Judul: Deteksi Imunoglobulin Y Pada Telur Asin Anti Diare Dan Flu Burung Dengan Metode Agar Gel Precipitation Test (AGPT) Dan Hemagglutination Inhibition Test (Hi Test)
Abstrak: This study was conducted to detect specific IgY (anti Enteropathogenic Escherichia coli (EPEC), anti Salmonella Enteritidis, and anti Avian Influenza Virus H5N1) in salted egg. The laying hens were vaccinated with EPEC and Salmonella Enteritidis inactive-vaccine and AI H5N1 vaccine (IPB-Shigeta). Nine eggs were salted by NaCl solution (1:2). The eggs were salted by three times of long-term salting (10 days, 15 days, and 20 days). The IgY was detected using AGPT and haemagglutination inhibition (HI) test. The AGPT result showed that specific IgY of EPEC and Salmonella Enteritidis detected at 10 days and 15 days long-term salting. The mean titer of anti AI-IgY (over 24) was detected using by HI at all long-term salting. In conclusion, salted egg yolk still have specific IgY which is potential for production functional salted egg.
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Judul: Deteksi Keberadaan Antibodi Anti Diare (Escherichia coli dan Salmonella Enteritidis) Dan Anti Flu Burung (H5N1) Pada Kuning Telur Ayam Isa Brown Yang Diberi Perlakuan Pemanasan Bertingkat
Abstrak: This study was aimed to detect the existence of antibodies (immunoglobulin Y) specific to Escherichia coli, Salmonella Enteritidis, and Avian influenza (H5N1) in eggs after heating/boiling process. The treatment is by heating or boiling the whole eggs complete with shells at a temperature of 60°C, 70°C, 80°C, 90°C and 100°C for 5 minutes. The Eggs were tested that containing antibodies of anti-diarrhea and anti-avian influenza. This research used Agar Gel Precipitation Test (AGPT) method to detect antibodies of anti-diarrhea and hemagglutination inhibition (HI) test to detect antibodies of avian influenza. The results showed that the presence of antibodies (IgY) can still be detected by using AGPT and HI method in the eggs which be heated at 60°C, 70°C and 80°C for 5 minutes. Antibodies specific for Escherichia coli, Salmonella Enteritidis, and avian influenza (H5N1) could survive in the eggs complete with eggshells which be heated in the range of temperature 60–80°C. While on heating 90°C and 100°C has not detected the presence of antibodies specific because antibodies which is consist of protein was denatured. It could be concluded that the higher of egg heating temperature, IgY biological activity were decrease.
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Judul: Strategi Social Media Marketing 4C Dalam Meningkatkan Brand Awareness Mooi Wear.
Abstrak: Pada era digital seperti sekarang media sosial tidak hanya dimanfaatkan untuk berkomunikasi dan berbagi informasi saja, namun juga untuk mengembangkan bisnis. Berbagai bisnis di Indonesia memanfaatkan media sosial sebagai media untuk memasarkan produknya. Salah satu bisnis tersebut adalah Mooi Wear. Mooi Wear melakukan pemasaran media sosial untuk meningkatkan brand awareness serta memperluas pasar. Adapun tujuan penelitian ini adalah untuk memberikan usulan strategi pemasaran media sosial 4C dalam meningkatkan brand awareness. Wawancara mendalam dengan pihak internal Mooi Wear digunakan untuk mengetahui pemasaran media sosial 4C yang telah dilakukan Mooi Wear dan pengisian kuesioner secara online oleh pelanggan dan calon pelanggan potensial. Hasil dari penelitian ini merupakan usulan pemasaran media sosial 4C berdasarkan hasil evaluasi strategi yang telah diterapkan yaitu pada aspek co-creation; inovasi produk. currency; membuat program membership dan menerapkan harga bundling dan promosi menarik. Communal activation; melakukan kolaborasi, membuat website, menjual produk dan bekerjasama dengan berbagai ecommerce. Conversation; membuat konten kreatif
Keyword: brand awareness, Mooi Wear, social media marketing