Judul: Segmentasi dan Analisis Citra Produk Obat Batuk
Abstrak: Consumers have a background in different consuming a product from a variety of brands in the market. One of the marketing strategies that can be done is market segmentation. On the other hand, this study also examines the image of cough medicine products. The product image used to view the consumer perception on the overview of the product. One statistical approach to doing this is by using correspondence analysis. Results of the analysis applied to marketing research shows the similarities of segment between brand B and brand C. The segment similarity showed a very strong competition between the two brands in capture consumer interest in the market. On the other case, the product image analysis also showed the similarity of product image between brand B and E.
Keyword: correspondence analysis, market segmentation, product image

Judul: Pengaruh Label Halal Terhadap Keputusan Konsumen Muslim dalam Pembelian Obat Batuk
Abstrak: Indonesia sebagai negara dengan mayoritas penduduk beragama Islam mewajibkan sertifikasi halal pada semua produk yang masuk, beredar, dan diperdagangkan di wilayah Indonesia termasuk obat-obatan yang memiliki beberapa titik kritis kehalalan. Penelitian ini bertujuan untuk mengidentifikasi karakteristik konsumen muslim dan menganalisis faktor-faktor yang memengaruhi keputusan pembelian obat batuk pada konsumen muslim di DKI Jakarta. Penelitian ini dilakukan di DKI Jakarta dengan jumlah sampel sebanyak 100 responden. Metode yang digunakan yaitu analisis deskriptif dan SEM-PLS. Hasil penelitian menunjukkan bahwa label halal, faktor pribadi, dan kualitas produk berpengaruh signifikan terhadap keputusan konsumen muslim DKI Jakarta dalam membeli obat batuk., Indonesia as a country with a majority Muslim population requires halal certification for all products that enter, distribute and trade in the territory of Indonesia, including medicines that have several halal critical points. This study aims to identify Muslim consumers' characteristics and analyze the factors that influence Muslim consumers' decision to purchase cough medicine in DKI Jakarta. This research was conducted in DKI Jakarta with a total sample of 100 respondents. The methods used are descriptive analysis and SEM-PLS. The results showed that the halal label, personal factors, and product quality had a significant effect on the decision of DKI Jakarta Muslim consumers to buy cough medicine
Keyword: keputusan pembelian, label halal, obat batuk, SEM-PLS

Judul: Kolonisasi dan proliferasi sel testikular ikan nila putih yang ditransplantasikan ke ikan nila hitam triploid
Abstrak: The technology of fish testicular cells transplantation had been established to create a surrogate broodstock. This technology can also be utilized to generate YY-progenies that are useful to produce all-male fish. In this study, as a first step towards all-male tilapia production, white Nile tilapia testicular cells was transplanted into peritoneal cavity of triploid black tilapia larvae. A specific primer was designed to identify colonization and proliferation of transplanted cells in recipient fish using PCR method. Analysis of gonadosomatic index (GSI) was also performed to determine the transplanted cells proliferation in recipient gonad. The result of PCR analysis showed a specific DNA amplification product in the gonad of transplanted fish. The specific DNA donor was detected on the recipient gonad 90 dpt (days post transplantation) and it was not detected on 30 and 60 dpt. The GSI analysis showed that GSI recipient was increased and relatively similar with diploid non-transplanted Nile tilapia and it was higher than triploid non-transplanted Nile tilapia. These results showed that the donor cell could be colonized and proliferated in triploid black tilapia gonad. Thus, it is likely to obtain a broodstock that is able to produce donor-derived gamete in the near future.
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