Judul: Communication of critical consciousness in peasant movement : case study of peasant movement on serikat paguyuban petani qaryah thayyibah.
Abstrak: Communication of consciousness raising of the peasant movement organization is needed to sensitize members of farmer groups will be situations of injustice which they feel and experience. The purpose of consciousness raising is member participation in collective action. As a form of resistance to the domination of the state space that marginalize public spaces farmer communication at the local level, the process of generating awareness as an organizational strategy for the peasant movement against forms of oppression and subjugation. SPPQT peasant movement (the United Society of Farmers Qaryah Thayyibah) has a variety of forms of awareness generation activities of groups at the local level. This study aims to examine the extent of affecting the discourse contestation background issues of injustice in the peasant movement, see how far the communication channels and forms of communication used critical awareness that will affect the construction of injustice, identity, awareness and motivation of participants in collective action and see how far the techniques and stages of awareness critical conducted in farmers' movement also influence participation in collective action. This study is a qualitative research paradigm constructivism. The study was conducted at four locations farmer groups that have members spread across three districts, namely District of Semarang is Al-Barakah and Harapan Makmur, district of Boyolali is Jombong Rural Women's Forum and District of Wonosobo is Sindoro Kasih. The unit of analysis in this study are members of farmer groups. This study uses primary data and secondary data. Primary data were obtained using the in-depth interviews, participant observation and focus group discussion. While the secondary data obtained using the study documentation. Data analysis ranging from data reduction, data presentation and interpretation of the data and making conclusions and verification of data. The findings of the research is a growing issue is the result of the contestation of dominant discourses (cultural themes) form of domination by the State and the development of counter-discourse (the counter theme) form of empowerment of farmers. Background The presence of injustice issues spawned grassroots empowerment program in the form of organic farming in the Society of farmer groups Al-Barakah, the empowerment of women in the Women's Forum Jombong, youth empowerment of LSDP and rural regulatory of Sindoro Kasih Farmer Assosiation. Organic farming program was born to carry the environmentally friendly agriculture, women's empowerment through the Women's Forum was born to maintain relational harmony of men and women in decision-making, empowerment of youth LSDP born to give full control over the 6 youth and rural regulatory to keep the village sovereignty and independence over local resources. Communication of critical awareness peasant movement using the communication channel or medium mixture. In general, critical awareness of communication media used; on basis level through group meetings combined with face to face channels between participants and traditional media / people (pengajian or arisan), at the level of the union through facebook and internet sites and in the level of public unions through seminary, hearings and festivals. Strategic use of communication channels to base-level awareness aims to explore the forms of oppression experienced by participants to then take action to
Keyword: discourse, peasant movement, consciousness raising, collective action