Judul: “The Role of Digital Marketing in Improving SMEs’ Fashion Product Competitiveness in The ASEAN Economic Community (AEC) (Comparative Study in Indonesia dan Malaysia)”.
Abstrak: Economic growth in Indonesia which is very inseparably significant from the role of Small and Medium Enterprises (SMEs). SMEs contribute greatly to the economies of Indonesia, Malaysia and ASEAN. Currently it’s around 96% of the business forms in ASEAN are Small and Medium Enterprises (SMEs) with contributions to gross domestic product (GDP) about 33.1% to 57.6%, and absorbing 46.8% to 96.9 % employment. Perspektively Indonesia and Malaysia while technological developments and increasing internet users in the world including Indonesia, it has an impact on the economy and business activities including SME players. Business activities that were initially carried out by meeting directly between sellers and buyers are now starting to switch to using the internet. Indonesia is in the midst of a digital trend but not only in Indonesia but also in Malaysia as allied country, in ASEAN and in international level. Internet users in Indonesian, Malaysian and ASEAN communities increase every year. The e-commerce growth in ASEAN with a percentage of 10-15%, namely Indonesia, Malaysia and Thailand that are the three countries with the highest growth. This has changed business activities from direct meeting between sellers and buyers to internet media with indirect interaction that make no boundaries each countries. Not all SMEs realize the importance of digital marketing role in running their businesses so that not all SMEs managed these opportunities optimally. This study will focused on how the influence of digital marketing on improving the competitiveness of SME products by analyzing promotion strategies in digital marketing. This study specialy aims (i) to identify the characteristics of Indonesian and Malaysian SMEs, (ii) analyze the influence of digital marketing on the SMEs’ competitiveness in Indonesian and Malaysian at the MEA level, dan (iii) analyze the effectiveness of digital marketing in Indonesian and Malaysian SMEs. This research was conducted in two countries, namely in Bandung, West Java, Indonesia and in Bandar Baru Bangi, Selangor Malaysia as collaboration between IPB and University Putra Malaysia in April - June 2018. The population in this study is SMEs in Little Bandung and SMEs in Malaysia. The sampling method uses the accidental sampling method, which is 100 SMEs in Indonesia and 110 SMEs in Malaysia over a period of three months by distributing questionnaires to all SMEs in there. The data that have been collected will be analyzed quantitatively and the descriptive approach. Quantitative analysis is carried out using a different test model and structural equation model (SEM) approach. The results showed that the characteristics of SMEs in Indonesia and Malaysia were basically not much different but there were some differences, namely the majority of female Indonesian SMEs as much as 58% while Malaysian SMEs were dominated by men as much as 75%, the respondent age from the two countries dominated 26-35 years old with a percentage of 67% in Indonesia and 75% in Malaysia. The highest educational background is diploma and bachelor level about 50% in Indonesia and 62.7% in Malaysia, SMEs have been running their businesses online for 1-5 years with a percentage of 74% in Indonesia and 62% in Malaysia and the highest
Keyword: Digital Marketing, Competitiveness, SMEs, Indonesia, Malaysia

Judul: Effect of SME’s E-readiness and Online Food Delivery Apps Adoption toward Business Performance
Abstrak: SMEs played an essential role in facilitating ASEAN growth because SMEs contributed to economic growth, total employment, export, and GDP. The role of SMEs was not only for ASEAN but also for individual countries such as Indonesia and Malaysia. However, in recent years the growth of SME contributions in Indonesia and Malaysia has been fluctuating. The growth rate of SME’s contribution to GDP did not show a significant growth rate, indicating that SME’s performance has not optimum. The fluctuating of SME contribution growth to GDP as an indicator of SME performance that is not yet optimum can be caused by several problems, one of them is the low of technology adoption. The number of SMEs in Indonesia and Malaysia has increased from 2014 until 2019. But, the increase of SME’s numbers has not been able to increase the growth of SMEs' contribution to DGP. On the other hand, higher number of SMEs indicates the higher competition in the SME industry. That way, SMEs need to develop strategies to improve their performance and survive in the competition. E-commerce is an opportunity for SMEs to improve their performance. The large penetration's number on e-commerce's market indicated the potential opportunities that SMEs can access to increase their performance. One of the fast-growing e-commerce was ride-hailing. Ride-hailing is a transportation service provider using a platform or apps to connect drivers with consumers and is supported by GPS systems. The fastgrowing ride hailing type is online food delivery. Previous study stated that the adoption of online food delivery services by SMEs can increase the transaction volume of the food retailing sector. In order to increase SME’s performance through online food delivery adoption as expected, this studies are needed to examine the effect of e-readiness to e-adoption and e-adoption on business performance. However, it was still difficult to find literature specifically discussing e-readiness in online food delivery apps adoption from the SME's perspective. Therefore, it is necessary to discuss more deeply e readiness from the perspective of SMEs and the use of PERM theory in adopting e-commerce type online food-delivery apps. A comparative study was conducted to understand the causal processes involved in the case. The purpose of this study was to understand and compare e-readiness factors that influence online food delivery apps adoption and to understand the effects of online food delivery apps adoption on SME's performance between Malaysia and Indonesia. The number of samples used in this study amounted to 70 respondents. Research using SEM PLS as a data processing tool. The findings showed that Indonesia has more respondents aged 20-30 years old. Otherwise, Malaysia has more respondents aged 30 years old and over. Male respondents dominated both Indonesian and Malaysian respondents. Most Indonesian and Malaysian respondents have business experience from one until ten years. Indonesian respondent excels in business experiences for less than one year, while Malaysia in business experience for more than ten years. The number of short-lived SMEs in Indonesia is higher than in Malaysia, the longer age in Malaysia is higher than in Indonesia. Meanwhile, if viewed from the average sales, the
Keyword: e-adoption, e-readiness, food retailing, online food delivery, SME

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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