Judul: VRIO and 4 C’s Analysis on Nico Farma Pharmacy Business  Development Strategy
Abstrak: Pertumbuhan Industri farmasi telah meningkatkan persaingan diantara para pelaku usaha di industri ini, termasuk apotek sebagai sarana penunjang kesehatan. Oleh karena itu, penting bagi apotek untuk memiliki strategi bisnis yang unggul, kompetitif, dan berkelanjutan. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis sumber daya dan kapabilitas yang menjadi sumber keunggulan bersaing kompetitif berkelanjutan, serta merumuskan strategi mempertahankan dan mengembangkan sumber daya dan kapabilitas. Studi kasus pada penelitian ini adalah Apotek Nico Farma. Metode penelitian menggunakan Value Chain Analysis, VRIO analysis dan mix marketing 4-C’s. Data primer diperoleh melalui observasi dan in-depth interview. Hasil penelitian menunjukkan bahwa Apotek Nico Farma memiliki sumber keunggulan bersaing berkelanjutan dengan 12 sumber daya dan kapabilitas yang kemudian dirumuskan ke dalam strategi bisnis., The growth of the pharmaceutical industry has increased competition among its businesses, including pharmacies as health support facilities. Therefore, it is important for pharmacy to have outstanding competitive and sustainable business strategy. This study aims to identify and analyze resources and capabilities that are a source of sustainable competitive advantage, and formulate strategies to maintain and develop them. A case study in this research is Nico Farma Pharmacy. Research method used Value Chain Analysis, VRIO Analysis, and mix marketing 4-C’s. Primary data were obtained from observation and in-depth interviews. The results of the study show that Nico Farma Pharmacy owns a source of sustainable competitive advantage with 12 resources and capabilities which are formulated into a business strategy.
Keyword: Pharmacy, VRIO Analysis, mix marketing 4-C’s, resources and  capabilities, business strategy

Judul: Formulation of Business Development Strategy at Mujarab Farma Pharmacy in Makassar
Abstrak: Pertumbuhan pasar farmasi yang cukup tinggi di Indonesia menjadi salah satu penyebab meningkatnya persaingan pada industri farmasi, termasuk persaingan di tingkat sarana penunjang kesehatan seperti apotek. Oleh karena itu, penting bagi apotek untuk memiliki strategi pengembangan bisnis agar mampu bertahan dan bersaing. Penelitian ini bertujuan untuk menentukan strategi prioritas dengan tujuan agar perusahaan mampu meningkatkan pendapatannya dan bersaing diantara sejumlah apotek sejenisnya. Studi kasus pada penelitian ini adalah Apotek Mujarab Farma. Metode penelitian ini menggunakan matriks External Factor Evaluation (EFE), Internal Factor Evaluation (IFE), SWOT (Strengths, Weaknesses, Opportunities, Threats), Internal-External (IE), dan Quantitative Strategic Planning Matrix (QSPM). Hasil penelitian menunjukkan bahwa strategi prioritas yang dapat diimplementasikan pada Apotek Mujarab Farma adalah penyediaan jenis obat baik resep atau nonresep dari berbagai merek yang berbeda untuk meminimalisir kehilangan pelanggan akibat kekosongan merek yang dicari serta memisahkan proses bisnis penjualan obat resep dan nonresep untuk meminimalisir penyalahgunaan obat dengan Total Attractiveness Score (TAS) 6,075., The high growth of the pharmaceutical market in Indonesia is one of the causes of increased competition in the pharmaceutical industry, including competition at the level of health support facilities such as pharmacies. Therefore, pharmacies must have a business development strategy to survive and compete. This study aims to determine a priority strategy with the aim that the company can increase its income and compete among several similar pharmacies. The case study in this research is Mujarab Farma Pharmacy. This research method uses matrix of External Factor Evaluation (EFE), Internal Factor Evaluation (IFE), SWOT (Strengths, Weaknesses, Opportunities, Threats), Internal-External (IE), and Quantitative Strategic Planning Matrix (QSPM). The results show that the priority strategy that can be implemented at Mujarab Farma Pharmacy is the provision of prescription or non-prescription drugs from different brands to minimize customer loss due to brand vacancies sought and to separate the business processes of selling prescription and non-prescription drugs to reduce drug abuse with Total Attractiveness Score (TAS) 6.075.
Keyword: alternative strategy, business development, pharmacy, priority strategy, strategy formulation

Judul: Karakteristik Imago Jantan Ulat Sutera Liar Attacus atlas (Lepidoptera : Saturniidae)
Abstrak: This study aims to describe various morphometric parameters of male A. atlas moth, to found a correlation between the morphometric parameters and body weight on male moths, and to describe the reproductive system of male A. atlas moth. Male can distinguish from the female by comparing the antennae. The antennae of male is wider. There is a very strong correlation between the total body length and the body weight in linear equation Y = 0.875 X-1, 639 when Y is the weight in grams and X is the total body length in cm. Reproductive system of male A. atlas moth generally similer to B. mori reproductive system. Male A. atlas moth has reproductive system consists of a pair of testes, a pair of deferent duct with ampula ductus deferent, one spermatophore gland, one alba gland, one prostatica gland and one penis.
Keyword: reproductive system, Attacus atlas, morphometric