Judul: The Use of Sweet Modulator Flavor in Non-Alcoholic RTD Beverages and Its Market Potential in Indonesia
Abstrak: One of non-communicable disease that has high prevalence of occurrence is diabetes. In Indonesia itself, the prevalence of diabetes is increasing from 6.9% in 2013 to 8.5% in 2018. Whereas, diabetes can be prevented by increasing physical activity and having healthy diet by reducing sugar consumption. Sweet modulator flavor is a combined molecule created by XYZ company which can lowered the sugar application until 30% while maintaining the perception of sweetness in reduced-sugar product. The use of Sweet modulator flavor or called as Positive Allosteric Modulators (PAMs) has been already approved for food and beverage product application. By applying this Sweet Modulator Flavor, the prediction of total sugar reduction can be calculated. The market potential of this sweet modulator flavor can be predicted by calculating the market share (market value and market volume) to get market growth of each sugar-sweetened beverage product categories while also considering the new product launches of those categories. The research resulted that by applying the sweet modulator flavor, the total sugar reduction can reach 78 tons or around Rp 937,245,240.00 and product categories that has highest market potential is RTD Tea (2,281,400 L) followed by Fruit Flavored Drink (512,300 L), Carbonated Soft Drink (250,400 L) and RTD Coffee (118,300 L).
Keyword: Diabetes, Healthy Diet, Market Potential, Sugar-Sweetened Beverages, Sweet Modulator Flavor.

Judul: Kajian Pengembangan Pasar Produk Minuman Fungsional untuk Penderita Diabetes
Abstrak: Penyakit Diabetes Mellitus telah menjadi masalah kesehatan dunia. Indonesia menduduki peringkat ketujuh di dunia dengan jumlah penderita mencapai 7.600.000 orang (IDF 2012). Indonesia memiliki banyak sumber biomaterial untuk menyembuhkan diabetes. Salah satu alternatif solusinya adalah campuran ekstrak daun sirih merah, kayu manis, dan jahe emprit. Minuman fungsional ini dibuat oleh Yasni 2012. Penelitian ini bertujuan untuk melakukan analisis kanvas model bisnis yang terbaik dari produk minuman fungsional diharapkan dapat menjadi start up business. Metode yang digunakan dalam penelitian ini adalah riset aksi dengan fokus pada customer development. Hasil penilitian menunjukkan bahwa ada tiga pokok permasalahan konsumen, yaitu keraguan terhadap produsen, ketakutan penggunaan pemanis dan pengawet, dan belum diketahuinya dosis yang tepat. Solusi yang ditawarkan adalah dengan mengikuti value proposition yang merupakan hasil riset IPB, menggunakan bahan alami serta aman dengan dosis dan komposisi yang diketahui. Segmen pelanggan produk ini adalah penderita diabetes tipe II yang mengkonsumsi herbal sebagai pengobatan pendamping.
Keyword: diabetes mellitus, kanvas model bisnis, minuman fungsional, riset aksi.

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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