Judul: Analisis Ekuitas Merek Kopiluvium Sebagai Sociopetal Space
Abstrak: Kopiluvium memiliki tujuan bisnis terdekat berupa ekspansi bisnis yang memerlukan kekuatan ekuitas merek demi mendukung terwujudnya tujuan dan rencana bisnis. Analisis ekuitas merek juga dapat digunakan sebagai bahan evaluasi bagi pengelola Kopiluvium. Tujuan penelitian ini adalah untuk mengidentifikasi karakteristik konsumen, menganalisis 4 elemen ekuitas merek Kopiluvium dan merancang strategi pemasaran yang tepat untuk memperkuat ekuitas merek Kopiluvium sebagai sociopetal space. Metode penentuan responden menggunakan purposive sampling dan perhitungan rumus Slovin yang menghasilkan jumlah responden sebanyak 100 orang. Metode pengolahan data yang digunakan adalah uji coba kuesioner, analisis deskriptif, nilai rata-rata skala likert dan uji Cochran. Hasil dari penelitian ini adalah konsumen didominasi oleh remaja laki-laki dengan kelas ekonomi menengah kebawah dengan tujuan untuk berkumpul dengan teman, kesadaran merek Kopiluvium sangat baik, asosisasi merek Kopiluvium belum membentuk brand image yang melekat di benak konsumen, persepsi kualitas Kopiluvium baik, serta loyalitas konsumen terhadap merek sangat baik dan sudah membentuk piramida harapan loyalitas konsumen. Dari hasil analisis ekuitas merek, strategi pemasaran Kopiluvium diprioritaskan untuk mengarah kepada harmonisasi keunikan sociopetal space, pembaharuan dalam social media marketing, dan penguatan atribut untuk memunculkan brand image di benak konsumen.
Keyword: sociopetal space, ekuitas merek, strategi pemasaran

Judul: Analisis Ekuitas Merek dari Kopiko 78ºC Berdasarkan Dimensi-dimensi Ekuitas Merek dan Usaha-usaha Pemasaran.
Abstrak: The Increasing number of coffee beverage on the market make the competition between coffee brands has been increasing. To maintain market needs some research to evaluate brand equity. Brand equity to be influenced by the dimensions of brand equity and marketing efforts. Dimensions of brand equity include brand awareness, brand association, brand loyalty, and perceived quality. Dimensions of brand equity and marketing efforts are variables that can not be measured directly, it is named latent variables. Statistical analysis that can be used to analyze in this case is structural equation modeling (SEM). This research used data from survey of active student S1 IPB 2015 who had purchase and consume Kopiko 78ºC. The results showed that brand loyalty and perceived quality had positive influence on brand equity. While awareness and brand association had negative influence on brand equity. The most influential marketing effort on brand loyalty is intensity of distribution. The most influential marketing effort on perceived quality is price. The most influential marketing effort on brand equity is price.
Keyword: brand equity, marketing efforts, structural equation modeling

Judul: Thermal Characteristics and Dynamics of Tropical Cyclone over Western North Pacific Ocean: A Case Study of Typhoon Songda (Chedeng) 2011
Abstrak: The frequent occasion of Tropical Cyclone (TC) over Western North Pacific (WNP) Ocean lies from 10˚N to 26˚N and 121˚E to 170˚E. Sources of TC development come from warm ocean temperature where latent heat is released during condensation processes and subsequently concentrated in the boundary layer. Relative humidity at 850-700 hPa is responsible to produce the most intense storm. Meanwhile, weak vertical wind shear between 850-200 hPa is one of the dynamical factors that lead to the development of TC. Pressure level of 850-200 hPa is chosen to minimize the thermodynamic effect in the lower troposphere. Typhoon Songda (Chedeng in the Philippines) or TSC lasted from May 18th to 30th, 2011 and strengthened into powerful Super Typhoon stage between May 24th and 27th. Long curving track and the exhibition of all sequences of TC life cycle, TSC is then considered as an ideal case of TC. The objective of the study with case of TSC is to investigate the role of thermal characteristics and dynamics on TC intensity. The research is carried out by using Advanced Research of Weather Research and Forecasting model (WRF ARW model) version 3.3. Two domains are employed in the model. The first domain situate from 02˚N to 40˚N and 118˚E to 149˚E and cover spatial resolution () of 33.1 km. The second domain situate from 09˚N to 27˚N and 119˚E to 132˚E with of 11 km. Timestep of the model () is 120 seconds. The model is supported by the following physical parameterization, i.e., Yonsei University Scheme (YSU) in the boundary layer, Kain-Fritsch scheme (KF) in the cumulus, and WRF Single-Moment 3-class scheme in the microphysics. Initial meteorological condition prior to the formation of the cyclone is generated using WRF ARW standard-release model. Sensitivity of the model output is obtained from a selected single-parameter change scenarios, namely, 10 % to 20 % decrease and increase of wind shear initial data at 850-200 hPa, and by 10 % to 20 % decrease of relative humidity initial data at 850-700 hPa. The result showed that the negative correlations between wind shear and intensity are found in wind shear scenarios. Wind shears of 10 ms-1 which lead to strengthening of the wind intensity in the early period of Typhoon development are found in wind shear scenarios. The effect of wind shear changes on wind intensity is statistically significant in the 20 % wind shear scenarios. During mature stage, weak wind intensity occurred when wind shear increase as given in the WRF standard-release and the 20 % decreasing scenario. Different situation is found in the 20 % increasing scenario where wind shear tend to weak and lead to strong wind intensity at this stage. Meanwhile, the reduction of moisture supply at 850-700 hPa resulting from 20 % decreasing relative humidity play a major role in the weakening of wind intensity and reduces mechanical energy of the cycle process as much as 300 J kg-1.
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