Judul: Analisis dan evaluasi faktor yang mempengaruhi perilaku pembelian franchise (Waralaba) studi kasus Alfamart Wilayah Jabotabek
Abstrak: Menjamurnya pertumbuhan minimarket seperti Alfamart, Indomaret, Starmart, Circle K, dan lain-lain kemudian pasar swalayan, toserba, dan pusat perbelanjaan eksklusif seperti Golden Truly, Hero, Sogo dan lain-lain, sebagai salah satu jaringan retail modern, menunjukkan situasi persaingan semakin seru. Retail yang modern merupakan sarana yang tepat untuk memperluas jangkauan pemasaran dengan frekuensi perputaran barang dan modal yang cepat. Strategi pangsa pasar yang biasa dilakukan oleh pedagang eceran skala besar adalah dengan membuka cabang (chain store). Salah satu pola yang marak dikembangkan saat ini yaitu melalui pola waralaba (franchising). Potensi pasar bisnis waralaba sangat besar terlihat dari usaha-usaha franchise yang bermunculan di tanah air, baik lokal maupun asing. Usaha franchise di Indonesia mencatat pertumbuhan yang sangat menggembirakan. Data yang ada menyebutkan, usaha franchise dan business opportunity tahun 2004 sebanyak 166 usaha. Setahun berikutnya (2005) angka tersebut melonjak tajam menjadi 273 usaha atau mengalami kenaikan sekitar 60% yang sepertiganya menawarkan jenis franchise. Adapun tujuan penelitian ini, yaitu: (1) memformulasikan faktor-faktor yang mempengaruhi perilaku pembelian franchise Alfamart, (2) mendeskripsikan atribut-atribut yang dianggap penting oleh franchisee pada franchise yang ditawarkan, (3) mengidentifikasi dan mengevalusi sikap franchisee Alfamart terhadap atribut franchise Alfamart dalam rangka perbaikan strategi franchise yang telah diterapkan PT. Sumber Alfaria Trijaya terhadap outlet Alfamart. Dalam penelitian ini diambil 40 orang responden Data primer yang diperoleh kemudian diolah dengan analisis faktor, dan analisis sikap multiatribut fishbein dengan bantuan software SPSS 11.5 for windows dan Microsoft Excel. Hasil dari analisis faktor dari 25 variabel yang diteliti menunjukkan adanya enam faktor utama yang terbentuk yaitu faktor pendorong/pengaruh utama, faktor sistem dan informasi franchise, faktor analisis keuangan franchisee, faktor citra perusahaan, dan faktor citra produk franchise
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Judul: Strategi Pengembangan Usaha Bisnis Franchise dalam bidang fastfood (Studi kasus sebuah bisnis franchise fastfood di Kota Bogor)
Abstrak: Business franchising is a business activity in the retail sale of goods with various types, which is very popular and growing rapidly. The system of this kind of business have been designed and easy to be duplicated. However, in practice is not that easy as expected. The objectives of this research are describe consumer perception, describe the development efforts and arrange a bisnis strategic for RFC restaurant. Analysis for consumers perception conducted by important Performance Analysis (IPA), resulting the average value of interest rate 2.39 and the average value of the performance level 2.60. To determine the strengths, weaknesses, opportunities and threats using Internal Factor Evaluation (IFE) method and External Factor Evaluation (EFE) method. The result of internal factors analysis obtained by weighting score was 2,445 meanwhile the score of external factors analysis was 2.506. Internal External (IE) RFC restaurant occupies a position in the cell V, which means that the company is in a position hold and maintain. For overall strategic analysis was operating by matrix SWOT and the findings then was used in designing strategies and programs of works. QSPM was used to determine the best strategic for company development, which recomends to increase promotional activities through social media, distributing flyers and increase sponsorship.
Keyword: Franchise, Matrix Analysis, Strategy Development

Judul: Elektrodeposisi Film Tipis Semikonduktor Cu2ZnSnS4 (CZTS) pada Substrat Kaca ITO
Abstrak: Semiconductor Cu2ZnSnS4 (CZTS) thin film that can be used as absorber layers on solar cell module was made via electrodeposition method. CZTS thin film was electrodeposited on the surface of a silicate glass coated with a thin layer of indium tin oxide (ITO). Deposition process was done using potentiostatic mode at room temperature with a potential of 1.05 V for 30, 45, and 60 minutes, followed with annealing the film at 2 different temperatures, 500 ºC using furnace and 180 ºC using hot plate, both treatments for 45 minutes in N2/H2S atmosphere. The X-ray difractograms were analyzed using Match 2 program and showed that the CZTS thin films had kesterit crystalline structure, with a low percentage of CZTS phase. The thin film also contained secondary phases such as Cu2S, ZnS, and SnS. The obtained CZTS thin films had a thickness between 1.039 and 1.676 μm. Absorption study showed that the band gap energy of CZTS thin films which was annealed using furnace ranged from 1.50 to 1.52 eV, whereas that annealed using the hot plate was not observed. The band gap energy value showed that CZTS thin films can be used as sunlight absorber layers on solar cell. The formation of CZTS crystal film on this investigation was effectively performed using furnace annealing process at a temperature of 500 ºC with deposition time of 45 minutes.
Keyword: Thin film, Electrodeposition, Cu2ZnSnS4