Secondary Ticketing — House of Commons, 2018-06-07
Topic: Domestic Commerce
Richard Michael Bacon (Conservative, Centre-right): I do agree. Of course, there are a variety of other considerations that also help to set the price. Some artists only do a small number of shows. A Korean boy band is coming over to the UK shortly. I would tell you its name if I could remember it, Madam Deputy Speaker, but to be honest when I was told, I had to admit I had never heard of it and I cannot now remember its name, but apparently the band is very popular—God, I sound like Sir Bufton, don’t I? There are people flying in from Korea to hear this boy band and the official ticket price has been set at £165. That is an indication of the importance of this extremely successful sector to the UK economy, given all the flights and hotels, and the tourism that will take place while people are here. It is therefore very important that there is probity and regularity in the sale of tickets, and that the artist and promoter can set the price There are other considerations. If the performer is a bloke with a guitar—yes, I have heard of Ed Sheeran—the cost of putting on a simple show may be much lower than that for a very sophisticated show that, while still a rock concert, may be more akin to a west end or Broadway show, with the concomitant costs. That will also influence a promoter’s decision about the ticket price, as will how much the artist wishes to get or how much the promoter is willing to pay the artist. The hon. Lady is quite right that those are decisions for the promoter and the artist, but they cannot be taken in isolation As for the other issue, this is where people sometimes struggle with the argument from those who think that there should be no secondary market at all. I remember when I first tried to buy an iPad. I knew, because I had been past the shop, that there was a big Apple store on Regent Street. I foolishly thought that by going to the Apple store, I would be able to buy one, only to discover when I got there that the fervour that often occurs was such that there was either the actuality or the illusion of great scarcity. I was told after wandering around the store for some time that there was absolutely no possibility of my buying an iPad from the store, and that I had to do that online and it would take several days before I could possibly get my hands on one. This was of course because of the excessive demand for iPads compared with Apple’s ability, even working at full tilt, to manufacture them through its plants. Again, that is a nice problem to have, but when that sort of thing happens, we cannot be surprised that it ends up pushing up prices I had the opportunity to discuss some of these issues briefly with the hon. Member for Washington and Sunderland West yesterday. I pointed out that tickets for the 100 metres final at the London 2012 Olympics were going for £2,000. I do not mean that they were being traded on the secondary market for £2,000. If someone wanted to sit at the finishing tape for the final of the 100 metres—the blue-riband event, which is watched by billions all over the world—that was the price that LOCOG, the London Organising Committee of the Olympic Games and Paralympic Games, was charging them. Of course, people could sit elsewhere in the stadium and still get a reasonable view. I had the pleasure of selling souvenir programmes for the 1978 Commonwealth games, which was an alarmingly long time ago, and had the chance to see some very exciting live athletics. I can understand why people want to do that—it is a very exciting thing to watch—but the point is that many people thought that it was worth paying a lot of money. I am sure that many of the people did not spend the £2,000 personally—perhaps wealthy corporations paid for them—but the fact is that the promoter decided to set the price at that level, and I think that we need to have some regard for that.