Judul: Analisis Strategi Pemasaran pada Industri Pet Functional Food PT Sutan Vet Medika
Abstrak: PT Sutan Vet Medika merupakan perusahaan agroindustri berskala mikro yang berfokus pada produksi pakan hewan peliharaan, khususnya untuk kucing dan anjing. Salah satu produk yang ditawarkan adalah produk penambah nafsu makan dengan merek Sutan. Penjualan produk Sutan saat ini masih terbatas karena jangkauan pasar yang belum luas. Tujuan penelitian ini adalah merumuskan alternatif strategi pemasaran produk Sutan. BMC menunjukkan proses bisnis yang dijalankan perusahaan masih terdapat beberapa elemen yang memerlukan perbaikan. Total skor matriks IFE dan EFE menunjukkan kondisi internal dan eksternal perusahaan berada pada kondisi sedang. Hasil matriks SWOT merumuskan delapan alternatif strategi. Berdasarkan QSPM terdapat tiga prioritas alternatif strategi yang dapat diterapkan perusahaan diantaranya memanfaatkan potensi pasar dengan meningkatkan kapasitas produksi melalui pengoptimalan penggunaan modal, peralatan dan tata letak fasilitas produksi, meningkatkan kinerja saluran pemasaran untuk meningkatkan pendapatan, serta mempertahankan loyalitas pelanggan melalui kualitas dan harga produk yang kompetitif serta pelayanan yang efisien., PT Sutan Vet Medika is a micro-scale agro-industrial company that focuses on the production of pet food, especially for cats and dogs. One of the products offered is an appetite enhancer under the Sutan brand. The current sales of Sutan products are still limited due to their wide market reach. The purpose of this research is to formulate alternative marketing strategies for Sutan products. BMC shows that the business processes run by the company still have some elements that require improvement. The total score of the IFE and EFE matrixes shows that the company's internal and external conditions are in moderate condition. The SWOT matrix results formulate eight alternative strategies. Based on QSPM, there are three priority alternative strategies that can be implemented by the company, including utilizing market potential by increasing production capacity through optimizing the use of capital, equipment, and layout of production facilities; improving the performance of marketing channels to increase revenue; and maintaining customer loyalty through competitive product quality and prices and efficient service.
Keyword: BMC, marketing strategy, QSP matrix, Sutan product, SWOT

Judul: Production Facility Layout Design at PT Sutan Vet Medika
Abstrak: PT Sutan Vet Medika merupakan industri pakan hewan yang memproduksi suplemen penambah nafsu makan kucing dan anjing. Terdapat beberapa permasalahan pada tata letak fasilitas produksi yaitu penempatan pintu toilet yang belum sesuai dengan pedoman CPOHB, penempatan tata letak fasilitas produksi belum memperhatikan aliran bahan sehingga terdapat aliran bahan yang backtracking, dan penggunaan area ruangan fasilitas produksi yang digunakan sebagai tempat tinggal karyawan. Proyek desain utama ini bertujuan untuk merancang alternatif tata letak fasilitas produksi untuk memperbaiki permasalahan dari tata letak sebelumnya. Perancangan perbaikan tata letak fasilitas produksi dilakukan dengan metode SLP (Systematic Layout Planning) dan algoritma CORELAP (Computerized Layout Planning). Tata letak usulan fasilitas produksi menghasilkan peningkatan efisiensi jarak perpindahan material sebesar 23,67% berdasarkan hasil simulasi., PT Sutan Vet Medika is an animal feed industry that produces supplements to increase the appetite of cats and dogs. There are several issues with the production facilities layout, including the improper placement of the restroom door according to the Good Animal Drug Manufacturing Practice (GADMP) guidelines, the production facilities layout that have not paid attention to the material flow as it creates material backtracking, and the use of production facilities space for employees’ residences. This research aims to design alternative production facilities layouts to address the issues of the previous layout. The improvement of the production facilities layout is carried out using the Systematic Layout Planning (SLP) method and the CORELAP (Computerized Layout Planning) algorithm. The layout of proposed production facilities increase 23.67% material transfer distance efficiency based on simulation results.
Keyword: CORELAP, CPOHB, Efficiency, Layout design

Judul: Hamiltonian formulation for linear waves motion in two layers fluid
Abstrak: The surface wave could be considered as a wave that separates two fluids, namely water and air. Based on this assumption, it is introduced the interfacial wave, a wave between two layers of fluid with different density. The formulation of interfacial waves motion begins with deriving the base equation of irrotational ideal fluid. Furthermore, according to irrotational fluid assumption, the base equation can be stated in velocity potential. In this derivation, the fluids domain is assumed to be restricted by rigid lid boundary conditions, both at the upper and lower limit. Therefore, the interfacial waves motion can be explained in a hamiltonian formulation. In the hamiltonian formulation, total energy is defined as the sum of kinetic and potential energy. The hamiltonian system is obtained from reduction of kinetic energy by using the Dirichlet Neumann Operator. The resulted kinetic energy equation is nonlinear. Therefore, this form is linearized by first part of the Taylor expansion. This linearization gives a dispersion relation of linear wave. Based on this dispersion relation, the phase speed of the linear wave depends on the density ratio of the two layers fluid.
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