Judul: The effect of implementation Covid-19 protocol on  purchase intention and purchase decision in the Starbucks area of Bogor City
Abstrak: Indonesia menjadi salah satu negara yang terdampak pandemi Covid-19. Pada pandemi ini terdeteksi 3.194.733 kasus positif, 560.278 kasus aktif, 2.549.692 sembuh, dan 84.766 wafat di Indonesia. Dampak dari Covid-19 merubah keadaan kehidupan normal dan menciptakan ‘new normal”, dengan menerapkan 3M: menggunakan masker, membersihkan tangan dengan menggunakan sabun, dan menjaga jarak. Karena hal tesebut, Starbucks harus beradaptasi dalam fase new normal untuk meningkatkan kembali penjualan. Tujuan penelitian Mengidentifikasi karakteristik konsumen di Starbucks area Kota Bogor, Menganalisis pengaruh protokol Covid-19 terhadap purchase intention dan purchase decison di Starbucks area Kota Bogor. Pada penelitian ini digunakan teknik sampling non-probability, yaitu teknik convinience sampling dan dengan teknik analisis data SEM-PLS (Structural Equation Modeling-Partial Least Square) dengan jumlah 100 responden yang memiliki karakteristik yang pernah membeli produk Starbucks. Hasil dari penelitian ini menyatakan bahwa variabel protokol covid-19 tidak memiliki pengaruh terhadap purchase intention, tetapi protokol covid-19 dan purchase intention berpengaruh signifikan terhadap purchase decision., Indonesia is one of the countries affected by the Covid-19 pandemic. During this pandemic, 3,194,733 positive cases were detected, 560,278 active cases, 2,549,692 recovered, and 84,766 died in Indonesia. The impact of Covid-19 changes normal living conditions and creates a 'new normal', by implementing 3M: using masks, cleaning hands with soap, and maintaining distance. Because of this, Starbucks had to adapt to the new normal phase to increase sales returns. The objectives of this study are: To identify the characteristics of consumers at Starbucks in the Bogor City area, to analyze the effect of the Covid-19 protocol on purchase intention and purchase decisions at Starbucks in the Bogor City area. In this study, non-probability sampling techniques were used, namely the convenience sampling technique and the SEM-PLS (Structural Equation Modeling Partial Least Square) data analysis technique with a total of 100 respondents who had characteristics who had bought Starbucks products. The results of this study stated that the variables of the covid-19 protocol had no effect on the purchase intention, while the covid-19 protocol and purchase intention had a significant effect on the purchase decision.
Keyword: Covid-19 protocol, Purchase intention, Purchase decision, Starbucks, SEM-PLS

Judul: The Effect of Brand Awareness, Trial, Preference, Halal Awareness, and Halal Certification on Starbucks Purchase Intention in Jabodetabek
Abstrak: Coffee shop di Indonesia memang sedang booming belakangan ini. Salah satu coffee shop kelas dunia yang dikenal dan menjadi ikon global dalam industri kopi adalah Starbucks. Starbucks memiliki jaringan toko yang luas di seluruh dunia dan menjadi satu-satunya brand F&Byangmasuk dalam daftar 10 brand terdepan yang dinobatkan oleh Asia’s Top 1000 Brands. Pencapaian ini menunjukkan kompetensi Starbucks dalam pemasaran dan penjualan produknya. Penelitian ini bertujuan untuk menganalisis pengaruh brand awareness, trial, preference, halal awareness, dan halal certification terhadap purchase intention produk Starbucks di Jabodetabek. Sumber data yangdigunakan terdiri dari data primer berupakuesioner dan data sekunder berupa studi literatur. Teknik penarikan sampel pada penelitian ini menggunakan metode non-probability sampling melaluimetode quota sampling dengan 300 responden. Metode pengolahan dan analisis data pada penelitian ini adalah analisis deskriptif dan SEM-PLS. Hasil penelitian menunjukkan bahwa brand awareness, trial, dan preference berpengaruh positif dan signifikan terhadap purchase intention. Sedangkan variabel halal awareness dan halal certification tidak berpengaruh signifikan terhadap purchase intention produk Starbucks di Jabodetabek. Brand awareness memiliki pengaruh paling kuat pada purchase intention yaitu sebesar 0,404.
Keyword: purchase intention, Starbucks, SEM-PLS

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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