Judul: Strategi Customer Engagement untuk Meningkatkan Penjualan Maha Lemon Bali Food Industry
Abstrak: Pada era VUCA, peluang dan pemasaran saja tidak cukup untuk keberlanjutan suatu bisnis. Maka dari itu, diperlukannya customer engagement untuk membentuk keterikatan dan loyalitas konsumen pada Maha Lemon Bali Food Industry. Penelitian ini memiliki tujuan, di antaranya (1) menganalisis kondisi existing dari Maha Lemon; (2) menganalisis rancangan strategi customer engagement yang tepat untuk Maha Lemon; (3) menganalisis kanvas bisnis model Maha Lemon sudah terverifikasi. Penelitian ini berfokus kepada customer engagement dengan pendekatan bauran pemasaran 4C, perjalanan konsumen 5A dan kanvas bisnis model. Hasil penelitian ini adalah diperlukannya customer engagement di beberapa kegiatan pada penjualan Maha Lemon Bali Food Industry untuk meningkatkan kepuasan pelanggan serta meningkatkan penjualan melalui formulasi bauran pemasaran 4C yang meliputi co-creation, currency, communal activation dan conversation., In this era of VUCA, opportunity and marketing alone are not enough for a business. Therefore, customer engagement is needed to develop consumer attachment and loyalty to Maha Lemon Bali Food Industry. This study has the objectives, namely (1) to analyze the existing conditions of Maha Lemon; (2) analyzing the design of the right customer engagement strategy for Maha Lemon; (3) analyzing Maha Lemon's business model canvas has been verified. This research focuses on customer engagement with the 4C marketing mix approach, 5A consumer journey and the business canvas model. The results of this study indicate that the requirement of the customer engagement in several sales activities of Maha Lemon Bali Food Industry to increase customer satisfaction and increase sales through the formulation of the 4C marketing mix which includes co-creation, currency, communal activation and conversation.
Keyword: business model canvas, customer engagement, 4C marketing mix, 5A customer path

Judul: Development of Hydroponic Vegetables Marketing Strategy at Green House Karamba
Abstrak: Green House Karamba, sebagai penyedia sayuran hidroponik, menghadapi permasalahan volume penjualan fluktuatif dan kesulitan dalam menjangkau konsumen tingkat akhir. Oleh karena itu, Green House Karamba membutuhkan formulasi strategi pemasaran yang tepat. Penelitian ini bertujuan (1) Mengidentifikasi strategi pemasaran yang telah dilakukan oleh Green House Karamba dan diterima oleh konsumen aktual berdasarkan atribut bauran pemasaran 4C; (2) Mengidentifikasi keunggulan kompetitif berdasarkan kondisi persaingan menggunakan porter's five forces model; dan (3) Merumuskan strategi pemasaran yang dapat diterapkan oleh perusahaan. Penelitian ini menggunakan tools bauran pemasaran 4C, porter’s five forces model dan pendekatan marketing genius. Hasil analisis bauran pemasaran 4C dan porter’s five forces model akan dirumuskan ke dalam market strategy dan competitive positioning menggunakan pendekatan marketing genius sebagai input strategi pemasaran untuk Green House Karamba dapat bersaing di pasar., Green House Karamba, as hydroponic vegetable producer, faces fluctuating sales volume and difficulty in reaching the end consumer. Therefore, Green House Karamba needs strategy formulation. This study aimed to: (1) Identify the marketing strategy that has been carried out by Green House Karamba and accepted by actual consumers based on marketing mix 4C; (2) Identify competitive advantage based on competitive conditions used porter's five forces model; and (3) Formulate a marketing strategy that can be applied by the company. This research used marketing mix 4C analysis, porter’s five forces model, and marketing genius approach. The results of the marketing mix 4C analysis and the porter’s five forces model analysis were formulated into a market strategy and competitive positioning using a marketing genius approach as an input to develop the marketing strategy of Green House Karamba to compete in the market.
Keyword: hydroponic, marketing genius, marketing mix 4C, marketing strategy

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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