Judul: Pengaruh Citra Merek, Persepsi Kualitas, dan Social Media Influencer terhadap Loyalitas Merek Somethinc
Abstrak: FAIRUZ MALINDA RAHMA. Pengaruh Citra Merek, Persepsi Kualitas, dan Social Media Influencer terhadap Loyalitas Merek Somethinc. Dibimbing oleh UJANG SUMARWAN dan POPONG NURHAYATI. Masyarakat Indonesia memiliki minat yang tinggi terhadap produk kecantikan. Revenue dari pasar produk perawatan kulit diperkirakan mencapai hingga 2,6 miliar dolar AS pada tahun 2026 (Statista 2022). Somethinc merupakan salah satu merek produk kecantikan baru asal Indonesia yang banyak diminati oleh konsumen. Pada tahun 2022, Somethinc berhasil menduduki peringkat pertama kategori produk serum terlaris di Shopee dan Tokopedia (Compas 2022). Kegiatan pemasaran saat ini berbeda dengan dulu. Pada saat ini, suatu merek sering menggunakan social media influencer untuk memasarkan produk mereka. Penelitian ini memiliki tujuan menganalisis pengaruh persepsi kualitas, social media influencer, dan peran mediasi citra merek terhadap loyalitas merek Somethinc serta menganalisis faktor yang mempengaruhi loyalitas merek oleh konsumen pada produk Somethinc. Penelitian ini dilakukan pada Agustus hingga Oktober 2022 secara online di Indonesia. Penelitian bersifat deskriptif dengan cross-sectional design yang dilakukan hanya sekali pada waktu tertentu. Penelitian ini menggunakan teknik kuesioner yang disebarkan secara online menggunakan google form kepada rekan dan kerabat peneliti. Teknik pengambilan sampel yang digunakan yakni nonprobability sampling dengan jenis purposive sampling dengan ciri responden masyarakat Indonesia usia 15-64 tahun yang pernah membeli dan menggunakan produk Somethinc. Penelitian ini menggunakan analisis SEM-PLS dengan jumlah responden sebanyak 222 responden. Hasil penelitian menunjukkan bahwa persepsi kualitas berpengaruh positif dan signifikan terhadap citra merek dan loyalitas merek Somethinc. Citra merek juga memiliki pengaruh positif terhadap loyalitas merek Somethinc. Citra merek juga dapat menjadi mediator antara persepsi kualitas dengan loyalitas merek. Pada penelitian ini, citra merek tidak menjadi mediator antara social media influencer dengan loyalitas merek. Pada kasus penelitan ini, social media influencer memiliki hubungan yang negatif dan tidak signifikan terhadap citra merek dan loyalitas merek. Oleh karena itu, untuk meningkatkan loyalitas merek Somethinc, dapat ditingkatkan persepsi kualitas dan citra merek Somethinc. Citra merek menjadi mediator antara persepsi kualitas dan loyalitas merek sehingga perlu ditingkatkan persepsi kualitas agar citra merek dan loyalitas merek juga meningkat.
Keyword: Citra Merek, Loyalitas Merek, Persepsi Kualitas, Social Media Influencer, Somethinc

Judul: Analisis Efektivitas Promosi Somethinc dengan Attention, Interest, Search, Action, Share (AISAS) Model
Abstrak: Pertumbuhan industri kosmetik lokal di Indonesia mengalami peningkatan sehingga persaingan dalam meningkatkan penjualan antar perusahaan kosmetik lokal semakin tinggi. Perusahaan membuat strategi untuk dapat bertahan pada pasar dengan menggunakan social media marketing. Penelitian ini bertujuan untuk menganalisis efektivitas promosi Somethinc dengan attention, interest, search, action, dan share (AISAS) model serta mengidentifikasi karakteristik konsumen Somethinc. Penelitian ini menggunakan 185 responden yang berdomisili di wilayah Jabodetabek. Teknik penentuan sampel menggunakan metode non-probability sampling jenis quota sampling. Metode analisis pada penelitian ini adalah analisis deskriptif dan Structural Equation Modelling Partial Least Square (SEM PLS). Hasil penelitian ini menyatakan bahwa variabel social media marketing berpengaruh signifikan terhadap attention, interest, dan keinginan seseorang untuk mencari tahu lebih banyak tentang informasi yang dipromosikan. Variabel attention, interest, search berpengaruh signifikan terhadap keputusan pembelian, serta aktivitas pembelian konsumen memengaruhi keinginan konsumen dalam membagikan pengalaman., The growth of the local cosmetic industry in Indonesia has increased, the competition between local cosmetic companies to increase sales is getting higher. The company has a strategy to survive in the market by using social media marketing. This study aims to analyze the effectiveness of Something product promotion using the attention, interest, search, action, and share (AISAS) model and identify the characteristics of consumers of Somethinc. This study used 185 respondents who live in Jabodetabek. The sampling technique was non-probability sampling method of quota sampling. The methods of analysis in this study were descriptive analysis and Structural Equation Modeling Partial Least Square (SEM-PLS). The results of this study state that social media marketing variables show a significant effect on attention, interest, and desire to discover more about the information being promoted. The attention, interest, and search variables show a significant effect on purchase decision, and consumer purchasing activities influence their desire to share their experiences.
Keyword: AISAS model, social media, SEM-PLS, social media marketing, Somethinc

Judul: Biology and ecology of the buffalo fly, haematobia exigua de meijere (diptera:muscidae)
Abstrak: The life history of the buffalo fly was observed at room temperature of 27°-29.5°C and at a relative humidity of 48-68 percent. The eggs hatched after 17-22 hours, with an average of 18 hours. First instar larvae measured 1.25 + 0.16 mm long and 0.27 + 0.037 mm wide. reach the second larval stage. It took 6-12 hours to the second instar larvae measured 2.676 +0.187 mm long and 0.353 +0.028 mm wide. The second instar took about 12-24 hours to reach the third larval stage. The third instar measured 6.833 + 0.189 mm long and 0.919 + 0.051 mm wide. It took about 2-3 days for the third instar to become pupae. Duration of the pupal stage was about 5-7 days before the adults emerged. Under laboratory condition, the buffalo fly completed its life cycle in 9.5 to 10.5 days, whereas under field condition it took 9-14 days with an average of 10.5 days. The growth ratio which was based on the measurements of the cephalo-pharyngeal skeleton of each instar was 1.797. The preoviposition period was 8-12 days and mating usually occurred on the 6th or 7th day. The longevity of the male was 29 days, whereas it was 32 days in the female. The range of egg production under laboratory condition was between 20-139 per female fly. The belly and hind legs of the carabao were the most preferred habitat either during cloudy and cool dry or shiny and warm day. When the weather was clear and the carabao was in the shade, the flies tended to be more distributed particularly on the shoulder, dewlap, back and horns. The carabaos had relatively fewer Musca sp. and Stomoxys calcitrans than cattle; never the less carabaos had a higher infestation of buffalo fly than cattle. Oviposition occured either during the day or night but the buffalo flies were more active during the night than in the day time. The effect of various lengths of exposure time of manure in relation to the oviposition was profound. observed, the maximum number of the buffalo flies was occurred when the dung was exposed for 30 minutes. With increasing time of exposure the number and variety of insects also increase. It was evident that Sepsidae and psychodidae were the most dominant insects emerging from the dung. The number of buffalo flies also increased with increasing
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