Judul: Kajian Prospek Bisnis Hakko Kombucha dengan Pendekatan Value Based Marketing.
Abstrak: Penelitian ini bertujuan untuk menyusun strategi pemasaran dengan pendekatan value based marketing sebagai upaya pencapaian target PT Fermenation Indonesia untuk meningkatkan pertumbuhan penjualan sebesar 200% di tahun 2017. Perusahaan perlu mengetahui terlebih dahulu target stakeholder dan relasinya dengan perusahaan, untuk itu dilakukan pemetaan rantai pasok dari produk Hakko Kombucha. Relasi antara perusahaan dengan stakeholder dianalisa untuk mengetahui stakeholder utama dalam rantai pasok. Strategi pemasaran yang disusun diharapkan dapat meningkatkan engagement antara produk Hakko Kombucha dengan konsumennya. Metode yang digunakan adalah pendekatan rantai pasok dengan metode Value Stream Mapping (VSM) untuk memetakan keseluruhan proses bisnis dari pemenuhan bahan baku sampai ke saluran distribusi. Melalui VSM didapatkan tiga aliran yang meliputi aliran produk, aliran keuangan, dan aliran informasi. VSM juga menghitung lead time serta value added time dalam rantai pasok Hakko Kombucha. Stakeholder yang terlibat dalam rantai pasok Hakko Kombucha dianalisa menggunakan metode Stakeholder Engagement (SE). Tahapan SE yang digunakan adalah analisa stakeholder dan pemetaan stakeholder. Dalam SM, stakeholder dianalisa dan dikelompokan berdasarkan penilaian atribut kepakaran, kesediaan, dan nilai. Hasil penilaian dipetakan dalam diagram scatter dan stakeholder digolongkan dalam tiga kelompok, yaitu engage, communicate, dan inform. Peneliti menyusun aktifitas pemasaran yang sesuai untuk stakeholder utama yang terdapat pada kategori engage dengan prinsip pendekatan Marketing 3.0. Pendekatan Marketing 3.0 yang dilakukan adalah cocreation, communitization, character building, dan value based marketing. Hasil penelitian yang dicapai adalah pemetaan rantai pasok, analisa stakeholder, dan aktivitas pemasaran untuk stakeholder utama Hakko Kombucha.
Keyword: kombucha, rantai pasok, pengembangan bisnis, value stream mapping, strategi pemasaran, stakeholder engagement, Marketing 3.0

Judul: Brand Engineering for Ferment Nation ID’s Hakko Kombucha Based on Portfolio Analysis of Boston Consulting Group Matrix
Abstrak: Brand has been a salient discipline to prevail a product/service in the growing industries, predominantly the one having greater share in market. This work identified the portfolio of a start-up business company – Ferment Nation ID, operating in West Java and Jakarta. Portfolio analysis was conducted using BCG Matrix and revealed that the company was lack of investment utilization. Thus, a simulation was conducted for the next period to identify its business units’ potency based on data obtained through interview. “Hakko” kombucha was identified as “Star”, while kefir mask and ice were “Question marks”. Branding strategy was developed for FNID’s kombucha using Customer Experience Management Framework. Questionnaires were spread to confirm the attributes and motives affecting consumer acceptance, which were foods promoting better digestion (43%) and immune system (43%) without preservatives (38%) and could help maintaining health (67%). This study identified the retail brand aspect and social environment in experiential world analysis. Company performed well for brand-related attributes (37% very well) and had relatively good company-customer relation (37% very well), concluding that the company has to focus more on customer-customer relation. The experiential world should be established on offline (salesperson, booth design, channel, activity) and online (social media and blog) platform.
Keyword: Brand experience, unit bisnis, analisis portofolio, strategi pemasaran

Judul: Thermal Characteristics and Dynamics of Tropical Cyclone over Western North Pacific Ocean: A Case Study of Typhoon Songda (Chedeng) 2011
Abstrak: The frequent occasion of Tropical Cyclone (TC) over Western North Pacific (WNP) Ocean lies from 10˚N to 26˚N and 121˚E to 170˚E. Sources of TC development come from warm ocean temperature where latent heat is released during condensation processes and subsequently concentrated in the boundary layer. Relative humidity at 850-700 hPa is responsible to produce the most intense storm. Meanwhile, weak vertical wind shear between 850-200 hPa is one of the dynamical factors that lead to the development of TC. Pressure level of 850-200 hPa is chosen to minimize the thermodynamic effect in the lower troposphere. Typhoon Songda (Chedeng in the Philippines) or TSC lasted from May 18th to 30th, 2011 and strengthened into powerful Super Typhoon stage between May 24th and 27th. Long curving track and the exhibition of all sequences of TC life cycle, TSC is then considered as an ideal case of TC. The objective of the study with case of TSC is to investigate the role of thermal characteristics and dynamics on TC intensity. The research is carried out by using Advanced Research of Weather Research and Forecasting model (WRF ARW model) version 3.3. Two domains are employed in the model. The first domain situate from 02˚N to 40˚N and 118˚E to 149˚E and cover spatial resolution () of 33.1 km. The second domain situate from 09˚N to 27˚N and 119˚E to 132˚E with of 11 km. Timestep of the model () is 120 seconds. The model is supported by the following physical parameterization, i.e., Yonsei University Scheme (YSU) in the boundary layer, Kain-Fritsch scheme (KF) in the cumulus, and WRF Single-Moment 3-class scheme in the microphysics. Initial meteorological condition prior to the formation of the cyclone is generated using WRF ARW standard-release model. Sensitivity of the model output is obtained from a selected single-parameter change scenarios, namely, 10 % to 20 % decrease and increase of wind shear initial data at 850-200 hPa, and by 10 % to 20 % decrease of relative humidity initial data at 850-700 hPa. The result showed that the negative correlations between wind shear and intensity are found in wind shear scenarios. Wind shears of 10 ms-1 which lead to strengthening of the wind intensity in the early period of Typhoon development are found in wind shear scenarios. The effect of wind shear changes on wind intensity is statistically significant in the 20 % wind shear scenarios. During mature stage, weak wind intensity occurred when wind shear increase as given in the WRF standard-release and the 20 % decreasing scenario. Different situation is found in the 20 % increasing scenario where wind shear tend to weak and lead to strong wind intensity at this stage. Meanwhile, the reduction of moisture supply at 850-700 hPa resulting from 20 % decreasing relative humidity play a major role in the weakening of wind intensity and reduces mechanical energy of the cycle process as much as 300 J kg-1.
Keyword: