Judul: Strategi Pengembangan Usaha Tanaman Anggrek Vanda di Kelompok Tani Parakan Jaya Kota Tangerang Selatan
Abstrak: Orchid plant is one of the plants that has superiority of other types of flowers, such as it is has many variations and is widespread throughout the world. Production of orchids in Indonesia shows large numbers, which in 2012 contributed to the production of orchid fifth largest after chrysanthemum, tuberose, rose and jasmine. To that end, orchid commodity market can provide a bright prospect in the future. South Tangerang city is a center of orchid plant in Banten province, with one of the leading commodities in South Tangerang City is vanda orchids. The purpose of this study is to formulate alternative strategies based on the company's internal and external as well as establish the main strategies that had been applied by Parakan Jaya Farmer's Group. Based on the analysis of the matrix IE, Parakan Jaya Farmer's Group is in quadrant II, which suggests that Parakan Jaya Farmer's Group is well positioned and well grow. The SWOT analysis is done, resulting in seven alternative strategies that can be run by Farmers Group Parakan Jaya. QSPM analysis results indicate that the best strategy to be done by Parakan Jaya Farmer's Group is stepping up efforts for the promotion of business activities of Vanda orchids.
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Judul: Strategi bisnis tanaman anggrek (Kasus: Antika Anggrek, Taman Anggrek Ragunan, Jakarta Selatan)
Abstrak: Tanaman hias Indonesia memiliki peluang yang sangat baik di pasar internasional maupun pasar domestik. Salah satu komoditas tanaman hias yang mempunyai peluang untuk dikembangkan untuk pasar internasional maupun domestik adalah tanaman anggrek. Antika Anggrek merupakan salah satu perusahaan tanaman anggrek yang ada di Jakarta yang perlu merumuskan strategi bisnis guna memanfaatkan peluang tersebut sekaligus mengatasi permasalahan dalam penjualan produk yang cenderung berfluktuasi. Tujuan penelitian ini adalah identifikasi faktor internal dan eksternal, merumuskan strategi bisnis dan menghasilkan perumusan strategi bisnis perusahaan yang diprioritaskan. Alat analisis yang digunakan adalah Matriks IFE, Matriks EFE, dan Matriks IE, Matriks SWOT, dan Matriks QSP. Matriks IFE yang digunakan menunjukkan bahwa usaha ini memiliki kondisi internal rata-rata dan Matriks EFE menunjukkan hasil bahwa usaha ini memiliki posisi yang baik untuk merespon lingkungan eksternal. Analisis Matriks SWOT menghasilkan enam strategi alternatif dan prioritas strategi utama yang dihasilkan oleh Matriks QSP adalah meningkatkan kegiatan promosi perusahaan.
Keyword: business strategy, orchid, QSP matrix, SWOT matrix

Judul: Approximation of the Median of Poisson Distribution Using the Relation of Poisson-Gamma Distribution
Abstrak: A major drawback of median is that median cannot usually be defined in closed form, even in the cases where their distribution functions are known. This study gives an approximation of the closed form for the median of the Poisson distribution by using the relation of Poisson-Gamma distribution. The approximation uses elementary techniques based on the monotonicity of certain sequences involving tail probabilities of the Poisson distribution and the Central Limit Theorem. Furthermore, a closed form expression for the mean absolute deviation 􀜧|􀜰􀰒 􀵆 􀜯􀝁􀝀􁈺􀜰􀰒􁈻| is also studied. The median is relevant because of the fact that it minimizes the mean absolute deviation of a Poisson random variable (􀜰􀰒􁈻 by considering median as central tendency.
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