Judul: Pengembangan sistem pakar untuk penentuan strategi pemilihan media periklanan produk industri susu
Abstrak: Jumlah industri susu yang meningkat pesat menyebabkan persaingan diantaranya menjadi ketat. Oleh karena itu peran pemasaran menjadi semakin penting dalam rangka merebut pangsa pasar seperti yang diharapkan. Kegiatan periklanan adalah salah satu usaha yang dititikberatkan dalam persaing- an tersebut. Periklanan dilakukan untuk tujuan jangka panjang, dengan cara merubah persepsi dan preferensi konsu- men sasarannya. Periklanan sebagai salah satu alat komunikasi pemasaran memiliki empat komponen yaitu sumber, media, pesan, penerima pesan. dan Strategi periklanan mencakup strategi media dan strategi kreatif. Berdasar observasi lapang, iklan produk pangan akan lebih menarik dengan menggunakan media pandang dengar. Tujuan penelitian ini adalah untuk mempelajari faktor- faktor pelaksanaan dan strategi media periklanan produk susu, serta merekayasa sistem pakar untuk dukungan keputusan strategi pemilihan media periklanan bagi Manajer Promosi dan Pemasaran. ...
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Judul: Studi Perencanaan Strategi Pemasaran Susu Bubuk Merek Indomilk untuk Meningkatkan Pangsa Pasar (Studi Kasus di Daerah Bogor)
Abstrak: Penelitian ini bertujuan untuk merencanakan strategi pemasaran yang tepat bagi produk hasil olalian susu, yaitu susu bubuk dengar) merek Indomilk. Penelitian ini merupakan penelitian eksploratif dan pendekatan yang digunakan adalah pendekaran berencana. Perencanaan strategi ini ditujukan sebagai upapa peningkaran pangsa pasar produk. Prakiraan pangsa pasar produk ini dilakukan terhadap berbagai merek susu detigan menganalisa perpindahari merek (brand swirching). Teknik yang digunakan untuk proses tersebut adalali teknik rantai Markov (Markov Chain): Perencanaan ini dilaliukan dengan meniperliatikan tiga komponeri. Kompotierl pertama adalali faktor kekuatan, kelemalian, peluang, dan ancarnan produk. Komponen kedua mencakup prioritas konsumen dalam memilih dan membeli produk. Dan koniponen itetiga adalali si1;lus daur liidup produk.
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Judul: Thermal Characteristics and Dynamics of Tropical Cyclone over Western North Pacific Ocean: A Case Study of Typhoon Songda (Chedeng) 2011
Abstrak: The frequent occasion of Tropical Cyclone (TC) over Western North Pacific (WNP) Ocean lies from 10˚N to 26˚N and 121˚E to 170˚E. Sources of TC development come from warm ocean temperature where latent heat is released during condensation processes and subsequently concentrated in the boundary layer. Relative humidity at 850-700 hPa is responsible to produce the most intense storm. Meanwhile, weak vertical wind shear between 850-200 hPa is one of the dynamical factors that lead to the development of TC. Pressure level of 850-200 hPa is chosen to minimize the thermodynamic effect in the lower troposphere. Typhoon Songda (Chedeng in the Philippines) or TSC lasted from May 18th to 30th, 2011 and strengthened into powerful Super Typhoon stage between May 24th and 27th. Long curving track and the exhibition of all sequences of TC life cycle, TSC is then considered as an ideal case of TC. The objective of the study with case of TSC is to investigate the role of thermal characteristics and dynamics on TC intensity. The research is carried out by using Advanced Research of Weather Research and Forecasting model (WRF ARW model) version 3.3. Two domains are employed in the model. The first domain situate from 02˚N to 40˚N and 118˚E to 149˚E and cover spatial resolution () of 33.1 km. The second domain situate from 09˚N to 27˚N and 119˚E to 132˚E with of 11 km. Timestep of the model () is 120 seconds. The model is supported by the following physical parameterization, i.e., Yonsei University Scheme (YSU) in the boundary layer, Kain-Fritsch scheme (KF) in the cumulus, and WRF Single-Moment 3-class scheme in the microphysics. Initial meteorological condition prior to the formation of the cyclone is generated using WRF ARW standard-release model. Sensitivity of the model output is obtained from a selected single-parameter change scenarios, namely, 10 % to 20 % decrease and increase of wind shear initial data at 850-200 hPa, and by 10 % to 20 % decrease of relative humidity initial data at 850-700 hPa. The result showed that the negative correlations between wind shear and intensity are found in wind shear scenarios. Wind shears of 10 ms-1 which lead to strengthening of the wind intensity in the early period of Typhoon development are found in wind shear scenarios. The effect of wind shear changes on wind intensity is statistically significant in the 20 % wind shear scenarios. During mature stage, weak wind intensity occurred when wind shear increase as given in the WRF standard-release and the 20 % decreasing scenario. Different situation is found in the 20 % increasing scenario where wind shear tend to weak and lead to strong wind intensity at this stage. Meanwhile, the reduction of moisture supply at 850-700 hPa resulting from 20 % decreasing relative humidity play a major role in the weakening of wind intensity and reduces mechanical energy of the cycle process as much as 300 J kg-1.
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