Judul: Marketing Strategy of Kelor Tiga Coffee & Plants Coffee Shop in Bogor City
Abstrak: Konsumsi kopi di Indonesia terus meningkat setiap tahun, hal ini menunjukkan adanya peningkatan minat masyarakat Indonesia terhadap produk- produk kopi yang menciptakan peluang bisnis yang menarik bagi para pengusaha, seperti bisnis kedai kopi. Salah satu contoh usaha kedai kopi di Kota Bogor adalah Kelor Tiga Coffee & Plants. Keberadaan banyak kedai kopi memicu persaingan di Kota Bogor. Tujuan penelitian ini adalah mengidentifikasi faktor-faktor internal dan eksternal Kelor Tiga Coffee & Plants, merumuskan strategi alternatif, hingga penetapan prioritas strategi pemasaran yang dapat diimplementasikan perusahaan. Metode yang digunakan pada penelitian ini adalah analisis deskriptif dan analisis tiga tahap formulasi strategi, yang terdiri dari tahap masukan, tahap pencocokan dan tahap keputusan. Alat analisis yang digunakan pada penelitian ini adalah matriks IFE, matriks EFE, matriks IE, matriks SWOT, dan QSPM. Hasil analisis menunjukkan bahwa Kelor Tiga Coffee & Plants berada dalam posisi tumbuh dan kembangkan. Berdasarkan matriks SWOT, didapatkan hasil sembilan alternatif strategi pemasaran dengan prioritas strategi, yaitu memperluas jangkauan pasar dengan media sosial dari hasil perhitungan QSPM., Coffee consumption in Indonesia continues to increase every year, this shows the increasing interest of Indonesian people in coffee products which creates attractive business opportunities for entrepreneurs, such as the coffee shop business. One example of a coffee shop business in Bogor City is Kelor Tiga Coffee & Plants. The existence of many coffee shops triggers competition in the city of Bogor. The aim of this research is to identify internal and external factors for Kelor Tiga Coffee & Plants, formulate alternative strategies, and determine marketing strategy priorities that the company can implement. The method used in this research is descriptive analysis and analysis of three stages of strategy formulation, consisting of the input stage, matching stage and decision stage. The analytical tools used in this research are the IFE matrix, EFE matrix, IE matrix, SWOT matrix, and QSPM. The analysis result shows that Kelor Tiga Coffee & Plants is in a position to grow and build. Based on the SWOT matrix, the results obtained were nine alternative marketing strategies with priority strategy, namely expanding market reach with social media from the QSPM calculation results.
Keyword: Coffee Shop, Marketing Strategy, Priority Strategy

Judul: Marketing Strategy in Kedai Kopipayu Bogor City
Abstrak: Perkembangan zaman saat ini berpengaruh terhadap gaya hidup masyarakat Indonesia terhadap minat kopi. Kegiatan yang sedang tren khususnya di kalangan muda saat ini yaitu berkumpul sambil minum kopi. Kedai Kopipayu merupakan salah satu kedai kopi yang terletak di Kota Bogor. Peningkatan jumlah kedai kopi di kota Bogor menyebabkan Kedai Kopipayu memiliki persaingan yang ketat dengan para pesaingnya, sehingga hal ini mendorong kedai tersebut untuk menentukan strategi pemasaran yang tepat agar dapat bersaing dengan para pesaingnya. Tujuan dari penelitian ini adalah (1) mengidentifikasi faktor strategis internal dan eksternal yang mempengaruhi Kedai Kopipayu, (2) merumuskan alternatif strategi, dan (3) menentukan prioritas alternatif strategi pemasaran. Alat analisis yang digunakan dalam penelitian ini adalah matriks IFE, matriks EFE, matriks IE, matriks SWOT, dan matriks QSPM. Hasil analisis menunjukkan Kedai Kopipayu berada pada posisi menjaga dan mempertahankan. Analisis matriks SWOT menghasilkan enam alternatif strategi pemasaran dengan prioritas strategi pada Kedai Kopipayu yaitu menjaga dan meningkatkan fasilitas serta pelayanan Kopipayu untuk mempertahankan loyalitas konsumen yang dihasilkan menggunakan matriks QSPM., The current development affects the Indonesian life style towards interest of coffee. Current trend especially among young adult is gathering and have some coffee. Kedai Kopipayu is a coffee shop that located in Bogor. The increasing number of coffee shops in Bogor causes Kedai Kopipayu to have stiff competition with its competitors, so this encourages Kedai Kopipayu to determine the right marketing strategy in order to compete with its competitors. The purpose of this research is to (1) identify the internal and external strategic factors that influence Kedai Kopipayu, (2) formulated the alternatuve of marketing strategy, and (3) determine that priority of marketing strategy alternative. The analytical tools used in this research are IFE matrix, EFE matrix, IE matrix, SWOT matrix, and QSPM matrix. The results of the analysis show that Kedai Kopipayu is in hold and maintain position. The SWOT matrix analysis produces six alternative marketing strategies with priority strategies on Kedai Kopipayu, namely maintaining and improving Kedai Kopipayu's facilities and services to maintain customer loyalty generated using the QSPM matrix.
Keyword: Coffee shop, marketing strategy, priority strategy

Judul: Pengujian Virus Newcastle Disease Gen VII Isolat Lapang Sebagai Virus Standar Pada Uji Tantang Vaksin
Abstrak: This study was conducted to determine the standard of Newcastle disease virus Gene VII field isolate as a virus challenge to vaccine test. A virus suspension that has previously been tested by HA test then titrated with EID50 using 30 Specific Pathogen Free (SPF) of 10 day old chicken embryonated eggs. In addition, chicken lethal dose50 (CLD50) test were used to determine the virus titer that could cause 50% death of the chicken population. The CLD50 test was used 25 day-old-chickens (DOC) divided into 5 groups. The virus was diluted from 10-1 to 10-8. The 104 to 10-8 dilution of NDV was infected to every group of chicken via eyedrop and intranasal with 0.1 ml/chicken dosage. Haemagglutination test showed that the allantoic fluid were contain high titers of NDV is 512 HAU. The infective NDV that had been titrated by EID50 test showed the virus titers is 109 EID50/0.1 ml or 1010 EID50/ml and the virus titers of CLD50 test e.i 106.48 CLD50/0.1 ml or 107.48 CLD50/ml. These results can be concluded that the NDV Gene VII field isolates were most appropriate to be used as a standard virus to vaccine test
Keyword: Newcastle Disease Virus Gene VII, HA tes, EID50 test, CLD50 test