Judul: Redesign Business Model Mooi Wear
Abstrak: Perkembangan teknologi membuat pelanggan lebih memilih berbelanja melalui online dan membuka peluang berbisnis online. Mooi Wear adalah salah satu bisnis online. Setelah beberapa tahun berjalan mengalami kendala bisnis dikarenakan belum memiliki model bisnis yang matang dan terarah, sehingga perlu dilakukan redesign model bisnis. Penelitian ini bertujuan untuk mengidentifikasi, merumuskan produk, dan merumuskan model bisnis sesuai kebutuhan dan keinginan pelanggan. Penelitian dilakukan pada bulan September hingga bulan Desember 2020 dengan menyebarkan kuesioner online kepada 38 responden. Metode yang digunakan adalah customer development dan business model canvas (BMC). Hasil penelitian menunjukkan bahwa, pertama, masalah terbesar membeli pakaian secara online adalah kualitas bahan yang buruk. Kedua, prototype pakaian ready to wear yang sesuai keinginan dan kebutuhan generasi milenial yaitu memiliki bahan berkualitas, desain dan motif yang unik, terdapat toko fisik, dan tersedia varian ukuran. Ketiga, BMC baru diverifikasi melalui kecocokan value proposition (VP) dengan kebutuhan customer segment (CS), penyampaian VP kepada CS, dan penetapan harga yang sesuai sebagai revenue stream-nya., Technological change makes consumers more inclined to shop online and creates opportunities for online business. Mooi Wear is one of the online stores that provide online business. After several years of operation, there are some business problems due to the unorganized business model. Thus, it is necessary to redesign the business model. The objectives of this study are identifying, formulating the product, and the business model that suit consumer needs and wants. This study was conducted from September to December 2020 by distributing online questionnaires to 38 respondents. This study employed customer development and business model canvas (BMC) method. The result of this study showed that, first, the biggest problem when buying clothes online was the bad quality of cloth. Second, the prototype of ready to wear clothing product based on milenial generation needs and wants was developed by using good textile quality, unique design and pattern, having an offline store, and availability of various size. Third, the new BMC verified through the suitability of value proposition (VP) with the needs of customer segment (CS), delivering the VP to CS, dan pricing accordingly to its revenue stream.
Keyword: Bisnis online, Customer development, Prototype, Value proposition

Judul: Kamitukita: Model Bisnis Ready to Wear Berbahan Dasar Tenun untuk Generasi Milenial
Abstrak: Fashion as the sub-sector of creative economy in Indonesia has a big opportunity to be developed which has the potential to drive economic growth. However, woven fashion in the market has not met the wishes, preference, and tastes of millennials to use them. This research aimed to provide a solution in the form of a ready to wear fashion business model with woven materials from various regions in Indonesia for the millennial generation called Kamitukita as a clothing line that provides woven basic materials. This study aims to identify the respondent's problem with woven clothing line, create the business plan of Kamitukita, and create the fashion design of woven which suit the preference of millennials. Sampling was done by purposive sampling technique to get a total sample of 70 respondents for problem testing step and 66 respondents for solution testing step. This study uses the customer development method which is focused on the customer discovery stage. The results of this study are the types and models of ready to wear fashion clothing made from woven for the millennial generation as stated in Design 3, Design 2 and Design 4. Kamitukita's business model palnning was presented through a verified BMC., Subsektor fashion ekonomi kreatif di Indonesia memiliki peluang yang besar karena berpotensi mendorong pertumbuhan ekonomi. Pakaian tenun yang terdapat di pasaran belum memenuhi keinginan dan selera generasi milenial untuk menggunakannya. Penelitian ini ingin memberikan solusi berupa model bisnis fashion ready to wear dengan nama brand Kamitukita sebagai clothing line berbahan dasar tenun. Penelitian ini bertujuan untuk mengidentifikasi masalah responden terhadap kain tenun, membuat perencanaan model bisnis Kamitukita, dan merancang desain pakaian batik yang sesuai dengan selera generasi milenial. Penelitian ini menggunakan metode customer development yang difokuskan pada tahap customer discovery. Pengambilan sampel dilakukan menggunakan teknik purposive sampling dengan pengambilan sampel sebesar 70 responden pada tahap uji masalah dan 66 responden potensial pada tahap uji solusi. Hasil dari penelitian ini adalah jenis dan model pakaian fashion ready to wear yang berbahan dasar tenun, desain pakaian tenun yang sesuai dengan apa yang diharapkan oleh generasi milenial yang tertuang pada Desain 3, Desain 2 dan Desain 4. Perencanaan bisnis Kamitukita terdapat dalam business model canvas (BMC) yang terverifikasi.
Keyword: Business Model, Customer Discovery, Fashion Design, Kamitukita

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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