Judul: Analisis Pengaruh Entrepreneurial Marketing dan Kebijakan Pemerintah terhadap Daya Saing Industri Alas Kaki di Bogor
Abstrak: Entrepreneurial marketing is the suitable approach in terms of resource constraints and problems that exist in small and medium enterprises (SMEs). Footwear industry is a sector of Small and Medium Enterprises (SMEs) that is supported by the government of Bogor. Problems of development of footwear industry are divided into two main factors: the competence of SMEs and local government policy. Based on these problems, this study aims to (1) Identify the characteristics of entrepreneurs, business characteristics and linkages both of them, (2) Identify and analyze the ability of entrepreneurial marketing, implementation of government policies and the ability of the competitiveness of small industrial footwear in Bogor, and (3) Identify and analyze the influence of entrepreneurial marketing and government policies on the competitiveness of the footwear industry in Bogor. Sample selection is done by purposive cluster sampling method. The samples in this study were 100 small business owners. This study employs three data analysis: descriptive analysis, index transformation analysis, and analysis of structural equation modeling (SEM) with partial least squares (PLS). Characteristics of footwear SME owners in Bogor is included the low-educated group. However, they have excellent expertise in the producing of footwear. Characteristics of footwear enterprises in Bogor, is categorized as the long standing and major businesses. Based on the analysis of SEM with PLS approach, it is known that the entrepreneurial marketing variables have a positive impact on the competitiveness of small industrial footwear in Bogor, while the government policies variables have an indirect effect on competitiveness through entrepreneurial marketing variables.
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Judul: Pengaruh Entrepreneurial Marketing dan Internet Marketing terhadap Keberhasilan Usaha Alas Kaki di Bandung
Abstrak: Pemasaran wirausaha merupakan pendekatan yang sesuai dengan usaha kecil dan menengah yang memiliki kendala sumber daya. Praktik entrepreneurial marketing mampu mendorong pelaku usaha untuk mencapai keberhasilan usaha. Kemunculan internet sebagai saluran pemasaran baru memberikan pilihan kepada pelaku usaha dalam melakukan pemasaran. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh entrepreneurial marketing dan internet marketing terhadap keberhasilan usaha UKM alas kaki di Bandung. Penelitian ini dilakukan dengan menyebar kuesioner kepada 85 pelaku UKM. Penelitian ini menggunakan analisis transformasi indeks dan Structural Equation Modelling (SEM) dengan pendekatan Partial Least Square (PLS) untuk menganalisis data. Hasil penelitian menunjukkan bahwa karakteristik pelaku usaha alas kaki di Bandung secara umum termasuk pada kelompok dengan tingkat pendidikan yang rendah. Namun demikian, para pelaku usaha memiliki keahlian yang sangat baik dalam memproduksi alas kaki. Karakteristik usaha alas kaki di daerah Bandung merupakan usaha yang telah lama berdiri, usaha pokok yang menjadi sumber pendapatan keluarga yang mampu memenuhi kebutuhan keluarga pelaku usaha, dan melakukan produksi secara manual. Berdasarkan analisis SEM dengan pendekatan PLS, diketahui bahwa variabel laten entrepreneurial marketing berpengaruh positif secara langsung terhadap variabel laten internet marketing dan keberhasilan usaha. Variabel internet marketing tidak memiliki pengaruh signifikan secara langsung terhadap laten keberhasilan usaha. Hal tersebut mengindikasikan bahwa belum terdapat pengaruh tidak langsung entrepreneurial marketing terhadap keberhasilan usaha melalui internet marketing pada UKM alas kaki di Bandung.
Keyword: entrepreneurial marketing, internet marketing, keberhasilan usaha, partial least squares (PLS), usaha kecil dan menengah (UKM)

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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