Judul: The Development Strategy of Home Industry Business Bean Sprouts Berkah Jaya at Baros District Sukabumi City
Abstrak: Taoge Berkah Jaya merupakan salah satu usaha rumahan yang ada di Kota Sukabumi. Berdasarkan data penjualan usaha taoge ini memiliki pendapatan yang selalu meningkat, adanya permintaan taoge yang terus menerus, dan naik kelasnya produk UMKM perlu adanya strategi dalam mengelolanya. Tujuan dari penelitian ini adalah untuk menganalisis faktor internal dan faktor eksternal yang memengaruhi Taoge Berkah Jaya, merumuskan alternatif strategi yang dapat digunakan serta menentukan prioritas strategi. Alat analisis yang digunakan adalah matriks IFE, matriks EFE, matriks IE, matriks SWOT, dan QSPM. Hasil penelitian menunjukkan kekuatan utama, yaitu memiliki ketahanan produk yang lebih lama dan peluang utama, yaitu kemudahan mendapatkan bahan baku. Taoge Berkah Jaya berada pada posisi grow and build menghasilkan enam alternatif strategi dengan prioritas strategi, yaitu menerapkan strategi penjualan langsung., Taoge Berkah Jaya Bean Sprouts is one of the home-based businesses in Sukabumi City. Based on sales data, this bean sprout business has an ever-increasing income, there is a continuous demand for bean sprouts, and the increase in the class of MSME products requires a strategy for managing them. The aim of this research is to analyze internal factors and external factors affecting Taoge Berkah Jaya Bean Sprouts, formulate alternative strategies that can be used, and determine strategy priorities. The analysis tools used are IFE and EFE matrices, IE matrices, SWOT matrices, and QSPM. The results showed that the main strength is that the product is more durable than competitors and the main opportunity is the ease of obtaining raw materials. The Taoge Berkah Jaya is in a grow and build position that produces seven alternative strategies with strategic priorities, namely implementing a direct sales strategy.
Keyword: IFE-EFE, QSPM, SWOT, bean sprout home industry business

Judul: Strategi Pengembangan Bisnis Superfood (Studi Kasus Rumah Kurma Albarakat)
Abstrak: Bisnis superfood adalah salah satu bisnis yang sedang berkembang sejak tahun 2021. Penelitian ini berfokus di Rumah Kurma Albarakat (RKA), bisnis yang menjual produk superfood dan saat ini mengalami fluktuasi pendapatan akibat ketatnya persaingan. Tujuan penelitian ini adalah mengidentifikasi faktor internal dan eksternal RKA, menganalisis perspektif pelanggan terhadap produk dan merek RKA, serta menyusun dan menentukan alternatif prioritas strategi yang dapat dilakukan oleh RKA. Penelitian ini menggunakan metode observasi, wawancara mendalam, dan kuesioner kepada pemilik, karyawan, pelanggan RKA, dan serta para ahli. Alat analisis yang digunakan adalah matriks internal factor evaluation-external factor evaluation (IFE-EFE), matriks internal-eksternal (IE), strength-weakness-opportunity-threat (SWOT), dan quantitative strategic planning matrix (QSPM) sebagai bagian dari analisis tiga tahap formulasi, serta analisis 7P untuk mendukung perumusan strategi. Hasil penelitian diperoleh dua belas alternatif strategi dengan priortas utama yaitu memperkuat branding melalui kolaborasi dengan bisnis lain atau tokoh berpengaruh dan pengembangan konten di media sosial. Prioritas kedua adalah menghadirkan suasana atau pengalaman berbelanja yang baru bagi pelanggan RKA. Kata Kunci: analisis tiga tahap formulasi, strategi pengembangan, superfood, Superfood is one of the growing businesses since 2021. This research focuses on Rumah Kurma Albarakat (RKA), a business that sells superfood products and is currently experiencing fluctuations in revenue due to intense competition. The purpose of this research is to identify RKA's internal and external factors, analyze customer perspectives on RKA’s products and brands, and determine alternative strategic priorities that can be implemented by RKA. This research uses observation, in-depth interviews, and questionnaires to the owner, employees, RKA customers, and experts. The analytical tools used are internal factor evaluation-external factor evaluation (IFE-EFE) matrix, internal-external (IE) matrix, strength-weakness-opportunity-threat (SWOT), and quantitative strategic planning matrix (QSPM) as part of the three-stage formulation analysis as well as 7P analysis to support strategy formulation. The results obtained twelve alternative strategies with the main priority is amplify branding through collaboration with other businesses or influential figures and make content development on social media. The second priority is to present a new shopping atmosphere or experience for RKA customers. Keywords: development strategy, superfood, three-stage formulation analysis
Keyword: development strategy, superfood, three-stage formulation analysis

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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