Judul: Efektivitas Media Komunikasi Pemasaran Agrowisata Kuntum Nurseries, Bogor
Abstrak: Marketing communication media is a channel form of communication media message to audiences. The purposes of this research are to analyze the characteristic of Kuntum Nurseries visitors, to analyze marketing communication media strategy, also to analyze factors that influence the marketing communication media effectivity agrotourism towards point of view of cognitive, affective and conative aspects. In this study, the agrotourism studied was Kuntum Nurseries one of agrotourism that deserve agricultural tour. The result of this research showed that marketing communication media effectivity was influenced by revenue frequency variable towards marketing communicaion media effectivity, especially cognitive and conative aspects.
Keyword: marketing communication media, effectivity, agrotourism

Judul: Efektivitas Media Komunikasi Pemasaran Kampoeng Wisata Cinangneng
Abstrak: Indonesia has a great potential to develop agrotourism. Agrotourism which is using community based tourism is Kampoeng Wisata Cinangneng. Increasing number of companies of agrotourism make every manager trying to introduce the excellence and to maintain the existence of other agrotourism company through marketing communication media. The purpose of this study was to identify the characteristics of tourists and media exposed of marketing communication media; analyze the effectiveness of marketing communication media; analyze the relationship between the characteristics of tourists and media exposed of marketing communication media to the effectiveness of marketing communication media. This study combined quantititve approach and supported by qualitative data. The results showed the relationship between characteristics of tourists and effectiveness of marketing communication media on aspect of cognitive and conative, also the relationship between variety of media resources and receipt of message frequency with effectiveness of marketing communication media on aspect of cognitive
Keyword: Bogor Agricultural University, marketing communication media, effectiveness, agrotourism

Judul: Karakteristik Anatomi Skelet Tubuh Buaya Senyulong (Tomistoma schlegelii)
Abstrak: Buaya senyulong (Tomistoma schlegelii) merupakan buaya besar yang rentan punah dan hanya dapat ditemukan di rawa dataran rendah, danau dan sungai di Sumatera bagian timur, Kalimantan dan Jawa Barat (Indonesia), Serawak, Semenanjung Malaysia (Malaysia) serta Brunei Darussalam. Tujuan dari penelitian ini adalah mempelajari karakteristik anatomi skelet tubuh buaya senyulong yang dikaitkan dengan fungsi dan perilakunya. Penelitian ini menggunakan satu set preparat skelet tubuh buaya senyulong. Parameter penelitian meliputi pengamatan bentuk bagian skelet yang khas, mengukur panjang dan lebar tulang, serta dibandingkan dengan skelet tubuh jenis buaya lain, biawak air (Varanus salvator) maupun literatur yang terkait dengan sistem skelet tubuh hewan. Karakteristik anatomi skelet tubuh buaya senyulong relatif mirip pada jenis buaya lain. Beberapa karakteristik yang ditemukan yaitu, proatlas pada os atlas, os axis hanya memiliki zygapophysis caudalis, bagian lateral dari ossa vertebrae cervicales yang dilengkapi dengan cervical ribs, memiliki jumlah costae sternalis yang banyak, rangkaian ossa gastralia pada abdomen, ossa vertebrae lumbales memiliki zygapophysis cranialis dengan sudut >90o dari sumbu tubuh. Selain itu, os vertebrae caudalis I memiliki caput cranial dan caudal, ossa vertebrae caudales memiliki processus transversus yang semakin memendek ke arah caudal. Di medioventral tulang ini ditemukan ossa chevron dengan hemal arch sampai menjelang akhir ossa vertebrae caudalis. Skelet tubuh buaya senyulong memiliki hubungan yang kokoh dan kompak untuk menunjang fleksibilitas tubuh untuk berjalan, berenang dan berburu mangsa
Keyword: anatomi, buaya senyulong, skelet tubuh