Judul: Persepsi Masyarakat terhadap Media Luar Ruang di Jalan Margonda Raya Kota Depok sebagai Media Periklanan
Abstrak: The research about people’s perception was conducted in order to identify the existence of outdoor media in Margonda Raya Street, Depok City, West Java. Quantitative method was used as the primary method in this research. This research was conducted using survey research design with descriptive-correlational approach. Descriptive in this research means describing respondent characteristics, people’s perception toward visual communication aspects, typology characteristics, and outdoor media aesthetics. Moreover, Correlational in this research means trying to explore factors that related to people’s perception and try to examine correlation between variables. By identifying people’s perception, it will enable us to describe people’s response toward outdoor media. As many as 94 respondents from Margonda Raya Street, Depok City was selected as sample in this research. The research results showed that the public perception of visual communication aspects on outdoor media is good, while the public perception of the outdoor media typology and aesthetic outdoor media is good enough. Further study related to outdoor media is expected to learn about outdoor media in Depok City based on City Planning (RTRK).
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Judul: The Effectiveness of Outdoor Media on Community Behavior in Dispose of Waste (Case: Ciliwung's River Bank, Sempur Village, Central Bogor Subdistrict, Bogor City, West Java)
Abstrak: Media luar ruang merupakan media penyampai pesan atau informasi yang memiliki berbagai karakteristik pesan dan diletakkan di ruang terbuka yang cukup strategis agar dapat menjangkau khalayak luas. Media luar ruang sering digunakan sebagai alat yang dapat mengubah perilaku seseorang. Sebagaimana maraknya pemasangan media luar ruang di tepi sungai yang berisi larangan membuang sampah sembarangan. Hal tersebut ditujukan agar masyarakat memiliki perilaku yang baik dalam membuang sampah. Penelitian ini bertujuan untuk menganalisis karakteristik individu dan karakteristik pesan yang memiliki hubungan terhadap intensi dan perilaku masyarakat dalam membuang sampah. Penelitian ini menggunakan pendekatan kuantitatif yang dilakukan menggunakan kuesioner dan didukung dengan data kualitatif melalui wawancara mendalam serta observasi. Hasil penelitian menunjukkan bahwa tidak ada hubungan antara karakteristik individu maupun karakteristik pesan dengan intensi. Namun, intensi memiliki hubungan dengan perilaku masyarakat dalam membuang sampah., Outdoor media is a medium for delivering messages or information that has various message characteristics and is placed in an open space that is strategic enough to reach a wide audience. Outdoor media is often used as a tool to be able to change a person's behavior. Like the rampant installation of outdoor media on the banks of the river which prohibits littering. This is intended so that people have good behavior in disposing of waste. This study aims to analyze individual characteristics and message characteristics that have a relationship with people's intentions and behavior in disposing of waste. This research uses a quantitative approach which is carried out using a questionnaire and is supported by qualitative data through in-depth interviews and observations. The results showed that there was no relationship between individual characteristics and message characteristics with intention. However, intention has a relationship with people's behavior in disposing of waste.
Keyword: community behavior, dispose of waste, outdoor media

Judul: Isolasi dan purifikasi inhibitor RNA helikase virus hepatitis C dari bakteriosin bakteri asam laktat S34
Abstrak: Target molecular therapy is one of method to prevent hepatitis C virus which was developed recently. NS3 Helicase/RNA helicase hepatitis C virus inhibition using inhibitory peptide are target in molecular therapy. Bacteriocin are inhibitory peptides which can inhibit hepatitis C virus through inhibition of NS3 helicase. Bacteriocin is a peptide which is produced by lactic acid bacteria. The aim of this research were to isolate and to purify bacteriocin from S34 lactic acid bacteria which has high activity to inhibit RNA helicase of hepatitis C virus. S34 lactic acid bacteria were identified using 16S RNA amplification and DNA sequencing identification of S34 lactic acid bacteria was Lactobacillus plantarum WCFS1. The bacterial growth reached logaritmic phase at 7 hours and stationary phase at 10 hours. Bacteriocin were isolated and purified by ammonium sulphate precipitation with 80% saturation, gel filtration chromatography, and characterization of bacteriocin through molecular weight analysis and measured protein concentration. Bacteriocin from S34 lactic acid bacteria were included in 2nd class bacteriocin, had 64.20 % of inhibition against RNA helicase hepatitis C virus, had molecular weight about 1.7-4.2 kDa, and specific activity in the amount of 2.84 x 106 U/mg.
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