Judul: Faktor-Faktor yang Berpengaruh Terhadap Customer Retention Pria Produk Kahf di Jabodetabek
Abstrak: Di tengah meningkatnya persaingan industri perawatan pria, suatu perusahaan harus membuat strategi pemasaran yang dapat mempertahankan pelanggannya. Kahf merupakan local brand asal Indonesia yang menyediakan produk perawatan pria. Dengan dinobatkan sebagai sunscreen pria nomor satu di Indonesia oleh NielsenIQ, Kahf menunjukkan kompetensinya dengan memberikan kepuasan kepada pelanggan sehingga meningkatkan customer retention. Penelitian ini bertujuan untuk menganalisis pengaruh switching barrier, marketing mix, customer needs, social media marketing dan brand image terhadap customer retention pria produk Kahf di Jabodetabek. Sumber data yang digunakan terdiri dari data primer berupa kuesioner dan data sekunder berupa studi literatur dengan teknik penarikan sampel menggunakan non-probability sampling melalui metode purposive sampling dan quota sampling dengan 360 responden. Metode pengolahan dan analisis data pada penelitian ini adalah analisis deskriptif dan SEM- PLS melalui second order construct type reflective-reflective dengan teknik repeated indicator approach. Hasil penelitian menunjukkan bahwa variabel switching barrier, customer needs, dan brand image berpengaruh positif dan signifikan terhadap customer retention. Amidst the grew competition in the male cared industry, a company must created a marketing strategy that could kept its customers. Kahf was a local brand originating in Indonesia that provided male care products. By being named the numbered one man's sunscreen in Indonesia by NielsenIQ, Kahf demonstrated his competence by provided customer satisfaction and improving customer retention. The studied aimed to analyze the impact of switching barriers, marketing mix, customer needs, social media marketing, and brand image on customer retention of Kahf products in Jabodetabek. The data source used consisted of primary data in the formed of a questionnaire and secondary data from the studied of literature, with the technique of sampling used non-probability. Sampling through the method of purposive sampling and quota sampling with 360 respondents. The method of data processing and analysis in this study was descriptive analysis and SEM-PLS through the second-order construct typed reflective-reflective with technique repeated indicator approached. The results showed that switching barriers, customer needs, and brand image had a positive and significant impact on customer retention.
Keyword: Customer Retention, Kahf, Second Order, SEM-PLS

Judul: The Effect of Brand Image, Product Quality, Price and Promotion towards Consumer Purchase Intention of Somethinc Products in Jabodetabek
Abstrak: Industri kecantikan merupakan salah satu sektor bisnis dengan peningkatan yang pesat setiap tahunnya, sehingga menyebabkan munculnya banyak pelaku usaha baru di bidang tersebut. Akibat kesadaran yang meningkat tentang pentingnya menjaga kesehatan kulit, produk perawatan kulit telah menjadi salah satu barang yang dimiliki setiap orang. Tujuan dari penelitian ini adalah untuk mengidentifikasi karakteristik responden dan mengetahui bagaimana citra merek, kualitas produk, harga, dan promosi berdampak pada minat beli konsumen Somethinc. Selain itu, penelitian ini juga akan menganalisis faktor-faktor yang paling berpengaruh pada minat beli konsumen Somethinc di Jabodetabek. Metode Analisis deskriptif dan SEM-PLS digunakan untuk menganalisis data. Teknik pengambilan sampel yang diterapkan adalah voluntary sampling. Hasil penelitian menggambarkan bahwa faktor harga dan promosi memiliki pengaruh positif dan signifikan terhadap minat beli. Lebih lanjut, variabel promosi tampaknya memiliki pengaruh yang paling dominan terhadap minat beli.
Keyword: Brand Image, Product Quality, Price, Promotion, Purchase Intention

Judul: Light Microscope Study of ConnectiveTissue in The Spleen of Common Rousette Bat (Rousettus amplexicaudatus)
Abstrak: The spleen is the largest lymphoid organ. As a secondary lymphoid organ, in addition to its immune function, the spleen also has functions as blood filtration, storage, and hematopoiesis. The spleen has different morphologies between species that support different physiological functions, one of which is the difference in the structure of the capsule and trabeculae. Capsule and trabeculae of the spleen generally consist of connective tissue and smooth muscle. The thickness of smooth muscle composed together with connective tissue in the capsule and trabecula determines the function of the spleen that is divided spleen into three storage, defense, and intermediate. Bats are the reservoir of various zoonotic diseases. Bats are thought to have unique immune systems compared to other mammals but the characteristics of its immune organs such as the spleen have never been studied before. This study was conducted to examine the characteristics of capsulae and trabecula of the Common Rousette (Rousettus amplexicaudatus).
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