalah matriks IFE, matriks EFE, matriks IE, matriks SWOT, dan QSPM. Berdasarkan hasil matriks IE, posisi bisnis Dapur Cokelat berada di sel kedua yang berarti Dapur Cokelat berada dalam kondisi yang kuat dan tinggi dengan strategi yang dapat digunakan yaitu grow and build. Lima alternatif strategi yang diformulasikan dengan SWOT dan prioritas strategi utama yang dihasilkan berdasarkan QSPM adalah dengan meningkatkan promosi dengan cara memaksimalkan sosial media dan berpartisapasi pada event-event.
Keyword: Dapur Cokelat, pastry, matriks IFE, matriks EFE, matriks IE, matriks SWOT, QSPM

Judul: Pengembangan Strategis Pemasaran Rumah Cupcakes dan BBQ Bogor
Abstrak: Banyaknya restoran yang bermunculan, menimbulkan adanya persaingan dalam hal produk dan penyajian.Restoran merespon kebutuhan masyarakat dengan menawarkan berbagai keuntungan dan fasilitas. Bisnis restoran akan berjalan lancar apabila didukung dengan strategi yang tepat. Tujuan penelitian ini adalah 1) Menganalisis kondisi lingkungan eksternal dan internal Rumah Cupcakes & BBQ, 2) Merumuskan alternatif strategi yang tepat berdasarkan analisis SWOT, 3) Menentukan strategi pemasaran terbaik bagi peningkatan kinerja Rumah Cupcakes & BBQ. Metode pengumpulan data menggunakan kuisioner bauran pemasaran jasa dan SWOT, penarikan sampel dilakukan dengan purposive sampling. Metode pengolahan data menggunakan analisis IPA dan analisis SWOT. Setelah dilakukan analisis SWOT diperoleh empat alternatif strategi yang mana berdasarkan hasil QSPM pengembangan strategi yang diprioritaskan yaitu peningkatan layanan promosi internet
Keyword: analysis IPA, analysis SWOT, marketing mix, QSPM

Judul: Thermal Characteristics and Dynamics of Tropical Cyclone over Western North Pacific Ocean: A Case Study of Typhoon Songda (Chedeng) 2011
Abstrak: The frequent occasion of Tropical Cyclone (TC) over Western North Pacific (WNP) Ocean lies from 10˚N to 26˚N and 121˚E to 170˚E. Sources of TC development come from warm ocean temperature where latent heat is released during condensation processes and subsequently concentrated in the boundary layer. Relative humidity at 850-700 hPa is responsible to produce the most intense storm. Meanwhile, weak vertical wind shear between 850-200 hPa is one of the dynamical factors that lead to the development of TC. Pressure level of 850-200 hPa is chosen to minimize the thermodynamic effect in the lower troposphere. Typhoon Songda (Chedeng in the Philippines) or TSC lasted from May 18th to 30th, 2011 and strengthened into powerful Super Typhoon stage between May 24th and 27th. Long curving track and the exhibition of all sequences of TC life cycle, TSC is then considered as an ideal case of TC. The objective of the study with case of TSC is to investigate the role of thermal characteristics and dynamics on TC intensity. The research is carried out by using Advanced Research of Weather Research and Forecasting model (WRF ARW model) version 3.3. Two domains are employed in the model. The first domain situate from 02˚N to 40˚N and 118˚E to 149˚E and cover spatial resolution () of 33.1 km. The second domain situate from 09˚N to 27˚N and 119˚E to 132˚E with of 11 km. Timestep of the model () is 120 seconds. The model is supported by the following physical parameterization, i.e., Yonsei University Scheme (YSU) in the boundary layer, Kain-Fritsch scheme (KF) in the cumulus, and WRF Single-Moment 3-class scheme in the microphysics. Initial meteorological condition prior to the formation of the cyclone is generated using WRF ARW standard-release model. Sensitivity of the model output is obtained from a selected single-parameter change scenarios, namely, 10 % to 20 % decrease and increase of wind shear initial data at 850-200 hPa, and by 10 % to 20 % decrease of relative humidity initial data at 850-700 hPa. The result showed that the negative correlations between wind shear and intensity are found in wind shear scenarios. Wind shears of 10 ms-1 which lead to strengthening of the wind intensity in the early period of Typhoon development are found in wind shear scenarios. The effect of wind shear changes on wind intensity is statistically significant in the 20 % wind shear scenarios. During mature stage, weak wind intensity occurred when wind shear increase as given in the WRF standard-release and the 20 % decreasing scenario. Different situation is found in the 20 % increasing scenario where wind shear tend to weak and lead to strong wind intensity at this stage. Meanwhile, the reduction of moisture supply at 850-700 hPa resulting from 20 % decreasing relative humidity play a major role in the weakening of wind intensity and reduces mechanical energy of the cycle process as much as 300 J kg-1.
Keyword: