Judul: Analysis of the corporate social responsibility “gunung salak lestari” program implementation impact towards the corporate image of aqua golden mississippi (Study Of Case In Cidahu Subdistrict, Sukabumi)
Abstrak: The research aims to (1) study the response of the beneficiaries of Corporate Social Responsibility (CSR) "Gunung Salak Lestari” program against CSR "Gunung Salak Lestari" program, (2) know the public perception of the recipients of CSR "Gunung Salak Lestari" program against Aqua Company, and (3) analyze the relationship and the influence between CSR “Gunung Salak Lestari” program and Aqua Company’s image. The data in this study consists of primary and secondary sources. Respondents in this research were the beneficiaries of CSR "Gunung Salak Lestari" program. The sample selection was done by using a purposive sampling and simple random sampling. The analytical tool used is descriptive analysis, Spearman Rank correlation analysis and Structural Equation Modelling (SEM) with Microsoft Office Excel 2007, SPSS for Windows version 16.0 and LISREL 8.30. The research result shows that most respondents resides in the village of Cidahu, as sharecroppers, mostly male, are in the range of age between 41-50 years, and have an income of less than Rp 500,000 a month. Based on the analysis of brand awareness, it is concluded that mineral water of Aqua brand was very well received and took the position of top of mind. Based on the results of Spearman rank correlation test, it is concluded that there is a positive and significant relationship between CSR "Gunung Salak Lestari" program with the Aqua Company's image. Analysis using SEM suggest that CSR "Gunung Salak Lestari" program influence the corporate’s image positively and significantly.
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Judul: Analisis Livelihood Assets dan Dampak Program Corporate Social Responsibility (CSR) terhadap Usaha Lokal Penerima Manfaat (Studi Kasus: PT Aqua Golden Mississippi – Babakan Pari)
Abstrak: Sektor industri pengolahan berperan penting dalam pertumbuhan ekonomi Indonesia, namun kegiatan industri yang dilakukan umumnya memberikan dampak negatif bagi lingkungan sekitar. Konsep CSR muncul sebagai pendekatan strategis dalam mengatasi dampak negatif dari kegiatan industri, seperti yang diimplementasikan oleh PT Aqua Golden Mississippi – Babakan Pari melalui program CSR bidang pengembangan ekonomi. Penelitian ini bertujuan menganalisis livelihood assets penerima manfaat program CSR, menganalisis persepsi penerima manfaat terhadap program CSR, dan mengestimasi dampak ekonomi program CSR. Metode analisis yang digunakan yaitu analisis sustainable livelihood, analisis deskriptif dengan skala Likert, dan analisis pendapatan. Hasil penelitian menunjukkan livelihood assets yang dimiliki penerima manfaat program CSR bidang pengembangan ekonomi berada dalam status keberlanjutan sedang atau menengah. Penerima manfaat memiliki persepsi positif terhadap program CSR bidang pengembangan ekonomi. Usaha lokal yang didampingi oleh CSR PT AGM Babakan Pari tergolong menguntungkan dengan nilai R/C ratio lebih dari satu., The manufacturing industry sector plays an important role in Indonesia's economic growth, but the industrial activities generally have a negative impact on the surrounding environment. The concept of CSR emerged as a strategic approach in overcoming the negative impacts of industrial activities, as implemented by PT Aqua Golden Mississippi – Babakan Pari through a CSR program in the field of economic development. This study aims to analyze the livelihood assets of beneficiaries of the CSR program, analyze beneficiary perceptions of the CSR program, and estimate the economic impact of the CSR program. The analytical methods used are sustainable livelihood analysis, descriptive analysis using a Likert scale, and income analysis. The results of the study show that the livelihood assets owned by beneficiaries of the CSR program are in a medium sustainability status. Beneficiaries have positive perceptions of CSR programs in the field of economic development. Local businesses assisted by CSR PT AGM Babakan Pari are classified as profitable with an R/C ratio of more than one.
Keyword: CSR, income, Likert scale, perception, sustainable livelihood

Judul: Infeksi Virus Parainfluenza Pada Anjing
Abstrak: Virus parainfluenza anjing termasuk famili Paramyxoviridae, berbentuk pleomorf dengan ukuran bervariasi (bergaris tengah antara 100-500 nm), berpembungkus peka ether, berisi genom RNA dan secara serologis mempunyai kesamaan dengan virus SV-5 kera; dikenak sebagai salah satu kausa penting dari sindrom "kennel cough". Infeksinya dapat mengenai anjing semua umur yang belum pernah terinfeksi atau mendapatkan vaksinasi mengakibatkan gejala klinis ringan yang terbatas pada traktus respirasi atu infeksi yang secara klinis tidak memperlihatkan gejala nyata. Gejala klinis yang nampak setelah masa inkubasi (1-5 hari) terlewati berupa batuk yang tidak berat selama beberapa hari, berbagai tingkat tonsilitis dan pharyngitis dan kadang-kadang ditemukan kenaikan temperatur rektal antara 1-2 derajat C dari temperatur normal rat-rata. Anjing terinfeksi mengandung virus pada traktus respirasi bagian atas dan bawah serta limfonoduli sampai hari ke 9 setelah infeksi. Penyebaran virus antar anjing terjadi secara aerogen.
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