Judul: The Relationship between Promotion Effectiveness and Visitor  Decision Making at the "Mulyaharja" Agro Edu-Tourism Village in Bogor City
Abstrak: Era digital mengubah strategi promosi mulai dari dilakukan secara offline menjadi secara online atau dikombinasikan secara offline dan online. Penggunaan media sosial di Indonesia cukup tinggi sehingga semakin banyak strategi promosi yang dilakukan media sosial, salah satunya yaitu penggunaan Instagram untuk melakukan promosi guna menarik pengunjung Kampung Agro Eduwisata “Mulyaharja”. Adapun tujuan dari penelitian ini adalah menganalisis keefektifan promosi media sosial, menganalisis jalur pelanggan, dan menganalisis hubungan antara efektivitas promosi media sosial terhadap pengambilan keputusan pengunjung untuk mengunjungi Kampung Agro Eduwisata “Mulyaharja”. Metode yang digunakan adalah pendekatan kuantitatif melalui survei yang didukung oleh pendekatan kualitatif melalui wawancara mendalam kepada pihak pengelola. Responden pada penelitian ini terdiri dari 50 responden. Hasil penelitian menunjukkan bahwa strategi promosi yang dilakukan sudah cukup efektif untuk menarik perhatian pengunjung, analisis jalur pelanggan melalui tahap 5A berada pada kategori sedang, dan terdapat hubungan nyata antara efektivitas promosi dengan tingkat pengambilan keputusan pengunjung., The digital era has transformed promotional strategies from offline to online methods. This shift can influence consumer”s decision-making processes. The use of social media in Indonesia is quite high, leading to an increasing number of promotional strategies conducted through social media, such example is the use of Instagram to promote and attract visitors to the Agro Educational Tourism Village "Mulyaharja." The purpose is to analyze the effectiveness of social media promotion, analyze the customer journey, and analyze the relationship between social media promotional strategies and visitor’s decision-making to visit the Agro Educational Tourism Village "Mulyaharja." The method used is a quantitative approach through surveys supported by a qualitative approach through in-depth interviews with the management. The respondents consist of 50 respondents. The results of the study show that the promotional strategies implemented are quite effective in attracting visitor’s attention, the customer journey through the 5A stages is in the moderate category, and there is a significant and direct relationship between the effectiveness of the promotion and the level of visitor's decision-making
Keyword: media sosial, strategi promosi, social media, promotional strategies, agro eduwisata, agro edu-tourism

Judul: The Effectiveness of E-WOM through Instagram as Viral Marketing Media for Agroedutourism during the COVID-19 Pandemic
Abstrak: Pembatasan Kegiatan Masyarakat (PPKM) selama masa pandemi COVID-19 membuat sektor pariwisata terdampak. Destinasi wisata Kota Bogor, yaitu Kampung Agroeduwisata Organik Mulyaharja harus tutup sementara dan melakukan promosi melalui media sosial pasca-PPKM. Salah satu strategi promosi yang efektif dilakukan di media sosial adalah electronic word of mouth dimana calon pengunjung dapat mendapat rekomendasi dan informasi berdasar pengalam pribadi yang membantu memutuskan kunjungan. Tujuan dari penelitian ini adalah untuk menganalisis efektivitas e-WOM dan media sosial Instagram sebagai media pemasaran viral Kampung wisata di masa pandemi COVID-19. Metode yang digunakan adalah metode kuantitatif dengan kuesioner online dan didukung dengan data kualitatif melalui wawancara mendalam. Responden pada penelitian ini adalah followers Instagram @visitmulyaharja berjumlah 44 orang yang didapatkan melalui teknik accidental sampling. Hasil penelitian menunjukkan bahwa penilaian responden terhadap dimensi electronic word of mouth yang paling kuat adalah valensi pendapat, efektivitas strategi promosi di masa pandemi ternyata efektif untuk meningkatkan perhatian dan ketertarikan followers, dan terdapat faktor-faktor yang berhubungan dengan efektivitas strategi promosi, yaitu dimensi intensitas berhubungan kuat dengan share, konten berhubungan kuat dengan search, dan valensi pendapat berhubungan kuat dengan interest, Restrictions on Community Activities (PPKM) during the COVID-19 pandemic impacted the tourism sector. The Bogor City tourist destination, namely the Mulyaharja Organic Agroedutourism Village, must temporarily close and promote through post-PPKM social media. One of the effective promotional strategies carried out on social media is electronic word of mouth where potential visitors can get recommendations and information based on personal experiences that help decide on a visit. The purpose of this study was to analyze the effectiveness of e-WOM and Instagram social media as viral marketing media for Kampung Wisata during the COVID-19 pandemic. The method used is a quantitative method with an online questionnaire and is supported by qualitative data through in-depth interviews. Respondents in this study were Instagram followers @visitmulyaharja totaling 44 people obtained through accidental sampling technique. The results showed that the respondents' assessment of the strongest electronic word of mouth dimension was opinion valence, the effectiveness of promotional strategies during the pandemic was effective in increasing followers' attention and interest, and there were factors related to the effectiveness of promotional strategies, namely the intensity dimension associated Strongly related to share, content was strongly related to search, and opinion valence was strongly related to interest.
Keyword: agroeduwisata, e-WOM, Instagram, pandemi

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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