Judul: Strategy for Increasing the Marketing of Berkah Chicken's Organic Chicken Products
Abstrak: Berkah Chicken merupakan produsen ayam organik yang berpusat di Kuningan, Jawa Barat. Adanya persaingan produk sejenis dan kurangnya promosi pemasaran menyebabkan penjualan masih belum maksimal. Oleh karena itu, penelitian ini bertujuan untuk (1) Mengidentifikasi faktor-faktor yang menjadi kekuatan, kelemahan, peluang, dan ancaman bagi Berkah Chicken, (2) Merumuskan strategi alternatif berdasarkan matriks IE gambaran posisi perusahaan, dan (3) Merekomendasikan strategi alternatif yang tepat untuk meningkatkan pemasaran Berkah Chicken. Data penelitian diperoleh dari data primer dan sekunder. Penelitian menggunakan matriks IE dan SWOT untuk merumuskan strategi alternatif, serta QSPM untuk menentukan urutan prioritas strategi alternatif. Didapatkan faktor kekuatan utamanya produk bersertifikasi halal dan organik dengan memiliki peluang memperluas kerjasama dan produk ayam banyak diminati masyarakat. Hasil dari matriks IE menunjukkan ayam organik Berkah Chicken berada pada sel 4 dengan strategi Grow and Build, yaitu berada di posisi yang cukup baik dengan memanfaatkan kekuatan produk dan peluang yang ada. Analisis SWOT menghasilkan sembilan strategi alternatif dan strategi alternatif prioritas utamanya adalah memperluas kerja sama dengan restoran dan supermarket dari skor TAS sebesar 6,512.
Keyword: marketing strategy, organic chicken, SWOT, QSPM

Judul: Analysis of Consumer Attitudes and Performance Attributes of Berkah Chicken Organic Chicken in the Jabodetabek Region
Abstrak: Masyarakat semakin sadar bahwa penggunaan bahan kimia anorganik berdampak negatif bagi kesehatan manusia dan juga lingkungan. Kesadaran masyarakat meningkat, gaya hidup sehat meningkat, dan tren makanan organik umumnya mendapat respon positif mulai dari sayuran, buah-buahan, produk susu, hingga daging ayam organik. Kesadaran masyarakat akan dampak negatif mengonsumsi daging ayam non organik mendorong mereka untuk beralih ke ayam organik. Tujuan dari penelitian ini adalah untuk menganalisis sikap konsumen, proses keputusan pembelian, kepuasan konsumen dan kinerja atribut ayam organik dari Berkah Chicken. Penelitian ini dilakukan di wilayah Jabodetabek pada Bulan Januari-Februari 2023. Metode yang digunakan dalam penelitian ini adalah metode survei dimana kuesioner dibagikan secara online kepada konsumen Berkah Chicken. Dalam penelitian ini sampel ditentukan dengan metode nonprobability sampling dengan teknik purposive sampling sebanyak 223 orang sampel. Sumber data yang digunakan adalah data primer dan data sekunder. Penelitian ini menggunakan metode analisis deskriptif, multiatribut fishbein, customer satisfaction index (CSI) dan importance performance analysis (IPA). Hasil penelitian menunjukkan sikap konsumen terhadap atribut ayam organik Berkah Chicken berada pada kategori sangat positif dengan nilai sikap 247,79. Nilai Tingkat kepuasan konsumen sebesar 88,94%, menunjukkan bahwa sebagian besar konsumen merasa sangat puas dengan produk ayam organik Berkah Chicken. Atribut ayam organik Berkah Chicken yang perlu diperbaiki kinerjanya dan menjadi prioritas utama dalam perbaikan adalah atribut daya tahan produk dan harga., Public awareness is increasing regarding the effect of inorganic chemical which affect negatively on human health and the environment. With this heightened awareness, there is an increase in healthy lifestyles and a positive response to organic food trends, ranging from vegetables, fruits, dairy product, to organic chicken meat. The awareness of the negative effects of consuming non organic chicken meat is driving consumers to switch to organic chicken. The aim of this research is to analyze consumer attitudes, purchasing decision-making processes, customer satisfaction, and the performance of attributes of organic chicken from Berkah Chicken. This research was conducted in the Jabodetabek area during January-February 2023. This research used survey method where the questionaries were distributed online to Berkah Chicken consumers. The sample was determined using non-probability sampling with purposive sampling techniques, and a total of 223 people were sampled. Primary and secondary data sources were used in this study. This research used descriptive analysis, multiattribute fishbein, customer satisfaction index (CSI), and importance performance analysis (IPA) methods. The results showed that consumers' attitudes towards the organic chicken attributes of Berkah Chicken were in the very positive category, with an attitude score of 247,79. The level of customer satisfaction was 88,94%, indicating that most consumers are very satisfied with Berkah Chicken's organic chicken products. The organic chicken attributes of Berkah Chicken that need improvement in performance and are a top priority for improvement are product durability and price.
