Judul: Competitiveness Strategy with Competitive Advantage and Brand Equity Approaches (Case Study of CARI EO)
Abstrak: Demand penyelenggaraan acara yang meningkat diikuti dengan meningkatnya persaingan dalam industri event organizer, membuat PT. Cari Karya Kreatif atau CARI EO harus memiliki brand yang kuat serta keunggulan bersaing untuk bisa bertahan dalam industri. Penelitian ini bertujuan untuk: (1) mengidentifikasi tingkat brand equity yang dimiliki oleh CARI EO, (2) mengidentifikasi kondisi competitive advantage yang dimiliki oleh CARI EO, dan (3) merumuskan strategi CARI EO yang dapat menjadi keunggulan kompetitif dalam bersaing. Metode penelitian yang digunakan adalah melalui observasi, kuesioner, wawancara, dan studi pustaka. Alur penelitian dimulai dari identifikasi karakteristik responden, mengukur ekuitas merek, melakukan wawancara dengan narasumber ahli, dan melakukan perumusan strategi menggunakan Brand Equity Dimension dan Porter’s Five Force. Hasil penelitian menemukan bahwa terdapat indikator brand equity yang memiliki nilai cukup dan beberapa aspek Porter’s Five Forces yang memiliki risiko tinggi sehingga diperlukan perumusan strategi. Kata Kunci: Brand Equity Dimension, Porter’s Five Force, keunggulan kompetitif, event organizer, strategi, The increasing number of events followed by competition in the event organizer industry has made PT. Cari Karya Kreatif or CARI EO must have a strong brand and competitive advantage to survive in the industry. This study aims to: (1) identify the level of brand equity owned by CARI EO, (2) identify the conditions of competitive advantage that CARI EO has, and (3) formulate strategies that can be a competitive advantage for CARI EO. The research methods are using observation, questionnaires, interviews, and literature study. Starting from tracing information from respondents, measuring brand equity, conducting interviews with expert sources, and formulating strategies using Brand Equity Dimensions and Porter's Five Force. The results of the study found that there are indicators of brand equity that have sufficient value and several aspects of the Porter’s Five Forces that have high risk so that a strategy formulation is needed. Key words: Brand Equity Dimension, Porter’s Five Force, competitive advantage, event organizer, strategy
Keyword: Brand Equity Dimension, keunggulan kompetitif, Porter’s Five Force, event organizer, strategi, competitive advantage, strategy

Judul: Designing the Business Model and Prototype of “Evereal”: An Event Organizer Marketplace
Abstrak: Perkembangan industri event organizer yang semakin pesat di Indonesia menimbulkan berbagai permasalahan bagi pengguna dalam memilih event organizer yang tepat. Penelitian ini bertujuan untuk mengidentifikasi kebutuhan dan permasalahan pengguna dalam menggunakan event organizer, merancang fitur, purwarupa, dan model bisnis Evereal. Metode yang digunakan adalah deskriptif kualitatif dengan pendekatan customer discovery. Berdasarkan hasil uji masalah ditemukan tujuh masalah yang dirasakan responden saat ingin menggunakan event organizer, beberapa diantaranya yaitu keraguan mengenai event organizer, sulit menemukan event organizer yang diinginkan, dan tidak mengetahui alur pemesanan. Solusi yang ditawarkan adalah "Evereal", sebuah marketplace berbasis situs web yang menghubungkan berbagai vendor dengan pengguna dilengkapi berbagai fitur di dalamnya. Berdasarkan uji solusi, responden menerima solusi tersebut sebagai jawaban untuk permasalahan dalam penelitian ini. Model bisnis Evereal telah terverifikasi berdasarkan aspek kesesuaian produk dengan pasar, cara mencapai pelanggan, dan bagaimana perusahaan dapat menghasilkan keuntungan., The rapid development of the event organizer industry in Indonesia has led to various challenges for users in selecting the appropriate event organizer. This research aims to identify users' needs and issues in utilizing event organizers, design features and a prototype for "Evereal," and establish the Evereal business model. The employed methodology is qualitative descriptive with a customer discovery approach. Based on the problem validation results, seven issues were identified that respondents encounter when seeking to engage event organizers. Some of these issues include doubts regarding event organizers, difficulties in finding suitable event organizers, and a lack of understanding about the service booking process. The proposed solution is "Evereal," a website-based marketplace that connects users with various vendors, equipped with a range of integrated features. According to solution validation, respondents accepted the proposed solution as an answer to the issues presented in this research. The Evereal business model has been verified through three aspects: product-market fit, customer acquisition strategy, and revenue generation mechanisms.
Keyword: Business Model, Customer Discovery, Event Organizer, Prototype, Website, Model Bisnis, Purwarupa, Situs Web

Judul: Approximation of the Median of Poisson Distribution Using the Relation of Poisson-Gamma Distribution
Abstrak: A major drawback of median is that median cannot usually be defined in closed form, even in the cases where their distribution functions are known. This study gives an approximation of the closed form for the median of the Poisson distribution by using the relation of Poisson-Gamma distribution. The approximation uses elementary techniques based on the monotonicity of certain sequences involving tail probabilities of the Poisson distribution and the Central Limit Theorem. Furthermore, a closed form expression for the mean absolute deviation 􀜧|􀜰􀰒 􀵆 􀜯􀝁􀝀􁈺􀜰􀰒􁈻| is also studied. The median is relevant because of the fact that it minimizes the mean absolute deviation of a Poisson random variable (􀜰􀰒􁈻 by considering median as central tendency.
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