Judul: Analisis strategi pemasaran UKM Elsari Brownies and Bakery di Kota Bogor, Jawa Barat
Abstrak: Issue of Equation gender trigger the woman to work out of home like man. As a result woman only has a few time to do homework like cooking. Therefore, practical food that has high nutrition was needed. Brownies is a practical food and also has high nutrition so that can be consumed in a breakfast and also in a pleasure time. One of company that produce brownies in Bogor is Elsari Brownies and Bakery. This company produce brownies since 2003. Total of Elsar Brownies and Bakery sale always increase every year till 2009. In that year Elsari could reach highest sale. After that moment, Elsari Brownies and Bakery never reach high sale target like before. Thus need marketing analysis of degradation sale of Elsari Brownies and Bakery. Analytical Hierarchy Process is a best analysis method to choose priority of some alternative.
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Judul: Analisis Strategi Pemasaran Brownies dan Bolu Lapis Bogor Sangkuriang Pada CV Agrinesia Bogor, Jawa Barat
Abstrak: CV Agrinesia is a company that produces layered brownies and cake as souvenirs typical of Bogor. The company uses taro flour as the main raw material. The objectives of this research is to evaluate existing marketing strategy in CV Agrinesia. The method used in this research is descriptive analysis, analysis of the marketing mix (4P) and Analytical Hierarchy Process (AHP). Based on the evaluation results of the marketing mix strategies, found that there are several variables that have not been. These variables include the availability of producy, the product warranty, discount and promotion of social media and websites. Based on the results of AHP analysis showed that the levels of factors, priorities will be focused on promotion of social media and websites with a weight of 0.529. At the level of the actor, the owner has a very influential role in the company with a weight of 0.461. The objectives priority in marketing strategy of CV Agrinesia is to expand the consumer satisfaction with weights 0.466 and priorities chosen alternative marketing strategy is the increased promotion of social media and website with weighs 0.391.
Keyword: Analytical Hierarchy Process, Marketing Mix, Strategy

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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