Judul: Analisis ekuitas merek (brand equity) pada produk kembang gula lunak (chewy candy) rasa buah di Kota Bogor
Abstrak: Indonesia dipandang sebagai salah satu negara dengan penyerapan produk confectionary (kembang gula dan coklat) terbesar di region Asia. Pasar confectionary di Indonesia mencapai nilai US $ 286,9 pada tahun 2001 dan menjadikan Indonesia salah satu bagian penting dalam perdagangan tersebut. Penjualan sebesar itu hanya bisa disaingi oleh Australia, China, India, Jepang, dan Korea Selatan. Kecenderungan pasar yang besar ini masih akan menjadikan Indonesia sebagai pemain penting sampai 10 tahun ke depan. Khusus untuk produk kembang gula lunak (chewy candy), perkembangan nilai penjualan di pasar kembang gula menurut catatan food journal tahun 2008 berada dalam posisi kedua secara over all market setelah produk kembang gula keras (hard candy) Perusahaan yang ingin bertahan dan memenangkan persaingan yang ketat dalam bisnis, sangat perlu mengetahui kondisi ekuitas mereknya. Ekuitas merek (brand equity) adalah seperangkat aset dan liabilitas merek yang terkait dengan suatu merek, nama, simbol yang mampu menambah atau mengurangi nilai yang diberikan oleh sebuah produk atau jasa baik pada perusahaan maupun pada pelanggan. Brand equity merupakan aset yang dapat memberikan nilai tersendiri di mata konsumen dan dapat mempengaruhi rasa percaya diri konsumen dalam pengambilan keputusan pembelian atas dasar pengalaman masa lalu dalam penggunaan.
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Judul: Analisis Ekuitas Merek Produk Bubur Bayi Kemasan di Kota Bogor
Abstrak: The rapid development of modern and sophisticated food technology support the emergence of the industrial packaged baby food. Various types and brands of packaged baby food on the market make the brands competition becomes so tight that manufacturers need to know the position of their brand name. The purpose of this study is to measure and analyze brand equity of packaged baby food in Bogor by measuring the level of brand awareness, brand associations, perceived quality, and loyalty. The method used in this research is descriptive analysis method, Cochran Test, Importance Performance Analysis (IPA), and Brand Switching Pattern Matrix. The result of analysis showed that Nestle Cerelac is the superior brand on the element of brand awareness because it is on the top of the top of mind category and on the element of brand association it has the highest brand image associations forming. The quality perception analysis showed that all the perceived quality of brands get the same value. While on the element of loyalty, the strongest brand is Promina brand because it has the largest percentage of committed buyer and the smallest amount of the switcher . Based on the the four elements analysis of brand equity can be concluded that Nestle Cerelac is the brand with the strongest brand equity.
Keyword: brand switching pattern matrix., importance performance analysis (IPA), cochran test, brand equity, packaged baby food, Bogor Agricultural University (IPB)

Judul: Hamiltonian formulation for linear waves motion in two layers fluid
Abstrak: The surface wave could be considered as a wave that separates two fluids, namely water and air. Based on this assumption, it is introduced the interfacial wave, a wave between two layers of fluid with different density. The formulation of interfacial waves motion begins with deriving the base equation of irrotational ideal fluid. Furthermore, according to irrotational fluid assumption, the base equation can be stated in velocity potential. In this derivation, the fluids domain is assumed to be restricted by rigid lid boundary conditions, both at the upper and lower limit. Therefore, the interfacial waves motion can be explained in a hamiltonian formulation. In the hamiltonian formulation, total energy is defined as the sum of kinetic and potential energy. The hamiltonian system is obtained from reduction of kinetic energy by using the Dirichlet Neumann Operator. The resulted kinetic energy equation is nonlinear. Therefore, this form is linearized by first part of the Taylor expansion. This linearization gives a dispersion relation of linear wave. Based on this dispersion relation, the phase speed of the linear wave depends on the density ratio of the two layers fluid.
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