Judul: Analisis Unggahan Sosial Media pada Instagram Rachel Vennya Menggunakan Importance Performance Analysis
Abstrak: Instagram is one of the social media applications that can publish photos or videos for its users. Rachel Vennya is a well-known Instagram user who has more than five million followers. This research was conducted to see the expected posts by Rachel Vennya's followers on Instagram. Through the importance-performance analysis (IPA) it will be known the types of posts that are interesting and need to be increased in publication. This study's two IPA approaches, namely expected performance analysis (EPA) and importance-performance matrix analysis (IPMA). The results of each analysis are then mapped into a Cartesian diagram so that it is known that several posts increase follower loyalty and posts that need to be increased or decreased. After comparing the two Cartesian diagrams, it is known that there is no difference in the placement of variables between the two analyzes. Posts that deserve to be maintained include Motivation, Cooking, Family, and posts considered excessive in the publication are Business and Endorsements. Furthermore, customer satisfaction index (CSI) analysis was carried out to see follower satisfaction. The CSI value obtained is 72.69, which indicates the follower satisfaction index belongs to the satisfied criteria., Instagram is one of the social media applications that can publish photos or videos for its users. Rachel Vennya is a well-known Instagram user who has more than five million followers. This research was conducted to see the expected posts by Rachel Vennya's followers on Instagram. Through the importance-performance analysis (IPA) it will be known the types of posts that are interesting and need to be increased in publication. This study's two IPA approaches, namely expected performance analysis (EPA) and importance-performance matrix analysis (IPMA). The results of each analysis are then mapped into a Cartesian diagram so that it is known that several posts increase follower loyalty and posts that need to be increased or decreased. After comparing the two Cartesian diagrams, it is known that there is no difference in the placement of variables between the two analyzes. Posts that deserve to be maintained include Motivation, Cooking, Family, and posts considered excessive in the publication are Business and Endorsements. Furthermore, customer satisfaction index (CSI) analysis was carried out to see follower satisfaction. The CSI value obtained is 72.69, which indicates the follower satisfaction index belongs to the satisfied criteria.
Keyword: customer satisfaction index (CSI), importance-performance analysis (IPA), Instagram, Rachel Vennya

Judul: Performance Comparison between Facebook Ads and Instagram Ads to Find Best Marketing Channel: Case Study RasaKoe
Abstrak: Engagement media sosial mempengaruhi penjualan pada bisnis. Pada tahun 2022, salah satu bisnis bernama RasaKoe tidak mencapai target penjualan. Dengan target pasar yang tersebar di Facebook dan Instagram serta sumber daya yang terbatas, RasaKoe perlu mengetahui saluran pemasaran terbaik untuk meningkatkan engagement yang dapat dioptimalkan dengan penggunaan yang lebih sering. Tujuan penelitian ini adalah untuk menganalisis perbandingan performa iklan RasaKoe di platform Facebook dengan Instagram, menentukan saluran pemasaran digital RasaKoe yang paling efektif dan efisien, dan memberikan rekomendasi untuk meningkatkan engagement media sosial RasaKoe. Penelitian ini menggunakan metode in-depth interview dan observasi dalam mengumpulkan data dan menggunakan analisis deskriptif, uji t independen, dan 3E Social Media Strategy Canvas dalam menganalisis data. Hasil penelitian ini menunjukkan bahwa Instagram lebih efektif dalam memperoleh engagement rate daripada Facebook, Social media engagement influences business sales. In the year 2022, one business named RasaKoe did not achieve its sales target. With a target market spread across Facebook and Instagram and limited resources, RasaKoe needs to determine the best marketing channels to enhance engagement, which can be optimized through more frequent use. The objective of this research is to analyze the performance comparison of RasaKoe's advertisements on the Facebook and Instagram platforms, determine the most effective and efficient digital marketing channels for RasaKoe, and provide recommendations to improve RasaKoe's social media engagement. This study utilizes in-depth interviews and observations for data collection and employs descriptive analysis, independent t-test, and the 3E Social Media Strategy Canvas for data analysis. The research findings indicate that Instagram is more effective in achieving an engagement rate compared to Facebook
Keyword: Advertisement, Engagement, Facebook, Instagram, Marketing Channel

Judul: Karakteristik Anatomi Skelet Kepala Buaya senyulong (Tomistoma schlegelii).
Abstrak: Buaya sepit atau senyulong (Tomistoma schlegelii) merupakan jenis buaya asli Indonesia yang berhabitat di sungai-sungai Sumatera, Kalimantan, dan juga pedalaman Sulawesi. Salah satu ciri khas buaya senyulong adalah bentuk moncong yang runcing dan sempit, namun hingga saat ini informasi mengenai struktur skelet kepala buaya senyulong sangat terbatas. Penelitian ini bertujuan untuk mempelajari karakteristik anatomi skelet kepala buaya senyulong yang dikatikan dengan fungsi dan perilakunya. Penelitian dilakukan secara eksploratif dengan melakukan pengamatan, pencatatan, dan pengambilan gambar dari skelet kepala buaya senyulong. Skelet kepala berukuran panjang 70 cm, lebar 29 cm, dan tingggi 17 cm dengan permukaan kasar pada os nasale, os frontale, os maxilla, os mandibula, os lacrimale, os jugale. Jumlah gigi pada buaya ini sebanyak 78 buah, terdiri dari 4 buah gigi premaxila, 16 buah gigi maxila, dan 19 buah gigi mandibula. Pada regio orbitalis ditemukan dua pasang fenestrae temporales yang berkembang baik. Fenestra supratemporale merupakan lubang oval yang membentang di sepanjang os parietale. Fenestra infratemporale berbentuk segitiga dan dibatasi oleh os squamosum, os postorbitale, os jugulare, dan os quadratum. Os mandibula hewan ini mempunyai symphysis mandibularis yang panjang yaitu garis yang melintang di corpus mandibulae. Secara fungsional ukuran symphysis mandibularis berkaitan dengan adaptasi hewan terhadap diet makan.
Keyword: kepala, moncong, Tomistoma schlegelii