Judul: The Model of Forming Purchase Intention for Skincare Products Through Social Media TikTok
Abstrak: Saat ini belanja online tidak hanya melalui platform e-commerce, namun ada social commerce atau belanja melalui platform media sosial. TikTok menjadi aplikasi media sosial yang paling banyak digunakan untuk berbelanja online dengan produk kecantikan menempati posisi kedua sebagai kategori produk yang paling sering dibeli konsumen melalui platform media sosial. Meskipun produk skincare termasuk dalam kategori high involvement, yaitu produk yang memiliki risiko dan pengorbanan tinggi saat pembelian, dan TikTok dianggap sebagai platform penjualan yang memiliki risiko tinggi, produk ini justru menjadi salah satu yang paling sering dibeli. Tujuan penelitian ini untuk menganalisis pengaruh content marketing, perceived value, dan perceived risk terhadap theory of planned behavior dan theory of planned behavior terhadap niat beli produk skincare melalui media sosial TikTok. Data yang digunakan pada penelitian ini mencakup data primer diperoleh melalui penyebaran kuesioner secara online dengan menggunakan Google Form kepada konsumen skincare Skintific, sementara data sekunder yang digunakan pada penelitian ini berupa jurnal, buku, dan penelitian-penelitian terdahulu. Teknik pengolahan data yang digunakan dalam penelitian ini adalah analisis deskriptif dan analisis Struktural Equatiom Model (SEM). Hasil penelitian ini menujukkan bahwa content marketing, perceived value, dan perceived risk berpengaruh signifikan terhadap sikap. Content marketing berpengaruh signfikan terhadap subjective norms, dan perceived behavioral control hanya dipengaruhi oleh perceived value. Sikap, subjective norms, dan perceived behavioral control berpengaruh signifikan terhadap niat beli produk skincare melalui media sosial TikTok. Implikasi manajerial dari penelitian ini adalah pelaku usaha bisnis dapat meningkatkan content marketing, dengan memberikan konten berupa cerita (storytelling) tentang penggunaan produk sehari-hari, melibatkan konsumen melalui konten interaktif seperti kuis, challenge, dan Q&A seputar produk, meningkatkan inovasi produk dengan mulai menggunakan bahan-bahan yang sustainable dan ramah lingkungan, packaging yang eco-friendly, menggunakan paper bubble wrap Membuat seminar dengan influencer maupun content creator yang berpengaruh di media sosial dan dapat melakukan kampanye alam dan bekerjasama dengan lembaga atau ahli dalam sustainable beauty. Perusahaan social commerce dapat memperbaiki risiko-risiko yang mungkin saja terjadi kepada konsumen seperti proses transaksi, pengiriman dan produk, dengan menyediakan pilihan pembayaran yang aman dan terpercaya, monitoring transaksi secara real- time, memberikan kebijakan pengembalian dan penggantian dana yang jelas, membuat standar keamanan pengiriman, dan memberikan layanan proteksi efek samping penggunaan produk., Currently, online shopping is not only through e-commerce platforms, but there is also social commerce or shopping through social media platforms. TikTok has become the most widely used social media application for online shopping, with beauty products securing the second position as the most frequently purchased category by consumers through social media platforms. Although skincare products fall into the high involvement category, meaning products that involve high risks and sacrifices during purchase, and TikTok is considered a high-risk sales platform, these products are actually among the most frequently purchased. The purpose of this research is to analyze the influence of content marketing, perceived value, and perceived risk on the theory of planned behavior, and the theory of planned behavior on the intention to purchase skincare products through social media TikTok. The data used in this research include primary data obtained through online questionnaire distribution using Google Forms to Skintific skincare consumers, while secondary data used in this research
Keyword: Content Marketing, Perceived Risk, Perceived Value, Purchase Intention, Theory of Planned Behavior

Judul: The Effect of, Perceived Risk, and Beauty Lifestyle towards Skincare Purchasing Decision on E-commerce
