Judul: The Correlation between The Intensity of Social Media Use and The Intensity of Integrated Marketing Communication at Sila Tea
Abstrak: Media digital sangat berkembang pesat di tengah pandemi Covid-19 yang terjadi di Indonesia mulai bulan Maret tahun 2020, yang berdampak terjadinya pembatasan-pembatasan dalam interaksi sosial di masyarakat. Mitra usaha yang semula menggunakan media konvensional cenderung beralih ke media digital. Pengguna internet yang makin meningkat berpotensi memengaruhi strategi komunikasi pemasaran yang berdampak pada volume penjualan. Tujuan dari penelitian ini adalah menganalisis hubungan intensitas penggunaan media sosial dengan strategi komunikasi pemasaran pada salah satu UMKM yaitu Teh Sila. Penelitian ini menggunakan pendekatan kuantitatif yang didukung oleh informasi kualitatif. Data kuantitatif diolah menggunakan uji korelasi Rank Spearman dengan jumlah responden 60 orang. Hasil penelitian ini menunjukkan bahwa intensitas penggunaan media sosial pada konsumen tertinggi berada pada Instagram, bukan pada Facebook dan Youtube. Kemudian, strategi komunikasi pemasaran yang dilakukan teh Sila berupa workshop, webinar, dan membuka tea house yang digaungkan melalui media sosial Instagram. Oleh karena itu, terdapat korelasi yang positif antara intensitas penggunaan media sosial pada Instagram dengan intensitas komunikasi pemasaran terpadu yang dilakukan oleh teh Sila., Digital media is very rapidly growing in the midst of the Covid-19 pandemic that occurred in Indonesia starting in March 2020, which has an impact on restrictions on social interaction in the community. Business partners who originally used conventional media tend to switch to digital media. Increasing internet users have the potential to influence marketing communication strategies that have an impact on sales volume. The purpose of this study was to analyze the relationship of the intensity of social media use with marketing communication strategies on one of the MSMEs, Sila Tea. This research uses a quantitative approach supported by qualitative information. Quantitative data is processed using spearman rank correlation test with a total of 60 respondents. The results showed that the highest intensity of social media use in consumers was on Instagram, not on Facebook and Youtube. Then, the marketing communication strategy carried out by Sila tea in the form of workshops, webinars, and opening tea houses is echoed through Instagram social media. Therefore, there is a positive correlation between the intensity of social media use on Instagram and the intensity of integrated marketing communication conducted by Sila tea.
Keyword: marketing communication strategy, MSMEs, social media

Judul: The Effectiveness Marketing Communication of MSME Coffee in the Covid-19 Pandemic Era
Abstrak: Tingkat konsumsi kopi dalam negeri cukup tinggi dan meningkat secara signifikan, sehingga sektor hilir semakin bertumbuh dan berkembang seperti UMKM (Usaha Mikro, Kecil, dan Menengah) yang bergerak dalam komoditas kopi. Pandemi Covid-19 telah menimbulkan berbagai masalah bahkan kerugian bagi UMKM, sehingga komunikasi pemasaran terpadu yang efektif sangat diperlukan supaya UMKM dapat bertahan dan berkembang. Penelitian yang dilakukan di Kopi Sisi Kiri, Kota Bogor, Provinsi Jawa Barat ini bertujuan untuk menganalisis efektivitas komunikasi pemasaran terpadu yang dilakukan oleh UMKM. Analisis dilakukan menggunakan uji korelasi Rank Spearman dengan melibatkan responden sebanyak 30 orang yang berkunjung ke Kopi Sisi Kiri. Hasil penelitian menunjukkan bahwa Kopi Sisi Kiri sudah intensif dalam melakukan komunikasi pemasaran terpadu, terutama melalui iklan sebagai yang paling intensif diikuti oleh hubungan masyarakat dan penjualan personal, lalu promosi penjualan dan pemasaran langsung. Komunikasi pemasaran yang dilakukan Kopi Sisi Kiri cukup efektif karena terbukti berkorelasi positif dengan perilaku konsumsi, terutama dalam aspek kognitif dan afektif. Penjualan personal adalah komunikasi pemasaran yang paling efektif karena berkorelasi positif dengan ketiga aspek perilaku konsumsi, sementara iklan dan hubungan masyarakat hanya berkorelasi dengan aspek kognitif serta promosi penjualan yang hanya berkorelasi dengan aspek kognitif dan afektif. Perilaku konsumsi juga terbukti berkorelasi dengan karakteristik konsumen, terutama tingkat pendidikan dan tingkat pendapatan., The level of coffee consumption is quite hight and has increased significantly, so that the downstream sector is grow and developing such as MSME’s engaged in coffee commodities. The Covid-19 Pandemic has caused various problems and even losses for MSME’s, so that effective integrated marketing communication is very much needed for MSME’s can be survive and develop. This research will be held in Kopi Sisi Kiri, Bogor City, West Java Province aims to to analyze the effectiveness integrated marketing communication carried out by MSME’s. The analysis was carried out using the Rank Spearman correlation with involve 30 respondents who visited Kopi Sisi Kiri. The results showed that Kopi Sisi Kiri was already intensive in carrying out integrated marketing communications, especially through advertising as the most intensive followed by public relation and personal selling, then sales promotion and direct marketing. The marketing communication conducted by Kopi Sisi Kiri is quite effective because it is proven to be positively correlated with consumption behaviour, especially in cognitive and affective aspects. Personal selling is the most effective marketing communication because it is positively corelated with all three aspects of consumption behaviour, while advertising and public relation only correlate with cognitive aspects and sales promotion which only correlate with cognitive and affective aspects. Consumption behaviour is also showed correlated with consumer characteristics, mainly due to education level and income level.
Keyword: integrated marketing communication, MSMEs coffee, the effectiveness

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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