Judul: Analisis Sikap Konsumen terhadap Berbagai Atribut Produk Sereal Sarapan
Abstrak: Tujuan umum dari penelitia ini adalah untuk mengetahui sikap konsumen terhadap berbagai atribut produk sereal sarapan. Tujuan khususnya adalah 1) menganalisis sikap konsumen terhadap berbagai atribut produk sereal sarapan, 2) mengetahui loyalitas merek (brand loyalty) terhadap produk sereal sarapan, 3) mengetahui hubungan antara usia, tingkat pendidikan dan jenis pekerjaan dengan loyalitas merek konsumen. Penelitian ini dilakukan di Hero Pajajaran, Bogor. Hero dipilih sebagai tempat penelitian dengan pertimbangan sereal sarapan yang dijual lebih lengkap dibandingkan toko lain. Penelitian dilakukan selama 2 bulan. dari Bulan Juni sampai Juli 2000. Contoh dalam penelitian ini adalah konsumen sereal sarapan. Teknik penarikan contoh adalah purposive sampling, yaitu contoh diambil saat ia membeli sereal sarapan.
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Judul: Analisis Sikap Konsumen dan Kinerja Atribut Sosis Kemasan Merek Fiesta di Wilayah Jabodetabek
Abstrak: Persaingan industri sosis kemasan yang ketat membuat produsen perlu memahami atribut yang dianggap penting oleh konsumen untuk merumuskan strategi pemasaran yang efektif. Penelitian ini bertujuan untuk mengidentifikasi proses keputusan pembelian, menganalisis sikap konsumen, dan menganalisis kinerja atribut sosis kemasan merek Fiesta sehingga dapat dijadikan evaluasi untuk perbaikan dan perkembangan produk. Penelitian ini menggunakan data primer yang diperoleh dari survei terhadap 156 responden. Data dianalisis dengan analisis deskriptif, multriatribut Fishbein, dan Importance Performance Analysis (IPA). Hasil penelitian ini menunjukkan bahwa konsumen melalui lima tahap proses keputusan pembelian, sikap konsumen terhadap seluruh atribut sosis kemasan merek Fiesta termasuk ke dalam kategori positif dan sangat positif, dan atribut sosis kemasan merek Fiesta tersebar ke dalam empat kuadran dengan variasi pilihan ukuran/isi, tekstur sosis, dan harga menjadi prioritas utama untuk diperbaiki., The tight competition in the packaged sausage industry means that producers need to understand the attributes that consumers consider important to formulate effective marketing strategies. This research aims to identify the purchasing decision process, analyze consumer attitudes, and analyze the performance attributes of Fiesta brand sausage packaging so that it can be used as an evaluation for product improvement and development. This research uses primary data obtained from a survey of 156 respondents. Data were analyzed using descriptive analysis, Fishbein multiattribute, and Importance Performance Analysis (IPA). The results of this research show that consumers go through five stages of the purchasing decision process, consumer attitudes towards all attributes of Fiesta brand packaged sausages are included in the positive and very positive categories, and the attributes of Fiesta brand packaged sausages are spread into four quadrants with variations in choice of size/filling, texture sausages, and prices are the main priority to improve.
Keyword: Importance Performance Analysis, multiattribute Fishbein, processed food, purchasing decision process

Judul: Thermal Characteristics and Dynamics of Tropical Cyclone over Western North Pacific Ocean: A Case Study of Typhoon Songda (Chedeng) 2011
Abstrak: The frequent occasion of Tropical Cyclone (TC) over Western North Pacific (WNP) Ocean lies from 10˚N to 26˚N and 121˚E to 170˚E. Sources of TC development come from warm ocean temperature where latent heat is released during condensation processes and subsequently concentrated in the boundary layer. Relative humidity at 850-700 hPa is responsible to produce the most intense storm. Meanwhile, weak vertical wind shear between 850-200 hPa is one of the dynamical factors that lead to the development of TC. Pressure level of 850-200 hPa is chosen to minimize the thermodynamic effect in the lower troposphere. Typhoon Songda (Chedeng in the Philippines) or TSC lasted from May 18th to 30th, 2011 and strengthened into powerful Super Typhoon stage between May 24th and 27th. Long curving track and the exhibition of all sequences of TC life cycle, TSC is then considered as an ideal case of TC. The objective of the study with case of TSC is to investigate the role of thermal characteristics and dynamics on TC intensity. The research is carried out by using Advanced Research of Weather Research and Forecasting model (WRF ARW model) version 3.3. Two domains are employed in the model. The first domain situate from 02˚N to 40˚N and 118˚E to 149˚E and cover spatial resolution () of 33.1 km. The second domain situate from 09˚N to 27˚N and 119˚E to 132˚E with of 11 km. Timestep of the model () is 120 seconds. The model is supported by the following physical parameterization, i.e., Yonsei University Scheme (YSU) in the boundary layer, Kain-Fritsch scheme (KF) in the cumulus, and WRF Single-Moment 3-class scheme in the microphysics. Initial meteorological condition prior to the formation of the cyclone is generated using WRF ARW standard-release model. Sensitivity of the model output is obtained from a selected single-parameter change scenarios, namely, 10 % to 20 % decrease and increase of wind shear initial data at 850-200 hPa, and by 10 % to 20 % decrease of relative humidity initial data at 850-700 hPa. The result showed that the negative correlations between wind shear and intensity are found in wind shear scenarios. Wind shears of 10 ms-1 which lead to strengthening of the wind intensity in the early period of Typhoon development are found in wind shear scenarios. The effect of wind shear changes on wind intensity is statistically significant in the 20 % wind shear scenarios. During mature stage, weak wind intensity occurred when wind shear increase as given in the WRF standard-release and the 20 % decreasing scenario. Different situation is found in the 20 % increasing scenario where wind shear tend to weak and lead to strong wind intensity at this stage. Meanwhile, the reduction of moisture supply at 850-700 hPa resulting from 20 % decreasing relative humidity play a major role in the weakening of wind intensity and reduces mechanical energy of the cycle process as much as 300 J kg-1.
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