Judul: Re-Thinking ‘Cajuputs Candy’ Customer Segmentation: Strategi Memperluas Pasar Produk Lozenges
Abstrak: Permen merupakan salah satu jenis pangan yang banyak disukai oleh masyarakat karena keberadaannya yang mudah ditemukan dan harganya yang terjangkau. Salah satu inovasi yang dilakukan oleh industri permen atau kembang gula adalah dengan menonjolkan manfaat atau khasiatnya. Salah satu permen yang memiliki manfaat kesehatan adalah Cajuputs Candy. Cajuputs Candy merupakan permen yang diteliti oleh salah satu staff pengajar Departemen Ilmu dan Teknologi Pangan IPB, Prof. Dr. Ir. C Hanny Wijaya, M.Agr. Penelitian ini bertujuan: (1) Mengidentifikasi respon konsumen terhadap proses bisnis yang dijalankan oleh Cajuputs Candy jika dilihat berdasarkan kerangka product, price, place, dan promotion, (2) Menganalisis tingkat kinerja dan kepentingan berdasarkan bauran pemasaran dari Cajuputs Candy, (3) Merumuskan strategi yang dapat digunakan oleh Cajuputs Candy. Hasil penelitian ini memperlihatkan preferensi empat kategori konsumen yang berbeda-beda tetapi secara umum artribut yang harus diperbaiki oleh Cajuputs Candy adalah seluruh atribut bauran pemasaran yaitu produk, harga, tempat, dan promosi.
Keyword: Bauran Pemasaran, Cajuputs Candy, Permen, Tingkat Kepentingan dan Tingkat Kinerja

Judul: Optimization of The Addition of Lime Extract (Citrus  aurantifolia Swingle) as an Effort to Increase Flavor Acceptance in Cajuputs® Candy
Abstrak: Penelitian bertujuan untuk mendapatkan formula permen cajuputs® dengan penambahan ekstrak jeruk nipis yang memiliki cita rasa yang lebih baik dibandingkan permen cajuputs® original. Formula optimum diperoleh dengan menggunakan metode rancangan desain campuran d-optimum program Design Expert 11.0® . Variabel bebas yang digunakan adalah jumlah sukrosa, sirup glukosa dan ekstrak jeruk nipis, sedangkan variabel tetap adalah minyak kayu putih, minyak peppermint, dan air. Respon yang dipilih adalah kadar air, aktivitas antioksidan, rating tingkat keasaman dan uji sensori hedonik (atribut rasa, aroma, tekstur, overall). Formula optimum yang terpilih adalah X% sukrosa, Y% sirup glukosa, dan Z% ektrak jeruk nipis. Formula terpilih memiliki nilai desirability 0,68. Pada tahap verifikasi diperoleh permen dengan kadar air sebesar 0,15%, aktivitas antioksidan 0,23 mg AEAC/g sampel dan rating sensori tingkat keasaman 3,40 (skala 1-15 cm). Formula optimum permen yang terpilih memiliki skor kesukaan (skala 1-7) pada atribut rasa 5,47 (agak suka sampai suka), aroma 5,14 (agak suka sampai suka), dan overall 5,30 (agak suka sampai suka) lebih baik secara nyata dibandingkan permen dengan formula original berturut-turut 4,81 (netral sampai agak suka), 4,59 (netral sampai agak suka), dan 4,50 (netral sampai agak suka). Atribut tekstur formula original memiliki skor kesukaan yang lebih baik secara nyata dengan skor hedonik 5,04 (agak suka sampai suka) dibandingkan permen dengan formula optimasi 4,21 (netral sampai agak suka).
Keyword: optimization, cajuputs® candy, lime extract, flavor, antioxidant

Judul: Thermal Characteristics and Dynamics of Tropical Cyclone over Western North Pacific Ocean: A Case Study of Typhoon Songda (Chedeng) 2011
Abstrak: The frequent occasion of Tropical Cyclone (TC) over Western North Pacific (WNP) Ocean lies from 10˚N to 26˚N and 121˚E to 170˚E. Sources of TC development come from warm ocean temperature where latent heat is released during condensation processes and subsequently concentrated in the boundary layer. Relative humidity at 850-700 hPa is responsible to produce the most intense storm. Meanwhile, weak vertical wind shear between 850-200 hPa is one of the dynamical factors that lead to the development of TC. Pressure level of 850-200 hPa is chosen to minimize the thermodynamic effect in the lower troposphere. Typhoon Songda (Chedeng in the Philippines) or TSC lasted from May 18th to 30th, 2011 and strengthened into powerful Super Typhoon stage between May 24th and 27th. Long curving track and the exhibition of all sequences of TC life cycle, TSC is then considered as an ideal case of TC. The objective of the study with case of TSC is to investigate the role of thermal characteristics and dynamics on TC intensity. The research is carried out by using Advanced Research of Weather Research and Forecasting model (WRF ARW model) version 3.3. Two domains are employed in the model. The first domain situate from 02˚N to 40˚N and 118˚E to 149˚E and cover spatial resolution () of 33.1 km. The second domain situate from 09˚N to 27˚N and 119˚E to 132˚E with of 11 km. Timestep of the model () is 120 seconds. The model is supported by the following physical parameterization, i.e., Yonsei University Scheme (YSU) in the boundary layer, Kain-Fritsch scheme (KF) in the cumulus, and WRF Single-Moment 3-class scheme in the microphysics. Initial meteorological condition prior to the formation of the cyclone is generated using WRF ARW standard-release model. Sensitivity of the model output is obtained from a selected single-parameter change scenarios, namely, 10 % to 20 % decrease and increase of wind shear initial data at 850-200 hPa, and by 10 % to 20 % decrease of relative humidity initial data at 850-700 hPa. The result showed that the negative correlations between wind shear and intensity are found in wind shear scenarios. Wind shears of 10 ms-1 which lead to strengthening of the wind intensity in the early period of Typhoon development are found in wind shear scenarios. The effect of wind shear changes on wind intensity is statistically significant in the 20 % wind shear scenarios. During mature stage, weak wind intensity occurred when wind shear increase as given in the WRF standard-release and the 20 % decreasing scenario. Different situation is found in the 20 % increasing scenario where wind shear tend to weak and lead to strong wind intensity at this stage. Meanwhile, the reduction of moisture supply at 850-700 hPa resulting from 20 % decreasing relative humidity play a major role in the weakening of wind intensity and reduces mechanical energy of the cycle process as much as 300 J kg-1.
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