Judul: Analisis Strategi Pemasaran UMKM Telur Asin Rahayu Babat - Lamongan
Abstrak: The micro, small and medium enterprises of salted egg “Rahayu” is the one of business with excellent products in Lamongan, East Java Province. The best quality of organic raw materials from wild ducks into the benefits of these products so that they can be accepted by the market. This research aims to (1) Identify the characteristics of consumer micro, small, and medium enterprise of TAR current, (2) Identify the stage of the consumer purchase decision micro, small and medium enterprise of TAR, (3) Analyze internal and external environmental factors on micro, small and medium enterprise of TAR, (4) Recommend appropriate marketing strategies for sale on micro, small and medium enterprise of TAR. Based on the result obtained from IFE Matrix (3,336) and EFE Matrix (3,168), the position on Matrix IE is in cell I, with the type of “Grow and Build” strategy. The main strategies recommended alternative is to maintaining good relationships with customers and suppliers of raw materials.
Keyword: stage of consumer purchases, salty egg, marketing strategy, consumer characteristics, analytical hierarchy process (AHP)

Judul: The Development Strategy of Layer Chicken Business On UD Ayam Cemara In Tuban Regency
Abstrak: UD Ayam Cemara merupakan perusahaan yang bergerak dibidang peternakan ayam ras petelur. Perubahan lingkungan usaha karena faktor internal maupun eksternal perusahaan, seperti meningkatnya persaingan antar peternakan ayam ras petelur. Tujuan penelitian ini adalah untuk mengidentifikasi dan menganalisis faktor–faktor lingkungan internal dan eksternal yang harus diperhatikan UD Ayam Cemara, merumuskan alternatif strategi, serta menentukan prioritas strategi pengembangan usaha yang tepat untuk UD Ayam Cemara. Metode penelitian menggunakan analisis IFE dan EFE untuk menganalisis lingkungan internal dan eksternal. Perumusan alternatif strategi pengembangan dibuat dengan menggunakan matriks IE dan SWOT, dan penentuan prioritas strategi pengembangan menggunakan analisis QSPM. Berdasarkan analisis matriks IE, UD Ayam Cemara memiliki kondisi internal sedang dan eksternal kuat yang berada pada sel II (dua) yaitu posisi tumbuh dan membangun. Terdapat enam alternatif strategi yang dirumuskan dari hasil matriks SWOT. Prioritas strategi utama yaitu mengoptimalkan kegiatan pemasaran untuk memperluas pasar di luar kabupaten Tuban dengan melakukan promosi secara online dan offline., UD Ayam Cemara is a company engaged in the business of layer chicken. There is change in the business environment from internal and external factors such as increased competition between layer chicken farms. The purpose of this research is to analyze internal and external environmental factors that must be considered by UD Ayam Cemara, formulate alternative strategies, and determine priority alternative business development strategies.. The research method uses IFE and EFE analysis to analyze internal and external environment. The alternative development strategies are formulated using IE and SWOT matrix, and the determination of the priority development strategy uses the QSPM analysis. Based on IE matrix analysis, UD Ayam Cemara has medium internal and strong external conditions which were in cell II, which means the position of growth and build. There are six alternative development strategies formulated from the SWOT matrix. The first priority stategy is to optimize marketing activities, to expand markets outside Tuban regency by online and offline promotions.
Keyword: Development Strategy, IE Matrix, Layer Chicken, SWOT Matrix, QSPM

Judul: Photovoltaic Effect In A CdS/P3HT-Chitosan Junction
Abstrak: A CdS/Polymer junction has been fabricated and it’s photovoltaic effect has been studied. The polymer is a blend of poly-3hexyltiophene (P3HT), chitosan and polyethileneglicol (PEG). Boron in situ doping of CdS using Chemical Bath Deposition (CBD) was investigated. The effect of B-doping and annealing on optical properties as well as on electrical and morphology of CdS film were studied. The structure and morphology of the film were detected by XRay Diffraction (XRD) and Scanning Electron Microscopy (SEM). The polymer film was sandwiched between the CdS semiconductor and an ITO glass to form an ITO/CdS/Polymer/ITO photovoltaic cell. Time constant (τ) and open circuit voltage (Voc) were investigated by using voltage censor. The bandgap of films were determined using absorbance edge method. The results of annealing optical bandgap of undoped CdS shifted from 2,49 eV down to 2,39 eV. Phase transition of CdS due to annealing temperature and induced lattice damage due to doping. The room temperature conductivity of polymer is 3,8 – 6,6 x 10-7 S/cm as function of frequency between 100 – 5000 Hz. The Voc of the fabricated cells ranges between 107 – 286 mV and time constant ranges between 2,5 to 43,75 s.
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