Judul: Strategi Pemasaran pada Baked and Brewed Coffee Kota Bogor.
Abstrak: Saat ini banyak kedai kopi telah berdiri. Salah satunya adalah Baked and Brewed Coffee. Tingginya permintaan dan persaingan yang ketat di antara kedai kopi membawa manajemen Baked dan Brewed Coffee dalam posisi mempersiapkan diri untuk bersaing dengan perusahaan lain di bidang usaha yang sama. Tujuan utama dari penelitian ini adalah untuk menganalisis dan merumuskan strategi pemasaran terbaik perusahaan ini berkenaan dengan lingkungan internal dan eksternal. Metode yang digunakan dalam penelitian ini adalah matriks IFE, matriks EFE, matriks IE, matriks SWOT, dan matriks QSP. Matriks IFE dan EFE menunjukkan bahwa perusahaan memiliki kondisi internal yang baik dan kondisi eksternal yang sedang. Matriks IE menunjukkan bahwa perusahaan tersebut berada pada posisi tumbuh dan bina. Lima strategi alternatif dirumuskan dari hasil matriks SWOT dengan strategi prioritas pertama adalah meningkatkan kegiatan promosi.
Keyword: kedai kopi, IFE, EFE, IE, SWOT, QSPM

Judul: Strategi Pemasaran Thirdwave Coffee Co di Kota Bogor
Abstrak: Perubahan gaya hidup masyarakat menimbulkan kebiasaan baru dalam diri konsumen. Banyaknya coffee shop terus bertambah di setiap tahunnya. Salah satu coffee shop yang turut berkembang adalah Thirdwave Coffee Co. Kondisi persaingan akan muncul apabila terdapat bisnis serupa yang menawarkan produk berbasis kopi atau jasa sejenis di lingkungan sekitar. Tujuan utama dari penelitian ini adalah merumuskan alternatif strategi pemasaran terbaik untuk perusahaan dengan menganalisis faktor kunci lingkungan internal dan eksternal. Metode yang digunakan dalam penelitian ini adalah matriks IFE, matriks EFE, matriks IE, matriks SWOT, dan matriks QSP (Quantitative Strategic Planning). Matriks IFE dan EFE menunjukkan bahwa perusahaan memiliki kondisi internal dan kondisi eksternal yang sedang. Matriks IE menujukkan Thirdwave Coffee Co berada pada posisi menjaga dan mempertahankan. Terdapat lima alternatif strategi yang dirumuskan dari hasil matriks SWOT dan prioritas strategi utama yang disarankan untuk dilakukan adalah membuat inovasi menu edisi terbatas dengan tetap mempertahankan kualitas produk yang ada dan mengikat konsumen loyal lewat reward dan promo membercard. K
Keyword: offee shop, Matriks EFE, Matriks IFE, Matriks SWOT, Matriks QSP, Strategi Pemasaran

Judul: Phylogeography and Species Limits in the Papuan White Snake (Micropechis ikaheka) (Reptilia: Serpentes: Elapidae)
Abstrak: Papua white snake, Micropechis ikaheka, has been distingushed into two subspecies M.i. ikaheka and M.i. fasciatus. However, due to lack of data on their morphology, distribution and ecology, both subspecies often ignored in scintific discussions and refers only byas , Micropechis ikaheka. This study was designed to document the differences between M.i. ikaheka and M.i fasciatus by using scales characteristics and reproductive organ or hemipenes. The study also examine, zoogeography, habitat, diet and cannibalism of both subspecies to better understanding the the ecology of one of the most venomous snakes in the world. This study consists of three topics with method and also different in the size samples, respectively. The first study is the histology and microtopography of the skin were studied using paraffin method and Scanning Electron Microscope (SEM). The second is the hemipenis were examined by following Myers and Cadle (2003), and Zaher and Prudente (2003). The third is the abdominal surgery was carried out to document diet type and the investigate phenomenon of cannibalism in the snake. Specimens for this study came from the collection from Museum Zoologicum Bogoriense (MZB) and Universitas Negeri Papua’s Laboratory (LZU). The research result also indicated that the markers of skin and hemipenis described the same structure and microornamentation in all M. ikaheka groups being compared. Based specimens examined morphological descriptions do not s support the further differentiation in Micropechis. In short, two markers that used in this study could not sufficiently indicate the differences in the level of species and subspecies of M. ikaheka. The study, however, were able to delineate zoogeography and skin color patterns, which fall into four groups: M. i. ikaheka; M. i. fasciatus. M. i. ssp. “intermediate”; and M. i. ssp “black”. This study also revealed that color variations did not overlap in their geographic distribution. It is therefore, it suggested that environmental factors may contribute to the skin color variations. It also assumed that habitat discontinuous and biogeography factors may also cause the loss of the connection between the original populations (vicarians) or follow colonization events (dispersal). The examined of 22 stomach contents of M. ikaheka shows this species is carnivorous, and prey on vertebrates such as amphibians, fish, reptiles, and Mammals. These snakes are opportunistic predators since they prey on all that can be captured, but mainly reptiles (61.5%), followed by mammals and fish (both 15.4%), and amphibians (7.7%). Although categorized as terrestrial animal, the diet study showed that M. ikaheka snakes often go into the water to hunt for fish (the sample from Yapen island), including eel (the sample from Aru island). Based on prey items indentified, there is evidence that M. ikaheka is cannibal. At this time, there still no record on reason for cannibalism, but it is assumed that cannibalism was due to competition between populations and means to control population.
Keyword: geographic variation, white snake, papua