Judul: An Analysis of Demographic, Motivation, Attitude and Personality Factors Associated with the Ownership, the Use and the Payment of Credit Card
Abstrak: Credit card as the method of payment in the new economic era, provides convenience, acceptance for payment anywhere, including shopping centers, hotels, restaurants and can be accepted in various places around the world, because the credit card is considered to be more practical and safe (less cash). The purposes of this study were (1) to analyze factors related to the ownership of credit card; (2) to analyze factors related to the use of credit card; (3) to analyze factors related to the credit card payment; (4) to analyze factors related to the probability of default; (5) to formulate marketing strategies to make the credit card industry to be more competitive, higher profits, and lower risk. The data were collected from the employees/workers in eight large companies based in Jakarta. Stratified random sampling was employed to select the 300 respondents. The main variables in this research were (a) ownership, (b) the use, (c) payment, (d) payment failure, demographic variables (age, gender, marital status, number of family members, education, occupation, and income) and psychographics (motivation, attitude and personality). The result shows that factors related to the ownership of credit card (Y1) were age, education, occupation, income, and motivation. Factors that related to the use frequency of credit card (Y2) were the marital status, number of family members, director level, income up to Rp 10 million and personality. Factors that related to the value in credit card transactions (Y3) were the age, manager and director level, income more than Rp 5 million up to Rp 10 million and personality. Factors that related to payment (Y4) were sex, supervisor and manager level, income more than Rp 3 million up to Rp 5 million, income up to Rp 10 million, motivation, attitude, and personality. Factors related to the payment failure (YD) were the marital status and motivation. Managerial implications based on the combination of marketing strategies and risk management. The implications of the combination model are a brief description diagrammatic about various things that need to be done or accommodated in the implementation of marketing strategies and risk management. In general, the model divided into three parts, namely a bank, company, and the employees who work in the company. The basic concept of the company is to provide the welfare for employees, while the basic concept of the bank is to expand the market and minimize the risk of credit problems. Based on the concept, there will be cooperation between both parties. Each party has rights and obligations that must be obeyed and implemented so that the final goal of all parties can be achieved.
Keyword: Kartu Kredit, Perilaku Konsumen, Demografi, Psikografi, Regresi Logistik, Kepemilikan Kartu Kredit, Penggunaan Kartu Kredit, Perilaku Pembayaran, Risiko Gagal Bayar, Kredit Bermasalah, Non Performing Loan, Credit Cards, Demography, Consumer Behavior, Consumer Behavior, Logistic Regression, Credit Card Ownership, Credit Card Usage Purposes, Payment Behavior, Non Performing Loan, Analisis thurstonian, Metode Thurstonian, Focus Group Discussion (FGD), Default Risk

Judul: Preferensi Konsumen Terhadap Kartu Kredit
Abstrak: Salah satu produk jasa perbankan yang saat ini cukup pesat pertumbuhannya adalah kartu kredit. Pertumbuhan kartu kredit di Indonesia mencapai 33% per tahun dan jumlah kartu kredit yang beredar pada tahun 1997 mencapai 1,8 juta kartu. Sejalan dengan pertumbuhan kartu kredit yang tinggi tersebut muncul persaingan yang ketat antara bank penerbit kartu, terlihat dan adanya promosi adu murah dalam iuran tahunan, adu mudah dalam mengajukan permohonan, adu hadiah untuk meningkatkan keinginan berbelanja, serta adu bajak nasabah. Yang menjadi permasalahan, apakah persaingan dalam bentuk tawaran kepada konsumen tersebut telah sejalan dengan apa yang ada di benak konsumen dan apa yang diharapkan konsumen. Dengan demikian, penelitian mengenai atribut apa saja yang dipentingkan konsumen serta berapa besar angka ideal atribut tersebut dinilai cukup relevan untuk dilaksanakan Penelitian ini merupakan hasil survei terhadap nasabah Bank X di Jakarta Sejumlah 180 nasabah yang secara kebetulan sedang berurusan dengan Kantor Pusat dan Kantor Cabang di Jakarta pada kurun waktu antara tanggal 1 September 1997 sampai dengan 15 Oktober 1997 ditetapkan sebagai responden dengan teknik pengambilan contoh tanpa peluang (non- probability sampling) Data yang terkumpul diolah dalam bentuk indeks dan tabulasi dan dilakukan uji independen dua variabel Chi Square. Faktor perilaku, yang terdiri atas perilaku kepemilikan kartu dan perilaku pemilik kartu kredit, nyata berhubungan dengan variabel demografis. Variabel demografis tingkat pendapatan per keluarga per bulan, yang juga merupakan faktor sumberdaya ekonomi konsumen, terbukti memiliki hubungan nyata dengan faktor perilaku kepemilikan kartu kredit dan perilaku pemilik kartu Kredit Kelompok dengan pendapatan per keluarga per bulan di bawah Rp 2 juta dominan tidak memiliki kartu kredit, dan apabila memiliki kartu kredit, kelompok ini menggunakan kartu kredit 1-2 kali sebulan, nilai transaksi kurang dan Rp 300 ribu, cara pembayaran kewajiban diangsur, dan lama kepemilikan kartu kredit kurang dari 5 tahun. Kelompok tersebut, termasuk kedalam kelompok yang berpendapatan per keluarga per bulan kurang dari Rp 5 juta, dominan memiliki kartu jenis standar. Adapun karakteristik dominan pemilik kartu kredit dapat diuraikan sebagai berikut jenis kelamin pria, status perkawinan nikah, usia 30-39 tahun, pendidikan sarjana, jabatan manajer tingkat menengah/atas, masa kerja 6-10 tahun, sektor/bidang usaha perbankan, dan pendapatan per keluarga per bulan Rp 2 juta sampai kurang dari Rp 3 juta. Adapun perilaku dominan pemilik kartu kredit adalah sebagai berikut lama kepemilikan kartu kredit kurang dari 5 tahun, jenis kartu standar Visa, bank penerbit Citibank, frekuensi penggunaan kartu kredit per bulan 3 kali, nilai transaksi per bulan Rp 100 ribu sampai kurang dari Rp 300 ribu, pembayaran kewajiban langsung dilunasi, pengalaman didenda tidak pernah, mengetahui bagaimana cara bank menghitung bunga, serta penggunaan kartu adalah untuk berbelanja keperluan pribadi (pakaian/sepatu/kosmetik) dan keperluan sehari-hari. Faktor sikap dalam bentuk persepsi terhadap kartu kredit sebagai "sesuatu yang tidak dapat ditinggalkan ketika bepergian nyata berhubungan dengan perilaku kepemilikan kartu. Pemilik kartu setuju terhadap pandangan tersebut, serdangkan bukan pemilik kartu tidak setuju atas pandangan tersebut. Tanpa tersegmentasi oleh variabel demografis, responden setuju atas pandangan kartu kredit sebagai "praktis dan mudah", "demi keamanan uang tunai Anda, serta "hanya sebagai alat pembayaran saja"...dst.
Keyword: Manajemen Pemasaran, Preferensi Konsumen, Kartu Kredit, Product Intimacy, Riset Perilaku Konsumen

Judul: Hybrid solar cells of ZnO nanoparticles/chlorophyll was modified metal ions (Zn2+ and Cu2+ )
Abstrak: Zinc Oxide (ZnO) is a n-type semiconductor with a wide the energy band (Band Gap) is 3.37 eV at room temperature and 3.34 eV at low temperature with a large exiton binding energy is 60 meV. ZnO has been synthesized by hydrothermal method, resulting in a decrease in particle size over the duration of the hydrothermal changes. Crystallographic structure of ZnO were characterized using XRD, has shown the characteristic pattern of a hexagonal wurtzite structure, the crystallite size increases to changes in particle size. Changes in particle size has also led to a change in the absorption peak of ZnO as has been demonstrated posted under test using the optical properties of UV-Vis spectrophotometer. Changes of this uptake has also led to changes in the energy band gap, which increases its band gap energy of the particle size. In electronic applications, especially in solar cells. Chlorophyll is considered less effective, because of their very nature are easily degraded as a result of several reactions which are acid, lighting and temperature. The results of the stability test using a halogen lamp 34 W/m2 for 5 hours, that the substitution of chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form more stable than natural chlorophyll. The characterization of the optical properties, the combination of ZnO / chlorophyll in the form of hybrid films has led to a shift in the absorption region of ZnO becomes more widely from the UV to Visible. ZnO/chlorophyll has absorption range of 350-515 nm, ZnO / Zn-feofitin 332-401 nm and 332-632 nm for Cu-feofitin. The combination of ZnO/chlorophyll and CuSCN as a solid electrolite in hybrid solar cell, a modified chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form a more stable I-V curve. It is characterized by its fill factor value greater than natural chlorophyll. Nevertheless, solar cells with natural chlorophyll has been able to produce higher efficiency values of chlorophyll were substituted.
Keyword: Hydrothermal, ZnO/Chlorophyll modified, Hybrid Solar Cell