Judul: Kajian Entrepreneurial Marketing terhadap Pengembangan dan Keberlanjutan Usaha IKM Makanan dan Minuman di Wilayah Bogor
Abstrak: Food and beverage industries are one of the non-oil and gas subsector manufacture in Bogor. The marketing concept of the Small and Medium Enterprises (SMEs) is different from the Big Enterprises. SMEs employes the entrepreneurial marketing system there is more flexible to confront a strict market competition. The purpose of this study are to understand the SMEs profile and its subject characteristic, identify determinant factors of entrepreneurial marketing, and identify the stages of entrepreneurial marketing for advanced business development. The analytic tools for this study are descriptive analysis and Structural Equation Modeling (SEM) with Partial Least Squares (PLS) approach. The result shows entrepreneurial marketing is significant with indirect effect to advanced business through business development.
Keyword: food and beverage industry., entrepreneurial marketing, business development, advanced business

Judul: Kajian Entrepreneurial Marketing terhadap Pengembangan dan Keberlanjutan Usaha Industri Kecil Menengah Furniture di Bogor
Abstrak: Small and Medium Enterprises (SMEs) play a very important role in economic development . However, SMEs still have a marketing related issues. To resolve these problems, Entrepreneurial Marketing (EM) is a more appropriate approach in terms of resource limitations and problems that exist in small and medium enterprises (SMEs). This study was conducted to see the effect of entrepreneurial marketing for development and business sustainability, especially in the furniture and the factors that influence the Entrepreneurial Marketing (EM). The data used was primary data obtained from interviews and analyzed using analysis tools Structural Equation Modeling (SEM) approach through a Partial Least Squares (PLS). The results showed that entrepreneurial marketing affect significantly the business sustainability, but did not significantly influence the development of the business. Factors affecting the development of entrepreneurial marketing are product diversification, frequency modeling or new trends, and keep track of the level of needs / tastes of customers
Keyword: furniture business, entrepreneurial marketing, business sustainability, business development

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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