Judul: Analisis Strategi Pemasaran Jasa Hotel Pangrango 2 Bogor Dalam Memperluas Pangsa Pasar
Abstrak: Sektor pariwisata selama ini telah memberikan kontribusi terhadap pembangunan Indonesia sebesar 30%. Jasa perhotelan adalah salah satu pendukung sektor pariwisata dalam hal penyediaan akomodasi bagi para wisatawan, dengan produk utamanya berupa servis dan fasilitas. Hotel Pangrango 2 (HP2) sebagai salah satu perusahaan yang bergerak dalam bidang industri jasa perhotelan dengan segmen pasar terbesar kalangan bisnis. Dalam situasi ini akan muncul pesaing-pesaing baru, terutama dalam upaya merebut pasar. Untuk itu, HP2 melakukan pengembangan strategi dalam sistem pemasaran jasa hotel untuk mengantisipasi dan mencegah kegagalan persaingan di masa depan dengan mempertimbangkan kondisi internal dan eksternal yang dimilikinya, serta perbaikan strategi dan sistem pemasaran menyeluruh serta bauran pemasaran (product, price, place dan promotion).
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Judul: Analisis Strategi Pemasaran Jasa Sempur Park Hotel, Bogor
Abstrak: Indonesia has a lot of industries in the service sector, one of which is the hospitality industry. National hotel and restaurant industries are predicted to grow about 5% in 2011. The growth of the hospitality industry is inseparable from the image of Indonesia as one tourist destination in the world. Bogor City is one of the tourist destination in Indonesia which are supported by the provision of accommodation facilities in the form of hospitality services. Sempur Park Hotel is one of the most unique three stars hotel in Bogor City that uses eco-friendly concept. Sempur Park Hotel whose productivity is not maximized need to do the appropriate steps in establishing the marketing strategy in order to maximize the occupancy rate, dominate the market, and compete successfully, so as to provide benefits to the company. The purpose of this research are as follows : (1) Identify and analyze internal environmental factors (strengths and weaknesses) of Sempur Park Hotel, (2) Identify and analyze the external environmental factors (opportunities and threats) which is faced by Sempur Park Hotel, (3) Formulate and select alternatives of the appropriate marketing strategy services for Sempur Park Hotel is based on the results of the analysis. The data used in this research consisted of two types, is primary and secondary data. The analysis in this research is started by identifying the internal and external environmental factors of company. Strategy formulation through three stages of implementation. The first stage is the input stage by using IFE and EFE matrix. Total score on the IFE and EFE matrix of 2.731 (>2.5) and 3.054 (>2.5) which indicates that the internal position of the company is strong enough to compete and have a good strategy in exploiting the opportunities and overcome the threats.The second stage is the matching stage by using SWOT matrix. Based on the analysis of SWOT matrix, it has obtained eight alternatives of marketing strategy. The third stage is the the decision stage by using AHP to establish priorities the right marketing strategy for the company. The tool used was Microsoft Excel 2007 program. Priorities of marketing strategy that recommended for Sempur Park Hotel, is : (1) Enhance the brand image or the image of hotel with improve the quality of hotel services and facilities based on international standards in the field of three-star hotel and maintaining a competitive price level, (2) Enhance the brand image or the image of hotel with the best service by providing regular training to employees for improve the quality of their human resources, improving the working standards, and providing incentives / awards for their work performance, (3) Add facilities such as hotel rooms, a ballroom, and facilities for family leisure activity in accordance with latest standards so as to increase sales and productivity of hotel.
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Judul: Hybrid solar cells of ZnO nanoparticles/chlorophyll was modified metal ions (Zn2+ and Cu2+ )
Abstrak: Zinc Oxide (ZnO) is a n-type semiconductor with a wide the energy band (Band Gap) is 3.37 eV at room temperature and 3.34 eV at low temperature with a large exiton binding energy is 60 meV. ZnO has been synthesized by hydrothermal method, resulting in a decrease in particle size over the duration of the hydrothermal changes. Crystallographic structure of ZnO were characterized using XRD, has shown the characteristic pattern of a hexagonal wurtzite structure, the crystallite size increases to changes in particle size. Changes in particle size has also led to a change in the absorption peak of ZnO as has been demonstrated posted under test using the optical properties of UV-Vis spectrophotometer. Changes of this uptake has also led to changes in the energy band gap, which increases its band gap energy of the particle size. In electronic applications, especially in solar cells. Chlorophyll is considered less effective, because of their very nature are easily degraded as a result of several reactions which are acid, lighting and temperature. The results of the stability test using a halogen lamp 34 W/m2 for 5 hours, that the substitution of chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form more stable than natural chlorophyll. The characterization of the optical properties, the combination of ZnO / chlorophyll in the form of hybrid films has led to a shift in the absorption region of ZnO becomes more widely from the UV to Visible. ZnO/chlorophyll has absorption range of 350-515 nm, ZnO / Zn-feofitin 332-401 nm and 332-632 nm for Cu-feofitin. The combination of ZnO/chlorophyll and CuSCN as a solid electrolite in hybrid solar cell, a modified chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form a more stable I-V curve. It is characterized by its fill factor value greater than natural chlorophyll. Nevertheless, solar cells with natural chlorophyll has been able to produce higher efficiency values of chlorophyll were substituted.
Keyword: Hydrothermal, ZnO/Chlorophyll modified, Hybrid Solar Cell