Judul: Analysis of Value Proposition and Business Development Strategy of Irba Fashion in Facing the Era of Disruption
Abstrak: Pandemi Covid-19 dan era disrupsi mempengaruhi perekonomian Indonesia salah satunya subsektor fesyen pada ekonomi kreatif dan perubahan pada kebiasaan konsumen. Penelitian bertujuan untuk mengidentifikasi dan menganalisis sumber daya yang menjadi sumber keunggulan bersaing berkelanjutan dan kapabilitas serta value proposition yang fit dengan target market sehingga dapat dirumuskan strategi pengembangan bisnis Irba Fashion kedepannya agar bertahan di era disrupsi saat ini. Data yang diperoleh dianalisis secara kualitatif deskriptif dengan menggunakan Value Chain Analysis, VRIO analysis, Value Proposition Canvas, dan Metode Pembobotan Eckenrode, Bauran Pemasaran 4C. Akhir penelitian menghasilkan rumusan strategi pengembangan bisnis yang disesuaikan dengan adanya perkembangan ekonomi digital yaitu penjualan secara online. Temuan ini dapat dijadikan pertimbangan bagi pemiliki usaha dibidang fesyen dengan proses bisnis yang menyerupai Irba Fashion dalam merumuskan strategi pengembangan bisnis kedepannya., The Covid-19 pandemic and the era of disruption have affected the Indonesian economy, one of which is the fashion sub-sector in the creative economy and changes in consumer habits. The research aims to identify and analyze resources that are a source of sustainable competitive advantage and capabilities as well as a value proposition that fits the target market so that a business development strategy for Irba Fashion can be formulated in the future in order to survive in the current era of disruption. The data obtained were analyzed descriptively using Value Chain Analysis, VRIO analysis, Value Proposition Canvas, and Eckenrode Weighting Method, Mix Marketing 4C’s. The end of the research resulted in the formulation of a business development strategy that was adapted to the development of the digital economy, namely online sales. This finding can be used as a consideration for business owners in the fashion sector with business processes that resemble Irba Fashion in formulating future business development strategies.
Keyword: fashion, mix marketing 4C’s, value chain, value proposition canvas, VRIO

Judul: Penguatan Positioning E-commerce Bisnis Fashion Pasca Pandemi Covid-19 Dengan Augmented Reality Sebagai New Value :Elmari
Abstrak: Pandemi Covid-19 tersebar luas pada setiap penjuru negara termasuk Indonesia. Pandemi ini membuat dampak besar bagi setiap perekonomian salah satunya pada bisnis fashion. Maka dari itu, Elmari hadir sebagai solusi yang menjadi media untuk menguatkan e-commerce bisnis fashion pasca pandemi Covid-19. Penelitian ini bertujuan mengindetifikasi permasalahan dan ekspektasi customer e-commerce fashion, merancang model bisnis serta merancang prototype yang sesuai. Metode penelitian ini menggunakan customer discovery dengan alat analisis lean canvas. Pada penelitian ini didapatkan bahwa customer e-commerce fashion memiliki permasalahan dan sebuah ekspektasi dalam berbelanja fashion secara online. Hasil penelitian menyatakan sebanyak 47% responden potensial masih merasakan sulitnya membayangkan kecocokan produk pada tubuh saat berbelanja secara online dan sebanyak 58% masih merasakan takut untuk melakukan fitting saat berbelanja fashion secara langsung, sehingga model bisnis dan protoype Elmari dibuat khusus dengan mengintegrasikan augmented reality untuk membantu mempercepat dalam merespon permasalahan dan menjawab ekspektasi dari harapan customer., The Covid-19 pandemic is widespread in every corner of the country including Indonesia. This pandemic has a big impact on the economy, one of them is the fashion business. Therefore, Elmari is here as a solution to become a medium to strengthen the e-commerce of the fashion after the Covid-19 pandemic. This study aims to identify problems and expectations of fashion e-commerce customers, design appropriate business models and design appropriate prototypes. This research method uses customer discovery with lean canvas analysis tools. This study found that fashion e-commerce customers have problems and expectations in shopping for fashion online. The results showed that 47% of potential respondents still found it difficult to imagine the fit of a product on the body when doing online shopping and 58% of potential respondents still feel afraid to do fitting when shopping for fashion in person. So, that Elmari's business model and prototype were made specifically by integrating augmented reality to help speed up responding to problems and answering customer expectations.
Keyword: Customer Discovery, E-commerce, Fashion, Lean Canvas, Covid-19 Pandemic, Prototype

Judul: Approximation of the Median of Poisson Distribution Using the Relation of Poisson-Gamma Distribution
Abstrak: A major drawback of median is that median cannot usually be defined in closed form, even in the cases where their distribution functions are known. This study gives an approximation of the closed form for the median of the Poisson distribution by using the relation of Poisson-Gamma distribution. The approximation uses elementary techniques based on the monotonicity of certain sequences involving tail probabilities of the Poisson distribution and the Central Limit Theorem. Furthermore, a closed form expression for the mean absolute deviation 􀜧|􀜰􀰒 􀵆 􀜯􀝁􀝀􁈺􀜰􀰒􁈻| is also studied. The median is relevant because of the fact that it minimizes the mean absolute deviation of a Poisson random variable (􀜰􀰒􁈻 by considering median as central tendency.
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