Judul: Design Social Media Marketing Strategy and Distribution Channels for Ginger Latte Ready to Drink at PT FITS MANDIRI
Abstrak: Ginger Latte merupakan inovasi minuman herbal berbasis bahan alami yaitu jahe dan gula aren dengan tambahan krimer nabati. PT Fits Mandiri sebagai perusahaan yang bergerak pada bidang pengembangan produk sehat berencana untuk memproduksi dan memasarkan produk Ginger Latte secara luas. Penelitian ini bertujuan untuk mengidentifikasi permasalahan terkait pemasaran dan distribusi produk Ginger Latte dan membuat rekomendasi strategi pemasaran dan saluran distribusi produk Ginger Latte setelah produk dikembangkan pada skala UMKM. Pendekatan penelitian dilakukan menggunakan metode Social Media Marketing dengan Marketing Mix 4C berdasarkan data yang diperoleh melalui wawancara, studi literatur, dan penyebaran kuesioner. Hasil penelitian ditunjukkan dengan konsep strategi pemasaran dan saluran distribusi yang divalidasi dengan uji coba penerimaan responden dan verifikasi oleh mitra. Berdasarkan hasil verifikasi, rekomendasi strategi pemasaran menggunakan social media marketing dan saluran distribusi secara langsung dan tidak langsung karena dinilai mudah digunakan dan sesuai dengan kebutuhan mitra. Pemasaran yang dilakukan di sosial media juga dapat diterima dengan baik oleh responden dan saluran distribusi yang digunakan dapat memudahkan mitra dalam memasarkan produknya dan memudahkan konsumen dalam mendapatkan produk., Ginger Latte is an innovative herbal drink based on natural ingredients, namely ginger and palm sugar with the addition of vegetable creamer. PT Fits Mandiri as a company engaged in the development of healthy products plans to produce and market Ginger Latte products widely. This study aims to identify problems related to the marketing and distribution of Ginger Latte products and make recommendations for marketing strategies and distribution channels for Ginger Latte products after the product is developed on the UMKM scale. The research approach was carried out using the Social Media Marketing method with Marketing Mix 4C based on data obtained through interviews, literature studies, and distributing questionnaires. The results of the study are shown by the concept of marketing strategy and distribution channels which are validated by testing the acceptance of respondents and verification by partners. Based on the verification results, marketing strategy recommendations using social media marketing and distribution channels directly and indirectly because it is considered easy to use and in accordance with the needs of partners. Marketing carried out on social media can also be well received by respondents and the distribution channels used can make it easier for partners to market their products and make it easier for consumers to get products.
Keyword: Ginger Latte, ready to drink, saluran distribusi, social media marketing, Usaha mikro kecil menengah

Judul: Process Design of Ginger Latte Ready to Drink in PT Fits Mandiri
Abstrak: Perkembangan industri minuman dalam beberapa tahun terakhir menunjukkan tren positif, salah satunya yaitu industri minuman herbal. Ginger latte merupakan salah satu produk inovasi dari PT Fits Mandiri yang berbahan dasar jahe, krimer, dan gula aren. Produk ini memiliki karakteristik total padatan terlarut 14,5, pH 6,23, viskositas 5,75 cP, dan densitas 1092 kg/m3. Namun, dalam pengembangan inovasi ini ditemukan permasalahan. Tujuan dari penelitian ini yaitu menentukan standarisasi proses dan juga spesifikasi bahan baku. Penentuan standarisasi proses produksi dilakukan dengan menghitung kecukupan panas dan pembuatan desain proses. Terdapat dua altenatif proses yang ditawarkan yaitu teknologi UHT-Hot filling dan juga retort. Proses dengan teknologi UHT - Hot fill dapat dilanjutkan jika produk lolos challenge test sedangkan proses dengan teknologi retort dapat langsung diterapkan tanpa melalui uji lainnya. Berdasarkan diskusi dengan mitra, teknologi proses yang dipilih yaitu menggunakan retort. Spesifikasi bahan baku ditentukan dengan cara diskusi bersama mitra dan juga studi literatur. Spesifikasi bahan baku yang ditentukan yang meliputi air dengan kualitas air minum, gula aren dengan titik kritis lolos saringan 200 mesh, krimer nabati yang mengandung lemak 35%, dan ekstrak jahe cair dengan brix 6o. Hasil uji coba ekstraksi jahe menghasilkan rendemen ekstrak jahe sebanyak 50% dengan brix 6o dan jumlah mikroba 4x103., The development of the beverage industry has shown a positive trend nowadays, one of those is the herbal drink industry. Ginger latte is an innovative product from PT Fits Mandiri which is made from ginger, creamer, and palm sugar. This product has the characteristics of total dissolved solids 14.5, pH 6.23, viscosity 5.75 cP, and density 1092 kg/m3. However, in the development of this innovation, problems were found. The purpose of this research is to determine the standardization of the process and the specifications of raw materials. Determination of the standardization of the production process is carried out by calculating the adequacy of heat and making process designs. There are two alternative processes offered, UHT-Hot filling technology and retort. The process with UHT - Hot fill technology can be continued if the product passes the challenge test, while the process with retort technology can be applied directly without going through other tests. Based on discussions with the stakeholder, the selected process technology is using retort. Specifications of raw materials are determined by discussions with stakeholders and the study of the literature. The specified raw material specifications are drinking water, palm sugar with a critical point passing through a 200 mesh filter, vegetable creamer containing 35% fat, and liquid ginger extract with 6o Brix. The trial of ginger extraction resulted in a 50% yield of ginger extract with Brix 6o and total microbes 4x103.
Keyword: ginger extract, hot filling, retort, UHT

Judul: Penentuan Nilai Eigen dan Vektor Eigen dari Matriks Tridiagonal 2-Toeplitz dengan Pendekatan Polinomial Chebyshev
Abstrak: The eigenvalues and eigenvectors of a matrix can be determined by finding its characteristic polynomials. The characteristic polynomials of a tridiagonal 2-Toeplitz matrix is shown to be closely connected to polynomials which satisfy the Chebyshev recurrence relationship. If the order of the matrix is odd, then the eigenvalues are found explicitly in terms of the Chebyshev zeros and the eigenvectors are found in terms of the polynomials satisfying the recurrence relationship. For even ordered matrices, the situation is more complicated. The problem in these cases is that although the Chebyshev recurrence formula is still applied, its initial values are not generating Chebyshev polynomials
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