Judul: Oesaka’s Strategy and Business Development in Yogyakarta with Business Model Canvas (BMC)
Abstrak: Potensi industri atau ekonomi kreatif pada era teknologi yang semakin pesat dan maju saat ini sangatlah tinggi. Oesaka menjadi salah satu bisnis yang mengembangkan usaha kreatif dari bahan baku sabut kelapa dengan produk utamanya, yaitu keset, pot, dan media tanam. Namun, bisnis tidak mungkin lepas dari kelemahan, kendala, serta tantangan. Oleh karena itu, dibutuhkan model bisnis yang menjadi strategi untuk meningkatkan pengembangan bisnis tersebut. Tujuan penelitian ini adalah untuk: (1) Mengidentifikasi kondisi bisnis yang sedang dijalani oleh Oesaka dengan pendekatan Business Model Canvas, (2) Menganalisis kekuatan, kelemahan, peluang, dan ancaman (SWOT) dari setiap elemen BMC yang ada pada Oesaka, (3) Merumuskan strategi pengembangan bisnis yang perlu dijalankan oleh Oesaka berdasarkan hasil analisis SWOT dari setiap elemen BMC Oesaka. Metode penelitian menggunakan Business Model Canvas dan analisis SWOT. Responden dalam penelitian ini berjumlah 30 orang yang merupakan pelanggan Oesaka. Hasil penelitian ini dapat ditarik kesimpulan bahwa Oesaka perlu menambahkan beberapa solusi pada elemen BMC, yaitu Value Propositions, Key Partnerships, Key Activities, dan Customer Relationship., The potential of the creative industry or economy in this era of increasingly rapid and advanced technology is very high. Oesaka is one of the Businesses that develops creative Businesses from coconut coir raw materials with its main products namely mats, pots and planting media. However, Business is not free from weaknesses, constraints, and challenges. Therefore, a Business model is needed which is a strategy to improve Business development. The purpose of this study is to: (1) Identify the Business conditions that are being undertaken by Oesaka with the Business Model Canvas approach, (2) Analyze the strengths, weaknesses, opportunities and threats (SWOT) of each BMC element in Oesaka, (3) Formulate a Business development strategy that needs to be implemented by Oesaka based on the results of the SWOT analysis of each element of Oesaka's BMC. The research method uses the Business Model Canvas and SWOT analysis. Respondents in this study were 30 people who were Oesaka customers. The results of this study can be concluded that Oesaka needs to add several solutions to the BMC elements, namely Value Propositions, Key Partnerships, Key Activities, and Customer Relationships.
Keyword: BMC, creative industries, oesaka, strategy, SWOT

Judul: Business Development Strategy of SwiTa through Designing Business Model Canvas (BMC) During Covid-19 Pandemic
Abstrak: Permasalahan ekonomi saat ini sangat terlihat dari salah satu penggerak perekonomian Indonesia yaitu UMKM yang menunjukan bahwa UMK dan UMB berhenti beroperasi saat pandemi pada bulan Maret hingga Juli 2020 sebelum diberlakukannya New Normal. Salah satu UMKM yang masih menjalankan produksi di tengah pandemi adalah SwiTa yang fokus pada bidang fashion dengan produk utamanya yaitu sweater. Namun bisnis tidak lepas dari kelemahan, kendala, serta tantangan. Oleh karena itu, diperlukan model bisnis yang menjadi strategi untuk meningkatkan pengembangan bisnis tersebut. Tujuan penelitian ini untuk : (1) Mengidentifikasi kondisi bisnis yang sedang dijalani oleh SwiTa dengan pendekatan Business Model Canvas (BMC), (2) Menganalisis kekuatan, kelemahan, peluang, dan ancaman (SWOT) dari setiap elemen BMC yang ada pada SwiTa, (3) Merumuskan Strategi pengembangan bisnis yang perlu dijalankan oleh SwiTa berdasarkan hasil analisis SWOT dari setiap elemen BMC SwiTa. Metode penelitian menggunakan Business Model Canvas (BMC) dan analisis SWOT. Hasil penelitian ini dapat ditarik kesimpulan bahwa SwiTa perlu menambahkan beberapa solusi pada elemen BMC yaitu Key Partner, Key Activities, Value Proposition, Customer Relationship, Channels, dan penyesuaian penambahan di beberapa aspek dengan mengatur Cost Structure kembali., Economic problems now reflected from Small and Medium Enterprises (MSME), which shows that MSEs and UMBs stopped operating during the pandemic in March to July 2020 before the New Normal was enacted. SwiTa is one of the MSME can still running production during the pandemic, that presents products in the fashion sector with sweater as the main product. However, running business will face with obstacle, weakness, and challenge. Because of that, strategy model needed in improving business development. The purpose of this research is: (1) Identificate SwiTa business condition with Business model canvas (BMC) approach, (2) Analyze strength, weakness, opportunities and threat (SWOT) in each BMC element of SwiTa, (3) Formulize a business development strategy that needs to be carried out by SwiTa based on the results of the SWOT analysis of each element of the SwiTa BMC. The research method uses the Business Model Canvas (BMC) and SWOT analysis. The results of this research can be concluded that SwiTa needs to add several solutions to the BMC elements, namely Key Partners, Key Activities, Value Propositions, Customer Relationships, Channels, and additional adjustments in several aspects by rearranging the Cost Structure.
Keyword: SWOT, BMC, covid-19, swita

Judul: Approximation of the Median of Poisson Distribution Using the Relation of Poisson-Gamma Distribution
Abstrak: A major drawback of median is that median cannot usually be defined in closed form, even in the cases where their distribution functions are known. This study gives an approximation of the closed form for the median of the Poisson distribution by using the relation of Poisson-Gamma distribution. The approximation uses elementary techniques based on the monotonicity of certain sequences involving tail probabilities of the Poisson distribution and the Central Limit Theorem. Furthermore, a closed form expression for the mean absolute deviation 􀜧|􀜰􀰒 􀵆 􀜯􀝁􀝀􁈺􀜰􀰒􁈻| is also studied. The median is relevant because of the fact that it minimizes the mean absolute deviation of a Poisson random variable (􀜰􀰒􁈻 by considering median as central tendency.
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