Judul: . Efektivitas Website Sebagai Media Promosi Agrowisata Gunung Mas, Bogor, Jawa Barat
Abstrak: Website merupakan salah satu media promosi yang digunakan oleh pihak agrowisata Gunung Mas dalam mempromosikan usaha wisatanya. Tujuan penelitian ini ialah menganalisis efektivitas website dalam mempromosikan agrowisata Gunung Mas dan menganalisis faktor-faktor yang berhubungan dengan efektivitas promosi dilihat dari tahapan attention, interest, desire, dan action (AIDA). Penelitian ini menggunakan metode survei dengan menggunakan kuesioner online dan didukung dengan wawancara dengan stakeholder agrowisata Gunung Mas beserta beberapa responden. Responden berjumlah 72 orang yaitu pengunjung website yang telah bersedia mengisi kueisoner online. Hasil penelitian menunjukkan website efektif dalam menstilmusi perhatian (attention) dan meningkatkan ketertarikan (interest) responden. Website kurang efektif dalam memunculkan keinginan (desire) hingga mendorong responden untuk mengunjungi agrowisata Gunung Mas (action). Faktor yang berhubungan dengan efektivitas promosi melalui tahapan attention, interest, desire adalah kelengkapan dan kejelasan informasi
Keyword: efektifitas, promosi, website

Judul: Efektivitas Website sebagai Media Komunikasi Pemasaran Kampoeng Wisata Bisnis Tegalwaru, Ciampea, Bogor, Jawa Barat
Abstrak: Marketing communication media is a channel which used to deliver a marketing communication message. The objective of this research is to analyze the effectiveness of a website as a communication media along with all of the factors which influence it. Kampoeng Wisata Bisnis Tegalwaru, Ciampea Sub-district, Bogor Regency, West Java Province becomes an agrotourism unit that being researched. Kampoeng Wisata Bisnis Tegalwaru is a village area which developed agrees with inhabitant small and medium-sized enterprises potentiality. All of inhabitant small and medium-sized enterprises in Tegalwaruare intended to increase the economic level of society by providing a tourism and training program. The result of this research shows that the characteristic of Kampoeng Wisata Bisnis Tegalwaru visitor and website have a big impact on determining the frequency and the intensity of Kampoeng Wisata Bisnis Tegalwaru visitor accessing website through internet. Visitor characteristic, website characteristic, and visitor exposed level have an impact to cognitive and conative aspect.
Keyword: agrotourism, marketing communication media, effectiveness

Judul: Mathematical model of Hematopoietic Stem Cell in Chronic Myelogenous Leukemia with and without Therapy
Abstrak: Leukemia or blood cancer is a diverse group of neoplastic disease, characterized by the multiplication of abnormal leukocytes or malignant transformation of blood-forming cells in bone marrow and lymphoid tissues. One of the most common types of leukemia is Chronic Myelogenous Leukemia (CML), which is usually diagnosed by the presence of certain chromosomal abnormalities, the so-called Philadelphia chromosome (Ph). One of the treatments of CML is Granulocyte Colony-Stimulating Factor (G-CSF). In this paper, we discuss two Hematopoietic Stem Cell (HSC) models, i.e. HSC without treatment and HSC with G-CSF treatment. The model of HSC without treatment included three equations representing the dynamics of HSC, leukocyte and platelet. Whereas, the model of HSC with G-CSF treatment includes the previous three equations and adds two more equations representing G-CSF injection and G-CSF circulation. The stability behavior of the system approaching the equilibrium points in the simulation study is carried out using Mathematica 7.0. The simulation results show that the G-CSF treatment can successfully decrease the number of HSC, which means reducing the CML.
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