Judul: Efektivitas Store Atmosphere sebagai media promosi pada coffee shop "Tanmu Coffee"
Abstrak: Berkembang pesatnya pertumbuhan coffee shop mengharuskan para pelaku usaha coffee shop untuk terus melakukan promosi dan inovasi agar usahanya dapat tetap bersaing. Salah satu upaya promosi yang dapat dilakukan adalah melalui store atmosphere pada coffee shop. Tujuan penelitian ini adalah untuk menganalisis kualitas store atmosphere, menganalisis efektivitas store atmosphere sebagai media promosi pada coffee shop “Tanmu Coffee”, dan juga menganalisis pengaruh elemen store atmosphere dalam meningkatkan efektivitas promosi. Metode penelitian ini adalah kuantitatif dengan menyebarkan kuesioner online kepada 72 konsumen Tanmu Coffee serta didukung dengan metode kualitatif yang dilakukan dengan wawancara mendalam. Teknik pemilihan responden pada penelitian ini menggunakan non-probability sampling dengan prosedur accidental sampling. Analisis data pada penelitian ini menggunakan uji regresi logistik biner dengan software IBM SPSS Statistic 25. Hasil penelitian menunjukkan seluruh elemen store atmosphere yang terdiri exterior, general interior, store layout, interior display, dan presentasi coffee shop dari pada Tanmu coffee berpengaruh positif dan signifikan terhadap efektivitas promosi karena mampu meningkatkan attention, interest, desire, dan action (AIDA) konsumen. Kata kunci: Coffee shop, efektivitas, promosi, store atmosphere, The rapid growth of coffee shop growth requires coffee shop business actors to continue to promote and innovate so that their business can remain competitive. One of the promotional efforts that can be done is through the store atmosphere at the coffee shop. The purpose of this study is to analyze the quality of the store atmosphere, analyze the effectiveness of the store atmosphere as a promotional medium at the "Tanmu Coffee" coffee shop, and also analyze the influence of store atmosphere elements in increasing promotional effectiveness. This research method is quantitative by distributing online questionnaires to 72 Tanmu Coffee consumers and supported by qualitative methods conducted by in-depth interviews. The respondent selection technique in this study used non-probability sampling with accidental sampling procedures. The results showed that all store atmosphere elements consisting of exterior, general interior, store layout, interior display, and coffee shop presentation of Tanmu coffee had a positive and significant effect on promotional effectiveness because they were able to increase consumer attention, interest, desire, and action (AIDA).
Keyword: Coffee shop, Efectiveness, Promotion, Store atmosphere

Judul: Analisis Pengaruh Store Atmosphere terhadap Kepuasan dan Loyalitas Pelanggan Coffee Shop (Studi Kasus Coffee Toffee Post Shop dan Popolo Coffee Bogor).
Abstrak: Meningkatnya konsumsi kopi membuat semakin berkembangnya coffee shop di kota Bogor seperti Coffee Toffee Post Shop dan Popolo Coffee yang berdampak pada persaingan, sehingga harus menciptakan store atmosphere yang baik untuk memberikan kepuasan dan meningkatkan loyalitas pelanggan. Tujuan dari penelitian ini yaitu menganalisis pengaruh store atmosphere terhadap kepuasan pelanggan, menganalisis pengaruh store atmosphere terhadap loyalitas pelanggan dan menganalisis pengaruh kepuasan pelanggan terhadap loyalitas pelanggan. Metode penarikan sampel yang digunakan yaitu teknik convenience sampling dengan jumlah sampel 190 responden dan data yang diperoleh diolah menggunakan analisis SEM (Lisrel). Hasil penelitian menunjukkan bahwa terdapat pengaruh positif antara variabel store atmosphere yaitu general atmosphere terhadap kepuasan pelanggan, tidak terdapat pengaruh positif antara variabel store atmosphere yaitu exterior, general interior, store layout, dan interior display terhadap loyalitas dan terdapat pengaruh positif antara variabel kepuasan terhadap loyalitas pelanggan.
Keyword: kepuasan, loyalitas, SEM, store atmosphere

Judul: Mitochondrial DNA Gene Organization and Phylogenetic Relationship of Naja siamensis
Abstrak: Naja siamensis is one of Asiatic cobra in the Family of Elapidae, known as a cryptic snake. It has many morphological variations that lead to misidentification. Misidentification can cause the wrong concept in developing antivenom types due to high snakebite cases occur in Thailand. Thus, an accurate species identification using a molecular approach is crucially required. Mitochondrial DNA has been used widely in snake molecular studies. These studies were aimed to determine the arrangement of the N. siamensis partial mitochondrial genes using reptile-oriented primers and to reveal the phylogenetic relationship among other species of Asian cobra. DNA extraction was carried out based on the standard DNA salting-out protocol and was conducted by bioinformatics analysis using BLASTn and MEGA 6 software. Gene annotation was performed against N. kaouthia complete genome. A total of 3121 bp of N. siamensis mtDNA genes were sequenced consisting of partial of six regions: 16S rRNA, ND1, tRNA-Ile, CRII region, tRNA-Leu, tRNA-Gln, and COI genes. The mtDNA gene organization of N. siamensis was predicted to has a similar pattern with the common Elapidae mtDNA gene organization. This study showed that there is a monophyletic form in Naja genus and N. kaouthia is the closest species with N. siamensis based on partial 16S rRNA and ND1 gene.
Keyword: 16S rRNA, Elapidae, ND1, phylogenetic relationship