Judul: Strategi Pemasaran Rumah Batik Andalan Kabupaten Pelalawan Provinsi Riau
Abstrak: Batik Bono merupakan batik khas dari daerah Pelalawan yang diproduksi oleh Rumah Batik Andalan. Rumah Batik Andalan belum memiliki tim pemasaran yang bertugas untuk memasarkan serta mempromosikan produknya dan masih mengandalkan bantuan dari pihak CSR PT. RAPP. Tujuan penelitian ini untuk menganalisis lingkungan usaha Rumah Batik Andalan, menyusun alternatif strategi pemasaran yang paling tepat untuk diterapkan oleh pihak Rumah Batik Andalan, dan menetukan skala prioritas dari strategi alternatif pemasaran yang telah disusun. Metode pengolahan data yang digunakan yaitu analisis SWOT, matriks IFE, EFE, IE, dan QSPM. Hasil analisis matriks IFE menemukan terdapat lima faktor kekuatan dan empat faktor kelemahan. Sedangkan analisis EFE menemukan lima faktor peluang dan tiga faktor ancaman. Dari analisis SWOT diperoleh tujuh alternatif strategi yang kemudian skala prioritasnya ditentukan menggunakan metode QSPM dan diperoleh prioritas strategi yang dapat diterapkan ialah menjalin kerjasama dengan brand pakaian terkenal, mengikutsertakan produk-produk RBA ke dalam setiap pameran atau festival yang diselenggarakan oleh API (Asosiasi Pertekstilan Indonesia) Provinsi Riau, memberikan potongan harga untuk minimal transaksi tertentu serta memberikan bonus berupa produk turunan lainnya., Batik Bono is a distinctive batik from the Pelalawan region, produced by Rumah Batik Andalan. Currently, Rumah Batik Andalan does not have a dedicated marketing team responsible for promoting and advertising its products, and it relies on assistance from PT. RAPP's CSR. The purpose of this research is to analyze the business environment of Rumah Batik Andalan, develop the most appropriate marketing strategies for the organization, and determine the priority scale of the proposed marketing strategies. Data processing methods used in the research include SWOT analysis, IFE matrix, EFE matrix, IE matrix, and QSPM. The IFE analysis identified five strengths and four weaknesses, while the EFE analysis revealed five opportunities and three threats. From the SWOT analysis, seven alternative marketing strategies were derived. The priority scale of these strategies was determined using the QSPM method, and it was concluded that the most viable strategy is to collaborate with well-known clothing brands, including RBA products in every exhibition or festival organized by API, providing discounts for certain minimum transactions and providing other product bonuses.
Keyword: Batik, Marketing strategy, SWOT, QSPM

Judul: Analysis of Batik UMK Development Strategies with the  Business Model Canvas Approach and ANP-SWOT
Abstrak: UMK batik tulis merupakan salah satu pendorong pertumbuhan ekonomi di daerah namun sebagian besar pelaku UMK belum bisa memasarkan produknya secara maksimal. Tujuan dari penelitian ini adalah untuk mengidentifikasi faktor internal dan eksternal lingkungan bisnis usaha mikro Batik Tulis El Java Pekalongan dan usaha kecil Batik Tulis Wardah Banjarnegara menggunakan matriks IFE, EFE, merumuskan alternatif menggunakan matriks SWOT, mengambil prioritas keputusan melalui Analysis Network Process (ANP), dan merencanakan model bisnis dengan Business Model Canvas (BMC). Hasil penelitian ini dapat ditarik kesimpulan bahwa usaha mikro Batik Tulis El Java Pekalongan perlu menerapkan 4 prioritas strategi yaitu memanfaatkan pelatihan digitalisasi, memanfaatkan pelatihan manajemen bisnis, melakukan pengembangan desain motif, dan mendirikan galeri batik tulis. Sedangkan usaha kecil Batik Tulis Wardah Banjarnegara perlu menerapkan 4 prioritas strategi yaitu menambah karyawan yang memiliki kompetensi di bidang IT, meningkatkan kualitas dan keunggulan, memanfaatkan pelatihan digitalisasi, dan mengembangkan media sosial., Batik tulis MSMEs are one of the drivers of economic growth in the region, but most MSMEs actors have not been able to market their products optimally. The purpose of this research is to identify internal and external factors in the business environment of Batik MSMEs El Java Pekalongan and Batik Wardah Banjarnegara MSMEs using a factor evaluation matrix. internal and external (IFE, EFE), formulate alternatives using the SWOT matrix, prioritize decisions through the Analysis Network Process (ANP), and plan a business model with the Business Model Canvas (BMC). From the results of this study, it can be concluded that Batik El Java Pekalongan needs to implement 4 priority strategies, namely utilizing digitalization training, utilizing business management training, developing motif designs, and establishing a batik gallery. Meanwhile, Batik Wardah Banjarnegara needs to implement 4 strategic priorities namely adding employees who have competence in the field of IT, improving quality and excellence, utilizing digitalization training, and developing social media.
Keyword: ANP-SWOT, batik industry, BMC, MSMEs

Judul: Approximation of the Median of Poisson Distribution Using the Relation of Poisson-Gamma Distribution
Abstrak: A major drawback of median is that median cannot usually be defined in closed form, even in the cases where their distribution functions are known. This study gives an approximation of the closed form for the median of the Poisson distribution by using the relation of Poisson-Gamma distribution. The approximation uses elementary techniques based on the monotonicity of certain sequences involving tail probabilities of the Poisson distribution and the Central Limit Theorem. Furthermore, a closed form expression for the mean absolute deviation 􀜧|􀜰􀰒 􀵆 􀜯􀝁􀝀􁈺􀜰􀰒􁈻| is also studied. The median is relevant because of the fact that it minimizes the mean absolute deviation of a Poisson random variable (􀜰􀰒􁈻 by considering median as central tendency.
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