Judul: Level  of  satisfaction  and  customer  loyalty  waroeng  hotplate  odon  Bogor,  West  Java
Abstrak: Waroeng Hotplate Odon merupakan salah satu restoran yang menawarkan menu khas mie hotplate dengan cita rasa pedas yang khas dan harga yang terjangkau. Penelitian ini bertujuan untuk menganalisis karakteristik konsumen, keputusan pembelian konsumen, kepuasan konsumen, dan loyalitas konsumen yang hasilnya berimplikasi terhadap bauran pemasaran Waroeng Hotplate Odon. Metode yang digunakan dalam penelitian ini adalah analisis deskriptif, analisis gap, Importance Performance Analysis (IPA), Costumer Satisfaction Index (CSI), dan piramida loyalitas. Berdasarkan penelitian, mayoritas konsumen Waroeng Hotplate Odon adalah konsumen berjenis kelamin laki-laki dengan usia 17 – 25 tahun yang berdomisili di Bogor, konsumen berpendidikan terakhir SMA dengan status pernikahan belum menikah, dan pekerjaan sebagai pelajar/mahasiswa dengan pendapatan/uang saku per bulan Rp 1 500 000 – 2 499 000. Tingkat kepuasan konsumen terhadap atribut Waroeng Hotplate Odon berdasarkan CSI sebesar 77.74 persen. Tingkat loyalitas konsumen Waroeng Hotplate Odon tergolong masih rendah karena bentuk piramida tingkat loyalitas belum berbentuk segitiga terbalik, namun sudah cukup baik karena mayoritas konsumen berada pada tingkat committed buyer sebesar 38 persen., Waroeng Hotplate Odon is one of the restaurants which offers a special menu of hotplate noodles with a distinctive spicy flavor and affordable price. The aim of this study was to analyze the characteristics of the customer, the customer purchasing decisions, customer satisfaction, and customer loyalty which result has implications for the marketing mix of Waroeng Hotplate Odon. The method used in this study is a descriptive analysis, gap analysis, Importance Performance Analysis (IPA), Customer Satisfaction Index (CSI), and the loyalty pyramid. Based on the research, the majority of Waroeng Hotplate Odon customers are 17-25 years old male who live in Bogor, high school graduate customer with unmarried marital status, and students with income range per month is between Rp 1 500 000 – 2 499 000. Level of customer satisfaction with Waroeng Hotplate Odon attributes by CSI is at 77.74 percent. The level of customer loyalty at Waroeng Hotplate Odon is still relatively low due to the shape of the loyalty pyramid level which has not been inverted to the triangle shape, but it is good enough because the majority of customers are committed buyer at a rate of 38 percent.
Keyword: karakteristik konsumen, kepuasan, loyalitas, Waroeng Hotplate Odon

Judul: Level of satisfaction and customer loyalty waroeng hotplate odon Bogor, West Java
Abstrak: Waroeng Hotplate Odon merupakan salah satu restoran yang menawarkan menu khas mie hotplate dengan cita rasa pedas yang khas dan harga yang terjangkau. Penelitian ini bertujuan untuk menganalisis karakteristik konsumen, keputusan pembelian konsumen, kepuasan konsumen, dan loyalitas konsumen yang hasilnya berimplikasi terhadap bauran pemasaran Waroeng Hotplate Odon. Metode yang digunakan dalam penelitian ini adalah analisis deskriptif, analisis gap, Importance Performance Analysis (IPA), Costumer Satisfaction Index (CSI), dan piramida loyalitas. Berdasarkan penelitian, mayoritas konsumen Waroeng Hotplate Odon adalah konsumen berjenis kelamin laki-laki dengan usia 17 – 25 tahun yang berdomisili di Bogor, konsumen berpendidikan terakhir SMA dengan status pernikahan belum menikah, dan pekerjaan sebagai pelajar/mahasiswa dengan pendapatan/uang saku per bulan Rp 1 500 000 – 2 499 000. Tingkat kepuasan konsumen terhadap atribut Waroeng Hotplate Odon berdasarkan CSI sebesar 77.74 persen. Tingkat loyalitas konsumen Waroeng Hotplate Odon tergolong masih rendah karena bentuk piramida tingkat loyalitas belum berbentuk segitiga terbalik, namun sudah cukup baik karena mayoritas konsumen berada pada tingkat committed buyer sebesar 38 persen., Waroeng Hotplate Odon is one of the restaurants which offers a special menu of