Judul: Strategy to Increase the Competitiveness of the Warung BAZNAS Program, Sukabumi Regency
Abstrak: SUMMARY ESTI RAHMANI AYU. Strategy to Increase the Competitiveness of the Warung BAZNAS Program, Sukabumi Regency. Under the direction of MUHAMMAD FINDI and TJAHJA MUHANDRI. The role of micro businesses in absorbing labor is one of the successful business sectors in reducing the number of unemployed. In 2019, the Ministry of Cooperatives and Small and Medium Enterprises (MSMEs) recorded that 96.92% or the equivalent of 119.6 million workers in Indonesia were absorbed by MSMEs, this number increased by 2.21% from the previous year. MSME players have the opportunity to provide more jobs if they find it easier to do business and invest. This fact shows that SMEs have a very important role in economic stability. MSMEs, especially micro sector businesses, are very resilient in facing various shocks and problems. Since the currency crisis was followed by the economic crisis and various other crises, it has been found that the sustainability of the national economy is supported by the increasing number of MSMEs. The world at the end of 2019 and early 2020 was shaken by the presence of Coronavirus Disease 2019 (Covid-19). Handling the Covid-19 pandemic through limiting population mobility has had a significant impact on the development of SMEs in the country. IKM production in 2020 contracted quite deeply (-17.63%) when compared to 2018 - 2019. As many as 7.06% of IKM businesses were forced to close and 11.25% were unable to operate temporarily. Even though MSMEs have shown a significant role in the regional and even national economy, MSMEs, especially micro businesses, still face various obstacles and barriers. According to Anggraeni et al (2013), the obstacles and barriers faced by micro businesses generally include limited business capital, limited Human Resources (HR) or workforce, limited technology, limited raw materials, and difficulties in marketing their products or services. BAZNAS Sukabumi Regency, in carrying out its duties in accordance with Law Number 23 of 2011 concerning Zakat Management, has a program, namely Sukabumi Sejahtera, one of which is encouraging the growth of new entrepreneurs through the development of the micro business community "Warung BAZNAS". Productive zakat has the aim of increasing the economic level and productivity of mustahik through economic activities. Productive zakat also aims to increase the competence of mustahik, especially the poor, as an effort to alleviate poverty as well as increase income. This productive use of zakat is long-term and encourages mustahik to be more active in alleviating themselves from poverty. There are many factors that can influence the success and improvement of mustahik businesses from both internal and external sides. The external factors in question are capital assistance as well as training and assistance from Baitul Maal officers, while internal factors consist of spiritual aspects and human resources from productive zakat recipients. The increase in the number of micro, small and medium entrepreneurs (MSMEs) has positive spillovers, such as reducing the burden on the government to provide employment opportunities, helping to improve the economy, becoming the best alternative for groups with low purchasing power, and providing a source of zakat receipts. SWOT analysis can produce a more realistic and
Keyword: EFAS, Five Forces, IE, IFAS, Strategi, SWOT, UMKM, Warung BAZNAS