Judul: Analisis Strategi Pemasaran dalam Upaya Peningkatan Penjualan pada Seqapla Coffee
Abstrak: Seqapla Coffee merupakan salah satu coffee shop di Jakarta Selatan yang tengah mengalami penurunan penjualan karena persaingan bisnis coffee shop yang makin ketat. Tujuan penelitian ini untuk (1) mengidentifikasi kondisi existing bisnis Seqapla Coffee, (2) menganalisis tingkat kepentingan dan kinerja marketing mix Seqapla Coffee, dan (3) memformulasikan rancangan strategi pemasaran yang sebaiknya dapat diterapkan oleh Seqapla Coffee dalam upaya meningkatkan penjualan. Penelitian ini menggunakan metode analisis deskriptif dan importance performance analysis (IPA). Atribut prioritas utama perbaikan yaitu lokasi mudah dilihat, melakukan endorsement melalui Instagram, menjalin hubungan dengan konsumen, kejelasan papan nama, aktif media sosial, pengadaan promo di offline store dan online store, dan berpartisipasi dalam event. Rancangan strategi pemasaran dengan pendekatan marketing mix 4C yaitu penawaran paket minuman, meningkatkan promosi word of mouth, penawaran produk ekstra, mendaftarkan promo pada platform online, menyelenggarakan event, promosi melalui media sosial, dan pemasangan papan nama yang lebih besar.
Keyword: importance performance analysis (IPA), marketing mix 4C, penjualan, strategi pemasaran

Judul: Menu Engineering and Marketing Mix Analysis in Effort to Increase Tiyasa Koffie Sales
Abstrak: Pergeseran budaya konsumsi kopi yang menjadi tren pada kalangan muda memicu pesatnya pertumbuhan kedai kopi. Hal ini membuat kedai kopi harus dapat memenuhi kebutuhan dan keinginan konsumen secara tepat. Penelitian ini bertujuan untuk menganalisis kinerja menu, kinerja bauran pemasaran, pengaruh bauran pemasaran terhadap keputusan pembelian konsumen, serta merumuskan rancangan strategi bauran pemasaran Tiyasa Koffie. Penelitian ini menggunakan metode menu engineering, bauran pemasaran, dan regresi linier berganda. Hasil penelitian menunjukkan bahwa bauran pemasaran merupakan faktor penting yang mempengaruhi keputusan pembelian namun pada penerapannya belum optimal dalam memenuhi kebutuhan dan keinginan konsumen. Hal ini mengimplikasikan bahwa Tiyasa Koffie harus memperbaiki kinerja bauran pemasaran dalam upaya peningkatan penjualan., The cultural shift in coffee consumption that is becoming a trend among young people has triggered the rapid growth of coffee shops not only in big cities but also in small cities like Cikarang. This makes coffee shops must be able to meet the needs and desires of consumers appropriately. This study aims to analyze the performance of Tiyasa Koffie's menu, analyze the performance of the marketing mix for the unpopular menu category of Tiyasa Koffie, analyze the influence of the marketing mix on consumer purchasing decisions, and formulate the design of Tiyasa Koffie's marketing mix strategy in an effort to increase sales. This research uses menu engineering, marketing mix, and multiple linear regression methods. The results showed that the marketing mix is an important factor that influences purchasing decisions but in application not optimal in meeting consumer needs and desires. This implies that Tiyasa Koffie must improve the performance of the marketing mix in effort to increase sales.
Keyword: peningkatan penjualan, menu engineering, bauran pemasaran, regresi linier berganda

Judul: Gambaran Leukosit Domba Ekor Tipis yang Diinfeksi Haemonchus contortus.
Abstrak: The aim of this study was to investigate the effect of Haemonchus contortus infection to white blood cell profile of Javanese thin tail sheep. Twenty males Javanese thin tailed sheep were divided into five groups, namely infected group of 500 L3, 1000 L3, 2000 L3, 4000 L3 and uninfective group as control. The blood and fecal samples were collected from rectum before and three weeks after infection. The blood samples were collected using venoject® from Jugular vein. The fecal samples were collected directly from rectum. The blood samples were examined to determine total of white blood cell (leukocytes) and white blood cell differential, whereas fecal samples to determine egg per gram. The result showed that Haemonchus contortus infections cause an increased total of leukocyte but were not significantly different among of level infection doses (P>0.05). Number of eosinophils were significantly different among uninfected group (P<0.05), but were not significantly different in number of lymphocyte, monocyte, and neutrophil (P>0.05). There where positively correlated significantly between the amount of egg per gram (EPG) and profile of eosinophil (P<0.05), however were negatively correlated significantly between the amount of egg per gram (EPG) and neutrophil’s profile (P<0.05). There where no correlation significantly between the amount of egg per gram (EPG) and profile of white blood cell, lymphocyte, and monocyte (P>0.05).
Keyword: differential leukocyte, Haemonchus contortus, leukocyte, sheep