Judul: ^aAnalisis Strategi Promosi Perusahaan PT. Hadji Kalla Toyota Cabang Urip Sumoharjo Makassar
Abstrak: PT Hadji Kalla Toyota Branch Urip Sumoharjo Maskassar as one of the authorized dealers of Toyota needs to arrange appropriate promotional strategies to achieve company goals. The purpose of this study was to; 1) Identify the activities of promotion program conducted by PT Hadji Kalla Toyota in promoting their products; 2) Arrange the factors influency the promotion of PT. Hadji Kalla Toyota; and 3) Arrange alternative promotional strategies as an input that is expected to provide benefits for the company. The method used is the Analytical Hierarchy Process (AHP) with the help of Expert Choice software and Microsoft Excel. The results showed that the most influential factor in the company's promotional strategy is a form of promotion according to the company STP (0.408), the most influential actors is the Branch Head (0.469), the goal to be achieved is to increase sales growth (0.439), as well as the promotion of alternative strategies to do the company is doing promotional activities be set up/create a showroom, as well as show booth that located in the bustling area of visitors/customers (0.295).
Keyword: Bogor Agricultural University (IPB), strategy, promotion, automotive sales, analytical hierarchy process

Judul: Analisis Strategi Promosi Jasa Layanan Pengujian di Balai Besar Industri Agro Bogor, Jawa Barat
Abstrak: Pada hakikatnya promosi adalah bentuk komunikasi pemasaran yang berusaha untuk menyebarkan informasi, mempengaruhi, dan mengingatkan pasar sasaran atas perusahaan dan produknya agar bersedia menerima, membeli, dan loyal pada produk yang ditawarkan perusahaan yang bersangkutan. Balai Besar Industri Agro Bogor (BBIA) berkeinginan untuk melakukan analisis strategi promosi jasa pengujian yang tepat untuk diterapkan oleh perusahaan dengan pendekatan AHP (Analytical Hierarchy Process). Penelitian ini bertujuan untuk (1) Mempelajari bentuk-bentuk kegiatan promosi dan (2) Menyusun alternatif strategi promosi yang efektif dan efisien yang dapat diterapkan. Hasil penelitian dan pengolahan data didapatkan lima faktor yang memengaruhi penyusunan strategi promosi di BBIA yaitu anggaran biaya, pelayanan, sarana prasarana dan sumber daya manusia. Alternatif yang dapat diterapkan yaitu periklanan, penjualan tatap muka, publisitas, dan promosi penjualan. Alternatif strategi promosi yang paling tepat dan efisien yaitu periklanan.
Keyword: AHP, BBIA, promosi, strategi promosi, periklanan

Judul: Light Microscope Study of ConnectiveTissue in The Spleen of Common Rousette Bat (Rousettus amplexicaudatus)
Abstrak: The spleen is the largest lymphoid organ. As a secondary lymphoid organ, in addition to its immune function, the spleen also has functions as blood filtration, storage, and hematopoiesis. The spleen has different morphologies between species that support different physiological functions, one of which is the difference in the structure of the capsule and trabeculae. Capsule and trabeculae of the spleen generally consist of connective tissue and smooth muscle. The thickness of smooth muscle composed together with connective tissue in the capsule and trabecula determines the function of the spleen that is divided spleen into three storage, defense, and intermediate. Bats are the reservoir of various zoonotic diseases. Bats are thought to have unique immune systems compared to other mammals but the characteristics of its immune organs such as the spleen have never been studied before. This study was conducted to examine the characteristics of capsulae and trabecula of the Common Rousette (Rousettus amplexicaudatus).
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