Judul: Analisis elemen-elemen ekuitas merek biskuit bayi milna dan implikasinya pada bauran pemasaran perusahaan : kasus: PT. Sanggiang Perkasa Cabang Bogor
Abstrak: Pangan merupakan kebutuhan utama manusia selain sandang dan papan. Pemenuhan pangan bergizi harus dimulai semenjak bayi, salah satunya adalah dengan pemberian ASI. Tetapi dengan bertambahnya aktivitas bayi, bayi memerlukan makanan tambahan lain selain yag didapatnya dari ASI. Salah satunya adalah bubur bayi kemasan yang dijual di pasaran yang merupakan hasil olahan teknologi. Perkembangan teknologi yang semakin canggih dan modern menyebabkan konsumsi terhadap bubur bayi kemasan meningkat yang menyebabkan banyak produsen yang memasuki industri tersebut. Salah satu perusahaan yang bergerak dalam industri ini adalah PT Sanghiang Perkasa. Seiring dengan perkembangan zaman dan semakin banyaknya perusahaan yang masuk industri ini, maka PT Sanghiang Perkasa melakukan perubahan terhadap kemasannya. Hal ini menyebabkan terjadinya fluktuasi pendapatan penjualan pada Bulan Januari 2004 sampai Januari 2005. Karena itulah untuk dapat mengetahui bagaimana ekuitas merek dari PT Sanghiang Perkasa setelah merubah gambar kemasannya, perlu dilakukan analisis terhadap ekuitas merek yang dimilikinya yaitu dari segi brand awareness, brand association, brand perceived quality, dan brand loyalty. Tujuan dari penelitian ini adalah untuk mengetahui ekuitas merek dari biskuit bayi Milna, Nestle, Farley, dan Promina, dan juga untuk menganalisis strategi pemasaran bagi biskuit bayi merek Milna yang sesuai dengan hasil dari analisis ekuitas merek. Penelitian dilakukan di Kota Bogor pada Bulan April-Mei 2005, dengan teknik pengnambilan sampel berupa judgement sampling. Untuk elemen ekuitas merek yang pertama yaitu brand awareness, didapatkan bahwa biskuit bayi merek Milna menempati posisi tertinggi pada tingkat top of mind yaitu sebesar 71 persen. Sedangkan untuk merek lainnya yaitu merek Nestle, Farley, dan Promina, masing-masing mendapatkan persentase untuk posisi top of mind sebesar 8 persen, 15 persen, dan 6 persen. Alasan Milna dapat menempati urutan teratas dalam tingkat top of mind ini adalah karena sebagian besar responden sedang menggunakan merek tersebut yang berarti bahwa ada hubungan posistif antara merek yang paling diingat dengan merek yang sedang dikonsumsi. Untuk tingkatan brand awareness lainya yaitu brand recall, persentase terbesar dimiliki oleh Promina. Sedangkan untuk brand recognition Farley dan Nestle mendapatkan persentase yang sama yaitu sebesar ..dst
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Judul: Analisis Ekuitas Merek Produk Bubur Bayi Kemasan di Kota Bogor
Abstrak: The rapid development of modern and sophisticated food technology support the emergence of the industrial packaged baby food. Various types and brands of packaged baby food on the market make the brands competition becomes so tight that manufacturers need to know the position of their brand name. The purpose of this study is to measure and analyze brand equity of packaged baby food in Bogor by measuring the level of brand awareness, brand associations, perceived quality, and loyalty. The method used in this research is descriptive analysis method, Cochran Test, Importance Performance Analysis (IPA), and Brand Switching Pattern Matrix. The result of analysis showed that Nestle Cerelac is the superior brand on the element of brand awareness because it is on the top of the top of mind category and on the element of brand association it has the highest brand image associations forming. The quality perception analysis showed that all the perceived quality of brands get the same value. While on the element of loyalty, the strongest brand is Promina brand because it has the largest percentage of committed buyer and the smallest amount of the switcher . Based on the the four elements analysis of brand equity can be concluded that Nestle Cerelac is the brand with the strongest brand equity.
Keyword: brand switching pattern matrix., importance performance analysis (IPA), cochran test, brand equity, packaged baby food, Bogor Agricultural University (IPB)

Judul: Hybrid solar cells of ZnO nanoparticles/chlorophyll was modified metal ions (Zn2+ and Cu2+ )
Abstrak: Zinc Oxide (ZnO) is a n-type semiconductor with a wide the energy band (Band Gap) is 3.37 eV at room temperature and 3.34 eV at low temperature with a large exiton binding energy is 60 meV. ZnO has been synthesized by hydrothermal method, resulting in a decrease in particle size over the duration of the hydrothermal changes. Crystallographic structure of ZnO were characterized using XRD, has shown the characteristic pattern of a hexagonal wurtzite structure, the crystallite size increases to changes in particle size. Changes in particle size has also led to a change in the absorption peak of ZnO as has been demonstrated posted under test using the optical properties of UV-Vis spectrophotometer. Changes of this uptake has also led to changes in the energy band gap, which increases its band gap energy of the particle size. In electronic applications, especially in solar cells. Chlorophyll is considered less effective, because of their very nature are easily degraded as a result of several reactions which are acid, lighting and temperature. The results of the stability test using a halogen lamp 34 W/m2 for 5 hours, that the substitution of chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form more stable than natural chlorophyll. The characterization of the optical properties, the combination of ZnO / chlorophyll in the form of hybrid films has led to a shift in the absorption region of ZnO becomes more widely from the UV to Visible. ZnO/chlorophyll has absorption range of 350-515 nm, ZnO / Zn-feofitin 332-401 nm and 332-632 nm for Cu-feofitin. The combination of ZnO/chlorophyll and CuSCN as a solid electrolite in hybrid solar cell, a modified chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form a more stable I-V curve. It is characterized by its fill factor value greater than natural chlorophyll. Nevertheless, solar cells with natural chlorophyll has been able to produce higher efficiency values of chlorophyll were substituted.
Keyword: Hydrothermal, ZnO/Chlorophyll modified, Hybrid Solar Cell