Judul: Analisis Strategi Pemasaran pada Media Publishing, Marketing and Sales, Regional 2, PT. Gramedia Printing
Abstrak: Printing and Publishing Industies are an important and strategic industry in a country. One company that is engaged in printing services is PT. Gramedia Printing (PT.GP). Publishing Media at PT.GP got a challenge from digital era with the emergence of E-Paper and E-Magazine with a variety of advantages. Digital media more efisien because it don’t need printing cost, paper cost, storage, and distribution that make the offer price to consumen is cheaper than printing media. It makes printing and piblishing industries must have a good marketing strategy to be able to compete in digital era. In digital era include shift in consumer interest from printing media to digital media. Industry must can keep the old customers and get the new customers, this problem need an effective marketing strategic to be able to make it happen. Focus on this research is : (1) Identify and analyze internal and external factors that most influence the marketing strategyMedia Publishing, Marketing and Sales Regional 2 PT. Gramedia Printing (MP, MSR2 PT. GP, Jakarta). (2) Recommend alternative formulation of marketing strategy forMP, MSR2 PT. GP Jakartain the face of competition. (3) Analyzing an effective alternative selection strategy by using AHP method(Analytical Hierarchy Process)bagi MP, MSR2 PT. GP Jakarta. Information obtained from the primary data interviews and questionnaires. While the secondary data obtained from the company's disclosure documents, books, thesis, and information from the internet.Purposive sampling techniques used in data retrieval for analysis questionnaireIFE, EFE, SWOT dan AHP. Because the opinion of respondents expected an individual who understands the problems of marketing printingMP, MSR2 PT. GP, Jakarta who handles external magazines and tabloids. Results of research conducted for the analysis of internal and external factors are: good production quality results (Strength 0,475). Terms of payment is very tight (Weakness 0,193). Handling of creative advertising for third party media depends (Weakness 0,193). Growth of many communities in a society that requires print media (Opportunity 0,270). Supreme Court decisions related to the provision of outsourcing arrangements, which refers to Article 66 of Law 13 of 2003 (Thread 0,428 ). IE obtained from the analysis of total weighted scores of IFE and EFE analysis respectively 2,901 and 2,915. Regional publisher Media marketing positions 2 PT. GP is in cell V, the Hold and Maintain. The results of the SWOT analysis is conducted, there were 7 alternative strategies: (1) Increase the intensive marketing by promoting good quality results for acquisition prospects in the market of new communities (SO), (2) Investment creative engine advertising and increase sales force to handle demand for creative advertising (WO), (3) socialization to customers and prospective customers that the term of payment is a new system and procedures with promising benefits in kind (WO), (4) Maintaining brand awareness as a credible company with quality and satisfactory service and has certified UGRA (specifically ISO certification quality printing) (ST), (5) Termination of production portion for employees whose performance is not in accordance with company standards (ST), (6) Partnering with a company that provides management services finishing printing products (ST), (7) Delegation of authority to be fast and flexible decision making
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Judul: Performance Assessment and Business Perspectives Garment (Case Study at Jaya Printing Garment, Jakarta)
Abstrak: The economic crisis that occurred in late 2007 caused by the subprime mortgage crisis that occurred in America, impact on industry in Indonesia. One of the industries that experienced heavy pressure is textiles and textile products. Jaya Printing Garment Company, Jakarta as one of the companies engaged in the apparel, survived until the present. Armed with the experience of 1997, these companies continue to produce to meet the needs of the domestic market and business development, by selling apparel products imported from China. The purpose of this study were (1) Identify, analyze and evaluate the position and the company's current condition, (2) Know the company's financial performance, and (3) Identify the developments, enterprise, and develop appropriate of marketing strategies in winning the business competition. This study uses descriptive and analytical methods that are case studies. Processing and data analysis using the method of calculation of financial ratios, such as liquidity ratios, leverage, coverage, activity and profitability ratios. To formulate strategies for using the matrix IFE, EFE, IE, and SWOT. The results of the identification of factors internal strategy, labor-owned company is a major strength and its main weakness is the promotion and sales force, value obtained for 2.889 IFE and EFE values of 2.511, where the position of the company lies in the cell V. Market penetration and product development is an alternative strategy that can be applied. Demonstrate the company's financial performance, Liquidity Ratio - CR of 9.26x and 4.2x for QR indicate company's current debt can still covered by current assets. While the EBITDA Coverage Ratio/Debt amounting to 117.36%, decreased due to the increased HPP. Profitability ratio decreased to 7.19% due to increased HPP so companies have to lower profit margins in order to compete, this is reflected in the decline in the company to 9.87% ROE. Sales growth rose to Rp 1.75% due to increased demand from existing customers. Overall financial condition of the company in 2010 showed a positive value. SWOT Analysis Results for Garment Printing Jaya obtained alternative that can be applied, a combination of (a) The S-O Strategy, namely Maintain relationships with customers and suppliers, maintain product quality, (b) W-O Strategies: Maximizing the capacity of their existing production, increase in promotional activities (c) S-T Strategy: Increase creativity in creating new product designs, Providing competitive rates, (d) W-T Strategies Provides ease of payment for customers who have good payment history.
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Judul: Karakteristik Anatomi Skelet Kepala Buaya senyulong (Tomistoma schlegelii).
Abstrak: Buaya sepit atau senyulong (Tomistoma schlegelii) merupakan jenis buaya asli Indonesia yang berhabitat di sungai-sungai Sumatera, Kalimantan, dan juga pedalaman Sulawesi. Salah satu ciri khas buaya senyulong adalah bentuk moncong yang runcing dan sempit, namun hingga saat ini informasi mengenai struktur skelet kepala buaya senyulong sangat terbatas. Penelitian ini bertujuan untuk mempelajari karakteristik anatomi skelet kepala buaya senyulong yang dikatikan dengan fungsi dan perilakunya. Penelitian dilakukan secara eksploratif dengan melakukan pengamatan, pencatatan, dan pengambilan gambar dari skelet kepala buaya senyulong. Skelet kepala berukuran panjang 70 cm, lebar 29 cm, dan tingggi 17 cm dengan permukaan kasar pada os nasale, os frontale, os maxilla, os mandibula, os lacrimale, os jugale. Jumlah gigi pada buaya ini sebanyak 78 buah, terdiri dari 4 buah gigi premaxila, 16 buah gigi maxila, dan 19 buah gigi mandibula. Pada regio orbitalis ditemukan dua pasang fenestrae temporales yang berkembang baik. Fenestra supratemporale merupakan lubang oval yang membentang di sepanjang os parietale. Fenestra infratemporale berbentuk segitiga dan dibatasi oleh os squamosum, os postorbitale, os jugulare, dan os quadratum. Os mandibula hewan ini mempunyai symphysis mandibularis yang panjang yaitu garis yang melintang di corpus mandibulae. Secara fungsional ukuran symphysis mandibularis berkaitan dengan adaptasi hewan terhadap diet makan.
Keyword: kepala, moncong, Tomistoma schlegelii