Judul: Variabel Pembeda Ukuran Permukaan Kepala Linear Kambing Peranakan Etawah (PE) Betina Induk di Empat Peternakan.
Abstrak: Morfometrik kepala kambing PE betina induk bersifat mewaris pada setiap kelompok ternak dengan letak geografis berbeda. Variabel pembeda antara kelompok ternak dapat digunakan sebagai referensi pembeda untuk pengelolaan kambing PE betina induk sesuai dengan lokasi peternakan. Penelitian dilakukan di BBPTU HPT Baturraden, BPTU Pelaihari, peternakan Caprito, dan Sahid. Variabel yang diukur: akrokranion-prosthion (X1), basion-prosthion (X2), panjang rahang bawah (X3), tinggi kepala (X4), tuber facial kiri-kanan (X5), nasion-rhinion (X6), entorbitale kiri-kanan (X7), euryon kiri-kanan (X8), dan supraorbitale kiri-kanan (X9). Data dianalisis menggunakan statistik T2-Hotelling, analisis diskriminan Fisher, analisis Wald-Anderson, dan D2-Mahalanobis. Fungsi diskriminan yang dibentuk di Baturraden vs Pelaihari: 𝑌̂= –3.48X1+8.61X2+2.43X3+5.39X4–5.27X5–6.37X6+8.9X8+5.72X9; di Caprito vs Baturraden: 𝑌̂= –1.57X3–1.83X4+3.25X8; di Caprito vs Pelaihari: 𝑌̂= –2.31X1+7.38X2–7.2X5–3.06X6+6.05X8+2.32X9; di Sahid vs Baturraden: 𝑌̂= –1.25X3–1.03X4; di Sahid vs Pelaihari: 𝑌̂= 4.81X2–4.64X3–4.79X5+5.37X8+1.96X9. Jarak minimum Mahalanobis yang diperoleh dari fungsi diskriminan digunakan membentuk dendogram ketidakserupaan morfometrik kepala kambing PE betina induk.
Keyword: dendogram, fungsi diskriminan, kambing PE, Wald-Anderson

Judul: Perbandingan Ukuran dan Bentuk Morfometrik Permukaan Kepala Beberapa Domba Lokal Indonesia
Abstrak: The aim of this research was to compare the head size and shape of thin-tailed sheep (domba ekor tipis or DET), batur, wonosobo, and garut sheep (fighting and meat types). The variables measured were akrokranion-prosthion (X1), basion-prosthion (X2), mandibular (X3), head height (X4), facial tuber (X5), nasion-rhinion (X6), entorbitale (X7), euryon (X8), supraorbitale (X9). There were 111 heads of local sheep that used in research (32 rams and 79 ewes). Data were analyzed by descriptive statistics, T2-Hotelling and principal component analysis. Differences of head size surface among breeds were found in this experiment. The head size discrimination of the DET and garut meat type was basion-prosthion, since the eigen vektors are +0912 and +0928, respectively. The head size discrimination of the batur and wonosobo sheep was akrokranion-prosthion that their eigen vektors are +0969 and +0902 respectively. The head shape discrimination of DET, wonosobo and garut meat type were mandibular which those eigen vektors are +0904, +0836, and +0965 respectively. The head shape discrimination of Batur sheep was head height with the value of eigen vektor is +0907. The head size and shape discriminations on garut fighting type sheep was head hight with eigen vektor values are +0905 and -0406. Data clustered between garut fighting and meat types was separated. It also happened between batur sheep and wonosobo sheep. Overlaping data was found on DET, garut fighting-type, wonosobo and batur sheep.
Keyword: 

Judul: Kajian Content Marketing Instagram TAJ Flodebox untuk Meningkatkan Brand Awarness dan Intensi Pembelian
Abstrak: TAJ Flodebox is a florist located in Bogor City. In carrying out its marketing strategy, TAJ Flodebox uses content marketing on social media Instagram. Due to the large number of competitors and opportunities in the use of content marketing, TAJ Flodebox intends to increase brand awareness and sales transaction in its content marketing activities. This study aimed to propose TAJ Flodebox’s Instagram content marketing managerial decisions to increase brand awareness and purchase intention. TAJ Flodebox's Instagram content marketing study was conducted with descriptive analysis based on the stages in producing and distributing content marketing, analyzing content that has been created based on content quality indicators, and quantitative analysis to evaluate content marketing that has been carried out using engagement rate. In addition, ii quantitative analysis of the impact of content quality on brand awareness, purchase intentions in social commerce, and purchase intentions based on attitudes, social factor, and behaveor control is also carried out quantitatively. The results of this study are proposed Instagram content marketing managerial decisions based on the results of content marketing studies, and the impact of content quality on brand awareness, purchase intentions in social commerce, and purchase intentions based on attitudes, social factor, and behavior control.
Keyword: brand awareness, content marketing, content quality, purchase intention