Judul: Efek Strategi Komunikasi Pemasaran Personal Selling PT Agricon Pada Petani Padi di Kabupaten Karawang
Abstrak: The objective of this research was to determine the personal selling of marketing communication strategy which was conducted by PT Agricon and to examine the factors related to the effects of it. This research applies simple random sampling which was conducted by using quantitative methods and supported by qualitative approach. The result showed that there were several activities which were implemented by the formulators of personal selling in the Village Rawagempol, such as demo plots, farmers meeting, field trip, and one day promo. Factors that are correlates positively to the tendency of farmer to buy the products are formulator communication skill in attracting farmer attention, the ability to explain the advantages of the product, the ability to use props well, farmer communication skill in being critical to formulator, and the ability of farmer to deliver attention and listen to the formulator. On farmer characteristics side, there were no factors that correlate to the tendency of farmers to buy the products
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Judul: Efektivitas Komunikasi Pemasaran Produk Olahan Pertanian Institut Pertanian Bogor di Serambi Botani, Mal Gandaria City
Abstrak: Marketing communication is an attempt to convey the message to the public, especially to the consumer, about the existence of the product in the market. The purpose of this study is to analyze the factors that affect marketing communications. This study also aims to identify the characteristics of visitors and the implementation which done by the company. In this study the business units studied were Serambi Botani, Gandaria City Mall. Serambi Botani is one of business unit under the supervision of the Direktorat Bisnis dan Kewirausahaan Institut Pertanian Bogor (DITBK IPB) that sells processed agricultural products. The results of this study demonstrate the influence of the characteristics of marketing communications to the effectiveness of marketing communications, precisely on affective and conative aspects. Cognitive aspect is not affected by the characteristics of the visitors, the characteristics of marketing communications, nor the level of visitor’s exposure.
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Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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