Judul: Analisis Strategi Pemasaran Pada Usaha Kopi Luwak (Studi Kasus UMKM Careuh Coffee Rancabali-Ciwidey Bandung
Abstrak: UMKM Careuh Coffee merupakan unit usaha yang bergerak dibidang agribisnis yang menyediakan kopi luwak. Tujuan penelitian ini adalah : (1) Mengetahui bauran pemasaran (marketing mix) yang telah diterapkan oleh UMKM Careuh Coffee (2) Mengidentifikasi dan menganalisis faktor-faktor lingkungan internal dan eksternal yang mempengaruhi strategi pemasaran UMKM Careuh Coffee (3) Menyusun dan merekomendasikan alternatif strategi pemasaran yang efektif dan efisien untuk UMKM Careuh Coffee . Faktor-faktor internal dan eksternal yang berpengaruh terhadap perkembangan UMKM Careuh Coffee adalah Kondisi Finansial Perusahaan, Sumber Daya Manusia, Sikap Konsumen, Teknologi Informasi dan Lokasi. Penelitian ini menggunakan metode AHP, hasil alternatif strategi pemasaran yang dapat dilakukan oleh UMKM Careuh Coffee diantaranya penguatan SDM pemasaran strategi ini bertujuan untuk membangun pondasi yang kuat agar aktivitas-aktivitas pemasaran yang ada pada UMKM Careuh Coffee berjalan dengan baik. Kemudian strategi selanjutnya berturut-turut adalah Startegi integrasi kedepan , Optimalisasi Digital Marketing serta menerapkan promosi bellow the line marketing.
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Judul: Analisis Strategi Pemasaran Kopi Lokal di Rumah Kopi Ranin
Abstrak: Rumah Kopi Ranin is one of SMEs that selling coffee which come from various cities in Indonesia. The variety of coffee is sold to get profit and to introduce the various types of coffee produced in Indonesia to the public. In fact, Rumah Kopi Ranin constrained problem in selling coffee as sales stagnation and limited human resources. The purpose of this reasearch is to design an appropriate marketing strategy through the concept of the marketing mix 4P. Designing the marketing mix involve internal agencies that is the owner of Rumah Kopi Ranin and external agencies i.e. consumers. The method of Analytic Hierarchy Process (AHP) is used in this research to select the priority marketing strategy based on internal party decision. The results of the analysis showed that AHP marketing mix is promotion, product, distribution and pricing. Some sub mix have been a priority in the marketing mix. The sub mix are conversation, variation, packaging or manner of presentation, and product availability information
Keyword: Rumah Kopi Ranin, Marketing Mix Strategy, Analytic Hierarchy Process (AHP)

Judul: Photosensor producing based on ferroelectric material of Ba0,5Sr0,5TiO3 doped by Ferrium Oxide (Fe2O3) on a P-Type Silicon Substate Si (100) applied as a digital camera with a single pixel image sensor
Abstrak: Thin film Ba0,5Sr0,5TiO3 (BST) doped with Fe2O3 was grown on p-type silicon substrate (100) using chemical solution deposition (CSD). It used the solvent 2-methoxyethanol with annealing temperature of 850°C and the doping treatment Fe2O3 of 2.5, 5, 7.5, 10 % of the mass formed BST. Pure BST had the highest absorption of 600 nm of light wavelength. Additions Fe2O3 moves highest absorption in the range of 560 nm. Fe2O3 addition was strengthening thin film sensitivity to the effects of light. In general, doping Fe2O3 10% was result the best absorbance and current-voltage of BST thin film. Electrical properties of thin films BST include dielectric, photoconductivity, and dissipation energy. Based on the current-voltage (I-V) analysis, pure BST and doped BST showed photodiode properties. Dielectric values obtained in the range from 23.32 to 243. Based on electrical conductivity data and energy dissipation, BST thin films have shown photodiode characteristics and are therefore suitable as light sensors. The image sensor in a digital camera is also a light sensor. This BST thin film has been scientifically proven to be a light sensor and also it can be applied as an image sensor. This is a novelty image sensor based on thin film Ba0.5Sr0.5TiO3.
Keyword: barium strontium titanate, thin film, photodiode, image sensor, digital camera