Judul: Analisis Strategi Pemasaran Jasa Hotel Pangrango 2 Bogor Dalam Memperluas Pangsa Pasar
Abstrak: Sektor pariwisata selama ini telah memberikan kontribusi terhadap pembangunan Indonesia sebesar 30%. Jasa perhotelan adalah salah satu pendukung sektor pariwisata dalam hal penyediaan akomodasi bagi para wisatawan, dengan produk utamanya berupa servis dan fasilitas. Hotel Pangrango 2 (HP2) sebagai salah satu perusahaan yang bergerak dalam bidang industri jasa perhotelan dengan segmen pasar terbesar kalangan bisnis. Dalam situasi ini akan muncul pesaing-pesaing baru, terutama dalam upaya merebut pasar. Untuk itu, HP2 melakukan pengembangan strategi dalam sistem pemasaran jasa hotel untuk mengantisipasi dan mencegah kegagalan persaingan di masa depan dengan mempertimbangkan kondisi internal dan eksternal yang dimilikinya, serta perbaikan strategi dan sistem pemasaran menyeluruh serta bauran pemasaran (product, price, place dan promotion).
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Judul: Analisis Strategi Pemasaran Jasa Sempur Park Hotel, Bogor
Abstrak: Indonesia has a lot of industries in the service sector, one of which is the hospitality industry. National hotel and restaurant industries are predicted to grow about 5% in 2011. The growth of the hospitality industry is inseparable from the image of Indonesia as one tourist destination in the world. Bogor City is one of the tourist destination in Indonesia which are supported by the provision of accommodation facilities in the form of hospitality services. Sempur Park Hotel is one of the most unique three stars hotel in Bogor City that uses eco-friendly concept. Sempur Park Hotel whose productivity is not maximized need to do the appropriate steps in establishing the marketing strategy in order to maximize the occupancy rate, dominate the market, and compete successfully, so as to provide benefits to the company. The purpose of this research are as follows : (1) Identify and analyze internal environmental factors (strengths and weaknesses) of Sempur Park Hotel, (2) Identify and analyze the external environmental factors (opportunities and threats) which is faced by Sempur Park Hotel, (3) Formulate and select alternatives of the appropriate marketing strategy services for Sempur Park Hotel is based on the results of the analysis. The data used in this research consisted of two types, is primary and secondary data. The analysis in this research is started by identifying the internal and external environmental factors of company. Strategy formulation through three stages of implementation. The first stage is the input stage by using IFE and EFE matrix. Total score on the IFE and EFE matrix of 2.731 (>2.5) and 3.054 (>2.5) which indicates that the internal position of the company is strong enough to compete and have a good strategy in exploiting the opportunities and overcome the threats.The second stage is the matching stage by using SWOT matrix. Based on the analysis of SWOT matrix, it has obtained eight alternatives of marketing strategy. The third stage is the the decision stage by using AHP to establish priorities the right marketing strategy for the company. The tool used was Microsoft Excel 2007 program. Priorities of marketing strategy that recommended for Sempur Park Hotel, is : (1) Enhance the brand image or the image of hotel with improve the quality of hotel services and facilities based on international standards in the field of three-star hotel and maintaining a competitive price level, (2) Enhance the brand image or the image of hotel with the best service by providing regular training to employees for improve the quality of their human resources, improving the working standards, and providing incentives / awards for their work performance, (3) Add facilities such as hotel rooms, a ballroom, and facilities for family leisure activity in accordance with latest standards so as to increase sales and productivity of hotel.
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Judul: Elektrodeposisi Film Tipis Semikonduktor Cu2ZnSnS4 (CZTS) pada Substrat Kaca ITO
Abstrak: Semiconductor Cu2ZnSnS4 (CZTS) thin film that can be used as absorber layers on solar cell module was made via electrodeposition method. CZTS thin film was electrodeposited on the surface of a silicate glass coated with a thin layer of indium tin oxide (ITO). Deposition process was done using potentiostatic mode at room temperature with a potential of 1.05 V for 30, 45, and 60 minutes, followed with annealing the film at 2 different temperatures, 500 ºC using furnace and 180 ºC using hot plate, both treatments for 45 minutes in N2/H2S atmosphere. The X-ray difractograms were analyzed using Match 2 program and showed that the CZTS thin films had kesterit crystalline structure, with a low percentage of CZTS phase. The thin film also contained secondary phases such as Cu2S, ZnS, and SnS. The obtained CZTS thin films had a thickness between 1.039 and 1.676 μm. Absorption study showed that the band gap energy of CZTS thin films which was annealed using furnace ranged from 1.50 to 1.52 eV, whereas that annealed using the hot plate was not observed. The band gap energy value showed that CZTS thin films can be used as sunlight absorber layers on solar cell. The formation of CZTS crystal film on this investigation was effectively performed using furnace annealing process at a temperature of 500 ºC with deposition time of 45 minutes.
Keyword: Thin film, Electrodeposition, Cu2ZnSnS4