Judul: OKE Garden Landscaping Business Development Strategy
Abstrak: Belakangan ini startup berkembang pesat di Indonesia.Minat berkebun dan permintaan akan tukang taman yang meningkat menuntut adanya startup di bidang pertamanan. Peluang ini dimanfaatkan oleh OKE Garden untuk melayani kebutuhan pertamanan masyarakat di seluruh wilayah Indonesia. Penelitian ini bertujuan untuk memetakan model bisnis yang digunakan OKE Garden, merumuskan alternatif strategi pengembangan bisnis, serta pembaruan Businness Model Canvas. Metode yang digunakan adalah analisis kualitatif deskriptif berupa wawancara mendalam dan diskusi dengan pihak internal yang ahli di bidangnya serta observasi langsung. Setelah dilakukan penelitian, didapatkan bahwa OKE Garden menjalankan model bisnis startup yang menawarkan digitalisasi pelayanan jasa pertamanan. Berdasarkan analisis SWOT yang telah dilakukan terhadap kesembilan elemen Business Model Canvas pada OKE Garden, ditemukan kelemahan pada kesembilan elemen model bisnis. Oleh sebab itu pembaruan Business Model Canvas dilakukan untuk kesembilan elemen model bisnis agar meningkatkan daya saing OKE Garden di industri pertamanan., Recently, startups have been growing rapidly in Indonesia. The interest in gardening and the increasing demand for gardeners demands startups in the field of landscaping. This opportunity is used by OKE Garden to serve the landscaping needs of people in all parts of Indonesia. This study aims to map the business model used by OKE Garden, formulate alternative business development strategies, and update the Business Model Canvas. The method used is descriptive qualitative analysis in the form of in-depth interviews and discussion with internal parties who are experts in their fields and direct observation. After conducting research, it was found that OKE Garden runs a startup business model that offers digitization of gardening services. Based on the SWOT analysis that was carried out on the nine elements of the Business Model Canvas at OKE Garden, weaknesses were found in the nine elements of the business model. Therefore, an update of the Business Model Canvas was carried out for the nine elements of the business model in order to increase OKE Garden's competitiveness in the gardening industry.
Keyword: business model canvas, development strategy, OKE Garden, SWOT matrix

Judul: Business Model Canvas of Seeds and Plant Rentals of Kelana Agro
Abstrak: Kelana Agro merupakan salah satu perusahaan yang bergerak di bidang agribisnis khususnya tanaman hias. Tanaman hias saat ini sedang mengalami pertumbuhan yang ditandai dengan meningkatnya daerah sentra dan berkembangnya sistem RTH (Ruang Terbuka Hijau) yang memberikan peluang bagi pelaku usaha tanaman hias. Penelitian ini bertujuan untuk memetakan gambaran usaha Kelana Agro saat ini ke dalam model bisnis canvas dan merumuskan model bisnis perbaikannya. Penelitian ini menggunakan pendekatan deskriptif untuk mengidentifikasi kondisi usaha dan analisis lingkungan model bisnis yang mengacu pada tren kunci, kekuatan industri, kekuatan pasar, dan ekonomi makro. Hasil dari penelitian ini menunjukkan bahwa model bisnis Kelana Agro saat ini sudah cukup baik. Namun, diperlukan adanya tindakan dari pihak perusahaan dalam menambah dan bekerjasama dengan mitra potensial, penambahan modal usaha, penambahan tenaga kerja dan peningkatan sumber daya manusia, peningkatan kualitas dan kuantitas produk, beserta pemanfaatan teknologi dan inovasi pertanian untuk meningkatkan mutu perusahaan dalam menarik konsumen. Kata kunci: model bisnis canvas, tanaman hias, analisis lingkungan ABSTRACT SYAFIQ HAZMIN HARAHAP. Business Model Canvas of Seeds and Plant Rentals of Kelana Agro. Supervised by FERYANTO Kelana Agro is a company engaged in agribusiness, especially ornamental plants. Ornamental plants are currently experiencing growth, marked by the increase in central areas and the development of an RTH (Green Open Space) system that provides opportunities for ornamental plant businesses. This study aims to map the description of Kelana Agro's current business into a canvas business model and formulate a business model for its improvement. This study uses a descriptive approach to identify business conditions and analyzes the business model environment that refers to key trends, industry strength, market forces, and macroeconomics. The results of this study indicate that Kelana Agro's current business model is quite good. However, it is necessary to take action on the part of the company in adding and collaborating with potential partners, increasing business capital, increasing the workforce and increasing human resources, increasing the quality and quantity of products, along with the use of agricultural technology and innovation to improve the quality of the company in attracting consumers. Keywords: canvas business model, ornamental plants, environmental analysis
Keyword: canvas business model, ornamental plants, environmental analysis

Judul: Approximation of the Median of Poisson Distribution Using the Relation of Poisson-Gamma Distribution
Abstrak: A major drawback of median is that median cannot usually be defined in closed form, even in the cases where their distribution functions are known. This study gives an approximation of the closed form for the median of the Poisson distribution by using the relation of Poisson-Gamma distribution. The approximation uses elementary techniques based on the monotonicity of certain sequences involving tail probabilities of the Poisson distribution and the Central Limit Theorem. Furthermore, a closed form expression for the mean absolute deviation 􀜧|􀜰􀰒 􀵆 􀜯􀝁􀝀􁈺􀜰􀰒􁈻| is also studied. The median is relevant because of the fact that it minimizes the mean absolute deviation of a Poisson random variable (􀜰􀰒􁈻 by considering median as central tendency.
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