Judul: Food Micro Business Development Strategy In Pariaman City, West  Sumatera Province
Abstrak: Pemerintah Kota Pariaman, Provinsi Sumatera Barat menetapkan Kampung Perak sebagai sentra makanan ringan di kota tersebut. Hal ini menyebabkan jumlah usaha mikro meningkat 29% selama tahun 2020-2022. Usaha mikro makanan harus memiliki strategi pengembangan usaha sehingga mampu bertahan. Penelitian ini bertujuan untuk menjelaskan faktor internal dan eksternal usaha mikro makanan, merumuskan strategi pengembangan, dan menentukan strategi prioritas pengembangan usaha mikro makanan. Sampel dipilih berdasarkan non probability sampling, yang melibatkan 4 responden pakar terdiri dari 3 responden pemilik usaha mikro, 1 akademisi, dan 1 responden dari Dinas Perdagangan Tenaga Kerja Koperasi (Perindagkop) dan UKM Kota Pariaman. Analisis data menggunakan matriks Internal Factor Evaluation (IFE), matriks External Factor Evaluation (EFE), matriks Internal Eksternal (IE), Strengths Weakness Opportunity Threat (SWOT) dan Quantitative Strategic Planning Matrix (QSPM). Hasil penelitian menunjukkan bahwa kekuatan utama usaha mikro adalah produk merupakan makanan khas daerah Sumatera Barat. Hal tersebut didukung oleh peluang jumlah wisatawan yang meningkat setiap tahunnya. Rumusan strategi alternatif yaitu memperluas pangsa pasar, meningkatkan kualitas produk, meningkatkan kualitas sumber daya manusia, memperluas promosi, dan meningkatkan hubungan kerjasama. Strategi prioritas berdasarkan QSPM adalah memperluas pangsa pasar. Kata Kunci: matriks EFE, matriks IFE, SWOT, Usaha Mikro, QSPM., The Pariaman City Government has designated Kampung Perak as a snack center in this city. It has caused micro businesses to increase by 29% during the 2020-2022 period. The micro business should have a business development strategy to survive. This study aims to explain the internal and external factors of food micro-enterprises, formulate development strategies, and formulate a priority strategy for the development of micro-food businesses. The sample was selected based on a non-probability sampling technique, which involved 5 expert respondents consisting of 3 respondents from micro business owners, 1 academics, and 1 respondent from the Cooperative Labor Trade Office (Perindagkop) and SMEs in Pariaman City. Data analysis used the Internal Factor Evaluation (IFE) matrix, External Factor Evaluation (EFE) matrix, Internal External (IE) matrix, Strength Weakness Opportunity Threat (SWOT), and Quantitative Strategic Planning Matrix (QSPM). The main strength of micro businesses is the product is a typical food of West Sumatra. This is supported by the opportunity for the number of tourists to increase. There are five alternative strategies, namely expanding market share, increasing product quality, improving the quality of human resources, improving promotion, and increasing cooperative relations. The priority strategy based on QSPM is to expand market share. Keywords: EFE matrix, IFE matrix, Micro Business, SWOT, QSPM
Keyword: Matriks IFE, Matriks EFE, SWOT, Usaha Mikro, QSPM

Judul: Rumusan Strategi Pengembangan UMKM di Kota Payakumbuh, Provinsi Sumatera Barat
Abstrak: Pemerintah Kota Payakumbuh memiliki potensi untuk pengembangan Usaha Kecil dan Menengah (UKM) khususnya makanan rendang. Hal tersebut perlu dibuat rumusan strategi dalam rangka meningkatkan perekonomian daerah melalui UKM. Tujuan penelitian adalah mengidentifikasi faktor internal dan eksternal, merumuskan strategi pengembangan UMKM dan merekomendasikan prioritas strategi pengembangan UMKM di Kota Payakumbuh, Provisi Sumatera Barat. Data primer diperoleh dari observasi dan wawancara. Sedangkan data sekunder di peroleh dari studi literatur. Analisis menggunakan matriks Evaluasi Faktor Eksternal (EFE), matriks Evaluasi Faktor Internal (EFI), matriks Internal Eksternal (IE), matriks Strengths, Weaknesses, Opportunites, Threats (SWOT) dan Quantitative Strategic Planning Matrix (QSPM). Faktor internal yang memiliki skor tertinggi yaitu lokasi bisnis yang strategis, sedangkan faktor eksternal yaitu kemudahan dalam mengakses pasar digital dan peningkatan pendapatan jika menggunakan teknologi digital. Rumusan strategi yang diperoleh yaitu peningkatan strategi pemasaran dan penjualan daring, kolaborasi dengan pemerintah untuk pelatihan menggunakan internet dan pemasaran daring, berinovasi dalam pengembangan produk ataupun layanan., Payakumbuh City Government has the potential for the development of Small and Medium Enterprises (SMEs), especially rendang food. It is necessary to formulate a strategy in order to improve the regional economy through SMEs. The research objectives are to identify internal and external factors, formulate SME development strategies and recommend priority strategies for SME development in Payakumbuh City, West Sumatra Province. Primary data were obtained from field observations and direct interviews with resource persons, namely the owners of SMEs. Meanwhile, secondary data was obtained from literature studies through relevant scientific journals and previous reports. Analysis using External Factor Evaluation (EFE) matrix, Internal Factor Evaluation (EFI) matrix, Internal External (IE) matrix, Strengths, Weaknesses, Opportunities, Threats (SWOT) and Quantitative Strategic Planning Matrix (QSPM) matrix. The internal factor that has the highest score is a strategic business location, while the external factor that has the highest score is the ease of accessing digital markets and increased income when using digital technology. The strategy formulations obtained are improving online marketing and sales strategies, collaboration with the government for training using the internet and online marketing, innovating in product or service development.
Keyword: UKM, Strategi Pengembangan, SWOT, QSPM

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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