Judul: Development of Digital Platform for Culinary MSMEs in Bogor City
Abstrak: Peran penting UMKM kuliner bagi pertumbuhan ekonomi tersebar secara merata pada seluruh wilayah di Indonesia, tidak terkecuali di Kota Bogor. Pada tahun 2022, terdapat 45.000 UMKM Kuliner di Kota Bogor. Dalam aktivitasnya, meskipun transformasi digital terus digaungkan dan didorong oleh pemerintah, namun masih banyak pelaku UMKM kuliner yang belum memanfaatkannya terutama untuk mendukung kegiatan pemasaran. Tujuan dari penelitian ini adalah (1) mengembangkan rancangan platfrom digital untuk UMKM kuliner kota Bogor, (2) menganalisis respon UMKM kuliner terhadap rancangan prototype platform dan (3) merumuskan butir-butir perbaikan prototype. Responden penelitian ini adalah UMKM kuliner di kecamatan Bogor Tengah, kota Bogor. Jumlah responden dalam penelitian ini berjumlah 30 pada analisis karakteristik responden dan 20 pada pengujian prototype. Penelitian ini menggunakan alat analisis berupa use case diagram dan user experience questionnaire. Penelitian menghasilkan prototype platform digital. Respon pelaku UMKM terhadap prototype platform sangat baik, tetapi terdapat beberapa variable prototype yang perlu diperbaiki. Rumusan perbaikan prototype terdiri dari perubahan desain dan penyederhaan objek, tata letak halam berita, detail informasi produk, informasi kontak, dan penambahan fitur-fitur platform., The critical role of culinary MSMEs for economic growth is spread evenly across all regions in Indonesia, and Bogor City is no exception. In 2022, there are 45,000 culinary MSMEs in Bogor City. In its activities, although digital transformation continues to be echoed and encouraged by the government, there are still many culinary MSME players who have not utilized it, especially to support marketing activities. The objectives of this study were (1) to develop a digital platform design for culinary MSMEs in Bogor city, (2) to analyze the response of culinary MSMEs to the platform prototype design and (3) to formulate prototype improvement points. The respondents of this study were culinary MSMEs in Central Bogor sub-district, Bogor city. The number of respondents in this study amounted to 30 in analyzing the characteristics of respondents and 20 in testing prototypes. This research uses analytical tools in the form of use case diagrams and user experience questionnaires. The research resulted in a digital platform prototype. The response of MSME players to the prototype platform is very good, but there are several prototype variables that need to be improved. The formulation of prototype improvements consists of design changes and object simplification, news page layout, detailed product information, contact information, and additional platform features
Keyword: Digital Marketing, Digital Platform MSMEs, Use Case Diagram, User Experience Questionnaire

Judul: The Impact of Social Media and E-Commerce Usage on the Business Sustainability of Culinary SMEs in Bogor City
Abstrak: Dampak pandemi Covid-19 masih dirasakan oleh beberapa sektor, salah satunya yaitu sektor UMKM. UMKM kuliner merupakan kontributor utama terhadap Produk Domestik Bruto (PDB) ekonomi kreatif di Indonesia. UMKM kuliner perlu beradaptasi dengan menggunakan media digital seperti media sosial dan e-commerce untuk tetap berdiri, bersaing, dan tumbuh secara berkelanjutan. Dengan demikian, perlu diperhatikannya keberlanjutan UMKM kuliner di Kota Bogor. Penelitian ini bertujuan untuk: (1) Mengidentifikasi karakteristik pelaku serta usaha dari UMKM kuliner di Kota Bogor yang sudah menggunakan media sosial dan e-commerce, dan (2) Menganalisis pengaruh penggunaan media sosial dan e-commerce terhadap keberlanjutan usaha pada UMKM kuliner di Kota Bogor. Penelitian ini menggunakan data primer yang diperoleh melalui kegiatan pengisian kuesioner pada 101 responden. Metode analisis yang digunakan adalah Partial Least Squares Structural Equation Model (PLS-SEM) dengan SMART PLS 3.0. Hasil penelitian menunjukkan bahwa ditemukannya bentuk karakteristik responden serta usaha UMKM kuliner, dan variabel penggunaan media sosial dan e-commerce berpengaruh positif dan signifikan terhadap keberlanjutan usaha UMKM kuliner di Kota Bogor. Bagi pelaku UMKM kuliner di Kota Bogor, diharapkan untuk meningkatkan penggunaan media sosial dan e-commerce karena memiliki pengaruh yang positif terhadap keberlanjutan usaha., The impact of Covid-19 pandemic is still being felt in several sectors, one of them is the micro, small, and medium enterprises (MSMEs). Culinary MSMEs are the major contributor to the Creative Economy's Gross Domestic Product (GDP) in Indonesia. Culinary MSMEs need to adapt by utilizing digital media such as social media and e-commerce to compete and achieve sustainable growth. Therefore, it is crucial to pay attention on the sustainability of culinary MSMEs in Bogor City. This study aims to: (1) Identify the characteristics of respondents and culinary MSMEs in Bogor City that have already use social media and e-commerce, and (2) Analyze the impact of social media and e-commerce usage on the business sustainability of culinary MSMEs in Bogor City. This study uses primary data obtained through a questionnaire with 101 respondents. The analysis method used is the Partial Least Squares Structural Equation Model (PLS-SEM) with SMART PLS 3.0 software. The research findings indicate that the characteristics of respondents and culinary MSMEs are identified and show that the variables of social media and e-commerce usage have a positive and significant impact on business sustainability of culinary MSMEs in Bogor City. Culinary MSMEs perpetrators in Bogor City are encouraged to increase their utilization of social media and e-commerce due to theirs positive impact on business sustainability.
Keyword: digitalization, entrepreneurship, off-farm agribusiness, PLS SEM

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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