Judul: Business Development Strategy of Frezzo's Contemporary Beverage Powder
Abstrak: Perusahaan menggunakan strategi pengembangan bisnis untuk meningkatkan kapasitas produksi dan penjualan agar memperoleh keuntungan perusahaan yang lebih baik. Sebagai salah satu UKM perintis yang bergerak di industri bubuk minuman, Frezzo memasuki tahap kedua dari industri rumahan menjadi industri menengah seiring dengan pertumbuhan pasar minuman kekinian di Indonesia. Frezzo merupakan perusahaan start-up yang bergerak di bidang produksi minuman cepat saji atau minuman premix, memanfaatkan peluang hadirnya kopi dan minuman kekinian yang berkembang pesat dengan modal terjangkau. Tujuan dari penelitian ini adalah untuk mengidentifikasi model bisnis yang digunakan Frezzo saat ini, menganalisis kondisi internal dan eksternal yang mempengaruhi pertumbuhan bisnis Frezzo Powder, dan menyusun prioritas strategis dalam pengembangan bisnis Frezzo. Penelitian ini menggunakan data primer dan sekunder. Data primer diperoleh melalui observasi aktivitas bisnis dalam perusahaan, wawancara ahli, dan survei kepada pelanggan yang dilakukan pada periode Januari hingga Maret 2024. Sedangkan data sekunder berupa data terkait pertumbuhan pasar, kondisi politik, ekonomi, sosial, dan teknologi. Alat analisis yang digunakan antara lain Business Model Canvas (BMC), Five Force’s Porter, Analisis Kekuatan, Kelemahan, Peluang, Ancaman (SWOT); Matriks Eksternal Internal (Matriks IE); Competitive Profile Matrix (CPM) dan Quantitative Strategic Planning Matrix (QSPM). Berdasarkan analisis, terdapat strategi prioritas yang dapat dipetakan menjadi model bisnis baru untuk segera diterapkan, menambah kemitraan baru dengan hotel, restoran, café (Horeca), selain itu menambahkan jumlah toko dan reseller Frezzo di beberapa kota, diferensiasi produk baru minuman fungsional, variasi ukuran, serta menambah anggaran iklan dan promosi melalui Google, Tiktok dan YouTube. Terakhir menambahkan tenaga penjual baru untuk Horeca serta menambahkan jumlah mesin full otomatis baru., Company uses the business development strategy to increase production and sales capacity to obtain better corporate profits. As one of the pioneers of SMEs engaged in the Beverage Powder industry, Frezzo is moving into the second stage from a home industry to a medium industry in line with the growth of the beverage market. contemporary in Indonesia. Frezzo is a start-up company engaged in the production of fast food or premix drinks, taking advantage of the opportunity of the presence of coffee and contemporary drinks that are growing rapidly with affordable capital. The purpose of this study are to identify the business model currently used by Frezzo, to analyze internal and external conditions that affect Frezzo Powder's business growth, and to develop strategic priorities for the business development of Frezzo. This study used primary and secondary data. Primary data was obtained through observations of business activities within the company, expert interviews and surveys to customers conducted in the period January to March 2024. While the secondary data were data related to market growth, political, economic, social, and technological conditions. The analytical tools used include Business Model Canvas (BMC); Porter's Five Forces; Strength, Weakness, Opportunity, Threat (SWOT); Internal External Matrix (IE Matrix); Competitive Profile Matrix (CPM) and Quantitative Strategic Planning Matrix (QSPM). Based on the analysis, there are strategic priorities that can be used as a new business model to be implemented immediately, adding new partnerships with hotels, restaurants, cafes (Horeca), apart from adding the number of Frezzo stores and resellers in several cities, differentiating new functional drink products, varying sizes,
Keyword: BMC, Five, Porter's, Bisnis, Strategi, IE, SWOT, Forces, QSPM, CPM, Frezzo

Judul: Marketing Strategy of Coffee Bar & Resto MBM
Abstrak: Perkembangan industri kedai kopi di Indonesia didukung dengan adanya produksi dan konsumsi kopi yang cenderung mengalami kenaikan dan berkembangnya gaya hidup minum kopi di kedai kopi. Namun, Pandemi Covid-19 menyebabkan perlambatan di industri kedai kopi. Salah satunya yang mengalami perlambatan bisnis tersebut yaitu Coffee Bar & Resto MBM di Kabupaten Bogor. Tujuan dari penelitian ini adalah untuk mengindentifikasi faktor lingkungan internal dan eksternal, merumuskan strategi pemasaran serta menentukan prioritas strategi pemasaran yang tepat bagi Coffee Bar & Resto untuk meningkatkan kinerja dan beradaptasi pasca pandemi. Metode yang digunakan dalam penelitian ini yaitu analisis deskriptif dan tiga tahap perumusan strategi yang terdiri dari tahap masukan, tahap pencocokan dan tahap keputusan. alat analisis yang digunakan yaitu matriks IFE, matriks EFE, matriks IE, matriks SWOT dan matriks QSP. Hasil penelitian menunjukan bahwa Coffee Bar & Resto MBM berada di posisi tumbuh dan berkembang. Sedangkan, prioritas strategi yang yang dihasilkan yaitu membangun promosi secara online dan offline untuk meningkatkan brand awareness dan pendapatan., The development of the coffee shop industry in Indonesia is supported by the production and consumption of coffee which tends to increase and the development of a coffee-drinking lifestyle in coffee shops. However, the Covid-19 pandemic caused a slowdown in the coffee shop industry. One of them experiencing the slowdown in business is the MBM Coffee Bar & Resto in Bogor Regency. The purpose of this study is to identify internal and external environmental factors, formulate marketing strategies and determine the right marketing strategy priorities for Coffee Bar & Resto to improve performance and adapt in the post-pandemic era. The method used in this research is descriptive analysis and three stages of strategy formulation consisting of the input stage, the matching stage, and the decision stage. The analytical tools used are IFE matrix, EFE matrix, IE matrix, SWOT matrix and QSP matrix. The results showed that MBM Coffee Bar & Resto can grow and develop. Meanwhile, the priority of the resulting strategy is to build online and offline to increase brand awareness and revenue.
Keyword: kedai kopi, pemasaran, QSP, strategi, SWOT

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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