Judul: Analisis Ekuitas Merek Produk Bubur Bayi Kemasan di Kota Bogor
Abstrak: The rapid development of modern and sophisticated food technology support the emergence of the industrial packaged baby food. Various types and brands of packaged baby food on the market make the brands competition becomes so tight that manufacturers need to know the position of their brand name. The purpose of this study is to measure and analyze brand equity of packaged baby food in Bogor by measuring the level of brand awareness, brand associations, perceived quality, and loyalty. The method used in this research is descriptive analysis method, Cochran Test, Importance Performance Analysis (IPA), and Brand Switching Pattern Matrix. The result of analysis showed that Nestle Cerelac is the superior brand on the element of brand awareness because it is on the top of the top of mind category and on the element of brand association it has the highest brand image associations forming. The quality perception analysis showed that all the perceived quality of brands get the same value. While on the element of loyalty, the strongest brand is Promina brand because it has the largest percentage of committed buyer and the smallest amount of the switcher . Based on the the four elements analysis of brand equity can be concluded that Nestle Cerelac is the brand with the strongest brand equity.
Keyword: brand switching pattern matrix., importance performance analysis (IPA), cochran test, brand equity, packaged baby food, Bogor Agricultural University (IPB)

Judul: Analisis Brand Equity Produk Susu Pasteurisasi Momomilk di Bogor Junction dan Kantin Sapta Fateta IPB
Abstrak: Milk is one of types beverage which nutritious and has economic value. Brands competition of dairy product in Bogor are getting tight, so the way to defend the customers by building a power of brand equity is much needed. Momomilk pasteurized milk is one of local products that compete in Bogor dairy market. The research objectives are to obtain the elements of brand equity, which includes brand awareness, brand association, perceived quality, and brand loyalty of Momomilk pasteurized milk. Based on analysis of brand awareness, Momomilk is in brand recall position. While associations that form brand images of Momomilk pasteurized milk are lot of flavor variations, has a good image, Product that reflects healthy lifestyle, highly nutritious, has a good freshness product, health benefits, reasonable product’s price, tasteful, and has a good product availability . The results on the analysis of perceived quality indicated that 2 attributes are on a very good scale, 13 attributes are on a good scale and 7 atributtes are on a enough scale. Brand loyalty pyramid analysis shows that Momomilk pasteurized milk does not have strong brand loyalty yet because the pyramid is getting narrow on liking the brand level. Based on result of the elements of brand equity analysis shows that Momomilk pasteurized milk does not have strong brand equity yet.
Keyword: Bogor Agricultural University (IPB), pasteurized milk perceived quality., brand loyalty, brand awareness, Brand association

Judul: Pemurnian dan karakterisasi protein inhibitor RNA helikase virus hepatitis C
Abstrak: Hepatitis C virus (HCV) infection is the second most common chronic viral infection in the world with global prevalence. This infection is contribution to chronic hepatitis and liver cirrhosis, often leading to hepatocellular carcinoma. There is no effective drug and vaccine available against HCV. The current standard treatment, a combination of pegylated interferon-α with ribavirin, is limited by its suboptimal response rate in a significant patient population, side effects, and affordability. Therefore, development of effective drug is needed. One approach to find out the candidate of antiviral drug is to discover the inhibitor of enzyme that essential for virus replication, such as RNA helicase. Streptomyces chartreusis 5-095 produce the inhibitor of HCV RNA helicase. The aim of this study was to purify the protein inhibitor which has inhibition activity against ATPase activity of RNA helicase HCV from S. chartreusis 5-095. The supernatant of culture S. chartreusis 5-095 exhibited high inhibiton activity against ATPase activity of RNA helicase HCV (approximately 72%) at 10 days of incubation. The extracellular protein inhibitor was partially purified by procedures of precipitation with ammonium sulfate to 65% saturation and gel filtration (Sephadex G50) using methanol water solution (4:6) as an eluen. The purity of protein inhibitor was monitored by SDS PAGE. The protein inhibitor showed a relative molecular mass were estimated to be 14 kDa and increased the purity 23,08 fold than those of the crude protein. The specific activity and IC50 after purification were 13,1338 U/mg and 0,0767 mg/mL, respectively. The activity of purified protein inhibitor showed its stability over pH range from 5-8 and optimum at pH 7,4. The inhibition activity showed its stability up to 70% at temperature 100 oC. The purified protein inhibitor relatively stable its activity at storage in the range of -20 oC to room temperature for 35 days.
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