Judul: Pengaruh Internet Marketing dan Entrepreneurial Marketing terhadap Daya Saing pada UMKM Bawang Goreng Kabupaten Kuningan.
Abstrak: Kabupaten Kuningan merupakan daerah yang sebagian besar penduduknya mengandalkan sektor pertanian sebagai sumber mata pencaharian. Produk pertanian utama dari Kabupaten Kuningan adalah bawang merah. Bawang merah merupakan komoditas andalan Kabupaten Kuningan sehingga peranan industri pengolahan bawang merah di daerah ini menjadi strategis. Salah satu industri pengolahan bawang merah di Kabupaten Kuningan adalah industri bawang goreng. Akan tetapi, meski keberadaannya begitu potensial, namun upaya pengembangan UMKM bawang goreng masih menghadapi berbagai permasalahan. Diskopdagperin Kabupaten Kuningan (2022) mengidentifikasi beberapa kelemahan dan kendala yang dihadapi pelaku usaha bawang goreng di wilayah Kabupaten Kuningan antara lain: (a) cakupan wilayah pemasaran yang terbatas, (b) jumlah produksi yang dihasilkan. Kunci peningkatan daya saing terletak pada pengusaha yang memilki jiwa kewirausahaan dan jiwa inovasi yang tinggi (Susilo 2010), yang mana hal ini cerminan penerapan entrepreneurial marketing. Selain itu, teknologi juga mempunyai peranan yang pening dalam peningkatan daya saing pelaku usaha. Tujuan dari penelitian ini adalah untuk Mengidentifikasi karakteristik pelaku usaha dan usaha UMKM bawang goreng, untuk menganalisis pengaruh internet marketing dan entrepreneurial marketing terhadap daya saing, kemudian menganalisis prioritas strategi pemasaran untuk pengembangan UMKM bawang goreng melalui strategi entrepreneurial marketing. Data yang digunakan adalah data primer yang didapat melalui pengisian kuesioner online oleh responden. Metode analisis yang digunakan adalah analisis struktural dengan pendekatan PLS-SEM (Partial Square Least-Structural Equation Modeling) dan ANP (Analytic Network Process). PLS-SEM digunakan untuk mengukur signifikansi pengaruh internet marketing dan entrepreneurial marketing terhadap daya saing. ANP digunakan untuk menganalisis prioritas strategi pemasaran untuk pengembangan UMKM bawang goreng. Hasil dari penelitian ini menunjukkan bahwa internet marketing dan entrepreneurial marketing memiliki pengaruh yang positif terhadap daya saing. Kemudian permasalahan keterbatasan informasi wawasan pasar dan tingginya tingkat persaingan merupakan masalah yang paling penting dan kemampuan SDM merupakan strategi prioritas untuk UMKM bawang goreng. Implikasi manajerial yang dapat dilakukan untuk pengembangan pemasaran UMKM bawang goreng oleh pemerintah adalah dengan pemberian pelatihan serta memfasilitasi pembentukan asosiasi UMKM bawang goreng. Bagi para pelaku UMKM dengan menggunakan teknologi berbasis internet khususnya menggunakan media sosial untuk menjual dan memasarkan produk, Kuningan Residence is an area where most of the population relies on the agricultural sector as a source of livelihood. The main agricultural product from Kuningan Regency is onions. Onions are the mainstay commodity of Kuningan Residence, so the role of the onions processing industry in this area is strategic. One of the onions processing industries in Kuningan Regency is the fried onions industry. However, even though its existence is so potential, efforts to develop fried onions SMEs are still facing various problems. Diskopdagperin Kuningan Residence (2022) identified several weaknesses and obstacles faced by fried onions business actors in the Kuningan Residence, including: (a) limited marketing area coverage, (b) the amount of products produced. The key to increasing competitive advantages lies in entrepreneurs who have an entrepreneurial spirit and a high innovation spirit (Susilo 2010), which is a reflection of the application of entrepreneurial marketing. In addition, technology also has an important role in increasing the competitive advantages of business actors. The purpose of this study is to identify the characteristics of fried onions SMEs and businesses, to analyze the impact of internet marketing
Keyword: ANP, competitive advantages, entrepreneurial marketing, internet marketing, SEM PLS, SMEs

Judul: Analisis Kelayakan Usaha Industri Rumah Tangga Bawang Goreng Di Kabupaten Kuningan, Jawa Barat
Abstrak: The main agricultural products of the Kuningan districtare red onion. This commodities makes Kuningan district as a center of onion production in Indonesia. Based on data from the Department of Agriculture Kuningan district, in 2005 the production of onion in Kuningan district ranks first with a production rate of 244 456.2 tons. This study aims to (1) identify the characteristics of fried onions in Kuningan district, (2) determine the feasibility of onions fried in Kuningan district, (3) determinethe sensitivity of fried onions businesses in Kuningan district to changes affecting the business. The amount of business fried onions in Kuningan district there are 16 units that can be grouped into six types. Type A, B, C, D, E, and F. Financial analysis shows that the business is viable fried onions are fried onions effort type D and F. Both of types have their NPV value of 75 250 000 and 77 260 000, IRR of 33.00 percent and 32.00 percent, Net B/C ratio of 1.60 and 1.60, and the payback period for 3.30 months and 3.50 months. The sensitivity analysis showed that Type D and F efforts continue to demonstrate the value of the investment criteria for eligibility in the event of changes in prices of onion and product prices for 50.00 percent.
Keyword: Home Industry, Fried Onions

Judul: Elektrodeposisi Film Tipis Semikonduktor Cu2ZnSnS4 (CZTS) pada Substrat Kaca ITO
Abstrak: Semiconductor Cu2ZnSnS4 (CZTS) thin film that can be used as absorber layers on solar cell module was made via electrodeposition method. CZTS thin film was electrodeposited on the surface of a silicate glass coated with a thin layer of indium tin oxide (ITO). Deposition process was done using potentiostatic mode at room temperature with a potential of 1.05 V for 30, 45, and 60 minutes, followed with annealing the film at 2 different temperatures, 500 ºC using furnace and 180 ºC using hot plate, both treatments for 45 minutes in N2/H2S atmosphere. The X-ray difractograms were analyzed using Match 2 program and showed that the CZTS thin films had kesterit crystalline structure, with a low percentage of CZTS phase. The thin film also contained secondary phases such as Cu2S, ZnS, and SnS. The obtained CZTS thin films had a thickness between 1.039 and 1.676 μm. Absorption study showed that the band gap energy of CZTS thin films which was annealed using furnace ranged from 1.50 to 1.52 eV, whereas that annealed using the hot plate was not observed. The band gap energy value showed that CZTS thin films can be used as sunlight absorber layers on solar cell. The formation of CZTS crystal film on this investigation was effectively performed using furnace annealing process at a temperature of 500 ºC with deposition time of 45 minutes.
Keyword: Thin film, Electrodeposition, Cu2ZnSnS4