Judul: Kajian Entrepreneurial Marketing terhadap Pengembangan dan Keberlanjutan Usaha Industri Kecil Menengah Furniture di Bogor
Abstrak: Small and Medium Enterprises (SMEs) play a very important role in economic development . However, SMEs still have a marketing related issues. To resolve these problems, Entrepreneurial Marketing (EM) is a more appropriate approach in terms of resource limitations and problems that exist in small and medium enterprises (SMEs). This study was conducted to see the effect of entrepreneurial marketing for development and business sustainability, especially in the furniture and the factors that influence the Entrepreneurial Marketing (EM). The data used was primary data obtained from interviews and analyzed using analysis tools Structural Equation Modeling (SEM) approach through a Partial Least Squares (PLS). The results showed that entrepreneurial marketing affect significantly the business sustainability, but did not significantly influence the development of the business. Factors affecting the development of entrepreneurial marketing are product diversification, frequency modeling or new trends, and keep track of the level of needs / tastes of customers
Keyword: furniture business, entrepreneurial marketing, business sustainability, business development

Judul: Kajian Entrepreneurial Marketing terhadap Pengembangan dan Keberlanjutan Usaha IKM Makanan dan Minuman di Wilayah Bogor
Abstrak: Food and beverage industries are one of the non-oil and gas subsector manufacture in Bogor. The marketing concept of the Small and Medium Enterprises (SMEs) is different from the Big Enterprises. SMEs employes the entrepreneurial marketing system there is more flexible to confront a strict market competition. The purpose of this study are to understand the SMEs profile and its subject characteristic, identify determinant factors of entrepreneurial marketing, and identify the stages of entrepreneurial marketing for advanced business development. The analytic tools for this study are descriptive analysis and Structural Equation Modeling (SEM) with Partial Least Squares (PLS) approach. The result shows entrepreneurial marketing is significant with indirect effect to advanced business through business development.
Keyword: food and beverage industry., entrepreneurial marketing, business development, advanced business

Judul: Pemurnian dan karakterisasi protein inhibitor RNA helikase virus hepatitis C
Abstrak: Hepatitis C virus (HCV) infection is the second most common chronic viral infection in the world with global prevalence. This infection is contribution to chronic hepatitis and liver cirrhosis, often leading to hepatocellular carcinoma. There is no effective drug and vaccine available against HCV. The current standard treatment, a combination of pegylated interferon-α with ribavirin, is limited by its suboptimal response rate in a significant patient population, side effects, and affordability. Therefore, development of effective drug is needed. One approach to find out the candidate of antiviral drug is to discover the inhibitor of enzyme that essential for virus replication, such as RNA helicase. Streptomyces chartreusis 5-095 produce the inhibitor of HCV RNA helicase. The aim of this study was to purify the protein inhibitor which has inhibition activity against ATPase activity of RNA helicase HCV from S. chartreusis 5-095. The supernatant of culture S. chartreusis 5-095 exhibited high inhibiton activity against ATPase activity of RNA helicase HCV (approximately 72%) at 10 days of incubation. The extracellular protein inhibitor was partially purified by procedures of precipitation with ammonium sulfate to 65% saturation and gel filtration (Sephadex G50) using methanol water solution (4:6) as an eluen. The purity of protein inhibitor was monitored by SDS PAGE. The protein inhibitor showed a relative molecular mass were estimated to be 14 kDa and increased the purity 23,08 fold than those of the crude protein. The specific activity and IC50 after purification were 13,1338 U/mg and 0,0767 mg/mL, respectively. The activity of purified protein inhibitor showed its stability over pH range from 5-8 and optimum at pH 7,4. The inhibition activity showed its stability up to 70% at temperature 100 oC. The purified protein inhibitor relatively stable its activity at storage in the range of -20 oC to room temperature for 35 days.
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