Judul: Model Minat Beli Produk Moisturizer Scarlett Menggunakan Structural Equation Modelling
Abstrak: Minat masyarakat Indonesia terhadap produk kecantikan dan perawatan tubuh meningkat setiap tahun. Scarlett merupakan merek perawatan kecantikan lokal yang memiliki akun media sosial Instagram dengan 5,6 juta pengikut (followers). Penelitian ini bertujuan mengetahui besarnya pengaruh antara variabel laten eksogen terhadap variabel minat beli pada produk moisturizer Scarlett. Structural Equation Modelling (SEM) digunakan sebagai basis analisis untuk menduga koefisien model kausalitas antar faktor. Hasil penelitian menunjukkan bahwa variabel laten attitude toward behavior, subjective norms, dan product berpengaruh positif dan signifikan terhadap variabel laten minat beli. Variabel laten promotion berpengaruh negatif dan signifikan terhadap minat beli. Sementara itu, variabel laten perceived behavioral control dan celebrity endorsement tidak berpengaruh signifikan terhadap minat beli.
Keyword: moisturizer, SEM, variabel laten

Judul: The Influence of Celebrity Endorsement, Social Media Marketing and Brand Image Towards Purchase Intention of Scarlett Whitening Products
Abstrak: Seiring bertambahnya pengusaha yang bergabung dalam industri skincare di Indonesia, maka persaingan bisnis skincare akan semakin tinggi. Perusahaan harus membuat strategi dalam menjalankan usahanya, agar dapat bersaing di pasar. Penelitian ini bertujuan untuk menganalisis dimensi celebrity endorsement, social media marketing, dan brand image yang paling berpengaruh terhadap purchase intention produk Scarlett Whitening serta mengidentifikasi karakteristik responden. Penelitian ini menetapkan sampel sebanyak 190 responden yang berdomisili di Jabodetabek sebagai populasi. Teknik penentuan sampel menggunakan metode non-probability sampling jenis quota sampling. Hasil penelitian menyatakan bahwa variabel celebrity endorsement tidak berpengaruh terhadap purchase intention, sedangkan variabel social media marketing serta brand image berpengaruh terhadap purchase intention., As more entrepreneurs join the skincare industry in Indonesia, the skincare business competition will be even higher. Companies must make strategies in running their business, in order to compete in the market. This research aims to analyze the dimensions of celebrity endorsement, social media marketing, and brand image that most influence the purchase intention of Scarlett Whitening products and identify the characteristics of the respondents. This research sets a sample of 190 respondents who live in Jabodetabek as the population. The method of sampling technique was non-purposive sampling with its quota sampling type. The results of this research stated that the variable of celebrity endorsement had not an effect on purchase intention, while variables of social media marketing and brand image had an effect on purchase intention.
Keyword: Brand Image, Celebrity Endorsement, Purchase Intention, Social Media Marketing

Judul: Manajemen Pemeliharaan Kuda (Equus caballus) Untuk Upacara Kenegaraan Dan Sarana Kesenjataan Di Detasemen Kavaleri Berkuda (DenKavkud) TNI-AD Parongpong
Abstrak: Cavalry Horse Detachement (Denkavkud) Indonesian National Army-Cavalary Parongpong is one of the Indonesian military units that utilize the horse and train it as a means of purpose of formal state ceremony and armed forces. Skills possessed by the horse cavalry was the result of care management and specialized training provided by the trainer. Aspects of care management are breeding, feeding, and management. Horses that are kept in the Denkavkud, Parongpong are stallions, mares, foals, and military horses. Total populations of horses at Denkavkud are 183 horses. Besides commited horse training (remonte), Denkavkud also did breeding program to produce horses that can be trained and used as a military horse. There are some issues contained in Denkavkud, such as some of the nutrients needed by the horses not being met from feed given. One of these is crude protein and lysine. Lactation mares was crude protein and lysine deficiency. The number of death in 2010 is higher than previous years. Based on the number of horses that died from January until June 2010 is 11 horses. The average mortality was caused by colic. Colic is caused by excessive eating, excessive drinking during hot, moldy food, and even by investment roundworms. Animal welfare in Denkavkud can be enhanced by improvement of feed given and improving the health of livestock through improved sanitation.
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