Judul: Pemasaran dan Evaluasi Produk Oriza (Pemulen Nasi) menggunakan Metode Quality Function Deployment
Abstrak: Pemasaran produk dilakukan untuk memenuhi kebutuhan individu atau kelompok, dari proses tersebut perusahaan akan mendapatkan timbal balik. Sedangkan evaluasi produk penting dilakukan untuk mengetahui apakah produk sudah sesuai dengan kebutuhan konsumen. Tujuan dari penelitian ini untuk menentukan pasar produk Oriza dan mengevaluasi produk dengan menggunakan metode QFD (Quality Function Deployment). Hasil penelitian menunjukan bahwa produk Oriza berpotensi untuk dikembangkan sebagai solusi untuk meningkatkan citarasa nasi merah. Hal tersebut didukung oleh hasil wawancara yaitu terdapat 74% responden yang minat terhadap produk yang dapat meningkatkan citarasa nasi merah. Adapun segmentasi pasar produk Oriza ditentukan dari faktor psikografis, yaitu konsumen nasi merah yang menginginkan citarasa nasi merah lebih baik lagi. Evaluasi produk dengan metode QFD (Quality Function Deployment) menunjukan hasil bahwa diperlukan adanya perbaikan atribut rasa nasi lebih lezat, desain kemasan yang menarik, serta ulasan produk dalam artikel kesehatan. Untuk memperbaiki tiga atribut tersebut maka perlu ditingkatkan kinerja teknis seleksi bahan baku, formulasi produk, desain kemasan, perhitungan harga pokok produksi, dan pengenalan produk. Masukan serta saran responden dari hasil evaluasi tersebut kemudian menjadi acuan untuk perbaikan rancangan produk.
Keyword: pemasaran, QFD, Oriza, pemulen nasi merah

Judul: Pengembangan Pasar Produk “Oriza” Pemulen Nasi dengan Pendekatan Riset Aksi
Abstrak: Oriza product, rice fluffier, is a prospective innovation to be developed. Oriza product can be used to improve the texture of red rice. A business model can be made to ensure the feasibility of the Oriza product on segmentation of red rice consumers. The objectives of this study were to identify the problems that occur on red rice consumers, as well as to find solutions to these problems, so the best business model was obtained. The study consisted of two phases, namely test the problem and test the solution. Method of data collection on both phases used action research approach. The data used were primary data obtained through interviews to 50 respondents. Test the problem results show that 74% of respondents were potential customers who have main problems of rough texture, bland flavour, and unpleasant aroma. Oriza product offered solutions to these problems. Test the solution results show that 96% of respondents stated that Oriza product development was appropriate and necessary for consumers of red rice. The best business model was obtained after nine components of the business model were appropriate with consumers needs.
Keyword: action research, business model, red rice, Oriza product

Judul: Light Microscope Study of ConnectiveTissue in The Spleen of Common Rousette Bat (Rousettus amplexicaudatus)
Abstrak: The spleen is the largest lymphoid organ. As a secondary lymphoid organ, in addition to its immune function, the spleen also has functions as blood filtration, storage, and hematopoiesis. The spleen has different morphologies between species that support different physiological functions, one of which is the difference in the structure of the capsule and trabeculae. Capsule and trabeculae of the spleen generally consist of connective tissue and smooth muscle. The thickness of smooth muscle composed together with connective tissue in the capsule and trabecula determines the function of the spleen that is divided spleen into three storage, defense, and intermediate. Bats are the reservoir of various zoonotic diseases. Bats are thought to have unique immune systems compared to other mammals but the characteristics of its immune organs such as the spleen have never been studied before. This study was conducted to examine the characteristics of capsulae and trabecula of the Common Rousette (Rousettus amplexicaudatus).
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