Judul: Model Minat Beli Produk Moisturizer Scarlett Menggunakan Structural Equation Modelling
Abstrak: Minat masyarakat Indonesia terhadap produk kecantikan dan perawatan tubuh meningkat setiap tahun. Scarlett merupakan merek perawatan kecantikan lokal yang memiliki akun media sosial Instagram dengan 5,6 juta pengikut (followers). Penelitian ini bertujuan mengetahui besarnya pengaruh antara variabel laten eksogen terhadap variabel minat beli pada produk moisturizer Scarlett. Structural Equation Modelling (SEM) digunakan sebagai basis analisis untuk menduga koefisien model kausalitas antar faktor. Hasil penelitian menunjukkan bahwa variabel laten attitude toward behavior, subjective norms, dan product berpengaruh positif dan signifikan terhadap variabel laten minat beli. Variabel laten promotion berpengaruh negatif dan signifikan terhadap minat beli. Sementara itu, variabel laten perceived behavioral control dan celebrity endorsement tidak berpengaruh signifikan terhadap minat beli.
Keyword: moisturizer, SEM, variabel laten

Judul: Model Minat dan Perilaku Konsumsi Produk Skincare Organik Menggunakan Extended Theory of Planned Behavior.
Abstrak: Minat konsumsi produk skincare di Indonesia terus meningkat termasuk skincare organik. Namun demikian, masih terdapat beberapa faktor yang menjadi kendala yang menghambat minat menggunakan produk skincare organik. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi minat dan perilaku konsumsi produk skincare organik menggunakan Extended Theory of Planned Behavior (ETPB). Penelitian ini melibatkan 200 responden pengguna skincare berusia 18-60 tahun yang dipilih secara purposive voluntary sampling technique. Structural Equation Model (SEM) digunakan sebagai basis analisis untuk menduga koefisien model kausalitas antar faktor. Hasil penelitian menunjukkan bahwa sikap konsumen dipengaruhi oleh kesadaran kesehatan dan kepedulian lingkungan. Sikap dan PBC memberikan pengaruh positif dan signifikan terhadap minat konsumsi. Namun, norma subjektif memiliki pengaruh negatif terhadap minat konsumsi. Minat konsumsi produk skincare organik memiliki pengaruh yang signifikan terhadap perilaku konsumsi produk skincare organik., Interest in consuming skincare products in Indonesia continues to increase, including organic skincare. However, there are still several factors that are still obstacles that hinder interest in using organic skincare products. This study aims to determine the factors that influence interest and consumption behavior of organic skincare products using the Extended Theory of Planned Behavior (ETPB). This study involved 200 skincare user respondents aged 18-60 years who were selected using a purposive voluntary sampling technique. The Structural Equation Model (SEM) is used as a basis for analysis to estimate the causality model coefficients between factors. The results showed that consumer attitudes were influenced by health awareness and environmental concern. Attitudes and PBC have a positive and significant impact on consumption intentions. However, subjective norms have a negative influence on consumption intention. The interest in consuming organic skincare products has a significant influence on the behavior of consuming organic skincare products.
Keyword: skincare organik, extended theory of planned behavior, SEM

Judul: Manajemen Pemeliharaan Kuda (Equus caballus) Untuk Upacara Kenegaraan Dan Sarana Kesenjataan Di Detasemen Kavaleri Berkuda (DenKavkud) TNI-AD Parongpong
Abstrak: Cavalry Horse Detachement (Denkavkud) Indonesian National Army-Cavalary Parongpong is one of the Indonesian military units that utilize the horse and train it as a means of purpose of formal state ceremony and armed forces. Skills possessed by the horse cavalry was the result of care management and specialized training provided by the trainer. Aspects of care management are breeding, feeding, and management. Horses that are kept in the Denkavkud, Parongpong are stallions, mares, foals, and military horses. Total populations of horses at Denkavkud are 183 horses. Besides commited horse training (remonte), Denkavkud also did breeding program to produce horses that can be trained and used as a military horse. There are some issues contained in Denkavkud, such as some of the nutrients needed by the horses not being met from feed given. One of these is crude protein and lysine. Lactation mares was crude protein and lysine deficiency. The number of death in 2010 is higher than previous years. Based on the number of horses that died from January until June 2010 is 11 horses. The average mortality was caused by colic. Colic is caused by excessive eating, excessive drinking during hot, moldy food, and even by investment roundworms. Animal welfare in Denkavkud can be enhanced by improvement of feed given and improving the health of livestock through improved sanitation.
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