Judul: Faktor-Faktor yang Memengaruhi Minat Konsumen untuk Berlangganan Layanan Aplikasi Musik Streaming JOOX
Abstrak: Penelitian ini telah menunjukkan pentingnya nilai yang dirasakan (perceived value) sebagai faktor yang mampu memengaruhi minat berlangganan (purchase intention) pada layanan teknologi baru yaitu aplikasi musik streaming JOOX. Hal tersebut dapat berimplikasi pada keberhasilan industri musik online yang saat ini berkembang dengan pesat. Studi ini didasarkan pada teori Value-based Adoption Model (VAM) dan beberapa literatur lain yang mengeksplorasi faktorfaktor yang dapat membentuk perceived value yang pada hubungannya memengaruhi minat berlangganan pada layanan konten online (musik streaming). Data yang dikumpulkan berasal dari 100 responden yang merupakan mahasiswa IPB Dramaga dan model penelitian ini menggunakan pendekatan Partial Least Square (PLS). Hasilnya menunjukkan bahwa kegunaan yang dirasakan (perceived usefulness) dan kesenangan yang dirasakan (perceived enjoyment) memiliki pengaruh yang positif dan signifikan pada nilai yang dirasakan (perceived value) yang pada gilirannya secara signifikan memengaruhi minat berlangganan (purchase intention).
Keyword: perceived enjoyment, perceived usefulness, perceived value, purchase intention, streaming music., perceived enjoyment, perceived usefulness, perceived value, purchase intention, streaming music

Judul: Pengaruh User Experience Terhadap Customer Satisfaction dan Customer Loyalty Generasi Milenial pada Aplikasi Streaming Spotify
Abstrak: Cepatnya perkembangan teknologi informasi pada zaman ini mepengaruhi berbagai hal dalam kehidupan, seperti semakin banyaknya masyarakat yang memiliki telepon seluler dengan akses internet (smartphone) yang didominasi oleh generasi milenial. Salah satu layanan yang bisa diakses melalui internet adalah layanan streaming musik. Spotify membutuhkan user experience yang baik untuk membuat pelanggan mereka bersubskripsi. Penelitian ini bertujuan untuk mengidentifikasi karakteristik pengguna Spotify, menganalisis pengaruh user experience terhadap customer satisfaction, user experience terhadap customer loyalty, dan customer satisfaction terhadap customer loyalty dari generasi milenial yang memakai Spotify. Data dalam penelitian diperoleh melalui data primer dan sekunder. Analisis data menggunakan analisis deskriptif dan analisis SEM-PLS. Hasil penelitian menunjukan user experience berpengaruh positif dan signifikan terhadap customer satisfaction dan tidak signifikan pada customer loyalty serta customer satisfaction berpengaruh positif dan signifikan terhadap customer loyalty., The rapid development of information technology at this time affects various things in life, such as the increasing number of people who have cell phones with internet access (smartphones) which are dominated by the millennial generation. One of the services that can be accessed via the internet is music streaming service. Spotify is one of the companies in the music industry that needs a good user experience make their customers subscribe to them. This study aims to identify the characteristics of Spotify users, analyze the effect of user experience on customer satisfaction, user experience on customer loyalty, and customer satisfaction with customer loyalty from the millennial generation who uses Spotify. The data in this study were obtained through primary and secondary data. The method that is used to analyze the data is descriptive analysis and SEM PLS analysis. The results showed that user experience has a positive and significant effect on customer satisfaction and has no significant effect on customer loyalty while customer satisfaction has a positive and significant effect on customer loyalty.
Keyword: millennial generation, user experience, customer satisfaction, customer loyalty

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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