Judul: The Business Development Strategy of Artisan Tea PT SAI, Bogor
Abstrak: PT SAI merupakan perusahaan pengolahan teh artisan bermerek Sila yang berdiri sejak tahun 2018. Teh artisan adalah olahan teh dengan bahan baku teh berkualitas tinggi yang dikombinasikan dengan bahan alami lain yang disebut tisane (bunga, buah, dan rempah). Dalam menjalankan bisnisnya, PT SAI dihadapi oleh beberapa kendala seperti pada bidang keuangan dan bidang sumber daya manusia. Tujuan dari penelitian ini adalah untuk menganalisis lingkungan internal dan eksternal yang memengaruhi bisnis, merumuskan alternatif strategi, dan menentukan prioritas strategi yang dapat diterapkan oleh perusahaan. Alat analisis yang digunakan adalah matriks IFE, matriks EFE, matriks IE, matriks SWOT, dan matriks QSP. PT SAI memiliki kondisi lingkungan internal dan eksternal yang kuat. Analisis alternatif strategi menghasilkan enam alternatif strategi melalui matriks SWOT. Prioritas strategi yang dapat diterapkan oleh perusahaan adalah pemanfaatan teknologi digital untuk melakukan promosi., PT SAI is a Sila brand of artisan tea processing company that was founded in 2018. Artisan tea is a high-quality tea that is produced by combining tea raw materials with another natural ingredient called tisane (flower, fruit, and spices). Nevertheless, PT SAI faces several obstacles in running its business, such as in the finance and human resources sectors. This study aimed to analyze internal and external environments that affect business, formulate the alternative strategies, and determine the priority strategies that could be applied by the company. The analytical tools used IFE matrix, EFE matrix, IE matrix, SWOT matrix, and QSP matrix. PT SAI has strong internal and external environmental conditions. By using SWOT matrix, the analysis of alternative strategies produced six strategies. The priority strategy that could be applied by the companies for the promotion is the utilization of digital technology.
Keyword: matriks QSP, matriks SWOT, olahan teh

Judul: rand Equity Analysis of Sila Tea
Abstrak: Konsumsi teh yang meningkat di Indonesia menunjukkan potensi besar bagi industri teh. Sila Tea untuk tetap kompetitif memerlukan evaluasibrand equity untuk membangun eksistensi merek dan merancang strategi pemasaran yang tepat.Penelitian ini bertujuan mengidentifikasi karakteristik konsumen, menganalisis 4 elemen ekuitas merek Sila Tea dan merancang strategi pemasaran yang tepat untuk memperkuat ekuitas merek. Hasil menunjukkan bahwa konsumen didominasi oleh remaja perempuan kelas menengah ke atas yang menghargai kualitas produk.Meskipun kesadaran merek Sila Tea tinggi, asosiasi merek belum membentuk brand image,persepsi kualitas Sila Tea baik dibenak konsumen. Loyalitas konsumen tinggi tetapi menunjukkan penurunan pada kategorihabitual buyer.Strategi pemasaran yang disarankan melibatkan edukasi konsumen, memperkuat komunitas pecinta teh, serta memaksimalkan media sosial untuk membangunbrand imagedan meningkatkan jumlahtea educator, The increasing tea consumption in Indonesia shows great potential for the tea industry. To remain competitive, Sila Tea requires brand equity evaluation to build brand existence and design appropriate marketing strategies. This research aims to identify consumer characteristics, analyze the 4 elements of Sila Tea brand equity and design appropriate marketing strategies to strengthen brand equity. The results show that consumers are dominated by middle to upper class teenage girls who value product quality. Even though Sila Tea brand awareness is high, brand associations have not yet formed a good brand image of Sila Tea, quality perception in the minds of consumers. Consumer loyalty is high but shows a decline in the habitual buyer category. The suggested marketing strategy involves consumer education, strengthening the tea lover community, and maximizing social media to build brand image and increase the number of tea educators
Keyword: artisan tea, brand equity, habitual buyers, marketing strategy, tea educator

Judul: Approximation of the Median of Poisson Distribution Using the Relation of Poisson-Gamma Distribution
Abstrak: A major drawback of median is that median cannot usually be defined in closed form, even in the cases where their distribution functions are known. This study gives an approximation of the closed form for the median of the Poisson distribution by using the relation of Poisson-Gamma distribution. The approximation uses elementary techniques based on the monotonicity of certain sequences involving tail probabilities of the Poisson distribution and the Central Limit Theorem. Furthermore, a closed form expression for the mean absolute deviation 􀜧|􀜰􀰒 􀵆 􀜯􀝁􀝀􁈺􀜰􀰒􁈻| is also studied. The median is relevant because of the fact that it minimizes the mean absolute deviation of a Poisson random variable (􀜰􀰒􁈻 by considering median as central tendency.
Keyword: