Judul: Analisis bauran promosi ekspor sepatu kulit: Studi kasus pada CV Fortuna Shoes Bandung
Abstrak: CV Fortuna Shoes merupakan salah satu perusahaan pembuat sepatu kulit di Indonesia yang berlokasi di Bandung, Jawa Baral. CV Fortuna Shoes memerlukan strategi promosi yang efektif di tengab persaingan yang semakin ketat. Penelitian ini bertujuan (1) Mengkaji bentuk kegiatan promosi yang dilakukan CV Fortuna Shoes, (2) Mengidentifikasi faktor-faktor yang mempengaruhi penyusunan bauran promosi ekspor sepatu kulit pada CV Fortuna Shoes dan (3) Membe.rikan altematif bauran promosi ekspor yang lebib tepat unruk di terapk:an CV Fortuna Shoes. Data yang digunakan dalam penelitian ini· adalah data primer dan sekunder. Data primer diperoleh melalui penelitian Jangsung di lapangan, wawancara dengan pihak-pihak perusahaan yang berkaitan dengan masalah pemasaran produk sepw dan basil dari kuesioner- yang diisi pihak terhl>at dalam kegiatan promosi sepatu kulit. Data sekunder diperoleh dari data internal perusahaan dan data ekstemal yang berasal dari studi literatur di peqrustakaan, dan internet. Al6t bantu analisis yang diguoakan adalah AHP (Analitycal Hierarkby Process), data yang diperoleh kemudian djolah dengan program komi;u!er Expert Choice 2COO dan Microsoft Exce!.. Peneliti31! ini Jiharapk.a:i dapat merubc:lri.k&'l inforol8Si atHll lll2Sllbn kepada pihak perusahaan, terutama dalam rangka penerapan str:lkgi pemasaran ekspor yang lebih tepat bagi perusahaan_ Selain itu pen-clitian ini berguna bagj penulis unruk mengaplikasilran ilmu-ilmu yang telah diter-ima selama perkuliahan serta dapat menjadi bahan rujukan bagi pibak lain yang a1ran melakukan . penelitian selanjutnya.
Keyword: Analitical Hierarkhy Process, shoes

Judul: Analysis of Indonesian Footwear Export Market Diversification and its Determinants
Abstrak: Alas kaki merupakan komoditas unggulan ekspor Indonesia. Namun, destinasi ekspor alas kaki Indonesia masih didominasi oleh beberapa negara sehingga rawan akan guncangan ekonomi global. Jika dibandingkan dengan negara pesaing yaitu China dan Vietnam, ekspor alas kaki Indonesia masih lebih rendah. Perlu dilakukan ekspansi pasar ekspor ke negara yang belum menjadi tujuan utama ekspor untuk mendorong kinerja perdagangan alas kaki Indonesia. Penelitian ini memiliki tujuan untuk menganalisis diversifikasi pasar ekspor alas kaki Indonesia dan determinannya. Metode STR digunakan untuk menganalisis negara tujuan ekspor, metode RCA, EPD, dan X-Model digunakan untuk mengetahui daya saing alas kaki Indonesia, dan regresi data panel digunakan untuk mengetahui faktor-faktor yang memengaruhi ekspor alas kaki Indonesia. Hasil penelitian memperlihatkan Indonesia memiliki daya saing yang kuat di negara Argentina, Austria, Brazil, Cili, Ceko, Yunani, Panama, Plandia, Spanyol, dan Swedia. Regresi data panel memperlihatkan bahwa nilai RCA, GDP negara tujuan ekspor, nilai tukar riil, dan harga ekspor memiliki pengaruh signifikan terhadap ekpor alas kaki Indonesia., Footwear is Indonesia, Footwear is Indonesia's leading export commodity. However, Indonesia's footwear export destinations are still dominated by several countries, making them vulnerable to global economic shocks. When compared with competing countries, namely China and Vietnam, Indonesia's footwear exports are still lower. It is necessary to expand the export market to countries that are not yet the main export destination to boost the performance of Indonesia's footwear trade. This research aims to analyze the diversification of the Indonesian footwear export market and its determinants. The STR method is used to analyze export destination countries, the RCA, EPD and X-Model methods are used to determine the competitiveness of Indonesian footwear, and panel data regression is used to determine the factors that influence Indonesian footwear exports. The research results show that Indonesia has strong competitiveness in the countries of Argentina, Austria, Brazil, Chile, Czech Republic, Greece, Panama, Poland, Spain and Sweden. Panel data regression shows that the RCA value, GDP of nonmain destination countries, real exchange rates, and export prices have a significant influence on Indonesian footwear exports.
Keyword: competitiveness, diversification, footwear

Judul: Thermal Characteristics and Dynamics of Tropical Cyclone over Western North Pacific Ocean: A Case Study of Typhoon Songda (Chedeng) 2011
Abstrak: The frequent occasion of Tropical Cyclone (TC) over Western North Pacific (WNP) Ocean lies from 10˚N to 26˚N and 121˚E to 170˚E. Sources of TC development come from warm ocean temperature where latent heat is released during condensation processes and subsequently concentrated in the boundary layer. Relative humidity at 850-700 hPa is responsible to produce the most intense storm. Meanwhile, weak vertical wind shear between 850-200 hPa is one of the dynamical factors that lead to the development of TC. Pressure level of 850-200 hPa is chosen to minimize the thermodynamic effect in the lower troposphere. Typhoon Songda (Chedeng in the Philippines) or TSC lasted from May 18th to 30th, 2011 and strengthened into powerful Super Typhoon stage between May 24th and 27th. Long curving track and the exhibition of all sequences of TC life cycle, TSC is then considered as an ideal case of TC. The objective of the study with case of TSC is to investigate the role of thermal characteristics and dynamics on TC intensity. The research is carried out by using Advanced Research of Weather Research and Forecasting model (WRF ARW model) version 3.3. Two domains are employed in the model. The first domain situate from 02˚N to 40˚N and 118˚E to 149˚E and cover spatial resolution () of 33.1 km. The second domain situate from 09˚N to 27˚N and 119˚E to 132˚E with of 11 km. Timestep of the model () is 120 seconds. The model is supported by the following physical parameterization, i.e., Yonsei University Scheme (YSU) in the boundary layer, Kain-Fritsch scheme (KF) in the cumulus, and WRF Single-Moment 3-class scheme in the microphysics. Initial meteorological condition prior to the formation of the cyclone is generated using WRF ARW standard-release model. Sensitivity of the model output is obtained from a selected single-parameter change scenarios, namely, 10 % to 20 % decrease and increase of wind shear initial data at 850-200 hPa, and by 10 % to 20 % decrease of relative humidity initial data at 850-700 hPa. The result showed that the negative correlations between wind shear and intensity are found in wind shear scenarios. Wind shears of 10 ms-1 which lead to strengthening of the wind intensity in the early period of Typhoon development are found in wind shear scenarios. The effect of wind shear changes on wind intensity is statistically significant in the 20 % wind shear scenarios. During mature stage, weak wind intensity occurred when wind shear increase as given in the WRF standard-release and the 20 % decreasing scenario. Different situation is found in the 20 % increasing scenario where wind shear tend to weak and lead to strong wind intensity at this stage. Meanwhile, the reduction of moisture supply at 850-700 hPa resulting from 20 % decreasing relative humidity play a major role in the weakening of wind intensity and reduces mechanical energy of the cycle process as much as 300 J kg-1.
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