Judul: Strategi Pemasaran Kedai Kopi Wirajuara di Kabupaten Indramayu
Abstrak: Saat ini, pertumbuhan kedai kopi di Indonesia sangat meningkat salah satunya adalah Kedai Kopi Wirajuara. Tingkat persaingan kedai kopi yang cukup tinggi menyebabkan Kedai Kopi Wirajuara harus memiliki strategi pemasaran yang tepat untuk mampu bersaing dengan para pesaingnya. Tujuan penelitian ini adalah mengidentifikasi faktor-faktor internal dan eksternal yang mempengaruhi Kedai Kopi Wirajuara, merumuskan alternatif strategi pemasaran yang dapat diterapkan oleh Kedai Kopi Wirajuara, menentukan prioritas alternatif strategi pemasaran yang direkomendasikan untuk diterapkan oleh Kedai Kopi Wirajuara. Metode yang digunakan dalam penelitian ini adalah analisis deskriptif dan analisis perumusan tiga tahap yang terdiri dari tahap masukan, tahap pencocokan dan tahap pengambilan keputusan. Alat yang digunakan dalam penelitian ini adalah matriks IFE, matriks EFE, matriks SWOT, dan matriks QSPM. Hasil analisis menunjukkan bahwa Kedai Kopi Wirajuara memiliki tujuh kekuatan dan empat kelemahan serta empat peluang dan tiga ancaman. Berdasarkan hasil analisis matriks SWOT menghasilkan tujuh alternatif strategi pemasaran dengan prioritas strategi yaitu mengembangkan produk yang berbeda dengan pesaing., Currently, the growth of coffee shops in Indonesia is increasing, one of which is the Wirajuara coffee shop. The level of competition for coffee shops is relatively high, causing Wirajuara coffee shop to have the right marketing strategy to compete with its competitors. This study aims to identify internal and external factors that affect Wirajuara coffee shop, formulate alternative marketing strategies that can be applied by Wirajuara coffee shop, and determine the priority of alternative marketing strategies that are recommended to be applied by Wirajuara coffee shop. The method used in this research is descriptive analysis and three-stage formulation analysis consisting of the input stage, the matching stage, and the decision-making stage. The tools used in this research are the IFE matrix, EFE matrix, SWOT matrix, and QSPM matrix. The results of the analysis showed that Wirajuara Coffee Shop has seven strengths and four weaknesses as well as four opportunities and three threats. Based on the result of the SWOT matrix analysis, there are seven alternative marketing strategies with strategic priorities, namely developing products that are different from competitors.
Keyword: kedai kopi, strategi pemasaran, SWOT, QSPM

Judul: Marketing Strategy in Kedai Kopipayu Bogor City
Abstrak: Perkembangan zaman saat ini berpengaruh terhadap gaya hidup masyarakat Indonesia terhadap minat kopi. Kegiatan yang sedang tren khususnya di kalangan muda saat ini yaitu berkumpul sambil minum kopi. Kedai Kopipayu merupakan salah satu kedai kopi yang terletak di Kota Bogor. Peningkatan jumlah kedai kopi di kota Bogor menyebabkan Kedai Kopipayu memiliki persaingan yang ketat dengan para pesaingnya, sehingga hal ini mendorong kedai tersebut untuk menentukan strategi pemasaran yang tepat agar dapat bersaing dengan para pesaingnya. Tujuan dari penelitian ini adalah (1) mengidentifikasi faktor strategis internal dan eksternal yang mempengaruhi Kedai Kopipayu, (2) merumuskan alternatif strategi, dan (3) menentukan prioritas alternatif strategi pemasaran. Alat analisis yang digunakan dalam penelitian ini adalah matriks IFE, matriks EFE, matriks IE, matriks SWOT, dan matriks QSPM. Hasil analisis menunjukkan Kedai Kopipayu berada pada posisi menjaga dan mempertahankan. Analisis matriks SWOT menghasilkan enam alternatif strategi pemasaran dengan prioritas strategi pada Kedai Kopipayu yaitu menjaga dan meningkatkan fasilitas serta pelayanan Kopipayu untuk mempertahankan loyalitas konsumen yang dihasilkan menggunakan matriks QSPM., The current development affects the Indonesian life style towards interest of coffee. Current trend especially among young adult is gathering and have some coffee. Kedai Kopipayu is a coffee shop that located in Bogor. The increasing number of coffee shops in Bogor causes Kedai Kopipayu to have stiff competition with its competitors, so this encourages Kedai Kopipayu to determine the right marketing strategy in order to compete with its competitors. The purpose of this research is to (1) identify the internal and external strategic factors that influence Kedai Kopipayu, (2) formulated the alternatuve of marketing strategy, and (3) determine that priority of marketing strategy alternative. The analytical tools used in this research are IFE matrix, EFE matrix, IE matrix, SWOT matrix, and QSPM matrix. The results of the analysis show that Kedai Kopipayu is in hold and maintain position. The SWOT matrix analysis produces six alternative marketing strategies with priority strategies on Kedai Kopipayu, namely maintaining and improving Kedai Kopipayu's facilities and services to maintain customer loyalty generated using the QSPM matrix.
Keyword: Coffee shop, marketing strategy, priority strategy

Judul: Synthesis of Apatite - Chitosan Composite Using Duck Eggshell and Chitosan with Temperature and pH Control
Abstrak: Composite of apatite-chitosan was prepared by using chitosan as polymer matrix. Calcium phosphate was prepared from CaO and (NH4)2HPO4, which the ratio Ca : P had to be 1.67. Chitosan is produced by deacetilase from biopolymer chitin. Duck eggshell (95% CaCO3) as starting material was converted to be calcium oxide (CaO) through calcinations with temperature 1000oC for 5 hours. In-situ and ex-situ methods were prepared from apatite and chitosan (dissolved with acetate acid 2%). Calcium phosphate prepared for bone implantation, but it is too fragile and brittle to be implant into the body. So addition of chitosan can decrease crystalinity and increase mechanic characteristic (tougher). Composite apatite-chitosan was resulted by fast precipitation. Fast precipitation was held in a breaker glass with nitrogen atmosphere, under controlled temperature at 37oC and pH 7, in order to increase amount of hydroxyapatite. Precipitation with CaO which was dropped by (NH4)2HPO4. Hydroxyapatite and chitosan were appearing at samples with in-situ and ex-situ methods which indicating by peak matching of XRD (closed lattice parameter, crystal size), overlapping at FTIR spectra and supporting by SEM picture (homogenous and agglomerated particle). However, it still needs further research to examine biocompatibility osteoconductive degree of sample by in-vivo and in-vitro test.
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