Judul: Analisis elemen-elemen ekuitas merek biskuit bayi milna dan implikasinya pada bauran pemasaran perusahaan : kasus: PT. Sanggiang Perkasa Cabang Bogor
Abstrak: Pangan merupakan kebutuhan utama manusia selain sandang dan papan. Pemenuhan pangan bergizi harus dimulai semenjak bayi, salah satunya adalah dengan pemberian ASI. Tetapi dengan bertambahnya aktivitas bayi, bayi memerlukan makanan tambahan lain selain yag didapatnya dari ASI. Salah satunya adalah bubur bayi kemasan yang dijual di pasaran yang merupakan hasil olahan teknologi. Perkembangan teknologi yang semakin canggih dan modern menyebabkan konsumsi terhadap bubur bayi kemasan meningkat yang menyebabkan banyak produsen yang memasuki industri tersebut. Salah satu perusahaan yang bergerak dalam industri ini adalah PT Sanghiang Perkasa. Seiring dengan perkembangan zaman dan semakin banyaknya perusahaan yang masuk industri ini, maka PT Sanghiang Perkasa melakukan perubahan terhadap kemasannya. Hal ini menyebabkan terjadinya fluktuasi pendapatan penjualan pada Bulan Januari 2004 sampai Januari 2005. Karena itulah untuk dapat mengetahui bagaimana ekuitas merek dari PT Sanghiang Perkasa setelah merubah gambar kemasannya, perlu dilakukan analisis terhadap ekuitas merek yang dimilikinya yaitu dari segi brand awareness, brand association, brand perceived quality, dan brand loyalty. Tujuan dari penelitian ini adalah untuk mengetahui ekuitas merek dari biskuit bayi Milna, Nestle, Farley, dan Promina, dan juga untuk menganalisis strategi pemasaran bagi biskuit bayi merek Milna yang sesuai dengan hasil dari analisis ekuitas merek. Penelitian dilakukan di Kota Bogor pada Bulan April-Mei 2005, dengan teknik pengnambilan sampel berupa judgement sampling. Untuk elemen ekuitas merek yang pertama yaitu brand awareness, didapatkan bahwa biskuit bayi merek Milna menempati posisi tertinggi pada tingkat top of mind yaitu sebesar 71 persen. Sedangkan untuk merek lainnya yaitu merek Nestle, Farley, dan Promina, masing-masing mendapatkan persentase untuk posisi top of mind sebesar 8 persen, 15 persen, dan 6 persen. Alasan Milna dapat menempati urutan teratas dalam tingkat top of mind ini adalah karena sebagian besar responden sedang menggunakan merek tersebut yang berarti bahwa ada hubungan posistif antara merek yang paling diingat dengan merek yang sedang dikonsumsi. Untuk tingkatan brand awareness lainya yaitu brand recall, persentase terbesar dimiliki oleh Promina. Sedangkan untuk brand recognition Farley dan Nestle mendapatkan persentase yang sama yaitu sebesar ..dst
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Judul: Analisis Ekuitas Merek Produk Bubur Bayi Kemasan di Kota Bogor
Abstrak: The rapid development of modern and sophisticated food technology support the emergence of the industrial packaged baby food. Various types and brands of packaged baby food on the market make the brands competition becomes so tight that manufacturers need to know the position of their brand name. The purpose of this study is to measure and analyze brand equity of packaged baby food in Bogor by measuring the level of brand awareness, brand associations, perceived quality, and loyalty. The method used in this research is descriptive analysis method, Cochran Test, Importance Performance Analysis (IPA), and Brand Switching Pattern Matrix. The result of analysis showed that Nestle Cerelac is the superior brand on the element of brand awareness because it is on the top of the top of mind category and on the element of brand association it has the highest brand image associations forming. The quality perception analysis showed that all the perceived quality of brands get the same value. While on the element of loyalty, the strongest brand is Promina brand because it has the largest percentage of committed buyer and the smallest amount of the switcher . Based on the the four elements analysis of brand equity can be concluded that Nestle Cerelac is the brand with the strongest brand equity.
Keyword: brand switching pattern matrix., importance performance analysis (IPA), cochran test, brand equity, packaged baby food, Bogor Agricultural University (IPB)

Judul: Pemurnian dan karakterisasi protein inhibitor RNA helikase virus hepatitis C
Abstrak: Hepatitis C virus (HCV) infection is the second most common chronic viral infection in the world with global prevalence. This infection is contribution to chronic hepatitis and liver cirrhosis, often leading to hepatocellular carcinoma. There is no effective drug and vaccine available against HCV. The current standard treatment, a combination of pegylated interferon-α with ribavirin, is limited by its suboptimal response rate in a significant patient population, side effects, and affordability. Therefore, development of effective drug is needed. One approach to find out the candidate of antiviral drug is to discover the inhibitor of enzyme that essential for virus replication, such as RNA helicase. Streptomyces chartreusis 5-095 produce the inhibitor of HCV RNA helicase. The aim of this study was to purify the protein inhibitor which has inhibition activity against ATPase activity of RNA helicase HCV from S. chartreusis 5-095. The supernatant of culture S. chartreusis 5-095 exhibited high inhibiton activity against ATPase activity of RNA helicase HCV (approximately 72%) at 10 days of incubation. The extracellular protein inhibitor was partially purified by procedures of precipitation with ammonium sulfate to 65% saturation and gel filtration (Sephadex G50) using methanol water solution (4:6) as an eluen. The purity of protein inhibitor was monitored by SDS PAGE. The protein inhibitor showed a relative molecular mass were estimated to be 14 kDa and increased the purity 23,08 fold than those of the crude protein. The specific activity and IC50 after purification were 13,1338 U/mg and 0,0767 mg/mL, respectively. The activity of purified protein inhibitor showed its stability over pH range from 5-8 and optimum at pH 7,4. The inhibition activity showed its stability up to 70% at temperature 100 oC. The purified protein inhibitor relatively stable its activity at storage in the range of -20 oC to room temperature for 35 days.
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