Judul: Studi Peningkatan Kualitas Air Minum Dalam Kemasan Merek AM Untuk Memperkuat Daya Saing
Abstrak: Persaingan bisnis produk Air Minum Dalam Kemasan (AMDK) cukup tinggi, sebab masyarakat mengerti bahwa air merupakan kebutuhan mutlak. Banyak pemain baru masuk untuk merebut pasar, sehingga semakin sulit bagi manajemen AMDK AM untuk memperluas pasarnya. Untuk dapat bertahan bahkan meningkatkan daya saing pada industri sejenis, maka perusahaan harus dapat menyajikan produk dengan karakteristik kualitas yang dapat memenuhi keinginan dan harapan konsumen. Diperlukan suatu Studi yang tepat agar perusahaan dapat mencapai tujuan peningkatan. Penelitian ini bertujuan 1) mengidentifikasi indikator kualitas AMDK menurut konsumen umum, 2) mengidentifikasi kinerja AMDK AM berdasarkan indikator tersebut, 3) menetapkan atribut utama dalam rangka prioritas perbaikan untuk meningkatkan daya saing. Data yang dikumpulkan pada penelitian ini data primer dan data sekunder. Data primer dikumpulkan langsung dari sumber informasi, yaitu dengan wawancara dan kuesioner, sedangkan data sekunder berasal dari studi pustaka. Metode pengolahan data yang digunakan dalam penelitian ini adalah Crosstab dengan bantuan software SPSS 17.00 dan Analisis Gap. Hasil penelitian menunjukan bahwa profil konsumen umur dan konsumsi mempengaruhi penilaian kinerja produk. Hasil dari analisis gap perbaikan diprioritaskan pada kesenjangan (gap) yang tertinggi dari setiap atribut, kesenjangan tertinggi terjadi pada indikator menyehatkan, kejernihan, jaminan mutu dan air yang tidak berbau, kehigieniesan kemasan, segel yang kuat, merek yang mudah diucapkan dan menggambarkan isi.
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Judul: Analisis Tingkat Kesukaan Konsumen Terhadap  Air Minum Dalam Kemasan (Amdk)
Abstrak: Water is a natural resource that is necessary for the organism at both the plants, animals and even humans. Water is also the natural resources that are important in supporting economic development and social sectors such as industry, power, agriculture, fishery, animal husbandry, transport, tourism and households. Community needs to water at this time has been increasing. This is because the number of people who continue to grow. Growing number of people not accompanied by increased supply of drinking water can cause scarcity (Nurmalina, 2003). It makes business AMDK highly prospective and encourage industry growth AMDK in big cities in Indonesia. Based on the problems faced by the goal to be achieved from this research, namely, analyzing the level of consumers prefer to drink water in the product packaging (AMDK), and identify how the level of loyalty in the consumer packaged drinking water (AMDK). So with the introduction of this research are expected to provide benefits to companies AMDK producers, to consumers and to institutions. This research was conducted in the Village Babakan Raya Darmaga or around campus Darmaga IPB Bogor, in June until November 2008. The variables that are important in this research is the behavior of the community, community characteristics, market stimuli, and other stimuli. The indicators of public attitudes on the decision to purchase a product is the introduction of needs, information search, alternative evaluation, purchase decision and post-purchase behavior. From this research found that the results show that in principle the level of consumers prefer products AMDK is the same, because in principle, a sense of thirst can not be delayed. Level of consumer loyalty to products AMDK not stabilized, this is more due to factors such as availability of product and factor markets in preference to the price offered by the manufacturer AMDK itself. Based on the analysis in this research that there is no significant difference in the level of consumer preferences towards product AMDK tested. This showed in the results tested by the respondent that the test is done with the same information with the test performed without information about the brand of the product. Product purchase decisions based on the availability of more products in the market, the level of preference for the product itself.
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Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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