Judul: Efektivitas komunikasi pemasaran produk olahan Pertanian Sop Duren Lodaya, Bogor
Abstrak: Komunikasi pemasaran merupakan suatu proses menyampaikan informasi mengenai produk atau jasa kepada masyarakat secara menyeluruh, dengan upaya dapat menyebabkan perubahan perilaku pada konsumen. Perubahan perilaku mengacu pada aspek kognitif, afektif, dan konatif. Tujuan penelitian ini adalah menganalisis karakteritik pengunjung dan karakteristik komunikasi pemasaran dalam mempengaruhi efektivitas komunikasi pemasaran yang dilakukan oleh Sop Duren Lodaya. Metode yang digunakan dalam penelitian adalah metode survey dengan didukung data kuantitaif dan kualitatif. Dalam penelitian ini, unit usaha yang diteliti adalah Sop Duren Lodaya, Bogor. Hasil penelitian ini menunjukkan adanya pengaruh karakteristik pengunjung dan karakteristik komunikasi pemasaran terhadap efektivitas komunikasi pemasaran pada aspek kognitif, afektif, dan konatif., Marketing communications is a process of delivering a whole information about a product or service to the community, the effort may lead to changes in consumer behavior. Behavior changes refer to the cognitive, affective, and conative aspects. The purpose of this research is to analyze the customers characteristic and marketing communications characteristic in influencing effectiveness of marketing communications conducted by Sop Duren Lodaya. The method used the study is a survey method supported by quantitative and qualitative data. In this study, the research subject is Sop Lodaya Duren, Bogor. The results of this study showed that consumer characteristics and the marketing communication characteristic influence effectiveness of marketing communications in cognitive, affective, and conative aspect.
Keyword: efektivitas, komunikasi pemasaran, produk olahan pertanian

Judul: Efektivitas Komunikasi Pemasaran pada Produk Olahan Pertanian Lapis Bogor Sangkuriang
Abstrak: Marketing communication is an attempt to convey the message to the public, especially to the targeted consumers, the existence of the product in the market. This study aims to describe the implementation of marketing communications, to analyze the relationship between the characteristics of the visitors to the visitor of the implementation of marketing communications, to analyze the relationship between the assessment of the effectiveness of the implementation of marketing communications marketing communications, and relationship between the characteristics of the visitors to the effectiveness of marketing communications. The quantitative method used in this research is accidental sampling, which supported by qualitative approach. The results of this study addressed the relationship between characteristics of the visitors to the visitor assessment of the implementation of marketing communication is significant in some variables. The relationship between the assessment of the effectiveness of the implementation of marketing communications marketing communications and relationships between the characteristics of the visitors to the effectiveness of marketing are significant in some variables.
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Judul: Embriogenesis ikan buta (Astyanax fasciatus)
Abstrak: Ikan buta Astyanax fasciatus adalah spesies ikan unik dari famili Characidae yang menempati perairan dalam gua di Wilayah La Cueva Chica-San Luis Potasi-Mexico. Ikan ini memiliki mata yang tereduksi (Blind Cavefish) dan warna kulit merah muda, pucat serta mengkilap.
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