Judul: Analisis Sikap Konsumen dan Strategi Pemasaran Madu Pada Perusahaan Mutiara Tugu Ibu Cimanggis dan Cibubur
Abstrak: Now, honey has a good prospect. It could be seen that so many variance of honey brand in the market. The aims of this research were: 1) identify the characteristic of honey consumers in MTI factory and to know the scoring of the attitude toward attributes product of MTI factory, 2) to identify internal and external environmental factor which effect marketing product of MTI factory and 3) to formulate alternative marketing strategies for MTI factory. This research was held on November 1 until December 31, 2007. The data consisted of primary and secondary data. The analyze data consisted of decision buyers process, the Fishbein attitude honey of consumers attributes, Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrix, SWOT matrix, and QSP matrix. The result of this research were: 1) the dominant consumers interview were male between 17-34 years old, majority of consumers were private employee, live in Depok area, have medium income category and the scoring of the attitude toward attributes show score 9,401 means that the score was good, 2) the total IFE matrix score was 2,560 and EFE matrix score was 2,196. The results of IFE and EFE can be make SWOT matrix to formulate marketing strategis. From SWOT matrix there were six alternatives strategy to develop this factory. Based on Calculation of QSP matrix, strategies that can be implied were to increased the promotion, served consumers development, product development, increased of the quality and quantity product, promote public awareness of the benefit honey consumption and improved management quality.
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Judul: Analysis of Consumer Attitudes Attributes  of Perhutani Honey Product in Bandung
Abstrak: Produksi madu yang meningkat selama beberapa tahun terakhir menyebabkan usaha madu mengalami perkembangan dan persaingan diantara industri madu semakin ketat. Produsen madu perlu memahami sikap konsumen serta atribut yang dianggap penting oleh konsumen. Penelitian ini bertujuan untuk menganalisis karakteristik konsumen, menganalisis sikap konsumen terhadap atribut produk madu Perhutani. Jumlah responden dalam penelitian ini adalah 100 orang. Metode analisis yang digunakan adalah analisis deskriptif dan analisis multiatribut Fishbein. Mayoritas responden merupakan laki-laki berusia 46-55 tahun, memiliki Pendidikan terakhir S1, bekerja sebagai pegawai swasta, dengan pendapatan Rp5.000.000-Rp6.999.999. Hasil penelitian menunjukan bahwa sikap konsumen terhadap atribut madu Perhutani termasuk kategori sangat positif dan kinerja atribut madu Perhutani terbagi menjadi empat kuadran dengan atribut keterjangkauan, The increase in honey production over the past few years has led to the development of the honey business, and competition in the honey industry has intensified. Honey producers need to understand consumer attitudes and attributes that are considered important by consumers. The purpose of this study is to analyze consumer characteristics and consumer attitudes of Perhutani honey product attributes in Bandung City. The number of respondents in this research were 100. The analysis methods used are descriptive analysis and Fishbein multiattribute analysis. The majority of respondents were men aged 46–55 years, had the last education of S1, worked as private employees, and had an income of Rp5,000,000–Rp6,999,999. The results of this research show that consumer attitudes towards Perhutani honey attributes are included in the very positive category and the performance of Perhutani honey attribute is divided into four quadrants, with the attributes of price, affordability, and ease of obtaining being the top priorities for improvement.
Keyword: consumer attitudes, honey, multiattributes fishbein, consumer

Judul: Karakteristik Morfofungsi Skelet Ekstremitas Kaki Soa Layar (Hydrosaurus amboinensis)
Abstrak: Sailfin Lizard is a lizard that has a semi-aquatic life and has a sail fin on its tail. These lizards can be found in habitats close to water such as rivers, lakes, and estuaries of mangrove forests. This study aimed to observe morphofunction characteristic of appendicular skeleton of Sailfin Lizard (Hydrosaurus amboinensis), associated with their function and behavior. Morphofunction characteristic of the appendicular skeleton of Sailfin Lizard was studied by observing and measuring the bones that make up the extremities. The naming of bones and their parts is based on the Nomina Anatomica Veterinaria 2017 and other journal. The clavicle and interclavicle bones are located anterior to the scapulacoracoid which has convex shape. The patella ulnar bone is found at the humeroulnar joint and the radius et ulna bone has a relatively long antebrachial interosseum space. On the hind legs, coxae bone has a relatively broad acetabulum, two lunula bones and patellar mineralization are found at the femorotibiofibular joint, and tibia et fibula bones have a relatively long interosseum cruris space. The palmar part of the ossa carpi is found in the palmar sesamoid bone, while the tarsi bones have a fused astragalus and calcaneus bones to become os astragalocalcaneus. The size of the pedis skeleton is relatively long compare to the manus skeleton and has a different middle phalanx bone. The ekstremity skeletal structure allows the Sailfin Lizard to do movements such as walking, running, climbing, running on water and swimming.
Keyword: Appendicular skeleton, Morphofunction, Sailfin Lizard