Judul: Motivasi, sikap, dan perilaku membaca ebook mahasiswa program S1 IPB
Abstrak: This study aimed to analyze the motivation, attitude, and reading behavior of electronic-book (ebook) among undergraduate students at Bogor Agricultural University. This research involved 100 undergraduate students from each faculty who were selected conveniencely. Data was collected through the questionaire. The result showed that the samples have a high level of motivation to use ebook and agree use ebook because attributes of price, gateway to access, type of book, content, and simpleness. Samples have a positive attitude toward attributes of ebook. The frequency of reading samples is once a week with duration of reading is 1-2 hours. The result showed there is a positive significant correlation between age and length of study within motivation and attitude, as well as motivation and frequency. On the other side, the negative correlation between Grade Point Average and attitude toward an ebook. Moreover, there is a positive and very significant correlation between motivation and attitude toward duration of reading an ebook.
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Judul: Pengaruh Motivasi dan Perilaku Pembaca Terhadap Keputusan Dosen IPB Dalam Membaca Media Online
Abstrak: Saat ini industri media cetak mengalami masalah serius. Perkembangan teknologi di bidang komunikasi dan informasi telah menyebabkan media online tumbuh dengan cepat menggantikan fungsi media cetak. Pertumbuhan media online mendorong industri media cetak mengubah produk mereka menjadi versi online, bahkan beberapa perusahaan berhenti cetak dan tidak berproduksi lagi. Penelitian ini bertujuan (1) menganalisis pengaruh motivasi pembaca terhadap keputusan membaca media online (2) menganalisis pengaruh motivasi pembaca terhadap perilaku membaca media cetak (3) menganalisis pengaruh motivasi pembaca terhadap perilaku membaca media online (4) menganalisis pengaruh perilaku membaca media cetak terhadap keputusan membaca media online (5) menganalisis pengaruh perilaku membaca media online terhadap keputusan membaca media online. Penelitian ini dilakukan di Institut Pertanian Bogor terhadap 92 dosen IPB sebagai responden penelitian. Teknik proportional stratified random sampling digunakan dalam penelitian ini. Structural Equation Model (SEM) berbasis Smart PLS versi 2.0 dengan 4 variabel laten yang terdiri dari motivasi pembaca, perilaku membaca media cetak, perilaku membaca media online dan keputusan membaca media online digunakan dalam penelitian ini untuk menganalisis data. Hasil penelitian menunjukkan bahwa (1) motivasi pembaca mempunyai pengaruh signifikan terhadap keputusan membaca media online (2) motivasi pembaca mempunyai pengaruh signifikan terhadap perilaku membaca media cetak (3) motivasi pembaca mempunyai pengaruh signifikan terhadap perilaku membaca media online (4) perilaku membaca media cetak tidak mempunyai pengaruh terhadap keputusan membaca media online (5) perilaku membaca media online tidak mempunyai pengaruh terhadap keputusan membaca media online.
Keyword: motivasi, perilaku pembaca, media cetak, media online, SEM

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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