Judul: The Influence of Green Marketing and
Consumer Behavior on the Repurchase Interest in Eco Fashion Buttonscarves in
Jabodetabek
Abstrak: Penelitian ini mengkaji pengaruh strategi green marketing, brand image, dan brand trust terhadap minat beli kembali konsumen pada produk fashion berkelanjutan di Indonesia, khususnya pada Buttonscarves. Dalam konteks ini, strategi green marketing dianggap sebagai pendekatan strategis yang berpotensi mempengaruhi preferensi dan keputusan konsumen terkait produk yang ramah lingkungan. Penelitian ini bertujuan untuk mengidentifikasi karakteristik konsumen Buttonscarves, mengeksplorasi pengaruh variabel environmentally friendly product, green product, green price, dan green promotion terhadap minat beli kembali produk, serta mengukur pengaruh brand image dan brand trust terhadap keputusan pembelian. Penelitian ini menggunakan data primer yang diperoleh melalui kuesioner secara online. Hasil penelitian ini menunjukkan bahwa environmentally friendly product, green product, green promotion, brand image berpengaruh terhadap minat beli kembali produk Buttonscarves., This study examines the influence of green marketing strategies, brand image, and brand trust on repeat purchase intention of consumers towards sustainable fashion products in Indonesia, specifically focusing on Buttonscarves. In this context, green marketing strategies are considered a strategic approach that potentially affects consumer preferences and decisions regarding environmentally friendly products. The research aims to identify the characteristics of Buttonscarves consumers, explore the impact of variables such as environmental friendly product, green product, green price, and green promotion on repeat purchase intention, and measure the influence of brand image and brand trust on purchasing decisions. This study uses primary data obtained through online questionnaires. The findings indicate that environmentally friendly product, green product, green promotion, and brand image significantly influence the repeat purchase intention of Buttonscarves products.
Keyword: purchasing decisions, environment friendly product, sustainable fashion

Judul: Sustainable Apparel Product Purchase Decisions on Indonesian Gen Z and Millennial Women Consumers
Abstrak: Fashion trends continue to change, sustainable and fast fashion brands continue to compete to provide diverse choices for consumers. This study aims to: (1) identify the characteristics of Indonesian Gen Z and millennial women consumers of sustainable apparel products, (2) analyze the influence of sustainable product attributes and marketing factors on sustainable apparel purchasing decisions (3) analyze the influence of individual and social factors on sustainable apparel purchasing decisions using the theory of planned behaviour. The sample in this study was 77 respondents selected by convenience sampling technique. Data analysis was carried out using the SEM-PLS method and descriptive analysis. The results showed that individual factor perceived behavioural control and social factor subjective norms had a positive and significant effect, sustainable product attributes, and marketing factors had a positive but not significant effect, and individual factors attitude had a negative but weak and insignificant effect on purchasing decisions for sustainable apparel products., Tren feysen terus berganti, brand sustainable dan fast fashion terus bersaing untuk memberikan pilihan yang beragam bagi konsumen. Penelitian ini bertujuan untuk: (1) mengidentifikasi karakteristik konsumen wanita produk pakaian berkelanjutan gen Z dan milenial Indonesia, (2) menganalisis pengaruh atribut dan pemasaran produk berkelanjutan terhadap keputusan pembelian pakaian berkelanjutan, dan (3) menganalisis pengaruh faktor individu dan sosial terhadap keputusan pembelian pakaian berkelanjutan menggunakan variabel theory of planned behavior. Sampel pada penelitian ini berjumlah 77 responden yang dipilih dengan teknik convenience sampling. Analisis data dilakukan menggunakan metode SEM-PLS dan analisis deskriptif. Hasil penelitian menunjukkan bahwa faktor individu pengendalian perilaku dan faktor sosial norma subjektif berpengaruh positif dan signifikan, faktor atribut dan pemasaran produk berkelanjutan berpengaruh positif namun tidak signifikan dan faktor individu sikap berpengaruh negatif namun lemah dan tidak signifikan terhadap pengambilan keputusan pembelian produk pakaian berkelanjutan.
Keyword: product attributes and marketing, purchase decision, SEM-PLS, sustainable apparel product, theory of planned behavior

Judul: Pengujian Virus Newcastle Disease Gen VII Isolat Lapang Sebagai Virus Standar Pada Uji Tantang Vaksin
Abstrak: This study was conducted to determine the standard of Newcastle disease virus Gene VII field isolate as a virus challenge to vaccine test. A virus suspension that has previously been tested by HA test then titrated with EID50 using 30 Specific Pathogen Free (SPF) of 10 day old chicken embryonated eggs. In addition, chicken lethal dose50 (CLD50) test were used to determine the virus titer that could cause 50% death of the chicken population. The CLD50 test was used 25 day-old-chickens (DOC) divided into 5 groups. The virus was diluted from 10-1 to 10-8. The 104 to 10-8 dilution of NDV was infected to every group of chicken via eyedrop and intranasal with 0.1 ml/chicken dosage. Haemagglutination test showed that the allantoic fluid were contain high titers of NDV is 512 HAU. The infective NDV that had been titrated by EID50 test showed the virus titers is 109 EID50/0.1 ml or 1010 EID50/ml and the virus titers of CLD50 test e.i 106.48 CLD50/0.1 ml or 107.48 CLD50/ml. These results can be concluded that the NDV Gene VII field isolates were most appropriate to be used as a standard virus to vaccine test
Keyword: Newcastle Disease Virus Gene VII, HA tes, EID50 test, CLD50 test