Judul: The Influence of Green Marketing and
Consumer Behavior on the Repurchase Interest in Eco Fashion Buttonscarves in
Jabodetabek
Abstrak: Penelitian ini mengkaji pengaruh strategi green marketing, brand image, dan brand trust terhadap minat beli kembali konsumen pada produk fashion berkelanjutan di Indonesia, khususnya pada Buttonscarves. Dalam konteks ini, strategi green marketing dianggap sebagai pendekatan strategis yang berpotensi mempengaruhi preferensi dan keputusan konsumen terkait produk yang ramah lingkungan. Penelitian ini bertujuan untuk mengidentifikasi karakteristik konsumen Buttonscarves, mengeksplorasi pengaruh variabel environmentally friendly product, green product, green price, dan green promotion terhadap minat beli kembali produk, serta mengukur pengaruh brand image dan brand trust terhadap keputusan pembelian. Penelitian ini menggunakan data primer yang diperoleh melalui kuesioner secara online. Hasil penelitian ini menunjukkan bahwa environmentally friendly product, green product, green promotion, brand image berpengaruh terhadap minat beli kembali produk Buttonscarves., This study examines the influence of green marketing strategies, brand image, and brand trust on repeat purchase intention of consumers towards sustainable fashion products in Indonesia, specifically focusing on Buttonscarves. In this context, green marketing strategies are considered a strategic approach that potentially affects consumer preferences and decisions regarding environmentally friendly products. The research aims to identify the characteristics of Buttonscarves consumers, explore the impact of variables such as environmental friendly product, green product, green price, and green promotion on repeat purchase intention, and measure the influence of brand image and brand trust on purchasing decisions. This study uses primary data obtained through online questionnaires. The findings indicate that environmentally friendly product, green product, green promotion, and brand image significantly influence the repeat purchase intention of Buttonscarves products.
Keyword: purchasing decisions, environment friendly product, sustainable fashion

Judul: Factors Influencing Consumer Behavior in the Adoption of Sustainable Consumption of Clothing Products in Jabodetabek
Abstrak: Peningkatan pertumbuhan penduduk yang diiringi dengan peningkatan pendapatan global telah mendorong konsumsi masyarakat terhadap kebutuhan pakaian. Perubahan gaya hidup akan membentuk perilaku konsumtif terhadap produk-produk fashion khususnya pakaian. Jumlah transaksi pembelian produk pakaian di e-commerce didominasi oleh generasi muda Jabodetabek berusia 18-35 tahun. Pola konsumtif di tengah gaya hidup masyarakat dapat membawa dampak buruk bagi lingkungan. Salah satu upaya yang dapat dilakukan masyarakat adalah mendorong perilaku mengonsumsi pakaian menjadi lebih bijak dengan menerapkan Konsumsi Berkelanjutan Produk Pakaian (KBPP). Hingga kini, penelitian mengenai KBPP di Indonesia masih terbatas. Penelitian ini bertujuan untuk menganalisis pola perilaku generasi muda di Jabodetabek, menganalisis persepsinya terhadap KBPP, serta mengidentifikasi faktor-faktor yang memengaruhi mereka untuk menerapkan KBPP. Metode analisis data yang digunakan yaitu analisis deskriptif, skala Thurstone, dan Regresi Logistik Multinomial. Hasil penelitian ini menunjukkan generasi muda cenderung membeli secondhand clothing dengan mayoritas telah menerapkan KBPP. Faktor utama yang memengaruhi penerapan KBPP adalah jenis kelamin, tingkat pendidikan, keterlibatan LSM lingkungan, pengetahuan terhadap KBPP, kepercayaan terhadap KBPP, dan pembelian produk pakaian.
Keyword: generasi muda, pola perilaku, secondhand clothing, sustainable clothing

Judul: Pengujian Virus Newcastle Disease Gen VII Isolat Lapang Sebagai Virus Standar Pada Uji Tantang Vaksin
Abstrak: This study was conducted to determine the standard of Newcastle disease virus Gene VII field isolate as a virus challenge to vaccine test. A virus suspension that has previously been tested by HA test then titrated with EID50 using 30 Specific Pathogen Free (SPF) of 10 day old chicken embryonated eggs. In addition, chicken lethal dose50 (CLD50) test were used to determine the virus titer that could cause 50% death of the chicken population. The CLD50 test was used 25 day-old-chickens (DOC) divided into 5 groups. The virus was diluted from 10-1 to 10-8. The 104 to 10-8 dilution of NDV was infected to every group of chicken via eyedrop and intranasal with 0.1 ml/chicken dosage. Haemagglutination test showed that the allantoic fluid were contain high titers of NDV is 512 HAU. The infective NDV that had been titrated by EID50 test showed the virus titers is 109 EID50/0.1 ml or 1010 EID50/ml and the virus titers of CLD50 test e.i 106.48 CLD50/0.1 ml or 107.48 CLD50/ml. These results can be concluded that the NDV Gene VII field isolates were most appropriate to be used as a standard virus to vaccine test
Keyword: Newcastle Disease Virus Gene VII, HA tes, EID50 test, CLD50 test