Judul: Analisis Brand Equity Produk Susu Pasteurisasi Momomilk di Bogor Junction dan Kantin Sapta Fateta IPB
Abstrak: Milk is one of types beverage which nutritious and has economic value. Brands competition of dairy product in Bogor are getting tight, so the way to defend the customers by building a power of brand equity is much needed. Momomilk pasteurized milk is one of local products that compete in Bogor dairy market. The research objectives are to obtain the elements of brand equity, which includes brand awareness, brand association, perceived quality, and brand loyalty of Momomilk pasteurized milk. Based on analysis of brand awareness, Momomilk is in brand recall position. While associations that form brand images of Momomilk pasteurized milk are lot of flavor variations, has a good image, Product that reflects healthy lifestyle, highly nutritious, has a good freshness product, health benefits, reasonable product’s price, tasteful, and has a good product availability . The results on the analysis of perceived quality indicated that 2 attributes are on a very good scale, 13 attributes are on a good scale and 7 atributtes are on a enough scale. Brand loyalty pyramid analysis shows that Momomilk pasteurized milk does not have strong brand loyalty yet because the pyramid is getting narrow on liking the brand level. Based on result of the elements of brand equity analysis shows that Momomilk pasteurized milk does not have strong brand equity yet.
Keyword: Bogor Agricultural University (IPB), pasteurized milk perceived quality., brand loyalty, brand awareness, Brand association

Judul: Analisis Ekuitas Merek Produk Bubur Bayi Kemasan di Kota Bogor
Abstrak: The rapid development of modern and sophisticated food technology support the emergence of the industrial packaged baby food. Various types and brands of packaged baby food on the market make the brands competition becomes so tight that manufacturers need to know the position of their brand name. The purpose of this study is to measure and analyze brand equity of packaged baby food in Bogor by measuring the level of brand awareness, brand associations, perceived quality, and loyalty. The method used in this research is descriptive analysis method, Cochran Test, Importance Performance Analysis (IPA), and Brand Switching Pattern Matrix. The result of analysis showed that Nestle Cerelac is the superior brand on the element of brand awareness because it is on the top of the top of mind category and on the element of brand association it has the highest brand image associations forming. The quality perception analysis showed that all the perceived quality of brands get the same value. While on the element of loyalty, the strongest brand is Promina brand because it has the largest percentage of committed buyer and the smallest amount of the switcher . Based on the the four elements analysis of brand equity can be concluded that Nestle Cerelac is the brand with the strongest brand equity.
Keyword: brand switching pattern matrix., importance performance analysis (IPA), cochran test, brand equity, packaged baby food, Bogor Agricultural University (IPB)

Judul: Elektrodeposisi Film Tipis Semikonduktor Cu2ZnSnS4 (CZTS) pada Substrat Kaca ITO
Abstrak: Semiconductor Cu2ZnSnS4 (CZTS) thin film that can be used as absorber layers on solar cell module was made via electrodeposition method. CZTS thin film was electrodeposited on the surface of a silicate glass coated with a thin layer of indium tin oxide (ITO). Deposition process was done using potentiostatic mode at room temperature with a potential of 1.05 V for 30, 45, and 60 minutes, followed with annealing the film at 2 different temperatures, 500 ºC using furnace and 180 ºC using hot plate, both treatments for 45 minutes in N2/H2S atmosphere. The X-ray difractograms were analyzed using Match 2 program and showed that the CZTS thin films had kesterit crystalline structure, with a low percentage of CZTS phase. The thin film also contained secondary phases such as Cu2S, ZnS, and SnS. The obtained CZTS thin films had a thickness between 1.039 and 1.676 μm. Absorption study showed that the band gap energy of CZTS thin films which was annealed using furnace ranged from 1.50 to 1.52 eV, whereas that annealed using the hot plate was not observed. The band gap energy value showed that CZTS thin films can be used as sunlight absorber layers on solar cell. The formation of CZTS crystal film on this investigation was effectively performed using furnace annealing process at a temperature of 500 ºC with deposition time of 45 minutes.
Keyword: Thin film, Electrodeposition, Cu2ZnSnS4