Judul: Pengaruh store atmosphere terhadap word of mouth pelanggan dalam meningkatkan purchase intention pelanggan "Lusso Resto"
Abstrak: Persaingan restoran di Kota Bogor semakin ketat karena jumlahnya semakin meningkat setiap tahun, sehingga Lusso Resto harus menarik konsumennya dengan memastikan beberapa faktor seperti store atmosphere dan word of mouth pelanggan agar dapat memicu minat beli pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh store atmosphere terhadap purchase intention pelanggan, menganalisis pengaruh store atmosphere terhadap word of mouth pelanggan, dan menganalisis pengaruh word of mouth pelanggan terhadap purchase intention pelanggan. Pengumpulan data dilakukan dengan melalui alat bantu kuesioner kepada 100 pengunjung Lusso Resto. Analisis data pada penelitian ini menggunakan metode analisis deskriptif dan Structural Equation Modelling (SEM). Hasil penelitian ini menunjukkan bahawa pengaruh store atmosphere terhadap purchase intention pelanggan, store atmosphere terhadap word of mouth pelanggan, dan word of mouth terhadap purchase intention pelanggan adalah signifikan.
Keyword: purchase intention, store atmosphere, restaurant, structural equation modelliing (SEM), word of mouth communication

Judul: Pengaruh Store Atmosphere dan Mutu Produk Terhadap Keputusan Pembelian Konsumen di The Teras Dara Restaurant & Lounge Kota Bogor
Abstrak: Peningkatan jumlah restoran di Bogor, menjadi fokus perhatian pihak Teras Dara untuk tetap bertahan dan menarik pelanggan dalam persaingan yang ketat. Penelitian ini dilakukan untuk mengetahui pengaruh store atmosphere dan mutu produk terhadap Keputusan Pembelian Konsumen di The Teras Dara Restaurant & Lounge Kota Bogor. Penelitian menggunakan analisis deskriptif dan analisis Structural Equation Modeling(SEM) melalui pendekatan Partial Least Squares (PLS). Hasil penelitian menunjukkan bahwa store atmosphere berpengaruh langsung sebesar 38.9% terhadap keputusan pembelian. Sedangkan mutu produk juga berpengaruh langsung sebesar 38% terhadap keputusan pembelian.
Keyword: mutu produk, keputusan pembelian, store atmosphere, Structural Equation Modeling (SEM)

Judul: Pengujian Virus Newcastle Disease Gen VII Isolat Lapang Sebagai Virus Standar Pada Uji Tantang Vaksin
Abstrak: This study was conducted to determine the standard of Newcastle disease virus Gene VII field isolate as a virus challenge to vaccine test. A virus suspension that has previously been tested by HA test then titrated with EID50 using 30 Specific Pathogen Free (SPF) of 10 day old chicken embryonated eggs. In addition, chicken lethal dose50 (CLD50) test were used to determine the virus titer that could cause 50% death of the chicken population. The CLD50 test was used 25 day-old-chickens (DOC) divided into 5 groups. The virus was diluted from 10-1 to 10-8. The 104 to 10-8 dilution of NDV was infected to every group of chicken via eyedrop and intranasal with 0.1 ml/chicken dosage. Haemagglutination test showed that the allantoic fluid were contain high titers of NDV is 512 HAU. The infective NDV that had been titrated by EID50 test showed the virus titers is 109 EID50/0.1 ml or 1010 EID50/ml and the virus titers of CLD50 test e.i 106.48 CLD50/0.1 ml or 107.48 CLD50/ml. These results can be concluded that the NDV Gene VII field isolates were most appropriate to be used as a standard virus to vaccine test
Keyword: Newcastle Disease Virus Gene VII, HA tes, EID50 test, CLD50 test