Judul: Strategi Pemasaran Rumah Tempe Indonesia di Bogor
Abstrak: Rumah Tempe Indonesia (RTI) is one of food processing industries in Bogor which using soybean as raw material. Tempeh and tofu are main products of RTI. Recently, lack of optimization of marketing, limitation of resources, and also lack of optimization of machine used are the kinds problems of RTI. The purpose of this study is to formulate the appropriate marketing stategy through the marketing mix concept of 4P’s which involve the internal and external parties in organization. Analytic Hierarchy Process (AHP) was used as the method to solve the problems through the selection of several priorities. Result showed that the order of marketing mix priority that has been chosen by the internal parties are as follow : product, promotion, place, and price. Also, the ultimate goal can be determined by several criteria of marketing mix. Those criteria are quality, personal selling, direct distribution and above-market pricing.
Keyword: Bogor Agricultural University (IPB), Rumah Tempe Indonesia, Marketing Mix Strategy, Analytic Hierarchy Process (AHP)

Judul: Strategi Promosi Rumah Tempe Indonesia, Bogor
Abstrak: Tempe merupakan makanan asli Indonesia yang dikenal sejak berabad-abad yang lalu. Bagi masyarakat Indonesia, saat ini tempe masih menjadi pilihan sebagai sumber protein. Sayangnya, masih banyak pengrajin tempe di Indonesia yang belum memenuhi bahkan memperhatikan standar pembuatan tempe ini. Hal ini membuat tempe dipandang sebagai makanan kelas bawah. Rumah Tempe Indonesia (RTI) berusaha memperbaiki citra tempe sebagai makanan sehat juga bisa diproduksi dengan cara yang baik pula, sehingga tempe yang dihasilkan merupakan makanan yang berkualitas. RTI memiliki visi mendorong perubahan dan memperbaiki kualitas dan citra tempe. Untuk itu, RTI perlu strategi promosi yang tepat agar visi dan misinya tercapai. Penelitian ini bertujuan untuk merumuskan dan merekomendasikan strategi promosi yang paling tepat untuk RTI dengan mempertimbangkan lingkungan internal dan eksternal. Metode yang digunakan pada penelitian ini adalah matriks SWOT dan AHP. Dihasilkan empat alternatif strategi dari matriks SWOT. Strategi WO: optimalisasi media sosial dengan melibatkan FTI dan konsumen merupakan alternatif dengan bobot tertinggi berdasarkan pengolahan AHP. Strategi ini yang kemudian menjadi rekomendasi strategi promosi bagi RTI.
Keyword: AHP, strategi promosi, Rumah Tempe Indonesia, matriks SWOT, tempe

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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