Judul: Rebound Strategy Formulation in Metal Manufacturing SME CV Anugerah Mulia
Abstrak: PT Terrindo Isha Parama merupakan perusahaan pembesaran ayam broiler yang terletak di Bogor. Pada tahun 2022 PT Terrindo Isha Parama mengalami kerugian di beberapa bulan, hal itu depengaruhi oleh belum maksimalnya kinerja internal perusahaan dan lingkungan eksternal perusahaan, sehingga di butuhkan sebuah strategi agar PT Terrindo Isha Parama mampu tetap bertahan di industri ayam broiler. Penelitian ini bertujuan untuk menganalisis kondisi persaingan industri ayam broiler sehingga mampu untuk merekomendasikan rumusan survival strategi yang bisa di gunakan oleh PT Terrindo Isha Parama. Analisis kondisi persaingan industri ayam broiler menggunakan pendekatan Porter Five Forces berdasarkan wawancara terhadap pengambil keputusan pada PT Terrindo Isha Parama dan perusahaan sejenis. Untuk merumuskan survival strategy menggunakan pendekatan Porter Generic Strategies dan dengan analisis deskriptif. Hasil dari penelitian yang dilakukan menggunakan Porter Five Forces diketahui bahwa bahwa daya tawar pemasok, daya tawar pembeli, ancaman barang substitusi lemah, dan persaingan antar perusahaan dalam industri kuat sedangkan ancaman pendatang baru lemah. Sedangkan strategi yang dapat di gunakan oleh PT Terrindo Isha Parama menggunakan pendekatan Porter Generic Strategies adalah differentiation focus, Small and medium-sized manufacturing enterprises has a strategic role in the Indonesian economy with business units totalling more than 90 percent of the national manufacturing industry business units. The Covid-19 pandemic affects all industrial sectors including the processing industry, especially the ones categorized as SMEs. CV Anugerah Mulia is one of the metal processing SME that experienced a decline in sales during the pandemic and has not yet managed to restore its average income. This study aims to formulate a rebound strategy that needs to be carried out by the company by analysing internal and external factors using the SWOT matrix and determining priority strategies based on the Eisenhower matrix and paired comparison method. The research resulted in two priority strategies to be recommended to CV Anugerah Mulia, that is building online marketing channels as a promotional media to reach end buyers and improving human resource management
Keyword: Metal Manufacturing Industry, Rebound Strategy Formulation, SWOT, Eisenhower Matrix, Paired Comparison

Judul: Survival Strategy Broiler Chicken Industry on PT Terrindo Isha Parama
Abstrak: PT Terrindo Isha Parama merupakan perusahaan pembesaran ayam broiler yang terletak di Bogor. Pada tahun 2022 PT Terrindo Isha Parama mengalami kerugian di beberapa bulan, hal itu depengaruhi oleh belum maksimalnya kinerja internal perusahaan dan lingkungan eksternal perusahaan, sehingga di butuhkan sebuah strategi agar PT Terrindo Isha Parama mampu tetap bertahan di industri ayam broiler. Penelitian ini bertujuan untuk menganalisis kondisi persaingan industri ayam broiler sehingga mampu untuk merekomendasikan rumusan survival strategi yang bisa di gunakan oleh PT Terrindo Isha Parama. Analisis kondisi persaingan industri ayam broiler menggunakan pendekatan Porter Five Forces berdasarkan wawancara terhadap pengambil keputusan pada PT Terrindo Isha Parama dan perusahaan sejenis. Untuk merumuskan survival strategy menggunakan pendekatan Porter Generic Strategies dan dengan analisis deskriptif. Hasil dari penelitian yang dilakukan menggunakan Porter Five Forces diketahui bahwa bahwa daya tawar pemasok, daya tawar pembeli, ancaman barang substitusi lemah, dan persaingan antar perusahaan dalam industri kuat sedangkan ancaman pendatang baru lemah. Sedangkan strategi yang dapat di gunakan oleh PT Terrindo Isha Parama menggunakan pendekatan Porter Generic Strategies adalah differentiation focus., PT Terrindo Isha Parama is a broiler chicken farm company located in Bogor. In 2022, PT Terrindo Isha Parama experienced financial losses over several months, influenced by suboptimal internal performance and the company's external environment. Therefore, a strategy is needed to ensure PT Terrindo Isha Parama's survival in the broiler chicken industry. This research aims to analyze the competitive conditions in the broiler chicken industry and to recommend a formulation of survival strategies that PT Terrindo Isha Parama can utilize. The analysis of the competitive conditions in the broiler chicken industry uses Porter's Five Forces approach, based on interviews with decision-makers from PT Terrindo Isha Parama and similar companies. Porter's Generic Strategies and descriptive analysis approach was used to formulate the survival strategy. The study, conducted using Porter's Five Forces, indicates that the supplier power, buyer power, threat from weak substitute products, and inter-firm competition in the industry are strong, while the threat of new entrants is weak. Meanwhile, based on Porter's Generic Strategies approach, the strategy that PT Terrindo Isha Parama could employ is a focus on differentiation.
Keyword: Broiler Chicken Industry, Porter Five Forces, Porter Generic Strategies, Survival Strategy

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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