Judul: Digital Marketing Strategy for Time Roastery
Abstrak: Konsumsi kopi di Indonesia terus meningkat di Indonesia, hal ini ditunjukkan dengan semakin banyaknya kedai kopi di Indonesia. Konsumsi kopi meningkat menyebabkan permintaan terhadap biji kopi juga meningkat. Time Roastery adalah usaha penyedia biji kopi sangrai yang merupakan bahan baku kedai kopi. Peningkatan permintaan biji kopi tidak hanya datang dari kedai kopi, tapi juga konsumen akhir. Hal ini disebabkan karena adanya perubahan perilaku konsumen pasca pandemi covid-19. Tujuan penelitian ini adalah mengidentifikasi faktor-faktor internal dan eksternal Time Roastery dan merumuskan strategi alternatif pemasaran digital. Penelitian ini menggunakan metode analisis deskriptif dengan pendekatan kualitatif untuk menganalisis faktor-faktor internal dan eksteral pemasaran Time Roastery dan menggunakan alat analisis SWOT untuk merumuskan alternatif strategi pemasaran digital. Alternatif pemasaran digital untuk Time Roastery adalah ikut berpartisipasi pada promosi e-commerce, edukasi konsumen mengenai kualitas produk dan product value, pengoptimalan penggunaan media sosial sebagai media pemasaran dan melakukan pembenahan tampilan produk pada marketplace., Coffee consumption in Indonesia continues to increase in Indonesia, this is indicated by the increasing number of coffee shops in Indonesia. Increased coffee consumption leads to increased demand for coffee beans. Time Roastery is a business that provides roasted coffee beans as raw materials for coffee shops. The increase in demand for coffee beans does not only come from coffee shops, but also end consumers. This is due to changes in consumer behavior after the co-19 pandemic. The purpose of this research is to identify Time Roastery's internal and external factors and formulate alternative digital marketing strategies. This research uses a descriptive analysis method with a qualitative approach to analyze Time Roastery's internal and external marketing factors and uses a SWOT analysis tool to formulate alternative digital marketing strategies. Digital marketing alternatives for Time Roastery are participating in e-commerce promotions, educating consumers about product quality and product value, optimizing the use of social media as marketing media and improving product display in the marketplace.
Keyword: matriks SWOT, Pemasaran digital, strategi pemasaran

Judul: Marketing Strategy of Coffee Bar & Resto MBM
Abstrak: Perkembangan industri kedai kopi di Indonesia didukung dengan adanya produksi dan konsumsi kopi yang cenderung mengalami kenaikan dan berkembangnya gaya hidup minum kopi di kedai kopi. Namun, Pandemi Covid-19 menyebabkan perlambatan di industri kedai kopi. Salah satunya yang mengalami perlambatan bisnis tersebut yaitu Coffee Bar & Resto MBM di Kabupaten Bogor. Tujuan dari penelitian ini adalah untuk mengindentifikasi faktor lingkungan internal dan eksternal, merumuskan strategi pemasaran serta menentukan prioritas strategi pemasaran yang tepat bagi Coffee Bar & Resto untuk meningkatkan kinerja dan beradaptasi pasca pandemi. Metode yang digunakan dalam penelitian ini yaitu analisis deskriptif dan tiga tahap perumusan strategi yang terdiri dari tahap masukan, tahap pencocokan dan tahap keputusan. alat analisis yang digunakan yaitu matriks IFE, matriks EFE, matriks IE, matriks SWOT dan matriks QSP. Hasil penelitian menunjukan bahwa Coffee Bar & Resto MBM berada di posisi tumbuh dan berkembang. Sedangkan, prioritas strategi yang yang dihasilkan yaitu membangun promosi secara online dan offline untuk meningkatkan brand awareness dan pendapatan., The development of the coffee shop industry in Indonesia is supported by the production and consumption of coffee which tends to increase and the development of a coffee-drinking lifestyle in coffee shops. However, the Covid-19 pandemic caused a slowdown in the coffee shop industry. One of them experiencing the slowdown in business is the MBM Coffee Bar & Resto in Bogor Regency. The purpose of this study is to identify internal and external environmental factors, formulate marketing strategies and determine the right marketing strategy priorities for Coffee Bar & Resto to improve performance and adapt in the post-pandemic era. The method used in this research is descriptive analysis and three stages of strategy formulation consisting of the input stage, the matching stage, and the decision stage. The analytical tools used are IFE matrix, EFE matrix, IE matrix, SWOT matrix and QSP matrix. The results showed that MBM Coffee Bar & Resto can grow and develop. Meanwhile, the priority of the resulting strategy is to build online and offline to increase brand awareness and revenue.
Keyword: kedai kopi, pemasaran, QSP, strategi, SWOT

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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