Judul: Analisis pengaruh promosi terhadap tingkat kunjungan konsumen (Studi kasus pada toserba X, Bogor)
Abstrak: Dalam era globalisasi tingkat persaingan di bisnis eceran semakin ketat. Pusat perbelanjaan yang menawarkan berbagai keunggulan semakin mudah dijumpai oleh konsumen. Hal ini menyebabkan konsumen mempunyai pilihan tempat belanja yang semakin banyak. Dalam menghadapi persaingan yang semakin ketat ini toko eceran yang menjual berbagai kebutuhan konsumen (toserba) berlomba-lomba melakukan kegiatan promosi. Melalui kegiatan promosi diharapkan dapat menarik perhatian konsumen untuk datang dan berbelanja di toko yang bersangkutan. Permasalahan yang dirumuskan dalam penelitian ini adalah bagaimana pengaruh promosi terhadap tingkat kunjungan konsumen pada Toserba X yang berlokasi di Bogor.
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Judul: Pengaruh In-store Promotion terhadap Tingkat Penjualan Toserba ABC Cipayung Bogor
Abstrak: Toserba ABC mengalami fluktuasi pada nilai penjualan. Bentuk promosi yang dilakukan oleh Divisi Market Toserba ABC yaitu in-store promotion berupa sales promotion, store display, dan personal selling. Tujuan penelitian ini untuk mengidentifikasi bentuk in-store promotion yang dilakukan oleh Toserba ABC dan menganalisis pengaruh in-store promotion terhadap tingkat penjualan. Jenis data yang digunakan yaitu data primer yang diperoleh dari hasil wawancara dan observasi mengenai gambaran umum perusahaan serta kegiatan in-store promotion yang dilakukan dan data sekunder diperoleh dari studi literatur, penelitian terdahulu, jurnal, internet, serta dokumen-dokumen perusahaan. Metode analisis data yang digunakan adalah analisis regresi linear berganda, Uji F dan Uji t. Hasil penelitian menunjukkan bahwa sales promotion, store display, dan personal selling secara secara simultan berpengaruh signifikan terhadap tingkat penjualan pada Divisi Market Toserba ABC Cabang Cipayung Bogor. Di sisi lain, secara parsial hanya sales promotion yang berpengaruh terhadap tingkat penjualan.
Keyword: in-store promotion, penjualan, regresi linear berganda

Judul: Systematics of Desmos (Annonaceae) in Malesia
Abstrak: Desmos is a woody climbing genus of Annonaceae which has been widely used as traditional medicine in several countries such as China, Indo-China, Thailand, and Peninsular Malaysia to treat dysentery, vertigo, fever, and postpartum. Phylogenetic studies on Desmos showed a close relationship between Desmos and Dasymaschalon. They share similar moniliform monocarpic fruits, but their flowers are different. It has been debated among Annonaceae researchers whether both genera should be treated as the same or distinct genus. Therefore, investigation on the taxonomic delimitation of Desmos species and Dasymaschalon will be necessary. Plastid genome (plastome) identification, leaf epidermal section of Desmos species and Dasymaschalon species, a taxonomic revision of Desmos in Malesia using morphological data, the spatial distribution of Desmos species in Malesia, and morphological and genetic variation in Desmos chinensis population using ISSR marker were used to investigate taxonomic delimitation of Desmos. Plastome study of Desmos chinensis and Dasymaschalon dasymaschalum was carried out to determine the origin, evolution, phylogenomics, and identify marker candidates for Desmos and Dasymaschalon or with other genera in Annonaceae. We discovered that the plastome of Desmos chinensis was circular with the size of 167,677 bp (smaller than Dasymaschalon dasymaschalum), consist of 111 genes, including 78 protein-coding genes, 29 transfer RNAs, and 4 ribosomal RNAs. The plastome showed a typical quadripartite structure, i.e., large single copy (LSC), small single copy (SSC), and two inverted repeats (IRs). The plastome of Dasymaschalon dasymaschalum was 191,488 bp in length, which also exhibited a typical quadripartite structure (LSC, SSC, and two IRs). Desmos chinensis and Dasymaschalon dasymaschalum showed different copies of accD, ndhD, ndhF, rps18, and ycf2. Protein coding genes of rpoB, rpoC1, rbcL, matK, rpl32, infA, and rpl36 were identified based on nucleotide diversity, sequence variability, and parsimony-informative sites. The genes are defined as molecular marker candidates of plastome for phylogenetic, barcoding, and population genetic research. We predicted that Desmos chinensis and Dasymaschalon dasymaschalum separated at ca. 64 million years ago during the Paleocene. Leaf anatomical feature study was carried to support the taxonomic delimitation of interspecific Desmos and intergeneric of Desmos and Dasymaschalon. Leaf anatomy in the paradermal section of 20 taxa (12 species of Desmos, eight species of Dasymaschalon) have been carried out. According to the leaf epidermal section, Desmos and Dasymaschalon are two distinct genera mainly distinguished based on the anticlinal wall undulation of epidermal cells and supported by variation of the crystal type and size. The anticlinal wall undulation of Desmos was almost straight to slightly wavy and never sinuous; meanwhile, Dasymaschalon varies from almost straight to deeply sinusoid. The crystals of Desmos consist of rhombohedral, druse type A, and druse type B crystals, whereas Dasymaschalon has prism, druse type A, druse type B, and druse type C crystals. The recent taxonomic revision using the morphological data was mainly based on the examination of about 1374 specimens from BO, L, WAN, ANDA, SING, SAN, K, P, HUH herbaria. The Desmos species in Malesia consists of eight species: D. acutus, D. chinensis, D. chryseus, D. dunalii, D. pedunculosus, D. subbiglandulosus, two new records: D. lawii and D. macrocarpus, and one
Keyword: Dasymaschalon, Desmoid clade, Magnoliid, plastid genome, phylogenomics analysis