Judul: Development of Hydroponic Vegetables Marketing Strategy at Green House Karamba
Abstrak: Green House Karamba, sebagai penyedia sayuran hidroponik, menghadapi permasalahan volume penjualan fluktuatif dan kesulitan dalam menjangkau konsumen tingkat akhir. Oleh karena itu, Green House Karamba membutuhkan formulasi strategi pemasaran yang tepat. Penelitian ini bertujuan (1) Mengidentifikasi strategi pemasaran yang telah dilakukan oleh Green House Karamba dan diterima oleh konsumen aktual berdasarkan atribut bauran pemasaran 4C; (2) Mengidentifikasi keunggulan kompetitif berdasarkan kondisi persaingan menggunakan porter's five forces model; dan (3) Merumuskan strategi pemasaran yang dapat diterapkan oleh perusahaan. Penelitian ini menggunakan tools bauran pemasaran 4C, porter’s five forces model dan pendekatan marketing genius. Hasil analisis bauran pemasaran 4C dan porter’s five forces model akan dirumuskan ke dalam market strategy dan competitive positioning menggunakan pendekatan marketing genius sebagai input strategi pemasaran untuk Green House Karamba dapat bersaing di pasar., Green House Karamba, as hydroponic vegetable producer, faces fluctuating sales volume and difficulty in reaching the end consumer. Therefore, Green House Karamba needs strategy formulation. This study aimed to: (1) Identify the marketing strategy that has been carried out by Green House Karamba and accepted by actual consumers based on marketing mix 4C; (2) Identify competitive advantage based on competitive conditions used porter's five forces model; and (3) Formulate a marketing strategy that can be applied by the company. This research used marketing mix 4C analysis, porter’s five forces model, and marketing genius approach. The results of the marketing mix 4C analysis and the porter’s five forces model analysis were formulated into a market strategy and competitive positioning using a marketing genius approach as an input to develop the marketing strategy of Green House Karamba to compete in the market.
Keyword: hydroponic, marketing genius, marketing mix 4C, marketing strategy

Judul: Strategi Pemasaran Sayuran Pada PD Pacet Segar, Kabupaten Cianjur, Jawa Barat
Abstrak: PD Pacet Segar is a vegetables company which is involved in the production and marketing of vegetables. The objective of this study was to analyze the marketing strategy that had been carried out by PD Pacet Segar and to formulate marketing strategy priorities that can be run by the company to survive in the competition as well as to increase sales profits. The data processing in this study used two analytical methods: descriptive analysis and analytical hierarchical process. The study result concluded that the marketing activities of PD Pacet Segar consisted of such variables as segmentation, targeting, positioning, product, price, place, and distribution. Alternative priorities are to build the perception of the potential market for superior products in order to look different compared to competitor's products.
Keyword: analytical hierarchy process, vegetables, strategy

Judul: Karakteristik Imago Jantan Ulat Sutera Liar Attacus atlas (Lepidoptera : Saturniidae)
Abstrak: This study aims to describe various morphometric parameters of male A. atlas moth, to found a correlation between the morphometric parameters and body weight on male moths, and to describe the reproductive system of male A. atlas moth. Male can distinguish from the female by comparing the antennae. The antennae of male is wider. There is a very strong correlation between the total body length and the body weight in linear equation Y = 0.875 X-1, 639 when Y is the weight in grams and X is the total body length in cm. Reproductive system of male A. atlas moth generally similer to B. mori reproductive system. Male A. atlas moth has reproductive system consists of a pair of testes, a pair of deferent duct with ampula ductus deferent, one spermatophore gland, one alba gland, one prostatica gland and one penis.
Keyword: reproductive system, Attacus atlas, morphometric