Judul: Design Social Media Marketing Strategy and Distribution Channels for Ginger Latte Ready to Drink at PT FITS MANDIRI
Abstrak: Ginger Latte merupakan inovasi minuman herbal berbasis bahan alami yaitu jahe dan gula aren dengan tambahan krimer nabati. PT Fits Mandiri sebagai perusahaan yang bergerak pada bidang pengembangan produk sehat berencana untuk memproduksi dan memasarkan produk Ginger Latte secara luas. Penelitian ini bertujuan untuk mengidentifikasi permasalahan terkait pemasaran dan distribusi produk Ginger Latte dan membuat rekomendasi strategi pemasaran dan saluran distribusi produk Ginger Latte setelah produk dikembangkan pada skala UMKM. Pendekatan penelitian dilakukan menggunakan metode Social Media Marketing dengan Marketing Mix 4C berdasarkan data yang diperoleh melalui wawancara, studi literatur, dan penyebaran kuesioner. Hasil penelitian ditunjukkan dengan konsep strategi pemasaran dan saluran distribusi yang divalidasi dengan uji coba penerimaan responden dan verifikasi oleh mitra. Berdasarkan hasil verifikasi, rekomendasi strategi pemasaran menggunakan social media marketing dan saluran distribusi secara langsung dan tidak langsung karena dinilai mudah digunakan dan sesuai dengan kebutuhan mitra. Pemasaran yang dilakukan di sosial media juga dapat diterima dengan baik oleh responden dan saluran distribusi yang digunakan dapat memudahkan mitra dalam memasarkan produknya dan memudahkan konsumen dalam mendapatkan produk., Ginger Latte is an innovative herbal drink based on natural ingredients, namely ginger and palm sugar with the addition of vegetable creamer. PT Fits Mandiri as a company engaged in the development of healthy products plans to produce and market Ginger Latte products widely. This study aims to identify problems related to the marketing and distribution of Ginger Latte products and make recommendations for marketing strategies and distribution channels for Ginger Latte products after the product is developed on the UMKM scale. The research approach was carried out using the Social Media Marketing method with Marketing Mix 4C based on data obtained through interviews, literature studies, and distributing questionnaires. The results of the study are shown by the concept of marketing strategy and distribution channels which are validated by testing the acceptance of respondents and verification by partners. Based on the verification results, marketing strategy recommendations using social media marketing and distribution channels directly and indirectly because it is considered easy to use and in accordance with the needs of partners. Marketing carried out on social media can also be well received by respondents and the distribution channels used can make it easier for partners to market their products and make it easier for consumers to get products.
Keyword: Ginger Latte, ready to drink, saluran distribusi, social media marketing, Usaha mikro kecil menengah

Judul: Desain Perencanaan Produksi dan Pengadaan Bahan Baku Produk Ginger Latte Pada PT FITS Mandiri
Abstrak: Ginger Latte merupakan inovasi minuman herbal berbasis bahan alami seperti jahe dan gula aren dengan tambahan krimer. PT FITS Mandiri sebagai perusahaan yang bergerak pada bidang pengembangan produk sehat memiliki rencana untuk memproduksi dan memasarkan produk Ginger Latte secara luas. Oleh karena itu, dibuat suatu proyek desain pengembangan yang mencakup pengembangan produk, perancangan teknologi proses, desain manajemen produksi dan perencanaan strategi pemasaran dan distribusi. Desain manajemen produksi mencakup perencanaan penjadwalan produksi dan pengadaan bahan baku menggunakan metode Material Requirement Planning (MRP). Berdasarkan hasil perhitungan biaya persediaan bahan baku dengan aplikasi MRP yang dibuat dengan bantuan Excel, metode lotting MRP dengan biaya persediaan terendah adalah metode Economic Order Quantity (EOQ). Penilaian mitra terhadap aplikasi MRP dari hasil kuesioner menyatakan bahwa aplikasi mudah dipahami, mudah dinavigasikan, mudah digunakan dan sesuai dengan kebutuhan manajemen produksi., Ginger Latte is an innovative herbal drink based on natural ingredients such as ginger and palm sugar with the addition of creamer. PT FITS Mandiri as a company engaged in the development of healthy products has plans to produce and market Ginger Latte products widely. Therefore, a development design project was created which includes product development, process technology design, production management design and marketing and distribution strategy planning. Production management design includes production scheduling planning and raw material procurement using the Material Requirement Planning (MRP) method. Based on the results of calculating the cost of raw material inventory using the MRP application made with the help of Excel, the MRP lotting method with the lowest inventory cost is the Economic Order Quantity (EOQ) method. The company's assessment of the MRP application from the questionnaire results stated that the application was easy to understand, easy to navigate, easy to use and in accordance with production management needs.
Keyword: manajemen produksi, minuman herbal

Judul: Penentuan Nilai Eigen dan Vektor Eigen dari Matriks Tridiagonal 2-Toeplitz dengan Pendekatan Polinomial Chebyshev
Abstrak: The eigenvalues and eigenvectors of a matrix can be determined by finding its characteristic polynomials. The characteristic polynomials of a tridiagonal 2-Toeplitz matrix is shown to be closely connected to polynomials which satisfy the Chebyshev recurrence relationship. If the order of the matrix is odd, then the eigenvalues are found explicitly in terms of the Chebyshev zeros and the eigenvectors are found in terms of the polynomials satisfying the recurrence relationship. For even ordered matrices, the situation is more complicated. The problem in these cases is that although the Chebyshev recurrence formula is still applied, its initial values are not generating Chebyshev polynomials
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