Judul: Strategi Adaptasi UMKM Kuliner pada Masa Pandemi Covid-19 (Studi Kasus: Rumah Makan Haji Masduki, Kota Pekalongan)
Abstrak: Rumah Makan Haji Masduki merupakan salah satu UMKM yang bergerak dalam bidang kuliner khas Kota Pekalongan. Adanya pandemi Covid-19 membuat rumah makan harus beradaptasi terhadap kondisi yang ada agar dapat mempertahankan bisnisnya. Tujuan penelitian ini yaitu menganalisis dampak pandemi Covid-19 terhadap rumah makan serta merumuskan strategi adaptasi yang tepat bagi bagi Rumah Makan Haji Masduki pada masa pandemi Covid-19. Strategi adaptasi dapat diterapkan dengan mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman untuk dapat mempertahankan dan mengembangkan bisnis di tengah pandemi. Metode yang digunakan dalam penelitian ini adalah analisis lingkungan internal dan lingkungan eksternal, selanjutnya alternatif strategi dibuat dengan menggunakan analisis SWOT kemudian dipilih strategi terbaik menggunakan Analisis Hierarki Proses (AHP). Hasil dari penelitian ini yaitu strategi adaptasi yang dapat diimplementasikan pada masa pandemi Covid-19 adalah mempertahankan dan meningkatkan inovasi produk dan layanan dengan skor AHP sebesar 0,39., Haji Masduki Restaurant is one of the MSMEs that focuses on traditional food field of Pekalongan City. The Covid-19 pandemic has made restaurants adapt to existing conditions in order to maintain their business. The purpose of this research is to formulate an adaptation strategy for the Haji Masduki Restaurant during the Covid-19 pandemic. Adaptation strategies can be implemented by identifying strengths, weaknesses, opportunities and threats to be able to maintain and develop a business in the pandemic. The method used in this study is an analysis of the internal environment and the external environment, then an alternative strategy is made using a SWOT analysis and the best strategy is selected using the Analythical Hierarchy Process (AHP). The result of this research is the adaptation strategy that can be applied during the Covid-19 pandemic is maintain and improve product and service innovation with a score of 0.39.
Keyword: Adaptation Strategy, AHP, Covid-19 Pandemic, SWOT Analysis

Judul: Marketing Strategy for the Dapur Tahu Cafe in Padang City during the Covid-19 Pandemic
Abstrak: Dapur Tahu merupakan cafe yang menyediakan berbagai menu olahan tahu. Pada masa pandemi Covid-19, Dapur Tahu mengalami penurunan pendapatan. Tujuan dari penelitian ini untuk mengidentifikasi faktor internal dan eksternal, merumuskan alternatif strategi dan menetapkan strategi pemasaran yang diprioritaskan untuk diterapkan oleh Dapur Tahu. Metode yang digunakan dalam penelitian ini adalah analisis deskriptif dan analisis tiga tahap formulasi strategi. Alat analisis yang digunakan adalah matriks IFE, matriks EFE, matriks IE, matriks SWOT, dan matriks QSP. Hasil analisis matriks IFE menghasilkan Dapur Tahu memiliki sepuluh kekuatan dan dua kelemahan, dan pada matriks EFE menghasilkan Dapur Tahu memiliki memiliki lima peluang dan enam ancaman. Berdasarkan hasil analisis matriks IE, menunjukkan bahwa Dapur Tahu berada pada posisi tumbuh dan membangun. Analisis matriks SWOT didapatkan delapan alternatif strategi. Prioritas strategi yang dihasilkan dari QSPM adalah meningkatkan kegiatan promosi secara online dan offline. Saran untuk Dapur Tahu antara lain melakukan kegiatan promosi secara lebih gencar dari sebelumnya, memberikan pelayanan yang lebih pro pada penanganan Covid-19, mengoptimalkan penggunaan teknologi informasi dan komunikasi,dan menambah dekorasi interior., Dapur Tahu is a cafe that provides a variety of processed tofu menus. During the Covid-19 pandemic, Dapur Tahu experienced a decrease in income. The purpose of this research is to identify the internal and external factors, to formulate alternative strategies and to set prioritiezed marketing strategies which can be applied by Dapur Tahu. The methods used in this reasearch is the descriptive analysis and three stage formulation analysis. The tools of analysis that used are IFE matrix, EFE matrix, IE matrix, SWOT matrix and QSP matrix. Based on the result of the IFE matrix, Dapur Tahu have ten strengths and two weaknesses, and the EFE matrix resulted in Dapur Tahu having five opportunities and six threats. Based on the results of the IE matrix analysis, it shows that Dapur Tahu is in a position of grow and build. Through SWOT matrix analysis, six alternative strategies were found. The priority strategy is increase online and offline promotional activities. Suggestions for Dapur Tahu are to carry out promotional activities more intensively, provide more supportive service in handling Covid-19, optimize the use of information and communication technology, and add interior decorations.
Keyword: IFE, EFE, IE, SWOT, QSPM

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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