Judul: Analisis Pengaruh Marketing Public Relations terhadap Loyalitas Konsumen Restoran Papa Ron‟s Pizza Bogor
Abstrak: The frequency of customer purchases rarely made restaurant has little chance of maintaining customer loyalty. Customer loyalty is an important consideration for corporate competitive strategy. Papa Ron's Pizza restaurant has to be able to positioning themselves and compete in ways innovative marketing. This shows the importance for companies to always give a positive image to customers that can be done through a process of communication in Marketing Public Relations (MPR). MPR is a form of communication programs designed to promote and protect the image of a company or product. Communication activities should be done continuously to maintain customer loyalty. The key to achieve customer loyalty is the formation of customer value. The purpose of this research was to analyze the influence of variables Marketing Public Relations (MPR) to the customer value, to analyze the influence of customer value to the customer loyalty, and analyze the influence of variables Marketing Public Relations (MPR) to the customer loyalty Papa Ron's Pizza Bogor restaurant. Data were collected through observation, interviews, and distributing questionnaires to the respondents. The sampling method used was convenience sampling. Respondents in this study amounted to 100 people with 90% confidence level. Customer loyalty is determined based on Griffin‟ criteria customer loyalty. The methods of data processing analysis are linear and multiple regression analysis, F test, t test, and analysis determination coefficient R2 with data processing Microsoft Excel 2007 and SPSS version 17. Based on Griffin‟ criteria customer loyalty known that Papa Ron's Pizza restaurant are classified as repeat customers (customers with repeated purchases) as much as 3%. Customer clients (customers regularly purchases) by 74% and customers advocates (loyal customers who recommend products) as much as 23%. Papa Ron's Pizza restaurant has some loyal customers (advocates). This can be an opportunity for the restaurant to maintain relationships with customers continuously through communication in Marketing Public Relations activities. MPR variables overall significantly influence to the customer value and only the publications and identities media that have a significant. Variable MPR are only able to explain customer value by 31.0%, the remaining 69% is explained by other variables are not studied. Publications and identity media of the restaurant was able to meet customer value. The benefits of publication continuously are achieved the customer value. The benefits are influenced by media identity directly is the value of product and corporate image. The result of linear regression analysis the influence of customer value to the customer loyalty has significant effect. The benefits of restaurant products performance (food taste) has been able to provide customer value. Customers with repeated purchases will be a loyal customer and will eventually formed a close relationship in the form of customer loyalty. MPR variables overall significantly influence to the customer loyalty and only variables of publications, news and identities media has a significant. MPR variables could only explain the customer loyalty by 32.9%, the remaining 67.1% described other variables are not studied. The existence of this small effect could be an opportunity for Papa Ron's Pizza restaurant in formulating strategies to communicate in maintaining customer loyalty. Strategies that can be done
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Judul: Analisis kepuasan konsumen restoran Papa Ron’s Pizza Bogor
Abstrak: Perekonomian negara yang semakin membaik menyebabkan gaya hidup masyarakat semakin bervariatif, sehingga berpengaruh terhadap pola konsumsi masyarakat. Hal ini mengindikasikan bahwa bisnis di bidang makanan merupakan salah satu peluang bisnis yang cukup potensial untuk dikembangkan. Kota Bogor adalah salah satu daerah yang potensial untuk menjalankan bisnis di bidang makanan tersebut. Setiap saat muncul restoran-restoran di kota Bogor yang berusaha menampilkan atmosfer restoran yang menarik dan pelayanan yang baik. Sehingga pada akhirnya konsumen tertarik untuk mengunjungi dan mengkonsumsi makanan yang ada di restoran tersebut. Restoran Papa Ron’s Pizza Bogor merasa terancam dengan berdirinya restoran-restoran baru yang menawarkan atmosfer yang bagus dan pelayanan yang baik. Oleh sebab itu, Papa Ron’s Pizza tidak hanya terancam dengan restoran