Judul: Business Model Development Strategy at Eshan Home Furniture
Abstrak: Creative Economy is an economic concept that prioritizes creativity, the use of ideas, knowledge and technology to develop the economy, especially in the creative industries sector. The furniture industry is a sub-sector of the creative economy industry that continues to grow. Eshan Home Furniture is a company engaged in the field of supplying home living sofas for retailers in Jabodetabek. So that Eshan Home Furniture needs to make new breakthroughs to increase competitiveness and also become a sustainable company. This study aims to identify the current business model run by Eshan Home Furniture based on the Business Model Canvas approach, analyze the internal environment and external environment faced by Eshan Home Furniture and design a new business model that can be used for Eshan Home Furniture business development. This research was conducted at Eshan Home Furniture Headquarter, Bekasi, West Java from August to November 2022. The method used in this research is a qualitative descriptive research method with a case study approach. The data used in this study are primary data from interviews and questionnaires, as well as primary data from company documents, data from the Ministry of Tourism and Creative Economy, data from the Ministry of Industry and literature studies. Determination of respondents in this study using purposive sampling consisting of internal respondents and external respondents of the company. Data processing techniques in this study use the Business Model Canvas, SWOT, and Blue Ocean Strategy. This research produces a new Business Model Canvas that can be used by Eshan Home Furniture with its implementation that can be applied periodically by taking into account the capabilities of Eshan Home Furniture's resources. The managerial implications of this study are as follows: (1) expanding customer segments; (2) creating product innovation; (3) perform product certification; (4) making marketing activities a key activity; (5) optimizing channels with marketing activities by utilizing digital technology (6) joining associations or associations.
Keyword: Business Model Canvas, Creative Economy, Furniture, SWOT, Blue Ocean Strategy

Judul: Oesaka’s Strategy and Business Development in Yogyakarta with Business Model Canvas (BMC)
Abstrak: Potensi industri atau ekonomi kreatif pada era teknologi yang semakin pesat dan maju saat ini sangatlah tinggi. Oesaka menjadi salah satu bisnis yang mengembangkan usaha kreatif dari bahan baku sabut kelapa dengan produk utamanya, yaitu keset, pot, dan media tanam. Namun, bisnis tidak mungkin lepas dari kelemahan, kendala, serta tantangan. Oleh karena itu, dibutuhkan model bisnis yang menjadi strategi untuk meningkatkan pengembangan bisnis tersebut. Tujuan penelitian ini adalah untuk: (1) Mengidentifikasi kondisi bisnis yang sedang dijalani oleh Oesaka dengan pendekatan Business Model Canvas, (2) Menganalisis kekuatan, kelemahan, peluang, dan ancaman (SWOT) dari setiap elemen BMC yang ada pada Oesaka, (3) Merumuskan strategi pengembangan bisnis yang perlu dijalankan oleh Oesaka berdasarkan hasil analisis SWOT dari setiap elemen BMC Oesaka. Metode penelitian menggunakan Business Model Canvas dan analisis SWOT. Responden dalam penelitian ini berjumlah 30 orang yang merupakan pelanggan Oesaka. Hasil penelitian ini dapat ditarik kesimpulan bahwa Oesaka perlu menambahkan beberapa solusi pada elemen BMC, yaitu Value Propositions, Key Partnerships, Key Activities, dan Customer Relationship., The potential of the creative industry or economy in this era of increasingly rapid and advanced technology is very high. Oesaka is one of the Businesses that develops creative Businesses from coconut coir raw materials with its main products namely mats, pots and planting media. However, Business is not free from weaknesses, constraints, and challenges. Therefore, a Business model is needed which is a strategy to improve Business development. The purpose of this study is to: (1) Identify the Business conditions that are being undertaken by Oesaka with the Business Model Canvas approach, (2) Analyze the strengths, weaknesses, opportunities and threats (SWOT) of each BMC element in Oesaka, (3) Formulate a Business development strategy that needs to be implemented by Oesaka based on the results of the SWOT analysis of each element of Oesaka's BMC. The research method uses the Business Model Canvas and SWOT analysis. Respondents in this study were 30 people who were Oesaka customers. The results of this study can be concluded that Oesaka needs to add several solutions to the BMC elements, namely Value Propositions, Key Partnerships, Key Activities, and Customer Relationships.
Keyword: BMC, creative industries, oesaka, strategy, SWOT

Judul: Approximation of the Median of Poisson Distribution Using the Relation of Poisson-Gamma Distribution
Abstrak: A major drawback of median is that median cannot usually be defined in closed form, even in the cases where their distribution functions are known. This study gives an approximation of the closed form for the median of the Poisson distribution by using the relation of Poisson-Gamma distribution. The approximation uses elementary techniques based on the monotonicity of certain sequences involving tail probabilities of the Poisson distribution and the Central Limit Theorem. Furthermore, a closed form expression for the mean absolute deviation 􀜧|􀜰􀰒 􀵆 􀜯􀝁􀝀􁈺􀜰􀰒􁈻| is also studied. The median is relevant because of the fact that it minimizes the mean absolute deviation of a Poisson random variable (􀜰􀰒􁈻 by considering median as central tendency.
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