Judul: Marketing Strategy Formulation for Ornamental Plants in Mekar Hurip Nursery Bogor
Abstrak: Tanaman hias merupakan produk tersier yang dipengaruhi oleh faktor trend yang berfluktuasi bergantung pada konsumsi masyarakat. Sejak pandemi, industri tanaman hias semakin prospektif dengan hadirnya pendatang baru juga peningkatan permintaan yang menjadi tantangan tersendiri. Mekar Hurip Nursery merupakan perusahaan tanaman hias sejak tahun 2001 di Kabupaten Bogor. Perusahaan ini mengalami kendala dari segi penjualan dan persaingan bisnis sehingga membutuhkan alternatif strategi pemasaran. Penelitian ini bertujuan mengidentifikasi faktor lingkungan internal dan eksternal serta merumuskan alternatif strategi pemasaran perusahaan. Analisis yang dilakukan dalam penelitian ini yaitu analisis deskriptif perusahaan, analisis matriks IFE dan EFE, dan analisis SWOT. Analisis SWOT penelitian didapatkan enam alternatif strategi pemasaran yaitu menciptakan produk khusus dengan bundling pricing strategy bagi konsumen loyal perusahaan, menambah model penjualan melalui B2B, peningkatan penggunaan periklanan berbayar secara online, memaksimalkan dukungan pihak pemerintah untuk menjangkau pasar lebih luas, menciptakan konten edukasi dan konten penjelasan produk yang bervariasi dan berkualitas, dan merekrut karyawan ahli bidang pemasaran dan melakukan pelatihan pemasaran.
Keyword: external factors, internal factors, SWOT matrix, marketing strategy, ornamental plants

Judul: Strategi Pemasaran Tanaman Hias (Kasus : I-Yon Orchid, Taman Anggrek Ragunan, Jakarta Selatan)
Abstrak: Potensi produk tanaman hias telah menjadi salah satu komoditas perdagangan internasional dan peluang ekspor produk tanaman hias Indonesia yang berperan dalam meningkatkan devisa negara Indonesia. I-Yon Orchid merupakan salah satu perusahaan tanaman hias yang ada di Jakarta yang perlu merumuskan strategi pemasaran guna memanfaatkan peluang tersebut sekaligus mengatasi permasalahan dalam penjualan produk yang cenderung berfluktuasi. Tujuan penelitian ini adalah identifikasi faktor internal dan eksternal, merumuskan strategi pemasaran dan menghasilkan perumusan strategi pemasaran dalam petak strategik. Alat analisis yang digunakan adalah Matriks SWOT dan Arsitektur Strategi. Matriks SWOT menghasilkan lima strategi dan arsitektur strategi menghasilkan program-program pemasaran yang dipetakan ke dalam rentang waktu dimulai dari Agustus 2017 hingga 2020 dan diplotkan per tahun.
Keyword: tanaman hias, matriks SWOT, arsitektur strategi

Judul: Thermal Characteristics and Dynamics of Tropical Cyclone over Western North Pacific Ocean: A Case Study of Typhoon Songda (Chedeng) 2011
Abstrak: The frequent occasion of Tropical Cyclone (TC) over Western North Pacific (WNP) Ocean lies from 10˚N to 26˚N and 121˚E to 170˚E. Sources of TC development come from warm ocean temperature where latent heat is released during condensation processes and subsequently concentrated in the boundary layer. Relative humidity at 850-700 hPa is responsible to produce the most intense storm. Meanwhile, weak vertical wind shear between 850-200 hPa is one of the dynamical factors that lead to the development of TC. Pressure level of 850-200 hPa is chosen to minimize the thermodynamic effect in the lower troposphere. Typhoon Songda (Chedeng in the Philippines) or TSC lasted from May 18th to 30th, 2011 and strengthened into powerful Super Typhoon stage between May 24th and 27th. Long curving track and the exhibition of all sequences of TC life cycle, TSC is then considered as an ideal case of TC. The objective of the study with case of TSC is to investigate the role of thermal characteristics and dynamics on TC intensity. The research is carried out by using Advanced Research of Weather Research and Forecasting model (WRF ARW model) version 3.3. Two domains are employed in the model. The first domain situate from 02˚N to 40˚N and 118˚E to 149˚E and cover spatial resolution () of 33.1 km. The second domain situate from 09˚N to 27˚N and 119˚E to 132˚E with of 11 km. Timestep of the model () is 120 seconds. The model is supported by the following physical parameterization, i.e., Yonsei University Scheme (YSU) in the boundary layer, Kain-Fritsch scheme (KF) in the cumulus, and WRF Single-Moment 3-class scheme in the microphysics. Initial meteorological condition prior to the formation of the cyclone is generated using WRF ARW standard-release model. Sensitivity of the model output is obtained from a selected single-parameter change scenarios, namely, 10 % to 20 % decrease and increase of wind shear initial data at 850-200 hPa, and by 10 % to 20 % decrease of relative humidity initial data at 850-700 hPa. The result showed that the negative correlations between wind shear and intensity are found in wind shear scenarios. Wind shears of 10 ms-1 which lead to strengthening of the wind intensity in the early period of Typhoon development are found in wind shear scenarios. The effect of wind shear changes on wind intensity is statistically significant in the 20 % wind shear scenarios. During mature stage, weak wind intensity occurred when wind shear increase as given in the WRF standard-release and the 20 % decreasing scenario. Different situation is found in the 20 % increasing scenario where wind shear tend to weak and lead to strong wind intensity at this stage. Meanwhile, the reduction of moisture supply at 850-700 hPa resulting from 20 % decreasing relative humidity play a major role in the weakening of wind intensity and reduces mechanical energy of the cycle process as much as 300 J kg-1.
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