Judul: Pengaruh Store Atmosphere terhadap Store Image dan Kepuasan Pelanggan Bioskop XYZ
Abstrak: Bioskop merupakan rantai eksibisi Industri Perfilman yang berperan untuk memberi kontribusi bagi ekonomi kreatif Indonesia untuk mendukung pertumbuhan ekonomi. Bioskop harus mampu meningkatkan kemampuan unggul bersaing dengan melakukan berbagai strategi salah satunya dengan memberikan kepuasan kepada pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh store atmosphere terhadap store image dan kepuasan pelanggan bioskop XYZ. Jenis penelitian merupakan kuantitatif dengan sumber data primer diperoleh dari penyebaran kuesioner menggunakan metode purposive sampling dan quota sampling serta sumber data sekunder. Penelitian ini dilakukan di bioskop XYZ yang berlokasi di Bogor yang dimulai dari bulan April hingga Juni 2023 dengan responden sejumlah 200 orang. Metode analisis yang digunakan pada penelitian ini adalah analisis deskriptif dan SEM-PLS. Hasil penelitian menunjukkan bahwa store atmosphere tidak berpengaruh terhadap kepuasan pelanggan. Namun, store atmosphere berpengaruh signifikan secara tidak langsung terhadap kepuasan pelanggan melalui store image. Kemudian, store atmosphere berpengaruh signifikan terhadap store image dan store image berpengaruh signifikan terhadap kepuasan pelanggan., Cinemas as a film exhibition chain within the film industry, played a vital role to contribute to Indonesia's creative economy to support economic growth. Cinemas must enhance their competitive edge by various strategies including customer satisfaction. This study aimed to analyze the impact of store atmosphere on store image and customer satisfaction at XYZ cinema. The research used a quantitative approach with primary data collected through questionnaires using purposive and quota sampling methods, along with secondary data. The study was conducted at XYZ cinema located in Bogor which started from April to June 2023, involving 200 respondents. The data analysis method in this research used descriptive analysis and Structural Equation Modeling Partial Least Squares (SEM-PLS). The result showed that store atmosphere did not directly influence customer satisfaction, yet it had indirect significant effect on customer satisfaction through store image. The store atmosphere also had a significant effect on store image and store image had a significant effect on customer satisfaction.
Keyword: Cinema, Store atmosphere, Store Image, Customer Satisfaction

Judul: Analisis Pengaruh Store Atmosphere terhadap Kepuasan dan Loyalitas Pelanggan Coffee Shop (Studi Kasus Coffee Toffee Post Shop dan Popolo Coffee Bogor).
Abstrak: Meningkatnya konsumsi kopi membuat semakin berkembangnya coffee shop di kota Bogor seperti Coffee Toffee Post Shop dan Popolo Coffee yang berdampak pada persaingan, sehingga harus menciptakan store atmosphere yang baik untuk memberikan kepuasan dan meningkatkan loyalitas pelanggan. Tujuan dari penelitian ini yaitu menganalisis pengaruh store atmosphere terhadap kepuasan pelanggan, menganalisis pengaruh store atmosphere terhadap loyalitas pelanggan dan menganalisis pengaruh kepuasan pelanggan terhadap loyalitas pelanggan. Metode penarikan sampel yang digunakan yaitu teknik convenience sampling dengan jumlah sampel 190 responden dan data yang diperoleh diolah menggunakan analisis SEM (Lisrel). Hasil penelitian menunjukkan bahwa terdapat pengaruh positif antara variabel store atmosphere yaitu general atmosphere terhadap kepuasan pelanggan, tidak terdapat pengaruh positif antara variabel store atmosphere yaitu exterior, general interior, store layout, dan interior display terhadap loyalitas dan terdapat pengaruh positif antara variabel kepuasan terhadap loyalitas pelanggan.
Keyword: kepuasan, loyalitas, SEM, store atmosphere

Judul: Pengujian Virus Newcastle Disease Gen VII Isolat Lapang Sebagai Virus Standar Pada Uji Tantang Vaksin
Abstrak: This study was conducted to determine the standard of Newcastle disease virus Gene VII field isolate as a virus challenge to vaccine test. A virus suspension that has previously been tested by HA test then titrated with EID50 using 30 Specific Pathogen Free (SPF) of 10 day old chicken embryonated eggs. In addition, chicken lethal dose50 (CLD50) test were used to determine the virus titer that could cause 50% death of the chicken population. The CLD50 test was used 25 day-old-chickens (DOC) divided into 5 groups. The virus was diluted from 10-1 to 10-8. The 104 to 10-8 dilution of NDV was infected to every group of chicken via eyedrop and intranasal with 0.1 ml/chicken dosage. Haemagglutination test showed that the allantoic fluid were contain high titers of NDV is 512 HAU. The infective NDV that had been titrated by EID50 test showed the virus titers is 109 EID50/0.1 ml or 1010 EID50/ml and the virus titers of CLD50 test e.i 106.48 CLD50/0.1 ml or 107.48 CLD50/ml. These results can be concluded that the NDV Gene VII field isolates were most appropriate to be used as a standard virus to vaccine test
Keyword: Newcastle Disease Virus Gene VII, HA tes, EID50 test, CLD50 test