Judul: Sistem informasi pemasaran berbasis web dengan pendekatan metode CRM (studi kasus: PT. Liza Herbal International)
Abstrak: Pelanggan merupakan salah satu pihak yang menentukan keberhasilan perusahaan. Saat ini banyak perusahaan yang berusaha meningkatkan keuntungan dengan membangun loyalitas pelanggan dan menjalin hubungan dengan pelanggan. Customer Relationship Management (CRM) berkembang karena adanya tuntutan dalam menjalin hubungan dengan pelanggan dan memberikan pelayanan yang memuaskan untuk pelanggan. Penggunaan teknologi sebagai sarana untuk menjalin hubungan dengan pelanggan berperan dalam mengatasi tuntutan pelanggan yang semakin tinggi terhadap kualitas produk dan pelayaran. Untuk menjalin hubungan dengan pelanggan, perusahaan dapat mengembangkan suatu web dengan pendekatan metode CRM.
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Judul: Strategi Pemasaran Customer Relationship Management (CRM) untuk Meningkatkan Loyalitas Pelanggan UD Mutiara Tani
Abstrak: UD Mutiara Tani berada di Kota Padangsidimpuan. Di tengah persaingan bisnis yang semakin ketat, UD Mutiara Tani memerlukan strategi untuk mempertahankan usahanya yaitu dengan menerapkan strategi CRM untuk meningkatkan loyalitas pelanggan dan meningkatkan penjualan. Tujuan dari penelitian ini adalah mendeskripsikan loyalitas pelanggan yang telah dibangun oleh UD Mutiara Tani, mengidentifikasi pengaruh strategi CRM terhadap loyalitas pelanggan, dan merumuskan strategi pemasaran bagi UD Mutiara Tani dengan pendekatan CRM. Penelitian ini menggunakan metode analisis deskriptif, analisis regresi linear berganda, dan metode Analytical Hierarchy Process. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh antara faktor-faktor CRM terhadap faktor-faktor loyalitas pelanggan UD Mutiara Tani sehingga UD Mutiara Tani dapat mengimplementasikan strategi CRM berikut untuk meningkatkan loyalitas pelanggan: (1) melakukan customer profiling untuk mendapatkan database pelanggan, (2) berkolaborasi dengan dinas pertanian daerah atau kelompok tani setempat, (3) meningkatkan kinerja dan kualitas pelayanan, (4) membuat program “ajak teman”, (5) memberikan free gift atau diskon produk dengan menetapkan minimal pembelanjaan dan (6) membuat program “membership”.
Keyword: customer relationship management, loyalitas pelanggan, strategi, customer loyalty, strategy

Judul: Biology and ecology of the buffalo fly, haematobia exigua de meijere (diptera:muscidae)
Abstrak: The life history of the buffalo fly was observed at room temperature of 27°-29.5°C and at a relative humidity of 48-68 percent. The eggs hatched after 17-22 hours, with an average of 18 hours. First instar larvae measured 1.25 + 0.16 mm long and 0.27 + 0.037 mm wide. reach the second larval stage. It took 6-12 hours to the second instar larvae measured 2.676 +0.187 mm long and 0.353 +0.028 mm wide. The second instar took about 12-24 hours to reach the third larval stage. The third instar measured 6.833 + 0.189 mm long and 0.919 + 0.051 mm wide. It took about 2-3 days for the third instar to become pupae. Duration of the pupal stage was about 5-7 days before the adults emerged. Under laboratory condition, the buffalo fly completed its life cycle in 9.5 to 10.5 days, whereas under field condition it took 9-14 days with an average of 10.5 days. The growth ratio which was based on the measurements of the cephalo-pharyngeal skeleton of each instar was 1.797. The preoviposition period was 8-12 days and mating usually occurred on the 6th or 7th day. The longevity of the male was 29 days, whereas it was 32 days in the female. The range of egg production under laboratory condition was between 20-139 per female fly. The belly and hind legs of the carabao were the most preferred habitat either during cloudy and cool dry or shiny and warm day. When the weather was clear and the carabao was in the shade, the flies tended to be more distributed particularly on the shoulder, dewlap, back and horns. The carabaos had relatively fewer Musca sp. and Stomoxys calcitrans than cattle; never the less carabaos had a higher infestation of buffalo fly than cattle. Oviposition occured either during the day or night but the buffalo flies were more active during the night than in the day time. The effect of various lengths of exposure time of manure in relation to the oviposition was profound. observed, the maximum number of the buffalo flies was occurred when the dung was exposed for 30 minutes. With increasing time of exposure the number and variety of insects also increase. It was evident that Sepsidae and psychodidae were the most dominant insects emerging from the dung. The number of buffalo flies also increased with increasing
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