Judul: Marketing Strategy of Coffee Bar & Resto MBM
Abstrak: Perkembangan industri kedai kopi di Indonesia didukung dengan adanya produksi dan konsumsi kopi yang cenderung mengalami kenaikan dan berkembangnya gaya hidup minum kopi di kedai kopi. Namun, Pandemi Covid-19 menyebabkan perlambatan di industri kedai kopi. Salah satunya yang mengalami perlambatan bisnis tersebut yaitu Coffee Bar & Resto MBM di Kabupaten Bogor. Tujuan dari penelitian ini adalah untuk mengindentifikasi faktor lingkungan internal dan eksternal, merumuskan strategi pemasaran serta menentukan prioritas strategi pemasaran yang tepat bagi Coffee Bar & Resto untuk meningkatkan kinerja dan beradaptasi pasca pandemi. Metode yang digunakan dalam penelitian ini yaitu analisis deskriptif dan tiga tahap perumusan strategi yang terdiri dari tahap masukan, tahap pencocokan dan tahap keputusan. alat analisis yang digunakan yaitu matriks IFE, matriks EFE, matriks IE, matriks SWOT dan matriks QSP. Hasil penelitian menunjukan bahwa Coffee Bar & Resto MBM berada di posisi tumbuh dan berkembang. Sedangkan, prioritas strategi yang yang dihasilkan yaitu membangun promosi secara online dan offline untuk meningkatkan brand awareness dan pendapatan., The development of the coffee shop industry in Indonesia is supported by the production and consumption of coffee which tends to increase and the development of a coffee-drinking lifestyle in coffee shops. However, the Covid-19 pandemic caused a slowdown in the coffee shop industry. One of them experiencing the slowdown in business is the MBM Coffee Bar & Resto in Bogor Regency. The purpose of this study is to identify internal and external environmental factors, formulate marketing strategies and determine the right marketing strategy priorities for Coffee Bar & Resto to improve performance and adapt in the post-pandemic era. The method used in this research is descriptive analysis and three stages of strategy formulation consisting of the input stage, the matching stage, and the decision stage. The analytical tools used are IFE matrix, EFE matrix, IE matrix, SWOT matrix and QSP matrix. The results showed that MBM Coffee Bar & Resto can grow and develop. Meanwhile, the priority of the resulting strategy is to build online and offline to increase brand awareness and revenue.
Keyword: kedai kopi, pemasaran, QSP, strategi, SWOT

Judul: Marketing Strategy in Kedai Kopipayu Bogor City
Abstrak: Perkembangan zaman saat ini berpengaruh terhadap gaya hidup masyarakat Indonesia terhadap minat kopi. Kegiatan yang sedang tren khususnya di kalangan muda saat ini yaitu berkumpul sambil minum kopi. Kedai Kopipayu merupakan salah satu kedai kopi yang terletak di Kota Bogor. Peningkatan jumlah kedai kopi di kota Bogor menyebabkan Kedai Kopipayu memiliki persaingan yang ketat dengan para pesaingnya, sehingga hal ini mendorong kedai tersebut untuk menentukan strategi pemasaran yang tepat agar dapat bersaing dengan para pesaingnya. Tujuan dari penelitian ini adalah (1) mengidentifikasi faktor strategis internal dan eksternal yang mempengaruhi Kedai Kopipayu, (2) merumuskan alternatif strategi, dan (3) menentukan prioritas alternatif strategi pemasaran. Alat analisis yang digunakan dalam penelitian ini adalah matriks IFE, matriks EFE, matriks IE, matriks SWOT, dan matriks QSPM. Hasil analisis menunjukkan Kedai Kopipayu berada pada posisi menjaga dan mempertahankan. Analisis matriks SWOT menghasilkan enam alternatif strategi pemasaran dengan prioritas strategi pada Kedai Kopipayu yaitu menjaga dan meningkatkan fasilitas serta pelayanan Kopipayu untuk mempertahankan loyalitas konsumen yang dihasilkan menggunakan matriks QSPM., The current development affects the Indonesian life style towards interest of coffee. Current trend especially among young adult is gathering and have some coffee. Kedai Kopipayu is a coffee shop that located in Bogor. The increasing number of coffee shops in Bogor causes Kedai Kopipayu to have stiff competition with its competitors, so this encourages Kedai Kopipayu to determine the right marketing strategy in order to compete with its competitors. The purpose of this research is to (1) identify the internal and external strategic factors that influence Kedai Kopipayu, (2) formulated the alternatuve of marketing strategy, and (3) determine that priority of marketing strategy alternative. The analytical tools used in this research are IFE matrix, EFE matrix, IE matrix, SWOT matrix, and QSPM matrix. The results of the analysis show that Kedai Kopipayu is in hold and maintain position. The SWOT matrix analysis produces six alternative marketing strategies with priority strategies on Kedai Kopipayu, namely maintaining and improving Kedai Kopipayu's facilities and services to maintain customer loyalty generated using the QSPM matrix.
Keyword: Coffee shop, marketing strategy, priority strategy

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
Keyword: