Judul: Implementasi Perbaikan Layanan Menggunakan Metode Analisis Bertahan (Survival Analysis) Pada PT Mitra Nasional Kualitas
Abstrak: Keeping customer satisfaction are important thing to maintain customer loyalty by implementing Customer Relationship Management (CRM). CRM is the main objective to improve customer retention through improved customer satisfaction. Provide appropriate services to gain customer satisfaction. Given appropriate services based on customer ratings of the importance of the level of service variables. In addition, service evaluation is done by applying the method of survival analysis, information on the decline gets customer satisfaction based on customer retention. The purpose of this study was to assess the variables that are important to customer service. Then, the implementation needed to build a recovery service is based on the 4P's of marketing aspects of the company. Research at the National Quality Partners, Ltd. Jakarta, show resulting in customers assess the reliability and security attributes of the service is very important variable. Decline in retention rates and survival rates as well as the slope indicates the level of danger that companies need to do a recovery service. recovery services performed by approaching the 4P's of marketing with services variables that are considered important. then be sorted by priority service which should be rectified by the company using the Analysis Hierarchy Process (AHP).
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Judul: Evaluasi Layanan Transaksi Pelanggan Berbasis QFD (Quality Function Deployment) (Studi Kasus PT. Mitra Nasional Kualitas Jakarta)
Abstrak: Facing the problem of market condition and competition shifting, lack of sufficient information about customers’ needs and firm competencies are challenges to business organizations. Customers have requirements that they do not reveal and causing the firm’s failure of meeting the customers’ satisfaction. Therefore, firms need to manage their relationship toward customers, so as to gain a better customer insight by implementing the Customer Relationship Management approach. This research is aiming at evaluating service quality to meet customers’ satisfaction and planning an improvement for service quality based on customers’ judgment at Mitra Nasional Kualitas Jakarta, Ltd using Quality Function Deployment concept. This becomes important due to the customer churning that occurs in Mitra Nasional Kualitas Jakarta, Ltd. The voice of customers is identified using questionnaire and translated into service requirements by building a House of Quality matrix to solve the problem. In the end, evaluation results show that these service attributes: suitableness of limit order and special discount for loyal customers got improvement proportion point as 1.7 and indicate these service attribute have not met the customers’ satisfaction yet. The service recovery can be done by improving the quality of staffs’ service attitude, performance of office staff and distribution staff and goodness of information flow as well.
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Judul: Karakteristik Anatomi Skelet Kepala Buaya senyulong (Tomistoma schlegelii).
Abstrak: Buaya sepit atau senyulong (Tomistoma schlegelii) merupakan jenis buaya asli Indonesia yang berhabitat di sungai-sungai Sumatera, Kalimantan, dan juga pedalaman Sulawesi. Salah satu ciri khas buaya senyulong adalah bentuk moncong yang runcing dan sempit, namun hingga saat ini informasi mengenai struktur skelet kepala buaya senyulong sangat terbatas. Penelitian ini bertujuan untuk mempelajari karakteristik anatomi skelet kepala buaya senyulong yang dikatikan dengan fungsi dan perilakunya. Penelitian dilakukan secara eksploratif dengan melakukan pengamatan, pencatatan, dan pengambilan gambar dari skelet kepala buaya senyulong. Skelet kepala berukuran panjang 70 cm, lebar 29 cm, dan tingggi 17 cm dengan permukaan kasar pada os nasale, os frontale, os maxilla, os mandibula, os lacrimale, os jugale. Jumlah gigi pada buaya ini sebanyak 78 buah, terdiri dari 4 buah gigi premaxila, 16 buah gigi maxila, dan 19 buah gigi mandibula. Pada regio orbitalis ditemukan dua pasang fenestrae temporales yang berkembang baik. Fenestra supratemporale merupakan lubang oval yang membentang di sepanjang os parietale. Fenestra infratemporale berbentuk segitiga dan dibatasi oleh os squamosum, os postorbitale, os jugulare, dan os quadratum. Os mandibula hewan ini mempunyai symphysis mandibularis yang panjang yaitu garis yang melintang di corpus mandibulae. Secara fungsional ukuran symphysis mandibularis berkaitan dengan adaptasi hewan terhadap diet makan.
Keyword: kepala, moncong, Tomistoma schlegelii