Judul: Effectiveness of Direct Message Interactions in Increasing Bens Aqiqah Sales through Meta Business Suite Ads Results
Abstrak: Hasil iklan tidak terlepas dari adanya interaksi. Interaksi mempengaruhi peningkatan penjualan hasil iklan. Bens Aqiqah merupakan bisnis yang menerapkan iklan sebagai upaya peningkatan penjualannya, tetapi interaksi pada platform iklannya yaitu Meta Business Suite belum berjalan optimal. Tujuan penelitian ini untuk mengetahui interaksi, membandingkan efektivitas interaksi dan merekomendasi strategi interaksi dalam mengoptimalkan hasil iklan. Penelitian ini menggunakan metode in-depth interview dan observasi dalam pengumpulan data serta analisis deskriptif, uji t independen dan 3E Social Media Strategy Canvas dalam menganalisis data. Hasil penelitian yang dilakukan menunjukkan bahwa perlakuan interaksi kedua (balasan chatbot dengan follow up dan follow up dengan balasan dilanjutkan) lebih efektif dibandingkan perlakuan interaksi pertama (balasan chatbot tanpa follow up dan follow up tanpa balasan dilanjutkan). Dibuktikan 20 closing pada perlakuan kedua dan tidak ada closing pada perlakuan pertama dari hasil iklan Meta Business Suite Ads melalui direct message. Rekomendasi sebagai upaya peningkatan penjualan interaksi pada Bens Aqiqah diberikan dengan menerapkan pelayanan interaksi yang berkelanjutan dan optimal. Kata kunci: facebook, instagram, interaksi, meta business suite, perlakuan, Advertising results cannot be separated from interaction. Interaction influences increased advertising sales. Bens Aqiqah is a business that uses advertising as an effort to increase its sales, but the interaction on its advertising platform, namely Meta Business Suite, is not running optimally. The aim of this research is to determine interactions, compare the effectiveness of interactions and recommend interaction strategies in optimizing advertising results. This research uses in-depth interviews and observation methods in collecting data as well as descriptive analysis, independent t test and 3E Social Media Strategy Canvas in analyzing data. The results of the research conducted showed that the second interaction treatment (chatbot reply with follow up and follow up with continued reply) was more effective than the first interaction treatment (chatbot reply without follow up and follow up without continued reply). It was proven that there were 20 closings in the second treatment and no closings in the first treatment from the Meta Business Suite Ads advertising results via direct messages. Recommendations as an effort to increase interaction sales at Bens Aqiqah are given by implementing sustainable and optimal interaction services. Keywords: facebook, instagram, interaction, meta business suite, treatment
Keyword: Instagram, interaction, treatment, facebook, meta business suite

Judul: Performance Comparison between Facebook Ads and Instagram Ads to Find Best Marketing Channel: Case Study RasaKoe
Abstrak: Engagement media sosial mempengaruhi penjualan pada bisnis. Pada tahun 2022, salah satu bisnis bernama RasaKoe tidak mencapai target penjualan. Dengan target pasar yang tersebar di Facebook dan Instagram serta sumber daya yang terbatas, RasaKoe perlu mengetahui saluran pemasaran terbaik untuk meningkatkan engagement yang dapat dioptimalkan dengan penggunaan yang lebih sering. Tujuan penelitian ini adalah untuk menganalisis perbandingan performa iklan RasaKoe di platform Facebook dengan Instagram, menentukan saluran pemasaran digital RasaKoe yang paling efektif dan efisien, dan memberikan rekomendasi untuk meningkatkan engagement media sosial RasaKoe. Penelitian ini menggunakan metode in-depth interview dan observasi dalam mengumpulkan data dan menggunakan analisis deskriptif, uji t independen, dan 3E Social Media Strategy Canvas dalam menganalisis data. Hasil penelitian ini menunjukkan bahwa Instagram lebih efektif dalam memperoleh engagement rate daripada Facebook, Social media engagement influences business sales. In the year 2022, one business named RasaKoe did not achieve its sales target. With a target market spread across Facebook and Instagram and limited resources, RasaKoe needs to determine the best marketing channels to enhance engagement, which can be optimized through more frequent use. The objective of this research is to analyze the performance comparison of RasaKoe's advertisements on the Facebook and Instagram platforms, determine the most effective and efficient digital marketing channels for RasaKoe, and provide recommendations to improve RasaKoe's social media engagement. This study utilizes in-depth interviews and observations for data collection and employs descriptive analysis, independent t-test, and the 3E Social Media Strategy Canvas for data analysis. The research findings indicate that Instagram is more effective in achieving an engagement rate compared to Facebook
Keyword: Advertisement, Engagement, Facebook, Instagram, Marketing Channel

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
Keyword: