Judul: Analisis Segmentasi Pasar Dan Citra Merek Pada Beberapa Merek Kartu Gsm Dengan Analisis Korespondensi Berganda
Abstrak: Pesatnya pertumbuhan bisnis telekomunikasi seluler memicu kehadiran operator-operator. Banyaknya operator telekomunikasi selular yang menawarkan berbagai macam merek kartu GSM (Global System of Mobile Communications) menimbulkan persaingan yang ketat. Oleh karena itu, penyelenggara operator telekomunikasi seluler membutuhkan strategi pemasaran, seperti melakukan segmentasi pasar dan mengidentifikasi citra merek produk tersebut. Analisis yang digunakan pada penellitian ini adalah analisis korespondensi berganda. Hasil penelitian menunjukkan bahwa kartu TRI, IM3, dan AS memiliki segmen pasar yang relatif sama. Kesamaan segmen pasar juga terlihat pada SIMPATI dan XL. Kesamaan segmen pasar menunjukkan adanya persaingan antar merek tersebut dalam merebut pelanggan. Hasil analisis citra merek berdasarkan alasan memilih merek terlihat bahwa TRI, AXIS, IM3, dan XL memiliki citra merek yang relatif sama. Citra merek yang relatif sama juga terjadi pada AS dan SIMPATI.
Keyword: citra merek, kartu GSM, korespondensi berganda, segmentasi pasar

Judul: Metode CHAID dan Korespondensi untuk Segmentasi Pasar dan Pemetaan Brand Image pada Beberapa Merek Kartu GSM.
Abstrak: One of the comunication tools that are nesisity and supports our needs in this era is mobile phone or often called HP (Hand Phone). Therefore it increases the buiness competition between provider companies in Indonesia. Hence, producers will increase their efforts to conduct evaluation and innovation on their products. These efforts, include maintaning and/or increasing market segmentation and making good impression about their product to consumers. One of the analysis that can be used for evaluating market segmentation and measuring brand image measuring are CHAID and correspondence. CHAID show that there were two segments which are 15-25 years old and 26-35 years old. The consumers have an impressions which support CHAID results. The results indicate that IM3 has a ‘cheap conversation tariff’ impression, 3 (TRI) has a ‘for school childern’impression, XL has a ‘fast internet access’ impression, AXIS has a ‘inexpensive short message service’ impression, Simpati has a ‘for executive/proffesional’ impression, and AS has a ‘the modern simcard’ impression. In general, it can be said that people who are 15-25 years old prefer using XL, AXIS, and 3 (TRI) as their provider, meanwhile people who are 26-35 years old like using Simpati.
Keyword: Segmentation, Brand, Correspondence, CHAID

Judul: Manajemen Pemeliharaan Kuda (Equus caballus) Untuk Upacara Kenegaraan Dan Sarana Kesenjataan Di Detasemen Kavaleri Berkuda (DenKavkud) TNI-AD Parongpong
Abstrak: Cavalry Horse Detachement (Denkavkud) Indonesian National Army-Cavalary Parongpong is one of the Indonesian military units that utilize the horse and train it as a means of purpose of formal state ceremony and armed forces. Skills possessed by the horse cavalry was the result of care management and specialized training provided by the trainer. Aspects of care management are breeding, feeding, and management. Horses that are kept in the Denkavkud, Parongpong are stallions, mares, foals, and military horses. Total populations of horses at Denkavkud are 183 horses. Besides commited horse training (remonte), Denkavkud also did breeding program to produce horses that can be trained and used as a military horse. There are some issues contained in Denkavkud, such as some of the nutrients needed by the horses not being met from feed given. One of these is crude protein and lysine. Lactation mares was crude protein and lysine deficiency. The number of death in 2010 is higher than previous years. Based on the number of horses that died from January until June 2010 is 11 horses. The average mortality was caused by colic. Colic is caused by excessive eating, excessive drinking during hot, moldy food, and even by investment roundworms. Animal welfare in Denkavkud can be enhanced by improvement of feed given and improving the health of livestock through improved sanitation.
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