Judul: Pengaruh Kekuatan Sosial Teman Sebaya terhadap Keinginan Pembelian Produk Fesyen pada Remaja di Kabupaten Bogor
Abstrak: The teens market is a potential market segment that plays a big role in growing the fashion industry. During adolescence, peers have a big influence to their purchase intention. Therefore, it becomes very important for marketers to know how peers influence teenagers in terms of purchase intention. This research aims to analyze whether there is a significant influence from peer’s social power (expert power, legitimate power, referent power, reward power, coercive power) to teenager’s purchase intention for fashion products. The method used in this research is using linear regression analysis which was computed using SPSS 19 software. The results of this research show that expert power,reward power, and legitimate power significantly influence teenager’s intention to buy fashion products.
Keyword: Bogor Agricultural University (IPB), teenagers., social power, purchase intention, peers, fashion products

Judul: Pengaruh Kelompok Acuan dan Pengetahuan terhadap Minat Beli Produk Pangan IPB pada Mahasiswa Program Sarjana
Abstrak: Bogor Agricultural University (IPB) is one of the university that produce many inovation product both in agriculture technology and foods. The purpose of this study was to analyze the influence of reference groups and knowledge toward intention to buy IPB’s food products on undergraduate students. The location of the research was in IPB Dramaga Bogor, West Java, in May 2012. Sampling technique that conducted in this research was simple random sampling and involved 400 students from all faculties in IPB as samples/participant. The data were analyzed using Chi-Square test, Pearson correlation, simple linear regression, and multiple linear regression. The results showed that one of the reference groups that most widely chosen was close friend (33,6%). More than half of the students were in a good enough categorized of knowledge (59,0%) and intention to buy (78,2%) IPB’s food product. Based on Pearson correlation test, reference groups had no correlation with knowledge (p=0,364) and intention to buy (p=0,376). However, knowledge had a positive and significantly correlated with intention to buy IPB’s food product (p=0,043). The result of regression test showed that intention to buy IPB’s food product effected by income (p=0,002) and knowledge (p=0,043)
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Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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