Judul: Beef Cattle Marketing Strategy in the Cattle  Business Group in Kokarlian Village, West Sumbawa Regency
Abstrak: Kelompok usaha ternak merupakan suatu kelompok bertujuan untuk memudahkan dalam memberikan bantuan kepada para peternak. Penelitian ini bertujuan mengidentifikasi segmentasi, target, positioning yang diterapkan Kelompok Hewan Ternak Budi Sari, menganalisis faktor-faktor internal dan eksternal yang mendukung strategi pemasaran pada Kelompok Hewan Ternak Budi Sari, memberi rekomendasi strategi pemasaran yang tepat untuk diimplementasikan pada kelompok hewan ternak budi sari. Penelitian ini menggunakan data primer dan data sekunder. Alat analisis data yang digunakan adalah analisis SWOT (Strengths Weakness Opportunities Threats) dan Analytical Hierarchy Proccess (AHP). Hasil menunjukan bahwa alternatif strategi untuk Kelompok Hewan Ternak Budi Sari adalah meningkatkan pemasaran melalu media sosial, media cetak dan memanfaatkan perkembangan teknologi dan informasi yang ada serta membentuk kerja sama dengan Kelompok Wanita Tani untuk membentuk produk baru dari olahan sapi., The livestock business group is a group aimed at making it easier to provide assistance to farmers. The objectives of this study are identifying segmentation, target, positioning applied by Budi Sari Livestock Group, analyse the internal and external factors that support the marketing strategy of the Budi Sari Livestock Group, provide recommendations for the right marketing strategy to be implemented at the Budi Sari Livestock Group. The types and sources of data used in this research are primary data and secondary data. The data analysis tools used are Strengths Weakness Opportunities Threats analysis (SWOT) and Analytical Hierarchy Proccess (AHP). The results show that the alternative strategy for the Budi Sari Livestock Group is to increase marketing through social media, print media and utilise the development of technology and information available and form cooperation with the Women Farmers Group to form new products from processed cattle.
Keyword: AHP, SWOT analysis, Livestock Group, Marketing, STP

Judul: Business Development Strategy of Beef Cattle in Lembu Joyo Livestock Farmer Group Blora District
Abstrak: Kelompok Tani Ternak (KTT) Lembu Joyo merupakan kelompok yang memiliki usaha peternakan sapi potong di bidang pembibitan dan penggemukan, saat ini sedang mengalami penurunan kinerja dan jumlah ternak akibat dari pandemi covid-19, wabah PMK, dan penyakit lato-lato, sehingga memerlukan alternatif strategi yang tepat untuk diterapkan pada usahanya. Tujuan dari penelitian ini adalah untuk mengidentifikasi faktor-faktor internal dan eksternal yang memengaruhi usaha sapi potong KTT Lembu Joyo, merumuskan alternatif strategi yang tepat, dan menentukan prioritas strategi untuk dapat diimplementasikan. Metode yang digunakan pada penelitian ini adalah analisis deskriptif kuantitatif dengan alat analisis menggunakan matriks IFE dan EFE, matriks IE, matriks SWOT, dan QSPM. Hasil penelitian ini menunjukan faktor kunci internal utama meliputi sistem keanggotaan dan terhambatnya modal, sedangkan faktor kunci eksternal utama meliputi kerjasama kelompok ternak dan kebijakan impor. Alternatif strategi pengembangan yang dihasilkan terdiri dari enam alternatif strategi yang menjadi rekomendasi untuk pengembangan usaha dan mendapatkan prioritas strategi utama yaitu meningkatkan kualifikasi SDM dengan program pelatihan intensif., Lembu Joyo Livestock Farmer Group (KTT) is a group that has a beef cattle farming business in the field of breeding and fattening, is currently experiencing a decline in performance and the number of livestock due to the covid-19 pandemic, FMD outbreak, and lato-lato disease, so it requires the right alternative strategy to be applied to its business. The purpose of this study is to identify internal and external factors affecting KTT Lembu Joyo beef cattle business, formulate appropriate alternative strategies, and determine strategy priorities to be implemented. The method used in this research is quantitative descriptive analysis with analysis tools using the IFE and EFE matrix, IE matrix, SWOT matrix, and QSPM. The results of this research show that the main internal key factors include the membership system and capital constraints, while the main external key factors include livestock group cooperation and import policies. The resulting alternative development strategies consist of six alternative strategies which become recommendations for business development and receive the main strategic priority, namely improving HR qualifications with intensive training programs.
Keyword: matriks SWOT, QSPM, sapi potong, strategi pengembangan

Judul: Hybrid solar cells of ZnO nanoparticles/chlorophyll was modified metal ions (Zn2+ and Cu2+ )
Abstrak: Zinc Oxide (ZnO) is a n-type semiconductor with a wide the energy band (Band Gap) is 3.37 eV at room temperature and 3.34 eV at low temperature with a large exiton binding energy is 60 meV. ZnO has been synthesized by hydrothermal method, resulting in a decrease in particle size over the duration of the hydrothermal changes. Crystallographic structure of ZnO were characterized using XRD, has shown the characteristic pattern of a hexagonal wurtzite structure, the crystallite size increases to changes in particle size. Changes in particle size has also led to a change in the absorption peak of ZnO as has been demonstrated posted under test using the optical properties of UV-Vis spectrophotometer. Changes of this uptake has also led to changes in the energy band gap, which increases its band gap energy of the particle size. In electronic applications, especially in solar cells. Chlorophyll is considered less effective, because of their very nature are easily degraded as a result of several reactions which are acid, lighting and temperature. The results of the stability test using a halogen lamp 34 W/m2 for 5 hours, that the substitution of chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form more stable than natural chlorophyll. The characterization of the optical properties, the combination of ZnO / chlorophyll in the form of hybrid films has led to a shift in the absorption region of ZnO becomes more widely from the UV to Visible. ZnO/chlorophyll has absorption range of 350-515 nm, ZnO / Zn-feofitin 332-401 nm and 332-632 nm for Cu-feofitin. The combination of ZnO/chlorophyll and CuSCN as a solid electrolite in hybrid solar cell, a modified chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form a more stable I-V curve. It is characterized by its fill factor value greater than natural chlorophyll. Nevertheless, solar cells with natural chlorophyll has been able to produce higher efficiency values of chlorophyll were substituted.
Keyword: Hydrothermal, ZnO/Chlorophyll modified, Hybrid Solar Cell