Judul: Pengaruh Gaya Hidup dan Kelompok Acuan terhadap Motivasi Pembelian Laptop Lenovo pada Mahasiswa Institut Pertanian Bogor
Abstrak: Laptop saat ini sudah menjadi kebutuhan primer mahasiswa dikarenakan hampir sebagian besar tugas harus diselesaikan menggunakan bantuan laptop. Penelitian ini secara umum bertujuan untuk menganalisis gaya hidup dan kelompok acuan terhadap motivasi pembelian laptop Lenovo pada Mahasiswa Institut Pertanian Bogor (IPB). Penelitian ini menerapkan desain cross sectional study dan teknik pengambilan contoh menggunakan voluntary sampling dengan cara menyebarkan kuesioner secara online melalui media sosial dengan menggunakan google form. Responden dalam penelitian ini sebanyak 161 orang. Berdasarkan hasil penelitian menunjukan bahwa karakteristik responden, gaya hidup, dan kelompok acuan secara bersama-sama berpengaruh positif terhadap motivasi pembelian. Namun secara parsial hanya gaya hidup dan kelompok acuan yang berpengaruh positif signifikan terhadap motivasi pembelian laptop Lenovo.
Keyword: Gaya hidup, karakteristik mahasiswa, kelompok acuan, laptop Lenovo, motivasi pembelian

Judul: Pengaruh Citra Merek dan Kepuasan Konsumen terhadap Loyalitas Konsumen Laptop Lenovo di Kalangan Mahasiswa IPB
Abstrak: Perkembangan teknologi yang sangat pesat mendorong perusahaan untuk menaikkan citra merek produk mereka untuk memenuhi kepuasan dan loyalitas konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh citra merek dan kepuasan konsumen terhadap loyalitas konsumen laptop Lenovo pada mahasiswa IPB. Penelitian ini menggunakan desain cross-sectional study dan metode survey menggunakan kuesioner online. Responden dalam penelitian ini adalah 161 mahasiswa yang diperoleh melalui voluntary sampling. Analisis yang dilakukan adalah analisis deskriptif, uji korelasi Spearman menggunakan SPSS 25, dan uji pengaruh dengan metode SEM melalui program Analysis of Moment Structures (AMOS) 22. Hasil penelitian menunjukkan bahwa tidak terdapat hubungan karakteristik responden dengan variabel citra merek, kepuasan konsumen, dan loyalitas konsumen. Variabel citra merek pada penelitian ini tidak pengaruh secara langsung terhadap variabel loyalitas konsumen melainkan memiliki pengaruh yang tidak langsung melalui kepuasan. Variabel citra merek pada penelitian ini berpengaruh positif terhadap variabel kepuasan konsumen. Variabel kepuasan konsumen pada penelitian ini berpengaruh positif terhadap variabel loyalitas konsumen.
Keyword: citra merek, kepuasan konsumen, laptop, lenovo, loyalitas konsumen

Judul: Thermal Characteristics and Dynamics of Tropical Cyclone over Western North Pacific Ocean: A Case Study of Typhoon Songda (Chedeng) 2011
Abstrak: The frequent occasion of Tropical Cyclone (TC) over Western North Pacific (WNP) Ocean lies from 10˚N to 26˚N and 121˚E to 170˚E. Sources of TC development come from warm ocean temperature where latent heat is released during condensation processes and subsequently concentrated in the boundary layer. Relative humidity at 850-700 hPa is responsible to produce the most intense storm. Meanwhile, weak vertical wind shear between 850-200 hPa is one of the dynamical factors that lead to the development of TC. Pressure level of 850-200 hPa is chosen to minimize the thermodynamic effect in the lower troposphere. Typhoon Songda (Chedeng in the Philippines) or TSC lasted from May 18th to 30th, 2011 and strengthened into powerful Super Typhoon stage between May 24th and 27th. Long curving track and the exhibition of all sequences of TC life cycle, TSC is then considered as an ideal case of TC. The objective of the study with case of TSC is to investigate the role of thermal characteristics and dynamics on TC intensity. The research is carried out by using Advanced Research of Weather Research and Forecasting model (WRF ARW model) version 3.3. Two domains are employed in the model. The first domain situate from 02˚N to 40˚N and 118˚E to 149˚E and cover spatial resolution () of 33.1 km. The second domain situate from 09˚N to 27˚N and 119˚E to 132˚E with of 11 km. Timestep of the model () is 120 seconds. The model is supported by the following physical parameterization, i.e., Yonsei University Scheme (YSU) in the boundary layer, Kain-Fritsch scheme (KF) in the cumulus, and WRF Single-Moment 3-class scheme in the microphysics. Initial meteorological condition prior to the formation of the cyclone is generated using WRF ARW standard-release model. Sensitivity of the model output is obtained from a selected single-parameter change scenarios, namely, 10 % to 20 % decrease and increase of wind shear initial data at 850-200 hPa, and by 10 % to 20 % decrease of relative humidity initial data at 850-700 hPa. The result showed that the negative correlations between wind shear and intensity are found in wind shear scenarios. Wind shears of 10 ms-1 which lead to strengthening of the wind intensity in the early period of Typhoon development are found in wind shear scenarios. The effect of wind shear changes on wind intensity is statistically significant in the 20 % wind shear scenarios. During mature stage, weak wind intensity occurred when wind shear increase as given in the WRF standard-release and the 20 % decreasing scenario. Different situation is found in the 20 % increasing scenario where wind shear tend to weak and lead to strong wind intensity at this stage. Meanwhile, the reduction of moisture supply at 850-700 hPa resulting from 20 % decreasing relative humidity play a major role in the weakening of wind intensity and reduces mechanical energy of the cycle process as much as 300 J kg-1.
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