Judul: Analisis penentuan posisi produk (product positioning) ban luar merek Goodyear tipe keadaraan penumpang untuk mendukung rancangan strategi pemasaran sasaran pada segmen pasar mahasiswa dan pelajar (Studi Survei di Jakarta, Bogor dan Bandung)
Abstrak: Perkembangan industri ban mulai tidak stabil menyusul naiknya kurs dollar AS terhadap rupiah, sebagai dampak dari krisis moneter, pada bulan Juli-Agustus 1997. Naiknya kurs dollar AS sangat mempengaruhi industri ban di Indonesia, akibat dari pemakaian komponen ban 30% harus diimpor.
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Judul: Analisis kepuasan konsumen dan stratergi pengembangan produk ban mobil penumpang PT Goodyear Indonesia Tbk Bogor
Abstrak: Perkembangan perindustrian ban di dalam negeri berakibat semakin banyaknya bermunculan produsen ban di Indonesia. Saat ini terdapat sembilan perusahaan produsen ban yang terdaftar di Asosiasi Perusahaan Ban Indonesia antara lain PT Goociyear Indonesia, PT Bridgestone Tyre Indonesia, PT Gajah Tunggal, PT Intirub, PT Sumi Rubber Indonesia, PT Mega Rubber, PT Elang Perdana, PT Multistrada Dan PT Industri Karet Deli. Semakin tajamnya persaingan dalam perindustrian ban mendorong perusahaan PT Goodyear untuk menerapkan strategi pengembangan produk guna meningkatkan dan mempertahankan pangsa pasar. Dengan demikian, tujuan penelitian ini adalah: (!) Menganalisis tingkat kepuasan konsumen terhadap atribut produk ban mobil penumpang; (2) Menganalisis strategi pengembangan produk yang dilakukan oleh perusahan; dan (3) Merumuskan alternatif strategi pengembangan produk perusahaan.
Keyword: Hirarki Analitik

Judul: Hybrid solar cells of ZnO nanoparticles/chlorophyll was modified metal ions (Zn2+ and Cu2+ )
Abstrak: Zinc Oxide (ZnO) is a n-type semiconductor with a wide the energy band (Band Gap) is 3.37 eV at room temperature and 3.34 eV at low temperature with a large exiton binding energy is 60 meV. ZnO has been synthesized by hydrothermal method, resulting in a decrease in particle size over the duration of the hydrothermal changes. Crystallographic structure of ZnO were characterized using XRD, has shown the characteristic pattern of a hexagonal wurtzite structure, the crystallite size increases to changes in particle size. Changes in particle size has also led to a change in the absorption peak of ZnO as has been demonstrated posted under test using the optical properties of UV-Vis spectrophotometer. Changes of this uptake has also led to changes in the energy band gap, which increases its band gap energy of the particle size. In electronic applications, especially in solar cells. Chlorophyll is considered less effective, because of their very nature are easily degraded as a result of several reactions which are acid, lighting and temperature. The results of the stability test using a halogen lamp 34 W/m2 for 5 hours, that the substitution of chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form more stable than natural chlorophyll. The characterization of the optical properties, the combination of ZnO / chlorophyll in the form of hybrid films has led to a shift in the absorption region of ZnO becomes more widely from the UV to Visible. ZnO/chlorophyll has absorption range of 350-515 nm, ZnO / Zn-feofitin 332-401 nm and 332-632 nm for Cu-feofitin. The combination of ZnO/chlorophyll and CuSCN as a solid electrolite in hybrid solar cell, a modified chlorophyll with metal ions Zn2+ and Cu2+ has been shown to form a more stable I-V curve. It is characterized by its fill factor value greater than natural chlorophyll. Nevertheless, solar cells with natural chlorophyll has been able to produce higher efficiency values of chlorophyll were substituted.
Keyword: Hydrothermal, ZnO/Chlorophyll modified, Hybrid Solar Cell