Judul: Competitive Strategy of Seaweed Processing Companies in South Sulawesi ( Case Study : PT Bantimurung Indah)
Abstrak: Penelitian ini dilatarbelakangi oleh berkembangnya industri hilir rumput laut produk karagenan di Sulawesi Selatan dengan karakteristik segmen pasar yang relatif sama dengan PT Bantimurung Indah sehingga menyebabkan persaingan yang ketat. Oleh karena itu diperlukan strategi bersaing agar perusahaan mampu bertahan dan bersaing dengan pelaku usaha lain. Dalam merumuskan strategi bersaing analisis yang digunakan yaitu rantai nilai Porter, five force Porter, business model canvas, matriks SWOT dan strategi generik Porter. Hasil analisis menunjukkan strategi bersaing PT Bantimurung Indah dengan mereformulasi business model canvas dengan menggunakan matriks SWOT yang menghasilkan empat strategi yaitu SO diprioritaskan untuk meningkatkan key aktivitas, key resource yaitu modal dan revenue streams, untuk strategi ST digunakan untuk meningkatkan key partnership, strategi WO yang berfokus untuk peningkatkan aktivitas pemasaran, dan customer segment, strategi WT yang berfokus untuk peningkatan value proposition, dan key activities. Strategi bersaing yang dapat diterapkan PT Bantimurung Indah adalah strategi diferensiasi. Strategi diferensiasi yang dapat dilakukan yaitu meningkatkan aktivitas pemasaran, menjaga nilai perusahaan, melakukan evaluasi produk, dan menjaga kualitas bahan baku., This research was motivated by the development of the downstream carrageenan seaweed industry in South Sulawesi with relatively similar market segment characteristics to PT Bantimurung Indah, causing intense competition. Therefore, a strategy is needed to increase the competitiveness of PT Bantimurung Indah. The analysis used is Porter's value chain, Porter's five force, Business Model Canvas, SWOT matrix and Porter's generic strategy. The analysis results show that strategy to increase competitiveness PT Bantimurung Indah with reformulatingbusiness model canvas using a SWOT matrix that produces four strategies, namely SO prioritized to increase key activities, key resources namely capital and revenue streams, ST strategy is used to increase key partnerships, WO strategy that focuses on increasing marketing activities, and customer segment, strategy WT which focuses on increasing the value proposition and key activities. The competitive strategy that can be applied by PT Bantimurung Indah is a differentiation strategy. Differentiation strategies that can be carried out are increasing marketing activities, maintaining company value, evaluating products, and maintaining the quality of raw materials.
Keyword: Carragenan, Competitive strategy, Seaweed

Judul: Analysis for Increasing the Competitiveness of Indonesian Seaweed Exports to South Korea
Abstrak: Sektor perikanan dan kelautan Indonesia masih menyumbangkan persentase PDB yang kecil. Rumput laut adalah komoditas unggulan yang mempunyai kontribusi tinggi bagi sektor ini, namun Indonesia terlalu bergantung pada China sebagai tujuan ekspor. Korea Selatan berpotensi menjadi tujuan ekspor utama rumput laut Indonesia. Penelitian ini bertujuan untuk menganalisis kinerja perdagangan, daya saing komparatif, daya saing kompetitif, dan memberikan rekomendasi untuk meningkatkan daya saing ekspor rumput laut ke Korea Selatan. Analisis dilakukan dari periode tahun 2018 hingga 2022, dengan menggunakan ISP, RCA, EPD, dan juga Porter's Diamond. Hasil penelitian menunjukkan bahwa ekspor rumput laut Indonesia berkinerja baik dan berada pada tahap kematangan, dengan keunggulan komparatif dan kompetitif yang kuat, menjadikan Korea Selatan sebagai pasar ideal. Rekomendasi berfokus pada peningkatan keunggulan kompetitif melalui peningkatan daya saing dalam faktor produksi, permintaan, industri terkait dan pendukung, dan kondisi persaingan., Indonesia's fisheries and marine sector still contributes a small percentage to the GDP. Seaweed is a key commodity with a significant contribution to this sector, but Indonesia is overly reliant on China as an export destination. South Korea has the potential to become a major market for Indonesian seaweed exports. This research aimed to analyze the trade performance, comparative advantage, competitive advantage, and provide recommendations to increase the competitiveness of Indonesian seaweed exports in South Korea. The analysis covers the period from 2018 to 2022, using ISP, RCA, EPD, and Porter's Diamond models. The results indicate that Indonesian seaweed exports are performing well and are at a maturity stage, with strong comparative and competitive advantages, making South Korea an ideal market. Recommendations focus on enhancing competitive advantage by improving competitiveness in production factors, demand conditions, related and supporting industry conditions, and structural and competitive conditions.
Keyword: competitiveness, export, EPD, RCA, seaweed

Judul: Studi histopatologi organ limpa hamster (Mesocricetus auratus) yang Diinfeksi Coxiella burnetii
Abstrak: Query fever is a zoonosis caused by Coxiella burnetii (C. burnetii). The aim of this research was to determine the histopathological changes of spleen of hamster (Mesoscricetus auratus) which were infected by C. burnetii using Haematoxylin-Eosin (HE) and Immunohistochemistry (IHC) methods. This research used 6 hamsters which were devided into two passage. The histopathological examination picture with HE staining of first passage in hamsters showed relatively similar results with those the second passage such as red pulp hemorrhage and infiltration of inflammatory cells. Histopathological observation of spleen from first passage hamster by using IHC staining showed the positivity was unclear compared to the second passage hamster.
Keyword: Coxiella burnetii, Immunohistochemistry, Query Fever