Judul: Analisis keputusan pembelian dan preferensi konsumen pembalut wanita “Charm” (kasus pada mahasiswi strata 1 Institut Pertanian Bogor)
Abstrak: Modernisasi zaman telah merubah gaya hidup masyarakat kepada pola konsumsi yang cepat, mudah dan praktis. Terdapat perbedaan kebutuhan antara konsumen laki-laki dengan konsumen wanita. Wanita memiliki kebutuhan yang harus dipenuhi oleh suatu produk ketika mengalami fase menstruasi. Produk tersebut biasa disebut dengan pembalut. Di masa kini penggunaan pembalut dianggap cara yang cepat dan praktis untuk memudahkan wanita mengatasi menstruasi dan tetap bisa beraktifitas dengan baik. Hal ini meningkatkan peluang bisnis pada industri pembalut wanita. Akibatnya persaingan dalam industri tersebut semakin pesat. PT Uni-Charm Indonesia merupakan salah satu produsen dari pembalut wanita dengan merek Charm yang berdiri sejak tahun 1997 yang terkena dampak persaingan tersebut. PT Uni-Charm Indonesia dituntut untuk mampu melakukan peningkatan dan pengembangan secara berkesinambungan terhadap produk pembalut wanita Charm.
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Judul: Perilaku Penggunaan Pembalut pada Mahasiswi
Abstrak: LUSIANA PUTRI RAHAYU. The Behavior of Sanitary Napkin Utilization on College Students. Under Guidance of LILIK NOOR YULIATI and MEGAWATI SIMANJUNTAK The objective of this research were to identified amount of source information of sanitary napkin; attachment of sample with mother, knowledge about napkin, brand awareness, brand image and the behavior os sanitary utilization; to analyze the relationship of samples’ characteristics and attachment with mothers with sanitary knowledge; to analyze the relationship of top of mind with brand using; and to analyyze factors that affected the suitability of brand using with top of mind. The result showed that 60% percent samples got information from three to five information sources. Half samples were categorized moderate in sanitary napkin knowledge. Seventy percent samples had menstrual from six to seven days per period and 69% samples usually use 11–20 sanitary napkins. During the last three months, most samples used maxi sanitary napkins type and 67% samples used Charm. About sixty three percents samples mentioned that Charm was on top rank in top of mind and the first rank brand recall was Laurier. Correlation between age and education with samples’ knowledge level was positive and significant, only amount of allowance affected significantly the suitability between brand using with top of mind. Keywords: Sanitary Napkin, Utilization Behavior, Brand.
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Judul: Mitochondrial DNA Gene Organization and Phylogenetic Relationship of Naja siamensis
Abstrak: Naja siamensis is one of Asiatic cobra in the Family of Elapidae, known as a cryptic snake. It has many morphological variations that lead to misidentification. Misidentification can cause the wrong concept in developing antivenom types due to high snakebite cases occur in Thailand. Thus, an accurate species identification using a molecular approach is crucially required. Mitochondrial DNA has been used widely in snake molecular studies. These studies were aimed to determine the arrangement of the N. siamensis partial mitochondrial genes using reptile-oriented primers and to reveal the phylogenetic relationship among other species of Asian cobra. DNA extraction was carried out based on the standard DNA salting-out protocol and was conducted by bioinformatics analysis using BLASTn and MEGA 6 software. Gene annotation was performed against N. kaouthia complete genome. A total of 3121 bp of N. siamensis mtDNA genes were sequenced consisting of partial of six regions: 16S rRNA, ND1, tRNA-Ile, CRII region, tRNA-Leu, tRNA-Gln, and COI genes. The mtDNA gene organization of N. siamensis was predicted to has a similar pattern with the common Elapidae mtDNA gene organization. This study showed that there is a monophyletic form in Naja genus and N. kaouthia is the closest species with N. siamensis based on partial 16S rRNA and ND1 gene.
Keyword: 16S rRNA, Elapidae, ND1, phylogenetic relationship