Judul: Pengaruh media audiovisual dalam pembentukan brand equity terhadap tingkat pembelian pengguna produk (Brand Usage) susu high calcium
Abstrak: Membangun brand (merek) yang kuat kini semakin tidak mudah, hampir setiap hari dipasar muncul merek baru yang bersaing ketat merebut awareness target market. Perbedaan usia juga mengakibatkan perbedaan selera dan kesukaan terhadap brand, untuk itu sebuah brand harus dapat menangkap peluang yang merefleksikan kebutuhan pengguna produk (brand usage). Tetapi satu hal yang perlu diketahui bahwa tidak ada merek yang dibangun dengan seketika. Brand high calcium belum memiliki aktivitas promosi yang gencar, kontribusi iklan melalui media audiovisual diasumsikan masih kurang menstimulus pola pembelian konsumen. Maka dari penelitian ini dirumuskan beberapa tujuan antara lain: (1) mengidentifikasikan karakteristik pengguna produk (brand usage) brand high calcium (2) mengkaji hubungan antara iklan TV dan brand equity, iklan TV dan pembelian produk, dan hubungan antara karakteristik pengguna produk (brand usage) dengan pembelian (3) mengkaji bagaimana elemen- elemen brand equity secara keseluruhan terhadap brand high calcium...
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Judul: University Student's Perception about High Calcium Milk Advertisement on Television and Consumption Decision
Abstrak: Milk: is one type of food from animals origin with high and complete nutrition that is very important for humans. A wakening society awareness regarding the danger of osteoporosis is needed and encouraging the people to live actively collSl!I!ling food with balanced nutrition, especially food with high calcium from now on. This where importance of high calcium milk advertisement. The objectives of the research are to : (l) identify perception of high Calcium milk advertisement on television, motivation and decision in consuming, (2) ·analyze university student's who living in Babakan Raya characteristic relations with perceptions, motivation and decision in consuming high calsium milk. (3) analyze relations between university student's perception with motivation and decision in consuming high calsium milk and (4) analyze relations between motivation and university student's deciSion in consuming high calcium milk.
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Judul: Epigeneium (Orchidaceae) of Java and Sumatra
Abstrak: Study on Epigeneium (Orchidaceae) in Java and Sumatra was conducted based on herbarium and living collections. Specimens from Herbarium Bogoriense (BO) and Herbarium Singapore Botanic Garden (SING) were observed during this study. Photo images of specimens and types from Leiden (L), Oakes Ames Orchid Herbarium (AMES), and Kew (K) were have been incorporated. Other additional specimens were from Andalas University Herbarium (ANDA). Based on morphological characters, Epigeneium has been revised into five species of Epigeneium from Java: E. arjunoense, E. cymbidioides, E. elongatum, E. geminatum, and E. triflorum. Epigeneium elongatum previously was placed as one of the variety of E. triflorum, now it has been placed back to species level because there are some distinct characters from the other two varieties were observed. In Sumatra there was one new record, E. geminatum since this species was never been found in this island before. Two new species were proposed from Sumatra: E. longibulbon Destri sp. nov. and E. sikijangensis Destri sp. nov. Epigeneium longibulbon was named base on its long pseudobulb, and E. sikijangensis was named after the original habitat where this orchid was collected (Rawa Sikijang), located at Mt. Kerinci, Jambi province.
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