Judul: Analisis Koragam untuk Menilai Preferensi Konsumen Terhadap Merek Kopi Putih.
Abstrak: White coffee product innovation that is currently the trend resulted in stiff competition among coffee producers. A coffee producers, namely PQR want to release a new product that is the product of white coffee. The new product will be compared with competitive brands or coffee that PQR produced before. The analysis used to compare three brands of white coffee is the analysis of covariance. Results from this study indicate factors influence the respondents brand and consumer preference level with a p-value respectively 0.008 and 0.000. Covariate namely the aroma of coffee, milk aroma, color of coffee, milk flavor, sweetness, and overall viscosity is significant, while viscosity of the milk and the age of the respondents did not significantly affect the level of white coffee brand preference by consumers. Tukey test showed brand Coffee X and Coffee Z is just as good and preferable than Coffee Y. It can be concluded that the Coffee X as a new product from the manufacturer PQR has been able to compete on the market with competitor products Coffee Z, and it is better than coffee that produced before, that is Coffee
Keyword: Analysis of Covariance, covariate, white coffee

Judul: Analisis Strategi Pemasaran The Old Town White Coffee Bogor
Abstrak: Kopi merupakan salah satu komoditi andalan Indonesia. Saat ini banyak berdiri restoran yang berciri khas kopi, salah satunya adalah The Old Town White Coffee. Persaingan diantara restoran yang semakin tinggi mengaharuskan pihak manajemen The Old Town White Coffee perlu untuk menyaipkan alternative strategi pemasaran produk untuk dapat bersaing dengan restoran lainnya. Tujuan penelitian ini, yakni menganalisis dan merumuskan alternatif strategi pemasaran terbaik dengan memperhatikan lingkungan internal dan eksternal perusahaan. Metode yang digunakan dalam penelitian ini adalah matriks IFE, matriks EFE, matriks SWOT, dan matriks QSP. Hasil analisis menunjukkan bahwa The Old Town White Coffee berada pada tahapan tumbuh dan berkembang. Hasil analisis SWOT mengidentifikasi terdapat empat alternatif strategi pemasaran yang dapat diterapkan oleh The Old Town White Coffee dan strategi yang memiliki prioritas utama berdasarkan perhitungan matriks QSP adalah penetrasi pasar. Kopi merupakan salah satu komoditi andalan Indonesia. Saat ini banyak berdiri restoran yang berciri khas kopi, salah satunya adalah The Old Town White Coffee. Persaingan diantara restoran yang semakin tinggi mengaharuskan pihak manajemen The Old Town White Coffee perlu untuk menyaipkan alternative strategi pemasaran produk untuk dapat bersaing dengan restoran lainnya. Tujuan penelitian ini, yakni menganalisis dan merumuskan alternatif strategi pemasaran terbaik dengan memperhatikan lingkungan internal dan eksternal perusahaan. Metode yang digunakan dalam penelitian ini adalah matriks IFE, matriks EFE, matriks SWOT, dan matriks QSP. Hasil analisis menunjukkan bahwa The Old Town White Coffee berada pada tahapan tumbuh dan berkembang. Hasil analisis SWOT mengidentifikasi terdapat empat alternatif strategi pemasaran yang dapat diterapkan oleh The Old Town White Coffee dan strategi yang memiliki prioritas utama berdasarkan perhitungan matriks QSP adalah penetrasi pasar.
Keyword: Kopi, Matriks IFE, Matriks EFE, Matriks SWOT, Matriks QSP

Judul: Karakteristik Morfofungsi Skelet Ekstremitas Kaki Soa Layar (Hydrosaurus amboinensis)
Abstrak: Sailfin Lizard is a lizard that has a semi-aquatic life and has a sail fin on its tail. These lizards can be found in habitats close to water such as rivers, lakes, and estuaries of mangrove forests. This study aimed to observe morphofunction characteristic of appendicular skeleton of Sailfin Lizard (Hydrosaurus amboinensis), associated with their function and behavior. Morphofunction characteristic of the appendicular skeleton of Sailfin Lizard was studied by observing and measuring the bones that make up the extremities. The naming of bones and their parts is based on the Nomina Anatomica Veterinaria 2017 and other journal. The clavicle and interclavicle bones are located anterior to the scapulacoracoid which has convex shape. The patella ulnar bone is found at the humeroulnar joint and the radius et ulna bone has a relatively long antebrachial interosseum space. On the hind legs, coxae bone has a relatively broad acetabulum, two lunula bones and patellar mineralization are found at the femorotibiofibular joint, and tibia et fibula bones have a relatively long interosseum cruris space. The palmar part of the ossa carpi is found in the palmar sesamoid bone, while the tarsi bones have a fused astragalus and calcaneus bones to become os astragalocalcaneus. The size of the pedis skeleton is relatively long compare to the manus skeleton and has a different middle phalanx bone. The ekstremity skeletal structure allows the Sailfin Lizard to do movements such as walking, running, climbing, running on water and swimming.
Keyword: Appendicular skeleton, Morphofunction, Sailfin Lizard