Judul: Analisis Efektivitas Promosi Terhadap Tingkat Penjualan PT Semen Padang
Abstrak: This thesis analyzes the promotion effectiveness of PT Semen Padang. The purpose of this study are (1) to analyze the promotion effectiveness of PT Semen Padang (2) to analyze the effect of promotion on volume of sales PT Semen Padang. The type of promotions carried out by PT Semen Padang are (a) galatama (b) souvenirs , (c) fair and expo, (d ) customer service, (e) billboards , name boards, sign boxes, (f) print and electronic media. The analytical tool used are EPIC model, DRM ( Direct Rating Method) and multiple regression analysis. Based on the results measurements of effectiveness analysis using the EPIC model shows that the promotion carried out by PT Semen Padang have been effective except customer service. Customer service still in quite effective category, and based on calculations using DRM promotion undertaken by PT Semen Padang is at a good scale. This is in line with the multiple regression test has been done, that the whole promotion ( X ) has an influence on PT Semen Padang sales (Y). But there is one variable promotion that has significant partial effect which is print and electronic media (X6).
Keyword: sales, promotion effectiveness, multiple regression analysis, EPIC model, DRM

Judul: The Effectiveness of Natesh Sanitary Pad’s Promotion in Bogor.
Abstrak: PT Kangzen Kenko Indonesia dengan salah satu produk unggulannya berupa pembalut Natesh menggunakan bauran komunikasi promosi berupa promosi penjualan, acara dan pengalaman, hubungan masyarakat dan publisitas, pemasaran langsung, pemasaran interaktif, word of mouth marketing, dan penjualan personal. Pembalut sendiri merupakan jenis produk consumer goods. Tujuan penelitian ini adalah menganalisis efektivitas promosi yang dilakukan PT Kangzen Kenko Indonesia dalam mengkomunikasikan pembalut Natesh. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Metode pengambilan sampel adalah dengan purposive sampling. Alat analisis yang digunakan adalah analisis deskriptif, EPIC model, dan direct rating method. Promosi yang dilakukan pembalut Natesh berupa promosi penjualan, acara dan pengalaman, hubungan masyarakat dan publisitas, pemasaran langsung, pemasaran interaktif, word of mouth marketing, dan penjualan personal merupakan promosi yang efektif dan baik.
Keyword: Direct rating method, Effectiveness, EPICModel, Promotion, Descriptive analysis, EPIC Model, Marketing, Personal selling

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
Keyword: