Judul: Pengaruh Brand Image terhadap Keputusan Pembelian Susu Steril Bear Brand.
Abstrak: Masyarakat seluruh dunia lebih memperhatikan nutrisi yang masuk ke dalam tubuhnya untuk mendukung sistem imun terutama di masa pandemik Covid19. Susu mengandung nutrisi seperti karbohidrat, protein, lemak, vitamin dan mineral yang dibutuhkan oleh tubuh. Hal ini mendorong banyak produsen untuk membuat produk olahan susu dengan keunggulannya masing-masing. Produk-produk yang dipasarkan harus diberi merek dagang agar membentuk citra untuk produk dan produsennya. Salah satu produk susu yang familiar yaitu susu steril Bear Brand. Tujuan dari penelitian ini untuk melihat pengaruh brand image terhadap keputusan pembelian. Penelitian dilaksanakan di Kecamatan Cikampek Kabupaten Karawang Provinsi Jawa Barat. Metode purposive sampling technique digunakan untuk penarikan contoh sebanyak 100 responden. Data yang didapatkan dianalisis menggunakan teknik analisis regresi linear sederhana dan uji t. Hasil penelitian menunjukkan brand image berpengaruh nyata terhadap keputusan pembelian, dengan koefisien determinasi 35,8% dan persentase sisanya dijelaskan oleh faktor lain yang tidak diteliti., People around the world pay more attention to the nutrients that enter their bodies to support the immune system, especially during the Covid-19 pandemic. Milk contains nutrients such as carbohydrates, proteins, fats, vitamins and minerals needed by the body. This encourages many manufacturers to make dairy products with their respective advantages. Products that are marketed must be trademarked in order to form an image for the product and its manufacturer. One of the familiar dairy products is Bear Brand sterile milk. The purpose of this research is to see the effect of brand image on purchasing decisions. The research was conducted in Cikampek District, Karawang Regency, West Java Province. The purposive sampling technique method was used for sampling as many as 100 respondents. The data obtained were analyzed using simple linear regression analysis techniques and t test. The results showed that brand image had a significant effect on purchasing decisions, with a coefficient of determination of 35,8% and the remaining percentage was explained by other factors not examined
Keyword: brand image, purchasing decisions, milk

Judul: Consumer Patterns and Perceptions of Purchase Decisions and Consumer Loyalty in Milk Products in Jabodetabek
Abstrak: Produk minuman susu sudah banyak beredar di masyarakat dengan berbagai variasi, sehingga perlu memahami konsumen serta faktor yang mempengaruhi minat konsumen dalam melakukan pembelian, melalui atribut produknya. Penelitian ini bertujuan mengetahui pola konsumsi, persepsi konsumen dan loyalitas konsumen masyarakat terhadap produk minuman susu di wilayah Jabodetabek. Penelitian dilakukan dengan survei online yang terdiri dari tahapan yaitu studi literatur, penentuan metode pengambilan data, penentuan responden, penyusunan kuesioner, pengujian kuesioner, pengumpulan data, pengolahan data, dan pelaporan. Analisis data dilakukan dengan uji deskriptif, crosstab, Chi-square, dan uji Net Promoter Score dengan menggunakan software Microsoft Excel dan SPSS 25. Responden memiliki pola konsumsi tertinggi dengan frekuensi konsumsi sebanyak 1-2 kali seminggu pada jenis susu UHT berkemasan tetra pak pada brand Ultramilk. Pertimbangan keputusan pembelian dilihat dari faktor rasa, sertifikasi, dan kandungan gizi dengan memperhatikan kandungan protein, mineral, gula, vitamin, dan lemak. Beberapa dari profil responden seperti domisili, usia, jenis kelamin, pendidikan, pekerjaan, pendapat, dan pengeluaran memiliki hubungan yang signifikan terhadap beberapa atribut pola dan persepsi konsumen. Terdapat 5 dari 16 brand yang memiliki konsumen puas dan loyal karena memiliki Net Promoter Score yang bernilai positif., Milk products have circulated a lot in public with various variations, so it is necessary to understand consumers and the factors that influence consumer interest in making purchases, through product attributes. This study aims to determine consumption patterns, consumer perceptions and consumer loyalty to milk products in the Jabodetabek. The research was conducted using an online survey consisting of stages: literature study, determining data collection methods, determining respondents, preparing questionnaires, testing questionnaires, data collection, data processing, and reporting. Data analysis was carried out by descriptive, crosstab, Chi-square, and Net Promoter Score tests using Microsoft Excel and SPSS 25 software. Respondents had the highest consumption pattern with a consumption frequency of 1-2 times a week on UHT milk in tetra pak packaging for Ultramilk brands. Consideration of purchasing decisions is seen from the taste, certification, and nutritional content by paying attention to the content of protein, minerals, sugar, vitamins, and fat. Some of the respondents profiles such as domicile, age, gender, education, occupation, income, and expenditure have a significant relationship to some attributes of consumer patterns and perceptions. There are 5 out of 16 brands that have satisfied and loyal consumers because they have a positive Net Promoter Score.
Keyword: Consumer, Loyalty, Milk, Pattern, Perspective

Judul: Penyusunan Overlap Graph menggunakan Suffix Tree pada DNA Sequence
Abstrak: The DNA sequence assembly is very important in genome analysis. This step aims to reconstruct contigous DNA fragment (contigs) from short fragment by concatenating fragments based on the overlap region among them. This method employs overlap graph for solving the problems. In this graph, nodes represent fragments and edges represent overlap. This research developed a software for constructing overlap graph using suffix tree. The evaluation was conducted by measuring the number of nodes, number of edges, and the execution time in many values of minimum overlap. The minimum overlap is defined as the minimum length of substring which is considered as the overlap region between two fragments. The evaluation results showed that the number of nodes, the number of edges, and the execution time were increased with the decreasing of the minimum overlap value.
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