Judul: Marketing Strategy at Serambi Milk Padang Panjang City.
Abstrak: Serambi Milk merupakan salah satu dari tiga perusahaan susu sapi di Kota Padang Panjang. Serambi Milk mengalami penurunan pendapatan dari penjualan susu sapi setelah adanya pandemi Covid-19. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor strategis internal dan eksternal pada Serambi Milk, merumuskan berbagai alternatif strategi pemasaran yang sesuai dengan kondisi lingkungan internal maupun eksternal Serambi Milk, dan menentukan prioritas alternatif strategi pemasaran untuk diimplementasikan oleh Serambi Milk. Metode analisis yang digunakan yaitu, analisis deskriptif dan analisis tiga tahap formulasi strategi. Alat analisis yang digunakan adalah matriks IFE, matriks EFE, matriks IE, matriks SWOT, dan matriks QSP. Hasil analisis matriks IFE Serambi Milk memiliki lima kekuatan dan empat kelemahan, dan pada matriks EFE Serambi Milk memiliki lima peluang dan dua ancaman. Berdasarkan hasil analisis matriks IE, Serambi Milk berada pada posisi tumbuh dan membangun. Berdasarkan analisis matriks SWOT didapatkan tujuh alternatif strategi. Prioritas strategi yang dihasilkan dari analisis matriks QSP adalah memberikan potongan harga atau diskon. Saran dari penelitian ini adalah Serambi Milk mengimplementasikan prioritas strategi pemasaran yaitu memberikan potongan harga atau diskon dengan syarat minimal pembelian.
Keyword: matriks QSP, Serambi Milk, strategi pemasaran, susu sapi

Judul: Strategi Bisnis Usaha Susu Mbok Sabar di Kota Malang
Abstrak: Susu Mbok Sabar merupakan salah satu UMKM yang bergerak dalam industri makanan dan minuman, dengan produk minuman olahan susu murni. Penelitian ini bertujuan untuk menganalisis lingkungan internal dan eksternal, serta menentukan alternatif strategi yang dapat diterapkan oleh Susu Mbok Sabar. Metode yang digunakan dalam penelitian ini adalah matriks IFE, matriks EFE, matriks IE, dan matriks SWOT. Berdasarkan kondisi lingkungan internal dan eksternal menunjukkan Susu Mbok Sabar berada dalam posisi sel kedua yaitu grow and build dengan strategi yang tepat dilakukan adalah strategi intensif (penetrasi pasar, pengembangan pasar, dan pengembangan produk) atau strategi integratif (integrasi ke depan, ke belakang, dan horizontal). Hasil matriks SWOT menunjukkan terdapat tujuh alternatif strategi yang dapat diterapkan oleh Susu Mbok Sabar., Susu Mbok Sabar is one of the MSMEs engaged in the food and beverage industry, with pure milk beverage products.This study aims to analyze the internal and external environment, as well as determine alternative strategies that can be applied by Susu Mbok Sabar. The method used in this research is the IFE matrix, EFE matrix, IE matrix, and SWOT matrix. Based on the internal and external environmental conditions, it shows that Susu Mbok Sabar is in the second cell position, namely grow and build with the right strategy being an intensive strategy (market penetration, market development, and product development) or an integrative strategy (forward, backward, and horizontal integration). The results of SWOT matrix show that there are seven alternative strategies that can be applied by Susu Mbok Sabar.
Keyword: business strategy, EFE, IE, IFE, milk, SWOT

Judul: Thermal Characteristics and Dynamics of Tropical Cyclone over Western North Pacific Ocean: A Case Study of Typhoon Songda (Chedeng) 2011
Abstrak: The frequent occasion of Tropical Cyclone (TC) over Western North Pacific (WNP) Ocean lies from 10˚N to 26˚N and 121˚E to 170˚E. Sources of TC development come from warm ocean temperature where latent heat is released during condensation processes and subsequently concentrated in the boundary layer. Relative humidity at 850-700 hPa is responsible to produce the most intense storm. Meanwhile, weak vertical wind shear between 850-200 hPa is one of the dynamical factors that lead to the development of TC. Pressure level of 850-200 hPa is chosen to minimize the thermodynamic effect in the lower troposphere. Typhoon Songda (Chedeng in the Philippines) or TSC lasted from May 18th to 30th, 2011 and strengthened into powerful Super Typhoon stage between May 24th and 27th. Long curving track and the exhibition of all sequences of TC life cycle, TSC is then considered as an ideal case of TC. The objective of the study with case of TSC is to investigate the role of thermal characteristics and dynamics on TC intensity. The research is carried out by using Advanced Research of Weather Research and Forecasting model (WRF ARW model) version 3.3. Two domains are employed in the model. The first domain situate from 02˚N to 40˚N and 118˚E to 149˚E and cover spatial resolution () of 33.1 km. The second domain situate from 09˚N to 27˚N and 119˚E to 132˚E with of 11 km. Timestep of the model () is 120 seconds. The model is supported by the following physical parameterization, i.e., Yonsei University Scheme (YSU) in the boundary layer, Kain-Fritsch scheme (KF) in the cumulus, and WRF Single-Moment 3-class scheme in the microphysics. Initial meteorological condition prior to the formation of the cyclone is generated using WRF ARW standard-release model. Sensitivity of the model output is obtained from a selected single-parameter change scenarios, namely, 10 % to 20 % decrease and increase of wind shear initial data at 850-200 hPa, and by 10 % to 20 % decrease of relative humidity initial data at 850-700 hPa. The result showed that the negative correlations between wind shear and intensity are found in wind shear scenarios. Wind shears of 10 ms-1 which lead to strengthening of the wind intensity in the early period of Typhoon development are found in wind shear scenarios. The effect of wind shear changes on wind intensity is statistically significant in the 20 % wind shear scenarios. During mature stage, weak wind intensity occurred when wind shear increase as given in the WRF standard-release and the 20 % decreasing scenario. Different situation is found in the 20 % increasing scenario where wind shear tend to weak and lead to strong wind intensity at this stage. Meanwhile, the reduction of moisture supply at 850-700 hPa resulting from 20 % decreasing relative humidity play a major role in the weakening of wind intensity and reduces mechanical energy of the cycle process as much as 300 J kg-1.
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