Judul: The Influence of Lifestyle and Product  Knowledge towards Consumer Satisfaction in Purchasing Skincare during Flash  Sale in E-Commerce
Abstrak: Perkembangan teknologi memengaruhi perilaku konsumen, salah satunya yaitu perubahan belanja offline menuju online. Flash sale merupakan promosi yang sering digunakan penjual untuk meningkatkan penjualan produk. Skincare menjadi salah satu produk yang digemari konsumen yang dibeli secara online di e-commerce. Tujuan penelitian ini adalah menganalisis kepuasan konsumen pembelian skincare saat flash sale di e-commerce yang dipengaruhi gaya hidup dan pengetahuan produk. Desain penelitian adalah desain eksplanatori dan teknik purposive sampling dengan jumlah contoh sebanyak 183 orang. Data diolah menggunakan program Microsoft Excel 2016, Statistical Program for Social Sciences (SPSS) 25 dan SMART-PLS 3.0. Hasil uji hubungan menunjukkan bahwa jenis kelamin berhubungan dengan pengetahuan produk. Frekuensi pembelian berhubungan dengan gaya hidup dan pengetahuan, serta jenis skincare berhubungan dengan pengetahuan produk. Hasil uji pengaruh SEM menunjukkan terdapat pengaruh signifikan gaya hidup terhadap pengetahuan produk dan kepuasan konsumen. Pengetahuan produk tidak berpengaruh terhadap kepuasan konsumen pembelian skincare saat flash sale., Technological developments affect consumer behavior, one of which is the change from offline to online shopping. Flash sale is a promotion that is often used by sellers to increase product sales. Skincare is one of the products favored by consumers who are purchased online in e-commerce. The purpose of this study is to analyze consumer satisfaction in purchasing skincare during flash sales in e- commerce which is influenced by lifestyle and product knowledge. The research design is an explanatory design and purposive sampling technique with a sample size of 183 people. Data were analyzed using the Microsoft Excel 2016 program, Statistical Program for Social Sciences (SPSS) 25 and SMART-PLS 3.0. The relationship test results show that gender is related to product knowledge. Frequency of purchase is related to lifestyle and knowledge, and type of skincare is related to product knowledge. The SEM effect test results show that there is a significant effect of lifestyle on product knowledge and customer satisfaction. Product knowledge has no effect on consumer satisfaction when purchasing skincare during flash sales.
Keyword: customer satisfaction, flash sale, lifestyle, product knowledge

Judul: Pengaruh Brand Awareness, Brand Association, Perceived Quality, dan Brand Loyalty terhadap Purchase Intention Produk Skincare
Abstrak: Percepatan ekspansi pasar di industri perawatan kulit (skincare) membuat pemasar dihadapkan dengan salah satu kondisi bagaimana mendorong minat beli konsumen untuk meningkatkan penjualan produk perawatan kulit (skincare). Salah satu upaya untuk mendorong minat beli konsumen yaitu dengan meningkatkan kekuatan merek atau brand equity dari suatu produk. Tujuan dari penelitian ini yaitu menganalisis pengaruh brand awareness, brand association, perceived quality, dan brand loyalty terhahap purchase intention produk skincare. Data yang didapatkan pada penelitian ini adalah data primer (kuesioner) dengan jumlah responden sebanyak 257 orang dan data sekunder (studi literatur) seperti jurnal, buku, dan artikel terkait. Metode yang digunakan dalam penelitian ini adalah analisis deskriptif dan Structural Equation Modelling-Partial Least Score (SEM-PLS). Penelitian ini menjelaskan bahwa brand association dan brand loyalty memiliki pengaruh yang positif dan signifikan terhadap purchase intention. Sedangkan brand awareness dan perceived quality memiliki pengaruh positif namun tidak signifikan terhadap purchase intention., The acceleration of market expansion in skincare industry made marketers faced with the conditions of how to encourage consumer buying interest to increase sales of skincare products. One of the efforts to encourage consumer buying interest is by increasing the brand equity of a product. The purpose of this study is to analyze the effect of brand awareness, brand association, perceived quality, and brand loyalty on purchase intention of skincare products. The data obtained in this study are primary data (questionnaires) with total of 257 respondents and secondary data (literature studies) such as journals, books, and related articltes. The method used in this research is descriptive analysis and Structural Equation Modelling-Partial Least Score (SEM-PLS). The results explained that brand association and brand loyalty have a positive and significant influence on purchase intention. At the same time, brand awareness and perceived quality variables have a positive but not significant effect on purchase intention.
Keyword: brand awareness, brand loyalty, brand association, perceived quality, purchase intention, skincare

Judul: Perilaku Reproduksi dan Karakteristik Mikrohabitat tempat Bertelur Burung Gosong (Megapodius reinwardtii Dummont 1823) Di Taman Buru Pulau Moyo
Abstrak: Burung gasang (Megapodius reinwardtii) merupakan jenis burung terestrial yang selalu berpasangan sepanjang hidupnya. Burung ini dilindungi berdasarkan SK Menteri Kehutanan No. 882/Kpts-II/1992 tanggal 28 September 1992. Penyebaran satwa ini hanya terbatas di wilayah Indonesia bagian timur.
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