Judul: . Product Development Analysis of SMOOKY Smoked Chicken with Value Proposition Canvas and Customer Path Approaches
Abstrak: Penelitian ini bertujuan untuk: (1) Mendesain value proposition canvas produk ayam asap SMOOKY, dengan kesesuaian dari Customer profile, (2) Menganalisis strategi pemasaran yang tepat dan efisien dengan pendekatan Customer Path pada ayam asap SMOOKY, (3) merumuskan strategi pengembangan bisnis ayam asap SMOOKY. Penelitian ini dimulai dengan observasi lingkungan bisnis SMOOKY yang bertempat di Jatijajar, Depok. Pembuatan value proposition canvas V0 harus dilakuan dengan cara penyebaran sampel produk dan kuisioner kepada responden sehingga mendapatkan peta empati dan memakai teknik non probabilitas sampling dalam penentuan responden. Tahap selanjutnya dilakukan dengan pembobotan eckenrode untuk mendapatkan value proposition canvas 2. Menggunakan strategi pemasaran customer path dengan value propsition yang sudah dibuat untuk menilai hasil dari pengembangan produk SMOOKY. Hasil penelitian ini menunjukan bahwa konsumen tertarik dengan produk terbaru SMOOKY yang sudah dikembangkan, dengan hasil penjualan yang naik signifikan dan hasil kuisioner customer path., This study aims to: (1) Design a value proposition canvas for SMOOKY smoked chicken products, with the suitability of the Customer profile, (2) Analyze appropriate and efficient marketing strategies using the Customer Path approach for SMOOKY smoked chicken, (3) formulate a chicken business development strategy SMOKY smoke. This research begins with observing the SMOOKY business environment which is located in Jatijajar, Depok. Making a value proposition canvas V0 must be done by distributing product samples and questionnaires to respondents so that they get an empathy map and use non-probability sampling techniques in determining respondents. The next stage is carried out with eckenrode weighting to get a value proposition canvas 2. Using the customer path marketing strategy with the value proposition that has been made to assess the results of SMOOKY product development. The results of this study indicate that consumers are interested in SMOOKY's newest product that has been developed, with sales that have increased significantly and the results of the customer path questionnaire.
Keyword: Ayam Asap, Pengembangan Produk, Value Proposition Canvas, Metode Eckenrode, Customer Path

Judul: Value Proposition Canvas Design and Business Model Development of Pak RT Digital Marketing Agency
Abstrak: Perkembangan bisnis Pak RT Digital Marketing Agency periode 2020-2022, belum mencapai jumlah konsumen yang diharapkan. Penelitian ini bertujuan untuk mengidentifikasi model bisnis yang digunakan dengan pendekatan business model canvas (BMC), menganalisis value proposition canvas (VPC), serta merumuskan perbaikan pada model bisnis setelah penyesuaian VPC dilakukan. Penelitian dilakukan sejak Desember 2022 hingga Juni 2023 secara deskriptif dengan pendekatan kualitatif, melalui wawancara internal perusahaan dan 9 responden eksternal guna memetakan profil segmen pelanggan dan diolah menjadi VPC sebagai acuan dalam memperbaiki model bisnis yang sudah ada. Hasil penelitian ini menunjukkan perbaikan pada nilai yang ditawarkan perusahaan kepada konsumen VPC 0 menjadi VPC 1, serta perubahan model bisnis yang berlangsung BMC 0 menjadi BMC 1. Perusahaan terbukti telah memberikan nilai-nilai yang diinginkan oleh konsumen, namun sesuai dengan perkembangan, keinginan harapan, dan rasa sakit konsumen juga semakin bervariasi. Penelitian ini memberikan kesimpulan dan rekomendasi strategi, termasuk pembaruan pada VPC dan BMC agar perusahaan dapat bertahan dan mampu bersaing dengan pesaing sejenis. Kata kunci: business model canvas, nilai, profil segmen pelanggan, rasa sakit
Keyword: business model canvas, nilai, profil segmen pelanggan, rasa sakit, business model canvas, customer segment profile, pain, value

Judul: Lumut Terestrial dan Ganggang Asosiasinya di Kebun Raya Bogor
Abstrak: Bogor Botanical Garden is an ex-situ conservation which may serve as habitat for bryophyte. Terrestrial bryophyte usually grow on various substrates in shaded habitat or open habitat, such as roadside, along ditches, and rivers. One of the bryophytes benefit in ecosystem is to provide microhabitat for algae. This research was carried out to inventory the bryophyte species grow on terrestrial substrate, and to study their diversity and algal association. The bryophyte were collected on various terrestrial substrates (soil, root, and rock). Quadrates of 25 × 25 cm² were used to sample bryophytes along 30 m transect on three blocks which is dominated by plants with different family, i.e. Meliaceae, Myrtaceae, and Lauraceae to study the diversity. Bryophyte were also sampled used sub-quadrates of 2,5 × 2,5 cm² in the quadrate of 25 × 25 cm² to sample algae associated with bryophyte. Forty three species of terrestrial bryophytes were identified, including 33 species of mosses and 10 species of liverworts. The bryophytes diversity was significantly different when compared to different blocks (p < 0,05). The highest diversity of bryophyte was on block Meliaceae which were more intensively shaded than on any other block. The bryophytes composition was different inter block. Fissidens crassinervis var. laxus, Isopterygium bancanum, and Taxiphyllum cf. taxirameum were dominated on three blocks in Bogor Botanical Garden. These three bryophytes species are commonly grow on soil and roots. Thirteen morphospecies of algae were found in association with terrestrial bryophyte, i.e. Cyanophyta, Chrysophyta, and Chlorophyta.
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