Judul: Analysis of Decision to Rent of Co-working Spacein Jabodetabek Area
Abstrak: Deeply technological improvement and changes in working behavior, co- working space industry is projected to develop and have great potential. A survey conducted in 2018 by DailySosial and JakPat stated that the level of consumer awareness is in good, with an average of above 65% knowing the concept and be willing to use a co-working space. Researching globally, the growth of the co- working space business continues to increase both in terms of demand and supplies. Big co-working space providers such as WeWork and the competitor IWG are in the same situation is still losing money. In Indonesia, some of the issues with this business are the reduce in tenant, unstable sales and never reaches the target of revenue. This study analyzes the factors that influence the decision to rent with the influencing variables are customer motivation, reputation, reliability and convenience using the mediating variables perceived benefit and perceived cost. 259 respondents were selected by non-probability sampling on the criteria of having used with period rented from March 2022 to February 2023. Data was collected by filling out a questionnaire by online and analyzed using SEM-PLS analysis. The results that show the decision to rent is influenced by perceived benefits rather to perceived costs. Customer motivation has a significant effect on the decision to rent through the variable mediating of perceived benefit, in other result the reputation variable has no significant effect on the decision to rent from the variable mediating of perceived cost. Managerial implications based on these results are Segmentation, Targeting, Positioning (STP) analysis. Consumers of productive age 15-25 years with jobs non-BUMN and an income of < IDR 5,000,000 that also have working behavoiur dynamic can be targeted as potential consumers. In the result of psychographic segmentation, the number rental of co- workspace is greater than that of virtual offices, a clear differentiation of product and service content is required based on consumer needed for this type. Furthermore, the positioning analysis purpose to increase the perceived cost index, especially from variables that do not influence the decision to rent is reputation. Marketing strategies like are open collaboration, event marketing, and marketing communications via social media can be used as an effective and efficient instrument to promotion, massive publishing of brand image and reputation that design from each brand.
Keyword: Co-working Space, Decision to Rent, Perceived Benefits, Perceived Costs, SEM-PLS

Judul: Pengaruh Kualitas Layanan Coworking Space Terhadap Kepuasan Pelanggan di Kolaborato.
Abstrak: Tingginya tingkat persaingan industri kreatif diikuti dengan pangsa pasar yang semakin tumbuh membuat Coworking space di Kolaborato perlu melakukan peningkatan kualitas pelayanan untuk mempertahankan eksistensinya. Oleh karena itu perlunya analisis kualitas layanan sebagai langkah strategis dalam menyusun komponen terbaik untuk tidak sekedar mempertahankan eksistensi, namun perlu untuk meningkatkan kualitas layanan sebagai pedoman guna mencapai tujuan dan sasaran organisasi. Tujuan dari penelitian ini adalah mengindentifikasi karakteristik pelanggan, menganalisis pengaruh kualitas layanan terhadap kepuasan pelanggan serta mencari tahu faktor manakah dari lima elemen kualitas layanan yang paling berpengaruh terhadap kepuasan pelanggan. Data penelitian menggunakan data primer yang didapatkan melalui kuesioner dan data sekunder yang diperoleh dari studi pustaka. Metode pemilihan sampel menggunakan metode nonprobability sampling dengan teknik purposive sampling. Hasil analisis SEM dengan metode PLS menunjukkan bahwa kualitas layanan mempunyai pengaruh positif dan signifikan terhadap kepuasan pelanggan. Faktor yang paling berpengaruh dalam kepuasan pelanggan adalah jaminan, empati, kehandalan, bukti fisik dan daya tanggap.
Keyword: coworking space, kepuasan pelanggan, kualitas layanan

Judul: Embriogenesis ikan buta (Astyanax fasciatus)
Abstrak: Ikan buta Astyanax fasciatus adalah spesies ikan unik dari famili Characidae yang menempati perairan dalam gua di Wilayah La Cueva Chica-San Luis Potasi-Mexico. Ikan ini memiliki mata yang tereduksi (Blind Cavefish) dan warna kulit merah muda, pucat serta mengkilap.
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