Judul: Hubungan Antara Pengetahuan dan Perilaku Pemasar Online Bidang Pertanian sebagai Konsumen Mesin Pencari Google dengan Peringkat Website
Abstrak: Several years later, become a revolution in Internet using as a impact of the discovery of a tool called Google Search Engine. Online marketers compete to placed their website at Google Search Engine page. Purpose of this study is to identify the uses of the Internet as part of marketing communication for agricultural product, to learn knowledge of Online Marketers for agricultural products to locate their website at the top of Google Search Engine results for some keyword, studying the behavior of Online Marketing for agricultural products as a Google Search Engine consumer or called Google Search Engine Optimizing, to analyze the relationship between knowledge and behavior of online marketers as consumers in Google Search engine, and analyze the relationship between the behavior of online marketers as Google search engine consumer and their websites ranking. This study uses quantitative approach research. Quantitative approach research is supported by quantitative and qualitative data collection methods. The results of this study is that the Internet as a means of a cheap and efficient marketing has been used by agricultural entepreneur. Mostly the online marketers, both individually or as a company have a high level of knowledge of Google Search Engine and medium Google Search Engine Optimizing behavior. There is a significant relationship between knowledge with Google Search Engine Optimizing behavior. There is also a significant relationship between the Google Search Engine Optimizing behavior with ranking of their business websites on the Google Search engine page. Keywords: Google Search Engine, online marketer, knowledge about Google Search engine, Google Search Engine Optimizing behavior, and rangking on Google Search Engine page
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Judul: Analisis Faktor-Faktor Yang Memengaruhi Keputusan Pembelian Produk Pertanian Secara Online Di Agripedia
Abstrak: Perkembangan internet memicu berkembangnya startup berbasis e-commerce. Agripedia merupakan salah satu e-commerce yang menjual berbagai macam produk pertanian secara online. Seiring perkembangan zaman, perilaku masyarakat saat ini menunjukkan sikap yang mementingkan kemudahan dan kepraktisan, oleh karena itu masyarakat mulai tertarik pada pembelian produk pertanian secara online. Penelitian ini bertujuan menganalisis karakteristik konsumen, proses keputusan pembelian produk pertanian secara online serta faktor-faktor yang memengaruhi keputusan pembelian produk pertanian secara online di Agripedia. Penelitian ini menggunakan metode analisis deskriptif dan analisis faktor dengan data 71 responden. Analisis deskriptif untuk menggambarkan karakteristik konsumen dan proses keputusan pembelian. Analisis faktor digunakan untuk menganalisis faktor-faktor yang memengaruhi keputusan pembelian produk pertanian secara online. Penelitian ini menghasilkan tiga faktor baru yang memengaruhi keputusan pembelian produk pertanian secara online di Agripedia yaitu faktor fisik dan interaksi sosial, faktor perbedaan individu dan lingkungan, serta faktor daya tarik.
Keyword: analisis deskriptif, analisis faktor, e-commerce, produk pertanian

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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