Judul: Analysis of Decision to Rent of Co-working Spacein Jabodetabek Area
Abstrak: Deeply technological improvement and changes in working behavior, co- working space industry is projected to develop and have great potential. A survey conducted in 2018 by DailySosial and JakPat stated that the level of consumer awareness is in good, with an average of above 65% knowing the concept and be willing to use a co-working space. Researching globally, the growth of the co- working space business continues to increase both in terms of demand and supplies. Big co-working space providers such as WeWork and the competitor IWG are in the same situation is still losing money. In Indonesia, some of the issues with this business are the reduce in tenant, unstable sales and never reaches the target of revenue. This study analyzes the factors that influence the decision to rent with the influencing variables are customer motivation, reputation, reliability and convenience using the mediating variables perceived benefit and perceived cost. 259 respondents were selected by non-probability sampling on the criteria of having used with period rented from March 2022 to February 2023. Data was collected by filling out a questionnaire by online and analyzed using SEM-PLS analysis. The results that show the decision to rent is influenced by perceived benefits rather to perceived costs. Customer motivation has a significant effect on the decision to rent through the variable mediating of perceived benefit, in other result the reputation variable has no significant effect on the decision to rent from the variable mediating of perceived cost. Managerial implications based on these results are Segmentation, Targeting, Positioning (STP) analysis. Consumers of productive age 15-25 years with jobs non-BUMN and an income of < IDR 5,000,000 that also have working behavoiur dynamic can be targeted as potential consumers. In the result of psychographic segmentation, the number rental of co- workspace is greater than that of virtual offices, a clear differentiation of product and service content is required based on consumer needed for this type. Furthermore, the positioning analysis purpose to increase the perceived cost index, especially from variables that do not influence the decision to rent is reputation. Marketing strategies like are open collaboration, event marketing, and marketing communications via social media can be used as an effective and efficient instrument to promotion, massive publishing of brand image and reputation that design from each brand.
Keyword: Co-working Space, Decision to Rent, Perceived Benefits, Perceived Costs, SEM-PLS

Judul: Factors Affecting Generation Y and Z's Interest Toward Bank BTN's Rent to Own Mortgage
Abstrak: Pertumbuhan penduduk yang meningkat, diproyeksikan hingga tahun 2050, meningkatkan kebutuhan akan rumah dan beban finansial bagi penduduk usia produktif, khususnya generasi Y dan Z yang ditunjukkan oleh meningkatkan rasio ketergantungan, sehingga sulit bagi kalangan usia produktif untuk memiliki hunian layak. Penelitian ini menganalisis faktor-faktor yang memengaruhi minat generasi Y dan Z di Jabodetabek dalam memilih skema KPR Rent to Own (RTO) yaitu berasal dari bauran pemasaran 4P (Product, Price, Place, Promotion), menggunakan data sekunder dari Bank BTN. Analisis data dilakukan dengan analisis deskriptif dan regresi logistik biner menggunakan SPSS 25 untuk mengetahui faktor-faktor signifikan terhadap minat KPR RTO. Hasil penelitian menunjukkan bahwa sebagian besar generasi Y dan Z memiliki minat membeli rumah, namun kelompok yang berminat menyewa rumah menunjukkan minat yang lebih tinggi terhadap KPR RTO dibandingkan dengan kelompok yang berminat membeli rumah. Pada model regresi gabungan wilayah Jabodetabek, terdapat tiga variabel signifikan pada kategori produk yaitu harga rumah yang sesuai dengan kesepakatan awal, fasilitas perbaikan rumah, dan fleksibilitas dalam menentukan periode sewa dan beli rumah. Sedangkan pada kategori harga terdapat dua variabel signifikan yaitu kesediaan membayar sewa rumah lebih tinggi daripada sewa konvensional dan pengembalian uang muka sebesar 5 persen. Model regresi di masing-masing wilayah mencakup Jakarta, Bogor, Depok, Tangerang, dan Bekasi, menunjukkan bahwa terdapat tiga wilayah yang memiliki masing-masing satu variabel signifikan: wilayah Jakarta dengan kesediaan membayar sewa lebih tinggi daripada sewa konvensional, serta wilayah Bogor dan Depok dengan kesediaan pada pengembalian uang muka sebesar 5 persen. Selain itu, mengomunikasikan nilai tambah KPR RTO dapat menarik lebih banyak nasabah., The increasing population growth, projected until 2050, raises the demand for housing and financial burdens on the working-age population, particularly Generation Y and Z, as indicated by the increasing dependency ratio. This makes it challenging for the working-age group to afford decent housing. This study analyzes the factors influencing the interest of Generation Y and Z in Jabodetabek in choosing Rent to Own (RTO) mortgage schemes, derived from the 4P marketing mix (Product, Price, Place, Promotion), using secondary data from Bank BTN. Data analysis was conducted through descriptive analysis and binary logistic regression using SPSS 25 to identify significant factors affecting interest in RTO mortgages. The results show that most Generation Y and Z individuals are interested in buying houses; however, those who prefer renting show higher interest in RTO mortgages compared to those who prefer buying. In the combined regression model for Jabodetabek, three significant variables were identified in the product category: initial house price agreement, home improvement facilities, and flexibility in determining rental and purchase periods. In the price category, two significant variables were identified: willingness to pay higher rent than conventional rent and a 5 percent down payment refund. The regression model for each region, including Jakarta, Bogor, Depok, Tangerang, and Bekasi, indicates that three regions have one significant variable each: Jakarta with willingness to pay higher rent than conventional rent, and Bogor and Depok with a 5 percent down payment refund. Additionally, communicating the added value of RTO mortgages can attract more customers.
Keyword: analisis regresi logistik biner, Jabodetabek, KPR Rent to Own, binary logistic regression analysis, rent-to-own KPR

Judul: Embriogenesis ikan buta (Astyanax fasciatus)
Abstrak: Ikan buta Astyanax fasciatus adalah spesies ikan unik dari famili Characidae yang menempati perairan dalam gua di Wilayah La Cueva Chica-San Luis Potasi-Mexico. Ikan ini memiliki mata yang tereduksi (Blind Cavefish) dan warna kulit merah muda, pucat serta mengkilap.
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