Judul: Customer Satisfaction of Great-Based Medicines
Abstrak: Terdapat dua merek obat herbal siap minum yang menduduki posisi Top Brand di Indonesia, yaitu Tolak Angin dan Antangin. Meskipun Top Brand Index kedua merek ini berbeda, belum diketahui apakah kepuasan pelanggan, sebagai salah satu indikator yang mengindikasikan Top Brand, juga berbeda. Penelitian ini bertujuan untuk menganalisis dan membandingkan tingkat kepuasan pelanggan obat herbal merek Tolak Angin dan Antangin. Alat analisis yang digunakan dalam penelitian ini adalah analisis deskriptif, analisis Gap dan Uji T. Survey dilakukan secara daring dengan jumlah sampel penelitian sebanyak 80 responden. Hasil penelitian menunjukkan bahwa meskipun harapan pelanggan dan kinerja merek Tolak Angin dan Antangin tidak berbeda, kepuasan pelanggan Tolak Angin lebih tinggi dari pada kepuasan pelanggan Antangin. Penelitian ini menyarankan perusahaan dapat meningkatkan kinerja atribut rasa dingin, rasa hangat, rasa manis, aroma, varian, khasiat dan kegunaan, komposisi dikemasan, harga, ketersediaan produk dan iklan, karena kinerja atribut tersebut berada di bawah harapan pelanggan., Customer Satisfaction of Herbal-Based Medicinal. Supervised by ETRIYA There are two ready-to-drink herbal medicine brands that occupy the Top Brand positions in Indonesia, namely Tolak Angin and Antangin. Although the Top Brand Index of these two brands is different, it is not yet known whether customer satisfaction, as an indicator that indicates Top Brand, is also different. This study aims to analyze and compare the level of customer satisfaction of herbal medicines brand Tolak Angin and Antangin. The analytical tools used in this research are descriptive analysis, gap analysis and t-test. The survey was conducted online with a total sample of 80 respondents. The results showed that although customer expectations and performance of the Tolak Angin and Antangin brands were not different, Tolak Angin customer satisfaction was higher than Antangin customer satisfaction. This study suggests that companies can improve the performance of attributes of cold taste, warm taste, sweetness, aroma, variant, efficacy and usability, packaging composition, price, product availability and advertising, because the performance of these attributes is below customer expectations. Keywords: Brand Performance, Customer Expectations, Customer Satisfaction, Disconfirmation.
Keyword: Brand Performance, Customer Expectations, Customer Satisfaction, Disconfirmation

Judul: The Influence of Consumer Perception, Preference, Affective Attitude, Knowledge, and Experience on The Purchase Intention of Research-Based Herbal Medicines
Abstrak: Industri herbal dan jamu diperkirakan mengalami pertumbuhan yang pesat baik di pasar domestik maupun global. Akan tetapi masih banyak kendala yang dihadapi oleh pengguna obat herbal karena masih adanya obat-obat herbal yang mengandung Bahan Kimia Obat (BKO) dan klaim berlebih, selain itu penggunaan obat di masyarakat cenderung didominasi oleh obat kimia dibandingkan dengan obat herbal. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi, preferensi, sikap afektif, pengetahuan dan pengalaman terhadap niat membeli produk obat herbal berbasis riset di Kota Tangerang. Penentuan sampel dalam penelitian menggunakan probability sampling. Metode analisis yang digunakan yaitu analisis deskriptif dan PLS-SEM. Hasil penelitian menunjukkan bahwa preferensi dan sikap afektif meningkatkan niat beli produk obat herbal berbasis riset. Sedangkan persepsi, pengetahuan dan pengalaman tidak meningkatkan niat beli produk obat herbal berbasis riset. Penelitian ini menyarankan agar perusahaan meningkatkan preferensi dan sikap afektif konsumen dengan menjalin komunikasi dengan konsumen melalui konten promosi atau iklan dan mempertahankan atribut-atribut pada produk., The Influence of Consumer Perception, Preference, Affective Attitude, Knowledge, and Experience on The Purchase Intention of Research-Based Herbal Medicines. Supervised by ETRIYA The herbal medicine industry is expected to grow in both the domestic and global markets. However, there are still many obstacles faced by herbal drug users because there are still herbal medicines containing medicinal chemicals (MC) and excessive claims, besides that the use of drugs in society tends to be dominated by chemical drugs compared to herbal medicines. This study aims to analyze the influence of perceptions, preferences, affective attitudes, knowledge and experience on the intention to buy research-based herbal medicines in Tangerang City. Determination of the sample in the study using probability sampling method. The analytical method used is descriptive analysis and PLS-SEM. The results of the study show that preferences and affective attitudes increase the purchase intention of research-based herbal medicines. Meanwhile, perception, knowledge and experience did not increase the intention to buy research-based herbal medicines. This research suggests that companies increase consumer preferences and affective attitudes by establishing communication with consumers through promotional or advertising content and maintaining product attributes.
Keyword: Affective attitude, Perception, Preference, Purchase intention, Herbal medicine

Judul: Biology and ecology of the buffalo fly, haematobia exigua de meijere (diptera:muscidae)
Abstrak: The life history of the buffalo fly was observed at room temperature of 27°-29.5°C and at a relative humidity of 48-68 percent. The eggs hatched after 17-22 hours, with an average of 18 hours. First instar larvae measured 1.25 + 0.16 mm long and 0.27 + 0.037 mm wide. reach the second larval stage. It took 6-12 hours to the second instar larvae measured 2.676 +0.187 mm long and 0.353 +0.028 mm wide. The second instar took about 12-24 hours to reach the third larval stage. The third instar measured 6.833 + 0.189 mm long and 0.919 + 0.051 mm wide. It took about 2-3 days for the third instar to become pupae. Duration of the pupal stage was about 5-7 days before the adults emerged. Under laboratory condition, the buffalo fly completed its life cycle in 9.5 to 10.5 days, whereas under field condition it took 9-14 days with an average of 10.5 days. The growth ratio which was based on the measurements of the cephalo-pharyngeal skeleton of each instar was 1.797. The preoviposition period was 8-12 days and mating usually occurred on the 6th or 7th day. The longevity of the male was 29 days, whereas it was 32 days in the female. The range of egg production under laboratory condition was between 20-139 per female fly. The belly and hind legs of the carabao were the most preferred habitat either during cloudy and cool dry or shiny and warm day. When the weather was clear and the carabao was in the shade, the flies tended to be more distributed particularly on the shoulder, dewlap, back and horns. The carabaos had relatively fewer Musca sp. and Stomoxys calcitrans than cattle; never the less carabaos had a higher infestation of buffalo fly than cattle. Oviposition occured either during the day or night but the buffalo flies were more active during the night than in the day time. The effect of various lengths of exposure time of manure in relation to the oviposition was profound. observed, the maximum number of the buffalo flies was occurred when the dung was exposed for 30 minutes. With increasing time of exposure the number and variety of insects also increase. It was evident that Sepsidae and psychodidae were the most dominant insects emerging from the dung. The number of buffalo flies also increased with increasing
Keyword: