Judul: The Business Development Strategy of Artisan Tea PT SAI, Bogor
Abstrak: PT SAI merupakan perusahaan pengolahan teh artisan bermerek Sila yang berdiri sejak tahun 2018. Teh artisan adalah olahan teh dengan bahan baku teh berkualitas tinggi yang dikombinasikan dengan bahan alami lain yang disebut tisane (bunga, buah, dan rempah). Dalam menjalankan bisnisnya, PT SAI dihadapi oleh beberapa kendala seperti pada bidang keuangan dan bidang sumber daya manusia. Tujuan dari penelitian ini adalah untuk menganalisis lingkungan internal dan eksternal yang memengaruhi bisnis, merumuskan alternatif strategi, dan menentukan prioritas strategi yang dapat diterapkan oleh perusahaan. Alat analisis yang digunakan adalah matriks IFE, matriks EFE, matriks IE, matriks SWOT, dan matriks QSP. PT SAI memiliki kondisi lingkungan internal dan eksternal yang kuat. Analisis alternatif strategi menghasilkan enam alternatif strategi melalui matriks SWOT. Prioritas strategi yang dapat diterapkan oleh perusahaan adalah pemanfaatan teknologi digital untuk melakukan promosi., PT SAI is a Sila brand of artisan tea processing company that was founded in 2018. Artisan tea is a high-quality tea that is produced by combining tea raw materials with another natural ingredient called tisane (flower, fruit, and spices). Nevertheless, PT SAI faces several obstacles in running its business, such as in the finance and human resources sectors. This study aimed to analyze internal and external environments that affect business, formulate the alternative strategies, and determine the priority strategies that could be applied by the company. The analytical tools used IFE matrix, EFE matrix, IE matrix, SWOT matrix, and QSP matrix. PT SAI has strong internal and external environmental conditions. By using SWOT matrix, the analysis of alternative strategies produced six strategies. The priority strategy that could be applied by the companies for the promotion is the utilization of digital technology.
Keyword: matriks QSP, matriks SWOT, olahan teh

Judul: rand Equity Analysis of Sila Tea
Abstrak: Konsumsi teh yang meningkat di Indonesia menunjukkan potensi besar bagi industri teh. Sila Tea untuk tetap kompetitif memerlukan evaluasibrand equity untuk membangun eksistensi merek dan merancang strategi pemasaran yang tepat.Penelitian ini bertujuan mengidentifikasi karakteristik konsumen, menganalisis 4 elemen ekuitas merek Sila Tea dan merancang strategi pemasaran yang tepat untuk memperkuat ekuitas merek. Hasil menunjukkan bahwa konsumen didominasi oleh remaja perempuan kelas menengah ke atas yang menghargai kualitas produk.Meskipun kesadaran merek Sila Tea tinggi, asosiasi merek belum membentuk brand image,persepsi kualitas Sila Tea baik dibenak konsumen. Loyalitas konsumen tinggi tetapi menunjukkan penurunan pada kategorihabitual buyer.Strategi pemasaran yang disarankan melibatkan edukasi konsumen, memperkuat komunitas pecinta teh, serta memaksimalkan media sosial untuk membangunbrand imagedan meningkatkan jumlahtea educator, The increasing tea consumption in Indonesia shows great potential for the tea industry. To remain competitive, Sila Tea requires brand equity evaluation to build brand existence and design appropriate marketing strategies. This research aims to identify consumer characteristics, analyze the 4 elements of Sila Tea brand equity and design appropriate marketing strategies to strengthen brand equity. The results show that consumers are dominated by middle to upper class teenage girls who value product quality. Even though Sila Tea brand awareness is high, brand associations have not yet formed a good brand image of Sila Tea, quality perception in the minds of consumers. Consumer loyalty is high but shows a decline in the habitual buyer category. The suggested marketing strategy involves consumer education, strengthening the tea lover community, and maximizing social media to build brand image and increase the number of tea educators
Keyword: artisan tea, brand equity, habitual buyers, marketing strategy, tea educator

Judul: Construction of Strongly Optimal Binary Linear Code with Minimum Distance 9 and 11
Abstrak: A binary linear code of length n over q F is a subspace of n q F . A code has three parameters that attached to it, namely length, dimension, and minimum distance. A code with length n, dimension k and minimum distance d is often called [n, k, d ]-code. Usually, when two parameters are given, then we want to find a code that has the best value for the last parameter. Based on Gilbert- Varshamov bound, if a [n, k, d ]-code exists and can not be expanded, we call it a strongly optimal code. In this paper, we construct strongly optimal code with minimum distance 9 and 11. In constructing the code, we created a theorem and algorithm based on Gilbert-Varshamov bound before we implement the algorithm to MAPLE programming language. Because of computational limitations, the program can only construct up to k = 10 for d = 9 and k = 12 for d = 11.
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