Judul: Marketing Strategy Development for ‘Siap Karier Coaching’ Training Program Using the 7P’s Marketing Mix Approach
Abstrak: Siap Karier Coaching is one of training services at Rumah Siap Kerja, in the form of an online career consultation program through mobile app. After 10 months of being launched, SKC faced difficulties in reaching participants and sales volume was still low. Therefore it is needed to adjust the products and services offered in enhancing participant interest using 7P’s marketing mix. The study aims to identify target participant’s level of interest in SKC, identify marketing strategies have been carried out by SKC, Analyze the marketing mix attributes of SKC, and formulate development strategies for SKC to reach participants through the marketing mix approach. This research used descriptive analysis, 7P’s marketing mix, and Importance Performance Analysis (IPA). This research resulted in 32 attributes of SKC’s 7P’s marketing mix and five attributes as the main priority, including trusted brand image, product pages on the website, affordable prices, promotion through adsense on social media, and promoting through creating social media content
Keyword: Career Coaching, Strategy Analysis, 7P’s Marketing Mix

Judul: Pengembangan Strategis Pemasaran Rumah Cupcakes dan BBQ Bogor
Abstrak: Banyaknya restoran yang bermunculan, menimbulkan adanya persaingan dalam hal produk dan penyajian.Restoran merespon kebutuhan masyarakat dengan menawarkan berbagai keuntungan dan fasilitas. Bisnis restoran akan berjalan lancar apabila didukung dengan strategi yang tepat. Tujuan penelitian ini adalah 1) Menganalisis kondisi lingkungan eksternal dan internal Rumah Cupcakes & BBQ, 2) Merumuskan alternatif strategi yang tepat berdasarkan analisis SWOT, 3) Menentukan strategi pemasaran terbaik bagi peningkatan kinerja Rumah Cupcakes & BBQ. Metode pengumpulan data menggunakan kuisioner bauran pemasaran jasa dan SWOT, penarikan sampel dilakukan dengan purposive sampling. Metode pengolahan data menggunakan analisis IPA dan analisis SWOT. Setelah dilakukan analisis SWOT diperoleh empat alternatif strategi yang mana berdasarkan hasil QSPM pengembangan strategi yang diprioritaskan yaitu peningkatan layanan promosi internet
Keyword: analysis IPA, analysis SWOT, marketing mix, QSPM

Judul: Studi Taksonomi Katak Subgenus Papurana (Lesson, 1831) dari Halmahera (Anura, Ranidae, Hylarana), Studi Taksonomi Katak Subgenus Papurana (Lesson, 1831) dari Halmahera (Anura, Ranidae, Hylarana
Abstrak: I reevaluated taxonomic of subgenus Papurana position from Halmahera based on morphological and molecular analyses. My results show that two separate species occur on the Halmahera Island, each nested within two distinct clades (hereafter papua clade and celebensis clade), one of which corresponds to H. moluccana (celebensis clade) and the other to an unidentified species (papua clade). By p-distance ranging from 6.9 to 11.5% on the 16S rRNA gene, the unidentified species (Hylarana sp.) is genetically different from all congeners of the papua clade. The Hylarana sp. can be distinguished from all congeners by following combination of charactes: vomer teeth in two oblique rows with narrow inter-vomer distance; snout rounded dorsally; dorsum with few scattered cone-shaped tubercles that are black with white tips; distinct skin folds (ridges) on the dorsal side of the thigh coinciding with dark brown cross bars; a marbled pattern on the ventral side of the thigh and yellowish groin. I also present new data for H. daemeli, H. volkerjane, and H. arfaki from the western region of Papua. Furthermore, I found that H. celebensis has numerous mtDNA lineages, indicating cryptic diversity within the celebensis clade. The discovery of two separate species on Halmahera necessitates more research into the biogeographic history of Hylarana in Northern Moluccas.
Keyword: frog, Halmahera, Hylarana, morphology, Papurana, phylogenetic