Judul: Pengaruh Bauran Komunikasi Pemasaran terhadap Ekuitas Merek Lapis Bogor Sangkuriang.
Abstrak: Ekuitas merek adalah persepsi konsumen terhadap merek tertentu. Suatu perusahaan membutuhkan ekuitas merek yang baik agar mampu bertahan dalam persaingan pasar. Bauran komunikasi pemasaran berperan dalam pembentukan ekuitas merek tersebut. Tujuan dari tulisan ini adalah untuk mengidentifikasi faktor-faktor yang mempengaruhi ekuitas merek, dan menganalisis pengaruh bauran komunikasi pemasaran yang dijalankan terhadap ekuitas merek pangan olahan pertanian. Penelitian ini dilaksanakan dengan menggunakan pendekatan kuantitatif yang didukung oleh data kualitatif. Metode penarikan sampel yang digunakan adalah metode Systematic Random Sampling. Unit analisis dalam penelitian ini adalah individu yang merupakan konsumen Lapis Bogor Sangkuriang.
Keyword: ekuitas merek, komunikasi, pangan pertanian

Judul: Efektivitas Komunikasi Pemasaran pada Produk Olahan Pertanian Lapis Bogor Sangkuriang
Abstrak: Marketing communication is an attempt to convey the message to the public, especially to the targeted consumers, the existence of the product in the market. This study aims to describe the implementation of marketing communications, to analyze the relationship between the characteristics of the visitors to the visitor of the implementation of marketing communications, to analyze the relationship between the assessment of the effectiveness of the implementation of marketing communications marketing communications, and relationship between the characteristics of the visitors to the effectiveness of marketing communications. The quantitative method used in this research is accidental sampling, which supported by qualitative approach. The results of this study addressed the relationship between characteristics of the visitors to the visitor assessment of the implementation of marketing communication is significant in some variables. The relationship between the assessment of the effectiveness of the implementation of marketing communications marketing communications and relationships between the characteristics of the visitors to the effectiveness of marketing are significant in some variables.
Keyword: 

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
Keyword: