Judul: . Product Development Analysis of SMOOKY Smoked Chicken with Value Proposition Canvas and Customer Path Approaches
Abstrak: Penelitian ini bertujuan untuk: (1) Mendesain value proposition canvas produk ayam asap SMOOKY, dengan kesesuaian dari Customer profile, (2) Menganalisis strategi pemasaran yang tepat dan efisien dengan pendekatan Customer Path pada ayam asap SMOOKY, (3) merumuskan strategi pengembangan bisnis ayam asap SMOOKY. Penelitian ini dimulai dengan observasi lingkungan bisnis SMOOKY yang bertempat di Jatijajar, Depok. Pembuatan value proposition canvas V0 harus dilakuan dengan cara penyebaran sampel produk dan kuisioner kepada responden sehingga mendapatkan peta empati dan memakai teknik non probabilitas sampling dalam penentuan responden. Tahap selanjutnya dilakukan dengan pembobotan eckenrode untuk mendapatkan value proposition canvas 2. Menggunakan strategi pemasaran customer path dengan value propsition yang sudah dibuat untuk menilai hasil dari pengembangan produk SMOOKY. Hasil penelitian ini menunjukan bahwa konsumen tertarik dengan produk terbaru SMOOKY yang sudah dikembangkan, dengan hasil penjualan yang naik signifikan dan hasil kuisioner customer path., This study aims to: (1) Design a value proposition canvas for SMOOKY smoked chicken products, with the suitability of the Customer profile, (2) Analyze appropriate and efficient marketing strategies using the Customer Path approach for SMOOKY smoked chicken, (3) formulate a chicken business development strategy SMOKY smoke. This research begins with observing the SMOOKY business environment which is located in Jatijajar, Depok. Making a value proposition canvas V0 must be done by distributing product samples and questionnaires to respondents so that they get an empathy map and use non-probability sampling techniques in determining respondents. The next stage is carried out with eckenrode weighting to get a value proposition canvas 2. Using the customer path marketing strategy with the value proposition that has been made to assess the results of SMOOKY product development. The results of this study indicate that consumers are interested in SMOOKY's newest product that has been developed, with sales that have increased significantly and the results of the customer path questionnaire.
Keyword: Ayam Asap, Pengembangan Produk, Value Proposition Canvas, Metode Eckenrode, Customer Path

Judul: Business Development Strategy of CV Smartkandang Chicken Meat Nugget Processing Startup
Abstrak: CV Smartkandang adalah salah satu perusahaan yang bergerak di bidang teknologi hasil ternak khususnya produk daging olahan naget ayam. Produk daging olahan berupa makanan siap saji yaitu naget ayam telah menjadi salah satu makanan favorit bagi masyarakat Indonesia. Penelitian ini menggunakan business model canvas (BMC) dan analisis SWOT dalam merumuskan alternatif strategi pengembangan usaha yang baru untuk diimplementasikan dengan mengidentifikasi kondisi bisnis dan menganalisis faktor internal berupa kekuatan dan kelemahan, serta faktor eksternal berupa peluang dan ancaman yang berpengaruh terhadap perusahaan. Metode penelitian yang digunakan adalah deskriptif kualitatif. Pengumpulan data dalam penelitian ini menggunakan teknik forum group discussion (FGD), observasi lapang, dan wawancara mendalam. Proses identifikasi yang dilakukan terhadap keseluruhan BMC dan analisis SWOT, menghasilkan alternatif strategi yang mengacu pada perbaikan sistem manajemen dari operasional hingga pemasaran dan peningkatan value propostion pada produk., CV Smartkandang is one of the companies engaged in the technology of livestock products, especially processed meat products chicken nugget. Processed meat products in the form of instant food, namely chicken nugget has become a one of favorite food for the Indonesia people. This research uses business model canvas (BMC) and SWOT analysis in formulating alternative new business development strategies to be implemented by identifying business conditions and analyzing internal factors in the form of strengths and weakness, as well as external factors in the form of opportunities and threats that affect the company. The research method used is qualitative description. Data collection in this research uses forum group discussion (FGD) techniques, field observations, and in-depth interviews. The identification process was carried out on the entire BMC and SWOT analysis, resulting in an alternative strategy that refers to improving the management system from operational to marketing and increasing the value proposition the product.
Keyword: naget ayam, BMC, SWOT, strategi

Judul: Hybrid solar cells of ZnO nanoparticles/chlorophyll was modified metal ions (Zn2+ and Cu2+ )
Abstrak: Zinc Oxide (ZnO) is a n-type semiconductor with a wide the energy band (Band Gap) is 3.37 eV at room temperature and 3.34 eV at low temperature with a large exiton binding energy is 60 meV. ZnO has been synthesized by hydrothermal method, resulting in a decrease in particle size over the duration of the hydrothermal changes. Crystallographic structure of ZnO were characterized using XRD, has shown the characteristic pattern of a hexagonal wurtzite structure, the crystallite size increases to changes in particle size. Changes in particle size has also led to a change in the absorption peak of ZnO as has been demonstrated posted under test using the optical properties of UV-Vis spectrophotometer. Changes of this uptake has also led to changes in the energy band gap, which increases its band gap energy of the particle size. In electronic applications, especially in solar cells. Chlorophyll is considered less effective, because of their very nature are easily degraded as a result of several reactions which are acid, lighting and temperature. The results of the stability test using a halogen lamp 34 W/m2 for 5 hours, that the substitution of chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form more stable than natural chlorophyll. The characterization of the optical properties, the combination of ZnO / chlorophyll in the form of hybrid films has led to a shift in the absorption region of ZnO becomes more widely from the UV to Visible. ZnO/chlorophyll has absorption range of 350-515 nm, ZnO / Zn-feofitin 332-401 nm and 332-632 nm for Cu-feofitin. The combination of ZnO/chlorophyll and CuSCN as a solid electrolite in hybrid solar cell, a modified chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form a more stable I-V curve. It is characterized by its fill factor value greater than natural chlorophyll. Nevertheless, solar cells with natural chlorophyll has been able to produce higher efficiency values of chlorophyll were substituted.
Keyword: Hydrothermal, ZnO/Chlorophyll modified, Hybrid Solar Cell