Judul: Sponsorship Sebagai Strategi Promosi Teh Kemasan Pada Pt Sinar Sosro Jakarta
Abstrak: Persaingan pada media-media iklan semakin ketat karena setiap perljsahaan cenderung menggunakan media yang sama dalam mempromosikan produknya. Berbagai merek ditawarkan dari berbagai macam produk, termasuk teh kemasan. Hal ini menyebabkan perhatian konsumen menjadi terpecah karena disodori berbagai ikian dari berbagai merek teh Kernasan. sehingga keefektifan media-media tersebut menjadi berkurang mengingat biaya iklan yang dikeluarkan sang at besar. Kondisi di atas menuntut perusahaan untuk mencari alternatif media promosi lain yang lebih efektif dengan biaya yang lebih murah. Perusahaan dapat tetap mempertahankan promosi melalui media lini atas (above the line), tetapi dengan dukungan kuat dari media lini bawah (below the line). Perusahaan umumnya tidak mengiklankan produknya secara larus menerus pada media iklan unggulan. Hal ini disebabkan oleh anggaran iklan yang terbatas atau pertimbangan terhadap faktor-faktor lainnya. Oleh karena itu, promosi melalui media lini atas dan lini bawah harus terpadu. Hal ini ditujukan agar pada saat perusahaan tidak mengiklankan produknya pada media-media unggulan seperti televisi, radio atau media cetak, produk-produknya masih dapat ditemui pada kegiatan promosi melalui media lini bawah seperti sponsorship.
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Judul: Analisis strategi promosi teh botol sosro di PT Sinar Sosro Kantor Perwakilan Wilayah Banten
Abstrak: Industri minuman teh merupakan salah satu sub sektor industi pengolahan non migas yang sangat potensial untuk dikembangkan. Salah satu pelopor industri teh terbesar di Indonesia adalah PT Sinar Sosro dengan merek produknya ‘Teh Botol Sosro’. Dalam menjangkau konsumen Teh Botol Sosro secara nasional dengan membentuk Kantor Penjualan Wilayah (KPW). Salah satu kegiatan utama yang dilakukan setiap KPW adalah menangani kegiatan promosi media lini bawah (bellow the line). Kegiatan promosi media lini bawah setiap KPW berupa penyesuaian strategi promosi di masing-masing wilayah. Diantara KPW yang ada, KPW Banten telah mengalami penurunan Teh Botol Sosro hingga tahun 2009, tingkat pertumbuhan penjualan menurun sebesar -11,3 persen pada tahun 2008 dan -4,9 persen hingga Oktober 2009 dengan rata-rata penurunan 1000 krat perbulannya.
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Judul: Biology and ecology of the buffalo fly, haematobia exigua de meijere (diptera:muscidae)
Abstrak: The life history of the buffalo fly was observed at room temperature of 27°-29.5°C and at a relative humidity of 48-68 percent. The eggs hatched after 17-22 hours, with an average of 18 hours. First instar larvae measured 1.25 + 0.16 mm long and 0.27 + 0.037 mm wide. reach the second larval stage. It took 6-12 hours to the second instar larvae measured 2.676 +0.187 mm long and 0.353 +0.028 mm wide. The second instar took about 12-24 hours to reach the third larval stage. The third instar measured 6.833 + 0.189 mm long and 0.919 + 0.051 mm wide. It took about 2-3 days for the third instar to become pupae. Duration of the pupal stage was about 5-7 days before the adults emerged. Under laboratory condition, the buffalo fly completed its life cycle in 9.5 to 10.5 days, whereas under field condition it took 9-14 days with an average of 10.5 days. The growth ratio which was based on the measurements of the cephalo-pharyngeal skeleton of each instar was 1.797. The preoviposition period was 8-12 days and mating usually occurred on the 6th or 7th day. The longevity of the male was 29 days, whereas it was 32 days in the female. The range of egg production under laboratory condition was between 20-139 per female fly. The belly and hind legs of the carabao were the most preferred habitat either during cloudy and cool dry or shiny and warm day. When the weather was clear and the carabao was in the shade, the flies tended to be more distributed particularly on the shoulder, dewlap, back and horns. The carabaos had relatively fewer Musca sp. and Stomoxys calcitrans than cattle; never the less carabaos had a higher infestation of buffalo fly than cattle. Oviposition occured either during the day or night but the buffalo flies were more active during the night than in the day time. The effect of various lengths of exposure time of manure in relation to the oviposition was profound. observed, the maximum number of the buffalo flies was occurred when the dung was exposed for 30 minutes. With increasing time of exposure the number and variety of insects also increase. It was evident that Sepsidae and psychodidae were the most dominant insects emerging from the dung. The number of buffalo flies also increased with increasing
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