Judul: Strategi pencitraan perusahaan agribisnis melalui media virtual: studi kasus plantera fruit paradise, PT. Plantera, Kebun Ngebruk, Desa Sidokumpul, Patean, Kabupaten Kendal
Abstrak: Media virtual atau yang lebih dikenal sebagai internet kini telah menjadi media komunikasi yang populer di Indonesia. Menurut data tahun 2009, Indonesia menempati peringkat kelima di Asia dengan jumlah pengguna (user) sebanyak 25 juta orang. Sebagian besar diantaranya merupakan penggerak jejaring sosial seperti Facebook, Friendster, Twitter, dan lain-lain. User di Indonesia umumnya berasal dari generasi muda terdidik (well-educated). Di tahun 2009, untuk jejaring sosial Facebook, user di Indonesia termasuk user Facebook terbesar keempat di dunia dengan pengguna aktif sejumlah 5.949.740 orang dan diperkirakan akan terus bertambah. Akibatnya, beberapa perusahaan barang dan jasa di Indonesia akhir-akhir ini mulai melirik dan menggunakan salah satu layanan virtual di Facebook yaitu Fan Page (Laman Penggemar di Facebook atau LPF) untuk mempromosikan produk dan brand mereka kepada publik eksternalnya dikarenakan potensi besar jumlah massa atau publik yang akan dihadapi.
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Judul: The Influence of Social Media Marketing towards brand awareness of Farmee Hydroponics Indonesia Company
Abstrak: Perkembangan teknologi internet yang pesat menyebabkan terciptanya persaingan bisnis sehingga perusahaan perlu menciptakan strategi pemasaran yang kuat, salah satunya adalah social media marketing. Farmee Indonesia sebagai perusahaan berbasis startup digital di sektor pertanian hidroponik memanfaatkan social media marketing berbasis Instagram untuk menjangkau konsumen. Namun, brand awareness masyarakat terhadap Farmee Indonesia masih tergolong rendah. Penelitian ini bertujuan untuk mengidentifikasi karakteristik followers akun Instagram Farmee Indonesia, menganalisis pengaruh dan dimensi yang paling berpengaruh pada social media marketing melalui Instagram Farmee Indonesia terhadap brand awareness perusahaan Farmee Indonesia, Pengumpulan data dilakukan dengan cara penyebaran kuesioner kepada 140 followers Instagram Farmee Indonesia. Analisis data pada penelitian ini dilakukan dengan menggunakan metode analisis deskriptif dan Structural Equation Model berbasis Partial Least Square (SEM-PLS). Hasil penelitian ini menunjukkan bahwa social media marketing berpengaruh terhadap brand awareness Farmee Indonesia. Pada penelitian ini dapat diketahui bahwa dimensi social media marketing yang terdiri dari context, communication, collaboration, dan connection mampu menjelaskan brand awareness sebesar 36,4% dan 63,6 % lainnya dijelaskan oleh dimensi lain diluar model. Pada penelitian ini juga dapat diketahui bahwa variabel context dan connection merupakan dimensi Social Media Marketing yang berpengaruh secara signifikan terhadap brand awareness perusahaan Farmee Indonesia. Oleh karena itu, Farmee Indonesia sebaiknya lebih berfokus dalam memaksimalkan peran kedua dimensi tersebut dalam meningkatkan brand awareness., The improvement of internet technology has led to the creation of business competition so that companies need to create strong marketing strategies, one of which is social media marketing. Farmee Indonesia as a digital startup-based company in the hydroponic agriculture sector utilizes Instagram-based social media marketing to reach consumers. However, public brand awareness of Farmee Indonesia is still relatively low. This study aims to identify the characteristics of Farmee Indonesia's Instagram followers, analyze the influence and the most influential dimensions on social media marketing through Farmee Indonesia's Instagram on the brand awareness of the Farmee Indonesia company. Data collection was carried out by distributing questionnaires to 140 Instagram Farmee Indonesia followers. Data analysis in this study was carried out using descriptive analysis methods and Structural Equation Model based on Partial Least Square (SEM-PLS). The results of this study indicate that social media marketing has an effect on Farmee Indonesia's brand awareness. In this study, it can be seen that the dimensions of social media marketing which consist of context, communication, collaboration, and connection are able to explain brand awareness by 36,4% and the other 63,6% are explained by other dimensions outside the model. In this study, it can also be seen that the context and connection variables are dimensions of Social Media Marketing that significantly influence the brand awareness of Farmee Indonesia. Therefore, Farmee Indonesia should focus more on maximizing the role of these two dimensions in increasing brand awareness.
Keyword: hidroponik, brand awareness, social media marketing, Structural Equation Modelling-Partial Least Square (SEM-PLS)

Judul: Thermal Characteristics and Dynamics of Tropical Cyclone over Western North Pacific Ocean: A Case Study of Typhoon Songda (Chedeng) 2011
Abstrak: The frequent occasion of Tropical Cyclone (TC) over Western North Pacific (WNP) Ocean lies from 10˚N to 26˚N and 121˚E to 170˚E. Sources of TC development come from warm ocean temperature where latent heat is released during condensation processes and subsequently concentrated in the boundary layer. Relative humidity at 850-700 hPa is responsible to produce the most intense storm. Meanwhile, weak vertical wind shear between 850-200 hPa is one of the dynamical factors that lead to the development of TC. Pressure level of 850-200 hPa is chosen to minimize the thermodynamic effect in the lower troposphere. Typhoon Songda (Chedeng in the Philippines) or TSC lasted from May 18th to 30th, 2011 and strengthened into powerful Super Typhoon stage between May 24th and 27th. Long curving track and the exhibition of all sequences of TC life cycle, TSC is then considered as an ideal case of TC. The objective of the study with case of TSC is to investigate the role of thermal characteristics and dynamics on TC intensity. The research is carried out by using Advanced Research of Weather Research and Forecasting model (WRF ARW model) version 3.3. Two domains are employed in the model. The first domain situate from 02˚N to 40˚N and 118˚E to 149˚E and cover spatial resolution () of 33.1 km. The second domain situate from 09˚N to 27˚N and 119˚E to 132˚E with of 11 km. Timestep of the model () is 120 seconds. The model is supported by the following physical parameterization, i.e., Yonsei University Scheme (YSU) in the boundary layer, Kain-Fritsch scheme (KF) in the cumulus, and WRF Single-Moment 3-class scheme in the microphysics. Initial meteorological condition prior to the formation of the cyclone is generated using WRF ARW standard-release model. Sensitivity of the model output is obtained from a selected single-parameter change scenarios, namely, 10 % to 20 % decrease and increase of wind shear initial data at 850-200 hPa, and by 10 % to 20 % decrease of relative humidity initial data at 850-700 hPa. The result showed that the negative correlations between wind shear and intensity are found in wind shear scenarios. Wind shears of 10 ms-1 which lead to strengthening of the wind intensity in the early period of Typhoon development are found in wind shear scenarios. The effect of wind shear changes on wind intensity is statistically significant in the 20 % wind shear scenarios. During mature stage, weak wind intensity occurred when wind shear increase as given in the WRF standard-release and the 20 % decreasing scenario. Different situation is found in the 20 % increasing scenario where wind shear tend to weak and lead to strong wind intensity at this stage. Meanwhile, the reduction of moisture supply at 850-700 hPa resulting from 20 % decreasing relative humidity play a major role in the weakening of wind intensity and reduces mechanical energy of the cycle process as much as 300 J kg-1.
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