Judul: Strategi Peningkatan Profitabilitas Profesi Content Creator Sebagai Alternatif Pilihan Karier Era 4.0
Abstrak: Penelitian ini didasarkan pada berkembangnya era revolusi 4.0 yang menjadikan content creator salah satunya yaitu YouTuber sebagai alternatif pilihan pekerjaan. Penelitian ini bertujuan untuk menganalisis perbandingan pendapatan yang diperoleh YouTuber dengan pekerja sektor formal seperti Banking and Financial Services, Consumer Goods and Services, Engineering, Hi Tech, dan Life Science. Penelitian ini juga bertujuan untuk menganalisis strategi peningkatan profitabilitas YouTuber. Penelitian ini menggunakan analisis deskriptif dan Analytical Hierarchy Process (AHP). Penentuan sampel menggunakan metode non- probability sampling. Hasil penelitian menunjukkan jumlah rata-rata pendapatan yang diperoleh YouTuber lebih tinggi dibandingkan dengan karyawan dari sektor formal. Hasil AHP menunjukkan faktor yang sangat berpengaruh adalah personal branding. Aktor yang sangat berpengaruh adalah content writer. Meningkatkan jumlah viewers merupakan tujuan yang paling diprioritaskan oleh YouTuber dalam meningkatkan profitabilitas. Alternatif strategi yang paling penting dilakukan oleh YouTuber adalah membuat konten dengan topik yang up to date., This study is motivated by the development of the 4.0 revolution era, which has positioned content creators, namely YouTubers, as an alternative job option. The purpose of this study is to analyzed the comparison of income between YouTubers and workers from the formal sector such as banking and financial services, consumer goods and services, engineering, hi-tech, and life science. This study also analyzed the strategy to increase the profitability of YouTubers. This study used descriptive analysis and Analytical Hierarchy Process (AHP). The sample was chosen using non-probability sampling method. The results showed that the average income earned by YouTubers are higher than employees from the formal sector. The AHP’s results also showed that the most influential factor is personal branding. The most influential actor is the content writer. Increasing the number of viewers is the most prioritized goal by YouTubers to increase profitability. The most important alternative strategy for YouTubers is to create content with up-to-date topics.
Keyword: Analytical Hierarchy Process, Earning, Sustainable Career, YouTuber

Judul: Factors Influencing Youtube User Intentions and Behavior in Indonesia
Abstrak: YouTube merupakan portal atau situs video sharing yang dimiliki oleh Google Inc. Secara global YouTube menjadi sosial media terbesar kedua, namun induk perusahaan Google yaitu Alphabet Inc mencatat terjadinya penurunan laba bersih dalam beberapa kuartal berturut-turut. Penurunan laba salah satunya disebabkan oleh kinerja kurang memuaskan bisnis periklanan di YouTube serta munculnya kompetitor platform lain seperti Tiktok. Mengetahui faktor-faktor penerimaan dan penggunaan sistem atau aplikasi dapat membantu perusahaan untuk memahami bagaimana pengguna bereaksi sehingga dapat melihat kesuksesan sistem atau aplikasi yang ditawarkan. Penelitian ini merupakan penelitian pengembangan terkait model UTAUT 2 dengan penambahan variabel kepercayaan dan kepuasan dengan mengambil fokus pada YouTube. Tujuan penelitian ini (1) Menganalisis kondisi faktor-faktor yang memengaruhi niat dan perilaku pengguna YouTube di Indonesia, (2) Menganalisis pengaruh dari variabel-variabel UTAUT 2 tehadap niat dan perilaku pengguna YouTube di Indonesia, serta (3) Menganalisa efek moderasi dari usia dan jenis kelamin pengguna terhadap hubungan antar variabel. Metode penentuan sampel menggunakan insidental sampling dan penentuan jumlah sampel yang terlibat menggunakan metode Lemshow, sehingga pada penelitian ini melibatkan 200 responden. Analisis data menggunakan analisis deskriptif dan analisis Structural Equation Modeling (SEM) – PLS. Hasil pengujian membuktikan bahwa variabel yang memengaruhi niat adalah kebiasaan. Sedangkan variabel harapan kinerja, harapan usaha, pengaruh sosial, kondisi pendukung, motivasi hedonis dan nilai harga tidak memengaruhi. Variabel tambahan yaitu kepercayaan dan kepuasan mempunyai pengaruh signifikan terhadap niat. Variabel yang memengaruhi perilaku adalah variabel kondisi pendukung, kebiasaan dan niat. Hasil penelitian juga menunjukkan bahwa usia dan jenis kelamin tidak menunjukkan efek moderasi terhadap niat dan perilaku. Variabel yang memberikan pengaruh tidak langsung terhadap perilaku adalah kebiasaan melalui niat, variabel kepuasan melalui niat dan kepercayaan melalui niat., YouTube is a portal or video-sharing site owned by Google Inc. Globally, YouTube is the second-largest social media platform, but Google's parent company, Alphabet Inc., has recorded a decline in net profit in several consecutive quarters. One of the reasons for the decline in profits