Judul: Strategi Peningkatan Profitabilitas Profesi Content Creator Sebagai Alternatif Pilihan Karier Era 4.0
Abstrak: Penelitian ini didasarkan pada berkembangnya era revolusi 4.0 yang menjadikan content creator salah satunya yaitu YouTuber sebagai alternatif pilihan pekerjaan. Penelitian ini bertujuan untuk menganalisis perbandingan pendapatan yang diperoleh YouTuber dengan pekerja sektor formal seperti Banking and Financial Services, Consumer Goods and Services, Engineering, Hi Tech, dan Life Science. Penelitian ini juga bertujuan untuk menganalisis strategi peningkatan profitabilitas YouTuber. Penelitian ini menggunakan analisis deskriptif dan Analytical Hierarchy Process (AHP). Penentuan sampel menggunakan metode non- probability sampling. Hasil penelitian menunjukkan jumlah rata-rata pendapatan yang diperoleh YouTuber lebih tinggi dibandingkan dengan karyawan dari sektor formal. Hasil AHP menunjukkan faktor yang sangat berpengaruh adalah personal branding. Aktor yang sangat berpengaruh adalah content writer. Meningkatkan jumlah viewers merupakan tujuan yang paling diprioritaskan oleh YouTuber dalam meningkatkan profitabilitas. Alternatif strategi yang paling penting dilakukan oleh YouTuber adalah membuat konten dengan topik yang up to date., This study is motivated by the development of the 4.0 revolution era, which has positioned content creators, namely YouTubers, as an alternative job option. The purpose of this study is to analyzed the comparison of income between YouTubers and workers from the formal sector such as banking and financial services, consumer goods and services, engineering, hi-tech, and life science. This study also analyzed the strategy to increase the profitability of YouTubers. This study used descriptive analysis and Analytical Hierarchy Process (AHP). The sample was chosen using non-probability sampling method. The results showed that the average income earned by YouTubers are higher than employees from the formal sector. The AHP’s results also showed that the most influential factor is personal branding. The most influential actor is the content writer. Increasing the number of viewers is the most prioritized goal by YouTubers to increase profitability. The most important alternative strategy for YouTubers is to create content with up-to-date topics.
Keyword: Analytical Hierarchy Process, Earning, Sustainable Career, YouTuber

Judul: ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI VIDEO TRENDING DI YOUTUBE INDONESIA
Abstrak: Saat ini, Youtube bukan hanya sebuah situs berbagi media, melainkan dapat menjadi sumber penghasilan. Semakin banyak penonton video, maka AdSense yang didapatkan akan semakin meningkat. Umumnya video yang masuk laman trending mengalami kenaikan jumlah penonton. Seorang content creator perlu mengetahui faktor-faktor yang memengaruhi video trending di youtube untuk meningkatkan AdSense. Penelitian ini bertujuan mengidentifikasi faktor-faktor yang berpengaruh pada video trending di youtube Indonesia dan melakukan penerapan regresi logistik biner serta pohon keputusan dalam klasifikasi video trending dan non-trending. Analisis regresi logistik menghasilkan nilai sensitivitas sebesar 62,70%, spesifisitas sebesar 64,31% dan akurasi sebesar 63,99%. Peubah yang memengaruhi klasifikasi video trending adalah kategori saluran, jam video diunggah, hari video diunggah, persentase likes terhadap views dan panjang karakter judul video. Analisis dengan metode pohon keputusan menghasilkan nilai sensitivitas sebesar 73,81%, spesifisitas sebesar 64,31% dan akurasi sebesar 66,24%. Peubah yang berperan dalam pembentukan pohon keputusan adalah banyaknya views, kategori saluran, total video pada saluran, persentase likes terhadap views, persentase dislikes terhadap views, dan jumlah subscriber.
Keyword: binary logistic, regression, decision tree, trending videos, youtube

Judul: Merremia dennstedt ex endlicher (Convolvulaceae) in Sumatra.
Abstrak: Merremia is a small genus in the family Convolvulaceae. Merremia is a perennial or annual herb or woody liana with stems creeping or twinning on trees or rocks, put out milky white sap when injured and some species with tubers. Merremia is often confused with genus Ipomoea, due to they have resemblance in funnel shaped or campanulate corolla and straight anther. Phenetically, some members of Merremia have yellow flower whereas Ipomoea has white, purple or purplish white. Merremia is also confused with Operculina due both have non-spinulose pollen and dehiscent capsule. Nevertheless, Operculina characterized by circumciselli capsule and Merremia characterized by valve capsule. The important character in Merremia is the spread of the hairs on corolla that can be easily observed at the mature flower bud. The genus Merremia is found in the tropical regions of both hemispheres. Merremia wildly distributed throughout the tropical regions of Asia, Africa, Australia, North and South America and approximately there were 80 species of Merremia in the world. A Total of 175 sheets (164 collection numbers) which are deposited in Herbarium Bogoriense, 97 sheets (95 collection numbers) which are deposited Andalas University Herbarium (ANDA) and 9 sheets (4 collection numbers) which are deposited in BIOTROP Herbarium (BIOT) were studied. It composed of all specimens of Merremia in Sumatra. Additional specimens were collected by the author 28 sheets (15 collection numbers) from North Sumatra, West Sumatra and Lampung, which are stored in BO and BIOT. The digital data that consist of type specimens and distributions of species from JSTOR Plant Science and Convolvulaceae Unlimited were also used here. All the hebarium specimens were studied based on their morphological characters following de Vogel (1987) and Rifai (1976). The terminology of morphological characters followed Lawrence (1955), Veldkamp (1987), Harris and Harris (1994), Hickey and King (2005) and Stearn (1983). Information on the habitat, ecology, distribution, vernacular names and uses were noted from the specimens label and literatures. Taxonomic studies in Sumatra were conducted. There are eight species, one subspecies, one varietas and two forma from nine previously species (M. cissoides, M. dissecta, M. emarginata, M. hirta, M. peltata, M. quinquefolia, M. tridentata, M. tuberosa and M. vitifolia), two subspecies (M. umbellata ssp. orientalis and M. tridentata ssp. hastata), one varietas (M. boisiana var. sumatrana) and two forma (M. hederacea f. pubescens and M. hederacea f. barbata) can be recognized. One species (M. tridentata) and subspecies (M. tridentata ssp. hastata) are excluded because they have been proposed to different new taxa Xenostegia by Austin and Staples. The existence of M. emarginata was noted as new record in Sumatra and M. cissoides was noted as new record in Indonesia. A phylogenetic analysis using PAUP*4.Ob10 was undertaken based on morphological characters, using Evolvulus nummularius and Porana volubis as the out group. The phylogenetic analysis used 35 morphological characters was resulted consistency index (CI) = 0.60, homoplasy index (HI) = 0.40, retention index (RI) = 0.56 and Rescaled consistency index (RC) = 0.34. Phylogenetic tree used morphological characters divided taxa into two groups. The separation support M. boisiana var. sumatrana, M. cissoides, M.
Keyword: Convolvulaceae, Merremia, morphology, phylogenetic, Sumatra