Judul: Media sosial Marketing Strategy on TikTok to Enhance Nabawi Scent's Brand awareness Towards Top of Mind
Abstrak: Dengan mudahnya akses internet, belanja online menjadi pilihan utama bagi banyak orang. Selain itu, peningkatan pengguna media sosial akan berpotensi besar terhadap sarana promosi yaitu media sosial marketing. Salah satu media sosial marketing populer adalah Tiktok. Nabawi Scent perlu meningkatkan brand awareness sehingga berpotensi dikenal banyak orang dan memperkuat persaingan. Tujuan penelitian ini adalah untuk mengidentifikasi aktivitas media sosial Nabawi Scent melalui Tiktok, menganalisis tingkat brand awareness Nabawi Scent dan merumuskan rancangan strategi meningkatkan brand awareness Nabawi Scent mencapai Top of Mind. Metode pengolahan data yang digunakan uji coba kuesioner, analisis aktivitas media sosial marketing, brand anatomy, brand awareness, PAR BAR, dan Bauran Pemasaran 4C. Hasil dari penelitian ini adalah tingkat brand awareness Nabawi Scent tergolong rendah dan skor PAR BAR mendeketi 0. Strategi yang dapat dilakukan Nabawi Scent adalah melibatkan konsumen dalam pengembangan produk, melakukan survei harga pesaing, membangun membership, membuka akun pada seluruh media sosial dan ecommerce, dan melakukan interaksi berupa pembuatan konten., With the proliferation of internet access, online shopping has become the main choice for many consumers. Additionally, the increasing number of active social media users presents great potential for social media marketing as a promotional tool. One of the popular platforms for social media marketing is TikTok. Nabawi Scent needs to increase brand awareness so that it has the potential to be known to many people and strengthen competition. This research aims to identify Nabawi Scent's social media activities on TikTok, analyze the current level of brand awareness, and formulate a strategy to increase Nabawi Scent's brand awareness to the Top of Mind position. The data processing methods used in this research include questionnaire testing, analysis of social media marketing activities, brand anatomy, brand awareness evaluation, PAR (Purchase Action Ratio) and BAR (Brand Advocacy Ratio) analysis, as well as 4C Marketing Mix analysis. The findings of this research indicate that the level of brand awareness of Nabawi Scent is relatively low due to the high percentage of brand unawareness, as evidenced by the PAR BAR score which is close to zero.
Keyword: Brand Awareness, Tiktok, brand anatomy, media sosial Marketing, top of mind

Judul: Optimalisasi Digital Marketing untuk Peningkatan Brand Awareness Staynature Indonesia
Abstrak: Essential oil atau minyak atsiri adalah salah satu tren aromaterapi kekinian yang viral di masa pandemi covid-19, hal ini ditandai dengan munulnya Staynature Indonesia sebagai bisnis UKM (Usaha Kecil Menengah). Adapun tujuan penelitian adalah mengukur tingkat brand awareness berdasarkan persepsi konsumen potensial, mengidentifikasi kegiatan digital marketing yang dilakukan Staynature Indonesia dalam membangun brand awareness, merumuskan strategi digital marketing yang tepat pada Staynature Indonesia untuk mengoptimalkan brand awareness. Penelitian ini menggunakan marketing mix 4C dan STP dalam mengidentifikasi aktivitas pemasaran Staynature Indonesia serta piramida brand awareness Staynature Indonesia. Hasil dari penelitian ini dapat diketahui tingkat brand awareness, kegiatan digital marketing Staynature Indonesia dan empat strategi yang diusulkan yakni memperbaiki situs web, memaksimalkan media sosial, konten marketing serta aktif di e-marketplace.
Keyword: brand awareness, digital marketing, essential oil, marketing mix 4C

Judul: Biologi Reproduksi ikan belanak Chelon subviridis (Valenciennes 1836) di Perairan Karangsong, Indramayu
Abstrak: Greenback mullet (Chelon suviridis) belong to family of Mugilidae. Greenback mullet have a high economic value in Karangsong water. Information of C. subviridis in this location is limited, whice is necessary to study on reproduction for its management. Through this study, reproduction pattern of C. subviridis in Karangsong water are determined. The study was conducted from December 2012 to May 2013. Total number of fishes that taken during the study was 336 individuals. The results showed that the sex ratio between males and females is 1:2,03 with Chi-square test. Condition factors ranged from 0,6881 to 0,8377 %. Greenback mullet males mature more rapidly that females with mature gonad of 114 mm for male and 102 mm for female. Peak spawning season of C. subviridis in the waters of Karangsong. Greenback mullet is thought to occur in early February. Reproductive potential of C. subviridis is quite large in the amount of 9.691 to 173.335 eggs. Eggs diameter of C. subviridis ranged from 0,18 to 0,75 mm with the mode of spread of two types of spawning peaks with partial (partial spawner).
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