J&J Snack Foods Corp. (JJSF, NASDAQ)
Industry: Packaged Foods
Annual report, fiscal year 2010


## Wizard of SNACKS

2010 ANNUAL REPORT






# PROFILE

J&J Snack Foods Corp. is a manufacturer, marketer and distributor of an expanding variety of nutritional, popularly priced, branded niche snack foods and beverages for the food service and retail supermarket industries. The Company is listed on the NASDAQ Global Select Market as "JJSF", and serves both national and international markets.

Our growing portfolio of products includes soft pretzels, frozen beverages, frozen juice treats and desserts, churros, funnel cakes, cookies and bakery goods, and other snack foods and drinks. Consumers can enjoy these nutritional and tasty products in a variety of settings where people work, play, travel and shop.

The Company's growth is the result of a strategy that emphasizes active development of new and innovative products, penetration into existing market channels and expansion of established products into new markets. Our four business groups are Food Service, Frozen Beverages, Retail Supermarket, and The Restaurant Group. Each contributed to our 39th consecutive year of record sales in fiscal 2010.

As we prepare for the future, J&J Snack Foods Corp. plans to continue expanding its unique niche product offerings by capitalizing on new opportunities wherever they may be found.

HIGHLIGHTS

Fiscal year ended in September

<table><tr><td></td><td>2010</td><td>2009</td><td>2008</td><td>2007</td><td>2006</td><td>2005</td><td>2004</td><td>2003</td><td>2002</td><td>2001</td></tr><tr><td></td><td colspan="10">(In thousands except per share data)</td></tr><tr><td>Net Sales</td><td>$ 696,703</td><td>$ 653,047</td><td>$ 629,359</td><td>$ 568,901</td><td>$ 514,831</td><td>$ 457,112</td><td>$ 416,588</td><td>$ 364,567</td><td>$ 353,187</td><td>$ 328,335</td></tr><tr><td>Net Earnings</td><td>$ 48,409</td><td>$ 41,312</td><td>$ 27,908</td><td>$ 32,112</td><td>$ 29,450</td><td>$ 26,043</td><td>$ 22,710</td><td>$ 19,902</td><td>$ 18,113</td><td>$ 11,876</td></tr><tr><td>Total Assets</td><td>$ 483,994</td><td>$ 439,827</td><td>$ 408,408</td><td>$ 380,288</td><td>$ 340,808</td><td>$ 305,924</td><td>$ 277,424</td><td>$ 239,478</td><td>$ 220,036</td><td>$ 224,481</td></tr><tr><td>Long-Term Debt</td><td>$ —</td><td>$ —</td><td>$ —</td><td>$ —</td><td>$ —</td><td>$ —</td><td>$ ——</td><td>$ —</td><td>$ —</td><td>$ 28,368</td></tr><tr><td>Capital Leases</td><td>$ 863</td><td>$ 381</td><td>$ 474</td><td>$ 565</td><td>$ —</td><td>$ —</td><td>$ —</td><td>$ —</td><td>$ —</td><td>$ —</td></tr><tr><td>Stockholders&#x27; Equity</td><td>$ 380,575</td><td>$ 342,844</td><td>$ 316,778</td><td>$ 295,582</td><td>$ 263,656</td><td>$ 234,762</td><td>$ 210,096</td><td>$ 182,564</td><td>$ 168,709</td><td>$ 146,143</td></tr><tr><td>Common Share Data</td><td></td><td></td><td></td><td></td><td></td><td></td><td></td><td></td><td></td><td></td></tr><tr><td>EPS-Diluted</td><td>$ 2.59</td><td>$ 2.21</td><td>$ 1.47</td><td>$ 1.69</td><td>$ 1.57</td><td>$ 1.40</td><td>$ 1.24</td><td>$ 1.10</td><td>$ 1.00</td><td>$ .68</td></tr><tr><td>EPS-Basic</td><td>$ 2.61</td><td>$ 2.23</td><td>$ 1.49</td><td>$ 1.72</td><td>$ 1.60</td><td>$ 1.43</td><td>$ 1.27</td><td>$ 1.13</td><td>$ 1.04</td><td>$ .70</td></tr><tr><td>Book Value/Share</td><td>$ 20.58</td><td>$ 18.51</td><td>$ 16.90</td><td>$ 15.80</td><td>$ 14.28</td><td>$ 12.85</td><td>$ 11.67</td><td>$ 10.43</td><td>$ 9.48</td><td>$ 8.46</td></tr><tr><td>Shares Outstanding</td><td>18,491</td><td>18,526</td><td>18,748</td><td>18,702</td><td>18,468</td><td>18,272</td><td>18,012</td><td>17,514</td><td>17,806</td><td>17,272</td></tr><tr><td>Dividends/Share</td><td>$ .43</td><td>$ .39</td><td>$ .37</td><td>$ .34</td><td>$ .30</td><td>$ .25</td><td>$ —</td><td>$ —</td><td>$ —</td><td>$ —</td></tr></table>

All share amounts reflect the 2-for-1 stock split effective January 5, 2006.










# PRESIDENT'S letter

## To Our Shareholders and Friends:

We had another good year in 2010 achieving record sales and earnings. For the 39th consecutive year, and now measuring 156 straight quarters, we grew our business. This is indeed a record we have executed with discipline and performed with pride, honor and commitment.

## 2010 FINANCIAL RESULTS IN BRIEF...

• Sales grew 7% to $697 million

• Net income rose 17% to $48.4 million

• Earnings per share (EPS) climbed 17% to $2.59 per share

• Operating income increased 15% to $77.2 million

## THE WIZARD OF SNACKS...

In 1939, a wonderful movie, The Wizard of Oz, showed us that we each possess strengths and qualities that surprise even ourselves. With the help and guidance of the wonderful Wizard of Oz, the characters realize their potential.

Webster defines wizard as: "Having unique or special powers; a magician, a master or expert; outstandingly clever in some specified field or fields; one who performs skillfully or with special powers".

Our journey to Oz did not begin with us skipping happily along a yellow brick road...nor were there dancing munchkins singing along the way... or flying monkeys preventing us from entering the gates of the Emerald City. However, challenges-a-plenty were before us as we began laying claim to the title, The Wizard of Snacks.

While on this magical journey, now approaching 4 decades, we were able to find opportunities and skillfully convert them into our portfolio of special products.

• Soft Pretzels... Frozen Beverages... Churros

Some were broken and needed repair. Others had unrealized strengths and potentials that just needed some skillful guidance.

• Frozen Juice Bars... Italian Ices... Funnel Cakes... Cookies... Biscuits... Fruit & Fig Bars
All were, in our unique vision, fixable and growable.






## WE'RE NOT IN KANSAS ANY MORE...

Our journey began with a combination of good solid business fundamentals strengthened by criteria that have become our identity over the years.

• Produce quality niche products

• Be the low cost producer

• Maintain strong marketing and distribution channels

All of these, enforced by strong execution in the marketplace and good fortune, helped make the past year another magical one for JJSF.

Sales increased a healthy 7% for the year despite the dragging overall effect of the economy. Our Retail Grocery Group led the way with strong double digit gains as it successfully expanded our new product and flavor offerings of WHOLE FRUIT and LUIGI'S frozen novelties. In addition, the ICEE Company, including the ICEE, ARCTIC BLAST, SLUSH PUPPIE and PARROT ICE brands, had its best year ever. Our core Food Service Group continued to perform well with significant contributions by our Churro brands, TIO PEPE'S and CALIFORNIA CHURRO and THE FUNNEL CAKE FACTORY product sales, along with healthier alternatives for schools like our BENEFIT line of cookies and breakfast bars. New product offerings are planned for 2011 to continue this growth.

## SOME BRAINS, LOTS OF HEART AND AMPLE COURAGE...

Unlike the Scarecrow, the Tin Man and the Cowardly Lion, who were all searching for these qualities, I believe we have plenty of all three. And we continue to get better.

We are smart enough to know that we are not too smart. We have enough heart to go that extra mile to OZ or anywhere we need to go. And enough courage to believe in our discipline and follow our convictions.

## FOLLOW THAT YELLOW BRICK ROAD...

Our Company is committed to following that yellow brick road and we continue to invest in our facilities as well as our people. Our strategies and our disciplines remain well balanced. We are entrepreneurial with the right amounts of restraint . . . not recklessness. Our Company remains debt free. We are proud of our past and confident of our future.

We thank all of our employees, customers and business partners who have helped us on this wonderful journey... along this yellow brick road.

Teddy - There's No Place Like Home!

Sincerely,



Gerald B. Shreiber
President and Chairman
December 1, 2010






# UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

# FORM 10-K

☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE FISCAL YEAR ENDED SEPTEMBER 25, 2010

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM ___ TO ___

Commission File No. 0-14616

# J & J SNACK FOODS CORP.

(Exact name of registrant as specified in its charter)

New Jersey
(State or other jurisdiction of incorporation or organization)

22-1935537
(I.R.S. Employer Identification No.)

6000 Central Highway, Pennsylvania, New Jersey
(Address of principal executive offices)

08109
(Zip Code)

Registrant’s telephone number, including area code: (856) 665-9533
Securities Registered Pursuant to Section 12(b) of the Act:

Title of Each Class
Common Stock, no par value

Name of Each Exchange on Which Registered
The NASDAQ Global Select Exchange

Securities Registered Pursuant to Section 12(g) of the Act: None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☐ No ☒

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act. Yes ☐ No ☒

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T ( \( §232.405 \)  of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).

Yes ☐ No ☐

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (229.405 of this chapter) is not contained herein, and will not be contained, to the best of Registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. ☒

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer,” “non-accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer ☐

Accelerated filer ☒

Non-accelerated filer ☐

Smaller reporting company ☐

(Do not check if a smaller reporting

company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒

As of November 26, 2010, the latest practicable date, 18,511,537 shares of the Registrant's common stock were issued and outstanding. The aggregate market value of shares held by non-affiliates of the Registrant on such date was $634,133,219 based on the last sale price on March 26, 2010 of $44.32 per share. March 26, 2010 was the last business day of the registrant's most recently completed second fiscal quarter.

## DOCUMENTS INCORPORATED BY REFERENCE

Portions of the registrant’s definitive proxy statement for its Annual Meeting of Shareholders scheduled for February 9, 2011 are incorporated by reference into Part III of this report.



## J & J SNACK FOODS CORP.
2010 FORM 10-K ANNUAL REPORT

## TABLE OF CONTENTS

Page

PART I

Item 1 Business ..... 1
Item 1A Risk Factors ..... 6
Item 1B Unresolved Staff Comments ..... 8
Item 2 Properties ..... 8
Item 3 Legal Proceedings ..... 10
Item 4 Submission Of Matters To A Vote Of Security Holders ..... 10

PART II

Item 5 Market For Registrant's Common Equity, Related Stockholder Matters And Issuer Purchases Of Equity Securities ..... 11
Item 6 Selected Financial Data ..... 12
Item 7 Management's Discussion And Analysis Of Financial Condition And Results Of Operations ..... 13
Item 7A Quantitative And Qualitative Disclosures About Market Risk ..... 23
Item 8 Financial Statements And Supplementary Data ..... 23
Item 9 Changes In And Disagreements With Accountants On Accounting And Financial Disclosure ..... 24
Item 9A Controls and Procedures ..... 24
Item 9B Other Information ..... 25

PART III

Item 10 Directors, Executive Officers and Corporate Governance ..... 25
Item 11 Executive Compensation ..... 25
Item 12 Security Ownership Of Certain Beneficial Owners And Management And Related Stockholder Matters ..... 26
Item 13 Certain Relationships And Related Transactions, and Director Independence ..... 26
Item 14 Principal Accountant Fees and Services ..... 26

PART IV

Item 15 Exhibits, Financial Statement Schedules ..... 26

In addition to historical information, this document and analysis contains forward-looking statements. The forward-looking statements contained herein are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected in the forward-looking statements. Important factors that might cause such a difference include, but are not limited to, those discussed in the “Management’s Discussion and Analysis of Financial Condition and Results of Operations.” Readers are cautioned not to place undue reliance on these forward-looking statements, which reflect management’s analysis only as of the date hereof. We undertake no obligation to publicly revise or update these forward-looking statements to reflect events or circumstances that arise after the date hereof.



## Item 1. Business

## General

J & J Snack Foods Corp. (the “Company” or “J & J”) manufactures nutritional snack foods and distributes frozen beverages which it markets nationally to the food service and retail supermarket industries. The Company’s principal snack food products are soft pretzels marketed primarily under the brand name SUPERPRETZEL and frozen juice treats and desserts marketed primarily under the LUIGI’S, FRUIT-A-FREEZE, WHOLE FRUIT, ICEE, BARQ’S* and MINUTE MAID** brand names. J & J believes it is the largest manufacturer of soft pretzels in the United States, Mexico and Canada. Other snack food products include churros (an Hispanic pastry), funnel cake and bakery products. The Company’s principal frozen beverage products are the ICEE brand frozen carbonated beverage and the SLUSH PUPPIE brand frozen uncarbonated beverage.

The Company’s Food Service and Frozen Beverages sales are made primarily to food service customers including snack bar and food stand locations in leading chain, department, discount, warehouse club and convenience stores; malls and shopping centers; fast food outlets; stadiums and sports arenas; leisure and theme parks; movie theatres; independent retailers; and schools, colleges and other institutions. The Company’s retail supermarket customers are primarily supermarket chains. The Company’s restaurant group sells direct to the public through its specialty snack food retail outlets, BAVARIAN PRETZEL BAKERY. At September 25, 2010, two outlets remained open.

The Company was incorporated in 1971 under the laws of the State of New Jersey.

The Company has made acquisitions in 2010 and in prior years as described in “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and our consolidated financial statements and related notes thereto.

The Company operates in four business segments: Food Service, Retail Supermarkets, The Restaurant Group and Frozen Beverages. These segments are described below.

The Chief Operating Decision Maker for Food Service, Retail Supermarkets and The Restaurant Group and the Chief Operating Decision Maker for Frozen Beverages monthly review detailed operating income statements and sales reports in order to assess performance and allocate resources to each individual segment. Sales is considered to be the one and only key variable monitored by the Chief Operating Decision Makers and management when determining each segment’s and the company’s financial condition and operating performance. In addition, the Chief Operating Decision Makers review and evaluate depreciation, capital spending and assets of each segment on a quarterly basis to monitor cash flow and asset needs of each segment (see Item 7 — Management’s Discussion and Analysis of Financial Condition and Results of Operations and Item 8 — Financial Statements and Supplementary Data for financial information about segments).

## Food Service

The primary products sold by the food service segment are soft pretzels, frozen juice treats and desserts, churros and baked goods. Our customers in the food service segment include snack bars and food stands in chain, department and discount stores; malls and shopping centers; fast food outlets; stadiums and sports arenas; leisure and theme parks; convenience stores; movie theatres; warehouse club stores; schools, colleges and other institutions. Within the food service industry, our products are purchased by the consumer primarily for consumption at the point-of-sale.



## Retail Supermarkets

The primary products sold to the retail supermarket channel are soft pretzel products — including SUPERPRETZEL, frozen juice treats and desserts including LUIGI'S Real Italian Ice, MINUTE MAID Juice Bars and Soft Frozen Lemonade, WHOLE FRUIT frozen fruit bars and sorbet, ICEE Squeeze-Up Tubes, TIO PEPE'S Churros and CALIFORNIA CHURROS. Within the retail supermarket channel, our frozen and prepackaged products are purchased by the consumer for consumption at home.

## The Restaurant Group

We sell direct to the public through our Restaurant Group, which operates BAVARIAN PRETZEL BAKERY. At September 25, 2010, we had two retail stores.

## Frozen Beverages

We sell frozen beverages to the food service industry primarily under the names ICEE, SLUSH PUPPIE, PARROT ICE and ARCTIC BLAST in the United States, Mexico and Canada. We also provide repair and maintenance service to customers for customers' owned equipment.

## Products

## Soft Pretzels

The Company’s soft pretzels are sold under many brand names; some of which are: SUPERPRETZEL, PRETZEL FILLERS, PRETZELFILS, GOURMET TWISTS, MR. TWISTER, SOFT PRETZEL BITES, SOFTSTIX, SOFT PRETZEL BUNS, HOT KNOTS, DUTCH TWIST, TEXAS TWIST, SANDWICH TWIST, CINNAPREZEL \( ^{*} \)  and SERIOUSLY TWISTED!; and, to a lesser extent, under private labels. Soft pretzels are sold in the Food Service, Retail Supermarket and The Restaurant Group segments. Soft pretzel sales amounted to 19% of the Company’s revenue in fiscal year 2010, 20% in 2009, and 20% in 2008.

The Company’s soft pretzels qualify under USDA regulations as the nutritional equivalent of bread for purposes of the USDA school lunch program, thereby enabling a participating school to obtain partial reimbursement of the cost of the Company’s soft pretzels from the USDA.

The Company’s soft pretzels are manufactured according to a proprietary formula. Soft pretzels, ranging in size from one to ten ounces in weight, are shaped and formed by the Company’s twister machines. These soft pretzel tying machines are automated, high-speed machines for twisting dough into the traditional pretzel shape. Additionally, we make soft pretzels which are extruded or shaped by hand. Soft pretzels, after processing, are primarily quick-frozen in either raw or baked form and packaged for delivery.

The Company’s principal marketing program in the Food Service segment includes supplying ovens, mobile merchandisers, display cases, warmers and similar merchandising equipment to the retailer to prepare and promote the sale of soft pretzels. Some of this equipment is proprietary, including combination warmer and display cases that reconstitute frozen soft pretzels while displaying them, thus eliminating the need for an oven. The Company retains ownership of the equipment placed in customer locations, and as a result, customers are not required to make an investment in equipment.

## Frozen Juice Treats and Desserts

The Company’s frozen juice treats and desserts are marketed primarily under the LUIGI’S, FRUIT-A-FREEZE, WHOLE FRUIT, ICEE, BARQ’S and MINUTE MAID brand names. Frozen juice treats and desserts are sold in the Food Service and Retail Supermarkets segments. Frozen juice treats and dessert sales were 14% of the Company’s revenue in 2010, 13% in fiscal year 2009 and 13% in 2008.

The Company’s school food service MINUTE MAID and WHOLE FRUIT frozen juice fruit bars are manufactured from an apple or pear juice base to which water, sweeteners, coloring (in some cases) and flavorings



are added. The juice bars contain two to three ounces of apple or pear juice and the minimum daily requirement of vitamin C, and qualify as reimbursable items under the USDA school lunch program. The juice bars are produced in various flavors and are packaged in a sealed push-up paper container referred to as the Milliken M-pak, which the Company believes has certain sanitary and safety advantages.

The balance of the Company’s frozen juice treats and desserts products are manufactured from water, sweeteners and fruit juice concentrates in various flavors and packaging including cups, tubes, sticks, M-paks, pints and tubs. Several of the products contain ice cream and FRUIT-A-FREEZE and WHOLE FRUIT contain pieces of fruit.

## Churros

The Company’s churros are sold primarily under the LA CHURROS, TIO PEPE’S and CALIFORNIA CHURROS brand names. Churros are sold to the Food Service and Retail Supermarkets segments. Churro sales were 5% of the Company’s sales in fiscal year 2010, 5% in 2009 and 4% in 2008. Churros are Hispanic pastries in stick form which the Company produces in several sizes according to a proprietary formula. The churros are deep fried, frozen and packaged. At food service point-of-sale they are reheated and topped with a cinnamon sugar mixture. The Company also sells fruit and crème-filled churros. The Company supplies churro merchandising equipment similar to that used for its soft pretzels.

## Bakery Products

The Company’s bakery products are marketed under the MRS. GOODCOOKIE, CAMDEN CREEK BAKERY, READI-BAKE, COUNTRY HOME, MARY B’S, DADDY RAY’S and PRETZEL COOKIE brand names, and under private labels. Bakery products include primarily biscuits, fig and fruit bars, cookies, muffins and donuts. Bakery products are sold to the Food Service segment. Bakery products sales amounted to 34% of the Company’s sales in fiscal year 2010, 35% in 2009 and 35% in 2008.

## Frozen Beverages

The Company markets frozen beverages primarily under the names ICEE, SLUSH PUPPIE, PARROT ICE and ARCTIC BLAST in the United States, Mexico and Canada. Additional frozen beverages are JAVA FREEZE and CALIFORNIA NATURAL. Frozen beverages are sold in The Restaurant Group and Frozen Beverages segments.

Frozen beverage sales amounted to 18% of revenue in fiscal 2010, 17% in 2009 and 18% in 2008.

Under the Company’s principal marketing program for frozen carbonated beverages, it installs frozen beverage dispensers for its ICEE and ARCTIC BLAST brands at customer locations and thereafter services the machines, arranges to supply customers with ingredients required for production of the frozen beverages, and supports customer retail sales efforts with in-store promotions and point-of-sale materials. In most cases, the Company retains ownership of its dispensers, and as a result, customers are not required to make an investment in equipment or arrange for the ingredients and supplies necessary to produce and market the frozen beverages. The Company also provides repair and maintenance service to customers for customers’ owned equipment and sells equipment in its Frozen Beverages segment, revenue from which amounted to 8% of sales in 2010, 8% of sales in 2009 and 9% of the Company’s sales in fiscal year 2008. The Company sells frozen uncarbonated beverages under the SLUSH PUPPIE and PARROT ICE brands through a distributor network and through its own distribution network.

Each new frozen carbonated customer location requires a frozen beverage dispenser supplied by the Company or by the customer. Company-supplied frozen carbonated dispensers are purchased from outside vendors, built new or rebuilt by the Company.

The Company provides managed service and/or products to approximately 75,000 Company-owned and customer-owned dispensers.

The Company has the rights to market and distribute frozen beverages under the name ICEE to the entire continental United States (except for portions of nine states) as well as internationally.



## Other Products

Other products sold by the Company include soft drinks, funnel cakes sold under the FUNNEL CAKE FACTORY brand name and smaller amounts of various other food products. These products are sold in the Food Service, The Restaurant Group and Frozen Beverages segments.

## Customers

The Company sells its products to two principal channels: food service and retail supermarkets. The primary products sold to the food service channel are soft pretzels, frozen beverages, frozen juice treats and desserts, churros and baked goods. The primary products sold to the retail supermarket channel are soft pretzels and frozen juice treats and desserts. Additionally, the Company sells soft pretzels, frozen beverages and various other food products direct to the public through its Restaurant Group, which operates BAVARIAN PRETZEL BAKERY. At September 25, 2010, we had two retail stores.

