Judul: The Influence of Effectiveness of Public Service Announcement Regarding COVID-19 on Changes in Village Community Behavior (Case: Cijayanti Village, Babakan Madang District, Bogor Regency)
Abstrak: Kemenkes RI membuat iklan layanan masyarakat mengenai COVID-19 dalam menangani tingginya kasus COVID-19, yang dapat diukur dengan menggunakan EPIC Model. Pengukuran efektivitas suatu iklan sangat penting untuk dilakukan, sehingga dapat mengubah perilaku masyarakat. Penulisan ini bertujuan untuk menganalisis iklan layanan masyarakat dalam mempersuasi masyarakat Desa Cijayanti serta menganalisis pengaruh persepsi masyarakat mengenai karakteristik dan efektivitas iklan layanan masyarakat terhadap tingkat perubahan perilaku masyarakat di Desa Cijayanti. Responden yang digunakan adalah 50 masyarakat Desa Cijayanti yang diperoleh melalui teknik cluster random sampling. Variabel yang digunakan dalam penelitian ini adalah karakteristik iklan layanan masyarakat, efektivitas iklan layanan masyarakat, serta perubahan perilaku. Hasil penelitian menunjukkan bahwa aspek kognitif tidak dipengaruhi oleh seluruh dimensi pada variabel karakteristik iklan layanan masyarakat dan efektivitas iklan layanan masyarakat. Aspek afektif dipengaruhi oleh daya tarik iklan, frekuensi penayangan iklan, derajat persuasi, dan tingkat kekuatan pesan. Selain itu, aspek konatif dipengaruhi oleh derajat persuasi dan tingkat kekuatan pesan., The Indonesian Ministry of Health makes public service announcement regarding COVID-19 in dealing with the high number of COVID-19 cases, which can be measured using the EPIC Model. It is very important to measure the effectiveness of an advertisement, so that it can change people's behavior. This writing aims to analyze public service announcement in persuading the people of Cijayanti Village and analyze the influence of public perceptions about the characteristics and effectiveness of public service announcement on level of changes in community behavior in Cijayanti Village. The respondents used were 50 people of Cijayanti Village obtained through cluster random sampling technique. The variables used in this study are the characteristics of public service announcement, the effectiveness of public service announcement, and changes in behavior. The results showed that the cognitive aspect was not influenced by all dimensions of the characteristics of public service announcement and the effectiveness of public service announcement. The affective aspect is influenced by the attractiveness of the ad, the frequency of ad serving, the degree of persuasion, and the level of message power. In addition, the conative aspect is influenced by the degree of persuasion, and the level of message power.
Keyword: behavior change, EPIC Model, public service announcement

Judul: Efektivitas Iklan Layanan Masyarakat Keluarga Berencana Versi Shireen Sungkar dan Teuku Wisnu pada Remaja di Desa Ciomas, Bogor
Abstrak: This study aimed to assess the effectiveness of public service ads, analyzed the exposure and the factors that drive it, correlation between exposure and the effectiveness of public service ads, as well as the level of disruption and communication barrier and its relation with the effectiveness of public service ads. The research sample was adolescents in RW 06 and 07 Ciomas village who had seen the ads and be willing to be the respondents. The results showed that the audience had low level of exposure. Individual characteristics correlates with the exposure at the gender variable whereas sociological characteristics are not correlates. The effectiveness of public service ads are high on cognitive, affective, and conative aspects. Audiences’ exposure correlates with the effectiveness of public service ads at affective, conative, and total effectivity aspects. The disruption and communication barriers are both low at semantic interference and cultural barriers aspects, and correlates with the effectiveness of public service ads. Semantic interference correlates with cognitive, affective, conatif, and total effectivity aspects whereas the cultural barrier correlates with the affective aspects.
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Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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