Judul: Determination  of  marketing  strategy  priority  of  dairy milk at alda alya dairy farm  sumber jaya village, bekasi regency
Abstrak: Alda Alya Dairy Farm merupakan salah satu produsen susu sapi di Kabupaten Bekasi. Produk susu sapi yang dihasilkan telah dijual ke konsumen, pengecer, koperasi susu, dan Industri Pengolahan Susu. Saat ini, Alda Alya Dairy Farm mengalami beberapa permasalahan seperti fluktuasi penjualan dan keterbatasan sumberdaya manusia. Tujuan dari penelitian ini adalah untuk mengidentifikasi dan menganalisis bauran pemasaran susu sapi yang telah diterapkan Alda Alya Dairy Farm dan menentukan prioritas bauran pemasaran susu sapi di Alda Alya Dairy Farm. Metode Proses Hirarki Analitik (PHA) digunakan dalam penelitian untuk memilih prioritas strategi pemasaran berdasarkan keputusan pihak internal. Hasil analisis PHA menunjukkan bahwa bauran pemasaran yang menjadi prioritas secara berturut-turut adalah produk, promosi, distribusi, dan harga. Beberapa sub bauran telah ditentukan sebagai prioritas dalam bauran pemasaran. Sub bauran tersebut adalah kualitas, media sosial, distribusi tidak langsung, dan diskriminasi harga., Alda Alya Dairy Farm is one of the dairy milk producers in Bekasi Regency. Its product has been sold to consumers, retailers, dairy cooperatives, and the Dairy Processing Industry. Recently, Alda Alya Dairy Farm is facing some problems such as sales fluctuations and limitation of human resources. The purpose of this study is to identify and analyze the marketing mix of dairy milk that has been applied by Alda Alya Dairy Farm and prioritizing marketing mix for Alda Alya Dairy Farm. Analytical Hierarchy Process (AHP) was used as the method to solve the problems through the selection of several priorities. Result showed that the order of marketing mix priority that has been chosen by internal parties are : product, promotion, distribution, and price. Also, the ultimate goal can be determined by several criteria of marketing mix. Those criteria are quality, social media, indirect distribution, and price discrimination.
Keyword: Alda  Alya  Dairy  Farm, Proses  Hirarki  Analitik  (PHA), Strategi  bauran pemasaran

Judul: Analisis Kelayakan Usahaternak Sapi Perah pada Alda Alya Dairy Farm di Kecamatan Tambun Selatan, Kabupaten Bekasi
Abstrak: The availability of national milk has not been able to meet the needs of milk, only about 21 persen in 2013. While existing market potential was quite large with the increasing number of population. Alda Alya Dairy Farm took that chance and opened dairy farming on 2007. However, the investments made in the business requires substantial capital investment and a long payback. Therefore,it was necessary to conduct research on the feasibility analysis of dairy cattle farming. The feasibility analysis of dairy farming conducted on the feasibility of financial and nonfinancial. Nonfinancial feasibility was done based on market aspects, technical aspects, management and legal aspects, and social, economic, and environmental aspects. While the financial feasibility was measured by investment criteria such as NPV, IRR, Net B/C, Gross B/C, and Payback Period. In addition, there was a switching value analysis on components of lower sales volume and an increase in feed costs. Based on the results of the analysis of both financial and nonfinancial feasibility, Alda Alya Dairy Farm is feasible to run.And based on switching value analysis Alda Alya Dairy Farm more sensitive to components of lower sales volume.
Keyword: milk., dairy cattle, farming, feasibility, investment

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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