Judul: Designing a Marketing Communication Strategy for Dried Breadcrumbs Products at PT LeGitt Boga Mandiri
Abstrak: PT LeGitt Boga Mandiri merupakan perusahaan maklon yang beroperasi secara B2B (Business to Business) dan kini berencana untuk meluncurkan produk dried breadcrumbs dan menjualnya pada segmen pasar B2C (Business to Consumer), sehingga diperlukan strategi komunikasi pemasaran yang efektif untuk memperkenalkan produk dried breadcrumbs kepada calon konsumen untuk meningkatkan kesadaran merek dan mendorong minat serta pembelian. Berdasarkan analisis pemilihan jenis saluran komunikasi pemasaran menggunakan Analytical Hierarchy Process (AHP), didapatkan media komunikasi pemasaran terbaik yaitu media sosial. Media sosial yang dijadikan objek penelitian ini yaitu Instagram. Komunikasi pemasaran yang dilakukan oleh perusahaan melalui Instagram dinilai masih belum optimal. Oleh karena itu, dilakukan identifikasi gap pada implementasi media sosial Instagram sebagai platform komunikasi pemasaran dengan pendekatan benchmarking. Hasilnya berupa rancangan rekomendasi perbaikan media sosial Instagram PT LeGitt Boga Mandiri.
Keyword: Analytical Hierarchy Process (AHP), Instagram, Marketing communications, benchmarking

Judul: Marketing Strategy in Increasing Sales of Cookly Sourdough Bread Products
Abstrak: Perubahan gaya hidup sehat meningkatkan minat produk pangan sehat namun produk roti sourdough Cookly tidak mengalami peningkatan signifikan dan mencapai target omzet mereka. Penelitian ini bertujuan untuk menganalisis strategi pemasaran saat ini, pengalaman target pasar serta menemukan gap keduanya, analisis preferensi media target pasar dan formulasi strategi pemasaran. Penelitian dengan pendekatan deskriptif kualitatif dengan penentuan responden secara purposive sampling. Analisis deskriptif guna mengolah data hasil bauran pemasaran 4C, customer path 5A, dan preferensi media pencarian informasi. Hasil penelitian menunjukan pada bauran pemasaran 4C, partisipasi pelanggan berada pada aspek pengembangan produk (co-creation), partisipasi pelanggan belum dilibatkan pada tiga aspek lainnya yakni currency, communal activation, dan conversation. Analisis tahapan customer path 5A mendapati faktor utama pada pemasaran sourdough Cookly adalah faktor rasa produk dan kemudahan menjangkau produk. Berdasarkan analisis gap bauran pemasaran 4C dengan customer path 5A terdapat tujuh gap yaitu pendapatan, keterjangkauan, rasa dan kualitas, akses informasi, eksistensi, awareness yang diberikan solusi berupa strategi pemasaran untuk meningkatkan penjualan., Changes in healthy lifestyles have increased interest in healthy food products but Cookly sourdough bread products have not experienced a significant increase and reached their target turnover. This research aims to analyze the current marketing strategy, target market experience and find the gap between the two, analyze the target market's media preferences and formulate marketing strategies. Research with a qualitative descriptive approach with the determination of respondents by purposive sampling. Descriptive analysis to process data from the marketing mix 4C, customer path 5A, and information search media preferences. The results showed that in the 4C marketing mix, customer participation is in the aspect of product development (co-creation), customer participation has not been involved in the other three aspects, namely currency, communal activation, and conversation. Analysis of the customer path 5A found that the main factors in Cookly sourdough marketing are product flavor factors and ease of reaching the product. There are seven gaps of Mix 4C and customer path 5A, namely income, affordability, taste and quality, access to information, existence, awareness, which are given solutions in the form of marketing strategies to increase sales
Keyword: strategi pemasaran, customer path 5A, bauran pemasaran 4C, preferensi media informasi, sourdough

Judul: Thermal Characteristics and Dynamics of Tropical Cyclone over Western North Pacific Ocean: A Case Study of Typhoon Songda (Chedeng) 2011
Abstrak: The frequent occasion of Tropical Cyclone (TC) over Western North Pacific (WNP) Ocean lies from 10˚N to 26˚N and 121˚E to 170˚E. Sources of TC development come from warm ocean temperature where latent heat is released during condensation processes and subsequently concentrated in the boundary layer. Relative humidity at 850-700 hPa is responsible to produce the most intense storm. Meanwhile, weak vertical wind shear between 850-200 hPa is one of the dynamical factors that lead to the development of TC. Pressure level of 850-200 hPa is chosen to minimize the thermodynamic effect in the lower troposphere. Typhoon Songda (Chedeng in the Philippines) or TSC lasted from May 18th to 30th, 2011 and strengthened into powerful Super Typhoon stage between May 24th and 27th. Long curving track and the exhibition of all sequences of TC life cycle, TSC is then considered as an ideal case of TC. The objective of the study with case of TSC is to investigate the role of thermal characteristics and dynamics on TC intensity. The research is carried out by using Advanced Research of Weather Research and Forecasting model (WRF ARW model) version 3.3. Two domains are employed in the model. The first domain situate from 02˚N to 40˚N and 118˚E to 149˚E and cover spatial resolution () of 33.1 km. The second domain situate from 09˚N to 27˚N and 119˚E to 132˚E with of 11 km. Timestep of the model () is 120 seconds. The model is supported by the following physical parameterization, i.e., Yonsei University Scheme (YSU) in the boundary layer, Kain-Fritsch scheme (KF) in the cumulus, and WRF Single-Moment 3-class scheme in the microphysics. Initial meteorological condition prior to the formation of the cyclone is generated using WRF ARW standard-release model. Sensitivity of the model output is obtained from a selected single-parameter change scenarios, namely, 10 % to 20 % decrease and increase of wind shear initial data at 850-200 hPa, and by 10 % to 20 % decrease of relative humidity initial data at 850-700 hPa. The result showed that the negative correlations between wind shear and intensity are found in wind shear scenarios. Wind shears of 10 ms-1 which lead to strengthening of the wind intensity in the early period of Typhoon development are found in wind shear scenarios. The effect of wind shear changes on wind intensity is statistically significant in the 20 % wind shear scenarios. During mature stage, weak wind intensity occurred when wind shear increase as given in the WRF standard-release and the 20 % decreasing scenario. Different situation is found in the 20 % increasing scenario where wind shear tend to weak and lead to strong wind intensity at this stage. Meanwhile, the reduction of moisture supply at 850-700 hPa resulting from 20 % decreasing relative humidity play a major role in the weakening of wind intensity and reduces mechanical energy of the cycle process as much as 300 J kg-1.
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