Judul: Analisis Strategi Pemasaran Asuransi Umum pada PT. Asuransi ABC
Abstrak: PT. Asuransi ABC is one ofthe general insurance companies and a joint venture company in Indonesia. The number of competitors in the insurance service industry has forced PT. Asuransi ABC to create a more comprehensive marketing strategy. This research aims to: (1) Identify marketing strategy analysis of general insurance at PT. Asuransi ABC, (2) Analyze the internal factors (strengths and weaknesses) and external factors (opportunities and threats) ofPT. Asuransi ABC, and (3) Formulate the alternative of marketing strategy of general insurance to be implemented by PT. Asuransi ABC. Based on the results obtained from IFE Matrix (3,034) and EFE Matrix (3,014), the position on matrix IE is in cell I, with the type of ‘grow and build’ strategy. An Alternate strategy which is the priority strategy of the general insurance marketing strategy of PT. Asuransi ABC is to expand their market through marketing to other companies, broker, and bank.
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Judul: Analisis Strategi Promosi Produk Bancassurance Pada PT. Asuransi XYZ
Abstrak: PT. XYZ Insurance Indonesia began to launch bancassurance products in 2011. This company is one of the new companies in the bancassurance activities. The objectives of the research are to: (1) Identify the application of bancassurance promotion strategy on PT. XYZ Insurance today; (2) Analyse the factors that affect preparation of the company's promotional strategy, and (3) Formulate alternative promotional strategies of bancassurance products that are appropriate for PT. XYZ Insurance. Based on the results obtained from IFE Matrix and EFE Matrix, the position on matrix IE is at cell V, with the type of ‘hold and maintain strategy’. An alternative strategy that proposes as a top priority for the promotion strategy of bancassurance products of PT. XYZ Insurance is to offer the protection which more comprehensive from many loss
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Judul: Distribusi Temperatur di dalam Drum untuk Sterilisasi Jamur Tiram.
Abstrak: Sterilization of oyster mushroom with three and five variation of convection pipe has been sucsessfully done, that used rice hull hearth. Sterilization process of oyster mushroom is very influence at baglog and mushroom result. Functional group had been got of sterilization process at three and five pipe that is at micelyum baglog and mushroom contain C-O, C-H, C=O and O-H. Spring constant at micelyum baglog for three pipe in a series are 779 Nm-1, 470 Nm-1, 1110 Nm-1 and 564 Nm-1 whereas vibrational wave number are 1365 cm-1, 2924 cm-1, 1659 cm-1, and 3371 cm-1. Spring constant at micelyum baglog for five pipe in a series are 751 Nm-1, 470 Nm-1, 1080 Nm-1, 501 Nm-1 whereas vibrational wave number are 1366 cm-1, 2924 cm-1, 1636 cm-1 and 3371 cm-1. Spring constant at mushroom for three pipe in a series are 821 Nm-1, 470 Nm-1, 1110 Nm-1 and 591 Nm-1 whereas vibrational wave number are 1373 cm-1, 2923 cm-1, 1658 cm-1 and 3371 cm-1. Spring constant at mushroom for five pipe in a series are 803 Nm-1, 470 Nm-1, 1110 Nm-1 and 547 Nm-1 whereas vibrational wave number are 1365 cm-1, 2924 cm-1,1659 cm- 1 and 3371 cm-1.
Keyword: spring constant, oyster mushroom, FTIR, convection pipe, Baglog