Judul: Innovative Marketing Strategy of PT Karya Anak Langgeng Persada during COVID-19 Pandemic
Abstrak: Pandemi COVID-19 memberikan berbagai dampak negatif bagi berbagai pelaku usaha di Indonesia termasuk UMKM. PT Karya Anak Langgeng Persada “Telap Telep” merupakan salah satu usaha menengah terdampak yang mengalami penurunan jumlah kegiatan operasional. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis faktor internal dan faktor eksternal yang mempengaruhi Telap Telep, sehingga dapat merumuskan alternatif dan prioritas strategi pemasaran yang dapat diterapkan oleh PT Karya Anak Langgeng Persada. Penelitian ini menggunakan metode analisis deskriptif dan analisis perumusan tiga tahap yang terdiri dari tahap masukan, tahap pencocokan, dan tahap pengambilan keputusan. Alat analisis yang digunakan pada penelitian ini adalah matriks IFE, Matriks EFE, Matriks SWOT dan Matriks QSP. Hasil analisis matriks IFE menghasilkan Telap Telep memiliki tujuh kekuatan dan empat kelemahan, dan pada matriks EFE menghasilkan Telap Telep memiliki tiga peluang dan empat ancaman yang dihadapi. Terdapat tujuh alternatif strategi yang dihasilkan dengan matriks SWOT dengan prioritas strategi yaitu mengoptimalkan promosi melalui sosial media.
Keyword: inovatif, pandemi, pemasaran, innovative, marketing, pandemic

Judul: Marketing Communication Strategy related to the Success of Micro, Small and Medium Enterprises in the Covid-19 Pandemic Period
Abstrak: Pelaku Usaha Mikro Kecil dan Menengah (UMKM) membutuhkan penguasaan mengenai cara dan strategi komunikasi pemasaran yang tepat dalam menghadapi persaingan yang semakin kompetitif. Penelitian ini bertujuan untuk menganalisis hubungan strategi komunikasi pemasaran dengan keberhasilan usaha mikro kecil dan menengah Shawarma Sultan di masa pandemi Covid-19. Penelitian ini menggunakan metode kuantitatif melalui kuesioner online yang didukung dengan data kualitatif melalui wawancara mendalam. Jumlah sampel dalam penelitian ini adalah 69 responden yang diperoleh melalui non-probability sampling dengan prosedur accidental sampling. Hasil penelitian menunjukkan terdapat hubungan antara tingkat penerapan strategi komunikasi pemasaran terpadu dengan tingkat keberhasilan usaha. Shawarma Sultan memasarkan produknya dan membuat iklan melalui media sosial mampu menarik banyak konsumen sehingga penjualan Shawarma Sultan meningkat serta dapat bertahan bahkan berkembang di masa pandemi Covid-19 hingga saat ini.
Keyword: loyalty, marketing communication, MSMEs, trust

Judul: Biology and ecology of the buffalo fly, haematobia exigua de meijere (diptera:muscidae)
Abstrak: The life history of the buffalo fly was observed at room temperature of 27°-29.5°C and at a relative humidity of 48-68 percent. The eggs hatched after 17-22 hours, with an average of 18 hours. First instar larvae measured 1.25 + 0.16 mm long and 0.27 + 0.037 mm wide. reach the second larval stage. It took 6-12 hours to the second instar larvae measured 2.676 +0.187 mm long and 0.353 +0.028 mm wide. The second instar took about 12-24 hours to reach the third larval stage. The third instar measured 6.833 + 0.189 mm long and 0.919 + 0.051 mm wide. It took about 2-3 days for the third instar to become pupae. Duration of the pupal stage was about 5-7 days before the adults emerged. Under laboratory condition, the buffalo fly completed its life cycle in 9.5 to 10.5 days, whereas under field condition it took 9-14 days with an average of 10.5 days. The growth ratio which was based on the measurements of the cephalo-pharyngeal skeleton of each instar was 1.797. The preoviposition period was 8-12 days and mating usually occurred on the 6th or 7th day. The longevity of the male was 29 days, whereas it was 32 days in the female. The range of egg production under laboratory condition was between 20-139 per female fly. The belly and hind legs of the carabao were the most preferred habitat either during cloudy and cool dry or shiny and warm day. When the weather was clear and the carabao was in the shade, the flies tended to be more distributed particularly on the shoulder, dewlap, back and horns. The carabaos had relatively fewer Musca sp. and Stomoxys calcitrans than cattle; never the less carabaos had a higher infestation of buffalo fly than cattle. Oviposition occured either during the day or night but the buffalo flies were more active during the night than in the day time. The effect of various lengths of exposure time of manure in relation to the oviposition was profound. observed, the maximum number of the buffalo flies was occurred when the dung was exposed for 30 minutes. With increasing time of exposure the number and variety of insects also increase. It was evident that Sepsidae and psychodidae were the most dominant insects emerging from the dung. The number of buffalo flies also increased with increasing
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