Judul: Pengaruh store atmosphere terhadap word of mouth pelanggan dalam meningkatkan purchase intention pelanggan "Lusso Resto"
Abstrak: Persaingan restoran di Kota Bogor semakin ketat karena jumlahnya semakin meningkat setiap tahun, sehingga Lusso Resto harus menarik konsumennya dengan memastikan beberapa faktor seperti store atmosphere dan word of mouth pelanggan agar dapat memicu minat beli pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh store atmosphere terhadap purchase intention pelanggan, menganalisis pengaruh store atmosphere terhadap word of mouth pelanggan, dan menganalisis pengaruh word of mouth pelanggan terhadap purchase intention pelanggan. Pengumpulan data dilakukan dengan melalui alat bantu kuesioner kepada 100 pengunjung Lusso Resto. Analisis data pada penelitian ini menggunakan metode analisis deskriptif dan Structural Equation Modelling (SEM). Hasil penelitian ini menunjukkan bahawa pengaruh store atmosphere terhadap purchase intention pelanggan, store atmosphere terhadap word of mouth pelanggan, dan word of mouth terhadap purchase intention pelanggan adalah signifikan.
Keyword: purchase intention, store atmosphere, restaurant, structural equation modelliing (SEM), word of mouth communication

Judul: Pengaruh Store Atmosphere terhadap Word of Mouth Pelanggan dalam meningkatkan Purchase Intention Pelanggan Lusso Resto
Abstrak: Persaingan restoran di Kota Bogor semakin ketat karena jumlahnya semakin meningkat setiap tahun, sehingga Lusso Resto harus menarik konsumennya dengan memastikan beberapa faktor seperti store atmosphere dan word of mouth pelanggan agar dapat memicu minat beli pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh store atmosphere terhadap purchase intention pelanggan, menganalisis pengaruh store atmosphere terhadap word of mouth pelanggan, dan menganalisis pengaruh word of mouth pelanggan terhadap purchase intention pelanggan. Pengumpulan data dilakukan dengan melalui alat bantu kuesioner kepada 100 pengunjung Lusso Resto. Analisis data pada penelitian ini menggunakan metode analisis deskriptif dan Structural Equation Modelling (SEM). Hasil penelitian ini menunjukkan bahawa pengaruh store atmosphere terhadap purchase intention pelanggan, store atmosphere terhadap word of mouth pelanggan, dan word of mouth terhadap purchase intention pelanggan adalah signifikan.
Keyword: komunikasi mulut ke mulut, minat beli, restoran, Structural Equation modelling (SEM), suasana toko

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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