Judul: Dinamika Komunitas Konsumen dalam Meningkatkan Efektivitas Komunikasi Pemasaran Kasus Komunitas Motor Yamaha Matic Bogor (YMB)
Abstrak: Consumer community is a social group made a similar consumption of the product. Marketing communications can be conducted through a community approach to the consumer. Goal of this research were to identify the level of effectiveness of marketing communications of PT Yamaha Motor Kencana Indonesia (PT YMKI) and to analisys the relationship between characteristics of community members and group dynamics with the effectiveness of PT YMKI marketing communications. The research was conducted from May to June 2010. This research applies analysis tools such us, the observation of the descriptive analysis, chi square and rank spearman. Yamaha Matic Bogor (YMB) is a community matic Yamaha motorcycle owners, so that an effective approach to marketing communications needs to be done by PT YMKI as the sole agent Yamaha in Indonesia. Effective marketing communication is built from the knowledge and understanding of community members towards marketing communication messages and channels. Based on the research, knowledge and understanding of YMB community members tend to be high on the marketing messages of PT YMKI. This research also explains the significant relationships between gender characteristics of community members with the effectiveness of marketing communications. Furthermore the effectiveness of marketing communications of PT YMKI also correlated significantly with task function and community cohesion in YMB motorcycle community. PT YMKI needs to do marketing communications approach which based on gender characteristics and community dynamics such as task function and group cohesiveness.
Keyword: 

Judul: Effectiveness of Digital Marketing Communications by UMKM Susu Mbok Darmi using "AIDA" Approach Analysis
Abstrak: Berkembangnya industri makanan dan minuman diikuti tingginya pengeluaran konsumsi masyarakat akan kebutuhan makan dan minuman menjadikan sektor ini sebagai peluang bisnis. Tujuan penelitian ini adalah untuk mengkaji bagaimana efektivitas komunikasi pemasaran yang diterapkan UMKM Susu Mbok Darmi dengan pendekatan “AIDA”. Penelitian dilaksanakan dengan pendekatan kuantitatif dan kualitatif. Data primer diperoleh dari 100 responden yang memenuhi kriteria dan dipilih menggunakan teknik nonprobability sampling dan convenience sampling. Data penelitian diolah menggunakan uji korelasi Rank Spearman dan uji Chi-Square. Hasil penelitian menunjukkan mayoritas konsumen adalah generasi Z dengan usia di bawah 29 tahun. Karakteristik konsumen tidak berkorelasi nyatadengan efektivitas komunikasi pemasaran. Sementara itu, terdapat hubungan positif antara komunikasi pemasaran digital dengan efektivitas komunikasi pemasaran. Komunikasi pemasaran melalui media digital cukup efektif dalam menumbuhkan kesadaran dan memunculkan keinginan konsumen, tetapi belum efektif dalam menimbulkan rasa tertarik dan mendorong responden untuk melakukan pembelian., The development of the food and beverage industry followed by high public consumption expenditure on this area capable to create business opportunity. The research aims to examine the effectiveness of the marketing communications implemented by UMKM Susu Mbok Darmi using the "AIDA" approach. The research employs quantitative and qualitative approaches. The primary data was gathered from the 100 respondents that were chosen through nonprobability sampling and convenience sampling techniques. A Rank-Spearman correlation test and Chi-Square test were used to analyze the data. The research results show that most consumers are Z generation under 29 years old. Consumer characteristics do not have a significant correlation with the effectiveness of marketing communications. Meanwhile, there is a positive correlation between digital marketing communications and the effectiveness of marketing communications. Marketing communication activities through digital media are quite effective in raising awareness and generating consumer desire but are not yet effective in generating interest and encouraging respondents to make purchases.
Keyword: AIDA, komunikasi pemasaran digital, Konsumen, UMKM

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
Keyword: