Judul: Kajian Strategi Pemasaran Ikan Hias di Pasar Luar Negeri
Abstrak: Ornamental fish is the new potential commodity that still require more intensive development efforts in Indonesia, because the international market is bright and its abundant natural resources. The purpose of this study are to (1) identification the internal and external factors that affect marketing strategies of ornamental fish in foreign markets, (2) develop alternative marketing strategies of ornamental fish in foreign markets, (3) establish the priority of alternative marketing strategis of ornamental fish in foreign markets forward, and (4) find out indonesia ornamental fish market share in foreign market than its main competitor countries. The method used in this study is descriptive method that focuses on aspect of marketing strategies, as well as Internal and External Factors Evaluation (IE), Strengths, Weaknesses, Opportunities and Threats (SWOT), Quantitative Strategic Planning Matrix (QSPM) and Boston Consulting Group (BCG) analysis. The resulted total scores value of both External Factor Evaluation (EFE) and Internal Factor Evaluation (IFE) were respectively 2,544 and 2,187 indicating that is in stable position to respond to external situation and in average position to respond to its internal factors. The total value of both IFE and EFE was to identify the position of Indonesia. The matrix value of IE pointed to middle cell position (V), i.e. growth/stable. Based on the calculation of QSP matrix, the most interesting strategy to apply is increasing the national production of quality that can compete in global markets through the development of the area and market driven (13.418). Based on BCG analysis results, it is known that Indonesia's market share of 0.33 with high market growth rate reached 70%, which suggests that Indonesia is in the position of Question Marks. Therefore, the strategy can be implemented by Indonesia is an intensive strategy, through market penetration and market development or product development, and considering.
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Judul: Prospek pemasaran dan strategi pengembangan produk olahan hasil perikanan di Dki Jakarta (studi kasus ikan asin dan pindang)
Abstrak: Ministry of Marine Affairs and Fisheries Republic of Indonesia continues to develop a variety of efforts to make Indonesia as the world’s largest fisheries producer in 2015, center of which are encouraged through the development of fisheries to increase the value-added. This studi aim to : (1) Analyzing the condition and prospects of the marketing management of fisheries products processd in Jakarta; (2) Analyze the financial feasibility level processing business management and marketing of fisheries products in Jakarta; (3) Formulate the development strategy of fisheries products processed in Jakarta. This study uses primary data (observations and interviews in the field) and secondary data (literature and consulting experts) with the processing techniques and data analysis using the Strength Weakness Opportunities Threats (SWOT) analysis, Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal External (IE) and Analitycal Hierarchy Process (AHP). The results of these studies show : (1) Management of marketing of fisheries products processed salted and boiled fish species is currently in Jakarta is in a stable growth conditions (quadrant matrix V on the IE-SWOT). The total score of the internal factors of marketing management of fisheries products processed from salted and boiled fish species (2,58), and total score of the external factor about 2,54 (in the range 2-3 midle), so the prospect for future development to include the category “reasonably good”; (2) Business japuh salted fish, salted stingrays, and jambal salted fish, selar boiled fish, tuna boiled fish and etem boiled fish including viable developed further in the center for fisheries Jakarta, because it has a value NPV > 0, IRR > 14% (commercial interest rates), ROI > 1, and B/C ratio > 1. Business salted anchovy and boiled fish kite is not worth further developed because it has a lower value IRR and B/C ratio than the standards required. Value of IRR business salted anchovy and boiled fish kite in center for fisheries Jakarta respectively 4,22% and 9,13%, and value of B/C ratio respectively 1,00; (3) Product development strategy of processed fisheries product from fish species of salted and boiled in Jakarta consecutive based on priorities, diversification strategy (RK = 0,267), expansion strategy (RK = 0,220), combination strategy (RK = 0,191), stability strategy (RK = 0,174) and downsizing strategy (RK = 0,146). Inconsistency of priority sequence has a 0,06 so it can be trusted. As a priority strategy, diversification strategy is stable against a variety of changes/ interventions positively or negatively related to growth, continuity, competitiveness and profit of processed fisheries products of fish salted and boiled.
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Judul: Infeksi Virus Parainfluenza Pada Anjing
Abstrak: Virus parainfluenza anjing termasuk famili Paramyxoviridae, berbentuk pleomorf dengan ukuran bervariasi (bergaris tengah antara 100-500 nm), berpembungkus peka ether, berisi genom RNA dan secara serologis mempunyai kesamaan dengan virus SV-5 kera; dikenak sebagai salah satu kausa penting dari sindrom "kennel cough". Infeksinya dapat mengenai anjing semua umur yang belum pernah terinfeksi atau mendapatkan vaksinasi mengakibatkan gejala klinis ringan yang terbatas pada traktus respirasi atu infeksi yang secara klinis tidak memperlihatkan gejala nyata. Gejala klinis yang nampak setelah masa inkubasi (1-5 hari) terlewati berupa batuk yang tidak berat selama beberapa hari, berbagai tingkat tonsilitis dan pharyngitis dan kadang-kadang ditemukan kenaikan temperatur rektal antara 1-2 derajat C dari temperatur normal rat-rata. Anjing terinfeksi mengandung virus pada traktus respirasi bagian atas dan bawah serta limfonoduli sampai hari ke 9 setelah infeksi. Penyebaran virus antar anjing terjadi secara aerogen.
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