Judul: Kajian Sikap konsumen Terhadap Atribut Bayclin Untuk Menentukan Strategi Bauran Pemasaran (Studi Kasus di Kota.Bogor)
Abstrak: Consumer attitude was very important for marketer as it influencial for the consumer acceptance towards a product. Bayclin was a market leader known as bleacher and stain remover brand. Its f1uctuative existency in the market that signed by its absence during 2000 and the 2001 relaunching with its desinfectant properties was assumed to be changing the consumer attitude towards Bayclin due to consumer confusion on the bayclin's originality status pre and post relaunching 2001. Therefore, the study of consumer attitude post relaunching 2001 towards 8aycHn's attributes need to be conducted to find out consumer over all attitude towards Bayclin® and the marketing mix strategy to increase the consumer attitude.
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Judul: Kajian sikap konsumen terhadap atribut bayclin untuk menentukan strategi bauran pemasaran
Abstrak: Consumer attitude was measured by using Fishbein Model by having the identified salient attributes such as Price, Whitening effectiveness, Stain removing effectiveness, Disinfectant effectiveness, Smell/odour, availability, Health Consciousness, Brand, Packaging, Advertisement, Manufacturer. Attitude score for each attribute were as follow Availability (+0.94), Effectiveness as stain remover (+0.741), Whitening effectiveness (+0.65), manufacturer (+0.52), Brand (+0.465), Packaging (+0.28). Advertisement (+0.26). Disinfectant effectiveness (+0.036), Price (+0.03), safety for human's health (-0.21) and Smell (-0.22). The negative score showed that the attribute was unfavorably accepted by consumer, meanwhile the positive score showed that the attribute was favorably accepted by consumer. The Ao score above influenced the determination of the improvement priority of Bayclin's salient attributes that need for the company to be awared of. The priority could be determined based of the difference between Ao and Ao max. As bigger as the difference score, it is more critical the attribute was for an improvement priority by the company. The priority of critical attributes were safety for human's health (+2.409), smell (+1.980), disinfectant function (1.744), stain remover function (1.439) and whitening function (1.197). The Ac score showed the low involvement level of consumer towards Bayclin. Therefore, the proposed marketing mix strategy was directed to increase the level of consumer involvement. The result of data processing using Team expert choice 9.5 software was strategic marketing mix which are (1) product function, brand, product quality, smell and product safety to human's health (2) advertisement, product demonstration, pay listing fees, booklet distribution, store excitements, publication and consumer relationship (3) traditional outlet, modern outlet and wholesaler (4) packaging and (5) price leadership.
Keyword: Consumer attitude, Stain removing effectiveness, Disinfectant effectiveness

Judul: Pola reproduksi harimau ( Panthera tigris Linnaeus, 1758 )
Abstrak: nilik Tujuan penulisan skripsi ini adalah untuk mengetahui pola reproduksi harimau dengan tujuan menjaga hewan ini dari kepunahan sehingga tetap lestari. Di dunia terdapat delapan sub spesies harimau dan tiga diantaranya terdapat di Indonesia yaitu: - Harimau Sumatera (Panthera tigris sumatrae, Pocock 1929) daerah penyebarannya di Pulau Sumatera - Harimau Jawa (Panthera tigris sundaica, Temminck 1845) daerah penyebarannya di Pulau Jawa - Harimau Bali (Panthera tigris balica, Schwarz 1912) daerah penyebarannya di Pulau Bali Populasi hewan ini relatif sedikit. Harimau Sumatera hanya tinggal beberapa ratus ekor, harimau Jawa tinggal lima ekor berada di Hutan Suaka Margasatwa Meru Betiri tetapi beberapa ahli berpendapat hewan ini sudah punah. Sedangkan harimau Bali sudah lama punah. Pubertas pada harimau dicapai pada umur sekitar 3-6 tahun. Lamanya berahi 5,3 0,2 hari, sedangkan siklus berahi sekitar 25 hari. Perkawinan (kopulasi) berlangsung dengan posisi latero dorsal dan berlangsung sekitar 0,5-3 menit dan paling sering pagi dan lewat tengah hari. Dalam sehari dapat terjadi 3-23 kali kopulasi. Lama kebuntingan 93-114 hari, anak harimau dilahirkan interval 20-30 menit dan proses kelahiran berlangsung 1-2 jam. Jumlah anak seperindukan sekitar 2-4 ekor. Di alam asli dua adalah jumlah yang paling sering sedangkan dikandang tiga ekor. Angka sexratio antar jantan dan betina belum diketahui dengan pasti. Inseminasi buatan dapat dilakukan untuk menggantikan perkawinan secara alam atau untuk meningkatkan mutu genetik. Peningkatan daya hidup spermatozoa dilakukan dengan cara memisahkan sperma dari cairan seminal….
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