Judul: Pengaruh media audiovisual dalam pembentukan brand equity terhadap tingkat pembelian pengguna produk (Brand Usage) susu high calcium
Abstrak: Membangun brand (merek) yang kuat kini semakin tidak mudah, hampir setiap hari dipasar muncul merek baru yang bersaing ketat merebut awareness target market. Perbedaan usia juga mengakibatkan perbedaan selera dan kesukaan terhadap brand, untuk itu sebuah brand harus dapat menangkap peluang yang merefleksikan kebutuhan pengguna produk (brand usage). Tetapi satu hal yang perlu diketahui bahwa tidak ada merek yang dibangun dengan seketika. Brand high calcium belum memiliki aktivitas promosi yang gencar, kontribusi iklan melalui media audiovisual diasumsikan masih kurang menstimulus pola pembelian konsumen. Maka dari penelitian ini dirumuskan beberapa tujuan antara lain: (1) mengidentifikasikan karakteristik pengguna produk (brand usage) brand high calcium (2) mengkaji hubungan antara iklan TV dan brand equity, iklan TV dan pembelian produk, dan hubungan antara karakteristik pengguna produk (brand usage) dengan pembelian (3) mengkaji bagaimana elemen- elemen brand equity secara keseluruhan terhadap brand high calcium...
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Judul: Efektivitas komunikasi iklan susu berkalsium tinggi di televisi dan hubungannya dengan perilaku pembelian (kasus ibu rumah tangga di perumahan wisma harapan I Cimanggis, Depok)
Abstrak: High calcium milk advertisement on television effectiveness is how far the consumer exposure towards the television advertisement on their buying bahaviour. The objectives of the research were to find out : 1) the quality of high calcium milk TV advertisement. 2) responden's selective exposure towards high calcium milk advertisement, 3) high calcium milk buying behaviour, 4) relationship between advertisement quality and respondent's selective exposure of high calcium milk advertisement on TV, 5) relationship between respondent selective exposure towards high calcium milk advertisement on TV and their buying behaviour.
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Judul: Epigeneium (Orchidaceae) of Java and Sumatra
Abstrak: Study on Epigeneium (Orchidaceae) in Java and Sumatra was conducted based on herbarium and living collections. Specimens from Herbarium Bogoriense (BO) and Herbarium Singapore Botanic Garden (SING) were observed during this study. Photo images of specimens and types from Leiden (L), Oakes Ames Orchid Herbarium (AMES), and Kew (K) were have been incorporated. Other additional specimens were from Andalas University Herbarium (ANDA). Based on morphological characters, Epigeneium has been revised into five species of Epigeneium from Java: E. arjunoense, E. cymbidioides, E. elongatum, E. geminatum, and E. triflorum. Epigeneium elongatum previously was placed as one of the variety of E. triflorum, now it has been placed back to species level because there are some distinct characters from the other two varieties were observed. In Sumatra there was one new record, E. geminatum since this species was never been found in this island before. Two new species were proposed from Sumatra: E. longibulbon Destri sp. nov. and E. sikijangensis Destri sp. nov. Epigeneium longibulbon was named base on its long pseudobulb, and E. sikijangensis was named after the original habitat where this orchid was collected (Rawa Sikijang), located at Mt. Kerinci, Jambi province.
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