Judul: The Effectiveness of Social Media As a Promotion Media of Agriculture-Based Independent Islamic Boarding Schools (Case: Al Ittifaq Islamic Boarding School, Rancabali Bandung)
Abstrak: Pesantren pertanian memiliki potensi untuk mencetak petani muda yang dapat terjun ke masyarakat. Kualitas potensi tersebut perlu diperkenalkan ke masyarakat melalui media promosi yang efektif. Pesantren Al Ittifaq merupakan salah satu pesantren pertanian yang menggunakan media sosial sebagai media promosi. Penelitian ini bertujuan untuk menganalisis efektivitas media promosi pesantren Al Ittifaq melalui media sosial Instagram dan YouTube. Responden pada penelitian ini berjumlah 64 santri. Penelitian ini menggunakan metode kuantitatif dan didukung dengan data kualitatif melalui wawancara mendalam dengan informan. Hasil penelitian menunjukkan bahwa efektivitas media promosi Pesantren Al Ittifaq sudah cukup efektif dengan tingkat keterdedahan media sosial Instagram dan YouTube yang sedang. Dengan demikian, pesantren diharapkan dapat memperhatikan kejelasan dan kelengkapan pesan yang disampaikan serta lebih aktif memberikan feedback pesan agar dapat menjangkau masyarakat yang lebih luas.
Keyword: efektivitas, media sosial, media promosi, pesantren pertanian

Judul: The Effectiveness of Social Media as a Media Promotion on a Digital-Based Agricultural Activity Financing Platform (Case: TaniFund Social Media)
Abstrak: Petani tidak hanya membutuhkan akses terhadap pasar, tetapi juga akses terhadap kebutuhan finansial. TaniFund adalah platform pendanaan kegiatan pertanian berbasis digital pada sektor pertanian yang dapat mendorong pemberdayaan petani melalui kemudahan akses modal usaha petani. TaniFund menggunakan media sosial instagram dan website sebagai media promosi yang perlu dinilai efektivitasnya dalam menyampaikan pesan agar tepat sasaran. Tujuan dari penelitian ini yaitu untuk menganalisis efektivitas media sosial sebagai media promosi TaniFund. Penelitian ini menggunakan pendekatan kuantitatif (survei) yang dikumpulkan dengan menggunakan kuesioner dan data kualitatif yang dikumpulkan melalui wawancara mendalam. Responden penelitian ini berjumlah 62 orang. Hasil penelitian menunjukkan media sosial instagram dan website TaniFund efektif dalam menimbulkan attention (perhatian), meningkatkan interest (ketertarikan), menciptakan desire (keinginan), melakukan action (tindakan). Kemudian faktor yang mempengaruhi efektivitas media sosial sebagai media promosi TaniFund diantaranya daya tarik visual pada pesan instagram dan kejelasan informasi pada pesan website. Kata kunci: Media promosi, pendanaan, tanifund, usahatani, Farmers need not only access to markets, but also access to financial needs. TaniFund is a digital-based funding platform for agricultural activities in the agricultural sector that can encourage farmer empowerment through easy access to farmers' business capital. TaniFund uses social media Instagram and websites as promotional media that need to be assessed for their effectiveness in conveying messages so that they are right on target. Thus, the purpose of this study is to analyze the effectiveness of social media as a promotional medium for TaniFund. This study uses a survey method with quantitative data in the form of an online questionnaire supported by qualitative data in the form of in-depth interviews. Respondents of this study amounted to 62 people. The results show that social media Instagram and the TaniFund website are effective in giving attention, increasing interest, creating desire, taking action. Then the factors that affect the effectiveness of social media as a promotional medium for TaniFund include visual appeal on Instagram and clarity of information on websites. Keywords: Funding, farming, promotional media, tanifund
Keyword: promotional media, tanifund, funding, farming

Judul: Mitochondrial DNA Gene Organization and Phylogenetic Relationship of Naja siamensis
Abstrak: Naja siamensis is one of Asiatic cobra in the Family of Elapidae, known as a cryptic snake. It has many morphological variations that lead to misidentification. Misidentification can cause the wrong concept in developing antivenom types due to high snakebite cases occur in Thailand. Thus, an accurate species identification using a molecular approach is crucially required. Mitochondrial DNA has been used widely in snake molecular studies. These studies were aimed to determine the arrangement of the N. siamensis partial mitochondrial genes using reptile-oriented primers and to reveal the phylogenetic relationship among other species of Asian cobra. DNA extraction was carried out based on the standard DNA salting-out protocol and was conducted by bioinformatics analysis using BLASTn and MEGA 6 software. Gene annotation was performed against N. kaouthia complete genome. A total of 3121 bp of N. siamensis mtDNA genes were sequenced consisting of partial of six regions: 16S rRNA, ND1, tRNA-Ile, CRII region, tRNA-Leu, tRNA-Gln, and COI genes. The mtDNA gene organization of N. siamensis was predicted to has a similar pattern with the common Elapidae mtDNA gene organization. This study showed that there is a monophyletic form in Naja genus and N. kaouthia is the closest species with N. siamensis based on partial 16S rRNA and ND1 gene.
Keyword: 16S rRNA, Elapidae, ND1, phylogenetic relationship