yang menawarkan produk sejenis, tetapi semua restoran yang bisa menciptakan kenyamanan dan kepuasan bagi konsumen. Berdasarkan informasi dari manager Papa Ron’s Pizza, ternyata yang menjadi pesaing utama pada saat ini bukan restoran yang menawarkan produk sejenis tetapi adalah restoran Mc Donal’d yang menggunakan sistem bisnis waralaba. Terbukti sejak berdirinya restoran Mc Donal’d Lodaya Padjajaran pada tahun 2008 (beberapa bulan yang lalu), pendapatan Papa Ron’s Pizza mengalami penurunan penjualan sebesar 20%. Dengan demikian, maka penelitian secara umum ditujukan untuk mempelajari perilaku konsumen terhadap restoran Papa Ron’s Pizza Bogor. Secara khusus penelitian ditujukan untuk mengidentifikasi karakteristik konsumen dan proses keputusan pembelian konsumen restoran Papa Ron’s Pizza Bogor, menganalisis tingkat kepuasan konsumen terhadap restoran Papa Ron’s Pizza Bogor serta merumuskan saran perbaikan untuk restoran Papa Ron’s Pizza Bogor. Penelitian ini dilakukan di restoran Papa Ron’s Pizza Padjajaran, Bogor pada bulan Maret 2009. Data yang digunakan dalam penelitian ini ada dua jenis yaitu data primer dan data sekunder. Pengumpulan data dilakukan dengan membagikan kuisioner kepada konsumen yang sedang makan di Papa Ron’s Pizza. Teknik pengambilan sampel dalam penelitian ini menggunakan sampel tanpa peluang (nonprobability sampling) dengan menggunakan metode convinience sampling. Jumlah responden yang diambil sebanyak 60 responden. Alat analisis yang digunakan dalam penelitian ini yaitu analisis deskriptif tabulasi frekuensi sederhana, Importance Performance Analysis (IPA), Customer Satisfaction Index (CSI) dan analisis kesenjangan (Gap). Hasil analisis karakteristik responden restoran Papa Ron;s Pizza Bogor yang paling banyak berkunjung yaitu responden berjenis kelamin laki-laki, lokasi tempat tinggal di Bogor, status belum menikah, usia 23-28 tahun, suku Jawa, beragama Islam, berpendidikan akhir sarjana, bekerja sebagai pelajar/ mahasiswa dan pegawai swasta, pendapatan/ uang saku per bulan berkisar Rp 500.000 – Rp 1.500.000 dan di atas Rp 4.500.000. Hasil analisis proses pengambilan keputusan pembelian konsumen restoran Papa Ron;s Pizza Bogor, dalam pengenalan kebutuhan yang paling tinggi jumlah respondennya yaitu alasan membeli karena kecepatan penyajian dan sebagai makanan selingan. Pencarian informasi yang paling tinggi jumlah respondennya yaitu dari papan nama, promosi penjualan yang paling berpengaruh adalah paket promosi, dan promosi membuat responden tertarik. Evaluasi alternatif yang paling tinggi jumlah respondennya yaitu pertimbangan mengunjungi restoran karena cita rasa masanan. Keputusan pembelian yang paling tinggi jumlah respondennya yaitu mendadak, pada hari libur yaitu pada sore hari. Hasil pembelian yang paling tinggi jumlah respondennya yaitu tetap membeli walaupun ada kenaikan 10-40 persen, respoden akan datang kembali dan tingkat kepuasan responden adalah puas. Atribut yang perlu dipertahankan adalah kehalalan, kesigapan pramusaji, keramahan dan kesopanan
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Judul: Elektrodeposisi Film Tipis Semikonduktor Cu2ZnSnS4 (CZTS) pada Substrat Kaca ITO
Abstrak: Semiconductor Cu2ZnSnS4 (CZTS) thin film that can be used as absorber layers on solar cell module was made via electrodeposition method. CZTS thin film was electrodeposited on the surface of a silicate glass coated with a thin layer of indium tin oxide (ITO). Deposition process was done using potentiostatic mode at room temperature with a potential of 1.05 V for 30, 45, and 60 minutes, followed with annealing the film at 2 different temperatures, 500 ºC using furnace and 180 ºC using hot plate, both treatments for 45 minutes in N2/H2S atmosphere. The X-ray difractograms were analyzed using Match 2 program and showed that the CZTS thin films had kesterit crystalline structure, with a low percentage of CZTS phase. The thin film also contained secondary phases such as Cu2S, ZnS, and SnS. The obtained CZTS thin films had a thickness between 1.039 and 1.676 μm. Absorption study showed that the band gap energy of CZTS thin films which was annealed using furnace ranged from 1.50 to 1.52 eV, whereas that annealed using the hot plate was not observed. The band gap energy value showed that CZTS thin films can be used as sunlight absorber layers on solar cell. The formation of CZTS crystal film on this investigation was effectively performed using furnace annealing process at a temperature of 500 ºC with deposition time of 45 minutes.
Keyword: Thin film, Electrodeposition, Cu2ZnSnS4