Judul: Analisis RAPD (Randomly Amplified Polymorphyc DNA) hibrida antara kerapu batik Epinephelus microdon betina dengan kerapu kertang E. lanceolatus Jantan dan respon terhadap perbedaan salinitas
Abstrak: Hibridisasi antara spesies ikan kerapu batik (Epinephelus microdon) betina dan ikan kerapu kertang (E. lanceolatus) jantan terus dikembangkan untuk memperoleh strain baru dengan performa unggul. Evaluasi genotipe dan fenotipe ikan kerapu hibrid dilakukan dengan analisis profil RAPD (Randomly Amplified Polymorphic DNA) menggunakan primer UBC 158 dan UBC 456 dan uji performa berdasarkan toleransi terhadap perbedaan salinitas 10, 20 dan 30 ppt pada beberapa karakter fenotipe. Analisis profil RAPD kerapu hibrid “Tiktang” menunjukan kekerabatan yang lebih dekat dengan ikan kerapu kertang jantan dengan indeks kemiripan 0,9760. Respon salinitas terhadap fenotipe pertumbuhan menunjukan bahwa perlakuan 10 ppt lebih rendah dibandingkan 20 dan 30 ppt (p<0,05).
Keyword: 

Judul: Karakterisik Fenotip Morfometrik dan Genotip RAPD (Random Amplified Polymorphic DNA) Ikan Betok Anabas testudineus (Bloch, 1792)
Abstrak: The identification of phenotype and genotype is needed for mapping the population structure geographically of a fish species in the waters territory. The purpose of this research was to analyze the genetic variability based on the morphometric phenotype characteristics and RAPD genotypes of climbing perch fish population of Kalimantan, Java and Sumatera. Characterization of phenotypes were conducted using a method of morphometric truss and typing of genotype by using three primers of RAPD (OPA-07, OPA-02, and OPC 05). The polymorphism level and heterozygosity of climbing perch fish population of Kalimantan was higher than the population of Java and Sumatera, wich reached 39,29% and 0,16. The genetic distance between climbing perch fish population of Kalimantan, Java and Sumatera ranged from 0,17 to 0,39. The population of Kalimantan showed the similarity of morphometric truss with Sumatera population about 49,97%, while with the population of Java was 24,96%.
Keyword: 

Judul: Analysis of Value Creation for Seva.id Based on Brand Consideration Metrics
Abstrak: Kondisi pasar yang potensial dan tren membuat Seva.id hadir sebagai platform otomotif digital terintegrasi yang melayani jual beli mobil baru dan bekas milik ASTRA. Namun demikian, kehadiran Seva.id belum memberikan dampak positif bagi ASTRA, kondisi penjualan mobil dari ASTRA sendiri pada Juli 2019 cenderung menurun 19,1% dibandingakan periode tahun lalu. Pencapaian Seva.id terhadap jumlah pengunjung tahun 2019 juga menurun 39,25% dari tahun sebelumnya. Seva.id sering melakukan promo flash sale, namun capaiannya hanya 10% untuk target register. Penelitian ini bertujuan untuk mengidentifikasi masalah dalam value creation Seva.id dengan pemetaan Value Proposition Canvas (VPC) 0, merumuskan matriks Brand Consideration Seva.id, merumuskan Kerangka Kerja Empat Langkah dan memformulasikan value proposition Seva.id yang sesuai dengan preferensi konsumen. Dari VPC 0 didapatkan Seva.id sebagai platform all in one untuk purchase managing mobil baru atau bekas dengan fitur lengkap. Kemudian, nilai tersebut dikaji dengan perspektif konsumen sehingga menghasilkan elemen-elemen matriks Brand Consideration yang terbagi menjadi 2 jenis yaitu 7 elemen fungsional, diantaranya informs, quality, variety, makes money, reduce effort, reduce cost, dan organized. Sedangkan, 2 elemen emosional, diantaranya reduce anxiety dan provide access. Kerangka Kerja Empat Langkah memetakan 15 nilai yang ditingkatkan dan delapan nilai baru potensial untuk Seva.id. Nilai tersebut diformulasikan dalam dalam VPC 1.0., Potential market conditions and trends make Seva.id present as an integrated digital automotive platform that serves the buying and selling of new and used cars owned by ASTRA. However, the presence of Seva.id has not had a positive impact on ASTRA, the condition of car sales from ASTRA itself in July 2019 tended to decrease by 19.1% compared to last year's period. Seva.id's achievement of the number of visitors in 2019 also decreased by 39.25% from the previous year. Seva.id often does flash sale promos, but only 10% of the achievement is for the target register. This study aims to identify problems in Seva.id value creation by mapping Value Proposition Canvas (VPC) 0, formulating the Seva.id Brand Consideration matrix, formulating a Four-Step Framework and formulating a Seva.id value proposition that suits consumer preferences. From VPC 0, Seva.id is found as an all in one platform for purchasing managing new or used cars with full features. Then, the value is examined with a consumer perspective to produce Brand Consideration matrix elements which are divided into 2 types, namely 7 functional elements, including information, quality, variety, making money, reduce effort, reduce cost, and organized. Meanwhile, 2 emotional elements, including reduce anxiety and provide access. The Four-Step Framework maps 15 improved values and eight potential new values for Seva.id. This value is formulated in VPC 1.0.
Keyword: value creation, e-commerce, automotive, car, brand consideration