Judul: Characteristics of Web Navigation Customer’s Releationship of Shofia Toys Spending Online
Abstrak: Strategy through the Internet perceived by Shofia Toys considerable breakthrough innovative and effective. This is quite interesting given the current assessed Shofia Toys launches online shopping since 2003 until now, the Shofia Toys also remain open them offline sales channels (conventional stores). Companies need to know the extent marketing strategies trough offline dan online be done simultaneously so as to increase revenue. Further information obtained from the study results will be input (input) for Shofia Toys to be able to focus with both strategies. To maintain its business, Toys Shofia requires an assessment of the extent to which the characteristics of e-commerce customers Shofia Toys so via online sales can continue to grow and increase revenue. The purpose of this study were (1) Know the characteristics of customers who shop online at sites Shofia Toys. (2) Determine the characteristics of customers who do not shop online at sites Shofia Toys. Quantitative data obtained through filling the questionnaire will be processed and analyzed by tabulating the data, as well as the calculation of average and discriminant analysis. The results of the analysis of respondent data will be obtained information about the characteristics of respondents and pengelompokanya, as well as the characteristics of each group. Characteristics of respondents will be grouped by: (a) demographic categories, (b) Internet usage patterns, (c) web navigation behavior, (d) information search behavior, (e) Internet usage experience, (f) success rate of finding the product, (g) the time required to find the desired WEB, (h) type of product information sought, (i) online experience is not satisfactory, (j) frequency of visits to online shops that exist. Useful information about the characteristics of respondents to understand the types and characteristics Shofia Toys online customers, so companies can determine the development strategy and performance improvement right products. Further data analysis will be done by using the method of discriminant analysis to determine the dominant characteristics of the type of customer who buys and who does not buy, and how important (significant) relationship of each customer's characteristics. Based on the results obtained by discriminant analysis of four indicators that distinguish or affecting the characteristics of shopping at Toys Shofia customer web navigation, which is gender, age, ethnic, degree, salary, frequency of online.
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Judul: Determinants Of Online Journey And Its Influence On Online Customer Satisfaction And Loyalty
Abstrak: Teknologi internet menunjukkan peningkatan dari waktu ke waktu. Menurut data yang dirilis oleh Asosiasi Penyelenggara Jasa Internet Indonesia, pengguna internet terus tumbuh sejak abad ke-19. Pada tahun 1998 pengguna internet di Indonesia hanya 0,5 juta orang dan naik menjadi 139 juta pada tahun 2015. Kemajuan teknologi internet mampu mempengaruhi kegiatan pemasaran. Belanja online dipandang lebih praktis, karena konsumen dapat melakukannya kapan saja dan menghemat waktu karena tidak perlu mengunjungi toko fisik. Pengalaman belanja yang baik memungkinkan konsumen untuk menyebarkan positive word of mouth yang akan memberikan efek promosi ke konsumen lain (Chen et al. 2011), padahal untuk menarik pelanggan baru harus membayar lima kali lebih besar daripada mempertahankan konsumen yang sudah ada (Van-Vuuren et al. 2012). Tujuan dari penelitian ini adalah untuk mengidentifikasi faktor-faktor penentu online journey dan menyelidiki pengaruh online journey terhadap online customer satisfaction dan online customer loyalty dalam konteks toko online di Indonesia. Penelitian ini mengacu pada model konseptual online journey dari Mangiaracina et al. (2009), yang membagi pemetaan online journey menjadi lima tahap: lokasi pendaratan (site landing), penemuan produk (product discovery), presentasi produk (product presentation), manajemen keranjang (cart management), pemeriksaan akhir (check out), dan pengiriman (delivery). Berdasarkan survei yang diadakan di Indonesia pada Bulan Juli sampai September 2015 terhadap 136 responden, pemetaan perjalanan online yang dibangun dalam penelitian ini dapat digunakan untuk mengevaluasi persepsi konsumen terhadap kinerja situs toko online. Teknik Structural Equation Modeling (SEM) digunakan untuk mengidentifikasi pengaruh positif online journey terhadap online customer satisfaction dan online customer loyalty. Hasil penelitian menunjukkan bahwa keenam tahapan online journey berpengaruh positif terhadap online customer satisfaction. Namun, dua diantaranya tidak signifikan, yaitu site landing dan check out. Selain itu, kepuasan pelanggan online juga memengaruhi loyalitas pelanggan online secara signifikan. Ini menunjukkan bahwa online journey penting untuk dipertimbangkan dalam menciptakan online customer satisfaction dan juga online customer loyalty. Penelitian ini memberikan kontribusi sebuah wawasan dari konteks toko online Indonesia untuk mengidentifikasi tahapan online journey pembeli online yang diperlukan dalam mengatur strategi e-commerce yang efektif., Internet technology showed improving over time. According to data released by the Association of Indonesian Internet Service Provider, the internet user has continued to grow since the 19th century. In 1998 internet users in Indonesia only 0.5 million people and go up to 139 million in 2015. Advances in internet technology was capable of affecting marketing activities. Online shopping seen as more practical, because consumers can do so anytime and saving time to not visit a physical store. Good shopping experience allowing consumers to spread a positive word of mouth that will provide promotional effect to other consumers (Chen et al. 2011), whilst to attract the new customers have to pay five times larger instead of maintain the existing customers (Van-Vuuren et al. 2012). The purpose of this study is to identify the determinants of online journey and investigate the influence of online journey on online consumer satisfaction and consumer loyalty in the Indonesian online shop context. This study refers to the conceptual model of online journey from Mangiaracina et al. (2009), whose divide the online journey mapping into five stages: site landing, product discovery, product presentation,
Keyword: Kepuasan konsumen online, loyalitas konsumen online, perjalanan konsumen online, SEM, toko online

Judul: Pengaruh Infeksi Haemoproteus columbae (Kruse, 1890) Pada Burung Merpati Dan Cara Penanggulangannya
Abstrak: Haemoproteus columbae merupakan paras it yang menyerang sel-sel darah merah burung rnerpati. Siklus hidupnya kompleks dan dapat dibagi menjadi dua yaitu siklus hidup asexual terjadi delam tubuh burung merpati dan siklus hidup sexual terjadi dalam tubuh lalat dari famili Hippoboscidae sebagai vektor. Stadium yang nampak dalam peredaran darah perifer hanyalah garoetosit yang dapat dibedakan menjadi dua yaitu gametosit jantan (mikrogametosit) dan gametosit betina (makrogametosit).
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