Judul: Positioning of Television Advertising Through Social Reproduction : Sampoerna A Mild Case of Ad
Abstrak: Television ads contained the social reproduction of the symbol and certain ideas that typically existed in society. Television advertising of cigarettes Sampoerna A Mild presented a message by positioning its products through the establishment and determination of social reproduction were distinct and different from similar products. The purpose of this study was to find out more in-depth process of social reproduction made by the Sampoerna A Mild ad creator and process of formation and positioning determination through social reproduction in television advertising of cigarettes Sampoerna A Mild. The methodology of this study was a qualitative paradigm using a case study design. Research location in Jakarta. When the study was conducted from June 2008 to July 2009. The study's findings at the level of advertisers and creators of the ad showed the process of formation and positioning determination Sampoerna A Mild cigarettes through social reproduction in television advertising through four positioning schemes, namely : first, initial stage positioning scheme lifestyle a successful modern society and macho. Second, corporate image positioning transition scheme. Third, new attendance scheme positioned as low tar and nicotine products. Fourth, the scheme plenary position of trust given product. Formation process of positioning Sampoerna A Mild cigarettes made through 2 stages, namely : (a) rational process stage undertaken to bear the big idea concept. This phase included analysis of product data and characters of target audiences such as psychographics, demographics and lifestyle, (b) magic process stage carried out as the embodiment big idea into the idea that various kinds. The study's findings at the level of ad text indicated, the first version of the Man Waiting Stamp Seal on the ad implied unproductive bureaucracy and contradictory to the reform era. Second, the ad version of Flea On the Sofa having meaning seat House of Representatives who were old and fat, not productive, full of promises and corruption. The study's findings on the individual level showed different interpretations between the product with the text ad. Products and text ads were funny-interpreted as a reminder that persiflage and A Mild were the cigarettes that contain nicotine and low tar. Formation of A Mild cigarettes positioning through television advertising was the result of social reproduction in the form of socio-political situation of contemporary nation constructed either by advertisers, ad creator, ad text, and individuals with over four positioning schemes. However, different interpretations occured in the individual level.
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Judul: Analisis Pengaruh Iklan Rokok di Televisi Terhadap Keputusan Pembelian Rokok Siswa SMA di Kota Madya Jakarta
Abstrak: Cigarette advertising on television has a very different concept of advertising compare to advertising on other products. It occupies the highest percentage of advertisement in which cigarette ads are being watched on television by teenagers. Every year, the percentage of adolescents who consume cigarette is increasing. This research aimed to analyze the effect of cigarette advertising on adolescent attitudes in cigarette purchasing decisions and to identify the dominant factors in the variables that influence purchasing decisions ads cigarette by teenagers. Structural Equation Model (SEM) with AMOS 18.0 was used as the model where advertising is exogenous variables (x) and purchasing decisions is endogenous variables (y). The results showed: 1. Cigarette advertising had a significant positive influence on cigarette purchasing decision by high school students in Jakarta, 2. Both internal and external factors or ads exposure are both positive and have significant impact in shaping advertising affects purchasing decisions, however, the internal factor is the most dominant factor and the external factor is the least dominant factor.
Keyword: SEM, purchasing decisions, advertising

Judul: Reptarenavirus pada Ular Boidae dan Pythonidae pada Fasilitas Penangkaran di Pulau Jawa Bagian Barat
Abstrak: Inclusion body disease (IBD) pada ular boa dan piton merupakan penyakit virus fatal yang disebabkan oleh Reptilian arenavirus (Reptarenavirus). Penyakit ini telah menyebar hampir ke seluruh dunia, namun belum ada informasi mengenai IBD di Indonesia meskipun telah dilakukan importasi ular dari negaranegara yang telah melaporkan IBD di penangkaran dan fasilitas eksitu lainnya. Tujuan penelitian ini adalah mendeteksi Reptarenavirus pada populasi ular di beberapa fasilitas penangkaran di Indonesia serta optimisasi pengujian Reverse Transcription - Polymerase Chain Reaction (RT-PCR) dengan menggunakan primer GP dan primer NP untuk mendeteksi virus tersebut. Sampel usap oral dan kloaka dari 50 ekor ular boa dan piton dikoleksi dan dilakukan pengujian RT-PCR menggunakan dua set primer yang menargetkan gen glikoprotein (primer GP) dan nukleoprotein (primer NP). Kedua primer yang digunakan menghasilkan produk dengan spesifitas tinggi, namun primer NP lebih sensitif daripada primer GP sehingga lebih tepat digunakan dalam uji skrining. Prevalensi infeksi Reptarenavirus pada ular sampel adalah sebesar 54% (27/50). Ular yang terdeteksi positif adalah mayoritas B. constrictor sehat (89%; 24/27), dua Morelia viridis sakit (7%; 2/27) dan satu Python regius sehat (4%; 1/27). Adanya infeksi subklinis Reptarenavirus dalam penelitian ini mengkonfirmasi peran ular boa sebagai karier potensial. Penelitian ini merupakan laporan pertama yang menunjukkan keberadaan Reptarenavirus pada ular boa dan piton pada penangkaran di Indonesia. Hal ini menyoroti pentingnya upaya preventif untuk melindungi populasi ular liar di alam.
Keyword: boa, Inclusion body disease, Reptarenavirus, Reverse Transcription– Polymerase Chain Reaction, piton, sekuensing DNA