Judul: Strategy to Expand the Market for SachiFit Roasted Sacha Inchi Snack Products
Abstrak: Industri camilan di Indonesia terus berkembang seiring dengan pertumbuhan ekonomi dan perubahan gaya hidup masyarakat, termasuk dalam hal konsumsi camilan sehat. Meskipun tingkat persaingan di industri camilan semakin ketat, kacang panggang SachiFit sebagai salah satu camilan sehat mengalami tren penurunan penjualan. Oleh karena itu, penelitian ini bertujuan menganalisis persepsi konsumen terhadap tingkat kepentingan dan kinerja atribut produk camilan kacang panggang SachiFit, serta memformulasikan strategi perluasan pasarnya yang didasarkan pada bauran pemasaran 4P dan Importance Performance Analysis (IPA). Penelitian ini menyampaikan hasil analisis tingkat kepentingan dan kinerja atribut bauran pemasaran camilan kacang panggang SachiFit yang berbeda untuk tiga kategori responden berdasarkan pengetahuan dan pengalaman terhadap produk, yang terdiri dari konsumen aktual dan konsumen potensial. Hasil analisis kemudian diturunkan menjadi strategi umum yang dapat diimplementasikan oleh SachiFit berdasarkan kerangka bauran pemasaran 4P, The snack industry in Indonesia continues to thrive alongside economic growth and changing societal lifestyles, particularly in the realm of healthy snack consumption. Despite the increasingly competitive nature of the snack industry, SachiFit roasted nuts, as one of the healthy snack options, is experiencing a declining sales trend. Therefore, this research aims to analyze consumer perceptions regarding the importance and performance levels of attributes in SachiFit roasted nuts products. Additionally, it formulates market expansion strategies based on the 4P marketing mix and Importance Performance Analysis (IPA). The study presents the results of the analysis of the importance and performance levels of the marketing mix attributes of SachiFit roasted nuts, differentiated for three respondent categories based on their knowledge and experience with the product, comprising current actual consumers and potential consumers. The findings of this analysis are then translated into general strategies that can be implemented by SachiFit based on the 4P marketing mix framework.
Keyword: importance performance analysis, marketing mix, SachiFit roasted peanut snacks

Judul: Analisis brand equity produk camilan kacang merek Mr.P dan implikasinya terhadap bauran promosi pemasaran (Studi kasus PT Mitrasatrya Perkasautama)
Abstrak: Various kind of nuts (cashew nuts, peanuts, soybeans, and green beans) could be use as the main ingridient of snacks. One of snacks that widely known by the customer is groundnut snacks. That products are roasted peanut, egg peanuts, and atom peanuts. The Mr.P peanut snack brand is a product of PT Mitrasatrya Perkasautama. Several peanut snacks products that produced by PT Mitrasatrya Perkasautama are Mr.P roasted peanuts, Chili roasted peanuts, garlic peanuts, honey peanuts dan cashew nut. In the development, the competition of peanut snack product market is tighter. This condition caused by the number of similar product sold in the market. The products are Garuda brand, Dua Kelinci brand, and Kaya King brand. With the competition in the market that become more competitive, it is very important for PT Mitrasatrya Perkasautama to do the brand equity analysis toward the Mr.P peanut snack brand. By acknowledging the brand equity of Mr.P peanut snack brand, the company could know and understand the customer behaviour toward the Mr. P peanut snack brand equity elements. The purpose of this research are to identified the elements that form the brand equity, analyze the brand equity elements that consist of brand awareness, brand association, perceived quality and brand loyalty towards the Mr.P peanut snack brand also formulate the promotion mix of Mr.P peanut snack brand. The scope of this research is analysis the elements of brand equity and the implication to the promotion mix. The product that was researched are the Mr.P peanut snack brand and three similar product brand that dominant in the market and have the potency to be the main competitor of Mr. P brand, that are Garuda brand, Dua Kelinci brand, and Kaya King brand. The respondent in this research is 100 customers in Jakarta area that consumed peanut snacks products. Every element of brand equity analyzed with different method. The descriptive analysis used in this research to analyze brand awareness, perceived quality, and brand loyalty while the Cochran test used to analyze brand association, and to analyze perceived quality use the Biplot analysis method and semantic differential scale. From the analysis acquired that the Mr. P peanut snack brand awareness is quite good, although not good enough compare with the Garuda brand. But the brand is better if compare with Dua Kelinci brand and Kaya King brand. This could be seen from top of mind number (22%) and brand recall (61%). Mr. P was in the second position under the Garuda brand on the top of mind test and second in the brand recall test .On the brand association test, the association that related each other that form the brand image of Mr. P brand are good taste, delight aroma, attractive packaging design, crunchy, can be consumed anytime and have a clean product. Good taste, can be consumed anytime, and have a clean product are the attribute that form the brand image of other peanut snacks. This means that the main attribute that has to be fulfilled are good taste, can be consumed anytime, crunchy, and have a clean product. The
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Judul: Gambaran Leukosit Domba Ekor Tipis yang Diinfeksi Haemonchus contortus.
Abstrak: The aim of this study was to investigate the effect of Haemonchus contortus infection to white blood cell profile of Javanese thin tail sheep. Twenty males Javanese thin tailed sheep were divided into five groups, namely infected group of 500 L3, 1000 L3, 2000 L3, 4000 L3 and uninfective group as control. The blood and fecal samples were collected from rectum before and three weeks after infection. The blood samples were collected using venoject® from Jugular vein. The fecal samples were collected directly from rectum. The blood samples were examined to determine total of white blood cell (leukocytes) and white blood cell differential, whereas fecal samples to determine egg per gram. The result showed that Haemonchus contortus infections cause an increased total of leukocyte but were not significantly different among of level infection doses (P>0.05). Number of eosinophils were significantly different among uninfected group (P<0.05), but were not significantly different in number of lymphocyte, monocyte, and neutrophil (P>0.05). There where positively correlated significantly between the amount of egg per gram (EPG) and profile of eosinophil (P<0.05), however were negatively correlated significantly between the amount of egg per gram (EPG) and neutrophil’s profile (P<0.05). There where no correlation significantly between the amount of egg per gram (EPG) and profile of white blood cell, lymphocyte, and monocyte (P>0.05).
Keyword: differential leukocyte, Haemonchus contortus, leukocyte, sheep