Judul: Optimizing Social Media Marketing to Boost Brewokmks Sales throught E-Commecrce
Abstrak: Teknologi yang terus berkembang memberikan kemudahan dalam dunia bisnis. Pemanfaatan media sosial menjadi salah satu strategi pemasaran untuk meningkatkan visibilitas dan mencapai pasar yang lebih luas. Brewokmks merupakan salah satu bisnis yang ingin mengoptimalisasi media sosial untuk menjangkau target pasarnya yang lebih luas. Oleh karena itu, tujuan penelitian ini yaitu (1) mengidentifikasi pemasaran social media marketing yang dilakukan Brewokmks dibandingkan usaha sejenis unggulan, (2) mengevaluasi strategi pemasaran social media marketing Brewokmks, dan (3) merumuskan strategi optimalisasi social media marketing pada Brewokmks. Metode penelitian menggunakan analisis deskriptif dan bauran pemasaran 4C. Hasil penelitian diperoleh usulan strategi optimalisasi social media marketing yaitu aspek co- creation: melibatkan pelanggan dalam pengembangan produk, currency: membuat program promosi pada waktu spesial, communal activation: membuat website, Tiktok shop, dan membuat tim pemasaran, conversation: membuat jadwal unggahan media sosial, dan memanfaatkan fitur media sosial seperti story, siaran langsung, feed, reels, dan video., The continuously evolving technology provides convenience in the business world. The utilization of social media has become one of the marketing strategies to enhance visibility and reach a broader market. Brewokmks is one of the businesses aiming to optimize social media to reach a wider target audience. Therefore, the objectives of this research are (1) to identify the social media marketing carried out by Brewokmks compared to leading similar businesses, (2) to evaluate Brewokmks' social media marketing strategies, and (3) to formulate strategies for optimizing social media marketing at Brewokmks. The research method employs descriptive analysis and the 4C marketing mix. The research results propose the optimization of social media marketing strategies, including co- creation by involving customers in product development, currency by creating special-time promotional programs, communal activation through website creation, TikTok shop establishment, and forming a marketing team, and conversation by scheduling social media posts and utilizing social media features such as stories, live broadcasts, feed, reels, and videos.
Keyword: marketing mix 4Cs, optimization, social media marketing

Judul: Design Digital Marketing Strategy for the New Healthy Powder Drink Product
Abstrak: Pengembangan inovasi produk baru berupa minuman serbuk kesehatan berbasis meniran "Boosterio" memerlukan penyusunan strategi pemasaran yang tepat dan efektif. Pemasaran produk baru ini berfokus pada pemasaran digital sesuai tren pemasaran yang berkembang saat ini. Penelitian ini bertujuan menentukan jenis digital marketing terbaik dalam pemasaran produk baru minuman serbuk kesehatan dengan analisis AHP, menyusun strategi pemasaran digital berdasarkan bauran pemasaran 4C, dan mengimplementasikan strategi tersebut. Kemudian dilakukan evaluasi terhadap implementasi strategi digital marketing. Hasil penelitian menunjukkan bahwa jenis digital marketing terbaik berdasarkan analisis AHP yaitu Social Media Marketing (SMM) dengan skor 0,4429. SMM dipilih menjadi prioritas jenis digital marketing terbaik untuk memasarkan produk baru minuman serbuk kesehatan ditinjau dari kriteria meningkatkan brand awareness, menaikkan penjualan, kecepatan penyebaran, dan kemudahan akses informasi. Bauran pemasaran 4C terdiri dari co-creation, currency, communal activation, dan conversation. Implementasi digital marketing menggunakan strategi SMM dengan dua platform media sosial yaitu Instagram dan TikTok. Hasil penelitian menunjukkan bahwa konten promosi melalui media sosial dapat meningkatkan brand awareness dan ketertarikan pembelian terhadap produk minuman serbuk kesehatan "Boosterio"., The development of innovative new products, meniran-based healthy powder drink "Boosterio" requires the formulation of an appropriate and effective marketing strategy. The marketing of this new product focuses on digital marketing in line with current marketing trends. This study aims to determine the best type of digital marketing for promoting the new healthy powder drink product through Analytic Hierarchy Process (AHP) analysis, develop digital marketing strategies based on the marketing mix 4C, and implement these strategies. Furthermore, an evaluation is conducted on the implementation of digital marketing strategies. The research findings indicate that the best type of digital marketing, based on AHP analysis, is Social Media Marketing (SMM) with a score of 0.4429. SMM is chosen as the priority type of digital marketing for promoting the new healthy powder drink product, considering its ability to enhance brand awareness, increase sales, facilitate rapid dissemination, and provide easy access to information. The marketing mix 4C consists of co-creation, currency, communal activation, and conversation. Implementing digital marketing utilizes SMM strategy across two social media platforms, namely Instagram and TikTok. The research results demonstrate that promotional content through social media can enhance brand awareness and generate interest in purchasing the health powder drink product "Boosterio”.
Keyword: digital marketing, healthy drink, herbal, meniran

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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