Judul: Hubungan persepsi mahasiswa terhadap citra perempuan dalam majalah wanita dengan gaya hidup
Abstrak: Latar belakang penelitian ini adalah karena semakin banyaknya majalah wanita yang beredar saat ini. Majalah wanita yang semakin beragam menandakan perempuan semakin membutuhkan informasi atas kejadian-kejadian yang sedang terjadi. Perempuan adalah pengguna media yang antusias dan pilihan media mereka berbeda dengan laki-laki. Media massa berpengaruh besar dalam penguatan dan atau perubahan nilai-nilai gender dalam masyarakat. Majalah wanita dapat mempengaruhi perilaku dan mengubah budaya. Pesan-pesan yang disampaikan oleh majalah wanita membentuk diri pembacanya, termasuk pesan apa artinya menjadi laki-laki dan perempuan. Pesan tersebut mencerminkan budaya dan mempengaruhi kehidupan individu dan mempengaruhi nilai budaya dan image (citra).
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Judul: Analisis Pengaruh Event Terhadap Citra Merek Majalah Femina
Abstrak: Industri media cetak berhadapan dengan persaingan bisinis semakin berat dengan munculnya media online. Media online memberikan kemudahan mengakses informasi. Media cetak memanfaatkan media online sebagai penyedia informasi dan sebagai media promosi. Femina merupakan salah satu media cetak Indonesia yang melakukan penggabungan antara media cetak dan media online. Femina melakukan komunikasi pemasaran, salah satunya adalah event. Penelitian ini bertujuan untuk (1) Mengidentifikasi peserta event Femina, (2) Menganalisis persepsi peserta event Femina terkait pelaksanaan event, dan (3) Menganalisis pengaruh event terhadap citra merek Majalah Femina. Penarikan sampel dilakukan dengan quota sampling. Responden berjumlah 41 orang dengan event yang menjadi penelitian antara lain, Aksi Sehat Seru bersama Mama Lime dan Femina, dan Enchaunter L’amour Extraordinare. Pengolahan dan analisis data menggunakan Structural Equation Model (SEM) dengan software SmartPLS 2.0. Hasil penelitian menunjukkan bahwa mayoritas karakteristik responden sesuai dengan segmentasi pembaca Majalah Femina dan persepsi peserta event terhadap event Femina sudah baik. Keunikan dan suasana pelayanan memiliki pengaruh signifikan terhadap citra merek Majalah Femina.
Keyword: citra merek, event, majalah wanita, media cetak

Judul: Extracellular Expression of thermostable Geobacillus stearothermophilus T1.2RQ Lipase for Biodiesel Production
Abstrak: The extracellular expression of enzymes in an excellent secretion host such as Bacillus subtilis is a useful strategy for making enzymes of industrial significance more affordable by lowering the cost of its downstream processing. Lipases are a category of hydrolases that catalyze the hydrolysis of triglycerides to glycerol and free fatty acids. Also, lipases catalyze the hydrolysis and transesterification of other esters as well as the synthesis of esters. They can perform very specific biotransformation reactions and are widely used in food, organic synthesis, detergents, cosmetic, and pharmaceutical industries. Geobacillus stearothermophilus T1.2RQ lipase is an industrially-desired thermostable lipolytic enzyme with an excellent hydrolytic and transesterification activity. This study aimed to express T1.2RQ lipase, in B. subtilis WB800 and ensure its secretion into the extracellular medium. Three signal peptides (AmyQ, Epr, LipA) and two promoters (Pgrac01 and Pgrac100) were used in the secretory-expression of T1.2RQ lipase, based on five constructed expression vectors constructed by restriction cloning and PCR mutagenesis. Sangers sequencing was used to verify constructs to ensure they are in the correct reading frame. Recombinants vectors, pHT43 (plasmid control), pHT43-T1.2RQ, pHT43- T1.2RQ_AmyQ, pHT43-T1.2RQ_Epr, and pHT43-T1.2RQ_LipA, were transformed by electroporation into Bacillus subtilis WB800. The electroporation was successful with the optimum condition of 2500V, 200 ohms, 25µF, and 5milliseconds. Recombinant B. subtilis pHT43 (negative control) and pHT43-T1.2RQlip + signal peptides were streaked on the lipidic agar, LA+TBN. All four recombinants, including the negative control (B. subtilis WB800-pHT43), produced clear zones on the TBN agar plate after overnight incubation (fig 2), indicating the presence of a lipolytic enzyme in all of the recombinant B. subtilis cells. pHT43-T1.2RQlip + signal peptides (AmyQ, Epr, and LipA) have clear zones with significantly higher diameters than B. subtilis WB800-pHT43 (negative control). This phenomenon suggests that the recombinant thermostable lipase T1.2RQ introduced into these cells was successfully expressed, thereby increasing the lipolytic capability of its host cells T1.2RQ lipase was expressed in 50ml terrific broth medium (TB) and the expression induced with 1mM IPTG. Lipase activity assay using p-nitrophenyl esters showed that all three signal peptides directed the secretion of T1.2RQ lipase into the extracellular medium. Signal peptide, LipA, resulted in the highest extracellular activity of 5.6 U/mL, which corresponds to a 6-fold increase over the parent B. subtilis WB800 strain. Meanwhile, signal peptides, AmyQ and Epr produced 4.2 U/mL and 3.4 U/mL activity respectively. SDS-Zymogram analysis confirmed that T1.2RQ lipase was correctly processed and secreted in its original size of 44 kDa. An attempt to further increase lipase expression level by promoter optimization showed that, contrary to expectation, promoter Pgrac100 exhibited similar expression levels as the original Pgrac01. Nevertheless, the demonstration of the successful secretion of T1.2RQ lipase in this work confirms the latter as a promising approach for the industrial production of the enzyme
Keyword: Bacillus subtilis, Expression, Extracellular, Heterologous, Lipase, Thermostable