Judul: Perilaku Penggunaan Produk Day Cream Rumput Laut: Analisis Model AIDA dan CRI.
Abstrak: Day cream products are widely used by women. One of the marine resources that can be basic ingredient used is seaweed. The purpose of this study is to analyze the behavior of the use of seaweed day cream products through the analysis of the AIDA models and CRI. This study uses cross-sectional design study, involving 100 female contohts were selected by convenience techniques. Results of this study showed that almost all sample tended innovative personality (84%). Level of awareness, interest, and desire in the sample pretty good but many sample who do not use day cream seaweed products.In addition, there is a significant positive relationship between the interest of awareness (0.413, p <0.01) and desire (0.242, p <0.05), with the interest of desire (0.365, p <0.01), as well as desire in the action (0.305, p <0.01). Other results showed no relationship between awareness and interest with action of the measures in this study. Based on the analysis of Customer Response Index (CRI) is 7.99 percent. This suggests that seaweed day cream product has not been effective in the community.
Keyword: seaweed, day cream, CRI, AIDA

Judul: Analisis Minat Beli Produk Day Cream Berbahan Baku Rumput Laut: Pendekatan Theory of Planned Behavior
Abstrak: Seaweed is one of the marine resources were overflow and widely used is day cream. One of seaweed day cream product that was in the market that is seaweed day cream from IPB development results that are sold in Serambi Botani. The purpose of this research is to examine the effect of the Theory of Planned Behavior (TPB) that is attitudes, subjective norms, and behavioral control toward intention to buy seaweed day cream. This research used cross-sectional study design wich involved 400 female students that selected randomly. The student attitude on seaweed day cream product belong in the moderate category (74.0%), but the subjective norm (60.8%) and behavioral control (73.0%) belong to the less category, and more than half of students (75.2%) are not interested to intention to buy the product. The result showed that all three components of TPB (attitude, subjective norm, and behavioral control), origin, and mother's occupation significant and positively correlated and influential on intention to buy.
Keyword: subjective norm, seaweed day cream, intention to buy, behavioral control, attitude

Judul: Infeksi Virus Parainfluenza Pada Anjing
Abstrak: Virus parainfluenza anjing termasuk famili Paramyxoviridae, berbentuk pleomorf dengan ukuran bervariasi (bergaris tengah antara 100-500 nm), berpembungkus peka ether, berisi genom RNA dan secara serologis mempunyai kesamaan dengan virus SV-5 kera; dikenak sebagai salah satu kausa penting dari sindrom "kennel cough". Infeksinya dapat mengenai anjing semua umur yang belum pernah terinfeksi atau mendapatkan vaksinasi mengakibatkan gejala klinis ringan yang terbatas pada traktus respirasi atu infeksi yang secara klinis tidak memperlihatkan gejala nyata. Gejala klinis yang nampak setelah masa inkubasi (1-5 hari) terlewati berupa batuk yang tidak berat selama beberapa hari, berbagai tingkat tonsilitis dan pharyngitis dan kadang-kadang ditemukan kenaikan temperatur rektal antara 1-2 derajat C dari temperatur normal rat-rata. Anjing terinfeksi mengandung virus pada traktus respirasi bagian atas dan bawah serta limfonoduli sampai hari ke 9 setelah infeksi. Penyebaran virus antar anjing terjadi secara aerogen.
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