Judul: Tom Burger Group Franchise Business Strategy Formulation in West Sumatra
Abstrak: Tom Burger Group merupakan salah satu perusahaan franchise yang bergerak di industri makanan dan minuman Indonesia. Pandemi Covid-19 menyebabkan terjadinya penurunan jumlah mitra Tom Burger Group menyebabkan turunnya omzet perusahaan. Tujuan penelitian ini adalah untuk mengidentifikasi faktor internal dan eksternal, menentukan alternatif strategi yang tepat berdasarkan kondisi perusahaan dan merumuskan rekomendasi prioritas strategi pengembangan Tom Burger Group. Metode yang digunakan dalam penelitian ini adalah Porter’s Five Forces, analisis PEST, paired comparison, matriks IFE, EFE, IE, SWOT dan QSPM. Hasil analisis menunjukkan bahwa kondisi internal perusahaan baik, perusahaan juga memberikan respon baik terhadap peluang dan ancaman eksternal. Matriks SWOT menghasilkan delapan alternatif strategi yang disintesis menjadi enam strategi. Rekomendasi prioritas strategi secara berurutan berdasarkan QSPM berupa strategi memperbaiki sistem manajemen franchise, melakukan pengembangan dan inovasi produk, merancang kegiatan promosi, memindahkan pabrik ke daerah yang lebih strategis di Kota Payakumbuh, mengoptimalkan produksi dengan memanfaatkan penggunaan teknologi, dan meningkatkan kualitas SDM., Tom Burger Group is one of few franchising company in Indonesian’s food and beverage industry. Covid-19 has caused a decrease in numbers of Tom Burger Group partners which caused a decrease in the company's sales turnover. The purpose of this research is to identify the internal and external factors and formulate the right alternative strategies based on the company's conditions. The method used in this research is Porter's Five Forces, PEST, paired comparison, IFE, EFE, IE, SWOT and QSPM matrices. The results of the analysis show that the company's internal conditions are good, company also made moderate responds to external opportunities and threats. The SWOT matrix produces eight alternative strategies which are synthesized into six strategies with priority recommendations based on the QSPM are improve the franchise management system, carry out product development and innovation, design promotional activities, move the factory to strategic area in Payakumbuh, optimize production by leveraging the use of technology, and improving the quality of human resources.
Keyword: franchise, PEST, Porter’s Five Forces, QSPM, Strategy, SWOT

Judul: Strategi Pengembangan Usaha Bisnis Franchise dalam bidang fastfood (Studi kasus sebuah bisnis franchise fastfood di Kota Bogor)
Abstrak: Business franchising is a business activity in the retail sale of goods with various types, which is very popular and growing rapidly. The system of this kind of business have been designed and easy to be duplicated. However, in practice is not that easy as expected. The objectives of this research are describe consumer perception, describe the development efforts and arrange a bisnis strategic for RFC restaurant. Analysis for consumers perception conducted by important Performance Analysis (IPA), resulting the average value of interest rate 2.39 and the average value of the performance level 2.60. To determine the strengths, weaknesses, opportunities and threats using Internal Factor Evaluation (IFE) method and External Factor Evaluation (EFE) method. The result of internal factors analysis obtained by weighting score was 2,445 meanwhile the score of external factors analysis was 2.506. Internal External (IE) RFC restaurant occupies a position in the cell V, which means that the company is in a position hold and maintain. For overall strategic analysis was operating by matrix SWOT and the findings then was used in designing strategies and programs of works. QSPM was used to determine the best strategic for company development, which recomends to increase promotional activities through social media, distributing flyers and increase sponsorship.
Keyword: Franchise, Matrix Analysis, Strategy Development

Judul: Hybrid solar cells of ZnO nanoparticles/chlorophyll was modified metal ions (Zn2+ and Cu2+ )
Abstrak: Zinc Oxide (ZnO) is a n-type semiconductor with a wide the energy band (Band Gap) is 3.37 eV at room temperature and 3.34 eV at low temperature with a large exiton binding energy is 60 meV. ZnO has been synthesized by hydrothermal method, resulting in a decrease in particle size over the duration of the hydrothermal changes. Crystallographic structure of ZnO were characterized using XRD, has shown the characteristic pattern of a hexagonal wurtzite structure, the crystallite size increases to changes in particle size. Changes in particle size has also led to a change in the absorption peak of ZnO as has been demonstrated posted under test using the optical properties of UV-Vis spectrophotometer. Changes of this uptake has also led to changes in the energy band gap, which increases its band gap energy of the particle size. In electronic applications, especially in solar cells. Chlorophyll is considered less effective, because of their very nature are easily degraded as a result of several reactions which are acid, lighting and temperature. The results of the stability test using a halogen lamp 34 W/m2 for 5 hours, that the substitution of chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form more stable than natural chlorophyll. The characterization of the optical properties, the combination of ZnO / chlorophyll in the form of hybrid films has led to a shift in the absorption region of ZnO becomes more widely from the UV to Visible. ZnO/chlorophyll has absorption range of 350-515 nm, ZnO / Zn-feofitin 332-401 nm and 332-632 nm for Cu-feofitin. The combination of ZnO/chlorophyll and CuSCN as a solid electrolite in hybrid solar cell, a modified chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form a more stable I-V curve. It is characterized by its fill factor value greater than natural chlorophyll. Nevertheless, solar cells with natural chlorophyll has been able to produce higher efficiency values of chlorophyll were substituted.
Keyword: Hydrothermal, ZnO/Chlorophyll modified, Hybrid Solar Cell