Judul: E-Commerce Pakaian Sebagai Wadah Kreativitas Difabel dan Sarana Membangun Kesadaran Sosial.
Abstrak: Jumlah difabel di Indonesia mencapai 11,6 juta jiwa dengan kondisi yang rentan terhadap kemiskinan. Hal ini menjadikan isu difabel patut mendapat perhatian lebih. Penelitian ini bertujuan untuk merancang model bisnis, memformulasikan strategi pemasaran, dan memetakan kemungkinan dampak yang dihasilkan dengan hadirnya BLESSING. Metode yang digunakan adalah customer discovery dengan pendekatan kualitatif dan validasi dari expert judgement. Penentuan elemen-elemen model bisnis dilakukan berdasarkan hasil “uji permaslahan” dan “uji solusi” dari responden melalui survei. Hasil yang ditemukan adalah terverifikasinya model bisnis social enterprise BLESSING. Model bisnis ini menawarkan produk pakaian berteknologi NFC, dengan desain hasil karya difabel, dan dipasarkan melalui e-commerce. Strategi pemasaran ditetapkan melalui kerangka market strategy berdasarkan pendekatan Marketing Genius. Strategi pemasaran produk ini adalah: memberikan insentif pembelian, mengkampanyekan “membeli berarti berdonasi”, meluncurkan produk edisi terbatas, meng-endorse influencer, melakukan internet marketing, dan menerapkan visual story telling marketing. Pemetaan potensi dampak dilakukan dengan bantuan logic model theory of change. Potensi dampak yang dihasilkan melalui model bisnis BLESSING bagi difabel adalah: memberantas diskriminasi, meningkatkan kepedulian masyarakat, dan memberantas pradigma negatif. Sedangkan dampak bagi NGO adalah peningkatan performa.
Keyword: difabel, e-commerce, ekonomi kreatif, kesadaran sosial, social enterprise

Judul: Redesign Business Model Mooi Wear
Abstrak: Perkembangan teknologi membuat pelanggan lebih memilih berbelanja melalui online dan membuka peluang berbisnis online. Mooi Wear adalah salah satu bisnis online. Setelah beberapa tahun berjalan mengalami kendala bisnis dikarenakan belum memiliki model bisnis yang matang dan terarah, sehingga perlu dilakukan redesign model bisnis. Penelitian ini bertujuan untuk mengidentifikasi, merumuskan produk, dan merumuskan model bisnis sesuai kebutuhan dan keinginan pelanggan. Penelitian dilakukan pada bulan September hingga bulan Desember 2020 dengan menyebarkan kuesioner online kepada 38 responden. Metode yang digunakan adalah customer development dan business model canvas (BMC). Hasil penelitian menunjukkan bahwa, pertama, masalah terbesar membeli pakaian secara online adalah kualitas bahan yang buruk. Kedua, prototype pakaian ready to wear yang sesuai keinginan dan kebutuhan generasi milenial yaitu memiliki bahan berkualitas, desain dan motif yang unik, terdapat toko fisik, dan tersedia varian ukuran. Ketiga, BMC baru diverifikasi melalui kecocokan value proposition (VP) dengan kebutuhan customer segment (CS), penyampaian VP kepada CS, dan penetapan harga yang sesuai sebagai revenue stream-nya., Technological change makes consumers more inclined to shop online and creates opportunities for online business. Mooi Wear is one of the online stores that provide online business. After several years of operation, there are some business problems due to the unorganized business model. Thus, it is necessary to redesign the business model. The objectives of this study are identifying, formulating the product, and the business model that suit consumer needs and wants. This study was conducted from September to December 2020 by distributing online questionnaires to 38 respondents. This study employed customer development and business model canvas (BMC) method. The result of this study showed that, first, the biggest problem when buying clothes online was the bad quality of cloth. Second, the prototype of ready to wear clothing product based on milenial generation needs and wants was developed by using good textile quality, unique design and pattern, having an offline store, and availability of various size. Third, the new BMC verified through the suitability of value proposition (VP) with the needs of customer segment (CS), delivering the VP to CS, dan pricing accordingly to its revenue stream.
Keyword: Bisnis online, Customer development, Prototype, Value proposition

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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