Judul: Analisis Sikap Konsumen dan Strategi Pemasaran Madu Pada Perusahaan Mutiara Tugu Ibu Cimanggis dan Cibubur
Abstrak: Now, honey has a good prospect. It could be seen that so many variance of honey brand in the market. The aims of this research were: 1) identify the characteristic of honey consumers in MTI factory and to know the scoring of the attitude toward attributes product of MTI factory, 2) to identify internal and external environmental factor which effect marketing product of MTI factory and 3) to formulate alternative marketing strategies for MTI factory. This research was held on November 1 until December 31, 2007. The data consisted of primary and secondary data. The analyze data consisted of decision buyers process, the Fishbein attitude honey of consumers attributes, Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrix, SWOT matrix, and QSP matrix. The result of this research were: 1) the dominant consumers interview were male between 17-34 years old, majority of consumers were private employee, live in Depok area, have medium income category and the scoring of the attitude toward attributes show score 9,401 means that the score was good, 2) the total IFE matrix score was 2,560 and EFE matrix score was 2,196. The results of IFE and EFE can be make SWOT matrix to formulate marketing strategis. From SWOT matrix there were six alternatives strategy to develop this factory. Based on Calculation of QSP matrix, strategies that can be implied were to increased the promotion, served consumers development, product development, increased of the quality and quantity product, promote public awareness of the benefit honey consumption and improved management quality.
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Judul: Optimalisasi produksi madu kemasan pada PT. Madu Pramuka Cibubur Jakarta Timur
Abstrak: Honey bee is very potential to be developed, many profits that we can get by the bees. The profits that we can get from honey bee are products such as honey, pollen, royal jelly, and etc, which are usually used by Industries such as pharmacy, cosmetic and food. The demand of honey bee products are increasing every year. One of the companies which supllies honey.is Madu Pramuka Co.Ltd. The aims of the study were 1) to know the production process of package honey in Madu Pramuka Co,Ltd , 2) to know the level of the use and resources stock, 3) and also to analyze the optimal combination of packages honey to reach maximum revenue. The study was carried out from March up to May 2006 at Madu Pramuka Co,Ltd. The study were design to descriptive and to analyzed the production optimalization. The data used consist of primary data and secondary data. Data were analyzed by using linear programming with computer program QM4W.
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Judul: Peluang Partikel Plasma Berada Pada Dimensi Debye Akibat Gangguan Gelombang Elektromagnetik dengan Menggunakan Persamaan Schrödinger
Abstrak: The solution of Schrodinger equations with plasma Coulomb potential in spherical coordinat results solution wave function and energy plasma particle. Electron probability density at Debye length with thermal effect same as ion, which indicates plasma in neutral state. Electromagnetic waves perturbation of an electric field given to result wave function perturbation system. The probability density of plasma particle due to electromagnetic waves perturbation is the largest when an electromagnetic waves frequency 1.41 times the plasma frequency .
Keyword: Schrödinger, plasma, electromagnetic wave