Judul: . Efektivitas Website Sebagai Media Promosi Agrowisata Gunung Mas, Bogor, Jawa Barat
Abstrak: Website merupakan salah satu media promosi yang digunakan oleh pihak agrowisata Gunung Mas dalam mempromosikan usaha wisatanya. Tujuan penelitian ini ialah menganalisis efektivitas website dalam mempromosikan agrowisata Gunung Mas dan menganalisis faktor-faktor yang berhubungan dengan efektivitas promosi dilihat dari tahapan attention, interest, desire, dan action (AIDA). Penelitian ini menggunakan metode survei dengan menggunakan kuesioner online dan didukung dengan wawancara dengan stakeholder agrowisata Gunung Mas beserta beberapa responden. Responden berjumlah 72 orang yaitu pengunjung website yang telah bersedia mengisi kueisoner online. Hasil penelitian menunjukkan website efektif dalam menstilmusi perhatian (attention) dan meningkatkan ketertarikan (interest) responden. Website kurang efektif dalam memunculkan keinginan (desire) hingga mendorong responden untuk mengunjungi agrowisata Gunung Mas (action). Faktor yang berhubungan dengan efektivitas promosi melalui tahapan attention, interest, desire adalah kelengkapan dan kejelasan informasi
Keyword: efektifitas, promosi, website

Judul: Efektivitas Website sebagai Media Komunikasi Pemasaran Kampoeng Wisata Bisnis Tegalwaru, Ciampea, Bogor, Jawa Barat
Abstrak: Marketing communication media is a channel which used to deliver a marketing communication message. The objective of this research is to analyze the effectiveness of a website as a communication media along with all of the factors which influence it. Kampoeng Wisata Bisnis Tegalwaru, Ciampea Sub-district, Bogor Regency, West Java Province becomes an agrotourism unit that being researched. Kampoeng Wisata Bisnis Tegalwaru is a village area which developed agrees with inhabitant small and medium-sized enterprises potentiality. All of inhabitant small and medium-sized enterprises in Tegalwaruare intended to increase the economic level of society by providing a tourism and training program. The result of this research shows that the characteristic of Kampoeng Wisata Bisnis Tegalwaru visitor and website have a big impact on determining the frequency and the intensity of Kampoeng Wisata Bisnis Tegalwaru visitor accessing website through internet. Visitor characteristic, website characteristic, and visitor exposed level have an impact to cognitive and conative aspect.
Keyword: agrotourism, marketing communication media, effectiveness

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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