Judul: Motivasi dan Perilaku Menonton serta Penilaian Khalayak Terhadap Program Acara Televisi Lokal (Kasus Pemirsa Megaswara TV di RW 01 Kelurahan Bojong Rangkas, Kecamatan Ciampea, Kabupaten Bogor dan RW 17 Kelurahan Tegal Gundil Kecamatan Bogor Utara, Kota Bogor)
Abstrak: Megaswara TV has known well as the only local television in Bogor. The purpose of this research is to describe the motivation for people to watch Megaswara TV programs and the factors that influence it, finding corelation between motivation and people behaviour in watching the Megaswara TV programs, to describe the people behaviour in watching the Megaswara TV programs and the factors that influence it, and to describe judgement from people who watch the program in Megaswara TV. This research held in two places, one held in Bojong Rangkas village RW 01, Ciampea subdistrict and the other one held in Tegal Gundi village RW 17,Nort Bogor subdistrict, West Java Province. This research using quantitative methode and support by qualitative data. This research give us some results that shown some correlations between several factor which affect people to watch Megaswara TV, these correlation are between level of education with the information motivation, between etnic with personal identity motivation, between family influence with integration and social interaction motivation, between integration and social interaction motivation with the frequency and how long can people watch the show, between entertainment motivation with integration and social interaction motivation, between personal identity motivation with the frequency and how long can people watch the show, between information motivation with how long can people watch the show, between age with watching frequency to fill personal identity needs, between education level with show option and watching duration to fill personal identity needs, between etnic with show option to fill personal identity needs, between age with watching frequency to fill integration and social interaction needs, between education level with show option to fill entertainment needs, between age with watching frequency to fill entertainment needs, between hometown with integration and soial interaction motivation, between hometown with watching frequency to fill entertaiment needs. It is more likely to say that most correspondend have a good judgement for the Megaswara TV shows, not just for the show it self, but the local content, the presenter, the quality of the broadcast, the broadcast time, the benefits, and the actual effects get good credits from most correspondend. Keywords: local television, tv watching behaviour, tv watching motivation
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Judul: Teens motivation and gratification of local television.
Abstrak: Televisi adalah bentuk media massa elektronik yang telah masuk ke dalam kebutuhan kehidupan sehari-hari bagi masyarakat Indonesia dan mempunyai pengaruh besar di dalam membentuk sikap dan perilaku penontonnya. Televisi lokal adalah televisi yang keberadaannya hanya dapat dijangkau oleh suatu daerah tertentu dengan program acara yang bersifat lokal tergantung dengan nilai-nilai dan kebudayaan setempat. Beragam program acara yang disajikan televisi lokal mulai dari berita, hiburan, program kesenian dan kebudayaan, hingga potensi ekonomi lokal memungkinkan khalayak, terutama remaja, untuk memilih program acara yang dapat memenuhi kebutuhannya. Tujuan penelitian adalah menganalisis motivasi remaja untuk menonton televisi lokal Megaswara dan mengidentifikasi kepuasan remaja terhadap siaran televisi lokal Megaswara. Televisi lokal yang dipilih adalah Megaswara TV, yang merupakan satusatunya televisi lokal Bogor. Penelitian dilakukan di RW 10 Kelurahan Tegal Gundil, Kecamatan Bogor Utara, Kota Bogor, yang menurut penyelenggara siaran terdapat banyak masyarakat yang menonton program acara Megaswara TV. Penelitian bersifat survei yang menggunakan data kuantitatif dan data kualitatif sebagai penunjangnya. Responden penelitian sebanyak 30 orang yang ditentukan dengan menggunakan full enumeration survey, dan penentuan responden sebagai subjek penelitian menggunakan simple random sampling. Data hasil pengolahan kuesioner disajikan dalam bentuk tabel frekuensi dan tabulasi silang. Sedangkan untuk menganalisis hubungan variabel dilakukan analisis statistik menggunakan uji Chi Square dan Rank Spearman melalui program software SPSS 16.0 for windows. Faktor intrinsik yang memiliki hubungan dengan motivasi remaja menonton televisi lokal adalah usia, pendidikan, dan etnis, sedangkan jenis kelamin tidak memiliki hubungan terhadap motivasi menonton televisi lokal. Faktor ekstrinsik yang memiliki hubungan dengan motivasi remaja menonton televisi lokal adalah informasi acara, sedangkan pola pengambilan keputusan tidak memiliki hubungan dengan motivasi iv
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Judul: Studi histopatologi organ limpa hamster (Mesocricetus auratus) yang Diinfeksi Coxiella burnetii
Abstrak: Query fever is a zoonosis caused by Coxiella burnetii (C. burnetii). The aim of this research was to determine the histopathological changes of spleen of hamster (Mesoscricetus auratus) which were infected by C. burnetii using Haematoxylin-Eosin (HE) and Immunohistochemistry (IHC) methods. This research used 6 hamsters which were devided into two passage. The histopathological examination picture with HE staining of first passage in hamsters showed relatively similar results with those the second passage such as red pulp hemorrhage and infiltration of inflammatory cells. Histopathological observation of spleen from first passage hamster by using IHC staining showed the positivity was unclear compared to the second passage hamster.
Keyword: Coxiella burnetii, Immunohistochemistry, Query Fever