Judul: Respon Masyarakat Terhadap Pencantuman Sertifikasi Halal Sebagai Upaya Meningkatkan Ekuitas Merek Produk Pangan (Studi Kasus Kelurahan Balumbang Jaya, Kecamatan Bogor Barat, Kabupaten Bogor).
Abstrak: The Halal certificate is definitely very important for Indonesia citizens especially for moslem. Their foods should be Halal, clean, fresh, and healthy. But the peoples is just have a little or maybe don’t know anything about halal certificate, so LP POM MUI have an obligation to examine and provide halal certificate. The halal certificate should put on the label so that people can ensure wether a product is halal or not. The goal of this research were to analyse the relations between individual factors with the level of knowledge, the level of awareness, and the level of brand equity and to analyse the relations between the level of knowledge, the level of awareness, and the level of brand equity. This research was held in Kelurahan Balumbang Jaya, Kecamatan Bogor Barat, Provinsi Jawa Barat. The number of respondents were 100. The conclusion of this research was, the level of education had a significant relationship with the level of knowledge about halal certificate. Besides that, there is also another relationship between the level awareness of halal certficate with the degree of brand equity.
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Judul: Faktor-Faktor Yang Memengaruhi Awareness Masyarakat Muslim Kota Bogor Terhadap Produk Olahan Pangan Halal
Abstrak: Kota Bogor memiliki potensi dan peluang yang cukup besar bagi pemasaran produk pangan halal. Hal ini mengingat jumlah penduduk muslim Kota Bogor yang mencapai 91.96% dari total penduduknya serta persentase pengeluaran rata-rata per kapita sebulan untuk konsumsi makanan masyarakat Kota Bogor mencapai 44.62% dari total pengeluaran rumah tangga pada tahun 2011. Pola perilaku masyarakat dalam mengonsumsi produk pangan halal akan menjadi ukuran tingkat permintaan (demand side) terhadap produk tersebut. Dalam teori ekonomi dasar dijelaskan bahwa peningkatan permintaan produk pangan halal akan berpengaruh terhadap peningkatan usaha penyedia (supply side) produk pangan halal. Oleh karena itu, pengetahuan tentang demand side sangat bermanfaat dan sebagai prasyarat utama dalam melihat peluang usaha yang akan dikembangkan. Demand side ini dapat terbentuk karena awareness masyarakat terhadap pangan halal. Penelitian ini bertujuan untuk menganalisis tingkat awareness dan faktor-faktor yang memengaruhi awareness masyarakat muslim terhadap pangan halal. Penelitian dilakukan dengan meninjau persepsi dari 174 orang masyarakat muslim di Kota Bogor melalui kuesioner. Analisis faktor dilakukan dengan menggunakan metode Structural Equation Modeling (SEM) sedangkan tingkat awareness dianalisis dengan menggunakan analisis deskriptif. Hasil penelitian menunjukkan bahwa faktor yang memengaruhi halal awareness secara langsung adalah tingkat halal self-efficacy dan peran label/sertifikasi halal sedangkan yang berpengaruh secara tidak langsung adalah tingkat ketakwaan, tingkat literasi halal, serta health reason.
Keyword: awareness, Kota Bogor, Structural Equation Modeling, pangan halal, persepsi

Judul: Penyusunan Overlap Graph menggunakan Suffix Tree pada DNA Sequence
Abstrak: The DNA sequence assembly is very important in genome analysis. This step aims to reconstruct contigous DNA fragment (contigs) from short fragment by concatenating fragments based on the overlap region among them. This method employs overlap graph for solving the problems. In this graph, nodes represent fragments and edges represent overlap. This research developed a software for constructing overlap graph using suffix tree. The evaluation was conducted by measuring the number of nodes, number of edges, and the execution time in many values of minimum overlap. The minimum overlap is defined as the minimum length of substring which is considered as the overlap region between two fragments. The evaluation results showed that the number of nodes, the number of edges, and the execution time were increased with the decreasing of the minimum overlap value.
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