Judul: Marketing Strategy Design at Modern Rice Milling Plant of Perum BULOG Subang
Abstrak: Modern Rice Milling Plant (MRMP) Subang di bawah naungan Perum BULOG merupakan perusahaan baru yang bisnis utamanya adalah pengolahan beras sehingga perlu dilakukan identifikasi terhadap kondisi manajemen pemasarannya. Proyek desain utama ini bertujuan untuk mengevaluasi kondisi pemasaran perusahaan dan mendapatkan rekomendasi-rekomendasi strategi pemasaran yang tepat bagi perusahaan. Kondisi pemasaran perusahaan dianalisis melalui strategi SWOT (Strength, Weakness, Opportunity, Threat) yang nantinya memberikan rancangan strategi pemasaran dan dapat diukur kepentingannya dari skala prioritas utama hingga akhir dengan menggunakan analisis QSPM (Quantitative Strategic Planning Matrix). Kemudian melakukan evaluasi variabel pemasaran yang digunakan untuk mencapai tujuan pemasaran pada pasar yang ditargetkan dengan strategi bauran pemasaran yaitu product, price, promotion, place, dan peole. Strategi terakhir yang dilakukan adalah menganalisis merk yang dimiliki MRMP Subang agar merk produk memiliki keunggulan yang kompetitif dengan melakukan analisis strategi STP (Segmenting, Targeting, Positioning). Melakukan redesain kemasan untuk variasi ukuran baru dengan tujuan meningkatkan pendapatkan perusahaan. Perencanaan strategi pemasaran dan redesain kemasan diharapkan dapat memperkuat pemasaran perusahaan dan meningkatkan tingkat keuntungan penjualan., Modern Rice Milling Plant (MRMP) Subang under the auspices of Perum BULOG is a new company whose main business is rice processing, so it is necessary to identify the condition of its marketing management. This capstone project aims to evaluate the condition of the company's marketing and obtain recommendations for the right marketing strategy for the company. The company's marketing condition is analyzed through the SWOT strategy (Strength, Weakness, Opportunity, Threat) which will later provide a marketing strategy design and its importance can be measured from the top priority scale to the end using QSPM (Quantitative Strategic Planning Matrix) analysis. Then evaluate the marketing variables used to achieve marketing objectives in targeted markets with a marketing mix strategy, namely product, price, promotion, place, and group. The final strategy is to analyze the brands owned by MRMP Subang so that the product brands have a competitive advantage by conducting STP (Segmenting, Targeting, Positioning) strategy analysis. Redesign packaging for new size variations with the aim of increasing company revenue. Marketing strategy planning and packaging redesign are expected to strengthen the company's marketing and increase sales profit levels.
Keyword: Bauran Pemasaran, MRMP Subang, Redesain kemasan, STP, SWOT

Judul: Marketing Analysis and Strategy  to Increase Rice Sales at MRMP (Modern Rice Milling Plant) Bulog Lampung
Abstrak: Perum BULOG telah membangun infrastruktur modern yaitu Modern Rice Milling Plant (MRMP). Teknologi MRMP menjadi salah satu faktor perkembangan bisnis Perum BULOG agar dapat menurunkan biaya produksi, menaikkan rendemen dan mutu beras serta memenuhi permintaan konsumen dengan waktu dan harga yang tepat. Faktor lain dalam perkembangan bisnis Perum BULOG yaitu pemasaran produk beras yang dihasilkan pada Modern Rice Milling Plant (MRMP). Metode yang digunakan dalam penelitian ini adalah analisis STP (segmenting, targeting and positioning) untuk penentuan positioning product MRMP Lampung yang tepat, analisis bauran pemasaran dan analisis SWOT (strength, weakness, opportunities, treath) untuk menyusun strategi pemasaran, kemudian analisis QSPM (quantitative strategic planning matrix) untuk menentukan prioritas strategi pemasaran yang dapat dilakukan. Hasil penelitian menunjukan bahwa Posistioning Product yang tepat untuk produk MRMP Lampung yaitu Quality-based Positioning. Berdasarkan analisis IFAS dan EFAS menunjukkan bahwa MRMP Lampung termasuk kedalam kuadran 5 yaitu hold & maintain. Berdasarkan analisis QSPM menunjukkan bahwa nilai tertinggi pada TAS yaitu alternatif strategi menambah jumlah karyawan divisi pemasaran untuk melakukan promosi langsung ke distributor maupun ke konsumen dengan nilai TAS sebesar 8
Keyword: SWOT, STP, IFAS EFAS, QSPM, modern rice mills

Judul: Distribution and Diversity of Ectoparasite Mites on Geckos in Indonesia
Abstrak: Data on the diversity and dispersal of parasitic mites on house geckos in Indonesia are very scarce. In this work, the distribution and diversity of mites living on three species of house geckos, namely Cosymbotus platyurus, Hemidactylus frenatus, and H. garnotii collected throughout Indonesia, has been elaborated. Geckos and mites were captured and immediately preserved in 70% ethanol. Whole mount of the mites was prepared by clearing in lactophenol followed by mounting on polyvinyl lactophenol solutions. The SEM preparation was conducted to examine the detail morphological characters of the mites. The results showed that among 448 individuals of geckos, 221 geckos were infected by Geckobia mites. Prevalences of C. platyurus, H. frenatus, and H. garnotii infested by mites were 14.8%, 50.69%, and 79.6%, respectively. Three different spesies of Geckobia (G1, G2, and G3) could be differentiated; and based on similarities of their morphological characters to ones described in published literatures, Geckobia G2 is Geckobia glebosum and Geckobia G3 is Geckobia bataviensis while G1 could not be identified to the species level. The highest mean intensity of Geckobia G1 infestation was found on H. garnotii (I=7.0), G. glebosum infestation on H. frenatus (I=3.5), and G. bataviensis infestation on H. garnotii (I=11.8). In general, C. platyurus was infested by the least number of mites. Geckobia G1 were found living on the skin folds on the claws, G. glebosum were found mainly on the body and thigh, and G. bataviensis were found on almost all parts of the host’s body. Geckobia mites are distributed randomly throughout Indonesian Archipelago, following the pattern of distribution of their hosts. So it is concluded that Geckobia G1, G. glebosum, and G. bataviensis are sympatric.
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