Judul: Strategi Komunikasi Pemasaran Partai X di Kabupaten Cianjur.
Abstrak: Strategy is a part of marketing. Strategy is an obligation when communicator begin to market the product to communican. In this case, X Party of Cianjur Distric thas two kind of strategy on their marketing communication when they campaign AB-AKI as candidate of Regent and Vice Regent for Cianjur District. Goal of this reseach were to analyze the appropriate marketing X Party on AB-KI‟s campaign as Cianjur‟s regent candidate . The research it self was conducted from May to June 2012. This research applies anylisis tools such as, the observation of of the descriptive analyze and chi square. The result of this research found there was a different opinion of image branding of AB-KI between the respondent and X Party‟s functionarist. Marketing strategy which did by Party X also was still inappropriate. Because most of respondent didn‟t get the access of those campaign by media. Media placement also didn‟t get good responce from respondent.
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Judul: Analisis efektivitas iklan partai gerakan indonesia raya pada media televisi dan brand equity partai politik. (Studi kasus: Mahasiswa Program Strata-1 Institut Pertanian Bogor)
Abstrak: Saat ini iklan telah dijadikan media pemasaran politik oleh partai politik. Hal ini dapat terlihat dari banyaknya partai politik yang gencar melakukan kampanye di media televisi. Partai Gerindra merupakan salah satu yang gencar mengiklankan partainya melalui berbagai macam media, termasuk media televisi. Hal ini dilakukan untuk menciptakan ekuitas merek yang kuat di benak masyarakat. Namun permasalahannya adalah apakah iklan yang telah dilakukan oleh Partai Gerindra tersebut telah efektif dalam membangun ekuitas merek partainya. Dengan melihat permasalahan tersebut penelitian ini bertujuan untuk menganalisis efektivitas iklan televisi Partai Gerindra dan menganalisis brand equity Partai Gerindra pada elemen brand awareness, brand association, perceived quality, dan brand loyalty. Jenis data yang dikumpulkan dalam penelitian ini, yaitu data primer dan data sekunder. Data primer berasal dari hasil penyebaran kuesioner kepada responden, yaitu mahasiswa program Strata Satu Institut Pertanian Bogor. Data sekunder berasal dari berbagai literatur, seperti buku, tulisan ilmiah, internet, dan media massa. Metode yang digunakan dalam penelitian ini adalah Spearman- Brown, Product Moment, Alfa Cronbach, analisis deskriptif, Uji Cochran, Skala Semantic Differential, Skala Likert dan Customer Response Index (CRI), dengan menggunakan alat pengolahan data MS Excel 2007 dan SPSS versi.15 for Windows Elemen-elemen brand equity yang dianalisis dalam penelitian ini, yaitu brand awareness, brand association, perceived quality dan brand loyalty. Dalam elemen brand awareness yang dianalisis menggunakan analisis deskriptif, Partai Gerindra masih belum mempunyai tingkat kesadaran yang baik, terlihat dari Partai Gerindra yang hanya menempati posisi pertama pada elemen brand recognition (pengenalan merek), tetapi seluruh responden dalam penelitian ini telah mengenal Partai Gerindra. Dalam analisis brand association yang menggunakan uji Cochran hasil penelitian memperlihatkan bahwa tidak ada asosiasi yang menjadi brand image bagi Partai Gerindra. Analisis perceived quality yang menggunakan skala semantic differential, Partai Gerindra dinilai memiliki keunggulan dalam atribut perhatian kepada pertanian dan media informasi yang lengkap dibandingkan partai politik lainnya yang diteliti. Dan elemen terakhir dari brand equity adalah analisis brand loyalty, hasil penelitian menunjukkan bahwa responden belum memiliki loyalitas yang kuat terhadap Partai Gerindra, hal ini dapat dilihat dari piramida brand loyalty yang tidak berbentuk piramida terbalik. Analisis efektifitas iklan Partai Gerindra dianalisis dengan menggunakan Costumer Response Index (CRI) yang merupakan hasil perkalian antara awareness (kesadaran), comprehend (pemahaman), interest (ketertarikan), intentions (maksud atau terdorong untuk memilih), dan action. Besarnya efektifitas iklan televisi Partai Gerindra adalah 8 persen, hal ini berarti strategi iklan yang dilakukan Partai Gerindra masih belum efektif.
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Judul: Utilization of hydrolized duckweed (Lemna minor) meal as a soybean replacement in Nile tilapia (Oreochromis niloticus) diet,
Abstrak: Tilapia is a fast growing fish widely cultured in many tropical and sub tropical countries. The recent production figures reported our global production estimates for 2015 is 5,576.8 metric tons. In developing countries the major challenges facing aquaculture industry is high cost of production associated with fish feeds. Feed represents 40-70% of operating costs for aquaculture operations, increasing expenses and potential declining supplies soybean meal have led scientists to search for less expensive but compatible alternative protein sources for fish feed; most of which are based on animal or plant protein sources. The objectives of study was to determine the incubation period for hydrolysis of duckweed and to evaluate the use of hydrolized duckweed as aprotein source for the growth performance of Nile tilapia Three experiments were conducted to determine the composition and digestibility of hydrolyzed duckweed meal by sheep rumen liquor as the replacement of soybean meal in the diet of Nile tilapia. The first trial examined the effectivity of sheep rumen liquor enzyme to decrease crude fiber contents of (DWM), the added volume of sheep rumen liquor was 100 ml/kg DWM and then it was incubated for 0, 12, 24 hr . The second trial was to evaluate the apparent digestibility of hydrolyzed DWM for Nile Tilapia, apparent digestibility were determined using chromic oxide indicator added to both reference diet and test diets. The feed ingredients used in the trial were hydrolyzed DWM (HDWM) and unhydrolyzed DWM (DWM). Ten fish with an average weight of 18±0.36g were used in the trial and reared in the aquarium of size 30×40×50cm for 15 days; feces were collected from three replicates using a fecal collection column attached to the aquarium. Third trial was to evaluate the growth performance of Tilapia fed test diet with hydrolyzed Duckweed meal (HDWM). The experimental design was set according to completely randomized design with four treatments and three replicates of HDWM inclusion levels that is 0%, 15%, 30% and 45%. Nile tilapia fish with initial body weight of 18±0.36g was kept in 12 units aquarium size of 30×40×50cm at stocking density of 10fish/aquarium, the fish were fed two times a day at 08:00am and 16:00pm to apparent satiation for a period of 60 days. The results indicated that duckweed meal (DWM) hydrolyzed with 100 mL/kg and incubated for 24 hrs showed the lowest crude fiber contents of 13.68% compared to other treatments. Total digestibility of hydrolyzed duckweed (HDWM) meal was 87.3% compared with unhydrolyzed duckweed (DWM) which was 66.8%. Total final weight (TFW), survival rate (SR), specific growth rate (SGR), feed conversional rate (FCR) and protein retention (PR) shows growth performance at 15% inclusion. The results of this study showed that 100mL/kg sheep rumen liquor at incubation period of 24 hr can be suitable for hydrolysis of duckweed to reduce crude fiber also hydrolyzed duckweed can substitute soybean meal at an incubation rate of 15% in the diet of Nile tilapia and had the same growth and FCR with control diet
Keyword: Digestibility, Duckweed meal, Growth performance, Sheep rumen