Judul: Analisis penentuan posisi produk (product positioning) ban luar merek Goodyear tipe keadaraan penumpang untuk mendukung rancangan strategi pemasaran sasaran pada segmen pasar mahasiswa dan pelajar (Studi Survei di Jakarta, Bogor dan Bandung)
Abstrak: Perkembangan industri ban mulai tidak stabil menyusul naiknya kurs dollar AS terhadap rupiah, sebagai dampak dari krisis moneter, pada bulan Juli-Agustus 1997. Naiknya kurs dollar AS sangat mempengaruhi industri ban di Indonesia, akibat dari pemakaian komponen ban 30% harus diimpor.
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Judul: Analisis kepuasan konsumen dan stratergi pengembangan produk ban mobil penumpang PT Goodyear Indonesia Tbk Bogor
Abstrak: Perkembangan perindustrian ban di dalam negeri berakibat semakin banyaknya bermunculan produsen ban di Indonesia. Saat ini terdapat sembilan perusahaan produsen ban yang terdaftar di Asosiasi Perusahaan Ban Indonesia antara lain PT Goociyear Indonesia, PT Bridgestone Tyre Indonesia, PT Gajah Tunggal, PT Intirub, PT Sumi Rubber Indonesia, PT Mega Rubber, PT Elang Perdana, PT Multistrada Dan PT Industri Karet Deli. Semakin tajamnya persaingan dalam perindustrian ban mendorong perusahaan PT Goodyear untuk menerapkan strategi pengembangan produk guna meningkatkan dan mempertahankan pangsa pasar. Dengan demikian, tujuan penelitian ini adalah: (!) Menganalisis tingkat kepuasan konsumen terhadap atribut produk ban mobil penumpang; (2) Menganalisis strategi pengembangan produk yang dilakukan oleh perusahan; dan (3) Merumuskan alternatif strategi pengembangan produk perusahaan.
Keyword: Hirarki Analitik

Judul: DNA Extraction and Characterization of Salmonella‟s Lytic Bacteriophage Genome
Abstrak: Bacteriophages are ubiquitous in nature and are known to proliferate wherever their bacterial hosts exist. Their virion particles can exist independently outside the host, however all phages are need their host to propagate. Several phages are highly specific to host cell surface receptors and any slight changes in structure results in little or no interaction between the phage and its host. Salmonella‟s phage isolated from sewage water where their bacteria exist. Three isolated of phages (phages 15, 19 and 38) were used in this research that concentrated using three types of methods. PEG/ NaCl method was firstly used to concentrate the phages based on their molecular weight to precipitate the phage particles during centrifugation. The second method was Scraping Plaque method. In this method, overlay plaques were scraped and collected in SM buffer to get phage concentrates. Enrichment method was the last method used to concentrate the phages. Phage genome isolation was done using two methods i.e. EDTA/SDS and Proteinase K methods. The first method was done using DNase I to eliminate bacterial DNA followed by SDS/EDTA treatment to release phages DNA and phenol-chloroform-isoamyl alcohol to extract the DNA. DNA was collected by isopropanol extraction. While in Proteinase K method, bacterial DNA was eliminated by DNase I and Proteinase K/SDS was used to degrade phages capsids and ethanol for DNA precipitation. The result showed that PEG/NaCl method resulted the highest phage concentration for phage 15 and phage 19, while scrapping method was the highest for phage 38. The quantity and purity of extracted DNA were low for PEG/NaCl and Scraping methods, while Enrichment method was higher indicated higher purity. Run on agarose gel electrophoresis of extracted DNA confirmed that Enrichment method results were the best while scraping and PEG/NaCl method was appeared smear background. Based on DNA genome size determination, the bacteriphages of Salmonella sp were comparable with other study of Salmonella phages. Phage P15 with genome size of 39,5 kb was close to phage epsilon15. Phage P19 with genome size of 41 kb was close to phage ST160. And phage P38 with genome size of 48,5 kb was close to phage Gifsy-1.
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