Judul: The Effect of Perceived Product Quality and Price on Consumer Satisfaction towards Local Fashion Brand
Abstrak: Tren fesyen di Indonesia terus berkembang dengan pesat dalam beberapa tahun terakhir. Hal ini telah menciptakan lingkungan yang semakin kompetitif, sehingga merek global maupun lokal terus bersaing untuk memenuhi kebutuhan masyarakat. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi kualitas produk dan persepsi harga terhadap kepuasan konsumen produk fesyen lokal merek X. Desain penelitian ini adalah cross-sectional study dengan teknik purposive sampling. Pengumpulan data dilakukan secara offline dengan teknik accidental sampling menggunakan kuesioner kepada 182 responden. Data diolah dan dianalisis menggunakan Statistical Package for Social Science (SPSS) dan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil menunjukkan tidak terdapat hubungan antara karakteristik responden dengan persepsi kualitas produk, persepsi harga, dan kepuasan konsumen. Persepsi kualitas produk berpengaruh positif signifikan terhadap persepsi harga dan kepuasan konsumen. Persepsi harga juga ditemukan berpengaruh positif signifikan terhadap kepuasan konsumen., Fashion trends in Indonesia have continued to grow rapidly in recent years. This has created an increasingly competitive environment, where local and global brands compete to meet people's needs. This research aims to analyze the effect of perceived product quality and price perception on consumer satisfaction towards local fashion product from brand X. The research design is a cross-sectional study with a purposive sampling technique. Data collection was conducted offline using a questionnaire administered to 182 respondents via an accidental sampling technique. The collected data were processed and analyzed using the Statistical Package for Social Science (SPSS) and Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed no significant relationship between respondents' characteristics and perceived product quality, price perception, and consumer satisfaction. Then, perceived product quality has a significant positive effect on price perception and consumer satisfaction. Price perception also has a significant positive effect on consumer satisfaction.
Keyword: consumer satisfaction, local fashion, perceived product quality, price perception

Judul: The Effect of Perceived Price and Perceived Quality on Consumer Satisfaction of Brand A Local Cosmetic Products in Generation Z.
Abstrak: Meningkatnya tren berbelanja online perlu diiringi dengan perilaku konsumen yang cerdas saat membeli barang dan jasa dengan mempertimbangkan beberapa hal, dari segi kebutuhan, keinginan, dan yang dapat memberikan kepuasan. Penelitian ini bertujuan untuk menganalisis hubungan dan pengaruh persepsi harga dan persepsi kualitas terhadap kepuasan konsumen produk kosmetik lokal merek A pada generasi Z. Penelitian ini menggunakan menggunakan kuesioner online melalui google form dengan jumlah responden sebanyak 318 orang. Data yang diperoleh diolah menggunakan Microsoft Excel 2013, SPSS, dan LISREL. Hasil uji hubungan menunjukkan bahwa usia dan pendidikan terakhir berhubungan positif dan signifikan terhadap persepsi kualitas. Frekuensi pembelian produk kosmetik lokal merek A juga ditemukan berhubungan positif dan signifikan dengan persepsi harga, persepsi kualitas, dan kepuasan konsumen. Hasil uji pengaruh menunjukkan bahwa persepsi harga berpengaruh positif dan signifikan terhadap persepsi kualitas dan kepuasan konsumen. Persepsi kualitas juga berpengaruh positif dan signifikan terhadap kepuasan konsumen.
Keyword: consumer satisfaction, cosmetic product, generation Z, perceived price, perceived quality

Judul: Isolasi dan pemurnian bahan aktif dari mikroalga BTM 11 sebagai inhibitor RNA helikase virus hepatitis C
Abstrak: Hepatitis C virus is the cause of hepatitis C disease which has high virulence. Recent therapy using combination of ribavirin and alpha interferon has short efficiency < 80%. Thus, the discovery of new drug is needed. Antiviral drugs can be discovered through molecular target therapy by finding the inhibitor of RNA helicase that play role in viral replication. Inhibitor can be derived from chemical compound produced by microalgae. The aim of this research was to isolate the active compound from microalgae BTM 11 which had inhibitory activity against RNA helicase. Inhibitory activity was measured by releasing of phospate inorganic in colorimetric ATPase assay. Crude extract was fractionated using gel filtration chromatography with methanol in chloroform solvent. The result showed that Fraction 3 has the highest inhibitory activity which (81.205%). Phytochemical test of crude extract indicated positive flavonoids and coumarin. Thin layer chromatography (TLC) analysis with eluent chloroform: methanol gave 2 spots with Rf value of 0.8 and 0.37. Moreover, high performance liquid chromatography (HPLC) analysis showed absorption peak with the highest abundance at the retention time of 12.483 minute and 16.617 minute was 266 nm and 230 nm. According to these of phytochemical, TLC, and HPLC, inhibitor compound from BTM 11 belongs to flavonoids.
Keyword: