Judul: Strategi Minimum Viable Marketing pada Online Shop "Serasi"
Abstrak: Fenomena munculnya online shop menimbulkan perubahan perilaku belanja masyarakat menjadi tinggi dan lebih konsumtif. Pada November 2020 penjualan Serasi mengalami penurunan dibandingkan bulan-bulan sebelumnya, dan dengan sumber daya manusia serta finansial yang terbatas, Serasi harus dapat tetap bertahan. Penelitian ini bertujuan: (1) mengevaluasi kinerja bauran pemasaran Serasi, (2) menganalisis atribut yang dipentingkan oleh konsumen produk fashion online, dan (3) menganalisis dan merumuskan strategi minimum viable marketing yang dapat diterapkan oleh Serasi. Hasil penelitian menunjukkan atribut pada variabel cocreation, currency, dan conversation menjadi atribut yang fokus untuk diperbaiki dalam rancangan strategi minimum viable marketing Serasi. Perbaikan atribut dilakukan dengan membuat website dan email marketing sebagai fondasi pemasaran, didukung dengan pengayaan konten kreatif di media sosial dan membuat komunitas influencer hijab tak berbayar sebagai amplification channel, The phenomenon of the online shop causes changes in people's shopping behavior to be increased and more consumptive. In November 2020, Serasi’s sales was decreased compared to the previous months and with all the limited human and financial resources, Serasi must be able to survive. The objective of this study are to: (1) evaluate the performance of Serasi’s marketing mix, (2) analyze attributes that are important for fashion online consumers, (3) analyze and formulate a minimum viable marketing strategy design that can be applied to Serasi. The results showed that the attributes of the co-creation, currency, and conversation variables were attributes that were the focus for improvement in the company's minimum viable marketing design. The attribute improvement is done by create a website and email marketing as a marketing foundation, supported by creative content enrichment on social media and create unpaid hijab influencer as an implification channel.
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Judul: Pengembangan Strategi Pemasaran Toko Online Obsolete Fashion Shukufukuu.Id
Abstrak: Di Indonesia gaya berpakain obsolete fashion sedang tren, sehingga membuka peluang usaha. Penelitian ini bertujuan untuk mengetahui harapan konsumen terhadap bauran pemasaran 4P+P2C2S3 dan merancang strategi pemasaran bagi toko online Shukufukuu.Id. Metode yang digunakan menggunakan pendekatan 4P+P2C2S3 dan importance performance analysis (IPA). Aspek yang diharapkan konsumen dalam membeli pakaian secara online adalah keragaman jenis pakaian, keunikan model pakaian, desain pakaian, promo gratis ongkos kirim pada pembelian pertama, dan promo di akhir bulan. Berdasarkan hasil analisis IPA dan diskusi dengan pemilik, strategi pemasaran yang dirancang adalah menambah ragam jenis pakaian sesuai preferensi konsumen, menambah desain dan model pakaian rework, promo ongkos kirim gratis pembelian pertama, promo akhir bulan, mengganti nama brand dengan nama yang lebih mudah diingat, mengikuti berbagai event, dan menciptakan konten informatif, relevan, dan konsisten di media sosial., In Indonesia, obsolete fashion currently trending, thus opening up business opportunities. This study aims to identify consumer expectations of 4P+P2C2S3 marketing mix and design a marketing strategy for Shukufukuu.Id. Method used are 4P+P2C2S3 approach and importance performance analysis (IPA). Aspects that are expected by consumers in buying clothes online are the variety types of clothing, unique clothes model, clothes designs, free shipping promos on the first purchase, and promos at the end of the month. Based on the results of the IPA analysis and discussions with the owner, the marketing strategy designed are to increase the clothes variety according to consumer preferences, add rework clothes, provide free shipping promos for the first purchase, provide month-end promos, change brand names with easier names, participate in various community events, and create informative, relevant, and consistent content on social media.
Keyword: Marketing mix 4P+P2C2S3, Importance performance analysis, Obsolete fashion, Alternative marketing strategies, Online store

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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