Judul: PT VKP Competitiveness Strategic Architecture as
Provider Digital System for Health Service Facility
Abstrak: The increasing penetration of Internet users in Indonesia has become a driving force for the Digital Transformation. SaaS (Software as a Service) companies have become supporting contributors to the digital transformation in Indonesia through technological business model innovations. PT VKP (Visi Karya Perkasa), as one of the SaaS companies, is experiencing competitive challenges. The company faces challenges in entering the healthcare digitalization industry through competition with similar SaaS companies and the possibility of new technologies as substitutes. The objectives of this research are (1) to analyze the company's internal and external factors, (2) to analyze competitive advantages, (3) to formulate a competitive strategy architecture for PT VKP. In this research, a business environment analysis is conducted to identify external and internal factors that impact the company. The IE Matrix is used to provide a holistic view of the company's current strategic position. To formulate alternative strategies, a SWOT analysis will be performed, which will then be followed by strategy prioritization using the Analytic Hierarchy Process, considering weightings based on pairwise analysis. Based on the external factor analysis using Porter's Five Forces, the main opportunity identified is the development of the healthcare digitalization industry, while the main threat is the diversification of product range owned by competitors. The results of internal factor analysis using the VRIO approach concluded that themain strength is having good relationships with both private and government partners, while the main weakness of the company is having limited features ready for market. The IE Matrix indicates that the company's current position is in the growth stage. Based on the SWOT analysis results, six alternative competitive strategies were obtained. Using the Analytic Hierarchy Process for strategy prioritization, the main strategy selected for the company is to make sales from the healthcare services category the company's primary focus. The strategic planning results, using the strategic architecture approach, yielded a design of activity programs based on alternative strategies that will beimplemented by PT VKP in four phases over the next year., The increasing penetration of Internet users in Indonesia has become a driving force for the Digital Transformation. SaaS (Software as a Service) companies have become supporting contributors to the digital transformation in Indonesia through technological business model innovations. PT VKP (Visi Karya Perkasa), as one of the SaaS companies, is experiencing competitive challenges. The company faces challenges in entering the healthcare digitalization industry through competition with similar SaaS companies and the possibility of new technologies as substitutes. The objectives of this research are (1) to analyze the company's internal and external factors, (2) to analyze competitive advantages, (3) to formulate a competitive strategy architecture for PT VKP. In this research, a business environment analysis is conducted to identify external and internal factors that impact the company. The IE Matrix is used to provide a holistic view of the company's current strategic position. To formulate alternative strategies, a SWOT analysis will be performed, which will then be followed by strategy prioritization using the Analytic Hierarchy Process, considering weightings based on pairwise analysis. Based on the external factor analysis using Porter's Five Forces, the
Keyword: SWOT, porter five forces, Analytic Hierarchy Process, VRIO, Software as a Service, Strategy Architecture, Matrix IE, Pairwise analysis

Judul: Strategi Pengembangan Bisnis Industri ICT di Indonesia (Studi Kasus: PT Mastersystem Infotama)
