Judul: Consumer Preference Analysis of New Complementary Food Product Concept: An Exploratory Study
Abstrak: XYZ Fruit Puree is one of complementary food products developed by Company X. A marketing plan to expand the market of the product is considered by developing new product variants, namely XYZ Organic Fruit Puree. The plan is done by providing new price offers and changing the target market from upper Social Economic Status (SES) into middle to upper. This study aims to evaluate consumer’s acceptance, purchase intention, and preference toward XYZ Fruit Puree and XYZ Organic Fruit Puree product concepts. Non-parametric test of Wilcoxon signed-rank test and Mann-Whitney test is used for data analysis in this study to compare the preference of total samples and each sample groups (SES AB, SES C, users, and non-users). The result showed that XYZ Organic Fruit Puree concept were more preferred by SES AB, SES C, users, and non-users in aspects of overall liking, uniqueness, transactional intention, and preferential intention. However, if price is taken into consideration, transactional intention for XYZ Fruit Puree concept is significantly greater than the XYZ Organic Fruit Puree concept. The recommendations given were the price of XYZ Organic Fruit Puree can be adjusted to be more acceptable to consumers as well as increasing consumer trust in product safety.
Keyword: consumer preference, complementary food, new product concept, new product development, purchase intention

Judul: Segmen Pasar, Preferensi dan Persepsi Konsumen terhadap 4P‟s Sayuran Organik. Dibimbing
Abstrak: 'Go organic' program in 2010 had positive impact on the marketing activities of organic vegetables. A kind of organic agricultural products that increasing in demand is a source of vitamins, fiber, and also as long-term health investment. These awareness is also pushed by the education and income levels. As higher the public awareness of health gives motivation to farmers to provide this organic product that free from harmful chemicals. These products offered to the market with variety of different attributes with non-organic vegetables. Therefore it is necessary to study how the market segments and preferences are formed for the organic vegetable commodity. Through software of this study were analyzed using k-means cluster and conjoint analysis. The result shows a potential consumer is housewife with adult to old age that has levels of economic well-established. The most expected preference for consumers is the kind of d vegetables, it is leaves shape, the benefit is good for healthy life, and the attribute label for most consumer attention is the 'organic' word on the packaging. Then recommendations can be given based on the results of cluster and preferences in terms of the marketing mix are: 1) Adding variety of organic vegetables and assurance; 2) Readjusting pricing strategies; and 3) Maintain continous of products, and expanded to the traditional market.
Keyword: preference, segmentation, vegetables, organic

Judul: Iklim Pulau Bali
Abstrak: Curah hujan rata-rata bulanan di Bali berkisar antara 47 mm sampai 327 mm, dengan curah hujan maksimum jatuh pada bulan Januari dan minimum pada bulan Agustus. Total hujan setahun rata-rata di Bali 1901 mm. Pada muim angin barat, curah hujan di utara pegunungan relatif sama dengan di selatan pegunungan, sedangkan pada musim angin timur curah hujan di selatan pegunungan lebih tinggi daripada di utara pegunungan. Isohyet tiap bulan di Bali menunjukkan pengaruh ого- grafis terjadi di bagian timur P. Bali yang mengakibatkan di selatan pegunungan lebih basah daripada di di utara pegunungan selama musim kemarau (monsoon timur). Dari isohyet tersebut dapat juga dilihat bahwa potensi air tertinggi ada di bagian timur P. Bali ini khususnya di bawah kaki G. Agung. Musim angin barat di Bali terjadi pada bulan Desember sampai dengan bulan Maret, dan pada bulan April sampai bulan September merupakan musim angin timur. Musim panca roba terjadi pada bulan Oktober sampai bulan November. ..
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