Judul: Analisis Kelayakan Pembiayaan dan Strategi Pengembangan Usaha Sapu di Karawang
Abstrak: Having regard to the potential market broom, both in and outside the country, PT. XYZ has decided to capture the market opportunities with increase its production capacity by trying to enter the domestic market previously the entire results of export-oriented production. To take advantage of market opportunities and change the orientation of the product then the company needs the support fund from a financial institution bank that can help the achievement of corporate goals. The role of financial institutions, banking in this case is channeling financing in the form of investment. The purpose of the study is to (1) Knowing aspects management, technical and production, finance and marketing company in carrying out the feasibility of the arrangement of financing, (2) Analyzing the feasibility of granting financing of PT. XYZ according to the provisions of the bank, (3) Drawing up development strategies of broom business at Karawang. The methods used in this study : ( 1) Analysis of financial ratios used were : liquidity ratio, leverage, cash flow ratio and profitability ratio, (2) Feasibility analysis of invesment criteria that is used Net Present Value (NPV), Pay Back Period (PBP), Break Even Point (BEP), Net Benefit Cost Ratio (Net B/C) dan Internal Rate of Return (IRR). The methods used for the marketing strategy is Segmentating, Targeting and Positioning (STP) method and management strategy by usind analysis of Internal Strategic Factor Analysis Sumarry (IFAS), External Strategic Factor Analysis Sumarry (EFAS), Strength, Weakness, opportunities and Threats (SWOT) and Matrix Quantitative Strategic Planning (QSPM). The next set of marketing strategy by using marketing mix. On the basis of feasibility analysis through aspect of management which is supported by the long experience of the board of directors and managers of company in the industrial broom. Technical aspect and the production is supported by a complete business facilities and own property, large of installed capacity and a good mastery of technical production. Aspect of marketing that is supported by the market remains and business prospects. The Financial aspect of supporting investment feasibility of a plan to build plant in Desa Purwasari, Karawang, with an Net Present Value (NPV) positive of Rp. 831,16 million and an Internal Rate of Return (IRR) of 18,63% (higher than the capital interest of 13,50%), and a Pay Back Period (PBP) for 6 year 1 month PBP (shorter than the 7-year credit term). PT. XYZ meet the requirements of 6 C’s analysis (Character, Capital, Capacity, Collateral, Condition of Economy and Constraint). Result of the identification of internal factors there are five strengths and five weaknesses but on external factors there are four opportunities and four threats. In this case is obtained Internal Factor Analysis Summary (IFAS) of 2,559 and External Factor Analysis Summary (EFAS) of 2,721, the position of business in the matrix of IE located in the fifth (growth). The most appropriate strategies development of broom business at Karawang are maintaining good relations with customers and improve product quality and service (score 6,03), improved sales and expanding market share (score 5,22), recruiting skilled employees and improve the marketing skills (score 5,21). These three strategies
Keyword: 

Judul: Strategi Pemasaran Kredit pada Mikro Bisnis Unit pada PT. Bank XYZ di Kawasan Industri Pulogadung Jakarta Timur, Credit Marketing Strategy at Micro Business Unit PT. Bank XYZ in Pulogadung Industries Zone Jakarta Timur
