Judul: Analisis Pengembangan Model Community Based Marketing pada UMKM Debitur KUR Mikro (Studi Kasus : BRI Unit Ciampea dan Sindang Barang, Bogor)
Abstrak: Community based marketing strategy is one of many strategies to decrease the non performing loan growth of BRI small loans by developing the mutually beneficial relationship with micro small and medium enterprise debtors which will be managed as a community. The purposes of this research are (1) to identify the implementation of BRI CBM strategy (2) to analyze the development of appropriate CBM model and (3) to recommend the CBM strategy implementation for maximum development of the micro small and medium enterprise community by BRI unit ciampea and sindang barang. Based on the research towards the micro small and medium enterprises with the non performing loan criteria, the result of descriptive statistical analysis produced the alternatives of CBM model development which consist of the meeting and training on production and operation, the bazaar and marketing tools provision, the training with monitoring and evaluation of financial and accounting, the upgrading or outbond to foster the entrepreneurial characters, and the information media provision to assist the business development. The most recommended CBM strategy priority is the training with monitoring and evaluation of financial and accounting.
Keyword: SME, Non Performing Loan, Community Based Marketing, BRI

Judul: Faktor-faktor yang memengaruhi keputusan debitur KUR Mikro sektor agribisnis kasus Bank BRI Unit Purbasari
Abstrak: Micro, Small and Medium Enterprises (MSMEs) of agribusiness require substantial capital to build and expand its business. Speaking of loan problem solivng, the Ministry of Cooperatives and Small and Medium Enterprises creates products People's Business Credit (KUR) Micro. KUR channeled through several banks such as Bank BRI, BNI, Bank Mandiri, Bukopin, Islamic Bank, and other regional bank. The government gives a guarantee against the risk by 70 percent while KUR remaining 30 percent is borne by the executing bank. This study shows how the decision-making process of the debtor to KUR micro agribusiness BRI. Stages of the decision-making process are problem recognition, information search, evaluation of alternatives, purchase decision, postpurchase behaviour. After that, the identified factors such as internal factors and external factors affecting the debtor 's decision in choosing KUR agribusiness Micro BRI. This study uses analysis of top two boxes to determine what factors most affect a debtor's decision in choosing products agribusiness KUR micro Purbasari BRI units. From the research, the internal factors have a stronger influence than external factors. This can be information for BRI unit Purbasari in creating a marketing strategy to get more new debtors and retain previous ones.
Keyword: top two boxes analysis, decision-making process, KUR, MSME

Judul: Evaluation of Influenza Antibody Titers in Serum and Egg Yolk of Layers Vaccinated with Influenza Vaccines.
Abstrak: Influenza belongs to the Orthomyxoviridae family which causes upper and lower respiratory tract infection. The aim of this study was to evaluate influenza-A specific antibody titers from serum and egg yolk of hens vaccinated with quadrivalent influenza vaccines. Three Hy-line Brown layers were vaccinated with quadrivalent influenza type A and B inactivated vaccines. Vaccination was carried out three times at a dose of 0.25 ml/chicken via the intramuscular route. The first vaccination was carried out at 24 weeks of age, then boosters were performed at 28 and 32 weeks of age. Serum and egg yolk were collected every week for 20 weeks since the first vaccination. Influenza A H3N2 and H1N1 antibody titers were determined using hemagglutination-inhibition (HI) test and agar-gel-precipitation (AGP) test. Influenza-A H3N2 and H1N1 specific antibodies were detected in both serum and egg yolk from the first to twenty weeks after the initial vaccination. Highest HI geometric mean titer (GMT) of H1N1 antibody reached 26.67 HIU at nine weeks post first vaccination (p.f.v), while H3N2 antibody reached 26 HIU at six weeks p.f.v. Our result showed that influenza antibodies can be produced in layers using quadrivalent vaccines and layer chickens are able to produce equivalent antibody levels for each influenza subtype.
Keyword: antibody, egg yolk, influenza, layer chickens, serum