Judul: Analisis Positioning Pada Toko Buah All Fresh Fruit Cabang Bogor
Abstrak: The trend of healthy lifestyle and the increasing of the average per capita of fruit consumption indicate that people of Bogor are aware of healthy diet. The offerings make the target market recognizes the offered benefit and corporate image through Positioning. The purposes of this study are to identify the consumers characteristics with descriptive analysis, to analyze the nearest competitor using the Multidimensional Scaling, to analyze the positioning All Fresh Fruit using Biplot analysis, and to analyze the loyalty of the fruit shop customer using the Brand Pattern Switching Matrix. The result indicated that consumer characteristics are dominated by women with bachelor degree and upper middleclass income. The closest competitor is Total Buah Segar that have Euclidean distance of 0.0192 with stress of 0.13 percent. The mapping result of positioning method using biplot analysis, All Fresh Fruit has the attribute closeness on comfort and cleanliness of the store (P4), the availability of parking area (P9), and the current access road (P11), whereas for the level of consumer loyalty of All Fresh Fruit was on 87.55 percent which means very loyal.
Keyword: Consumer Loyalty, Positioning, All Fresh Fruit

Judul: Analisis Respon Konsumen Terhadap Performance Toko Buah Fruits N' Fresh, Bogor
Abstrak: Buah sebagai bahan pangan mempunyai kadar air, vitamin, mineral dan serat yang tinggi. tetapi rendah dalam hal energi,lemak, dan karbohidrat berguna bagi kesehatan tubuh. Salah satu lembaga pemasaran dimana konsumen dapat memperoleh buah adalah pengecer. Citra pengecer yang ditentukan dan keragaman dan kualitas atribut toko di mata pelanggannya merupakan hal yang penting. Toko buah Fruits n' Fresh merupakan toko spesialisasi buah segar. Toko sejenis atau pasar swalayan yang menyediakan produk, mutu dan pelayanan yang sejenis dengan apa yang ditawarkan Toko buah Fruits n' Fresh semakin meningkat jumlahnya, oleh karena itu Fruits n' Fresh sebagai suatu perusahaan yang baru berdiri, harus berusaha memberikan pelayanan yang lebih baik untuk kepuasan konsumen. sehingga mampu merebut dan mempertahankan pelanggan yang ada Berdasarkan hal ini maka diperlukan suatu penelitian yang menganalisis tanggapan konsumen terhadap performance toko buah segar itu sendiri.
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Judul: Synthesis of Apatite - Chitosan Composite Using Duck Eggshell and Chitosan with Temperature and pH Control
Abstrak: Composite of apatite-chitosan was prepared by using chitosan as polymer matrix. Calcium phosphate was prepared from CaO and (NH4)2HPO4, which the ratio Ca : P had to be 1.67. Chitosan is produced by deacetilase from biopolymer chitin. Duck eggshell (95% CaCO3) as starting material was converted to be calcium oxide (CaO) through calcinations with temperature 1000oC for 5 hours. In-situ and ex-situ methods were prepared from apatite and chitosan (dissolved with acetate acid 2%). Calcium phosphate prepared for bone implantation, but it is too fragile and brittle to be implant into the body. So addition of chitosan can decrease crystalinity and increase mechanic characteristic (tougher). Composite apatite-chitosan was resulted by fast precipitation. Fast precipitation was held in a breaker glass with nitrogen atmosphere, under controlled temperature at 37oC and pH 7, in order to increase amount of hydroxyapatite. Precipitation with CaO which was dropped by (NH4)2HPO4. Hydroxyapatite and chitosan were appearing at samples with in-situ and ex-situ methods which indicating by peak matching of XRD (closed lattice parameter, crystal size), overlapping at FTIR spectra and supporting by SEM picture (homogenous and agglomerated particle). However, it still needs further research to examine biocompatibility osteoconductive degree of sample by in-vivo and in-vitro test.
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