Judul: Buttercup: Application for Child Growth And Development
Abstrak: Proses tumbuh kembang anak menjadi perhatian utama orang tua dan kepentingan bangsa dalam mencetak sumber daya manusia berkualitas. Risiko jangka panjang akan gangguan kesehatan fisik dan mental pada anak yang tidak memiliki tumbuh kembang yang baik harus dikurangi dan bahkan dihilangkan. Disisi lain perkembangan teknologi dan perilaku masyarakat menjadi pertimbangan untuk mengatasi permasalahan dalam proses tumbuh kembang anak. Ide bisnis Buttercup merupakan aplikasi digital yang menawarkan fitur untuk mendukung tumbuh kembang anak. Ide tersebut diawali dengan analisis permasalahan yang dirasakan konsumen, menciptakan solusi yang tepat, serta merancang model bisnis yang terverifikasi melalui pendekatan customer discovery. Hasil penelitian menunjukkan bahwa terdapat tujuh permasalahan yang dirasakan konsumen terkait tumbuh kembang anak. Buttercup menawarkan solusi berupa delapan fitur dalam aplikasi digital yang dirumuskan berdasarkan tingkat kepentingan menurut konsumen dan berfungsi sebagai pengingat, konsultasi, pendataan, pemantauan, penghubung dengan komunitas dan informasi. Model bisnis Buttercup terverifikasi berdasarkan kesesuaian produk dengan pasar, segmen pelanggan, serta kemampuan perusahaan dalam menghasilkan keuntungan., Child growth and development process becoming the main concern of parents and the interests of the nation in producing quality human resources. Long- term risks of physical and mental health problems in children who do not have good growth and development must be reduced and even eliminated. On the other hand, technological developments and community behavior are considered to overcome problems in child growth and development process. Buttercup business idea is a digital application that offers features to support child growth and development. The idea begins with analyzing the problems felt by consumers, creating the right solution, and designing a verified business model through a customer discovery approach. The results showed that there were seven problems perceived by consumers in child growth and development. Buttercup offers solution in the form of eight features in digital application that formulated based on the level of importance according to consumers and function as reminder, consultation, data collection, monitoring, community liaison and information. Buttercup business model is verified based on the suitability of the product to the market, customer segments, and the company's ability to generate profits.
Keyword: Customer discovery, business model, child growth and development

Judul: Skindcare: All in One Application for Healthy Skin
Abstrak: Peningkatan permintaan produk skin care membuat skin care menjadi kebutuhan sekunder bagi kaum wanita. Namun masih banyak konsumen yang sulit menemukan produk skin care yang cocok dan masih kesulitan dalam mengatasi permasalahan kulit. Ide bisnis Skindcare berupa digital platform diciptakan sebagai solusi untuk membantu permasalahan kulit konsumen dan perawatan kulit. Penelitian ini bertujuan untuk mengidentifikasi karakteristik dan permasalahan yang dihadapi oleh calon konsumen dalam perawatan kulit, merancang model bisnis yang cocok untuk mendapatkan product fit market, dan merancang prototype yang sesuai bagi konsumen. Metode yang digunakan pada penelitian ini yaitu mix method, data kualitatif bersumber dari hasil indepth interview dan data kuantitatif bersumber dari hasil penyebaran kuesioner secara online. Berdasarkan hasil pengujian masalah, terdapat empat masalah yang dialami oleh konsumen dalam mengatasi permasalahan dan perawatan kulit. Aplikasi Skindcare merupakan aplikasi all in one yang memberikan solusi melalui fitur-fitur. Berdasarkan hasil uji solusi, solusi yang ditawarkan oleh aplikasi Skindcare dapat diterima oleh responden. Model bisnis Skindcare terverifikasi berdasarkan tiga aspek yaitu kesesuaian produk dengan pasar, pelanggan dan cara mencapainya, serta cara perusahaan menghasilkan pendapatan., The increasing demand for skin care products makes skin care a secondary need for women. However, there are still many consumers who find it difficult to find suitable skin care products and still have difficulty in overcoming skin problems. Skindcare business idea as a digital platform was created as a solution to help consumers' skin problems and skin care. This study aims to identify the characteristics and problems faced by prospective consumers in skin care, to design a suitable business model to get a product fit market, and to design a prototype that is suitable for consumers. The method used in this research is the mix method, qualitative data sourced from the results of indepth interviews and quantitative data sourced from the results of distributing questionnaires online. Based on the results of problem testing, there are four problems experienced by consumers in overcoming skin problems. The Skindcare application is an all in one application that provides solution through features. Based on the results of the solution test, the solutions offered by the Skindcare application can be accepted by the respondents.
Keyword: customer discovery, model bisnis, platform digital, skin care

Judul: Mitochondrial DNA Gene Organization and Phylogenetic Relationship of Naja siamensis
Abstrak: Naja siamensis is one of Asiatic cobra in the Family of Elapidae, known as a cryptic snake. It has many morphological variations that lead to misidentification. Misidentification can cause the wrong concept in developing antivenom types due to high snakebite cases occur in Thailand. Thus, an accurate species identification using a molecular approach is crucially required. Mitochondrial DNA has been used widely in snake molecular studies. These studies were aimed to determine the arrangement of the N. siamensis partial mitochondrial genes using reptile-oriented primers and to reveal the phylogenetic relationship among other species of Asian cobra. DNA extraction was carried out based on the standard DNA salting-out protocol and was conducted by bioinformatics analysis using BLASTn and MEGA 6 software. Gene annotation was performed against N. kaouthia complete genome. A total of 3121 bp of N. siamensis mtDNA genes were sequenced consisting of partial of six regions: 16S rRNA, ND1, tRNA-Ile, CRII region, tRNA-Leu, tRNA-Gln, and COI genes. The mtDNA gene organization of N. siamensis was predicted to has a similar pattern with the common Elapidae mtDNA gene organization. This study showed that there is a monophyletic form in Naja genus and N. kaouthia is the closest species with N. siamensis based on partial 16S rRNA and ND1 gene.
Keyword: 16S rRNA, Elapidae, ND1, phylogenetic relationship