Judul: Factors Influencing Consumer Behavior in the Adoption of Sustainable Consumption of Clothing Products in Jabodetabek
Abstrak: Peningkatan pertumbuhan penduduk yang diiringi dengan peningkatan pendapatan global telah mendorong konsumsi masyarakat terhadap kebutuhan pakaian. Perubahan gaya hidup akan membentuk perilaku konsumtif terhadap produk-produk fashion khususnya pakaian. Jumlah transaksi pembelian produk pakaian di e-commerce didominasi oleh generasi muda Jabodetabek berusia 18-35 tahun. Pola konsumtif di tengah gaya hidup masyarakat dapat membawa dampak buruk bagi lingkungan. Salah satu upaya yang dapat dilakukan masyarakat adalah mendorong perilaku mengonsumsi pakaian menjadi lebih bijak dengan menerapkan Konsumsi Berkelanjutan Produk Pakaian (KBPP). Hingga kini, penelitian mengenai KBPP di Indonesia masih terbatas. Penelitian ini bertujuan untuk menganalisis pola perilaku generasi muda di Jabodetabek, menganalisis persepsinya terhadap KBPP, serta mengidentifikasi faktor-faktor yang memengaruhi mereka untuk menerapkan KBPP. Metode analisis data yang digunakan yaitu analisis deskriptif, skala Thurstone, dan Regresi Logistik Multinomial. Hasil penelitian ini menunjukkan generasi muda cenderung membeli secondhand clothing dengan mayoritas telah menerapkan KBPP. Faktor utama yang memengaruhi penerapan KBPP adalah jenis kelamin, tingkat pendidikan, keterlibatan LSM lingkungan, pengetahuan terhadap KBPP, kepercayaan terhadap KBPP, dan pembelian produk pakaian.
Keyword: generasi muda, pola perilaku, secondhand clothing, sustainable clothing

Judul: The Influence of Green Marketing and
Consumer Behavior on the Repurchase Interest in Eco Fashion Buttonscarves in
Jabodetabek
Abstrak: Penelitian ini mengkaji pengaruh strategi green marketing, brand image, dan brand trust terhadap minat beli kembali konsumen pada produk fashion berkelanjutan di Indonesia, khususnya pada Buttonscarves. Dalam konteks ini, strategi green marketing dianggap sebagai pendekatan strategis yang berpotensi mempengaruhi preferensi dan keputusan konsumen terkait produk yang ramah lingkungan. Penelitian ini bertujuan untuk mengidentifikasi karakteristik konsumen Buttonscarves, mengeksplorasi pengaruh variabel environmentally friendly product, green product, green price, dan green promotion terhadap minat beli kembali produk, serta mengukur pengaruh brand image dan brand trust terhadap keputusan pembelian. Penelitian ini menggunakan data primer yang diperoleh melalui kuesioner secara online. Hasil penelitian ini menunjukkan bahwa environmentally friendly product, green product, green promotion, brand image berpengaruh terhadap minat beli kembali produk Buttonscarves., This study examines the influence of green marketing strategies, brand image, and brand trust on repeat purchase intention of consumers towards sustainable fashion products in Indonesia, specifically focusing on Buttonscarves. In this context, green marketing strategies are considered a strategic approach that potentially affects consumer preferences and decisions regarding environmentally friendly products. The research aims to identify the characteristics of Buttonscarves consumers, explore the impact of variables such as environmental friendly product, green product, green price, and green promotion on repeat purchase intention, and measure the influence of brand image and brand trust on purchasing decisions. This study uses primary data obtained through online questionnaires. The findings indicate that environmentally friendly product, green product, green promotion, and brand image significantly influence the repeat purchase intention of Buttonscarves products.
Keyword: purchasing decisions, environment friendly product, sustainable fashion

Judul: Pemurnian dan karakterisasi protein inhibitor RNA helikase virus hepatitis C
Abstrak: Hepatitis C virus (HCV) infection is the second most common chronic viral infection in the world with global prevalence. This infection is contribution to chronic hepatitis and liver cirrhosis, often leading to hepatocellular carcinoma. There is no effective drug and vaccine available against HCV. The current standard treatment, a combination of pegylated interferon-α with ribavirin, is limited by its suboptimal response rate in a significant patient population, side effects, and affordability. Therefore, development of effective drug is needed. One approach to find out the candidate of antiviral drug is to discover the inhibitor of enzyme that essential for virus replication, such as RNA helicase. Streptomyces chartreusis 5-095 produce the inhibitor of HCV RNA helicase. The aim of this study was to purify the protein inhibitor which has inhibition activity against ATPase activity of RNA helicase HCV from S. chartreusis 5-095. The supernatant of culture S. chartreusis 5-095 exhibited high inhibiton activity against ATPase activity of RNA helicase HCV (approximately 72%) at 10 days of incubation. The extracellular protein inhibitor was partially purified by procedures of precipitation with ammonium sulfate to 65% saturation and gel filtration (Sephadex G50) using methanol water solution (4:6) as an eluen. The purity of protein inhibitor was monitored by SDS PAGE. The protein inhibitor showed a relative molecular mass were estimated to be 14 kDa and increased the purity 23,08 fold than those of the crude protein. The specific activity and IC50 after purification were 13,1338 U/mg and 0,0767 mg/mL, respectively. The activity of purified protein inhibitor showed its stability over pH range from 5-8 and optimum at pH 7,4. The inhibition activity showed its stability up to 70% at temperature 100 oC. The purified protein inhibitor relatively stable its activity at storage in the range of -20 oC to room temperature for 35 days.
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