Judul: Efektivitas Bauran Promosi Produk Olahan Pertanian Lapis Nangka Rafita’s Cake Bogor
Abstrak: Promotion mix is the way that companies use to inform the product so that it can affect the purchase. The purpose of this study was to analyze the effectiveness of the promotional mix products Lapis Nangka Rafita's Cake Bogor through direct marketing, personal selling, and word of mouth seen from the dimensions of empathy (empathy), persuasion (persuation), impact (impact), and communication (communication ). Research using survey methods supported by quantitative and qualitative data. The results showed that direct marketing, personal selling, and word of mouth marketing is effective in stimulating to like, interest, the impact of the message, and how communication is conveyed through the promotion mix. In addition, the relationship between the effectiveness of the promotion mix with consumer characteristics.
Keyword: Bogor Agricultural University, effectiveness, promotion mix, direct marketing, personal selling, word of mouth

Judul: Analisis Efektivitas Strategi Promosi melalui Elemen-Elemen Desain Kemasan Lapis Bogor Sangkuriang
Abstrak: This study aimed to analyze the characteristics of consumers of Lapis Bogor Sangkuriang, the effectiveness of promotional strategies through packaging design elements of Lapis Bogor Sangkuriang, and to analyze the relationship between consumer characteristics on the effectiveness of promotional strategies through packaging design elements of Lapis Bogor Sangkuriang. The sampling method used in this study is accidental sampling with a quantitative approach, and supported by qualitative data. Result from EPIC model method showed that the design of Lapis Bogor Sangkuriang elements packaging was effective as a promotional strategies. The calculation of scores on each dimension and EPIC rate are said to be effective based on the range of values between 2.6 and 3.25. Results of research on the relationship between consumer characteristics with the effectiveness of promotional strategies through packaging design elements of Lapis Bogor Sangkuriang showed that the characteristics of consumers in terms of education have relationships on the dimensions of empathy, persuasion, and impact
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Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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