Judul: Product Development of KPR Rent-to-Own Bank BTN for Low-Income Communities Using the Design Thinking Approach
Abstrak: Jabodetabek menjadi wilayah dengan tingkat backlog rumah tertinggi yang didominasi masyarakat berpenghasilan rendah (MBR). Bank BTN meluncurkan KPR Rent-to-Own (RTO) sebagai salah satu upaya mengurangi tingginya angka backlog. KPR RTO merupakan konsep pemilikan rumah dengan mekanisme sewa dalam jangka waktu tertentu dan memberikan keleluasaan opsi bagi pelanggan di akhir sewa untuk memiliki rumah dengan KPR atau cash. KPR RTO ditargetkan mencapai 1.000 pendaftar namun realisasinya hanya 3 pendaftar. Tujuan penelitian ini adalah mengembangkan produk KPR RTO sesuai dengan keinginan dan permasalahan MBR. Penelitian ini menggunakan metode design thinking untuk menyempurnakan produk KPR RTO berbasis customer oriented. Berdasarkan hasil penelitian, KPR RTO dapat dikembangkan menjadi lebih baik dengan penyediaan daftar rumah yang bisa disewa, berkolaborasi dengan Bank Tanah, penambahan jumlah provider, DP awal 1-5 juta, penambahan layanan kredit sewa, berintegrasi dengan Tapera. Segmentasi konsumen dapat lebih dispesifikkan. Informasi KPR RTO dijelaskan secara gamblang dan disebarkan melalui brosur dan komunitas, Jabodetabek is the region with the highest level of housing backlog, which is dominated by low-income communities (MBR). Bank BTN launches KPR Rent- to-Own (RTO) as in an effort to reduce it. KPR RTO is a concept of home ownership with a rental mechanism for a certain period of time that provides flexibility for customers at the end of the lease to own a home with a KPR or cash. KPR RTO is targeted to reach 1,000 registrants, but the realization is only 3 registrants. The aim of this research is to develop KPR RTO in accordance with MBR's wishes and problems. This research uses the design thinking method to perfect KPR RTO based customer orientation. Based on the research results, KPR RTO can be developed to be better by providing a list of houses that can be rented, collaborating with the Land Bank, adding providers, an initial down payment of 1-5 million, additional rental credit services, and integrating with Tapera. Consumer segmentation can be more specific. RTO KPR information is explained clearly and distributed through brochures and the communit
Keyword: Kepemilikan rumah, Masyarakat berpenghasilan rendah, Design thinking, KPR Rent-to-Own, home ownership, low-income communities

Judul: Penetration Value of Rent-To-Own KPR Based on the Capability of Low-Income People in Buying a House
Abstrak: Kegiatan capstone project yang dilakukan di PT Bank Tabungan Negara (Persero) Tbk (BTN) memberikan gambaran mengenai tantangan yang dihadapi industri perumahan saat ini. Tingkat backlog yang tinggi mendorong BTN untuk menciptakan inovasi skema pembiayaan rumah yaitu KPR Rent-To-Own (KPR RTO) namun penjualannya belum masif terutama bagi Masyarakat Berpenghasilan Rendah (MBR). Penelitian ini bertujuan untuk menemukenali existing value KPR RTO, mengkaji karakteristik dan kapabilitas Masyarakat Berpenghasilan Rendah (MBR), serta memformulasikan strategi penetrasi value untuk membantu pengembangan KPR RTO. Teknik pengambilan data pada penelitian ini menggunakan metode kualitatif dengan penentuan sampelnya menggunakan non- probability sampling dengan metode purposive sampling. Data yang dikumpulkan dianalisis menggunakan prinsip 5C dan analisis SOAR. Hasil penelitian menunjukkan bahwa kapabilitas MBR dalam membeli rumah terbatas karena penghasilan dan administrasi yang sulit untuk dipenuhi. Hasil analisis kapabilitas MBR dilakukan untuk membantu perumusan strategi penetrasi value sehingga produk KPR RTO ini dapat diterima dengan baik oleh pasar karena value yang dimilikinya dibuat berdasarkan kebutuhan pasarnya. Penulis merekomendasikan 4 strategi penetrasi value yaitu, Introduction, Pre-rent, Rent, and Retrieve. Strategi Introduction berfokus pada pengenalan KPR RTO kepada MBR melalui kampanye edukasi dan pemasaran yang tepat. Tahapan pre-rent melibatkan