Judul: Analisis Sistem Pemasaran Produk Lebah Madu PT Madu Pramuka Cibubur
Abstrak: Madu dibutuhkan untuk memenuhi konsumsi tiap individu dalam menjaga kesehatan, pengobatan, industri farmasi dan pangan. Kebutuhan madu adalah peluang pasar bagi PT Madu Pramuka yang memproduksi berbagai jenis produk lebah madu. Peluang pasar dapat dimanfaatkan dengan baik jika didukung pemasaran yang tepat, sehingga harapan perusahaan untuk memenuhi keinginan konsumen agar tercipta kepuasan dapat terwujud. Penelitian ini bertujuan 1) mengetahui saluran pemasaran, 2) mengetahui mekanisme fungsi pemasaran, struktur pasar, perilaku pasar, dan keragaan pasar PT Madu Pramuka dan lembaga pemasaran yang terlibat, 3) menganalisis marjin pemasaran dan producer’s share yang diterima PT Madu Pramuka, dan 4) menganalisis efisiensi pemasaran PT Madu Pramuka berdasarkan biaya pemasaran, producer’s share dan marjin pemasaran.
Keyword: 

Judul: Strategi Pemasaran Madu Pramuka Di PT. Madu Pramuka Cibubur.
Abstrak: PT. Madu Pramuka merupakan pelopor dalam perlebahan modern di Indonesia yang menyediakan berbagai macam produk dari lebah madu. Tujuan penelitian adalah mengidentifikasi faktor internal dan eksternal, merumuskan strategi pemasaran, dan menentukan prioritas strategi pemasaran produk Madu Pramuka. Metode penelitian menggunakan analisis IFE, EFE, matriks IE, SWOT, dan analisis QSPM. Dari analisis matriks IE, PT. Madu Pramuka berada pada kuadran V yaitu menjaga dan mempertahankan dengan strategi penetrasi pasar dan pengembangan produk. Hasil analisis SWOT terdapat 7 alternatif strategi : (1) meningkatkan jumlah tenaga penjualan, (2) membuat paket promosi terapi dan wisata lebah, (3) bekerjasama dengan stakeholder untuk pengembangan produk, (4) meningkatkan teknologi untuk peningkatan kualitas mutu madu, (5) mengoptimalkan pengelolaan website sebagai sarana informasi dan pemasaran, (6) memberikan pelayanan terbaik kepada konsumen melalui keaslian madu, (7) menerapkan diskon pembelian madu untuk segmen pasar yang dituju. Dari hasil QSPM, prioritas strategi untuk diterapkan perusahaan yaitu meningkatkan jumlah tenaga penjualan dengan nilai STAS sebesar 5.77.
Keyword: Madu Pramuka, IFE, EFE, Matriks IE, Matriks SWOT, QSPM, alternatif strategi, prioritas strategi

Judul: Thermal Characteristics and Dynamics of Tropical Cyclone over Western North Pacific Ocean: A Case Study of Typhoon Songda (Chedeng) 2011
Abstrak: The frequent occasion of Tropical Cyclone (TC) over Western North Pacific (WNP) Ocean lies from 10˚N to 26˚N and 121˚E to 170˚E. Sources of TC development come from warm ocean temperature where latent heat is released during condensation processes and subsequently concentrated in the boundary layer. Relative humidity at 850-700 hPa is responsible to produce the most intense storm. Meanwhile, weak vertical wind shear between 850-200 hPa is one of the dynamical factors that lead to the development of TC. Pressure level of 850-200 hPa is chosen to minimize the thermodynamic effect in the lower troposphere. Typhoon Songda (Chedeng in the Philippines) or TSC lasted from May 18th to 30th, 2011 and strengthened into powerful Super Typhoon stage between May 24th and 27th. Long curving track and the exhibition of all sequences of TC life cycle, TSC is then considered as an ideal case of TC. The objective of the study with case of TSC is to investigate the role of thermal characteristics and dynamics on TC intensity. The research is carried out by using Advanced Research of Weather Research and Forecasting model (WRF ARW model) version 3.3. Two domains are employed in the model. The first domain situate from 02˚N to 40˚N and 118˚E to 149˚E and cover spatial resolution () of 33.1 km. The second domain situate from 09˚N to 27˚N and 119˚E to 132˚E with of 11 km. Timestep of the model () is 120 seconds. The model is supported by the following physical parameterization, i.e., Yonsei University Scheme (YSU) in the boundary layer, Kain-Fritsch scheme (KF) in the cumulus, and WRF Single-Moment 3-class scheme in the microphysics. Initial meteorological condition prior to the formation of the cyclone is generated using WRF ARW standard-release model. Sensitivity of the model output is obtained from a selected single-parameter change scenarios, namely, 10 % to 20 % decrease and increase of wind shear initial data at 850-200 hPa, and by 10 % to 20 % decrease of relative humidity initial data at 850-700 hPa. The result showed that the negative correlations between wind shear and intensity are found in wind shear scenarios. Wind shears of 10 ms-1 which lead to strengthening of the wind intensity in the early period of Typhoon development are found in wind shear scenarios. The effect of wind shear changes on wind intensity is statistically significant in the 20 % wind shear scenarios. During mature stage, weak wind intensity occurred when wind shear increase as given in the WRF standard-release and the 20 % decreasing scenario. Different situation is found in the 20 % increasing scenario where wind shear tend to weak and lead to strong wind intensity at this stage. Meanwhile, the reduction of moisture supply at 850-700 hPa resulting from 20 % decreasing relative humidity play a major role in the weakening of wind intensity and reduces mechanical energy of the cycle process as much as 300 J kg-1.
Keyword: