Judul: JTOP's Product Strategy In Facing the Global Market, Johore Tenggara Oil Palm Sdn. Bhd.
Abstrak: This internship aims at analizing the strategy for oil palm product regarding the choice of product and the formulation of marketing strategy for facing the global market at Johore Tenggara Oil Palm Sdn Bhd (JTOP) in Johor Bahru, Malaysia. The above objective can be attained by analyzing the products produced JTOP. From the analysis, it is resulted that the superior products are determined by the strategy and the implementation used by the company. Previously, in determining the strategy the analysis on the existing situation is carried out by SWOT analysis. This analysis aims at finding out the internal strengths and weaknesses, as well as the opportunities and external constraints of the company. To carry out the analysis, a case study method is applied. Primary data is obtained by direct interview with the JTOP's board of directors and staffs; while for secondary data, it is obtained from the Management's Report, Annual Report, Production Data, Sales Data, as well as from various other sources such as PORLA, KLCE and Broker. From the SWOT analysis, the result is that the facilities and plants owned by JTOP are very supportive for the development of oil palm business. The superiority owned by JTOP covers the land which is in accordance with the technical stand- ard, the cultivated plants using hybrid clone, a combination between Dura and Pisifera (DxP) known as Tenera, the plant's age have reached a good level of pro- duction which is also supported by the company's good financial condition. Where- as the weakness of the company during this time is in the company's focus on half- made product, i.e CPO and the marketing is still focused on the local area. The oil TSI palm business has a prospectful description regarding the increase in demand and consumption of palm oil in the world every year. While the threats are coming from the other world's vegetable oils/fats, particularly from ASA and other new pro- ducers From the calculation and the prediction on sales of JTOP products using a double exponential smoothing method, by the help of a Quantitative System's for Business computer program, CPO is a product predicted to decrease in its sales volume. In the decrease of volume, it is not too drastic, this is an indication of the company in developing a downstream product from the oil palm industry in order to be able to compete more freely (in the global market). For FFB, it is not the product to rely on (if it is seen from the sales prediction) regarding the brand new products from the estate and the unprocessed products. Because in the period of more or less eight hours, if it is not processed, the quality will decrease. While for the PK product the sales level in a particular limit will decrease. As a continuous processed product from PK to PKO and PKC, the phase of implementation is good. It can be seen from the prediction result, the sales volume from the two products will increase. But here the company is requested to be able to accelerate the development and research
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Judul: The Business Development Strategy of Palm Oil (CPO) in PT Supra Matra Abadi
Abstrak: Banyaknya pesaing dalam dunia industri kelapa sawit menjadi tantangan bagi perusahaan-perusahaan perkebunan salah satunya ialah PT Supra Matra Abadi. Akibat dari banyaknya perusahaan yang ingin masuk ke industri kelapa sawit menyebabkan akses terhadap lahan menjadi semakin terbatas. Di sisi lain, PT Supra Matra Abadi dalam memproduksi CPO mengalami penurunan produksi sebesar 4,8 % selama tiga tahun terakhir ini. Hal ini menjadi pertimbangan bagi perusahaan untuk meninjau hal-hal apa saja yang menyebabkan turunnya produksi CPO pada PT Suptra Matra Abadi. Maka dari itu, tujuan penelitian ini yaitu (1) Mengidentifikasi dan menganalisis faktor-faktor internal dan eksternal yang dihadapi PT Supra Matra Abadi dan (2) Merumuskan alternatif strategi pengembangan usaha yang dapat diterapkan sesuai dengan potensi perusahaan serta menentukan prioritas strategi yang tepat bagi PT Supra Matra Abadi. Metode dan alat yang digunakan pada penelitian ini adalah analisis perumusan strategi tiga tahap yang terdiri dari tahap input (matriks IFE dan matriks EFE), tahap pencocokan (matriks IE dan matriks SWOT), dan tahap pengambilan keputusan (matriks QSP). Berdasarkan hasil analisis matriks IE, PT Supra Matra Abadi berada pada sel I (satu) yang berarti dalam posisi tumbuh dan membangun. Pada matriks SWOT, terdapat delapan alternatif strategi. Prioritas strategi utama yaitu meningkatkan efisiensi biaya produksi perusahaan dengan nilai STAS sebesar 6,36., The number of competitors in the palm oil industry is a challenge for plantation companies, one of which is PT Supra Matra Abadi. As a result of the large number of companies that want to enter the palm oil industry, access to land is becoming increasingly limited. On the other hand, in producing CPO PT Supra Matra Abadi has experienced a production decline of 4,8 % in the last three years. This is a consideration for company to consider the factors that have caused the declined in CPO production at PT Supra Matra Abadi. Therefore, the objectives of this study are (1) Identifying and analyzing internal and external factors faced by PT Supra Matra Abadi and (2) Formulating a business development strategy that can be appied according to potential as well as internal factors and external factors that influence PT Supra Matra Abadi. The method and tools used in this research is a three-stage strategy formulation analysis consisting of the input stage (IFE matrix and EFE matrix), the matching stage (IE matrix and SWOT matrix), and the decision-making stage (QSP matrix). IE matrix showed that the company located by quadran one with the position grow and build. The SWOT matrix formulated eight alternative strategies. The main strategic priority is to increase the efficiency of the company’s production costs with STAS value 6,36.
Keyword: CPO, business development, priority strategy

Judul: Infeksi Virus Parainfluenza Pada Anjing
Abstrak: Virus parainfluenza anjing termasuk famili Paramyxoviridae, berbentuk pleomorf dengan ukuran bervariasi (bergaris tengah antara 100-500 nm), berpembungkus peka ether, berisi genom RNA dan secara serologis mempunyai kesamaan dengan virus SV-5 kera; dikenak sebagai salah satu kausa penting dari sindrom "kennel cough". Infeksinya dapat mengenai anjing semua umur yang belum pernah terinfeksi atau mendapatkan vaksinasi mengakibatkan gejala klinis ringan yang terbatas pada traktus respirasi atu infeksi yang secara klinis tidak memperlihatkan gejala nyata. Gejala klinis yang nampak setelah masa inkubasi (1-5 hari) terlewati berupa batuk yang tidak berat selama beberapa hari, berbagai tingkat tonsilitis dan pharyngitis dan kadang-kadang ditemukan kenaikan temperatur rektal antara 1-2 derajat C dari temperatur normal rat-rata. Anjing terinfeksi mengandung virus pada traktus respirasi bagian atas dan bawah serta limfonoduli sampai hari ke 9 setelah infeksi. Penyebaran virus antar anjing terjadi secara aerogen.
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