Judul: The Effectiveness of the Post-Covid-19 Marketing Communication Mix in the Sembungan Tourism Village, Wonosobo Regency, Central Java
Abstrak: Penelitian ini bertujuan untuk mendeskripsikan bentuk bauran komunikasi pemasaran yang diterima pengunjung, menganalisis efektivitas bauran komunikasi pemasaran, serta hubungan antara karakteristik dan keterdedahan pengunjung dengan efektivitas bauran komunikasi pemasaran. Kehadiran Covid-19 berdampak pada penurunan jumlah pengunjung Desa Wisata Sembungan sehingga perlu dilihat efektivitas bauran komunikasi pemasarannya pascapandemi Covid-19. Metode penelitian menggunakan survei dengan instrumen kuesioner kepada 60 responden yang dipilih menggunakan metode accidental sampling dan data diolah secara non- parametic statistics. Hasil penelitian menunjukkan bahwa kegiatan bauran komunikasi pemasaran yang dilakukan oleh pengelola Desa Wisata Sembungan masih belum efektif dan hanya media komunikasi pemasaran Word of Mouth, baik secara tatap muka maupun e-WOM, yang diterima pengunjung. Terdapat hubungan signifikan pada variabel usia dan jenis kelamin dengan aspek afektif, variabel motivasi dan frekuensi penerimaan pesan dengan aspek konatif, serta variabel informasi penerimaan pesan dengan aspek kognitif dan afektif., This study aims to describe the form of marketing communication mix received by visitors, analyze the effectiveness of the marketing communication mix, and the relationship between visitor characteristics and visitation with the effectiveness of the marketing communication mix. The presence of Covid-19 has an impact on the decline in the number of visitors to Sembungan Tourism Village so it is necessary to see the effectiveness of the marketing communication mix after the Covid-19 pandemic. The research method used a survey with a questionnaire instrument to 60 respondents selected using the accidental sampling method and the data were processed using non-parametric statistics. The results showed that the marketing communication mix activities carried out by the Sembungan Tourism Village manager were still ineffective and only Word of Mouth marketing communication media, both face-to-face and e-WOM, were received by visitors. There is a significant relationship between the variables of age and gender with affective aspects, the variables of motivation and frequency of message reception with conative aspects, and the variables of message reception information with cognitive and affective aspects.
Keyword: marketing communication mix, effectiveness, post-Covid-19

Judul: The Effectiveness of Business Communication in the Management of Saung Ciburial Tourism in Sukalaksana Village Garut, West Java
Abstrak: Desa wisata menjadi andalan pembangunan pariwisata di Indonesia. Salah satu desa wisata berbasis Community Based Tourism adalah Desa Wisata Saung Ciburial. Pengelola Desa Wisata Saung Ciburial menggabungkan media komunikasi konvensional dan modern untuk promosi wisata. Tujuan dari penelitian ini adalah menganalisis efektivitas komunikasi bisnis dalam pengelolaan Desa Wisata Saung Ciburial. Metode survei dan wawancara digunakan untuk pengumpulan data, kemudian data dianalisis menggunakan uji korelasi Rank Spearman dan Chi-Square. Hasil penelitian ini menunjukkan bahwa mayoritas pengunjung berusia 15-29 tahun dengan etnik Sunda. Efektivitas komunikasi bisnis dapat menentukan kunjungan wisatawan. Jenis kelamin dan etnik memiliki hubungan yang signifikan dengan keputusan berkunjung dan kepuasan wisatawan. Sementara itu, terdapat hubungan sangat nyata antara media komunikasi dan tingkat keterdedahan media dengan efektivitas komunikasi bisnis pengelola Desa Wisata Saung Ciburial., Tourist villages are the mainstay of tourism development in Indonesia. One of the tourist villages based on Community Based Tourism is the Saung Ciburial Tourism Village. Saung Ciburial Tourism Village managers combine conventional and modern communication media for tourism promotion. The aim of this research is to analyze the effectiveness of business communication in the management of the Saung Ciburial Tourism Village. Survey and interview methods were used for data collection, then the data were analyzed using the Spearman Rank correlation and Chi-Square tests. The results of this research show that the majority of visitors are aged 15-29 years with Sundanese ethnicity. The effectiveness of business communication can determine tourist visits. Gender and ethnicity have a significant relationship with visiting decisions and tourist satisfaction. Meanwhile, there is a very real relationship between communication media and the level of media exposure and the effectiveness of business communication by the management of the Saung Ciburial Tourism Village.
Keyword: Tourism Village, Business Communication Effectiveness, Media Exposure, Saung Ciburial

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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