Judul: Morfologi Esofagus dan Lambung Burung Serak Jawa (Tyto alba)
Abstrak: This study was aimed to describe the morphology of esophagus and stomach of barn owl (Tyto alba). Two barn owl (T. alba) were used to observed macroscopic and microscopically. The macroscopic observation was done by observing the shape and size of the esophagus and stomach. The microscopic observation was done using standard histological method with hematoksilin eosin (HE) staining. The results showed that the esophagus consist of pars cervicalis and pars thoracalis, was 9.8 centimeters in length, and possessed no crop. Mucosa of the esophagus pars cervicalis was lined with nonkeratinized stratified squamous epithelial cell, and the pars thoracalis lined by simple columnar epithelial cell. The esophageal gland was mucous type distributed in a lot number along the mucosa. The external muscle consists of two layers, which were the inner longitudinal muscle and outer circular muscle. The stomach could be distinguished into proventriculus and ventriculus (gizzard). Proventriculus was a cone shape and gizzard was cuboid with an average length of the greater curvature was 6.5 cm and was 1.88 cm in diameter. The mucosa of proventriculus was lined by simple columnar epithelium. The proventricular gland was consist of superficial and profundal glands. The superficial gland produced mucous, while the profundal produced pepsinogen and hydrochloric acid (HCl). The external muscle layer consist of three layers, two longitudinal muscles in the superficial and profundal layers and circular muscle in the middle between the two of longitudinal muscles. The mucosa of gizzard was lined with simple columnar epithelial cell, with the thin cuticle. The gizzard glands consist of simple tubular gland that produced mucous. The gizzard has two very thick muscle layers composed by inner longitudinal muscle and the outer circular muscle. The characteristic morphology of the esophagus and stomach of barn owl (T. alba), was presumed to supports their behavior, which swallow a whole body of their prey.
Keyword: Bogor Agricultural University (IPB), Tyto alba, proventriculus, esophagus, gizzard

Judul: Studi Komparatif Saluran Pencernaan Parkit (Melopsittacus undulatus) dengan tinjauan Khusus terhadap Fungsi Tembolok (Telaah Pustaka)
Abstrak: The structure of the digestive tract of Budgerigar (Melopsittacus undulatus) is generally the same as the digestive tract of the other avian, which is cranially start by a pair of beaks down to ventrocaudal and ends by the cloaca. The characteristics of the digestive tract of Budgerigar are in form of its beaks, tongue, crop, stomach, and intestine, which are adapted with the type of food intake. Crop (ingluvies) is an expansible ventral wall of oesophagus with its function as storage and softening chamber. Budgerigar's crop also has the function for softening and regurgitating pellets or food for their young.
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Judul: Kajian Persepsi Terkait Product Placement Permen Kopiko Dalam Drama Korea Vincenzo Terhadap Keputusan Pembelian
Abstrak: Perkembangan zaman memicu iklan konvensional menjadi tidak terlalu efektif. Salah satu alternatif strategi yang dapat diterapkan adalah product placement. Pada awal pandemi Covid-19, PT Mayora Indah Tbk mengalami penurunan pendapatan. Sehingga pada awal tahun 2021, perseroan menerapkan product placement Kopiko dalam drama Korea Vincenzo untuk menciptakan demand creation demi meningkatkan penjualan. Perseroan memanfaatkan kepopuleran Korean Wave di Indonesia untuk mendapatkan minat pasar lokal akan produk Kopiko kembali. Penelitian ini bertujuan untuk mengkaji persepsi terkait product placement permen Kopiko dalam drama korea Vincenzo terhadap keputusan pembelian serta memberikan rekomendasi pertimbangan manajerial yang tepat untuk PT. Mayora Indah, Tbk maupun perusahaan / brand yang ingin menerapkan strategi product placement pada drama Korea. Penelitian ini bersifat kuantitatif deskriptif melalui metode survei dan wawancara. Penelitian ini menggunakan analisis uji regresi linier berganda. Hasil penelitian menunjukkan bahwa persepsi terkait product placement permen Kopiko memiliki dampak dalam kategori moderat terhadap keputusan pembelian. Strategi product placement dalam drama Korea tidak disarankan untuk diterapkan kembali oleh PT Mayora Indah Tbk maupu perusahaan/brand yang ingin meningkatkan permintaan produk. Namun lebih direkomendasikan untuk tujuan meningkatkan image positif, memunculkan ingatan atau minat konsumen kembali, pengenalan produk serta memperluas pangsa pasar global. Jika ingin tetap menerapkan strategi tersebut lebih difokuskan pada dimensi dan indikator yang memiliki dampak yang lebih besar.
Keyword: drama korea, keputusan pembelian, penempatan produk, korean drama, product placement, purchased decision