Judul: Strategi Pemasaran Daging Sapi Ke Rumah Makan Di Kota Bogor
Abstrak: Food is a fundamental need for human being. Indonesia as the 4th biggest of density population in the world after China, India, and USA surely has highly level of food consumptions. One of them that is mostly important is a beef. A restaurant as business community has higher beef consumption and continuity than household consumption, so that is potential to be a purpose of beef marketing. Bogor city is a region that has economically strategic location near to Jakarta as the capital city, especially in service aspect. Bogor has highly level of food consumption and become the 3rd biggest of its consumption level in West Java with the beef consumption as high as. The trend and life style of its society especially in the cities have a big portion to do work more in their time and energy. So they have a habit to buy food outside home, like restaurant. The number of restaurants in Bogor city has been increasing year after year. In Bogor city, there are many traditional market and has mainly one butchery marketplace (Butchery House) for restaurants beef supply. At the latest year, modern market has been emerging in Bogor. But, the issues of putrescent beef and nubbling beef in traditional market can affect perception of consumers to the beef quality. The information make consumers more aware to the product. The knowledge of consumer perception of the quality is important. It also determine whether buy the product or not. The purpose of this research are to analyze restaurants and the decision making process in buying beef by the restaurants in Bogor city; to analyze perception of restaurants in Bogor city to the beef sold at butchery house, traditional market, and modern market; to arrange product, price, promotion, and distribution of beef to the restaurants in Bogor city. This research held in Bogor city with the respondent are restaurants. The place determination is deliberately determined by the author, considering to potential beef market in Bogor and also its consumption are continuous and high. This research was carried out on April 2008 till July 2008. Sample was put by Convenience Sampling technique that is at represented location and time, and also its availability of respondents. The sample used are 60 samples. Data of this research are primary data (questioner and interview) and secondary data (literatures, magazines, internet, latest research journal, and else). The tools of its analysis are descriptive analysis to describe respondents behavioral and characteristic in buying beef; Spearman Rank test to examine questioners validity; Cronbach Alfa test to examine reliability of the questioner; and Multidimensional Scaling (MDS) to determine respondents perception. This research result that restaurants in Bogor city have some common characteristics, they are Padang Restaurant that have been going on 7 years, had mean of income per month over Rp 10.000.000,- and processed them in rendang. In taking decision process, most of restaurants bought beef in reason by internal stimulus; there are the part of beef, the freshness, and the price. The art of beef that is usually used are fresh beef and the part has
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Judul: Efficiency Analysis of Beef Supply Chain at Bogor City
Abstrak: Daging sapi merupakan produk unggulan komoditas ternak karena dikonsumsi oleh masyarakat luas. Analisis rantai pasok daging sapi dilakukan dengan analisis kualitatif dan kuantitatif. Analisis kualitatif dilakukan dengan menggunakan pendekatan Food Supply Chain Networking (FSCN) yang terdiri dari analisis sasaran rantai pasok, struktur jaringan rantai pasok, manajemen rantai pasok, sumber daya rantai pasok, dan proses bisnis rantai pasok. Analisis kuantitatif dilakukan untuk mengetahui efisiensi dari rantai pasok dengan menggunakan perhitungan marjin pemasaran dan farmer’s share. Hasil analisis kuantitatif adalah saluran 1 yang beranggotakan peternakan – penggemukan – pedagang besar – pedagang kecil – konsumen merupakan saluran pemasaran paling efisien dengan marjin pemasaran 78% dan farmer’s share 22%. Saluran 5 yang beranggotakan peternakan – penggemukan – pedagang besar – industri pengolahan – pedagang kecil – Hotel, Restoran, dan Katering (Horeka) – konsumen merupakan saluran pemasaran yang paling tidak efisien dengan marjin pemasaran 83% dan farmer’s share 17%. Maka dari itu, untuk mengetahui kondisi rantai pasok lebih lanjut diperlukan observasi langsung dan kordinasi dengan pihak-pihak terkait.
Keyword: Beef, Farmer’s share, FSCN, Marketing margin, Supply chain

Judul: Hamiltonian formulation for linear waves motion in two layers fluid
Abstrak: The surface wave could be considered as a wave that separates two fluids, namely water and air. Based on this assumption, it is introduced the interfacial wave, a wave between two layers of fluid with different density. The formulation of interfacial waves motion begins with deriving the base equation of irrotational ideal fluid. Furthermore, according to irrotational fluid assumption, the base equation can be stated in velocity potential. In this derivation, the fluids domain is assumed to be restricted by rigid lid boundary conditions, both at the upper and lower limit. Therefore, the interfacial waves motion can be explained in a hamiltonian formulation. In the hamiltonian formulation, total energy is defined as the sum of kinetic and potential energy. The hamiltonian system is obtained from reduction of kinetic energy by using the Dirichlet Neumann Operator. The resulted kinetic energy equation is nonlinear. Therefore, this form is linearized by first part of the Taylor expansion. This linearization gives a dispersion relation of linear wave. Based on this dispersion relation, the phase speed of the linear wave depends on the density ratio of the two layers fluid.
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