Judul: Efektivitas Store Atmosphere sebagai media promosi pada coffee shop "Tanmu Coffee"
Abstrak: Berkembang pesatnya pertumbuhan coffee shop mengharuskan para pelaku usaha coffee shop untuk terus melakukan promosi dan inovasi agar usahanya dapat tetap bersaing. Salah satu upaya promosi yang dapat dilakukan adalah melalui store atmosphere pada coffee shop. Tujuan penelitian ini adalah untuk menganalisis kualitas store atmosphere, menganalisis efektivitas store atmosphere sebagai media promosi pada coffee shop “Tanmu Coffee”, dan juga menganalisis pengaruh elemen store atmosphere dalam meningkatkan efektivitas promosi. Metode penelitian ini adalah kuantitatif dengan menyebarkan kuesioner online kepada 72 konsumen Tanmu Coffee serta didukung dengan metode kualitatif yang dilakukan dengan wawancara mendalam. Teknik pemilihan responden pada penelitian ini menggunakan non-probability sampling dengan prosedur accidental sampling. Analisis data pada penelitian ini menggunakan uji regresi logistik biner dengan software IBM SPSS Statistic 25. Hasil penelitian menunjukkan seluruh elemen store atmosphere yang terdiri exterior, general interior, store layout, interior display, dan presentasi coffee shop dari pada Tanmu coffee berpengaruh positif dan signifikan terhadap efektivitas promosi karena mampu meningkatkan attention, interest, desire, dan action (AIDA) konsumen. Kata kunci: Coffee shop, efektivitas, promosi, store atmosphere, The rapid growth of coffee shop growth requires coffee shop business actors to continue to promote and innovate so that their business can remain competitive. One of the promotional efforts that can be done is through the store atmosphere at the coffee shop. The purpose of this study is to analyze the quality of the store atmosphere, analyze the effectiveness of the store atmosphere as a promotional medium at the "Tanmu Coffee" coffee shop, and also analyze the influence of store atmosphere elements in increasing promotional effectiveness. This research method is quantitative by distributing online questionnaires to 72 Tanmu Coffee consumers and supported by qualitative methods conducted by in-depth interviews. The respondent selection technique in this study used non-probability sampling with accidental sampling procedures. The results showed that all store atmosphere elements consisting of exterior, general interior, store layout, interior display, and coffee shop presentation of Tanmu coffee had a positive and significant effect on promotional effectiveness because they were able to increase consumer attention, interest, desire, and action (AIDA).
Keyword: Coffee shop, Efectiveness, Promotion, Store atmosphere

Judul: The Effectiveness of Instagram and Store Atmosphere at the Tea House "Conextea"
Abstrak: Tea house “Conextea” merupakan sebuah usaha yang menyajikan produk olahan teh dan relatif baru berdiri sejak 2021. Oleh karena itu, penting dilakukan promosi dalam mengembangkannya. Promosi melalui Instagram dan atmosfer toko menjadi langkah yang tepat untuk memperkuat kecenderungan konsumen dalam melakukan pembelian produk. Tujuan penelitian ini adalah menganalisis efektivitas Instagram dan atmosfer toko serta perbedaan keefektifan kedua media tersebut sebagai media promosi pada tea house “Conextea”, menganalisis faktor-faktor yang memengaruhi efektivitas promosi, dan menganalisis pengaruh efektivitas Instagram dan atmosfer toko terhadap frekuensi membeli pada tea house “Conextea”. Metode yang digunakan adalah metode survei dengan membagikan kuesioner online kepada 50 followers Instagram @conexteabsd yang pernah mengunjungi tea house “Conextea” dan wawancara mendalam dengan informan. Hasil penelitian menunjukkan Instagram dan atmosfer toko efektif sebagai media promosi karena mampu meningkatkan empati, persuasi, dampak, dan komunikasi (model EPIC). Di antara kedua media tersebut, atmosfer toko lebih kuat efektivitasnya. Faktor yang memengaruhi efektivitas Instagram @conexteabsd adalah kelengkapan informasi, kejelasan bahasa, daya tarik foto, daya tarik warna, frekuensi pengiriman pesan, dan frekuensi feedback pesan, sedangkan faktor yang memengaruhi efektivitas atmosfer toko adalah usia, exterior, general interior, store layout, dan interior display. Instagram dan atmosfer toko efektif sebagai media promosi untuk meningkatkan frekuensi pembelian oleh konsumen., Tea house "Conextea" is a business that serves processed tea products and has been relatively new since 2021. Therefore, it is important to do promotion in developing it. Promotion through Instagram and store atmosphere are the right steps to strengthen consumer tendencies to purchase products. The purpose of this study was to analyze the effectiveness of Instagram and store atmosphere and the difference in the effectiveness of the two media as promotional media at the tea house "Conextea", analyze the factors that influence the effectiveness of promotion, and analyze the effect of the effectiveness of Instagram and store atmosphere on the frequency of buying at the tea house "Conextea". The method used is a survey method by distributing online questionnaires to 50 Instagram followers @conexteabsd who have visited the tea house "Conextea" and in-depth interviews with informants. The results showed that Instagram and store atmosphere were effective as promotional media because they were able to increase empathy, persuasion, impact, and communication (EPIC model). Between the two media, the store atmosphere is stronger in effectiveness. Factors that influence the effectiveness of Instagram @conexteabsd are completeness of information, clarity of language, attractiveness of photos, attractiveness of colors, frequency of message delivery, and frequency of message feedback, while factors that influence the effectiveness of the store atmosphere are age, exterior, general interior, store layout, and interior display. Instagram and store atmosphere are effective as promotional media to increase the frequency of purchases by consumers.
Keyword: Instagram, promotion, store atmosphere, tea house

Judul: Mitochondrial DNA Gene Organization and Phylogenetic Relationship of Naja siamensis
Abstrak: Naja siamensis is one of Asiatic cobra in the Family of Elapidae, known as a cryptic snake. It has many morphological variations that lead to misidentification. Misidentification can cause the wrong concept in developing antivenom types due to high snakebite cases occur in Thailand. Thus, an accurate species identification using a molecular approach is crucially required. Mitochondrial DNA has been used widely in snake molecular studies. These studies were aimed to determine the arrangement of the N. siamensis partial mitochondrial genes using reptile-oriented primers and to reveal the phylogenetic relationship among other species of Asian cobra. DNA extraction was carried out based on the standard DNA salting-out protocol and was conducted by bioinformatics analysis using BLASTn and MEGA 6 software. Gene annotation was performed against N. kaouthia complete genome. A total of 3121 bp of N. siamensis mtDNA genes were sequenced consisting of partial of six regions: 16S rRNA, ND1, tRNA-Ile, CRII region, tRNA-Leu, tRNA-Gln, and COI genes. The mtDNA gene organization of N. siamensis was predicted to has a similar pattern with the common Elapidae mtDNA gene organization. This study showed that there is a monophyletic form in Naja genus and N. kaouthia is the closest species with N. siamensis based on partial 16S rRNA and ND1 gene.
Keyword: 16S rRNA, Elapidae, ND1, phylogenetic relationship