Judul: The Effect of Price and Product Quality on Customer Satisfaction and Loyalty of Chicken Geprek Ken Dedes Restaurant
Abstrak: Persaingan UMKM kuliner di Bogor semakin ketat yang dilatarbelakangi oleh peningkatan pesat jumlah UMKM kuliner. Restoran Chicken Geprek Ken Dedes adalah salah satu UMKM kuliner di Bogor yang menghadapi persaingan tersebut sehingga perlu senantiasa meningkatkan kepuasan dan loyalitas pelanggan untuk menunjang keberlanjutan bisnis. Penelitian ini bertujuan untuk menganalisis karakteristik pelanggan, pengaruh harga dan kualitas produk terhadap kepuasan dan loyalitas pelanggan, pengaruh kepuasan pelanggan terhadap loyalitas pelanggan, dan efek kepuasan pelanggan sebagai variabel mediasi. Sampel penelitian ini berjumlah 78 pelanggan yang ditentukan menggunakan metode non-probability sampling bernama voluntary sampling. Data penelitian dianalisis menggunakan metode analisis deskriptif dan SEM-PLS. Hasil penelitian menunjukkan bahwa harga dan kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan, tetapi tidak signifikan terhadap loyalitas pelanggan. Kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan serta mempunyai efek mediasi penuh., Competition between culinary MSMEs in Bogor is getting tougher, which is backgrounded by the rapid increase in the number of culinary MSMEs. Chicken Geprek Ken Dedes Restaurant is one of the culinary MSMEs in Bogor that is facing this competition, so it is necessary to continuously increase customer satisfaction and loyalty to sustain business continuity. This study aimed to analyze customer characteristics, the effect of price and product quality on customer satisfaction and loyalty, the effect of customer satisfaction on customer loyalty, and the effect of customer satisfaction as a mediating variable. The sample of this research was 78 customers who were determined using a non-probability sampling method called voluntary sampling. Research data were analyzed using descriptive analysis and SEM-PLS methods. The results showed that price and product quality have positive and significant effect on customer satisfaction, but not significant on customer loyalty. Customer satisfaction has a positive and significant effect on customer loyalty and has a full mediating effect.
Keyword: ayam geprek, customer loyalty, customer satisfaction, price, product quality

Judul: Pengaruh Kepuasan Terhadap Produk, Layanan, Dan Store Atmosphere Dalam Meningkatkan Repurchase Intention Pelanggan Restoran D‟Etre Bogor
Abstrak: Jumlah restoran di kota Bogor yang terus meningkat menyebabkan ketatnya persaingan. Oleh karena itu, restoran harus cakap melakukan diferensiasi baik dari produk, layanan maupun store atmosphere-nya. Permasalahan ini banyak dilirik oleh restoran baru di kota Bogor, misalnya Restoran D‟etre (RDE). Restoran D‟etre harus memahami faktor-faktor yang mempengaruhi kepuasan pelanggan dan minat pembelian ulang pelanggan. Tujuan penelitian ini adalah mengukur tingkat kepuasan pelanggan, menguraikan pengaruh variabel produk, layanan, dan store atmosphere terhadap kepuasan pelanggan dan terhadap minat pembelian ulang pelanggan. Data dianalisis dengan analisis IPA, analisis CSI, dan analisis SEM menggunakan software SmartPLS. Hasil penelitian ini, yaitu: (1) Tingkat kepuasan pelanggan menunjukkan tingkat sangat puas. (2) Diantara keseluruhan variabel, hanya variabel produk yang mempengaruhi kepuasan pelanggan secara signifikan. (3) Variabel out store atmosphere dan kepuasan pelanggan memiliki pengaruh positif terhadap minat pembelian ulang pelanggan.
Keyword: D‟etre, kepuasan pelanggan, repurchase intention

Judul: Elektrodeposisi Film Tipis Semikonduktor Cu2ZnSnS4 (CZTS) pada Substrat Kaca ITO
Abstrak: Semiconductor Cu2ZnSnS4 (CZTS) thin film that can be used as absorber layers on solar cell module was made via electrodeposition method. CZTS thin film was electrodeposited on the surface of a silicate glass coated with a thin layer of indium tin oxide (ITO). Deposition process was done using potentiostatic mode at room temperature with a potential of 1.05 V for 30, 45, and 60 minutes, followed with annealing the film at 2 different temperatures, 500 ºC using furnace and 180 ºC using hot plate, both treatments for 45 minutes in N2/H2S atmosphere. The X-ray difractograms were analyzed using Match 2 program and showed that the CZTS thin films had kesterit crystalline structure, with a low percentage of CZTS phase. The thin film also contained secondary phases such as Cu2S, ZnS, and SnS. The obtained CZTS thin films had a thickness between 1.039 and 1.676 μm. Absorption study showed that the band gap energy of CZTS thin films which was annealed using furnace ranged from 1.50 to 1.52 eV, whereas that annealed using the hot plate was not observed. The band gap energy value showed that CZTS thin films can be used as sunlight absorber layers on solar cell. The formation of CZTS crystal film on this investigation was effectively performed using furnace annealing process at a temperature of 500 ºC with deposition time of 45 minutes.
Keyword: Thin film, Electrodeposition, Cu2ZnSnS4