Judul: Strategi Public Relations dalam Meningkatkan Citra Sentulfresh Education Program
Abstrak: Public Relations have implemented communication strategies to increase the image. Communication strategies is achieved through three of approaches, such as educative and persuasive approach, public relations social responsibility approach, and cooperation approach. This study using a quantitative approach that supported by qualitative data, and SWOT analyze to determine the strategies which must to implemented through the relationships between the characteristics of the tourists characteristics and Public Relations activity with the image of Sentulfresh Education Farm which is the result of the assessment of the constituent visitors tour. Statistical analysis showed that the variables of education level, frequency arrival, frequency of PR activities and strength of the message associated with the image of Sentulfresh Education Farm. SWOT analysis calculations show that the Public Relations Education Farm Sentulfresh must aggressive strategy in order to optimize the strengths and to utilize the opportunities
Keyword: Bogor Agricultural University, SWOT, Strategy, Public Relations, image

Judul: Satisfaction Analysis to Visitors Trust of Sentulfresh Agro-Education
Abstrak: The large potential for agro-tourism development in Indonesia is a big opportunity for agro-tourism service providers. Agro-tourism is an alternative economic improvement for farmers and provide an educational and fun experience for visitors. As a learning alternative outside school for students, agro-tourism especially agro-education, always need to give an interesting and nuture offers for visitors. This study tries to examine visitors satisfaction and trust of Sentulfresh as seen from the marketing mix performances. The beginning of study was carried out with a general description of Sentulfresh visitors characteristics and the decision-making stage of Sentulfresh visitor. Then data analysis was carried out using the analysis method of Structural Equation Modeling - Partial Least Square (SEM-PLS) which aims to determine the performance of the seven marketing mixes that affect the satisfaction and trust of Sentulfresh visitors. Measurement of the customer satisfaction level using the Customer Satisfaction Index (CSI) method is also carried out using the calculation results of SEM-PLS method, and ends with the formulation of managerial implications to increase the visitors satisfaction and trust of Sentulfresh Education Agro-tourism. The results showed that only price had a significant positive effect on satisfaction and satisfaction had a significant positive effect on visitors trust of Sentulfresh. CSI calculation results show the satisfaction level of Sentulfresh visitors is at the "satisfied" level. Managerial implications that can be used to increase satisfaction and trust of Sentulfresh visitors, they are carried out on the marketing mix that has a significant effect on satisfaction, indicators on the lowest satisfaction variable and the overall research results obtained., Besarnya potensi pengembangan Agrowisata di Indonesia menjadi peluang yang cukup besar bagi penyedia jasa Agrowisata. Agrowisata menjadi alternatif perbaikan ekonomi bagi petani dan memberikan pengalaman yang mendidik dan menyenangkan bagi pengunjungnya. Sebagai alternatif pembelajaran luar sekolah bagi siswa-siswi, pelaku agrowisata khususnya agrowisata edukasi perlu selalu memberikan penawaran yang menarik dan mendidik bagi pengunjungnya. Penelitian ini mencoba untuk mengkaji kepuasan dan kepercayaan pengunjung Sentulfresh yang dilihat dari kinerja bauran pemasaran yang dimilikinya. Awal kajian dilakukan dengan gambaran umum karakteristik pengunjung Sentulfresh dan tahap pengambilan keputusannya mengunjungi Sentulfresh. Selanjutnya dilakukan analisis data dengan metode analisis Structural Equation Modelling – Partial Least Square (SEM-PLS) yang bertujuan untuk mengetahui kinerja tujuh bauran pemasaran yang berpengaruh terhadap kepuasan dan kepercayaan pengunjung Sentulfresh. Pengukuran tingkat kepuasan konsumen dengan metode Costumer Satisfaction Index (CSI) juga dilakukan dengan menggunakan hasil perhitungan pada metode SEM-PLS, dan diakhiri dengan perumusan implikasi manajerial guna meningkatkan kepuasan dan kepercayaan pengunjung Agrowisata Edukasi Sentulfresh. Hasil penelitian menunjukkan hanya bauran pemasaran price saja yang berpengaruh signifikan positif terhadap kepuasan dan kepuasan berpengaruh signifikan positif terhadap kepercayaan pengunjung Sentulfresh. Hasil perhitungan CSI menunjukkan tingkat kepuasan pengunjung Sentulfresh berada pada tingkatan “puas”. Implikasi manajerial yang dapat digunakan untuk meningkatkan kepuasan dan kepercayaan pengunjung Sentulfresh yaitu dilakukan pada bauran pemasaaran yang berpengaruh signifikan terhadap kepuasan, indikator terendah pada variabel kepuasan dan secara keseluruhan hasil penelitian yang diperoleh.
Keyword: Agro-Education, Costumer Satisfaction Index (CSI), Marketing mix, Satisfaction, Structural Equation Modelling – Partial Least Square  (SEM-PLS), Trust

Judul: Mitochondrial DNA Gene Organization and Phylogenetic Relationship of Naja siamensis
Abstrak: Naja siamensis is one of Asiatic cobra in the Family of Elapidae, known as a cryptic snake. It has many morphological variations that lead to misidentification. Misidentification can cause the wrong concept in developing antivenom types due to high snakebite cases occur in Thailand. Thus, an accurate species identification using a molecular approach is crucially required. Mitochondrial DNA has been used widely in snake molecular studies. These studies were aimed to determine the arrangement of the N. siamensis partial mitochondrial genes using reptile-oriented primers and to reveal the phylogenetic relationship among other species of Asian cobra. DNA extraction was carried out based on the standard DNA salting-out protocol and was conducted by bioinformatics analysis using BLASTn and MEGA 6 software. Gene annotation was performed against N. kaouthia complete genome. A total of 3121 bp of N. siamensis mtDNA genes were sequenced consisting of partial of six regions: 16S rRNA, ND1, tRNA-Ile, CRII region, tRNA-Leu, tRNA-Gln, and COI genes. The mtDNA gene organization of N. siamensis was predicted to has a similar pattern with the common Elapidae mtDNA gene organization. This study showed that there is a monophyletic form in Naja genus and N. kaouthia is the closest species with N. siamensis based on partial 16S rRNA and ND1 gene.
Keyword: 16S rRNA, Elapidae, ND1, phylogenetic relationship