Judul: The Influence of Shopping Orientation and  Electronic Word of Mouth on Impulsive Buying
Abstrak: Perkembangan internet memberikan kemudahan bagi para pengguna untuk menunjang kegiatan sehari-hari termasuk belanja online. Penelitian ini bertujuan untuk menganalisis pengaruh karakteristik responden, orientasi belanja dan E-WOM terhadap pembelian impulsif di e-commerce. Penelitian ini menggunakan pendekatan kuantitatif melalui survei online yang melibatkan 269 responden pengguna e-commerce. Hasil uji korelasi menunjukkan bahwa usia dan penghasilan berhubungan positif signifikan dengan pembelian impulsif. Hasil uji pengaruh menunjukkan bahwa kesadaran harga, kecenderungan belanja di rumah, loyalitas terhadap merek/toko, dan E-WOM berpengaruh positif signifikan terhadap pembelian impulsif. Akan tetapi, kesadaran waktu berpengaruh negatif signifikan terhadap pembelian impulsif. Oleh karena itu, konsumen perlu meningkatkan kesadaran terkait kebutuhan produk serta membaca ulasan produk sebagai referensi dari konsumen lain sebelum membeli produk sehingga dapat membuat keputusan berdasarkan kebutuhan dan tidak melakukan pembelian secara impulsif., The development of the internet provides convenience for users to support their daily activities, including online shopping. This study aims to analyze the influence of respondent characteristics, shopping orientation, and electronic word of mouth on impulsive buying in e-commerce. This study uses a quantitative approach through an online survey involving 269 e-commerce users. The correlation test results show that age and income have a significant positive correlation with impulsive buying. Furthermore, awareness of prices, tendency to shop at home, loyalty to brands/stores, and E-WOM have a significant positive influence on impulsive buying. However, awareness of time has a significant negative influence on impulsive buying. Therefore, consumers need to increase their awareness regarding product needs and read product reviews as references from other consumers before making purchases. This will help them make decisions based on their needs and avoid impulsive buying.
Keyword: e-commerce, e-wom, gen z, impulsive buying, shopping orientation

Judul: Faktor-faktor yang Memengaruhi Perilaku Pembelian Impulsif dalam Belanja melalui Platform E-commerce pada Konsumen Muslim
Abstrak: Kegiatan belanja online meningkat pesat saat pandemi Covid-19, didukung dengan meningkatnya persentase penetrasi pengguna internet disertai adanya platform e-commerce yang mudah dijangkau mendorong perilaku konsumtif penggunanya (pembelian impulsif). Pembelian impulsif merupakan perilaku pembelian tanpa perencanaan yang terjadi secara spontan, Islam melarang umatnya bersikap israf dan tabdzir dalam konsumsi. Penelitian ini bertujuan menganalisis faktor-faktor yang memengaruhi perilaku pembelian impulsif dalam belanja melalui platform e-commerce pada konsumen muslim. Metode analisis yang digunakan dalam penelitian ini yaitu analisis deskriptif dan SEM-PLS. Sampel yang diperoleh sebanyak 294 responden secara online dari pengguna platform e-commerce yang beragama Islam dan berdomisili di Jawa Barat. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang positif dan signifikan hubungan antara religiusitas terhadap sikap. Namun, perilaku pembelian impulsif tidak dipengaruhi oleh program promosi dan kemudahan yang dirasakan. Oleh karena itu, lembaga terkait diharapkan dapat memberikan edukasi terkait managemen keuangan pada konsumen muslim., Online shopping activities has been increasing rapidly during the Covid-19 pandemic, this also contributed by the increasing percentage of internet user penetration along with availability of easy-to-reach e-commerce platform that encourages user’s consumptive behavior (impulsive buying). Impulsive buying behavior is an act of users on spontaneously buying products without consideration, Islam forbids its people to be israf and tabdzir in consumption. This study aims to analyze the factors that influence the impulsive buying behavior of Muslim consumers shopping through e-commerce platform. The analytical method used in this research is descriptive analysis and SEM-PLS. The sample obtained was 294 respondents online from Muslim e-commerce users in West Java. The results showed that there was a positive and significant relationship between religiosity and attitude. However, impulsive buying behavior is not influenced by promotional programs and perceived easiness. Therefore, the institutions have to educated muslim consumers about financial management.
Keyword: E-commerce, Pembelian Impulsif, Konsumen Muslim, SEM-PLS

Judul: Manajemen Pemeliharaan Kuda (Equus caballus) Untuk Upacara Kenegaraan Dan Sarana Kesenjataan Di Detasemen Kavaleri Berkuda (DenKavkud) TNI-AD Parongpong
Abstrak: Cavalry Horse Detachement (Denkavkud) Indonesian National Army-Cavalary Parongpong is one of the Indonesian military units that utilize the horse and train it as a means of purpose of formal state ceremony and armed forces. Skills possessed by the horse cavalry was the result of care management and specialized training provided by the trainer. Aspects of care management are breeding, feeding, and management. Horses that are kept in the Denkavkud, Parongpong are stallions, mares, foals, and military horses. Total populations of horses at Denkavkud are 183 horses. Besides commited horse training (remonte), Denkavkud also did breeding program to produce horses that can be trained and used as a military horse. There are some issues contained in Denkavkud, such as some of the nutrients needed by the horses not being met from feed given. One of these is crude protein and lysine. Lactation mares was crude protein and lysine deficiency. The number of death in 2010 is higher than previous years. Based on the number of horses that died from January until June 2010 is 11 horses. The average mortality was caused by colic. Colic is caused by excessive eating, excessive drinking during hot, moldy food, and even by investment roundworms. Animal welfare in Denkavkud can be enhanced by improvement of feed given and improving the health of livestock through improved sanitation.
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