Judul: Enhancing Event Attendee Engagement through Blockchain and Non-Fungible Token (NFT) Technology
Abstrak: Industri event mengalami transformasi signifikan yang didorong globalisasi, kemajuan teknologi, dan pergereseran preferensi konsumen. Seiring event organizer berupaya untuk terus beradaptasi dengan preferensi konsumen agar tetap relevan, pengimplementasian teknologi NFT pada industri event berpotensi dapat menjadi solusi untuk memberikan pengalaman yang imersif bagi konsumen. Tujuan dari penelitian ini yakni untuk mengidentifikasi permasalahan yang dihadapi event organizer untuk meningkatkan attendee engagement, memberikan solusi, serta merancang model bisnis yang sesuai dan terverifikasi. Penelitian menggunakan metode customer discovery dengan pendekatan deskriptif kualitatif. Pengumpulan data dilakukan melalui non-probability purposive sampling, dimana peneliti melakukan wawancara mendalam terhadap responden customer dan menyebarkan kuesioner secara online pada event attendee. Berdasarkan hasil penelitian, terdapat tujuh permasalahan yang dialami oleh responden. Geovox pun menyediakan solusi berupa fitur-fitur yang telah disesuaikan oleh preferensi responden. High fidelity- prototype berupa dApp yang dibangun di atas jaringan testnet blockchain Near Protocol dan model bisnis berupa lean canvas berhasil terverifikasi., The event industry has undergone significant transformation driven globalization, technological advancements, and shifting consumer preferences. As event organizers strive to adapt to consumer preferences to remain relevant, the implementation of NFT technology in the event industry holds potential as a solution to provide immersive experiences for audiences. The purpose of this research is to identify the challenges faced by event organizers in enhancing event attendee engagement, provide appropriate solutions, and design a suitable and validated business model. The research employs the customer discovery method with a qualitative descriptive approach. Data collection is conducted through non- probability purposive sampling, where in-depth interviews are carried out with customer respondents, and online questionnaires are distributed to event attendee. Based on the research findings, seven issues experienced by the respondents are identified. Geovox also provides several solutions in the form of features tailored to respondent preferences. A high-fidelity prototype in the form of a dApp built on the Near Protocol testnet blockchain, along with a business model in the form of a lean canvas, has been successfully validated.
Keyword: Blockchain, Customer Discovery, dApp, Event, Lean Canvas, NFT

Judul: Competitiveness Strategy with Competitive Advantage and Brand Equity Approaches (Case Study of CARI EO)
Abstrak: Demand penyelenggaraan acara yang meningkat diikuti dengan meningkatnya persaingan dalam industri event organizer, membuat PT. Cari Karya Kreatif atau CARI EO harus memiliki brand yang kuat serta keunggulan bersaing untuk bisa bertahan dalam industri. Penelitian ini bertujuan untuk: (1) mengidentifikasi tingkat brand equity yang dimiliki oleh CARI EO, (2) mengidentifikasi kondisi competitive advantage yang dimiliki oleh CARI EO, dan (3) merumuskan strategi CARI EO yang dapat menjadi keunggulan kompetitif dalam bersaing. Metode penelitian yang digunakan adalah melalui observasi, kuesioner, wawancara, dan studi pustaka. Alur penelitian dimulai dari identifikasi karakteristik responden, mengukur ekuitas merek, melakukan wawancara dengan narasumber ahli, dan melakukan perumusan strategi menggunakan Brand Equity Dimension dan Porter’s Five Force. Hasil penelitian menemukan bahwa terdapat indikator brand equity yang memiliki nilai cukup dan beberapa aspek Porter’s Five Forces yang memiliki risiko tinggi sehingga diperlukan perumusan strategi. Kata Kunci: Brand Equity Dimension, Porter’s Five Force, keunggulan kompetitif, event organizer, strategi, The increasing number of events followed by competition in the event organizer industry has made PT. Cari Karya Kreatif or CARI EO must have a strong brand and competitive advantage to survive in the industry. This study aims to: (1) identify the level of brand equity owned by CARI EO, (2) identify the conditions of competitive advantage that CARI EO has, and (3) formulate strategies that can be a competitive advantage for CARI EO. The research methods are using observation, questionnaires, interviews, and literature study. Starting from tracing information from respondents, measuring brand equity, conducting interviews with expert sources, and formulating strategies using Brand Equity Dimensions and Porter's Five Force. The results of the study found that there are indicators of brand equity that have sufficient value and several aspects of the Porter’s Five Forces that have high risk so that a strategy formulation is needed. Key words: Brand Equity Dimension, Porter’s Five Force, competitive advantage, event organizer, strategy
Keyword: Brand Equity Dimension, keunggulan kompetitif, Porter’s Five Force, event organizer, strategi, competitive advantage, strategy

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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