Judul: Kajian Entrepreneurial Marketing terhadap Pengembangan dan Keberlanjutan Usaha IKM Makanan dan Minuman di Wilayah Bogor
Abstrak: Food and beverage industries are one of the non-oil and gas subsector manufacture in Bogor. The marketing concept of the Small and Medium Enterprises (SMEs) is different from the Big Enterprises. SMEs employes the entrepreneurial marketing system there is more flexible to confront a strict market competition. The purpose of this study are to understand the SMEs profile and its subject characteristic, identify determinant factors of entrepreneurial marketing, and identify the stages of entrepreneurial marketing for advanced business development. The analytic tools for this study are descriptive analysis and Structural Equation Modeling (SEM) with Partial Least Squares (PLS) approach. The result shows entrepreneurial marketing is significant with indirect effect to advanced business through business development.
Keyword: food and beverage industry., entrepreneurial marketing, business development, advanced business

Judul: Kajian Entrepreneurial Marketing terhadap Pengembangan dan Keberlanjutan UMKM Kuliner di Depok
Abstrak: The development and the sustainability of SMEs have recently become the focus of the government and education institutions. This is related to the role of SMEs which have a big contribution to the country's economy, but SMEs face a marketing related issues. The development of entrepreneurial marketing is considered in accordance with the business at an early stage. This study was conducted to analyze the effect on the development of entrepreneurial marketing and business sustainability, especially in culinary. The used data was primary data that obtained from interviews and analyzed by using Structural Equation Modeling (SEM) analysis tools through a Partial Least Squares (PLS) approach. The results showed that entrepreneurial marketing can achieve business sustainability through business development first. The direct impact that entrepreneurial marketing give for the business development is 63.2%. Furthermore, the direct impact of business development for the business sustainability is 44%.
Keyword: entrepreneurial marketing, culinary enterprise, business sustainability, business development

Judul: Pembuatan Film Tipis Cu2ZnSnS4 sebagai Lapisan Penyerap Cahaya pada Sel Surya Menggunakan Metode Elektrodeposisi
Abstrak: Thin film of Cu2ZnSnS4 (CZTS) is an alternative semiconductor used as light absorber layer on solar cell. CZTS can replace silicon that commonly used as commercial semiconductor. The advantage of using CZTS as absorber layer is due to the abundance of its chemical composer on earth, and its high value of absorption coefficient. The absorber layer was made by using electrodeposition method on ITO glass substrates. The films were deposited at room temperature using potentiostatic mode with a potential of –1.05 V for 30, 45, and 60 minutes. After that, the films were annealed at two different temperatures, 180 ºC and 500 °C, for 45 minutes in N2/H2S atmosphere. Based on X-ray diffraction analysis, the polycrystalline thin film obtained fall into kesterite crystal phase. This type of crystal was obtained when the CZTS was annealed at 500 °C in H2S/N2 atmosphere. The value of optical band gap energy for the CZTS thin film was 2.2 eV with the film thickness about 1.228–6.366 μm. The sample of CZTS with electrodeposition time of 45 minutes and annealing temperature of 500 °C showed the best result and in conformity with absorber layers criteria for solar cells.
Keyword: semiconductor, ITO glass, CZTS thin film, electrodeposition