Judul: Marketing Strategy Analysis of Malindo Corner Café in Kabupaten Kebumen
Abstrak: Salah satu daerah dengan jumlah kafe yang semakin banyak dalam lima tahun terakhir adalah Kabupaten Kebumen. Namun, akibat pandemi Covid-19 terjadi penurunan jumlah pengunjung ke kafe. Fenomena ini juga dialami oleh Malindo Corner, sebuah kafe yang berdiri di Kabupaten Kebumen lima tahun lalu. Sehingga perlu dilakukan evaluasi strategi pemasarannya di masa pandemi dan merumuskan kembali strategi menghadapi new normal. Tujuan penelitian adalah mengidentifikasi faktor internal dan eksternal yang memengaruhi strategi pemasaran perusahaan dalam bertahan dan melewati pandemi dibandingkan pesaingnya, merumuskan dan menetapkan alternatif strategi pemasaran yang dapat diterapkan untuk meningkatkan penjualan kembali. Metode yang digunakan adalah analisis deskriptif dan perumusan terdiri dari tahap pencocokan dan pengambilan keputusan. Alat yang digunakan adalah STP, bauran pemasaran 7P, SWOT, dan QSPM. Berdasarkan analisis lingkungan internal dan eksternal terdapat tiga kekuatan, dua kelemahan, dua peluang dan satu ancaman. Hasil analisis matriks SWOT terdapat lima alternatif strategi, sedangkan prioritas alternatif strategi yang didapatkan adalah optimalisasi kegiatan promosi secara online dengan multi platform sosial media maupun offline serta meningkatkan penggunaan sistem informasi., One of the areas with an increasing number of cafes in the last five years is Kabupaten Kebumen. However, due to the covid 19 pandemic there was a decrease in the number of visitors to the cafes. This phenomenon is also experienced by Malindo Corner, a cafe that was established in Kabupaten Kebumen five years ago. So it is necessary to evaluate its marketing strategies during the pandemic and reformulate the strategy for facing the new normal. The purpose of the study is to identify the changes of internal and external factors that influence a company's marketing strategy in surviving and getting through the pandemic compared to its competitors, to formulate and to establish marketing strategy alternatives that can be applied to increase the sale. The method used is descriptive analysis and formulation consists of the stages of matching and decision making. The tools used are STP, 7P marketing mix, SWOT, and QSPM. External and internal assessments reveal that Malindo Corner’s strengths as a cafe are a comfortable, clean café atmosphere, spacious capacity, and complete facilities, while its social media promotion is its weakness. The opportunities that are identified was the increasing purchasing power of the Kabupaten Kebumen people, while the threat is the high level of competition due to the innovation, and promotion effort of other cafest. The results of the SWOT matrix analysis have five alternative strategies, while the priority of alternative strategies obtained is the optimization of online promotional activities with multi-platform social media and offline and increasing the use of information systems.
Keyword: Cafe, Marketing, Pandemic, QSPM, SWOT

Judul: Analisis Strategi Pemasaran Kedai Kopi Clickbeans di Lentang Agung Jakarta Selatan
Abstrak: Pandemi COVID-19 di Indonesia mengalami kenaikan kasus cukup signifikan pada tahun 2020. Ini membuat beberapa sektor terkena dampaknya mulai dari ekonomi hingga sektor makanan dan minuman. Dampak yang buruk bagi perkembangan usaha serta pendapatan di bidang usaha makanan dan minuman di Indonesia, tidak terkecuali Clickbeans Coffee. Dengan visi pemiliknya melakukan edukasi tentang kopi kepada masyarakat dengan slogan ‘Coffee for Everyone’. Diperlukan strategi agar usaha dapat bertahan dan mempertahankan kualitas yang ada .Oleh karena itu penelitian ini dilakukan untuk menganalisis strategi pemasaran yang tepat untuk Clickbeans Coffee melalui analisis deksriptif dan perumusan yang terdiri dari tahan masukan, pencocokan, dan pengambilan keputusan. Alat yang digunakan adalah matriks IFE, EFE,SWOT, dan QSPM. Hasil analisis matriks menunjukan bahwa Clickbeans Coffee berada pada posisi kuadran IV yakni tumbuh dan berkembang. Berdasarkan hasil analisis matriks SWOT didapatkan tujuh alternatif strategi dengan prioritas strategi meningkatkan promosi dan penjualan baik secara daring (online) maupun luring (offline), The COVID-19 case during pandemic in Indonesia experienced a significant increase in 2020. This has affected several sectors ranging from the economy to the food and beverage sector. The pandemic and the rapid growth of coffee shops have caused a bad impact on business development and income in the food and beverage business sector in Indonesia, and Clickbeans Coffee was no exception. The vision of the owner is to educate the public about coffee with the slogan 'Coffee for Everyone'. A new strategy is needed so that the business can survive and maintainedTherefore, purpose of this research is to analyze the right marketing strategy for Clickbeans Coffee through descriptive analysis and formulation consist of input stage, matching, and decision making. The tools used were IFE, EFE, SWOT, and QSPM matrices. The results of the matrix analysis showed that Clickbeans Coffee was in quadrant IV position: growing and developing. Based on the results of the SWOT matrix analysis, seven alternative strategies were obtained with the priority of strategy was to increase promotion and sales both online and offline.
Keyword: Pandemi, Pemasaran, Kedai Kopi, Covid19, Coffeeshop, E FE, QSPM, SWO T I FE, Marketing Strategy, Pandemic

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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