Judul: Analisis Strategi Pemasaran UMKM Telur Asin Rahayu Babat - Lamongan
Abstrak: The micro, small and medium enterprises of salted egg “Rahayu” is the one of business with excellent products in Lamongan, East Java Province. The best quality of organic raw materials from wild ducks into the benefits of these products so that they can be accepted by the market. This research aims to (1) Identify the characteristics of consumer micro, small, and medium enterprise of TAR current, (2) Identify the stage of the consumer purchase decision micro, small and medium enterprise of TAR, (3) Analyze internal and external environmental factors on micro, small and medium enterprise of TAR, (4) Recommend appropriate marketing strategies for sale on micro, small and medium enterprise of TAR. Based on the result obtained from IFE Matrix (3,336) and EFE Matrix (3,168), the position on Matrix IE is in cell I, with the type of “Grow and Build” strategy. The main strategies recommended alternative is to maintaining good relationships with customers and suppliers of raw materials.
Keyword: stage of consumer purchases, salty egg, marketing strategy, consumer characteristics, analytical hierarchy process (AHP)

Judul: Strategi Pemasaran pada UMKM Rendang Uni Tutie Kota Depok
Abstrak: Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran yang sangat strategis dan penting dalam pembangunan ekonomi nasional. Kontribusi UMKM terhadap perekonomian Indonesia dapat dilihat dari berbagai aspek, antara lain pertumbuhan pada PDB nasional serta mengurangi angka pengangguran dengan menyerap tenaga kerja. Rendang Uni Tutie merupakan salah satu UMKM yang berada pada sektor industri makanan dan minuman dengan memproduksi rendang siap saji dalam kemasan. Tujuan dari penelitian ini adalah untuk mengidentifikasi faktor lingkungan eksternal dan lingkungan internal yang memengaruhi perusahaan, merumuskan alternatif strategi pemasaran, dan menentukan strategi pemasaran terbaik Rendang Uni Tutie. Metode yang digunakan dalam penelitian ini adalah matriks IFE, matriks EFE, matriks SWOT, dan matriks QSP. Berdasarkan analisis matriks IE, Rendang Uni Tutie memiliki kondisi lingkungan internal yang kuat dan lingkungan eksternal yang sedang sehingga berada pada sel IV yaitu posisi tumbuh dan membangun. Terdapat lima alternatif strategi pemasaran yang berdasarkan hasil matriks SWOT. Prioritas strategi yang dihasilkan dari matriks QSP adalah meningkatkan peran tenaga pemasar dengan memanfaatkan kemajuan teknologi., Small, Micro, Medium Enterprises (SMME) has a very strategic and important role in national economic growth. The contribution of SMME to Indonesian economy can be viewed from various aspects, such as growth of national GDP and reducing unemployment with absorb labor by large number. Rendang Uni Tutie is one of food and beverage sector in SMME that produce readyto-eat rendang in vacuum packed. The purpose of this research are to identify the external and internal factors that affecting the company, formulate marketing alternatif strategies, and recommend marketing priorities strategies of Rendang Uni Tutie. The methods used in this research is the IFE matrix, EFE matrix, SWOT matrix, and QSP matrix. Based on IE matrix analysist, Rendang Uni Tutie has strong internal and medium external environment located in cell IV, which means in growth and build position. There are five alternatif marketing strategies that formulated form the SWOT matrix. The priority strategy is increase the marketers by taking of technology advances.
Keyword: IE matrix, marketing, QSPM, ready-to-eat rendang, SWOT matrix

Judul: Hybrid solar cells of ZnO nanoparticles/chlorophyll was modified metal ions (Zn2+ and Cu2+ )
Abstrak: Zinc Oxide (ZnO) is a n-type semiconductor with a wide the energy band (Band Gap) is 3.37 eV at room temperature and 3.34 eV at low temperature with a large exiton binding energy is 60 meV. ZnO has been synthesized by hydrothermal method, resulting in a decrease in particle size over the duration of the hydrothermal changes. Crystallographic structure of ZnO were characterized using XRD, has shown the characteristic pattern of a hexagonal wurtzite structure, the crystallite size increases to changes in particle size. Changes in particle size has also led to a change in the absorption peak of ZnO as has been demonstrated posted under test using the optical properties of UV-Vis spectrophotometer. Changes of this uptake has also led to changes in the energy band gap, which increases its band gap energy of the particle size. In electronic applications, especially in solar cells. Chlorophyll is considered less effective, because of their very nature are easily degraded as a result of several reactions which are acid, lighting and temperature. The results of the stability test using a halogen lamp 34 W/m2 for 5 hours, that the substitution of chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form more stable than natural chlorophyll. The characterization of the optical properties, the combination of ZnO / chlorophyll in the form of hybrid films has led to a shift in the absorption region of ZnO becomes more widely from the UV to Visible. ZnO/chlorophyll has absorption range of 350-515 nm, ZnO / Zn-feofitin 332-401 nm and 332-632 nm for Cu-feofitin. The combination of ZnO/chlorophyll and CuSCN as a solid electrolite in hybrid solar cell, a modified chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form a more stable I-V curve. It is characterized by its fill factor value greater than natural chlorophyll. Nevertheless, solar cells with natural chlorophyll has been able to produce higher efficiency values of chlorophyll were substituted.
Keyword: Hydrothermal, ZnO/Chlorophyll modified, Hybrid Solar Cell