Judul: Strategi Pengembangan Usaha Peternakan Ayam Kampung Kelompok Tani Sehati Desa Sirnagalih Kecamatan Tamansari Kabupaten Bogor.
Abstrak: Chicken is one of the poultry comodities whose food consumption level nowadays has reached 16,3 percent deriving from local poultry (Ditjennak, 2012). One kinds of range chicken which is grown in poultry farm is native chicken. Sehati farmers group is one of the farmer group which is grow native chicken intensively. This farmers group has a problem in management, on-farm, and marketing therefore needs a business development strategy to the continous of this business. This research purposes are identifying internal and external business environment condition from sehati farmer group, determining business development strategy alternative, and priotizing strategies. There are some methods in this research which are IFE (internal factor evaluation) and EFE (external factor evaluation) matrix, IE (internal external) matrix, SWOT (strenghts, weaknesses, opportunities, threaths) matrix, and at last QSPM. The result of the analysis showed that sehati farmer group was in grow and build stage with intensive and integrative strategy. The result of SWOT analysis identified that there were six alternative of business development strategies which could be implemented. The highest priotizing strategy based on the calculation of QSPM matrix was a strategy to expanding market of native chicken to new market outside the current and existing market.
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Judul: Business Development Strategy for Broiler Hatchery Company in South Sulawesi
Abstrak: Chicken is the most affordable alternative to meat protein. The level of consumption of chicken meat in Indonesia in 2020 is below that of Malaysia, Vietnam and the Philippines OECD (2021). Fulfillment of chicken meat consumption is supported by broiler chicken production, followed by demand for DOC (Day-Old Chick). The population of broiler chickens in Indonesia is uneven, dominated by Java Island, while the Eastern Indonesia Region is still far below other regions (BPS 2022). The structure of the broiler industry is dominated by almost 85% of large-scale businesses integrated with Forward integration controlling distribution channels in the live chicken market and the chicken processing market. Production efficiency from this integration activity creates a competitive advantage that is difficult for small and medium scale companies to compete with if they do not develop their business, one of which is PT XYZ. This study aims to identify the direction of business development and determine the right priority strategy to develop PT XYZ's business and describe the driving forces and restraining forces of the selected strategy implementation. This study uses Porter's five forces to analyze industrial competition conditions which are evaluated with the EFE matrix, internal environmental analysis uses Value Chain Analysis (VCA) which is evaluated with the IFE matrix, analysis of company position with the IE matrix, SWOT analysis to generate alternative strategies, Fuzzy ANP analysis. to produce the selected priority strategies, and FFA to determine the implementation steps of the recommended strategies The results of the study show that the current business position is in the Grow and Build category, business development can lead to market penetration to increase market share and forward integration to meet consumer needs. The best strategy that has the highest linkage value is the SO₂ strategy, which is to increase consumers and partnerships. The implementation of this strategy has a greater driving force than its obstacles. Managerial implications that can be carried out by PT XYZ are creating innovation programs that focus on customer oriented and excellent service, evaluating marketing performance on a regular basis based on KPIs, as well as conducting publications and promotions to encourage product purchases.
Keyword: Day-Old Chick (DOC), SWOT, Fuzzy ANP, Force Field Analysis

Judul: Approximation of the Median of Poisson Distribution Using the Relation of Poisson-Gamma Distribution
Abstrak: A major drawback of median is that median cannot usually be defined in closed form, even in the cases where their distribution functions are known. This study gives an approximation of the closed form for the median of the Poisson distribution by using the relation of Poisson-Gamma distribution. The approximation uses elementary techniques based on the monotonicity of certain sequences involving tail probabilities of the Poisson distribution and the Central Limit Theorem. Furthermore, a closed form expression for the mean absolute deviation 􀜧|􀜰􀰒 􀵆 􀜯􀝁􀝀􁈺􀜰􀰒􁈻| is also studied. The median is relevant because of the fact that it minimizes the mean absolute deviation of a Poisson random variable (􀜰􀰒􁈻 by considering median as central tendency.
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