Judul: Formulation of Marketing Strategy for MSME of Gethuk Pisang Pemuda Dua in Kediri City
Abstrak: UMKM Gethuk Pisang Pemuda Dua adalah salah satu UMKM makanan tradisional yang menyediakan makanan khas Kota Kediri berupa gethuk pisang. Penelitian ini bertujuan untuk menganalisis faktor internal dan eksternal yang mempengaruhi pemasaran pada UMKM Gethuk Pisang Pemuda Dua dan memformulasikan strategi yang tepat untuk pemasaran pada UMKM Gethuk Pisang Pemuda Dua. Metode penilitian yang digunakan dalam penelitian ini adalah metode analisis deskriptif dengan pendekatan kualitatif dan formulasi strategi dengan menggunakan matriks SWOT. Hasil dari penelitian ini adalah faktor strategis internal berupa kekuatan dan kelemahan meliputi mutu produk terjamin, lokasi strategis, penjualan sudah menggunakan e-commerce, harga terjangkau, target pasar jelas, tidak ada varian produk, media sosial belum optimal, dan belum tersedia pembayaran digital. Faktor strategis eksternal berupa peluang dan ancaman meliputi peningkatan permintaan pasar, perkembangan teknologi, akses modal yang mudah, munculnya pesaing, dan fokus pemerintah pada UMKM baru. Oleh karena itu, UMKM Gethuk Pisang Pemuda Dua harus segera menerapkan strategi untuk membantu pemasaran meliputi penggunaan teknologi untuk kemudahan transaksi dan media sosial, menerapkan pengawasan yang ketat dengan menambah divisi QC pada produk dan menjalin hubungan yang baik kepada semua stakeholder., MSME of Gethuk Pisang Pemuda Dua is one of the traditional food MSMEs that provides typical Kediri City food in the form of gethuk pisang. This research aims to analyze the internal and external factors that influence marketing at Gethuk Pisang Pemuda Dua MSME and formulate appropriate strategies for marketing at Gethuk Pisang Pemuda Dua MSME. The research method used in this research are descriptive analysis method with a qualitative approach and strategy formulation using the SWOT matrix. The results of this research are internal strategic factors in the form of strengths and weaknesses including guaranteed product quality, strategic location, sales using e-commerce, affordable prices, clear target market, no product variants, social media not yet optimal, and digital payments not yet available. External strategic factors in the form of opportunities and threats include increasing market demand, technological developments, easy access to capital, the emergence of competitors, and the government's focus on new MSMEs. Therefore, Gethuk Pisang Pemuda Dua MSME must immediately implement strategies to help marketing including the use of technology for easy transactions and social media, implementing strict supervision by adding a QC division for products and establishing good relationships with all stakeholders.
Keyword: Pemasaran, Strategi, UMKM, Gethuk Pisang

Judul: Digital Marketing Strategy For Snack MSME In Bogor City
Abstrak: UMKM (Usaha Mikro, Kecil & Menengah) makanan ringan merupakan salah satu kategori unit usaha yang memiliki potensi besar untuk dikembangkan saat ini. Penelitian ini bertujuan untuk merumuskan strategi alternatif digital marketing UMKM makanan ringan di Bogor. Penelitian ini diawali dengan analisis karakteristik responden, baik untuk responden UMKM maupun responden konsumen. Tahap selanjutnya adalah analisis strategi pemasaran UMKM jajanan dan pola perilaku pembelian konsumen online. Penelitian ini juga menganalisis tingkat kepuasan konsumen terhadap kinerja digital marketing UMKM dengan Importance Performance Analysis, serta memetakan preferensi konsumen berdasarkan bauran pemasaran digital. Langkah terakhir adalah mengembangkan strategi pemasaran digital berdasarkan bauran pemasaran 4C. Penelitian ini dapat merumuskan tujuh strategi pemasaran digital bagi UMKM makanan ringan, yaitu meningkatkan daya tahan produk makanan ringan, menyediakan konten produk yang beragam, memberikan informasi sertifikasi keamanan pangan, menentukan harga yang terjangkau, menggunakan media informasi yang tepat, memilih media promosi yang tepat, membuat promosi yang menarik bagi konsumen., Snack MSME (Micro, Small & Medium Enterprises) is one of the business unit categories that has great potential to be developed at this moment. The aim of this study was to formulate digital marketing alternative strategies for snack MSME in Bogor. This study began with the analysis of respondent characteristics, both for MSME respondents and consumer respondents. The next step was the analysis of marketing strategies of snack MSME and consumer online purchasing behavior pattern. This study also analyzed consumer satisfaction level to MSME digital marketing performance with Importance Performance Analysis, while also mapping consumer preferences based on digital marketing mix. The final step was to develop a digital marketing strategy based on the 4C marketing mix. This research resulted in seven digital marketing strategies, which were increasing the durability of snack food products, providing a variety of diverse product content, providing food safety certification information, determining affordable prices, utilizing appropriate information media, choosing appropriate promotional media, creating attractive promotions for consumers.
Keyword: consumer online snack purchasing behavior, marketing mix 4C, snack MSME, digital marketing strategy

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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