Judul: Strategi Transformasi Digitalisasi Bisnis Cultive Apparel
Abstrak: Transformation is needed in order to respond an increasingly competitive and adaptive business. One of the external factors driving changes in the business world is the development of digital technology (industry 4.0). Apart from being carried out by large companies, business transformation efforts also need to be carried out by Micro, Small, and Medium Entrepreneurs (MSMEs). Cultive Apparel is one of the SMEs which is engaged in retail sales of clothing. During its development, the business profit of Cultive Apparel has decreased, which is indicated by the rise of e-commerce and various other online retail businesses. This study aims to (1) analyze the causes of the gap between the actual conditions and the expectations (targets) desired by Cultive Apparel; (2) identify and map the internal and external factors that affect the Cultive Apparel business; (3) identify patterns of digital transformation business models; (4) develop an appropriate digital business formulation strategy. The research was conducted at the Cultive Apparel Distro which is located at Ruko Pasadena, South Cikarang, Bekasi. The research was carried out from June to December 2020. The data used included primary data and secondary data. Sampling was done on purpose (purposive sampling) through the expert judgment approach. Data processing and analysis techniques are used by using spider web for gap analysis, IFE matrix, EFE matrix and IE matrix for environmental analysis, and QSPM matrix analysis to determine the appropriate strategy formula which is complemented by descriptive analysis with a nine-variable approach to BMC.
Keyword: Benchmarking, BMC, Industri 4.0, Pengembangan Pasar, Strategi Intensif

Judul: Redesign Business Model Mooi Wear
Abstrak: Perkembangan teknologi membuat pelanggan lebih memilih berbelanja melalui online dan membuka peluang berbisnis online. Mooi Wear adalah salah satu bisnis online. Setelah beberapa tahun berjalan mengalami kendala bisnis dikarenakan belum memiliki model bisnis yang matang dan terarah, sehingga perlu dilakukan redesign model bisnis. Penelitian ini bertujuan untuk mengidentifikasi, merumuskan produk, dan merumuskan model bisnis sesuai kebutuhan dan keinginan pelanggan. Penelitian dilakukan pada bulan September hingga bulan Desember 2020 dengan menyebarkan kuesioner online kepada 38 responden. Metode yang digunakan adalah customer development dan business model canvas (BMC). Hasil penelitian menunjukkan bahwa, pertama, masalah terbesar membeli pakaian secara online adalah kualitas bahan yang buruk. Kedua, prototype pakaian ready to wear yang sesuai keinginan dan kebutuhan generasi milenial yaitu memiliki bahan berkualitas, desain dan motif yang unik, terdapat toko fisik, dan tersedia varian ukuran. Ketiga, BMC baru diverifikasi melalui kecocokan value proposition (VP) dengan kebutuhan customer segment (CS), penyampaian VP kepada CS, dan penetapan harga yang sesuai sebagai revenue stream-nya., Technological change makes consumers more inclined to shop online and creates opportunities for online business. Mooi Wear is one of the online stores that provide online business. After several years of operation, there are some business problems due to the unorganized business model. Thus, it is necessary to redesign the business model. The objectives of this study are identifying, formulating the product, and the business model that suit consumer needs and wants. This study was conducted from September to December 2020 by distributing online questionnaires to 38 respondents. This study employed customer development and business model canvas (BMC) method. The result of this study showed that, first, the biggest problem when buying clothes online was the bad quality of cloth. Second, the prototype of ready to wear clothing product based on milenial generation needs and wants was developed by using good textile quality, unique design and pattern, having an offline store, and availability of various size. Third, the new BMC verified through the suitability of value proposition (VP) with the needs of customer segment (CS), delivering the VP to CS, dan pricing accordingly to its revenue stream.
Keyword: Bisnis online, Customer development, Prototype, Value proposition

Judul: Pengujian Virus Newcastle Disease Gen VII Isolat Lapang Sebagai Virus Standar Pada Uji Tantang Vaksin
Abstrak: This study was conducted to determine the standard of Newcastle disease virus Gene VII field isolate as a virus challenge to vaccine test. A virus suspension that has previously been tested by HA test then titrated with EID50 using 30 Specific Pathogen Free (SPF) of 10 day old chicken embryonated eggs. In addition, chicken lethal dose50 (CLD50) test were used to determine the virus titer that could cause 50% death of the chicken population. The CLD50 test was used 25 day-old-chickens (DOC) divided into 5 groups. The virus was diluted from 10-1 to 10-8. The 104 to 10-8 dilution of NDV was infected to every group of chicken via eyedrop and intranasal with 0.1 ml/chicken dosage. Haemagglutination test showed that the allantoic fluid were contain high titers of NDV is 512 HAU. The infective NDV that had been titrated by EID50 test showed the virus titers is 109 EID50/0.1 ml or 1010 EID50/ml and the virus titers of CLD50 test e.i 106.48 CLD50/0.1 ml or 107.48 CLD50/ml. These results can be concluded that the NDV Gene VII field isolates were most appropriate to be used as a standard virus to vaccine test
Keyword: Newcastle Disease Virus Gene VII, HA tes, EID50 test, CLD50 test