Judul: Business-to-Business Marketing Strategy in Increasing Sales at PT Kimia Farma Sungwun Pharmacopia
Abstrak: PUTRI DEWI ANJUMI. Strategi Pemasaran Business-to-Business untuk Meningkatkan Penjualan di PT Kimia Farma Sungwun Pharmacopia. Dibimbing oleh MOHAMAD SYAMSUL MAARIF dan LINDA KARLINA SARI. PT Kimia Farma Sungwun Pharmacopia (PT KFSP) memiliki permasalahan didalam menjalankan bisnis yaitu business size yang kecil dan jumlah custuomer yang terus meningkat tetapi tidak dengan kinerja keuangan. Profit pada PT KFSP mengalami penurunan hingga pada tahun 2023 mengalami defisit. Tujuan penelitian ini adalah menganalisis faktor internal dan eskternal yang memengaruhi kegiatan pemasaran PT KFSP, merumuskan alternatif strategi serta menetapkan prioritas strategi pemasaran. Analisis yang digunakan adalah tiga tahap formulasi strategi yaitu tahap input menggunakan matriks IFE dan EFE, tahap pencocokan menggunakan matriks IE dan SWOT, serta tahap keputusan menggunakan QSPM. Berdasarkan hasil penelitian menunjukkan PT KFSP berada pada sel 1 “Growth and Build” yang memiliki enam alternatif strategi pemasaran. Berdasarkan QSPM, strategi yang menjadi prioritas adalah aktif melakukan kunjungan dan sosialisasi kepada customer. Kata kunci: bahan baku obat, QSPM, strategi pemasaran, SWOT, PT Kimia Farma Sungwun Pharmacopia (PT KFSP) has problems in running a business, the problem are a small business size and an increasing number of customers but not financial performance. Profit at PT KFSP has decreased until in 2023 it is deficit. The purpose of this research is to analyze the internal and external factors that affect PT KFSP's marketing activities, formulate alternative strategies and prioritize marketing strategies. The analysis used is three stages of strategy formulation, namely the input stage using the IFE and EFE matrix, the matching stage using the IE and SWOT matrix, and the decision stage using QSPM. Based on the research results, PT KFSP is in cell 1 "Growth and Build" which has six alternative marketing strategies. Based on QSPM, the priority strategy is to actively visit and socialize with customers
Keyword: QSPM, strategi pemasaran, SWOT, bahan baku obat

Judul: Formulation of Business Development Strategy at Mujarab Farma Pharmacy in Makassar
Abstrak: Pertumbuhan pasar farmasi yang cukup tinggi di Indonesia menjadi salah satu penyebab meningkatnya persaingan pada industri farmasi, termasuk persaingan di tingkat sarana penunjang kesehatan seperti apotek. Oleh karena itu, penting bagi apotek untuk memiliki strategi pengembangan bisnis agar mampu bertahan dan bersaing. Penelitian ini bertujuan untuk menentukan strategi prioritas dengan tujuan agar perusahaan mampu meningkatkan pendapatannya dan bersaing diantara sejumlah apotek sejenisnya. Studi kasus pada penelitian ini adalah Apotek Mujarab Farma. Metode penelitian ini menggunakan matriks External Factor Evaluation (EFE), Internal Factor Evaluation (IFE), SWOT (Strengths, Weaknesses, Opportunities, Threats), Internal-External (IE), dan Quantitative Strategic Planning Matrix (QSPM). Hasil penelitian menunjukkan bahwa strategi prioritas yang dapat diimplementasikan pada Apotek Mujarab Farma adalah penyediaan jenis obat baik resep atau nonresep dari berbagai merek yang berbeda untuk meminimalisir kehilangan pelanggan akibat kekosongan merek yang dicari serta memisahkan proses bisnis penjualan obat resep dan nonresep untuk meminimalisir penyalahgunaan obat dengan Total Attractiveness Score (TAS) 6,075., The high growth of the pharmaceutical market in Indonesia is one of the causes of increased competition in the pharmaceutical industry, including competition at the level of health support facilities such as pharmacies. Therefore, pharmacies must have a business development strategy to survive and compete. This study aims to determine a priority strategy with the aim that the company can increase its income and compete among several similar pharmacies. The case study in this research is Mujarab Farma Pharmacy. This research method uses matrix of External Factor Evaluation (EFE), Internal Factor Evaluation (IFE), SWOT (Strengths, Weaknesses, Opportunities, Threats), Internal-External (IE), and Quantitative Strategic Planning Matrix (QSPM). The results show that the priority strategy that can be implemented at Mujarab Farma Pharmacy is the provision of prescription or non-prescription drugs from different brands to minimize customer loss due to brand vacancies sought and to separate the business processes of selling prescription and non-prescription drugs to reduce drug abuse with Total Attractiveness Score (TAS) 6.075.
Keyword: alternative strategy, business development, pharmacy, priority strategy, strategy formulation

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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