Judul: Factors that Affect the Effectiveness of Online Media as a Promotion Media During the Covid-19 Pandemic
Abstrak: Efektivitas media promosi sangat menentukan keberhasilan promosi yang ditunjukkan oleh meningkatnya pengetahuan konsumen mengenai produk dan meningkatnya volume penjualan. Tingginya pengguna media online menjadikan media ini sebagai platform yang mulai banyak digunakan sebagai media promosi, terutama pada masa pandemi Covid-19 dimana konsumen cenderung membatasi kegiatan ke luar rumah. Lampung terkenal akan produk olahan pertanian lokalnya yaitu buah pisang. Salah satu usaha yang menggunakan buah pisang sebagai bahan pokoknya adalah Toko Kue dan Oleh-Oleh “Yussy Akmal”, dengan produk andalannya yaitu pie pisang. Penelitian ini bertujuan untuk mengidentifikasi keefektifan media online yang dikekola Yussy Akmal Bakery sebagai media promosi, beserta faktor-faktor yang memengaruhinya. Hasil penelitian menunjukkan bahwa faktor individu, faktor terpaan media dan faktor karakteristik pesan secara simultan memengaruhi efektivitas media pada aspek kognitif, afektif, dan konatif. Faktor yang paling berpengaruh terhadap efektivitas media online sebagai media promosi merupakan faktor terpaan media online.
Keyword: Factors, online media, promotions

Judul: Efektivitas Media Sosial Sebagai Media Promosi Taman Hutan Raya IR. H. Djuanda di Masa Pandemi Covid-19
Abstrak: Pandemi Covid-19 mengakibatkan adanya pemberlakuan PSBB dan menimbulkan menurunnya kegiatan berwisata. Penelitian bertujuan menganalisis efektivitas media sosial sebagai media promosi dan melihat hubungannya dengan karakteristik konsumen, karakteristik media sosial, dan kredibilitas media sosial, serta hubungan antara efektivitas media sosial dengan keputusan berkunjung di masa pandemi Covid-19. Metode yang digunakan yaitu metode kuantitatif menggunakan kuesioner untuk 50 responden dengan teknik accidental sampling. Hasil penelitian menunjukkan bahwa efektivitas media sosial selama pandemi Covid-19 sudah cukup bagus dan memiliki hubungan dengan keputusan berkunjung wisatawan. Selain itu, karakteristik konsumen tidak memiliki hubungan dengan efektivitas media sosial sebagai media promosi selama pandemi Covid-19 sementara Karakteristik media sosial dan kredibilitas media sosial memiliki hubungan dengan efektivitas media sosial sebagai media promosi selama pandemi Covid-19., The Covid-19 pandemic has resulted in the implementation of PSBB and has led to a decrease in tourist activities. The study aims to analyze the effectiveness of social media as a promotional media and its relationship with consumer characteristics, social media characteristics, and social media credibility, as well as the relationship between the effectiveness of social media and the decision to visit Djuanda Forest Park during the Covid-19 pandemic. The method used is a quantitative method using a questionnaire for 50 respondents with an accidental sampling technique. The results showed that the effectiveness of social media Djuanda Forest Park during the Covid-19 pandemic was good and had a relationship with the decision of tourists to visit Djuanda Forest Park. In addition, consumer characteristics do not have a relationship with the effectiveness of social media while social media characteristics and social media credibility have a relationship with the effectiveness of social media as a promotional media Djuanda Forest Park during the Covid-19 pandemic.
Keyword: covid-19, consumer characteristics, social media characteristics, social media credibility, visit decision

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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