Judul: Marketing Strategy and Business  Development Model for Green Bean Kelompok Tani AMANAT in Nanggung Village,  Bogor Regency
Abstrak: Kelompok Tani AMANAT merupakan kelompok tani kopi robusta yang berada di Desa Nanggung. Proyek ini bertujuan memetakan model bisnis kopi, merumuskan faktor internal dan eksternal yang berpengaruh pada pengembangan bisnis, dan menetapkan prioritas strategi pemasaran dan model pengembangan bisnis yang baru untuk diterapkan. Proyek ini melalui 5 tahapan yaitu hasil eksplorasi dan pendefinisian masalah, verifikasi masalah, ideasi, pengembangan prototipe, dan validasi. Alat analisis yang digunakan yaitu bussiness model canvas (BMC), kuisioner preferensi pelanggan, matriks internal factor evaluation (IFE), matriks external factor evaluation (EFE), matriks internal-external (IE), matriks strength weakness opportunity dan threat (SWOT), serta quantitative strategic planning matrix (QSPM). BMC menggambarkan secara komprehensif elemen-elemen yang terlibat dalam bisnisnya sehingga dapat mengetahui elemen business model canvas yang belum optimal. Preferensi pelanggan bertujuan mengetahui karakteristik green bean yang dibutuhkan. Berdasarkan matriks IE Kelompok Tani AMANAT berada dalam kuadran II, yaitu Grow and Build Strategy. Strategi umum yang direkomendasikan pada kuadran ini adalah penetrasi pasar, pengembangan pasar, pengembangan produk, dan integrasi ke depan. Matriks SWOT menghasilkan alternatif strategi yang merujuk pada strategi umum, dilanjutkan menentukan prioritas strategi dengan QSPM. Prioritas strategi utama adalah memperluas area pemasaran dengan green bean berkualitas. BMC baru menunjukkan 3 elemen utama perubahan yaitu value propositions, customer segments, dan key activities., Kelompok Tani AMANAT is a robusta coffee farmer group in Nanggung Village. This project aims to map the coffee business model, formulate internal and external factors that influence business development, and set new marketing strategy priorities and business development models to be implemented. This project went through 5 stages, namely the results of exploration and problem definition, problem verification, ideation, prototype development, and validation. The analytical tools used are the business model canvas (BMC), customer preference questionnaire, internal factor evaluation (IFE) matrix, external factor evaluation (EFE) matrix, internal-external (IE) matrix, strength weakness opportunity and threat (SWOT) matrix, and quantitative strategic planning matrix (QSPM). BMC comprehensively describes the elements involved in its business so that it can find out which elements of the business model canvas are not optimal. Customer preferences aim to determine the required characteristics of green beans. Based on the IE matrix, Kelompok Tani AMANAT is in quadrant II, namely Grow and Build Strategy. The general strategies recommended in this quadrant are market penetration, market development, product development, and forward integration. The SWOT matrix produces alternative strategies that refer to the general strategy, followed by determining strategic priorities with the QSPM. The main strategic priority is to expand the marketing area with quality green beans. The new BMC shows 3 main elements of change, namely value propositions, customer segments, and key activities.
