Judul: Strategi Pemasaran UMKM Markisa Aurora di Kota Makassar Pada Masa Pandemi COVID-19
Abstrak: Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran yang sangat penting terhadap pertumbuhan Produk Domestik Bruto (PDB) nasional serta penyerapan tenaga kerja. Markisa Aurora merupakan salah satu UMKM yang berada pada sektor industri minuman yang mengolah buah markisa dan dipasarkan secara luas. Markisa merupakan salah satu komoditas unggulan yang menjadi pilar perekonomian Sulawesi Selatan. Tujuan dari penelitian ini adalah untuk mengidentifikasi faktor lingkungan eksternal dan internal yang memengaruhi perusahaan, merumuskan strategi pemasaran serta menentukan prioritas strategi pemasaran yang tepat untuk Markisa Aurora. Metode yang digunakan dalam penelitian ini adalah matriks IFE, matriks EFE, matriks IE, matriks SWOT, dan matriks QSP. Hasil analisis matriks IE menunjukan bahwa Markisa Aurora memiliki lingkungan internal yang kuat dan eksternal yang sedang sehingga berada pada kuadran IV yaitu grow and build. Terdapat enam alternatif strategi yang dihasilkan matriks SWOT dan prioritas strategi yang ditetapkan adalah mengoptimalkan penggunaan digital marketing., Micro, Small and Medium Enterprises (MSMEs) have a very important role in the growth of the national Gross Domestic Product (GDP) and employment. Passion fruit Aurora is one of the SMEs in the beverage industry sector that processes passion fruit and is widely marketed. Passion fruit is one of the leading commodities that are the pillars of the South Sulawesi economy. The purpose of this research is to identify external and internal environmental factors that affect the company, formulate marketing strategies and determine the right marketing strategy priorities for Passion Fruit Aurora. The methods used in this research are IFE matrix, EFE matrix, IE matrix, SWOT matrix, and QSP matrix. The results of the IE matrix analysis show that Passion Fruit Aurora has a strong internal environment and moderate external so that it is in quadrant IV, namely grow and build. There are six alternative strategies generated by the SWOT matrix and the strategic priority set is optimizing the use of digital marketing.
Keyword: IE matrix, marketing strategy, passion fruit products, QSP matrix, SWOT matrix

Judul: Business Development Strategy Of UKM Sari Apel Brosem, City Of Batu, East Java After the Covid-19 Pandemic
Abstrak: Buah apel merupakan hasil perkebunan khas Kota Batu yang sering digunakan sebagai bahan utama pembuatan makanan dan minuman. UKM Sari Apel Brosem merupakan usaha yang mengolah buah apel menjadi minuman sari buah yang bertempat di Kelurahan Sisir, Kota Batu. Pada akhir tahun 2019, Indonesia terkena dampak dari pandemi Covid-19 yang menyebabkan perubahan lingkungan bisnis UKM Sari Apel Brosem. Perubahan yang dialami UKM Sari Apel Brosem terkait dengan penurunan omzet penjualan mencapai 47% setelah pandemi Covid-19. Selain itu, pesaing produk sejenis banyak bermunculan dan pemasaran UKM Sari Apel Brosem masih menggunakan metode konvensional. Penelitian ini bertujuan menganalisis faktor internal dan eksternal yang memengaruhi UKM Sari Apel Brosem serta memformulasi strategi pengembangan UKM Sari Apel Brosem dalam menghadapi kondisi shock seperti Pandemi Covid-19. Metode yang digunakan pada penelitian yakni matriks IFE, EFE, IE, SWOT, dan QSP. Matriks IFE dan EFE menunjukkan UKM Sari Apel Brosem memiliki posisi kuat dalam merespon lingkungan internal dan eksternal. Matriks IE dan SWOT menunjukkan posisi perusahaan pada tahap tumbuh dan dibangun yang menghasilkan enam alternatif strategi. Strategi utama yang dihasilkan melalui matriks QSP adalah mengoptimalkan perkembangan teknologi informasi di bidang Digital Marketing. Kata kunci: lingkungan eksternal, lingkungan internal, pandemi covid-19, sari buah apel, strategi usaha, Apple is a typical farming product in Batu City that is often used as the main ingredient for making food and drinks. UKM Sari Apel Brosem is a business that processes apple fruit juice and is located in Sisir Village, Batu City. At the end of 2019, Indonesia was affected by the Covid-19 pandemic which had implications for the UKM Sari Apel Brosem’s business environment. Significant impact of this change in the business environment are related to a decrease in sales turnover, which reached 47% after the Covid-19 pandemic. In addition, many competitors for similar products have emerged, and the marketing of UKM Sari Apel Brosem still uses conventional methods. This study aims to analyze the internal and external factors that influence the Sari Apel Brosem UKM and formulate a development strategy for the Sari Apel Brosem UKM in dealing with shock conditions such as the Covid-19 Pandemic. The methods used in this study are the IFE, EFE, IE, SWOT, and QSP matrices. The IFE and EFE matrices show that UKM Sari Apel Brosem has a strong position in responding to the internal and external environment. The IE and SWOT matrices show the company's position at the growth and development stage, which results in six strategic alternatives. The main strategy generated through the QSP matrix is to optimize the development of information technology in the field of Digital Marketing. Keywords: external environment, internal environment, covid-19 pandemic, apple juice, business strategy
Keyword: external environment, internal environment, covid-19 pandemic, apple juice, business strategy

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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