Judul: Strategi Penetrasi Pasar Produk Pasta Gigi Gambir untuk Perawatan Gigi Anak
Abstrak: Gambier can be used as antibacterial agent in kids toothpaste, substituting fluoride. The objectives of this research were to perceive consumers’ preference of kids toothpaste, people’s acceptance of the idea of the gambier toothpaste, and to formulate suitable market penetration strategy based on marketing mix for the gambier toothpaste. The research was held through survey to mothers using purposive sampling technique. Most respondents did not know the danger of fluoride intake and interested in the idea of gambier toothpaste and were willing to buy at a slightly more expensive price. Market penetration strategy was formulated based on the marketing mix. The gambier toothpaste product must focus on the efficacy and safety of the product. Main distribution channels were dentists and through personal selling. Product was promoted using electronic media by educating consumers of gambier efficacy. The price was set about Rp.5.000 to Rp.12.000 to reinforce the perception of good efficacy
Keyword: marketing mix, market penetration, kids’ toothpaste, gambier

Judul: Formulasi strategi pemasaran dengan menggunakan metode proses hirarki analitik di PT.Denta, Jakarta
Abstrak: PT. Denta merupakan produsen pasar gigi Enzim. Sebagai perusahaan yang masih dalam tahap pengenalan, perusahaan mempunyai kendala utama yang dihadapi yaitu rendahnya pengenalan produk di masyarakat sehingga pangsa pasara yang dimiliki perusahaan itu kecil. Perusahaan ini berupaya meningkatkan keberadaan pasta gigi Enzim di Indonesia. Keunggulan produk yang dimiliki oleh pasta gigi Enzim adalah produk pasta gigi non detergen dan mengandung enzim. Persaingan yang terjadi dalam industri pasta gigi menuntut kemampuan perusahaan untuk memprogram pemasaran yang tepat dalam rangkan meraih bagian pasar dan keuntungan yang lebih besar. Tujuan penelitian adalah mengidentifikasi kekuatan dan kelemahan perusahaan dan mengidentifikasi peluang dan ancaman yang dihadapi, merumuskan alternatif strategi pemasaran dan menilai strategi pemasaran yang akan diterapkan pada perusahaan. Ruang lingkup strategi yaitu segmen, target, dan positioning, strategi bauran pemasaran pada strategi promosi, strategi distribusi, strategi harga dan strategi lini produk. Pada perumusan dan penilaian strategi pemasaran digunakan Proses Hirarki Analitik. Elemen-elemen dalam strategi pemasaran dinilai dengan matrik komparasi berpasangan. Ancaman yang dihadapi dalam industri pasta gigi yaitu pangsa pasar yang dimiliki pasta gigi Enzim kecil, pemasok memegang kendali harga bahan baku, bervariasinya jumlah produk dan merek pesaing, adanya produk substitusi, adanya pendatang baru industri pasta gigi, dan penawaran rendah pada konsumen yang elastis terhadap harga. Peluang yang dimiliki adalah posisi penempatan produk sebagai pasta gigi perawatan, penawaran tinggi pada konsumen yang menginginkan produk berkualitas, kapasitas produksi yang cukup besar untuk memperbesar volume produksi. Kekuatan yang dimiliki oleh fungsional pemasaran perusahaan adalah kualitas produk yang dihasilkan baik dan dua saluran distribusi yang digunakan memudahkan pengontrolan dan mencangkup wilayah pemasaran. Kelemahan yang dimiliki oleh fungsional pemasaran adalah positioning produk yang disampaikan ke konsumen kurang tepat, penggunaan dua distributor meninggikan biaya insentif distributor, efektifitas promosi kurang yang mengakibatkan brand awareness konsumen terhadap produk kurang, dan efektifitas penjualan yang kurang akibat kurangnya tenaga promosi penjualan. ...
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Judul: Characteristic of Overshooting Top (OT) Based on  Himawari  8  Satellite  as  a  Convective  Cloud  Feature  that  Generates  Extreme Weather in the Java Island Region
Abstrak: Overshooting Top (OT) is a feature at the top of a convective cloud that is associated with extreme weather. Research on OT in tropical Indonesia is still very limited. The existence of geostationary satellites with wide area coverage and fast frequency observations is useful for observing the fast dynamics of the OT life cycle. Therefore, this study intends to analyze the relationship between OT and extreme weather, updraft and thermodynamic conditions of OT when extreme weather occurs, the best objective method for detecting OT in the day time and night time, and the spatiotemporal distribution of OT in the tropical region of Java Island during the 2018-2021 period. Based on visual analysis using visible channel and Himawari 8 sandwich products, 87% of extreme weather events in Java were accompanied by the appearance of OT. It indicates that the presence of the OT pattern is a convection cloud pattern or feature that is closely related to extreme weather events for the Java Island region. The existence of a time lag between the appearance of OT and extreme weather events on Java Island indicates that the OT of convection cloud can be used as a precursor or nowcasting for the appearance of extreme weather. Most of the convective cloud OT features during extreme weather events on Java Island have altitude that were only able to exceed the altitude of the equilibrium level and few were able to exceed the tropopause level of 9 km – 16 km. The difference in atmospheric conditions during extreme weather events on Java Island, which is in the tropics and subtropics, is a strong and unstable convective energy condition characterized by a larger CAPE, as well as unstable KI, LI, SI and TTI values. It is offset by kinematic factors in the form of a weak vertical wind shear (bulk wind shear 0-6 km) and a higher freezing point height. The difference between extreme weather events in the Java Island region and other tropical regions compared to subtropical regions is the strong updraft speed of convection clouds. The IRW Texture COMB algorithm based on the IRW-Texture Gradient modification and the COMB algorithm shows a significant increase in quality for detecting OT and non-OT pixels in Java. Rainy days with rainfall > 50 mm/day are very common in areas with an altitude of > 500 m. On the other hand, the level of convection activity which is indicated by the presence of OT and lightning is significantly reduced in this area. OT of convective clouds appear more frequently during the DJF season and less frequently during the JJA season. OT often appears during the day time and rarely at night time. Most OTs appear in the central part, away from the south and north coasts of Java Island during the day, while OTs that appear near the south and north coasts of Java Island can appear in the morning or afternoon.
Keyword: convective clouds, extreme weather, Overshooting Tops, Himawari 8 Satellite