Judul: Analisis Strategi Pemasaran Daging Sapi Pada CV. Duta Mandiri Abadi
Abstrak: The increasing in population that followed by higher in the level of education and the quality of life and also the society awareness to live healthier, than then the claim offer nutritious needs, including animal protein is also increasing. From the statistic data (2003) showed that the increased income per capita per year by 8.45 % gave an impact in the increased consumption of beef meat by 2.14 % per year. As a company in providing beef meat CV. DUTA MANDIRI ABADI (CV DMA) faces a tough competition with other big scale company as well as smaller scale company in the same industry. In the achievement on their business it is not free from the role of butchery in providing the raw material in the form of beef meat which Save (Aman), Healthy(Sehat), Whole(Utuh) and Halal (Halal) [ASUH]. Data collecting method is done by direct survey over providing process of raw material, production process, distribution, as well as interviewing with company management party, both with functional level management and also with company owner, represented by their main director and marketing executive. Data revealed is in the form of primary data and secondary data which after that is descriptively analyzed to determine the internal strength and weakness and also the chance and external company threat. Thereafter analysis is done by using IFE matrix analysis EFE, IE matrix and also SWOT matrix analysis to formulate strategic alternative that can be done by company management. The condition of CV DMA in increasing their business is not free from internal and external company effect. Based on analysis result by the use of IFE matrix and EFE we can reveal internal vector evaluation score that achieved accumulative index value as big as 2.755. This means that CV DMA has been able to use their internal strength to over ride their weakness. Whereas from the external factor evaluation score we gain accumulative index value as big as 2.857, which means that a company can give average response over external surroundings in using the existing chances and the avoid threat over organization. Some external factor s have substantial effect over company performances which are beyond management control, so that the company can only do inward revision to reduce those external factor effects. External chance that can be used are the increasing beef meat demand, export segment opening, the increasing consumption of society per capita on beef, the existence of society consumption scheme that changes, market segment which still broad and also economic growth and which is better. External threats faced are : rupiah exchange rate which fluctuate , the existing high inflation rate, and the existence of many competitors. Internal-company factor which become strength to compete are better product quality, local work forces, semi modern equipment, big production capacity, better service to consumer, the existence of better quality management and market segment which is still broad.
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Judul: Kajian Strategi Pemasaran Sapi Potong di CV. Septia Anugerah Jakarta
Abstrak: CV Septia Anugerah is one beef cattle company in Indonesia that can meet the need for beef cattle. In west java, beef marketing is mostly dominated by cattle companies or feedlots. They greatly help farmers with the marketing of their livestock and make it easy for the farmers to get cash money when they need it. Marketing the beef cattle through a marketing channel can make the commodity reach the consumers. Yet an inefficient or relatively long channel of marketing can cause loss for both breeders and consumers. The consumers would bear high cost of marketing, thus pay higher price; while the breeders would get lower income because of lower selling price as well. The resulted total scores for the matrix IFE and EFE were respectively 2,696 and 2,793 indicating that CV Septia Anugerah is in a stable position to respond to external situation and in average position to respond to its internal factors. The total score value of both IFE and EFE was to identify the position of CV Septia Anugerah. The matrix value of IE pointed to the middle cell position (V), i.e. growth/stable. The result of SWOT analysis was in the form of a formulated strategy, namely, the need for the implementation of a combination of the four marketing aspects (4Ps: products, price, place and promotion). The managerial implications of the aspects under the study can be grouped into four: (a) marketing, (b) financing, (c) production, and (d) human resource. Based on the calculation of QSP matrix, the most interesting strategy to apply is to expand the marketing network by penetrating the market with the highest value of attraction (4,949).
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Judul: Hamiltonian formulation for linear waves motion in two layers fluid
Abstrak: The surface wave could be considered as a wave that separates two fluids, namely water and air. Based on this assumption, it is introduced the interfacial wave, a wave between two layers of fluid with different density. The formulation of interfacial waves motion begins with deriving the base equation of irrotational ideal fluid. Furthermore, according to irrotational fluid assumption, the base equation can be stated in velocity potential. In this derivation, the fluids domain is assumed to be restricted by rigid lid boundary conditions, both at the upper and lower limit. Therefore, the interfacial waves motion can be explained in a hamiltonian formulation. In the hamiltonian formulation, total energy is defined as the sum of kinetic and potential energy. The hamiltonian system is obtained from reduction of kinetic energy by using the Dirichlet Neumann Operator. The resulted kinetic energy equation is nonlinear. Therefore, this form is linearized by first part of the Taylor expansion. This linearization gives a dispersion relation of linear wave. Based on this dispersion relation, the phase speed of the linear wave depends on the density ratio of the two layers fluid.
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