Judul: Efektivitas Bauran Promosi Produk Olahan Pertanian Lapis Nangka Rafita’s Cake Bogor
Abstrak: Promotion mix is the way that companies use to inform the product so that it can affect the purchase. The purpose of this study was to analyze the effectiveness of the promotional mix products Lapis Nangka Rafita's Cake Bogor through direct marketing, personal selling, and word of mouth seen from the dimensions of empathy (empathy), persuasion (persuation), impact (impact), and communication (communication ). Research using survey methods supported by quantitative and qualitative data. The results showed that direct marketing, personal selling, and word of mouth marketing is effective in stimulating to like, interest, the impact of the message, and how communication is conveyed through the promotion mix. In addition, the relationship between the effectiveness of the promotion mix with consumer characteristics.
Keyword: Bogor Agricultural University, effectiveness, promotion mix, direct marketing, personal selling, word of mouth

Judul: Efektivitas Komunikasi Pemasaran pada Produk Olahan Pertanian Lapis Bogor Sangkuriang
Abstrak: Marketing communication is an attempt to convey the message to the public, especially to the targeted consumers, the existence of the product in the market. This study aims to describe the implementation of marketing communications, to analyze the relationship between the characteristics of the visitors to the visitor of the implementation of marketing communications, to analyze the relationship between the assessment of the effectiveness of the implementation of marketing communications marketing communications, and relationship between the characteristics of the visitors to the effectiveness of marketing communications. The quantitative method used in this research is accidental sampling, which supported by qualitative approach. The results of this study addressed the relationship between characteristics of the visitors to the visitor assessment of the implementation of marketing communication is significant in some variables. The relationship between the assessment of the effectiveness of the implementation of marketing communications marketing communications and relationships between the characteristics of the visitors to the effectiveness of marketing are significant in some variables.
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Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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