Judul: ImplementationHouse of Quality based Community Based Marketing In Coffee Product Development CV Laduti
Abstrak: Similar preference that a group of customers shares encourages the creation of a community and thus becomes a platform of interaction. Assessing this potential, community-based marketing strategies (CBM) emerge in order to manage a community to become more effective. This study aims to analyze the characteristiCukup sering of the homebrewing consumer community, the combination of atributes that consumers demand, and develop strategies for CV Laduti. The research was conducted from April 2022 to June 2023 in Bogor City with 35 responden who met the requiremen. By using the validity test, reliability test, and the House of Quality matrix, this study resulted in the output of the 4C strategy, namely the aspecTidak Sering of co-creation, currency, communicative activation, and conservation, as well as prototypes for product packaging.
Keyword: Community Based Marketing, Consumer Preference, Home Brewing, House of Quality

Judul: Development of Kafeologi Milk Coffee Beverage Products with Human-Centered Design Approach
Abstrak: Kafeologi merupakan sebuah UMKM produsen kopi susu dalam kemasan yang masih tergolong produk baru di tengah banyaknya kompetitor sehingga membutuhkan banyak pengembangan untuk meningkatkan penerimaan konsumen dan menjadikannya sukses di pasaran. Penelitian ini bertujuan mengidentifikasi permasalahan pada konsep produk minuman kopi susu dalam kemasan Kafeologi terkait dengan pengembangan produknya, merancang konsep produk sebagai solusi yang memiliki kecocokan dengan pasarnya, serta mengevaluasi kesesuaian konsep produk dengan pasar yang dituju melalui mendekatan Human-Centered Design. Penelitian ini dilakukan melalui tiga fase yaitu fase inspirasi untuk mengidentifikasi fokus permasalahan dan penggalian informasi dalam merancang solusi, fase ideasi untuk pembuatan solusi konsep produk serta fase verifikasi untuk menguji penerimaan konsep produk. Fokus permasalahan yaitu terkait manfaat, citra produk, dan segmentasi pasar yang belum spesifik. Solusi konsep produk sebagai produk minuman penyegar dengan manfaat meningkatkan konsentrasi dan mencegah penyakit degeneratif. Segmentasi konsumen yaitu memiliki karakteristik berusia produktif dengan aktivitas padat (16-36 tahun). Hasil verifikasi solusi menunjukkan konsumen pada segmentasi tersebut menerima dan berminat terhadap produk. Fokus penting yang memengaruhi minat konsumen pada produk yaitu terkait kepraktisan, manfaat, dan rasa.
Keyword: Coffee, consumer segmentation, Human-Centered Design (HCD), product concept

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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