Judul: Marketing Strategy of PT Bumindo Hasrat Pratama as a Provider of Company Licensing and Legality Management Services
Abstrak: PT Bumindo Hasrat Pratama merupakan perusahaan jasa kepengurusan perizinan dan legalitas perusahaan. Bumindo mengalami penurunan omzet akibat penerapan strategi pemasaran yang belum optimal. Penelitian ini bertujuan merumuskan dan menentukan prioritas alternatif strategi pemasaran. Metode penelitian terdiri dari analisis deskriptif dan analisis formulasi strategi menggunakan matriks Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal-External (IE), Strengths, Weaknesses, Opportunities, Threats (SWOT), dan Quantitative Strategic Planning Matrix (QSPM). Hasil penelitian menunjukkan bahwa Bumindo menerapkan strategi pemasaran word of mouth. Terdapat delapan faktor kekuatan dan tiga faktor kelemahan pada lingkungan internal, serta delapan faktor peluang dan empat faktor ancaman pada lingkungan eksternal. Diperoleh enam alternatif strategi pemasaran dengan tiga prioritas strategi yaitu kontrak kepengurusan jangka panjang dengan klien, perluasan jangkauan pasar dengan pemasaran digital, dan menambah layanan/jasa., PT Bumindo Hasrat Pratama is a licensing and corporate legality management services company. Bumindo has decreased turnover due to the implementation of marketing strategies that have not been optimal. This study aims to formulate and determine priorities alternative marketing strategies. The research method consists of descriptive analysis and strategy formulation analysis using the matrix of Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal-External (IE), Strengths, Weaknesses, Opportunities, Threats (SWOT), and Quantitative Strategic Planning Matrix (QSPM). The results obtained that Bumindo implement word of mouth marketing strategy. There are eight factors of strength and three factors of weakness in the internal environment, as well as eight factors of opportunity and four factors of threat in the external environment. Six alternative marketing strategies were obtained with three strategic priorities, namely long-term management contracts with clients, expanding market reach with digital marketing, and adding services/services.
Keyword: legality, licensing, marketing strategy, QSPM, SWOT

Judul: Marketing Strategy Optimization at MRMP (Modern Rice Milling Plant) Perum BULOG Kendal
Abstrak: Modern Rice Milling Plant (MRMP) dicirikan oleh modernitas yang tinggi yang memiliki efisiensi proses produksi tinggi, mutu produk baik, rendemen tinggi, dan efisiensi biaya produksi optimal untuk menghasilkan daya saing yang tinggi. Tingkat persaingan MRMP BULOG Kendal yang cukup tinggi menyebabkan MRMP BULOG Kendal harus memiliki strategi pemasaran yang tepat untuk mampu bersaing dengan para pesaingnya. Permasalahan yang dihadapi MRMP BULOG Kendal terkait persebaran pasar terjadi karena penjualannya biasanya didominasi oleh distributor besar terutama yang berada di kota-kota terdekat karena biaya transportasi. Sehingga masalah pendistribusian dapat diselesaikan dengan menentukan pangsa pasar yang dimiliki oleh MRMP BULOG Kendal. Tujuan penelitian ini adalah mengidentifikasi faktor-faktor internal dan eksternal yang mempengaruhi MRMP BULOG Kendal, merumuskan alternatif strategi pemasaran yang dapat diterapkan oleh MRMP BULOG Kendal, menentukan prioritas alternatif strategi pemasaran MRMP BULOG Kendal. Alat yang digunakan dalam penelitian ini adalah matriks IFE, matriks EFE, matriks SWOT, dan matriks QSPM. Hasil analisis menunjukkan bahwa MRMP BULOG Kendal memiliki tujuh kekuatan dan empat kelemahan serta enam peluang dan empat ancaman. Berdasarkan hasil analisis matriks SWOT menghasilkan enam alternatif strategi pemasaran dengan prioritas strategi yaitu melakukan kerjasama dengan pihak jasa antar agar mempermudah konsumen dalam pembelian., The Modern Rice Milling Plant (MRMP) is characterized by high modernity which has high production process efficiency, good product quality, high yields, and optimal production cost efficiency to produce high competitiveness. The level of competition for MRMP BULOG Kendal is quite high, causing the MRMP BULOG Kendal to have the right marketing strategy to be able to compete with its competitors. The problem faced by the MRMP BULOG Kendal related to market distribution occurs because the sales are usually played by large distributors, especially those in the nearest cities due to transportation costs. So that distribution problems can be solved by determining the market share owned by MRMP BULOG Kendal. The purpose of this study was to identify the internal and external factors that influence the MRMP BULOG Kendal, formulate alternative marketing strategies that can be implemented by the MRMP BULOG Kendal, determine the priority of alternative marketing strategies for the MRMP BULOG Kendal. The tools used in this study are the IFE matrix, EFE matrix, SWOT matrix, and QSPM matrix. The results of the analysis show that the MRMP BULOG Kendal has seven strengths and four weaknesses as well as six opportunities and four threats. Based on the results of the SWOT matrix analysis, it produces six alternative marketing strategies with strategic priorities, namely collaborating with delivery services to make it easier for consumers to purchase.
Keyword: Marketing mix, MRMP Kendal, market distribution, marketing strategy, SWOT, QSPM

Judul: Kepekaan kelinci (Oryetolagus cuniculus) terhadap infeksi Eimeria stiedae histopatologi dan gambaran darahnya
Abstrak: Penelitian ini dilakukan selama 4 bulan sejak 3 Maret 1989 sampai 14 Mei 1989 Penelitian Veteriner Bogor.
Keyword: Eimeria stiedae, kelinci, Oryetolagus cuniculus