Judul: Perilaku Penggunaan Produk Day Cream Rumput Laut: Analisis Model AIDA dan CRI.
Abstrak: Day cream products are widely used by women. One of the marine resources that can be basic ingredient used is seaweed. The purpose of this study is to analyze the behavior of the use of seaweed day cream products through the analysis of the AIDA models and CRI. This study uses cross-sectional design study, involving 100 female contohts were selected by convenience techniques. Results of this study showed that almost all sample tended innovative personality (84%). Level of awareness, interest, and desire in the sample pretty good but many sample who do not use day cream seaweed products.In addition, there is a significant positive relationship between the interest of awareness (0.413, p <0.01) and desire (0.242, p <0.05), with the interest of desire (0.365, p <0.01), as well as desire in the action (0.305, p <0.01). Other results showed no relationship between awareness and interest with action of the measures in this study. Based on the analysis of Customer Response Index (CRI) is 7.99 percent. This suggests that seaweed day cream product has not been effective in the community.
Keyword: seaweed, day cream, CRI, AIDA

Judul: Pengaruh Motivasi dan Persepsi Risiko terhadap Minat Beli Day Cream Berbahan Baku Rumput Laut
Abstrak: Day cream product from seaweed can be an alternative good product for skin. One of the released day cream is seaweed day cream which sell in Serambi Botani as development of research toward seaweed extract. The purpose of this research was to analyze the effect of motivation and perceived risk towards intention to buy seaweed day cream. This research took place at IPB Dramaga Bogor, West Java. Sampling technique that conducted in this research was simple random sampling and involved 400 female students as participant. The results showed that IPB female students were motivated and had no perceived risk if would buy seaweed day cream, but still not interested in buy a seaweed day cream. Analysis of regression indicated that intention to buy seaweed day cream jointly effected by age, region of origin, allowance, using the day cream experience, motivation, and perceived risk. Motivation and perceived risk variables proved to give effect partially towards intention to buy seaweed day cream.
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Judul: Infeksi Virus Parainfluenza Pada Anjing
Abstrak: Virus parainfluenza anjing termasuk famili Paramyxoviridae, berbentuk pleomorf dengan ukuran bervariasi (bergaris tengah antara 100-500 nm), berpembungkus peka ether, berisi genom RNA dan secara serologis mempunyai kesamaan dengan virus SV-5 kera; dikenak sebagai salah satu kausa penting dari sindrom "kennel cough". Infeksinya dapat mengenai anjing semua umur yang belum pernah terinfeksi atau mendapatkan vaksinasi mengakibatkan gejala klinis ringan yang terbatas pada traktus respirasi atu infeksi yang secara klinis tidak memperlihatkan gejala nyata. Gejala klinis yang nampak setelah masa inkubasi (1-5 hari) terlewati berupa batuk yang tidak berat selama beberapa hari, berbagai tingkat tonsilitis dan pharyngitis dan kadang-kadang ditemukan kenaikan temperatur rektal antara 1-2 derajat C dari temperatur normal rat-rata. Anjing terinfeksi mengandung virus pada traktus respirasi bagian atas dan bawah serta limfonoduli sampai hari ke 9 setelah infeksi. Penyebaran virus antar anjing terjadi secara aerogen.
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