We have several large customers that account for a significant portion of our sales. Our top ten customers accounted for 42%, 43% and 42% of our sales during fiscal years 2010, 2009 and 2008, respectively, with our largest customer accounting for 8% of our sales in 2010, 9% in 2009 and 9% in 2008. Three of the ten customers are food distributors who sell our product to many end users. The loss of one or more of our large customers could adversely affect our results of operations. These customers typically do not enter into long-term contracts and make purchase decisions based on a combination of price, product quality, consumer demand and customer service performance. If our sales to one or more of these customers are reduced, this reduction may adversely affect our business. If receivables from one or more of these customers become uncollectible, our operating income would be adversely impacted.

The Food Service and the Frozen Beverages segments sell primarily to food service channels. The Retail Supermarkets segment sells to the retail supermarket channel.

The Company’s customers in the food service segment include snack bars and food stands in chain, department and mass merchandising stores, malls and shopping centers, fast food outlets, stadiums and sports arenas, leisure and theme parks, convenience stores, movie theatres, warehouse club stores, schools, colleges and other institutions, and independent retailers. Machines and machine parts are sold to other food and beverage companies. Within the food service industry, the Company’s products are purchased by the consumer primarily for consumption at the point-of-sale.

The Company sells its products to an estimated 85-90% of supermarkets in the United States. Products sold to retail supermarket customers are primarily soft pretzel products, including SUPERPRETZEL, frozen juice treats and desserts including LUIGI'S Real Italian Ice, MINUTE MAID Juice Bars and Soft Frozen Lemonade, WHOLE FRUIT frozen fruit bars, WHOLE FRUIT Sorbet, MARY B'S biscuits and dumplings, DADDY RAY'S fig and fruit bars, ICEE Squeeze-Up Tubes and TIO PEPE'S Churros. Within the retail supermarket industry, the Company's frozen and prepackaged products are purchased by the consumer for consumption at home.

## Marketing and Distribution

The Company has developed a national marketing program for its products. For Food Service and Frozen Beverages segments’ customers, this marketing program includes providing ovens, mobile merchandisers, display cases, warmers, frozen beverage dispensers and other merchandising equipment for the individual customer’s requirements and point-of-sale materials as well as participating in trade shows and in-store demonstrations. The Company’s ongoing advertising and promotional campaigns for its Retail Supermarket segment’s products include trade shows, newspaper advertisements with coupons, in-store demonstrations and consumer advertising campaigns.

The Company develops and introduces new products on a routine basis. The Company evaluates the success of new product introductions on the basis of sales levels, which are reviewed no less frequently than monthly by the Company’s Chief Operating Decision Makers.

The Company’s products are sold through a network of about 200 food brokers and over 1,000 independent sales distributors and the Company’s own direct sales force. For its snack food products, the Company maintains



warehouse and distribution facilities in Pennsylvania, Bellmawr and Bridgeport, New Jersey; Vernon (Los Angeles) and Colton, California; Scranton, Pittsburgh, Hatfield and Lancaster, Pennsylvania; Carrollton (Dallas), Texas; Atlanta, Georgia; Moscow Mills (St. Louis), Missouri; Pensacola, Florida; and Solon, Ohio. Frozen beverages are distributed from 130 Company managed warehouse and distribution facilities located in 44 states, Mexico and Canada, which allow the Company to directly service its customers in the surrounding areas. The Company's products are shipped in refrigerated and other vehicles from the Company's manufacturing and warehouse facilities on a fleet of Company operated tractor-trailers, trucks and vans, as well as by independent carriers.

## Seasonality

The Company’s sales are seasonal because frozen beverage sales and frozen juice treats and desserts sales are generally higher during the warmer months.

## Trademarks and Patents

The Company has numerous trademarks, the most important of which are SUPERPRETZEL, DUTCH TWIST, TEXAS TWIST, MR. TWISTER, SOFT PRETZEL BITES, SOFTSTIX, PRETZEL FILLERS and PRETZELFILS for its pretzel products; FROSTAR, SHAPE-UPS, MAMA TISH'S, FRUIT-A-FREEZE, WHOLE FRUIT and LUIGI'S for its frozen juice treats and desserts; TIO PEPE'S and CALIFORNIA CHURROS for its churros; ARCTIC BLAST, SLUSH PUPPIE and PARROT ICE for its frozen beverages; FUNNEL CAKE FACTORY for its funnel cake products, and MRS. GOODCOOKIE, READI-BAKE, COUNTRY HOME, CAMDEN CREEK, MARY B'S and DADDY RAY'S for its bakery products.

The Company markets frozen beverages under the trademark ICEE in all of the continental United States, except for portions of nine states, and in Mexico and Canada. Additionally, the Company has the international rights to the trademark ICEE.

The trademarks, when renewed and continuously used, have an indefinite term and are considered important to the Company as a means of identifying its products. The Company considers its trademarks important to the success of its business.

The Company has numerous patents related to the manufacturing and marketing of its product.

## Supplies

The Company’s manufactured products are produced from raw materials which are readily available from numerous sources. With the exception of the Company’s soft pretzel twisting equipment and funnel cake production equipment, which are made for J & J by independent third parties, and certain specialized packaging equipment, the Company’s manufacturing equipment is readily available from various sources. Syrup for frozen beverages is purchased primarily from The Coca-Cola Company, Dr Pepper/Seven Up, Inc., the Pepsi Cola Company, and Jogue, Inc. Cups, straws and lids are readily available from various suppliers. Parts for frozen beverage dispensing machines are purchased from several sources. Frozen beverage dispensers are purchased primarily from IMI Cornelius, Inc. and FBD Partnership.

## Competition

Snack food and bakery products markets are highly competitive. The Company’s principal products compete against similar and different food products manufactured and sold by numerous other companies, some of which are substantially larger and have greater resources than the Company. As the soft pretzel, frozen juice treat and dessert, bakery products and related markets grow, additional competitors and new competing products may enter the markets. Competitive factors in these markets include product quality, customer service, taste, price, identity and brand name awareness, method of distribution and sales promotions.

The Company believes it is the only national distributor of soft pretzels. However, there are numerous regional and local manufacturers of food service and retail supermarket soft pretzels as well as several chains of retail pretzel stores.

In Frozen Beverages the Company competes directly with other frozen beverage companies. These include several companies which have the right to use the ICEE name in portions of nine states. There are many other



regional frozen beverage competitors throughout the country and one large retail chain which uses its own frozen beverage brand.

The Company competes with large soft drink manufacturers for counter and floor space for its frozen beverage dispensing machines at retail locations and with products which are more widely known than the ICEE, SLUSH PUPPIE, PARROT ICE and ARCTIC BLAST frozen beverages.

The Company competes with a number of other companies in the frozen juice treat and dessert and bakery products markets.

## Risks Associated with Foreign Operations

Foreign operations generally involve greater risk than doing business in the United States. Foreign economies differ favorably or unfavorably from the United States' economy in such respects as the level of inflation and debt, which may result in fluctuations in the value of the country's currency and real property. Sales of our foreign operations were $14,301,000, $11,658,000 and $11,078,000 in fiscal years 2010, 2009 and 2008, respectively. At September 25, 2010, the total assets of our foreign operations were approximately $10.4 million or 2% of total assets.

## Employees

The Company has approximately 2,700 full and part time employees as of September 25, 2010. Certain production and distribution employees at the Pennsauken and Bridgeport, New Jersey plants are covered by a collective bargaining agreement which expires in September 2013.

The production employees at our Atlanta, Georgia plant are covered by a collective bargaining agreement which expires in January 2011. The Company considers its employee relations to be good.

## Available Information

The Company’s internet address is www.jjsnack.com. On the investor relations section of its website, the Company provides free access to its annual report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and any amendments to these reports, as soon as reasonably practicable after such material is electronically filed with, or furnished to, the Securities and Exchange Commission (“SEC”). The information on the website listed above is not and should not be considered part of this annual report on Form 10-K and is not incorporated by reference in this document.

## Item 1A. Risk Factors

You should carefully consider the risks described below, together with all of the other information included in this report, in considering our business and prospects. The risks and uncertainties described below are not the only ones facing us. Additional risks and uncertainties not presently known to us or that we currently deem insignificant may also impair our business operations. Following is a discussion of known potentially significant risks which could result in harm to our business, financial condition or results of operations.

## Risks of Shortages or Increased Cost of Raw Materials

We are exposed to the market risks arising from adverse changes in commodity prices, affecting the cost of our raw materials and energy. The raw materials and energy which we use for the production and distribution of our products are largely commodities that are subject to price volatility and fluctuations in availability caused by changes in global supply and demand, weather conditions, agricultural uncertainty or governmental controls. We purchase these materials and energy mainly in the open market. If commodity price changes result in increases in raw materials and energy costs, we may not be able to increase our prices to offset these increased costs without suffering reduced volume, revenue and operating income.



## General Risks of the Food Industry

Food processors are subject to the risks of adverse changes in general economic conditions; evolving consumer preferences and nutritional and health-related concerns; changes in food distribution channels; federal, state and local food processing controls or other mandates; consumer product liability claims; and risks of product tampering. The increased buying power of large supermarket chains, other retail outlets and wholesale food vendors could result in greater resistance to price increases and could alter the pattern of customer inventory levels and access to shelf space.

## Environmental Risks

The disposal of solid and liquid waste material resulting from the preparation and processing of foods are subject to various federal, state and local laws and regulations relating to the protection of the environment. Such laws and regulations have an important effect on the food processing industry as a whole, requiring substantially all firms in the industry to incur material expenditures for modification of existing processing facilities and for construction of upgraded or new waste treatment facilities.

We cannot predict what environmental legislation or regulations will be enacted in the future, how existing or future laws or regulations will be administered or interpreted or what environmental conditions may be found to exist. Enactment of more stringent laws or regulations or more strict interpretation of existing laws and regulations may require additional expenditures by us, some of which could be material.

## Risks Resulting from Several Large Customers

We have several large customers that account for a significant portion of our sales. Our top ten customers accounted for 42%, 43% and 42% of our sales during fiscal years 2010, 2009 and 2008, respectively, with our largest customer accounting for 8% of our sales in 2010, 9% in 2009 and 9% in 2008. Three of the ten customers are food distributors who sell our product to many end users. The loss of one or more of our large customers could adversely affect our results of operations. These customers typically do not enter into long-term contracts and make purchase decisions based on a combination of price, product quality, consumer demand and customer service performance. If our sales to one or more of these customers are reduced, this reduction may adversely affect our business. If receivables from one or more of these customers become uncollectible, our operating income would be adversely impacted.

## Competition

Our businesses operate in highly competitive markets. We compete against national and regional manufacturers and distributors on the basis of price, quality, product variety and effective distribution. Many of our major competitors in the market are larger and have greater financial and marketing resources than we do. Increased competition and anticipated actions by our competitors could lead to downward pressure on prices and/or a decline in our market share, either of which could adversely affect our results. See “Competition” in Item 1 for more information about our competitors.

## Risks Relating to Manufacturing

Our ability to purchase, manufacture and distribute products is critical to our success. Damage or disruption to our manufacturing or distribution capabilities due to weather, natural disaster, fire or explosion, terrorism, pandemic, political upheaval, strikes or other reasons could impair our ability to manufacture or distribute our products.

## Our Certificate of Incorporation may inhibit a change in control that you may favor

Our Certificate of Incorporation contains provisions that may delay, deter or inhibit a future acquisition of J & J Snack Foods Corp. not approved by our Board of Directors. This could occur even if our shareholders are offered an attractive value for their shares or if a substantial number or even a majority of our shareholders believe the takeover is in their best interest. These provisions are intended to encourage any person interested in acquiring us



to negotiate with and obtain the approval of our Board of Directors in connection with the transaction. Provisions that could delay, deter or inhibit a future acquisition include the following:

— a classified Board of Directors;

— the requirement that our shareholders may only remove Directors for cause;

— limitations on share holdings and voting of certain persons;

— special Director voting rights; and

— the ability of the Board of Directors to consider the interests of various constituencies, including our employees, customers, suppliers, creditors and the local communities in which we operate.

## Risks Relating to the Control by Gerald B. Shreiber

Gerald B. Shreiber is the founder of the Company and the current beneficial owner of 22% of its outstanding stock. Our Certificate of Incorporation provides that he has three votes on the Board of Directors (subject to certain adjustments). Therefore, he and one other director have voting control of the Board. The performance of this Company is greatly impacted by his leadership and decisions. His voting control reduces the restrictions on his actions. His retirement, disability or death may have a significant impact on our future operations.

## Risk Related to Product Changes

There are risks in the marketplace related to trade and consumer acceptance of product improvements, packing initiatives and new product introductions.

## Risks Related to Change in the Business

Our ability to successfully manage changes to our business processes, including selling, distribution, product capacity, information management systems and the integration of acquisitions, will directly affect our results of operations.

## Risks Associated with Foreign Operations

Foreign operations generally involve greater risk than doing business in the United States. Foreign economies differ favorably or unfavorably from the United States' economy in such respects as the level of inflation and debt, which may result in fluctuations in the value of the country's currency and real property. Further, there may be less government regulation in various countries, and difficulty in enforcing legal rights outside the United States. Additionally, in some foreign countries, there is the possibility of expropriation or confiscatory taxation limitations on the removal of property or other assets, political or social instability or diplomatic developments which could affect the operations and assets of U.S. companies doing business in that country. Sales of our foreign operations were $14,301,000, $11,658,000, and $11,078,000 in fiscal years 2010, 2009 and 2008, respectively. At September 25, 2010, the total assets of our foreign operations were approximately $10.4 million or 2% of total assets.

## Seasonality and Quarterly Fluctuations

Our sales are affected by the seasonal demand for our products. Demand is greater during the summer months primarily as a result of the warm weather demand for our ICEE and frozen juice treats and desserts products. Because of seasonal fluctuations, there can be no assurance that the results of any particular quarter will be indicative of results for the full year or for future years.

## Item 1B. Unresolved Staff Comments

We have no unresolved SEC staff comments to report.

## Item 2. Properties

The Company’s primary east coast manufacturing facility is located in Pennsauken, New Jersey in a 70,000 square foot building on a two-acre lot. Soft pretzels are manufactured at this Company-owned facility which also serves as the Company’s corporate headquarters. This facility operates at approximately 65% of capacity. The



Company owns a 128,000 square foot building adjacent to its manufacturing facility in Pennsylvania, New Jersey. The Company has constructed a large freezer within this facility for warehousing and distribution purposes. The warehouse has a utilization rate of 80–90% depending on product demand. The Company also leases, through January 2022, 52,000 square feet of office and warehouse space located next to the Pennsylvania, New Jersey plant.

The Company owns a 150,000 square foot building on eight acres in Bellmawr, New Jersey. The facility is used by the Company to manufacture some of its products including funnel cake, pretzels, churros and cookies. The facility operates at about 85% of capacity.

The Company’s primary west coast manufacturing facility is located in Vernon (Los Angeles), California. It consists of a 137,000 square foot facility in which soft pretzels, churros and various lines of baked goods are produced and warehoused. Included in the 137,000 square foot facility is a 30,000 square foot freezer used for warehousing and distribution purposes which was constructed in 1996. The facility is leased through November 2030. The Company leases an additional 80,000 square feet of office and warehouse space, adjacent to its manufacturing facility, through November 2030. The manufacturing facility operates at approximately 45% of capacity.

The Company leases through June 2015 a 45,000 square foot churros manufacturing facility located in Colton, California which operates at approximately 70% of capacity.

The Company leases through November 2017 a 25,000 square foot frozen juice treat and dessert manufacturing facility located in Norwalk (Los Angeles), California which operates at approximately 40% of capacity.

The Company leases an 85,000 square foot bakery manufacturing facility located in Atlanta, Georgia. The lease runs through December 2020. The facility operates at about 50% of capacity.

The Company owns a 46,000 square foot frozen juice treat and dessert manufacturing facility and a 42,000 square foot dry storage warehouse located on six acres in Scranton, Pennsylvania. The manufacturing facility, which was expanded from 26,000 square feet in 1998, operates at approximately 65% of capacity.

The Company leases a 29,600 square foot soft pretzel manufacturing facility located in Hatfield, Pennsylvania. The lease runs through June 2017. The facility operates at approximately 65% of capacity.

The Company leases a 19,200 square foot soft pretzel manufacturing facility located in Carrollton, Texas. The lease runs through April 2016. The facility operates at approximately 60% of capacity. The Company leases an additional property containing a 6,500 square foot storage freezer across the street from the manufacturing facility, which lease expires May 2016.

The Company leases an 18,000 square foot soft pretzel manufacturing facility located in Chambersburg, Pennsylvania. The lease runs through September 2010 with options to extend the term. The facility operates at approximately 45% of capacity.

The Company’s fresh bakery products manufacturing facility and offices are located in Bridgeport, New Jersey in three buildings totaling 133,000 square feet. The buildings are leased through December 2015. The manufacturing facility operates at approximately 45% of capacity.

The Company owns a 65,000 square foot fig and fruit bar manufacturing facility located on  $ 9\frac{1}{2} \)  acres in Moscow Mills (St. Louis), Missouri. The facility operates at about 80% of capacity.

The Company leases a building in Pensacola, Florida for the manufacturing, packing and warehousing of dumplings. The building is approximately 14,000 square feet and the lease runs through December 2013. The manufacturing facility operates at approximately 75% of capacity.

The Company’s Bavarian Pretzel Bakery headquarters and warehouse and distribution facilities are owned and located in an 11,000 square foot building in Lancaster, Pennsylvania.

The Company also leases approximately 136 warehouse and distribution facilities in 44 states, Mexico and Canada.



## Item 3. Legal Proceedings

The Company has no material pending legal proceedings, other than ordinary routine litigation incidental to the business, to which the Company or any of its subsidiaries is a party or of which any of their property is subject.

## Item 4. Submission Of Matters To A Vote Of Security Holders

There were no matters submitted to a vote of the security holders during the quarter ended September 25, 2010.



## PART II

## Item 5. Market For Registrant’s Common Equity, Related Stockholder Matters And Issuer Purchases Of Equity Securities

The Company’s common stock is traded on the NASDAQ Global Select Market under the symbol “JJSF.” The following table sets forth the high and low sale price quotations as reported by NASDAQ and dividend information for the common stock for each quarter of the years ended September 26, 2009 and September 25, 2010.

Common Stock Market Price

<table><tr><td></td><td>High</td><td>Low</td><td>Dividend Declared</td></tr><tr><td>Fiscal 2009</td><td></td><td></td><td></td></tr><tr><td>First quarter</td><td>$34.50</td><td>$24.07</td><td>$.0975</td></tr><tr><td>Second quarter</td><td>36.57</td><td>30.12</td><td>.0975</td></tr><tr><td>Third quarter</td><td>40.14</td><td>32.10</td><td>.0975</td></tr><tr><td>Fourth quarter</td><td>44.75</td><td>35.17</td><td>.0975</td></tr><tr><td>Fiscal 2010</td><td></td><td></td><td></td></tr><tr><td>First quarter</td><td>$44.00</td><td>$35.19</td><td>$.1075</td></tr><tr><td>Second quarter</td><td>44.90</td><td>36.80</td><td>.1075</td></tr><tr><td>Third quarter</td><td>48.51</td><td>42.56</td><td>.1075</td></tr><tr><td>Fourth quarter</td><td>45.22</td><td>37.00</td><td>.1075</td></tr></table>

As of November 26, 2010, there were about 7,700 beneficial shareholders.

In our fiscal year ended September 25, 2010, we purchased and retired 203,507 shares of our common stock at a cost of $7,768,000 under a million share buyback authorization approved by the Company’s Board of Directors in February 2008. 49,804 shares were purchased in the fourth quarter of 2010 at a cost of $1,874,000. There remains 210,772 shares that can be purchased under the existing authorization.

In our fiscal year ended September 26, 2009, we purchased and retired 450,597 shares of our common stock at a cost of $12,510,000. Of the shares purchased and retired in 2009, 400,000 shares were purchased at the purchase price of $27.90 per share from Gerald B. Shreiber, Chairman of the Board, Chief Executive Officer and Director of the Company.

In our 2008 fiscal year ended September 27, 2008, we purchased and retired 135,124 shares of our common stock at a cost of $3,539,000.

For information on the Company’s Equity Compensation Plans, please see Item 12 herein.



COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
Among J & J Snack Foods Corp., the NASDAQ Composite Index
and the S&P Packaged Foods & Meats Index



—□— J & J Snack Foods Corp. — △ — NASDAQ Composite · · O - - S&P Packaged Foods & Meats

*$100 invested on 9/30/05 in stock or index, including reinvestment of dividends. Fiscal year ending September 30.

Copyright \( ^{©} $  2010 S&P, a division of The McGraw-Hill Companies Inc. All rights reserved.

## Item 6. Selected Financial Data

The selected financial data for the last five years was derived from our audited consolidated financial statements. The following selected financial data should be read in conjunction with “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and our consolidated financial statements and related notes thereto, especially as the information pertains to fiscal 2008, 2009 and 2010.

<table><tr><td rowspan="2"></td><td colspan="5">Fiscal year ended in September (In thousands except per share data)</td></tr><tr><td>2010</td><td>2009</td><td>2008</td><td>2007</td><td>2006</td></tr><tr><td>Net Sales</td><td>$696,703</td><td>$653,047</td><td>$629,359</td><td>$568,901</td><td>$514,831</td></tr><tr><td>Net Earnings</td><td>$ 48,409</td><td>$ 41,312</td><td>$ 27,908</td><td>$ 32,112</td><td>$ 29,450</td></tr><tr><td>Total Assets</td><td>$483,994</td><td>$439,827</td><td>$408,408</td><td>$380,288</td><td>$340,808</td></tr><tr><td>Long-Term Debt</td><td>$ —</td><td>$ —</td><td>$ —</td><td>$ —</td><td>$ —</td></tr><tr><td>Capital Lease Obligations</td><td>$ 863</td><td>$ 381</td><td>$ 474</td><td>$ 565</td><td>$ —</td></tr><tr><td>Stockholders’ Equity</td><td>$380,575</td><td>$342,844</td><td>$316,778</td><td>$295,582</td><td>$263,656</td></tr><tr><td>Common Share Data</td><td></td><td></td><td></td><td></td><td></td></tr><tr><td>Earnings Per Diluted Share</td><td>$ 2.59</td><td>$ 2.21</td><td>$ 1.47</td><td>$ 1.69</td><td>$ 1.57</td></tr><tr><td>Earnings Per Basic Share</td><td>$ 2.61</td><td>$ 2.23</td><td>$ 1.49</td><td>$ 1.72</td><td>$ 1.60</td></tr><tr><td>Book Value Per Share</td><td>$ 20.58</td><td>$ 18.51</td><td>$ 16.90</td><td>$ 15.80</td><td>$ 14.28</td></tr><tr><td>Common Shares Outstanding At Year End</td><td>18,491</td><td>18,526</td><td>18,748</td><td>18,702</td><td>18,468</td></tr><tr><td>Cash Dividends Declared Per Common Share</td><td>$ 43</td><td>$ .39</td><td>$ .37</td><td>$ .34</td><td>$ .30</td></tr></table>



## Item 7. Management’s Discussion And Analysis Of Financial Condition And Results Of Operations

In addition to historical information, this document and analysis contains forward-looking statements. The forward-looking statements contained herein are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected in the forward-looking statements. Important factors that might cause such a difference include, but are not limited to, those discussed in the “Management’s Discussion and Analysis of Financial Condition and Results of Operations.” Readers are cautioned not to place undue reliance on these forward-looking statements, which reflect management’s analysis only as of the date hereof. We undertake no obligation to publicly revise or update these forward-looking statements to reflect events or circumstances that arise after the date hereof.

