Judul: Analisis Strategi Pemasaran Kredit Usaha Mikro Berbasis Marketing 3.0 di Kantor Cabang Mikro Ciawi Bogor
Abstrak: KCM Ciawi is one of the banks that extending the credit for Micro Small and Medium Enterprises. To extend the bussiness credit KCM Ciawi required to appropriately and has a good quality. The purpose of this research are (1) identified the Internal and external environment in KCM Ciawi (2) Analyze the strengths, weaknesses, opportunity, and threats in the marketing of micro bussiness credit product based on Marketing 3.0 in KCM Ciawi (3) Prepare the right alternative of Marketing Strategy based on Marketing 3.0 for daily activity in KCM Ciawi Branch's marketing division. The result of this research based on AHP analysis obtained seven best alternative strategy, that are keep the interest rates to remain competitive because competition is getting tougher (0223), Doing good mapping area to get the debtor the right target (0170), Strengthening the team work to deal with the development of credit increased effort (0169), Improving the capability of personnel (0.160), related regulations tightening credit guarantees (0157), Reinforce regulation to reduce the occurrence of fraud (0077) and Conduct in-depth investigation to assess the character and the debtor's business (0044).
Keyword: Marketing 3.0, Marketing strategy, Business credit

Judul: Analisis Pengembangan Model Community Based Marketing pada UMKM Debitur KUR Mikro (Studi Kasus : BRI Unit Ciampea dan Sindang Barang, Bogor)
Abstrak: Community based marketing strategy is one of many strategies to decrease the non performing loan growth of BRI small loans by developing the mutually beneficial relationship with micro small and medium enterprise debtors which will be managed as a community. The purposes of this research are (1) to identify the implementation of BRI CBM strategy (2) to analyze the development of appropriate CBM model and (3) to recommend the CBM strategy implementation for maximum development of the micro small and medium enterprise community by BRI unit ciampea and sindang barang. Based on the research towards the micro small and medium enterprises with the non performing loan criteria, the result of descriptive statistical analysis produced the alternatives of CBM model development which consist of the meeting and training on production and operation, the bazaar and marketing tools provision, the training with monitoring and evaluation of financial and accounting, the upgrading or outbond to foster the entrepreneurial characters, and the information media provision to assist the business development. The most recommended CBM strategy priority is the training with monitoring and evaluation of financial and accounting.
Keyword: SME, Non Performing Loan, Community Based Marketing, BRI

Judul: Tingkat Kelahiran Ikan Plati Sunset Xiphophorus maculatus (Günther, 1866) pada Beberapa Tingkat Suhu Air
Abstrak: Ikan plati merupakan ikan hias air tawar yang bereproduksi dengan cara melahirkan (viviparous) dalam beberapa waktu. Memproduksi ikan plati dalam skala besar ternyata dihadapkan pada kendala yang besar, yaitu belum ada teknologi kelahiran anak serentak dalam satu waktu. Hal ini berdampak pada umur anak ikan tidak seragam dan pola tanam produksi terganggu, sehingga berujung pada ketidakefisienan dalam produksi. Pada penelitian ini dilakukan upaya penyerentakkan proses kelahiran oleh induk plati melalui rangsangan eksternal berupa peningkatan suhu secara mendadak. Penelitian ini menggunakan rancangan faktorial dengan empat perlakuan sebanyak tiga ulangan. Perlakuan kenaikan suhu yang diberikan adalah 30-32°C selama 12 dan 24 jam. Hasil yang diperoleh perlakuan kenaikan suhu ke 30°C selama 12 jam perlakuan memberikan tingkat induk melahirkan tertinggi.
Keyword: Ikan hias, Kelahiran, Poecillidae, Suhu, Xiphophorus maculatus