Judul: Kajian Strategi dan Bauran Pemasaran Batik Garutan (Studi Kasus di Perusahaan Batik Tulis Garutan RM, Garut Jawa Barat)
Abstrak: In some areas of Indonesia, Batik Crafting Art is still expanding. This fact indicates that this kind of national cultural identity can survive and must be reckoned in the national community as well as interantional community, eventhough it always forced by a globalization current that bring economic liberalisation and free competition. The main factor that lead to these achievements is the endurance of the product and supported by the improvement of human resources. This study aimed to : (1) analyze marketing hotchpotch performed by PBT Garutan RM, (2) indentify external and internal environment conditions that could be opportunity, threat, stength, and weakness of PBT Garutan RM and (2) get alternative strategy which enable to be formulated based on the environment condition of the company. Data collecting conducted through direct observation of raw material supllying, production, and distribution process, and interview with the owner and general administration of PBT Garutan RM, Garut West Java. The method of this study is case study with quantitative and qualitative analysis. The analysis consist of Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE), Internal-External matrix (IE) and analysis of Strength, Weaknesses, Opportunities, and Threats (SWOT Analysis) to formulate alternative strategies in order to support marketing development of Batik Tulis Garutan. Based on the marketing Hotchpotch Study, PBT Garutan perform these following marketing hotchpotches : (1) Product Strategy (high quality and several kind of product), (2) product pricing based on the Basic Production Cost (HPP) plus benefit margin, (3) Distribution Strategy (tele marketing services and delivery cost is the responsible of company), and (4) Promotion (news paper, magazine, radio, television, domestic and abroad exhibitions). Environment conditions affecting the company are : (1) external factor consist of 5 opportunity factors and 4 threath factors, (2) internal factor consist of 5 strength factors and 6 weakness factors. Based on the SWOT analysis, marketing development alternative strategy of Batik Garutan performed by PBT Garutan RM consist of 10 marketing strategies. Eight of these ten strategies are identified enabled to be done based on the marketing Hotchpotch strategy, i.e : (1) to maintain product quality, (2) to improve consumers’ trust, (3) to do eficiency effort to press production cost, (4) to maintain product price, (5) to do efective and eficient promotions, (6) to develop networking with same kind companies, (7) to do outsourcing, (8) to make bussiness partnerships.
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Judul: Strategi Pemasaran Rumah Batik Andalan Kabupaten Pelalawan Provinsi Riau
Abstrak: Batik Bono merupakan batik khas dari daerah Pelalawan yang diproduksi oleh Rumah Batik Andalan. Rumah Batik Andalan belum memiliki tim pemasaran yang bertugas untuk memasarkan serta mempromosikan produknya dan masih mengandalkan bantuan dari pihak CSR PT. RAPP. Tujuan penelitian ini untuk menganalisis lingkungan usaha Rumah Batik Andalan, menyusun alternatif strategi pemasaran yang paling tepat untuk diterapkan oleh pihak Rumah Batik Andalan, dan menetukan skala prioritas dari strategi alternatif pemasaran yang telah disusun. Metode pengolahan data yang digunakan yaitu analisis SWOT, matriks IFE, EFE, IE, dan QSPM. Hasil analisis matriks IFE menemukan terdapat lima faktor kekuatan dan empat faktor kelemahan. Sedangkan analisis EFE menemukan lima faktor peluang dan tiga faktor ancaman. Dari analisis SWOT diperoleh tujuh alternatif strategi yang kemudian skala prioritasnya ditentukan menggunakan metode QSPM dan diperoleh prioritas strategi yang dapat diterapkan ialah menjalin kerjasama dengan brand pakaian terkenal, mengikutsertakan produk-produk RBA ke dalam setiap pameran atau festival yang diselenggarakan oleh API (Asosiasi Pertekstilan Indonesia) Provinsi Riau, memberikan potongan harga untuk minimal transaksi tertentu serta memberikan bonus berupa produk turunan lainnya., Batik Bono is a distinctive batik from the Pelalawan region, produced by Rumah Batik Andalan. Currently, Rumah Batik Andalan does not have a dedicated marketing team responsible for promoting and advertising its products, and it relies on assistance from PT. RAPP's CSR. The purpose of this research is to analyze the business environment of Rumah Batik Andalan, develop the most appropriate marketing strategies for the organization, and determine the priority scale of the proposed marketing strategies. Data processing methods used in the research include SWOT analysis, IFE matrix, EFE matrix, IE matrix, and QSPM. The IFE analysis identified five strengths and four weaknesses, while the EFE analysis revealed five opportunities and three threats. From the SWOT analysis, seven alternative marketing strategies were derived. The priority scale of these strategies was determined using the QSPM method, and it was concluded that the most viable strategy is to collaborate with well-known clothing brands, including RBA products in every exhibition or festival organized by API, providing discounts for certain minimum transactions and providing other product bonuses.
Keyword: Batik, Marketing strategy, SWOT, QSPM

Judul: Infeksi Virus Parainfluenza Pada Anjing
Abstrak: Virus parainfluenza anjing termasuk famili Paramyxoviridae, berbentuk pleomorf dengan ukuran bervariasi (bergaris tengah antara 100-500 nm), berpembungkus peka ether, berisi genom RNA dan secara serologis mempunyai kesamaan dengan virus SV-5 kera; dikenak sebagai salah satu kausa penting dari sindrom "kennel cough". Infeksinya dapat mengenai anjing semua umur yang belum pernah terinfeksi atau mendapatkan vaksinasi mengakibatkan gejala klinis ringan yang terbatas pada traktus respirasi atu infeksi yang secara klinis tidak memperlihatkan gejala nyata. Gejala klinis yang nampak setelah masa inkubasi (1-5 hari) terlewati berupa batuk yang tidak berat selama beberapa hari, berbagai tingkat tonsilitis dan pharyngitis dan kadang-kadang ditemukan kenaikan temperatur rektal antara 1-2 derajat C dari temperatur normal rat-rata. Anjing terinfeksi mengandung virus pada traktus respirasi bagian atas dan bawah serta limfonoduli sampai hari ke 9 setelah infeksi. Penyebaran virus antar anjing terjadi secara aerogen.
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