Judul: Business Development Strategy of SwiTa through Designing Business Model Canvas (BMC) During Covid-19 Pandemic
Abstrak: Permasalahan ekonomi saat ini sangat terlihat dari salah satu penggerak perekonomian Indonesia yaitu UMKM yang menunjukan bahwa UMK dan UMB berhenti beroperasi saat pandemi pada bulan Maret hingga Juli 2020 sebelum diberlakukannya New Normal. Salah satu UMKM yang masih menjalankan produksi di tengah pandemi adalah SwiTa yang fokus pada bidang fashion dengan produk utamanya yaitu sweater. Namun bisnis tidak lepas dari kelemahan, kendala, serta tantangan. Oleh karena itu, diperlukan model bisnis yang menjadi strategi untuk meningkatkan pengembangan bisnis tersebut. Tujuan penelitian ini untuk : (1) Mengidentifikasi kondisi bisnis yang sedang dijalani oleh SwiTa dengan pendekatan Business Model Canvas (BMC), (2) Menganalisis kekuatan, kelemahan, peluang, dan ancaman (SWOT) dari setiap elemen BMC yang ada pada SwiTa, (3) Merumuskan Strategi pengembangan bisnis yang perlu dijalankan oleh SwiTa berdasarkan hasil analisis SWOT dari setiap elemen BMC SwiTa. Metode penelitian menggunakan Business Model Canvas (BMC) dan analisis SWOT. Hasil penelitian ini dapat ditarik kesimpulan bahwa SwiTa perlu menambahkan beberapa solusi pada elemen BMC yaitu Key Partner, Key Activities, Value Proposition, Customer Relationship, Channels, dan penyesuaian penambahan di beberapa aspek dengan mengatur Cost Structure kembali., Economic problems now reflected from Small and Medium Enterprises (MSME), which shows that MSEs and UMBs stopped operating during the pandemic in March to July 2020 before the New Normal was enacted. SwiTa is one of the MSME can still running production during the pandemic, that presents products in the fashion sector with sweater as the main product. However, running business will face with obstacle, weakness, and challenge. Because of that, strategy model needed in improving business development. The purpose of this research is: (1) Identificate SwiTa business condition with Business model canvas (BMC) approach, (2) Analyze strength, weakness, opportunities and threat (SWOT) in each BMC element of SwiTa, (3) Formulize a business development strategy that needs to be carried out by SwiTa based on the results of the SWOT analysis of each element of the SwiTa BMC. The research method uses the Business Model Canvas (BMC) and SWOT analysis. The results of this research can be concluded that SwiTa needs to add several solutions to the BMC elements, namely Key Partners, Key Activities, Value Propositions, Customer Relationships, Channels, and additional adjustments in several aspects by rearranging the Cost Structure.
Keyword: SWOT, BMC, covid-19, swita

Judul: Kedai Tjangkir Kopi's Business Development Strategy during the Covid-19 Pandemic with a Business Model Canvas (BMC) Approach.
Abstrak: Kedai Tjangkir Kopi merupakan salah satu kedai kopi yang berada di Bekasi. Pertumbuhan perekonomian dan peningkatan konsumsi kopi di Indonesia membuat industri kedai kopi juga meningkat. Sehingga memiliki daya tarik keunggulan dan peluang bisnis yang besar. Bisnis tidak lepas dari kelemahan, kendala, serta tantangan. Oleh karena itu, diperlukan strategi dan model bisnis yang tepat untuk mempercepat dalam pengembangan bisnis tersebut. Penelitian ini bertujuan untuk : (1) Mengidentifikasi kondisi bisnis yang saat ini dijalankan oleh Kedai Tjangkir Kopi dengan pendekatan Business model canvas (BMC), (2) Menganalisis kekuatan, kelemahan, peluang, dan ancaman (SWOT) dari setiap elemen BMC Tjangkir Kopi, (3) Merumuskan strategi pengembangan bisnis yang perlu dijalankan oleh Tjangkir Kopi berdasarkan penyempurnaan model bisnis tersebut. Penelitian ini dilakukan dengan teknik pengumpulan data berupa observasi, wawancara dan studi literatur. Data kemudian dianalisis secara kualitatif. Setelah dilakukan identifikasi sembilan elemen BMC dan analisis SWOT, disimpulkan bahwa Tjangkir Kopi perlu perbaikan pada elemen sumber daya kunci (SDM) dan aktivitas kunci (pemasaran)., Kedai Tjangkir Kopi is a coffee shop located in Bekasi. Economic growth and increased coffee consumption in Indonesia have made the coffee shop industry also increase. So that it has the appeal of excellence and great business opportunities. Business cannot be separated from weaknesses, obstacles and challenges. Therefore, it requires the right strategy and business model to accelerate the development of the business. This study aims to: (1) Identify the business conditions currently run by Kedai Tjangkir Kopi with the Business Model Canvas (BMC) approach, (2) Analyze the strengths, weaknesses, opportunities, and threats (SWOT) of each element of BMC Tjangkir Kopi, (3) Formulating a business development strategy that needs to be carried out by Tjangkir Kopi based on the improvement of the business model. This research was conducted using data collection techniques in the form of observation, interviews and literature study. The data were then analyzed qualitatively. After identifying the nine elements of BMC and a SWOT analysis, it was concluded that Tjangkir Kopi needed to improve on key resource elements (HR) and key activities (marketing).
Keyword: Alternatif strategy, coffee shop, covid-19, BMC, SWOT

Judul: Sintesis dan Pencirian Senyawa 4-Dodekanadioilbis(1-fenil-3-metil-5-pirazolon) sebagai Ionofor untuk Penentuan Ion Lu3+ dengan Teknik Elektrode Selektif Ion
Abstrak: Ion selective electrode (ISE) as an alternative potentiometric method is used widely in determining Lu3+. The success of this method depends on the ionophor used on the ISE. The compound of 4-dodecanedioylbis(1-phenyl-3-methyl-5-pyrazolone) or H2DdBP as pyrazolone derivatives will be used as ionophor on ISE-Lu3+. H2DdBP had been successfully synthesized by Jensen’s method. This method involved reaction of 1-phenyl-3-methyl-5-pyrazolone and dodecanedioyl chloride in basic condition. A compound was produced as a solid substance and was purified by recrystallization using chloroform-ethanol. High performance liquid chromatogram showed that the compound was pure. The compound was in keto form with melting point range of 150-152ºC. Infrared spectra showed vibration peaks (cm-1) were 3451 (br, OH), 1624 (s, C=O), 1589 (s, phenyl C=C), 1558 (s, pyrazolone ring). Chemical shifts (Hz) for 1H-NMR were 7.81–7.84, 7.43–7.46, 7.26–7.290 (m, 10H, Ph); 2.72–2.75 (t, 4H, (CH2)2); 2.47 (s, 6H, CH3); 1.71–1.76 (m, 4H, (CH2)2); 1.32 (m, 12H, (CH2)6). All of these properties showed the characteristics of H2DdBP. Nernst factor of ISE-Lu3+ for two repetitions were 10.40 mV/decade and 8.60 mV/decade which showed that ISE-Lu3+ had good response in determining Lu3+.
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