Judul: Competitive Strategy of Seaweed Processing Companies in South Sulawesi ( Case Study : PT Bantimurung Indah)
Abstrak: Penelitian ini dilatarbelakangi oleh berkembangnya industri hilir rumput laut produk karagenan di Sulawesi Selatan dengan karakteristik segmen pasar yang relatif sama dengan PT Bantimurung Indah sehingga menyebabkan persaingan yang ketat. Oleh karena itu diperlukan strategi bersaing agar perusahaan mampu bertahan dan bersaing dengan pelaku usaha lain. Dalam merumuskan strategi bersaing analisis yang digunakan yaitu rantai nilai Porter, five force Porter, business model canvas, matriks SWOT dan strategi generik Porter. Hasil analisis menunjukkan strategi bersaing PT Bantimurung Indah dengan mereformulasi business model canvas dengan menggunakan matriks SWOT yang menghasilkan empat strategi yaitu SO diprioritaskan untuk meningkatkan key aktivitas, key resource yaitu modal dan revenue streams, untuk strategi ST digunakan untuk meningkatkan key partnership, strategi WO yang berfokus untuk peningkatkan aktivitas pemasaran, dan customer segment, strategi WT yang berfokus untuk peningkatan value proposition, dan key activities. Strategi bersaing yang dapat diterapkan PT Bantimurung Indah adalah strategi diferensiasi. Strategi diferensiasi yang dapat dilakukan yaitu meningkatkan aktivitas pemasaran, menjaga nilai perusahaan, melakukan evaluasi produk, dan menjaga kualitas bahan baku., This research was motivated by the development of the downstream carrageenan seaweed industry in South Sulawesi with relatively similar market segment characteristics to PT Bantimurung Indah, causing intense competition. Therefore, a strategy is needed to increase the competitiveness of PT Bantimurung Indah. The analysis used is Porter's value chain, Porter's five force, Business Model Canvas, SWOT matrix and Porter's generic strategy. The analysis results show that strategy to increase competitiveness PT Bantimurung Indah with reformulatingbusiness model canvas using a SWOT matrix that produces four strategies, namely SO prioritized to increase key activities, key resources namely capital and revenue streams, ST strategy is used to increase key partnerships, WO strategy that focuses on increasing marketing activities, and customer segment, strategy WT which focuses on increasing the value proposition and key activities. The competitive strategy that can be applied by PT Bantimurung Indah is a differentiation strategy. Differentiation strategies that can be carried out are increasing marketing activities, maintaining company value, evaluating products, and maintaining the quality of raw materials.
Keyword: Carragenan, Competitive strategy, Seaweed

Judul: Seaweed Based Cosmetic Marketing Strategy
Abstrak: Rumput laut merupakan komoditas potensial untuk dikembangkan mengingat nilai gizi yang dikandungnya. Selain itu, rumput laut dapat dijadikan sebagai bahan makanan seperti agar-agar, sayuran, kue, serta menghasilkan bahan algin, karaginan dan fulcelaran yang digunakan dalam industri farmasi, kosmetik, dan tekstil. PT Rumah Rumput Laut (RRL) merupakan salah satu perusahaan yang menghasilkan produk kosmetik diversifikasi dari olahan rumput laut. Namun, perusahaan mengalami permasalahan yaitu pendapatan yang fluktuatif yang disebabkan oleh faktor internal dan eksternal. Tujuan dari penelitian ini adalah untuk mengidentifikasi faktor internal dan eksternal perusahaan dan merumuskan alternatif strategi pemasaran. Metode yang digunakan adalah analisis kualitatif dan analisis tiga tahap formulasi. Alat analisis yang digunakan adalah matriks IFE, matriks EFE, matriks IE, dan SWOT. Hasil analisis matriks IE menunjukkan bahwa PT RRL berada pada posisi tumbuh dan berkembang. Analisis matriks SWOT menghasilkan enam alternatif strategi pemasaran., Seaweed is a potential commodity to be develop considering the nutritional value it contains. In addition, seaweed can be used as food ingredients such as agar, vegetables, cakes and produce algin, carrageenan and fulcelaran ingredients used in the pharmaceutical, cosmetic and textile industries. PT Rumah Rumput Laut (RRL) is a company that produces diversified cosmetics from processed seaweed. However, the company has problem of fluctuating income caused by internal and external factors. The purpose of this research is to identify the company’s internal and external factors, and formulate alternative marketing strategies. The method used in this research is a qualitative analysis and a three-stage strategy analysis. The analysis tools used in this research are the IFE matrix, EFE matrix, IE matrix, and SWOT matrix. The result of IE matrix analysis shows that PT RRL is in a position to grow and build. SWOT matrix analysis produced six alternative marketing strategies.
Keyword: Processed Seaweed Products, Seaweed, SWOT

Judul: Approximation of the Median of Poisson Distribution Using the Relation of Poisson-Gamma Distribution
Abstrak: A major drawback of median is that median cannot usually be defined in closed form, even in the cases where their distribution functions are known. This study gives an approximation of the closed form for the median of the Poisson distribution by using the relation of Poisson-Gamma distribution. The approximation uses elementary techniques based on the monotonicity of certain sequences involving tail probabilities of the Poisson distribution and the Central Limit Theorem. Furthermore, a closed form expression for the mean absolute deviation 􀜧|􀜰􀰒 􀵆 􀜯􀝁􀝀􁈺􀜰􀰒􁈻| is also studied. The median is relevant because of the fact that it minimizes the mean absolute deviation of a Poisson random variable (􀜰􀰒􁈻 by considering median as central tendency.
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