Judul: The Correlation Of Marketing Mix Onpurchasing Decision Of Teh Walini
Abstrak: Teh Walini is one of proceed tea products marketed by Downstream Tea Industry of PT. Perkebunan Nusantara VIII. Nowadays, at this competitive level of tea product which is getting higher than ever, Teh Walini take a bigger try to be a market leader of Indonesia’s own domestic production of tea brand. One of the attempt was made to be a market leader is to maximize the elements of marketing mix, such as quality of the product, price, sales location, and sales promotion or commonly known as the promotional mix. The purpose of this study was to identify the description of the marketing system operated by the IHT team Teh Walini , analyzed the relationship between marketing communications mix on consumer purchasing decisions and identify other factors that may be associated with purchasing decisions. The method used for this research is simple accidental sampling. Data collected by conducting interviews with the Downstream Tea PT. Plantation Nusantara VIII, filling the questionnaire and field observations. Range Spearman correlation test results showed a positive relationship between product, price and location of the sale to the purchasing decision, at the variable of prices and sales locations there is a very significant correlation, and there was no correlation between the promotion mix in the form of advertising, public relations and word of mouth to the purchasing deision of Teh Walini. Respondents commonly got the information about Teh Walini from the various promotional mix, but the location and distribution channels become the effective promotional media in influencing consumer decisions. In this research, there are also new findings in the form of the encouragement family or other factors that affect consumer decisions.
Keyword: teh walini, marketing mix, promotional mix, purchasing decisions

Judul: Penetapan prioritas strategi bauran pemasaran produk Teh Walini
Abstrak: Teh Walini adalah salah satu merek produk olahan teh yang dihasilkan oleh Industri Hilir PT Perkebunan Nusantara (Persero) VIII, Cibiru Bandung. Produk teh Walini sudah mulai dipasarkan sejak tahun 2002. Pada kenyataanya, Teh Walini mengalami masalah dalam menjual produknya seperti stagnasi penjualan dan keterbatasan sumber daya. Tujuan dari penelitian ini adalah untuk merancang strategi pemasaran yang sesuai melalui konsep pemasaran 4P. Perancangan bauran pemasaran melibatkan pihak internal dan eksternal lembaga. Metode Proses Hirarki Analitik (PHA) digunakan dalam penelitian untuk memilih prioritas strategi pemasaran berdasarkan keputusan pihak internal. Hasil analisis PHA menunjukkan bahwa bauran pemasaran yang menjadi prioritas secara berturut-turut adalah harga, promosi, produk, dan distribusi. Sub bauran tersebut adalah segmentasi konsumen, kerjasama, kualitas, dan ketersediaan produk
Keyword: Walini tea, Analytic Hierarchy Process (AHP), marketing mix strategy.

Judul: Embriogenesis ikan buta (Astyanax fasciatus)
Abstrak: Ikan buta Astyanax fasciatus adalah spesies ikan unik dari famili Characidae yang menempati perairan dalam gua di Wilayah La Cueva Chica-San Luis Potasi-Mexico. Ikan ini memiliki mata yang tereduksi (Blind Cavefish) dan warna kulit merah muda, pucat serta mengkilap.
Keyword: