Judul: Pengaruh perdagangan bebas ASEAN – China (ACFTA) terhadap pemasaran mebel di kota Bogor
Abstrak: Dalam rangka mewujudkan “triple track strategy” (pro poor, pro job, dan pro investment) pengembangan industri kehutanan hendaknya diarahkan untuk mendorong tumbuhnya industri kecil dan kerajinan rakyat yang kompetitif. Globalisasi perdagangan dunia yang ditandai dengan era perdagangan ASEAN China Free Trade Area (ACFTA) tahun 2010 membawa dampak pada terciptanya suatu kondisi industri yang semakin luas dan kompetitif pada negara-negara yang tergabung dalam blok perdagangan tersebut. Kebijakan tersebut dapat berdampak pada persaingan yang semakin berat antara produk lokal dengan produk impor dari China. Oleh karena itu diperlukan penelitian untuk mengetahui pengaruh ACFTA terhadap pemasaran mebel lokal dan China. Dalam hal ini dilakukan analisis pemasaran mebel dengan mengambil kasus di Kota Bogor. Penelitian ini dilaksanakan pada beberapa toko penjual mebel di kawasan pusat perbelanjaan di kota Bogor pada bulan Oktober 2010. Metode pengambilan contoh yang digunakan adalah ditentukan secara acak (random sampling) dengan mengambil 40 responden yang merupakan konsumen/calon pembeli mebel. Analisis data dilakukan melalui analisis korelasi, analisis faktor dan analisis SWOT (Strength, Weakness. Opportunities, Threat). Variabel yang dianalisis korelasinya meliputi: hubungan antara pola pembelian berupa perilaku, motivasi, sikap dan preferensi dengan variabel karakteristik berupa umur, jenis kelamin, pendidikan, dan pendapatan. Posisi pasar berdasarkan matrik SWOT, bauran pemasaran mebel lokal berada pada Kuadran 1 yaitu posisi SO (Strength-Opportunities). Posisi ini berarti bahwa industri kecil mebel harus menciptakan strategi yang menggunakan kekuatan untuk memanfaatkan peluang yang ada. Strategi SO yang dapat diciptakan untuk pemasaran mebel lokal diantaranya adalah meningkatkan kualitas produk, menggunakan bahan baku yang baik dengan memanfaatkan potensi sumber daya alam yang berlimpah, menjaga kualitas rekam jejak (traceability) produk dan meningkatkan pelayanan kepada konsumen serta mengoptimalkan kebijakan pemerintah dengan menggalakkan kesadaran menggunakan produk dalam negeri.
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Judul: Analisis Pengembangan Strategi Pemasaran Mebel di Sentra Industri Mebel Jakarta Timur
Abstrak: Small Medium Industries (SMI) is the integral part of the national business world that has position, potential and role that are very strategic in bringing about the aim of the national development. The market share of the furniture industry are still really open the area especially for the export market. During the last four years, the value and the volume of the export of furniture continued to increase. The Furniture Industry Centers in East Jakarta is still facing various obstacles and constraints, such as: (1) lack of capital, (2) difficulty of obtaining raw materials, (3) limited access to market information and others. End, must be examined how far the development of marketing strategies so that it can still exist and thrive. This research aims are to: (a) identify strengths, weaknesses, opportunities, and threats that the company has as a material to formulate a general strategy for marketing development plans, (b) analyze and assess technically about strength factors, weaknesses, opportunities and threats of cooperatives and companies to determine the development of marketing strategies and (c) formulate an appropriate operational strategy to achieve the hope of a good quality for cooperatives and companies from the marketing side. Processing and data analysis by descriptive statistics and analytical and strategic marketing which includes aspects of supply and demand, market share, marketing technical and marketing costs. The scope of this research are the basis to analyze the Strengths, Weaknesses, Opportunities and Threats (SWOT) that aims to find out the marketing strategy that the entrepreneur of furniture always do in East Jakarta. Based on research results through the identification, analysis and discussion of the comparative development of marketing in the furniture industry center of East Jakarta, which resulted as follows: (1) the businessman of furniture in East Jakarta has the same furniture production, but each business group/company has superior products that are different, (2) the businessman of furniture/furniture industry in East Jakarta centers still rely on the local market share, while for the export market has not fully utilized, (3) each business groups/companies have different markets and market segmentation. While the result of marketing strategy analysis that had been done by the matrix Internal-External (IE), position furniture product marketing strategy in the furniture industry centre of East Jakarta on quadrant V and VIII are depicted as holding and maintaining for medium business groups and small business groups, as well as micro groups described as harvest or divest.
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Judul: Hamiltonian formulation for linear waves motion in two layers fluid
Abstrak: The surface wave could be considered as a wave that separates two fluids, namely water and air. Based on this assumption, it is introduced the interfacial wave, a wave between two layers of fluid with different density. The formulation of interfacial waves motion begins with deriving the base equation of irrotational ideal fluid. Furthermore, according to irrotational fluid assumption, the base equation can be stated in velocity potential. In this derivation, the fluids domain is assumed to be restricted by rigid lid boundary conditions, both at the upper and lower limit. Therefore, the interfacial waves motion can be explained in a hamiltonian formulation. In the hamiltonian formulation, total energy is defined as the sum of kinetic and potential energy. The hamiltonian system is obtained from reduction of kinetic energy by using the Dirichlet Neumann Operator. The resulted kinetic energy equation is nonlinear. Therefore, this form is linearized by first part of the Taylor expansion. This linearization gives a dispersion relation of linear wave. Based on this dispersion relation, the phase speed of the linear wave depends on the density ratio of the two layers fluid.
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