Judul: Design Digital Marketing Strategy for the New Healthy Powder Drink Product
Abstrak: Pengembangan inovasi produk baru berupa minuman serbuk kesehatan berbasis meniran "Boosterio" memerlukan penyusunan strategi pemasaran yang tepat dan efektif. Pemasaran produk baru ini berfokus pada pemasaran digital sesuai tren pemasaran yang berkembang saat ini. Penelitian ini bertujuan menentukan jenis digital marketing terbaik dalam pemasaran produk baru minuman serbuk kesehatan dengan analisis AHP, menyusun strategi pemasaran digital berdasarkan bauran pemasaran 4C, dan mengimplementasikan strategi tersebut. Kemudian dilakukan evaluasi terhadap implementasi strategi digital marketing. Hasil penelitian menunjukkan bahwa jenis digital marketing terbaik berdasarkan analisis AHP yaitu Social Media Marketing (SMM) dengan skor 0,4429. SMM dipilih menjadi prioritas jenis digital marketing terbaik untuk memasarkan produk baru minuman serbuk kesehatan ditinjau dari kriteria meningkatkan brand awareness, menaikkan penjualan, kecepatan penyebaran, dan kemudahan akses informasi. Bauran pemasaran 4C terdiri dari co-creation, currency, communal activation, dan conversation. Implementasi digital marketing menggunakan strategi SMM dengan dua platform media sosial yaitu Instagram dan TikTok. Hasil penelitian menunjukkan bahwa konten promosi melalui media sosial dapat meningkatkan brand awareness dan ketertarikan pembelian terhadap produk minuman serbuk kesehatan "Boosterio"., The development of innovative new products, meniran-based healthy powder drink "Boosterio" requires the formulation of an appropriate and effective marketing strategy. The marketing of this new product focuses on digital marketing in line with current marketing trends. This study aims to determine the best type of digital marketing for promoting the new healthy powder drink product through Analytic Hierarchy Process (AHP) analysis, develop digital marketing strategies based on the marketing mix 4C, and implement these strategies. Furthermore, an evaluation is conducted on the implementation of digital marketing strategies. The research findings indicate that the best type of digital marketing, based on AHP analysis, is Social Media Marketing (SMM) with a score of 0.4429. SMM is chosen as the priority type of digital marketing for promoting the new healthy powder drink product, considering its ability to enhance brand awareness, increase sales, facilitate rapid dissemination, and provide easy access to information. The marketing mix 4C consists of co-creation, currency, communal activation, and conversation. Implementing digital marketing utilizes SMM strategy across two social media platforms, namely Instagram and TikTok. The research results demonstrate that promotional content through social media can enhance brand awareness and generate interest in purchasing the health powder drink product "Boosterio”.
Keyword: digital marketing, healthy drink, herbal, meniran

Judul: Design Social Media Marketing Strategy and Distribution Channels for Ginger Latte Ready to Drink at PT FITS MANDIRI
Abstrak: Ginger Latte merupakan inovasi minuman herbal berbasis bahan alami yaitu jahe dan gula aren dengan tambahan krimer nabati. PT Fits Mandiri sebagai perusahaan yang bergerak pada bidang pengembangan produk sehat berencana untuk memproduksi dan memasarkan produk Ginger Latte secara luas. Penelitian ini bertujuan untuk mengidentifikasi permasalahan terkait pemasaran dan distribusi produk Ginger Latte dan membuat rekomendasi strategi pemasaran dan saluran distribusi produk Ginger Latte setelah produk dikembangkan pada skala UMKM. Pendekatan penelitian dilakukan menggunakan metode Social Media Marketing dengan Marketing Mix 4C berdasarkan data yang diperoleh melalui wawancara, studi literatur, dan penyebaran kuesioner. Hasil penelitian ditunjukkan dengan konsep strategi pemasaran dan saluran distribusi yang divalidasi dengan uji coba penerimaan responden dan verifikasi oleh mitra. Berdasarkan hasil verifikasi, rekomendasi strategi pemasaran menggunakan social media marketing dan saluran distribusi secara langsung dan tidak langsung karena dinilai mudah digunakan dan sesuai dengan kebutuhan mitra. Pemasaran yang dilakukan di sosial media juga dapat diterima dengan baik oleh responden dan saluran distribusi yang digunakan dapat memudahkan mitra dalam memasarkan produknya dan memudahkan konsumen dalam mendapatkan produk., Ginger Latte is an innovative herbal drink based on natural ingredients, namely ginger and palm sugar with the addition of vegetable creamer. PT Fits Mandiri as a company engaged in the development of healthy products plans to produce and market Ginger Latte products widely. This study aims to identify problems related to the marketing and distribution of Ginger Latte products and make recommendations for marketing strategies and distribution channels for Ginger Latte products after the product is developed on the UMKM scale. The research approach was carried out using the Social Media Marketing method with Marketing Mix 4C based on data obtained through interviews, literature studies, and distributing questionnaires. The results of the study are shown by the concept of marketing strategy and distribution channels which are validated by testing the acceptance of respondents and verification by partners. Based on the verification results, marketing strategy recommendations using social media marketing and distribution channels directly and indirectly because it is considered easy to use and in accordance with the needs of partners. Marketing carried out on social media can also be well received by respondents and the distribution channels used can make it easier for partners to market their products and make it easier for consumers to get products.
Keyword: Ginger Latte, ready to drink, saluran distribusi, social media marketing, Usaha mikro kecil menengah

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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