Judul: Pengaruh Positioning Produk Terhadap Loyalitas Pelanggan di Momo Milk Bogor
Abstrak: Tujuan penelitian ini adalah mengidentifikasi karakteristik konsumen dan mengetahui pengaruh positioning produk terhadap loyalitas pelanggan. Variabel positioning dalam penelitian ini adalah atribut produk, manfaat produk, kategori produk, dan kompetitif produk. Metode analisis yang digunakan adalah analisis deskriptif dan regresi linear berganda. Berdasarkan hasil analisis deskriptif dapat diketahui bahwa karakteristik pelanggan Momo Milk (MM) dapat dipengaruhi oleh beberapa faktor diantaranya faktor budaya, sosial dan pribadi. Berdasarkan analisis regresi linear berganda dari hasil uji F dapat diketahui bahwa positioning berpengaruh signifikan secara bersama-sama terhadap loyalitas pelanggan. Hasil uji t menunjukan bahwa variabel kategori produk, kompetitif produk dan atribut produk berpengaruh secara signifikan positif terhadap loyalitas pelanggan sedangkan, manfaat produk tidak berpengaruh signifikan terhadap loyalitas pelanggan. Nilai R2 sebesar 0,503, menunjukan pengaruh yang diberikan oleh variabel positioning produk sebesar 51%.
Keyword: atribut produk, kategori produk, kompetitif produk, loyalitas pelanggan, positioning

Judul: Analisis Pengaruh Bauran Pemasaran Terhadap Kepuasan dan Loyalitas Konsumen Ultramilk Di Kota Bogor
Abstrak: Consumption of liquid milk in the city of Bogor has increased every years and provide lucrative business opportunities for milk producers. Ultramilk is one of the liquid milk products in packaging that is currently positioned as market leader. To become a market leader like Ultramilk, certainly needed a better and different marketing mix attributes from the competitors. Therefore, this study wants to know what kind of marketing mix attributes which gives the advantage of Ultramilk to affect customer satisfaction and loyalty. The processing of data analysis using a Structural Equation Model – Partial Least Square (SEM-PLS) method with SmartPLS 2.0 software. The results of studies using PLS can be concluded that only the product and price has a positive effect on customer satisfaction. Product, price, and place has a positive effect on customer loyalty. Satisfaction has a positive effect on customer loyalty.
Keyword: Ultramilk, satisfaction, partial least square, marketing mix, loyalty

Judul: Elektrodeposisi Film Tipis Semikonduktor Cu2ZnSnS4 (CZTS) pada Substrat Kaca ITO
Abstrak: Semiconductor Cu2ZnSnS4 (CZTS) thin film that can be used as absorber layers on solar cell module was made via electrodeposition method. CZTS thin film was electrodeposited on the surface of a silicate glass coated with a thin layer of indium tin oxide (ITO). Deposition process was done using potentiostatic mode at room temperature with a potential of 1.05 V for 30, 45, and 60 minutes, followed with annealing the film at 2 different temperatures, 500 ºC using furnace and 180 ºC using hot plate, both treatments for 45 minutes in N2/H2S atmosphere. The X-ray difractograms were analyzed using Match 2 program and showed that the CZTS thin films had kesterit crystalline structure, with a low percentage of CZTS phase. The thin film also contained secondary phases such as Cu2S, ZnS, and SnS. The obtained CZTS thin films had a thickness between 1.039 and 1.676 μm. Absorption study showed that the band gap energy of CZTS thin films which was annealed using furnace ranged from 1.50 to 1.52 eV, whereas that annealed using the hot plate was not observed. The band gap energy value showed that CZTS thin films can be used as sunlight absorber layers on solar cell. The formation of CZTS crystal film on this investigation was effectively performed using furnace annealing process at a temperature of 500 ºC with deposition time of 45 minutes.
Keyword: Thin film, Electrodeposition, Cu2ZnSnS4