Judul: Analisis Faktor Kepuasan Konsumen dalam Pembelian Online Maybelline Lash Sensational Sky High Waterproof Mascara
Abstrak: Banyaknya jenis dan jumlah maskara yang beredar tidak menggeser Maybelline sebagai top brand maskara di Indonesia. Akan tetapi, hal ini tidak membuatMaybelline lepas dari ulasan negatif yang diberikan konsumen dalam transaksi online pada aplikasi e-commerce Shopee. Penelitian ini bertujuan mengidentifikasi karakteristik konsumen, menganalisis tingkat kepuasan, dan pemberian rekomendasi perbaikan atribut. Penelitian ini menggunakan analisis Customer Satisfaction Index (CSI) dan Importance performance Analysis (IPA) dengan alat pengolahan data yaitu microsoft excel dan aplikasi SPSS. Survei penelitian disebar secara daring menggunakan Google form dengan jumlah responden 100 orang. Karakteristik responden dalam penelitian ini didominasi oleh mahasiswa dengan uang yang diterima berkisar pada rentang 1 juta rupiah sampai 3 juta rupiah dan mengeluarkan uang kurang dari 500 ribu rupiah untuk pembelian kosmetik. Berdasarkan hasil analisis CSI nilai kepuasan konsumen sebesar 87,59%. Berdasarkan analisis IPA customer service sigap membantu dalam permasalahan produk, customer service langsung memproses permasalahan, jaminan ketidaksesuaian jumlah barang dan permintaan maaf ketika ada kesalahan menjadi prioritas utama dalam memperbaiki kinerja atribut.
Keyword: CSI, IPA, kepuasan konsumen, maskara, Maybelline

Judul: Pengaruh Marketing Mix terhadap Kepuasan dan Loyalitas Konsumen pada Produk Lipstik Maybelline
Abstrak: Lipstik atau pewarna bibir merupakan salah satu bentuk kosmetik riasan (dekoratif) yang saat ini menjadi kebutuhan sekunder wanita. Salah satu merek lipstik yang saat ini banyak digemari di pasaran adalah Maybelline Superstay Matte Ink Lipstick. Akan tetapi, dalam jangka panjang ketertarikan konsumen terhadap suatu produk dapat menurun. Salah satu cara yang dapat dilakukan oleh produsen Maybelline adalah dengan melihat strategi pemasaran yang berpengaruh pada Maybelline Super Stay Matte Ink Lipstick. Strategi pemasaran yang umumnya digunakan adalah marketing mix. Penelitian ini bertujuan untuk menganalisis faktor marketing mix terhadap kepuasan dan loyalitas konsumen. Data yang digunakan dalam penelitian ini merupakan hasil survei melalui wawancara secara online yang tentunya ditargetkan kepada para responden wanita. Jumlah sampel yang didapatkan yaitu sejumlah 141 responden. Pengumpulan data dilakukan dengan pengisian kuesioner online oleh responden. Analisis statistik yang digunakan dalam penelitian ini adalah analisis deskriptif, uji reliabilitas, dan Structural Equation Modeling (SEM). Kepuasan konsumen secara signifikan dipengaruhi oleh faktor product value. Kepuasan konsumen juga berpengaruh secara signifikan terhadap loyalitas, yang menunjukkan bahwa semakin tinggi kepuasan konsumen, maka loyalitas konsumen juga cenderung meningkat., The Influence of Marketing Mix toward Satisfaction and Loyalty of Maybelline Lipstik. Supervised by BUDI SUHARJO and HADI SUMARNO. Lipstick or lip color is one form of cosmetic (decorative) makeup which is currently a secondary need for women. One of the most popular lipstick brands on the market is Maybelline Superstay Matte Ink Lipstick. However, in the long run, consumer interest in a product may decline. One of the ways that Maybelline producers can do is to look at the marketing strategies that have an effect on Maybelline Super Stay Matte Ink Lipstick. The marketing strategy that is generally used is the marketing mix. This study aims to analyze the marketing mix factors on customer satisfaction and loyalty. The data used in this study are the results of a survey through online interviews which are of course targeted at female respondents. The number of samples obtained is a total of 141 respondents. Data was collected by filling out online questionnaires by respondents. Statistical analysis used in this research is descriptive analysis, reliability test, and Structural Equation Modeling (SEM). Consumer satisfaction is significantly influenced by the price factor. Consumer satisfaction also has a significant effect on loyalty, which shows that the higher the customer satisfaction, the consumer loyalty also tends to increase.
Keyword: Satisfication, Loyality, Structural Equation Modeling

Judul: Biology and ecology of the buffalo fly, haematobia exigua de meijere (diptera:muscidae)
Abstrak: The life history of the buffalo fly was observed at room temperature of 27°-29.5°C and at a relative humidity of 48-68 percent. The eggs hatched after 17-22 hours, with an average of 18 hours. First instar larvae measured 1.25 + 0.16 mm long and 0.27 + 0.037 mm wide. reach the second larval stage. It took 6-12 hours to the second instar larvae measured 2.676 +0.187 mm long and 0.353 +0.028 mm wide. The second instar took about 12-24 hours to reach the third larval stage. The third instar measured 6.833 + 0.189 mm long and 0.919 + 0.051 mm wide. It took about 2-3 days for the third instar to become pupae. Duration of the pupal stage was about 5-7 days before the adults emerged. Under laboratory condition, the buffalo fly completed its life cycle in 9.5 to 10.5 days, whereas under field condition it took 9-14 days with an average of 10.5 days. The growth ratio which was based on the measurements of the cephalo-pharyngeal skeleton of each instar was 1.797. The preoviposition period was 8-12 days and mating usually occurred on the 6th or 7th day. The longevity of the male was 29 days, whereas it was 32 days in the female. The range of egg production under laboratory condition was between 20-139 per female fly. The belly and hind legs of the carabao were the most preferred habitat either during cloudy and cool dry or shiny and warm day. When the weather was clear and the carabao was in the shade, the flies tended to be more distributed particularly on the shoulder, dewlap, back and horns. The carabaos had relatively fewer Musca sp. and Stomoxys calcitrans than cattle; never the less carabaos had a higher infestation of buffalo fly than cattle. Oviposition occured either during the day or night but the buffalo flies were more active during the night than in the day time. The effect of various lengths of exposure time of manure in relation to the oviposition was profound. observed, the maximum number of the buffalo flies was occurred when the dung was exposed for 30 minutes. With increasing time of exposure the number and variety of insects also increase. It was evident that Sepsidae and psychodidae were the most dominant insects emerging from the dung. The number of buffalo flies also increased with increasing
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