Judul: Analisis Kepuasan dan Preferensi Pelanggan Produk Kosmetik pada Saluran Offline dan Online PT. Binainko
Abstrak: Kemajuan di bidang teknologi saat ini telah menciptakan e-business sebagai strategi baru bagi para pelaku usaha untuk mengembangkan bisnisnya. Sebagai salah satu UKM PT. Binainko Bogor turut memanfaatkan peluang ebusiness untuk membuka saluran toko online melalui e-commerce. Tujuan dari penelitian ini adalah untuk mengetahui tingkat kepuasan dan preferensi konsumen dalam menentukan pembelian pada saluran offline dan online. Metode penarikan sampel pada penelitian ini adalah non-probability sampling dengan teknik purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah metode analisis deskriptif, Importance Performing Analysis (IPA), Customer Satisfaction Index (CSI) dan regresi logistik. Hasil penelitian ini menunjukan bahwa kualitas pelayanan dan kualitas produk memiliki tingkat kepentingan dan menciptakan kepuasan yang berbeda serta kualitas pelayanan mempengaruhi preferensi konsumen dalam menentukan pembelian produk kosmetik pada saluran offline dan online di PT.Binainko.
Keyword: CSI, IPA, kualitas pelayanan, kualitas produk, regresi logistik

Judul: The Influence of Experiential Marketing and Service Quality on Customer Satisfaction and Loyalty in a Cosmetic Offline Store
Abstrak: Sejak pandemi covid-19 terjadi hingga pasca pandemi pola konsumsi masyarakat banyak mengalami perubahan dari kebiasaan berbelanja online hingga kembali pada kebiasaan berbelanja offline. Sociolla sebagai retail pada industri skincare dan kosmetik nomor satu di Indonesia yang awalnya hanya memiliki E-commerce berekspansi membuka toko Offline. Strategi untuk mendorong minat beli konsumen dalam berbelanja offline adalah pengalaman positif dari pelanggan atau disebut dengan experiential marketing. Kualitas pepelayanan juga menjadi pendorong minat beli dan loyalitas konsumen. Tujuan dari penelitian ini yaitu menganalisis pengaruh experiential marketing dan kualitas pelayanan terhadap kepuasan pelanggan dan loyalitas pelanggan pada offline store Sociolla. Data yang didapatkan dalam penelitian ini adalah data primer melalui kuesioner dengan jumlah responden sebanyak 160 orang dan data sekunder (studi literatur) seperti buku, jurnal dan artikel terkait. Metode yang digunakan dalam penelitian ini adalah analisis deskriptif dan Structural Equation Modelling-Partial Least Score (SEM-PLS). Penelitian ini menjelaskan bahwa experiential marketing dan kualitas pelayanan memiliki pengaruh positif signifikan terhadap kepuasan pelanggan. kualitas pelayanan berpengaruh positif terhadap loyalitas pelanggan. sedangkan experiential marketing berpengaruh positif namun tidak signifikan terhadap loyalitas pelanggan.
Keyword: kepuasan pelanggan

Judul: Peran burung air liar dalam penyebaran virus avian influenza subtipe H5N1 di Cagar Alam Pulau Dua
Abstrak: Waterfowls such as ducks, muscovy, and swans are natural reservoir of influenza virus subtype H5N1. In natural reservoir, the AI virus is Low Pathogenic Avian Influenza (LPAI). Instead of domestic waterfowls, wild waterbird species could also have a role in spreading AI subtype H5N1 virus. So far LPAI have been isolated from 105 species of wild birds, most of them were from Anseriformes and Charadiiformes order. Presumption that wild birds and migratory birds have a role in spreading AI virus, has not been proven until now because the intensive research has not been done. The mortality rate of wild waterbirds that reported in several countries, had not clearly explained the cause of death. The objectives of this research were (1) to estimate the seroprevalence of AI virus subtype H5N1 from residence wild waterbirds, in Pulau Dua Nature Reverse; (2) to identify the Mx gene as resistant anti viral gene from AI virus in wild waterbirds; (3) to identify the presence of AI virus subtype H5N1 on residence waterbirds in Pulau Dua Nature Reverse, also to observe the potential of wild waterbirds as reservoir for spreading AI virus subtype H5N1 The serological test to detect the presence of antibody antiviral AI virus subtype H5N1 was used to determine the exposure of AI virus subtype H5N1 among wild waterbirds in CAPD. Since antibody is the substance that appear in individual exposed when they are exposed by the strange antigen. The serosurveillans from wild waterbirds in CPAD had been done in 2008, 2010 and 2011. Serological test by Haemagglutinin-inhibition (HI) showed that six from nine species of residence wild waterbirds in CPAD produced antibody AI virus H5N1. It is explain that that those species were exposed by AI virus subtype H5N1 with low antibody titer. The low antibody titer can be caused by several factors such as AI virus exposure occurring indirectly, there was a small number of virus that exposure to wild waterbirds, the exposure time was very short, and the virus was low pathogenic. Indirect transmission occurred through the water as the source of drinking water for wild and domestic waterbirds, through saliva and nasal secretions and feces. Water as a media for transmission virus where there were interactions between wild waterbirds, waterfowls and domestic birds. Mx protein as part of dynamin super family (GTP ase) is a part of the innate immune system. Mx proteins were known to have the ability to inhibit the replication of various viruses. Mx protein coded by Mx genes that specifically anti-viral influenza in several animals. Mx gene was the one of the several genes that regulated myxovirus resistance. DNA of eight wild waterbirds species and three domestic birds (chicken, duck and Muscovy) around CAPD were examined by PCR using NE-F2 and NER2/ R primer obtaining PCR product with a length of 100 bp band. It indicated that most birds could have 100 bp band. These results explained that the Mx gene in residence wild waterbirds from CAPD could be the same as in the chicken, muscovy and duck. The results of PCR-RFLP in wild waterbirds and
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