Judul: Efektivitas Promosi Kunjungan Sekolah Pada Mahasiswa Baru Program Strata S1 Institut Pertanian Bogor
Abstrak: Penelitian ini dilakukan dengan survey kepada 400 mahasiswa baru Tahun Ajaran 2013/2014. Tujuan penelitian ini adalah: (1) mengidentifikasi karakteristik dan pesan promosi mahasiswa baru IPB Tahun 2013, (2) menganalisis efektivitas promosi kunjungan sekolah pada Mahasisiwa Baru IPB Tahun 2013, dan (3) membandingkan efektivitas promosi kunjungan sekolah IPB antara mahasiswa laki-laki dan perempuan. Pengolahan dan analisis data yang digunakan adalah analisis deskriptif dan structural equation model (SEM) berbasis varian. Hasil penelitian ini adalah: (1) karakteristik mahasiswa IPB Tahun Ajaran 2013/2014 adalah perempuan, memiliki media sosial Facebook dan Twitter. Hal yang dipentingkan dari pesan dalam pemilihan perguruan tinggi adalah isi pesan dan cara penyampaiannya. Adapun yang menjadi fokus pesan adalah peluang kerja dan kehidupan kampus, (2) pesan yang disampaikan pada kunjungan sekolah dinilai efektif, dikarenakan pesan dari kunjungan sekolah berpengaruh terhadap variabel – variabel yang diukur pada consumer decision model sampai dengan variabel pemilihan nyata, (3) Terdapat perbedaan jalur optimal antara mahasiswa laki-laki dan perempuan. Adapun jalur optimal mahasiswa laki-laki adalah: pesan (F) – merek (B) – sikap (A) - niat untuk memilih (I) – pemilihan nyata (P). Sedangkan jalur optimal mahasiwa perempuan adalah : pesan (F) – merek (B) – kepercayaan (C) – niat untuk memilih (I) – pemilihan nyata (P).
Keyword: CDM, IPB, kunjungan sekolah, promosi, SEM

Judul: Analisis faktor-faktor yang memengaruhi calon mahasiswa memilih IPB menggunakan model persamaan struktural
Abstrak: There are many factors thought to affect the interests of prospective students choose IPB. On this basis, this study aims to determine what factors are affecting students in choosing IPB. Structural equation model (SEM) is used to find the answers to the research objectives. Respondents were used in this research were 100 in the undergraduate students of IPB registered in the period 2009 - 2012. The number of respondents is determined based on quota sampling according to the number of students in each faculty. Selection of respondents were done through purposive sampling. The factors that were examined were education services, costs, facilities, human resources (HR), the reference group, and motivation. The results of MPS showed that, the motivation is the most influential factor on students interest to choose IPB.
Keyword: Bogor Agricultural University, SEM, purposive sampling, quota sampling

Judul: Posisi Filogenetik Kura-Kura Carettochelys Insculpta  (Reptillia: Testudinata)
Abstrak: Carettochelys insculpta is an endemic freshwater turtle of southern Papua and northern Australia. Phylogenetic position of this turtle is remain unresolved until now. Most of the research conducted show close relationships of C. insculpta and members of Trionychidae family. However, some of the research show distance between C. insculpta and members of Trionychidae family. This research is conducted to analyze phylogenetic relationship between C. insculpta and other members of Testudinata using 12S rRNA, 16S rRNA, and both gene as markers. DNA samples were obtained from three different organisms of C. insculpta. Two species used as outgroups were Alligator mississippiensis and Iguana iguana. Phylogenetic analysis was carried out using Neighbor-Joining method with Felsenstein 1981 (F81) modeltest. A polytomy tree of Testudinata was produced by using 12S rRNA gene. However, analysis using 16S rRNA and both genes as markers confirmed that C. insculpta was located between the Chelonidae and the Trionychidae family.
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