Judul: Analisis Pengembangan Model Community Based Marketing pada UMKM Debitur KUR Mikro (Studi Kasus : BRI Unit Ciampea dan Sindang Barang, Bogor)
Abstrak: Community based marketing strategy is one of many strategies to decrease the non performing loan growth of BRI small loans by developing the mutually beneficial relationship with micro small and medium enterprise debtors which will be managed as a community. The purposes of this research are (1) to identify the implementation of BRI CBM strategy (2) to analyze the development of appropriate CBM model and (3) to recommend the CBM strategy implementation for maximum development of the micro small and medium enterprise community by BRI unit ciampea and sindang barang. Based on the research towards the micro small and medium enterprises with the non performing loan criteria, the result of descriptive statistical analysis produced the alternatives of CBM model development which consist of the meeting and training on production and operation, the bazaar and marketing tools provision, the training with monitoring and evaluation of financial and accounting, the upgrading or outbond to foster the entrepreneurial characters, and the information media provision to assist the business development. The most recommended CBM strategy priority is the training with monitoring and evaluation of financial and accounting.
Keyword: SME, Non Performing Loan, Community Based Marketing, BRI

Judul: Analisis Strategi Pemasaran Kredit Usaha Mikro Berbasis Marketing 3.0 di Kantor Cabang Mikro Ciawi Bogor
Abstrak: KCM Ciawi is one of the banks that extending the credit for Micro Small and Medium Enterprises. To extend the bussiness credit KCM Ciawi required to appropriately and has a good quality. The purpose of this research are (1) identified the Internal and external environment in KCM Ciawi (2) Analyze the strengths, weaknesses, opportunity, and threats in the marketing of micro bussiness credit product based on Marketing 3.0 in KCM Ciawi (3) Prepare the right alternative of Marketing Strategy based on Marketing 3.0 for daily activity in KCM Ciawi Branch's marketing division. The result of this research based on AHP analysis obtained seven best alternative strategy, that are keep the interest rates to remain competitive because competition is getting tougher (0223), Doing good mapping area to get the debtor the right target (0170), Strengthening the team work to deal with the development of credit increased effort (0169), Improving the capability of personnel (0.160), related regulations tightening credit guarantees (0157), Reinforce regulation to reduce the occurrence of fraud (0077) and Conduct in-depth investigation to assess the character and the debtor's business (0044).
Keyword: Marketing 3.0, Marketing strategy, Business credit

Judul: Hybrid solar cells of ZnO nanoparticles/chlorophyll was modified metal ions (Zn2+ and Cu2+ )
Abstrak: Zinc Oxide (ZnO) is a n-type semiconductor with a wide the energy band (Band Gap) is 3.37 eV at room temperature and 3.34 eV at low temperature with a large exiton binding energy is 60 meV. ZnO has been synthesized by hydrothermal method, resulting in a decrease in particle size over the duration of the hydrothermal changes. Crystallographic structure of ZnO were characterized using XRD, has shown the characteristic pattern of a hexagonal wurtzite structure, the crystallite size increases to changes in particle size. Changes in particle size has also led to a change in the absorption peak of ZnO as has been demonstrated posted under test using the optical properties of UV-Vis spectrophotometer. Changes of this uptake has also led to changes in the energy band gap, which increases its band gap energy of the particle size. In electronic applications, especially in solar cells. Chlorophyll is considered less effective, because of their very nature are easily degraded as a result of several reactions which are acid, lighting and temperature. The results of the stability test using a halogen lamp 34 W/m2 for 5 hours, that the substitution of chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form more stable than natural chlorophyll. The characterization of the optical properties, the combination of ZnO / chlorophyll in the form of hybrid films has led to a shift in the absorption region of ZnO becomes more widely from the UV to Visible. ZnO/chlorophyll has absorption range of 350-515 nm, ZnO / Zn-feofitin 332-401 nm and 332-632 nm for Cu-feofitin. The combination of ZnO/chlorophyll and CuSCN as a solid electrolite in hybrid solar cell, a modified chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form a more stable I-V curve. It is characterized by its fill factor value greater than natural chlorophyll. Nevertheless, solar cells with natural chlorophyll has been able to produce higher efficiency values of chlorophyll were substituted.
Keyword: Hydrothermal, ZnO/Chlorophyll modified, Hybrid Solar Cell