Judul: Efektivitas Iklan Layanan Masyarakat Pernikahan Dini Pada Remaja Pedesaan
Abstrak: Kemajuan teknologi pada satu dekade terakhir membuat pemerintah mulai melirik media masa sebagai salah satu upaya dalam menyosialisasikan programnya, salah satunya melalui Iklan Layanan Masyarakat. Tujuan penelitian ini adalah menganalisis efektivitas iklan layanan masyarakat pada remaja pedesaan, menganalisis hubungan karakteristik remaja pada penilaian iklan layanan masyarakat; dan menganalisis hubungan keterpaan media iklan layanan masyarakat pada penilaian khalayak terhadap iklan layanan masyarakat. Metode penelitian yang digunakan adalah penelitian kuantitatif dengan didukung data kualitatif. Hasil penelitian menunjukkan bahwa terdapat hubungan antara karakteristik remaja dengan penilaian pada iklan layanan masyarakat pada komponen pemahaman, dan keterlibatan diri, sedangkan pada keterpaan media iklan layanan masyarakat terdapat hubungan pada penilaian iklan layanan masyarakat pada komponen daya tarik dan keterlibatan diri.
Keyword: Bogor Agricultural University, Institut Pertanian Bogor, IPB, Public Service ads, Characteristic of adolescent, Media exposure of assesment, Assesment of public service ads, Human ecology, Public service, Explanatory, Mass media, Rural adolescent

Judul: Efektivitas Iklan Layanan Masyarakat Keluarga Berencana Versi Shireen Sungkar dan Teuku Wisnu pada Remaja di Desa Ciomas, Bogor
Abstrak: This study aimed to assess the effectiveness of public service ads, analyzed the exposure and the factors that drive it, correlation between exposure and the effectiveness of public service ads, as well as the level of disruption and communication barrier and its relation with the effectiveness of public service ads. The research sample was adolescents in RW 06 and 07 Ciomas village who had seen the ads and be willing to be the respondents. The results showed that the audience had low level of exposure. Individual characteristics correlates with the exposure at the gender variable whereas sociological characteristics are not correlates. The effectiveness of public service ads are high on cognitive, affective, and conative aspects. Audiences’ exposure correlates with the effectiveness of public service ads at affective, conative, and total effectivity aspects. The disruption and communication barriers are both low at semantic interference and cultural barriers aspects, and correlates with the effectiveness of public service ads. Semantic interference correlates with cognitive, affective, conatif, and total effectivity aspects whereas the cultural barrier correlates with the affective aspects.
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Judul: Mitochondrial DNA Gene Organization and Phylogenetic Relationship of Naja siamensis
Abstrak: Naja siamensis is one of Asiatic cobra in the Family of Elapidae, known as a cryptic snake. It has many morphological variations that lead to misidentification. Misidentification can cause the wrong concept in developing antivenom types due to high snakebite cases occur in Thailand. Thus, an accurate species identification using a molecular approach is crucially required. Mitochondrial DNA has been used widely in snake molecular studies. These studies were aimed to determine the arrangement of the N. siamensis partial mitochondrial genes using reptile-oriented primers and to reveal the phylogenetic relationship among other species of Asian cobra. DNA extraction was carried out based on the standard DNA salting-out protocol and was conducted by bioinformatics analysis using BLASTn and MEGA 6 software. Gene annotation was performed against N. kaouthia complete genome. A total of 3121 bp of N. siamensis mtDNA genes were sequenced consisting of partial of six regions: 16S rRNA, ND1, tRNA-Ile, CRII region, tRNA-Leu, tRNA-Gln, and COI genes. The mtDNA gene organization of N. siamensis was predicted to has a similar pattern with the common Elapidae mtDNA gene organization. This study showed that there is a monophyletic form in Naja genus and N. kaouthia is the closest species with N. siamensis based on partial 16S rRNA and ND1 gene.
Keyword: 16S rRNA, Elapidae, ND1, phylogenetic relationship