Judul: Efektivitas Media Promosi dalam Komunikasi Pemasaran Agrowisata Kampoeng Air Katulampa Bogor
Abstrak: The development of agrotourism can not be separated from marketing promotion strategies. Therefore this study aimed to analyze the relationship between visitors characteristics with use promotion media, the relationship between use promotion media with media promotion effectiveness and the relationship between visitors characteristics with media promotion effectiveness in marketing communications of Kampoeng Air Katulampa. This study used quantitative approach that is supported by qualitative approach. This study used accidental sampling technique in determining the respondent. Results showed that in terms of the visitor characteristics related to use promotion media only educational variables have a significant relationship with type media promotion. In terms of the use promotion media related to media promotion effectiveness across variables have significant relationship. In terms of the visitor characteristics related to media promotion effectiveness only educational variables have a significant relationship with level conative.
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Judul: Efektivitas Media Komunikasi Pemasaran Kampoeng Wisata Cinangneng
Abstrak: Indonesia has a great potential to develop agrotourism. Agrotourism which is using community based tourism is Kampoeng Wisata Cinangneng. Increasing number of companies of agrotourism make every manager trying to introduce the excellence and to maintain the existence of other agrotourism company through marketing communication media. The purpose of this study was to identify the characteristics of tourists and media exposed of marketing communication media; analyze the effectiveness of marketing communication media; analyze the relationship between the characteristics of tourists and media exposed of marketing communication media to the effectiveness of marketing communication media. This study combined quantititve approach and supported by qualitative data. The results showed the relationship between characteristics of tourists and effectiveness of marketing communication media on aspect of cognitive and conative, also the relationship between variety of media resources and receipt of message frequency with effectiveness of marketing communication media on aspect of cognitive
Keyword: Bogor Agricultural University, marketing communication media, effectiveness, agrotourism

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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