Judul: Analisis Pengaruh Marketing Public Relations terhadap Loyalitas Konsumen Restoran Papa Ron‟s Pizza Bogor
Abstrak: The frequency of customer purchases rarely made restaurant has little chance of maintaining customer loyalty. Customer loyalty is an important consideration for corporate competitive strategy. Papa Ron's Pizza restaurant has to be able to positioning themselves and compete in ways innovative marketing. This shows the importance for companies to always give a positive image to customers that can be done through a process of communication in Marketing Public Relations (MPR). MPR is a form of communication programs designed to promote and protect the image of a company or product. Communication activities should be done continuously to maintain customer loyalty. The key to achieve customer loyalty is the formation of customer value. The purpose of this research was to analyze the influence of variables Marketing Public Relations (MPR) to the customer value, to analyze the influence of customer value to the customer loyalty, and analyze the influence of variables Marketing Public Relations (MPR) to the customer loyalty Papa Ron's Pizza Bogor restaurant. Data were collected through observation, interviews, and distributing questionnaires to the respondents. The sampling method used was convenience sampling. Respondents in this study amounted to 100 people with 90% confidence level. Customer loyalty is determined based on Griffin‟ criteria customer loyalty. The methods of data processing analysis are linear and multiple regression analysis, F test, t test, and analysis determination coefficient R2 with data processing Microsoft Excel 2007 and SPSS version 17. Based on Griffin‟ criteria customer loyalty known that Papa Ron's Pizza restaurant are classified as repeat customers (customers with repeated purchases) as much as 3%. Customer clients (customers regularly purchases) by 74% and customers advocates (loyal customers who recommend products) as much as 23%. Papa Ron's Pizza restaurant has some loyal customers (advocates). This can be an opportunity for the restaurant to maintain relationships with customers continuously through communication in Marketing Public Relations activities. MPR variables overall significantly influence to the customer value and only the publications and identities media that have a significant. Variable MPR are only able to explain customer value by 31.0%, the remaining 69% is explained by other variables are not studied. Publications and identity media of the restaurant was able to meet customer value. The benefits of publication continuously are achieved the customer value. The benefits are influenced by media identity directly is the value of product and corporate image. The result of linear regression analysis the influence of customer value to the customer loyalty has significant effect. The benefits of restaurant products performance (food taste) has been able to provide customer value. Customers with repeated purchases will be a loyal customer and will eventually formed a close relationship in the form of customer loyalty. MPR variables overall significantly influence to the customer loyalty and only variables of publications, news and identities media has a significant. MPR variables could only explain the customer loyalty by 32.9%, the remaining 67.1% described other variables are not studied. The existence of this small effect could be an opportunity for Papa Ron's Pizza restaurant in formulating strategies to communicate in maintaining customer loyalty. Strategies that can be done
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Judul: Kepuasan dan loyalitas konsumen restoran Papa Ron's Pizza Bogor
Abstrak: Makanan merupakan kebutuhan dasar manusia selain kebutuhan sandang dan papan. Salah satu tempat dimana manusia dapat memperoleh makanan adalah restoran, seiring dengan berubahnya gaya hidup masyarakat perkotaan yang semakin dinamis, meningkatnya kativitas yang dilakukan diluar rumah terutama wanita yang bekerja di luar rumah menuntut sebuah restoran untuk menyediakan fasilitas lain seperti makan, sajian kenyamanan tempat makan dan kenyamanan suasana restoran itu sendiri. Saat ini restoran tidak hanya sebagai tempat makan akan tetapi juga sebagai tempat berkumpul bersama keluarga dan teman-teman, tempat pertemuan dengan relasi bisnis serta tempat beristirahat. Bisnis restoran adalah bisnis yang sangat prospektif karena bagaimanapun, setiap orang harus makan dan besarnya peluang serta kesempatan untuk berkembang, sejalan dengan makin berkembangnya pasar. Salah satunya yang saat ini sedang populer di indonesia adalah restoran dengan sistem waralaba (franchise)
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Judul: Elektrodeposisi Film Tipis Semikonduktor Cu2ZnSnS4 (CZTS) pada Substrat Kaca ITO
Abstrak: Semiconductor Cu2ZnSnS4 (CZTS) thin film that can be used as absorber layers on solar cell module was made via electrodeposition method. CZTS thin film was electrodeposited on the surface of a silicate glass coated with a thin layer of indium tin oxide (ITO). Deposition process was done using potentiostatic mode at room temperature with a potential of 1.05 V for 30, 45, and 60 minutes, followed with annealing the film at 2 different temperatures, 500 ºC using furnace and 180 ºC using hot plate, both treatments for 45 minutes in N2/H2S atmosphere. The X-ray difractograms were analyzed using Match 2 program and showed that the CZTS thin films had kesterit crystalline structure, with a low percentage of CZTS phase. The thin film also contained secondary phases such as Cu2S, ZnS, and SnS. The obtained CZTS thin films had a thickness between 1.039 and 1.676 μm. Absorption study showed that the band gap energy of CZTS thin films which was annealed using furnace ranged from 1.50 to 1.52 eV, whereas that annealed using the hot plate was not observed. The band gap energy value showed that CZTS thin films can be used as sunlight absorber layers on solar cell. The formation of CZTS crystal film on this investigation was effectively performed using furnace annealing process at a temperature of 500 ºC with deposition time of 45 minutes.
Keyword: Thin film, Electrodeposition, Cu2ZnSnS4