Judul: The Influence of Halal Label, Product, Price, Place and Promotion on Online Food Delivery Purchasing Decisions for Kopi Kenangan in Jabodetabek
Abstrak: Indonesia mengalami peningkatan produksi dan konsumsi kopi setiap tahunnya, mengakibatkan banyak munculnya kedai kopi atau coffee shop di Indonesia, terkhusus di Jabodetabek ketika persaingan meningkat sehingga ada online food delivery. Penelitian ini bertujuan untuk menganalisis pengaruh label halal dan marketing mix (produk, harga, tempat dan promosi) pada keputusan pembelian online food delivery Kopi Kenangan di Jabodetabek. Metode yang digunakan adalah Structural Equation Modeling Partial Least Square (SEM PLS). Berdasarkan hasil penelitian diperoleh variabel label halal, produk, tempat dan promosi berpengaruh terhadap keputusan pembelian produk kopi kenangan. Sedangkan variabel harga tidak berpengaruh pada keputusan pembelian produk kopi kenangan. via online food delivery di Jabodetabek., Indonesia experiences an increase in coffee production and consumption every year. This has resulted in the emergence of many coffee shops or coffeeshops in Indonesia, especially in Jabodetabek which is increasing competition so there is online food delivery. This research aims to determine the influence of the halal label and marketing mix (product, price, place and promotion) on online food delivery purchasing decisions for Kopi Kenangan in Jabodetabek. The method used is Structural Equation Modeling Partial Least Square (SEM PLS). Based on the research results obtained, the variables halal label, product, place and promotion influence the decision to purchase memorable coffee products. Meanwhile, the price variable has no effect on the decision to purchase Kopi Kenangan products via online food delivery orders in Jabodetabek.
Keyword: halal label, marketing mix, online food delivery, purchase decision

Judul: Determinants of Consumer Decisions to Buy Halal MUI Labeled Coffee Shop Products in Bogor City.
Abstrak: Perkembangan industri halal saat ini mengalami kemajuan yang sangat pesat, termasuk pertumbuhan industri makanan dan minuman yang menyasar konsumen muslim. Hal ini didukung oleh peningkatan populasi Muslim di dunia. Kopi merupakan salah satu minuman yang digemari diseluruh dunia, termasuk di Indonesia. Perubahan gaya hidup masyarakat yang mengarah pada budaya minum kopi di coffee shop mulai mengalami peningkatan berbanding lurus dengan adanya peningkatan konsumsi kopi di Indonesia. Kalangan masyarakat baik remaja maupun orang dewasa mulai gemar untuk datang ke coffee shop untuk menikmati kopi dan menu coffee shop lainnya. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi keputusan konsumen membeli produk coffee shop berlabel halal di Kota Bogor. Metode yang digunakan dalam penelitian ini yaitu analisis deskriptif dan analisis regresi logistik. Hasil penelitian menunjukkan bahwa faktor-faktor yang memengaruhi keputusan konsumen membeli produk coffee shop berlabel halal di Kota Bogor secara signifikan dipengaruhi oleh religiusitas, harga, dan fasilitas., The development of halal industry is currently experiencing very rapid progress, including the growth of the food and beverage industry which targets Muslim consumers. This is supported by the increasing of Muslim population in the world. Coffee is one of favorite drinks around the world, Indonesia included. People's lifestyle changes that lead to a culture of drinking coffee in coffee shops have begun to increase in parallel with the increase in coffee consumption in Indonesia. The community, both teenagers and adults, is starting interested in to come to the coffee shop to enjoy coffee and other coffee shop’s menus. The purpose of this research is to analyze factors that affecting consumers’s decisions to buy halal labeled coffee shop products in Bogor City. This research used descriptive analysis and logistic regression analysis methods. The results show that the factors that significantly affect consumer decisions to buy halal labeled coffee shop products in Bogor City are religiosity, price, and facilities.
Keyword: regresi logistik, coffee shop, keputusan konsumen, Kota Bogor, label halal

Judul: Embriogenesis ikan buta (Astyanax fasciatus)
Abstrak: Ikan buta Astyanax fasciatus adalah spesies ikan unik dari famili Characidae yang menempati perairan dalam gua di Wilayah La Cueva Chica-San Luis Potasi-Mexico. Ikan ini memiliki mata yang tereduksi (Blind Cavefish) dan warna kulit merah muda, pucat serta mengkilap.
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