Judul: Analisis Strategi Pemasaran UMKM Telur Asin Rahayu Babat - Lamongan
Abstrak: The micro, small and medium enterprises of salted egg “Rahayu” is the one of business with excellent products in Lamongan, East Java Province. The best quality of organic raw materials from wild ducks into the benefits of these products so that they can be accepted by the market. This research aims to (1) Identify the characteristics of consumer micro, small, and medium enterprise of TAR current, (2) Identify the stage of the consumer purchase decision micro, small and medium enterprise of TAR, (3) Analyze internal and external environmental factors on micro, small and medium enterprise of TAR, (4) Recommend appropriate marketing strategies for sale on micro, small and medium enterprise of TAR. Based on the result obtained from IFE Matrix (3,336) and EFE Matrix (3,168), the position on Matrix IE is in cell I, with the type of “Grow and Build” strategy. The main strategies recommended alternative is to maintaining good relationships with customers and suppliers of raw materials.
Keyword: stage of consumer purchases, salty egg, marketing strategy, consumer characteristics, analytical hierarchy process (AHP)

Judul: The Development Strategy of Layer Chicken Business On UD Ayam Cemara In Tuban Regency
Abstrak: UD Ayam Cemara merupakan perusahaan yang bergerak dibidang peternakan ayam ras petelur. Perubahan lingkungan usaha karena faktor internal maupun eksternal perusahaan, seperti meningkatnya persaingan antar peternakan ayam ras petelur. Tujuan penelitian ini adalah untuk mengidentifikasi dan menganalisis faktor–faktor lingkungan internal dan eksternal yang harus diperhatikan UD Ayam Cemara, merumuskan alternatif strategi, serta menentukan prioritas strategi pengembangan usaha yang tepat untuk UD Ayam Cemara. Metode penelitian menggunakan analisis IFE dan EFE untuk menganalisis lingkungan internal dan eksternal. Perumusan alternatif strategi pengembangan dibuat dengan menggunakan matriks IE dan SWOT, dan penentuan prioritas strategi pengembangan menggunakan analisis QSPM. Berdasarkan analisis matriks IE, UD Ayam Cemara memiliki kondisi internal sedang dan eksternal kuat yang berada pada sel II (dua) yaitu posisi tumbuh dan membangun. Terdapat enam alternatif strategi yang dirumuskan dari hasil matriks SWOT. Prioritas strategi utama yaitu mengoptimalkan kegiatan pemasaran untuk memperluas pasar di luar kabupaten Tuban dengan melakukan promosi secara online dan offline., UD Ayam Cemara is a company engaged in the business of layer chicken. There is change in the business environment from internal and external factors such as increased competition between layer chicken farms. The purpose of this research is to analyze internal and external environmental factors that must be considered by UD Ayam Cemara, formulate alternative strategies, and determine priority alternative business development strategies.. The research method uses IFE and EFE analysis to analyze internal and external environment. The alternative development strategies are formulated using IE and SWOT matrix, and the determination of the priority development strategy uses the QSPM analysis. Based on IE matrix analysis, UD Ayam Cemara has medium internal and strong external conditions which were in cell II, which means the position of growth and build. There are six alternative development strategies formulated from the SWOT matrix. The first priority stategy is to optimize marketing activities, to expand markets outside Tuban regency by online and offline promotions.
Keyword: Development Strategy, IE Matrix, Layer Chicken, SWOT Matrix, QSPM

Judul: Hybrid solar cells of ZnO nanoparticles/chlorophyll was modified metal ions (Zn2+ and Cu2+ )
Abstrak: Zinc Oxide (ZnO) is a n-type semiconductor with a wide the energy band (Band Gap) is 3.37 eV at room temperature and 3.34 eV at low temperature with a large exiton binding energy is 60 meV. ZnO has been synthesized by hydrothermal method, resulting in a decrease in particle size over the duration of the hydrothermal changes. Crystallographic structure of ZnO were characterized using XRD, has shown the characteristic pattern of a hexagonal wurtzite structure, the crystallite size increases to changes in particle size. Changes in particle size has also led to a change in the absorption peak of ZnO as has been demonstrated posted under test using the optical properties of UV-Vis spectrophotometer. Changes of this uptake has also led to changes in the energy band gap, which increases its band gap energy of the particle size. In electronic applications, especially in solar cells. Chlorophyll is considered less effective, because of their very nature are easily degraded as a result of several reactions which are acid, lighting and temperature. The results of the stability test using a halogen lamp 34 W/m2 for 5 hours, that the substitution of chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form more stable than natural chlorophyll. The characterization of the optical properties, the combination of ZnO / chlorophyll in the form of hybrid films has led to a shift in the absorption region of ZnO becomes more widely from the UV to Visible. ZnO/chlorophyll has absorption range of 350-515 nm, ZnO / Zn-feofitin 332-401 nm and 332-632 nm for Cu-feofitin. The combination of ZnO/chlorophyll and CuSCN as a solid electrolite in hybrid solar cell, a modified chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form a more stable I-V curve. It is characterized by its fill factor value greater than natural chlorophyll. Nevertheless, solar cells with natural chlorophyll has been able to produce higher efficiency values of chlorophyll were substituted.
Keyword: Hydrothermal, ZnO/Chlorophyll modified, Hybrid Solar Cell