Judul: Analisis Kelayakan Pembiayaan dan Strategi Pengembangan Usaha Sapu di Karawang
Abstrak: Having regard to the potential market broom, both in and outside the country, PT. XYZ has decided to capture the market opportunities with increase its production capacity by trying to enter the domestic market previously the entire results of export-oriented production. To take advantage of market opportunities and change the orientation of the product then the company needs the support fund from a financial institution bank that can help the achievement of corporate goals. The role of financial institutions, banking in this case is channeling financing in the form of investment. The purpose of the study is to (1) Knowing aspects management, technical and production, finance and marketing company in carrying out the feasibility of the arrangement of financing, (2) Analyzing the feasibility of granting financing of PT. XYZ according to the provisions of the bank, (3) Drawing up development strategies of broom business at Karawang. The methods used in this study : ( 1) Analysis of financial ratios used were : liquidity ratio, leverage, cash flow ratio and profitability ratio, (2) Feasibility analysis of invesment criteria that is used Net Present Value (NPV), Pay Back Period (PBP), Break Even Point (BEP), Net Benefit Cost Ratio (Net B/C) dan Internal Rate of Return (IRR). The methods used for the marketing strategy is Segmentating, Targeting and Positioning (STP) method and management strategy by usind analysis of Internal Strategic Factor Analysis Sumarry (IFAS), External Strategic Factor Analysis Sumarry (EFAS), Strength, Weakness, opportunities and Threats (SWOT) and Matrix Quantitative Strategic Planning (QSPM). The next set of marketing strategy by using marketing mix. On the basis of feasibility analysis through aspect of management which is supported by the long experience of the board of directors and managers of company in the industrial broom. Technical aspect and the production is supported by a complete business facilities and own property, large of installed capacity and a good mastery of technical production. Aspect of marketing that is supported by the market remains and business prospects. The Financial aspect of supporting investment feasibility of a plan to build plant in Desa Purwasari, Karawang, with an Net Present Value (NPV) positive of Rp. 831,16 million and an Internal Rate of Return (IRR) of 18,63% (higher than the capital interest of 13,50%), and a Pay Back Period (PBP) for 6 year 1 month PBP (shorter than the 7-year credit term). PT. XYZ meet the requirements of 6 C’s analysis (Character, Capital, Capacity, Collateral, Condition of Economy and Constraint). Result of the identification of internal factors there are five strengths and five weaknesses but on external factors there are four opportunities and four threats. In this case is obtained Internal Factor Analysis Summary (IFAS) of 2,559 and External Factor Analysis Summary (EFAS) of 2,721, the position of business in the matrix of IE located in the fifth (growth). The most appropriate strategies development of broom business at Karawang are maintaining good relations with customers and improve product quality and service (score 6,03), improved sales and expanding market share (score 5,22), recruiting skilled employees and improve the marketing skills (score 5,21). These three strategies
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Judul: Strategi Pemasaran Kredit pada Mikro Bisnis Unit pada PT. Bank XYZ di Kawasan Industri Pulogadung Jakarta Timur, Credit Marketing Strategy at Micro Business Unit PT. Bank XYZ in Pulogadung Industries Zone Jakarta Timur
Abstrak: Kawasan Industri Pulogadung merupakan suatu area industria dengan ± 150.000 karyawan, dimana didalamnya terdapat banyak perusahaan industri yang memproduksi berbagai macam peralatan pendukung industri lainnya, seperti suku cadang untuk sepeda motor, mobil, bus, selain itu banyak juga perusahaan yang bergerak di bidang garment, memproduksi pakaian jadi dan jaket, dengan orientasi produksi untuk pasar ekspor keluar negeri. Sebagai area industri yang sibuk, terdapat banyak usaha disektor Usaha Kecil Menengah (UKM) yang sudah menjadi bagian yang tidak dapat dipisahkan dari kawasan ini, dengan bidang rumah makan, toko roti dan kue, sales outlet factory, bengkel bubut, bengkel motor, usaha tahu, tempe, bakso, usaha funiture dan pengrajin kayu ukiran. Kawasan Industri Pulogadung merupakan area terbaik untuk pengembangan usaha pinjaman mikro. Mikro Bisnis Unit PT. Bank XYZ terletak dilokasi strategis di area ini, dimana bisnis utamanya menyediakan pinjaman lunak untuk para karyawan dari perusahaan-perusahaan yang telah menjalin kerjasama dengan PT.Bank XYZ seperti pembayaran gaji karyawan ke rekening tabungan PT. Bank XYZ. Selain itu disediakan pinjaman lunak, baik dengan ataupun tanpa agunan kepada para UKM yang berada disekitar area ini, karena merupakan suatu lahan sangat potensial, menjanjikan dan memberikan keuntungan optimal bagi perbankan. Tujuan kajian ini adalah mengidentifikasi faktor internal dan eksternal yang menyebabkan sektor UKM mengambil pinjaman dari pihak-pihak lainnya diluar perbankan dengan biaya dan suku bunga tinggi, menemukan strategi jitu didalam pemasaran kredit mikro kepada para UKM, penyusunan strategi pemasaran, mengidentifikasi masalah dan kendala yang dihadapi para UKM. Memberikan alternatif pengembangan rencana strategi dan pemasaran kredit mikro yang tepat guna sesuai dengan kebutuhan untuk meningkatkan taraf hidup dan kesejahteraan bagi pengusaha disektor UKM. Penelitian dilakukan dengan melakukan survei langsung ke lapangan, konsultasi dengan para pakar, mengumpulkan data dengan kuesioner serta wawancara langsung dengan para UKM dan karyawan, baik yang sudah mendapatkan fasilitas pinjaman maupun belum. Data diproses dengan analisis Strength, Weaknesses, Opportunities and Threats (SWOT), Quantitative Strategic Planning Matrix (QSPM) dan uji Friedman.
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Judul: Approximation of the Median of Poisson Distribution Using the Relation of Poisson-Gamma Distribution
Abstrak: A major drawback of median is that median cannot usually be defined in closed form, even in the cases where their distribution functions are known. This study gives an approximation of the closed form for the median of the Poisson distribution by using the relation of Poisson-Gamma distribution. The approximation uses elementary techniques based on the monotonicity of certain sequences involving tail probabilities of the Poisson distribution and the Central Limit Theorem. Furthermore, a closed form expression for the mean absolute deviation 􀜧|􀜰􀰒 􀵆 􀜯􀝁􀝀􁈺􀜰􀰒􁈻| is also studied. The median is relevant because of the fact that it minimizes the mean absolute deviation of a Poisson random variable (􀜰􀰒􁈻 by considering median as central tendency.
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