Judul: Analisis Pengembangan Model Community Based Marketing pada UMKM Debitur KUR Mikro (Studi Kasus : BRI Unit Ciampea dan Sindang Barang, Bogor)
Abstrak: Community based marketing strategy is one of many strategies to decrease the non performing loan growth of BRI small loans by developing the mutually beneficial relationship with micro small and medium enterprise debtors which will be managed as a community. The purposes of this research are (1) to identify the implementation of BRI CBM strategy (2) to analyze the development of appropriate CBM model and (3) to recommend the CBM strategy implementation for maximum development of the micro small and medium enterprise community by BRI unit ciampea and sindang barang. Based on the research towards the micro small and medium enterprises with the non performing loan criteria, the result of descriptive statistical analysis produced the alternatives of CBM model development which consist of the meeting and training on production and operation, the bazaar and marketing tools provision, the training with monitoring and evaluation of financial and accounting, the upgrading or outbond to foster the entrepreneurial characters, and the information media provision to assist the business development. The most recommended CBM strategy priority is the training with monitoring and evaluation of financial and accounting.
Keyword: SME, Non Performing Loan, Community Based Marketing, BRI

Judul: Analisis Strategi Pemasaran Kredit Usaha Mikro Berbasis Marketing 3.0 di Kantor Cabang Mikro Ciawi Bogor
Abstrak: KCM Ciawi is one of the banks that extending the credit for Micro Small and Medium Enterprises. To extend the bussiness credit KCM Ciawi required to appropriately and has a good quality. The purpose of this research are (1) identified the Internal and external environment in KCM Ciawi (2) Analyze the strengths, weaknesses, opportunity, and threats in the marketing of micro bussiness credit product based on Marketing 3.0 in KCM Ciawi (3) Prepare the right alternative of Marketing Strategy based on Marketing 3.0 for daily activity in KCM Ciawi Branch's marketing division. The result of this research based on AHP analysis obtained seven best alternative strategy, that are keep the interest rates to remain competitive because competition is getting tougher (0223), Doing good mapping area to get the debtor the right target (0170), Strengthening the team work to deal with the development of credit increased effort (0169), Improving the capability of personnel (0.160), related regulations tightening credit guarantees (0157), Reinforce regulation to reduce the occurrence of fraud (0077) and Conduct in-depth investigation to assess the character and the debtor's business (0044).
Keyword: Marketing 3.0, Marketing strategy, Business credit

Judul: Evaluation of Influenza Antibody Titers in Serum and Egg Yolk of Layers Vaccinated with Influenza Vaccines.
Abstrak: Influenza belongs to the Orthomyxoviridae family which causes upper and lower respiratory tract infection. The aim of this study was to evaluate influenza-A specific antibody titers from serum and egg yolk of hens vaccinated with quadrivalent influenza vaccines. Three Hy-line Brown layers were vaccinated with quadrivalent influenza type A and B inactivated vaccines. Vaccination was carried out three times at a dose of 0.25 ml/chicken via the intramuscular route. The first vaccination was carried out at 24 weeks of age, then boosters were performed at 28 and 32 weeks of age. Serum and egg yolk were collected every week for 20 weeks since the first vaccination. Influenza A H3N2 and H1N1 antibody titers were determined using hemagglutination-inhibition (HI) test and agar-gel-precipitation (AGP) test. Influenza-A H3N2 and H1N1 specific antibodies were detected in both serum and egg yolk from the first to twenty weeks after the initial vaccination. Highest HI geometric mean titer (GMT) of H1N1 antibody reached 26.67 HIU at nine weeks post first vaccination (p.f.v), while H3N2 antibody reached 26 HIU at six weeks p.f.v. Our result showed that influenza antibodies can be produced in layers using quadrivalent vaccines and layer chickens are able to produce equivalent antibody levels for each influenza subtype.
Keyword: antibody, egg yolk, influenza, layer chickens, serum