Judul: Bauran Pemasaran Yang Mempengaruhi Konsumen Dalam Menonton Film Di Bioskop (Studi Kasus Pada Film Filosofi Kopi)
Abstrak: Tujuan dari penelitian ini diantaranya adalah untuk menganalisis pengaruh produk, harga, promosi, tempat, proses, orang dan bukti fisik (bauran pemasaran) terhadap keputusan konsumen dalam menonton film di bioskop. Selanjutnya untuk mengetahui sub variabel apakah yang paling berpengaruh dalam keputusan konsumen dalam menonton film di bioskop. Penelitian ini dilaksanakan dari bulan September hingga November 2015. Data yang digunakan adalah data primer yang didapatkan dari hasil wawancara lalu diolah menggunakan alat analisis Structural Equation Modeling (SEM) melalui pendekatan Partial Least Square (PLS). Berdasarkan hasil dari penelitian terdapat dua sub faktor yang mempengaruhi responden secara positif dan signifikan yaitu sub faktor produk dan sub faktor tempat. Secara keseluruhan dari bauran pemasaran yang mempengaruhi keputusan konsumen dalam menonton film di bioskop ini adalah 41.5%.
Keyword: Bauran Pemasaran, Film, Keputusan Konsumen, Structural Equation Modeling (SEM)

Judul: Pengaruh Store Atmosphere terhadap Store Image dan Kepuasan Pelanggan Bioskop XYZ
Abstrak: Bioskop merupakan rantai eksibisi Industri Perfilman yang berperan untuk memberi kontribusi bagi ekonomi kreatif Indonesia untuk mendukung pertumbuhan ekonomi. Bioskop harus mampu meningkatkan kemampuan unggul bersaing dengan melakukan berbagai strategi salah satunya dengan memberikan kepuasan kepada pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh store atmosphere terhadap store image dan kepuasan pelanggan bioskop XYZ. Jenis penelitian merupakan kuantitatif dengan sumber data primer diperoleh dari penyebaran kuesioner menggunakan metode purposive sampling dan quota sampling serta sumber data sekunder. Penelitian ini dilakukan di bioskop XYZ yang berlokasi di Bogor yang dimulai dari bulan April hingga Juni 2023 dengan responden sejumlah 200 orang. Metode analisis yang digunakan pada penelitian ini adalah analisis deskriptif dan SEM-PLS. Hasil penelitian menunjukkan bahwa store atmosphere tidak berpengaruh terhadap kepuasan pelanggan. Namun, store atmosphere berpengaruh signifikan secara tidak langsung terhadap kepuasan pelanggan melalui store image. Kemudian, store atmosphere berpengaruh signifikan terhadap store image dan store image berpengaruh signifikan terhadap kepuasan pelanggan., Cinemas as a film exhibition chain within the film industry, played a vital role to contribute to Indonesia's creative economy to support economic growth. Cinemas must enhance their competitive edge by various strategies including customer satisfaction. This study aimed to analyze the impact of store atmosphere on store image and customer satisfaction at XYZ cinema. The research used a quantitative approach with primary data collected through questionnaires using purposive and quota sampling methods, along with secondary data. The study was conducted at XYZ cinema located in Bogor which started from April to June 2023, involving 200 respondents. The data analysis method in this research used descriptive analysis and Structural Equation Modeling Partial Least Squares (SEM-PLS). The result showed that store atmosphere did not directly influence customer satisfaction, yet it had indirect significant effect on customer satisfaction through store image. The store atmosphere also had a significant effect on store image and store image had a significant effect on customer satisfaction.
Keyword: Cinema, Store atmosphere, Store Image, Customer Satisfaction

Judul: Excretory/secretory antigen of ascaridia galli L3 stage to trigger yolk immunoglobulin in laying hens
Abstrak: Ascaridiosis caused by the nematode Ascaridia galli. A study was carried out to characterize excretory/secretory antigen of A. galli from larval stage to trigger anti-ascaridiosis yolk immunoglobulin in laying hens. A. galli L3 were recovered from intestines of 100 heads chickens 7 days after oesophagus inoculation with 6000 L2. L3 recovered in this manner were cultured (5 – 10 ml-1) in flasks containing rosswell park memorial institute (RPMI) 1640 media, pH 6.8, without phenol red. Cultures were incubated at 370C in 5% CO2 and culture fluid was collected after 3 days in culture. To prepare excretory/secretory antigen, culture medium were concentrated with vivaspin 30.000 MWCO, and antigen protein concentration were counted as described in Bradford method. The molecular weight of excretory/secretory antigen was determined with sodium dodecyl sulphate polyacrylamide gel electrophoresis (SDS PAGE). Active immunizations were applied intra muscularly of chickens with an initial dose of 80 μg. The immunizations were repeated three times with dose of each 60 μg with an interval of one week. The first immunizations were excretory/secretory antigen mixed with fruend adjuvant complete and subsequently mixed with freund adjuvant incomplete. The chicken’s eggs were collected from 49 day after immunizations. Anti-ascaridiosis yolk immunoglobulin (IgY) was extracted from egg yolks by means of ammonium sulphate and purified using fast performance liquid chromatography (FPLC). The purity of anti-ascaridiosis IgY was determined by Bradford method (λ = 280 nm). Antibody was detected by agar gel precipitation test (AGPT) and enzyme linked immunosorbant assay (ELISA). Antigen were detected with immunohistochemistry. Chickens were challanged with dose of 1000 L2 A. galli. Passive immunizations were applied ten times with dose of each 0,875 mg IgY with an interval of one day intra orally. IgY anti-ascaridiosis was tested against A. galli survival in vitro.
Keyword: Unggas, Isolasi dan karakterisasi antigen, Purifikasi imunoglobulin yolk, Pengukuran antibodi ayam petelur, Metode Imunohistokimia, Ascaridiosis