Judul: The Influence of Store Atmosphere and
Product Quality on Consumer Satisfaction and Loyalty of Futura Space and
Coffee
Abstrak: RYAN RIDHAL ADHIM. Pengaruh Store Atmosphere dan Kualitas Produk terhadap Kepuasan dan Loyalitas Konsumen Futura Space and Coffee. Dibimbing oleh MIMIN AMINAH. Futura Space and Coffee merupakan salah satu kafe yang terletak di Kota Bogor berdiri pada tahun 2021 dan berlokasi di Jl. Batu Hulung, Margajaya, Kec. Bogor Barat, Kota Bogor. Kafe ini memberikan suasana kebun dan sawah serta berbagai menu minuman yang beragam yang berdampak pada kepuasan konsumen. Penelitian ini bertujuan menganalisis pengaruh store atmosphere dan kualitas produk terhadap kepuasan konsumen dan loyalitas konsumen Futura Space and Coffee. Penelitian ini dilakukan pada konsumen yang pernah berkunjung di Futura Space and Coffee dari Agustus sampai dengan September 2023 dan teknik penarikan sampel yang digunakan yaitu non-probability sampling dengan teknik purposive sampling. Data yang digunakan dari data primer berupa kuesioner dan data sekunder berupa literatur terkait. Metode pengolahan dan analisis data yang digunakan adalah analisis deskriptif dan SEM-PLS melalui second order construct dengan metode embedded two-srage approach. Hasil penelitian menunjukkan bahwa store atmosphere dan kualitas produk memiliki pengaruh yang signifikan terhadap kepuasan konsumen, serta kepuasan konsumen memiliki pengaruh signifikan terhadap loyalitas konsumen., Futura Space and Coffee is a cafe located in Bogor City, founded in 2021 and located on Jl. Batu Hulung, Margajaya, District. West Bogor, Bogor City. This cafe provides a garden and rice field atmosphere as well as a varied drink menu which has an impact on consumer satisfaction. This research aims to analyze the influence of store atmosphere and product quality on consumer satisfaction and consumer loyalty of Futura Space and Coffee. This research was conducted on consumers who had visited Futura Space and Coffee from August to September 2023 and the sampling technique used was non-probability sampling with a purposive sampling technique. The data used is primary data in the form of questionnaires and secondary data in the form of related literature. The data processing and analysis methods used are descriptive analysis and SEM-PLS via second order construct with the embedded two-srage approach method. The research results show that store atmosphere and product quality have a significant influence on consumer satisfaction, and consumer satisfaction has a significant influence on consumer loyalty.
Keyword: Kepuasan konsumen, Loyalitas Konsumen, SEM-PLS, kualitas produk, store atmosphere

Judul: Analisis Pengaruh Store Atmosphere terhadap Kepuasan dan Loyalitas Pelanggan Coffee Shop (Studi Kasus Coffee Toffee Post Shop dan Popolo Coffee Bogor).
Abstrak: Meningkatnya konsumsi kopi membuat semakin berkembangnya coffee shop di kota Bogor seperti Coffee Toffee Post Shop dan Popolo Coffee yang berdampak pada persaingan, sehingga harus menciptakan store atmosphere yang baik untuk memberikan kepuasan dan meningkatkan loyalitas pelanggan. Tujuan dari penelitian ini yaitu menganalisis pengaruh store atmosphere terhadap kepuasan pelanggan, menganalisis pengaruh store atmosphere terhadap loyalitas pelanggan dan menganalisis pengaruh kepuasan pelanggan terhadap loyalitas pelanggan. Metode penarikan sampel yang digunakan yaitu teknik convenience sampling dengan jumlah sampel 190 responden dan data yang diperoleh diolah menggunakan analisis SEM (Lisrel). Hasil penelitian menunjukkan bahwa terdapat pengaruh positif antara variabel store atmosphere yaitu general atmosphere terhadap kepuasan pelanggan, tidak terdapat pengaruh positif antara variabel store atmosphere yaitu exterior, general interior, store layout, dan interior display terhadap loyalitas dan terdapat pengaruh positif antara variabel kepuasan terhadap loyalitas pelanggan.
Keyword: kepuasan, loyalitas, SEM, store atmosphere

Judul: Pengujian Virus Newcastle Disease Gen VII Isolat Lapang Sebagai Virus Standar Pada Uji Tantang Vaksin
Abstrak: This study was conducted to determine the standard of Newcastle disease virus Gene VII field isolate as a virus challenge to vaccine test. A virus suspension that has previously been tested by HA test then titrated with EID50 using 30 Specific Pathogen Free (SPF) of 10 day old chicken embryonated eggs. In addition, chicken lethal dose50 (CLD50) test were used to determine the virus titer that could cause 50% death of the chicken population. The CLD50 test was used 25 day-old-chickens (DOC) divided into 5 groups. The virus was diluted from 10-1 to 10-8. The 104 to 10-8 dilution of NDV was infected to every group of chicken via eyedrop and intranasal with 0.1 ml/chicken dosage. Haemagglutination test showed that the allantoic fluid were contain high titers of NDV is 512 HAU. The infective NDV that had been titrated by EID50 test showed the virus titers is 109 EID50/0.1 ml or 1010 EID50/ml and the virus titers of CLD50 test e.i 106.48 CLD50/0.1 ml or 107.48 CLD50/ml. These results can be concluded that the NDV Gene VII field isolates were most appropriate to be used as a standard virus to vaccine test
Keyword: Newcastle Disease Virus Gene VII, HA tes, EID50 test, CLD50 test