Judul: Formulasi Strategi Pernasaran Produk Kosmetika Tradisional Melalui Analisis Faktor Internal dan Eksternal Perusahaan
Abstrak: Indonesia merupakan salah satu negara yang memiliki potensi agroindustri yang cukup besar. Salah satu produk agroindustri yang dapat meningkatkan nilai tambah hasil pertanian adalah produk kosmetika. Menurut Badan Pusat Statistik permintaan akan produk-produk kosmetika mencapai lebih dari 70.000 unit selama tahun 1999 (BPS, 1999). Besarnya permintaan akan produk kosmetika merupakan daya tarik industri ini, sehingga menjadi semakin berkembang.
Keyword: 

Judul: Analisis strategi pemasaran kosmetika tradisional : studi kasus di PT. Mustika Ratu Tbk.
Abstrak: Industri kosmetika dalam negeri sudah berkembang sejak lama dan jumlah perusahaan yang bergerak dalam industri ini sudah cukup banyak, sehingga tingkat persaingan pasaran berbagai jenis kosmetika di Indonesia ini tergolong ketat. Pilihan terhadap produk kosmetika ini beragam, karena industri ini menggunakan bahan baku yang beragam. Salah satunya adalah bahan baku yang berasal dari alam yang dikenal sebagai kosmetika tradisional. Industri kosmetika tradisional adalah industri yang mengolah hasil-hasil produk pertanian menjadi produk jadi yang lebih bermanfaat dengan menggunakan bahan baku yang berasal dari alam. Salah satu perusahaan yang dapat digolongkan sebagai penghasil kosmetika tradisional adalah PT. Mustika Ratu Tbk. Perusahaan ini bergerak dalam bidang Industri Pengolahan Hasil Pertanian (IPHP) yang memanfaatkan hasil-hasil dari sektor pertanian sebagai bahan baku produk-produk yang dihasilkan. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis lingkungan internal dan eksternal yang mempengaruhi penjualan kosmetika tradisional Mustika Ratu, mempelajari bauran pemasaran kosmetika tradisional Mustika Ratu, serta merumuskan beberapa rekomendasi strategi pemasaran bagi pengembangan pemasaran kosmetika tradisional Mustika Ratu. ...
Keyword: 

Judul: Thermal Characteristics and Dynamics of Tropical Cyclone over Western North Pacific Ocean: A Case Study of Typhoon Songda (Chedeng) 2011
Abstrak: The frequent occasion of Tropical Cyclone (TC) over Western North Pacific (WNP) Ocean lies from 10˚N to 26˚N and 121˚E to 170˚E. Sources of TC development come from warm ocean temperature where latent heat is released during condensation processes and subsequently concentrated in the boundary layer. Relative humidity at 850-700 hPa is responsible to produce the most intense storm. Meanwhile, weak vertical wind shear between 850-200 hPa is one of the dynamical factors that lead to the development of TC. Pressure level of 850-200 hPa is chosen to minimize the thermodynamic effect in the lower troposphere. Typhoon Songda (Chedeng in the Philippines) or TSC lasted from May 18th to 30th, 2011 and strengthened into powerful Super Typhoon stage between May 24th and 27th. Long curving track and the exhibition of all sequences of TC life cycle, TSC is then considered as an ideal case of TC. The objective of the study with case of TSC is to investigate the role of thermal characteristics and dynamics on TC intensity. The research is carried out by using Advanced Research of Weather Research and Forecasting model (WRF ARW model) version 3.3. Two domains are employed in the model. The first domain situate from 02˚N to 40˚N and 118˚E to 149˚E and cover spatial resolution () of 33.1 km. The second domain situate from 09˚N to 27˚N and 119˚E to 132˚E with of 11 km. Timestep of the model () is 120 seconds. The model is supported by the following physical parameterization, i.e., Yonsei University Scheme (YSU) in the boundary layer, Kain-Fritsch scheme (KF) in the cumulus, and WRF Single-Moment 3-class scheme in the microphysics. Initial meteorological condition prior to the formation of the cyclone is generated using WRF ARW standard-release model. Sensitivity of the model output is obtained from a selected single-parameter change scenarios, namely, 10 % to 20 % decrease and increase of wind shear initial data at 850-200 hPa, and by 10 % to 20 % decrease of relative humidity initial data at 850-700 hPa. The result showed that the negative correlations between wind shear and intensity are found in wind shear scenarios. Wind shears of 10 ms-1 which lead to strengthening of the wind intensity in the early period of Typhoon development are found in wind shear scenarios. The effect of wind shear changes on wind intensity is statistically significant in the 20 % wind shear scenarios. During mature stage, weak wind intensity occurred when wind shear increase as given in the WRF standard-release and the 20 % decreasing scenario. Different situation is found in the 20 % increasing scenario where wind shear tend to weak and lead to strong wind intensity at this stage. Meanwhile, the reduction of moisture supply at 850-700 hPa resulting from 20 % decreasing relative humidity play a major role in the weakening of wind intensity and reduces mechanical energy of the cycle process as much as 300 J kg-1.
Keyword: