Judul: Analisis Strategi Pemasaran 4C Kafe Cerita Kopi dalam Upaya Meningkatkan Penjualan di Masa Pandemi hingga New Normal
Abstrak: Terjadinya pandemi Covid-19 pada awal tahun 2020 mengakibatkan omzet penjualan Cerita Kopi turun drastis. Selain itu, penerapan strategi pemasaran yang belum optimal menyebabkan Cerita Kopi terus megalami penurunan omzet hingga era new normal. Oleh sebab itu dibutuhkan strategi pemasaran yang lebih efektif untuk meningkatkan penjualan Cerita Kopi. Penelitian ini bertujuan menganalisis strategi pemasaran yang sudah dilaksanakan Cerita Kopi dengan membandingkan strategi pemasaran kafe lain (Due Café), dan mengidentifikasi faktor-faktor yang mempengaruhi tingkat penjualan Cerita Kopi menurut persepsi konsumen berdasarkan bauran pemasaran 4C (co-creation, currency, communal activation, dan conversation), sehingga dapat dirumuskan perbaikan strategi pemasaran yang lebih efektif. Pengolahan data pada penelitian ini menggunakan anlisis deskriptif, benchmarking, dan bauran pemasaran 4C.
Keyword: Analisis Bauran Pemasaran 4C, Benchmarking, Covid-19, Omzet Penjualan, Strategi Pemasaran Kafe

Judul: Marketing Strategy Analysis of Malindo Corner Café in Kabupaten Kebumen
Abstrak: Salah satu daerah dengan jumlah kafe yang semakin banyak dalam lima tahun terakhir adalah Kabupaten Kebumen. Namun, akibat pandemi Covid-19 terjadi penurunan jumlah pengunjung ke kafe. Fenomena ini juga dialami oleh Malindo Corner, sebuah kafe yang berdiri di Kabupaten Kebumen lima tahun lalu. Sehingga perlu dilakukan evaluasi strategi pemasarannya di masa pandemi dan merumuskan kembali strategi menghadapi new normal. Tujuan penelitian adalah mengidentifikasi faktor internal dan eksternal yang memengaruhi strategi pemasaran perusahaan dalam bertahan dan melewati pandemi dibandingkan pesaingnya, merumuskan dan menetapkan alternatif strategi pemasaran yang dapat diterapkan untuk meningkatkan penjualan kembali. Metode yang digunakan adalah analisis deskriptif dan perumusan terdiri dari tahap pencocokan dan pengambilan keputusan. Alat yang digunakan adalah STP, bauran pemasaran 7P, SWOT, dan QSPM. Berdasarkan analisis lingkungan internal dan eksternal terdapat tiga kekuatan, dua kelemahan, dua peluang dan satu ancaman. Hasil analisis matriks SWOT terdapat lima alternatif strategi, sedangkan prioritas alternatif strategi yang didapatkan adalah optimalisasi kegiatan promosi secara online dengan multi platform sosial media maupun offline serta meningkatkan penggunaan sistem informasi., One of the areas with an increasing number of cafes in the last five years is Kabupaten Kebumen. However, due to the covid 19 pandemic there was a decrease in the number of visitors to the cafes. This phenomenon is also experienced by Malindo Corner, a cafe that was established in Kabupaten Kebumen five years ago. So it is necessary to evaluate its marketing strategies during the pandemic and reformulate the strategy for facing the new normal. The purpose of the study is to identify the changes of internal and external factors that influence a company's marketing strategy in surviving and getting through the pandemic compared to its competitors, to formulate and to establish marketing strategy alternatives that can be applied to increase the sale. The method used is descriptive analysis and formulation consists of the stages of matching and decision making. The tools used are STP, 7P marketing mix, SWOT, and QSPM. External and internal assessments reveal that Malindo Corner’s strengths as a cafe are a comfortable, clean café atmosphere, spacious capacity, and complete facilities, while its social media promotion is its weakness. The opportunities that are identified was the increasing purchasing power of the Kabupaten Kebumen people, while the threat is the high level of competition due to the innovation, and promotion effort of other cafest. The results of the SWOT matrix analysis have five alternative strategies, while the priority of alternative strategies obtained is the optimization of online promotional activities with multi-platform social media and offline and increasing the use of information systems.
Keyword: Cafe, Marketing, Pandemic, QSPM, SWOT

Judul: Gambaran Sel Darah Merah, Hematokrit, dan Hemoglobin Induk Domba pada Awal Kebuntingan yang Disuperovulasi
Abstrak: Superovulation is a procedure when an animal is induced (usually through use of injectable hormones) to ovulate multiple ova. This study was conducted to study the blood profiles of nonsuperovulated and superovulated ewe during early pregnancy. The data were collected from May until June 2011. A total of 18 ewes weighing between 18–23 kg were divided into 2 groups. The first group was control (without superovulation) and the second group was superovulation (injected with PMSG and hCG). Variables measured were number of red blood cell, hematocrit, and hemoglobin concentration. Blood samples were drawn from the jugular vein for 30 days during early pregnancy, i.e., on days 1, 3, 6, 9, 12, 15, 30. The results showed that nonsuperovulated ewes had the lowest number of red blood cell, hematocrit, and hemoglobin concentration as compared to superovulated group. The number of red blood cell, hematocrit, and hemoglobin concentration increased on day 30. It was concluded that superovulation of ewes prior to mating could increase the number of red blood cell, hematocrit, and hemoglobin concentration.
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