Judul: Cooco Digital Platform for Personalized Raw Archipelago Cuisine
Abstrak: Pandemi Covid-19 menyebabkan banyak perubahan serta kebiasaan baru di tengah masyarakat, salah satunya adalah adanya pergeseran pola belanja dan pembayaran masyarakat dalam memenuhi kebutuhannya di tengah pandemi. Ketepatan dalam mengatasi permasalahan proses pembelian bahan baku masakan menjadi komponen penting yang harus diperhatikan guna menciptakan solusi yang sesuai. Ide bisnis Cooco berupa aplikasi yang menyediakan layanan pembelian bahan baku masakanpersonalisasi secara daring. Tujuan dari penelitian ini adalah menganalisis permasalahan yang dihadapi, mengkaji solusi yang tepat, dan merancang model bisnis yang sesuai. Penelitian ini dilakukan menggunakan metode deskriptif kualitatif dengan pendekatan customer discovery. Berdasarkan hasil penelitian, terdapat delapan masalah yang dirasakan konsumen dalam pembelian bahan baku masakan secara daring dan solusi dari Cooco yaitu berupa enam fitur aplikasi yang dirumuskan berdasarkan preferensi konsumen. Model bisnis terverifikasi berdasarkan tiga aspek yaitu kesesuaian produk dengan pasar, pelanggan dan cara menggapainya, serta cara perusahaan menghasilkan uang yang diimplementasikan dalam fitur-fitur yang ada., The Covid-19 pandemic has caused many changes and new habits in society, one of which is a shift in the pattern of public spending and payments in meeting their needs in the midst of a pandemic. Accuracy in overcoming problems in the purchasing process of cooking raw materials is an important component that must be considered in order to create an appropriate solution. Cooco's business idea is in the form of an application that provides services for purchasing raw materials for personalized dishes online. The purpose of this research is to analyze the problems faced, study the right solutions, and design a suitable business model. This research was conducted using a qualitative descriptive method with aapproach customer discovery. Based on the results of the study, there are eight problems that consumers feel in purchasing raw food ingredients online and the solution from Cooco, namely in the form of six application features that are formulated based on consumer preferences. The verified business model is based on three aspects, namely the suitability of the product to the market, the customer and how to reach it, and the way the company makes money which is implemented in the existing features.
Keyword: Bahan Baku Masakan, Customer Discovery, Model Bisnis, Personalisasi, Platform Digital, business model, cooking ingredients, customer discovery, digital platform, personalized

Judul: Development of Digital Platform for Culinary MSMEs in Bogor City
Abstrak: Peran penting UMKM kuliner bagi pertumbuhan ekonomi tersebar secara merata pada seluruh wilayah di Indonesia, tidak terkecuali di Kota Bogor. Pada tahun 2022, terdapat 45.000 UMKM Kuliner di Kota Bogor. Dalam aktivitasnya, meskipun transformasi digital terus digaungkan dan didorong oleh pemerintah, namun masih banyak pelaku UMKM kuliner yang belum memanfaatkannya terutama untuk mendukung kegiatan pemasaran. Tujuan dari penelitian ini adalah (1) mengembangkan rancangan platfrom digital untuk UMKM kuliner kota Bogor, (2) menganalisis respon UMKM kuliner terhadap rancangan prototype platform dan (3) merumuskan butir-butir perbaikan prototype. Responden penelitian ini adalah UMKM kuliner di kecamatan Bogor Tengah, kota Bogor. Jumlah responden dalam penelitian ini berjumlah 30 pada analisis karakteristik responden dan 20 pada pengujian prototype. Penelitian ini menggunakan alat analisis berupa use case diagram dan user experience questionnaire. Penelitian menghasilkan prototype platform digital. Respon pelaku UMKM terhadap prototype platform sangat baik, tetapi terdapat beberapa variable prototype yang perlu diperbaiki. Rumusan perbaikan prototype terdiri dari perubahan desain dan penyederhaan objek, tata letak halam berita, detail informasi produk, informasi kontak, dan penambahan fitur-fitur platform., The critical role of culinary MSMEs for economic growth is spread evenly across all regions in Indonesia, and Bogor City is no exception. In 2022, there are 45,000 culinary MSMEs in Bogor City. In its activities, although digital transformation continues to be echoed and encouraged by the government, there are still many culinary MSME players who have not utilized it, especially to support marketing activities. The objectives of this study were (1) to develop a digital platform design for culinary MSMEs in Bogor city, (2) to analyze the response of culinary MSMEs to the platform prototype design and (3) to formulate prototype improvement points. The respondents of this study were culinary MSMEs in Central Bogor sub-district, Bogor city. The number of respondents in this study amounted to 30 in analyzing the characteristics of respondents and 20 in testing prototypes. This research uses analytical tools in the form of use case diagrams and user experience questionnaires. The research resulted in a digital platform prototype. The response of MSME players to the prototype platform is very good, but there are several prototype variables that need to be improved. The formulation of prototype improvements consists of design changes and object simplification, news page layout, detailed product information, contact information, and additional platform features
Keyword: Digital Marketing, Digital Platform MSMEs, Use Case Diagram, User Experience Questionnaire

Judul: Profil Leukosit dan Rasio Neutrofil/Limfosit (N/L) pada Kerbau Lumpur (Bubalus bubalis) Betina Selama Dua Minggu Adaptasi Pasca Transportasi
Abstrak: The objective of this experiment was to study the total leukocyte counts, leukocyte differential counts, and neutrophil/lymphocyte (N/L) ratio of swamp buffaloes in two weeks adaptation of post-transportation. Four female swamp buffaloes aged 2 years old were used in this experiment. Blood samples were collected from jugularis vein every day for two weeks to determine the total leukocyte counts, leukocyte differential counts, and N/L ratio. Results of this study showed that the total leukocyte counts was 8.91-18.83×10³/μl. The neutrophil, eosinophil, monocyte, and lymphocyte counts were 4.87-10.41×10³/μl, 0.66-1.75×10³/μl, 0.11-0.58×10³/μl, and 2.98-6.21×10³/μl, respectively. The N/L ratio was 1.23-3.49. In conclusion, the average of N/L ratio is 1.5 for 4 buffaloes, which indicated that animals were in stress condition after transportation.
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