Judul: Marketing Strategy of Coffee Bar & Resto MBM
Abstrak: Perkembangan industri kedai kopi di Indonesia didukung dengan adanya produksi dan konsumsi kopi yang cenderung mengalami kenaikan dan berkembangnya gaya hidup minum kopi di kedai kopi. Namun, Pandemi Covid-19 menyebabkan perlambatan di industri kedai kopi. Salah satunya yang mengalami perlambatan bisnis tersebut yaitu Coffee Bar & Resto MBM di Kabupaten Bogor. Tujuan dari penelitian ini adalah untuk mengindentifikasi faktor lingkungan internal dan eksternal, merumuskan strategi pemasaran serta menentukan prioritas strategi pemasaran yang tepat bagi Coffee Bar & Resto untuk meningkatkan kinerja dan beradaptasi pasca pandemi. Metode yang digunakan dalam penelitian ini yaitu analisis deskriptif dan tiga tahap perumusan strategi yang terdiri dari tahap masukan, tahap pencocokan dan tahap keputusan. alat analisis yang digunakan yaitu matriks IFE, matriks EFE, matriks IE, matriks SWOT dan matriks QSP. Hasil penelitian menunjukan bahwa Coffee Bar & Resto MBM berada di posisi tumbuh dan berkembang. Sedangkan, prioritas strategi yang yang dihasilkan yaitu membangun promosi secara online dan offline untuk meningkatkan brand awareness dan pendapatan., The development of the coffee shop industry in Indonesia is supported by the production and consumption of coffee which tends to increase and the development of a coffee-drinking lifestyle in coffee shops. However, the Covid-19 pandemic caused a slowdown in the coffee shop industry. One of them experiencing the slowdown in business is the MBM Coffee Bar & Resto in Bogor Regency. The purpose of this study is to identify internal and external environmental factors, formulate marketing strategies and determine the right marketing strategy priorities for Coffee Bar & Resto to improve performance and adapt in the post-pandemic era. The method used in this research is descriptive analysis and three stages of strategy formulation consisting of the input stage, the matching stage, and the decision stage. The analytical tools used are IFE matrix, EFE matrix, IE matrix, SWOT matrix and QSP matrix. The results showed that MBM Coffee Bar & Resto can grow and develop. Meanwhile, the priority of the resulting strategy is to build online and offline to increase brand awareness and revenue.
Keyword: kedai kopi, pemasaran, QSP, strategi, SWOT

Judul: Analisis Strategi Pemasaran Kedai Kopi Clickbeans di Lentang Agung Jakarta Selatan
Abstrak: Pandemi COVID-19 di Indonesia mengalami kenaikan kasus cukup signifikan pada tahun 2020. Ini membuat beberapa sektor terkena dampaknya mulai dari ekonomi hingga sektor makanan dan minuman. Dampak yang buruk bagi perkembangan usaha serta pendapatan di bidang usaha makanan dan minuman di Indonesia, tidak terkecuali Clickbeans Coffee. Dengan visi pemiliknya melakukan edukasi tentang kopi kepada masyarakat dengan slogan ‘Coffee for Everyone’. Diperlukan strategi agar usaha dapat bertahan dan mempertahankan kualitas yang ada .Oleh karena itu penelitian ini dilakukan untuk menganalisis strategi pemasaran yang tepat untuk Clickbeans Coffee melalui analisis deksriptif dan perumusan yang terdiri dari tahan masukan, pencocokan, dan pengambilan keputusan. Alat yang digunakan adalah matriks IFE, EFE,SWOT, dan QSPM. Hasil analisis matriks menunjukan bahwa Clickbeans Coffee berada pada posisi kuadran IV yakni tumbuh dan berkembang. Berdasarkan hasil analisis matriks SWOT didapatkan tujuh alternatif strategi dengan prioritas strategi meningkatkan promosi dan penjualan baik secara daring (online) maupun luring (offline), The COVID-19 case during pandemic in Indonesia experienced a significant increase in 2020. This has affected several sectors ranging from the economy to the food and beverage sector. The pandemic and the rapid growth of coffee shops have caused a bad impact on business development and income in the food and beverage business sector in Indonesia, and Clickbeans Coffee was no exception. The vision of the owner is to educate the public about coffee with the slogan 'Coffee for Everyone'. A new strategy is needed so that the business can survive and maintainedTherefore, purpose of this research is to analyze the right marketing strategy for Clickbeans Coffee through descriptive analysis and formulation consist of input stage, matching, and decision making. The tools used were IFE, EFE, SWOT, and QSPM matrices. The results of the matrix analysis showed that Clickbeans Coffee was in quadrant IV position: growing and developing. Based on the results of the SWOT matrix analysis, seven alternative strategies were obtained with the priority of strategy was to increase promotion and sales both online and offline.
Keyword: Pandemi, Pemasaran, Kedai Kopi, Covid19, Coffeeshop, E FE, QSPM, SWO T I FE, Marketing Strategy, Pandemic

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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