Judul: Analisis Keputusan Pembelian Buah Segar di Yogya Bogor Junction
Abstrak: Yogya Bogor Junction, as a modern retailer providing fresh fruits, is the object in this research that aims to analyze the factors that influence consumers’ behavior on making their decisions to buy fresh fruits. In general, fruits consumers at Yogya Bogor Junction consist of mostly married women with monthly expenses from Rp. 4,000,001 to Rp. 6,000,000. The analysis result of the factors can be classified into at least two factors each for both local and imported fruits. From the study, it is discovered that there are several steps into the consumers’ decision to buy either local or imported fruits in respect to their needs. In gathering information, most consumers rely more on themselves and in an alternative evaluation; the decisive factor is the store’s proximity to consumers’ house regardless of price dynamics. Lastly, consumers’ final decision is also related to their situation in the sense of product availability (supply). After purchasing fruits, most consume the fruits immediately in satisfaction and are mostly encouraged to keep purchasing as long as their expectations are fulfilled satisfyingly.
Keyword: Factors Analysis., Purchase Decision, Consumers Choice, Yogya Bogor Junction, Fresh Fruits

Judul: Analisis Proses Keputusan Pembelian dan Kepuasan Konsumen Sayuran Organik Di Yogya Bogor Junction
Abstrak: Tujuan penelitian ini adalah (1) mengidentifikasi karakteristik konsumen sayuran organik di Yogya Bogor Junction (2) menganalisis proses keputusan pembelian sayuran organik (3) menganalisis kepuasan konsumen terhadap atribut sayuran organik. Penelitian dilaksanakan di Kota Bogor tepatnya di Yogya Bogor Junction yang terletak di Jl. Sawojajar Kota Bogor. Waktu penelitian dilakukan selama bulan Maret hingga Juni 2011. Fokus responden dalam penelitian ini adalah ibu rumah tangga. Penelitian ini menggunakan analisis deskriptif, Importance Performance Analysis (IPA) dan Customer Satisfaction Index (CSI). Responden yang mengkonsumsi sayuran organik memiliki karakteristik konsumen yang beragam. Kebanyakan berusia 24-30 tahun. Jenis pekerjaan dari responden yaitu sebagai pegawai swasta dengan pendapatan rata-rata perbulan yaitu Rp 3.500.000-Rp 4.500.000 dan pendidikan terakhirnya adalah sarjana. Pada tahap proses keputusan pembelian motivasi responden mengkonsumsi sayuran organik adalah sebagai salah satu pemenuhan pangan yang sangat bermanfaat bagi tubuh yaitu sebagai penembah gizi dan aneka vitamin yang berguna bagi tubuh. Atribut yang dipertimbangkan dari sayuran organik yaitu kesegaran sayuran organik. Sebagian besar responden Setelah mengkonsumsi sayuran organik merasakan puas dan responden tidak kesulitan dalam mendapatkan atau membeli sayuran organik. Akan tetapi jika sayuran organik yang diinginkan responden tidak tersedia, maka responden memilih mencari lokasi pembelian sayuran organik di tempat lain yaitu di Giant Botani Square. Secara keseluruhan responden mengkonsumsi sayuran organik sudah merasa puas yaitu dengan nilai CSI nya 74.26 persen. Atribut-atribut yang menjadi prioritas utama dan kinerjanya harus ditingkatkan berdasarkan analisis importance-performance yaitu atribut ketersediaan dan promosi sayuran organik. Atribut yang harus dipertahankan oleh pihak Yogya Bogor Junction yaitu kesegaran sayuran organik dan daya tahan sayuran organik.
Keyword: Importance Performance Analysis, Customer Satisfaction Index

Judul: Hydroxyapatite-Chitosan Composite Coating on Stainless Steel 316 to Improve Corrosion Resistance
Abstrak: Metals that were used in bone implantation should have good corrosion resistance that were not easily corroded when implanted into the body. Metal corrosion resistance of stainless steel 316 can be enhanced through the metal coating by hydroxyapatite-chitosan composite with composition ratio of hydroxyapatite (gram) and chitosan 3% (mL) 0.2:0, 0.2:0.1, 0.2:0.5, 0.2:1.0, and 0.2:1.5. Besides improving the corrosion resistance of metal, the presence of chitosan also maintain the position of hydroxyapatite on metal surfaces. Corrosion resistance increases with increasing amount of chitosan added and the best composition of hydroxyapatite-chitosan composite was 0.2:1.0.
Keyword: