Judul: Packaging Design and Digital Marketing of Purple Sweet Potato Chips at a Production House in Ciloto Village
Abstrak: Agroindustri merupakan proses untuk meningkatkan nilai tambah dalam suatu unit usaha hasil pertanian. Unit usaha dRash Kriuu terpilih sebagai unit usaha yang potensial untuk dikembangkan. Desain kemasan produk dRash Kriuu menggunakan standing pouch berbahan plastik PP(Polypropylene) yang dinilai kurang menarik serta jangkauan pasar kurang luas sehingga perlu dilakukan perbaikan. Metode yang digunakan terdiri dari eksplorasi, pendefinisian masalah, ideasi, pengembangan prototipe dan validasi. Hasil dari penelitian berupa prototipe desain kemasan baru, 4 alternatif kemasan baru, HPP setiap alternatif kemasannya dan akun instagram yang informatif. Berdasarkan hasil penelitian prototipe desain kemasan baru dapat menarik perhatian konsumen karena desain grafis kekinian dan premium, strategi pemasaran yang dapat digunakan yaitu media sosial karena dinilai sebagai media untuk mengenalkan produk., Agro-industry is a process to increase added value in a business unit of agricultural products. The dRash Kriuu business unit was selected as a potential business unit to be developed. The packaging design for dRash Kriuu products uses a standing pouch made of PP (Polypropylene) plastic which is considered less attractive and has a less broad market reach so it needs to be repaired. The method used consists of exploration, problem definition, ideation, prototype development, and validation. The results of the research are in the form of a new packaging design prototype, 4 new packaging alternatives, HPP for each packaging alternative, and an informative Instagram account. Based on the results of the study, the prototype of the new packaging design can attract the attention of consumers because of the contemporary and premium graphic design, the marketing strategy that can be used is social media because it is considered as a medium to introduce products.
Keyword: Digital marketing, packaging design, purple sweet potato chips

Judul: Design of Business Model for Vegetable Products at  Ciaruteun Ilir Vegetable Packaging House
Abstrak: Produk sayuran yang diproduksi oleh para petani di Desa Ciaruteun Ilir tidak sepenuhnya terserap oleh mitra mereka sehingga terdapat banyak sayuran yang tidak terjual. Para petani ingin langsung menjual kepada konsumen akhir agar dapat meminimalisir ketidaterserapannya sayuran yang masih tersisa. Produk Rumah Kemasan Sayuran Desa Ciaruteun Ilir belum dikenal sehingga pasar produk yang dimiliki belum optimal. Penelitian ini bertujuan untuk mengembangkan konsep produk dan model bisnis produk Rumah Kemasan Sayuran Desa Ciaruteun Ilir agar lebih diterima dan diinginkan oleh target pasar yang dituju. Penelitian ini terdiri dari tahap eksplorasi, ideasi, dan verifikasi. Segmen konsumen yang ditargetkan adalah masyarakat Bogor yang berusia produktif dari kalangan menengah ke atas. Solusi yang ditawarkan adalah konsep produk dan model bisnis Rumah Kemasan Sayuran Desa Ciaruteun Ilir yang menyediakan sayuran yang berkualitas, bervariatif, dan cara pascapanen yang baik, Vegetable products produced by farmers in Ciaruteun Ilir Village are not fully absorbed by their partners, so many unsold vegetables exist. Farmers want to sell directly to final consumers in order to minimize the non-absorption of the remaining vegetables. The product of the Ciaruteun Ilir Vegetable Packaging House is not yet known, so the market for its products is not optimal. This study aims to develop the product concept and business model of the Ciaruteun Ilir Vegetable Packaging House so that it is more accepted and desired by the intended target market. The research consists of stages of exploration, ideation, and verification. The targeted consumer segment is the productive age of the Bogor residents from the upper middle class. The solution offered is the product concept and business model of the Ciaruteun Ilir Vegetable Packaging House, which provides quality, varied, and good postharvest vegetables.
Keyword: Vegetables, Model bisnis, Pengembangan pasar, Sayuran, Business model, Market Development, Vegetables

Judul: Approximation of the Median of Poisson Distribution Using the Relation of Poisson-Gamma Distribution
Abstrak: A major drawback of median is that median cannot usually be defined in closed form, even in the cases where their distribution functions are known. This study gives an approximation of the closed form for the median of the Poisson distribution by using the relation of Poisson-Gamma distribution. The approximation uses elementary techniques based on the monotonicity of certain sequences involving tail probabilities of the Poisson distribution and the Central Limit Theorem. Furthermore, a closed form expression for the mean absolute deviation 􀜧|􀜰􀰒 􀵆 􀜯􀝁􀝀􁈺􀜰􀰒􁈻| is also studied. The median is relevant because of the fact that it minimizes the mean absolute deviation of a Poisson random variable (􀜰􀰒􁈻 by considering median as central tendency.
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