Judul: Analisis Pengaruh Organic Marketing terhadap Purchase Decision Kopi Kenangan
Abstrak: Seiring dengan perkembangan teknologi, mengakibatkan orang menghabiskan waktu menggunakan internet. Internet membuat orang dengan mudah menggapai semua informasi dari berbagai tempat maupun kalangan. Hal ini membuat para pelaku bisnis memanfaatkan internet untuk mempromosikan produk yang dijual. Salah satu tempat yang dapat dijadikan media untuk mempromosikan produk yaitu pada social media. Salah satu perusahaan yang menggunakan social media untuk melakukan pemasaran yaitu Kopi Kenangan, dengan memanfaatkan fitur tidak berbayar yang ada di Instagram. Tujuan penelitian ini adalah menganalisis pengaruh organic marketing terhadap purchase decision Kopi Kenangan. Penelitian ini dilakukan dengan menyebar kuesioner kepada 100 pengguna Instagram yang pernah membeli produk Kopi Kenangan. Analisis data dilakukan menggunakan metode analisis deskriptif dan Structural Equation Modelling Partial Square (SEM-PLS). Hasil penelitian menunjukkan bahwa Organic Marketing berpengaruh positif terhadap keputusan pembelian produk Kopi Kenangan.
Keyword: Organic Marketing, Purchase Decision, Structural Equation Modelling (SEM)

Judul: The Effect of Social Media Marketing on Purchase Decision of Janji Jiwa Coffee in Bogor City
Abstrak: Seiring berkembangnya waktu, semakin pesat persaingan bisnis yang harus dihadapi. Salah satu usaha yang dapat dilakukan dalam mempromosikan produk yaitu melalui social media atau yang bisa disebut Social Media Marketing. Salah satu bisnis yang melakukan pemasaran melalui social media adalah Kopi Janji Jiwa. Tujuan utama dari penelitian ini yaitu menganalisis pengaruh social media marketing terhadap keputusan pembelian Kopi Janji Jiwa di Kota Bogor. Pengumpulan data dilakukan dengan penyebaran kuesioner kepada 100 pengguna social media yang pernah terpapar social media marketing Kopi Janji Jiwa dan berlokasi di Kota Bogor. Analisis data dilakukan dengan menggunakan metode analisis deskriptif dan Structural Equation Modelling Partial Least Square (SEM PLS). Hasil penelitian menunjukkan bahwa Social Media Marketing berpengaruh positif dan signifikan terhadap keputusan pembelian produk Kopi Janji Jiwa di Kota Bogor., As time develops, the business competition that must be faced is getting faster. One of the efforts that can be done in promoting products is through social media or what can be called Social Media Marketing. One of the businesses that do marketing through social media is Janji Jiwa Coffee. The main aim of this study is analyzing the effect of social media marketing on purchasing decisions of Janji Jiwa Coffee in the city of Bogor. The Data collection was carried out by distributing questionnaires to 100 social media users who had been exposed to the Janji Jiwa Coffee social media marketing and located in the city of Bogor. Data analysis was performed using descriptive analysis methods and Structural Equation Modeling Partial Least Square (SEM PLS). The results of the study indicate that Social Media Marketing has a positive and significant effect on purchasing decisions for Janji Jiwa Coffee products in the city of Bogor.
Keyword: purchase decision, Structural Equation Modelling (SEM), social media marketing

Judul: Biology and ecology of the buffalo fly, haematobia exigua de meijere (diptera:muscidae)
Abstrak: The life history of the buffalo fly was observed at room temperature of 27°-29.5°C and at a relative humidity of 48-68 percent. The eggs hatched after 17-22 hours, with an average of 18 hours. First instar larvae measured 1.25 + 0.16 mm long and 0.27 + 0.037 mm wide. reach the second larval stage. It took 6-12 hours to the second instar larvae measured 2.676 +0.187 mm long and 0.353 +0.028 mm wide. The second instar took about 12-24 hours to reach the third larval stage. The third instar measured 6.833 + 0.189 mm long and 0.919 + 0.051 mm wide. It took about 2-3 days for the third instar to become pupae. Duration of the pupal stage was about 5-7 days before the adults emerged. Under laboratory condition, the buffalo fly completed its life cycle in 9.5 to 10.5 days, whereas under field condition it took 9-14 days with an average of 10.5 days. The growth ratio which was based on the measurements of the cephalo-pharyngeal skeleton of each instar was 1.797. The preoviposition period was 8-12 days and mating usually occurred on the 6th or 7th day. The longevity of the male was 29 days, whereas it was 32 days in the female. The range of egg production under laboratory condition was between 20-139 per female fly. The belly and hind legs of the carabao were the most preferred habitat either during cloudy and cool dry or shiny and warm day. When the weather was clear and the carabao was in the shade, the flies tended to be more distributed particularly on the shoulder, dewlap, back and horns. The carabaos had relatively fewer Musca sp. and Stomoxys calcitrans than cattle; never the less carabaos had a higher infestation of buffalo fly than cattle. Oviposition occured either during the day or night but the buffalo flies were more active during the night than in the day time. The effect of various lengths of exposure time of manure in relation to the oviposition was profound. observed, the maximum number of the buffalo flies was occurred when the dung was exposed for 30 minutes. With increasing time of exposure the number and variety of insects also increase. It was evident that Sepsidae and psychodidae were the most dominant insects emerging from the dung. The number of buffalo flies also increased with increasing
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