penyiapan MBR melalui pelatihan dan bantuan administrasi untuk memenuhi persyaratan kredit. Tahap rent melibatkan implementasi skema sewa untuk MBR dengan opsi membeli rumah setelah periode sewa berakhir. Terakhir, tahap retrieve fokus pada evaluasi dan peningkatan berkelanjutan dari program KPR RTO berdasarkan umpan balik dari pengguna. Penelitian ini menekankan pentingnya pemahaman mendalam mengenai kapabilitas dan kebutuhan MBR untuk mengembangkan produk yang sesuai dan efektif dalam mengurangi backlog kepemilikan rumah. Strategi penetrasi value yang diusulkan diharapkan dapat meningkatkan penerimaan pasar terhadap KPR RTO dan membantu BTN dalam mencapai tujuannya untuk menyediakan rumah yang terjangkau bagi MBR., The capstone project activities carried out at PT Bank Tabungan Negara (Persero) Tbk (BTN) revealed the challenges currently faced by the housing industry.The high backlog rate has prompted BTN to innovate a new home financing scheme known as Rent-To-Own Mortgage (KPR RTO), but its sales have not yet been widespread, especially among the Low-Income Community (MBR). This research aims to identify the existing value of the KPR RTO, examine the characteristics and capabilities of the Low-Income Community (MBR), and formulate value penetration strategies to aid in the development of KPR RTO. The data collection technique in this research employs qualitative methods with sample determination using non-probability sampling through purposive sampling methods. The collected data is analyzed using the 5C Principle and SOAR Analysis. The results of the study indicate that the capabilities of MBR in purchasing homes are limited due to income constraints and difficult administrative requirements. The results of the MBR capability analysis were carried out to help formulate a value penetration strategy so that this RTO KPR product can be well received by the market because its value is based on market needs. The author recommends four value penetration strategies: Introduction, Pre-rent, Rent, and Retrieve. The Introduction strategy focuses on introducing KPR RTO to MBR through educational and marketing campaigns. The Pre-rent stage involves preparing MBR through training and administrative assistance to meet credit requirements. The Rent stage involves implementing
Keyword: kredit, Banking, Capability, backlog, kapabilitas, MBR, penetrasi value, perbankan, credit, value penetration

Judul: Durability of Specific Immunoglobulin (Ig) Y Againts Influenza and Covid-19 in Sunscreen
Abstrak: The benefit of specific immunoglobulin Y (Ig Y) as an active ingredient in personal care products such as sunscreen has not been properly studied. Our study aims to evaluate the reliability of specific IgY against influenza and the COVID-19 virus in a sample sunscreen product. Specific IgY influenza and COVID-19 viruses were inserted in the sample sunscreen at two concentrations of 0.1% and 0.25%. Three treatments were observed: control (C) sunscreen without IgY, treatment 1 (T1) sunscreen with 0.1% IgY, and treatment 2 (T2) sunscreen with 0.25% IgY. Organoleptic observations were carried out to monitor changes in aroma, color, and texture, and sunscreen sampling was done every week for 6 weeks. The durability of IgY was evaluated using an enzyme-linked immunosorbent assay (ELISA) and a neutralization assay. Organoleptic observation from weeks 1 to 6 showed consistency in its aroma, color, and texture. Enzyme-linked immunosorbent assay and neutralization assay (NA) results of the T1 and T2 groups showed negative results except for sample T1 at week 5, which showed a positive result in the Influenza A ELISA. Based on the results, it seems that IgY concentrations of 0.1% or 0.25% were not optimal. However, this negative result might be due to low concentration of the IgY and the presence of beeswax, which inhibits IgY and causes it to dissolve in distilled water, thus preventing it from being detected in the assay.
Keyword: Immunoglobulin Y, Sunscreen, Influenza, COVID-19, Biological Activity