Judul: Analisis Kepuasan Konsumen terhadap Atribut Elemen Desain Kemasan Susu Pasteurisasi FaPet
Abstrak: Packaging is one of the marketing communication tools and it also can be used as promotion media for product. The interested package is combination of various packaging design element attribute such as package design anatomy, graphic system, special color, typography, and legal aspect that to be at one to get attention from consumer. Packaging of agriculture product, for example FaPet Pasteurize milk which produced by PT D-Farm Agriprima, still lose looks and need to developed in order to increasing product sale. To achieve that, PT D-Farm Agriprima needs to pay attention for its consumer satisfaction by developing strategy of package design. Intention of this research are to analyze consumer satisfaction level of package design of FaPet Pasteurize milk and to formulating repairs strategy of FaPet Pasteurize milk package design based on attribute of package design element. Research began at April until May 2010. This research applies descriptive analysis, Customer Satisfaction Index (CSI), and Importance Performance Analysis (IPA). Based on research, consumer has satisfied with FaPet Pasteurize milk package design, but PT D-Farm Agriprima needs to increase consumer satisfaction by repairing several attribute of package design element such as inclusion explanation of net product, inclusion production code and expired date, clearly font writing on package of product, inclusion of “Halal” label and product register number those has performance level under the consumer’s expectation.
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Judul: Persepsi Konsumen Mengenai Desain Kemasan Dan Brand Image Ultramilk
Abstrak: Beside 4P as marketing principle, there is still one necessary element, “packaging”, as the fifth element of marketing principle. The roles of packaging are not only to protect and become product container, but also as a medium to promote or inform to consumer. This research analyzed UltraMilk package design produced by PT. Ultrajaya Milk Industry and Trading Company Tbk. This research aimed to: (1) identify PT.Ultrajaya Milk Industry and Trading Company Tbk. on the making of UltraMilk packaging design to set up Ultramilk brand image, (2) identify relationship between consumer characteristics and consumer perception towards UltraMilk, (3) analyze conformity between company‟s perception and consumer perception about Ultramilk packaging, (4) analyze UltraMilk brand image on consumer mind. This research used quantitative approach. Quantitative approach research is supported by quantitative and qualitative data collection methods. Qualitative method executed by in-depth interview and observation, and quantitative method by questioner. This research used primary data‟s and secondary data‟s. Result shown that there‟s no correlation between consumer characteristics and consumer perception toward graphic elements on packaging design; and packaging design, especially graphic elements has significant role to set up consumer perception and UltraMilk brand image on consumer mind.
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Judul: Posisi Filogeni Orlitia borneensis dan Hieremys annandalei (Testudines) Berdasarkan Gen 16s rRNA
Abstrak: Urutan DNA mitokondria (mtDNA) banyak digunakan sebagai penanda molekuler dalam menentukan hubungan filogeni suatu organisme karena struktur organisasinya yang stabil. Seiring dengan kemajuan bioteknologi, pengelompokkan kura-kura Bataguridal masih menjadi perdebatan. Hal ini disebabkan oleh perbedaan karakter yang diamati. Beberapa hasil penelitian mengelompokkan kura-kura ini ke dalam famili Emydidae tetapi ada yang menempatkan kurakura ini ke dalam famili tersendiri yaitu famili Bataguridae. Pada penelitian ini digunakan urutan nukleotida gen 16S rRNA O. borneensis dan H. annandalei (Testudines) yang disejajarkan dengan urutan nukleotida beberapa spesies Testudines lainnya yang terdapat di Genbank. Hasil rekonstruksi pohon filogeni berdasarkan urutan nukleotida 16S rRNA menunjukkan bahwa O. borneensis dan H. annandalei berkerabat dengan Chinemys reevesi (famili Bataguridae). Hasil amplifikasi gen 16S rRNA O. borneensis dan H. annandalei menunjukkan komposisi nukleotida didominasi oleh nukleotida adenin dan timin dengan nilai perbandingan antara A/T dan G/C = 60.1%:39.9% untuk O. borneensis dan 63%:37% untuk H. annandalei. Rasio transisi terhadap transversi (ts/tv) gen 16S rRNA berkisar antara 0.67 sampai dengan 6.75. Nilai jarak genetik terkecil terjadi antara Trachemys scripta dan Chrysemys picta dan antara Dogania subplana dan Tracemys scripta yaitu sekitar 0.005 sedangkan nilai jarak genetik terbesar terjadi antara Pelomedusa subrufa dan Emydura subglobusa yaitu sekitar 0.869.
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