Judul: Pengaruh Attitude, Subjective Norm dan Perceived Control Terhadap Niat beli Energi Terbarukan Bio-CNG (Studi kasus Restoran di Kota Mataram)
Abstrak: Berkembangnya banyak industri restoran di Mataram memberikan dampak peningkatan kebutuhan gas di Mataram. Bio-CNG merupakan salah satu energi terbarukan yang nantinya akan menjadi produk substitusi dari LPG yang lebih ramah lingkungan dan memiliki pembakaran lebih sempurna. Bio-CNG menjadi solusi kepada restoran di Mataram terhadap kelangkaan gas. Penelitian ini bertujuan menganalisis pengaruh attitude, subjective norm dan perceived control terhadap niat beli energi terbarukan Bio-CNG, serta faktor environmental awareness dalam memediasi attitude toward the behavior, subjective norm dan perceived control terhadap niat beli Bio-CNG. Penelitian ini dilakukan pada restoran yang ada di Mataram yang menggunakan gas 12 Kg dengan responden sebanyak 30 orang yang merupakan pemilik restoran atau selaku pengambil keputusan restoran. Analisis statistik yang digunakan adalah Structural Equation Model (SEM) PLS. Hasil penelitian menunjukan bahwa attitude toward the behavior memiliki pengaruh terhadap niat beli Bio-CNG. Subjective norm dan perceived control tidak memiliki pengaruh terhadap niat beli Bio-CNG. Environmental awareness sebagai variabel mediasi tidak memiliki pengaruh terhadap niat beli Bio-CNG. Kebijakan yang dapat dilakukan PT GNE memperbaiki dari segi tenaga kerja yang kompeten, kelengkapan dokumen untuk pengecekan sesuai standar, pemeriksaan distribusi dilakukan secara rutin. Dukungan pemerintah Mataram sangat penting dalam pengawasan dan pembinaan untuk para pemegang usaha atau penyalur produk Biogas., The development of numerous restaurant industries in Mataram has led to an increase in the demand for gas. Bio-CNG, as a renewable energy source, is expected to become a substitute product for LPG, offering environmental friendliness and improved combustion. Bio-CNG presents a solution to the gas scarcity faced by restaurants in Mataram. This study aims to analyze the influence of attitude, subjective norm, and perceived control on the intention to purchase Bio-CNG as a renewable energy source. Additionally, it examines the mediating role of environmental awareness in the relationship between attitude toward the behavior, subjective norm, perceived control, and the intention to purchase Bio-CNG. The research was conducted among 30 respondents who were restaurant owners or decision-makers in Mataram, using 12 kg gas cylinders. The statistical analysis employed in this study was Structural Equation Model (SEM) PLS. The findings of the research indicate that attitude toward the behavior significantly influences the intention to purchase Bio-CNG. However, subjective norm and perceived control do not have a significant impact on the intention to purchase Bio-CNG. Moreover, environmental awareness, as a mediating variable, does not demonstrate any influence on the intention to purchase Bio-CNG. In order to improve the situation, PT GNE could focus on enhancing competent workforce, ensuring proper documentation for standard compliance, and conducting regular distribution inspections. The support of the Mataram government is crucial in monitoring and fostering businesses and Biogas product distributors.
Keyword: Bio-CNG, Renewable Energy, Theory of Planned Behavior