Judul: Analisis Proses Keputusan Pembelian Mi Instan Dan Implikasinya Terhadap Strategi Pemasaran (Studi Kasus Pada Konsumen Mahasiswa Di Bogor)
Abstrak: Pertumbuhan ekonomi dan kemajuan infonnasi telah banyak, mengubah poia hidup masyarakat. termasuk diantaranya perubahan dalam poia kebiasaan mengkonsumsi makanan dan minuman, Hal ini berdampak: pada peningkatan jumlah pennintaan terhadap makanan instan, dimana makanan yang sifatnya mudah disajikan, praktis dan nyaman dikonsumsi (convenience food), seperti fast food dan instant food lebih sering dikonsumsi. Salah satu contohnya adalah mi instan. Mi instan merupakan salah satu altematif dalam diversifikasi pangan yang digemari oleh masyarakat karena karakteristiknya yang praktis, relatif murah, mudah diperoleh dimana·mana dan dapat disajikan secara lebih cepat jika dibandingkan dengan nasi.
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Judul: Analisis proses keputusan pembelian mi instan dan identifikasi atribut produk yang di inginkan konsumen
Abstrak: Dalam GBHN dinyatakan bahwa salah satu tujuan pembangunan pertanian adalah memantapkan swasembada pangan. Kebijaksanaan yang ditempuh pemerintah dalam rangka pencapaian swasembada pangan dilaksanakan melalui program diversifikasi pangan. Program ini merupakan salah satu langkah strategis untuk memperbaiki kualitas dan kuantitas pangan yang dikonsumsi penduduk Indonesia. Mi instan adalah salah satu alternatif pangan selain nasi di Indonesia. Mi instan dapat diterima oleh seluruh masyarakat disebabkan karena produsen membangun persepsi konsumen bahwa produk ini menawarkan kepraktisan dan identik dengan kultur masyarakat modern. Oleh karena itu perlu bagi pemasar untuk mempelajari perilaku konsumen. Tujuan penelitian adalah memahami perilaku konsumen mi instan dan mengidentifikasi atribut produk yang diinginkan konsumen serta implikasi pada strategi pemasaran. Selain itu mengidentifikasi atribut-atribut produk yang diinginkan konsumen. Metode penelitian yang digunakan adalah studi kasus di beberapa lokasi perumahan di Kotamadya Bogor. Pemilihan responden dilakukan secara Multi Stage Random Sampling. Responden terpilih mewakili kelas atas, menengah dan bawah. Konsumen mi instan adalah responden yang biasa mengkonsumsi dan membeli mi instan ditempat-tempat penjualan…dst
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Judul: Development of DNA Vaccine Encoding Glycoprotein of Koi Herpes Virus Using Local Isolate.
Abstrak: The aim of this research was to develop DNA vaccine of Koi Herpesvirus in carp. Glycoprotein gene originated from ORF 25 KHV virus that is 1.8 kbp in size, is a potential gene in DNA vaccine construction. The sequencing and similarity analysis of the gene using BLAST software showed that this gene is a GP25 gene and was found to be very similar (99%) to GP25 of KHV virus from the USA and Israel. When this GP25 gene was ligated with pGEMT Easy (pT, 3 kbp in size) vector, plasmid size was increasing up to 5 kb. Following this, a digestion of pT-GP25 plasmid using Sal I enzyme was applied resulted in a GP25 fragment (1.8 kbp). Subsequently, pAct-D6 with a size of 8.5 kbp was also cut using the same enzyme to eleminate a D6 gene with a size of 1.6 kbp. GP25 gene was then ligated with pAct resulted a pAct-GP25 plasmid with a size of 8.8 kbp. As there was only one restriction site applied, ligation can be occurred in two different directions. Thus, in order to determine the plasmid with the desired direction PCR analysis was carried out, and plasmid with the right direction was the one that sized approximately 2.1 kbp (no. 6, 17 and 20). High level of GFP gene expression was detected in all tissues analyzed, i.e. kidney, gil, spleen, and muscle 24 hours after injection which indicated that β-actin promoter of Japanese medaka could be active in common carp. Although not as high as on 24 hours, expression was still detected until day 7 and disappeared after day 28 post injection indicating that pAct-GFP can be remained and β-actin promoter of Japanese medaka can be active in muscle, gills and kidney at least a week after injection. The result of RT-PCR analysis on pAct-GP25 injected common carp showed that GP25 gene expression can be detected 14 days after injection in all tissues observed. The expression level differences between GFP and GP25 genes possibly related to the primer sensitivity on annealing process to cDNA template and the size of PCR targeted DNA fragment, as smaller PCR targeted product will be easier to be amplified than a bigger one. The length of PCR targeted DNA with GP25 primer was 1.8 kbp whereas GFP gene was 0.6 kbp.The challenge test on common carp results showed that all unvaccinated and negative control (not infected with KHV) was alive until the end of the experiment. Whereas, the survival of fish vaccinated with a dose of 12.5 was ranged from 60.9 and 96.7%. In relation to the activity of β-actin promoter that was used in this DNA vaccine, gene expression was occured 24 hours after vaccination and remained until 2 weeks. The control fish that was not injected by GP25 showed no GP25 expression either in the observed tissues or organs and resulted in a lower survival, i.e. 23.3%. The challenge test results has indicated that the fish vaccinated with GP25 at doses of 7.5 and 12.5 μg/100μL were able to produce KHV glycoprotein in their body which would be
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