Judul: The analysis of organizational capability and business environment on business performance and its implications for business development in traditional market PD Pasar Jaya
Abstrak: Small and Medium Enterprises (SMEs) occupies the largest proportion of the industrial sector and plays an important role in economic development, improvement of social welfare and employment in many countries, especially developing countries (including Indonesia). The contradiction between the role of SMEs and limited capability organization of SMEs is a reality that needs to get its own research. The organizational capability in aspects of program implementation and strategic policy and environmental changes in aspects of availability resources, supplier and buyer power, new competitors, and government regulations are expected to be a factor determining achievement of level of the expected business performance. The purpose of this study is to determine the dominant factors in the organizational capability and corporate environments that have real impact on entrepreneur business performance in specific traditional markets PD Pasar Jaya DKI Jakarta. This study use Analysis of variance (ANOVA) to analyze sales data and the Structural Equation Modeling (SEM) to analyze perception data. In addition, this study tries to propose priority business development strategy which is the result of Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis. Data used in this study are primary and derived from the 260 respondents which are separated in seven markets PD Pasar Jaya selected as research objects. Based on SEM analysis has found dimensions and the dominant factors that affect positive and real. They are technology that perceived as way of working and controlling planned, marketing performance that perceived by loyal customers, sales of qualified product with competitive price, and old customers that move to other sellers. All of these are being stimulus that can improve business performance in aspect of profit. Based on SWOT analysis, it is proposed several business development strategies that will be productive if implemented simultaneously. These strategies include market orientation strategy, (S-O strategies); technology orientation strategy (S-T strategy), market and technology orientation strategy (W-O strategy), human resources development and financial management orientation strategy (W-T strategy).
Keyword: SMEs, Small and Medium Enterprises, traditional market, perception scale, organizational capability, environmental business, marketing and business performances, ANOVA, SEM, Structural Equation Modeling, SWOT, development strategy, UKM, pasar tradisional, kapabilitas operasional, kapabilitas manajerial, lingkungan usaha internal, kinerja pemasaran, kinerja bisnis, analysis of variance, Strengths, Weaknesses, Opportunities and Threats, strategi pengembangan.

Judul: Pengaruh Orientasi Pasar Dan Pendekatan Entrepreneurial Marketing Terhadap Kinerja Pemasaran Dan Keberlanjutan Usaha UMKM Tas.
Abstrak: Usaha Mikro Kecil Menengah (UMKM) adalah unit usaha produktif yang dilakukan oleh perorangan atau badan usaha disemua sektor ekonomi dan menjadi salah satu kekuatan pendorong dalam pembangunan perekonomian di Indonesia. Sebagian besar peningkatan perekonomian di Indonesia saat ini didominasi oleh perkembangan UMKM, karena berpotensi besar sebagai penggerak roda perekonomian, penyerapan tenaga kerja, menjadi sumber pendapatan untuk meningkatkan kesejahteraan masyarakat, berkontribusi dalam pembentukan PDB secara signifikan, dan menambah cadangan devisa negara dengan nilai ekspor yang tinggi. Kondisi ini diperkuat dari berbagai data empiris yang mendukung dan menyebutkan bahwa keberadaan UMKM cukup dominan di dalam perekonomian Indonesia. Penelitian ini bertujuan untuk (1) menganalisis pengaruh orientasi pasar terhadap kinerja pemasaran pada UMKM tas di Desa Bojong Rangkas, (2) menganalisis pendekatan entreprenerial marketing terhadap kinerja pemasaran pada UMKM tas di Desa Bojong Rangkas, (3) menganalisis pendekatan enterprenerial marketing terhadap keberlanjutan usaha pada UMKM tas di Desa Bojong Rangkas, (4) menganalisis pengaruh kinerja pemasaran terhadap keberlanjutan usaha pada UMKM tas di Desa Bojong Rangkas. Penelitian ini menggunakan metode deskriptif dengan pendekatan kuantitatif yaitu menggunakan metode sensus. Pelaku usaha sebanyak 80 orang di Desa Bojong Rangkas dilibatkan sebagai sampel penelitian. Proses pengumpulan data dilakukan terhadap pelaku usaha dengan menggunakan kuesioner selama kurang lebih 30 hari. Analisis deskriptif digunakan untuk mendeskripsikan karakteristik pelaku usaha dan profil usaha tas. Sementara itu, structural equation model-partial least square (SEM-PLS) digunakan untuk mengaproksimasi dan menguji pengaruh antar variabel seperti orientasi pasar, entrepreneurial marketing, kinerja pemasaran, dan keberlanjutan usaha. Pada penelitian ini software smartPLS akan digunakan untuk mendukung dalam menghitung dan menganalisis data. Hasil-hasil dari studi ini menunjukkan bahwa terdapat pengaruh yang signifikan dari orientasi pasar terhadap kinerja pemasaran, entrepreneurial marketing terhadap kinerja pemasaran, dan kinerja pemasaran terhadap keberlanjutan usaha. Namun, tidak terdapat pengaruh yang signifikan dari entrepreneurial marketing terhadap keberlanjutan usaha. Hal ini berimplikasi bahwa orientasi pasar dan entrepreneurial marketing adalah faktor-faktor yang menentukan orientasi pasar dan faktor-faktor tersebut harus dipertimbangkan oleh pelaku usaha dalam UMKM tas.
Keyword: bag’s micro small and medium enterprises, business sustainability, entrepreneurial marketing, market orientation, market performance

Judul: Hydroxyapatite-Chitosan Composite Coating on Stainless Steel 316 to Improve Corrosion Resistance
Abstrak: Metals that were used in bone implantation should have good corrosion resistance that were not easily corroded when implanted into the body. Metal corrosion resistance of stainless steel 316 can be enhanced through the metal coating by hydroxyapatite-chitosan composite with composition ratio of hydroxyapatite (gram) and chitosan 3% (mL) 0.2:0, 0.2:0.1, 0.2:0.5, 0.2:1.0, and 0.2:1.5. Besides improving the corrosion resistance of metal, the presence of chitosan also maintain the position of hydroxyapatite on metal surfaces. Corrosion resistance increases with increasing amount of chitosan added and the best composition of hydroxyapatite-chitosan composite was 0.2:1.0.
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