Judul: University Student's Perception about High Calcium Milk Advertisement on Television and Consumption Decision
Abstrak: Milk: is one type of food from animals origin with high and complete nutrition that is very important for humans. A wakening society awareness regarding the danger of osteoporosis is needed and encouraging the people to live actively collSl!I!ling food with balanced nutrition, especially food with high calcium from now on. This where importance of high calcium milk advertisement. The objectives of the research are to : (l) identify perception of high Calcium milk advertisement on television, motivation and decision in consuming, (2) ·analyze university student's who living in Babakan Raya characteristic relations with perceptions, motivation and decision in consuming high calsium milk. (3) analyze relations between university student's perception with motivation and decision in consuming high calsium milk and (4) analyze relations between motivation and university student's deciSion in consuming high calcium milk.
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Judul: Analisis Faktor-Faktor yang Mempengaruhi Perilaku Konsumen dalamKeputusan Pembelian Susu Cair Ultra Milk (Studi Kasus Mahasiswa S1 Institut Pertanian Bogor)
Abstrak: Indonesian people’s growing awareness of the impotance of liquid milk as a product for maintaining health, brings about an opportunity of marketing a product of liquid milk. A liquid milk industry is in fact dominated by popular players, among other things, Ultra Milk. Therefore, to maintain its market, Ultra Milk is supposed to know the factors influencing the making of the desicion of buying liquid milk. The consumers who have become a research target is a student of bachelor degree of Bogor Institute of Agriculture who has bought some liquid milk of Ultra Milk. This research is intended to as follows : (1) to identify the characteristic of the costumers of Ultra Milk, (2) to identify a process of deciding to buy Ultra Milk, (3) to analyze the factors influencing the customers’ decision to buy Ultra Milk, (4) to analyze customers attitude towards the attributes owned by Ultra Milk. The data used in this research are primary and secondary. The primary data are taken from the spreading of questionaires and the secondary data are taken from a library study, information on the internet, and a study of references. Secondary data are taken frombook’s study, internet and literature’s study.The technique to take samples used in this research is a quota sampling. The means of analyzing are the descriptive analysis, the factor analysis and a model of MultiattributeFishbein analysis with the help of SPSS software version 17 and Microsoft Excel. The results of the research show that the majority of the customers of Ultra Milk’s liquid milk are the female university students (62%), aged 21 years old (46%), their origins of Jakarta, Bogor, Tangerang and Bekasi (41%). Their average monthly expenses are from 500,001 rupiahs to 1,000,000 rupiahs ( 67%). The process to decide on buying the customers of Ultra Milk’s liquid milk goes through 5 phases namely, recognizing the need, searching for the information, evaluating the alternatives, buying and evaluating the. Referring to the factor analysis, there are 3 factors which are seen, among other things, the factors of individual characteristic, the knowledge of a product and a personality, and the source of information. Referring to the analysis of multiattributeFishbein, the customers put emphasis on the halal of a product, the quality of product and the security of a consuming process while buying liquid milk. The customers see Ultra Milk’s liquid milk from the quality of a product, the halal of a product and the security of a consuming process. Referring to the Fishbein score of 258.68, it is concluded that the product of Ultra Milk’s liquid milk is considered as a good category.
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Judul: Infeksi Virus Parainfluenza Pada Anjing
Abstrak: Virus parainfluenza anjing termasuk famili Paramyxoviridae, berbentuk pleomorf dengan ukuran bervariasi (bergaris tengah antara 100-500 nm), berpembungkus peka ether, berisi genom RNA dan secara serologis mempunyai kesamaan dengan virus SV-5 kera; dikenak sebagai salah satu kausa penting dari sindrom "kennel cough". Infeksinya dapat mengenai anjing semua umur yang belum pernah terinfeksi atau mendapatkan vaksinasi mengakibatkan gejala klinis ringan yang terbatas pada traktus respirasi atu infeksi yang secara klinis tidak memperlihatkan gejala nyata. Gejala klinis yang nampak setelah masa inkubasi (1-5 hari) terlewati berupa batuk yang tidak berat selama beberapa hari, berbagai tingkat tonsilitis dan pharyngitis dan kadang-kadang ditemukan kenaikan temperatur rektal antara 1-2 derajat C dari temperatur normal rat-rata. Anjing terinfeksi mengandung virus pada traktus respirasi bagian atas dan bawah serta limfonoduli sampai hari ke 9 setelah infeksi. Penyebaran virus antar anjing terjadi secara aerogen.
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