## Critical Accounting Policies, Judgments and Estimates

We prepare our financial statements in conformity with accounting principles generally accepted in the United States of America. The preparation of such financial statements requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of those financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

The Company discloses its significant accounting policies in the accompanying notes to its audited consolidated financial statements.

Judgments and estimates of uncertainties are required in applying the Company’s accounting policies in certain areas. Following are some of the areas requiring significant judgments and estimates: revenue recognition, accounts receivable, cash flow and valuation assumptions in performing asset impairment tests of long-lived assets, estimates of the useful lives of intangible assets and insurance reserves.

There are numerous critical assumptions that may influence accounting estimates in these and other areas. We base our critical assumptions on historical experience, third-party data and various other estimates we believe to be reasonable. A description of the aforementioned policies follows:

Revenue Recognition — We recognize revenue from our products when the products are shipped to our customers. Repair and maintenance equipment service revenue is recorded when it is performed provided the customer terms are that the customer is to be charged on a time and material basis or on a straight-line basis over the term of the contract when the customer has signed a service contract. Revenue is recognized only where persuasive evidence of an arrangement exists, our price is fixed or estimable and collectability is reasonably assured. We record offsets to revenue for allowances, end-user pricing adjustments, trade spending, coupon redemption costs and returned product. Customers generally do not have the right to return product unless it is damaged or defective. Off-invoice allowances are deducted directly from the amount invoiced to our customer when our products are shipped to the customer. Offsets to revenue for allowances, end-user pricing adjustments and trade spending are recorded primarily as a reduction of accounts receivable based on our estimates of liability which are based on customer programs and historical experience. These offsets to revenue are based primarily on the quantity of product purchased over specific time periods. For our Retail Supermarket and Frozen Beverages segments, we accrue for the liability based on products sold multiplied by per product offsets. Offsets to revenue for our Food Service segment are calculated in a similar manner for offsets owed to our direct customers; however, because shipments to end-users are unknown to us until reported by our direct customers or by the end-users, there is a greater degree of uncertainty as to the accuracy of the amounts accrued for end-user offsets. Additional uncertainty may occur as customers take deductions when they make payments to us. This creates complexities because our customers do not always provide reasons for the deductions taken. Additionally, customers may take deductions to which they are not entitled and the length of time customers take deductions to which they are entitled can vary from two weeks to well over a year. Because of the aforementioned uncertainties, the process to determine these estimates requires judgment. We feel that due to constant monitoring of the process, including but not limited to comparing actual results to estimates made on a monthly basis, these estimates are reasonable in all material respects. Our recorded liability for allowances, end-user pricing adjustments and trade spending was approximately $13 million and $14 million at September 25, 2010 and September 26, 2009, respectively.

Accounts Receivable — We record accounts receivable at the time revenue is recognized. Bad debt expense is recorded in marketing and administrative expenses. The amount of the allowance for doubtful accounts is based



on our estimate of the accounts receivable amount that is uncollectable. It is comprised of a general reserve based on historical experience and amounts for specific customers' accounts receivable balances that we believe are at risk due to our knowledge of facts regarding the customer(s). We continually monitor our estimate of the allowance for doubtful accounts and adjust it monthly. We usually have approximately 10 customers with accounts receivable balances of between $1 million to $7 million. Failure of these customers, and others with lesser balances, to pay us the amounts owed, could have a material impact on our consolidated financial statements.

Accounts receivable due from any of our customers is subject to risk. Our total bad debt expense was $493,000, $492,000 and $502,000 for the fiscal years 2010, 2009 and 2008, respectively. At September 25, 2010 and September 26, 2009, our accounts receivables were $68,183,000 and $59,734,000, net of an allowance for doubtful accounts of $591,000 and $623,000.

Asset Impairment — We have three reporting units with goodwill totaling $70,070,000 as of September 25, 2010. We utilize historical reporting unit cash flows (defined as reporting unit operating income plus depreciation and amortization) as a proxy for expected future reporting unit cash flows to evaluate the fair value of these reporting units. If the fair value estimated substantially exceeds the carrying value of the reporting unit, including the goodwill, if any, associated with that unit, we do not recognize any impairment loss. We generally do not engage a third party to assist in this analysis as we believe that our in-house expertise is adequate to perform the analysis.

Licenses and rights, customer relationships and non-compete agreements are being amortized by the straight-line method over periods ranging from 3 to 20 years and amortization expense is reflected throughout operating expenses. Long-lived assets, including fixed assets and intangibles, are reviewed for impairment as events or changes in circumstances occur indicating that the carrying amount of the asset may not be recoverable. Cash flow analyses are used to assess impairment. The estimates of future cash flows involve considerable management judgment and are based upon assumptions about expected future operating performance. Assumptions used in these forecasts are consistent with internal planning. The actual cash flows could differ from management's estimates due to changes in business conditions, operating performance, economic conditions, competition and consumer preferences.

Useful Lives of Intangible Assets — Most of our trade names which have carrying value have been assigned an indefinite life and are not amortized because we plan to receive the benefit from them indefinitely. If we decide to curtail or eliminate the use of any of the trade names or if sales that are generated from any particular trade name do not support the carrying value of the trade name, then we would record an impairment or assign an estimated useful life and amortize over the remaining useful life. Rights such as prepaid licenses and non-compete agreements are amortized over contractual periods. The useful lives of customer relationships are based on the discounted cash flows expected to be received from sales to the customers adjusted for an attrition rate. The loss of a major customer or declining sales in general could create an impairment charge.

Insurance Reserves — We have a self-insured medical plan which covers approximately 1,200 of our employees. We record a liability for incurred but not yet reported or paid claims based on our historical experience of claims payments and a calculated lag time period. We maintain a spreadsheet that includes claims payments made each month according to the date the claim was incurred. This enables us to have an historical record of claims incurred but not yet paid at any point in the past. We then compare our accrued liability to the more recent claims incurred but not yet paid amounts and adjust our recorded liability up or down accordingly. Our recorded liability at September 25, 2010 and September 26, 2009 was $1,106,000 and $1,157,000, respectively. Considering that we have stop loss coverage of $175,000 for each individual plan subscriber, the general consistency of claims payments and the short time lag, we believe that there is not a material exposure for this liability. Because of the foregoing, we do not engage a third party actuary to assist in this analysis.

We self-insure, up to loss limits, worker’s compensation and automobile liability claims. Accruals for claims under our self-insurance program are recorded on a claims-incurred basis. Under this program, the estimated liability for claims incurred but unpaid in fiscal years 2010 and 2009 was $2,200,000 and $2,300,000, respectively. Our total recorded liability for all years’ claims incurred but not yet paid was $7,300,000 and $7,100,000 at September 25, 2010 and September 26, 2009, respectively. We estimate the liability based on total incurred claims and paid claims adjusting for loss development factors which account for the development of open claims over time. We estimate the amounts we expect to pay for some insurance years by multiplying incurred losses by a loss



development factor which is based on insurance industry averages and the age of the incurred claims; our estimated liability is then the difference between the amounts we expect to pay and the amounts we have already paid for those years. Loss development factors that we use range from 1.0 to 2.0. However, for some years, the estimated liability is the difference between the amounts we have already paid for that year and the maximum we could pay under the program in effect for that particular year because the calculated amount we expect to pay is higher than the maximum. For other years, where there are few claims open, the estimated liability we record is the amount the insurance company has reserved for those claims. We evaluate our estimated liability on a continuing basis and adjust it accordingly. Due to the multi-year length of these insurance programs, there is exposure to claims coming in lower or higher than anticipated; however, due to constant monitoring and stop loss coverage of $350,000 on individual claims, we believe our exposure is not material. Because of the foregoing, we do not engage a third party actuary to assist in this analysis. In connection with these self-insurance agreements, we customarily enter into letters of credit arrangements with our insurers. At September 25, 2010 and September 26, 2009, we had outstanding letters of credit totaling $8,175,000 and $8,675,000, respectively.

Refer to Note A to the accompanying consolidated financial statements for additional information on our accounting policies.

## RESULTS OF OPERATIONS

## Fiscal 2010 (52 weeks) Compared to Fiscal 2009 (52 weeks)

Net sales increased $43,656,000, or 7%, to $696,703,000 in fiscal 2010 from $653,047,000 in fiscal 2009.

Excluding sales from the acquisition of Parrot Ice in February 2010 and California Churros in June 2010, sales increased 6% for the year.

Approximately $12.7 million, or 29%, of the increased sales were sales of funnel cake fries to one customer, which is carrying the product in virtually all of its domestic locations. Although we are not able to provide an estimate of the sales going forward, we anticipate that these sales will be significantly less in fiscal year 2011.

We have four reportable segments, as disclosed in the accompanying notes to the consolidated financial statements: Food Service, Retail Supermarkets, The Restaurant Group and Frozen Beverages.

The Chief Operating Decision Maker for Food Service, Retail Supermarkets and The Restaurant Group and the Chief Operating Decision Maker for Frozen Beverages monthly review detailed operating income statements and sales reports in order to assess performance and allocate resources to each individual segment. Sales is considered to be the one and only key variable monitored by the Chief Operating Decision Makers and management when determining each segment’s and the company’s financial condition and operating performance. In addition, the Chief Operating Decision Makers review and evaluate depreciation, capital spending and assets of each segment on a quarterly basis to monitor cash flow and asset needs of each segment.

## Food Service

Sales to food service customers increased $19,206,000, or 5%, to $436,959,000 in fiscal 2010. Excluding sales from the acquisition of California Churros, food service sales would have increased 4% for the year. Sales of funnel cake fries to one customer accounted for over 66% of the food service sales increase. Soft pretzel sales to the food service market increased 1% to $100,694,000 for the year. Frozen juice bar and ices sales decreased $2,999,000, or 6%, to $47,273,000 for the year primarily as the result of lower sales to one contract packing customer and to school food service accounts. Churro sales to food service customers increased 8% to $31,732,000 in 2010. Without sales from California Churros, churro sales for the year would have been down about  \( \frac{1}{2} \)  of one percent. Sales of bakery products, excluding biscuit and dumpling sales and fruit and fig bar sales, increased $5,606,000, or 3%, for the year due primarily to increased sales to private label customers. Biscuit and dumpling sales increased 1% to $33,326,000. Sales of fig and fruit bars decreased 4% to $31,715,000 due primarily to lower sales to one customer who discontinued a particular product. Funnel cake and related funnel cake product sales increased by $14,083,000 to $22,804,000 primarily due to sales to one customer. Sales of new products in the first twelve months since their



introduction were approximately $29 million in fiscal year 2010. Net volume increases, including new product sales as defined above and sales resulting from the acquisition of California Churros, accounted for all but approximately $1,500,000 of the sales increases this year. Price increases accounted for the remaining $1,500,000. Operating income in our Food Service segment increased from $45,024,000 in 2009 to $50,255,000 in 2010 primarily as a result of increased volume as discussed above and lower ingredients and packaging costs of about $2 million.

## Retail Supermarkets

Sales of products to retail supermarkets increased $10,961,000 or 17% to $76,119,000 in fiscal year 2010. Soft pretzel sales to retail supermarkets were $30,463,000 compared to $30,506,000 in 2009 on a unit volume decrease of less than 1%. This makes the third consecutive year of flat or modestly up or down unit sales. Sales of frozen juices and ices increased $10,469,000 or 28% to $48,288,000 on a unit volume increase of 24%. Reduced trade spending of $1.5 million for the introduction of new frozen novelty items and a shift in product mix increased sales dollars in relation to the overall unit volume increases. Coupon redemption costs, a reduction of sales, decreased 9% or about $354,000 for the year. Sales of products in the first twelve months since their introduction were approximately $4.2 million in fiscal year 2010. Net volume increases, including new product sales as defined above and net of decreased coupon costs and reduced trade spending for new product introductions, accounted for virtually all of the sales increases in 2010. Operating income in our Retail Supermarkets segment increased from $7,442,000 in 2009 to $11,281,000 in 2010 primarily as a result of volume increases and reduced trade spending for the introduction of new frozen novelty items.

## The Restaurant Group

Sales of our Restaurant Group decreased 33% to $847,000 primarily due to the closing of stores in fiscal years 2009 and 2010 and by lower sales in general. Sales of our two stores open for both years were down about 7% from last year. Operating loss in our Restaurant Group segment decreased from $64,000 in 2009 to $35,000 in 2010.

## Frozen Beverages

Frozen beverage and related product sales increased 8% to $182,778,000 in fiscal 2010. Excluding sales from the acquisition of Parrot Ice, sales would have increased 7% for the year. Beverage sales alone increased 13% to $128,125,000 for the year with increased sales to two new customers and one existing customer, sales from Parrot Ice and a 26% increase in sales in Mexico accounting for over 80% of the increase. Gallon sales were up 10% in our base ICEE business with sales to three customers accounting for almost all of the increase. Service revenue decreased 4% to $40,410,000 for the year with declines spread across our customer base. Sales of beverage machines, which tend to fluctuate from year to year while following no specific trend, increased from $11,729,000 in 2009 to $11,964,000 in 2010. The estimated number of Company owned frozen beverage dispensers was 38,600 and 35,700 at September 25, 2010 and September 26, 2009, respectively. Operating income in our Frozen Beverage segment increased from $14,536,000 in 2009 to $15,661,000 in 2010 as a result of increased volume as discussed above. Higher gasoline costs of approximately $867,000 impacted the year’s operating income.

## Consolidated

Other than as commented upon above by segment, there are no material specific reasons for the reported sales increases or decreases. Sales levels can be impacted by the appeal of our products to our customers and consumers and their changing tastes, competitive and pricing pressures, sales execution, marketing programs, seasonal weather, customer stability and general economic conditions.

Gross profit as a percentage of sales increased to 32.69% in 2010 from 31.98% in 2009. Lower ingredient and packaging costs compared to last year of approximately $2.2 million, the benefit of higher volumes leveraging our fixed manufacturing costs and reduced trade spending for new product introductions in our Retail Supermarket segment were primarily responsible for the increased gross profit percentage. Ingredient and packaging costs can be extremely volatile and may be significantly different from what we are presently expecting and therefore we cannot project the impact of ingredient and packaging costs on our business going forward; however, there has been a very significant increase in the market cost of flour and other commodities over the past six months which we



anticipate will result in higher costs over some portions of our fiscal year 2011. The impact of these higher costs and increased costs in operational areas may result in lower net earnings in 2011 than in 2010.

Total operating expenses increased $8,712,000 to $150,618,000 in fiscal 2010 and as a percentage of sales decreased .11 of a percentage point and remained at 22% of sales. Marketing expenses decreased .29 percentage points to 10% of sales. Distribution expenses decreased .13 percentage points to 7% of sales. Administrative expenses were about 3½% of sales in both years. Other general expense of $2,087,000 this year compared to other general income of $5,000 in 2009. Included in other general expense this year is $1.6 million for an unclaimed property assessment and $577,000 of acquisition costs.

Operating income increased $10,224,000 or 15% to $77,162,000 in fiscal year 2010 as a result of the aforementioned items.

Investment income decreased by $272,000 to $1,114,000 due to the general decline in the level of interest rates.

The effective income tax rate decreased 1.42 percentage points to 38% from 39% last year. About 2/3 of this decrease was from the reduction of $750,000 of unrecognized tax benefits.

Net earnings increased $7,097,000, or 17%, in fiscal 2010 to $48,409,000, or $2.59 per diluted share as a result of the aforementioned items.

There are many factors which can impact our net earnings from year to year and in the long run, among which are the supply and cost of raw materials and labor, insurance costs, factors impacting sales as noted above, the continuing consolidation of our customers, our ability to manage our manufacturing, marketing and distribution activities, our ability to make and integrate acquisitions and changes in tax laws and interest rates.

## RESULTS OF OPERATIONS

## Fiscal 2009 (52 weeks) Compared to Fiscal 2008 (52 weeks)

Net sales increased $23,688,000, or 4%, to $653,047,000 in fiscal 2009 from $629,359,000 in fiscal 2008.

We have four reportable segments, as disclosed in the accompanying notes to the consolidated financial statements: Food Service, Retail Supermarkets, The Restaurant Group and Frozen Beverages.

The Chief Operating Decision Maker for Food Service, Retail Supermarkets and The Restaurant Group and the Chief Operating Decision Maker for Frozen Beverages monthly review detailed operating income statements and sales reports in order to assess performance and allocate resources to each individual segment. Sales is considered to be the one and only key variable monitored by the Chief Operating Decision Makers and management when determining each segment's and the company's financial condition and operating performance. In addition, the Chief Operating Decision Makers review and evaluate depreciation, capital spending and assets of each segment on a quarterly basis to monitor cash flow and asset needs of each segment.

## Food Service

Sales to food service customers increased $17,559,000, or 4%, to $417,753,000 in fiscal 2009. Soft pretzel sales to the food service market decreased $313,000, or about 1/3 of one percent, to $99,471,000 for the year. Unit sales of soft pretzels were down 3% for the year which is a continuation of a multi-year trend of flat or modestly up or down sales. Sales of bakery products excluding biscuit and dumpling sales and fruit and fig bar sales, increased $6,607,000, or 4%, for the year. Biscuit and dumpling sales were up 8% to $32,845,000 due to increased distribution and new product offerings. Sales of fig and fruit bars increased 11% to $29,497,000 due to strong volume growth spread across our customer base. Churro sales were up 16% for the year with $29,404,000 of sales in 2009 with over 80% of the sales increase coming from sales to one customer who previously had not been a purchaser of churros. Frozen juice bar and ices sales decreased $934,000 or 2% to $50,272,000 for the year. Our sales of frozen juice bar and ices to school food service have been impacted and we expect them to continue to be impacted by nutritional concerns. Sales of our funnel cake products were up $2,872,000, or 49%, with sales to one customer who previously had not been a purchaser of funnel cake products accounting for about one-half of the increase.



and sales of funnel cake fries, a product introduced in the fourth quarter of fiscal 2008, accounting for the balance. Sales of new products in the first twelve months since their introduction were approximately $12,600,000 in fiscal year 2009. Price increases accounted for estimated sales of $13,700,000 in fiscal year 2009 and net volume increases, including new product sales as defined above, accounted for approximately $3,900,000 of sales in fiscal 2009. Operating Income in our Food Service segment increased from $24,784,000 in 2008 to $45,024,000 in 2009 primarily as a result of price increases and increased volume as discussed above and lower commodity costs of approximately $10,000,000.

## Retail Supermarkets

Sales of products to retail supermarkets increased $8,046,000 or 14% to $65,158,000 in fiscal 2009. Total soft pretzel sales to retail supermarkets were $30,506,000, an increase of 11% from fiscal 2008, on a unit volume decrease of 2%. Sales of frozen juice bars and ices increased 19% to $37,819,000 in 2009 on a case volume increase of 25%. Increased trade spending of $1.3 million for the introduction of new frozen novelty items and a shift in product mix reduced sales dollars in relation to the unit volume increases. Coupon redemption costs, a reduction of sales, increased 38% or about $1,029,000 for the year as we increased couponing in light of a trend toward increased use of coupons by shoppers. Sales of products in the first twelve months since their introduction were approximately $6,300,000 in fiscal year 2009. Price increases accounted for estimated sales of $2,400,000 in fiscal year 2009 and net volume increases, including new product sales as defined above and net of increased coupon costs, accounted for approximately $5,600,000 of sales in fiscal 2009. Operating Income in our Retail Supermarkets segment increased from $4,665,000 in 2008 to $7,442,000 in 2009 primarily as a result of price and volume increases.

## The Restaurant Group

Sales of our Restaurant Group, which operates BAVARIAN PRETZEL BAKERY and PRETZEL GOURMET retail stores in the Mid-Atlantic region, declined by 23% primarily due to closings or licensing of stores in the past year. At September 26, 2009, we had 4 stores open. Sales of stores open for both years were down 7% for the year. Operating Loss in our Restaurant Group segment decreased from $140,000 in 2008 to $64,000 in 2009 primarily resulting from a decline in store closing costs.

## Frozen Beverages

Frozen beverage and related product sales decreased $1,539,000 or 1% to $168,879,000 in fiscal 2009. Beverage sales alone were down 1% for the year. Gallon sales were down 2% for the year in our base ICEE business which is a continuation of a multi-year trend. Service revenue increased $3,210,000, or 8%, to $42,013,000 for the year as we continue to grow this part of our business to new and existing customers. Sales of beverage machines, which tend to fluctuate from year to year while following no specific trend, decreased $3,065,000 to $11,729,000 for the year. The estimated number of company owned frozen beverage dispensers was 35,700 and 33,400 at September 26, 2009 and September 27, 2008, respectively. Operating Income in our Frozen Beverages segment increased from $14,027,000 in 2008 to $14,536,000 in 2009.

## Consolidated

Other than as commented upon above by segment, there are no material specific reasons for the reported sales increases or decreases. Sales levels can be impacted by the appeal of our products to our customers and consumers and their changing tastes, competitive and pricing pressures, sales execution, marketing programs, seasonal weather, customer stability and general economic conditions.

Gross profit as a percent of sales increased 2.28 percentage points in 2009 from 2008 to 32%.

Lower commodity costs in excess of $11,000,000, higher pricing and increased efficiencies due to volume in some of our product lines partially offset by higher workers' compensation and group health benefit expense were the primary drivers causing the gross profit percentage increase. We presently expect commodity costs to be lower on a year to year comparison basis over the next several quarters; however, commodity costs can be extremely volatile and may be significantly different from what we are presently expecting. As we are self-incurred for most of our workers compensation costs and group health benefit costs, they may go up or down without notice.



Total operating expenses decreased $1,665,000 to $141,906,000 in fiscal 2009 and as a percentage of sales decreased 1.08 percentage points to 22% of sales in 2009. Other general income was $5,000 this year. Other general income of $375,000 last year primarily consisted of gains on the disposition of assets and insurance gains in our Food Service and Frozen Beverages segments offset by store closing costs in our Restaurant Group segment of $102,000. Marketing expenses decreased .45 percentage points and remained at 11% of sales. Controlled spending in our Food Service and Frozen Beverages segments accounted for the overall decline. Distribution expenses decreased .75 of a percentage point and remained at 8% of sales due to lower freight and fuel costs. Administrative expenses were about 3½% of sales in both years.

Operating income increased $23,602,000, or 54%, to $66,938,000 in fiscal 2009 as a result of the aforementioned items.

Investment income decreased by $1,279,000 to $1,386,000 due to the general decline in the level of interest rates.

The effective income tax rate was 39% in both fiscal years.

Net earnings increased $13,404,000, or 48%, in fiscal 2009 to $41,312,000, or $2.21 per diluted share as a result of the aforementioned items.

There are many factors which can impact our net earnings from year to year and in the long run, among which are the supply and cost of raw materials and labor, insurance costs, factors impacting sales as noted above, the continuing consolidation of our customers, our ability to manage our manufacturing, marketing and distribution activities, our ability to make and integrate acquisitions and changes in tax laws and interest rates.

## ACQUISITIONS

On January 31, 2006, we acquired the stock of ICEE of Hawaii. ICEE of Hawaii, headquartered in Waipahu, Hawaii, distributes ICEE frozen beverages and related products throughout the Hawaiian islands.

On May 26, 2006, The ICEE Company, our frozen carbonated beverage distribution company, acquired the SLUSH PUPPIE branded business from Dr. Pepper/Seven Up, Inc., a Cadbury Schweppes Americas Beverages Company for $18.1 million plus approximately $4.3 million in working capital. SLUSH PUPPIE, North America’s leading brand for frozen non-carbonated beverages, is sold through an existing established distributor network to over 20,000 locations in the United States and Canada as well as to certain international markets.

On January 9, 2007, we acquired the assets of Hom/Ade Foods, Inc. Hom/Ade Foods, Inc., based in Pensacola, Florida is a manufacturer and distributor of biscuits and dumplings sold under the MARY B’s and private label store brands predominantly to the retail supermarket trade. Annual sales of the business were approximately $30 million for the year ended December 2006.

On January 31, 2007, we acquired the assets of Radar, Inc. Radar, Inc. is a manufacturer and seller of fig and fruit bars selling its products under the brand DADDY RAY'S. Headquartered and with its manufacturing facility in Moscow Mills, Missouri (outside of St. Louis), Radar, Inc. had annual sales of approximately $23 million dollars selling to the retail grocery segment and mass merchandisers, both branded and private label.

On April 2, 2007, we acquired the WHOLE FRUIT Sorbet and FRUIT-A-FREEZE Frozen Fruit Bar brands, along with related assets including a manufacturing facility located in Norwalk, California, selling primarily to the supermarket industry. Sales for 2007 were $2,429,000.

On June 25, 2007, we acquired the assets of an ICEE distributor in Kansas with annual sales of less than $1 million.

In February 2010, we acquired the assets of Parrot Ice, a manufacturer and distributor of a premium brand frozen beverage sold primarily in convenience stores. Revenues from Parrot Ice were approximately $1.5 million for our 2010 fiscal year.

On June 10, 2010 we acquired the assets of California Churros, Inc., a manufacturer and seller of premium brand churros selling its products under the brand CALIFORNIA CHURROS. Headquartered and with its



manufacturing facility in Colton, CA, California Churros had sales of approximately $2.5 million in our 2010 fiscal year.

These acquisitions were accounted for under the purchase method of accounting, and their operations are included in the accompanying consolidated financial statements from their respective acquisition dates.

## LIQUIDITY AND CAPITAL RESOURCES

Although there are many factors that could impact our operating cash flow, most notably net earnings, we believe that our future operating cash flow, along with our borrowing capacity, our current cash and cash equivalent balances and our investment securities is sufficient to fund future growth and expansion. See Note C to these financial statements for a discussion of our investment securities.

Fluctuations in the value of the Mexican and Canadian currencies and the resulting translation of the net assets of our Mexican and Canadian subsidiaries caused a decrease of $577,000 in accumulated other comprehensive loss in 2010 and an increase of $1,428,000 in 2009 and a decrease of $3,000 in 2008. In 2010, sales of the two subsidiaries were $14,301,000 as compared to $11,658,000 in 2009 and $11,078,000 in 2008.

In our fiscal year ended September 25, 2010, we purchased and retired 203,507 shares of our common stock at a cost of $7,768,000 under a million share buyback authorization approved by the Company’s Board of Directors in February 2008. 49,804 shares were purchased in the fourth quarter of 2010 at a cost of $1,874,000. There remains 210,772 shares that can be purchased under the existing authorization.

In our fiscal year ended September 26, 2009, we purchased and retired 450,597 shares of our common stock at a cost of $12,510,000. Of the shares purchased and retired in 2009, 400,000 shares were purchased at the purchase price of $27.90 per share from Gerald B. Shreiber, Chairman of the Board, Chief Executive Officer and Director of the Company.

In our 2008 fiscal year ended September 27, 2008, we purchased and retired 135,124 shares of our common stock at a cost of $3,539,000.

In December 2006, we entered into an amended and restated loan agreement with our existing banks which provides for up to a $50,000,000 revolving credit facility repayable in December 2011. The agreement contains restrictive covenants and requires commitment fees in accordance with standard banking practice. There were no outstanding balances under the facility at September 25, 2010 and September 26, 2009. The significant financial covenants are:

- Earnings before interest expense and income taxes divided by interest expense shall not be less than 1.5 to 1.

• Tangible net worth must initially be more than $170 million.

- Total funded indebtedness divided by earnings before interest expense, income taxes, depreciation and amortization shall not be greater than 2.25 to 1.

• Total liabilities divided by tangible net worth shall not be more than 2.0 to 1.

We were in compliance with the financial covenants described above at September 25, 2010.

We self-insure, up to loss limits, certain insurable risks such as worker’s compensation and automobile liability claims. Accruals for claims under our self-insurance program are recorded on a claims-incurred basis. Under this program, the estimated liability for claims incurred but unpaid in fiscal years 2010 and 2009 was $2,200,000 and $2,300,000, respectively. In connection with certain self-insurance agreements, we customarily enter into letters of credit arrangements with our insurers. At September 25, 2010 and September 26, 2009, we had outstanding letters of credit totaling $8,175,000 and $8,675,000, respectively.



The following table presents our contractual cash flow commitments on long-term debt, operating leases and purchase commitments for raw materials and packaging. See Notes to the consolidated financial statements for additional information on our long-term debt and operating leases.

<table><tr><td rowspan="2"></td><td colspan="6">Payments Due by Period (in thousands)</td></tr><tr><td>Total</td><td>Less Than 1 Year</td><td>1-3 Years</td><td>4-5 Years</td><td>After 5 Years</td><td></td></tr><tr><td>Long-term debt, including current maturities</td><td>$ —</td><td>$ —</td><td>$ —</td><td>$ —</td><td>$ —</td><td>$ —</td></tr><tr><td>Capitalized lease obligations</td><td>863</td><td>244</td><td>491</td><td>128</td><td>—</td><td></td></tr><tr><td>Purchase commitments</td><td>44,000</td><td>44,000</td><td>—</td><td>—</td><td>—</td><td></td></tr><tr><td>Operating leases</td><td>52,272</td><td>8,913</td><td>12,892</td><td>8,134</td><td>22,333</td><td></td></tr><tr><td>Total</td><td>$97,135</td><td>$53,157</td><td>$13,383</td><td>$8,262</td><td>$22,333</td><td></td></tr></table>

The purchase commitments do not exceed our projected requirements over the related terms and are in the normal course of business.

## Fiscal 2010 Compared to Fiscal 2009

Cash and cash equivalents and marketable securities held to maturity decreased $2,544,000, or 2%, to $116,446,000 from a year ago.

Trade receivables increased $8,449,000, or 14%, to $68,183,000 in 2010 due primarily to increased sales levels in our fourth quarter. Inventories increased $4,626,000 or 10% to $50,630,000 in 2010 due to increased sales levels and an increase in equipment parts needed to support our frozen beverage business.

Prepaid expenses and other increased to $6,067,000 from $1,910,000 last year because of estimated federal income tax payments made prior to the enactment of the law extending bonus depreciation.

Net property, plant and equipment increased $12,919,000 to $110,092,000 because purchases of fixed assets for the improvement and expansion of our manufacturing capabilities and frozen carbonated beverage business exceeded depreciation on existing assets, and because of the addition of $3,508,000 in fixed assets acquired in acquisitions and the purchase of a distribution freezer warehouse building which had previously been leased, for a purchase price of $5,794,000.

Other intangible assets, less accumulated amortization increased $6,159,000 to $55,284,000 due to intangible assets of $10,846,000 acquired in acquisitions net of amortization of $4,687,000.

Goodwill increased $9,756,000 to $70,070,000 from September 26, 2009 to September 25, 2010 as a result of the acquisition of California Churros.

Accounts payable and accrued liabilities increased $2,484,000 due to increased levels of business.

Accrued compensation expense increased 5% to $12,244,000 due to an increase in our employee base, a general increase in the level of pay rates and higher bonuses due to be paid.

Deferred income tax liabilities increased by $3,368,000 to $30,401,000 which related primarily to amortization of goodwill and other intangible assets and depreciation of property, plant and equipment.

Other long-term liabilities at September 25, 2010 include $1,249,000 of gross unrecognized tax benefits which decreased from $1,895,000 a year ago due to reductions for tax positions of prior years.

Common stock decreased $3,324,000 to $38,453,000 in 2010 because increases totalling $4,444,000 from the exercise of incentive and nonqualified stock options, stock issued under our stock purchase plan for employees, stock issued under our deferred stock plan and share-based compensation expense were less than the repurchase of common stock of $7,768,000 by $3,324,000.

Net cash provided by operating activities decreased $12,625,000 to $68,008,000 in 2010 primarily because of increases in accounts receivable, inventories and prepaid expenses and other of $8,629,000, $4,422,000 and



$4,101,000, respectively, compared to decreases in accounts receivable, inventories and prepaid expenses and other in 2009 of $1,144,000, $2,993,000 and $37,000, respectively. The net change in accounts receivable and inventories of $21,326,000 was partially offset by higher net earnings of $7,097,000 and higher depreciation and amortization of fixed assets of $1,835,000.

Net cash used in investing activities decreased $6,370,000 to $41,455,000 in 2010 from $47,825,000 in 2009 primarily because of increased proceeds from marketable securities, net of purchases, which netted $16,866,000 compared to net purchases of marketable securities of $20,976,000 in 2009; which were partially offset by payments for purchases of companies, net of cash acquired in 2010, of $25,185,000 and by increased purchases of property, plant and equipment of $6,341,000 in 2010 compared to 2009.

Net cash used in financing activities of $12,609,000 in 2010 compared to net cash used by financing activities of $15,740,000 in 2009. The decrease was caused by a decrease of $4,742,000 in payments to repurchase common stock.

In 2010, the major variables in determining our net increase in cash and cash equivalents and marketable securities were our net earnings, depreciation and amortization of fixed assets, purchases of property, plant and equipment, purchases of companies, payments of cash dividend and the repurchase of common stock. Other variables which in the past have had a significant impact on our change in cash and cash equivalents are proceeds from borrowings and payments of long-term debt. As discussed in results of operations, our net earnings may be influenced by many factors. Depreciation and amortization of fixed assets is primarily determined by past purchases of property, plant and equipment although it could be impacted by a significant acquisition. Purchases of property, plant and equipment are primarily determined by our ongoing normal manufacturing and marketing requirements but could be increased significantly for manufacturing expansion requirements or large frozen beverage customer needs. From time to time, we have repurchased common stock and we anticipate that we will do so again in the future. We are actively seeking acquisitions that could be a significant use of cash. Although the balance of our long-term debt is $0 at September 25, 2010, we may borrow in the future depending on our needs.

## Fiscal 2009 Compared to Fiscal 2008

Cash and cash equivalents and marketable securities held to maturity net of a decline in auction market preferred stock increased $37,055,000, or 45%, to $118,990,000 from a year ago primarily because net cash provided by operating activities of $80,633,000 was more than cash used for purchases of property, plant and equipment by $53,443,000, which was partially offset by cash used in financing activities of $15,740,000.

Trade receivables decreased $1,442,000, or 2%, to $59,734,000 in 2009 due primarily to better management of receivables. Inventories decreased $3,091,000 or 6% to $46,004,000 in 2009 due to lower unit costs of inventories, improved management and timing.

Net property, plant and equipment increased $4,109,000 to $97,173,000 because purchases of fixed assets for the improvement and expansion of our manufacturing capabilities and frozen carbonated beverage business exceeded depreciation on existing assets.

Other intangible assets, less accumulated amortization decreased $4,508,000 to $49,125,000 due completely to amortization.

Goodwill was unchanged at $60,314,000 from September 27, 2008 to September 26, 2009.

Accounts payable and accrued liabilities decreased $14,000.

Accrued compensation expense increased 14% to $11,656,000 due to an increase in our employee base, a general increase in the level of pay rates and higher bonuses due to be paid.

Deferred income tax liabilities increased by $3,977,000 to $27,033,000 which related primarily to amortization of goodwill and other intangible assets and depreciation of property, plant and equipment.

Other long-term liabilities at September 26, 2009 include $1,895,000 of gross unrecognized tax benefits.



Common stock decreased $6,638,000 to $41,777,000 in 2009 because increases totalling $4,923,000 from the exercise of incentive and nonqualified stock options, stock issued under our stock purchase plan for employees and share-based compensation expense were less than the repurchase of common stock of $12,510,000 by $6,638,000.

Net cash provided by operating activities increased $25,736,000 to $80,633,000 in 2009 primarily because of the increase to net earnings of $13,404,000 and decreases in accounts receivable, inventories and prepaid expenses totalling $4,174,000 compared to increases in those assets totalling $7,686,000 last year.

Net cash used in investing activities increased $28,971,000 to $47,825,000 in 2009 from $18,854,000 in 2008 primarily because of increased purchases of marketable securities, net of proceeds.

Net cash used in financing activities of $15,740,000 in 2009 compared to net cash used by financing activities of $7,600,000 in 2008. The increase was caused primarily by an increase of $8,971,000 in payments to repurchase common stock.

In 2009, the major variables in determining our net increase in cash and cash equivalents and marketable securities were our net earnings, depreciation and amortization of fixed assets, purchases of property, plant and equipment and the repurchase of common stock. Other variables which in the past have had a significant impact on our change in cash and cash equivalents are payments for the purchase of companies, proceeds from borrowings and payments of long-term debt. As discussed in results of operations, our net earnings may be influenced by many factors. Depreciation and amortization of fixed assets is primarily determined by past purchases of property, plant and equipment although it could be impacted by a significant acquisition. Purchases of property, plant and equipment are primarily determined by our ongoing normal manufacturing and marketing requirements but could be increased significantly for manufacturing expansion requirements or large frozen beverage customer needs. From time to time, we have repurchased common stock and we anticipate that we will do so again in the future. We are actively seeking acquisitions that could be a significant use of cash. Although the balance of our long-term debt is $0 at September 26, 2009, we may borrow in the future depending on our needs.

## Item 7A. Quantitative And Qualitative Disclosures About Market Risk

The following is the Company’s quantitative and qualitative analysis of its financial market risk:

## Interest Rate Sensitivity

The Company has in the past entered into interest rate swaps to limit its exposure to interest rate risk and may do so in the future if the Board of Directors feels that such non-trading purpose is in the best interest of the Company and its shareholders. As of September 25, 2010, the Company had no interest rate swap contracts.

## Interest Rate Risk

At September 25, 2010, the Company had no long-term debt obligations.

## Purchasing Risk

The Company’s most significant raw material requirements include flour, shortening, corn syrup, sugar, juice, cheese, chocolate, and a variety of nuts. The Company attempts to minimize the effect of future price fluctuations related to the purchase of raw materials primarily through forward purchasing to cover future manufacturing requirements, generally for periods from 1 to 12 months. Future contracts are not used in combination with forward purchasing of these raw materials. The Company’s procurement practices are intended to reduce the risk of future price increases, but also may potentially limit the ability to benefit from possible price decreases.

## Foreign Exchange Rate Risk

The Company has not entered into any forward exchange contracts to hedge its foreign currency rate risk as of September 25, 2010 because it does not believe its foreign exchange exposure is significant.

## Item 8. Financial Statements And Supplementary Data

The financial statements of the Company are filed under this Item 8, beginning on page F-1 of this report.



## Item 9. Changes In And Disagreements With Accountants On Accounting And Financial Disclosure None.

## Item 9A. Controls And Procedures

## Disclosure Controls and Procedures

We carried out an evaluation under the supervision and with the participation of our management, including our chief executive officer and chief financial officer, of the effectiveness of the design and operation of our disclosure controls and procedures, as such term is defined under Rule 13a-15(e) promulgated under the Securities Exchange Act of 1934 (the "Exchange Act"), as amended for financial reporting, as of September 25, 2010. Based on that evaluation, our chief executive officer and chief financial officer concluded that these controls and procedures are effective to ensure that information required to be disclosed by the Company in reports that it files or submits under the Exchange Act is recorded, processed, summarized, and reported as specified in Securities and Exchange Commission rules and forms. There were no changes in these controls or procedures identified in connection with the evaluation of such controls or procedures that occurred during our last fiscal quarter, or in other factors that have materially affected, or are reasonably likely to materially affect these controls or procedures. There were no changes in the Company's internal controls over financial reporting that occurred during our last fiscal quarter.

Our disclosure controls and procedures are designed to provide reasonable assurance that information required to be disclosed by us in the reports that we file or submit under the Exchange Act is recorded, processed, summarized, and reported, within the time periods specified in the rules and forms of the Securities and Exchange Commission. These disclosure controls and procedures include, among other things, controls and procedures designed to provide reasonable assurance that information required to be disclosed by us in the reports that we file under the Exchange Act is accumulated and communicated to our management, including our chief executive officer and chief financial officer, as appropriate to allow timely decisions regarding required disclosure.

## Management’s Report on Internal Control over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting. Internal control over financial reporting is defined in Rule 13a-15(f) and 15d-15(f) under the Exchange Act as a process designed by, or under the supervision of, the chief executive officer and chief financial officer and effected by the board of directors and management to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles and includes those policies and procedures that:

- Pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and dispositions of our assets;

- Provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of our management and board of directors;

- Provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of our assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Projections of any evaluation of effectiveness to future periods are subject to the risks that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Our management assessed the effectiveness of our internal control over financial reporting as of September 25, 2010. In making this assessment, our management used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) in Internal Control-Integrated Framework.

Based on our assessment, our management believes that, as of September 25, 2010, our internal control over financial reporting is effective. There have been no changes that occurred during our fourth quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.



Our independent registered public accounting firm, Grant Thornton LLP, audited our internal control over financial reporting as of September 25, 2010. Their report, dated December 7, 2010, expressed an unqualified opinion on our internal control over financial reporting. That report appears in Item 15 of Part IV of this Annual Report on Form 10-K and is incorporated by reference to this Item 9A.

## Item 9B. Other Information

There was no information required on Form 8-K during the quarter that was not reported.

## PART III

## Item 10. Directors, Executive Officers and Corporate Governance

Portions of the information concerning directors and executive officers, appearing under the captions “Information Concerning Nominees For Election To Board” and “Information Concerning Continuing Directors And Executive Officers” and information concerning Section 16(a) Compliance appearing under the caption “Compliance with Section 16(a) of the Securities Exchange Act of 1934” in the Company’s Proxy Statement filed with the Securities and Exchange Commission in connection with the Annual Meeting of Shareholders to be held on February 9, 2011 (“2010 Proxy Statement”) is incorporated herein by reference.

Portions of the information concerning the Audit Committee, the requirement for an Audit Committee Financial Expert and the Nominating Committee in the Company’s 2010 Proxy Statement filed with the Securities and Exchange Commission in connection with the Annual Meeting of Shareholders to be held on February 9, 2011, is incorporated herein by reference.

The Company has adopted a Code of Ethics pursuant to Section 406 of the Sarbanes-Oxley Act of 2002, which applies to the Company’s principal executive officer and senior financial officers. The Company has also adopted a Code of Business Conduct and Ethics which applies to all employees. The Company will furnish any person, without charge, a copy of the Code of Ethics upon written request to J & J Snack Foods Corp., 6000 Central Highway, Pennsylvania, New Jersey 08109, Attn: Dennis Moore. A copy of the Code of Ethics can also be found on our website at www.jjsnack.com. Any waiver of any provision of the Code of Ethics granted to the principal executive officer or senior financial officer may only be granted by a majority of the Company’s disinterested directors. If a waiver is granted, information concerning the waiver will be posted on our website www.jjsnack.com for a period of 12 months.

## Item 11. Executive Compensation

Information concerning executive compensation appearing in the Company’s 2010 Proxy Statement under the caption “Management Remuneration” is incorporated herein by reference.

The following is a list of the executive officers of the Company and their principal past occupations or employment. All such persons serve at the pleasure of the Board of Directors and have been elected to serve until the Annual Meeting of Shareholders on February 9, 2011 or until their successors are duly elected.

<table><tr><td>Name</td><td>Age</td><td>Position</td></tr><tr><td>Gerald B. Shreiber</td><td>69</td><td>Chairman of the Board, President, Chief Executive Officer and Director</td></tr><tr><td>Dennis G. Moore</td><td>55</td><td>Senior Vice President, Chief Financial Officer, Secretary, Treasurer and Director</td></tr><tr><td>Robert M. Radano</td><td>61</td><td>Senior Vice President, Sales and Chief Operating Officer</td></tr><tr><td>Dan Fachner</td><td>50</td><td>President of The ICEE Company Subsidiary</td></tr><tr><td>Gerard G. Law</td><td>36</td><td>Senior Vice President, Western Operations</td></tr><tr><td>Robert J. Pape</td><td>53</td><td>Senior Vice President, Sales and Marketing</td></tr></table>



Gerald B. Shreiber is the founder of the Company and has served as its Chairman of the Board, President, and Chief Executive Officer since its inception in 1971. His term as a director expires in 2015.