Keyword: customer preferences, business model, farmer groups, strategic  alternatives, strategic priorities

Judul: Business Development Strategy of Unit Produksi Hilir Banaran Coffee at PT. Perkebunan Nusantara IX
Abstrak: Unit Produksi Hilir (UPH) Kopi Banaran merupakan unit usaha yang menjual produk hilir kopi dalam bentuk bubuk. Perusahaan memiliki permasalahan yang datang dari lingkungan internal maupun eksternal. Penelitian ini dilakukan untuk merancang alternatif strategi agar UPH dapat mengendalikan masalah yang ada sehingga perusahaan diharapkan dapat berkembang dan mencapai tujuannya. Penelitian dilaksanakan pada bulan April hingga Juli 2021 dengan melibatkan manajer umum UPH, asisten manajer pemasaran, dan asistem manajer operasional dan keuangan sebagai responden. Analisis yang digunakan dalam penelitian ini adalah matriks Internal Factor Evaluation (IFE), matriks External Factor Evaluation (EFE), matriks Internal-Eksternal (IE), matriks SWOT, matriks QSP. Berdasarkan hasil analisis didapatkan sembilan faktor internal dan sembilan faktor eksternal. Kekuatan utama UPH adalah produk yang berkualitas, terverifikasi dan teruji klinis (BPOM dan halal MUI). Kelemahan utama UPH adalah tampilan kemasan yang kurang menarik. Peluang utama bagi UPH adalah pertumbuhan jumlah konsumsi kopi. Ancaman utama bagi UPH adalah banyaknya kompetitor di dalam industri yang sama. Mengembangkan metode strategi pemasaran menjadi alternatif strategi utama UPH dari total enam alternatif strategi yang ditawarkan., Unit Produksi Hilir (UPH) Banaran Coffee is a business unit of PTPN IX that sells downstream coffee products in powder form. The company has problems that come from the internal and external environment that hinder the company's achievement. This research was conducted to design alternative strategies for UPH to follow the existing problems up, then the company is expected to grow and achieve its goals. The research was conducted from April to July 2021 involving UPH general manager, marketing manager assistant, operational and financial manager assistant as respondents. The analysis used in this study are the Internal Factor Evaluation (IFE) matrix, the External Factor Evaluation (EFE) matrix, the Internal-External (IE) matrix, the SWOT matrix, and the QSP matrix. Analysis results obtained nine internal factors and nine external factors. UPH's main strength is qualified, verified and clinically tested product (BPOM and halal MUI). The main weakness is the unattractive appearance of the packaging. The main opportunity is the growth of the coffee consumption. The main threat is the large number of competitors in the same industry. Developing a marketing strategy method is the main strategy from the total of six alternative strategies offered.
Keyword: IE, IFE, EFE, QSPM, SWOT

Judul: Gambaran darah komodo (Varanus komodoensis) di Taman Margasatwa Ragunan
Abstrak: This study was conducted to get the hematology and blood biochemistry profile of Komodo dragons at Ragunan Zoo. A total of 18 adult dragons were used. Blood was drawn as much as 2 mL whole blood for hematology and 3 mL for blood biochemistry in serum. Hematology examinations were done by automatic hemavet® machine except differential leukocytes were done manually and blood biochemistry examinations were done by biosystem® machine. Examinations results of erythrocyte parameters of total erythrocytes, hematocrit, hemoglobin, MCV, MCH, and MCHC in row are (1,24±0,21) × 106/mm3, (38,0±4,6) %, (13,3±1,6) g/dL, (311,4±49,9) fL, (109,4±18,7) pg, and (35,1±1,2) g/dL. Trombocytes count is (3,1±1.6) × 103/mm3 and erythrocyte sedimentation rate is (3,9 ± 1.7) mm/h. Leukocytes parameters indicate the values of total leukocytes, heterophils, lymphocytes, monocytes, eosinophils, and basophils in row are (6,53±9,47) × 103/mm3, (3,478±4,972) × 103/mm3, (2,959±4,694) × 103/mm3, (0,096±0,187) × 103/mm3, (0,00) /mm3, and (0,00) /mm3. Biochemical parameters indicate the values of total protein, albumin, globulin, AST, ALT, urea, and creatinine in row are (10,19±3,39) g/dL, (2,51±0,39) g/dL, (7,68±3,07) g/dL, (49,39±20,71) IU/L, (45,39±27,88) IU/L, (13,53±5,88) mg/dL, and (0,29±0,11) mg/dL. The result of examinations averagely showed values tend to normal. Some individual results demonstrated abnormalities which are suspected as acute infection in 1 dragon, foliculogenesis in 1 dragon, muscle disease in 2 dragons, and liver disease in 5 dragons.
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