Judul: Analysis of Consumer’s Satisfaction Level for Bukhur Nabawi Scent Product’s
Abstrak: Kepuasan konsumen menjadi aspek kritis dalam perusahaan untuk mempertahankan dan meningkatkan pangsa pasar. Nabawi Scent merupakan bisnis baru yang menjual produk berupa aromaterapi bukhur. Penjualan di Shopee mengalami penurunan diikuti dengan peningkatan jumlah ulasan negatif karena adanya ketidakpuasan konsumen. Penelitian ini bertujuan mengidentifikasi karakteristik konsumen, menganalisis tingkat kepuasan, dan memberikan rekomendasi perbaikan menggunakan atribut penelitian bauran pemasaran 4P. Metode pengambilan data dilakukan secara purposive sampling dengan bantuan alat analisis Customer Satisfaction Index (CSI), Importance performance Analysis (IPA), dan gap Analysis. Survei penelitian dilakukan sejak Desember 2023 – April 2024 dengan menyebarkan kuesioner untuk 100 responden secara daring kepada konsumen Shopee Nabawi Scent. Karakteristik responden didominasi oleh perempuan dengan usia dewasa kelas menengah yang mayoritas berdomisili di Jakarta. Berdasarkan hasil CSI, nilai indeks kepuasan konsumen Nabawi Scent diperoleh sebesar 0,68 dengan kategori “Puas”. Sedangkan dari hasil IPA dan gap analysis diperoleh bahwa atribut ketahanan aroma, kemasan produk, dan lokasi offline store berada pada kuadran I yang menjadi prioritas utama untuk diperbaiki., Consumer satisfaction is a critical aspect for companies to maintain and increase market share. Nabawi Scent is a new business that sells bukhur aromatherapy. Sales on Shopee have decreased, following by an increase of negative reviews due to consumer dissatisfaction. This research aims to identify consumer characteristics, analyze satisfaction levels, and provide recommendations for improvement using the 4P marketing mix attributes. The data collection method was carried out using purposive sampling and employed Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), and gap analysis. The research survey was conducted from December 2023 – April 2024 by distributing questionnaires to 100 respondents online to Shopee Nabawi Scent consumers. The characteristics of the respondents are dominated by middle-class adult women, the majority of whom live in Jakarta. Based on the CSI results, the Nabawi Scent consumer satisfaction index value was obtained at 0.68 in the "Satisfied" category. Meanwhile, based on IPA and gap analysis, it was found that the attributes of aroma resistance, product packaging and offline store location were in quadrant I which was the main priority for improvement.
Keyword: bauran pemasaran, CSI, IPA, marketing mix, aromaterapi, karakteristik konsumen, aromatherapy, consumer characteristics

Judul: Analysis the Level of Consumer Satisfaction of Mixue Pandu Raya in Bogor City
Abstrak: Mixue Pandu Raya is one of the Mixue outlets in Bogor City which has been established since December 2021. The high level of business competition, especially restaurants, makes business actors must understand the consumer needs who will become the target market produced to create customer satisfaction. This study aims to identify consumer characteristics, measure the level of customer satisfaction and provide recommendations to increase customer satisfaction. The methods used in this research are descriptive analysis, CSI, and IPA. Based on descriptive analysis, Mixue Pandu Raya consumers are dominated by female respondents, aged 17-25 years, based in Bogor, have a high school education, work as students, have an income of Rp500,000-Rp1,000,000, and also transaction amount of Rp15.000-Rp25.000. Based on the results of CSI analysis, the level of customer satisfaction is 79.76 percent which is included in the satisfied category. Based on the results of IPA analysis, the attributes that need to be improved are menu availability, promos, friendliness and courtesy of waiters, and also comfortness and cleanliness of outlets., Mixue Pandu Raya is one of the Mixue outlets in Bogor City which has been established since December 2021. The high level of business competition, especially restaurants, makes business actors must understand the consumer needs who will become the target market produced to create customer satisfaction. This study aims to identify consumer characteristics, measure the level of customer satisfaction and provide recommendations to increase customer satisfaction. The methods used in this research are descriptive analysis, CSI, and IPA. Based on descriptive analysis, Mixue Pandu Raya consumers are dominated by female respondents, aged 17-25 years, based in Bogor, have a high school education, work as students, have an income of Rp500,000-Rp1,000,000, and also transaction amount of Rp15.000-Rp25.000. Based on the results of CSI analysis, the level of customer satisfaction is 79.76 percent which is included in the satisfied category. Based on the results of IPA analysis, the attributes that need to be improved are menu availability, promos, friendliness and courtesy of waiters, and also comfortness and cleanliness of outlets.
Keyword: CSI, customer satisfaction, IPA, Mixue Pandu Raya

Judul: Leukemia pada kucing
Abstrak: Leukemia pada kucing adalah suatu penyakit yang sangat patogen, disebabkan oleh sejenis virus. Virus ini dikenal sebagai Feline Leukemia Virus atau FeLV. FeLV ini oleh beberapa ahli dikatakan hanya bersifat ganas pada hewan kucing. Penularannya bisa secara horizontal maupun congenital. Kucing pada semua tingkat umur dapat terserang oleh FeLV ini. Khusus pada bentuk "thymic leukemia", virus ini hanya menyerang anak-anak kucing berumur diba- wah 1 tahun. Kucing-kucing liar atau yang tidak terpeli- hara jarang sekali terinfeksi FeLV. Selain dari serangan virus FeLV itu sendiri, maka penyakit leukemia ini bisa disebabkan oleh beberapa fak- tor yang sudah ada dalam tubuh hewan dan sangat menunjang perkembangan penyakit ini, yaitu antara lain tumor, agen toksik, cedera oleh kecelakaan dan gangguan hemopoiesis. FeLV menyerang sel-sel darah dalam tubuh hewan se- hingga pembentukan darah berjalan tidak normal. Terlihat sel-sel darah yang belum dewasa sudah beredar dalam sir- kulasi darah. Bentuk dan jumlahnya tidak lagi seimbang dalam tubuh hewan kucing tersebut. Gejala klinis antara lain kekurusan, ikterus, anemia, lemah, anoreksia, dyspnoe, sulit menelan, batuk, dan membran mukosa pucat. Selain itu kelenjar pertahanan tubuh juga membengkak, kemudian terjadi hepatomegali, spleenomegali dan pembengkakan pada ginjal. Terbentuk massa tumor pada beberapa tempat. Secara biopsy pada sumsum tulang akan terlihat be- berapa perubahan. Sumsum tulang berwarna merah tua atau abu-abu. Konsistensinya lunak dan terdapat banyak sekali memproduksi sel darah putih. Melalui gambaran darah leukemia ini lebih mudah didiagnosa. Jumlah retikulosit rendah sekali. PCV 8-15%, hemoglobin menurun, sel darah putih (WBC) meningkat, lim- fosit meningkat, Alfaglobulin juga ada peningkatan, dan banyak eosinofil yang belum dewasa beredar dalam darah…dst
Keyword: