Judul: Pengaruh Motivasi dan Perilaku Pembaca Terhadap Keputusan Dosen IPB Dalam Membaca Media Online
Abstrak: Saat ini industri media cetak mengalami masalah serius. Perkembangan teknologi di bidang komunikasi dan informasi telah menyebabkan media online tumbuh dengan cepat menggantikan fungsi media cetak. Pertumbuhan media online mendorong industri media cetak mengubah produk mereka menjadi versi online, bahkan beberapa perusahaan berhenti cetak dan tidak berproduksi lagi. Penelitian ini bertujuan (1) menganalisis pengaruh motivasi pembaca terhadap keputusan membaca media online (2) menganalisis pengaruh motivasi pembaca terhadap perilaku membaca media cetak (3) menganalisis pengaruh motivasi pembaca terhadap perilaku membaca media online (4) menganalisis pengaruh perilaku membaca media cetak terhadap keputusan membaca media online (5) menganalisis pengaruh perilaku membaca media online terhadap keputusan membaca media online. Penelitian ini dilakukan di Institut Pertanian Bogor terhadap 92 dosen IPB sebagai responden penelitian. Teknik proportional stratified random sampling digunakan dalam penelitian ini. Structural Equation Model (SEM) berbasis Smart PLS versi 2.0 dengan 4 variabel laten yang terdiri dari motivasi pembaca, perilaku membaca media cetak, perilaku membaca media online dan keputusan membaca media online digunakan dalam penelitian ini untuk menganalisis data. Hasil penelitian menunjukkan bahwa (1) motivasi pembaca mempunyai pengaruh signifikan terhadap keputusan membaca media online (2) motivasi pembaca mempunyai pengaruh signifikan terhadap perilaku membaca media cetak (3) motivasi pembaca mempunyai pengaruh signifikan terhadap perilaku membaca media online (4) perilaku membaca media cetak tidak mempunyai pengaruh terhadap keputusan membaca media online (5) perilaku membaca media online tidak mempunyai pengaruh terhadap keputusan membaca media online.
Keyword: motivasi, perilaku pembaca, media cetak, media online, SEM

Judul: Motivasi, sikap, dan perilaku membaca ebook mahasiswa program S1 IPB
Abstrak: This study aimed to analyze the motivation, attitude, and reading behavior of electronic-book (ebook) among undergraduate students at Bogor Agricultural University. This research involved 100 undergraduate students from each faculty who were selected conveniencely. Data was collected through the questionaire. The result showed that the samples have a high level of motivation to use ebook and agree use ebook because attributes of price, gateway to access, type of book, content, and simpleness. Samples have a positive attitude toward attributes of ebook. The frequency of reading samples is once a week with duration of reading is 1-2 hours. The result showed there is a positive significant correlation between age and length of study within motivation and attitude, as well as motivation and frequency. On the other side, the negative correlation between Grade Point Average and attitude toward an ebook. Moreover, there is a positive and very significant correlation between motivation and attitude toward duration of reading an ebook.
Keyword: 

Judul: Mitochondrial DNA Gene Organization and Phylogenetic Relationship of Naja siamensis
Abstrak: Naja siamensis is one of Asiatic cobra in the Family of Elapidae, known as a cryptic snake. It has many morphological variations that lead to misidentification. Misidentification can cause the wrong concept in developing antivenom types due to high snakebite cases occur in Thailand. Thus, an accurate species identification using a molecular approach is crucially required. Mitochondrial DNA has been used widely in snake molecular studies. These studies were aimed to determine the arrangement of the N. siamensis partial mitochondrial genes using reptile-oriented primers and to reveal the phylogenetic relationship among other species of Asian cobra. DNA extraction was carried out based on the standard DNA salting-out protocol and was conducted by bioinformatics analysis using BLASTn and MEGA 6 software. Gene annotation was performed against N. kaouthia complete genome. A total of 3121 bp of N. siamensis mtDNA genes were sequenced consisting of partial of six regions: 16S rRNA, ND1, tRNA-Ile, CRII region, tRNA-Leu, tRNA-Gln, and COI genes. The mtDNA gene organization of N. siamensis was predicted to has a similar pattern with the common Elapidae mtDNA gene organization. This study showed that there is a monophyletic form in Naja genus and N. kaouthia is the closest species with N. siamensis based on partial 16S rRNA and ND1 gene.
Keyword: 16S rRNA, Elapidae, ND1, phylogenetic relationship