Abstrak: Era digitalisasi mendorong berkembangnya transaksi belanja online (ecommerce). Konsumen sering kali tidak menyadari bahwa dibalik kemudahan berbelanja terdapat risiko yang harus dipertimbangkan. Tujuan penelitian ini adalah menganalisis keputusan konsumen dalam membeli skincare melalui e-commerce. Metode survei yang digunakan untuk pengambilan data adalah teknik nonprobability sampling yaitu voluntary sampling. Data dianalisis dengan analisis deskriptif dan analisis kolerasi, sementara, analisis dilakukan dengan Structural Equation Modeling (SEM) menggunakan SmartPLS. Penelitian ini dilakukan terhadap 196 responden yang merupakan Warga Negara Indonesia (WNI), berusia minimal 17 tahun dan pernah membeli produk perawatan kulit melalui e-commerce. Hasil studi menunjukan bahwa keputusan pembelian responden tergolong baik sedangkan, persepsi risiko dan beauty lifestyle responden tegolong pada kategori sedang. Analisis SEM menunjukkan bahwa beauty lifestyle berpengaruh signifikan terhadap keputusan pembelian konsumen, sedangkan persepsi risiko tidak memiliki efek terhadap keputusan pembelian., The digitalisation era promotes the growth of e-commerce, which enables online shopping transactions. However, consumers may not be aware of the potential risks associated with the convenience of e-commerce. Therefore, this study aims to examine consumer decision making when purchasing skincare products through e-commerce. Non-probability sampling, specifically voluntary sampling, was employed to gather data. Data were analysed using descriptive analysis, and correlation analysis. Additionally, Structural Equation Modelling (SEM) was utilized through SmartPLS for analysis. The study was conducted on 196 Indonesian citizen, aged 17 years old and above, and have purchased skin care products through e-commerce. The study results indicate that the respondents' purchasing decisions were high, whereas their risk perception and beauty lifestyles were classified as medium. The results of the SEM analysis demonstrate that a beauty-oriented lifestyle significantly impacts consumer purchasing decision, whereas risk perception have no significant effect towards purchasing decision.
Keyword: Gaya hidup, keputusan pembelian, persepsi risiko, perawatan kulit

Judul: Biology and ecology of the buffalo fly, haematobia exigua de meijere (diptera:muscidae)
Abstrak: The life history of the buffalo fly was observed at room temperature of 27°-29.5°C and at a relative humidity of 48-68 percent. The eggs hatched after 17-22 hours, with an average of 18 hours. First instar larvae measured 1.25 + 0.16 mm long and 0.27 + 0.037 mm wide. reach the second larval stage. It took 6-12 hours to the second instar larvae measured 2.676 +0.187 mm long and 0.353 +0.028 mm wide. The second instar took about 12-24 hours to reach the third larval stage. The third instar measured 6.833 + 0.189 mm long and 0.919 + 0.051 mm wide. It took about 2-3 days for the third instar to become pupae. Duration of the pupal stage was about 5-7 days before the adults emerged. Under laboratory condition, the buffalo fly completed its life cycle in 9.5 to 10.5 days, whereas under field condition it took 9-14 days with an average of 10.5 days. The growth ratio which was based on the measurements of the cephalo-pharyngeal skeleton of each instar was 1.797. The preoviposition period was 8-12 days and mating usually occurred on the 6th or 7th day. The longevity of the male was 29 days, whereas it was 32 days in the female. The range of egg production under laboratory condition was between 20-139 per female fly. The belly and hind legs of the carabao were the most preferred habitat either during cloudy and cool dry or shiny and warm day. When the weather was clear and the carabao was in the shade, the flies tended to be more distributed particularly on the shoulder, dewlap, back and horns. The carabaos had relatively fewer Musca sp. and Stomoxys calcitrans than cattle; never the less carabaos had a higher infestation of buffalo fly than cattle. Oviposition occured either during the day or night but the buffalo flies were more active during the night than in the day time. The effect of various lengths of exposure time of manure in relation to the oviposition was profound. observed, the maximum number of the buffalo flies was occurred when the dung was exposed for 30 minutes. With increasing time of exposure the number and variety of insects also increase. It was evident that Sepsidae and psychodidae were the most dominant insects emerging from the dung. The number of buffalo flies also increased with increasing
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