Judul: The Influence of Personality Traits, Self Congruity, Perceived Value, and Consumer Involvement on Customer Satisfaction and Brand Loyalty: Empirical Analysis of Janji Jiwa Coffee Consumer in Jabodetabek
Abstrak: Konsumsi kopi di Indonesia yang meningkat membuat bisnis coffee shop menjadi semakin potensial. Tingkat persaingan yang tinggi membutuhkan strategi coffee shop untuk memahami kebutuhan konsumen. Janji Jiwa Coffee menjadi salah satu coffee shop yang memiliki jumlah outlet terbanyak di Indonesia. Tujuan penelitian ini adalah untuk menganalisis pengaruh dari perceived value, personality traits, consumer involvement, dan self congruity terhadap customer satisfaction dan brand loyalty pada konsumen Janji Jiwa Coffee di Jabodetabek. Teknik pengambilan sampel yang digunakan yaitu purposive sampling dan quota sampling. Teknik analisis data dengan menggunakan SEM PLS. Responden penelitian ini sebanyak 200 responden yang berdomisili di Jabodetabek Hasil dari penelitian ini menyatakan bahwa variabel consumer involvement berpengaruh positif dan signifikan terhadap customer satisfaction dan brand loyalty., The rising coffee consumption in Indonesia gives the coffee shop industry even more opportunity. Due to the high degree of competition, requires a coffee shops strategy to understand consumer needs. Janji Jiwa Coffee is one of the coffee shops with the largest number of outlets in Indonesia. The goal of this study was to analyze how customer satisfaction and brand loyalty were affected by perceived value, personality traits, consumer involvement, and self-congruity among Jiwa Coffee consumers in Jabodetabek. Purposive sampling and quota sampling were used as sampling techniques. Techniques for data analysis include SEM PLS. The respondents of this study were 200 respondents who live in Jabodetabek. The results of this study indicate that the variable of consumer involvement has a positive and significant effect on customer satisfaction and brand loyalty.
Keyword: brand loyalty, coffee shop, consumer involvement, customer satisfaction, perceived value, personality traits, self congruity

Judul: The Brand Equity of Coffee Shop in Medan
Abstrak: Kopi merupakan salah satu minuman yang sering dikonsumsi dan disukai oleh masyarakat Indonesia. Peningkatan konsumsi kopi di Indonesia berdampak pada bertambahnya jumlah kedai kopi di pasaran. Pertambahan jumlah kedai kopi meningkatkan persaingan. Berdasarkan hasil riset yang dilakukan oleh Frontier Consulting terdapat tiga merek kedai kopi dengan Top Brand Index tertinggi yaitu Janji Jiwa, Kopi Kenangan dan Kulo. Index ini diperoleh berdasarkan merek yang pertama disebut, merek yang terakhir dikonsumsi, dan merek yang akan dikonsumsi oleh konsumen. Merek dengan kategori top dapat disimpulkan sebagai merek yang paling terkenal dan banyak dikonsumsi oleh masyarakat. Penelitian ini bertujuan untuk menganalisis ekuitas merek tiga kedai kopi pada remaja dan orang dewasa di Kota Medan dengan mengukur tingkat kesadaran merek, persepsi kualitas, asosiasi merek dan loyalitas merek. Metode yang digunakan dalam penelitian ini adalah metode analisis deskriptif, semantic differential, uji cochran dan piramida loyalitas. Hasil analisis menunjukkan bahwa Kopi Kenangan unggul pada semua elemen ekuitas merek. Analisis persepsi kualitas menunjukkan bahwa Kopi Kenangan unggul pada dua atribut. Adapun pada elemen asosiasi merek Kopi Kenangan dan Janji Jiwa masing- masing mendapatkan nilai yang sama yaitu memiliki empat asosiasi pembentuk brand image. Berdasarkan hasil analisis keempat elemen ekuitas merek tersebut dapat disimpulkan bahwa merek Kopi Kenangan merupakan merek dengan ekuitas terkuat., Coffee is one of the drinks that are often consumed and liked by the people of Indonesia. The increase consumption of coffee in Indonesia has an impact on the increasing number of coffee shops on the market. The increasing number of coffee shops increases competition as well. Based on the results of research conducted by Frontier Consulting, there are three coffee shop brands with the highest Top Brand Index, namely Janji Jiwa, Kopi Kenangan and Kulo. This index is obtained based on the brand that was first mentioned, the last brand consumed, and the brand that consumers will consume. Brands with the TOP category can be summed up as the most well-known brands and are widely consumed by the public. This study aims to analyze the brand equity of three coffee shops in adolescents and adults in Medan by measuring the level of brand awareness, perceived quality, brand associations and brand loyalty. The method used in this research is descriptive analysis method, semantic differential, cochran test and loyalty pyramid. The results of the analysis shows that Kopi Kenangan brand is superior to the four elements of brand equity. Analysis of perceived quality shows that the Kopi Kenangan brand is superior to two attributes. While the brand association elements, the Kopi Kenangan and Janji Jiwa brands each get the same value, namely having two brand associations. Based on the analysis of the four elements of brand equity, it can be concluded that Kopi Kenangan brand is the brand with the strongest equity
Keyword: Brand Equity, Brand Loyalty, Cochran Test, Coffee Shop, Semantic Differential

Judul: Light Microscope Study of ConnectiveTissue in The Spleen of Common Rousette Bat (Rousettus amplexicaudatus)
Abstrak: The spleen is the largest lymphoid organ. As a secondary lymphoid organ, in addition to its immune function, the spleen also has functions as blood filtration, storage, and hematopoiesis. The spleen has different morphologies between species that support different physiological functions, one of which is the difference in the structure of the capsule and trabeculae. Capsule and trabeculae of the spleen generally consist of connective tissue and smooth muscle. The thickness of smooth muscle composed together with connective tissue in the capsule and trabecula determines the function of the spleen that is divided spleen into three storage, defense, and intermediate. Bats are the reservoir of various zoonotic diseases. Bats are thought to have unique immune systems compared to other mammals but the characteristics of its immune organs such as the spleen have never been studied before. This study was conducted to examine the characteristics of capsulae and trabecula of the Common Rousette (Rousettus amplexicaudatus).
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