Judul: Analisis Bauran Pemasaran 7P dalam Pengembangan Pariwisata Bendungan Wonomarto Tirta Shinta Indah
Abstrak: Wisata Bendungan Wonomarto Tirta Shinta Indah atau Wonomarto Park berada di Kabupaten Lampung Utara. Saat ini Wonomarto Park mengalami penurunan pendapatan dan memiliki jumlah pengunjung yang tidak stabil sehingga perlu ada pemahaman kesesuaian jasa untuk mendorong minat berkunjung melalui bauran pemasaran 7P sebagai alat analisis yang melibatkan interaksi antara sisi internal dan eksternal usaha. Tujuan penelitian ini adalah untuk mengidentifikasi bauran pemasaran 7P yang sudah digunakan, mengevaluasi strategi pemasaran saat ini dan menemukan strategi pemasaran baru. Penelitian ini menggunakan metode analisis deskriptif, bauran pemasaran 7P dan Importace Performance Analysis. Hasil penelitian menunjukkan bahwa terdapat 36 atribut bauran pemasaran 7P dengan 7 atribut sebagai prioritas utama yaitu atribut kemudahan akses, toilet, musala, memasang spanduk, promosi media sosial, fasilitas hiburan terawat, dan keberadaan tanda jalan.
Keyword: 7P’s marketing mix, dam tourism, strategy analysis

Judul: Analisis Strategi Komunikasi Pemasaran di Wana Wisata Curug Tujuh Cilember Cisarua Kabupaten Bogor
Abstrak: The government in this case Perhutani realized about business potential of nature tourism and establish natural tourism places (ecotourism). One of ecotourism places that they have is Cilember Seven Waterfalls. This research used quantitative approaches was supported by qualitative approach to determine how the manager/employee doing marketing communications activities and determined the relationship between the design of marketing communications activities messaging, variety of communication media messages, and frequency of delivery of messages to the effectiveness of marketing communications. Correlation test showed that variety of communication media messages had relation with the effectiveness of marketing communications. SWOT analysis calculations showed that the manager/employee should change their strategy in order to use the opportunities. Formulation of marketing communications strategy was created to find strategies that can be developed by ecotourism managers/employee.
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Judul: Mathematical model of Hematopoietic Stem Cell in Chronic Myelogenous Leukemia with and without Therapy
Abstrak: Leukemia or blood cancer is a diverse group of neoplastic disease, characterized by the multiplication of abnormal leukocytes or malignant transformation of blood-forming cells in bone marrow and lymphoid tissues. One of the most common types of leukemia is Chronic Myelogenous Leukemia (CML), which is usually diagnosed by the presence of certain chromosomal abnormalities, the so-called Philadelphia chromosome (Ph). One of the treatments of CML is Granulocyte Colony-Stimulating Factor (G-CSF). In this paper, we discuss two Hematopoietic Stem Cell (HSC) models, i.e. HSC without treatment and HSC with G-CSF treatment. The model of HSC without treatment included three equations representing the dynamics of HSC, leukocyte and platelet. Whereas, the model of HSC with G-CSF treatment includes the previous three equations and adds two more equations representing G-CSF injection and G-CSF circulation. The stability behavior of the system approaching the equilibrium points in the simulation study is carried out using Mathematica 7.0. The simulation results show that the G-CSF treatment can successfully decrease the number of HSC, which means reducing the CML.
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