Judul: Price Fairness Perception on Customer Satisfaction and Loyalty of Medicinal and Aromatic Plant Products
Abstrak: Peningkatan harga produk berbahan tanaman obat dan aromatik (TOA) sejak pandemi Covid-19 memicu segmen pelanggan mempersepsikan harga produk TOA terlalu tinggi dan tidak wajar. Penelitian ini bertujuan untuk menganalisis persepsi kewajaran harga terhadap kepuasan dan loyalitas pelanggan. Penelitian ini mengumpulkan data secara daring dari 191 responden di Jabodetabek yang pernah membeli dan mengonsumsi produk TOA secara rutin. Penelitian dilaksanakan pada bulan April hingga Juli 2023. Data penelitian diolah menggunakan Structural Equation Modeling - Partial Least Square (SEM-PLS) dan analisis multigrup. Hasil penelitian ini menunjukkan bahwa referensi harga berpengaruh positif signifikan terhadap kewajaran harga produk TOA. Sementara kewajaran harga berpengaruh positif signifikan terhadap kepuasan dan loyalitas pelanggan produk TOA secara langsung. Kepuasan pelanggan juga memediasi pengaruh kewajaran harga terhadap loyalitas pelanggan secara positif signifikan. Hasil penelitian ini juga menunjukkan bahwa reputasi merek melemahkan pengaruh kewajaran harga terhadap kepuasan pelanggan. Penelitian ini juga membuktikan terdapat perbedaan yang signifikan pada pengaruh kewajaran harga terhadap kepuasan pelanggan produk TOA antara kelompok pelanggan dengan kepercayaan terhadap jenis pengobatan yang berbeda dan tujuan konsumsi yang berbeda., The increase in prices of medicinal and aromatic plant (MAP) products since the Covid-19 pandemic has triggered the customer segment to perceive the price of MAP products as too high and unfair. This study aimed to analyze the perception of price fairness on customer satisfaction and loyalty. This study collected data from 191 online respondents in Jabodetabek who had bought and consumed MAP products regularly. The research was conducted from April to July 2023. The research data were processed using Structural Equation Modeling - Partial Least Square (SEM-PLS) and multigroup analysis. The results of this study showed that the reference price has a significant positive effect on the fairness of MAP product prices. Meanwhile price fairness has a significant positive effect on customer satisfaction and loyalty of MAP products directly. Customer satisfaction also mediates the effect of price fairness on customer loyalty in a significant positive way. The results also showed that brand reputation weakens the effect of price fairness on customer satisfaction. This study also proved that there are significant differences in the effect of price fairness on customer satisfaction of MAP products between customer groups with different types of trust on treatment preference and different purpose of consumption.
Keyword: Produk TOA, Kewajaran Harga, Kepuasan, Loyalitas, SEM-PLS

Judul: The Influence of Consumer Perception, Preference, Affective Attitude, Knowledge, and Experience on The Purchase Intention of Research-Based Herbal Medicines
Abstrak: Industri herbal dan jamu diperkirakan mengalami pertumbuhan yang pesat baik di pasar domestik maupun global. Akan tetapi masih banyak kendala yang dihadapi oleh pengguna obat herbal karena masih adanya obat-obat herbal yang mengandung Bahan Kimia Obat (BKO) dan klaim berlebih, selain itu penggunaan obat di masyarakat cenderung didominasi oleh obat kimia dibandingkan dengan obat herbal. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi, preferensi, sikap afektif, pengetahuan dan pengalaman terhadap niat membeli produk obat herbal berbasis riset di Kota Tangerang. Penentuan sampel dalam penelitian menggunakan probability sampling. Metode analisis yang digunakan yaitu analisis deskriptif dan PLS-SEM. Hasil penelitian menunjukkan bahwa preferensi dan sikap afektif meningkatkan niat beli produk obat herbal berbasis riset. Sedangkan persepsi, pengetahuan dan pengalaman tidak meningkatkan niat beli produk obat herbal berbasis riset. Penelitian ini menyarankan agar perusahaan meningkatkan preferensi dan sikap afektif konsumen dengan menjalin komunikasi dengan konsumen melalui konten promosi atau iklan dan mempertahankan atribut-atribut pada produk., The Influence of Consumer Perception, Preference, Affective Attitude, Knowledge, and Experience on The Purchase Intention of Research-Based Herbal Medicines. Supervised by ETRIYA The herbal medicine industry is expected to grow in both the domestic and global markets. However, there are still many obstacles faced by herbal drug users because there are still herbal medicines containing medicinal chemicals (MC) and excessive claims, besides that the use of drugs in society tends to be dominated by chemical drugs compared to herbal medicines. This study aims to analyze the influence of perceptions, preferences, affective attitudes, knowledge and experience on the intention to buy research-based herbal medicines in Tangerang City. Determination of the sample in the study using probability sampling method. The analytical method used is descriptive analysis and PLS-SEM. The results of the study show that preferences and affective attitudes increase the purchase intention of research-based herbal medicines. Meanwhile, perception, knowledge and experience did not increase the intention to buy research-based herbal medicines. This research suggests that companies increase consumer preferences and affective attitudes by establishing communication with consumers through promotional or advertising content and maintaining product attributes.
Keyword: Affective attitude, Perception, Preference, Purchase intention, Herbal medicine

Judul: Elektrodeposisi Film Tipis Semikonduktor Cu2ZnSnS4 (CZTS) pada Substrat Kaca ITO
Abstrak: Semiconductor Cu2ZnSnS4 (CZTS) thin film that can be used as absorber layers on solar cell module was made via electrodeposition method. CZTS thin film was electrodeposited on the surface of a silicate glass coated with a thin layer of indium tin oxide (ITO). Deposition process was done using potentiostatic mode at room temperature with a potential of 1.05 V for 30, 45, and 60 minutes, followed with annealing the film at 2 different temperatures, 500 ºC using furnace and 180 ºC using hot plate, both treatments for 45 minutes in N2/H2S atmosphere. The X-ray difractograms were analyzed using Match 2 program and showed that the CZTS thin films had kesterit crystalline structure, with a low percentage of CZTS phase. The thin film also contained secondary phases such as Cu2S, ZnS, and SnS. The obtained CZTS thin films had a thickness between 1.039 and 1.676 μm. Absorption study showed that the band gap energy of CZTS thin films which was annealed using furnace ranged from 1.50 to 1.52 eV, whereas that annealed using the hot plate was not observed. The band gap energy value showed that CZTS thin films can be used as sunlight absorber layers on solar cell. The formation of CZTS crystal film on this investigation was effectively performed using furnace annealing process at a temperature of 500 ºC with deposition time of 45 minutes.
Keyword: Thin film, Electrodeposition, Cu2ZnSnS4