Keyword: consumer attitudes, customer satisfaction index (CSI), fishbein multiattributes, importance performance analysis (IPA), organic chicken

Judul: Thermal Characteristics and Dynamics of Tropical Cyclone over Western North Pacific Ocean: A Case Study of Typhoon Songda (Chedeng) 2011
Abstrak: The frequent occasion of Tropical Cyclone (TC) over Western North Pacific (WNP) Ocean lies from 10˚N to 26˚N and 121˚E to 170˚E. Sources of TC development come from warm ocean temperature where latent heat is released during condensation processes and subsequently concentrated in the boundary layer. Relative humidity at 850-700 hPa is responsible to produce the most intense storm. Meanwhile, weak vertical wind shear between 850-200 hPa is one of the dynamical factors that lead to the development of TC. Pressure level of 850-200 hPa is chosen to minimize the thermodynamic effect in the lower troposphere. Typhoon Songda (Chedeng in the Philippines) or TSC lasted from May 18th to 30th, 2011 and strengthened into powerful Super Typhoon stage between May 24th and 27th. Long curving track and the exhibition of all sequences of TC life cycle, TSC is then considered as an ideal case of TC. The objective of the study with case of TSC is to investigate the role of thermal characteristics and dynamics on TC intensity. The research is carried out by using Advanced Research of Weather Research and Forecasting model (WRF ARW model) version 3.3. Two domains are employed in the model. The first domain situate from 02˚N to 40˚N and 118˚E to 149˚E and cover spatial resolution () of 33.1 km. The second domain situate from 09˚N to 27˚N and 119˚E to 132˚E with of 11 km. Timestep of the model () is 120 seconds. The model is supported by the following physical parameterization, i.e., Yonsei University Scheme (YSU) in the boundary layer, Kain-Fritsch scheme (KF) in the cumulus, and WRF Single-Moment 3-class scheme in the microphysics. Initial meteorological condition prior to the formation of the cyclone is generated using WRF ARW standard-release model. Sensitivity of the model output is obtained from a selected single-parameter change scenarios, namely, 10 % to 20 % decrease and increase of wind shear initial data at 850-200 hPa, and by 10 % to 20 % decrease of relative humidity initial data at 850-700 hPa. The result showed that the negative correlations between wind shear and intensity are found in wind shear scenarios. Wind shears of 10 ms-1 which lead to strengthening of the wind intensity in the early period of Typhoon development are found in wind shear scenarios. The effect of wind shear changes on wind intensity is statistically significant in the 20 % wind shear scenarios. During mature stage, weak wind intensity occurred when wind shear increase as given in the WRF standard-release and the 20 % decreasing scenario. Different situation is found in the 20 % increasing scenario where wind shear tend to weak and lead to strong wind intensity at this stage. Meanwhile, the reduction of moisture supply at 850-700 hPa resulting from 20 % decreasing relative humidity play a major role in the weakening of wind intensity and reduces mechanical energy of the cycle process as much as 300 J kg-1.
Keyword: