Judul: The Segmentation of Garuda Frequent Flyer
Abstrak: Airline loyalty program such as frequent flyer program, is a marketing strategy used by airline industries to maximize their profit and to satisfy their loyal customers. Garuda Frequent Flyer is a program presented by Garuda Indonesia as an appreciation to their loyal customers. The model is created to segment customers based on key airline industry drivers such as yield, frequency, product, distance and activity pattern. RFM analysis is used to score individuals based on Recency, Frequency and Monetary using Principal Component Analysis. This score is used to segment customers using k-means algorithm to interpret Garuda Frequent Flyer member purchasing behavior which is important for marketing strategy.
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Judul: Faktor yang Memengaruhi Kepuasan Pelanggan dan Hubungannya dengan Loyalitas Pelanggan pada PT Garuda Indonesia (Persero) Tbk (Studi Kasus pada Pelanggan di Kota Bogor)
Abstrak: Saat ini persaingan di industri maskapai penerbangan semakin ketat. Hal tersebut menuntut perusahaan untuk terus dapat memenuhi kebutuhan, keinginan dan harapan pelanggan yang berbeda-beda dan terus berubah agar pelanggan puas. Pelanggan yang merasa puas dengan jasa yang ditawarkan akan tercipta sikap loyal kepada perusahaan. Salah satu penyedia jasa maskapai penerbangan adalah PT Garuda Indonesia (Persero) Tbk. Tujuan penelitian adalah menganalisis pengaruh nilai pelanggan meliputi persepsi nilai, persepsi mutu dan harapan pelanggan terhadap kepuasan pelanggan dan menganalisis pengaruh kepuasan pelanggan terhadap loyalitas pelanggan pada maskapai penerbangan Garuda Indonesia. Analisis data yang digunakan adalah analisis deskriptif dan Structural Equation Modelling (SEM). Hasil analisis SEM dengan pendekatan PLS menunjukan bahwacustomer expectation sangat penting dalam memengaruhi perceived quality dan perceived value untuk menentukan kepuasan dan mewujudkan loyalitas pelanggan.
Keyword: Garuda Indonesia, kepuasan pelanggan, loyalitas pelanggan, Structural Equation Modelling (SEM)

Judul: Hybrid solar cells of ZnO nanoparticles/chlorophyll was modified metal ions (Zn2+ and Cu2+ )
Abstrak: Zinc Oxide (ZnO) is a n-type semiconductor with a wide the energy band (Band Gap) is 3.37 eV at room temperature and 3.34 eV at low temperature with a large exiton binding energy is 60 meV. ZnO has been synthesized by hydrothermal method, resulting in a decrease in particle size over the duration of the hydrothermal changes. Crystallographic structure of ZnO were characterized using XRD, has shown the characteristic pattern of a hexagonal wurtzite structure, the crystallite size increases to changes in particle size. Changes in particle size has also led to a change in the absorption peak of ZnO as has been demonstrated posted under test using the optical properties of UV-Vis spectrophotometer. Changes of this uptake has also led to changes in the energy band gap, which increases its band gap energy of the particle size. In electronic applications, especially in solar cells. Chlorophyll is considered less effective, because of their very nature are easily degraded as a result of several reactions which are acid, lighting and temperature. The results of the stability test using a halogen lamp 34 W/m2 for 5 hours, that the substitution of chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form more stable than natural chlorophyll. The characterization of the optical properties, the combination of ZnO / chlorophyll in the form of hybrid films has led to a shift in the absorption region of ZnO becomes more widely from the UV to Visible. ZnO/chlorophyll has absorption range of 350-515 nm, ZnO / Zn-feofitin 332-401 nm and 332-632 nm for Cu-feofitin. The combination of ZnO/chlorophyll and CuSCN as a solid electrolite in hybrid solar cell, a modified chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form a more stable I-V curve. It is characterized by its fill factor value greater than natural chlorophyll. Nevertheless, solar cells with natural chlorophyll has been able to produce higher efficiency values of chlorophyll were substituted.
Keyword: Hydrothermal, ZnO/Chlorophyll modified, Hybrid Solar Cell