Judul: Formulasi Strategi Green Marketing menggunakan Quantitative Strategic Planning Matrix: Studi Kasus di Hillkoff Co., Ltd.
Abstrak: The research addresses the growing environmental concerns caused by population growth and industrialization, emphasizing sustainability as a crucial approach for companies to both address environmental concerns and gain a competitive advantage. Hillkoff Co., Ltd. is one of the industries located in Chiang Mai, Thailand that ensures their business practices are not only economically profitable but also socially responsible and environmentally conscious. In line with their principle, it becomes imperative to meticulously utilize a well-suited marketing strategy. By implementing green marketing strategies, Hillkoff Co., Ltd. can influence consumer behavior to choose environmentally friendly products, thus reducing the negative impact of production processes on the environment. The study utilizes the Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, Internal-External (IE) Matrix, and Quantitative Strategic Planning Matrix (QSPM) to formulate green marketing strategies for Hillkoff. The total of IFE Matrix and EFE Matrix of Hillkoff are 3.3220 and 3.2042, respectively. Based on the IE Matrix, Hillkoff is categorized into Quadrant I (grow and build). Hence, there are 6 green marketing strategies analyzed using the QSPM. The result of QSPM analysis shows that the "continuously innovate and differentiate green products" strategy is suggested to be prioritized by Hillkoff, Co. Ltd. as it obtained the highest Sum Total Attractiveness Score of 6.9024., Penelitian ini membahas terkait berkembangnya permasalahan lingkungan yang disebabkan oleh pertumbuhan populasi dan industrialisasi, menekankan keberlanjutan sebagai pendekatan penting bagi perusahaan untuk mengatasi masalah lingkungan dan mendapatkan keunggulan kompetitif. Hillkoff Co., Ltd. adalah salah satu industri di Chiang Mai, Thailand yang memastikan praktik bisnis mereka tidak hanya menguntungkan secara ekonomis tetapi juga bertanggung jawab secara sosial dan peka terhadap lingkungan. Sejalan dengan prinsip mereka, sangat penting untuk menggunakan strategi pemasaran yang tepat dengan cermat. Dengan menerapkan strategi green marketing, Hillkoff Co., Ltd. dapat mempengaruhi perilaku konsumen untuk memilih produk yang ramah lingkungan, sehingga mengurangi dampak negatif dari proses produksi terhadap lingkungan. Penelitian ini menggunakan Matriks Evaluasi Faktor Internal (IFE), Matriks Evaluasi Faktor Eksternal (EFE), Matriks Internal-Eksternal (IE), dan Matriks Perencanaan Strategis Kuantitatif (QSPM) agar merumuskan strategi green marketing untuk Hillkoff. Total Matriks IFE dan Matriks EFE Hillkoff masing- masing adalah 3,3220 dan 3,2042. Berdasarkan Matriks IE, Hillkoff dikategorikan ke dalam Kuadran I (tumbuh dan bangun). Dengan demikian, ada 6 strategi green marketing yang dianalisis menggunakan QSPM. Hasil analisis QSPM menunjukkan bahwa strategi "terus berinovasi dan membedakan produk hijau" disarankan untuk diprioritaskan oleh Hillkoff Co., Ltd. karena memperoleh Jumlah Total Skor Daya Tarik tertinggi yaitu 6,9024.
Keyword: environment, green marketing, quantitative strategic planning matrix, sustainability

Judul: Analisis pengaruh penerapan konsep green marketing terhadap keputusan pembelian produk di serambi botani, Botani Square - Bogor
Abstrak: The growth of the industrial world increasingly fast apparently had an impact on social and environmental problems. The emergence of awareness of environmental problems trigger the industry to deliver the marketing concept which emphasizes environmental issues, or more commonly known as green marketing. One of the market participants who implement a green marketing strategy is a mini market Serambi Botani-Botani Square, Bogor. Researcher identify the attributes that applied in the green marketing strategies with methods of observation and interviews with the Serambi Botani. The result determine that the attribute which applied Serambi Botani in the application of green marketing is composed of green input; composition of the product, raw material characteristics, the presence of preservatives, and organic agricultural raw materials. Attributes of green process; efficient energy use, waste production processes, and endurance (durability) of the product. Attributes of green output includes; biodegradable packaging, green labeling, product innovation, design room, displays of wood products, grafity persuasive, and shades of natural green. In addition there are supporting attribute / used to attract additional customers but there are not part of the green marketing is the existence of TV information, labeling of IPB, and product samples for hedonic test. This study aims to analyze the relationship between attributes of green marketing influence on consumer purchasing decisions. This research is explorative by using the questionnaire as a tool to collect data with the number of respondents were 85 respondents. Test samples used were descriptive analysis, Second Order Confirmatory Factor Analysis (2ndCFA), and Fishbein attitude model. Based on the results obtained that Serambi Botani has applied proper positioning and targeting, namely as a pioneer store on the quality of health products, natural, hygienic, and free from chemicals. Positioning accuracy of the product and provide satisfaction to customers has resulted Serambi Botani avoid from green marketing myopia. It can be known from the characteristics of consumers who receive a positive stimulus to buy in Serambi Botani. From the analysis 2ndCFA known that consumers are more influenced by attributes of green output with a coefficient of influence, green input attributes by coefficient of influence 0.83, and supporting attributes with influence coefficient 0.63. Green attributes as well as the influence of the process with coefficient - 0.22. Based on test Thitung know that the green input attributes, green output, and supporting attributes significantly influence on purchase decisions. While green process attribute does not affect significantly of product purchase decisions by consumers…
Keyword: Green marketing, Pemasaran

Judul: Infeksi Virus Parainfluenza Pada Anjing
Abstrak: Virus parainfluenza anjing termasuk famili Paramyxoviridae, berbentuk pleomorf dengan ukuran bervariasi (bergaris tengah antara 100-500 nm), berpembungkus peka ether, berisi genom RNA dan secara serologis mempunyai kesamaan dengan virus SV-5 kera; dikenak sebagai salah satu kausa penting dari sindrom "kennel cough". Infeksinya dapat mengenai anjing semua umur yang belum pernah terinfeksi atau mendapatkan vaksinasi mengakibatkan gejala klinis ringan yang terbatas pada traktus respirasi atu infeksi yang secara klinis tidak memperlihatkan gejala nyata. Gejala klinis yang nampak setelah masa inkubasi (1-5 hari) terlewati berupa batuk yang tidak berat selama beberapa hari, berbagai tingkat tonsilitis dan pharyngitis dan kadang-kadang ditemukan kenaikan temperatur rektal antara 1-2 derajat C dari temperatur normal rat-rata. Anjing terinfeksi mengandung virus pada traktus respirasi bagian atas dan bawah serta limfonoduli sampai hari ke 9 setelah infeksi. Penyebaran virus antar anjing terjadi secara aerogen.
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