Judul: Pengaruh Orientasi Pasar terhadap Kinerja Usaha pada Usaha Mikro Kecil (UMK) Tempe di Kota Bogor Jawa Barat
Abstrak: Perkembangan Usaha Mikro Kecil (UMK) sangat baik di Kota Bogor. UMK yang berkembang baik salah satunya adalah usaha pembuatan tempe. Usaha pembuatan tempe memiliki karakteristik yang unik yaitu suplai bahan baku tempe yang seratus persen berasal dari impor. Hal ini mengindikasikan dengan adanya ketergantungan bahan baku pada impor akan memengaruhi kegiatan usaha pembuatan tempe seperti perubahan harga kedelai maupun ketersediaan kedelai di pasar. Namun demikian, usaha pembuatan tempe ini bisa bertahan dalam waktu yang lama meski perkembangannya usahanya tidak signifikan. Oleh karena itu, dibutuhkan penelitian yang berkaitan dengan kinerja usaha dengan melihat orientasi pasar sebagai salah satu faktor yang dapat meningkatkan kinerja usaha. Tujuan dari penelitian ini adalah (1) Menganalisis faktor-faktor yang memengaruhi orientasi pasar untuk meningkatkan kinerja usaha pada usaha mikro kecil tempe di Kota Bogo; (2) Menganalisis indikator yang memengaruhi faktor dari orientasi pasar untuk meningkatkan kinerja usaha pada usaha mikro kecil tempe di Kota Bogor; (3) Menganalisis pengaruh orientasi pasar terhadap kinerja usaha pada usaha mikro kecil tempe di Kota Bogor. Penelitian ini dilakukan pada bulan Maret 2017 sampai Mei 2017. Lokasi penelitian ini dilaksanakan kepada pelaku UMK tempe di Kota Bogor. Pemilihan responden dalam penelitian ini menggunakan teknik purpossive sampling pada tiga puluh pelaku UMK tempe yang tersebar di Kota Bogor. Data kuantitatif diperoleh dengan menggunakan analisis Structural Equation Modelling (SEM) menggunakan pendekatan smart partial least squares (smart PLS). Hasil evaluasi pengukuran menunjukkan bahwa model telah lulus kriteria uji validasi dan reliabilitas setelah melakukan satu kali respesifikasi. Indikator yang dihilangkan adalah intelligence dissemination (X2) dan competitor intelligence (X4). Model struktural (Inner model) dievaluasi dengan menggunakan R-square. Hasil menunjukan bahwa nilai R-squares variabel endogen setelah dilakukan respesifikasi sebesar 0,741 yang dapat diinterpretasikan bahwa sebesar 74,1 persen dapat dijelaskan oleh model dan sisany 25,9 persen dijelaskan diluar model. Berdasarkan hasil output PLS nilai variabel orientasi pasar yang signifikan yaitu orientasi pelanggan dan orientasi pesaing memberikan hasil secara berturutturut 0,373 dan 0,371. Hal ini berarti setiap kenaikan orientasi pelanggan, orientasi pesaing sebesar satu persen maka akan meningkatkan kinerja usaha sebesar 0,373 persen dan 0,371 persen. Pelaku usaha pembuatan tempe di Kota Bogor akan mengalami peningkatan kinerja usahanya, apabila pelaku usaha tersebut dapat menerapkan dan mengadopsi orientasi pasar dalam menjalankan usahanya. Penerapan orientasi pasar adalah salah satu solusi dalam meningkatkan kinerja usaha.
Keyword: Orientasi Pelanggan, Orientasi Pesaing, Partial Least Square (PLS)

Judul: Pengaruh Orientasi Kewirausahaan terhadap Kinerja UMKM Tahu di Kabupaten Bogor dengan Gaya Pengambilan Keputusan sebagai Variabel Moderator
Abstrak: Entrepreneurship has become an important concern to develop socioeconomic growth of the country. The more developed a country, there are many educated people but there are also many unemployed. So that increasingly perceived the importance of entrepreneurship. Economic independence of a country, especially Indonesia can be built through entrepreneurship. Therefore, it can be said that entrepreneurship has an important role on the economy and labor conditions in Indonesia. Entrepreneurship concept can be applied to several sectors, such as Micro Small and Medium Enterprises (SMEs). SMEs provide a substantial contribution to Gross Domestic Product of Indonesia. SMEs contribute about 50 percent to national GDP, and every year tends to increase. SMEs sector has a considerable role for the overall economic development. However, in fact enhancement the competitiveness of SMEs often face constraints due to the small economies of scale and availability of limited resources. SMEs which are facing the obstacles is the tofu SMEs in Bogor Regency. The general trend which happen in business environment is shortening life cycle of products and business models. As a result, the profit which gotten is uncertain and business need to look for new opportunities. Entrepreneurship orientation is the process of a company to do the business (business strategy) and create a good performance. Based on the identification of business conditions or business carried on, tofu entrepreneur could get benefit from adopting or implementing entrepreneurship orientation. The purpose of this study are 1) to analyze the factors that influence the entrepreneurship orientation of tofu entrepreneur to improve the business performance 2) to analyze the dimensions of entrepreneurship orientation of tofu entrepreneur to improve business performance and 3) to analyze the effect of entrepreneurship orientation of tofu entrepreneur in Bogor Regency towards business performance with decision making style as moderator variable. This study was conducted in 14 districts of Bogor Regency based on the sampling frame from KOPTI Bogor Regency. Data which used in this study are primary data and secondary data. Primary data was obtained from interviews with administrators KOPTI and 100 tofu entrepreneur at each location using a list of questions (questionnaire) that has been provided. Secondary data were obtained by studying books and resources that are relevant to the topic under study from the Ministry of Cooperatives and SMEs, the Central Bureau of Statistics, and KOPTI Bogor Regency. Collection of secondary data obtained also from literature, obtained either in the library or from other places such as the results of previous research on the study of entrepreneurship, entrepreneurship orientation, as well as the performance of SMEs, both in the print media (tabloids and magazines), and electronic media (internet). The instrument which used in this study are questionnaire, electronic data storage and recording devices. The analysis used are descriptive and quantitative analysis Partial Least Square (PLS) with SmartPLS program. Results of this study indicate factors that influence entrepreneurship orientation of tofu entrepreneur in Bogor Regency consist of resources, business characteristics, the external environment, and the role of government. The factors that most influence of entrepreneurship orientation is resources. Factors that influence the entrepreneurial orientation next is
Keyword: Entrepreneurship orientation, tofu, SMEs, Partial Least Square

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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