Judul: Survival Strategy Broiler Chicken Industry on PT Terrindo Isha Parama
Abstrak: PT Terrindo Isha Parama merupakan perusahaan pembesaran ayam broiler yang terletak di Bogor. Pada tahun 2022 PT Terrindo Isha Parama mengalami kerugian di beberapa bulan, hal itu depengaruhi oleh belum maksimalnya kinerja internal perusahaan dan lingkungan eksternal perusahaan, sehingga di butuhkan sebuah strategi agar PT Terrindo Isha Parama mampu tetap bertahan di industri ayam broiler. Penelitian ini bertujuan untuk menganalisis kondisi persaingan industri ayam broiler sehingga mampu untuk merekomendasikan rumusan survival strategi yang bisa di gunakan oleh PT Terrindo Isha Parama. Analisis kondisi persaingan industri ayam broiler menggunakan pendekatan Porter Five Forces berdasarkan wawancara terhadap pengambil keputusan pada PT Terrindo Isha Parama dan perusahaan sejenis. Untuk merumuskan survival strategy menggunakan pendekatan Porter Generic Strategies dan dengan analisis deskriptif. Hasil dari penelitian yang dilakukan menggunakan Porter Five Forces diketahui bahwa bahwa daya tawar pemasok, daya tawar pembeli, ancaman barang substitusi lemah, dan persaingan antar perusahaan dalam industri kuat sedangkan ancaman pendatang baru lemah. Sedangkan strategi yang dapat di gunakan oleh PT Terrindo Isha Parama menggunakan pendekatan Porter Generic Strategies adalah differentiation focus., PT Terrindo Isha Parama is a broiler chicken farm company located in Bogor. In 2022, PT Terrindo Isha Parama experienced financial losses over several months, influenced by suboptimal internal performance and the company's external environment. Therefore, a strategy is needed to ensure PT Terrindo Isha Parama's survival in the broiler chicken industry. This research aims to analyze the competitive conditions in the broiler chicken industry and to recommend a formulation of survival strategies that PT Terrindo Isha Parama can utilize. The analysis of the competitive conditions in the broiler chicken industry uses Porter's Five Forces approach, based on interviews with decision-makers from PT Terrindo Isha Parama and similar companies. Porter's Generic Strategies and descriptive analysis approach was used to formulate the survival strategy. The study, conducted using Porter's Five Forces, indicates that the supplier power, buyer power, threat from weak substitute products, and inter-firm competition in the industry are strong, while the threat of new entrants is weak. Meanwhile, based on Porter's Generic Strategies approach, the strategy that PT Terrindo Isha Parama could employ is a focus on differentiation.
Keyword: Broiler Chicken Industry, Porter Five Forces, Porter Generic Strategies, Survival Strategy

Judul: Business Development Strategy for Broiler Hatchery Company in South Sulawesi
Abstrak: Chicken is the most affordable alternative to meat protein. The level of consumption of chicken meat in Indonesia in 2020 is below that of Malaysia, Vietnam and the Philippines OECD (2021). Fulfillment of chicken meat consumption is supported by broiler chicken production, followed by demand for DOC (Day-Old Chick). The population of broiler chickens in Indonesia is uneven, dominated by Java Island, while the Eastern Indonesia Region is still far below other regions (BPS 2022). The structure of the broiler industry is dominated by almost 85% of large-scale businesses integrated with Forward integration controlling distribution channels in the live chicken market and the chicken processing market. Production efficiency from this integration activity creates a competitive advantage that is difficult for small and medium scale companies to compete with if they do not develop their business, one of which is PT XYZ. This study aims to identify the direction of business development and determine the right priority strategy to develop PT XYZ's business and describe the driving forces and restraining forces of the selected strategy implementation. This study uses Porter's five forces to analyze industrial competition conditions which are evaluated with the EFE matrix, internal environmental analysis uses Value Chain Analysis (VCA) which is evaluated with the IFE matrix, analysis of company position with the IE matrix, SWOT analysis to generate alternative strategies, Fuzzy ANP analysis. to produce the selected priority strategies, and FFA to determine the implementation steps of the recommended strategies The results of the study show that the current business position is in the Grow and Build category, business development can lead to market penetration to increase market share and forward integration to meet consumer needs. The best strategy that has the highest linkage value is the SO₂ strategy, which is to increase consumers and partnerships. The implementation of this strategy has a greater driving force than its obstacles. Managerial implications that can be carried out by PT XYZ are creating innovation programs that focus on customer oriented and excellent service, evaluating marketing performance on a regular basis based on KPIs, as well as conducting publications and promotions to encourage product purchases.
Keyword: Day-Old Chick (DOC), SWOT, Fuzzy ANP, Force Field Analysis

Judul: Pelabelan Super Vertex Magic
Abstrak: Super vertex magic labeling is labeling on graph with is a set of edges mapped into and is a set of vertices mapped into . It has a vertex magic labeling in which and represents the size and order of the graph respectively. This manuscript proves that paths, cyclics, and disjoint union of cyclics have a super vertex magic labeling. There are four theorems to be discussed. The first theorem proves that path is super vertex magic if and only if is odd and . The second theorem proves that cyclic is super vertex magic if and only if is odd. The third theorem proves that bijection function from an edge set onto of graph can be extended to a super vertex magic labeling if and only if the set amount of edge label that incidents with a vertex in the graph, consists of sequential integers as many as vertices in the graph. The fourth theorem proves that disjoint union of the cyclics consists of cyclics with each cyclic has vertices is super vertex magic if and only if and are odd.
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