Judul: Analisis Unggahan Sosial Media pada Instagram Rachel Vennya Menggunakan Importance Performance Analysis
Abstrak: Instagram is one of the social media applications that can publish photos or videos for its users. Rachel Vennya is a well-known Instagram user who has more than five million followers. This research was conducted to see the expected posts by Rachel Vennya's followers on Instagram. Through the importance-performance analysis (IPA) it will be known the types of posts that are interesting and need to be increased in publication. This study's two IPA approaches, namely expected performance analysis (EPA) and importance-performance matrix analysis (IPMA). The results of each analysis are then mapped into a Cartesian diagram so that it is known that several posts increase follower loyalty and posts that need to be increased or decreased. After comparing the two Cartesian diagrams, it is known that there is no difference in the placement of variables between the two analyzes. Posts that deserve to be maintained include Motivation, Cooking, Family, and posts considered excessive in the publication are Business and Endorsements. Furthermore, customer satisfaction index (CSI) analysis was carried out to see follower satisfaction. The CSI value obtained is 72.69, which indicates the follower satisfaction index belongs to the satisfied criteria., Instagram is one of the social media applications that can publish photos or videos for its users. Rachel Vennya is a well-known Instagram user who has more than five million followers. This research was conducted to see the expected posts by Rachel Vennya's followers on Instagram. Through the importance-performance analysis (IPA) it will be known the types of posts that are interesting and need to be increased in publication. This study's two IPA approaches, namely expected performance analysis (EPA) and importance-performance matrix analysis (IPMA). The results of each analysis are then mapped into a Cartesian diagram so that it is known that several posts increase follower loyalty and posts that need to be increased or decreased. After comparing the two Cartesian diagrams, it is known that there is no difference in the placement of variables between the two analyzes. Posts that deserve to be maintained include Motivation, Cooking, Family, and posts considered excessive in the publication are Business and Endorsements. Furthermore, customer satisfaction index (CSI) analysis was carried out to see follower satisfaction. The CSI value obtained is 72.69, which indicates the follower satisfaction index belongs to the satisfied criteria.
Keyword: customer satisfaction index (CSI), importance-performance analysis (IPA), Instagram, Rachel Vennya

Judul: Pengaruh Social Media Marketing dan Indikatornya Terhadap Customer Engagement Pada Magang Update (Studi pada pengikut akun Instagram @magangupdate di Jabodetabek)
Abstrak: Pemanfaatan media sosial sebagai salah satu media komunikasi dan berbagi informasi merupakan strategi pemasaran yang sedang banyak digunakan di mana dianggap mampu membangun keterlibatan dengan konsumen melalui konten menarik yang diunggah. Tujuan penelitian ini adalah untuk menganalisis pengaruh Social Media Marketing dan empat indikatornya yaitu Context, Communications, Collaboration, dan Connection terhadap Customer Engagement, serta mengidentifikasi indikator yang paling berpengaruh terhadap Customer Engagement pada akun Instagram Magang Update. Penelitian menggunakan sampel yaitu pengikut akun Instagram Magang Update yang di mana pengumpulan data menggunakan kuesioner yang diberikan kepada 100 responden. Data yang dikumpulkan kemudian dianalisis menggunakan metode analisis deskriptif dan Structural Equation Modelling-Partial Least Square (SEM-PLS). Hasil dari penelitian menunjukkan bahwa Social Media Marketing secara langsung berpengaruh positif dan signifikan terhadap Customer Engagement, sedangkan keempat indikator lain yaitu Context, Communications, Collaboration, dan Connection secara tidak langsung berpegaruh positif dan signifikan terhadap Customer Engagement, dan Connection adalah indikator yang paling mempengaruhi Customer Engagement pada akun Instagram Magang Update., The use of social media as a medium of communication and information sharing is a marketing strategy that is being widely used wich is considered capable of building engagement with consumers through interesting published content. The research objective is to analyze the effect of Social Media Marketing and its indicators that is Context, Communications, Collaboration, and Connection on Customer Engagement, also which indicators have the most influence on Customer Engagement on Magang Update Instagram account. Data collection is performed by distributing the questionnaire to 100 followers of Magang Update on Instagram. The data analysis uses descriptive analysis and Structural Equation Modeling by Partial Least Square (SEM PLS) method. The results of the study indicate that Social Media Marketing has a positive and significant direct effect on Customer Engagement, while the other four indicators there are Context, Communications, Collaboration, and Connection have a positive and significant indirect effect on Customer Engagement, and Connection is the most influential indicator on Customer Engagement on Magang Update Instagram account.
Keyword: customer engagement, Instagram, social media marketing

Judul: Karakteristik Anatomi Skelet Tubuh Buaya Senyulong (Tomistoma schlegelii)
Abstrak: Buaya senyulong (Tomistoma schlegelii) merupakan buaya besar yang rentan punah dan hanya dapat ditemukan di rawa dataran rendah, danau dan sungai di Sumatera bagian timur, Kalimantan dan Jawa Barat (Indonesia), Serawak, Semenanjung Malaysia (Malaysia) serta Brunei Darussalam. Tujuan dari penelitian ini adalah mempelajari karakteristik anatomi skelet tubuh buaya senyulong yang dikaitkan dengan fungsi dan perilakunya. Penelitian ini menggunakan satu set preparat skelet tubuh buaya senyulong. Parameter penelitian meliputi pengamatan bentuk bagian skelet yang khas, mengukur panjang dan lebar tulang, serta dibandingkan dengan skelet tubuh jenis buaya lain, biawak air (Varanus salvator) maupun literatur yang terkait dengan sistem skelet tubuh hewan. Karakteristik anatomi skelet tubuh buaya senyulong relatif mirip pada jenis buaya lain. Beberapa karakteristik yang ditemukan yaitu, proatlas pada os atlas, os axis hanya memiliki zygapophysis caudalis, bagian lateral dari ossa vertebrae cervicales yang dilengkapi dengan cervical ribs, memiliki jumlah costae sternalis yang banyak, rangkaian ossa gastralia pada abdomen, ossa vertebrae lumbales memiliki zygapophysis cranialis dengan sudut >90o dari sumbu tubuh. Selain itu, os vertebrae caudalis I memiliki caput cranial dan caudal, ossa vertebrae caudales memiliki processus transversus yang semakin memendek ke arah caudal. Di medioventral tulang ini ditemukan ossa chevron dengan hemal arch sampai menjelang akhir ossa vertebrae caudalis. Skelet tubuh buaya senyulong memiliki hubungan yang kokoh dan kompak untuk menunjang fleksibilitas tubuh untuk berjalan, berenang dan berburu mangsa
Keyword: anatomi, buaya senyulong, skelet tubuh