Judul: The Influence of Celebrity Endorser on Repurchase Intention of Decorative Cosmetic Products in Millennial Generation
Abstrak: Building repurchase intention is not as easy as imagined, especially for the critical millennial generation. This phenomenon challenges marketers to be more observant and creative in developing marketing communication strategies. Marketers are increasingly conducting brand campaigns in online and offline platforms, one of which is through advertising. The advertising strategy that is often used in moderrn marketing is celebrity endorsers. The information conveyed by celebrity endorsers will affect the relationship between whether or not the millennial generation likes brand evaluation or brand attitude and trust in brand or brand credibility. Cosmetics companies generally allocate a marketing budget of nearly 30% of production costs for celebrity endorsers. The amount of this cost requires cosmetic companies to optimize the selection of celebrity endorsers that are in accordance with brand representations so that it leads to an increase in purchase intention. On the other hand, there are several views stating that celebrity endorsers have an effect on the effectiveness of brand credibility, purchase intention and have a positive effect on brand attitude. However, there are still differences in views that show a negative effect on purchase intention and celebrity endorsers do not have a significant effect on buying intention, so it is necessary to further study the relationship between celebrity endosers. brand and purchase intention This study aims to 1) identify the characteristics of millennial generation consumers of decorative cosmetic products. 2) Analyze the factors that affect the repurchase intention of decorative cosmetic products for millennials. 3) Provides managerial implications for cosmetic companies related to the use of celebrity endorsers of cosmetic products in the millennial generation. This research was conducted with samples spread across Indonesia towards celebrity endorsers. The sampling technique used was purposive with the scope of respondents being millennial women aged 18-36 years who are Indonesian citizens and living in Indonesia, buying cosmetic products with the decorative makeup category by purchasing 200 respondents during the past year. The research approach used is a quantitative approach and the variables of this study were measured using a liker scale. The data analysis method used is the Structural Equation Model (SEM) to test the relationships between variables in a model, both between indicators and constructs, or relationships between constructs. Data were analyzed using descriptive analysis to find out and get a picture of the research being carried out with the support of relevant data
Keyword: Brand Attitude, Brand Credibility, Celebrity Endorser, Cosmetics, Millennial, Repurchase Intention

Judul: The Influence of Lifestyle, Attitude of Consumer, and Marketing Mix on Purchase Decision of Eco-Label Cosmetic Products in Indonesia and Malaysia.
Abstrak: The cosmetics industry has developed rapidly in both developing and developed countries. Cosmetic products in the Asian market are one of the fastest growing markets. The Asia Pacific market value has increased to more than USD 70 billion, which is the second highest market after the Western European market. The export value of cosmetic products in Indonesia reaches USD 516.99 million. While in Malaysia, the value is around USD 407 million for cosmetic products. The potential of this domestic market is due to the increasing number of young population (millennial generation) and the strengthening of society trend to use natural products which are eco-labeled. This study aimed to: (1) identify consumers characteristics of eco-label cosmetic products users in Indonesia and Malaysia; (2) analyze the relationship between the characteristics of eco-label cosmetic products users in Indonesia and Malaysia with their lifestyle; (3) analyze the lifestyle, consumer attitudes, and marketing mix influence on purchase decision for eco-label cosmetic products in Indonesia and Malaysia; and (4) analyze the most dominant factors that influence the purchase decision of ecolabel cosmetic products in Indonesia and Malaysia. This study design was survey methods. The study was conducted in Jakarta (Indonesia) and Kuala Lumpur (Malaysia) from May until July 2018. The number of respondents were 390 people. The sampling technique in this study was based on a non-probability sampling method which is convenience sampling. The data were analyzed using descriptive and inferential statistical analysis, Structural Equation Modeling (SEM), and with alternative method using Partial Least Square (PLS). The results showed that the characteristics of consumers in Indonesia and Malaysia were majority consisted of productive age adults and had enough income to buy eco-label cosmetic products. Based on inferential statistical analysis, there was relation between consumer characteristics and lifestyles. Based on VALS (Value and Lifestyle) analysis, consumer lifestyles in Indonesia were divided into five dimensions which are achievers, believers, experiencers, makers, and strivers. While, the consumer lifestyles in Malaysia were divided into six dimensions consisted of achievers, believers, fullfields, experiencers, makers, and strivers. Based on SEM-PLS analysis, it is found that lifestyle had a positive and significant influence on purchase decision in Indonesia and Malaysia. The consumer attitudes did not influence purchase decision in Indonesia. In opposite, in Malaysia the consumer attitudes variable had a significant influence on the purchase decision. In addition, the marketing mix had a significant effect on purchase decision in both Indonesia and Malaysia. The marketing mix was the dominant factor that influenced the purchase decision of eco-label cosmetic products.
Keyword: Consumer Attitude, Lifestyle, Marketing Mix, Purchase Decision, Structural Equation Modeling (SEM)

Judul: Rancang Bangun Mekanisme Penggetar Untuk Bajak Subsoil Getar Dengan Dua Bilah Bajak
Abstrak: Bajak subsoil merupakan alat pengolahan tanah pertama yang sering digunakan sebelum pembajakan dengan bajak singkal atau bajak piring untuk memecah lapisan keras di lapisan bawah. Alat ini biasanya digunakan pada tanah yang telah mengalamli pemadatan akibat lalu lintas traktor. Alat ini memiliki tahanan tarik yang tinggi dan biasa ditarik traktor empat roda
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