Judul: Analysis of export oriented marketing strategy for enterprise refining vetiver oil pt. Pulus Wangi Nusantara at Samarang, Garut
Abstrak: Enterprise of Pulus Wangi Nusantara (PWN) is one of agro industrial enterprise on essential oil specially vetiver oil. In running its business, there are some constraints causing enterprise of PWN has a weak ability to do marketing strategy. Furthermore, it is needed to analyze enterprise of PWN in market activities including strength, weakness, opportunity, and threat (SWOT) analysis faced by enterprise of PWN. Data completing and analysis method were done by using strategic management concept approach. The data and information were proceed quantitatively and qualitatively. The qualitative data was process by descriptive. Quantitative analysis was started from input level through matrix of Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE), matching level through Internal-Eksternal (IE) and matrix of Strength-Weakness-Opportunity-Threat (SWOT), then, continuing by decision level with choosing marketing strategy priority through Quantitative Strategic Planning Matriks (QSPM). Based on internal and external factor identification research and its evaluation, providable that the main strength of enterprise is completing of export administrate qualification with score 0.436, the main weakness is continuity production with score 0.132, the main opportunity is brand of Java Vetiver Oil with score 0.389, and the main threat is the technology used competitor more sophisticated with score 0.119. Analysis from IE matrix providable the result that the position of enterprise is on quadran V that mean hold and maintain. The analysis result with SWOT matrix show many alternative strategy which is classified four selected strategy then. They are: market penetration, product development, direct exporting and human resource development. From matching stage, then calculate to decision making stage with using QSPM method. It shows that best market strategy priority continuously market penetration strategy with score 7.009.
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Judul: Marketing Strategy Analysis of Woven Fiber, Pekalongan Regency, Central Java Province
Abstrak: Currently small and medium business sector increasingly stretched as the support of the national economy. It is seen from experience that is able to get through the crisis that ever happened in this country. The development of infrastructure to support community life are now under way into the land and provide equal employment opportunity for all types of businesses. Potential weaving industry nationally as one of the SMEs so far have not unearthed the maximum due to the development of production management systems. PT. Retota Way is one of the local weaving company located in Pekalongan, founded in 1988. Situation of intense competition and must be faced by PT. Retota Sakti has prompted company management to enhance the creative abilities tenunnya always accompanied by the application of more precise marketing strategies that correspond with the development of competition situation that occurred in the weaving industry. The purpose of this study was (1) internal factors (strengths and weaknesses) and external factors (opportunities and threats) for the development of PT. Retota Sakti, (2) analyze how marketing strategies are implemented today and should be taken in the future. Analyzed in a descriptive study to emphasize the aspect of Marketing., Covering demand products to meet market needs; offer, which gives an overview about the availability of products in the process of cultivation and the balance of factors between demand and supply prices. To examine the marketing strategies carried out by quantitative SWOT analysis. The results of factor identification strategy, there are five key factors of internal strengths and weaknesses of four key factors. While the external environment there are five key factors of opportunities and threats of five factors. IFE values 2.842 and 2.530 EFE value. The combination of these two values in the matrix IE indicates that the marketing strategy lies in the quadrant of five, namely the growth and stability, where the strategies that can run the market penetration, product developmentand market. The results of SWOT analysis for PT. Sakti Retota obtained alternative strategies may be applied, a combination of (1) Strategy SO, (2) Strategy WO, (3) ST Strategies, (4) Strategies WT. QSP is based on matrix calculations obtained the most attractive strategy to be applied is the marketing aspect, namely to expand market share in major Indonesian cities by utilizing the media campaign with a total value of 5.218 appeal.
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Judul: Cycle Hamilton pada Graf Lengkap, Graf Regular, dan Graf 2-Connected 4-Regular Berorder Kurang dari Sepuluh
Abstrak: Suatu graf disebut graf Hamilton apabila graf tersebut memuat cycle Hamilton, yaitu cycle yang melewati setiap vertex tepat satu kali. Menentukan keberadaan cycle Hamilton pada suatu graf dapat menggunakan syarat cukup yang berupa teorema-teorema yang telah diperkenalkan sejak tahun 1950-an. Beberapa syarat cukup yang dibahas dalam karya ilmiah ini adalah syarat cukup yang berhubungan dengan graf lengkap dan graf regular. Suatu graf lengkap berorder 𝑛������ ≥ 3 dan graf r-regular berorder 𝑛������ ≤ 2𝑟������ + 1 merupakan graf Hamilton, Karena kedua graf tersebut memuat cycle Hamilton. Selanjutnya, syarat cukup tersebut digunakan untuk menentukan keberadaan cycle Hamilton pada graf 2-connected 4- regular berorder kurang dari 10.
Keyword: graf Hamilton, graf regular, graf lengkap, graf 2-connected 4-regular