Judul: Analysis of Planned Behavior in Live Streaming Shopping Towards Purchase Intention (Case Study: TikTokShop Account @louissescarlettfamily)
Abstrak: YASMIN RAHIMA JAZULI. Analisis Planned Behaviour Pada Live Streaming Shopping Terhadap Purchase Intention (Studi Kasus: Akun Tiktokshop @louissescarlettfamily). Dibimbing oleh ANNY RATNAWATI dan LINDA KARLINA SARI. Perilaku konsumen berubah dengan cepat terutama dengan adanya live streaming shopping di era digital, sehingga pelaku usaha harus cepat beradaptasi. Penelitian ini menggunakan Theory of Planned Behavior (TPB) untuk menganalisis pengaruh sikap, norma subjektif, dan persepsi kontrol perilaku terhadap minat pembelian. Data dikumpulkan melalui kuesioner online dari 100 penonton live streaming TikTok Shop (@louissescarlettfamily) dan diolah menggunakan SEMPLS. Hasil menunjukkan bahwa semua variabel TPB berpengaruh positif signifikan terhadap minat pembelian konsumen. Implikasi manajerial yang disarankan mencakup peningkatan interaksi real-time, informasi produk yang mendalam, dan promosi khusus selama live streaming.
Keyword: SEM-PLS, TPB, live streaming shopping, minat pembelian

Judul: Analyzing the Influence of TikTok Strategies on Purchasing Decisions using TikTok Shop
Abstrak: Covid-19 forced almost all fulfillment of basic needs and various other activities to be diverted through digital services. Though they are now recovering, it seems that people are comfortable with the products and services provided through digital platforms, one of which is shopping through e-commerce. At this time, e-commerce competition is getting tougher in Indonesia coupled with the emergence of s-commerce. TikTok Shop as the most widely used s-commerce platform for shopping has its own way of being able to attract its consumers. The purpose of this study is to identify the characteristics of TikTok Shop consumers and analyze the influence of TikTok strategies such as live shopping, the TikTok algorithm, and the TikTok affiliate program on purchasing decisions through the TikTok Shop. The sample selection method uses a non-probability sampling method with a purposive sampling technique. The analytical method used is multiple linear regression analysis. The results show that TikTok Live Shopping, TikTok Algorithm, and the TikTok Affiliate Program have significant influences on purchasing decisions through the TikTok Shop.
Keyword: Purchasing Decision, Multiple Linear Regression, TikTok Shop, TikTok Live Shopping, TikTok Algorithm, TikTok Affiliate Program

Judul: Gambaran darah komodo (Varanus komodoensis) di Taman Margasatwa Ragunan
Abstrak: This study was conducted to get the hematology and blood biochemistry profile of Komodo dragons at Ragunan Zoo. A total of 18 adult dragons were used. Blood was drawn as much as 2 mL whole blood for hematology and 3 mL for blood biochemistry in serum. Hematology examinations were done by automatic hemavet® machine except differential leukocytes were done manually and blood biochemistry examinations were done by biosystem® machine. Examinations results of erythrocyte parameters of total erythrocytes, hematocrit, hemoglobin, MCV, MCH, and MCHC in row are (1,24±0,21) × 106/mm3, (38,0±4,6) %, (13,3±1,6) g/dL, (311,4±49,9) fL, (109,4±18,7) pg, and (35,1±1,2) g/dL. Trombocytes count is (3,1±1.6) × 103/mm3 and erythrocyte sedimentation rate is (3,9 ± 1.7) mm/h. Leukocytes parameters indicate the values of total leukocytes, heterophils, lymphocytes, monocytes, eosinophils, and basophils in row are (6,53±9,47) × 103/mm3, (3,478±4,972) × 103/mm3, (2,959±4,694) × 103/mm3, (0,096±0,187) × 103/mm3, (0,00) /mm3, and (0,00) /mm3. Biochemical parameters indicate the values of total protein, albumin, globulin, AST, ALT, urea, and creatinine in row are (10,19±3,39) g/dL, (2,51±0,39) g/dL, (7,68±3,07) g/dL, (49,39±20,71) IU/L, (45,39±27,88) IU/L, (13,53±5,88) mg/dL, and (0,29±0,11) mg/dL. The result of examinations averagely showed values tend to normal. Some individual results demonstrated abnormalities which are suspected as acute infection in 1 dragon, foliculogenesis in 1 dragon, muscle disease in 2 dragons, and liver disease in 5 dragons.
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