Judul: Efektivitas Merek dan Desain Kemasan dalam Membentuk Citra Produk di Serambi Botani, Botani Square, Bogor
Abstrak: Serambi Botani outlet is under the supervision of Bogor Agricultural University that develops agricultural processed products with the same brand name called Serambi Botani.The aims of this research were to (1) identify consumer’s perception on brand elements and packaging design of Serambi Botani products; (2) identify consumer’s perception on image of Serambi Botani products, and (3) identify the relation between perception on the brand and packaging design, and image of Serambi Botani products. The study was carried out by using quantitative approach that supported by a qualitative approach using structured interviews by utilizing a questionnaire and deep interview. The result showed that brands and packaging positively influenced the image of the products. But, brand and packaging design are not suficiently effective to form product image of Serambi Botani because these factors were not exhibited good image in public.
Keyword: Serambi Botani, brand, effectiveness, packaging design, product image

Judul: Efektivitas Komunikasi Pemasaran Produk Olahan Pertanian Institut Pertanian Bogor di Serambi Botani, Mal Gandaria City
Abstrak: Marketing communication is an attempt to convey the message to the public, especially to the consumer, about the existence of the product in the market. The purpose of this study is to analyze the factors that affect marketing communications. This study also aims to identify the characteristics of visitors and the implementation which done by the company. In this study the business units studied were Serambi Botani, Gandaria City Mall. Serambi Botani is one of business unit under the supervision of the Direktorat Bisnis dan Kewirausahaan Institut Pertanian Bogor (DITBK IPB) that sells processed agricultural products. The results of this study demonstrate the influence of the characteristics of marketing communications to the effectiveness of marketing communications, precisely on affective and conative aspects. Cognitive aspect is not affected by the characteristics of the visitors, the characteristics of marketing communications, nor the level of visitor’s exposure.
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Judul: Mathematical model of Hematopoietic Stem Cell in Chronic Myelogenous Leukemia with and without Therapy
Abstrak: Leukemia or blood cancer is a diverse group of neoplastic disease, characterized by the multiplication of abnormal leukocytes or malignant transformation of blood-forming cells in bone marrow and lymphoid tissues. One of the most common types of leukemia is Chronic Myelogenous Leukemia (CML), which is usually diagnosed by the presence of certain chromosomal abnormalities, the so-called Philadelphia chromosome (Ph). One of the treatments of CML is Granulocyte Colony-Stimulating Factor (G-CSF). In this paper, we discuss two Hematopoietic Stem Cell (HSC) models, i.e. HSC without treatment and HSC with G-CSF treatment. The model of HSC without treatment included three equations representing the dynamics of HSC, leukocyte and platelet. Whereas, the model of HSC with G-CSF treatment includes the previous three equations and adds two more equations representing G-CSF injection and G-CSF circulation. The stability behavior of the system approaching the equilibrium points in the simulation study is carried out using Mathematica 7.0. The simulation results show that the G-CSF treatment can successfully decrease the number of HSC, which means reducing the CML.
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