Judul: Perilaku Penggunaan Pembalut pada Mahasiswi
Abstrak: LUSIANA PUTRI RAHAYU. The Behavior of Sanitary Napkin Utilization on College Students. Under Guidance of LILIK NOOR YULIATI and MEGAWATI SIMANJUNTAK The objective of this research were to identified amount of source information of sanitary napkin; attachment of sample with mother, knowledge about napkin, brand awareness, brand image and the behavior os sanitary utilization; to analyze the relationship of samples’ characteristics and attachment with mothers with sanitary knowledge; to analyze the relationship of top of mind with brand using; and to analyyze factors that affected the suitability of brand using with top of mind. The result showed that 60% percent samples got information from three to five information sources. Half samples were categorized moderate in sanitary napkin knowledge. Seventy percent samples had menstrual from six to seven days per period and 69% samples usually use 11–20 sanitary napkins. During the last three months, most samples used maxi sanitary napkins type and 67% samples used Charm. About sixty three percents samples mentioned that Charm was on top rank in top of mind and the first rank brand recall was Laurier. Correlation between age and education with samples’ knowledge level was positive and significant, only amount of allowance affected significantly the suitability between brand using with top of mind. Keywords: Sanitary Napkin, Utilization Behavior, Brand.
Keyword: 

Judul: Analisis keputusan pembelian dan preferensi konsumen pembalut wanita “Charm” (kasus pada mahasiswi strata 1 Institut Pertanian Bogor)
Abstrak: Modernisasi zaman telah merubah gaya hidup masyarakat kepada pola konsumsi yang cepat, mudah dan praktis. Terdapat perbedaan kebutuhan antara konsumen laki-laki dengan konsumen wanita. Wanita memiliki kebutuhan yang harus dipenuhi oleh suatu produk ketika mengalami fase menstruasi. Produk tersebut biasa disebut dengan pembalut. Di masa kini penggunaan pembalut dianggap cara yang cepat dan praktis untuk memudahkan wanita mengatasi menstruasi dan tetap bisa beraktifitas dengan baik. Hal ini meningkatkan peluang bisnis pada industri pembalut wanita. Akibatnya persaingan dalam industri tersebut semakin pesat. PT Uni-Charm Indonesia merupakan salah satu produsen dari pembalut wanita dengan merek Charm yang berdiri sejak tahun 1997 yang terkena dampak persaingan tersebut. PT Uni-Charm Indonesia dituntut untuk mampu melakukan peningkatan dan pengembangan secara berkesinambungan terhadap produk pembalut wanita Charm.
Keyword: 

Judul: Penentuan Nilai Eigen dan Vektor Eigen dari Matriks Tridiagonal 2-Toeplitz dengan Pendekatan Polinomial Chebyshev
Abstrak: The eigenvalues and eigenvectors of a matrix can be determined by finding its characteristic polynomials. The characteristic polynomials of a tridiagonal 2-Toeplitz matrix is shown to be closely connected to polynomials which satisfy the Chebyshev recurrence relationship. If the order of the matrix is odd, then the eigenvalues are found explicitly in terms of the Chebyshev zeros and the eigenvectors are found in terms of the polynomials satisfying the recurrence relationship. For even ordered matrices, the situation is more complicated. The problem in these cases is that although the Chebyshev recurrence formula is still applied, its initial values are not generating Chebyshev polynomials
Keyword: