Judul: Analisis positioning restoran wendy’s dalam Pasar restoran fast food di kota bandung (Studi Kasus di Wendy’s Cabang Braga Citiwalk, Bandung)
Abstrak: The growing number of restaurants in Bandung makes the competition in that business tighter. One of the strategies to overcome this competition is positioning strategy. Positioning strategy is a strategy that attempts to place a brand in a segment of market so that it can be accepted better than other brands. Company’s positioning can connect consumer expectation with the image of product brought to the consumer. Consumers usually choose product or service that able to give the best value to them. In order to face that kind of competition, Wendy’s has to give its competitive advantages to satisfy their targetted consumers. This research was aimed to identify the characteristics of Wendy’s consumers, to analyze the closest competitors of Wendy’s, and to analyze the positioning of Wendy’s based on the attributes of Wendy’s competitive advantages’. The types of data used were primary and secondary data. The acquired data were analyzed with validity test for product moment correlation, Cronbach’s Alpha reliability test, descriptive analysis to identify the consumer characteristics and connection between variables, Multidimensional Scalling to see the competition map, Factorial Analysis to reduce the unneeded variables, and Biplot Analysis to analyze the positioning. The result from descriptive analysis shows that the potential market for Wendy’s were consumers at the age of 16 to 25. Bachelor degree is still dominating the market with consumer’s income from one to three million rupiah per month.
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Judul: Analisis positioning restoran Wendy's dalam pasar restoran fast food di kota Bandung(studi kasus di Wendy's cabang Braga Citywalk, Bandung)
Abstrak: The growing number of restaurants in Bandung makes the competition in that business tighter. One of the strategies to overcome this competition is positioning strategy. Positioning strategy is a strategy that attempts to place a brand in a segment of market so that it can be accepted better than other brands. Company’s positioning can connect consumer expectation with the image of product brought to the consumer. Consumers usually choose product or service that able to give the best value to them. In order to face that kind of competition, Wendy’s has to give its competitive advantages to satisfy their targetted consumers. This research was aimed to identify the characteristics of Wendy’s consumers, to analyze the closest competitors of Wendy’s, and to analyze the positioning of Wendy’s based on the attributes of Wendy’s competitive advantages’. The types of data used were primary and secondary data. The acquired data were analyzed with validity test for product moment correlation, Cronbach’s Alpha reliability test, descriptive analysis to identify the consumer characteristics and connection between variables, Multidimensional Scalling to see the competition map, Factorial Analysis to reduce the unneeded variables, and Biplot Analysis to analyze the positioning. The result from descriptive analysis shows that the potential market for Wendy’s were consumers at the age of 16 to 25. Bachelor degree is still dominating the market with consumer’s income from one to three million rupiah per month…
Keyword: Positioning, Fast food, Wendys, Bogor Agricultural University, Institut Pertanian Bogor, IPB

Judul: Babesiosis pada kuda
Abstrak: Babesiosis pada kuda adalah penyakit menular yang di- sebabkan oleh Babesia caballi dan Babesia equi, yaitu pa- rasit protozoa perusak sel darah yang termasuk dalam genus Babesia. B. equi diduga oleh beberapa ahli termasuk dalam genus Theileria. Karena itu klasifikasi genus Babesia di- bicarakan dan siklus hidup B. caballi dan B. equi diulas. Kuda pada semua umur dapat terserang oleh dua parasite tersebut di atas. Tetapi kuda-kuda yang sudah dewasa (tua) lebih rentan jika dibandingkan dengan kuda-kuda yang masih muda. Kasus-kasus yang paling sering dijumpai adalah kasus-kasus yang bersifat akut walaupun kasus-kasus yang bersifat perakut, subakut dan kronik kadang-kadang terlihat. Serangan oleh parasit Babesia biasanya menyebabkan kerusаkan sel darah merah yang hebat sehingga kuda-kuda yang terserang menderita anemia hebat yang dapat menyebabkan kematian bila tidak segera diobati. Untuk mengatasi hal tersebut perlu dilakukan diagnosis yang tepat dan sedini mungkin. Diagnosis dapat dilakukan dengan cara memeriksa gejala-gejala klinik, preparat ulas darah, inokulasi hewan lain dan dengan mengadakan pemeriksaan secara serologik. Gejala-gejala klinik babesiosis pada kuda yang bersifat akut yang paling sering terlihat, ialah : nafsu makan menurun/hilang, lesu, bulu suram dan tidak mau bergerak. Kuda yang dilepaskan di padang rumput akan mengasingkan diri dan jalan sempoyongan. Faeces yang keluar berwarna cok- lat gelap, diselaputi lendir yang berwarna kekuningan dan urimenya berwarna merah tua. Temperatur tubuh meningkat menjadi 39.5 - 41°C dan pulsus meningkat. Terlihat dispnoe, perdarahan petechi pada mukosa membrana nictitans dan conjunctiva yang lebih pucat dari normal dan juga icteris. Kasus-kasus yang bersifat subakut gejala-gejalanya lebih ringan, tetapi bila tidak segera diobati maka gejala- gejala tersebut secara cepat menjadi hebat. Persendian lutut dan persendian gelang puyuh membengkak dan padanya ter- lihat oedema. Pada abdomen, dada dan kepala juga dapat di- temukan oedema. Gejala-gejala klinik yang terlihat pada kasus kronik adalah penurunan kondisi tubuh kuda secara progresif walaupun diberi makan yang banyak. Perubahan temperatur tidak jelas, nafsu makan berubah-ubah, icterus tidak jelas dan anemia mungkin hanya dapat dideteksi dengan menghitung sel darah merah dan kadar hematocrit…dst
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