Judul: Marketing Strategy of Toy Products Made of Wooden Waste at PT Safira Tumbuh Berkembang
Abstrak: After year such a natural resources as wood becomes rare, so its use needs to be to the most efficient way, in line with it, wooden waste use becomes important. This condition occurs in West Java Province, so that wooden waste from sawing and furniture industries are used to the maximum way. One of the companies which processes and makes use of the wooden waste to be children toys of economical value in Bogor is PT Safira Tumbuh Berkembang (PT STB), established in 1993. The research objectives are (1) to identify factors that influence a consumer’s decision making process in purchasing a children toy made of wooden waste, and (2) to set a recommended marketing strategy to develop the business of toy products from wooden waste. The population In this research is students’ parents and teachers of 10 kindergartens in the City of Bogor. The sampling method is carried out with purposive sampling. From each kindergarten a sample of 6 respondents comprising 3 parents and 3 teachers is taken, in order to make the total number of respondents of regarding 60 people Thurstone analysis method. Based on the research result, it is known that the factors that influence a consumer’s decision making process in purchasing a children toy are brand, products variety, quality itself, educational element attractiveness, promotion, pricing, marketing location and the access to the location. Later on, based on Thurstone analysis on priority attribute, the following results are acquired in order from the most prioritized by the consumers: brand (0.62), pricing (0.56), new design (0.50), bright color attractiveness (0.29), quality/durability (0.26), educational element attractiveness (0.20), design variation (0.15), promotion (0.04) and the access to get the toy (0.00) From the above analysis, the marketing strategy to do are as follows: 1) to lower the price of 9.34% of the set price, 2) To improve a new design in accordance with educational content element and bright colors combination on the toy, 3) to maintain the quality in accordance with the market segment. 4) To develop promotion through direct interaction between sellers and the targets (personal selling) in a potential kindergarten as well as 5) To develop selling points through cooperation with children toy stores in malls/shopping centers.
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Judul: Strategi pemasaran mebel kayu (studi kasus di sentra industri-kecil pondok bambu, Jakarta Timur)
Abstrak: Mebel merupakan salah satu produk kayu untuk memenuhi keperluan masyarakat untuk perabot rumah tangga. Penggunaan produk kayu untuk mebel cenderung menurun karena adanya substitusi oleh bahan pengganti kayu, antara lain: plastik, rotan, bambu, kaca dan logam. Dalam menjalankan usahanya, kondisi industri kecil di Indonesia menghadapi persaingan yang berat. Untuk menghadapi berbagai tantangan tersebut, maka diperlukan strategi pemasaran yang baru melalui kajian strategi pemasaran industri kecil mebel kayu. Tujuan penelitian yaitu mengetahui faktor yang berpengaruh terhadap pemasaran produk mebel dan menyusun aternatif strategi pemasaran industri kecil mebel kayu.
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Judul: Pemurnian dan karakterisasi protein inhibitor RNA helikase virus hepatitis C
Abstrak: Hepatitis C virus (HCV) infection is the second most common chronic viral infection in the world with global prevalence. This infection is contribution to chronic hepatitis and liver cirrhosis, often leading to hepatocellular carcinoma. There is no effective drug and vaccine available against HCV. The current standard treatment, a combination of pegylated interferon-α with ribavirin, is limited by its suboptimal response rate in a significant patient population, side effects, and affordability. Therefore, development of effective drug is needed. One approach to find out the candidate of antiviral drug is to discover the inhibitor of enzyme that essential for virus replication, such as RNA helicase. Streptomyces chartreusis 5-095 produce the inhibitor of HCV RNA helicase. The aim of this study was to purify the protein inhibitor which has inhibition activity against ATPase activity of RNA helicase HCV from S. chartreusis 5-095. The supernatant of culture S. chartreusis 5-095 exhibited high inhibiton activity against ATPase activity of RNA helicase HCV (approximately 72%) at 10 days of incubation. The extracellular protein inhibitor was partially purified by procedures of precipitation with ammonium sulfate to 65% saturation and gel filtration (Sephadex G50) using methanol water solution (4:6) as an eluen. The purity of protein inhibitor was monitored by SDS PAGE. The protein inhibitor showed a relative molecular mass were estimated to be 14 kDa and increased the purity 23,08 fold than those of the crude protein. The specific activity and IC50 after purification were 13,1338 U/mg and 0,0767 mg/mL, respectively. The activity of purified protein inhibitor showed its stability over pH range from 5-8 and optimum at pH 7,4. The inhibition activity showed its stability up to 70% at temperature 100 oC. The purified protein inhibitor relatively stable its activity at storage in the range of -20 oC to room temperature for 35 days.
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