Judul: Evaluasi Keragaman Fenotipe Truss Morfometrik Ikan Nilem untuk Pengembangan Budidaya Ikan Nilem
Abstrak: Nilem is one of the freshwater fish commodities that are widely developed in Tasikmalaya. Productivity of nilem is decreasing every year. Effort to maintain and enhance fish production nilem sustainable, should be supported by the genetically superior stock programme improvement. Genetic improvement of quality is closely linked to the level of genetic diversity to be expressed in the phenotype so that the information of genetic diversity is one of the basic aspect in conducting breeding programs. Material used in this experimental were greennilem and were-nilem. Truebreed green-nilem obtained by induced spawning and measured to get heritability value. Truss morphometric measurements performed on three populations. Variability coefficient ranged from 0.06 to 0.27 and 0.03 to 0.49 in green-nilem and were-nilem respectively. Interpopulation relation based on similarities between green-nilem population and their offspring (truebreed) reach 43.25%, while the similarity of green-nilem and were-nilem is 26.37%. Based on the MANOVA test, the distinguish character of green-nilem and werenilem are the distance ratio between the starting point of the anal fin to the end point of the dorsal fin and also the distance ratio between the bottom of the pectoral fins to the midpoint between the head and dorsal fin. On the other hand, heritability value of green-nilem ranged from 0.02% to 6.79%. This indicates that genetic improvement of existing nilem population for nilem culture development can be achieved by family selection and hybridization programme.
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Judul: Keragaan ikan nila BEST Oreochromis niloticus hasil seleksi di karamba jaring apung Danau Lido, Bogor
Abstrak: The strain BEST (Bogor Enhanced Strain Tilapia) is a new strain of tilapia developed from the sixth generation of GIFT (Genetic Improvement of Farmed Tilapia). Genetic environmental test of BEST has been done in various environment, one of them is in Lido lake. The objective of this research is to evaluate some commercial parameters (growth, SR, etc.) 9 families of BEST in experimental floating net cages. This research was conducted using 27 days-old fry, feeding with 10% of biomass daily for 60 days. Every family reared in floating net cage with density of 60 fish/m3. Observation data of weight, length and survival rate (SR) were collected every 10 days by sampling 50 fish from each family. The result showed that, the family 9 gave the highest growth rate. The family 9 had the highest daily growth rate, both in term of weight and length. Family 7 has varied in parameter observed value. The family 3 provided the highest SR and biomass. The results of this research shown that the population of family 3 had the highest production level. The study is also showed that the real heritability value is 0.009. This study recommend that the family 3 could be use as the candidate in the further selective breeding program.
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Judul: Kajian Persepsi Terkait Product Placement Permen Kopiko Dalam Drama Korea Vincenzo Terhadap Keputusan Pembelian
Abstrak: Perkembangan zaman memicu iklan konvensional menjadi tidak terlalu efektif. Salah satu alternatif strategi yang dapat diterapkan adalah product placement. Pada awal pandemi Covid-19, PT Mayora Indah Tbk mengalami penurunan pendapatan. Sehingga pada awal tahun 2021, perseroan menerapkan product placement Kopiko dalam drama Korea Vincenzo untuk menciptakan demand creation demi meningkatkan penjualan. Perseroan memanfaatkan kepopuleran Korean Wave di Indonesia untuk mendapatkan minat pasar lokal akan produk Kopiko kembali. Penelitian ini bertujuan untuk mengkaji persepsi terkait product placement permen Kopiko dalam drama korea Vincenzo terhadap keputusan pembelian serta memberikan rekomendasi pertimbangan manajerial yang tepat untuk PT. Mayora Indah, Tbk maupun perusahaan / brand yang ingin menerapkan strategi product placement pada drama Korea. Penelitian ini bersifat kuantitatif deskriptif melalui metode survei dan wawancara. Penelitian ini menggunakan analisis uji regresi linier berganda. Hasil penelitian menunjukkan bahwa persepsi terkait product placement permen Kopiko memiliki dampak dalam kategori moderat terhadap keputusan pembelian. Strategi product placement dalam drama Korea tidak disarankan untuk diterapkan kembali oleh PT Mayora Indah Tbk maupu perusahaan/brand yang ingin meningkatkan permintaan produk. Namun lebih direkomendasikan untuk tujuan meningkatkan image positif, memunculkan ingatan atau minat konsumen kembali, pengenalan produk serta memperluas pangsa pasar global. Jika ingin tetap menerapkan strategi tersebut lebih difokuskan pada dimensi dan indikator yang memiliki dampak yang lebih besar.
Keyword: drama korea, keputusan pembelian, penempatan produk, korean drama, product placement, purchased decision