Judul: Pengaruh Bauran Pemasaran Terhadap Minat Beli Ulang Melalui Kepuasan Konsumen Susu Hilo School Di Bogor
Abstrak: PT Nutrifood Indonesia ingin memposisikan susu hilo school sebagai top brand susu berkalsium tinggi untuk anak. Oleh karena itu penelitian ini bertujuan untuk mengidentifikasi karakteristik dan proses keputusan pembelian, menganalisis pengaruh bauran pemasaran terhadap minat beli ulang melalui kepuasan konsumen susu hilo school di Bogor, menganalisis tingkat kepuasan konsumen, dan menganalisis implikasi manajerial dari hasil evaluasi bauran pemasaran. Metode analisis yang digunakan pada penelitian ini adalah Structural Equation Model (SEM) yang berfungsi untuk mengukur signifikansi dan keeratan hubungan antar variabel eksogen dengan variabel endogennya. Hasil penelitian menunjukkan bahwa seluruh bauran pemasaran 4P berpengaruh signifikan terhadap kepuasan konsumen pada taraf nyata 5 persen. Kepuasan konsumen juga berpengaruh signifikan terhadap minat beli ulang. Bauran produk merupakan variabel laten yang paling berpengaruh terhadap kepuasan konsumen. Berdasarkan tingkat kepuasan, dapat disimpulkan bahwa konsumen merasa puas terhadap kinerja bauran pemasaran dan memiliki minat untuk dapat membeli kembali susu hilo school. Berdasarkan pada implikasi manajerial, perusahaan tetap mempertahankan bahkan meningkatkan kinerja dari variabel indikator yang memiliki kontribusi terbesar sekaligus memiliki nilai kepuasan konsumen yang tinggi atau meningkatkan kinerja pada variabel indikator yang memiliki tingkat kepuasan rendah namun kontribusinya tinggi.
Keyword: high calcium milk, marketing mix, re-purchase intention, satisfaction structural equation model

Judul: Analisis Pengaruh Bauran Pemasaran Terhadap Kepuasan dan Loyalitas Konsumen Ultramilk Di Kota Bogor
Abstrak: Consumption of liquid milk in the city of Bogor has increased every years and provide lucrative business opportunities for milk producers. Ultramilk is one of the liquid milk products in packaging that is currently positioned as market leader. To become a market leader like Ultramilk, certainly needed a better and different marketing mix attributes from the competitors. Therefore, this study wants to know what kind of marketing mix attributes which gives the advantage of Ultramilk to affect customer satisfaction and loyalty. The processing of data analysis using a Structural Equation Model – Partial Least Square (SEM-PLS) method with SmartPLS 2.0 software. The results of studies using PLS can be concluded that only the product and price has a positive effect on customer satisfaction. Product, price, and place has a positive effect on customer loyalty. Satisfaction has a positive effect on customer loyalty.
Keyword: Ultramilk, satisfaction, partial least square, marketing mix, loyalty

Judul: Distribution and Diversity of Ectoparasite Mites on Geckos in Indonesia
Abstrak: Data on the diversity and dispersal of parasitic mites on house geckos in Indonesia are very scarce. In this work, the distribution and diversity of mites living on three species of house geckos, namely Cosymbotus platyurus, Hemidactylus frenatus, and H. garnotii collected throughout Indonesia, has been elaborated. Geckos and mites were captured and immediately preserved in 70% ethanol. Whole mount of the mites was prepared by clearing in lactophenol followed by mounting on polyvinyl lactophenol solutions. The SEM preparation was conducted to examine the detail morphological characters of the mites. The results showed that among 448 individuals of geckos, 221 geckos were infected by Geckobia mites. Prevalences of C. platyurus, H. frenatus, and H. garnotii infested by mites were 14.8%, 50.69%, and 79.6%, respectively. Three different spesies of Geckobia (G1, G2, and G3) could be differentiated; and based on similarities of their morphological characters to ones described in published literatures, Geckobia G2 is Geckobia glebosum and Geckobia G3 is Geckobia bataviensis while G1 could not be identified to the species level. The highest mean intensity of Geckobia G1 infestation was found on H. garnotii (I=7.0), G. glebosum infestation on H. frenatus (I=3.5), and G. bataviensis infestation on H. garnotii (I=11.8). In general, C. platyurus was infested by the least number of mites. Geckobia G1 were found living on the skin folds on the claws, G. glebosum were found mainly on the body and thigh, and G. bataviensis were found on almost all parts of the host’s body. Geckobia mites are distributed randomly throughout Indonesian Archipelago, following the pattern of distribution of their hosts. So it is concluded that Geckobia G1, G. glebosum, and G. bataviensis are sympatric.
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