Judul: Business Model Development Strategy at Eshan Home Furniture
Abstrak: Creative Economy is an economic concept that prioritizes creativity, the use of ideas, knowledge and technology to develop the economy, especially in the creative industries sector. The furniture industry is a sub-sector of the creative economy industry that continues to grow. Eshan Home Furniture is a company engaged in the field of supplying home living sofas for retailers in Jabodetabek. So that Eshan Home Furniture needs to make new breakthroughs to increase competitiveness and also become a sustainable company. This study aims to identify the current business model run by Eshan Home Furniture based on the Business Model Canvas approach, analyze the internal environment and external environment faced by Eshan Home Furniture and design a new business model that can be used for Eshan Home Furniture business development. This research was conducted at Eshan Home Furniture Headquarter, Bekasi, West Java from August to November 2022. The method used in this research is a qualitative descriptive research method with a case study approach. The data used in this study are primary data from interviews and questionnaires, as well as primary data from company documents, data from the Ministry of Tourism and Creative Economy, data from the Ministry of Industry and literature studies. Determination of respondents in this study using purposive sampling consisting of internal respondents and external respondents of the company. Data processing techniques in this study use the Business Model Canvas, SWOT, and Blue Ocean Strategy. This research produces a new Business Model Canvas that can be used by Eshan Home Furniture with its implementation that can be applied periodically by taking into account the capabilities of Eshan Home Furniture's resources. The managerial implications of this study are as follows: (1) expanding customer segments; (2) creating product innovation; (3) perform product certification; (4) making marketing activities a key activity; (5) optimizing channels with marketing activities by utilizing digital technology (6) joining associations or associations.
Keyword: Business Model Canvas, Creative Economy, Furniture, SWOT, Blue Ocean Strategy

Judul: Analisis Pengembangan Strategi Pemasaran Mebel di Sentra Industri Mebel Jakarta Timur
Abstrak: Small Medium Industries (SMI) is the integral part of the national business world that has position, potential and role that are very strategic in bringing about the aim of the national development. The market share of the furniture industry are still really open the area especially for the export market. During the last four years, the value and the volume of the export of furniture continued to increase. The Furniture Industry Centers in East Jakarta is still facing various obstacles and constraints, such as: (1) lack of capital, (2) difficulty of obtaining raw materials, (3) limited access to market information and others. End, must be examined how far the development of marketing strategies so that it can still exist and thrive. This research aims are to: (a) identify strengths, weaknesses, opportunities, and threats that the company has as a material to formulate a general strategy for marketing development plans, (b) analyze and assess technically about strength factors, weaknesses, opportunities and threats of cooperatives and companies to determine the development of marketing strategies and (c) formulate an appropriate operational strategy to achieve the hope of a good quality for cooperatives and companies from the marketing side. Processing and data analysis by descriptive statistics and analytical and strategic marketing which includes aspects of supply and demand, market share, marketing technical and marketing costs. The scope of this research are the basis to analyze the Strengths, Weaknesses, Opportunities and Threats (SWOT) that aims to find out the marketing strategy that the entrepreneur of furniture always do in East Jakarta. Based on research results through the identification, analysis and discussion of the comparative development of marketing in the furniture industry center of East Jakarta, which resulted as follows: (1) the businessman of furniture in East Jakarta has the same furniture production, but each business group/company has superior products that are different, (2) the businessman of furniture/furniture industry in East Jakarta centers still rely on the local market share, while for the export market has not fully utilized, (3) each business groups/companies have different markets and market segmentation. While the result of marketing strategy analysis that had been done by the matrix Internal-External (IE), position furniture product marketing strategy in the furniture industry centre of East Jakarta on quadrant V and VIII are depicted as holding and maintaining for medium business groups and small business groups, as well as micro groups described as harvest or divest.
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Judul: Approximation of the Median of Poisson Distribution Using the Relation of Poisson-Gamma Distribution
Abstrak: A major drawback of median is that median cannot usually be defined in closed form, even in the cases where their distribution functions are known. This study gives an approximation of the closed form for the median of the Poisson distribution by using the relation of Poisson-Gamma distribution. The approximation uses elementary techniques based on the monotonicity of certain sequences involving tail probabilities of the Poisson distribution and the Central Limit Theorem. Furthermore, a closed form expression for the mean absolute deviation 􀜧|􀜰􀰒 􀵆 􀜯􀝁􀝀􁈺􀜰􀰒􁈻| is also studied. The median is relevant because of the fact that it minimizes the mean absolute deviation of a Poisson random variable (􀜰􀰒􁈻 by considering median as central tendency.
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