Judul: Kajian Strategi Pemasaran Johor Tenggara Oil Palm Sdn Bhd Johor Bahru, Malaysia
Abstrak: Malaysia is the main producer of palm oil, with its market segment of 50 percent more than the world palm oil product. In 1994, Malaysian palm oil production was 7,220,717 tons, while the need for domestic consumption was relatively small, i.e. only 10 percent of the total production. It shows that the palm oil is an export commodity for Malaysia. As the export commodity, the demand for Malaysian palm oil is very dependable on the world market's demand. The demand for the world palm oil itself is influenced by some factors, such as the level of consumption, the price of subtitute product, the stock of the world vegetable oil, income per capita, etc. Due to such many factors which may influence the demand for palm oil, the efforts to keep and increase the world market segment are of importance. The strategy may be in the form of market expansion, or market penetration towards the existing market. As a matter of fact, it is expected that the domestic palm oil business can be developing and keep the position as the main producer of the world palm oil. ...
Keyword: Marketing strategy, palm oil

Judul: JTOP's Product Strategy In Facing the Global Market, Johore Tenggara Oil Palm Sdn. Bhd.
Abstrak: This internship aims at analizing the strategy for oil palm product regarding the choice of product and the formulation of marketing strategy for facing the global market at Johore Tenggara Oil Palm Sdn Bhd (JTOP) in Johor Bahru, Malaysia. The above objective can be attained by analyzing the products produced JTOP. From the analysis, it is resulted that the superior products are determined by the strategy and the implementation used by the company. Previously, in determining the strategy the analysis on the existing situation is carried out by SWOT analysis. This analysis aims at finding out the internal strengths and weaknesses, as well as the opportunities and external constraints of the company. To carry out the analysis, a case study method is applied. Primary data is obtained by direct interview with the JTOP's board of directors and staffs; while for secondary data, it is obtained from the Management's Report, Annual Report, Production Data, Sales Data, as well as from various other sources such as PORLA, KLCE and Broker. From the SWOT analysis, the result is that the facilities and plants owned by JTOP are very supportive for the development of oil palm business. The superiority owned by JTOP covers the land which is in accordance with the technical stand- ard, the cultivated plants using hybrid clone, a combination between Dura and Pisifera (DxP) known as Tenera, the plant's age have reached a good level of pro- duction which is also supported by the company's good financial condition. Where- as the weakness of the company during this time is in the company's focus on half- made product, i.e CPO and the marketing is still focused on the local area. The oil TSI palm business has a prospectful description regarding the increase in demand and consumption of palm oil in the world every year. While the threats are coming from the other world's vegetable oils/fats, particularly from ASA and other new pro- ducers From the calculation and the prediction on sales of JTOP products using a double exponential smoothing method, by the help of a Quantitative System's for Business computer program, CPO is a product predicted to decrease in its sales volume. In the decrease of volume, it is not too drastic, this is an indication of the company in developing a downstream product from the oil palm industry in order to be able to compete more freely (in the global market). For FFB, it is not the product to rely on (if it is seen from the sales prediction) regarding the brand new products from the estate and the unprocessed products. Because in the period of more or less eight hours, if it is not processed, the quality will decrease. While for the PK product the sales level in a particular limit will decrease. As a continuous processed product from PK to PKO and PKC, the phase of implementation is good. It can be seen from the prediction result, the sales volume from the two products will increase. But here the company is requested to be able to accelerate the development and research
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Judul: Psittacosis Sebagai Zoonosis Penting Yang Berasal Dari Burung
Abstrak: Psittacosis atau ornithosis adalah penyakit menular dari burung kepada manusia. Agens penyebab psittacosis termasuk ke dalam virus psittacosis-lymphogranuloma venereum group yang disebut Chlamydia psittaci. C. psittaci hanya dapat berkembang biak di dalam jaringan hidup tetapi peka terhadap antibiotik. Penyebaran penyakit ini sangat luas, terdapat hampir di seluruh dunia. Di Indonesia penyakit ini belum pernah di diagnosa, tetapi mengingat terdapat demikian banyaknya jenis burung maka diperkirakan psittacosis ini sudah ada. Kasus pada manusia pertamakali ditemukan oleh Ritter pada tahun 1879, di Eropa. Waktu itu dikenal sebagai pneumotyphus. Chlamydia psittaci tidak hanya sebagai penyebab infeksi pada burung, juga bisa menyebabkan infeksi pada mamalia diantaranya sapi, kerbau, kambing, domba, babi dan kucing. Pada kucing dikenal sebagai feline pneumonitis. Pada domba atau kambing mengakibatkan enzootic abortion. Pada burung, kalkun merupakan unggas paling rentan diikuti oleh burung psittacine dan burung lain di luar famili psittacidae. Virulensinyapun berbeda-beda. Yang berasal dari kalkun bervirulensi tinggi, sedangkan yang berasal dari burung merpati bisa bervirulensi tinggi bisa juga bervirulensi rendah. Penularan terjadi melalui kontak langsung maupun ti- dak langsung. Penularan melalui telur tidak terjadi. Umumnya penyakit ini memperlihatkan gejala klinis berupa deman, lesu, lemah, anorexia, kurus, diarrhea ber- warna kekuningan, discharge dari mata dan hidung, conjunc- tivitis. Gejala khas pada kalkun adalah istirahat dengan sternum sebagai dasarnya, karena adanya tekanan dari bagian perut yang sakit. Sedangkan pada manusia memperlihatkan adanya demam, kadang-kadang merasa dingin, lesu, sakit kepala yang hebat, sakit pada bagian belakang badan dan photophobia…dst
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