Judul: Comparative Analysis of Sales Promotion and E-WOM of  Fashion Products in Marketplaces on Buying Interest during the COVID-19 Period
Abstrak: Pandemi COVID-19 di Indonesia menyebabkan pola perilaku konsumen masyarakat berubah sehingga harus menyesuaikan dengan situasi dan kondisi. Segala kegiatan yang biasanya dilakukan di luar rumah harus diminimalisir oleh masyarakat. Tokopedia dan Shopee merupakan suatu marketplace yang sedang berkembang dan paling banyak digunakan oleh masyarakat Indonesia. Penelitian ini memiliki tujuan untuk mengetahui pengaruh promosi penjualan dan E-WOM terhadap minat beli produk fashion selama masa pandemi COVID-19. Penelitian dilakukan di Provinsi Sumatera Barat pada bulan Januari – Juni 2022. Jumlah sampel penelitian ini sebanyak 130 sampel dengan menggunakan metode purposive sampling. Metode yang digunakan ialah analisis deskriptif dan SEM-PLS. Hasil penelitian ini menunjukan bahwa pada marketplace Shopee dan Tokopedia promosi penjualan tidak berpengaruh, sedangkan E-WOM berpengaruh nyata positif terhadap minat beli produk fashion, The COVID-19 pandemic in Indonesia has caused people's consumer behavior patterns to change so they have to adapt to situations and conditions. All activities that are usually carried out outside the home must be minimized by the community. Tokopedia and Shopee are a growing marketplace and are most widely used by the people of Indonesia. This study aims to determine the effect of sales promotion and E WOM on interest in buying fashion products during the COVID-19 pandemic. The study was conducted in West Sumatra Province in January – June 2022. The number of samples in this study was 130 samples using the purposive sampling method. The method used is descriptive analysis and SEM-PLS. The results of this study indicate that the Shopee and Tokopedia sales promotions have no effect,while E-WOM marketplaces have a significant positive effect on buying interest in fashion products
Keyword: E-WOM, minat beli, produk fashion, promosi penjualan

Judul: The Effect of Online Consumer Review and Rating  on Purchase Intention of Health Products on Shopee E-Marketplace During the  Covid-19 Pandemic in Jabodetabek
Abstrak: Pandemi COVID-19 menyebabkan peningkatan pembelian produk-produk kesehatan seperti masker, handsanitizer, obat-obatan dan lain-lain. Shopee merupakan salah satu e-marketplace yang sedang berkembang di Indonesia dan menyediakan fitur online consumer review dan rating pada platformnya. Penelitian ini bertujuan untuk menganalisis pengaruh online consumer review dan rating terhadap minat beli produk kesehatan pada e-marketplace Shopee selama masa pandemi COVID-19 di Jabodetabek. Penarikan sampel dilakukan dengan teknik purposive sampling. Metode yang digunakan dalam penelitian ini adalah analisis deskriptif dan SEM-PLS. Hasil analisis menunjukkan variabel online consumer review dan rating berpengaruh positif dan signifikan terhadap minat beli produk kesehatan dengan variabel rating memiliki pengaruh lebih dominan., COVID-19 pandemic led to an increase in purchases of health products such as masks, handsanitizers, medicines and others. Shopee is one of the growing online marketplaces in Indonesia that provides online consumer review and rating features on its. This study aimed to analyze the effect of online consumer review and rating on purchase intention of health products on shopee online marketplace during the COVID-19 pandemic. The sampling method used in this study was purposive sampling technique. The method used in this research was descriptive analysis and SEM-PLS. The results of the analysis show that online consumer review and rating variables have a positive and significant effect on purchase intention in health products with the rating variable as the dominant influence.
Keyword: Health Products, Online Consumer Review, Purchase Intention, Rating, Shopee

Judul: Embriogenesis ikan buta (Astyanax fasciatus)
Abstrak: Ikan buta Astyanax fasciatus adalah spesies ikan unik dari famili Characidae yang menempati perairan dalam gua di Wilayah La Cueva Chica-San Luis Potasi-Mexico. Ikan ini memiliki mata yang tereduksi (Blind Cavefish) dan warna kulit merah muda, pucat serta mengkilap.
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