Judul: Consumer Reactions After Shopping for Clothing and Cosmetic Products Online on Instagram
Abstrak: Technological advances affect business development in Indonesia, one of which is online shopping. The preference method for online consumer shopping in Indonesia in 2021 is around 75 percent compared to offline consumer shopping of around 25 percent (Jakpat 2021) so that there is a tendency for consumer changes in shopping that prefer online shopping over offline. Social media is very popular among Indonesians for online shopping. Social media that is often used by Indonesians is Instagram. In the midst of the development of online businesses, consumers in Indonesia still feel disappointed after shopping online as a consumer reaction after shopping online. Consumer reaction comes from after the product or service is consumed by consumers. The consumers assessment of the characteristic of a product or service that gives positive or negative pleasure and is related to meeting consumer need is known as satisfaction or dissatisfaction. After making a purchase, consumers will respond to the product or service in various ways. The objectives of this study are (1) to identify consumer characteristics of clothing and cosmetics products on Instagram, (2) to analyze factors that influence consumer reactions through consumer satisfaction after shopping for clothing and cosmetics products online on Instagram, (3) to analyze consumer reactions after shopping for clothing and cosmetics products online on Instagram, and (4) to formulate managerial implications that can be applied to sellers in managing Instagram marketing activities. The results of the research obtained data show that the characteristics of respondents of clothing and cosmetic products are dominated at the age of 23-28 years and are female. In addition, the domicile of respondents in Sumatra with the last education is undergraduate. The occupation of most clothing product respondents is private employees and cosmetic product respondents are entrepreneurs with a range of food and beverage expenditures for clothing product respondents of <Rp 700,000 and cosmetic respondents of Rp1,000,000- Rp1,500,000. In addition, the range of non-food and beverage expenditure for clothing and cosmetics respondents is <Rp 700,000. Products purchased by respondents other than clothing and cosmetics are accessories. Respondents buy 1-2 pieces of clothing and cosmetic products with a frequency of purchasing products 1-2 times, and the expenditure in buying products is <Rp 250,000. Based on the evaluation of hypothesis testing, the factors that have a positive and significant effect on consumer reactions on clothing products include product quality, perceived value, and customer satisfaction. For cosmetic products that have a positive and significant effect on consumer reactions include service quality, product quality, and customer satisfaction. Service quality, product quality, and perceived value have a positive and significant effect on customer satisfaction in clothing products and cosmetic products.
Keyword: Cosmetic Products, Consumer Reaction, Clothing Products, Instagram, Online Shopping

Judul: The Effect of Virtual Try-On Features and Brand Image on Purchase Decisions of Cosmetic Products on  E-Commerce by Female Consumers in Jabodetabek
Abstrak: Peningkatan penggunaan internet di Indonesia mendorong konsumen untuk membeli kosmetik secara online melalui e-commerce. Perkembangan industri e-commerce memberikan peluang bagi usaha kosmetik untuk mengoptimalkan strategi pemasaran inovatif. Namun, persepsi negatif mengenai ketidaksesuaian produk antara gambar dan kondisi asli sering menghambat konsumen dalam mengambil keputusan pembelian di e-commerce sehingga diperlukan strategi pemasaran seperti penggunaan fitur virtual try-on dan penguatan brand image. Penelitian ini bertujuan untuk menganalisis pengaruh antara fitur virtual try-on dan brand image terhadap keputusan pembelian produk kosmetik pada e-commerce di Jabodetabek. Penelitian dilakukan pada bulan Maret 2024 hingga Mei 2024. Penelitian ini menggunakan data primer dan data sekunder yang dianalisis menggunakan analisis deskriptif dan analisis SEM-PLS dengan sampel sebanyak 195 responden. Metode penarikan sampel menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa virtual try-on dan brand image berpengaruh positif dan signifikan terhadap keputusan pembelian., The increased use of the internet in indonesia encourages consumers to purchase cosmetics online through e-commerce. The development of the e-commerce industry provides opportunities for cosmetic businesses to optimize innovative marketing strategies. However, negative perceptions about the discrepancies between product images and actual conditions often hinder consumer’s purchasing decisions on e-commerce, requiring marketing strategies like virtual try-on features and brand image enhancement. This research aim to analyze the effect of virtual try-on features and brand image on the purchasing decision of cosmetic products on e-commerce in Jabodetabek. The study was conducted from March 2024 to May 2024. The data used in this study are primary data and secondary data which were analyzed using descriptive analysis and SEM-PLS with a sample of 195 respondents. The sampling method used purposive sampling technique. The result show that virtual try-on and brand image both positively and significantly impact purchasing decision.
Keyword: brand image, e-commerce, keputusan pembelian, virtual try-on

Judul: Dosis minimum vaksin Newcastle disease lassota untuk menggertak pembentukan zat kebal proteksi pada ayam
Abstrak: Penelitian ini bertujuan untuk menentukan dosis minimum vaksin ND Lasota yang diperlukan untuk menggertak pembentukan zat kebal (antibodi) yang dapat melindungi hewan dari infeksi virus ganas dialam. Selain itu diperiksa juga gambaran zat kebal induk bawaan ("maternal antibody") dan titer vaksin yang digunakan. Penelitian dilaksanakan di laboratorium Virologi Fakultas Kedokteran Hewan, Institut Pertanian Bogor selama empat bulan dari bulan Pebruari 1987 sampai bulan Mei 1987. lasil penelitian ini menunjukkan bahwa vaksin dengan dosis 106.3 EID50 dapat menggertak pembentukan zat kebal yang dapat melindungi ayam terhadap infeksi alam secara menyeluruh (100%). Zat kebal induk bawaan masih ditemukan sampai anak ayam berumur 3 minggu walaupun tingkatnya rendah dan tidak bersifat proteksi. Titer vaksin yang digunakan adalah 109.3 EID50 setiap ml.
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