Judul: Analysis the Influence of Perceived Product Quality and Perceived Price forward Purchase Intention of Preloved Clothes
Abstrak: Emisi karbon dioksida (CO2) dari pembakaran energi dan aktivitas industri global mencapai 36,8 gigaton pada tahun 2022 dan 10 persen pancaran karbon secara global berasal dari industri fashion. Memperpanjang umur pakaian hingga 9 bulan lagi akan mengurangi jejak karbon, limbah, dan penggunaan air masing-masing sekitar 20 persen sampai 30 persen. Salah satu cara memperpanjang umur pakaian adalah dengan menggunakan pakaian preloved. Oleh karena itu, penelitian ini bertujuan untuk meningkatkan minat beli konsumen pakaian preloved melalui identifikasi gambaran umum perilaku konsumen pakaian preloved di Jabodetabek, analisis pengaruh persepsi kualitas produk dan persepsi harga terhadap minat beli pakaian preloved, serta analisis indikator dominan pada persepsi kualitas produk dan persepsi harga konsumen pakaian preloved. Data penelitian menggunakan data primer dari penyebaran kuesioner yang disebarkan secara online, pemilihan responden menggunakan metode purposive sampling. Metode analisis yang digunakan adalah Structural Equation Modeling (SEM) dengan pendekatan Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa persepsi kualitas produk dan persepsi harga berpengaruh positif dan signifikan terhadap minat beli. Minat beli pakaian preloved akan meningkat jika persepsi kualitas produk dan persepsi harga meningkat., Carbon dioxide (CO2) emissions from energy burning and global industrial activities reached 36.8 gigatonnes in 2022, with 10 percent of global carbon emissions come from the fashion industry. Extending the lifespan of clothes by an additional 9 months will reduce carbon footprint, waste, and water usage by approximately 20 to 30 percent each. One way to extend the lifespan of clothes is using preloved clothes. Therefore, this research aims to increase consumers' purchase intention of preloved clothing through identification of general characteristics of consumer behavior of preloved clothes in Jabodetabek, analysis of the effect of perceived product quality and perceived price on purchase intention of preloved clothes, as well as analysis of dominant indicators on perceived product quality and perceived price preloved clothes consumers. The research data uses primary data from distributing questionnaires which are distributed online, the selection of respondents uses a purposive sampling method. The analytical method used is Structural Equation Modeling (SEM) with Partial Least Square (PLS) approach. The research findings indicate that perceived product quality and price perceptions have a positive and significant effect on purchase intention. Purchase intention for preloved clothes will increase if the perceived product qualityand the price perception increase.
Keyword: perceived, purchase intention, preloved clothes, SEM-PLS

Judul: Pengaruh Shopping Lifestyle dan Hedonic Consumption terhadap Keputusan Pembelian dengan Mediasi Emosi Positif Produk Uniqlo di Jabodetabek
Abstrak: Perubahan perilaku masyarakat tidak lepas dari perkembangan teknologi yang semakin mempermudah akses informasi melalui jejaring internet. Hal tersebut berdampak pada berubahnya gaya hidup masyarakat. Industri fashion memiliki daya tarik tersendiri dalam penyesuaian gaya hidup berbelanja di kalangan masyarakat yang berujung pada tindakan hedonis. Tak dapat dipungkiri perilaku hedonis kerap terjadi pada masyarakat di kota-kota besar, khususnya Jabodetabek. Penelitian ini bertujuan untuk menganalisis pengaruh shopping lifestyle dan hedonic consumption terhadap keputusan pembelian dengan emosi positif sebagai variabel mediasi. Metode penelitian dilakukan secara kuantitatif pada bulan Mei – Juni 2023 dengan data primer berupa kuesioner 150 melalui google formulir pada konsumen produk Uniqlo dengan kriteria tertentu (purposive sampling). Metode analisis yang digunakan adalah Structural Equation Modelling-Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa shopping lifestyle berpengaruh signifikan dan positif terhadap keputusan pembelian dan emosi positif. Variabel hedonic consumption memiliki pengaruh signifikan dan positif terhadap emosi positif, namun tidak berpengaruh signifikan terhadap keputusan pembelian. Emosi positif tidak memiliki pengaruh signifikan terhadap keputusan pembelian., Changes in people's behavior cannot be separated from technological developments that make it easier to access information through the internet. This has an impact on changing the lifestyle of the community. The fashion industry has its own charm in adjusting shopping lifestyles among the public which leads to hedonic actions. It is undeniable that hedonic behavior often occurs in people in big cities, especially Jabodetabek. The study aimed to analyze the effect of shopping lifestyle and hedonic consumption on purchasing decisions, with positive emotions as a mediating variable. The research method was conducted quantitatively in May - June 2023 using primary data in the form of a questionnaire distributed to 150 consumers of Uniqlo products through Google Forms with specific criteria (purposive sampling). The respondents were selected based on specific criteria using purposive sampling. The analytical method used Structural Equation Modeling-Partial Least Square (SEM-PLS). The results of the study showed that shopping lifestyle had a significant and positive effect on purchase decisions and positive emotions. The hedonic consumption variable had a significant and positive influence on positive emotions, but it did not have a significant effect on purchasing decisions. Positive emotions did not have a significant influence on purchasing decisions.
Keyword: consumer, hedonic consumtion, positive emotions, purchase decision, shopping lifestyle

Judul: Trichomonas Gallinae Penyebab Trichomonosis Pada Unggas
Abstrak: Trichomonas gallinae adalah protozoa yang bergerak aktof dengan keempat flagella yang mempunyai layar dan pada salah satu sisinya terdapat membran seperti sirip ikan yang berombak. Spesies dari genus Trichomonas ini mempunyai arti penting pada unggas, karena dapat menyebabkan infeksi pada alat pencernaan bagian atas.
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