Judul: Pengaruh kredibilitas dan atraktivitas selebriti terhadap respon audiens: studi kasus mahasiswa IPB Bogor
Abstrak: Penggunaan selebriti sebagai bintang iklan semakin populer dari tahun ke tahun. Penelitian ini bertujuan menjawab pertanyaan apakah pengaruh yang ditimbulkan dari kehadiran selebriti pada sebuah iklan. Secara rinci penelitian ini bertujuan untuk: (1) Mengui pengaruh celebrity endorser terhadap respon audiens, (2) Mengukur faktor- faktor celebrity endorser yang memiliki pengaruh terbesar terhadap respon audiens, dan (3) Menguji model teoritik tentang pengaruh celebrity endorser terhadap respon audiens. Untuk menjawab permasalahan ini dilakukan survey terhadap 159 mahasiswa IPB, Bogor. Sementara untuk metode analisa data digunakan Structural Equation Modelling (SEM). Hasil penelitian ini menunjukkan bahwa selebriti sebagai bintang iklan mampu meningkatkan pengenalan merek dan ketertarikan audiens terhadap merek yang diiklankan. Penelitian ini juga menemukan bahwa selebriti yang menarik menciptakan tingkat pengenalan merek yang lebih tinggi dibanding selebriti yang kredibel. Sementara selebriti yang kredibel menciptakan tingkat minat yang lebih tinggi dibanding selebriti yang menarik.
Keyword: Pengertian komunikasi, Ekuitas merek, Erdogan, Model hirarki efek, Metode dagma, Efek iklan

Judul: Pengaruh Celebrity Endorser terhadap Kredibilitas Merek dan Ekuitas Merek Wardah Cosmetic di Kota Bogor
Abstrak: Industri kosmetik harus memiliki strategi yang tepat dalam mempertahankan peningkatan penjualannya. Strategi pemasaran yang dapat dilakukan salah satunya ialah periklanan. Salah satu cara menarik konsumen adalah dengan menggunakan endorser dalam mengiklankan produknya. Dalam memilih endorser, perusahaan harus selektif agar endorser mampu mengkomunikasikannya dengan tepat. Tujuan dari penelitian ini untuk menganalisis karakteristik responden konsumen Wardah Cosmetic di Kota Bogor, menganalisis pengaruh celebrity endorser terhadap kredibilitas merek Wardah Cosmetic di Kota Bogor, menganalisis pengaruh kredibilitas merek terhadap ekuitas merek Wardah Cosmetic di Kota Bogor, menganalisis pengaruh celebrity endorser terhadap kredibilitas merek dan ekuitas merek Wardah Cosmetic di Kota Bogor. Metode analisis yang digunakan adalah analisis deskriptif dan analisis Partial Least Square-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa tujuh hipotesis ditolak dan sepuluh hipotesis lainnya diterima.
Keyword: celebrity endorser, ekuitas merek, kredibilitas merek, PLS-SEM

Judul: Systematics of Desmos (Annonaceae) in Malesia
Abstrak: Desmos is a woody climbing genus of Annonaceae which has been widely used as traditional medicine in several countries such as China, Indo-China, Thailand, and Peninsular Malaysia to treat dysentery, vertigo, fever, and postpartum. Phylogenetic studies on Desmos showed a close relationship between Desmos and Dasymaschalon. They share similar moniliform monocarpic fruits, but their flowers are different. It has been debated among Annonaceae researchers whether both genera should be treated as the same or distinct genus. Therefore, investigation on the taxonomic delimitation of Desmos species and Dasymaschalon will be necessary. Plastid genome (plastome) identification, leaf epidermal section of Desmos species and Dasymaschalon species, a taxonomic revision of Desmos in Malesia using morphological data, the spatial distribution of Desmos species in Malesia, and morphological and genetic variation in Desmos chinensis population using ISSR marker were used to investigate taxonomic delimitation of Desmos. Plastome study of Desmos chinensis and Dasymaschalon dasymaschalum was carried out to determine the origin, evolution, phylogenomics, and identify marker candidates for Desmos and Dasymaschalon or with other genera in Annonaceae. We discovered that the plastome of Desmos chinensis was circular with the size of 167,677 bp (smaller than Dasymaschalon dasymaschalum), consist of 111 genes, including 78 protein-coding genes, 29 transfer RNAs, and 4 ribosomal RNAs. The plastome showed a typical quadripartite structure, i.e., large single copy (LSC), small single copy (SSC), and two inverted repeats (IRs). The plastome of Dasymaschalon dasymaschalum was 191,488 bp in length, which also exhibited a typical quadripartite structure (LSC, SSC, and two IRs). Desmos chinensis and Dasymaschalon dasymaschalum showed different copies of accD, ndhD, ndhF, rps18, and ycf2. Protein coding genes of rpoB, rpoC1, rbcL, matK, rpl32, infA, and rpl36 were identified based on nucleotide diversity, sequence variability, and parsimony-informative sites. The genes are defined as molecular marker candidates of plastome for phylogenetic, barcoding, and population genetic research. We predicted that Desmos chinensis and Dasymaschalon dasymaschalum separated at ca. 64 million years ago during the Paleocene. Leaf anatomical feature study was carried to support the taxonomic delimitation of interspecific Desmos and intergeneric of Desmos and Dasymaschalon. Leaf anatomy in the paradermal section of 20 taxa (12 species of Desmos, eight species of Dasymaschalon) have been carried out. According to the leaf epidermal section, Desmos and Dasymaschalon are two distinct genera mainly distinguished based on the anticlinal wall undulation of epidermal cells and supported by variation of the crystal type and size. The anticlinal wall undulation of Desmos was almost straight to slightly wavy and never sinuous; meanwhile, Dasymaschalon varies from almost straight to deeply sinusoid. The crystals of Desmos consist of rhombohedral, druse type A, and druse type B crystals, whereas Dasymaschalon has prism, druse type A, druse type B, and druse type C crystals. The recent taxonomic revision using the morphological data was mainly based on the examination of about 1374 specimens from BO, L, WAN, ANDA, SING, SAN, K, P, HUH herbaria. The Desmos species in Malesia consists of eight species: D. acutus, D. chinensis, D. chryseus, D. dunalii, D. pedunculosus, D. subbiglandulosus, two new records: D. lawii and D. macrocarpus, and one
Keyword: Dasymaschalon, Desmoid clade, Magnoliid, plastid genome, phylogenomics analysis