Judul: Marketing Strategy for Dawoon Tea Indonesia's Beverage Business in Bogor Regency
Abstrak: Dawoon Tea merupakan bisnis minuman siap saji yang berbahan dasar teh hitam. Produk dari Dawoon Tea adalah minuman teh siap saji dengan berbagai pilihan cita rasa kekinian. Dawoon tea memerlukan strategi pemasaran yang baik dan efisien untuk menunjang keberlangsungan umur bisnisnya yang masih tergolong baru. Penelitian ini bertujuan menganalisis keadaan bauran pemasaran usaha minuman teh pada Dawoon tea, mengidentifikasi faktor-faktor lingkungan internal dan eksternal yang menjadi peluang dan ancaman serta kekuatan dan kelemahan bagi Dawoon Tea, serta merumuskan alternatif strategi bagi kegiatan pemasaran produk minuman Dawoon Tea. Metode analisis yang digunakan yaitu, analisis deskriptif dan analisis tiga tahap formulasi strategi. Alat analisis yang digunakan adalah matriks IFE, matriks EFE, matriks SWOT, dan matriks QSP. Berdasarkan hasil analisis lingkungan internal dan eksternal terdapat 7 kekuatan, 5 kelemahan, 5 peluang, dan 3 ancaman. Hasil analisis matriks SWOT merumuskan tujuh alternatif strategi. Hasil analisis matriks QSP menetapkan inovasi terbaru secara langsung di wilayah outlet sebagai prioritas strategi, Dawoon Tea is a ready-to-drink beverage business made from black tea. Products from Dawoon Tea are ready-to-eat tea drinks with a wide selection of contemporary flavors. Dawoon tea requires a good and efficient marketing strategy to support the sustainability of its business which is still relatively new. This study aims to analyze the state of the tea beverage business marketing mix at Dawoon tea, identify internal and external environmental factors that are opportunities and threats as well as strengths and weaknesses for Dawoon Tea, and formulate alternative strategies for marketing activities for Dawoon Tea drinks. The analytical method used is descriptive analysis and analysis of three stages of strategy formulation. The analytical tools used are IFE matrix, EFE matrix, SWOT matrix, and QSP matrix. Based on the results of internal and external analysis there are 7 strength, 5 weakness, 5 opportunities, and 3 threats. SWOT matrix analysis gave seven strategy alternatives. QSP matrix analysis states that introduction of newest innovation directly in the outlet area as priority strategy
Keyword: EFE, IFE, marketing strategy, SWOT, QSP, Tea

Judul: Pengaruh Bauran Pemasaran terhadap Kepuasan Konsumen Dawoon Tea Babakan Tengah Kabupaten Bogor
Abstrak: Dawoon Tea Babakan Tengah adalah perusahaan yang menjual minuman cepat saji berbahan dasar teh dengan citarasa kekinian. Tujuan dari penelitian ini adalah untuk menganalisis karakteristik konsumen, pengaruh bauran pemasaran terhadap kepuasan konsumen dan tingkat kepuasan konsumen. Metode yang digunakan dalam penelitian ini adalah analisis deskriptif, Structural Equation Modeling dengan pendekatan Partial Least Square dan Customer Satisfaction Index. Hasil penelitian menunjukkan bahwa mayoritas konsumen Dawoon Tea Bateng merupakan perempuan berusia 20-22 tahun, belum menikah, bekerja sebagai pelajar/mahasiswa dengan penghasilan Rp1.000.000–Rp1.999.999. Bauran pemasaran yang berpengaruh positif dan signifikan terhadap kepuasan konsumen adalah bauran produk, harga dan tempat. Tingkat kepuasan konsumen Dawoon Tea Bateng berada pada kategori ”sangat puas” dengan nilai 81,86 %., Dawoon Tea Babakan Tengah is a company that sells tea-based fast drinks with contemporary flavors. The purpose of this study was to analyze the characteristics of consumers, the effect of the marketing mix on customer satisfaction and the level of customer satisfaction. The method used in this research is descriptive analysis, Structural Equation Modeling with the Partial Least Square approach and the Customer Satisfaction Index. The results showed that the majority of Dawoon Tea Bateng consumers were women aged 20-22 years, unmarried, working as students with an income of Rp1.000.000 - Rp1.999999. The marketing mix that has a positive and significant effect on customer satisfaction is the product, price and place. The consumer satisfaction level of Dawoon Tea Bateng is in the "very satisfied" category with a value of 81.86 percent.
Keyword: Customer Satisfaction Index, Partial Least Square, Structural Equation Model

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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