Judul: Analisis perumusan strategi merek pada produk air minum dalam kemasan: Studi kasus pada PT.Tang Mas di Cimanggis
Abstrak: Dalam kenyataan sehari-hari seringkali kita temukan jenis pelanggan yang keputusan pembeliannya lebih didorong oleh merek apa yang ia beli. Hal ini mengakibatkan timbulnya kecenderungan banyak perusahaan yang mengandalkan strategi pemasaran pada merek produknya dan memanfaatkan merek-merek terkenal, terutama di tahun 1990-an. Perusahaan menyadari bahwa sekarang ini pemberian merek sudah demikian meluas sehingga produk yang dipaasarkan tanpa merek seringkali menghadapi kesulitan terutama dalam merebut perhatian konsumen, karena tanpa merek suatu produk tidak ada pembedanya dengan produk lain. Untuk mengetahui bagaimana perumusan strategi merek pada suatu perusahaan dan bagaimana pengaruh merek, maka dilakukan analisis mengenai perumusan strategi merek pada produk air minum dalam kemasan. Penelitian ini bertujuan untuk: (1) Menganalisis perumusan strategi merek pada produk air minum dalam kemasan di PT Tang Mas, (2) Mengetahui pengaruh merek terhadap volume penjualan air minum dalam kemasan. ...
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Judul: Formulasi strategi pemasaran air minum dalam kemasan (AMDK) "Prima" di kantor penjualan PT. Sinar Sosro Bogor
Abstrak: Kebutuhan konsumsi akan air minum pada saat ini semakin meningkat. Hal tersebut disebabkan oleh jumlah penduduk Indonesia yang terus bertambah, yaitu sekitar 219 juta jiwa dengan tingkat pertumbuhan sebesar 1,7 persen per tahun (BPS, 2006). Disamping itu tuntutan hidup sehat juga merupakan pasar potensial dalam memasarkan berbagai produk terutama untuk memenuhi kebutuhan dasar manusia seperti air. Di sisi lain ketersediaan air yang layak minum yang berkualitas dan terjamin dari segi kesehatan semakin sulit diperoleh. Salah satu cara untuk mengatasi masalah perolehan air bersih, aman, sehat dan terjamin kebersihannya tersebut adalah melalui produk air minum dalam kemasan atau yang biasa disebut dengan AMDK.
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Judul: Biology and ecology of the buffalo fly, haematobia exigua de meijere (diptera:muscidae)
Abstrak: The life history of the buffalo fly was observed at room temperature of 27°-29.5°C and at a relative humidity of 48-68 percent. The eggs hatched after 17-22 hours, with an average of 18 hours. First instar larvae measured 1.25 + 0.16 mm long and 0.27 + 0.037 mm wide. reach the second larval stage. It took 6-12 hours to the second instar larvae measured 2.676 +0.187 mm long and 0.353 +0.028 mm wide. The second instar took about 12-24 hours to reach the third larval stage. The third instar measured 6.833 + 0.189 mm long and 0.919 + 0.051 mm wide. It took about 2-3 days for the third instar to become pupae. Duration of the pupal stage was about 5-7 days before the adults emerged. Under laboratory condition, the buffalo fly completed its life cycle in 9.5 to 10.5 days, whereas under field condition it took 9-14 days with an average of 10.5 days. The growth ratio which was based on the measurements of the cephalo-pharyngeal skeleton of each instar was 1.797. The preoviposition period was 8-12 days and mating usually occurred on the 6th or 7th day. The longevity of the male was 29 days, whereas it was 32 days in the female. The range of egg production under laboratory condition was between 20-139 per female fly. The belly and hind legs of the carabao were the most preferred habitat either during cloudy and cool dry or shiny and warm day. When the weather was clear and the carabao was in the shade, the flies tended to be more distributed particularly on the shoulder, dewlap, back and horns. The carabaos had relatively fewer Musca sp. and Stomoxys calcitrans than cattle; never the less carabaos had a higher infestation of buffalo fly than cattle. Oviposition occured either during the day or night but the buffalo flies were more active during the night than in the day time. The effect of various lengths of exposure time of manure in relation to the oviposition was profound. observed, the maximum number of the buffalo flies was occurred when the dung was exposed for 30 minutes. With increasing time of exposure the number and variety of insects also increase. It was evident that Sepsidae and psychodidae were the most dominant insects emerging from the dung. The number of buffalo flies also increased with increasing
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