Judul: Analisis Perbedaan Pemasaran Pepaya Calina ke Pasar Ritel Moderen dan Pasar Tradisional pada Poktan Tirta Mekar
Abstrak: Recently, modern retail market in Indonesia have grown very rapidly. Supermarket and minimarket can be found easily even in the village. Modern retail market sell all human needs such as food, beverage even fresh fruit and vegetable). Tirta mekar is a farmer group that sell it’s papaya to modern retail market and traditional market. The objectives of this research are to analyse the marketing differences between modern retail market and traditional market. This research used marketing analysis method such as marketing margin, farmer’s share, marketing cost and benefit cost ratio. Tirta mekar sell papaya to Alfamidi, Total Buah Segar, Ngesti, Istana Buah Segar and vendor or trader in traditional market. Tirta mekar sell papaya grade A and B to modern retail market and grade C is sold to traditional market. The result shown that the marketing differences between modern retail market and traditional market can be seen from papaya’s price, papaya’s quality, physical function (marketing function), marketing cost, risk, payment system and marketing margin.
Keyword: traditional market., Tirta Mekar, modern retail market, calina papaya

Judul: Analisis Pengaruh dan Strategi Green Marketing terhadap Keputusan Pembelian Konsumen Pepaya Callina
Abstrak: The emergence of awareness of environmental problems triggered the industrial world for marketing concept that puts the present environmental issues (green marketing). The purpose of this study is to (1) identify the characteristics Callina papaya consumers (2) Identify the aspects that has relationship with characteristics of Callina papaya consumer (3) Identify the priority strategies to increase the competitiveness that influence the consumer purchasing decisions. The characteristics of Callina papaya consumer at dominated by women who work as housewives, have middle income upward, above the 31 years old, and the last titled education scholar. Processing use Cross Tabulations there are some relations, such as relation between the gender with knowledge about Callina papaya, relation between age with opinions about fruit flesh and the knowledge about production process, relation between income with a willingness to pay higher, relation between educational with willingness to pay higher, and relation between occupations with opinions about delicious papaya. The opinion of some experts through interviews processed using the ANP in order to obtain priority strategies that should be implemented in advance of the cluster is the product quality of product attributes, the product of cluster marketing mix, and retail of cluster actors.
Keyword: ANP, cross tabulations, papaya, green marketing

Judul: Penyusunan Overlap Graph menggunakan Suffix Tree pada DNA Sequence
Abstrak: The DNA sequence assembly is very important in genome analysis. This step aims to reconstruct contigous DNA fragment (contigs) from short fragment by concatenating fragments based on the overlap region among them. This method employs overlap graph for solving the problems. In this graph, nodes represent fragments and edges represent overlap. This research developed a software for constructing overlap graph using suffix tree. The evaluation was conducted by measuring the number of nodes, number of edges, and the execution time in many values of minimum overlap. The minimum overlap is defined as the minimum length of substring which is considered as the overlap region between two fragments. The evaluation results showed that the number of nodes, the number of edges, and the execution time were increased with the decreasing of the minimum overlap value.
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