Judul: Hubungan antara Bauran Komunikasi Pemasaran dan Keputusan Berkunjung Wisatawan Agrowisata Star Farm Bogor
Abstrak: Usaha pertanian dapat dikembangkan sebagai agrowisata dan salah satunya adalah Agrowisata Star Farm. Agrowisata mempunyai potensi mempromosikan pertanian, membuka lapangan pekerjaan dan menggerakkan ekonomi masyarakat setempat. Pengembangan agrowisata merupakan suatu upaya promosi untuk menarik minat pengunjung. Tujuan penelitian adalah menganalisis hubungan bauran komunikasi pemasaran dengan keputusan berkunjung wisatawan. Metode yang digunakan adalah metode kuantitatif dan didukung dengan data kualitatif. Responden pada penelitian ini adalah pengunjung Agrowisata Star Farm berjumlah 60 orang yang didapatkan melalui teknik convenience sampling. Hasil penelitian menunjukkan bahwa mayoritas wisatawan didominasi oleh kelompok usia 30-50 tahun. Penerapan bauran komunikasi pemasaran mampu membuat calon wisatawan memutuskan berkunjung. Di sisi lain, karakteristik wisatawan tidak memiliki hubungan yang nyata dengan keputusan berkunjung wisatawan; terdapat hubungan yang signifikan antara bauran komunikasi pemasaran dengan keputusan berkunjung wisatawan., Agricultural business can be developed as agro-tourism and one of them is Star Farm Agro-tourism. Agro-tourism has the potential to promote agriculture, create jobs and drive the local economy. Agrotourism development is a promotional effort to attract visitors. The research objective is to analyze the relationship between the marketing communication mix and the decision to visit tourists. The method used is a quantitative method with a questionnaire and supported by qualitative data through in-depth interviews. Respondents in this study were 60 visitors to Star Farm Agrotourism who were obtained through a convenience sampling technique.The results showed that the majority of tourists were dominated by the age group of 30-50 years. The application of a marketing communication mix is able to make potential tourists decide to visit. Tourist characteristics do not have a significant correlation with the tourist visiting decisions; there is a significant correlation between the marketing communication mix and the decision to visit tourists.
Keyword: agro-tourism area, marketing communication mix, visit decision

Judul: The Correlation between Electronic Word of Mouth and Tourist Visiting Decision at Sentulfresh Agrotourism
Abstrak: Pertanian dapat dikelola sebagai wisata. Salah satu pariwisata berbasis pertanian adalah Agrowisata Sentulfresh. Pengelola Agrowisata Sentulfresh memiliki media sosial untuk promosi memaksimalkan kekuatan mulut melalui komentar pengunjung dan menarik lebih banyak pengunjung. Tujuan dari penelitian ini adalah menganalisis hubungan antara e-WOM (kekuatan mulut ke mulut elektronik) dengan keputusan berkunjung wisatawan pada Agrowisata Sentulfresh. Metode survei dan wawancara digunakan untuk pengumpulan data dan data dianalisis menggunakan uji korelasi Rank Spearman dan Chi-Square. Hasil penelitian ini menunjukkan bahwa mayoritas pengunjung dewasa berusia 29-37 tahun dan berasal dari daerah Jadetabek. Electronic word of mouth membantu pengunjung dalam memutuskan kunjungannya. Selain itu, karakteristik wisatawan tidak berhubungan nyata dengan keputusan berkunjung wisatawan. Sementara itu, terdapat hubungan yang nyata antara dimensi electronic word of mouth dengan keputusan berkunjung., Agriculture can be managed as tourism. One of the agriculture-based tourism is Sentulfresh Agrotourism. The manager of Sentulfresh Agrotourism has social media for promotion to maximize the power of mouth through visitor comments and attract more visitors. The purpose of this study is to analyze the relationship between e-WOM (the power of electronic word of mouth) and tourists' visiting decisions at Sentulfresh Agrotourism. Survey and interview methods were used for data collection and the data were analyzed using the Spearman Rank correlation and Chi-Square tests. The results of this study indicate that the majority of adult visitors are 29-37 years old and come from the Jadetabek area. Electronic word of mouth helps visitors in deciding their visit. In addition, tourist characteristics are not significantly related to tourist visiting decisions. Meanwhile, there is a significant relationship between the dimensions of electronic word of mouth and visiting decisions.
Keyword: agrotourism, e-WOM, marketing communication, tourists

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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