Judul: Pengaruh Brand Image Terhadap Loyalitas Konsumen Gebrag Homey Coffee and Eatery
Abstrak: Peningkatan jumlah coffee shop di Kota Bogor mengakibatkan persaingan yang semakin ketat dan menuntut pelaku usaha memiliki daya saing. Brand image menjadi salah satu dasar strategi bersaing dengan berbagai brand kompetitor dan mempertahankan loyalitas konsumen. Penelitian ini bertujuan untuk mengidentifikasi karakteristik konsumen, tanggapan konsumen mengenai brand image dan loyalitas konsumen serta menganalisis pengaruh brand image terhadap loyalitas konsumen Gebrag Homey Coffee and Eatery. Penentuan responden menggunakan metode nonprobability sampling, yaitu teknik purposive sampling pada pemilik Gebrag Homey Coffee and Eatery dan incidental sampling pada 50 orang konsumen Gebrag Homey Coffee and Eater. Pengolahan data dilakukan dengan menggunakan Microsoft Excel dan SPSS 25. Alat analisis yang digunakan adalah analisis deskriptif dan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa karakteristik konsumen sesuai dengan segmentasi Gebrag Homey Coffee and Eatery. Brand image memiliki pengaruh yang signifikan terhadap loyalitas konsumen pada Gebrag Homey Coffee and Eatery., The increasing number of coffee shops in the city of Bogor has resulted in increasingly fierce competition and requires business actors to be competitive. Brand image is one of the basic strategies to compete with various brand competitors and maintain consumer loyalty. This study aims to identify consumer characteristics, consumer responses regarding brand image and consumer loyalty and analyze the effect of brand image on consumer loyalty at Gebrag Homey Coffee and Eatery. Determination of respondents using the nonprobability sampling method, namely the purposive sampling technique on the owner of Gebrag Homey Coffee and Eatery and incidental sampling on 50 consumers of Gebrag Homey Coffee and Eatery. Data processing was performed using Microsoft Excel and SPSS 25. The analytical tools used were descriptive analysis and multiple linear regression analysis. The results of the study show that the consumer characteristics are in accordance with the Gebrag Homey Coffee and Eatery segmentation. Brand image has a significant effect on consumer loyalty at Gebrag Homey Coffee and Eatery.
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Judul: Pengaruh Experiential Marketing, Behavioural Intention, Kepuasan Konsumen dan Peranan Gender Terhadap Loyalitas (Studi Kasus : Coffee Shop di Kota Bogor)
Abstrak: Produksi kopi di Indonesia bertambah setiap tahunnya dikarenakan saat ini semakin banyak masyarakat yang memiliki kebiasaan untuk meminum kopi. Hal inilah yang mendorong berkembangnya coffee shop di kota-kota besar di Indonesia, salah satunya di Kota Bogor. Banyaknya coffee shop menjadi tantangan bagi para pengusaha untuk bersaing dan mendapatkan loyalitas konsumen. Penelitian ini bertujuan untuk meningkatkan loyalitas yaitu dengan experiential marketing, behavioural intention dan kepuasan konsumen. Alat analisis yang digunakan dalam meneliti pengaruh adalah analisis SEM (Structural Equation Modeling). Data penelitian ini didapat dari penyebaran kuesioner dengan teknik convinience sampling dan didapatkan 426 responden. Hasil uji analisis membuktikan bahwa adanya pengaruh signifikan yang positif langsung antar variabel eksogen (behavioural intention dan kepuasan konsumen) serta pengaruh tidak langsung yaitu experiential marketing dengan variabel endogen yaitu loyalitas. Selain itu, hasil penelitian pun menghasilkan bahwa perbedaan gender yaitu laki-laki dan perempuan memiliki perbedaan sikap yang berpengaruh terhadap loyalitas.
Keyword: behavioural intention, experiential marketing, gender, kepuasan konsumen, loyalitas

Judul: Elektrodeposisi Film Tipis Semikonduktor Cu2ZnSnS4 (CZTS) pada Substrat Kaca ITO
Abstrak: Semiconductor Cu2ZnSnS4 (CZTS) thin film that can be used as absorber layers on solar cell module was made via electrodeposition method. CZTS thin film was electrodeposited on the surface of a silicate glass coated with a thin layer of indium tin oxide (ITO). Deposition process was done using potentiostatic mode at room temperature with a potential of 1.05 V for 30, 45, and 60 minutes, followed with annealing the film at 2 different temperatures, 500 ºC using furnace and 180 ºC using hot plate, both treatments for 45 minutes in N2/H2S atmosphere. The X-ray difractograms were analyzed using Match 2 program and showed that the CZTS thin films had kesterit crystalline structure, with a low percentage of CZTS phase. The thin film also contained secondary phases such as Cu2S, ZnS, and SnS. The obtained CZTS thin films had a thickness between 1.039 and 1.676 μm. Absorption study showed that the band gap energy of CZTS thin films which was annealed using furnace ranged from 1.50 to 1.52 eV, whereas that annealed using the hot plate was not observed. The band gap energy value showed that CZTS thin films can be used as sunlight absorber layers on solar cell. The formation of CZTS crystal film on this investigation was effectively performed using furnace annealing process at a temperature of 500 ºC with deposition time of 45 minutes.
Keyword: Thin film, Electrodeposition, Cu2ZnSnS4