Judul: Penetapan Prioritas Strategi Pemasaran Tanaman “Anggrek Spesies” di Kebun Raya Bogor
Abstrak: Bogor Botanic Gardens (BBG) is one of the supporting organization in orchid‟s agribusiness system. This institution propagate orchids in laboratory using “in vitro” technique. The propagule were sold and can be considered as an dissemination of BBG research actvities. Recently BBG is facing some problems such as declining sales and limitation of resources. The purpose of this study is to formulate the appropriate marketing stategy through the marketing mix concept of 4P‟s which involve the internal and external parties in organization. Analytic Hierarchy Process (AHP) was used as the method to solve the problems through the selection of several priorities. Result showed that the order of marketing mix priority that has been chosen by the internal parties are as follow : product, promotion, price, and place. Also, the ultimate goal can be determined by several criteria of marketing mix. Those criteria are quality, social media, price discrimination, and information of product availability
Keyword: marketing mix strategy, Bogor Botanical Garden, Analytic Hierarchy Process (AHP)

Judul: Formulasi strategi pengembangan usaha tanaman anggrek spesies di Unit Koleksi anggrek Kebun Raya Bogor
Abstrak: Kebun Raya Bogor adalah salah satu lembaga botani bersejarah di Indonesia yang juga di kenal dengan baik di dunia internasional. Perannya dalam perkembangan ilmu botani tropika dan pertanian sangat berarti sebagaimana kebun raya besar dan tua lainnya. Kebun Raya Bogor memiliki berbagai koleksi tanaman, salah satunya adalah koleksi anggrek yang dikelola Unit "Koleksi Anggrek" KRB. Unit "Koleksi Anggrek" memiliki laboratorium kultur jaringan, yang dilengkapi ruang aklimatisasi untuk menampung tanaman anggrek hasil perbanyakan di laboratorium. Penelitian ini bertujuan mengidentifikasi faktor-faktor lingkungan eksternal dan internal yang mempengaruhi pengembangan usaha tanaman anggrek di Unit "Koleksi Anggrek" KRB, memformulasikan strategi alternatif yang dapat diterapkan oleh pihak Unit "Koleksi Anggrek" KRB berdasarkan faktor-faktor yang mempengaruhi kegiatan pengembangan tanaman anggrek spesies dan memprioritaskan strategi yang dapat digunakan sesuai dengan kondisi eksternal dan internal Unit "Koleksi Anggrek" KRB. Penelitian ini dilakukan di Unit "Koleksi Anggrek" KRB melalui tiga tahap. Tahap pertama mengumpulkan data awal, dimulai bulan Nopember 2005 sampai akhir bulan Desember 2005. Tahap kedua merupakan tahap pelaksanaan penelitian, dilaksanakan pada awal bulan Januari 2006 sampai akhir bulan Maret 2006. Tahap tiga digunakan untuk penyusunan laporan.
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Judul: Hamiltonian formulation for linear waves motion in two layers fluid
Abstrak: The surface wave could be considered as a wave that separates two fluids, namely water and air. Based on this assumption, it is introduced the interfacial wave, a wave between two layers of fluid with different density. The formulation of interfacial waves motion begins with deriving the base equation of irrotational ideal fluid. Furthermore, according to irrotational fluid assumption, the base equation can be stated in velocity potential. In this derivation, the fluids domain is assumed to be restricted by rigid lid boundary conditions, both at the upper and lower limit. Therefore, the interfacial waves motion can be explained in a hamiltonian formulation. In the hamiltonian formulation, total energy is defined as the sum of kinetic and potential energy. The hamiltonian system is obtained from reduction of kinetic energy by using the Dirichlet Neumann Operator. The resulted kinetic energy equation is nonlinear. Therefore, this form is linearized by first part of the Taylor expansion. This linearization gives a dispersion relation of linear wave. Based on this dispersion relation, the phase speed of the linear wave depends on the density ratio of the two layers fluid.
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