Judul: Strategi Public Relations PT Telekomunikasi Indonesia Tbk. dalam Membentuk Opini Publik IndiPreneur Surabaya, Jawa Timur
Abstrak: Public Relations is the connector between the company and its publics that implement planned communication activities, either inside or outside. One of Public Relations role is to evaluate public opinion as this also affect the company's reputation and existence. It’s not an easy work to create a positive opinion in the public mind. Public Relations of PT Telkomunikasi Indonesia Tbk. work to create creative and appropriate strategies in order to form a positive opinion as expected by the company management. This study uses a quantitative approach and supported by qualitative data to determine which strategies are implemented through a variety of activities to deliver messages and the correlation with public opinion in cognition, affect, and behavior level. The statistic result showed that there is correlation between the diversity and frequency of Public Relation communication activities with public opinion. SWOT analysis calculation indicates that the Public Relations of PT Telekomunikasi Indonesia Tbk. should diversify the activities to deliver messages in order to face the threats of the company.
Keyword: SWOT, strategies, Public Relations, public opinion

Judul: Public relations strategy in depending its corporate image by public opinion, Study Case PT Indocement Tunggal Prakarsa Tbk.
Abstrak: Public Relations is the management functions that establishes and maintains mutually beneficial relationship between an organization and the publics on whom its success of failure depends. Public Relations PT Indocement already made the positive image in the pubic. It’s seen that PR Indocement has done a function and its duty well. PR PT Indocement does their strategy by internal events, eksternal events and two ways communications. PR PT Indocement maintains mutually beneficial relationship with media. It’s seen that PR Indocement often makes an activity like media gathering, press release or sponsorship. Public Relations PT Indocement used strategy educative-informative which is PR PT Indocement gives information based on fact and opinion internal public or eksternal public. Public relations PT Indocement is the management function which evaluates public attitides, identifies the policies and procedures of an individual or an organization with the public interest, and executes a program of action to earn public understanding and acceptance. Activity PR Indocement in evaluate public opinion as relates with Indocement is to get an existence its corporate image. Keywords : public relations, corporate image, public opinion, PT Indocement
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Judul: Validasi Metode Analisis Mineral Ca, Zn, dan Mg dalam Makanan Bayi Menggunakan Instrumen Flame–AAS
Abstrak: A Flame Atomic Absorption Spectrometry (F–AAS) analytical method for the quantification of minerals calcium, zinc, and magnesium was validated. An instrument calibration curve was obtained from 0 to 4.0 μg/mL for calcium standard, 0 to 1.0 µg/mL for zinc standard, and 0 to 1.2 µg/mL for magnesium standard, with correlation coefficient values higher than 0.990 for all the minerals. Limit of detection (LOD) was detected at 0.0107; 0.0128; 0.0086 µg/mL for calcium, zinc, and magnesium respectively. Limit of quantification (LOQ) was determined at 0.0357; 0.0426; 0.0285 µg/mL for calcium, zinc, and magnesium. Recovery by spiking the mineral standard solutions in infant food sample at low concentration was observed at 85.82; 84.81; 108.67%, medium concentration at 95.41; 108.11; 102.49%, and high concentration at 95.60; 108.04; 105.68% for calcium, zinc, and magnesium. Within lab reproducibility (WLR) values were 9.52% for calcium, 4.08% for zinc, and 1.55% for magnesium. Ruggedness evaluation using HNO3 0.05M diluting solution compared to demineralized water had significant P0,05 for calcium and zinc (1.95 x 10-5 and 3.71 x 10-10). Keywords: F–AAS, validation, mineral, infant food
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