Judul: Analisis Pengaruh In-Store Promotion Terhadap Persepsi Keputusan Impulse Buying Pada Alas Kaki Yongki Komaladi
Abstrak: Impulse buying is the behavior of consumers who make a purchase spontaneously, without planning beforehand. The purpose of this research is to analyze the impulsive consumen behavior of footwear YK and analyzing the influence of in-store promotion on consumer impulse buying perseption decision footwear YK. In-store promotion variables in this research is the purchase with purchase, price discounts, in-store display and personal selling. The analytical method used was a cross-tabulation analysis and multiple linear regression F test results shows that in-store promotion simultaneously influence to consumer decisions of impulse buying on YK footwear. T-test results showed only the purchase with purchase which has positive and significant result toward on decision of impulse buying on Yongki Komaladi Footwear, with a value of sig 0.001 . The coefficient of determination R2 0.178, it’s means the influence exerted by the variables in-store promotion at 17.8%.
Keyword: purchase with purchase., in-store promotion, impulse buying

Judul: Analisis Bentuk In-Store Promotion Yang Paling Mempengaruhi Keputusan Impulse Buying Konsumen (Studi Kasus : Konsumen Ramayana Bogor Trade Mall)
Abstrak: Impulse buying behavior usually happens in consumers who come into modern store. This phenomenon motivates retailers to carry out in-store promotion. Because in-store promotion is one of the alternative media to attract consumers to buy a product. Based on this problem will be investigated about: (1) How about the impulsive behavior Ramayana Bogor Trade Mall consumers? (2) How is the impact of in store promotion to influence impulse buying decision by consumers? (3) What is the type of in store promotion that influences decision of impulse buying most? Data which are used consist of primary data and secondary data. Primary data is obtained by survey, while secondary data is obtain by reference study. Data were analyzed by using descriptive methods, multiple linear regression, and Structural equational modeling (SEM) which is supported by Microsoft Office Excel 2007, LISREL 8.30 and SPSS 17.0. Results from descriptive analysis, 75% of respondents used to plan what they want to buy. While consumers always planned purchase but there's always extra stuff they bought without a plan. It can be inferred from 99% of consumers bought additional items while shopping. Based on analysis of Structural Equational Modeling (SEM), influence coefficient (t) of sales promotion, store display and personal selling against impulse buying is a row of 1.14, 0.31, and -0.55 (< table of t = 1.96). It means none variable in store promotion which have an influence on impulse buying behavior of consumers. Based on regression analysis, F values for 2.157 and p-value 0.098 at alpha level 0.10 shows that in-store promotion affects impulse buying decisions Ramayana Bogor Trade Mall consumers. Β values for sales promotions, store displays, and personal selling are respectively 0.085, 0.359, and -0.062. So the type of in-store promotion that influences most consumer buying decisions Ramayana Bogor Trade Mall is a store display. The conclusions of this study were taken based on the results of multiple regression analysis. Structural Equation Modeling (SEM) has high sentitifity rate in it’s counting element variable, so it does not result significant difference.
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Judul: Karakteristik Anatomi Skelet Kepala Buaya senyulong (Tomistoma schlegelii).
Abstrak: Buaya sepit atau senyulong (Tomistoma schlegelii) merupakan jenis buaya asli Indonesia yang berhabitat di sungai-sungai Sumatera, Kalimantan, dan juga pedalaman Sulawesi. Salah satu ciri khas buaya senyulong adalah bentuk moncong yang runcing dan sempit, namun hingga saat ini informasi mengenai struktur skelet kepala buaya senyulong sangat terbatas. Penelitian ini bertujuan untuk mempelajari karakteristik anatomi skelet kepala buaya senyulong yang dikatikan dengan fungsi dan perilakunya. Penelitian dilakukan secara eksploratif dengan melakukan pengamatan, pencatatan, dan pengambilan gambar dari skelet kepala buaya senyulong. Skelet kepala berukuran panjang 70 cm, lebar 29 cm, dan tingggi 17 cm dengan permukaan kasar pada os nasale, os frontale, os maxilla, os mandibula, os lacrimale, os jugale. Jumlah gigi pada buaya ini sebanyak 78 buah, terdiri dari 4 buah gigi premaxila, 16 buah gigi maxila, dan 19 buah gigi mandibula. Pada regio orbitalis ditemukan dua pasang fenestrae temporales yang berkembang baik. Fenestra supratemporale merupakan lubang oval yang membentang di sepanjang os parietale. Fenestra infratemporale berbentuk segitiga dan dibatasi oleh os squamosum, os postorbitale, os jugulare, dan os quadratum. Os mandibula hewan ini mempunyai symphysis mandibularis yang panjang yaitu garis yang melintang di corpus mandibulae. Secara fungsional ukuran symphysis mandibularis berkaitan dengan adaptasi hewan terhadap diet makan.
Keyword: kepala, moncong, Tomistoma schlegelii