Judul: Brand Equity of Instant Ground Coffees among IPB University Students
Abstrak: Tujuan penelitian ini adalah untuk menganalisis ekuitas merek kopi bubuk instan pada mahasiswa IPB dengan mengukur faktor yang diduga mempengaruhi ekuitas merek, yang terdiri atas kesadaran merek, persepsi kualitas, asosiasi merek, dan loyalitas merek, serta mengukur pengaruh keempat faktor tersebut pada ekuitas merek kopi bubuk instan merek Good Day, Indocafe, dan Nescafe. Penelitian ini menggunakan data primer yang dikumpulkan melalui survei dengan 97 responden. Data dianalisis menggunakan metode Partial Least Square-Structural Equation Modelling (PLS-SEM), analisis deskriptif, dan skala semantic differential. Hasil penelitian menunjukkan bahwa merek Good Day memiliki ekuitas merek tertinggi dibandingkan dengan dua merek lainnya. Hasil penelitian juga menunjukkan bahwa persepsi kualitas dan loyalitas merek meningkatkan ekuitas merek kopi bubuk instan, sedangkan kesadaran merek dan asosiasi merek tidak meningkatkan ekuitas merek kopi bubuk instan. Penelitian ini menyarankan agar ketiga merek untuk lebih fokus kegiatan pemasarannya pada loyalitas merek dan persepsi kualitas dalam membangun ekuitas merek., This research aims to analyze the brand equity of instant ground coffees on Good Day, Indocafe, and Nescafe brands among IPB students by measuring factors probably affecting brand equity, consisiting of brand awareness, perceived quality, brand association, and brand loyalty, and in turn, to investigate the effect of these factors on the brand equity of instant ground coffees among IPB students. This research used primary data collected from a survey of 97 respondents. This research used Partial Least Square-Structural Equation Modelling (PLS-SEM) method, descriptive statistics, and semantic differential. The results show that Good Day has the highest brand equity compared to the other two brands. The results also show that perceived quality and brand loyalty increase the brand equity of instant ground coffees, while brand awareness and brand associations do not increase the brand equity of instant ground coffees. This research suggests that the three brands to focus their marketing efforts on brand loyalty and perceived quality in building brand equity.
Keyword: ekuitas merek, PLS-SEM, loyalitas merek, persepsi kualitas, kesadaran merek, asosiasi merek, brand equity, brand loyalty, perceived quality, brand awareness, brand association

Judul: The Brand Equity of Coffee Shop in Medan
Abstrak: Kopi merupakan salah satu minuman yang sering dikonsumsi dan disukai oleh masyarakat Indonesia. Peningkatan konsumsi kopi di Indonesia berdampak pada bertambahnya jumlah kedai kopi di pasaran. Pertambahan jumlah kedai kopi meningkatkan persaingan. Berdasarkan hasil riset yang dilakukan oleh Frontier Consulting terdapat tiga merek kedai kopi dengan Top Brand Index tertinggi yaitu Janji Jiwa, Kopi Kenangan dan Kulo. Index ini diperoleh berdasarkan merek yang pertama disebut, merek yang terakhir dikonsumsi, dan merek yang akan dikonsumsi oleh konsumen. Merek dengan kategori top dapat disimpulkan sebagai merek yang paling terkenal dan banyak dikonsumsi oleh masyarakat. Penelitian ini bertujuan untuk menganalisis ekuitas merek tiga kedai kopi pada remaja dan orang dewasa di Kota Medan dengan mengukur tingkat kesadaran merek, persepsi kualitas, asosiasi merek dan loyalitas merek. Metode yang digunakan dalam penelitian ini adalah metode analisis deskriptif, semantic differential, uji cochran dan piramida loyalitas. Hasil analisis menunjukkan bahwa Kopi Kenangan unggul pada semua elemen ekuitas merek. Analisis persepsi kualitas menunjukkan bahwa Kopi Kenangan unggul pada dua atribut. Adapun pada elemen asosiasi merek Kopi Kenangan dan Janji Jiwa masing- masing mendapatkan nilai yang sama yaitu memiliki empat asosiasi pembentuk brand image. Berdasarkan hasil analisis keempat elemen ekuitas merek tersebut dapat disimpulkan bahwa merek Kopi Kenangan merupakan merek dengan ekuitas terkuat., Coffee is one of the drinks that are often consumed and liked by the people of Indonesia. The increase consumption of coffee in Indonesia has an impact on the increasing number of coffee shops on the market. The increasing number of coffee shops increases competition as well. Based on the results of research conducted by Frontier Consulting, there are three coffee shop brands with the highest Top Brand Index, namely Janji Jiwa, Kopi Kenangan and Kulo. This index is obtained based on the brand that was first mentioned, the last brand consumed, and the brand that consumers will consume. Brands with the TOP category can be summed up as the most well-known brands and are widely consumed by the public. This study aims to analyze the brand equity of three coffee shops in adolescents and adults in Medan by measuring the level of brand awareness, perceived quality, brand associations and brand loyalty. The method used in this research is descriptive analysis method, semantic differential, cochran test and loyalty pyramid. The results of the analysis shows that Kopi Kenangan brand is superior to the four elements of brand equity. Analysis of perceived quality shows that the Kopi Kenangan brand is superior to two attributes. While the brand association elements, the Kopi Kenangan and Janji Jiwa brands each get the same value, namely having two brand associations. Based on the analysis of the four elements of brand equity, it can be concluded that Kopi Kenangan brand is the brand with the strongest equity
Keyword: Brand Equity, Brand Loyalty, Cochran Test, Coffee Shop, Semantic Differential

Judul: Penyusunan Overlap Graph menggunakan Suffix Tree pada DNA Sequence
Abstrak: The DNA sequence assembly is very important in genome analysis. This step aims to reconstruct contigous DNA fragment (contigs) from short fragment by concatenating fragments based on the overlap region among them. This method employs overlap graph for solving the problems. In this graph, nodes represent fragments and edges represent overlap. This research developed a software for constructing overlap graph using suffix tree. The evaluation was conducted by measuring the number of nodes, number of edges, and the execution time in many values of minimum overlap. The minimum overlap is defined as the minimum length of substring which is considered as the overlap region between two fragments. The evaluation results showed that the number of nodes, the number of edges, and the execution time were increased with the decreasing of the minimum overlap value.
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