Judul: Strategi Customer Engagement untuk Meningkatkan Penjualan Maha Lemon Bali Food Industry
Abstrak: Pada era VUCA, peluang dan pemasaran saja tidak cukup untuk keberlanjutan suatu bisnis. Maka dari itu, diperlukannya customer engagement untuk membentuk keterikatan dan loyalitas konsumen pada Maha Lemon Bali Food Industry. Penelitian ini memiliki tujuan, di antaranya (1) menganalisis kondisi existing dari Maha Lemon; (2) menganalisis rancangan strategi customer engagement yang tepat untuk Maha Lemon; (3) menganalisis kanvas bisnis model Maha Lemon sudah terverifikasi. Penelitian ini berfokus kepada customer engagement dengan pendekatan bauran pemasaran 4C, perjalanan konsumen 5A dan kanvas bisnis model. Hasil penelitian ini adalah diperlukannya customer engagement di beberapa kegiatan pada penjualan Maha Lemon Bali Food Industry untuk meningkatkan kepuasan pelanggan serta meningkatkan penjualan melalui formulasi bauran pemasaran 4C yang meliputi co-creation, currency, communal activation dan conversation., In this era of VUCA, opportunity and marketing alone are not enough for a business. Therefore, customer engagement is needed to develop consumer attachment and loyalty to Maha Lemon Bali Food Industry. This study has the objectives, namely (1) to analyze the existing conditions of Maha Lemon; (2) analyzing the design of the right customer engagement strategy for Maha Lemon; (3) analyzing Maha Lemon's business model canvas has been verified. This research focuses on customer engagement with the 4C marketing mix approach, 5A consumer journey and the business canvas model. The results of this study indicate that the requirement of the customer engagement in several sales activities of Maha Lemon Bali Food Industry to increase customer satisfaction and increase sales through the formulation of the 4C marketing mix which includes co-creation, currency, communal activation and conversation.
Keyword: business model canvas, customer engagement, 4C marketing mix, 5A customer path

Judul: Business Strategy of Mangosteen Export with Business Model Canvas Approach at CV A&H Fruits Group
Abstrak: CV A&H Fruits Group merupakan eksportir yang menawarkan buah manggis berkualitas tinggi ke pasar China yang berlokasi di Puspahiang, Kabupaten Tasikmalaya. Dalam menjalankan aktivitas usahanya, perusahaan menghadapi beberapa masalah seperti ketidakstabilan pasokan manggis, risiko penurunan kualitas manggis saat perjalanan ekspor, dan pendapatan yang terhenti sementara ketika musim panen manggis berakhir karena tidak adanya aktivitas ekspor. Oleh karena itu, penelitian ini mengkaji strategi bisnis CV A&H Fruits Group dengan mereformulasi model bisnisnya. Penelitian ini menggunakan analisis data primer melalui wawancara dan analisis data sekunder melalui studi literatur. Metode pusposive digunakan untuk menentukan responden yang terdiri dari direktur perusahaan, petani, kompetitor, dan pemerintah. Alat analisis data yang digunakan adalah Business Model Canvas dan SWOT. Hasil reformulasi model bisnis yang tergambar dalam future BMC CV A&H Fruits Group berfokus pada peningkatan elemen proposisi nilai dengan menawarkan manggis tanpa biji, meningkatkan layanan pada calon pelanggan dan pelanggan, dan melakukan kegiatan-kegiatan yang dapat meminimalisir biaya-biaya., CV A&H Fruits Group is an exporter that offers high-quality mangosteen fruit to the Chinese market, located in Puspahiang, Tasikmalaya Regency. In carrying out its business activities, the company faces several problems such as the unstable supply of mangosteen, the risk of decreasing mangosteen quality during logistics trips, and the income being temporarily halted when the mangosteen harvest season ends due to the absence of export activities. Therefore, this study examines the business strategy of CV A&H Fruits Group by reformulating its business model. This study uses primary data analysis through interviews and secondary data analysis through literature research. The purposive method is used to determine the respondents consisting of company directors, farmers, competitors, and the government. The data analysis tools used are Business Model Canvas and SWOT. The business model reformulation result which is reflected in the future BMC CV A&H Fruits Group focuses on improving the elements of the value proposition by offering seedless mangosteen, improving service to potential customers and customers, and carrying out activities that can minimize costs.
Keyword: BMC, manggis, strategi bisnis, SWOT

Judul: Approximation of the Median of Poisson Distribution Using the Relation of Poisson-Gamma Distribution
Abstrak: A major drawback of median is that median cannot usually be defined in closed form, even in the cases where their distribution functions are known. This study gives an approximation of the closed form for the median of the Poisson distribution by using the relation of Poisson-Gamma distribution. The approximation uses elementary techniques based on the monotonicity of certain sequences involving tail probabilities of the Poisson distribution and the Central Limit Theorem. Furthermore, a closed form expression for the mean absolute deviation 􀜧|􀜰􀰒 􀵆 􀜯􀝁􀝀􁈺􀜰􀰒􁈻| is also studied. The median is relevant because of the fact that it minimizes the mean absolute deviation of a Poisson random variable (􀜰􀰒􁈻 by considering median as central tendency.
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