Judul: Price Fairness Perception on Customer Satisfaction and Loyalty of Medicinal and Aromatic Plant Products
Abstrak: Peningkatan harga produk berbahan tanaman obat dan aromatik (TOA) sejak pandemi Covid-19 memicu segmen pelanggan mempersepsikan harga produk TOA terlalu tinggi dan tidak wajar. Penelitian ini bertujuan untuk menganalisis persepsi kewajaran harga terhadap kepuasan dan loyalitas pelanggan. Penelitian ini mengumpulkan data secara daring dari 191 responden di Jabodetabek yang pernah membeli dan mengonsumsi produk TOA secara rutin. Penelitian dilaksanakan pada bulan April hingga Juli 2023. Data penelitian diolah menggunakan Structural Equation Modeling - Partial Least Square (SEM-PLS) dan analisis multigrup. Hasil penelitian ini menunjukkan bahwa referensi harga berpengaruh positif signifikan terhadap kewajaran harga produk TOA. Sementara kewajaran harga berpengaruh positif signifikan terhadap kepuasan dan loyalitas pelanggan produk TOA secara langsung. Kepuasan pelanggan juga memediasi pengaruh kewajaran harga terhadap loyalitas pelanggan secara positif signifikan. Hasil penelitian ini juga menunjukkan bahwa reputasi merek melemahkan pengaruh kewajaran harga terhadap kepuasan pelanggan. Penelitian ini juga membuktikan terdapat perbedaan yang signifikan pada pengaruh kewajaran harga terhadap kepuasan pelanggan produk TOA antara kelompok pelanggan dengan kepercayaan terhadap jenis pengobatan yang berbeda dan tujuan konsumsi yang berbeda., The increase in prices of medicinal and aromatic plant (MAP) products since the Covid-19 pandemic has triggered the customer segment to perceive the price of MAP products as too high and unfair. This study aimed to analyze the perception of price fairness on customer satisfaction and loyalty. This study collected data from 191 online respondents in Jabodetabek who had bought and consumed MAP products regularly. The research was conducted from April to July 2023. The research data were processed using Structural Equation Modeling - Partial Least Square (SEM-PLS) and multigroup analysis. The results of this study showed that the reference price has a significant positive effect on the fairness of MAP product prices. Meanwhile price fairness has a significant positive effect on customer satisfaction and loyalty of MAP products directly. Customer satisfaction also mediates the effect of price fairness on customer loyalty in a significant positive way. The results also showed that brand reputation weakens the effect of price fairness on customer satisfaction. This study also proved that there are significant differences in the effect of price fairness on customer satisfaction of MAP products between customer groups with different types of trust on treatment preference and different purpose of consumption.
Keyword: Produk TOA, Kewajaran Harga, Kepuasan, Loyalitas, SEM-PLS

Judul: Customer Satisfaction of Great-Based Medicines
Abstrak: Terdapat dua merek obat herbal siap minum yang menduduki posisi Top Brand di Indonesia, yaitu Tolak Angin dan Antangin. Meskipun Top Brand Index kedua merek ini berbeda, belum diketahui apakah kepuasan pelanggan, sebagai salah satu indikator yang mengindikasikan Top Brand, juga berbeda. Penelitian ini bertujuan untuk menganalisis dan membandingkan tingkat kepuasan pelanggan obat herbal merek Tolak Angin dan Antangin. Alat analisis yang digunakan dalam penelitian ini adalah analisis deskriptif, analisis Gap dan Uji T. Survey dilakukan secara daring dengan jumlah sampel penelitian sebanyak 80 responden. Hasil penelitian menunjukkan bahwa meskipun harapan pelanggan dan kinerja merek Tolak Angin dan Antangin tidak berbeda, kepuasan pelanggan Tolak Angin lebih tinggi dari pada kepuasan pelanggan Antangin. Penelitian ini menyarankan perusahaan dapat meningkatkan kinerja atribut rasa dingin, rasa hangat, rasa manis, aroma, varian, khasiat dan kegunaan, komposisi dikemasan, harga, ketersediaan produk dan iklan, karena kinerja atribut tersebut berada di bawah harapan pelanggan., Customer Satisfaction of Herbal-Based Medicinal. Supervised by ETRIYA There are two ready-to-drink herbal medicine brands that occupy the Top Brand positions in Indonesia, namely Tolak Angin and Antangin. Although the Top Brand Index of these two brands is different, it is not yet known whether customer satisfaction, as an indicator that indicates Top Brand, is also different. This study aims to analyze and compare the level of customer satisfaction of herbal medicines brand Tolak Angin and Antangin. The analytical tools used in this research are descriptive analysis, gap analysis and t-test. The survey was conducted online with a total sample of 80 respondents. The results showed that although customer expectations and performance of the Tolak Angin and Antangin brands were not different, Tolak Angin customer satisfaction was higher than Antangin customer satisfaction. This study suggests that companies can improve the performance of attributes of cold taste, warm taste, sweetness, aroma, variant, efficacy and usability, packaging composition, price, product availability and advertising, because the performance of these attributes is below customer expectations. Keywords: Brand Performance, Customer Expectations, Customer Satisfaction, Disconfirmation.
Keyword: Brand Performance, Customer Expectations, Customer Satisfaction, Disconfirmation

Judul: Elektrodeposisi Film Tipis Semikonduktor Cu2ZnSnS4 (CZTS) pada Substrat Kaca ITO
Abstrak: Semiconductor Cu2ZnSnS4 (CZTS) thin film that can be used as absorber layers on solar cell module was made via electrodeposition method. CZTS thin film was electrodeposited on the surface of a silicate glass coated with a thin layer of indium tin oxide (ITO). Deposition process was done using potentiostatic mode at room temperature with a potential of 1.05 V for 30, 45, and 60 minutes, followed with annealing the film at 2 different temperatures, 500 ºC using furnace and 180 ºC using hot plate, both treatments for 45 minutes in N2/H2S atmosphere. The X-ray difractograms were analyzed using Match 2 program and showed that the CZTS thin films had kesterit crystalline structure, with a low percentage of CZTS phase. The thin film also contained secondary phases such as Cu2S, ZnS, and SnS. The obtained CZTS thin films had a thickness between 1.039 and 1.676 μm. Absorption study showed that the band gap energy of CZTS thin films which was annealed using furnace ranged from 1.50 to 1.52 eV, whereas that annealed using the hot plate was not observed. The band gap energy value showed that CZTS thin films can be used as sunlight absorber layers on solar cell. The formation of CZTS crystal film on this investigation was effectively performed using furnace annealing process at a temperature of 500 ºC with deposition time of 45 minutes.
Keyword: Thin film, Electrodeposition, Cu2ZnSnS4