Judul: Membangun Kepuasan Pelanggan Melalui penggunaan Quality Function Deployment (QFD) Pada Cafe Seberang Cabang Bogor.
Abstrak: Industri jasa boga di Indonesia mengalami perkembangan cukup pesat, khususnya yang dikembangkan dalam bentuk cafe dan restoran. Perkembangan ini menyebabkan tinggihnya tingkat persaingan bisnis cafe dan restoran. Dalam lingkungan yang kompotitif, Cafe Seberang harus mampu menciptakan loyalitas pelanggan, dengan memberikan kepuasan pelanggan melalui pengembangan mutu produk dan layanan. Quality Functiion Deployment (QFD) adalah alat yang dapat menerjemahkan ukuran kepuasan pelanggan dan menjadi solusi bagi perusahaan dalam pengembangan produk maupun melakukan perbaikan secara kontinu.
Keyword: 

Judul: Evaluasi Layanan Transaksi Pelanggan Berbasis QFD (Quality Function Deployment) (Studi Kasus PT. Mitra Nasional Kualitas Jakarta)
Abstrak: Facing the problem of market condition and competition shifting, lack of sufficient information about customers’ needs and firm competencies are challenges to business organizations. Customers have requirements that they do not reveal and causing the firm’s failure of meeting the customers’ satisfaction. Therefore, firms need to manage their relationship toward customers, so as to gain a better customer insight by implementing the Customer Relationship Management approach. This research is aiming at evaluating service quality to meet customers’ satisfaction and planning an improvement for service quality based on customers’ judgment at Mitra Nasional Kualitas Jakarta, Ltd using Quality Function Deployment concept. This becomes important due to the customer churning that occurs in Mitra Nasional Kualitas Jakarta, Ltd. The voice of customers is identified using questionnaire and translated into service requirements by building a House of Quality matrix to solve the problem. In the end, evaluation results show that these service attributes: suitableness of limit order and special discount for loyal customers got improvement proportion point as 1.7 and indicate these service attribute have not met the customers’ satisfaction yet. The service recovery can be done by improving the quality of staffs’ service attitude, performance of office staff and distribution staff and goodness of information flow as well.
Keyword: 

Judul: Mitochondrial DNA Gene Organization and Phylogenetic Relationship of Naja siamensis
Abstrak: Naja siamensis is one of Asiatic cobra in the Family of Elapidae, known as a cryptic snake. It has many morphological variations that lead to misidentification. Misidentification can cause the wrong concept in developing antivenom types due to high snakebite cases occur in Thailand. Thus, an accurate species identification using a molecular approach is crucially required. Mitochondrial DNA has been used widely in snake molecular studies. These studies were aimed to determine the arrangement of the N. siamensis partial mitochondrial genes using reptile-oriented primers and to reveal the phylogenetic relationship among other species of Asian cobra. DNA extraction was carried out based on the standard DNA salting-out protocol and was conducted by bioinformatics analysis using BLASTn and MEGA 6 software. Gene annotation was performed against N. kaouthia complete genome. A total of 3121 bp of N. siamensis mtDNA genes were sequenced consisting of partial of six regions: 16S rRNA, ND1, tRNA-Ile, CRII region, tRNA-Leu, tRNA-Gln, and COI genes. The mtDNA gene organization of N. siamensis was predicted to has a similar pattern with the common Elapidae mtDNA gene organization. This study showed that there is a monophyletic form in Naja genus and N. kaouthia is the closest species with N. siamensis based on partial 16S rRNA and ND1 gene.
Keyword: 16S rRNA, Elapidae, ND1, phylogenetic relationship