Judul: Analisis Faktor dan Proses Pengambilan Keputusan Pembelian Sayuran Organik di Yogya Bogor Junction
Abstrak: Healthy lifestyles be sensitive issues in the food industry. People realize that the use of chemicals non-natural, in agricultural production turns out to have a negative impact on human health and the environment. A factor of health being one of the reasons why consumers, consume organic food one of them by ingestion of organic vegetables. Research aimed at analyzing characteristic of consumers, the process of a decision to buy organic vegetables and factors that affects consumers in buying vegetables organic in yogya bogor junction. A method of a base on this research using descriptive analysis and factor analysis. Based on research, in the process of a decision to buy organic vegetables consumers motivated because it has rich benefit and not have to worry about the chemical content. A source of information obtained from relation good friends and family. An attribute that considered namely freshness organic vegetables. Purchase in a planned and most consumers after consume organic vegetables in yogya bogor junction satisfied. There are five groups of factors in the purchasing decision of organic vegetables namely physical factors, environmental factor, individual background factors, the appeal of the product and external factors
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Judul: Analisis Proses Keputusan Pembelian dan Kepuasan Konsumen Sayuran Organik Di Yogya Bogor Junction
Abstrak: Tujuan penelitian ini adalah (1) mengidentifikasi karakteristik konsumen sayuran organik di Yogya Bogor Junction (2) menganalisis proses keputusan pembelian sayuran organik (3) menganalisis kepuasan konsumen terhadap atribut sayuran organik. Penelitian dilaksanakan di Kota Bogor tepatnya di Yogya Bogor Junction yang terletak di Jl. Sawojajar Kota Bogor. Waktu penelitian dilakukan selama bulan Maret hingga Juni 2011. Fokus responden dalam penelitian ini adalah ibu rumah tangga. Penelitian ini menggunakan analisis deskriptif, Importance Performance Analysis (IPA) dan Customer Satisfaction Index (CSI). Responden yang mengkonsumsi sayuran organik memiliki karakteristik konsumen yang beragam. Kebanyakan berusia 24-30 tahun. Jenis pekerjaan dari responden yaitu sebagai pegawai swasta dengan pendapatan rata-rata perbulan yaitu Rp 3.500.000-Rp 4.500.000 dan pendidikan terakhirnya adalah sarjana. Pada tahap proses keputusan pembelian motivasi responden mengkonsumsi sayuran organik adalah sebagai salah satu pemenuhan pangan yang sangat bermanfaat bagi tubuh yaitu sebagai penembah gizi dan aneka vitamin yang berguna bagi tubuh. Atribut yang dipertimbangkan dari sayuran organik yaitu kesegaran sayuran organik. Sebagian besar responden Setelah mengkonsumsi sayuran organik merasakan puas dan responden tidak kesulitan dalam mendapatkan atau membeli sayuran organik. Akan tetapi jika sayuran organik yang diinginkan responden tidak tersedia, maka responden memilih mencari lokasi pembelian sayuran organik di tempat lain yaitu di Giant Botani Square. Secara keseluruhan responden mengkonsumsi sayuran organik sudah merasa puas yaitu dengan nilai CSI nya 74.26 persen. Atribut-atribut yang menjadi prioritas utama dan kinerjanya harus ditingkatkan berdasarkan analisis importance-performance yaitu atribut ketersediaan dan promosi sayuran organik. Atribut yang harus dipertahankan oleh pihak Yogya Bogor Junction yaitu kesegaran sayuran organik dan daya tahan sayuran organik.
Keyword: Importance Performance Analysis, Customer Satisfaction Index

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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