Judul: Kajian Content Marketing Instagram TAJ Flodebox untuk Meningkatkan Brand Awarness dan Intensi Pembelian
Abstrak: TAJ Flodebox is a florist located in Bogor City. In carrying out its marketing strategy, TAJ Flodebox uses content marketing on social media Instagram. Due to the large number of competitors and opportunities in the use of content marketing, TAJ Flodebox intends to increase brand awareness and sales transaction in its content marketing activities. This study aimed to propose TAJ Flodebox’s Instagram content marketing managerial decisions to increase brand awareness and purchase intention. TAJ Flodebox's Instagram content marketing study was conducted with descriptive analysis based on the stages in producing and distributing content marketing, analyzing content that has been created based on content quality indicators, and quantitative analysis to evaluate content marketing that has been carried out using engagement rate. In addition, ii quantitative analysis of the impact of content quality on brand awareness, purchase intentions in social commerce, and purchase intentions based on attitudes, social factor, and behaveor control is also carried out quantitatively. The results of this study are proposed Instagram content marketing managerial decisions based on the results of content marketing studies, and the impact of content quality on brand awareness, purchase intentions in social commerce, and purchase intentions based on attitudes, social factor, and behavior control.
Keyword: brand awareness, content marketing, content quality, purchase intention

Judul: Social Media Instagram Strategy Analysis to Increase Brand Awareness of PT Asuransi Umum Mega
Abstrak: The development of the general insurance industry in Indonesia is still shallow. This condition is caused by low awareness and public trust in general insurance. Therefore, in order to increase public awareness and trust in insurance, general insurance companies in Indonesia educate Indonesian citizen through Instagram. One of them is PT Asuransi Umum Mega (Mega Insurance). This study aims to identify Instagram marketing strategies that have been implemented, the level of brand awareness, and to formulate Instagram marketing strategies to increase brand awareness. Brand awareness level is analyzed using the Likert scale and brand awareness pyramid. Furthermore, the identification and formulation of Instagram marketing strategies are carried out by descriptive analysis using brand awareness-building factors. The result of the study show that Mega Insurance’s brand awareness level is still low, so a more optimal Instagram marketing strategy is needed to increase brand awareness. The Instagram marketing strategy is then formulated using brand awareness-building factors, namely, brand exposure, customer engagement, and electronic word of mouth (E-WOM).
Keyword: Brand Awareness, General Insurance, Instagram Marketing

Judul: Granular venereal disease ( GVD ) lepuh kecil pada vagina sapi teori terbentuknya dan cara pengobatannya
Abstrak: Isseponi pada tahun 1887 (dalam Williams, W.L. 1950) pertama sekali menemukan penyakit ini dengan mengamati ada nya lepuh-lepuh atau nodul dan peradangan pada mukosa vulva dan menduga merupakan penyebab terjadinya ketidak suburan dan abortus pada sapi. Sedang beberapa ahli menyatakan bahwa GVD bukan merupakan penyebab terjadinya ketidak suburan dan abortus, hanya kemungkinan adanya infeksi sekunder yang menyebabkan terjadinya sterilitas dan abortus. Sampai sekarang agen penyebab penyakit ini masih belum diketahui dengan pasti, ada yang menyatakan disebabkan oleh virus, bakteri, protozoa ataupun micoplasma. - Masa inkubasi penyakit 2 sampai 3 minggu dan dapat berjalan kronis dan ringan tanpa menimbulkan gangguan dan dapat juga berlangsung akut dan parah. Sering penyakit ini dapat sembuh sendiri tanpa diketahui pemunculannya lebih dahulu sehingga pemilik ternak tidak mengetahui hewannya pernah terserang penyakit Venereal Granular ini. Penularan paling sering terjadi melalui perkawinan alam dimana sapi-sapi jantan dapat berperan sebagai penye bar penyakit ke sapi-sapi betina lain. ...
Keyword: