Judul: Website System Analysis and Design for  Digital Marketing Development of Sago Noodles and Its Products at Pondok Sagu  Metro
Abstrak: Untuk menambah minat dan mengedukasi konsumen terhadap produk pangan berbahan dasar baku sagu serta mengurangi peran gandum dalam produk pangan di Indonesia, diperlukan sistem informasi yang mudah digunakan dan dapat diakses oleh semua golongan masyarakat. Pondok Sagu Metro adalah UMKM yang bergerak di bisnis pangan dengan menggunakan pati sagu dalam produk pangan yang dibuatnya. Tujuan dari penelitian ini adalah memetakan model bisnis di PSM hingga analisis dan desain sistem situs web dapat dirancang. Penelitian dilakukan dengan metode desain keteknikan serta pengembangan prototipe dengan fokus membuat situs web yang dapat membantu meningkatkan minat dan pengetahuan konsumen terhadap produk pangan sagu. Prototipe satu dibangun dengan fokus mengembangkan fungsi blog untuk menyebarkan konten edukasi. Prototipe dua dibangun dengan fokus mengembangkan katalog produk yang dijual di PSM. Situs web yang dibuat divalidasi oleh pihak PSM dan dinyatakan dapat digunakan sebagai situs web untuk PSM, To increase interest and educate consumer on food products based on sago and to reduce the role wheat has on food products in Indonesia, it needs an information system that is easy to use and can be accessed by the people. Pondok Sagu Metro is an SME that is involved in the food industry that uses sago starch in their food products. The aim of this research is to map the business model in PSM so that website system analysis and design can be developed. This research uses engineering methods and prototype development. Business model canvas is used to model the business and to find problems in their marketing. The prototype is developed with a focus on developing websites that can help increase interest and consumer knowledge on sago food products. The first prototype is developed with a focus on creating a blog system to spread education content. The second prototype is developed with a focus on creating a product catalogue that shows all available products for purchase in PSM. The website is then validated by PSM and declared usable as a primary website to be used by PSM
Keyword: situs web, blog, produk, sagu

Judul: Marketing Development of Start-Up Pondok Sagu Metro
Abstrak: Pondok Sagu Metro merupakan start-up berbasis sagu yang memanfaatkan peluang komoditas sagu Indonesia. Pengembangan pemasaran dilakukan guna membantu Pondok Sagu Metro mengembangkan model bisnis. Tujuan penelitian ini adalah menemukan target pasar yang sesuai dengan perusahaan kemudian menentukan posisi dan strategi pasar yang baik untuk perusahaan. Tahapan desain yang digunakan adalah eksplorasi, pendefinisian masalah, ideasi, prototipe dan validasi. Konsep Ide yang dihasilkan adalah pengembangan strategi pemasaran dan penambahan segmentasi pelanggan. Pengembangan strategi pemasaran menggunakan SWOT, matriks IE, QSPM dan bauran pemasaran. Penambahan segmentasi pelanggan menggunakan analisis STP. Hasil dari pengembangan strategi pemasaran adalah Pondok Sagu Metro berada pada sel V dengan enam alternatif strategi. Strategi dengan prioritas tertinggi adalah mengembangkan pemasaran digital dengan konten edukasi, food blogger dan iklan terkait kesehatan dan keunikan produk dengan STAS 6,331. Hasil analisis STP menunjukkan target pasar dengan segmentasi yang telah dipilih beserta posisi pasar yang sesuai. Posisi pasar yang diperoleh adalah pangan khusus kemudian berubah menjadi mie sehat berbasis sagu. Hasil uji penerimaan konsumen menunjukkan konsumen menerima dengan baik mie sagu dengan penambahan labu dan telur., Pondok Sago Metro is a sago-based start-up that takes advantage of opportunities for Indonesian sago commodities. Marketing development is carried out to help Pondok Sago Metro develop a business model. The purpose of this study is to find a suitable target market for the company and then determine a good market position and strategy for the company. The design stages used are exploration, problem definition, ideation, prototype and validation. The concept idea is to develop marketing strategies and the addition of customer segmentation. Marketing strategy development using SWOT, IE matrix, QSPM and marketing mix. Addition of customer segmentation using STP analysis. The result of developing a marketing strategy is Pondok Sago Metro is in cell V with six alternative strategies. The strategy with the highest priority is to develop digital marketing with educational content, food bloggers and advertisements related to health and product uniqueness with a STAS of 6,331. The results of the STP analysis show the target market with the selected segmentation and market position which is special food market position which then turns into healthy sago-based noodles. The results of the consumer acceptance test show that consumers accept sago noodle well with the addition of pumpkin and eggs.
Keyword: marketing strategy, STP, SWOT, sago noodles

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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