Judul: Analisis Strategi Pemasaran Kredit Usaha Mikro Berbasis Marketing 3.0 di Kantor Cabang Mikro Ciawi Bogor
Abstrak: KCM Ciawi is one of the banks that extending the credit for Micro Small and Medium Enterprises. To extend the bussiness credit KCM Ciawi required to appropriately and has a good quality. The purpose of this research are (1) identified the Internal and external environment in KCM Ciawi (2) Analyze the strengths, weaknesses, opportunity, and threats in the marketing of micro bussiness credit product based on Marketing 3.0 in KCM Ciawi (3) Prepare the right alternative of Marketing Strategy based on Marketing 3.0 for daily activity in KCM Ciawi Branch's marketing division. The result of this research based on AHP analysis obtained seven best alternative strategy, that are keep the interest rates to remain competitive because competition is getting tougher (0223), Doing good mapping area to get the debtor the right target (0170), Strengthening the team work to deal with the development of credit increased effort (0169), Improving the capability of personnel (0.160), related regulations tightening credit guarantees (0157), Reinforce regulation to reduce the occurrence of fraud (0077) and Conduct in-depth investigation to assess the character and the debtor's business (0044).
Keyword: Marketing 3.0, Marketing strategy, Business credit

Judul: Strategi Pemasaran Kredit Usaha Rakyat Kredit Modal Kerja (KUR – KMK) Pada PT Bank Rakyat Indonesia Cabang Bogor Pajajaran.
Abstrak: KUR is a non collateral financing wehere as government guarantees the 70 percent of the interest is not subsidized by the government. Kredit Usaha Rakyat (KUR) can be given for working capital and investment purposes. KUR Kredit Modal Kerja (KMK) is one of the products in the form of working capital loans provided by Bank BRI to the small and medium entreprises to develop their business become bigger again, both individual and group efforts. Bank BRI to finance focus only current assets and additions , in the form of accounts receivable and inventories . The purpose of the study is: to analyze internal and external factors affecting the KUR - KMK at Bank BRI Pajajaran Bogor branch and to recommend an appropriate marketing strategy as an option that can be recommended decision to the Bank BRI Bogor Pajajaran Branch. Sampling method was purposive sampling, the method of determination of the sample based on certain criteria. Giving the questionnaire given to the five respondents consisted of Branch Manager, Resident Audit, Credit Administration Supervisor, Accounts Officer, Credit Administration. The methods used in data processing are a matrix IFE , EFE matrix, SWOT matrix, and the method of AHP. Results horizontal processing element of strategy to the objectives of alternative strategies that affect maintain customer loyalty is the development of a market to boost the promotion of personal selling to increase the number of customers (0,319), the next alternative strategy is to simplify and speed up the disbursement process (0,14), providing specialized services to the customers (0,104), maximizing the extensive networks in order to increase the number of loan and deposit portfolio by way of partnership (0,101), maximizing customers needs (0,006) and tighten credit terms in order to avoid the risk of default (0,005).
Keyword: AHP, SWOT, KUR kredit modal kerja, marketing strategy

Judul: Tingkat Kelahiran Ikan Plati Sunset Xiphophorus maculatus (Günther, 1866) pada Beberapa Tingkat Suhu Air
Abstrak: Ikan plati merupakan ikan hias air tawar yang bereproduksi dengan cara melahirkan (viviparous) dalam beberapa waktu. Memproduksi ikan plati dalam skala besar ternyata dihadapkan pada kendala yang besar, yaitu belum ada teknologi kelahiran anak serentak dalam satu waktu. Hal ini berdampak pada umur anak ikan tidak seragam dan pola tanam produksi terganggu, sehingga berujung pada ketidakefisienan dalam produksi. Pada penelitian ini dilakukan upaya penyerentakkan proses kelahiran oleh induk plati melalui rangsangan eksternal berupa peningkatan suhu secara mendadak. Penelitian ini menggunakan rancangan faktorial dengan empat perlakuan sebanyak tiga ulangan. Perlakuan kenaikan suhu yang diberikan adalah 30-32°C selama 12 dan 24 jam. Hasil yang diperoleh perlakuan kenaikan suhu ke 30°C selama 12 jam perlakuan memberikan tingkat induk melahirkan tertinggi.
Keyword: Ikan hias, Kelahiran, Poecillidae, Suhu, Xiphophorus maculatus