Judul: The Perceptions and Consumer Behavior of IPB Students in  Consuming UHT Milk and Pasteurized Milk
Abstrak: Mahasiswa sebagai penerus bangsa harus memenuhi kecukupan gizi, salah satunya dengan mengonsumsi susu. Penelitian ini bertujuan mengetahui persepsi dan perilaku konsumen mahasiswa IPB terhadap konsumsi susu UHT dan susu pasteurisasi. Responden contoh dalam penelitian ini sebanyak 203 mahasiswa IPB dari berbagai fakultas yang dipilih dengan menggunakan tenik penarikan contoh acak berlapis. Data bersifat nominal di uji dengan uji Chi square dan data bersifat ordinal di uji Rank Spearman. Hasil penelitian didapatkan bahwa persepsi terhadap harga dan kemasan pada susu UHT dan susu pasteurisasi tidak berbeda nyata. Frekuensi minum susu mahasiswa yaitu 2-3 kali seminggu dengan jenis susu UHT yang dominan dikonsumsi. Kemasan yang paling banyak dibeli serta volume sekali konsumsi minum susu yaitu 250 mL Terdapat hubungan korelasi antara karakteristik responden (uang saku dan program studi) dengan perilaku mengonsumsi susu (frekuensi minum, kemasan susu dan jenis susu yang dikonsumsi). Hubungan korelasi persepsi susu UHT dan susu pasteurisasi terhadap perilaku mengonsumsi (jenis susu yang dikonsumsi dan frekuensi minum) didapati hasil yang signifikan., Students as the nation's successor must fulfill adequate nutrition, one way is by consuming milk. This study aims to determine the perceptions and consumer behavior of IPB students on the consumption of UHT milk and pasteurized milk. The sample respondents in this study were 203 IPB students from various faculties who were selected using The Stratified Random Sampling technique. Nominal data were tested by the Chi square test and ordinal data were tested by the Rank Spearman test. The results showed that perception of the price and packaging of UHT milk and pasteurized milk was not significantly different. The frequency of drinking student milk is 2-3 times a week with dominant UHT milk consumed. The most purchased packaging and the volume for one consumption of drinking milk is 250 mL. There is a correlation between the characteristics of respondent (allowance and study program) and behavior of consuming milk (frequency of drinking, milk packaging, type of milk consumed). The correlation between perceptions of UHT milk and pasteurized milk on consumption behavior (type of milk consumed and frequency of drinking) was found to be significant. All correlation directions obtained were positive with strength of correlation relationship ranging from very weak to moderate.
Keyword: consumer behavior, perception, postteurized milk, uht milk

Judul: Consumer Patterns and Perceptions of Purchase Decisions and Consumer Loyalty in Milk Products in Jabodetabek
Abstrak: Produk minuman susu sudah banyak beredar di masyarakat dengan berbagai variasi, sehingga perlu memahami konsumen serta faktor yang mempengaruhi minat konsumen dalam melakukan pembelian, melalui atribut produknya. Penelitian ini bertujuan mengetahui pola konsumsi, persepsi konsumen dan loyalitas konsumen masyarakat terhadap produk minuman susu di wilayah Jabodetabek. Penelitian dilakukan dengan survei online yang terdiri dari tahapan yaitu studi literatur, penentuan metode pengambilan data, penentuan responden, penyusunan kuesioner, pengujian kuesioner, pengumpulan data, pengolahan data, dan pelaporan. Analisis data dilakukan dengan uji deskriptif, crosstab, Chi-square, dan uji Net Promoter Score dengan menggunakan software Microsoft Excel dan SPSS 25. Responden memiliki pola konsumsi tertinggi dengan frekuensi konsumsi sebanyak 1-2 kali seminggu pada jenis susu UHT berkemasan tetra pak pada brand Ultramilk. Pertimbangan keputusan pembelian dilihat dari faktor rasa, sertifikasi, dan kandungan gizi dengan memperhatikan kandungan protein, mineral, gula, vitamin, dan lemak. Beberapa dari profil responden seperti domisili, usia, jenis kelamin, pendidikan, pekerjaan, pendapat, dan pengeluaran memiliki hubungan yang signifikan terhadap beberapa atribut pola dan persepsi konsumen. Terdapat 5 dari 16 brand yang memiliki konsumen puas dan loyal karena memiliki Net Promoter Score yang bernilai positif., Milk products have circulated a lot in public with various variations, so it is necessary to understand consumers and the factors that influence consumer interest in making purchases, through product attributes. This study aims to determine consumption patterns, consumer perceptions and consumer loyalty to milk products in the Jabodetabek. The research was conducted using an online survey consisting of stages: literature study, determining data collection methods, determining respondents, preparing questionnaires, testing questionnaires, data collection, data processing, and reporting. Data analysis was carried out by descriptive, crosstab, Chi-square, and Net Promoter Score tests using Microsoft Excel and SPSS 25 software. Respondents had the highest consumption pattern with a consumption frequency of 1-2 times a week on UHT milk in tetra pak packaging for Ultramilk brands. Consideration of purchasing decisions is seen from the taste, certification, and nutritional content by paying attention to the content of protein, minerals, sugar, vitamins, and fat. Some of the respondents profiles such as domicile, age, gender, education, occupation, income, and expenditure have a significant relationship to some attributes of consumer patterns and perceptions. There are 5 out of 16 brands that have satisfied and loyal consumers because they have a positive Net Promoter Score.
Keyword: Consumer, Loyalty, Milk, Pattern, Perspective

Judul: Infeksi Cacing Jantung Dirofilaria Immitis, Railliet & Henry, 1911 Pada Anjing
Abstrak: Cacing Dirofilaria immitis dewasa yang tinggal dalm ventrikel kanan jantung anjing, sering kali menimbulkan gejala klinis yang cukup berat. Cacing Tersebut menghasilkan mikrofilaria yang selanjutnya berkembang menjadi larva infektif dalam saluran malphigi induk semang entara, yaitu nyamuk dari genus Culex, Aedes dan Anopheles.
Keyword: