Judul: Efektivitas Media Komunikasi Pemasaran terhadap Perilaku Konsumen (Kasus Pemasaran Produk Teh Walini)
Abstrak: Penelitian ini merupakan penelitian survei yang menggunakan data kuantitatif dan dengan data kualitatif sebagai penunjangnya. Responden dalam penelitian ini sebanyak 50 orang. Pengambilan responden dilakukan menggunakan metode accidental sampling bagi konsumen Teh Walini yang sedang minum Teh Walini di Teras Teh Walini dengan usia ≥ 16 tahun. Data hasil pengolahan kuesioner disajikan dalam bentuk tabel frekuensi dan tabulasi silang. Sedangkan untuk menganalisis hubungan antar variabel penelitian dilakukan analisis statistik menggunakan uji Tau Kendall, dengan nilai kepercayaan sebesar 90%. Hasil dari penelitian ini, pada hubungan antara karakteristik responden dengan keterdedahan media, dari lima karakteristik, yaitu : usia, pendidikan terakhir, pekerjaan. pengeluaran, dan motivasi, yang memiliki hubungan signifikan hanya terdapat pada variabel: a) Motivasi dengan jenis media dan b) Motivasi dengan frekuensi keterdedahan. Pada hubungan antara karakteristik responden dengan perilaku konsumen, yang memiliki hubungan signifikan hanya terdapat pada variabel: a) Motivasi dengan tingkat kognitif, b) Motivasi dengan tingkat afektif, dan c) Pengeluaran serta motivasi dengan tingkat konatif. Pada hubungan antara keterdedahan media komunikasi pemasaran dengan perilaku konsumen, semua variabel memiliki hubungan yang signifikan, diantaranya: a) jenis media dengan tingkat kognitif, afektif, konatif, dan b) Frekuensi keterdedahan dengan tingkat kognitif, afektif, konatif.
Keyword: Marketing Communications, Consumer Behavior, Media Effectiveness

Judul: The Correlation Of Marketing Mix Onpurchasing Decision Of Teh Walini
Abstrak: Teh Walini is one of proceed tea products marketed by Downstream Tea Industry of PT. Perkebunan Nusantara VIII. Nowadays, at this competitive level of tea product which is getting higher than ever, Teh Walini take a bigger try to be a market leader of Indonesia’s own domestic production of tea brand. One of the attempt was made to be a market leader is to maximize the elements of marketing mix, such as quality of the product, price, sales location, and sales promotion or commonly known as the promotional mix. The purpose of this study was to identify the description of the marketing system operated by the IHT team Teh Walini , analyzed the relationship between marketing communications mix on consumer purchasing decisions and identify other factors that may be associated with purchasing decisions. The method used for this research is simple accidental sampling. Data collected by conducting interviews with the Downstream Tea PT. Plantation Nusantara VIII, filling the questionnaire and field observations. Range Spearman correlation test results showed a positive relationship between product, price and location of the sale to the purchasing decision, at the variable of prices and sales locations there is a very significant correlation, and there was no correlation between the promotion mix in the form of advertising, public relations and word of mouth to the purchasing deision of Teh Walini. Respondents commonly got the information about Teh Walini from the various promotional mix, but the location and distribution channels become the effective promotional media in influencing consumer decisions. In this research, there are also new findings in the form of the encouragement family or other factors that affect consumer decisions.
Keyword: teh walini, marketing mix, promotional mix, purchasing decisions

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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