Judul: Consumer Perceptions and Preferences on Bulog SPHP Rice in Bogor Regency
Abstrak: Ketergantungan masyarakat yang tinggi terhadap beras berimplikasi kepada kebutuhan beras yang besar di Indonesia. Untuk menjaga ketahanan pangan pemerintah membentuk Badan Urusan Logistik (Bulog). Secara garis besar Bulog mengemban dua tugas yaitu tugas publik dan usaha komersial. Namun, berdasarkan penelitian terdahulu persepsi masyarakat terhadap beras Bulog masih negatif. Padahal persepsi dapat membentuk preferensi konsumen dan memengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk menganalisis proses keputusan pembelian dan persepsi konsumen serta menganalisis atribut beras yang menjadi preferensi konsumen. Penelitian ini menggunakan data primer dari survey langsung kepada 100 responden. Analisis deskriptif digunakan untuk menganalisis proses keputusan pembelian dan persepsi konsumen. Persepsi konsumen juga dianalisis menggunakan uji Mann-Whitney. Preferensi konsumen dianalisis menggunakan analisis konjoin. Hasil penelitian menunjukkan persepsi konsumen beras SPHP (Stabilisasi Pasokan dan Harga Pangan) di Kabupaten Bogor secara garis besar sudah positif. Namun, persepsi konsumen terhadap ketersediaan produk masih kurang baik. Dari sisi preferensi, konsumen lebih menyukai beras dengan harga Rp 11.000 – Rp 11.500 per kg, tekstur beras pulen, kemasan 5 kg dan beraroma. Atribut kepulenan menjadi atribut yang paling penting menurut responden., The high dependence of society on rice has implications for the large demand for rice in Indonesia. To maintain food security, the government formed the Logistics Affairs Agency (Bulog). In general, Bulog carries out two tasks, namely public duties and commercial efforts. However, based on previous research, public perception of Bulog rice is still negative. Even though perceptions can shape consumer preferences and influence consumer purchasing decisions. This research aims to analyze the purchasing decision process and consumer perceptions as well as analyzing the rice attributes that consumers prefer. This research uses primary data from a direct survey of 100 respondents. Descriptive analysis is used to analyze the purchasing decision process and consumer perceptions. Consumer perceptions were also analyzed using the Mann-Whitney test. Consumer preferences are analyzed using conjoint analysis. The results of the research show that consumers' perceptions of SPHP (Food Supply and Price Stabilization) rice in Bogor Regency are generally positive. However, consumer perceptions of product availability are still not good. In terms of preferences, consumers prefer rice priced at IDR 11,000 – IDR 11,500 / kg, the texture of the rice is fluffier, the packaging is 5 kg and it is flavorful. The attractiveness attribute is the most important attribute according to respondents.
Keyword: Analisis konjoin, Beras, persepsi konsumen, preferensi konsumen

Judul: Kajian Preferensi Konsumen Rumah Tangga Terhadap Beras Organik Di Wilayah Kota Bogor
Abstrak: Rice organic is a product of agriculture which diversification organic system. An organic rice is good for healthy because there is free from source chemicals dangerous between other rice, it tasted is special and natural, waterproof and delightful taste. That’s way many comsuments/people like an organic rice. Even, organic price too expensive for consumption, only a high class could buy it. An organic rice too expensive beauce the organic rice has benefits such as: good for healthy (free from chemicals) and also high risk for agriculture product that facing by farmers as a result if they did not use an organic fertilizer and pesticide. In global this research purpose is how to know consument an organic rice housing in Bogor. The main of spesial thesis are : (1) to identification the consument makes a decision to purchase an organic rice, (2) to evaluate decision process for consumption an organic rice and (3) consument behavior analysis in marketing strategic arrangement organic rice system by producen. The thesis followed by Lembaga Pertanian Sehat (LPS) in Bogor. Accidental sampling means 50 respondents selected by consument an organic rice who is ready to be reported. Primer and secondary data getting through by literature, reported by responden in questioner. The thesis method used analysis multivariate. Processing and data analysis used a Microsoft excel application, tabulation font, matrics correlation and minitab application V.10. The result by thesis are getting process to take decision for buying an organic rice with the 1st consument in many process such as: acquaintance needed, investigate informasion, alternatively evaluation, marketing process and behavior after purchasing. If respondent usually purchase it, perhaps noting at all they following regulation process to take a dicision maker an organic rice. Acquaintance needed step, the benefit is for healthy. The motivation by purchasing an organic rice, because the price is low. Investigate information step, the sources information getting by consument how to get the organic rice from friendship, relation, neighborhood or news that impact consument which is motivated by himselt. Alternatif period step is taste. Purchasing step, scheduling to purchase although they could not have any reserve in hous. Purchasing an organic rice which is nearly location. Average cost for respondet purchasing an organic is Rp. 100.000- Rp. 125.000, the respondent purchase an organic rice to be comsumpted by family which is 4 people. Component analysis is getting by 6 main sources improve decision maker an organic purchasing process are ; quality, promoting, price, frendship, tasted and family. Marketing strategic qualitative by producen is covered; strategi product, price strategic, promote strategic and location strategic. In this case, marketing strategic covered by: (1) product strategic keeping and development quality an organic price by supervising the hygienist price, product target which international standard land, the water to be used allowance such as : ISO 9000 and ISO 14000, (2) discount price in strategic price, (3) separate brochures and leaflet in promote strategic and (4) selling and delivery order would guarantee in cont inuity product in location and arragement strategic.
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Judul: Infeksi Cacing Jantung Dirofilaria Immitis, Railliet & Henry, 1911 Pada Anjing
Abstrak: Cacing Dirofilaria immitis dewasa yang tinggal dalm ventrikel kanan jantung anjing, sering kali menimbulkan gejala klinis yang cukup berat. Cacing Tersebut menghasilkan mikrofilaria yang selanjutnya berkembang menjadi larva infektif dalam saluran malphigi induk semang entara, yaitu nyamuk dari genus Culex, Aedes dan Anopheles.
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