Judul: Customer Satisfaction and Loyalty Analysis in Rumah Makan Ayam Goreng Sulawesi
Abstrak: Rumah Makan Ayam Goreng Sulawesi is one of legendary restaurants in Makassar, established in 1969. The increasing competition among restaurants in Makassar forces them to constantly improve and maintain their performances for customer satisfaction and loyalty. This study aimed to identify customers’ characteristics, analyze their level of satisfaction and loyalty, attributes contributing to the level of satisfaction and loyalty, and give improvement suggestions to Rumah Makan Ayam Goreng Sulawesi. Descriptive analysis, Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), and pyramidal loyalty were employed in this study. CSI analysis showed that the level of satisfaction in Rumah Makan Ayam Goreng Sulawesi is 85,4%. Based on the pyramid loyalty analysis, the consumer is dominated by liking the brand and satisfied buyer. The result of the IPA analysis showed that the main priority attributes that have to be improved by Rumah Makan Ayam Goreng Sulawesi are the server’s hospitality and politeness, the waiter’s agility in service, the restaurant’s agility in handling complaints, and also the availability of parking spots in the restaurant.
Keyword: IPA, CSI, loyalty, Pyramid of Loyalty, Satisfaction

Judul: Analisis Kepuasan dan Loyalitas Konsumen Restoran Ayam KQ5 Bogor, Jawa Barat
Abstrak: Ayam KQ5 restaurant is one of the restaurants in Bogor that offers chicken as its specialty with special taste. The objective of this study is to analyze the characteristics, purchasing decision process, customer satisfaction and consumer loyalty that will have implications for the marketing mix of Ayam KQ5 Restaurant. Questionnaire survey was conducted in September 2013. The sampling method used was convenience sampling. There were 100 respondents participated on this research. The methods used in this research are a descriptive analysis method, Importance Performance Analysis, Customer Satisfaction Index and pyramid loyalty. Most of the customers are 19-24 years old, live in Bogor, bachelor graduate, single, and employee with income between Rp2 000 000-Rp5 000 000 per month. Based on Customer Satisfaction Index (CSI), the index of this restaurant was 69.85 percent which is in satisfied category. Based on Importance Performance Analysis, the major priorities to be improved were price, sanitation and employees’ performance. Customer loyalty level of this restaurant was switcher buyer or not loyal customer.
Keyword: loyalty pyramid, IPA, CSI

Judul: Hybrid solar cells of ZnO nanoparticles/chlorophyll was modified metal ions (Zn2+ and Cu2+ )
Abstrak: Zinc Oxide (ZnO) is a n-type semiconductor with a wide the energy band (Band Gap) is 3.37 eV at room temperature and 3.34 eV at low temperature with a large exiton binding energy is 60 meV. ZnO has been synthesized by hydrothermal method, resulting in a decrease in particle size over the duration of the hydrothermal changes. Crystallographic structure of ZnO were characterized using XRD, has shown the characteristic pattern of a hexagonal wurtzite structure, the crystallite size increases to changes in particle size. Changes in particle size has also led to a change in the absorption peak of ZnO as has been demonstrated posted under test using the optical properties of UV-Vis spectrophotometer. Changes of this uptake has also led to changes in the energy band gap, which increases its band gap energy of the particle size. In electronic applications, especially in solar cells. Chlorophyll is considered less effective, because of their very nature are easily degraded as a result of several reactions which are acid, lighting and temperature. The results of the stability test using a halogen lamp 34 W/m2 for 5 hours, that the substitution of chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form more stable than natural chlorophyll. The characterization of the optical properties, the combination of ZnO / chlorophyll in the form of hybrid films has led to a shift in the absorption region of ZnO becomes more widely from the UV to Visible. ZnO/chlorophyll has absorption range of 350-515 nm, ZnO / Zn-feofitin 332-401 nm and 332-632 nm for Cu-feofitin. The combination of ZnO/chlorophyll and CuSCN as a solid electrolite in hybrid solar cell, a modified chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form a more stable I-V curve. It is characterized by its fill factor value greater than natural chlorophyll. Nevertheless, solar cells with natural chlorophyll has been able to produce higher efficiency values of chlorophyll were substituted.
Keyword: Hydrothermal, ZnO/Chlorophyll modified, Hybrid Solar Cell