Judul: Pengaruh Faktor Penentu Keputusan Terhadap Persepsi Dan Loyalitas Konsumen Dalam Pembelian Sari Kurma Al - Jazira Bogor
Abstrak: CV. Amal Mulia Sejahtera is a Business Entity processing palm fruit into alternative healthy drinks that are packaged in plastic bottles named date palm beverage. The purpose of this study is to determine the influence of product quality, price, trademark image and sales promotion of purchasing Al - Jazira date palm beverage. This research used multiple linear regression analysis to determine whether any factor can have a significant influence on purchasing. The result of the research showed that the product quality factor has a significant influence on purchasing decisions because the higher value of the product quality can increase the value of purchasing decision. CV. Amal Mulia Sejahtera needs to consistently maintain product prices due to the negative effect that the higher value of the price will reduce the value of purchasing decision
Keyword: Bogor Agricultural University (IPB), regression, quality, purchasing, promotion, price, perceptions, image, factor

Judul: Faktor-faktor yang Mempengaruhi Keputusan Pembelian Yoghurt Susu Sapi di Gerai Serambi Botani, Mall Botani Square
Abstrak: Yoghurt merupakan produk olahan susu yang diminati dan memiliki manfaat yang baik bagi kesehatan. Tujuan dari penelitian ini adalah untuk mengidentifikasi karakteristik konsumen, proses keputusan pembelian, dan menganalisis faktor-faktor yang mempengaruhi keputusan pembelian konsumen yoghurt susu sapi. Metode analisis yang digunakan dalam penelitian ini adalah analisis deskriptif dan analisis faktor. Hasil analisis deskriptif dari penelitian ini menunjukkan bahwa mayoritas konsumen yoghurt susu sapi di Serambi Botani sebanyak 68.33 persen berjenis kelamin perempuan dan sebanyak 78.34 persen berusia antara 17 hingga 25 tahun. Mayoritas konsumen berdomisili di Bogor yaitu sebanyak 70 persen, dengan pendidikan akhir sarjana (S1) sebanyak 46.67 persen. Terdapat sebanyak 61.67 persen konsumen berprofesi sebagai pelajar atau mahasiswa dan sebanyak 36.67 persen memiliki pendapatan per bulan sebesar Rp1 000 001 – Rp2 000 000. Hasil dari analisis faktor yaitu terdapat tiga faktor utama yang mempengaruhi keputusan pembelian konsumen yoghurt susu sapi, yaitu faktor pengaruh lingkungan, faktor perbedaan individu, dan faktor proses psikologis. Faktor pengaruh lingkungan adalah faktor utama yang mempengaruhi keputusan pebelian.
Keyword: factor analysis, purchasing decision, yogurt

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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