Judul: Model Loyalitas Pelanggan Minyak Goreng Bimoli Pada Rumah Tangga di Kabupaten dan Kota Bogor
Abstrak: Customer satisfaction and customer loyalty are one of the main core of business activities that should prioritized by every company. In the short term, customer satisfaction and customer loyalty will affect the company revenue and profit, but in the long-term will positively affect the brand equity. Partial least square (PLS) model of customer satisfaction and loyalty, established based on the American Customer Satisfaction Index (ACSI) Model and the European Customer Satisfaction Index (ECSI) Model. The aims of this research are: 1) to analyze the causality relationship between latent variables forming customer satisfaction; 2) to analyze affect of overall customer satisfaction to customer loyalty; 3) to identify SES frequency distribution based on total cost of household routine consumption per month; 4) to analyze the role of SES as a variable that directly influence the customer satisfaction and customer loyalty; 5) to analyze the categorical variables that related to both customer satisfaction and customer loyalty; and 6) to form the best PLS Model to form the customer satisfaction and customer loyalty. Nonprobability sampling method used in this research, and 385 household selected as respondent by judgmental sampling technique. The results shows, the latent variables sorted from the strongest to the weakness causality relationships, for overall customer satisfaction are consists of perceived quality, perceived value, image, and customer expectation. The overall customer satisfaction, significantly form customer loyalty, with the coefficient of R square is 0.533. It can interpret as many as 53.3% the variance scores of customer loyalty explained by the overall customer satisfaction. The new frequency distribution was formulated from three categorical SES are SES A (>Rp.1.720.000), SES B (Rp.1.310.001 – Rp.1.720.000), and SES C (Rp.900.000 – Rp.1.310000). SES that significantly formed by the customer profession (job), did not affect significantly to form customer satisfaction and customer loyalty. There were no significance association between the categorical variables (gender and formal education) with customer satisfaction and loyalty. The best model consists of the entire reflective manifest variables, except on the formative manifest variables of SES. From three formative indicators (consume, job and education) only indicator job that significantly forming the SES variable, so the others deleted from the PLS model.
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Judul: Pengaruh Manajemen Kerelasian Pelanggan terhadap Loyalitas Nasabah PT Bank Muamalat Indonesia,Tbk Cabang Bogor
Abstrak: Loyalty is a customer commitment to constantly resubscribe and repurchase a product or service in the future. Every company wants the customer to have high loyalty toward their products, so does PT Bank Muamalat Indonesia (BMI), Tbk Branch Bogor. Loyalty appears because of customer satisfaction and good relationship between the customer and the company. Customer relationship management is needed to mantin a good relationship between the customer and the company. Customer relationship management in BMI is a company approaching to (1) customer identification (IDENT), (2) customer differentiation (DIFFER), (3) interaction to retain (INTER) and (4) technology development (TEKNO). The fourth independent variables, satisfaction (PUAS) and loyalty (LOYAL) as the dependent variables are variables that can not be measured 6 directly, so they are needed to take a few indicators as a measurement. Structural equation modeling is an approach that can be used to solve the problem. The structural equation modeling analysis is needed to see how customer relationship management and customer satisfaction influence customer loyalty. The result shows that the development of technology (TEKNO) is the factor that influences satisfaction (PUAS) and it is effected to customer loyalty (LOYAL).
Keyword: structural equation modelling., loyalty, customer relationship management

Judul: Embriogenesis ikan buta (Astyanax fasciatus)
Abstrak: Ikan buta Astyanax fasciatus adalah spesies ikan unik dari famili Characidae yang menempati perairan dalam gua di Wilayah La Cueva Chica-San Luis Potasi-Mexico. Ikan ini memiliki mata yang tereduksi (Blind Cavefish) dan warna kulit merah muda, pucat serta mengkilap.
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