Judul: Pengembangan Modul Digital Marketing untuk Meningkatkan Efisiensi di PT Sukaraja Pangan Utama
Abstrak: The implementation of digital marketing in social media marketing still needs to be improved. Currently, no centralized social media system on one platform is capable of analyzing and submitting funds. This project aims to develop digital marketing modules according to user needs that are equipped with data integration, process automation, and able to increase efficiency. The method used is the engineering design stage. The data consists of primary data from observations, interviews, and distributing questionnaires and secondary data from the company’s data. The data is processed using software and mathematical calculations to produce a digital marketing module that meets the success criteria and is accepted by users. The projects carried out have succeeded in developing digital marketing modules according to user needs to be equipped with data integration, and process automation, and proven to increase efficiency. Based on User Acceptance Testing (UAT), the digital marketing module is accepted by PT Sukaraja Pangan Utama. Preparation for implementation is carried out by creating ideal business processes and SOP as work references., Implementasi pemasaran digital dalam pemasaran media sosial masih perlu diperbaiki. Saat ini, belum ada sistem media sosial terpusat pada satu platform yang mampu melakukan analisis dan pengajuan dana. Proyek ini bertujuan untuk mengembangkan modul pemasaran digital sesuai kebutuhan pengguna yang dilengkapi integrasi data, otomatisasi proses dan mampu meningkatkan efisiensi. Metode yang digunakan yaitu tahapan engineering design. Data yang digunakan terdiri dari data primer yang diperoleh dari observasi, wawancara, dan penyebaran kuisioner, serta data sekunder yang diperoleh dari data milik perusahaan. Data tersebut diolah menggunakan perangkat lunak dan perhitungan matematika sehingga dihasilkan modul digital marketing yang memenuhi kriteria keberhasilan dan diterima oleh pengguna. Proyek yang dilakukan telah berhasil mengembangkan modul pemasaran digital sesuai kebutuhan pengguna yang dilengkapi integrasi data, otomatisasi proses, serta terbukti meningkatkan efisiensi. Berdasarkan User Acceptance Testing (UAT), modul digital marketing dapat diterima oleh PT Sukaraja Pangan Utama. Persiapan implementasi dilakukan dengan membuat proses bisnis ideal dan SOP sebagai acuan kerja.
Keyword: data integration, digital marketing, efficiency, process automation

Judul: Pengembangan Modul Penjualan untuk Meningkatkan Performa Penjualan Proses Bisnis Maklun di PT Sukaraja Pangan Utama
Abstrak: PT SPU has not yet adopted an ERP system in its sales process, resulting in a perceived lack of efficiency in its contract manufacturing business. This project is designed to strengthen and enhance sales performance in the contract manufacturing business process and create a sales module that ensures data integration and ready-to-use business process automation. The approach used in this project is design engineering, applying the stages of engineering design. The input from these stages consists of sales issues, resulting in the output of sales module development. The module development is based on user requirements and requirement engineering. Data integration is developed using use cases and Conceptual Data Model (CDM), while business process automation is achieved through mathematical formulation. Additionally, the sales module ensures aspects of security, usability, performance, and availability in its use. After going through evaluation and validation stages, it is concluded that this project successfully strengthened and improved sales performance 22.5 times faster in the existing sales process at PT SPU. The sales module is ready for implementation, and Standard Operating Procedure (SOP) has been prepared for use., PT SPU belum mengadopsi sistem ERP dalam proses penjualan mereka, sehingga efisiensi dalam menjalankan bisnis maklon masih dianggap kurang. Proyek ini didesain untuk memperkuat dan meningkatkan performa penjualan dalam proses bisnis maklon, serta menciptakan modul penjualan yang menjamin integrasi data dan otomatisasi proses bisnis yang siap digunakan. Pendekatan yang digunakan dalam proyek ini adalah design engineering dengan menerapkan tahapan desain keteknikan. Adapun masukan dari tahapan ini berupa permasalahan penjualan yang menghasilkan keluaran berupa pengembangan modul penjualan. Pengembangan modul didasarkan pada user requirement dan requirement engineering. Integrasi data dikembangkan dengan menggunakan use case dan Conceptual Data Model (CDM) serta otomatisasi proses bisnis dilakukan dengan bantuan formulasi matematika. Selain itu, modul penjualan juga mampu menjamin aspek keamanan, kegunaan, performa, dan ketersediaan dalam penggunaannya. Setelah melakukan tahapan evaluasi dan validasi, disimpulkan bahwa proyek ini berhasil memperkuat dan meningkatkan performa penjualan 22,5 kali lebih cepat dalam proses penjualan yang ada di PT SPU sekarang. Modul penjualan siap untuk diimplementasikan dan telah disusun Standard Operating Procedure (SOP) untuk penggunaannya.
Keyword: contract manufacturing, development, module, sales, performance

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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