Judul: Analisis Niat Beli Pakaian Thrift menggunakan Pendekatan Extended Theory of Planned Behavior
Abstrak: The ever-increasing waste of the fast fashion industry makes the concept of sustainability in fashion more important. Thrift clothing is currently started to became a fashion trend, especially in the millennial generation and generation Z. The purpose of this research is to analyze the purchase intention of thrift clothing using the Extended Theory of Planned Behaviour. The research design used a cross sectional study with voluntary sampling totaling 220 from the millennial generation and generation Z. Data analysis descriptive and correlation tests used SPSS version 25 and SEM test used LISREL 8.80. The correlation test results show that age and income had a significant positive relationship with the intention to purchase thrift clothing. SEM analysis shows that environmental knowledge had a significant positive effect on attitude towards behavior. Attitude toward behavior, subjective norms, and perceived behavioral control also had a significant positive effect on the intention to purchases thrift clothing. Knowledge about the environment needs to be strengthened in order to create a positive attitude towards thrift clothing through strategic approaches.
Keyword: enviromental awareness, enviromental knowledge, theory of planned behavior, thrift clothing

Judul: Sustainable Apparel Product Purchase Decisions on Indonesian Gen Z and Millennial Women Consumers
Abstrak: Fashion trends continue to change, sustainable and fast fashion brands continue to compete to provide diverse choices for consumers. This study aims to: (1) identify the characteristics of Indonesian Gen Z and millennial women consumers of sustainable apparel products, (2) analyze the influence of sustainable product attributes and marketing factors on sustainable apparel purchasing decisions (3) analyze the influence of individual and social factors on sustainable apparel purchasing decisions using the theory of planned behaviour. The sample in this study was 77 respondents selected by convenience sampling technique. Data analysis was carried out using the SEM-PLS method and descriptive analysis. The results showed that individual factor perceived behavioural control and social factor subjective norms had a positive and significant effect, sustainable product attributes, and marketing factors had a positive but not significant effect, and individual factors attitude had a negative but weak and insignificant effect on purchasing decisions for sustainable apparel products., Tren feysen terus berganti, brand sustainable dan fast fashion terus bersaing untuk memberikan pilihan yang beragam bagi konsumen. Penelitian ini bertujuan untuk: (1) mengidentifikasi karakteristik konsumen wanita produk pakaian berkelanjutan gen Z dan milenial Indonesia, (2) menganalisis pengaruh atribut dan pemasaran produk berkelanjutan terhadap keputusan pembelian pakaian berkelanjutan, dan (3) menganalisis pengaruh faktor individu dan sosial terhadap keputusan pembelian pakaian berkelanjutan menggunakan variabel theory of planned behavior. Sampel pada penelitian ini berjumlah 77 responden yang dipilih dengan teknik convenience sampling. Analisis data dilakukan menggunakan metode SEM-PLS dan analisis deskriptif. Hasil penelitian menunjukkan bahwa faktor individu pengendalian perilaku dan faktor sosial norma subjektif berpengaruh positif dan signifikan, faktor atribut dan pemasaran produk berkelanjutan berpengaruh positif namun tidak signifikan dan faktor individu sikap berpengaruh negatif namun lemah dan tidak signifikan terhadap pengambilan keputusan pembelian produk pakaian berkelanjutan.
Keyword: product attributes and marketing, purchase decision, SEM-PLS, sustainable apparel product, theory of planned behavior

Judul: Gambaran darah ikan mas Cyprinus carpio yang terinfeksi koi herpes virus
Abstrak: Iak memiliki sistem pertahanan tubuh untuk melawan berbagai macam penyakit. Pertahanan tubuh ikan terbagi 2 sistem yaitu pertahanan non-spesifik yang terdiri atas kulit, sisik, lendir dan darah dan pertahanan spesifik yaitu antibodi. Darah adalah cairan tubuh, yang berfungsi mengangkut oksigen, makanan dan hormon ke seluruh jaringan agar semua sel dapat berjalan sesuai fungsinya.
Keyword: