Judul: Analisis Strategi Pemasaran Restoran Agricafe di Kota Bogor
Abstrak: The lifestyle changes increase attractiveness of the cullinaire business. Due of the restaurant in Bogor that capture this opportunity is Agricafe Restaurant. The aims of this study are (1) identify the implemented marketing strategy (2) identify the determinants of marketing strategy formulation (3) formulated new marketing strategy. Agricafe Restaurant uses seven P marketing mix : (1) product (2) price (3) Distribution (4) promotion (5) process (6) people and (7) physical factors.
Keyword: Marketing Strategy., RestauranT, Marketing Mix

Judul: Analisis Strategi Pemasaran pada Restoran Roast Chicken di Kota Bogor, Jawa Barat
Abstrak: Jumlah restoran di kota Bogor selalu mengalami peningkatan setiap tahun. Hal ini mengakibatkan tingkat persaingan yang ada semakin tinggi. Masing-masing restoran perlu memiliki strategi agar bisnisnya tetap berkembang. Salah satu restoran yang menerapkan strategi pemasaran dalam bisnisnya adalah restoran Roast Chicken. Tujuan penelitian ini adalah mengevaluasi strategi pemasaran yang ada di restoran Roast Chicken. Metode penelitian yang digunakan dalam penelitian ini adalah analisis deskriptif, analisis bauran pemasaran (7P) dan Analytical Hierarchy Process (AHP). Berdasarkan hasil evaluasi strategi bauran pemasaran tersebut, diperoleh bahwa masih terdapat beberapa variabel yang belum efektif dan belum mencapai nilai parameter yang ditentukan yaitu 66,7 persen. Variabel-variabel tersebut antara lain penetapan daftar harga, lokasi restoran, periklanan, promosi penjualan dan hubungan masyarakat. Berdasarkan hasil analisis AHP menunjukkan bahwa pada tingkatan faktor, prioritas dititikberatkan pada penetapan daftar harga dengan bobot sebesar 0,366. Pada tingkatan aktor, pemilik memiliki peranan yang sangat berpengaruh pada restoran dengan bobot sebesar 0,577. Prioritas tujun dalam strategi pemasaran restoran Roast Chicken adalah memperluas pangsa pasar dengan bobot 0,596 dan prioritas alternatif strategi pemasaran yang dipilih adalah peningkatan promosi hubungan sosial yang mengikutsertakan pelanggan restoran Roast Chicken dengan bobot 0,280.
Keyword: Bogor Agricultural University, Institut Pertanian Bogor, IPB, Strategy, Restaurant, Marketing Mix, Analytical Hierarchy Process

Judul: Thermal Characteristics and Dynamics of Tropical Cyclone over Western North Pacific Ocean: A Case Study of Typhoon Songda (Chedeng) 2011
Abstrak: The frequent occasion of Tropical Cyclone (TC) over Western North Pacific (WNP) Ocean lies from 10˚N to 26˚N and 121˚E to 170˚E. Sources of TC development come from warm ocean temperature where latent heat is released during condensation processes and subsequently concentrated in the boundary layer. Relative humidity at 850-700 hPa is responsible to produce the most intense storm. Meanwhile, weak vertical wind shear between 850-200 hPa is one of the dynamical factors that lead to the development of TC. Pressure level of 850-200 hPa is chosen to minimize the thermodynamic effect in the lower troposphere. Typhoon Songda (Chedeng in the Philippines) or TSC lasted from May 18th to 30th, 2011 and strengthened into powerful Super Typhoon stage between May 24th and 27th. Long curving track and the exhibition of all sequences of TC life cycle, TSC is then considered as an ideal case of TC. The objective of the study with case of TSC is to investigate the role of thermal characteristics and dynamics on TC intensity. The research is carried out by using Advanced Research of Weather Research and Forecasting model (WRF ARW model) version 3.3. Two domains are employed in the model. The first domain situate from 02˚N to 40˚N and 118˚E to 149˚E and cover spatial resolution () of 33.1 km. The second domain situate from 09˚N to 27˚N and 119˚E to 132˚E with of 11 km. Timestep of the model () is 120 seconds. The model is supported by the following physical parameterization, i.e., Yonsei University Scheme (YSU) in the boundary layer, Kain-Fritsch scheme (KF) in the cumulus, and WRF Single-Moment 3-class scheme in the microphysics. Initial meteorological condition prior to the formation of the cyclone is generated using WRF ARW standard-release model. Sensitivity of the model output is obtained from a selected single-parameter change scenarios, namely, 10 % to 20 % decrease and increase of wind shear initial data at 850-200 hPa, and by 10 % to 20 % decrease of relative humidity initial data at 850-700 hPa. The result showed that the negative correlations between wind shear and intensity are found in wind shear scenarios. Wind shears of 10 ms-1 which lead to strengthening of the wind intensity in the early period of Typhoon development are found in wind shear scenarios. The effect of wind shear changes on wind intensity is statistically significant in the 20 % wind shear scenarios. During mature stage, weak wind intensity occurred when wind shear increase as given in the WRF standard-release and the 20 % decreasing scenario. Different situation is found in the 20 % increasing scenario where wind shear tend to weak and lead to strong wind intensity at this stage. Meanwhile, the reduction of moisture supply at 850-700 hPa resulting from 20 % decreasing relative humidity play a major role in the weakening of wind intensity and reduces mechanical energy of the cycle process as much as 300 J kg-1.
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