Judul: Analisis Pengaruh Brand Equity terhadap Repurchase Intention Produk Bakmi Mewah di Kota Bandung
Abstrak: PT. Mayora Indah Tbk. adalah salah satu perusahaan yang bergerak di bidang industri fast moving consumer goods sejak tahun 1977. Pada awal tahun 2016, PT. Mayora Indah Tbk. meluncurkan produk mie siap saji dengan merek Bakmi Mewah. Tujuan penelitian ini adalah mengidentifikasi ekuitas merek pada produk Bakmi Mewah, mengidentifikasi minat beli ulang konsumen pada produk Bakmi Mewah, serta menganalisis pengaruh ekuitas merek terhadap minat beli ulang konsumen pada produk Bakmi Mewah. Penelitian ini menggunakan metode survey dengan teknik pengumpulan data kuesioner. Metode pemilihan sampel yang digunakan adalah metode non probability sampling dengan menggunakan teknik purposive sampling. Alat analisis yang digunakan adalah analisis deskriptif dan structural equation modeling (SEM) menggunakan SmartPLS. Hasil penelitian ini, yaitu: (1) Konsumen didominasi oleh konsumen perempuan dengan usia antara 21-25 tahun dengan status belum menikah dan memiliki pekerjaan sebagai pelajar/mahasiswa dengan pendapatan rata-rata per bulan kurang dari Rp 2.000.000; (2) Tanggapan konsumen mengenai ekuitas merek dan minat beli ulang dapat dikategorikan baik; dan (3) Ekuitas merek mempunyai pengaruh yang positif terhadap minat beli ulang.
Keyword: Bakmi Mewah, brand equity, repurchase intention, SEM

Judul: Analysis Elements of Brand Equity Brownies Buying Decision Against Amanda (Case Study In the Ministry of Industry)
Abstrak: Marketing is essentially an activity that builds brands in the minds of consumers. Where is the power of the brand itself lies in its ability to influence consumer behavior to make the buyer. Brand awareness is one element of brand equity is very important, with the brand awareness of the brand will be better known by consumers. Strong brand equity can be formed through brand awareness (brand awareness), brand association (brand association), perception of quality (perceived quality) and brand loyalty (brand loyalty). The stronger the brand equity of a product, the more powerful consumer confidence in the decision making process. The purpose of this study are to: 1. Know and analyze and measure the influence of brand equity consists of brand awareness, perceived quality, brand associations and brand loyalty on purchase decisions for souvenirs at the Ministry of Industry. 2. Know and analyze the brand equity which is the most dominant influence purchasing decisions souvenirs Amanda Brownies Location of research conducted at the Ministry Perindustian a way to give questionnaires to pagawai who had returned from Bandung, and then selected 100 respondents who used research. The analysis used in this study Validity and Reliability, Descriptive Analysis, Analysis of test T (Inpedendent-Sample T-Test), Spearman Rank Correlation Test, Importance Performance Analysis (IPA).
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Judul: Hybrid solar cells of ZnO nanoparticles/chlorophyll was modified metal ions (Zn2+ and Cu2+ )
Abstrak: Zinc Oxide (ZnO) is a n-type semiconductor with a wide the energy band (Band Gap) is 3.37 eV at room temperature and 3.34 eV at low temperature with a large exiton binding energy is 60 meV. ZnO has been synthesized by hydrothermal method, resulting in a decrease in particle size over the duration of the hydrothermal changes. Crystallographic structure of ZnO were characterized using XRD, has shown the characteristic pattern of a hexagonal wurtzite structure, the crystallite size increases to changes in particle size. Changes in particle size has also led to a change in the absorption peak of ZnO as has been demonstrated posted under test using the optical properties of UV-Vis spectrophotometer. Changes of this uptake has also led to changes in the energy band gap, which increases its band gap energy of the particle size. In electronic applications, especially in solar cells. Chlorophyll is considered less effective, because of their very nature are easily degraded as a result of several reactions which are acid, lighting and temperature. The results of the stability test using a halogen lamp 34 W/m2 for 5 hours, that the substitution of chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form more stable than natural chlorophyll. The characterization of the optical properties, the combination of ZnO / chlorophyll in the form of hybrid films has led to a shift in the absorption region of ZnO becomes more widely from the UV to Visible. ZnO/chlorophyll has absorption range of 350-515 nm, ZnO / Zn-feofitin 332-401 nm and 332-632 nm for Cu-feofitin. The combination of ZnO/chlorophyll and CuSCN as a solid electrolite in hybrid solar cell, a modified chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form a more stable I-V curve. It is characterized by its fill factor value greater than natural chlorophyll. Nevertheless, solar cells with natural chlorophyll has been able to produce higher efficiency values of chlorophyll were substituted.
Keyword: Hydrothermal, ZnO/Chlorophyll modified, Hybrid Solar Cell