Judul: The Relationship between Promotion Effectiveness and Visitor  Decision Making at the "Mulyaharja" Agro Edu-Tourism Village in Bogor City
Abstrak: Era digital mengubah strategi promosi mulai dari dilakukan secara offline menjadi secara online atau dikombinasikan secara offline dan online. Penggunaan media sosial di Indonesia cukup tinggi sehingga semakin banyak strategi promosi yang dilakukan media sosial, salah satunya yaitu penggunaan Instagram untuk melakukan promosi guna menarik pengunjung Kampung Agro Eduwisata “Mulyaharja”. Adapun tujuan dari penelitian ini adalah menganalisis keefektifan promosi media sosial, menganalisis jalur pelanggan, dan menganalisis hubungan antara efektivitas promosi media sosial terhadap pengambilan keputusan pengunjung untuk mengunjungi Kampung Agro Eduwisata “Mulyaharja”. Metode yang digunakan adalah pendekatan kuantitatif melalui survei yang didukung oleh pendekatan kualitatif melalui wawancara mendalam kepada pihak pengelola. Responden pada penelitian ini terdiri dari 50 responden. Hasil penelitian menunjukkan bahwa strategi promosi yang dilakukan sudah cukup efektif untuk menarik perhatian pengunjung, analisis jalur pelanggan melalui tahap 5A berada pada kategori sedang, dan terdapat hubungan nyata antara efektivitas promosi dengan tingkat pengambilan keputusan pengunjung., The digital era has transformed promotional strategies from offline to online methods. This shift can influence consumer”s decision-making processes. The use of social media in Indonesia is quite high, leading to an increasing number of promotional strategies conducted through social media, such example is the use of Instagram to promote and attract visitors to the Agro Educational Tourism Village "Mulyaharja." The purpose is to analyze the effectiveness of social media promotion, analyze the customer journey, and analyze the relationship between social media promotional strategies and visitor’s decision-making to visit the Agro Educational Tourism Village "Mulyaharja." The method used is a quantitative approach through surveys supported by a qualitative approach through in-depth interviews with the management. The respondents consist of 50 respondents. The results of the study show that the promotional strategies implemented are quite effective in attracting visitor’s attention, the customer journey through the 5A stages is in the moderate category, and there is a significant and direct relationship between the effectiveness of the promotion and the level of visitor's decision-making
Keyword: media sosial, strategi promosi, social media, promotional strategies, agro eduwisata, agro edu-tourism

Judul: The Effectiveness of Instagram Marketing Communications in Shaping Intentions for Return Visits to the Kampung Labirin Tourism Object
Abstrak: Pengembangan wisata berbasis pemberdayaan masyarakat menjadi fokus utama Pemkot Bogor dalam upaya pemulihan perekonomian, salah satunya berlokasi di objek wisata Kampung Labirin yang memanfaatkan Instagram sebagai media komunikasi pemasaran utama. Pemanfaatan media sosial dinilai dapat meningkatkan jumlah kunjungan terlebih untuk membentuk niat kunjungan kembali sehingga tujuan penelitian ini adalah menganalisis efektivitas komunikasi pemasaran Instagram dalam membentuk niat kunjungan kembali. Penelitian ini menggunakan metode kuantitatif didukung data kualitatif dengan pemilihan 44 responden menggunakan teknik accidental sampling dan diolah menggunakan uji korelasi Rank Spearman dan chi square. Pengunjung yang merupakan pengikut akun Instagram menilai sangat baik terhadap konten yang memperhatikan aspek etika. Efektivitas komunikasi pemasaran dinilai efektif dalam menarik perhatian, menimbulkan ketertarikan dan menimbulkan keinginan untuk berkunjung kembali. Faktor-faktor yang berhubungan dengan efektivitas komunikasi pemasaran adalah kejelasan informasi, aspek etis, dan daya tarik visual yang ketiganya berhubungan cukup kuat dengan efektivitas komunikasi pemasaran pada tahap perhatian, keinginan, dan tindakan., The development of community empowerment-based tourism is the main focus of the Bogor City Government in an effort to restore the economy, one of which is located in the Kampung Labirin which utilizes Instagram as the main marketing communication medium. The use of social media is considered to be able to increase the number of visits especially to form return visit intentions so that the purpose of this study is to analyze the effectiveness of Instagram marketing communications in forming return visit intentions. This study uses quantitative methods supported by qualitative data with the selection of 44 respondents using accidental sampling techniques and processed using the Rank Spearman correlation test and chi square. Visitors who are followers of the Instagram account evaluate very well to the content that pays attention to ethical aspects. The effectiveness of marketing communications is considered effective in attracting attention, generating interest and creating a desire to return. Factors related to the effectiveness of marketing communications are the clarity of information, ethical aspects, and visual appeal, all three of which are quite strongly related to the effectiveness of marketing communications at the attention, desire, and action stages.
Keyword: instagram, marketing communications, return visit intention

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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