Judul: Kajian Entrepreneurial Marketing terhadap Pengembangan dan Keberlanjutan Usaha Industri Kecil Menengah Furniture di Bogor
Abstrak: Small and Medium Enterprises (SMEs) play a very important role in economic development . However, SMEs still have a marketing related issues. To resolve these problems, Entrepreneurial Marketing (EM) is a more appropriate approach in terms of resource limitations and problems that exist in small and medium enterprises (SMEs). This study was conducted to see the effect of entrepreneurial marketing for development and business sustainability, especially in the furniture and the factors that influence the Entrepreneurial Marketing (EM). The data used was primary data obtained from interviews and analyzed using analysis tools Structural Equation Modeling (SEM) approach through a Partial Least Squares (PLS). The results showed that entrepreneurial marketing affect significantly the business sustainability, but did not significantly influence the development of the business. Factors affecting the development of entrepreneurial marketing are product diversification, frequency modeling or new trends, and keep track of the level of needs / tastes of customers
Keyword: furniture business, entrepreneurial marketing, business sustainability, business development

Judul: Kajian Entrepreneurial Marketing terhadap Pengembangan dan Keberlanjutan Usaha IKM Makanan dan Minuman di Wilayah Bogor
Abstrak: Food and beverage industries are one of the non-oil and gas subsector manufacture in Bogor. The marketing concept of the Small and Medium Enterprises (SMEs) is different from the Big Enterprises. SMEs employes the entrepreneurial marketing system there is more flexible to confront a strict market competition. The purpose of this study are to understand the SMEs profile and its subject characteristic, identify determinant factors of entrepreneurial marketing, and identify the stages of entrepreneurial marketing for advanced business development. The analytic tools for this study are descriptive analysis and Structural Equation Modeling (SEM) with Partial Least Squares (PLS) approach. The result shows entrepreneurial marketing is significant with indirect effect to advanced business through business development.
Keyword: food and beverage industry., entrepreneurial marketing, business development, advanced business

Judul: Kimiawi imunoglobulin G serta perbedaabbya antara berbagi species hewan
Abstrak: Antibodi adalah molekul protein yang dihasilkan oleh sel plasma sebagai akibat interaksi antara limfosit B peka antigen dengan antigen khusus. Antibodi ini disebut juga imunoglobulin karena molekulnya berbentuk globulin. Jadi imunoglobulin merupakan molekul protein yang membawa akti- vitas antibodi, yaitu sifat kombinasi spesifik dengan zat yang mendatangkan formasi antigen. Diantara kelas imunoglobulin, Ig G adalah yang paling melimpah dalam serum darah. Ig G ini memainkan peran utama dalam mekanisme pertahanan. Ig G merupakan struktur glikoprotein dengan dasar bentuk bangunan diagram tetrapolipeptida yang mengandung 4 ran tai polipeptida dengan 2 rantai berat (H) yang identik dan 2 rantai ringan L) yang identik. Rantai polipeptida ini di bentuk oleh rangkaian asam amino. Tiap rantai berat (H) me ngandung 446 residu asam amino dengam BM (2 x 50.000) Dal ton dan tiap rantai ringan (L) mengandung residu asam amino 213() atau 214 () dengan BM (2 x 25.000) Dalton. Bagian variabel dari rantai berat (VH) mengandung 118 residu asam amino dan bagian variabel rantai ringan (VL) mengandung 108 () atau 109 () residu, sedangkan residu sisanya dari masing-masing rantai adalah bagian konstan (CH dan CL). Adanya perbedaan-perbedaan dalam hal asam amino pada salah satu daerah variabel dapat menyebabkan perbedaan imun respon. ...
Keyword: