Judul: Faktor-faktor yang  Memengaruhi Keputusan Pembelian Kosmetik Halal oleh Generasi Milenial di  Jabodetabek
Abstrak: Penjualan produk kosmetik mengalami peningkatan sebesar 14,3% pada tahun 2022 dan Indonesia menempati peringkat kedua untuk kategori kosmetik halal. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi keputusan pembelian kosmetik halal oleh generasi milenial di Jabodetabek, dengan mengambil sampel sebanyak 100 responden. Metode yang digunakan dalam penelitian ini adalah analisis deskriptif dan regresi logistik. Hasil penelitian menunjukkan bahwa faktor yang berpeluang memengaruhi keputusan pembelian kosmetik halal oleh generasi milenial di Jabodetabek adalah variabel pendidikan, halal awareness, promosi, dan produk., Sales of cosmetic products increased by 14,3% in 2022 and Indonesia ranked second in the halal cosmetics category. This study aims to analyze the factors that influence the decision to purchase halal cosmetics by the millennial generation in Jabodetabek, by taking a sample of 100 respondents. The methods used in this study are descriptive analysis and logistic regression. The research results show that the factors that influence the decision to purchase halal cosmetics by the millennial generation in Jabodetabek are education, halal awareness, promotion and product variables.
Keyword: halal cosmetics, logistic regression, millennial generation, purchasing decision

Judul: Faktor-Faktor yang Memengaruhi Pengambilan Keputusan Pembelian Kosmetik Berlabel Halal MUI (Studi Kasus: Generasi Milenial Kota Jakarta Timur)
Abstrak: Generasi milenial adalah generasi yang berorientasi pada konsumsi, generasi cerdas, trendsetter, dan sadar akan merek. Salah satu produk yang dikonsumsi oleh generasi milenial adalah produk kosmetik. Konsumsi kosmetik halal global mengalami peningkatan yang signifikan yaitu naik sebesar 4.9 persen di tahun 2018 atau mencapai USD 64 miliar dimana Indonesia merupakan negara yang menempati posisi kedua sebagai konsumen kosmetik halal global dengan total belanja USD 4 miliar. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi generasi milenial dalam pengambilan keputusan pembelian kosmetik berlabel halal MUI. Penelitian dilakukan di Jakarta Timur dengan mengambil sampel sebanyak 100 responden. Metode yang digunakan dalam penelitian ini adalah analisis regresi logistik. Hasil penelitian menunjukkan bahwa pengetahuan halal, halal awareness, dan citra merek berpengaruh signifikan positif terhadap pengambilan keputusan pembelian kosmetik berlabel halal MUI yang dilakukan oleh generasi milenial Kota Jakarta Timur.
Keyword: generasi milenial, keputusan pembelian, kosmetik, label halal, analisis regresi logistik

Judul: Pemurnian dan karakterisasi protein inhibitor RNA helikase virus hepatitis C
Abstrak: Hepatitis C virus (HCV) infection is the second most common chronic viral infection in the world with global prevalence. This infection is contribution to chronic hepatitis and liver cirrhosis, often leading to hepatocellular carcinoma. There is no effective drug and vaccine available against HCV. The current standard treatment, a combination of pegylated interferon-α with ribavirin, is limited by its suboptimal response rate in a significant patient population, side effects, and affordability. Therefore, development of effective drug is needed. One approach to find out the candidate of antiviral drug is to discover the inhibitor of enzyme that essential for virus replication, such as RNA helicase. Streptomyces chartreusis 5-095 produce the inhibitor of HCV RNA helicase. The aim of this study was to purify the protein inhibitor which has inhibition activity against ATPase activity of RNA helicase HCV from S. chartreusis 5-095. The supernatant of culture S. chartreusis 5-095 exhibited high inhibiton activity against ATPase activity of RNA helicase HCV (approximately 72%) at 10 days of incubation. The extracellular protein inhibitor was partially purified by procedures of precipitation with ammonium sulfate to 65% saturation and gel filtration (Sephadex G50) using methanol water solution (4:6) as an eluen. The purity of protein inhibitor was monitored by SDS PAGE. The protein inhibitor showed a relative molecular mass were estimated to be 14 kDa and increased the purity 23,08 fold than those of the crude protein. The specific activity and IC50 after purification were 13,1338 U/mg and 0,0767 mg/mL, respectively. The activity of purified protein inhibitor showed its stability over pH range from 5-8 and optimum at pH 7,4. The inhibition activity showed its stability up to 70% at temperature 100 oC. The purified protein inhibitor relatively stable its activity at storage in the range of -20 oC to room temperature for 35 days.
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