Judul: Analisis Faktor-Faktor yang Mempengaruhi Perpindahan Merek pada Pelanggan Kartu Prabayar GSM
Abstrak: Cellular industry of Indonesia has grown many folds in recent years. This situation has originated a hyper competition among major cellular service providers in Indonesia. In this competitive cellular market, customer switching is injurious for every telecommunication company. This study explore relationship between customer loyalty and variety seeking behavior on customer switching in cellular industry especially pre paid GSM customer. Customer loyalty influenced customer value, satisfaction, and switching barrier. Factor that influence variety seeking behavior are variety seeking need and characteristic of product category. This research was conducted in Jakarta, primary data was collected by a set of questionnaire and allocated to 230 prepaid GSM customer. Research methods used structural equation modeling (SEM) using AMOS version 18. Findings revealed that customer value and switching barrier have significant effect on customer loyalty; variety seeking need has significant positive effect on variety seeking behavior; customer loyalty has significant negative effect on brand switching; and variety seeking behavior has significant positive effect on brand switching.
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Judul: Analisis Daya Tahan Pengguna Nomor Kartu Prabayar Telekomunikasi
Abstrak: Telecomunication prepaid customer has increased significanly compared to postpaid customers. The growth in prepaid is driven by a end-to-end simple ecosystem that is built by telecommunication operator, for example started pack can be bought anywhere anytime, retail outlet for voucher can be found everywhere. That simplicity has been creating another effect to customer in which they can easily switch sim card after the balance run out.That behavior driven by regulation in buying prepaid SIM that not optimum in which customer data can not be validated. The impact of rotational prepaid customer gives a high cost to telecommunication provider and the availability of number becomes limited. For customers, the impact of rotational SIM has made them vulnerable from spamming. Those impact can be minimized if regulator and telecommunication operator knows the factors that drives customer changing their SIM cards.This study is to define the factors which has driven customers in buying new SIM cards, by survival model of prepaid customers and to define the probability loyal customer based on significant characteristics. Data in this study is based on survey to 300 prepaid customers in DKI Jakarta. Survival Analysis is a statistical technique to define the pattern of survivals based on failure times and survival times. Data of survival times is measured from the time customer bought the SIM card until event in which customer stop using it. In his study, characteristic that are both significantly effect to drives rotational customer is age, voucher price and income. Based on the value of its hazard ratio, age 16 until 18 years, income 1.5 until 3 million voucher price under 10 thousand rupies category is an indicator that gives customer the greatest influence in determining the level of one’s impact of rotational prepaid customer.
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Judul: Synthesis of Apatite - Chitosan Composite Using Duck Eggshell and Chitosan with Temperature and pH Control
Abstrak: Composite of apatite-chitosan was prepared by using chitosan as polymer matrix. Calcium phosphate was prepared from CaO and (NH4)2HPO4, which the ratio Ca : P had to be 1.67. Chitosan is produced by deacetilase from biopolymer chitin. Duck eggshell (95% CaCO3) as starting material was converted to be calcium oxide (CaO) through calcinations with temperature 1000oC for 5 hours. In-situ and ex-situ methods were prepared from apatite and chitosan (dissolved with acetate acid 2%). Calcium phosphate prepared for bone implantation, but it is too fragile and brittle to be implant into the body. So addition of chitosan can decrease crystalinity and increase mechanic characteristic (tougher). Composite apatite-chitosan was resulted by fast precipitation. Fast precipitation was held in a breaker glass with nitrogen atmosphere, under controlled temperature at 37oC and pH 7, in order to increase amount of hydroxyapatite. Precipitation with CaO which was dropped by (NH4)2HPO4. Hydroxyapatite and chitosan were appearing at samples with in-situ and ex-situ methods which indicating by peak matching of XRD (closed lattice parameter, crystal size), overlapping at FTIR spectra and supporting by SEM picture (homogenous and agglomerated particle). However, it still needs further research to examine biocompatibility osteoconductive degree of sample by in-vivo and in-vitro test.
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