Judul: Kasus: Konsumen Remaja di Tiga One Stop Shopping Mall di Jakarta
Abstrak: Teenager is one of the most potential markets for producers. The consumptive lifestyle is one of the reasons. It’s all due to peer pressure among friends, unrealistic lifestyle, and also have a tendency to be wasteful in monetary usage. Through their lifestyle, teenager can show their characteristic and social class among their people. That is why producers are using this type of attribute between teenagers to be their market. The purpose of this research is to identify the characteristic of regular “shopping mall” lifestyle with teenager “shopping mall” lifestyle. These research using quantitative approach. This approach was done using a survey method. The technique to obtain a respond was done using purposive sampling with 40 people of responder. The data that I obtained was primary data and secondary data. Primary data were obtained using survey method, where secondary data were obtained from the data that was previously exist. Frequency table and cross tabulation were the technique to obtain the quantitative data. Shoppers are usually around 15-18 years old and also in high school. They go to average school and they usually spend their time hang-out in café, sightseeing, sports, and visiting their friend’s house. This teenager uses their own car to go to school, and their father’s job is an entrepreneur and their mother does not go to work or as a house wife. Shoppers’ family uses their money for recreation and education. This shopper uses cash as a payment. Shopper has a tendency to use electronic media as their primary media. Magazine is used as their written media and internet is used as the electronic media. According to the research, I can conclude there are three types of shoppers, which are real shoppers, socialize shoppers, and beginner shoppers. Shoppers are usually a high school or college student. The majority of these three types of shoppers are usually the same, which are go to cinema, eat and shopping. They commonly used two to three hour at mall with their friends because mall are comfortable and calming. Shoppers main concern are the price, model and the brand of the product. The difference between the three types of shoppers are beginner Socialize shoppers and shoppers ages are between 15 - 18 years old, while real shoppers ages between 19 to 22 years. Real shoppers and beginner shoppers usually are women and Socialize shoppers are men. The mass media are often used by real shoppers are print media, while the beginner shoppers and socialize shoppers more likely to use electronic media. Real shoppers spend more than one million rupiah, while socialize shoppers spend five hundred to one million dollars, and beginner shoppers spend their money under five hundred thousand rupiah. Real shoppers go to the mall in order to fill his spare time, while socialize shoppers tend to socialize with friends. Meanwhile beginner shoppers aim to buy their daily needs.
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Judul: Factor That Influence Impulse Buying in Generation Z (Shopee E-commerce Users)
Abstrak: Teknologi internet semakin berkembang pesat di seluruh dunia termasuk Indonesia. Dengan bertambahnya jumlah penduduk maka jumlah pengguna internet juga ikut meningkat. Saat ini masyarakat memiliki tren untuk melakukan belanja online akibat dari pesatnya perkembangan e-commerce di Indonesia. Konsumen yang melakukan pembelian produk yang dilakukan secara online sebagian besar mengalami impulse buying atau pembelian yang tidak direncanakan. Tujuan penelitian ini yaitu untuk menganalisis karakteristik konsumen dan faktor apa saja yang memengaruhi terjadinya impulse buying pada generasi Z pengguna e-commerce Shopee. Penelitian ini menggunakan data primer dan data sekunder. Data primer berasal dari kuisioner yang diisi oleh responden yang merupakan generasi Z pengguna e-commerce Shopee. Metode yang digunakan yaitu metode analisis deskriptif dan analisis model persamaan struktural dengan pendekatan partial least square (SEM-PLS). Hasil penelitian menunjukkan faktor emotion, hedonic shopping, dan time available memiliki pengaruh positif dan signifikan terhadap perilaku impulse buying generasi Z dengan faktor dominan yaitu faktor hedonic shopping yang memiliki nilai t statistik sebesar 3,629., Internet technology is overgrowing throughout the world, including in Indonesia. The number of internet users has also increased with the increase in population. Currently, people have a trend to do online shopping due to the rapid development of e-commerce in Indonesia. Consumers who make product purchases made online mainly experience impulse buying or unplanned purchases. The purpose of this study is to analyze the characteristics of consumers and what factors influence the occurrence of impulse buying in Generation Z of Shopee e-commerce users. This study uses primary data and secondary data. Primary data comes from questionnaires filled out by respondents who are Generation Z users of Shopee e-commerce. The method used is the descriptive analysis method and structural equation model analysis with a partial least squares approach (SEM-PLS). The results showed that emotion, hedonic shopping, and time available factors had a positive and significant influence on the impulse buying behaviour of Generation Z. The dominant factor was the hedonic shopping factor, which had a t-statistical value of 3,629.
Keyword: e-commerce, impulse buying, generation Z, Shopee

Judul: Infeksi Virus Parainfluenza Pada Anjing
Abstrak: Virus parainfluenza anjing termasuk famili Paramyxoviridae, berbentuk pleomorf dengan ukuran bervariasi (bergaris tengah antara 100-500 nm), berpembungkus peka ether, berisi genom RNA dan secara serologis mempunyai kesamaan dengan virus SV-5 kera; dikenak sebagai salah satu kausa penting dari sindrom "kennel cough". Infeksinya dapat mengenai anjing semua umur yang belum pernah terinfeksi atau mendapatkan vaksinasi mengakibatkan gejala klinis ringan yang terbatas pada traktus respirasi atu infeksi yang secara klinis tidak memperlihatkan gejala nyata. Gejala klinis yang nampak setelah masa inkubasi (1-5 hari) terlewati berupa batuk yang tidak berat selama beberapa hari, berbagai tingkat tonsilitis dan pharyngitis dan kadang-kadang ditemukan kenaikan temperatur rektal antara 1-2 derajat C dari temperatur normal rat-rata. Anjing terinfeksi mengandung virus pada traktus respirasi bagian atas dan bawah serta limfonoduli sampai hari ke 9 setelah infeksi. Penyebaran virus antar anjing terjadi secara aerogen.
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