Judul: The Role of Ecolabel Awareness, Green Marketing Mix, and Brand Image in Consumer Purchase Decisions for Aqua Life Products in Indonesia
Abstrak: Kesadaran konsumen tentang isu lingkungan mendorong mereka untuk menerapkan pola hidup sehat dengan mengonsumsi produk organik yaitu produk yang mengandung komponen aman, tidak beracun, dapat didaur ulang, dan menggunakan kemasan yang ramah lingkungan. Perusahaan sebagai produsen merupakan salah satu pihak yang berperan penting dalam menjaga kelestarian lingkungan. Bentuk pengembangan strategi perusahaan antara lain dengan menghasilkan berbagai macam produk yang menggunakan bahan-bahan tidak merusak lingkungan. Salah satu usaha yang dilakukan perusahaan adalah adanya label ramah lingkungan pada produk. Label ramah lingkungan memiliki peran penting tidak hanya sebagai tanda disuatu produk tetapi juga infomasi yang sangat penting untuk mengedukasi konsumen tentang konsep ramah lingkungan. Penelitian ini bertujuan untuk menganalisis pengaruh eco label awareness, green marketing mix, dan brand image terhadap keputusan pembelian konsumen. Penelitian dilakukan pada bulan November sampai Desember 2021. Data yang dikumpulkan dalam penelitian ini adalah data primer yang diperoleh dari survei kuesioner berbahasa Indonesia yang disebarkan melalui link google form menggunakan skala Ordinal. Metode pengambilan sampel (responden) yang digunakan adalah purposive sampling. Data diolah dan dianalisis menggunakan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan ecolabel awareness tidak memberikan pengaruh signifkan terhadap keputusan pembelian konsumen produk AQUA Life. Green marketing mix dan brand image berpengaruh signifikan dan positif terhadap keputusan pembelian konsumen produk AQUA Life. Green marketing mix berpengaruh signifikan terhadap brand image. Berdasarkan hasil statistik menunjukan bahwa green marketing mix merupakan variabel yang lebih dominan terhadap keputusan pembelian konsumen. Para produsen dan pemerintah harus lebih memberikan edukasi kepada konsumen agar konsumen mendapatkan pengetahuan lebih mengenai kesadaran akan penggunaan produk ramah lingkungan serta manfaatnya., Consumer awareness about environmental issues encourages them to adopt a healthy lifestyle by consuming organic products, namely products that contain safe, non-toxic, recyclable components, and use environmentally friendly packaging. The company as a producer is a part of an important role in preserving the environment. The form of developing the company's strategy is to produce various kinds of products using materials that do not damage the environment. One of the efforts made by the company is to create ecolabels for their products. Ecolabels have an important role not only as a sign of a product but also very important information to educate consumers about the concept of being environmentally friendly. This study aims to analyze the effect of eco label awareness, green marketing mix, and brand image on consumer purchasing decisions. The study was conducted from October to December 2021. The data collected in this study were primary data obtained from a questionnaire survey in Indonesian which was distributed via the Google Form link using the Ordinal scale. The sampling method (respondents) used is purposive sampling. The data was processed and analyzed using Structural Equation Modeling (SEM). The results showed that ecolabel awareness did not have a significant effect on consumer purchasing decisions for AQUA Life products. Green marketing mix and brand image have a significant and positive effect on consumer purchasing decisions for AQUA Life products. Green marketing mix has a significant effect on brand image. Based on the statistical results show that the green marketing mix is a more dominant variable on consumer purchasing decisions. Producers
Keyword: Brand Image, Ecolabel Awareness, Green Marketing Mix, Keputusan Pembelian Konsumen

Judul: The Influence of Knowledge and Word of Mouth toward Attitudes and Intention to Buy Green Product
