Judul: Analisis strategi pemasaran restoran sunda Pajajaran Bogor
Abstrak: Menurut Suhardjo (1989), perubahan pada pendapatan yang menyebabkan meningkatnya kekayaan akan membawa perubahan pada pola makan seseorang dan akan semakin banyak orang mengkonsumsi pangan berorientasi pada kesenangan.Selain itu, kesibukan masyarakat di kota-kota besar dengan pekerjaan sehari-hari yangbanyak menyita waktu, serta jam kantor yang semakin meningkat, mennyebabkan mereka tidak mempunyai waktu yang cukup untuk menyiapkan makanan. Hal ini menimbulkan kebiasaan baru yaitu makan di luar rumah terutama pada restoran siap saji.
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Judul: Analisis Preferensi Konsumen terhadap Bauran Pemasaran 7P pada Restoran Sunda di Kota Bogor
Abstrak: Kota Bogor memiliki jumlah restoran terbanyak kedua di Jawa Barat setelah Kota Bandung. Jumlah restoran di Bogor juga mengalami peningkatan yang membuat semakin banyak pilihan dan kriteria konsumen dalam memutuskan pilihan. Penelitian ini memiliki tujuan untuk menganalisis pertimbangan konsumen dalam pengambilan keputusan restoran masakan sunda dan menganalisis preferensi kriteria konsumen di tiap restoran sunda. Dalam penelitian ini, atribut bauran pemasaran 7P digunakan untuk menganalisis preferensi konsumen. Data yang digunakan adalah data primer dan data sekunder dengan tiga metode yaitu wawancara, kuisioner dan studi literatur terkait. Metode analisis yang digunakan yaitu analisis biplot dan analisis deskriptif. Hasil dalam penelitian ini menunjukkan bahwa konsumen memiliki preferensi terhadap restoran sunda di Kota Bogor dalam variabel bauran produk, lingkungan fisik, orang, proses dan tempat.
Keyword: 7P, Bauran Pemasaran, Biplot, Preferensi, Restoran

Judul: Pemurnian dan karakterisasi protein inhibitor RNA helikase virus hepatitis C
Abstrak: Hepatitis C virus (HCV) infection is the second most common chronic viral infection in the world with global prevalence. This infection is contribution to chronic hepatitis and liver cirrhosis, often leading to hepatocellular carcinoma. There is no effective drug and vaccine available against HCV. The current standard treatment, a combination of pegylated interferon-α with ribavirin, is limited by its suboptimal response rate in a significant patient population, side effects, and affordability. Therefore, development of effective drug is needed. One approach to find out the candidate of antiviral drug is to discover the inhibitor of enzyme that essential for virus replication, such as RNA helicase. Streptomyces chartreusis 5-095 produce the inhibitor of HCV RNA helicase. The aim of this study was to purify the protein inhibitor which has inhibition activity against ATPase activity of RNA helicase HCV from S. chartreusis 5-095. The supernatant of culture S. chartreusis 5-095 exhibited high inhibiton activity against ATPase activity of RNA helicase HCV (approximately 72%) at 10 days of incubation. The extracellular protein inhibitor was partially purified by procedures of precipitation with ammonium sulfate to 65% saturation and gel filtration (Sephadex G50) using methanol water solution (4:6) as an eluen. The purity of protein inhibitor was monitored by SDS PAGE. The protein inhibitor showed a relative molecular mass were estimated to be 14 kDa and increased the purity 23,08 fold than those of the crude protein. The specific activity and IC50 after purification were 13,1338 U/mg and 0,0767 mg/mL, respectively. The activity of purified protein inhibitor showed its stability over pH range from 5-8 and optimum at pH 7,4. The inhibition activity showed its stability up to 70% at temperature 100 oC. The purified protein inhibitor relatively stable its activity at storage in the range of -20 oC to room temperature for 35 days.
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