Judul: Pengaruh Faktor-Faktor Green Product Terhadap Keputusan Pembelian Produk The Body Shop di Kota Bogor
Abstrak: Green marketing merupakan proses perencanaan dan melaksanakan bauran pemasaran untuk memudahkan konsumsi, produksi, distribusi, promosi, pengemasan, dan reklamasi produk dengan cara yang sensitif atau positif terhadap masalah lingkungan. Tujuan penelitian ini adalah mengidentifikasi karakteristik konsumen, menganalisis pengaruh green input, process, output, dan pengetahuan terhadap keputusan pembelian produk The Body Shop. Metode penentuan sampel menggunakan metode convinience sampling yang melibatkan 100 orang responden. Hasil penelitian menunjukkan karakteristik konsumen didominasi oleh wanita pada rentang usia 23-28 tahun yang sebagian besar merupakan pelajar/mahasiwa dan memiliki pendapatan antara Rp 1000.000 – Rp 2.000.000, - setiap bulannya. Hasil analisis Partial Least Squares (PLS) menunjukkan terdapat pengaruh green input, green output, dan pengetahuan terhadap keputusan pembelian dengan nilai koefisien masing-masing sebesar 0.3043, 0.3325, 0.3233, sedangkan green process tidak berpengaruh terhadap keputusan pembelian karena memiliki nilai t-statistik yang lebih kecil dibandingkan dengan t-tabel.
Keyword: Green Marketing, keputusan pembelian, the body shop.

Judul: Pengaruh Green Marketing Terhadap Elemen Keputusan Pembelian Produk The Body Shop Di Botani Square, Bogor
Abstrak: The rate of import cosmetics sales in Indonesia is experiencing a positive growth. There are a number of similar import cosmetics competing to attract consumers. Consumers need ideal cosmetic products, which is safe for health . The Body Shop offers cosmetic products that are suitable with the needs of a product that is as not only a natural cosmetic but also eco-friendly cosmetic or which is called as green cosmetics. The marketing concept is by raising environmental values, or better known as green marketing. This study aims to analyze the influence of green marketing on product purchasing decisions of The Body Shop of Botani Square using Structural Equation Modeling (SEM). The results of SEM analysis showed that green marketing has a positive influence on the buying decision element. Variables of green marketing that are green products, green place, and green promotion have positive and significant influence contributed to green marketing, except green price.
Keyword: The Body Shop, SEM, purchase decision, import cosmetic, green marketing

Judul: Mitochondrial DNA Gene Organization and Phylogenetic Relationship of Naja siamensis
Abstrak: Naja siamensis is one of Asiatic cobra in the Family of Elapidae, known as a cryptic snake. It has many morphological variations that lead to misidentification. Misidentification can cause the wrong concept in developing antivenom types due to high snakebite cases occur in Thailand. Thus, an accurate species identification using a molecular approach is crucially required. Mitochondrial DNA has been used widely in snake molecular studies. These studies were aimed to determine the arrangement of the N. siamensis partial mitochondrial genes using reptile-oriented primers and to reveal the phylogenetic relationship among other species of Asian cobra. DNA extraction was carried out based on the standard DNA salting-out protocol and was conducted by bioinformatics analysis using BLASTn and MEGA 6 software. Gene annotation was performed against N. kaouthia complete genome. A total of 3121 bp of N. siamensis mtDNA genes were sequenced consisting of partial of six regions: 16S rRNA, ND1, tRNA-Ile, CRII region, tRNA-Leu, tRNA-Gln, and COI genes. The mtDNA gene organization of N. siamensis was predicted to has a similar pattern with the common Elapidae mtDNA gene organization. This study showed that there is a monophyletic form in Naja genus and N. kaouthia is the closest species with N. siamensis based on partial 16S rRNA and ND1 gene.
Keyword: 16S rRNA, Elapidae, ND1, phylogenetic relationship