Dennis G. Moore joined the Company in 1984. He served in various controllership functions prior to becoming the Chief Financial Officer in June 1992. His term as a director expires in 2012.

Robert M. Radano joined the Company in 1972 and in May 1996 was named Chief Operating Officer of the Company. Prior to becoming Chief Operating Officer, he was Senior Vice President, Sales responsible for national food service sales of J & J.

Dan Fachner has been an employee of ICEE-USA Corp., which was acquired by the Company in May 1987, since 1979. He was named Senior Vice President of The ICEE Company in April 1994 and became President in May 1997.

Gerard G. Law joined the Company in 1992. He served in various manufacturing and sales management capacities prior to becoming Senior Vice President, Western Operations in 2009.

Robert J. Pape joined the Company in 1998. He served in various sales and sales management capacities prior to becoming Senior Vice President, Sales and Marketing in 2010.

## Item 12. Security Ownership Of Certain Beneficial Owners And Management And Related Stockholder Matters

Information concerning the security ownership of certain beneficial owners and management appearing in the Company’s 2010 Proxy Statement under the caption “Security Ownership of Certain Beneficial Owners and Management” is incorporated herein by reference.

The following table details information regarding the Company’s existing equity compensation plans as of September 25, 2010.

<table><tr><td>Plan Category</td><td>(a)</td><td>(b)</td><td>(c)</td></tr><tr><td>Equity compensation plans approved by security holders</td><td>Number of securities to be issued upon exercise of outstanding options, warrants and rights</td><td>Weighted-average exercise price of outstanding options, warrants and rights</td><td>Number of securities remaining available for future issuance under equity compensation plans (excluding securities reflected in column (a))</td></tr><tr><td>Equity compensation plans not approved by security holders</td><td>672,000</td><td>28.22</td><td>1,207,000</td></tr><tr><td>Total</td><td>672,000</td><td>28.22</td><td>1,207,000</td></tr></table>

## Item 13. Certain Relationships And Related Transactions, and Director Independence

Information concerning the Certain Relationships and Related Transactions, and Director Independence in the Company’s 2010 Proxy Statement is incorporated herein by reference.

## Item 14. Principal Accounting Fees And Services

Information concerning the Principal Accountant Fees and Services in the Company’s 2010 Proxy Statement is incorporated herein by reference.

## PART IV

## Item 15. Exhibits, Financial Statement Schedules

(a) The following documents are filed as part of this Report:

(1) Financial Statements



The financial statements filed as part of this report are listed on the Index to Consolidated Financial Statements and Financial Statements Schedule on page F-1.

(2) Financial Statement Schedule — Page S-1

Schedule II — Valuation and Qualifying Accounts

All other schedules are omitted either because they are not applicable or because the information required is contained in the financial statements or notes thereto.

## (b) Exhibits

3.1 Amended and Restated Certificate of Incorporation filed February 28, 1990 (Incorporated by reference from the Company’s Form 10-Q dated May 4, 1990).

3.2 Revised Bylaws adopted May 17, 2006 (Incorporated by reference from the Company’s Form 10-K dated December 6, 2006).

4.3 Amended and Restated Loan Agreement dated December 1, 2006 by and among J & J Snack Foods Corp. and Certain of its Subsidiaries and Citizens Bank of Pennsylvania, as Agent (Incorporated by reference from the Company’s Form 10-K dated December 6, 2006).

10.1 Proprietary Exclusive Manufacturing Agreement dated July 17, 1984 between J & J Snack Foods Corp. and Wisco Industries, Inc. (Incorporated by reference from the Company’s Form S-1 dated February 4, 1986, file no. 33-2296).

10.2* J & J Snack Foods Corp. Stock Option Plan (Incorporated by reference from the Company’s Definitive Proxy Statement dated December 19, 2002).

10.3* Adoption Agreement for MFS Retirement Services, Inc. Non-Standardized 401(K) Profit Sharing Plan and Trust, effective September 1, 2004 (Incorporated by reference from the Company’s Form 10-K dated December 6, 2006).

10.4* J & J Snack Foods Corp. Directors’ and Consultants’ Deferred Compensation Plan adopted November 21, 2005 (Incorporated by reference from the Company’s Form 10-K dated December 6, 2006).

10.7 Lease dated August 29, 1995 between J & J Snack Foods Corp. and 5353 Downey Associated Ltd. for the lease of the Vernon, CA facility (Incorporated by reference from the Company’s Form 10-K dated December 21, 1995).

10.8* J & J Snack Foods Corp. Employee Stock Purchase Plan (Incorporated by reference from the Company’s Form S-8 dated May 16, 1996).

10.11 Amendment No. 1 to Lease dated August 29, 1995 between J & J Snack Foods Corp. and 5353 Downey Associated Ltd. for the lease of the Vernon, CA facility (Incorporated by reference from the Company’s Form 10-K dated December 18, 2002).

10.14 Leases and amendments to leases between Liberty Venture I, LP and J & J Snack Foods Corp. for the three buildings located in Bridgeport, New Jersey (Incorporated by reference from the Company’s Form 10-K dated December 8, 2009).

10.15** Amendment No. 2 to Lease dated August 29, 1995 between J & J Snack Foods Corp. and 5353 Downey Associated Ltd. for the lease of the Vernon, CA facility.

10.16** Amendment to Lease dated January 1, 1996 between Country Home Bakers, LLC and Borck Associates Limited Partnership for the lease of the Atlanta, GA facility.

14.1 Code of Ethics Pursuant to Section 406 of the Sarbanes-Oxley Act of 2002 (Incorporated by reference from the Company’s 10-Q dated July 20, 2004).

21.1** Subsidiaries of J & J Snack Foods Corp.



23.1** Consent of Independent Registered Public Accounting Firm.

31.1** Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

31.2** Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

32.1** Certification Pursuant to 18 U.S.C. Section 1350, As Adopted Pursuant To Section 906 Of The Sarbanes-Oxley Act of 2002.

32.2** Certification Pursuant to 18 U.S.C. Section 1350, As Adopted Pursuant To Section 906 Of The Sarbanes-Oxley Act of 2002.



## SIGNATURES

Pursuant to the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused report to be signed on its behalf by the undersigned, thereunto duly authorized.

## J & J SNACK FOODS CORP.

December 7, 2010

By /s/ Gerald B. Shreiber
Gerald B. Shreiber,
Chairman of the Board,
President, Chief Executive
Officer and Director
(Principal Executive Officer)

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the Registrant and in the capacities and on the dates indicated.

December 7, 2010

/s/ Gerald B. Shreiber
Gerald B. Shreiber,
Chairman of the Board,
President, Chief Executive
Officer and Director
(Principal Executive Officer)

December 7, 2010

/s/ Dennis G. Moore
Dennis G. Moore, Senior Vice
President, Chief Financial
Officer and Director
(Principal Financial Officer)
(Principal Accounting Officer)

December 7, 2010

/s/ Sidney R. Brown
Sidney R. Brown, Director

December 7, 2010

/s/ Peter G. Stanley
Peter G. Stanley, Director

December 7, 2010

/s/ Leonard M. Lodish
Leonard M. Lodish, Director



[ This Page Intentionally Left Blank ]



## J & J SNACK FOODS CORP.
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
AND FINANCIAL STATEMENT SCHEDULE

Financial Statements:
Report of Independent Registered Public Accounting Firm ..... F-2
Consolidated Balance Sheets as of September 25, 2010 and September 26, 2009 ..... F-3
Consolidated Statements of Earnings for fiscal years ended September 25, 2010, September 26, 2009 and September 27, 2008 ..... F-4
Consolidated Statement of Changes in Stockholders' Equity for the fiscal years ended September 25, 2010, September 26, 2009 and September 27, 2008 ..... F-5
Consolidated Statements of Cash Flows for fiscal years ended September 25, 2010, September 26, 2009 and September 27, 2008 ..... F-6
Notes to Consolidated Financial Statements ..... F-7
Financial Statement Schedule:
Schedule II — Valuation and Qualifying Accounts ..... S-1



## Report of Independent Registered Public Accounting Firm

Shareholders and Board of Directors

J & J Snack Foods Corp. and Subsidiaries

We have audited the accompanying consolidated balance sheets of J & J Snack Foods Corp. and Subsidiaries as of September 25, 2010 and September 26, 2009, and the related consolidated statements of earnings, changes in stockholders' equity, and cash flows for each of the three fiscal years in the period ended September 25, 2010 (52 weeks, 52 weeks, and 52 weeks, respectively). Our audits of the basic financial statements included the financial statement schedule listed in the index appearing under Item 15. We have also audited J & J Snack Foods Corp. and Subsidiaries' internal control over financial reporting as of September 25, 2010, based on criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). J & J Snack Foods Corp. and Subsidiaries' management is responsible for these financial statements and financial statement schedule, for maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management's Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on these financial statements and financial statement schedule and an opinion on J & J Snack Foods Corp. and Subsidiaries' internal control over financial reporting based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement and whether effective internal control over financial reporting was maintained in all material respects. Our audits of the financial statements included examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation. Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audits also included performing such other procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable basis for our opinions.

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the consolidated financial position of J & J Snack Foods Corp. and Subsidiaries as of September 25, 2010 and September 26, 2009, and the consolidated results of its operations and its consolidated cash flows for each of the three fiscal years in the period ended September 25, 2010 (52 weeks, 52 weeks and 52 weeks) in conformity with accounting principles generally accepted in the United States of America. Also, in our opinion, the related financial statement schedule, when considered in relation to the basic financial statements taken as a whole, presents fairly, in all material respects, the information set forth therein. In our opinion, J & J Snack Foods Corp. and Subsidiaries maintained, in all material respects, effective internal control over financial reporting as of September 25, 2010, based on criteria established in Internal Control-Integrated Framework issued by COSO.

/s/ Grant Thornton LLP

Philadelphia, Pennsylvania

December 7, 2010



## J & J SNACK FOODS CORP. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS

<table><tr><td></td><td>September 25, 2010</td><td>September 26, 2009</td></tr><tr><td></td><td colspan="2">(in thousands, except share amounts)</td></tr><tr><td>Assets</td><td></td><td></td></tr><tr><td>Current Assets</td><td></td><td></td></tr><tr><td>Cash and cash equivalents</td><td>$ 74,665</td><td>$ 60,343</td></tr><tr><td>Marketable securities held to maturity</td><td>15,481</td><td>38,653</td></tr><tr><td>Receivables</td><td></td><td></td></tr><tr><td>Trade, less allowances of $591 and $623, respectively</td><td>68,183</td><td>59,734</td></tr><tr><td>Other</td><td>1,692</td><td>808</td></tr><tr><td>Inventories</td><td>50,630</td><td>46,004</td></tr><tr><td>Prepaid expenses and other</td><td>6,067</td><td>1,910</td></tr><tr><td>Deferred income taxes</td><td>3,813</td><td>3,659</td></tr><tr><td>Total current assets</td><td>220,531</td><td>211,111</td></tr><tr><td>Property, Plant and Equipment, at cost</td><td>414,403</td><td>383,156</td></tr><tr><td>Less accumulated depreciation and amortization</td><td>304,311</td><td>285,983</td></tr><tr><td></td><td>110,092</td><td>97,173</td></tr><tr><td>Other Assets</td><td></td><td></td></tr><tr><td>Goodwill</td><td>70,070</td><td>60,314</td></tr><tr><td>Other intangible assets, net</td><td>55,284</td><td>49,125</td></tr><tr><td>Marketable securities held to maturity</td><td>26,300</td><td>19,994</td></tr><tr><td>Other</td><td>1,717</td><td>2,110</td></tr><tr><td></td><td>153,371</td><td>131,543</td></tr><tr><td></td><td>$483,994</td><td>$439,827</td></tr><tr><td>Liabilities and Stockholders&#x27; Equity</td><td></td><td></td></tr><tr><td>Current Liabilities</td><td></td><td></td></tr><tr><td>Current obligations under capital leases</td><td>$ 244</td><td>$ 96</td></tr><tr><td>Accounts payable</td><td>52,338</td><td>48,204</td></tr><tr><td>Accrued liabilities</td><td>4,269</td><td>5,919</td></tr><tr><td>Accrued compensation expense</td><td>12,244</td><td>11,656</td></tr><tr><td>Dividends payable</td><td>1,986</td><td>1,804</td></tr><tr><td>Total current liabilities</td><td>71,081</td><td>67,679</td></tr><tr><td>Long-term obligations under capital leases</td><td>619</td><td>285</td></tr><tr><td>Deferred income taxes</td><td>30,401</td><td>27,033</td></tr><tr><td>Other long-term liabilities</td><td>1,318</td><td>1,986</td></tr><tr><td>Stockholders&#x27; Equity</td><td></td><td></td></tr><tr><td>Preferred stock, $1 par value; authorized, 10,000,000 shares; none issued</td><td>—</td><td>—</td></tr><tr><td>Common stock, no par value; authorized, 50,000,000 shares; issued and outstanding</td><td>38,453</td><td>41,777</td></tr><tr><td>18,491,000 and 18,526,000 respectively</td><td>(2,854)</td><td>(3,431)</td></tr><tr><td>Accumulated other comprehensive loss</td><td>344,976</td><td>304,498</td></tr><tr><td>Retained earnings</td><td>380,575</td><td>342,844</td></tr><tr><td></td><td>$483,994</td><td>$439,827</td></tr></table>

The accompanying notes are an integral part of these statements.



## J & J SNACK FOODS CORP. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF EARNINGS
(in thousands, except per share information)

<table><tr><td rowspan="2"></td><td colspan="3">Fiscal year ended</td></tr><tr><td>September 25, 2010 (52 weeks)</td><td>September 26, 2009 (52 weeks)</td><td>September 27, 2008 (52 weeks)</td></tr><tr><td>Net Sales</td><td>$696,703</td><td>$653,047</td><td>$629,359</td></tr><tr><td>Cost of goods sold(1)</td><td>468,923</td><td>444,203</td><td>442,452</td></tr><tr><td>Gross profit</td><td>227,780</td><td>208,844</td><td>186,907</td></tr><tr><td>Operating expenses</td><td></td><td></td><td></td></tr><tr><td>Marketing(2)</td><td>72,103</td><td>69,493</td><td>69,792</td></tr><tr><td>Distribution(3)</td><td>52,146</td><td>49,705</td><td>52,609</td></tr><tr><td>Administrative(4)</td><td>24,282</td><td>22,713</td><td>21,545</td></tr><tr><td>Other general expense (income)</td><td>2,087</td><td>(5)</td><td>(375)</td></tr><tr><td></td><td>150,618</td><td>141,906</td><td>143,571</td></tr><tr><td>Operating income</td><td>77,162</td><td>66,938</td><td>43,336</td></tr><tr><td>Other income (expenses)</td><td></td><td></td><td></td></tr><tr><td>Investment income</td><td>1,114</td><td>1,386</td><td>2,665</td></tr><tr><td>Interest expense and other</td><td>(179)</td><td>(115)</td><td>(116)</td></tr><tr><td></td><td>935</td><td>1,271</td><td>2,549</td></tr><tr><td>Earnings before income taxes</td><td>78,097</td><td>68,209</td><td>45,885</td></tr><tr><td>Income taxes</td><td>29,688</td><td>26,897</td><td>17,977</td></tr><tr><td>NET EARNINGS</td><td>$ 48,409</td><td>$ 41,312</td><td>$ 27,908</td></tr><tr><td>Earnings per diluted share</td><td>$ 2.59</td><td>$ 2.21</td><td>$ 1.47</td></tr><tr><td>Weighted average number of diluted shares</td><td>18,703</td><td>18,713</td><td>19,008</td></tr><tr><td>Earnings per basic share</td><td>$ 2.61</td><td>$ 2.23</td><td>$ 1.49</td></tr><tr><td>Weighted average number of basic shares</td><td>18,528</td><td>18,516</td><td>18,770</td></tr></table>

(1) Includes share-based compensation expense of $182 for the year ended September 25, 2010, $211 for the year ended September 26, 2009 and $229 for the year ended September 27, 2008.

(2) Includes share-based compensation expense of $448 for the year ended September 25, 2010, $729 for the year ended September 26, 2009 and $799 for the year ended September 27, 2008.

(3) Includes share-based compensation expense of $21 for the year ended September 25, 2010, $21 for the year ended September 26, 2009 and $23 for the year ended September 27, 2008.

(4) Includes share-based compensation expense of $597 for the year ended September 25, 2010, $755 for the year ended September 26, 2009 and $800 for the year ended September 27, 2008.



## J & J Snack Foods Corp. and Subsidiaries
Consolidated Statement of Changes in Stockholders' Equity
(in thousands)

<table><tr><td rowspan="2"></td><td colspan="2">Common Stock</td><td rowspan="2">Accumulated Other Comprehensive Loss</td><td rowspan="2">Retained Earnings</td><td rowspan="2">Total</td><td rowspan="2">Comprehensive Income</td></tr><tr><td>Shares</td><td>Amount</td></tr><tr><td>Balance at September 30, 2007</td><td>18,702</td><td>$ 47,280</td><td>$(2,006)</td><td>$250,308</td><td>$295,582</td><td></td></tr><tr><td>Cumulative effective of change in accounting for income taxes</td><td>—</td><td>—</td><td>—</td><td>(925)</td><td>(925)</td><td></td></tr><tr><td>Issuance of common stock upon exercise of stock options</td><td>150</td><td>2,029</td><td>—</td><td>—</td><td>2,029</td><td></td></tr><tr><td>Issuance of common stock for employee stock purchase plan</td><td>31</td><td>782</td><td>—</td><td>—</td><td>782</td><td></td></tr><tr><td>Foreign currency translation adjustment</td><td>—</td><td>—</td><td>3</td><td>—</td><td>3</td><td>$ 3</td></tr><tr><td>Issuance of common stock under deferred stock plan</td><td>—</td><td>388</td><td>—</td><td>—</td><td>388</td><td></td></tr><tr><td>Dividends declared</td><td>—</td><td>—</td><td>—</td><td>(6,925)</td><td>(6,925)</td><td></td></tr><tr><td>Share-based compensation</td><td>—</td><td>1,475</td><td>—</td><td>—</td><td>1,475</td><td></td></tr><tr><td>Repurchase of common stock</td><td>(135)</td><td>(3,539)</td><td>—</td><td>—</td><td>(3,539)</td><td></td></tr><tr><td>Net earnings</td><td>—</td><td>—</td><td>—</td><td>27,908</td><td>27,908</td><td>27,908</td></tr><tr><td>Comprehensive income</td><td>—</td><td>—</td><td>—</td><td>—</td><td>—</td><td>$27,911</td></tr><tr><td>Balance at September 27, 2008</td><td>18,748</td><td>$ 48,415</td><td>$(2,003)</td><td>$270,366</td><td>$316,778</td><td></td></tr><tr><td>Issuance of common stock upon exercise of stock options</td><td>198</td><td>3,284</td><td>—</td><td>—</td><td>3,284</td><td></td></tr><tr><td>Issuance of common stock for employee stock purchase plan</td><td>26</td><td>687</td><td>—</td><td>—</td><td>687</td><td></td></tr><tr><td>Foreign currency translation adjustment</td><td>—</td><td>—</td><td>(1,428)</td><td>—</td><td>(1,428)</td><td>$ (1,428)</td></tr><tr><td>Issuance of common stock under deferred stock plan</td><td>5</td><td>368</td><td>—</td><td>—</td><td>368</td><td></td></tr><tr><td>Dividends declared</td><td>—</td><td>—</td><td>—</td><td>(7,180)</td><td>(7,180)</td><td></td></tr><tr><td>Share-based compensation</td><td>—</td><td>1,533</td><td>—</td><td>—</td><td>1,533</td><td></td></tr><tr><td>Repurchase of common stock</td><td>(451)</td><td>(12,510)</td><td>—</td><td>—</td><td>(12,510)</td><td></td></tr><tr><td>Net earnings</td><td>—</td><td>—</td><td>—</td><td>41,312</td><td>41,312</td><td>41,312</td></tr><tr><td>Comprehensive income</td><td>—</td><td>—</td><td>—</td><td>—</td><td>—</td><td>$39,884</td></tr><tr><td>Balance at September 26, 2009</td><td>18,526</td><td>$ 41,777</td><td>$(3,431)</td><td>$304,498</td><td>$342,844</td><td></td></tr><tr><td>Issuance of common stock upon exercise of stock options</td><td>142</td><td>2,325</td><td>—</td><td>—</td><td>2,325</td><td></td></tr><tr><td>Issuance of common stock for employee stock purchase plan</td><td>22</td><td>726</td><td>—</td><td>—</td><td>726</td><td></td></tr><tr><td>Foreign currency translation adjustment</td><td>—</td><td>—</td><td>577</td><td>—</td><td>577</td><td>$ 577</td></tr><tr><td>Issuance of common stock under deferred stock plan</td><td>5</td><td>280</td><td>—</td><td>—</td><td>280</td><td></td></tr><tr><td>Dividends declared</td><td>—</td><td>—</td><td>—</td><td>(7,931)</td><td>(7,931)</td><td></td></tr><tr><td>Share-based compensation</td><td>—</td><td>1,113</td><td>—</td><td>—</td><td>1,113</td><td></td></tr><tr><td>Repurchase of common stock</td><td>(204)</td><td>(7,768)</td><td>—</td><td>—</td><td>(7,768)</td><td></td></tr><tr><td>Net earnings</td><td>—</td><td>—</td><td>—</td><td>48,409</td><td>48,409</td><td>48,409</td></tr><tr><td>Comprehensive income</td><td>—</td><td>—</td><td>—</td><td>—</td><td>—</td><td>$48,986</td></tr><tr><td>Balance at September 25, 2010</td><td>18,491</td><td>$ 38,453</td><td>$(2,854)</td><td>$344,976</td><td>$380,575</td><td></td></tr></table>

The accompanying notes are an integral part of these statements.



