Judul: Evaluation system of rattan chair design element using kansei engineering
Abstrak: In product design development, it is very important for manufacturers to find out what the customer wants from the product. Kansei engineering as a product development technology can translate consumers Kansei (total feeling and emotion) into product design element. The purpose of this study was to develop an evaluation system of rattan chair design element using Kansei Engineering with rattan dining chair was used as the research object. Kansei words which represent feeling and emotion of consumers, i.e. beautiful, unique, innovative, comfortable, natural, modern, sturdy and simple were collected in this study. The words were grouped into four factors i.e. aesthetics, function, material and construction. Kansei engineering, analytical hierarchy process, association rules and quality function deployment were used to build evaluation system. For the evaluation, a rattan chair was divided into five design elements, i.e. backrest, seat, armrest, legs and rattan woven of the dining chair. Analytical hierarchy process with pair-wise comparison method was used to identify customers Kansei. The results showed that for backrest and base design of the rattan chair, the most influential customers Kansei factor was the construction. For the seat design of the rattan chair, most influential customers Kansei factor was function, while aesthetics was the most influential customers Kansei for the armrest and woven design of the rattan chair. Association rules were used to mine the rules that connecting Kansei words with the design elements of the rattan chair. These rules were transferred to build a house of quality in quality function deployment. It could be concluded from the quality function deployment that priority of customers Kansei words were sturdy, comfortable, and unique, meanwhile the priority of design elements of a rattan chair based on those words were curved armrest design, design of legs covered with woven and semicircular seat design of rattan chair.
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Judul: An Affective Design of E-commerce Website Content for SMEs Product Marketing Using Kansei Engineering Approach
Abstrak: Nowadays, e-commerce is known to the public as an excellent tool for online product promotion. Retailers and manufacturers can easily share their product information. E-commerce websites to promote Small and Medium Enterprises (SMEs) products have developed in Indonesia, for example, I-Shop NTB, Rumah Belanja Denpasar, Sadewa Market, and Banyuwangi Mall. The number of e-commerce that offers similar products makes customers smarter to choose e-commerce that will use. This makes the affective quality of e-commerce more crucial than ever. Customers will prefer e-commerce that can satisfy them emotionally rather than function very well. Kansei Engineering (KE) is a method for translating the feelings of e-commerce users into e-commerce design elements. This study aims to produce a formulation of e-commerce website content design that can meet the affective needs of e-commerce users with a case study of Ponorogo SME products. The results of this study show that the e-commerce website design process system of SMEs consists of three stakeholders, namely marketing officers, product developers, and website designers. The marketing officer is responsible for determining the design concept based on market needs. The product developer is responsible for determining the design elements and model formulations for each concept. Website designers tasked with designing e-commerce prototypes and predicting market acceptance. The results of the Kansei word extraction from e-commerce users using TF-IDF and PCA produced two concept designs namely "Sophisticated" and "Affordable". Identification of design elements produces 16 relevant design elements: color and background style, page style, menu category style, dominant color, dominant item, text font size and color, picture size, product presentation feature, seller and product information, product display, visual techniques, product page presentation mode and product list information page format. But there are only ten elements analyzed using QTT-1 including six website design elements and 4 product presentation design elements. The QTT-1 analysis results were a "Sophisticated" website and "Affordable" product presentation as the best design concept for the Ponorogo SMEs e-commerce website. Where both of these designsare distinguished by looking at the background style (X2), the dominant color of the page (X5), the size of the image (X9) and the product presentation feature (X10). These four elements are used to predict customer acceptance of the I-Shop Ponorogo affective design using Fisher's exact test to determine the effect of design elements and user purchase decisions. Evaluation of the results of customer purchase decisions shows that two design elements influence customer purchase decisions, namely the dominant color page and image size.
Keyword: affective design, e-commerce website, SMEs product marketing, kansei engineering

Judul: Cara Pencagahan Terhadap Anzootik Bovine Leukosis
Abstrak: Bovine Leukosis atau Inzootik Bovine Leukosis (EBL) adalah suatu penyakit tumor darah pada sapi yang disebab- kan oleh virus yang dikenal dengan BLV, dan merupakan neo- plasma ganas yang bersifat progresif dan fatal.. BLV ada- lah virus golongan oncorna, bertipe C dan termasuk famili retroviridae. Virion berbentuk spherical, memiliki selu- bung dan berasam inti RNA. Virus bersifat leukomogenik sehingga menimbulkan leukosis. Tumor terjadi oleh kare- na ada rangsangan dari agen pada jaringan system limfore- tikuler, sehingga sel-sel tersebut mengalami pertumbuhan ganda, yang menyebabkan jumlah sel limfosit meningkat da- lam sirkulasi darah dan terjadi akumulasi sel-sel limfosit di berbagai macam organ. Penyakit telan tersebar di seluruh dunia dengan ang- ka kejadian bervariasi untuk masing-masing negara dan ber- kisar antara 4 - 24,3%. Kerugian akibat EBL adalah disam- ping hewan yang semakin kurus juga kehilangan kesempatan untuk eksport karena salah satu syarat dari negara pengim- port adalah baik sapi maupun semennya harus negatip terha- dap EBL dengan test serologis. Serta kerugian yang lebih penting lagi adalah BLV yang bersifat immunosuppresant, sehingga menurunnya daya tahan tubuh terhadap penyakit lainnya. Di Indonesia mengingat masi kurangnya sarana untuk penyelidikan terhalap EBI, maka sampai saat ini secara resmi belum pernah dilaporkan alanya penyakit 3BL ini. Berhubung negara telah banyak mendatangkan sapi dari luar negeri termasuk dari negara-negara tertular, maka kemung- kinan adanya EBL ini adalah besar. Semua bangsa sapi adalah peka terhadap BLV, dan umum- nya EBL terjadi pada hewan yang berumur 2 tahun lebih. Masa inkubasi dari penyakit berlangsung 2 - 5 tahun. Pe- nularan penyakit terjadi baik secara vertikal maupun se cara horizontal. Untuk mendiagnosa dari penyakit, tidak hanya cukup dari gejala kilinik saja tapi perlu juga dilakukan peme- riksaan hematologi, pemeriksaan serologis, isolasi Tirus dan pemeriksaan histopatologi dan patologi anatomi bagi hewan yang telah mati, karena bervariasinya gejala klinik yang terlinat…dst
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