Judul: Analisis Brand Equity Beras Aromatik (Studi Kasus Pengunjung Giant Taman Yasmin Bogor)
Abstrak: Beras aromatik adalah beras yang memiliki aroma yang berbeda dengan beras-beras lain pada umumnya. Persaingan merek beras di Giant Taman Yasmin Bogor sangatlah ketat sehingga diperlukan cara untuk mempertahankan pasar dengan membangun brand equity yang kuat. Tujuan dari penelitian ini adalah menganalisis elemen brand awareness, brand association, perceived quality dan brand loyalty dari beras aromatik merek Si Pulen dan merek Holistic Super Organic. Hasil analisis brand equity menunjukkan bahwa merek Si Pulen menjadi berada pada posisi top of mind sedangkan merek Holistic Super Organic berada pada posisi brand recall. Dari 9 asosiasi yang digunakan dalam penelitian ini, merek Si Pulen hanya memiliki 6 brand image di mata konsumen, sedangkan merek Holistic Super Organic memiliki 5 asosiasi pembentuk brand image. Pada analisis perceived quality merek Si Pulen lebih unggul dibandingkan merek Holistic Super Organic. Dan untuk analisis brand loyalty kedua merek tersebut memiliki loyalitas yang belum cukup baik. Pada tingkat liking the brand dan committed buyer piramida loyalitas semakin mengecil.
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Judul: Analisis Brand Equity Pada Serambi Botani Bogor
Abstrak: Brand equity is a set of brand assets and liabilities linked to a brand, which increase or decrease the value of a company's goods or services to the customer or the company. The purpose of this research is to analyze brand awareness, brand association, perceived quality, and brand loyalty in the minds of consumers Botany Porch. Based on the analysis of brand awareness, top of mind is Bogor Botanical Porch brand. Brand image of Bogor Botanical Porch is: Services the employees are friendly and welcoming; The atmosphere of the outlets are clean and comfortable; Specialty herbal products (natural and healthy); Outlets that reflect healthy lifestyles education; Taste, efficacy, the freshness of the product is good. Results on the analysis of perceived quality indicate that 13 attributes are on a good scale, 3 attributes are on a enough scale. Analysis of brand loyalty pyramid shows that 2 percent of the switcher, 34 percent of habitual buyers, 27 percent of satisfied buyers, 24 percent of liking the brand, 13 percent of committed buyers. These shows that the brand of Bogor Botanical Porch does not have a strong brand equity., Brand equity adalah seperangkat aset dan kewajiban (liabilities) merek yang terkait dengan suatu merek yang menambah atau mengurangi nilai yang diberikan sebuah barang atau jasa kepada perusahaan atau para pelanggan perusahaan. Tujuan penelitian ini adalah untuk menganalisis brand awareness, brand association, perceived quality, dan brand loyalty merek Serambi Botani di benak konsumen. Hasil analisis brand awareness, top of mind adalah merek Serambi Botani Bogor. Brand image Serambi Botani Bogor adalah: Pelayanan karyawan yang ramah dan bersahabat; Suasana gerai yang bersih dan nyaman; Gerai produk herbal (sehat dan alami); Gerai yang mencerminkan edukasi gaya hidup sehat; Cita rasa, khasiat, kesegaran produk baik. Hasil analisis perceived quality menunjukkan bahwa dari 16 atribut, 13 atribut berada pada skala baik yaitu. Sementara 3 atribut lain berada pada skala cukup. Hasil analisis piramida brand loyalty, menunjukkan bahwa switcher sebesar 2 persen, habitual buyer 34 persen, satisfied buyer 27 persen, liking the brand 24 persen, dan committed buyer 13 persen. Hal ini menunjukkan bahwa merek Serambi Botani Bogor belum memiliki ekuitas merek yang kuat.
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Judul: Mathematical model of Hematopoietic Stem Cell in Chronic Myelogenous Leukemia with and without Therapy
Abstrak: Leukemia or blood cancer is a diverse group of neoplastic disease, characterized by the multiplication of abnormal leukocytes or malignant transformation of blood-forming cells in bone marrow and lymphoid tissues. One of the most common types of leukemia is Chronic Myelogenous Leukemia (CML), which is usually diagnosed by the presence of certain chromosomal abnormalities, the so-called Philadelphia chromosome (Ph). One of the treatments of CML is Granulocyte Colony-Stimulating Factor (G-CSF). In this paper, we discuss two Hematopoietic Stem Cell (HSC) models, i.e. HSC without treatment and HSC with G-CSF treatment. The model of HSC without treatment included three equations representing the dynamics of HSC, leukocyte and platelet. Whereas, the model of HSC with G-CSF treatment includes the previous three equations and adds two more equations representing G-CSF injection and G-CSF circulation. The stability behavior of the system approaching the equilibrium points in the simulation study is carried out using Mathematica 7.0. The simulation results show that the G-CSF treatment can successfully decrease the number of HSC, which means reducing the CML.
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