Judul: Analisis Brand Equity Beras Aromatik (Studi Kasus Pengunjung Giant Taman Yasmin Bogor)
Abstrak: Beras aromatik adalah beras yang memiliki aroma yang berbeda dengan beras-beras lain pada umumnya. Persaingan merek beras di Giant Taman Yasmin Bogor sangatlah ketat sehingga diperlukan cara untuk mempertahankan pasar dengan membangun brand equity yang kuat. Tujuan dari penelitian ini adalah menganalisis elemen brand awareness, brand association, perceived quality dan brand loyalty dari beras aromatik merek Si Pulen dan merek Holistic Super Organic. Hasil analisis brand equity menunjukkan bahwa merek Si Pulen menjadi berada pada posisi top of mind sedangkan merek Holistic Super Organic berada pada posisi brand recall. Dari 9 asosiasi yang digunakan dalam penelitian ini, merek Si Pulen hanya memiliki 6 brand image di mata konsumen, sedangkan merek Holistic Super Organic memiliki 5 asosiasi pembentuk brand image. Pada analisis perceived quality merek Si Pulen lebih unggul dibandingkan merek Holistic Super Organic. Dan untuk analisis brand loyalty kedua merek tersebut memiliki loyalitas yang belum cukup baik. Pada tingkat liking the brand dan committed buyer piramida loyalitas semakin mengecil.
Keyword: 

Judul: Analisis Brand Equity Pada Serambi Botani Bogor
Abstrak: Brand equity is a set of brand assets and liabilities linked to a brand, which increase or decrease the value of a company's goods or services to the customer or the company. The purpose of this research is to analyze brand awareness, brand association, perceived quality, and brand loyalty in the minds of consumers Botany Porch. Based on the analysis of brand awareness, top of mind is Bogor Botanical Porch brand. Brand image of Bogor Botanical Porch is: Services the employees are friendly and welcoming; The atmosphere of the outlets are clean and comfortable; Specialty herbal products (natural and healthy); Outlets that reflect healthy lifestyles education; Taste, efficacy, the freshness of the product is good. Results on the analysis of perceived quality indicate that 13 attributes are on a good scale, 3 attributes are on a enough scale. Analysis of brand loyalty pyramid shows that 2 percent of the switcher, 34 percent of habitual buyers, 27 percent of satisfied buyers, 24 percent of liking the brand, 13 percent of committed buyers. These shows that the brand of Bogor Botanical Porch does not have a strong brand equity., Brand equity adalah seperangkat aset dan kewajiban (liabilities) merek yang terkait dengan suatu merek yang menambah atau mengurangi nilai yang diberikan sebuah barang atau jasa kepada perusahaan atau para pelanggan perusahaan. Tujuan penelitian ini adalah untuk menganalisis brand awareness, brand association, perceived quality, dan brand loyalty merek Serambi Botani di benak konsumen. Hasil analisis brand awareness, top of mind adalah merek Serambi Botani Bogor. Brand image Serambi Botani Bogor adalah: Pelayanan karyawan yang ramah dan bersahabat; Suasana gerai yang bersih dan nyaman; Gerai produk herbal (sehat dan alami); Gerai yang mencerminkan edukasi gaya hidup sehat; Cita rasa, khasiat, kesegaran produk baik. Hasil analisis perceived quality menunjukkan bahwa dari 16 atribut, 13 atribut berada pada skala baik yaitu. Sementara 3 atribut lain berada pada skala cukup. Hasil analisis piramida brand loyalty, menunjukkan bahwa switcher sebesar 2 persen, habitual buyer 34 persen, satisfied buyer 27 persen, liking the brand 24 persen, dan committed buyer 13 persen. Hal ini menunjukkan bahwa merek Serambi Botani Bogor belum memiliki ekuitas merek yang kuat.
Keyword: 

Judul: Elektrodeposisi Film Tipis Semikonduktor Cu2ZnSnS4 (CZTS) pada Substrat Kaca ITO
Abstrak: Semiconductor Cu2ZnSnS4 (CZTS) thin film that can be used as absorber layers on solar cell module was made via electrodeposition method. CZTS thin film was electrodeposited on the surface of a silicate glass coated with a thin layer of indium tin oxide (ITO). Deposition process was done using potentiostatic mode at room temperature with a potential of 1.05 V for 30, 45, and 60 minutes, followed with annealing the film at 2 different temperatures, 500 ºC using furnace and 180 ºC using hot plate, both treatments for 45 minutes in N2/H2S atmosphere. The X-ray difractograms were analyzed using Match 2 program and showed that the CZTS thin films had kesterit crystalline structure, with a low percentage of CZTS phase. The thin film also contained secondary phases such as Cu2S, ZnS, and SnS. The obtained CZTS thin films had a thickness between 1.039 and 1.676 μm. Absorption study showed that the band gap energy of CZTS thin films which was annealed using furnace ranged from 1.50 to 1.52 eV, whereas that annealed using the hot plate was not observed. The band gap energy value showed that CZTS thin films can be used as sunlight absorber layers on solar cell. The formation of CZTS crystal film on this investigation was effectively performed using furnace annealing process at a temperature of 500 ºC with deposition time of 45 minutes.
Keyword: Thin film, Electrodeposition, Cu2ZnSnS4