Judul: Analasis efektivitas promosi melalui media sosial terhadap peningkatan volume penjualan pada UMKM kuliner Kota Bogor
Abstrak: Media Sosial adalah salah satu media yang digunakan untuk kegiatan promosi oleh UMKM kuliner Kota Bogor karena cakupannya yang luas. Pemanfaatan secara optimal media sosial sebagai media promosi diharapkan dapat meningkatkan volume penjualan. Tujuan penelitian ini adalah menganalisa hubungan biaya promosi yang dikeluarkan dengan tingkat penjualan serta menganalisa tingkat efektivitas sesudah promosi melalui media sosial pada UMKM kuliner Kota Bogor. Penelitian ini menggunakan metode analisis Regresi Linier Sederhana dan Uji Beda Paired-Samples T Test. Hasil dari analisis Regresi Linier Sederhana menunjukkan bahwa biaya promosi berpengaruh secara signifikan terhadap penjualan UMKM kuliner Kota Bogor, dan untuk Uji Beda Paired-Samples T Test diperoleh bahwa promosi melalui media sosial efektif dalam meningkatkan volume penjualan…
Keyword: Effectiveness, SMEs Culinary Bogor, Social media, Culinary Bogor, Promotional activities, Marketing, Biaya promosi

Judul: Faktor Adopsi E-Marketing dan Pengaruhnya Terhadap Kinerja Pemasaran UKM Kluster Kuliner Kota Bogor.
Abstrak: Saat ini bisnis UKM sedang berkembang pesat di Kota Bogor, terutama UKM kluster kuliner. Persaingan ketat di era industri 4.0 membuat UKM kluster kuliner di Kota Bogor mulai menerapkan strategi pemasaran melalui internet yang disebut e-marketing agar dapat mencapai pertumbuhan bisnis. Tujuan penelitian ini adalah (1) mengidentifikasi jenis e-marketing yang paling banyak digunakan UKM kluster kuliner Kota Bogor, (2) mengidentifikasi faktor-faktor yang mempengaruhi adopsi e-marketing UKM kluster kuliner Kota Bogor (3) mengidentifikasi pengaruh adopsi e-marketing terhadap kinerja UKM kluster kuliner Kota Bogor. Metode sampling yang digunakan adalah non-probability sampling dengan teknik purposive sampling dengan jumlah sampel 100 responden UKM Kuliner di Kota Bogor. Data yang diperoleh diolah menggunakan analisis Structural Equation Modelling (SEM) dengan pendekatan Partial Least Square menggunakan program Smart-PLS 3.0. Hasil dari penelitian ini menunjukkan social media marketing merupakan jenis e-marketing yang paling banyak digunakan oleh UKM kluster kuliner Kota Bogor. Keuntungan relatif, dukungan manajemen puncak, kemampuan karyawan, lingkungan kompetitif, dan tekanan pelanggan merupakan faktor yang berpengaruh secara positif dan siginifikan terhadap keputusan adopsi e-marketing UKM kluster kuliner Kota Bogor. Selain itu terdapat pengaruh postif dan siginifikan adopsi e-marketing terhadap kinerja pemasaran UKM kluster kuliner Kota Bogor.
Keyword: Adopsi, E-Marketing, Kinerja, Structural Equation Modelling, UKM

Judul: Thermal Characteristics and Dynamics of Tropical Cyclone over Western North Pacific Ocean: A Case Study of Typhoon Songda (Chedeng) 2011
Abstrak: The frequent occasion of Tropical Cyclone (TC) over Western North Pacific (WNP) Ocean lies from 10˚N to 26˚N and 121˚E to 170˚E. Sources of TC development come from warm ocean temperature where latent heat is released during condensation processes and subsequently concentrated in the boundary layer. Relative humidity at 850-700 hPa is responsible to produce the most intense storm. Meanwhile, weak vertical wind shear between 850-200 hPa is one of the dynamical factors that lead to the development of TC. Pressure level of 850-200 hPa is chosen to minimize the thermodynamic effect in the lower troposphere. Typhoon Songda (Chedeng in the Philippines) or TSC lasted from May 18th to 30th, 2011 and strengthened into powerful Super Typhoon stage between May 24th and 27th. Long curving track and the exhibition of all sequences of TC life cycle, TSC is then considered as an ideal case of TC. The objective of the study with case of TSC is to investigate the role of thermal characteristics and dynamics on TC intensity. The research is carried out by using Advanced Research of Weather Research and Forecasting model (WRF ARW model) version 3.3. Two domains are employed in the model. The first domain situate from 02˚N to 40˚N and 118˚E to 149˚E and cover spatial resolution () of 33.1 km. The second domain situate from 09˚N to 27˚N and 119˚E to 132˚E with of 11 km. Timestep of the model () is 120 seconds. The model is supported by the following physical parameterization, i.e., Yonsei University Scheme (YSU) in the boundary layer, Kain-Fritsch scheme (KF) in the cumulus, and WRF Single-Moment 3-class scheme in the microphysics. Initial meteorological condition prior to the formation of the cyclone is generated using WRF ARW standard-release model. Sensitivity of the model output is obtained from a selected single-parameter change scenarios, namely, 10 % to 20 % decrease and increase of wind shear initial data at 850-200 hPa, and by 10 % to 20 % decrease of relative humidity initial data at 850-700 hPa. The result showed that the negative correlations between wind shear and intensity are found in wind shear scenarios. Wind shears of 10 ms-1 which lead to strengthening of the wind intensity in the early period of Typhoon development are found in wind shear scenarios. The effect of wind shear changes on wind intensity is statistically significant in the 20 % wind shear scenarios. During mature stage, weak wind intensity occurred when wind shear increase as given in the WRF standard-release and the 20 % decreasing scenario. Different situation is found in the 20 % increasing scenario where wind shear tend to weak and lead to strong wind intensity at this stage. Meanwhile, the reduction of moisture supply at 850-700 hPa resulting from 20 % decreasing relative humidity play a major role in the weakening of wind intensity and reduces mechanical energy of the cycle process as much as 300 J kg-1.
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