Abstrak: Sikap dan minat beli produk ramah lingkungan merupakan salah satu implementasi dari masyarakat yang bertanggung jawab terhadap lingkungan. Informasi mengenai lingkungan dan word of mouth telah tersebar luas serta mudah ditemukan di berbagai media, terutama media sosial. Tujuan penelitian ini adalah untuk menganalisis hubungan karakteristik responden dengan pengetahuan lingkungan, word of mouth¸ sikap peduli lingkungan, dan minat beli produk ramah lingkungan. Selain itu, menganalisis pengaruh pengetahuan lingkungan dan word of mouth terhadap sikap peduli lingkungan dan minat beli produk ramah lingkungan. Penelitian ini menggunakan mix methods. Penelitian kuantitatif dilakukan dengan teknik survei online pada 159 orang responden. Penelitian kualitatif dilakukan dengan in-depth interview dengan 10 orang responden yang dipilih menggunakan teknik purposive sampling serta observasi pada retail online dan offline. Analisis data dilakukan menggunakan aplikasi SPSS 25.0 dan SEM LISREL 8.80. Hasil uji hubungan menunjukkan terdapat hubungan signifikan antara usia, pekerjaan, dan rata-rata pengeluaran dengan minat beli produk ramah lingkungan. Hasil analisis SEM pada penelitian juga menunjukkan pengaruh positif signifikan antara pengetahuan lingkungan dan word of mouth terhadap sikap peduli lingkungan dan minat beli produk ramah lingkungan, serta menunjukkan pengaruh signifikan secara positif antara sikap peduli lingkungan terhadap minat beli produk ramah lingkungan. Oleh karena itu, masyarakat perlu meningkatkan pengetahuan mengenai lingkungan, diharapkan juga masyarakat dapat membagikan ulasan produk sebagai referensi bagi calon konsumen lain sebelum membeli produk tersebut. Hasil penelitian juga dapat dimanfaatkan untuk meningkatkan minat beli produk ramah lingkungan di Indonesia. Diharapkan pemerintah dan organisasi terkait lingkungan dapat bekerja sama dalam menyebarluaskan informasi mengenai lingkungan yang aktual dan terkini., The attitude and intention to buy green products is one of the implementations of a society responsible for the environment. Information about the environment and word of mouth has spread widely and is easy to find on social media. This study analyzed the relationship between respondent characteristics and environmental knowledge, word of mouth, environmental attitudes, and intention to buy green products. It also analyzed the influence of environmental knowledge and word of mouth on environmental attitudes and intention to buy green products. This research uses mixed methods. Quantitative research was conducted using an online survey technique on 159 respondents. Qualitative research was conducted using in depth interviews with ten selected respondents and observations of online and offline retailers. Data analysis was performed using SPSS 25.0 and SEM-LISREL 8.80. The relationship test results in this study showed a significant relationship between age, occupation, and expenditure with an intention to buy green product. The results of the SEM analysis in the study showed a significant positive influence between environmental knowledge and word of mouth on environmental attitudes and intention to buy green products. Also, environmental attitudes showed a significant positive influence on the intention to buy green products. Therefore, the community needs to increase its environmental knowledge. The community can share product reviews as a reference for other potential consumers. The research results can also be used to increase the intention to purchase green products in Indonesia. It is hoped that the government and organizations can disseminate information about the actual and current information.
Keyword: attitude, buying interest, environmental knowledge, word of mouth

Judul: Penyusunan Overlap Graph menggunakan Suffix Tree pada DNA Sequence
Abstrak: The DNA sequence assembly is very important in genome analysis. This step aims to reconstruct contigous DNA fragment (contigs) from short fragment by concatenating fragments based on the overlap region among them. This method employs overlap graph for solving the problems. In this graph, nodes represent fragments and edges represent overlap. This research developed a software for constructing overlap graph using suffix tree. The evaluation was conducted by measuring the number of nodes, number of edges, and the execution time in many values of minimum overlap. The minimum overlap is defined as the minimum length of substring which is considered as the overlap region between two fragments. The evaluation results showed that the number of nodes, the number of edges, and the execution time were increased with the decreasing of the minimum overlap value.
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