Judul: Pondok Sagu Metro Business Development Strategy with Business Model Canvas Approach in Bogor Regency
Abstrak: Pondok Sagu Metro merupakan proyek hubungan kerja sama antara Pondok Pesantren Al-Qur’an Wal Hadis dengan BB Pascapanen. Pondok Sagu Metro bergerak dalam usaha pengolahan pati sagu menjadi mie mentah dan mie kering yang berdiri sejak Oktober 2021. Tujuan dari penelitian ini untuk mengidentifikasi dan menganalisis faktor internal dan faktor eksternal yang dihadapi Pondok Sagu Metro, merumuskan alternatif strategi dan perbaikan model bisnis yang dapat diterapkan dalam pengembangan usaha, dan menentukan prioritas strategi dari alternatif strategi. Tahapan penelitian terdiri dari identifikasi masalah, verifikasi masalah, ideasi, prototipe, dan verifikasi solusi. Alat analisis yang digunakan adalah BMC, SWOT, matriks IFE, matriks EFE, matriks IE, matriks SWOT, dan QSPM. BMC menunjukkan aktivitas bisnis Pondok Sagu Metro secara keseluruhan. Matriks IFE dan EFE menunjukkan kondisi internal dan eksternal yang berada pada kondisi rata-rata atau sedang. Berdasarkan matriks IE strategi pengembangan bisnis yang umum digunakan yaitu penetrasi pasar dan pengembangan produk. Terdapat enam alternatif strategi yang dihasilkan berdasarkan matriks SWOT. Berdasarkan matriks QSP terdapat tiga strategi prioritas utama, yaitu mengoptimalkan pemasaran, meningkatkan kualitas produk, dan membuat inovasi produk baru. Penerapan ketiga strategi dapat memperbaiki elemen customer segments, channels, customer relationships, value propositions, key activities, dan key partners pada BMC., Pondok Sagu Metro is a collaborative relationship project between Pondok Pesantren Al-Qur'an Wal Hadith and BB Pascapanen. Pondok Sagu Metro is engaged in the business of processing sago starch into raw noodles and dried noodles which was established in October 2021. The purpose of this study is to identify and analyze internal and external factors faced by Pondok Sagu Metro, formulate alternative strategies and improve business models that can be applied in business development, and determine strategic priorities from alternative strategies. The research stage consists of problem identification, problem verification, ideation, prototype, and solution verification. The analytical tools used are BMC, SWOT, IFE matrix, EFE matrix, IE matrix, SWOT matrix, and QSPM. BMC shows the overall business activity of Pondok Sagu Metro. The IFE and EFE matrices show internal and external conditions that are at an average or moderate state. Based on the IE matrix, the commonly used business development strategies are market penetration and product development. There are six alternative strategies generated based on the SWOT matrix. Based on the QSP matrix, there are three main priority strategies, namely optimizing marketing, improving product quality, and making new product innovations. The implementation of the three strategies can improve elements of customer segments, channels, customer relationships, value propositions, key activities, and key partners at BMC.
Keyword: BMC, IE matrix, IFE-EFE matrix, Strategy, SWOT matrix, QSP matrix

Judul: Marketing Development of Start-Up Pondok Sagu Metro
Abstrak: Pondok Sagu Metro merupakan start-up berbasis sagu yang memanfaatkan peluang komoditas sagu Indonesia. Pengembangan pemasaran dilakukan guna membantu Pondok Sagu Metro mengembangkan model bisnis. Tujuan penelitian ini adalah menemukan target pasar yang sesuai dengan perusahaan kemudian menentukan posisi dan strategi pasar yang baik untuk perusahaan. Tahapan desain yang digunakan adalah eksplorasi, pendefinisian masalah, ideasi, prototipe dan validasi. Konsep Ide yang dihasilkan adalah pengembangan strategi pemasaran dan penambahan segmentasi pelanggan. Pengembangan strategi pemasaran menggunakan SWOT, matriks IE, QSPM dan bauran pemasaran. Penambahan segmentasi pelanggan menggunakan analisis STP. Hasil dari pengembangan strategi pemasaran adalah Pondok Sagu Metro berada pada sel V dengan enam alternatif strategi. Strategi dengan prioritas tertinggi adalah mengembangkan pemasaran digital dengan konten edukasi, food blogger dan iklan terkait kesehatan dan keunikan produk dengan STAS 6,331. Hasil analisis STP menunjukkan target pasar dengan segmentasi yang telah dipilih beserta posisi pasar yang sesuai. Posisi pasar yang diperoleh adalah pangan khusus kemudian berubah menjadi mie sehat berbasis sagu. Hasil uji penerimaan konsumen menunjukkan konsumen menerima dengan baik mie sagu dengan penambahan labu dan telur., Pondok Sago Metro is a sago-based start-up that takes advantage of opportunities for Indonesian sago commodities. Marketing development is carried out to help Pondok Sago Metro develop a business model. The purpose of this study is to find a suitable target market for the company and then determine a good market position and strategy for the company. The design stages used are exploration, problem definition, ideation, prototype and validation. The concept idea is to develop marketing strategies and the addition of customer segmentation. Marketing strategy development using SWOT, IE matrix, QSPM and marketing mix. Addition of customer segmentation using STP analysis. The result of developing a marketing strategy is Pondok Sago Metro is in cell V with six alternative strategies. The strategy with the highest priority is to develop digital marketing with educational content, food bloggers and advertisements related to health and product uniqueness with a STAS of 6,331. The results of the STP analysis show the target market with the selected segmentation and market position which is special food market position which then turns into healthy sago-based noodles. The results of the consumer acceptance test show that consumers accept sago noodle well with the addition of pumpkin and eggs.
Keyword: marketing strategy, STP, SWOT, sago noodles

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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