Judul: The Influence of Hedonic Shopping Motivation and Discount Toward Impulse Buying in JABODETABEK Area.
Abstrak: Perkembangan internet menyebabkan masyarakat memilih berbelanja secara online karena kemudahan-kemudahan yang diberikan. Perilaku pembelian masyarakat juga mulai berubah dari pembelian terencana menjadi pembelian yang tidak terencana atau dikenal sebagai pembelian impulsif. Pebisnis online perlu bersaing untuk meningkatkan penjualan yang salah satunya melalui perilaku pembelian impulsif. Tujuan dari penelitian ini adalah untuk mengidentifikasi karakteristik konsumen, mengidentifikasi perilaku belanja online, menganalisis tanggapan konsumen terhadap hedonic shopping motivation dan potongan harga, dan menganalisis pengaruh hedonic shopping motivation dan potongan harga terhadap pembelian impulsif pada belanja online. Metode analisis yang digunakan adalah analisis deskriptif dan analisis regresi linier berganda. Variabel bebas dalam penelitian ini adalah hedonic shopping motivation dan potongan harga. Hasil uji F menunjukkan bahwa hedonic shopping motivation dan potongan harga berpengaruh secara simultan terhadap pembelian impulsif. Hasil uji t menunjukkan bahwa hedonic shopping motivation (sig. 0.000) dan potongan harga (sig. 0.011) memiliki pengaruh yang positif dan signifikan terhadap pembelian impulsif pada belanja online.
Keyword: Bogor Agricultural University, Institut Pertanian Bogor, IPB, Discount, Hedonic Shopping Motivation, Impulse Buying, Internet, Online business, Shopping behavior

Judul: Analysis of the Effect of Utilitarian and  Hedonic Attributes on Impulse Buying with Cognitive and Affective Attitude
Abstrak: Pengguna internet di Indonesia tahun demi tahun mengalami peningkatan dari tahun ke tahun. Perkembangan tersebut membuat masyarakat menggunakan paylater menjadi salah satu jenis fintech technology yang sering digunakan oleh masyarakat. Saat konsumen berbelanja online, terdapat tiga jenis atribut, diantaranya, atribut utilitas, dan atribut hedonis. Atribut utilitas ini dapat memengaruhi perilaku konsumen yang merujuk pada cognitive attitude dan atribut hedonis ini berhubungan dengan persepsi konsumen mengenai utilitas dan fungsi dari sebuah objek yang merujuk pada sikap afektif. Cognitive dan affective attitude ini memiliki hubungan timbal balik yang dapat memungkinkan perilaku pembelian impulsif. Oleh karena itu, peneliti ingin menganalisis pengaruh utilitarian dan hedonic attributes terhadap perilaku impulse buying pada pengguna paylater di jabodetabek dengan pendekatan cognitive dan affective attitude. Penelitian ini menggunakan sampel sebanyak 235 responden pengguna paylater di Jabodetabek. Sampel penelitian ditentukan menggunakan metode non-probability sampling. Selanjutnya, hasil penelitian dianalisis menggunakan analisis deskriptif dan Structural Equation Modeling-Partial Least Squares (SEM-PLS)., Internet users in Indonesia are increasing year by year. This development makes people use paylater as one type of fintech technology that is often used by the public. When consumers shop online, there are three types of attributes, including utility attributes and hedonic attributes. These utility attributes can influence consumer behaviour which refers to cognitive attitude and these hedonic attributes relate to consumer perceptions of the utility and function of an object which refers to affective attitude. This cognitive and affective attitude has a reciprocal relationship that can enable impulsive buying behaviour. Therefore, researchers want to analyse the effect of utilitarian and hedonic attributes on impulse buying behaviour in paylater users in Jabodetabek with a cognitive and affective attitude approach. This study used a sample of 235 paylater user respondents in Jabodetabek. The research sample was determined using non probability sampling method. Furthermore, the research results were analysed using descriptive analysis and Structural Equation Modeling-Partial Least Squares (SEM-PLS).
Keyword: affective attitude, cognitive attitude, hedonic attributes, impulsive  buying, utilitarian attributes

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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