Perth’s Cultural Contribution to the UK — House of Commons, 2017-07-05
Topic: Culture
Peter Wishart (Scottish National Party, Centre-left): I thank the hon. Gentleman for that contribution. I was coming on to mention the big hinterland issues that support this particular bid. May I also congratulate him on what he said? I thought that I was doing well going as far back as Kenneth MacAlpin, but he has managed to beat me by going back to Roman settlement times. I thank him for that and look forward to working with a fellow Perthshire MP to ensure that this bid will be progressed This bid is truly inspired, innovative and creative. It fully captures the spirit and the idea of the UK city of culture. At the heart of our bid is a determination to tackle the quiet crisis faced by cities such as Perth and the 30 million people in the UK who live outside our big cities. It is a bid that speaks for the small cities and large towns where so many of our fellow citizens live; that recognises our particular issues, challenges and agendas; and that looks beyond the veneer of scale and rurality—where rural beauty can sometimes mask rural poverty and social isolation. I am talking about small cities where the lack of high-value jobs drives talent elsewhere, particularly among our young people. It is in this setting where culture could make a real difference in connecting people and places. In reply to the hon. Member for Ochil and South Perthshire (Luke Graham), we believe that an outstanding city of culture is as meaningful for the people living in its hinterland as it is for those living in the city itself. We want Perth to lead the way in defining these issues and that agenda The quiet crisis that I mentioned is characterised in Perthshire by three big challenges, which is our dependency on tourism, hospitality and agriculture where wages are 9% below the Scottish average Perth is often seen as a prosperous city. I concede that it is, but sometimes the veneer of prosperity masks real defining issues such as a low-wage and low-skill economy, which is depressingly still a feature of so much of Perth’s community. Some 38% of neighbourhoods are classed as financially stretched, one in five children live in poverty and cultural participation among the 20% most deprived communities is limited in its opportunity. It is the quiet crisis of 150,000 people living across a massive 5,000 square miles with the associated social isolation and low cultural participation levels. These challenges are no less urgent and real than those faced by the big cities, but they are less recognised. We hope to change that in the course of the bid Our bid will focus on the contribution of small cities and large towns to the UK economy, alongside the large-scale cultural regeneration programmes that are a transforming feature of our big cities. Different approaches are needed for different types of cities to unlock the potential of places such as Perth and tackle the quiet crisis that they face We will use UK city of culture to make real step changes, using culture as a transformative tool and raising the bar for great small cities with imagination, joy, wonder, emotion and surprise. Since Sir Walter Scott’s time, Perth has been known as the fair city. It is a name with which we are very familiar and one that has become intimately associated with the city of Perth, but we want to move beyond the fair city. We will celebrate Perth’s beauty and place at the heart of Scotland’s story, but we will do so by jump-starting our future. We will honour Perth’s heart and our extraordinary history, including a mass celebration of our bid for the stone of destiny to be rightly returned to Perthshire. We will have that tick-box attraction that will drive new generations of tourists to our wonderful city We want it to be wild, taking outstanding creative work into the extraordinary landscape surrounding Perth—our wild places, hillsides, lochs and rivers—and giving a voice to the new tribes of the 21st century. We want it to be beyond, starting in our medieval city vennels, the ancient but clogged arteries that criss-cross Perth, flowing through the rivers connecting the city to its hinterland. And it will be connected, both physically and digitally. We are looking to democratise access to culture in a world where people can create and access it across many different and varied platforms. As the infrastructure to deliver this improves and becomes more accessible, we want to ensure that visitor experiences are improved and enhanced. Technology can enable togetherness. We will use it as such All this will be created with the participation of the 150,000 citizens living in the Perth city region. We expect more than 740,000 people to take part in person during 2021, and around 650,000 via our ambitious digital platform projects. We can deliver this. Our plans are fully costed and our bid is built on solid roots of delivery, bringing public services and communities together to plan and deliver these priorities across our city region We are looking for a solid legacy. By 2022, Perth can be the place that has led the way for other small cities and large towns by reconnecting with its huge hinterland through culture. We hope to create 1,500 jobs in the creative industries by 2021 and an extra 60 additional creative industry start-ups by 2025, to grow our creative sector by 25% to £58 million gross value added by 2021 and to £72 million by 2025, to increase our annual tourism visitors to 2.6 million in 2021, to recruit 2,500 volunteers for Perth 2021 and have 40,000 people volunteering annually by 2025. We hope to increase cultural participation in our most deprived communities by 16% by 2025. We will use the city of culture title to leave a profound legacy and kick-start our future beyond the fair city.