Judul: Marketing Strategy Optimization at MRMP (Modern Rice Milling Plant) Perum BULOG Kendal
Abstrak: Modern Rice Milling Plant (MRMP) dicirikan oleh modernitas yang tinggi yang memiliki efisiensi proses produksi tinggi, mutu produk baik, rendemen tinggi, dan efisiensi biaya produksi optimal untuk menghasilkan daya saing yang tinggi. Tingkat persaingan MRMP BULOG Kendal yang cukup tinggi menyebabkan MRMP BULOG Kendal harus memiliki strategi pemasaran yang tepat untuk mampu bersaing dengan para pesaingnya. Permasalahan yang dihadapi MRMP BULOG Kendal terkait persebaran pasar terjadi karena penjualannya biasanya didominasi oleh distributor besar terutama yang berada di kota-kota terdekat karena biaya transportasi. Sehingga masalah pendistribusian dapat diselesaikan dengan menentukan pangsa pasar yang dimiliki oleh MRMP BULOG Kendal. Tujuan penelitian ini adalah mengidentifikasi faktor-faktor internal dan eksternal yang mempengaruhi MRMP BULOG Kendal, merumuskan alternatif strategi pemasaran yang dapat diterapkan oleh MRMP BULOG Kendal, menentukan prioritas alternatif strategi pemasaran MRMP BULOG Kendal. Alat yang digunakan dalam penelitian ini adalah matriks IFE, matriks EFE, matriks SWOT, dan matriks QSPM. Hasil analisis menunjukkan bahwa MRMP BULOG Kendal memiliki tujuh kekuatan dan empat kelemahan serta enam peluang dan empat ancaman. Berdasarkan hasil analisis matriks SWOT menghasilkan enam alternatif strategi pemasaran dengan prioritas strategi yaitu melakukan kerjasama dengan pihak jasa antar agar mempermudah konsumen dalam pembelian., The Modern Rice Milling Plant (MRMP) is characterized by high modernity which has high production process efficiency, good product quality, high yields, and optimal production cost efficiency to produce high competitiveness. The level of competition for MRMP BULOG Kendal is quite high, causing the MRMP BULOG Kendal to have the right marketing strategy to be able to compete with its competitors. The problem faced by the MRMP BULOG Kendal related to market distribution occurs because the sales are usually played by large distributors, especially those in the nearest cities due to transportation costs. So that distribution problems can be solved by determining the market share owned by MRMP BULOG Kendal. The purpose of this study was to identify the internal and external factors that influence the MRMP BULOG Kendal, formulate alternative marketing strategies that can be implemented by the MRMP BULOG Kendal, determine the priority of alternative marketing strategies for the MRMP BULOG Kendal. The tools used in this study are the IFE matrix, EFE matrix, SWOT matrix, and QSPM matrix. The results of the analysis show that the MRMP BULOG Kendal has seven strengths and four weaknesses as well as six opportunities and four threats. Based on the results of the SWOT matrix analysis, it produces six alternative marketing strategies with strategic priorities, namely collaborating with delivery services to make it easier for consumers to purchase.
Keyword: Marketing mix, MRMP Kendal, market distribution, marketing strategy, SWOT, QSPM

Judul: Marketing Strategy Design at Modern Rice Milling Plant of Perum BULOG Subang
Abstrak: Modern Rice Milling Plant (MRMP) Subang di bawah naungan Perum BULOG merupakan perusahaan baru yang bisnis utamanya adalah pengolahan beras sehingga perlu dilakukan identifikasi terhadap kondisi manajemen pemasarannya. Proyek desain utama ini bertujuan untuk mengevaluasi kondisi pemasaran perusahaan dan mendapatkan rekomendasi-rekomendasi strategi pemasaran yang tepat bagi perusahaan. Kondisi pemasaran perusahaan dianalisis melalui strategi SWOT (Strength, Weakness, Opportunity, Threat) yang nantinya memberikan rancangan strategi pemasaran dan dapat diukur kepentingannya dari skala prioritas utama hingga akhir dengan menggunakan analisis QSPM (Quantitative Strategic Planning Matrix). Kemudian melakukan evaluasi variabel pemasaran yang digunakan untuk mencapai tujuan pemasaran pada pasar yang ditargetkan dengan strategi bauran pemasaran yaitu product, price, promotion, place, dan peole. Strategi terakhir yang dilakukan adalah menganalisis merk yang dimiliki MRMP Subang agar merk produk memiliki keunggulan yang kompetitif dengan melakukan analisis strategi STP (Segmenting, Targeting, Positioning). Melakukan redesain kemasan untuk variasi ukuran baru dengan tujuan meningkatkan pendapatkan perusahaan. Perencanaan strategi pemasaran dan redesain kemasan diharapkan dapat memperkuat pemasaran perusahaan dan meningkatkan tingkat keuntungan penjualan., Modern Rice Milling Plant (MRMP) Subang under the auspices of Perum BULOG is a new company whose main business is rice processing, so it is necessary to identify the condition of its marketing management. This capstone project aims to evaluate the condition of the company's marketing and obtain recommendations for the right marketing strategy for the company. The company's marketing condition is analyzed through the SWOT strategy (Strength, Weakness, Opportunity, Threat) which will later provide a marketing strategy design and its importance can be measured from the top priority scale to the end using QSPM (Quantitative Strategic Planning Matrix) analysis. Then evaluate the marketing variables used to achieve marketing objectives in targeted markets with a marketing mix strategy, namely product, price, promotion, place, and group. The final strategy is to analyze the brands owned by MRMP Subang so that the product brands have a competitive advantage by conducting STP (Segmenting, Targeting, Positioning) strategy analysis. Redesign packaging for new size variations with the aim of increasing company revenue. Marketing strategy planning and packaging redesign are expected to strengthen the company's marketing and increase sales profit levels.
Keyword: Bauran Pemasaran, MRMP Subang, Redesain kemasan, STP, SWOT

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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