Judul: Analisis Hubungan Komunikasi Pemasaran “Kripik Balado Shirley” dengan Perilaku Konsumen
Abstrak: This research has the objective to describe assessment buyers toward the marketing communications conducted by “Kripik Balado Shirley”, analyze the relationship of consumer characteristic related with the marketing mix, and analyze the relationship marketing mix related with consumer behavior when choose the product “Kripik Balado Shirley”. This research used quantitative and qualitative approaches. Respondents number are 100 people selected by accidental sampling technique. The results refer to the majority of consumers “Kripik Balado Shirley” between 15-31 years old, male gender, middle of education, low income and have a job. Characteristics of consumers related with the marketing mix are significantly to the age factor only. Marketing mix related with consumer behavior (participate to purchase the product “Kripik Balado Shirley”) there are significant relationship quality production and promotion. Meanwhile the marketing mix related with consumer behavior (invites the consumers to purchase the product “Kripik Balado Shirley”) there are significant relationship quality production, the price of the product, and promotion.
Keyword: agricultural products, marketing, communication

Judul: Analisis Hubungan Komunikasi Pemasaran Dengan Keputusan Konsumen Dalam Memilih Produk Eyoci Homemade Yoghurt, Cisarua – Bogor.
Abstrak: The research aims to identifyng the corellation design of marketing communication activities messaging, variety of communication media messages, and frequency of delivery of marketng message, analyzing the correlation between consumer characteristics with consumer’s decision choosing Eyoci Homemade Yoghurt products, and analyzing the correlation between marketing communication with consumer’s decision choosing Eyoci Homemade Yoghurt products. The research used quantitative and qualitative approaches. Respondent’s amounted 40 people were choosen by accidental sampling technique. The result showed design of marketing communication activities messaging, variety of communication media messages significantly correlated with consumer’s decision choosing Eyoci Homemade Yoghurt products. Consumer characteristics not significantly correlated in consumers choosing Eyoci Homemade Yoghurt products. Marketing communication have significantly correlated with consumer’s decision choosing Eyoci Homemade Yoghurt products .
Keyword: marketing communication., consumer’s dicision, requency of delivery of marketng message, variety of communication media messages

Judul: Hybrid solar cells of ZnO nanoparticles/chlorophyll was modified metal ions (Zn2+ and Cu2+ )
Abstrak: Zinc Oxide (ZnO) is a n-type semiconductor with a wide the energy band (Band Gap) is 3.37 eV at room temperature and 3.34 eV at low temperature with a large exiton binding energy is 60 meV. ZnO has been synthesized by hydrothermal method, resulting in a decrease in particle size over the duration of the hydrothermal changes. Crystallographic structure of ZnO were characterized using XRD, has shown the characteristic pattern of a hexagonal wurtzite structure, the crystallite size increases to changes in particle size. Changes in particle size has also led to a change in the absorption peak of ZnO as has been demonstrated posted under test using the optical properties of UV-Vis spectrophotometer. Changes of this uptake has also led to changes in the energy band gap, which increases its band gap energy of the particle size. In electronic applications, especially in solar cells. Chlorophyll is considered less effective, because of their very nature are easily degraded as a result of several reactions which are acid, lighting and temperature. The results of the stability test using a halogen lamp 34 W/m2 for 5 hours, that the substitution of chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form more stable than natural chlorophyll. The characterization of the optical properties, the combination of ZnO / chlorophyll in the form of hybrid films has led to a shift in the absorption region of ZnO becomes more widely from the UV to Visible. ZnO/chlorophyll has absorption range of 350-515 nm, ZnO / Zn-feofitin 332-401 nm and 332-632 nm for Cu-feofitin. The combination of ZnO/chlorophyll and CuSCN as a solid electrolite in hybrid solar cell, a modified chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form a more stable I-V curve. It is characterized by its fill factor value greater than natural chlorophyll. Nevertheless, solar cells with natural chlorophyll has been able to produce higher efficiency values of chlorophyll were substituted.
Keyword: Hydrothermal, ZnO/Chlorophyll modified, Hybrid Solar Cell