Judul: Proses pengambilan keputusan konsumen dalam membeli produk pelangsing : studi kasus pada wanita di DKI Jakarta
Abstrak: Tujuan penelitian adalah untuk mempelajari proses pengambilan keputusan dalam membeli produk pelangsing; mengetahui media komunikasi, konsep diri dan motivasi yang mempengaruhi proses pengambilan keputusan; mengetahui pengaruh tingkat pengetahuan gizi dengan tahap penilaian alternatif; dan mengetahui preferensi konsumen terhadap produk pelangsing pada wanita kawin dan tidak kawin. Penelitian dilakukan di DKI Jakarta dari bulan Desember 1993 sampai Januari 1994. Responden berjumlah 39 orang yang terdiri dari 20 orang wanita tidak/belum kawin dan 19 orang wanita yang sudah kawin. Data yang dikumpulkan merupakan data primer, meliputi: identitas responden (umur, berat badan, tinggi badan, pekerjaan, pendidikan, dan pendapatan), pendapatan suami; proses pengambilan keputusan; motivasi, konsep diri, pengalaman, pengetahuan gizi, dan preferensi responden terhadap produk pelangsing. Data dikumpulkan dengan tehnik kuisioner melalui surat (mail questioneres). Data diolah dengan tehnik tabulasi silang dan distribusi frekuensi (Singarimbun & Effendi, 1989), kecuali data konsep diri diolah dengan tehnik semantic differential (Loudon & Dellabitta, 1984). Data konsep diri dianalisa secara deskriptif dan analisa profil, sedang data lain hanya secara deskriptif. Berdasarkan pendapatan, pendidikan dan tempat pembelian responden tergolong masyarakat kelas menengah ke atas. Secara umum proses pembelian produk pelangsing antara wanita yang sudah kawin tidak berbeda dengan wanita yang belum/tidak kawin, kecuali dalam hal konsep diri dan motivasi terdapat penekanan yang sedikit berbeda.
Keyword: produk pelangsing

Judul: Analisis perilaku konsumen wanita bekerja dalam proses pengambilan keputusan pembelian susu low/non fat (studi kasus di Pasar Swalayan Hero Bogor)
Abstrak: The aim of this research is to analyze consumers behaviour of female worker in decisionmaking process of lowlnon fat milk buying. The research samples were 50 female workers consumers wich were divide into Hero Pangrango and Hero Pajajaran. The technique sampling used were accidental sampling. Analyzing data is using the statistics of descriptive which are: frequency, percentage and percentile. This research result are indicate that most respondents which consuming milk of lowlnon fat have age less than 35 years old, work at private sector, their education of bachelor degree and diploma and also have nutrition knowledge level of above average. Earnings donot influence respondent to consume milk of lowlnon fat. Recognition of requirement of respondent pursuant to benefit, while seeking of information pursuant to message content and television. Process purchasing, alternative evaluation and focus tidiness of respondent most pursuant to contents of nutrition. Result of respondent evaluation to product express to satisfy and the him of high. Key Word: female worker, decision making, low/non fat milk.
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Judul: Hybrid solar cells of ZnO nanoparticles/chlorophyll was modified metal ions (Zn2+ and Cu2+ )
Abstrak: Zinc Oxide (ZnO) is a n-type semiconductor with a wide the energy band (Band Gap) is 3.37 eV at room temperature and 3.34 eV at low temperature with a large exiton binding energy is 60 meV. ZnO has been synthesized by hydrothermal method, resulting in a decrease in particle size over the duration of the hydrothermal changes. Crystallographic structure of ZnO were characterized using XRD, has shown the characteristic pattern of a hexagonal wurtzite structure, the crystallite size increases to changes in particle size. Changes in particle size has also led to a change in the absorption peak of ZnO as has been demonstrated posted under test using the optical properties of UV-Vis spectrophotometer. Changes of this uptake has also led to changes in the energy band gap, which increases its band gap energy of the particle size. In electronic applications, especially in solar cells. Chlorophyll is considered less effective, because of their very nature are easily degraded as a result of several reactions which are acid, lighting and temperature. The results of the stability test using a halogen lamp 34 W/m2 for 5 hours, that the substitution of chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form more stable than natural chlorophyll. The characterization of the optical properties, the combination of ZnO / chlorophyll in the form of hybrid films has led to a shift in the absorption region of ZnO becomes more widely from the UV to Visible. ZnO/chlorophyll has absorption range of 350-515 nm, ZnO / Zn-feofitin 332-401 nm and 332-632 nm for Cu-feofitin. The combination of ZnO/chlorophyll and CuSCN as a solid electrolite in hybrid solar cell, a modified chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form a more stable I-V curve. It is characterized by its fill factor value greater than natural chlorophyll. Nevertheless, solar cells with natural chlorophyll has been able to produce higher efficiency values of chlorophyll were substituted.
Keyword: Hydrothermal, ZnO/Chlorophyll modified, Hybrid Solar Cell