Judul: Analysis of the Behavior of Young Consumers in Bogor City in Consuming Milk with Honey and Their Processed Products
Abstrak: Penelitian ini bertujuan untuk menganalisis keputusan konsumen dalam mengonsumsi madu, susu serta produk olahannya di wilayah kota Bogor. Penelitian ini menggunakan metode survey dengan cara penyebaran kuesioner. Faktor pengetahuan serta situasional konsumen dinilai menjadi faktor yang mempengaruhi keputusan mengonsumsi. Uji korelasi rank spearman dilakukan untuk mengetahui hubungan variabel pengetahuan dan situasional terhadap keputusan mengonsumsi susu, madu, serta produk olahannya. Data didapatkan dengan penyebaran kuesioner kepada 108 responden dengan rentang usia 20 hingga 30 tahun yang pernah mengonsumsi susu dengan madu, serta berdomisili di Kota Bogor, dan sampel dipilih secara purposive. Tingkat pengetahuan dan situasional memiliki hubungan yang signifikan dan searah dengan keputusan konsumen (P < 0,01). Hal ini menunjukkan bahwa semakin tinggi tingkat pengetahuan konsumen terhadap produk dengan kondisi situasi yang ikut mendukung maka keputusan konsumen dalam mengonsumsi susu dengan madu serta produk olahannya juga semakin kuat. Hal ini dapat bermanfaat bagi produsen serta pemasar susu dan madu khususnya untuk menyusun strategi pemasaran produk yang tepat., This study aims to analyze consumer decisions in consuming honey, milk and their processed products in the Bogor city area. This study uses a survey method by distributing questionnaires. Knowledge and situational factors of consumers are considered to be factors that influence consumption decisions. Spearman rank correlation test was conducted to determine the relationship between knowledge and situational variables on decisions to consume milk, honey, and their processed products. Data was obtained by distributing questionnaires to 108 respondents with an age range of 20 to 30 years who had consumed milk with honey, and lived in Bogor City, and the sample was selected purposively. The level of knowledge and situational has a significant and direct relationship with consumer decisions (P < 0.01). This shows that the higher level of consumer knowledge of products with supportive conditions, the consumer's decision to consume milk with honey and its processed products is also getting stronger. This can be useful for producers and marketers of milk and honey in particular to develop the right product marketing strategy.
Keyword: consumer behaviour, dairy products, honey, milk, young age

Judul: Analisis Faktor-Faktor yang Mempengaruhi Perilaku Konsumen dalamKeputusan Pembelian Susu Cair Ultra Milk (Studi Kasus Mahasiswa S1 Institut Pertanian Bogor)
Abstrak: Indonesian people’s growing awareness of the impotance of liquid milk as a product for maintaining health, brings about an opportunity of marketing a product of liquid milk. A liquid milk industry is in fact dominated by popular players, among other things, Ultra Milk. Therefore, to maintain its market, Ultra Milk is supposed to know the factors influencing the making of the desicion of buying liquid milk. The consumers who have become a research target is a student of bachelor degree of Bogor Institute of Agriculture who has bought some liquid milk of Ultra Milk. This research is intended to as follows : (1) to identify the characteristic of the costumers of Ultra Milk, (2) to identify a process of deciding to buy Ultra Milk, (3) to analyze the factors influencing the customers’ decision to buy Ultra Milk, (4) to analyze customers attitude towards the attributes owned by Ultra Milk. The data used in this research are primary and secondary. The primary data are taken from the spreading of questionaires and the secondary data are taken from a library study, information on the internet, and a study of references. Secondary data are taken frombook’s study, internet and literature’s study.The technique to take samples used in this research is a quota sampling. The means of analyzing are the descriptive analysis, the factor analysis and a model of MultiattributeFishbein analysis with the help of SPSS software version 17 and Microsoft Excel. The results of the research show that the majority of the customers of Ultra Milk’s liquid milk are the female university students (62%), aged 21 years old (46%), their origins of Jakarta, Bogor, Tangerang and Bekasi (41%). Their average monthly expenses are from 500,001 rupiahs to 1,000,000 rupiahs ( 67%). The process to decide on buying the customers of Ultra Milk’s liquid milk goes through 5 phases namely, recognizing the need, searching for the information, evaluating the alternatives, buying and evaluating the. Referring to the factor analysis, there are 3 factors which are seen, among other things, the factors of individual characteristic, the knowledge of a product and a personality, and the source of information. Referring to the analysis of multiattributeFishbein, the customers put emphasis on the halal of a product, the quality of product and the security of a consuming process while buying liquid milk. The customers see Ultra Milk’s liquid milk from the quality of a product, the halal of a product and the security of a consuming process. Referring to the Fishbein score of 258.68, it is concluded that the product of Ultra Milk’s liquid milk is considered as a good category.
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Judul: Embriogenesis ikan buta (Astyanax fasciatus)
Abstrak: Ikan buta Astyanax fasciatus adalah spesies ikan unik dari famili Characidae yang menempati perairan dalam gua di Wilayah La Cueva Chica-San Luis Potasi-Mexico. Ikan ini memiliki mata yang tereduksi (Blind Cavefish) dan warna kulit merah muda, pucat serta mengkilap.
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