Judul: The Influence of E-Service Quality, Product Price, and Customer Trust on Purchasing Decisions of Electronic Products in E-Commerce
Abstrak: Kemajuan teknologi dan ekonomi telah menciptakan e-commerce, memungkinkan pembelian produk elektronik secara online. Namun, ketidakpastian akan kualitas produk dan sifat High Involvement Experience Product meningkatkan kompleksitas keputusan pembelian. Penelitian ini bertujuan menganalisis pengaruh e-service quality, harga produk, dan kepercayaan pelanggan terhadap keputusan pembelian di e-commerce Shopee dan Tokopedia. Penelitian ini dilaksanakan dengan menyebarkan kuesioner secara online melalui Google Forms kepada responden yang berusia 17-44 tahun. Metode analisis data yang digunakan adalah analisis deskriptif dan Structural Equation Modelling dengan model Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa e-service quality dan harga produk secara parsial berpengaruh signifikan terhadap keputusan pembelian dan kepercayaan pelanggan. Namun, kepercayaan pelanggan tidak berpengaruh terhadap keputusan pembelian. Selain itu, kepercayaan tidak mampu memediasi hubungan antara e-service quality atau harga produk dengan keputusan pembelian., Technological and economic advances had created e-commerce, enabling the purchase of electronic products online. However, uncertainty about product quality and the nature of High Involvement Experiences Products increased the complexity of purchasing decisions. This study aimed to analyze the effect of electronic service quality, product price, and customer trust on purchasing decisions in Shopee and Tokopedia e-commerce. This study is conducted by distributing questionnaires online via Google Forms to respondents aged 17-44 years. The data analysis method used were descriptive analysis and Structural Equation Modeling with the Partial Least Square (SEM-PLS) model. The results showed that electronic service quality and product price partially had a significant effect on purchasing decisions and customer trust. However, customer trust had not influenced purchasing decisions. In addition, trust could not mediate the relationship between electronic service quality or product price and purchasing decisions.
Keyword: Purchase Decision, Customer Trust, Electronic Product, Electronic Service Quality, Product Price

Judul: Pengaruh Rating dan Online Customer Review Terhadap Keputusan Pembelian di E-commerce Shopee
Abstrak: Kemajuan teknologi informasi menimbulkan adanya E-commerce yang membuat aktivitas belanja menjadi semakin mudah. Berdasarkan jumlah pengunjung bulanan situs E-commerce pada kuartal IV 2020, Shopee merupakan E-commerce yang paling banyak dikunjungi oleh pengguna internet. Penelitian ini bertujuan menganalisis pengaruh rating dan online customer review terhadap keputusan pembelian di E-commerce Shopee. Sumber data menggunakan data primer yang diperoleh berdasarkan hasil pengisian kuesioner oleh responden dan data sekunder yang diperoleh melalui literasi jurnal ilmiah, buku, dan sumber bacaan lainnya. Penelitian ini dilaksanakan pada bulan juni 2022. Responden pada penelitian ini adalah mahasiswa Institut Pertanian Bogor. Teknik data yang digunakan yaitu uji validitas dan uji reliabilitas dengan metode pengolahan data yang digunakan yaitu analisis deskriptif dan SEM-PLS. Hasil penelitian menjelaskan bahwa Variabel rating berpengaruh secara positif dan signifikan terhadap variabel keputusan pembelian dan variabel customer online review berpengaruh secara positif dan signifikan terhadap keputusan pembelian., Advances in information technology have given rise to E-commerce which makes shopping activities easier. Based on the number of monthly visitors to E-commerce sites in the fourth quarter of 2020, Shopee is the most visited E-commerce by internet users. This study aims to analyze the effect of ratings and online customer reviews on purchasing decisions at E-commerce Shopee. Data sources use primary data obtained based on the results of filling out questionnaires by respondents and secondary data obtained through literacy in scientific journals, books and other reading sources. This research was conducted in June 2022. Respondents in this study were students of the Bogor Agricultural University. The data technique used is the validity test and reliability test with the data processing method used is descriptive analysis and SEM-PLS. The results of the study explain that the rating variable has a positive and significant effect on the purchasing decision variable and the online customer review variable has a positive and significant effect on the purchasing decision. Keywords: E-commerce, Online Customer Review, Rating, Purchase Decision, SEM-PLS
Keyword: E-commerce, Online Customer Review, Rating, Purchase Decision, SEM-Pls

Judul: Ornithonyssus Bursa (Berlese, 1888) Famili Macronyssidae yang Menyerang Unggas Dan Penaggulangannnya
Abstrak: Ornithonyssus bursa adalah tungau penghisap darah pada unggas di daerah tropis dan subtropis. Tungau ini relatif kecil, dengan panjang tubuh antara 700-1000 mikron dan lebarnya 250-490 mikron. Tubuhnya bulat berwarna coklat kekuningan sebelum menghisap darh dan berwarna merah setelah menghisap darah dari induk semangnya.
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