Judul: The Influence of Halal Label, Product, Price, Place and Promotion on Online Food Delivery Purchasing Decisions for Kopi Kenangan in Jabodetabek
Abstrak: Indonesia mengalami peningkatan produksi dan konsumsi kopi setiap tahunnya, mengakibatkan banyak munculnya kedai kopi atau coffee shop di Indonesia, terkhusus di Jabodetabek ketika persaingan meningkat sehingga ada online food delivery. Penelitian ini bertujuan untuk menganalisis pengaruh label halal dan marketing mix (produk, harga, tempat dan promosi) pada keputusan pembelian online food delivery Kopi Kenangan di Jabodetabek. Metode yang digunakan adalah Structural Equation Modeling Partial Least Square (SEM PLS). Berdasarkan hasil penelitian diperoleh variabel label halal, produk, tempat dan promosi berpengaruh terhadap keputusan pembelian produk kopi kenangan. Sedangkan variabel harga tidak berpengaruh pada keputusan pembelian produk kopi kenangan. via online food delivery di Jabodetabek., Indonesia experiences an increase in coffee production and consumption every year. This has resulted in the emergence of many coffee shops or coffeeshops in Indonesia, especially in Jabodetabek which is increasing competition so there is online food delivery. This research aims to determine the influence of the halal label and marketing mix (product, price, place and promotion) on online food delivery purchasing decisions for Kopi Kenangan in Jabodetabek. The method used is Structural Equation Modeling Partial Least Square (SEM PLS). Based on the research results obtained, the variables halal label, product, place and promotion influence the decision to purchase memorable coffee products. Meanwhile, the price variable has no effect on the decision to purchase Kopi Kenangan products via online food delivery orders in Jabodetabek.
Keyword: halal label, marketing mix, online food delivery, purchase decision

Judul: Factors Influencing Consumer Purchase Decisions for  Halal-Labeled Coffee shops
Abstrak: Usaha coffee shop di Kota Bekasi berkembang pesat namun belum semua usaha tersebut memiliki label halal. Adanya inovasi menu yang ditawarkan untuk menciptakan keunggulan dari coffee shop lainnya berupa rum kopi yang masih diragukan kehalalannya. Penelitian ini bertujuan mengidentifikasi karakteristik dan pengetahuan konsumen coffee shop di Kota Bekasi serta menganalisis faktor faktor yang memengaruhi konsumen dalam membeli produk coffee shop berlabel halal di Kota Bekasi. Sampel penelitian diperoleh melalui pengisian kuesioner secara online dengan jumlah 100 responden yang berdomisili di Kota Bekasi. Metode yang digunakan dalam penelitian ini adalah analisis deskriptif dan analisis regresi logistik. Hasil penelitian menunjukkan bahwa variabel pengetahuan halal dan religiusitas berpengaruh positif signifikan serta brand image berpengaruh negatif signifikan terhadap keputusan pembelian pada coffee shop berlabel halal MUI di Kota Bekasi., The coffee shop business in Bekasi City is growing very rapidly but not all of these businesses have a halal label. There are menu innovations that are offered to create advantages from other coffee shops in the form of rum coffee which is still in doubt about its halalness. This study aims to identify the characteristics and knowledge of coffee shop consumers in Bekasi City and analyze the factors that influence consumers in buying coffee shop products labeled halal in Bekasi City. The research sample was obtained through filling out an online questionnaire with a total of 100 respondents who live in Bekasi City. The method used in this research is descriptive analysis and logistic regression analysis. The results showed that the variables of halal knowledge, religiosity had a significant positive and brand image had a significant negative effect on purchasing decisions at a coffee shop labeled halal MUI in Bekasi City.
Keyword: Coffee shop, Descriptive analysis, Halal label, Logistic regression  analysis, Purchase decision

Judul: Embriogenesis ikan buta (Astyanax fasciatus)
Abstrak: Ikan buta Astyanax fasciatus adalah spesies ikan unik dari famili Characidae yang menempati perairan dalam gua di Wilayah La Cueva Chica-San Luis Potasi-Mexico. Ikan ini memiliki mata yang tereduksi (Blind Cavefish) dan warna kulit merah muda, pucat serta mengkilap.
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