Judul: MINIDES: Business Model for Service Providers for MSME Branding Needs Bengkulu
Abstrak: Sejalan dengan kemajuan teknologi dan informasi, pertumbuhan digitalisasi pada dunia bisnis juga mengalami peningkatan. Branding merupakan salah satu strategi yang dapat digunakan untuk bersaing di era digitalisasi. Penelitian ini bertujuan untuk (1) mengidentifikasi kebutuhan branding bisnis digital pelaku UMKM saat ini, (2) menyusun rancangan model bisnis yang tepat untuk membantu branding bisnis digital bagi pelaku UMKM, dan (3) merancang prototipe solusi yang sesuai dengan kebutuhan pelaku UMKM untuk branding bisnis digital. Metode penelitian ini adalah kualitatif dengan pendekatan customer discovery. Pengumpulan data dilakukan secara probability sampling. Hasil pengujian masalah menunjukkan bahwa terdapat beberapa masalah branding bagi UMKM, dua permasalahan yang tertinggi yaitu kesulitan dalam mengatur media (media sosial, toko online) yang dimiliki dan kesulitan menentukan ide konten selanjutnya. Prototipe website MINIDES dirancang untuk menjadi solusi dalam mengatasi permasalahan tersebut., In line with advances in technology and information, the growth of digitalization in the business world has also increased. Branding is a strategy that can be used to compete in the digitalization era. This study aims to (1) identify the digital business branding needs of MSME players, (2) design an appropriate business model to help digital business branding for MSME players, and (3) design prototype solutions that suit the needs of MSME players for digital business branding. This research method is qualitative with a customer discovery approach. Data collection was carried out by probability sampling. The results of testing the problem show that there are several branding problems for MSMEs, the most common problems are difficulties in managing the media (social media, online stores) they have and difficulties in determining the next content idea. The MINIDES website prototype is designed to be a solution to these problems.
Keyword: business models, customer discovery, digitization, MSMEs

Judul: Analysis of MSME behavior in the digital transformation process using a dynamic system model
Abstrak: Usaha mikro, kecil, dan menengah (UMKM) merupakan salah satu pilar penyangga perekonomian Indonesia, di mana UMKM menyumbang sekitar 60,34% dari total PDB Indonesia di tahun 2022. Saat ini, perkembangan digital yang pesat menuntut UMKM untuk melakukan transformasi digital pada sistem bisnis. Namun, dalam proses melakukan transformasi digital, banyak hambatan dan tantangan yang memengaruhi hal tersebut. Hambatan dan tantangan yang paling sering UMKM alami antara lain keterbatasan literasi digital, keterbatasan teknologi, dan keterbatasan keuangan. Penelitian ini bertujuan untuk menganalisis pengaruh faktor UMKM terhadap performa transformasi digital UMKM dan merumuskan rekomendasi kebijakan melalui pemodelan sistem dinamik terkait transformasi digital UMKM. Pemodelan dilakukan secara bertahap dengan pembuatan diagram kausatik dan diagram stock and flow (SFD). Formulasi pada SFD menggunakan nilai signifikansi dengan metode structural equation modeling. Simulasi dilakukan bertingkat dari level transformasi paling rendah hingga level transformasi paling tinggi. Berdasarkan hasil simulasi, dihasilkan kebijakan pemerintah untuk memfasilitasi pelaku UMKM dalam hal literasi, pemodalan, dan akses teknologi untuk meningkatkan kemampuan transformasi digital UMKM., Micro, small, and medium enterprises (MSMEs) are one of the pillars supporting Indonesia's economy, contributing approximately 60.34% of the total GDP in 2022. Currently, the rapid digital development requires MSMEs to undergo digital transformation in their business systems. However, there are many obstacles and challenges affecting this process. The most common challenges faced by MSMEs include limited digital literacy, limited technology, and financial constraints. This study aims to analyze the impact of MSME factors on the performance of digital transformation and to formulate policy recommendations through dynamic system modeling related to MSME digital transformation. The modeling is conducted in stages by creating causal loop diagrams and stock and flow diagrams (SFD). The formulation in the SFD uses significance values with the structural equation modeling method. Simulations are carried out in stages, from the lowest transformation level to the highest transformation level. Based on the simulation results, government policies are recommended to facilitate MSMEs in terms of literacy, funding, and technology access to enhance their digital transformation capabilities.
Keyword: Digital transformation, Dynamic system, MSME, Stock and flow

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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