Judul: Analysis Of Cafe Hidden Yard Coffee and Kitchen Business Operational Strategy Development in Facing the New Normal Era
Abstrak: Munculnya pandemi Covid-19 di Indonesia pada Maret 2020 memberi dampak sangat besar bagi perekonomian dan perubahan gaya hidup masyarakat. Cafe HY salah satu yang terkena dampak, sehingga diperlukan sebuah strategi pengembangan operasional bisnis dalam memasuki era New Normal. Tujuan penelitian yaitu (1) Mengidentifikasi faktor internal dan eksternal bisnis Cafe HY dalam menghadapi era New Normal; (2) Merumuskan berbagai alternatif strategi pengembangan operasional bisnis dan menganalisis strategi prioritas untuk diterapkan oleh Cafe HY dalam menghadapi era New Normal dan; (3) Merekomendasikan implementasi strategi terpilih untuk diterapkan oleh Cafe HY dalam menghadapi era New Normal. Hasil identifikasi SWOT dianalisis dengan Matriks IFE, EFE, IE, dan QSP. Matriks IFE dan EFE menunjukan Cafe HY berdasarkan kondisi lingkungan internal dan eksternalnya lemah untuk merespon tuntutan perubahan lingkungan bisnis. Terdapat tiga alternatif strategi yang diperoleh berdasarkan hasil matriks IE yang telah disesuaikan dengan hasil matriks IFE dan EFE. Rekomendasi strategi prioritas yang diperoleh dari matriks QSP yaitu memaksimalkan pemanfaatan aplikasi dan platform digital sebagai sarana transaksi serta promosi dan iklan, dengan nilai STAS 3,50., The emergence of Covid-19 pandemic in Indonesia since March 2020 has a huge impact on the economy and changes in lifestyle. Cafe HY was one of the affected, so a business operational development strategy was needed in entering New Normal era. The research objectives are (1) to identify internal and external factors of Cafe HY in facing New Normal era; (2) Formulate alternative strategies for developing business operations and prioritizing strategies to be applied by Cafe HY in facing the New Normal era and; (3) Recommend the selected strategies to be applied by Cafe HY in facing the New Normal era. The results of SWOT identification were analyzed using IFE, EFE, IE, and QSP matrix. The IFE and EFE matrices show that based on internal and external conditions, Cafe HY is weak responding to the changing demands of the business environment. There are three alternative strategies obtained based on the results of IE matrix which have been adjusted to the results of IFE and EFE matrices. The priority strategy obtained from QSP matrix are maximizing the use of digital platform as a means of transactions as well as promotions and advertisements, with a STAS value of 3.50.
Keyword: Business Operational, Development Strategy, Pandemic Covid-19, Priority Strategy

Judul: Marketing Strategy Analysis of Malindo Corner Café in Kabupaten Kebumen
Abstrak: Salah satu daerah dengan jumlah kafe yang semakin banyak dalam lima tahun terakhir adalah Kabupaten Kebumen. Namun, akibat pandemi Covid-19 terjadi penurunan jumlah pengunjung ke kafe. Fenomena ini juga dialami oleh Malindo Corner, sebuah kafe yang berdiri di Kabupaten Kebumen lima tahun lalu. Sehingga perlu dilakukan evaluasi strategi pemasarannya di masa pandemi dan merumuskan kembali strategi menghadapi new normal. Tujuan penelitian adalah mengidentifikasi faktor internal dan eksternal yang memengaruhi strategi pemasaran perusahaan dalam bertahan dan melewati pandemi dibandingkan pesaingnya, merumuskan dan menetapkan alternatif strategi pemasaran yang dapat diterapkan untuk meningkatkan penjualan kembali. Metode yang digunakan adalah analisis deskriptif dan perumusan terdiri dari tahap pencocokan dan pengambilan keputusan. Alat yang digunakan adalah STP, bauran pemasaran 7P, SWOT, dan QSPM. Berdasarkan analisis lingkungan internal dan eksternal terdapat tiga kekuatan, dua kelemahan, dua peluang dan satu ancaman. Hasil analisis matriks SWOT terdapat lima alternatif strategi, sedangkan prioritas alternatif strategi yang didapatkan adalah optimalisasi kegiatan promosi secara online dengan multi platform sosial media maupun offline serta meningkatkan penggunaan sistem informasi., One of the areas with an increasing number of cafes in the last five years is Kabupaten Kebumen. However, due to the covid 19 pandemic there was a decrease in the number of visitors to the cafes. This phenomenon is also experienced by Malindo Corner, a cafe that was established in Kabupaten Kebumen five years ago. So it is necessary to evaluate its marketing strategies during the pandemic and reformulate the strategy for facing the new normal. The purpose of the study is to identify the changes of internal and external factors that influence a company's marketing strategy in surviving and getting through the pandemic compared to its competitors, to formulate and to establish marketing strategy alternatives that can be applied to increase the sale. The method used is descriptive analysis and formulation consists of the stages of matching and decision making. The tools used are STP, 7P marketing mix, SWOT, and QSPM. External and internal assessments reveal that Malindo Corner’s strengths as a cafe are a comfortable, clean café atmosphere, spacious capacity, and complete facilities, while its social media promotion is its weakness. The opportunities that are identified was the increasing purchasing power of the Kabupaten Kebumen people, while the threat is the high level of competition due to the innovation, and promotion effort of other cafest. The results of the SWOT matrix analysis have five alternative strategies, while the priority of alternative strategies obtained is the optimization of online promotional activities with multi-platform social media and offline and increasing the use of information systems.
Keyword: Cafe, Marketing, Pandemic, QSPM, SWOT

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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