Judul: Pengembangan Produk Dried Breadcrumbs di  PT LeGitt Boga Mandiri
Abstrak: Dried breadcumbs merupakan salah satu jenis tepug roti yang umum digunakan oleh konsumen sebagai bahan pelapis (coating), campuran (binding) atau sebagai topping. Penelitian ini bertujuan mendesain formulasi produk multipurpose dried breadcrumbs sesuai preferensi konsumen untuk keperluan bisnis Business to Consumers (B2C) PT LeGitt Boga Mandiri. Metode yang digunakan dalam mendesain pengembangan produk meliputi eksplorasi dan pendefinisian masalah, pembangkitan alternatif solusi, pengembangan desain, serta analisis dan evaluasi prototipe. Analisis yang dilakukan yaitu analisis penerimaan konsumen menggunakan uji hedonik terhadap tiga atribut yaitu warna, ukuran remah, dan daya lekat, serta analisis laboratorium yang terdiri atas uji proksimat meliputi kadar air, kadar lemak, kadar protein, uji warna, dan daya serap minyak. Hasil menunjukkan didapatkan formulasi dried bredcrumbs terbaik sesuai preferensi konsumen yaitu prototipe iterasi 2 T1. Karakteristik dried breadcrumbs sesuai preferensi konsumen yang dihasilkan yaitu terdiri atas campuran warna putih dan oranye dengan perbandingan 60% dan 40%, berukuran 2 mm, berbentuk pipih, tipe Japanese style, kadar air 3,48%, kadar protein 7,77%, kadar lemak 0,81%, dan daya serap minyak 36,80%., Dried breadcrumbs is one type of breading that is commonly used by consumers as a coating, binding or topping material. This study aims to design a multipurpose dried breadcrumbs product formulation according to consumer preferences for the Business to Consumers (B2C) business needs of PT LeGitt Boga Mandiri. The methods used in designing product development include problem exploration and definition, generation of alternative solutions, design development, and prototype analysis and evaluation. The analysis carried out is consumer acceptance analysis using hedonic test on three attributes, namely color, crumb size, and stickiness, as well as laboratory analysis consisting of proximate tests including water content, fat content, protein content, color test, and oil absorption. The results showed that the best dried breadcrumbs formulation according to consumer preferences was obtained from 2 nd iteration prototype T1. The characteristics of dried breadcrumbs according to consumer preferences produced consist of a mixture of white and orange colors with a ratio of 60% and 40%, measuring 2 mm, flat shape, Japanese style type, moisture content of 3.48%, protein content of 7.77%, fat content of 0.81%, and oil absorption of 36.80%.
Keyword: consumer preference, Product development, dried breadcrumbs

Judul: Designing a Marketing Communication Strategy for Dried Breadcrumbs Products at PT LeGitt Boga Mandiri
Abstrak: PT LeGitt Boga Mandiri merupakan perusahaan maklon yang beroperasi secara B2B (Business to Business) dan kini berencana untuk meluncurkan produk dried breadcrumbs dan menjualnya pada segmen pasar B2C (Business to Consumer), sehingga diperlukan strategi komunikasi pemasaran yang efektif untuk memperkenalkan produk dried breadcrumbs kepada calon konsumen untuk meningkatkan kesadaran merek dan mendorong minat serta pembelian. Berdasarkan analisis pemilihan jenis saluran komunikasi pemasaran menggunakan Analytical Hierarchy Process (AHP), didapatkan media komunikasi pemasaran terbaik yaitu media sosial. Media sosial yang dijadikan objek penelitian ini yaitu Instagram. Komunikasi pemasaran yang dilakukan oleh perusahaan melalui Instagram dinilai masih belum optimal. Oleh karena itu, dilakukan identifikasi gap pada implementasi media sosial Instagram sebagai platform komunikasi pemasaran dengan pendekatan benchmarking. Hasilnya berupa rancangan rekomendasi perbaikan media sosial Instagram PT LeGitt Boga Mandiri.
Keyword: Analytical Hierarchy Process (AHP), Instagram, Marketing communications, benchmarking

Judul: A Continuous Vaccination Strategy in the SVIR Epidemic Model
Abstrak: Vaccination is conducted to minimize the spread of a disease. The vaccination is usually done several times within a fixed time interval. In the SVIR model, it is assumed that individuals do not get immediate immunity following a vaccination program. So according to process of vaccination on SVIR model, there are two strategies, i.e. the continuous vaccination strategy (CVS) and the pulse vaccination strategy (PVS). In this study, only the CVS strategy in epidemic model SVIR is considered. Results of the study indicate that dynamics of the CVS system depends on the basic reproductive number. If the basic reproductive number is less than one, then the disease-free fixed point is asymptotically stable. It means that the disease will eventually disappear from the population. Conversely, if the basic reproductive number is greater than one, then the endemic fixed point is asymptotically stable, which means that the disease will remain exist in the population. Simulation result shows that the vaccination would minimize the spread of disease by reducing the basic reproductive number. If the time for the vaccinated recipients to obtain the immunity, as well as a possibility of vaccinated recipients to be infected are neglected, then the disease will be eradicated. This condition is called an over-evaluating effect of vaccination.
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