Judul: Strategi Peningkatan Citra Pondok Pesantren (Studi Kasus di Kabupaten Pati, Jawa Tengah)
Abstrak: Tingginya persaingan meningkatkan minat konsumen untuk belajar di pondok pesantren, menyebabkan adanya upaya dalam pengembangan pondok pesantren. Keterbatasan sumberdaya yang dimiliki pondok pesantren menyebabkan kendala dalam pengembangan pondok pesantren. Adanya kendala pengembangan pondok pesantren menyebabkan timbulnya upaya pondok pesantren dalam meningkatkan citranya. Tujuan penelitian ini untuk menentukan strategi peningkatan citra pondok pesantren. Data yang digunakan adalah data primer yang diperoleh melalui pengamatan langsung, dan kuisioner serta data sekunder yang diperoleh melalui buku dan literatur lain. Alat analisis yang digunakan adalah Analytical Hierarchy Process (AHP). Hasil penelitian menujukkan bahwa penerapan strategi dapat dilakukan dengan priority setting dengan penerapan secara bertahap. Urutan Prioritas yang terbentuk adalah: (1) pengembangan kualitas tenaga pendidik, (2) pengembangan fasilitas pendidikan, (3) kerjasama pengembangan kurikulum, dan (4) publikasi pondok pesantren.
Keyword: Brand Image, Citra, Pondok Pesantren, Strategi Peningkatan Citra

Judul: Strategi Public Relations dalam Meningkatkan Citra Sentulfresh Education Program
Abstrak: Public Relations have implemented communication strategies to increase the image. Communication strategies is achieved through three of approaches, such as educative and persuasive approach, public relations social responsibility approach, and cooperation approach. This study using a quantitative approach that supported by qualitative data, and SWOT analyze to determine the strategies which must to implemented through the relationships between the characteristics of the tourists characteristics and Public Relations activity with the image of Sentulfresh Education Farm which is the result of the assessment of the constituent visitors tour. Statistical analysis showed that the variables of education level, frequency arrival, frequency of PR activities and strength of the message associated with the image of Sentulfresh Education Farm. SWOT analysis calculations show that the Public Relations Education Farm Sentulfresh must aggressive strategy in order to optimize the strengths and to utilize the opportunities
Keyword: Bogor Agricultural University, SWOT, Strategy, Public Relations, image

Judul: Mitochondrial DNA Gene Organization and Phylogenetic Relationship of Naja siamensis
Abstrak: Naja siamensis is one of Asiatic cobra in the Family of Elapidae, known as a cryptic snake. It has many morphological variations that lead to misidentification. Misidentification can cause the wrong concept in developing antivenom types due to high snakebite cases occur in Thailand. Thus, an accurate species identification using a molecular approach is crucially required. Mitochondrial DNA has been used widely in snake molecular studies. These studies were aimed to determine the arrangement of the N. siamensis partial mitochondrial genes using reptile-oriented primers and to reveal the phylogenetic relationship among other species of Asian cobra. DNA extraction was carried out based on the standard DNA salting-out protocol and was conducted by bioinformatics analysis using BLASTn and MEGA 6 software. Gene annotation was performed against N. kaouthia complete genome. A total of 3121 bp of N. siamensis mtDNA genes were sequenced consisting of partial of six regions: 16S rRNA, ND1, tRNA-Ile, CRII region, tRNA-Leu, tRNA-Gln, and COI genes. The mtDNA gene organization of N. siamensis was predicted to has a similar pattern with the common Elapidae mtDNA gene organization. This study showed that there is a monophyletic form in Naja genus and N. kaouthia is the closest species with N. siamensis based on partial 16S rRNA and ND1 gene.
Keyword: 16S rRNA, Elapidae, ND1, phylogenetic relationship