Judul: Literature Review Marketing Mix on Agribusiness MSME in Indonesia
Abstrak: Bauran pemasaran merupakan alat untuk mengukur kesuksesan strategi pemasaran. Kekeliruan dalam menerapkan bauran pemasaran menghasilkan kegagalan strategi pemasaran. Tujuan penelitian ini adalah melakukan deskripsi dan identifikasi karakteristik serta ukuran usaha dengan bauran pemasaran pada UMKM agribisnis di Indonesia. UMKM Agribisnis berimbang penggunaan bauran pemasaran 4P maupun 7P. Pilihan bauran pemasaran tidak konsisten terhadap ukuran usaha dan subsistem agribisnis, namun konsisten berdasarkan jenis produk. Kemajuan teknologi menuntut perusahaan untuk menggunakan bauran pemasaran 7P yang merupakan perkembangan dari 4P. Kata kunci: Agribisnis, Bauran Pemasaran,, Marketing mix is an approach used to measure the success on marketing strategy. Mistakes of implementing marketing mix contributes to failure on marketing strategy. The purpose of this research is to describe and identify characteristic and enterprise size to marketing mix on Agribusiness (Micro, Small, and Middle Enterprise) MSME in Indonesia. MSME Agribusiness uses as much 4P and 7P marketing mix. Eventhough application of 4P or 7P marketing mix in MSME Agribusiness is not consistent in accordance to enterprise’ size, nor agribusiness subsystem, it can be clearly distinguished according to form of product(service or product). Technological growth demands enterprises use of 7P merketing mix as it is an improvement of 4P .
Keyword: Agribusiness, Marketing Mix, Marketing Strategy, MSME

Judul: Marketing Mix Analysis of Agroforestry Products from KTH Satria Mandiri Farmers in Cianjur, West Java
Abstrak: Keterbatasan akses para produsen dan konsumen terhadap informasi, kurangnya keahlian, modal dan keinginan untuk memperdalam ilmu pemasaran menjadi permasalahan utama agroforestri di Indonesia. Mewujudkan sistem pemasaran yang baik memerlukan strategi yang tepat. Strategi pemasaran dilaksanakan dengan konsep bauran pemasaran atau marketing mix yang merupakan kumpulan variabel produk, harga, saluran distribusi, dan promosi. Bauran pemasaran digunakan untuk memasarkan produk atau jasa yang dikendalikan oleh pihak internal namun dipengaruhi faktor eksternal. Penelitian ini bertujuan mengidentifikasi empat variabel konsep bauran pemasaran dan hubungannya terhadap proses penjualan agroforestri serta merumuskan rekomendasi strategi untuk petani meningkatkan kinerja pemasarannya. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan teknik wawancara. Hasil penelitian menunjukkan empat variabel konsep bauran pemasaran memiliki hubungan yang signifikan dan berkesinambungan terhadap proses penjualan produk agroforestri. Produk yang berkualitas tinggi, harga yang kompetitif, dan tidak diperlukannya pendistribusian dan promosi produk secara khusus oleh masing-masing petani telah memberikan hasil yang memuaskan bagi semua pihak. Rekomendasi strategi pemasaran terdiri dari empat strategi berdasarkan faktor internal dan eksternal yang direkomendasikan untuk jangka pendek dan jangka panjang. Diversifikasi tanaman, efisiensi biaya pemeliharaan, dan penguatan fungsi KTH merupakan strategi yang dapat dilakukan petani dalam jangka pendek. Peningkatan produksi, diversifikasi pasar, kerja sama dengan mitra-mitra lain, promosi efektif, dan perluasan jaringan pemasaran melalui marketplace terpusat dapat meningkatkan penjualan produk merupakan strategi jangka panjang untuk petani., Limited access for producers and consumers to information, lack of expertise, capital and the desire to deepen marketing knowledge are the main problems with agroforestry in Indonesia. Creating a good marketing system requires the right strategy. The marketing strategy is implemented with the marketing mix concept, which is a collection of product, price, distribution channel and promotion variables. The marketing mix is used to market products or services that are controlled by internal parties but influenced by external factors. This research aims to identify four variables of the marketing mix concept and their relationship to the agroforestry sales process and formulate strategic recommendations for farmers to improve their marketing performance. The research method used is a qualitative approach with interview techniques. The research results show that four variables of the marketing mix concept have a significant and sustainable relationship with the sales process of agroforestry products. High quality products, competitive prices, and no need for special product distribution and promotion by each farmer have provided satisfactory results for all parties. Marketing strategy recommendations consist of four strategies based on internal and external factors that are recommended for the short term and long term. Crop diversification, efficient maintenance costs, and strengthening the function of KTH are strategies that farmers can implement in the short term. Increasing production, diversifying markets, collaborating with other partners, effective promotions, and expanding marketing networks through centralized marketplaces can increase product sales, which is a long-term strategy for farmers.
