Judul: ImplementationHouse of Quality based Community Based Marketing In Coffee Product Development CV Laduti
Abstrak: Similar preference that a group of customers shares encourages the creation of a community and thus becomes a platform of interaction. Assessing this potential, community-based marketing strategies (CBM) emerge in order to manage a community to become more effective. This study aims to analyze the characteristiCukup sering of the homebrewing consumer community, the combination of atributes that consumers demand, and develop strategies for CV Laduti. The research was conducted from April 2022 to June 2023 in Bogor City with 35 responden who met the requiremen. By using the validity test, reliability test, and the House of Quality matrix, this study resulted in the output of the 4C strategy, namely the aspecTidak Sering of co-creation, currency, communicative activation, and conservation, as well as prototypes for product packaging.
Keyword: Community Based Marketing, Consumer Preference, Home Brewing, House of Quality

Judul: Marketing Strategy and Business  Development Model for Green Bean Kelompok Tani AMANAT in Nanggung Village,  Bogor Regency
Abstrak: Kelompok Tani AMANAT merupakan kelompok tani kopi robusta yang berada di Desa Nanggung. Proyek ini bertujuan memetakan model bisnis kopi, merumuskan faktor internal dan eksternal yang berpengaruh pada pengembangan bisnis, dan menetapkan prioritas strategi pemasaran dan model pengembangan bisnis yang baru untuk diterapkan. Proyek ini melalui 5 tahapan yaitu hasil eksplorasi dan pendefinisian masalah, verifikasi masalah, ideasi, pengembangan prototipe, dan validasi. Alat analisis yang digunakan yaitu bussiness model canvas (BMC), kuisioner preferensi pelanggan, matriks internal factor evaluation (IFE), matriks external factor evaluation (EFE), matriks internal-external (IE), matriks strength weakness opportunity dan threat (SWOT), serta quantitative strategic planning matrix (QSPM). BMC menggambarkan secara komprehensif elemen-elemen yang terlibat dalam bisnisnya sehingga dapat mengetahui elemen business model canvas yang belum optimal. Preferensi pelanggan bertujuan mengetahui karakteristik green bean yang dibutuhkan. Berdasarkan matriks IE Kelompok Tani AMANAT berada dalam kuadran II, yaitu Grow and Build Strategy. Strategi umum yang direkomendasikan pada kuadran ini adalah penetrasi pasar, pengembangan pasar, pengembangan produk, dan integrasi ke depan. Matriks SWOT menghasilkan alternatif strategi yang merujuk pada strategi umum, dilanjutkan menentukan prioritas strategi dengan QSPM. Prioritas strategi utama adalah memperluas area pemasaran dengan green bean berkualitas. BMC baru menunjukkan 3 elemen utama perubahan yaitu value propositions, customer segments, dan key activities., Kelompok Tani AMANAT is a robusta coffee farmer group in Nanggung Village. This project aims to map the coffee business model, formulate internal and external factors that influence business development, and set new marketing strategy priorities and business development models to be implemented. This project went through 5 stages, namely the results of exploration and problem definition, problem verification, ideation, prototype development, and validation. The analytical tools used are the business model canvas (BMC), customer preference questionnaire, internal factor evaluation (IFE) matrix, external factor evaluation (EFE) matrix, internal-external (IE) matrix, strength weakness opportunity and threat (SWOT) matrix, and quantitative strategic planning matrix (QSPM). BMC comprehensively describes the elements involved in its business so that it can find out which elements of the business model canvas are not optimal. Customer preferences aim to determine the required characteristics of green beans. Based on the IE matrix, Kelompok Tani AMANAT is in quadrant II, namely Grow and Build Strategy. The general strategies recommended in this quadrant are market penetration, market development, product development, and forward integration. The SWOT matrix produces alternative strategies that refer to the general strategy, followed by determining strategic priorities with the QSPM. The main strategic priority is to expand the marketing area with quality green beans. The new BMC shows 3 main elements of change, namely value propositions, customer segments, and key activities.
Keyword: customer preferences, business model, farmer groups, strategic  alternatives, strategic priorities

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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