Judul: The Effect of Digital Literacy on E-Marketing  Literacy on Farmers of Sayurbox Company Partners.
Abstrak: E-marketing can be an alternative for marketing agricultural products. However, the use of e-marketing in the agricultural sector is still low. The use of e- marketing requires farmers to have the ability to master technology or what is known as digital literacy skills. The higher digital literacy of farmers is expected to increase e-marketing literacy in the agricultural sector. So that the level of adoption of e-marketing in the agricultural sector increasing. This study aims to measure the level of digital literacy and e-marketing literacy of farmers. Digital literacy is measured using the concept of digital literacy level by UNESCO in 2018. Meanwhile, e-marketing literacy is measured based on the concept of information literacy level of the SCONUL (Standing Conference of National and University Libraries) conceptual model in the UK, which is called the seven pillars of information literacy. Measurement of digital literacy level and e-marketing literacy used a hierarchical model with two levels of latent variables (hierarchial model with second order latent variable) and analyzed using the PLSPM method. In addition, the analysis of the factors that affect digital literacy and e-marketing literacy of farmers uses multiple linear regression.Farmers have the advantage of protecting their personal data or personal data in the digital environment and protecting their devices from outside intervention. In addition, farmers have also been able to access information properly. Improvements in the aspect of using technology and developing the information that has been obtained will be able to increase digital literacy and farmers' e-marketing literacy. In this study, it was found that there was a significant positive effect of digital literacy on e-marketing literacy. This indicates that digital literacy can be used as an indicator to measure farmers' e-marketing literacy. The results showed that the level of digital literacy and e-marketing literacy of farmers were in the medium category. There is a significant positive effect of digital literacy on e-marketing literacy. This indicates that increasing farmers' digital literacy can increase farmers' e-marketing literacy. One of the sub-constructs that have a major influence in increasing digital literacy is information and data literacy. The improvement of this sub-construct can increase the digital literacy of farmers. In addition, it was also found that control variables such as increased education can increase digital literacy and e-marketing literacy which will encourage the level of adoption of e-marketing in the agricultural sector in the future.
Keyword: level of digital literacy, level of e-marketing literacy, farmer, agriculture

Judul: Efektivitas Komunikasi Pemasaran Digital Produk Olahan Pertanian "Perkedel Kentang" Pada E-commerce Aslina Fresh
Abstrak: Perkembangan teknologi informasi dan komunikasi yang pesat telah mengubah perilaku dan gaya hidup masyarakat menjadi lebih praktis dan ekonomis. Memasuki era industri 4.0 dengan konsep Internet of Things (IoT), segala jenis pekerjaan dapat diselesaikan secara otomatis melalui perangkat digital serta dapat membuka peluang untuk melakukan bisnis secara online atau yang biasa disebut dengan e-commerce. Di Indonesia e-commerce berkembang sangat cepat karena dianggap efektif dalam pemasaran produk dan sebagai pilihan untuk memenuhi kebutuhan pembelian secara cepat. Maka dari itu, tujuan dari penelitian ini adalah menganalisis hubungan karakteristik konsumen, komunikasi pemasaran digital dengan efektivitas komunikasi pemasaran digital produk pertanian UMKM Aslina Fresh. Penelitian melalui pendekatan kuantitatif dengan metode survei yang menggunakan instrumen kuesioner dan didukung oleh data kualitatif dengan wawancara mendalam dan studi literatur. Hasil penelitian menunjukkan bahwa terdapat hubungan signifikan antara karakteristik konsumen pada indikator jenis kelamin dan pekerjaan dengan efektivitas komunikasi pemasaran digital aspek afektif dan usia dengan efektivitas komunikasi pemasaran aspek kognitif., The rapid development of information and communication technology has changed people’s behavioue and lifestyle to be more practical and economical. Entering the industrial era 4.0 with the concept of the Internet of Things (IoT), all types of work can be completed automatically through digital devices and can open up opportubities to do business online or commonly reffered to as e-commerce. In Indonesia, e-commerce is growing very fast because it is considered effective in product marketing and as an option to meet purchasing needs quickly. Therefore, the purpose of this study is to analyse the relationship between consumer characteristics, digital marketing communications and the effectiveness of digital marketing communications for agricultural products of UMKM Aslina Fresh. Research through a quantitative approach with a survey using a questionnaire instrument and is supported by qualitative data with in-depth interviews and literature studies.The results showed that there was a significant correlation between the consumer characteristics on the indicators of gender and occupation with the effectiveness of digital marketing communications in affective aspects an age with the effectiveness of marketing communications in cognitive aspects.
Keyword: Digital Marketing Communication, E-commerce, Processed Agricultural Product

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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