Judul: Karakterisasi Genom Mitokondria Labi-Labi, Dogania subplana (Trionychidae, Testudines, Reptilia)
Abstrak: Runutan nukleotida lengkap genom mitokondria (mtDNA) labi-labi, Dogania subplana, telah dilakukan. Ukuran mtDNA labi-labi adalah 17289 bp. Organisasi, orientasi dan ukuran setiap gen dari 13 gen penyandi protein mtDNA, 22 gen penyandi tRNA dan dua gen penyandi rRNA serta daerah kontrol adalah serupa dengan yang telah ditemukan pada vertebrata lainnya. Panjang daerah kontrol adalah 1820 bp, yang di dalamnya bisa ditemukan tiga motif runutan DNA berulang. Motif pertama dan kedua berturut-turut adalah 15 bp dan 37 bp, yang keduanya berulang secara tandem sampai 728 bp. Motif ketiga adalah ruas TA berulang, yaitu (TA)n dan (ATAlT)n. Motif ketiga ini disebut mitokondria. Analisis terhadap daerah kontrol menemukan adanya domain tengah yang stabil untuk semua anggota Testudines, dan adanya tiga macarn Conserve Sequence Blocks yang homolog dengan daerah kontrol mtDNA vertebrata.
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Judul: Characterization of the Partial Mitochondrial Genome of Dogania subplana from Bintan Island, Riau Islands
Abstrak: Dogania subplana merupakan salah satu spesies labi-labi atau kura-kura bercangkang lunak (Trionychidae; Testudines) yang hidup di perairan air tawar Asia Tenggara termasuk Indonesia. Tujuan penelitian ini adalah melakukan karakterisasi genom mitokondria D. subplana yang berasal dari Pulau Bintan. Hasil penelitian memperoleh ukuran genom parsial mitokondria D. subplana sebesar 13598 pb (78.65%). Sebanyak dua gen penyandi ribosom RNA (rRNA), 15 gen penyandi transfer RNA (tRNA) dan delapan gen penyandi protein telah berhasil dikarakterisasi. Hasil analisis variasi nukleotida menunjukkan adanya potensi gen ND2 sebagai marka molekular interspesies famili Trionychidae.
Keyword: D. subplana, DNA mitokondria, ND2, Trionychidae, variasi nukleotida

Judul: Kajian Terhadap Bauran Pemasaran Sekolah Tinggi Ilmu Ekonomi “X”
Abstrak: Marketing of higher education falls into the category of services marketing. For “X” School of Economics, to attract potential students requires special methods and strategy. The objectives of the study are to: 1) Review and analyze of marketing mix in order to be able to market the institution, 2) Review and analyze of promotion mix in its effort to promote the institution; 3) Review and analyze the most effective promotional mix in its effort to promote the institution. The results showed that: 1) The School has implemented a marketing mix that includes 8 aspects of the product, pricing, promotion, place, people, physical evidence, process, and customer service. Each of these aspects has derivatives strategy that are expected to affect new students choose courses; 2) The School has implemented a promotional mix. There are 6 ways to do that: advertising, sales promotion, publicity and public relations, personal selling, word of mouth, direct mail and e-marketing. The six ways are carried out simultaneously; 3) The most effective promotional mix is personal selling. For three years (2007, 2010, and 2011) proved it the most effective method. For 2008, the most effective promotional mix is word of mouth, dan for 2009, the most effective promotional mix is sales promotion. The most effective promotional mix in “Very Strong” category is personal selling could affect 956 students. The most effective promotional mix in “Strong” category is advertising could affect 388 students and the most effective promotional mix in “Enough” category is advertising could affect 777 students.
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