Judul: Pre-Launch Video Game Product Marketing Mix Evaluation (Case Study: “Redamantine Studio”)
Abstrak: Redamantine Studio adalah sebuah perusahaan pengembang gim indie yang sedang mengembangkan produk baru. Dalam beberapa tahun terakhir, perkembangan indie game meningkat pesat. Sayangnya sedikit dari rilisan tersebut mampu mendapat keuntungan besar, tetapi gim indie yang menduduki 1% teratas bisa memperoleh lebih dari tujuh juta Dolar. Sifat experiential dari video game membuat kualitas produk sulit dinilai sebelum digunakan, sehingga informasi yang didapat pelanggan hal yang sangat penting sebelum menentukan pembelian. Penelitian ini menilai seberapa siap Redamantine Studio dalam meluncurkan game baru melalui pendekatan Segmenting, Targeting, and Positioning (STP) dan marketing mix 4P dengan metode Importance and Performance Analysis. Hasil penelitian menunjukkan unsur product, place, dan price yang diterapkan sudah memuaskan tetapi unsur promotion yang dilakukan perlu ditingkatkan. Dari hasil evaluasi tersebut, dirumuskan rekomendasi untuk mengembangkan bauran pemasaran agar sesuai dengan sasaran pasar mereka., Redamantine Studio is an indie game company that is currently developing a new product. In the last few years, indie games growth increases rapidly. Unfortunately majority of them has unsatisfactory financial results, save the top 1% that could generate more than seven million dollar of revenue. The experiential nature of video game makes its quality hard to evaluate before use, making information of the product an integral factor before deciding to purchase. This research evaluates Redamantine Studio’s 4Ps of marketing mix to prepare for its game’s launching. The results indicate the product, place, and price that has been applied already satisfied customers, but the promotion efforts need to be improved. From that result, a recommendation to improve their marketing mix was made in consideration of the company’s market Segmenting, Targeting, and Positioning (STP).
Keyword: marketing mix, stp, video game, produk pra-peluncuran

Judul: Marketing Strategy Development for ‘Siap Karier Coaching’ Training Program Using the 7P’s Marketing Mix Approach
Abstrak: Siap Karier Coaching is one of training services at Rumah Siap Kerja, in the form of an online career consultation program through mobile app. After 10 months of being launched, SKC faced difficulties in reaching participants and sales volume was still low. Therefore it is needed to adjust the products and services offered in enhancing participant interest using 7P’s marketing mix. The study aims to identify target participant’s level of interest in SKC, identify marketing strategies have been carried out by SKC, Analyze the marketing mix attributes of SKC, and formulate development strategies for SKC to reach participants through the marketing mix approach. This research used descriptive analysis, 7P’s marketing mix, and Importance Performance Analysis (IPA). This research resulted in 32 attributes of SKC’s 7P’s marketing mix and five attributes as the main priority, including trusted brand image, product pages on the website, affordable prices, promotion through adsense on social media, and promoting through creating social media content
Keyword: Career Coaching, Strategy Analysis, 7P’s Marketing Mix

Judul: Gambaran Leukosit Domba Ekor Tipis yang Diinfeksi Haemonchus contortus.
Abstrak: The aim of this study was to investigate the effect of Haemonchus contortus infection to white blood cell profile of Javanese thin tail sheep. Twenty males Javanese thin tailed sheep were divided into five groups, namely infected group of 500 L3, 1000 L3, 2000 L3, 4000 L3 and uninfective group as control. The blood and fecal samples were collected from rectum before and three weeks after infection. The blood samples were collected using venoject® from Jugular vein. The fecal samples were collected directly from rectum. The blood samples were examined to determine total of white blood cell (leukocytes) and white blood cell differential, whereas fecal samples to determine egg per gram. The result showed that Haemonchus contortus infections cause an increased total of leukocyte but were not significantly different among of level infection doses (P>0.05). Number of eosinophils were significantly different among uninfected group (P<0.05), but were not significantly different in number of lymphocyte, monocyte, and neutrophil (P>0.05). There where positively correlated significantly between the amount of egg per gram (EPG) and profile of eosinophil (P<0.05), however were negatively correlated significantly between the amount of egg per gram (EPG) and neutrophil’s profile (P<0.05). There where no correlation significantly between the amount of egg per gram (EPG) and profile of white blood cell, lymphocyte, and monocyte (P>0.05).
Keyword: differential leukocyte, Haemonchus contortus, leukocyte, sheep