Judul: The Effect of Co-Branding Strategy on Brand Loyalty and Purchase Intention (Case Study Aerostreet Brand at Jabodetabek)
Abstrak: Alas kaki yang biasanya hanya sebagai pelindung kaki sekarang bertambah fungsi menjadi fashion item. Salah satu strategi yang banyak diterapkan untuk menciptakan produk baru dan memiliki keunikan adalah co-branding. Aerostreet telah melakukan co-branding dengan berbagai merek di sepanjang 2021 – 2022 dan selalu terjual habis kurang dari lima menit sejak perilisannya. Penelitian ini bertujuan untuk menganalisis pengaruh strategi co-branding terhadap brand loyalty dan purchase intention studi kasus brand Aerostreet di Jabodetabek. Metode analisis data yang digunakan adalah Structural Equation Modeling-Partial Least Square (PLS-SEM) dengan sumber data primer yang berasal dari kuesioner kepada minimal 130 orang responden Generasi Z (usia 11 – 26 tahun) kriteria yang sudah ditentukan (purposive sampling) serta sumber data sekunder didapatkan dari jurnal, buku, dan bahan pustaka lainnya yang relevan dengan penelitian. Hasil penelitian menunjukkan bahwa strategi co-branding berpengaruh signifikan dan positif terhadap purchase intention dan brand loyalty, serta brand loyalty berpengaruh signifikan dan positif terhadap purchase intention., Footwear that is usually only used as foot protectors now has an increased function as a fashion item. One strategy that implement to create new and unique products is co-branding. Aerostreet has co-branded with various brands throughout 2021 – 2022 and has always sold out in less than five minutes since its release. This study aims to analyzing the effect of the co-branding strategy on brand loyalty and purchase intention in a case study of the Aerostreet brand in Jabodetabek. The data analysis method used is Structural Equation Modeling-Partial Least Square (PLS-SEM) with primary data sources originating from questionnaires to at least 130 Generation Z (aged 11-26 years) respondents with predetermined criteria (purposive sampling) and secondary data sources obtained from journals, books, and other library materials relevant to research. The results of the study show that the co-branding strategy has a positive and significant effect on purchase intention and brand loyalty, and brand loyalty has a positive and significant effect on purchase intention.
Keyword: Brand Loyalty, Generasi Z, Purchase Intention, PLS-SEM, Strategi Co-Branding

Judul: Factors Influencing Towards Purchase Decision and Repurchase Intention of Erigo Products in Jabodetabek
Abstrak: Erigo adalah merek pakaian lokal asal Indonesia yang berhasil menampilkan koleksinya di ajang New York Fashion Week 2022. Pencapaian ini menunjukkan kompetensi Erigo dalam pemasaran dan penjualan produknya. Penelitian ini secara garis besar bertujuan untuk menganalisis pengaruh conformity, devotion, fanaticism, perceived enjoyment, dan perceived price terhadap purchase decision dan repurchase intention produk Erigo di Jabodetabek. Teknik penentuan sampel dilakukan menggunakan non-probability sampling dengan metode purposive sampling. Sumber data yang digunakan terdiri dari data primer berupa kuesioner dan data sekunder berupa literatur terkait. Teknik analisis data yang digunakan adalah analisis deskriptif dan SEM-PLS. Hasil dari penelitian ini menunjukkan bahwa devotion, fanaticism, dan perceived price memiliki pengaruh yang signifikan terhadap purchase decision. Conformity, perceived enjoyment, dan purchase decision memiliki pengaruh yang signifikan terhadap repurchase intention., Erigo is Indonesian clothing brands that successfully shows their collection at New York Fashion Week 2022. This achievement shows Erigo's competence in marketing and selling aspects. This study aims to analyze the effect of conformity, devotion, fanaticism, perceived enjoyment, and perceived price on purchase decisions and repurchase intentions of Erigo products, especially for consumer that domicile in Jabodetabek area. The sampling technique is using non-probability sampling with a purposive sampling method. Data sources that used in this research are consisted of primary data in the form of questionnaires and secondary data in the form of related literature. The data analysis technique used is descriptive analysis and SEM PLS. The results of this study showed that devotion, fanaticism, and perceived price have significant effect to purchase decision. Conformity, perceived enjoyment, and purchase decision have significant effect to repurchase intention.
Keyword: conformity, devotion, fanaticism, perceived enjoyment, perceived price

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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