Abstrak: Kondisi perusahaan PT Mastersystem Infotama (PT MSI) saat ini dalam tahap terus tumbuh dan berkembang dalam industri bisnis ICT. Melihat adanya peluang pasar yang besar dan kemunculan tren teknologi yang berbasis software dan aplikasi, PT MSI membutuhkan terobosan agar dapat terus bersaing di tengah persaingan bisnis ICT yang semakin kompetitif. PT MSI dalam hal ini dinilai memiliki keterbatasan modal. Modal yang ada digunakan untuk biaya operasional dan hanya sedikit yang dialokasikan untuk pengembangan perusahaan. Di samping itu, kategori customer PT MSI hanya terbilang sedikit dibandingkan dengan pemain sejenis di industri yang sama. Kondisi pasar ICT yang saat ini besar belum mampu sepenuhnya ditangkap oleh PT Mastersystem Infotama. Dibandingkan perusahaan sejenis seperti PT Metrodata Electronic yang memiliki pendapatan penjualan 14 triliyun rupiah di tahun 2020, PT MSI hanya mendapatkan pendapatan penjualan 2,9 triliyun rupiah di tahun yang sama. Sehingga dengan permasalahan di atas PT MSI perlu adanya strategi pengembangan bisnis di industri ICT. Namun hal ini tentunya membutuhkan pengembangan strategi yang tepat sehingga perusahaan mampu berkembang lebih pesat. Tujuan dari penelitian ini adalah (1) menganalisis faktor-faktor internal dan eksternal yang memengaruhi pengembangan bisnis PT MSI, (2) merumuskan alternatif strategi yang dapat dilakukan untuk pengembangan bisnis berdasarkan pengaruh masing-masing faktor internal dan eksternal pada PT MSI dan (3) merumuskan strategi yang menjadi prioritas dalam pencapaian target pengembangan bisnis pada PT MSI. Penelitian ini menggunakan metode dengan wawancara semi terstruktur, yakni pewawancara sudah mempersiapkan topik, daftar pertanyaan, dan pemandu wawancara sebelum wawancara dimulai. Penentutan responden pada penelitian menggunakan teknik judgment sampling. Jumlah responden terdiri atas 3 orang, yaitu 2 orang dengan jabatan direktur dan 1 orang dengan jabatan manajer umum. Analisis data menggunakan model lima kekuatan Porter, analisis SWOT, dan metode AHP. Hasil penelitian menjelasakan bahwa faktor yang paling berpengaruh terhadap pengembangan PT MSI adalah faktor internal. Faktor internal merupakan kekuatan dan kelemahan yang dimiliki PT MSI, faktor internal yang paling berpengaruh terhadap pengembangan bisnis PT MSI adalah dipercaya oleh vendor/pemasok sebagai “Partner of The Year” dan PT MSI saat ini memiliki keterbatasan dana atau modal usaha. Sedangkan faktor eksternal yang merupakan peluang dan ancaman pada PT MSI yang paling berpengaruh terhadap pengembangan bisnis PT MSI adalah peluang infrastruktur IT/internet di Indonesia belum merata dan pembelian barang dari vendor/pemasok menggunakan US dollar dianggap cukup mengancam kestabilan keuangan PT MSI. Berdasarkan analisis SWOT dihasilkan sebelas alternatif strategi yaitu, menambah penjualan produk infrastuktur IT/internet di Indonesia, menjual produk HKI/intellectual property PT MSI, melakukan strategi pengembangan produk dan layanan, melakukan rekruitmen tenaga ahli berbasis software, memberikan v pelatihan/training untuk meningkatkan keahlian karyawan berbasis software, meningkatkan fasilitas dan sarana untuk karyawan, menjaga hubungan baik dengan vendor/pemasok, meningkatkan budaya kerja yang adaptif dengan kebiasaan gaya hidup baru, meningkatkan jaminan mutu pelayanan yang terstandar, melakukan Initial Public Offering (IPO) untuk penguatan modal dan meningkatkan promosi dan popularitas melalui media sosial. Dari kesebelas alternatif strategi didapatkan urutan prioritas strategi dengan menggunakan teknik AHP yaitu melakukan melakukan Initial Public Offering (IPO) untuk penguatan modal, menambah relasi dengan dengan vendor/pemasok baru, menambah penjualan produk infrastuktur IT/internet di Indonesia, meningkatkan jaminan mutu pelayanan yang terstandar, memberikan pelatihan/training untuk meningkatkan keahlian karyawan berbasis software, menjual produk
Keyword: AHP, EFE, IFE, Strategi Pengembangan Bisnis, SWOT

Judul: Approximation of the Median of Poisson Distribution Using the Relation of Poisson-Gamma Distribution
Abstrak: A major drawback of median is that median cannot usually be defined in closed form, even in the cases where their distribution functions are known. This study gives an approximation of the closed form for the median of the Poisson distribution by using the relation of Poisson-Gamma distribution. The approximation uses elementary techniques based on the monotonicity of certain sequences involving tail probabilities of the Poisson distribution and the Central Limit Theorem. Furthermore, a closed form expression for the mean absolute deviation 􀜧|􀜰􀰒 􀵆 􀜯􀝁􀝀􁈺􀜰􀰒􁈻| is also studied. The median is relevant because of the fact that it minimizes the mean absolute deviation of a Poisson random variable (􀜰􀰒􁈻 by considering median as central tendency.
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