Judul: Marketing Strategy Development at Asana Sincerity Dorm
Abstrak: Asana Sincerity Dorm merupakan salah satu unit hotel yang milik PT. Aerowisata. Industri perhotelan yang memiliki persaingan yang ketat dan terkena dampak dari pandemi Covid-19. Asana Sincerity Dorm harus melakukan perencangan strategi untuk kedepannya. Tujuan dari penelitian untuk mengetahui keadaan strategi pemasaran di Asana Sincerity Dorm, mengidentifikasi keadaan atribut bauran pemasaran di Asana Sincerity Dorm saat ini dan mengetahui keadaan atribut perlu ditingkatkan kinerjanya, dan menyusun strategi bagi pihak Asana Sincerity Dorm. Penelitian ini menggunakan bauran pemasaran dan Importance Performance Analysis (IPA). Hasil penelitian ini, evaluasi kinerja dari Asana Sincerity Dorm adalah baik, promosi merupakan prioritas perbaikan atribut. Rekomendasi strategi yang dihasilkan ataranya (1) meningkatkan intesitas promo online; (2) Promosi melalui media sosial; (3) Melakukan sales promosi; (4) Paket Promosi Work from hotel., Asana Sincerity Dorm is a hotel unit owned by PT. Aerowisata. The hotel industry has intense competition and has been affected by Covid-19. Asana Sincerity Dorm must to plan a strategy. The aims of the study were to determine the state of the marketing strategy at Asana Sincerity Dorm, identify the current state of the marketing mix attributes at Asana Sincerity Dorm and determine the state of the attributes that need to be improved, and develop strategies for Asana Sincerity Dorm. This research uses marketing mix and Importance Performance Analysis (IPA). the results of this study, the performance evaluation of Asana Sincerity Dorm is good, promotion is a priority for attribute improvement. The resulting strategy recommendations include (1) increasing the intensity of online promos; (2) Promotion through social media; (3) Conducting sales promotions; (4) Work from hotel Promotion Package.
Keyword: marketing mix, hotel, importance performance analysis

Judul: Operational Risk Management Supply Chain in Asana Sincerity Dorm
Abstrak: Asana Sincerity Dorm merupakan salah satu unit hotel yang milik PT. Aerowisata. Dalam kegiatan operasionalnya, Asana menghadapi risiko-risiko yang muncul pada proses bisnisnya. Risiko tersebut perlu dianalisis untuk dicari aksi pencegahannya sehingga dapat menghindari atau mengurangi dampak bagi perusahaan. Tujuan dari penelitian ini adalah untuk mengetahui kejadian risiko serta skala dampaknya, penyebab risiko serta tingkat kemunculannya, dan aksi pencegahan risiko yang dapat diterapkan oleh Asana. Metode penelitian yang digunakan yaitu House of Risk (HOR) untuk mengidentifikasi dan menyusun aksi pencegahan risiko. Terdapat 14 kejadian risiko yang disebabkan oleh 21 agen penyebab risiko yang muncul dalam proses bisnis Asana. Aksi pencegahan yang efektif untuk diterapkan adalah menyediakan layanan penitipan barang, follow up rutin kepada pihak GITC, penjadwalan permintaan data, melakukan double cross check, dan pemberian reminder oleh staff. Kata kunci: manajemen risiko, House of Risk, risiko operasional, Asana Sincerity Dorm is a hotel unit owned by PT. Aerowisata. In its operational activities, Asana faces risks that arise in its business processes. These risks need to be analyzed in order to find preventive actions so they can avoid or reduce the impact on the company. The purpose of this study was to determine risk events and the scale of the impact, the causes of risk and the level of the occurrence, and risk prevention actions that can be implemented by Asana. The research method used is House of Risk (HOR) to identify and compile risk prevention actions. There were 14 risk events caused by 21 risk-causing agents that appeared in the Asana business process. The effective preventive actions to be implemented are providing goods storage services, routine follow-up to GITC, scheduling data requests, conducting double cross checks, and providing reminders by staff. Keywords: risk management, House of Risk, operational risk.
Keyword: risk management, operational risk, house of risk

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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