Judul: Pengaruh Push-Pull-Mooring Effects Terhadap Perpindahan Pelanggan Layanan Video On Demand di Jabodetabek
Abstrak: Seiring meningkatnya COVID-19, berbagai peraturan ditetapkan Pemerintah Indonesia, salah satunya ialah work from home, yang berarti bekerja dari rumah. Dengan adanya kebijakan work from home ini mengakibatkan adanya peningkatan tren video on demand di Indonesia. Pada tahun 2021, layanan video on demand di Indonesia mengalami fluktuasi total konsumsi streaming. Hal ini tentu menyebabkan persaingan antar penyedia layanan video on demand bersamaan dengan banyaknya penyedia layanan serupa di Indonesia. Pelanggan dapat melakukan perpindahan dengan mudah apabila layanan yang digunakan ternyata tidak sesuai harapan. Penelitian ini bertujuan untuk mengetahui karakteristik pengguna video on demand, menganalisis pengaruh push-pull-mooring effects terhadap switching intention, dan menganalisis pengaruh switching intention terhadap switching behavior. Sampel penelitian ini sebanyak 275 orang yang tersebar di Jabodetabek dan metode yang digunakan ialah non-probability sampling jenis purposive sampling dan quota sampling. Penelitian ini diolah menggunakan SEM-AMOS. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh antar push-pull-mooring dengan switching intention dan switching intention berpengaruh terhadap switching behavior., As COVID-19 increases, various regulations have been set by the Indonesian government, one of which is working from home. The work-from-home policy has increased the video-on-demand trend in Indonesia. In 2021, video-on-demand services in Indonesia experienced fluctuations in total streaming consumption. It is led to competition between video-on-demand services and many similar service providers in Indonesia. Customers could switch easily if the video-on-demand service is not as expected. This study aims to determine the characteristics of video-on-demand users, analyze the impact of push-pull-mooring effects on switching intention, and analyze the impact of switching intention on switching behavior. The sample of this study was 275 people spread across Jabodetabek, and the method used was non-probability sampling, namely purposive sampling and quota sampling. This research was processed using SEM-AMOS. This study's results show an influence between push-pull-mooring and switching intention, and switching intention affects switching behavior.
Keyword: video on demand, push-pull-mooring effect, SEM-AMOS

Judul: The Impact of Push-Pull-Mooring Effects on E-marketplace Customer Switching in COVID-19 Pandemic Era in Bogor City
Abstrak: Tren belanja online pada masa pandemi COVID-19 mengakibatkan persaingan antar e-marketplace semakin ketat karena para pelanggan semakin kritis dalam memilih alternatif terbaik yang sesuai dengan daya beli mereka. Pelanggan dapat melakukan perpindahan apabila e-marketplace yang digunakan kalah bersaing dengan berbagai e-marketplace pesaingnya. Penelitian ini bertujuan untuk mengidentifikasi karakteristik pelanggan e-marketplace di Kota Bogor; menganalisis pengaruh push-pull-mooring effects terhadap switching intention; menganalisis pengaruh moderasi mooring effects terhadap hubungan antara push effects dan pull effects dengan switching intention; dan menganalisis pengaruh switching intention terhadap switching behavior pelanggan e-marketplace. Penelitian ini menggunakan sampel sebanyak 280 orang penduduk Kota Bogor. Metode penentuan sampel yang digunakan adalah non-probability sampling jenis convenience sampling. Penelitian ini menggunakan analisis SEM-LISREL. Hasil penelitian ini menjadi rekomendasi untuk berbagai perusahaan e-marketplace dalam menyusun strategi untuk meminimalisir perpindahan pelanggannya., The online shopping trend during the COVID-19 pandemic era has increased fierce competition between e-marketplaces, as customers became more critical in choosing the best alternative that appropriate to their purchasing power. Customers can switch to other e-marketplaces if the one that they used is unable to compete with its competitors. This research aims to identify the characteristics of e-marketplace customers in Bogor City; analyze the effect of push-pull-mooring effects on switching intention; analyze the moderating effect of the mooring effects on the relationship between push effects and pull effects with switching intention; and analyze the effect of switching intention on switching behavior of e-marketplace customers. The sample of this research was 280 citizens of Bogor City. The method of determining the sample was non-probability sampling with its convenience sampling type. This research used SEM-LISREL analysis. The results of this research become recommendations for e-marketplace companies in developing strategies to minimize their customers switching.
Keyword: e-marketplace, push-pull-mooring effects, switching intention, SEM-LISREL

Judul: Sintesis dan Pencirian Kompleks Fe(III)-Kuersetin
Abstrak: Quercetin belongs to flavonols which is able to chelate metal ions. Quercetin may chelate metal ions at 3’,4’-catechol, 3- or 5-hydroxycromone sites. In this study, quercetin was complexed with Fe(III). The complex with Fe(III) ions from FeCl3·6H2O was more stable than the complex derived from Fe(NO3)3·9H2O. The quercetin was yellow in color and showed maximum wavelengths (λ􀭫􀭟􀭶) at 250 and 370 nm. The Fe(III)-quercetin complex from Fe(NO3)3·9H2O was yellowish green with 􀟣􀭫􀭟􀭶 at 280 and 420 nm, whereas that from FeCl3·6H2O was dark green with 􀟣􀭫􀭟􀭶 at 280 and 430 nm. The 􀟣􀭫􀭟􀭶 shift indicated that the complex was formed at 3-hydroxychromone site. The Fe(III)- quercetin complex was formed with 1:1 metal-ligand mole ratio based on atomic absorption spectrophotometry analysis and the X-ray diffractogram showed that the crystallinity of the complex was 37%.
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