Judul: The Segmentation of Garuda Frequent Flyer
Abstrak: Airline loyalty program such as frequent flyer program, is a marketing strategy used by airline industries to maximize their profit and to satisfy their loyal customers. Garuda Frequent Flyer is a program presented by Garuda Indonesia as an appreciation to their loyal customers. The model is created to segment customers based on key airline industry drivers such as yield, frequency, product, distance and activity pattern. RFM analysis is used to score individuals based on Recency, Frequency and Monetary using Principal Component Analysis. This score is used to segment customers using k-means algorithm to interpret Garuda Frequent Flyer member purchasing behavior which is important for marketing strategy.
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Judul: Faktor yang Memengaruhi Kepuasan Pelanggan dan Hubungannya dengan Loyalitas Pelanggan pada PT Garuda Indonesia (Persero) Tbk (Studi Kasus pada Pelanggan di Kota Bogor)
Abstrak: Saat ini persaingan di industri maskapai penerbangan semakin ketat. Hal tersebut menuntut perusahaan untuk terus dapat memenuhi kebutuhan, keinginan dan harapan pelanggan yang berbeda-beda dan terus berubah agar pelanggan puas. Pelanggan yang merasa puas dengan jasa yang ditawarkan akan tercipta sikap loyal kepada perusahaan. Salah satu penyedia jasa maskapai penerbangan adalah PT Garuda Indonesia (Persero) Tbk. Tujuan penelitian adalah menganalisis pengaruh nilai pelanggan meliputi persepsi nilai, persepsi mutu dan harapan pelanggan terhadap kepuasan pelanggan dan menganalisis pengaruh kepuasan pelanggan terhadap loyalitas pelanggan pada maskapai penerbangan Garuda Indonesia. Analisis data yang digunakan adalah analisis deskriptif dan Structural Equation Modelling (SEM). Hasil analisis SEM dengan pendekatan PLS menunjukan bahwacustomer expectation sangat penting dalam memengaruhi perceived quality dan perceived value untuk menentukan kepuasan dan mewujudkan loyalitas pelanggan.
Keyword: Garuda Indonesia, kepuasan pelanggan, loyalitas pelanggan, Structural Equation Modelling (SEM)

Judul: Photovoltaic Effect In A CdS/P3HT-Chitosan Junction
Abstrak: A CdS/Polymer junction has been fabricated and it’s photovoltaic effect has been studied. The polymer is a blend of poly-3hexyltiophene (P3HT), chitosan and polyethileneglicol (PEG). Boron in situ doping of CdS using Chemical Bath Deposition (CBD) was investigated. The effect of B-doping and annealing on optical properties as well as on electrical and morphology of CdS film were studied. The structure and morphology of the film were detected by XRay Diffraction (XRD) and Scanning Electron Microscopy (SEM). The polymer film was sandwiched between the CdS semiconductor and an ITO glass to form an ITO/CdS/Polymer/ITO photovoltaic cell. Time constant (τ) and open circuit voltage (Voc) were investigated by using voltage censor. The bandgap of films were determined using absorbance edge method. The results of annealing optical bandgap of undoped CdS shifted from 2,49 eV down to 2,39 eV. Phase transition of CdS due to annealing temperature and induced lattice damage due to doping. The room temperature conductivity of polymer is 3,8 – 6,6 x 10-7 S/cm as function of frequency between 100 – 5000 Hz. The Voc of the fabricated cells ranges between 107 – 286 mV and time constant ranges between 2,5 to 43,75 s.
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