was the unsatisfactory performance of the advertising business on YouTube and the emergence of other platform competitors such as Tiktok. Knowing the factors of acceptance and use of a system or application can help companies understand how users react so they can see the success of the system or application offered. This research is development research related to the UTAUT 2 model with the addition of truth and satisfaction variabels by focusing on YouTube. The purposes of this study are (1) to analyze the conditions of the factors that influence the intentions and behavior of YouTube users in Indonesia; (2) to analyze the influence of UTAUT 2 variabels on the intentions and behavior of YouTube users in Indonesia; and (3) to analyze the moderating effect of age and gender of users on the relationship between variabels. The method of determining the sample used insidental sampling, and determining the number of samples involved used the Lemshow method, so this study involved 200 respondents. Data analysis used descriptive analysis and Structural Equation Modeling (SEM)-PLS analysis. The test results prove that the variabel that influences behavioral intention is habit. While the variabels performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation,
Keyword: Behavioral Intention, Use behavior, UTAUT 2, YouTube

Judul: Merremia dennstedt ex endlicher (Convolvulaceae) in Sumatra.
Abstrak: Merremia is a small genus in the family Convolvulaceae. Merremia is a perennial or annual herb or woody liana with stems creeping or twinning on trees or rocks, put out milky white sap when injured and some species with tubers. Merremia is often confused with genus Ipomoea, due to they have resemblance in funnel shaped or campanulate corolla and straight anther. Phenetically, some members of Merremia have yellow flower whereas Ipomoea has white, purple or purplish white. Merremia is also confused with Operculina due both have non-spinulose pollen and dehiscent capsule. Nevertheless, Operculina characterized by circumciselli capsule and Merremia characterized by valve capsule. The important character in Merremia is the spread of the hairs on corolla that can be easily observed at the mature flower bud. The genus Merremia is found in the tropical regions of both hemispheres. Merremia wildly distributed throughout the tropical regions of Asia, Africa, Australia, North and South America and approximately there were 80 species of Merremia in the world. A Total of 175 sheets (164 collection numbers) which are deposited in Herbarium Bogoriense, 97 sheets (95 collection numbers) which are deposited Andalas University Herbarium (ANDA) and 9 sheets (4 collection numbers) which are deposited in BIOTROP Herbarium (BIOT) were studied. It composed of all specimens of Merremia in Sumatra. Additional specimens were collected by the author 28 sheets (15 collection numbers) from North Sumatra, West Sumatra and Lampung, which are stored in BO and BIOT. The digital data that consist of type specimens and distributions of species from JSTOR Plant Science and Convolvulaceae Unlimited were also used here. All the hebarium specimens were studied based on their morphological characters following de Vogel (1987) and Rifai (1976). The terminology of morphological characters followed Lawrence (1955), Veldkamp (1987), Harris and Harris (1994), Hickey and King (2005) and Stearn (1983). Information on the habitat, ecology, distribution, vernacular names and uses were noted from the specimens label and literatures. Taxonomic studies in Sumatra were conducted. There are eight species, one subspecies, one varietas and two forma from nine previously species (M. cissoides, M. dissecta, M. emarginata, M. hirta, M. peltata, M. quinquefolia, M. tridentata, M. tuberosa and M. vitifolia), two subspecies (M. umbellata ssp. orientalis and M. tridentata ssp. hastata), one varietas (M. boisiana var. sumatrana) and two forma (M. hederacea f. pubescens and M. hederacea f. barbata) can be recognized. One species (M. tridentata) and subspecies (M. tridentata ssp. hastata) are excluded because they have been proposed to different new taxa Xenostegia by Austin and Staples. The existence of M. emarginata was noted as new record in Sumatra and M. cissoides was noted as new record in Indonesia. A phylogenetic analysis using PAUP*4.Ob10 was undertaken based on morphological characters, using Evolvulus nummularius and Porana volubis as the out group. The phylogenetic analysis used 35 morphological characters was resulted consistency index (CI) = 0.60, homoplasy index (HI) = 0.40, retention index (RI) = 0.56 and Rescaled consistency index (RC) = 0.34. Phylogenetic tree used morphological characters divided taxa into two groups. The separation support M. boisiana var. sumatrana, M. cissoides, M.
Keyword: Convolvulaceae, Merremia, morphology, phylogenetic, Sumatra