Judul: Analisis Strategi Promosi Susu Formula Lactona" Di Pt. Mirota Yogyakarta"
Abstrak: Susu formula merupakan komoditi yang mempunyai tingkat pertumbuhan yang cukup baik dan termasuk salah satu bagian dari pola makan bangsa Indonesia, yaitu "empat sehat lima sempurna". Berdasarkan hasil penelitian dari PT. Capricorn Indonesia Consult, Inc. (1997), menyatakan bahwa tingkat konsumsi susu formula cenderung meningkat seiring dengan peningkatan populasi penduduk dan peningkatan pendapatan serta adanya perubahan pada taraf hidup dan pola konsumsi di Indonesia. PT. Mirota KSM Inc. adalah sebuah perusahaan penanaman modal dalam negeri yang bergerak di dalam industri susu formula dengan menghasilkan dan memasarkan enam merk produk, yaitu Lactona-1 (jenis formula-1), Lactona-2 (jenis formula lanjutan), Lactona Ibu (jenis formula ibu), Lactona Skim, Lactona Full Cream dan Lactona Cokelat (jenis formula pertumbuhan) ....................................................
Keyword: Analisis, Strategi, Promosi, Susu Formula, Lactona, PT. Mirota-Yogyakarta

Judul: Kajian Kinerja Saluran Distribusi Susu Bubuk Lactona Pt. Mirota Yogyakarta
Abstrak: Susu bubuk formula merupakan salah satu jenis komoditi agribisnis yang sangat diperlukan bagi pemenuhan gizi kesehatan dan pertumbuhan manusia. Sebagai salah satu produk pengganti Air Susu Ibu, maka komoditi ini memiliki peranan yang penting karena diperlukan baik sejak anak dilahirkan hingga tumbuh dewasa bahkan setelah menginjak lanjut usia. Disisi lain, disadari pula bahwa pada kenyataannya produk tersebut memiliki sifat yang mudah rusak dan keterbatasan masa pemanfaatan sehingga dituntut penanganan secara benar termasuk disini adalah dapat secara cepat dan tepat dalam menyalurkannya (mendistribusikan) ke konsumen. Perlakuan secara benar tersebut memberikan dampak penting baik terhadap pihak produsen maupun konsumen yaitu pertumbuhan usaha dan keamanan dikonsumsi. Mengingat bahwa pada hakekatnya produsen tidak memungkinkan untuk melakukan sendiri penyaluran hasil produknya ke konsumen maka seringkali produsen menggunakan jasa perantara yang umumnya disebut distributor. Sebagai pihak independen, distributor memiliki kepentingan sendiri (tujuan bisnis sendiri) yang mungkin tidak menunjang tujuan bisnis produsen. Atas dasar seperti itulah maka PT. Mirota sebagai salah satu produsen susu formula pada umumnya dapat dikatakan sangat berkepentingan untuk mengelola saluran distribusi dengan baik sehingga mampu memberikan kontribusi yang positip terhadap pertumbuhan usaha terlebih dalam situasi persaingan bisnis yang semakin ketat....dst
Keyword: susu bubuk, saluran distribusi, analisis kinerja

Judul: Thermal Characteristics and Dynamics of Tropical Cyclone over Western North Pacific Ocean: A Case Study of Typhoon Songda (Chedeng) 2011
Abstrak: The frequent occasion of Tropical Cyclone (TC) over Western North Pacific (WNP) Ocean lies from 10˚N to 26˚N and 121˚E to 170˚E. Sources of TC development come from warm ocean temperature where latent heat is released during condensation processes and subsequently concentrated in the boundary layer. Relative humidity at 850-700 hPa is responsible to produce the most intense storm. Meanwhile, weak vertical wind shear between 850-200 hPa is one of the dynamical factors that lead to the development of TC. Pressure level of 850-200 hPa is chosen to minimize the thermodynamic effect in the lower troposphere. Typhoon Songda (Chedeng in the Philippines) or TSC lasted from May 18th to 30th, 2011 and strengthened into powerful Super Typhoon stage between May 24th and 27th. Long curving track and the exhibition of all sequences of TC life cycle, TSC is then considered as an ideal case of TC. The objective of the study with case of TSC is to investigate the role of thermal characteristics and dynamics on TC intensity. The research is carried out by using Advanced Research of Weather Research and Forecasting model (WRF ARW model) version 3.3. Two domains are employed in the model. The first domain situate from 02˚N to 40˚N and 118˚E to 149˚E and cover spatial resolution () of 33.1 km. The second domain situate from 09˚N to 27˚N and 119˚E to 132˚E with of 11 km. Timestep of the model () is 120 seconds. The model is supported by the following physical parameterization, i.e., Yonsei University Scheme (YSU) in the boundary layer, Kain-Fritsch scheme (KF) in the cumulus, and WRF Single-Moment 3-class scheme in the microphysics. Initial meteorological condition prior to the formation of the cyclone is generated using WRF ARW standard-release model. Sensitivity of the model output is obtained from a selected single-parameter change scenarios, namely, 10 % to 20 % decrease and increase of wind shear initial data at 850-200 hPa, and by 10 % to 20 % decrease of relative humidity initial data at 850-700 hPa. The result showed that the negative correlations between wind shear and intensity are found in wind shear scenarios. Wind shears of 10 ms-1 which lead to strengthening of the wind intensity in the early period of Typhoon development are found in wind shear scenarios. The effect of wind shear changes on wind intensity is statistically significant in the 20 % wind shear scenarios. During mature stage, weak wind intensity occurred when wind shear increase as given in the WRF standard-release and the 20 % decreasing scenario. Different situation is found in the 20 % increasing scenario where wind shear tend to weak and lead to strong wind intensity at this stage. Meanwhile, the reduction of moisture supply at 850-700 hPa resulting from 20 % decreasing relative humidity play a major role in the weakening of wind intensity and reduces mechanical energy of the cycle process as much as 300 J kg-1.
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