hotplate noodles with a distinctive spicy flavor and affordable price. The aim of this study was to analyze the characteristics of the customer, the customer purchasing decisions, customer satisfaction, and customer loyalty which result has implications for the marketing mix of Waroeng Hotplate Odon. The method used in this study is a descriptive analysis, gap analysis, Importance Performance Analysis (IPA), Customer Satisfaction Index (CSI), and the loyalty pyramid. Based on the research, the majority of Waroeng Hotplate Odon customers are 17-25 years old male who live in Bogor, high school graduate customer with unmarried marital status, and students with income range per month is between Rp 1 500 000 – 2 499 000. Level of customer satisfaction with Waroeng Hotplate Odon attributes by CSI is at 77.74 percent. The level of customer loyalty at Waroeng Hotplate Odon is still relatively low due to the shape of the loyalty pyramid level which has not been inverted to the triangle shape, but it is good enough because the majority of customers are committed buyer at a rate of 38 percent. Keywords: costumer characteristic, loyalty, satisfaction, Waroeng Hotplate Odon
Keyword: karakteristik konsumen, kepuasan, loyalitas, Waroeng Hotplate Odon

Judul: Utilization of bone marrow mesenchymal stem cells for therapeutic model of epilepsy
Abstrak: Epilepsy is a chronic neurologic disease, caused by abnormal electrical activity in the brain. Uncontrolled medication using the currently available antiepileptic drugs may result in low quality of life. Bone marrow mesenchymal stem cell (bMSCs), one source of stem cell that is multipotent, can be given as an alternative treatment for intractable epilepsy. This research was aimed to (1) analyze the effect of chemical substance that can damaged the brain, to make a suitable animal model for epilepsy, (2) study of the culture bMSCs, and induced to become neurons in vitro neuron progenitor cells, before it can be transplanted to the animal model, (3) observe the effect of different dosages of bMSCs, and comparing the 2 routes of administration, through an intravenous line or a direct intracerebral approach. This study used 46 Spraque Dawley rats, aged 2 months which were divided to 7 groups consisted 6 rats each (1) negative control group, were given only 1ml NaCl 0.9% intravenous, (2) development of animal group model, 3 rats were given lidocaine 90mg/kg, 3 rats injected with bicuculine 8mg/kg, 1 rat was sacrificed each at the point of 24 hours, 3 days and 7 days after treatment, (3) positive epilepsy group, injected with bicuculine 8mg/kg intraperitoneally, and 3 rats were sacrificed each after 3 weeks and 6 weeks, (4-7) epilepsy group, after injected with bicuculine 8mg/kg intraperitoneally, at day-7 received bMSCs injection, each using 3x2x105 cell intravenous, 1x5x106 cell intravenous, neuron progenitor at 1x2x106 cell intravenous and neuron progenitor at 1x2x105 cell intracerebral. The result of this study showed that bicuculine injection, as a GABA-antagonist, was better when applied to create an epilepsy animal model. The most severe irreversible damaged occurred after the 7th day of treatment. The amount of cells of bMSCs culture at the 4th and 5th passages was sufficient to be transplanted, and the induction of neuron progenitor with basic fibroblast growth factor and epidermal growth factor was seen by noticing the change of the fibroblasts to neurons. The activity of bMSCs to regenerated neurons could be seen that injection of bMSCs 3x2x105 results the highest number of survived neurons. There was no systemic effect of bMSCs. From this study concluded that bMSCs improved regenerate the damage of hippocampal area caused by seizure in epilepsy model animals. A low dose, intravenous administration, given repeatedly every 2 weeks gives a better respon compared to a bolus with high dose intravenous and , intracerebrally. bMSCs treatment was better than progenitor neuron treatment.
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