Judul: Analisis Strategi Pemasaran pada Restoran Roast Chicken di Kota Bogor, Jawa Barat
Abstrak: Jumlah restoran di kota Bogor selalu mengalami peningkatan setiap tahun. Hal ini mengakibatkan tingkat persaingan yang ada semakin tinggi. Masing-masing restoran perlu memiliki strategi agar bisnisnya tetap berkembang. Salah satu restoran yang menerapkan strategi pemasaran dalam bisnisnya adalah restoran Roast Chicken. Tujuan penelitian ini adalah mengevaluasi strategi pemasaran yang ada di restoran Roast Chicken. Metode penelitian yang digunakan dalam penelitian ini adalah analisis deskriptif, analisis bauran pemasaran (7P) dan Analytical Hierarchy Process (AHP). Berdasarkan hasil evaluasi strategi bauran pemasaran tersebut, diperoleh bahwa masih terdapat beberapa variabel yang belum efektif dan belum mencapai nilai parameter yang ditentukan yaitu 66,7 persen. Variabel-variabel tersebut antara lain penetapan daftar harga, lokasi restoran, periklanan, promosi penjualan dan hubungan masyarakat. Berdasarkan hasil analisis AHP menunjukkan bahwa pada tingkatan faktor, prioritas dititikberatkan pada penetapan daftar harga dengan bobot sebesar 0,366. Pada tingkatan aktor, pemilik memiliki peranan yang sangat berpengaruh pada restoran dengan bobot sebesar 0,577. Prioritas tujun dalam strategi pemasaran restoran Roast Chicken adalah memperluas pangsa pasar dengan bobot 0,596 dan prioritas alternatif strategi pemasaran yang dipilih adalah peningkatan promosi hubungan sosial yang mengikutsertakan pelanggan restoran Roast Chicken dengan bobot 0,280.
Keyword: Bogor Agricultural University, Institut Pertanian Bogor, IPB, Strategy, Restaurant, Marketing Mix, Analytical Hierarchy Process

Judul: Analisis Strategi Pemasaran pada Restoran Roast Chicken di Kota Bogor, Jawa Barat
Abstrak: Number of restaurants in Bogor always increase every year. This resulted in competition level is getting higher. Each restaurant needs to have a strategy in order to keep its business growing. One of restaurant that implement marketing strategies in the business is Roast Chicken restaurant. The objectives of this research is to evaluate existing marketing strategy in Roast Chicken restaurant. The method used in this research is descriptive analysis, analysis of the marketing mix (7P) and Analytical Hierarchy Process (AHP). Based on the evaluation results of the marketing mix strategies, found that there are several variables that have not been effective and has not reached the specified parameter value is 66.7 percent. These variables include the determination of the price list, the location of the restaurant, advertising, sales promotion and public relations. Based on the results of AHP analysis showed that the levels of factors, priorities will be focused on the determination of the price list with a weight of 0.366. At the level of the actor, the owner has a very influential role in the restaurant with a weight of 0.577. The objectives priority in marketing strategy of Roast Chicken restaurant is to expand the market share with weights 0.596 and priorities chosen alternative marketing strategy is the increased promotion of social relations that includes subscribers restaurant Roast Chicken and weighs 0.280.
Keyword: Analytical Hierarchy Process, Marketing Mix, Restaurant, Strategy

Judul: Elektrodeposisi Film Tipis Semikonduktor Cu2ZnSnS4 (CZTS) pada Substrat Kaca ITO
Abstrak: Semiconductor Cu2ZnSnS4 (CZTS) thin film that can be used as absorber layers on solar cell module was made via electrodeposition method. CZTS thin film was electrodeposited on the surface of a silicate glass coated with a thin layer of indium tin oxide (ITO). Deposition process was done using potentiostatic mode at room temperature with a potential of 1.05 V for 30, 45, and 60 minutes, followed with annealing the film at 2 different temperatures, 500 ºC using furnace and 180 ºC using hot plate, both treatments for 45 minutes in N2/H2S atmosphere. The X-ray difractograms were analyzed using Match 2 program and showed that the CZTS thin films had kesterit crystalline structure, with a low percentage of CZTS phase. The thin film also contained secondary phases such as Cu2S, ZnS, and SnS. The obtained CZTS thin films had a thickness between 1.039 and 1.676 μm. Absorption study showed that the band gap energy of CZTS thin films which was annealed using furnace ranged from 1.50 to 1.52 eV, whereas that annealed using the hot plate was not observed. The band gap energy value showed that CZTS thin films can be used as sunlight absorber layers on solar cell. The formation of CZTS crystal film on this investigation was effectively performed using furnace annealing process at a temperature of 500 ºC with deposition time of 45 minutes.
Keyword: Thin film, Electrodeposition, Cu2ZnSnS4