Judul: Business-to-Business Marketing Strategy in Increasing Sales at PT Kimia Farma Sungwun Pharmacopia
Abstrak: PUTRI DEWI ANJUMI. Strategi Pemasaran Business-to-Business untuk Meningkatkan Penjualan di PT Kimia Farma Sungwun Pharmacopia. Dibimbing oleh MOHAMAD SYAMSUL MAARIF dan LINDA KARLINA SARI. PT Kimia Farma Sungwun Pharmacopia (PT KFSP) memiliki permasalahan didalam menjalankan bisnis yaitu business size yang kecil dan jumlah custuomer yang terus meningkat tetapi tidak dengan kinerja keuangan. Profit pada PT KFSP mengalami penurunan hingga pada tahun 2023 mengalami defisit. Tujuan penelitian ini adalah menganalisis faktor internal dan eskternal yang memengaruhi kegiatan pemasaran PT KFSP, merumuskan alternatif strategi serta menetapkan prioritas strategi pemasaran. Analisis yang digunakan adalah tiga tahap formulasi strategi yaitu tahap input menggunakan matriks IFE dan EFE, tahap pencocokan menggunakan matriks IE dan SWOT, serta tahap keputusan menggunakan QSPM. Berdasarkan hasil penelitian menunjukkan PT KFSP berada pada sel 1 “Growth and Build” yang memiliki enam alternatif strategi pemasaran. Berdasarkan QSPM, strategi yang menjadi prioritas adalah aktif melakukan kunjungan dan sosialisasi kepada customer. Kata kunci: bahan baku obat, QSPM, strategi pemasaran, SWOT, PT Kimia Farma Sungwun Pharmacopia (PT KFSP) has problems in running a business, the problem are a small business size and an increasing number of customers but not financial performance. Profit at PT KFSP has decreased until in 2023 it is deficit. The purpose of this research is to analyze the internal and external factors that affect PT KFSP's marketing activities, formulate alternative strategies and prioritize marketing strategies. The analysis used is three stages of strategy formulation, namely the input stage using the IFE and EFE matrix, the matching stage using the IE and SWOT matrix, and the decision stage using QSPM. Based on the research results, PT KFSP is in cell 1 "Growth and Build" which has six alternative marketing strategies. Based on QSPM, the priority strategy is to actively visit and socialize with customers
Keyword: QSPM, strategi pemasaran, SWOT, bahan baku obat

Judul: Operational Risk Management at PT Kimia Farma Sungwun Pharmacopia
Abstrak: PT KFSP adalah industri bahan baku obat yang merupakan perusahaan joint venture dengan perusahaan asal Korea yaitu Sungwun Pharmacopia yang sudah berdiri sejak 2016. Pada proses bisnisnya terdapat beberapa risiko yang dapat menghambat operasional perusahaan. Namun, penerapan manajemen risiko operasional pada PT KFSP masih belum optimal karena perusahaan ini belum menjalankan manajemen risiko operasional secara mandiri. Manajemen risiko sangat penting diterapkan oleh perusahaan karena dapat membantu untuk meminimalisir kerugian, menghindari risiko, serta mengoptimalkan kinerja perusahaan. Penelitian ini bertujuan untuk menganalisis, mengidentifikasi risiko, menilai risiko, mengkategorikan risiko, serta memberikan upaya memitigasi risiko yang terjadi pada PT KFSP sesuai dengan standar ISO 31000:2018. Metode yang digunakan pada penelitian ini yaitu kualitatif dengan menggunakan acuan GodFrey (1996), Flanagan dan Norman (1993), dan data dianalisis secara statistika. Hasil pada penelitian terdapat 17 jenis risiko pada PT KFSP, terdiri dari 3 risiko tergolong extreme, 4 risiko tergolong high, 6 risiko tergolong medium, dan 4 risiko tergolong low. Upaya perlakuan risiko difokuskan kepada risiko yang tergolong high dan extreme., PT KFSP is a medicinal raw materials industry which is a joint venture company with a Korean company, namely Sungwun Pharmacopia, which has been established since 2016. In the business process there are several risks that can hamper the company’s operations. However, implementation operational risk management at PT KFSP is still not optimal because his company has not implemented operational risk management independently. Risk management is very important for companies to implement because it can help minimize losses, avoid risks and optimize company performance. This research aims to analyze, identify risks, assess risks, categorize risks, and provide efforts to mitigate risks that occur at PT KFSP in accordance with the ISO 31000:2018 standard. The method used in this research is qualitative using references from GodFrey(1996), Flanagan and Norman (1993), and the data is analyzed statistically. The result of the research showed that there were 17 types of risks at PT KFSP, consisting of 3 risks classified as extereme, 4 risks classified as high, 6 risks classified as a medium, and 4 risk classified as low. Risk treatment efforts are focused on risks that are classified as high and extreme.
Keyword: ISO 31000:2018, Medicinal Raw Materials Industry, Operational Risk, Risk Management

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
Keyword: