Judul: Efektivitas Bauran Komunikasi Pemasaran pada Produk Donat Talas “Dolas” Bogor.
Abstrak: Perkembangan UMKM di Indonesia masih dihadapkan pada berbagai permasalahan sehingga menyebabkan lemahnya daya saing. Permasalahan penting yang sering dihadapi UMKM adalah kemampuan membaca kebutuhan pasar yang masih belum tajam dan pemasaran produk yang masih sederhana yakni hanya dengan mengandalkan pemasaran dari mulut ke mulut. Donat Talas “Dolas” Bogor merupakan salah satu UMKM yang memasarkan produk olahan hasil pertanian dengan memanfaatkan strategi komunikasi pemasaran melalui bauran komunikasi pemasaran. Tujuan dari penelitian ini adalah untuk menganalisis hubungan dari karaktersitik konsumen dan ragam bauran komunikasi pemasaran dengan efektivitas bauran komunikasi pemasaran. Penelitian ini merupakan jenis penelitian eksplanatori yang menggunakan pendekatan kuantitatif didukung dengan data kualitatif untuk melengkapi data dan informasi yang diperoleh. Hasil penelitian menunjukkan bahwa karakteristik konsumen Donat Talas “Dolas” Bogor umumnya didominasi oleh konsumen perempuan dengan kategori usia dewasa awal. Mayoritas dari konsumen tersebut berstatus sebagai mahasiswa dan ibu rumah tangga. Mayoritas konsumen Donat Talas “Dolas” Bogor memiliki penilaian yang cenderung rendah terhadap aktivitas bauran komunikasi pemasaran yang telah dilakukan oleh Donat Talas “Dolas” Bogor.
Keyword: bauran komunikasi pemasaran, efektivitas, produk pertanian, UMKM

Judul: Efektivitas Komunikasi Pemasaran Produk Olahan Pertanian Institut Pertanian Bogor di Serambi Botani, Mal Gandaria City
Abstrak: Marketing communication is an attempt to convey the message to the public, especially to the consumer, about the existence of the product in the market. The purpose of this study is to analyze the factors that affect marketing communications. This study also aims to identify the characteristics of visitors and the implementation which done by the company. In this study the business units studied were Serambi Botani, Gandaria City Mall. Serambi Botani is one of business unit under the supervision of the Direktorat Bisnis dan Kewirausahaan Institut Pertanian Bogor (DITBK IPB) that sells processed agricultural products. The results of this study demonstrate the influence of the characteristics of marketing communications to the effectiveness of marketing communications, precisely on affective and conative aspects. Cognitive aspect is not affected by the characteristics of the visitors, the characteristics of marketing communications, nor the level of visitor’s exposure.
Keyword: 

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
Keyword: