Judul: Strategi Pemasaran Wana Wisata Kartini Mantingan Kabupaten Rembang Jawa Tengah
Abstrak: Wana Wisata Kartini Mantingan terletak di Kabupaten Rembang dengan menawarkan konsep hutan wisata yang menarik. Perkembangan usaha wisata menuntut usaha Wana Wisata untuk mengembangkan dan memasarkan produk atau jasa yang dibutuhkan telah tersedia dan tentunya berbeda dari para pesaingnya. Penelitian ini bertujuan untuk menyusun alternatif strategi pemasaran yang tepat untuk dijalankan oleh Wana Wisata Kartini Mantingan dalam upaya mempertahankan dan meningkatkan posisi pasar. Data yang digunakan adalah data primer dan data sekunder. Analisis data yang digunakan untuk mengkaji lingkungan internal dengan matriks IFE dan lingkungan eksternal dengan matriks EFE. Kedua matriks tersebut digunakan dalam matriks IE yang bertujuan untuk melihat posisi perusahaan saat ini. Adapun perumusan alternatif strategi dilakukan dengan analisis SWOT. Pengambilan keputusan dalam perumusan strategi menggunakan analisis matriks QSPM. Hasil perhitungan matriks IFE diperoleh total skor sebesar 2,662 yang menunjukkan bahwa Wana Wisata Kartini Mantingan secara organisasi internal dapat dikatakan dalam kondisi rata-rata dan mampu memanfaatkan kekuatan yang dimiliki serta menutupi kelemahan dengan baik. Sedangkan hasil perhitungan matriks EFE menghasilkan skor sebesar 2,543 mengindikasikan bahwa respon yang diberikan Wana Wisata Kartini Mantingan kepada eksternal tergolong sedang dalam menjalankan strategi untuk menarik keuntungan dari peluang dan menghindari ancaman. Berdasarkan matriks QSPM yang memetakan empat alternatif strategi diantaranya : strategi SO, strategi ST, strategi WO, dan strategi ST. Strategi SO terpilih sebagai strategi terbaik dengan total bobot skor tertinggi yaitu 6,905. Strategi ini berupa mempertahankan posisi sebagai tempat wisata yang memiliki SDA potensial, lokasi strategis dan mudah dijangkau sekaligus mengikutsertakan dan bekerjasama dengan masyarakat sekitar dalam mengembangkan “kampung wisata alam, budaya dan pendidikan”.
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Judul: Studi kelayakan pengelolaan Wana Wisata Kartini Mantingan Kabupaten Rembang Jawa Tengah
Abstrak: Forest is a natural resource that has a strategic role. Therefore it has to be optimally managed such as by developing a recreation area. WWKM is one of recreation area in Rembang formerly managed by KPM Mantingan and later managed by KBM JLPL. Revenue and cost have to be pointed out in developing WWKM to determine the business feasibility This study analyze visitor characteristic and analyze WWKM business feasibility. Methods used in this study are calculate and analyze using NPV, BCR, and IRR criteria; calculate the payback period and sensitivity analysis. WWKM visitor’s characteristics are female visitors 53%, visitors from Rembang 45%, visitors with high school educated are 50%, self-employed visitors 32%, visitors with income from Rp 500.000 – Rp 1000.000 are 25%, visitors think that the ticket price is average 44%. Visitors satisfy with existing facilities 54% and visitors expected more game facilities are 38,346%. Based on feasibility analysis and taken from the entire investment with NPV Rp 223.397.974, BCR 1.117 and IRR 16.985% indicate that WWKM was an appropriate business before it was runned by KBM JLPL. It also a valuable business under KBM JLPL management with NPV Rp. 774.737.902, BCR of 1.572 and IRR of 47.697%. In fourth year ( 3 years and 8 months ) this project has refund its investment. This project is more sensitive to income decrease than cost increase. If expense raise to 58% will cause a negative NPV (Rp 11.177.040) and the NPV will down to (Rp 13.274.654) if revenue decrease to 37%.
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Judul: Characterizations of low alloy steel sae 4422  plated with chromic acid (Cro3)
Abstrak: Characterizations of low alloy steel SAE 4422 plated with chromic acid (CrOrO3) was use Optical Microscopy (OM), Scanning Electron Microscopy (SEM), X-Ray Diffraction (XRD), RD),Energy Dispersive Analysis of X-Ray (EDAX), Hardness Test and Roughness Test. Microstructures analysis exhibits cracks and grain boundaries microcracks as a characteristics of chrome metal found at plating metal. Perlite and Ferrite as grains of steel found at base metal with grain boundaries around it. Phase analysis of plating metal appropriate to chrome metal with lattice constant (a) is 2.559 Å and phase analysis of base metal appropriate to iron ferrite with lattice constant (a) is 3.318 Å. Both plating and base metal have cubic system. Chemical analysis of plating metal at surface section exhibits that cracks area have highest value of carbon element compare with grains and grains boundaries area. While chemical analysis of base metal at cross section exhibits that perlite have highest value of carbon element compare with ferrite and grain boundaries. The hardness value of plating metal at surface section and cross section are 753 and 637 VHN. While, the hardness value of base metal and interface area at cross section are 205 and 373 VHN. The roughness value at measurement points of chrome surface for as received sample are 0.445 μm. Observation used Optical Microscopy and Scanning Electron Microscopy exhibits surface irregularities combine to form surface texture of plating metal at surface section.
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