Judul: Consumer Preference Analysis of New Complementary Food Product Concept: An Exploratory Study
Abstrak: XYZ Fruit Puree is one of complementary food products developed by Company X. A marketing plan to expand the market of the product is considered by developing new product variants, namely XYZ Organic Fruit Puree. The plan is done by providing new price offers and changing the target market from upper Social Economic Status (SES) into middle to upper. This study aims to evaluate consumer’s acceptance, purchase intention, and preference toward XYZ Fruit Puree and XYZ Organic Fruit Puree product concepts. Non-parametric test of Wilcoxon signed-rank test and Mann-Whitney test is used for data analysis in this study to compare the preference of total samples and each sample groups (SES AB, SES C, users, and non-users). The result showed that XYZ Organic Fruit Puree concept were more preferred by SES AB, SES C, users, and non-users in aspects of overall liking, uniqueness, transactional intention, and preferential intention. However, if price is taken into consideration, transactional intention for XYZ Fruit Puree concept is significantly greater than the XYZ Organic Fruit Puree concept. The recommendations given were the price of XYZ Organic Fruit Puree can be adjusted to be more acceptable to consumers as well as increasing consumer trust in product safety.
Keyword: consumer preference, complementary food, new product concept, new product development, purchase intention

Judul: Segmen Pasar, Preferensi dan Persepsi Konsumen terhadap 4P‟s Sayuran Organik. Dibimbing
Abstrak: 'Go organic' program in 2010 had positive impact on the marketing activities of organic vegetables. A kind of organic agricultural products that increasing in demand is a source of vitamins, fiber, and also as long-term health investment. These awareness is also pushed by the education and income levels. As higher the public awareness of health gives motivation to farmers to provide this organic product that free from harmful chemicals. These products offered to the market with variety of different attributes with non-organic vegetables. Therefore it is necessary to study how the market segments and preferences are formed for the organic vegetable commodity. Through software of this study were analyzed using k-means cluster and conjoint analysis. The result shows a potential consumer is housewife with adult to old age that has levels of economic well-established. The most expected preference for consumers is the kind of d vegetables, it is leaves shape, the benefit is good for healthy life, and the attribute label for most consumer attention is the 'organic' word on the packaging. Then recommendations can be given based on the results of cluster and preferences in terms of the marketing mix are: 1) Adding variety of organic vegetables and assurance; 2) Readjusting pricing strategies; and 3) Maintain continous of products, and expanded to the traditional market.
Keyword: preference, segmentation, vegetables, organic

Judul: Theileriosis pada domba dan kambing akibat infeksi theileria ovis dan theileria hirci
Abstrak: Theileriosis adalah penyakit menular yang disebabkan Boleh protozoa dari genus Theileria dan ditularkan melalui vektor caplak. Theileria ovis dan Theileria hirci pernah dimasukkan dalam genus Gonderia sehingga penyakit yang disebabkan oleh penyakit ini mempunyai beberapa nama diantaranya Benign Ovine and Caprine Gonderiosis atau Benign Ovine and Caprine Theileriosis (disebabkan oleh infeksi Theile- ria ovis). Sedang yang disebabkan oleh infeksi Theileria hirci diberi nama Malignant Ovine and Caprine Gonderiosis Malignant Ovine and Caprine Theileriosis (Levine, 1961). Soulsby (1982) dan Jensen (1983), memasukkan Theileria hirci dan Theileria ovis dalam genus Theileria, famili Theileriidae, ordo Piroplasmida, subklas Piroplasmia dan dalam kelas Sporozoa. Menurut hasil pemeriksaan theileriosis pada domba dan kambing di Indonesia periode 1 April 1981 sampai 31 Maret 1982 di Propinsi Sumatera Barat di Daerah Tingkat II Pasaman Kecamatan Talamun ditemukan pada 2 ekor kambing kacang, Kecamatan Sungai Beremas ditemukan pada 3 ekor kambing kacang dan di Daerah Tingkat II Padang Pariaman, Kecamatan Pariaman ditemukan pada 1 ekor kambing kacang (Informasi Keswan, 1982). Daerah penyebaran Theileria ovis yang pernah dilapor- kan adalah Afrika Tengah, Afrika Barat, Afrika Timur, Afrika Selatan, Perancis, Jerman, Hongaria, Sardinia dan diduga India. Sedangkan penyebaran Theileria hirci meli- puti Afrika Utara, Eropa Selatan, Irak dan Turki. Bentuk Theileria ovis dan Theileria hirci pada domba dan kambing dalam eritrosit disebut piroplasma dan bentuk dalam limfosit disebut Koch bodies atau skizon. Bentuk dalam vektor caplak adalah zigot dan kinet. Di dalam eritrosit parasit ini mempunyai beberapa macam bentuk yaitu, bentuk bulat, oval, batang, bentuk buah pir atau koma dan bentuk seperti anaplasma. Bentuk dalam limfosit berupa skizon yang terdiri dari makroskizon dan mikroskizon. Penularan Theileria ovis dan Theileria hirci dari hewan satu ke hewan lain secara alam dilakukan oleh vektor caplak secara stage to stage. Vektor dari Theileria ovis adalah caplak dari genus Rhipicephalus, Dermacentor, Hae- mophysalis dan Ornithodorus. Sedangkan vektor dari Thei- leria hirci yaitu caplak dari genus Rhipicephalus dan di- duga Ornithodorus. Penularan secara buatan dapat dilakukan dengan cara mekanik (penyuntikan dengan aplikasi intravena, subkutan dan intraperitoneal)…dst
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