Judul: Analysis  of  decision  making  to  purchase  calina  papaya  fruit
Abstrak: Pola konsumsi masyarakat dalam mengonsumsi buah yang terus meningkat dan bertambahnya jumlah penduduk menyebabkan permintaan akan buah-buahan juga terus meningkat. Tujuan penelitian ini adalah 1) Mengidentifikasi karakteristik konsumen buah pepaya Calina. 2) Mengidentifikasi proses keputusan pembelian buah pepaya Calina. 3) Menganalisis faktor-faktor yang mempengaruhi pengambilan keputusan pembelian buah pepaya . 4) Menganalisis sikap konsumen terhadap atribut yang dimiliki buah pepaya Calina. Metode yang digunakan adalah Analisis Deskriptif, Analisis Faktor dan Analisis Multiatribut Fishbein. Alat analisi yang digunakan yaitu SPSS 17.0. Konsumen membeli buah pepaya Calina berdasarkan kebutuhan akan manfaat gizi. Informasi didapat dari teman dan keluarga. Supermarket merupakan tempat favorit pembelian. 98% konsumen merasa puas terhadap buah pepaya Calina. Keputusan pembelian pepaya calina dipengaruhi oleh tiga faktor utama yaitu faktor sosial dan pengetahuan, faktor individu dan faktor sumber informasi. Atribut rasa produk, kebersihan dan mutu produk menjadi pertimbangan paling penting dalam proses keputusan pembelian dan pepaya calina dinilai baik oleh konsumen., Public consumption of fruit will continue to increase in line with the increasing number of people that can affect the demand of fruit. The purpose of this research is 1) Identifying consumer characteristic of Papaya Calina. 2) Identifying the purchasing decisions of Papaya Calina by using descriptive Analysis Method. 3) Analyzing the factors that influence the purchasing decision of Papaya Calina. 4) Analyzing consumer attitude toward Papaya Calina’s attributes. Using descriptive analysis method, factor analysis method and analysis Multiatribut Fishbein method and Using SPSS 17.0 for analysis tool. Consumers buy papaya Calina based need for nutritional benefits. Information about Calina papaya fruit obtained from friends and family. The place chosen by the consumer to buy papaya Calina is supermarket. 98% of consumers are satisfied with papaya Calina fruit. Purchasing decisions Calina papaya influenced by three main factors, factors social and the knowledge, individual factors and the source of information. Product taste, product hygiene and product quality is the most important attributes in the process of purchasing Calina papaya that considered good by consumers
Keyword: pepaya, pengambilan keputusan, Multiatribut Fishbein

Judul: Analisis Pengaruh dan Strategi Green Marketing terhadap Keputusan Pembelian Konsumen Pepaya Callina
Abstrak: The emergence of awareness of environmental problems triggered the industrial world for marketing concept that puts the present environmental issues (green marketing). The purpose of this study is to (1) identify the characteristics Callina papaya consumers (2) Identify the aspects that has relationship with characteristics of Callina papaya consumer (3) Identify the priority strategies to increase the competitiveness that influence the consumer purchasing decisions. The characteristics of Callina papaya consumer at dominated by women who work as housewives, have middle income upward, above the 31 years old, and the last titled education scholar. Processing use Cross Tabulations there are some relations, such as relation between the gender with knowledge about Callina papaya, relation between age with opinions about fruit flesh and the knowledge about production process, relation between income with a willingness to pay higher, relation between educational with willingness to pay higher, and relation between occupations with opinions about delicious papaya. The opinion of some experts through interviews processed using the ANP in order to obtain priority strategies that should be implemented in advance of the cluster is the product quality of product attributes, the product of cluster marketing mix, and retail of cluster actors.
Keyword: ANP, cross tabulations, papaya, green marketing

Judul: Metrik Einstein (Anti-) Self-Dual Berdimensi Empat dengan Metode Cartan
Abstrak: Gravitational field equation can be formulated in differential forms (differential geometry), which describes gravity as a manifestation of the curvature of space-time. Curvature of space-time is characterized by a metric that satisfies the gravitational field equation. With differential forms it can be formulated the (anti-) self-dual Einstein equation, which is a modification of the Cartan structure in (anti-) self-dual basis. Calculation of (anti-) self-dual metric with (anti-) self-dual Einstein equation is simpler than the calculation using Christoffel symbols.
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