## J & J SNACK FOODS CORP. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)

<table><tr><td rowspan="2"></td><td colspan="3">Fiscal year ended</td></tr><tr><td>September 25, 2010 (52 weeks)</td><td>September 26, 2009 (52 weeks)</td><td>September 27, 2008 (52 weeks)</td></tr><tr><td>Operating activities:</td><td></td><td></td><td></td></tr><tr><td>Net earnings</td><td>$ 48,409</td><td>$ 41,312</td><td>$ 27,908</td></tr><tr><td>Adjustments to reconcile net earnings to net cash provided by operating activities:</td><td></td><td></td><td></td></tr><tr><td>Depreciation and amortization of fixed assets</td><td>24,498</td><td>22,663</td><td>22,181</td></tr><tr><td>Amortization of intangibles and deferred costs</td><td>5,354</td><td>5,090</td><td>5,289</td></tr><tr><td>Gains from disposals and impairment of property &amp; equipment</td><td>(14)</td><td>(31)</td><td>(174)</td></tr><tr><td>Share-based compensation</td><td>1,248</td><td>1,716</td><td>1,851</td></tr><tr><td>Deferred income taxes</td><td>3,219</td><td>3,839</td><td>3,446</td></tr><tr><td>Changes in assets and liabilities, net of effects from purchase of companies:</td><td></td><td></td><td></td></tr><tr><td>(Increase) decrease in accounts receivable</td><td>(8,629)</td><td>1,144</td><td>(4,701)</td></tr><tr><td>(Increase) decrease in inventories</td><td>(4,422)</td><td>2,993</td><td>(2,448)</td></tr><tr><td>(Increase) decrease in prepaid expenses and other</td><td>(4,101)</td><td>37</td><td>(537)</td></tr><tr><td>Increase in accounts payable and accrued liabilities</td><td>2,446</td><td>1,870</td><td>2,082</td></tr><tr><td>Net cash provided by operating activities</td><td>68,008</td><td>80,633</td><td>54,897</td></tr><tr><td>Investing activities:</td><td></td><td></td><td></td></tr><tr><td>Purchases of property, plant and equipment</td><td>(33,531)</td><td>(27,190)</td><td>(22,781)</td></tr><tr><td>Payments for purchases of companies, net of cash acquired</td><td>(25,185)</td><td>—</td><td>—</td></tr><tr><td>Purchase of marketable securities</td><td>(50,496)</td><td>(66,380)</td><td>(2,470)</td></tr><tr><td>Proceeds from redemption and sales of marketable securities</td><td>67,362</td><td>10,204</td><td>—</td></tr><tr><td>Purchase of auction market preferred stock</td><td>—</td><td>—</td><td>(10,500)</td></tr><tr><td>Proceeds from redemption and sales of auction market preferred stock</td><td>—</td><td>35,200</td><td>16,500</td></tr><tr><td>Proceeds from disposal of property and equipment</td><td>407</td><td>326</td><td>932</td></tr><tr><td>Other</td><td>(12)</td><td>15</td><td>(535)</td></tr><tr><td>Net cash used in investing activities</td><td>(41,455)</td><td>(47,825)</td><td>(18,854)</td></tr><tr><td>Financing activities:</td><td></td><td></td><td></td></tr><tr><td>Payments to repurchase common stock</td><td>(7,768)</td><td>(12,510)</td><td>(3,539)</td></tr><tr><td>Proceeds from issuance of common stock</td><td>3,051</td><td>3,971</td><td>2,811</td></tr><tr><td>Payments of cash dividend</td><td>(7,749)</td><td>(7,108)</td><td>(6,781)</td></tr><tr><td>Payments on capitalized lease obligations</td><td>(143)</td><td>(93)</td><td>(91)</td></tr><tr><td>Net cash used in financing activities</td><td>(12,609)</td><td>(15,740)</td><td>(7,600)</td></tr><tr><td>Effect of exchange rate on cash and cash equivalents</td><td>378</td><td>(990)</td><td>3</td></tr><tr><td>Net increase in cash and cash equivalents</td><td>14,322</td><td>16,078</td><td>28,446</td></tr><tr><td>Cash and cash equivalents at beginning of year</td><td>60,343</td><td>44,265</td><td>15,819</td></tr><tr><td>Cash and cash equivalents at end of year</td><td>$ 74,665</td><td>$ 60,343</td><td>$ 44,265</td></tr></table>

The accompanying notes are an integral part of these statements.



# J & J SNACK FOODS CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

## NOTE A — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

J & J Snack Foods Corp. and Subsidiaries (the Company) manufactures, markets and distributes a variety of nutritional snack foods and beverages to the food service and retail supermarket industries. A summary of the significant accounting policies consistently applied in the preparation of the accompanying consolidated financial statements follows.

## 1. Principles of Consolidation

The consolidated financial statements include the accounts of J & J Snack Foods Corp. and its wholly-owned subsidiaries. Intercompany balances and transactions have been eliminated in the consolidated financial statements.

## 2. Revenue Recognition

We recognize revenue from our products when the products are shipped to our customers. Repair and maintenance equipment service revenue is recorded when it is performed provided the customer terms are that the customer is to be charged on a time and material basis or on a straight-line basis over the term of the contract when the customer has signed a service contract. Revenue is recognized only where persuasive evidence of an arrangement exists, our price is fixed or estimable and collectability is reasonably assured. We record offsets to revenue for allowances, end-user pricing adjustments, trade spending, coupon redemption costs and returned product. Customers generally do not have the right to return product unless it is damaged or defective.

All amounts billed to customers related to shipping and handling are classified as revenues. Our product costs include amounts for shipping and handling, therefore, we charge our customers shipping and handling fees at the time the products are shipped or when services are performed. The cost of shipping products to the customer is recognized at the time the products are shipped to the customer and our policy is to classify them as Distribution expenses. The cost of shipping products to the customer classified as Distribution expenses was $52,146,000, $49,705,000 and $52,609,000 for the fiscal years ended 2010, 2009 and 2008, respectively.

During the years ended September 25, 2010, September 26, 2009 and September 27, 2008, we sold $16,185,000, $16,745,000 and $11,881,000, respectively, of repair and maintenance service contracts related to frozen beverage machines. At September 25, 2010 and September 26, 2009, deferred income on repair and maintenance service contracts was $1,416,000 and $1,424,000, respectively, of which $67,000 and $90,000 is included in other long-term liabilities as of September 25, 2010 and September 26, 2009, respectively and the balance is reflected as short-term and included in accrued liabilities on the consolidated balance sheet. Repair and maintenance service contract income of $16,192,000, $16,451,000 and $11,911,000 was recognized for the fiscal years ended 2010, 2009 and 2008, respectively.

## 3. Foreign Currency

Assets and liabilities in foreign currencies are translated into U.S. dollars at the rate of exchange prevailing at the balance sheet date. Revenues and expenses are translated at the average rate of exchange for the period. The cumulative translation adjustment is recorded as a separate component of stockholders' equity and changes to such are included in comprehensive income.

## 4. Use of Estimates

In preparing financial statements in conformity with accounting principles generally accepted in the United States of America, management is required to make estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

## 5. Cash Equivalents

Cash equivalents are short-term, highly liquid investments with original maturities of three months or less.



# J & J SNACK FOODS CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

## NOTE A — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

## 6. Concentrations of Credit Risk and Accounts Receivable

We maintain cash balances at financial institutions located in various states. Some of our accounts are insured by the Federal Deposit Insurance Corporation up to $250,000. We customarily maintain cash balances in excess of these insurance limits. Some of our cash is in bank accounts which are insured by the Federal Deposit Insurance Corporation with no limit.

Other financial instruments that could potentially subject us to concentrations of credit risk are trade accounts receivable; however, such risks are limited due to the large number of customers comprising our customer base and their dispersion across geographic regions. We usually have approximately 10 customers with accounts receivable balances of between $1 million and $7 million.

We have several large customers that account for a significant portion of our sales. Our top ten customers accounted for 42%, 43% and 42% of our sales during fiscal years 2010, 2009 and 2008, respectively, with our largest customer accounting for 8% of our sales in 2010, 9% in 2009 and 9% in 2008. Three of the ten customers are food distributors who sell our product to many end users.

The majority of our accounts receivable are due from trade customers. Credit is extended based on evaluation of our customers' financial condition and collateral is not required. Accounts receivable payment terms vary and are stated in the financial statements at amounts due from customers net of an allowance for doubtful accounts. Accounts outstanding longer than the payment terms are considered past due. We determine our allowance by considering a number of factors, including the length of time trade accounts receivable are past due, our previous loss history, customers' current ability to pay their obligations to us, and the condition of the general economy and the industry as a whole. We write off accounts receivable when they become uncollectible, and payments subsequently received on such receivables are credited to the allowance for doubtful accounts.

## 7. Inventories

Inventories are valued at the lower of cost (determined by the first-in, first-out or weighted-average method) or market. We recognize abnormal amounts of idle facilities, freight, handling costs, and spoilage as charges of the current period. Additionally, we allocate fixed production overheads to inventories based on the normal capacity of our production facilities. We calculate normal capacity as the production expected to be achieved over a number of periods or seasons under normal circumstances, taking into account the loss of capacity resulting from planned maintenance. This requires us to use judgment to determine when production is outside the range of expected variation in production (either abnormally low or abnormally high). In periods of abnormally low production (for example, periods in which there is significantly lower demand, labor and material shortages exist, or there is unplanned equipment downtime) the amount of fixed overhead allocated to each unit of production is not increased. However, in periods of abnormally high production the amount of fixed overhead allocated to each unit of production is decreased to assure inventories are not measured above cost.

We review for slow moving and obsolete inventory and a reserve is established for the value of inventory that we estimate will not be used. At September 25, 2010 and September 26, 2009, our reserve for inventory was $4,189,000 and $4,209,000, respectively.

## 8. Investment Securities

We classify our investment securities in one of three categories: held to maturity, trading, or available for sale; however, we have classified our auction market preferred stock separately in our statement of cash flows because of the failure of the auction market beginning in February 2008. The balance of our investment portfolio consists solely of investments classified as held to maturity. See Note C for further information on our holdings of investment securities.



# J & J SNACK FOODS CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

## NOTE A — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

## 9. Depreciation and Amortization

Depreciation of equipment and buildings is provided for by the straight-line method over the assets' estimated useful lives. We review our equipment and buildings to ensure that they provide economic benefit and are not impaired.

Amortization of improvements is provided for by the straight-line method over the term of the lease or the assets' estimated useful lives, whichever is shorter. Licenses and rights arising from acquisitions are amortized by the straight-line method over periods ranging from 3 to 20 years.

We use market value tests and discounted cash flow models to test goodwill and other intangible assets for impairment. These assets are reviewed for impairment annually or more frequently as a triggering event, such as the loss of a major customer, might occur.

## 10. Fair Value of Financial Instruments

The carrying value of our short-term financial instruments, such as accounts receivables and accounts payable, approximate their fair values, based on the short-term maturities of these instruments.

## 11. Income Taxes

We account for our income taxes under the liability method. Under the liability method, deferred tax assets and liabilities are determined based on the difference between the financial statement and tax bases of assets and liabilities as measured by the enacted tax rates that will be in effect when these differences reverse. Deferred tax expense is the result of changes in deferred tax assets and liabilities.

Additionally, we recognize a liability for income taxes and associated penalties and interest for tax positions taken or expected to be taken in a tax return which are more likely than not to be overturned by taxing authorities (“uncertain tax positions”). We have not recognized a tax benefit in our financial statements for these uncertain tax positions.

On September 30, 2007, the first day of the 2008 fiscal year, we recognized a $925,000 decrease to opening retained earnings from the cumulative effect of recognizing a liability for uncertain tax positions. As of September 25, 2010 and September 26, 2009, the total amount of gross unrecognized tax benefits is $1,249,000 and $1,895,000, respectively, all of which would impact our effective tax rate over time, if recognized. We recognize interest and penalties related to income tax matters as a part of the provision for income taxes. The Company had $429,000 and $742,000 of accrued interest and penalties as of September 25, 2010 and September 26, 2009, respectively. We recognized $7,000 and $3,000 of penalties and interest in the years ended September 25, 2010 and September 26, 2009, respectively. A reconciliation of the beginning and ending amount of unrecognized tax benefits is as follows:

<table><tr><td></td><td>(in thousands)</td></tr><tr><td>Balance at September 26, 2009</td><td>$1,895</td></tr><tr><td>Additions based on tax positions related to the current year</td><td>158</td></tr><tr><td>Reductions for tax positions of prior years</td><td>(750)</td></tr><tr><td>Settlements</td><td>(54)</td></tr><tr><td>Balance at September 25, 2010</td><td>$1,249</td></tr></table>

In addition to our federal tax return and tax returns for Mexico and Canada, we file tax returns in all states that have a corporate income tax. Virtually all the returns noted above are open for examination for three to four years.



# J & J SNACK FOODS CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

## NOTE A — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

## 12. Earnings Per Common Share

Basic earnings per common share (EPS) excludes dilution and is computed by dividing income available to common shareholders by the weighted average common shares outstanding during the period. Diluted EPS takes into consideration the potential dilution that could occur if securities (stock options) or other contracts to issue common stock were exercised and converted into common stock.

Our calculation of EPS is as follows:

<table><tr><td rowspan="2"></td><td colspan="3">Fiscal Year Ended September 25, 2010</td></tr><tr><td>Income (Numerator)</td><td>Shares (Denominator)</td><td>Per Share Amount</td></tr><tr><td></td><td colspan="3">(in thousands, except per share amounts)</td></tr><tr><td>Earnings Per Basic Share</td><td></td><td></td><td></td></tr><tr><td>Net Income available to common stockholders</td><td>$48,409</td><td>18,528</td><td>$2.61</td></tr><tr><td>Effect of Dilutive Securities</td><td></td><td></td><td></td></tr><tr><td>Options</td><td>—</td><td>175</td><td>(.02)</td></tr><tr><td>Earnings Per Diluted Share</td><td></td><td></td><td></td></tr><tr><td>Net Income available to common stockholders plus assumed conversions</td><td>$48,409</td><td>18,703</td><td>$2.59</td></tr></table>

110,900 anti-dilutive shares have been excluded in the computation of 2010 diluted EPS because the options' exercise price is greater than the average market price of the common stock.

<table><tr><td rowspan="3"></td><td colspan="3">Fiscal Year Ended September 26, 2009</td></tr><tr><td>Income (Numerator)</td><td>Shares (Denominator)</td><td>Per Share Amount</td></tr><tr><td colspan="3">(in thousands, except per share amounts)</td></tr><tr><td>Earnings Per Basic Share</td><td></td><td></td><td></td></tr><tr><td>Net Income available to common stockholders</td><td>$41,312</td><td>18,516</td><td>$2.23</td></tr><tr><td>Effect of Dilutive Securities</td><td></td><td></td><td></td></tr><tr><td>Options</td><td>—</td><td>197</td><td>(.02)</td></tr><tr><td>Earnings Per Diluted Share</td><td></td><td></td><td></td></tr><tr><td>Net Income available to common stockholders plus assumed conversions</td><td>$41,312</td><td>18,713</td><td>$2.21</td></tr></table>

114,236 anti-dilutive shares have been excluded in the computation of 2009 diluted EPS because the options' exercise price is greater than the average market price of the common stock.

<table><tr><td rowspan="3"></td><td colspan="3">Fiscal Year Ended September 27, 2008</td></tr><tr><td>Income (Numerator)</td><td>Shares (Denominator)</td><td>Per Share Amount</td></tr><tr><td colspan="3">(in thousands, except per share amounts)</td></tr><tr><td>Earnings Per Basic Share</td><td></td><td></td><td></td></tr><tr><td>Net Income available to common stockholders</td><td>$27,908</td><td>18,770</td><td>$1.49</td></tr><tr><td>Effect of Dilutive Securities</td><td></td><td></td><td></td></tr><tr><td>Options</td><td>—</td><td>238</td><td>(.02)</td></tr><tr><td>Earnings Per Diluted Share</td><td></td><td></td><td></td></tr><tr><td>Net Income available to common stockholders plus assumed conversions</td><td>$27,908</td><td>19,008</td><td>$1.47</td></tr></table>

273,471 anti-dilutive shares have been excluded in the computation of 2008 diluted EPS because the options' exercise price is greater than the average market price of the common stock.



# J & J SNACK FOODS CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

## NOTE A — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

## 13. Accounting for Stock-Based Compensation

At September 25, 2010, the Company has three stock-based employee compensation plans. Share-based compensation was recognized as follows:

<table><tr><td rowspan="3"></td><td colspan="4">Fiscal year ended</td></tr><tr><td>September 25, 2010</td><td>September 26, 2009</td><td>September 27, 2008</td><td></td></tr><tr><td colspan="4">(in thousands, except per share amounts)</td></tr><tr><td>Stock options</td><td>$592</td><td>$508</td><td>$1,019</td><td></td></tr><tr><td>Stock purchase plan</td><td>184</td><td>237</td><td>137</td><td></td></tr><tr><td>Deferred stock issued to outside directors</td><td>138</td><td>138</td><td>138</td><td></td></tr><tr><td>Restricted stock issued to an employee</td><td>28</td><td>87</td><td>100</td><td></td></tr><tr><td></td><td>$942</td><td>$970</td><td>$1,394</td><td></td></tr><tr><td>Per diluted share</td><td>$ .05</td><td>$ .05</td><td>$ .07</td><td></td></tr><tr><td>The above compensation is net of tax benefits</td><td>$306</td><td>$746</td><td>$ 457</td><td></td></tr></table>

At September 25, 2010, the Company has unrecognized compensation expense of approximately $960,000 to be recognized over the next three fiscal years.

The fair value of each option grant is estimated on the date of grant using the Black-Scholes options-pricing model with the following weighted average assumptions used for grants in fiscal 2010, 2009 and 2008: expected volatility of 29.0% for fiscal year 2010, 23.3% for year 2009 and 25.2% for year 2008; weighted average risk-free interest rates of 2.21%, 2.70% and 3.60%; dividend rate of 1.2%, 1.2% and 1.1% and expected lives ranging between 5 and 10 years for all years. An expected forfeiture rate of 13% was used for fiscal year 2010, and 15% was used for 2009 and 2008.

Expected volatility is based on the historical volatility of the price of our common shares over the past 50 to 54 months for 5 year options and 10 years for 10 year options. We use historical information to estimate expected life and forfeitures within the valuation model. The expected term of awards represents the period of time that options granted are expected to be outstanding. The risk-free rate for periods within the expected life of the option is based on the U.S. Treasury yield curve in effect at the time of grant. Compensation cost is recognized using a straight-line method over the vesting or service period and is net of estimated forfeitures.

## 14. Advertising Costs

Advertising costs are expensed as incurred. Total advertising expense was $2,751,000, $2,267,000, and $1,666,000 for the fiscal years 2010, 2009 and 2008, respectively.

## 15. Commodity Price Risk Management

Our most significant raw material requirements include flour, shortening, corn syrup, sugar, juice, cheese, chocolate, and a variety of nuts. We attempt to minimize the effect of future price fluctuations related to the purchase of raw materials primarily through forward purchasing to cover future manufacturing requirements, generally for periods from 1 to 12 months. As of September 25, 2010, we have approximately $44 million of such commitments. Futures contracts are not used in combination with forward purchasing of these raw materials. Our procurement practices are intended to reduce the risk of future price increases, but also may potentially limit the ability to benefit from possible price decreases. Our policy is to recognize estimated losses on purchase commitments when they occur. At each of the last three fiscal year ends, we did not have any material losses on our purchase commitments.



# J & J SNACK FOODS CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

## NOTE A — SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

## 16. Research and Development Costs

Research and development costs are expensed as incurred. Total research and development expense was $866,000, $761,000 and $571,000 for the fiscal years 2010, 2009 and 2008, respectively.

## 17. Recent Accounting Pronouncements

In December 2007, the FASB issued guidance expanding the definition of a business combination and requiring the fair value of the purchase price of an acquisition, including the issuance of equity securities, to be determined on the acquisition date. The guidance also requires that all assets, liabilities, contingent considerations, and contingencies of an acquired business be recorded at fair value at the acquisition date. In addition, the guidance requires that acquisition costs generally be expensed in the period incurred and changes in accounting for deferred tax asset valuation allowances and acquired income tax uncertainties after the measurement period to impact income tax expense. We adopted this guidance for the acquisitions we made in our fiscal year 2010.

In August 2008, the FASB issued guidance that revises the factors that a company should consider to develop renewal or extension assumptions used in estimating the useful life of a recognized intangible asset. The new guidance will apply to all intangible assets acquired after the guidance’s effective date. The guidance also requires new disclosures for all intangible assets recognized as of, and subsequent to, the effective date. The underlying purpose of the guidance is to improve the consistency between the period of expected cash flows used to measure the fair value of a recognized intangible asset and the useful life of an intangible asset. This guidance was effective for our 2010 fiscal year. The adoption of this guidance had no impact on our consolidated financial statements.

In April 2009, the FASB issued guidance that amends the provisions in its guidance issued in December 2007 for the initial recognition and measurement, subsequent measurement and accounting, and disclosures for assets and liabilities arising from contingencies in business combinations. This revised guidance eliminates the distinction between contractual and non-contractual contingencies, including the initial recognition and measurement criteria, included in the December 2007 guidance and carries forward most of the provisions related to acquired contingencies in its June 2001 guidance. This guidance was effective for contingent assets and contingent liabilities acquired in business combinations for which the acquisition date was on or after the beginning of our fiscal year 2010. The effect of this guidance on our consolidated financial statements will depend upon the nature, terms and size of any acquired contingencies consummated in fiscal year 2010 or later. For the acquisitions we made in fiscal year 2010, the adoption of this guidance had no effect on our consolidated financial statements.

## 18. Reclassifications

Certain prior year financial statement amounts have been reclassified to be consistent with the presentation for the current year.

## NOTE B — ACQUISITIONS

On January 31, 2006, we acquired the stock of ICEE of Hawaii. ICEE of Hawaii, headquartered in Waipahu, Hawaii, distributes ICEE frozen beverages and related products throughout the Hawaiian islands.

On May 26, 2006, The ICEE Company, our frozen carbonated beverage distribution company, acquired the SLUSH PUPPIE branded business from Dr. Pepper/Seven Up, Inc., a Cadbury Schweppes Americas Beverages Company for $18.1 million plus approximately $4.3 million in working capital. SLUSH PUPPIE, North America’s leading brand for frozen non-carbonated beverages, is sold through an existing established distributor network to over 20,000 locations in the United States and Canada as well as to certain international markets.

On January 9, 2007 we acquired the assets of Hom/Ade Foods, Inc., a manufacturer and distributor of biscuits and dumplings sold under the MARY B'S and private label store brands to the supermarket industry. Hom/Ade is headquartered in Pensacola, Florida.



# J & J SNACK FOODS CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

## NOTE B — ACQUISITIONS (Continued)

On January 31, 2007 we acquired the assets of Radar Inc., a manufacturer and seller of fig and fruit bars selling its products under the brand DADDY RAY'S. Headquartered and with its manufacturing facility in Moscow Mills, Missouri (outside of St. Louis), Radar, Inc. sells to the retail grocery segment and mass merchandisers, both branded and private label.

