Judul: Business Development Strategy to Enhance the Competitiveness of PT Kui Indo Fishskin Using the VRIO Approach
Abstrak: PT Kui Indo Fishskin merupakan perusahaan yang berfokus dalam produksi dan pemasaran produk makanan ringan olahan perikanan. Saat ini, perusahaan tersebut menghadapi persaingan yang semakin ketat, sementara manajemen sumber daya belum dikelola optimal. Penelitian ini bertujuan untuk mengidentifikasi dan mengevaluasi sumber daya dan kapabilitas yang dimiliki untuk mencapai keunggulan bersaing berkelanjutan, serta memformulasikan strategi pengembangan bisnis untuk meningkatkan daya saingnya. Penelitian dilakukan dengan pendekatan deskriptif kualitatif dan penentuan narasumber dengan teknik purposive sampling. Pengolahan data dilakukan menggunakan value chain analysis dan VRIO analysis. Hasil penelitian menunjukkan bahwa PT Kui Indo Fishskin memiliki 40 sumber daya dan kapabilitas, 11 diantaranya merupakan sumber keunggulan bersaing berkelanjutan. Perusahaan tersebut juga harus memprioritaskan aspek operasional, inovasi, pemasaran, sumber daya, teknologi, dan finansial untuk meningkatkan daya saingnya. Formulasi strategi dengan mengeksplorasi sumber daya dan kapabilitas dan berfokus pada aspek prioritas, didapatkan 4 rekomendasi strategi pengembangan bisnis untuk meningkatkan daya saing PT Kui Indo Fishskin., PT Kui Indo Fishskin is a company that focuses on the production and marketing of processed fish snack products. Currently, the company is facing increasingly fierce competition, while resource management has not been managed optimally. This research aims to identify and evaluate the resources and capabilities they have to achieve sustainable competitive advantage, as well as formulate business development strategies to increase their competitiveness. The research was conducted using a qualitative descriptive approach and determining sources using purposive sampling technique. Data processing was carried out using value chain analysis and VRIO analysis. The research results show that PT Kui Indo Fishskin has 40 resources and capabilities, 11 of which are sources of sustainable competitive advantage. The company must also prioritize operational, innovation, marketing, resource, technological and financial aspects to increase its competitiveness. Strategy formulation by exploring resources and capabilities and focusing on priority aspects, obtained 4 recommendations for business development strategies to increase the competitiveness of PT Kui Indo Fishskin.
Keyword: daya saing, strategi pengembangan bisnis, value chain analysis, VRIO analysis

Judul: Business Strategy Analysis of Processed Fish PT Indomas Makmur Lestari
Abstrak: Masa pandemi COVID – 19 menyebabkan PT Indomas Makmur Lestari – Sidoarjo menglamai penurunan pendapatan hampir mencapai 30% dari bulan april 2021. Perusahaan sempat menglamai kenaikan pendapatan pada tahun 2020 dan turun perlahan hingga tahun 2021 bulan mei. Berbagai masalah yang dihadapi PT Indomas Makmur Lestari ditengarai karena ketidaksiapan manajemen perusahaan untuk menerapkan strategi selanjutnya setelah terjadinya peningkatan permintaan pada saat awal pandemi COVID-19. Penelitian ini bertujukan untuk menganalisis kondisi manajemen bisnis olahan ikan perusahaan, menganalisis faktor internal dan eksternal olahan ikan perusahaan yang kemudian akan merumuskan alternatif strategi pengembangan usaha PT IML serta menentukan prioritas strategi kebijakan untuk pengembangan usahanya. Penelitian menggunakan metode deskriptif dengan alat analisis berupa matriks IE, matriks SWOT, serta penentuan keputusan dengan analisis QSPM. Responden yang digunakan dalam penelitian ini meliputi pemilik perusahaan serta beberapa manager perusahaan serta pihak eksternal diantaranya, para mitra, pemasok dan perwakilan dari pemerintah. Untuk mengetahui kondisi bisnis perikanan PT IML baik secara internal maupun eksternal. Pengumpulan data dilakukan dengan metoda FGD, wawancara serta pengisian kuesioner. Hasil dari matriks IE menunjukkan PT IML berada pada kuadran 2. Strategi yang dapat dijalankan oleh perusahaan yang berada pada kuadran 2 adalah intensif dan integratif. Sehingga menghasilkan alternatif strategi dari analsis SWOT berupa menjual produk kepada distributor tunggal, produksi ikan segar beku, menambah jaringan distributor luar Jawa Timur, meningkatkan branding, mengolah by product ikan menjadi mince fish, dan kampanye ikan sebagai sumber protein. Prioritas utama dari hasil analisis QSPM adalah dengan memproduksi ikan segar beku sebagai produk baru menjadi alternatif yang paling prioritas yang dapat dilakukan oleh perusahaan., During the COVID-19 pandemic, PT Indomas Makmur Lestari – Sidoarjo experienced a revenue decline of almost 30% from April 2021. The company had experienced an increase in revenue in 2020 and decreased slowly until 2021 in May. Various problems faced by PT Indomas Makmur Lestari is suspected because of the unpreparedness of the company's management to implement the next strategy after increasing in demand at the beginning of the COVID-19 pandemic. This study aims to analyze the condition of the company's processed fish business management, analyze internal and external factors of the company's processed fish which will then formulate alternative business development strategies for PT IML and determine strategic policy priorities for development development. The study used a descriptive method with analytical tools in the form of an IE matrix, a SWOT matrix, and determining decisions with QSPM analysis. Respondents used in this study include company owners and several company managers as well as external parties including partners, suppliers and representatives from the government. To determine the condition of the fishery business of PT IML both internally and externally. Data was collected by using FGD methods, interviews and filling out questionnaires. The results of the IE matrix show PT IML is in quadrant 2. The strategies that can be carried out by companies in quadrant 2 are intensive and integrative. This results in an alternative strategy from the SWOT analysis in the form of selling products to a single distributor, producing frozen fresh fish, adding a network of distributors outside East Java, increasing branding, processing fish products into
Keyword: Ikan Lumat, QSPM, Segar Beku, SWOT

Judul: Approximation of the Median of Poisson Distribution Using the Relation of Poisson-Gamma Distribution
Abstrak: A major drawback of median is that median cannot usually be defined in closed form, even in the cases where their distribution functions are known. This study gives an approximation of the closed form for the median of the Poisson distribution by using the relation of Poisson-Gamma distribution. The approximation uses elementary techniques based on the monotonicity of certain sequences involving tail probabilities of the Poisson distribution and the Central Limit Theorem. Furthermore, a closed form expression for the mean absolute deviation 􀜧|􀜰􀰒 􀵆 􀜯􀝁􀝀􁈺􀜰􀰒􁈻| is also studied. The median is relevant because of the fact that it minimizes the mean absolute deviation of a Poisson random variable (􀜰􀰒􁈻 by considering median as central tendency.
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