Judul: . Product Development Analysis of SMOOKY Smoked Chicken with Value Proposition Canvas and Customer Path Approaches
Abstrak: Penelitian ini bertujuan untuk: (1) Mendesain value proposition canvas produk ayam asap SMOOKY, dengan kesesuaian dari Customer profile, (2) Menganalisis strategi pemasaran yang tepat dan efisien dengan pendekatan Customer Path pada ayam asap SMOOKY, (3) merumuskan strategi pengembangan bisnis ayam asap SMOOKY. Penelitian ini dimulai dengan observasi lingkungan bisnis SMOOKY yang bertempat di Jatijajar, Depok. Pembuatan value proposition canvas V0 harus dilakuan dengan cara penyebaran sampel produk dan kuisioner kepada responden sehingga mendapatkan peta empati dan memakai teknik non probabilitas sampling dalam penentuan responden. Tahap selanjutnya dilakukan dengan pembobotan eckenrode untuk mendapatkan value proposition canvas 2. Menggunakan strategi pemasaran customer path dengan value propsition yang sudah dibuat untuk menilai hasil dari pengembangan produk SMOOKY. Hasil penelitian ini menunjukan bahwa konsumen tertarik dengan produk terbaru SMOOKY yang sudah dikembangkan, dengan hasil penjualan yang naik signifikan dan hasil kuisioner customer path., This study aims to: (1) Design a value proposition canvas for SMOOKY smoked chicken products, with the suitability of the Customer profile, (2) Analyze appropriate and efficient marketing strategies using the Customer Path approach for SMOOKY smoked chicken, (3) formulate a chicken business development strategy SMOKY smoke. This research begins with observing the SMOOKY business environment which is located in Jatijajar, Depok. Making a value proposition canvas V0 must be done by distributing product samples and questionnaires to respondents so that they get an empathy map and use non-probability sampling techniques in determining respondents. The next stage is carried out with eckenrode weighting to get a value proposition canvas 2. Using the customer path marketing strategy with the value proposition that has been made to assess the results of SMOOKY product development. The results of this study indicate that consumers are interested in SMOOKY's newest product that has been developed, with sales that have increased significantly and the results of the customer path questionnaire.
Keyword: Ayam Asap, Pengembangan Produk, Value Proposition Canvas, Metode Eckenrode, Customer Path

Judul: Business Development Strategy of CV Smartkandang Chicken Meat Nugget Processing Startup
Abstrak: CV Smartkandang adalah salah satu perusahaan yang bergerak di bidang teknologi hasil ternak khususnya produk daging olahan naget ayam. Produk daging olahan berupa makanan siap saji yaitu naget ayam telah menjadi salah satu makanan favorit bagi masyarakat Indonesia. Penelitian ini menggunakan business model canvas (BMC) dan analisis SWOT dalam merumuskan alternatif strategi pengembangan usaha yang baru untuk diimplementasikan dengan mengidentifikasi kondisi bisnis dan menganalisis faktor internal berupa kekuatan dan kelemahan, serta faktor eksternal berupa peluang dan ancaman yang berpengaruh terhadap perusahaan. Metode penelitian yang digunakan adalah deskriptif kualitatif. Pengumpulan data dalam penelitian ini menggunakan teknik forum group discussion (FGD), observasi lapang, dan wawancara mendalam. Proses identifikasi yang dilakukan terhadap keseluruhan BMC dan analisis SWOT, menghasilkan alternatif strategi yang mengacu pada perbaikan sistem manajemen dari operasional hingga pemasaran dan peningkatan value propostion pada produk., CV Smartkandang is one of the companies engaged in the technology of livestock products, especially processed meat products chicken nugget. Processed meat products in the form of instant food, namely chicken nugget has become a one of favorite food for the Indonesia people. This research uses business model canvas (BMC) and SWOT analysis in formulating alternative new business development strategies to be implemented by identifying business conditions and analyzing internal factors in the form of strengths and weakness, as well as external factors in the form of opportunities and threats that affect the company. The research method used is qualitative description. Data collection in this research uses forum group discussion (FGD) techniques, field observations, and in-depth interviews. The identification process was carried out on the entire BMC and SWOT analysis, resulting in an alternative strategy that refers to improving the management system from operational to marketing and increasing the value proposition the product.
Keyword: naget ayam, BMC, SWOT, strategi

Judul: Metrik Einstein (Anti-) Self-Dual Berdimensi Empat dengan Metode Cartan
Abstrak: Gravitational field equation can be formulated in differential forms (differential geometry), which describes gravity as a manifestation of the curvature of space-time. Curvature of space-time is characterized by a metric that satisfies the gravitational field equation. With differential forms it can be formulated the (anti-) self-dual Einstein equation, which is a modification of the Cartan structure in (anti-) self-dual basis. Calculation of (anti-) self-dual metric with (anti-) self-dual Einstein equation is simpler than the calculation using Christoffel symbols.
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