Judul: Strategi Penetrasi Pasar Produk Pasta Gigi Gambir untuk Perawatan Gigi Anak
Abstrak: Gambier can be used as antibacterial agent in kids toothpaste, substituting fluoride. The objectives of this research were to perceive consumers’ preference of kids toothpaste, people’s acceptance of the idea of the gambier toothpaste, and to formulate suitable market penetration strategy based on marketing mix for the gambier toothpaste. The research was held through survey to mothers using purposive sampling technique. Most respondents did not know the danger of fluoride intake and interested in the idea of gambier toothpaste and were willing to buy at a slightly more expensive price. Market penetration strategy was formulated based on the marketing mix. The gambier toothpaste product must focus on the efficacy and safety of the product. Main distribution channels were dentists and through personal selling. Product was promoted using electronic media by educating consumers of gambier efficacy. The price was set about Rp.5.000 to Rp.12.000 to reinforce the perception of good efficacy
Keyword: marketing mix, market penetration, kids’ toothpaste, gambier

Judul: Formulasi strategi pemasaran dengan menggunakan metode proses hirarki analitik di PT.Denta, Jakarta
Abstrak: PT. Denta merupakan produsen pasar gigi Enzim. Sebagai perusahaan yang masih dalam tahap pengenalan, perusahaan mempunyai kendala utama yang dihadapi yaitu rendahnya pengenalan produk di masyarakat sehingga pangsa pasara yang dimiliki perusahaan itu kecil. Perusahaan ini berupaya meningkatkan keberadaan pasta gigi Enzim di Indonesia. Keunggulan produk yang dimiliki oleh pasta gigi Enzim adalah produk pasta gigi non detergen dan mengandung enzim. Persaingan yang terjadi dalam industri pasta gigi menuntut kemampuan perusahaan untuk memprogram pemasaran yang tepat dalam rangkan meraih bagian pasar dan keuntungan yang lebih besar. Tujuan penelitian adalah mengidentifikasi kekuatan dan kelemahan perusahaan dan mengidentifikasi peluang dan ancaman yang dihadapi, merumuskan alternatif strategi pemasaran dan menilai strategi pemasaran yang akan diterapkan pada perusahaan. Ruang lingkup strategi yaitu segmen, target, dan positioning, strategi bauran pemasaran pada strategi promosi, strategi distribusi, strategi harga dan strategi lini produk. Pada perumusan dan penilaian strategi pemasaran digunakan Proses Hirarki Analitik. Elemen-elemen dalam strategi pemasaran dinilai dengan matrik komparasi berpasangan. Ancaman yang dihadapi dalam industri pasta gigi yaitu pangsa pasar yang dimiliki pasta gigi Enzim kecil, pemasok memegang kendali harga bahan baku, bervariasinya jumlah produk dan merek pesaing, adanya produk substitusi, adanya pendatang baru industri pasta gigi, dan penawaran rendah pada konsumen yang elastis terhadap harga. Peluang yang dimiliki adalah posisi penempatan produk sebagai pasta gigi perawatan, penawaran tinggi pada konsumen yang menginginkan produk berkualitas, kapasitas produksi yang cukup besar untuk memperbesar volume produksi. Kekuatan yang dimiliki oleh fungsional pemasaran perusahaan adalah kualitas produk yang dihasilkan baik dan dua saluran distribusi yang digunakan memudahkan pengontrolan dan mencangkup wilayah pemasaran. Kelemahan yang dimiliki oleh fungsional pemasaran adalah positioning produk yang disampaikan ke konsumen kurang tepat, penggunaan dua distributor meninggikan biaya insentif distributor, efektifitas promosi kurang yang mengakibatkan brand awareness konsumen terhadap produk kurang, dan efektifitas penjualan yang kurang akibat kurangnya tenaga promosi penjualan. ...
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Judul: Thermal Characteristics and Dynamics of Tropical Cyclone over Western North Pacific Ocean: A Case Study of Typhoon Songda (Chedeng) 2011
Abstrak: The frequent occasion of Tropical Cyclone (TC) over Western North Pacific (WNP) Ocean lies from 10˚N to 26˚N and 121˚E to 170˚E. Sources of TC development come from warm ocean temperature where latent heat is released during condensation processes and subsequently concentrated in the boundary layer. Relative humidity at 850-700 hPa is responsible to produce the most intense storm. Meanwhile, weak vertical wind shear between 850-200 hPa is one of the dynamical factors that lead to the development of TC. Pressure level of 850-200 hPa is chosen to minimize the thermodynamic effect in the lower troposphere. Typhoon Songda (Chedeng in the Philippines) or TSC lasted from May 18th to 30th, 2011 and strengthened into powerful Super Typhoon stage between May 24th and 27th. Long curving track and the exhibition of all sequences of TC life cycle, TSC is then considered as an ideal case of TC. The objective of the study with case of TSC is to investigate the role of thermal characteristics and dynamics on TC intensity. The research is carried out by using Advanced Research of Weather Research and Forecasting model (WRF ARW model) version 3.3. Two domains are employed in the model. The first domain situate from 02˚N to 40˚N and 118˚E to 149˚E and cover spatial resolution () of 33.1 km. The second domain situate from 09˚N to 27˚N and 119˚E to 132˚E with of 11 km. Timestep of the model () is 120 seconds. The model is supported by the following physical parameterization, i.e., Yonsei University Scheme (YSU) in the boundary layer, Kain-Fritsch scheme (KF) in the cumulus, and WRF Single-Moment 3-class scheme in the microphysics. Initial meteorological condition prior to the formation of the cyclone is generated using WRF ARW standard-release model. Sensitivity of the model output is obtained from a selected single-parameter change scenarios, namely, 10 % to 20 % decrease and increase of wind shear initial data at 850-200 hPa, and by 10 % to 20 % decrease of relative humidity initial data at 850-700 hPa. The result showed that the negative correlations between wind shear and intensity are found in wind shear scenarios. Wind shears of 10 ms-1 which lead to strengthening of the wind intensity in the early period of Typhoon development are found in wind shear scenarios. The effect of wind shear changes on wind intensity is statistically significant in the 20 % wind shear scenarios. During mature stage, weak wind intensity occurred when wind shear increase as given in the WRF standard-release and the 20 % decreasing scenario. Different situation is found in the 20 % increasing scenario where wind shear tend to weak and lead to strong wind intensity at this stage. Meanwhile, the reduction of moisture supply at 850-700 hPa resulting from 20 % decreasing relative humidity play a major role in the weakening of wind intensity and reduces mechanical energy of the cycle process as much as 300 J kg-1.
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