Judul: Pengaruh Experiential Marketing terhadap Customer Satisfaction dan Repurchase Intention Pada Layanan GrabFood Selama Pandemi Covid-19
Abstrak: Pemerintah Indonesia telah mengeluarkan kebijakan Pemberlakuan Pembatasan Kegiatan Masyarakat (PPKM) untuk mengatasi permasalahan pandemi. Pemesanan makanan secara online menjadi pengeluaran digital konsumen per bulan terbesar selama pandemi COVID-19. Gross Merchandise Value (GMV) Layanan Pesan-antar makanan di Indonesia sebesar US3,7miliar.GrabFoodmenyumbangsebanyak1,96 miliar USD atau 53% dari total GMV Indonesia. Tujuan penelitian ini adalah menganalisis pengaruh experimential marketing terhadap customer satisfaction dan repurchase intention, serta pengaruh customer satisfaction terhadap repurchase intention pada layanan GrabFood selama Pandemi Covid-19. Dalam penelitian ini, teknik sampel yang digunakan adalah non-probability sampling dengan pendekatan judgemental sampling dengan jumlah sampel sebanyak 190 sampel. Teknik analisis data yang digunakan adalah dengan pendekatan analisis deskriptif dan analisis SEM-PLS. Hasil penelitian ini menunjukkan bahwa experimential marketing mempunyai pengaruh positif dan signifikan terhadap customer satisfaction dan repurchase intention dan customer satisfaction mempunyai pengaruh positif dan signifikan terhadap repurchase intention pada layanan GrabFood selama pandemi Covid-19. Kata kunci : GrabFood, Customer Satisfaction, Repurchase Intention, Pandemi Covid-19, Experiential Marketing
Keyword: GrabFood, Customer Satisfaction, Repurchase Intention, Pandemi Covid-19, Experiential Marketing

Judul: The Influence of Experiential Marketing towards Repurchase Intention of Gofood during COVID-19 Pandemic
Abstrak: Coronavirus Disease atau yang dikenal dengan COVID-19 adalah penyakit berbahaya yang dapat menyebabkan pneumonia atau infeksi paru-paru, MERS, dan SARS. Orang berpotensi terpapar COVID-19 melalui kontak langsung, tidak langsung, atau dekat dengan orang yang terinfeksi virus COVID-19. Pemerintah menerapkan kebijakan PSBB dan Gerakan 5M. Pesan antar makanan adalah cara alternatif untuk memesan makanan di masa Pandemi COVID-19. Gofood menjadi salah satu layanan pesan antar terbaik di masa pandemi COVID-19. Penelitian ini secara garis besar bertujuan untuk menganalisis pengaruh experiential marketing terhadap repurchase intention Gofood di Jabodetabek. Responden dalam penelitian ini sebanyak 160 responden. Penelitian dilakukan dengan menggunakan analisis deskriptif dan Structural Equation Modeling (SEM) dengan pendekatan Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa terdapat dua variabel experiential marketing (act experience dan relate experience) yang berpengaruh signifikan terhadap minat beli ulang Gofood selama masa pandemi COVID-19., Coronavirus Disease or known as COVID-19 is a dangerous disease that can cause pneumonia or lung infections, MERS, and SARS. People are potentially exposed to COVID-19 by direct, indirect or close contact with people infected with the COVID-19 virus. The government is implementing a policy of restricting out- of-home activities (PSBB) and 5M movement. Ordering food delivery is an alternative way to order food during the COVID-19 Pandemic. Gofood is one of the top delivery service during the COVID-19 pandemic. This study broadly aims to analyze the effect of experiential marketing on repurchase intention of Gofood in Jabodetabek. Respondent in this study were 160 respondents. The research is conducted by using descriptive analysis and Structural Equation Modelling (SEM) with Partial Least Square (PLS) approach. The research shows that there are two Experiential Marketing variables (act and relate experience) which significantly influence repurchase intention of Gofood during the COVID-19 pandemic.
Keyword: experiential marketing, minat beli ulang, SEM-PLS, experiential marketing, repurchase intention, SEM-PLS

Judul: Hybrid solar cells of ZnO nanoparticles/chlorophyll was modified metal ions (Zn2+ and Cu2+ )
Abstrak: Zinc Oxide (ZnO) is a n-type semiconductor with a wide the energy band (Band Gap) is 3.37 eV at room temperature and 3.34 eV at low temperature with a large exiton binding energy is 60 meV. ZnO has been synthesized by hydrothermal method, resulting in a decrease in particle size over the duration of the hydrothermal changes. Crystallographic structure of ZnO were characterized using XRD, has shown the characteristic pattern of a hexagonal wurtzite structure, the crystallite size increases to changes in particle size. Changes in particle size has also led to a change in the absorption peak of ZnO as has been demonstrated posted under test using the optical properties of UV-Vis spectrophotometer. Changes of this uptake has also led to changes in the energy band gap, which increases its band gap energy of the particle size. In electronic applications, especially in solar cells. Chlorophyll is considered less effective, because of their very nature are easily degraded as a result of several reactions which are acid, lighting and temperature. The results of the stability test using a halogen lamp 34 W/m2 for 5 hours, that the substitution of chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form more stable than natural chlorophyll. The characterization of the optical properties, the combination of ZnO / chlorophyll in the form of hybrid films has led to a shift in the absorption region of ZnO becomes more widely from the UV to Visible. ZnO/chlorophyll has absorption range of 350-515 nm, ZnO / Zn-feofitin 332-401 nm and 332-632 nm for Cu-feofitin. The combination of ZnO/chlorophyll and CuSCN as a solid electrolite in hybrid solar cell, a modified chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form a more stable I-V curve. It is characterized by its fill factor value greater than natural chlorophyll. Nevertheless, solar cells with natural chlorophyll has been able to produce higher efficiency values of chlorophyll were substituted.
Keyword: Hydrothermal, ZnO/Chlorophyll modified, Hybrid Solar Cell