On April 2, 2007, we acquired the WHOLE FRUIT Sorbet and FRUIT-A-FREEZE Fruit Bar brands, along with related assets including a manufacturing facility located in Norwalk, California which sells primarily to the supermarket industry.

On June 25, 2007, we acquired the assets of an ICEe distributor in Kansas.

In February 2010, we acquired the assets of Parrot Ice, a manufacturer and distributor of a premium brand frozen beverage sold primarily in convenience stores. Revenues from Parrot Ice were approximately $1.5 million for our 2010 fiscal year.

In June 2010, we acquired the assets of California Churros, a manufacturer and distributor of a premium brand churro. Revenues from California Churros were approximately $2.5 million for our 2010 fiscal year.

The purchase price allocation for the California Churros acquisition and other acquisitions, including Parrot Ice, which were made during the 2010 fiscal year is as follows:

<table><tr><td></td><td>California Churros</td><td>Other</td></tr><tr><td></td><td colspan="2">(in thousands)</td></tr><tr><td>Working Capital</td><td>$ 1,075</td><td>$ —</td></tr><tr><td>Property, plant &amp; equipment</td><td>2,373</td><td>1,135</td></tr><tr><td>Trade Names</td><td>4,024</td><td>—</td></tr><tr><td>Customer Relationships</td><td>6,737</td><td>—</td></tr><tr><td>Covenant not to Compete</td><td>35</td><td>50</td></tr><tr><td>Goodwill</td><td>9,756</td><td>—</td></tr><tr><td></td><td>$24,000</td><td>$1,185</td></tr></table>

The goodwill and intangible assets acquired in the business combinations are recorded at fair value. To measure fair value for such assets, we use techniques including discounted expected future cash flows (Level 3 input).

Acquisition costs of $184,000 for these acquisitions is included in administrative and other general expense.

## NOTE C — INVESTMENT SECURITIES

We have classified our investment securities as marketable securities held to maturity and auction market preferred stock (AMPS). The FASB defines fair value as the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between market participants. As such, fair value is a market-based measurement that should be determined based on assumptions that market participants would use in pricing an asset or liability. As a basis for considering such assumptions, the FASB has established three levels of inputs that may be used to measure fair value:

Level 1 Observable inputs such as quoted prices in active markets for identical assets or liabilities;

Level 2 Observable inputs, other than Level 1 inputs in active markets, that are observable either directly or indirectly; and

Level 3 Unobservable inputs for which there is little or no market data, which require the reporting entity to develop its own assumptions.

We have concluded that the carrying value of certificates of deposit placed through the Certificate of Deposit Account Registry Service equals fair market value. Other marketable securities held to maturity values are derived solely from level 1 inputs.



# J & J SNACK FOODS CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

## NOTE C — INVESTMENT SECURITIES (Continued)

The amortized cost, unrealized gains and losses, and fair market values of our investment securities held to maturity at September 25, 2010 are summarized as follows:

<table><tr><td></td><td>Amortized Cost</td><td>Gross Unrealized Gains</td><td>Fair Unrealized Losses</td><td>Market Value</td></tr><tr><td></td><td colspan="4">(in thousands)</td></tr><tr><td>US Government Agency Debt</td><td>$ 8,000</td><td>$ 53</td><td>$—</td><td>$ 8,053</td></tr><tr><td>FDIC Backed Corporate Debt</td><td>13,107</td><td>144</td><td>—</td><td>13,251</td></tr><tr><td>Certificates of Deposit</td><td>20,674</td><td>5</td><td>—</td><td>20,679</td></tr><tr><td></td><td>$41,781</td><td>$202</td><td>$—</td><td>$41,983</td></tr></table>

All of the certificates of deposit are within the FDIC limits for insurance coverage.

The amortized cost, unrealized gains and losses, and fair market values of our investment securities held to maturity at September 26, 2009 are summarized as follows:

<table><tr><td></td><td>Amortized Cost</td><td>Gross Unrealized Gains</td><td>Fair Unrealized Losses</td><td>Market Value</td></tr><tr><td></td><td colspan="4">(in thousands)</td></tr><tr><td>US Government Agency Debt</td><td>$ 6,009</td><td>$ 22</td><td>$ 1</td><td>$ 6,030</td></tr><tr><td>FDIC Backed Corporate Debt</td><td>13,213</td><td>198</td><td>—</td><td>13,411</td></tr><tr><td>Certificates of Deposit</td><td>39,425</td><td>21</td><td>3</td><td>39,443</td></tr><tr><td></td><td>$58,647</td><td>$241</td><td>$ 4</td><td>$58,884</td></tr></table>

All of the certificates of deposit are within the FDIC limits for insurance coverage.

The amortized cost and fair value of the Company’s held to maturity securities by contractual maturity at September 25, 2010 and September 26, 2009 are summarized as follows:

<table><tr><td rowspan="2"></td><td colspan="2">September 25, 2010</td><td colspan="2">September 26, 2009</td></tr><tr><td>Amortized Cost</td><td>Fair Market Value</td><td>Amortized Cost</td><td>Fair Market Value</td></tr><tr><td></td><td colspan="4">(in thousands)</td></tr><tr><td>Due in one year or less</td><td>$15,481</td><td>$15,501</td><td>$38,653</td><td>$38,668</td></tr><tr><td>Due after one year through five years</td><td>26,300</td><td>26,482</td><td>19,994</td><td>20,216</td></tr><tr><td>Total held to maturity securities</td><td>$41,781</td><td>$41,983</td><td>$58,647</td><td>$58,884</td></tr><tr><td>Less current portion</td><td>15,481</td><td>15,501</td><td>38,653</td><td>38,668</td></tr><tr><td>Long term held to maturity securities</td><td>$26,300</td><td>$26,482</td><td>$19,994</td><td>$20,216</td></tr></table>

Proceeds from the sale and redemption of marketable securities were $67,362,000 and $10,204,000 in the years ended September 25, 2010 and September 26, 2009, respectively, and none in the year ended September 27, 2008, with no gain or loss recorded. We use the specific identification method to determine the cost of securities sold.



# J & J SNACK FOODS CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

## NOTE D — INVENTORIES

Inventories consist of the following:

<table><tr><td></td><td>September 25, 2010</td><td>September 26, 2009</td></tr><tr><td></td><td colspan="2">(in thousands)</td></tr><tr><td>Finished goods</td><td>$22,171</td><td>$19,913</td></tr><tr><td>Raw materials</td><td>8,702</td><td>8,060</td></tr><tr><td>Packaging materials</td><td>4,727</td><td>5,141</td></tr><tr><td>Equipment parts and other</td><td>15,030</td><td>12,890</td></tr><tr><td></td><td>$50,630</td><td>$46,004</td></tr></table>

Inventory is presented net of an allowance for obsolescence of $4,189,000 and $4,209,000 as of fiscal year ends 2010 and 2009, respectively.

## NOTE E — PROPERTY, PLANT AND EQUIPMENT

Property, plant and equipment consist of the following:

<table><tr><td rowspan="2"></td><td>September 25, 2010</td><td>September 26, 2009</td><td>Estimated Useful Lives</td></tr><tr><td colspan="3">(in thousands)</td></tr><tr><td>Land</td><td>$ 2,016</td><td>$ 1,416</td><td>—</td></tr><tr><td>Buildings</td><td>13,266</td><td>8,672</td><td>15-39.5 years</td></tr><tr><td>Plant machinery and equipment</td><td>144,697</td><td>133,758</td><td>5-20 years</td></tr><tr><td>Marketing equipment</td><td>214,545</td><td>202,708</td><td>5-7 years</td></tr><tr><td>Transportation equipment</td><td>3,785</td><td>2,733</td><td>5 years</td></tr><tr><td>Office equipment</td><td>12,690</td><td>11,461</td><td>3-5 years</td></tr><tr><td>Improvements</td><td>19,590</td><td>18,454</td><td>5-20 years</td></tr><tr><td>Construction in progress</td><td>3,814</td><td>3,954</td><td>—</td></tr><tr><td></td><td>$414,403</td><td>$383,156</td><td></td></tr></table>

## NOTE F — GOODWILL AND INTANGIBLE ASSETS

Our four reporting units, which are also reportable segments, are Food Service, Retail Supermarket, The Restaurant Group and Frozen Beverages.

The carrying amount of acquired intangible assets for the reportable segments are as follows:

<table><tr><td rowspan="2"></td><td colspan="2">September 25, 2010</td><td colspan="2">September 26, 2009</td></tr><tr><td>Gross Carrying Amount</td><td>Accumulated Amortization</td><td>Gross Carrying Amount</td><td>Accumulated Amortization</td></tr><tr><td></td><td colspan="4">(in thousands)</td></tr><tr><td>Food Service</td><td></td><td></td><td></td><td></td></tr><tr><td>Indefinite lived intangible assets</td><td></td><td></td><td></td><td></td></tr><tr><td>Trade Names</td><td>$12,204</td><td>$—</td><td>$ 8,180</td><td>$—</td></tr><tr><td>Amortized intangible assets</td><td></td><td></td><td></td><td></td></tr><tr><td>Non compete agreements</td><td>470</td><td>351</td><td>435</td><td>282</td></tr><tr><td>Customer relationships</td><td>40,024</td><td>15,160</td><td>33,287</td><td>11,526</td></tr><tr><td>Licenses and rights</td><td>3,606</td><td>2,287</td><td>3,606</td><td>2,061</td></tr><tr><td></td><td>$56,304</td><td>$17,798</td><td>$45,508</td><td>$13,869</td></tr></table>



## J & J SNACK FOODS CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

## NOTE F — GOODWILL AND INTANGIBLE ASSETS (Continued)

<table><tr><td rowspan="2"></td><td colspan="2">September 25, 2010</td><td colspan="2">September 26, 2009</td></tr><tr><td>Gross Carrying Amount</td><td>Accumulated Amortization</td><td>Gross Carrying Amount</td><td>Accumulated Amortization</td></tr><tr><td></td><td colspan="4">(in thousands)</td></tr><tr><td>Retail Supermarket</td><td></td><td></td><td></td><td></td></tr><tr><td>Indefinite lived intangible assets</td><td></td><td></td><td></td><td></td></tr><tr><td>Trade Names</td><td>$ 2,731</td><td>$ —</td><td>$ 2,731</td><td>$ —</td></tr><tr><td>The Restaurant Group</td><td></td><td></td><td></td><td></td></tr><tr><td>Amortized intangible assets</td><td></td><td></td><td></td><td></td></tr><tr><td>Licenses and rights</td><td>$ —</td><td>$ —</td><td>$ —</td><td>$ —</td></tr><tr><td>Frozen Beverages</td><td></td><td></td><td></td><td></td></tr><tr><td>Indefinite lived intangible assets</td><td></td><td></td><td></td><td></td></tr><tr><td>Trade Names</td><td>$ 9,315</td><td>$ —</td><td>$ 9,315</td><td>$ —</td></tr><tr><td>Amortized intangible assets</td><td></td><td></td><td></td><td></td></tr><tr><td>Non compete agreements</td><td>198</td><td>165</td><td>148</td><td>141</td></tr><tr><td>Customer relationships</td><td>6,478</td><td>2,876</td><td>6,478</td><td>2,212</td></tr><tr><td>Licenses and rights</td><td>$ 1,601</td><td>$ 504</td><td>$ 1,601</td><td>$ 434</td></tr><tr><td></td><td>$17,592</td><td>$3,545</td><td>$17,542</td><td>$2,787</td></tr></table>

The gross carrying amount of intangible assets is determined by applying a discounted cash flow model to the future sales and earnings associated with each intangible asset or is set by contract cost. The amortization period used for definite lived intangible assets is set by contract period or by the period over which the bulk of the discounted cash flow is expected to be generated. We currently believe that we will receive the benefit from the use of the trade names classified as indefinite lived intangible assets indefinitely and they are therefore not amortized.

Licenses and rights are being amortized by the straight-line method over periods ranging from 3 to 20 years and amortization expense is reflected throughout operating expenses.

Intangible assets of $10,796,000 were acquired in the food service segment in the California Churros acquisition in fiscal year 2010.

Aggregate amortization expense of intangible assets for the fiscal years 2010, 2009 and 2008 was $4,687,000, $4,508,000 and $4,700,000.

Estimated amortization expense for the next five fiscal years is approximately $4,800,000 in 2011, $4,400,000 in 2012, 2013 and 2014 and $4,300,000 in 2015. The weighted average amortization period of the intangible assets is 10.1 years.

## Goodwill

The carrying amounts of goodwill for the reportable segments are as follows:

<table><tr><td></td><td>Food Service</td><td>Retail Supermarkets</td><td>Restaurant Group</td><td>Frozen Beverages</td><td>Total</td></tr><tr><td>Balance at</td><td></td><td></td><td>(in thousands)</td><td></td><td></td></tr><tr><td>September 25, 2010</td><td>$33,744</td><td>$—</td><td>$386</td><td>$35,940</td><td>$70,070</td></tr><tr><td>Balance at</td><td></td><td></td><td></td><td></td><td></td></tr><tr><td>September 26, 2009</td><td>$23,988</td><td>$—</td><td>$386</td><td>$35,940</td><td>$60,314</td></tr></table>



# J & J SNACK FOODS CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

## NOTE F — GOODWILL AND INTANGIBLE ASSETS (Continued)

The carrying value of goodwill is determined based on the excess of the purchase price of acquisitions over the estimated fair value of tangible and intangible net assets. Goodwill is not amortized but is evaluated annually by management for impairment. Our analysis is based on a combination of the income approach, which estimates the fair value based on future discounted cash flows, and the market approach, which estimates the fair value based on comparable market prices. Under the income approach the Company used a discounted cash flow which requires Level 3 inputs such as: annual growth rates, discount rates based upon the weighted average cost of capital and terminal values based upon our stock market multiples. There were no impairment charges in 2010, 2009 or 2008.

Goodwill of $9,756,000 was acquired in the food service segment in the California Churros acquisition in fiscal year 2010.

## NOTE G — LONG-TERM DEBT

In December 2006, we entered into an amended and restated loan agreement with our existing banks which provides for up to a $50,000,000 revolving credit facility repayable in December 2011, with the availability of repayments without penalty. The agreement contains restrictive covenants and requires commitment fees in accordance with standard banking practice. As of September 25, 2010 and September 26, 2009, there were no outstanding balances under the facility.

## NOTE H — OBLIGATIONS UNDER CAPITAL LEASES

Obligations under capital leases consist of the following:

<table><tr><td></td><td>September 25, 2010</td><td>September 26, 2009</td></tr><tr><td></td><td colspan="2">(in thousands)</td></tr><tr><td>Capital lease obligations, with interest at 5.8%, payable in monthly installments of $14,625, through May 2014</td><td>$578</td><td>$ —</td></tr><tr><td>Capital lease obligations, with interest at 2.6%, payable in monthly installments of $8,700, through August 2013</td><td>285</td><td>381</td></tr><tr><td></td><td>863</td><td>381</td></tr><tr><td>Less current portion</td><td>244</td><td>96</td></tr><tr><td></td><td>$619</td><td>$285</td></tr></table>

## NOTE I — INCOME TAXES

Income tax expense (benefit) is as follows:

<table><tr><td rowspan="3"></td><td colspan="3">Fiscal year ended</td></tr><tr><td>September 25, 2010</td><td>September 26, 2009</td><td>September 27, 2008</td></tr><tr><td colspan="3">(in thousands)</td></tr><tr><td>Current</td><td></td><td></td><td></td></tr><tr><td>U.S. Federal</td><td>$21,020</td><td>$18,574</td><td>$11,417</td></tr><tr><td>Foreign</td><td>970</td><td>706</td><td>844</td></tr><tr><td>State</td><td>4,484</td><td>3,744</td><td>2,270</td></tr><tr><td></td><td>26,474</td><td>23,024</td><td>14,531</td></tr></table>



## J & J SNACK FOODS CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

## NOTE I — INCOME TAXES (Continued)

<table><tr><td rowspan="2"></td><td colspan="3">Fiscal year ended</td></tr><tr><td>September 25, 2010</td><td>September 26, 2009</td><td>September 27, 2008</td></tr><tr><td>Deferred</td><td></td><td></td><td></td></tr><tr><td>U.S. Federal</td><td>$ 2,692</td><td>$ 3,106</td><td>$ 2,983</td></tr><tr><td>Foreign</td><td>(48)</td><td>109</td><td>(168)</td></tr><tr><td>State</td><td>570</td><td>658</td><td>631</td></tr><tr><td></td><td>3,214</td><td>3,873</td><td>3,446</td></tr><tr><td></td><td>$29,688</td><td>$26,897</td><td>$17,977</td></tr></table>

The provisions for income taxes differ from the amounts computed by applying the statutory federal income tax rate of approximately 35% to earnings before income taxes for the following reasons:

<table><tr><td rowspan="3"></td><td colspan="3">Fiscal year ended</td></tr><tr><td>September 25, 2010</td><td>September 26, 2009</td><td>September 27, 2008</td></tr><tr><td colspan="3">(in thousands)</td></tr><tr><td>Income taxes at statutory rates</td><td>$27,334</td><td>$23,873</td><td>$16,059</td></tr><tr><td>Increase (decrease) in taxes resulting from:</td><td></td><td></td><td></td></tr><tr><td>State income taxes, net of federal income tax benefit</td><td>3,403</td><td>2,958</td><td>1,918</td></tr><tr><td>Domestic production activities deduction</td><td>(850)</td><td>(400)</td><td>(450)</td></tr><tr><td>Other, net</td><td>(199)</td><td>466</td><td>450</td></tr><tr><td></td><td>$29,688</td><td>$26,897</td><td>$17,977</td></tr></table>

Deferred tax assets and liabilities consist of the following:

<table><tr><td rowspan="2"></td><td>September 25, 2010</td><td>September 26, 2009</td></tr><tr><td colspan="2">(in thousands)</td></tr><tr><td>Deferred tax assets</td><td></td><td></td></tr><tr><td>Vacation accrual</td><td>$ 1,334</td><td>$ 1,233</td></tr><tr><td>Insurance accrual</td><td>3,098</td><td>2,943</td></tr><tr><td>Deferred income</td><td>60</td><td>67</td></tr><tr><td>Allowances</td><td>1,881</td><td>1,902</td></tr><tr><td>Inventory capitalization</td><td>573</td><td>499</td></tr><tr><td>Share-based compensation</td><td>1,209</td><td>1,113</td></tr><tr><td>Other, net</td><td>56</td><td>65</td></tr><tr><td></td><td>8,211</td><td>7,822</td></tr><tr><td>Deferred tax liabilities</td><td></td><td></td></tr><tr><td>Amortization of goodwill and other intangible assets</td><td>14,885</td><td>13,388</td></tr><tr><td>Depreciation of property and equipment</td><td>19,907</td><td>17,793</td></tr><tr><td>Other, net</td><td>7</td><td>15</td></tr><tr><td></td><td>34,799</td><td>31,196</td></tr><tr><td></td><td>$26,588</td><td>$23,374</td></tr></table>



# J & J SNACK FOODS CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

## NOTE J — COMMITMENTS

## 1. Lease Commitments

The following is a summary of approximate future minimum rental commitments for non-cancelable operating leases with terms of more than one year as of September 25, 2010:

<table><tr><td></td><td>Plants and Offices</td><td>Equipment (in thousands)</td><td>Total</td></tr><tr><td>2011</td><td>$ 4,900</td><td>$4,013</td><td>$ 8,913</td></tr><tr><td>2012</td><td>4,603</td><td>2,732</td><td>7,335</td></tr><tr><td>2013</td><td>4,270</td><td>1,287</td><td>5,557</td></tr><tr><td>2014</td><td>3,919</td><td>495</td><td>4,414</td></tr><tr><td>2015</td><td>3,586</td><td>134</td><td>3,720</td></tr><tr><td>2016 and thereafter</td><td>22,327</td><td>6</td><td>22,333</td></tr><tr><td></td><td>$43,605</td><td>$8,667</td><td>$52,272</td></tr></table>

Total rent expense was $13,099,000, $12,856,000 and $12,907,000 for fiscal years 2010, 2009 and 2008, respectively.

## 2. Other Commitments

We are a party to litigation which has arisen in the normal course of business which management currently believes will not have a material adverse effect on our financial condition or results of operations.

We self-insure, up to loss limits, certain insurable risks such as worker’s compensation and automobile liability claims. Accruals for claims under our self-insurance program are recorded on a claims incurred basis. Our total recorded liability for all years’ claims incurred but not yet paid was $7,300,000 and $7,100,000 at September 25, 2010 and September 26, 2009, respectively. In connection with certain self-insurance agreements, we customarily enter into letters of credit arrangements with our insurers. At September 25, 2010 and September 26, 2009, we had outstanding letters of credit totaling $8,175,000 and $8,675,000, respectively.

## NOTE K — CAPITAL STOCK

In our fiscal year ended September 25, 2010, we purchased and retired 203,507 shares of our common stock at a cost of $7,768,000 under a million share buyback authorization approved by the Company’s Board of Directors in February 2008. 49,804 shares were purchased in the fourth quarter of 2010 at a cost of $1,874,000. There remains 210,772 shares that can be purchased under the existing authorization.

In our fiscal year ended September 26, 2009, we purchased and retired 450,597 shares of our common stock at a cost of $12,510,000. Of the shares purchased and retired in 2009, 400,000 shares were purchased at the purchase price of $27.90 per share from Gerald B. Shreiber, Chairman of the Board, Chief Executive Officer and Director of the Company.

In our 2008 fiscal year ended September 27, 2008, we purchased and retired 135,124 shares of our common stock at a cost of $3,539,000.

## NOTE L — STOCK OPTIONS

We have a Stock Option Plan (the “Plan”). Pursuant to the Plan, stock options may be granted to officers and our key employees which qualify as incentive stock options as well as stock options which are nonqualified. The exercise price of incentive stock options is at least the fair market value of the common stock on the date of grant. The exercise price for nonqualified options is determined by a committee of the Board of Directors. The options are generally exercisable after three years and expire no later than ten years from date of grant. There were 1,400,000



# J & J SNACK FOODS CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

## NOTE L — STOCK OPTIONS (Continued)

shares reserved under the Plan; options for 610,000 shares remain unissued as of September 25, 2010. There are options that were issued under an option plan that has since expired that are still outstanding.

We have an Employee Stock Purchase Plan (“ESPP”) whereby employees purchase stock by making contributions through payroll deductions for six month periods. The purchase price of the stock is 85% of the lower of the market price of the stock at the beginning of the six-month period or the end of the six-month period. In fiscal years 2010, 2009 and 2008 employees purchased 22,143, 25,803 and 31,366 shares at average purchase prices of $32.70, $26.63 and $24.93, respectively. ESPP expense of $184,000, $237,000 and $137,000 was recognized for fiscal years 2010, 2000 and 2008, respectively.

