Judul: Membangun Kunci Identifikasi Asterinaceae Berhifopodia Menggunakan k-Nearest Neighbour KarakterMorfologi
Abstrak: Each species of fungi is distinguished by a set of characters that are unique to that species. One of those are morphological characters. This study is aiming at setting up the interactive identification key of the Hyphopodiate Asterinaceae that consist of 37 species of Asterina, 1 species of Asterolibertia, and 4 species of Lembosia, using K-nearest neighbour method (KNN). KNN is one of classification methods that calculate similarity based on the distance between data training and data testing. A set of 116 morphological characters with two data types i.e 104 nominal data and 12 numeric data of 93 specimens were used to set up the models of the identification key. Euclidean distance was used for the numeric data type where as the Hamming distance was used for the nominal data type. The Euclidean distance and the Hamming distance will be combined by the aggregation function. The smallest value of aggregation indicated the degree of similarity between groups and the identity. Web-based interactive identification key of Hyphopodiate Asterinaceae was used as a primary source of information of the diversity of Hyphopodiate Asterinaceae in the world for mycologists and other users. Data from 42 species each were used as data testing. It was found that the accuracy of normalized data was higher than the unnormalized data, with values of 100% and 78.38% respectively. Therefore, this web-based identification was developed by using the normalized numeric data.
Keyword: Hyphopodiate Asterinacea, Identification key, k-Nearest Neighbour.

Judul: Seleksi ciri morfologi untuk membangun kunci identifikasi Asterinaceae berdasarkan Principal Component Analysis
Abstrak: Characters of each fungal species may show similarities to others, such that they are related to each other. In this case, the characters of 90 species of Asterina, 2 species of Asterolibertia, 7 species of Lembosia, and 2 species of Parasterinella (Asterinaceae) were studied. These species are delimited based on 116 morphological characters with three different character states (71 nominal, 33 ordinal, and 12 numerical). Recognizing each species using all those characters is rather difficult. Therefore, selection of representative characters is needed. Selection was done by reducing the number of features to the minimum without losing the essential information using Principal Component Analysis (PCA) approach. Eventhough PCA is usually applied for one type of data, in this research PCA was experimented for mixed data types. The purpose was to select the most representative morphological traits. Selected traits were then used as parameters in the construction of interactive Asterinaceae identification system using the principal component scores. The result of this research shows that PCA can be used to reduce the traits with different data types. Its 23 characters out of 116 characters were selected. The accuracy of the identification system based on those 23 traits was 100%, as all Asterinaceae species can be identified
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Judul: Peranan Public Relations Pada Perusahaan Media Massa Televisi Setelah Relaunch Perusahaan (Kasus Marketing Public Relations Perusahaan Media Massa Televisi Trans7)
Abstrak: Strategi yang ditempuh perusahaan untuk menaikkan citranya adalah dengan melakukan hubungan dengan publik atau kegiatan Public Relations. Peranan Public Relations tidak hanya ke dalam perusahaan atau organisasi saja tetapi juga keluar perusahaan. Kegiatan Public Relations berperan dalam menyusun strategi komunikasi yang tepat untuk menaikkan citra perusahaannya. Dalam hubungannya dengan pencitraan positif terhadap publik internal, Public Relations berperan untuk menumbuhkembangkan tanggung jawab sosial perusahaan. Dengan demikian, akan menciptakan motivasi kerja, loyalitas, dan peningkatan kinerja karyawan. Penelitian ini bertujuan untuk : 1). Mengkaji proses perubahan manajemen perusahaan dari TV7 menjadi Trans7, dan 2). Mengkaji peran PR dalam pembentukan citra perusahaan dan mengkaji strategi yang dilakukan perusahaan dalam mempromosikan program yang ditayangkan setelah perusahaan melakukan relaunch. Metode penelitian ini menggunakan pendekatan kualitatif. Penerapan metode kualitatif ini menggunakan strategi penelitian kasus. Trans7 terletak di Menara Bank Mega, Jalan Kapten P. Tendean Kav. 12- 14A Lantai 20, Jakarta Selatan. Berawal dari kerjasama strategis antara Para Group dan Kelompok Kompas Gramedia pada tanggal 4 Agustus 2006, Trans7 lahir sebagai sebuah stasiun swasta yang menyajikan tayangan yang mengutamakan kecerdasan, ketajaman, kehangatan penuh hiburan serta kepribadian bangsa yang membumi. Trans7 yang semula bernama TV7 berdiri dengan ijin dari Departemen Perdagangan dan Perindustrian Jakarta Pusat dengan Nomor 809/BH.09.0S/III/2000. Pada tanggal 22 Maret 2000 keberadaan TV7 telah diumumkan dalam Berita Negara Nomor 8687 sebagai PT. Duta Visual Nusantara Tivi Tujuh.
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