Judul: Tingkat Adopsi Artikel Topik dan Efek Komunikasi Majalah Pertanian (Kasus Pembaca Majalah Trubus di Jakarta Selatan)
Abstrak: The mass media in developing countries has a large role to support development. Development will work faster if supported by mass media. The mass media creates awareness, provides informations, and direct informations for the purposes of educations and extensions. Besides the mass media can motivate and mobilize communities to participate in development. The mass media also contributed agricultural innovations diffuse to communities. According to the diffusion of innovations theory, communicator who obtains message to the mass media, likely to have stronger influence towards others. Diffusions is the process by which invention are disseminated by people who are member of social system. The purpose of this study is to determine the levels of adoption of articles Topic among the Trubus Magazine readers in South Jakarta, in order to know the effect of communication Trubus Magazine, understand the factors which affect the levels of adoption of innovation toward Trubus Magazine readers. The study was designed as a research survey that is descriptive correlational variables by observing the reading frequency, exposure, income levels, education, and adoption of articles Topic. Respondents of this study are readers of Trubus Magazine in South of Jakarta. Based on the data of Distribution Department Trubus Magazine, there are 308 readers in South Jakarta until February 2011. The samples of this study are 76 readers. The data was collected by questionnaires and interviews: (1) an overview the characteristic of respondents, (2) the exposure of Topic of Trubus Magazine, (3) communication effect associated of cognitive, affective effect, and behavioral effect (4) adoption of innovations levels. Data analysis and processing characteristic of the relationship using the Spearman correlation formula. The results showed that (1) the distribution of respondents according to observable characteristics seems to vary, (2) top tree commodities on 7 others which are prefered by respondents as a topic are fruit (18.4%), traditional medicines (15.7%), and plantation (14,7%). (3) in relation to cognitive effects, the knowledge respondents are increased. Likewise the affective, respondents are better, (4) The most widely adopted innovation by respondents is the biopori technology one of the methods applied in rain water harvesting, (5) There is relation between exposure and knowledge and attitudes.
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Judul: Analisis efektivitas komunikasi model prima tani sebagai diseminasi teknologi pertanian di Desa Citarik Kabupaten Karawang Jawa Barat
Abstrak: This research is aiming to know the analyze of Prima Tani model communication effectiveness as a agricultural technology disseminations in Citarik Village, Karawang Region, West Java Province. The analyze was formed to find out personal characteristics, community of farmer institutions, accessibility, essential and support factors in agricultural development, Prima Tani communication media, Prima Tani communication effectiveness in agricultural business (planting rice) development model. This research was designed as a correlated descriptive survey and using cluster random sampling method for 80 farmer respondents. The analyze of correlations were done by rank Spearman and chi-square. The results of research are: age, formal education, non-formal education, farming experience, average income, agricultural business status, land usage, interpersonal communication farming orientations, and farmer status that personal characteristics as an internal factors have a highly significant correlation with spread out technology and Prima Tani clinic in usefull of communication media. Spread out technology and Prima Tani clinic in usefull of communication media have a significant correlation with external factors. The usefull of communication media have a highly significant correlation with Prima Tani communication effectiveness in agricultural business development model, except affective. Internal factors have a significant correlation to Prima Tani communication effectiveness in agricultural business development model, except affective. External factors have a significant correlation to Prima Tani communication effectiveness in agricultural business model
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Judul: Karakteristik Anatomi Skelet Kepala Buaya senyulong (Tomistoma schlegelii).
Abstrak: Buaya sepit atau senyulong (Tomistoma schlegelii) merupakan jenis buaya asli Indonesia yang berhabitat di sungai-sungai Sumatera, Kalimantan, dan juga pedalaman Sulawesi. Salah satu ciri khas buaya senyulong adalah bentuk moncong yang runcing dan sempit, namun hingga saat ini informasi mengenai struktur skelet kepala buaya senyulong sangat terbatas. Penelitian ini bertujuan untuk mempelajari karakteristik anatomi skelet kepala buaya senyulong yang dikatikan dengan fungsi dan perilakunya. Penelitian dilakukan secara eksploratif dengan melakukan pengamatan, pencatatan, dan pengambilan gambar dari skelet kepala buaya senyulong. Skelet kepala berukuran panjang 70 cm, lebar 29 cm, dan tingggi 17 cm dengan permukaan kasar pada os nasale, os frontale, os maxilla, os mandibula, os lacrimale, os jugale. Jumlah gigi pada buaya ini sebanyak 78 buah, terdiri dari 4 buah gigi premaxila, 16 buah gigi maxila, dan 19 buah gigi mandibula. Pada regio orbitalis ditemukan dua pasang fenestrae temporales yang berkembang baik. Fenestra supratemporale merupakan lubang oval yang membentang di sepanjang os parietale. Fenestra infratemporale berbentuk segitiga dan dibatasi oleh os squamosum, os postorbitale, os jugulare, dan os quadratum. Os mandibula hewan ini mempunyai symphysis mandibularis yang panjang yaitu garis yang melintang di corpus mandibulae. Secara fungsional ukuran symphysis mandibularis berkaitan dengan adaptasi hewan terhadap diet makan.
Keyword: kepala, moncong, Tomistoma schlegelii