A summary of the status of our stock option plans as of fiscal years 2010, 2009 and 2008 and the changes during the years ended on those dates is represented below:

<table><tr><td rowspan="2"></td><td colspan="2">Incentive Stock Options</td><td colspan="2">Nonqualified Stock Options</td></tr><tr><td>Stock Options Outstanding</td><td>Weighted-Average Exercise Price</td><td>Stock Options Outstanding</td><td>Weighted-Average Exercise Price</td></tr><tr><td>Balance, September 30, 2007</td><td>673,405</td><td>$21.87</td><td>459,354</td><td>$16.12</td></tr><tr><td>Granted</td><td>96,345</td><td>33.22</td><td>20,000</td><td>34.17</td></tr><tr><td>Exercised</td><td>(111,768)</td><td>16.57</td><td>(77,000)</td><td>9.66</td></tr><tr><td>Cancelled</td><td>(44,150)</td><td>26.36</td><td>(5,000)</td><td>38.54</td></tr><tr><td>Balance, September 27, 2008</td><td>613,832</td><td>24.29</td><td>397,354</td><td>18.00</td></tr><tr><td>Granted</td><td>4,500</td><td>32.13</td><td>—</td><td>—</td></tr><tr><td>Exercised</td><td>(169,388)</td><td>18.73</td><td>(71,000)</td><td>10.70</td></tr><tr><td>Cancelled</td><td>(20,000)</td><td>26.79</td><td>(20,000)</td><td>20.02</td></tr><tr><td>Balance, September 26, 2009</td><td>428,944</td><td>26.45</td><td>306,354</td><td>19.55</td></tr><tr><td>Granted</td><td>101,330</td><td>36.77</td><td>20,000</td><td>41.75</td></tr><tr><td>Exercised</td><td>(92,760)</td><td>16.40</td><td>(72,354)</td><td>10.12</td></tr><tr><td>Cancelled</td><td>(19,505)</td><td>33.47</td><td>(10,000)</td><td>38.81</td></tr><tr><td>Balance, September 25, 2010</td><td>418,009</td><td>$30.86</td><td>244,000</td><td>$23.38</td></tr><tr><td>Exercisable Options, September 25, 2010</td><td>235,089</td><td></td><td>184,000</td><td></td></tr></table>

The weighted-average fair value of incentive options granted during fiscal years ended September 25, 2010, September 26, 2009 and September 27, 2008 was $9.12, $7.13 and $7.99, respectively. The weighted-average fair value of non-qualified stock options granted during the fiscal years ended September 25, 2010 and September 27, 2008 was $17.33 and $15.21, respectively. There were no non-qualified options granted during the fiscal year ended September 26, 2009. The total intrinsic value of stock options exercised was $5.1 million, $5.4 million and $3.2 million in fiscal years 2010, 2009 and 2008, respectively.



## J & J SNACK FOODS CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

## NOTE L — STOCK OPTIONS (Continued)

The following table summarizes information about incentive stock options outstanding at September 25, 2010:

<table><tr><td rowspan="2"></td><td colspan="3">Options Outstanding</td><td colspan="2">Options Exercisable</td></tr><tr><td>Number Outstanding at September 25, 2010</td><td>Weighted-Average Remaining Contractual Life</td><td>Weighted Average Exercise Price</td><td>Number Exercisable at September 25, 2010</td><td>Weighted-Average Exercise Price</td></tr><tr><td>Range of Exercise Prices</td><td>82,632</td><td>.9 years</td><td>$10.60</td><td>82,632</td><td>$10.60</td></tr><tr><td>$10.60 - $10.60</td><td>245,477</td><td>2.5 years</td><td>$33.74</td><td>62,557</td><td>$29.94</td></tr><tr><td>$27.45 - $41.06</td><td>89,900</td><td>1.2 years</td><td>$41.60</td><td>89,900</td><td>$41.60</td></tr><tr><td></td><td>418,009</td><td></td><td></td><td>235,089</td><td></td></tr></table>

The following table summarizes information about nonqualified stock options outstanding at September 25, 2010:

<table><tr><td rowspan="2"></td><td colspan="3">Options Outstanding</td><td colspan="2">Options Exercisable</td></tr><tr><td>Number Outstanding at September 25, 2010</td><td>Weighted-Average Remaining Contractual Life</td><td>Weighted Average Exercise Price</td><td>Number Exercisable at September 25, 2010</td><td>Weighted-Average Exercise Price</td></tr><tr><td>Range of Exercise Prices</td><td>62,000</td><td>.6 years</td><td>$10.30</td><td>62,000</td><td>$10.30</td></tr><tr><td>$19.77 - $20.43</td><td>82,000</td><td>2.2 years</td><td>$19.93</td><td>82,000</td><td>$19.93</td></tr><tr><td>$29.78 - $41.75</td><td>100,000</td><td>7.2 years</td><td>$34.32</td><td>40,000</td><td>$30.44</td></tr><tr><td></td><td>244,000</td><td></td><td></td><td>184,000</td><td></td></tr></table>

## NOTE M — 401(k) PROFIT-SHARING PLAN

We maintain a 401(k) profit-sharing plan for our employees. Under this plan, we may make discretionary profit-sharing and matching 401(k) contributions. Contributions of $1,436,000, $1,354,000 and $1,411,000 were made in fiscal years 2010, 2009 and 2008, respectively.

## NOTE N — CASH FLOW INFORMATION

The following is supplemental cash flow information:

<table><tr><td rowspan="2"></td><td colspan="4">Fiscal Year Ended</td></tr><tr><td>September 25, 2010</td><td>September 26, 2009</td><td>September 27, 2008</td><td></td></tr><tr><td>Cash paid for:</td><td></td><td></td><td></td><td></td></tr><tr><td>Interest</td><td>$ 76</td><td>$ 14</td><td>$ 21</td><td></td></tr><tr><td>Income taxes</td><td>31,379</td><td>21,345</td><td>13,896</td><td></td></tr><tr><td>Non cash items:</td><td></td><td></td><td></td><td></td></tr><tr><td>Capital leases</td><td>$ 625</td><td>$ —</td><td>$ —</td><td></td></tr></table>

## NOTE O — SEGMENT REPORTING

We principally sell our products to the food service and retail supermarket industries. We also distribute our products directly to the consumer through our chain of retail stores referred to as The Restaurant Group. Sales and results of our frozen beverages business are monitored separately from the balance of our food service business and restaurant group because of different distribution and capital requirements. We maintain separate and discrete financial information for the four operating segments mentioned above which is available to our Chief Operating



# J & J SNACK FOODS CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

## NOTE O — SEGMENT REPORTING (Continued)

Decision Makers. We have applied no aggregate criteria to any of these operating segments in order to determine reportable segments. Our four reportable segments are Food Service, Retail Supermarkets, The Restaurant Group and Frozen Beverages. All inter-segment net sales and expenses have been eliminated in computing net sales and operating income (loss). These segments are described below.

## Food Service

The primary products sold by the food service segment are soft pretzels, frozen juice treats and desserts, churros and baked goods. Our customers in the food service segment include snack bars and food stands in chain, department and discount stores; malls and shopping centers; fast food outlets; stadiums and sports arenas; leisure and theme parks; convenience stores; movie theatres; warehouse club stores; schools, colleges and other institutions. Within the food service channel, our products are purchased by the consumer primarily for consumption at the point-of-sale.

## Retail Supermarkets

The primary products sold by the retail supermarket segment are soft pretzel products — including SUPERPRETZEL, frozen juice treats and desserts including LUIGI'S Real Italian Ice, MINUTE MAID Juice Bars and Soft Frozen Lemonade, WHOLE FRUIT frozen fruit bars, WHOLE FRUIT Sorbet, ICEE Squeeze-Up Tubes and TIO PEPE'S Churros. Within the retail supermarket channel, our frozen and prepackaged products are purchased by the consumer for consumption at home.

## The Restaurant Group

We sell direct to the consumer through our Restaurant Group, which operates two BAVARIAN PRETZEL BAKERY retail stores.

## Frozen Beverages

We sell frozen beverages and related products and beverage machines to the food service channel, and our Restaurant Group, primarily under the names ICEE, SLUSH PUPPIE, PARROT ICE and ARCTIC BLAST in the United States, Mexico and Canada. We also provide repair and maintenance service to customers for customers' owned equipment.

The Chief Operating Decision Maker for Food Service, Retail Supermarkets and The Restaurant Group and the Chief Operating Decision Maker for Frozen Beverages monthly review detailed operating income statements and sales reports in order to assess performance and allocate resources to each individual segment. Sales is considered to be the one and only key variable monitored by the Chief Operating Decision Makers and management when determining each segment's and the company's financial condition and operating performance. In addition, the Chief Operating Decision Makers review and evaluate depreciation, capital spending and assets of each segment on a quarterly basis to monitor cash flow and asset needs of each segment. Information regarding the operations in these four reportable segments is as follows:

<table><tr><td rowspan="3"></td><td colspan="3">Fiscal year ended</td></tr><tr><td>September 25, 2010</td><td>September 26, 2009</td><td>September 27, 2008</td></tr><tr><td colspan="3">(in thousands)</td></tr><tr><td>Sales to External Customers:</td><td></td><td></td><td></td></tr><tr><td>Food Service</td><td></td><td></td><td></td></tr><tr><td>Soft pretzels</td><td>$100,694</td><td>$ 99,471</td><td>$ 99,784</td></tr><tr><td>Frozen juices and ices</td><td>47,273</td><td>50,272</td><td>51,206</td></tr><tr><td>Churros</td><td>31,732</td><td>29,404</td><td>25,286</td></tr><tr><td>Bakery</td><td>234,032</td><td>229,371</td><td>217,398</td></tr><tr><td>Other</td><td>23,228</td><td>9,235</td><td>6,520</td></tr><tr><td></td><td>$436,959</td><td>$417,753</td><td>$400,194</td></tr></table>



## J & J SNACK FOODS CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

## NOTE O — SEGMENT REPORTING (Continued)

<table><tr><td rowspan="3"></td><td colspan="3">Fiscal year ended</td></tr><tr><td>September 25, 2010</td><td>September 26, 2009</td><td>September 27, 2008</td></tr><tr><td colspan="3">(in thousands)</td></tr><tr><td>Retail Supermarket</td><td></td><td></td><td></td></tr><tr><td>Soft pretzels</td><td>$ 30,463</td><td>$ 30,506</td><td>$ 27,559</td></tr><tr><td>Frozen juices and ices</td><td>48,288</td><td>37,819</td><td>31,742</td></tr><tr><td>Coupon redemption</td><td>(3,399)</td><td>(3,753)</td><td>(2,722)</td></tr><tr><td>Other</td><td>767</td><td>586</td><td>533</td></tr><tr><td></td><td>$ 76,119</td><td>$ 65,158</td><td>$ 57,112</td></tr><tr><td>The Restaurant Group</td><td>$ 847</td><td>$ 1,257</td><td>$ 1,635</td></tr><tr><td>Frozen Beverages</td><td></td><td></td><td></td></tr><tr><td>Beverages</td><td>$128,125</td><td>$112,983</td><td>$113,903</td></tr><tr><td>Repair and maintenance service</td><td>40,410</td><td>42,013</td><td>38,803</td></tr><tr><td>Machine sales</td><td>11,964</td><td>11,729</td><td>14,794</td></tr><tr><td>Other</td><td>2,279</td><td>2,154</td><td>2,918</td></tr><tr><td></td><td>$182,778</td><td>$168,879</td><td>$170,418</td></tr><tr><td>Consolidated Sales</td><td>$696,703</td><td>$653,047</td><td>$629,359</td></tr><tr><td>Depreciation and Amortization:</td><td></td><td></td><td></td></tr><tr><td>Food Service</td><td>$ 17,221</td><td>$ 16,530</td><td>$ 16,655</td></tr><tr><td>Retail Supermarket</td><td>—</td><td>—</td><td>—</td></tr><tr><td>The Restaurant Group</td><td>31</td><td>33</td><td>54</td></tr><tr><td>Frozen Beverages</td><td>12,600</td><td>11,190</td><td>10,761</td></tr><tr><td></td><td>$ 29,852</td><td>$ 27,753</td><td>$ 27,470</td></tr><tr><td>Operating Income(Loss):</td><td></td><td></td><td></td></tr><tr><td>Food Service</td><td>$ 50,255</td><td>$ 45,024</td><td>$ 24,784</td></tr><tr><td>Retail Supermarket</td><td>11,281</td><td>7,442</td><td>4,665</td></tr><tr><td>The Restaurant Group</td><td>(35)</td><td>(64)</td><td>(140)</td></tr><tr><td>Frozen Beverages</td><td>15,661</td><td>14,536</td><td>14,027</td></tr><tr><td></td><td>$ 77,162</td><td>$ 66,938</td><td>$ 43,336</td></tr><tr><td>Capital Expenditures:</td><td></td><td></td><td></td></tr><tr><td>Food Service</td><td>$ 18,392</td><td>$ 14,979</td><td>$ 11,898</td></tr><tr><td>Retail Supermarket</td><td>—</td><td>—</td><td>—</td></tr><tr><td>The Restaurant Group</td><td>—</td><td>—</td><td>—</td></tr><tr><td>Frozen Beverages</td><td>15,139</td><td>12,211</td><td>10,883</td></tr><tr><td></td><td>$ 33,531</td><td>$ 27,190</td><td>$ 22,781</td></tr><tr><td>Assets:</td><td></td><td></td><td></td></tr><tr><td>Food Service</td><td>$343,513</td><td>$309,988</td><td>$277,481</td></tr><tr><td>Retail Supermarket</td><td>—</td><td>—</td><td>—</td></tr><tr><td>The Restaurant Group</td><td>503</td><td>557</td><td>629</td></tr><tr><td>Frozen Beverages</td><td>139,978</td><td>129,282</td><td>130,298</td></tr><tr><td></td><td>$483,994</td><td>$439,827</td><td>$408,408</td></tr></table>



## J & J SNACK FOODS CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

## NOTE P — QUARTERLY FINANCIAL DATA (UNAUDITED)

<table><tr><td rowspan="2"></td><td colspan="4">Fiscal Year Ended September 25, 2010</td></tr><tr><td>Net Sales</td><td>Gross Profit</td><td>Net Earnings</td><td>Net Earnings Per Diluted Share(1)</td></tr><tr><td></td><td colspan="4">(in thousands, except per share information)</td></tr><tr><td>1st Quarter</td><td>$149,102</td><td>$46,019</td><td>$7,091</td><td>$ .38</td></tr><tr><td>2nd Quarter</td><td>157,361</td><td>49,797</td><td>9,000</td><td>.48</td></tr><tr><td>3rd Quarter</td><td>189,729</td><td>65,031</td><td>15,861</td><td>.85</td></tr><tr><td>4th Quarter</td><td>200,511</td><td>66,933</td><td>16,457</td><td>.88</td></tr><tr><td>Total</td><td>$696,703</td><td>$227,780</td><td>$48,409</td><td>$2.59</td></tr><tr><td></td><td colspan="4">Fiscal Year Ended September 26, 2009</td></tr><tr><td></td><td>Net Sales</td><td>Gross Profit</td><td>Net Earnings</td><td>Net Earnings Per Diluted Share(1)</td></tr><tr><td></td><td colspan="4">(in thousands, except per share information)</td></tr><tr><td>1st Quarter</td><td>$141,142</td><td>$40,682</td><td>$4,319</td><td>$ .23</td></tr><tr><td>2nd Quarter</td><td>149,352</td><td>45,377</td><td>7,244</td><td>.39</td></tr><tr><td>3rd Quarter</td><td>179,761</td><td>61,034</td><td>14,929</td><td>.80</td></tr><tr><td>4th Quarter</td><td>182,792</td><td>61,751</td><td>14,820</td><td>.79</td></tr><tr><td>Total</td><td>$653,047</td><td>$208,844</td><td>$41,312</td><td>$2.21</td></tr></table>

(1) Total of quarterly amounts do not necessarily agree to the annual report amounts due to separate quarterly calculations of weighted average shares outstanding



## SCHEDULE II — VALUATION AND QUALIFYING ACCOUNTS

<table><tr><td>Year</td><td>Description</td><td>Opening Balance</td><td>Charged to Expense</td><td>Deductions</td><td>Closing Balance</td></tr><tr><td>2010</td><td>Allowance for doubtful accounts</td><td>$ 623,000</td><td>$ 493,000</td><td>$ 525,000(1)</td><td>$ 591,000</td></tr><tr><td>2009</td><td>Allowance for doubtful account</td><td>$ 926,000</td><td>$ 492,000</td><td>$ 795,000(1)</td><td>$ 623,000</td></tr><tr><td>2008</td><td>Allowance for doubtful accounts</td><td>$1,052,000</td><td>$ 502,000</td><td>$ 628,000(1)</td><td>$ 926,000</td></tr><tr><td>2010</td><td>Inventory Reserve</td><td>$4,209,000</td><td>$1,509,000</td><td>$1,529,000(2)</td><td>$4,189,000</td></tr><tr><td>2009</td><td>Inventory Reserve</td><td>$3,817,000</td><td>$2,036,000</td><td>$1,644,000(2)</td><td>$4,209,000</td></tr><tr><td>2008</td><td>Inventory Reserve</td><td>$2,864,000</td><td>$3,149,000</td><td>$2,196,000(2)</td><td>$3,817,000</td></tr></table>

(1) Write-off of uncollectible accounts receivable.

(2) Disposals of obsolete inventory.



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# CORPORATE INFORMATION

## OFFICERS

Gerald B. Shreiber
Chairman of the Board,
President and Chief Executive Officer

Dennis G. Moore
Senior Vice President, Chief Financial Officer, Secretary and Treasurer

Robert M. Radano
Senior Vice President and
Chief Operating Officer

John Griffith
Vice President, Information Systems

Harry Fronjian
Vice President, Human Resources

Gerard Law
Senior Vice President, Western Operations

Robert J. Pape
Senior Vice President, Sales and Marketing

## DIRECTORS

Gerald B. Shreiber
Chairman of the Board,
President and Chief Executive Officer

Dennis G. Moore
Senior Vice President, Chief Financial Officer, Secretary and Treasurer

Sidney R. Brown (1)(2)(3)
Chief Executive Officer,
NFI Industries

Peter G. Stanley (1)(2)(3)
Vice President,
Emerging Growth Equities, Ltd.

Leonard M. Lodish, Ph.D. (1)(2)(3)
Samuel R. Harrell Professor,
Marketing Department and Vice Dean,
The Social Impact Program of The Wharton
School, University of Pennsylvania

## OFFICERS OF
SUBSIDIARY
COMPANIES

## J&J SNACK FOODS SALES CORP.

Thomas Weber
Senior Vice President, Operations

Tom Hunter
Vice President, General Manager
Uptown Bakeries

Paul Kennedy
Vice President, Safety

(1) Audit Committee Member
(2) Compensation Committee Member
(3) Nominating Committee Member

## Paul Klingensmith

Vice President, Sales - Frozen Desserts

H. Robert Long
Vice President, Distribution

Harry A. McLaughlin
Vice President, Controller

Mark Gallagher
Vice President, Retail Sales

Leong-Chai Tan
Vice President, Chief Financial Officer,
J&J Snack Foods Corp. of California

Steven J. Taylor
Vice President, Sales - Food Service

Robyn Shreiber
Vice President, National Account Sales

## MIA PRODUCTS

T.J. Couzens
Vice President/General Manager

Ernest Fogle
Vice President, Research & Development

## THE ICEE COMPANY

Dan Fachner
President

Kent Galloway
Vice President and Chief Financial Officer

Scott Carter
Vice President, Operations

David Lauder
Vice President, Controller

Rick Naylor
Vice President/General Manager
Central Zone

Dan O'Malley
Vice President/General Manager
Western Zone

Rod Sexton
Vice President, Service Support

Mark Winterhalter
Vice President/General Manager
Eastern Zone

Susan Woods
Vice President, Marketing

## ICEE DE MEXICO, S.A. DE C.V.

Andres González
Vice President/General Manager

## PRETZELS, INC.

Gary Powell
President

## HOM/ADE FOODS, INC.

Greg Lowery
President

## QUARTERLY COMMON
STOCK DATA

MARKET PRICE

<table><tr><td>FISCAL 2010</td><td>HIGH</td><td>LOW</td></tr><tr><td>1st Quarter</td><td>$44.00</td><td>$35.19</td></tr><tr><td>2nd Quarter</td><td>44.90</td><td>36.80</td></tr><tr><td>3rd Quarter</td><td>48.51</td><td>42.56</td></tr><tr><td>4th Quarter</td><td>45.22</td><td>37.00</td></tr></table>

<table><tr><td>FISCAL 2009</td><td>HIGH</td><td>LOW</td></tr><tr><td>1st Quarter</td><td>$34.50</td><td>$24.07</td></tr><tr><td>2nd Quarter</td><td>36.57</td><td>30.12</td></tr><tr><td>3rd Quarter</td><td>40.14</td><td>32.10</td></tr><tr><td>4th Quarter</td><td>44.75</td><td>35.17</td></tr></table>

## STOCK LISTING

The common stock of J&J Snack Foods Corp. is traded on the NASDAQ Global Select Market with the symbol JJSF.

## TRANSFER AGENT AND REGISTRAR

American Stock Transfer & Trust Company
New York, NY

## INDEPENDENT ACCOUNTANTS

Grant Thornton LLP
Philadelphia, PA

## COUNSEL

Flaster Greenberg, LLP
Cherry Hill, NJ

## ANNUAL MEETING

The Annual Meeting of Shareholders is scheduled for:

Wednesday, February 9, 2011
10:00 AM
The Crowne Plaza
2349 Marlton Pike West
Cherry Hill, NJ

## FORM 10-K

Copies of the Company's Annual Report to the Securities and Exchange Commission on Form 10-K may be obtained without charge by writing to:

J&J Snack Foods Corp.
6000 Central Highway
Pennsauken, NJ 08109
Attention: Dennis G. Moore

or by accessing our website www.jjsnack.com on which our SEC filings are made available or by going to the SEC's Public Reference Room to read and copy filings or by accessing the SEC's website, www.sec.gov.






















































www.jjsnack.com

"Minute Maid" is a registered trademark of the Coca Cola Company. "Cinnabon" design and logo \( ^{*} \)  and Cinnaprezel \( ^{\#} \)  are registered trademarks of Cinnabon, Inc.