Judul: Kajian Strategi dan Bauran Pemasaran Batik Garutan (Studi Kasus di Perusahaan Batik Tulis Garutan RM, Garut Jawa Barat)
Abstrak: In some areas of Indonesia, Batik Crafting Art is still expanding. This fact indicates that this kind of national cultural identity can survive and must be reckoned in the national community as well as interantional community, eventhough it always forced by a globalization current that bring economic liberalisation and free competition. The main factor that lead to these achievements is the endurance of the product and supported by the improvement of human resources. This study aimed to : (1) analyze marketing hotchpotch performed by PBT Garutan RM, (2) indentify external and internal environment conditions that could be opportunity, threat, stength, and weakness of PBT Garutan RM and (2) get alternative strategy which enable to be formulated based on the environment condition of the company. Data collecting conducted through direct observation of raw material supllying, production, and distribution process, and interview with the owner and general administration of PBT Garutan RM, Garut West Java. The method of this study is case study with quantitative and qualitative analysis. The analysis consist of Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE), Internal-External matrix (IE) and analysis of Strength, Weaknesses, Opportunities, and Threats (SWOT Analysis) to formulate alternative strategies in order to support marketing development of Batik Tulis Garutan. Based on the marketing Hotchpotch Study, PBT Garutan perform these following marketing hotchpotches : (1) Product Strategy (high quality and several kind of product), (2) product pricing based on the Basic Production Cost (HPP) plus benefit margin, (3) Distribution Strategy (tele marketing services and delivery cost is the responsible of company), and (4) Promotion (news paper, magazine, radio, television, domestic and abroad exhibitions). Environment conditions affecting the company are : (1) external factor consist of 5 opportunity factors and 4 threath factors, (2) internal factor consist of 5 strength factors and 6 weakness factors. Based on the SWOT analysis, marketing development alternative strategy of Batik Garutan performed by PBT Garutan RM consist of 10 marketing strategies. Eight of these ten strategies are identified enabled to be done based on the marketing Hotchpotch strategy, i.e : (1) to maintain product quality, (2) to improve consumers’ trust, (3) to do eficiency effort to press production cost, (4) to maintain product price, (5) to do efective and eficient promotions, (6) to develop networking with same kind companies, (7) to do outsourcing, (8) to make bussiness partnerships.
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Judul: Marketing Strategy Analysis of Woven Fiber, Pekalongan Regency, Central Java Province
Abstrak: Currently small and medium business sector increasingly stretched as the support of the national economy. It is seen from experience that is able to get through the crisis that ever happened in this country. The development of infrastructure to support community life are now under way into the land and provide equal employment opportunity for all types of businesses. Potential weaving industry nationally as one of the SMEs so far have not unearthed the maximum due to the development of production management systems. PT. Retota Way is one of the local weaving company located in Pekalongan, founded in 1988. Situation of intense competition and must be faced by PT. Retota Sakti has prompted company management to enhance the creative abilities tenunnya always accompanied by the application of more precise marketing strategies that correspond with the development of competition situation that occurred in the weaving industry. The purpose of this study was (1) internal factors (strengths and weaknesses) and external factors (opportunities and threats) for the development of PT. Retota Sakti, (2) analyze how marketing strategies are implemented today and should be taken in the future. Analyzed in a descriptive study to emphasize the aspect of Marketing., Covering demand products to meet market needs; offer, which gives an overview about the availability of products in the process of cultivation and the balance of factors between demand and supply prices. To examine the marketing strategies carried out by quantitative SWOT analysis. The results of factor identification strategy, there are five key factors of internal strengths and weaknesses of four key factors. While the external environment there are five key factors of opportunities and threats of five factors. IFE values 2.842 and 2.530 EFE value. The combination of these two values in the matrix IE indicates that the marketing strategy lies in the quadrant of five, namely the growth and stability, where the strategies that can run the market penetration, product developmentand market. The results of SWOT analysis for PT. Sakti Retota obtained alternative strategies may be applied, a combination of (1) Strategy SO, (2) Strategy WO, (3) ST Strategies, (4) Strategies WT. QSP is based on matrix calculations obtained the most attractive strategy to be applied is the marketing aspect, namely to expand market share in major Indonesian cities by utilizing the media campaign with a total value of 5.218 appeal.
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Judul: Infeksi Virus Parainfluenza Pada Anjing
Abstrak: Virus parainfluenza anjing termasuk famili Paramyxoviridae, berbentuk pleomorf dengan ukuran bervariasi (bergaris tengah antara 100-500 nm), berpembungkus peka ether, berisi genom RNA dan secara serologis mempunyai kesamaan dengan virus SV-5 kera; dikenak sebagai salah satu kausa penting dari sindrom "kennel cough". Infeksinya dapat mengenai anjing semua umur yang belum pernah terinfeksi atau mendapatkan vaksinasi mengakibatkan gejala klinis ringan yang terbatas pada traktus respirasi atu infeksi yang secara klinis tidak memperlihatkan gejala nyata. Gejala klinis yang nampak setelah masa inkubasi (1-5 hari) terlewati berupa batuk yang tidak berat selama beberapa hari, berbagai tingkat tonsilitis dan pharyngitis dan kadang-kadang ditemukan kenaikan temperatur rektal antara 1-2 derajat C dari temperatur normal rat-rata. Anjing terinfeksi mengandung virus pada traktus respirasi bagian atas dan bawah serta limfonoduli sampai hari ke 9 setelah infeksi. Penyebaran virus antar anjing terjadi secara aerogen.
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