Judul: Strategi Pemasaran Produk Kerajinan Tangan Tambora Wood Craft Centre
Abstrak: Produk kerajinan tangan Indonesia merupakan salah satu komoditi yang memiliki prospek yang cerah. Saat ini komoditi tersebut banyak dijumpai di pasaran dalam negeri maupun luar negeri. Kondisi tersebut mengakibatkan industri kerajinan tangan semakin berkembang, dan persaingan diantara perusahaan dalam industri tersebut semakin meningkat. Untuk dapat memenangkan persaingan, maka perusahaan harus dapat melakukan kegiatannya secara efisien dan efektif. Upaya yang dapat dilakukan adalah dengan mengoptimalkan fungsi manajemen perusahaan. Salah satu fungsi manajemen yang penting untuk mendapat perhatian dalam kondisi persaingan tersebut adalah fungsi pemasaran, terutama berkaitan dengan penyusunan strategi pemasaran perusahaan. Tambora Wood Craft Centre yang merupakan unit bisnis dari PT. Veneer Products Indonesia, adalah perusahaan yang memproduksi kerajinan tangan dengan menggunakan bahan baku berupa limbah kayu yang berasal dari industri kilang penggergajian (saw mill). Diawal berdirinya, perusahaan bertujuan mendapat nilai lebih (credit point) dari Departemen Kehutanan sebagai perusahaan yang sanggup memberi nilai tambah pada limbah produksinya. Akan tetapi dengan semakin cerahnya prospek industri kerajinan tangan ini, maka perusahaan berkeinginan untuk memperoleh laba dari industri tersebut. Dalam upaya mencapai tujuan tersebut, perusahaan menemukan berbagai kendala, salah satunya adalah dalam penyusunan strategi pemasaran dalam menghadapi kondisi persaingan di lingkungan industri....dst
Keyword: strategi pemasaran, kerajinan tangan

Judul: Strategi Pengembangan Usaha Kecil Menengah: Studi Kasus di Sentra Kerajinan Bambu (SKB) Putra Handicraft Kota Tasikmalaya
Abstrak: The City of Tasikmalaya has been known as a national handicraft center, one of them is bamboo handicraft. Bamboo handicraft produced by small medium scale enterprises, that need strategy due to many challanges recently. Strength, Weakness, Opportunity and Threat (SWOT) analysis used to determine internal and external factors that affected enterprise. Then, its result used to choose stretegy as well as its priority which use to develop the enterprise using Analytical Hierarchy Process (AHP). Six internal SKB’s factors for strengths are well known and qualified products, continous promotions, smooth circulation of credit acceptance and payment, well condition of workshop and tools, government supports and loyality of buyers. Whereas SKB weaknesses are unprofessional management system, lack of foreign language (English) ability, doesn’t has own bamboo plantation as its source of raw materials, inavailability of vision and mission and doesn’t has representative outlet outside Tasikmalaya. In the other hand, four external factors as opportunities are mechanization on production processes, demand of bamboo parquete product, the availability of govenrment contribution of bamboo waste processor machines and sertification of product and process. Whereas three external threats are the appearance of new competitiors, declining interest of youth craftsman and decreasing of bamboo potency. SKB Putra Handicraft is a weak enterprise and againts many threats, so it needs a startegy that minimize its weaknesses to avoid threats. Priorities of development strategy choosen are ability and skills improvement of staff and craftman and company identity making by creative worker.
Keyword: 

Judul: Dynamical System of Hepatitis B in Three Groups with Vaccination
Abstrak: The aim of this study is to modify the hepatitis B transmission model in three age groups involving vaccination from the model conducted by Zhoe and Zhang.The method used is to analyze the stability of the fixed point and its basic reproduction number (R_0). Performed stability analysis and numerical simulation to see population dynamics. Next, a sensitivity analysis of the parameters was carried out to see its effect on R_0. From the analysis obtained two fixed points, namely non-endemic and endemic fixed points. Non-endemic fixed points are locally asymptotically stable if R_0 <1 Meanwhile, the endemic fixed point is locally asymptotically stable if R_0 > 1. Hepatitis vaccination affects the number of susceptible population, because the more successful the vaccination, the smaller the number of susceptible populations so that the smaller the population will be infected.
Keyword: Dynamic, Hepatitis B, Vaccine, Mathematical model