Judul: The Analysis Of Franchise Adaptation In Indonesia :
A Case of "PriceSmart" Membership Shopping
Abstrak: It is the management task to adapt the concept of PriceSmart Membership Shopping as close as it is supposed to be, while at the same time consider the customers expectation so that the gap will not be too wide. In other words, PriceSmart needs to identify customer expectation and match it with the basic concept of the warehouse club. This is started from identifying the customer, then determining the positioning, and finally set the marketing strategy reflected in the marketing mix (product, price, place, and promotion). This study is conducted to find out the gap between PriceSmart basic concept and local condition and to recommend the marketing strategy to work out the gap. More detailed objectives are: (1) To observe the basic concept of PriceSmart Member- ship Shopping; (2) To observe and analyze local market condition; (3) To find out whether there is a gap; (4) To analyze the competition within the industry; (5) To recommend the practical adaptation on marketing mix basis (product, price, place, promotion). The study was started from analyzing macroenvironment and micro- environment, analyzing the impact to the basic concept as well as the local condition, finding out the gap, analyzing the marketing strategy and give recommendation. Data used consist of both primary and secondary data, collected from direct observation and interview with the management, and from related institutions...etc.
Keyword: Manajemen Pemasaran, Analisis Franchise, Analisis Pasar, PT. Mutiara Ritelinti Wira, PriceSmart

Judul: Analisis dan evaluasi faktor yang mempengaruhi perilaku pembelian franchise (Waralaba) studi kasus Alfamart Wilayah Jabotabek
Abstrak: Menjamurnya pertumbuhan minimarket seperti Alfamart, Indomaret, Starmart, Circle K, dan lain-lain kemudian pasar swalayan, toserba, dan pusat perbelanjaan eksklusif seperti Golden Truly, Hero, Sogo dan lain-lain, sebagai salah satu jaringan retail modern, menunjukkan situasi persaingan semakin seru. Retail yang modern merupakan sarana yang tepat untuk memperluas jangkauan pemasaran dengan frekuensi perputaran barang dan modal yang cepat. Strategi pangsa pasar yang biasa dilakukan oleh pedagang eceran skala besar adalah dengan membuka cabang (chain store). Salah satu pola yang marak dikembangkan saat ini yaitu melalui pola waralaba (franchising). Potensi pasar bisnis waralaba sangat besar terlihat dari usaha-usaha franchise yang bermunculan di tanah air, baik lokal maupun asing. Usaha franchise di Indonesia mencatat pertumbuhan yang sangat menggembirakan. Data yang ada menyebutkan, usaha franchise dan business opportunity tahun 2004 sebanyak 166 usaha. Setahun berikutnya (2005) angka tersebut melonjak tajam menjadi 273 usaha atau mengalami kenaikan sekitar 60% yang sepertiganya menawarkan jenis franchise. Adapun tujuan penelitian ini, yaitu: (1) memformulasikan faktor-faktor yang mempengaruhi perilaku pembelian franchise Alfamart, (2) mendeskripsikan atribut-atribut yang dianggap penting oleh franchisee pada franchise yang ditawarkan, (3) mengidentifikasi dan mengevalusi sikap franchisee Alfamart terhadap atribut franchise Alfamart dalam rangka perbaikan strategi franchise yang telah diterapkan PT. Sumber Alfaria Trijaya terhadap outlet Alfamart. Dalam penelitian ini diambil 40 orang responden Data primer yang diperoleh kemudian diolah dengan analisis faktor, dan analisis sikap multiatribut fishbein dengan bantuan software SPSS 11.5 for windows dan Microsoft Excel. Hasil dari analisis faktor dari 25 variabel yang diteliti menunjukkan adanya enam faktor utama yang terbentuk yaitu faktor pendorong/pengaruh utama, faktor sistem dan informasi franchise, faktor analisis keuangan franchisee, faktor citra perusahaan, dan faktor citra produk franchise
Keyword: 

Judul: Pemurnian dan karakterisasi protein inhibitor RNA helikase virus hepatitis C
Abstrak: Hepatitis C virus (HCV) infection is the second most common chronic viral infection in the world with global prevalence. This infection is contribution to chronic hepatitis and liver cirrhosis, often leading to hepatocellular carcinoma. There is no effective drug and vaccine available against HCV. The current standard treatment, a combination of pegylated interferon-α with ribavirin, is limited by its suboptimal response rate in a significant patient population, side effects, and affordability. Therefore, development of effective drug is needed. One approach to find out the candidate of antiviral drug is to discover the inhibitor of enzyme that essential for virus replication, such as RNA helicase. Streptomyces chartreusis 5-095 produce the inhibitor of HCV RNA helicase. The aim of this study was to purify the protein inhibitor which has inhibition activity against ATPase activity of RNA helicase HCV from S. chartreusis 5-095. The supernatant of culture S. chartreusis 5-095 exhibited high inhibiton activity against ATPase activity of RNA helicase HCV (approximately 72%) at 10 days of incubation. The extracellular protein inhibitor was partially purified by procedures of precipitation with ammonium sulfate to 65% saturation and gel filtration (Sephadex G50) using methanol water solution (4:6) as an eluen. The purity of protein inhibitor was monitored by SDS PAGE. The protein inhibitor showed a relative molecular mass were estimated to be 14 kDa and increased the purity 23,08 fold than those of the crude protein. The specific activity and IC50 after purification were 13,1338 U/mg and 0,0767 mg/mL, respectively. The activity of purified protein inhibitor showed its stability over pH range from 5-8 and optimum at pH 7,4. The inhibition activity showed its stability up to 70% at temperature 100 oC. The purified protein inhibitor relatively stable its activity at storage in the range of -20 oC to room temperature for 35 days.
Keyword: