Judul: The exposure of tv commercials and audience behavior (tv commercial of instant noodles product cases in two urban and semi urban community in bogor)
Abstrak: The growth of private TV stations is followed by increasing a number of purchasing TV commercials. The aim of this research are (1) Knowing the level of audience exposure to TV commercials of instant noodle products; (2) Knowing some factors which correlate to exposure TV commercials of instant noodle products; (3) Determining the correlation between exposure to TV commercials of instant noodle products and audience perception, and (4) Determining the correlation between audience perception and consumer behavior about TV commercial of instant noodles products. This research is done using survey research method. The number of the respondent is 108 audience who were exposed by TV commercials of instant noodle products which were taken by cluster sampling method. The data is analyzed using rank spearman and qualitative description. The result of this research are: (1) The level of audience exposure to TV commercials of instant noodle products is low based on frequency and the length of exposure; (2) The factors whose negative significant correlation to the exposure of TV commercials of instant noodle products namely the level of education, the amount of income and the place for watching TV, whereas the factors whose positive significant correlation is time providing, the numbers of TV stations, frequency of watching TV; (3) The frequency of exposure has positive significant correlation to the ease in understanding TV commercials; (4) There is positive significant correlation between perception and positive attitude and the frequency of purchase.
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Judul: Faktor-Faktor Yang Mempengaruhi Sikap Konsumen Terhadap Produk Yang Diiklankan Di Televisi : (Studi Kasus Mahasiswa Komunikasi dan Pengembangan Masyarakat Institut Pertanian Bogor Terhadap Iklan Produk Indomie)
Abstrak: The purposes of this research were to know about consumer attitude of product which have been advertised on television, and analyze the internal and external factors that influencing the consumer attitude. The advertisement which has been analyzed on this research was the Indomie’s advertisement. The research method was quantitative research and sampling method was simple random sampling. Result shows that the respondents have high scores of attitude at cognition, affection, and conation level. Internal factors or the characteristic of consumer didn’t influence the attitude well. The frequency of watching television and experience level had a low relation with consumer attitude, and income level was not related with consumer attitude. External factors or the design of advertisement influenced the attitude well. The advertisement’s design such as attraction, comprehension, acceptability, and self involvement were related with consumer attitude.
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Judul: Embriogenesis ikan buta (Astyanax fasciatus)
Abstrak: Ikan buta Astyanax fasciatus adalah spesies ikan unik dari famili Characidae yang menempati perairan dalam gua di Wilayah La Cueva Chica-San Luis Potasi-Mexico. Ikan ini memiliki mata yang tereduksi (Blind Cavefish) dan warna kulit merah muda, pucat serta mengkilap.
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