Judul: Social Media Instagram Strategy Analysis to Increase Brand Awareness of PT Asuransi Umum Mega
Abstrak: The development of the general insurance industry in Indonesia is still shallow. This condition is caused by low awareness and public trust in general insurance. Therefore, in order to increase public awareness and trust in insurance, general insurance companies in Indonesia educate Indonesian citizen through Instagram. One of them is PT Asuransi Umum Mega (Mega Insurance). This study aims to identify Instagram marketing strategies that have been implemented, the level of brand awareness, and to formulate Instagram marketing strategies to increase brand awareness. Brand awareness level is analyzed using the Likert scale and brand awareness pyramid. Furthermore, the identification and formulation of Instagram marketing strategies are carried out by descriptive analysis using brand awareness-building factors. The result of the study show that Mega Insurance’s brand awareness level is still low, so a more optimal Instagram marketing strategy is needed to increase brand awareness. The Instagram marketing strategy is then formulated using brand awareness-building factors, namely, brand exposure, customer engagement, and electronic word of mouth (E-WOM).
Keyword: Brand Awareness, General Insurance, Instagram Marketing

Judul: Analisis Strategi Promosi Produk Asuransi Kendaraan Bermotor Pada PT XYZ.
Abstrak: Tren meningkatnya jumlah kendaraan bermotor dan kecelakaan lalu lintas di Indonesia mengakibatkan asuransi kendaraan bermotor menjadi suatu kebutuhan. PT XYZ masih harus bersaing untuk menjadi top of mind dalam industri asuransi kendaraan bermotor. Oleh karena itu, penelitian ini bertujuan untuk: (1) mengidentifikasi penerapan strategi promosi produk Asuransi Kendaraan Bermotor pada PT XYZ saat ini; (2) menganalisis faktor-faktor yang berpengaruh dalam penyusunan strategi promosi perusahaan; dan (3) menyusun alternatif strategi promosi produk Asuransi Kendaraan Bermotor yang sesuai bagi PT XYZ. Berdasarkan hasil yang diperoleh dari matriks IFE dan matriks EFE, maka posisi PT XYZ berada pada sel II dengan tipe strategi Grow and Build. Alternatif strategi yang menjadi prioritas utama untuk promosi produk Asuransi Kendaraan Bermotor PT XYZ adalah dengan meningkatkan promosi produk melalui media promosi online, yaitu situs web resmi perusahaan.
Keyword: Analytical Hierarchy Process, Asuransi Kendaraan Bermotor, Promosi

Judul: Pemurnian dan karakterisasi protein inhibitor RNA helikase virus hepatitis C
Abstrak: Hepatitis C virus (HCV) infection is the second most common chronic viral infection in the world with global prevalence. This infection is contribution to chronic hepatitis and liver cirrhosis, often leading to hepatocellular carcinoma. There is no effective drug and vaccine available against HCV. The current standard treatment, a combination of pegylated interferon-α with ribavirin, is limited by its suboptimal response rate in a significant patient population, side effects, and affordability. Therefore, development of effective drug is needed. One approach to find out the candidate of antiviral drug is to discover the inhibitor of enzyme that essential for virus replication, such as RNA helicase. Streptomyces chartreusis 5-095 produce the inhibitor of HCV RNA helicase. The aim of this study was to purify the protein inhibitor which has inhibition activity against ATPase activity of RNA helicase HCV from S. chartreusis 5-095. The supernatant of culture S. chartreusis 5-095 exhibited high inhibiton activity against ATPase activity of RNA helicase HCV (approximately 72%) at 10 days of incubation. The extracellular protein inhibitor was partially purified by procedures of precipitation with ammonium sulfate to 65% saturation and gel filtration (Sephadex G50) using methanol water solution (4:6) as an eluen. The purity of protein inhibitor was monitored by SDS PAGE. The protein inhibitor showed a relative molecular mass were estimated to be 14 kDa and increased the purity 23,08 fold than those of the crude protein. The specific activity and IC50 after purification were 13,1338 U/mg and 0,0767 mg/mL, respectively. The activity of purified protein inhibitor showed its stability over pH range from 5-8 and optimum at pH 7,4. The inhibition activity showed its stability up to 70% at temperature 100 oC. The purified protein inhibitor relatively stable its activity at storage in the range of -20 oC to room temperature for 35 days.
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