Judul: Social Media Instagram Strategy Analysis to Increase Brand Awareness of PT Asuransi Umum Mega
Abstrak: The development of the general insurance industry in Indonesia is still shallow. This condition is caused by low awareness and public trust in general insurance. Therefore, in order to increase public awareness and trust in insurance, general insurance companies in Indonesia educate Indonesian citizen through Instagram. One of them is PT Asuransi Umum Mega (Mega Insurance). This study aims to identify Instagram marketing strategies that have been implemented, the level of brand awareness, and to formulate Instagram marketing strategies to increase brand awareness. Brand awareness level is analyzed using the Likert scale and brand awareness pyramid. Furthermore, the identification and formulation of Instagram marketing strategies are carried out by descriptive analysis using brand awareness-building factors. The result of the study show that Mega Insurance’s brand awareness level is still low, so a more optimal Instagram marketing strategy is needed to increase brand awareness. The Instagram marketing strategy is then formulated using brand awareness-building factors, namely, brand exposure, customer engagement, and electronic word of mouth (E-WOM).
Keyword: Brand Awareness, General Insurance, Instagram Marketing

Judul: Analisis Strategi Pemasaran Asuransi Umum pada PT. Asuransi ABC
Abstrak: PT. Asuransi ABC is one ofthe general insurance companies and a joint venture company in Indonesia. The number of competitors in the insurance service industry has forced PT. Asuransi ABC to create a more comprehensive marketing strategy. This research aims to: (1) Identify marketing strategy analysis of general insurance at PT. Asuransi ABC, (2) Analyze the internal factors (strengths and weaknesses) and external factors (opportunities and threats) ofPT. Asuransi ABC, and (3) Formulate the alternative of marketing strategy of general insurance to be implemented by PT. Asuransi ABC. Based on the results obtained from IFE Matrix (3,034) and EFE Matrix (3,014), the position on matrix IE is in cell I, with the type of ‘grow and build’ strategy. An Alternate strategy which is the priority strategy of the general insurance marketing strategy of PT. Asuransi ABC is to expand their market through marketing to other companies, broker, and bank.
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Judul: Construction of Strongly Optimal Binary Linear Code with Minimum Distance 9 and 11
Abstrak: A binary linear code of length n over q F is a subspace of n q F . A code has three parameters that attached to it, namely length, dimension, and minimum distance. A code with length n, dimension k and minimum distance d is often called [n, k, d ]-code. Usually, when two parameters are given, then we want to find a code that has the best value for the last parameter. Based on Gilbert- Varshamov bound, if a [n, k, d ]-code exists and can not be expanded, we call it a strongly optimal code. In this paper, we construct strongly optimal code with minimum distance 9 and 11. In constructing the code, we created a theorem and algorithm based on Gilbert-Varshamov bound before we implement the algorithm to MAPLE programming language. Because of computational limitations, the program can only construct up to k = 10 for d = 9 and k = 12 for d = 11.
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