Judul: Respon Mahasiswa terhadap Strategi Marketing Public Relations “Grup Orang Tua” dalam Pemasaran Produk Wafer Tango
Abstrak: SISKA TRIANA. I34061111. Students’ Responses to “Orang Tua Group” Marketing Public Relations’ Strategy in Tango Wafer’s Marketing. Under YATRI INDAH KUSUMASTUTI’s guidance. As a part of a company, Public Relations (PR) also develop continously. Nowadays, PR take part in marketing and company’s effort. The most media used are television and advertising because of its viewers. Orang Tua Group is a holding company in Indonesia seen from its product visibility. One of its is Tango Wafer. It succeeded to get position as market leader in wafer share flat, but not in a market share industry. Quantitative and qualitative research used to get the industry result. Quantitative data collected by interviewing people with questionnaires. The respondents are the known-able marketing students to give their evaluation about Tango Wafer. Whereeas, qualitative data collected by interviewing one of Orang Tua Group’s staff which involve in the marketing. All the data processed to expand the wafer marketing. PR’s marketing strategy seen from consumers’ rate to the advertising. It possitively affect the wafer visibility and consumer’s enjoyment. So, it will be able to reach market share industry and even as a market leader. Keywords: Students’ Responses, Marketing PR’s Strategy, Public Relations, Orang Tua Group, Tango Wafer.
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Judul: Analisis Sikap Konsumen dan Strategi Pemasaran Madu Pada Perusahaan Mutiara Tugu Ibu Cimanggis dan Cibubur
Abstrak: Now, honey has a good prospect. It could be seen that so many variance of honey brand in the market. The aims of this research were: 1) identify the characteristic of honey consumers in MTI factory and to know the scoring of the attitude toward attributes product of MTI factory, 2) to identify internal and external environmental factor which effect marketing product of MTI factory and 3) to formulate alternative marketing strategies for MTI factory. This research was held on November 1 until December 31, 2007. The data consisted of primary and secondary data. The analyze data consisted of decision buyers process, the Fishbein attitude honey of consumers attributes, Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrix, SWOT matrix, and QSP matrix. The result of this research were: 1) the dominant consumers interview were male between 17-34 years old, majority of consumers were private employee, live in Depok area, have medium income category and the scoring of the attitude toward attributes show score 9,401 means that the score was good, 2) the total IFE matrix score was 2,560 and EFE matrix score was 2,196. The results of IFE and EFE can be make SWOT matrix to formulate marketing strategis. From SWOT matrix there were six alternatives strategy to develop this factory. Based on Calculation of QSP matrix, strategies that can be implied were to increased the promotion, served consumers development, product development, increased of the quality and quantity product, promote public awareness of the benefit honey consumption and improved management quality.
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Judul: Babesiosis pada kambing dan domba
Abstrak: Babesiosis adalah penyakit hewan menular yang tidak ditularkan secara kontak yang dapat bersifat akut atau kronis (menahun) dan disebabkan oleh parasit protozoa yang menyerang dan merusak sel darah merah yang termasuk dalam genus Babesia. Penyebab babesiosis pada kambing dan domba adalah Babesia motasi, Babesia ovis, Babesia foliata dan Babesia taylori. Tetapi Richardson dan Kendall (1957, dalam Le vine, 1961) menganggap bahwa B. foliata adalah sinonim dari B. ovis. Serangan parasit Babesia tersebut biasanya menyebabkan kerusakan eritrosit yang hebat sehingga hewan menderita anemia yang dapat mengakibatkan kematian hewan bila tidak segera mendapat pengobatan. Dalam mendiagnosa penyakit ini sebaiknya dilakukan sedini mungkin dengan cara mengetahui sejarah, gejala klinik dan dengan memeriksa infestasi caplak serta melakukan preparat ulas darah. Berdasarkan pengetahuan tentang morfologi dari masing-masing jenis Babesia pada kambing dan domba, dapatlah ditentukan diagnosa jenis (spesies)nya. Pemeriksaan secara serologis dapat dilakukan untuk lebih meyakinkan diagnosa. Selain dengan cara pengobatan pada hewan-hewan sakit penanggulangan babesiosis dapat pula dilakukan dengan cara memberikan preimunisasi pada hewan-hewan yang peka terhadap babesiosis serta mengadakan pemberantasan jenis caplak yang bertindak sebagai vektor dari parasit ini.' Mengkarantinakan hewan-hewan yang akan dimasukkan ke In donesia dapat pula dilakukan dalam penolakan dan pence gahan penyakit ini.
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