Judul: Marketing Strategy of Toy Products Made of Wooden Waste at PT Safira Tumbuh Berkembang
Abstrak: After year such a natural resources as wood becomes rare, so its use needs to be to the most efficient way, in line with it, wooden waste use becomes important. This condition occurs in West Java Province, so that wooden waste from sawing and furniture industries are used to the maximum way. One of the companies which processes and makes use of the wooden waste to be children toys of economical value in Bogor is PT Safira Tumbuh Berkembang (PT STB), established in 1993. The research objectives are (1) to identify factors that influence a consumer’s decision making process in purchasing a children toy made of wooden waste, and (2) to set a recommended marketing strategy to develop the business of toy products from wooden waste. The population In this research is students’ parents and teachers of 10 kindergartens in the City of Bogor. The sampling method is carried out with purposive sampling. From each kindergarten a sample of 6 respondents comprising 3 parents and 3 teachers is taken, in order to make the total number of respondents of regarding 60 people Thurstone analysis method. Based on the research result, it is known that the factors that influence a consumer’s decision making process in purchasing a children toy are brand, products variety, quality itself, educational element attractiveness, promotion, pricing, marketing location and the access to the location. Later on, based on Thurstone analysis on priority attribute, the following results are acquired in order from the most prioritized by the consumers: brand (0.62), pricing (0.56), new design (0.50), bright color attractiveness (0.29), quality/durability (0.26), educational element attractiveness (0.20), design variation (0.15), promotion (0.04) and the access to get the toy (0.00) From the above analysis, the marketing strategy to do are as follows: 1) to lower the price of 9.34% of the set price, 2) To improve a new design in accordance with educational content element and bright colors combination on the toy, 3) to maintain the quality in accordance with the market segment. 4) To develop promotion through direct interaction between sellers and the targets (personal selling) in a potential kindergarten as well as 5) To develop selling points through cooperation with children toy stores in malls/shopping centers.
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Judul: Strategi pemasaran mebel kayu (studi kasus di sentra industri-kecil pondok bambu, Jakarta Timur)
Abstrak: Mebel merupakan salah satu produk kayu untuk memenuhi keperluan masyarakat untuk perabot rumah tangga. Penggunaan produk kayu untuk mebel cenderung menurun karena adanya substitusi oleh bahan pengganti kayu, antara lain: plastik, rotan, bambu, kaca dan logam. Dalam menjalankan usahanya, kondisi industri kecil di Indonesia menghadapi persaingan yang berat. Untuk menghadapi berbagai tantangan tersebut, maka diperlukan strategi pemasaran yang baru melalui kajian strategi pemasaran industri kecil mebel kayu. Tujuan penelitian yaitu mengetahui faktor yang berpengaruh terhadap pemasaran produk mebel dan menyusun aternatif strategi pemasaran industri kecil mebel kayu.
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Judul: Isolasi dan pemurnian protein inhibitor RNA helikase virus hepatitis C dari kapang endofit CgKTm 5 F
Abstrak: Hepatitis C merupakan penyakit yang disebabkan oleh infeksi virus hepatitis C (HCV), dan menjadi masalah kesehatan yang belum teratasi karena pengobatan yang dilakukan memiliki efiseinsi yang rendah dan mahal. Pengobatan penyakit hepatitis C berdasarkan molekul target banyak dikembangkan akhir-akhir ini, diantaranya mengarah pada target RNA helikase virus hepatitis C. RNA helikase berfungsi dalam replikasi HCV, sehingga penghambatannya dapat memutus siklus hidup virus ini. Penghambatan terhadap RNA helikase dapat dilakukan oleh protein dari kapang endofit CgKTm 5 F. Penelitian ini bertujuan melakukan isolasi dan pemurnian protein inhibitor dari kapang endofit CgKTm 5 F yang mempunyai aktivitas inhibisi terhadap RNA helikase HCV. Isolasi dilakukan dengan pengendapan amonium sulfat 90% dan pemurnian dilakukan dengan kromatografi gel filtrasi Sephadex G-50 dengan pelarut metanol 40%. Uji ATPase digunakan untuk menghitung aktivitas inhibisi RNA helikase HCV. Fraksi ke- 8 hasil kromatografi gel filtrasi memiliki aktivitas tertinggi dalam menghambat RNA helikase HCV. Analisis SDS-PAGE terhadap fraksi tersebut menunjukkan bahwa terdapat empat pita protein dan semuanya memiliki bobot molekul > 17 kDa. Aktivitas spesifik protein inhibitor pada fraksi ke- 8 sebesar 5.92x10-4 U/mg dengan kemurnian 5.38.
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