Regulation of Political Opinion Polling Bill [HL] — House of Lords, 2015-06-19
Topic: Civil Rights
Andrew Cooper (Conservative, Centre-right): I entirely accept, of course, that the wording of questions matters. Everybody who works in opinion research and everyone who does polls knows perfectly well that the way you ask the question can make a big difference to the answer you get. But my point is that on any issue of consequence, substance or controversy, where there will be impassioned views on both sides, there is no universally accepted neutral way of expressing a poll question. That goes to a central error at the heart of the Bill, which is the idea that these things are or ever could be subject to clear-cut right or wrong answers. There is no consensus—or anything close to one—among research organisations about either the best way to conduct a poll or the right way to phrase the questions that you may ask. That is why the British Polling Council was created: to ensure transparency and disclosure, rather than attempting to define the undefinable or police a supposedly objective "correct" approach, because no such approach exists. In my opinion, the state-backed regulator proposed by the noble Lord would stifle or kill the experimentation and innovation that have worked for the industry in the past, and which it still needs The third and final power proposed for the new regulatory authority is the power to ban the publication of polls before elections if it so chose. I think this would be an extraordinarily illiberal step, an affront to freedom of expression and one which certainly the courts of France and other places have judged to be a prima facie breach of Article 10 of the European Convention on Human Rights. There are two further very clear practical reasons why it is a terrible idea First, it would create an asymmetry of information. The Bill posits restrictions on the publication of polls. It would not and could not stop polls being conducted, certainly by political parties, which would continue to conduct private polls and would no doubt continue to talk to journalists about what those polls say. It would not stop polls being conducted by, for example, hedge funds and investment banks, and quite likely by media clients as well, as the noble Lord says. All it would do is stop those polls being openly reported. Pollsters would get to sell what would have become privileged information to private clients—information which, without the provisions of the Bill, they would have had to read in the newspaper like everybody else. The Bill would turn a world where everyone has the same information into one in which the powerful would know what was going on but the voters would not I was struck by the way that the noble Lord spoke about the supposed influence of the polls in the recent election. Most of his remarks were actually about the way that the polls were reported and the dominance in the media coverage of the picture that they were telling which, as we now know and clearly accept, turned out to be wrong. However, unless he is also proposing to circumscribe the freedom of the press to comment on what they think is going on in public opinion and how they read the state of the parties, I do not see how his Bill would in any case achieve the objectives that he set out. I assume that he would not propose to circumscribe the freedom of the press as well The second fundamental flaw with the Bill is that, in the internet era, it should be pretty obvious that banning the publication of polls is totally unenforceable. That fact was explicitly at the heart of the judgment of the French courts in 1998 to scrap the law that France had to ban polls in the seven days before elections because they judged even then, nearly 20 years ago, that the viability of media blackouts was fatally undermined by the emergence of the internet. There would be nothing we could do to stop foreign polling organisations conducting online surveys and publishing them online. There would be nothing we could do to stop anyone else publishing on websites with domains beyond UK jurisdiction the results of these polls, so any attempt to ban the publication of polls is simply unenforceable and futile I submit that the provisions in the Bill could not and would not have done anything to alter the fact that the polls were wrong, or to stop them being wrong. In fact, it would have made it much more difficult for the polling industry to respond responsibly to those problems. That is why anyone who cares about opinion polls and their accuracy, and their important role in a vibrant, free democracy, should oppose the Bill.