Judul: Efektivitas Bauran Komunikasi Pemasaran Pada Sweetberry Agrowisata Cipanas
Abstrak: Effectiveness of marketing communications mix is indispensable in the development of agrotourism to maintain its existence. The purpose of this study is to analyze the shape of the marketing communications mix, the relationship between the characteristics of the visitors to the effectiveness of the marketing communications mix, and the relationship between the effectiveness of marketing communications activities with the marketing communications mix. This study used accidental sampling technique in determining the respondents. The method is quantitative survey supported by qualitative approach. The results of this study showed that the gender variable have a significant relationship with affective level, variety of marketing communications mix and frequency of delivery of messages with cognitive and affective level, and the strength of the appeal of the AIDA message have a significant relationship with affective and conative level.
Keyword: agrotourism, marketing communications mix, marketing communication, effectivenness

Judul: Efektivitas Media Komunikasi Pemasaran Kampoeng Wisata Cinangneng
Abstrak: Indonesia has a great potential to develop agrotourism. Agrotourism which is using community based tourism is Kampoeng Wisata Cinangneng. Increasing number of companies of agrotourism make every manager trying to introduce the excellence and to maintain the existence of other agrotourism company through marketing communication media. The purpose of this study was to identify the characteristics of tourists and media exposed of marketing communication media; analyze the effectiveness of marketing communication media; analyze the relationship between the characteristics of tourists and media exposed of marketing communication media to the effectiveness of marketing communication media. This study combined quantititve approach and supported by qualitative data. The results showed the relationship between characteristics of tourists and effectiveness of marketing communication media on aspect of cognitive and conative, also the relationship between variety of media resources and receipt of message frequency with effectiveness of marketing communication media on aspect of cognitive
Keyword: Bogor Agricultural University, marketing communication media, effectiveness, agrotourism

Judul: Telaah Histopatologi Urolithiasis Pada Kucing
Abstrak: Urolithiasis adalah suatu keadaan dimana ditemukannya batu di dalam saluran urinaria. Batu tersebut dibentuk dalam pelvis ginjal dan bergerak turun sepanjang ureter kemudian masuk ke dalam vesika urinaria dan uretra. Penulisan ini bertujuan untuk mempelajari lebih dalam secara histopatologi tentang kasus kematian seekor kucing dengan urolithiasis yang dinekropsi di Laboratorium Patologi FKH-IPB. Pemeriksaan patologi anatomi menemukan adanya fokal atelektasis paru, dilatasi ventrikel kiri jantung, hidrothoraks, hidroasites, ginjal pueat dan batu-batu berbagai ukuran dengan diameter 0,1-0,5 em pada vesika urinaria yang berdarah. Pada pengamatan histopatologi menunjukkan pembendungan semua organ, nephritis interstitialis kronis disertai bentukan mikrokista dan endapan mineral pada lumen tubuli dan sistitis nekrotik disertai pendarahan yang meluas. Pemeriksaan pada organ paru-paru ditemukan lumen alveolus sebagian mengempis dan sebagian lagi meluas. Dinding alveol menebal akibat adanya akumulasi eritrosit. Sedikit koloni bakteri tampak dalam lumen usus, bercampur dengan epitel usus yang terlepas di ujung viii. Hati mengalami pembendungan, ruangan sinusoid tampak meluas. Beberapa megakariosit tampak di dalam pulpa merah yang menunjukkan adanya aktivitas hematopoetis. Organ jantung tidak menunjukkan adanya perubahan histopatologi yang spesifik.
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