Keyword: kopi, alpukat, aren, kapulaga

Judul: Thermal Characteristics and Dynamics of Tropical Cyclone over Western North Pacific Ocean: A Case Study of Typhoon Songda (Chedeng) 2011
Abstrak: The frequent occasion of Tropical Cyclone (TC) over Western North Pacific (WNP) Ocean lies from 10˚N to 26˚N and 121˚E to 170˚E. Sources of TC development come from warm ocean temperature where latent heat is released during condensation processes and subsequently concentrated in the boundary layer. Relative humidity at 850-700 hPa is responsible to produce the most intense storm. Meanwhile, weak vertical wind shear between 850-200 hPa is one of the dynamical factors that lead to the development of TC. Pressure level of 850-200 hPa is chosen to minimize the thermodynamic effect in the lower troposphere. Typhoon Songda (Chedeng in the Philippines) or TSC lasted from May 18th to 30th, 2011 and strengthened into powerful Super Typhoon stage between May 24th and 27th. Long curving track and the exhibition of all sequences of TC life cycle, TSC is then considered as an ideal case of TC. The objective of the study with case of TSC is to investigate the role of thermal characteristics and dynamics on TC intensity. The research is carried out by using Advanced Research of Weather Research and Forecasting model (WRF ARW model) version 3.3. Two domains are employed in the model. The first domain situate from 02˚N to 40˚N and 118˚E to 149˚E and cover spatial resolution () of 33.1 km. The second domain situate from 09˚N to 27˚N and 119˚E to 132˚E with of 11 km. Timestep of the model () is 120 seconds. The model is supported by the following physical parameterization, i.e., Yonsei University Scheme (YSU) in the boundary layer, Kain-Fritsch scheme (KF) in the cumulus, and WRF Single-Moment 3-class scheme in the microphysics. Initial meteorological condition prior to the formation of the cyclone is generated using WRF ARW standard-release model. Sensitivity of the model output is obtained from a selected single-parameter change scenarios, namely, 10 % to 20 % decrease and increase of wind shear initial data at 850-200 hPa, and by 10 % to 20 % decrease of relative humidity initial data at 850-700 hPa. The result showed that the negative correlations between wind shear and intensity are found in wind shear scenarios. Wind shears of 10 ms-1 which lead to strengthening of the wind intensity in the early period of Typhoon development are found in wind shear scenarios. The effect of wind shear changes on wind intensity is statistically significant in the 20 % wind shear scenarios. During mature stage, weak wind intensity occurred when wind shear increase as given in the WRF standard-release and the 20 % decreasing scenario. Different situation is found in the 20 % increasing scenario where wind shear tend to weak and lead to strong wind intensity at this stage. Meanwhile, the reduction of moisture supply at 850-700 hPa resulting from 20 % decreasing relative humidity play a major role in the weakening of wind intensity and reduces mechanical energy of the cycle process as much as 300 J kg-1.
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