Judul: The Effectiveness of Public Service  Advertisements Complete Dose Covid-19 Vaccination on YouTube in College  Students of Bogor Regency
Abstrak: Program vaksinasi Covid-19 dosis lengkap merupakan upaya untuk mengatasi penyebaran virus Covid-19. Namun, masih terdapat mahasiswa yang enggan melaksanakan vaksinasi hingga dosis lengkap karena percaya bahwa pandemi Covid-19 sudah selesai dan menganggap dirinya bukan kelompok yang beresiko tinggi. Kemenkes RI memublikasikan Iklan Layanan Masyarakat (ILM) di platform YouTube dengan judul Kampanye SIAP – Tematik untuk mensosialisasikan vaksinasi Covid-19 dosis lengkap. Tujuan dari penelitian ini menganalisis hubungan antara karakteristik iklan dan karakteristik pengguna YouTube dengan efektivitas Iklan Layanan Masyarakat Vaksinasi Covid-19 Dosis Lengkap. Penelitian ini menggunakan pendekatan kuantitatif dengan instrumen kuesioner dan pendekatan kualitatif melalui wawancara mendalam. Hasil penelitian menunjukkan 1) karakteristik iklan layanan masyarakat tersebut sangat baik dalam daya tarik dan kualitas isi pesan dan cukup baik pada frekuensi penayangan; 2) efektivitas iklan layanan masyarakat sangat efektif pada seluruh aspek yaitu awareness, comprehend, interest, intention, dan action; 3) karakteristik pengguna YouTube tidak memiliki hubungan yang nyata dengan efektivitas iklan layanan masyarakat; 4) karakteristik iklan memiliki hubungan yang sangat nyata dengan efektivitas iklan layanan masyarakat.
Keyword: Covid-19, CRI model, Iklan layanan masyarakat

Judul: The Influence of Effectiveness of Public Service Announcement Regarding COVID-19 on Changes in Village Community Behavior (Case: Cijayanti Village, Babakan Madang District, Bogor Regency)
Abstrak: Kemenkes RI membuat iklan layanan masyarakat mengenai COVID-19 dalam menangani tingginya kasus COVID-19, yang dapat diukur dengan menggunakan EPIC Model. Pengukuran efektivitas suatu iklan sangat penting untuk dilakukan, sehingga dapat mengubah perilaku masyarakat. Penulisan ini bertujuan untuk menganalisis iklan layanan masyarakat dalam mempersuasi masyarakat Desa Cijayanti serta menganalisis pengaruh persepsi masyarakat mengenai karakteristik dan efektivitas iklan layanan masyarakat terhadap tingkat perubahan perilaku masyarakat di Desa Cijayanti. Responden yang digunakan adalah 50 masyarakat Desa Cijayanti yang diperoleh melalui teknik cluster random sampling. Variabel yang digunakan dalam penelitian ini adalah karakteristik iklan layanan masyarakat, efektivitas iklan layanan masyarakat, serta perubahan perilaku. Hasil penelitian menunjukkan bahwa aspek kognitif tidak dipengaruhi oleh seluruh dimensi pada variabel karakteristik iklan layanan masyarakat dan efektivitas iklan layanan masyarakat. Aspek afektif dipengaruhi oleh daya tarik iklan, frekuensi penayangan iklan, derajat persuasi, dan tingkat kekuatan pesan. Selain itu, aspek konatif dipengaruhi oleh derajat persuasi dan tingkat kekuatan pesan., The Indonesian Ministry of Health makes public service announcement regarding COVID-19 in dealing with the high number of COVID-19 cases, which can be measured using the EPIC Model. It is very important to measure the effectiveness of an advertisement, so that it can change people's behavior. This writing aims to analyze public service announcement in persuading the people of Cijayanti Village and analyze the influence of public perceptions about the characteristics and effectiveness of public service announcement on level of changes in community behavior in Cijayanti Village. The respondents used were 50 people of Cijayanti Village obtained through cluster random sampling technique. The variables used in this study are the characteristics of public service announcement, the effectiveness of public service announcement, and changes in behavior. The results showed that the cognitive aspect was not influenced by all dimensions of the characteristics of public service announcement and the effectiveness of public service announcement. The affective aspect is influenced by the attractiveness of the ad, the frequency of ad serving, the degree of persuasion, and the level of message power. In addition, the conative aspect is influenced by the degree of persuasion, and the level of message power.
Keyword: behavior change, EPIC Model, public service announcement

Judul: Embryonic Development of Attacus atlas L. (Lepidoptera: Saturniidae)
Abstrak: Attacus atlas was one of wild silkworm species that has been developed in Indonesia as an alternative silk source to domestic silkworm Bombyx mori. A. atlas was spread in tropical and subtropical rain forest and can be found almost in entire Indonesian islands. It has complete metamorphosis stage, including egg (embryo), larvae, pupa, and imago (adult). Embryogenesis was an important stage to know the physiology characteristic of insect such as diapauses. The research aimed to know the embryogenesis of A. atlas. The observation of embryonic development was done in two ways, observation within the eggshell and without the eggshell. The embryogenesis in A. atlas was done in seven days. Morphological observation on A. atlas embryo can be divided as pre-organogenesis and organogenesis stage. Pre-organogenesis stage occurred in first to fourth day after oviposition. Organogenesis stage can be observed in fifth to seventh day after oviposition. In the fifth day, body segmentation was completed. In the sixth day, cephal section and patterning of appendages was completed. Besides, the pigmentation of cephal also occurred in sixth day. In the seventh day, the pigmentation of entire body was completed and embryo was ready to hatch. In the eight day after oviposition embryo was hatching by cracking the eggshell.
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