Judul: Strategi Pemasaran pada“Rumah Talas” Gurih 7 Bogor, Jawa Barat
Abstrak: Rumah Talas” Gurih 7 is a First Company that produced taro product like taro roll, layered cake, brownies, and etc as souvenirs of Bogor. The study aimed to identify the internal and external factors, analyzing alternatif strategy, and recommends alternative strategic. Research using the SWOT matrix. The result show that the company’s internal condition of product texture, product diversity, location, inovation, product quality, distributive channel, product display, promotion, product quantity, price, and product certification. Research also show the company’s external condition which pending population, increasing population, tourist areas, development of technology, bargaining power of suppliers, subtitution product, increasing competition, industry entry barriers, and strength of buyers. Based on the SWOT analysis produced ten alternatif strategis
Keyword: SWOT, “Rumah Talas”, Marketing Strategy, Gurih 7

Judul: Analisis Strategi Pemasaran Brownies dan Bolu Lapis Bogor Sangkuriang Pada CV Agrinesia Bogor, Jawa Barat
Abstrak: CV Agrinesia is a company that produces layered brownies and cake as souvenirs typical of Bogor. The company uses taro flour as the main raw material. The objectives of this research is to evaluate existing marketing strategy in CV Agrinesia. The method used in this research is descriptive analysis, analysis of the marketing mix (4P) and Analytical Hierarchy Process (AHP). Based on the evaluation results of the marketing mix strategies, found that there are several variables that have not been. These variables include the availability of producy, the product warranty, discount and promotion of social media and websites. Based on the results of AHP analysis showed that the levels of factors, priorities will be focused on promotion of social media and websites with a weight of 0.529. At the level of the actor, the owner has a very influential role in the company with a weight of 0.461. The objectives priority in marketing strategy of CV Agrinesia is to expand the consumer satisfaction with weights 0.466 and priorities chosen alternative marketing strategy is the increased promotion of social media and website with weighs 0.391.
Keyword: Analytical Hierarchy Process, Marketing Mix, Strategy

Judul: Pemurnian dan karakterisasi protein inhibitor RNA helikase virus hepatitis C
Abstrak: Hepatitis C virus (HCV) infection is the second most common chronic viral infection in the world with global prevalence. This infection is contribution to chronic hepatitis and liver cirrhosis, often leading to hepatocellular carcinoma. There is no effective drug and vaccine available against HCV. The current standard treatment, a combination of pegylated interferon-α with ribavirin, is limited by its suboptimal response rate in a significant patient population, side effects, and affordability. Therefore, development of effective drug is needed. One approach to find out the candidate of antiviral drug is to discover the inhibitor of enzyme that essential for virus replication, such as RNA helicase. Streptomyces chartreusis 5-095 produce the inhibitor of HCV RNA helicase. The aim of this study was to purify the protein inhibitor which has inhibition activity against ATPase activity of RNA helicase HCV from S. chartreusis 5-095. The supernatant of culture S. chartreusis 5-095 exhibited high inhibiton activity against ATPase activity of RNA helicase HCV (approximately 72%) at 10 days of incubation. The extracellular protein inhibitor was partially purified by procedures of precipitation with ammonium sulfate to 65% saturation and gel filtration (Sephadex G50) using methanol water solution (4:6) as an eluen. The purity of protein inhibitor was monitored by SDS PAGE. The protein inhibitor showed a relative molecular mass were estimated to be 14 kDa and increased the purity 23,08 fold than those of the crude protein. The specific activity and IC50 after purification were 13,1338 U/mg and 0,0767 mg/mL, respectively. The activity of purified protein inhibitor showed its stability over pH range from 5-8 and optimum at pH 7,4. The inhibition activity showed its stability up to 70% at temperature 100 oC. The purified protein inhibitor relatively stable its activity at storage in the range of -20 oC to room temperature for 35 days.
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