Judul: Strategi Pemasaran pada“Rumah Talas” Gurih 7 Bogor, Jawa Barat
Abstrak: Rumah Talas” Gurih 7 is a First Company that produced taro product like taro roll, layered cake, brownies, and etc as souvenirs of Bogor. The study aimed to identify the internal and external factors, analyzing alternatif strategy, and recommends alternative strategic. Research using the SWOT matrix. The result show that the company’s internal condition of product texture, product diversity, location, inovation, product quality, distributive channel, product display, promotion, product quantity, price, and product certification. Research also show the company’s external condition which pending population, increasing population, tourist areas, development of technology, bargaining power of suppliers, subtitution product, increasing competition, industry entry barriers, and strength of buyers. Based on the SWOT analysis produced ten alternatif strategis
Keyword: SWOT, “Rumah Talas”, Marketing Strategy, Gurih 7

Judul: Strategi Pemasaran Rumah Tempe Indonesia di Bogor
Abstrak: Rumah Tempe Indonesia (RTI) is one of food processing industries in Bogor which using soybean as raw material. Tempeh and tofu are main products of RTI. Recently, lack of optimization of marketing, limitation of resources, and also lack of optimization of machine used are the kinds problems of RTI. The purpose of this study is to formulate the appropriate marketing stategy through the marketing mix concept of 4P’s which involve the internal and external parties in organization. Analytic Hierarchy Process (AHP) was used as the method to solve the problems through the selection of several priorities. Result showed that the order of marketing mix priority that has been chosen by the internal parties are as follow : product, promotion, place, and price. Also, the ultimate goal can be determined by several criteria of marketing mix. Those criteria are quality, personal selling, direct distribution and above-market pricing.
Keyword: Bogor Agricultural University (IPB), Rumah Tempe Indonesia, Marketing Mix Strategy, Analytic Hierarchy Process (AHP)

Judul: Pemurnian dan karakterisasi protein inhibitor RNA helikase virus hepatitis C
Abstrak: Hepatitis C virus (HCV) infection is the second most common chronic viral infection in the world with global prevalence. This infection is contribution to chronic hepatitis and liver cirrhosis, often leading to hepatocellular carcinoma. There is no effective drug and vaccine available against HCV. The current standard treatment, a combination of pegylated interferon-α with ribavirin, is limited by its suboptimal response rate in a significant patient population, side effects, and affordability. Therefore, development of effective drug is needed. One approach to find out the candidate of antiviral drug is to discover the inhibitor of enzyme that essential for virus replication, such as RNA helicase. Streptomyces chartreusis 5-095 produce the inhibitor of HCV RNA helicase. The aim of this study was to purify the protein inhibitor which has inhibition activity against ATPase activity of RNA helicase HCV from S. chartreusis 5-095. The supernatant of culture S. chartreusis 5-095 exhibited high inhibiton activity against ATPase activity of RNA helicase HCV (approximately 72%) at 10 days of incubation. The extracellular protein inhibitor was partially purified by procedures of precipitation with ammonium sulfate to 65% saturation and gel filtration (Sephadex G50) using methanol water solution (4:6) as an eluen. The purity of protein inhibitor was monitored by SDS PAGE. The protein inhibitor showed a relative molecular mass were estimated to be 14 kDa and increased the purity 23,08 fold than those of the crude protein. The specific activity and IC50 after purification were 13,1338 U/mg and 0,0767 mg/mL, respectively. The activity of purified protein inhibitor showed its stability over pH range from 5-8 and optimum at pH 7,4. The inhibition activity showed its stability up to 70% at temperature 100 oC. The purified protein inhibitor relatively stable its activity at storage in the range of -20 oC to room temperature for 35 days.
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