Judul: Pre-Launch Video Game Product Marketing Mix Evaluation (Case Study: “Redamantine Studio”)
Abstrak: Redamantine Studio adalah sebuah perusahaan pengembang gim indie yang sedang mengembangkan produk baru. Dalam beberapa tahun terakhir, perkembangan indie game meningkat pesat. Sayangnya sedikit dari rilisan tersebut mampu mendapat keuntungan besar, tetapi gim indie yang menduduki 1% teratas bisa memperoleh lebih dari tujuh juta Dolar. Sifat experiential dari video game membuat kualitas produk sulit dinilai sebelum digunakan, sehingga informasi yang didapat pelanggan hal yang sangat penting sebelum menentukan pembelian. Penelitian ini menilai seberapa siap Redamantine Studio dalam meluncurkan game baru melalui pendekatan Segmenting, Targeting, and Positioning (STP) dan marketing mix 4P dengan metode Importance and Performance Analysis. Hasil penelitian menunjukkan unsur product, place, dan price yang diterapkan sudah memuaskan tetapi unsur promotion yang dilakukan perlu ditingkatkan. Dari hasil evaluasi tersebut, dirumuskan rekomendasi untuk mengembangkan bauran pemasaran agar sesuai dengan sasaran pasar mereka., Redamantine Studio is an indie game company that is currently developing a new product. In the last few years, indie games growth increases rapidly. Unfortunately majority of them has unsatisfactory financial results, save the top 1% that could generate more than seven million dollar of revenue. The experiential nature of video game makes its quality hard to evaluate before use, making information of the product an integral factor before deciding to purchase. This research evaluates Redamantine Studio’s 4Ps of marketing mix to prepare for its game’s launching. The results indicate the product, place, and price that has been applied already satisfied customers, but the promotion efforts need to be improved. From that result, a recommendation to improve their marketing mix was made in consideration of the company’s market Segmenting, Targeting, and Positioning (STP).
Keyword: marketing mix, stp, video game, produk pra-peluncuran

Judul: Design Digital Marketing Strategy for the New Healthy Powder Drink Product
Abstrak: Pengembangan inovasi produk baru berupa minuman serbuk kesehatan berbasis meniran "Boosterio" memerlukan penyusunan strategi pemasaran yang tepat dan efektif. Pemasaran produk baru ini berfokus pada pemasaran digital sesuai tren pemasaran yang berkembang saat ini. Penelitian ini bertujuan menentukan jenis digital marketing terbaik dalam pemasaran produk baru minuman serbuk kesehatan dengan analisis AHP, menyusun strategi pemasaran digital berdasarkan bauran pemasaran 4C, dan mengimplementasikan strategi tersebut. Kemudian dilakukan evaluasi terhadap implementasi strategi digital marketing. Hasil penelitian menunjukkan bahwa jenis digital marketing terbaik berdasarkan analisis AHP yaitu Social Media Marketing (SMM) dengan skor 0,4429. SMM dipilih menjadi prioritas jenis digital marketing terbaik untuk memasarkan produk baru minuman serbuk kesehatan ditinjau dari kriteria meningkatkan brand awareness, menaikkan penjualan, kecepatan penyebaran, dan kemudahan akses informasi. Bauran pemasaran 4C terdiri dari co-creation, currency, communal activation, dan conversation. Implementasi digital marketing menggunakan strategi SMM dengan dua platform media sosial yaitu Instagram dan TikTok. Hasil penelitian menunjukkan bahwa konten promosi melalui media sosial dapat meningkatkan brand awareness dan ketertarikan pembelian terhadap produk minuman serbuk kesehatan "Boosterio"., The development of innovative new products, meniran-based healthy powder drink "Boosterio" requires the formulation of an appropriate and effective marketing strategy. The marketing of this new product focuses on digital marketing in line with current marketing trends. This study aims to determine the best type of digital marketing for promoting the new healthy powder drink product through Analytic Hierarchy Process (AHP) analysis, develop digital marketing strategies based on the marketing mix 4C, and implement these strategies. Furthermore, an evaluation is conducted on the implementation of digital marketing strategies. The research findings indicate that the best type of digital marketing, based on AHP analysis, is Social Media Marketing (SMM) with a score of 0.4429. SMM is chosen as the priority type of digital marketing for promoting the new healthy powder drink product, considering its ability to enhance brand awareness, increase sales, facilitate rapid dissemination, and provide easy access to information. The marketing mix 4C consists of co-creation, currency, communal activation, and conversation. Implementing digital marketing utilizes SMM strategy across two social media platforms, namely Instagram and TikTok. The research results demonstrate that promotional content through social media can enhance brand awareness and generate interest in purchasing the health powder drink product "Boosterio”.
Keyword: digital marketing, healthy drink, herbal, meniran

Judul: Etno-ornitologi Burung Kancilan Flores (Pachycephala nudigula nudigula Hartert 1897) pada Masyarakat Lio di Taman Nasional Kelimutu
Abstrak: Bare-throathed whistler is one of several wild birds in Kelimutu National Park (TNKL) that is believed to have correlation with Lio Community‟s belief. The estimation of Bare-throated whistler‟s population in Kelimutu National Park was about 186.41-1668.07 individual by the density about 0.0389-0.3481 ind/ha with the sex ratio 6.2:1 that spreaded on area with height of 1100 – 1600 masl. The characteristic of Bare-throated whistler‟s habitat is a natural forest with various canopy level, high plant species diversity and high density. The habitat characteristics related to the availability of food in the form of insects, cover, safety and a nesting site. Generally the most of Lio community knew the existence of Bare-throated whistler directly or from their parents‟ stories. The perceptions of Lio Community to the Bare-throated whistler‟s existence is generally support the conservation efforts. The perceptions construct the Lio Community‟s atitude that tend to be conservative to the existence of Bare-throated whistler. The attitude shown by their behavior that not cathing the Bare-throated whistler from the TNKL‟s area or the outside. The attitude have an important role to the existence of Bare-throated whistler in Kelimutu National Park‟s area.
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