Judul: Kajian Struktur Anatomi dan Sifat Fisis Kayu Balik Angin (Alphitonia excelsa): A Lesser Known Species from Kalimantan
Abstrak: Scarcity of wood supply for wood industries in Indonesian could be solved by searching several potential of wood species from natural forest. Among them, balik angin (Alphitonia excelsa) is one of the promising species since it belongs to faster grown lesser known wood species and abundant. To promote this species effectively, its anatomical structure and physical properties have to be studied. From the research it was showed that heartwood and sapwood are almost similar in colour (light gray), decorative (“V”-type), medium and even textured, straight grain, smooth, lustrous, medium hardness and odourless. Microscopic characteristics are 1, 4, 7, 9, 10, 13, 22, 30, 44, 47, 53, 56, 61, 65, 66, 69, 78, 79, 93, 97, 106, 109, 138, 153 and has resin material within the ray parenchyma cells. Average values of fiber length, moisture content, wood density, specific gravity, and MFA were 1042.84 μm, 13.03%, 0.49 g/cm3, 0.43 and 17.1˚, respectively. Fiber quality of this wood belonged to class of II-III with strength class of III.
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Judul: Kajian Struktur Anatomi dan Sifat Fisis Kayu Terap (Artocarpus odoratissimus), A Lesser Known Species Asal Kalimantan Selatan
Abstrak: Wood properties are correlated to proper utilization as well as processing. The objective of this research was to assess anatomical characteristics and physical properties of terap wood from South Kalimantan to promote its better utilization. Wood disk of 5 cm thick from a single tree at 1.3 m from the ground was utilized as sample unit. Radial variation of fiber length, microfibril angle (MFA), wood density, specific gravity (SG) and moisture content was measured from pith towards the bark represented by heartwood portion, sap- and heartwood region as well as sap wood region. Fiber dimension was measured through maceration specimens, while the MFA by microtome specimens. Wood density, SG and moisture content were measured by using gravimetric method. It was showed that wood properties were not affected by sample location within the wood disk. Wood density and SG tended to increase from pith towards the bark, while MFA tended to decrease. Average values of moisture content, wood density, SG, fiber length and MFA are 14.34%, 0.35g/cm3, 0.31, 1198.30±201.54 μm, 20.16±2.74o, respectively. With the 2-nd rank for fiber quality and 4-th rank for the strength, it determined wood could be used as raw materials for pulp and paper production and for lightweight construction.
Keyword: terap wood, microfibril angle, physical properties, anatomical structure

Judul: Peranan Public Relations Pada Perusahaan Media Massa Televisi Setelah Relaunch Perusahaan (Kasus Marketing Public Relations Perusahaan Media Massa Televisi Trans7)
Abstrak: Strategi yang ditempuh perusahaan untuk menaikkan citranya adalah dengan melakukan hubungan dengan publik atau kegiatan Public Relations. Peranan Public Relations tidak hanya ke dalam perusahaan atau organisasi saja tetapi juga keluar perusahaan. Kegiatan Public Relations berperan dalam menyusun strategi komunikasi yang tepat untuk menaikkan citra perusahaannya. Dalam hubungannya dengan pencitraan positif terhadap publik internal, Public Relations berperan untuk menumbuhkembangkan tanggung jawab sosial perusahaan. Dengan demikian, akan menciptakan motivasi kerja, loyalitas, dan peningkatan kinerja karyawan. Penelitian ini bertujuan untuk : 1). Mengkaji proses perubahan manajemen perusahaan dari TV7 menjadi Trans7, dan 2). Mengkaji peran PR dalam pembentukan citra perusahaan dan mengkaji strategi yang dilakukan perusahaan dalam mempromosikan program yang ditayangkan setelah perusahaan melakukan relaunch. Metode penelitian ini menggunakan pendekatan kualitatif. Penerapan metode kualitatif ini menggunakan strategi penelitian kasus. Trans7 terletak di Menara Bank Mega, Jalan Kapten P. Tendean Kav. 12- 14A Lantai 20, Jakarta Selatan. Berawal dari kerjasama strategis antara Para Group dan Kelompok Kompas Gramedia pada tanggal 4 Agustus 2006, Trans7 lahir sebagai sebuah stasiun swasta yang menyajikan tayangan yang mengutamakan kecerdasan, ketajaman, kehangatan penuh hiburan serta kepribadian bangsa yang membumi. Trans7 yang semula bernama TV7 berdiri dengan ijin dari Departemen Perdagangan dan Perindustrian Jakarta Pusat dengan Nomor 809/BH.09.0S/III/2000. Pada tanggal 22 Maret 2000 keberadaan TV7 telah diumumkan dalam Berita Negara Nomor 8687 sebagai PT. Duta Visual Nusantara Tivi Tujuh.
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