Judul: Pengaruh Entrepreneurial Marketing dan Internet Marketing terhadap Keberhasilan Usaha Alas Kaki di Bandung
Abstrak: Pemasaran wirausaha merupakan pendekatan yang sesuai dengan usaha kecil dan menengah yang memiliki kendala sumber daya. Praktik entrepreneurial marketing mampu mendorong pelaku usaha untuk mencapai keberhasilan usaha. Kemunculan internet sebagai saluran pemasaran baru memberikan pilihan kepada pelaku usaha dalam melakukan pemasaran. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh entrepreneurial marketing dan internet marketing terhadap keberhasilan usaha UKM alas kaki di Bandung. Penelitian ini dilakukan dengan menyebar kuesioner kepada 85 pelaku UKM. Penelitian ini menggunakan analisis transformasi indeks dan Structural Equation Modelling (SEM) dengan pendekatan Partial Least Square (PLS) untuk menganalisis data. Hasil penelitian menunjukkan bahwa karakteristik pelaku usaha alas kaki di Bandung secara umum termasuk pada kelompok dengan tingkat pendidikan yang rendah. Namun demikian, para pelaku usaha memiliki keahlian yang sangat baik dalam memproduksi alas kaki. Karakteristik usaha alas kaki di daerah Bandung merupakan usaha yang telah lama berdiri, usaha pokok yang menjadi sumber pendapatan keluarga yang mampu memenuhi kebutuhan keluarga pelaku usaha, dan melakukan produksi secara manual. Berdasarkan analisis SEM dengan pendekatan PLS, diketahui bahwa variabel laten entrepreneurial marketing berpengaruh positif secara langsung terhadap variabel laten internet marketing dan keberhasilan usaha. Variabel internet marketing tidak memiliki pengaruh signifikan secara langsung terhadap laten keberhasilan usaha. Hal tersebut mengindikasikan bahwa belum terdapat pengaruh tidak langsung entrepreneurial marketing terhadap keberhasilan usaha melalui internet marketing pada UKM alas kaki di Bandung.
Keyword: entrepreneurial marketing, internet marketing, keberhasilan usaha, partial least squares (PLS), usaha kecil dan menengah (UKM)

Judul: Analisis Pengaruh Entrepreneurial Marketing dan Kebijakan Pemerintah terhadap Daya Saing Industri Alas Kaki di Bogor
Abstrak: Entrepreneurial marketing is the suitable approach in terms of resource constraints and problems that exist in small and medium enterprises (SMEs). Footwear industry is a sector of Small and Medium Enterprises (SMEs) that is supported by the government of Bogor. Problems of development of footwear industry are divided into two main factors: the competence of SMEs and local government policy. Based on these problems, this study aims to (1) Identify the characteristics of entrepreneurs, business characteristics and linkages both of them, (2) Identify and analyze the ability of entrepreneurial marketing, implementation of government policies and the ability of the competitiveness of small industrial footwear in Bogor, and (3) Identify and analyze the influence of entrepreneurial marketing and government policies on the competitiveness of the footwear industry in Bogor. Sample selection is done by purposive cluster sampling method. The samples in this study were 100 small business owners. This study employs three data analysis: descriptive analysis, index transformation analysis, and analysis of structural equation modeling (SEM) with partial least squares (PLS). Characteristics of footwear SME owners in Bogor is included the low-educated group. However, they have excellent expertise in the producing of footwear. Characteristics of footwear enterprises in Bogor, is categorized as the long standing and major businesses. Based on the analysis of SEM with PLS approach, it is known that the entrepreneurial marketing variables have a positive impact on the competitiveness of small industrial footwear in Bogor, while the government policies variables have an indirect effect on competitiveness through entrepreneurial marketing variables.
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Judul: Studi Taksonomi Katak Subgenus Papurana (Lesson, 1831) dari Halmahera (Anura, Ranidae, Hylarana), Studi Taksonomi Katak Subgenus Papurana (Lesson, 1831) dari Halmahera (Anura, Ranidae, Hylarana
Abstrak: I reevaluated taxonomic of subgenus Papurana position from Halmahera based on morphological and molecular analyses. My results show that two separate species occur on the Halmahera Island, each nested within two distinct clades (hereafter papua clade and celebensis clade), one of which corresponds to H. moluccana (celebensis clade) and the other to an unidentified species (papua clade). By p-distance ranging from 6.9 to 11.5% on the 16S rRNA gene, the unidentified species (Hylarana sp.) is genetically different from all congeners of the papua clade. The Hylarana sp. can be distinguished from all congeners by following combination of charactes: vomer teeth in two oblique rows with narrow inter-vomer distance; snout rounded dorsally; dorsum with few scattered cone-shaped tubercles that are black with white tips; distinct skin folds (ridges) on the dorsal side of the thigh coinciding with dark brown cross bars; a marbled pattern on the ventral side of the thigh and yellowish groin. I also present new data for H. daemeli, H. volkerjane, and H. arfaki from the western region of Papua. Furthermore, I found that H. celebensis has numerous mtDNA lineages, indicating cryptic diversity within the celebensis clade. The discovery of two separate species on Halmahera necessitates more research into the biogeographic history of Hylarana in Northern Moluccas.
Keyword: frog, Halmahera, Hylarana, morphology, Papurana, phylogenetic