Abstrak: Kawasan Industri Pulogadung merupakan suatu area industria dengan ± 150.000 karyawan, dimana didalamnya terdapat banyak perusahaan industri yang memproduksi berbagai macam peralatan pendukung industri lainnya, seperti suku cadang untuk sepeda motor, mobil, bus, selain itu banyak juga perusahaan yang bergerak di bidang garment, memproduksi pakaian jadi dan jaket, dengan orientasi produksi untuk pasar ekspor keluar negeri. Sebagai area industri yang sibuk, terdapat banyak usaha disektor Usaha Kecil Menengah (UKM) yang sudah menjadi bagian yang tidak dapat dipisahkan dari kawasan ini, dengan bidang rumah makan, toko roti dan kue, sales outlet factory, bengkel bubut, bengkel motor, usaha tahu, tempe, bakso, usaha funiture dan pengrajin kayu ukiran. Kawasan Industri Pulogadung merupakan area terbaik untuk pengembangan usaha pinjaman mikro. Mikro Bisnis Unit PT. Bank XYZ terletak dilokasi strategis di area ini, dimana bisnis utamanya menyediakan pinjaman lunak untuk para karyawan dari perusahaan-perusahaan yang telah menjalin kerjasama dengan PT.Bank XYZ seperti pembayaran gaji karyawan ke rekening tabungan PT. Bank XYZ. Selain itu disediakan pinjaman lunak, baik dengan ataupun tanpa agunan kepada para UKM yang berada disekitar area ini, karena merupakan suatu lahan sangat potensial, menjanjikan dan memberikan keuntungan optimal bagi perbankan. Tujuan kajian ini adalah mengidentifikasi faktor internal dan eksternal yang menyebabkan sektor UKM mengambil pinjaman dari pihak-pihak lainnya diluar perbankan dengan biaya dan suku bunga tinggi, menemukan strategi jitu didalam pemasaran kredit mikro kepada para UKM, penyusunan strategi pemasaran, mengidentifikasi masalah dan kendala yang dihadapi para UKM. Memberikan alternatif pengembangan rencana strategi dan pemasaran kredit mikro yang tepat guna sesuai dengan kebutuhan untuk meningkatkan taraf hidup dan kesejahteraan bagi pengusaha disektor UKM. Penelitian dilakukan dengan melakukan survei langsung ke lapangan, konsultasi dengan para pakar, mengumpulkan data dengan kuesioner serta wawancara langsung dengan para UKM dan karyawan, baik yang sudah mendapatkan fasilitas pinjaman maupun belum. Data diproses dengan analisis Strength, Weaknesses, Opportunities and Threats (SWOT), Quantitative Strategic Planning Matrix (QSPM) dan uji Friedman.
Keyword: 

Judul: Hybrid solar cells of ZnO nanoparticles/chlorophyll was modified metal ions (Zn2+ and Cu2+ )
Abstrak: Zinc Oxide (ZnO) is a n-type semiconductor with a wide the energy band (Band Gap) is 3.37 eV at room temperature and 3.34 eV at low temperature with a large exiton binding energy is 60 meV. ZnO has been synthesized by hydrothermal method, resulting in a decrease in particle size over the duration of the hydrothermal changes. Crystallographic structure of ZnO were characterized using XRD, has shown the characteristic pattern of a hexagonal wurtzite structure, the crystallite size increases to changes in particle size. Changes in particle size has also led to a change in the absorption peak of ZnO as has been demonstrated posted under test using the optical properties of UV-Vis spectrophotometer. Changes of this uptake has also led to changes in the energy band gap, which increases its band gap energy of the particle size. In electronic applications, especially in solar cells. Chlorophyll is considered less effective, because of their very nature are easily degraded as a result of several reactions which are acid, lighting and temperature. The results of the stability test using a halogen lamp 34 W/m2 for 5 hours, that the substitution of chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form more stable than natural chlorophyll. The characterization of the optical properties, the combination of ZnO / chlorophyll in the form of hybrid films has led to a shift in the absorption region of ZnO becomes more widely from the UV to Visible. ZnO/chlorophyll has absorption range of 350-515 nm, ZnO / Zn-feofitin 332-401 nm and 332-632 nm for Cu-feofitin. The combination of ZnO/chlorophyll and CuSCN as a solid electrolite in hybrid solar cell, a modified chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form a more stable I-V curve. It is characterized by its fill factor value greater than natural chlorophyll. Nevertheless, solar cells with natural chlorophyll has been able to produce higher efficiency values of chlorophyll were substituted.
Keyword: Hydrothermal, ZnO/Chlorophyll modified, Hybrid Solar Cell