Judul: Strategy for Development of Small and Medium Enterprises of Aero Textile Textiles Stores in Bogor City
Abstrak: Usaha Kecil dan Menengah (UKM) merupakan bidang usaha potensial dalam pengembangan ekonomi nasional, yang ditunjukkan kontribusinya 57,8% terhadap Pendapatan Domestik Bruto (PDB). Namun dalam pengembangannya menemui berbagai kendala baik teknis maupun non teknis. Dalam hal ini, UKM pada sektor riil pada sektor tektstil ditemui masalah seperti modal yang terbatas, tenaga kerja berasal dari anggota keluarga dan atau masyarakat sekitar, dan pemilik atau pengelola industri biasanya kepala rumah tangga atau anggota keluarganya. Dalam penelitian ini, diteliti salah satu UKM dibidang tekstil, yaitu Aero Textile. Aero Textile merupakan usaha yang beroperasi pada tahun 2020 dengan lokasi di Jl. Lodaya I No.4, RT.03/RW.01, Babakan, Kecamatan Bogor Tengah, Kota Bogor, Jawa Barat. Penelitian yang dilakukan ini bertujuan mengidentifikasi faktor internal dan eksternal usaha dengan Business Model Canvas (BMC), dan menganalisis strategi dengan metode Strength, Weakness, Opportunity, dan Threat. (SWOT) untuk melihat persaingan dengan usaha sejenis di Kota Bogor, dan menyusun strategi yang dilakukan oleh Aero Textile kedepannya. Penelitian ini menggunakan Teknik sampling tidak acak (non-probability sampling), yaitu sensus terhadap empat informan diperusahaan tersebut (pemilik dan pekerja). Teknik analisis data yang digunakan adalah pendekatan deskriptif, Teknik BMC dan SWOT. Hasil penelitian ini adalah strategi yang diprioritaskan dalam pemasaran melalui digital marketing dengan menggunakan diskon paket sebagai bentuk promosi yang dijalankan, maka pada BMC Aero Textile dilakukan pembaharuan pada dua unsur bisnis berikut, yaitu aktivitas kunci dan hubungan pelanggan, Small and Medium Enterprises (SMEs) are potential business sector for developing the national economy, which is shown to have contributed 57.8% to Gross Domestic Product (GDP). However, in its development, SMEs ecountered various obstacles, both technical and non-technical. In this case, SMEs in real sector encounter problems such as very limited capital, labor comes from family members and / or the surrounding community, and the owner or manager of the industry is usually the head of the household of family member. In this study case, one of SMEs in the textile sector be studied which is Aero Textile. Aero Textile operates in 2020 with location on Jl. Lodaya I No.4 RT.03/RW.01, Babakan, Central Bogor District, Bogor City, West Java. This research aims to identify internal and external business factors with a Business Model Canvas (BMC), and analyse the strategies using the methods of Strength, Weakness, Opportunity, and Threat (SWOT). To see the business competition with similar businesses in Bogor City, and provide recommendations for future strategies for Aero Textile. This study use non probability sampling technique, namely census from all informants in the company (owners and worker). The data analysis technique that be used are a descriptive approach, BMC, and SWOT techniques. The result of this research is the strategy that is prioritized in marketing through digital marketing by using bundle discounts as a form of promotion that is carried out, then at BMC Aero Textile it is carried out on the following two business matters, namely key activities and customer relations
Keyword: Business Model, SMEs, Strategy, Textiles

Judul: Analysis of Batik UMK Development Strategies with the  Business Model Canvas Approach and ANP-SWOT
Abstrak: UMK batik tulis merupakan salah satu pendorong pertumbuhan ekonomi di daerah namun sebagian besar pelaku UMK belum bisa memasarkan produknya secara maksimal. Tujuan dari penelitian ini adalah untuk mengidentifikasi faktor internal dan eksternal lingkungan bisnis usaha mikro Batik Tulis El Java Pekalongan dan usaha kecil Batik Tulis Wardah Banjarnegara menggunakan matriks IFE, EFE, merumuskan alternatif menggunakan matriks SWOT, mengambil prioritas keputusan melalui Analysis Network Process (ANP), dan merencanakan model bisnis dengan Business Model Canvas (BMC). Hasil penelitian ini dapat ditarik kesimpulan bahwa usaha mikro Batik Tulis El Java Pekalongan perlu menerapkan 4 prioritas strategi yaitu memanfaatkan pelatihan digitalisasi, memanfaatkan pelatihan manajemen bisnis, melakukan pengembangan desain motif, dan mendirikan galeri batik tulis. Sedangkan usaha kecil Batik Tulis Wardah Banjarnegara perlu menerapkan 4 prioritas strategi yaitu menambah karyawan yang memiliki kompetensi di bidang IT, meningkatkan kualitas dan keunggulan, memanfaatkan pelatihan digitalisasi, dan mengembangkan media sosial., Batik tulis MSMEs are one of the drivers of economic growth in the region, but most MSMEs actors have not been able to market their products optimally. The purpose of this research is to identify internal and external factors in the business environment of Batik MSMEs El Java Pekalongan and Batik Wardah Banjarnegara MSMEs using a factor evaluation matrix. internal and external (IFE, EFE), formulate alternatives using the SWOT matrix, prioritize decisions through the Analysis Network Process (ANP), and plan a business model with the Business Model Canvas (BMC). From the results of this study, it can be concluded that Batik El Java Pekalongan needs to implement 4 priority strategies, namely utilizing digitalization training, utilizing business management training, developing motif designs, and establishing a batik gallery. Meanwhile, Batik Wardah Banjarnegara needs to implement 4 strategic priorities namely adding employees who have competence in the field of IT, improving quality and excellence, utilizing digitalization training, and developing social media.
Keyword: ANP-SWOT, batik industry, BMC, MSMEs

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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