Judul: Analisis perbandingan elemen-elemen ekuitas merek pada produk jamu kemasan di kota Semarang
Abstrak: Krisis ekonomi berdampak pada kenaikan harga-harga produk dan biaya hidup semakin meningkat. Hampir semua barang mengalami kenaikan harga tidak terkecuali harga obat-obatan. Karena itu banyak masyarakat yang beralih pada pengobatan cara tradisional dan alternatif. Jadi situasi saat ini dengan terjadinya krisis moneter dan kecenderungan yang sedang berlangsung amat menguntungkan bagi produsen jamu, makanan dan minuman dari bahan alami, serta tanaman obat. Akhirnya hal tersebut merupakan terbukanya peluang bisnis besar bagi industri obat tradisional dan jamu. Perusahaan tidak hanya bersaing dengan perusahaan lain yang memasarkan produk yang sama tetapi juga dengan merek lain yang mungkin dimilikinya. Hal ini terjadi juga pada industri jamu di Indonesia. Perusahaan-perusahaan jamu bersaing untuk meningkatkan pangsa pasar dan menjaga loyalitas konsumen. Perusahaan- perusahaan jamu itu bersaing untuk meningkatkan keuntungan perusahaan berupa aset atau harta, baik yang berwujud maupun yang tidak berwujud. Salah satu aset tak berwujud adalah ekuitas yang diwakili oleh merek. Penelitian ini dilakukan untuk mengetahui tingkat ekuitas merek yang dihasilkan dari merek itu sendiri menurut persepsi konsumen dalam menciptakan loyalitas pelanggan melalui riset perbandingan elemen-elemen ekuitas merek. Elemen-elemen ekuitas merek tersebut meliputi kesadaran merek, asosiasi merek, persepsi kualitas dan loyalitas merek.
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Judul: Analisis Perbandingan Elemen-Elemen Ekuitas Merek Pada Produk Jamu Kemasan Di Kota Semarang
Abstrak: Krisis ekonomi berdampak pada kenaikan harga-harga produk dan biaya hidup semakin meningkat. Hampir semua barang mengalami kenaikan barga tidak terkecuali harga ohat-obatan. Karena itu banyak masyarakat yang beralih pada pengobatan cara tradisional dan altematif. Jadi situasi saat ini dengan terjadinya krisis moneter dan kecenderungan yang sedang berlangsung arnat menguntungkan bagi produsen jamu, rnakanan dan minuman dari bahan alami, serta tanaman ohat. Akhimya hal tersehut merupakan terbukanya peluang bisnis besar bagi industri obat tradisional danjamu.
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Judul: Biology and ecology of the buffalo fly, haematobia exigua de meijere (diptera:muscidae)
Abstrak: The life history of the buffalo fly was observed at room temperature of 27°-29.5°C and at a relative humidity of 48-68 percent. The eggs hatched after 17-22 hours, with an average of 18 hours. First instar larvae measured 1.25 + 0.16 mm long and 0.27 + 0.037 mm wide. reach the second larval stage. It took 6-12 hours to the second instar larvae measured 2.676 +0.187 mm long and 0.353 +0.028 mm wide. The second instar took about 12-24 hours to reach the third larval stage. The third instar measured 6.833 + 0.189 mm long and 0.919 + 0.051 mm wide. It took about 2-3 days for the third instar to become pupae. Duration of the pupal stage was about 5-7 days before the adults emerged. Under laboratory condition, the buffalo fly completed its life cycle in 9.5 to 10.5 days, whereas under field condition it took 9-14 days with an average of 10.5 days. The growth ratio which was based on the measurements of the cephalo-pharyngeal skeleton of each instar was 1.797. The preoviposition period was 8-12 days and mating usually occurred on the 6th or 7th day. The longevity of the male was 29 days, whereas it was 32 days in the female. The range of egg production under laboratory condition was between 20-139 per female fly. The belly and hind legs of the carabao were the most preferred habitat either during cloudy and cool dry or shiny and warm day. When the weather was clear and the carabao was in the shade, the flies tended to be more distributed particularly on the shoulder, dewlap, back and horns. The carabaos had relatively fewer Musca sp. and Stomoxys calcitrans than cattle; never the less carabaos had a higher infestation of buffalo fly than cattle. Oviposition occured either during the day or night but the buffalo flies were more active during the night than in the day time. The effect of various lengths of exposure time of manure in relation to the oviposition was profound. observed, the maximum number of the buffalo flies was occurred when the dung was exposed for 30 minutes. With increasing time of exposure the number and variety of insects also increase. It was evident that Sepsidae and psychodidae were the most dominant insects emerging from the dung. The number of buffalo flies also increased with increasing
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