Judul: Analisis Optimisasi Persediaan Mata Uang Riyal untuk Musim Ibadah Haji (Studi Kasus di Bank Syariah Mandiri Cabang Bekasi)
Abstrak: SAR or Saudi Arabian Real is the currency of Saudi Arabia is widely used to meet the requirements during the pilgrimage. In 2011, the number of Hajj is dominated fleet departure from Jakarta-Bekasi embarkation fleet as much as 85 groups or 37,740 worshipers. This has resulted in high demand for SAR in several local banks to provide more SAR during the pilgrimage season, one of which is a Bank Syariah Mandiri Bekasi Branch has provided SAR more than other Bank Syariah Mandiri Branch, in the amount of 210,000 SAR. The amount of inventory that has been prepared BSM Bekasi branch sometimes not in line with the level of demand for SAR because of the uncertain state of demand. This condition, triggering BSM Bekasi Branch excess inventory, so that the necessary proper inventory management. This study aims to (1) Studying the patterns of demand and supply SAR for the Hajj season, (2) Selecting inventory models SAR for the Hajj season, (3) Calculating the optimal inventory levels SAR. The primary data used in this study were obtained through direct interviews with the BSM Bekasi Branch and the Ministry of Religious based list of questions directly. Secondary data obtained from historical data company, literature studies, articles or research related literature. Qualitative data analysis is done by analyzing the patterns of demand and supply patterns, as well as the BSM condition Bekasi Branch. Quantitative data analysis is done by calculating the optimum supply quantity of demand that has been forecast. Based on the pattern of inventory, ordering SAR does not occur every month because the supply is only focused on the pilgrimage season. Hajj month period can be determined based on the high demand SAR in a given month. Pattern of demand and supply patterns, forecasting can be done about the number of reservations by observing the pattern of demand SAR during the Hajj months to avoid excess or shortage of inventory. Forecasting demand of 158,682 SAR in the period from Hajj performed by using the moving average method. Judging from the conditions that existed at BSM Bekasi branch, where demand SAR during the Hajj season varies and can not be known with certainty, a two-day lead time, order frequency as needed, the inventory method that can be applied BSM Bekasi branch is continuous method probabilitic EOQ. Determination of optimum quantity obtained through iteration, that is equal to 101,244 SAR with reorder levels and inventory reserves amounted to 16,592 SAR and 11,302 SAR. The optimal conditions can anticipate the resulting excess inventory inefficiencies, as well as inventory shortages resulting in loss of customer trust, so that the Bekasi branch of Bank Syariah Mandiri to optimize profitability and create customer loyalty.
Keyword: 

Judul: Analisis Strategi Promosi Produk Pembiayaan Talangan Haji pada PT Bank Syariah Mandiri Cabang Tasikmalaya
Abstrak: Semakin tumbuh dan berkembangnya perbankan syariah di Indonesia akan mendorong pihak bank untuk selalu mengoptimalkan kegiatan pemasarannya melalui promosi yang tepat. Usaha yang dilakukan Bank Syariah Mandiri (BSM) dalam menghadapi persaingan adalah dengan menyediakan produk dan jasa yang dapat memenuhi kebutuhan masyarakat, misalnya dengan menyediakan produk pembiayaan talangan haji BSM. Produk ini diharapkan menjadi salah satu alternatif untuk memperoleh dana bagi masyarakat yang ingin menunaikan ibadah haji, namun mengalami kekurangan dana. Oleh karena itu, PT Bank Syariah Mandiri Cabang Tasikmalaya harus memformulasikan strategi promosi yang paling tepat bagi produknya agar tujuan-tujuan perusahaan dapat tercapai. Penelitian ini bertujuan untuk (1) mengidentifikasi kegiatan promosi yang dilakukan oleh perusahaan saat ini, (2) mengidentifikasi faktor-faktor yang mempengaruhi penyusunan strategi promosi produk pembiayaan talangan haji, (3) menganalisis aktor yang berperan dalam pengambilan keputusan strategi promosi produk pembiayaan talangan haji, (4) merekomendasikan alternatif-alternatif strategi promosi produk pembiayaan talangan haji bagi perusahaan. Penelitian dilakukan pada PT Bank Syariah Mandiri Cabang Tasikmalaya selama 2 bulan (April-Mei 2010). Jenis data yang digunakan adalah data primer dan data sekunder. Perumusan strategi promosi dilakukan dengan teknik Analytical Hierarchy Process (AHP) dengan menggunakan software Expert Choice 11 dan Microsoft Excel. Analisis terhadap faktor penyusun strategi promosi produk pembiayaan talangan haji BSM Cabang Tasikmalaya mengidentifikasikan tujuh faktor, yaitu anggaran promosi, sumber daya manusia, Segmentation, Targeting, Positioning (STP), pesaing, karakteristik pasar, dan media partner. Aktor yang berpengaruh dalam pengambilan keputusan strategi promosi adalah kepala cabang, manajer pemasaran, marketing funding, dan customer service. Tujuan yang ingin dicapai perusahaan dalam promosi yang dilakukan adalah pengenalan produk pembiayaan talangan haji, peningkatan citra perusahaan, meningkatkan customer base, dan meningkatkan pertumbuhan penjualan produk pembiayaan talangan haji. Hasil penelitian ini menyatakan bahwa prioritas alternatif-alternatif yang dapat dipilih adalah BSM Cabang Tasikmalaya perlu meningkatkan kerjasama dengan KBIH dan mitra lain (0,244). Alternatif selanjutnya adalah lebih proaktif dalam melakukan kegiatan personal selling (0,202), mensponsori berbagai kegiatan terkait ibadah haji (0,2016), iklan melalui berbagai media (0,179), dan melakukan kegiatan direct marketing secara aktif menjadi prioritas terakhir dengan bobot sebesar 0,174.
Keyword: 

Judul: Transformasi Genetik Tanaman Tembakau oleh Gen LFY Kakao (TcLFY) Menggunakan Agrobacterium tumefaciens
Abstrak: LFY is a protein that have important role in flowering. TcLFY gene have been isolated from cacao (Theobroma cacao L.). To examine its role, this gene that is under control of p35S CaMV promoter was introduced in the tobacco plant using Agrobacterium tumefaciens. Transformation efficiency of transgenic plants was 16 % with regeneration efficiency was 27.38%, and produce 4 buds each explant. PCR analyses toward 5 putative transgenic tobacco plants that were taken randomly showed that all of them were transgenic. They also flowered early. Expression analyse of TcLFY gene using PCR showed that transgenic plant expressed the TcLFY gene in the all of its parts. This result showed that transgenic tobacco plant contained TcLFY gene under control of p35S CaMV
Keyword: