Judul: Tindakan Konsumen pada Promosi Usaha Songket “Tujuh Saudara” Melalui Website
Abstrak: Promotion through the internet support the development of micro, small, and medium enterprises, including the efforts of songket “Tujuh Saudara”. This study aims to analyze the actions of consumers as a result of promotion through the website and analyze the relationship between the internal factors of consumers, information quality, and service quality with consumer action. By using survey methods, this study shows songket promotion through the website is effective in encouraging visitors to do the actions in the form of consumer stages AIDA (attention, interest, desire and action) and consumers internal factors (gender, age, and education) and quality of service is not related to consumer action, while the quality of the information related to the action that will be performed by consumers.
Keyword: songket, website, promotion, internet, small scale enterprise

Judul: Effectiveness of Promotion Through Instagram in Marketing of Micro Small and Medium Enterprise Products
Abstrak: Micro, small and medium enterprise (MSME) have an important role in the Indonesian economy. To foster consumer interest in trying and buying MSME products, marketing strategies are needed, one of the strategies promotion through the internet such as Instagram. The objective of this research is to analyze of the effectiveness of promotion through Instagram and with all the factors. The study used a survey method with distribute an online questionnaire supported by qualitative data in the form of in-depth interviews with respondents and informants. The number of respondents in the study are 40 people purposively choosed through the population of @Cilokkujang’s followers. This research shows that Instagram is an effective medium in promoting to @Cilokkujang’s followers. However, the results showed that there was no correlation between the characteristics of the respondents and the effectiveness of the promotion and there was no correlation between the characteristics of the respondents and the level of exposure of Cilok Kujang's Instagram followers. From research results show there is a strong correlation between the level of exposure of Instagram social media and the effectiveness of promotions. The more often followers receive messages and provide feedback, the wider the information conveyed, the higher the effectiveness of the promotion.
Keyword: Marketing, micro small and medium enterprises, Social Media

Judul: Posisi Filogeni Orlitia borneensis dan Hieremys annandalei (Testudines) Berdasarkan Gen 16s rRNA
Abstrak: Urutan DNA mitokondria (mtDNA) banyak digunakan sebagai penanda molekuler dalam menentukan hubungan filogeni suatu organisme karena struktur organisasinya yang stabil. Seiring dengan kemajuan bioteknologi, pengelompokkan kura-kura Bataguridal masih menjadi perdebatan. Hal ini disebabkan oleh perbedaan karakter yang diamati. Beberapa hasil penelitian mengelompokkan kura-kura ini ke dalam famili Emydidae tetapi ada yang menempatkan kurakura ini ke dalam famili tersendiri yaitu famili Bataguridae. Pada penelitian ini digunakan urutan nukleotida gen 16S rRNA O. borneensis dan H. annandalei (Testudines) yang disejajarkan dengan urutan nukleotida beberapa spesies Testudines lainnya yang terdapat di Genbank. Hasil rekonstruksi pohon filogeni berdasarkan urutan nukleotida 16S rRNA menunjukkan bahwa O. borneensis dan H. annandalei berkerabat dengan Chinemys reevesi (famili Bataguridae). Hasil amplifikasi gen 16S rRNA O. borneensis dan H. annandalei menunjukkan komposisi nukleotida didominasi oleh nukleotida adenin dan timin dengan nilai perbandingan antara A/T dan G/C = 60.1%:39.9% untuk O. borneensis dan 63%:37% untuk H. annandalei. Rasio transisi terhadap transversi (ts/tv) gen 16S rRNA berkisar antara 0.67 sampai dengan 6.75. Nilai jarak genetik terkecil terjadi antara Trachemys scripta dan Chrysemys picta dan antara Dogania subplana dan Tracemys scripta yaitu sekitar 0.005 sedangkan nilai jarak genetik terbesar terjadi antara Pelomedusa subrufa dan Emydura subglobusa yaitu sekitar 0.869.
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